The Business of Platforms: Recent Episodes
AW360
“What do I take away from over 20 years at Nike? It’s this [brand leadership] model. It’s the “Know me,” “Inspire and Innovate for me,” and “Serve me,” and how they sort of feed each other; the depth of your knowledge, the breadth of your inspiration and innovation and the length of your relationship.” In … Continue reading "Episode 19: On Driving Brand Growth, with Pierre-Laurent Baudey"
“We started as a marketplace very similar to eBay, and over the years we have increased the penetration of e-commerce to grow the business. In doing so, we developed the tools and infrastructure for hundreds of thousands of entrepreneurs in the region, small and medium enterprises to leverage.” In this episode of The Business of … Continue reading "Episode 20: On How MercadoLibre Impacts Consumer Behavior, with Sean Summers"
A leader in the amenities sector for multifamily housing, Valet Living has made impressive strides in its transition from waste removal company to a premiere digital concierge service. Through the Valet Living Home offering, the nature of Valet Living’s business has been completely transformed. This week, Valet Living Chief Marketing Officer Patti Girardi joins Vivaldi’s Agathe Blanchon-Ehrsam to discuss the impact its recent rebranding and platform model has … Continue reading "Episode 18: From Pipeline to Platform, with Patti Girardi"
This week, we’re again joined by JP Kuehlwein, a seasoned and innovative marketing leader with an impressive background in leading corporate strategy at Procter & Gamble, co-authoring of “Rethinking Prestige Branding – Secrets of the Ueber-Brands,” and currently serving as a professor of brand strategy at NYU. In conversation with Vivaldi CEO Erich Joachimsthaler, JP … Continue reading "Episode 17: Embracing Change within the CPG Industry, with JP Kuelwhein (Part II)"
This week, we’re joined by JP Kuehlwein, a seasoned and innovative marketing leader with an impressive background in leading corporate strategy at Procter & Gamble, co-authoring of “Rethinking Prestige Branding – Secrets of the Ueber-Brands,” and currently serving as a professor of brand strategy at NYU. In conversation with Vivaldi CEO Erich Joachimsthaler, JP discusses … Continue reading "Episode 17: Embracing a Change in Principles within the CPG Industry, with JP Kuelwhein (Part I)"
“If you can start aligning interests as the world is organizing itself towards a more sustainable goal, there will be a plethora of interesting new business models that open up in front of us.” In our latest episode, we are joined by Emil Fuglsang, Co-Founder of Matter, a Copenhagen-based FinTech startup that is building crowdsource-inspired … Continue reading "Episode 16: Investing in a Sustainable Future, with Emil Stigsgaard Fuglsang"
The conversation around screens, their impact on children and uneasiness about kid-targeted advertising has limited until now innovation in children’s media. Recently launched, Pinna brings a new twist to the space by introducing the first on-demand audio service featuring podcasts, music and audiobooks curated exclusively for kids. Pinna’s CEO, Maggie McGuire joins Vivaldi’s CMO Agathe Blanchon-Ehrsam to discuss how platform … Continue reading "Episode 15: Breaking the Kids’ Programming Paradigm, with Maggie McGuire"
“Agility is difficult to achieve in very large organizations. The key is to focus on investing in intrapreneurship to unlock your core assets, and then start building more innovative strategies.” Live from Advertising Week Europe in London, Veronika Lovett, Co-Founder and CMO of Esme Loans, joined Vivaldi’s Head of Planning Jane Hovey to speak about how platforms can elevate … Continue reading "Episode 14: Investing in Intrapreneurship, with Veronika Lovett"
“Transformation and digital transformation is not doing digital, it’s being digital. Being digital is an issue of mindset – how you approach to the different topics and what is your point of view regarding each of the topics. So being digital is being diverse, agile, mobile, flexible, and being digital is the willingness to adopt … Continue reading "Episode 13: The Future of Work, with Alejandro Melamed"
“We enter those four walls, and we forget how humanity operates, and we believe that it can operate in this box that we want to put it in, and that’s the failure of marketing today.” Bonin Bough is the Founder and Chief Growth Officer of Bonin Ventures. He is an investor, TV host, and author with … Continue reading "Episode 12: The Business of Texting, with Bonin Bough"