Hustleburg: Recent Episodes
Beyond Your Side Hustle
Hustleburg is a podcast featuring small businesses in Saint Petersburg (and the rest of Pinellas County), discussing those businesses, how they were built, and what they do in the community. It is an interview-style show featuring small business owners throughout Pinellas County. Starting with Episode 49, all episodes are now in video at https://beyondyousidehustle.com/youtube
Watch the Interview with David Black and Kristalle Loyola from Omega Bones and Treats: https://youtu.be/_G-xgcWcXmw See every episode of Hustleburg here. Listen to every episode of Hustleburg on your favorite podcast player here.Omega Bones and Treats Wants to Bone You Connect with Omega Bones: Website Facebook Instagram Twitter Pinterest
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Watch the Interview with Chris Price, Head Brewer and Co-Owner of Dissent Craft Brewing: https://www.youtube.com/watch?v=u2OJuvQ75Lo See every episode of Hustleburg here. Be Outspoken with Dissent Craft Brewing Connect with Dissent Craft Brewing: Website Facebook Instagram Twitter Stop by the Tasting Room – 5518 Haines Rd N, St. Petersburg, FL 33714
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Watch the Interview with Spencer Evans from Barefoot Beekeeping: https://youtu.be/ndla3bvB-I8 See every episode of Hustleburg here. Bee Part of the Solution Connect with Barefoot Beekeeping: Website Instagram E-Mail Give Them a Buzz – 386.785.7859
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Watch the Interview with Marie Todd from Lane’s Lemonade: https://youtu.be/BPOlyVzwovE See every episode of Hustleburg here. Check Out Dunedin’s Main Squeeze Connect with Lane’s Lemonade: Website Facebook Instagram Yelp
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Watch the Interview with Janet Impastato and Tina Grello from Let It Be Ice Cream: https://youtu.be/llBehZit7G8 See every episode of Hustleburg here. Don’t Settle for Subpar Ice Cream Connect with Let It Be Ice Cream: Website Facebook Instagram
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Watch the Interview with Stan Arthur from I Love St. Pete: https://youtu.be/7oJZtrb2ISI Connect with I Love St. Pete Connect with I Love St. Pete and The Emergency Relief Fund: Donate Website I Love St. Pete Facebook group I Love St. Pete Merchant Key Tag Program
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Watch the Interview with Kevin Lonzo from The SGB Network: https://youtu.be/qdTX4EwWxgs See every episode of Hustleburg here
The SGB Network’s Kevin Lonzo The SGB Network Connect with Kevin Lonzo and The SGB Network: Website Facebook E-Mail (727) 228-0085
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Watch the Interview with Brittany Prisco from Pet Sit with Britt: https://youtu.be/z650ZAYrUeI See every episode of Hustleburg here
Pet Sit with Britt’s CEO, Brittany Prisco Pet Sit with Britt Connect with Brittany Prisco and Pet Sit with Britt: Website Facebook Instagram Contact
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Watch the Interview with Abigail Dean from Abigail Dean Web Designs: https://www.youtube.com/watch?v=VelSd32fat4 See every episode of Hustleburg here
Unique and Responsive Web Design with Abigail Dean Web Designs
Abigail Dean of Abigail Dean Web Designs
Connect with Abigail Dean and Abigail Dean Designs: Website Instagram E-Mail 414-702-2081
Be a Guest on Hustleburg
If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Find out more about Beyond Your Side Hustle
Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Watch the Interview with Frank Craft from Green Bench Flowers: https://youtu.be/YlBF_vL43Xk Send Emotions with Green Bench Flowers
Green Bench Flowers’ Frank Craft Connect with Frank and Green Bench Flowers: Website Facebook Pinterest Twitter E-Mail 727-823-1414
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Watch the Interview with Megan Bowling from Stretch-N-Grow St. Pete: https://youtu.be/SUATot3TGEg Get Moving!
Stretch-N-Grow St. Pete’s Megan Bowling Connect with Megan and Stretch-n-Grow St. Pete: Website Facebook Facebook Group mentioned in this episode Instagram Twitter YouTube E-Mail 727-644-4167
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Watch the Interview with Lynn Webb from Practically Pikasso: https://youtu.be/E7toBKk1bIg See all of the Hustleburg episodes here. Unleash Your Inner Creativity Connect with Lynn and Practically Pikasso: Website Facebook Instagram Twitter Pinterest E-Mail 727-822-5204
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Watch to Learn How to Use the Gig Economy for a FREE Business Education: https://youtu.be/BYGp2tC_FLc Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Through January, all video episodes will be released a week before the audio-only versions. Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Watch the Interview with Madison Blake from Maddie’s Cakes to Learn About Maddie’s Eats: https://www.youtube.com/watch?v=wfB_XlJa-nw Try Maddie’s Eats for a Savory Treat Connect with Maddie’s Cakes: Website Facebook Instagram – You can order through DM! LinkedIn E-Mail Phone – (727) 218-8504
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Through January, all video episodes will be released a week before the audio-only versions. Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Watch the Interview with Mark James from Bear Creek Custom Timber: https://youtu.be/Ickotrj0Veo See all of the Hustleburg episodes here.
Create Something Cool with Wood Connect with Mark and Bear Creek Custom Timber: Website Facebook Instagram YouTube TikTok Pinterest E-Mail 727-744-9080
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Watch the Interview with Ashley Haywood from Embrew Sweetened Artisan Tea Bags: https://youtu.be/cB4uMHJaH6o See all of the Hustleburg episodes here or visit http://hustleburg.com Get the Tea Connect with Ashley and Embrew: Website Facebook Instagram Buy Embrew Tea locally
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Watch the Interview with Mark Hunter from Docked Living: https://youtu.be/3u2cOtl5LEQ See all of the Hustleburg episodes here.
You can subscribe on your favorite podcast player here.
Is Docked Living Right For You? Connect with Docked Living:
Website Facebook Instagram Mark on Twitter
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Watch the Interview with Moonlight Sticker Co.’s Karen Feuer: https://youtu.be/MrxwJdJmr1w See all of the Hustleburg episodes here.
Say Something About Yourself with Moonlight Sticker Co. Connect with Moonlight Sticker Co.:
Website Facebook Twitter Instagram Pinterest Join the Moonlight Sticker Club See Everything They Create
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Watch the Interview with Gaunce Law’s Andy and Meredith Gaunce: https://youtu.be/edSCBntS6Wk See all of the Hustleburg episodes here.
“We Come From Families of Entrepreneurs, and We Want to be Close to Our Community” Meredith and Andy Gaunce of Gaunce Law KNOW St. Pete business. They help so many local businesses navigate the legal side of their launch, hiring, scaling, and operations, it would be hard not to. Bringing the same tools and strategies used by the mega corporations they used to call clients to the local businesses of our community, they keep dozens of St. Pete businesses running without the pitfalls so many encounter.
“You Only Have So Much Time and Passion, and We Want That to be Driven Into People’s Business” Rather than letting an early mistake doom a business from the start or distract a business owner from what they truly enjoy, Gaunce Law offers the expertise and guidance of doing business here in St. Pete.
Meredith and Andy Gaunce of Gaunce Law Take Your Business to the Next Level with Gaunce Law Connect with Gaunce Law:
Website Facebook LinkedIn Call – 727.614.0550 E-Mail
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Watch the Interview with Flourish Photography’s Valerie Bogle: https://youtu.be/YsPmH2AsMTk See all of the Hustleburg episodes here. “The Details Matter” Getting to know the goals of each subject, how the photos will be used, and what will build their confidence makes the entire photoshoot “click.” Valerie Bogle has worked on both sides of the camera, and she brings her prior experience as an art director to make her subjects confident about the photos they need.
“When You Start to See Pictures of Yourself that You Actually Like, It Does Something for Your Confidence” When you add the lighting, makeup, and touch-ups of a professional photoshoot, you feel confident in the product that you’re creating. Often, that confidence results in the best photos you’ve ever taken, and Valerie is working to make that happen every time.
Unleash Your Inner Heidi Klum with Flourish Photography Connect with Valerie and Flourish:
Website Professional Headshots Senior Photos Facebook Instagram YouTube LinkedIn Call – 727.497.7427
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Watch the Interview with Purpose Physical Therapy’s Dr. Ken Clark: https://youtu.be/bqj-c8EeJMI See all of the Hustleburg episodes here. You can subscribe on your favorite podcast player here.
“Healthcare Should Incorporate That Wellness Aspect” Rather than operate in a world where a third party determines the appropriate care for a patient, Dr. Ken Clark with Purpose Physical Therapy and Wellness built his practice around treating the whole person, outside the confines of the insurance-based model for most physical therapists. That may sound familiar to members of the Hustleburg community, because Dr. Jenna Elwart said something similar in Episode 23 of the podcast.
“Hear Their Story. Why Are They Coming To Me?” Knowing the person being treated helps Dr. Clark get to the root cause of their pain, performance loss, or drop in physical well-being. By listening to them and getting to know them, he’s able to better treat the whole person, rather than just an insurance approved symptom.
Holistic Physical Wellness with Purpose Physical Therapy Are you ready to pursue individualized, holistic wellness with Purpose?
Website Facebook Instagram E-Mail Call – 417.315.5577
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Watch the Interview with St. Pete Greenhouse’s Jessica Eilerman & Kim Vogel: https://youtu.be/xTsu0C7asXo See all of the Hustleburg episodes here: https://beyondyoursidehustle.com/youtube. You can subscribe on your favorite podcast player here: http://hustleburg.com.
“We Are Truly Here to Help Businesses Start, Grow, and Thrive in St. Pete” As a partnership between the city of Saint Petersburg and the city’s Chamber of Commerce, the St. Pete Greenhouse serves the business owners and entrepreneurs of Saint Petersburg by educating, providing resources, and assisting them to thrive in the city. Whether it’s navigating government regulations, finding financial resources, or counseling business owners, their expert team is committed to the economic growth and development of Saint Petersburg’s economy.
“We’ve Got Support and We Will Get You Connected” It’s not just education and resources that the St. Pete Greenhouse provides. Their network is vast and connecting to others may be their best offering. Even if they don’t have the answer, there’s someone they know who does!
Knock On St. Pete’s Front Door to Business Growth Find the education, resources and assistance necessary to thrive in the local economy:
Website Facebook Instagram Twitter
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Watch the Interview with E-Commerce Boardroom’s Charles Camisasca: https://youtu.be/Yj1Z5rqZdfg
“The Internet is the Greatest Library of Information That Has Ever Been Assembled” Using what he learned DIDN’T WORK from a so-called e-commerce guru’s course and re-tooling the process to make it ACTUALLY work, Charles Camisasca started his own e-commerce brands and wants to help the entrepreneurially-curious become full-fledged entrepreneurs. Taking his background in process management and applying it to what the “guru” shared in that course, Charles found that things come down to five fundamental questions in a framework he’s created for e-commerce success.
“You Don’t Need Anything Besides a Wi-Fi Connection to Start a Business” In the last two years, humans have produced 90% of the data ever created in the history of the world. The rapid growth and wealth of information is available to so many for so little, and access to the tools to create a business with little to no capital is something that isn’t going away anytime soon.
Start and Grow and E-Commerce Business Go from entrepreneurially-curious to full-fledged thriving entrepreneur:
Get Charles’ book for FREE Website Facebook Instagram
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Watch the Interview with Nine Dots Media’s Geoffrey Klein: https://youtu.be/PNTZh6LqteM See all of the Hustleburg episodes here. “Connect With an Audience and Engage With Your Message” When people are given data, only two parts of their brain engage. When they are told a story however, their brains light up, activating every part that would be engaged if they were experiencing a story themselves. This makes story-telling the best way to connect with your community and engage with your business’ message.
“People Don’t Care About What You Do… They Only Care About What You Can Do For Them” If your story doesn’t tell others how you can help them, you’ve lost. You won’t be able to connect with them on a level deeper than the usual superficial interaction that most people have with a company or business. There’s no chance to find or make a rabid fan if all your connections are shallow and superficial. Do you know anyone who gets passionate about their cell phone provider?
Tell More Stories Connect the dots with Geoffrey and his team at Nine Dots Media:
Nine Dots Media Website Geoffrey’s TEDx Talk Facebook Instagram LinkedIn YouTube Twitter
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Watch the Interview with Cathedral Capital’s Brooke Lively: https://youtu.be/PohA47kTG-s “Most Entrepreneurs Don’t Know Their Numbers, and They’re Scared of Them” Are you unsure whether you’ll make the next round of payroll in your business? Next month’s rent on your store? These are crippling fears held by a lot of small business owners, and if you’re one of them, Brooke Lively is here to help. She is a profitability expert with Cathedral Capital, helping small business owners not only know their numbers, but own them on their way to financial success.
“There Are So Many People Who Are Suffering in Silence” Don’t be among them. Whether you’re just getting to know the six key numbers necessary for your business to grow, scale, and thrive, or just wanting to make sure your passion doesn’t get snuffed out by those critical figures, make sure you understand all they mean for your business and its future.
Go From Panic to Profit Connect with Brooke and her team at Cathedral Capital:
Cathedral Capital Website Brooke Lively Website Facebook Instagram LinkedIn YouTube Brooke on LinkedIn
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Watch the Interview with Wendy Wesley Nutrition’s Wendy Wesley: https://youtu.be/FXqY59uH29E See all of the Hustleburg episodes here.
“Food Matters to Our Health” Whether you’re looking to reduce your reliance on medication, manage a chronic disease like diabetes, or lose weight, Wendy Wesley is the dietitian to help you achieve your goals. Whether you need counseling, action or meal plans, shopping lists, or a grocery store tour, Wendy helps people like you FEEL better by guiding you toward healthy, nutrient-dense food.
“Nutrition is My Social Work” Wendy advises and teaches about how food makes lives much better, when you’re able to live it fully without the challenges of a poor diet. She is also an activist, working to ensure those most vulnerable to food insecurity have access to high quality, nutritious food no matter their income level or location.
Improve Your Health Through Your Diet Connect with Wendy Wesley Nutrition: Website Facebook YouTube Wendy on LinkedIn 727-823-0393 E-Mail
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Watch the Interview with Growing Your Team’s Jamie Van Cuyk: https://youtu.be/CdOzEbgsC7s “Solely Focused on Getting the Right People on Your Team” When you’re a solopreneur making the first few hires, it can be a daunting task to get the right people on your team. Jamie Van Cuyk understands that, and she built Growing Your Team to help small business owners build the foundation of a successful business by hiring the right people at the right time.
Growing Your Team’s Jamie Van Cuyk “Find the Exact Person You Need” When you’re hiring in the corporate world, you have a team of people that help by writing job postings, screen potential candidates, and provide another set of eyes and ears in subsequent interviews. When you’re adding your first few team members, it feels like you’re all alone in that process and overwhelmed. That’s where Jamie can help.
Simplify the Process of Hiring and Managing the Right Teams Connect with Growing Your Team: Website Facebook Instagram YouTube Jamie on LinkedIn Pinterest Growing Your Team Podcast
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Watch This Interview with Steel And Stone Mobile Axe Throwing’s Sterling Lovelady: https://youtu.be/gDlLKLY7mg4 It Grew Out of Necessity With a pending event at church and a bunch of guys ready for fellowship, Sterling and Allison Lovelady built Steel and Stone Mobile Axe Throwing after a chance encounter in Daytona Beach. Despite both having full-time jobs, Sterling, an attorney, and Allison, in property management, they’re flexing their entrepreneurial muscle with this venture.
Steel and Stone’s Sterling and Allison Lovelady Bring More Customers In While available for private events like birthday and bachelor parties, local businesses can book axe throwing on-site for their patrons, in hopes of bringing more in due to the special event happening at their locale. You can also find Steel and Stone at several festivals and events around Tampa Bay, as they let the axes fly on a “per throw” basis.
Put Their Axes on the Line for Your Entertainment Connect with Steel and Stone Mobile Axe Throwing: Website Facebook Instagram (727)334-4840 Steelandstone.axe@gmail.com
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Watch Live for Another’s Dillon Hill on Hustleburg: https://youtu.be/R35St0T1nXY Watch any episode of Hustleburg here. “A Lot of our Bucket List Dreams Became Reality” As Dillon Hill and his team built an unstoppable community of kindness with Live for Another, they did a lot of amazing things, from touring SpaceX to meeting Danny Devito to setting world records. All the while, they helped show that kindness is all around us.
“Being Kind Requires a Lot of Empathy” It’s not as hard as you think to impact the lives of others with your kind words and actions, but it does require that you understand and feel what others experience. That way, your kindness reaches others in a way that best fits their needs.
Join the Unstoppable Community of Kindness Connect with Live for Another: Website Facebook Instagram YouTube Twitter
Find out more about Beyond Your Side Hustle Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Watch the Interview with Meet Me Locally’s Jacklyn Crisanti Here: https://youtu.be/I_kJsGUw3xc
See all of the Hustleburg interviews here.Listen to the Audio-Only Version with Jacklyn Crisanti Here:
“My Number One Rule is Nobody Sits Alone” It’ll get personal with Jacklyn Crisanti when you attend one of her events, whether it’s business networking with Meet Me Locally, or the dating and Latin events she creates. She wants to get to know you, so that she can tailor your experience to suit what you’re looking to get out of it.
Meet Me Locally’s Jacklyn Crisanti “It Doesn’t Matter if You’re the CEO or Just Starting Out, You Fit In” Meeting Jacklyn is just the start of your Meet Me Locally networking experience, as she will plug you into the network where you get the most value from attending. Because of her nervousness at other events, she seeks to create a different experience that really makes any attendee feel welcome and valuable.
Business Networking with Meet Me Locally Connect to network for your business:
Website Facebook Meet Me Locally Facebook Group
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Watch the St. Pete Salt Works Interview Here:
https://youtu.be/Wboz97PEYTY
Subscribe to see all of the Hustleburg episodes here.“We All Need an Adult Time Out” Whether you’re stressed, in pain, having trouble sleeping, or just need to let go for an hour, floatation therapy may work to help you relax, be creative, or relieve your pain. Mark Anderson found that floating helped him after hearing about it on the Joe Rogan podcast, and he took what was a note on his Blackberry and created St. Pete’s first float center, St. Pete Salt Works.
What Can a Thousand Pounds of Medical Grade Epsom Salt and Ten Inches of Water Do For You? Mark took his idea and made it a reality, bringing St. Pete a dedicated float center with three float rooms, but more importantly a place to escape for an hour.
Float on Through It Connect with St. Pete Salt Works:
Website Facebook Instagram (727) 641-4427 E-Mail
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Watch ShapeShifter Fish and Friends' Interview here: https://beyondyoursidehustle.com/ssfishandfriends
Subscribe to see all of the Hustleburg episodes here: https://beyondyoursidehustle.com/youtube
Listen to the audio-only interview with Maria and Andrew here Subscribe to Hustleburg on your favorite podcast player here: http://hustleburg.com
“Friends Come in All Shapes and Sizes” Starting with the Trout as their first design, lovers of the outdoors and former athletes Maria Aller and Andrew Hill were inspired to start shifting shapes to create new animals for sportswear apparel. With a ten-year-old who also loves the outdoors, they created apparel with him in mind, as their first entry into apparel focused on the youth market with activewear long sleeve shirts with UPF50+ sun protection and antimicrobial technology to prevent bacteria growth.
We’ve Gotten a Lot of Inspiration from Our Customers Like many business owners, they found so much value in listening to the community they serve. Not only has this inspired new designs, it has also led Maria and Andrew to offer adult sizes as well, expanding to provide their colorful fish and friends to everyone.
Make a New Friend Connect with ShapeShifter Fish and Friends:
Website Facebook Instagram (727) 873-7581
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Watch Nikki Hage’s Interview here: https://beyondyoursidehustle.com/hagefencerepair
Subscribe to see all of the Hustleburg episodes here: https://beyondyoursidehustle.com/youtubeListen to the audio-only interview with Nikki Hage here
Subscribe to Hustleburg on your favorite podcast player here: http://hustleburg.com
“We Put Quality Over Sales Everyday” In the competitive home services industry, differentiating your business from another can be difficult. Nikki Hage with Hage Fence Repair sets out to make sure that quality is what they’re known for. Rather than sub-contracting out some of their work, they ensure that the best players on their team provide the work for their customers, specific to the job.
“We’re Not Allowed to Say the ‘F’ Word” In a family business, it can be difficult to separate work life and family time, and one thing she and her husband Darryl make sure of is that they don’t say the “F” word when it’s family time, so you probably won’t hear them say “fence.”
Nikki and Darryl Hage of Hage Fence Repair Fix Or Build Your Fence with Hage Fence Repair Website Facebook Instagram
Learn more about Birthday Candles for Kids, the charity mentioned in the episode, started by Chelsea and Kayla Hage. This 501c3 organization serves the community by who throwing birthday parties for homeless & less fortunate children in Pinellas County.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
From Broke Dad to Seven-Figure Trading Business When the economic meltdown in 2008 collapsed around Casey Stubbs, he was not able to find a job in the construction industry after getting laid off. Faced with a future that was uncertain at best and bleak at worst, he took the initiative to turn things around. He started trading stocks while on unemployment, documenting the process of what he learned along the way.
He used this hands-on education and experience to build a community around his success, training and educating others with what he learned as he went.
“Make Something Happen With What You Have” Before boot-strapping was really as widely known as it is today, Casey’s journey started with a mid-level laptop and the time to learn. When money isn’t plentiful, you need to take an inventory of what you do have and make the most of it. By the time his unemployment benefits ran out, he didn’t need to find a job because he started his new career, helping others join him on the path to financial success.
Trade Like Casey Stubbs Connect with Casey:
Website Trading Strategy Guides on YouTube YouTube Twitter Trading Strategy Guides on Facebook LinkedIn Finance and Markets Newsletter How to Trade It Podcast
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Through January, all video episodes will be released a week before the audio-only versions. Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
“The Last Resort with the Best Results”
To subscribe to Hustleburg video interviews, please click here.Often, people with chronic pain, neuropathy, and a variety of other issues not addressed by their earlier course of medical treatment seek out acupuncture for relief. Dr. Rebecca Gibbons, AP, DOM, RN began her practice, Achieve Acupuncture and Integrative Medicine, to serve those patients who have tried everything else but have had little success, as she integrates her Western medicine background with Eastern medicine strategies.
“Surround yourself with people are going to challenge you” For many professional services, the focus of their post-graduate education is on the direct application of their study, with business practices and application being an afterthought. Dr. Gibbons shares that her story is no different, learning about the business side of things in her practice and that simply opening the doors doesn’t mean that the patients will start coming in.
Need Achieve Acupuncture and Integrative Medicine’s treatment options? Connect with Dr. Gibbons and her team to see if acupuncture is right for you: Website Facebook Instagram Dr. Gibbons on LinkedIn 727-272-3587
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Through January, all video episodes will be released a week before the audio-only versions. Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
“Starting Slow Helps You Understand What You’re Doing, Why You’re Doing It…” As COVID and the pandemic-related shutdowns kept many at home in 2020, Madison Blake started her blossoming bakery, Maddie’s Cakes, as a side hustle, preferring to “start slow.” That intentionality allows her to fully work through each business decision and give each step her full attention.
Whether a cake for your birthday, brownies for the office, or cookies as a gift, everything is customizable and made to order. Additionally, it’s delivered to you, if local. For those outside the Tampa Bay area, you can order a cake for delivery through the website.
“Small Now.. Wanna Be Big” Growth is most definitely on Madison’s mind, as she takes the steps necessary to grow, keeping the ever-changing business climate and prevailing consumer attitudes in mind. You should expect to see Maddie’s Cakes grow into the business of her wildest dreams.
You can watch our conversation on YouTube: https://youtu.be/lbi7fFlpkMU
It’s All Local Delivery… Contactlessly Connect with Maddie's Cakes for made to order baked goods, delivered contactlessly: Website Facebook Instagram – You can order through DM! LinkedIn E-Mail Phone – (727) 218-8504
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Through January, all video episodes will be released a week before the audio-only versions. Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
“You can’t do everything, and you can’t be everything to everyone.” A recent transplant from Minnesota (BRRR!), Lorinda Hanson brought Daizy and Co. with her to Madeira Beach as a solopreneur. With 30 years of graphic design experience and a decade-plus operating Daizy and Co., she knows the value of sticking to what you’re passionate about and the areas you excel. That means that you surround yourself with the smartest people in the industry as collaborators to do the rest.
“I take that experience working with the big clients to a smaller scale.” For smaller businesses, the cost of hiring an agency to handle your marketing and design work can blow up any budget, so Lorinda works to bring top-notch, professional website design, logo design, brochures, ads, direct mail, signage, email marketing, and more to them.
Watch this conversation on YouTube: https://www.youtube.com/watch?v=rLfZoA5aSYo
Fresh Ideaz for Your Business Connect with Daizy and Co. to make your website and printed materials stand out: Website Facebook Instagram Twitter Lorinda on LinkedIn
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Through January, all video episodes will be released a week before the audio-only versions. Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
“Something more than a check” Motivated to leave future generations of their family something to call their own that is more than just a check, Bruce and Andrea McWilliams started Brea’s Coffee, a mobile beverage bar here in Saint Petersburg. Hear from Bruce about that focus and mindset that helped them move beyond a boxed coffee MLM and into a thriving mobile bar serving coffee, tea, hot chocolate and more.
“Everything that’s done is done for a purpose” You’ve likely seen their standing monthly pop-up in the Skyway Marina District and various locations around town with our friends at Pop Goes the Waffle. Residents of Pinellas County for over twenty years, their love and support for the community they serve is apparent in all things they do. In addition to their pop-ups, they offer fundraising opportunities for many Pinellas County Schools’ clubs, boosters, and events.
Love Coffee… Love People Connect with Brea’s Coffee to make sure you don’t miss out on their next event: Website Facebook Instagram
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe NOW to see all of our interviews! Through January, all video episodes will be released a week before the audio-only versions. Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Hey, Hustleburg!
Just wanted to share my gratitude for all that we've shared together in 2020. Take a moment today to thank your community and cherish your friends and family as we close out one of the craziest years ever.
2021 has so much promise for each and every one of you, and your efforts will be rewarded.
If there's anything you're waiting on putting out into the world, don't. JUST START!
Thank you!
"Hunker down into your niche, what makes you unique, your passion" A Saint Petersburg native, Jessica Montero takes care of all things tails with her passion project and flourishing business, J. Tails. Whether you're in need of in-home care for your pet or a place for him or her to socialize and play, J. Tails serves your needs with their dog-walking and doggie daycare offerings. Obsessed with animals large and small from a young age, Jessica started her business by focusing on that obsession and finding her place in a booming industry. Starting small by providing dog-walking and in-home pet care, she graduated to "The Barkyard," a brick and mortar facility just south of Central Ave. on the west side of I-275 in the vibrant Warehouse Arts District of St. Pete.
“Feedback is invaluable. It's free advice.” In Jessica's six-year journey as an entrepreneur building J. Tails, she found that being flexible, yet goal-focused, helped her grow, especially when it came to the feedback she received from her team and her clients. That "free advice" helps her to get better every day with her business.
Fetch! Connect with J. Tails:
Website Facebook Instagram The J. Tails Story E-Mail (727) 379-2275
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe now to be the first to see our VIDEO episodes Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
As we start to close the book on 2020, it seemed like an opportunity to share some of the most valuable Q&A segments that resulted from your questions this year. In Episode 46, we shared some of the most valuable moments from the Q&A episodes of Hustleburg. Today, we offer the rest of the segments from the Q&A episodes from 2020 that elicited so much feedback from our podcast community.
Top Podcasts for the Budding Entrepreneur It may seem like self-development in business and entrepreneurship means a lot of reading, but there is a world of podcasts that we consume. Here are our recommendations of the top podcasts for the budding entrepreneur:
- Akimbo: A Podcast by Seth Godin
- EntreLeadership Podcast
- HBR IdeaCast
- The John Maxwell Leadership Podcast
- The GaryVee Audio Experience
You can read why these are our top 5 podcasts for the budding entrepreneur here.
Re-Purpose Pillar Content It’s easier to re-purpose content and make derivative pieces when you have a pillar content piece to draw from. A podcast episode, white paper, keynote address, meeting notes, and instructional videos can all turn into several other pieces of content aside from their initial purpose when published. It could be all of these can be broken up into 3-4 blog posts on your website. You can then slice them up further using some of the ideas we outlined earlier in the episode to create even more content for social. This content on social media will drive your existing community toward your other work, and you’ll be able to deepen your already-existing connection with those that carry over.
It Can’t Be Hustle All The Time One of the biggest flexes from entrepreneurs is that they are CONSTANTLY “on the grind.” A key component of content marketing success is the consistency of your content creation. Consistency is valuable, as is being able to unplug from time to time. When you can plan your breaks from consistent practice and make known the deviation from the standard, you offer your community an adjustment.
If you’re an extrovert like me, you are energized by your interactions with others. The holidays present an opportunity to re-connect with those who don’t get as much of your attention when you’re “on,” as well as recharge yourself with the love and quality time spent with your loved ones, deepening your connection with them.
We’ve all seen someone preoccupied with their cell phone, rather than engaging with the people around them. Obviously, in 2020 we’ve had to reexamine and retool our work lives to fit the framework we find ourselves in, and as we discussed in the bonus episode released toward the beginning of the pandemic shutdowns, it’s important that we maintain separate “work” time from the rest of our time. Really, it’s about making sure you aren’t sleepwalking through the relationships you have with the most important people in your life as a sacrifice to what you do, especially when that scrolling and app-checking isn’t actually productive time spent.
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
“I’m Born and Raised in the Community, and Any Way I Can Give Back” Having always had aspirations of opening his own law firm, Frank Marsalisi returned to his native Saint Petersburg after law school at the University of Pittsburgh. He came home to serve his community by opening a personal injury firm on Central Avenue. Giving back to the community where he was born and raised is evident with the personal, one-on-one attention for his clients' personal injury legal needs.
“As an Entrepreneur, Your Business is Always on Your Mind. 24/7.” As we've found with many professional services providers (attorneys, pharmacists, and therapists) in prior Hustleburg interviews, the business side of their entrepreneurial efforts isn't taught in grad school, rather IN the field itself. With experience at other firms prior to starting his own, as well as a strong group of mentors, family, and support staff, Frank harnessed that entrepreneurial desire in opening his own firm.
Get Personal Connect with Marsalisi Law:
Website Facebook Instagram Meet Frank 727-800-5052
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube – Subscribe now to be the first to see our video episodes, premiering in December Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
As we start to close the book on 2020, it seemed like an opportunity to share some of the most valuable Q&A segments that resulted from your questions this year.
Why Is So Important! Every entrepreneur should be able to point to their mission to know how to best serve their customer and operate their business. Without this guiding star, it's easy for your business ship to be rudderless. In this part of Episode 2, Brett shares his why, as well as why that question is so important.
There is No Such Thing As Too Much Content This derived from a question asking how much is too much when it comes to content in Episode 8. With a diversity of platforms and channels, you will never overwhelm your community with content, because they don’t (and won’t) see everything that you put online. Not even your mom will get tired of seeing the content you create, because she won’t even follow you everywhere, and even if she did, the algorithms won’t show her absolutely everything. Read more about how there’s no such thing as too much content here. Finally, Brett touches on how it’s possible to create so much using a strategy like this from Gary Vaynerchuk through repurposing and sharing similar content through a variety of channels and using different contexts that are relevant to each platform.
Kindness Is Free And Can Kill Your Competition In Episode 40, Brett shared one of the greatest ways to differentiate your business from others in your industry, and it's free. What if I told you that there is one thing that you can focus on in your business that will set you apart from everyone else in your industry, make you the talk of the town, and make your brand such that you get the best customers to join your community? No matter what business you’re in, if you focus on kindness in every interaction you will have an amazing advantage that can’t be surpassed or undercut. When you focus on kindness, you add so much value in every interaction that the rest of your brand identity and reputation dovetail around it.
The best part? Kindness is free.
Don’t let that price tag fool you about the value of it.
Make Social Media Work FOR You In the first week of a three-week strategy to lead you to ideal engagement for your business, Episode 30 begins with this game-changer to force the social media platforms work for you, instead of using you for their own purposes.
Here's how to start: Stop posting content on this platform. On the first day of Week 1, go through your connections, friends, pages, accounts, groups, and hashtags to UNFOLLOW/UNFRIEND/DISCONNECT all the users of the platform that don’t add value for you. Explore the connections from those that do add value to you.
Indicate an interest in the creators that show up in the “new” content you see by simply tapping or clicking “like” on the posts that give you even the slightest bit of value.
Simply “like” them.
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
"People were looking for a reason to get out and make a connection" Even the most introverted people are social creatures, and they desire community, even a small one. In this episode, Blush Tea and Coffee‘s Lori Bishop shares how she left her 9-5 job in the corporate world to build a retail tea and coffee shop here in Saint Petersburg. Learning as she went, Blush Tea and Coffee offers tea and coffee lovers the opportunity to embrace their love of their favorite hot beverage while being a part of the community that populates Blush's cafe.
"Bringing people together"
After being turned onto tea by her daughter, Lori combined her desire to bring the people of Saint Petersburg together with her newfound love of tea without leaving behind her longtime coffee-drinking roots. Adding pastries and loose-leaf tea in her retail space to the mix, as well as an e-commerce option for those looking to have their favorite teas shipped, Lori and her team serve a wide variety of tastes throughout Saint Petersburg and beyond.
Sharing her biggest lessons learned, Lori offers a look at the difficulties of building a new business and the patience it requires. That prepared her for the pivots necessary to adapt to the challenges that the COVID pandemic and various stages of shutting down and re-opening brought about.
Grab a Cup of Tea or Coffee with Blush Connect with Blush Tea and Coffee:
Website Facebook Instagram Meet the Blush Team! (727) 485-8359
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube - Subscribe now to be the first to see our video episodes, premiering in December Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Hear the Journey Through a Side Hustle This episode is a Q&A episode featuring Tony Johnson from Ignite Your Service to share his journey through the side hustle and into the full-fledged business. It's one thing to hear from Brett about going beyond your side hustle, and Tony can share his experience as a proof of concept for starting a side hustle with your day job and transitioning into making your entrepreneurial venture into your career and ditching that 9-5.
Tony Johnson is an award-winning keynote speaker and customer experience strategist. He is the founder of Ignite Your Service training and consulting. He has a background in hospitality and front line leadership and he currently lives here in Florida with his wife, Melissa.
In the episode, Tony mentions his free masterclass, where you can get a free 45-minute coaching session with him. This is where you can find that class.
Don't forget that we will have 2 interview episodes in December that are video episodes, available on YouTube. Subscribe now to be the first to access them when they publish ahead of their audio-only versions. All 2021 episodes of the podcast will be available there as well as where you currently listen to Hustleburg.
Connect with Tony Johnson and Ignite Your Service: Website Facebook Twitter Instagram YouTube Get Tony's Masterclass
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
"If not me, then who?" Most people don't actually hate math, rather they hate the bad experiences they've had with math as it's been presented to them. Deborah Peart of My Mathematical Mind works with teachers and students who feel like they just "aren't math people" to develop lasting positive math identities, and improve achievement in mathematics. Often, it's a matter of not having questions answered, as Deborah experienced in her early childhood education, which silences the student as their curiosity and interest is dampened.
“Why Are Your Students so Excited About Math?” When your peers in the education field ask you that question, you know you're doing something right. Whether it's the one-on-one coaching with elementary school-aged students, mentorship with educators, or the scholarship and public speaking on the subject, My Mathematical Mind offers the tools to create and nurture educational environments that grow confidence around mathematics.
Grow Your and your Child's Confidence Around Mathematics Connect with My Mathematical Mind:
Website Twitter LinkedIn Read about guiding students to a healthy math identity
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
This episode is a Q&A episode answering questions from you about taking care of yourself while being an entrepreneur working on your business. At the beginning, you'll get the lowdown on what to expect for episodes of the podcast and our social media presence for the upcoming Thanksgiving and Christmas holidays, as well as find out about our first video episodes.
You can subscribe to YouTube to get them on their early release schedule, starting in December.
It Can’t Be Hustle All The Time One of the biggest flexes from entrepreneurs is that they are CONSTANTLY “on the grind.” A key component of content marketing success is the consistency of your content creation. Consistency is valuable, as is being able to unplug from time to time. When you can plan your breaks from consistent practice and make known the deviation from the standard, you offer your community an adjustment.
If you’re an extrovert like me, you are energized by your interactions with others. The holidays present an opportunity to re-connect with those who don’t get as much of your attention when you’re “on,” as well as recharge yourself with the love and quality time spent with your loved ones, deepening your connection with them.
We’ve all seen someone preoccupied with their cell phone, rather than engaging with the people around them. Obviously, in 2020 we’ve had to reexamine and retool our work lives to fit the framework we find ourselves in, and as we discussed in the bonus episode released toward the beginning of the pandemic shutdowns, it’s important that we maintain separate “work” time from the rest of our time. Really, it’s about making sure you aren’t sleepwalking through the relationships you have with the most important people in your life as a sacrifice to what you do, especially when that scrolling and app-checking isn’t actually productive time spent.
Taking Proper Care of Yourself We’ve all heard the sage wisdom from those wise flight attendants, who remind us before every take-off to affix our own mask before attempting to help someone else, and that’s an attitude that many entrepreneurs who are always going, going, going should adopt. First, sleep. Sleep is necessary. It is healthy, and it’s rejuvenating. Sleep spurs creativity. Sleep improves your performance. There cannot possibly be something of value you gain for your business by denying your body its natural recharging activity constantly. Take a moment and imagine if you put your cell phone through its paces without putting it on the charger. You need to serve yourself before you can serve others.
There’s more to your overall well-being than just sleep and energy, and you should be investing in yours to be the most effective at what you do. Dr. Jenna Elwart noted in Episode 23 of this podcast, there is a benefit to taking a holistic approach to work on all the interdependent aspects of what makes up each of us. We should be ensuring that we stay physically active through exercise and activities that enrich our bodies, eat well, and get the right amount of sleep. One thing that really helps me stay at peak productivity and separate aspects of my life is meditation. It serves as a sort of bridge between "work" time and "play" time.
Personally, I find myself far more engaged, effective, and efficient in all that I do and am when I work on the totality of my well-being.
How Can You Do All of That? I’m sure you’re a busy person, and you’re probably asking yourself (and me, by extension) how you can fit all of that in, when you’re working, building your business, participating in hobbies, and spending time with your family. Stop letting others dictate their action item or to-do list to them and create their own, focusing on what is important to their success. I found one thing that helped me be at my most productive at work, no matter the job, and that was to “batch” my work. Focus on doing one thing at a time. Even brief mental blocks created by shifting between tasks can cost as much as 40 percent of someone's productive time.
Often, you think that you can manage your time better by taking every single thing you “have to” do and scheduling them. Forget prioritizing your schedule. Schedule your priorities.
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
“It’s a more spectacular way to connect with people.” Much like yoga's ability to merge our bodies and our minds, in this episode The Body Electric Yoga and Athletic Company's Katelyn Grady shares how she and her partner Jenny Miller found how they could combine their passion for mindful fitness and their careers. Studying mindful spirituality in college, Katelyn sought to share that knowledge and way of living with as many people as possible. Once she found that could pursue her passion as her work, the yoga studio was born.
“Your light lights other people up.” Motivated to light up as many others as possible, the pair grew The Body Electric beyond the studio, reaching out in the community with free classes at the Sundial, the Pier, and throughout St. Pete to get their name and their style of practice into the minds and bodies of the yoga community. In early 2020, they expanded to include the offerings of a "baby gym," bringing the same approach to fitness workouts that they used for yoga practice. As with most small businesses in 2020, the name of the game has been to pivot to find a sustainable model going forward.
In this episode, Katelyn mentions that every Saturday at 2 PM, The Body Electric partners with the Urban Yoga Foundation for the People's Practice, a "pay what you can" practice that benefits the foundation.
BE Mindful, BE Fit, BE Active Connect with The Body Electric:
Website Yoga Facebook Athletic Facebook Yoga Instagram Athletic Instagram YouTube BE App iOS BE App Android See Their Yelp! Reviews (727) 490-9361 Katelyn on Instagram Jenny on Instagram
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
This episode is a Q&A episode answering questions from you about "Racing to the Top" with your business. Instead of treating what you do like a commodity and continually racing to the bottom, here's how you can race to the top!
What Do You Mean By "Race to the Top"? When you starting a business, many entrepreneurs make decisions about who they’ll serve. If you try to serve the masses right away, you’re sitting there with your fingers crossed that you will become an overnight success. I hate to break it to you, but there is no such thing as an overnight success. We shouldn’t race to the bottom by trying to find advantages to exploit the status quo. We shouldn’t compete on price, location, or speed, because someone can always do it cheaper, closer, or faster. Compete by adding more value for your customer than the price they pay.
Find Your Community "People like us do things like this." -- Seth Godin
The people like us are the people around us who see some aspect of the world similarly or who have similar experiences to ours. We encounter others through these early community connections that bring them into a similar orbit that find themselves drawn to our shared experiences, and we find that they also encounter many of the same problems we do. When you solve a problem of this community, you’re adding value to their lives. You have just found the smallest viable audience. You’re solving problems, and in return, they are paying you for it. They are the first to have their problem solved by you, and you serve them well. They tell others they know that have similar issues needing to be solved… Other people like us. They all had this problem but you solved it. I bet you can solve it for others too with this thing. The thing like this.
Brand as Reputation The bottom line when it comes to brand is that it’s not your name, a logo, or a sign. Your brand is the reputation that others have about you and your business. When you’re starting out, your reputation is a blank slate. You have no experience, but also you have no baggage. Through time, your experience grows, and your reputation will as well. Like attracts like, and your reputation spreads, and you end up with a clientele that expects that from you and will act accordingly.
Kill Them With Kindness What if I told you that there is one thing that you can focus on in your business that will set you apart from everyone else in your industry, make you the talk of the town, and make your brand such that you get the best customers to join your community? No matter what business you’re in, if you focus on kindness in every interaction you will have an amazing advantage that can’t be surpassed or undercut. When you focus on kindness, you add so much value in every interaction that the rest of your brand identity and reputation dovetail around it.
The best part? Kindness is free.
Don’t let that price tag fool you about the value of it.
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
"It's Been Prepared with Love, Caring, and Blessings" With their gourmet brittle in over 30 locations through Saint Petersburg, it's hard to find someone who hasn't tried Psalms' Gourmet Brittle. Who hasn't seen their kiosk during the holidays at Tyrone Square Mall or found their brittle at Mazzaro's and Rollin' Oats?
In this episode of Hustleburg, Psalms herself, joined by her son Carlton Owens, share their story behind the creation and operation of their family business. Starting with baking peanut brittle during the holidays for friends and family to expanding beyond the traditional into brittle with pecans, mixed nuts, almonds, and other specialty, made-to-order options, they are spreading the Psalms' love with this tasty treat throughout the 'Burg.
Break Off a Piece of their Gourmet Brittle Connect with Psalms to find out where, when, and how you can get some yum:
Website Shop Their Online Store Facebook E-Mail 727-201-3371
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
This episode is a Q&A episode with questions from you about creating content for your business. In the first podcast Q&A episode, I seem to have struck a chord with many of you, as many of you have been asking questions about content creation generally and pillar content specifically. This episode is for you!
There is No Such Thing As Too Much Content I’ve often been quoted as saying there is no such thing as too much content. We aren’t going to be creating content for the sake of creating content. Everything that you create needs to add value for your community and it needs to be a part of The Five, your five focus areas for content. This isn’t as tough as it may seem.
Here’s the good news: Each tweet you send, each link you share on Facebook, each photo you post to Instagram, and each video you share on TikTok is a piece of content. If you have a podcast, you can re-purpose it by slicing and dicing audio clips, create memes of important quotes within the episode, use your show notes to create blog posts, and record not just audio, but video to create for YouTube. You can also ask your community to create their own content around their vision and use for what you do. Look around. There are a ton of aspects to your business and your life that you’ve never shared with the community you’ve created.
- Re-use your content with context - Use content on multiple platforms, creating multiple posts using the same words, images, videos, etc. The key thing to think about here is context, not simply cross-posting
- Re-purpose pillar content - Have a long-form evergreen piece of content that you can break down and re-purpose into multiple pieces of content. White papers, podcasts, videos, and webinars can be very helpful here.
- Ask for user-generated content - Engage your community and have them create content for you. Your many fans and followers are definitely willing to share their ideas, create content that you ask for, or even create content for your business without anything more than an ask.
- Document your life - Use your daily routine and the activities of your to create content around your business. Treat your life like you’re on a reality show and share the results.
Re-Use Content Across Platforms with Context The REASON behind your post and the value you bring to the community on THAT platform make up your context. Also, your content can’t be about your calls to action. It should be about adding value to your community. With all this in mind, you can’t increase your content creation by simply cross-posting your Instagram photos to Facebook, which they’ve made super easy to do with only a slide of the switch. Your community on each platform expects something different from you, because they interact with you on THAT platform, not to be a part of a marketing effort. The key is to treat each post as an individual piece of content and craft it as such. You’re reaching out to two or three different audiences on each of the platforms you share it, so you need to consider each of them differently.
There is a TON of content out there, waiting to be consumed. So, you have to be great to reach people where they are and engage them. So, DEFINITELY post that photo across every platform you use, but only do so if you can offer something different to each audience that consumes it.
Re-Purpose Pillar Content It’s easier to re-purpose content and make derivative pieces when you have a pillar content piece to draw from. A podcast episode, white paper, keynote address, meeting notes, and instructional videos can all turn into several other pieces of content aside from their initial purpose when published. It could be all of these can be broken up into 3-4 blog posts on your website. You can then slice them up further using some of the ideas we outlined earlier in the episode to create even more content for social. This content on social media will drive your existing community toward your other work, and you’ll be able to deepen your already-existing connection with those that carry over.
Engage Your Community for User-Generated Content Take some of the pressure off by getting your community to create content for you. Whether video, photo, or written work, featuring user-generated content will not only ease your mind about creating enough content, featuring how your community uses your product or service will highlight them. Reach out to your customers to create content for you, based on how they interact with what you do. Your team is second, only to you, in being an expert in what you do, and they may have helpful tips, hacks, or suggestions to make what you do even better for your clients. Focus some of your user-generated content on the people you do business with. This is an easy way to engage your community, both internally and externally, to make content for you. Sounds like a win-win.
Document Your Life It may not seem like it right now, but by the end of this episode, inspiration will spark you to realize how interesting you are and how interesting what you do is to other people. We love to look at what others do, think, and surround themselves with when it’s not like us or obvious to us. Right now, you could probably create 100 pieces of content based on your view, your desk set up, the tools you use and how you use them, and your calendar.
Like the environment you find boring, your process may seem to be as well, but there will be an audience ready to get a glimpse of how something works or how you get from raw materials to finished product.
We come to care about those we know. Even if we’ve never met, we want to know about the people we interact with.
Documenting is easier than creating, and it’s just as interesting.
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
"You Are What You Eat... For Our Pets as Well"
With so many options for feeding our pets, enriching their lives with a quality food that can promote good health, Krista Schmidt seeks to share natural pet foods with the pet community of Saint Petersburg. She created St. PetersBARK!, a pet market offering a full-scale selection of healthy dog and cat provisions paired with incredible customer service. Today, the pet market is packed with hand-selected natural food (whether raw, kibble, canned, or freeze-dried), treats from local vendors, and pet accessories.
In this episode of Hustleburg, you’ll hear how Krista went "city shopping" in Florida to find the best place to start her business. Saint Petersburg's small business-friendly environment and vibrant pet community drew her, and she launched St. PetersBARK! in 2015 after a year of making all-natural dog treats in her home.
Passion for the health of our pets also includes hosting a low-cost veterinary clinic, nail trims, and non-anesthetic dental cleanings on a regular basis.
Passion for their customers includes an annual BARK!toberfest Customer Appreciation Event, expanded to be three days in 2020 to ensure a COVID-safer experience, October 9-11. This Facebook event offers even more information about this year's event.
Feed Your Pets
Connect with St. PetersBARK! to ensure you serve your pets the best foods to help with a long and loving life:
Website Shop Their Online Store Facebook Instagram YouTube 727-217-5366
Get Engagement Training in Your Inbox Now
If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Find out more about Beyond Your Side Hustle here:
Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg
If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
This episode is a Q&A episode with questions from you about podcasting. In Episode 32, Brett asked for questions and you delivered. The first podcast Q&A episode focused on how a podcast could help your business. The second podcast Q&A episode centered around podcast monetization. In this episode, we will answer questions about being a guest on a podcast with a pretty substantial step-by-step guide to get you behind the microphone.
How Can I Find Podcasts Looking for Guests? Just about any podcast that has interviews or panels as a part of their show is looking for guests. First, you’ll need to find relevant podcasts where you can add value for the audience. Start with “The Five,” the five areas of focus for your content to begin your search for relevancy.
I would start by going through Apple’s Podcast Directory by category to identify potential shows for you to appear on. Additionally, utilize Apple’s Podcast Directory to search for specific keywords that make up “The Five” for you. Next, turn to Google. You should be able to find plenty of shows here as well by typing podcast+ one of your five focus areas.
Take a look at influencers in your industry and in “The Five” to scout the media appearances they have done. The disconnect between podcast hosts and potential podcast guests is large enough that there are several podcast matching services who aim to connect podcasts and guests.
You identified a bunch of possibilities. Now, it’s time to see how relevant they are to your intended audience from the list of podcasts that you identified. A few bits of information will give you a better look at whether they should remain on your list going forward. You may also discover that their show’s contact e-mail address is hard to find.
How Do I Pitch Myself as a Guest? Now that you’ve identified all the podcasts that are appropriate for you… Be prepared to be rejected a lot. Also be prepared to not hear back from a lot of podcasts. Before you do anything further, listen to at least one episode of the podcast that includes an interview or a panel. Prepare a one-sheet as an introduction to the podcast host(s) and producers about you. The easiest part of getting booked is reaching out, because you’ve already researched the podcast and prepared your one-sheet for their viewing. Have a follow-up e-mail ready that is different from your initial contact, but offers more value with you as a guest. You’ll be on a podcast in no time.
How Can I Make the Most of my Guest Appearance? Congratulations! You’re booked to appear on a podcast. Now what?
If you followed what I outlined in the previous question, you have already listened to an episode of their podcast to get a general feel for the show, its format, and how interviews fit. The best way to prepare for an awesome interview is to ask what to expect. Also, you should ask for a question pool that they intend to use in the interview.
Use this information to prepare notes and figure out how to tie it all together with “The Five” or a call to action in the interview, both contextual and in closing. As part of your preparation, you should create an offer to add value for each listener that you can refer to in the interview naturally, as well as provide to the podcast audience in the show notes. In the same vein, almost every podcast host will give you the opportunity to promote yourself toward the end of the interview, so preparing a call to action for that closing is as important as your contextual one.
You should arrive several minutes early to the in-person or virtual meeting to record, so that you can get your bearings before jumping into the show. Finally, before you sit down to conduct the interview, take a few moments to relax, breathe, and look over your notes one last time.
The Interview Went Well, Now What? You really knocked it out of the park with your interview! Now that the interview wrapped, you want people to listen to what you had to say, right? Often, you can ask the podcast host or producer how they promote each episode of the podcast and what that process is like: what platforms they use, when promotion for an upcoming episode begins, and how long it typically runs after each show publishes. A day or two before you expect their promotional efforts to begin, you should share a post on a shared social media outlet, tagging or mentioning them in a post about how excited you are for your upcoming appearance or how much fun you had recording it. For each social media outlet, your efforts are better spent directly sharing their post talking about you, rather than creating your own content about it.
If you look back fondly on your experience, definitely connect future guests with the podcast team. Believe it or not, podcast creators talk among each other, so speak fondly of your experience or don't mention it at all.
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
“I Saw That There is a Need for Patient Education” After seeing his uncle's pharmacy in thrive India, Dr. Nirav Mehta set out to make sure his pharmacy patients have all the information about what they're taking, possible side effects, and any potential interactions from prescriptions across their health network. With a goal of being St. Pete's hometown pharmacy, Dr. Mehta works to stand out from the other pharmacies in town. He and his team work to make patients feel welcome, appreciated, and informed about their medicines.
In this episode of Hustleburg, you’ll hear it all from him. As we saw with other professional service providers, like Dr. Jenna Elwart, business education isn't a part of their training, which focuses more on the rigors of treating their patients. Working hard to differentiate his pharmacy and providing the care his patients need drives Dr. Mehta's thriving business here in Saint Petersburg.
Fill Your Prescriptions Connect with Apex Care Pharmacy to make sure you are fully informed by the neighborhood pharmacist about your medication:
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Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
This episode is a Q&A episode with questions from you about podcasting. In Episode 32, Brett asked for questions and you delivered. The first podcast Q&A episode focused on how a podcast could help your business, how you can use it as pillar content for all the content you create for your brand, and a bit of discussion about video podcasts vs. audio only.
Can You Make Money From Podcasting? Short answer, yes. You absolutely can make money podcasting, but it takes time. Basically, it comes down to success and popularity for your podcast. You need to have a "flexible plan," that defines how you will build and serve a community by focusing on topics at the intersection of your expertise and their interest.
You will also need to consider the format of your podcast, which includes presentation, frequency, and runtime. Will your podcast be hosted by you, solo? Will you have guest hosts for a conversation? Will you interview other people? Planning your podcast will also determine a frequency that best serves that intended audience. Whether daily, weekly, biweekly, or monthly, your podcast episodes must come out when you say they will. In addition to planning the frequency, you’ll probably need to establish a general runtime. This can vary from a very short (and usually very frequent) episode length of just a few minutes to ridiculously long-form episodes that last hours.
Like in life, there is no overnight success in podcasting. Even celebrities new to the medium need to prove that they can produce episodes consistently.
How Do You Make Money Podcasting? The most prevalent revenue method for free podcasts are to include advertisements and sponsorships into the content of the show. Ads aren’t going away anytime soon, because they benefit creators of all size, though it benefits the more popular creators than the smaller ones. Podcast patrons are probably the higher revenue option than advertising for creators that are smaller in size. People like to exhibit who they are through what they like, and merchandise for a podcast is no different than a band or tv show. In other episodes of the podcast and on social media, I’ve pointed to the exclusive deals inked by Spotify a lot. Finally, joining a network is another way to make money through podcasting.
What’s the Difference Between Open, Closed, and Free Podcasts? Free podcasts are pretty self-explanatory. It doesn’t cost anything monetary to listen to them, and they are the largest type of podcast, because of how easily distributed digital audio content is and has been. Anyone can publish or listen to an open podcast. They are based on and distributed through RSS technology. The Michelle Obama Podcast, the Joe Rogan Experience, and others that are Spotify exclusives are closed podcasts.
How Do You Distribute Your Podcast? Today, distributing a podcast is much easier than it used to be. Often, the hosting service you’ve chosen for your podcast does the heavy lifting by creating the RSS feeds, pushing them to the various outlets. Setting up for the major players like Apple Podcasts, Google Podcasts, and Spotify are only a couple mouse clicks and a copy and paste away. Once you set up to have the feeds distributed to the various apps and platforms, nothing else is required on your part. With each new episode, a podcast creator shares by adding the episode to the feed.
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
“I Don't Have to Have All the Answers” Three years into Pop Goes the Waffle, Sara Fludd is making all the right moves to build her waffle empire here in Saint Petersburg. From how perfecting recipes to using the early days to conduct market research to best know her customers, she's worked to build a wholesale operation, get the food truck up and running, and grow her brand.
In this episode of Hustleburg, you'll hear it all from her. Whether adapting to new circumstances or finding the answer to a problem, she shares how to adapt when things don't go as planned, find the right people to know how to help, and help others find their way, even in the chaos and uncertainty of 2020. Regardless of the obstacles, Pop Goes the Waffle is thriving.
Get A Taste Ready to meet Blossom (the truck) and Sara? Here are the three events we talked about in the interview:
- Get a Free Liege Waffle Courtesy of Grow Financial Aug. 29th
- Liege Waffle Pop Up at Blind Tiger Coffee Seminole Heights Sept. 5th
- Special Birthday Shrimp & Grits Waffle Sept. 13th Brett committed to this pop-up the instant Sara shared that shrimp & grits waffles would be served
Pop Goes the Waffle Connect with Pop Goes the Waffle to make sure you don't miss out on any liege waffles, waffle pops, or the ultra-rare shrimp and grits waffles: Website Facebook Instagram Twitter
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this Q&A episode of the Hustleburg podcast, Brett answers listener questions about how to use a podcast to help you build a community around your business.
A Little Podcast History Podcasting has been around for a while, serving as a way to democratize the audio medium for each of us. They reach back to the 1980s, but it was Apple’s introduction of them to iTunes in 2005 that helped to kickstart the beginning of their popularity. NPR is one of the most popular podcast publishers of all time with the smash podcast hits This American Life, publishing weekly since 2006, and the top downloaded podcast of all time, Serial.
The biggest hurdle for most people is answering “how do I listen?” Phone makers have made it REALLY easy of late to just jump right into listening with either Apple Podcasts or Google Podcasts. With hopes of being a disruptor, Spotify has jumped into the podcast world with quite a splash, launching podcasts within its streaming app and gobbling up exclusive content. There are plenty of other podcast players out there to match just about any tastes for layout, features, etc.
How Can Creating and Publishing a Podcast Help My Business? First, you have the ability to share your knowledge and expertise by shedding a light on your business and give insight into your industry. A podcast can also help your brand or business by creating connections to others within your industry. You’re also reaching people already interested in your industry and business with your show, acting as a reminder of who you are and what you do. Finally, for a brand or business that’s creating content around themselves, a podcast gives you long-form content that you can use as a pillar for a lot of other content you create.
Why Are Podcasts a Great Way to Create Content for Your Business? By having something like a podcast serve as long-form pillar content for your brand, you achieve two big things. First, a library of searchable content that stands out for people to find you. Next, a podcast serves to be a terrific way to re-use and re-purpose content for other media by using the podcast to be sliced and diced without having to create more content. You can create articles, videos, quotes, and micro-blogs from the larger pillar content created for the podcast to be used across all the platforms.
Should Podcasts be Audio-Only? Or Should They Have Video? Remember that you are creating content for your community, so consider their preferences first. Will you add value by creating a video podcast?
What Equipment Should I Use? What Programs Should I Use to Edit? To start, go as cheaply as possible. You aren’t in the business of podcasting. You’re starting a podcast to complement your brand or business. First, you’ll need a way to record audio, and that often means getting a microphone. You could also try starting out with just your smartphone. If you choose to edit your audio on a computer, you can find free audio editing software online, Audacity being the most prominent solution. Finally, you’ll need a host for your podcast. Spotify-owned Anchor is pretty robust for a free hosting solution. We use Podbean. The most important thing to remember is that you should be focusing more on the content you’re creating for your community than anything you do to dress it up.
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
"It was literally trial by fire." It isn't every day that you meet a business owner that fell into their line of work. In this episode of Hustleburg, you'll hear from Rick Herbert, owner of Ace High Printing, about how he went from doing freelance computer networking for a print shop to managing the place in three weeks. He hasn't looked back and has spent the last 16 years building and growing a successful printing operation.
You may remember Rick from the St. Pete: OPEN for Business chats back in April, where he talked about helping fellow small businesses cope with and survive the uncertainty amid the economic shutdowns. In this expanded conversation, we talk about how he found a niche not being served well and grew it into a thriving business.
Ace High Printing Make Ace High Printing your one-stop shop for all your printing needs:
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Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers a this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn Facebook Instagram YouTube Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
First, many apologies that there isn't a local business interview for you this week. Things didn't work out with the timing for a few potential guests to have a regular episode for today's publication.
Luckily, there is an interview with the Techie Leadership Podcast from a few weeks ago that we have as a bonus episode today, like the substitute teacher wheeling in the cart with a TV and VCR.
This interview was quite a bit of fun, stepping a little bit outside the marketing space and talking about leadership and the entrepreneurial opportunities the pandemic has provided. Andrei Crudu was very gracious in allowing us to use the audio for this bonus episode.
The Techie Leadership show notes for this episode:
In this episode you can hear Brett Bittner and Andrei talk about the importance of clear goals, aligning activities, goals and strategies and how great opportunity is oftentimes birth in times of great adversity.
Some value points you can expect:
- It’s never too late to educate yourself
- Adversity creates opportunity
- Aligning activities, goals and strategies
- Impacted by vision and driven by purpose
- Setting clear mission statements
Book Recommendations:
How to Win Friends & Influence People
Brett is the author of:
N/A
You can reach out to Brett on:
website
P.s: Only if you really really want to, and if you really really insist, you can donate on patreon: https://www.patreon.com/techieleadership
Please enjoy our show!
Get Engagement Training in Your Inbox Now If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers a this training via email.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community on LinkedIn Beyond Your Side Hustle on LinkedIn
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Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this Q&A episode of the Hustleburg podcast, Brett answers listener questions in a "how-to" to have ideal engagement on any social media platform. This three-week learning series is available to you here.
Week 1 - Fixing Your Feed to Serve You
Stop posting content on this platform. On the first day of Week 1, go through your connections, friends, pages, accounts, groups, and hashtags to UNFOLLOW/UNFRIEND/DISCONNECT all the users of the platform that don’t add value for you. Explore the connections from those that do add value to you.
Indicate an interest in the creators that show up in the “new” content you see by simply tapping or clicking “like” on the posts that give you even the slightest bit of value.
Simply “like” them.
Week 2 - React with Context and Comment with Gratitude
Instead of simply “liking” posts from the creators you receive value from, choose to react with context, where applicable, or comment with gratitude. Add the practice of reacting with context on the platforms that offer the option. For the social media outlets that simply have a “like” or “favorite” option (Twitter, Instagram, TikTok, and YouTube), continue to like or favorite the post. Then, take a moment to offer a brief comment or reply that offers the creator context around WHY you appreciated it.
Week 3 - Adding Valuable Comments
This is the time to actively participate in the conversation that is social media. Their valuable content starts a conversation, and you are responsible to offer relevant, contextual, and valuable comments in response. Also, re-share that valuable content with your community, using what you would have commented as your commentary for the re-share.
We wanted to completely overhaul how you interact on social media.
- In Week 1, we focused on overhauling your feed to serve you valuable content that you can engage with. This set up the platform to work for you, instead of continuing to serve the same stuff that wasn’t helpful.
- In Week 2, we continued training that algorithm and added the contextual reactions and gratitude. By focusing on context, you not only prepare for better interactions, but you also consider how it fits into your content strategy and which platform would be best to showcase it.
- Finally, in Week 3, we started sharing others’ valuable content that fit into “The Five,” so that you include it in your content creation and engagement going forward.
Get Engagement Training in Your Inbox Now
If you’re not satisfied with the social media results you're getting, Beyond Your Side Hustle offers a this training via email.
Find out more about Beyond Your Side Hustle here:
Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg
If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
"I Realized I Could Start My Own Business Helping Small Businesses" Always a helper, Banyan Bookkeeping's Sara Evans found herself needing a refreshed sense of purpose after an 18-year career in social work. After intense scrutiny, she started her own bookkeeping services business, helping other small businesses focus on what they specialize in, instead of something they want nothing to do with. While it may be tedious work, Sara's focus is to help your business by letting you get back to the part of the business that you love.
You may remember Sara from a bonus episode back in April, featuring the audio of the St. Pete: OPEN for Business chats. In this expanded conversation, she shares her affinity for working with "the trades," and helping them get to the important work of plumbing or HVAC repair, rather than spending hours scouring Quickbooks.
Banyan Bookkeeping Services, LLC Get Back to the Part of the Business You Love:
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Subscribe, Rate, Review If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Hear Your Question, Answered, on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this Q&A episode, Brett discusses your website questions with Brian and Teresa Ott, owners of A Fearless Venture.
Rather than risk missing something important Brett enlisted the help of friends, who know the business website world inside and out to discuss the first steps and major considerations as you begin building your business website.
A Fearless Venture Worry-Free Wordpress:
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Subscribe, Rate, Review If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Hear Your Question, Answered, on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
"Intentionality of Where You're Spending Your Money" With no larger spotlight on issues important to the black community in history, Joshua Bean and Hillary Van Dyke have seen unprecedented growth and attention for their socialpreneurial venture, Green Book Tampa Bay. As a resource of African-American cultural sites, black artists, and black-owned businesses in Pinellas and Hillsborough counties, Green Book Tampa Bay works to assure the economic vitality of the Black community. Their hope is that the Green Book of Tampa Bay serves as a mobile travel guide, becoming the first stop for any service that you need.
In our conversation, Joshua and Hillary share with Brett the importance of their "passion project," their passion for achieving equity for all black people in Tampa Bay, and where they look to take this endeavor.
Green Book Tampa Bay
Be Intentional:
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Subscribe, Rate, Review If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Hear Your Question, Answered, on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this Q&A episode of the Hustleburg podcast, Brett answers listener questions about Twitter in the second of two parts. This is the eighth episode of a platform-specific series on the Q&A episodes about the varying social media platforms. Episode 12 and Episode 14 made up a two-part series on Facebook, Episode 16 and Episode 18 served as the two-part series on Instagram, Episode 20 and Episode 22 answered your questions about LinkedIn, and Episode 24 was the first episode focused on Twitter.
Is Twitter Considered a More “Casual” Platform? Because of the demo and psychographics of Twitter and the formerly exceptionally short 140 character limit, the language and tone on Twitter tend to be more casual than other platforms. The character limitation led to many innovations in the brevity game, like URL shorteners, graphic memes, and the best of them all, "Hemingwayism," which made us better writers by forcing the exile of unnecessary words. These efforts to condense thoughts through abbreviation, image sharing, and omitting the unnecessary come across as more casual conversation on the surface. That’s a feature, not a bug.
How Do I Best Use Twitter Within the Character Limit? The casualness of the platform, some of the lingo, and how the character limit, which changed to 280 characters in 2017, have shaped the conversations on Twitter. Adding value to the communities you create and participate in is the best way to use Twitter. For new listeners, visit The Five for an in-depth look at the five focus areas of content. You should also be looking to add value in those five areas in the content OTHERS create.
What is the Best Way To Grow Organically on Twitter? Find and follow relevant players in your industry and the five areas of focus and build relationships. The accounts you follow should be those who will add value to YOUR experience on the platform. Hashtags have value for their ability to direct conversations about a particular topic. Your use of them should be to add your voice to the conversation.
How Do I Best Utilize Hashtags on Twitter? Yes. You should absolutely use hashtags, though the reason and methods for using them probably aren’t what you think. The best and highest use of hashtags is to locate where you are able to add value for other users. You’re collaborating with others in your five focus areas to strengthen their communities as a member as well.
What Are Your Thoughts on an “Auto DM”? Don’t do it.
Start Marketing Your Business Online With These Three Easy Steps If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
“You Could Go Any Direction You Wanted. There’s Not One Way to Start a Brewery. There’s Not One Style of Beer. ” Known for barrel-aged beers, Doug Dozark with Cycle Brewing has been on the craft beer scene for over ten years. Starting in Gulfport at Peg’s Cantina and Brew Pub, Cycle Brewing now operates a taproom on Central Avenue downtown with a warehouse just south. You’ve probably seen their beers on tap around town and on shelves at liquor, grocery, and convenience stores. You can even order online for pickup at the Central Avenue taproom here.
In this interview, Doug Dozark shares with Brett about the last decade of craft brewing, how important reputation is to Cycle Brewing, and the legal landscape of the beverage industry.
Craft Brewing
Find your favorite brew:
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Subscribe, Rate, Review If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Hear Your Question, Answered, on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this Q&A episode of the Hustleburg podcast, Brett answers listener questions about Twitter in the first of two parts. This is the seventh episode of a platform-specific series on the Q&A episodes about the varying social media platforms. Episode 12 and Episode 14 made up a two-part series on Facebook, Episode 16 and Episode 18 served as the two-part series on Instagram, Episode 20 and Episode 22 answered your questions about LinkedIn.
What Can Twitter do for My Business? You have an opportunity to reach people where they are. As of the first quarter of this year, they shared a user base of 166 million daily active users. Twitter has different demo and psychographics for its users, generally skewing younger than both Facebook and LinkedIn, as well as the average American. Twitter is also unique in that it offers a direct connection to a person or a brand, creates a huge opportunity for your business to create deep connections on the platform. Twitter is also uniquely more viral than other platforms for non-private accounts due to the ability of users to have their thoughts echoed via other users, promoting that content beyond the initial user’s audience on the platform.
What Are Some Tips for Staying Above the Fray on Twitter? Twitter is a pretty politically active medium, so there can be an assumption that users of the platform will be somewhat active or vocal on political and social issues. It is actually pretty easy for brands to stay above the fray. Have a listen for these tips.
How Do I Get Something “Trending”? Often, “trending topics” are filled with hot takes about breaking news. Only talking about what you see trending isn’t a recipe for sustained success on Twitter, but when the content you create does intersect with what’s trending however, you should capitalize on it. That means the conversation has come to you and what you’re an expert in. It’s your time to shine.
Where Would You Rank Twitter in Terms of Importance for a Business to Have? As with so many things, it depends. If you find that your ideal customer is there already, it’s something your content will add value to many on, or you already have a feel for the platform from your personal use, it might be more important than Instagram or LinkedIn.
I Don't Get the Lingo. Please Help. Don’t worry… It’s not that confusing. Learn about tweets, @, #, mentions, DMs, FF, RT, retweets, and more.
Start Marketing Your Business Online With These Three Easy Steps If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
“I’m Looking at the Whole Person and How it All Interconnects” Taking a holistic approach to treating the entirety of a patient drives the therapeutic aspects of the practice for Dr. Jenna Elwart & Associates, PLLC. With a mission to provide quality care to all people, Dr. Elwart’s practice works to help you live your life as you create it to be.
In this interview, Jenna Elwart shares with Brett how she built her practice, the importance of networking among those in the mental health field, and how little business education is received by many in the professional services.
Compassionate Psychological Services
Take steps toward empowerment, health, growth, contentment, healing, and more:
Website Facebook Instagram entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Hear Your Question, Answered, on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this Q&A episode of the Hustleburg podcast, Brett answers listener questions about LinkedIn in the second of two parts. This is the sixth episode of a platform-specific series on the Q&A episodes about the varying social media platforms. Episode 12 and Episode 14 made up a two-part series on Facebook, Episode 16 and Episode 18 served as the two-part series on Instagram, and two weeks ago, Episode 20 began the series on LinkedIn.
What's Up With the “Auto DM” After Connecting? There is a disease where individuals send a direct message immediately after connecting to ask the recipient to buy something, sign up for something, or click something. Often, you have no prior relationship with this person, and they have begun all interactions with you with an ask. This is NOT marketing.
Can You Highlight a Product or Service Independent of a Company Page? LinkedIn actually has a feature for Company pages to create a “Showcase” page for just this purpose. Companies can create up to 10 of these Showcase pages to highlight a particular product or service and only focus on it.
How Do You Best Showcase Your Written Content? LinkedIn is desperate for a variety of content. Part of that content mix that they value is longer-form written content for the professional audience they serve, and they built a blog-like option for professionals to share that longer-form written content.
What is the Value of LinkedIn Learning? LinkedIn Learning is a tool for users to build visible skills on the platform to add to their profiles, as well as their skill sets. Teachers within this tool come from LinkedIn itself, sharing valuable knowledge from their industry. It’s literally the ultimate way to establish yourself as an expert in what it is that you do.
Is LinkedIn Premium Worth It? LinkedIn Premium segments into 4 tiers, Career, Business, Sales, and Hiring, and the pricing and features adjust accordingly. It includes LinkedIn Learning, and if you’ve not used the free trial yet, I suggest that you save it until you’re ready to experience Premium’s full functionality.
What’s the Best Way to Connect with People Outside Your Network? LinkedIn has made connecting with people outside your network easier than it was in the past. If you’re interested in connecting with someone on the platform, I suggest “Following” their personal profile and the Company page if they use one and engaging with the content they create. Add value to the conversations they start.
How Do I Best Utilize Hashtags on LinkedIn? Hashtags help direct users to find the right conversations. The BEST way to utilize hashtags on LinkedIn or any platform is just what we’ve talked about before. Following relevant ones to participate in the conversation that is social media by tailoring your feed to what you want to see.
Start Marketing Your Business Online With These Three Easy Steps If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this bonus episode of the Hustleburg podcast, we compiled the audio from 2 Zoom video chats with small businesses here in Saint Petersburg about their creative ways to stay OPEN for business. If you’ve got something creative to share, send me an e-mail at brett@stpeteopenforbusiness.com
You can see these video chats on YouTube or by clicking their name below.
Barbara Banno from Stella's in Gulfport Stella’s 2914 Beach Blvd, Gulfport, FL 33707 8AM-3PM – Take-Out & Delivery Only
Find Stella’s online at their website, call for a reservation or to place an order at (727) 498-8950, contact via email, find them on Facebook, engage on Instagram, get the scoop on the Stella’s life.
Rock Ave. Escape Room's Rob & Alison Faiella Rock Ave. Escape Room 8351 SR 54 Suite 110 Trinity, FL 34655 Daily 1PM-9PM – We’ve Moved All Online – Anticipated Re-Opening 7/6/20
Find Rock Ave. Escape Room online at their website, book your opportunity to play Ready Mayor 1, find them on Facebook, engage on Instagram, keep up to date on Twitter, or their virtual escape services.
Start Marketing Your Business Online With These Three Easy Steps If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
“Scale and proportion are extremely important in space planning and architecture... Anything you do in a house” Are you a well-traveled, educated professional who knows what they want in a home, but don't know how to get it? In this episode of Hustleburg, Brett talks with Gerianne Russell with Cross Keys Design to learn about how to design and decorate a fun, beautiful place to live.
Geri and Brett discuss her path through design school, assisting designers in the field, and getting her first client.
Design Your Dream Home Create spaces that are both functional and beautiful with Cross Keys Designs:
Website Facebook Instagram Twitter entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Hear Your Question, Answered, on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this Q&A episode of the Hustleburg podcast, Brett answers listener questions about LinkedIn in the first of two parts. This is the fifth episode of a platform-specific series on the Q&A episodes about the varying social media platforms. Episode 12 and Episode 14 made up a two-part series on Facebook, Episode 16 and Episode 18 served as the two-part series on Instagram, and in two weeks, Episode 22 will finalize the series on LinkedIn.
What Is the Value in LinkedIn? LinkedIn is a way to connect professionally within your industry and to your community, and those in a B2B environment may find greater value than others due to the more professional nature of the platform’s users. Remember the organic reach of your posts on Facebook in 2011-2012? That’s the landscape of LinkedIn right now.
What Are the Keys to Successful Growth on LinkedIn? The best way to grow is to ADD VALUE to the conversation that is social media. Before we make our first post on LinkedIn, we need to take advantage of the feature that LinkedIn does better than any other social platform… Search through the robustness of your profile. Your posts need to be within your five focus areas. They need to add value to your connections on LinkedIn. Use the top five professional news stories and conversations happening on the platform, placed every so conveniently near the top of your feed on the desktop version. These conversations, as well as your existing personal network of past and present colleagues, vendors, and partners will provide a plethora of opportunities to continue to grow organically, building YOUR community.
Should I Create a Company Page on LinkedIn? For small business owners, I suggest using the platform’s features fully. When you have a company page, even if it’s just a placeholder until you’re ready to post from it, having a company page also gives your profile a bit more clout. When it comes to growing your company page, LinkedIn makes building a following easier than other platforms by limiting the invites to your existing connections. When it comes to advertising on the LinkedIn platform, doing so from your company page gives it more gravitas than an individual. Finally, you can use the platform to post jobs for your business on a social media platform that is frequently viewed as a souped-up jobs board.
What Types of Content Should I Post on LinkedIn? The content you share should come from your five areas of focus. Because the connections you have on LinkedIn are a different demographic than the friends and likes you have on Facebook, you’ll need to share different things in a different context. You have a different community on LinkedIn, and you converse with them differently than you do elsewhere. More important than what you post, the conversation that is social media is more relevant on LinkedIn.
Start Marketing Your Business Online With These Three Easy Steps If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this bonus episode of the Hustleburg podcast, we compiled the audio from 4 Zoom video chats with small businesses here in Saint Petersburg about their creative ways to stay OPEN for business. If you’ve got something creative to share, send me an e-mail at brett@stpeteopenforbusiness.com
You can see these video chats on YouTube or by clicking their name below.
Amanda Grozdanic from FUSE Therapy F.U.S.E. Therapy 4730 85th Ave N, Pinellas Park, FL 33781 By Appointment – We’ve Moved All Online
Reach out with FUSE Therapy at their website, listen to Amanda on Episode 9 of the Hustleburg podcast, connect on Facebook, engage on Instagram, or call (918) 810-3109
Red Hot Tiki's Robynne Swanson Red Hot Tiki 2904 Beach Blvd S, Gulfport, FL 33707 Tues 9AM-6PM, Wed-Fri 11AM-6PM, Sat 9AM-2PM - CDC Guidelines for Retail & Online Ordering/Pickup
You can order your favorite hot sauce (or browse everything she has) on her website, you can hear her Hustleburg interview (Episode 5) here, connect with her on Facebook, engage on Instagram, and stay up to date on Twitter.
Ester Venouziou LocalShops1 Virtual in St. Petersburg, FL 33707 We've Moved All Online
Shop online AND local, join the LocalShops1 community, connect on Facebook. engage on Instagram, and keep up to date on Twitter.
Dr. Jenna Elwart & Associates, PLLC Dr. Jenna Elwart & Associates, PLLC 401 Pasadena Avenue S St. Petersburg, FL 33707 Essential, but Moved All Online
Find out about Dr. Elwart’s practice on her website, connect on Facebook, or engage on Instagram.
Start Marketing Your Business Online With These Three Easy Steps If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Meeting face to face for interviews with local business owners has been tough amid the Safer at Home orders and a phased re-opening, as we figure out how to get back to business as usual. As a result, this episode of Hustleburg will be a “best of,” as I guide you in a walk down memory lane, featuring some of my favorite moments in the Hustleburg interviews thus far in this “best of” episode.
No Two Paths Are the Same It’s no surprise that no two entrepreneurs are the same, and that their paths to owning a business would be the same either. In the next clip, you’ll hear from Sheila Lake from her interview in Episode 1, profiling Lake Law Firm, P. A., Kara Wright talking about her photography business, Kara Wright Photography from Episode 3, Sit Means Sit - St. Petersburg’s Elena Elwart from Episode 15, and Eric Olson from PedalPub St. Pete in Episode 17 sharing their stories about how they came to own and operate their respective businesses, ranging from a deep passion for the law to self-described “dumb luck”.
Admit What You Don't Know Running a small business on your own isn’t easy as Robynne Swanson of Red Hot Tiki explained in Episode 5. Sometimes you have to admit all that you don’t know.
Getting the Word Out When you’re first starting out, getting the word out about your business and how you serve the community is often the biggest struggle. Hear a bit about that from FUSE Therapy's Amanda Grozdanic from Episode 9.
Franchise Vs. From the Ground Up It isn’t only a struggle when you’re starting from the ground up, to make the community aware of what you do, as Peter Jaeger shared in Episode 7, as he talked about what it’s like to do so in the franchisee environment with Tread Connection Tampa Bay.
Networking - Online and In Real Life Successful entrepreneurs know they have to network, both online and in real life. PedalPub St. Pete’s Eric Olson shares with us how he interacts with his fellow local business community to keep PedalPub in their mind’s eye from Episode 17.
The Power of Events Elena Elwart offers her experience with community events and those centered around your industry in Episode 15, as she discussed her success with them as she started out with Sit Means Sit St. Petersburg.
Word of Mouth Word of mouth is a powerful ally for new businesses. Scott Surridge from SPS Home Inspections shares his experience of creating a quality experience for those you work with and how it benefits your business in Episode 13 of Hustleburg.
Industry Referrals for the Expert Referrals from within your industry can also help build your business, when you share your expertise with others. Sheila Lake of Lake Law Firm, P.A. shared in Episode 1 how she utilizes social media to add value to the local legal community and the rewards that’s meant for her firm.
Disciplined Routines A disciplined commitment to routines that help build your business keep you motivated, and Trent Smith explained how he uses routines to continue prospecting for his real estate business in Episode 11.
Different Platforms Yield Different Results Kara Wright found different platforms on social yielded differing results after moving Kara Wright Photography from the DC area to St. Pete, explaining in Episode 3 that even the locale matters when it comes to the same company using social media in two different locations.
Find Your Niche (and Your Tribe) Finding your niche is a key to success, when you figure out who you serve and how you’ll serve them, as Peter Yaeger from Tread Connection Tampa Bay found. He shares in Episode 7 who he’s identified as a customer and how he can best serve them.
Creating a New Way of Doing Things Sometimes that niche comes from creating a new way of doing things, as you see opportunities to get past the idea that that’s the way we’ve always done it. Hear from Amanda Grozdanic with FUSE Therapy in Episode 9 about starting her business by serving her patients in a new and more effective way.
Be Known for Something Specific If you don’t find a new way of doing things, it can simply be a matter of being known for one thing in particular. Robynne Swanson of Red Hot Tiki explains how something she’s known for, the Scorpion Shot Challenge, works in Episode 5.
Your Reputation Matters Scott Surridge from SPS Home Inspections shares his secret for sustaining his business in Episode 13… His reputation for providing quality service time and again. This may seem like a no-brainer, but many small businesses struggle with their reputation.
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Get Your Questions Answered on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this bonus episode of the Hustleburg podcast, we compiled the audio from 3 Zoom video chats with small businesses here in Saint Petersburg about their creative ways to stay OPEN for business. If you've got something creative to share, send me an e-mail at brett@stpeteopenforbusiness.com
You can see these video chats on YouTube or by clicking their name below.
Elena Elwart from Sit Means Sit - Saint Petersburg Sit Means Sit St. Petersburg 2646 18th Ave N, Saint Petersburg, FL 33713 Tuesday-Saturday 11AM-7PM – “Non-Essential”
Reach out through her website , by Facebook, or engage on Instagram!
Stretch-n-Grow Saint Petersburg's Megan Manly-Bowling Stretch-n-Grow Saint Petersburg serving all of Pinellas County We've Moved All Online
You can find out more about Stretch-n-Grow locally on their website, by phone at (727) 644-4167, connect on Facebook, get the live classes in the local group, keep up to date on Twitter, find classes available on-demand here on YouTube, or engage on Instagram.
Dr. Nirav Mehta with Apex Care Pharmacy Apex Care Pharmacy 7601 Dr. Martin Luther King Jr. ST N, Suite C-1, Saint Petersburg, FL 33702 9AM-6PM M-F, closed Sat & Sun - Essential/Business as Usual
You can find out more about Apex Care Pharmacy at their website, by phone at 727-800-9118, or connect on Facebook.
Start Marketing Your Business Online With These Three Easy Steps
If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.
Find out more about Beyond Your Side Hustle here:
Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg
If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this Q&A episode of the Hustleburg podcast, Brett answers listener questions about Instagram in the second of two parts. This is the fourth episode of a platform-specific series on the Q&A episodes about the varying social media platforms. Episode 12 and Episode 14 made up a two-part series on Facebook, Episode 16 served as the first in this two-part series on Instagram, and in two weeks, Episode 20 will answer your questions about LinkedIn.
How Can I Organically Grow My Instagram Following? When it comes to growing a community, no matter the platform, organic growth is always best. Instagram is no different. Regardless of the type of follower, or community member, you need to attract them, and to attract them organically, you’ll need to approach them with something of value, because initially, they don’t know that you exist, right? Or else, they’d be a part of what you’re building already. Your base of content centers on the five focus areas we’ve outlined in-depth previously, giving you so much content to create that your first 10 or so posts.
How Do You Reach People Outside Your Network? Engage with your existing community to form a baseline of recommended content on the “Explore” tab. With your new tool directly serving you content that it calculates you wish to view and interact with on the Explore tab, you can grow by commenting and following those who add value to you. Use hashtags and local popular posts to find more content and follow accounts that add value to yours. Interact with those new accounts, using the $1.80 strategy outlined in this episode.
What Advantage is There to Using Instagram Stories Over Facebook Stories? They may ignore you in one place, but consume what you create without a second thought in another. It’s all about the user. It’s rarely about you. There are differing demographics and psychographics of each platform. The community you have on Instagram is younger than Facebook's, so the context and content of what you share on Instagram Stories will HAVE to be different than what you share on Facebook Stories, because the audiences differ. You also don’t have the same linking capability that Facebook offers its Stories on the Instagram platform, until you’re a MUCH larger account or an advertiser. That forces you to think about how to create and present content in your stories, driving you to be more creative with the content and the context, so you have even more to consider when sharing to Instagram Stories.
How Do I Best Link to Multiple Things With the Same Instagram Account? When Instagram began, they chose to focus on the visual. They created a platform as an app-only option that also allowed you to “filter” what you shared within the app to take ordinary pictures to make them extraordinary. That makes things more difficult for brands to navigate to spam you with links to other content away from Instagram. There is one link per account, and it’s in your bio. They are forcing you to only send people off-platform for only the MOST IMPORTANT PIECE OF CONTENT to you at a time. To offer something beyond that, the market has several options, all operating with a “freemium” model, free with limited features yet paying for a more robust version. There are a variety of options, such as Linktree, lnk.bio, and linkin.bio by Later. For musicians and podcasters, SmartURL might be an option worth looking into.
Start Marketing Your Business Online With These Three Easy Steps If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this bonus episode of the Hustleburg podcast, we compiled the audio from 5 Zoom video chats with small businesses here in Saint Petersburg about their creative ways to stay OPEN for business. If you've got something creative to share, send me an e-mail at brett@stpeteopenforbusiness.com
You can see these video chats on YouTube or by clicking their name below.
Gerianne Russell from Cross Keys Design Cross Keys Designs 4565 Plaza Way, St. Pete Beach, FL 3370610AM-4PM - We've Moved All Online
You can find Cross Keys Designs online, connect with Geri on Facebook, give her a e-mail her.
Pizza Box's Kelley Huff Pizza Box 923 Central Ave, Saint Petersburg, FL 33705 Tues-Sat 4PM-9PM - Take-Out & Delivery Only
You can order Pizza Box online, through BiteSquad, by Facebook, and engage on Instagram.
Krysten Strauser from The Tipsy Trotter Mobile Bar Co. The Tipsy Trotter Mobile Bar Co. Seminole, FL 33772 We've Moved All Online/Delivery
Reach out to order through their website, order by Pinterest, connect on Facebook, and engage on Instagram.
Banyan Bookkeeping Service’s Sara Evans Banyan Bookkeeping Services, LLC Virtual in St. Petersburg, FL 33713 9AM-5PM M-F, We've Moved All Online
Reach out through their website, by Facebook, find Sara on LinkedIn, or send her an e-mail.
Todd Williams with FastSigns of Largo Fastsigns of Largo 7713 Ulmerton Rd Largo, FL 33771 M-F 9AM-5PM (Lobby Closed) - Delivery/Curbside Pickup Only
Reach out through their website, by Facebook, or send an e-mail.
Start Marketing Your Business Online With These Three Easy Steps If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
“These people are going to be bringing business to me...” You've likely seen the 16-seat Dutch style bikes moving between bars as a rolling pub crawl in downtown St. Pete. In this episode of Hustleburg, Brett talks with Pedal Pub St. Pete's Eric Olson to learn about how the pedal-powered transport came to be a fixture downtown.
Eric and Brett discuss how he "fell into" the business, the process for having the bikes made, and how the tour between bars and pubs materialized in St. Pete.
Pedal on Over Bicycle pub crawling with Pedal Pub St. Pete:
Website Facebook Instagram Twitter entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Hear Your Question, Answered, on Hustleburg
If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this bonus episode of the Hustleburg podcast, we compiled the audio from 5 Zoom video chats with small businesses here in Saint Petersburg about their creative ways to stay OPEN for business.
You can see these video chats on YouTube.
Donnie and Jackie Minchillo from Joy of Cleaning Joy of Cleaning Florida 260 1st Avenue South, Suite 200, Saint Petersburg, FL 33701 Mon – Sat 8 am to 6 pm; late night available for commercial
You can find out more at their website, call them Facebook, or engage on Instagram.
Bayboro Brewing’s James Coleman Bayboro Brewing 2390 5th Ave S, Saint Petersburg, FL 33712 T & R To-Go Hours: 4PM-7PM, Sat: 2PM-6PM Sunday: 2PM-4PM – Take-Out Only
You can find out more at their website, call them Facebook, or engage on Instagram.
Rick Herbert from Ace High Printing Ace High Printing 3801 16th St N, Saint Petersburg, FL 33703 9AM-4PM – Essential/Business as Usual
You can find out more at his website, call Ace High Printing Rick, connect on Facebook, engage on Instagram, and keep up on Twitter.
Cycle Brewing’s Doug Dozark Cycle Brewing 534 Central Avenue St. Petersburg, FL 33701 12-7 Daily – Take-Out & Delivery Only
You can order online at the Cycle Brewing website, connect on Facebook, engage on Instagram, and keep up on Twitter.
Trent A Smith, Realtor You can find Trent online, connect with him on Facebook, engage on Instagram, find him on YouTube, or give him a FREE Getting Started Guide.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this Q&A episode of the Hustleburg podcast, Brett answers listener questions about Instagram in the first of two parts. This is the third episode of a platform-specific series on the Q&A episodes about the varying social media platforms. Episode 12 and Episode 14 made up a two-part series on Facebook, and in two weeks, Episode 18 will answer more of your questions about Instagram.
What are some tips for showcasing my business right now on Instagram? The most important thing to remember about Instagram is that it’s an amazing opportunity to share with your audience stories that are interesting about what you do through a visual medium. When it comes to how you should be using Instagram for your brand, sharing photos and videos of how something in your business works, people, and other things that make up your brand should be the focus. While Instagram offers multitudes of filters for your images and videos, you shouldn’t over-process or overuse these filters. I certainly suggest you use the most important hashtags to your content and your brand to help others find your content that they may appreciate, your commentary on posts shouldn’t just be hashtag this, hashtag that. A more important use for hashtags on Instagram is for YOU to find content and accounts relevant to you and your business. Like many posts that show up in your feed.
Is Instagram a lower priority than Facebook? I am a photographer, so should I start with Facebook or Instagram? As with many of my responses to questions posed here in the Q&A episodes, it depends. In 2020, the most important platform for you to have a presence is Facebook. As a photographer, I think that you should prioritize creating for a platform that best showcases what you do and the stories you tell with your business. Obviously, Instagram is a better place to create and share visual content like your photos. You offer something that is uniquely suited to an almost solely visual medium. Utilize that advantage to tell stories about what you do. Focus on telling the stories of the people you work with, and avoid being one-dimensional with your content.
What sort of content best highlights a business on Instagram? The same kind of engaging content that adds value to others on all social media platforms. Your Instagram game needs to be a mix of your 5 main topics... The ones we've discussed before when developing your content strategy. The content you should share to highlight your brand, regardless of the main feed or Instagram stories, are the visually interesting things about it.
Believe it or not, something that seems so mundane to you that you use every day will be found fascinating by someone else. The people you encounter at work, whether your team or your customers, are pretty fascinating themselves. Share successes. It isn’t about broadcasting what you want out there to your followers. Engage with their posts more than you post yourself.
Start Marketing Your Business Online With These Three Easy Steps If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this bonus episode of the Hustleburg podcast, we compiled the audio from 5 Zoom video chats with small businesses here in Saint Petersburg about their creative ways to stay OPEN for business.
You can see these video chats on YouTube.
Mark James from Bear Creek Custom Timber Bear Creek Custom Timber 6511 3rd Ave South, Saint Petersburg, FL 33707 OPEN 9-5 Monday thru Sunday – Delivery Only
You can also find his store online, on Facebook, and on Instagram.
Practically Pikasso's Lynn Webb Practically Pikasso 1912 4th St. N, Saint Petersburg, FL 33704 M-W 10-4; R-F 11-6 – Delivery Only
You can order your pottery to go from Practically Pikasso online, connect on Facebook, and engage on Instagram.
Anthony Carrera from Detail Specialist, LLC The Detail Specialist, LLC 8596 Seminole Blvd. Seminole, FL 33772 9AM-5PM M-F – Essential/Business as Usual
You can schedule your appointment by online, connect on Facebook, check out their work on Instagram.
The Pesky Pelican Brewpub's Dan Pemberton Pesky Pelican Brew Pub 923 72nd St N, Saint Petersburg, FL 33710 S-R 11AM-9PM & Fri-Sat 11AM-10:30PM – Take-Out & Delivery Only Also operating essential marketplace to sell meats & supplies that are hard to come by
You can find their menu on their website Order delivery on Uber Eats (currently no delivery fee) Facebook Engage on Instagram
Burg Fitness and Cycling Studios Burg Fitness & Personal Training 227 14th Street North, Saint Petersburg, FL 33705 By Appointment – We’ve Moved All Online
You can find out more at her website, Call Vicky Facebook, check out their workouts on Instagram, or keep up with Vicky on Twitter.
Start Marketing Your Business Online With These Three Easy Steps If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
“[Dogs] have to learn the motion first. Then, apply the word to it.” Do you have a new four-legged addition to your family? In this episode of Hustleburg, Brett sits down with Sit Means Sit – Saint Petersburg‘s Elena Elwart and her dog, Junior.
Junior is listening with you! Brett and Elena discuss different types of dog training, red flags when it comes to picking your trainer, and what to expect when you embark on a training program for your dog.
The SPCA Pet Walk mentioned in this episode is now a virtual event in response to COVID-19 and the health of participants, being held April 18th.
A full transcript of this interview generated by Otter.ai is available here: https://beyondyoursidehustle.com/sitmeanssit
Sit… Stay… Visit Sit Means Sit Start training with Elena here:
Website Facebook Instagram entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Hear Your Question, Answered, on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this Q&A episode of the Hustleburg podcast, Brett answers listener questions about Facebook in the second of two parts. This is the second episode of a platform-specific series on the Q&A episodes about the varying social media platforms. Episode 12 is the first part of this Facebook-specific Q&A series.
Should I be Using Facebook Stories, Live, or Watch Party? Why? There is absolutely a benefit to each of these features for the small business owner.
- Facebook Stories – Unlike Instagram, Facebook stories allow you to have all the same features, as well as swipe up capability without the need to pay for ad or be a large account. It’s also a great way to connect with younger users on the platform. The addition of stories to Facebook gives you a way of offering your community a glimpse “behind the scenes” of your life, business, or brand. It gives “insider access” to what you do, deepening the connection to your brand.
- Facebook Live – If you have a good reason to stream live video content, this is a wonderful tool to do so. I like that you can create an event and hype around your business or brand that gives your community instant connection and interaction with you. It helps to deepen their connection, acting like a souped-up version of Reddit AMAs with real-time interaction.
- Facebook Watch Party – I see the same value in offering the instant connection and interaction to your community that Facebook Live offers, in kind of the same way we used to call one another to watch a TV show or movie together, but separately.
What’s the Best Way to Grow My Facebook Likes? Should I Use Ads? The key is to add value to the ongoing conversation that is social media. Your page should have plenty of content before you publish and even invite your mom or spouse to like it. Create 10 or so posts before you launch, so that visitors will have something to look at when they visit. This gives them an opportunity to decide if they want to give you the “like.” Tactically, invite those on your friends list to like the page slowly, making sure you utilize the tools Facebook has available to you. I’ve found better results when inviting people both through a notification as well as a well-crafted message in messenger from your personal profile. Both of these invitations methods are only possible on the desktop version. I answered a similar question in greater detail on Episode 4 of Hustleburg, where I discussed getting greater reach organically.
When it comes to ads, I’m not a big fan of paying for “likes,” because they are generally superficial, and I’d prefer that they come for something of value that you’ve offered. Using targeted ads based on demographic and psychographic information to drive them to something you offer that will add value to them is a great way to grow your audience. They’re more engaged than someone who just likes your page in a “drive by”
Page Messaging is Mystifying Me. Is This an Important Metric for Customers? My answer about the importance of this public-facing metric is going to be different for different businesses. If you’re in a fast-paced environment and customers expect that you’ll respond quickly, this is something to make sure you prioritize with your page. For example, if you’re operating an auto repair shop and a potential customer wants to know if they can bring their car in today to have it repaired this afternoon, you’re going to want to make sure you can reply to that person nearly immediately, like fielding incoming phone calls. Facebook calculates this metric by measuring your response rate to private messages… ALL private messages to your page. They measure two things, the percentage of messages you respond to and the speed with which you reply. For the first, you’ll need to reply to 90% or more to have a “Very Responsive” label on your page. For the latter, you’ll need to respond in a very timely manner. An explanation of calculation for both is included in the episode.
Start Marketing Your Business Online With These Three Easy Steps If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
As we face an unfamiliar landscape of isolation, working from home, layoffs, and remote learning, the stress of these changes couple with the uncertainty of our future to induce a lot of anxiety. As you struggle with this anxiety and a litany of change, here is a conversation I had with my partner, Morgan Dean, that we hope will help you to create normalcy in the chaos of COVID-19.
A full transcript of this interview generated by Otter.ai is available here: https://beyondyoursidehustle.com/normal
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Hear Your Question, Answered, on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
"Get a Home Inspection… It’s Worth the Investment" To follow up the last interview episode, it seems fitting to hang out in the real estate realm as Brett sits down with SPS Home Inspections‘ Scott Surridge. No matter where you are in Tampa Bay, Scott can offer the peace of mind you need when purchasing your next home.
Brett and Scott discuss what most people don’t know about their own homes, the craziest thing he’s found in an inspection, and what’s so important about inspecting the home you’re about to purchase.
A full transcript of this interview generated by Otter.ai is available here: https://beyondyoursidehustle.com/spshi5805
Get Peace of Mind from SPS Home Inspections, LLC Connect with Scott here:
Facebook E-Mail entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Hear Your Question, Answered, on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this Q&A episode of the Hustleburg podcast, Brett answers listener questions about Facebook in the first of two parts. This is the beginning of a platform-specific series on the Q&A episodes about the varying social media platforms. Episode 14 will be the second part of the Facebook Q&A.
How Should I Maximize My Downtime During the COVID-19 Crisis to Brand My Business on Facebook?
During the self-isolation, restricted business operations, and a lack of sporting events, we likely find ourselves with newfound downtime. That downtime can be the catalyst necessary to lay the groundwork for your brand or business online. You can use this opportunity to create your Facebook page, engage with your existing community, and create content for it as well. Don't let the temptation to just binge Netflix stop your dream and use this time to your advantage.
My Feed Is Filled With Draining News. How Can I Fix It?
First, take a break. Unplug and regroup. Take a walk. Read for fun. When you're ready to fix things, follow and engage with people, pages, groups, and topics that aren't bringing you down. The algorithms show you what they think you want to see, so you have to re-engineer what it's showing you by changing how you use the platform. The good news is that you can change what you see by changing your behavior. The better news is that recent activity and changes have more influence than past activity, so get started now by focusing on what you want to see. You find what you seek, both online and in the world.
What Are the Benefits of Creating a Group in Support of my Facebook Page?
Your page is a communication tool for those outside your community. It’s your virtual storefront. It contains basic information about your business, like your hours, your location, or your special deals. It’s a great tool for people already looking for you. It’s social media’s version of your website with a touch of your personality.
Facebook Groups present you with a unique way to build deeper relationships with your community. It’s where you have in-depth discussions, interactions, and engagement. While your page is your opportunity to build many, shallow connections, your group gives you the chance to build ocean-deep connections with fewer people. Those are the people who are committed to your business. They are or become your raving fans.
How Can I Get More 5-Star Reviews on my Facebook Page?
Giving 5-star service is the best way to receive 5-star reviews. You can also offer on a receipt, signage in store, or a follow-up communication a small token of appreciation for all reviews. With these reviews, you should directly engage with your customers, while you have their attention, asking them for their feedback. Address any issues on the spot, and no matter what they share with you, ask them to share it online, and if your Facebook page is where you want to drive them, send them there. This also applies to Yelp or Google Reviews.
Start Marketing Your Business Online With These Three Easy Steps
If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.
Find out more about Beyond Your Side Hustle here:
Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg
If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this episode, Brett talks with eXp Realty‘s Trent A. Smith, a real estate agent here in St. Pete, helping you make sense of the real estate process.
Brett and Trent discuss his tips for buying a home, selling a home, and even a bit of real estate investing.
Buy or Sell Your Home With Trent Connect with Trent here:
Website Facebook Instagram YouTube
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Hear Your Question, Answered, on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Before we get started on this week’s episode, I’d like to thank the folks over at Radio St. Pete for their addition of Hustleburg to the lineup on Thursdays at 8 AM and noon, as well as the podcast archive.
Thank you for the opportunity to share with your listeners how we do business in the ‘Burg.
In this Q&A episode of the Hustleburg podcast, Brett Bittner answers listener questions about how to market your business beyond social media, favorite marketing methods, and which social media platforms you should use to market your business.
How Do I Get the Word Out About My Business Beyond Social Media?
Social media isn't for everyone, and some small businesses want to go beyond it to bring their business to the people they wish to serve. Brett responds to the above question with that in mind. The focus for someone not using social media or going beyond their social media networks should be to network. While most people think of networking as happy hours and business card swapping, there's far more to it than that. Each interaction with someone in your field, you should learn how you can create value for them and act on it within your network. "Connectors" are some of the best businesspeople, because they know who can help whom, how, and they work to connect the helpers.
What Is Your Favorite Marketing Method?
Being a digital marketing firm, Beyond Your Side Hustle uses and recommends using social media and content marketing to share what it is that we do. By being a content producer, whether on social media, podcasts, you get to impact people’s lives that you may never encounter in a positive way. By adding all of that value to your community, value will be added to your life in return.
Which Platforms Should I Be Using for My Business?
This is a topic broached in Episode 4 of Hustleburg, where Brett discussed the single-most-important platform (Facebook), due to its popularity and the expectation that you have a page, even if you don't have a website and alluded to what you should also consider. Keep in mind that current popularity and forever popularity aren't the same, and that all social media platforms "age up." Also, make sure that you use platforms that your likely customers do and that you can tell your story in a compelling way.
Start Marketing Your Business Online With These Three Easy Steps
If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.
Find out more about Beyond Your Side Hustle here:
Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg
If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
FUSE Therapy - Occupational Therapy In this episode, Brett talks with FUSE Therapy's Amanda Grozdanic, a licensed and registered occupational therapist, working in aquatic and outpatient therapy, primarily for children with disabilities. FUSE Therapy focuses on the direct needs of the child, emphasizing nature and recreational activities to address any and all limitations.
Brett and Amanda discuss who might need occupational therapy, how she can help with sensory processing for autistic children, and what about her approach sets her apart. Her focus on aquatic recreation in the community is also discussed.A hiking day to celebrate the launch of FUSE Therapy is scheduled, weather permitting, for March 14th.
Connect Your Child With FUSE Therapy
Find out more about FUSE Therapy:
Website Facebook Instagram
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Hear Your Question, Answered, on Hustleburg
If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this Q&A episode of the Hustleburg podcast, our host Brett Bittner primarily answers questions about the viability of an idea, business and marketing strategy, and how much content is “too much.”
How Do You Know If/When A Business Idea is Viable? In response to this question, Brett shares his thoughts on how you know when something moves beyond just an idea into a viable business. As with most bootstrappers, going beyond your side hustle means easing yourself and what you create into the market while still having the stability and comfort of your day job. The most important thing to know about viability is the reaction of your community about what you’re creating, and to find that out you must create. Just do it. It’s not just an athletic shoe slogan.
Where Do You Start When Creating a Strategy? When creating a larger-scale business, a business plan can offer many insights as the entrepreneur critically evaluates the idea, product, or service. For many side hustlers, a strategy map will suffice to get past the idea stage and into the market. From a marketing perspective, strategy is determined through identifying the struggle your ideal client faces and working backward to determine the best way to tell stories to show how you and what you do will help them to tackle that struggle.
How Much Is Too Much Content? The short answer is that there is no such thing. With a diversity of platforms and channels, you will never overwhelm your community with content, because they don’t (and won’t) see everything that you put online. Not even your mom will get tired of seeing the content you create, because she won’t even follow you everywhere, and even if she did, the algorithms won’t show her absolutely everything. Read more about how there’s no such thing as too much content here. Finally, Brett touches on how it’s possible to create so much using a strategy like this from Gary Vaynerchuk through repurposing and sharing similar content through a variety of channels and using different contexts that are relevant to each platform.
Start Marketing Your Business Online With These Three Easy Steps If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.
Find out more about Beyond Your Side Hustle here: Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
"Weekends are for fun, not for tires." In this episode, Brett meets with Peter Jaeger of Tread Connection - Tampa, a mobile tire and wheel service, serving Saint Petersburg. In addition to installing tires and wheels at your home, office, or anywhere in between, they also provide mobile flat repair, wheel balancing, and nitrogen fill services for your car's tires and wheels.
Brett and Peter discuss how operating a franchise is a bit different than building from scratch and how much things are the same. They discuss challenges in marketing a small business, even with a national brand name behind you, and their upcoming appearance at the 33rd Annual Mustang and Ford Roundup on March 14, 2020.
Grip Tread Connection
Find out more about Tread Connection - Tampa:
Website Facebook Instagram
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Get Your Questions Answered on Hustleburg
If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this mini-episode of the Hustleburg podcast, our host Brett Bittner switched seats and served as a guest on HALO Social Meetup Podcast. The full conversation is available here, but this mini-episode is a pretty good summary of the hour-long conversation in about 10 minutes.
Mission, Passion, and "Why" In the first segment, he talks about how knowing your mission and your passion for it will yield better results in your organization. This gives you a glimpse at why he's obsessive about someone’s “why.”
No Such Thing as Work-Life Balance Next, he discusses how’s there no such thing as work-life balance, because we all have different priorities around what makes us happy. He also offers a bit of advice to young adults about where to start looking when it comes to their career, but the advice is applicable to any of us.
Define Your Voice, Outline Your Story Now, we’re going deeper into work-life balance, defining ourselves and what success means to each entrepreneur and using your “why” to define your voice and the story of your business.
Find Your Tribe with Social Media Often, social media as a whole is demonized, but he reminds us how social media connects us more than it isolates us, and how we can use it to find our tribe.
Change the Culture In this segment, he talks about how social media, like money, is a magnifier of who we are already, necessitating a change in culture, rather than vilifying a tool or other object without introspection.
Build the Tallest Building In this final segment, he further discusses changing the culture, happiness, and how we can have the tallest building in town.
If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.
Find out more about Beyond Your Side Hustle here:
Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this Q&A episode of the Hustleburg podcast, our host Brett Bittner primarily answers questions about branding, both in the business and personal sense.
Branding He shares the best way to brand yourself as a student, before you even reach the workforce, especially among professions that require advanced degrees, like attorneys and doctors. These tips carry over to your personal brand beyond your education as well.
Are you concerned about changing your logo? As your business grows, the need to grow with it and change with the times may require revisiting branding items, such as your logo. Brett shares why your logo, unless you're a billion-dollar business that relies on being seen in a crowded field, isn't as important as the feelings that people have about your organization.
Staying the Course The most important aspect of how long you stick with a course of marketing efforts is whether it's your strategy or a particular initiative. Brett breaks down how long you should stick with what you're doing in both cases.
Extroverts vs. Introverts While a BIG extrovert, Brett discusses how introverts can start and grow their business and get to the point where they are able to hire an extrovert to do all the "extroverted activities" of a business.
If you’re just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.
Find out more about Beyond Your Side Hustle here:
Website Hustleburg Listener Community Facebook Instagram Brett’s LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In this episode, Brett sits down with Robynne Swanson of Red Hot Tiki, a spicy gourmet market in Gulfport, just south of Saint Petersburg. With over 1500 spicy products, such as hot sauces, pepper extracts, pickled products, jams, jellies, jerky, and spicy snacks, there is surely something to attract your spicy side.
Brett and Robynne discuss her journey from the corporate world to becoming a solopreneur, running the tiki filled to the brim with hot sauce. Selling in the retail space in 2020, and how she's moving to add a direct to consumer web component to her business. They also talk about the shop's Scorpion Shot Challenge, an activity for those ready to tackle some of the hottest peppers on earth.
Red Hot Tiki’s Links Find out more about Red Hot Tiki:
WebsiteFacebook Instagram Twitter
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Want to be on Hustleburg? If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Answering Your Marketing Questions In this Q&A episode of the Hustleburg podcast, our host Brett Bittner discusses where to start creating content for your business online. He talks about how to determine the most important platforms for you, the starting point when creating the content for those platforms, and where you should be posting in 2020. He also details how to listen to your audience, add value in that community, and how to present your solution to it. Finally, in response to a question from an upcoming guest, he shares how you can build your organic follows on any social media platform around your business.
If you're just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.
Find out more about Beyond Your Side Hustle here:
Website Hustleburg Listener Community Facebook Instagram Brett's LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Be a Guest on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Photography Lessons In this episode of the Hustleburg podcast, Brett Bittner meets with Kara Wright, photographer and owner of Kara Wright Photography. Kara Wright Photography focuses her lens on weddings, engagement shoot, and real estate photography in Saint Petersburg and Tampa, Florida.
Brett and Kara discuss her photography business in its infancy after a move from the DC area, her favorite shoots, and how exciting it is to find the perfect angle for every shoot.
Connect With Kara Wright Photography Find out more about Kara Wright Photography:
Website Facebook Instagram The Knot
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Get On Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
In the first Q&A episode of the Hustleburg podcast, our host Brett Bittner discusses how he came to start Beyond Your Side Hustle, five books for any budding entrepreneur, five podcasts every small businessperson should be listening to, how to balance your 9-5 and your side hustle while you're building, and what types of documentaries will help you building your business.
If you're just getting started marketing your business online, Beyond Your Side Hustle offers a FREE Getting Started Guide.
Find out more about Beyond Your Side Hustle here:
Website Hustleburg Listener Community Facebook Instagram Brett's LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
Lake Law Firm, P.A. on Hustleburg In the first episode of the Hustleburg podcast, our host Brett Bittner meets with Sheila Lake, attorney at law and owner of Lake Law Firm, P.A. Lake Law Firm focuses on property law, civil litigation, and business formation, practicing in Florida and the Middle District Court of Florida.
Brett and Sheila discuss her journey from bartender to earning her J.D. and starting her practice in Saint Petersburg, what it's like having a law firm while also being a mom and grandmother, and her involvement in the community. They also discuss her involvement with I Support Youth, an organization teaching young people how to be educated, strong, and successful.
Find Out More Find out more about Lake Law Firm, P. A.:
Website Facebook LinkedIn
If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode.
Get on Hustleburg If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.
If you’re like me, you want to know about your community… you want to know about the people, what they do, and how they add value to your neighborhood. Sure, you can read the paper, connect on social media, or ask for recommendations, but that doesn’t always really acquaint you. Specifically, I’m curious about small businesses here in Saint Petersburg, and if you are too, I’ve got the podcast for you. It’s called Hustleburg.
What is Hustleburg? Hustleburg is an interview-style show, inquiring with some of St. Pete’s small business owners, probing them about how they got to where they are, how they built their business, and how they’re serving our community.
If you are interested in the triumphs, the struggles, and the effort that goes into running a business? These local small businessmen and women will take you inside their business, looking at what they do each and every day.
If you got to know your local barber, shop owner, restauranteur, interior designer, or attorney, would you be more apt to “shop local,” supporting their business? Listen in to hear from those businesses and more on Hustleburg, a podcast about doing business in the ‘Burg.
Get on Hustleburg Do you have a question about your small business? Or perhaps about how you can market your side hustle to get you out of your 9-5 and doing what you really love? Send us your question by visiting beyondyoursidehustle.com/podcastquestion, and listen for us to answer it in an upcoming episode.
Coming in January 2020, Hustleburg will be available on Apple Podcasts, Spotify, our favorite, Castbox, or whatever you use to listen to your favorite podcasts.
Music in this preview by my friend, Rhymer Educator. You can listen to his latest album, as well as his most recent single, No Fear on Spotify, Tidal, iTunes, or wherever you listen to great music.
Thanks so much for listening, and we look forward to telling you how we do business in the ‘Burg.