imsmallbiz with Jen Raiche: Recent Episodes
Jen Raiche
The pulse of marketing and small business success in Iron Mountain, MI. Reach out to me at jen@sidekicksmarketing.com
The connections you have, the networks that you build, the people that you know, that’s how you grow, that’s how you expand, that’s how opportunities come to you and that’s how you get support in life. If you neglect or mistreat the people in your life, you’re short-changing your future. This is a lesson we can all learn over and over again—how do we care for, nurture, and grow relationships in our lives? The people in your life will bring the best opportunities to you if you let them.
As small business owners in Iron Mountain, it's time we commit to being GOOD in business.
You give customers the words and experiences they relate to the people in their network. What are you filling their megaphones with?
As a small business owner, it’s important to have a real grasp on what you sell. It isn’t your product or your service. It's the BENEFITS of that product or service.
Two ways marketing can fail a small business: 1. Sending the wrong leads, 2) Not sending any leads.
Every interaction that you have with a customer either builds or destroys the reputation of your business. You’re always either building or destroying--never at a plateau
A wise and grown-up business owner knows marketing success is a slow burn.
To achieve Slow Burn for your marketing:
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Create a concise, clear message. Your message may not create an immediate impact. Your marketing lets them know “when you’re ready, I’ll be there”
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Be consistent. Dedicate a consistent budget for marketing. And then execute consistently. Ensure that your marketing always has your clear message. Don’t change the message because you’re tired of hearing it or you think you should switch things up.
Slow Burn marketing, almost as delicious as summertime s' mores
The final edition of great non-traditional ideas to get your business out into the public. If you grab one or two of these ideas and do them consistently, you'll be marketing like a pro!
Marketing doesn't have to be expensive. I begin a 3-part series of ideas to get your business "known" in the area.
Marketing doesn't have to be expensive. I begin a 3-part series of ideas to get your business "known" in the area.