The Accord Mortgages Growth Series Podcast: Recent Episodes
Accord Mortgages
The Growth Series Podcast is a dedicated resource that aims to help mortgage brokers of all sizes scale and grow their business using digital and communications marketing techniques.
In episode #152 of the Growth Series podcast, Jeremy Duncombe, Managing Director at Accord Mortgages, welcomes his daughter Emily Davidson, Science Teacher, Physics Specialist and School Leader to talk about leadership, resilience and inspiring the next generation.
Emily reflects on her unconventional career journey, discusses the importance of encouraging more girls into STEM subjects and shares the leadership principles that have shaped her approach both inside and outside the classroom. Together, they explore the value of role models, overcoming challenges, embracing opportunity and why believing in people's potential can have a lasting impact.
Whether you're leading a business, supporting a team or simply looking for a fresh perspective, this episode offers practical insights and inspiring stories that extend far beyond the classroom.
In episode #151 of the Growth Series podcast, Angelika Christian is joined by Josie O'Hanlon, Learning Design Lead at Yorkshire Building Society, to explore the imposter experience and why it can affect people at every stage of their career.
Together, they discuss where these feelings can come from, why they often emerge during periods of change and progression, and how they can influence confidence, performance and decision-making. Josie also shares practical perspectives on developing a healthier mindset, recognising unhelpful thought patterns and supporting others who may be experiencing similar challenges.
An insightful conversation packed with relatable experiences, practical reflections and valuable takeaways for anyone looking to build confidence and continue growing professionally.
In episode #150 of the Growth Series podcast's Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgages, is joined by Greg Cunnington, Head of Strategic Partnerships (Lender) at L&G Mortgage Club, for a conversation about career progression, leadership and the importance of continuous development in the mortgage industry.
Greg shares how he entered the sector during one of the most challenging periods in its history, what he learned from moving into leadership roles, and why stepping outside familiar environments has been critical to his growth. The discussion also explores mentoring, talent development, industry culture and the balancing act between career ambitions and family life.
Packed with practical insights and honest reflections, this episode provides an inspiring look at the experiences that have helped shape one of the industry's most recognisable leaders.
In episode #149 of the Growth Series podcast, Mary Cloherty, Business Development Manager at Accord Mortgages, welcomes Patrick Glennon, Director at Patrick James Solutions, to discuss how podcasting has helped his business engage customers, challenge mortgage misconceptions and build stronger relationships.
Patrick explains the thinking behind Mortgage MythBusters, why educational content matters and how authentic conversations can help brokers connect with audiences in a more meaningful way. The discussion also explores social media, compliance, customer trust and the realities of creating content while running a busy brokerage.
An insightful episode for brokers interested in marketing, customer engagement and making mortgage conversations more accessible.
In episode #148 of the Growth Series podcast's Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgages, is joined by Jo Carrasco, Business Partnerships Director at Stonebridge Group to explore her move from investment banking into the mortgage industry and her long-standing career with Stonebridge Group. Jo shares key lessons on embracing opportunity, building resilience and navigating change, alongside her views on sustainable growth for broker firms.
The episode also touches on the importance of collaboration within the intermediary sector, overcoming personal challenges such as public speaking, and balancing professional ambition with family life. A concise but insightful conversation offering practical reflections for brokers looking to grow and adapt in a changing market.
In episode #147 of the Growth Series podcast, host Telephone Business Development Manager at Accord Mortgages is joined by Chris Days, Mortgage and Protection Broker at GoMortgage to discuss how social media, particularly TikTok, can be used to educate clients and build trust in the mortgage industry.
Chris shares his experience of growing a social media presence through consistency, plain-language education and live engagement, as well as the compliance considerations brokers need to be aware of. The episode offers practical insight for brokers who are hesitant to get started and explores how short-form video fits into the wider future of mortgage marketing.
In episode #146 of the Growth Series podcast's Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgages, speaks with Kate Davies about her extensive career across the mortgage industry and the pivotal role collaboration plays in its success. Kate shares how she entered the sector, the evolution of trade bodies and the importance of bringing lenders, intermediaries and policymakers together.
The discussion covers key regulatory milestones, including the development of the mortgage code and how those early efforts to self-regulate shaped today's framework. Kate also reflects on recurring market cycles, external pressures and why maintaining a steady, principles-led approach is critical for long-term resilience.
Looking to the future, the conversation explores the impact of AI and technology, with a focus on balancing innovation with the continued need for human interaction. Kate also offers practical advice for those starting out in the industry, emphasising the importance of networking, learning from others and building a meaningful career within a collaborative environment.
In episode #145 of the Growth Series podcast, host Angelika Christian hosts a panel discussion on mentorship and allyship in financial services.
Joined by Andrew Calder, Charlotte Pearce, Pete Gwilliam and Josie O'Hanlon, the panel shares real-life perspectives on how supportive relationships influence career progression, confidence and workplace culture. The discussion touches on the value of having advocates in your corner, the importance of creating inclusive environments, and the challenges many professionals face around flexibility and self-belief.
Listeners will come away with practical insights and relatable experiences that highlight why mentorship and allyship matter and how they can make a meaningful difference in the mortgage industry.
In episode #144 of the Growth Series podcast, host Angelika Christian introduces a live session from Accord's 2026 International Women's Day conference, featuring Kelly Beaumont, Founder of Olive Avocado.
The conversation explores the realities of women's health, from the impact of hormonal changes to the challenges of managing symptoms and seeking support. It touches on common conditions, key life stages, and why awareness in the workplace is still evolving.
Listeners will also hear practical insights on improving wellbeing through simple, sustainabl
In episode #143 of the Growth Series podcast, we share a live recording from Accord's 2026 International Women's Day conference featuring Angelika Christian hosting a session with Lauren Garrett from Surviving Economic Abuse (SEA).
The conversation explores what economic abuse is, why it is often misunderstood, and how it can manifest within financial relationships and systems. Lauren shares insights into the scale of the issue, the barriers to disclosure, and the role financial services professionals can play in recognising and responding to it.
Listeners will gain an understanding of how industry practices, regulation, and awareness are evolving, alongside reflections on how small actions within everyday roles can make a meaningful difference.
A concise but impactful session that highlights both the challenges and the growing momentum for change within the sector.
In episode #142 of the Growth Series podcast's Mortgage Mentors series,Jeremy Duncombe, Managing Director at Accord Mortgages speaks with Jon Pittham, Founder & Managing Director of HubSpot consultancy Karman Digital to discuss how mortgage and financial advice firms can navigate the growing influence of AI and marketing technology.
The episode explores the shift towards more human-focused advice, the importance of consistent client engagement, and how brokers can begin modernising their approach without becoming overwhelmed. Jon shares practical views on using AI effectively, alongside the need for caution in a regulated environment.
The conversation also looks ahead to how technology may reshape the broker role in the coming years, while reinforcing the enduring value of trust and personal connection.
In episode #141 of the Growth Series podcast's Mortgage Mentors series,Jeremy Duncombe, Managing Director at Accord Mortgages is joined by Charles Roe (UK Finance) and Rob Thomas (IMLA) to examine what 2026 could hold for the mortgage market.
The discussion compares gross lending forecasts of £300–£320 billion and unpacks the drivers behind them, including affordability pressures, rising real incomes and anticipated base rate movements. The episode explores the scale of the remortgage opportunity, evolving lender appetite around high LTV and LTI lending, support for first-time buyers, and the continued professionalisation of buy-to-let. It also considers how global and domestic economic factors may influence rates and borrower confidence.
The overall tone is measured but positive, highlighting a market with growing momentum and tangible opportunities for advisers
In episode #140 of the Growth Series podcast's Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgages is joined by Charles Roe (UK Finance) and Rob Thomas (IMLA) for the fourth annual Economists' Year in Review, analysing how the mortgage market performed in 2025 and why lending exceeded expectations.
They discuss the drivers behind stronger-than-forecast activity, the impact of regulatory adjustments, evolving lender behaviour, shifting dynamics in buy-to-let, and what borrower choices between product transfers and remortgaging signal about confidence levels. The episode closes with a frank debate on housing supply, labour market pressures and whether exceptionally low arrears suggest the market may now be too tightly constrained.
A sharp and forward-looking review of a year that proved more resilient than many predicted.
In episode #139 of the Growth Series podcast's Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgages interviews Nicola Goldie, Head of Strategic Partnerships at Aldermore Bank.
Nicola shares her unconventional journey into mortgages, moving through travel, retail, PR and insurance before finding her place in the intermediary market. She discusses the lessons learned along the way, the importance of relationship-led partnerships and how trust, shared ambition and adaptability shape long-term success.
The conversation also explores Nicola's commitment to diversity, inclusion and mentoring within the industry, including her work with the Intermediary Mortgage Lenders Association(IMLA) and Working in Mortgages. Nicola reflects on leadership, caring responsibilities and maintaining clarity under pressure, before closing with insights into her love of live music, travel and asking meaningful questions of future industry leaders.
In episode #138 of the Growth Series podcast's Mortgage Mentors series, Ben Thompson, Director at Mortgage Advice Bureau turns the tables and interviews Jeremy Duncombe, Managing Director at Accord Mortgages.
Jeremy reflects on his career journey from starting out at Halifax to leading one of the UK's best-known intermediary lenders, sharing the experiences that shaped his views on leadership, people development and partnership across the mortgage market.
The discussion explores why attitude and resilience matter more than qualifications alone, the thinking behind the Growth Series and Mortgage Mentors, and how mentoring, diversity and personal perspective influence long-term success. It is an honest and thoughtful conversation that offers practical insight for brokers at every stage of their career.
In episode #137 of the Growth Series podcast, host Chris Hill, Head of Sales at Accord Mortgages is joined by Ash Borland, Sales and Marketing Coach at Mortgage Business Mastery. Together, they explore how brokers can build stronger, more effective relationships with lenders and BDMs, and why these relationships are becoming even more important in a changing market.
Ash draws on his experience coaching advisers to highlight the habits that set successful brokers apart. He shares the impact of clear communication, early conversations and well-prepared case summaries, as well as the value of treating BDMs as genuine partners rather than criteria checkpoints. Chris and Ash also look ahead at how technology and AI are shaping the industry, and why the human element of broker–lender relationships remains essential.
For new brokers, or anyone looking to refine the way they work with lenders, this episode offers practical guidance and reassurance from someone who has seen both sides of the process.
In episode #135 of the Growth Series podcast's Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgage speaks with Richard Merrett, Managing Director at Alexander Hall about his unexpected entry into financial services and the experiences that shaped his leadership journey.
Richard reflects on how a temporary role pulled him into an industry he once aimed to avoid, and how he came to realise that mortgage advice is rooted in connection, empathy and helping people achieve meaningful life goals. He talks about the value of stepping outside familiar surroundings, the lessons learned during his time away from Alexander Hall, and how those moments influenced the leader he is today.
The discussion highlights the importance of mentoring, creating environments where advisers can develop, and why diverse thinking strengthens teams. Richard also touches on his work with AMI and the Green Mortgage Advice Initiative, driven by a desire to contribute to the wider industry.
In episode #134 of the Growth Series podcast's Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgage speaks with Clare Beardmore, Director of Legal & General Mortgage Club, about her inspiring rise through the mortgage industry.
From her early days at Leek United Building Society to her leadership role at L&G, Clare shares her personal and professional journey shaped by resilience, emotional intelligence and a people-first approach to leadership.
Together, they explore the role of emotional intelligence in building teams, overcoming imposter syndrome, and navigating a rapidly changing industry. Clare's reflections on mentorship, collaboration, and finding balance between career and personal life make this a must-listen for anyone looking to grow in their profession.
In episode #133 of the Accord Mortgages Growth Series podcast, host Mike Davies, Head of Lending at YBS Commercial Mortgages, speaks with Matthew Martin, Director at Align Property Finance. They explore the changing commercial mortgage market, from the rise of challenger lenders to the importance of building long-term client relationships.
The episode covers how interest rates and sector trends are shaping activity, why HMOs are gaining traction, and the role of technology in streamlining processes without losing the human touch. Deregulation and its potential impact are also discussed, with Matthew sharing a cautiously optimistic outlook for the future.
In episode #132 of the Growth Series podcast's Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgage chats with James Tucker, CEO of Twenty7Tec, about his journey from stockbroking to leading one of the UK's top mortgage tech firms.
James shares lessons on resilience, leadership and innovation, and how embracing technology and data can future-proof mortgage advice without losing the human touch.
He also reflects on mentorship, community impact, and how golf and mountaineering help him stay grounded outside of work.
In episode #131 of the Growth Series podcast, host Iain Cunningham, Strategic Partnerships and Propositions Manager at Accord Mortgages, is joined by Liz Syms, CEO and Founder of Connect Mortgages and Connect for Intermediaries. Together, they explore how artificial intelligence is transforming the mortgage industry and what it means for brokers.
Liz shares her journey into AI adoption, from transcription tools that free up client conversations to compliance systems that speed up file reviews and reduce errors. She also discusses how portals and chatbots are enhancing the customer experience while stressing the irreplaceable value of human advice.
Packed with practical insights, this episode highlights how brokers can embrace an "AI first" mindset to boost efficiency, stay competitive, and focus on what matters most—building trust and delivering personalised guidance.
In episode #130 of the Growth Series podcast’s Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgages speaks with Sidney Wager, Managing Director at L&C Mortgages.
Sidney reflects on his journey to senior leadership, sharing how his upbringing shaped his customer-first values and passion for inclusion. He discusses the impact of early career development programmes in supporting underrepresented colleagues, the importance of diversity, equity and empathy in leadership, and why organisations must avoid echo chambers to stay relevant.
The conversation also explores the balance between data-driven decision-making and human intuition, with Sidney offering his perspective on the role of AI in financial services. Alongside professional insights, listeners will enjoy a glimpse into Sidney’s personal life, from his loyalty to Manchester United to his growing love of Formula One, and his thoughts on maintaining wellbeing and balance in a busy career.
Warning: This episode discusses economic abuse and domestic abuse, which may be upsetting for some listeners. Please prioritise your well-being while listening.
In episode #129 of the Growth Series podcast, Andrew Calder engages in a critical conversation about economic abuse in the mortgage industry with Claire Towe, Co-founder of Meet Margo, and Lauren Garrett, Financial Services Lead at Surviving Economic Abuse. This episode sheds light on the hidden struggles of economic control and the unique challenges women face in homeownership due to systemic inequalities.
The discussion explores the role of financial professionals as key supporters for victim-survivors of abuse, often acting as first responders when clients reveal their struggles. With real-life stories of clients facing credit challenges and arrears due to abusive pasts, the episode highlights the necessity for compassionate service and tailored processes within the industry.
Legal reforms to prevent the misuse of joint mortgages and collaborations with financial institutions are also examined, showcasing efforts to provide more flexible and supportive mortgage options for victim-survivors. The episode calls for increased training and resources for mortgage advisors to better identify and assist those affected by economic abuse, aiming for a future where financial services serve as a lifeline for those in need.
For more resources and support on this topic, visit: https://survivingeconomicabuse.org/i-need-help
In episode #128 of the Growth Series podcast’s Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgages, chats with mortgage industry veteran Dev Malle, Chief Business Development Officer at Simplify, whose 35-year career spans lending, broking, and conveyancing.
Dev shares lessons on resilience, adaptability, and innovation, plus personal stories of trekking adventures and mental health advocacy. From career milestones to mentorship, cultural exploration, and a lighthearted Secret Santa moment, this conversation offers both professional insight and personal warmth.
In episode #127 of the Growth Series podcast’s Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgages, welcomes Nicola Alvarez, Head of Strategic Partnerships & Propositions at Accord Mortgages, who shares her extraordinary journey in the mortgage industry, beginning with her start at Nationwide in 1995. Her story is one of resilience, leadership, and a deep commitment to diversity, equity, and inclusion.
Nicola discusses her passion for creating supportive work environments, inspired by her experiences as a mother and her advocacy for a son with autism and ADHD. She highlights the importance of trust, mentorship, and open communication in building resilience, drawing on lessons from her early career influences and her current role.
Nicola also provides insights into her visionary approach to product development and the evolving role of brokers within the industry. With nearly 30 years in the field, she offers valuable perspectives on broker-lender dynamics and the future of mortgage propositions.
In episode #126 of the Growth Series podcast, host Debjani Bajpai speaks with Kate McTernan, Director at Mortgage Advice Group, about how broker teams can find work-life balance in a demanding and fast-moving mortgage market.
Kate shares practical strategies for managing workload, staying present for family life, and leading high-performing teams. With over 20 years in financial services and first-hand experience running a brokerage while raising a young family, Kate offers real-world advice on diary discipline, capping appointments, managing seasonal pressures, and building a supportive team culture.
Tune in for actionable insights on spotting signs of burnout, planning around school holidays, and creating a workplace that supports both business success and personal well-being.
In episode #125 of the Growth Series podcast’s Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgages, speaks with Louisa Sedgwick, Managing Director of Mortgages at Paragon Banking Group PLC, as she shares her inspiring rise from a Youth Training Scheme to senior roles at major institutions, offering a powerful story of resilience in a traditionally male-dominated field.
The episode explores the dynamic changes within the mortgage industry, emphasising the role of technology and AI in shaping its future. Louisa discusses the private rental sector's critical role and legislative impacts, advocating for a balanced approach to housing that acknowledges diverse aspirations and needs. Louisa further reflects on the importance of mental well-being and maintaining a healthy work-life balance, sharing personal strategies that keep her grounded.
This episode is a rich source of inspiration and insight, offering a window into the evolving mortgage industry through the eyes of a pioneering leader.
In episode #124 of the Growth Series podcast, host Iain Cunningham is joined by cybersecurity expert, Paul Lopez, to discuss the pressing issue of cybersecurity for small businesses, particularly mortgage brokers. Paul, who serves as the Director at The Eastern Cyber Resilience Centre, brings a unique perspective from his extensive background in law enforcement and cybercrime prevention.
The episode highlights the collaborative efforts between various sectors to enhance cyber resilience, emphasising the importance of engaging with Cyber Resilience Centres for support and resources. Through a compelling real-world case study, listeners gain a deeper understanding of the sophisticated tactics used by cybercriminals and the critical security measures that can thwart such attacks.
Paul and Iain explore the ever-evolving threats posed by phishing, social engineering, and ransomware groups, stressing the need for ongoing staff training and the shared responsibility of cybersecurity.
The discussion also covers effective incident response strategies and the role of cybersecurity insurance in protecting businesses from potential damages. A must-listen for business owners looking to bolster their defences against digital threats and navigate the complex world of cybersecurity with confidence.
In episode #123 of the Growth Series podcast’s Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgages, has an insightful conversation with Martin Reynolds, CEO of SimplyBiz. Martin shares his extensive knowledge and experience from over 30 years in the mortgage industry, exploring the challenges and opportunities brokers face today. He reflects on the pivotal moments in his career that have shaped his leadership style and discusses the importance of adaptability in navigating economic shifts.
He discusses the value of regulation and clear documentation in boosting industry standards, and suggests that many so-called innovations are simply tried-and-tested ideas reimagined through technology. Martin also highlights the importance of adaptability, collaboration and diversity, advocating for structured mentoring as a driver of inclusive growth. For those pursuing a long-term mortgage career, he encourages curiosity and the power of strong professional networks.
In episode #122 of the Growth Series podcast, host Kathy Clark is joined by Emma Tomes, Managing Director of The Mental Health People, and together, they explore the often-overlooked subject of mental health in high-pressure roles like mortgage brokering. Emma shares her personal journey into mental health advocacy following a family tragedy, which led her to create a supportive space for individuals struggling with mental health.
Listeners will learn about the concept of a "stress container" and how recognising early signs of stress can be a game-changer in managing mental well-being. The episode delves into the challenges of men's mental health and the importance of creating safe spaces for emotional expression. Emma introduces the therapeutic approach of Internal Family Systems and discusses the impact of stress at home on work performance.
Offering practical strategies for maintaining mental health, such as utilising support tools like Samaritans and Shout text service, and with emphasis on the importance of daily habits like taking walks and conducting self-check-ins, this episode is a must-listen for anyone looking to improve their mental health and create a more balanced, fulfilling life.
In episode #121 of the Growth Series podcast’s Mortgage Mentors series, host Jeremy Duncombe speaks with Stephanie Sharman, Chief Executive of the Association of Mortgage Intermediaries. With nearly three decades in the industry, Stephanie shares her personal journey from an admin role at Abbey Life to leading AMI, and how values like diversity, inclusion and sustainability have shaped her leadership.
The conversation with Steph explores the emotional impact of homeownership, the role of mortgage advisers in a volatile market, and how imposter syndrome, especially among women, can hinder career growth. Packed with honest reflections and practical advice, this episode is a must-listen for anyone navigating career progression in the mortgage industry.
In episode #120 of the Growth Series podcast, host Nicola Alvarez sits down with Chloe Timperley from the Green Finance Institute and Matt Coulson from Heron Financial to explore the rapidly evolving world of green mortgages.
They discuss the innovative certification initiative by the Green Finance Institute, designed to empower brokers with the knowledge and confidence needed to navigate the green mortgage market. Chloe shares how this certification is setting a new standard in the industry, while Matt discusses the benefits of becoming certified, including attracting new clients and enhancing reputations.
Both guests emphasise the crucial role brokers play in educating consumers about energy-efficient homes and how they can leverage these insights to better serve their clients. Brokers should listen for valuable insights into the green mortgage market that will help them to differentiate themselves and harness the power of green finance for sustainable success.
In this episode of the Growth Series podcast, host Iain Cunningham sits down with Joe Milton, Director of Training and Competence at Alexander Hall, to explore the transformative shift toward hybrid working in the mortgage industry, the importance of maintaining strong team connections and adapting mentoring strategies to suit a hybrid environment. Joe emphasises the value of in-office presence for new advisors to build skills and networks, while also recognising the flexibility needed for seasoned professionals.
The conversation explores creating structured development plans for young talent, fostering a collaborative work culture, and leveraging technology to maintain team cohesion. This episode is a must-listen for anyone looking to understand the nuances of hybrid working and its impact on professional growth in the mortgage sector.
In episode #118 of the Growth Series podcast’s Mortgage Mentors series, host Jeremy Duncombe interviews Danielle Moore, Operations Director at AE3 Media. With nearly two decades in the mortgage industry, Danielle has become a transformative leader in a traditionally male-dominated field. Her journey from studying history in Bristol to excelling in financial services and media offers valuable insights for brokers.
Danielle discusses strategies for managing industry relationships, emphasising honesty, setting boundaries, and adapting to gender dynamics. Her perspective as a working parent enhances her leadership insights, focusing on inclusivity. Brokers will benefit from her approach to fostering inclusive work cultures and balancing professional duties with personal passions.
This episode is essential for those interested in career development and personal growth within the mortgage industry, offering practical advice on maintaining a fulfilling work-life balance.
In this insightful episode of the Accord Growth Series podcast, Jeremy Duncombe sits down with Charles Roe from UK Finance and Rob Thomas Rob Thomas from the Intermediate Mortgage Lenders Association to explore the UK mortgage market's performance in 2024 and the outlook for 2025. The episode begins by examining how the market surpassed expectations, achieving £242 billion in outcomes due to strong purchase lending and buy-to-let activity. As interest rates eased and economic conditions improved, the discussion shifts to how these factors influenced market resilience.
The guests provide a detailed analysis of the potential for interest rate adjustments in 2025, driven by global political influences and domestic economic trends. This episode offers a comprehensive overview of the UK mortgage market, highlighting both challenges and growth opportunities for 2025.
Meet ballet dancer turned banking figurehead, Esther Dijkstra, Managing Director for Lloyds Banking Group as she joins us on the second episode of Mortgage Mentors, hosted by Jeremy Duncombe.
From Esther’s humble beginnings in a Dutch village to becoming a global leader in the mortgage industry, this episode will take you through the pivotal milestones in Esther’s career, exploring topics of resilience, adaptability, current market insights and more. Perhaps most interesting is the personal tone of this discussion as Esther uncovers her unique approach to leadership learned over 25 years in the industry. At the core of it all, Esther encourages authenticity, empathy and inclusivity as key pillars for future leaders. A must-listen for the most ambitious amongst us, this is a rare look into what it means to not only manage, but lead teams to excellence.
In episode #115 of the Growth Series podcast, Ian Cunningham, Corporate Account Manager at Accord Mortgages, is joined by Business Development Managers at Accord Mortgages, Kathy Clark and Mike Houston, to discuss the evolving role of self-serve tools in the mortgage industry.
They reflect on the challenges of 2024, including market volatility and affordability, and share their predictions for 2025. The discussion explores how self-serve solutions can complement BDM support to help brokers work more efficiently and effectively.
What to Expect:
- Key challenges brokers faced in 2024, such as affordability and market volatility
- How self-serve tools improve efficiency and free up time for brokers and BDMs
- Insights into the opportunities for brokers in 2025, including refinancing and digital innovation.
The Growth Series is a dedicated and FREE resource for mortgage brokers, containing blogs, guides, and podcasts to help you scale and grow your business. For more hints and tips on how to grow your business, you can sign up to the Growth Series here.
In this episode of the Growth Series podcast’s Mortgage Mentors series, Jeremy Duncombe, Managing Director at Accord Mortgages talks with Ben Thompson, Deputy CEO at Mortgage Advice Bureau, about his career journey, leadership philosophy and insights into the evolving mortgage industry. From overcoming early setbacks to becoming a leader in financial services, Ben shares how persistence and key mentors shaped his success.
The discussion explores current challenges for brokers, including regulatory pressures, customer demands and technology’s growing influence. Ben provides a forward-looking perspective on the role of AI and the importance of strategic partnerships in shaping a stronger, more professional mortgage sector.
With a focus on mentorship, Ben reflects on the value of helping the next generation, emphasising the importance of consistency, curiosity and integrity in building a lasting impact.
In this episode of the Growth Series podcast, Chantelle Wilson chats with Matthew Williams, Mortgage Consultant at London Money, about how brokers can build a strong local brand.
Matt shares how hosting weekly mortgage clinics at a local coffee shop and partnering with businesses like estate agents and solicitors has helped him become a trusted figure in Chelmsford. He highlights the importance of face-to-face interactions, social media engagement, and positive client reviews in building credibility and trust.
Despite challenges like competition and stepping out of his comfort zone for video content, Matt explains how creative marketing, such as leaflets and community events, has helped his business thrive. His advice to brokers: focus on consistency, collaboration, and authentic connections to succeed in your local market.
In episode #112 of the Growth Series podcast, host Gurpreet Chahal sits down with Bob Singh, Director of Chess Mortgages, to discuss how TikTok has transformed his business. Known as the "Mortgage Maharaja," Bob shares how he overcame initial scepticism and leveraged TikTok to create a powerful personal brand that attracts diverse clients. From mastering the platform’s live feature to balancing personality with professionalism, Bob provides actionable insights that any broker can adopt to grow their audience and enhance lead generation.
Highlights include:
-Bob’s reflections on the challenges of consistency -The innovative use of live Q&A sessions to demonstrate expertise -The power of authenticity in building trust with potential clients.
With stories of how TikTok has opened doors to high-value inquiries and fostered lasting client relationships, this episode is a must-listen for brokers ready to explore the platform’s potential.
In episode #111 of the Growth Series podcast, Natalie Pater, Regional Account Manager at PMS is joined by Darren Polson, Head of Mortgage Operations at Aberdein Considine to discuss the secrets to crafting training plans that not only boost business growth but also nurture personal development in your team.
Darren breaks down the essential elements of an effective training plan, from a personalised induction process to an interim development period with targeted support and the vital role of ongoing mentorship.
Discover how these components work together to build confident, capable mortgage brokers ready to excel in their roles. With innovative methods like online learning and bi-weekly development slots, Darren illustrates how to maintain high levels of engagement while accommodating flexible work structures.
Whether you aim to enhance customer outcomes, improve staff retention or foster career progression, this episode is packed with actionable insights to help your mortgage firm thrive.
In episode #110 of the Growth Series podcast, Charlotte Bates and Natalie Wilcox, Directors of BatesWilcox, join our host Adam Parker, Accord BDM, to discuss how they’ve built a thriving mortgage broker firm by leveraging the power of apprenticeships and integrating fresh talent into their business by collaborating with companies that specialise in financial services apprenticeships.
Charlotte and Natalie share their innovative approach, emphasising the value of personality and communication skills over formal qualifications and revealing how this strategy has opened doors to various roles including marketing and HR.
They discuss the importance of investing in staff development and recognising potential, even from outside the industry, to create a loyal and well-rounded team. Don’t miss their invaluable advice on nurturing talent and promoting from within to build a cohesive and dedicated workforce.
In episode 109 of the Growth Series podcast, Charlotte Bates and Natalie Wilcox, Directors of BatesWilcox, join our host Adam Parker, Accord BDM, to discuss effective recruitment strategies for brokers. The discussion covers how to navigate the competitive job market, defining recruitment USPs and leveraging technology to streamline the hiring process. Both brokers lean on their extensive experience to offer insights into retention strategies and the importance of creating a positive work environment to keep top talent engaged.
In episode 108 of the Growth Series podcast, Gurpreet Chahal, Corporate Account Manager at Accord speaks with Paul Sherman, Mortgage Proposition Director at the Openwork Partnership, who shares insights on supporting vulnerable customers in the mortgage sector. The conversation explores how brokers can identify and address client needs, recognise various types of vulnerabilities, and build trust with clients. Plus, Paul discusses the comprehensive training and support initiatives by the Openwork Partnership, including establishing power of attorney and simplifying vulnerability reporting, to better serve vulnerable clients and enhance business processes.
In this episode of the Growth Series podcast, Corporate Account Manager Gurpreet Chahal is joined by Giles Smith, Technical Director at SDL Surveying and Simon Jackson, CEO at SDL Surveying, to discuss the critical role brokers play in supporting clients to retrofit homes, aiding the UK's journey towards net zero carbon emissions.
They explore the complexities of housing contributions to carbon emissions, the need for large-scale retrofitting, the challenges presented by the UK’s old housing stock and the importance of education and skilled tradespeople. The conversation also covers the role of green finance, grants and the necessity for a clear governmental directive to support the retrofit industry, providing brokers with practical advice on how to navigate these challenges and support clients effectively.
Welcome to another episode of Accord Mortgages Growth Series podcast, in episode #106 Gurpreet is joined by industry colleagues Paul Purewal from Coventry Building Society and John Samra from Just Mortgages. The discussion centres around the significance of names, personal identity and cultural heritage in the context of South Asian Heritage Month.
Paul and John share their personal stories about using more westernised names to fit in and how this has impacted their professional lives. They explore the evolving perceptions of non-western names in society and the importance of embracing one's heritage.
The episode aims to shed light on the experiences, challenges, and discussions around diversity, equity and inclusion within the mortgage industry. Tune in for insightful dialogue and personal anecdotes that highlight the importance of being proud of one's identity and name.
In this episode of the Accord Mortgages Growth Series podcast, host Gurpreet Chahal, Corporate Account Manager at Accord discusses the evolving mortgage market with Richard Howes, Director of Mortgages at Paradigm Mortgage Services, and Anthony Rose, CEO at LDN Finance.
They explore significant changes in the industry, from the impacts of COVID-19 and economic turmoil to fluctuating interest rates and the crucial role of brokers in providing tailored advice. The discussion covers strategies for brokers to adapt and thrive, the importance of considering clients' overall financial picture, the potential of technology and AI in assisting brokers and best practices for staying informed about industry trends.
The episode highlights the persistent value of broker-client relationships amidst technological advancements and regulatory changes.
In the latest Accord Mortgages Growth Series podcast, Natalie Pater, Regional Key Account Manager for PMS interviews Jamie Lewis, Managing Director at Affinity Mortgages and Tim Atkinson, Managing Director at Mortgage Required. They discuss the evolution of their businesses, their individual journeys in the mortgage industry and the strategies they used to attract and retain talent while maintaining a diverse and inclusive work environment.
The conversation also touches on the challenges of transitioning from advising clients to leadership roles, the importance of staying connected to industry trends and how technology supports their operations. Both guests offer valuable lessons in leadership and team management, emphasising trust, empathy and the significance of a supportive work culture.
In episode 103 of the Growth Series podcast, Nicola Alvarez, Senior Manager Proposition Development at Accord Mortgages, speaks to Megha Srivastava, National Account Manager at Twenty7Tec, Rachel Edwards, Senior Policy Advisor at the Association of Mortgage Intermediaries, and Dom Scott, Managing Director at Lifetime Connect, about the benefits of mentoring.
In episode 102 of the Growth Series podcast, Mike Houston, Business Development Manager at Accord Mortgages, speaks to Rob Chart, Mortgage and Protection Advisor at The Finance Planning Group, about client contact strategies and why they are so important.
In episode 101 of the Growth Series podcast, Jeremy Duncombe, Managing Director of Accord Mortgages, speaks to Kevin Roberts, Managing Director of L&G Mortgage Services, and Clare Beardmore, Director of L&G’s Mortgage Club, about allyship and investing in women.
In episode 100 of the Growth Series podcast, Kathy Clark, Business Development Manager at Accord Mortgages, speaks to Lea Karasavvas, Managing Director at Prolific Mortgage Finance, about first-time buyers, the difficulties they face and how brokers can help this particular group.
In episode 99 of the Growth Series podcast, Stephanie Charman, Strategic Relationships Director at Sesame Bankhall Group, speaks to Richard Danna, Co-Founder of Tembomoney about intergenerational lending.
In episode 98 of the Growth Series podcast, Gurpreet Chahal, Corporate Account Manager at Accord Mortgages, is joined by Robert Sinclair, Chief Executive of the Association of Mortgage Intermediaries (AMI), and Nick Piper, Senior Manager, Governance and Strategy at Accord Mortgages, to discuss the implementation and ongoing impact of Consumer Duty.
In episode 97 of the Growth Series podcast, Gurpreet Chahal, Corporate Account Manager at Accord Mortgages, speaks to Giles Smith, Technical Director at SDL Surveying, about what’s in store for the housing market this year.
In episode 96 of this two part Growth Series podcast, Jeremy Duncombe,Managing Director at Accord Mortgages, speaks with Rob Thomas, Principal Researcher at IMLA, and Charles Roe, Director of Mortgages at UK Finance, about what’s in store for the mortgage market in 2024.
In episode 95 of this two part Growth Series podcast, Jeremy Duncombe,Managing Director at Accord Mortgages, speaks with Rob Thomas, Principal Researcher at IMLA, and Charles Roe, Director of Mortgages at UK Finance, about how the mortgage market performed in 2023.
In episode 94 of the Growth Series podcast, Sian Varone, Business Development Manager at Accord Mortgages, speaks to Hemat Natha, CEO and Advisor at Mortgage Advice Point, about mental health and why it is important for brokers.
In episode 93 of the Growth Series podcast, Iain Cunningham, Corporate Account Manager at Accord Mortgages, speaks with Chris Targett of Social for Brokers about simple ways that brokers can elevate their social media presence.
In episode 92 of the Growth Series podcast, Yvonne Payne, Business Development Manager at Accord Mortgages, speaks to George Williamson of the Mortgage Advice Brokerage, about the difference technology can make to brokers.
In episode 91 of the Growth Series podcast, Nicola Alvarez, Senior Manager Proposition Development at Accord Mortgages, speaks to Nick Elston, Founder of Forging People, about how brokers can both look after their mental health and support anxious clients.
In episode 90 of the Growth Series podcast, Jess Keniwell, Business Development Manager at Accord Mortgages, speaks to Phil Anderson, Director at Phil Anderson Financial, about training and development.
In episode 89 of the Growth Series podcast, Jeremy Duncombe, Managing Director of Accord Mortgages, speaks to Charlotte Nixon, Mortgage and Protection Proposition Director at Quilter Financial Planning, about the value of advice, given the current volatility in the mortgage market.
In episode 88 of the Growth Series podcast, Adam Parker, Business Development Manager at Accord Mortgages, speaks to Pam Brown, owner of Oxfordshire-based company Pam Brown Mortgages, about how to set up a successful business, what Pam’s learned while working in the mortgage industry, and what she wishes she’d known beforehand.
In episode 87 of the Growth Series podcast, Sian Varone, Business Development Manager at Accord Mortgages, speaks to Ken James, a Mortgage Broker at Contractor Mortgage Services, about building referral relationships with other businesses, such as estate agents, accountants and solicitors.
In episode 86 of the Growth Series podcast, Chris Hill, Senior Manager at Accord Mortgages, speaks with Chris Frame, Senior Director at Get Ground, about how conditions in the buy-to-let mortgage market are likely to evolve in 2023 and beyond
In episode 85 of the Growth Series podcast, Jeremy Duncombe, Managing Director at Accord Mortgages, catches up with LDN Finance’s Chief Operating Officer Greg Cunnington and Mortgage Adviser Heather Greatorex about the latest developments in the mortgage market and what happens next.
In episode 84 of the Growth Series podcast, Nicola Alvarez, Senior Manager Proposition Development at Accord Mortgages, is joined by Danny Belton, Head of Lender Relationships at L&G Mortgage Club, and Racheal Hunnisett, Green Mortgage Campaign Lead at the Green Finance Institute, to discuss green mortgages.
In Episode 83 of the Growth Series Podcast, Gurpreet Chahal, Corporate Account Manager at Accord Mortgages, is joined by Nick Piper, Senior Manager, Governance and Strategy at Accord Mortgages and David Hollingworth, Associated Director, Communications at L&C Mortgages, to discuss Consumer Duty
In episode 82 of the Growth Series podcast, Andrew Calder, Corporate Account Manager at Accord Mortgages, is joined by Nicola Mckenzie, Private Client Services Manager at Dunham McCarthy and Matt Brown, Head of Proposition at Primis, to discuss the protection gap in the market.
In episode 81 of the Growth Series podcast, Tom Simpson, Managing Director for YBS Commercial Mortgages, is joined by Norman Chambers, Managing Director of the National Association of Commercial Finance Brokers (NACFB), to discuss the commercial mortgages market, the opportunities and threats faced by the sector, and what the future might look like.
In episode 80 of the Growth Series podcast, Nicola Alvarez, Senior Manager Proposition Development at Accord Mortgages, is joined by Nicola Goldie, Head of National Accounts at Virgin Money, Lisa Martin, Development Director at TMA Mortgage Club and Atlyn Forde, Senior Manager and the Global and UK Diversity and Inclusion Committee Chair at Pepper Money, who discuss the type of work they’ve done in this area and why they wanted to be involved.
In episode 79 of the Growth Series podcast, Jeremy Duncombe, Managing Director at Accord Mortgages, speaks with Charles Roe, Director of Mortgages at UK Finance, and Rob Thomas, Principal Researcher at IMLA, about what lies ahead for the mortgage market in 2023.
In episode 78 of the Growth Series podcast, Jeremy Duncombe, Managing Director at Accord Mortgages, speaks with Charles Roe, Director of Mortgages at UK Finance, and Rob Thomas, Principal Researcher at IMLA, to reflect on 2022.
In episode 77 of the Growth Series podcast, Jeremy Duncombe, Managing Director at Accord Mortgages, speaks to LDN Finance’s Chief Operating Officer Greg Cunnington and Mortgage Adviser Heather Greatorex about the recent turmoil in the mortgage market and what happens next.
In episode 76 of the Growth Series podcast, Gurpreet Chahal, Corporate Account Manager at Accord Mortgages, speaks to Greg Cunnington, Chief Operating Officer at LDNfinance, and David Hollingsworth, Associate Director of Communications L&C Mortgages, about recruiting and developing talent in a changing broker market.
In episode 75 of the Growth Series podcast, Gurpreet Chahal, Corporate Account Manager at Accord Mortgages, speaks to Christine Newell, Mortgages Technical Director at Paradigm Mortgages, and Graeme Stewart, Head of Compliance Consultancy at Paradigm Consulting, about what the Consumer Duty means for brokers.
In episode 74 of the Growth Series podcast, Gurpreet Chahal, Corporate Account Manager at Accord Mortgages, speaks to Greg Cunnington, Chief Operating Officer at LDNfinance, and Oliver Peace, Managing Director at James Leighton Financial Services, about the future of the advised broker market.
In episode 73 of the Growth Series podcast, Iain Cunningham, Corporate Account Manager at Accord Mortgages, discusses technology for brokers with Maria Harris, industry consultant at Digital Cat.
In episode 72 of the Growth Series podcast, Gurpreet Chahal, Corporate Account Manager at Accord Mortgages, speaks to Christine Newell, Mortgages Technical Director at Paradigm Mortgages, and Graeme Stewart, Head of Compliance Consultancy at Paradigm Consulting, about the Consumer Duty.
In episode 71 of the Growth Series podcast, Nicola Alvarez, Senior Manager Mortgage Distribution - Proposition Development at Accord Mortgages, speaks to Craig Hall, Director of New Homes at LSL Financial Services, about the end of the Help to Buy scheme.
In episode 70 of the Growth Series podcast, Andrew Calder, Corporate Account Manager at Accord Mortgages, speaks to Rich Merrett, Head of Strategic Development at Simply Biz about the future of the buy-to-let market.
In episode 69 of the Growth Series podcast, Iain Cunningham, Corporate Account Manager at Accord Mortgages, discusses how brokers can create PR opportunities with Paul Wadsworth from Accord’s PR department and Nicola Schutrups, Managing Director of The Mortgage Hut.
In episode sixty-eight of the Growth Series podcast, Nicola Alvarez, Senior Manager Mortgage Distribution - Proposition Development at Accord Mortgages, discusses technology for brokers with Richard Daibell, Lender Relationship Manager at Mortgage Brain, Kelly Yolal, Product Manager at IRESS and Nathan Reilly, Director of Lender Relationships at Twenty7Tec.
In episode 67 of the Growth Series podcast, Jeremy Duncombe, Managing Director of Accord Mortgages, asks Charles Roe, Director of Mortgages at UK Finance and Rob Thomas, Principle Researcher at the Intermediary Mortgage Lenders Association (IMLA), to predict what lies ahead for the mortgage market in 2022.
In episode 66 of the Growth Series podcast, Jeremy Duncombe, Managing Director of Accord Mortgages, asks Charles Roe, Director of Mortgages at UK Finance and Rob Thomas, Principle Researcher at the Intermediary Mortgage Lenders Association, to review the predictions they made about the mortgage market for 2021 and whether or not they were proved right.
In episode 65 of the Growth Series podcast, Andy Walton, Protection Proposition Director at Mortgage Advice Bureau, discusses protection for mortgages with Rob Brookes, Senior Mortgage and Protection Adviser and Director. The pair talk about what protection is, how many people take up this option and how brokers can use it to help support their customers’ needs.
In episode 64 of the Growth Series podcast, Andy Millard, Corporate Account Manager at Accord is joined by Jeni Browne, Business Development Director at Mortgages for Business and Tim Field, owner of Pelham Properties. In this episode, they delve into the world of buy-to-let to see how brokers can ensure they’re helping their landlord clients in the best way possible, building a beneficial relationship for all involved.
In episode 62 of the Growth Series podcast, Chris Hill, Senior Manager of Intermediary Distribution at Accord is joined by Liz Syms, CEO and Founder of Connect Mortgages & Connect for Intermediaries. In this episode, they provide insight into the ever-changing mortgage market and what priorities and plans for the year ahead may be of interest to brokers.
In episode 63 of the Growth Series podcast, Iain Cunningham, Corporate Account Manager at Accord is joined by Pete Hunt, Partner at Hawke Financial Services. In this episode, they provide insight into what the future may look like from a broker’s point of view. They cover topics such as the value of advice and bringing in new talent in the face of what the future may hold.
In episode 61 of the Growth Series podcast, Sally Laker, Managing Director at Mortgage Intelligence is joined by Andy Millard, Corporate Account Manager at Accord. In this episode, they discuss offset mortgages and how they are often underutilised when compared to customers who go direct to a lender. They cover the benefits of offset mortgages for your clients, and dispel a few misconceptions along the way.
In episode 60 of the Growth Series podcast, Nick Piper, Strategic Business and Operations Manager at Yorkshire Building Society (YBS), is joined by Rob Sinclair, Chief Executive of the Association of Mortgage Intermediaries and Richard Ramsden, Senior Manager - YBS Information Security. In this episode, they discuss risk management and how mortgage professionals can identify fraudulent activity when completing fact finds with their clients.
In episode 59 of the Growth Series podcast, Mike Davies, Head of Development at Yorkshire Building Society (YBS), is joined by Haydn Thomas, Chief Commercial Officer at Cornerstone Finance Group. In this episode, Mike and Haydn discuss commercial lending, the impact of Covid-19 and where the market is headed next.
In episode 58 of the Growth Series podcast, Jeremy Duncombe, Managing Director at Accord Mortgages, is joined by Charles Roe, Director of Mortgages at UK Finance, and Rob Thomas, Principle Researcher at the Intermediaries Mortgage lending Association (IMLA). In this episode, Jeremy, Charles and Rob discuss their recent reports about the state of mortgages for 2021. This episode is part two of a two-part series.
In episode 57 of the Growth Series podcast, Jeremey Duncombe, Managing Director at Accord Mortgages, is joined by Charles Roe, Director of Mortgages at UK Finance, and Rob Thomas, Principle Researcher at the Intermediaries Mortgage lending Association (IMLA). In this episode, Jeremy, Charles and Rob discuss their recent reports about the state of mortgages for 2021. This episode is part one of a two part series.
In episode 56 of the Growth Series podcast, Nadine Edwards, Corporate Account Manager at Accord Mortgages, is joined by Louisa Sedgwick, Chair of IMLA and Managing Director for Vida Home Loans, Nicola Firth, CEO and Founder of Knowledge Bank, and Niki Cooke, Head of Intermediary at Twenty7Tec.
In this episode, Nadine, Louisa, Nicola, and Niki celebrate International Women’s Day by taking a look at what it means to be a successful woman in financial services.
In episode 55 of the Growth Series podcast, Nadine Edwards, Corporate Account Manager at Accord Mortgages, speaks with Sharon Trinder, Compliance Director at MAB to discuss how providing support for clients has never been more important for advisers. With unprecedented events causing new anxieties and new challenges to confront, it can be difficult for brokers to identify their clients changing needs. Nadine and Sharon consider which techniques can help brokers continue to provide a professional, empathetic and quality service.
In episode 54 of the Growth Series podcast, Nicola Alvarez, Corporate Account Manager - Proposition Development at Accord Mortgages, speaks with two selected industry experts to discuss what they learned through 2020, a year more eventful than most, and looks forward to how they plan to approach 2021. Nicola is joined by Greg Cunnington, Director of Lender Relationships and New Homes at Alexander Hall, and David O’Leary, Policy Director at The Home Builders Federation.
In episode 53 of the Growth Series podcast, Iain Cunningham, Corporate Account Manager at Accord Mortgages, speaks with a select group of industry experts to discuss what they learned through 2020, a year more eventful than most, and look forward to how they plan to approach 2021. Iain is joined by Seb Murphy, Head of Finance & Brand Partnerships at JLM Mortgages, Martin Reynolds, CEO of SimplyBiz, Jane Benjamin, Director, Mortgages at Sesame Bankhall Group and Danny Belton, Head of Lender Relationships at L&G Mortgage Club.
In episode 52 of the Growth Series podcast, Katie Pepper, Communications Manager at Accord Mortgages, is joined by Cheryl Roulston, Mortgage Team Leader at Bespoke Financial Group. In her role, Cheryl is a mortgage and protection adviser, who also manages a team of 5 more advisers. In this episode, Cheryl and Katie take a look into the obstacles that the pandemic has created for first-time buyers, and how advisers are positioned to help.
In episode 51 of the Growth Series podcast, Nicola Alvarez, Corporate Account Manager at Accord Mortgages, is joined by Stacey Wood, National Newbuild and Surveying Relationship Manager at Sesame Bankhall Group (SBG). In her role, Stacey supports advisers by providing knowledge and insight into the newbuild world. In this episode, Stacey and Nicola take a look into the current Help-to-Buy scheme and what changes will take place when the new one comes into action. (Read more: https://bit.ly/HTBQandA)
In episode 50 of the Growth Series podcast, Andy Millard, Corporate Account Manager at Accord Mortgages, is joined by Jeni Browne, Business Development Director from Mortgages for Business. An award-winning firm, Mortgages for Business was voted Best Buy-to-Let Mortgage Broker at the What Mortgage Awards in both 2019 and 2020. Andy and Jeni discuss the world of Buy-to-Let and its outlook in the wake of Covid-19.
In episode 49 of the Growth Series podcast, Nicola Alvarez, Corporate Account Manager at Accord Mortgages, is joined by Dom Scott, Managing Director at Alexander Hall, and Tom Davies, Sales Director at Alexander Hall. Alexander Hall is an award-winning mortgage advisory firm that has put clear and significant effort into workplace wellbeing. Together, Nicola, Dom and Tom discuss the necessity of investing in employees.
This episode explores both the way that the Alexander Hall team approaches the creation of a healthy workplace and how other firms can follow suit.
Dom and Tom put particular emphasis on the role that Diversity and Inclusion (D&I) plays in creating an environment that truly cares and helps their employees grow. Alexander Hall is involved in many D&I initiatives in the hope of building a more inclusive workplace where everyone can thrive.
The duo also share their findings for how firms can achieve a healthy work culture, even in the face of working from home. From consistent communications, to enabling employees to maintain their work relationships, Dom and Tom have seen that connection is the greatest part of ensuring a supportive and people-focused environment.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
This special episode on how brokers can network at a time where physical networking may not be possible features three guest speakers. Katie Pepper, External Communications Manager at Accord Mortgages, is joined by Rebecca Andrew, Financial Adviser at Eleven:Eleven, Richard Bassinder, Social Media Manager at YBS, and Makayla Everitt, Head of Mortgages at SimplyBiz. Together, they draw on their own experiences to discuss how to network online.
The first guest is Rebecca Andrew. She discusses how she has built a strong network in the financial planning world through connecting online with the forward-thinking financial advice network NextGen Planners. This group provided her with great support during the coronavirus pandemic, helping her adapt to the constantly changing circumstances. She then explains how strong professional relationships are often built through a common interest outside of work, in her case running, which can be the spark to start a helpful relationship.
Our second guest is Richard Bassinder. Richard talks about ways that brokers can use social media to grow their networks. He specifically talks about how brokers can get the most out of LinkedIn and explains how brokers need to evolve to see the social network as more of an ongoing professional portfolio. As a platform for promotion, LinkedIn provides a space to do some amazing stuff, whether for recruitment or establishing yourself as a thought leader.
Makayla Everitt joins us as our final guest. She explains how SimplyBiz adapted fast to continue to support their members through a series of events since the coronavirus outbreak. This meant launching a new virtual system in just a few days, allowing the mortgage network to continue to deliver events. She explains how these kinds of events continue to provide brokers with a space to network, even when real socialising might not be possible.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
In the second part of a two part episode on how brokers can use data to grow their business, Nicola Alvarez, Corporate Account Manager at Accord, is joined by Nathan Reilly, Head of Lender Relationships at Twenty7Tec, and Darren Scott, Insight and Performance Consultant at Accord Mortgages. Together, they discuss ways that mortgage intermediaries can use data collection and analytics to improve their service and grow their business.
The first guest is Nathan Reilly. Nathan argues that knowing your customer is at the heart of the whole mortgage process. By using data, brokers can gain a deeper understanding of who their customers are, helping them improve their service and refine their sales strategy.
Following the coronavirus lockdown, it has never been so important to get a handle on who your customers are. Brokers have seen the way they interact with their customer base change dramatically. Nathan describes how intermediaries could use their data to refine how they interact with their customers to ensure they are doing it the best way possible as things return to normal.
In the last quarter of an hour, our second guest, Darren Scott, draws on his own experiences at Accord Mortgages to discuss how data adds value to brokers’ businesses. As well as improving targeting, Darren explains how data can help make business operations more efficient. Darren talks about how the Accord sales team uses data to ensure they can offer brokers the most relevant product range, saving brokers valuable time.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
In part one of a two part episode on how brokers can use data to grow their business, Nicola Alvarez, Corporate Account Manager at Accord, is joined by Sally Laker, Managing Director of Mortgage Intelligence. Since Sally joined the business when it was a start-up back in 1996, Mortgage Intelligence has grown by acquisition to become one of the country's most exciting mortgage networks. Together, Nicola and Sally discuss how brokers can use customer insight to grow their business and how a firm understanding of technology has helped the industry manage some of the difficulties that arose from the pandemic.
Sally says that brokers have “been the heroes” of the coronavirus crisis from within the mortgage industry. Brokers have really shown their flexibility and adaptability when responding to the challenges the crisis has brought.
Nowadays, mortgage intermediaries are able to easily capture vast amounts of meaningful data. This data enables businesses to see where they are, what they can achieve and how they can do it. Sally specifically mentions how Power BI - Microsoft’s data analytics tool - has expanded the ways that Mortgage Intelligence use data to improve their service.
During Covid, brokers’ existing client bases have risen in importance. Using data can allow brokers to see when big spikes in cessation are due in their business. By keeping tabs on this, brokers can contact the customer to make sure that they are the ‘go-to’ broker should there be a change in their circumstances.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
In episode 45 of the Growth Series podcast, Richard Bassinder, Social Media Manager at YBS, talks to Chris Targett who runs Social for Brokers, a business dedicated to improving mortgage brokers’ social media presence. Together, they delve into the world of social media, discussing how mortgage brokers can use their various channels to grow their business. Chris draws on his experiences of working with mortgage broker clients to advocate an approach that balances light-hearted content with mortgage related material.
In episode 44 of the Growth Series podcast, Dominic Hodge, Mortgage Propositions Manager at PRIMIS and Andy Millard, Corporate Account Manager at Accord Mortgages, discuss how they have adapted to the Covid-19 pandemic, both at work and at home. Together, they cover the “new normal”, outlining the challenges - and benefits - this has brought to the mortgage community.
In episode 43 of the Growth Series podcast, Katie Pepper, Communications Manager at Accord Mortgages, is joined by Jack Scarff, a Senior Mortgage and Protection Consultant at The Mortgage Broker. Jack works with clients who have varying and sometimes complex needs. Together, Katie and Jack discuss the current environment around mortgages and what brokers can do now to grow their business.
In episode 42 of the Growth Series podcast, Katie Pepper, External Communications Manager at Accord, is joined by Neil Bage, Director of Behavioural Insight at Be-IQ. Neil’s career has led him on a fascinating journey. Originally starting as a P.E. teacher, today Neil is a specialist in human behaviour, focusing on how people make consumer decisions and measure risk. Five years ago, he founded Be-IQ and quickly built a strong reputation in the financial services industry. Together, Neil and Katie discuss the effects of the coronavirus pandemic on human behaviour and delve into how consumers can form biased opinions which affect their behaviour at this difficult time.
In episode 41 of the Growth Series podcast, Iain Cunningham, Corporate Account Manager at Accord Mortgages, is joined by Danny Belton, Head of Lender Relationships at L&G Mortgage Club. Now going for 25 years, L&G Mortgage Club is the longest-running mortgage club in the UK. Together, Iain and Danny discuss how L&G Mortgage Club has enabled its employees to manage working from home and the constant changes seen throughout the UK lockdown.
In episode 40 of the Growth Series podcast, Nadine Edwards, Corporate Account Manager at Accord, is joined by Makayla Everitt, Head of Mortgages at SimplyBiz. Makayla has worked in the mortgage industry for over 20 years and has spent eight of those years at SimplyBiz. SimplyBiz is one of the largest compliance and support service providers, working with members who include over 3,700 mortgage advisers. In a time where much of the UK is working from home due to Covid-19, Nadine and Makayla discuss remote working and the unique challenges it brings.
In episode 39 of the Growth Series podcast, Nadine Edwards, Corporate Account Manager at Accord, is joined by Paul Lewis, National Development Manager at Mansfield Building Society (MBS). Paul is also part of The Power of 8 lenders cooperative which was set up with the aim of bringing regional lenders from across the UK together to share insight, best practice, and support to brokers. Together, Nadine and Paul explore what changes Mansfield Building Society and the Power of 8 have seen during Covid-19.
In episode 38 of the Growth Series podcast, Chris Hill, Regional Sales Manager at Accord, is joined by Dan Maskell, Director of Finance Planning Group. FPG offers award-winning mortgage and protection advice throughout the southeast and nationwide. The company prides itself on its care and commitment to expertise as well as on its focus on people. Together, Chris and Dan explore what changes Finance Planning Group and advisers have seen during Covid-19.
In episode 37 of the Growth Series podcast, Iain Cunningham, Corporate Account Manager at Accord Mortgages, is joined by Christine Newell, Mortgages Technical Director at Paradigm Mortgage Services. This episode continues the special series about adapting to our changing world during Covid-19. Together, Iain and Christine discuss the highs and lows of working from home during the current situation.
In episode 36 of the Growth Series podcast, Nadine Edwards, Corporate Account Manager at Accord Mortgages, is joined by Jane Benjamin, Director of Mortgages for Sesame Bankhall Group, the UK’s largest distributor of retail financial advice. This is the first episode in a special series exploring the ‘new normal’ for intermediaries and looking at how we are adapting to a changing world. Together they are discussing how SBG and intermediaries are responding to Covid-19.
In episode 35 of the Growth Series podcast, Chris Maggs, Senior Commercial Manager at Accord Buy To Let, is joined by Ying Tan, founder and Chief Executive of Dynamo, specialists in Buy To Let lending. Together, Chris and Ying explore the direction and growth of the Buy To Let market in 2020. They also consider how brokers can capitalise on developments, and how lenders and players like Dynamo can offer support to ensure those brokers go on to grow their businesses.
In episode 34 of the Growth Series podcast, Nadeem Iqbal, Business Development Manager at Accord Mortgages, is joined by Richard Hayes, co-founder and CEO of Mojo mortgages, an award-winning digital broker which won the ‘Best Mortgage Broker’ at the British bank awards in 2019. Together, Nadeem and Richard discuss how mortgage brokers can operate online, serving customers who are entirely comfortable having advice delivered remotely.
In episode 33 of the Growth Series podcast, Jeremy Duncombe, Director of Intermediary Distribution at Accord Mortgages, is joined by Kate Davies, Executive Director at the Intermediary Mortgage Lenders Association (IMLA). They discuss how the intermediary mortgage sector will develop in the future as well as government policy, what changes would benefit the sector, and the challenges of getting on the housing ladder for first time buyers.
In episode 32 of the Growth Series podcast, Jeremy Duncombe, Director of Intermediary Distribution at Accord Mortgages, is joined by Richard Kateley, Head of Intermediary Development at Legal & General. Many brokers consider providing protection an important part of their proposition. However, there are still many who veer away from selling protection or don’t see it as a core part of their business. We know that there is a ‘protection gap’ in the market but we also know that protection, for the most part, is sold and not bought. Which is where the challenge may lie for many.
In episode 31 of the Growth Series podcast, Nicola Alvarez, Corporate Account Manager - Proposition Development at Accord Mortgages, is joined by Marie Catch, Head of Broker Sales at Legal & General, and Rory Joseph, Director at JLM Mortgage Services. There has been a rise in later life lending over recent years and, with the ageing demographic, this is set to continue. Many brokers already operate in this market and others are considering entering the market and developing their proposition to address the need. The panellists discuss how brokers can adapt their toolkits to be in a position to better support their customers.
In episode 30 of the Growth Series podcast, Nicola Alvarez, Corporate Account Manager Proposition Development at Accord Mortgages, is joined by Adrian MacDiarmid, Head of Mortgage Lender Relations at Barratt Homes. Together they discuss the opportunities and challenges that brokers face in operating in the specialist new build market and what the future holds for the sector.
In episode 29 of the Growth Series podcast, Chris Hill, Regional Sales Manager at Accord Mortgages, is joined by Tom Horton, Managing Director of The Insurance Surgery, a specialist insurance broker. Together they discuss the importance of protection, how brokers can pitch the product to clients, the compliance regulations they need to be aware of and how the market is developing.
In episode 28 of the Growth Series podcast, Katie Pepper, Communications Manager at Accord Mortgages, is joined by Alison Hutchinson CBE, CEO of Pennies and a Non-Executive Director of Yorkshire Building Society. Together they discuss corporate social responsibility (CSR), the self-regulating policy that ensures business contribute to societal goals of a philanthropic or charitable nature, and engage in ethically-oriented practices.
In episode 27 of the Growth Series podcast, Katie Pepper, Communications Manager at Accord Mortgages, is joined by Richard Bassinder, Social Media Manager at Yorkshire Building Society. Together they discuss how brokers can meet the challenges posed by the changing social media landscape and ensure their messaging contributes to wider conversations that provide real value to their audience.
In episode 26 of the Growth Series, Katie Pepper, Communications Manager at Accord Mortgages, is joined by Jason Butler, head of financial education at Salary Finance, the workplace financial well-being provider. Together, they discuss the role of mortgage brokers in securing customers’ financial well-being.
They cover what financial well-being is, and its importance in the housing market; the role that mortgage brokers can play; how advisers can integrate financial well-being into the advice process; and how brokers can help customers manage the risk in their business.
In episode 25 of the Growth Series podcast, Jeremy Duncombe, Director of Intermediaries at Accord Mortgages, is joined by Simon Lovell, Field Compliance Manager at The Mortgage Alliance. Together they discuss the Senior Management and Certification Regime.
The SMCR is part of the FCA’s drive to improve culture, governance and accountability within financial services firms. It aims to deter misconduct by improving individual accountability and awareness of conduct issues across firms.
This Podcast explores the issues that brokers need to be aware of and how they can prepare ahead of the implementation of regulation in December 2019.
In episode 24 of the Growth Series podcast, Nicola Alvarez, Corporate Account Manager at Accord Mortgages is joined by Andy Nelson, Head of Relationship Management Help to Buy, Homes England. Together they discuss how Help to Buy has affected the housing market, how brokers can play a role in helping borrowers and how the market needs to meet future challenges once the scheme comes to an end in 2023.
In episode 23 of the Growth Series podcast, Katie Pepper, Communications Manager at Accord Mortgages, is joined by Sam Turner, Head of Digital at ClientsFirst, to discuss conversion rate optimisation. Together they talk about how to build an effective CRO strategy, why CRO is becoming ever more important for the development of websites, and how it’s a crucial element of Growth Driven Design.
In episode 22 of the Growth Series, Nick Piper, Strategic Business Performance & Operations Manager at Accord Mortgages, is joined by Janis Hambling, Senior Manager of Customer Solutions Delivery at Yorkshire Building Society Group. Together they discuss vulnerable customers and how YBS Group equips itself to support such customers, and look at ways of devising an effective vulnerability strategy.
In episode 21 of the Growth Series podcast, Iain Cunningham, Corporate Account Manager at Accord Mortgages, is joined by Clayton Shipton, Managing Director at CLS Money, to discuss how CLS has embraced the digital revolution and let technology play a powerful part in how the business is moving forward. Making the leap into digital space can be scary, but Clayton explains why adopting a new tech culture can help brokers not only engage with customers, but meet their expectations.
In episode 20 of the Growth Series podcast, Nick Piper, Strategic Business Performance and Operations Manager at Accord Mortgages, is joined by Andrew Sale, Managing Director of Wolsey Mortgage Company, to talk about the implications of growing your administration team.
Andrew describes how his business has changed dramatically since recruiting new administrative staff. He goes on to describe his unique recruitment strategy for finding new assistants and what attributes make up an ideal candidate. He also talks about the implications and costs of recruiting a new administrative team member and the potential pitfalls when it comes to developing your team as a whole.
In episode 19 of the Growth Series, Jeremy Duncombe, Director of Intermediaries at Accord Mortgages, is joined by Mark Lofthouse, CEO at Mortgage Brain, and James Tucker, CEO at Twenty7Tec, to discuss the impact of sourcing systems on financial advisers.
Our guests in this episode have over half a century of experience within the financial and technology sectors between them.
Each guest provides great insight into how important the broker’s knowledge of the system is, drawing an interesting comparison between the systems of the past and more modern sourcing systems. Consumers’ needs are getting more complex and so there’s a greater demand for more advanced sourcing systems, generating large amounts of value to users when compared with the basic info provided by earlier versions.
In episode 18 on the Growth Series podcast, Jeremy Duncombe, Director of Intermediaries at Accord Mortgages, is joined by Jackie Bennet, Director of Mortgages at UK Finance, to discuss the UK housing market, the issues, solutions and the future.
They put their heads together to discuss the challenges facing the UK housing market, how the industry is adapting to new regulatory changes, and what the future looks like for lenders, brokers and customers.
There are major changes, such as the introduction of a New Homes Ombudsman, which UK Finance is working closely with the Home Builders Federation to set up. Changes in leaseholds also gets a mention, such as the capping of ground rents and removal of unfavourable terms such as the doubling of rent every ten years.
Jackie also discusses later life lending and the impact of changes on the Buy to Let market, for which 2018 was a poor year in terms of revenue. She also talks about major market disruptors, the impact of customer behaviour changes, and the FCA’s Mortgage Market Study.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
In episode #17 of the Accord Mortgages Growth Series podcast, Jeremy Duncombe, Director of Intermediaries at Accord Mortgages, is joined by Gary Das, Managing Director at Active Mortgage.
They talk together about how to stay on top in an ever-changing industry, how to generate leads with content marketing and retain those clients, and the importance of embracing new technologies.
Gary, being an advocate of doing things differently, demonstrates how inspiration can be found in unexpected places, and how brokers and the industry at large only have something to gain by producing quality content and providing consumers with good mortgage education.
Active Mortgage were the proud recipients of the title of Best Small Broker at the 2019 Mortgage Strategy Awards. This podcast delves into what, in Gary’s opinion, contributed to the judge’s decision and how the same principles can be applied to your own business.
If you enjoy this episode of the Growth Series podcast, please take a moment to rate it. Your feedback helps us improve.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
In episode #16 of the Accord Mortgages Growth Series podcast, Jeremy Duncombe, Director of Intermediaries at Accord Mortgages, is joined by Shaun Church, Director at Private Finance.
They put their heads together about how to navigate times of uncertainty in the market, providing reassurance to your clients and strategies for handling volatility.
There’s opportunity to be found in uncertainty and it can benefit both your business and your customers; Shaun and Jeremy discuss the ways in which this is achievable. Appropriate communication with your clients is key, regardless of time limitations and geographical challenges, and this is even more true during uncertain times.
The importance of embracing the right forms of media for your target market as a modern business is discussed, as well as the challenges, innovations and opportunities that brokers can expect to experience with the rise in longer term fixed rate mortgages.
If you enjoy this episode of the Growth Series podcast, please take a moment to rate it. Your feedback helps us improve.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
In episode 15 of the Growth Series podcast, Taj Kang, Compliance Director of CMME Mortgages and Jeremy Duncombe, Director of Intermediary Distribution at Accord Mortgages discuss how finding a niche can give your brokerage a clearer proposition and boost growth. Being successful in a niche takes hard work. Taj explains how CMME grew by developing a strong proposition in a unique area - contractors. They clearly communicated how they can help their target market and worked with lenders to sell the best products. Taj gives a detailed insight into how mortgage brokers can grow within a specialised area.
In episode 14 of the Growth Series podcast, John Brenan, Senior External Communications Manager at Accord Mortgages, is joined by Phil Calvert, International Keynote Speaker and LinkedIn expert. Phil gives an in depth explanation of how mortgage brokers can use LinkedIn to grow their business.
Phil recounts how LinkedIn has grown from something mostly used as a tool for hiring staff to a major platform with over 500 million worldwide users. However, surprisingly few of these users are using the full range of tools on the platform to enhance their potential. Many see LinkedIn as a quick fix, but to really get the most from the platform you need to know what you’re doing.
With LinkedIn, you have to know what you want from it. When you know this, you’ll be able to use its vast array of tools to your advantage. This strategy should guide you in everything you do.
Phil explains how brokers can get the right kind of visibility on LinkedIn by optimising their keywords. By targeting good keywords in their description, it’s easier to get found by the people you want - a definite ‘quick win’.
Of course, networking is a central part of LinkedIn. Phil gives some valuable tips on how to use the messenger feature to create and nurture relationships that will benefit your business in the long run.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
In episode 13 of the Growth Series podcast, Jeremy Duncombe, Director of Intermediaries at Accord Mortgages, is joined by Robert Sinclair, CEO of The Association of Mortgage Intermediaries, to discuss all things regulatory. Robert explains his organisation’s role in predicting how new government legislation will affect mortgage brokers and then protecting the commercial interests of the sector.
In terms of regulation and advice, Robert sees the Mortgage Market Study as highlighting key challenges that brokers could face in the near future. The study came up with four key areas to address: so-called ‘mortgage prisoners’, what brokers can do to accelerate the spread of technology into the industry, questions around the proper definition of advice, and how consumers can find the broker most appropriate for them. On the whole, trade bodies see the current regulatory state of the market as strong and fear that significant changes could actually worsen the deal for consumers.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
In episode 12 of the Growth Series podcast, Jeremy Duncombe, Director of Intermediaries at Accord Mortgages, is joined by Darren Pescod, owner and CEO of The Mortgage Broker LTD to discuss how brokers can scale up their businesses. They talk about Darren’s personal experience of growing his business from a one man band to a major player in the sector, as well as how mortgage broker businesses can manage the challenges of scaling up.
At The Mortgage Broker LTD, being part of the first wave of mortgage businesses to use digital marketing techniques such as pay per click advertisements and search engine optimisation helped them generate leads across the country. They used these national leads to evolve into the telephone based operation they remain today.
Although factors like location are always big challenges when moving from being a local operation to a regional or national one, having great employees is always the most important thing. Finding the right staff and then making sure they are in a position to deliver their best service can be tough, especially when a business is growing fast.
Making mistakes is part and parcel of scaling up a business. Darren emphasises that you’re never going to get it right 100% of the time. The best thing you can do is learn from your mistakes and use the things you don’t get quite right to do it better when the opportunity arises.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
In episode 11 of the Growth Series podcast, John Brenan, Senior External Communications Manager at Accord Mortgages, is joined by Sam Murphy, Managing Director at Mortgage Medics.
Together, they explore the process of knowing when the time is right to expand your business. You may have been trading for several years and be wondering how you can take your brokerage to the next level.
Sam explains how he and Jon Bloomfield set up Mortgage Medics in 2007, working from home. After a few years they opened up their first office in Brighton and later, a second in Hove.
In episode 10 of the Growth Series podcast, John Brenan, Senior External Communications Manager at Accord Mortgages, is joined by Daniel Hobbs, Managing Director at New Leaf Distribution.
Together they delve into the world of first time buyers and find out how brokers can attract them. Daniel outlines how there are still plenty of first time buyers out there looking to buy, despite the current direction of house prices.
The average age for first time buyers has risen fast, with many over thirty before they buy their first property.
First time buyers want to know exactly how much they can borrow. This is where brokers can really deliver value, advising about what sort of mortgage they can afford and then guiding them through the entire process.
First time buyers can bring their own challenges. They can struggle with the conveyancing process and can need their ‘hand held’ throughout. This can pay off as building rapport with first time buyers is a great way of growing your client base. If you show you are attentive when they first buy their property, they are likely to approach you again when it comes to remortgaging.
What’s more, Daniel says it can be worth doing some extra checks on your first time clients’ income. It’s a good idea to have a close look at any extra sources of income. Sometimes buyers can use a short term second or third job to boost their affordability in the run up to buying a home. It’s important to ensure that all their income is sustainable before moving forward with the mortgage.
Daniel explains the importance of technology when working with first time buyers. Even simple technology, like a picture based fact finder, can help brokers provide more holistic advice to first time buyers and an efficient portal is perfect for connecting with millenials who are accustomed to seamless technology.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
In episode 9 of the Growth Series podcast, John Brenan, Media Relations Manager at Accord Mortgages, is joined by Andy Frankish, New Homes Director at the Mortgage Advice Bureau.
Together they talk about the new build market and how mortgage brokers can use first time buyers to grow their businesses. Andy describes how the demand for housing exceeds the rate houses are being built, but there is still a year on year increase in the number of new builds.
Help to buy has meant that more people are eligible for mortgages, driving demand for new homes and giving people access to properties they otherwise wouldn’t be able to afford. All in all, the new build market is in strong shape.
There is often a lot of demand in the new build market, with typically four or five prospective buyers per plot. This gives brokers an incentive to establish rapport with their customers. Those who don’t buy may provide good business later on.
When operating in the new build sector, working with the property developer is an important part of your job. Keeping them informed about the progress of sales is essential in what can be a high pressure sales environment.
Looking into the future, Andy says the way that developers build houses could change, using different material to bricks and cement that are cheaper, more sustainable and have a better environmental impact. Mortgage brokers would need to get accustomed to new products that may emerge in this scenario.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
In episode 8 of the Accord Mortgages Growth Series Podcast, Jeremy Duncombe, Director of Intermediary Distribution at Accord Mortgages is joined by Greg Cunnington, Director of Lender Relationships and New Homes at Alexander Hall.
Together they discuss the importance of the client onboarding process and how mortgage brokers can start to develop a cohesive client onboarding strategy. In mortgage broking, first impressions count. With a strong onboarding strategy, your business has the best chance of making a positive impact on new clients.
Key to an effective onboarding experience is giving the client a thorough understanding of what they can expect from your business and the various options available to them. Greg explains that a good onboarding process gathers information about the client's exact scenario and outlines any necessary steps they need to take to get the ball rolling. As well as this, it’s a great opportunity to communicate the client experience your business offers.
If you enjoy this episode of the Growth Series podcast, please take a moment to rate it. Your feedback helps us improve.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
In episode 7 of the Accord Mortgages podcast, Jeremy Duncombe, Director of Intermediary Distribution at Accord Mortgages, is joined by Mark Edeson, Talent Acquisition Specialist at Yorkshire Building Society, to discuss Mortgage Broker recruitment, specifically using LinkedIn.
Mark explains how LinkedIn allows employers to advertise jobs like a “job board” and then interact with applicants through its direct messaging feature. This can save recruiters valuable time and prevent you from interviewing the wrong candidate.
LinkedIn allows Mortgage Broker businesses to tweak their profile by adding articles and statuses, letting potential applicants get a more dynamic impression of the employer than they’d be able to gain on a traditional jobsite. For example, you can show applicants what progression looks like in your business and what benefits of working there would be.
Successful employees for the future in Mortgage Broking will use technology to enhance existing skills like personal interaction. In this environment a great applicant would be somebody who is capable of using technology to build relationships. Mark explains how you can attract applicants like this by showing how you use technology to grow your business on LinkedIn.
If you enjoy this episode of the Growth Series podcast, please take a moment to rate it. Your feedback helps us improve. The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
In episode 6 of the Accord Growth Series podcast, Jeremy Duncombe, Director of Intermediary Distribution at Accord Mortgages is joined by Andrew Montlake, Director of Brand, Marketing & Communications at Coreco and mortgage blogger, for a discussion about how mortgage brokers can use blogging as part of their marketing strategy.
Modern consumers rely on the internet to research information about products before they decide whether or not to buy. Andrew outlines what blogs are before explaining how mortgage brokers can use tools, such as WordPress, to post their content online. Andrew explains how successful bloggers need to be engaging, exciting and genuine. They should let their personality come across in their writing and write as if they are talking directly to someone. Regular blogging can help improve your website’s search rankings, especially if you write topical blogs that address subjects that users are searching for.
If you enjoy this episode of the Growth Series podcast, please take a moment to rate it. Your feedback helps us improve.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
In episode 5 of the Accord Growth Series podcast, John Brenan, Media relations manager at Accord Mortgages, is joined by Jane Simpson, Managing Director at BTL mortgage specialists TBMC, for a discussion about what the future holds for the BTL market and what this could mean for mortgage brokers.
Jane outlines how, in the long run, changes to Stamp Duty, new ICR (Interest Cover Ratio) rules, as well as the phasing in of new Tax Relief could cause a general shift towards more professional landlords with larger portfolios. Successful BTL brokers of the future may find their niche by supporting landlords looking at lots of different types of property. Providing access to BDMs, underwriters and mortgage specialists could be a way for mortgage brokers to satisfy landlords’ needs in what could become a contracted marketplace.
If you enjoy this episode of the Growth Series podcast, please take a moment to rate it. Your feedback helps us improve.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
In part two of episode four of the Accord Growth Series podcast, John Brenan, Media Relations Manager at Yorkshire Building Society, is joined by Liz Robinson, Client Services Director at Digital Consortium, to discuss how small search engine optimisation (SEO) changes can have a profound impact on where your website appears in Google searches.
During the second part of this episode, Liz explains how you can adapt your website over time to stay in touch with Google’s ever-changing algorithms. She provides some tips on how to create fresh and ‘refreshed’ content that can enhance your website’s Google search ranking. What’s more, Liz discusses some great tools, including Google Analytics and Keywords Everywhere, that you can easily use to measure the success of any SEO improvements and find new, relevant keywords.
If you enjoy this episode of the Growth Series podcast, please take a moment to rate it. Your feedback helps us improve.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
In part one out of two of the fourth episode of the Accord Growth Series podcast, John Brenan, Media relations manager at Accord Mortgages, is joined by Liz Robinson, Client Services Director at Digital Consortium, to discuss the small search engine optimisation (SEO) changes that can have a profound impact on where your website appears in Google searches.
Smaller Mortgage Brokers especially can struggle to compete with larger national companies to appear in the first page for relevant searches. In the first part of the podcast, Liz discusses some simple changes you can make to your website that enable Google to better understand its content. She gives an overview of how mortgage brokers can use convenient tools like Search Console, Wix and Wordpress to create a website that ticks all of Google’s boxes to have a better chance of appearing in your prospects’ searches.
If you enjoy this episode of the Growth Series podcast, please take a moment to rate it. Your feedback helps us improve.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
In the third episode of the Accord Growth Series Podcast, John Brenan, Media Relations Manager at Yorkshire Building Society, talks to David Hollingworth, Associate Director of Communications at London and Country.
PR can be an incredibly powerful tool for mortgage brokers, both on a national and local level. David has spent his entire career in the PR world and is an award-winning commentator in the mortgage market. In this podcast, he shares some of his expert knowledge and actionable tips around PR and how brokers can use PR to further increase their reach on a local and national level.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. You can sign up to the growth series for free, here - info.accordmortgages.com/growth-series-podcast
In this episode of the Accord Growth Series podcast, Jeremy Duncombe, Director of Intermediary Distribution at Accord Mortgages, chats with Jon Pittham, Managing Director of ClientsFirst, a Growth Marketing Agency that specialise in professional services marketing.
Generating a flow of quality new leads and enquiries is often a big problem for mortgage brokers, especially for smaller firms with little or no marketing budget. In this podcast, Jon gives some great hints and tips that brokers can use to set up the foundations of their digital proposition and start to generate new leads and more business... on a budget.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. You can sign up to the growth series for free, here - info.accordmortgages.com/growth-series-podcast
Welcome to the first episode of the Accord Mortgages Growth Series Podcast.
The Growth Series is a dedicated resource that aims to help mortgage broker firms grow their business using digital and communications marketing techniques.
Should brokers be doing social? 100%! The first episode features Richard Bassinder, Social Media Manager at Accord Mortgages, chatting with Chris Schutrups, Managing Director at The Mortgage Hut.
Chris has grown his mortgage brokerage from £0 to over £2 million + net worth of business, and he attributes a large part of his success to digital marketing and more specifically, social media. It’s a podcast full of social media hints and tips that can help mortgages brokers leverage their social channels to grow their business.
For more hints and tips on how to grow your business, you can sign up to the growth series for free here - info.accordmortgages.com/growth-series-podcast/