Playbook for Amazon Podcast

https://youtu.be/8ZL53O44pfE?si=DqF5S_iI55x6JSd2

How to Choose Winning Products for Amazon SellersKey Factors to Consider When Selecting Your Next Amazon Product

In the competitive world of Amazon selling, choosing the right product can make or break your success. This guide outlines essential factors to consider when selecting your next Amazon product:

Market Demand: Look for products where the top seller generates at least $100,000 per month, and the 10th-ranked seller makes $30,000 monthly.
Competition: Aim for niches where the 10th-ranked product has fewer than 500 reviews, indicating room for new entrants.
Differentiation: Find at least one way to make your product stand out from competitors.
Price Point: Target products in the $9.99 to $150 range for optimal profitability.
Repeat Purchase Potential: Consider products that customers will buy regularly.
Size and Weight: Smaller, lighter products often have better profit margins due to lower shipping costs and Amazon Fees.
Brand Vision: Ensure your product aligns with your overall brand strategy and appeals to your target customer avatar.
Product Line Potential: Plan for at least five complementary products to build a robust catalog.

By following these guidelines and using tools like Jungle Scout or Helium10, you can increase your chances of launching a successful product on Amazon.

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Maximize Your Amazon Posts for Better VisibilityNew Boosting Feature Offers Exciting Opportunities for Sellers

Amazon Posts, the platform’s social media-like feature, has recently introduced a game-changing option: post boosting. This new capability allows sellers to amplify their reach and engagement, similar to promoted posts on other social media platforms. By leveraging boosted posts, brands can significantly increase their visibility on Amazon, potentially driving more traffic to their listings and storefront.

To make the most of this feature, it’s crucial to understand what makes a post eligible for boosting. Amazon has set specific criteria that posts must meet:

Community Guidelines: Ensure your content adheres to Amazon’s community standards, avoiding prohibited language, hate speech or violence.
Image Quality: Use high-resolution images (minimum 1000×1000 pixels, maximum 10,000 pixels on the longest side) to allow customers to zoom in and see details.
File Formats: Stick to JPEG (preferred), TIF, PNG, or GIF formats, with a maximum file size of 10 MB.
Video Specifications: For video posts, maintain a minimum resolution of 540×960 pixels (1080×1920 recommended), with a length between 6 and 45 seconds.

When creating content for your Amazon Posts, consider these strategies:

Showcase new product launches
Use lifestyle images demonstrating your product in use
Create seasonal content to stay relevant
Highlight product features with close-up shots
Draw inspiration from successful competitors in your category

By following these guidelines and implementing creative strategies, you can create compelling posts that are not only eligible for boosting but also resonate with your target audience. Remember, the key to success with Amazon Posts is to provide value to your customers while showcasing your products in an engaging and authentic way.

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Understanding Intellectual Property Protection on Amazon:Insights from Thorncrest’s Keith Harmon###### In a recent episode of the Amazon Playbook Podcast, hosted by Brad Enright of TurnKey Product Management, Keith Harmon from Thorncrest provided invaluable insights into intellectual property (IP) protection for Amazon sellers. Here’s a concise recap of the conversation, highlighting key points and actionable steps for sellers to safeguard their brands.Why IP Protection MattersKeith emphasized the critical importance of protecting intellectual property on Amazon. Unauthorized sellers and counterfeit products can severely impact a brand’s sales and reputation. Setting up robust IP protections is not just a legal necessity but a strategic business move to ensure long-term success.Key Steps for Amazon Sellers1. Trademark Registration: Registering a trademark is a fundamental step. It allows sellers to enroll in Amazon’s Brand Registry, providing tools to protect their brand against unauthorized sellers.

2. Consider Copyrights and Patents: While copyrights can be costly and complex, they offer another layer of protection. Patents are essential for unique inventions and products. Consulting with an attorney can help determine if these are necessary for your business.3. Monitor Unauthorized Sellers: High-ticket items are particularly vulnerable to unauthorized sellers. Regularly monitor your listings and take swift action against any infringements.

Handling InfringementsWhen encountering IP violations, Keith advises sellers to:1. Submit Complaints via Brand Registry: Utilize the tools provided by Amazon to report and remove unauthorized listings. 2. Delegate When Necessary: If the issue is persistent and time-consuming, consider hiring professionals like Thorncrest to manage and enforce your IP rights.

International ConsiderationsEnforcing IP rights internationally can be complex due to varying laws. Brands selling globally should consider international trademarks and monitor specific marketplaces notorious for counterfeits. Setting up selective distribution agreements can help control where and how products are sold.

Proactive MeasuresProactive IP management can prevent issues before they escalate. Regularly updating agreements with distributors, monitoring third-party marketplaces, and maintaining transparent pricing strategies are crucial. Engaging with legal services to oversee these aspects can save significant costs in the long run.

Keith Harmon’s insights underscore the importance of comprehensive IP protection for Amazon sellers. By taking proactive steps and utilizing available tools, brands can safeguard their products and maintain their market position. For detailed guidance and assistance, Thorncrest offers specialized services to help sellers navigate these challenges effectively.

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Maximizing Sales with Amazon Subscribe and Save CouponsIncrease Customer Retention and Boost Sales with Targeted Promotions

Amazon’s Subscribe and Save program offers a fantastic opportunity for sellers to increase customer retention and boost sales through regular, automatic orders. By enrolling your products in this program, customers can receive their favorite items at a discount, delivered at regular intervals. This convenience, combined with cost savings, makes it an attractive option for many buyers.To set up Subscribe and Save coupons, you first need to ensure your products are eligible for the program. Once enrolled, you can offer discounts on the first order to entice new subscribers. Typically, sellers can choose from three base discount options: 0%, 5%, or 10%, with an additional one-time discount for new subscribers. This strategy not only encourages initial subscriptions but also fosters long-term loyalty.

The benefits of Subscribe and Save coupons extend beyond customer retention. These coupons enhance your product’s visibility on Amazon, appearing prominently on product pages and in search results. Successful campaigns have shown that these coupons can significantly boost sales and customer engagement. To maximize the effectiveness of your coupons, it’s crucial to find the right balance between attractive discounts and profitability. Continuously monitor performance and be ready to adjust your strategy based on customer feedback and sales data.

In conclusion, utilizing Amazon’s Subscribe and Save coupons can be a game-changer for your business. By implementing this strategy, you can increase customer loyalty, enhance visibility, and ultimately drive sales growth. Start leveraging this tool today to unlock its full potential

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AI Secrets for Amazon Success: Unlocking Competitive InsightsElevate Your E-commerce Game with AI AnalysisDive into Data Discoveries for Competitive SuccessIn the February 2024 roundtable, the spotlight was on harnessing AI for competitor analysis, particularly tailored for Amazon. Attendees delved into the utilization of AI platforms such as ChatGPT, Bard, and Clod to extract insights on various fronts like category exploration, scrutinizing sales copy, interpreting reviews, and deriving insights from product images. Leveraging AI’s capabilities, businesses can efficiently gather data to inform their Amazon strategies, saving time and obtaining invaluable competitive intelligence.

Participants gained insights into how AI can facilitate the dissection of competitors’ sales copy to pinpoint crucial benefits, keywords, and trends, empowering them to refine their product listings for better appeal. Furthermore, AI-powered analysis of customer reviews offers a wealth of information on prevalent concerns, strengths, and weaknesses of rival products, assisting businesses in enhancing their offerings to align more closely with customer preferences. Additionally, AI tools like Bard provide valuable insights from competitors’ product images, serving as inspiration for creating visually captivating and informative content.

Throughout the discussion, emphasis was placed on furnishing adequate context to AI prompts to ensure precise and insightful outputs. By seamlessly integrating AI into their Amazon strategies, enterprises can gain a competitive edge by making informed, data-driven decisions and staying ahead in the dynamic e-commerce landscape.

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Unlock the Full Potential of Your Amazon Storefront: Best PracticesEffective Strategies to Boost Visibility and Sales on AmazonThe Amazon storefront is a crucial tool for brand registry, offering businesses a dedicated space to showcase their brand and product catalog. Acting as a mini-website within Amazon, it provides extensive customization options and is accessible via seller listings, PPC ad placements, and external links. Setting up an Amazon storefront involves logging into Seller Central, navigating to the “Stores” section, and adding brand information, product images, videos, and infographics, including shoppable images for an engaging shopping experience.

The benefits of the Amazon storefront include enhanced brand exposure through PPC advertising, brand consistency, and customer engagement via Amazon Posts. It also allows businesses to drive external traffic to their storefront, increasing conversions. Best practices for designing a storefront include competitor analysis, organizing tabs and categories for easy navigation, and creating high-quality content that highlights product benefits.

Tracking and optimizing the storefront using Amazon’s insights is essential, allowing businesses to monitor visitors, views, sales, and top-performing pages, and to perform split tests and seasonal updates. A well-optimized Amazon storefront is vital for brand growth, necessitating continuous monitoring and updating to align with evolving customer preferences.

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Winning Promo Hacks for an Epic Amazon Prime DayUtilizing Coupons, Promo Codes, and Tiered Promotions Amazon Prime Day offers several promotional avenues to boost your sales, and understanding each can make a significant difference. Prime Exclusive Discounts are highly effective, but you can also leverage coupons, promotional codes, and tiered promotions. Coupons will be available for scheduling once Amazon announces the Prime Day dates. It’s advisable to match at least a 20% discount to stay competitive. Promotional codes and tiered promotions, such as “buy two, get 10% off,” can complement your discounts and drive higher order values. Combining these promotions strategically can enhance your overall sales performance. Additionally, brand-tailored promo codes target specific audiences, such as abandoned cart shoppers or new customers, offering a personalized touch that can boost conversions. Preparing these promotional tools ahead of time and ensuring they align with your pricing strategy will position you well for a successful Prime Day

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Mastering Product Selection: Profitable Products on AmazonInsights, Tips, and Strategies to Help You Stand Out and Succeed on Amazon###### In this session, we’ll explore the nuances of choosing a winning product on Amazon. Whether you’re already exploring the platform or honing in on your options, let these 11 rules guide you in selecting a product set for triumph.

Rule #1: The #1 seller on Amazon is selling at least $100,000/month minimum
This indicates a strong demand for the product and signifies potential opportunities for you to make an impact.

Rule #2: The Number Ten Seller’s Performance
Similarly, the number ten seller on Amazon should be selling at least thirty thousand dollars per month for your specific category. This shows that there is enough demand in the specific category that even the tenth seller has strong monthly sales.

Rule #3: The #10 seller on Amazon has less than 500 reviews
Its standing is a result of a consistent commitment to delivering exceptional value and ensuring customer satisfaction.

Rule #4: You can find at least 1 way to make your version of the product unique and significantly better than 99% of your competitors (longer battery life, durability, user-friendliness, etc..)
Differentiation is the key. Your product should offer a unique and superior feature compared to 90-99% of your competitors. It could be a distinct design, improved functionality, or enhanced quality.

Rule #5: The Price Point is at least $9.99 – $150
This range allows for flexibility in promotions, advertising, and maintaining healthy profit margins.

Rule #6: Repeat Purchase Product capability
Consider products that have repeat purchase potential. Items like coffee, supplements, and vitamins can encourage customers to become repeat buyers, contributing to long-term revenue growth.

Rule #7: You can clearly define and imagine who your ideal customer avatar is that would be proud to share your brand’s products on social media or at a party for example
Clearly define your ideal customer avatar. Understand their needs, preferences, and pain points. Your product should resonate with them, making them proud to share it with others.

Rule #8: Smaller and Lighter (ping pong balls) is better than big and heavy (like a ping pong table) because of cheaper storage and shipping costs.
When choosing a product, prioritize smaller and lighter options. Amazon fees can be significant, and reducing size and weight helps optimize profitability.

Rule #9: You can think of at least 5 other products that compliment this product and would serve the same customer and fit under your brand.
Choose a product that can be complemented by at least five other related items. By offering a range of products that cater to the same customer base, you can increase the lifetime value of each customer.

Rule #10: Avoid Low-Price Commodities
Steer clear of low-price commodities like paperclips or easily sourced items with narrow profit margins. Aim for products with at least 50% profit margins to ensure a sustainable business model.

Rule #11: Low legal liability or infringement issues (patents/trademarks)Lastly, ensure your product selection has minimal legal liability, including issues related to patents and trademarks. Avoid products with potential infringement complications.

Selecting the right product is crucial for the success of any business. By following these rules, you can increase your chances of choosing a profitable and sustainable product. Remember to focus on customer demand, product complementarity, and legal considerations, while avoiding low-price commodities. With thorough research and strategic decision-making, you can find a product that will not only attract customers but also bring in long-term profits. Keep these rules in mind as you continue your journey towards building a successful business.

Remember, these rules serve as guidelines rather than strict mandates. Adjust them based on your specific situation and industry. Leverage tools like Jungle Scout, Helium 10, or AI programs to aid your research process.

Building brand recognition, understanding your target audience, and creating a cohesive product lineup are additional steps to ensure long-term success.

Take your time, and always stay informed about market trends. With a well-executed product selection strategy, you’re on your way to achieving success on Amazon.

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Why Is Amazon Seller Support So Frustrating? Selling on Amazon has some challenges, especially when dealing with seller support. Long wait times, inconsistent or unhelpful answers, and policies that restrict your ability to edit listings can leave sellers frustrated and losing sales. To help sellers optimize their time and focus on growing their business, we spoke with Arvin Teano, Chief Delivery Officer at Seller Candy, on the Amazon Playbook podcast. Seller Candy offers dedicated account managers to handle seller support issues so sellers don’t have to. Key Takeaways: – Be sure to thoroughly troubleshoot issues yourself before contacting seller support. Follow all the steps they recommend. This shows you’ve done your diligence when you do need to get the issue resolved.– The top problems Seller Candy helps resolve are restricted listings, buy box issues, updating listings and brand registry, inventory discrepancies, and reimbursements.– Seller Candy managers have experience working for Amazon seller support. They know workarounds and can get issues properly escalated and resolved.– Using Seller Candy frees up sellers’ time to focus on critical business priorities rather than spend a lot of time communicating with seller support.– Seller Candy handles issues for both Seller Central and Vendor Central accounts. They can be given access to all or part of the seller’s account based on the seller’s comfort levels. – Flat files are key to managing listings but can damage your account if misused. 90% of Seller Candy’s work involves expertise in properly using flat files. No seller wants to waste time battling seller support. Check out SellerCandy.com to see if their team of Amazon experts can help resolve your seller support headaches.

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Learn how to use Brand Tailored Promotions to target specific audiences, boost sales, and increase customer loyalty.Brand Tailored Promotions is a powerful tool that allows you to create targeted discounts for specific audiences. It’s a hidden gem in the Amazon seller central, but it’s not well-known by many sellers.Here’s the secret: Brand Tailored Promotions can help you skyrocket your Amazon sales.By using Brand Tailored Promotions, you can:* Re-engage at-risk customers and win them back. * Convert brand card abandoners into paying customers. * Reward brand followers for their loyalty. * Keep high-spend customers coming back for more. * Attract potential new customers and introduce them to your brand. * Nurture promising customers and turn them into loyal customers. * Encourage recent customers to repurchase your product. * Reward repeat customers for their continued support. * Show your appreciation to top-tier customers and keep them coming back.

Here are some dates to keep in mind when using Brand Tailored Promotions: October 24th – November 24th: Only run coupon clippings during this time, as other promotional types can affect Black Friday promotions. * November 25th (Cyber Monday) – December 15th: Target brand card abandoners and potential new customers. * December 16th – December 23rd:* Target high spend customers, top tier repeat customers, and brand followers.

Here are some tips for using Brand Tailored Promotions effectively:* Target the right audiences with the right discounts. For example, you may want to offer a higher discount to at-risk customers than to repeat customers. * Create personalized messaging for each audience. This will help to make your promotions more relevant and appealing to your customers. * Track the results of your promotions. This will help you to see which audiences and promotions are most effective.

Overall, Brand Tailored Promotions is a powerful tool that can help you to boost your sales on Amazon. By using it effectively, you can engage and convert customers at every stage of the buyer journey.

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5 Proven Ways to Get More Amazon Product Reviews###### Product reviews make or break products on Amazon. Just glance at a listing with 50+ ratings averaging 4.5 stars, and you’ll be hooked. A listing with zero reviews? Not so tempting. As an Amazon seller, getting reviews is crucial for driving conversions and establishing credibility. But where do you start when your product is still unknown?

In this podcast, Amazon expert Mary goes over some proven tactics for collecting more reviews in a compliant way. Use these strategies to give your product the social proof it needs to succeed on Amazon.

Key Takeaways:

- Use Amazon Vine when launching new products. This program lets you enroll products to receive up to 30 free reviews from vetted Amazon reviewers. It costs $200 per parent SKU but can give you a major boost out the gate.
- After the Vine reviews come in, tap your friends and family network (in a careful way). Have them organically purchase and leave honest reviews. Space these out over time and avoid reviewers who share your IP address.
- Send review requests to customers. Amazon allows this directly from the orders page. Use browser extensions like Jungle Scout to streamline the process. Wait at least 2-3 weeks so customers have time to try the product.
- Check the review dashboard for any 1-3 star reviews and reach out to dissatisfied customers. Offer assistance or refunds, but never ask for reviews to be changed or deleted.
- Create a review funnel using marketing inserts. Drive traffic to a landing page that rewards customers and nudges them to leave Amazon reviews before redirecting to your product page. This builds your email list too.

Getting reviews requires patience and persistence, but it’s essential for every Amazon seller early on. Use these proven strategies to kickstart your product’s credibility and social proof. Don’t take shortcuts that violate Amazon’s terms of service. Maintain a long-term, customer-focused mindset with reviews.

What’s worked for building up your Amazon product reviews? Have you tried any of these strategies?

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Get the exclusive scoop on the biggest Amazon seller updates for August 2023! From program changes to holiday deadlines, this post has everything you need to know.

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Explore the world of funding options for Amazon sellers and discover how Kick Further's unique marketplace can help businesses access capital using inventory as the vehicle. From Amazon's collaboration with Goldman Sachs to traditional bank loans, uncover the advantages and considerations of each funding source.

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Learn how to capitalize on post-Prime Day momentum, request reviews, optimize your review funnel, run promotions, and engage customers. Get ready for Q4 with exclusive insights and strategies for Black Friday, Cyber Monday, and Prime Fall Event.

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This comprehensive guide will walk you through Amazon's essential tools and strategies for successful selling. From leveraging brand registry tools to responding to customer reviews, brand analytics, and targeted engagements, this resource will help you optimize your brand's performance on Amazon and stay ahead of the competition.

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Amazon recently introduced Subscribe & Save coupons, a new feature that offers discounts on eligible products. Subscribe & Save coupons can be used on a variety of products, including household items, personal care products, and even groceries. They can also be used on products that are already on sale, making them a great way to save even more money on the products you buy.

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Mastering Prime Day 2023: Unlocking Winning Strategies for SellersUnlock the Secrets to Boosting Sales, Optimizing Campaigns, and Dominating Prime Day with Expert GuidanceGet ahead of the competition and maximize your sales during Prime Day by implementing winning strategies discussed in the April 2023 roundtable. Optimize your listings, update images and pricing, and run effective PPC campaigns. Explore off-Amazon marketing tactics like engaging social media graphics and impactful email blasts. Take advantage of top promotional strategies such as prime exclusive discounts, coupon clippings, promo codes, and lightning deals. Leverage various on and off-Amazon tactics, including Amazon posts, Amazon Live, social media posts, email blasts, and collaborations with influencers. Increase your PPC budgets, adjust bids, and maintain visibility throughout Prime Day. Don’t miss the opportunity to effectively leverage the Prime Day audience. Prepare with confidence and make the most of this highly anticipated sales event.

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Amazon Suspension Specialist Leo Vaisburg Shares Essential Tips for Avoiding Legal Issues on the PlatformLearn how to stay compliant with Amazon’s policies, provide excellent customer service, and establish a reputable brand with insights from Leo, an expert in preventing Amazon suspensions.Leo, a specialist in Amazon suspensions, advises sellers to carefully review Amazon’s policies before listing their products to avoid suspension and legal issues. As drop-shipping services and other passive income schemes are prohibited on Amazon, it is essential for sellers to conduct due diligence before starting any business models that may conflict with Amazon’s policies. Additionally, it is important for sellers to have a good understanding of the platform’s expectations to avoid logistical issues related to order fulfillment that can lead to performance issues and suspension.

He emphasizes the significance of providing excellent customer service and addressing buyer concerns promptly to avoid negative reviews and agency claims that could impact a seller’s performance. To establish a reputable brand, sellers should focus on providing quality post-purchase customer and tech support, particularly if they sell tech products. Furthermore, Leo mentions Amazon’s arbitration process, which serves as a faster and more exclusive dispute resolution mechanism between Amazon and sellers.

To succeed as an Amazon seller, it is crucial to be familiar with Amazon’s policies and take responsibility for understanding and adhering to them. By avoiding dubious practices, offering exceptional customer service, and building a trustworthy brand, sellers can expand their business on Amazon.

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Maximizing Sales on Amazon:How PR Can Help Businesses Launch Products and Drive PromotionsPR can serve as a valuable tool for Amazon businesses looking to launch new products and drive sales through promotions. By carefully timing press releases and securing media coverage, PR can generate excitement and increase the visibility of new products, creating a sense of urgency that can help drive sales.

Optimizing product listings is an important part of PR for Amazon businesses. PR can assist in improving the language and visuals used in product listings to make them more compelling and effective in converting shoppers into buyers. Additionally, PR can assist with keyword research and optimization to enhance search rankings.

When partnering with a PR agency, it’s crucial to establish clear objectives and expectations for the campaign, such as identifying the target audience, messaging, and desired outcomes. It’s also important to establish a timeline and budget for the campaign and to communicate regularly with the agency to ensure the campaign stays on track.

Another benefit of successful PR campaigns for Amazon sellers is improved search engine rankings through generating high-quality backlinks from reputable media outlets. This benefit of PR can have a lasting impact on the business by driving more organic traffic to their listings.

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Maintaining Consistent Pricing, Content, and Controlling Third-Party Access Key to Success in the Current Retail LandscapeJohan, an expert in retail, suggests several strategies for physical stores to coexist with Amazon. One of the critical strategies is maintaining consistent pricing across all channels to avoid damaging the brand’s reputation. Retailers must also ensure their content, such as product descriptions, images, and reviews, is up to date and appealing to potential customers. Controlling access to the catalog by limiting the number of third-party sellers is also important to avoid pricing conflicts and maintain the brand’s reputation. To maintain a positive rating on Amazon, retailers should respond professionally to negative reviews and address customer issues promptly.

When expanding their business, retailers should consider selling directly to Amazon via 1p or 3p and evaluate the benefits of using Fulfillment by Amazon (FBA) versus Fulfillment by Merchant (FBM). Johan emphasizes that Amazon is an extension of a retail brand and should be treated as such. Entrepreneurs must carefully consider whether to start their business on Amazon or in a physical retail store, depending on the product category and their goals.

Retailers have adapted to the changing times by offering convenient shopping options like buy-online-pick-up-in-store or curbside pickup. To succeed in the future, entrepreneurs should consider both retail and online platforms and offer customers multiple buying options. This can lend legitimacy to the brand and give entrepreneurs negotiating leverage with retailers. Overall, Johan’s expert strategies can help physical stores coexist with Amazon and thrive in the current retail landscape.

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For the Prime Fall Event we would recommend the following promotions: - Lightning Deals and 7 Day Deals - Should have been submitted a month ago, need to monitor what date and time you are given - Coupon Clippings - Should have been submitted last week - Prime Exclusive Discounts - Can we be submitted two weeks prior to the event

Additional Exposure: - Customer Engagements - Amazon Posts - Amazon Storefront Deals Tab - A/B Experiments

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Additional Exposure: - Customer Engagements - Amazon Posts - Amazon Storefront Deals Tab - A/B Experiments

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Amazon Post: What you need to know! In this week's episode, Krista Rinehart, one of Turnkey's Client Managers, will guide you on the basic hacks to growing brand awareness and sales through Amazon posts.

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In this week’s episode, Marissa, VP of Marketing at The FBA Broker leads a roundtable chat with Geoff Matthews and Julie Siragusa from The FBA Brokers' Deal Team and Jeff Lieber, Founder of Turnkey Management. During this conversation, they discuss the state of the market and how consumer behavior has been affected, as well as which buyers are still acquiring. We end with the MASSIVE opportunities for eCommerce business owners scaling a brand in this economy and trust me, you don't want to miss this one!

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Trying to figure out how to do product research? When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s a product/market fit.

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New Brand Analytics search dashboards are now available! There are two new Brand Analytics search dashboards, Search Catalog Performance and Search Query Performance. These two new dashboards give you new views into your customers’ shopping funnels and the top queries relevant to your brand.

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Supply Chain Issues are on the rise for those selling physical products. This can lead to tons of issues including being sold out on Amazon for long periods of time.

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Amazon Prime Day is the retailer’s biggest traffic event of the summer, essentially Christmas in July. If you’re looking for inspiration on how to make the most of Prime Day 2022, check out our April Roundtable!

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First Sneak Peek into Prime Day 2022

First piece of information on Prime Day 2022 so far, all shipments must be checked in by June 20th
- - In our experience it can take almost a month for Prime Day inventory to get checked in since everyone is sending it in - Our recommendation would be sending inventory in by May 20th to ensure your inventory arrives on time
Promotion Information
- - So far, the only thing we know is some accounts will start to see lightning deals and 7 day deals open up for them - If eligible you should start to see these in the deals tab now until April 29th - Based on our experience we always suggest book the deal now and figure it out as Prime Day approaches, you are not locked into these deals - With prices changing daily and the supply chain up in the air start to examine your margins and see what you are able to do promotion wise for Prime Day
Other Items to Consider
- Get listings optimized NOW, an A/B test through Amazon Experiments takes 4 weeks to 10 weeks depending on your choosing use this time wisely
- Get graphics for Amazon Store, Email Blasts, and Social Media created a head of time
- Line up marketing opportunities like influencers and internal efforts now

https://youtu.be/_q8K1pQv3BA

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In this episode with Eva Hart of Jungle Scout, let’s talk more about the ins and outs of Amazon reviews and ratings and what are the latest ecommerce tools from Jungle Scout that you can use to your advantage.

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Branding is not just important for celebrities or big corporations. Small businesses also need to understand how to brand themselves. But where do entrepreneurs and small business owners go for tips on branding if they’ve never thought about it before?

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Even with a smooth, successful year under your business’ belt, the transition between one year and the next can be a roadblock to continuing your momentum of success.

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Are you ready for the Amazon Q4 rush? Don’t miss out on the lucrative holiday season by waiting until the last minute. Take the time to do it now. Fortunately, we’ve got some great tips to help you get started!

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Todays episode is with Joe Valley of The Quite Light Podcast. In this episode, he will share his business expertise, as well as some pointers on what to avoid when you're selling your business!

The Entrepreneur's Playbook: More than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business

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What’s New On Amazon October 2021? To create more room for your products as we approach the holiday season, we’ve made changes to automated inventory removal. Automated removal of aged inventory can help you save on long-term storage fees and improve your Inventory Performance Index score. It also frees up space in our fulfillment centers for more of your popular inventory.

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Playbook for Amazon Podcast Episode 64 - The latest news, tips, and updates on Amazon in September 2021

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Today we get to listen in as John Lee Dumas of EO Fire interviews Jeff on his tips for crushing it on Amazon and getting to selling 8-figures! Jeff was honored to be on JLD's podcast a few months ago, and we wanted to share with you Jeff's powerful insights, because it's some of his best work in the podcast-world yet! Thanks JLD for having us on the show, and for letting us air it to our audience at Playbook for Amazon!

Show Notes:

https://www.eofire.com/podcast/jefflieber/

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Are you someone that wants to get into the Amazon game, but funding is an issue, you want to listen in on Jeff's conversation with some of the guys from AccrueMe. They have a unique model and if you need cash in your business, they have some interesting alternatives.

Show Notes:

https://www.accrueme.com/

Free calculator: www.accrueme.com to see if you qualify for the capital and for how much!

Any questions? Email: rob@accrueme.com or don@accrueme.com

Connect then with DonaldHenig at LinkedIn.

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Playbook for Amazon Podcast Episode 60 - The latest news, tips, and updates on Amazon in February 2021

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Playbook for Amazon Podcast Episode 60 - The latest news, tips, and updates on Amazon in February 2021

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Today our guest is the legendary, John Lee Dumas. Host of the EO Fire podcast and wearer of many entrepreneurial hats, JLD has become a household mentor to entrepreneurs everywhere. Today we're talking about his background, his path and tips for uncommon success, his podcast and work schedule, and his brand new book available for pre-order.

Minute Markers: 1:50- Background on JLD 5:09- How to manage profitable revenue streams 6:24- How to develop content if your services are not your content 9:30- What is JLD’s actual workload 13:00- How does JLD keep up his energy on long days? 14:30- JLD shares about his new book 17:00- One step common entrepreneurs miss out on 19:52- How to Pre-Order the book (and get the bonuses!) 21:55- How JLD got content to grow www.eofire.com/book www.uncommonsuccessbook.com Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It's super fun and helpful! To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.

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Today we're getting you up to speed with what's new on Amazon in January 2021. Don't miss it!

Minute Markers: 1:26- Amazon removed customer review response option 2:35- Inventory threshold changes 3:55- Storage limits for new sellers 4:45- Improving IPI score 6:20- Bulk upload images 7:00- Pricing limitations from Amazon For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It’s super fun and helpful! To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk We’d love to have you join us on YouTube for even more helpful Amazon tips and strategies

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Today we’re airing the audio from a webinar Jeff did with Feedback Whiz back at the end of 2020. He and Henson Wu will share all about their best tips for scaling your Amazon business, increasing profitability, and they’ll answer questions live on the call. This should give you the boost you need to take 2021 by storm! Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It’s super fun and helpful! To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk We’d love to have you join us on YouTube for even more helpful Amazon tips and strategies. The post Episode 57: How to Scale and Grow Profitability on Amazon with Feedback Whiz’s Henson Wu appeared first on TurnKey Product Management - Podcast.

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2020 has been an epic year, for more reasons that one. While online sellers have faced a myriad of new challenges with the worldwide pandemic, we have also helped our clients to strengthen and pivot their businesses to become stronger than ever. Has this year been clarifying for you? We hope so. Today, our team is sharing some of our biggest client wins from 2020. And if you are feeling like you wish we were talking about you, be sure to book a call with a member of our client success team and we’ll let you know how we can help you make 2021 your biggest year yet on Amazon! Happy New Year! Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It’s super fun and helpful! To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk We’d love to have you join us on YouTube for even more helpful Amazon tips and strategies. The post Episode 56: TurnKey’s Biggest Client Wins of 2020 appeared first on TurnKey Product Management - Podcast.

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With every online platform, there is an algorithm at play which dictates as user's experience. With Amazon it is no different. They recently made important changes to their newly named A10 algorithm which could have a big impact on your traffic and sales. What are those changes? Tune in today as Jenna breaks it all down! Minute Markers: 1:55- What hasn’t changed with the algorithm 3:12- Conversion rate info 4:35- Organic ranking 5:15- Off Amazon traffic is becoming a heavier hitter 6:15- Fear with using off amazon traffic 6:40- Advertising tactics 8:15- Google ads 9:00- Concern about getting data from off Amazon marketing 10:15- Storefront source tags 11:20- Specific promotional codes 12:30- Make sure to build external assets and presence Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It's super fun and helpful! To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.

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With every online platform, there is an algorithm at play which dictates as user’s experience. With Amazon it is no different. They recently made important changes to their newly named A10 algorithm which could have a big impact on your traffic and sales. What are those changes? Tune in today as Jenna breaks it all down! Minute Markers: 1:55- What hasn’t changed with the algorithm 3:12- Conversion rate info 4:35- Organic ranking 5:15- Off Amazon traffic is becoming a heavier hitter 6:15- Fear with using off amazon traffic 6:40- Advertising tactics 8:15- Google ads 9:00- Concern about getting data from off Amazon marketing 10:15- Storefront source tags 11:20- Specific promotional codes 12:30- Make sure to build external assets and presence Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It’s super fun and helpful! To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk We’d love to have you join us on YouTube for even more helpful Amazon tips and strategies. The post Episode 55: 10 Minutes to Learn about Amazon A10 Algorithm Changes appeared first on TurnKey Product Management - Podcast.

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https://youtu.be/gvqcpUNqhwM Episode 54: Q4 Amazon PPC Advertising Must-Dos Today, we are helping you to totally crush it with your ads in Q4. Q4 advertising differs from the rest of the year, and if you're paying attention, you can really see a big impact on your sales.

You'll also get to hear from our Ad Manager Neelie, who is passionate about helping our clients in Q4. We really stress DSP usage, and if you aren't doing that already, let's chat about DSP ads can help bolster your sales: www.turnkeyproductmanagement.com/talk.

Minute Markers:

1:05- Meet our Ad Mgr Neelie

2:12- Biggest piece of advice for Q4

3:17- How is Q4 different in terms of ads?

4:55- Video ads

6:30- How is bidding different in Q4

7:49- How can people use past data to inform advertising decisions

9:20- How DSP is great for Q4

12:00- Listener question about DSP vs display ads

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year.

We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more.

We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

Have you joined our Facebook Group? It’s super fun and helpful!

To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk

We’d love to have you join us on YouTube for even more helpful Amazon tips and strategies

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Today, we are helping you to totally crush it with your ads in Q4. Q4 advertising differs from the rest of the year, and if you’re paying attention, you can really see a big impact on your sales. You’ll also get to hear from our Ad Manager Neelie, who is passionate about helping our clients in Q4. We really stress DSP usage, and if you aren’t doing that already, let’s chat about DSP ads can help bolster your sales: www.turnkeyproductmanagement.com/talk. Minute Markers: 1:05- Meet our Ad Mgr Neelie 2:12- Biggest piece of advice for Q4 3:17- How is Q4 different in terms of ads? 4:55- Video ads 6:30- How is bidding different in Q4 7:49- How can people use past data to inform advertising decisions 9:20- How DSP is great for Q4 12:00- Listener question about DSP vs display ads Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It’s super fun and helpful! To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk We’d love to have you join us on YouTube for even more helpful Amazon tips and strategies. The post Episode 54: Q4 Amazon PPC Advertising Must-Dos appeared first on TurnKey Product Management - Podcast.

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Today we are talking all about videos that convert on Amazon. We are a huge difference in the conversion numbers between sellers that use video and those who do not. But what videos work best for converting a customer to buy? Our guest Rob Burns from Video Telepathy is here to tell you all about how his video production company helps Amazon sellers create professional videos, and where the common missteps are. Minute Markers: 1:57- Rob Burn’s and Video Telepathy background 3:54- Multi-purpose videos 7:25- What types of videos are working on Amazon right now 10:32- What are some tips for Amazon ads 13:40- What clients are seeing in terms of conversions when adding video 15:00- Dos and don’ts in creating Amazon videos 16:40- Spokesperson approach 20:00- How much should you invest in videos? Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It’s super fun and helpful! To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk We’d love to have you join us on YouTube for even more helpful Amazon tips and strategies. The post Episode 53: Amazon Videos that Convert with Rob Burns appeared first on TurnKey Product Management - Podcast.

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Is your brand ready for the holidays? This is bound to the biggest year of online sales ever and today Jenna and Amanda are discussing how you can prep to totally crush it during the holidays.

Minute Markers: 1:50- Why the holiday season should be a focus for you 2:53- How to take advantage of new prime shoppers 3:30- Cutoff information and setting up coupon clippings after Sept 18 5:00- New inventory limits 6:20- FBM backup 7:27- Seller Fulfilled Prime as a backup 9:25- Make sure listing is optimized and ready 10:10- Utilize external marketing 11:15- Worried about losing traffic to Amazon? Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It's super fun and helpful! To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.

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Today we are chatting about a common problem sellers face when they have seasonal products. Just because a majority of your sales come during a specific timeframe, it doesn't mean the rest of the year needs to be a wash. Jeff is giving you some great ideas of how to utilize the full year as a business owner.

Minute Markers: 1:00- What if you’re in a seasonal product scenario? 1:40- In season time for your product… 3:00- Study the data on your sales 4:10- Look for opportunities in the off season 5:40- Create your own promotions 6:12- Go international to capitalize on opposite seasons 7:15- Can you expand your product catalogue to make some products not seasonal? Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It's super fun and helpful! To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.

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Episode 50: Use Amazon Customer Returns To Your Advantage How can customer returns actually be used to your advantage? Tune in today to find out!

Minute Markers:

:50- How to find customer return info

2:30- Look at the info to address customer complaints

3:30- When should you pull inventory?

3:57- How address bad customer experiences and returns?

5:00- Listen to customer pain points

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year.

We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

Have you joined our Facebook Group? It’s super fun and helpful!

To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk

We’d love to have you join us on YouTube for even more helpful Amazon tips and strategies

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What do you need to know going into Q4? Jenna is here to give you all the latest updates!

Minute Markers: 1:45-Rumors about Amazon moving prime day again? 2:10- What to do if Prime day gets moved again? 3:55- Changes to Amazon IPI 4:00- Product limit changes 5:15- Do you have asana or reminders set up to check updates in your account? 5:30- Good NEWS! Amazon is bringing back the free removal promotion Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It's super fun and helpful! To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.

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On today's episode, we're covering the topic on everyone's mind... is Prime day moving again?????

Minute Markers: :50- Coupon clipping recommendations 3:27- coupe clipping rules 4:04- Prime exclusive discount rules 4:35- Price trailing to qualify 5:20- Lead up coupons and Prime day coupon logistics 6:20- Make sure to plan your inventory through the rest of Q4 Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It's super fun and helpful! To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.

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Today Jenna is sharing about a new Brand Registry feature that allows sellers to virtually bundle their products. This is incredible because you don't have to physically bundle them yourself and create a whole new UPC code. Amazon does the logistical work. What you will need to do is create a new listing for the bundle, but we'll share why it is worth the effort to virtually bundle your products.

Minute Markers: 1:15- Challenges with bundling products 1:57- Amazon’s new Virtual Product Bundles tool 2:28- Requirements to bundle 3:25- Pricing Rule 4:10- How does Amazon bundle the products? 5:30- How do you know what to bundle? 6:55- Why TurnKey recommends bundling Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It's super fun and helpful! To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.

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Hijackers and Counterfeiters are a BIG issue for sellers. Jenna and Amanda are sharing TurnKey's best tips for combatting these issues and how to be proactive in the face of losing the buybox.

Minute Markers: 1:10- The problem with counterfeiters and listing hijackers 2:31- TurnKey’s approach to hijackers 4:15- What role does brand registry play in helping in this area? 5:15- What is the report a violation tool? 6:23- Be proactive about minimizing risk of hijackers and counterfeiters 8:15- A Tip for wholesale sellers Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It's super fun and helpful! To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.

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Today, Jeff is talking about optimizing your listing for mobile. Many sellers who make their listings on a standard computer don't consider looking at how the listing appears on mobile. And given that a majority of Amazon sales are coming from phone purchases, this is a huge missed opportunity. Take a listen to what you should be looking for on mobile.

Minute Markers: :43- Why pay attention to mobile 2:12- How do the images look on mobile? 3:08- Where does the title get cut off? 4:30- Check A+ content 4:50- What bullet points are displayed? 6:20- Consider other opportunities for optimization (video, review strategies, etc…) 6:50- We can help you look more cohesively at your listing: www.turnkeyproductmanagement.com/talk Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It's super fun and helpful! To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.

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**To get and stay on top of the latest Amazon updates and to view and interact during our What's New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

Are you regularly optimizing and keeping up with your A+ content?

A+ content (formerly Enhanced Brand Content) is an incredibly powerful tool from Amazon for a few reasons.

On the mobile app, your A+ is featured before your bullet points making it important to make strong impressions It allows you to show your product’s features and benefits in a strong creative way and reflect your brand messaging In addition to that, it allows you to add additional backend terms behind each image

Because this tool is so powerful, it is super important that you are keeping up with the latest and greatest when it comes to A+ content.

A few new features to be aware of for A+ content:

A+ content now enables you to bulk upload changes to A+ content to up to 500,00 ASINS A+ content now also allows you to copy drafts over to other countries eliminating the need to start over for different marketplaces

To get and stay on top of the latest Amazon updates and to view and interact during our What's New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here

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Today we're chatting about Amazon PPC? PPC is the #1 struggle we hear from sellers, as they feel like they don't know what they are doing and they are wasting money in the process. Jenna is chatting with TurnKey's Amazon PPC expert, Nolan Rakow, all about what's new with PPC, how to test out new features, and his recommendations for keeping up with new trends and changes.

Minute Markers: 1:30-Why do you need to stay on top of Amazon PPC? 2:34- How often does Amazon PPC change it’s features? 3:20- How to use Google Alerts 5:06- What to do when you see a new feature has been released? 6:15- What does it look like to test a new feature? 7:40- How long to test a new feature? 9:55- Do different ads work better for different products 11:00- Does the quality of the asset influence the conversion rate? 12:20- Custom Images 15:30- PPC Trends and where things are heading Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource Have you joined our Facebook Group? It's super fun and helpful! To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.

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Today Jenna is talking with Amazon mogul Danny Carlson. Danny is a pro seller himself and also helps others to optimize their listings on Amazon. He also shares about his near death experience that drastically changed his life plans. They cover how to endure the pandemic, A+ Content, and Amazon Storefront. Check it out!

Minute Markers: 1:30- Danny’s near death experience 3:15- What Danny is doing now on Amazon 5:42- What does Danny see is working for sellers during the Pandemic 7:45- Multi-channel fulfillment 11::00- Brand registry 11:45- Triple Optimized Amazon listing 12:00- Key info optimization 13:35- Image recommendations 16:00- Tips for knowing your customers 19:08- Backend search terms 20:56- A+ Content Experiments 20:50- Storefront 22:35- Amazon sponsored brand ads 23:50- Strategies for using storefronts 25:25- What videos work on Amazon? 27:40- Danny’s take on the direction of Amazon 30:30- Where can you find Danny? Podcast- Actualize Freedom Jeff’s episode coming out soon www.kenjiroi.com https://www.facebook.com/iamdannycarlson Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/call

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In today's episode, Jenna is covering everything you need to know about autoresponders and updates Amazon has made with in their autoresponder policies. Do you have an autoresponder in place on Amazon? If you do, make sure you are following the rules!

Minute Markers: :45- Changes in Autoresponder TOS 1:00- What are autoresponders 1:40- What happens if you break the guidelines? 2:11- No external links 2:53- Don’t include Amazon page links either 3:41- No promotions 4:25- No logos containing links 5:05- Can’t ask for reviews 6:05- Don’t use the work IMPORTANT in subject line (6:05- 6:28) 6:35- Don’t ask for a review Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/call

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Most every Amazon seller uses Jungle Scout, and today Jeff is chatting with Jungle Scout founder, Greg Mercer. They discuss Greg's unique background that led him to Amazon, how the idea of Jungle Scout came to be, sales info for how Amazon is faring during the pandemic, and overall tips and insights for thriving in 2020.

Minute Markers: 2:00- Greg’s background 4:45- Is Greg still selling on Amazon 5:45- When did Greg make the leap from corporate life to Amazon 6:50- What can brands be doing right now during the pandemic 9:45- How are sales looking on Amazon right now? 11:15- How are brands handling using Amazon as a new sales channel 12:28- Ideas of expanding product catalogue 13:52- Where is Jungle Scout going? 15:55- How to does Jungle Scout keep up? 17:26- Greg’s nonprofit work (Doctor’s without Borders, Pencils of Promise) 18:45- Common bond with Jeff and Greg (SHINGLES!) 20:20- How to grow on Amazon in 2020 23:05- How he’s approached building his team 25:02- What would he say was the secret to his success Show Notes: Jungle Scout Blog YouTube Channel JungleScout.com https://www.facebook.com/amazonjunglescout/ https://www.instagram.com/junglescout_/ Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/apply

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Have you been struggling to keep up with all the updates during the COVID 19 pandemic?

As business owners it has been an incredibly overwhelming time making it challenging to keep up with the updates that have such an impact on your business. Here are a few key updates that we wanted to cover with you:

Coupon clippings make a comeback! Amazon is officially allowing sellers to set up coupon clippings again. USPS has temporarily suspended international mail service to certain destinations. Before seller ship out their order’s they should check here for an update from USPS regarding the destinations suspension. Amazon is waiving their May 15th long term storage fees. Sellers can still continue to create removal orders but their will be delays.

As things start to settle into a new normal on Amazon there have never been more seller opportunities than right now. Join us this afternoon on our Facebook group at 11:30 am PST to chat about these updates and what they mean for your Amazon business.

Our team is doing our best to keep you up to date with all of these updates coming in, and you can check out the latest updates and strategies by visiting turnkeyproductmanagement.com/corona.

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Today we are hearing from Jenna about what's been going on with Amazon in the past month. Crazy times for sellers around the globe, but we are here to help!

Minute Markers:

0:24 - 1:29 - New Repeat Buyer Analytics on Amazon

1:29 - 2:02 - What To Do With This New Information

2:03 - 3:03 - Amazon Storefront (Expressing Your Brand’s Personality)

3:03 - 3:57 - New Amazon Storefront Feature (Shoppable Images)

4:00 - 4:57 - Coronavirus

4:57 - 5:40 - Business Opportunities (Expanding Catalogs)

5:41 - 6:30 - Channel Expansion (Moving to Other Platforms)

6:31 - 7:09 - Marketing With a Cause Initiative (Donating to Causes)

7:10 - 7:49 - Outro/Turnkey Contact Info

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This week, Jeff is interviewing Amazon legend Carlos Alvarez. Carlos has been selling for 14 years himself, and now coaches sellers as well as leads the largest meetup group in the world. He's full of wisdom when it comes to helping his clients through Covid-19, using Amazon Live, hiring, and more. You're going to want to take notes on this one!

Minute Markers: 3:45- Short Version on Carlos’ background (14 year Amazon seller!) 6:28- His take on the Covid-19 climate on Amazon 8:00- Actions he’s helping his clients take to help ride out this time 9:20- Amazon Live video and Amazon Post program (what performs the best) 12:03- How Carlos advises use of Private Label brands 20:20- Rabbit Hold Method- check out YouTube video (Amazon Product Rabbit Hole Method) https://www.youtube.com/watch?v=gaF35L7X45k 22:52- What is Amazon Merch 27:40- Strategies for ranking higher on Amazon 29:38- Build a list quickly 31:32- Carlos Meetup groups 34:05- How big is Carlos’ team (Great book called “Virtual Freedom” by his mentor) 36:40- Where should you start with hiring? 39:10- Final words of advice Show Notes: Call/text Carlos at 305-902-1283 Check out his website: https://wizardsofamazon.com/ Or connect with him on Instagram or Facebook Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/apply

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In the midst of all these crazy times, Amazon came out with a big announcement that will be affecting all sellers soon!

They have decided to officially move the Amazon PPC platform to the Amazon Advertising console. For those of you that have not used the Amazon Advertising console, it is very similar to Seller Central’s platform with just minor tweaks!

As Amazon makes this adjustment, your campaigns, stores, and all advertising related reporting will move to the console and out of Seller Central.

To access your PPC ads, you will continue to use the same login information and will even be able to access the new console through Seller Central. According to Amazon, the navigation between the two platforms will be simple and you will be able to access both from one or the other.

Amazon decided to make this adjustment to give sellers easier navigation and new notification and support features.

According to Amazon, sellers will start to see this migration in the coming months! This is great news for Amazon sellers because it shows Amazon is listening to feedback and will hopefully be able to provide additional support for PPC.

Our team is doing our best to keep you up to date with all of these updates coming in, and you can check out the latest updates and strategies by visiting turnkeyproductmanagement.com/corona.

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Today, Max Kerwick from Brand Builder Podcast is here chatting with me about the Coronavirus impact on Sellers, our best tips for building your brand during a pandemic, and more. This is for anyone stressed about surviving this crazy time. If you do it right, it can actually be a wake up call for your business and you can end up stronger than ever.

Minute Markers: 4:35- What’s going on with the shipping delays for Amazon 6:30- Why you need to take FAST ACTION and repositioning your messaging 8:15- Why it’s an exciting time to be a small company? 9:25- Can you launch new products that would benefit your customers during this time? 10:29- How we advise sellers to work through shipping restrictions Check out TurnKey’s list of vetted and recommended Fulfillment Centers- www.TurnKeyProductManagement.com/resource/ 14:15- Questions to ask when looking for a third party fulfillment center 17:18- What if your product is not as relevant to the needs of the world right now? 21:15- What is the role of brands during the Pandemic? 22:05- Max’s client reactions to this unprecedented time 27:05- Recommendations for people looking to set themselves up for success online and on Amazon 29:15- What will buying behavior look like? 32:33- Opportunity for Creativity as a business owner 34:16- Should you customize copy for the time of the Pandemic? 35:20- How can you think outside the box to reach your community and customers? Reach out to Max: max@brandbuilderstrategy.com Check out our constantly updated Coronavirus Survival Guide: www.turnkeyproductmanagement.com/corona Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/apply

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In today's Episode, Jeff is chatting with successful Amazon seller Andrew Erickson. Not only is Andrew killing it as a seller, but he was able to travel the world while doing it. He is also the host of the Zon Con Podcast. Today we are talking about his unique origin story, his best advice for surviving the Coronavirus as an Amazon Seller, and tips for traveling the world and SAVE money on taxes! We know Covid-19 is top of mind for everyone right now, so tune into minute 20:00 for Andrew's take on how he would advise other sellers to come out this weird time well!

Minute Markers: 3:09- Andrew’s origin story and how he started on Etsy 8:20- Andrew’s take on the Coronavirus’ effect on Amazon sellers 11:00- Five tips for handling the Coronavirus (In terms of the economy as a whole) ***ACTION STEPS FOR SELLERS: 20:00 22:00- Can you still make an FBA inventory restock? Do it now! 23:40- check out TurnKey’s Free Coronavirus (COVID-19) AMAZON SURVIVAL GUIDE: https://turnkeyproductmanagement.com/corona 24:32- How to maintain integrity during this pandemic as a seller 26:10- How Andrew has been traveling for a year! 28:35- If you have earned income while traveling for 330 days, you don’ have to pay income tax on the first $250k 33:30- Traction Method from the book series “What the Heck is EOS?”, “Traction”, and “Rocketfuel” 37:45- Andrew’s Easy SOP on how to hire your first second and third VAs (Shareable Google Doc) 43:10- How to keep from feeling lonely as an entrepreneur 44:35- Importance of networking, meetups, and masterminds (Leader of Titan Network titaninvite.com) Podcast- Zon Con Podcast FB- Andrew Erickson Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/apply

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Today, Ezra Firestone is back chatting with Jeff all about his tips for building a strong team, what he thinks is next for e-commerce, and more. We can't get enough of Ezra's wisdom and we're so grateful for all the resources he's created for e-commerce entrepreneurs and marketers. If you like what you hear, please give this show a shoutout on social media!

Minute Markers:

2:17- What we covered on the last episode

3:50- How does Ezra manage EVERYTHING he has going on?

5:55- We highly recommend Ezra's Smart Project Management Training and why is it important to invest in well trained team members

10:08- What to sustainably outsource and what to keep in-house

14:25- The main pitfall with hiring

15:40- How do you build an audience and own your customers off of Amazon? Check out his Shopify Academy

20:10- How to use video ads more effectively on Amazon

22:30- Trends coming down the pipeline (SMS revelation)

25:06- Tips for hiring and attracting the right people

31:10- What helped transition from product sales to marketing strategy

34:00- How do you set goals for your team

37:00- Where to find Ezra: Smartmarketer.com or Instagram.com/EzraFirestone Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/apply

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What's new on Amazon this month? Have you tried out Super URL's and are you aware of Helium10's Gems to help you? We are loving Dynamic bidding with PPC for our clients. We've also had great results with Amazon's IP accelerator, helping our clients get their trademarks approved and our newest client using Vine reviews has received 10 reviews from the program in a week! We're getting you up to speed on what you need to know on Amazon! Minute Markers: 1:05- Amazon IP accelerator 3:05- Amazon Vine 5:25- Helium10 Gem’s: Super URL 8:05- Super URL options 9:05- Dynamic bidding for PPC 11:55- Requesting a Review 13:40- Jungle Scout extension adds request a review function 15:55- Autoresponders 21:07- In summary Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/apply

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Today we are lucky enough to sit down with FBA Business Broker, Coran Woodmass. He is a successful business broker with lots of tips on how to prepare to sell your business and how to get max value! He's a wealth of knowledge and it's a fantastic conversation.

Minute Markers 4:40- Coran’s professional background 8:35- Advice for getting started on Amazon (acquiring a business) 10:00- Ideas for leverage when competing to buy a business 11:35- Strategic vs. Non-Strategic buyers 13:06- What kind of multiples are you looking at when you go to sell an FBA business? 15:04: When is a business ready to sell? 17:15- Brand building vs product launching 20:35- Do buyers usually want someone to stay on to manage the Amazon business? 22:00- How important is selling on multiple channels? 26:20- When should people start prepping to sell if that’s their goal? 28:00- What is Coran’s FBA Business Scorecard? (www.FBAscorecard.com) 29:35- What’s the different options you can choose when selling a business? 33:25- What’s one action step you can take to prepare to sell (Podcast)- Truth About Exits Contact: www.thefbabroker.com, sales@thefbabroker.com to email any questions Quote: “We don’t put list prices on businesses. We let the market dictate what people are willing to spend.” -Coran Woodmass Audio- 15:03- 16:02 Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/apply

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Ever wonder what it's like to get coaching from an Amazon expert? Our live coaching call with Amazon seller Paul Fertitta will give you a behind the scenes look at the type of coaching we offer at TurnKey. Coaching is completely customized based on the client's needs, questions, and struggles, and while we covered certain topics in our live call with Courtney Lee (Episode 26), we cover different topics with Paul. You'll hear about: counterfeiters, growth strategies for when your sales have declined, the importance of strategic keyword placement, A+ Content, working with influencers, and more!

Minute Markers: Check out episode 26 with Courtney Lee if you enjoyed this Coaching Call YouTube link to view our live screen share looking at Paul’s listing 3:35- Paul’s background 4:30- How to address the issue of time management 6:20- Current picture of Amazon status and current struggles 9:03- Shipping recommendation 10:00- Jenna’s tips for optimization on Paul’s listing (checkout YouTube to see what they are looking at) 12:20- Questions about keywords in the Title 15:45- Think about the listing from a customer’s perspective 19:00- Image tips 23:00- A+ Content 27:00- Brand Dashboard 31:10- What about launching multiple products at the same time? 32:50- Outlet deals 36:00- How to jumpstart more sales 40:00- The importance of leveraging external assets 41:40- New release of external ad tracker 45:30- Influencers 51:30- Keyword research tips Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/apply

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Today our guest is a big name in the Amazon space. Scott Voelker is not only an incredible Amazon seller, but he is also a fantastic mentor to others in the space. His podcast, The Amazing Seller, offers Amazon sellers invaluable support and insights and today we are picking his brain about his background and his best tips for YOU!

Minute Markers: 2:19- Background on Scott 5:06- How did you transition from your photography business into Amazon? 6:55- How his prior business experience helped him be successful in Amazon 8:20- What advice does he have for new sellers getting into Amazon? 12:17- How do you build a BRAND and generate traffic? 21:20- How consistency is everything! 24:20- His favorite current growth strategy right now 28:53- Tip for anyone using links to guide customers 30:10- How does he know where to focus his attention with so much going on? 34:00- How has he learned to step out of the day to day operations? Show Notes: Takeactioneffect.com- His book on how to be an action taker! Check out Scott's Podcast and YouTube Channel If you want to work with Scott, head over to his website. Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/apply

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We are so excited to bring you a new series on the Playbook for Amazon Podcast. On the last Wednesday of the month, we'll be sharing "What's new on Amazon?" with Client Management Director Jenna Lieber. She's going to share all the most critical new information you need to know to succeed on Amazon. It's a fast paced, educational episode, so make sure you have a pen and paper handy. You don't want to miss this! And if you want this in email form, be sure to sign up for our What's New Wednesday newsletter.

Minute Markers: 1:13- Join our What’s new on Amazon newsletter and FB 1:45- What’s new with the Brand Dashboard 3:05- What happens if you sign up for the Intellectual Property program through Amazon? 3:32- Why do you need a Trademark and the benefits on Amazon 4:50- New things available on the Brand Dashboard 6:55- What if you’ve launched a product in the last 60-days? 7:52- What’s new with Customer Reviews and Autoresponders?(Check out 2020 Communication Guidelines) 11:00- Request a Review Button 12:00- Amazon Vine 15:09- Improving listings for 2020, using Splitly 17:30- Split test A+ Experiments (already available within Seller Central) 19:54- Promotions 22:!8- FBA Global Export Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/apply

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Our guest is Will Ford, founder of Launchboom, the most successful company there is for running successful crowdfunding campaigns. Today he shares with us his background in business, how he got into the crowdfunding space, and his advice for those wanting to successfully run a campaign. He holds nothing back and if you are ever in a place where you want to know more about how to do crowdfunding the right way, we cannot recommend Launchboom enough!

Minute Markers: 2:15- Will’s background before Launchboom 3:45- How Will used influencer marketing with his first company 5:40- How Will got into crowdfunding 7:30- How does Launchboom look different today, 5 years later? 9:40- Jeff’s Kickstarter experience 13:15- What products are not a good fit for crowdfunding 16:50- When should established brands use crowdfunding 18:55- Why his original business model had a major flaw 20:13- Kickstarter vs. Indiegogo 23:!5- How does Launchboom ensure successful outcomes? 26:25- Top mistakes people make with crowdfunding campaigns 28:50- How do you start generating buzz for a pre-launch? 34:20- Tips for then moving onto Amazon 37:05- How Launchboom then helps sellers post-campaign 39:25- Best tip for deciding if crowdfunding is a good fit for your product www.kickstarter.com, www.indiegogo.com, www.launchboom.com Interested in launching a crowdfunding campaigns? Go to www.launchboom.com and go to the Apply button to talk out the logistics Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/apply

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Today's guest is Kevin Sanderson, from Maximizing E-Commerce. Specifically we are covering how he started selling internationally and what made that a successful venture for him. If you're interested in expanding your Amazon sales internationally, this episode is for you! What should your revenue thresholds be? Which countries should you start with? Kevin's recommendations are all in there. Enjoy!

Minute Markers: 1:58- Kevin Sanderson’s business background 4:30- Early Amazon days- Customer reviews and More 6:50- Initial thoughts about expanding internationally 8:40- Has any of his previous hospitality experience impacted how he handles customer service on Amazon? 11:05- Jeff awkwardly quotes “The Hangover” 12:55- What was a game changer that helped you to believe in the trajectory of your business? 13:30- Advice from another massive seller 14:50- What is the potential for sellers selling internationally? 15:50- When does it make sense to expand internationally? 17:25- Why Canada is a good first step 18:10- How to build an audience in a foreign country 18:54- Do US reviews transfer? 21:40- Less competition 22:53- How to handle translations in different markets 25:40- International Launch strategies 27:47- Keyword research and running PPC effectively 31:07- Is there a minimum amount you should be selling in the US before going internationally? 32:10- Main recommendations for achieving internationally success 34:40- Check out the Maximizing E-Commerce Podcast and YouTube Channel Check out maximizingecommerce.com/playbook for an International selling checklist Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/apply

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In today's episode, TurnKey founder Jeff Lieber is discussing how he sets goals at the beginning of a new year. He talks about what works well for his goal setting and what hasn't worked as well that he's learned from. We wish everyone a very happy and prosperous New Year.

Minute Markers: 1:30- The act of writing down goals 4:30- Writing plans for achieving goals 5:10- Share goals with your whole team 6:20- Delegating aspects of a goal to cultivate teamwork 7:55- Keep on track with meeting goals by setting sub-task deadlines 9:20- Strategies for growing revenue (annual and quarterly) 9:53- Amazon PPC goals 11:45- TurnKey’s newest Accelerator course 12:25- Setting personal goals Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/apply

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In today's episode, Jeff is answering some of the most recent questions on how to choose products to sell on Amazon, and how to compare against big brands.

Check out this awesome free download on how to choose what products to sell on Amazon!

Minute Markers: 1:25: How do I pick new products to sell on Amazon? 3:20- How to pick your first product EVER 7:00- How can you sell on multiple platforms without stealing sales from yourself with bigger fees? 12:19- How to be a small brand and compete against larger brands? 16:00- How to hire an expert when cash flow is low Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full-service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings, and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow

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Today’s guest is Courtney Lee, founder of the Prymal Coffee Creamer. Courtney is an extraordinary entrepreneur and her brand story is incredible. While she has an awesome product, she’s just getting on Amazon and she sought out Jeff at a Backroom event because she knew she needed some expert guidance.

So today, Jeff and Jenna Lieber are hopping on a live coaching call with Courtney, to tear apart her listing and give her some insights to ensure she’s starting out on Amazon the RIGHT WAY! Because we are actually going through her listing, you’d really benefit from watching a video of our coaching call. So join us over on YouTube to see exactly what we are working with. And while you're there, be sure to Subscribe to our YouTube Channel.

If you’ve considered becoming an Inner Circle Coaching member with TurnKey, this will give you a taste of what being a coaching client is like. And if you’re interested in becoming a coaching client yourself, head over here.

Minute Markers:

3:15- How a coaching call looks at TurnKey

4:12- Background on Courtney’s business, Primal Coffee Creamers

5:00- Insecurities about Amazon

6:13- Brand story

10:00- Would she do Shark Tank?

13:05- The power of social media

15:15- What are good review rate percentages?

16:05- Amazon cracking down on review activity

19:25- Listing audit

20:40- Keyword research

21:35- What can you learn from PPC reports?

22:55- Keywords in your title (we love. Helium10 for research)

24:30- Careful on the use of symbols

25:56- Does order matter with keywords?

28:32- How does your title and listing look on mobile?

29:18- Bullet points

31:40- What is PSL??? (Haha!)

35:32- Guarantees

39:20- Returns through Amazon

43:45- Images

48:35- Are YOU part of your brand story?

51:40- Video

55:50- A+ Content

57:50- Marketing inserts

59:30- Simple value adds Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow

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Sometimes selling can feel like you are only focused on moving product. But customers aren't just interested in the product. They want to feel like they are seen, heard, and contributing to something bigger. Today we are talking about how you can show gratitude to your customers. When they feel like they aren't just another number, they are more likely to return to purchase, tell their friends, and become a raving fan. And thanks to all of YOU for listening to this podcast and supporting Playbook for Amazon. We really enjoy producing this podcast for you and wish you a very happy Thanksgiving!

Minute Markers: 1:45- What type of experience do you like when you shop in a store? 2:45- What experience do your customers have when they first learn about your product? 3:30- Images and sales copy from a customer perspective 4:15- Autoresponders 4:55- Loyalty clubs 6:35- Thank you mailers 7:29- Answer their questions 8:50- How would you feel as a customer going through your sales process? 11:30- Benefits of going through your sales process on Amazon and on your own website 12:15- How can I WOW my customer? Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow

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Today's guest is Jon Tucker, from the live chat company Help Flow. HelpFlow.com provides 24/7 live chat teams to 100+ eCommerce stores to drive more sales and conversions (i.e. their agents can chat with your visitors 24/7). In the interview, Jon will share insights on how to maximize conversions based on seeing the inner workings of 100s of e-commerce stores. Jon is a super impressive entrepreneur and his services are not only amazing, but today he's sharing some critical insights that could literally change your business today. If you don't already have a chat option on your site, we highly recommend hopping on a strategy call with Help Flow to see how they could add incredible customer service to your business.

Minute Markers: 1:30- What does HelpFlow do? 2:30- What makes Help Flow different than just using software? 3:30- What do sellers need to know about customer service through chats? 5:12- How to streamline the checkout process 6:00- Why to Auto-populate the address? 6:40- Make sure to have a persistent shopping cart 7:20- How can you save an abandoned cart? 9:30- How do you train your customer team well to answer questions effectively? 11:20- How often to update your knowledge base? 13:10- High level and low level conversion points 16:10- Easiest way to answer questions on your website 18:00- FAQ hack 20:00- Make it easy to find products on your site 22:07- How did Jon build an effective team? 24:33- Where to start when your client base is growing 26:00- Why to use Live Chat? 27:00- Do a strategy call with Help Flow to see how this service could benefit your site Show Notes: Check out Helpflow.net to schedule a Live strategy call with Jon! eCommerce Conversion Optimization Guide: www.helpflow.net/turnkeyguide Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow

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Today we are covering the A9 Ranking Algorithm. Is your product listing ranking the way it should? If not, listen in to hear what you might be missing so that you can start ranking TODAY! Join us as our Client Services Director, Jenna Lieber, covers all the factors that you need to know about.

This is a lot of information covered in the episode. For a written list and our take on all the factors, check out our blog article here. Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow

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Today's episode we are going through the do's and do not's of sales copy. Many brands just slap up a list of features and expect the listing to convert. No, no, no. There's so much that goes into crafting compelling copy on your listing, and it's worth investing a bit of time into getting it right! Listen in as Jeff shares how we help clients to get their listings optimized, what you can learn from your competitors, and more!

Minute Markers: 1:34- What are buyers looking for above the fold? 2:53- What to include in your sales copy? What makes your product superior? 4:05- Value of looking at customer questions 5:01- How to get customer feedback 5:45- Communicate benefits and results of using your product 6:06- Guarantees that convert 7:40-How to actually put the sales copy together 8:21- Critical next step after you write the sales copy 9:24- Gather data on how the new sales copy worked 9:46- Is sales copy something you should hire out? 10:48- Hire an expert to go over it and make suggestions Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow

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Our client success team at TurnKey have talked to hundreds of Amazon sellers, all with pain points keeping them from reaching their sales goals on this platform. While each situation is unique, there are common threads that unite Amazon sellers and today's episode is chatting with a member of our Client Success Team, Jessica Dahlquist. She's sharing what these common pain points are, what recommendations we give, and when you KNOW you need to hire an expert to help you grow.

Minute Markers: 2:45- What are we wearing are the pain points from Amazon sellers? 3:45- PPC issues 4:45- How to get more customer reviews 5:50- Pro tip for really taking your listing to the next level 7:55- What to do for PPC without even raising your ad budget? 9:10- What was the first thing Jeff hired out in his business? 9:27- Time management suggestions 12:30- Main issues with getting customer reviews 13:50- Check out our Customer review course 14:05- Jeff speaks to how review generation has changed (check out our episode 17 on the best review strategies) 15:30- What if you are a one man show? Where should you spend your time? 17:30- When should you consider bringing in outside experts to help grow your business? 20:07- What do I tell every prospective client our our consultation calls? Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow

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Today on the podcast, Jeff is sharing about why it's important to invest in self-education. Many are over the idea of buying courses, but we're here to share why courses are the best investment you can make in your business.

Minute Markers: 2:40- Why buying a course gives you more motivation 3:18- How courses can save you time 5:05- How courses can help you build team unification 7:28- How can a course make you more money 8:42- Look for a guarantee 10:10- How to make the most of the education you get from courses 11:45- Note taking pro tip 12:45- Assigning time lengths to tasks 161:16- If you need help with generating customer reviews on Amazon, check out our COURSE! 17:10- Growth Strategies Course for selling on Amazon 19:45- Special deal: Sign up for one month of Inner Circle Coaching and get the Accelerator courses for FREE!

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Today our guest is the incredible, Ezra Firestone. Ezra has helped online sellers around the world to make pivotal changes in their marketing and strategy to drastically change their business. We are talking about some of those strategies today, that apply not just to Amazon, but to your website as well. It was a great interview, but there was so much more to say. Be on the look out for Part 2 in the coming months.

Minute Markers: 2:45- Ezra’s background 3:30- Early career for Ezra 6:35- How to connect with customers who are a different demographic than you 8:29- Why Amazon for ecommerce sellers? 9:40- Best tip for using Amazon profits 10:25- What assets do an Amazon brand have? 11:02- How to build a footprint off of Amazon (Zipify pages) 14:00- Best recs for Amazon growth strategies 15:34- Customer reviews 17:15- Why review rules help even the playing field 21:02- Are you feeling stuck growing on Amazon? Show Notes: Check Ezra out on Instagram smartmarketer.com Zippy.com for Shopify sellers Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow

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Today on the show we are talking about making the most of Amazon holiday sales in Q4. Epic sales in Q4 don't happen by accident. It takes planning, intention, and strategy to achieve chart topping sales, and Jenna Lieber from TurnKey Product Management is chatting with Jeff today about how she is helping clients prep for Q4. Are you doing the strategies she mentions?

Minute Markers: 1:50- When should you start planning for the holidays? 4:48- How our clients use a promotional calendar 7:45- When should you set up promotions on Amazon? 9:10- What are the best deals to run? 10:55- What are 7 Day Deals? 11:28- What kind of discounts do we recommend? 13:12- How to make the most of holiday promotions? 14:45- How to build anticipation 17:00- Biggest tip for maximizing Q4 Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow

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Today we are talking how to get customer reviews. The landscape of Amazon has changed dramatically when it comes to getting reviews and remaining compliant, but never fear, we are here to offer you tangible strategies to get more customer reviews on your listings. Jeff is chatting with TurnKey Client Manager, Jenna Lieber, about how she is helping her clients everyday in their pursuit of more reviews. Minute Markers: 1:35- How has getting reviews changed on amazon? 4:50- Should you write reviews for competitor products? 6:30- How is amazon monitoring review generation? 7:34- What number of reviews flags Amazon? 7:51- Facebook Review Groups 9:05- Amazon watches where reviews come from 10:00- How do you make sure you’re compliant 10:35- Why buy your competitor’s product 13:30- Strategies that we use with our clients 19:10- TurnKey’s new Customer Review Accelerator Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow

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Today's episode is with Bradley Sutton of Helium 10. He's a massive seller who has launched over 400 products on Amazon. His selling success got him noticed by Helium 10, and now he works with them to help companies to really thrive on Amazon. Bradley shares very graciously about his selling experience and a few strategies that have really been game changers for sellers. It's an episode that will leave you with a ton of new ideas and actionable steps. We cannot recommend using Helium 10 enough! Helium 10's software has been a game changer for our clients, and if you aren't already using it, we really encourage you to try it out and you can even use the coupon codes below for a great deal! Show Notes: https://www.turnkeyproductmanagement.com/helium10/ Use code: TPM50 for 50% the first month Use code: TPM10 for 10% off ongoing services Helium 10 FB group Helium10.com Minute Markers:

2:05- Bradley's Background and First Business

4:28- What changed everything for his selling on Amazon?

5:01- How Bradley got discovered by Helium 10

6:22- What differentiates his experience on Amazon?

7:42- What previous work experience ended up helping him as a seller on Amazon

9:33- Check out Jeff on Helium 10's podcast

10:21- #1 tip for launching a new product on Amazon

13:53- How Bradley suggests you get initial reviews

15:39- How to find incredible reviewers

19:00- Best advice for targeting the RIGHT keywords on Amazon

24:25- Next steps once you know your top keywords

26:10- How you can get on page 1 with your keywords

28:22 -Free Helium 10 option to set up an ASIN 2-step URL

29:19- How can sellers set themselves up for success long-term?

32:20- Unconventional strategies that work (speak to the buyers emotions!)

38:58- How sellers can emerge out of the day to day selling tasks

41:38- Best ways to get in front of new audiences

44:00- Have products that are FBA and FBM Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow

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On today's episode of the podcast, Jeff is sharing all about Amazon's Seller Fulfilled Prime option, which is the perfect fulfillment option for some businesses who weren't a perfect fit for FBA. He walks you through who SFP is good for, how to sign up, and more. Do you use SFP?

Minute Markers:

1:35- Why we recommend FBA for most products

2:15- Reasons FBA may not be a good fit for your products

4:22- What is Seller Fulfilled Prime?

5:49- Why it's worth going through getting approved for Seller Fulfilled Prime?

6:23- Why does Amazon offer SFP?

7:14- What are the steps to getting approved for SFP? https://services.amazon.com/services/seller-fulfilled-prime.html

8:35- Can your warehouse fulfill orders according to Amazon's strict guidelines?

9:25- What happens after the trial period is done?

9:52- Additional requirements when you have Seller Fulfilled Prime

10:24- Make sure to look at your margins and FBA fees. Does SFP make more sense for your margins? Sign up for Seller Fulfilled Prime Here! Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow

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We’re so excited to announce that on this episode of Playbook for Amazon, Jeff sits down with one of his most influential mentors and a future Cleveland Indian’s owner, Ryan Moran. Listen to Jeff pick his brain and ask him questions about his backstory, his wisdom, wins and losses, how to thrive on Amazon and so much more! Grab a pen and a piece of paper because you won’t want to miss out on this unforgettable interview.

Minute Markers:

Ryan’s Background Story- 2:25 Doing the Things People Won’t do for Long Enough- 7:03 Ryan’s Typical Workday- 10:03 “Monkey Mode”- 11:40 Staying Focused- 13:30 Ryan’s Challenges- 14:20 Amazon in Today’s World- 17:53 What Product Owners Should be Focusing on for Long Term Success- 20:27 Building an Audience off of Amazon- 22:23 Stuck in the One Man Show- 25:15 Actionable Steps- 28:53 Being your Own Bottleneck- 31:20 Ryan’s Investor Opportunities- 34:28 The Slight Edge by Jeff Olsen- 36:40 Ryan’s Backroom- 37:24 What Would Ryan Change about his Entrepreneurial Journey- 41:27 Wrap up- 44:36

Ryan Moran Quotes:

“The biggest lie is that we're supposed to be good at everything” “Thinking about the very long term things that knock over the right dominos that open new opportunities” “The real growth happens when you address the person behind the business”

Link to purchase “The Slight Edge” Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow

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Summary:

With Amazon becoming increasingly competitive everyday, many people pick a product to sell because it’s a hot commodity without a real emotional connection to that niche. In this episode of Playbook for Amazon Podcast, Jeff, will teach you actionable steps to brand your product and create separation between you and your competitors on and off Amazon. Happy Branding!

Minute Markers:

Ethos, Pathos, and Logos- 1:45

Finding your ‘Why’- 4:09

Ryan Moran’s Building your Brand- 6:39

Defining your Brand- 7:37

Translating your ‘Why’- 8:32

Branding Experts- 10:04

Wrap up- 11:49

Take away quote: “People don’t buy what you do they buy why you do it - Simon Siek”

Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow Share this podcast with your followers using this link: Follow us: Facebook, Instagram, Linkedin

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Summary:

No matter how amazing your product is, or how out of this world your listing might be, creating product visibility can be challenging for any seller. If an Amazon customer can’t visually see your product they don’t know it even exists in the first place. In this episode of Playbook for Amazon, Jeff discusses taking advantage of good ole- fashioned coupons virtually using Amazon’s Coupon Clippings, to boost your visibility to shoppers. Plug your headphones in and get ready to increase your sales today!

Minute Markers:

Introduction to Coupon Clippings- 1:36

Visuals- 4:26

Setting up Coupon Clippings- 6:26

Recap- 7:47

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Are you overwhelmed with the amount of work on your plate? Do you feel like there’s never enough time in your day? Trust me, we’ve all been there. In this episode of Playbook for Amazon, Jeff will walk you through how to create a Standard Operating Procedure to run an effective business. Never spend another hour working on those time sucking tasks. Listen here.

Minute Markers:

Identifying the Bottlenecks- 1:09

TurnKey’s Top Systems- 2:05

How to Develop a Standard Operating Procedure- 4:46

Performing the Tasks- 8:53

Execution- 10:07

Project Management Software- 11:00

Self Reflection- 11:37

Wrap up- 13:04 Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow Share this podcast with your followers using this link: Follow us: Facebook, Instagram, Linkedin

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In this episode of Playbook for Amazon, Jeff, founder of TurnKey Product Management, talks about the necessary steps you need to take before pouring a bunch of money into Amazon Ads. If your listing isn’t fully up to snuff, driving traffic through paid ads won’t result in higher conversions. All the principles discussed in today’s episode can be replicated into any paid media ads, such as Facebook, Youtube, Instagram Ads, etc.. Enjoy!

Minute Markers:

Amazon PPC ads- 1:35

Listing Foundations- 3:35

Above the Fold- 4:25

Listing on a Mobile Device - 5:56

Inventory and Buy Box- 8:13

Customer Review- 8:57

Wrap Up- 9:38 Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow Share this podcast with your followers using this link: Follow us: Facebook, Instagram, Linkedin

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In this episode of Playbook for Amazon, Jeff, shares three easy to implement strategies on how to study your competition and use it to your advantage! As you grow your brand on and off Amazon, you will learn how competition within your niche can be a good thing. You don’t want to reinvent the wheel, there’s never just one winner, everyone can win in the game of Amazon!

Minute Markers:

Learning from your Competition (Vitacup)- 1:34

Studying Sales Copy- 4:07

Value Ads- 5:25

Product Reviews- 6:40

Social Media- 9:05

Complimentary Products- 9:56

Compiling Reports- 10:56 Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow Share this podcast with your followers using this link: Follow us: Facebook, Instagram, Linkedin

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Product Videos are becoming more and more important when it comes to converting customers on your sales pages, and if you aren’t utilizing it yet it’s time to make it a priority!

In this episode of Playbook for Amazon, Jeff discusses product videos that sell! There are 3 different types of videos you can create with any budget: Do it yourself, slideshow video, and commercial grade videos. Take a second to think about where you are in your business and what kind of videos you need for content. Then take action and add a video to your listing this week!

Minute Markers:

The many uses of videos- 1:34

How to make a Do it Yourself Video- 3:05

Slideshow Video- 5:56

Softwares to Create Video- 9:40

Hiring a Professional- 10:05

Commercial Grade Video- 12:16

Getting ALL the shots- 14:21

Tell a story with your shots- 17:00

Why it might be better to put up a DIY video first- 21:15 Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow Share this podcast with your followers using this link: Follow us: Facebook, Instagram, Linkedin

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In this episode of Playbook for Amazon, Jeff discusses the fundamentals that even large brands often overlook. Ask yourself this...If an Amazon customer lands on your product page, does your listing match your brand voice and the “why” behind your business? When was the last time you looked at your conversion rates? It’s easy to get caught up in the nitty gritty and let your listing go. What might have worked months ago might not be working today. It’s time to take a deep dive into mastering the fundamentals!

Minute Markers:

Third party set of eyes- 3:16

The importance of images- 5:30

Video on your Product Listings- 7:28

Solve the Customer’s Problem- 8:50

Enhanced Brand Content- 9:26

Title/Keyword Optimization- 9:56

Split Testing- 10:32

Recap- 15:07 Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow Share this podcast with your followers using this link: Follow us: Facebook, Instagram, Linkedin

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In this episode of Playbook for Amazon, Jeff shares his tips on how to maximize the sales and increase traffic on the biggest day of the year... AMAZON PRIME DAY! Whether you think it’s too late to take advantage of Prime Day, you are still able to apply these TurnKey tips to future national holidays. Happy listening!

Minute Markers:

Back Story of Amazon Prime Day- 1:30

How to Turn Promotions into 2 Week Events- 3:00

Inventory Planning- 5:30

Promotional Types- 7:38

Leveraging Social Media- 8:54

Optimizing Product Listings- 9:58

Wrap Up- 12:00 Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow Share this podcast with your followers using this link: Follow us: Facebook, Instagram, Linkedin

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In this episode of Playbook for Amazon Podcast, Jeff discusses the do’s and don’ts of selling your business, and the painful lessons he learned while selling his 2 businesses. Whether you’re looking to sell you business in the near future, or if you haven’t yet considered this option, this podcast episode will open your mind to creating a bigger impact on the world with your business and how to get top dollar for the business when you’re ready to sell.

Minute Markers:

The Importance of Preparing your Business to be Sold Now- 2:00

Lesson learned in Selling my Business- 6:37

Bookkeeping- 7:33

Accounting Software- 9:33

Biggest Lesson Learned- 10:05

Increasing the Value of your Business-15:38

I want to go on Vacation- 18:18

Hiring Experts- 21:40

Put Yourself in Buyers Shoes- 23:30

Creating a Feeding Frenzy- 25:30

Finding the Best Broker- 29:46

Recap- 34:07 Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow Share this podcast with your followers using this link: Follow us: Facebook, Instagram, Linkedin

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In this episode of Playbook for Amazon, Jeff shares his $3 Million dollar case study with us! When TurnKey started working with this small coffee company they were struggling to make ends meet, only making about $10k a month on Amazon. Less than a year later, they were surpassing $300k a month in Amazon sales! Want the insider information on the actionable steps Jeff and his team took? Listen in to learn how they crushed the competition in this competitive niche.

Minute Markers:

How did they know they needed an Amazon expert?- 1:20

Step 1 to Grow your Business: Make a great product- 2:02

Boosting Conversion Rates- 3:53

Sending Additional Traffic- 5:07

Social Media- 8:03

Analyzing the Competition/ Power of Ads- 9:10

Wrap Up- 12:22 Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow Share this podcast with your followers using this link: Follow us: Facebook, Instagram, Linkedin

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In this episode of Playbook for Amazon Podcast, Jeff interviews Kevin Liang, a 26 year-old entrepreneur who shares about his journey owning multiple brands and selling over 7-figures. What strategies worked best for Kevin? What is he doing today and how did he scale his business? Kevin shares with us his best tips for Kickstarter campaigns, creating an email list, and hiring a rockstar Amazon team. Along with his biggest failures, Kevin shares his greatest accomplishments, and biggest lessons that he learned along the way that helped him create a huge network at such a young age.

Minute Markers:

Kevin’s Product Idea 3:50

How Kevin launched his products- 6:38

Kevin’s goals for his company- 9:10

Who’s a good fit for crowdfunding campaigns- 12:40

Building an audience- 14:59

Facebook advertising strategy- 16:10

Post Kickstarter life for Kevin’s business- 18:38

How TurnKey was able to escalate his sales- 21:00

Building a rockstar team- 23:33

Making connections- 34:29

Healthy lifestyle habits- 37:58

Recap/Takeaways- 40:22 Have you considered hiring an expert to help accelerate your sales on Amazon? Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business. For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow Share this podcast with your followers using this link: Follow us: Facebook, Instagram, Linkedin

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A Quick Note From TurnKey: In this article we briefly mention Amazon Giveaways. While the rest of the article is still up to date and valid, as of October 10, 2019, Amazon Giveaways is no longer a feature hosted by Amazon. We loved this strategy so much and are sad to see it go. That being said, the principles that made the giveaway effective still apply:

Leverage social media, email lists, etc. in order to send people over to a landing page to collect even more customer email addresses. Use squeeze pages to share more information and connect with customers. Video is a fantastic medium to include on the landing page because it gives you the unique opportunity to talk to your customers and pitch to them as if you were in the same room. Offer a discount code to people who watch the video.

So don’t worry just because Amazon isn’t offering this feature anymore. You can still find ways to incorporate the aspects of this strategy in order to impress your customers and increase sales! If you need more support, we have lots of other strategies to help you grow your sales, so don’t hesitate to reach out.

Over the span of 2 months, Jeff helped his client earn $9,500 in trackable revenue, 23,000 webpage visits, 176,000 youtube views to retarget and pixel, all from giving away 26 products ($1000 in product) . How did he do it? Listen to this episode of Playbook for Amazon and Jeff will walk you through TurnKey’s Profitable Amazon Giveaway Strategy, and how you can create a replicable system to do the same.

Minute Markers:

Phenomenal Case Study- 1:30

What should I give away?- 3:10

Where do I find Amazon Giveaways- 4:00

How to set an Amazon giveaway- 5:17

How to put the strategy on steroids- 11:12

Bonus Tips- 13:16

Recap- 16:12

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https://turnkeyproductmanagement.com/wp-content/uploads/2019/09/TK-Episode-1-Backstory-NEW.m4a

Summary: In this episode of Playbook for Amazon, Jeff, Founder of TurnKey Product Management shares his biggest lessons and failures that helped him lay the foundation for building his successful business. Jeff shares with us the best advice he has been given by his good friend Ryan Moran, along with advice from Priceline Founder Jeff Hoffman and a life changing tip from Tim Ferris that help him quit his day job. Minute Markers: Jeff’s Story- 1:20 Don’t chase trends- 5:50 Tim Ferris life-changing fear setting advice- 7:50 Why Jeff started TurnKey- 10:47 Jeff Hoffman Story and HUGE takeaway- 15:00 Why Jeff sold his Amazon business- 17:42 Take away quote: “Don’t try to get a gold medal doing 6 things at once. Get a gold medal in one thing”

Connect with Jeff online in the following places: You can listen to Jeff’s podcast, by going to: Visit: https://www.turnkeyproductmanagement.com/ Share this podcast with your followers using this link: Follow us: Facebook, Instagram, Linkedin

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Welcome to the podcast. We are so glad you're here. On the Playbook for Amazon Podcast, Jeff Lieber, Founder of TurnKey Product Management, will be sharing his best tips, tricks, and strategies for growing your business on Amazon. He'll also be talking to major thought leaders and influencers in the e-commerce space, and you'll be able to learn from their business journeys. Be sure to subscribe so you never miss an episode. Let's GO!

Playbook for Amazon Podcast: Recent Episodes

Jeff Lieber

Rule #11: Low legal liability or infringement issues (patents/trademarks)Lastly, ensure your product selection has minimal legal liability, including issues related to patents and trademarks. Avoid products with potential infringement complications.

Remember, these rules serve as guidelines rather than strict mandates. Adjust them based on your specific situation and industry. Leverage tools like Jungle Scout, Helium 10, or AI programs to aid your research process.

Building brand recognition, understanding your target audience, and creating a cohesive product lineup are additional steps to ensure long-term success.

Take your time, and always stay informed about market trends. With a well-executed product selection strategy, you’re on your way to achieving success on Amazon.

In this podcast, Amazon expert Mary goes over some proven tactics for collecting more reviews in a compliant way. Use these strategies to give your product the social proof it needs to succeed on Amazon.

Key Takeaways:

Use Amazon Vine when launching new products. This program lets you enroll products to receive up to 30 free reviews from vetted Amazon reviewers. It costs $200 per parent SKU but can give you a major boost out the gate.

After the Vine reviews come in, tap your friends and family network (in a careful way). Have them organically purchase and leave honest reviews. Space these out over time and avoid reviewers who share your IP address.

Send review requests to customers. Amazon allows this directly from the orders page. Use browser extensions like Jungle Scout to streamline the process. Wait at least 2-3 weeks so customers have time to try the product.

Check the review dashboard for any 1-3 star reviews and reach out to dissatisfied customers. Offer assistance or refunds, but never ask for reviews to be changed or deleted.

Create a review funnel using marketing inserts. Drive traffic to a landing page that rewards customers and nudges them to leave Amazon reviews before redirecting to your product page. This builds your email list too.

What’s worked for building up your Amazon product reviews? Have you tried any of these strategies?