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This week on the 2 Regular Guys Podcast, we’re joined by Daniel Frank, owner and CEO of Silverscreen Decoration & Fulfillment, to explore how process, leadership, and strategic outsourcing can completely transform a growing business. With more than 30 years of experience in logistics and manufacturing, Dan has seen firsthand how disciplined systems and a solutions-first mindset drive real, measurable growth. His company is up 30% to 40% this year, with monthly volume more than doubling. Proof that process can outperform hustle. Daniel shares how outsourcing marketing, IT, art, and finance actually strengthened his company’s control and culture, and how focusing on client-driven solutions led to new revenue streams and loyal partnerships. If you’ve ever wondered how to scale without losing your sanity, this conversation is packed with insight and inspiration.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

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NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/9ZGe96lNDTgDad JokeAaron: What do you call a happy cowboy?

Jolly Rancher

The Power of ProcessAaron: Can you start by sharing your background and how your experience in logistics and manufacturing shaped the way you lead your company today?

Terry: You’re in the middle of a 30 or 40% growth year — what are the biggest factors driving that success?

Aaron: You’ve built a system that emphasizes process over chaos. How did you start creating those systems, and what was the first one that made a big difference?

Terry: Many business owners fear outsourcing. What helped you get past that fear and build confidence in the decision?

Aaron: How do you make sure those outsourced teams stay aligned with your brand and standards?

Terry: Let’s get back inside your internal team… How do you develop and empower your leadership team to own their areas while maintaining overall accountability?

Aaron: You run on a merit-based culture. How does that show up day-to-day, and what impact has it had on your team’s performance?

Terry: What’s your process for identifying new opportunities or deciding when to say yes to something new?

Aaron: I know you have added a lot of digital decoration in recent years. As a contract decorator, some people feel they have to stay analog primarily from a pricing standpoint. But you have a unique take on what digital decoration, like DTF, is doing for your business.

Terry: How do you personally balance working on the business versus in it as you continue to grow?

Terry: We have only scratched the surface of some of the wonderful conversations I have had with you. If people want to connect with you or learn more about the services you provide, how can they do that?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/PJhDaFKDGTEOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, Nov. 1-2. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems: Learn from Erich Campbell about digitizing for patches. Trade Shows ASI Show Orlando, FL – January 5-7, 2026 * Impressions Long Beach, CA – January 22-24, 2026 * DAX Kansas City, MO – February 20-21, 2026 * ASI Show Forth Worth, TX – March 9-11, 2026 * Graphics Pro Expo, Irving, TX – March 12-14, 2026 * Impressions Atlantic City, NJ – March 26-28, 2026 * DAX Dayton, OH – April 24-25, 2026 * DAX Chicago, IL – May 15-16, 2026 * DAX Tampa, FL – May 29-30, 2026 * DAX Nashville, TN – June 19-20, 2026 * ASI Show Chicago, IL – July 21-23, 2026 * DAX Twin Cities, MN – August 7-8, 2026 * Graphics Pro Expo, Long Beach, CA – August 13-15, 2026 * Graphics Pro Expo, Cleveland, OH – September 10-11, 2026 * Printing United Expo, Las Vegas, NV – September 23-25, 2026 * Impressions Dallas, TX – October 22-24, 2026
All dates and events are subject to change

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It’s one of our favorite shows of the year. The 2025 REGGIE Award Nominee Reveal! Join the 2 Regular Guys as we unveil the official list of this year’s nominees and celebrate the people, products, and companies making a difference in the garment decorating world. These awards are 100% community-driven — nominated and voted on by decorators, suppliers, and industry pros just like you. We’ll talk about what makes the REGGIES so special, highlight this year’s standout categories, and share some behind-the-scenes stories from the nomination process. Tune in for a fun, fast-paced episode packed with inspiration, gratitude, and a few surprises along the way. Let’s celebrate the heart of this industry — the people who make it happen!

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
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NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad JokeTerry: Cars have too many gadgets these days

I tried to back up yesterday, and my car played a video of a guy being run over by a car.

2025 REGGIE Nominees 2025 Fresh Impact Product Award* – This category shines a light on products that have made a notable difference in our industry during the calendar year. To qualify, products should have hit the market within the last three years and have yet to be on the voting list in previous years. This award aims to acknowledge the fresh and influential contributions these new products bring to our field, showcasing innovation and progress. * Last year Siser Compostable PureHT

| Epson G6070 DTF Printer | | The Kraken from American Print and Supply | | 3DPuff foam from SPSI | | Maderia’s Sensa Green Sustainable Lyocell Thread | | The Sentinel – Automated Vision DTF Cutting | | Epson F1070 | | Hydra DTF Printer from American Print and Supply |

• 2025 Customer Care Spotlight Award – This category is all about recognizing a company, and if applicable, a specific individual within that company, who has shown exceptional customer service in our industry. It’s about spotlighting those who go the extra mile to ensure customers are satisfied. Please list the company and, if there’s a standout person, mention them too. This award highlights the importance of a customer-focused approach and celebrates the companies and individuals who embody this principle in their daily operations.
• Last year Joseph Eric from The Magic Touch

| American Print and Supply – Keith, Jay and Sean | | Equipment Zone – Roy and Dave | | Angie Meese UX Print | | Lane Seven – Morgan Malone | | Liz Beavers, Embroidery Specialist at SPSI | | David Hanes Corel Trainer | | Deana Iribe at Printer Biz (formerly DTG Connection) and The Print Bakery. | | Epson America – Paul Morales | | Joseph Eric from MagicTouch | | Marshall Atkinson | | Aimee Dowell | | Rene Rosales with Texmac | | Stahls | | Vik Patel Craft Express |

• 2025 Industry Education Excellence Award – This category recognizes the best teacher or online education source that helps people learn in our industry in 2025. It’s for those who love to teach and share knowledge, not sell things through their talks or posts. The award is open to amazing teachers and online spots like podcasts, blogs, video channels, virtual events, and training sessions that make learning fun and easy.
• Last year Jay Busselle

| Aaron Montgomery – Our Success Group | | Dave Conner – Stahls | | Kim Johnson – Paisley Jo Designs | | David Hanes – CorelTrainer | | Bill Garvin | | Angie Meese | | Jeff Fuller | | Laurie Donovan Sawgrass | | Mark Coudrey | | Patrick Ali- Siser North America | | Sue Wilson Brown of OML Embroidery | | Cassie Green | | Katie Wubben of Trouble Me Knot Embroidery | | PRINTING United Alliance’s iLEARNING+ Education and Certification Platform |

• 2025 Decorator’s Hub Trade Show Award – This category aims to honor an in-person event that significantly benefited, educated, and fostered networking within the decorator’s community. It’s about applauding the event that offered a robust platform for learning, connecting, and growing together. Through this award, we seek to acknowledge the hard work and dedication that go into organizing a trade show that truly serves and uplifts our industry’s community.
• Last year Printing United Las Vegas

| PRINTING United Expo (Apparel Zone) | | Impressions Expo Long Beach | | Applique Getaway | | ShirtLab |

2025 Rising Star Award – This award seeks to highlight an individual under 40 who is making waves in our industry. The nominee should embody the essence of excellence in garment and product decoration, showcasing creativity, skill, and a positive impact in the field. Before making a nomination, please ensure they are indeed under 40. This is about fresh perspectives brought forth by the emerging talents in our industry.

Last year Kylee Salva of Couture Kreations

| Rob Super – American Print and Supply | | Reese Barber – Chipply | | Davis Slagle – Bee Graphics | | Patrick Ali – Siser North America | | Sam Lapcevic of Branded Threads | | Allee Bruce | | Corbin Linder at Udder Color/Linder Screen Printing, Norman Oklahoma | | Angie Meese UX Print | | Meghan Rodenhouse from Craft Express | | Luna |

• 2025 Women’s Voice Award – This award is all about celebrating a person who is working hard to spotlight the roles and achievements of women in our industry. It’s for someone who is making a big difference in raising awareness and boosting the profile of women in the garment decorating field. Through this award, we aim to say a big ‘thank you’ and cheer on the ongoing efforts to create a more inclusive and inspiring industry for everyone.
• Last year, Adrienne Palmer

| Cassie Green – Apparelist | | Lisbeth Lyons Black | | Nicole Pape, CEO at Embellishr | | Theresa Hagel – ASI | | Adrienne Palmer | | Alexis Galloway | | Angie Meese | | Jenna and Kelly stalls | | Megan Griffith at P&M Apparel | | Nikki Bowen, Cotton Street Apparel |

• 2025 2 Regular Guys Podcast Guest Star Award – This award is all about appreciating the guest who not only shared a wealth of information that was a game-changer for your business but also kept you entertained on the 2 Regular Guys Podcast. It’s for the guest whose insights and engaging demeanor made a lasting positive impression, helping to blend valuable learning with enjoyment.
• Last year Dane Clement

| Jay Busselle – The Branded Merch Network | | Dane Clement – Stahls | | Johnny Shell | | Kylene Montgomery | | Angie Meese from That Shirt Shack | | Erich Campbell | | Ramona McKee | | Theresa Hegel |

• 2025 Best Ambassador for the Industry
• This category is to recognize someone who represents our industry, within and without, and exemplifies all the positive aspects of garment and product decoration.
• Last year Cassie Green

| Jed Seifert | | Dave Conner – Stahls | | Aaron Montgomery – Our Success Group | | Terry Combs | | Brett Bowden | | Chuck Northcutt | | Kristyn Leary from Origin Apparel in Steamboat. | | Justin Armenta | | Marshall Atkinson | | The Print Whisperer | | Jeff Fuller | | Monty Mimms – Sanmar | | Lon Winters – Graphic Elephants |

www.2regularguys.com/reggies

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/SzkofbifGPEOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, Nov. 1-2. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems: Learn from Erich Campbell about digitizing for patches. Trade Shows Graphics Pro Charlotte, NC – November 6-8, 2025 * ASI Show Orlando, FL – January 5-7, 2026 * Impressions Long Beach, CA – January 22-24, 2026 * DAX Kansas City, MO – February 20-21, 2026 * ASI Show Forth Worth, TX – March 9-11, 2026 * Graphics Pro Expo, Irving, TX – March 12-14, 2026 * Impressions Atlantic City, NJ – March 26-28, 2026 * DAX Dayton, OH – April 24-25, 2026 * DAX Chicago, IL – May 15-16, 2026 * DAX Tampa, FL – May 29-30, 2026 * DAX Nashville, TN – June 19-20, 2026 * ASI Show Chicago, IL – July 21-23, 2026 * DAX Twin Cities, MN – August 7-8, 2026 * Printing United Expo, Las Vegas, NV – September 23-25, 2026
All dates and events are subject to change

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This week, the 2 Regular Guys are joined by our good friend Jay Busselle to talk about how automation and AI are transforming the promo, apparel, and print world. Jay is gearing up for his new event, Automate & Elevate, designed to help professionals work faster, sell smarter, and stay profitable. We’ll dive into why now is the time to embrace automation, how AI can elevate people—not replace them—and what trends are shaping the future of our industry. Tune in for a real-world look at how to turn new technology into a business advantage.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/RLgqiTuXLWkDad JokeTerry: Which monster loves to go to the club?

The Boogeyman

Automate & Elevate 2025 Fresh Impact Product Award * 2025 Customer Care Spotlight Award * 2025 Industry Education Excellence Award * 2025 Decorator’s Hub Trade Show Award * 2025 Rising Star Award * 2025 Women’s Voice Award * 2025 2 Regular Guys Podcast Guest Star Award * 2025 Best Ambassador for the Industry* * The REGGIE Nominations are officially open – Nominate today at https://www.2regularguys.com/reggies/

Aaron: Jay, lots of changes for you over the past year. Share what you’ve been up to lately.

Terry: The Big Picture:

What makes Automate & Elevate different from a typical webinar or training session? And why is now the right time to focus on automation and AI in the promo, print, and apparel space?

Aaron: The Mindset Shift:

A lot of small business owners still feel like automation or AI is “too big” or “too technical” for them. What’s one mindset shift that can help them get started and actually see early wins?

Terry: Humans + Machines:

You’ve said before that automation shouldn’t replace people — it should elevate them. How are you seeing that play out in the promo and apparel world right now?

Aaron: The Road Ahead:

Without giving away all the secrets from Automate & Elevate, what’s one trend or tool you’re most excited about that’s going to change the way our industry works over the next year or two?

Terry: It’s all happening here on the 2RG’s platform, but give our listeners the details about tuning in. And tell us how people can reach out to you.

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/9HGRKIzczgQOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, Nov. 1-2. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems: Learn from Erich Campbell about digitizing for patches. Trade Shows Graphics Pro Charlotte, NC – November 6-8, 2025 * ASI Show Orlando, FL – January 5-7, 2026 * Impressions Long Beach, CA – January 22-24, 2026 * DAX Kansas City, MO – February 20-21, 2026 * ASI Show Forth Worth, TX – March 9-11, 2026 * Graphics Pro Expo, Irving, TX – March 12-14, 2026 * Impressions Atlantic City, NJ – March 26-28, 2026 * DAX Dayton, OH – April 24-25, 2026 * DAX Chicago, IL – May 15-16, 2026 * DAX Tampa, FL – May 29-30, 2026 * DAX Nashville, TN – June 19-20, 2026 * ASI Show Chicago, IL – July 21-23, 2026 * DAX Twin Cities, MN – August 7-8, 2026 * Printing United Expo, Las Vegas, NV – September 23-25, 2026
All dates and events are subject to change

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Join Aaron and Erich live from the show floor as they discuss the highlights and happenings at this year’s Printing United Expo – from technologies on hand, to booth life, to the attendee reactions and educational opportunities, the Guys will let you in on what Printing United has to offer and very likely be joined by a couple of impromptu special guests.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/8YE3ZnsYl4QDad JokeAaron: Why can’t you trust an atom?

They make up everything.

Printing United Recap* Listen to Erich and Aaron chat about all things Printing United.

Learn about next year’s event and get notified at https://www.printingunited.com/notify-me/

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/n82HSF8-FAIOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, Nov. 1-2. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems: Learn from Erich Campbell about digitizing for patches. Trade Shows Printing United Orlando, FL – October 22-24, 2025 + Chaos to Clarity: The Mindset Shift That Transforms Everything – October 22, 2025, at 12:00 PM – 12:50 PM + The Time Myth: Why Work-Life Balance Is a Lie and What to Do Instead – October 23, 2025 at 3:00 PM – 3:50 PM + Setting and Achieving Goals Yet This Year: Making the Most of 2025 and Beyond – October 23, 2025 at 4:00 PM – 4:50 PM * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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This week on the 2 Regular Guys Podcast, we’re joined by Michael Thero of Pythias Technologies to explore how automation is transforming print shops of every size. From DTF and DTG to sublimation and fulfillment, automation isn’t about replacing people. It’s about removing bottlenecks, reducing waste, and giving decorators more time to focus on creativity and customers. We’ll dig into where to start with automation, and how connected workflows are leveling the playing field between small shops and large-scale producers. Whether you’re still printing manually or already testing connected systems, this episode will help you see what’s possible and how to take the next smart step toward a faster, more profitable shop.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/_NqZvuuysPIDad JokeAaron: What do you call a paper airplane that can’t fly?

Stationary

REGGIE Announcement 2025 Fresh Impact Product Award * 2025 Customer Care Spotlight Award * 2025 Industry Education Excellence Award * 2025 Decorator’s Hub Trade Show Award * 2025 Rising Star Award * 2025 Women’s Voice Award * 2025 2 Regular Guys Podcast Guest Star Award * 2025 Best Ambassador for the Industry* * The REGGIE Nominations are officially open – Nominate today at https://www.2regularguys.com/reggies/

Aaron: Michael, welcome to the show. Tell us a little about yourself and your journey in this industry. What got you interested in automation and workflow systems for the print industry?

Terry: I’ve done some writing and consulting called Double Your Production in 30 Days or Less. You’ve talked similarly about going 0-60 in a few weeks. What does that look like in real terms?

Aaron: Many decorators think automation means expensive robots or complicated software. What are a few simple automations that can make a big difference right away?

Terry: I know you’re all about streamlining processes in the actual decoration. Share some thoughts on streamlining in DTF, DTG, and sublimation.

Aaron: Automation is often viewed as a tech topic, but what mindset shifts do shop owners need to make before implementing it successfully?

Terry: For shops selling online through Shopify, Etsy, or Amazon, what are some best practices for syncing orders, inventory, and fulfillment efficiently?

Aaron: It feels like shipping costs are going up and up, and shipping times occasionally feel a little fluid. Share your thoughts on reducing shipping costs and times.

Terry: How has the explosion of DTF changed the conversation around automation and connected workflows?

Aaron: Looking ahead, what excites you most about where automation and the print industry are headed in the next few years?

Terry: Tell us a little about your own software product and how our listeners can find you?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/n82HSF8-FAIOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, Nov. 1-2. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems: Learn from Erich Campbell about digitizing for patches. Trade Shows Printing United Orlando, FL – October 22-24, 2025 + Chaos to Clarity: The Mindset Shift That Transforms Everything – October 22, 2025, at 12:00 PM – 12:50 PM + The Time Myth: Why Work-Life Balance Is a Lie and What to Do Instead – October 23, 2025 at 3:00 PM – 3:50 PM + Setting and Achieving Goals Yet This Year: Making the Most of 2025 and Beyond – October 23, 2025 at 4:00 PM – 4:50 PM * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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It’s one of our favorite shows of the year! The 2 Regular Guys are kicking off awards season by revealing the 2025 REGGIE Award categories. The industry’s only awards fully nominated and voted on by the garment decorating community. We’ll share what’s new, what’s returning, and how you can make your voice heard in celebrating the people and companies making a real impact. As a special bonus, Aaron Montgomery will close out the episode with a powerful segment on The Uncommon Mindset. The thinking that separates those who just get by from those who create lasting success. You’ll walk away inspired, informed, and ready to nominate your favorites (and maybe yourself) for this year’s REGGIEs!

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad JokeTerry: I’ve changed my name on all my social media to NOBODY

So now I can press the ‘like’ button on any stupid post and it’ll say NOBODY likes this

REGGIE Announcement 2025 Fresh Impact Product Award – This category shines a light on products that have made a notable difference in our industry during the calendar year. To qualify, products should have hit the market within the last three years and have yet to be on the voting list in previous years. This award aims to acknowledge the fresh and influential contributions these new products bring to our field, showcasing innovation and progress. * Last year Siser Compostable PureHT * 2025 Customer Care Spotlight Award – This category is all about recognizing a company, and if applicable, a specific individual within that company, who has shown exceptional customer service in our industry. It’s about spotlighting those who go the extra mile to ensure customers are satisfied. Please list the company and, if there’s a standout person, mention them too. This award highlights the importance of a customer-focused approach and celebrates the companies and individuals who embody this principle in their daily operations. * Last year Joseph Eric from The Magic Touch * 2025 Industry Education Excellence Award – This category recognizes the best teacher or online education source that helps people learn in our industry in 2025. It’s for those who love to teach and share knowledge, not sell things through their talks or posts. The award is open to amazing teachers and online spots like podcasts, blogs, video channels, virtual events, and training sessions that make learning fun and easy. * Last year Jay Busselle * 2025 Decorator’s Hub Trade Show Award* – This category aims to honor an in-person event that significantly benefited, educated, and fostered networking within the decorator’s community in 2024. It’s about applauding the event that offered a robust platform for learning, connecting, and growing together. Through this award, we seek to acknowledge the hard work and dedication that go into organizing a trade show that truly serves and uplifts our industry’s community. * Last year Printing United Las Vegas

• 2025 Rising Star Award – This award seeks to highlight an individual under 40 who is making waves in our industry. The nominee should embody the essence of excellence in garment and product decoration, showcasing creativity, skill, and a positive impact in the field. Before making a nomination, please ensure they are indeed under 40. This is about fresh perspectives brought forth by the emerging talents in our industry.
• Last year Kylee Salva of Couture Kreations
• 2025 Women’s Voice Award – This award is all about celebrating a person who is working hard to spotlight the roles and achievements of women in our industry. It’s for someone who is making a big difference in raising awareness and boosting the profile of women in the garment decorating field. Through this award, we aim to say a big ‘thank you’ and cheer on the ongoing efforts to create a more inclusive and inspiring industry for everyone.
• Last year Adrienne Palmer
• 2025 2 Regular Guys Podcast Guest Star Award – This award is all about appreciating the guest who not only shared a wealth of information that was a game changer for your business but also kept you entertained on the 2 Regular Guys Podcast. It’s for the guest whose insights and engaging demeanor made a lasting positive impression, helping to blend valuable learning with enjoyment.
• Last year Dane Clement
• 2025 Best Ambassador for the Industry
• This category is to recognize someone who represents our industry, within and without, and exemplifies all the positive aspects of garment and product decoration.
• Last year Cassie Green

The REGGIE Nominations are officially open – Nominate today at https://www.2regularguys.com/reggies/

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/x61ZKgKfcU0?si=Bivfdwb8TPjPlBIPOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, Nov. 1-2. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems: Learn from Erich Campbell about digitizing for patches. Trade Shows Printing United Orlando, FL – October 22-24, 2025 + Chaos to Clarity: The Mindset Shift That Transforms Everything – October 22, 2025, at 12:00 PM – 12:50 PM + The Time Myth: Why Work-Life Balance Is a Lie and What to Do Instead – October 23, 2025 at 3:00 PM – 3:50 PM + Setting and Achieving Goals Yet This Year: Making the Most of 2025 and Beyond – October 23, 2025 at 4:00 PM – 4:50 PM * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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This week on the 2 Regular Guys Podcast, Aaron and Terry are joined by industry expert Erich Campbell for a no-nonsense look at the myths that keep decorators stuck. From the belief that you have to be the lowest price, to the idea that buying more equipment is the fast track to success, to trusting that YouTube or a supplier’s rep has all the answers, we’ll tackle the stories that sound good but cost shops time, money, and energy. Together we’ll break down why these common assumptions don’t hold up, and share what actually leads to growth, balance, and long-term success in this business. If you’ve ever wondered whether small shops can compete, if you should accept every order, or if working harder is really the key to getting ahead, this conversation is for you.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

Newshttps://youtu.be/6mNHDlJlrgEIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad JokeAaron: I’m reading a new book about anti-gravity.

It’s impossible to put down.

Busting Myths in the Apparel IndustryMyths That Hold Decorators Back

• The customer is always right, even when they’re wrong
• I have to compete on price… I have to be the lowest price
• If I just had more equipment, I could be successful
• If I take every penny I have out of savings and buy equipment, the world will beat a path to my door
• I don’t know where to start, so I’ll just roll the dice and hope for the best
• YouTube is the answer to all life and business problems
• I’ll just ask my supplier’s sales rep for everything I need to get started… they’re the experts
• The guy who is selling me his business and equipment says he’ll teach me everything
• Part 2: The guy selling me his business and equipment says, “This is what it’s worth.”
• You need to accept every order that comes in to grow.
• Small shops can’t compete with the big online players.
• If I work harder and longer hours, I’ll eventually get ahead.
• Trade shows and networking are just for vendors, not decorators.
• Hiring employees just creates more headaches than it’s worth.

https://www.printingunited.com/attend/ – Use code 2RG25

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/x61ZKgKfcU0?si=Bivfdwb8TPjPlBIPOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, Nov. 1-2. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems: Learn from Erich Campbell about digitizing for patches. Trade Shows Impressions Expo Dallas, TX – October 2-4, 2025 + Uncommon Mindset, Uncommon Results: How to Stop Operating Like Everyone Else – – October 3, 2025 at 10:45 AM – 12:00 PM + Cutting Through the Noise: Finding Success in the Wild West of DTF – October 4, 2025 at 9:00 AM – 10:15 AM * Printing United Orlando, FL – October 22-24, 2025 + Chaos to Clarity: The Mindset Shift That Transforms Everything – October 22, 2025, at 12:00 PM – 12:50 PM + The Time Myth: Why Work-Life Balance Is a Lie and What to Do Instead – October 23, 2025 at 3:00 PM – 3:50 PM + Setting and Achieving Goals Yet This Year: Making the Most of 2025 and Beyond – October 23, 2025 at 4:00 PM – 4:50 PM * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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In 2025, apparel decorators are facing uncertainty, shifting technologies, and more noise than ever before. That makes hands-on learning, real conversations, and in-person events more valuable than ever. In this episode, Cassie Green from Apparelist and Printing United Alliance joins the 2 Regular Guys to share why face-to-face training and networking give decorators an edge and how in-person experiences differ from what can be learned online. She also provides a behind-the-scenes look at the Apparel Zone and the new AI Pavilion at Printing United Expo 2025, while keeping the focus on the bigger picture of how decorators can apply these lessons whether they attend Expo or not. Listeners will walk away with practical insights into vendor selection, sustainable growth strategies for DTF, and the mindset shifts needed to thrive in a year filled with challenges and opportunities.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

Newshttps://youtu.be/6hfruGAVnTsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad JokeTerry: My grandkids asked me what I used to play on the iPad as a kid

I told them I used to talk into a fan to sound like a robot

In-Person Events for Apparel DecoratorsTerry: Welcome – Give us a brief Cassie 101…

Aaron: You know we love education here, and that has something you have always been very close to in the industry. Why do you think hands-on learning is especially important for decorators right now?

Terry: Speaking of hands-on / in-person, the Apparel Zone at Printing United Expo has become a hub for decorators. What makes it a useful model of hands-on education?

Aaron: AI is buzzing everywhere—what’s the real takeaway for decorators when it comes to AI tools in business and production?

Aaron: We’ve had a tumultuous 2025—how do in-person events help decorators find clarity and direction?

Terry: What role does networking play in shaping a decorator’s long-term business success? (Maybe share a story where attending an in-person event directly helped a business shift or grow?)

Terry: What would you say to the shop owner who thinks, “I can’t afford the time or cost to attend an event”?

Aaron: At the Apparel Zone, I get to chat with Rob Super of American Print and Supply about – What to Look for in Your Digital Vendor. We are both excited about the topic. Why is this important to think about for apparel decorators?

Aaron: If decorators took just one mindset shift from events like these, what should it be?

Terry: From your point of view, what lessons can decorators take home even if they don’t attend Expo this year?

Terry: Let people know how they can register to attend the Expo, learn more, connect with you, and check out the amazing content you share through Apparelist all the time? – https://www.printingunited.com/attend/ – Use code 2RG25

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/Cx3Zh3Yyf1YOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, Nov. 1-2. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems: Learn from Erich Campbell about digitizing for patches. Trade Shows Impressions Expo Dallas, TX – October 2-4, 2025 + Uncommon Mindset, Uncommon Results: How to Stop Operating Like Everyone Else – – October 3, 2025 at 10:45 AM – 12:00 PM + Cutting Through the Noise: Finding Success in the Wild West of DTF – October 4, 2025 at 9:00 AM – 10:15 AM * Printing United Orlando, FL – October 22-24, 2025 + Chaos to Clarity: The Mindset Shift That Transforms Everything – October 22, 2025, at 12:00 PM – 12:50 PM + The Time Myth: Why Work-Life Balance Is a Lie and What to Do Instead – October 23, 2025 at 3:00 PM – 3:50 PM + Setting and Achieving Goals Yet This Year: Making the Most of 2025 and Beyond – October 23, 2025 at 4:00 PM – 4:50 PM * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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We’re continuing our conversation on planning for the busiest season of the year! In this follow-up episode, Aaron and Terry dive into the second half of our holiday preparation series for garment decorators, screen printers, embroiderers, sublimators, and DTF shops. This time the focus is on what makes or breaks Q4: clear customer expectations, simple and effective holiday marketing, and protecting your sanity while staying profitable. Learn how to set realistic cutoff dates, communicate policies that keep customers happy, and create a marketing plan that helps you stand out during the holiday rush. We’ll also talk about why saying “no” is sometimes the best business decision you can make. If you want to finish the year strong without the burnout, this episode gives you the practical strategies and encouragement you need to thrive this holiday season.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

Newshttps://youtu.be/fAMbH4LdASMIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad JokeTerry: You know when you buy a bag of salad and it turns brown and soggy really quick?
Yeah, a bag of cookies won’t do that

Prepare for An Awesome Q4 for Apparel DecoratorsSegment 4: Customer Expectations & Policies

Setting cutoff dates, rush order policies.

Importance of clear deadlines and transparency.

How early communication prevents complaints.

This will not only be appreciated by your customers, but also subtlety let them know you are a serious and in demand decorator.

The big deadline for most of us will be the last day before Christmas so that your customer can still place an order and receive it before the holiday.

This includes the time to get in any product to decorate, and to allow you time to produce the product and deliver or ship in time.

No one wants their order a day late here.

If you’re new to this, pad your deadlines a bit. It’s hard to turn down orders, but better to have a shorter window for placing an order than by missing holiday deliveries.

Be sure to give your regular customers a heads up that the holidays may stretch out turnaround times, so place your orders now so you’ll be at the front of the production line.

Segment 5: Marketing for the Holidays

Simple Q4 marketing plan (calendar, social, promos).

Teasing products early, loyalty deals, Cyber Monday push.

Focus on specialties instead of saying yes to everything.

• If you’re not taking advantage of promoting on social media, you are definitely leaving holiday dollars on the table.
• Don’t know where to start? Offer a holiday social media internship at the local college for a marketing student. They can get you and your company in front of thousands of eyes in no time. They add to their resume and portfolio, and you add dollars to your bottom line.
• And yes, people are interested in seeing you printing a t-shirt, or embroider a hat, or heat pressing a DTF transfers. To you it’s just making a sweatshirt, but for people browsing the internet, it’s something creative, amazing, and even magical.
• If you’re selling to customers who are reselling holiday-related goods, offer a discount for early orders.
• Or let’s go a step further. If you’re selling to end consumers, offer them a discount to make their holiday purchases early. That will open up more space in the schedule for new orders closer to the holidays.

Next week I’ll have details for my 4th Quarter Marketing Masterclass and Workshop. Opportunity to be intentional.

Segment 6: Protecting Your Sanity

The power of saying no kindly but firmly.

Balancing workload with profitability.

Choosing joy and pride in being prepared.

Wrap-Up

Key takeaways: forecast, plan, communicate, simplify.

Call to action: start your holiday planning now.

Be sure to read Terry’s article in Impressions Magazine

Your employees might like to give the same gift items they’re boxing and shipping out for you every day. As a screen printer, every year I would have a special and unique holiday graphic created. Employees could place orders for garments at my cost, and on a specified date we would print all the employee gift items as a single production run. Happy employees made for a happier holiday season around my shop, and into the coming year. Help your employees have a happier holiday too.

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/2sT4ok1kHRQOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, Nov. 1-2. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems: Learn from Erich Campbell about digitizing for patches. Trade Shows Impressions Expo Dallas, TX – October 2-4, 2025 + Uncommon Mindset, Uncommon Results: How to Stop Operating Like Everyone Else – – October 3, 2025 at 10:45 AM – 12:00 PM + Cutting Through the Noise: Finding Success in the Wild West of DTF – October 4, 2025 at 9:00 AM – 10:15 AM * Printing United Orlando, FL – October 22-24, 2025 + Chaos to Clarity: The Mindset Shift That Transforms Everything – October 22, 2025, at 12:00 PM – 12:50 PM + The Time Myth: Why Work-Life Balance Is a Lie and What to Do Instead – October 23, 2025 at 3:00 PM – 3:50 PM + Setting and Achieving Goals Yet This Year: Making the Most of 2025 and Beyond – October 23, 2025 at 4:00 PM – 4:50 PM * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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The holiday season is the busiest and most profitable time of the year for garment decorators, screen printers, embroiderers, sublimators, and DTF shops. In this episode, Aaron and Terry share proven tips to help you plan ahead for Q4 so you can boost sales, meet deadlines, and keep your sanity. You’ll learn how to forecast holiday orders, manage inventory, train staff, and set customer policies that actually work during the rush. If you’ve ever felt overwhelmed by the holiday chaos, this conversation will give you practical strategies to streamline production, simplify your marketing, and finish the year strong. Whether you’re decorating apparel, custom gifts, or promotional products, these Q4 preparation tips will help you avoid burnout and make the holidays your most successful season yet.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad JokeAaron: How many tickles does it take to make an octopus laugh?

Tentacles (10 Tickles)

Holiday Production Success for Apparel DecoratorsSegment 1: Forecasting & Capacity

Terry: Looking at last year’s numbers & trends.
Aaron: Best-guess projections if you’re newer.
Discussion: Facing real capacity vs. “perfect world” capacity.

What volume of sales do we expect?

If you were in business during the holidays last year, that’s your starting point.
What dollar amount did you sell?
How difficult was it to reach those numbers?
And how much business did you leave on the table because you were overwhelmed?
If you’ve been in business for multiple years, it’s all the better. You can look at trends up or down for October, November and December.
Is it possible this year for you to add to what you’ve done in the past with new marketing, products, graphics, staffing, etc.?
Or in semi-turbulent times will you be happy to just maintain your previous sales numbers?
Either way, project a number and work backwards on how to achieve it, without the extra hours and the pain, both physical and mental, of previous holiday seasons.
Projections are just that, a guesstimate of what we believe we can accomplish. Your best guess is probably more than most decorators do in the run up to the season.
As the years go by and you track sales and production, these projections will become more and more precise.

What’s your current capability

Do you really know your current capacity?
Unfortunately, most of us imagine our capabilities in a perfect world, not the world we live in day-to-day. It’s hard for you to admit that where we are today is where we are production-wise, but we have to face reality. And know that you can make it better in the future.
If you’re up at night worrying about getting orders out the door, you probably haven’t admitted to yourself at what level you are truly capable of producing right now, today.
Again, be honest with yourself, and then start working toward the things you need to do to increase production.
For this holiday season, we need to work with what we’ve got. Short of a Christmas miracle, you’re more likely to be missing deadlines than magically producing more.
I’ve worked with so many companies that base their sales and production schedules on operating in a world where nothing goes wrong. I don’t know about you, but my production floor doesn’t exist in a sealed bubble of perfection.
Scheduling must take unknown delays and issues into account. I’m not saying sell yourself short on what you can accomplish. I’m saying take off your rose-colored glasses and see what you can do right now, today.
In the new year, let’s focus on becoming more efficient and more production centric. Coming into the holiday season is not the time to try and shake up how you accomplish your current tasks.
Do you have the equipment, staff, and capital to invest in equipment or products and so on, to produce what you anticipate?
Obviously, if you are operating at your maximum capacity and you expect an increase in sales/production over the holidays, you need to make some auxiliary plans.

Segment 2: Inventory & Vendors

Buying smart: bestsellers, practical vs. high-end items.
Building vendor relationships + backup plans.
Anecdote: stocking up too late vs. planning early.

Do an inventory of equipment, supplies, staff and more

Take stock of what you have at hand to work with, whether that be equipment, employees, blank goods, supplies, etc. Think about what potential all these things combined together can accomplish.
Does any of your equipment need some tender loving care? Is it time to replace or buy new equipment? Year-end tax savings can be a good motivator to make that purchase before the new year begins.
As to blank goods or other supplies, everyone else is looking forward to holiday sales as well. Don’t be left scouring the internet to find product at the last minute.
Planning to custom decorate Christmas stockings? Buy them now, before you’re on the “estimated delivery in January” list.

What products or services do you offer that can maximize your potential?

What do you do best and most efficiently that can maximize your profit potential? These are the products and processes where you should focus your attention and marketing. Promoting what you do best and what makes the most money for you only makes sense.
Promote, promote, promote your specialty and what makes the most money per order. That alone can make you more money this season with exactly the same amount of production time and effort as last year.

Segment 3: Staff & Workflow

Temporary help, training before the rush.
Shop layout tweaks, workflow, and realistic schedules.
Showing gratitude and keeping morale up.

Contract decorators

If you don’t have the ability this season to meet your production goals, what are the options?
You could take fewer orders, but that doesn’t make sense, or you could get some production assistance.
Contract decorators are planning for the rush of production just like you. If you wait too long to get a slice of their production schedule, they may be booked up.
Do you know any niche market decorators who don’t participate in holiday sales? They might be your perfect partner. When I sold exclusively in the fraternity/sorority marketplace, I was always looking for contract production between Thanksgiving and New Year’s, and all summer long.
Ask to see samples of the contractor’s work and, if practical, ask for references of other customers (that aren’t your direct competitors).
Anyone who has been in the garment and product decorating game for very long knows that some decorators are better than others. Poor quality work or late delivery could sabotage your entire holiday sales plans.

Temporary employees

Some college students have as much as 6-8 weeks off over the holiday season, and most would love the opportunity to make some money before going back to school.
The more flexible you are, the greater the pool of potential employees. After school high school students (and full time when they’re on break), stay at home moms and dads, second job opportunities to help pay for the holidays, and so on.
A Saturday shift for six weeks or so can add to your productivity. Or an evening shift can broaden your staffing potential to people who work full-time jobs but would love to make some extra holiday spending money.
Have a great employee who can lead that shift? Give them the opportunity to head up the extra hours so you’re not working six or seven days a week, day and night. And with that opportunity, you might just find a potential new manager to relieve some of your burden year-round.
Hire and train before the rush. Yes, you’ll spend a little more money with payroll on the front end, but you’ll gain more productivity in the heat of the season.
It’s far easier to train someone when business is calm as opposed to rushing through it with orders stacking up.

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/w4pzyWEmjM4OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, Nov. 1-2. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems: Learn from Erich Campbell about digitizing for patches. Trade Shows Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 + Uncommon Mindset, Uncommon Results: How to Stop Operating Like Everyone Else – – October 3, 2025 at 10:45 AM – 12:00 PM + Cutting Through the Noise: Finding Success in the Wild West of DTF – October 4, 2025 at 9:00 AM – 10:15 AM * Printing United Orlando, FL – October 22-24, 2025 + Chaos to Clarity: The Mindset Shift That Transforms Everything – October 22, 2025, at 12:00 PM – 12:50 PM + The Time Myth: Why Work-Life Balance Is a Lie and What to Do Instead – October 23, 2025 at 3:00 PM – 3:50 PM + Setting and Achieving Goals Yet This Year: Making the Most of 2025 and Beyond – October 23, 2025 at 4:00 PM – 4:50 PM * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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This week on the 2 Regular Guys Podcast, we’re joined by Lisbeth Lyons Black, Director of the Women in Print Alliance, and Adrienne Palmer, Founder of AP Media Group and member of the WPA Advisory Council. We’ll explore the exciting milestone Women in Print Alliance just celebrated, the growing benefits available to members, and what’s ahead as the organization enters its second year of formal membership. Plus, get a sneak peek at WPA’s largest presence ever at PRINTING United Expo 2025 and the many opportunities for women in print to connect, learn, and lead.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/EAiz8IE-MFMDad JokeTerry: I was driving and came across a temporary road sign that said “Survey Crew Ahead”

Yeah, they’re actually not interested in your opinion. I know that now.

Women in Print AllianceTerry: You’ve both been here before but tell our listeners a little about yourselves. And Adrienne, tell us what you’re doing these days.

Aaron: Lisbeth, for those who might be new to Women in Print Alliance, can you share a quick overview of the mission and vision?

Terry: Adrienne, what personally drew each of you to get involved with WPA and champion women in print?

Aaron: Lisbeth, WPA just celebrated an important milestone. Can you tell us what it was?
Adrienne, why is this such a great milestone for the industry to celebrate?

Terry: Looking back at WPA’s first year as a formal membership organization, what stands out to you as the biggest success or most popular initiative so far? Adrienne, what stands out to you?

Aaron: WPA has a student membership category. Adrienne, why is that important for the future of the industry? Lisbeth, why was this important to the organization?

Terry: Can you both share an example of how WPA has supported a student, an individual member, or a business in a way that shows the power of this community?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, Nov. 1-2. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems: Learn from Erich Campbell about digitizing for patches. Trade Shows Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 + Uncommon Mindset, Uncommon Results: How to Stop Operating Like Everyone Else – – October 3, 2025 at 10:45 AM – 12:00 PM + Cutting Through the Noise: Finding Success in the Wild West of DTF – October 4, 2025 at 9:00 AM – 10:15 AM * Printing United Orlando, FL – October 22-24, 2025 + Chaos to Clarity: The Mindset Shift That Transforms Everything – October 22, 2025, at 12:00 PM – 12:50 PM + The Time Myth: Why Work-Life Balance Is a Lie and What to Do Instead – October 23, 2025 at 3:00 PM – 3:50 PM + Setting and Achieving Goals Yet This Year: Making the Most of 2025 and Beyond – October 23, 2025 at 4:00 PM – 4:50 PM * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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This week on the 2 Regular Guys Podcast, we’re joined by Angie Meese of That Shirt Shack. She is a blank apparel enthusiast turned DTG and DTF print pro who’s redefining custom printing with creativity and speed. Angie shares what’s working now in apparel marketing, why not all blanks are created equal, and how to match the right print method to your project. Plus, she dives into the often-overlooked role of packaging and shipping in building loyal customers. Whether you’re just starting or scaling your custom business, Angie brings real-world strategies to help you pick the right products, print with confidence, and keep customers coming back.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

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NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/d5EJLrTEht8Dad JokeAaron: I was on a diabetes awareness site, and it asked me if I accepted cookies.

Is that a trick question?

Blanks to Bold PrintsAaron: Tell our listeners a little about yourself and your journey in the industry.

Terry: Over the past year, what changes have you noticed in how custom apparel businesses are marketing themselves effectively?

Aaron: Where are you seeing the best ROI right now—email lists, vendor markets, local collaborations, or something else?

Terry: How have platforms like Instagram Reels and user-generated content shifted the way you reach and engage customers?

Aaron: What’s your process for helping customers choose the right blank apparel for their project?

Terry: Can you share an example where the wrong blank choice caused issues and what you learned from it?

Terry: How do you explain the differences between DTG and DTF to customers who don’t know the technical side?

Aaron: What are some misconceptions people still have about these print methods?

Terry: Why do you think packaging plays such a big role in branding and repeat orders?Aaron: If a new decorator came to you today asking, “What’s one piece of advice that will save me headaches down the road?”—what would you tell them?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/aT5cmkX-ejcOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, Nov. 1-2. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems: Learn from Erich Campbell about digitizing for patches. Trade Shows Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 + Uncommon Mindset, Uncommon Results: How to Stop Operating Like Everyone Else – – October 3, 2025 at 10:45 AM – 12:00 PM + Cutting Through the Noise: Finding Success in the Wild West of DTF – October 4, 2025 at 9:00 AM – 10:15 AM * Printing United Orlando, FL – October 22-24, 2025 + Chaos to Clarity: The Mindset Shift That Transforms Everything – October 22, 2025, at 12:00 PM – 12:50 PM + The Time Myth: Why Work-Life Balance Is a Lie and What to Do Instead – October 23, 2025 at 3:00 PM – 3:50 PM + Setting and Achieving Goals Yet This Year: Making the Most of 2025 and Beyond – October 23, 2025 at 4:00 PM – 4:50 PM * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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Marketing today can feel overwhelming with endless platforms, ads, and tactics pulling you in different directions. This week on 2 Regular Guys, Terry sits down with Aaron to unpack an uncommon approach to marketing that cuts through the noise. The conversation is based on a seminar Aaron was scheduled to give at GPX Long Beach before GPX shifted away from real education and toward sales-driven sessions. Instead of chasing every new trend or burning out on busywork, you’ll discover a framework that helps small business owners simplify their message, attract the right customers, and build momentum with confidence. Whether you feel stuck, inconsistent, or just tired of guessing, this conversation will show you a clearer path to marketing better in 2025 and beyond.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
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NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/n08jct2a0EsDad JokeAaron: I saw a gentleman yesterday pulling aluminum cans out of the dumpster and he was crushing them.

It was so depressing. (Soda Pressing)

Better Marketing StrategiesYou were scheduled to present this seminar at GPX Long Beach, but GPX pulled back from education. Can you share a little about what happened there and why you still wanted to bring this message to people?

GPX made a decision after I announced working with APAS to terminate their commitment to bring me out for shows as education. They wanted APAS to pay for the time, and that is not what this is about: trying to sell someone something. I respect their choice, but here’s the thing: small business owners are craving real strategies, not product demos disguised as classes. I felt strongly that this message still needed to be shared, so instead of leaving it behind, we’re bringing it right here to the 2 Regular Guys.

You’ve been working with small business owners for nearly 30 years. Why do you think so many still feel overwhelmed or stuck when it comes to marketing?

Most education, when it comes to marketing, focuses on the strategies. That’s great when people have a foundation, but most small businesses don’t, so for them, marketing feels like a moving target. There are so many options—social media, email, ads, networking, SEO now AI, and they are all changing daily. People end up dabbling here and there but never feeling confident. And the reality is, it’s not that they’re bad at marketing. It’s that they don’t have a clear plan or foundation. That’s what leads to inconsistency and frustration and what feels like wasted time and money on marketing.

So what is the answer? How can we all market better in 2025 and beyond?

The way I’ve simplified it is by focusing on three core elements that every business can apply, no matter its size or industry. It’s not about copying someone else’s exact formula. It’s about having a framework that works for you. And once you see it, marketing becomes much less about overwhelm and much more about consistency and connection. In the seminar, I call it our marketing superhero plan and it is 3 simple C’s
CLARITY – Define WHO you serve and WHY they should choose you. I have borrowed a saying that I like to use to remind myself of how important this is. “When you try to be all things to everyone, you end up becoming nothing to no one.” Who specifically is your ideal customer? Get crystal clear on your ideal customer and what they truly need, not what you sell.
CONNECTION – Shaping how you market and going away from marketing being about selling, but instead about awareness that builds trust and relationships. Your customers aren’t just buying your product—they’re buying into your story, your values, and how you help them.
CONSISTENCY – Marketing works when you show up consistently, not when you try to do everything at once. All the shiny objects, new fancy strategies can be blinding. But they are easy to sell because of our instant gratification need. But real long-term success comes from being consistent.

Let’s start with the first part plan, clarity. What’s the biggest shift small business owners need to make here?

We try to market to everyone, trying to make the biggest fly trap to catch everyone, and as the saying goes, when you try to be all things to everyone, you end up being nothing to no one. It’s just too noisy out there for that wide net. The key is to get crystal clear about who you serve, what problem you solve for them, and why they would choose you. Once you have that clarity, your message stops blending into the noise.

Once they make that shift, what changes in how they market their business?

They realize it is much more important to have a conversation with one specific person so there is clarity and connection quickly. The flip from trying to convince people, and instead, they start attracting the right people. You stop chasing customers and start connecting with them, because your message is now speaking directly to their needs and their transformation. And that one person you are trying to connect with becomes the magnet that draws in all of the right customers for you.

Definitely makes sense. It seems counterintuitive at first, but it is definitely a better and less costly use of a business’s resources. The second C is CONNECTION. Once they have clarity, what is a mistake when it comes to connection, and what’s a better way?

The mistake is trying to copy this marketing guru or relying on hacks and tricks, like fear-based messaging, transactional offers, or just making the most noise. That doesn’t build trust or connection. The better way is to focus on genuine connection. I use what I call the I3 Formula: Be Interesting, Be Interested, Be Inviting. That could be a whole day session, but think about the 3 I’s in that order. What makes YOU stand out = interesting. Show that you care ABOUT THEM = interested and then invite people to take the next step. A clear, specific call to action is not salesy; it’s actually inviting. If you focus on the 3 Is, you build relationships instead of just pushing sales.

The last C is consistency, and I know business owners tend to struggle with this due to all the hats they have to wear. How do you recommend they simplify it?

You’re exactly right, it is the number of responsibilities with marketing just being another thing on the list. They try to do everything at once and see some new “strategy” that makes sense in the ad, so they buy the system, and it doesn’t work for them. People are telling them they have to get out there more, so they’re posting on five platforms, running ads, sending emails, networking, and they burn out. Or they give up too soon because results feel slow. My advice is simple: pick one strategy that matches your strengths and commit to it for 90 days. Stick with it. That’s how momentum builds. Obviously, there is some groundwork to do in this, as I said, pick a strategy that matches your strength. But I’m happy to help anyone through this. Sign up for an SVP Sessions osg.link/svp

Lets make sure that listeners have a very practical takeaway. Can you give us an example of a simple 90-day action someone could commit to that would move the needle for their business?

Let’s say that writing is your strength and you love to do that. Commit to a weekly email or blog for 90 days. If you love teaching, run a short live workshop series or do a daily “lesson” on social media. If you love face-to-face, focus on networking and referrals. Make sure you get out to at least one networking event a week for 90 days. Whatever fits your strengths, stick to it for 90 days, no bouncing around.

What is the main key to marketing better in 2025 and beyond?

The key is to let go of the overwhelm of all the strategies, time commitment, and uncertainty. I hear small business owners tell me all the time they don’t like marketing because it is so hard and time-consuming. They are looking at it backwards; marketing is simply making the right people aware of what you do, so they will want to do business with you when you can solve a problem for them or fill a need. And creating that awareness is only going to happen when you look forward to connecting with the right people in the way that works for you. When you focus on clarity, build real connections, and stay consistent, marketing becomes a natural extension of your business instead of a burden.

If you want a copy of the slides, notes and a white paper on ways to increase your perceived value, join the Entrepreneur’s Success Hub on Facebook at OSG.link/group. Then reach out to me directly at aaron@oursuccessgroup.com

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/iJws1R6VtwEOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 + Cutting Through the Noise: Finding Success in the Wild West of DTF – October 2, 2025 at 9:00 AM – 10:15 AM * Printing United Orlando, FL – October 22-24, 2025 + Chaos to Clarity: The Mindset Shift That Transforms Everything – October 22, 2025, at 12:00 PM – 12:50 PM + The Time Myth: Why Work-Life Balance Is a Lie and What to Do Instead – October 23, 2025 at 3:00 PM – 3:50 PM + Setting and Achieving Goals Yet This Year: Making the Most of 2025 and Beyond – October 23, 2025 at 4:00 PM – 4:50 PM * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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This week on the 2 Regular Guys Podcast, we’re joined by Nick Gawreluk of Print Profit for a deep dive into the real math behind profitable printing. Pricing your products the right way is the key to staying in business and winning more jobs. We’ll break down common pricing myths, overlooked cost factors, and how to think differently about value and margin. Practical insight you can use to grow your bottom line.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
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NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/DeE8B982PwYDad JokeTerry: I’m sharing the dad joke telepathically today

Yeah, so if you think of something funny, that was me

Smarter Profit StrategiesAaron: Let’s dive right into pricing. What do most printers misunderstand about costing their work?

Terry: What’s a common pricing formula or approach you see decorators using that actually puts them at risk?

Aaron: Can you walk us through what a profitable job looks like vs a break-even one?

Aaron: What should decorators consider besides just time and materials when pricing?

Terry: What are the hidden “profit leaks” you see over and over again?

Aaron: I know you typically work with larger shops, but for small shops or solopreneurs heading towards your ideal customer demographic, how can they begin thinking like profitable businesses?

Terry: Have you seen any shifts in how successful shops are adapting pricing strategies in today’s economy, with supply costs, inflation, etc.?

Aaron: What do you say to the shop owner who thinks they’re too busy to stop and figure out all their numbers?

Terry: How can people learn more about what you do and follow you to connect?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/pwVa_erOBUAOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 + Cutting Through the Noise: Finding Success in the Wild West of DTF – October 2, 2025 at 9:00 AM – 10:15 AM * Printing United Orlando, FL – October 22-24, 2025 + Chaos to Clarity: The Mindset Shift That Transforms Everything – October 22, 2025, at 12:00 PM – 12:50 PM + The Time Myth: Why Work-Life Balance Is a Lie and What to Do Instead – October 23, 2025 at 3:00 PM – 3:50 PM + Setting and Achieving Goals Yet This Year: Making the Most of 2025 and Beyond – October 23, 2025 at 4:00 PM – 4:50 PM * Graphics Pro Charlotte, NC – November 6-8, 2025
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This week, we’re joined by Theresa Hegel and C.J. Mittica from ASI Media to explore the findings from the latest Counselor State of the Industry report. As key editors behind the issue, they share valuable insights on how the promotional products industry is navigating challenges like tariffs, shifting client expectations, and project delays, while still showing resilience and optimism. We’ll also dive into trends around AI adoption, sustainability, and the growing interest in Made in USA products, giving listeners a clear snapshot of where the industry stands and what’s coming next.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
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NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/1BNKlQWhxZEDad JokeTerry: Did you hear about the guy who fell into the upholstery machine?

It’s OK. He’s fully recovered.

The Real State of the IndustryAaron: Welcome to the show. Theresa is a regular on the show, but CJ, tell us a little about yourself and your journey into the industry.

We’re looking forward to talking Counselor State of the Industry report again this year.

Terry: We got a little “inside baseball” on the report, so our questions will reflect that. What’s the biggest theme that emerged from this year’s Counselor State of the Industry report?

C.J./Theresa: The struggles of promo industry companies in the first half, but also the resilience they’ve shown in navigating issues like tariff challenges and the optimism that companies have for the rest of the year.

Aaron: Something that hasn’t come up in a major way in previous reports, what’s been the impact of tariffs?

C.J./Theresa: Our most recent ASI Research data shows that the vast majority of promo distributors are still concerned about tariffs, but it’s shifting from very concerned to somewhat concerned. Also most distributors and suppliers have raised their prices, and inventory shortfalls are expected.

Terry: Your study the past two years has measured the scope of negative attitudes about promotional products. What does the data say this year?

C.J./Theresa: 31% of distributors are concerned that clients are developing negative attitudes toward promo products, up from 23% last year. Choosing thoughtful, quality products and prioritizing sustainability can ease those concerns.

Terry: Let’s Go Sew with Joanne Banko – I’m a big fan of consumables like experiences or food. Would be interesting to hear creative ways to customize that with swag 🙂

David Hanes – With the promo industry having “distributors”, have you noticed the fast growth of “print on demand” (distributors) for the apparel industry?

Aaron: Are you seeing a shift to Made in USA manufacturing?

C.J./Theresa: Made in USA suppliers performed very well in the first half of the year and are reporting greater interest, and distributors are reporting greatest interest among clients. The vast majority of promotional products will still be manufactured overseas, but a select group of companies have been reshoring production to the U.S.

Terry: AI has become very big, and the State of the Industry survey asked companies about their AI usage. What did you find out?

C.J./Theresa: Only a quarter of promotional products distributors compared to two-thirds of suppliers use AI. Writing copy is the most common use, followed by creating images, writing proposals, and offering customer service.

Aaron: Your report shows half of promo distributors feel projects are taking longer. Why is that the case?

C.J./Theresa: Stricter requirements from corporate clients are making the bid process a lot more complicated. Also there are more decision-makers involved, and the artwork is much more creative than just placing a logo on something, which is also causing delays

Terry: Where can our listeners get more information, and reach out to each of you?

Read the full Counselor State of the Industry report at members.asicentral.com/soi

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/sZCbE3obz24OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 + Cutting Through the Noise: Finding Success in the Wild West of DTF – October 2, 2025 at 9:00 AM – 10:15 AM * Printing United Orlando, FL – October 22-24, 2025 + Chaos to Clarity: The Mindset Shift That Transforms Everything – October 22, 2025, at 12:00 PM – 12:50 PM + The Time Myth: Why Work-Life Balance Is a Lie and What to Do Instead – October 23, 2025 at 3:00 PM – 3:50 PM + Setting and Achieving Goals Yet This Year: Making the Most of 2025 and Beyond – October 23, 2025 at 4:00 PM – 4:50 PM * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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This week, Terry Combs is joined by special guest host Erich Campbell for a timely conversation about Production Training in the Digital Age. As training demands grow and time becomes more limited, the guys explore how shops of all sizes can take advantage of digital tools, from structured video libraries to AI-assisted learning, while still honoring the hands-on experience our industry requires. Whether you’re onboarding new employees, improving consistency, or just trying to stop repeating yourself, this episode is packed with real-world ideas, honest discussion, and new opportunities for smarter, more scalable training.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/UaFIGx_AiswDad JokeTerry: What did the janitor say when he jumped out of the closet?

SUPPLIES!!

Smarter Training and EducationLet’s talk training in general to start

• Most people do little to no training. “Watch what I do.” “Watch what she does.”
• Why do owners and managers do limited training?
  • There’s no time for training… you manage the business in crisis mode, daily
  • They’ll take my double secret methods and techniques to the competition
  • They’ll steal my ideas and go into competition with me
• Another option for training may not be the end-all-be-all if you’re not of a training mindset
• What’s reality?
  • The more you invest in training, the more likely that person will want to stay with you
  • The more you invest in training, the more efficient you’ll be, and the better product you’ll produce
  • Most employees rarely want to change jobs if they don’t have to, so if you have a great work environment, they want to stay
  • The bottomline truth, “I don’t know where are how to start.”

What is the new opportunity with digital training?

• Some of us aren’t the best at structuring training in our own businesses
• Recorded training can get us started and stay on track with a structured format

Can we turn training over to the internet?

• Hands on is still a part of the picture
• People who come to my screen printing classes who tried to start their business with YouTube training
• You still need to interact on the content as well. Showing them doesn’t mean they understand how it translates to your company.

Onboarding new employees

• No matter the size of your company, time is at a premium. If you can use digital training for some part of this process, everyone is ahead.

52/15 Training

• Let’s talk ongoing training
• Using 2RG Secret Sauce
• If you’re not comfortable doing this training yourself, digital training may be your salvation

Building a library of digital content

• A large well known company in the industry uses Aaron and my DTG training class available through Printing United Alliance for all their employees.Trade show: “I feel like I’ve been talking with you all week.”
• Rather than training binders, you’ll have training links.

Recording your own content

• The next time you onboard a new employee, think about recording some or all of it while you’re going over the information. When you’re doing any training (like you should be now) record and edit it as a training tool.
• Ever invite any of your vendors to come into your workplace to train on their products or services? They’ll do that, you know. Record it for future use.

Using AI in the training process

• AI is making the both the creation of training materials and the capture of trainable tasks easier and more accessible
• Tools for digesting and creating training regimens
• NotebookLM – Digesting materials to create audio content, training guidelines, and tests – using your own materials or those you access through trainers, guides, bullet points, summaries, podcast format
• Scribe – captures digital tasks and describes step by step processes on easy to follow guides. Think order systems, e-commerce, etc. Capturing idiosyncratic or multi-software practices that a user manual won’t describe completely.

Wrap up: Just like with new decoration methods, we decorators have multiple options with training as well. It’s just a matter of what we do with them.

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/sKiUCzXIJwEOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – Friday, Aug 01, 2025 at 2 p.m. – 3:15 p.m. + How To Master Pricing: Pricing For Profit – Saturday, Aug 02, 2025 at 12:30 p.m. – 1:45 p.m. * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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This week on the 2 Regular Guys Podcast, Terry turns the tables and interviews Aaron about how decorators can stop spinning their wheels and start building a business that actually works for them, not the other way around. Whether you’re just starting out or feeling stuck in survival mode, you’ll walk away with clear, actionable ways to gain control of your time, money, and direction. Aaron breaks down the five foundational areas every business owner will get tremendous value by focusing on, how to avoid common planning mistakes, and why even 30 minutes of intentional strategy can transform your entire shop. No fluff, just real talk and proven tools to help you create a business you’ll love showing up for every day.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/rBy9HL5PzOUDad JokeTerry: I told the nurse I was bitten by a wolf, and she said, “Where?”

Aaron: Where?

No, a regular wolf.

Business PlanningYou and I are both a little obsessive about planning, but in your business, you have seemed to really take the charge of encouraging people to a whole new level. Tell us about that.

We hear a lot about hustle and scale, but you teach something different.

What are some of the common misconceptions around business planning, and what are the signs a decorator is just winging it?

What would you say to the decorator who’s afraid that writing a business plan will lock them into something rigid?

How does mindset play a role in this kind of planning? Isn’t a plan just about goals and numbers?

What are some key areas a business owner might want to focus on in their plans?

Let’s talk time — how much time does someone need to invest to start seeing results from a real business plan?

What kind of changes do they usually see after they go through your planning process?

If someone’s listening right now and wants to get started — what’s the first step they can take today?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/DPGpzQS3214OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – Friday, Aug 01, 2025 at 2 p.m. – 3:15 p.m. + How To Master Pricing: Pricing For Profit – Saturday, Aug 02, 2025 at 12:30 p.m. – 1:45 p.m. * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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This week on the 2 Regular Guys Podcast, we’re joined by Anthony Schmitt, a full-time firefighter who turned a side hustle into a fast-growing screen printing business, Gladiator Graphics. Starting with a Silhouette Cameo in 2018 and leveling up through hands-on training (shoutout to Terry’s class!), Anthony now runs an automatic print shop approaching half a million in sales. We’ll dive into how he juggles firefighting and entrepreneurship, the unconventional strategies that have fueled his growth, from Google reviews and metal business cards to a mobile print bus and a podcast. Plus the lessons he’s learned along the way. Whether you’re just getting started or looking for new growth tactics, this is an inspiring and practical episode you won’t want to miss.

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NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/sgpNcGmFV5MDad JokeAaron: A friend of mine got kidnapped by a group of mimes.

They did unspeakable things to him.

How to Build a Screen Printing ShopAaron: Anthony, welcome to the show! Before we dig into your current success, take us back. What was the tipping point that made you go from casual creator to full-on garment decorator?

(Terry: Take your time on this. Don’t leave any detail out!)

Terry: A lot of our listeners are juggling a day job and a side hustle just like you are. What’s your real-world advice for staying focused and making meaningful progress without burning out?

Aaron: You’ve gone from YouTube deep dives to hands-on training. For someone standing at that same fork in the road, how do you decide what’s worth your time and money?

Terry: Every journey has speed bumps. What were some of the biggest mistakes or missteps that helped shape how you run your business today, and what would you tell others to avoid?

Aaron: On the other side of our commercial break, let’s talk about some steps to success.

Aaron: Let’s flip to the wins. You’ve done some things that moved the needle, like creative outreach. What’s worked best and why?

Terry: Tell us about your (idea for?) podcast. How did that come about, and how has it helped your business or community connections?

Aaron: One of the coolest things you’re doing is mobile printing with a converted transit bus — seriously, that’s next-level. Walk us through how that works and what kind of impact it’s had.

Terry: We always ask for one golden nugget. What’s the one mindset, habit, or strategy that you believe more decorators need to adopt right now?

Terry: Where can our listeners connect with you, learn more about Gladiator Graphics?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/S9hAPyMR6HYOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – Friday, Aug 01, 2025 at 2 p.m. – 3:15 p.m. + How To Master Pricing: Pricing For Profit – Saturday, Aug 02, 2025 at 12:30 p.m. – 1:45 p.m. * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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This week on the 2 Regular Guys Podcast, we’re diving into the evolution of sublimation with industry educator and Sawgrass Brand Ambassador Laurie Donovan. The rise of hybrid decoration, combining traditional sublimation with new materials and techniques, is opening the door to products and partnerships that were previously off-limits. Whether you’re a veteran decorator or just exploring your options, this episode will break down how hybrid sublimation works, where it fits into a broader production strategy, and how decorators can leverage it. From cotton to wood to uncoated ceramics, we’ll explore what’s possible and what’s practical as sublimation technology enters a new era.

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NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/V21GSyC-cHUDad JokeTerry: 4th of July joke from Kim Johnson

What do you call a duck that bursts into flames?

FIRE QUACKER!!

Hybrid SolutionsTerry: Hi Laurie. Share with our listeners a little bit about your journey in this industry.

Terry: Let’s define “hybrid decoration.” What exactly are we talking about?

Aaron: Why is now the moment for hybrid to become part of the mainstream conversation?

Terry: What substrates are we talking about here?

Aaron: This option is more expensive than other Sawgrass systems. What is the justification for the higher price?

care.sawgrassink.com

Terry: Give us an example of how you’ve used this system for an actual customer. How did you solve a problem for them?

Aaron: How do you think this changes the conversation around “sublimation is dead”?

Terry: If you already have a Sawgrass printer, can you convert it to Versiflex inks?

Aaron: How can our listeners find out more?

www.sawgrassink.com

https://www.facebook.com/LearningSublimationwithLaurie

https://go.oncehub.com/lauriedonovanworkshop

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/DhKt_yMrnKUOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – Friday, Aug 01, 2025 at 2 p.m. – 3:15 p.m. + How To Master Pricing: Pricing For Profit – Saturday, Aug 02, 2025 at 12:30 p.m. – 1:45 p.m. * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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This week on the 2 Regular Guys Podcast, we’re joined by decorated apparel legend Johnny Shell, Principal Analyst for Textile & Apparel Printing Services at Keypoint Intelligence. With nearly 40 years in the industry, Johnny brings unmatched insight into the current state of apparel decoration. We’ll explore where the market is shifting, which technologies are truly moving the needle (and which are just hype), and how small to mid-sized decorators can keep up with rising demand for customization, speed, and sustainability. Whether you’re looking to adapt, invest, or gain a competitive edge, this conversation will give you the clarity and strategic takeaways you need to thrive in today’s evolving print landscape.

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NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/-mgcsYoFImUDad JokeTerry: My 4 year old granddaughter made me realize I might have a road rage issue.

She was riding in my shopping cart at the grocery store and yelled at the shopper in front of us, “Pick a lane, jerk!”

Where Apparel Decoration is Headed NextAaron: I’m sure all of our listeners know you, Johnny, but tell us a little about Keypoint Intelligence.

Terry: You’ve been in the decorated apparel space for nearly four decades. How have you seen the industry evolve, and what would you say are the most pivotal shifts happening right now?

Aaron: With your finger on the pulse of this industry, where do you see technology making the biggest impact today, and which innovations are being overhyped?

Terry: How are decorators, especially small and mid-sized shops, adapting to the demands of customization, speed, and sustainability?

Aaron: You’ve often spoken about market signals. Can you share where you see demand trending, both in product types and in printing methods?

Terry: If a listener walks away from today’s episode with one strategic insight, what do you hope it is?

Aaron: How can our listeners find you?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/XcWWy0EGj2UOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – Friday, Aug 01, 2025 at 2 p.m. – 3:15 p.m. + How To Master Pricing: Pricing For Profit – Saturday, Aug 02, 2025 at 12:30 p.m. – 1:45 p.m. * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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This week on the 2 Regular Guys Podcast, we’re joined by Adrienne Palmer and the team from Fabric.ink to talk shop ownership at a deeper level. Beyond revenue goals and the daily grind. We’ll unpack the real struggles that keep decorators stuck, and the shifts needed to grow with intention. From building financial stability to gaining back control of your time, we’re asking the hard questions. What actually moves the needle in today’s print shops? What tools, habits, and mindset changes separate growth-focused owners from the rest? If you’ve ever felt buried in production or unsure what “growth” really means for your business, this episode is for you.

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NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/i9hugEvCF2kDad JokeTerry: (Aaron shared this one.) How does a sunflower ride a bicycle?

With its Petals

Growth StrategiesTerry: We want to welcome into the show today, Fabric co-founders Steven Farag and Bruce Ackerman.

Bruce, tell us a little bit about your journey in the industry.

And Steven, you’re up.

Erich: What do you think causes most print shop owners to plateau after a few years in business?

Terry: Many shop owners got into this business for freedom, but end up chained to it. What are a few first steps to reverse that?

Erich: How can owners begin shifting from being ‘doers’ to being strategic leaders, even if they’re still small?

Terry: What’s a common bottleneck or fire drill in most print shops that could be solved with a simple system or process?

Erich: If someone listening only has 5 hours a week to work on their business (not just in it), what should they focus on first?

Terry: How do you help owners get clarity when they’re overwhelmed with too many ideas or directions to go?

Erich: What’s one habit you see successful shop owners adopt that changes everything for them?

Terry: What one golden nugget of advice would you give a business owner today?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/5qKhUhSzpScOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 + Marketing Better in 2025: Grow Profits with Clarity and Connection – June 21, 2025 at 11 AM * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – August 1, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – August 2, 2025 at 12:30 PM * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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This week on the 2 Regular Guys Podcast, we welcome Jared Barbosa from Heat Press Nation to set the record straight. Sublimation is alive and well. With rumors swirling that sublimation is fading, we’ll explore what’s really happening in the marketplace. Jared brings a front-line perspective from one of the most trusted names in the industry. From product trends and customer behavior to HPN’s support of SkillsUSA and the next generation of decorators, this episode dives into why sublimation still has a strong foothold and what the future holds. Whether you’re just starting or scaling your sublimation business, you won’t want to miss this conversation.

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NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/UWACgyijiC0Dad JokeAaron: It’s my first week at the bicycle factory.

They’ve already made me the spokes person. (Thanks to Marcia and James)

Sublimation in 2025Terry: Welcome to the show. Give us a little background on you and your path to the industry.

Aaron: Jared, I want to dive right in the deep end here. We’ve heard folks say “sublimation is dead” because of all the attention DTF is getting. What’s your take on that?

Terry: With so many printing options out there, DTF, sublimation, UV, screen print, how should decorators decide what’s right for them?

Aaron: For someone who’s thinking about getting into sublimation, or maybe coming back to it, what would you say makes it still such a strong option?

Terry: From your perspective, what’s changed most in sublimation equipment over the years?

Aaron: How does someone know if sublimation is right for their business, or if it’s time to branch into another method like DTF or UV?

Aaron: Where do you see sublimation going in the next couple of years, and what products are still growing?

Terry: To wrap it up, what’s one piece of advice you’d give to decorators trying to figure out the best path forward for their business right now?

Aaron: Thank you so much for being here with us. How can people connect with you and learn more about Heat Press Nation?

Links

• Main Website: www.heatpressnation.com
• Free Weekly Classes: https://heat.press/class
• HPN YouTube: www.youtube.com/heatpressnation
• Sublimation Video Playlist: https://heat.press/subplaylist
• HPN Instagram: www.instagram.com/heatpressnation
• My Brand Instagram (not HPN): www.instagram.com/Tuesdays_Best
• Grandview Research Report on Global Dye Sublimated Apparel Market
• Grandview Research North America Dye Sublimated Apparel Market Size & Outlook

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/MzRyrb99nZ8OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 + Marketing Better in 2025: Grow Profits with Clarity and Connection – June 21, 2025 at 11 AM * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – August 1, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – August 2, 2025 at 12:30 PM * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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It’s our 600th episode! And what better way to celebrate than with Spencer Cenrnoff of Limitless Transfers, a two-time DTFPrinting.com Award Winner and standout in the world of Direct-to-Film (DTF) printing. We’re diving into Spencer’s journey. From how he got started to building an award-winning DTF transfer business. We’ll also break down what’s driving the explosive growth in the DTF market, what decorators need to know to succeed, and what’s next for the technology and the industry. Whether you’re deep in the DTF world or just DTF-curious, this milestone episode is packed with practical advice, inspiration, and a few golden nuggets you won’t want to miss. Join us as we celebrate 600 episodes of educating and elevating the decorating community!

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NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/AcadifnDm4oDad JokeFROM OUR GUEST! Why did the screen printer go to the doctor’s office?

He couldn’t stop cracking up and needed to be cured.

Award Winning DTF PrinterAaron: Welcome into the show, Spencer. Tell us a little about yourself and how you found your way into the industry.

Terry: I was at an event here in Phoenix where you won an award recently, and your 2nd DTF award! Tell us about that.

Aaron: Let’s start with the “big picture”. What do you attribute the huge growth of DTF decorating and where do you think the industry is going?

Terry: How about your specific business? What do you feel the future holds as to technology and beyond?

Terry: For our listeners on the sidelines and thinking about this business, what’s your take on diving in with an equipment purchase, or starting by jobbing out your DTF transfers?

Terry: Are there some downsides you see to DTF printing and the process? Or the end product? How about any downside to what you see being produced by DTF contractors that isn’t necessarily “award contenders”?

Aaron: For 13 years, 2RG has done an annual show on what we would like to see in the coming year. What innovations would you like to see in the DTF world in the coming year, and beyond?

Terry: What’s one golden nugget of advice you would give to other DTF decorators, or people thinking about taking the plunge into this marketplace?

Aaron: How can our listeners reach out to you?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/e43KVyzl3psOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 + Marketing Better in 2025: Grow Profits with Clarity and Connection – June 21, 2025 at 11 AM * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – August 1, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – August 2, 2025 at 12:30 PM * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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This week on the 2 Regular Guys Podcast, we’re teaming up with Cassie Green and Kristine Shreve, co-hosts of the brand new Threads of Change podcast by Apparelist, to bring you a powerful collaborative episode. Together, we’ll explore the intersection of mental health, gratitude, and self-care in the decorated apparel industry and beyond. Our special guest is Kylene Montgomery is a vocational rehabilitation counselor, certified Success Principles trainer, yoga instructor, and author of The Gratitude Shift: A Simple Path to Find More Peace and Joy. We’ll have an honest conversation about how gratitude can be a transformative tool for navigating burnout, building resilience, and supporting the well-being of yourself and your team. Whether you’re a shop owner, creative, or industry pro, this episode offers a fresh, thoughtful perspective on how taking care of yourself is just as essential as taking care of business.

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NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/6Ll5OlW632QDad JokeAaron: Why can’t you trust an atom?

Because they make up everything.

The Gratitude ShiftAaron: Let’s welcome in the Threads of Change Co-Hosts first, Cassie Green and Kristine Shreve. Thanks for being here with us. Before we grab Kylene, can you guys give us a quick overview of the Threads of Change?

Cassie: I put out a brainstorming call to my editorial advisory board quite a while back, asking them to send me topic ideas and things that the Apparelist should be covering. Kristine came back to me with this idea that there really isn’t a lot of discussion in the industry about topics like mental health or being a minority in the industry. Of course, groups like UNITE Together exist that are helping change the rhetoric, but we really wanted to bring these conversations to the public sphere.

Kristine: Additional thoughts – how we met and started our brainstorming on how the podcast came to be

Back and forth about our goals with the podcast, but then let’s bring the conversation back to Mental Health Awareness Month.

Cassie: Our May guest is Amanda Delaney of Logomark, and she’s been openly discussing mental health for quite some time, so we felt it was perfect for Mental Health Awareness Month.

Terry: Where can people tune in and learn more about the podcast?

Lives on the Apparelist website here: https://www.apparelist.com/podcast/.

Cassie: You do a lot of work in the health and wellness space: you’re a yoga instructor and I’ve listened to a few of your curated meditations. Can you tell us about your journey into this world and specifically into mental health?

Kristine: What value do you think it brings to talk openly about mental health?

Cassie: One of the things we talked about with Amanda is whether or not you have to share your personal story. How does each person’s experience with mental health differ, and why don’t we always have to share it?

Kristine: Kylene, as a mental health and wellness advocate, what’s your experience been like leading conversations and being the one who’s more in the “public eye”?

Cassie: I read your and Aaron’s book, The Gratitude Shift. Another topic we talked with Amanda about in Threads of Change May is the fact that there are resources like this out there, from books like yours up to professional help. How do you see resources like your book serving as a positive way to help others?

Kristine: As you’ve gone through this journey of exploring and educating in the mental health and wellness space, what have you found to be the most powerful messaging that might help others out there going through some struggles?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – May 30, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – May 31, 2025 at 12:30 PM * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 + Marketing Better in 2025: Grow Profits with Clarity and Connection – June 21, 2025 at 11 AM * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – August 1, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – August 2, 2025 at 12:30 PM * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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This week on the 2 Regular Guys Podcast, we’re joined by Lon Riley. A seasoned expert in UV printing and manufacturing workflow innovation. Whether you’ve never touched a UV printer or are curious how it might fit alongside your current technology, this episode is for you. We’ll break down what UV printing is great for (and what it isn’t), explore how digital decorators can streamline their operations, and talk about the trends shaping the future of efficient, on-demand production. Plus, Lon brings insights on U.S.-based manufacturing, automation, and how to think smarter about your print processes, no matter the decoration method.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
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NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://www.youtube.com/watch?v=BJ4LBy-STjUDad JokeTerry: My neighbor has identical twins named Amal and Juan, but their mom only carries one baby picture in her wallet

Aaron: Why does she only carry one baby picture?

Because if you’ve seen Juan, you’ve seen Amal

UV Printing and Workflow InnovationAaron: Welcome to the show, Lon. Tell us a little about how you got into the industry and where you are today.

Terry: I think traditionally, people would think of our podcast as one for t-shirt printers. Our listeners (Regulators) do cover a broad spectrum, but for anyone unfamiliar, can you explain UV printing technology to our listeners?

Aaron: What are the ideal applications for UV printing, and are there scenarios where it’s not the best fit?

Terry: How can UV printing complement other decoration methods like screen printing or embroidery in a shop’s offerings?

Aaron: What are some common challenges print shops face when integrating new technologies, and how can they overcome them?

Terry: What role does automation play in modern print shops, and how can businesses start implementing it?

Aaron: How do you see the future of on-demand manufacturing evolving, especially concerning UV printing?

Terry: What advice would you give to a print shop considering diversifying their services with UV printing?

Aaron: Looking ahead, what innovations or trends in UV printing and workflow optimization are you most excited about?

Aaron: Where can our listeners learn more about your business and connect with you?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://www.youtube.com/watch?v=6lqp7GL4sNsOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – May 30, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – May 31, 2025 at 12:30 PM * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 + Marketing Better in 2025: Grow Profits with Clarity and Connection – June 21, 2025 at 11 AM * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – August 1, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – August 2, 2025 at 12:30 PM * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

View Details

This week on the 2 Regular Guys Podcast, we’re joined by Jay Busselle from the Branded Merch Network and Theresa Hegel from ASI to discuss a topic that deserves more attention across the industry—sustainability. We’ll explore why so many leaders in our space are dedicating serious time and energy to creating sustainable solutions and how these efforts go far beyond a single event. Along the way, we’ll highlight the upcoming Why It Matters: Sustainable Merch Summit and what attendees can expect from this free, virtual experience. Whether you’re a solo decorator or running a large production shop, this conversation is packed with insight into why sustainable merch isn’t just a trend, it’s a necessary shift for the future of our industry.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://www.youtube.com/watch?v=mwwvG5PgRxcDad JokeAaron: Terry, I know we are known for our world famous Dad jokes, but if we could refrain from any about cars please.

Terry: Why is that?
Aaron: Because they are exhausting.

SustainabilityAaron: Welcome to the show today Jay and Theresa. You’ve both been on the show enough times that we don’t need introductions. But I want to dive right into this topic of sustainability. Sustainability is a big buzzword these days. Why is this conversation so urgent for our industry right now, Jay?

JAY: Because we’ve run out of time to treat sustainability like a side project.

Our industry—promo, print, apparel—is built on physical products. And that means we’re in the hot seat. We can’t ignore how things are made, the resources used to make them, where they come from, or where they end up. More buyers are demanding better answers. More brands want to align their merch with their values. And if we can’t provide answers—or worse, if our answers feel hollow—we lose relevance.

This isn’t just about being green. It’s about building trust, staying competitive, and doing business that aligns with people, planet, and prosperity.

Theresa and how is this playing out in the promo world?

THERESA: I would agree with everything Jay said. I’ve been writing about sustainability in promo for the last three years (www.promofortheplanet.com) and we’re increasingly seeing suppliers step up, by publishing annual impact reports – sharing detailed data about the progress they’re making.

There are also more options out there for sustainable products – whether it’s a tote bag with a digital product passport, detailing its sustainable supply chain, notebooks made from certified recycled materials or a reusable water bottle that helps fund ocean cleanups or has some other robust giveback element. (As part of Promo for the Planet, we have a regularly updated list called the Do-Gooders Directory, where we publish suppliers’ and distributors’ giveback programs, corporate social responsibility initiatives and sustainability certifications. … And if you’re not on it, but think you should be, reach out to me at thegel@asicentral.com.)

I think we still have a long way to go as an industry – there’s definitely a lot of greenwashing happening, either intentionally or due to lack of education – but we’re heading in the right direction.

Terry: Before we get into the upcoming summit, can you both tell us from your vantage points, what are the biggest misconceptions decorators or promo professionals still have about sustainable practices Theresa?

THERESA:

• “Sustainability just means eco-friendly”: We often break it down to the triple bottom line of people, planet and profit. The social aspects of sustainability – how we treat workers, how the community at large is affected – is just as important as whether an item is made of recycled materials. Sustainability is a much bigger tent than many people realize.
• “You have to be perfect right away.”: Sustainability is a journey. It’s more important to be authentic and transparent about what you’re doing and where you’re still falling short than to get everything “right” at once. I think the first step really is to get a good baseline of your impact – energy usage, water usage, etc. – so that you can meaningfully track your reduction efforts.
• “Who cares where items come from?” Traceable, transparent supply chains are important, not just for sustainability reasons, but also for business risk management. Think about big brands’ logos ending up in fast fashion dumping grounds in places like Chile or Ghana. Or apparel makers not realizing they’re using cotton sourced from forced labor.
• “There’s a tradeoff between sustainable items and quality.” – Historically, there’s been something that’s referred to as the “sustainability liability,” the idea that manufacturers had to make quality tradeoffs to make it more sustainable and cost-effective. But that’s definitely not the case today, especially when there are so many more product options that are durable, high-quality and also have a great sustainable or giveback story to tell.

Jay – How about your perspective?

JAY

There are a few, but here are the big ones:

• “It’s too expensive.” Not always true. Many sustainable options are cost-competitive, especially when you consider the lifetime value of a better-quality product that gets used longer and creates better brand impressions.
• “No one’s asking for it.” Maybe not in those exact words—but they’re asking for better. Better merch, better messaging, better sourcing. Sustainability is part of that equation, even if it’s unspoken.
• “It’s just about the products.” Nope. Sustainability lives in your process, packaging, printing methods, supplier relationships, marketing, and it even helps attract and hire new employees.

We’ve got to stop thinking of sustainability as just another product on the shelf… I’ve learned that it’s not a line item, it’s a mindset. The real impact happens when it’s baked into how we source, create, print, deliver, and share the transparent story behind our merch.

Aaron: Let’s dive into the upcoming summit we have teased a little bit, Jay, let’s start with you telling us how Why It Matters: Sustainable Merch Summit was born. Maybe it’s in the title.

JAY: The summit’s roots go back to the Why It Matters video series—created and named by Jeff Solomon. Jeff took the lead on this project, conducting about 20 deeply honest interviews with industry leaders who don’t just talk about sustainability—they live it. Those stories sparked something bigger.

Together with ASI, Apparelist, 2 Regular Guys, and the Branded Merch Network, we decided to expand the reach and create a live event that could bring those voices to even more people.

Because let’s be clear—this isn’t just a webinar. It’s a rally cry.

We’re gathering the voices, values, and visionaries who are redefining what “sustainable” really means in the branded merch, print, and apparel industries.

This summit is about moving past greenwashing and getting real about what works—and why it matters.

Theresa, would you like to add to that?

THERESA: One of the things I want to highlight is how perfectly this summit aligns with ASI’s strategic partnership with PRINTING United Alliance, where we’ve been emphasizing the growing convergence between print, promo and apparel for the last year or so. Cassie and I have been working together closely on content sharing and joining projects, including our monthly Branding Together podcast, so collaborating on a sustainability-focused summit was a no-brainer.

Also, last year I went to the Sustainable Brands conference and one of the things they emphasized is how sustainability requires collaboration (“coopetition”) between companies to effect real change, so banding all of our organizations together to talk about this topic makes so much sense. [Also, promo, which has traditionally been such a collaborative and collegial space, should be ripe for these kinds of sustainability discussions and initiatives.]

Terry: I don’t want to forget to mention that Cassie with the Apparelist is a major planner and contributor to this event. Cassie’s youngest son has a major presentation himself today that we could never ask her to miss.

Theresa, talk to us about some of the subject matter we’ll be covering.

THERESA: We have a variety of panel discussions planned with some great industry experts. The panel I’m moderating is all about “Why Transparency Matters” – how honest storytelling, clear sourcing and ethical choices build trust and business.

Another panel – moderated by Cassie – is on “Why Certification Matters – Breaking Down the Standards.” She and her guests will be breaking down the labels, logos and language behind sustainable merch and how to use them with confidence.

We’ll also be talking about how “sustainability sells.” It’s a candid conversation about meeting client demand, driving revenue and doing the right thing.

Jay, what’s the format for the event? What should attendees expect to experience?

JAY: The summit is a virtual, fast-paced two-hour event happening June 10 at 1 PM ET / 10 AM PT.

It’s packed with:

• Short, insightful keynote presentations
• Live panel discussions with Q&A
• Real-world case studies
• Chat-driven interaction, Q&A, and idea-sharing

This isn’t a snooze-fest. It’s designed for doers—people who care about merch and meaning. You will walk away with fresh ideas, practical tools, and renewed clarity… AND hopefully 100+ new friends in a related industry who feel the same way as you do about making a difference!

Aaron: We’ve talked about the what, but let’s talk about the who. Jay, who will be offering keynote presentations?

JAY: We’re excited to welcome voices who bring both strategy and soul to the conversation:

• Ryan Moor & Mel Lay – Allmade Apparel
• Gary Bell – US Trust Cotton Protocol
• Eric Henry – CEO of TS Designs
• Steven Baumgaertener – CEO of Cybergroup International

More voices will be part of the panels, but these keynotes anchor the event with inspiration and practical direction.

Theresa, a lot of names I recognize speaking on the panels. Who will we hear from on these discussions?

• Ben Grossman of SwagCycle / Grossman Marketing Group
• Brianna Mazze of SRG
• Amy Baker of Threadbared Printhouse
• Gary Jones: Hohenstein (OEKO-TEX)
• Mel Lay: Allmade
• Dom Rosacci: Superior Ink Printing
• Robert Fiveash: Brand Fuel
• Joseph Sommer: Whitestone
• Michele Dando: Facilisgroup

Terry: We haven’t talked about this yet? Our listeners are large shops and small shops. Who is this event geared to? Who should attend? Jay?

JAY: This summit is for anyone who touches branded merch, apparel, or print, and wants to do it better. Large shops, small shops, business owners, business leaders, distributors, decorators, suppliers, sales reps, brand marketers—if you’re wondering:

• How to source more responsibly
• How to talk to clients about sustainability
• How to build a reputation for doing the right thing…

This is your space. No gatekeeping. No guilt. Just real people sharing what’s working.

It’s all about collaboration and creating an opportunity for impactful conversations and sparking change.

Aaron: Theresa, will the attendees have an opportunity to interact and ask questions? How will that work?

Theresa and Cassie monitoring the chat.

Absolutely. Cassie and I plan to monitor the chat throughout the event, so we can make sure people’s questions are addressed and answered.

Terry: Jay, you’re our marketing and branding guy. Give us the details and make that final pitch to attend.

JAY: If we want to change the industry, we have to change the conversation and emphasize why this matters

The Sustainable Merch Summit isn’t just another webinar—it’s a rally cry.We’re bringing together the voices, values, and visionaries who are challenging the status quo and redefining what sustainable really means in the world of branded merch, print, and apparel.

This is for the makers, the marketers, and the merch nerds who want to do better—not just say better. You’ll hear real stories, practical strategies, and no fluff. It’s fast-paced, interactive, and full of the kind of insights you can actually use.

And look, let’s be honest—if it ends up in the trash, it wasn’t sustainable to begin with.The most impactful branded merch is the kind people actually want, use, and keep.

So if you care about staying relevant, building trust, and creating merch that matters—this is where you need to be.

It’s free. It’s virtual. It’s happening June 10. Let’s show the industry why this matters.

Branded Merch Network – ASI – Apparelist – 2 Regular Guys

Why It Matters LIVE: Sustainable Merch Summit​Date: Tuesday, June 10, 2025
Time: 1:00 PM ET / 10:00 AM PT
Location: Virtual and FREE to attend. Registration is required

Register: https://bit.ly/4lWQNqm

Aaron: In closing, what would you say to someone who still sees sustainability as a ‘nice-to-have’ instead of a ‘need-to-have’?

Terry: Thanks to both of you for coming on the show today. Tell our listeners how they can reach out to each of you.

Theresa, we’ll go to you first.

Linkedin: https://www.linkedin.com/in/theresahegel/

Instagram: https://www.instagram.com/theresa_hegel_asi/

Email: thegel@asicentral.com

ASI’s sustainability hub: www.promofortheplanet.com

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/hZUd610fSAUOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – May 30, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – May 31, 2025 at 12:30 PM * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 + Marketing Better in 2025: Grow Profits with Clarity and Connection – June 21, 2025 at 11 AM * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – August 1, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – August 2, 2025 at 12:30 PM * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

View Details

This week on the 2 Regular Guys Podcast, we welcome Zach Dewhurst of DecoNetwork to explore one of the most powerful growth tools decorators are still underutilizing, outsourcing. Whether it’s contract decorating, wholesale trade partners, or print-on-demand fulfillment, Zach makes the case that focusing on sales instead of production could be the game-changer your business needs. We’ll break down what outsourcing really looks like in today’s market, how to find the right partners, and why it’s especially important for startups and small shops looking to scale. If you’re still trying to do it all in-house, you won’t want to miss this practical conversation packed with insights to help you grow smarter, not harder.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/hpzqeXslHeIDad JokeTerry: Do you know how you can tell you’re getting older?

When you have “upstairs Tylenol” and “downstairs Tylenol”

Outsourcing ProductionTerry: Zach, rather than read a canned bio, tell us a little about yourself and how you found your way to this industry.

Aaron: Let’s start with the big picture—why do you believe outsourcing is such a game-changer for today’s decorators? How do you recommend finding trustworthy contract decorators or POD partners for someone just getting started?

Aaron: What are the most common concerns or myths you hear about outsourcing, and how do you respond to them?

Terry: How should decorators price their products when using a contract or POD model while still staying profitable?

Aaron: How can outsourcing free up more time or resources for business growth, especially in sales and marketing?

Aaron: What’s one piece of advice you’d give to a shop owner who’s hesitant to give up control of production but knows they’re stretched too thin?
Terry: Where can our listeners connect with you and learn more about the tools and resources DecoNetwork customers have access to?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/hZUd610fSAUOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – May 30, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – May 31, 2025 at 12:30 PM * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 + Marketing Better in 2025: Grow Profits with Clarity and Connection – June 21, 2025 at 11 AM * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – August 1, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – August 2, 2025 at 12:30 PM * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

View Details

This week, Aaron Montgomery goes live from the American Print and Supplies Open House. He and Terry will dive into the world of full cut-and-sew apparel decoration. Whether you’re curious about offering custom-made garments or wondering how to expand without sewing a stitch, this episode has you covered. We’ll talk about what makes cut-and-sew unique, from design and file prep to pricing and pattern considerations. Learn how to use cut-and-sew as a brand differentiator and how to market it. If you’re looking to add high-value products to your line without adding a whole new department, this show is for you.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
PromoHunt.com

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://www.youtube.com/watch?v=40a2AnHCZIwDad JokeTerry: I love telling Dad Jokes on Cinco de Mayo

Yeah, that’s how “eye roll”
For our podcast listeners…

Cut and Sew PODAaron: How do you expand your business by just taking orders and cashing the check? Outsourcing can be a great and easy way to boost your revenue.

Terry: Outsourcing has been a growth part of the garment decorating industry for a long time. And I know so many decorators who love the idea of taking the order, and then cashing the check.

So Aaron, since you already had a scheduled trip to American Print & Supply this week, we thought using them as an example of an outsourced resource. Let’s talk about the pros and cons of this concept.

Terry: Let’s start with what you offer customers who want to outsource.

Are there services beyond just the printing?

Do you do fulfillment?

Custom packaging?

Private labeling?

And what about minimums?

Let’s say one of our listeners wants to order an all-over print custom garment. What’s the process?

(Show Some of the Videos)

• Why this topic matters to decorators now (rising demand for custom, differentiation, etc.)

Segment 1: What is Cut-and-Sew?

Examples of popular cut-and-sew products (jerseys, fashion pieces, uniforms, etc.) (Show Samples)

For decorators unfamiliar with the term, what exactly is “cut-and-sew”?

What makes it different from print-on-blank apparel?

Segment 2: Why Add Cut-and-Sew to Your Business?

• How it can elevate your brand’s perceived value?
  • Stand out from competitors with custom sizing, colors, and finishes
  • Higher margins and more control over product outcome

Segment 3: File Prep & Artwork Setup

• How should decorators prep artwork differently for cut-and-sew projects?
  • Understanding bleed areas, seams, and alignment
  • Working with vector vs raster files

Segment 4: Pricing & Cost Strategy

• What should a decorator think about when pricing cut-and-sew apparel?
• Tips for quoting based on quantity, complexity, and material

Segment 5: Using Cut-and-Sew to Differentiate Your Brand

• How can offering cut-and-sew give decorators a competitive edge?
  • Telling your brand story through fully custom products
  • Targeting niche audiences (e.g., sports, fashion, streetwear, events)

Segment 6: Marketing Your Cut-and-Sew Capabilities

Creating a “Wow!” product demo to get people talking

How should a shop promote these services to current and new customers?

Social proof, samples, photoshoots – American Print on Demand

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – May 30, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – May 31, 2025 at 12:30 PM * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 + Marketing Better in 2025: Grow Profits with Clarity and Connection – June 21, 2025 at 11 AM * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – August 1, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – August 2, 2025 at 12:30 PM * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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This week on the 2 Regular Guys Podcast, we’re joined by Jeff Bender, the founder of Lion + Owl and author of Apparel Has No Gender. He is going to be joining us to explore the growing trend of texture-rich finishes in apparel. From tactile design elements to purposeful sensory details, decorators are embracing diverse materials and techniques that make garments not just look good, but feel meaningful. We’ll dive into how texture can elevate a design, create a more inclusive and engaging experience for the wearer, and even serve functional purposes for specific audiences. Whether you’re experimenting with specialty inks, embroidery, layering, or embellishments, this conversation will inspire you to think beyond the visual and create apparel that speaks to all the senses.

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NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

BELLA+CANVAS, Stakes Manufacturing Join Forces to Support Supply Chain Evolution

EventsKonnections: A Simple Gathering Evolves into a Must-Attend Digital Printing Conference

Dad JokeAaron: The difference between a numerator and a denominator is a thin line.
Terry: I bet only a fraction of people will understand this.

Texture-Rich FinishesAaron: Welcome Jeff! As we dive in, I’m going to tell my quick(ish) story about how we met and I’d love to hear your side of it.

So what took you from that to launching Lion + Owl and stepping into the world of apparel?

Terry: What were some of the earliest pain points you noticed in traditional kids’ clothing that you wanted to solve through design?

Aaron: From your perspective, why is texture such a crucial part of clothing design, especially for neurodiverse individuals?

Terry: Have you had to balance aesthetics with functionality when it comes to texture? How do you approach that creatively?

Aaron: What advice would you give to apparel decorators or brands looking to add more sensory consideration into their designs?

Terry: Do you see opportunities for decorators to collaborate more intentionally with people designing for inclusion, like your team at Lion + Owl?

Aaron: In other industry podcasts, like the Apparelist you’ve spoken about true gender-neutral sizing. How does that tie into your mission of comfort and inclusivity?

Terry: What kind of feedback have you received from families and kids who wear Lion + Owl apparel? Any stories that stick with you?

Aaron: What’s next for you and Lion + Owl? Any upcoming products or ideas you’re excited to explore? And most importantly, how can people connect and support what you are doing?

SHARED LINKS:

Jeff’s Book: https://lionandowl.us/products/apparel-has-no-gender

Main Lion and Owl Site: https://lionandowl.usBacking for Embroidery to reduce texture: https://www.gunold.com/item/cover-the-back-embroidery-backing-white-20-x-27-yd-roll/

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/DaRmkKeJCg4OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – May 30, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – May 31, 2025 at 12:30 PM * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 + Marketing Better in 2025: Grow Profits with Clarity and Connection – June 21, 2025 at 11 AM * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – August 1, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – August 2, 2025 at 12:30 PM * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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This week on the 2 Regular Guys Podcast, we wrap up our 3-part series on education in the garment and product decorating industry. Terry, Aaron, and Erich reflect on what’s working—and what isn’t—when it comes to training, content, and mentorship. Plus, if we were running a shop today, what educational strategies would we put in place? From community learning to paid training models, we explore how decorators can grow their skills and how vendors can support long-term customer success. Whether you’re a shop owner, educator, or supplier, this conversation is full of actionable insights and bold predictions about where our industry’s learning culture needs to go next. Don’t miss the conclusion of this powerful series!

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

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NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/txI1I8MwKCkDad JokeTerry: What’s the Easter Bunny’s favorite music?

Hip-Hop

Education in Apparel DecoratingWhat would training look like if you were running a production shop today?

Terry

• Onboarding
  • Meet the new hire early, before the chaos of everyone else arriving
  • Be prepared for them, depending on their job, workspace set up, etc.
  • Lay out their training process
  • EXPECTATIONS
• Ongoing training – 52/15
• Cross-training sessions

Erich

• Disclosure – expectations
• SOPs – Standard operating procedures
• Define tasks, Direct Instruction with Experienced Staff, Observed Practice, Direct and Immediate Feedback, and Confirmation.
• AMP – Autonomy, Mastery, Purpose
• 10% time – cultivate curiosity and desire to learn.
• Full-chain Workflow Awareness / Cross-Training
• New Employee Feedback at all stages

Aaron

• In everything I do, I always start with our Reason
  • SVPs and How That All Ties Everything Together (SBS Episodes)
  • We would all take the VIA – https://oursuccessgroup.pro.viasurvey.org/
• Customize Training for Leaning Into Our Strengths
• Have Staff Lead Training in Their Area
• Focus on Implementation / Not Just Good Ideas
  • How many books do you read v. how many you implement

Audience Question: How is your “training” set up? What do you do for growth?

What’s Next for Education in Our Industry?

• Where do we see things going?
  • More hybrid models?
  • AI-driven personalization? (Custom GPTs)
  • More vendor-owned education platforms?
• How can vendors build loyalty by reinvesting in training and support?
• Collaboration: What can shops, educators, and suppliers do to push the industry forward together?
• Call to Action: What do you want to see next in industry education?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/sWOqSVGwX48OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – May 30, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – May 31, 2025 at 12:30 PM * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 + Marketing Better in 2025: Grow Profits with Clarity and Connection – June 21, 2025 at 11 AM * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – August 1, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – August 2, 2025 at 12:30 PM * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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This week on the 2 Regular Guys Podcast, Terry, Aaron, and Erich return to continue the conversation on one of the most critical topics in our industry – education. As we dive deeper into where the gaps are forming, we’ll explore the risks of pulling back on training, the rise of self-service content, and the challenge of navigating misinformation. We’ll also break down what’s working, what decorators are actually responding to, and whether paid education is replacing the bundled training that used to be standard. Finally, we’ll share our predictions and hopes for the future of industry education, along with a call to action for both vendors and decorators to build something better. If you care about learning, growing, and helping our industry thrive, this episode is for you.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

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NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/0TyeDtuJZycDad JokeTerry: A Japanese gardener asked me what I knew about bonsai trees

I said, “Very little.”

Education GapsGaps and Growing Pains

• Examples of pullbacks in vendor training (e.g., Epson no longer requiring dealers to train buyers)
• The YouTube Dilemma: “Go find it online” isn’t a substitute for structured education
• The Misinformation Trap:
  • How can decorators tell what’s good advice vs. outdated or flat-out wrong?
  • Share a few real-world examples of common bad info out there
• The difference between information and transformation

Audience Question: What kind of education has helped YOU most in your journey?

What’s Working – and What’s Not

• What types of education decorators are responding to today (short-form? long-form? workshops? live events?)
• What’s falling flat (outdated manuals, generic videos, poorly produced content)
• Are decorators willing to pay for training when it’s no longer included with equipment?
• The rise of community-based learning (e.g., masterminds, peer groups, coaching programs)
• Mentorship and how that’s playing a growing role in skills transfer

What’s Next for Education in Our Industry?

• Where do we see things going?
  • More hybrid models?
  • AI-driven personalization? (Custom GPTs)
  • More vendor-owned education platforms?
• How can vendors build loyalty by reinvesting in training and support?
• Collaboration: What can shops, educators, and suppliers do to push the industry forward together?
• Call to Action: What do you want to see next in industry education?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/PAJXRM_yA4UOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Summit of Success – April 10-12, 2025 | Coteau des Prairies Lodge | North Dakota * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – May 9, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – May 10, 2025 at 12:30 PM * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 + Marketing Better in 2025: Grow Profits with Clarity and Connection – June 21, 2025 at 11 AM * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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This week on the 2 Regular Guys Podcast, Terry, Aaron, and producer Erich Campbell dive into understanding if decorators are truly being educated or just consuming content. We believe that after 13 years of carrying the flag for education, the industry as a whole is agreeing with us. With vendors ramping up their online videos, social posts, and expert partnerships, it feels like the tide is turning. But is this content really moving the needle for decorators? Or is the shift away from hands-on, in-depth training leaving some folks behind? We’ll explore how vendor education has evolved since our show began, where it’s headed, and why some companies are pulling back just as others are stepping up. Whether you’re a decorator trying to level up or a vendor wondering how to better serve your customers, this episode is packed with honest takes and practical insights.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

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NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://www.youtube.com/watch?v=XEAQtHY11TIDad JokeTerry: Don’t you think it’s a shame nothing is built in the USA anymore?

I bought a TV yesterday that said: “Built in Antenna”. I don’t even know where that is!

Education versus Content1. Opening Segment – Setting the Stage

Why this topic matters right now (What we’re seeing in the industry)

Quick welcome from Terry, Aaron, and Erich

Shoutout to the 13 years of advocating for education

1. The Evolution of Vendor Education

2. How vendor-driven education has changed over the past decade

3. From manuals and in-person training → to webinars, YouTube, Reels, etc.
4. Examples of companies stepping up: Partnerships with educators, influencer training, vendor events

5. Is it education or marketing disguised as education?

6. Hands-On Training vs. Self-Service Content

Discussion: What are decorators actually retaining and applying?

The power of in-person training (real-time feedback, hands-on practice, deeper learning)

The pros and cons of self-serve content (videos, PDFs, online communities)

When is one better than the other?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Summit of Success – April 10-12, 2025 | Coteau des Prairies Lodge | North Dakota * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – May 9, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – May 10, 2025 at 12:30 PM * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 + Marketing Better in 2025: Grow Profits with Clarity and Connection – June 21, 2025 at 11 AM * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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This week on the 2 Regular Guys Podcast, we’re joined by Angie Meese of That Shirt Shack in Ohio—a business owner who has built a thriving B2B apparel decorating business through smart strategies, intentional networking, and a focus on client success. Angie shares practical insights into identifying your ideal customer, setting up “yes” conversations, and avoiding common pitfalls in business-to-business sales. Whether you’re just starting out or looking to grow your B2B client base, this episode is packed with real-world advice you can apply immediately. Tune in live, bring your questions, and get ready to rethink your sales approach!

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

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NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/JT_1gOK5kuQDad JokeTerry: What do you call a detective who solves all his cases by accident?

Sheer Luck Holmes

B2B Sales StrategiesAaron: Let’s welcome in Angie Meese with That Shirt Shack. Angie, we don’t do the formal bios anymore. We like our guests to tell us a little about yourself and how you found your way to our industry.

Terry: Diving right into our discussion of B2B sales strategies, What types of businesses have been the best partners for you—and how did you find them?

Aaron: How do you set up “yes” conversations with new clients, and what does that look like in your process?

Terry: What marketing tools or platforms have worked best for reaching and engaging business clients? Do you use samples, social media, or content to showcase what you offer B2B customers?

Aaron: What would you say is the biggest mistake B2B decorators make?

Terry: Lots of changes in the industry over the past few years. Look into your crystal ball and tell us what you see in the future.

Aaron: Let’s wrap up with a golden nugget of advice you can share with your fellow decorators here today. If you could leave us with the most important bit of information you have, what would that be?

Terry: Angie, how can our listeners reach out to you?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/jM2ELqf9E50OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago March 15-16. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, February 1-2 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Summit of Success – April 10-12, 2025 | Coteau des Prairies Lodge | North Dakota * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – May 9, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – May 10, 2025 at 12:30 PM * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 + Marketing Better in 2025: Grow Profits with Clarity and Connection – June 21, 2025 at 11 AM * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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With uncertainty in the industry, slow trade shows, and businesses holding back, is now the time to retreat or push forward? This week, Terry and Aaron tackle the reality of today’s market. From struggling events to economic concerns, with a highlight on how decorators can turn challenges into opportunities. We’ll discuss what’s happening, why disruption and innovation thrive in tough times, and practical strategies to stay ahead, create more market share, and position yourself for long-term success. Whether you’re feeling the impact or looking for ways to stay strong, this episode is packed with insights to help you thrive in any market condition.

Tired of bouncing between SanMar, S&S, and alphabroder just to compare prices?

PromoHunt’s free browser extension does the work for you—automatically showing you price and inventory comparisons across your favorite suppliers while you shop.

Join 7,000+ decorators already using PromoHunt daily.
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NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/5czuWkYJ_O0Dad JokeTerry: Why do scuba divers fall backwards out of the boat?

Because if they fell forward they’d still be in the boat.

Growth Strategies1. Quick Recap of Last Week’s Discussion Recognizing the Reality of the Market: Slow trade shows, businesses holding back, economic uncertainty. * Why Tough Times Create Opportunities: Many businesses retreat, creating openings for those willing to innovate. * Mindset Shift:* Instead of panic, focus on strategy, adaptability, and problem-solving.

2. Strengthening Your Business & Gaining Market Share Learning from Past Downturns (2008, COVID, etc.) – Who survived and why? * Cutting the Right Costs vs. Cutting Yourself Off at the Knees – Smart spending, not just slashing budgets. * The Power of Niching Down – Becoming the go-to expert in your space. * Strengthening Customer Relationships – Value and education over price wars. * Brand Differentiation – Standing out when competitors cut back. * Leveraging Content & Storytelling* – Building loyalty even in uncertain times.

3. Positioning for Long-Term Success Investing in Efficiency: Automation, training, and refining processes. (Investing your time too!) * Smart Marketing in a Downturn: Where to spend and where to cut back. * Collaboration Over Competition: Finding strategic partnerships. * Adaptability & Innovation:* How the most successful businesses stay ahead.

4. Actionable Takeaways: What Listeners Can Do Right Now Evaluate & Improve: Where can your business pivot or optimize? * Keep Learning: Investing in education to stay ahead. * Build Your Network: The power of connecting with industry peers. * Find Small Wins:* Incremental improvements lead to big growth.

Mindset Shift: Now is not the time to retreat—it’s time to plan and act!

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/ia5g62zO_swOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago March 15-16. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, February 1-2 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Impressions Expo Atlantic City, NJ – March 20-22, 2025 * Summit of Success – April 10-12, 2025 | Coteau des Prairies Lodge | North Dakota * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – May 9, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – May 10, 2025 at 12:30 PM * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 + Marketing Better in 2025: Grow Profits with Clarity and Connection – June 21, 2025 at 11 AM * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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With uncertainty in the industry, slow trade shows, and businesses holding back, is now the time to retreat or push forward? This week, Terry and Aaron tackle the reality of today’s market. From struggling events to economic concerns, with a highlight on how decorators can turn challenges into opportunities. We’ll discuss what’s happening, why disruption and innovation thrive in tough times, and practical strategies to stay ahead, create more market share, and position yourself for long-term success. Whether you’re feeling the impact or looking for ways to stay strong, this episode is packed with insights to help you thrive in any market condition.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/D-1LMvVCT5sDad JokeAaron: You think gas and electric bills are expensive? Have you seen chimneys?

They are through the roof!

Challenges to Opportunities1. Setting the Stage: What’s Happening in the Industry?* Overview of recent trade show performance (Irving, DAX, Long Beach, etc.) * Economic uncertainty and its impact on business investment * Mergers & acquisitions – What do they signal about the industry’s direction? * Customers hesitant to buy – what’s causing the delay? (TikTok situation, economy, AI, and market shifts)

Signs we’re seeing

• Trade show attendance
• Trade show purchase slowdown
• But is this translating to the end consumer slowing down too?
• Is this a self-created downturn based on nothing more than caution… feelings?

2. Why Tough Times Breed Innovation and Disruption* History repeating? Similar patterns from 2008 * Businesses that pivot and innovate often emerge stronger * Examples of companies that have successfully adapted in past downturns * What decorators can learn from other industries

3. How to Stay Strong and Create More Market ShareHandling downturns like 2008, Covid, etc.

• Businesses that were already hanging by a thread are the first to go
• Tighten your belt, look at your spending
• The power of niching down – becoming the go-to expert
• Strengthening customer relationships through value and education
• Brand differentiation – Standing out when competitors cut back
• Leveraging content and storytelling to build brand loyalty

4. Positioning Your Business for Long-Term Success Investing in efficiency: Automation, training, and better processes * Smart marketing during downturns – Where to spend and where to cut back * Collaboration over competition – Finding strategic partnerships * Adaptability* – The key to long-term survival in any industry

5. Actionable Takeaways: What Listeners Can Do Now Mindset shift – Why now is NOT the time to panic, but to plan and act * Evaluate your business – Where can you improve or pivot? * Invest in education – Keep learning and stay ahead of trends * Connect with industry peers – Build support networks and collaborations * Find small wins* – Look for incremental improvements and new revenue streams

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://www.youtube.com/watch?v=UUmf8rREN_gOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago March 15-16. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, February 1-2 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Impressions Expo Atlantic City, NJ – March 20-22, 2025 * Summit of Success – April 10-12, 2025 | Coteau des Prairies Lodge | North Dakota * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – May 9, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – May 10, 2025 at 12:30 PM * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 + Marketing Better in 2025: Grow Profits with Clarity and Connection – June 21, 2025 at 11 AM * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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We’re continuing our review of Niche Markets from our look back at episode 200 with a jump forward. This week, Terry and stand in Erich Campbell will share some new niche markets making the scene, share their insights on the practice of focussed marketing, and likely tell some stories about sales. Join us as we revisit, rethink, and refresh some of our past ideas while discussing how today’s technology and trends impact niche market opportunities. Plus, we’d love to hear from YOU—what niche markets are thriving in 2025?

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://www.youtube.com/watch?v=HxlZWii_1P8Dad Joke(I have a decorated apparel joke today)

Terry: Did you know if you turn a canoe over you can wear it as a hat?

Yeah, because now it’s cap-sized

(BAMMMMM!!)

Niche Markets Looking AheadTerry: Here are some new niche markets that have emerged or expanded significantly since 2017, driven by industry trends, technology advancements, and post-COVID shifts. Thanks Aaron for starting this list for us.

Terry: Subscription Box Apparel* The subscription box industry has exploded, with niche-focused boxes for everything from pet lovers to eco-conscious consumers. Offering exclusive, limited-edition apparel as part of a subscription model can create ongoing revenue. * DTG & DTF printing makes it easy to produce small, unique runs with full-color designs. * Larger runs once you’re established may lend itself to screen printing or more commercial DTF. * I know of one company with a subscription list of 13,500 shirts a month. * Is the market saturated? I don’t know? How great are your graphics and ideas??

Erich: Creator & Influencer Merch* Social media influencers and content creators need their own branded merchandise, but many don’t want to manage bulk inventory. Print-on-demand services powered by DTG and DTF allow creators to launch merch lines with no upfront costs, capitalizing on trends instantly. (We’ve also seen the rise of creators leaning on traditional apparel decorators because of their desire to control garment and print/embellishment quality – amb3r creative – Mention phil defranco?)

Terry: Remote Work & Digital Nomad Apparel* With more people working remotely, there’s demand for comfortable, branded apparel that reflects the remote lifestyle—fun slogans, community-based branding, and hybrid work culture themes. * Think “Zoom Call Champion” hoodies and “WFH Crew” tees. * Van Life, RV Life ← perfect customer who doesn’t have the ability to do their own fulfillment

Erich: E-sports & Gaming Communities* Competitive gaming and streaming platforms (like Twitch and YouTube Gaming) have exploded, creating massive communities around games and streamers. Custom esports team jerseys, streamer merch, and event-based apparel are in high demand. DTF allows for detailed, vibrant designs perfect for gaming aesthetics. (Jerseys & All-Overs)

Terry: Mental Health & Wellness Apparel* The conversation around mental health has grown, and many people want clothing that reflects self-care, mindfulness, and positive affirmations. Brands that support mental health initiatives or partner with nonprofits can create impactful, purpose-driven apparel. * Today, customers want to hear your story * Telehealth * We’ve had two companies at least on this show that employ a majority of staff on the spectrum

Things that came out of the pandemic that are going strong

Cocktails to go ← Cocktails to Go? Call 555-GO DRINKS

Robot deliveries

Online education ← people still want to identify

Voting by mail

QR codes

Solopreneurship ← I won’t be left in this position again

Online stores

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://www.youtube.com/watch?v=fnt5FPfY1PwOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago March 15-16. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, February 1-2 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Graphics Pro Expo Irving, TX – March 6-8, 2025 + Marketing Better in 2025: Grow Profits with Clarity and Connection – February 8, 2025 at 11 AM * Impressions Expo Atlantic City, NJ – March 20-22, 2025 * Summit of Success – April 10-12, 2025 | Coteau des Prairies Lodge | North Dakota * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – May 9, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – May 10, 2025 at 12:30 PM * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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We’re diving into the archives for Episode #586! This week, Terry and Aaron take a trip back to April 7, 2017, Episode #200, where they shared 200 Niche Markets for garment decorators. A lot has changed since then—COVID reshaped businesses, new trends emerged, and DTF printing disrupted the industry—so how do those niche markets hold up today? Which ones are still goldmines, and which have faded away? Join us as we revisit, rethink, and refresh some of our past ideas while discussing how today’s technology and trends impact niche market opportunities. Plus, we’d love to hear from YOU—what niche markets are thriving in 2025?

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://www.youtube.com/watch?v=flwGcSFhBR4Dad JokeAaron: Be patient with geologists.

They have their faults.

Niche MarketsAaron: Terry we got in the way back machine and went back to 2017. https://www.2regularguys.com/200-niche-markets/ This was a little bit of a play on a seminar you were teaching at the time called 52 niche markets in 52 minutes, and we had some fun with the fact, we all know you didn’t get to 52. Since it was our 200th episode back then we wanted to celebrate. We were talking about the show for today, and we have not done a Niche show for a while.

Terry: Yes, so we thought it would be good to look back at some of those niche ideas and discuss any updates, changes or new perspectives on them based on what has happened in 7 to 8 years. 2 things happened since this list was compiled – Covid and DTF transfers.

1. Marijuana Dispensaries* Legal cannabis markets have expanded significantly since 2017, making branded apparel a huge opportunity. Dispensaries now focus more on lifestyle branding, and DTF has made it easier to produce vibrant, small-batch designs.

2. Event Staff* With live events making a strong comeback post-COVID, there’s a resurgence in demand for event staff shirts. DTF allows for quick, on-demand customization.

3. Promotional Products Distributors* With businesses prioritizing brand awareness more than ever, high-quality, low-minimum promotional apparel has become essential. DTF makes it easier to fulfill small orders without screen setup costs.

4. Bachelor/Bachelorette Parties* Social media and custom experiences have driven demand for unique, high-quality event wear. DTF allows for intricate, full-color designs, making this a hot niche.

5. Fishing Charters

6. Outdoor recreation saw a huge boost during the pandemic. Charter companies increasingly look for apparel that enhances the customer experience, and DTF makes printing on demand for customers easy.

7. Corporate Awards & Recognition Wear* Employee engagement has evolved, with many companies using branded gear for retention and team-building, especially for remote workers. Short-run customization is easier than ever with DTF.

8. Boutique & Resort Wear* Personalized and exclusive resort apparel is booming with the rise of travel post-pandemic. DTF allows for high-end, small-batch production without requiring bulk inventory.

9. Gymnastics & Youth Sports Events* Youth sports are back in full swing, and teams seek easy, quick-turnaround options for custom apparel. DTF enables full-color, fast customization without high setup costs.

10. Local/Regional Artists* The rise of print-on-demand platforms and DTF allows artists to monetize their work on apparel without needing bulk inventory, offering a viable revenue stream.

11. Car Clubs & Shows* Custom vehicle culture continues to thrive, and enthusiasts love limited-edition, high-detail apparel. DTF enables intricate, full-color prints that capture the essence of their cars.

Aaron: Here are five new niche markets that have emerged or expanded significantly since 2017, driven by industry trends, technology advancements, and post-COVID shifts:

1. Subscription Box Apparel* The subscription box industry has exploded, with niche-focused boxes for everything from pet lovers to eco-conscious consumers. Offering exclusive, limited-edition apparel as part of a subscription model can create ongoing revenue. DTF printing makes it easy to produce small, unique runs with full-color designs.

2. Creator & Influencer Merch* Social media influencers and content creators need their own branded merchandise, but many don’t want to manage bulk inventory. Print-on-demand services powered by DTF allow creators to launch merch lines with no upfront costs, capitalizing on trends instantly.

3. Remote Work & Digital Nomad Apparel* With more people working remotely, there’s demand for comfortable, branded apparel that reflects the remote lifestyle—fun slogans, community-based branding, and hybrid work culture themes. Think “Zoom Call Champion” hoodies and “WFH Crew” tees.

4. Esports & Gaming Communities* Competitive gaming and streaming platforms (like Twitch and YouTube Gaming) have exploded, creating massive communities around games and streamers. Custom esports team jerseys, streamer merch, and event-based apparel are in high demand. DTF allows for detailed, vibrant designs perfect for gaming aesthetics.

5. Mental Health & Wellness Apparel* The conversation around mental health has grown, and many people want clothing that reflects self-care, mindfulness, and positive affirmations. Brands that support mental health initiatives or partner with nonprofits can create impactful, purpose-driven apparel.

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://www.youtube.com/watch?v=fnt5FPfY1PwOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago March 15-16. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, February 1-2 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Graphics Pro Expo Irving, TX – March 6-8, 2025 + Marketing Better in 2025: Grow Profits with Clarity and Connection – February 8, 2025 at 11 AM * Impressions Expo Atlantic City, NJ – March 20-22, 2025 * Summit of Success – April 10-12, 2025 | Coteau des Prairies Lodge | North Dakota * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – May 9, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – May 10, 2025 at 12:30 PM * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 * Graphics Pro Expo Long Beach, CA – August 21-23, 2025 * Graphics Pro Meadowlands, NJ – September 12-13, 2025 * Impressions Expo Dallas, TX – October 2-4, 2025 * Printing United Orlando, FL – October 22-24, 2025 * Graphics Pro Charlotte, NC – November 6-8, 2025
All dates and events are subject to change

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In this episode, Terry and Erich are joined by digitizer and educator Ramona McKee of Quick2Stitch.com as they discuss movements in manpower, machinery, and the way we manage people and production in the world of machine embroidery and apparel decoration. Join us and discuss how your shops are getting decoration done in the current market and how you check in and navigate changes.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/IDn6T1cueykDad JokeTerry: Just before I die I plan to eat a whole bag of unpopped popcorn

That should make the cremation a little more interesting

EmbroideryErich: First, let’s bring in our special guest! Ramona- thank you for joining us! For those few in the audience who don’t know you already, what don’t you let us know a little about how you came to be in the business of embroidery?

Terry: Like Erich and I, you were recently at the Impressions Expo show this January- Did you see anything in the way of equipment or supplies that really caught your eye? What was new and interesting about the offerings there?

Erich: I found that there was a higher emphasis on assistive tech and automation. How do you feel it fits into production as far as the kind of customers you serve as a digitizer? If you don’t mind me asking, who is your sort of ‘ideal’ digitizing client?

Terry: Erich may have mentioned that you attended a couple classes at the trade shows – How was your experience with embroidery education at Expo? What do you think the attendees in general felt about what’s on offer?

Erich: As a digitizer-for-hire, do you find more people wanting to get involved with digitizing and/or design work for embroidery, or are decorators you’ve worked with recently largely looking to just get the files and get stitching?

Terry: As a solopreneur, you have to wear all of the hats in your business; do you find that there are a lot of folks doing the same among your clients, or are you dealing with departments/teams in larger companies? What’s been the trend with the folks you serve?

Erich: Let me quickly plug your weekly show; Coffee and Conversation, streamed every Saturday- As someone who consistently creates educational content, what are people currently asking you to cover. Let me ask you a bit of tongue in cheek follow up – is what they ask for what you think they actually need?

Terry: How do you think the embroidery and the overall decoration community has changed in the time you’ve been a part of it and moreover since you’ve had your show?

Erich: I’m going to put you on the spot for one last 2-part question; What’s the most critical problem you think we are facing for the future of embroidery? Second, what one recommendation do you have for embroiderers out there who are looking for that next step?

Terry: Where can folks find out more about you and your services?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://www.youtube.com/watch?v=smeTdocA5TkOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago March 15-16. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, February 1-2 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM * Graphics Pro Expo Irving, TX – March 6-8, 2025 * Impressions Expo Atlantic City, NJ – March 20-22, 2025 * Summit of Success – April 10-12, 2025 | Coteau des Prairies Lodge | North Dakota * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 * Graphics Pro Expo Long Beach, CA – August 21-23, 2025
All dates and events are subject to change

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It’s Valentine’s Day, and we’re feeling the love—for this industry, for our businesses, and for all of you! This week, we’re not only sharing what we love about the garment and product decorating world, but we’re also kicking off Season 13 of the 2 Regular Guys Podcast! From the creativity and innovation to the incredible community that makes this industry special, we’re celebrating everything that keeps us coming back week after week. But this show isn’t just about us—we want to hear from you! Join us live and share what you love about your business, your craft, and this amazing industry. Let’s start the next chapter of 2RG with appreciation, positivity, and a whole lot of passion!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://www.youtube.com/watch?v=zD1yTT1LfbcDad JokeTerry: What did the salt say to the pepper on Valentine’s Day?

Oooh baby, baby. Baby, baby.

(You have to be from the 80’s to get that one. Salt-n-Pepa, look it up.)

Love of the IndustryWhy is it Hotel California?

Terry: What I tell my classes about staying in the industry.

The best people are in this industry

Ease of entry – low initial investment compared to many businesses

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://www.youtube.com/watch?v=pnNyMr73DIkOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago March 15-16. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, February 1-2 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM * Graphics Pro Expo Irving, TX – March 6-8, 2025 * Impressions Expo Atlantic City, NJ – March 20-22, 2025 * Summit of Success – April 10-12, 2025 | Coteau des Prairies Lodge | North Dakota * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 * Graphics Pro Expo Long Beach, CA – August 21-23, 2025
All dates and events are subject to change

View Details

Big moves are happening in the garment decorating industry! This week, we kick things off with Tyler Dummett, President of Workhorse Products, as he joins us to discuss the strategic merger between Workhorse Products and Lawson Screen & Digital—what it means for their customers and the industry at large. Then, in the second half of the show, Terry and Aaron dive into the broader impact of mergers and acquisitions in our space. Are these moves expanding opportunities and driving innovation, or are they simply bailouts for struggling businesses? Join us as we break down what’s happening behind the scenes and how it might affect your business moving forward! Don’t miss this insightful discussion—tune in live and share your thoughts!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://www.youtube.com/watch?v=pO_7qlLdwCsDad JokeTerry: Mountains aren’t just funny…

They’re hill areas (Hilarious)

MergersAaron: Tyler, welcome to the show. To my recollection, this is the first time we have been able to host you. Thanks for being here. Can you start by giving us a little background on you and your path to the industry?

Terry: So the big news we have you here to share is the announcement of a merger with Workhorse and Lawson. What led to the decision for Workhorse and Lawson to merge, and what excites you most about this partnership?

Aaron: What changes (if any) can Workhorse and Lawson’s customers expect in terms of product lines, customer service, or overall experience?

Aaron: Mergers can spark concern about company culture shifts. How do you plan to maintain the unique strengths and values that both Workhorse and Lawson bring to the industry?

Terry: Before we let you go, looking ahead, where do you see the screen printing and digital printing industry going, and how does this merger position Workhorse and Lawson for the future?

Our discussion

• Why mergers and acquisitions?
  • (Positive) Expand markets and footprint
  • (Negative) Bail out a struggling entity
  • The US Screen experience
  • The “stronger together” line… there’s always another reason

Why Are Mergers & Acquisitions Happening Now? Market Expansion & Growth: Companies are consolidating to strengthen their market position, offer a wider range of products, and expand their reach. * Technology & Innovation: Many M&As are aimed at leveraging new technologies to stay competitive, like Epson acquiring Fiery for its digital workflow expertise. * Supply Chain & Distribution Efficiency: Companies are merging to improve logistics, reduce costs, and streamline operations. * Financial Stability & Risk Reduction:* Some M&As help struggling businesses stay afloat while others allow successful companies to scale faster.

Talking Points:

• What does consolidation mean for small and mid-sized decorators?
• How does competition change when major players merge?
• Can M&As lead to innovation, or do they reduce competition and innovation?

Reviewing OTHER Notable M&As in the Industry GSG Acquired by Grimco: A major distributor consolidating. Will this impact how decorators source their materials? * Printful & Printify Merger: Two of the biggest print-on-demand platforms joining forces. How will this affect print-on-demand sellers? * STAHLS’ & OrderMyGear Collaboration: How will this change team stores and fulfillment operations? * Epson & Fiery Acquisition:* How does a hardware manufacturer integrating RIP software impact the future of digital printing?

How Do Mergers Impact Small & Independent Decorators? More Choices vs. Fewer Choices: Will decorators have access to better products and support, or will consolidation reduce options? * Pricing & Vendor Relationships: How will pricing structures change as competition decreases? * Customer Service Concerns: Do larger corporations provide the same level of hands-on support as smaller independent suppliers? * Supply Chain Stability:* Could these mergers improve or disrupt product availability?

Talking Points:

• Are decorators concerned about service changes when their favorite vendors merge?
• How can small businesses adapt to supplier consolidation?
• What steps can decorators take to protect themselves from unexpected changes?

What Should Decorators Watch for in the Future? Predicting the Next Wave of M&As: Will we see more industry consolidation in 2025? * The Role of Private Equity & Investment: How are investment firms shaping the industry? * Opportunities & Risks:* What can decorators do to take advantage of market shifts?

Talking Points:

Should decorators diversify vendors to reduce risk?

What industries are likely to see more mergers?

How can decorators future-proof their businesses?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://www.youtube.com/watch?v=f42sN2oAoC0OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago March 15-16. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, February 1-2 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM * Graphics Pro Expo Irving, TX – March 6-8, 2025 * Impressions Expo Atlantic City, NJ – March 20-22, 2025 * Summit of Success – April 10-12, 2025 | Coteau des Prairies Lodge | North Dakota * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 * Graphics Pro Expo Long Beach, CA – August 21-23, 2025
All dates and events are subject to change

View Details

This week, we’re joined by Cris Saunders and Greg Farmer from Insta Graphic Systems to explore the key factors for DTF transfer success. We’ll discuss how to streamline production, avoid bottlenecks at the heat press, and why quality still matters even with outsourced transfers. Plus, we’ll cover the current limitations of DTF and how businesses can adapt for long-term success. Whether you’re printing in-house or outsourcing transfers, this episode will provide valuable insights to help you get the best results.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/ov4NN7ll_V8Dad JokeTerry: What did the scientist say to his girlfriend on Valentine’s Day?

I think of you… periodically

DTF Outsourcing SuccessAaron: Welcome to the show, Cris and Greg! We don’t do long bios here—so tell us a little about yourselves and how you got into the industry.

Terry: Most of our listeners know Insta as a heat press manufacturer (or maybe that’s just me). Let’s start there.

Aaron: But you’re clearly more than that. I know you’ve been involved in screen print transfers, but talk to us about Direct-to-Film production. How did that come about and how’s it going?

Terry: With every trade show there are more DTF machines, and around every corner more DTF film decorators vying for our business. What separates one DTF transfer provider from the next?

Aaron: There are two parts to this equation. There’s the transfer, and there’s the heat press. Terry and I are going to take a break from standing on the BUY A GREAT HEAT PRESS soap box and let you take a stab at it.

Terry: OK, we’ve got a great heat press and a great transfer. How do we make this job more efficient?

Aaron: DTF transfers are known for their versatility, but are there still limitations when it comes to substrates or applications? What advancements are being made to address those challenges?

Terry – Dan – Do you have plans for more automated carousel-type heat presses?

Terry: Do you advise customers to start by outsourcing your transfers, or taking the plunge into a DTF printing system? When’s the best time to make the switch?

Aaron: We’ve covered a lot, but let’s look ahead. What does the future hold for DTF technology, and where do you see it evolving in the next few years?

Terry: ISS Long Beach from them…

For those interested in learning more or working with Insta, where can they connect with you?

LB Shoutout

Lenny Huiras with Vital Signs NW in Oregon

Show review

Some industry merger rumors floating around the show and the internet lately. One of the key players will join us at the top of the show next week to give us the facts. Stay tuned on the who, what and why.

As always, saw lots of familiar faces which is a high point for most of us trade show carnies

Busy but not overwhelming

A deficit of buyers outside Southern California

I had someone in my Thursday morning seminar say she was concerned about what she would run into driving from Bakersfield, so the fires definitely impacted the show

The singular question I heard was, “What print head do you have in your DTF printer?” Maybe people think that’s the only method of comparison. We’re still on the misinformation highway.

Epson introduced their new Epson brand DTF only printer… to less than thunderous acceptance. Going back to one of the points during our “what we want to see in 2025” show, still lots of DTF confusion in the industry. Embargoed prior to the show.

More new companies, as Marcia said garments and also equipment… Best Support, Best Machine, Best Everything…

I heard a lot of “We’ll see,” when asking vendors how the show went for them

The springboard into the new year this show has always been… lost a little spring this year.

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://www.youtube.com/watch?v=YZS3KONRlEgOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago March 15-16. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, February 1-2 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM * Graphics Pro Expo Irving, TX – March 6-8, 2025 * Impressions Expo Atlantic City, NJ – March 20-22, 2025 * Summit of Success – April 10-12, 2025 | Coteau des Prairies Lodge | North Dakota * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 * Graphics Pro Expo Long Beach, CA – August 21-23, 2025
All dates and events are subject to change

View Details

This week, we welcome two prominent industry leaders, Dave Leskusky, President of Printing United Alliance, and Tim Andrews, President & CEO of ASI, to discuss the future of their organizations and the industry as a whole. We’ll explore their outlook for 2025, the ongoing partnership between Printing United Alliance and ASI, and how this collaboration is shaping the future of decorators and promotional product suppliers. Plus, we’ll dive into exciting updates, including the newly launched ASI ESP+ Stores e-commerce solution and the Printing United Alliance’s Promo Impressions e-newsletter. Don’t miss the conversation about the 2026 ASI Distributor Marketplace at PRINTING United Expo in Las Vegas, an innovative “show within a show” that’s set to redefine the industry landscape. Tune in for valuable insights and actionable updates to stay ahead in your business!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://www.youtube.com/watch?v=jE7D1t4J1FkDad JokeAaron: I have a fear of speed bumps, but I am slowly getting over them.

Printing United Alliance and ASIWelcome back to the show Dave Leskusky, President of Printing United Alliance and Tim Andrews, President & CEO of ASI. Thank you both for spending some time with me today.

I got to talk to you both briefly back in November. But for anyone who missed that or just as a recap, can you both tell us a little about you and your organization?

Tim, I’d like to start with you…

Dave, how about you?

Tim, being an apparel podcast, some of our Regulators might not be as familiar with ASI as they will be after this. But I’d like to start off talking a bit about the promotional products industry. In a blog you wrote recently you noted that the “industry achieved a new sales record in 2024”. What is your outlook for 2025 for the promo products industry, and why?

Dave, lets talk Printing in 2025 for a moment. Your research team at Napco highlighted some details at last year’s Vegas event about the print industry in their State of the Industry report. A stat that stood out to me was “68.8% of respondents have diversified beyond their primary printing segment.” So far in 2025 what are you all seeing as highlights or innovations we can expect in 2025.

Tim, speaking of innovations I read that ASI recently launched the ESP+ Stores e-commerce solution.Tell us about that and how apparel decorators might be interested in learning more.

https://programs.asicentral.com/stores?&utm_campaign=stores_press_release

Dave, as you all see your members diversify, this partnership here seems to have led to some diversification for you all as well. What can you tell us about ‘Promo Impressions’ e-newsletter. Does this bring printing and promotional products closer together, and what content can subscribers expect?

Tim we talked a little about this last time, but lets discuss again, how does ASI’s partnership with Printing United Alliance benefit the #Regulators, and how can they take advantage of the synergies between promotional products and printing?

Now up to 3 podcast episodes of ConvergenceCorner from ASI’s Christopher Ruvo and Brendan Menapace

https://printandpromomarketing.com/article/convergence-corner-how-college-hill-maintains-its-local-roots-amid-growth-expansion/Just launched a new monthly video podcast called Branding Together hosted jointly by ASI’s Theresa Hegel and Apparelist’s Cassie Green exploring opportunities for their respective audiences, with the 1st episode exploring “Five big things print and promo should know about each other.”

https://members.asicentral.com/news/podcast/branding-together/resolving-to-highlight-the-converging-worlds-of-print-promo-decoration/https://www.youtube.com/watch?v=Jf3SbdFe29I&t=2s

Both of your organizations emphasize the importance of sustainability. Can you discuss any specific sustainability initiatives or goals ASI and PRINTING United Alliance have set for 2025 and how members are being encouraged to participate?

Tim- what upcoming events or initiatives from ASI in 2025 should our listeners be paying attention to, especially those in the garment and promotional product space?

The big reason we were so excited to bring you guys in back in November was the announcement about the ‘Show within a Show’ concept for the ASI Distributor Marketplace at PRINTING United Expo 2026 in Las Vegas. Can you give us an update on how that’s shaping up and why it’s important for the industry?

Dave Leskusky President Printing United Alliance dleskusky@napco.com

Tim Andrews President & CEO ASI tandrews@asicentral.com

ASI Shows and Events:

https://www.asishow.com/

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://www.youtube.com/watch?v=YZS3KONRlEgOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago March 15-16. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, February 1-2 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM * Graphics Pro Expo Irving, TX – March 6-8, 2025 * Impressions Expo Atlantic City, NJ – March 20-22, 2025 * Summit of Success – April 10-12, 2025 | Coteau des Prairies Lodge | North Dakota * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 * Graphics Pro Expo Long Beach, CA – August 21-23, 2025
All dates and events are subject to change

View Details

Join us this week as we welcome Patrick Ali, Lead Educator and Product Developer at Siser North America, for an inside look at one of the most recognized brands in heat transfer vinyl and beyond. Patrick shares Siser’s journey from its early days to becoming an industry leader, highlighting the company’s innovative strides in sustainability and product development. We’ll explore what’s next for Siser, how listening to customers has fueled their growth, and what decorators can expect in the future of heat transfer technology. Plus, Patrick gives us a behind-the-scenes look at Siser’s REGGIE Award-winning sustainable product and why eco-friendly solutions matter now more than ever. Tune in for valuable insights and industry trends that can help your business grow!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://www.youtube.com/watch?v=LviBlcwdRa4Dad JokeAaron: I tried to make a reservation at the library…

Unfortunately, they’re completely booked.

Future of Apparel DecorationAaron: Patrick, we did away with the stale bios a year ago. Instead, tell us a little bit about yourself and how you found your way into the industry.

Terry: Along those lines, talk to us about Siser. Start with where Siser got its start.

Aaron: What do you see as the reasons for Siser’s growth in the industry?

Terry: When people think Siser, other than thinking “I didn’t know that’s how you say it”, they think HTV. What does the future hold for that segment of our industry?

Aaron: Let’s talk about sustainability. You won the most recent REGGIE Product of the Year. Tell our listeners what that meant to you, and more specifically about that product.

Terry: Sometimes we like to polish the crystal ball and ask our guests what they think the future holds for our industry as a whole.

Aaron: What have we missed when it comes to Siser? Anything else to add before we let you go?

Aaron: Tell our listeners where they can find you and Siser.

Note: You can Find me at Patrick_siserna (https://www.instagram.com/patrick_siserna/) on Instagram and Siser at Siser North America on all social platforms.

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://www.youtube.com/watch?v=YZS3KONRlEgOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago March 15-16. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, February 1-2 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM * Graphics Pro Expo Irving, TX – March 6-8, 2025 * Impressions Expo Atlantic City, NJ – March 20-22, 2025 * Summit of Success – April 10-12, 2025 | Coteau des Prairies Lodge | North Dakota * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 * Graphics Pro Expo Long Beach, CA – August 21-23, 2025
All dates and events are subject to change

View Details

The tradition continues! Join the 2 Regular Guys as they unveil their highly anticipated “10 Things We Want for the Decorating Industry in 2025” list. In this annual episode, Aaron and Terry will share their hopes and aspirations for the future of garment and product decoration. From must-have innovations to game-changing ideas, they’ll cover the trends and changes they’d love to see shape the industry in the coming year. And as always, this isn’t just about their ideas – we want to hear from YOU! Join the live conversation and share your wishes and predictions for 2025. Let’s dream big and work together to create a better, brighter future for our industry!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://www.youtube.com/watch?v=X1MMHs5bYZoDad JokeTerry: What’s a spider’s New Year’s resolution?

In 2025, to spend less time on the web

10 Things We Would Like to See in 2025What We Were Looking for in 2024

Terry: Among manufacturers and distributors I would love to see more ongoing training and support. I think we banged on this drum many times in the past, but if possible I think it got worse in 2023. What I’m talking about is the fact we are not selling and buying just equipment, we’re selling and we’re buying technology that requires proper training and ongoing support. Why do I think it got worse in 2023? Just the sheer number of new resellers in the DTF marketplace. And too many of their customers are left high and dry by their dealers. Do better in 2024 manufacturers and dealers! Unfortunately, it’s gone in the opposite direction with some companies. (613 Originals)

Aaron: Support for grassroots programs. First I just want to shout out the support I have been getting for SkillsUSA. Epson, Conde, Craft Express, Stahls, Sewingmachine.com, Artesprix for providing the prizes. David, Nick, Stephanie, Sandy, Ann, Richard, Kristin, and Mark for their help and being the judges. Also shout out to Mimiki for their support and Insta Heat Presses for their help already in 2024. Those kids are blessed to have that support, but I think we need to be greedy. These kids are our future customers, employees and maybe even bosses. Do we want uneducated and unsupported kids, or do we want to nurture them? The local schools need more support, the state competitions need more support. Open your shop to a school. Looking at the major sublimation distributors. Outside of Conde, there are notable names missing from the list. It’s not about competition, it’s about building our future. And it’s not just SkillsUSA. There are other programs or just locally in your community. – Big shoutout to Stahls for their programs and support

Terry: Maybe garment decorating is really high school and cliques happen naturally no matter what we do. And of course, we are drawn to like-minded people. Everyone wants to belong to something bigger and be accepted. But when the industry cliques are tasked with education and managing groups, I feel a lot of educators or people who have something to contribute are looking in from the outside. It’s the same type of good ole boys and girls, just wearing different t-shirts. For 2024 I’d like to see the folks who make these decisions make these opportunities more open to everyone who wants to participate. Hope this isn’t a trend. I haven’t seen any change.

Aaron: I’m going to parrot Terry a little bit, but go at it from the other side. We need more people to step up and be educators. Lots of people have knowledge to share. DAX education program as an example. I reached out to over 50 people. Got 14 responses and most of them were the same educators. The program is great, but it would be nice to have more new faces. I’m not sure what side needs to look in the mirror, the organizers or educators, but education this year seems pretty stagnant or in the case of a show like APA, underwhelming outside of a couple of highlights.

Terry: I believe with the surprising success of DTF printing, that maybe by Printing United we will see more of the major industry manufacturers make a serious plunge into DTF technology. It’s inevitable. I think there was some level of looking down their noses at the process, and now I’m guessing there has been some scrambling to not be left behind. Let’s remember this prediction when we’re broadcasting live from Vegas this fall at Printing United. At Printing United in Las Vegas, Epson introduced a prototype of their own DTF printer. Stay tuned. And of course, Mimaki has been shipping their own machine for a while now as well.

Aaron: Better team store option. There are a few on the market, but some are overly expensive, too narrow or hard to use.Still waiting… Prove me wrong

Terry: Based on a suggestion from a friend of the show Tom Rivet at Chicopee High School, in 2024 I’d like to see the industry create pathways to careers in the industry. Tom is training high school students in garment and product decorating already, and I’d like all of us at 2RG whether on the microphones and listening in your own businesses, to think of ways to help high school and college students find attractive opportunities for careers in our industry. Aaron, I know you are deeply involved already through Skills USA, but we can all be a part of bringing the next generation of decorators forward. I actually want to talk about this further in the 2025 section.

Aaron: Bookkeeping / Accounting specialized – Its still pretty rough out there.

Terry: I know you’re going to put me on the clock here, but I want to at last build on my 52/15 Training and make it more than just an educational concept that I teach. We talked recently on the show about how our listeners can put this concept into action in their own shops. I’m going to do more in 2024 to help facilitate this training in shops across the country and the world. Still in the works. Stay tuned.

Aaron: OK, putting ourselves on task sounds like a good idea. Now that the book is done, the next thing I want to see is a time (priority) management system for small business owners. I’m already working on it and have been using my own system for a while, but want to refine it and add some details for decorators and their marketing. I have some MOS members I’m working with on that, so before the end of the year for sure, and shooting for mid year. – Got pushed off. The MOS member went another direction and I changed my focus, so stay tuned. Maybe when Terry retires we can do it together with his production scheduling? I guess 2024 was a little dismal, so here is hoping we do better in 2025. Cheers!

And now for 2025

Terry: I know this exists in pockets of the industry, but I would love to see Printing United Alliance build a fill-in-the-blank High School and College Internship Program. If this already exists, somebody isn’t widely promoting it. I realized after I wrote this one you really touched on it last year, but I’d like to go at this from a different angle. To a day-to-day fill in the blanks guide to where to start and what to do next. Everyone probably thinks it’s a good idea, but lots of business owners don’t know where to start and it ends up as a good idea down a dead-end street. Printing United Alliance has the resources of its members to interview and build this valuable too.

Aaron: I’ll start off with something that could be seen as self-serving, but I put my heart and soul into it because I really believe it. A Focus on Mindset Training for Business Owners. Success in the decorating industry isn’t just about technology—it’s also about mindset. In 2025, we’d like to see more companies and business owners share some of their focus on revenue (make more money) and technology (how too) and realize a growth-oriented mindset is crucial. I am continuing to put out workshops, and podcasts – SBS every Saturday at Noon, and even partner up on an amazing retreat in April, so it is available. I know it, I live it daily, but not enough decorators are seeing the need. Yet I hear them all the time commiserating yet not realizing the key to overcoming scarcity thinking and managing burnout is finding purpose in their businesses.

Terry: Promotions Calendar with not only “what will I promote?” but with some new concepts to try and monitor. Jay Busselle’s promotional package concept we talked about on the show recently. Offer your customers a promotional package that you can send out for them, personalized to each customer. Or, promote yourself to your customers or potential customers with additional products you offer that they may not know about. My Secret Sauce today is about screen printing specialty inks. What a great promotional product to send them their logo but printed with 4-6 different specialty inks.

Or maybe a true social media concept and calendar. Social media posting is like New Year’s resolutions, they shrivel up and die before the end of January. I remember someone telling me one of their employees would be doing weekly TikTok posts. I’m still waiting to see the second one… from three years ago. Build a schedule and make it a part of your weekly or even daily tasks.

It’s a new year. Open your mind to new possibilities, and put it on a schedule!

Aaron: I feel like I need to invite Cassie Green in for this one, but I’m going to do my best to say what I believe Cassie would say. Better Eco-Friendly Solutions Across All Decorating Methods. Sustainability is imperative for the future of our industry. I’d like to see manufacturers focus more on developing sustainable consumables (inks, pretreats, blanks) and technologies that produce less waste and are more energy efficient. Not just green washing, but real solutions. Since I’m not in the trenches daily, maybe I’m missing something and it is more of an adoption issue, but let’s keep this conversation going.

Terry: Think Outside the Box for New Employees. I kind of like to think I was ahead of my time on this one. I had work-from-home employees 30 years ago when it meant the difference between losing a great employee or retaining them by being flexible. I’ve had several employees, both men and women, who were the primary caregivers of their school-aged children, and we worked around the school schedule. There are so many talented people out there in the world who can’t for one reason or another fit into the 8:00-5:00 workforce. Take a look at all the positions you have to fill, and ask yourself if that person has to fit a rigid mold or not.

Aaron: I’m going to leave this slot open for the #Regulators. I’m not as involved with the day to day as much anymore, so I’m really curious what you all, the listeners, want to see in 2025. What would be a technology, software, service, or opportunity you would like to see that would make your life / business easier?

Doug Sobel: My unicorn hope is to see someone create Creat dtf that would have the softness of dye sub with the color saturation of dtf to be able to do transfers on any type of fabric. no more plastic feeling.

Craig Bradley: Some insight into laser engravers

Simply Embroidery: How to utilize internships

Ramona McKee: White toner might be the back burner tech but it is out there and it does a great job for what it does. bring Joe or Chuck on for them.

Terry: I hope to see a Calming Down of the DTF Industry. I think it’s a confusing whirlwind of cold peel, hot peel, instant peel… adhesive powder is the great satan, and adhesive powder is not so bad…

Interestingly, after a cooling down of DTG sales, it’s almost as if there’s new and renewed interest in that technology. It helps that you can do both DTG and DTF on the same machine with minimal investment.

Aaron: More diversity in the blanks distributors. I know there are some little guys out there, but honestly, all I hear are people going to the big 2. How can the smaller ones make that easier? And maybe this comes from a wider adoption of tools like our soon-to-be sponsor PromoHunt. I’m not sure it does our industry any favors to have everyone sourcing from two main places. There doesn’t seem to be much incentive to do better, innovate and look out for the needs of their customers.

Terry: Blue Checkmark as Recognized Authority on the internet. Aaron, we talked about this years ago, but the amount of misinformation on the internet is exploding. When I thought several years ago that the concept in screen printing of flashing between colors had been tamped down, it’s back with a vengeance. (Yes, I know I’ve harped on this before.) But I can’t do a screen printing class anymore without someone saying, “Wait, you’re not flashing between colors? On the internet they say…” Maybe I should go back to Printing United Alliance and see if they could create that Recognized Authority badge for everyone giving solid information based on facts and experience in our industry. Don’t get me wrong, there are differences in opinion on everything, but that’s entirely different than giving wrong, bad or dated information.

Aaron: (Erich’s item) Erich is hoping to see embroiderers of all stripes joining in the bigger trade discussions and expanding their sense of belonging in the larger industry. Erich has found himself at a lot of tables with printers and other decorators where he was the lone ambassador of embroidery or where embroidery was an afterthought over the years, and though embroidery is an undeniable part of the industry, he wants to see embroiderers growing and moving, especially as we see the increasingly fast-changing print industry continue to pick up the pace. That means stretching our boundaries a bit, embracing enhanced decoration options, incorporating other media, and on the ‘working on the business’ front, engaging in the larger conversations about how we operate, market, and move through the world.

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/yL8PfNEIZBMOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago March 15-16. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, February 1-2 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM * Graphics Pro Expo Irving, TX – March 6-8, 2025 * Impressions Expo Atlantic City, NJ – March 20-22, 2025 * Summit of Success – April 10-12, 2025 | Coteau des Prairies Lodge | North Dakota * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 * Graphics Pro Expo Long Beach, CA – August 21-23, 2025
All dates and events are subject to change

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Get ready to hit the ground running in 2025! In this annual planning episode, Terry and Aaron share fresh, unique strategies to help you prepare for your most successful year yet. As planning geeks, they’ll guide you through actionable ideas to improve your processes, set impactful goals, and elevate your business in the new year. From reviewing 2024’s lessons to implementing innovative tools and forward-thinking strategies, this episode is packed with insights to inspire growth and change. Whether you’re fine-tuning your current plans or looking for creative new ways to push forward, this is a show you don’t want to miss!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/f9YFuamBUzgDad JokeWhy was the letter E the only letter to receive a gift from Santa?

The rest of the letters were Not-E (Naughty)

Thanks, Ramona McKee

Bonus: During Christmas, there are only 25 letters in the alphabet

Yep, No L (Noel)

Planning for 2025Last year…

Terry: Stop and take a deep sigh of relief. You made it through the worst business interruption in decades. How can we use this experience in 2024 and beyond?

• What did you learn about you… about your business?
• Who helped you keep your business afloat? What can you do to show your appreciation, and build on that relationship?
• Diversify your technology
• Diversify your customer base

Aaron: Sustainability Initiatives: In 2024 the customer’s priorities are changing. Sustainability is no longer a buzz marketing term, but a requirement to a lot of our markets. The buyer has increased awareness and demand for eco-friendly and ethically produced apparel. Understanding what that truly means to your customers is crucial.

• Sourcing sustainable materials
• Reducing waste
• Adopting eco-conscious production methods.

Terry: It’s time to implement 52/15 Training. A new year and a new approach to education in your shop.

• What it’s about…
• Best-trained staff in your market
• Don’t know where to start? Go into the 2RG archives and use the Secret Sauce videos.

Aaron: Customer-Centric Approach: I believe 2024 is going to be a good year, but I think it is also going to be a cautious year. Election year, lots of unrest in the world. Decorators must make decisions based on their unique business foundation. Decorators need to be very clear about what their reason and values are, who exactly their ideal customers are, and what specific internal challenge they can solve for their ideal customers. So take some time to look at how you interact with your ideal client.

• Do your services really meet their complete needs?
• What processes or “ways we have always done it” need to be changed?
• What policies need to be rewritten to make sure they focus on what is in it for the customer?

Terry: Take a look back at your 2023 expenses. Compare them with 2022, and beyond, maybe your last healthy year before covid. Everything costs more now, and we can’t expect inflation to turn into deflation.

• Does anything stand out?
• Anything you can remove or tighten up?
• How does this impact what you’re charging?

Aaron: Become a Goal Getter. Planning and goal setting go hand in hand, but I’d encourage you to make 2024 the year that you become a goal getter instead of a goal setter.

• Quitter’s Day Story
• What is the difference (Getter v Setter)
  • Vague versus Specific (How Much and By When)
  • Huge Leap versus Broken Down
  • Hidden versus Shared with Others

Terry: Cut your losses… processes, employees, equipment, customers…

• The year in review
• Start the year with a clean slate

Aaron: Your Support System: If you ever want to get into an unending argument with me, try to explain to me why you believe that success is something you can do alone and that you are independent and don’t need any help. Success is a team sport. And one of the most important things you can do to ensure success in 2024 is to be intentional about your success team.

• Top 5 – You are the sum of the 5 people you spend the most time with – Be intentional
• Hire a VA – OSG.link/iworker
• Leave some Facebook Groups / Start Your Own with Your Ideal Customers Instead!
• Join a Mastermind Program (HSS and MOS)

Terry: Now let’s look at some new ideas for 2025 to plan for success.

Terry: Looking for new business for 2025? Build promotional packages for your neighbor businesses.

• Personalize garments and promotional items with their logos, not yours
• Send the same package to some of your own customers, to show them what more you have to offer
• Offer this same service for those same neighbor businesses to send to their own customers

Aaron: Implement a Weekly ‘Business Health’ Check-In: Choose one consistent day and time every week to pause and assess key metrics, like production efficiency, expenses, customer satisfaction, and team performance. Build a habit of proactively addressing issues before they grow into major problems.

Terry: Time for a Trade Show. I’m always surprised when I meet decorators who tell me they’ve never been to a trade show. There are lots of new technologies and products in the past year or two. Plan to go to a trade show this year and see what’s new, face-to-face.

• Go with a plan of what you want to see
• If you are taking staff, give each an assignment of what to look for and be ready to report back about what they found
• You don’t have to change how you do things, but don’t be left behind either
• Message to vendors: We get it, you got through Covid without trade shows so you think you can keep doing that. Your competitors are back at the shows, and new customers won’t know who you are going forward. Don’t allow yourself to suddenly be in catch-up mode when your sales take a dip.

Aaron: Clarity + Confidence + Action = Business Success.

-Clarity comes from alignment, perspective, and intention.

-Confidence comes from surviving a risk

-Action only comes once we have survived a risk to gain confidence and that action also brings more clarity (success leaves clues)

The practical application of this is to flip the script, instead of squinting for more clarity, summoning up more confidence, and then tip-toeing into action. I’d suggest your plan is full of actions, taking as many as you can, letting those actions give you more confidence by celebrating all the successes and allowing the confidence to give you more clarity on the next steps. I’d first invite you to take action on the SVP Business Assessment I have been talking about. OSG.link/svp As our friends at Nike would say, JUST DO IT!

Terry: Clean Slate for your production floor in 2025. Are you limping and struggling with equipment that is past its prime, making production more difficult and time-consuming? I’ll use a screen print shop as an example.

• Squeegees last a long time, but over time they need to be replaced. Take stock of your squeegee inventory.
• Do you have screens in your inventory that have less than ideal tension? It’s time to start replacing them. Many of your suppliers will take old aluminum frames as a trade-in on new ones.
• Are there inks, chemicals, supplies on the shelf with a ¼” of dust on top. Clean up and clear out to start the new year.
• Pull out your Exposure Calculator and test that your exposure times are still correct.
• In any other type of decorating business, you get the idea here. Make your own list of things to test, replace, clean up to start a new year of production.

Aaron: The Next Step of a Goal Getter – Last year we talked about the difference between a goal setter and a getter. Someone who achieves what they set out to do. This year it is time to go even deeper. Get EXTREMELY specific with your goals, create cue-based plans, make goal pursuit fun, stay flexible, build social support, and take consistent action.
-Is your goal specific? Can a 3rd party easily see if you are or have reached your goal?

-Cue Based = Formula goal. What is the process to get there?

-Make it FUN – Have to v Get To

-Flexible = Grace

-Social Support = Masters of Success

-Consistent Action – Action even / especially when you don’t feel like it.

January 9th and 10th, 2025 – Goals to Reality. https://oursuccessgroup.com/goal-to-reality/

What are you doing to plan your 2025 and your business?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/0o-qcoiIpZ8OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago March 15-16. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, February 1-2 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM * Graphics Pro Expo Irving, TX – March 6-8, 2025 * Impressions Expo Atlantic City, NJ – March 20-22, 2025 * Summit of Success – April 10-12, 2025 | Coteau des Prairies Lodge | North Dakota * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 * Graphics Pro Expo Long Beach, CA – August 21-23, 2025
All dates and events are subject to change

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It’s that time of year again—the 12th Annual REGGIE Awards are here! Join us for this special episode as we announce the winners of the 2024 REGGIE Awards, celebrating the people, businesses, and innovations making a difference in the garment decorating and personalization industry. This is more than just an awards show; it’s a celebration of the passion, creativity, and hard work that drive our industry forward. Tune in for heartfelt acceptance speeches, a look back at this year’s highlights, and plenty of fun as we honor the best of the best in our community. Who will take home the coveted REGGIE this year? Don’t miss it!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://www.youtube.com/watch?v=r5-qGkPub08Dad JokeAaron: Why was the Christmas tree so bad at knitting?

Because it kept dropping its needles!

2024 REGGIE AwardsTell us what winning this award means to you.

Do you have a single piece of 2025 advice for decorators who are listening right now?

2024 Fresh Impact Product Award – This category shines a light on products that have made a notable difference in our industry during the calendar year. To qualify, products should have hit the market within the last three years and have yet to be on the voting list in previous years. This award aims to acknowledge the fresh and influential contributions these new products bring to our field, showcasing innovation and progress.

| Vastex PTF-100 Powder Shaker | | PrintGRIP | | Siser Compostable PureHT – WINNER |

2024 Customer Care Spotlight Award – This category is all about recognizing a company, and if applicable, a specific individual within that company, who has shown exceptional customer service in our industry. It’s about spotlighting those who go the extra mile to ensure customers are satisfied. Please list the company and, if there’s a standout person, mention them too. This award highlights the importance of a customer-focused approach and celebrates the companies and individuals who embody this principle in their daily operations.

| Vik Patel from Craft Express | | Roy Huseman from Equipment Zone | | PRINTING United Alliance | | Eric Knight from Geo Knight | | Joseph Eric from The Magic Touch – WINNER |

2024 Industry Education Excellence Award – This category recognizes the best teacher or online education source that helps people learn in our industry in 2024. It’s for those who love to teach and share knowledge, not sell things through their talks or posts. The award is open to amazing teachers and online spots like podcasts, blogs, video channels, virtual events, and training sessions that make learning fun and easy.

| Laurie Donovan | | iLEARNING+ | | Erich Campbell | | Jay Busselle – WINNER | | Terry Combs |

2024 Decorator’s Hub Trade Show Award – This category aims to honor an in-person event that significantly benefited, educated, and fostered networking within the decorator’s community in 2024. It’s about applauding the event that offered a robust platform for learning, connecting, and growing together. Through this award, we seek to acknowledge the hard work and dedication that go into organizing a trade show that truly serves and uplifts our industry’s community.

| Printing United Las Vegas – WINNER | | Pinners | | Graphics Pro Expo Long Beach | | Apparel Decoration Summit | | Everything Embroidery Market | | Applique Getaway |

2024 Rising Star Award – This award seeks to highlight an individual under 40 who is making waves in our industry. The nominee should embody the essence of excellence in garment and product decoration, showcasing creativity, skill, and a positive impact in the field. Before making a nomination, please ensure they are indeed under 40. This is about fresh perspectives brought forth by the emerging talents in our industry.

| Kylee Salva of Couture Kreations – WINNER | | Adam Fuller of BJJ Hats | | Adrienne Palmer of DTFPrinting.com | | Jenna Sackett of Stahls | | Ryan Toney of P&M Apparel |

2024 Women’s Voice Award – This award is all about celebrating a person who is working hard to spotlight the roles and achievements of women in our industry. It’s for someone who is making a big difference in raising awareness and boosting the profile of women in the garment decorating field. Through this award, we aim to say a big ‘thank you’ and cheer on the ongoing efforts to create a more inclusive and inspiring industry for everyone.

| Meghan Rodenhouse | | Lisbeth Lyons Black | | Adrienne Palmer – WINNER | | Kristine Shreve | | Mel Lay – Allmade Apparel |

2024 2 Regular Guys Podcast Guest Star Award – This award is all about appreciating the guest who not only shared a wealth of information that was a game changer for your business but also kept you entertained on the 2 Regular Guys Podcast. It’s for the guest whose insights and engaging demeanor made a lasting positive impression, helping to blend valuable learning with enjoyment.

| Jay Buselle | | Dane Clement – WINNER | | Lisbeth Lyons Black | | Michelle Moxley | | Cassie Green and Gary Jones |

2024 Best Ambassador for the IndustryThis category is to recognize someone who represents our industry, within and without, and exemplifies all the positive aspects of garment and product decoration.

| Laurie Donovan | | Terry Combs | | Vik Patel | | Cassie Green – WINNER | | Dane Clement |

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://www.youtube.com/watch?v=Wyfkw_Ih_IsOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago March 15-16. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, February 1-2 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM * Graphics Pro Expo Irving, TX – March 6-8, 2025 * Impressions Expo Atlantic City, NJ – March 20-22, 2025 * Summit of Success – April 10-12, 2025 | Coteau des Prairies Lodge | North Dakota * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 * Graphics Pro Expo Long Beach, CA – August 21-23, 2025
All dates and events are subject to change

View Details

This week, we’re thrilled to welcome Karis Copp of Karis Copp Media to the show! As a seasoned PR expert working with industry leaders like the Printing United Alliance, Karis will guide us through the evolving world of public relations in today’s digital landscape. Learn how to harness PR to grow your business, discover best practices, and uncover common missteps businesses make with their PR strategies. Whether you’re looking to amplify your brand, improve communication, or rethink your approach, this episode is packed with actionable insights to help you stay ahead. Don’t miss it!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/wf1N41jFTocDad JokeTerry: In Germany they even have a sausage made completely from other sausages

They call it the wurst of the wurst

Public RelationsTerry: Welcome in, Karis. We are always excited to have new guests. When we are on episode 576 it doesn’t always happen. Tell us a little about you and how you came to be doing what you do and are associated with the garment decorating and printing industry.

Aaron: Can you make sure that we are clear on what exactly is public relations? How does it differ from marketing or advertising?

Terry: What are some common misconceptions businesses have about PR, especially in industries like printing and apparel decoration?

Aaron: How has public relations evolved in the digital age, and what new opportunities does this shift for our listeners?

Terry: Let’s talk PR strategy. How can our listeners leverage it effectively?

Aaron: What advice do you have for businesses looking to get started with PR but are not sure where to start?

Terry: In an age where customer reviews and online comments can make or break a business, how can PR be used to manage and build a positive reputation?

Aaron: How can companies effectively measure the success of their PR efforts in a way that ties back to business growth?

Terry: Are there any trends in PR that you think businesses in our industry should pay attention to in the coming years?

Aaron: What specific PR opportunities or challenges do you see for the printing and apparel industries, and how can businesses stand out?

Terry: How can our listeners connect with you, learn more about what you do, and utilize your services?

kariscoppmedia.com
Linkedin: Karis Copp (personal) and Karis Copp Media (company page)
Instagram: kariscoppmedia

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://www.youtube.com/watch?v=kRnXaLHwn_wOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago March 15-16. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, February 1-2 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM * Graphics Pro Expo Irving, TX – March 6-8, 2025 * Impressions Expo Atlantic City, NJ – March 20-22, 2025 * Summit of Success – April 10-12, 2025 | Coteau des Prairies Lodge | North Dakota * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 * Graphics Pro Expo Long Beach, CA – August 21-23, 2025
All dates and events are subject to change

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BONUS PODCAST – This episode dives into the key takeaways from Aaron Montgomery’s The FUNdamentals of Business Success, with insights on building a business that’s not just profitable but deeply fulfilling. Explore the three-phase framework—Plant, Prepare, and Pollinate—and actionable advice on clarity, mindset, teamwork, and the power of storytelling. While this episode was AI-generated, the wisdom shared is 100% authentic and ready to inspire you on your entrepreneurial journey.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

https://youtu.be/0DT7GxTcNeEThe Fundamentals of Business SuccessDiscover practical strategies to align your values, set achievable goals, and streamline your operations while maintaining balance and fulfillment. Learn how small, consistent actions can lead to extraordinary results.

To grab a copy of the book and take your next step toward success, visit OSG.link/BizBook.

Let us know: What resonated most with you? Let’s grow together!

Discover the Fundamentals of Building a Business You Love

In this episode, we explore The FUNdamentals of Business Success by Aaron Montgomery, a transformative guide for entrepreneurs who want more than just profits—they want a business they genuinely enjoy running. Through engaging discussion and practical examples, we break down Montgomery’s innovative framework of Plant, Prepare, and Pollinate, designed to help business owners build solid foundations, stay aligned with their values, and achieve long-term growth.

We delve into why understanding your “why” is crucial, how to set actionable goals with the MTO (Minimum, Target, Outrageous) framework, and the importance of shifting from just “goal-setting” to “goal-getting.” Plus, we tackle common entrepreneurial challenges like pricing your services effectively, streamlining operations, and crafting a marketing strategy that aligns with your ideal customer.

This episode isn’t just about strategy—it’s about mindset. Learn how to conquer fear, embrace clarity, and find fulfillment in your work, all while balancing the demands of running a business. We also share how to foster supportive teams, build strong networks, and continuously improve through small, consistent steps that create extraordinary results over time.

Whether you’re just starting out or looking to realign your business, this conversation will inspire you to think beyond the numbers and reconnect with the joy of entrepreneurship. Tune in for actionable insights, motivational stories, and tools to help you build not just a profitable business, but one that reflects your unique values and purpose.

To grab a copy of the book and take your next step toward success, visit OSG.link/BizBook.

OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago October 12-13. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, November 16-17 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Graphics Pro Expo Charlotte, NC – November 7-9, 2024 * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

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This week, we’re joined by Laurie Donovan, a Sawgrass Brand Ambassador and sublimation expert, to discuss how decorators can successfully transition to Sawgrass’s new software suite before the CreativeStudio legacy software sunsets on February 1, 2025. Laurie shares her deep knowledge and practical advice on embracing the change without disrupting your business, especially during the busy holiday season. Beyond discussing the software, Laurie offers actionable insights into maximizing efficiency, overcoming common challenges in the sublimation workflow, and enhancing your creativity. Whether you’re a Sawgrass user or simply interested in staying ahead in the sublimation space, this episode is packed with value for all decorators!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/a9sZVk7EvHw?si=MzBNaMPZohQF8eL2Dad JokeAaron: Have you ever heard of a shovel?

It was a groundbreaking invention.

Software UpdatesAaron: Hi Laurie, you know the drill. Tell our listeners a little about yourself and your journey in this industry.

Terry: So there have been some name changes at Sawgrass. Tell us about that.

Aaron: So what’s new with these programs that weren’t a part of the previous versions?

Terry: For decorators who aren’t currently using Sawgrass software, are there lessons from this transition that could apply to managing changes in other software or workflows?

Aaron: How can decorators ensure consistent color accuracy across different products and substrates?https://www.youtube.com/@SawgrassInk – In Depth color lessons on managing color in print utility

Terry: Why did this move to new software need to happen?

Aaron: Can you share some success stories or feedback from early adopters of the new Sawgrass software?

Terry: How can decorators troubleshoot common sublimation issues like ghosting, banding, or fading prints?

Sawgrass users can get assistance with troubleshooting any issue in my FB group https://www.facebook.com/groups/sawgrassusersgroup

Aaron: What are some innovative or unique ways decorators can use sublimation to stand out from competitors?

Terry: What are some tools or resources you recommend for decorators looking to improve their sublimation designs?

Aaron: How can our listeners sign up to a workshop?

Link to the registration on Once Hub https://go.oncehub.com/lauriedonovanworkshop Link to Follow me on FB https://www.facebook.com/LearningSublimationwithLaurie

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/SHq4_OAjQ8QOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago March 15-16. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, February 1-2 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM * Graphics Pro Expo Irving, TX – March 6-8, 2025 * Impressions Expo Atlantic City, NJ – March 20-22, 2025 * Summit of Success – April 10-12, 2025 | Coteau des Prairies Lodge | North Dakota * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 * Graphics Pro Expo Long Beach, CA – August 21-23, 2025
All dates and events are subject to change

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Join us this week as Tim Howe and Jed Seifert discuss their guidebook, INKclusivity: Company Benefits of Disability Inclusion & How-to Implementation Guide for the Print Industry. Learn how embracing disability inclusion can transform workplaces, break down stigmas, and boost company culture, retention, and performance. This episode offers practical insights for creating an inclusive, supportive environment that empowers all employees. A must-listen for those ready to make meaningful changes in their business.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/6zCGwCWgQvcDad JokeTerry: Did you know someone stole my identity?

Yeah, they sent it back with a $100 bill and a note that said, “Sorry man, hope things get better for you.”

Disability InclusionTerry: Welcome in! We are excited to talk to you guys about your new book – INKclusivity. We don’t do bios… Can each of us quickly share a little about who you are? (Throw to each)

Aaron: At PRINTING United Expo in September you released and shared INKclusivity during a panel discussion. I was fortunate enough to be sitting in the front row (Sorry about the crying) What was that experience like, and what kind of reactions or feedback did you get? (Jed then Tim)

Terry: While writing INKclusivity, what was one of the most surprising things you realized about disability inclusion? You both live this daily so taking a big-picture perspective must have given you new realizations. (Tim then Jed)

Aaron: Are there any stories or case studies shared in the book that stand out to you as particularly impactful or illustrative of the book’s message?

Terry: Even since you started sharing this mission, Jed, have you received any feedback from companies who have started implementing its principles?

Tim – How about you guys, any stand our implementers for you?

Aaron: If you were to add another chapter to INKclusivity today, based on what you’ve learned since its publication, what would you include?

Terry: What challenges did you encounter during the writing process, particularly when discussing complex topics like legal considerations and compliance for disability inclusion?

Aaron: I know we have had a chance to share some of these details in a couple of our previous conversations Jed, but for listeners who missed those, can you each share some of the key benefits a company might see when hiring people with disabilities? Tim – Let’s start with you. Jed – How does this impact culture and productivity?

2018 – Patrick https://www.2regularguys.com/spectrum-designs-a-non-profit-with-a-high-purpose/

2022 – https://www.2regularguys.com/disability-inclusion/

2023 – https://www.2regularguys.com/inclusion-initiative-update/

Terry: Again we know we have covered these things previously, but it is worth sharing again. What are some of the most common misconceptions or stigmas around hiring people with disabilities, and how can businesses work to overcome them?

Aaron: Looking forward, what do you hope the INKclusivity guidebook will achieve in the print industry and other industries? What long-term impact are you aiming for?

Terry: Where can people get a copy of the book and learn more?

https://www.inkclusivity.com/

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/U6Yl9qbgM9kOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago March 15-16. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, February 1-2 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM * Graphics Pro Expo Irving, TX – March 6-8, 2025 * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * Graphics Pro Expo Indianapolis, IN – June 19-21, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025 * Graphics Pro Expo Long Beach, CA – August 21-23, 2025
All dates and events are subject to change

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Join us this week as we sit down with Matthew Woodhouse to explore the fascinating journey of dye sublimation over the past two decades. From the early days of the Express Green Machine and Epson 3000 to today’s advanced technology, we’ll dive into how the industry has evolved and what changes have shaped the way we approach sublimation. Plus, we’ll take a look into the future to discuss where sublimation may be headed and what decorators can expect in the coming years.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://www.youtube.com/watch?v=FrRK9aCy9HUDad JokeAaron: To the person who invented zero

Thanks for nothing

Dye SublimationAaron: Welcome in Matt. We are not fans of the curated Bio, so we always like to start with asking our guests to give us a little background on them. Tell us about your journey to and in the industry.

Aaron: I reconnected with you recently at Printing United. Wow, the innovation there was amazing. You have been around sublimation since at least the early 2000s. How has sublimation evolved since you started?

Terry: What are some of the biggest challenges you’ve seen businesses face when trying to implement sublimation, and how can they overcome these?

Aaron: Over the years, what are some of the newer substrates you’ve seen enter the sublimation space, and how do they enhance product offerings for decorators?

Terry: How do you see the rise of technologies like DTF (Direct to Film) printing influencing the sublimation market and the wider printing industry?

Aaron: I know you have some background in color management too. How critical is it for decorators to properly implement color management systems, and what common challenges do you see in this area?

Terry: What innovations in sublimation technology do you think we’ll see in the next few years, and how will they impact the industry?

Aaron: You and I interacted the most during your time with Unisub. I know you worked with some pretty large e-commerce producers like Zazzle and Fuji Film. For us smaller folks, what were some lessons that you learned from them when it comes to successful marketing and growth in their product offerings?

Terry: What changes have you seen in the sublimation and printing industry since the pandemic, and how should companies adapt to these shifts?

Terry: Matt, how can people connect with you? I know you mentioned to Aaron in Las Vegas that our industry in my words “is like Hotel California” and you’re always open to new opportunities.

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://www.youtube.com/watch?v=jJZ5YcLUO-wOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago October 12-13. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, November 16-17 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Impressions Expo Ft. Worth, TX – October 24-26, 2024 + DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 + How to Master Pricing for Profit – November 9th, 2024 at 11 AM * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

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Join us this week as we talk with Tony Wavering from PromoHunt about how decorators and promotional product distributors can streamline their apparel sourcing process to save time and money. We’ll discuss practical strategies for optimizing your sourcing workflow, balancing cost with quality, and staying ahead of trends in the apparel industry. Tony will share insights on using sourcing tools effectively and offer advice on making better purchasing decisions without sacrificing profitability. Tune in to learn how to maximize value in your business!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://www.youtube.com/watch?v=LCjoFYLwiuQDad JokeTerry: Did you hear about the actress who was murdered?

Aaron: No, who was it?

Terry: Reese? Reese?

Aaron: Wi-ther-spoon?
Terry: No, with a knife

Apparel SourcingAaron: Thanks for joining us, Tony. Tell us a little about yourself, and how you found your way into the industry.

Terry: What are some common challenges that decorators face when sourcing apparel, and how can they overcome them?

Aaron: How can a tool like PromoHunt help decorators increase profitability by optimizing their sourcing process?

Terry: So the software is free to decorators and promotional product distributors. There’s no free lunch. How do you accomplish that?

Aaron: Beyond price, what other important factors should decorators consider when choosing a supplier?

Terry: What trends do you see in the apparel sourcing space that decorators should be aware of?

Aaron: How can decorators maintain quality while managing costs when sourcing apparel?

Terry: What advice do you have for decorators looking to diversify their product offerings through better sourcing strategies?

Aaron: How can our listeners reach out to you?

Sign Up for PromoHunt. We’ll keep customers updated on new offerings.

https://promohunt.com/apparel

Email: tony@promohunt.com

Book a Meeting: https://link.promohunt.com/15-minute-meeting

Booths @ Impressions Fort Worth, Long Beach; PPAI EXPO.

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://www.youtube.com/watch?v=j27n69GGeocOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago October 12-13. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, November 16-17 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Impressions Expo Ft. Worth, TX – October 24-26, 2024 + DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 + How to Master Pricing for Profit – November 9th, 2024 at 11 AM * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

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Join us this week as we kick off the 12th Annual REGGIES Awards! We’ll be announcing that nominations for 2024 are now open and reflecting on the past 12 years of celebrating excellence in the garment and product decoration industry. Tune in as we talk about the importance of recognition in the industry, why we’ve been committed to these awards, and how you can nominate those who are making an impact. Don’t miss the chance to help shine a light on industry leaders!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://www.youtube.com/watch?v=5MbO34Zn5kUDad JokeAaron: How do you eat a computer hard drive?

One byte at a time.

2024 REGGIE CategoriesAaron: Conversation about internet influencers asking their followers to go to the voting link to flood our voting blindly. Not all by any means, but sometimes it happens and muddies up our awards.

2024 Fresh Impact Product Award – This category shines a light on products that have made a notable difference in our industry during the calendar year. To qualify, products should have hit the market within the last three years and have yet to be on the voting list in previous years. This award aims to acknowledge the fresh and influential contributions these new products bring to our field, showcasing innovation and progress.

2024 Customer Care Spotlight Award – This category is all about recognizing a company, and if applicable, a specific individual within that company, who have shown exceptional customer service in our industry. It’s about spotlighting those who go the extra mile to ensure customers are satisfied. Please list the company and, if there’s a standout person, mention them too. This award highlights the importance of a customer-focused approach and celebrates the companies and individuals who embody this principle in their daily operations.

2024 Industry Education Excellence Award – This category is to recognize the best teacher or online education source that helps people learn in our industry in 2023. It’s for those who love to teach and share knowledge, not sell things through their talks or posts. The award is open to amazing teachers and also to online spots like podcasts, blogs, video channels, virtual events, and training sessions that make learning fun and easy.

2024 Decorator’s Hub Trade Show Award – This category aims to honor an in-person event that significantly benefited, educated, and fostered networking within the decorator’s community in 2023. It’s about applauding the event that offered a robust platform for learning, connecting, and growing together. Through this award, we seek to acknowledge the hard work and dedication that go into organizing a trade show that truly serves and uplifts our industry’s community.

2024 Rising Star Award – This award seeks to highlight an individual under 40 who is making waves in our industry. The nominee should embody the essence of excellence in garment and product decoration, showcasing creativity, skill, and a positive impact in the field. Before making a nomination, please ensure they are indeed under 40. This is about fresh perspectives brought forth by the emerging talents in our industry.

2024 Women’s Voice Award – This award is all about celebrating a person who is working hard to spotlight the roles and achievements of women in our industry. It’s for someone who is making a big difference in raising awareness and boosting the profile of women in the garment decorating field. Through this award, we aim to say a big ‘thank you’ and cheer on the ongoing efforts to create a more inclusive and inspiring industry for everyone.

2024 2 Regular Guys Podcast Guest Star Award – This award is all about appreciating the guest who not only shared a wealth of information that was a game changer for your business but also kept you entertained on the 2 Regular Guys Podcast. It’s for the guest whose insights and engaging demeanor made a lasting positive impression, helping to blend valuable learning with enjoyment.

2024 Best Ambassador for the IndustryThis category is to recognize someone who represents our industry, within and without and exemplifies all the positive aspects of garment and product decoration.

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://www.youtube.com/watch?v=1PU4QOyK5MkOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago October 12-13. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, November 16-17 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. Trade Shows Impressions Expo Ft. Worth, TX – October 24-26, 2024 + DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 + How to Master Pricing for Profit – November 9th, 2024 at 11 AM * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

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In this episode, Dan Barefoot of World Imaging News shares his entrepreneurial journey and how his experience in multiple startups has helped shape his current business. Dan will discuss the evolving garment decorating industry and offer valuable insights into how decorators can grow and thrive. From understanding the latest trends to leveraging industry knowledge, tune in to hear tips, learn from Dan’s entrepreneurial wisdom, and gain a competitive edge in your business.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://www.youtube.com/watch?v=nO7Y-fowWdUDad JokeTerry: Know why I always set two alarms to wake up.

One is for the person I want to be, and one is for the person I am.

Leveraging Industry ExperienceAaron: Dan, welcome BACK to the show. Tell our listeners a little about your background and how you found your way to this industry.

Terry: Why did you decide to start World Imaging News, and what space in the industry are you aiming to fill with this platform?

Aaron: What are some key lessons you’ve learned from your previous business ventures that have shaped your approach to launching World Imaging News?

Terry: For garment decorators and industry professionals, how important is staying up-to-date with industry trends and news? What impact can it have on business growth?

Aaron: What are some of the current trends or challenges in the garment decorating industry that you think business owners should be paying attention to?

Terry: In your experience, what are the main qualities or strategies that contribute to a successful startup in the printing or garment decorating space?

Aaron: As an entrepreneur with experience in starting multiple businesses, what advice would you give to someone looking to enter the garment decorating industry or grow their existing business?

Terry: Dan, where can our listeners find you?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://www.youtube.com/watch?v=bOp3lnDZ4nwOTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago October 12-13. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, November 16-17 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 + How to Master Pricing for Profit – October 5th, 2024 at 11 AM * Impressions Expo Ft. Worth, TX – October 24-26, 2024 + DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 + How to Master Pricing for Profit – November 9th, 2024 at 11 AM * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change*

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Join hosts Aaron and Terry as they recap key moments from the recent Printing United show, featuring exclusive clips from interviews with industry leaders. Discover what the latest equipment launches signal for the future of garment decorating and the overall state of the industry. This episode is all about reflection and engagement—bring your questions and share your business insights. Let’s discuss what’s ahead and how you’re navigating the changes and opportunities in this evolving landscape.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control.

Take the SVP Business Alignment Assessment

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://www.youtube.com/watch?v=RuGmd9C3lNEDad JokeTerry: Know what the walk of shame is for a full grown man?

Going back for a shopping cart when you realize you can’t carry 23 items to the grocery store check out.

Garment Printing InnovationTerry: Introduce the idea of the show – why it is important to recap.

• “Came here to buy…”

Aaron: Printing United Media Day (Explain how it was different)

• Stahls – Asked 4 Questions
  • Challenges of Hiring – How Is Group Stahls Offering Tech To Help With That?
    • Fulfill Engine removes paper, and reduces the need for on-floor production managers. Barcodes / Automation
    • Pro Place IQ – Lower talent requirements. Makes it faster and more productive too.
  • What Separates Ultra Color Max from the Competitors
    • “Lots of printers, not a lot of good printers”
    • Doing it before DTF was a thing.
    • Inks Oeko Tex Certified, made in the US, with Safety at the forefront of the operation.
  • How do they see heat printing at the forefront of Sustainability – (Clip about sustainability)
  • What is Fulfill Engine
    • Software for production management, web store building, and even outsourcing to a Network of approved partners

Aaron: Printing United Media Day Continued

• Kornit – Spoke to Ilan Elad, President of Kornit Americas, and Merav Zimmerman, VP of Marketing at Kornit Digital
• Started by verifying their name – I got it right. – (Clip about Kornit Name)
• Also talked to them about Sustainability. Cassie would be proud. – (Clip about Kornit Sustainability)
• Talked a bit about the Kornit Max
• Talked about some new customers they are bringing on board that they are excited about
• Talked about trends they are seeing – (Clip About Kornit Trends)
• We are attempting to get them on the regular show to talk about these things more.

Terry:

• Epson Prototype DTF printer
• DTF UV printers everywhere

Also, we had a conversation live in the Apparel Zone. Unfortunately for the live audience, we don’t have that recording yet, but we will add it to the podcast version of the show.

Aaron: Can we wrap up with a short interview I had with Amanda from Printing United? The media day was her baby and she did such a great job. I’m so proud to call her a friend. – (Amanda Clip)

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://www.youtube.com/watch?v=NX_UynhZ8B0OTHER EVENTS Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago October 12-13. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, November 16-17 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 + How to Master Pricing for Profit – October 5th, 2024 at 11 AM * Impressions Expo Ft. Worth, TX – October 24-26, 2024 + DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 + How to Master Pricing for Profit – November 9th, 2024 at 11 AM * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 + Fast Track Your Success: Halve The Time to Achieve Your Goals – February 21, 2025 at 2 PM + How To Master Pricing: Pricing For Profit – February 22, 2025 at 12:30 PM * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change*

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This week, we’ll be sitting down with Bo Betzler of Condé Systems to dive into the ever-evolving world of sublimation. With Condé’s recent relaunch under new ownership, we’ll discuss what’s on the horizon for the company and the sublimation industry as a whole. We’ll also explore how technologies like DTF and UV DTF are impacting the personalization and gift markets, and what that means for the upcoming holiday season. Join us for insights, trends, and what’s next in the world of sublimation.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://www.youtube.com/watch?v=kCq5CS5VRagDad JokeTerry: Last night I tried mixing Mexican alcohol with 20th-century American literature

Ended up with Tequila Mockingbird

SublimationAaron: Welcome back to the show! I know you have been the face of Conde Systems for a while and we are excited to see you back in that role, but for our listeners who are not familiar, tell us a little about Bo. What has been your journey in the industry?

Terry: What has the transition been like for Condé Systems since its recent relaunch under new ownership?

Aaron: What are the biggest challenges Condé is facing as it rebuilds its product line, and how are you tackling them?

Terry: What are some common misconceptions about sublimation that you’ve encountered?

Aaron: As businesses consider adding sublimation or other technologies you have at Conde to their toolkit, what advice would you offer?

Terry: With the rise of technologies like DTF and UV DTF, how do you see the sublimation market changing?

Aaron: How can smaller businesses in the sublimation space differentiate themselves from larger competitors in such a competitive market?

Aaron: What opportunities do you see for sublimation businesses as we approach the holiday season?

Terry: Can you tell us about any exciting new products or innovations that Condé Systems is working on?

Terry: What are some key strategies for decorators to scale their sublimation businesses you have seen in your time with Conde?

Aaron: What types of training or support will Condé offer to help decorators improve their sublimation techniques and business practices?

Aaron: Where can people go to learn more about the new Conde Systems?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/7XpudLC5r0UOTHER EVENTS Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago October 12-13. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, November 16-17 * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. TRADE SHOWS Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 * Impressions Expo Ft. Worth, TX – October 24-26, 2024 + DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

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While Aaron is off celebrating his 50th birthday at a business retreat, Erich Campbell joins Terry Combs to discuss the crucial role of Standard Operating Procedures (SOPs) in creating business resilience and avoiding “single point of failure” issues within teams. Along with these key business insights, Terry and Erich take a lighthearted trip down memory lane looking at some different milestones from the journey journey. Tune in for a blend of practical advice and personal nostalgia in this unique episode!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/hs8BSGindG8Dad JokeTerry: Did you know Spiderman has a winter jacket made completely out of flatbread?

It’s a Pita Parka

Business ContinuityErich: Though I hardly think we need much prompting to talk about processes, this is a topic with which I have not only a lot of experience but a ton of thoughts and opinions developed over the years. Before we go too much further, I’m going to explain the term that’s haunted me throughout my career: the ‘Single Point Failure’.

EX: How an Employee, Equipment, Supplier, or Market can be an SPF. ‘Eggs in one Basket’

Terry: Define and Discuss SOPs as a way to avoid SPFs.

Erich: Discuss Consistency and Troubleshooting

Terry: Talk about the potential dark side of SOPs: Getting complacent and not reviewing the ‘Why’ (Art ledger story is a great one here)

Erich:Discuss workflow and the concept of a job as the ‘product’ delivered to the next department as a function of SOPs. (Flowchart ex.)

Terry: Explain the process of creating a simple SOP

Erich: Talk about employee expectations, job descriptions, and further employee feedback.

Terry: Best place to start with SOPs for screenprinting.

Erich: The best place to start with SOPs for embroidery/digitizing

Terry: Last word and tips.

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/WT9r03g4ZHEOTHER EVENTS Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago October 12-13. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBA * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. TRADE SHOWS Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 * Impressions Expo Ft. Worth, TX – October 24-26, 2024 + DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

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This week, we sit down with Sean Stewart from American Print and Supply to dive deep into the latest advancements in Direct-to-Film (DTF) printing technology. We’ll explore the evolution of DTF, focusing on the extended color gamut printing, building custom color profiles, and why CMYKRGBO printing could be a game changer. Sean will also discuss the growing trend of mixed media printing, showing how to balance perceived value with actual production costs using the right tools. Join us for an informative conversation on pushing boundaries in DTF printing!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/pxJ47Gz8VuwDad JokeAaron: What kind of music do lawn care specialists listen to?

Motown

DTF InnovationsAaron: Sean, it wasn’t too long ago that you were on the show, but for any listeners who weren’t tuned in, give ]us the elevator pitch of your background in the industry.

Terry: What has been the biggest change in the DTF printing process over the past few years, and how has that impacted the industry?

Aaron: Do you see any resistance to the “feel” of DTF transfers?

Terry: Can you explain extended color gamut printing (CMYKRGBO)?

Aaron: For those new to DTF, how do you recommend balancing the perceived value of a print versus the actual cost to produce it?

Terry: Mixed media printing seems to be growing in popularity. What are some creative ways decorators can incorporate mixed media into their designs?

Aaron: How can smaller businesses stay competitive in the evolving DTF landscape, especially as new technologies emerge?

Terry: Next week is Printing United in Las Vegas. Tell us about your presence there. What can we expect to see new in your booth in Las Vegas?

Aaron: What’s your booth number next week, and how can our listeners find you?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/5JCaBtrvvUIOTHER EVENTSIn-Person Business Owner Retreat – St. Louis, MO Transform From ‘Have To’ into ‘Get To’.

October 10-12, 2024

Name Your Price Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago October 12-13. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBA * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. TRADE SHOWS Printing United Expo Las Vegas, NV – September 10-12, 2024 + Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm + AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 + How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT * Impressions Expo Ft. Worth, TX – October 24-26, 2024 + DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

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Join us this week as we sit down with Dale Furtwengler, author of “Pricing for Profit: How to Command Higher Prices for Your Products and Services.” Dale brings his wealth of knowledge on pricing strategies that help businesses command higher prices without losing customers we want to keep. We’ll discuss key takeaways from his book and explore the psychology behind pricing, how to convey value effectively, and why most businesses leave money on the table. Don’t miss this opportunity to learn how to maximize your profits with smarter pricing tactics!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad JokeAaron: Wanna hear a joke about paper?

Never mind – It’s tearable.

Pricing for ProfitAaron: Welcome to our show. I’m excited to talk to you as I would consider you a mentor of mine. I’ve probably told this story on here before, but Dale was the gentleman who said to me “You can’t outgive the Universe” and it shaped how I operate. But for our listeners who don’t know you as I do, can you give us a short biography? Tell us the highlights that lead you to start Cutting Edge.

I’m a CPA with national firm experience, followed by CFO positions in a variety of industries, started a business providing fractional CFO services, did a lot of pricing work, and shortly after Pricing For Profit was published rebranded my company to focus on pricing, I’ve now expanded the pricing work to include helping companies gain, and sustain, a decades-long competitive advantage.

Terry: What inspired you to write “Pricing for Profit,” and what do you see as the biggest misconception businesses have about pricing?

I wrote the book because I realized I was only helping a handful of companies with my consulting work. I could have helped more if I had written a book.

The biggest misconception about pricing is that it’s the primary factor in the buying decision. J. Conrad Levinson in his original book, Guerrilla Marketing, said that of 10,000 buyers surveyed only 14% listed price as the determining factor in their buying decision. 86% listed other factors…with price being ninth on the list.

Aaron: What are some common mistakes companies make when setting their prices, and how can they avoid these pitfalls?

They tout their offering as being better than their competitors’ offerings, then price their offering at, or below, their competitors’ price. In doing so they confuse the buyer…and confused buyers always revert to price.

Terry: How do you address the fear many business owners have about losing customers when raising prices?

I ask them “Who are your most difficult customers? Are they the most demanding when it comes to price? What would your life be like if you were able to replace them with more of your other customers?

Aaron: How can small businesses or startups, with limited brand recognition, implement your pricing strategies effectively?

Pricing is a part of establishing a brand. When your price is congruent with the value your offering provides, you establish a brand that buyers trust.

Terry: How do you help businesses show the value of what they offer so they can feel confident in charging higher prices?

There are five elements (1) a clear brand promise i.e. the result the customer will get (2) a psychographic profile of their ideal customer…a profile based on values, behaviors, and characteristics (3) marketing messages that attract your ideal customer and repel those who aren’t (4) sales scripts that engage the prospect in calculating the value (5) producing three budget options along with guidance in presenting the options and language to use when presenting the lower-price options.

Aaron: What signs should a business watch for to know when it’s time to change its pricing?

One sure sign is that you’re nearing capacity in your business. Prices should be raised 3% to 5% annually. These increases are low enough that the customer is not likely to shop your offering, yet high enough to enable the company to outpace inflation.

Terry: What advice would you give to businesses in really competitive markets where prices keep getting lower?

The reasons why markets become highly price competitive are (1) lack of differentiation (2) market saturation. Differentiation is fairly easy to establish…discover what annoys customers and provide a solution. If the market is truly saturated, find another market.

Aaron: Can you share some examples of businesses that used your pricing ideas successfully? What can we learn from their stories?

A hunter-jumper trainer trained both horses and riders to win hunter-jumper events. When she called me she had a 95% vacancy in her barn. Within a month of completing her pricing work, she told me that she had gone from a 95% vacancy to a 5% vacancy. She picked up 25 new weekly riding lessons. She had so many horses for a show that she had to build some temporary stalls. And she was approached to design a hunter-jumper arena.

Another client said that she and her family had always wanted a swimming pool. A year after having completed her pricing work, she installed a professionally landscaped, inground pool.

A client, the day following the completion of her pricing work, emailed me saying that she’d been approached to do a project that she would have previously charged $100 to do. She quoted a price of $500 and got a deposit on the spot.

Another client had an assessment tool priced at $179. I showed her that it was worth $1,250. She said she could never charge that much. I suggested $895 which she said she could do. A week later she called excited at having closed her first $895 deal. Then she said “As soon as I closed it, I knew I could have gotten the $1,250. She raised her price to $1,250.

Terry: When can listeners find the book and learn more about these ideas?

https://cuttingedge-business.com/master-class/

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/Fdu7_e4C-p0OTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort?

September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific

Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago August 3-4. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, August 24-25. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Printing United Expo Las Vegas, NV – September 10-12, 2024 + Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm + AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 + How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT * Impressions Expo Ft. Worth, TX – October 24-26, 2024 + DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

View Details

This week, we’re bringing you a special Ask Me Anything (AMA) session with art expert Dane Clement. Whether you’re curious about the best software for creating production-ready artwork, need tips on designing standout graphics, or want to explore how AI can enhance your design process, Dane is here to help! Join us as we dive into all things artwork-related for the apparel decoration industry. Plus Aaron Montgomery will be along for the ride so don’t just limit your questions to artwork. We have seen a lot in this industry! Get your questions ready and tune in for valuable insights that can elevate your design game!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/2EhFiS9frGEDad JokeAaron: Every time the earth rotates, it really makes my day. ?

Artwork, Graphics Program and AIAaron: Suggestions for making great artwork work for Direct to Film. How to ensure it won’t be a thick sticker on a shirt! (From Becky Kotzer)

Aaron: Dane Clement is the man! I would ask him: “How do you plan, use, and think about AI integration in art dept’s now?” (Thomas Trimingham)

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

OTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort?

September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific

Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago August 3-4. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, August 24-25. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Printing United Expo Las Vegas, NV – September 10-12, 2024 + Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm + AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 + How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT * Impressions Expo Ft. Worth, TX – October 24-26, 2024 + DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

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Join us this week as we dive into crucial updates affecting the apparel industry with experts Cassie Green and Gary Jones from Printing United Alliance. Gary, an authority on OSHA regulations, and Cassie, a sustainability advocate, will provide insights on the latest regulations, including the proposed Carbon Black ban and Extended Producer Responsibility laws. We’ll also discuss how apparel businesses can proactively avoid fines and embrace sustainable practices. Whether you’re a shop owner or an industry professional, this episode is packed with valuable information to keep you ahead of the curve.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/rUSZi7BcTIgDad JokeTerry: Do you know what it means when your kid says, “I want mommy.”?

They’re really saying, “I’d like to speak with your supervisor.”

OSHA and SustainabilityAaron: What is the latest on the proposed Carbon Black ban?

Terry: What are Extended Producer Responsibility laws?

Terry: What is the latest on Extended Producer Responsibility laws impacting packaging?

Terry: What is the latest on Extended Producer Responsibility laws for textiles and apparel?

Aaron: How can apparel decorators ensure that their practices are not only compliant but also setting the standard for industry best practices?

Terry: How can small to medium-sized apparel businesses start implementing sustainability practices without overwhelming their current operations

Aaron: With Printing United Expo occurring in the coming weeks, how are you going to be addressing any excess garments that will be printed in the Apparel Zone?

Terry: What kind of coverage and education will be offered at the Printing United Expo regarding sustainability?

Aaron: Can you share examples of companies in the apparel industry that have successfully navigated sustainability challenges?

Terry: How can our listeners sign up for the show and reach out to you?

The Secret Saucehttps://youtu.be/q-rqFvOWxQYWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

OTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort?

September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific

Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago August 3-4. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, August 24-25. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Printing United Expo Las Vegas, NV – September 10-12, 2024 + Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm + AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 + How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT * Impressions Expo Ft. Worth, TX – October 24-26, 2024 + DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

View Details

Join us this week as we welcome Cassie Green and Brandy Neth from Printing United Alliance and the Apparelist. We’ll dive into the exciting highlights of PRINTING United Expo 2024, specifically designed for apparel decorators. Discover the latest trends, technologies, and hands-on training sessions that will be available. Cassie and Brandy will share insights on the redesigned Apparel Zone, how to engage with industry leaders, and practical takeaways for your business. Tune in to learn how this event can benefit your business and keep you ahead in the industry.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/gtSSUbUSRYgDad JokeAaron: Can one bird make a pun?

No, but Toucan

Apparel HighlightsAaron: Cassie and Brandy, welcome back to the show. Cassie we see you here on 2RG all the time, but if you could both share a little about yourselves and how you found your way to this industry.

Terry: Printing United in Las Vegas is upon us, September 10-12. Brandy, tell us about the buildup over the past couple of years of the Apparel Zone and Future State Theater. It’s clear Printing United has made a commitment to the apparel decorating community. Cassie, do you have anything to add?

Aaron: Cassie, last week Terry hinted at some double secret changes to the Apparel Zone this year. Tell us about that. Terry said there’s a cool theme but didn’t know if he could share it yet.Terry: I’m really excited about the Epson/Equipment Zone DTG space in the Apparel Zone. Who would you describe this area being directed to… beginners, long time decorators? And who c

Aaron: Can you share any innovative techniques or technologies that are currently gaining traction in the industry?

Terry: Based on the people you work with and hear from with the Apparelist, what are some of the biggest challenges facing apparel decorators today?

Aaron: Being as tapped in as you are at the Apparelist, where do you tend to look first to keep up on what’s trending?

Terry: With so many voices now sharing, teaching, and looking to influence in our space, what do you think is a message that is not talked about enough? Who and what do you want to see more of in apparel decoration and the industry?

Aaron: We’ve done our podcast from a variety of locations in past shows? Where are we going to be broadcasting from this year?

Aaron: How can our listeners sign up for the show?

The Secret Saucehttps://youtu.be/ZWegUL3sQ1EWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

OTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort?

September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific

Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago August 3-4. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, August 24-25. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Printing United Expo Las Vegas, NV – September 10-12, 2024 + Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm + AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 + How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT * Impressions Expo Ft. Worth, TX – October 24-26, 2024 + DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

View Details

This week, we are excited to welcome Lisbeth Lyons Black from Printing United Alliance and the director of the Women in Print Alliance. Join us as we discuss the mission and evolution of the Women in Print Alliance, a dynamic initiative aimed at attracting, advancing, and advocating for women in the printing industry. Discover why membership benefits women and their employers, the key topics the alliance focuses on, and why this initiative is crucial for everyone in the industry. Tune in for an inspiring conversation on fostering an inclusive industry culture.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/v10lDD766ysDad JokeTerry: What do you call the ghost of a mischievous chicken?

A poultry-geist

Women in PrintAaron: Hi Lisbeth. We avoid the canned bios and just ask you to tell us a little about yourself and how you found your way into the industry.

Terry: How did this all start? And where is the group today?

Terry: Why should women in the industry become members? And how will they benefit from membership?

Aaron: What are some key initiatives or programs that the Women in Print Alliance is currently working on to attract more women into the industry?

Aaron: Talk to us about the topics you focus on as a part of your programming

Terry: Tell us why this type of initiative is good for everyone in the industry, regardless of gender.

Aaron: Lots of talk around the Olympics and Flavor Flav. Talk to us about how can men in the print industry support the Women in Print Alliance and contribute to a more inclusive environment.

Terry: Can you talk about the role of advocacy in the Women in Print Alliance and how it impacts the broader printing industry?

Aaron: Where can our listeners find you and find out more about joining?

LI: https://www.linkedin.com/in/lisbethlyons/

Website: www.womeninprintalliance.org

See you all in Vegas soon! LLB

The Secret Saucehttps://youtu.be/4Zf0s5vJpb4We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

OTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort?

September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific

Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago August 3-4. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, August 24-25. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Printing United Expo Las Vegas, NV – September 10-12, 2024 + Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm + AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 + How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT * Impressions Expo Ft. Worth, TX – October 24-26, 2024 + DTG or DTF – What is the Best fit for Your Business? October 24: 09:00 AM – 10:15 AM * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

View Details

Join us this week as we welcome Amanda Hietter from Across the Horizon Travel to discuss the transformative power of incorporating retreats into your business plan. Amanda, an expert in planning international retreats, will share insights on how hosting retreats can help your business grow exponentially. Discover the most popular destinations, the detailed planning process, and how to tailor retreats to meet your unique needs. We’ll also cover essential tips for ensuring participant safety and provide advice for those planning their first retreat. Don’t miss this opportunity to explore a unique way to scale your business!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/S9PytS7UYCoDad JokeAaron: I gave all my dead batteries away today.

Free of charge.

Incorporating RetreatsAaron: Welcome to the show Amanda. We skip the canned bios here. Just tell us a little about yourself.

Amanda: Hello everyone! Thank you so much Aaron and Terry for having me here. I am excited to share my knowledge and expertise with all of you today. My name is Amanda Hietter and I’m the CEO and owner of Across the Horizon Travel. I have two wonderful children who are 21 and 16 and love to travel right along with me. I fell in love with travel at the age of 5 as my parents always took us on one big trip a year as a family. It was so much fun! My specialties in the travel industry consist of international romance and group travel. In the group travel niche, I assist retreat leaders with planning international retreats so they can get closer to their clientele and have deeper connections while enjoying the perks of staying in luxurious accommodations in an environment that is relaxing.

Terry: Who do you plan retreats for? Management groups? Their top customers? Entire companies?

Amanda: I typically work with retreat leaders in the industries of wellness, business coaches, and inspirational speakers, but have been diving into working with CEO’s and owners of small businesses to assist them with increasing production within their sales force. How do we do that? By offering incentive trips to their sales force to entice the sales team to reach their sales goals. When an employee reaches their goal, they receive a complimentary trip to go on a retreat with the company and enjoy a getaway with their spouse while also growing their mindset on how they can continue to reach their goals the following year. I will work with the retreat leader to curate an itinerary/curriculum for the retreat itself.

Aaron: What are some of the most popular destinations for international retreats currently, and why?

Amanda: Most retreat leaders are looking to get away to the Caribbean. It tends to be more cost effective, flight time is much less lengthy and you get the wonderful views of the beach. Popular destinations include: Mexico, Aruba, Dominican Republic, Jamaica and others as well.

Terry: How much time is required for a retreat? When should we start the planning process?

Amanda: I recommend starting planning 1 to 1.5 years out as there is a lot of behind the scenes logistics that come into play that need to be addressed before we can even begin marketing the retreat. I always say that if you already have a training curriculum or a program that you are already currently using in your industry, you can utilize that same information/curriculum and micro-scale it down into a 3-5 day retreat with 1-2 sessions a day. What’s also really cool is that when a retreat leader works with me, he/she will receive complimentary accommodations as long as we meet a minimum threshold of attendees (usually 10 rooms booked).

Aaron: Walk us through the process of planning a retreat.

Amanda: Step 1 – Discovery call with me where I go over all the logistics (where do you want to go, when do you want to have the retreat, what are you looking to accomplish, how many potential attendees are you wanting to have, how long do you want to have your retreat for, etc.)

Step 2 – I begin the process of looking for the perfect location in the destination you are wanting

Step 3 – We work with the resort to put together a contract to lock in the group block for the dates requested (I also discuss with the resort your specific needs – do you need a conference room, a private area for a dinner, welcome cocktail hour, yoga on the beach, etc.) – these additional costs are added to the total cost of the retreat

Step 4 – Putting together the itinerary (I work with the retreat leader on this as well)

Step 5 – Marketing (sharing the retreat with others, getting people interested, creating a landing page on your website to collect information to forward to me) – usually this is started about 8-10 months before the travel date

Step 6 – Start signing up clients – I handle ALL logistics (flights, accommodations, airport transfers, insurance, goodie bags, etc.)

Step 7 – Prepare for travel – I send each attendee a package in the mail with all the details (flights, accommodations info, itinerary, etc. about 1-1.5 months before travel)

Step 8 – Enjoy your retreat! I will also connect the retreat leader with the coordinator that is on-site to ensure that the retreat leader’s desires are handled during the duration of the retreat.

Terry: How do you tailor retreats to meet the unique needs of different groups?

Amanda: This is where the discovery call with each retreat leader comes into play. During my 30 minute phone call or in person meeting, I have a long list of questions I ask (we previously discussed some of those questions earlier in the podcast). Additionally, I always make sure to ask each client if they have any disabilities or food allergies/special diets I need to be aware of so I can alert the resort and the restaurant staff.

Aaron: I’m sure safety is a concern. How do you ensure the safety and well-being of retreat participants, especially in remote or unfamiliar locations?

Amanda: I honestly cannot ever completely ensure the safety of any traveler, but one thing I do for them is prepare them by having a conversation about travel safety smarts. For example, you wouldn’t go walking around St. Louis in the middle of the night being half inebriated and not expecting something bad to happen, so just be smart about your surroundings when you are out and about and stay alert. I also always have my client’s take out traveler’s insurance to cover them if you receive any injuries as most people don’t know that you no longer have health insurance coverage once you leave the US. This covers you if you get sick, fall down and break a bone, etc.

Terry: How closely do you work with retreat leaders throughout the planning process?

Amanda: I work very closely with my retreat leaders. I call myself their “right hand woman” as I am there from the very beginning where we are brainstorming together on what they expect to get out of their retreat all the way to when they get back from hosting the retreat. I pride myself on being an advocate for my retreat leaders from the beginning to the end.

Aaron: What advice would you give to someone planning their first international retreat?

Amanda: I always ask retreat leaders, “Are you ready to put together a retreat right now?” Their answer is ALWAYS “Nope.” Then I ask, “Well, will you be ready in 1 to 1.5 years from now?” Their answer is always “Yes.” My recommendation: Start the planning process early. All the logistics will take a good amount of time to put together, so always start early. I also recommend working with a travel agent, as we know the ins and outs when it comes to the best locations, we can coordinate flights for all of your attendees, and we make sure that the process is seamless for the retreat leader.

Terry: Amanda, how can our listeners find you?

Amanda: You can find me on Instagram or Facebook at: Across the Horizon Travel, check out my website at: www.acrossthehorizontravel.com, email me at: acrossthehorizontravel@gmail.com or shoot me a text or phone call at: 309-202-3519.

The Secret Saucehttps://youtu.be/CR9srQdmOEIWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

OTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort?

September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific

Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago August 3-4. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, August 24-25. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Printing United Expo Las Vegas, NV – September 10-12, 2024 + Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm + AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 + How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT * Impressions Expo Ft. Worth, TX – October 24-26, 2024 * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

View Details

Erich Campbell joins Terry and Aaron for a review of the top questions he gets from embroiderers and creatives who want to delve into the world of digitizing their own designs. From the question of in-house digitizing versus outsourcing, the ups and downs of automation, and the question of how much you need to buy into software to get started as well as some quick corrections on mindset for those who decide to go on the digitizing journey, Erich’s tips will help you hit the ground running with embroidery digitizing.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/u3r0OOyh300Dad JokeAaron: Why are tennis players bad in relationships?

Because Love means nothing to them.

Embroidery DigitizingAaron: I know our listeners are aware of my extensive 15 minutes of embroidery experience, but in that time I didn’t have a chance to digitize. Before we discuss anything else, will you define digitizing for us? I’m sure our listeners know what it is, but I have a sneaking suspicion you have a point to make with your definition.

Terry: Digitizing is something that a lot of people outsource. Do people really need to digitize for themselves? Are there good reasons to bring it in-house?

Aaron: Everyone knows I’m no stranger to employing AI in my workflow; is there automation to just make this thing happen? What’s the best tool that a digitizer can use?

Terry: Ok, so let’s say someone really does have a need for really creative execution, special techniques, or just a super-fast turnaround; what’s the best way to get started as far as learning to digitize?

Aaron: I see lots of people get really frustrated with their initial results in all forms of decorating, but it seems especially true of folks learning to digitize. What are the most common stumbling blocks that new digitizers keep tripping over?

Terry: Whenever you’re diagnosing problems with any kind of decoration, you have to hone in on the part of the process that’s not going your way. How can new digitizers tell if it’s their work affecting the results or something going on with their equipment?

Aaron: We love to leave our listeners with What’s the one thing you think a mentor could have told you that would have made a difference for you as a new digitizer?

Terry: Aside from behind the scenes here, where else can people find you? What’s going on now and what’s next?

The Secret Saucehttps://youtu.be/MD5gOZdEZ_IWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

OTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort?

September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific

Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago August 3-4. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, August 24-25. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Printing United Expo Las Vegas, NV – September 10-12, 2024 + Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm + AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 + How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT * Impressions Expo Ft. Worth, TX – October 24-26, 2024 * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

View Details

This episode provides an overview of Direct-to-Garment (DTG) and Direct-to-Film (DTF) printing processes. We’ll delve into the similarities and differences between these two cutting-edge technologies, explaining where each fits into your garment decorating business. Gain insights into essential techniques for pretreating, printing, and curing to ensure top-quality results. Additionally, we will cover important aspects such as shirt selection, safety measures, and effective marketing strategies. Perfect for decorators looking to expand their knowledge and elevate their printing capabilities.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad JokeTerry: What did Jay-Z call his wife before they were married?

Feyonce

DTG and DTFAaron: Plug for Printing United education. https://www.ilearningplus.org/courses/dtgdtf-printing-technology-essentials

This course will cover “what’s possible” and “how-to” of DTG and DTF printing

After completing all of the knowledge assessments we are pleased to also share with you a great resource you can use if you are looking to purchase DTG or DTF equipment. It is a list of questions to ask the manufacturer.

Terry – MODULE 1: Direct-to-Garment – The Process

1. Inkjet printing directly onto a garment
2. Components in the process
   1. The DTG printer – Purpose built or repurposed inkjet printer
   2. Pretreat method
   3. Curing after the print
3. Learning curve
   1. Ink Volume versus Desired Look (Ink Cost)
   2. Losing the Qty. Break Mindset
4. Artwork separates one decorator from the next
5. 300 dpi file save at full size, and ideally with a transparent background

Terry – MODULE 2: Pretreating

1. What is pretreat solution and why is it important?
2. Application options
   1. Paint roller
   2. Pump sprayer
   3. Pressurized sprayer
   4. Power paint sprayer
   5. Automatic sprayer – open
   6. Automatic sprayer – fully enclosed
3. Match your ink system
4. Pretreated shirts

Terry – MODULE 3: Curing DTG Prints

1. Heat press
   1. Clam v Swingaway
   2. Hovering
2. Conveyor dryer
   1. Any drawbacks – Different from SP Curing
3. Teflon or Silicon paper
4. Specialty Treatments (Foil – Brief)

Aaron – MODULE 4: Direct-to-Film on a DTG Machine

1. Blotches in the image area? Preheat the film
2. How it works on a DTG machine
3. Why DTF on a DTG machine?
   • Wider range of substrates
   • Dye migration
4. What do I need to change to make this work?
5. PET film – Polyethylene terephthalate
6. Adhesive powder – Polyurethane resin
7. Applying adhesive powder
   • While the ink is still wet, pour powder onto the film and allow it to roll across the ink
   • Shake the film to remove excel powder
   • Enclosed powder/shakers
   • Why is there white and black powder?

Terry – MODULE 5: Curing the Films and Application

1. Orange peel finish
   1. It will not be ORANGE
2. Depending on your cure method – 90+ seconds
3. Conveyor dryer
4. Bottom heat element heat press
5. Using the heat press you have
6. Can I just hover over the transfer?
7. Cut sheet dryer oven
8. Applying the transfer to a garment
   1. 275F-330F for 15 seconds
   2. Cold peel – Allow it to stand for a minute
   3. Hot peel – Remove transfer immediately
   4. 5 second press after removing carrier sheet
   5. Wash testing is the only real test of proper application

Terry – MODULE 6: Stand-Alone DTF Machines

1. Newest garment decorating technology
2. Paper printer print heads
3. Fully enclosed system
   1. Adhesive in system (spray)
4. Venting

Terry – MODULE 7: Substrates

1. DTG – 100% ringspun cotton or high cotton content blends
   1. Why and what to do with other substrate (Poly for example)
2. DTF – Virtually any fabric
   1. 100% polyester
   2. Caps
   3. Bags and backpacks
   4. Even cardboard boxes
3. Washability
4. 50+ washings with no degradation of the image is considered a permanent print

Aaron – MODULE 8: Environment

1. My print head is always clogged. What’s wrong with… this machine… this ink… this pretreat?
2. A proper environment is critical to proper operation
3. 40+% humidity
4. Normal office temperature
5. Buy a hygrometer
6. Maintenance
   1. Eliminates 90% of all machine issues

Terry – MODULE 9: Safety

1. DTG – Many inks and pretreat are eco-friendly water base products (Oeko-Tex Passport Certified)
2. DTF ink and adhesive powder safety
3. Adhesive powder is more finely ground than the adhesive screen printers have used for decades
4. Fumes can cause eye, skin or respiratory irritation or potentially an allergic reaction in some people
5. Not the great evil that some make it out to be

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

OTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort?

September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific

Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago August 3-4. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, August 24-25. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024 * Printing United Expo Las Vegas, NV – September 10-12, 2024 + Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm + AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 + How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT * Impressions Expo Ft. Worth, TX – October 24-26, 2024 * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

View Details

Join us this week as we interview Michelle Moxley, a leading expert in AI applications for apparel embellishment. Michelle, the creator of the Fahrenheit AI Vlog for the Ink Kitchen and a consultant utilizing AI, will share her insights on the current status and future of AI in the industry. We’ll discuss how to get started with AI, implement AI agents in your business, and the benefits and drawbacks of AI generative art. Tune in for a deep dive into AI’s transformative potential in apparel embellishment.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/wLhwgwqfRpEDad JokeTerry: I have a message for everyone who signed my 7th-grade yearbook

I did in fact “stay cool”

AI in ApparelAaron: Welcome to the show Michelle. Instead of reading a bio, tell our listeners a little about yourself and how you found your way to the industry.

Terry: How are you using AI in your own business?

Aaron: What are AI agents?

Terry: How can our listeners use AI agents in their own businesses?

Terry: What drove you to head down this road, going from R&D. It seems you are all in on AI.

Aaron: What kind of recommendations can you make about AI generative art?

Terry: Where is AI headed in apparel embellishment?

Aaron: So what’s the AI downside?

Terry: How can our listeners find you?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/bbnuV-OR2NQOTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort?

September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific

Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago August 3-4. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, August 24-25. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024 * Printing United Expo Las Vegas, NV – September 10-12, 2024 + Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm + AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 + How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT * Impressions Expo Ft. Worth, TX – October 24-26, 2024 * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

View Details

Join us this week as we dive into the innovative world of UV DTF printing with Quentin Smith. Quentin will share his journey into the garment and product decoration industry, offering insights into the technology that’s creating a buzz. We’ll break down what UV DTF printing is, how it works, and its growing popularity. Discover the best substrates to use, what to avoid, and why this technology is capturing the industry’s attention. Don’t miss this enlightening conversation filled with practical tips and expert knowledge!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/KEqR9Mgakj8Dad JokeTerry: 85% of Americans don’t know how to do basic math.

Thank God I’m part of the other 25%

UV DTF PrintingAaron: Let’s welcome Quentin Smith into the show. Quentin, we have tossed aside the cookie cutter bios and just ask our guests to tell us a little about themselves and how you found your way into this industry.

Terry: Most of our listeners are some type of decorator or hold some other position in the industry. I think by now most everyone has heard of UV DTF, but don’t necessarily understand what it is and how it works. Give us that rundown. What’s UV DTF and how does it work?

Aaron: What are the substrates of choice? What should we avoid?

Terry: Why do you think there’s been such a huge interest in this technology over the past year or so?

Terry: What are some unique items you have seen decorated with UV DTF that people might not expect to see?

Aaron: What are some of the differences in technology on the market when it comes to UV DTF? Or are most of the machines available pretty closely related?

Terry: Can UV DTF printing be integrated with other printing technologies?

Aaron: What advice would you give to a business considering adding UV DTF printing to their services for the first time?

Terry: How can our listeners reach out to you?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/q-tbIsRcF9wOTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort?

September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific

Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago August 3-4. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, August 24-25. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024 * Printing United Expo Las Vegas, NV – September 10-12, 2024 + Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm + AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 + How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT * Impressions Expo Ft. Worth, TX – October 24-26, 2024 * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

View Details

Join Terry and Aaron this week as they explore the essential aspects of enhancing the customer experience from initial contact to final product delivery. They’ll dive into effective communication strategies that keep customers informed and satisfied, and discuss how to handle complaints to turn negative experiences into positive outcomes. Discover creative ways to enhance your customer service experience by reframing the concept of “the customer is always right” to setting expectations upfront, doing good work, and delivering on time. Tune in for practical insights and tips to elevate customer interactions and build lasting relationships.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad JokeTerry: Did you know I was abducted by aliens?

They made me wash my hands, clean my room, and eat my vegetables. Turns out I was on the mothership.

Customer ServiceAaron: This show came about as we were discussing what good customer service really is. This notion of ‘The Customer is Always” right. But we will get to that in a moment. The goal for today is to better define customer service so everyone can determine for them what it means and how to implement good customer service in their business. What is good customer service in your mind, Terry?

• My customer service story
• Listen to the customer (I could stop right there) and help them to find the product they need rather than 1) what you’re supposed to be selling, 2) what the customer believes they need, and 3) being willing to say, this is not the right product for what you’re trying to accomplish.
• I know you’re planning to drill down on this further but Communicate, Communicate, Communicate… not when it’s easy, but when it’s hard!

Talking point (After Terry’s Definition of Good Customer Service}:

BEFORE THE SALE

Learning to say no. Sometimes the best customer service is to turn down the job.

Why customer service is crucial in the apparel and product decoration industry.

“The customer is always right.” – Erich pointed out the original quote was ‘The customer is always right, in matters of taste. ‘

Importance of clear communication from the start.

Establishing policies and procedures that let the customers know what is in it for them.

AFTER THE SALE

Surprise Upgrades

The importance of doing good work and delivering on time.

Keeping customers informed throughout the order process.

The role of transparency and honesty in building trust. (When something goes wrong)

Customer service isn’t over once the product is shipped/delivered

Customer complaints – Turning a negative experience into a positive outcome.

What is Feedback (FUNdamental #12)

Creative ways to surprise and delight customers.

Personalized Thank-You Notes

Custom Packaging

Customer Spotlight

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://www.youtube.com/watch?v=txpSauPUPo0OTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort? Join the masterclass designed for dedicated business owners like you.

September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific

Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago August 3-4. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, August 24-25. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Graphics Pro Expo Long Beach, CA – June 13-15, 2024 + How to Master Pricing for Profit. June 15, 2024, 11:00 am – 12:30 pm PT * Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024 + How to Master Pricing for Profit, July 11, 2024, 11:00 am – 12:30 pm ET * Printing United Expo Las Vegas, NV – September 10-12, 2024 + Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm + AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 + How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT * Impressions Expo Ft. Worth, TX – October 24-26, 2024 * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

View Details

This week, join Terry and Aaron as they catch up on the exciting events they’ve been part of this year and discuss upcoming opportunities for in-person connections. From screen printing classes and the FUNdamentals Live event to the invaluable experiences at SkillsUSA, they’ll share the highs and lows, spotlighting the incredible support from the industry and the areas needing more involvement. They’ll also dive into the trade shows they’ve attended, the insights gained, and what to look forward to in future shows like DAX and Graphics Pro. Tune in for a comprehensive update on the past, present, and future events shaping the garment and product decorating industry.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://www.youtube.com/watch?v=U7AngtZUeAUDad JokeAaron: I don’t know if you know this about me or not Terry, but I have a severe mistrust of stairs…

They are always up to something.

EventsAaron: It’s good to be back. Thanks to Erich for sitting in for me as I was hosting the inaugural FUNdamentals Live. Kudos to Kristine for making it through an episode without causing me the need to edit the audio to maintain our PG rating on Apple Podcasts. Today we thought we would catch up a bit on some of the events we have been a part of this year, and some other opportunities for people to connect face-to-face coming up. Why don’t we first start talking about events and then after the break we can talk about trade shows. I know you also had an event this weekend, tell us about your screen printing class at Atlas

-FUNdamentals Live
-Franklin County Presentation
-Future Screen Printing Classes

SkillsUSA – Good, and Bad

Good – Stahls, SewingMachine.com, David Gross (Victoria), Ann Crum, Insta Graphics Heat Presses. Kristen from Thread Design. Danish at Silky Socks. Heat Press Nation and Artisprix! Also thanks to Stephanie Young from Siser and her connecting me with Jere’ Johnson of Atlanta Vinyl. Also, Epson has stepped up with some prizes. So lots and lots of support! THANK YOU!!!

Bad – Hix declined, Craft Express declined, Sawgrass, JDS, JPP.

I’m calling on the Sublimation and overall heat-applied community to step up more. If you can support us, our main need is prizes for the competitors. We have to provide equal prizes to two different divisions, so I will need at minimum two of each prize. We give out prizes for first, second and third. Prizes are typically blanks, equipment, supplies of gift certificates that the students of their schools can use to continue building these Sublimation programs throughout the country. We make all of the schools, teachers, and students we interact with aware of the companies that are supporting them both in the debriefing and on banners in the competition area. We also give all the kids a bag of goodies to leave with and am happy to include any of your promotional material in the goodie bags. I can also provide you with pictures of the event you can use in your marketing and am happy to help support you in other ways for supporting this program!

Terry: Let’s dive into the trade shows we have been to this year. {explain the value}

Printing United – Fishbowl

DAX 2024 – New team. Nick, TJ and Mady – Bid farewell to Scott and Margie

Upcoming DAX Shows

DAX Kansas City: February 21-22 (KCI Expo Center, Kansas City, MO)

DAX Nashville: May 9-10 (Farm Bureau Expo Center, Lebanon, TN)

DAX Chicago: May 30-31 (Schaumburg Convention Center, Schaumburg, IL)

DAX Twin Cities: August 1-2 (Hilton Doubletree, Bloomington, MN)

Graphics Pro – Under New Management

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://www.youtube.com/watch?v=eeiQt2xcwf4OTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort? Join the masterclass designed for dedicated business owners like you.

September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific

Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Start Loving Your Business Today ❤️
The FUNdamentals of Business Success Book * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Radical Goal-Getters– Facilitated 6-Month Mastermind and Goal Achievement Group TRADE SHOWS Graphics Pro Expo Long Beach, CA – June 13-15, 2024 + How to Master Pricing for Profit. June 15, 2024, 11:00 am – 12:30 pm PT * Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024 + How to Master Pricing for Profit, July 11, 2024, 11:00 am – 12:30 pm ET * Printing United Expo Las Vegas, NV – September 10-12, 2024 + Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm + AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 + How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT * Impressions Expo Ft. Worth, TX – October 24-26, 2024 * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

View Details

If you are an embroiderer or want to be one, this episode will help you learn the foundation literally behind everything you stitch. As Kristine says “Whether you’re a machine embroidery newbie or someone who has been creating stitch-outs for years, stabilizer can be a confusing subject. What type do you use when? Do you need to have more than one type on hand? How does fabric impact the stabilizer? The questions can be endless.” Learn more about stabilizer and Kristine’s New eBook and get a quick update on the upcoming Applique Getaway event. Join us and ask your stabilizer questions live!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://www.youtube.com/watch?v=iF7Qx9TQPIsDad JokeTerry: Almost all garden gnomes wear red hats

It’s a little gnome fact

Understanding StabilizerErich: Kristine it’s been a little while since you’ve been on the show. For our listeners who may not know you, tell us a little about yourself

Terry: Let’s start with an event just around the corner. Tell us about Applique Getaway.

Would like to talk about Applique Getaway – Show is June 27 – 30, 2024. Link to see what the show is about is here: https://www.appliquegetaway.com/index.html Link to register is here: https://appliquegetaway.regfox.com/agtx24

Some great instructors this year including Lisa Shaw, Eve Lowry, Stephanie Young from Siser, Sheila Ryan and more. Also two Afterhours events this year, which is exciting.

Erich: You have a new book, Understanding Stabilizer. Give us the rundown on that.

Book is Understanding Stabilizer. Written based on blog posts I wrote when I was on the supplier side at EnMart. Also based on education I got through my friendship with a senior vice president at QST who handled our account and educated me a great deal on stabilizer. A great book for beginners, but I also think it has tips and tricks that could help experienced embroiderers as well.

Terry: What is the biggest misunderstanding or ‘Myth’ about stabilizer that you continually run into?

Erich: Why do you think there are so many differing viewpoints on how to use stabilizer?

Terry: For those starting in embroidery, what stabilizers should they stock first?

Erich: What one fact should embroiderers know about stabilizer that no one talks about?

Terry: Where can we find Understanding Stabilizer?

Book – Link to buy is here: https://www.kristineshreve.com/shop-products/ Also offering a coupon for Regulators who want to buy the book – will take 15% off price – Code is 2RG15.

Erich: What else have you been working on since we spoke last?

Also working on a podcast and newsletter, possibly a webinar and a second book. And open to other gigs and projects as they come along.

Terry: Before we let you go, where can our listeners find you?

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://www.youtube.com/watch?v=uFRXe2yLt5wOTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort? Join the masterclass designed for dedicated business owners like you.

September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific

Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Start Loving Your Business Today ❤️
The FUNdamentals of Business Success Book * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Radical Goal-Getters– Facilitated 6-Month Mastermind and Goal Achievement Group TRADE SHOWS Graphics Pro Expo Long Beach, CA – June 13-15, 2024 + How to Master Pricing for Profit. June 15, 2024, 11:00 am – 12:30 pm PT * Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024 + How to Master Pricing for Profit, July 11, 2024, 11:00 am – 12:30 pm ET * Printing United Expo Las Vegas, NV – September 10-12, 2024 + Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm + AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 + How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT * Impressions Expo Ft. Worth, TX – October 24-26, 2024 * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

View Details

Our co-host, Terry Combs is not just a pretty face, he is an industry expert and creator of the 52/15 Training concept. Discover how dedicating just 15 minutes per week to training and education can revolutionize your business. Terry shares invaluable insights into the origins of the 52/15 Training method and its transformative impact on production floor management. Delve into the practical strategies for implementing this concept, including overcoming common obstacles and identifying valuable training resources. Don’t miss this opportunity to unlock the secrets of sustainable growth and empowerment in your decoration business. Plus, stay tuned for a special segment of Secret Sauce with Erich Campbell, exclusively on 2 Regular Guys!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad JokeAaron: If you suddenly wake up a billionaire. What do you do?

Apologize for waking them up.

Decades of Iconic TeesAaron: Introduce yourself for listeners who haven’t seen you on 2RGs before.

Aaron:Let’s talk about why people have a favorite t-shirt. What makes it your favorite?

JAY: To me, this is all about emotional connections between individuals and communities through in this case a literal common thread.

In the grand scheme of marketing, branded merch isn’t just about selling a product; it’s about building a community. So, next time you take a refreshingly cold sip from your sleek, stainless steel, engraved tumbler or stuff your towels into your logo-adorned oversized beach tote, don’t be too surprised to suddenly have the memories of how you felt, who you were with and what you were doing with the community. You’re officially a time traveling fan working your way back to the intersection of emotional engagement and effective branded merch.

It’s the kind of connection that makes you smile and say, “I’m not just wearing a shirt; I’m wearing a memory – and that’s nacho average experience!”

Terry: I’ve got a question. What is the first printed garment you can remember wearing?

Aaron: Jay, let’s go back in time and talk about favorite t-shirts over the years.

1920:It was included in the Merriam-Webster Dictionary in 1920

1950’s: The white t-shirt gained iconic status in the 1950s thanks to its association with rebellious youth culture, as depicted by actors like Marlon Brando in “A Streetcar Named Desire” and James Dean in “Rebel Without a Cause.”

1960’s

1. Vietnam War Protest Shirts: During the Vietnam War era, t-shirts were emblazoned with slogans such as “Make Love, Not War” and “War is Not the Answer.”
2. Civil Rights Movement of the 1950s and 1960s. One iconic example is the “I Am a Man” t-shirt worn by participants in the Memphis Sanitation Strike of 1968 such as “Make Love, Not War”

1970’s

1. Keep on Truckin
2. “I heart New York” (1970s-present)
3. Rolling Stones
4. Alternates – the original smiling face, KISS, Coca-Cola & Pepsi

1980’s

1. Frankie Say Relax
2. DARE
3. Wham – Choose Life
4. Alternates – Michael Jackson Thriller, video games, RUN DMC, WWE wrestling: Hulkamania, Stone Cold Steve Austin Austin 3:16

1990’s

1. “Smiley Face Nirvana” This t-shirt features the iconic smiley face with X’s for eyes. Originally created by Kurt Cobain, the lead singer of Nirvana, the smiley face logo became synonymous with the band’s music and the grunge movement of the 1990s.
2. Alternates: Retail logo shirts like Calvin Klein Jeans, HIP HOP was blowing up: Snoop Doggy Dogg, Tu-Pac, Oakland Raiders, Cartoons like Teenage Mutant Ninja Turtles

Aaron: We’ve turned the corner to a new t-shirt century, Jay. Let’s keep going.

1. “That’s What She Said” (2000s-present): Popularized by the television show “The Office,” the phrase “That’s What She Said” became a ubiquitous catchphrase in the 2000s. It has been emblazoned on countless t-shirts, serving as a playful and irreverent nod to the show’s humor.
2. “Vote for Pedro” (2004): Made famous by the cult classic film “Napoleon Dynamite,” this t-shirt features the slogan “Vote for Pedro” Pedro Sánchez, a character running for class president. The shirt became a pop culture phenomenon and remains a beloved favorite among fans of the movie.
3. “This is My Quarantine Shirt” (2020s): With the onset of the COVID-19 pandemic, the “This is My Quarantine Shirt” t-shirt emerged as a tongue-in-cheek way to acknowledge the unique circumstances of the times. Featuring simple text or graphics, this shirt became a relatable and lighthearted symbol of resilience during a difficult period in history.

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/N-14srqbsIYOTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort? Join the masterclass designed for dedicated business owners like you.

September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific

Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Start Loving Your Business Today ❤️
The FUNdamentals of Business Success Book * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Radical Goal-Getters– Facilitated 6-Month Mastermind and Goal Achievement Group TRADE SHOWS Graphics Pro Expo Long Beach, CA – June 13-15, 2024 + How to Master Pricing for Profit. June 15, 2024, 11:00 am – 12:30 pm PT * Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024 + How to Master Pricing for Profit, July 11, 2024, 11:00 am – 12:30 pm ET * Printing United Expo Las Vegas, NV – September 10-12, 2024 + Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm + AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 + How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT * Impressions Expo Ft. Worth, TX – October 24-26, 2024 * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

View Details

Our co-host, Terry Combs is not just a pretty face, he is an industry expert and creator of the 52/15 Training concept. Discover how dedicating just 15 minutes per week to training and education can revolutionize your business. Terry shares invaluable insights into the origins of the 52/15 Training method and its transformative impact on production floor management. Delve into the practical strategies for implementing this concept, including overcoming common obstacles and identifying valuable training resources. Don’t miss this opportunity to unlock the secrets of sustainable growth and empowerment in your decoration business. Plus, stay tuned for a special segment of Secret Sauce with Erich Campbell, exclusively on 2 Regular Guys!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Ready to have clarity and confidence in your business? Attend FUNdamentals Live on October 10-12, 2024 in O’Fallon, MO.

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/5hEadrn2rWY?si=5iTBRwMofReUaWMhDad JokeAaron: I’ve heard there’s a new miracle pill to cure procrastination

I’d probably try it tomorrow

Training for SuccessAaron: Terry, we talk about you being a sales guy, and a seminar guy, but not everyone knows in reality you spent years as a production floor manager. That’s where you came up with your concept for 52/15 Training. Let’s start with an explanation of what that means.

The 52/15 Concept

• I’m going to shift 180 degrees and start with what it isn’t.
• In most garment decorating shops what does training consist of?
  • Watch what he does
  • Help her load shirts and observe
  • Watch these YouTube videos
  • There needs to be some level of onboarding training on your overall operation, your company culture, expectations, etc., before you dig into specifics.
  • 52/15 is the ongoing training for all you employees
• Setting aside 15 minutes every week for training and education
• Bite size slices of information about what you do every day, that are easy to share and easy to consume
• People want to work for a company, and employer, who shares and teaches and helps them to be better at what they do.

Aaron: It feels like a no brainer. Why do so few people do something like this?

• The first one is always, I don’t have the time. We’re too busy. We’re already behind as it is! That’s why I hired you!
• I want to dig down on the real reasons in a minute

Aaron: Is this where Crisis Management vs Training Based Business comes into play?

• A lot of uphill struggle in a business comes not from too much business but from lack of training or expertise of your staff
• Most of the garment decorating shops I’ve been in struggled with just getting product from point A to point B
• Problem solving is just opening your eyes and opening your mind

Aaron: What are some those real reasons so few people do this type of training?

• I don’t want to give up my secrets.
• Translation: I don’t have confidence in myself or my business so I’m afraid my employees will know I’m faking it and start their own business.
• My employees don’t care and don’t want to learn. They just want a paycheck.
• I don’t think I could come up with 52 things to share over a whole year
• Most commonly, if employers are honest, the answer is “I don’t know where to start.”

Aaron: So, where do you start?

• Training is always early in the week, Monday or Tuesday, and never ever on Friday
• This training is for everyone. Having an understanding of what your company does, even if that component isn’t a part of your job will make the company as a whole better – Atlas story
• Begin with a list of the steps in your process… and then break it down… and then break it down some more
• Note on the list which things you personally feel proficient in sharing, then anyone else in house who might be proficient with items on your list. That’s a great starting point. Once you start, the ideas flow.
• This is an education plan that focuses on a singular subject, a singular component in the larger process
• Print out a one page worksheet that your employees need to fill in the blanks
• Provide a ring bound notebook with tabs for the different areas you’ll be covering
• After a year or so, you can repeat, add to, update, and present new subjects and information
• This will also help catch up new employees

Aaron: What are some resources for this training content?

• As the owner or manager, the first resource is you. What have you learned that you can share?
• Online videos that you feel are the correct information from a reliable source
• Your vendors would be happy to come in to do separate presentations on each of their products… and will probably bring donuts
• Trade show seminars. None of us mind if you’re taking notes. In fact, we love to see you taking notes!
• Anyone doing a trade show seminar is already freely sharing their knowledge. Share it forward!
• Secret Sauce!! We’re building this information for you every week!

Aaron: I know you’ve been waiting for this part. Give us some examples of training subjects

• When I talk about this in seminars, my example is an entire 10-15 minute presentation on squeegees
• In screen printing I’ve have my emulsion vendor come in and talk about all the different types of emulsion and then we discuss why we chose the one we use in my shop
• If I were doing DTG printing I might do a section the options of pretreat solutions – what’s the difference? I’d do another pretreat session on care and handling of pretreated garments, and so on
• I could do two or three training sessions just on heat presses!

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/Cjz67d19RmoOTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort? Join the masterclass designed for dedicated business owners like you.

September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific

Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Start Loving Your Business Today ❤️
The FUNdamentals of Business Success Book * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Radical Goal-Getters– Facilitated 6-Month Mastermind and Goal Achievement Group TRADE SHOWS Graphics Pro Expo Long Beach, CA – June 13-15, 2024 + How to Master Pricing for Profit. June 15, 2024, 11:00 am – 12:30 pm PT * Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024 + How to Master Pricing for Profit, July 11, 2024, 11:00 am – 12:30 pm ET * Printing United Expo Las Vegas, NV – September 10-12, 2024 + Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm + AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 + How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT * Impressions Expo Ft. Worth, TX – October 24-26, 2024 * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

View Details

Coming back to close up the series on starting a decoration business in 2024, hosts Terry and Aaron dive into the crucial topic of equipment selection. Drawing from their extensive experience in the industry, they offer valuable insights and practical advice for aspiring entrepreneurs looking to invest in the right tools for success. This week it is about digital equipment. DTG/DTF, heat printing, and sublimation, they explore the latest advancements and considerations in each decoration method. Join us as we discuss key factors when choosing equipment, including budget, scalability, and technological advancements. Whether you’re launching a new venture or looking to upgrade your existing setup, this episode provides essential guidance for navigating the ever-evolving landscape of decoration business equipment.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Ready to have clarity and confidence in your business? Attend FUNdamentals Live on June 7th and 8th in O’Fallon, MO.

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://www.youtube.com/watch?v=4r-k9vmPm2YDad JokeTerry: Know what to put on the form at work when it says Emergency Contact?

The police, EMTs, fire department. If it’s an emergency what the heck is my mother going to do?

If I Knew Then What I Know Now.Sublimation – Aaron

• If you are new, avoid the 3rd Party Ink systems
  • Find something that has a full warranty, and high-quality inks
  • Not all inks are the same, and with sublimation, even with the most expensive cartridges, ink is one of the smallest costs of the process.
• If I were starting today, I might look harder at a wide format system. Maybe not a 44”, but 24”
  • If you do go wider format so you can make use of roll printing, invest in a RIP – Nesting
• We will cover it shortly, but the heat press really matters with sub more than any other method
  • Even heat and pressure are key to easy production

DTG/DTF – Terry

• As I mentioned in screen printing, I’d at least start with a DTG printer to do both DTG and DTF while I build my business… because I’m a screen print snob… and because DTG printers can be more forgiving on how often they run
• As a side gig, I’d probably start by jobbing out DTF transfers
• I would steer clear of repurposed paper printers as my DTG option (It’s like a heart transplant)
• Most stand-alone DTF printers use Epson I3200 print heads. That’s as close to purpose built as we are right now.
• Don’t base your purchase decision on size of the machine, but on the throughput of the machine
• DTF is an ideal decoration method since it’s a short learning curve and you can adhere to almost any fabric, but this as your only option can be tricky in a competitive and more and more crowded market
• I would purchase/subscribe to an online store option… DTG and DTF are the perfect decoration method for this selling technique
• I’ll jump back to Erich’s point from last week, I would buy from someone who offers real training and real support… this is all fairly new, even DTG at 20 years old

Heat Presses – ALL

• Terry: Buy a good quality heat press!
  • Crucial for Sublimation
• Aaron: Difference Between the Styles
  • Clam | Swing a Way | Drawer
• Erich: Ergonomics – Have it at the right height for you.
• Aaron: Don’t sleep on Air Operated Presses
• Erich: Contract plastisol transfers, DTF transfers, patches, etc. Your business is your heat press and your UPS driver.

The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://www.youtube.com/watch?v=jhBS9Z7mMkcOTHER EVENTSAchieve Greater Profit with Fewer Sales – Are you ready to achieve a greater profit with less effort? Join the masterclass designed for dedicated business owners like you.

September 5th, 2024
9 AM Eastern | 8 AM Central
7 AM Mountain | 6 AM Pacific

Join the Masterclass Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time. * Start Loving Your Business Today ❤️
The FUNdamentals of Business Success Book * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Radical Goal-Getters– Facilitated 6-Month Mastermind and Goal Achievement Group TRADE SHOWS Graphics Pro Expo Long Beach, CA – June 13-15, 2024 + How to Master Pricing for Profit. June 15, 2024, 11:00 am – 12:30 pm PT * Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024 + How to Master Pricing for Profit, July 11, 2024, 11:00 am – 12:30 pm ET * Printing United Expo Las Vegas, NV – September 10-12, 2024 + Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm + AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 + How to Master Pricing for Profit. October 5, 2024, 11:00 am – 12:30 pm CT * Impressions Expo Ft. Worth, TX – October 24-26, 2024 * Graphics Pro Expo Charlotte, NC – November 7-9, 2024 * Impressions Expo Long Beach, CA – January 23-25, 2025 * DAX Kansas City KCI Expo Center, Kansas City, MO – February 21-22, 2025 * DAX Nashville Farm Bureau Expo Center, Lebanon, TN – May 9-10, 2025 * DAX Chicago Schaumburg Convention Center, Schaumburg, IL – May 30-31, 2025 * DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
All dates and events are subject to change

View Details

Join us for an insightful conversation with Jenna Warriner, Marketing Coach, and Social Media Management agency owner, as she shares valuable insights on leveraging Instagram to grow your business. Jenna simplifies Instagram marketing through her program, Magic Marketing Machine, helping small business owners and freelancers create a sustainable online presence and turn followers into clients. Tune in to discover practical tips, strategies, and the power of social media in starting, sustaining, and growing your business on Instagram.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Attend FUNdamentals Live

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/qMFiGme5on4Dad JokeTerry: Did you know Sylvester Stallone is on his third marriage?

I guess the first one was rocky, and the second one was rocky, too.

Instagram MasteryAaron: Jenna, welcome in! We always start by getting to know our guests. Learning who you are from you is way better than some overly curated Bio. Give us your history and what led you to become a Marketing Coach and Owner of Parkdale Republic.

Terry: Start us off by helping us understand why Instagram. What makes that platform appealing?

Aaron: What advice do you have for businesses looking to integrate Instagram marketing into their overall marketing strategy?

Terry: Do you have some tips for us and the #Regulators (our regular listeners) for what posts to make on Instagram to grow our followers?

Aaron: What are the key elements of a successful Instagram profile?

Terry: Can you share some tips for creating engaging and visually appealing content on Instagram?

Aaron: How can businesses effectively define their target audience on Instagram?

Terry: How can businesses use Instagram Live to connect with their audience?

Aaron: What are some common mistakes you see businesses making on Instagram?

Terry: How can people learn more about you and Parkdale Republic? Also what programs do you offer that will help people simplify Instagram?

https://www.youtube.com/embed/L87JDXMRAoc?si=iRNOEQisQdVXQ0wjThe Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/MlZQ8pvluOsOTHER EVENTSFUNdamentals Live! June 7th and 8th, 2024. Embrace the transformation at FUNdamentals Live – We will be joined by busy action takers running creative businesses who want to break the cycle of overwhelm by investing in an in-person retreat just outside of St. Louis, MO that equips them with a structure to run a business they love, on their terms.

Spots are limited so you can sign up today at OSG.link/funlive

• OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time.
• Start Loving Your Business Today ❤️
  The FUNdamentals Of Business Success Book
• Radical Goal-Getters– Facilitated 6-Month Mastermind and Goal Achievement Group
• Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9.
• Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5.
• Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
• Demystifying Next Level Digitizing Online Training from Erich Campbell
• Understanding Emblems Learn from Erich Campbell about digitizing for patches.
• The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS* Graphics Pro Expo Long Beach, CA – June 13-15, 2024
  • How to Master Pricing for Profit. June 15, 2024, 11:00 am – 12:30 pm PT
• Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
• Printing United Expo Las Vegas, NV – September 10-12, 2024
  • Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm
  • AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm
• Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
• Impressions Expo Ft. Worth, TX – October 24-26, 2024
• Graphics Pro Expo Charlotte, NC – November 7-9, 2024
  All dates and events are subject to change

View Details

Join us for an insightful conversation with Jenna Warriner, Marketing Coach, and Social Media Management agency owner, as she shares valuable insights on leveraging Instagram to grow your business. Jenna simplifies Instagram marketing through her program, Magic Marketing Machine, helping small business owners and freelancers create a sustainable online presence and turn followers into clients. Tune in to discover practical tips, strategies, and the power of social media in starting, sustaining, and growing your business on Instagram.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Attend FUNdamentals Live

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/qMFiGme5on4Dad JokeTerry: Did you know Sylvester Stallone is on his third marriage?

I guess the first one was rocky, and the second one was rocky, too.

Instagram MasteryAaron: Jenna, welcome in! We always start by getting to know our guests. Learning who you are from you is way better than some overly curated Bio. Give us your history and what led you to become a Marketing Coach and Owner of Parkdale Republic.

Terry: Start us off by helping us understand why Instagram. What makes that platform appealing?

Aaron: What advice do you have for businesses looking to integrate Instagram marketing into their overall marketing strategy?

Terry: Do you have some tips for us and the #Regulators (our regular listeners) for what posts to make on Instagram to grow our followers?

Aaron: What are the key elements of a successful Instagram profile?

Terry: Can you share some tips for creating engaging and visually appealing content on Instagram?

Aaron: How can businesses effectively define their target audience on Instagram?

Terry: How can businesses use Instagram Live to connect with their audience?

Aaron: What are some common mistakes you see businesses making on Instagram?

Terry: How can people learn more about you and Parkdale Republic? Also what programs do you offer that will help people simplify Instagram?

https://www.youtube.com/embed/L87JDXMRAoc?si=iRNOEQisQdVXQ0wjThe Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/MlZQ8pvluOsOTHER EVENTSFUNdamentals Live! June 7th and 8th, 2024. Embrace the transformation at FUNdamentals Live – We will be joined by busy action takers running creative businesses who want to break the cycle of overwhelm by investing in an in-person retreat just outside of St. Louis, MO that equips them with a structure to run a business they love, on their terms.

Spots are limited so you can sign up today at OSG.link/funlive

• OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time.
• Start Loving Your Business Today ❤️
  The FUNdamentals Of Business Success Book
• Radical Goal-Getters– Facilitated 6-Month Mastermind and Goal Achievement Group
• Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9.
• Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5.
• Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
• Demystifying Next Level Digitizing Online Training from Erich Campbell
• Understanding Emblems Learn from Erich Campbell about digitizing for patches.
• The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS* Graphics Pro Expo Long Beach, CA – June 13-15, 2024
  • How to Master Pricing for Profit. June 15, 2024, 11:00 am – 12:30 pm PT
• Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
• Printing United Expo Las Vegas, NV – September 10-12, 2024
  • Targeted Success: Finding Your Ideal Customer Sep. 10, 2024 | 2:00 pm – 2:45 pm
  • AI Marketing Mastery: Leveraging ChatGPT for Business Growth Sep. 11, 2024 | 1:00 pm – 1:45 pm
• Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
• Impressions Expo Ft. Worth, TX – October 24-26, 2024
• Graphics Pro Expo Charlotte, NC – November 7-9, 2024
  All dates and events are subject to change

View Details

Join hosts Aaron and Terry as they reveal simple strategies to increase sales to your existing customers. In this episode, they’ll share practical tips to make your customers feel special, offer additional services, and gather feedback to improve your business. Whether you’re new to business or a pro, this episode will help you make more sales and grow your profits. Tune in and discover how to maximize your revenue from your current customer base!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Attend FUNdamentals Live

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/-tnd1rRmksoDad JokeAaron: I was going to give archery a shot.

But there were too many drawbacks.

10 Ways to Increase Sales1 Aaron: The easiest customer to sell to is the customer you already have…

• As businesses, we spend so much time trying to win new business.
• The most profitable way to grow is through your existing customers.
• Already ‘trained’, already on the same page with expectations, and already in your system.
• 80/20 Rule – 80% of your income 20% of your customers
• Tip #1 – Make the most important customers (Top 20%) your Priority

2 Terry: Do good work. Deliver on time. “Don’t tell me it’s the economy.”

3 Aaron: Bundles or package deals.

• Help them understand what they might not know they need
• Doesn’t have to include discounting

4 Terry: Sample other products when a customer orders from you. Do you do hats? What’s a product you have available that would be a natural for this end customer? Put one in the box.

5 Aaron: Persistence, Reach out often

• Find the balance. Don’t want to overwhelm them with pitches, but want to stay top of mind.
• Requires research, personalization, and a CRM
• Leave every interaction with an excuse for the next one.

6 Terry: Sample other decoration techniques when a customer orders.

7 Aaron: Gather Feedback OFTEN

• Your customer’s needs and preferences will change, stay on top of it!
• Don’t just send surveys. Have sit-downs, zoom calls
• Let them know you care.

8 Terry: Help your customer sell more products. Can you set up a store online for them? Offer referrals to them?

9 Aaron: Redesign your customer policies around your ideal customers

• What is in it for them? Why is that a policy?
• Also a great way to avoid the PITA Customers / Rubs against your values.

10 Terry: Offer additional services: drop shipping, special packaging, fulfillment, etc.

https://www.youtube.com/embed/X8z8xpEhtTc?si=PgmbMNDy4gZOiZceThe Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/-xvFeKjrB44OTHER EVENTSFUNdamentals Live! June 7th and 8th, 2024. Embrace the transformation at FUNdamentals Live – an exclusive two-day small business workshop and retreat in O’Fallon, MO. Tailored for overwhelmed entrepreneurs seeking a revival of passion and clarity in their business. Forge a deeper connection with your work, gain confidence in your decision-making, and walk away with a clear plan and vision. Join us to transform the love for what you do into a tangible plan for success—because a business built with passion is unstoppable.

Spots are limited so you can sign up today at OSG.link/funlive

• OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time.
• Start Loving Your Business Today ❤️
  The FUNdamentals Of Business Success Book
• Radical Goal-Getters– Facilitated 6-Month Mastermind and Goal Achievement Group
• Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9.
• Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5.
• Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
• Demystifying Next Level Digitizing Online Training from Erich Campbell
• Understanding Emblems Learn from Erich Campbell about digitizing for patches.
• The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS* Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024
• Graphics Pro Expo Long Beach, CA – June 13-15, 2024
• Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
• Printing United Expo Las Vegas, NV – September 10-12, 2024
• Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
• Impressions Expo Ft. Worth, TX – October 24-26, 2024
• Graphics Pro Expo Charlotte, NC – November 7-9, 2024
  All dates and events are subject to change

View Details

Join in on this sit down with Ian Hinkley, of DGI Apparel, for an insightful discussion on innovation in apparel sourcing. From Ian’s journey from high school printer to MIT graduate to entrepreneur, discover the driving forces behind the creation of DGI Apparel and the challenges it seeks to address in the apparel decoration industry. Explore topics ranging from supply chain optimization and technology integration to the future landscape of apparel sourcing. Tune in for a conversation meant to inform apparel decorators looking to stay ahead in a competitive market.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Attend FUNdamentals Live

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/6DhlJNb_QE0Dad JokeTerry: I can’t take my dog to the park anymore. The pigeons keep biting him.

I should have known this would happen. He’s purebred.

Apparel SourcingAaron: We don’t read bios anymore, so Ian tell us a little about yourself and from what we heard, you were a printer in high school.

*where Ian worked in high school: (https://www.adsnartscreenprinting.com)

Terry: Let’s head to MIT. Talk to us about that experience and what brought you to this industry.

• Ian MIT basketball info: https://mitathletics.com/sports/mens-basketball/roster/ian-hinkley/9707

Aaron: As someone who has experienced the challenges of ordering blanks firsthand, what were some of the key problems you encountered, and how did you address them through DGI Apparel?

*Our story: https://www.dgiapparel.com/our-story

Terry: Beyond using DGI Apparel, what advice would you offer to apparel decorators who are facing sourcing challenges or looking to optimize their supply chain management processes?

Terry: What we understand is DGI Apparel is free to use. Could you share why you made this decision and how it benefits your users?

Aaron: With your background at MIT, how has your education and expertise influenced the development of DGI Apparel, particularly in terms of technology and innovation?

Pic of Daniel and Grant:

Terry: Can you share any insights or observations you’ve gained from your experience as to trends or developments you have noticed?

Aaron: How do you envision DGI Apparel evolving to meet the changing needs of the apparel decorating industry in the coming years?

https://www.youtube.com/embed/GPL0Qt7voZM?si=ZAdrDO8PybKbAFeCThe Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/ugzHRuObLCUOTHER EVENTSFUNdamentals Live! June 7th and 8th, 2024. Embrace the transformation at FUNdamentals Live – an exclusive two-day small business workshop and retreat in O’Fallon, MO. Tailored for overwhelmed entrepreneurs seeking a revival of passion and clarity in their business. Forge a deeper connection with your work, gain confidence in your decision-making, and walk away with a clear plan and vision. Join us to transform the love for what you do into a tangible plan for success—because a business built with passion is unstoppable.

Spots are limited so you can sign up today at OSG.link/funlive

• OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time.
• Start Loving Your Business Today ❤️
  The FUNdamentals Of Business Success Book
• Radical Goal-Getters– Facilitated 6-Month Mastermind and Goal Achievement Group
• Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9.
• Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5.
• Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
• Demystifying Next Level Digitizing Online Training from Erich Campbell
• Understanding Emblems Learn from Erich Campbell about digitizing for patches.
• The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS* Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024
• Graphics Pro Expo Long Beach, CA – June 13-15, 2024
• Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
• Printing United Expo Las Vegas, NV – September 10-12, 2024
• Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
• Impressions Expo Ft. Worth, TX – October 24-26, 2024
• Graphics Pro Expo Charlotte, NC – November 7-9, 2024
  All dates and events are subject to change

View Details

Drawing from recent industry developments and conversations hosts Terry Combs and Aaron Montgomery unpack the contrast between growth and scarcity mindsets, shedding light on the importance of finding balance amidst evolving market dynamics. From the implications of industry giants shuttering their doors to the competitive landscape reshaping pricing strategies, Terry and Aaron navigate through real-world examples to highlight the essence of fostering a growth mindset. Terry and Aaron will unpack practical insights and discuss with the Regulators how they navigate challenges and seize opportunities with resilience and optimism.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Attend FUNdamentals Live

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/m_mJyg72cdkDad JokeAaron: I invented an air freshener that’s controlled by your mind.

It makes scents when you think about it.

Growth MindsetUnderstanding Growth Mindset vs. Scarcity Mindset: Define what constitutes a growth mindset and contrast it with a scarcity mindset. Discuss how each mindset influences attitudes and behaviors in the business world.

Industry Developments and Conversations: Explore recent developments and conversations within the garment decorating industry. Highlight significant events or trends that reflect shifts in the market landscape.

Implications of Industry Giants Closing: Delve into the implications of established industry giants closing their doors. Discuss the impact on market dynamics, competition, and the broader industry ecosystem.

After the break – Talk about DTF Power Hazards v Cassie Sustainability

Reshaping Pricing Strategies: Analyze how competitive pressures are reshaping pricing strategies, particularly in the context of DTF (Direct to Film) transfers. Discuss recent pricing adjustments by major players and their implications for the market.

https://www.youtube.com/embed/rLmkM52M4Ks?si=Eqr5dvHANpPGh1xtThe Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/jKw1sqjNoWwOTHER EVENTSFUNdamentals Live! June 7th and 8th, 2024. Embrace the transformation at FUNdamentals Live – an exclusive two-day small business workshop and retreat in O’Fallon, MO. Tailored for overwhelmed entrepreneurs seeking a revival of passion and clarity in their business. Forge a deeper connection with your work, gain confidence in your decision-making, and walk away with a clear plan and vision. Join us to transform the love for what you do into a tangible plan for success—because a business built with passion is unstoppable.

Spots are limited so you can sign up today at OSG.link/funlive

• OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time.
• Start Loving Your Business Today ❤️
  The FUNdamentals Of Business Success Book
• Radical Goal-Getters– Facilitated 6-Month Mastermind and Goal Achievement Group
• Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9.
• Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5.
• Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
• Demystifying Next Level Digitizing Online Training from Erich Campbell
• Understanding Emblems Learn from Erich Campbell about digitizing for patches.
• The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS* Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024
• Graphics Pro Expo Long Beach, CA – June 13-15, 2024
• Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
• Printing United Expo Las Vegas, NV – September 10-12, 2024
• Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
• Impressions Expo Ft. Worth, TX – October 24-26, 2024
• Graphics Pro Expo Charlotte, NC – November 7-9, 2024
  All dates and events are subject to change

View Details

Join us for a deep dive into practical sustainability solutions for the apparel industry in this enlightening episode featuring Cassie Green from the Apparelist and special guest Gary Jones, VP of Environmental, Health, and Safety Affairs at Printing United Alliance. Cassie shares invaluable insights and research-backed strategies for reducing environmental impact in apparel decoration businesses. From small yet impactful changes to comprehensive approaches, Cassie and Gary provide actionable steps to help decorators navigate the path to sustainability with confidence. Don’t miss out on this opportunity to discover valuable resources and take your business towards a greener future.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Attend FUNdamentals Live

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/F4YLij45dkkDad JokeAaron: I can cut a piece of wood in half just by looking at it.

You might not believe me, but I saw it with my own eyes.

Sustainable SolutionsAaron: Welcome in. As you might know, we gave up reading bios a while ago because we would rather learn about you from you. Can you both briefly share a little about yourselves and how you came to the industry?

Terry: For Cassie: Can you provide an overview of the current state of sustainability in the apparel industry?

o According to the EPA, the main source of textiles in municipal solid waste (MSW) is discarded clothing, although other smaller sources include furniture, carpets, tires, footwear, and other nondurable goods such as sheets and towels.

o 92 million tons of textiles waste is produced every year. Earth.org shares that in America alone, an estimated 11.3 million tons of textile waste – equivalent to 85% of all textiles – end up in landfills on a yearly basis.

O The good: We’re starting to see so many companies make progress: Marine Layer, Everywhere Apparel, Living Ink (making ink out of algae), Allmade, S&S’s Giveback Box program, etc.

Aaron: For Gary: From your perspective, what are some common environmental challenges faced by apparel decorators?

• There are three areas of concern for decorators:
  • The manufacturing process and this includes requirements such as air permits, wastewater discharges, hazardous waste management and OSHA compliance.
  • The input materials being used and this includes ensuring that customer guidelines are being met with respect to the ingredients. The recent bans and proposed bans on certain chemicals are having a greater influence on the choice of materials.
  • The finished product and this includes the substrate and the ultimate fate of the finished product.

Terry: For Both: What are some practical steps that apparel decorators can take to reduce their environmental impact without major overhauls?

O There are the typical things like replacing all your lightbulbs, recycling and/or reusing boxes and packaging materials, implementing low-flow toilets and sinks, etc. I’ve seen other shops reuse and repurpose their old screens.

But shops should also be aware of what products they’re buying and selling to their customers (are they recycled cotton/poly); also notify customers of giveback programs.

Aaron: For Cassie: How do you see sustainability trends evolving within the apparel industry, and what opportunities do they present for decorators?

Terry: For Gary: Could you highlight some key regulatory considerations or guidelines that decorators should be aware of regarding sustainability?

• The emerging legislation that is focused on accountability is quickly becoming a reality. For example, greenhouse gas emission reporting by CA, SEC, and the EU.
• Green marketing claims and the threat of being sued or meeting new legislative requirements such as the one passed in CA.
• Extended Producer Responsibility is now being considered for textiles and garments along with legislation directed at brands to force action on greenhouse gas emission reductions, chemical management, and forced labor and working conditions.
• Bans on “fast fashion” that are emerging in the EU, especially France.
• The release of microplastics has also been tied to the laundering of textiles and garments..

Terry: For Both: What are some misconceptions or myths about sustainability in the apparel industry that you’d like to debunk?

• Sustainability is always a problem and a cost. This is not necessarily accurate as there are many actions that can be taken to reduce operating costs which translate into profits. Being a sustainable operation also provides for a competitive advantage for those customers who are demanding it.
• Sustainability will help attract and maintain workers, especially the younger generation. For example Gen Z has internalized environmental issues and will make purchasing decisions and employment choices that includes sustainability as a major factor.

Aaron: For Both: Cassie, you pointed out to us as we were planning this episode that April is Earth Month, so what a great time with April knocking on the door for all of us to be thinking about sustainability. What advice would you give to decorators who are just starting their journey towards sustainability?

• I would strongly encourage the first step to take is to develop metrics. A critical part of being able to have credibility and transparency is the ability to demonstrate how the facility has been able to reduce their burden on the environment and help protect their community.

Terry: Cassie, we know you have covered this topic extensively in the Apparelist, plus we understand you have compiled a list of people and sites that would be helpful for the Regulators. Where can people find that?

Read more at Apparelist.com

Beyond Green: Exploring the Multifaceted Realm of Sustainability in Printing

Real-Life Implications of Sustainability in the Decorated Apparel Community

Video: The Cold Hard Truth About Sustainability

Changing the Mindset: How to ‘Walk the Walk’ on the Sustainability Journey

https://www.youtube.com/embed/fC8uOjApzvE?si=D1dXKj_ZqurHvYweThe Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/Aw0akn5K3fwOTHER EVENTSFUNdamentals Live! June 7th and 8th, 2024. Embrace the transformation at FUNdamentals Live – an exclusive two-day small business workshop and retreat in O’Fallon, MO. Tailored for overwhelmed entrepreneurs seeking a revival of passion and clarity in their business. Forge a deeper connection with your work, gain confidence in your decision-making, and walk away with a clear plan and vision. Join us to transform the love for what you do into a tangible plan for success—because a business built with passion is unstoppable.

Spots are limited so you can sign up today at OSG.link/funlive

• OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time.
• Start Loving Your Business Today ❤️
  The FUNdamentals Of Business Success Book
• Radical Goal-Getters– Facilitated 6-Month Mastermind and Goal Achievement Group
• Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9.
• Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5.
• Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
• Demystifying Next Level Digitizing Online Training from Erich Campbell
• Understanding Emblems Learn from Erich Campbell about digitizing for patches.
• The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS* Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024
• Graphics Pro Expo Long Beach, CA – June 13-15, 2024
• Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
• Printing United Expo Las Vegas, NV – September 10-12, 2024
• Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
• Impressions Expo Ft. Worth, TX – October 24-26, 2024
• Graphics Pro Expo Charlotte, NC – November 7-9, 2024
  All dates and events are subject to change

View Details

Join us on the next episode as Terry and Aaron debate new people coming into the market. With the rise of accessible technology and DIY solutions, the landscape of the crafting and decoration industry is rapidly evolving. The line becomes more gray and there are concerns from established professionals. Are those concerns justified, or should we embrace the influx of new talent and innovation? From Epson’s entry into the DTG market to the impact of “Cricut Moms” on traditional decorators, we’ll explore the dynamics of competition, adaptation, and the evolving definition of professionalism in the industry. Tune in for a thought-provoking discussion on how to navigate the challenges and opportunities presented by emerging market trends.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Attend FUNdamentals Live

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/ugt7_ZqpXFIDad JokeTerry: I’ve opened a gym where the instructors go door to door to tell people about the benefits of joining.

I call it Jehovah’s Fitness

Embracing Innovation or Protecting Tradition?Is there a difference between a crafter and a maker?

• One source said, “There’s more glue involved in crafting.”

Are there distinct categories?

• Crafter
• Maker
• Side gig, part-time business
• Starting small or part-time with the intention of future full-time business

Why do some “professional” decorators fear the “Cricut Mom”? (Let’s not forget the Cricut Warrior)

• Fear of more competition
  • Your issue isn’t the competition if that’s the case
• Fear of bottom-feeder pricing from these competitors
• Muddying the water with sub-par decorating souring the buyers

From the vendor perspective – equipment, garments, supplies – what are the drawbacks and benefits? Why the sudden interest from that sector?

• A whole new group of potential buyers
• From the vendor side, becoming aware of an untapped market
• The potential for more hand-holding than with the current customer base
• How to find them… not from your current customer list

What are the benefits to the industry from the crafter/maker?

• New ideas are always a plus
• Fall in love with the industry and make the transition to “professional”

https://www.youtube.com/embed/drUjCnNR8aY?si=h3xLSsE1nnrqhBmCThe Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/VdbrqKvxJSMOTHER EVENTSFUNdamentals Live! June 7th and 8th, 2024. Embrace the transformation at FUNdamentals Live – an exclusive two-day small business workshop and retreat in O’Fallon, MO. Tailored for overwhelmed entrepreneurs seeking a revival of passion and clarity in their business. Forge a deeper connection with your work, gain confidence in your decision-making, and walk away with a clear plan and vision. Join us to transform the love for what you do into a tangible plan for success—because a business built with passion is unstoppable.

Spots are limited so you can sign up today at OSG.link/funlive

• OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time.
• Start Loving Your Business Today ❤️
  The FUNdamentals Of Business Success Book
• Radical Goal-Getters– Facilitated 6-Month Mastermind and Goal Achievement Group
• Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9.
• Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5.
• Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.
• Demystifying Next Level Digitizing Online Training from Erich Campbell
• Understanding Emblems Learn from Erich Campbell about digitizing for patches.
• The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS* Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
• Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024
• Graphics Pro Expo Long Beach, CA – June 13-15, 2024
• Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024
• Printing United Expo Las Vegas, NV – September 10-12, 2024
• Graphics Pro Expo Indianapolis, IN – October 3-5, 2024
• Impressions Expo Ft. Worth, TX – October 24-26, 2024
• Graphics Pro Expo Charlotte, NC – November 7-9, 2024
  All dates and events are subject to change

View Details

Join us for an engaging three-way conversation led by our esteemed producer, Erich Campbell. We try to answer the question “What is the impact of creative execution in decoration businesses?” Innovative decoration techniques, artistic flair, and practical strategies for leveraging creativity to drive business growth. Through thought-provoking questions and Erich’s expert insights, we uncover the intrinsic value of standing out in the competitive market of decorated garments. From identifying untapped creative opportunities to understanding why creativity matters to the bottom line, this episode offers actionable advice and inspiration for those looking to elevate their brands. Tune in to gain valuable perspectives and discover how to harness the power of creative execution.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/1WkeRgEmXMgDad JokeAaron: The world’s worst limbo player walks into a bar

No, that’s the joke…

Creative Execution* Erich: Intro to topic – Technique education, ‘art projects’, and value * Q1: When you think about creativity in your corner of decoration, what do you think of? * Q2: How much of the value of a decorated garment is there in ‘standing out’ or ‘standing apart’? * Q3: With the rise of digital decoration, the overall lowering of the bar to entry into all decoration methods, how do you see the role of creativity in building a business?

• Q4: In your part of the decoration market, what are the creative opportunities or techniques that you think people are missing?
• Q5: What parts of running a business aside from art creation and decoration techniques do you see creativity as an asset? Where should people be looking to add some flair?
• Q6: When you get creatively stuck, where do you go to get inspired?
• Q7: Why does creativity matter to the bottom line?

https://www.youtube.com/embed/EQCaG4szbUA?si=1hHCDDh5XBJkuRKtThe Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/SY40fnSZbE4OTHER EVENTS FUNdamentals Live! June 7th and 8th, 2024. A two day small business workshop and retreat where you come together as a community to facilitate falling in love with your business. Spots are limited so you can sign up today at OSG.link/funlive * OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time. * Start Loving Your Business Today ❤️
The FUNdamentals Of Business Success Book * Radical Goal-Getters – Facilitated 6-Month Mastermind and Goal Achievement Group * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Decorated Apparel Expo Minnesota – March 15 – 16, 2024 * Impressions Expo Atlantic City, NJ – March 21 – 23, 2024 * Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024 * Graphics Pro Expo Long Beach, CA – June 13-15, 2024 * Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024 * Printing United Expo Las Vegas, NV – September 10-12, 2024 * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 * Impressions Expo Ft. Worth, TX – October 24-26, 2024 * Graphics Pro Expo Charlotte, NC – November 7-9, 2024
All dates and events are subject to change

View Details

Join hosts Aaron and Terry as they explore the ins and outs of optimizing production efficiency in your apparel decoration business. Efficiency is about the importance of meeting customer needs, increasing profitability, and maximizing resources. From identifying stumbling blocks and choke points to tracking downtime and implementing changes to streamline processes. Tune in for valuable insights and practical tips to help enhance your operational efficiency regardless of the size of your business. Discover the steps to drive productivity and success in your apparel decoration business. Unlock the full potential of your production workflow.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/dcgi6_7Lt8UDad JokeTerry: Is it OK that I start drinking as soon as the kids get to school?

Or maybe I’m just a bad teacher

Production EfficiencyAaron: I’m excited about this week as we get to talk about a passion area for you, and something I understand is crucial for businesses. Working with small businesses, they don’t think they need to worry about efficiency because they don’t have enough work yet. My reply is you don’t have enough work yet because you are not efficient enough to be able to take it on. We will fill the space we have. Anyway, you are a master of this and have changed many printing shops with your ideas around maximizing efficiency. So this is going to be part of me “interviewing” you and part discussion. Sound good?

Let’s talk about the why of production efficiency

• Getting products out the door to meet our customers’ needs. To keep our promises.
• Most shops don’t schedule production, they juggle production
• Make more money with the same equipment and staff

Where do we start?

• Look for stumbling blocks or choke points
• Track downtime
• What one thing could we change to make your job more efficient, easier?

Explaining “why” to your staff

• “Because I said so,” is not a motivator
• If your employees know why their part of the process is important, they are more motivated to get the job done
• Most people come to work and want to do a good job

Aaron: Race Car Pit Crew idea

Expectations

• You have to communicate what you expect
• And your expectations have to be realistic

Training, training, training

Tracking efficiency

https://www.youtube.com/embed/LDpwOJRChnE?si=GIm3wroHYJtDl_oYThe Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/E2tPpOT56mAOTHER EVENTS FUNdamentals Live! June 7th and 8th, 2024. A two day small business workshop and retreat where you come together as a community to facilitate falling in love with your business. Spots are limited so you can sign up today at OSG.link/funlive * OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time. * Start Loving Your Business Today ❤️
The FUNdamentals Of Business Success Book * Radical Goal-Getters – Facilitated 6-Month Mastermind and Goal Achievement Group * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Graphics Pro Expo Irving, TX – March 7-9, 2024 * Decorated Apparel Expo Minnesota – March 15 – 16, 2024 * Impressions Expo Atlantic City, NJ – March 21 – 23, 2024 * Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024 * Graphics Pro Expo Long Beach, CA – June 13-15, 2024 * Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024 * Printing United Expo Las Vegas, NV – September 10-12, 2024 * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 * Impressions Expo Ft. Worth, TX – October 24-26, 2024 * Graphics Pro Expo Charlotte, NC – November 7-9, 2024
All dates and events are subject to change

View Details

Join Aaron live on location at American Print On Demand for an exclusive behind-the-scenes tour with Sean Stewart. Explore the evolution of digital textile imprinting, from old-school transfers to cutting-edge DTF technology. Discover the journey from dye sublimation desktop to wide-format printing and cut and sew processes. Gain a deeper understanding of transfer printing strategies and sublimation cut and sew integration. Explore the array of tools available in the print lab at American Print On Demand. Learn why DTF has become one of the most exciting advancements in digital textile printing. Don’t miss this immersive journey into the heart of digital textile imprinting innovation.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/4rTVjNRv4o8Dad JokeAaron: Two guys walked into a bar.

The third guy ducked.

Digital Textile Imprinting* Can you walk us through the evolution of digital textile imprinting and how it has transformed over the years? * Starting with old-school transfers and dye sublimation desktop systems. How has the transition been from these methods to the current wide-format and cut-and-sew processes? * DTF (Direct to Film) printing appears to be a game-changer for screen printers. Can you elaborate on its benefits and how it provides a cost-effective yet viable transfer solution?

• What impact do different head configurations in DTF printers have on the printing process, and what considerations are important when choosing software for substrate compatibility?
• How does DTF compare to other methods like sublimation cut and sew, and what factors should businesses consider when selecting between these technologies?
• Can you discuss the significance of having a transfer depot and how it contributes to building a book of business while ensuring sustainable growth?

https://www.youtube.com/embed/otTab9sTXq0?si=-d3IPszwkEK6AcpmThe Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/1FK-ScXYc4IOTHER EVENTS FUNdamentals Live! June 7th and 8th, 2024. A two day small business workshop and retreat where you come together as a community to facilitate falling in love with your business. Spots are limited so you can sign up today at OSG.link/funlive * OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time. * Start Loving Your Business Today ❤️
The FUNdamentals Of Business Success Book * Radical Goal-Getters – Facilitated 6-Month Mastermind and Goal Achievement Group * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS ASI Ft. Worth – March 5-6, 2023 * Graphics Pro Expo Irving, TX – March 7-9, 2024 * Decorated Apparel Expo Minnesota – March 15 – 16, 2024 * Impressions Expo Atlantic City, NJ – March 21 – 23, 2024 * Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024 * Graphics Pro Expo Long Beach, CA – June 13-15, 2024 * Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024 * Printing United Expo Las Vegas, NV – September 10-12, 2024 * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 * Impressions Expo Ft. Worth, TX – October 24-26, 2024 * Graphics Pro Expo Charlotte, NC – November 7-9, 2024
All dates and events are subject to change

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Join Terry and Aaron this week as they take a deep dive into four of the most coveted Secret Sauce segments from past episodes of 2 Regular Guys. From mastering the business mindset to unlocking ink mixing system hacks and achieving soft hand graphics in screen printing, they’ll uncover invaluable tips and tricks for industry success. Plus, don’t miss an extra special secret sauce segment from resident Art Guy, Dane Clement. Whether you’re a seasoned veteran or just starting out, this episode promises to deliver actionable insights to elevate your business game. Tune in and discover the secrets behind building a business you love, enhancing production efficiency, perfecting soft hand graphics, and mastering AI communication techniques.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/oyuoBTRio0QDad JokeAaron: Do you know how much space is needed to grow fungi?

As mushroom as possible.

Printers Secret SauceHow to Build a Business You Love (Aaron – December 15, 2023):

• The Importance of a Business Owner Mindset: Moving beyond chasing short-term trends or external validation, and instead, focusing on building a solid foundational mindset for long-term success.
• Simplicity in Concept, Complexity in Execution: It may seem simple (like running a set distance), the reality involves complex elements such as training, mental toughness, and persistence.
• A Business You Love is Part of Your Identity: This deep connection to your business is what makes it something you’re proud of, even on challenging days.
• Overcoming Excuses with Deep-Rooted Reasons: The final takeaway is the emphasis on having a reason for your business that is stronger than any excuses. This deep-rooted reason is what drives success and differentiates a truly loved business from just another job.

Ink Mixing System Hack (Terry – September 22, 2023):

• Customization Demand in Screen Printing: Specific color matches in screen printing, such as the John Deere green for a lawn tractor business, emphasizing the importance of being able to fulfill such specific demands.
• Practicality of Ink Mixing Systems: Great for small orders where purchasing a large quantity of a specific color would be impractical and potentially wasteful.
• Cost-Effectiveness and Efficiency: With a reasonable initial investment, can save money in the long run and allow for efficient production of the exact amount of ink needed for a job.
• Matching Precise Colors: A necessity of matching precise colors, particularly for corporate logos or college mascots, where close isn’t good enough and exact Pantone Matching System (PMS) colors are required.
• Enhancing Business Capability and Reputation: Investing in an ink mixing system not only enhances your capability to meet customer needs but also boosts your reputation as a versatile and high-quality service provider.

Screen Printing Soft Hand Graphics (Terry – September 1, 2023):

• Plastisol Inks for Soft Hand Effect: A common misconception is that you need water-based inks for a soft hand effect; plastisol inks, preferred by most screen printers for their forgiving nature, can also achieve this.
• Thinning Plastisol Ink: One method to achieve a softer feel with plastisol ink is by thinning it. Stirring the ink or using a curable reducer can reduce viscosity, making the ink easier to print and resulting in a softer hand.
• Mesh Count and Printing Technique: Another key strategy is using a higher mesh count screen. This allows for a thinner layer of ink to be applied, contributing to the soft hand effect.
• Caution against Viscosity Reducers: Crucial warning about using viscosity reducers, which differ from curable reducers and can cause washability issues if used incorrectly.
• Achieving Desired Results with Proper Materials: Using the right materials and techniques – stirring, using a curable reducer, and choosing the right mesh – to achieve the desired soft hand effect with plastisol inks.

Mastering AI Communication: The Secret Sauce for Effective ChatGPT Prompts (Aaron – July 14, 2023):

• Specificity and Clarity in Prompts: The importance of being specific and clear when crafting prompts for AI tools like ChatGPT. Vague prompts lead to vague responses, so providing detailed information is crucial for obtaining useful results.
• Use Correct Spelling and Grammar: While ChatGPT can handle some language inaccuracies, using tools like Grammarly to maintain correct spelling and grammar can enhance communication and lead to more reliable responses from the AI.
• Specify Desired Output Format: Directly state how you want the information presented – whether as a list, step-by-step instructions, a concise paragraph, etc. This helps tailor ChatGPT’s response to your preferred format and style.
• Engage in a Dynamic Conversation: Treat interactions with ChatGPT as a conversation. Don’t hesitate to ask follow-up questions for clarity or refinement. Experiment with different phrasings to find the most effective way of getting the information you need.

https://www.youtube.com/embed/4tS-Wk4zuHE?si=hN1LoQCUlsjYgJDCThe Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/hEeje4ayS18OTHER EVENTS FUNdamentals Live! June 7th and 8th, 2024. A two day small business workshop and retreat where you come together as a community to facilitate falling in love with your business. Spots are limited so you can sign up today at OSG.link/funlive * OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time. * Start Loving Your Business Today ❤️
The FUNdamentals Of Business Success Book * Radical Goal-Getters – Facilitated 6-Month Mastermind and Goal Achievement Group * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 8-9. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, May 4-5. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Decorated Apparel Expo Kansas City – February 23 – 24, 2024 * ASI Ft. Worth – March 5-6, 2023 * Graphics Pro Expo Irving, TX – March 7-9, 2024 * Decorated Apparel Expo Minnesota – March 15 – 16, 2024 * Impressions Expo Atlantic City, NJ – March 21 – 23, 2024 * Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024 * Graphics Pro Expo Long Beach, CA – June 13-15, 2024 * Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024 * Printing United Expo Las Vegas, NV – September 10-12, 2024 * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 * Impressions Expo Ft. Worth, TX – October 24-26, 2024 * Graphics Pro Expo Charlotte, NC – November 7-9, 2024
All dates and events are subject to change

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Welcome to the start of Season 12! Join Terry, Aaron, and show producer Erich Campbell as they unveil insider tips and tricks for stepping into the spotlight as industry speakers. Stemming from their recent annual “10 Things We Would Like to See” episodes, this discussion dives deep into crafting compelling proposals, designing impactful presentations, and engaging audiences with authenticity and flair. From idea selection to test runs, they’ll share actionable strategies to help aspiring speakers make their mark on the industry circuit. Tune in and discover how to amplify your voice and become a sought-after speaker in your field!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/oy56RklHQH0Dad JokeTerry: I’m writing a new book on Reverse Psychology

Please do not buy the book!

Being a Seminar SpeakerHow did everyone get started down this road?

Is your idea of interest to attendees? And is it a big enough topic for 1 hour plus?

Making your proposal

Start with bullet points of topics to cover

What should your slides look like?

Having some fun relating to your audience

Encourage questions, and engage your audience. When the questions start, you’ve got them.

Real-life stories to illustrate your points help your audience relate.

Examples to pass around are always a hit.

Test run on the clock. Take a deep breath and slow down! Have fun.

Aaron: My 9-step system. Determine the goal of the session. Brainstorm all the details to cover, Put it into 3 to 5 sections, sort into a good order of flow (why, what, how), build your slides, script your slides, walkthrough (ensuring animation, flow), bullet point your script, final rehearsal.

https://www.youtube.com/embed/VpbYsIzMNQQ?si=A9vqhaIKBzEbF3RMThe Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/1tZKBHOSUMUOTHER EVENTS FUNdamentals Live! June 7th and 8th, 2024. A two day small business workshop and retreat where you come together as a community to facilitate falling in love with your business. Spots are limited so you can sign up today at OSG.link/funlive * OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time. * Start Loving Your Business Today ❤️
The FUNdamentals Of Business Success Book * Radical Goal-Getters – Facilitated 6-Month Mastermind and Goal Achievement Group * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting 2024. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, January 13-14, 2024. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Decorated Apparel Expo Kansas City – February 23 – 24, 2024 * ASI Ft. Worth – March 5-6, 2023 * Graphics Pro Expo Irving, TX – March 7-9, 2024 * Decorated Apparel Expo Minnesota – March 15 – 16, 2024 * Impressions Expo Atlantic City, NJ – March 21 – 23, 2024 * Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024 * Graphics Pro Expo Long Beach, CA – June 13-15, 2024 * Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024 * Printing United Expo Las Vegas, NV – September 10-12, 2024 * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 * Impressions Expo Ft. Worth, TX – October 24-26, 2024 * Graphics Pro Expo Charlotte, NC – November 7-9, 2024
All dates and events are subject to change

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We turn the tables on Terry this week and interview him about his journey into the realm of DTF (Direct to Film) printing. Following last week’s show with Johnny Shell, we know there are many unanswered questions about DTF Printing. Terry takes us on his journey from his initial unfamiliarity to becoming adept with DTF due to his expertise with DTG equipment. Terry shares insights into the reasons driving the adoption of DTF, addressing customer resistance, tackling misinformation, and navigating the learning curve involved in mastering DTF decoration. We will discuss technical aspects, including the optimal printing environment, application techniques for adhesive powder, and safety considerations. Join them for an enlightening conversation shedding light on Terry’s evolution from a novice to an expert in the field of DTF printing.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad JokeTerry: Not all math jokes are terrible

Only SUM

What We’ve Learned about DTF (Direct to Film)Why DTF?

• It’s a very simple decoration method
• Easy to apply and almost any substrate
• You can apply in a temperature range of 275-325 so manmade fabrics not an issue
• No dye migration

Is there customer resistance to DTF garments?

• Most of the resistance comes from decorators, not customers
• Email from a customer this week

Why is there so much misinformation on the internet and at shows?

• Band-Aids
• Wanting to appear as an expert.
• Ulterior motives

What’s a realistic learning curve to be a DTF decorator?

• 30-90 days

Talk to us about proper environment.

• Just like DTG, 40% humidity and normal office temperature

How does DTF work on a DTG printer? Why would someone go this direction?

• Most machines have a DTF option that reverses the print order and backs off on the amount of ink layed down
• Nothing to buy other than film and adhesive. You use the same ink for both processes.

Why is there white and black adhesive powder?

• Band-Aid because of process errors

What causes blotches in the image after it’s applied?

• Moisture on your film.
• The film coating is made to attract water based ink. It also attracts moisture from the air.

What’s the best way to apply DTF transfers?

• Depending on the fabric, press for 15 seconds at medium pressure
• Peel and press a second time for 5 seconds, but use fabric or Pellon to soften the image.

Is adhesive powder and vapor safe?

• The adhesive powder – more finely ground but the same adhesive screen printers have been using for decades
• Fumes can cause eye, skin or respiratory irritation or potentially an allergic reaction for some people
• Not the great evil that some make it out to be
• OEKO-TEX Certified
• Use common sense

I was going to ask you about ways to add adhesive and cure single sheet transfers, but we’ll have to wait for the Secret Sauce today for that answer.

https://www.youtube.com/embed/4NBhT_125uM?si=ygKXIHmYbleXRlxTThe Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/L–0eZdfNbIOTHER EVENTS OSG Live! – Wednesday Mornings at 7 AM Central Time and then available to watch any time. * Start Loving Your Business Today ❤️
The FUNdamentals Of Business Success Book * Radical Goal-Getters – Facilitated 6-Month Mastermind and Goal Achievement Group * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting 2024. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, January 13-14, 2024. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Decorated Apparel Expo Kansas City – February 23 – 24, 2024 * ASI Ft. Worth – March 5-6, 2023 * Graphics Pro Expo Irving, TX – March 7-9, 2024 * Decorated Apparel Expo Minnesota – March 15 – 16, 2024 * Impressions Expo Atlantic City, NJ – March 21 – 23, 2024 * Decorated Apparel Expo Tinley Park, IL – April 19 – 20, 2024 * Graphics Pro Expo Long Beach, CA – June 13-15, 2024 * Graphics Pro Expo Greater Philadelphia (Oaks), PA – July 10-12, 2024 * Printing United Expo Las Vegas, NV – September 10-12, 2024 * Graphics Pro Expo Indianapolis, IN – October 3-5, 2024 * Impressions Expo Ft. Worth, TX – October 24-26, 2024 * Graphics Pro Expo Charlotte, NC – November 7-9, 2024
All dates and events are subject to change

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Join us for an insightful discussion with Johnny Shell, Principal Analyst at Keypoint Intelligence, as we unravel the latest trends in Direct to Film (DTF) printing. Get a closer look at the metrics and captivating discoveries from their in-depth DTF Forecast. Explore the transformative impact of DTF on the DTG market and its implications for screen printing. Gain valuable insights into the evolving landscape of garment decoration technologies. Tune in to stay ahead of the curve in the dynamic world of DTF printing!Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosgNewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”https://youtu.be/FbF7umOHWUoDad JokeTerry: I got mugged by six dwarves last nightYeah, not HappyDTF Printing TrendsAaron: Johnny, you’ve certainly been on our show several times before, but for our new listeners, tell us a little about yourself and your journey in our industry.Terry: Tell us about the new DTF forecast you’ve done.Aaron: What metrics are included?Terry: What are some of the findings you found most interestingAaron: What are your thoughts on how DTF is affecting the DTG market?Terry: I know you also do a DTG forecast. Are you seeing DTG impacting the screen printing market?Aaron: Are you seeing DTF having an effect on screen printing?Terry: Johnny, how can our listeners get more information?https://www.youtube.com/embed/fvO6v7FB48o?si=rIsnc1XcpNyXUMVOThe Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.https://youtu.be/KLRwiOci9IkOTHER EVENTSOSG Live! - Wednesday Mornings at 7 AM Central Time and then available to watch any time.Start Loving Your Business Today ❤️The FUNdamentals Of Business Success BookRadical Goal-Getters - Facilitated 6-Month Mastermind and Goal Achievement GroupComplete Screen Printing Business Course with Atlas Screen Supply in Chicago starting 2024.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, January 13-14, 2024.Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.Demystifying Next Level Digitizing Online Training from Erich CampbellUnderstanding Emblems  Learn from Erich Campbell about digitizing for patches. The Take-up with Erich Campbell – Fridays at 2:30 Mountain TimeTRADE SHOWSInternational Personalization & Awards Expo Las Vegas, NV - February 6–9, 2024Decorated Apparel Expo Kansas City - February 23 - 24, 2024ASI Ft. Worth - March 5-6, 2023

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On this episode of the 2 Regular Guys Podcast we unlock the potential of utilizing a virtual assistant to grow your business. Barry Coziahr with teambuilders.agency is a seasoned business consultant with over 30 years of experience. We will discuss the key advantages of virtual assistants, explore their impact on businesses in the garment decorating industry, and discover the secrets to optimizing their productivity. We will also explore how to delegate effectively, streamline workflow, and harness the true potential of virtual assistance for business expansion. We will also discuss some uncommon uses Barry has seen and how even if you didn’t think a VA was right for you, you might be missing out.Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosgNewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”https://youtu.be/jNAgTgvfbTQDad JokeTerry: I found $20 lying in the parking lot and thought to myself, “What would Jesus do?”So, I turned it into wine.Utilizing Virtual AssistantsAaron: Barry we don’t read the bios anymore here on 2 Regular Guys. Instead, tell us a little bit about yourself and what you do.Terry: How can garment and product decorators, who often run small businesses, determine where a virtual assistant might fit into their operations?Aaron: Explain for our listeners what having a virtual assistant really means for a small business in terms of efficiency and productivity.Terry: In your experience, what are some practical examples of tasks or responsibilities within the garment and product decoration industry that are ideal for delegation to virtual assistants?Aaron: What criteria should garment decorators use to assess whether a virtual assistant is the right fit for their unique needs and business size?Terry: Can you share tips for working with virtual assistants so expectations are met and the workflow is optimized?Aaron: From your experience, what advice can you offer to measure the success of virtual assistant services… specifically for a garment or product decorator?Terry: How can people connect with you and learn more?https://www.youtube.com/embed/6ScuKVuJpfc?si=tUUUqK0Njy7Qm7qbThe Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.https://youtu.be/Ypnv40RQD5sOTHER EVENTSOSG Live! - Wednesday Mornings at 7 AM Central Time and then available to watch any time.Start Loving Your Business Today ❤️The FUNdamentals Of Business Success BookRadical Goal-Getters - Facilitated 6-Month Mastermind and Goal Achievement Group

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Join us this week as we explore the exciting world of garment decoration and digital printing with our special guest, Mike Scrutton, Director of Print Technology and Strategy at Adobe. With over 30 years of experience in the printing industry and a deep understanding of creative workflows, Mike is a true expert. We'll dive into the myriad opportunities that digital printing offers and discover how Adobe's PDF technology can streamline your workflow. From content creation to innovative tools and AI in graphics, we'll uncover how Adobe's solutions are transforming the garment decoration space. Get ready for an insightful conversation that could revolutionize your approach to printing and design. Tune in to stay at the forefront of industry advancements!Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosgNewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”Dad JokeAaron: Thanks to my friend Michelle Wilson for sending me a Dad Joke Calendar. You should not kiss anyone on January 1st as it is only the first date. Adobe Print, Generative AI and PhotoshopAaron: Mike we gave up years ago reading our guest's carefully curated bios and decided, it best to learn about you from YOU! Share a little bit about you, your journey with Adobe, and how you interact with the print and garment decorating industry.Aaron: I think the thing on everyone’s mind whether it be our marketing, our business operations, or our graphics is AI. Can you provide more insights into how AI technology has been historically used in design and print workflows and how it's evolving today?Aaron: Based on your insight there, I think many of us are worried about the use of AI with Graphics, the ethics of it, etc. How is Adobe approaching that part of AI?Aaron: You and I had a chance to catch up briefly earlier this week and one thing we discussed was how the customers for our products are changing. It used to be that our customer showed up with a terrible sketch on a napkin and wanted us to put that on a shirt with a few colors, to the customers today creating all sorts of amazing full-color graphics and images and they want to be part of the creation process. How is Adobe bridging that gap from a professional designer to an online content creator?Aaron: Another area I have seen and been able to be around is the templated type of on-demand products. There is a level of customization available, yet Adobe’s tools make it easy to maintain control of the final artwork guaranteeing a great-looking product. For example, a complex professionally designed piece is done in Illustrator and or Photoshop, and then it gets personalized onsite and an event. How does Adobe enhance that workflow without requiring extensive design skills?Aaron: How does Adobe's PDF technology enhance workflow efficiency for garment and product printers?Aaron: With the ability to edit PDFs with Adobe tools, can you explain how this feature works and its benefits?Aaron: If people are interested in learning more about the tools available to them from Adobe, and being a part of the Adobe community,

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Join hosts Terry Combs and Aaron Montgomery as they welcome special guest Dane Clement of DaneClement.com and Stahls to dive deep into the world of niche markets in the garment and product decorating industry. In this enlightening episode, we'll explore the fascinating intersection of creativity, AI art tools, and the booming print-on-demand model. Discover how innovative businesses are leveraging AI to develop unique niche market ideas and how you can apply these strategies to spark your creativity and uncover fresh opportunities within your specialty. Tune in for valuable insights and inspiration to fuel your journey in the world of decoration.Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosgNewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”https://youtu.be/UXtRIDsuk8cDad JokeTerry: Know what the three hardest things for people to say are?I’m sorryI love youWorcestershire sauceCreative Niche MarketsAaron: Welcome in Dane. Thanks for being with us. This episode is a little unique because unlike normal we are not interviewing you, but asking you to join the discussion about Niche Markets. Being with Stahls and also being on the cutting edge of AI and art / design allows a unique perspective. And this is an episode that we have not tackled in a while where Terry and I discuss Niche Markets. I can’t wait for your take. But first, for any new regulators out there, tell us a little about you and your journey through the industry. The Dane 101.Terry: Let’s start by explaining niche markets and why these markets are important.Aaron: Having Dane here, I want to dive right into a niche related to AI. I’d like to ask you Dane, how are you seeing people utilize AI artwork to create a niche for themselves?Aaron: Pet Lovers: Customized pet-themed apparel, accessories, and home decor for passionate pet owners.Terry: Local Sports Teams: Design and sell merchandise for local sports teams, schools, and fan clubs.AI Art ToolsAaron: Sustainability Enthusiasts: Eco-friendly and sustainable apparel and products for environmentally conscious consumers. And it might not be eco-friendly sayings, and even what some might consider greenwashing. But focusing their business on sustainability. And many times that goes hand in hand with ethically produced products. Many years ago we had Reagan from Fed By Threads on the show and he was what I would consider an early adopter of this model.Terry: Completely Unique Niche MarketsAaron: Art and Creativity: Art-inspired merchandise, custom art prints, and creative tools for artists and art lovers.Terry: Geek and Fandom: Target specific fandoms, such as sci-fi, fantasy, or gaming, with unique designs and merchandise.Aaron: Dane thanks for participating today. Can you share any news (secrets about things happening at Stahls? Also, share what is going on over at DaneClement.com and some of the future plans there.Extras if we have time:Crafters and DIY: Craft-related merchandise, tools, and supplies for the DIY and crafting community.Medical Professionals: Customized scrubs, lab coats,

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Join us for a special tradition as the 2 Regular Guys kick off 2024 with their annual "10 Things" list! It's that time of year when we share our hopes and aspirations for the world of garment and product decoration. From industry essentials to dream-worthy innovations, Aaron and Terry will dive into what they'd love to see in the coming year. But here's the exciting part – we want to hear YOUR thoughts too! Join us live and share your own wishes and predictions for the industry in 2024. Let's shape the future together! #Regulators #2024WishlistOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosgNewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”https://youtu.be/BgKsz79DPn0Dad JokeAaron: Did you know that I used to work for the Circus? I was a human cannon ball…Until they fired me.10 Things from 2023Terry: I’d like to see, I expect to see, trade shows seek their new level. So what does that mean? Trade shows won’t return exactly as before. For good or for bad (if you run a trade show), many typical exhibitors at all or most shows were very successful during COVID without the costs of trade shows. Many of these companies are weighing how much of this expense they’re willing to take on again. This is a conversation or debate taking place at manufacturers, dealers and distributors throughout the industry.Aaron: Mid Range Heat Press. Going from 16×20 to the next level is a massive cost jump. How can you make a mid range size more viable? A 30 x 40 or a 40 x 60 that can still be affordable on the average credit card?Terry: I miss ThreadX (by Printing United) but apparently not financially viable so likely gone for the time being. I’d like to see an online version of ThreadX that is not tied into a business or organization with a profit agenda. I would miss the personal interaction but the speakers were awesome, and the attendee mix as well. Option 2, tie a live event to the Expo in Atlanta either a day or two before or after. This is an idea we’ve kicked around on past shows.Aaron: More Balance. Now back to the high level woo woo stuff that you know and love from me. I get to work with a lot of business owners, and I see us all really siloing our lives. There is the business life about making money. There is the home life, the community. I’d like to see people integrate this more and that starts by really defining our purpose and why. Then operating from that space centrally.Terry: I’m looking forward to innovation and clarity in DTF printing. By innovation, I’m referring to things like single sheet powder application devices. There are some devices but to my knowledge none that will coat a 16×20 sheet yet. By clarity I mean things like, what’s the truth about the adhesive powder? And in general just a better understanding of proper methods and techniques.Aaron: Less Competition. OK, one more woo-woo thing. I know business is set up as a thing you have to win, more market share, and beat the other guy. But I think this drags us away from an abundance mentality that I have found to be crucial to success. We need partnerships, we need collaboration,

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Join us for an insightful episode as Terry and Aaron bring you their annual tradition of gearing up for success. As we approach the new year, it's time to break out your junior yellow legal pad because we're diving into the art of PLANNING for 2024. In this episode, we'll discuss valuable strategies to elevate your game in the coming year. Discover indispensable tips that will set you up for triumph as a product decorator in 2024. Don't miss this opportunity to kickstart your journey towards a prosperous and fulfilling year. It's GO Time on The 2 Regular Guys Podcast!Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosgNewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”https://youtu.be/7htffdCm77QDad JokeTerry: Did you know I was on an elevator with 8 department stores Santas yesterday?It got a little Claustrophobic in there.Last Year - Planning for 2023Terry: Do you know your brand?And if you do, is it the brand you want?Here’s what it’s not…Your brand is not your logoYour brand is not “Hey, look at me!”Your brand is not a mission statementSo what is your brand?Your brand is your promiseBrand is about relationshipsWhat can they expect from you?What separates you?Why do you do what you do?Your brand is who you are… who you want to be… who people perceive you to beAaron: Love that you brought up branding. Clarity on who you are and who you serve is so important.What customers did you enjoy working with?What customers need to go elsewhereWhen you try to be all things to everybody, you end up being nothing to no one.Erich: Review & Forecast FURTHER OUT than you think you shouldTerry: In 2023, become an expert at what you doEvery expert has a beginningWhat 1 task or technique would you like to be better at in 2023Lay out a plan for weekly efforts in that areaReading up on the subjectSet aside time to experimentAaron: SystemsBusiness needs to be a system. Things you can repeatAutomate – What are you doing over and over?Stop going it alone. https://osg.link/iworkerErich: Learn to ‘Prune’ & Understand ‘Fitness’Terry: Plan to become the “go to” decorator in your area… in your marketplaceDo good work and deliver on time!This is the true secret to successYou can compete with anyone large or small if you do good work…Make it easy to buy from youIt’s often not about priceMost customers are not professional buyersInnovate – try something newSpecialty inks, vinyl, thread, techniquesPlanning for 2024Terry: Stop and take a deep sigh of relief. You made it through the worst business interruption in decades. How can we use this experience in 2024 and beyond?What did you learn about you… about your business?Who helped you keep your business afloat? What can you do to show your appreciation, and build on that relationship?Diversify your technologyDiversify your customer baseAaron: Sustainability Initiatives: In 2024 the customer’s priorities are changing. Sustainability is no longer a buzz marketing term,

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Join us this Friday for an exciting episode of The 2 Regular Guys Podcast as we unveil the much-anticipated winners of the 11th Annual REGGIE Awards! These prestigious awards celebrate excellence in the garment and product decoration industry and are nominated and selected by the industry itself. Be the first to hear who will be taking home the coveted REGGIE Awards for 2023, as we announce every person and company receiving this esteemed recognition. We'll also extend the opportunity for the recipients to accept live on the show. Don't miss this momentous occasion where we honor the outstanding contributions and achievements in our vibrant industry. Tune in for a dose of inspiration and celebration on The 2 Regular Guys Podcast!Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosgDad Joke It’s online ordering season for meDid I tell you I ordered a chicken and an egg from Amazon?Yeah, I’ll let you knowYou know… which comes firstGarment Decorating Industry Awards2023REGGIES - 11th Annual Industry Awards, The REGGIES!Congratulations to all the winners, nominees and the industry!Note: There is a poll embedded within this post, please visit the site to participate in this post's poll. Note: There is a poll embedded within this post, please visit the site to participate in this post's poll. Note: There is a poll embedded within this post, please visit the site to participate in this post's poll. Note: There is a poll embedded within this post, please visit the site to participate in this post's poll. Note: There is a poll embedded within this post, please visit the site to participate in this post's poll. Note: There is a poll embedded within this post, please visit the site to participate in this post's poll. Note: There is a poll embedded within this post, please visit the site to participate in this post's poll. Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.https://www.youtube.com/embed/LZye2iH2nP0?si=IFcNkgsdVFmZ20EaOTHER EVENTSOSG Live! - Wednesday Mornings at 7 AM Central Time and then available to watch any time.Start Loving Your Business Today ❤️The FUNdamentals Of Business Success BookRadical Goal-Getters - Facilitated 6-Month Mastermind and Goal Achievement GroupComplete Screen Printing Business Course with Atlas Screen Supply in Chicago starting 2024.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, January 13-14, 2024.Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.Demystifying Next Level Digitizing Online Training from Erich CampbellUnderstanding Emblems  Learn from Erich Campbell about digitizing for patches. The Take-up with Erich Campbell – Fridays at 2:30 Mountain TimeTRADE SHOWSASI Orlando - January 3-4, 2024PPAI Expo Las Vegas, NV - January 15-18, 2024Impressions Expo Long Beach, CA - January 19-21, 2024International Personalization & Awards Expo Las Vegas, NV - February 6–9, 2024Decorated Apparel Expo Kansas City - February 23 - 24, 2024ASI Ft. Worth - March 5-6, 2023Graphics Pro Expo Irving, TX - March 7-9, 2024

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Join us for a dynamic discussion with industry expert Tom Riley as we delve into the pros and cons of purchasing printing equipment, whether it's brand new or preowned. We'll explore the advantages and disadvantages of both options, shedding light on crucial factors like reliability, technological advancements, and cost-effectiveness. Discover essential tips for buying used equipment, including inspection methods, maintenance record requests, and the importance of reputable sellers. Whether you're a seasoned industry pro or just starting your printing journey, this episode offers valuable insights that will help you make informed decisions when acquiring equipment for your business. Don't miss out on this informative conversation that will empower you in the printing equipment marketplace.Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosgNewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”https://youtu.be/cuITNi0vUh4Dad JokeI recently took a management position on Old McDonald’s FarmI’m the new C-I-E-I-OPrinting Equipment MarketplaceAaron: To kick things off, could you briefly introduce yourself and share your experience in the printing industry?BackgroundWhat got you into printing?Work historyHow was making the transition from employee to small business owner?Terry: Can you tell us what you see as the keys to business success?Relationships, relationships, relationships Being diligent and consistent in developing relationshipsTo build customer loyalty, you must consistently provide good customer service. People remember good customer service (and bad). People want to be treated well and work with people they trust. Aaron: Our goal today is to talk about equipment purchases. As we approach the end of the year, can you explain why this period is significant for businesses looking to purchase printing equipment?Terry: Your company, Press Room Solutions provides a number of services for your customers. To give our listeners an understanding tell us a little about that. Buy & Sell EquipmentElectrical & Mechanical SupportEquipment Installation, Relocation & RemovalPlant LiquidationProject Management & StrategyAaron: One of the services you offer is buying and selling equipment. What are some of the top reasons why businesses should consider purchasing preowned equipment?Reduced costShorter lead timesFaster ROITerry: Reliability is often a concern when buying used machinery. How can businesses ensure the reliability of pre owned equipment? What are the misconceptions out there?Used equipment is inferior in qualityUsed equipment is less reliableUsed equipment lacks technological advancementsBuying used equipment is riskyNew equipment is always more cost-effectiveAaron: We’re always looking to share tips on our show. Do you have some purchasing tips for us?Always inspect the equipment (virtual okay too)Request maintenance recordsBe certain all moving parts are in good shapeOnly purchase from reputable companies

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Join us this Friday as we delve into sustainability with Wayne Morgan, the mind behind PressXchange. While sustainability in garment production is an important topic, our conversation aims to take it a step further. We won't just scratch the surface on water consumption or recycled materials; instead, we'll ask thought-provoking questions like, 'What's the future for these fantastic machines at the end of their life cycle?' Expect an engaging discussion that delves deep into sustainability and a chance to get to know Wayne on a personal level. Tune in to broaden your perspective on green practices and their impact on our industry.Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosgNewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”https://youtu.be/5UKbB2lFgQQDad JokeMore holiday fun!What kind of music did the Pilgrims like?Plymouth Rock!SustainabilityAaron: Wayne, welcome to the show. We don’t read bios anymore. We’d rather have you tell us a little about yourself and how you got started in the industry.Terry: Since we met at the Printing United Media Dinner (where you were self-proclaimed the best wine deliverer of all time), share your thoughts on the expo in Atlanta.Aaron: The title of today’s show is Sustainability Beyond the T-Shirt. Most of us hear about how much water was saved making a t-shirt, or how many ground-up water bottles are in it, but you want to take it beyond the t-shirt. What do you mean by that?Terry: When we talked about this show you said “sustainability and how in the workflow it might power sales” And you mentioned you might be turning the tables and asking the #Regulators questions. What questions do you have for them?Aaron: We all know that the equipment we use to create the product we create has a life cycle. Whether it’s because it is time to upgrade our capacity or just move forward. I think in our part of the industry some of these machines just go sit in storage or are put into the trash. What are the alternatives?Terry: We know that you work with equipment distributors, like the company I work for Equipment Zone which is a distributor of Epson products. How can we make a commitment to sustainability by working with you?Aaron: Looking ahead, what trends or developments do you foresee in sustainability within the printing industry?Terry: When can our listeners learn more about what you are doing at PressXchange? Who should interested distributors reach out to?https://www.youtube.com/embed/LAHqLIpxuo4?si=-vZNh6nZsOe4ezfuThe Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember,

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Join us for an exciting episode as we reveal the exceptional nominees for the 11th Annual REGGIE Awards on the 2 Regular Guys Podcast. These prestigious awards celebrate the outstanding individuals and companies in the garment and product decorating industry, and what sets them apart is that they're nominated and chosen by the industry itself. Don't miss this special announcement as we shine a spotlight on those who've made a significant impact in 2023. Tune in to discover this year's deserving contenders and share in the celebration of excellence!Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosgNewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”https://youtu.be/EXarWaRQuUIDad JokeMore holiday fun!Which side of the turkey has more feathers?The outsideREGGIE NominationsNotes: Only 10 nominations were tossed due to a lack of following instructions. The sheeple were out again this year putting people's names into the best new product category and trade show category. While we appreciate the show of support for that person, we would hope they might have a wider appreciation for the industry and take a little more time to engage.2023 Fresh Impact Product Award - This category shines a light on products that have made a notable difference in our industry during 2023. To qualify, products should have hit the market within the last three years and not have been on the voting list in previous years. This award aims to acknowledge the fresh and influential contributions these new products bring to our field, showcasing innovation and progress.FlatRack Thread RacksLoneStar AdhesiveM&R Quattro DTF PrinterSiser Easycolor DTVSawgrass PrintmatePinch perfect tumbler toolRomeo & Juliet Siser Cutters3d puff pro toolEpson F2270 DTG Printer2023 Customer Care Spotlight Award - This category is all about recognizing a company, and if applicable, a specific individual within that company, who has shown exceptional customer service in our industry. It's about spotlighting those who go the extra mile to ensure customers are satisfied. Please list the company and, if there's a standout person, mention them too. This award highlights the importance of a customer-focused approach and celebrates the companies and individuals who embody this principle in their daily operations.Marvin Peardon, Driven By Graphics Supply Co.Melissa MillerReal City DesignRoy Huseman - Equipment ZoneAlantra Sawgrass tech supportDebbie Does DesignFrank Good - S&S ActivewearHagen Francis - with Stitch It InternationalLynnie PinnieMarie McConnico with rts sublimation blanksRene From TexmacRichard Bloedow - SewingMachine.comSiser North America Customer supportMichael Kaminsky - Sublimation 101Pilar Harrison - The Rhinestone World (NOTE: Crystal Baugh from TRW also got a vote)Vik Patel - Craft ExpressAmanda Jordan - True Digital ArtistryEvan Gordon - SawgrassTodd Downing - Fat Dad Custom Designs*Had 3 people ties, so going with 6 people in the voting.2023 Industry Education Excellence Award - This category is to recognize the best teacher or online education source that helps people learn in our ind...

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Join us for a captivating journey through the decades of the decoration and printing industry as we welcome the legendary Scott Fresener to the 2 Regular Guys Podcast. Scott, an industry icon, takes us back to the era of his groundbreaking book, "How to Print T-Shirts for Fun and Profit," and the revolutionary separation software, FastFilms. We'll delve into the history of the US Screen Printing Institute's influential screen printing classes and explore the invention of one of the industry's first DTG printers, the T-Jet. Get ready to step into the past, embrace the present, and glimpse into the future with the one and only Scott Fresener. Aaron’s first employer in the industry was Scott Fresener back in 2000 and Terry joined the team a few years later. Get your junior yellow legal pads ready for some industry insights, memorable stories, and a celebration of an iconic career.Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosgNewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”https://youtu.be/PuoGZ42ZUgQDad JokeTerry: It’s Thanksgiving month so let’s get those seasonal Dad Jokes going.What's the best song to play while cooking a turkey?It’s all about that baste… ‘bout that baste…Scott FresenerAaron: Welcome to the show Scott. Instead of a bio, we want to start with the time machine. Tell our listeners about the early days… making your own transfers… How to Print T-Shirts for Fun and Profit book… Tell us how it all began.Terry: Let’s talk about your brainchild, FastFilms separation software. First, for our younger listeners, what is it? And second, how did that software come to be?Aaron: By the time I got to US Screen your hands-on screen printing classes were well underway. Let’s talk about the evolution of that concept, and how you saw that need in the industry.Terry: After the break let’s talk about the beginnings of DTG and white ink, and of course what you’re doing these days.Aaron: You reinvented US Screen while Terry and I worked there. What made you believe Direct-to-Garment printing would be so revolutionary? Talk to us about the T-Jet.Terry: White ink took DTG printing from a novelty on white shirts to a viable decorating option. Let’s talk about white ink for DTG.Aaron: You’ve been responsible for some earth-shattering developments in our industry from separation software to DTG printing. Tell us your prediction for what’s next.Terry: I’m pretty sure US Screen was one of the few businesses with a soundproof band room. Talk to us about what you’re doing in your spare time now.Reach out to Scott at scott@tbiznetwork.com. His online courses can be found at T-ShirtPrintingMasterClasses.com. And my main website T-BizNetwork.com.https://www.youtube.com/embed/j9CHMwTHSek?si=p3uD-9WvhDrSarjgThe Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom,

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This week we discuss the latest developments in the Inclusion Initiative and gain valuable industry insights. We're thrilled to welcome back Jed Seifert, an advocate for community empowerment and business success. Discover how to tap into a pool of limitless employees right in your own community while exploring Jed's recipe for thriving in the industry. Get the inside scoop on our initiative's progress, and what's on the horizon, and glean insights on effective employee management as your business grows. Whether you're passionate about inclusion or eager to elevate your industry knowledge, this episode promises valuable takeaways to enrich your journey in the world of decoration and printing. Tune in and stay informed with the 2 Regular Guys!Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosgNewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”https://youtu.be/DsYzxtDISLADad JokeTerry: There’s only one thing that scares me on Halloween.Aaron: Which is? (witches)Terry: Exactly!Inclusion Initiative UpdateAaron: Welcome! Jed, you joined us back in November of 2022 to share about the inclusion initiative you would like to see take hold in the industry and beyond. So most of the Regulators would have met you back then, but for any new listeners can you tell us a little about you and your passion? Terry: Again we talked about this last year, but can you give us an overview of the unique approach to hiring and managing employees you have at Stakes? How is that process going at this point?Aaron: Can you provide an update on the progress of the Inclusion Initiative since we last spoke? Have there been any notable developments or success stories?Terry: How can our listeners follow your lead and duplicate your hiring successes? Aaron: As an industry how can we do more? Were their hopes or expectations when you started sharing these ideas publicly that just haven’t come to fruition?Terry: You’ve built a large and successful decorating business. What have you learned along the way that would help our listeners grow their businesses?Aaron: You've been actively involved in the industry, attending events like Printing United and Impressions in Ft. Worth. Can you share any trends or innovations you've seen?Terry: How can businesses successfully balance growth with maintaining their core values and commitment to the community, as you've done with the Inclusion Initiative?Aaron: What’s next for Stakes?Terry: To wrap up, could you offer our listeners one piece of advice based on your journey in the industry and your experiences with the Inclusion Initiative?https://www.youtube.com/embed/AMoibE7lfsQ?si=ntcvCHp4jz7JPEHYThe Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting star...

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Join us for a special live episode of the 2 Regular Guys Podcast, coming to you from Printing United Expo 2023 in Atlanta, Georgia. As we approach the year's end, we're bringing you exclusive insights, news, and highlights from the show floor. Listen in as our guests reflect on the pivotal moments and industry trends that defined 2023 while peering into the crystal ball to share their expectations and forecasts for the exciting year ahead in 2024. Whether you're a seasoned industry pro or just curious about the future of printing and decoration, this episode is your ticket to stay in the know. Tune in for a journey through the world of printing and decoration at Printing United Expo 2023!Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosgNewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”Dad JokeDid you hear about the man who walked into a library and asked where he could find books on paranoia?The librarian looks over the man's shoulder, leans in, and whispers, "They are right behind you."Printing United Expo LIVE!Join us for a special live episode of the 2 Regular Guys Podcast, coming to you from Printing United Expo 2023 in Atlanta, Georgia. As we approach the year's end, we're bringing you exclusive insights, news, and highlights from the show floor. Listen in as our guests reflect on the pivotal moments and industry trends that defined 2023 while peering into the crystal ball to share their expectations and forecasts for the exciting year ahead in 2024. Whether you're a seasoned industry pro or just curious about the future of printing and decoration, this episode is your ticket to stay in the know. Tune in for a journey through the world of printing and decoration at Printing United Expo 2023!Questions for GuestsLooking back at 2023, what is a pivotal moment or development in the industry or in your company that stood out to you?As we turn the corner into 2024, what is something you're excited or curious about in terms of industry trends or innovations?The REGGIEs Awards AnnouncementAaron: REGGIE Awards Categories - To start the next decade of REGGIE awards in our 11th year we thought now was a great time to freshen up the names of the awards and then refine and make them more concise the awards. So we have reduced the number of categories but freshened them up with a new coat of paint so to speak. 2023 Fresh Impact Product Award - This category shines a light on products that have made a notable difference in our industry during 2023. To qualify, products should have hit the market within the last three years and not have been on the voting list in previous years. This award aims to acknowledge the fresh and influential contributions these new products bring to our field, showcasing innovation and progress. 2023 Customer Care Spotlight Award - This category is all about recognizing a company, and if applicable, a specific individual within that company, who have shown exceptional customer service in our industry. It's about spotlighting those who go the extra mile to ensure customers are satisfied. Please list the company and,

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Join the 2 Regular Guys Podcast for an inspiring episode as we welcome Rodeo Bo - Robert "Bo" Betzler. With a unique blend of skills in graphic artistry, video production, music, and photography, Bo has found his niche in the world of garment and substrate decoration, all while maintaining his punk rock spirit. Discover Bo's journey of breaking free from traditional corporate constraints and embracing creativity in the decoration industry. Gain valuable insights on how to infuse passion, individuality, and authenticity into your work. Whether you're a rebel at heart or looking to inject some punk rock energy into your business endeavors, this episode promises to be a source of inspiration and a reminder to have fun and be yourself.Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosgNewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”https://youtu.be/MASS3Q5mFBgDad JokeWhy is a calendar always so scared?Because it knows its days are numbered.Thriving as a Punk RockerAaron: Welcome Bo. Thanks for joining us. No buttons to hit or coordination you need to do today as you are normally the one bringing in guests. But start us off with where the nickname Bo came from and even better, how you got the moniker Rodeo Bo?Terry: You have an interesting take on the “value of nostalgia”. Tell us about that and how it impacts your work.Aaron: Bo, tell us about your dad’s record collection, and what the Regulators should be listening to.Aaron: Have you been inspired to embrace your punk rock spirit or is that just a core value? What challenges have come up from embracing that punk rock persona?Terry: Can you share some memorable experiences where your punk rock approach helped your work?Aaron: What advice would you give to #Regulators looking to express their uniqueness in a professional environment?Terry: How can listeners infuse more fun and authenticity into their daily work routines, regardless of their industry?Aaron: What are some of the potential pitfalls you have seen or encountered with marrying up the desire for uniqueness and individually with the demand of a professional environment? Fortunately, our industry is not too stuffy, it's a t-shirt after all, but I have also seen people shoot themselves in the foot in the name of uniqueness when they probably should have leaned more towards professionalism.Terry: Are there specific strategies or mindsets you've adopted to maintain your individuality while working within a corporate structure?Aaron: Bo, this has been a great conversation. And we didn’t even hardly talk about sublimation. I know listeners can find you regularly online in your role with Conde. How can our listeners reach out to you and find you?Aaron: With it being Friday the 13th, are you superstitious? Or have any weird design printing rituals?Terry: We always love to look ahead, especially with 2023 winding down. What's your vision for the future of creativity in the decoration industry?https://www.youtube.com/embed/skZESg3VAdc?si=VsA3TOPWSAmk6x6dThe Secret SauceWe serve up bite-sized tips for our #regulators to ins...

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Join us for an exciting episode as we unveil the categories for the annual REGGIEs Awards, celebrating excellence in the garment decorating industry. Discover how you can participate and recognize outstanding achievements. Additionally, we'll dive into the Printing United Expo, sharing key details that matter to our audience. Learn about highlighted educational sessions, exciting events on the expo floor, and the role of the Alliance in meeting the industry's growing needs. We'll also introduce Brandy Jamison-Neth and her role with the Apparelist, a valuable outlet serving the industry. Whether you're a seasoned professional or new to the industry, this episode provides valuable insights and opportunities you won't want to miss!Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosgNewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”https://youtu.be/kUxMsWzytiwDad JokeI've started investing in stocks. Beef, Chicken, and VegetableOne day I hope to be a bouillonaire.Printing United Expo PreviewAaron: Welcome to the show Josh and Brandy. For any new listeners, could you each tell us a little about yourself, and how you found yourself in the industry?Terry: Brandy, you have a new position with Apparelist. Tell us about that.Reach out to me at bjneth@napco.com or LinkedIn https://www.linkedin.com/in/brandy-jamison-neth-78674563/ and stop by our site https://www.apparelist.com/ Aaron: The Printing United Expo in Atlanta is around the corner. Talk to us about the education opportunities there.Terry: Tell our listeners what to expect in the Apparel Zone.Aaron: Josh, tell us about the Future State Theatre.Terry: Anything about the show that we’ve missed?Aaron: How can our listeners get more information? https://decorators.ink/expoThe REGGIEs Awards AnnouncementAaron: REGGIE Awards Categories - To start the next decade of REGGIE awards in our 11th year we thought now was a great time to freshen up the names of the awards and then refine and make them more concise the awards. So we have reduced the number of categories but freshened them up with a new coat of paint so to speak. Terry: Last year - Best New ProductThis category is for products that have impacted our industry in 2022. These products must have been released in the last 3 years and have not made the voting before.Sublimation Paints by ArtesprixThis year - same category just better description: 2023 Fresh Impact Product Award - This category shines a light on products that have made a notable difference in our industry during 2023. To qualify, products should have hit the market within the last three years and not have been on the voting list in previous years. This award aims to acknowledge the fresh and influential contributions these new products bring to our field, showcasing innovation and progress. Aaron: Last Year - Best Customer ServiceBest Customer Service (List the Company and Person) - Share a specific company and if there is a person who stands out there, share that too. This company and team members are customer service-oriented.

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Join us for a deep dive into 'The State of the Apparel Decorating Industry' as we welcome Cassie Green from the Apparelist. In this insightful episode, we explore the latest developments, business strategies, and technology insights driving the decoration industry. Discover how industry media and events play a crucial role in supporting these initiatives. Additionally, we're joined by an Apparelist Advisory Board member, Carlo Oviedo from Culture Studio, who sheds light on the board's function. He will also share his unique insights as a decorator with his pulse on the state of the industry. Tune in for valuable industry insights and actionable takeaways.Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosgNewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”https://youtu.be/EGPbOr8HmP4Dad JokeTerry: Did you know my girlfriend asked me to do her hair like a Rastafarian?Yeah, I'm dreading itThe State of the IndustryAaron: Cassie, as Editor-in-Chief of the Apparelist, you have your finger on the pulse of the apparel decorating industry. Could you highlight some key developments or trends that are currently shaping the industry's landscape?Terry: What emerging technologies or markets are you seeing through the coverage at Apparelist?Aaron: What do you think is the importance of industry media and events? Could you share some insights into how regulators can maximize their businesses with these resources to stay informed and competitive?Terry: Cassie, you've had the opportunity to observe various strategies employed by successful businesses in the decoration industry through your role and travel with the Apparelist. Can you share some insights or success stories? How can listeners implement some of these strategies? Aaron: Let’s welcome in an Apparelist Advisory Board member, Carlo Oviedo from Culture Studio. Carlo, share a little about yourself and your business with our listeners.Terry: A question for both of you. What is the Apparelist Advisory Board and what is its function in our industry? Carlo, let’s start with you.Cassie, How can our listeners get involved?Aaron: Carlo, as a member of the Apparelist Advisory Board, what motivated you to get involved, and how has your experience been so far in shaping industry content and direction? Terry: Carlo, From your vantage point, how can decorators leverage technology and emerging trends to enhance their businesses and stay ahead in the highly competitive world of apparel decoration?Aaron: The Expo is right around the corner in Atlanta, GA. The 2 Regular Guys are going to be there. Carlo is going to be there and Cassie is going to be there. Cassie, can you share some of the things that regulators don’t want to miss besides hanging out with this awesome crew?https://decorators.ink/expohttps://www.youtube.com/embed/8GEcXDFSudI?si=iK9tvtXFGercCdpFThe Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience,

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Join Aaron and Terry for an exciting episode where they explore the vital process of establishing standards, defining training techniques, and refining operational procedures and materials. Whether you're honing your team's skills, integrating fresh talent, or charting an ambitious future for your shop, the host will give you the keys to achieving success. Unearth the common challenges that might be limiting your progress, and gain insight into techniques that have worked for the hosts with their combined 67 years of experience. Brace yourself for a lively, host-led discussion that will empower you to elevate your standards and cultivate a thriving business. Tune in to the 2 Regular Guys Podcast and set your course for excellence!Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosgNewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”Dad JokeErich: Where do bad rainbows go?To prism. It's a light sentence. Gives them time to reflect.Training and SOPsAaron: I’m excited to dive in with you Terry on this topic. You are my go-to for learning about establishing standards, keeping you and your employees up to speed and creating processes. And you do it all with a junior yellow legal pad! It's also an area that I love to talk about as I work with new businesses because many of them come from the hobby mindset and efficiency is crucial and also one of my strengths. Hopefully, we can take our 67 years of combined experience and give the #regulators some gems today. Where should we start?Why is training important?New skills or techniques for new employees or current onesWe’re all on the same page in how we do thingsWhat if it’s just me?Set aside time for your own training and education.By creating training for future potential employees, you get better (My volleyball Story - Aaron)How about processes and SOPs - Why are those important?What have we encountered as the typical “excuses” for skipping training and processes?What happens if I train my employees and they leave v what happens if you don’t and they stay?I like to be flexible - Overwhelmed?The role of consistency in both of these areasTerry’s 52/15 - Buy them lunchIt's a cycle to improve processes. Document challenges and then improve the most painful after busy seasons.https://www.youtube.com/embed/2hX12tRMbuc?si=p5G87G0FslOxJq59The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.https://youtu.be/gCv0213mDAcOTHER EVENTSStart Loving Your Business Today ❤️The FUNdamentals Of Busines...

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Join us for a special live episode of the 2 Regular Guys Podcast, coming to you from the heart of the Impressions Expo in Ft. Worth, Texas. Terry, Aaron, and producer Erich Campbell will share their personal stories of how they first entered the decoration industry and what has kept them engaged over the years. But that's not all—be prepared for exciting conversations with attendees and exhibitors from the show floor as they reveal their own journeys and the reasons they've chosen to stay in this vibrant and dynamic industry. This episode promises a unique blend of personal anecdotes and valuable insights from the people who make the decoration and printing world so remarkable. Don't miss this live experience from Ft. Worth!Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosgNewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”https://youtu.be/r1CjLdMU1hcDad Joke(From Rina Cooper) How did the bagel escape from jail? It picked the lox.Journey into DecorationBefore we dive in, thanks to everyone checking out the 2 Regular Guys Podcast. We need your voices! We would love to have the Regulators participate in our show intros. Go to decorators.ink/intro and read a few sentences to be a part of every show! We’ve got a few. Don’t be left out!We are always looking for new guests. If you or anyone you know would like to join us, go to calendly.com/2regularguys/ to book a future episode or email us at info@2regularguys.com with your show ideas.If you’re listening to the Podcast version of our show, we’d appreciate you sharing the 2 Regular Guys podcast with your industry friends so they can become #Regulators too. We would appreciate you giving us a review on Apple Podcasts, Spotify, iHeartRadio, Amazon Podcasts, YouTube Podcasts or wherever you do your podcast listening. If you are watching us live right now, please join in with comments and questions.Thanks for tuning in! The questions we asked at the show were how and why did you get into the industry. And most importantly why did you stay?https://www.youtube.com/embed/kCcKdq_Bh3Y?si=WfCWCzOgVDcixFfTThe Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.https://youtu.be/RK5i-dvuC_MOTHER EVENTSStart Loving Your Business Today ❤️The FUNdamentals of Business Success BookRadical Goal-Getters - Facilitated 6-Month Mastermind and Goal Achievement GroupComplete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 26-27, 2023.Complete Screen Printing Business Course with Workhorse Products...

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Join us for a knowledge-packed episode of the 2 Regular Guys Podcast, featuring industry veteran Charlie Taublieb. With 47 years of experience in the business, Charlie is a treasure trove of insights and expertise. Aaron and Terry will discuss Charlie's rich journey in the industry, exploring key moments and experiences that have shaped his perspective. From his extensive summer road trips connecting with industry professionals to his upcoming seminars, Charlie offers a unique perspective on industry trends and tips. Discover valuable takeaways that apply to both newcomers and seasoned professionals in the world of decoration and printing. Charlie's golden nuggets of advice and observations will inspire, inform, and elevate your understanding of the industry. Whether you're looking for trends to watch, tips for success, or simply seeking to expand your industry knowledge, this episode with Charlie Taublieb is a must-listen.Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosgNewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”https://youtu.be/Fd6Hu2NdWBoDad JokeDid you know I picked up a hitchhiker last night?The hitchhiker laughed and said, "How do you know I'm not a serial killer?"I said, "The odds of two serial killers being in the same car are astronomical."Industry InsightsAaron: Charlie, for that one person who might be listening who doesn’t know you, tell us a little about yourself and your path into the industry.Terry: When and where did you speak at your first trade show, and how did that experience shape your approach to sharing industry insights?Aaron: So, you’ll be speaking next week at the Ft Worth Impressions Expo like the rest of the 2 Regular Guys Crew here. Tell us about your seminars there.Terry: Beyond the Ft. Worth Impressions Expo, you've been a frequent speaker at various industry events. Can you share some memorable moments or key takeaways from those experiences?Aaron: You have a new book out. Can you provide a sneak peek into some of the industry insights and practical knowledge that readers can expect to find in it?Terry: Your annual summer road trips are legendary. Could you share a few highlights from your 2023 journey? Any fascinating people or stories?Aaron: With 47 years of experience, you've seen the industry evolve. What trends or shifts have you observed recently that could impact both newcomers and established professionals?Terry: Where can our listeners find you, buy the book, and learn more about your consulting services?Aaron: We like to end an interview with one golden nugget. If you could distill your extensive industry experience into one piece of advice for someone new to the industry, what would it be?https://www.youtube.com/embed/NeeAdfHaPXI?si=kjDbB9epnEZ4-OAiThe Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom,

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Outsourcing in the decoration industry. Discover the why and when of outsourcing and the benefits it offers, from introducing new decoration methods to focusing on core competencies and navigating production peaks. In this week’s show, we will also explore the challenges of outsourcing and guide you through the considerations necessary to make informed decisions about outsourcing. How can you find the right vendor and engage in essential conversations to ensure a successful partnership? Whether you’re contemplating outsourcing to expand your services or optimize your production process, this episode offers invaluable insights and strategies to maximize your success. Join Aaron, Terry, and Erich as they share their expertise and experiences in the dynamic world of outsourcing within the decoration industry.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad JokeTerry: From the “One Time in a Bar” series

A priest, a minister and a rabbit walk into a bar
The rabbit says, “I think I might be a typo.”

Exploring OutsourcingAaron: Which of our live listeners are outsourcing right now? Let us know in the comments.

Terry: Why choose to outsource?
To add a new decoration method
To “get your feet wet” with a new technology
To focus on what you do best
To help you through peaks in production
Space to grow (Self Sabotage due to fear of failure)

Erich: What are some of the challenges?
Loss of control of quality and timeliness
Reduced margins
Responsibility versus ownership

Aaron: How do I find the right outsourcing vendor?
Talk to industry friends
Ask for references
Invest in a test

Terry: What conversation should I have with a new vendor?
Are you set up to do contract decorating?
Do you offer this service seasonally only?
Do your “full price” orders take priority over your contract work?
What is your spoilage policy?

https://www.youtube.com/embed/deSLDZ28RRc?si=djnihGI93n0vtH1_The Secret SauceWe serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/jzhQMYs8_OoOTHER EVENTS Start Loving Your Business Today ❤️
The FUNdamentals Of Business Success Book * Radical Goal-Getters – Facilitated 6-Month Mastermind and Goal Achievement Group * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 26-27, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, September 23-24, 2023. * Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Demystifying Next Level Digitizing Online Training from Erich Campbell * Understanding Emblems Learn from Erich Campbell about digitizing for patches. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. TRADE SHOWS Graphics Pro Expo Baltimore, MD – September 13-14, 2023 – CANCELLED * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 + ABC’s – Design, Print, Market Workshop (At Impressions Expo Ft. Worth) Fort Worth, TX – September 13, 2023 * 5 Keys of Marketing Online – September 18-22, 2023 * ASI Show ConneX Nashville, TN – October 9-12, 2023 * Printing United Atlanta, GA – October 18-20, 2023 * ASI Orlando – January 3-4, 2024 * Impressions Expo Long Beach, CA – January 19-21, 2024 * International Personalization & Awards Expo Las Vegas, NV – February 6–9, 2024 * ASI Ft. Worth – March 5-6, 2023 * Graphics Pro Expo Irving, TX – March 7-9, 2024 * Impressions Expo Atlantic City, NJ – March 21 – 23, 2024 * Graphics Pro Expo Long Beach, CA – June 13-15, 2024
All dates and events subject to change

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Abby Clarke from Transfer Express joins the 2 Regular Guys. Abby brings valuable insights gained from her experience and her passion for customer engagement. Tune in to gain fresh perspectives and industry insights that can enhance your approach to sales within the world of apparel decoration.We'll explore the facets of the industry that have captured Abby's fascination and how she integrates customer feedback into her approach to sales and customer engagement. Discover effective strategies she has mastered for building strong client relationships and driving sales in the ever-evolving landscape of apparel decoration.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/H8BqyXl4jC0

Dad Joke

Did you know that a frog can jump higher than the Eiffel Tower?

Yup. The Eiffel Tower can't jump.

Sales in Apparel Decorating

Aaron: Welcome. Share a bit about your journey into the apparel decorating industry and how you developed your passion for sales?

Terry: What aspects of the industry have you found most fascinating during your experience?

Aaron: You've mentioned your listening ear for customer insights. How do you incorporate these insights into your approach to sales and customer engagement?

Terry: Sales in the apparel decorating industry can be dynamic. Could you provide some strategies you've found effective in building meaningful client relationships?

Aaron: How does customer education play a role in the success of apparel decoration sales?

Terry: Let’s talk trends. What trends or shifts do you see in the future of sales and apparel decorating?

Aaron: What advice would you give to newcomers who are looking to succeed in the world of apparel decoration?

Terry: Where can the #Regulators connect with you?

https://instagram.com/theabbyclarkehttps://www.linkedin.com/in/abby-clarke-596722237

Aaron: With a growing presence in the industry, what is your goal in contributing?

https://www.youtube.com/embed/deSLDZ28RRc?si=djnihGI93n0vtH1_

The Secret Sauce

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

https://youtu.be/lsWUFgJ2ELE

OTHER EVENTS

Start Loving Your Business Today ❤️The FUNdamentals Of Business Success Book

Radical Goal-Getters - Facilitated 6-Month Mastermind and Goal Achievement Group

Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 26-27, 2023.

Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, September 23-24, 2023.

View Details

We welcome back Theresa Hegel, Editor for Counselor/ASI Media. Theresa will provide valuable insights into the industry landscape through a discussion of the ASI/Counselor State of the Industry report. Gain a comprehensive understanding of the current trends shaping the decorated apparel and promotional products industry and explore its journey from the challenges of the past to the opportunities of the present. Discover the fascinating details behind the industry's recent experiences, rebound, and recovery, and get ready to navigate the future with informed strategies. We are excited to welcome be back taking a deep dive into the State of the Industry report's statistics and strategies that can empower and enhance your business decisions.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad Joke

One time in a bar the bartender yelled, “Does anyone know CPR?” 

I said, “I know the whole alphabet” 

Everyone laughed… except this one guy

State of the Industry

Erich: Theresa, you’ve been on the show several times but for our new listeners, tell us a little about yourself and how you found your way into the industry.

Terry: Tell us about the 2023 State of the Industry Survey and how it’s compiled. We have many listeners who are in the promotional/branded marketplace, plus I’m sure this information is translatable to straight garment decorators as well.

Erich: Lots of information here, and we (for the most part) only have a 1 hour show. Let’s pick out some of the categories that you can share with our listeners. How about starting with the health of the industry after the pandemic we shall not speak of?

Industry is back: promo sales in 2022 matched 2019 numbers: $25.8 billion

Terry: A category that caught my eye, because I talk to new decorators all the time, is Order Values and Pricing. What have you learned on that subject?

Order Values/Pricing: Average gross profit margins for distributors reached 36% in 2022, second year in a row that they increased (highest increase since 2019) – but many suppliers have had to hike prices (due to higher labor rates, increased cost of raw materials, etc.) so that could cut into margins for distributors.

Erich: Let’s talk trends. What does the survey tell us people are buying?

T-shirts are still number 1; drinkware is hot; PPE sales way down; and flags and banners are up (thanks to return of events and trade shows)

Terry: So we’ve discussed what people are buying, but who are the buyers?

Top markets: Education is the #1 market for promo for the eight time in nine years (in 2020 healthcare took the top spot for obvious reasons).

Erich: We all remember pictures of cargo ships lined up and waiting to unload not so long ago. Share what you found about the Supply Chain.

Supply chain issues related to the pandemic are largely over – but it’s worth having failsafe and backups in case new inventory shortages or snags happen down the line.

Terry: Probably the most common term you hear today, that most of us rarely heard just a few years ago. Let’s talk Sustainability.

View Details

Join Terry Combs and Aaron Montgomery in exploring the concept of participation within the industry. They share personal anecdotes, insights, and lessons learned from their own experiences, emphasizing the importance of sharing knowledge, building relationships, and growing together. From the early days of secretive practices to the present era of open collaboration, they explore how participation has evolved and why it's more crucial than ever. They also discuss the human instincts of competition, the unique strengths that make each business special, and the rewarding feeling of helping others succeed. Tune in for a rich conversation filled with humor, wisdom, and a genuine passion for the industry.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad Joke

Do you know the difference between a literalist and a kleptomaniac?

A literalist takes things literally.A kleptomaniac takes things… literally.

Industry Participation

In this engaging episode of the Two Regular Guys Podcast, hosts Terry Combs and Aaron Montgomery explore the multifaceted concept of participation within the industry. They embark on a journey that takes listeners from the early days of the industry, marked by secretive practices, to the present era of open collaboration and sharing.

Personal Beginnings

Terry and Aaron kick off the episode by reflecting on their personal beginnings in the industry. Terry shares his nervous experience of conducting his first seminar back in 1991, facing a crowd of 150 people. He recalls how introducing himself as a "regular guy" resonated with the audience, setting the stage for a more relaxed and engaging interaction.

Evolution of Participation

The hosts discuss the evolution of participation in the industry. They note how the industry has come a long way from a time when information was closely guarded. With the advent of the internet and more trade shows, doors have opened for sharing knowledge and experiences. Terry emphasizes that everyone has unique insights and experiences that can benefit others, even if they think their knowledge is common.

The Importance of Sharing

The episode emphasizes the importance of sharing knowledge without expecting anything in return. Aaron shares a profound lesson from a mentor: "You just can't out give the universe." This philosophy underscores the belief that giving leads to receiving in unexpected ways. The hosts also highlight how participation has led to opportunities, relationships, and learning experiences for them.

Human Instincts and Competition

Terry and Aaron delve into the human instincts of competition, acknowledging that these instincts can sometimes hinder collaboration. They argue that in today's world, there's no need for cutthroat competition. What makes a business unique is the individuals and their specific strengths, not hoarding secrets.

Stories and Experiences

Throughout the episode, Terry and Aaron share personal stories and experiences that bring their insights to life. Whether it's Terry's anecdotes from his screen printing classes or Aaron's reflec...

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Business Differentiation with Jeremy Picker. Join us in this episode of the 2 Regular Guys Podcast, where we welcome Jeremy Picker of Amb3r Creative. With a unique ability to tap into the creative potential of both "creatives" and non-creatives, Jeremy will share insights on building your creative muscle and leveraging creativity and empathy to set your business apart. Discover how to go beyond the standard client projects, energize your customer interactions, and use merchandising to strengthen your brand. Gain easy tips to improve creativity, implement innovative thinking across various aspects of your company, and learn how even non-creative individuals can contribute to helping customers in meaningful ways. Get ready to unlock your creative potential and take your business to new heights.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/x6ToGxhwC3w

Dad Joke

Someone has glued my pack of cards together

I don't know how to deal with it.

Creative Muscle

Aaron: Welcome. We have been fortunate to have you join us in the past and it is always an amazing conversation with lots of wonderful insight for all of the decorators community. For the benefit of our new listeners, tell us a little about you, and what brought you to the industry. Give us a quick Jeremy 101 lesson.

Erich: With the fast-paced nature of what many of the Regulators have to do to keep up with the demand of their clients, how do we find the time and space to delve deeper into client projects, beyond what they initially present to us?

Erich: We know through watching what you do in the industry that creativity can extend beyond the product itself. How do you suggest implementing creativity in other parts of a company to create a cohesive and innovative brand experience?

Aaron: The idea we are exploring today is building our creative muscle. Could you share some practical and easy ways for Regulators to enhance their creativity in their day-to-day processes?

Erich: Where can people go to find out more about Amb3r and connect with you?

https://www.youtube.com/embed/O-HnzXuG3Os

The Secret Sauce

https://youtu.be/mJMxd41Welw

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

OTHER EVENTS

Start Loving Your Business Today ❤️The FUNdamentals Of Business Success Book

Radical Goal-Getters - Facilitated 6-Month Mastermind and Goal Achievement Group

Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 26-27, 2023.

View Details

In this week's episode, we welcome the talented Joe Kramar, a long-time digitizer, designer, and master of premium merchandise. Join us as Joe shares invaluable insights on how embroiderers can take their craft beyond the basics and achieve superior, impactful stitching. With an impressive 29 years of experience in every venue from retail to commercial embroidery and beyond, Joe is the perfect guide to help elevate your embroidery toolbox. Discover easy methods that embroidery shops can implement to enhance their embroidery level, and gain confidence to explore new techniques and designs. Get ready to take your embroidery craftsmanship to the next level.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/S-ugPYIoFpo

Dad Joke

Why did the vegan cross the road?

To tell yet another person they’re a vegan.

Embroidery Toolbox

Erich: Tell our listeners a little about yourself and how you found yourself in our industry.

Terry: Seeing the projects you share, you have more of a ‘retail’ look than we’re used to seeing in b2b embroidery. How do you think the mindset differs between traditional, commercial embroidery and the things you do?

Erich: The headline for today is all about elevating the embroidery ‘toolbox’ - when you talk about the ‘tools’ embroiderers have at their disposal, what do you mean? Literal tools, software, techniques - let’s talk about that embroidery arsenal.

Terry: Obviously, you are always looking to elevate design and execution in your work. Why do you think that’s important for the shops out there? What effect does elevating your work have?

Terry: Once folks are doing this elevated work, you have to get customers on board to do more. What are your top short tips for getting a customer to be more creative with their merch?

Erich: We always like to leave with an opportunity to gain any last insights. What would be the #1 piece of advice for new or established embroiderers who want to elevate their work?

Terry: How can our listeners reach out to you?

https://www.youtube.com/embed/wfpBf2k-RYY

The Secret Sauce

https://youtu.be/ptLFdJxAZQ0

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

OTHER EVENTS

Radical Goal-Getters - Facilitated 6-Month Mastermind and Goal Achievement Group

Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 26-27, 2023.

Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, September 23-24, 2023.

View Details

Join us as we dive into an exciting episode of the 2 Regular Guys Podcast, featuring Dan Short, a seasoned graphic designer and accomplished decorator. With over 25 years of experience in the graphics and print industry, Dan shares his invaluable insights on creating killer graphics, harnessing the power of current events, and more. Get ready for an engaging conversation as we explore Dan's unique approach, learn about his diverse decoration methods, and uncover valuable takeaways from his journey in the industry. Don't miss this opportunity to gain practical tips, inspiration, and a dose of Dan's distinctive humor, all centered around the world of DTG and beyond.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/4fhICiFA9_4

Dad Joke

Did I tell you I’m giving up drinking for a month?Sorry that came out wrong.I’m giving up. Drinking for a month.

Killer Graphics

Aaron: Welcome to the show, Dan. Tell us a little about yourself and how you found your way to this industry.

Terry: We mentioned DTG printing but that’s not all you do. What decoration methods do you use in your business?

Aaron: How important is it to you to become an expert at your craft?

Terry: So what’s most important to you about the graphics you create? What separates you from some competitors?

Terry: So you’re always on the lookout for the next current event to turn into a printed garment. Talk to us about that.

Aaron: So you’ve made some changes recently in your location from Glendale to Tempe, AZ. Tell us about that and how your selling approach has changed.

Terry: Dan, how can our listeners find you?

Drunkenleprechaun.com

https://www.facebook.com/shortdesignsaz

https://www.facebook.com/DrunkenLeprechaunCreations

Aaron: We always like to leave with an opportunity to gain any last insights. What would be the #1 piece of advice you wish you had gotten before starting your business?

https://www.youtube.com/embed/LNRDCKxZDKk

The Secret Sauce

https://youtu.be/boKNk-Bbutk

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. Remember, the right tip at the right time can be just the secret ingredient you need for success.

OTHER EVENTS

Radical Goal-Getters - Facilitated 6-Month Mastermind and Goal Achievement Group

Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 26-27, 2023.

Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, September 23-24, 2023.

Master of Success Inner Circle – Bi-Weekly Mastermind Groups on top of the industry-leading business training.

View Details

Join Aaron and Terry in this week's episode of the 2 Regular Guys Podcast as they delve into the intricacies of pricing products. Whether you're a new business owner or seeking ways to optimize your current pricing strategy, this episode offers valuable insights and answers to burning questions. Explore the influence of competition on your pricing decisions, learn tips for setting initial prices in a new business, and uncover often overlooked factors for ensuring long-term profitability. Discover strategies to assess your financial health, maximize profitability, and identify new revenue streams. Learn how to adapt to market dynamics and take in some best practices for maintaining a competitive edge. Tune in for actionable tips and expert advice on optimizing your pricing strategy. Don't miss this episode as Aaron and Terry decode pricing strategies, equipping you with the knowledge and tools to make informed decisions that drive profitability and business growth.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/gIQ0yJB5bdA

Dad Joke

I started telling everyone about the benefits of dried grapes.

Just "Raisin" awareness

Pricing Strategies

Introduction (Aaron): Back on the 27th of January of this year you and I had a great conversation about the art of pricing. (https://www.2regularguys.com/the-art-of-pricing/) In fact, the show went 20 minutes into bonus time and we still didn’t cover all the stuff in our notes. We had marked that to come back to as pricing is one of the main struggles small business owners have. So we felt like this week was a great week here in the summer to come back and continue to dive deeper. We feel like we have 6 questions or areas we can explore to leave you all with some details to grow your confidence in pricing. This is one of the major areas we work with people on in Our Success Group, so I’m excited to have this discussion with you Terry!Terry: Just about every screen printing class I teach for the past 20 years, early on a hand goes up with the question, “Will you be talking about pricing?” And a few, “Yeah, that’s what I wanted to ask too.” It can feel a little overwhelming, but in the end, it doesn't have to be that complicated. We’ve put together these six questions and Aaron and I will both be commenting.  So Aaron, here we go.

Does it matter what the competition is charging?

Yes, But ultimately NO - Importance of market research and understanding competitive pricing

Unique value proposition

Strategies to differentiate your business beyond price - Sell the Sizzle

Where do I start if I’m a new business?

OVERHEAD - Everyone Has Overhead

What are some factors overlooked when calculating costs?

Labor

Cost that are not on the website

Inbound Freight, Carrying Costs, Spoilage, Packaging

Insurance and fees

How do I know if I’m making money?

It's about having systems in your business. Things that become part of your regular cycle.

Regular Review of Budget v Actual

Outsourcing Accounting

What can I do to make more money with the business ...

View Details

We are thrilled to have Lauren Kilgore, founder of Handmade University, join us as we dive into the realm of selling online and explore the strategies and insights that can empower small businesses to thrive in the digital landscape. Lauren will share her wealth of knowledge and expertise on how to navigate the intricacies of online sales from platforms like Etsy and more. We'll discuss various aspects, including selecting the right platforms, optimizing product listings, leveraging social media, and implementing effective marketing tactics. Lauren's practical tips and real-world experiences will provide valuable guidance for entrepreneurs looking to establish a strong online presence and drive sales. Join us for an engaging conversation with Lauren Kilgore as we unlock the secrets to effective online selling.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/COAOonzfWR0

Dad Joke

I'm opening a chain of Elvis-themed steak houses

It’s for people who love meat tender.

Online Sales

Aaron: Welcome in! We got away from reading bios a while ago as we find it better to learn about our guests directly from them. Tell us a little about you and Handmade Sellers University.

Terry: Can you share some insights on the importance of establishing a strong online presence for small businesses in today's digital landscape?

Aaron: I met you personally at an event where you were teaching people about Etsy. Talk to us about optimizing product listings to attract more customers and increase sales

Terry: What are some effective strategies for leveraging social media to drive traffic and sales to online stores?

Aaron: I know you are also very big into helping your students have the confidence to be successful. How can entrepreneurs effectively navigate the challenges of competition in the online marketplace?

Terry: What are some common mistakes you see small businesses make when selling online, and how can they be avoided?

Aaron: Tell us more about Handmade Sellers University, what is the latest there, and where people can go to find out more details and sign up. 

Terry: We try to leave our listeners with one last golden nugget when we can. Looking ahead, what trends or changes do you anticipate in the realm of online sales, and how can small businesses prepare and stay ahead of the curve?

https://www.youtube.com/embed/PrYx8V_mEW0

OTHER EVENTS

The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. 

Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 26-27, 2023.

Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, September 23-24, 2023.

Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.

Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!

View Details

Join us in the upcoming episode of the 2 Regular Guys Podcast as we delve deeper into the world of AI in decorated apparel art. This time, our special guest Dane Clement, the renowned "Regular Art Guy" from Great Dane Graphics, takes us on an insightful journey, focusing on leveraging the powerful features of Photoshop. Dane, a respected industry expert and pioneer in modern decorated apparel art, will share his wealth of knowledge and expertise on how to harness the potential of AI within the realm of Photoshop. Discover how decorators can maximize the capabilities of this industry-standard software to enhance their design workflow, create stunning artwork, and streamline production processes. In addition to exploring the exciting advancements in AI-driven artwork creation, Dane will also touch upon the concept of Midjourney, providing valuable insights on how decorators can implement effective strategies for sustainable business growth. Tune in as Dane shares a sneak peek into his new class offered by Our Success Group, a leading resource for industry professionals seeking to upskill and thrive in the decorated apparel space. Explore the details of Dane's class and discover how it can help you unlock the full potential of graphics AI. Don't miss this opportunity to gain invaluable insights from Dane Clement as he takes us on a deep dive into the intersection of AI, Photoshop, and the world of decorated apparel art. Get ready to elevate your design game and embrace the possibilities that AI brings to your creative process. Visit OurSuccessGroup.com/graphics_ai/ to learn more about Dane's upcoming class and be part of the AI revolution in decorated apparel art.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/1Z2OC_UejRg

Dad Joke

If Apple made a car, what would be missing?

Windows

Thanks to Kristin with Thread Designs Inc.

More AI with Dane Clement

Aaron: Welcome back to the show. We last got to talk to you on 2 Regular Guys in Tinley Park at a bar - shocking. Tell the listeners about your journey in graphic design and how you started incorporating AI into your work.

Terry: It seems as if AI in graphics has come a little out of nowhere. Do you think this is a fad, or is it not ready for prime time?

-Nope. It’s not a fad, it’s here to stay!

Looking at it from an illustrator / artists perspective, I hate it. Absolutely hate it. But as I thought about it more from a practical business side. I absolutely love it.

I’m sure it’s just like when the horse and buggy came into being

The calculator came to everyone, the computer, all of it

As technology changes you have to adapt and change with it.

We need to think of it as another TOOL to get our work done.

Aaron: I know we have a class coming up so we will talk about it in a bit, but in general how has AI changed your workflow?

Terry: What are some common misconceptions or fears people have about using AI in design?

Aaron: Let's talk a little about the class coming up I’m excited to host you as a guest trainer over at Our Success Group.

View Details

Industry expert Marshall Atkinson takes center stage to discuss the transformative concept of MidJourney. Join us for an insightful conversation that explores the impact of AI on the industry, its benefits, potential challenges, and how decorators can embrace this technological evolution. Gain valuable insights from Marshall Atkinson and Erich Campbell as they share their expertise and shed light on the exciting possibilities that AI brings to the world of garment decoration. Don't miss this engaging episode that explores the future of artwork creation and MidJourney strategies for success in the industry.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/wudbiOY2h9o

Dad Joke

During a bear attack, I accidentally played ‘DAD’ instead of playing ‘DEAD’

Now the bear can ride a bike without training wheels

AI Evolution in Garment Decoration

Erich: Welcome to the show Marshall. Tell our listeners a little about yourself and your history in the industry.

Terry: Tell us about Midjourney and how our listeners might use it.

Erich: What would a decorator learn from the newsletter?

Terry: Is creating AI “stealing” someone’s art? What are the risks?

Erich: Once you create art using AI, do you own it?

Terry: For our FB viewers, can you show some examples?

Erich: Marshall, how can our listeners reach out to you for more information?

Erich and Terry discuss AI

Erich: Though I’m by no means as far down the rabbit hole of AI as some, I’ve found myself using various products and exploring some of the possibilities- for me, there are a few questions and concerns that are fairly universal as well as just an increasing awareness we all have that makes this a topic that’s fruitful for discussion. I’d like to toss around a few questions and get your experienced outlook on the way AI is being used in this industry and elsewhere as well as kick in a few of my own observations. Are you game to discuss this, Terry? :)

Q1: Being that we just got done talking to Marshall about Midjourney and other image-based AI questions, what are your comments and concerns on AI being used to generate art for print/decoration as well as secondary art like marketing materials?

(E’s notes - Tools, generative fill, Canva. Elementor, etc. vs/ direct AI to Digital Print chains)

Q2: Being a writer as you are, I’m sure you have seen the various uses of Large Language Models like OpenAI’s GPT models being used for ‘writing’- What have you seen and what’s your take on AI for text?

(E’s notes - ChatPDF/Support, self-trained models on documents, etc.)

Q3: In general, what are your chief concerns about the implementation in AI across the decoration space? What are your concerns about what you’ve seen so far?

(E’s notes - Creative Replacement vs. Reducing Labor)

Q4: Take a look into that crystal ball we keep for the end-of-the-year predictions, where do you see AI going in the decoration industry going forward, and what would you like to see?

https://www.youtube.com/embed/rZxAGdXK-C0

OTHER EVENTS

View Details

Insights from the Apparel Decorators Summit. We sit down with Jenna Sackett, from Stahls, to delve into the recent Apparel Decorators Summit in Nashville, TN as well as the START HERE Academy in Indianapolis and gain valuable insights into the future of the apparel decorating space. Jenna, who played a pivotal role in the newest hit band, Yellow Stitch Brigade, will provide a recap of the summit and seminars, highlighting Stahls' involvement and contributions. We'll explore the key takeaways, trends, and innovations discussed, and examine their impact on the industry. Furthermore, Jenna will share her perspectives on the evolving landscape of apparel decoration, discussing emerging technologies, market trends, and the shifting demands of customers. Don't miss this engaging conversation with Jenna Sackett as we dive into the exciting possibilities that lie ahead for the apparel decorating community.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/pYlkhgk22VM

Dad Joke

(Thanks to Lee and Josh) What do call a belt made of watches?

A (waste) waist of time.

Terry and Erich's Journey

Aaron: Welcome to the show, Josh. Feels like we just saw you! I’m sure some of our listeners are not familiar with the Apparel Decoration Summit. Can you give us a brief description of the event?

Aaron: Jenna - Great seeing you this week at the Apparel Decoration Summit! And being in the Yellow Stitch Brigade country band with you!! So, what was your opinion of the whole event overall?

Terry: (Talk about Song Writing experience) Welcome to the show, Jenna. We don’t read bios anymore. You’ve been here before but tell our listeners a little about yourself and how you found your way into our industry.

Terry: What was the reaction of the vendors and the attendees at this first event that you have heard Josh?

Aaron: Josh - 1st, is there a plan to do this event again next year? And what would you change from this year?

Aaron: Jenna - Stahls was a Keynote Sponsor so you had the opportunity to do Boardroom Case Study Presentations. What did you think about this concept, and how did those presentations go for Stahls?

Terry: A big part of the event was 20-minute one-on-one meetings between vendors and individual companies. Jenna - How would you compare this experience with a traditional trade show?

Aaron: Josh - Having the more traditional Expo coming up, how does the success of this event affect the future of the Expo?

Jenna - Do you feel an event like this might be a model for future face-to-face interactions between vendors and decorators?

Aaron: Josh - Anything we missed, what are some future things we should be looking for? We appreciate your insight today. We are going to talk to Jenna for a bit more, but will let you get back to it!

Terry: Let’s shift gears. What new products or technologies are on the horizon with Stahls?

Aaron: You’re out there among the decorators regularly. What new trends are you seeing in the marketplace?

Terry: In your time with Stahls, how have you seen customer demands or expectations c...

View Details

Join the 2 Regular Guys in an exciting episode as they interview Angelica Broadnax, also known as Angel B. Designs. Angelica, a featured presenter at the upcoming START HERE Academy (OSG.link/sha), will share her expertise on how to build a strong brand that drives sales and influences customers. She unravels the intricacies of leveraging social media, video content, and online sales platforms to boost your business. Angelica will discuss her personal experiences, offering valuable insights on effectively utilizing platforms such as YouTube, TikTok, Etsy, Shopify, Instagram, and Facebook to drive sales and maintain sanity amidst the digital landscape. Don't miss this opportunity to gain practical tips and learn why attending the START HERE Academy is a must for anyone seeking to elevate their brand-building strategies.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/UrQLFBkwgAE

Dad Joke

As soon as space travel is possible, know why I’m moving from the Milky Way galaxy to the Soy Milky Way galaxy.

I’m galactose intolerant

Building Your Brand

Aaron: I got introduced to you through our involvement with START HERE Academy. I’m looking forward to meeting you in 5 days. We don’t like to have long introductions where we read a perfectly crafted bio. Just start us off by sharing what brought you to the industry and a little about you.

Terry: Aaron mentioned START HERE Academy - Tell us about your presentation. What key points will people be taking away?

Aaron: Let's talk about some of the online sales platforms. How do you connect different online sales platforms, such as Etsy and Shopify, to maximize sales?

Terry: We know you have a wonderful YouTube channel with nearly 70,000 subscribers. When it comes to video content creation, what are some best practices you follow?

Aaron: As an entrepreneur, what challenges have you faced while building your brand, and how did you overcome them?

Terry: In the rapidly evolving digital landscape, what do you consider to be the most important factors for building a strong brand?

Aaron: I’m so excited about START HERE Academy. What are you most looking forward to on the evening of the 14th there in Indianapolis?

Terry: Tell people how they can connect with you and reach out.

https://www.youtube.com/embed/bgaddYTv5_U

OTHER EVENTS

The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. 

Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting June 10-11, 2023.

Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023.

Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.

Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!

Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful,

View Details

Stories of Terry Combs and Erich Campbell. The 2 Regular Guys in this episode dive into their own personal stories of how they found their way into the vibrant world of garment decorating. Host Terry Combs and guest host Erich Campbell, the producer, share their unique journeys, discussing the twists and turns that led them to the industry and the reasons why they chose to stay. From serendipitous encounters to unexpected opportunities, they reflect on the experiences that shaped their passion for garment decoration. Tune in for a candid and insightful conversation that sheds light on the personal motivations and commitment behind their contributions to the industry.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/10iXH8id-tw

Dad Joke

What do you call someone who only believes in 12.5% of the Bible?

An eighth-theist

Terry and Erich's Journey

Industry Experience: Dive into the personal journeys of hosts Terry Combs and Eric Campbell as they recount their experiences in the screen printing and embroidery industry.

Sharing Knowledge: Discover the importance of sharing knowledge and experiences within the industry. Learn from the hosts' open discussions and shared experiences.

Learning from Others: Reflect on the hosts' early days in the industry, learning from industry veterans, and the importance of learning from others' experiences.

Internet vs. Experience: Discuss the impact of the internet on the industry and the importance of distinguishing between reliable and unreliable information online.

Efficiency in Business: Learn from Terry's experience of doubling production time in screen printing shops by improving efficiency. Understand the importance of the flow of information in a business from Eric's insights.

Customer Interaction: Understand the importance of clear communication with customers and making the purchasing process easy and efficient.

Tools and Equipment: Discover the importance of having the right tools at each machine to save time and increase efficiency.

Upcoming Events: Stay updated with the hosts' upcoming events, including screen printing business courses, consultations, and speaking engagements at various expos and summits.

Final Thoughts: Reflect on the importance of continuous learning, efficiency, and customer interaction in the industry. Look forward to future industry events and knowledge sharing from the hosts.

https://www.youtube.com/embed/rAy-T5eLZQU

OTHER EVENTS

The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. 

Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting June 10-11, 2023.

Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023.

Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.

Aaron’s “Small Business Saturdays” #SBS Every Saturday...

View Details

Join the 2 Regular Guys on their 500th episode celebration! After 10+ years of bringing you the latest and greatest in the decoration industry, they've hit the big 5-0-0. But they couldn't have done it without the support of their #regulators. In this special episode, they'll look back on their favorite moments and episodes from the past 499 shows and share their takeaways. From business strategies to product reviews, they've covered it all. But they're not stopping there. The 2 Regular Guys will also discuss their plans for the future and what lies ahead for both the show and the industry. Don't miss this milestone episode and be sure to share your own favorite moments with them.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad Joke

What time does a duck wake up?

At the quack of dawn.

Episode 500

Evolution of the Podcast: Over the years, we've strived to bring fresh and new content to you, our listeners. One of our most popular segments is the "News Segment", where we feature journalists from the industry.

The Future of the Industry: As we look ahead, we see a future where traditional methods like screen printing and DTG printing continue to hold their ground. New technologies are emerging, but they're not here to replace the old ones. Instead, they're here to provide more options and opportunities.

The Importance of Decorated Apparel: Decorated apparel is more than just clothing. It's a means of expressing individuality and belonging to a tribe. Despite advancements in AI, we believe in the enduring need for tangible, decorated items.

Our Involvement in Skills USA: We're proud to be involved in Skills USA, an organization that's inspiring the next generation of industry professionals. We love seeing young people get excited about the industry and we're always thrilled by the friendly competition that fosters a sense of community.

Our Mission: Our goal is to amplify voices that need to be heard, answer questions that need answering, and share valuable information with you. We're also working on improving the production value of the podcast to enhance your listening experience.

Democratization of the Industry: The industry has become more accessible over the years, and we're excited about it. More people are making gear that speaks to something important to them or their customers, and we're here to support them.

https://www.youtube.com/embed/LtgRIVdukD0

OTHER EVENTS

The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. 

Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting June 10-11, 2023.

Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023.

Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.

Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!

View Details

Join the 2 Regular Guys this week as they welcome Theresa Hegel from ASI, a leading media company in the promotional products industry. Theresa launched the “Promo for the Planet” initiative last year on Earth Day, aiming to provide comprehensive sustainability news coverage and education. ASI has since published over 160 articles covering a wide range of sustainability topics. Additionally, they recently unveiled the Do-Gooders Directory, a valuable resource showcasing the givebacks and corporate social responsibility initiatives of promotional product suppliers and distributors. Don’t miss this timely conversation as they delve into the importance of sustainability in the industry and discuss ASI’s efforts to drive positive change.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad JokeWhat do you call two monkeys sharing an Amazon account?

PRIME-mates

(Thanks Jerry Dalheimer)

Promo for the PlanetAaron: Welcome back to the 2 Regular Guys. We in the past have had you on to talk about ASI’s State of the Industry report, and we definitely need to do that too, but you shared a cool program you all released last year, and are so excited to talk to you about that. Share with our listeners a little about you, ASI, and the Promo for the Planet initiative.

Terry: Can you share some insights on why sustainability is not just a trend but a long-term commitment in the promotional products industry?

Aaron: For companies that are just beginning their sustainability journey, what initial steps can they take to measure and reduce their environmental impact?

Terry: The concept of the circular economy is gaining momentum in various industries. How do you envision its role and impact specifically within the promotional products industry in the months and years to come?

Aaron: Could you provide examples of how the circular economy principles can be applied to the promotional products supply chain, and the benefits it can bring to businesses and the environment?

Terry: As sustainability gains traction, greenwashing can become a concern. How can industry professionals and buyers navigate through claims and identify genuine sustainability efforts?

Aaron: What are some telltale signs of greenwashing that promotional products buyers should be aware of?

Terry: In your experience, what are some effective ways for businesses to vet suppliers and distributors to ensure their sustainability claims align with their actual practices?

Aaron: Can you tell us more about the Do-Gooders portion of your initiative?

Aaron: Can you share success stories or case studies where companies in the promotional products industry have successfully integrated sustainability into their core business strategies, resulting in positive environmental impact?

Terry: How can people find out more, and connect with you?

https://www.youtube.com/embed/JDSWvGqpkToOTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting June 10-11, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Apparel Decoration Summit Nashville, Tennessee – June 12 – 14, 2023 * START HERE Academy (By Graphics Pro) Indianapolis, IN – June 14, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * ASI Chicago – July 25-27, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * ASI Show ConneX Nashville, TN – October 9-12, 2023 * Printing United Atlanta, GA – October 18-20, 2023 * ASI Orlando – January 3-4, 2024 * Impressions Expo Long Beach, CA – January 19-21, 2024 * International Personalization & Awards Expo Las Vegas, NV – February 6–9, 2024 * ASI Ft. Worth – March 5-6, 2023 * Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
All dates and events subject to change

View Details

In this episode of the 2 Regular Guys Podcast, Aaron and Terry will interview Johnny Shell, a Market Analyst at Keypoint Intelligence with over 35 years of experience in decorated apparel. They discuss the 2021-2026 DTG and Digital Textile Forecasts and explore topics such as projected growth, the future of fashion and apparel, and where we are in the digital transformation. The conversation covers various trends and the value of the DTG and digital textile markets. The #Regulators can expect to hear insights and expert analysis from Johnny and are invited to tune in with their own questions for him. Don’t miss this episode, packed with valuable takeaways on the value of the DTG and digital textile markets.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad JokeWhat does Batman call his grandmother?

Nana-nana-nana-nana Nana-nana-nana-nana-NANA

Digital Textile ForecastAaron: Johnny, tell our listeners a little about your background in the industry and your current position with Keypoint Intelligence.

Johnny: It’s great to be with you guys again, and I appreciate the opportunity to be here. So, I’ve been in the printing industry since 1986 and have worked in decorated apparel, sign & graphic, and industrial printing sectors. I’m currently the Principal Analyst for the Textile & Apparel Printing Service at Keypoint Intelligence which is a market research and intelligence organization that provides consulting in a wide range of areas for businesses, product testing, and market intelligence like the forecasts we’re going to talk about today.

Terry: What is the 2021-2026 DTG and Digital Textile Forecast? How was it compiled?

Johnny: So in simple terms, a forecast takes historical data and attempts to predict the future using various data and information that is collected for a specific market. Forecasts are usually in 5-year increments, which also includes 1 year of actual market data (2021-2026). We publish a DTG forecast that includes placements, machine revenue (hardware avg. price), average installed base, print volume, ink volume, retail value of print, and service revenue. We also break the data into hardware segments (Commercial Entry-Level, Commercial, Industrial Mid-Level, Industrial High-Level), and into global regions (NA, SLA, AP, EMEA). The Digital Textile Forecast is basically the same, except it’s focused on roll-to-roll digital textile machines. The data is segmented by printer speed (4 speed segments), by ink type (acid, reactive, direct disperse, pigment, or sublimation inks), and by application (apparel, decor). A market forecast provides critical data like market size and market value to a company, and helps them determine their strategy and product development, or if it’s a target market they want to enter if they aren’t involved. The forecasts are formed by primary and secondary field research with vendors of equipment, inks, printheads, as well as analysis of machine capabilities, end user interviews and onsite visits to production sites. All of this data and information are then funneled through me to generate the final forecast.

Terry: What is the value of the DTG and digital textile markets?

Johnny: In 2021, DTG print value was just over $10B and we predict that by 2026 DTG print value will be worth over $20B. For digital textile, print value in 2021 was a little over $26B and we predict that by 2026, digital textile print value will be over $48B. So, for both of these markets, the outlook is extremely good. Since 2020, e-Commerce sales have boomed and along with that DTG. In 2022, e-commerce was about 20% of all retail sales and that’s expected to reach 24% by 2026. Apparel is the #1 item purchased online now, having surpassed consumer electronics.

Aaron: What do you think are the major challenges facing the DTG and digital textile markets in the coming years?

Johnny: I think a challenge with labor shortages is still looming and disruptive. The labor market saw disruption and turmoil during the pandemic, and then we experienced a mass return to work when everything started to re-open which caused a labor shortage. I also believe there was a mental adjustment for many who were part of the repercussions of the pandemic (laid off, terminated, salary cuts) and are being smarter now with such low unemployment and are picky when choosing their next role, and I think the labor market will be in a state of adjustment a while longer (23Q4-24Q1).

Another “opportunity” is the shift to e-commerce. I think for some, it’s an unknown facet of today’s business and, while software has come a long way, there still isn’t a cohesive, all encompassing solution that can manage the workflow from front- to back-end including ordering, receiving, and invoicing. The production aspects of on-demand are pretty solid; however, there’s still work to be done for a seamless workflow.

Terry: How do you see the global supply chain affecting the DTG and digital textile industry?

Johnny: Global supply chain challenges continue to impact all market segments including apparel decorators and with the global economy stagnant for the entire pandemic, it’s difficult to predict when a full return to supply chain stability will occur. I don’t expect to see a full return to pre-pandemic supply chain modes until late 2023 or early 2024. I know I’m tired of going to the grocery store and they’re out of tea, one of the most consumed commodities on the planet. There’s also geo-political tension that impacts components necessary for the hardware bought in the apparel industry, namely silicon chips. Delivery times for most types of semiconductors have come down over the past year, but they remain nearly three times higher than before the pandemic-induced shortage.

Aaron: How do you see the role of sustainability in the DTG and digital textile markets evolving in the future?

Johnny: Since 2018, the Chinese government has shut down over 80,000 textile print and dye houses. Water pollution as well as high water and energy consumption are no longer accepted in the world’s biggest textile producing country. That speaks volumes about the seat that sustainability has taken at the textile table. Consumer demand will continue to rise as GenZ, and soon Gen Alpha, will stop at nothing to assure their purchasing decisions, and whom they purchase from, are sustainable.

Consumers are buying more eco-friendly products than they did just five years ago, and they plan to continue buying eco-friendly products over the next five years. They prefer an eco-friendly option when shopping and are willing to pay more for sustainable products. The fashion and apparel markets will invest more in digital printing technology due to low water and energy consumption, reduced CO2 emissions, and less waste as the entire textile industry tries to shed its infamous position as the world’s second largest polluter and become more sustainable.

Interestingly though, in some recent surveys, we’ve run, customer demand for sustainable products isn’t as high as we are led to believe so there’s a bit of a disconnect between trends being reported and actual data we’ve captured in our surveys.

Terry: Where can our listeners learn more about the products and services of Keypoint Intelligence like the 2021-2026 DTG and Digital Textile forecasts?

Johnny: Yes, we do more than forecasts which the listeners can find out more by visiting KeypointIntelligence.com. I’ve recently published research on the North American Apparel Decorator Market that dives into current technology used, future purchase plans, percentage of revenues by technology, monthly volumes, average order sizes, and much more so I invite your listeners to check us out!

https://www.youtube.com/embed/pmID3Pgg9SAOTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting June 10-11, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Apparel Decoration Summit Nashville, Tennessee – June 12 – 14, 2023 * START HERE Academy (By Graphics Pro) Indianapolis, IN – June 14, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * ASI Chicago – July 25-27, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * ASI Show ConneX Nashville, TN – October 9-12, 2023 * Printing United Atlanta, GA – October 18-20, 2023 * ASI Orlando – January 3-4, 2024 * Impressions Expo Long Beach, CA – January 19-21, 2024 * International Personalization & Awards Expo Las Vegas, NV – February 6–9, 2024 * ASI Ft. Worth – March 5-6, 2023 * Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
All dates and events subject to change

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Join us on the 2 Regular Guys Podcast as we welcome Lori Champagne, the creative force behind www.engraving.pro. With a diverse background ranging from picture framing to Muppet building, Lori discovered her passion for the awards and engraving industry in 1994. In this episode, Lori discusses her upcoming presentation at the START HERE Academy, part of GPX Indianapolis, IN, on June 14th. Titled “Keeping Peace and Profitability in Your Home-Based Business,” her talk will provide valuable insights and practical tips for home-based entrepreneurs. Discover how Lori successfully transitioned her business from California to Michigan, setting up a fully equipped home-based studio. Tune in to gain valuable advice on achieving a harmonious balance between personal life and entrepreneurship in a home-based setting. Don’t miss this engaging conversation with Lori Renee Champagne, a true creative entrepreneur dedicated to empowering others in their pursuit of sustainable success.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/DwYZXp_la9YDad JokeDo you know how bees fly in the rain?

They wear their yellow jackets.

Home Based BusinessAaron: Welcome Lori! In the past we would share a full bio before bringing our guest on, and realized, that is just not the 2 Regular Guys. We like a good conversation! So instead, you tell us about you. Who is Lori?

Terry: Your background includes various creative ventures. Can you tell us about any unique creative strategies you’ve developed along the way?

Aaron: Being featured in a front-page Wall Street Journal article for excellence in creativity is an incredible achievement. How do you continue to foster creativity and innovation in your work today?

Terry: In the bio for START HERE Academy it mentioned you transitioned from a successful retail shop in California to a home-based studio in Michigan. What unique challenges did that create for you?

Aaron: In your experience, what are some common misconceptions or myths about running a successful home-based business?

Terry: We know that giving back to the community is a big part of who you are. Talk to us about that part of you and what drives that for you?

Terry: Another piece from the bio on START HERE Academy mentioned you are a long-time member of Toastmasters. How do you leverage these skills and experiences in your current work as an entrepreneur?

Aaron: With START HERE Academy a little over a month away. What are you most looking forward to about the event?

Terry: Tell people where they can find you and connect with you?

Don’t forget to go to www.osg.link/sha to sign up for the START HERE Academy – June 14th at 3PM the day before the GPX Indianapolis, IN show opens.

https://www.youtube.com/embed/EUmizYtzFcwOTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting June 10-11, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time TRADE SHOWS Apparel Decoration Summit Nashville, Tennessee – June 12 – 14, 2023 * START HERE Academy (By Graphics Pro) Indianapolis, IN – June 14, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * ASI Chicago – July 25-27, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * ASI Show ConneX Nashville, TN – October 9-12, 2023 * Printing United Atlanta, GA – October 18-20, 2023 * ASI Orlando – January 3-4, 2024 * Impressions Expo Long Beach, CA – January 19-21, 2024 * International Personalization & Awards Expo Las Vegas, NV – February 6–9, 2024 * ASI Ft. Worth – March 5-6, 2023 * Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
All dates and events subject to change

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Are you sharing online with intention or just to get attention? Jay Busselle joins us to explain how temporary attention-seeking loses out to intention when it comes to creating content that establishes you as a trusted partner and thought leader for your present and future clients. Join us as Jay explains how to create compelling content and tell a story that resonates with your target audience!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/uvGoRHsyo4QDad JokeDid you know my Dad was born as a conjoined twin, but the doctors managed to separate them at birth?

So now I have an uncle, once removed.

Social Media ContentErich: Jay, you’ve been on the show several times, but for any new listeners, could you give us a little bit of background?

Terry: What marketing topic do you want to talk about today?

Erich: Are you talking in terms of social media content, Jay?

Terry: Can you share any tactics that would help our audience share content that is more Intentional?

Erich: Jay can you share an example that might be more specific for an apparel decorator?

Terry: I know you’re in a lot of places. Where can our listeners find you?

https://www.youtube.com/embed/myd8myWjq2IOTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting April 22-23, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * ASI Chicago – July 25-27, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * ASI Show ConneX Nashville, TN – October 9-12, 2023 * Printing United Atlanta, GA – October 18-20, 2023 * ASI Orlando – January 3-4, 2024 * Impressions Expo Long Beach, CA – January 19-21, 2024 * International Personalization & Awards Expo Las Vegas, NV – February 6–9, 2024 * ASI Ft. Worth – March 5-6, 2023 * Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
All dates and events subject to change

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In this episode of 2 Regular Guys, we talk with Vik Patel, founder of Craft Express, about how to make that leap. Vik shares his insights on why the transition from hobbyist to entrepreneur may not be as daunting as you think, especially when it comes to sublimation and other apparel decorating techniques. Vik will also discuss how sublimation has made it easier than ever for hobbyists to start their own businesses. Join us as we explore the world of crafting, entrepreneurship, and the many ways you can turn your passion for creating into a profitable business.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/dgFb_q26Mi4Dad JokeDon’t accept friend requests from Taco Bell…

They’re nacho friends.

Craft Passion into ProfitAaron: Vik, tell our listeners a little about yourself and your background in the industry.

Terry: Before we get further into the business, let’s talk about what drives people to come into decoration from the hobbyist side of things. What role do you think creativity plays for makers and what does that mean for makers considering a transition to business?

Aaron: What’s your definition of a hobby as compared with a side hustle or what most people recognize as a traditional business? Is it revenue that separates them, or is it something more?

Terry: When and why should makers think about making the transition from hobbyist to business? What makes going commercial a good fit?

Aaron: When preparing to make the leap, what’s the first thing a hobbyist should do to get prepared? How should a hobbyist plan for a successful start?

Terry: We know that any business takes time and money to operate, but what ‘costs’ should hobbyists making the transition watch for? What keeps people from taking the leap?

Aaron: Most people fixate on production ability or decoration options when they move into business, how much should a hobbyist expect to upgrade equipment? How important is ramping up, or can early businesses get by at first with a hobbyist shop?

Terry: What advice would you give someone on the precipice of taking that leap into building a side hustle? What should they be concerned about, and what is it that people worry too much about?

Aaron: Thank you for all of that awesome insight! Where can people find you and find more of what you do?

https://www.youtube.com/embed/g6JxDfWcS5MOTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting April 22-23, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * ASI Chicago – July 25-27, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * ASI Show ConneX Nashville, TN – October 9-12, 2023 * Printing United Atlanta, GA – October 18-20, 2023 * ASI Orlando – January 3-4, 2024 * Impressions Expo Long Beach, CA – January 19-21, 2024 * International Personalization & Awards Expo Las Vegas, NV – February 6–9, 2024 * ASI Ft. Worth – March 5-6, 2023 * Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
All dates and events subject to change

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Join Aaron and Terry for the last DAX show of the 2023 season. In this episode of 2 Regular Guys Talking Decoration, the hosts will explore the impact of new technologies on the decoration industry. Technology is transforming the way decorators operate and deliver products to customers. The hosts will share their insights into these emerging trends and discuss the challenges and opportunities they present for decoration businesses. They will also dive into the new things that they have seen in the 1st quarter of 2023 as they have been out on the road. Don’t miss this informative and engaging conversation with 2 Regular Guys at DAX Chicagoland.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad JokeMy daughter was doing history homework and asked me what I knew about Galileo.

I said, “He was a poor boy from a poor family…”

Impact of TechnologyThank you to all our guests who joined us and the wonderful people in the studio audience.

https://www.youtube.com/embed/RvSLmPBKjm4OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting April 22-23, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023 * Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * ASI Chicago – July 25-27, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * ASI Show ConneX Nashville, TN – October 9-12, 2023 * Printing United Atlanta, GA – October 18-20, 2023 * ASI Orlando – January 3-4, 2024 * Impressions Expo Long Beach, CA – January 19-21, 2024 * International Personalization & Awards Expo Las Vegas, NV – February 6–9, 2024 * ASI Ft. Worth – March 5-6, 2023 * Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
All dates and events subject to change

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Join the 2 Regular Guys this week as they dive into the world of print business tech tools and systems with special guest Gavin St Georges, founder and CEO of Seps.io. In this episode, Gavin will share his expertise on how to set up the tech side of a printing business in a practical and efficient manner, aligning technology, business systems, and people together for optimal performance. From simple solutions to cutting-edge technology, this podcast will provide listeners with valuable insights and advice on how to modernize their print business and take it to the next level. Don’t miss out on the chance to ask your questions and join the discussion this Friday.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad JokeMy Dad has two Rottweilers. He named them Rolex and Timex.

They’re watch dogs

(Thanks Kristin – Thread Designs Inc.)

Simple SystemsAaron: Welcome to the show, Gavin. Tell us a little about yourself and your history in our industry.

Gavin: Share a quick origin story and how we got into the industry (…In the beginning)

Aaron: We know you have lots of knowledge about multiple facets of being a decorator, but you recently had a presentation at Impressions talking about a Simple System to run a Modern Printing Business, so we wanted to focus on that today. How important to a print shop is setting up a system?

Gavin: Business success hinge on systems and process…

• Ask the four questions
• Talk about leverage
• Talk about outcome

Aaron: So what might a simple system look like for a decorator? I know you are also a screen printer, what tech tools should people be looking at?

Gavin: …this is where the chaos status and shop owners have a lot of worries…

*Aaron*: What is the process of setting up the tech side of a printing business? Can you share some examples?

Gavin: Share framework to classify and simplify tech tool decision

Aaron: What are some of the pitfalls you have seen in people’s business systems that we should try to avoid?

Gavin: Making thing more complicated than it actually is…

*Aaron*: let’s say one of our listeners is bootstrapping their business and needs to keep lean. What would you say is the #1 most important part of the system?

Gavin: Talk about the accountability system

Aaron: Talk to us about aligning technology, business systems, and our most important asset, our people, partners, and other key relationships in our business.

Gavin: Talk about business philosophy and vision

*Aaron*: We can’t let you go without talking about art. Seps.io is a remote art department for screen printers and more. How has seps.io benefited some of your customers? Share a use case or two?

Gavin: Quick intro or demo – and CTA

Aaron: When can our listeners learn more and connect with you?

Gavin: Share info and QR code

*Aaron*: We always like to borrow as much knowledge from our guests as possible so we try to leave with one last question. What would be the number one piece of advice you would give decorators community members that have helped your business?

Gavin: Story about focus

https://www.youtube.com/embed/_lUtdMWIU10OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting April 22-23, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023 * Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * ASI Chicago – July 25-27, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * ASI Show ConneX Nashville, TN – October 9-12, 2023 * Printing United Atlanta, GA – October 18-20, 2023 * ASI Orlando – January 3-4, 2024 * Impressions Expo Long Beach, CA – January 19-21, 2024 * International Personalization & Awards Expo Las Vegas, NV – February 6–9, 2024 * ASI Ft. Worth – March 5-6, 2023 * Impressions Expo Atlantic City, NJ – March 21 – 23, 2024
All dates and events subject to change

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In this episode of the 2 Regular Guys Talking Decoration Podcast, hosts Terry Combs and Aaron Montgomery sit down with Dannesh Kassamali, CEO of Silky Socks, to discuss the ins and outs of the sublimation business. They dive into topics such as business inspiration and how to take the leap and start your own business. Dannesh shares his experiences and insights into what works well for dye sublimation, and talks about the products that have helped Silky Socks grow into a successful sublimation blanks supply company. Listeners will come away with valuable tips for starting and growing their own sublimation business, as well as inspiration to go for it and pursue their dreams.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad JokeI’m writing a new book on tornadoes and hurricanes

Right now it’s just a draft

Successful Sublimation BusinessAaron: Start us off by telling us about your journey to where you are now. Where did you start and where are you at now compared to your overall goal for Silky Socks?
Started at 0. From the ground up in 2013. And we are beyond my goals and my vision from when I started!! But now obviously I have reset higher goals and targets.

So here is the back story: In 2009 I launched a company called Silk Screen Apparel, which came about after volunteering to do a 1000 shirts for NPO. Did them at cost just to serve the organization and when I delivered those shirts people said hey can you do shirts for my business? And boom Silk Screen Apparel was created.

So fast forward 4 years later, I wanted to have my own brand. I was kind of tired of printing for other brands and not doing my own thing. So the vision of Silky Socks was to create a socks brand using Sublimation. And sell items direct to consumers. But I also developed the blanks ourselves for our own use, so we said we will sell the blanks too to other printers and see how that goes! For the first 5 years 2013-2018, I solely focused on our DTC brand, and printing for other brands; selling blanks was happening without even trying. We’d just attend 1 show per year dedicated to the selling of blanks. The rest of the time was spent building the brand. Then around 2018 is when I said.. Dang, I ought to flip this thing. Then in 2019 it was a Hard Pivot. No more content on our brand or printing for you and all efforts are focused on BLANKS. That was where our magic really was because I developed our own blanks. And I put a camera up on a tripod, no more fancy stuff. Just camera to face and did a How to Sublimate socks video, without holding anything back and that video has over 500K views now. We also launched our FB group that year in 2019, and those 2 front our presence was really strong.

Then in 2020 the Product innovations began! Masks of course. But we didn’t stop there. Crushed it with masks and expanded the Silky line into Underwear, more socks, beanies, headbands, sleeves, and Shirts!

Then 2021 and 22 they continued.

And now here we are pushing and optimizing and improving as best we can while the economy and such may be in a recession who knows. But we keep doing what we can and improving what we can so that we are poised and growing with the next growth phase of the World!

Terry: Why did you choose to focus on socks and then stay focused on Sublimation blanks only?
Niche. “Everybody does tshirts. How can I be different?” Was the motto. Socks was different enough for me.

Our differences is what makes us unique and need to be Celebrated!! Can’t just be like everyone else and compete. You gotta look for the Blue ocean!!! Are you familiar with the Blue ocean strategy?

Aaron: Let’s talk about sublimation products. What products work well for sublimation and what should people use a different technique to decorate?

Before things like socks and shirts didn’t work that great for sublimation because they weren’t very comfy. Or thick. We are changing that narrative.

People literally LOVE our socks and shirts. And have worn the same socks for 5 years! Underwear, arm sleeves, headbands. These were things you had to cut and sew before. But now we are offering them all ready to lay down and press!! Drink ware, Mouse Pads, Metal picture frames etc.

Terry: Tell us about your success philosophies.

Read.

Journal.

Innovate and learn.

Take risks.

Travel.

Let’s the fear guide you.

Meet people both online and offline.

Practice integrity!! Things you do today will matter even 10 years from now.

Invest your money!! Don’t spend it. Save it or Invest it. Invest in what? Well back into your business is one. Into the Stock market or S&P 500 ETF is another. Last Real estate. If you have something you can do there. “Invest it, invest it, invest it.” Or into yourself. Time and energy into yourself, over money.

Aaron: We know you are very active on Social Media. How have you leverage social media to grow your business? How can the product decorators tuned in better leverage social media for their businesses?

It’s everything! 99% of my customers wouldn’t know me or us if it weren’t for social media. That creates a knowing, a lasting relationship, and the product does the rest! We are active on all 4 platforms YT, IG, FB, Tik Tok. But it was the YT and the FB group that really got us going in this industry!!

The future business man is not just someone who sits back and chills behind the scenes. The future successful business man is the influencer who also runs a great business!! What does that mean? You have influencers on this side. You have entreprenuers on this side. I believe in the future the two will be one in the same for the most part. I’m a living example of that.

I’m a business man first, story teller and influencer 2nd. But I’m BOTH. That’s what makes me unique and special.

Terry: How do you inspire decorators to just go for it? When they are facing fear, how should they proceed?

By my example. Sometimes in life people don’t need to hear another sermon. They need to watch you live one out! So I try to do that! And encourage them that it’s ok to be nervous, or scared or make mistakes. I do all of the above all the time but I still continue forward…

Aaron: How can the #Regulators learn more about you, connect and purchase sublimation blanks?

You can follow @Silkysocks on IG and Tik Tok, as well as follow @DanneshKassamali there, or Keep up with us on YouTube @silkysocks. Lets GO I’m super excited and thank your or the opportunity.

Terry: We always like to get all the gold nuggets we can out of our guests for the #Regulators. What would be the #1 piece of advice you would share with someone brand new to the sublimation world?
Let’s the actions guide you! I didn’t know I’d be selling Sublimation blank socks, shirts, underwear if you asked me when I started this company!! I had no idea it would evolve to all that. I had no idea we would sell 1 Million+ sublimation blank face masks in 2020 and 2021, but it happened. It was one action, after another after another. It was FAITH in the unknown that hey. Let’s just do this 1 step right in front of me. This 1 step led to another conversation, to another tradeshow to another meeting. To Boom let’s launch this product and see how it goes!! So LONG STORY Short Lets the actions guide you!! And give it your ALL with that 1 action right in front of you!!

Stories:

• First time I went to China, for a tradeshow. Was just off a whim. Didn’t know anyone, didn’t even have an order to do or a product to create. 2012 before Silky Socks even launched. I went alone, returned every year. Made connections, visited factories… and guess what the opportunities came AFTER that. And I knew where to go.
• Hard lesson: 1st order ALL socks came out 2-3” too big. Clown socks! Me and my wife took them to the laundry mats and “Shrunk” them all!!! Then repacked them. And the client accepted them at a discount as we worked on getting the replacement order. Then I always Hired a 3rd party QC company. Don’t mess around and skip that step!!!
• What you’re struggling with now and what you are afraid of now, is actually going to be your biggest asset in the future. So embrace it. And take it head on. Don’t run from it.

https://www.youtube.com/embed/WFHotE_5SccOTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting April 22-23, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023 * Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023 * Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * ASI Chicago – July 25-27, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * ASI Show ConneX Nashville, TN – October 9-12, 2023 * Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change

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This week on the “2 Regular Guys Talking Decoration” podcast, Aaron is joined by show producer Erich Campbell to discuss the ins and outs of e-commerce. While Erich is known for his expertise in embroidery and digitizing, Aaron and Erich take some time to discuss other areas of Erich’s experience. With Terry out this week, the duo dives into the pillars and pitfalls of e-commerce success. Erich shares insights from his years of experience building and managing online businesses. Whether you’re just starting out or looking to optimize your existing e-commerce platform, this episode is packed with valuable insights and practical tips for success.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/EyqPX4knsHUDad JokeWhat concert only costs 45 cents?

50 Cent featuring Nickelback

E-commerceErich: I may always work on embroidery every day, but it’s not the only thing I do. For the largest part of my career, I’ve managed eCommerce properties alongside my embroidery duties. As much as things change, I’ve noticed some of the same pitfalls that decorators fall into and found myself that there are certain pillars on that a solid eCommerce presence rests. Today I’d like us to discuss some of those Pillars and Pitfalls and how we’ve seen those play out with decorators and in general over the years.

Aaron: Let’s get into it and start on the side of the things that you find online sellers really need to make their store work- What are some of these foundational ‘Pillars’?

Erich: Absolutely- let’s start with some of the basics, then get to the things that have the most effect on decorators. Every store needs to have basic functionality and policies established- First, Clear payment, shipping, and return policies need to be spelled out if you want to generate trust in your clients. Second, you must have one (or more than one) well-monitored channel for customer communication. Third, you must have clear, simple navigation. *Discuss platforms / tools

Aaron: Ok- if we assume everyone has these basics out of the way; everything is functional, policies are spelled out, and they are present for customers, what else should they be thinking about as they get their store underway?

Erich: These are the real pillars- foundational choices that make a difference to how you operate.

Clear Focus – General Purpose vs. Customer Specific – Custom Decoration vs. Company Store *Discuss online decoration vs. Curated stores- no need to replicate your brick and mortar.

Aaron: With the focus established, what are the universal ‘pillars’ that decorators should keep in mind? What questions should they be asking themselves as they put their store together?

Erich: The big questions here cover a few different topics, but they all stem from one major underlying question. “What makes the store the best way to buy this product for the client I want to serve?” * Discuss ease of use, presentation, and value to customers. Reducing friction and offer benefits specific to the online store.

Aaron: In thinking about the way the store presents products, are there any specific things to look for in how you describe your products or how you show your work?

Erich: Though this is going to vary depending on the store, I think there are some universal ways we want to entice our clients to consider the products. The way to overstate it is to help them see how their lives would be better if they bought the product. Sounds corny, but it makes a point. Copy should be more than a description, it should also have something to say about the results. Images should be instructive and show decoration, details, placement, and other critical info, but they could, at their best, include scenarios or people that make them aspirational. *Describe what content should explain about a given product. Action shot, Garment shot, Decoration shot, Texture shot – Functional, Brand Building (for your site / company) Aspirational

Aaron: With all of that information out there, we have a lot to think about in building our sites- now let’s discuss where things fall apart- what are the major pitfalls? Where do decorators often go wrong?

Erich: I divide the pitfalls up into 4 categories, and they really are reflective of not being attentive to the Pillars we’ve already discussed. They are (Explain each briefly) Lacking Responsiveness (communication), Lacking Clarity (Store direction, curation, policies), Blaming the Customer (under-informing), and Overpromising (Unrealistic promises / uses of decoration).

Aaron: We’ve covered a ton of ground today, but can you leave the listeners with a final tip or two as we get ready to close up the show?

Erich: Absolutely- the 2 major tips I want to leave everyone with are simple. First, imagine your customer- create a profile of a real person or persons to whom you want to sell. Remember, you are not your target audience. Second, ‘taste your own cooking’ – run sample buys, up to and including purchasing and shipping if that’s part of what you offer, and make sure you and your staff know every part of the purchasing process.

https://www.youtube.com/embed/3UDPMeqsMVIOTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting April 22-23, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS Impressions Expo Atlantic City, NJ – March 23-25, 2023 * Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023 * Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023 * Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * ASI Chicago – July 25-27, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * ASI Show ConneX Nashville, TN – October 9-12, 2023 * Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change

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On 2 Regular Guys, we have a conversation with Vincent Driscoll, the host of ASI’s podcast “The Social Angle”. The episode focuses on how decorators can use social media effectively to promote their brand and reach their target audience. During the episode, Vincent will draw on his 15 years of experience in the industry and four years hosting “The Social Angle” to share valuable tips and insights on how to better use social media for business purposes. The discussion covers a range of topics, including the benefits of different social media platforms, how to create engaging content, and how to measure the effectiveness of social media campaigns. Whether you’re new to social media or a seasoned pro, you’re sure to learn something valuable from this episode.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/fU5yYIgssIkDad JokeWhat do you call a zombie who writes music?

A decomposer

Social MediaAaron: Vincent, welcome into the show. Tell us a little about yourself and your background in the industry.

Terry: Let’s jump right in. What should our listeners be posting?

Aaron: Is there too little? Is there too much? How often should we be posting?

Terry: I think there’s some confusion here. What platforms should we be using? Does it differ depending on our target audience?

Aaron: Let’s talk about “where do we start?” How do we come up with a strategy?

Terry: I’m sure some of our listeners post, but don’t know if what they’re doing is working. What metrics should we be focused on?

Aaron: Sometimes I’m sure we all feel we’re screaming into the void. How do we get more engagement?

Terry: How can our listeners reach out to you?

The Social Angle Podcast – https://bit.ly/SOCPOD

https://www.youtube.com/embed/9RmQ3TshBUUOTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting April 22-23, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting June 3-4, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS Impressions Expo Atlantic City, NJ – March 23-25, 2023 * Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023 * Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023 * Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * ASI Chicago – July 25-27, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * ASI Show ConneX Nashville, TN – October 9-12, 2023 * Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change

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In this episode, join the 2 Regular Guys as they interview Cheryl Kuchek, an expert in the decorating industry, about the upcoming Sublimation Summit at Peachtree City, Georgia. Cheryl will share insights into what attendees can expect to see and experience at the event, including the featured speakers and exhibitors. Additionally, she will discuss the significance of the Sublimation Summit for those in the decorating industry and why it’s a must-attend event. Tune in to get a sneak peek at what’s in store for the Sublimation Summit and why you won’t want to miss it.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/m3SNps416dADad JokeWhy did the chicken click the PowerPoint presentation?

To get to the other slide

The Sublimation Summit PreviewAaron: Cheryl, you’ve been here before, but tell our listeners a little about yourself.

Terry: Before we get into the specific, on a broader scale, why do you think decorators need to attend live, in person trade shows in general?

Aaron: So not just about sublimation, talk about the decoration methods people will see and hear about at Sublimation Summit.

Terry: I don’t need to say this for our regular listeners, but we’re all about education here. I know the classes are coming together, but what are some of the main focus areas of education at the Sublimation Summit?

Terry: Let’s talk about sublimation businesses. How has the way people have to do business changed since the beginning and sort of the end of Covid?

Aaron: Look into your crystal ball and talk to us about what you see in the future for our industry.

Terry: Cheryl, how can our listeners sign up for Sublimation Summit?

Discount code for the 2 Regular Guys – $40 off of 3-day pass and $20 off the 2-day pass.

Code:
2reg40
2reg20

https://www.youtube.com/embed/0MInpVhQPO0OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting April 22-23, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting March 11-12, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS Graphics Pro Expo Irving, TX – March 9-10, 2023 * Impressions Expo Atlantic City, NJ – March 23-25, 2023 * Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023 * Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023 * Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * ASI Chicago – July 25-27, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * ASI Show ConneX Nashville, TN – October 9-12, 2023 * Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change

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Tune in this week with hosts Aaron Montgomery and Terry Combs discussing the changing landscape of trade shows. Coming to you live from the DAX Show in Kansas City, providing a unique perspective on the topic. During the episode, Aaron and Terry discuss how vendors are changing their approaches to trade shows, as well as how attendees can have a more productive experience. They draw from their own experiences and observations, offering insights into the evolving nature of trade shows in the current era. This episode provides valuable insights into the changing world of trade shows and is a must-listen for anyone interested in attending or exhibiting at these events.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad JokeWhat do you call a bee that lives in America?

A USB

Trade ShowsWhy are there new approaches?

• Natural progression
• Things we learned during COVID about communicating with customers – social media, etc.
• Getting more from fewer shows
• Shows still need to happen – touch and feel and observe
• What is the tipping point – Why aren’t they here?

Drawing attention

• Nothing more discouraging than, “You were at the show? I didn’t see your booth.”
• Jay’s graffiti wall (and backdrop)
• Do gimmicks work?

Partnering with other vendors

• Print/Take station with SanMar and EZ
  • SanMar got to demonstrate non-garment items, and EZ had an activity to attract attention plus have another vendor send people to the booth
  • Success by association
• Coupon for a discount from a garment vendor if you buy XYZ equipment
• Providing equipment vendors with free garments to decorate

Social media videos and posts live during the show with hashtags

What would attendees like to see at a show?

• If what you’re selling does something… be doing that thing
• Me personally… put down your phone and get out of your chair

https://www.youtube.com/embed/U0eP-7xdwBoOTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting April 22-23, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting March 11-12, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS Decorated Apparel Expo Kansas City, MO – February 24-25, 2023 * EEM Show Lafayette, LA – March 3-5, 2023 * Graphics Pro Expo Irving, TX – March 9-10, 2023 * Impressions Expo Atlantic City, NJ – March 23-25, 2023 * Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023 * Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023 * Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * ASI Chicago – July 25-27, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * ASI Show ConneX Nashville, TN – October 9-12, 2023 * Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change

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Join the 2 Regular Guys as they welcome Ray Weiss from Printing United Alliance. Ray will be discussing the latest advancements in the field of print decoration and sharing the exciting news about the new iLEARNING+ Platform. This cutting-edge educational program offers a comprehensive curriculum covering a variety of decoration methods, with courses designed to help printers of all levels expand their skills and knowledge. Whether you’re a seasoned professional or just starting out, the iLEARNING+ program is the perfect way to take your printing skills to the next level. So tune in this Friday to find out more and get a sneak peek into this exciting new educational opportunity!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/zvgkSVeApl4Dad Joke(From Martha Taylor) What’s the difference between Dubai and Abu Dhabi?

The people in Dubai don’t like the Flintstones, but the people in Abu Dhabi do.

iLEARNING+Aaron: Welcome Ray, into the show. Tell our listeners a little about yourself.

Erich: Tell us about iLEARNING+. What is it? How will it impact our listeners.

Aaron: How will these courses benefit our listeners?

Erich: What is the value of a certification vs a course?

Aaron: What’s coming up this Spring and Fall?

Erich: Some of our listeners are also educators. What are their opportunities here?

Aaron: Talk to us about becoming a member of PRINTING United Alliance as either a company or an individual.

Erich: How can our listeners find you and find out about iLEARNING+?

https://www.youtube.com/embed/sRMXv_xWj_gOTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting April 22-23, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting March 11-12, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS Decorated Apparel Expo Kansas City, MO – February 24-25, 2023 * EEM Show Lafayette, LA – March 3-5, 2023 * Graphics Pro Expo Irving, TX – March 9-10, 2023 * Impressions Expo Atlantic City, NJ – March 23-25, 2023 * Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023 * Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023 * Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * ASI Chicago – July 25-27, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * ASI Show ConneX Nashville, TN – October 9-12, 2023 * Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change

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Discussing Niche Markets has been a staple of 2 Regular Guys in the past. Terry and Aaron will be discussing some of the more unique and unusual niche markets. And they’ll be asking the Regulators for their thoughts and examples as well. Tune in this Friday to talk about Niche Markets in 2023 and get the creative juices flowing so you can find the right niche for you.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/jo1CgFhLbqEDad JokeWhy do Swedish warships have barcodes on them?

So when they dock they can Scandinavian (Scan the navy in)

Apparel Niche MarketsWhy niche markets?

• Focus your marketing, focus your products, be the “go to” expert in that marketplace
• What’s your passion?

Create a niche from your own experiences

People will pay a premium for what they’re passionate about

Home brewers (Example)

• The weirdest one – Hit a deer, get a t-shirt
• Maybe they don’t know they’re in the market – National Corn Growers Association

“Do they have hats?”

• Shirts teams wear under their uniforms
• Military
• Rock bands
• Ice cream and whale watching
• Charter fishing
• Gymnastics, cheer, dance events
• County race track
• Forest fires
• Cheerleading fundraiser
• Content Creators

https://www.youtube.com/embed/YHOnS8vDYcIOTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023 * Decorated Apparel Expo Kansas City, MO – February 24-25, 2023 * EEM Show Lafayette, LA – March 3-5, 2023 * Graphics Pro Expo Irving, TX – March 9-10, 2023 * Impressions Expo Atlantic City, NJ – March 23-25, 2023 * Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023 * Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023 * Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * ASI Chicago – July 25-27, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * ASI Show ConneX Nashville, TN – October 9-12, 2023 * Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change

View Details

Join the 2 Regular Guys as they delve into the impact of Direct-to-Film (DTF) transfers on the apparel decorating industry. Russ Turner from Impressions Expo joins the show to share his insights from the recent Long Beach event and what he expects to see at the upcoming show in Atlantic City. Terry and Aaron continue the conversation, exploring the potential safety concerns and the real impact of DTF on the industry. Is DTF truly a game changer for the apparel decoration sector? Tune in to hear Terry’s thoughts as someone deeply involved in the industry through his work with Equipment Zone, and join the conversation with the #Regulators live.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/wrtXv6mPu7cDad JokeWhat do you get from a dwarf cow?

Condensed Milk
(Thanks to Gösta Pyzze Karlsson)

Is DTF a Game Changer?Aaron: Russ Turner with Impressions Expo is joining us here at the top of the show. Russ, welcome to the podcast.

Terry: Myself and Erich were just in Long Beach, California. Tell us how successful you thought the event was in terms of attendance and satisfaction of those attendees and the vendors.

Aaron: A lot of buzz is happening around DTF in the apparel space and I heard Long Beach was no different. What does DTF mean to the Impressions Expo and what does one of the industries learning trade shows think about the technology?

Terry: Impressions Expo is doing three shows this year. Tell us what our listeners can expect in Atlantic City in March, and then down the road in Ft Worth.

Aaron: Beyond 2023, is there a plan to expand the locations again like in the past?

Terry: Russ, how can our listeners reach you and how can they sign up to attend upcoming events?

• Why did the 2 Regular Guys want to tackle this topic?
  • Had others on in the past (Todd Downing twice, Don Copeland)
  • Honesty about Terry and his role with Equipment Zone and their place in the market
    (Terry has always been that type of guy anyway, never steering people wrong just to get a sale)
• Direct-to-Film… how it works and why do people use it?
  • PET Film – Polyethylene terephthalate
  • Adhesive – polyurethane resin
  • Let’s talk about curing options
• Why is it so appealing that everyone is flocking to get their piece of the DTF pie?
• What are the drawbacks of the equipment – Challenges people are not talking about?
• What are the limitations of the technology – when it comes to transferring, washability etc?
• Is the use of DTF and adhesive powders safe for our long-term health?
• Fumes can cause eye, skin, or respiratory irritation or potentially an allergic reaction for some

ULTIMATE QUESTION – CLOSER Game Changer or Flavor of the Month?

https://www.youtube.com/embed/CAex4jvm4ZgOTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023 * Decorated Apparel Expo Kansas City, MO – February 24-25, 2023 * EEM Show Lafayette, LA – March 3-5, 2023 * Graphics Pro Expo Irving, TX – March 9-10, 2023 * Impressions Expo Atlantic City, NJ – March 23-25, 2023 * Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023 * Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023 * Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * ASI Chicago – July 25-27, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * ASI Show ConneX Nashville, TN – October 9-12, 2023 * Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change

View Details

The decorators’ community brings a world of creative people together to make the most amazing stuff. The 2 Regular Guys know that pricing can be a huge challenge for many businesses, both large and small. In this episode, Terry and Aaron will discuss the art of finding the right pricing model for your business. They both have years of experience pricing products and so their back and forth about the methods they use will surely give you the knowledge you can put to work immediately. It’s time to find a pricing strategy that puts profit in your pockets.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/R5-WW_eCHBoDad JokeIn the new year, I’d like to tell some healthier dad jokes. I’ve been trying to think of new jokes that contain fruits and vegetables.

If any of you listeners think of any, lettuce know.

The Art of Pricing* Our experience with pricing and what we have learned + End of U.S. Screen and our take on why - Didn’t know their numbers – selling for less than what it cost – Could not make it up in volume and then from there it was how long could they feed the beast (Payroll, etc.) * Other mistakes we have seen * Art Versus Science * What is a pricing strategy + Can’t just use a spreadsheet + .99 on everything + Being the lowest price = commodity. + Pricing by committee + Models for markup * Value Propositions * Measurable vs. Perceived * Unique Value * Higher Value =/= More Input * Intangibles

https://www.youtube.com/embed/1oPtYkqmfqAOTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023 * Decorated Apparel Expo Kansas City, MO – February 24-25, 2023 * EEM Show Lafayette, LA – March 3-5, 2023 * Graphics Pro Expo Irving, TX – March 9-10, 2023 * Impressions Expo Atlantic City, NJ – March 23-25, 2023 * Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023 * Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023 * Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * ASI Chicago – July 25-27, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * ASI Show ConneX Nashville, TN – October 9-12, 2023 * Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change

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REGGIE Award winner Meghan Rodenhouse joined the 2 Regular Guys this Friday. Meghan is the spokesperson and runs marketing for Craft Express. We’ll discuss the importance of education and how to become an educator. And discuss creating online content via Facebook live, TikTok video, Reel, and more. Join us for a conversation with a rising star in our industry.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad JokeWhat did one volcano say to the other?

I LAVA you!

Sublimation EducationMeghan Rodenhouse is the current spokesperson and runs marketing for Craft Express. Previous Sawgrass spokesperson where she ran social, worked on Academy, had a podcast, hosted lives, etc. And Meghan is a current REGGIE Award winner.

What sets Craft Express apart from other dealers?

Education is important to us! We do Facebook lives, reels and TikTok videos regularly focusing on education. Plus, our YouTube video is stocked with How To videos. Most importantly, we are approachable. We love our crafty community members and want to help them. We will answer messages at all hours of the day and night. We see our users as family and we love helping them and being involved in their lives.

What does Craft Express bring to the crafting world?

Craft Express is focused on the joys of crafting for makers at all levels. At Craft Express we cater to sublimation, vinyl/HTV, rhinestone, laser engraving and several other forms of crafting. We offer makers and small businesses with the basic cornerstone products, but also offer them unique products they can’t get anywhere else. We also offer heat presses and machines that are made to not only be functional, but that people want to show off in their craft room.

Why are you working to build a community of users with Craft Express?

We are working to build a community of users because we think its important that people know that they are not alone. Crafting can be fun but it can also be difficult, especially when it comes to sublimation and vinyl. Starting out can be intimidating. We don’t want that. So we started our own Facebook community where people are free to ask questions and share projects that they have made. We are on it all the time either answering those questions or cheering people on. We are the experts on our products so who better help answer those questions than us? Plus, we love seeing what people make with our products! And we have a lot of loyal users who know a lot about our products and want to help others so this gives them the space to do that.

Why is education so important to you at Craft Express?

Education is important to us because Vik and I know firsthand how frustrating it can be for users to get started. He and I used to work for Sawgrass. We started the education program there because people would get upset. You spend a lot of money on an item. You have high expectations, then you open the box and you’re overwhelmed. These are intimidating items. Having an education outlet allows people to learn at their own pace and get comfortable with what they are doing.

How does someone position themselves as an educator in this industry?

To be an educator in this industry, you must wear many hats. You have to be a teacher, a spokesperson, a videographer, and a marketer. It sounds like a lot but it is all possible. You have to know your craft. More importantly, you have to relate to your audience. Know what the problem areas are with the items you are working with. Know what issues you had when you started. Anticipate questions before they can be asked. If you had a question about something or know something is difficult, chances are someone else does too and they’re looking for guidance. You also need to be able to communicate the solution simply and effectively. Try to answer the question or explain a solution in as little time and steps as possible. If something starts to sound confusing to you as you explain it, it is 10x more confusing for the listener.

What are the keys to making a good Facebook live/TikTok video/Reel etc…?

Be short and precise. People don’t like to watch long videos when they are looking for a quick solution. And if you want to propel your videos to the top of feeds so you ensure people see them, use keywords, trending sounds, and explain what you will be talking about at the beginning. You only have a few seconds to grab someone’s attention.

What is the importance of listening to your audience and crafting community?

It’s important to listen to your audience because they will tell you what they want to know and what they want to learn. If they are taking the time to comment, like your video or message you, they’re communicating to you what their needs are. This helps you answer questions, plan future content, relate to your audience and also be seen as a person to your audience. The more they can relate to you the more they will want to listen to you.

How can our listeners reach out to you?

Listeners can reach out to me via any Craft Express platform. I answer almost immediately. On Facebook we are Craft Express. On Instagram we are @craftexpressus. On TikTok we are @craft_express. On YouTube we are @craftexpressus. Personally, I have a Make It With Meghan page on Facebook and Instagram. I am trying to get back on it more often and focus on that as well.

https://youtu.be/4pkruLzevMMOTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS PPAI Expo Las Vegas, NV – January 10-12, 2023 * Impressions Expo Long Beach, CA – January 20-22, 2023 * ASI Ft. Worth – January 23-25, 2023 * International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023 * Decorated Apparel Expo Kansas City, MO – February 24-25, 2023 * EEM Show Lafayette, LA – March 3-5, 2023 * Graphics Pro Expo Irving, TX – March 9-10, 2023 * Impressions Expo Atlantic City, NJ – March 23-25, 2023 * Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023 * Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023 * Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * ASI Chicago – July 25-27, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * ASI Show ConneX Nashville, TN – October 9-12, 2023 * Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change

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It is Friday the 13th, but the 2 Regular Guys listeners are in for a lucky day. Marketing guru Jay Busselle is taking a break from his speaking travels and will join Terry and Aaron to talk branding. By studying successful businesses in a variety of fields, Jay has put together a blueprint for branding success we can follow in our own businesses. Fasten your seatbelts whenever Jay joins the 2 Regular Guys!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/73PvQcu28toDad JokeDid you know the new book I’m working is set entirely in my own basement

I’m hoping it makes the best cellars list.

Branding SuccessIt’s been about 30 years since Jay started printing and selling “unofficial replica” t-shirts in the mid 80’s of his favorite skiing and skateboarding companies. Jay is a board member, referred to as “chefs” for PromoKitchen, an all-volunteer nonprofit group focused on mentorship within the promo and apparel industry. He is a highly rated industry presenter and a trainer on topics like branding, social media and LinkedIn. Jay is currently the VP of sales and marketing at Equipment Zone, founding partner at FLEXpoint and a self-proclaimed CTO: Chief Taco Officer. Jay says he found his home hanging out with the other promo peeps and apparel geeks on the island of misfit toys!

Terry: What can I do to “future proof” my business?

Aaron: What is “Brand Relevance”

Aaron: Jay, how cool would it be if there were an index that measures how relevant your brand is? (Explain / show the BRI: Brand Relevance Index & Prophet.com)

Terry: Do you think you could break this down a little and keep it simple for us apparel decorators and branded merch business owners? (Explain 4 Pillars – the blueprint)

Terry: Can you share any examples of businesses in our industry that have created culture and maintain their brand relevance? ( Printed Threads & BrandFuel)

Terry: Jay, you’ve got a special project going next week in Long Beach. Tell us about that.

Aaron: How can our listeners find you?

https://youtu.be/UXN-MtCz7yUOTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS PPAI Expo Las Vegas, NV – January 10-12, 2023 * Impressions Expo Long Beach, CA – January 20-22, 2023 * ASI Ft. Worth – January 23-25, 2023 * International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023 * Decorated Apparel Expo Kansas City, MO – February 24-25, 2023 * EEM Show Lafayette, LA – March 3-5, 2023 * Graphics Pro Expo Irving, TX – March 9-10, 2023 * Impressions Expo Atlantic City, NJ – March 23-25, 2023 * Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023 * Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023 * Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * ASI Chicago – July 25-27, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * ASI Show ConneX Nashville, TN – October 9-12, 2023 * Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change

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From things the industry really needs to wishful thinking, the 2 Regular Guys are back in 2023 with their annual “10 Things” list in their own 10th year on the air. Whether from a 10,000-foot perspective to nuts and bolts ideas, Aaron and Terry look to the coming year with hope and anticipation. Join in with your own thoughts on the future of our industry in this new year.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/gurRFB5YUfADad JokeDid you know I opened a gym called New Year’s Resolution

For the first two weeks I have gym equipment there. After that it’s just a bar.

10 ThingsOur list from last year…

Terry: Is it too easy and cheap to just say I’d like to see more trade shows happen this year? Most of us like to touch and feel new products, and more and more new industry participants need to be face-to-face with not only equipment and supplies, but vendors, instructors and other decorators.

Aaron: What Printing United Does in the Garment and Personalized Product Space? This is not necessarily something I’d like to see that I’m not seeing, more of a hope to see what comes from our industry’s trade association. My concern is the packaging and printing worlds that they’ve acquired push out the garment space. But I know there are some fantastic people there like Amanda, Josh Carruth and Cassie Green. So I’m optimistic, just more of a cautionary tale. I’m happy to participate be on panels or support so I’ll do my part. I’d also love to see more sublimation and embroidery representation. ThreadX?

Terry: Fewer snake oil salesmen. That sounds like a negative but I’m just asking for people to do their research before handing over your CC. There are a few companies in our industry that cause you to cringe when someone says “I just bought from…”

Aaron: Less “Cliques”. We are all decorators and I know we all have our own communities and what we are drawn to, but how do we support the greater good?

Terry: Shop checkup checklist. When I talk to decorators in a variety of areas about an issue they’re having, I always have them walk step by step through their process. There are certain things consistent from shop to shop I’m looking for. A checklist could be applied to most any decoration method to get everyone “on the same page.” Maybe suppliers could put together a loaner kit to use for testing.

Aaron: A USA made Vacuum Press – I thought back about 5 to 10 years ago there was some interesting stuff happening in the 3D sublimation world, but when people stop buying cell phone cases the interest in 3D sublimation seem to die. I think the only way to resurrect that is to really improve the quality of the presses available.

Terry: More panel discussions like older days of trade shows. I always loved watching these panels of experts and you still see them now and again, but not like in the past. We’ve done it ourselves at DAX. And, if we’re short trade shows again this year, pretty easy to do as an online panel discussion.

Aaron: Embrace the power of the Mastermind – and I’m talking about a real mastermind. There is a specific formula that has been proven over and over again. In fact, back to the time of people like Andrew Carnegie. I see these so-called masterminds pop up frequently that are more of just a tribe or social gathering with a little teaching. A real Mastermind is about accountability working with a limited number of people in a very specific format where time is kept and an agenda is adhered to. I know I run masterminds but I’m not even talking about just mine, I’d like to see it be something that is more readily used and common in our industry. My Mastermind group is invaluable to me and I know the people that are in The Mastermind groups that I run will tell you how much it has changed their businesses. So I just like to see more people be open to the concept and be willing to playful out.

Terry: Side hustle guides. I talked about this once before, suggesting distributors put together equipment packages for people who want to be somewhere between a crafter and a full time decorator. But I think there’s another part to this. You’ve got 10 hours a week you’re giving to this side hustle. Here’s what you should attempt and here’s what you should avoid to make the most of your limited hours and minutes. A focused niche, product line, technology.

Aaron: Disruption of Distributor Model – I found myself going back and forth on titling this disruption or changes, but unfortunately I feel like the distributors have already squandered their chance. From the outside looking in from both my vantage point and the vantage point of many of their customers who are not small by any stretch of the imagination they seem to value bigger profits over customer relationships.

1. Terry: I’d like to see, I expect to see, trade shows seek their new level. So what does that mean? Trade shows won’t return exactly as before. For good or for bad (if you run a trade show), many typical exhibitors at all or most shows were very successful during COVID without the costs of trade shows. Many of these companies are weighing how much of this expense they’re willing to take on again. This is a conversation or debate taking place at manufacturers, dealers and distributors throughout the industry.
2. Aaron: Mid Range Heat Press. Going from 16×20 to the next level is a massive cost jump. How can you make a mid range size more viable? A 30 x 40 or a 40 x 60 that can still be affordable on the average credit card?
3. Terry: I miss ThreadX (by Printing United) but apparently not financially viable so likely gone for the time being. I’d like to see an online version of ThreadX that is not tied into a business or organization with a profit agenda. I would miss the personal interaction but the speakers were awesome, and the attendee mix as well. Option 2, tie a live event to the Expo in Atlanta either a day or two before or after. This is an idea we’ve kicked around on past shows.
4. Aaron: More Balance. Now back to the high level woo woo stuff that you know and love from me. I get to work with a lot of business owners, and I see us all really siloing our lives. There is the business life about making money. There is the home life, the community. I’d like to see people integrate this more and that starts by really defining our purpose and why. Then operating from that space centrally.
5. Terry: I’m looking forward to innovation and clarity in DTF printing. By innovation, I’m referring to things like single sheet powder application devices. There are some devices but to my knowledge none that will coat a 16×20 sheet yet. By clarity I mean things like, what’s the truth about the adhesive powder. And in general just a better understanding of proper methods and techniques.
6. Aaron: Less Competition. OK, one more woo-woo thing. I know business is set up as a thing you have to win, more market share, beat the other guy. But I think this drags us away from an abundance mentality that I have found to be crucial to success. We need partnerships, we need collaboration, we need a push towards the greater good, which all goes out the window when it is a competition. Us versus them. As someone who is very competitive, this is something I have to work on actively, finding ways to use my competitiveness to do more, not just to beat someone else. So I guess a challenge for the Regulators – Is there a way we can support and effort of yours through 2 Regular Guys? How can we be collaborative – keyword collaborative? Most of what we get is hey Terry, Aaron and Erich, this is what you can do for us. I want collaboration! Win Win!
7. Terry: We are already seeing garments that come pretreated out of the box. The dam began to crack on this during 2022.There are more coming this year. What I personally would like to see though, is more consistency from brand to brand, style to style, and even color to color in pre-pretreated shirts. We’re not there yet. We’re getting closer but not with every brand and garment and color. And I fear that newbies might think it’s something they’re doing wrong, because the shirt must surely be pretreated correctly by the professionals! On the plus side, all of us are witnessing a definable moment in the industry that will change the way we move forward. Shout out to Brian Walker at RTP Apparel (Image Armor) for pioneering this market with a well-pretreated garments. They were not the first, but they were the first to get it right.
8. Aaron: Trade Association. This is not a knock on Printing United at all. They are a great group and do a great job at doing what they do. They are a media company now, and the convergence is a great thing, and I think they have hit their stride. Vegas was a great indicator. But I believe there should be a specific Garment trade association. I have talked about this before I know and I’m really keen on it, I just can’t do it alone.
9. Terry: Innovation, innovation, innovation. Outside of DTF, most industry innovations have been on the shelf for the past Covid years. I’m looking forward to seeing what companies have been holding back. We’ll see lots of new ideas in Long Beach and this Fall in Atlanta for Printing United.
10. Aaron: Supply Chain Repair or Disruption. The big distributor model has proven when faced with challenges, they didn’t get more customer-centric, they actually got worse. Their free freight promises go out the window because of their problems, not the customers, and just a lack of really being empathetic to their customers, only their bottom line. Now lots of drop shipping. I think manufacturers need to look at more direct sales, and less reliance on distributors.

https://youtu.be/rQAyUGoTxCIOTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS PPAI Expo Las Vegas, NV – January 10-12, 2023 * Impressions Expo Long Beach, CA – January 20-22, 2023 * ASI Ft. Worth – January 23-25, 2023 * International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023 * Decorated Apparel Expo Kansas City, MO – February 24-25, 2023 * EEM Show Lafayette, LA – March 3-5, 2023 * Graphics Pro Expo Irving, TX – March 9-10, 2023 * Impressions Expo Atlantic City, NJ – March 23-25, 2023 * Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023 * Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023 * Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * ASI Chicago – July 25-27, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * ASI Show ConneX Nashville, TN – October 9-12, 2023 * Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change

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Break out your junior yellow legal pad or Google Docs, and let’s do some planning for success. It’s time for another annual 2 Regular Guys tradition. PLANNING for the new year. 2023 is going to be a great year for the Decorators Community as we all continue to get better at this “new normal.” Aaron and Terry will break down how they plan for the next year, and we are excited to discuss with the #Regulators what the future will hold. It’s GO Time!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad JokeWhen Santa’s elves are busy in the workshop, what music do they listen to?

Wrap Music

Terry’s New BookExciting News! Terry has published his latest book. Beer, Bait & Barbecue: The Secret and True Origin of Vampires upon the Earth. Get your copy at https://decorators.ink/bbb

Planning for 2023Previous Year – 2022

Aaron: Have a Process

Aaron: What are the metrics you will be used to track your progress in 2022

Aaron: Set clear goals that include how much and by when

Terry: Look at the changes your business went through during the 2021 version of the Covid year, and determine which you want to keep

Terry: Equipment purchases in 2022 – Lead times are real and not going away

Terry: Follow through… with customers, with employees, with your personal plans…

Planning for 2023

Terry: Do you know your brand?

• And if you do, is it the brand you want?
• Here’s what it’s not…
• Your brand is not your logo
• Your brand is not “Hey, look at me!”
• Your brand is not a mission statement
• So what is your brand?
• Your brand is your promise
• Brand is about relationships
• What can they expect from you?
• What separates you?
• Why do you do what you do?
• Your brand is who you are… who you want to be… who people perceive you to be

Aaron: Love that you brought up branding. Clarity on who you are and who you service is so important.

• What customers did you enjoy working with?
• What customers need to go elsewhere
• When you try to be all things to everybody, you end up being nothing to no one.

Erich: Review & Forecast FURTHER OUT than you think you should

Terry: In 2023, become an expert at what you do

• Every expert has a beginning
• What 1 task or technique would you like to be better at in 2023
• Lay out a plan for weekly efforts in that area
  • Reading up on the subject
  • Set aside time to experiment

Aaron: Systems

• Business needs to be a system. Things you can repeat
• Automate – What are you doing over and over?
  • Stop going it alone. https://osg.link/iworker

Erich: Learn to ‘Prune’ & Understand ‘Fitness’

Terry: Plan to become the “go to” decorator in your area… in your marketplace

• Do good work and deliver on time!
• This is the true secret to success
• You can compete with anyone large or small if you do good work…
• Make it easy to buy from you
• It’s often not about price
• Most customers are not professional buyers
• Innovate – try something new
• Specialty inks, vinyl, thread, techniques

If there is time LOL – Talk about having clarity of goal, mission, and why. Planning is so much more accurate with those things in mind. Also, trust your gut.

https://youtu.be/P__jfB7RFIgBE PART OF #5THINGSIf you would like to present your 5 Things, five quick points on any subject, whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.

OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS Applique Getaway Virtual – November 15, 2022 * PPAI Expo Las Vegas, NV – January 10-12, 2023 * Impressions Expo Long Beach, CA – January 20-22, 2023 * International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023 * Decorated Apparel Expo Kansas City, MO – February 24-25, 2023 * EEM Show Lafayette, LA – March 3-5, 2023 * Graphics Pro Expo Irving, TX – March 9-10, 2023 * Impressions Expo Atlantic City, NJ – March 23-25, 2023 * Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023 * Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023 * Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change

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It’s that time of year again for the 10th time since the inception of 2 Regular Guys. The Decorators Community Industry Awards – the REGGIE’S! The only industry award that the people completely run. You all nominate, you all vote, and we get to facilitate. On this show, we will announce the winner from the 10 categories and host as many of them live as we can to accept their awards. The REGGIE’S this year is sponsored by Our Success Group. Please support them to be able to keep the REGGIE going by going to https://oursuccessgroup.com/tryosg/

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

Dad JokeHow do Baby Boomers change a lightbulb?

We don’t. We just tell people how much better the old lightbulb was.

Terry’s New BookExciting News! Terry has published his latest book. Beer, Bait & Barbecue: The Secret and True Origin of Vampires upon the Earth. Get your copy at https://decorators.ink/bbb

10th Annual REGGIE Awards Announcement1. Best New Product – This category is for products that have made an impact on our industry in 2022. These products must have been released in the last 3 years and have not made the voting before.

Nominees

Threadconverter.com Matt Enderle

Sublimation Paints from Artesprix

Corel Font Collector by TRW

Ultra Color Max Transfers by Stahls

Chenille Native BX font from Lynnie Pinnie Embroidery

Aaron: Tell us how you found yourself in the decorating industry

Terry: As a REGGIE Award winner, what one piece of advice would you offer to our listeners?

1. Best Customer Service (List the Company and Person) – Share a specific company and if there is a person who stands out there, share them too. This company and team member are customer service oriented. These companies have specific policies in place that are customer service oriented and put their customers first in our industry.

Nominees

Vik Patel – Craft Express

Marvin Peardon- Driven By Graphics Supply Co

Amanda Jordan -True Digital Artistry

Lisa Shaw – Embrilliance

Pilar Harrison – The Rhinestone World

Terry: Tell us how you found yourself in the decorating industry

Aaron: As a REGGIE Award winner, what one piece of advice would you offer to our listeners?

1. Best Industry Educator – This category is to recognize the best educator in our industry during 2022. This is someone who writes for the industry magazines, presents seminars or webinars, or otherwise educates people to improve our industry. This person should be focused on education rather than offering infomercial type content.

Nominees

Nicky Adamkiewicz The Sassy Subber

Laurie Donovan – SG Creative Studio Workshops

Erich Campbell

Matt Vassallo – The Rhinestone World

Todd Downing – Fat Dad

Aaron: Tell us how you found yourself in the decorating industry

Terry: As a REGGIE Award winner, what one piece of advice would you offer to our listeners?

1. Best Podcast or Online Education – This category is to recognize a podcast, online blog, video platform, virtual event, training sessions or other online platforms that provide the best educational content in our industry. If it is education on the internet it fits in this category!

Nominees

Meghan Rodenhouse Craft Express Live

Conde YouTube

The Rhinestone World Tribe

2 Regular Guys Podcast

Lisa Shaw Sew Bubbles

Terry: Tell us how you found yourself in the decorating industry

Aaron: As a REGGIE Award winner, what one piece of advice would you offer to our listeners?

1. Best Industry Trade Show – This category has reentered the REGGIE Awards this year since many in-person events have taken place in 2022. We want to recognize the in person event that best supported, educated and provided networking for the decorators community in 2022.

Nominees

Print United Expo Las Vegas

DAX Chicago

Impressions Expo Long Beach

Appliqué Getaway

Graphics Pro Expo Charlotte

Aaron: Tell us how you found yourself in the decorating industry

Terry: As a REGGIE Award winner, what one piece of advice would you offer to our listeners?

1. Most Influential Up and Comer in the Industry – This category is to recognize the under 40 crowd in our industry. This nominee should exemplify all the positive aspects of garment and product decoration. Before nominating, please be sure the person is in fact under 40.

Nominees

Adam Fuller

Steven Wingler

Amanda Jordan

Lisa Potts

Jeff Fuller

Terry: Tell us how you found yourself in the decorating industry

Aaron: As a REGGIE Award winner, what one piece of advice would you offer to our listeners?

1. Women in Garment Decorating Award – Based on our quarterly show of the same name, this category is meant to recognize the person who is doing the most to raise the profile of women in the industry.

Nominees

Lauren Owens

Kristine Shreve

Lyndsie Salcido

Pilar Harrison

Ramona McKee

Aaron: Tell us how you found yourself in the decorating industry

Terry: As a REGGIE Award winner, what one piece of advice would you offer to our listeners?

1. Most Inspirational Decorators Community Member – This is for anyone in the industry who has shown their ability to step above the fighting, debating and commiserating (blaming, complaining, & excuse making) and lead with encouragement, motivation and inspiration. Group leaders or moderators or just those that are always uplifting.

Nominees

Nicky Adamkiewicz

Lauren Owens

Todd Downing

Skip Davis

Erich Campbell

Aaron: What does it mean to you to be recognized by the community?

Terry: What do you attribute your success to in the industry?

1. Best Guest on 2 Regular Guys Podcast – This category is to recognize the guest on the 2 Regular Guys Podcast that provided the most information that helped your business and was entertaining.

NOTE: Those of you pushing your folks to vote. Make sure you are also encouraging them to watch and be educated voters. Many people in this category that were never on the show this year.

Nominees

Laurie Donovan

Lisa Potts

John Morris

Jenna Sacket

Aaron: What does it mean to you to be recognized by the community?

Terry: What do you attribute your success to in the industry?

1. Best Ambassador for the Industry – This category is to recognize someone who represents our industry, within and without and exemplifies all the positive aspects of garment and product decoration.

Nominees

Aaron Montgomery

Marvin Peardon

Skip Davis

Luiz Vitor

Stan Banks

Terry: Tell us how you found yourself in the decorating industry

Erich: As a REGGIE Award winner, what one piece of advice would you offer to our listeners?

https://youtu.be/h6CR1hbK6MIBE PART OF #5THINGSIf you would like to present your 5 Things, five quick points on any subject, whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.

OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS Applique Getaway Virtual – November 15, 2022 * PPAI Expo Las Vegas, NV – January 10-12, 2023 * Impressions Expo Long Beach, CA – January 20-22, 2023 * International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023 * Decorated Apparel Expo Kansas City, MO – February 24-25, 2023 * EEM Show Lafayette, LA – March 3-5, 2023 * Graphics Pro Expo Irving, TX – March 9-10, 2023 * Impressions Expo Atlantic City, NJ – March 23-25, 2023 * Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023 * Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023 * Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change

View Details

Travis Ross will be joining the 2 Regular Guys on Friday. In 2017, Travis began experimenting with Print on Demand and now owns and operates Make Your Mark Design – a full-service POD fulfillment service. We’ll talk about POD opportunities and how our listeners can take advantage of this segment of the decorating marketplace. Special thanks to Christopher Kretz of Kretz Family Designs for suggesting and connecting us with Travis. We truly are run by the #Regulators and are so grateful.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/cWubYo1h_OsDad JokeEver heard of the Christmas Alphabet?

Only 25 letters… it has no L

Terry’s New BookExciting News! Terry has published his latest book. Beer, Bait & Barbecue: The Secret and True Origin of Vampires upon the Earth. Get your copy at https://decorators.ink/bbb

The Print on Demand MarketTravis Ross has always had the entrepreneurial bug, but early in his career could never find the perfect fit. After being laid off in 2015, he jumped head first into selling physical products on Amazon using arbitrage, wholesale, and private label, as well as launching the Rocky Mountain Reseller Conference in Denver. In 2017, he began experimenting with Print on Demand and now owns and operates Make Your Mark Design – a full service POD fulfillment service with 5 different printing methods. He also co-hosts the Print On Demand Cast each week with Josiah Sifuentes and has spoken at different events about the Print On Demand industry. Travis currently lives just north of Denver, CO with his wife and five children.

Terry: What got you into the print on demand industry?

Aaron: Where do you currently sell your products?

Terry What other ways are you involved in the POD industry?

Aaron: What are the different ways business owners (and aspiring business owners) can take advantage of print on demand?

Terry: How can existing printers leverage their current equipment and skills by using a POD model?

Aaron: Are there any pitfalls that people should avoid as they begin down this path?

Terry: In your opinion, what does the future hold for POD?

Aaron: Travis, how can our listeners find you?

Print On Demand Cast (PODCast)

http://printondemandcast.comhttp://printondemandcast.com/facebookhttp://anchor.fm/printondemandcast

Make Your Mark Design

http://makeyourmark.design

https://youtu.be/788BBNi4ljsBE PART OF #5THINGSIf you would like to present your 5 Things, five quick points on any subject, whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.

OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS Applique Getaway Virtual – November 15, 2022 * PPAI Expo Las Vegas, NV – January 10-12, 2023 * Impressions Expo Long Beach, CA – January 20-22, 2023 * International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023 * Decorated Apparel Expo Kansas City, MO – February 24-25, 2023 * EEM Show Lafayette, LA – March 3-5, 2023 * Graphics Pro Expo Irving, TX – March 9-10, 2023 * Impressions Expo Atlantic City, NJ – March 23-25, 2023 * Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023 * Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023 * Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change

View Details

The Women in Garment Decorating episode has a wonderful twist thanks to a chance encounter at the recent Printing United Alliance Expo. As garment and product decorators, we are also part of a larger group of printing professionals on full display at the Expo. In the print and wide format world is a group called the Women in Print Alliance. We are excited to welcome two advisory council members, Ann Crum, the Executive Director of Phoenix Inkjet & Colour Solutions LLC, and Kristin Lanzarone, the Owner/Operator of WrapStar Pro. Ann and Kristin will share more about the Women in Print Alliance’s work, how we can all support women in the industry, and gain a very amazing perspective from two amazing women.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Got to https://oursuccessgroup.com/tryosg

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/9Vh4P9S7DfMDad JokeWhat do you call a detective electrician?

Sherlock Ohms

Terry’s New BookExciting News! Terry has published his latest book. Beer, Bait & Barbecue: The Secret and True Origin of Vampires upon the Earth. Get your copy at https://decorators.ink/bbb

Women in Print Alliance Can we start with the Women in Print Alliance (https://womeninprintalliance.org/)? Tell our listeners about the organization and its purpose. How was it started? Ann * What does it mean to you to be a part of it? Kristin then Ann * What changes have you seen since the inception of the women in print alliance? * I love the mission of the alliance – to attract, retain, advance, and advocate for women in the printing industry through education, personal and professional development, networking, and community building. How can we attract more women to the printing industry? * Ann I saw one of the blogs on the site that you wrote about a new adventure back in 2020 (https://www.printing.org/blog/women-in-print-blog/2020/07/14/are-you-ready-for-an-adventure) * What is your best piece of advice for and women out there looking to start their own company? * Kristin* I know you are a single Mom, started your own business and really have been doing most of the business on your own. What has been the trick to balancing all of that? * Where do you see the most opportunity for growth in your space or the industry as a whole? * As an industry, what work do you feel still needs to be done? How can all of us support those changes? * Where can our listeners reach out to each of you?

One last question for both of you: If a young lady who is brand new to our industry came to you in a rush and said “I have 1 minute. What is the #1 piece of advice you have for me,” how would you answer her?

https://youtu.be/788BBNi4ljsBE PART OF #5THINGSIf you would like to present your 5 Things, five quick points on any subject, whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.

OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS Applique Getaway Virtual – November 15, 2022 * PPAI Expo Las Vegas, NV – January 10-12, 2023 * Impressions Expo Long Beach, CA – January 20-22, 2023 * International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023 * Decorated Apparel Expo Kansas City, MO – February 24-25, 2023 * EEM Show Lafayette, LA – March 3-5, 2023 * Graphics Pro Expo Irving, TX – March 9-10, 2023 * Impressions Expo Atlantic City, NJ – March 23-25, 2023 * Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023 * Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023 * Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change

View Details

🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯

We are excited to bring you the complete nominations for the 2022 REGGIE Awards. This is our 10th annual “peoples choice” style industry awards, and we will be announcing all of the nominees as well as the 5 people that you will be voting for during the month of November. Then we will crown the 2021 REGGIE Winners on December 9th. This is one of the most important shows we do each year because this is where we get to recognize all of the people who have made a difference in our industry.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/UTGG2dJKya0Dad JokeDid you know that trees commit to one romantic relationship at a time?

They practice mahogany

Terry’s New BookExciting News! Terry has published his latest book. Beer, Bait & Barbecue: The Secret and True Origin of Vampires upon the Earth. Get your copy at https://decorators.ink/bbb

REGGIE NomineesHere are some ground rules for nominating:

• You must nominate a company or individual in at least seven of the 10 categories. Nomination forms that have less than 7 categories filled in will be tossed out and not counted.
• To encourage a wider range of participation from around the industry, we are limiting nominations to a maximum of two categories per company or individual. In the case a company or individual receives nominations in more than two categories, the top two vote counts per category will be used.
• Nominations close on November 10th at 5 PM Central Time. This is a hard date, so no emails afterwards asking us to make an exception.
• Nominee announcements will be November 11th
• Voting will take place beginning December 8th at 5 PM Central Time
• Winners will be announced on our show December 9th

Notes:

137 Nominations Forms Completed – 33 Kicked out for not following instructions. Not bad, 75% of the industry took time to read.

(Other Comment) – You need to add a category for Best Dad Joke!!! 🙂 🙂 🙂

1. Best New Product – This category is for products that have impacted our industry in 2022. These products must have been released in the last 3 years and have not made the voting before. (We will do our best to police, but we can’t verify every product was released in the last 3 years.

Merrowly by Embrilliance – Last Year

Nominees

3D Puff tool by Justin Armenta

Glitter DTF transfers from Fat Dad

Siser DTV

360iq press

Bill Guard https://www.signcodesigns.com/bill-guard

Bottle Caddies by Blanktastics

Cut Needle – Vitordigitizing -Luiz vitor Mendes Neto

Double Squeegee – Action Engineering

East West Machines

HTV Anything – The Rhinestone World

Image Armor Platinum

Siser Juliet Vinyl Cutter

Supacolor Hybrid-Printed Heat Transfers

Wind Spinners by Taz Cre8tion Metals, steel with sublimation powder coating. 100% Veteran Owned.

Voting On

Threadconverter.com Matt Enderle

Sublimation Paints from Artesprix

Corel Font Collector by TRW

Stahls – Ultra Color Max Transfers

Chenille Native BX font from Lynnie Pinnie Embroidery

1. Best Customer Service (List the Company and Person) – Share a specific company and if there is a person who stands out there, share them too. This company and team member are customer service oriented. These companies have specific policies in place that are customer service oriented and put their customers first in our industry.

Sublimation 101 – Michael Kaminsky – Last Year

Nominees

Corey Downing – Fat Dad

Nicky Adamkiewitz – The Sassy Subber

Rene from Texmac

SanMar

Stahls transfer express

DBG Print Shop (Driven by Graphics) Marvin Peardon … Blank Products, EcoSolvent Printing, and supplies.

TRW Matt Vassallo

Wilcom Australia – Brenden Prazner

Barudan- Brandon Stone

Bill Patel craft Express

Blanktastic – Claire Sheppard.

Cheryl Simon TransferExpress

Clay Barbera – CorelTrainer.com

ColDesi, Mark Stephenson

Conde

Creek Manufacturing

Embrilliance Support – Jim Kassing

Equipment Zone – Roy Huseman

Fat Dad Custom Designs

GSG – Graphic Solutions Group – Mark Granberry-President

Howard Custom Transfers – Linda Bacon

Jakprints

Jerilee Medearis… Sunfacer

Joe Mellen – S&S Activewear

Liz beavers from gsg

Nancy at Supacolor

Night Owls

Printed Mint – Always overperforms

Roy Huseman, Equipment Zone trainer and technician

RREM Distributors.

Sandy jo pilgram

SanMar Teresa Riley

SanMar. Misty wolverton

Sheila @ Designs by Babymoon

Todd Downing

Voting On

Vik Patel – Craft Express

Marvin Peardon- Driven By Graphics Supply Co

Amanda Jordan -True Digital Artistry

Lisa Shaw – Embrilliance

Pilar Harrison – The Rhinestone World

1. Best Industry Educator – This category is to recognize the best educator in our industry during 2022. This is someone who writes for the industry magazines, presents seminars or webinars, or otherwise educates people to improve our industry. This person should be focused on education rather than offering infomercial type content.

Laurie Donovan – Sawgrass Product Ambassador – Last Year

Nominees

Justin Armenta – JA Digitizing & The Embroidery Nerd

Lisa Shaw

Josh Ellsworth from Stahls’

Marshall Atkinson

Jeff Fuller

Dave Conner Transfer Express

Aaron Montgomery- OSG

Cassie Green, Apparelist/PRINTING United Alliance

Dane Clement – Great Dane Graphics

Jay Busselle, Terry Combs

Juna – Detour Shirts

Kristine Shreve

Mark Coudray

Marvin Peardon- Driven By Graphics Supply Co

Pilar Harrison

Richard Greaves

Richard Tilley

Voting On

Nicky Adamkiewicz The Sassy Subber

Laurie Donovan – SG Creative Studio Workshops

Erich Campbell

Matt Vassallo – The Rhinestone World

Todd Downing – Fat Dad

1. Best Podcast or Online Education – This category is to recognize a podcast, online blog, video platform, virtual event, training sessions or other online platforms that provide the best educational content in our industry. If it is education on the internet it fits in this category!

2 Regular Guys

Nominees

Eric Campbell The Take Up

Condé

Morning Mindset – Todd Downing

Lisa Shaw sew-bubbles

The Embroidery Nerd – The Needle Bar Live

Shirt Show – Dylan & Andy

Kristine Shreve’s Women + Business – Kristine is paving the way for women to have a stronger, better voice in the industry, but in a business sense. Many of her guests share their business experience and advice for other women and beyond. She also makes an effort to educate on a variety of topics.

Laurie Donovan Sawgrass Product Ambassador Zoom calls

Stahls’ TV on You Tube

Embroidery Nerds Jeff , Justin, Matt

CASPodcast, Custom Apparel Startup Podcast

Needle Bar- Embroidery Nerds.

OSG community

P.O.D. Cast with Travis and Josiah

Ramona McKee- Quick2Stitch- Coffee and Conversation

Roland online videos

Tacos with Jay & Jeff video show

Small Business Saturdays – Aaron Montgomery

Toast to Transfers

Transfer Express Webinars

Voting On

Meghan Rodenhouse Craft Express live demos

Nicky Adamkiewitz – The Sassy Subber

The Rhinestone World

2 Regular Guys Podcast

Tuesday with Todd-Todd Downing

1. Best Industry Trade Show – This category has reentered the REGGIE Awards this year since many in-person events have taken place in 2022. We want to recognize the in person event that best supported, educated and provided networking for the decorators community in 2022.

Appliqué Getaway

Nominees

DAX Kansas City

Pinners Ft Worth

ShirtLab

Everything Embroidery Market

ISS Fort Worth

ISS Shows, Atlantic City

Voting On

Print United Las Vegas

DAX Chicago

Impressions Expo Long Beach

Appliqué Getaway

Graphics Pro Expo Charlotte

1. Most Influential Up and Comer in the Industry – This category is to recognize the under 40 crowd in our industry. This nominee should exemplify all the positive aspects of garment and product decoration. Before nominating, please be sure the person is in fact under 40.

Crystal Baugh – The Rhinestone World

Nominees

Rich Kuhn (Hustle Ninjas)

Jenna Sackett

Adrienne Palmer – Screen Printing Magazine

Abby Clarke from Transfer Express

ApareciumDesignCo Ashley Dodd

Austin Caldwell – Snappy Press

Corey Pendergraft

Dave Conner

Erastus snorweah

Eric Solomon – Night Owls

Jessica Snyder – Envision Tees

Joe Piazza – Siser

Katie Wubben

Kelly Walters

Lee Stewart

Luis Vitor, Vitordigitizing

Lyndsey with Linnie Pinnie Embroidery

Patrick Ali

Richard (King) Tilley, ROQ.US

RJ Silva

Sergio Ramirez

Stan Banks

Val Solomon

Voting On

Adam Fuller – BJJ Hats

Steven Wingler

Amanda – True Digital Artistry

Lisa Potts

Jeff, from the Embroidery Nerds

1. Women in Garment Decorating Award – Based on our quarterly show of the same name, this category is meant to recognize the person who is doing the most to raise the profile of women in the industry.

Nicky Adamkiewicz

Nominees

Nicky Adamkiewitz – The Sassy Subber

Corey Downing

Adrienne Palmer – Screen Printing Magazine

Jenna Sacket from Stahls’

Lisa Potts

Ali Banholzer

Kelly Walters: Stahls

Valerie Solomon – Night Owls

Megan Erber

Amber Massey

Becky with Power Tools in Thread

Cassie Green

Julie Trosen Blue Moose Boutique

Kellie DeFries – Crystal Ninja

Kim Johnson – Paisley Jo Designs

Kylene Montgomery

Laurie Donovan

Lee Carolseli at balboa threadworks

Marj Esterling

Melissa from Silhouette School

Michelle glab

Nancy Moran Julian of Huckleberry Ink

Stephanie Young

Tanya Doyscher

Voting On

Lauren Owens

Kristine Shreve

Lyndsie Salcido Lynnie Pinnie

Pilar Harrison

Ramona McKee

1. Most Inspirational Decorators Community Member – This is for anyone in the industry who has shown their ability to step above the fighting, debating and commiserating (blaming, complaining, & excuse making) and lead with encouragement, motivation and inspiration. Group leaders or moderators or just those that are always uplifting.

Nicky Adamkiewicz

Nominees

Frank Dunn

Luis Vitor, Vitordigitizing

Marvin Peardon- Driven By Graphics Supply Co

Aaron Montgomery

Kristine Shreve

Laurie Donovan

Matt Vassallo

Ramona McKee

Ryan Moor of ROQ

Allyson Collins

Driven by Graphics- Marvin

Erastus snorweah

Eric Solomon

Jed Seifert, Stakes Manufacturing

Jeffrey Paul – Youngone

Joe, owner of Heart and Hustle

Josh Ellsworth

Linda Sunny Fox

Lisa Shaw

Mike Henriquez – Potato Chimps

Pilar Harrison

Ross Hunter/UNITE Together

Shelia @ Babymoon designs

Stan Banks: T-shirt Side Hustle

Trevor Murphy

Voting On

Nicky Adamkiewicz The Sassy Subber

Lauren Owens

Todd Downing from Fat Dad Custom Designs

Skip Davis

Erich Campbell

1. Best Guest on 2 Regular Guys Podcast – This category is to recognize the guest on the 2 Regular Guys Podcast that provided the most information that helped your business and was entertaining.

NOTE: Those of you pushing your folks to vote. Make sure you are also encouraging them to watch and be educated voters. Many people in this category that were never on the show this year.

The Embroidery Nerds

Nominees

Decorators & Marketing : Marj Easterling of Big Lick Screen Printing LLC, Deanna Smith of N the Zone Ink, and Amber Penny Massey

Erich Campbell

Gloria Lafont

Hope Dale and Cristina Schulman – Everything Embroidery Market

Jay Busselle

Jed Seifert

Josh Ellsworth

Joshua Carruth

Kristine Shreve

Max Hellman – Live Event Printing

Richard Tilly

Victor Pena

Voting On

Nicky Adamkiewicz The Sassy Subber

Laurie Donovan

Lisa Potts

John Morris of Club Colors

Jenna Sacket from Stahls’

1. Best Ambassador for the Industry – This category is to recognize someone who represents our industry, within and without and exemplifies all the positive aspects of garment and product decoration.

Erich Campbell

Nominees

Matt Vassallo – The Rhinestone World

Skip Davis

Luiz Vitor

Pilar Harrison

Stan Banks of T-Shirt Side Hustle

Amanda J – true digital artistry

Brett Bowden

Brian Bailie Creator of Embrilliance

Cassie Green

Charlie Taubleib

Dannesh Kassamali Silky Socks

Dave with Transfer Express

Driven by Graphics – Marvin

Eric Solomon

Joshua Carruth, PRINTING United Alliance

Justin Armenta

Lauren Owens

Lisa Shaw

Lon Winters – Graphic Elephants

Mark Suhadolnik

Marvin Peardon- Driven By Graphics Supply Co

Meghan Rodenhouse -craft express us for her live videos

Michael, Sublimation 101

Sprite Rose Wood, Conde Systems

Terry Combs

Voting On

Laurie Donovan

Todd Downing

Nicky Adamkiewicz

Erich Campbell

Aaron Montgomery

https://youtu.be/irr8fos6-cwBE PART OF #5THINGSIf you would like to present your 5 Things, five quick points on any subject, whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.

OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 4-5, 2023. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting February 18-19, 2023. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS Applique Getaway Virtual – November 15, 2022 * PPAI Expo Las Vegas, NV – January 10-12, 2023 * Impressions Expo Long Beach, CA – January 20-22, 2023 * International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023 * Decorated Apparel Expo Kansas City, MO – February 24-25, 2023 * EEM Show Lafayette, LA – March 3-5, 2023 * Graphics Pro Expo Irving, TX – March 9-10, 2023 * Impressions Expo Atlantic City, NJ – March 23-25, 2023 * Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023 * Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023 * Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change

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🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯

Jed Seifert from Stakes Mfg will join the 2 Regular Guys on Friday. Stakes Manufacturing is a print-on-demand apparel company out of Cleveland, OH, where they are passionate about inclusion and currently employ several individuals with different disabilities. Jed has been leading the charge to make employing people with disabilities the norm in our industry, not just an outlier. Jed will share what he learned from the panel discussion at Printing United and where he sees the need for more education and information. He will also share how you can participate in this worthwhile effort within your business because it makes sense morally and business-wise.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

NewsIf you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News”

https://youtu.be/yreN84xT1xkDad JokeFrom Erich Campbell

No matter where I go, I like to bring my ukulele.

That way, whenever someone asks if I play an instrument I can say, “I play a little guitar.”

10th Annual REGGIEsNominate at https://www.2regularguys.com/reggies until November 10th at 5 PM Central Time.

Terry’s New BookExciting News! Terry has published his latest book. Beer, Bait & Barbecue: The Secret and True Origin of Vampires upon the Earth Get your copy at https://decorators.ink/bbb

Disability InclusionAaron: Jed Seifert is the Co-founder of Stakes Manufacturing, a print-on-demand and wholesale apparel printing company out of Cleveland, OH where they are passionate about inclusion and currently employ a number of individuals with different disabilities. Stakes was recently awarded the APSE 2022 National Employer of the Year recognizing their hard work building an inclusive workforce employing people with disabilities.

Terry: Jed, let’s start with how you came to our industry.

Aaron: Talk to us more about your passion for disability inclusion in business.

Terry: Why does inclusion make sense for businesses?

Aaron: Why do you think more companies aren’t hiring people with disabilities?

Terry: You were a part of a Printing United panel about a week ago. Talk to us about that panel and what it brought to light for the audience.

Aaron: Tell us how companies can get started with hiring people with disabilities?

Terry: If our listeners want to participate, what resources are available for them to find support?

Terry: What are some of the “wins” you’ve seen from our industry?

Aaron: What more can we all do going forward? What is next for you and this movement?

Terry: How can our listeners find you?

https://youtu.be/0hV9SJXuO3kBE PART OF #5THINGSIf you would like to present your 5 Things, five quick points on any subject, whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.

OTHER EVENTS The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022. * Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version! * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. * The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time * Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle TRADE SHOWS Print Hustlers Conference Fort Worth, TX – November 6, 2022 * Applique Getaway Virtual – November 15, 2022 * PPAI Expo Las Vegas, NV – January 10-12, 2023 * Impressions Expo Long Beach, CA – January 20-22, 2023 * International Personalization & Awards Expo Las Vegas, NV – February 7-10, 2023 * Decorated Apparel Expo Kansas City, MO – February 24-25, 2023 * EEM Show Lafayette, LA – March 3-5, 2023 * Graphics Pro Expo Irving, TX – March 9-10, 2023 * Impressions Expo Atlantic City, NJ – March 23-25, 2023 * Decorated Apparel Expo Minneapolis (Welch), MN – March 31-April 1, 2023 * Decorated Apparel Expo Chicago (Tinley Park), IL – April 14-15, 2023 * Graphics Pro Expo Charlotte, NC – April 27-28, 2023 * Sublimation Summit Peachtree City, GA – April 27-29, 2023 * Graphics Pro Expo Indianapolis, IN – June 15-16, 2023 * Graphics Pro Expo Portland, OR – July 19-20, 2023 * Graphics Pro Expo Long Beach, CA – August 18-19, 2023 * Graphics Pro Expo Baltimore, MD – September 13-14, 2023 * Impressions Expo Fort Worth, TX – September 14 – 16, 2023 * Printing United Atlanta, GA – October 18-20, 2023
All dates and events subject to change

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🏆🤑 Ready to have clarity and confidence in your business? 🥇🎯 Cory Cissell, MAS with Cap America, will join the 2 Regular Guys this Friday.  We’ll be talking headwear trends today and all things hats and caps. Plus, we'll talk about employee training, quality assurance, and more from Cory’s position as VP of Customer Experience. This will be a rewarding high ranging discussion and an opportunity to talk to someone with over 10 years of experience in headwear and promotional products.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News”

https://youtu.be/aYeqQoWS5Ns

Dad Joke

From Aaron Montgomery

What do you call a zombie who cooks stir fry? 

Deadman wok-ing

10th Annual REGGIEs

Nominate at https://www.2regularguys.com/reggies until November 10th at 5 PM Central Time.

Terry's New Book

Exciting News! Terry has published his latest book. Beer, Bait & Barbecue: The Secret and True Origin of Vampires upon the Earth Get your copy at https://decorators.ink/bbb

Trends in Social Media

Aaron: As VP of Customer Experience, Cory Cissell strives to establish service levels and requirements for three key departments: customer service, marketing, and art. He develops and implements methods to record, assess, and analyze customer feedback. He is also responsible for developing and implementing training and quality assurance programs for new hires and experienced employees. He oversees the weekly, monthly, and yearly goals of 90+ team members.

Terry: Let’s start with sharing with our listeners how you came to the industry.

Aaron: What are the headwear trends today, and what should our listeners be decorating?

Terry: In our show prep, you told us about converting old systems to new ones and automating the workflow. Talk to us about that.

Aaron: Let’s talk about websites. Tell us why staying current and user-friendly is important.

Terry: To continue on marketing, give our listeners some ideas to stay top of mind in a recession.

Aaron: Hiring in the current marketplace is a subject we hear about all the time. Give us some tips on how you are accomplishing the task.

Terry: Now that we have these new employees, talk to us about your own training techniques.

Aaron: In your bio, you mentioned quality assurance. Share your thoughts on quality control.Terry: Tell our listeners how they can reach out to you.

https://youtu.be/8LXp0ELiiq4

OTHER EVENTS

The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!

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The 2 Regular Guys will broadcast live on the last day of Printing United in Las Vegas. It’s been three years since the last Printing United event, so Terry and Aaron will be checking in with attendees and vendors about the big questions this year. Are customers buying or window shopping? What new products are they looking for? What new products have they discovered this year? With 100s of vendors and 1,000s of attendees, we expect to have lots to share with our listeners this week. PLUS, a check-in from Printing United CEO, Ford Bowers.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News” PLEASE SUBSCRIBE TO OUR PODCAST FOR A SPECIAL Printing United EPISODE DROPPING SOON!

Dad Joke

Send your "Dad Jokes" to us on the Contact Page.

10th Annual REGGIEs

Nominate at https://www.2regularguys.com/reggies/ until November 10th at 5 PM Central Time.

The Big Questions

What are attendees shopping for this year?

All about DTF

What new or unexpected items are they finding of interest?

The 42” sublimation printer from Epson with orange and green fluorescents looks interesting

Are attendees buying, or are they window shopping?

Looks like buyers to me

Any show surprises, blockbusters, or announcements?

It looks like Printing United Atlanta in 2023 booth space is filling up

https://youtu.be/bSYMupPFD0s

OTHER EVENTS

The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich CampbellUnderstanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. The Take-up with Erich Campbell – Fridays at 2:30 Mountain TimeYour Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle

TRADE SHOWS

Printing United Las Vegas, NV – October 19-21, 2022Print Hustlers Conference Fort Worth, TX - November 6, 2022Applique Getaway Virtual - November 15, 2022PPAI Expo Las Vegas, NV - January 10-12, 2023Impressions Expo Long Beach, CA - January 20-22, 2023International Personalization & Awards Expo Las Vegas, NV - February 7-10, 2023Decorated Apparel Expo Kansas City, MO - February 24-25, 2023EEM Show Lafayette,

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Friend of the show Jenna Sackett, a Brand Activation Manager with STAHLS’, will join the 2 Regular Guys this Friday. She's been an industry educator and mentor for seven years, teaching custom printers about the value-add heat press technology provides. We’ll be talking about trends in social media, opportunities with your heat-press, and much more! Don't miss out on this conversation, where you will immediately take tips away that can improve your business. The key is going to be putting them into action!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News”

https://youtu.be/q2ULR8GRvc4

Dad Joke

From Terry Combs

Frankenstein was giving his son Frankie the talk. “When two monsters love each other very much…”

Frankie said, “They do the mash?”

“Yes Frankie, they do the Monster Mash.”

10th Annual REGGIEs

Nominate at https://www.2regularguys.com/reggies until November 10th at 5 PM Central Time.

Trends in Social Media

Jenna Sackett is the Brand Influence Manager and has been in the industry for nine years with STAHLS’, a leading manufacturer of heat presses, heat transfer vinyl, direct-to-film, screen printed transfers, and more. She's been an industry educator and mentor for seven years, teaching custom printers about the value-add heat press technology provides. 

Terry: Jenna, tell us how you got into the industry and how you arrived at your current position with Stahls

Aaron: We’re all about training here at 2RG. What types of training events does Stahls offer customers?

Terry: How often is training available?

Aaron: Do attendees have to be current Stahls customers, or can anyone tune in?

Terry: Give us some examples of typical training events that you might do.

Terry: Let’s shift gears and talk about social media. What’s trending these days?

Terry: What are some of the mistakes you see decorators make regarding their social media?

Aaron: For Social Media or Marketing in general, what are some things you have seen decorators do that have impressed you?

Terry: What other trends are you seeing in general with the heat printing community?

Aaron: With the 4th Quarter upon us, what will be the hottest gift item coming off people's heat presses?

Terry: Tell people where they can learn more and connect with you?

Aaron: We always like to leave with one similar question for all our guests (get that last drop of knowledge out…) - What is your one piece of advice for a brand-new decorator getting into the heat printing business?

https://youtu.be/TOPSjg-y0tU

OTHER EVENTS

The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. Thirty minutes of Q&A. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leadin...

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The 10th Annual!!! The REGGIE Awards are BACK. The industry awards you have grown to love over the last 10 years. We kick off the REGGIE season by walking the listeners through the categories, discussing them, and sharing memories from the REGGIE winner's past. Tune in to hear the categories, be part of the discussion, and begin circulating the names that need to be recognized. Plus, we are launching a special bonus section this week at the top of the show, so tune in for a fun new collaboration! Let's kick off the season with the REGGIE awards to celebrate the decorator's community and all the loyal #Regulators.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News”

https://youtu.be/SQsTVGzy1bM

Dad Joke

From Terry Combs

Why is it cheaper to throw a party in a haunted house?

Because the ghosts will bring their own boos.

10th Annual REGGIEs

Nominate at https://www.2regularguys.com/reggies/

Ground rules for nominating:

You must nominate a company or individual in at least seven of the 10 categories. Nomination forms with fewer than 7 categories will be tossed out and not counted.To encourage a wider range of participation from around the industry, we limit nominations to a maximum of two categories per company or individual. The top two vote counts per category will be used if a company or individual receives nominations in more than two categories.Nominations close on November 10th at 5 PM Central Time. This is a hard date, so no emails afterward asking us to make an exception.Nominee announcements will be on November 11thVoting will take place beginning December 8th at 5 PM Central TimeWinners will be announced on our show on December 9th

Best New Product - This category is for products that have made an impact on our industry in 2022. These products must have been released in the last 3 years and have not made the voting before. (We will do our best to police, but we can’t verify every product was released in the last 3 years. We will verify that it has not made the voting by reviewing https://www.2regularguys.com/garment-decorating-industry-awards/

Merrowly by Embrilliance

Best Customer Service (List the Company and Person) - Share a specific company and if there is a person who stands out there, share them too. This company and team members are customer service oriented. These companies have specific policies in place that are customer service oriented and put their customers first in our industry.

Sublimation 101 - Michael Kaminsky

Best Industry Educator - This category is to recognize the best educator in our industry during 2022. This is someone who writes for the industry magazines, presents seminars or webinars, or otherwise educates people to improve our industry. This person should be focused on education rather than offering infomercial type content.

Laurie Donovan -Sawgrass Product Ambassador

Best Podcast or Online Education - This category is to recognize a podcast, online blog, video platform, virtual event, training sessions or other online platforms that provide the best educational content in our industry. If it is education on the internet it fits in this category! 

2 Regular Guys

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Max Hellman will join the 2 Regular Guys this week to talk about Live Event Printing. More decorators are considering this selling option with the world returning to normal. Max will share his experience and perspective on how it’s done. Max and his team at Family Industries are heavily invested in live event printing, from apps to processes, and Max is willing to share his knowledge with us. Join us to learn about a fun way to create for brands and events.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News We saw no major news this week, so if you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News” so we can sort it out from some of the junk mail we receive.

Dad Joke

From Lee Wright of Printing United

​What do you call a psychic little person who escapes from jail

A small medium at large!

Live Event Printing

How did you find yourself in our industry?

How did you decide to go down the road of live event printing?In the early years, it really started off as live screen printing on; but now its more swag/production customization.

Were you forced to take a full break during Covid? And how did you fill that space?lots of swag boxes (tiktok, google etc) and virtual event activations (comic con w/ amazon etc, toyota and lollapolooza)

Describe your setup at an event. What do you bring?

What’s the trickiest element to printing at an event location? Weather? Power? Inventory?

Do you have any tips for our listeners who would like to do live events?

Reach out to Max Hellmann via his Website - Familyindustrieslive.com

https://www.youtube.com/watch?v=T-xoVlT_sbU

OTHER EVENTS

The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich CampbellUnderstanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more. Online Training from Erich CampbellThe Take-up with Erich Campbell – Fridays at 2:30 Mountain TimeYour Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle

TRADE SHOWS

Impressions Expo Ft Worth,

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Nicole Rollender will join the 2 Regular Guys this Friday to discuss marketing through great content. Nicole heads up STRAND Writing Services—a creative agency that leverages the power of interactive campaigns, sizzling conversion copy, and inspired content, so your competitors become invisible. Nicole is going to share why GOOD copy is so important to decorators. She will also leave us with several copy must-haves and the mistakes she has seen business owners make. Ready to improve your copywriting? This is the episode for you.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News All Graphics Pro Expo (GPX) Shows next year will be 2-day events, and classes will take place the day before the show opens. Here are the cities and dates:

Irving, TX March 9-10 Charlotte, NC April 27-28 Indianapolis, IN June 15-16 - (Will host Start Here Academy) Portland, OR July 19-20 Long Beach, CA August 18-19 Baltimore, MD September 13-14

Dad Joke

What do you get when you cross a joke with a rhetorical question?

Content and Copywriting

When Nicole Rollender isn't cruising the backroads of South Jersey's Pine Barrens in her classic fireball red Trans Am with a double espresso, she heads up STRAND Writing Services—a creative agency that leverages the power of interactive campaigns, sizzling conversion copy and inspired content so your competitors become invisible, your seekers crystallize into loyal-for-life buyers ... and you make more money. Nicole holds an MFA in creative writing from Penn State University, and built her business on a 15-year career in award-winning editorial publishing, content marketing and professional development in the decorated-apparel arena. A 2017 recipient of a New Jersey Council on the Arts poetry fellowship, Nicole is the author of the poetry collection Louder Than Everything You Love from Five Oaks Press. 

Erich - What are some of the copy/content mistakes you see? (As a writer do you cringe a little when you see what companies are putting out there?)

-Showing that they clearly didn't proofread: straight-up bad grammar, blatant misspellings, strange capitalizations, like "We serve all Businesses," incorrect use of apostrophes - like your's instead of yours, or dog's instead of dogs

-Overly formal or trying-too-hard-to-be-proper-or-professional, resulting in outdated or fuddy-duddy or unrelatable copy

-Copy that sounds like someone wrote it at 3 am, trying to be too casual, conversational or stream of consciousness

-Too much copy or too little copy in a certain amount of space on a website, like on the above the page copy on a home page

-Making the copy all about themselves, rather than about the problems (or goals) they can solve for their customers

-Similarly, focusing on features, rather than on benefits. Like "Plenty of staff." What does that mean for customers? "A human will always answer your call."

• Not telling enough about your company—origin story, your why, what you support, what makes you tick, etc.

-Not having enough/any information on product/services pages.

-Not having specific calls to action at every juncture on a website. Tell people what you want them to do!  

Talk to us about why good copy is important for decorators.

-Bottom line, you've got a LOT, a LOTTTTTTTT of competitors out there,

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Aaron will join the show from Charlotte, where he is the emcee for the START HERE Academy at Graphics Pro Expo. What better time for the 2 Regular Guys to discuss the pitfalls to avoid when starting a decorating business? Terry and Aaron have personally experienced and been witness to many startup businesses and the recurring pitfalls and issues that can arise. We’ll be looking for comments and recommendations from the Regulators this week.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News Corel Rebrands as Alludo - Corel, a global technology company and maker of CorelDRAW Graphics Suite, announces that it is undergoing a full rebrand, including a new name: Alludo. According to the company, the rebranding is part of its commitment to reimagining the future of work — not just where people work but also how, when, and even why they work. The name Alludo is said to represent a cohesive identity and is a nod to the company’s purpose: to empower “all you do.” With this purpose in mind, Alludo says it will continue to focus on growth organically and through mergers and acquisitions.

Dad Joke

Did you know that T-Shirt is actually short for Tyrannosaurus Shirt?

Yep, because of the short arms.

Startup Decorator

Aaron: Every business starts with an idea and a hope for success. But the realities of running a business can be eye-opening for the new entrepreneur. Today we hope to relieve some pain by talking about common pitfalls for a new business.

The legal stuff

Filling in the gaps - If you're a great artist, you might not be great at selling, etc.

Pricing your products

Knowing your overhead… How much does it really cost you to make an item… and pay for the lights?

Knowing how much actual production time you really have… if you’re wearing all the hats

https://youtu.be/c1IdmvMfxWA

5 Habits Crucial for Home-Based Business People

By Erich Campbell

Set a public schedule.Set a private schedule.Create professional space.Set boundaries.Own your professionalism.

OTHER EVENTS

The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich CampbellUnderstanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems, including small detail tips, creating your own borders, execution for stitching, and more.

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Friend of the show Josh Carruth with Printing United will be joining the 2 Regular Guys this Friday. Josh will share all the details about the upcoming Expo in Las Vegas on October 19-21. We will talk about the education, the live activations, and all the secrets we can squeeze out of him. ADN Josh tells us that he’ll tell our listeners about other exciting events from Printing United Alliance. Tune in and learn how the convergence of all the print worlds in one location is important for your business.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News We saw no major news this week, so if you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News” so we can sort it out from some of the junk mail we receive.

Dad Joke

From Lewis Montgomery

Why don’t you want twin witches?

How would you know which witch is which?

Printing United Expo

Aaron: First question. We know the expo is going to be in Las Vegas. So is it true, what happens in… Kidding. Seriously though, Josh, we have been hearing lots of great things about the Expo, including the return of some vendors that might have been absent in the past. Can you give us any details on that?

Erich: Josh, while you are sharing, can you also share details about education at the Expo with the Regulators?

Aaron: Speaking of education, I have heard little bits and pieces about the Apparel Zone. Thomas, can you talk more about the details of what people can expect?

Erich: Future State Theater - What is that all about? We would love to get perspectives from most of you. Cassie?

Aaron: Jed, Brett, and Thomas - Can you guys switch hats for me quickly? As decorators and members who don’t work for Printing United, tell us what you are excited about personally. Why do you feel this is a must-attend event?

{Let Jed, Brett and Thomas go}

Erich: Josh and Cassie, anything we missed regarding the expo? We are an apparel decorators show with a sublimation/vinyl guy in Aaron, a missing host who is a screen and DTG/DTF guy, and myself as an embroiderer. How does the Expo help us look at what’s next and the bigger world we are a part of?

Aaron: Let's also share with our listeners some details about the wider world of Printing United Alliance outside of just the Expo. Cassie is here representing the Apparalist, and I love seeing her as the face of the newsletter. Give us the scoop on that.

Erich: The word convergence has been used back to the first ThreadX event. How should our larger marketplace segment view our interest in what we do as a craft?

Aaron: You all have been crazy busy with the Expo and loads of other things you have your fingers in. Then we saw an announcement about an event in Nashville. Give us the full details.

Aaron: We are all about education here. With the Apparelist and everything else going on at Printing United, what are some of the most requested topics people are looking for education on?

Erich: What can people go to learn more about everything we talked about, and how can they connect with you two?

https://youtu.be/GSJse0lfKP8

Five Keys to a Good Marketing Plan

By Aaron Montgomery of Our Success Group

Thoroughly Define your IDEAL CustomerHave clarity and confidence in your Brand/Personality and Values.

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Richard “King” Tilley with ROQ US joins the 2 Regular Guys this week. He has made it his goal to serve as many people as possible through education, how-to videos on YouTube, daily mindset motivation, business advice, and perspective. Join us this week to talk about screen printing and much more. As an extra bonus, Stephanie Young with Siser will drop by at the top of the show to share the latest at Siser and the upcoming Everything Embroidery Market.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News We saw no major news this week, so if you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News” so we can sort it out from some of the junk mail we receive.

Dad Joke

From Erich Campbell

What do you say to a restroom on its birthday? 

Happy bidet! (B-day)

Screen Printing and More

Aaron: Welcome to the 2 Regular Guys, Stephanie Young from Siser. You and I met for the first time at Everything Embroidery Market in Chattanooga in April, then you also came out to SkillsUSA and were a tremendous help. So let's start with SkillsUSA. Tell us about your experience there.

Terry: You’re with Siser North America. Tell us about your role with them and anything new and exciting there.

Aaron: We are both headed back to EEM this month, September 22-24th. Share your experience at the last one, and tell us what you are looking forward to in Myrtle Beach.

Aaron: Welcome to the show today, Richard. Tell our listeners a little about yourself.

Terry: We always ask, what led you to garment decorating? You have quite a story, so share it with the Regulators.

Aaron: Congratulations on being one of the top industry influencers, according to the Apparelist. Talk to us about how participating on social media started and changed for you. 

Terry: We’re all about education here. Share with our listeners how you help new business owners get started and find success.

Aaron: Outside of ROQ, you are the founder of the Winners Circle (@xwinnerscirclex on Instagram). Share with us what that is and your take on personal growth and paying it forward.

Terry: Tell us more about the system you use to keep moving forward and power your personal growth.

Aaron: What’s a piece of advice you would offer to a new business owner?

Terry: As we close here, is anything new and exciting in your world, and where can people connect with you?

https://youtu.be/xkMo0Fg3KNk

OTHER EVENTS

The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron’s “Small Business Saturdays” #SBS Every Saturday.

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We’re back for Part 3 of our discussion with Erich Campbell about one of his favorite topics, Non-Decoration Skills that matter to Decorators. Erich will add the title “guest” to his show producer duties this Friday as we talk about a wide array of skills required to run your business beyond decorating garments. Part 3 will be focused on business and production management. Join in with your questions and comments on this important topic.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News Chromaline Screen Print Products Acquired by Saati - Saati has acquired Ikonics Corporation, expanding its portfolio of supplies for the screen printing industry. The purchase includes Ikonics’ four business divisions: Chromaline Screen Print Products and Ikonics Imaging, Ikonics Industrial Inkjet Solutions, and Ikonics Advanced Material Solutions. Ikonics’ parent company will be Saati Advanced Chemicals, a newly formed subsidiary of Saati Americas based in South Carolina.

Dad Joke

A sweater I purchased was picking up static electricity, so I returned it to the store

They gave me another one free of charge.

Non-Decoration Skills

Aaron: Erich Campbell is an award-winning machine embroidery digitizer and designer, frequently contributing to embroidery industry resources, including hosting his weekly show 'The Takeup'. Erich has done many jobs in the industry from creating and managing eCommerce properties, to social media and marketing, to establishing and managing relationships between vendors and industry businesses. Erich is an evangelist for the craft, a stitch-obsessed embroidery believer, and firmly holds to constant, lifelong learning and the free exchange of technique and experience through conversations with his fellow embroiderers. He's also the producer and a frequent contributor to the popular 2 Regular Guys podcast, lending his unique embroidery experience to the mix.

Terry: Today, we want to carry on from our parts 1 and 2 episodes where we covered  5 of our 9 stated topics; that said I think we may want to catch people up. What top takeaways from episode #2 that you think we should keep in mind?

Aaron: Let’s start with our last four categories, which deal with management and efficiency.

Some discussion areas:

Management of your business Management of your staffDay-to-day operationsEfficiency

https://youtu.be/kqt5M8UnjWM

OTHER EVENTS

The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting October 29-30, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 25-26, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version!Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful,

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Allen Gaddis will be joining the 2 Regular Guys this Friday. Allen started screen printing at 16 and opened his own business at 18. Next May, he will be celebrating 40 years in business. We’ll be talking about contract printing, services to schools, labor and supply issues, and much more. Join us with your questions for a veteran screen printer this week.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News STAHLS’ Launches PVC Patches for Apparel & Hard Goods - STAHLS’ recently released PVC Patches, another custom transfer option in the Emblems & Patches product line. PVC Patches are high-end, dimensional patches that appeal to a wide range of markets. Featuring a rubber-like look and bright, on-trend color options, these custom patches are available as heat applied or pressure sensitive transfers.

Dad Joke

What do you call a hippie’s wife?

Mississippi

A Lifetime in Screen Printing

Aaron: Good morning, Allen, and welcome to the show. Tell us a little about you and your business.

Terry: What drew you to garment decorating? And what has kept you here? (why stay in it for 40 years?)

Aaron: You have a background in contract printing. What would you say is the secret of success as a contract decorator? 

Terry: School sales can be tricky, from getting paid to working with non-professional buyers. Share some tips with our listeners who might want to venture into the school marketplace.

Aaron: Speaking of tricky, we all know getting blank inventory to decorate has been pretty tricky for a while. What have been your challenges in this area and how have you tackled them?

Terry: Also tricky in today’s day and age is the labor force. What do you think has changed over the past 40 years and how do you manage your own labor force?

Terry: I ran across a post on Facebook from 2019 congratulating you on your Bachelor of Advertising Specialty Information certification. How do promotion products fit in for you and what advice would you give other decorators about incorporating promo products?

Terry: So you had a devastating fire in 2020. Tell us about that experience and how you came back.

Aaron: Where can our listeners reach out to you?

https://youtu.be/bwPzYm5u0Bk

OTHER EVENTS

The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting July 30-31, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 17-18, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful,

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We’re back for Part 2 of our discussion with Erich Campbell about one of his favorite topics, Non-Decoration Skills that Matter to Decorators. Erich will add the title “guest” to his show producer duties this Friday as we talk about a wide array of skills required to run your business beyond decorating garments. Join in with your own questions and comments on this important topic.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. We are not doing this for our employers but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better and our industry better. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News PRINTING United Alliance Announces New Apparel Decoration Summit - Following the success of the highly engaged Summit models produced by PRINTING United Alliance — including the Inkjet Summit, Wide-format Summit, and Digital Packaging Summit— the Apparel Decoration Summit is designed for senior managers and executives in, or entering, the decorated apparel space looking to understand how current and future printing technologies, substrate options, market trends, and data management solutions will impact their businesses and investment decisions. This Summit will provide strategic-level insights into what industry leaders must do to grow, improve, and optimize their businesses. The event will be June 12-14, 2023, at the Loews Vanderbilt Hotel in Nashville, Tennessee. Fruit of the Loom Achieves 40% Reduction in Greenhouse Gas Emissions - Fruit of the Loom Inc. announces a 40% reduction in greenhouse gas emissions at its operations, putting the company on track to achieve its goal of reducing scope one and two emissions by 50% by 2030. This goal was announced in 2021 as a part of its science-based target approved by the Science Based Targets initiative to keep a rise in temperature below 1.5 degrees Celsius (34.7 degrees F) by 2030. This achievement and more can be found in the 2021 sustainability report.

Dad Joke

(From Regulator Beth Bendig)

There are 3 moles in a tunnel.The 1st one says, “I smell sugar.”The 2nd one says, “I smell cinnamon.”The 3rd one says, “I smell molasses.”

Non-Decoration Skills that Matter

Erich Campbell is an award-winning machine embroidery digitizer and designer, frequently contributing to embroidery industry resources, including hosting his weekly show 'The Takeup.' Erich has done many jobs in the industry, from creating and managing eCommerce properties to social media and marketing to establishing and managing relationships between vendors and industry businesses. Erich is an evangelist for the craft, a stitch-obsessed embroidery believer, and firmly holds to constant, lifelong learning and the free exchange of technique and experience through conversations with his fellow embroiderers. He's also the producer and a frequent contributor to the popular 2 Regular Guys podcast, lending his unique embroidery experience to the mix.

Terry: Today, we want to carry on from our part 1 episode where we covered approximately 1 of our 9 stated topics; I think we may want to catch people up. What were the top takeaways from last time that you think we should keep in mind?

Aaron: Let’s start back where we left off, we managed to talk about pricing and started into customer interaction, but I think there’s more we can cover. Let’s start with the wider topic of customer interaction and Marketing; where do you think that some of the ‘soft’ and non-decoration skills come up in how we market what we do?

Some discussion areas:

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Joe Kramar with AMB3R Creative will join the 2 Regular Guys this Friday to talk shop. Joe has been in production operations worldwide and worked with major retailers on decorating techniques, including embroidery, screen print, applique, and more. Join us this Friday to “talk shop” with Joe Kramer.

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Recently the good people at the Apparelist put out a resource naming their Top 10 Influencers in the decorated apparel community, and we here at the 2 Regular Guys made the list. Joining a slate of incredible decorators and previous guests of the show (as well as our intrepid producer Erich Campbell), we were featured along with a description of how we got here and where we want to go as a little timely advice.Dad Joke -  Did you know my horse is an insomniac?It’s a real nightmare. Talking Shop Joe Kramar has been in apparel design and development for more than 27 years and has an extensive background in embroidery, applique, screen printing, graphic design and all the aspects it takes to move a customer's dream into a production-friendly environment. Having created astounding apparel designs for massive brands, he now brings his considerable expertise in corporate identity, graphic design, and premium branding to his new role as the head of Operations, Development & Design at AMB3R Creative. Welcome to the show, Joe!Aaron: Tell us a little about yourself and how you started the industry.I learned to draw in ChurchBuilt computers in 1994 for fun - led to graphicsGraphics led to making fake IDs in high schoolP.E. Coach inspired me to go into graphicsHired and fired from a local newspaper editorial department - hated itWorked for a local screen printer, embroidery, letterman jackets, vinyl wraps, banners, sticker & surf-skate retail businessWent to school for Graphic Design - Art InstituteGot hired as a Screenprint & Embroidery Technician for Abercrombie & Fitch - global support and development specialistGot to help build an entire development facility for A&F - now known as Building R - the ultimate chemistry set for every development aspect of the apparel industryI CAN talk a little about the A&F documentary but I don't have a lot of juicy things to say about it - mostly the documentary is about fluff for the questionable atmosphere CEO Mike Jefferies createdWhy I decided to join the podcast...Terry: Tell us a little about where you think the industry is headed.The industry is dying - less artists are emerging into the industry than I've ever seen.Aaron: Let’s talk high end decoration. What is it and why should our listeners understand it?The perceived value of higher-end decoration techniques and how to sell them properly to customersTerry: Let’s talk misprints and mistakes. How have you dealt with them in your career?Embroidering over mis-printed shirts - I feel like I've developed a career from this...ha ha - repairing mistakesTerry: Where are decoration trends headed today?Decoration Trends GeneralTerry: Share with our listeners what decoration techniques have inspired you over the years.Decoration techniques that inspired me over the years - pics to shareDifferent types of embroidery techniques - several pics to shareTerry: Where can our listeners find you out in the world?

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Entrepreneur and more Tsombawi Knibye Jr will join the 2 Regular Guys this Friday. He’s an entrepreneur in apparel, positive mindset podcasting, and music and video production services. Teka is also a youth mentor, parenting coach, songwriter, voiceover artist, and accomplished musician. He will also discuss his recently finished book 'Letting Go of Baby, Too' about baby loss from the male perspective that launched this July. Teka’s path is an inspiring story worth getting to know.

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News EVERYTHING EMBROIDERY MARKET COMING TO Myrtle Beach, South Carolina! The Everything Embroidery Market is the largest event of its kind for the embroidery, sublimation, applique, and vinyl application industry. It is a place artisans can come together to learn, connect, and grow. They are lucky to align with Quilts of Valor. Quilts of Valor's mission is to cover Service Members and Veterans touched by war with comforting and healing. EEM is honored to be a small part of some of these presentations. They will also be collecting fabric donations for more quilts to be made. The show will be held at the Myrtle Beach Convention Center on September 22-24,2022.Aaron: Our Success Group sponsors Everything Embroidery Market, so they have 2 tickets to the show that they are giving away for free. This includes your entry to the show floor and 3 classes. This is a $75 value. They are giving away these tickets to the first two people to sign up for an OSG Membership. THAT SIMPLE! First come, first served. Even if you cannot go to Myrtle Beach, this trial is worth a try. Dad Joke -  Why is Indiana Jones always depressed?His career is in ruins. A Decorators Path Tsombawi Knibye Jr is an entrepreneur with entities that consist of an apparel brand, positive mindset podcast, music and video production services. He is also a youth mentor, parenting coach, songwriter, voiceover artist and an accomplished musician. His experience in these areas include being a musician for over 30 years, a songwriter for over 20 years, and a video production and voiceover artist for over 10 years.He has had the pleasure of working in the school education system for over a decade. His work with students and their parents with after school programs, summer camps, job fairs, behavioral and social skills programs has equipped him to play an essential part in bringing restoration and guidance to both single parent and both parent households. The podcast involves looking at life from a different perspective challenging your attitude and character to think positive thoughts, say positive things and co positive deeds. It also includes having invoking conversations, interviews and insights from other entrepreneurs, leaders and innovators in their respective industries and niches.In addition, he is working on a non-profit entity that services his local community for educational and life purposes. He also strives to collaborate with other non-profit organizations locally, nationally and globally for effective positive change for both now and the foreseeable and unforeseeable future.Terry: That’s a big list of businesses and projects. Talk to us about your wide ranging career.Aaron: Talk to us about your path into the garment industry.Terry: What does the apparel brand do for the rest of...

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Jessica Tillery and Brandi Schieber join the 2 Regular Guys this week for our quarterly installment of Women in Garment Decorating. Both of these decorators are heavily involved in their respective communities. We’ll be discussing the benefits and the challenges of going beyond the day-to-day job of running a business and adding community participation to the mix. Plus, we will talk to them about the work-life balance and how they keep up such amazing businesses while being mothers. These two rockstars have it figured out and will share how they do it!

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Aaron has been working hard on getting some info on Printing United, but Josh is a hard nut to crack. We will get him on soon and make him spill some beans. But I’ll say this: as partners & exhibitors. We get sneak peeks at what PRINTING United is planning. It is going to be cool, so stay tuned.Dad Joke: (From Aaron's Dad, so it's a double Dad joke? Beware!) Do you think that corduroy pillowcases will make headlines? Give Back to their Communities Aaron: I’d like to welcome into the show today’s Women in Garment DecoratingJessica Tillery is the Founder of All Quality Graphics, a custom merchandising company in Northern California. She is also the founder of The Love Unstoppable Movement, L.U.M., a love and faith-based passion project, created to make an environmental, humanitarian, spiritual and charitable impact. Jessica prides herself on stellar company culture and a tight-knit, cohesive team that is fueled by integrity and tenacity, and committed to making an impact. Outside of work, her hobbies include traveling, wakesurfing, snowboarding, playing soccer, working out, reading and spending quality time with friends and family; especially her partner and super rad 6 year old daughter. Her mantra is: Love God, Love People, Love Life, Love is Unstoppable!Brandi Schieber Brandi was born and raised on a farm and ranch in the Kremlin-Hillsdale area. She graduated from Northwestern Oklahoma State University and earned her degree in Ag-business with minor in animal science. Brandi returned home to the family farm to raise her 3 girls with husband Russell. Brandi and her husband have a passion for entrepreneurship. They founded Schieber’s Donuts & Deli in Enid and operated it 7 years before selling it to pursue other dreams. During that time, she also owned/founded an insurance agency where she sold home, auto, commercial, life, and crop insurance to better serve the local community. In June of 2018 they purchased Downtown Threads, a local embroidery, screen-printing, and promotional product shop. She has since sold her insurance agency and operates Downtown Threads full time. She and her husband are also part owners of BRCK Land & Cattle where they run 400 cows and 1100 yearling steers/heifers. In 2018, Brandi was recognized by Enid Young Professionals as top 10 under 40. Brandi is a current member of Leadership Oklahoma, United Way of NW Oklahoma Board of Directors, Enid noon Ambucs, Enid Rotary, RSVP executive board, and Chairman of Parish council at St. Francis Xavier Catholic Church. Brandi enjoys cooking/baking, fishing and hunting, going to her girl’s activities and entertaining friends.Aaron: Tell our listeners a little about yourself and your business.

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Gloria Lafont will be joining the 2 Regular Guys this week. She runs Action Marketing Company, an SEO and marketing agency founded in 2007. Her company focuses on helping promo distributors build a premium positioning for their brand to generate awareness, drive website traffic, and generate leads and sales. Gloria loves education and cultural arts, volunteering her time, and donating marketing support to help various organizations grow in membership and revenue.

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Screen-Printing Consultant Charlie Taublieb Helps Shop Create Scented T-Shirts Enid, Oklahoma-based Downtown Threads recently welcomed screen-printing consultant Charlie Taublieb of Taublieb Consulting into its space for some learning and improvement. To illustrate the unique capabilities in screen printing, Taublieb printed scented shirts. Before he visited Downtown Threads, he saw a Facebook post from Schieber about barbecue shirts, so he wanted to help take that print to the next level. “I called up a company I work with and asked them to send me some barbecue scent,” he tells the news outlet. “I dug through my artwork, pulled out a pig, added ‘Enid, OK BBQ’ to it, and we added the scent into the ink.” The scent infuses with the ink and sticks around for about 15 washes. Taublieb and Scheieber opted to add studs and foils atop the print, creating the ultimate BBQ T-shirt.Equipment Zone announces a new, in-person training event called the “DTG & DTF Summer Camp,” held on July 28 from 9 a.m. to 4 p.m. ET in Franklin Lakes, New Jersey. According to the company, the new event is designed to be both a classroom and hands-on learning experience for new business owners. The camp will be hosted by industry experts Terry Combs, Amy Krulewitz, and Jay Busselle. The camp is $149 for the first attendee and $99 for each additional attendee (from the same company). The event is limited to 18 students. The Decorated Apparel Expo (DAX) is gearing up for the 2023 show season with their full pre-Covid slate of locations.Kansas City February 24-25, 2023Minnesota March 31 - April 1, 2023Chicagoland April 14-15, 2023Dad Joke: (From Gösta) You can’t blame anyone else if you fall in your driveway…That’s your own asphalt. Digital Marketing Aaron: Gloria Lafont is a mother, grandmother, and business owner. She has started, bought, and sold a dozen businesses throughout her business career. She currently runs Action Marketing Co. an SEO and marketing agency founded in 2007. Her company focuses on helping promo distributors build a premium positioning for their brand to generate awareness, drive website traffic, and generate leads and sales.Gloria is a big fan and supporter of education and cultural arts, volunteering her time and donating marketing support, over the years, to help various organizations grow in membership and revenue. She enjoys the South Florida mix of beaches and art lifestyle, coaching business owners, and speaking engagements on topics of marketing and branding, as well as women's empowerment.Terry: Gloria, you’ve worn many hats professionally. Tell us a little about your background and what led you to where you are today.Aaron: We’ve had some guests talk about branding and its meaning. Talk to us about your views on branding.

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Not only is he an incredible producer and digitizing master, but he is also an educator that understands the big picture of being in the garment decorating community. We invite Erich Campbell to talk about the intangibles we found that made the most difference in making decorators successful. Decorators come from many different backgrounds, and those differences often end up as strengths in their business and creative lives. Our industry has created tons of wonderful education about tangible skills, but what about business fundamentals and soft skills? How can decorators' community members enhance their skills to grow this part of their skill set?

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Fiery®, the digital front end (DFE) and workflow business of Electronics For Imaging, Inc. (“EFI™”), today announced that it had acquired CADlink Technology Corp., an industry-leading software company that delivers solutions for the high-growth areas of digital direct-to-garment (DTG) and direct-to- film (DTF) printing. Dad Joke: Did you know that every morning when I leave the house, a bike comes out of nowhere and runs over me?Yeah, it’s a vicious cycle Non-Decoration Skills that Matter Aaron: Erich Campbell is an award-winning machine embroidery digitizer and designer, frequently contributing to embroidery industry resources, including hosting his weekly show 'The Takeup.' Erich has done many jobs in the industry, from creating and managing eCommerce properties to social media and marketing to establishing and managing relationships between vendors and industry businesses. Erich is an evangelist for the craft, a stitch-obsessed embroidery believer, and firmly holds to constant, lifelong learning and the free exchange of technique and experience through conversations with his fellow embroiderers. He's also the producer and a frequent contributor to the popular 2 Regular Guys podcast, lending his unique embroidery experience to the mix.Terry: Today we want to talk about some of the areas that don't get as much press as the nuts and bolts training that is out there. How to digitize, how to print, and hoop, etc. That education area has blossomed in the last 10 to 20 years, but what about the skills business owners need to operate their business. 99% of decorators don’t come out of business school to start their businesses. So let's first talk about that diversity. I am armed with my degree in journalism. Erich, your degree is not in embroidery. Talk to us about the different backgrounds decorators often come from and end up as strengths in their business and creative lives.Aaron: Since we have you with us, Erich, we can try new things and know we won't break anything, So let's try a bit of a new discussion method. Terry and I will throw out some discussion areas to you Erich, and if you can help us break down the non-decorations skills we see businesses must enhance or add to their skill set. We can maybe even talk about how they can do that too. Not saying this might end up being a 2 or 3 part show, but the likelihood is real… Ready? I’ll start.  Facebook Live Video #5Things Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you.

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Kristine Shreve will be joining the 2 Regular Guys to talk about trade shows… on both sides of the aisle. With years of trade shows under all our belts, expect plenty of stories, some fun, and some great advice about how to maximize your experience. Tips for show vendors and attendees to improve your trade show experience and not be the one they talk about.

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Stahls’ dropped their summer edition of ‘How-to Make It Magazine’ which they’ve been putting out for a couple of years now; check it out for some tips and tricks about t-shirt trends and projects for heat press. Fun stuff from Stahls’.  Dad Joke: Bear walks into a bar and says to the bartender: "One whiskey and .………one Coke.”The bartender said, “Why the big pause?”“I don’t know, I was born with them.” Trade Show Pet Peeves Erich: Kristine Shreve is the Director of Marketing and Outreach for Lynnie Pinnie and Applique Getaway. She is also the host of Women + Business and the founder of the Women in Garment Decoration group.Terry: What was the first trade show you attended and the first show you worked as a vendor?Erich: We titled this show Pet Peeves, but what’s your favorite part of working shows?Terry: OK, let’s talk about unreasonable requests we’ve gotten while working a booth:I need these twelve sample garments printed with my graphicsI brought my machine with me. Could we plug it in and you take a look at it?Could you teach me how to use your software? CorelDraw? Photoshop?Erich: Any other show pet peeves?The foodHeat/ACDrayageTerry: Give us an update on Applique Getaway.Erich: Where can our listeners connect with you? Facebook Live Video #5Things Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest. https://www.2regularguys.com/5things/  Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting July 30-31, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 17-18, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's "Small Business Saturdays" #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich CampbellUnderstanding Emblems Digitizing,

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Josh Ellsworth with GroupeSTAHL joins Terry and Aaron to talk about Profit Trends in Heat Transfers. Josh will discuss the top challenges with decorators who are not profitable and what to avoid. And he’ll discuss some of the top markets for decorators to approach. This is a must-watch/hear episode if your business includes a heat press for profits.

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Screen Printing magazine is looking for accomplished women who, through their careers, industry involvement, and philanthropic roles, have sparked innovation, spurred business growth, improved their communities, and enhanced the screen printing industry. Nominees must hold a leadership position at a company that produces screen printing as its primary function. The six winners will appear in Screen Printing magazine’s September/October digital edition and will be recognized at Printing United in Las Vegas on Thursday, October 20, 2022. Nominations are due July 27, 2022MADE Lab is excited to host Water Base Camp: a two-day exploration of art and technology for modern water based ink printing. Intermediate to advanced decorators will expand their understanding and capabilities through a series of presentations and hands-on workshops geared to manual and automatic printers. WB Camp is presented by industry-leading makers and manufacturers, including award winners Night Owls, Matsui Color, SAATl, and more! WB Camp will be Friday & Saturday, July 29 & 30 in Ft Worth.Dad Joke: From Harry Oster at Equipment Zone - How many New Yorkers does it take to screw in a lightbulb?None of your business! Heat Transfers Profit Trends Erich: Josh Ellsworth is the Executive Vice President of Sales & Marketing for all GroupeSTAHL brands. He leads a team that helps to create and connect insights that result in apparel decorators reaching their business goals. He is best known for his educational work in the industry, including the StahlsTV YouTube channel.  Terry: Before we get into the episode can you give decorators a better idea of the GroupeSTAHL brands?Erich: On to today's topic - What are some of the things you see that make a decorator more profitable than the next?Terry: What are some of the top challenges you see with unprofitable decorators? Are there certain things to watch out for or avoid?Erich: Are there any “must have” products for generating profit?Terry: What are some of the top markets out there for decorators to approach?Erich: Any ideas for generating interest and growing sales in a new market?Terry: What content can we expect from Stahls' to help decorators on the journey to maximize profit?Erich: Josh, how can our listeners find you? Facebook Live Video #5Things 5 Things to do to Improve our Sales Results From Josh Ellsworth Create a sales process in alignment with the target market buyers' journey. Focus on creating insights that drive the top of the funnel. Invest in a CRM to track success. Track the close rate and analysis the “why.” Put in the work! Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you...

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Due to a late cancellation by our guest, we turned to the #regulators. On today's show, Aaron and Terry take some questions from the Regulators. The conversation ranges from adding new equipment to planning for future business growth, with many examples and suggestions in the mix.

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News ENTREPRENEUR WINS $10,000 SCHOLARSHIP TO MAKEOVER THEIR BUSINESS - Lakeville, Minnesota apparel creator Jessie Mommsen, owner of Threads & Inks, has been awarded the Q1 $10,000 scholarship from STAHLS’ to help makeover and advance her business as part of its Small Business Scholarship program. In 2021, the company awarded 21 scholarships to aspiring entrepreneurs with new equipment and supplies they needed to get their apparel business started. Every quarter in 2022, it is awarding a shop makeover worth $10,000 to a Stahl Family Small Business Scholarship winner. To apply for the scholarship, go to https://www.stahls.com/2022-stahls-scholarship Printful Reaches $289 Million in 2021 Revenue - Printful, an on-demand printing and fulfillment company, announces its revenue reached more than $289 million in 2021. The company has fulfilled over 48 million items and reached more than $1 billion in total gross merchandise value (GMV) since its start of operations in 2013. “We have seen our enterprise customers succeed with print-on-demand by launching new products with low inventory risks and a short time to market,” said CEO and Co-Founder Davis Siksnans. Dad Joke: (Father’s Day Weekend Edition) Want to hear my joke about time travel?Never mind… you didn’t like it Questions from our Listeners Due to a late cancellation by our guest, we turned to the #regulators. On today's show, Aaron and Terry take some questions from the Regulators. The conversation ranges from adding new equipment to planning for future business growth, with many examples and suggestions in the mix. Facebook Live Video #5Things 5 Things to Remember when Setting your Pricing From Erich CampbellBargain pricing promotes narrow margins.Profit is the point.Pay yourself for labor, even when you are solo. (Minimum to Maintain)Value isn’t / doesn’t have to be pegged to cost.You are selling the limited hours of your life. Price those, not shirts. Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest. https://www.2regularguys.com/5things/  Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Equipment Zone in Franklin Lakes, NJ starting July 30-31, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022.Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, starting September 17-18, 2022.Complete Screen Printing Business Course with Atlas Screen...

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Lisa Potts with Lisa Potts Designs will join the 2 Regular Guys this week. With nearly 10 years of decal and apparel experience, Lisa entered the world of laser cutting. In two years, she has gained over 20K followers on YouTube and Instagram. Lisa uses her expertise to teach others how to design and produce stunning products with home laser cutters and vinyl machines.

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Campus Ink and Indiana University (IU) have announced an agreement to provide name, image, and likeness (NIL) merchandising opportunities for all IU student-athletes. According to a press release from the school, the NIL Store powered by Campus Ink will launch a complete merchandising store for IU student-athletes, featuring officially licensed shirseys (a “shirt jersey, i.e., essentially what the replica jerseys look like but printed on standard garments) and apparel. Every athlete will also have a personalized digital locker room to house their merchandise. Read more about it at IU’s website.Dad Joke: How many writers does it take to screw in a lightbulb? Two - one to screw it most of the way in and the other to give it a surprise twist at the end Set your Laser to Stunning Aaron: Lisa Potts is the creator behind Lisa Potts Designs. With nearly ten years of decal and apparel experience, Lisa set out upon the exciting world of laser cutting. In two years, Lisa has gained a following of over 20K on YouTube and Instagram. She uses her expertise to teach others how to design and produce stunning products with home laser cutters and vinyl machines.Terry: Most people accidentally become garment decorators. Tell us the story about how you started.Aaron: We’re all about education and rising tides here. When did you decide you needed to help others?Terry: Give us an idea about your process of helping people. How does someone go about engaging in your educational content?Aaron: What are some of the biggest challenges you are seeing new people coming in facing?Terry: As you know there is a lot of information out there on YouTube, not all of it good. What are you finding your followers are asking for the most? What do they need to be successful?Terry: Outside of the Start Here Academy, you are out and about teaching at events as well. What is the #1 question you have been getting at the live events?Aaron: I know it is still a little ways out, but we were able to get connected to you through the mutual project we are working on, The START HERE Academy, out in Charlotte on September 15th. Tell us a little about why you are excited to be speaking there. What can people expect?Aaron: How can our listeners connect with you? Facebook Live Video #5Things 5 Things to Remember When Teaching New Decorators From Erich CampbellEveryone comes with a different body of experience.Foundational knowledge matters to growth.We all started from zero at some point.The introduction you give can color their feelings about the industry.Benefit from their ‘Beginner Mindset’ Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video o...

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Aaron and Erich will discuss how we respond to real and perceived changes in our industry, markets, and the overall decoration landscape, focusing on finding opportunities, redirecting opposition, and cutting through resistance when you need to act. With an on-the-floor report from our own Terry Combs, we'll have plenty to talk about concerning what's new in our industry while discussing how to position ourselves to take it on.

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Nominations Now Open for the 2022 Women in Screen Printing Awards from Screen Printing Magazine - Screen Printing magazine is looking for accomplished women who, through their careers, industry involvement, and philanthropic roles, have sparked innovation, spurred business growth, improved their communities, and enhanced the screen printing industry. The six winners will appear in Screen Printing magazine’s September/October digital edition and will be recognized at Printing United in Las Vegas on Thursday, October 20, 2022. Note: Nominees must hold a leadership position at a company that produces screen printing as its primary function. Dad Joke: Have you heard about the new restaurant called Karma? There’s no menu. You get what you deserve. Responding to Change Aaron: Let’s talk about some of the changes we’re seeing and have seen people face in recent years. (List some factors - Stock, Market/niche changes, move away from ‘brandfill,’ etc.) Discuss External vs. Internal factors. - Finding opportunity Erich: Evaluating options - Changing perspectives. ‘What if?’ Michalko’s Cracking Creativity / Thinkertoys - What about the opposite? Creative solutions/design thinking Aaron: E+R=O Discussion Erich: Initial reaction vs. action directed toward the Outcome / Starting from the Outcome. Aaron: The worst reason to do anything… (Running of the Bulls Poster)  Erich: Resistance / Showing Up - using YES to make things move forward. - MUG - Modest Usable Gains Facebook Live Video #5Things Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest. https://www.2regularguys.com/5things/  Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ starting June 11-12, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's "Small Business Saturdays" #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Make your machine ...

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In their respective fields of screen printing and embroidery, Terry and show producer Erich talk about training. In a last-minute change-up and with Aaron away, the conversation covered generic training where we can’t talk brands, to companies that offer training specific to their own products. The discussion hit upon the pros and cons of the different approaches to industry education.

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News U.S. Apparel Resale to Double in Next Five Years, Fueled by Retailers and Brands - The U.S. secondhand market is projected to double in the next five years, reaching $82 billion by 2026, according to ThredUP’s 10th annual Resale Report, conducted in partnership with GlobalData. And while North America remains the leader, resale is now clearly a global phenomenon: the worldwide secondhand apparel market is expected to grow 127% and hit $218 billion by 2026. The article goes on to discuss major brands starting resale programs as well as highlighting customers’ increasing desire for more purposeful shopping habits as well as retailers with resale programs vastly increasing in the last couple of years.Dad Joke: From Erich Campbell - Did you know you can wear sunken ships as hats?It's easy because they are cap-sized. (capsized) Terry & Erich Talk Training Due to some technical difficulties our planned guest was not able to join us. Enjoy Erich and Terry talking about all things dedication in this week's episode. Facebook Live Video #5Things Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest. https://www.2regularguys.com/5things/  Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ starting June 11-12, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's "Small Business Saturdays" #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich CampbellUnderstanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich CampbellThe Take-up with Erich Campbell - Fridays at 2:30 Mountain TimeYour Style...

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Stan Banks of the T-Shirt Side Hustle will be joining the 2 Regular Guys to talk about the state of the industry and what he is seeing and one of the premier influencers for new people coming to the space. What are new businesses' biggest hurdles, and how can experienced decorators learn from the new people coming to the space. Stan is also a speaker at the upcoming Graphics Pro Expo START HERE Academy, September 15th event in Charlotte. Learn more!

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke: From Lewis Montgomery - What are the strongest days of the week? Saturday and Sunday. The rest of them are 'weak' days. T-Shirt Side Hustle Aaron: T-Shirt Side Hustle aligns its expert knowledge to companies to allow them to educate and market from the outside in. Serving an audience of beginners who are just starting within the industry to seasoned professionals; TSH collects the latest industry information, newest products, and inspiring stories and creates conversation within the industry.Stan Banks, the owner and serial entrepreneur behind T-Shirt Side Hustle began helping people start their t-shirt business from home in 2017. After starting multiple hustles growing up he found his place in 2011 where he pursued apparel decoration full time. Having never worked a full-time job, in 2016 he obtained a security job for $10 an hour with the sole purpose of securing health insurance. This is where he realized that this was not a sustainable income for anyone to provide for themselves or a family. This is where he decided he wanted to provide a valuable option for anyone who felt the same. On January 3, 2017, he set out to teach people what allowed him to survive for the past 6 years and T-Shirt Side Hustle was born.Terry: Most people accidentally become garment decorators. Tell us the story about how you started.Aaron: We’re all about education and rising tides here. When did you decide you needed to help others?Terry: Give us an idea about your process of helping people get started with their own side hustle.Aaron: What are some of the biggest challenges you are seeing new business owners face as they come to this industry?Terry: Here on the 2 Regular Guys we have a wide range of #Regulators - listeners from newbies to those industry veterans like us. Someone that has a more established business, what can they learn from the new folks coming into the space?Aaron: I know it is still a little way out, but we were able to get connected to you through the mutual project we are working on, The START HERE Academy out in Charlotte on September 15th. Tell us a little about why you are excited to be speaking there. What can people expect?Terry: Tell us about your programs and books that we saw over on your website at https://tshirtsidehustle.com/Aaron: Obviously people need to go subscribe to your YouTube channel, so tell us how to find that, and is there anywhere else folks should be connecting with you. Facebook Live Video #5Things 5 Way to Build Build a Vibrant Community From Kristine ShreveKnow Your 'Why'Make Rules and Stick to ThemKnow Your MarketEngage, GenuinelyPromote YourselfJoin Kristine over at Facebook.com/groups/WomeninGarmentDecoration Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be ad...

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In the real world of production and business, not everything goes according to plan. In recognition of Friday the 13th, Terry and Aaron this week will talk about how to prepare for the unplanned in your business and deal with those unexpected sharp turns in the road ahead. 

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Aaron: My latest article is out in Graphics Pro Magazine. I would love to get the Regulators' Feedback on it. It's about overcoming imposter syndrome, and I’m pretty proud of it. You can give it a read at https://osg.link/imposter. Let me know your thoughts on it. Anything in it you can use to improve your business?Terry: Another legal show? The new TikTok businesses put your knowledge, or lack of it, on full display. Kim watches a 90-day business with ½ a million followers.Dad Joke: From Jack Canfield - I couldn't quite remember how to throw a boomerang Then it hit me When You Run Out of Luck Aaron: On Friday the 13th, when you run out of luck!When there’s a pandemic - Let’s not belabor thisBeing fluid and agile about how you do business - EZ exampleAaron - Looking for solutions - The complaining just leads to more complaining and resignation. If you are in a leader's position, a face when people are tuning in or looking to you for advice, it is your responsibility to do more, be better, and show up as the best version of yourself. Not stand for the I CAN’T and the shallowness of being overly principled.Principles v Values - Cursing is an effect, and saying I curse is a value = not true. Your value is being able to say what you want and speak your mind with effect. But is cursing required in all circumstances? No, so it is not a value. Same with the way we dress, act, etc. Those are not values. They may be effects or ways to express some values, but your values always serve you in all cases, and we need to lead with those, NOT PrinciplesWhen people leave unexpectedly (or expectedly)Training and cross-trainingOdd retirement storyWhen the supply chain snapsTake advantage of distributor availability toolsOffer alternativesAaron - I also think we need to stand up a little more. The distributors in this situation have shown a side that I don’t like. They got complacent, and with all the buying up of other companies, they clearly have money to do more for their customers than they are doing. They are fine to make their problems their customers' problems. Why would you not waive handling fees when you are forcing your customer to add hours of work to their plate trying to find products they need. Why would you not do something about the shipping charges when you are forcing your customer to get complete orders from multiple warehouses. Trust me, no one wants to spend 3 hours finding what they need to fulfill an order and wait for it to show up from multiple places, yet the customer is being penalized for the distributor's logistic issues. As customers, we also need to ask for a partnership and not let up until they agree to help find a solution, and not just say - It is what it is.  If they “fire” you as a customer, then you didn’t have a partnership anyway. You were just a number on a spreadsheet to them.When disaster strikes - Equipment Failure / Natural Disasters / Utility OutagesTreat stoppages as an eventuality, not just a possibility.

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John Morris from Club Colors will be joining the 2 Regular Guys on this episode. John will discuss getting real results via social selling and the branding process in our industry. This will be a great opportunity for the #Regulators to pose questions about your own marketing opportunities. John is a lively guy with a wealth of information, so don’t miss this episode helping us understand how Club Colors has achieved success with John’s guidance.

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News HALO Branded Solutions, promo's biggest distributor by revenue, has acquired fellow Top 40 distributor BrandVia Alliance. Details are coming.Dad Joke: What do you call it when you mix alcohol and great American Literature?Tequila Mockingbird Social Selling Aaron: John, tell us a little about you and Club Colors.Terry: Talk to us about what branding means to you.Aaron: In a recent podcast, you mentioned a holistic approach for garment and product decorators. Let’s discuss that.Terry: How has sustainability impacted our industry? And how companies tell their story.Aaron: Let’s talk about social selling. Who’s doing it right or wrong?Terry: Share your podcast with us. I heard there might even be some betting advice for this weekend?Aaron: Being someone in the middle of the promo space. What does the news we share mean to the promo world? “HALO Branded Solutions, has acquired BrandVia Alliance.”Aaron: John, how can our listeners find you? Facebook Live Video #5Things 5 Reasons to Start a Podcast From Aaron MontgomeryPromote your customers/ Make yourself StickyShare your brand messagePodcasting Message Stay, not die like social mediaOpportunity to talk about a topic you want to talk aboutIf you stick with it, it will take you places. Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest. https://www.2regularguys.com/5things/  Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ starting May 21-22, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's "Small Business Saturdays" #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich CampbellUnderstanding Emblems Digitizing, Production, Styles, and Sales of Patches.

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Marketing is an ever-changing target for decorators. We found three rock stars who have their fingers on the pulse. Marj Easterling of Big Lick Screen Printing LLC, Deanna Smith of N the Zone Ink, and Amber Penny Massey of Tshirts for Hope Screenprinting will be joining in for our quarterly Women in Garment Decorating show. The topic will be the marketing of your business and of yourself plus a whole lot more. Listen in to hear how these successful women from our industry promote their own businesses and build their brands through the latest tools available to them.

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Printing United Alliance and MADE Lab partner to bring latest in education to the decorated apparel community. PRINTING United Alliance has announced a collaborative partnership with MADE (Modern Apparel Decoration and Education) Lab. This partnership will highlight year-round support and on-site education at each organization’s respective industry conferences and events. US Supreme Court Announces Decision for On-Premises Signage - The Supreme Court of the United States (SCOTUS) announces it has come to a decision regarding the signage-focused case, City of Austin, Texas v. Reagan National Advertising of Texas Inc. The court’s report has ruled that the traditional regulatory distinction between on-premises signs and off-premises signs (billboards) is content-neutral and constitutional. Dad Joke: You’ve heard of Murphy’s Law right? But have you heard about Coles Law?It’s a bunch of thinly sliced cabbage with a mayonnaise-based dressing. Talking Marketing Terry: Thanks for coming on the show today. Tell our listeners about yourself and your business. Marj, Deanna, AmberErich: We want to talk marketing today. Let’s start by discussing how you market your business. Has it changed in the age of Covid?Terry: In our new world of business, we all need to tell our story. How do you market yourself personally?Erich: You all have very strong voices and do a wonderful job sharing the story of your business. How have you developed that voice?Terry: How about some brass tacks information for the #Regulators? When it comes to marketing, and the time spent on social media, live videos and all the amazing sharing you all do, how do you determine the return on investment? Marj, Deanna, AmberErich: Tell us a little more about what is going on in your world right now. Share with the #Regulators one new and good thing.Terry: Where can our audience find you if they’d like to follow up or hear more about what you offer? Facebook Live Video #5Things Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest. https://www.2regularguys.com/5things/  Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Workhorse Products in ...

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Live from the DAX Chicagoland show, Terry, Aaron, and Erich will be talking about tending to your business while on the road. With a few tips on business travel, attending and working trade shows, and all subjects industry road warriors face every day. Even if you are not a regular road warrior, tune in to learn tips and tricks that will make those times out of the office easier to manage.

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke: From Kristin Schneider from Thread Designs Inc.Why can’t a bicycle stand up by itself and needs a kickstand?It’s two-tired Road Warriors Road Warriors on the Road AgainHow to get out in front of travel so you don't have to be so far behind when you return. (Take a vacation from your vacation idea.)Staying on track with good habits you are building or have. Like eating, exercise, etc. Hacks, gear, and must-haves in our bags?If you absolutely have to have it, carry it on. Facebook Live Video #5Things Prepping for Presentations & Booths From Erich Campbell Show up early. Don’t disappear before the attendees do. Commit to the entire event. Prepare, practice, and project. If it’s critical, bring a backup. Keep your audience in mind for the message- Address their needs. People want you to do well; the audience/attendees/customers aren’t enemies, they are your partners. Try to help them and they’ll help you. Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest. https://www.2regularguys.com/5things/  Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ starting May 21-22, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's "Small Business Saturdays" #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich CampbellUnderstanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell about digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich CampbellThe Take-up with Erich Campbell - Fridays at 2:30 Mountain TimeYour Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined,

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In the end, what separates one garment/product decorator from the rest is your graphics. So the 2 Regular Guys will be hosting a graphics guru this Friday. Craig Mertens with GraphicsFlow will join us to talk about ins and outs of creating graphics for your customers and being efficient with the process.

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke: What do you call a zombie who doesn't joke around?Dead serious. Graphics Craig Mertens is the General Manager of GraphicsFlow. GraphicsFlow, formerly known as Digital Art Solutions, is a sister company of Inksoft. Craig has been working in the apparel decoration industry for over 35 years. Prior to co-founding Digital Art Solutions, Craig was a top producing manufacturer’s representative in the imprinted sportswear industry. Craig has spent his career developing products and services that assist in managing graphics, optimizing sales, and growing profitable businesses. Craig has a wide range of expertise in graphics and production for screen printing, vinyl graphics, rhinestone multi-decoration, embroidery, applique, digital printing, and laser engraving. Craig is the facilitator of the GraphicsFlow Academy online education program. This free online training program has helped thousands of apparel decorators and personalization businesses maximize their productivity and grow their sales.Terry: Before we start the conversation about graphics, can you give us an update about changes in the ownership structure there?Aaron: What are some of the options a decorator has for creating graphics?Terry: Why are graphics important to the growth of your business? How do graphics impact a business’ success?Aaron: What are tools and resources to help me become better?Terry: What are online tools that make it easier for me to collaborate with clients on graphics?Aaron: How can I build my business based on graphics?Terry: From Dot-Tone Dan - Fonts Management programs? What’s new, what’s best?Aaron: Craig, tell our listeners where to find you.REGULATOR Q’s - Dot-Tone Dan - Fonts Management programs? What’s new, what’s best?Kris Howard - Where do you get stock graphics? Facebook Live Video #5Things 5 Ways to Improve the Clarity of Your Marketing or Speaking Message From William Boardman, The Community SpeakerKeep the most important thing, the most important thing. If something takes the spotlight off the most important thing, get rid of it.Your message is more clear if it is well structured. Beginning (get their attention), body (make your case), and ending (summary).Words matter, don’t be vague. If people don’t understand a fancy word, it is vague in their mind.Examples and analogies can introduce concepts that help people understand. Like the Bikini Principle in #5.Less is more. Also known as the Bikini Principle; long enough to cover the subject, yet short enough to be interesting. Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest. https://www.2regularguys.com/5things/

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This week, William Boardman from outside our industry will join the 2 Regular Guys to discuss humans' three basic needs. He'll share insights and stories about focusing on human needs and how that can help us find and retain employees. And maybe even find and keep customers as well.

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News S&S Activewear Acquires TSF Sportswear - S&S Activewear has announced the acquisition of TSF Sportswear, a wearables distributor for the Southeast. TSF will operate under the S&S Activewear brand. Through the acquisition, S&S gains greater access to markets in the Southern U.S. At the same time, TSF’s customers can select from S&S’ brand offerings and benefit from more inventory. (https://www.apparelist.com/2022/04/05/ss-activewear-acquires-tsf-sportswear/)Dad Joke: What do you call a security guard at the Samsung Store? A Guardian of the Galaxy Retaining Employees Aaron: William Boardman bio… No one of consequence, yet no one to trifle with! JKRespiratory therapist, Storyteller, Journeyman Sheetmetal worker, Public speaker, (served in National Guard, Field Artillery unit/ Graduated from the Academy of Radio Broadcasting)Terry: What is the first foundational truth? (We all want to know we are wanted)Aaron: And the second foundational truth? (We all want to know our contribution is valued)Terry: What’s the third foundational truth, William? (We all want to be inspired)Aaron: How do we use this information in terms of finding employees, and then keep them?Aaron: Where can people find you and what you do? Facebook Live Video #5Things 5 Reasons to Keep Your Workplace Tidy From someone who works with slobs... Crystal RynnFirst impressions never have a second chance. A neat and orderly workplace instills greater confidence in potential customers and conveys professionalism and attention to detail.Increase productivity of employees. If you have to walk across the building for a piece of tape, or spend time looking for things that weren't put back in their place you are wasting valuable time and energy with no benefit. Every workstation should have the materials needed on hand and they should be put back in their proper place when not in use so there’s never a hunt for tools to complete an otherwise quick and simple task.Reduce stress and foster an environment for happier employees. Clean and decluttered spaces tend to feel more relaxing and inspire a “feel good” feeling. You can also get more work done in less time giving greater feelings of accomplishment to employees. With the amount of time spent in the workplace you want to ensure workers are as comfortable as possible in their environment because happy employees are usually productive employees.Minimize hazards and safeguard employee health. In the event of an emergency having obstacles in the hallway can slow down or even prevent employees from leaving the building. Proper air filtration and cleanliness also help reduce sickness and lost workdays.Save money and keep things running smoothly. Untidy environments are distracting and distractions in the workplace can eat up valuable man-hours. Time is money, don’t let those little tasks like finding a piece of paper hold you or others back from actual productivity. Be Part of #5Things If you would like to present your 5 Things,

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It is the 2 Regular Guys 444th episode which brings us into the first quarter of our 10th season. Where have 10 years gone? Show producer Erich Campbell will be joining Aaron and Terry to talk about our own favorite episodes over the span of 10 years.  And we'll be asking the Regulators to be sharing their favorites as well! Plus we will break down the takeaways from those favorite episodes so you can go implement those into your business right away. 4 takeaways each to honor show 444.

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Terry: Pasadena City College in California is facing backlash after its board of trustees unanimously voted to cancel the school’s screen-printing program, the Pasadena Star-News reports. Supporters of the program have called PCC’s decision a “crime” against the local community, with some alleging the cancellation was made in violation of the school’s bylaws, the article explains. The college, for its part, says there were no improprieties and that the decision was handed down in accordance with established procedures.Aaron: Getting all my ducks in a row for the upcoming SkillsUSA Competition in June in Atlanta. I need volunteers to come to the national competition and be judges in Atlanta this year on June 23rd and 24th. Please reach out to me if you know anyone or are interested. aaron@2regularguys.comAaron: Mutoh Suspends Printer Exports to Russia and Belarus, Mutoh, a manufacturer of wide-format inkjet printers, cutters, and inks, announces it is temporarily suspending all printer exports to Russia and Belarus amid its ongoing war with Ukraine and will not deliver any equipment to these regions. In a statement to its customers, the company says it is deeply concerned about the tragic developments in Ukraine and stands with all the people suffering.Dad Joke: Did you know I joined a support group for people who talk too much?It’s called On and On Anon Review of Last 10 Years Aaron: Heading to the way back machine. May 13, 2016 - I Wish Someone Told Me…Where to learn more about this businessThere was no set in stone method for accomplishing the tasks of this businessTerry: Is it cheating to say our first episode? Because that’s where this adventure began. Not suggesting anyone go back and listen so I’m not including a link here, but to be honest I didn’t know what a podcast was at that point in time. (I do have it online now though… https://www.2regularguys.com/show-number-1/) Aaron: January 2018 for my next one. A great conversation with Brett Bowden titled - Future of Garment Decoration with Brett BowdenHow focusing on a Niche can grow your business faster than being everything to everyone.How Amazon is changing the game of garment decorating. Fast, Quality or Cheap - Pick two.Terry: Theresa Hegel with the former Wearables Magazine and her State of the Decorated Apparel Industry surveys. The last time was February 1, 2019. State of the IndustryAaron: This show I want to talk about is one that makes me a little sad. There are about 6 shows in 2014, that for whatever reason I didn’t get saved. I thought I saved them all, but I looked and looked and can’t find them. We have Mark Coudray on and he was talking about the change from Garment 2.0 to 3.0 and VC’s coming in etc. He must have had a crystal ball, but what is really true,

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Jay Busselle will be joining Aaron this week to talk about Apparel Trends for 2022. A special guest on the show will be Adrienne Palmer with Screen Printing Magazine. If you’re a garment decorator and you want to peer into the 2022 crystal ball, this is a must-see show!

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News GILDAN ANNOUNCES CLOSING OF MEBANE DISTRIBUTION CENTER - In an announcement that was made earlier this month, Gildan Activewear stated its plans to close its Mebane, North Carolina distribution center by June 30th. It’s a move that will affect 128 local employees but won’t necessarily leave them out of a job. According to a press release shared on The Times News, a WARN Act notice filed with the North Carolina Department of Commerce on Feb. 16th said the distribution center would permanently close by June 30, 2022. That specific facility houses the company’s unbranded wholesale activewear apparel.Dad Joke: What noise does a witch's vehicle make?Broom Broom 2022 Apparel Trends Jay: Let’s introduce our guests today! I hope this isn’t too weird for you Aaron but I’m going to be one of the guests too! Am I breaking the rules? I hope so! But the good news is I invited some friends. Adrienne Palmer is editor-in-chief of Screen Printing and BIG Picture magazines. And Jeremy Picker is Creative Director and Founder at AMB3R Creative. Hey guys - what’s going on?Aaron: You are breaking the rules, Jay, but I think we can make an exception. When I think of 2022 Apparel trends I think of Styles, Colors and even decorating techniques. Jay: You nailed it Aaron!! It is all three of those things and even the words that we choose to describe the styles, colors and decoration techniques. I was reminded of this when Vicki Ostrom, Futurist and Trend Analyst at SanMar and founder of Trendependent was sharing her wisdom on an education session for PromoKitchen. She shared a reference that I later looked up which was from Adobe called Creative Trends 2022. In that report, Adobe mentions, “The seriousness of life during the pandemic has taken its toll. Tired of the mundane and familiar, people are more carefree, high-spirited, and joyful as they seek re-connection, escape from boredom, and positivity in the new year.”Aaron: Carefree, joyful and seeking re-connection - those all make sense to me! What other trends are likely to have an impact on apparel Jay?Jay: Being active and getting outside has always been important. Studies have found people report a higher level of vitality, enthusiasm, pleasure, and self esteem, and a lower level of tension, depression and fatigue after they have walked outside! I’m sure that’s why research revealed exercising outdoors was the most popular fitness trend in 2021. That takes us to 2 very powerful trends that have carried over into 2022: to be outside AND to be active, walking and more involved in fitness.For specific examples of this, ASI recently released an apparel study (last month). The study is based on data that was analyzed in late 2021 using surveys of nearly 40,000 consumers. That data was presented in a collection of the most popular promo products in the U.S. and identifies which states and regions they’re most influential in. Outerwear & Performance wear were number 1 and number 2 in every region!

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Don Copeland, a Product Manager with ColDesi will be joining the 2 Regular Guys to talk about commercial DTF Printing. DTF is the buzz of the industry over the past year, and Don will help us understand the differences between commercial printers and the DIY machines that are flooding into the marketplace.

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News DOV CHARNEY, FOUNDER AND FORMER AMERICAN APPAREL CEO, FILES FOR BANKRUPTCY  Dov Charney has once again made his way into headlines. The former American Apparel founder and CEO has filed for personal bankruptcy in Los Angeles, along with his latest business venture, a vintage clothing store. According to the Business of Fashion website, Charney was forced into bankruptcy court because he owed $30 million to a New York-based investment firm, Standard General, involved with American Apparel. In the 1990s, Charney built American Apparel into a major retailer based in Los Angeles. The company became publicly traded in 2007, but shortly after, Charney was forced out as the company began losing money. According to various reports at the time, the board ousted Charney in 2014 in light of his inappropriate behavior and constant sexual harassment accusations, among other things.Terry: If any of our listeners attended or exhibited at Graphics Pro Expo last week in Irving, Texas, we’d love to hear any updates you have.Dad Joke: A geometry joke - Everybody loves a good geometry jokeKnow what’s under the Bermuda Triangle?A wreck-tangle Commercial DTF Printing Aaron: Don Copeland has been in the decorated apparel and graphics industry for over 30 years. He has been involved in the development and growth of digital products - ranging from DTG to UV to DTF - at ColDesi, Inc. (Tampa, FL) since 2004. Currently, he is Product Manager for digital inkjet products involving these products as well as helping with the development of new and emerging digital technologies.Terry: Let’s start by talking about direct-to-film (DTF) printing. Explain to our listeners what it is, and when did it begin?Aaron: How has it impacted the industry so far?Terry: Talk about what you described to us as a DIY DTF printer.Aaron: What are the costs of the prints. Film, ink and powder.Terry: This will not be like the desktop variety of printers. What are the requirements for power, footprint, even getting the printer through the door?Aaron: Don, you were there in the early DTG days. What about white ink issues with these printers?Terry: Talk to us a little about what’s required for maintenance. Do you need to print daily?Aaron: We hear some questions out there in the industry about air filtration of the adhesive powder. Is that a concern, and how does Coldesi address it?Terry: Everyone is dealing with supply chain issues. How are things going for you guys?Aaron: Where can people connect with you to learn more? Facebook Live Video #5Things 5 Reasons to Keep up with Continuing Education From Erich Campbell - ErichCampbell.com Improve your existing skills Stay up to date with new techniques, equipment, and materials 'Test out' decoration techniques, roles, or business directions with professional guidance. Increase your confidence. Make connections with like-minded, growth-oriented people. Be Part of #5Things If you would like to present your 5 Things,

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Hope Dale and Cristina Schulman will be joining the 2 Regular Guys this Friday to talk about the April "Everything Embroidery Market". Described as the largest event of its kind, this show focuses on the embroidery, sublimation, applique, and vinyl application industry. Tune in to see if this trade show is a must-see for you!

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Mark Cuban Invests in Screen Printing Company - Campus Ink (Urbana, Illinois) announced today the completion of an investment from Mark Cuban, the billionaire entrepreneur and owner of the Dallas Mavericks. In the summer of 2021, Campus Ink seized upon the NCAA’s implementation of a name, image, and likeness (NIL) policy – which allows college athletes to monetize and use their NIL for promotional purposes – by building a platform that helps athletes earn money through jersey and custom apparel sales. Cuban said, “While the best names in college sports will get taken care of by endorsements and high profile contracts, there are thousands of other student athletes that need help. Campus Ink’s solution is going to change that.”There is a really cool 3 Day Virtual Summit coming up on March 23-25, 2022 - FREE. It is called Mountain Top Motivation and is 3 days of amazing speakers talking about winning mindset, business growth, and success in all areas. AND Aaron has been asked to be one of the 21 speakers at the event. He will present "Conquering Fear and Thriving"   www.osg.link/mtm Dad Joke: Kristin Schneider Thread Designs Inc. - Parental Puns.What do you call a deer with no eyes? No eye deer Everything Embroidery Market Aaron: Introduce Hope Dale and Cristina SchulmanTerry: Tell us first how each of you entered the industry. Aaron: Everything Embroidery Market Show is coming up in Chattanooga April 28-30. Talk to us about how each of you got involved in this event.Aaron: Who should attend? What’s your target audience? Terry: What about education? What is lined up for the show?Aaron: Besides these in person events, what else is available from Everything Embroidery Market?Terry: You both also host a podcast. Tell us more about that.Aaron: Where can people connect with you and go to sign up for EEM? Facebook Live Video #5Things Top 5 Things for EEM Attendees From Hope Dale, Everything Embroidery MarketCheck out all the vendors that will be in Chattanooga.Check out the Hotel BlocksFollow all the vendors you want to see on Social Media!Plan and attend the classes.Enjoy yourself! Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 5-6, 2022.

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This week we welcome a certified Success Principles Trainer, Brian Davis to sit on the same side of the table with our very own Success Principles Trainer, Aaron Montgomery. Terry is going to be interviewing them about their project where they are creating the flight plan for ultimate success. We will discuss the 15 fundamentals and what it takes to be on the right path to success.

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News COLDESI JOINS FORCES WITH MESA SUPPLIES - Two names in the commercial embroidery and apparel printing equipment world have announced they’re joining forces with Coldesi Inc. acquiring Mesa Supplies. Several decades ago, Mesa Supplies Inc. of Fort Worth, Texas, and ColDesi Inc. of Tampa, Florida, sold embroidery machines as SWF West and SWF East. Both companies renamed and grew over the years, adding direct-to-garment printers, white toner printers, rhinestone transfer machines, and expanding their respective e-commerce stores. Now the two will work together. ColDesi has expanded in recent years with the addition of Pantograms in 2017, Belquette in 2018, and BestBlanks.com in 2020.EDMONTON MAN SETS RECORD FOR MOST T-SHIRTS WORN DURING A HALF MARATHON - Did you know there is a record for most T-shirts worn for a half marathon? There is, and it was recently broken by David Eliuk at Edmonton’s Hypothermic Half Marathon on Feb. 20. Eliuk wore 90 T-shirts on his body for the 13.1-mile race, shattering the previous record of 76, according to a report on Canadian Running. And if that wasn’t enough, he also laid down a respectable time of 2:37:54, though when it comes to T-shirt wearing records, time does not matter as long as the course is completed.Dad Joke: Why can't a cow understand what you are saying.Because it goes in one ear and out the udder. High Flying Success Terry: The regulators know Aaron, and have been hearing about his journey with the Success Principles, but Brian, can you share your story and how you came to be teamed up with Aaron?Brian: A Set-back is a Setup for a Comeback…How I got my MOJO back. Terry: As Aaron mentioned in the intro you guys are working on a half-day workshop called the FUNdamentals of High Flying Success. Where did this come from? Aaron: Meet in a program called Virtual Skills Bootcamp and are part mastermind group with other VSB Graduates. Back in early December Brian and I and the other 3 Mastermind members did a really cool presentation called Mastering 2022. If people want to check it out they can find it at http://successkeys.cc/ - This to us seemed like a potential next step. Some of the other Mastermind Members are working on their own program as part of the next level certification so it is all really nice synergy and allows us to create and share together.Aaron: Explain FUNdamentalsTerry: Why might a garment or product decorator care about this for their business?Brian: How I do anything is how I do everything….It’s an Inside job ;-)Aaron: These principles are the roadmap, or the flight plan when you have an aviation guy like Brian. So while they might seem a bit woo-woo in concept, in practice, these are all the tools you need to be successful. Without having this framework, it doesn’t matter how good of a screen printer you are, how great your digitizer is,

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Aaron, Erich and Terry are all going to be live in person at the DAX Kansas City show. They will be sharing a recap of the day, talking about their seminars and workshops, and bringing you tips and tricks from the show. All with some adult beverages, so tune in for this lively and fun session. Plenty of questions and answers and you never know what nuggets will be shared.

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke: Three conspiracy theorists walk into a barDon’t tell me that’s a coincidence DAX Show Seminars Since we were all three in classrooms today in KC, we thought it would be fun to talk about some of the questions and comments we get in seminars.On YouTube they say…Probing for information we’re not allowed to discussYour question is the perfect lead into my next slideA question that stumps usTotally off the subject questionsSo, tell me the secret to… Facebook Live Video #5Things Five Things - Why Screen Printers Should Use Specialty Ink From Terry Combs, TerryCombs.comIt separates your competition - most just use standard plastisolIt provides new options for your customersShowing what you can do improves your standing in the industryOpens you up to new opportunities for your own businessThe attention to detail required makes you a better decorator Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Workhorse Products in Phoenix on February 19-20, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 5-6, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 21-22, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's "Small Business Saturdays" #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich CampbellUnderstanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich CampbellThe Take-up with Erich Campbell - Friday's...

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Welcome to the start of season 10 of 2 Regular Guys! Laurie Donovan will join the 2 Regular Guys this Friday to talk about her journey from a crafting corner in her kitchen to becoming a Sawgrass Product Ambassador and an instructor at Creative Studio Workshops.  You too can take a similar journey with your business.

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News GRAPHICS PRO EXPO (GPX) wraps up the expo season with START HERE Academy in Charlotte, N.C., providing valuable start-up resources, information, education, and production methods for apparel decoration, personalization, signage, wide-format printing, and more. START HERE Academy takes place the evening before GRAPHICS PRO EXPO opens on September 15, 4-8 p.m.,  at the Charlotte Convention Center. Registration opens on June 14. During the class, enrollees receive information on popular production methods for apparel decoration, personalization, signs, and digital graphics. This night-school-style conference provides attendees a chance to exchange ideas, explore new products, workshop their challenges, and hear from industry influencers regarding today’s craft/maker business market. Food and refreshments are included.Go here for more info: https://graphics-pro-expo.com/start-here-academy/An interesting announcement from JP Hunt with Inksoft. Also, a similar note comes from Bruce Ackerman at Printavo. Blue Star Innovation Partners and PSG have acquired InkSoft and Printavo to invest in accelerating a shared mission of delivering the best platform and technology for the branded merchandise industry. JP says, there will be no significant changes in the short term, and we'll share regular updates and insights with you as this new partnership and journey develops. Read more HEREDad Joke: Did you know I wrote a book on how to fall down the stairs?It’s a step by step guide Novice to Educator Aaron: Laurie Donovan began her business, Krafty Korner Gifts, in the corner of her kitchen with a single needle embroidery machine. Within a year she wanted to do more. Laurie said she had been wanting a Sawgrass printer for about 10 years and one night impulsively purchased an SG400. She knew nothing about the printer or sublimation. Fast forward to owning her printer for nearly 2 years and she was signing a contract with Sawgrass to be a product ambassador and teach the Creative studio program. Covid 19 changed the road map on how her journey as a Sawgrass ambassador was supposed to start. She went from planning several different ways to market the workshops to "HEY you start in two weeks and by the way, you are your own marketing department." Aside from the lockdowns, masks, and turmoil during this journey, Laurie says she would not change a thing. Still learning as much as she is teaching, Laurie has found her dream space in this industry.Terry: Laurie, take us back to that small space in the corner of your kitchen. Talk about how you got started from the very beginning.Aaron: And tell us about your business today.Terry: How did you go from a machine owner to a Product Ambassador for Sawgrass.Aaron: What exactly is a Product Ambassador? How many are you?Terry: Talk to us about the Creative Studio Workshops. Who can attend? What will they learn?Aaron: So why Sawgrass? Many of the hobby to business groups are littered w...

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Regular listeners know that the 2 Regular Guys have very strong opinions on Niche Markets. This Friday the conversation will be: 1) How to find your own best niche. And 2) new emerging niche markets in our soon-to-be post-Covid world. Terry and Aaron want to share with you our thoughts on how to find a great niche as well as looking towards emerging markets for ideas to find a niche that will be successful for you.

Brought to you by: Our Success GroupOur regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News JOIN THE 2022 SCREEN PRINTING MENTORSHIP PROJECT! After a successful first year, The Mentorship Project is back and looking for new members! Screen Printing magazine is looking for new mentors and mentees to participate in the 2nd annual Mentorship Project. The goal of this six-month program is to help all types of screen printers, from beginners to experts, grow their network and increase their skill set. The program connects two screen printers based on their goals, market, and region. Screen Printing will then facilitate the first meeting with suggested check-in dates and meeting topics for the mentor/mentee. Project members will receive a certificate of participation after the mentorship program is completed. The application form must be completed by March 30. The program is not intended for those who work for OEMs in the industry. Time is running out to sign up for the great seminars and workshops at the upcoming DAX Kansas City Show. Go to daxshow.com (http://www.daxshow.com/index.php?shownumber=58&action=seminars) at the link you see on screen or in the show notes to see all the details. But you have classes from Terry, Erich and I, plus several other amazing trainers like Charlie Tablieb and Katie Wubben. 3 ½ hour workshops like “Digitizing your First Design - Finding your Foundations” from Erich and my content creation workshop “Into Cyberspace: Your NEW On-line Customer Center”. The 80-minute classes like Terry’s “Specialty Inks and How to Use Them Properly” or “Why is Getting Started in DTG Printing So Confusing?”. Erich’s “Design Editing and Alterations” and the training I’m presenting, called “3 Pricing Strategies to Avoid (And what to do instead...)”. The ability to learn in person is one you don’t want to pass up.Dad Joke - From Brian BufkaDid you hear about the cow who said she was tired after giving birth?She was decaffeinated Finding Yours in Emerging Markets Why is it important to find yours?Aaron: It is important to focus on a niche that is right for you more than ever. With the rising costs of online advertising, a massive influx of new businesses online, you MUST have a niche to focus on. It seems like every crafter is suddenly becoming a business (not a bad thing, by the way, brings more exposure), and the market can be hard to reach if you are not speaking to your ideal customer. Suppose you are struggling to grow or meet your goals? The reason for that is trying to be everything to everybody. But what ends up happening is you are nothing to nobody. I saw this from Brendon Burchard on Instagram (Display on screen) This to me is why it is important to have a niche for focus.Terry: Be an expert at what you do. Be an expert at who and where you sell.What is a niche market?Aaron: A niche market is a group of specific potential customers who connect to your message.

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Nicky Adamkiewicz will be joining the 2 Regular Guys to talk all things sublimation this week. Known as the Sassy Subber, Nicky is recognized on social media and across the world of sublimation. Join in on Friday with your decorating questions and have a great time with a two-time REGGIE award winner.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke: From Chris Thomas with Atlas Screen SupplyA man calls his doctor and says, “Doc, you’ve got to help me. I’m addicted to Twitter.”The doctor says, “Sorry, I don’t follow.” The Sassy Subber Aaron: Nicky Adamkiewicz is the Sassy Subber, educator of and cheerleader for sublimation business owners and hobbyists. She is the founder of the Sassy Subber Facebook group, the host of a weekly education broadcast on Facebook and YouTube called “The Sass” and the proprietor of the Sassy Subber Designs Etsy Shop and the Sassy Subber e-commerce site. A fifth-generation crafter, Nicky considers crafting to be part of her DNA. Nicky is also the guiding light behind the “SisterTribes” a union of female Facebook group leaders who have joined together to work for the greater good of the decoration community. The winner of two 2021 Reggie awards, Nicky lives in upstate New York with her husband, adult children and pets.Terry: Nicky, tell us how it all started for you. It started with my dad aka Mr Sassypants (funny short story behind that)Aaron: Before we talk about your more public image, tell us a little bit about your own business.I actually have three businesses outside of The Sass ( my teaching show) I have the www.thesassysubber.com ( my printing services) https://www.etsy.com/shop/TheSassySubber (for my digital designs) and my www.lpbdesigns.com  is my physical business. Terry: What are your favorite items to decorate? And what product makes you groan just a little when a customer brings it up? Ask me about the 40 tumbler club ( I strongly dislike tumblers ). I will talk about my favorites too. Aaron: What’s one thing you wish you knew before you got into sublimation? The amount of trial and error that would be in this and how people who teach this make it look easy and perfect.Terry: What would you say is the number one question you get from new sublimators? It's a close race between where did you get that and time, temp and pressure. Aaron: Nicky, why so much focus on education for you? When you work in this business it can seem very lonely no one will share with you the where the who or the why. Like it is some big secret. I wanted to break the walls down. show anyone and everyone they can do this and they are not alone. I show my mistakes, my frustration, and my successes. Being genuine also plays a huge role in that. I am real people, the girl next store, your hype girl, I am the whole package. I refuse to let you quit. Terry: Let’s talk trade shows in your future for 2022.Other things I am teaching at my first trade show EEM show in April and at the Applique Getaway in July. Doing Meet and greets at both, Then the Tribe is taking over Vegas in October. Aaron: How about the sister tribe network. What’s that about?Other thoughts .. the sister tribe network ( would have brothers but a lot of the groups are run by women) -talk about major vendors but let's not forget about our small vendors ( mom and pop type) Facebook Live Video #5Things

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Victor Pena with OmniPrint International will be joining the 2 Regular Guys this Friday. Victor is a focused digital marketer with solid fundamentals and creative strategies for lead creation, development and management. Victor has an incredible story of how he has grown his company and uses his experience in order to help other people succeed through creating a successful brand.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News 2 Regular Guys Merch Challenge - You can see the post at https://www.facebook.com/2RegularGuys/posts/4648995305195668 Create a design, and send your design to us at info@2regularguys.com by the end of the day on January 31st. We will show you all the designs on the 4th of February, and get a poll going to crown a winner. The winners will become the exclusive provider of 2 Regular Guys Merch for 2022 and will be promoted on the show as such able to sell anything they like and keep all of the profits. (*Terms will apply). Dad Joke: From Chris Thomas with Atlas Screen SupplyA man calls his doctor and says, “Doc, you’ve got to help me. I’m addicted to Twitter.”The doctor says, “Sorry, I don’t follow.” Millionaire Brand and Growth Mindset Aaron: Victor Pena is the Founder and CEO of OmniPrint International. It is a multi-million dollar printer manufacturer and he manages a team of 60-70 people. He is an experienced leader of innovative teams, with a product of the year awards for the last 5 consecutive years. Victor is a focused digital marketer with solid fundamentals and creative strategies for lead creation, development, and management. Victor has an incredible story of how he has grown his company and uses his experience in order to help other people succeed through creating a successful brand.Terry: Let's jump right into this idea of a millionaire brand. What does having a millionaire brand mean and why should people look at their companies in this way.Aaron: Let's talk “mindset” for a moment. That is a majority of what I get to do with my company, Our Success Group, is support people with my Success Principles certification in finding the mindset they need for success. So what is a growth mindset and how can someone cultivate that?Terry: You all are great marketers at your company, and we have seen you sharing your secrets with others. For example your presentation at the 2019 ThreadX event in Scottsdale. What are some of the key marketing tips you can give our listeners, the Regulators, that they can put into action right away?Aaron: Tell us your thoughts on the digital printing space currently and where it is headed? DTG, DTF, print on demand, merch, all seem to be terms that are popular right now. What are your thoughts?Terry: I was in Long Beach last week for the Impressions Expo as were you. With this partial pause in shows over the past two years, I’m curious about what you see as the future of trade shows in the industry. Status quo or some hybrid of shows past and our efforts to reach out to customers during Covid.Aaron: Future projects you’d like to share with us, Victor?Aaron: Victor, where can our listeners find you? Facebook Live Video #5Things 5 Things keeping you from Financial Success From Aaron Montgomery, Our Success GroupSelf Limiting BeliefsHaving One Source of IncomeFinancial UnawarenessDebtNot Asking for Advice

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Tanya Doyscher, Kristine Shreve and Ali Banholzer will be joining the 2 Regular Guys on Friday to talk about wearing many hats while running your business. On this quarterly Women in Garment Decorating show, these industry pros will share their perspectives on running their own businesses and dealing with the many tasks required of business owners today. We will cover topics like finding the right priorities, switching between roles, and more. Don’t miss your opportunity to learn from 3 rockstar women in the industry.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News  2 Regular Guys Merch Challenge - You can see the post at https://www.facebook.com/2RegularGuys/posts/4648995305195668 Create a design, and send your design to us at info@2regularguys.com by the end of the day on January 31st. We will show you all the designs on the 4th of February, and get a poll going to crown a winner. The winners will become the exclusive provider of 2 Regular Guys Merch for 2022 and will be promoted on the show as such able to sell anything they like and keep all of the profits. (*Terms will apply). Dad Joke: (Mom Joke Courtesy of Kylene) What did one pencil say to another?You are looking sharp.  Wearing Many Hats Aaron: Let’s start with each of you introducing yourself and your business. Let’s start with…Aaron: Most of us get into this business because of a favorite activity like creating the artwork or maybe being a marketer. Tell us what your favorite part of your business is, and which part is your least favorite.Aaron: I know all of you wear many hats in your business, but you all also have businesses that are very uniquely you. What are some of the unique challenges you all face with business ownership and your career?Aaron: As you switch from one role to the next in your business, what challenges are you faced with, and what tips do you have to overcome those challenges?Aaron: What are some tips you all can share with other busy business owners out there to maintain balance and still own a successful business?Aaron: Share with us one new and good thing going on in your world and then leave us with how people can connect with you. Facebook Live Video Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. Unlock Your Potential Workshop - Monthly 60 Minute workshop to help you remove blocks keeping you from success.The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com.

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This week on the 2 Regular Guys podcast, Aaron and Terry will host Austin Caldwell. Austin will share his garment decorating journey, the ups and downs, and how to achieve balance in your work and home life. Tune in for an exciting conversation with one of the up and comers in our industry and own of strangelydim in Valparaiso, IN.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Six winners of the fourth annual Screen Printing Rising Stars Awards have been announced. The award is meant to shine a light on emerging talent in the specialty graphics industry. The honorees – all of whom are age 35 or younger – were chosen based on their professional accomplishments, fresh thinking, contributions toward industry advancement, commitment to excellence, and impact on their organizations. They are proven leaders, share an enthusiasm for print, and possess an eagerness to push the boundaries beyond the status quo. Custom Ink makes its second acquisition in the last 3 months, moving into the corporate gifting space. Custom Ink (Fairfax, Virginia), an online provider of custom apparel and accessories, has acquired Printfection (Denver), a swag management platform that allows clients to create and distribute branded items. The financial terms of the deal were not disclosed. This is Custom Ink’s second acquisition in the last three months. In November, it acquired Swag.com (New York), a management platform for custom swag and corporate gifting. Read More at https://screenprintingmag.comAll systems are still a go for Long Beach next Friday, and Erich and Terry will be there! https://impressionsexpo.com/longbeach/ Dad Joke: A genie granted me one wish, so I said "I just want to be happy."Now I live in a cottage in the woods with 6 dwarves and work every day in a diamond mine. Mental Health Aaron: Austin Caldwell has nearly evaded screen printing success for over a decade. He's been in more positions in the decorated apparel industry than he can even remember and that gives him a unique perspective. Recovering print life junky, now he's gone full-time starving artist, and has a very restrained approach to work, life, and business. Terry: Tell us about your career in screen printing. How did you get started?Aaron: What made you exit screen printing? Terry: What are you doing now to pay the bills?Let's see if we can dive into more mental health.Aaron: Based on your personal work experience, what advice do you have for decorator shop owners?Terry: Austin, how can our listeners find you? https://www.instagram.com/strangelydimco/ Facebook Live Video Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with...

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Every year Terry and Aaron list the 10 things they would like to see for our industry in the coming year. Plus a look back at what they said 12 months ago, to see if any of those "wish list" items came true. The show starts with a quick chat with the folks from Impressions Expo for an update on the January Long Beach Show.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Graphics Pro has a Sublimation Survey out. Take this industry survey and receive the Summary of Findings, plus a chance to win a $100 gift card! S&S Activewear promotes Frank Myers to the president and welcomes Christopher Kodosky as CFO. They announced the strategic promotion of chief financial officer/chief operating officer Frank Myers to the president of the company. S&S also announces the hiring of Christopher Kodosky as CFO, beginning January 2022. Kodosky has served as the CFO and VP of finance for manufacturing and services companies for the past 17 years.A couple of quick SkillsUSA announcements. They are looking for a volunteer who will take on the National Technical Committee Chairman role for the Screen Printing Competition. If you would like to volunteer and be involved in this great program that will help feed our industry the labor and young people needed, please contact Ray Weiss at rweiss@printing.org or Bill Pope at bpope@printing.org. I’m going to be assembling the committee for the Sublimation Competition this month, so if you would like to volunteer to be a part of that, please reach out to me at aaron@2regularguys.com. For the committee, there is not any required travel, but I am looking for people also willing to come to the national competition and be judges in Atlanta this year on June 23rd and 24th. Plus I am looking for companies that would be willing to donate blank substrates to decorate during the competition. We are also going to need heat presses and in-kind donations as well. You will be featured at the event as supporting members which not only build your future customers but put you in front of a lot of schools that will be looking to get new supplies and equipment now. Just reach out to me by email and we can discuss how to make it a win-win for everyone. I think this is a truly unique opportunity.Dad Joke: Why can't drummers come back from retirement?  Because there will be repercussions! 10 Things for 2022 We’ll be starting the show today with a quick chat with Jamar Laster, the Content Director for Impressions Magazine, and Russ Turner, the new Show Director for Impressions Expo.Aaron: Welcome back to the show Jamar. And so good to meet you Russ, welcome to the show and the industry.Terry: Russ, as the new show director, let’s cut to the chase. Where are we with the Long Beach show? Exhibitors, Attendees, the city of Long BeachAaron: Jamar, talk to us about what’s happening back at the Impressions Magazine BoothTerry & Aaron: UNTRUE Rumors we should make sure they cover:The hall is limited to 500 total people - Safer at Home Health Order from City of Long BeachVax card or negative test required - daily test?Are all or most of the vendors on board?Not a rumor but how are seminars being handled? Speakers masked?Aaron: Where should potential attendees watch for updates?https://impressionsexpo.com/longbeach/health-safety/Last Year… 10 Things We’d Like to See in 20211) Terry: I’d like to see maybe som...

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Its time for another annual 2 Regular Guys tradition. PLANNING for the new year. 2022 is going to be a great year for the Decorators Community. The challenges that the pandemic and other situations from 2020 and 2021 brought are going to make us stronger. Aaron and Terry are going to break down how they plan for the next year and we are excited to discuss with the #Regulators what the future will hold. It’s GO Time!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Aaron: Not news as much as it is a call for help. I am the new National Technical Committee Chairman for the National Skills USA Graphics Imaging - Sublimation Competition which is being held in Atlanta this year on June 23rd and 24th. If you are involved in the sublimation world, I need people to volunteer to judge, people to donate supplies, equipment, and any support possible. Please reach out to me by email. aaron@2regularguys.com. Anyone can and everyone should help as this is the future of our industry.Dad Joke: Another Christmas joke, this time from Lisa ShawWhy is Santa afraid to be stuck in the chimney?He has Claus-trophobia Planning for 2022 Last Year…Aaron: Check Work/Life Balance - Prioritize Aaron: Are you checking the boxes for you? Aaron: Discover or Refine Your “Why”Terry: Purchasing new equipment, products and supplies in a continued Covid worldTerry: Let’s start firing! Customers, that is.Terry: What worked and didn’t work during the Covid year?2022Aaron: Have a ProcessJust committing to “planning” is a start, but you need more.What does planning mean for you? Put in on the calendar / make it a sacred appointmentInvolve other stakeholdersMake a repeatable process so you can get better at planning yearly. Terry: Look at the changes your business went through during the 2021 version of the Covid year, and determine which you want to keepSort of a repeat, but last year it was more of a crisis view of what works and what doesn’tSilver lining kind of thinkingLots of reevaluating going on right now about trade shows, etc.Aaron: What are the metrics you will be using to track your progress in 2022Planning is about improving the future before it happensTo manage it you have to have a tracking system / manage what you measureSkip the Vanity Metrics | Social Media Followers, Total Sales, # of CustomersTo be worth measuring it should equal (Consistent * Actionable Tactics = INCREASED Customer Satisfaction)Terry: Equipment purchases in 2022 - Lead times are real and not going awaySome examplesConveyor dryersHeat pressesPlastisol inksAaron: Set clear goals that include how much and by whenYou might have heard “Goal without a Plan is a Wish”, TRUE - Also a goal without a due date is just a dream.Must be able to be understood and able to be confirmed by a 3rd partyAfter setting goals, also include affirmations - Need to focus on what we want and act as it. - Affirmation guide free at https://oursuccessgroup.com/blocks/Also set what I call “Margins” - Basic actions you can take, preferably daily that will help you reach your goal.Example - Goal - Have sold 300 or more of the 5 Keys of Growing and Launching Training Program by June 15, 2022Example - Affirmation - I am grateful my abundance mindset has led to 300 or more growing businesses have invested in the 5 Keys of Growing and Launching Training Program.

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It's that time of year again for the 9th time since the inception of 2 Regular Guys. The Decorators Community Industry Awards - the REGGIES! The only industry award that is completely run by the people. You all nominate, you all vote and we just get to facilitate. On this show, we will be announcing the winner from the 10 categories, and hosting as many of them live as we can round up to accept their awards. The REGGIES this year are sponsored by Our Success Group and you can check out their End of the Year Success Sale

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke: Christmas joke!What do reindeer say before they tell a dad joke? This one’s gonna sleigh you! 9th Annual REGGIE Awards Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll. Facebook Live Video Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Workhorse Products in Phoenix on October 23-24.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 6-7.OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success.Club OSG - Live videos and information from After Hours of Tuesday's With Todd and Small Business Saturdays. Plus 10% off at MontCo.biz and FatDadWholesale.comThe Success Tracker - A program from OSG, to get people started on achieving their goals.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's "Small Business Saturdays" #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.

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(Sponsored by Impressions) This week on the 2 Regular Guys podcast, David Gross from Conde Systems will be talking Sublimation Success. Specifically, Aaron and Terry will be talking to David about his third “The Road to Sublimation Success” focused on sublimation printing on Chromoluxe. Bring your sublimation questions for a true industry expert!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News REGGIE Award Voting will close on December 9th, 2021 at 5 PM Central 2regularguys.com/reggies_vote Impressions Community Service Award Impressions Expo is thankful for YOU! After enduring some of the most unprecedented times in our nation’s history, we’ve heard countless stories of industry suppliers and decorators putting others first. Honoring the spirit of humanitarianism and good works in our communities, Impressions wants to recognize the spirit of giving back! If you know a decorator or supplier that has taken action to give back, nominate them for the Impressions Community Service Award! If you are an embroider and want to learn more about digitizing text, Justin Armenta of the Embroidery Nerds and JA Digitizing has a seminar tomorrow you can sign up for at https://theembroiderynerd.com/text-talk-webinars/ Year-End Success Sale at Our Success Group. Save over 58% on the 5 Keys program and get a set of 3 bonus resources for free worth $150. This offer is only good until the end of the year. Go to www.oursuccessgroup.com/5keys. Dad Joke: What do you call a fish with two knees? A two knee fish. Sublimation Success Aaron: David, for new listeners and folks new to the industry, tell us a little about yourself and Conde. Terry: How many times a day do you explain to someone what you can and cannot do using sublimation? Why do you think that is? Aaron: Along those lines, let’s talk about substrates. Terry: Your most recent book talks about Chromoluxe specifically. Let’s talk about that. Aaron: This is the third in a series of books on sublimation. Let’s talk about the others. Terry: Let’s say one of our listeners wants to add sublimation. Where do they start? What tools do they need? Aaron: David, what’s the future for sublimation? Terry: Where can people find you, Conde Systems, and learn more? Facebook Live Video #5Things 5 Reasons for Failure From David GrossLack of a great partnerFailure to read instructions/correct issuesPoor equipmentPoor supportUnderpricing Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe.  The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A.

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Our last DTF show was so jam-packed with information that we could not answer all the questions from the #Regulators. So we are back with part two on DTF. Direct-to-Film or DTF Printing is the most discussed topic in garment decorating today. We have Todd Downing, a power DTF user, joining Aaron and Terry to talk about how the process works and how you might use it in your own shop. Todd will talk about what is true and what is a myth about this new DTF Printing process.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News REGGIE Award Voting will close on December 9th, 2021 at 5 PM Central 2regularguys.com/reggies_vote/Ricoh and aeoon Technologies Announce Global DTG Print Partnership - The agreement enables Ricoh to extend its DTG offering into higher productivity market segments. Ricoh Europe announces a global partnership with aeoon Technologies, an Austrian developer of direct-to-garment (DTG) digital print systems. According to the company, the strategic technology partnership enables Ricoh to extend its DTG offering into higher productivity market segments and demonstrate its commitment to the textile market, focusing on improved sustainability and cost-efficiency.Screen Printing magazine is now offering free classifieds on its website, screenprintingmag.com. If you're buying, selling, finding a new hire, or seeking work in the screen printing industry, simply fill out a brief form and attach images if necessary.  Go to screenprintingmag.com/classifiedsGraphics Pro Expo has a full slate of shows scheduled for 2022 and you can check them out at https://graphics-pro-expo.com/. In 2022 their last event of the year will be featuring the Start Here Academy at CHARLOTTE, NC September 16-17, 2022. This will consist of 101-level tutorials and techniques geared towards assisting new businesses and helping established businesses grow and find new profit centers. More details coming, so stay tuned.Dad Joke: Did you hear about the chameleon who couldn't change color?He had a reptile dysfunction DTF Part 2 We welcome back to the show, Todd Downing from Fat Dad Custom Wholesale and Our Success Group. Starting with a simple vinyl decal business in 2007, his business has grown to include eco-solvent printing, HTV, transfers, team sales and DTF transfer printing.  He is also an online community mentor that strives to help others see how to move their businesses forward in a realistic fashion. Questions we didn’t get to in the comments section during Part 1 of this show:Aaron: From Josh Hester - Is the powder shaking machine worth it? Anything that can save labor is worth it. The shaker dryer allows you to do other things while the machine takes care of the work. 1 issue I have seen with this is that if there is a problem with the print you might not know until it's too late.Terry: Also from Josh Hester - What is the average cost per print? A lot goes into pricing as my overhead is most likely different than yours and you just can't take all of your supplies multiple by 3 and say that's your price. The printer you are using, who are you buying your supplies from, are you getting a better deal buying in bulk, what rip software you are using, what are your ink settings, and what is your hourly overhead cost are all factors in pricing? Taking in all the factors $1-$3 is a good average per square footAaron: From Gosta -...

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We are excited to bring to you the complete nominations for the 2021 REGGIE Awards. This is our 9th annual "peoples choice" style industry awards, and we will be announcing all of the nominees as well as the 5 people that you will be voting for during the month of November. Then we will crown the 2021 REGGIE Winners on  December 10th. This is one of the most important shows we do each year because this is where we get to recognize all of the people who have made a difference in our industry.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Veteran’s Day was yesterday. Thanks, to all those who have served and sacrificed.Dad Joke: Did you know I have a fear of speed bumps?Yes, but I’m slowly getting over it. 2021 REGGIE Nominees Voting ends 12/9 at 5PM Central90 Nominations - Numbers were down, but we made them actually do the work this year and that is what this is all about. Being a positive part of this industry and recognizing people for their service to the industry. Not just copying and pasting someone into every category or voting for one person.Rule ”You must nominate a company or individual in at least seven of the 10 categories. Nomination forms that have less than 7 categories filled in will be tossed out and not counted.” That equated to 30 out of the 90 being tossed out.Rule - For products, must be out in the last 3 years and not made the voting before. So while we didn't throw out those nominations, there were many nominations for people who clearly are older than 3 years old. I think these new rules have improved the spirit of the awards. Best New Product - This category is for products that have made an impact on our industry in 2021. These products must have been released in the last 3 years and have not made the voting before. (We will do our best to police, but can’t verify every product was released in the last 3 years. We will verify that it has not made the voting by reviewing https://www.2regularguys.com/garment-decorating-industry-awards/)DTF Transfers from Fat Dad WholesaleMerrowly by EmbrillianceNeedle Ease by Jerilee MedearisSawgrass SG 10003D PUffPro Tool developed by Justin Armenta-----Brother Scan n CutCorel trainer plug-in softwareCustom cuts using unisub mdfDirect to Film (Digital Wonderprints) Becky Kotzer from BK Custom Designs. Flocks by The Rhinestone WorldFuller Border by Jeff FullerHogg Sublimation 18 ounce HydrobottleHSINK and PaperSublimatable burlap gifts from JDSBest Customer Service (List the Company and Person) - Share a specific company and if there is a person who stands out there, share them too. This company and team member are customer service oriented. These companies have specific policies in place that are customer service-oriented and put their customers first in our industry.Sunfacer MFG - Jerilee MedearisTexmac, Rene RosalesSublimation 101 - Michael Kaminsky*Due to 2 categories per Company Rule, had to remove two name and everyone else had a single nomination. -----Amanda with True Digital ArtistryCCI- Tim FisherClaudia Orso at CondeCONDE - David GrossCorel trainer, Clay BarberaEpilog, their entire sales staff Honestly SpINKingIT Supplies - Katie KochJim Kassing, EmbrillianceMadeira USA - Nancy MiniMavin Peradon - Driven by GraphicsSynergy 17 - Joseph TovarVitor DigitizingWilcom America- James TimmonsWingler & CompanySanMarThe Sassy Subber - Nicky A...

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(Sponsored by PRINTING United) This week on the 2 Regular Guys Podcast Aaron and Terry will talk about starting a decorating business. On this show, we won’t be talking about the view from the 10,000-foot concept level. We’ll be talking about the nuts and bolts of what to do now... today... to get your business started. Getting your state Tax ID, buying business cards, determining the space you need, buying or leasing equipment, and more! This show is about “where to go from here,” in starting a new decorating business.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News REGGIE Award nomination reminder… https://2regularguys.com/reggies You have until November 11th at 5 PM Central TimeS&S Activewear acquires TSC Apparel S&S Activewear (S&S) has announced it has signed a definitive agreement to acquire competitor TSC Apparel (TSC), marking S&S’ fourth acquisition since 2010. Founded in 1976, TSC has grown from a regional T-shirt supplier into a national distributor of blank apparel and accessories, serving over 30,000 customers. Today, S&S says its products can reach 99% of the U.S. within two days and 44 states in one day. According to S&S, joining forces with TSC will allow it to bring a larger depth of inventory and an expanded product offering to the marketplace. The Virtual Applique Getaway is coming up from the 12th to the 14th of November. There is a great lineup of educators, including, Kristine Shreve. Lisa Shaw, Sheila Ryan, Jeff Fuller, and many more. Aaron has a session on Finding Your Niche and the price for all this education is $25. www.2regularguys.com/ag You will be able to view all of the education on into 2022, so sign up and then you can watch what you can and also want again over the holiday breaks.Dad Joke: What do you call a beehive without an exit? Unbelievable. (Un-bee-leave-able) Starting a Business Aaron: Terry I’m excited about today. As you know I love working with small businesses. I have found when working with small business owners they are so mired in the details that they forget the big picture. So I have made it my mission to preach the fundamentals and the grand vision so they have a foundation that can withstand setbacks. Because of that, you might notice that I’m spending a lot of time in the success principles, finding your why, setting goals, business planning, and more. Most small businesses actually have the tools to handle the details, but their lack of foundation makes them uncertain so the tiniest details freeze them and share resources to gain confidence and take action.But with all that said if we can also give them the more nuts and bolts type tips, I believe we can also help our industry grow. So if you are an experienced business owner, we would love your feedback on what you suggest, and also you might be able to take a tip of today that maybe you missed or need to go back and revisit. If you are new, get your yellow legal pad out!But Terry, I’m going to ask you a favor. You have to keep me on target, and out of the clouds as I can already see where I will get off track. Some of these items and questions I’m already thinking about how having a marketing plan, a clear mission, and brand identity is the answer, but I know I can do this. You are in charge. Where should we start?Terry: Let's start with the nuts and bolts of answering “What kind of business do...

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Direct-to-Film or DTF Printing is the most discussed topic in garment decorating today. Thanks to a suggestion from a listener, Josh Hester we decided it was time to talk about it on 2 Regular Guys. We got Todd Downing, a power DTF user, to join Aaron and Terry to talk about how the process works and how you might use it in your own shop. Todd will talk about what is true and what is a myth about this new DTF Printing process. Expect a fun and information-packed episode this week on the 2 Regular Guys podcast!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News REGGIE Award nomination reminder… https://2regularguys.com/reggies (About 60 nominations so far. Have until November 11th at 5 PM Central Time)Graphics Pro Expo Charlotte kicks off today and is the last of the in person live events for our industry we are aware of. Come see new products, learn new techniques, meet industry experts, connect with suppliers and network with peers at GRAPHICS PRO EXPO. Dad Joke: What do you call a naughty lamb dressed up as a skeleton for Halloween?Baaad to the bone The Creative Process Aaron: We welcome to the show, Todd Downing from Fat Dad Custom Wholesale and Our Success Group. Starting with a simple vinyl decal business in 2007, his business has grown to include eco solvent printing, HTV, transfers, team sales and DTF transfer printing.  He is also an online community mentor that strives to help others see how to move their businesses forward in a realistic fashion. Welcome to the Show!Terry: Start us off by telling us about your journey into DTF printing. When did it start and what has that process been like?TODD: In the summer of 2020 I started hearing about this “new” technology where people were printing full color transfers in house with converted printers. After a few months of researching, I found a US company that I was happy with and placed an order for a printer and supplies. It took a good 3 months and over 1k in supplies to learn how each step of the process worked and feel comfortable and confident in the final product. Aaron: So when you got started, what was the thing that stands out that was way different than you expected it to be? The biggest surprise. TODD: That's a hard question as I had spent months researching everything I could about the process and printer but color matching is always fun to do as not all profiles are created equal. I did find out fairly quickly that if not in constant use you are going to have issues fast.Terry: So for anyone unfamiliar with DTF, what is the process to create a DTF transfer?TODD: The short story, you print on a film, let the ink set up, add an adhesive powder, cure, and now you have a ready-to-press transfer.I use Epson P600’s to print on a film and we cure using a manual method which if you are not using an enclosed area like a sand blasting cabinet you are going to get the adhesive powder everywhere. For curing you have a few options like heat press, oven, and even a tunnel dryer.There are 2 types of film that you are able to print on a cold peel and a hot peel. I wouldn’t say one is better than the other and this is more of a personal preference. These transfers can adhere to cottons, poly, blends, and more. We did a test a few weeks ago on Tuesday With Todd and we were able to press to wood and paper with no issues at all.

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This Friday the 2 Regular Guys will welcome in Sheila Ryan. The conversation will cover the creative process and good embroidery design principles. The Creative Process is vital to all garment and product decorators, so this week’s show will have something for everyone!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News REGGIE Award nomination reminder… https://2regularguys.com/reggies Dad Joke: Why do demons and ghouls hang out together? Because demons are a ghoul's best friend!  The Creative Process Aaron: Sheila Ryan has been digitizing embroidery designs professionally for nearly four years, and sewing for boutiques and custom orders for the last 15 years. Not being afraid of new challenges and opportunities has driven her to try new things, explore new business avenues and expand her reach to new markets. Sheila loves the tech and business side of the process almost as much as the making of the physical things.  Terry: Tell us a little bit about how you get involved in the industry. How did you get where you are today? Aaron: You’ve talked with us about the creative process, and from looking at your offerings online, we know you consistently create new designs and concepts. How would you describe your approach to the creative process? Terry: We’re all about education here at 2RG. Let’s talk about how you share with individuals and businesses how to develop their own creative process. Aaron: Education isn’t just for those of us on this side of the counter; we know you feel strongly about educating customers on how to recognize quality embroidery- what are the most important things you tell customers to look for? Terry: You shared with us that as much as you love to teach technique, you are also passionate about helping people make that move from hobby into business; What’s the biggest challenge you find new ‘sellers’ facing when they make the switch? Aaron: In your bio we talked about exploring new business avenues and expanding into new markets. Let’s talk about your experience, and then advice to other businesses. Terry: Aaron saw a new podcast in your future. What void in the broadcast marketplace are you looking to fill? Aaron: Terry and I have faced challenges over the years. What challenges have you encountered on your podcast road? Terry: Let’s end with a quick embroidery question for all of the stitchers listening in: What’s your favorite thread, project, or technique you’ve been playing with lately? What’s exciting in your ‘lab’ lately? Aaron: If people want to find out more about what you have going on, where can they find you? DesignsbyBabymoon.com RethreadPodcast.com, a podcast production for EmbroideryDesignerMall.com Whole-cloth.com Instagram.com/designsbybabymoon youtube.com/sheilaryantx Applique Getaway - the Virtual Getaway coming up 2nd weekend in November  Shannon Fabrics - check my social media for upcoming classes and where I'll be teaching    And my favorite place to hang out - The Designs by Babymoon Friends and Fans Facebook group - I'm in there a lot sharing new designs, chatting about embroidery (of course), and hanging out with the people who speak my language!  Facebook Live Video #5Things 5 things New Makers can consider when figuring out what to sell and how to price things From Shelia Ryan - DesignsbyBabymoon.com Visit places where things similar to what y...

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It’s that time of year. The REGGIE Awards are BACK and better than ever. This year, Erich will be sitting in for Terry and he and Aaron will open up the nominations by walking the listeners through the categories, discussing them, and sharing some memories from REGGIE winners past. Tune in to hear the categories, be part of the discussion, and begin circulating the names that need to be recognized. In our 9th year of the awards, we continue to listen to #regulators feedback and make minor adjustments to continue to be the best awards show in the industry. Let’s kick off the season with the REGGIE awards as a celebration of the decorator's community and all the loyal #Regulators.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Lyndsie Salcido, founder of Applique Getaway, has announced the virtual Applique Getaway will be November 12–14. The classes and vendor information will be available online starting November 12 and will continue to be available through January 21, 2022. Virtual Applique Getaway offers a slate of classes on different topics from some of the top instructors in the industry. Instructors at Virtual Applique Getaway this year will include Alexis Galloway of Sew Sweet Monogramming, Jeff Fuller of Fuller Embroidery Works and the Embroidery Nerd Group, Lisa Shaw of Sew Bubbles and Embrilliance and Sheila Ryan of Designs by Babymoon and once more our own Aaron Montgomery. To register to attend visit http://www.appliquegetaway.com/. Nominations are open for the fourth annual Screen Printing Rising Stars Awards! Designed to recognize the emerging next generation of industry leaders, Screen Printing’s Rising Stars Awards will honor six young people whose accomplishments in specialty printing have made an indelible impression. The award is open to individuals aged 35 or younger who are employed in specialty printing businesses. The deadline to submit a nominee is November 10, 2021. https://form.jotform.com/82312991874970Dad Joke: What do you call some who doesn't believe in chickens?  An eggnostic. 2021 REGGIE Categories Aaron: New for 2021 - The awards are being sponsored this year by Our Success Group. So on top of the mugs and plaques each winner gets, they will also get a free copy of the 5 Keys of Growing and Launching Online Training program that they can use themselves or gift it to a customer or community member. Those online training programs have a $497 value.Here are some ground rules for nominating:You must nominate a company or individual in at least seven of the 10 categories. Nomination forms that have less than 7 categories filled in will be tossed out and not counted.To encourage a wider range of participation from around the industry, we are limiting nominations to a maximum of two categories per company or individual. In the case a company or individual receives nominations in more than two categories, the top two vote counts per category will be used.Nominations close on November 11th at 5 PM Central Time. This is a hard date, so no emails afterward asking us to make an exception.Nominee announcements will be on November 12th.Voting will take place beginning November 12th and ending on December 9th, at 5 PM Central TimeWinners will be announced on our show on December 10th.Aaron: Before we make the official announcement of the categories,

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(Sponsored by GRAPHICS PRO EXPO) A great friend of the show Jay Busselle will be joining the 2 Regular Guys this Friday to discuss the Better Story about you and your business. Everyone has heard by now that you have to tell the Story of Your Business. Jay will be joining us to tell us how to tell that story better.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News DAX has announced two of three dates for 2022DAX Kansas City - February 25-26DAX Chicagoland - April 22-23DAX Minnesota - To Be AnnouncedNote from a listener. We love this stuff! A review on your podcast player of choice would be awesome. I recently started listening to your podcast because I have an hour commute (one way) three days a week. I send all of your dad jokes to my husband who then shares them with his employees. Keep them coming! Thanks for all you do to make us solopreneurs look like superstars.”Dad Joke: What is a thousand times better than Instagram?Instakilogram Telling a Better Story Aaron: Welcome to the show our good friend Jay Busselle. Jay, you’ve been on the show many times, but for any of our new listeners, share a little bit about your background.Terry: Jay, talk to us about the concept of telling your personal and business story.Aaron: Since you’re here today, some businesses obviously get this wrong. Where as business owners are we going wrong with this?Terry: Something you talk about in your seminars is the PROMO-mercial? What exactly is that?Aaron: Can you share with us your method or this formula?Terry: Can you give us an example?Aaron: How can our listeners apply this idea?Terry: Where else could our listeners use or apply this PROMO-mercial idea?Aaron: Jay, how can our listeners reach out to you? Facebook Live Video #5Things 5 Reasons to Share the Story of what you do Now From Erich Campbell - ErichCampbell.comSomeone can benefit from your experience at any stage. - Experts need fresh perspectives from newbies, newbies need the benefit of expert experience.Telling your story humanizes you and what you do. People buy from people. Sharing builds trust.Formulating your message helps you clarify your position and purpose. Teaching/Explaining helps you learn.Speaking with an uninitiated audience in mind helps you remove jargon and buzzwords.Your passion is infectious; share what you love with passion and people will resonate with it. Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes ...

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(Sponsored by PRINTING United) The 2 Regular Guys are excited to present the quarterly Women in Garment Decorating podcast. In this episode in 2021, our guests will be Allison Anderson and Wendy Rossman, both amazing small business owners. The conversation will center on hiring and keeping good employees, from a women business owners’ perspective. And we’ll discuss the day-to-day running of your business as well.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News A reminder the Stock Sheet (http://bit.ly/stocksheet1) is up and there are plenty of blanks to be found. Again this only works if people use it and both add items and reach out to people for items. Thanks to Nathan Leber for putting this together! A new Workshop over at Our Success Group Aaron! Here are some of the details. OSG will be supporting small businesses with the BUSINESS CLARITY BOOTCAMP - Using the Success Principles to bring more clarity to your business. There will be 5 sessions that start December 18 of this year and the last session wrapping on March 12, 2022. Each session will be a zoom call that will include training, exercises, group sharing, feedback, and some masterminding. If you would like more detail, please reach out to Aaron at success@oursuccessgroup.comDad Joke: Do you know why comedians never do shows for ghosts?There's a 100% chance they'll get boo'ed off the stage. Hiring and Keeping Employees Aaron: Welcome to the show… Tell us a little bit about yourself and your business. Let’s start with you Wendy!Terry: One of the things we want to talk about today is hiring and maintaining good employees. I say in all my classes that the day you hire your first employee, your life changes forever. Talk about your early hiring experiences.Aaron: How has Covid affected your ability to hire and maintain staff? Did you yourselves have shutdowns or other Covid challenges along the way?Terry: How do you go about training your employees, whether it be operating a machine or dealing with customers?Aaron: Let’s talk about keeping employees happy at work. What are your thoughts on this?Terry: Aaron tells me you both also have family, including your kids working with you. Talk to us about the unique challenges that come with that and how you have overcome those?Aaron: Let's talk about your businesses in general. As women business owners, what have been some of the biggest surprises, either good or challenging?Terry: Let’s dust off the crystal ball. What do you see for your business in the coming year 2022?Aaron: How about some advice for business owners for the coming year? Facebook Live Video #5Things 5 Fundamentals of Success From Aaron Montgomery - Our Success GroupTake 100% Responsibility for ALL of your results - It's easy to blame, complain and make excuses, but real success comes from empowering yourself to own all of your results.Find your Purpose - We all have a certain greatness zone of something we were meant to do. If we all were able to find that and just focus on living that the world will be a better place!Decide What You Desire - If you can not clearly share what your goals are you will never know where you are headed. Set your roadmap by determining how much and by when and then share those goals with anyone who will listen.Take Productive Actions - Planning, prepping, commiserating, sharing,

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(Sponsored by PRINTING United) Greg Farmer and Cris Saunders with Insta Graphic Systems will be joining Aaron and Terry. The conversation will be "All Things Heat Press" where we'll discuss using a heat press in any decorating business. What can we do with a heat press? What press is best for what you want to accomplish? How has heat press customization changed over the past few years? If you have questions about heat presses, this is the show for you!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke - What do you call a ghost chicken?A poultry-geist Heat Press Aaron: We’d like to welcome into the show Greg Farmer and Cris Saunders with Insta Graphic Systems. Tell us a little about your background. Cris, let’s start with you.Terry: We have to ask both of you about the cheap $300 import heat presses you see on Amazon, etc. Greg, let’s start with you. Comments on these machines?Aaron: Cris, for the decorator who wants to customize a variety of products, is there a particular style heat press you recommend?Terry: Greg, let’s talk about items that will help the current decorator make an easy transition into heat press products.Aaron: Cris, along these lines are there customizable items that tend to offer higher margins?Terry: Cris, holidays are upon us. Are there some items in particular you would recommend marketing in this season?Aaron: Greg, we’re all familiar with the traditional screen printed transfer applied using a heat press. What other decoration methods can you tell us about?Terry: Cris, there are a lot of decorators who own a cap heat press. Is there anything beyond caps that we can use this fairly uniquely designed press for?Aaron: Greg, a new decoration method entered our world nearly 20 years ago. Let’s talk about DTG printing and curing with a heat press.Terry: Cris, I think there’s some assumption in the industry that a heat press and its uses haven’t necessarily changed over the years. Talk to us about how transfer applications have evolved over the past 10 years or so.Aaron: Greg, it’s a just-in-time world today. How has customization and just-in-time manufacturing impacted the transfer world?Aaron: How can our listeners find Insta Graphic Systems and you individually? Greg, let’s start with you. Facebook Live Video Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com.

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(Sponsored by PRINTING United) This week on 2 Regular Guys, Aaron and Terry will be talking with Dana Curtis from Biztool. The conversation will cover small business entrepreneurship, the experience your customer sees, feels and touches with your business, and ways to develop your own business strategy.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke - Two snails got into a bar fight...It was a real slug fest Customer Experience Aaron:  Dana Curtis is the founder and CEO of Biztools, a strategic consulting firm that helps small businesses multiply revenue through improved customer experience and pivot to new markets. Welcome to the show Dana.Terry: Dana, let’s start with defining what customer experience means to you?Dana: My view of the customer experience is the journey a customer takes from the moment they learn your name all the way through the purchase process until they: A) forget who you are, or B) think about doing business with you again – at which point they start a new experience.It is the sum of their encounters with your business across all channels. It can be a windingly complex sales cycle over a period of months with multiple touchpoints, or it can be a quick search right before popping into your shop in person.In some cases, you may never be aware of them at all.Aaron: What’s the one most common mistake a new business owner makes when it comes to designing their customer experience?Dana: There’s a couple I can think of, but probably the most common is trying to do too much and be all things to all people. Half measures get half results, and the single hardest thing new business owners must deal with is building Brand Equity. A simple definition for brand equity is the answer to the #1 question every prospect asks: “Why You?”  It’s simple to understand, yet the most difficult question to answer.You simply can’t do everything, so by stretching yourself too thin, you either make promises you can’t keep, or you don’t earn enough revenue to sustain the business.There’s a reason the “average age of successful entrepreneurs is 45”, by that age they know how to slow down and draw lines in the sand. Terry: Let's get into the nuts and bolts of customer experience. What is the process for a garment decorator to create a better “customer experience”?Dana: I approach this problem in 3 parts – essentially the beginning, middle, and end of the journey I just mentioned.Beginning:I like to have my clients walk me through their customer journey. Most don’t have one. Their initial response is usually “I get a phone call or an email” or “somebody fills out a form on the website”. If they have a retail space, you can also add “somebody walks through my door”.  What I counsel my clients is the first time you interact with your customer in person, they are halfway through their journey. They have already formed an opinion about the business.Middle:After we have this conversation, I ask my clients “what do they think of you?” Most don’t know.Their response is usually, “how should I know?” – which is completely ok, by the way.When you look at the most successful brands, in any space, customers know exactly why they shop there.Walmart vs Target? Price vs Style. Walmart shoppers go there because Walmart is the “Low Price Leader”. You may find things at Target that are actually cheaper,

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(Sponsored by GRAPHICS PRO EXPO) This week on 2 Regular Guys Aaron and Terry will be finishing up our conversation on the Presentation. What does your customer see, from the box you deliver to them, to the image you project through business cards, your website, social media. Are you presenting yourself as a professional? Are you presenting yourself above and beyond the competition?

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke - Two snails got into a bar fight...It was a real slug fest How are You Positioning Yourself - Part 2 We’re back for Part 2. What is presentation anyway, beyond the image that a customer envisions when they think of your company. The image they perceive when they open a box from you. The picture in their minds when they look at your business card. Presentation is simply how we present ourselves, our companies, to the world. And the image, the impression, we leave behind. We talked about:Presentation of the package you deliverPresentation of you as a company - business cardsYour websiteDo people pay enough attention to their websites today?Call to ActionTell your Story - Hero's JourneyWhat is in it for them?Your “presentation” on social mediaSocial is the key - Stop posting your sales, offers, and pitches - Engage and build a relationshipDon’t completely rely on automationPersonal and business - There is NO divider. If you want to use Social Media for marketing, expect to also put yourself out there and be OK with letting people in.You attract what you put out there. Are you a helper, a positive influence on the industry? Facebook Live Video Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Workhorse Products in Phoenix on October 23-24.Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 6-7.OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success.Club OSG - Live videos and information from After Hours of Tuesday's With Todd and Small Business Saturdays. Plus 10% off at MontCo.biz and FatDadWholesale.comThe Success Tracker - A program from OSG, to get people started on achieving their goals.Master of Success Inner Circle - The next level for people who are serious abou...

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(Sponsored by Impressions) This week on 2 Regular Guys Aaron and Terry will be talking Presentation. What does your customer see, from the box you deliver to them, to the image you project through business cards, your website, social media. Are you presenting yourself as a professional? Are you presenting yourself above and beyond the competition?

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Terry: We’re starting the show today with a quick chat with our friend, Jamar Laster, who is the Content Director for Impressions Magazine. Welcome back to the show, Jamar. Aaron: Trade shows are all the conversation in the industry yet again. You’ve just wrapped up the Atlantic City Impressions Expo. Give us a recap. Terry: Another show in Ft Worth is now just around the corner. Talk to us about that event coming next week. Aaron: Jamar, tell our listeners where they can go to find out about Impressions Expo and Impressions magazine. Printing United Cancellation PRINTING United Expo event, which was scheduled to take place this October 6-8 in Orlando, has been officially canceled for this year. The announcement came out this week soon after the information was leaked on the internet. They are now working toward the October 19-21, 2022 event back in Las Vegas. Terry and I were speaking at that show, plus we did have a booth space as well to do our show live daily. In an effort to help the industry as decorators struggle to find blanks to decorate fellow decorator and expert screen printer, Nathan Leber decided to look for solutions. He said, "In light of the garment shortage and my disbelief that nothing can be done, I made a live Google Sheet that has some of my shops blank inventory on it." The goal is to provide an open Google Sheet that everyone can access to possibly find an item that might not be available at the supplier's locations due to the issues they are facing with containers and cotton shortages. Nathan believes that most shops are like his, where they have a stash of excess inventory where something happened on the job or they misordered. He goes on to say "I know all of the decorators' community has this stuff around their shop and for whatever reason it is just collecting dust when someone could be using it."  He is trying to spread the word about this open Google sheet, which you can find at www.bit.ly/stocksheet1. Any decorator can go and add extra inventory they would like to move, and look for and coordinate getting blanks from others. The more people use the list to both buy and sell, the more valuable it will become for the industry as we navigate these difficult times of shortages, unbalanced stock, and shipping problems. Nathan only has two 'asks' of the decorators' community "Please try to keep the formatting clean and NO PRICE GOUGING or I will be forced to delete it from the sheet. Hopefully, we can all help each other out and find some of the garments that we know are sitting in a corner somewhere." To access the spreadsheet and to add your excess inventory  www.bit.ly/stocksheet1 Dad Joke: Did you know buying an Elmo t-shirt helps the retailer, the shipper, the decorator and even the local sales tax base? It’s called tickle down economics How are You Positioning Yourself - Presentation What is presentation anyway, beyond the image that a customer envisions when they ...

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(Sponsored by Impressions) This week the 2 Regular Guys will be bringing a special live Thursday night episode from DAX Chicagoland. Aaron, Terry and Erich will be discussing the most common issues decorators grapple with in determining, “Am I’m doing this right?” This show is for all types of decorators who sit and ponder that question.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Am I Doing the Right? In an effort to help the industry as decorators struggle to find blanks to decorate fellow decorator and expert screen printer, Nathan Leber decided to look for solutions. He said, "In light of the garment shortage and my disbelief that nothing can be done, I made a live Google Sheet that has some of my shops blank inventory on it." The goal is to provide an open Google Sheet that everyone can access to possibly find an item that might not be available at the supplier's locations due to the issues they are facing with containers and cotton shortages. Nathan believes that most shops are like his, where they have a stash of excess inventory where something happened on the job or they misordered. He goes on to say "I know all of the decorators' community has this stuff around their shop and for whatever reason it is just collecting dust when someone could be using it." He is trying to spread the word about this open Google sheet, which you can find at www.bit.ly/stocksheet1. Any decorator can go and add extra inventory they would like to move, and look for and coordinate getting blanks from others. The more people use the list to both buy and sell, the more valuable it will become for the industry as we navigate these difficult times of shortages, unbalanced stock, and shipping problems. Nathan only has two 'asks' of the decorators' community "Please try to keep the formatting clean and NO PRICE GOUGING or I will be forced to delete it from the sheet. Hopefully, we can all help each other out and find some of the garments that we know are sitting in a corner somewhere." To access the spreadsheet and to add your excess inventory  www.bit.ly/stocksheet1 Facebook Live Video Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 6-7.OurSuccessGroup.Com - Success Business Training.

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(Sponsored by Impressions) This week on the 2 Regular Guys podcast Katie Wubben from Trouble Me Knot will be joining Aaron and Terry. The topic will be Changes to Your Business. Katie’s business, like many of us, has been through some drastic changes. For Katie, changes for the better. We’ll discuss the challenges that come with change, and how to manage it all. We’ll even have some tips on how to navigate the landscape of change.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Breaking Through Limiting Beliefs Workshop this afternoon at 2 PM Eastern, 1 PM Central, Noon Mountain and 11 AM Pacific. Last chance to sign up and to #Regulators if you use the code OSG you will save $20. https://oursuccessgroup.com/beliefs/Industry Sales and Events Veteran Josh Carruth Joins PRINTING United Alliance as Apparel Community Managing Director - PRINTING United Alliance has announced the appointment of apparel industry veteran Josh Carruth to managing director, apparel community. In this role, Carruth is responsible for the growth and support of all apparel-related programs and membership initiatives at PRINTING United Alliance. Carruth will oversee the Apparel Zone, a working microfactory on the show floor at PRINTING United Expo, which takes place Oct. 6-8 at the Orange County Convention Center in Orlando, FlaWith more COVID confusion with the Delta Variant, we’ve decided to give you all trade show updates at least every couple of weeks. Ray Weiss with Printing United gave us an Orlando update last week so here are responses from the three other major shows for our industry. Aaron, Erich and myself will be in the 2 Regular Guys booth at Printing United right by the Apparel Zone, so be sure to stop by and see us if you’re planning to be there.Jamar Laster with Impressions Expo: I wanted to update you all on our new health & safety plan for Atlantic City. It has changed since I came on the podcast and we just sent an email about it to our community. In short, everyone, both vaccinated and unvaccinated, are required to wear face masks in ALL state-owned buildings, which includes the Atlantic City Convention Center. Please note: these public, indoor spaces include exhibit halls, meeting rooms, and lobbies. Masks will be made available at the event, if needed. Impressions Expo in Atlantic City, NJ is August 26-28. Here’s a link to the health & safety page on our Atlantic City website: https://impressionsexpo.com/atlanticcity/show/health-and-safety/Scott Ritter with the DAX Show: We're looking forward to a great show at DAX Chicagoland, and attendance has surged in the last 2 weeks to the point where we have had to make arrangements in the floor plan to accommodate a larger than expected crowd! We're even seeing people register from New Jersey and Pennsylvania! If you are worried about traveling to large cities right now, it's good to know that the DAX show venue is located on I-80, just southwest of the Chicago metro area. For almost anybody attending, there is no need to go through Chicago to get to the very safe, friendly, and upscale suburb of Tinley Park. The convention center has installed a new air handling system making it one of the first convention facilities in the country to have a 'negative-pressure' event space, with the air in the exhibit hall being exchanged with outside air several times an hour.

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(Sponsored by PRINTING United) We are back for part 2. We will discuss building and maintaining relationships when you might never meet your customer face-to-face. In this new world of limited travel and ever-changing rules of engagement, we still need to build that personal relationship with our customers. Whether single shirt consumers or quantity buyers, we still need to reach out with a virtual touch. The 2 Regular Guys will explore options for you to find and keep those customers.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News David “Tobe” Hall Retires from Universal Woods Universal Woods, a manufacturer of hard-surface coated substrates for sublimation printing, announces the retirement of David “Tobe” Hall. Hall worked for the company for the past 27 years, serving in sales and customer service. Most recently serving as the vice president of sales and customer service for the company’s North American sublimation division.Dad Joke - I found out my girlfriend is really a ghost.I had my suspicions the minute she walked through the door. Building Relationships Part 2 Building relationships with key customers who buy quantities of shirts - retailers, schools, clubs, associations, etc.How to keep forefront in the relationship, and holding competitors at bayCommunication, communication, communication… without being obnoxiousAids to help them sell more productHelp them understand and develop online stores“Thinking about you” concepts - Jay Busselle’s care packagesSometimes you need to pick up the phoneDoing virtual events - They’re not like live eventsBack to social media being “seen” as a key part of the industry - positioningDo good work, delivery on time x10!Prospecting new customers when you can’t knock on their doorSampling… it’s the most perfect sales toolReferences/TestimonialsBack to building a brand and a reputation Facebook Live Video Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. All this with email support with less than 24 hour response times from a certified Success Principles Coaching team. The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club.  Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 6-7. OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success.

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(Sponsored by GRAPHICS PRO EXPO) This Friday, Aaron and Terry will discuss building and maintaining relationships when you might never meet your customer face-to-face. In this new world of limited travel and ever-changing rules of engagement, we still need to build that personal relationship with our customers. Whether single shirt consumers or quantity buyers, we still need to reach out with a virtual touch. The 2 Regular Guys will explore options for you to find and keep those customers.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Next Level Founder Joe Simsoly to Retire; Randy Hales Appointed as Successor - Blank apparel manufacturer Next Level Apparel announces that Joe Simsoly, founder and chief executive officer, will retire as CEO, effective Aug. 8. Simsoly continues to serve on Next Level’s board of managers and will remain a significant shareholder in the business. In November 2020, the board appointed Randy Hales as Next Level’s co-CEO as part of a 2018 succession plan. - https://bit.ly/3isehVFDad Joke - What do you get when you cross the Atlantic Ocean with the Titanic?Halfway Building Relationships with Customers in a Long Distance World Aaron: Let’s face it, in a world not so far away we would talk to a customer at the counter in our shop, or build a relationship over customer visits, lunch, drinks. But today, and for the foreseeable future we might not have those face-to-face encountersTerry: For some businesses, this is nothing new. If a customer doesn’t travel to tradeshows or other events, we might never meet them face-to-face either. Maybe we can somewhat take our lead from them.Building relationships with those customers who buy one shirt today and maybe another shirt two months from now.How to keep them coming back for moreShowing them fresh ideas - keeping in front of the customerSocial media with new graphics and stylesHow to keep you as the go-to source for custom apparel/productsReminders such as holiday shirts or whatever niche you serviceAgain, social media just being “seen” as a source of creativityBuilding a brand - Johnny CupcakesDo good work, deliver on time Facebook Live Video #5Things 5 things we do after returning from a trade show Laundry - I swear it multiplies in my suitcase! Reach out to everyone you said that you would contact with information about your product/area of expertise/resources Research things that triggered ideas - this is where Terry came in because I was intrigued by the Coastal white toner printer and the whole sublimation thing and its process on FABRIC which made me think of DTG and screen printing.  I think I know someone who can shed some light on this :-) Head to social media and connect and follow with those that you met. Make notes on the event to share with the show promoter - from "hiccups" to WINS to ideas for future events.  Shows can only get better with constructive communication :-) Did I mention laundry????With a Bonus from Lisa Shaw of Sew Bubbles Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.

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(Sponsored by GRAPHICS PRO EXPO) This week Aaron and Terry will be talking about the funny, the perplexing, and yes, the great comments and questions they’ve heard at trade shows. And maybe a few suggestions for what you should be asking as you walk the floor. They’ll open the show with Jamar Laster from Impressions to talk about the upcoming Impressions Expo in Atlantic City.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Got a very nice email from someone helping us with a potential spelling issue on our site “I thought I would mention that it looks like the word "bleu" is spelled incorrectly on your website. I've seen some tools to help with problems like this such as SpellAlert.com or WebsiteChecker.com. I just thought you should know!” First thanks for the website ideas. Second, Terry, can you explain why that is not a spelling error?Aaron Embroidered - https://youtu.be/1of2wT6LbNE?t=590 Dad Joke - From Aaron's Dad so fitting: Prison is just one word to you, but for some people…it's a whole sentence.  Interesting Things People Say to Us at Trade Shows The “why not” customer“Where I come from you can’t sell a printed shirt for more than $5.00.”“Nobody can make money with that equipment.”The “blinded by the price” customer“How much is it?”“How much is the ink?”The “blinded by the sales pitch” customer“Why do you have to pretreat but those guys don’t?”“Why is your print $2.00 and their print is only $0.12.”“With our machine you can use a 72dpi file and it will print beautifully.”The “I’m smarter than you” customer“Why would I buy this when I could buy that instead?”“I could build that myself.”“Yeah, I know all that.” And proceeds to spew incorrect internet facts.“My buddy in the industry told me all the big screen printers and digital decorators have already pushed the little guys out.”The “I just game the system” customer“Yeah, I won’t pay the $1,000 for your software. Whenever I need to use it I just download the trial to a new email address.” Good for you, that’s pretty smart. Since you’re telling me, I guess you’re pretty proud of it. It’s stealing but hey.The “I just need to take about two hours of your time” customer“I’ve got my machine here in this wagon. Could you take a look at it? I’m getting some banding.”“Could you teach me how to… use Photoshop… fix these five files for me...”“I’ve got a flash drive and I need you to print these 10 images for me.” Facebook Live Video #5Things 5 Good Questions to Ask at Trade Shows "Is this equipment/product right for my business?”“What does a complete package cost?”“What kind of training will I get?”“What kind of support do you offer?”“Could you give me the contact information for a few of your customers?” Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events 5 Keys of Business Success Growing and Launching - This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to ...

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Do you set the expectations for your customers, or do they set the standard for quality, delivery, products? It’s time to take charge of the what, when, where, and why of your customer’s expectations. Plus do it in such a way that they feel good about it all. By getting out front of those expectations, you take away 90% of the issues you will have and make the process for both you and the customer enjoyable. Aaron and Terry will discuss the process together and give you tips, ideas, and resources you can put to work right away.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Our Success Group Releases a New Online Business Growth Training Module Experience - Our Success Group recently announced a brand new resource for small businesses starting their business or ready to grow with a strong foundation of business success principles. The 5 Keys of Business Success - Growing and Launching Online Training. This experience includes over 5 hours of training videos broken down into 5 to 20-minute bite-size crunches that are easy to follow along and take action immediately. The 25 specific detailed modules cover 5 key areas of a business, including knowing all of your numbers, pricing for profit, workflow and organization, delivery and follow-up, plus the marketing foundation! Included in these 5 keys and 25 modules, there are 26 actions steps to take at the end of each module. These action steps are designed to give business owners the tools needed to work on their foundation for success and put this training to work immediately. https://oursuccessgroup.com/5keys/Coloreel Secures $8.1M in Private Placement - Coloreel, a Swedish company that offers on-demand thread dyeing technology, raised 70 million SEK (≈ 8.1 million USD) in a private placement to existing and new shareholders. The funding will support the company’s market expansion and growth and initiate expansion into new application areas like sewing. Dad Joke: Hear about the guy who proposed to his girlfriend at the gym and she said no?Yeah, that didn’t workout. Managing Customer Expectations Aaron: Do you set the expectations for your customers, or do they set the standard for quality, delivery, products? It’s time to take charge of the what, when, where, and why of your customer's expectations, and for them to feel good about it all. Terry: Aaron, here’s a pet peeve of mine: “When can I get the shirts?” With a response of, “When do you need them?” That’s not setting expectations. Aaron: I hear a lot of folks I work with having challenges with customers when it comes to getting artwork, and explaining what they need as print-ready artwork. Any ideas on how to better manage those expectations Terry: Obviously a big topic is the lack of stock of blank shirts and hats. When everyone has gotten so used to just buying more “on-demand” and the customer just expects they will get the shirt they want. How can companies deal with that? Aaron: So what happens when the expectations are clear, but something happens. There is an issue where you can no longer meet the expectations of the customer. Then what? Terry: How can printers best deliver and educate customers on the “expectations?” Facebook Live Video #5Things 5 Things to Take with You to a Trade Show Walk in with a written plan of who you want to talk with first, and check them off.

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This week Aaron and Erich will be talking to Andrea Bommarito of ZSK to discuss her role in developing and testing processes for specialty embroidery and decorations. From determining digitizing solutions to material manipulations to machine setup, Andrea helps her customers create processes for all manners of decoration from the mundane to the magnificent, and she'll be on-hand to discuss her methods and share insights about developing treatments.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Erich: Rather than single out a specific news story, I just wanted to say I think it’s great to see so many new hires and expansions going on in the industry; I have been seeing multiple companies bringing on people who will expand their reach, new partnerships meant to solidify product lines, and much more great news. There are other issues like price hikes and supply issues, but all in all, I feel like there’s some real movement getting underway.Dad Joke: A guy threw milk at me.How dairy? Specialty Embroidery Aaron: Let’s bring Andrea on and get right into it. Fans of the 2 Regular Guys know Andrea as our original Embroidery Expert and a great friend of the show, but for those that don’t know you as well as we do, Andrea, can you tell us a little bit about yourself and what you do?Erich: Those of us who are trade show veterans definitely know you from the ZSK booth, and some of us know that there are a ton of awesome embroideries of yours on display,  but what some may not know is that you take an active role in helping customers develop decoration processes- When folks come to you with something out of the ordinary that they want to achieve, how do you usually get started? Though I imagine the initial interview is pretty important, what’s the first step after that in your process of crafting a solution?ConsultationAaron: About the specialty solutions themselves; do most of the people that come to you for help want to run on strange materials/garments, or are they trying to do something different with the decoration itself?Erich: Do you find that the issues that crop up with these special treatments are mostly with digitizing, or do people more frequently have problems with execution/materials? Is there a chief stumbling block most people face?Aaron: Do most people come to you with problems before they get equipment, i.e. they are looking for an equipment solution, or are the people you help mostly working with a new product or struggling with something in their existing offerings?Aaron: Though it’s great that you help people solve these creative problems, I’d love not to have this show just turn into more work for you- What tips can you offer people looking to create their own solutions and solve problems?Erich: If there’s one thing you wish customers knew about the work you do in consulting for these solutions, what would it be?Erich: Where can our audience find out more?  Facebook Live Video #5Things 5 Things To Remember when developing new embroidery techniques. Charge for samplingAt first, if you don't succeed, try try againTake NotesCharge for the additional processCongratulate Yourself! Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you.

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(Sponsored by PRINTING United) Ever hear someone say if you repeat something enough, people will start to believe it's true? That's what we'll be discussing on 2 Regular Guys this Friday. Bad Info about garment decorating that's repeated enough that people start to believe it. Guest host Jay Busselle will join Terry to talk about the good and the bad of internet information.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News GSG Acquires McBee SupplyGSG, a supplier for the screen, digital, and sign equipment and supply industry, announces its acquisition of the assets, business, and employees from McBee Supply in Houston, Texas. McBee Supply transitioned its inventory and employees to GSG as of July 6.Mike McDonnell, president of McBee, has facilitated the acquisition and will retire once the transaction closes.McDonnell said, “I know GSG well and respect them as a good, fair, and solid competitor. This was a good opportunity to transition McBee employees as we are not only familiar with each other, our lines overlap, and know this is a positive move for my employees.”Dad Joke: Know why the Flat Earth people are wrong?If the Earth was flat our cats would have pushed ALL our stuff over the edge by now. Bad Info Terry: Ever hear someone say if you repeat something enough times, people will start to believe it’s true? It’s the same with garment/product decorating and information on the internet. Jay, what we really find on the internet is, “I couldn’t get this to work, so here’s my Bandaid.”Screen PrintingAll you need are 110 mesh screensFlash between colors for best resultsPinholes? Just put more emulsion on it!There is a perfect white ink. You just have to find it!DTGSave money, use Teflon sheetsOur machine will fix your 72dpi files and print perfectlyYou can’t make money with DTG… ink is too high and production is too slowSublimation (per Aaron)Terry: Dipping mugs after pressing. Even in lukewarm water you are creating micro cracks in the ceramic. This was an old band aid for old coating that was not as good as the current dishwasher safe coatings where the ink is not going to ghost as readily. Just remove the transfer, put the mug on a cooling rack, cooling stone, or on concrete to remove the heat from it at a natural level and you will be fine. If anyone is suggesting it, I would be leery of their mugs and the quality of coating.Jay: 400 degrees for 60 seconds - This time and temperature has been used as the correct setting for all sorts of items. It is another bandaid for poor testing and was just a catch all to make sure that the full transfer happened. Most items have a much lower time and temperature. 400 for 60 seconds will cause blacks to look brown, and haloing around the edges of prints. It can even cause the orange peel look on thin aluminum and other hard surface coated items.Embroidery (per Erich)Terry: Embroidery pricing begins and ends with $1 per thousand stitches. Every shop is unique, niches can be different, and both the value you are providing and the costs required to keep your business healthy and profitable vary widely with where you are located and who you are serving as well as the type and amount of equipment you run. Simple counts are easier for quoting, but often leave money on the table. Besides this ‘rule of thumb’ hasn’t seemed to change for decades,

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(Sponsored by GRAPHICS PRO EXPO) You can buy custom-decorated garments and products at Amazon, Walmart, etc. The size and financial clout scare some independent decorators. Let's have a conversation about successfully competing with massive competitors. How do small businesses use our advantages to gain their share of the business?

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke: From Jerry Dahlheimer - How do you know when a joke is a Dad Joke?It’s a parent! Competing with Major Retailers Terry: Here’s why I started thinking about this subject: I spoke to a gentleman a couple of weeks ago who said, “My friend in the business says that the major retailers, the big decorators, have driven all the small screen printers and DTG printers out of business. My guess is 1) his “friend” didn’t want him to get into the business as a competitor, or 2) his friend was looking for someone to blame for his own lack of sales. So, what’s the truth about competing with the Amazons of the world?Aaron: Let’s talk about this: Is there really competition between smaller decorators and major retailers?Let’s talk about competition, and we’re looking for input from the RegulatorsCompetition can come from anywherePointing fingers for your own failures - This could be a long conversationIt’s the economyIt’s my market areaIt’s my competition not playing fairIt’s the unreasonable customer requestsAnd last, it’s the big bad box store putting me out of businessWhen a business is hanging by a thread, any wind my knock it downThere’s an assumption that because a company is bigger, they’ll do things betterTerry: Let’s discuss what the big guys can do better?Unlimited fundsBroad reachA known reputation - brand (You can build your own brand too)Aaron: What can you do better?Personal service - conversations about file types, printability, etc.The big guys are just going to print what you send them… good or badHow often is your customer’s art what it should be?Personal interaction on orders - distributor is out of stock but here’s what we can do Facebook Live Video #5Things 5 Reasons to take on Self-Directed Projects Allows you to explore techniques you aren’t yet familiar withFills out your ‘sample case’ - Customers don’t always have their own vision and/or want ‘proof’ of your work.Lets you show styles and/or products you want to introduce to your product lineProvides a ‘judgment free’ and less time-sensitive place to explore your craftIt’s fun, and informative - Lets you ‘be the customer’ as well as the creator.From Erich Campbell Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Workhorse Products in Phoenix starting July 10-11...

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We welcome Missy Losey and Kylene Montgomery for the Women in Garment Decorating episode for the 2nd quarter of 2021. We bring in these two rockstars to talk about the power of masterminding, community, and how to engage in the community both online and offline. How do these two amazing people engage, what do they specifically do to develop relationships, and what does it do for them and their community.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Aaron: Screen Printing magazine is seeking your nominations for its second annual Women in Screen Printing Awards. The awards honor today’s female leaders in the industry who, through their careers, industry involvement, and philanthropic roles, have sparked innovation, spurred business growth, improved their communities, and enhanced the screen printing industry. Six women will be selected for recognition. Nominees must hold a leadership position at a company that produces screen printing as its primary function. Honorees will appear in the Screen Printing magazine August/September issue. The winners of the inaugural Women in Screen Printing Awards program were announced in September of 2020. Deadline to submit is July 5th. To nominate a deserving candidate, go here: https://form.jotform.com/211294757468972 Aaron: July 2nd is our Beginning of the End of the Pandemic Cocktail Party. Head over to https://www.2regularguys.com/party/ to get the details and even add it to your calendar after registering. July 2, 2021 at 4:30 PM Pacific | 5:30 PM Mountain | 6:30 PM Central | 7:30 PM Eastern. Terry: Lisa Welsh podcast, on Twitter she’s at @NotDoneYet18. Where Cancer Slayers gather to sharpen their edge. positive podcast providing support for all things cancer for both patients, caregivers, & non-profits. Terry: Skills USA this past week. Dad Joke:  She said, “Why do we need walkie-talkies? Our relationship is over.” He said, “Our relationship is what? Over.” The Power of Masterminding Terry: Welcome to the Women of Garment Decorating podcast. Thanks for being here to share. Can you both just quickly share your business and what you do? Missy let's start with you. Aaron: The show is called the power of masterminding, so let's start there. You are both part of the Masters of Success, which Missy has accurately described as a business advisory board. Before going into it, what were your expectations of being in a mastermind group and how have they changed since then? Kylene please start. Terry: What has been the most powerful experience of being a part of a group of like-minded women? Missy? Aaron: The other part of a mastermind is being part of a community. What are some other communities outside of your mastermind that have been important to you? Kylene? Terry: Can you both share some tips with us as to how you go about engaging with a community whether that be your own or part of another group?  Kylene? Aaron: As women, how have you found the communities inside of the Decorators Community to be for you as what can sometimes feel like a male-dominated industry? Missy? Terry: What would you say to others who are on the fence about joining a mastermind program? What can it do for them? Missy? Facebook Live Video #5Things 5 Things you might not know about 2 Regular Guys First Episode was on February 1,

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Terry and guest host, Jay Busselle, will discuss the steps to take in creating your own brand. In today’s world, customers don’t want to buy from just a screen printer, or sublimator, or an embroiderer. Today’s customer wants a relationship with a company that has shared views and values. In this week’s show, we’ll have a conversation about getting started in developing your own brand in the industry.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Terry: Our Success Group Puts Focus on Business Planning in Next Webinar titled “Why You Must Have a Business Plan to Survive” The session, which takes place June 23 at 5 p.m. ET, focuses on why business owners need a business plan to make it in the industry. Hosts will look at the key areas businesses need to look at when building out a plan and how to make a plan work, regardless of business size. For more details and to register, go to https://www.oursuccessgroup.com/survive/ Jay: Shutterfly to Acquire Spoonflower for $225 Million - The personalized products retailer adds Spoonflower's wallpaper, fabric, linens, bedding, and other home decor soft goods to its product lineup. Shutterfly, a digital retailer and manufacturing platform for personalized products, announces an agreement to acquire Spoonflower for approximately $225 million of enterprise value subject to certain working capital and other adjustments. Read more at Graphics Pro Magazine (https://graphics-pro.com/news/shutterfly-to-acquire-spoonflower-for-225-million/) Dad Joke: What do dentists call X-rays?Tooth picsFrom Missy Lossey Branding YOU Terry: Ok, it’s time to talk about branding! It seems like the topic of branding (and tacos) comes up in almost every discussion we have with you Jay!Jay: It’s true! I guess I’m just lucky that way Terry.Terry: Why don’t we start with a brief reminder of your definition of branding?Jay: Sounds good Terry! Branding isn’t easy… I can tell you that! A lot of smart people have shared a lot of opinions and their definition of a brand. This is mine:Your brand is not your logo.Your brand is not what you do.Your brand is not your product.Your brand is your style.Your brand is your promise to me.Your brand is how you make me feel.Remember SPF! (not sun protection factor) Style - Promise - FeelTerry: What do you mean by style, Jay? Maybe you could explain that a little more?Jay: Let’s start with the dictionary definition of the word style: a distinctive appearance, typically determined by the principles according to which something is designed.Playful & Lighthearted {or} Serious & SoberEconomical & Affordable {or} Luxury & LavishVintage & Classic {or} Modern & ContemporaryRock n Roll {or} Hip HopCountry {or} ClassicalTruck {or} SedanSUV {or} Mini VanV8 engine {or} ElectricYour vibe, your personality, your character, your identity.I also want to share that in my opinion, it’s critical to think about this from both a business and personal perspective. Especially if you’re a small business owner! Because if you are a small biz owner then you’re in sales and in marketing and in bookkeeping and in production and in janitorial and in … and in…  and in… you’re in EVERYTHING. This also means your personal style is in EVERYTHING. To be more clear - if your style, your personality, your identity is of a serious, sober, calm and calculated nature, then guess what?

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Kristine Shreve & Lyndsie Salcido will be joining us to discuss the concept that there's space and a place for everyone in the industry and that no option is more valuable than another. With the Applique Getaway coming up in Dallas on July 23 - 25, now is a perfect time to discuss what the craft industry is all about. The potential for partnership and mentorship plus how everyone can coexist with an abundance mentality. Don’t miss these two rockstar women of the industry!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Aaron: Beginning of the End of the Pandemic Cocktail Party July 2. Start off your July 4th weekend with your industry friends!! Head to www.2regularguys.com/party for details and to sign-up. Terry: Impressions Expo is still looking for a couple of speakers for 2022. The deadline has been extended to June 14th. Send your seminar ideas here: https://survey.alchemer.com/s3/5712944/Impressions-Expo-2022-Call-for-PresentationsAaron: Applique Getaway is pleased to announce show dates for 2021. The show will be held July 23 – 25 in Irving (Dallas) Texas.  Unlike last year's show which,  due to the pandemic,  was all virtual,  the 2021 show will be on-site at the Sheraton DFW with a full slate of vendors and classes.  Information about the show is available at http://www.appliquegetaway.com/.The 2021 Applique Getaway is a weekend of classes, product demonstrations, prizes, friendship and fun.  A carefully curated vendor mall offers attendees the ability to stock up on supplies and learn about new suppliers and products. Decorators who work with embroidery,  rhinestones,  vinyl, sublimation or applique at any skill level will find the show of interest. New in 2021, the show will also offer virtual education options for those people who cannot attend the onsite event. Applique Getaway is the premier trade show in the home decoration and crafting space. Since 2011, makers of all skill levels have shopped, learned and created connections in an atmosphere of fun and friendship.  Dad Joke: How can you tell which farmer is best?He’s outstanding in his field.  The Commercial and Home Industries Kristine Shreve is the founder and CEO of Kristine Shreve Consulting which offers writing, marketing and business development services. The company can be found at www.kristineshreve.com. Kristine is also the creator and host of the Business + Women podcast, where the discussion centers around being a business owner and being a woman and how those two states of intersecting. Currently, Kristine is also the Director of Marketing and Outreach for Applique Getaway. On Facebook, Kristine is the founder of the Women in Garment Decoration Facebook group. Kristine was the Director of Marketing for Ensign Emblem and EnMart from 2006 to April 2020.Lyndsie Salcido entered the embroidery industry as a digitizer in 2007 and helped fuel the surge in the cottage and children’s market. In 2011, she founded the Applique Getaway, an event aimed at hobby embroiderers and small businesses. The event has grown alongside the target audience, adding vendors and classes featuring software, vinyl and digital cutting, sublimation, commercial embroidery and more, all while maintaining the event’s fun and friendly atmosphere.QuestionsSince we’re having a show about banishing the divide, let’s talk about what that divide is,

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(Sponsored by PRINTING United) This week Aaron and Terry are going to discuss some time management tips that can help you feel less overwhelmed. We hear over and over again, “How can I get everything done?” and as we recover and get back to business, we need to be operating at peak efficiency to make up for lost business. Aaron is going to share some tips that they teach inside of Our Success Group and if you would like to learn more, visit oursuccessgroup.com

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Terry: We did some binge-watching on Netflix over the Memorial Day weekend. I thought Emily in Paris, which is basically Sex in the City set in Paris for a new generation, made some profound comments on the old guard of business meeting the need for good social media marketing. Watch it (or watch it again) and determine if you have truly embraced the need for social media marketing, or are one of those characters who think this type of marketing doesn’t fit your very special and mature image.Aaron: Recently Graphics Pro magazine posted a great article about the supply chain woes people are facing and will continue to face. Todd Downing from Our Success Group was quoted in the article talking about being transparent with customers “We told them about the shutdowns overseas, the ships sitting in ports, import companies working at one-fourth of the staff, and how that all meant that we just didn’t know anything, but as soon as we could, we would.” he continued “customers we were able to serve in these tumultuous times are happy and thankful. The customers we couldn't help were understood due to full transparency.” Read more and hear from others in the industry too at https://graphics-pro.com/feature/custom-graphics-industry-faces-supply-chain-woes/Dad Joke: What is a Walruses’ favorite type of gum?Bluber-gumCourtesy of 10 year old, Lewis Montgomery  Time Management Tips Terry: What is the first step in improving your time management?Time StudyTerry: Let’s talk about email. Like it or not, it is still one of the main business communication tools, so what is your strategy?Inbox ZeroTerry: How about Social Media, Text Messages, Messengers, DM, and other communication methods?Have a capture systemTerry: So far we have talked about organizing, but at this point, people will probably just have big long lists of to-dos. What is next?Prioritize - Automate - Do Dump DelegateSkip? Terry: What are some of the things you have seen from some of the most successful time managers out there?We all have the same 24 hours - Be rigid about your system - Borrow from places like David Allen Getting Things DoneTerry: So what do you say to those folks who are just overwhelmed and frozen because they have so much to do?Priority Management - Mindset - ElephantAaron: We really have just scratched the surface of this. I have created an entire system, and this topic fits perfectly as we just finished a full training this Wednesday night for the OSG Members. If people are interested in more, they can become a member as members get access to all the live training coming up and all of the past training we have done. www.oursuccessgroup.com/membershipsI have one last question for you though as a fellow time management nerd, what is your number one tip? Facebook Live Video #5Things

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This week, the 2 Regular Guys will be chatting with a RIP software expert, Chris Des Biens, from Ergosoft. What is RIP software? And why do I need it for the printers on my production floor? Chris will talk advantages of using a third-party RIP and how to compare one software to the next. And of course, answer all RIP software questions from our live listeners.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News The Decorators Community powered by 2 Regular Guys Podcast is hosting Me for a live training class tomorrow May 29th, 2021, titled "Understanding Emblems - Digitizing, Production, Styles, and Sales of Patches." In this class, I’ll teach you more about digitizing for emblems including small detail tips, creating your own borders, as well as execution for small-run patches in-house without expensive specialty equipment. As well as covering the technical execution, Erich will discuss the range of products available in the patch world and give you tips on where they fit in your product range. This class will be live on May 29th, 2021 at 1:00 PM Eastern | 10:00 AM Pacific. Find out more and register for all the Decorators Community-approved training at https://decorators.education/. PRINTING United Alliance announces that registration has officially opened for the PRINTING United Expo 2021, taking place at the Orange County Convention Center (OCCC) in Orlando on October 6-8. New this year is a three-phase Expo experience that further provides access to even more education, new product debuts, and more, for the industry around the globe. And see the 2 Regular Guys broadcasting there live all three days. For more information go to: bit.ly/3oQ2qCmDad Joke: Did you know Aaron gave me the nickname, Mr. Compromise?It wasn’t my first choice, but I guess I’m OK with it Demystifying RIP Software Erich: Chris Des Biens has been working with Ergosoft for the better part of 5 years. As the Business Unit Manager of Ergosoft, Chris has enjoyed helping Ergosoft grow and meet the needs of customers across a wide range of industries.Terry: Chris, let’s start at the very beginning. Explain to our listeners what RIP software is.Erich: I know this is a big question but talk to us about some of the RIP options that Ergosoft offers to the garment/product decorating industry.Terry: At what point do I decide to go beyond the “factory provided” software and move toward a third party RIP software?Erich: What are some checkboxes we should look at when comparing one RIP with another? What should we look for in a side by side comparison?Terry: I think some people are a little gun-shy of yet another software program. What would you say is a typical skill set required or learning curve we should expect?Erich: What should someone expect training-wise and follow up support for your RIP for example?Terry: Where can our listeners reach out to you? Facebook Live Video #5Things 5 Things to do Everyday Say “I love you”  Meditate.    Take 20 minutes, get comfortable, control your breathing, and focus your thoughts on the positive things you want to achieve or focus on the positive changes you wish to see in the world.   Pick up the phone.     Make that phone call.   Even if you are not in the mood.Exercise.  This will help to fuel the other 4 on the list.   Improve the space around you.   Pick something up.  Clean.   Smile.

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(Sponsored by GRAPHICS PRO EXPO)  Clay Barbera with  CorelTrainer.com will be joining Aaron and Terry this Friday. Clay will be fresh off exhibiting at Graphics Pro Expo in Irving (Texas) and wants to talk about trade shows in 2021 and the future. We'll mix in some training talk and CorelDraw questions from the Regulators as well.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News By popular demand we’re planning another 2RG cocktail party this summer. We’re calling it “The Beginning of the End of the Pandemic Party!” Looking at July 2nd to help all of you start your long Independence Day weekend. More info to come!!The Shirt Lab Women’s Nexus is about engagement, conversations and how as an industry we can amplify women’s voices, according to the company. The event will be hosted by Michelle Moxley with M&R Equipment. Alison Banholzer, Wear Your Spirit Warehouse; Johanna Gottlieb, Axis Promotions; Milissa Clark, General Standard; and Kristine Shreve, Applique Getaway, will be the highlighted speakers. The five moderators include: Marcia Derryberry with Marcia Derryberry Media Communications; Jenna Sackett with Stahls’; Holly Trevino with Planet Apparel; Nicole Rollender with Strand Writing Services; and Marj Easterling with Big Lick Screen Printing. The event fee is $97, and will be held live on June 5, completely online and virtual.The Decorators Community powered by 2 Regular Guys Podcast is hosting embroidery guru, Erich Campbell for two upcoming training classes. The first is tomorrow Saturday, May 22nd, 2021 where Erich will teach people why they should be offering more emblems and patches. This free preview webinar is happening at 12:00 PM Eastern | 9:00 AM Pacific and if you register you also get a free "How to Make Patches" guide as well as savings on the upcoming training class “Understanding Emblems”. This free webinar does have a VIP option you can purchase for only $7.97 where you get to participate in the Live Video Q&A, a FREE Patch Stock Design created by Erich sign up at https://decorators.education/whypatches/ The free webinar leads you to the live training class on May 29th, 2021, titled "Understanding Emblems - Digitizing, Production, Styles, and Sales of Patches." In this class, Erich will teach you more about digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching and preparing small-run patches in-house without expensive specialty machines and using multiple patch-making material processes. As well as covering the technical execution, Erich will discuss the range of products available in the patch world and give you tips on where they fit in your product range and how to market them. This training is available for the early bird price of $79 through May 23rd. The normal price is $119. This class will be live on May 29th, 2021 at 1:00 PM Eastern | 10:00 AM Pacific. Find out more and register for all the Decorators Community approved training at https://decorators.education/.  Dad Joke: What kind of doctor is Dr. Pepper?A fizzician Trade Shows and CorelDRAW Aaron: Clay Barbera's consistent contributions to software development, training, & sales have made him an integral part of the Imprint industry for many years. Training thousands in technology companies, his 'Teaching with questions',

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Sponsored by PRINTING United - Jeff Fuller of Fuller Embroidery Works and Justin Armenta of JA Digitizing and of The Embroidery Nerd Join us to talk about Building Community, Teaching and Learning online, and to give insights about popular questions tips, and techniques in the embroidery space as well as giving us a sneak peek at their immediately upcoming 3D foam webinar. Join Aaron Montgomery and occasional co-host, Erich Campbell, as they go live with inspiring conversations on community and embroidery with Jeff and Justin!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke: What did the ocean say to the shore?Nothing, it just waved.From Lewis Montgomery Community, Education, and Embroidery Jeff Fuller started his venture into embroidery as a patch collector. His curiosity led him into starting Fuller Embroidery Works with one single needle machine in his living room. His obsession with the craft led him to purchase two more commercial machines and open his doors. In 2019, Jeff founded The Embroidery Nerd group on Facebook, intending to educate and share tips with both new and veteran embroiderers. The group has flourished with over 2000 members from 94 countries.Justin Armenta is an 27 year veteran of the industry, an award winning digitizer, owner of JA Digitizing Studios, and an embroidery production manager for a multihead embroidery and screenprint company with experience in drawing prep for the old tablet digitizing and operating embroidery machines, He currently works with logo design, vector art, and screen print and embroidery production management as well as his primary work in digitizing.  Though new to the education side of the game, Justin finds himself loving to teach and engage with the Embroidery Nerd groupQuestionsErich: Let’s start by letting our audience get to know you both a little better- give us a little detail about how you got your start in the embroidery and decorated apparel industry? Are you in the ‘accidental career’ camp like me, or how did you come to find yourself in this space?Aaron: I know we’re definitely going to get into embroidery, but before we get too deep, I wanted to talk to you about something I know we both believe in- Community. Jeff, first I’d like to know what made you want to start the Embroidery Nerd group, and then from both you and Justin, why do you think communities like it are so important?Erich: One thing we have in common aside from saying the word ‘stitch’ about 1000 times a day, is that we have all spent a lot of time in the last year going ‘live’ with education. What are your favorite things about going live and what’s been the hardest about teaching ‘without a net’? Let’s start with you Justin.Aaron: The Regulators know that the 2 Regular Guys are consistently beating the drum of quality education; what have your experiences been with education and why did you decide to start your own more formal classes and webinars?Erich: As someone who has spent a lot of time teaching and answering embroidery questions, I have to ask, what do you think are the most frequently asked questions and problems you find yourself returning to when interacting with embroiderers?Aaron: Do you find that there’s more call for basic knowledge training, or are more people looking for specialty techniques? Moreover,

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In our 9th season, we have hit an amazing milestone and we want to celebrate with you! We will be hosting a retrospective of the last 9 years and what's to come. Thank you to the #regulators for getting us to this amazing milestone. What information can we share with you in the 400th episode? What are your favorite episodes? What are some how-to details we can share? How can we make the 400th episode extra special for you?

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Terry: Next week is the first industry trade show. I think everyone either attending or not attending is sitting back to see how it goes. Kind of a barometer of what 2021 is going to look like trade show-wise.Aaron: Today is the last day to offer your suggestions for Impressions Expo seminars for 2022. It’s probably the last extension so get busy if you want to be a speaker. Submission form: https://bit.ly/3mghWq2Dad Joke: What sport does a horse play?Stable TennisFrom Lewis Montgomery 2 Regular Guys Podcasts - 400 Aaron: Guys, I’ve done a little digging and found the recording of show #1. Here are the first 12 minutes of it, and we can give it a listen and talk about it, talk over it etc. Want to hear it?What’s changed over the years?Going from ½ hour to a full hour… and moreThe REGGIE AwardsErich joining the showAaron: And I know we have shared this, but let's quickly listen to the first explanation of where 2 RGs came from.Live on FacebookDoing in person events at all the tradeshows and ThreadXIt’s 5 Things!Would love to hear from the Regulators how you found us and how long you’ve been listening. (And if you’ve ever had an adult beverage with us.)Aaron: Before 5 Things, let's hear our wrap up on that first show where we are hoping to do 100s of these shows. Facebook Live Video #5Things 5 reasons the 2 Regular Guys has been so successful over 400 episodes The Regulators! You’re why we do this. Our passion for the industry.Our passion to educate as a foundation for success.Our own growth and education through all the great guests over the years.Me and Aaron and Erich get to hang out with each other and all of you every Friday!!Here’s a challenge for the Regulators. Give us 5 Things that made your business a success (or some version). We would love to have multiple submissions on this!By  Terry Combs Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events The Half - 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron's life that 30 minutes is 30 minutes. Tune in at www.liveosg.com . See past episodes and support the show - thehalf.club. Complete Screen Printing Business Course with Workhorse Products in Phoenix starting July 10-11Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 22-23 SOLD OUT. Next Chicago class August 21-22.OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower busine...

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Victor Awtry, the founder of iPersonalyze, will be joining the Guys to discuss business-to-business marketing strategies. The focus of this episode will be on selling to businesses, schools, etc. in your local community. Vic is a recognized expert in the creation of on-demand personalized products that actually sell. Vic will give us all sorts of strategies we can put to use today along with stories of success to back up those claims.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Printing United Alliance Announces the Recipients of its Annual Sustainable Business Recognition Awards - Printing United Alliance celebrates Earth Day 2021 by recognizing the recipients of its annual Sustainable Business Recognition Awards Program. Member companies submit details about their sustainable business practices, operations instituted in reducing the company’s environmental footprint, improvements to employee safety and well-being, all while optimizing the company’s bottom line. All applications are reviewed and recommended for award designation by PRINTING United Alliance’s high-profile Sustainability, Safety, Health and Personnel Advisory Council. More information about this important program can be found https://www.sgia.org/programs/awards-competitions/sustainable-business-recognition New Live FESPA Virtual Event Series Helps Printers Get Fit for Recovery - The interactive, live online events are each themed around a particular area of technology and applications. FESPA is introducing FIT — FESPA Innovations and Trends — a new series of live virtual events aimed at helping printers plan effectively for their business recovery. The interactive, live online events are each themed around a particular area of technology and applications, giving visitors a focused environment in which to engage with new products and explore trends. The first two events in the series will take place in May and June 2021. For more information, go to https://hopin.com/explore/organization/pUmpYJFLYsoMndMjzwEaMpxEO Curious who among our listeners today will be going to the Graphics Pro Expo in Irving, Texas in two weeks? Dad Joke: What does James Bond do before he goes to sleep? He goes undercover. Business to Business Terry: Vic, you’ve been with us before here on 2 Regular Guys, but tell our listeners a little about yourself and your background.Aaron: How does selling b2b differ from selling to typical end users.Terry: As far as products to sell, our audience covers the spectrum, but easily we’re garment heavy. Talk to us about “decorated products that sell” whether garments or otherwise. What are some products we should all be selling?Aaron: We have talked about influencers in our direct conversations. But I have not been able to get the Kardasians to take my calls. Talk to us about influencers.Terry: What mistakes do decorators make in trying to sell b2b?Aaron: What advice would you give to a decorator looking at the b2b niche market?Terry: Vic, where can our listeners find you? Facebook Live Video #5Things 5 Things to Look For in an ideal ‘Company Store’ Client Multi-Location / ExpandingMedium SizedHigher TurnoverSecondary ‘Retail’ StockMulti-Channel OpportunitiesBy Erich Campbell Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instr...

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We spend our days managing staff, sales, orders, cash flow, etc., but how do we manage our time? Aaron and Terry will talk about time management at work. Prioritizing and being efficient with the one asset we have that is always ticking away, whether we spend it well or not. We’ll be looking for ideas and suggestions from the Regulators too!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke: Of all the inventions of the last 100 years, the dry erase board has to be the most remarkable. (From Jerry Dahlheimer) Time Management What is your time worth? Printavo posted just yesterday, “We all tend to undervalue our time.” Let’s see how you spend your time It’s time to do some homework What tasks should you delegate, job out, or quit entirely? Hire for this task? Back to idea #1 Let's Talk Time Management (I hear a lot, how do I get it all done?) How to Say No Saying no to business, can actually bring you more of the right business Sandwich method Time Management versus Priority Management David Allen Getting Things Done Master Capture List Prioritize Empowered Life Method (Big Visions / WHY, Long Term Goals, Annual Goal Setting, Quarterly Review - Measuring, Monthly Celebration, Weekly Planning, Daily Intentions) Facebook Live Video Other Events Complete Screen Printing Business Course with Workhorse Products in Phoenix July 10-11 Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 22-23 SOLD OUT. Next Chicago class August 21-22. OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success. The Success Tracker - A program from OSG, to get people started on achieving their goals. Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every Saturday Check out the Podcast version at SmallBusinessSaturdaysPodcast.com Demystifying Next Level Digitizing Online Training from Erich Campbell The Half with Erich Campbell and Aaron Montgomery - 30 Minute Q&A - Friday's At 11:30 AM Central The Take-up with Erich Campbell - Friday's at 2:30 Mountain Time Your Style Guide eBook by Jay Busselle Trade Shows Impressions Expo Long Beach - April 24-26, 2021 - CancelledGraphics Pro Expo Irving - May 13-15, 2021Graphics Pro Expo Indianapolis - June 15-17, 2021DAX Kansas City - July 9-10, 2021Graphics Pro Expo Meadowlands - July 15-16, 2021DAX Minnesota - August 3-4, 2021Graphics Pro Expo Long Beach - August 12-14, 2021Impressions Expo Atlantic City - August 26-28, 2021DAX Chicagoland - August 27-28, 2021Impressions Expo Ft Worth - September 10-12, 2021Graphics Pro Expo Pittsburgh - September 24-25, 2021Printing United Orlando - October 6-8, 2021Graphics Pro Expo Charlotte - October 29-30, 2021All dates and events, subject to change

Please support our sponsors!Impressions Expo - Head to our website for updated 2021 show dates and to find out more about our new virtual marketplace, Impressions Connect, taking place in January!Our Success Group - Business Training, Consulting and Support - Use the code 2rg to save 20% on Success Tracker or the Monthly or Annual Membership plans.

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(Sponsored by GRAPHICS PRO EXPO) Aaron and Terry will be sharing some tips on what to do (and not to do) while dipping a toe into the decorating business on nights and weekends. Most of our listeners are already decorators, but we want to hear your side hustle war stories as well. Who knows? Sharing your experience might be the difference maker for a future decorator looking for a little help along the way.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Norm Hullinger, CEO of AlphaBroder for the past nine years, is becoming COO at Commerce, California based Bella Canvas. Dan Pantano who's been serving as president at AlphaBroder is taking over as CEO.Dad Joke: Did you know the real estate market is crazy?Yeah, even bouncy houses are going up due to… inflation! Starting a Side Hustle Decorating Business Get Educated - Even with just a part-time side hustle, learn to do it right, and learn to produce quality products.Create a Business Plan - Aaron, go for it!! :-)Find Your Niche - Your hours and minutes are limited. Laser focus your attention on a specific niche to maximize your potential.Start Small - I don’t mean limit how much money you make, but for efficiency with your limited time also limit your product offerings and processes.Charge Like it’s Worth it! - Some home based businesses, especially side hustle businesses, don’t think what they do has value. It is! Plus, if dreams come true and you turn this into a full-time business, it’s hard to tell all your customers that you have to start charging real prices now.Family/Personal Time - Be sure to block out time for family, friends, and to recharge. Facebook Live Video #5Things 5 Steps to Being a Goal Getter Set Actual Goals, Now wishes of DreamsShare, Read, Review - Keep them in your line of VisionTake Daily Action - Towards your GoalAffirm Your GoalCelebrate Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events Complete Screen Printing Business Course with Workhorse Products in Phoenix starting April 17-18Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 22-23 SOLD OUT. Next Chicago class August 21-22.OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success.The Success Tracker - A program from OSG, to get people started on achieving their goals.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every SaturdayCheck out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Online Training from Erich CampbellThe Half with Erich Campbell and Aaron Montgomery - 30 Minute Q&A - Friday's At 11:30 AM CentralThe Take-up with Erich Campbell - Friday's at 2:30 Mountain TimeYour Style Guide eBook by Jay Busselle ...

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Jeremy Picker joins us to discuss the ways in which we can expand beyond basic logo reproduction through creative design and the use of materials to create truly wearable, luxury branded apparel for any client. With guest host Erich filling in, we'll turn the topics toward specialty stitches, embroidery treatments, and digitizing as well as discussing things all decorators can use, like how to tap into the needs and the vibe of your audience. All that and a lot more from the merch master of AMB3R creative, coming this week!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Aaron: If you folks didn’t get a chance to hear our recent podcast with Jim Raffel and Ray Weiss on Getting the Right Color with DTG & Sublimation, you might have missed the fact that Terry and I were invited on to Jim’s excellent ‘Dyesubcast’ podcast; that episode featuring our interview is now up and ready- catch that episode at the link on the screen and check out all the awesome information in the rest of the episodes over at Dyesubcast while you are at it. https://anchor.fm/dyesubcast/episodes/DyeSubCast-Episode-12-2-Regular-Guys-eth3ibDad Joke: It’s hard to explain puns to kleptomaniacs because they always take things literally! From Logo to Luxury Erich: With that, let’s bring on someone with a little more style to shake things up and hopefully help you folks shake up how you think of decoration!Jeremy Picker is the creative director and CEO at AMB3R Creative, a Colorado-based merchandise design firm with over 20 years of experience in the fashion industry. Jeremy has helped launch and grow merchandise for major label bands and is passionate about creating retail quality merchandise for the non-profit sector to fuel fundraising efforts and expand awareness. His client list spans from churches to restaurants to corporations, and he designs apparel for Podswag, the merch side of Sirius XM, Stitcher and Earwolf, doing work for some of the most popular podcasts today including Conan O’Brien’s, Office ladies, Lavar Burton’s, Bill Nye’s and more.Jeremy is also a cancer survivor and a co-founder of ESTAINE, a high-end accessory line to support cancer education. We chat with Jeremy about some of the steps in his creative process for designing merchandise and Jeremy shares freely from his lessons learned while fighting cancer and building a successful business.Welcome to the show, Jeremy!Erich: When we finally locked down this slot for our takeover, you came up with the awesome title ‘From Logo to Luxury’ - before we start to geek out on the details, what does it mean to you. What do we usually see in decoration and what would you want to see?Erich: I’ve seen so many amazing pieces of yours that take a creative bent, and I notice that many of them include applique and multimedia. Why do you like applique so much as a medium? Can we talk about your favorite fabric types, what do you use and why?Erich: As a digitizer, I can’t help but want to discuss interpretation; we’ve talked a little about making coordinating looks, not just replicating logos, but in the process of embroidery, there’s so much we can do to further change the character of a design, even once we’ve already chosen a medium like applique- let’s talk about the things we can do in that phase- How do you approach specialty stitches and what we can do in digitizing?

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This Friday we’ll be joined by the guys from the Tacos with Jay & Jeff podcast. Jay Busselle and Jeff Solomon, two veterans of the promotional products industry, will talk about our two worlds colliding using apparel as promotional products. And we'll discuss some untapped markets for apparel we might be missing as well. Plus there will be lots of fun and other action as Aaron is in the middle of a working vacation and will be coming to you live from Terry’s home office. Hang on for some fun!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Impressions Expo is taking submissions for 2022 educational seminars and workshops. We’re placing a dedicated emphasis on content, and we want next year’s conference program to be more diverse, dynamic, informative than ever while providing maximum value for our attendees and customers. The deadline for submissions is April 30th. Go here to submit your seminar ideas: https://bit.ly/3mghWq2Dad Joke: Why can’t you hear a pterodactyl going to the bathroom?Because the P is silent! Thanks again to Lexi from Joe Ortinau’s production staff, two Dad Jokes in a row! Wings, Tacos & Promotional Products Terry: Today we want to welcome in Jay Busselle and Jeff Solomon from TACOS with Jay and Jeff.Jeff Solomon, MAS, is the publisher of FreePromoTips, a PPAI award-winning business resource. His promotional products distributor business has won multiple PPAI Pyramid Awards. At the urging of his brilliant wife he expanded his apparel decorating business to include promo products over 20 years ago. That changed the game for him. Jeff has a passion for effective brand marketing and co-hosts the "hit" show TACOS with Jay and Jeff, spotlighting the epic marketing and branding that suppliers and distributors are doing. Along with other industry thought leaders, he is developing a new community, AI: Advocates for the Industry. AI has one goal: Working together for the success of the promotional marketing industry.It's been about 30 years since Jay Busselle started printing and selling “unofficial replica” t-shirts in the mid 80’s of his favorite ski resorts, skiing and skateboarding companies… and a few bands which will remain nameless. Jay is a board member, referred to as “chefs” for PromoKitchen, an all-volunteer nonprofit group focused on mentorship. Jay is a highly rated industry presenter and a trainer on topics like branding, social media and LinkedIn. Jay is currently the marketing director at Equipment Zone, the co-host of the TACOS with Jay & Jeff show and a self-proclaimed CTO – Chief Taco Officer. Jay says he found his home hanging out with the other promo peeps and apparel geeks on the island of misfit toys!Aaron: What was the path that led each of you into promotional products? Let’s start with you, Jeff.Terry: How can a garment decorator get involved in the promotional products marketplace?Aaron: How important is the relationship between promotional product distributors and suppliers?Terry: Let’s talk about the TACOS with Jay & Jeff show - why did you guys start it and what’s it all about?Aaron: You both are involved in education and mentorship. Talk to us about why you believe this is important.Covered… Terry: Let’s talk Tacos vs Wings!! Wings won! :)Terry: How can our listeners find you? Facebook Live Video #5Things

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This Friday the 2 Regular Guys will welcome Adrienne Palmer, the Editor of Screen Printing Magazine. We'll be talking about trends in the garment decorating industry, social media marketing, podcasts, mentorship, and more. Join the conversation to learn more about what Adrienne is seeing out in the world of garment decorating as she leads Screen Printing Magazine.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke: What’s the best thing about Switzerland? I don’t know but the flag is a big plus!Thanks to Lexi from Joe Ortinau’s production staff Industry Trends, Social Media and More with Adrienne Palmer Terry: Adrienne Palmer is the editor-in-chief of Screen Printing and Big Picture magazines. She joined Big Picture magazine in 2012 after graduating from Ohio University's E.W. Scripps School of Journalism with a BA in magazine journalism. During her time with Big Picture, she has held the roles of assistant editor, associate editor, and managing editor; she added sister publication Screen Printing magazine to her resume in 2019. She is a 2019 Folio: Top Woman in Media; spearheads Big Picture's annual Women in Wide Format Awards and Best of Wide Format Awards as well as Screen Printing's annual Rising Stars Awards, Women in Screen Printing Awards, and The Mentorship Project; is on the board of Printing United Alliance's Women in Print Alliance; hosts Screen Saver, Screen Printing magazine's podcast; and represents the Big Picture and Screen Printing teams at numerous industry events year-round as a speaker, moderator, and panelist… and guest on 2 Regular Guys.Aaron: Adrienne, we love talking podcasts let’s start there. Tell us about your new podcast.Terry: Last week we shared a press release talking about your new Mentorship Program. What’s that all about? (How can our listeners participate?)Aaron: Let’s spend some time talking about trends in the apparel decorating during Covid. What are your thoughts about online selling?Terry: The magazine title is Screen Printing, but I’ve heard you talk about  DTG printing’s place in this new world.Aaron: I know Screen Printing does surveying in the industry. What are you seeing as the apparel trends through this research?Terry: Let’s take a slight shift to promoting your business through social media. This was growing fast before Covid. Talk to us about this type of promotion today.Aaron: Adrienne, how can our listeners find you and Screen Printing magazine? Facebook Live Video #5Things 5 Things That Will Be Permanent after COVID-19 Things We Discovered That Worked BetterWorking from home either full time or part time will be the normOnline sales will continue to grow as all or part of your sales effortSocial media marketing will continue to grow as all or part of your marketing effortGoing forward you will likely know fewer and fewer of your customers face to face, so you’ll have to build relationships in other waysAfter paring down staff during COVID, jobbing out some of these same positions (accounting, art, marketing, etc.) will be more common Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded vi...

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Nothing is normal in business today, including letting customers know who we are. Whether a new business or a current business, we still need to reach our customers and potential customers... without shaking hands or talking face-to-face. In this week's 2 Regular Guys podcast, Terry and Aaron will discuss ways to reach out to customers in a lockdown world.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News The DAX Show has announced that the Kansas City show on July 9-10 has been confirmed by the venue.Let’s Talk About It: Creating a path toward a more diverse and inclusive screen printing industry. Join Adrienne Palmer, editor-in-chief, Screen Printing magazine as she has a conversation with three Black, female screen printing business owners. The discussion will include how to increase diversity in the industry and in your shop, the importance of infusing culture, how can shop owners navigate this dialogue within their companies, and so much more. This a live, virtual event, so bring your questions and comments. Register here: https://us02web.zoom.us/webinar/register/WN_6wSB7nZ5Q3iRADNyl16NNQDad Joke: Once, I tried to catch a fog, but I mist. (Courtesy of Renee Townsend) Marketing a Decorating Business in a Lockdown Environment Nothing is normal in business today, including letting customers know who we are. Whether a new business or a current business, we still need to reach our customers and potential customers... without shaking hands or talking face-to-face. Let’s talk about ways to reach out to customers in a lockdown world.Make it easy to buySimply stated: “I’ll take care of everything.”Offer fulfillment - You be your customer’s warehouse - drop shipping, special packagingSetup your own niche market stores online - people are shopping online more than everIf you don’t do this, you’ll be in the minority of decorators before you know it. Setup customer stores online with end dates - schools, teams, clubs, associations...Suggest ways for your customers to make money - markets, products, techniquesLoading an order with an add-on product for a discount. Add value.That customer store we talked about. Come up with some additional items that you know will sell, better than your customer realizes. You’re the expert.Suggest and demonstrate a corporate store where employees can purchase items using earned creditsWays to keep in contact with your customersSend your best customers (who may or may not be buying right now) a care package to say you’re thinking of themOffer businesses the same care package for their customersEngage on social mediaTell your story - everyone but especially startups!Give value! Do not ask me to buy something!!!Influencers - Jim Raffel/DyeSubCast Podcast and the gaiter facemask and the doctorBe better at what you doLet’s be honest, many of our competitors phone it in - separate yourself from those peopleRespond to phone calls and emails, promptlyMake a professional presentation with all you do - packaging, folded garments, even your business card! Facebook Live Video #5Things WE NEED YOUR HELP! Nothing this week, Please send us your #5Things Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself,

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For the first Women in Garment Decorating quarterly podcast, the 2 Regular Guys have a new twist for 2021. Rather than turning over the mics as they've done in the past, Terry and Aaron will be full participants interviewing women from the industry. Kristine Shreve was an incredible host, and you can find more fantastic interviews from her on her Women + Business podcast. Friday's guests will be Mel Lay from AllMade Apparel and Kelly Walters with Stahls. Tune in for a discussion on the past COVID year and what to expect in the near future for garment/product decorators.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Stahl’s Transfer Express will be presenting the Virtual Training Event: Unleash the Color of Transfers... How to Print Any Fabric with Full-Color Transfers. This free event will be April 7th, 2021 | 10 a.m. - 7:30 p.m. EDT. Take a peek into the very profitable world of printing full-color logos on shirts, polos, workwear, school and spirit wear, and more. This event will change the way you do business. We will show you everything you need to know, from logo creation to choosing the right transfers for any job. Don't miss out on your chance to connect with decorators and presenters from around the world. To register, call 800-622-2280 or visit http://bit.ly/3rkDQKcJoin the Screen Printing mentorship program. From Screen Printing magazine: To help you advance your careers, grow your businesses, and develop personally and professionally, Screen Printing magazine has created The Mentorship Project, exclusively sponsored by ROQ.US. The six-month match program will connect two screen printers based on their goals, market, and region. Screen Printing will facilitate the first meeting with suggested check-in dates and meeting topics for the mentor/mentee. Project members will receive a certificate of participation after the mentorship program is completed. The registration form must be complete by March 29.  Apply here: http://bit.ly/3bCWqYQDad Joke: Do you know what the difference is between Dubai and Abu Dhabi?People in Dubai don't like The Flintstones, but people in Abu Dhabi dooo! Business in a COVID/Post COVID World Aaron: Tell us about your backgrounds. Let’s start with...Terry: How has Covid changed your business starting back a year ago?Aaron: What are some adjustments your company made?Terry: What are the likely permanent changes you’ve had to make?Aaron: Work from home and schools being closed has impacted many of us. Has this impacted you or others in your businesses?  Terry: What have been the biggest positives to come out of the “New Normal”?Aaron: What can’t you wait to go back to doing that we have not been able to do since March of 2020?Terry: How can our listeners find each of you? Facebook Live Video #5Things 5 Ways Facebook Groups Can Be Useful Organic Ranking -  Pages,  which is what many businesses use,  and ranked using an algorithm. Groups rank posts based on what has the latest comment or like.   This allows the owner of the group to see what topics are getting the most engagement and generating the most enthusiasm. Targeted Audiences -  Facebook groups are usually built around a specific interest,  task or company.   That means that the audience who joins generally will have an attraction to the topic of the group.   They'll be more willing to have discussions ...

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Using Cyan, Magenta, Yellow and Black to make the exact right color is not always an easy task. There are many factors to consider. This Friday Ray Weiss from Printing United and Jim Raffel from ColorCasters and ColorMetrix Technologies will be joining the 2 Regular Guys to talk color management for DTG and Sublimation.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke: What is a sea monster’s favorite meal?Fish & Ships Getting the Right Color with DTG & Sublimation Aaron: Ray Weiss is Director of Digital Print Programs for PRINTING United Alliance, and joined the Association in 2014. He oversees training and certification workshops at PRINTING United Alliance. Ray is project manager for both the PDAA Certification program and the PRINTING United Alliance Digital Color Professional Certification program and is an instructor for the Color Management Boot Camps.Terry: Jim Raffel is a color management consultant who also serves as CEO of ColorCasters, LLC and ColorMetrix Technologies LLC. As a veteran of the printing industry and a graduate of Rochester Institute of Technology’s acclaimed printing management program, in 1995 he formed ColorMetrix to bring an idea he had to make color measurement and evaluation easier by creating easy-to-use software solutions. Jim also co-hosts the weekly DyeSubCast with new episodes released each Friday. Learn more at DyeSubCast.comAaron: Ray - start us off with sharing why color management is so important to decorators? Why not just push print and hope for the best?Terry: Jim - You have made a career out of color management with ColorMetrix and ColorCasters. Where are you seeing people struggle the most?Aaron: Let’s start from the beginning. How much color management control stems from the art preparation?Terry: Will the chosen art program impact this? We have Photoshop users, Corel, Illustrator.Aaron: How important is a good RIP software program in managing color?Terry: What are the challenges to color profiling when it comes to DTG and Sublimation printing?GÖSTA KARLSSON What is the best light inside to get the best color?Aaron: Are there some tricks of the trade-in finding just the right color match?Shandy Lindley Where can we find the instructions for all of these great suggestions?Terry: Anything to add that we didn’t cover?Aaron: How can our listeners find each of you?LinkedIn: https://www.linkedin.com/in/jimraffelFacebook: https://www.facebook.com/ColorCastersllc/Website: https://ColorCasters.com or Https://DyeSubCast.com Facebook Live Video #5Things 5 Ways to Combat Virtual Fatigue Focus on the RelationshipsFocus on our “Why”Talk to ONLY One PersonGet Physical Products in Peoples HandsBe UniqueBrought to you by Aaron Montgomery Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events Complete Screen Printing Business Course with Workhorse Products in Phoenix starting April 17-18Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting...

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Scott Ritter, most of our listeners know from the DAX Show, is a long-time business management expert. He'll be joining Aaron and Terry to discuss practices and techniques to better manage your own business. Plus he has a free gift to share with all the #Regulators at the end. Don't miss this opportunity to learn from a long-time industry veteran and author of "The Skirik's Lair" which is scheduled as a free Kindle giveaway from February 26th to the 28th.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News BREAKING NEWS -“Empowering Mindset Masterclass” Workshop on April 30th, 2021. You can find more details at https://www.weheart.biz/emmc. In the workshop, you will get a full presentation of the #1 Success Principle - Taking 100% Responsibility. There will be several worksheet-style exercises, meditations, and yoga practices to empower you to put the principles to work. The workshop will be online on zoom and is limited to 30 people to create a safe place and have a personalized experience for everyone.M&R Printing Equipment, Inc. announces the first-annual 2021 Digital Squeegee Awards competition which is a year-long celebration of garment decorators who excel at hybrid printing on the DS-4000 DIGITAL SQUEEGEE Hybrid Printing System. This award contest is open to any printing company in the United States that produces hybrid prints using an M&R DIGITAL SQUEEGEE. Throughout 2021, M&R will present eight awards—two awards per quarter—in recognition of the best hybrid screen-printing techniques by garment decorators, as decided by a panel of artwork judges. The two Digital Squeegee Awards are the “DS Innovators Award” and the “DS Production Skills Award.”Dad Joke: I have a Russian friend who’s a sound engineer. ...And a Czech one too, and a Czech one too. Practices and Techniques to Help Businesses Grow Get the free Forms HERE. Facebook Live Video #5Things 5 Things I've (Kristine Shreve) learned from the Women + Business Podcast There is no one story for all women -  The stories that women on the show have told are as different as the women themselves.  Just like there's no single story that sums up the male experience, there's no single story that women tell.Many women are braver than they know -  Women have shared very personal stories on the show.   I've also seen several women who were a bit nervous about doing the show shine when the moment came.  It's been amazing.Sharing painful experiences can help others understand – Some of the stories that have been told were painful and hard to discuss. The women telling them were willing to share in order to help others learn from what had happened to them.I like asking questions more than I like answering them - Those of you who know me know I talk – a lot. I was surprised to find that I liked doing research and figuring out the right questions to ask more than I liked being the subject of the interview.  Seeing someone realize something they hadn't known before because of a question I asked is the best.Women business owners are passionate about the industry -  I already knew this,  in theory,  but the show has driven this home.  Women care about contributing to the industry and making it better for everyone. They spend a lot of time and thought on what is the best way to do that. Brought to you by Kristine Shreve

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Aaron and Terry have always been advocates of focused niche markets. In today's business environment, this is more important than ever. The 2 Regular Guys will discuss Niche Markets with a few examples to help you find your own. Plus a friend of the show, Cheryl Kucheck of the Sublimation Summit, is going to stop by and give us the latest on their virtual summit coming up in March. Tune in for a great sublimation chat and lots of creative niche market ideas.

Sponsored by: Our Success Group. Are you looking to move your business forward and make it a full-time success that supports you and your family? Click the link to sign up for more details and to get some free resources.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Go to www.sublimationsummitlive.com - Use the code OSG at check out then forward us your confirmation (email or DM) and we will send you Aaron's Top 10 Sublimation TipsAaron: DAX Chicagoland has moved to August 27-28. While Scott and Margie had high hopes of bringing the first show in the industry in over a year this April, the government has contracted the Tinley Park Convention Center to be used as a COVID vaccination center through the end of March. The management of the convention center expects that the government will renew the contract at least through the end of April, which would force us out. Convention center management of the facility has requested the DAX Show reschedule.Terry: The Association for Creative Industries (AFCI) has announced the winners of its Hall of Fame Award, Special Recognition Award, Industry Achievement Award, Brick and Mortar Retailer Award, Meritorious Award of Honor, and Emerging Leaders Awards recognizing excellence in industry service and philanthropy. These individuals will be recognized at Creativation+, featuring Art Materials World, taking place virtually March 15-19, 2021.The Hall of Fame Award Inductees are pioneers who have made extraordinary contributions leading to the growth and success of their organizations and the creative arts industry. This year’s inductees are:John Bergquist, Help Heal VeteransJan Carr, former COO & VP Sales Clover ProductsCindy Groom Harry, former CEO Craft Marketing Connection, former AFCI Board MemberJerry Honemann, Ben Franklin Stores, former HIA ChairmanRead more about these and all the award winners at: creativeindustries.orgDad Joke: Why do astronauts only use Mac computers?Everyone knows you can’t open Windows in space! Niche Markets, Now More than Ever Niche Markets, why should we pursue them Now More than Ever?What’s changed with Niche Marketing over the past year?Just hanging out your shingle as a generic decorator is harder today to attract customers with so much business being done virtually.Aaron: The other change, Pete Lovelace actually talked about a couple of weeks back, Our industry is becoming more about fulfillment and less about decorating.Niche concepts…Care packages from businesses to key customers (credit Jay Busselle)Thinking of you in trying timesYou do the whole package and drop shipA shirt, a mug, a mask… be creative and offer a selection of packagesCompany event packagesFor example, remote sales meetingsCompany holiday partiesAaron: Green / Renewable EnergyThe use of hemp products / garmentsSustainability as a marketing tool - Fed by ThreadsHoliday/Event dropship packagesMother’s d...

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Johnny Shell will be joining the 2 Regular Guys on Friday. We’ll discuss improvements in operations to stop leaking money in all aspects of your business - equipment, training, technology, and more. Now is the perfect time to prepare for capturing market share once the green flag waves. Don’t miss this chance to learn from Johnny Shell, one of the veterans of the industry who is able to help your business grow and thrive.

Sponsored by: Our Success Group. Are you looking to move your business forward and make it a full-time success that supports you and your family? Click the link to sign up for more details and to get some free resources.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke: What did the stamp say to the envelope on Valentine’s Day?I’m STUCK on you Stop Leaking Money Johnny Shell is President of Shell Consulting Services and provides printing strategy and operations consulting to get businesses tuned up or completely turned around. Johnny is a recognized industry leader with 35 years of experience with a substantial commitment to organizational advancement and strategy-driven growth. He has transformed many businesses worldwide by designing and executing revenue-based strategies, using his comprehensive knowledge of printing techniques and technology platforms. Johnny was a 2011 inductee of the Academy of Screen and Digital Printing Technologies, an international body of experts that honors qualified individuals through election to the membership for their distinguished, long-term contributions to and application and promotion screen and digital printing and associated imaging technologies. you can email him at johnnycshell@gmail.comTerry: Our subject today is Stop Leaking Money. Sometimes we are “just too busy” to pay attention to the drip, drip, drip of money going out the door when times are good. And some businesses have just continued forward or shifted gears and found success during a pandemic. Most of us, though, have been happy to keep the lights on. But, there’s rarely been a better time to look at what we’re doing, and doing it better, more efficiently, and for less money!Aaron: Johnny, you said something interesting that I believe many owners and managers haven’t considered. With all the businesses' closures, there will be market share to capture when the green flag waves. What are your thoughts on that?Johnny: With each difficult new week of the pandemic, owners of surviving print businesses continue to move their focus from protecting the company to recovery and retooling. They continuously ask themselves: “How do we learn during this crisis and retool our business, so we emerge as winners in the future?”While consulting with some of these business owners, I’ve identified three major trends:They view the Covid-19 crisis as a dress rehearsal for a more turbulent world to come. This won’t be the last time we face a biological threat. In fact, as the world population continues to grow, we should expect more viruses to emerge that are possibly more resistant to medical science. What have we learned during the current crisis that we can use? Many have looked back to the CEOs at the beginning of World War II who faced the last plentiful global supply and demand shock. In the 1940s, leading CEOs recognized the “big idea” that emerged from the war: marrying mass productio...

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Jeff Schutzman with Team Sparkle Gear will be joining Aaron and Terry to discuss Dealing with Jobs where We Ask, "Should I be Printing This?" None of us are experts on this subject. In fact, Jeff posed the question and agreed to join us to discuss. This has been a subject decorators have dealt with since the first t-shirt, but today with buzz phrases such as "hate speech" and "cancel culture" it's time to have the conversation.

Sponsored by: Our Success Group. Are you looking to move your business forward and reach your idea of success? Click the link to sign up for more details and to get some free resources.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke: What did the farmer give his wife for Valentine's Day?HOGS and kisses Should I Print That? Some images are obviously offensive to the majority of the population…A swastika for instanceOffensive to segments of the populationDuring the Washington protests the guy with the “Camp Auschwitz” shirtShock valuePainful for a segment of the populationFear of the cancel culture… fear of being a part of the cancel culture… fear of being associated with one side or another, one opinion or another...Has this type of “media and messaging” problem happened before?Free speech...Who is the “arbiter of truth??” This is potentially a slippery slope.Is truth the core issue? Or is it intent. Do we want to decorate things when the clear intention is to make people very angry? When is that appropriate?How is television and internet media different from decorated apparel and accessories? How is it the same?A Passive Conduit?Messaging Velocity...Reach...PersistenceDistasteful graphicsI’ve turned down crude images.... Sometimes having an employee point something outWhat are the legal implications of saying no?A written policy on this? Do any of our listeners have something like this?Do context and timeliness matter? Things that were humorous a couple of months ago may not be funny now. What do you do when you have decorated something in the past that you would not do again?What are the risks of not thinking about this? Risks of not having a plan?Is it ok to say “Someone is going to make money from decorating things with questionable messages, I rather it be me than my competition”What are some “guidelines” that we can consider when adopting a policy? Facebook Live Video #5Things 5 Ways to Make Social Media a Positive Force Focus on being a positive presence.  Complaining and ranting on social media can be cathartic and therapeutic,  but make sure most of your interactions and posts are optimistic and positive.Know why you're using social media.   Maybe it's to stay connected with family and friends, maybe it's to promote your business or work,  or maybe it's to learn.  Know what your goals are and mute or unfriend accounts that bother you and don't help you meet those goals.Take breaks from social media – We all can get overwhelmed by our social media feeds, either demands from others for information or contact or simply a constant stream of negative messages.  Take time,  a few hours,  or a day,  away from social media to rest and recharge.Form a community -  Find people who have the same values and goals you do,  as well as people who are different from yourself, and get to know them.   The stronger the community you form,

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Pete Lovelace from Booster Spiritwear will be back behind the microphone on Friday to talk about What’s Next for Apparel Businesses. Yes, Pete is the "confetti guy" and always brings excitement to the show. Be sure to tune in as Pete gazes into his crystal ball to speculate on the decoration industry's future and how we can make the right moves in our business for success.

Sponsored by: Our Success Group. Are you looking to move your business forward and make it a full-time success that supports you and your family? Click the link to sign up for more details and to get some free resources.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News The ISA board of directors announces that its ISA Sign Expo 2021 will go completely virtual, taking place over its scheduled dates of April 7-9. The board releases a statement reading in part: We continue to closely monitor the ongoing developments with the coronavirus and the related effects of it. While the opening of the event is not for a few months, we must make decisions now about whether ISA can host an in-person event. Given the current state of the pandemic, we believe that the only solution will be for ISA Sign Expo 2021 to become a fully virtual event taking place over the same dates, April 7-9, 2021. ISA Sign Expo 2021 – Virtual is free for all attendees. More information and registration can be found here: signexpo.org/about-isa-sign-expo/virtual2021/Beginning February 1, 2021, Graphics Solutions Group (GSG) in Dallas will begin offering STAHLS’ complete range of CAD-CUT® heat transfer vinyl and best-selling athletic numbers, and Hotronix heat press equipment. GSG, a well-known and highly respected consumable and equipment wholesale distributor for the apparel decorating, digital printing, electrical sign, and commercial sign markets since 1950. STAHLS’ and GSG will work together to actively support customers throughout the region with training, as well as collaborating on marketing efforts.  For more information got to: GoGSG.com What's Next for Apparel Businesses? Aaron: Pete the last time we had you on you got the unenviable slot of joining us on March 20th, 2020. It was about the time we were all coming to grips with what COVID meant to us and you were still gracious enough to help us explore Being a Virtuous Leader. We appreciate that! Maybe we can just start us off with another check-in. It's been 10 months, how are things at Booster?Terry: When we reached out to have you back on the show, I know Aaron wanted to discuss a recent article he saw of yours in the Printing United Journal. If the regulators want to check it out they can go to 2regularguys.com/whatsnext. So let’s start there. What was the inspiration for that article and what did you hope it could do for the reader?Aaron: So in that article, you start off with mindset, A quote that really stood out to me was “It’s not a good use of leadership’s time to continue focusing on how to keep the lights on and make a quick sale”. Can you explain that?Aaron: So talk to us about keeping clients for life.Terry: We need to offer our customers the best tools to buy from us. Let’s discuss Stabilizing Operations.Terry: You talk about reconfiguring your business. What does that mean exactly?Aaron: Thanks for giving us the deep dive into that article and what is next for apparel businesses.

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The second BONUS session of 10 Things we would like to see. Aaron and Terry aren't predicting the future on this week's show, but they are talking about what they wish the future would bring in 2021. In this annual show, the 2 Regular Guys talk about what they'd like to see happening in the industry for the coming year. Come join in this annual discussion and we will also review past desires and see what happened.

Sponsored by: Our Success Group. Are you looking to move your business forward and make it a full-time success that supports you and your family? Click the link to sign up for more details and to get some free resources.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Dad Joke: What do you call a paper airplane that doesn’t fly?Stationery 10 Things we would like to see... 6) Erich: I’d like to see businesses of all sizes, specialties, and strengths in this industry seen as and working in a more integrative rather than exclusive way. This one can be a tall order, but I think we have all noticed shifts over the years in order styles and sizes, work environments, customer niches, etc. and rather than bemoan the way things were or what territories we had, I’d like to see businesses looking to find their ‘best fit’ clientele and finding partnerships, using subcontracting, or using mutual referrals to get customers to the right people. It happens now, but I’d like to see everyone move forward, own their space, and help others in their own spaces fit into the ecosystem. It’s not a simple goal, though it’s simply expressed. 7) Terry: I’d like to see a broader range of garments available that are already pretreated for DTG printing. I think the folks at RTP Apparel have done a great job with that product, but availability is limited. A little bird told me some other players in the market have been doing testing. I think the lack of shows has slowed the introduction.8) Aaron: I’d like to see some new innovations and creative thinking out of the blanks product space. Specifically garments. I know no one could have predicted the events of 2020, and there were lots of things conspiring against things going smoothly, but for example the Fleece shortage and the fact that hard-working small businesses can’t get the product they depend on to try to survive. But I’m not complaining about it, I think this is a great opportunity to flex their creative muscle and find alternatives to fleece that can be as well-loved and economical to produce. Find some creative ways to fix the broken supply chain, and focus on their customer as opposed to the shareholder. Can more manufacturing be brought back to the states so issues can be detected earlier, solutions can be found or information can be shared before the run out of a core product that many decorators rely on?BONUS) Erich: I’d like to see more companies thinking about their unique purpose and value proposition, because I think they are closely related. Why is your company here from the perspective of a customer, also why are you here?  How are you and your business solving problems and fulfilling needs? What is it that you or your business are uniquely qualified to offer and what makes working with you special? What ultimately do you want to achieve for yourself and your customers?9) Terry: The industry could use a refresher course in Customer Service in 2021....

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Back in early November 2020, Matt joined us briefly to talk about intentionality. It was a great conversation, but we didn't get to dig deep. Fortunately for all of us who need more intention in our lives, Matt Granados from Life Pulse Inc. is back to go deeper into the topic of creating an intentional week. Matt is the author of the book "Motivate the Unmotivated: A proven system for sustainable motivation" and the inventor of the LP Planner system. Ready to be motivated and keep the motivation to get the things that needed doing, done!

Sponsored by: Our Success Group. Are you looking to move your business forward and make it a full-time success that supports you and your family? Click the link to sign up for more details and to get some free resources.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News We’ll be wrapping up the 10 Things We’d Like to See in 2021 next week on Monday, January 25th, 8:00 p.m. Eastern. We want to congratulate our show producer, Erich Campbell on his milestone today. He is going to be hosting his 50th episode of The Takeup this afternoon. Congratulations on the persistence and great content you put out Friday afternoons. From the folks at DAX: In the interest of health and safety, they have opted to move the Kansas City and Minnesota shows to new dates, and we are optimistic for adequate national recovery for the Chicagoland show: Chicagoland:  April 23-24, 2021Kansas City - New Dates: July 9-10, 2021Minnesota - New Dates: August 3-4, 2021 In light of the new timeframes, they have extended the deadlines for discounted booth space as well. Apply by February 28 and you can save up to $100* per booth! If you have already signed up to exhibit, you can now add other shows at the early-bird discount. If you haven't already signed up - Now is the time!  Dad Joke: Where do the keys on your keyboard go to have a good time? The spacebar Intentional Week Aaron: Over the last decade, Matt Granados has tested, developed and helped thousands of others implement an effective and easy to duplicate system that will help you build an unbreakable foundation for your life as well as motivate even the most unmotivated individuals in your life. With over 10 years and 10,000 hours of studying, using, and teaching these concepts, Matt is considered to be an expert on teaching individuals how to build an unbreakable foundation for themselves as well as their organization, along with how to properly manage motivation. Terry: We were checking out your Facebook page in preparation for this show, and in a post from a few days ago, you talked about the Zeigarnik Effect. Can you explain that to us? Aaron: Matt one thing that I love about the quick videos you do weekly is the great nuggets of info that you give out in short bit sizes. A recent one you talked about the grass being greener on the other side. Could you explain that? Terry: There’s a new book coming out since we last spoke? Tell us about the concept. Facebook Live Video #5Things 5 Ways to Reduce the Struggle when you are learning Embroidery Digitizing Learn operation first - if you don’t know the machines, you won’t know how to control them. Learn to operate with ‘known good designs’ from another digitizer. Keep your Machine in order - Digitizing can’t change thread tension; if your machine is in a clean and working state,...

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Aaron and Terry aren't predicting the future on this week's show, but they are talking about what they wish the future would bring in 2021. In this annual show, the 2 Regular Guys talk about what they'd like to see happening in the industry for the coming year. Come join in this annual discussion and we will also review past desires and see what happened.

Sponsored by: Our Success Group. Are you looking to move your business forward and make it a full-time success that supports you and your family? Click the link to sign up for more details and to get some free resources.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News CONGRATULATIONS TO THE six winners of the third annual Screen Printing Rising Stars Awards, which shine a light on emerging talent in the specialty graphics industry. The honorees – all of whom are age 35 or younger and work for printing companies – were chosen based on their professional accomplishments, fresh thinking, contributions toward industry advancement, commitment to excellence, and impact on their organizations. These award winners carved a path for themselves with fierce determination to master their chosen craft and dedication to continually build and improve on the work they are doing. Nominators highlighted their candidates’ experience, philanthropy, vision, and drive. The chosen winners – selected by the Screen Printing editorial staff – have become proven leaders, share an enthusiasm for the world of print, and possess an eagerness to push the boundaries beyond the status quo.Joshua Bunton - PRESIDENT, SLI CUSTOM SIGNS & APPAREL, TOLEDO, OHVeronica Anderson - OWNER, V. ANDERSON DESIGNS, OKLAHOMA CITY, OKScott Kelly - SCREEN PRINTING DEPT MANAGER, KOTIS DESIGN, CINCINNATI, OHDavid Kent - VICE PRESIDENT, SIGNET MARKETING, WINCHESTER, VARobert Mensah - CREATIVE DIRECTOR, BRAND EMP, ACCRA, WEST AFRICAEric Solomon - OWNER, NIGHT OWLS, HOUSTON, TXGo here for the Screen Printing article and bios: http://bit.ly/2XGHIInDad Joke: Did I tell you about the time I met a ventriloquist at a bar she told me I was attractive?I wasn't sure if it was her or the beer talking. 10 Things we would like to see... Last YearTerry: I’d like to see DTG polyester printing worked out or admit that DTG printing is best suited to 100% cotton or high cotton content blends.Terry: I’d like to see more training, more discussions, more tips and tricks on dealing with employees.Terry: Vendors and educators should put together side hustle packages, and how you can get a return on investment on nights and weekends.Terry: I’d like to see some new faces in the training arena. Terry: I will get more of my training opportunities online this year.Aaron: I would like to see some more innovation on the sublimation printing side.Aaron: I would like to see a software program/services for sublimation to manage jobs, build stores and more. Aaron: I always felt like there was a big opportunity for an equipment supplies/vendor to have a franchise-type program where it is a business in a box. Aaron: I’d like to see the efforts of SGIA and the convergence of the paper world with our world bear some fruit. What have the advantages been so far and what should we be working towards in 2020 and beyond?Aaron: I want to expand on DC and what I’m doing with OurSuccessGroup.com and complete my Success Principle Training course ...

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Back in 2018, we hosted Mr. Firemark for an inspiring discussion on Copyright and Trademark Law. He answered a ton of questions for us and dispelled a lot of myths. Gordon is coming back to help us wade through the confusion once more. We will put as many questions in front of Gordon as we can and he will share with us as an attorney what the law really is when it comes to copyrights and trademarks.

Sponsored by: Our Success Group. Are you looking to move your business forward and make it a full-time success that supports you and your family? Click the link to sign up for more details and to get some free resources.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! News Today is the actual one year anniversary of the official start of Our Success Group. We did our first training last year on this date as part of a kick-off 5 keys series about launching and growing your business. The first one was Determining Your Overhead. Since then we have done 31 other training classes, launched a Success Support program, and created mastermind groups fulfilling our mission of providing resources that empower business owners to achieve their idea of success.  Dad Joke: Do you know what the favorite New Year’s Eve drink is for pretentious horses? Chardonneigh Copyright and Trademark Law Terry: Gordon, let’s start with one that I hear regularly. Someone will see a decorator printing Disney, or DC Comics, or Harley Davidson and say, “You know, that’s copyrighted artwork.” Could you explain to our listeners the difference between copyright and trademark? Listener questions:Aaron: If people see copyright violations and wish to report it, is there a central location or do they need to find the licensee info? Terry: We see this with equipment sales too. A company either has end-of-life with a product or stops selling a product, and says there’s no more support. Aaron: "How does everyone find if an image used is copyrighted or not? For example, Renaissance Art or famous old masterpieces, are they somehow copyrighted?" Terry:  If you buy artwork from someone who claims to have the rights to it do you automatically get the rights because of purchasing the art? Similarly a listener asked, what if I buy a trademarked image, as sublimation transfers for instance, and the seller infers they are licensed, could I be liable for trademark infringement for selling the image on products? Aaron: What action can we actually take in the event someone steals our design...? How do we protect our design? How much will it all cost? Often the thieves rely on the fact people will not take action because of cost so… What’s the best way to protect our own original artwork? Terry: My question. Why do all the local schools get by with using NFL logos for their school logo? I was told by a coach that they have permission to use the Atlanta Falcons bird. I still refuse to do it for them but they just have it done by someone else. What about school logos in general (especially high school)...can we print apparel, etc. using their logos, whether they are using an NFL logo or one of their own design without permission? If we need permission, do we get it from the school? How do high schools get away with using college football team logos? Are there repercussions for a decorator using said logo to make apparel for the high school?

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Tune in for the 2 Regular Guys annual discussion of ways to plan and prepare for your best success in 2021. With this crazy 2020 almost in the rearview mirror we want to look ahead. How can we be prepared for anything, but at the same time find the excitement for what is to come. We will talk about finding personal and business harmony, the keys things to review and ways you can make 2021 a great year. What are you doing to make 2021 your greatest year ever? Sponsored by: Impressions Expo. Head to our website for updated 2021 show dates and to find out more about our new virtual marketplace, Impressions Connect, taking place in January!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Registration is officially open for Impressions Connect, A Virtual Trade Show Experience! Connect with suppliers, discover new products and techniques, and learn from industry legends and brands this January 25-29, 2021.  Discover more at ImpressionsConnect.com and register here: http://ow.ly/Q9UT50CATwT! Dad Joke: Why can't you trust a burrito?Cause it will spill the beans. Success in 2021 Aaron: Intro - Good to be back. Thanks to Erich for filling in for me last year. It’s also good not to be working 100 hours a week, which we will talk about a bit more later. Terry and I are a bit into planning. A show we have done annually - love exploring thisNice mix of practical from Terry and the big picture, personal from me. Terry should we start by sharing just briefly the bullet points of the things we talked about 2 years ago, as well as what you and Erich shared last year?  Terry - 2020: Be your own business consultant (again)Be an order that travels through your process and facilityMap out by month how to improve your company cultureErich - 2020Know Yourself / Know your shop - Questions to ask yourself if you get stuck on planning/analysisPrefigure/Prepare - Envision your yearPlan your actionable steps to get the resources you need and to make changes.Terry - 2019New mindset for a changing marketplace, the time is at handMicromanagement self-evaluationBonuses and rewards for your staffAaron 2019Do you Have a Business Plan?Be MORE Customer-CentricLearn to Say NoTerry: {Summarize the past 2 years}What are we talking about here? All the things we know we should be doing but we choose to allow the day-to-day business to distract us from doing anything about it.Easier to get caught up in the current crisis than to make decisions about your business future. Bury your head in the sand.Aaron: Check Work/Life Balance - Prioritize Feeling this lack of balance with all the changesWork-life balance was forced/had gotten out of hand?Driven to make Our Success Group the bestEmpowered by the mission and goal, Also more aware of the need to find the right balanceDon’t live to work, but instead work to live my best life. Terry: Purchasing new equipment, products and supplies in a continued Covid worldAsk for samplesAsk for referencesVideo demosAaron: Are you checking the boxes for you? Owners say they started their businesses to make money -  bolognaThere was a different harder to find a reason why you took the riskJust about the money - Find a J O BIs it fulfilling? I discovered they were not checking the boxes for meI didn’t know what my boxes wereFigure out what is fulfilling and putting words to what you truly value?

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The nominees were nominated, the voting has been completed and it is that time of the year again where we crown the winners of the 8th annual REGGIE Awards. This is the Decorators Community's "Peoples Choice" Awards where we just provide the platform and the Regulators do all the rest. We are excited to announce the winners in the 10 categories and we hope to have as many winners on the show to accept as we can get. Tune in for this fun event and you might even see a confetti cannon go off again..

Sponsored by: Impressions Expo. Head to our website for updated 2021 show dates and to find out more about our new virtual marketplace, Impressions Connect, taking place in January!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Sublimation Expert David Gross Releases Sublimation Book - David Gross, president of Condé Systems, releases a book titled “The Road to Sublimation Success: Harnessing the Power of Sublimation for Outstanding Profits.” Gross worked with long-time industry friend Stephen Spence to write the book. Spence has been teaching, writing, and in the industry since 1997. The 290-page resource serves as a guide for sublimation newbies and those already in the business.  Dad Joke: What do you call a snowman temper tantrum? A meltdown REGGIE Announcement We decided to re-insert Best Trade Show of 2020 back into the REGGIEs after all this year. For outstanding effort in surviving 2020 and all the effort to bring content and education in spite of the major hurdles, the winners are: Impressions ExpoGraphics Pro Expo Printing UnitedThe DAX Show Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.Note: There is a poll embedded within this post, please visit the site to participate in this post's poll. Facebook Live Video Other Events OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success.The Success Tracker - A program from OSG, to get people started on achieving their goals.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every SaturdayCheck out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Online Training from Erich CampbellThe Take-up with Erich Campbell - Friday's at 2:30 Mountain...

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Kristine Shreve and an amazing panel of rockstars are back to join us for the quarterly Women in Garment Decorating podcast. This week we have all 5 of the 2020 REGGIE Nominated category that is meant to recognize the person who is doing the most to raise the profile of women in the industry. These 5 ladies will be discussing, being a mentor, what makes a good role model, encouraging women to be more visible, setting a good example and more.

Sponsored by: Impressions Expo. Head to our website for updated 2021 show dates and to find out more about our new virtual marketplace, Impressions Connect, taking place in January!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Success Tracker - Introduced in June and we already have people gaining more success than they expected by following the program. A program member, Tina Means of Wagon Wheel said “Every day when I start my day I look at my certificate and carry my coin as a reminder that I am worthy and can do this!  Today I learned that I have surpassed my goal of $30,000 gross and looking forward to seeing how much more I can surpass it before the end of this year.“  Dad Joke: Do you want a brief explanation of what an acorn is? In a nutshell, it's an oak tree. Support Women 2021 Ways to Support Women in 2021     Being a mentor – full on or mini mentor     What makes a good role model     Encouraging women to be more visible     Setting a good example     Committing to supporting other women     Changing the status quo – getting more women noticed     Taking charge of the discussion – both spoken and written     Teaching and recruiting the next generation     Make it clear there are many ways to make a difference Facebook Live Video Other Events OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success.The Success Tracker - A program from OSG, to get people started on achieving their goals.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every SaturdayCheck out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Online Training from Erich CampbellThe Take-up with Erich Campbell - Friday's at 2:30 Mountain TimeYour Style Guide eBook by Jay Busselle Trade Shows DAX Kansas City - February 19-20,2021DAX Minnesota - March 18-19, 2021DAX Chicagoland - April 23-24, 2021Impressions Expo Long Beach - April 24-26, 2021Graphics Pro Expo Irving - May 13-15, 2021Graphics Pro Expo Indianapolis - June 15-17, 2021Impressions Expo Atlantic City - June 24-26, 2021Graphics Pro Expo Meadowlands - July 15-16, 2021Graphics Pro Expo Long Beach - August 12-14, 2021Impressions Expo Ft Worth - September 10-12, 2021Graphics Pro Expo Pittsburgh - September 24-25, 2021Printing United Orlando - October 6-8, 2021Graphics Pro Expo Charlotte - October 29-30, 2021All dates and events, subject to change

Please support our sponsors!Impressions Expo - Head to our website for updated 2021 show dates and to find out more about our new virtual marketplace, Impressions Connect, taking place in January!Our Success Group - Business Training,

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Aaron and Terry will be talking with industry veteran Charlie Taublieb about the screen printing industry past, present and future. Besides the nuts and bolts, Charlie always has a story or two to tell about his worldwide adventures in the industry.

Sponsored by: Impressions Expo. Head to our website for updated 2021 show dates and to find out more about our new virtual marketplace, Impressions Connect, taking place in January!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Success Tracker - Introduced in June and we already have people gaining more success than they expected by following the program. A program member, Tina Means of Wagon Wheel said “Every day when I start my day I look at my certificate and carry my coin as a reminder that I am worthy and can do this!  Today I learned that I have surpassed my goal of $30,000 gross and looking forward to seeing how much more I can surpass it before the end of this year.“ Dad Joke: Did you know my high school bully still takes my lunch money?It’s true, but on a positive note, he makes a great Subway sandwich! Everything Screen Printing Industry Terry: If you’re in the screen printing industry for more than a week, you know Charlie Taublieb. Charlie is an industry icon whose education and training has reached around the world many times. Charlie, welcome to the show. Erich: Charlie, let’s go back to Day 1. How and when did you get involved in the decorated apparel business? Terry: How many countries have you consulted in over the years? What was the most bizarre location or international event you’ve participated in? Erich: We all see each other at speaking events around the country. Talk to us about what you teach at trade shows. Terry: Charlie, your primary business is consulting. What consulting services do you offer? Erich: Tell our listeners how they can reach out to you. Facebook Live Video Other Events OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success.The Success Tracker - A program from OSG, to get people started on achieving their goals.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every SaturdayCheck out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Online Training from Erich CampbellThe Take-up with Erich Campbell - Friday's at 2:30 Mountain TimeYour Style Guide eBook by Jay Busselle Trade Shows DAX Kansas City - February 19-20,2021DAX Minnesota - March 18-19, 2021DAX Chicagoland - April 23-24, 2021Impressions Expo Long Beach - April 24-26, 2021Graphics Pro Expo Irving - May 13-15, 2021Graphics Pro Expo Indianapolis - June 15-17, 2021Impressions Expo Atlantic City - June 24-26, 2021Graphics Pro Expo Meadowlands - July 15-16, 2021Graphics Pro Expo Long Beach - August 12-14, 2021Impressions Expo Ft Worth - September 10-12, 2021Graphics Pro Expo Pittsburgh - September 24-25, 2021Printing United Orlando - October 6-8, 2021Graphics Pro Expo Charlotte - October 29-30, 2021All dates and events, subject to change

Please support our sponsors!Impressions Expo - Head to our website for updated 2021 show dat...

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In 2020 Industry Publications and Online Events are more important than ever. Terry and Aaron will be talking with Dave Pomeroy about how GRAPHICS PRO and GRAPHICS PRO EXPO are here to help shops survive and prosper in tough times. We will discuss diversification; new opportunities and new businesses entering the market. Dave is the President of National Business Media, which publishes GRAPHICS PRO Mag and produces GRAPHICS PRO EXPO

Sponsored by: Impressions Expo. Head to our website for updated 2021 show dates and to find out more about our new virtual marketplace, Impressions Connect, taking place in January!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Success Tracker - Introduced in June and we already have people gaining more success than they expected by following the program. A program member, Tina Means of Wagon Wheel said “Every day when I start my day I look at my certificate and carry my coin as a reminder that I am worthy and can do this!  Today I learned that I have surpassed my goal of $30,000 gross and looking forward to seeing how much more I can surpass it before the end of this year.“ Dad Joke: Why is “beefstew” not a safe password to use?Because it’s not stroganoff. State of the Industry's Health Terry: Dave Pomeroy is the President of National Business Media, which publishes GRAPHICS PRO mag and produces GRAPHICS PRO EXPO. 26-year industry and NBM-veteran, former publisher of A&E, Custom Gift Retailer and Printwear magazines.Aaron: First, let’s talk about the trade show schedule for 2021.Graphics Pro Expo (GPX) Irving May 13-15GPX Indianapolis June 15-17 - midweekGPX Meadowlands July 15-16GPX Long Beach August 12-14GPX Pittsburgh September 24-25GPX Charlotte October 29-30Terry: Aaron and I will both be participating in an event coming up next week, Decorated Apparel Day on November 18th. Tell us about that. https://thenbmshow.com/decorated-apparel-day/scheduleAaron: Publications and online events are more important than ever in 2020. How are Graphics Pro and the online NBM events helping shops survive and even prosper in tough times?Terry: What are you seeing regarding diversification in the industry?Aaron: What information are shop owners looking to you for?Terry: Crystal ball time. Once Covid is just a memory, how do you think trade shows will be impacted in the future.Aaron: Dave, how can our listeners find you?dave@nbm.comhttps://graphics-pro.com/http://graphics-pro-expo.com/GRAPHICS PROhttps://www.instagram.com/graphicspromag/ https://twitter.com/graphicspromaghttps://www.facebook.com/graphicspromaghttps://www.linkedin.com/groups/8906299/Shows (THE NBM SHOW GRAPHICS PRO EXPO)https://www.facebook.com/THENBMSHOWhttps://www.instagram.com/thenbmshow/https://twitter.com/THENBMSHOWhttps://www.linkedin.com/showcase/thenbmshow/ Facebook Live Video Other Events OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success.The Success Tracker - A program from OSG, to get people started on achieving their goals.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every SaturdayCheck out the Podcast version at S...

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We are excited to bring to you the complete nominations for the 2020 REGGIE Awards. This is our 8th annual "peoples Choice" style industry awards, and we will be announcing all of the nominees as well as the 5 people that you will be voting for during the month of November to be crowned the 2020 REGGIE Winners on December 11th. Plus we have a special guest joining us to bring you some great content about bringing intentionality. His name is Matt Granados of Life Pulse, Inc. and he is the author of the #1 International Bestseller, "Motivate the Unmotivated". Over the last decade, Matt has tested, developed, and helped thousands of others implement an effective and easy to duplicate system that will help you build an unbreakable foundation for your life.

Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Success Tracker - Introduced in June and we already have people gaining more success than they expected by following the program. A program member, Tina Means of Wagon Wheel said “Every day when I start my day I look at my certificate and carry my coin as a reminder that I am worthy and can do this!  Today I learned that I have surpassed my goal of $30,000 gross and looking forward to seeing how much more I can surpass it before the end of this year.“ Dad Joke: (From Lisa Shaw) What do you get when you pick a pig's nose?Ham Boogers Motivate the Unmotivated Matt Granados launched his first successful business at 15 and since then he’s been hooked on building businesses from the ground up and the entrepreneur life. In true entrepreneurial spirit, Matt developed his own system – the LP – that he saw produce major results for himself, his employees, and his family. This system is so simple to implement, Matt knew he had to share it with others outside of his own life. He feels that if he can help each person get more done in less time, more people will experience the gift of a life truly lived “on purpose”. Terry: Can you give us some background details about your path to starting Life Pulse? Aaron: Many of our listeners are small businesses or even side hustle or start-up type companies. How can putting your formulas and strategies to work help them grow their business? Terry: One of the lines on your website says "Our focus is on transforming businesses by transforming lives first.". Talk to us about that and what you mean by that. Aaron: In your book, "Motivate the Unmotivated", you talk about systemizing the "How" of motivation. Can you explain that more? Terry: What is the #1 piece of advice you give to Small Business owners about building a foundation to be motivated and motivating others? Aaron: Tell our listeners where they can find out more and connect with you and LP? https://www.lifepulseinc.com/letushelp/Motivate the Unmotivated: A proven system for sustainable motivation Facebook Live Video 2020 REGGIE Nominees Voting can be found on the 2020 REGGIEs Page. Below is a list of all of the Nominees. Congratulations!Best New Product - 2020HTV AnythingColor Spark Color ShieldShirt Lab Tribe360 IQ Hat Press, STAHLS'Action Engineering Mask PlatensSawgrass SG500/1000AllMade MasksCorel trainer software.Epson F3070 DTG PrinterImage Armor E-series Inks.Kira Kira RhinestonesOne step pre treat - ColDesiSiser Sparkl...

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Michelle Moxley is a career research, development, and Innovation expert in the apparel and fashion industry. She is skilled in screen printing, special effects printing, separations, graphics, pre-press, digital printing, and textiles. We’ll be talking about innovations with an emphasis on hybrid printing with Michelle who is the Innovation Director at The M&R Companies. Join us for topics ranging from the current Hybrid printing market to upcoming developments in digital printing. We will also discuss interactive garment ideas, cost-saving ideas, and more with this wonderful mind in the garment printing world.

Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News THE NBM SHOW Breakaway Sessions continues with Session #6, Decorated Apparel Day, on Wednesday, Nov. 18. This free online educational session is for decorators, print shops, and anyone interested in adding decorated apparel to their product mix. Learn about DTG, heat transfers, sublimation, rhinestones, screen printing, embroidery, and choosing the right apparel for a project. You’ll access interactive exhibits with top manufacturers and suppliers, a full day of online class presentations with live chat, a panel discussion with industry experts, and more. Sign up for free here: https://bit.ly/3mCD7kO Dad Joke: (From Joe Ortinau) How do you fix a broken pumpkin? With a pumpkin patch. Upcoming Developments in Digital & Hybrid Printing Terry: Michelle Moxley is a career Research, Development, and Innovation expert with a demonstrated history of working in the apparel and fashion industry. Skilled in screen printing, special effects printing, Separation, Graphics, Pre-press, Digital Printing, and Textiles. Twenty-four years of print industry experience with BFA focused on Media arts, 2D, and 3D Animation. Creative artist and printer, always on the cutting edge in the garment decoration world of technology, ink, printing, equipment, and art with previous employment at Gildan, Virus, and some top production companies. She is currently Director of Innovation at M&R Equipment, in Roselle, IL. Aaron: Let’s dive right in with the current developments in hybrid printing. Where are we today? Terry: I think anyone who’s attended a major trade show in the year before COVID has seen some form of hybrid screen/digital printing. How has this been marketed to date, and how has the market accepted the technology?  Aaron: Let’s talk near future. What upcoming developments in digital can we expect to see? Terry: How about further out in the future? What technology adaptations and interactive garment ideas should we be watching to see? Where are we 2021 and beyond? Aaron: From a practical production floor standpoint, what are the cost saving measures in the hybrid print space? Terry: Talk to us about specialty products decoration such as face masks, etc.Aaron: Tell our listeners where they can find you and M&R. Facebook Live Video #5Things 5 Reasons You Should Submit 5 Things Become known as a Subject Matter Expert Refine your Ideas / Learn by Teaching Network with your peers - The Regulators! Share your appearance for self-promotion / social media content Because it’s fun to be on the show! :) Be Part of #5Things If you would like to present your 5 Things,

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A chat with Industry Veteran Scott Ritter - From decorator to software developer to trade show owner/manager, Scott Ritter has spent his career in the decorated apparel industry. Aaron and Terry will discuss the industry.... past present and future... with this industry icon.

Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Screen Printing's Rising Stars Awards will honor six young people whose accomplishments in specialty printing have made an indelible impression. The award is open to individuals under the age of 35 who are employed in specialty printing businesses. Third-party nominations will be accepted through November 10th.Dad Joke:  Did you hear how the zombie bodybuilder hurt his back?He was dead lifting. Screen Printing - Then & Now Terry: You might know Scott Ritter as the President of the Decorated Apparel Expo, but did you know that Scott ran his own chain of screen printing & embroidery shops for roughly 25 years, developed the pricing formula that is used by the most successful shops in the industry, is the author of nearly 300 articles that ran in nearly every magazine in the industry, was an early digitizer, and is an expert in hand-color separations for screen printing? Scott has also served on the board of directors for SGIA, and has won the Magnus award, outstanding service award, and a couple dozen other top awards in our industry. Aaron: Scott, talk to us about the early days, your entry into the decorating industry. Terry: What have been the biggest changes you have seen in your years in screen printing that you are pleased to see stick? Aaron: How about the opposite of that, and give us some nostalgia. What do you wish we still did the old way? Terry: I think Aaron and I both first met you from your software business. Talk to us about that. Aaron: Everyone who has ever heard you open or close the DAX Show knows you must have spent some time behind the microphone. Tell us about that part of your life. Terry: Aaron mentioned the DAX Show. Talk to us about how that show came about and it’s evolution. Aaron: Covid has impacted all of us, but none as much as trade shows. Talk to us about the impact this year, and your plans for next year. Terry: Scott, how do you think this crazy 2020 year will change the industry going forward? Terry: How can our listeners find you and the DAX Show? Facebook Live Video #5Things 5 Principles of Success 5 Things to Look at in Your Year End Business Review Obviously, sales for the year, and in comparison to the previous year, despite COVIDTake a look at your product mix for the year, and the profitability of each itemLook at your marketing for the year, and determine what worked and what didn’tStudy the bottlenecks that you encountered and consider how to resolve them for next yearImagine where you would like your business to go in the coming year, then make a plan!   Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.

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We welcome to the show for the first time, Mark J. Subers who is the President of PRINTING United. Mark is going to share with us the dedicated sessions, content, resources, and products that will be specifically available to the decorator's community throughout the PRINTING United Digital Experience and into 2021.

Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Decorators Community Party Revamp - October 16, 2020Dad Joke: Why did the coffee file a police report?It got mugged. Printing United Digital Experience Mark J. Subers is the President of PRINTING United. Subers has oversight of all events produced by the joint entity which includes all summits and conferences for the “Impressions” brands – Printing Impressions, In-plant Impressions, Packaging Impressions, and Wide-format Impressions. PRINTING United successfully launched in October 2019 and represented a sea change in the way trade expositions are run in the industry. A: Please give our viewers a brief overview of the PRINTING United Digital Experience. E: Why did the Alliance feel it was important to transition the event to an online experience this year? A: Can you tell our viewers what days specifically will be of interest to them? E: Who are some of the presenters that we may know? A: What new technology is anticipated to be shown in this market segment that our listeners may be particularly excited about? A: Can you share with us some statistics from the PRINTING United Alliance in this market segment that you’ve recently discovered that will be addressed during the event? E: What can we expect to see from PRINTING United in this space in 2021? A: Where can our listeners reach out to you and get more information? Check out all the Details at digital.printingunited.com. Facebook Live Video #5Things 5 Principles of Success Define your “Why” / Mission / ManifestoCreate a vision of what you want.Set SMART Goals - How Much and By WhenTake Action - F.E.A.R. = Fantasized Experience Appearing RealBelieve It's Possible - Stay Persistent Be Part of #5Things If you would like to present your 5 Things, five quick points on any subject whether it be advice or five instructional steps, we would love to hear from you. You can come on the show and present them yourself, or we will share your list with our listeners or even play a recorded video of you sharing 5 things. Whatever is easiest.Reach out to us at info@2regularguys.com, Contact Us or at our Facebook Page. Other Events OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success.The Success Tracker - A program from OSG, to get people started on achieving their goals.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every SaturdayCheck out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Online Training from Erich CampbellThe Take-up with Erich Campbell - Friday's at 2:30 Mountain TimeYour Style Guide eBook by Jay Busselle Trade Shows NBM Indianapolis - June 11-13,

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Its that time of year. The REGGIEs are BACK and better than ever. We are excited to open up the nominations. Tune in to hear the categories, be part of the discussion, and begin circulating the names that need to be recognized. With all the curve balls that 2020 threw at us, there are some changes, but we expect to have the same great REGGIE awards as a celebration of the decorator's community and all the loyal #Regulators

Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Decorators Community Party Revamp - October 16, 2020Shoutout to Ron Goodwin with Goodwin Graphics, Cohasset, Mass. We had a chance to chat for a bit earlier this week and he said he’s a regular listener of the 2 Regular Guys!! We appreciate you, Ron!! And, Aaron and I love to hear from Regulators. Not a lot of in-person interaction, but reach out to us!All our listeners who watch the Walking Dead, like me, know that after every episode is another show called the Talking Dead, where nerds like me discuss what happened in that night’s episode. One of the segments of every episode of the Talking Dead is a memorial to all those who died during that episode. So, as the 2 Regular Guys we should also reflect on Covid just like the Walking Dead, and remember not business lost but all the new podcasts that were started, and then suddenly died already… BECAUSE IT’S HARD AND IT’S WORK PEOPLE!! Just ask E-Rich!Dad Joke: From Wade Knarr, StickerDad.comWhat do you call a pig that does Karate?A Pork Chop 2020 REGGIE Categories Notes about this year:We are trying to really improve this year. The REGGIE have been awesome, but we want to go to the next level and get more and more of the industry involved. So some new stuff for this year.A nomination is required in every category to avoid the ballot stuffing in just one category. If you don’t have a nomination, you can put N/A, but all fields of the form will be required.When nominating someone or a product, please verify that it fits the category. We will be digging in deeper this year to confirm and if they don’t meet the standards we will have to throw out the entire nomination form.Best New Product - 2020This category is for products that have made an impact on our industry in 2020 that were launched this year as well.Last year’s winner: Envelopes (Embrilliance)Best Sales or Customer Service Representative - 2020This category is to recognize a specific person who has stood out as someone who has supported our industry, helped people be successful in their businesses and provided outstanding customer service or support.Last year’s winner: Lisa Shaw (Embrilliance)Company that Provides the Best Customer Service - 2020This category is for a specific company that exemplifies what it means to be customer service oriented. These companies have specific policies in place that are customer service oriented and put their customer first in our industry.Last year’s winner: Embrilliance just edged out The Rhinestone WorldBest Industry Educator - 2020This category is to recognize the best educator in our industry during 2020. This is someone who writes for the industry magazines, presents seminars or webinars or otherwise educates people to improve our industry.Last year’s winner: Lisa Shaw edged out Matt VassalloBest Online ...

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We are rolling headfirst into the 4th quarter of 2020. With 2020 being a year of pivoting, we have seen the creativity at an all-time high in our industry. This week, Aaron and Terry welcome Matt Marcotte who is now with Printavo to talk about merch stores. Matt is going to walk us through some creative ideas people are using for merch stores and help us be creative in our own merch store set-ups. Plus we will talk about lots of other screen printing and decorators topics too as Matt is a wealth of knowledge.

Sponsored by: Impressions Expo. Use the Promo Code RegularGuysIE for a FREE Expo Pass!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening! News Decorators Community Party Revamp - October 16, 2020Regulators Shirt Design / OSG Shirt Check out the latest 2 Regular Guys OSG Inspired Garments you can wear with pride!No new updates for trade shows in 2021, so according to the schedule Long Beach Impressions Expo is still January 22-24. We will update you as we get new information.Dad Joke: from Allie Banholzer -  There are three tomatoes out for a walk. Daddy, mommy and baby. Baby keeps falling behind. Mom and Dad are frustrated. They keep telling baby tomato to hurry up hurry up. Finally daddy tomato gets angry, walks back, stomps on baby tomato and says - KETCH-UP! Merch Store Ideas Terry: Matt Marcotte who is with Printavo and you can also find him at marcotte.ink. Welcome to the show.Aaron: What makes a ‘merch’ store different than the usual custom decoration eCommerce store?Terry: With so many people ordering everything online, it’s almost a given that more decorators want to set up some kind of online presence for their clients; Why are client-specific merch stores a good way to go?Aaron: Who are the usual, or the ‘best fit’ customers for whom you’d want to build an online merch store? Terry: How should decorators approach selecting garments/products for merch stores?Aaron: Should decorators charge customers for setting up or operating merch stores? What the pros and cons of offering them as a ‘value added’ service?Terry: How involved should decorators expect to be in promoting the use of the store? What kind of strategies can help a merch store gain traction?Aaron: What are some common mistakes most decorators make when they are first creating merch stores?Terry: What kind of tools are available to make creating merch stores easier?Aaron: Where can our listeners find out more about what you are doing with Printavo? Facebook Live Video Other Events OurSuccessGroup.Com - Success Business Training. Our missing is to provide resources that empower business owners to achieve their idea of success.The Success Tracker - A program from OSG, to get people started on achieving their goals.Master of Success Inner Circle - The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training.Aaron's Online Video Series "Small Business Saturdays" #SBSVideos Every SaturdayCheck out the Podcast version at SmallBusinessSaturdaysPodcast.comDemystifying Next Level Digitizing Online Training from Erich CampbellThe Take-up with Erich Campbell - Friday's at 2:30 Mountain TimeYour Style Guide eBook by Jay BusselleComplete Screen Printing Business CourseAtlas Chicago November 14-15 - Cancelled Trade Shows NBM Indianapolis - June 11-13,

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The Fulfillment Market: Shipping Challenges and Tips for Shipping Garments is the topic this week. Bill Carlin, CMO of Shipmate Fulfillment, will share his knowledge of the lucrative but sometimes challenging fulfillment marketplace. Bill will share tips on how to make storing, shipping and even taking returns on printed apparel. Erich Campbell will be sitting in again with Aaron to talk to Bill about overcoming the challenges of shipping in the 4th quarter of 2020.