The White Coat Entrepreneur: Recent Episodes

Edwin Williams, MD

Physicians have been sold out by the system, and there's no one teaching doctors the business of medicine. Physicians are uniquely set up to fail because, for one, they learn to do it all on their own. But as a small business-minded entrepreneur, Dr. Edwin Williams knows that there's a smarter, more effective way to succeed from the moment grad school is over to the opportunities that follow, like opening profit centers, a surgery center, and a practice.

In this podcast, physician entrepreneurs (and future physician entrepreneurs or other professionals) can learn to think like a small business person, develop an organic culture, understand the importance of planning, and acquire with purpose, ultimately turning the road before them into a path to not only success but also happiness.

To learn more about Dr. Williams check out his website: https://www.dredwinwilliams.com/podcast

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“I was one of the first non-doctor providers to step out and open my medical spa in Leesburg, Virginia. Some people doubted me, but I knew I could do it!”

In this episode, I interviewed one of my equity partners with Alpha, Sarah Safa MS, PA-C, a Certified Physician Assistant, Aesthetic Specialist, Founder of RefinedAesthetics, LLC, located in Leesburg, Virginia, and co-owner of Radiance Salon and Medical Spa in Lansdowne, Virginia.

She shared her expertise in the field and the inspiring story behind her rise to success, driven by her motivation and determination to make a positive impact in the industry. As an entrepreneur, it's normal to navigate through challenges. For someone who started their practice with minimal social media use, she knew her brand could only be built through word of mouth - “I learned by treating each patient at my office special, and intimately, they would refer their friends, but I had to make every single patient encounter count.”

As business owners, we both believe it’s important to not only treat your patients in this matter but also make them feel like they are in a safe space. More recently, pop-up med spas have started to rise and we need to keep the bar high and continue to follow industry standards.

Don't miss out on my upcoming episodes – click the subscribe button and join the community of listeners!

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Explore the day-to-day operations with our guest, Dr. Carin Litani, who is a board-certified seasoned dermatologist and fellowship-trained MOHS surgeon in Wellesley, Massachusetts. Her focus is on skin cancer prevention and advocacy for proactive, healthy aging, which has garnered attention from patients, journalists, and Instagram followers.

In this episode, she shares her experience with managing expectations, emphasizing the importance of effective communication and transparency within her practice. Reflecting over her 15 years, she offers her wisdom on building and leading a successful medical practice. "Being a good doctor goes a long way, especially when it comes to your patients."

Furthermore, we discuss the rise of med spas and the pitfalls of pursuing quick-fix solutions. For example, attending a weekend course and saying you're highly trained. Both of us agree, that there needs to be continuous learning and dedication to excellence, especially when it comes to your face. Join us as we uncover the realities of dermatology and facial plastic surgery commitments.

To learn more information on Dr. Carin Litani:

https://dermatologypartnersinc.com/physicians/carin-litani-md/

To learn more information on Dr. Edwin Williams:

https://www.williamsfacialsurgery.com/our_team/dr-edwin-williams/

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“I know if I focus on our team and our people, they are going to treat our patients and clients the right way, which in turn makes our shareholders happy.”

In this episode, I interview my business partner John Wheeler, who currently leads as the CEO of Alpha Aesthetics Partners. He is an esteemed professional whose career spans multiple areas, showcasing his commitment to culture building and scaling up in various industries - transitioning from the pastoral realm of seven years to the entertainment industry of five years, and then moving into the aesthetics space, he’s built incredible success in creating a nationwide team for Alpha with top level professionals.

We discuss the significance of entrepreneurship and team building. Both John and I agree that fostering a strong team begins with establishing the right culture. By offering comprehensive training, team members feel valued. Partnering with Alpha was the best decision for a multitude of reasons, and I'm excited to collaborate on building our team. As John emphasizes, “It’s important to have a strong training arm, if we are going to level up in the industry and with private equity support, it is possible.” While some physicians may be hesitant about partnerships, it's essential to conduct thorough research as it's not a decision to be made lightly. For more information, listen to our episode.

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In this podcast episode, I emphasize the importance of investing time in managing the business side of medicine, not just the day-to-day operations. Statistically, "90% of businesses fail within the first five years, while only 4% make it to a revenue of 10 million dollars."

Drawing on my 30 years as a surgeon and entrepreneur, I share valuable insights into the common pitfalls people encounter when trying to scale up their aesthetic practices. More often than not, people try to scale up on a poor foundation. Scaling up is never easy, but committing to the necessary time and taking calculated risks can lead to success. Tune in to this episode as I go over my journey including systems, policies, and procedures that have helped my practice grow.

Additionally, if you're intrigued by this episode, I have an upcoming mastermind program starting in April. Check out the link below for more details

https://www.dredwinwilliams.com/program-3

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In this episode, I interview Matt Phelps, the visionary behind the successful strength-training gym Metabolic. Matt's entrepreneurial journey began while training student-athletes at Lasalle, where he transformed a simple idea into a comprehensive business plan. His vision was clear – to offer unparalleled strength training workouts for members and to build a community-like family. Today, Metabolic has fourteen locations across the Capital Region, including Syracuse and Rochester.

Entrepreneurship demands optimism, regardless of the industry. Reflecting on my own experience building a facility three decades ago, I recall the daunting nature of the process. Looking back, I realize that without taking risks, it's impossible to determine if an endeavor will succeed. In our conversation, Matt emphasizes the importance of refining his business model through various tries until he finds the most effective approach.

Running a business involves facing uncertainties, and I always say, "You can only grow a business as fast as you can attract, train, and hire." In this episode, we dive into the challenges of scaling a business and the perseverance required to overcome obstacles.

Furthermore, we explore the symbiotic relationship between plastic surgery and fitness, highlighting the importance of healthy eating. The fusion of these elements contributes not only to physical well-being but also to the overall confidence and vitality of individuals.

Join us on the episode to hear all the great things from dreaming big to turning those dreams into reality.

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Embarking on the journey of establishing a practice from scratch can be an incredibly daunting task. I vividly recall dedicating two years to countless phone calls, meticulously planning for this exhilarating yet intimidating phase of my life. I did not come from family money, and I found myself in a town where I had no connections. Little did I know, I was met with fierce competition, determined to hinder my entry into the operating room and drive me out of town.

In this podcast episode, I not only recount the challenges I faced in initiating my practice but also outline a time-tested approach that has proven successful for individuals venturing into the realm of small business. Presently, my practice thrives within a vast 22,500-square-foot facility, boasting a team of multiple doctors, nurses, and providers on-site. Our financial achievements have earned us a position in the top 1% of aesthetic practices nationwide.

I hope that you find value in this podcast and the shared insights as you navigate the path to launching your practice or work towards enhancing your reputation within an existing one.

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I had the privilege of interviewing Dr. Grace Lee Peng, a notable figure in the field of facial plastics from Beverly Hills. With an impressive eight-year career, she has achieved tremendous success, so much so that her journey has taken an exciting turn. Six months ago, she decided to open her private practice.

For some, the transition to private practice can be challenging, but Dr. Peng saw it as the perfect moment to pursue her dream of owning her practice. She shares her experiences and valuable lessons she has learned thus far. Her enthusiasm for future growth and success certainly shines through in this episode.

In addition, we dive into the intriguing topic of private equity in facial plastic surgery. As the private equity industry continues to expand it's important to understand the workings of this business model.

Tune in to this episode for a deeper understanding of these exciting topics.

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Are you in aesthetic medicine, striving to build a thriving practice, or facing challenges in scaling up your team effectively? If you're seeking valuable guidance, look no further.

In this episode, I dive into an insightful conversation with Brian Hayes, a seasoned expert with over 25 years of experience in the aesthetic medical industry. As a former corporate leader who transitioned to become the founder of Orion Strategic Consulting, Brian has dedicated his career to providing leadership coaching and strategic business consulting to aesthetic surgeons and physicians.

Brian highlights stories from the past where he has witnessed leadership, poor strategies, and limited awareness of servant leadership principles affect teams in the aesthetic medicine space. I have had the privilege of collaborating with Brian to enhance my practice, and the results have been nothing short of remarkable. His expertise and guidance have propelled my practice to new heights.

If you would like to contact him, see below for his contact information.

https://www.thehunterorion.com/

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In this episode, I discuss my personal experience and reflections drawn from my time dating private equity. As an entrepreneur and passionate facial plastic surgeon, my journey of exploring the business side of aesthetic medicine led me to discover the world of private equity. Over the past four years, I have learned immensely about this side of the business. I have always enjoyed scaling up my skills and knowledge to reach new horizons.

If you're intrigued by the interplay between private equity and aesthetic medicine, this episode serves as a valuable resource to gain a deeper understanding of the field.

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I had the privilege of speaking with Dr. Lauren Umstattd, a renowned and Board Certified physician specializing in Facial Plastic Surgery. In this episode, Dr. Umstattd opens up about her dream of establishing her practice and turning it into a reality. Despite being open for less than a year, she has already made a significant impact in the field, with a steady stream of patients seeking her expertise.

From the very beginning of her journey, Dr. Umstattd embraced the principle of "going slow and steady." She recognized the importance of carefully building her practice to ensure its success. In our conversation, she emphasizes the potential risks associated with growing too fast and how it can lead to an overwhelming situation. Her thoughtful approach to team-building is also highlighted, emphasizing the significance of learning from past experiences to create a cohesive and successful team.

With a passion for connecting with her audience and providing valuable educational content, she curates her own social media posts daily. Through TikTok, Dr. Umstattd educates individuals about facial plastic surgery, offering unique insights and responding to questions. Her dedication to staying active on social media allows her to reach a wider audience and build trust with potential patients.

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In this episode, I had the pleasure of interviewing my past fellow Dr. Tim Minton, a fellowship-trained, double-board-certified facial plastic and reconstructive surgeon in the greater Savannah area. If you're looking to climb the ladder to open up your practice - this is the episode for you. He goes into detail about his transition to building his cosmetic practice.

Dr. Minton joined a multi-specialty group and then eight years ago relocated to Savannah, Georgia. He made a pivotal decision in his career to embark on the path of opening up his practice and taking on the risk. In this interview, he said, “Operating on your own and doing stuff on your own is a whole different world.” If you don’t take the chance, how will you know if it will work out? 

Now, he has built his patient base to a larger scale by employing effective strategies and patient-focused approaches. Driven by his passion for excellence, he is currently working on building his surgery center.

To learn more about Dr. Minton, click the link below.

https://www.savannahfacialplasticsurgery.com/dr-minton/savannah-facial-plastic-surgery-dr-minton

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Last month, I interviewed Dr. Peter Vila, a board-certified facial plastic surgeon, on this podcast. Discover his insights from our discussion and learn how he took a risk in his career by moving into private practice instead of academics. For younger surgeons, this can be overwhelming to decide right after fellowship.

Dr. Vila shares his thoughts on taking risks early on in your career. Furthermore, he emphasizes staying connected within his network.

A piece of wisdom from this podcast is to realize, "The pearl behind this experience is the substance that is there, and those who you are working with." It's best to keep your head up during the process and join someone that you can trust.

To learn more about Dr. Peter Vila, follow this link https://www.drmichaelkim.com/about/meet-dr-peter-vila/

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In this episode, I interview Dr. Theda Kontis, a renowned international leader in Facial Plastic Surgery based in Maryland. Dr. Kontis has had exceptional success in her career and serves as an inspiration to women looking to get involved in the AAFPRS organization. Recently, she was chosen as president of the academy in October of 2022.

During our conversation, Dr. Kontis shares her insights on the key ingredients to consider when joining a senior partner. For younger surgeons, this is a crucial decision in the field. She emphasizes the importance of choosing wisely and taking into account where the senior partner's position stands in their career. Dr. Kontis herself joined Dr. Ira Palpel in 1994 and has since flourished in their practice at The Aesthetic Center at Woodholme.

Some words of wisdom from this podcast from both of us are to "be yourself, and be a good doctor."

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In this podcast, I had the pleasure of interviewing Dr. Jonathon Sykes, who is a renowned surgeon from Beverly Hills, California. During this interview, he shared insightful information on his successful 35-year career.

While many contemplate retirement when they can, Dr. Sykes chose to continue to keep going and sign a lease for another 12 years. As he mentioned in this interview, he firmly believes it's never too late to pursue one's passions.

Dr. Sykes and I share similar approaches to natural facelift results and teaching. We both have trained many fellows throughout our careers and served on the AAFPRS organization. Teaching to us means finding motivation and fulfillment through sharing knowledge.

This is a great episode to listen to. If you are interested in finding more information on Dr. Sykes background, follow this link.

https://drjonathansykes.com/about/

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In this episode, I interview Dr. Robert Rhodes who was a fellow of mine from June 2020 to June 2021. He is a native of Oklahoma City and currently working at W Facial Aesthetics. Dr. Rhodes is exclusively dedicated to reconstructive and cosmetic procedures of the face and neck.

With being almost two years out from fellowship, him and I discuss the importance of communication and building relationships. I always say to younger surgeons in the field: "work on being a good doctor and surgeon, and the cosmetic stuff will come."

Dr. Rhodes brought up a good point during our conversation about mentorship, and that is,"to look for something you can either bring to the practice or look at yourself as the newer person and facilitate with the culture."

As always, thank you for taking the time to listen.

If you would like to learn more about his background, click the link:

https://wfacialaesthetics.com/doctor-rhodes-oklahomacity-ok/

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In this episode, I interview Dr. Patrick Byrne, who wears more hats successfully than one.

He is a renowned facial plastic and reconstructive surgeon specializing in complex reconstructive surgery of the face, head, and neck, microsurgical reconstruction, and facial aesthetic surgery. Before joining the Cleveland Clinic's Head & Neck Institute, he operated one of the highest-volume East Coast practices. Along with this, he served as the Medical Director at John Hopkins.

Dr. Byrne and I discuss the evolution of his career. He goes into detail on what advice he would give to younger facial plastic surgeons. When it comes to choosing between private practice or academics, as this sometimes poses a challenge.

Definitely a great episode to listen to!

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Last month, I interviewed Dr. Grace Lee Peng who has been successful in her career, working with some of the most prominent plastic surgeons in Beverly Hills: Dr. Paul Nassif, Babak Azizzadeh, and Guy Massry.

Now, with almost eight years of experience working in the same practice as Dr. Nassif, she is taking the opportunity to go for a change and open up her practice. Dr. Peng talks about her pearls and the lessons she has learned along the way.

Not only is she involved with the non-profit organization, The Sheila Kar Health Foundation, but she also serves as one of the co-directors for the AAFRPS. In this episode, we discuss how the organization does a great job with inclusion and bringing younger surgeons to the podium to educate others on their experiences in the field.

Stay tuned for a Part 2 episode in April!

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On this episode, I interviewed Dr. Daniel Ward, who is a double-board certified plastic surgeon. He completed his five-year residency in Otolaryngology-Head & Neck Surgery followed by the completion of his Facial Plastic Surgery Fellowship.

He discussed his transition from leaving the University and going out on his own. Dr. Ward mentioned on this podcast that his years working at the University gave him the confidence to open his practice. Despite the challenges he faced, he is grateful for the lessons learned.

As always, thank you for listening to my podcast. Feel free to give Dr. Ward and I a follow on Instagram.

@dredwinwilliamsmd

@wardmd

Website: https://www.dredwinwilliams.com/

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In this podcast episode, I interview Dr. Adam Singleton, a double-board certified facial plastic surgeon, and fellowship-trained facial plastic surgeon. Dr. Singleton is the owner, and provider, of Capital Facial Plastic Surgery in Chevy Chase, Maryland.

For many new surgeons, it can be daunting to go out on your own and start a solo practice. Dr. Singleton did, with the added challenge of navigating through a global pandemic. With five years out, he has been able to build his practice and grow to more patients.

Dr. Singleton said in our conversation, "you can do it if you want to." I couldn't agree more with him on that statement.

Feel free to give this episode a listen.

Website: https://www.dredwinwilliams.com/

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This interview is with Dr. Sid Starkman who is a double-board certified Facial Plastic Surgeon in Scottsdale, AZ. After completing his Facial Plastic Surgery Fellowship in 2018, he established his solo private practice, specializing in Deep Plane Facelifts and Open Rhinoplasty.

In this episode, he shares his insight and tips on his success from only 3 1/2 years out of fellowship.

As always, thank you for listening.

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This interview is with Dr. Angela Sturm who is a double board certified facial plastic surgeon in Houston, Texas. She holds numerous awards for her continued excellence in surgery as well as knowledge in the industry.

In this episode, we discuss her experience working for a practice that led her to leave after six years, from the positives and negatives of joining, to starting her own solo practice.going out on her own.

Feel free to check out her Instagram! @drangelasturm.

As always, thank you for listening, and make sure to tune in to next month's episode.

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In this podcast, industry expert, Catherine Maley, interviews Dr. Williams in a "How I Built This" type of format. She is intrigued by the size of Dr. Williams practice, especially as Dr. Wiliams started out as a solo practitioner in facial plastic surgery. Dr. Williams hopes her probing questions answer some of yours. For more information regarding Dr. Williams Mastermind I Program: https://www.dredwinwilliams.com/program-3 For more information regarding private Business Coaching from Dr. Williams: https://www.dredwinwilliams.com/program-3 To see which of Dr. Williams programs is best for you: https://www.dredwinwilliams.com/succession Check out Catherine Maley's website: https://www.catherinemaley.com/

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In this podcast, Dr. Williams interviews Derek DeMeo, a marketing genius who learned from the absolute best in the business, Gary Vaynerchuck. After working for several digital marketing companies, he started his own company in 2016 and sold it about 5 years later for almost nine figures. This was all by the age of forty.  There are several lessons and nuggets in this Podcast, including how to most effectively and strategically market your aesthetic practice on the internet. His strategy is absolutely brilliant and I hope you enjoy this podcast. For more information regarding Dr. Williams Mastermind I Program: https://www.dredwinwilliams.com/program-3 For more information regarding private Business Coaching from Dr. Williams: https://www.dredwinwilliams.com/program-3 To see which of Dr. Williams programs is best for you click https://www.dredwinwilliams.com/succession (here).

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One of the most common questions Dr. Williams gets is in regards to adding another doctor to my practice? When do you know if you should, and how do you go about it? Maybe you are looking to add more doctors, or you are looking to grow your one-person practice into an organization or business with one or more physicians. Dr. Williams will discuss why and how to do this in this month's episode. While it is complicated and challenging, it will truly help you get to the next level in your aesthetic practice. This is covered in great detail in Mastermind 2. The link to register is below! Link to Mastermind I: https://www.dredwinwilliams.com/program-3 Link to Mastermind II: https://www.dredwinwilliams.com/program-4

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In the episode this month, Dr. Williams discusses how to acquire wealth over time in the most effective way. It can be challenging to know where to begin, and while he is not an expert, Dr. Williams has made many mistakes over the years and has learned from each and every one of them. As always, thank you for listening and be sure to check out Dr. Williams website! Mastermind Programs: https://www.dredwinwilliams.com/mentorship-programs Dr. Williams Book: https://www.dredwinwilliams.com/copy-of-published-articles

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This week Dr. Williams interviews one of his friends who happens to be a serial entrepreneur and reality star on the Food Network, you may know him from the hit series "Summer Rush." Buddy Foy Jr. has been knocked down more times non yet he is absolutely fearless. He is a tireless fighter for small business owners everywhere. In this episode, Buddy and Dr. Williams discuss what the past year has done for small businesses and where they see things going. They always discuss resilience and how they learned to operate their small businesses during the height of the pandemic.

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Dr. Katrib has been at the University of Louisville for just over three years. Dr. Katrib was Dr. Williams fellow back in 2016-2017. A lot of times Dr. Williams is asked "how do I get started after fellowship" which is what prompted him to interview Dr. Katrib. In this interview, he talks about his average week, social media, and how he has gotten to where he is today.

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Center to the aesthetic surgeon's ability to generate revenue, is the cost and efficiency of using operating rooms. I am constantly asked how do you negotiate fees and most effectively leverage your time as an aesthetic surgeon. I hope this podcast helps explain how to navigate the cost of using operating rooms so that you can leverage your time best effectively.

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Dr. Mike Nayak has been incredibly successful. In this episode, he tells his story, as well as his early struggles, including how and why he left the University where he started his practice. Now with almost 50 employees, he talks about his strategy to get to the “next level”. This is an episode you will not want to miss!

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This interview is with Josh DeBlasio who is President and General Manager at ClarityRX Skincare. I have known Mr. DeBlasio for about 10-12 years and have a tremendous amount of respect for his opinion regarding our industry. He started way back at Medicis and eventually transitioned over into Director of Sales for PCA Skin. He has been in and out of some of the most successful practices in the country and he has a sharp mind and will help shed some light onto those struggling with marketing and sales within their aesthetic practices. I hope you find this interview with Mr. DeBlasio to be educational and entertaining.

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During this podcast, the tables are turned and Dr. Williams is in the hot seat. Take a listen as Dr. Bloom asks Dr. Williams some key questions about the business of aesthetic medicine and corporate structure.

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During this podcast, Dr. Williams interviews Dr. Jason Bloom who is a rising star facial plastic surgeon who has beaten all the odds in a very competitive city. He tells his story and the strategy he used to achieve incredible success in a short period of time.  If you enjoyed this episode, make sure to tune in next month for part 2!

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In this episode, Dr. Williams interviews Dr. Mark Beaty from Atlanta. Many of us at one time or another toy with the idea of opening another office. There are advantages, disadvantages and certainly consequences of having a second or third office. In this episode, Dr. Williams and Dr. Beaty explain some of the trials and tribulations they have gone through over the years from opening a second or third location. Dr. Beatty has other reasons for opening another office and talks about lessons he's learned here.

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Excuses, excuses, excuses. We all know a good one when we hear it. Dr. Daines could have used excuses to push off his success, yet his success speaks volumes to the type of person he is. He is married, has 5 children, and is in a very highly concentrated area of plastic surgeons in California. In this episode, we talk about how he got to where he is today and what helped him to get there. Steven M. Daines, M.D. is a facial plastic and reconstructive surgeon and the founder of Daines Plastic Surgery in Newport Beach, California. His specialties include rhinoplasty and face and neck lift surgery. A Southern California native and graduate of the University of California – Irvine School of Medicine, Dr. Daines serves as the director of a comprehensive center for facial plastic surgery in the heart of Orange County.

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So you're thinking about opening or investing in a surgery center. Take a listen to hear about mistakes you should avoid and tips to keep in mind. Dr. Edwin Williams functions as the founding member, primary shareholder, and managing partner of the 21,000 square foot facility equipped with a free-standing ambulatory surgery center which has grown to several associates, partners, a staff of over 75 with continued growth including a recent acquisition of Saratoga Hair Transplant Center. Through his efforts as a serial entrepreneur, he continues to attract the interest of Private Equity and Business Leaders in the field of Aesthetic Medicine.

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We all have made mistakes over the years, and while it can be frustrating at times, it really is how we learn. In this week's podcast, Dr. Williams discusses the biggest mistakes and lessons learned over the last 30 years of running and growing an ultimately very successful aesthetic practice and facility.

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Dr. Williams interviews Dr. Wright regarding his decisions to join an existing practice and why he thinks this decision was right for him as well as the critical ingredients that need to be in place in order for this to be a successful process. This is a no hold back session and Dr. Williams and Dr. Wright hope you find it informative.

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Dr. Harry Wright specializes in both cosmetic and reconstructive surgery of the face, head and neck. He practices in Sarasota, Florida at Hillstrom Wright Plastic Surgery.

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After finishing his residency in Otolaryngology-Head and Neck Surgery at The Ohio State University, he began his fellowship with Dr. Williams in July of 2019 with completion July 2020. He is now in practice as a Facial Plastic Surgeon in Chevy Chase, Maryland. 

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Growing up in a family of realtors, Dr. Williams quickly learned a thing or two about real estate. In this episode, Dr. Williams discusses the pros and cons of real estate and how it can allow for stability, control, and pride in ownership.

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Dr. Williams interviews Dr. Dayan about the many different roads he has explored to become successful in more ways than just surgery. Dr. Dayan is a Facial Plastic Surgeon who is board certification by both the American Board of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology. He is a frequent lecturer, physician educator and active researcher in emerging cosmetic medicine technologies and techniques.

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Dr. Williams shares what he is doing to navigate the impact of COVID-19 on his business and answers questions other doctors have asked about how they should handle this turbulent time.

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Dr Williams shares his insight and best practices for raising financially responsible children because data shows that learning this will help with their self esteem and self worth. And, also, do you want to continue to take care of your kids in retirement? Raising people not financially independent is not sustainable so Dr. Williams' has done the research, including reading The Millionaire Next Door which he encourages everyone to read. But there is more. Tune in to learn how Dr Williams has raised his financially responsible kids and hopefully you can too!

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Dr. Williams interviews former fellow, Dr. Stephen Smith, about his transition from the University to opening his own private practice - including building his own building, opening a surgery center ("the parachute"), building his brand, and more. So many pearls to take from this if you are considering opening your own practice.

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Both Dr. Williams and Dr. Koch have had notable success as surgeons and businessmen, but not without hard work and learning from failures. Listen in to hear about their journeys to becoming an entrepreneur because it's not taught in medical school. Real advice from the guys who have done it!

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Dr. Williams' uncovers Tom Seery's tips for running a thriving business with over 200 employees, including how to accept more failure than success at times, hiring key people, and supporting humanitarian efforts. Additionally, Tom Seery shares his thoughts on why "Board Certified" doesn’t solve the trust gap problem with consumers, nor will stars on social media. And although Dr. Williams and Tom Seery took different career paths to build their successful businesses, listeners will hear how much they have in common when it comes to their approach to elevating business, building a positive work culture and making time for personal development and relationships.

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Dr. Williams hosts Ryan Miller, CEO and Founder of Etna Interactive, a trusted online medical practice marketing company. In an interview format, Dr. Williams asks Ryan Miller the pressing questions doctors have that are looking to successfully market their practices. Ryan Miller will provide tried and true guidance on the ins and outs to successful medical practice marketing. Dr. Williams will also share his keys to marketing success for his practice and Mr. Miller will provide insight based on his experience helping other medical practices market themselves.