eCommerce Uncensored: Recent Episodes
eCommerce Uncensored
Facebook advertising has always been an investment into your business, now things just work a little differently. Today the guys talk about how Facebook ads have changed and how you have to change with them. Don’t forget to text us to get your business set up with converting email flows! Text EMAIL to 8 […]
The post EU284:The New Facebook Ads Reality appeared first on eCommerce Uncensored.
Today the guys talk about the biggest mistakes you can make with your email. They go through the importance of emails, the frequency you should be sending emails, and what you should be preparing your email for during Black Friday and Cyber Monday. Don’t forget to text us to get your business set up […]
The post EU283:The Biggest Black Friday-Cyber Monday Email Mistake appeared first on eCommerce Uncensored.
Today the guys dive into the importance of your Black Friday-Cyber Monday offers and how to determine an offer that will SELL. Your sales copy, your product, your ads…all of these things can be amazing, but if you’re not providing a great offer, none of that matters. Don’t forget to text us to […]
The post EU282: How To Create A Black Friday-Cyber Monday Offer that Sells appeared first on eCommerce Uncensored.
Black Friday and Cyber Monday are right around the corner, are you ready? Preparation is KEY. Today the guys talk about what you should be doing to prepare your audience for your holiday offers, the variables involved with Facebook and paid ads, and the benefits of preparation. Don’t forget to text us […]
The post EU281: How to Prepare Facebook and Paid Ads For Black Friday-Cyber Monday appeared first on eCommerce Uncensored.
October can tend to be a slow month as everyone ramps up for the holiday season. Today the guys talk about preparing for the holiday season, some of the things you can do to increase sales, and the benefits of early access. Don’t forget to text us to get your business set up […]
The post EU280: Black Friday-Cyber Monday Early Access Strategy appeared first on eCommerce Uncensored.
Is AB testing important, crucial, or optional? Today the guys talk about what it means to AB test and some misconceptions surrounding AB testing. They talk about when it works, when it doesn’t, and when changes need made. Don’t forget to text us to get your business set up with converting email flows! […]
The post EU279: Is AB Testing Important, Crucial, or Optional appeared first on eCommerce Uncensored.
Every marketing agency does things a little differently. Today the guys talk about getting the most out of your digital marketing agency. They talk about the things you should be aware of when choosing an agency, the importance of trusting your agency, and what it takes to build that trust. Don’t forget to […]
The post EU278: How to Get the Most Out of Your Digital Marketing Agency appeared first on eCommerce Uncensored.
Today the guys talk about the difference between hands on managing and micromanaging within your business. The mindset behind your business can cause stress when there shouldn’t be if you are working in the business instead of working on the business. A good team is more productive and more engaged in the business […]
The post EU277: Are You Micromanaging or Hands On? appeared first on eCommerce Uncensored.
Today the guys talk about how to make Facebook ads profitable. Making sure you have the RIGHT Facebook ads is all about attracting the right people, keeping costs down, and not focusing on sales. The more efficient you are, the more money you make! Don’t forget to text us to get your business […]
The post EU276: How to be Profitable Today with Facebook Ads appeared first on eCommerce Uncensored.
Today the guys talk about optimization. Your website’s speed can effect conversions, sales, upsells, email…your whole business. It’s important to analyze a customers journey, from start to finish. When you can analyze where people come from, where they go, and where they fall off you can see the areas you are missing! Don’t forget […]
The post EU275: Why You Should Optimize Your Business from 30,000 Feet appeared first on eCommerce Uncensored.
Today the guys talk about the importance of being clear with your offers. They discuss what you need in your initial ads and what you need on your landing pages to make it crystal clear what your offer is and what your audience has to do! Don’t forget to text us to get your […]
The post EU274: How to Increase Conversion Rate With Clarity appeared first on eCommerce Uncensored.
Feedback can be hard to hear, especially when it is negative. Today the guys talk about the anxiety behind collecting feedback. They discuss the difference of listening vs hearing feedback and how it should effect your business. Don’t forget to text us to get your business set up with converting email flows! Text EMAIL […]
The post EU273: Don’t Listen But Hear What Your Audience Has To Say appeared first on eCommerce Uncensored.
Today the guys talk about not getting overwhelmed by a project and the steps you can take to simplify your growth strategy one step at a time. They talk about how your mindset can change how you approach your business’ growth. Don’t forget to text us to get your business set up with converting […]
The post EU272: Simplifying Your Growth Strategy One Step at a Time appeared first on eCommerce Uncensored.
Today the guys continue their talk with Ezra Firestone about the changing business landscape, and the importance of providing a good product. They dive into what is needed for a successful product launch, from the product development to the actual launch. Ezra also gives the guys advice on breaking the mindset of work/life […]
The post EU270: State of the Union with Ezra Firestone Part 2 appeared first on eCommerce Uncensored.
In today’s episode, the guys talk to Ezra Firestone about wealth creation and the mentality behind good marketing. They discuss the most efficient ways to create wealth and what goes into the business’ foundation like knowing the good partners from the bad and the difference between the big guys and the small guys. […]
The post EU270: State of the Union with Ezra Firestone Part 1 appeared first on eCommerce Uncensored.
In today’s episode, the guys talk about removing “feeling” from your marketing. Facebook Ads are just a mathematical equation. Without data, you’re flying blind. The guys discuss the importance of gathering data, the impact it has on how you acquire customers, and how to use it all to drive traffic and ultimately increase sales! […]
The post EU269: Stop Making Marketing Decisions with Your Feelings appeared first on eCommerce Uncensored.
In this episode, the guys talk about what your customers really want to know. They talk about the problems faced when selling a product, and the importance of the right sales copy. Don’t forget to text us to get your business set up with converting email flows! Text EMAIL to 8 4 4 […]
The post EU268: Here’s What Your Customers Really Want to Know appeared first on eCommerce Uncensored.
In this episode, the guys talk about the most important, yet often overlooked, ingredient for success. They talk about the problems most struggling businesses face when it comes to your audience, and the changes you can make to better sell your products! Don’t forget to text us to get your business set up with […]
The post EU267: The Most Important, yet Often Overlooked, Ingredient for Success appeared first on eCommerce Uncensored.
Today the guys talk with Jim Hackenberg about how he turned his passion for helping golfers into his business. They talk about the importance of knowing your audience, and how a slight change in your niche can make all the difference. Hear how Jim got started and what he has learned along the […]
The post EU266: Building a Passion Business from Scratch with Jim Hackenberg appeared first on eCommerce Uncensored.
Paid traffic works great, but never underestimate organic traffic! In this episode, the guys go over how you can form quality SEO content with blog posts and repurpose that content into emails! This leads to higher conversion rates and longevity of a customer! Don’t forget to text us to get your business set […]
The post EU265: Using a Blog to Engage your Audience and Sell your Products appeared first on eCommerce Uncensored.
Math?! Yep, we’re doing math today, get out your calculators because they guys are gonna be talking money numbers! In this episode, the guys share with you the math equation that all business owners and marketers need to know. This equation includes how much you should be spending to acquire a customer, how […]
The post EU264: The Math Equation That All Business Owners and Marketers Need to Know appeared first on eCommerce Uncensored.
Bigger isn’t always better! In this episode, the guys go over the best techniques to niche down your email list. The size of your email list and open rates don’t matter if those people aren’t buying! The guys go over on how to turn those open rates into conversion rates. Don’t forget to text […]
The post EU:263 Your Email List – Does Size Matter or Is It How You Use it? appeared first on eCommerce Uncensored.
Memorial Day can be a big sale weekend for many companies with a little preparation. In this episode, the guys go over the best techniques to prepare your email list for holiday offers. Your outcome is only as good as the prep work, so it’s important that you approach your offers and your audience […]
The post EU262: How to Prepare Your Email List for Holiday Offers appeared first on eCommerce Uncensored.
In this episode, the guys dive into their experience with whitelisting Facebook ads. Whitelisting in marketing means working with influencers to utilize their social accounts to promote your products. The guys talk about the benefit of having personalized ads, the power of an influencer’s video, and the benefit of promoting through their social pages. […]
The post EU261: How to Use Whitelisting to Get More Facebook Ads Sales appeared first on eCommerce Uncensored.
In today’s episode, Jake Cohen, VP of content for Klaviyo, talks about the state of email marketing. Jake & the guys discuss the evolution of advertising and tracking your insights, building customer relationships, and how to optimize those relationships for better customer experiences. Mentioned resources: https://www.klaviyo.com/blog/taboo-brands-marketing https://showcase.klaviyo.com/sc/ https://www.klaviyo.com/marketing-resources/customer-first-marketing https://www.klaviyo.com/blog/marketing-attribution Don’t forget to text […]
The post EU260: The State of Email Marketing with Jake Cohen from Klaviyo appeared first on eCommerce Uncensored.
In today’s episode the guys talk about the long game of investing in your company. They dive into the importance of lead generation, what it takes to acquire an email, testing your email list, and the true investment cost of your email list. Developing a long term relationship with your customers brings more sales […]
The post EU259: Why You Should Invest in Building an Email List appeared first on eCommerce Uncensored.
On today’s episode, the guys talk about how to get more sales by using your email list the RIGHT way. They break down how to specifically speak to your list, the importance of segmentation, and engaging your list to boost sales! Text us! Say hey, ask us a question, tell us your favorite episode, […]
The post EU258: How to Get More Sales with Email appeared first on eCommerce Uncensored.
When first starting a passion business, it comes along with huge expectations. Jason & Kevin dive into how they launched their passion business this month and what comes with it. Starting a business out of thin air is very unpredictable. Success will come along with the process, and you have to apply your situations […]
The post EU257: Secrets to Starting and Growing a New Business appeared first on eCommerce Uncensored.
Sometimes no matter what you seem to do, no one is buying. What do you do? On todays episode, the guys talk about what to do when you are having trouble making sales. They talk about the struggles of making sales, the importance of learning your audience, and knowing when to switch sales […]
The post EU256: Struggling to Make Sales? Move On or Keep Trying? appeared first on eCommerce Uncensored.
Email has always proven to be the king of marketing. In this episode, the guys go over the best lead generation strategies for growing your email list. They go over how to attract people that are in your target audience, ways to create niche specific leads, and repurposing content for email. They also talk […]
The post EU255: Best Lead Generation Strategies for Growing Your Email List appeared first on eCommerce Uncensored.
On today’s episode, we talk about the importance of building a relationship with your customer in 2022. The evolution of marketing trends, new IOS updates, and Facebook ad protection have shifted the mindset from front end sales to relationship building. The guys use their own golf brand to add perspective on how the marketing […]
The post EU254: The Evolving Mindset of Marketing: Building Relationships with Facebook & Email appeared first on eCommerce Uncensored.
On today’s episode, we talk about how to get the most out of your email. Growing brand awareness and creating a connection with your email subscribers is key! All of that starts with email! Sending the right emails, to the right audience, sets your business up for success. Listen in as the guys talk […]
The post EU253: How to Get the Most Out of Your Emails appeared first on eCommerce Uncensored.
On today’s episode we have the co-founder of Postscript, Alex Beller. The guys dive into the future of SMS marketing and optimizing customer communication through text messages. They talk about how SMS marketing can increase conversion and engagement rates and how the approach differs from email marketing. Alex even throws in some tactical tips […]
The post EU252: SMS Marketing with PostScript Co-Founder, Alex Beller appeared first on eCommerce Uncensored.
When managing your business, there are a lot of aspects that go into it. They guys discuss how to not get caught up in the secondary numbers and focus on the 3 KPIs that are CRUCIAL to your business long term. They guys discuss how to take these 3 KPIs, apply them to your […]
The post EU251: The 3 KPI’s You Should be Focusing on to Scale Your Business appeared first on eCommerce Uncensored.
On this episode the guys talk with the ultimate momtrepreneur, Amanda Wittenbor, about turning passion into business. When Amanda would design her kid’s birthday party decorations herself, she found that a lot of other parents loved her ideas. She would soon find that her desire to make a couple extra bucks would turn into […]
The post EU250: How Amanda Wittenborn Turned Her Passion into a Multi 7-Figure Business appeared first on eCommerce Uncensored.
On this episode we have Ryan McNeill, former tv advertiser now marketing professional, who teaches the psychology of influence & persuasion. Ryan has grown his TikTok following to 230,000 followers where he goes over the tricks of marketing and how certain tactics & methods are used to further push people into buying. The guys […]
The post EU249: Psychology of Marketing and Going Viral on TikTok with Ryan McNeill appeared first on eCommerce Uncensored.
In this episode, you are going to learn how to include key things into your copy for your sales page to make it optimized for conversion. Kevin & Jason go over their ultimate 6 points to make sales copy for their sales page, coming straight from experience. Text us! Legit … just text […]
The post EU248: 6 Questions You Should Answer on Your Product Pages to Boost Sales appeared first on eCommerce Uncensored.
The guys discuss a tool they use for their business that has changed the game: CartFlows! CartFlows brings the functionality of ClickFunnels into WooCommerce for customized checkouts. This website plug-in has flexible ways to increase conversion rates, craft funnels, apply upsells, and even build split tests. Check out what the guys discussed: CartFlows, WooCommerce, […]
The post EU247: Our Favorite Software For Ecommerce Funnels appeared first on eCommerce Uncensored.
In this episode the guys reflect on an eye opening year, the work from home life navigation, and how adding employees to the team has benefited their business & lives. A goal for them for the upcoming year is how they are going to instill new processes in 2022 to make their lives & […]
The post EU246: Lessons Learned in 2021 and a Look Ahead at 2022 appeared first on eCommerce Uncensored.
In this replay, the guys talk about their experiences and the things to focus on when crafting your offer. The right offer attracts the right people and keeps customers coming back for more! Creating an irresistible offer should be the #1 priority of your Facebook ads. This is a direct transcript. Please forgive any […]
The post EU245: Replay: How to Craft an Irresistible Offer for Facebook Ads appeared first on eCommerce Uncensored.
What do you do when you have a high-performing paid ad and all of a sudden it stops working? In this episode the guys talk about the importance of recovering Ad costs and the importance of knowing your product’s price point. They go through how to capture QUALITY emails through paid traffic in an […]
The post EU244: A Simple Strategy to Quickly Recover Your Ad Costs appeared first on eCommerce Uncensored.
Whether you’re just starting your business on a small budget or have the money to burn, you want to ensure you start the business out on the right foot. Starting with a small budget doesn’t have to be a barrier to making sales! The guys go through the process of creating a return on […]
The post EU243: Bootstrapping a Business on a Small Budget appeared first on eCommerce Uncensored.
As a marketer, you can’t promise results. You have a baseline of what works and what doesn’t work but things may need changed along the way. The guys break down what went into their Black Friday Cyber Monday deal, the flexibility required when tweaks need made, and the steps they go through to access […]
The post EU242: The $2 Million Black Friday / Cyber Monday Strategy Plus A Step by Step How to Guide appeared first on eCommerce Uncensored.
Black Friday & Cyber Monday are over, don’t let your relationship with your customers stop there! They guys break down a simple way to stay connected with your customers, bring your average order value up, improve your customers lifetime value, and make sure your customers are consuming your product the way it is intended […]
The post EU241: Replay: Building Customer Relationships and Product Consumption Campaigns appeared first on eCommerce Uncensored.
Ecommerce marketing master, Ezra Firestone is on the show! Ezra & the guys talk about everything and anything ecommerce, personal life and overall entrepreneur/lifestyle balance! This is a direct transcript. Please forgive any grammar or spelling errors. Kevin: Hey everyone. And thanks for joining us on another episode of Ecommerce Uncensored is episode […]
The post EU240: Replay: Ezra Firestone – Work/Life Balance and Success appeared first on eCommerce Uncensored.
Black Friday & Cyber Monday are here! Kevin & Jason take you through the Black Friday deal they are running that got them a 15x ROAS with their Facebook Ads. Kevin goes into detail about how to bring customers through the hot, warm, & cold sales funnel. This is a direct transcript. Please forgive […]
The post EU239: The 15x ROAS Black Friday / Cyber Monday Facebook Ad Strategy appeared first on eCommerce Uncensored.
Black Friday & Cyber Monday are here! If you haven’t narrowed down your offer yet, Kevin & Jason have got you covered! They break down awesome offers that they found have never proved them wrong and work! This is a direct transcript. Please forgive any grammar or spelling errors. Jason: You know, people think […]
The post EU238: Black Friday/Cyber Monday Offers That Just Work appeared first on eCommerce Uncensored.
What marketing comes down to is the final offer. Your offer is everything. One thing the guys have experienced is that the offer you used a year ago, may not work in today’s world. An offer that failed last year, may take off this year! They guys break down the how & why this […]
The post EU237: Should You Reuse an Old Winning Offer or Just Try a New One? appeared first on eCommerce Uncensored.
Black Friday & Cyber Monday are right around the corner. After experiencing many Black Fridays & Cyber Mondays, the guys give out their not so obvious checklist so you can be confident when the time is here! This is a direct transcript. Please forgive any grammar or spelling errors. Kevin: With your creative […]
The post EU236: The Not So Obvious Black Friday/Cyber Monday Checklist appeared first on eCommerce Uncensored.
As business owners, we all want traffic to our website. We put together a ton of ads in order to do that. In episode 235, the guys break down not only how to get traffic, but how to get the RIGHT traffic to your website! Getting the right traffic means higher conversion rates and […]
The post EU235: The Importance of Using the Right Bait for Your eCommerce Marketing appeared first on eCommerce Uncensored.
It’s that time of year! That’s right, Black Friday/Cyber Monday is right around the corner. This year is definitely different due to shipping delays, costs going up, and other issues. The guys break down how your business can set up your business now and how to do it successfully. This is a direct transcript. […]
The post EU234: Preparing for Black Friday – Cyber Monday appeared first on eCommerce Uncensored.
As you all probably know, Facebook was shut down for a few hours on Monday. This affected business and advertisement. In this episode, the guys are breaking down why Facebooks shut down should not stop your business from making sales! They share some personal tips & tricks on how to keep your business going, […]
The post EU233: Facebook Went Down, Now What? appeared first on eCommerce Uncensored.
The new 15 iOS update is here. As privacy regulations get more and more restricted, it is becoming harder to specifically track your customer’s behaviors. The guys dive into detail about how the new update is going to be affecting your email, Facebook ads, and other tools you use for your marketing. This […]
The post EU232: iOS 15 Update – How it Will Affect Your Email Marketing appeared first on eCommerce Uncensored.
The guys have marriage counselor Dr. Lee Baucom on the show for some entrepreneurial marriage boot camp. With Dr. Baucom, the guys go through the difficulties of being an entrepreneur and having a spouse. Just being a typical entrepreneur, it can be a slippery slope to make your spouse feel that your business is […]
The post EU231: Marriage and Entrepreneurship with Lee Baucom, Ph.D. appeared first on eCommerce Uncensored.
We all have things we are great at and not so great at. Those aspects reflect into your business’s success. Having a business partner may be beneficial to balance those things that you may not be so great at. In this episode, the guys talk about how their partnership in business works so well […]
The post EU230: Do Business Partnerships Really Work? appeared first on eCommerce Uncensored.
As your business grows a large email list looks impressive. As entrepreneurs, we are always told a larger list is better. That is not always true. In episode 229, the guys go over why you may want to delete some of those email subscribers from your list. This is a direct transcript. Please forgive […]
The post EU229: Should You Delete Unengaged Email Subscribers? appeared first on eCommerce Uncensored.
As an entrepreneur, you are told to always be on the grind schedule. You think of flashy cars, lots of money, having the biggest house…That’s great and all, but at the end of the day, what do you truly want to get out of entrepreneurship? In this episode, the guys talk about what they […]
The post EU228: The Delicate Balance Between Family and Entrepreneurship appeared first on eCommerce Uncensored.
Join us as we talk about the importance of learning how to apply what you learn from reading. You can read all the information and helpful tips you want, but none of that means anything unless you take the steps to apply it. They guys even include some of their top recommended business books! […]
The post EU227: The Secret to Unlocking the Power of Books appeared first on eCommerce Uncensored.
Joseph Wilkins is back on the show! Joseph was a guest on our show in episode 190. He is the founder of a video production agency, FunnySalesVideos.com, that creates funny, viral sales videos that have generated millions of views across social media platforms. In this episode we discuss Joseph’s eight steps on how […]
The post EU226: 8 Steps to Making a Funny Sales Video with Joseph Wilkins appeared first on eCommerce Uncensored.
The best copywriting defines the problem, agitates the problem, then solves the problem. We applied the techniques from The Copywriting Secrets by Jim Edwards and made 40K in just two days. If you are struggling to persuade people to purchase your product, learn how good copywriting in one sales letter can change the whole game. […]
The post EU225: The Copywriting Secret That Made us $40,000 in 2 Days appeared first on eCommerce Uncensored.
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only. You can also […]
The post EU224: How to Navigate the Highly Regulated CBD Industry with Brittany Carbone appeared first on eCommerce Uncensored.
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only. You can also […]
The post EU223: 10 Tips to Writing Better Email Subject Lines appeared first on eCommerce Uncensored.
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only. You can also […]
The post EU222: School Project to Multi-Million Dollar Business with Logan LaMance and Teddy Giard appeared first on eCommerce Uncensored.
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only. You can also […]
The post EU221: Jen’s Top Email Marketing Tips appeared first on eCommerce Uncensored.
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only. You can also […]
The post EU220: Are you Charging Enough for your Products? Here’s How to Price Them appeared first on eCommerce Uncensored.
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only. You can also […]
The post EU219: The Importance of Focusing on your Hero Product appeared first on eCommerce Uncensored.
Check out Season 3, Episode 2 of ABC’s Shark Tank to see Donny’s appearance. Check out Invis-A-Rack: https://www.deezee.com/product/invis-a-rack-cargo-management-system/ Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us […]
The post EU218: Manufacturing in the USA with Donny McCall from Invis-A-Rack appeared first on eCommerce Uncensored.
Jake Sullivan’s passion for snowboarding lead him to take over a product that he knew could be a huge success. He and his partner took over and grew Hand Out Gloves which is a solution to wearing winter gloves and having easy access to all 5 fingers quickly. In this episode we discuss his journey […]
The post EU217: How Jake Sullivan Revived a Seasonal Passion Product appeared first on eCommerce Uncensored.
Tom Burden noticed a problem during his experience as a fighter jet mechanic and turn it into a multi 7-figure business. In this episode we discuss his very creative marketing strategies as well as how he built a business that allows him to fulfill his true mission in life. Check out Season 9, Episode 10 […]
The post EU216: Guerrilla Marketing with Tom Burden Part 2 appeared first on eCommerce Uncensored.
Tom Burden noticed a problem during his experience as a fighter jet mechanic and turn it into a multi 7-figure business. In this episode we discuss his very creative marketing strategies as well as how he built a business that allows him to fulfill his true mission in life. Check out Season 9, Episode 10 […]
The post EU215: Guerrilla Marketing with Tom Burden Part 1 appeared first on eCommerce Uncensored.
Akeem Shannon learn about an adhesive that was being tested by NASA and turned that into a successful cell phone accessory company. In this episode we discuss his journal from retail and kiosk sales to ecommerce after his appearance on Shark Tank. Check out Season 12, Episode 4 of ABC’s Shark Tank to see Akeem’s […]
The post EU214: NASA Adhesive to Successful eCommerce Business with Akeem Shannon appeared first on eCommerce Uncensored.
Email marketing is the key to any successful ecommerce business, but having people on your list is only the first step. In this episode we discuss how you have to do whatever you can to turn email subscribers into paying customers. Don’t forget to please leave a comment below or review us on iTunes or […]
The post EU213: Turning Email Subscribers into Paying Customers appeared first on eCommerce Uncensored.
Kim Lewis started out by selling a subscription box of DIY hair products. Now she has a mult-million dollar hair care line that is based on serving a community of people and building relationships with her customers. In this episode we discuss her journey and the strategies she uses to continue to grow. Check out […]
The post EU212: How Kim Lewis Grew CurlMix to a Multi-Million Dollar Business appeared first on eCommerce Uncensored.
Kyle Bergman took the typical route through college and into a corporate job. However, after learning the ropes he took matters into his own hands and created a clothing line that brought together sweatpants and overalls. In this episode we discuss his experience in corporate retail, to building his own brand Swoveralls, to now growing […]
The post EU211: Kyle Bergman’s Journey From Corporate Retail to Creator of Swoveralls appeared first on eCommerce Uncensored.
Scott and Gina Davis are founders of Dog Threads, a clothing line for dogs and their owners. In this episode, Gina tells us how she used her background in fashion to create a successful ecommerce brand that specialized in matching clothes for dog lovers. Listen to how she handles the designs, inventory, marketing and more. […]
The post EU210: How Gina Davis Used Her Background in Fashion to Create a Dog Clothing Line appeared first on eCommerce Uncensored.
Jason Woods wanted to give more people a realistic opportunity to enjoy high speed water sports. So he set out to build an innovative personal watercraft that the average person could afford and transport easier than the standard options available. In this episode we discuss his journey from invention to then being on Shark Tank […]
The post EU209: How Jason Woods Created a Watercraft Business from Scratch appeared first on eCommerce Uncensored.
16-year-old Shirah Benarde had a dream after hearing a horrible story about her friend’s experience with drink spiking. That dream lead her and her brother to create a product that helps people avoid this dangerous situation. In this episode, we speak to her brother Michael Benarde about their experiences building this product from scratch. We […]
The post EU208: How a Brother and Sister Built NightCap from a Dream to ABC’s Shark Tank appeared first on eCommerce Uncensored.
Jim Pittman invented Airbedz, an air mattress that conveniently fits in the bed of any pickup truck. His entrepreneurial journey, like many others, was full of ups and downs. Including a tough appearance on ABC’s Shark Tank (Season 3, Episode 13). Even though he was turned away he continued to push through and has created […]
The post EU207: How Airbedz Grew A Multimillion Dollar Brand Without Online Marketing appeared first on eCommerce Uncensored.
The key to email marketing is to think of it as relationship building. When you get someone on your email list it’s important to create a connection with that person. Use your post sign-up flow to share your story and your core values. When you build that kind of bond with a person the sale […]
The post EU206: Connecting People to Your Brand and Building Relationships appeared first on eCommerce Uncensored.
Personal trainer, Ashley Drummonds, was determined to create a delicious treat that wasn’t full of chemicals, toxins, and artificial ingredients. So she created ABS Pancakes, a healthier alternative to the standard pancakes we eat. Now ABS is a collection baked goods that you can enjoy while hitting your nutrition and weight loss goals! In this […]
The post EU205: How Ashley Drummonds Built a Business Around a Healthier Alternative to Pancakes appeared first on eCommerce Uncensored.
Christian Schauf is a hardcore adventurer that realized there wasn’t a great survival pack available for him. He filled that hole in the market by building Uncharted Supply Co., an ecommerce store that sells premiere survival packs and tools. In this episode we discuss all the ups and downs he’s been through along the way […]
The post EU204: How Hardcore Adventurer, Christian Shauf, Grew a Survival Kit Business appeared first on eCommerce Uncensored.
Allison Schaaf was a personal chef but struggled with ways to scale it to the next level. So she decided to use her knowledge of food and nutrition and she created an online meal plan service. In this episode we discuss her journey and even some new endeavors she’s pursuing. Check out prepdish.com for a […]
The post EU203: How a Personal Chef, Allison Schaaf, Turned Her Passion into a Business appeared first on eCommerce Uncensored.
After creating an alternative to coffee in a dorm room, Jimmy Decicco and his 2 brothers built Super Coffee. In this episode we discuss their journal to build Super Coffee to an 8-figure retail and ecommerce business. We also talk about his experience on the TV show Shark Tank. Check out Super Coffee: https://drinksupercoffee.com/ The […]
The post EU202: How 3 Brothers Built an 8-Figure Beverage Company with Jimmy Decicco appeared first on eCommerce Uncensored.
When Jason Brown realized he could make some real money in the stock market he began teaching others his secrets to success. In the episode, we talk about his course and how he has used YouTube and webinars to build a million dollar business. The Brown Report: https://thebrownreport.com/ The Truth About Facebook Ads Course Giveaway: […]
The post EU201: How to Use YouTube and Webinars to Build a Million-Dollar Course with Jason Brown appeared first on eCommerce Uncensored.
It has been an amazing experience and we have changed a lot over the last 4+ years to get to this our 200th episode. In this podcast we talk about our journey from not knowing a damn thing about podcasting, to acquiring sponsorships, to building some wonderful relationships by consistently creating valuable content. The Truth […]
The post EU200: The Long Game of Content Marketing appeared first on eCommerce Uncensored.
Jacques Hopkin has built a 7-figure business selling a piano course. Now he has a podcast where he interviews other online course creators and teaches the tips and techniques he has used to get him to over 1 million dollars in sales. In this episode we discuss what he has done over the last 7 […]
The post EU199: Creating Million Dollar Courses with Jacques Hopkins appeared first on eCommerce Uncensored.
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only. You can also […]
The post EU198: Lessons Learned in 2020 appeared first on eCommerce Uncensored.
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only. You can also […]
The post EU197: Buying Email Lists, Cold Emails and Acquiring Customers appeared first on eCommerce Uncensored.
There’s a virtue in all of us that is necessary to succeed in business. Without it failure is inevitable. In this episode we discuss times we’ve fell into the trap of impatience. You must trust the process of building a brand, do the right things over and over again and it will lead you to […]
The post EU196: The Virtue That Will Make Your Business Succeed appeared first on eCommerce Uncensored.
This year Black Friday and Cyber Monday felt a little different than it ever has before. However, there’s always one consistent thing that never changes that can sometimes be overlooked. In this episode we discuss what almost slipped our minds and how we capitalized on a strategy that should never be forgotten. Don’t forget to […]
The post EU195: Our Biggest Money Making Strategy on Black Friday / Cyber Monday appeared first on eCommerce Uncensored.
We’re starting a new business in a niche that is very crowded and has a lot of “noise” on social media. We’ve put a plan together that allows us to cut through all that noise and communicate to our audience directly. In this episode we discuss our new business and how we’re gonna use email […]
The post EU194: Using Email to Cut Through the Noise appeared first on eCommerce Uncensored.
Black Friday and Cyber Monday is right around the corner. While planning out our strategies for our clients and our own personal brand we’ve come up with these tips to help you get the most out of your email campaigns. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. […]
The post EU193: Email Tips for Black Friday/Cyber Monday appeared first on eCommerce Uncensored.
We always say that the key to a successful campaign is the offer. With Black Friday and Cyber Monday upon us you need to determine what that irresistible offer is going to be. In this episode we discuss how we use email to make that decision for us. Don’t forget to please leave a comment […]
The post EU192: Pre Black Friday Test plus Results appeared first on eCommerce Uncensored.
Christina Nicholson had a career in TV until she decided that she wanted a different life for herself. Since then she has built a successful PR agency called Media Maven (https://www.mediamavenandmore.com/). She’s has also created an app called Podcast Clout (https://podcastclout.com/) which helps you find the perfect podcast to be on to promote your product. […]
The post EU191: Building a Team and PR with Christina Nicholson appeared first on eCommerce Uncensored.
Joseph Wilkins owns a video production agency that creates funny, viral sales videos that have generated over 50 million views across all social media platforms. In this episode we discuss the process he went through to create a video for one of our previous guests, Ryan Mckenzie, co-founder of Tru Earth. This video has generated […]
The post EU190: Viral Sales Videos with Joseph Wilkins appeared first on eCommerce Uncensored.
Politicians are estimated to spend around 11 billion dollars on Facebook and other social media ad platforms this election season. This without a doubt will cause a rise in your social media ad costs. You may be thinking your offer isn’t working anymore, your messaging needs to change, no one wants your product anymore, etc. […]
The post EU189: What to do About Ad Cost Rising During the Election appeared first on eCommerce Uncensored.
SEO is a hot topic throughout all online business. It’s certainly a way to grow traffic to your website but you have to make sure you have the right strategies in place to get the most out of it. In this episode we discuss the 3 types of traffic. The traffic you control, the traffic […]
The post EU188: How to do SEO “The Right Way” for E-commerce appeared first on eCommerce Uncensored.
We get this question a lot… “Should we buy an email list?”. Our answer has always been NO. Don’t get us wrong, it’s always best to grow your list organically but if you do it right and you put the right strategy in place, a vetted, purchased list can give you a good head start. […]
The post EU187: Should You be Buying Email Lists? appeared first on eCommerce Uncensored.
COVID-19 has taught us a lot over the last 6 months. Not only about how customer behavior has changed but how the work life landscape has changed as well. In this episode we talk about how it has affected us and how these environmental/cultural changes have in-turn affected consumer behaviors. Don’t forget to please leave […]
The post EU186: Lessons Learned from COVID-19 appeared first on eCommerce Uncensored.
Amanda is a social media hustler! She runs a real estate team while building her own ecommerce brand selling planners and education. In this episode we talk about how she started and how she uses content to build her ecommerce business. Don’t forget to please leave a comment below or review us on iTunes or […]
The post EU185: E-commerce Content Marketing with Amanda Bohorquez appeared first on eCommerce Uncensored.
Company Background I started Milky Mama after struggling to breastfeed my first child. As a Black mother, the support and resources that were available to me were lacking. I was determined to succeed and began educating myself and was able to successfully breastfeed my son for over two years. When I became pregnant with my […]
The post EU184: Owned Growth Stories with Krystal Duhaney from Milky Mama appeared first on eCommerce Uncensored.
Company Background I was born and raised in Accra, Ghana. Ever since I can remember, I was obsessed with things that flew and with taking things apart to see how they worked. I immigrated to the US at the age of 8 after winning the diversity visa lottery. I spent my middle and high school […]
The post EU183: Owned Growth Stories with Emily Cunningham from True Moringa appeared first on eCommerce Uncensored.
Company Background Frères Branchiaux Candle Co. is an award-winning artisanal candle company based in the Washington, DC Metro area. We three brothers, Collin (14), Ryan (12), and Austin Gill (9) created and manage our growing company. In October 2017, we wanted more allowance to purchase video games. Our mom told us that we had maxed […]
The post EU182: Owned Growth Stories with the Gill Family from Frères Branchiaux Candle Co appeared first on eCommerce Uncensored.
Company background I started Glow by Daye because I needed a better option to help me maintain and protect my versatile hairstyles at night. For as long as I can remember, I bought my satin sleep caps from the local beauty supply store and they were always the cheapest and most flimsy options. Black women […]
The post EU181: Owned Growth Stories with Ranay Orton from Glow by Daye appeared first on eCommerce Uncensored.
Company Background While working as a career firefighter/emt, my fire department was conducting our annual fire hose test to ensure each section met the performance standards. When several 50′ sections of fire hose failed their pressure test, they were placed by the dumpster to be sent to the landfill. These sections of fire hose served […]
The post EU180: Owned Growth Stories with Lance Korhorn from Ladder 34 appeared first on eCommerce Uncensored.
Ryan McKenzie grew his laundry detergent subscription business to $2 million per month in just 15 months. He’s also built and scaled several other subscription boxes in his short career. In this episode we discuss his journey to where he is now with some dad jokes and puns mixed in. Check out Ryan’s business, Tru […]
The post EU179: Ryan Mckenzie – How He Built a $2 Million a Month Subscription Business appeared first on eCommerce Uncensored.
Klaviyo recently reached out to us to interview the finalists in their Owned Growth Stories contest. During one of these interviews the topic of using Amazon vs your own ecommerce store came up. In this episode we discuss the importance of owning the success of your online business. Don’t forget to please leave a […]
The post EU178: How to Own the Success of Your Online Business appeared first on eCommerce Uncensored.
Los Silva is an expert on using influencers to grow a brand. This is a topic that we’ve never really covered on our podcast because, to be honest, we don’t know a lot about it. This interview was a bit of a learning experience for us as well. In this episode we dive deep into […]
The post EU177: Los Silva – Growing Your Brand Using Influencers appeared first on eCommerce Uncensored.
Over the last decade Molly Pittman has worked with some of the biggest names in the digital marketing space. From Ryan Diess at Digital Marketer to the Perpetual Traffic podcast and now has partnered up with e-commerce guru Ezra Firestone at Smart Marketer. Now she has a name for herself and stands along side those […]
The post EU176: Molly Pittman – Living the Life of a Digital Marketer appeared first on eCommerce Uncensored.
We recently received a success story from one of our “Truth About Facebook Ads” course students. After watching the videos he was able to create his first profitable Facebook campaign. However, after one slow sales day he got concerned and was not sure where to go from there so turned the ads off. In this […]
The post EU175: When to Scale a New Facebook Ad Campaign appeared first on eCommerce Uncensored.
Last year we received a question about Facebook ads in our private Facebook Group. It was basically asking how to get started and was looking for recommendation on resources or courses available. At the time we didn’t have a course but now we do! We wanted to revisit these topics because our course goes further […]
The post EU174: Replay – Beginners Guide to Facebook Ads appeared first on eCommerce Uncensored.
How much is a person willing to spend on your product and how much are they worth in their customer relationship with you? Once you have that, you can figure out how to be profitable. Sell your product first, then work on making money later. All the processes, upsells, emails, etc don’t have to be […]
The post EU173: Mindset: How Keeping it Simple is the Fast Way to Success appeared first on eCommerce Uncensored.
After a person buys from you there’s an opportunity to create a relationship with them that will turn then into a loyal customer that will buy from you over and over again. Through post-purchase email flows you can educate and indoctrinate people not only on the product they purchased but also the company itself. In […]
The post EU172: Building Customer Relationships and Product Consumption Campaigns appeared first on eCommerce Uncensored.
Urgency can be a key part of any marketing campaign. Adding “last chance”, “ending soon”, “limited time” to your copy can motivate buyers to act right away. In this episode we discuss our experiences with non urgent campaigns and how when we switch the messaging to add urgency, sales increased. Don’t forget to please leave […]
The post EU171: The Importance of Using Urgency in Your Marketing appeared first on eCommerce Uncensored.
Facebook recently launched “Facebook Shops”. We had a few questions about it so we spoke to our facebook rep. In the episode we share what we learned and our initial thought on it. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please […]
The post EU170: Intro to the New Facebook Shops appeared first on eCommerce Uncensored.
Email is king and the key to making more money. However, sending more emails can seem overwhelming because you just don’t have the content to send. You also may feel like sending too much is going to frustrate your list. In this episode we discuss ways to make it less stressful and how you need […]
The post EU169: How to Make More Money Sending More Emails with Less Work and Less Pressure appeared first on eCommerce Uncensored.
Using data and testing is the key to website conversion optimization. In this episode we chat with Jon MacDonald founder of The Good. He is a trusted conversion rate optimization expert who turns browsers into buyers for some of the world’s largest brands. Don’t forget to please leave a comment below or review us on […]
The post EU168: Conversion Optimization Strategies with Jon MacDonald from The Good appeared first on eCommerce Uncensored.
As much as we’d all love to have that winning ad that we can just sit back and watch, we can’t because Facebook ad fatigue is real. In this episode we discuss how we tweak and adjust our ads to bring them back to life. Don’t forget to please leave a comment below or review […]
The post EU167: How to Breathe Life Back into Fatigued Facebook Ads appeared first on eCommerce Uncensored.
Jared Lloyd is a world renowned wildlife photographer and writer who has created a 7-figure info product. In this episode we discuss our partnership with him and how we’ve made the Journal of Wildlife Photography successful using Facebook Ads and Email. Don’t forget to please leave a comment below or review us on iTunes or […]
The post EU166: Jared Lloyd – Building a 7-figure Info Product Using Facebook Ads and Email appeared first on eCommerce Uncensored.
Ecommerce aficionado, Ezra Firestone, joined us for this weeks episode. Ezra is founder of Smart Marketer, creator of Zipify apps and owner of Boom by Cindy Joseph. We discussed building an 8-figure ecommerce business, being able to enjoy success, and having a true work/life balance. Don’t forget to please leave a comment below or review […]
The post EU165: Ezra Firestone – Work/Life Balance and Success appeared first on eCommerce Uncensored.
Facebook ads and email marketing should work together. In this episode we discuss a strategy we’ve put in place to make our email profitable by using Facebook ads. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll […]
The post EU164: How to be Profitable Growing Your Email List with Facebook Ads appeared first on eCommerce Uncensored.
When you’re working with Facebook Ads, Email and Search Ads it can be really difficult to understand where your sales are coming from. In this episode we discuss our own struggles and does it even really matter anyway? Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you […]
The post EU163: Facebook, Email and Multi-Channel Attribution. Does it Really Matter? appeared first on eCommerce Uncensored.
Ashley Merrill, founder of Lunya and Lahgo, joined us for this week’s episode. She shares how she got started and built a successful women’s and men’s, comfort dedicated clothing line. Ashley talks about her ups and downs as well as how she’s handling the current COVID-19 pandemic. Don’t forget to please leave a comment […]
The post EU162: Starting an eCommerce Clothing Brand with Ashley Merrill, Founder of Lunya appeared first on eCommerce Uncensored.
The coronavirus (covid-19) has no doubt effected ecommerce sales from Facebook ads. We’ve found a way to save your ads in times like this and we discuss that strategy in this episode. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please […]
The post EU161: How to Save Your Facebook Ads During the Coronavirus Pandemic appeared first on eCommerce Uncensored.
The coronavirus is the latest thing to turn our world upside down. In times like this the economy and people’s buying behaviors are affected. Relying on a single channel for your sales leaves you vulnerable and your revenue can drop. In this episode we discuss how important it is to diversify your marketing efforts and […]
The post EU160: The Coronavirus / World Events and the Effects on your Store appeared first on eCommerce Uncensored.
When running Facebook or any paid ads it’s extremely important to get the most out of your customer at the point of sale. This is what can determine whether or not your ads become profitable. In this episode we discuss some strategy that will help you get an ROI. Don’t forget to please leave […]
The post EU159: How to Make Your Facebook Ads Profitable appeared first on eCommerce Uncensored.
Landing pages give you the ability to test quickly and efficiently. When running Facebook or any paid ads it’s so important to be able to do this. In this episode we discuss, in detail, the strategies and techniques we use with landing pages to make our ads successful. Don’t forget to please leave a comment […]
The post EU158: Using Landing Pages For Your Facebook and Paid Ads appeared first on eCommerce Uncensored.
We’ve recently been able to grow the revenue of our own brand to over 120k in revenue in a month. In this episode we discuss the strategy we used to get there. Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review […]
The post EU157: How We’re Generating $120K a Month with Facebook Ads appeared first on eCommerce Uncensored.
Creating an irresistible offer should be the #1 priority of your Facebook ads. Once you have that and you get people to buy, you can then optimize and make it better. In this episode we discuss our experiences and the things to focus on when crafting your offer. Don’t forget to please leave a comment […]
The post EU156: How to Craft an Irresistible Offer for Facebook Ads appeared first on eCommerce Uncensored.
This is definitely a topic that is often ignored, but is really important for making sure your emails end up in your subscribers inbox and not their spam folders. In addition to making sure your emails reach the inbox, we discuss the importance of list segmentation and how it can effect open rates and way […]
The post EU155: How & Why You Should Keep Your Email Account Clean appeared first on eCommerce Uncensored.
EU154 – Should You Use Dynamic Facebook Ads? We’re creating a Facebook course ! Keep updated on our social media pages and eCommerce Uncensored episodes for upcoming details ! Facebook has so many different options that they offer for your advertisement, you can use Facebook the way you need to use it ! No brand […]
The post EU154: Should You Use Dynamic Facebook Ads? appeared first on eCommerce Uncensored.
Facebook Campaign Budget vs Ad Budget Optimization In episode 153, we talk about campaign budget optimization and ad set budget optimization. Facebook was contemplating on getting RID of ad budget and only staying with campaign budget. Facebook would handle what happens to the ad budget and how it is distributed. When it comes to campaign […]
The post EU153: Facebook Campaign Budget vs Ad Set Budget Optimization and When To Use Them appeared first on eCommerce Uncensored.
Lessons Learned Spending $1,500 per Day on Facebook We spent $1,500 a day on Facebook ads and we found out a lot. When we spent $1,500 a day on Facebook ads and we learned that it is very important that you find the objective that you want your advertisement to have. This is because your […]
The post EU152: Lessons Learned Spending $1500 per Day on Facebook appeared first on eCommerce Uncensored.
Text vs Graphical Emails and How to Use Them They’re different types of emails, text and graphical. It is important to know how and when to use each of them. Most people want to stick to graphical emails, meaning only image based. The con of using only image based emails is that they end up […]
The post EU151: Text vs Graphical Emails and How to Use Them appeared first on eCommerce Uncensored.
Lessons Learned from 2019 One major lesson we took from 2019 is that scaling Facebook is hard. Facebook does not have one method with advertisement that works the same every time. Instead of using the long term conversion on Facebook, use short term. Facebook has “how long does it take people to buy ” window […]
The post EU150: Lessons Learned from 2019 appeared first on eCommerce Uncensored.
How RevAir Used Customer Service and Influencers to Build a Multi-Million Dollar Business. We interview our now client, former listener, Kim Carrasco. She is the product development director at RevAir. This product was on the market for 18 months, starting at zero dollars, and they took it to a multi million dollar business. Kim points […]
The post EU149: How RevAir Used Customer Service and Influencers to Build a Multi-Million Dollar Business appeared first on eCommerce Uncensored.
How A New Outdoor Game Went from $0 to $2 Million in 2 Years We interview Greg Meade, CEO of CrossNet. Greg takes us through his steps from starting with his product idea, and getting it to where the product is today, which is a $2 million dollar company. The company started off as […]
The post EU148: How A New Outdoor Game Went from $0 to $2 Million in 2 Years appeared first on eCommerce Uncensored.
The Importance of Defining A Persona Know who you (and your product) are AND who you want to serve. What method works for one may not work for the other. You learn by trying. Learn to identify what you want and who you should go after. You need to know who your selling to in […]
The post EU147: The Importance of Defining a Customer Persona appeared first on eCommerce Uncensored.
Tips for Selecting a 3PL with Jason Chan Choosing a third party logistics company – represent the brand to fulfill the product – shelving, packing +shipping. Ex : Amazon. Q&A with Jason Chan of Rakuten Logistics Shipping Being scalable and cost efficient are key. You want to maximize your budget for your product. 3PL’S have […]
The post EU146: Tips for Selecting a 3PL with Jason Chan appeared first on eCommerce Uncensored.
Black Friday / Cyber Monday is Over… Now What? Pull back on blogging with email ? Most are offer based, and the more you email with value – the more consumers are engaged over time. You are looking to create longevity. Just because Black Friday/Cyber Monday are over, spending does not stop ! The best […]
The post EU145: Black Friday / Cyber Monday is Over… Now What? appeared first on eCommerce Uncensored.
Scaling Facebook ads You spend more – you make more Most of the time, scale to the demand of the product. The more you scale, the less profitable you become. You have to find a medium with the ad sets that are working and scale them properly. You have to find different ways to get […]
The post EU144: Scaling Facebook Ads appeared first on eCommerce Uncensored.
Our Black Friday + Cyber Monday Email plan The key to email is frequency. Keep your customers engaged as much as possible. How to send email in frequency with out being annoying – send emails with VALUE ! email with blog add a block – force consumers to enter email to continue use of product […]
The post EU143: Our Black Friday and Cyber Monday Email Plan appeared first on eCommerce Uncensored.
Grow your Facebook Ad checklist for Black Friday + Cyber Monday Make sure the strategies that you put out into place WORK ! Schedule your ads in advance – Facebook has to pre-approve ! Make sure both your ads and landing page are inline with Facebook policy Deliverability – put out the way they should […]
The post EU142: Facebook Ad Checklist for Black Friday / Cyber Monday appeared first on eCommerce Uncensored.
Getting your Facebook advertisements ready for Black Friday + Cyber Monday ! Get in front of your audience ! You want to fix up your email. Play with mixing up with text emails vs picture emails to avoid going to consumers spam folders ! How do you get ahead of everyone else ? Take a […]
The post EU141: Preparing Your Facebook Ads for Black Friday / Cyber Monday appeared first on eCommerce Uncensored.
In part 1 of the “The Dos and Don’ts of Growing An Audience”, we discuss all of the ways NOT to grow your email list and/or audience. In part 2, we talk about all of the ways that you can grow your audience and email list. We bring up how it is important to […]
The post EU140: The Do’s and Don’ts of Growing An Audience – Part 2 appeared first on eCommerce Uncensored.
Almost every client we have has asked us the same thing about growing an email list: “Why don’t we just buy a list already filled with emails?” BAD IDEA Let us save you money, time, and energy by telling you to not do it. The problem with that is you have no idea where these […]
The post EU139: The Do’s and Don’ts of Growing An Audience – Part 1 appeared first on eCommerce Uncensored.
Black Friday & Cyber Monday are right around the corner! In the past years and especially this season, we have noticed a lull when it comes to sales for the period right before Black Friday/Cyber Monday. Don’t get discouraged! Instead, use this as an opportunity to prime your customers for the upcoming deals. This is […]
The post EU138: How To Warm Up Your Audience For Black Friday & Cyber Monday appeared first on eCommerce Uncensored.
By far one of the best interviews we had to date! It was a real pleasure sitting down with Klaviyo CEO, Andrew Bialecki, and Director of Product, Jake Cohen. Over the past year, we have really witnessed Klaviyo grow, regarding numbers of employees, number of clients, as well as the capabilities of their platform. We […]
The post EU137: Interview with Andrew Bialecki & Jake Cohen of Klaviyo appeared first on eCommerce Uncensored.
The main theme of Klaviyo Boston this year was “Own It.” Although we want to give you a little break from Klaviyo this week, we still want to go over this important concept. Kev, Jason, and Paul talk about some of the amazing key-note speakers, especially the owner of BeardBrand, Eric Bandholz. One of the […]
The post EU136: Own Your Marketing appeared first on eCommerce Uncensored.
What a amazing Day One at Klaviyo Boston 2019! We had the incredible opportunity to interview Alicia Thomas, Senior Marketing Manager at Klaviyo and host of their “Ready, Set, Grow” series. It’s exciting to get real insight on the inner workings of Klaviyo and their culture. Alicia shared her experiences on her “Ready, Set, Gow” […]
The post EU135: Interview with Alicia Thomas from Klaviyo appeared first on eCommerce Uncensored.
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only. You can also […]
The post EU134: Building Brand Awareness Offline For Your Online Business appeared first on eCommerce Uncensored.
Okay so you’ve collected this big list of emails. What do you do now? Start selling your product right? WRONG! How do you expect someone to buy your product when they don’t even trust you yet? Email is one of the best tools to build meaningful relationships with your customers. You have to offer them […]
The post EU133: Take Your Customers On A Journey With Email Flows appeared first on eCommerce Uncensored.
Q4 is coming up quick and it’s big for eCommerce! As you can imagine, a lot of businesses will be looking towards Facebook to try to grow their marketing efforts as much as possible during this time. There are a few things we want you to remember before you jump into creating Facebook Ads. First […]
The post EU132: Facebook Ad Strategies For Q4 appeared first on eCommerce Uncensored.
There’s no sugarcoating it, Facebook Ads are harder than they look. Luckily for us, we have been having some serious success running Facebook Ads for a number of our clients recently. And we just wanted to share some of the success with you, our listeners. When it comes down to it, having a successful campaign […]
The post EU131: The Key To Facebook Ads: The Right Offer At The Right Time appeared first on eCommerce Uncensored.
Some of our clients have had great success in the traditional retail industry. Now they want to bring their brand to the digital market. Here’s one lesson they had to learn the hard way… IT DOESN’T WORK THE SAME The digital market is COMPLETELY different than the traditional retail market. When people enter a retail […]
The post EU130: How The Digital Journey Differs From Retail appeared first on eCommerce Uncensored.
Welcome to the final episode of the series that describes the process we use right here at our own agency for our clients! This week we’re talking…. LOYALTY!! WOOP WOOP Having a customer buy for you is great, but having them come back to your store time and time again is amazing! These customers are […]
The post EU129: How To Build Brand Loyalty For Your eCommerce Store appeared first on eCommerce Uncensored.
Creating content for your marketing strategies can be a bit daunting at times. Many designers and marketers can be constantly bogged down with trying to make their content absolutely perfect in their eyes. We are here to remind you it doesn’t have to be perfect! This is one of the few times where we push […]
The post How to solve “Creator’s Block” as a Marketer appeared first on eCommerce Uncensored.
On recent episodes we have been going through our process that we take most of our clients through. Step one was “Awareness”. Step two was “Building your list” or capturing emails. Now we’re on to everyone’s favorite step, SELLING! Many think you just put your product in front of me and they will automatically start […]
The post EU128: Selling with Facebook Retargeting & Email Marketing appeared first on eCommerce Uncensored.
The last two episodes were all about creating content. But what do you do once you have all this content to work with? Use it to grow your email list! No matter how many times people yell “Email is dead!”, it seems to rise up and prove them wrong time and time again. According to […]
The post EU127: The Process of Using Content To Grow Your Email List appeared first on eCommerce Uncensored.
This week we’re continuing the topic from our last episode of content creation. You don’t need flashy gear or an intricate studio to create amazing content. Paul brings a perfect example of that with the Instagram account Kihmberlie . She is a photographer that creates studio quality content with just the resources around her. On […]
The post EU126: A Guide to Content Creation Part 2 appeared first on eCommerce Uncensored.
Creating content for your marketing strategies can be a bit daunting at times. Many designers and marketers can be constantly bogged down with trying to make their content absolutely perfect in their eyes. We are here to remind you it doesn’t have to be perfect! This is one of the few times where we push […]
The post EU125: A Guide to Content Creation Part 1 appeared first on eCommerce Uncensored.
Most people think that they have a pretty clear understanding of who their customer is. What we learned is that may not always be the case. We have been guilty of this in the past as well, even with the podcast. We thought we knew exactly who our listeners were, but upon getting in […]
The post EU124: Struggling With Your Message? Here’s Why appeared first on eCommerce Uncensored.
We have been having this debate in the studio for a long time now. How important is creative when it comes to gaining conversions? On one side we have Jason, who believes that the speed of getting content out is the number one priority. One the other side we have our Senior Designer, Paul, who […]
The post EU123: Creative Design From A Marketing Standpoint appeared first on eCommerce Uncensored.
When starting an online eCommerce business, the platform you choose for your store is a big decision. We have experience with a lot of clients over the years and have seen disasters as well as some incredible success regarding different platforms. A recent client of ours has recently been experiencing issues with Magento and has […]
The post EU122: Shopify vs Magento vs WooCommerce appeared first on eCommerce Uncensored.
SEO has been a buzzword going around for years. Many businesses know they should be using it, but not many know exactly how. If you haven’t already heard, Klaviyo (our favorite email marketing and relationship building platform) released a new videos “Ready, Set, Grow”. Some of our clients, as well as members of our Facebook […]
The post EU121: SEO: What Role Should It Play In Your Business appeared first on eCommerce Uncensored.
Don’t forget to please leave a comment below or review us on iTunes or Stitcher. If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only. You can also […]
The post EU120: Our Top Four Email Automations for eCommerce Businesses appeared first on eCommerce Uncensored.
Clarifying your message to connect with your audience is the topic covered on this week’s episode of eCommerce Uncensored. Recently, we have built a relationship with a new client that has some revolutionary technology. While the product itself is amazing, the messaging on the marketing end should be focused on solving a problem rather than […]
The post EU119: Clarifying Your Message to Connect With Your Audience appeared first on eCommerce Uncensored.
Scaling your business in a small niche is the topic of this week’s episode of eCommerce Uncensored. We received a question from one of our listeners who sells inexpensive products to a very small, specific market. The question was how to scale a business that does not necessarily have expensive products to sell or a […]
The post EU118: How To Scale Inexpensive Products In A Small Niche appeared first on eCommerce Uncensored.
Sales Funnels and Multi-Touch Marketing are the topics covered on this week’s episode of eCommerce Uncensored. We implement funnels for most of our clients and we’ve been seeing some incredible results. As always, we highly recommend you take a look at our favorite Email Marketing and Relationship Building Platform, Klaviyo. Back to the main topic, […]
The post EU117: Multi-Touch Marketing & Sales Funnels appeared first on eCommerce Uncensored.
You just can’t teach experience. Don’t get us wrong, that does not mean someone lacks knowledge because they haven’t gained much experience, but there are some things that can only be learned through experience. This goes beyond one’s personal life, but can be applied to eCommerce businesses as well. But before we get into the […]
The post EU116: You Can’t Teach Experience appeared first on eCommerce Uncensored.
This week’s episode of eCommerce Uncensored is a Facebook Ad Objectives Walkthrough We want to start off by thanking all of our listeners. Our downloads have been sky rocketing lately and we’re extremely grateful for all the love we’ve been receiving from the eCommerce community. Every week, we think about topics to cover for the […]
The post EU115: Facebook Ad Objectives Walkthrough appeared first on eCommerce Uncensored.
In this week’s episode of eCommerce Uncensored, we discuss why you should use email frequency to generate more sales. Jason has recently experienced some push back from one of our clients regarding sending plain text emails. Not everyone initially understands the value of plain text emails, but the proof of success is there. If […]
The post EU114: Email Frequency: The Key To Generating More Sales appeared first on eCommerce Uncensored.
How eCommerce Businesses leverage Facebook to generate leads is the topic covered in this week’s episode of eCommerce Uncensored. The guys start off by taking some time to talk about Klaviyo and some of the new features they’ve been rolling out lately. Kevin talks about how he is finally getting more into the program and […]
The post EU113: How eCommerce Businesses Leverage Facebook To Generate Leads appeared first on eCommerce Uncensored.
Google Ads vs Social Ads is the topic covered in today’s episode of eCommerce Uncensored. The guys start off by mentioning the online course that we are planning to roll out soon. Make sure you sign up for the early bird special for a significantly reduced price and be part of our pilot group with […]
The post EU112: Google Ads vs Social Ads When & How To Use Them appeared first on eCommerce Uncensored.
How to pick products that will give you the best chance of succeeding is the topic covered in this week’s episode of eCommerce Uncensored. The guys start off by having a little intervention with Jason about him constantly arguing with everybody. Jason then takes some time to talk about Klaviyo a little bit and Kevin […]
The post EU111: How To Pick Products That Will Give You The Best Chance To Succeed appeared first on eCommerce Uncensored.
Starting an eCommerce Business from A to Z is the topic covered in this week’s episode of eCommerce Uncensored. We have a new face on our podcast today, Brianna, who is our recent hire and web designer. Brianna has her own eCommerce business and has a friend who is thinking about starting her own online […]
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Leveraging your resources is the topic covered in this week’s episode of eCommerce Uncensored. The guys first take some time to talk about Klaviyo and all the new cool stuff they’re coming out with, especially the predictive behavior. The guys then get into the main topic of using the resources around them to make their […]
The post EU109: Leveraging Your Resources To Alleviate Stress and Be More Productive appeared first on eCommerce Uncensored.
Influencers are discussed on this week’s episode of eCommerce Uncensored. The topic was brought up by one of our new hires, Brianna, who has her own eCommerce store on the side. Brianna had some questions regarding when to use influencers and how to chose which influencers would be best for your business. Before they got […]
The post EU108: When & How To Use Influencers appeared first on eCommerce Uncensored.
Paid vs Organic Social Media Engagement is the topic covered in this week’s episode of eCommerce Uncensored. The guys get into a pretty passionate debate, with Kevin & Paul being on the side of organic social engagement while Jason is on the side of paid social engagement. But first Jason talked about some of the […]
The post EU107: The Debate Between Organic & Paid Social Engagement appeared first on eCommerce Uncensored.
Facebook Ads Targeting is the topic covered on this week’s episode of eCommerce Uncensored. Plain text emails are discussed in this week’s episode of eCommerce Uncensored. This episode is a follow-up of Episode 104: How to Make Money With Email. Episode 104 is where we answered a question from our Facebook Group regarding timing and […]
The post EU106: Why You Should Send Plain Text Emails To Your eCommerce List appeared first on eCommerce Uncensored.
Facebook Ads Targeting is the topic covered on this week’s episode of eCommerce Uncensored. Kevin and Jason start off by discussing the email they received from Klaviyo recently updating them on the impressive new technology and features that is available on the platform. The new technology includes predictability of when a consumer will purchase next […]
The post EU105: Simplifying Facebook Ads Targeting appeared first on eCommerce Uncensored.
Email Marketing strategies are discussed on this week’s episode of eCommerce Uncensored. We received another question in our eCommerce Uncensored Facebook Group and decided to expand on the the topic during this episode. The question asked was about when to and when not to send emails and also about how the content of the email […]
The post EU104: How To Make Money With Email appeared first on eCommerce Uncensored.
This week’s episode expands on last week’s topic of Facebook Ads and dives a little deeper into Audiences. Jason starts off by describing the experiences we have been having with a client of ours and some of the email and marketing processes we are implementing for them. The guys take a moment to talk about […]
The post EU103: How & Why to Build Facebooks Audiences For Your Store appeared first on eCommerce Uncensored.
Facebook Ads is the main topic covered in today’s episode of eCommerce Uncensored. Jason starts off by giving some background on the changes we are going through as an agency especially regarding growth. The reason we decided to chose this topic for our episode is because we have been getting questions recently in our […]
The post EU102: Beginners Guide to Facebook Ads Targeting, Testing, and Budgeting appeared first on eCommerce Uncensored.
Staying true to your vision and your messaging is the topic covered in today’s podcast with Kevin, Jason, and Paul. The guys start out by discussing the previous Episode 100 and the podcast in general. It has been a long journey and we even almost quit at times but we stuck with it and could […]
The post EU101: Staying True To Your Message and Goals in 2019 appeared first on eCommerce Uncensored.
This is our 100th Episode of eCommerce Uncensored! On today’s episode, Jason and Kevin interview Josh Avila, a long-time listener of ours who has had recent success using the strategies we recommend in our podcast as well as the Klaviyo platform. We have been doing this podcast for over two years and its been one […]
The post EU100: How a Listener Went From Zero to Six Figures appeared first on eCommerce Uncensored.
Using your message to build customer relationships is the topic covered in Episode 98 with Kevin, Jason, and Paul. Measuring your Return on Investment with multiple sales channels is the topic discussed on Episode 99 with Kevin, Jason, and Paul. The guys start off by discussing the upcoming 100th Episode of eCommerce Uncensored, so exciting! […]
The post EU099: How To Measure ROI In 2019 With Multiple Sales Channels appeared first on eCommerce Uncensored.
Using your message to build customer relationships is the topic covered in Episode 98 with Kevin, Jason, and Paul. The guys start by discussing the trip they took to California to speak with a new client who was acquired through a listener. The company had difficulties defining a clear message that represents them and how […]
The post EU098: Building Customer Relationships With Your Messaging appeared first on eCommerce Uncensored.
Statistics from this year’s Black Friday & Cyber Monday are covered in this week’s episode with Kevin, Jason, and Albert. The conversation starts off with Jason suggesting everyone watches the new Creed movie. Jason describes how he used the amazing tools Klaviyo provides in order to maximize profits for our clients. Albert gives some statistics […]
The post EU097: How To Generate More Revenue Using Your Black Friday Cyber Monday Sales appeared first on eCommerce Uncensored.
Last minute Black Friday & Cyber Monday marketing strategies are covered in Episode 96. Jason states that this week is an excuse for you to annoy your customers. The consumers are in a buying mood and there are many ways to take advantage of that mentality. The guys mention how the event has turned into […]
The post EU096: Last Minute Black Friday & Cyber Monday Tips appeared first on eCommerce Uncensored.
Black Friday and Cyber Monday are the topics covered on this week’s episode with Kevin, Paul, and Jason. The guys discuss how this time of the year puts people in the mindset to purchase more. Even though the same deals may be available the entire year, more people are more willing than usual to buy […]
The post EU095: Optimizing Your Black Friday Cyber Monday Marketing Strategies appeared first on eCommerce Uncensored.
Brand Identity and how it shapes the way your business markets its products is discussed by Jason, Kevin, and Paul in today’s episode of eCommerce Uncensored. The conversation starts by Jason mentioning a potential client and the proposal that is being written for them. Jason also takes the time to talk about Klaviyo and how […]
The post EU094: How Companies Like Apple Secretly Inspire You To Buy Their Products appeared first on eCommerce Uncensored.
On the final installment of the Klaviyo Boston Series, Jason and Kevin interview Ezra and Eric. Ezra Freedman and Eric Silberstein are both Vice Presidents of Data Science at Klaviyo. The guys mention our Facebook group and the wonderful communication and support the group provides among listeners. Eric and Ezra discuss their background and […]
The post EU093: Predictive Behavioral Data with Eric and Ezra appeared first on eCommerce Uncensored.
Aligning your expectations from paid advertising is a major topic covered by Jason, Kevin, and Paul on this episode. The guys start to discuss the advertising and data analysis strategies regarding Facebook Advertising. Jason mentions how it can be confusing to track certain data via Facebook and how Klaviyo solves these issues through simplifying […]
The post EU092: Aligning Your Marketing and Paid Advertising Expectations appeared first on eCommerce Uncensored.
Jake Cohen, Director of Product at Klaviyo, joins Kevin and Jason on today’s installment of the Klaviyo Boston Series. The guys discuss Jake’s presentation that was previously attended and the insight that was gained. The topic moves towards form targeting and some of the upcoming features that will be available on Klaviyo. Jason brings […]
The post EU091: The Future of Email Marketing Tools with Jake Cohen appeared first on eCommerce Uncensored.
Email marketing strategies and frequency techniques are discussed by Kevin, Jason, and Paul. They talk about how to determine when to send emails and at what consistency in order to be the most effective. Kevin starts off by mentioning how important patience is in not only their podcast but in business in general. It […]
The post EU090: Email Marketing… Are You Sending Enough? appeared first on eCommerce Uncensored.
The Boston Klaviyo Experience is expanded on by Kevin and Jason. They are joined by Alexandra Edelstein, Senior Product Manager at Klaviyo, dealing primarily with flows, or automations that can help grow your business. Alexandra focuses on finding ways that the program can better assist their customers, as well as find solutions for their various […]
The post EU089: Email Automation and Flows with Alex Edelstein appeared first on eCommerce Uncensored.
The importance of quality over quantity in regards to traffic to your site and digital marketing is discussed. The guys bring in examples from a client they are taking on that are facing similar challenges to those that the listeners may be having. Mentioned is how a previous agency the client was associated with heavily […]
The post EU088: Quality Over Quantity appeared first on eCommerce Uncensored.
Kevin and Jason discuss their experience of attending a conference at Klaviyo in Boston and the amazing insight they gained. They are joined by Brian Whalley, Director of Product at Klaviyo. The guys start the episode by praising the corporate culture at Klaviyo, the friendliness of its employees, and their dedication to their work. They […]
The post EU087: Growing Your Email List with Brian Whalley appeared first on eCommerce Uncensored.
The guys are joined by special guest Josh Pasternak, also know as Chazz Rockwell. Josh is a professional DJ who also happens to be Kevin’s brother in law. This episode starts off by paying homage to September 11th and reminiscing where they were, what they were doing, and their reactions to the tragedy. The guys […]
The post EU086: Selling Doesn’t Stop When You Make a Sale appeared first on eCommerce Uncensored.
Recent trips with their families to Disney are discussed by Jason, Kevin, and Paul on this episode of eCommerce Uncensored. They expand on the funnel concept and some of the strategies Disney uses to gain consumers. The conversation moves towards the sponsorship with Klaviyo and the benefits, as well as advantages of their program. […]
The post EU085: The Magical Disney Funnel – Part 2 appeared first on eCommerce Uncensored.
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The post EU084: The Magical Disney Funnel – Part 1 appeared first on eCommerce Uncensored.
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The post EU083: Invest In Things That Can Make Money Now appeared first on eCommerce Uncensored.
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The post EU082: Simplifying Your Marketing… Not Everyone is Your Customer appeared first on eCommerce Uncensored.
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The post EU081: Simplifying Your Marketing Message appeared first on eCommerce Uncensored.
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The post EU080: A Facebook Ad Discovery appeared first on eCommerce Uncensored.
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The post EU079: Being an Entrepreneur and Having Patience appeared first on eCommerce Uncensored.
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The post EU078: A Client Story and Having Realistic Expectations appeared first on eCommerce Uncensored.
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The post EU077: How to Create Banners and Emails That Sell appeared first on eCommerce Uncensored.
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The post EU076: (Update) 5 Keys to Launching an eCommerce Business appeared first on eCommerce Uncensored.
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The post EU075: An Awesome New Feature in Klaviyo and A New Partnership appeared first on eCommerce Uncensored.
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The post EU074: A Note From A Listener and More On Klaviyo appeared first on eCommerce Uncensored.
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The post EU073: Startups and Big Ticket Items appeared first on eCommerce Uncensored.
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The post EU072: Get Creative and Get Noticed appeared first on eCommerce Uncensored.
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The post EU071: eCommerce Store – Money Rewards Speed appeared first on eCommerce Uncensored.
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The post EU070: Launching An eCommerce Store Version 2.0 appeared first on eCommerce Uncensored.
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The post EU069: Trusting What Works appeared first on eCommerce Uncensored.
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The post EU068: Part 2 – The Importance of Video In Marketing appeared first on eCommerce Uncensored.
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The post EU067: The Importance of Video In Marketing ft. Larry Garafola appeared first on eCommerce Uncensored.
[00:00:00] I don’t know if this was your intention of the story but I think like we deal with this a lot with our clients, right? They come to us and they ask us to do things that aren’t realistic. Right? Like build like a million followers on Instagram without spending any money. [00:00:20] This […]
The post EU066: Growing Your Brand with Social Media appeared first on eCommerce Uncensored.
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The post EU065: Measuring Success as an Entrepreneur appeared first on eCommerce Uncensored.
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The post EU064: Knowing When It’s Time To Pivot appeared first on eCommerce Uncensored.
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The post EU063: Using eCommerce Behavior Based Email Platforms Like Klaviyo appeared first on eCommerce Uncensored.
Episode 62 of eCommerce Uncensored is a Q & A session. Paul gets Kevin and Jason’s take on some questions related to eCommerce. As great as Paul is at finding the questions, if you have a question you’d like answered or just a topic you want the guys to discuss, just shoot them an email or message them on instagram @ecommerceuncensored.
Question #1: What are the best types of content upgrades?
Answer: Content upgrades are important for engaging your audience and as lead magnets. Depending on the audience things like videos, eBooks, guides, checklists will all work. Don’t be too complicated. You can even repurpose content you’ve already used on your blog or Facebook and create a pdf using that. It doesn’t need to be perfect at first either. You can create the pdf and once you see that people are engaging with it and downloading it, then you can take the time to clean it up.
One thing to consider is an idea taken from Matt Furey. He says that your content should intrigue your audience, but don’t give them all of the value there. Leave them wanting more, so they are eager to download the rest of the information with your content upgrade or lead magnet.
Question #2: How effective are ‘exit-intent’ popups?
Answer: Exit-intent popups can be effective and are good to have, but probably not your most effective popup tool. For starters, they don’t work on mobile. On your computer, your mouse detects where you’re going to click, so it triggers the exit-intent popup. Your phone can’t do that, so half of your audience isn’t even going to see the popup because they are browsing from their phones.
With all the different types of popups you can try, really the most important thing is to engage the audience with the content of the popup. You’re likely to get a conversion when you present the audience with value.
Question #3: What can the listeners of this podcast do to collaborate with eCommerce Uncensored or just get in touch?
Answer: We love hearing from our listeners. It’s cool because when we get inquiries from listeners we can, in a lot of ways, skip over the introductory steps of explaining who we are, what we do, and how, because our listeners know us to some extent.
That’s why we offer you a free 30 minute phone conference when you download of 5 Keys for Getting eCommerce Emails Opened, Clicked Through & Ultimately More Sales. It gives us a great way to interact with you guys, hear what you’re up to and give us ideas of things we should be doing too.
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The post EU062: Q&A – Content Upgrades, Exit Intent Pop-ups & Connecting With Us appeared first on eCommerce Uncensored.
In episode 61 of eCommerce Uncensored Jason and Kevin discuss the recent changes to the Facebook algorithm and why, as long as you’re doing things right, there is no reason for you to panic about it.
Facebook has announced that they will be switching things up in order to increase how many friends posts you see and decrease the number of business posts. A few years ago when Facebook changed the algorithm so that only 3% of the audience would atually see your posts-no one seemed to freak out as much. This time around, maybe because the news came as an ‘official’ announcement, there seems to be widespread concern.
So, should you really be worried? NO! As mentioned countless times in the podcast, your email list is your greatest asset. It is something you own and control. So if you are doing things right and using Facebook as a means to capture email addresses, then this change to the algorithm isn’t going to matter to you.
You should not be putting yourself in a position where you are relying on someone else’s platform. You don’t want to be building Facebook’s equity, but building your own brand, and Facebook should be used as a tool for this. You should be using Facebook as a way to pump out content and engage with your audience. The end game should be to get a lead, capture an email, or drive traffic back to your site-that way you are in control. If you have content that the audience really wants and engages with, Facebook’s algorithm isn’t going to affect its organic growth.
Bottom line is, it is all ever changing. Build your own equity with an email list so that you are not overly invested in something that you don’t actually control.
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The post EU061: Our Thoughts On Facebooks Recent Update appeared first on eCommerce Uncensored.
In Episode 60 of eCommerce Uncensored Kevin and Jason give you an outline of key components that they see in every successful email marketing campaign. Use this outline to determine where you can improve how you are tackling emailing your customers.
#1 Health of your email list.
This is a case where quality is more important than quantity. It doesn’t really matter how many thousands of email addresses you have, if those customers aren’t engaged with your products or if those email addresses aren’t even valid, the quantity of email addresses doesn’t matter.
Some questions to ask yourself:
- Where did your list come from? How valid is it?
- Are the people on your list engaged with your brand? Are they interested?
- Have they purchased from you before, because that’s a much easier sell?
- Are they expecting to see an email from you? If not you need to warm them up and get them used to seeing your emails.
Don’t be afraid to whittle down your list. If you are emailing the right customers you will reach more engaged people, have higher open rates and see better sales.
#2 Have multiple, complementary products to offer to customers.
It’s important to have products that can coexist. Meaning, if they buy one thing, they’re going to want this other one to go with it. That makes for an easy upsell and an excuse to reach out to your customers again. Keep the product types consistent – someone who bought makeup from you isn’t going to want to see a discount offer for a football next. Also consider how quickly your product is consumed. You don’t want to fatigue your list by sending the same product/offer repeatedly while the customers haven’t used up your product yet.
#3 Make sure your offer is attractive.
Sure, offering a discount code cuts into your bottom line, but your goal is to gain a sale and customer. That’s not going to happen if the customer perceives your offer as weak. Present an offer that will entice the customer and get them to pull out their credit cards. Even if they don’t use the offer at the time it is presented, if the offer is attractive enough they will be more willing to remain on your list and be engaged for the next offer they see down the line.
Compare your business and email marketing campaign with these components. How do they measure up? Where can you improve?
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The post EU060: Key Components To Successful Email Marketing appeared first on eCommerce Uncensored.
Episode 59 of eCommerce Uncensored is a Q & A session. Paul, Kevin and Jason are still not back in the regular studio post flooding and construction, but they are in the conference room with real mics and no background music, so getting closer to normal.
Question #1: How do B2B (Business to Business) vs. B2C (Business to Customer) strategies differ?
Answer: It’s really not all that different, because at the end of the day, you are still selling to a person. However, marketing B2B is more expensive simply because you are marketing to a smaller audience. So while the the ticket price of the B2B sale may be higher, so is the cost of customer acquisition. You’ll also find that the B2B sales process takes longer, usually because there is a chain of command that needs to approve the process. You don’t get the instant gratification in a B2B as you may see in a B2C.
Question #2: How do you integrate a podcast with your eCommerce business and what do you want to accomplish with it?
Answer: A podcast is a great tool to get your name, brand, information and product out there. A podcast helps people get to know you, what you do and build your credibility. The clients that we get from the podcast require a lot less ‘convincing’ because as listeners they already have an understanding of the process and what we do.
A podcast is another tool to pump content out, as you would with your blog or video posts. It’s a fairly inexpensive way to get your message out there and provide value to your audience. If you can get people to know and trust you, selling to them becomes much easier. So don’t constantly push your product. Instead, engage your audience with your story and stay consistent.
Question #3: How does storytelling play a role in marketing?
Answer: Check out Ben Settle. He writes a lot about how people don’t remember techniques, but they do remember stories. Engage your audience in your personal experience. Tell people why you created a product, your history, your struggles. When people get a peek into your life, they let their guard down and begin to trust you. Separate yourself from everyone else who is forcefully selling and just tell your story.
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If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only.
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The post EU059: Q&A – B2B vs B2C, Using a Podcast for eCommerce & Story Telling appeared first on eCommerce Uncensored.
Episode 58 of eCommerce Uncensored was recorded on the road, at a restaurant, during a “power lunch” due to a burst pipe in the building which houses the studio. That is the explanation for the unusual audio and background music for this episode. Work is underway to get things back to normal, but in the meantime, in Episode 58 Kevin, Jason and Paul talk about the benefits of selling your product on existing marketplaces like Amazon and EBay when starting out.
Why you should validate your product on an existing marketplace…
As said many times before, it is really important to know if your product is going to sell before you invest a ton of time and money into things like inventory and marketing. A huge piece of starting any eCommerce business is asking yourself, “do people want my product?”. Selling on an existing marketplace will answer this question. If you are successful, your job becomes to figure out the best processes to sell your product, so it becomes a matter of how rather than if.
Amazon and EBay already have a massive customer base so you are not spending the time and money searching for an audience. If you can successfully sell your product on these platforms you’re likely to experience success when you venture out on your own.
While validating your product on existing platforms is valuable, there are many reasons why you do NOT want to build your business on someone else’s platform…
- Large marketplace platforms like Amazon, EBay, Etsy, etc charge fees for selling your product, so you either need to take a hit to your bottom line, or raise your prices to compensate.
- You are not in control-at any point the ‘big guy’ can come in and shut you down or change an algorithm that completely changes your visibility and sales.
- They can take you over-Amazon has more than enough money to do anything that you are doing. If your product is selling like crazy, there is nothing stopping Amazon from manufacturing their own version of your product and taking you over.
- You cannot build a customer base. You are not growing your email list so you cannot resell to existing customers or even retarget them. Using these existing marketplaces takes away your ability to scale your business. You can’t upsell, communicate with your customers, email market, etc.
When testing your product out in an existing marketplace choose the right platform. Our very own Paul Chew makes handmade custom skateboard decks that are very cool, and uses Etsy as a platform to sell them. Check him out on Etsy at PostFourStudios and follow him on Instagram at Post Four Studios.
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If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only.
You can also check out the video of this podcast and see our beautiful faces on our YouTube channel. Click here to check that out and subscribe.
The post EU058: Validating Your Products Using An Existing Marketplace appeared first on eCommerce Uncensored.
In Episode 57 of eCommerce Uncensored Kevin and Jason give you three things you can do right now to increase your eCommerce sales immediately. Not only is this a great way for you to get a jumpstart on your business New Years resolutions, these are three steps that the team uses for every new client who walks through the “door”.
#1 Create a Pop-Up on your site offering a discount code in exchange for an email address.
This is the simplest way to grow your email list. The guys prefer to use the MailMunch plugin as it integrates easily with both Shopify and WooCommerce sites. MailMunch is free to start and allows you to customize your pop up with different offers and presentations (timed popup, scrolling popup, etc). Important tip…The wording on the popup should imply that you will be sending the discount code to the email address provided. This will ensure your likelihood of getting a real email address. BUT…once the email address is provided, the shopper should be redirected to a “Thank You” page that gives them the offer code anyway. You’ll want to do this so that the shopper has the option of going through with the sale right away and decrease the chances of them getting distracted with something else.
#2 Create an automated email with the discount code-as promised in the popup.
This follow up email should include the discount code and a link back to your store to complete the order and use the discount. Using MailChimp is a great way to automate your emails and it integrates seamlessly with MailMunch – so it will automatically send out emails to new addresses collected through MailMunch.
#3 Set up a Facebook PIXEL to start collecting data on your traffic.
You’re going to need existing site traffic for this one but…set up your Facebook Pixel, attach it to your webpage, and create a re-target ad on Facebook or Instagram to reach out to the audience who visited your site. You can even retarget the people with a discount code in order to push the sale.
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If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only.
You can also check out the video of this podcast and see our beautiful faces on our YouTube channel. Click here to check that out and subscribe.
The post EU057: 3 Easy Steps To Help Increase Sales For The New Year appeared first on eCommerce Uncensored.
In Episode 56 of eCommerce Uncensored Kevin, Jason, and Paul reflect on 2017 and make some resolutions for 2018.
Overall 2017 was a very exciting year for eCommerce Uncensored. The guys experienced steady growth and gained new clients through the podcast audience. These new clients were already familiar with the team because they are listeners, so there was less need to sell themselves and what they do. The podcast is also valuable to new clients who come in from other places, because it can be used as a place to direct these new clients to ‘get to know us and what we do’. New clients are a great way for the guys to try new things this coming year and chat about in future podcasts.
Things learned in 2017:
- You can’t help everyone who walks through the door – you need to be sure the client is a good fit.
- Some items just won’t sell, no matter how many different strategies or angles you try, sometimes it just won’t work.
- Managing client expectations from the onset is really important. Clients need to understand that they have to be patient and chances are they’re not going to become millionaires overnight.
Plans for 2018…
- Looking to restart the eCommerce store and get back in the trenches with the audience.
- Get more active on social media. Look for the guys doing live videos on Instagram and Facebook. Also follow their Instagram stories (ecommerceuncensored).
- Deliver more podcast content consistently, not matter how busy it gets here.
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If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only.
You can also check out the video of this podcast and see our beautiful faces on our YouTube channel. Click here to check that out and subscribe.
The post EU056: 2017 Year in Review appeared first on eCommerce Uncensored.
In Episode 55 of eCommerce Uncensored Kevin, Jason, and Paul go over the results their clients had during Black Friday/Cyber Monday week, and how implementing the “5 Keys for Getting eCommerce Emails Opened, Clicked Through, and Ultimately More Sales” proved effective once again.
Some Background…
A lot of the clients that the guys put campaigns together for are new to the eCommerce world and email campaigns. Some brands are more brick & mortar focused, others are more catalog/call-in based, but the results they got were impressive. The campaign was set up to run 11/20-11/27, so the Monday before Thanksgiving through Cyber Monday.
How the “5 Keys” were used in the campaigns…
KEY #1 FREQUENCY: The campaign comprised of 7 emails with the following concepts:
- Black Friday WEEK “starts now” (Monday)
- Reminder email 2 days later (Wednesday)
- Black Friday starts now (Friday)
- Black Friday ending now (Friday)
- Cyber Monday starting now (Monday)
- Cyber Monday ending now (Monday)
- Sale extended (sent in some cases on Tuesday)
While it may seem like a lot, frequency is very important here. You are running a promotion for a limited time. Not everyone on your list is going to see every email you send so as frequency increases so does the number of people seeing your emails. Customers on client lists were then segmented and re-targeted based on how they interacted with the email (open vs not, click through vs not, etc).
KEY #2 SUBJECT LINE: Under normal circumstances you don’t want to give away too much information about the offer specifics in the subject line (because you want the customer to open the email). However, due to the fact that it was Black Friday/Cyber Monday Week people are expecting some sort of offer in their inbox. While initial emails went out with more general subject lines like, “Black Friday Deals Start Now”, follow up emails, especially for those who didn’t open the initial ones had specific saving offers like, “40% OFF NOW”, right in the subject line.
KEY #3 CONGRUENCY OF THE EMAIL BODY: If the body of the email doesn’t match the expectations of the offer you put in the subject line, you can get yourself in a lot of trouble and really annoy some eager shoppers. Don’t offer one thing in the subject line and actually present something different or convoluted in the email.
KEY #4 CALL TO ACTION: Every email you send, especially when running a Black Friday/Cyber Monday campaign needs to have a call to action. Do NOT overlook a link or a big obnoxious button within the email that makes placing the order easy and simple. The longer someone has to think about it, the more likely you’ll lose the sale.
KEY #5 SCARCITY: Your campaign needs an ending date. Use that as an excuse to email your customers to remind them that time is running out. “Offer Ends Soon”, “Offer Ends Today”, “Offer Ends Tonight” are all ways to create scarcity and makes people take action because they don’t want to miss out.
What we learned…
If you follow the 5 Keys and present a strong offer, people will take it.
Some examples of Black Friday/Cyber Monday successes:
- ‘Baby Guy’ went from $8,000 per month sales to $25,000 that WEEK
- B to B company that previously took most orders by phone made $22,000 in sales that WEEK
- Record number of sales transactions for numerous other clients
All in 7 days, and all using the 5 Keys for Getting eCommerce Emails Opened, Clicked Through, and Ultimately More Sales.
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If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only.
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The post EU055: Black Friday – Cyber Monday 2017 Recap- $100K+ in Sales appeared first on eCommerce Uncensored.
Episode 54 of eCommerce Uncensored is a Q & A session. Paul gets Kevin and Jason’s take on some questions related to eCommerce, focusing on the holiday sales campaigns coming up.
Question #1: How many email variations should I create and send out for Black Friday/Cyber Monday offer?
Answer: Let’s start by recognizing that Black Friday/Cyber Monday sales are not just one day long. Plan on at least a week long promotion.
There is no set formula for the number of email variations you should send, but you’ll always want to:
- Start with a kickoff email-create a sense of urgency
- Send an email right before the sale ends
- Fill in the gaps, coming up with as many excuses to email your list. Definitely send emails on Black Friday, Cyber Monday and as the final days of the promotion take place. You’ll be sending the same offer, but with different subject lines and creative.
- Use the 5 Keys for Getting eCommerce Emails Opened, Clicked Through, and Ultimately More Sales.
Question #2: Between social media and email, which strategy tends to be more effective during the holiday season?
Answer: Nothing is going to have a better ROI and higher conversion than email. You are emailing people who are already familiar with your brand so you’re already at an advantage. We will certainly be running all of our holiday campaigns through both email and social media, but anticipate a greater response from email.
Question #3: If my product is not selling, should I move onto a different product or focus on a pain point or issue my product solves?
Answer: If your product is not selling there are two possibilities…maybe you just haven’t nailed down the messaging that gets your product across to the right customer base OR maybe people really just aren’t interested in it.
If your product isn’t selling don’t give up after the first failure. Give yourself some time to test different strategies, platforms, or demographics. You may see you’re getting initial traffic but not conversions, so that’ll show you interest exists. Try running a free plus shipping offer. If you can’t give it away for free, its very unlikely that it will sell down the line. Don’t try to force it and spend a fortune on something that isn’t working, but do give yourself some time before moving on.
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If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only.
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The post EU054: Q & A – BFCM Email Frequency, Email vs Social Media & Moving On From Failing Product appeared first on eCommerce Uncensored.
In Episode 53 Kevin Monell and Jason Caruso of eCommerce Uncensored discuss a case study of another client of theirs who experienced a successful email campaign implementing the 5 Keys for Getting eCommerce Emails Opened, Clicked Through, and Ultimately More Sales.
Doing another case study episode was the choice this time around based on the feedback and response to Episode 49 and the email campaign outlined there.
As mentioned before, Facebook marketing is great with its reach and specific targeting, but if you’re not getting consistent results, it becomes very frustrating and expensive very quickly. This is why the team at Fast Forward Unlimited implores clients use email as a cornerstone to their marketing campaigns.
In this particular case, the new marketing client was not new to fast Forward Unlimited at all. This company had been a photography and graphic design client of Fast Forward Unlimited for over 15 years. While their business is largely focused on the wholesale of product to brick & mortars, they also have a growing online presence. It took some convincing, but this client was finally ready to start a Facebook campaign. Seeing positive results via Facebook marketing and some more convincing, they then agreed to try an email campaign.
Coming in, the company had 60,000 email addresses from the brick & mortar locations and 5,000 email addresses accumulated from online buyers on their website. Despite sending emails in the past, they were not able to convert these email addresses into revenue.
Using the 5 Keys for Getting eCommerce Emails Opened, Clicked Through, and Ultimately More Sales the initial email sequence went out offering a basic 20% discount offer in three sequential emails. That month the company nearly doubled their online revenue. Shortly after that success another email sequence was sent and it worked again. To help scale this success, the guys added an email capture pop up on the company’s website, trading an email address for a 10% off offer code. That pop up has resulted in gaining an extra 10 email addresses a day.
Looking at this success the guys were able to recognize several things…
- Email campaigns are a way to control your revenue. You need an extra push to meet goals? Start an email campaign using the 5 Keys.
- Keep it simple..don’t overdo your artwork or make your offer convoluted. As soon as a customer has to think about it, the sale’s probably lost. Your email can be beautifully designed, but if it doesn’t convert into sales your client’s not going to care.
- Exploit what’s working…the 80/20 rule. Your job is not to sell all of your client’s products, your job is to increase their revenue. So if the item is selling, or an offer is working-use it!!
It all comes back to the 5 Keys for Getting eCommerce Emails Opened, Clicked Through, and Ultimately More Sales. If you haven’t downloaded or learned the free PDF, do it!
Don’t forget to please leave a comment below or review us on iTunes or Stitcher.
If you leave us a review please let us know and we’ll send you an eCommerce Uncensored T-Shirt. You can email us at kevin@ecommerceuncensored.com or jason@ecommerceuncensored.com. Sorry but we can only ship the shirt to US only.
You can also check out the video of this podcast and see our beautiful faces on our YouTube channel. Click here to check that out and subscribe.
The post EU053: Case Study-How A Brick and Mortar Business Increased Online Sales by 70% appeared first on eCommerce Uncensored.