Cody Builds a Business: Recent Episodes
Cody Burch
The Cody Builds a Business Podcast is your front row seat (with backstage passes) to watching Cody Burch build a business from scratch (no followers, no subscribers, no shine, no list...).
Will he succeed or will he fail? Stay tuned to find out for yourself.
...Hey my name is Cody Burch and in February 2017 I left my corporate job of 11 years and set sail to start my own marketing agency. In the Summer of 2017 I had the idea to create an online product to serve more people. Trouble is, I only have a handful of customers and no list...Thanks for joining me on my journey...
This is the 409th and final episode of the Cody Builds a Business Podcast.
What started as an idea in April 2018 now reaches its epic conclusion.
When I started recording in 2018 I had no idea where the journey would take me.
- I wrote a book
- I hosted 2 live events
- Started the show
- Launched a membership and coaching program
- Created 9 mini-workshops
- And traveled the world...
And on this episode - I reveal what's next for me and the agency business.
Thanks for joining me on the journey. I'm grateful for you.
~ Cody
For the first time in 5 years I officially have 0 (zero) agency clients.
How did I end up here?
Am I OK with that?
What's next?
Links:
www.callwithcody.com
www.laidbacklaunch.com
Cheesecake Factory is delicious - no doubt. But they have the most comically enormous menu in the galaxy.
Want Asian, Mexican, American, Italian food??? They got you covered.
Instead, be a food truck. Here are 3 reasons why.
Links:
https://codyslaunchmaps.com
https://laidbacklaunch.com
Did you catch the Joe Rogan interview with Mr. Beast?
Super interesting - 2 industry titans (top podcaster and top YouTuber) jamming on business growth strategies.
Today I share the top 3 takeaways from the interview, and how a 23 year old guy gained over 100m subscribers on YouTube.
Links mentioned:
-
www.funnelby5.com
-
www.codyslaunchmaps.com
Everyone has a plan till they get punched in the face. - Mike Tyson.
Ever spend weeks or months planning out every detail of a promotion only to have it fail?
I'm running 3 launches this month and 2 are going well (like most do) but one is suffering.
Today we explore what I found, what I tweaked, and how it's helping bring costs back in line with our expectations.
.....
Links: www.codyslaunchmaps.com and www.laidbacklaunch.com
Think people pay for all your bells and whistles in your program?
Think again.
Today we talk about what they ACTUALLY will pay (handsomely) for.
A few years ago I entered into amateur fitness competitions. Weird, I know.
But we measured everything - food, steps, calories, macros, sleep, reps, weights...
The whole thing.
And the transformation was dramatic.
Now, in business I've cracked down on what exactly I'm measuring and it's already paying off.
Links:
codyslaunchmaps.com
In Kevin Kelly's excellent 2008 blog post he clarifies that you don't need millions of followers to succeed. Just 1000 people.
https://kk.org/thetechnium/1000-true-fans/
Here's an excerpt from the introduction:
To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.
A true fan is defined as a fan that will buy anything you produce. These diehard fans will drive 200 miles to see you sing; they will buy the hardback and paperback and audible versions of your book; they will purchase your next figurine sight unseen; they will pay for the “best-of” DVD version of your free youtube channel; they will come to your chef’s table once a month. If you have roughly a thousand of true fans like this (also known as super fans), you can make a living — if you are content to make a living but not a fortune.
So get busy creating 1000 true fans.... one fan at at time.
I've got a streak going.
Today, February 21st, marks the 52nd day in a row I've done 100 push ups.
Day 1 (Jan 1st) it took 10 rounds to get to 100. A grueling 30 minutes spent groaning and grumbling to myself.
I was so sore the next day I could barely lift my arms.
My form was horrible, too, as my 15 yr old son pointed out.
Day 2 took just as long as Day 1. I worked through the soreness but my form was terrible.
Same for days 3 through 10.
But as the days and weeks went by the soreness stopped, the form improved, and I now knock out 100 pushups in 3-4 rounds over 6 minutes.
But what I'm most proud of is not the pushups...
It's the daily discipline of doing something I don't want to do.
Something I know I'm not very good at. Something that can be embarrassing or make my body hurt.
And while my physique looks pretty much the same as it did 50 days ago, my mind has sharpened with a daily discipline.
So here's food for thought for the weekend:
What can you do daily that will strengthen your mind or body?
Could be a couple pages of a book. Going for a walk after dinner. Not checking your phone till 10am each day. An act of kindness for a stranger.
Here's the really cool part: When you can conquer your fear, concern or discomfort over this daily ritual, the rest of the day kinda falls into place.
Since beginning my daily pushup routine I also picked up a few other great habits (cold showers, flossing, drinking 1 gal of water, sending a daily email).
And I've never been more productive in business or well-rested than these last 52 days.
All because of a decision to lower my body down to the living room carpet by my dog's bed and slowly rise back to plank position. 100 times. Every night around 8pm.
You got this,
~ Cody "5,000 Pushups" Burch
P.S. I just put together my Digital Business Toolkit (PDF). These are all the tools I use to run a lean, profitable, digital business. Click here to download a copy.
Don't throw that leaky funnel out! Fix it, instead.
My Free Plus Shipping funnel (www.CodysLaunchMaps.com) had a rocky start.
The orders were fine, the order bump was great, but the one-time-offer stunk...
So instead of throwing it out and making a new offer - here's what I did instead.
Ever gotten in trouble by a robot?
Last week I was put in FB Jail by a mistake with the algorithm.
Don't be like me... make sure your business is safeguarded from the whims of our tech overlords (and faulty algorithms).
Links:
Download the List Builder Template Here
There's a new pizza shop in town and, based on the name, we had it ALL wrong.
Today we discuss stories and their power to connect with your audience (even if you're just selling pizza).
Links:
www.laidbacklaunch.com
Alright folks, it's here. I've gotten so many questions about why the heck I'm doing a free + shipping offer.
Today I dish on ALL the details.
Click here to check out the offer https://codyslaunchmaps.com/
~ Cody
Here's a foolproof way to sell more stuff to the same traffic. Don't stop at the "gold"... give them maps, shovels and even offer to be their guide.
- Sell the idea
- Sell confidence to get their
- Sell speed and automation
- Sell "mistake avoidance"
I was pumped when a human being from Facebook reached out to talk to me about my ads strategy.
Gotta admit I felt a little pride and excitement.
But that turned sour when they proceeded to give me the worst ever ads advice of my life.
Today we explore why you can't trust so-called Experts and are better off getting experience instead.
Enjoy.
Hey here's some good news:
You don't need a 1000 products to have a cool business.
(insert happy marketer noises).
You're not Wal-Mart.
Today I tell you the story of how ONE product just went to a billion (with a b) dollar valuation.
Enjoy.
When my wife and I moved to Colorado in 2004 we were lost. Newly married, new town, new state, new job, new friends, new ... everything.
So I approached a mutual friend of mine who was a few years older and took him to lunch.
That mentorship lasted years and help save me a lot of pain in my 20s.
When I started my entrepreneur journey in 2017 I took the same path. I could go faster if I had a mentor.
But how do I find one?
How do I hire them?
We explore that and more on today's episodes.
Links:
- Tim Grover's book Relentless
- Apply to work with me
In September 2020 I experienced a colossal failure. I hosted a virtual event with 75 ticket holders (most of them free).
On the day of the live 1-day event I was devastated to find out only 8 or 9 showed up live.
I half-heartedly made an offer that no one bought.
I took a few weeks off to lick my wounds and prepare my next move.
One day I saw a post in my news feed from this guy named Justin who talked about "getting paid twice".
The idea was to get paid on the front end to teach a workshop, then get paid again on the back end with your higher ticket products and services.
Since I had just gotten paid ZERO to get paid ZERO again... this sounded appealing.
Today we talk about my mini-workshop journey and how it's revolutionized my business.
To learn more about mini workshops click here: codyburch.com/mwm
To check out my workshops:
- www.adwritingworkshop.com
- www.targetingworkshop.com
- www.laidbacklaunch.com
- www.funnelbyfive.com
Thanks for listening!
As you charge forward on your goals for 2022... be they health, wealth, or relationships...
It's important to understand the unwavering principles at play.
Want to lose weight? Eat less (mostly plants) and move more.
Want a happy marriage? Be kind, gentle, loving, considerate and affectionate.
Want a more predictable business? Grow your email list and communicate regularly.
Those are the PRINCIPLES and they are TRUE forever in all circumstances.
However... the way we go about them can change. Test new stuff. Try new routines, methods or approaches.
Eventually you'll find what works for you but you won't know until you try.
Worried that a robot's gonna steal your job?
Hopeful that a robot's gonna write you high performing marketing copy at the push of a button?
Sorry... neither are gonna happen (not anytime soon at least).
I've been playing around with Jarvis AI (https://codyburch.com/jarvis) and I have this love-hate thing with it.
What it does well:
- Titles
- Outlines
- Summaries
What it lacks:
- Long form copy
- Blog posts
- Emails
While it's cool to know which apps are out there that can help us save time or make money (or both), the robots aren't going to overturn us anytime soon.
Ask the decommissioned robo-vacuum in my basement.
I did an experiment in Oct 2021 - email my list daily.
Night or day, morning or evening, rain or shine...
I sent an email.
And you know what?
People loved it.
I got more replies, more opens, and made more sales.
Better yet? I started telling better stories and getting more confident.
If you want to learn the complete Daily Email Strategy - check out what my friends Rob & Kennedy (the guys I learned this from) are cooking up here: https://codyburch.com/email
Welcome back to the show!
After a brief hiatus (of just 11 months) the podcast is back and better than ever.
Today:
- Why I started podcasting in the first place
- Why I stopped
- The plan for the show going forward
Upcoming:
- What offers are working now
- What lead magnets are working now
- What traffic is working now
- And more...
Like what you hear? Make sure you subscribe.
What if you could grow your business with OTHER people's offers?
It's possible... and Stephanie shares her strategy on today's episode.
Links:
sizzleforce.com
laidbacklaunch.com
Today we talk with Toni Bache from the 5 Minute Business on her process called "The Dirty Beta" Launch.
Links:
IG: @the5minutebusiness
laidbacklaunch.com
Today we talk with Mel Abraham from melabraham.com. I met Mel in 2015 and we covered a wide swath of topics.
We talked about "The Thinking Hierarchy" and powerful reframes of discussing our expertise.
Links:
melabraham.com
melabraham.com/nodebt
laidbacklaunch.com
Want to learn how to start a 'luxury mastermind' business? My friend Alexis Dean has done just that with her exclusive Dovetail Community.
She started this awesome organization via word of mouth and referrals.
Today she shares her story of getting started and growing a thriving community.
Links:
dovetail.community
Learn how to launch the easy way
www.laidbacklaunch.com
Today with talk with affiliate manager (and marketer) extraordinaire on how to use other peoples audiences to grow your business.
JV's and affiliates (same diff) are SUPER powerful for growing your business.
Think about it - they've already amassed your audience so you can work out a deal with them to send customers your way. And you only pay them if / when they make a sale!
Links:
https://www.mattmcwilliams.com/
www.laidbacklaunch.com
Today we chat with Grant Baldwin (recurring guest!) on how to use speaking to grow your business.
The world has changed and there are now actually more opportunities for speakers to share their message.
Less travel time means more opportunities for gatherings of people to hear what you have to say.
Links:
http://grantbaldwin.com/
https://www.laidbacklaunch.com
Today we talk with Jeff Veley on how he used an event he was attending (not hosting) to grow his email list by hundreds of people.
Super smart strategy that we can all use.
Jeff is a great speaker, thinker and friend.
Enjoy the chat!
Links:
https://www.veleyproductions.com/generator/
https://www.laidbacklaunch.com
Today we talk with Jen Stanbrook on how she uses Pinterest to organically grow her business. Again, I don't know a ton about Pinterest so this is kinda like a coaching call on how to use the platform.
The coolest part? I was so encouraged after our chat. I thought "I can do that!".
I know you'll love the show.
Links:
https://jenstanbrook.com/
@jenstanbrook on social
https://www.laidback.launch.com
Today we talk with Lindsay Shearer from Pins 4 Profit (https://pins4profit.com/) on how to use Pinterest Ads to grow your business.
Now, I don't know a lot about Pinterest (as exhibited by the elementary questions I ask).
But this was SUPER eye opening.
I know you'll love it.
Links:
https://pins4profit.com/
https://www.laidbacklaunch.com
Today we talk with Trupti Karjinni on how she uses Skillshare to grow her membership.
I LOVE this chat because it's a non-traditional traffic source.
If you have something to teach and want to earn additional revenue doing it... Skillshare just might be for you.
Links:
https://www.thrivewithtrupti.com/
https://www.instagram.com/truptikarjinni/
https://www.laidbacklaunch.com
Today we talk with Molly Galbraith - Co-Founder of Girls Gone Strong about her new book, "Strong Women Lift Each Other Up".
I've known Molly and the team at GGS since 2017 and am super excited for her book. There are so many great ideas in the book that we unpack including:
- How curiosity is the antidote to the tiny voices holding you back from taking action
- A simple (and surprising) exercise to Google that will really open your eyes
- The Ripple Effect
- The Comparison Trap
- 8 Small (but mighty) ways you can lift women up
- And more
Links in the episode:
https://www.mollygalbraith.com/book
https://www.girlsgonestrong.com
https://www.laidbacklaunch.com
Donna and one of her clients had a crazy idea - a 24-hour online paint party.
Pretty remarkable, right?
Well, the market decided it was VERY remarkable and over 5,000 people showed up. A few months later she did a similar strategy and got another 3,500 people to register.
About Donna: Donna Clark is a former award winning television producer turned entrepreneur, visionary, non profit founder, author, and ONLINE producer extraordinaire.
She helps creative online entrepreneurs gain momentum in their online businesses by taking away the stress of the online set up, tech, and marketing strategy...so they can stay in their own zone of genius and make a bigger impact in the world.
Links:
http://backstagebusinessboss.com/
https://laidbacklaunch.com
Today we talk with Jill Angie from Not Your Average Runner on how she used ambassadors to get more sales in her program.
About Jill: Jill Angie is a certified running and mindset coach who helps women who have never felt athletic start running so they can feel confident in their body. She started the Not Your Average Runner movement in 2013 to show that runners come in all shapes, sizes, and speeds.
Links:
notyouraveragerunner.com
@notyouraveragerunner
https://www.laidbacklaunch.com
Today we talk with Ben Dziwulski from the YouTube channel WODPrep.
He shares how he uses his YouTube channel to send traffic to his offers.
We even brainstorm a new "evil scheme" on a unique direction I could go to grow my baby YouTube channel.
Links:
His YT Channel WODPrep Here
https://WODPrep.com
https://www.laidbacklaunch.com
Today we talk with Hope Zvara about her company Mother Trucker Yoga. She shares the incredible (true) story of how she married her passion for yoga and movement with a very needy industry... trucking.
That's right - she helps long haul truckers learn how to move more and live healthier lives. It's an amazing story of her ingenuity, grit, and determination to absolutely dominate a "blue ocean".
Links:
mothertruckeryoga.com
@mothertruckeryoga on FB and IG
https://laidbacklaunch.com
Today we sit down with Akilah to learn how to (actually) use Clubhouse to grow our business.
You're gonna love this one.
Lots of chatter out there on how to use Clubhouse ... and I think most people are looking at it wrong (including me).
Links:
https://girlgetvisible.com/
https://codyburch.com/laidback
Learn the "scrappy" way Mariangelica launched her membership (without paying for ads).
She is super good at IG - and used her talents there to enroll people in a presale experience through IG stories.
Links:
https://www.honesthustle.ca/
https://codyburch.com/laidback
Cole rapidly scaled the online photography education company Cole's Classroom to 10,000 members & multiple 7 figures before the company was acquired by ShootProof in 2019.
Now Cole is focused on helping other online course creators, coaches & experts build businesses that can rapidly grow past 7 figures with sustainable & predictable profits on auto-pilot so they can have both a great business without sacrificing a great lifestyle.
Learn more about working with Cole to grow your business at www.rapidscalesystem.com
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https://codyburch.com/laidback
Wanna grow your business without using FB Ads? Today we talk with Marta Spirk of the Empowered Woman podcast on how she uses FB Groups to grow her business.
Super smart strategy.
You're gonna love it.
Links:
https://www.martaspirk.com/
https://codyburch.com/laidback
Stepping outside of FB ads to get eyeballs on your business?
Linked In is an incredibly powerful tool to connect with your customers, affiliates, and influencers.
And today, Karen Yankovich takes us on a journey to better understand the platform!
Links:
https://karenyankovich.com/
https://codyburch.com/laidback
Another year in the books!
On 2/1/17 I left the safety and security of a 9-5 job in pursuit of entrepreneurial legacy.
Today we celebrate freedom.
Freedom of time, money and location.
And wherever you are on your journey - I'm rooting for you, too!
If we optimized for safety we'd be driving rubber cars at 5 miles per hour.
If we optimized for safety in our business we'd never post anything, do a live training, or write a blog...
So we're not going to optimize safety FIRST.
We're going to believe in ourselves first.
We're going to help people with our ideas.
....
And if you want to learn the laid back way to launch your next course, program or idea join me here: https://codyburch.com/laidback.
Worried about if Zuckerburg and Tim Cook will ever get along?
Lots of "sabre-rattling" about privacy and folks opting out of Facebook Tracking.
Not to worry...
Introducing a new podcast series that will teach you how to drive qualified traffic to your funnels WITHOUT the use of Facebook Ads.
I'm talking Linked In, JV, Affiliates, Pinterest, CLUBHOUSE, YouTube....
Make sure you subscribe now so you never miss an episode!
Part 3/3 of The Evergreen Sales System!
Today we talk about how to utilize an Urgency Building Deadline to create custom 1-person launch experiences in your business.
Go back and listen to Ep 317 and Ep 318 for the 1st 2 parts of this strategy.
Today brings it all home.
And if you wanna try out my not-so-secret launch strategy check it out here: codyburch.com/deadline
Now that we have our Can't Miss Offer, it' time to create an Evergreen Lead Magnet.
They go hand in hand.
The Lead Magnet solves a problem which builds momentum and trust...
Which sets up our Can't Miss Offer.
In the next episode we'll bring it home with the Urgency Building Deadline.
Mini Course Example: www.onehourfunnel.com/adscourse
Mini Workshop Example: www.codyburch.com/adclass
Wanna grow your business between launches?
Launches are cool and all - but they can be really exhausting.
Welcome to the "Evergreen Sales System" - a 3 part mini-series on how to grow your business between launches.
Part 1: The Can't Miss Offer.
How do we craft an irresistible offer and present it to our target audience?
Make sure you're subscribed so you catch Part 2 - The Evergreen Lead Magnet and Part 3 - The Urgency Building Deadline.
Was 2020 awesome for you? Horrible?
The truth is - there are always 2 narratives warring for attention in our minds. And it's up to us to decide which narrative we'll follow and what we'll do about it.
If this podcast means anything to you:
-
share it with a friend
-
email me at cody@onehourfunnel.com to discuss.
To a better 2021.
Today is part 4 of the "Next Million" series on the show.
We talk about turning a VERY uncomfortable situation into something that is now a core feature of my business.
And in the 2nd segment you'll learn why you need 5 seconds of courage to get through the day.
2 more lessons from my first million in revenue - since launching in 2017.
1) Commit - how committed are you to your dreams?
2) Codify - how to use a framework to set yourself apart from the rest.
Links:
Join the book funnel challenge here:
https://www.bookfunneldesign.com/join
We did it folks.
The odometer just rolled over to my first million in lifetime sales.
Today on the show I take you ALL the way back to those first 3 months in the brand new baby business and give you my TOP 2 lessons learned in those early days.
What's the best investment you've made in your business?
The wording matters... notice I didn't say "buy" I said "invest"...
So I'm not talking about gadgets; I'm talking about investing where you strive for ROI.
Learn my best and worst investments to date (after $250K invested) on this episode.
If you make a million dollars are you rich?
Maybe...
Consider this: what if you make $100K a year for 10 years? Are you rich?
$50k a year for 20 years?
How are you feeling now?
As with most things - the only difference is TIME and the faster we can earn money the more we can help people.
Regardless of your political candidates' outcome last week... no one is coming to save you.
The good news is that you're completely in control of your life and your destiny. You got this.
Links:
https://www.onehourads.com/audiences
My first ever paid 2-hr workshop is in the books.
It was awesome and worth repeating. This episode breaks down all the details.
If you want help writing ads that convert go here: http://codyburch.com/adclass
What if you could outsource the marketing of your business? No more IG story-ing your day, no more unending blog posts and social connections and 1:1 conversations.
Every day I send my ads out into the world and they go find me people. People who I can help.
And if you wanna harness the power of 1 great ad, come to the ad class.
Learn more and register here: http://codyburch.com/adclass
What do you get asked about all the time that you mindlessly answer b/c it comes to naturally to you?
Today we talk about "unconscious competencies" and how to use them to grow our business.
And if you want to come to the Ad Class click here: codyburch.com/adclass
What do you do when life inevitably throws you curveballs? Do you curl up into a ball or do you put on stronger muscles and bones, and grow thicker skin?
Ever feel like you completely wasted an idea, inspiration, or effort in your business? Does it ever feel worthless?
Well, good news! I've found something "worse than worthless" and I share it with you on this episode. Enjoy. :)
How do you look at money? Is it an inanimate, lifeless thing? Or do you assign a bunch of meaning and emotion to it?
Lead magnets. List builders. "Trust builders". Opt-ins....
Whatever you call them they are really powerful. And a funny thing happened - I just noticed that I crossed over the 10,000 lead mark in my own personal business. Kind of a cool milestone if you ask me...
And I've generated over 100,000 leads for my clients! How cool is that?!
Over the years I've tried it ALL when it comes to works and what doesn't work...
And on this episode I break down my top 3 list-builders of all time.
Links: https://minicourseintensive.com
This is a story all about how...
So today I have a very special treat for you. My wife Christy came on the show to celebrate 300 episodes as well as drop some knowledge bombs on virtual events.
We're pivoting our way through the apocalypse here on the Cody Builds a Business Show
To learn more about her special offer go here: https://www.virtualeventplaybook.com/presale
On this bonus episode you'll learn 10 ways to make MORE money without paying for more ads.
Links:
www.minicourseintensive.com
www.codyburch.com/sellmore
www.onehourfunnel.com/samcart
Want to increase sales but don’t want to pay for more traffic? This episode shows you how. Go to www.codyburch.com/sell-online to learn more.
Even when things are going well it's hard to not worry about the future.
Today's episode calls out a troubling trend in media and how it affects our outlook on our life.
Another guy I follow talks about it, so I wanted to share His thoughts.
Read more here <
What if you could flip traditional lead gen on its head and actually have people pay to join your email list?
Well, that's exactly what I did with a Pay What You Want Strategy
Note: This is a follow up to episode 287.
And if you want to get the complete guide to trying a PWYW strategy in your business, go to www.onehourfunnel.com/pwyw to learn more.
On this episode I tell you the unusual way I made $8,279 doing something I had to do anyways...
It's highly unusual and highly interesting (and you should consider doing it, too).
And if you want to see behind the scenes of my little experiment go to www.codyburch.com/experiment
What are you working on where you feel totally unprepared and un-ready?
Launch it!
Start before you're ready.
And if you want to follow along with my experiment (I'm building a brand new course business from scratch - no list, fans or followers) go here: https://codyburch.com/experiment
Ever notice that the closer you get to actually launching something important, tragedy strikes?
Now, I don't know why that is... but it's true.
Luckily there's a 3-step framework I employ to move through adversity.
Ever wanted to launch an online course but not sure where to start?
I made a handy checklist and you can get it here: https://www.onehourfunnel.com/courselaunch
And if you want to be part of my experiment go here: https://www.codyburch.com/experiment
When things in your life are a success or a total failure... who's to blame?
Social Media? The government? Your spouse? The economy?
Nope!
Listen to this episode to find out who it is...
What's the FIRSt thing you should do before you intro your idea to the world?
If you said "exactly map out every detail of my program"... you're wrong...
You have to focus on The Process, first!
Behind the scenes of my virtual event #FAMCON2020
Learn how I cut my hard costs by 90% while over 10x-ing my investment!
If you want to learn more about the Crew: https://codyburch.samcart.com/products/crew-coaching/
If you want to learn more about the Mini-Course Accelerator: https://codyburch.samcart.com/products/minicourseaccelerator/
Want to know how to build trust with your list before they ever work with you? Try a posture of service, not a posture of force.
Some people are ready to engage with you NOW. They want help NOW. They are in pain and you have the remedy NOW.
But, more people are not ready yet. They need time (for whatever reason).
No judgment... but whenever they're ready, here's how we can help.
It's warming up here in Colorado and with all the pools and bowling alleys still closed our liesure time can only mean one thing for my family:
Hiking.
All 3 of my boys were born here (my wife and I grew up in Texas) so we're constantly telling them how good they have it - we can drive 18 minutes and walk for 5 more and get completely lost in the wilderness.
Cool weather, chirping birds, and beautiful vistas at every turn.
There's only one problem.
When they get tired, they stop.
When they get distracted they stop.
When they get thirsty, hungry or a toe hurts... they stop.
I've hiked hundreds of miles (maybe thousands) since moving to Colorado in 2004.
My experience has taught me the ONE THING you never do on the trail as you push towards your goal is STOP.
Keep moving forward.
Out of breath? Slow down (but don't stop).
Thirsty? Sip water (but don't stop).
Toe hurts? Adjust your stride (but don't stop).
So what does this have to do with business?
Listen here to find out.
I don't know who needs to hear this - but look how far you've come. Look at the progress you've made.
Want your funnels to work better? Listen to this episode!
Want to swipe my 27 funnel templates to make your life easier? Grab them here
Something new: The Pay What You Want (PWYW) model.
Go to https://codyburch.com/templates to see the sales page.
Today we talk about the surprising new way I'm getting customers in May 2020.
I'm selling batches of my ClickFunnels templates on a Pay What You Want sale (just pay $1 and they're yours)...
I reveal why and how I'm doing this on today's episode.
Ever see someone in a street fight (most likely in a movie; depending on what part of the country you're in).
They get a crazed look in their eye... they've filed their teeth down into fangs and have brass knuckles - dramatic, I know; I'm just painting the picture.
Odds are in their favor they are going to throw a LOT of punches and sometimes those punches will land.
Today on the show I share my 2-step approach to getting more scrappy in your business.
You got this!
Breaking News: It's not about you.
I was caught up in my feelings about pivoting some parts of my business from in-person to online.
This week I hosted one of my flagship programs (formerly a 2-day live event) to a 1-day virtual event it went way better than I could have imagined.
On this episode we talk about how to get out of your own way and serve people.
Ever wanted to start a subscription business?
Today on the show I am AMPED to bring you my recent conversation with Stu McLaren from Tribe.
We talk about how to add a membership component to your business to create recurring revenue and help more people.
And, Stu is hosting a free workshop this month (April 2020) which you can (and should) register for here: https://codyburch.com/tribe
Last week we welcomed 14 new members into our private little FAM-ily here...
Today on the show I break down every element of the launch
-
What worked
-
What bombed
-
What would I do differently?
Links:
Join Stu McLaren's workshop here: http://www.codyburch.com/tribe
Join the FAM waitlist here (reopening Aug 2020): https://www.onehourfunnel.com/waitlist
Are you focusing on the wrong things? Smart entrepreneurs would rather focus their effort on the 20% of "things" that bring 80% of the results.
Today, we talk about the WRONG things in your business and what you should be focusing on instead.
Links:
Funnels for Humans Workshop (link)
Join The FAM (link)
Want to help people with your expertise but not sure where to get started?
Go here: www.funnelsforhumans.com
Feeling the pressure to make your amazing, awesome trainings, coaching, expertise or resources DEEPLY DISCOUNTED or... gasp FREE?
Today we discuss the difference in FREE and GENEROUS (they're not the same thing)
Links: www.funnelsforhumans.com
Free 3-Part Workshop Starting on April 3rd, 2020
Now is not the time to extract money from the marketplace.
Now is the time to focus on your top of funnel offers, lead generation, and influence growth.
Links: Webinar happening March 26th at 2pm MDT
https://zoom.us/webinar/register/WN_7BBeNpWSQWqeqCwBtt0rXw
See Ryan Deiss FB post:
https://www.facebook.com/ryandeiss/videos/495279098021081/
We used to go to work for 8 hours (9 counting a 1-hour lunch break).
Kids used to go to school for 7 or 8 hours.
And for now, everything looks a bit different.
Here's the cool thing - we have an opportunity to transform the entire way we do business. We may not have 8 hours to ourselves while we're all working from home.
So how do we do "less"... and do it better?
Links:
Free Ads Course
Free Ads Book
I lost a deal last week...
Today on the show I tell you the story of why and how that happened, and what I'm doing to ensure it never happens again.
Links:
https://www.onehourfunnel.com/get-started
First - We can never lose by making things too convenient for our customer.
Then - what to do during a global pandemic.
Last - learn more about my "easy button" here: https://www.onehourfunnel.com/get-started
Here's how to get more help with your online marketing:
1 - learn how to set up your ad account correctly here (free): https://www.onehourads.com
2 - learn how to get you ad campaign up and running here (free): https://www.onehourfunnel.com/adscourse
3 - learn how to get a funnel built in your business so you can get leads and sales using the internet (free): https://www.onehourfunnel.com/book
4 - have me build your funnel for you here: https://www.onehourfunnel.com/get-started
Ever play those machines at an arcade when you were a kid... the ones where you put the tokens in, they piled up, then a mechanical arm pushed them over the edge for a fat stack of tickets?
That's where I feel like I am now...
Links:
www.onehourads.com so you can learn how to setup an awesome ad campaign in just an hour.
Last week I had a promotion that, quite frankly, bombed.
Today we talk about
- How to spot an unethical marketer
- Why you need to keep showing up
- What to do when a promotion fails (hint, see #2)
To see the funnel that is working go here: https://www.onehourads.com/book
To see the funnel that bombed go here: https://www.onehourfunnel.com/ethically-win
What if you ignored your fitness ALL YEAR then, on that 365th day you had the craziest workout you've ever had!?!
Would that one intense workout make up for all the lost time all year? Of course not.
Could you ignore your spouse all year then on February 14th try to romance her? Nice try...
Consistency is way better than intensity. No Hail Mary's. We're going to play better the whole game instead of making up for it at the end.
Don't be afraid of getting totally wiped out if your next project fails. Today we talk about fool-proof methods so you can take "survivable risks" in your business, demystify the strategies that are holding you back, recover if they fail... and move forward either way.
Have you ever wanted to use speaking to grow your business? Today on the podcast I have a great conversation with my friend Grant Baldwin who has a brand-new book you can go get TODAY.
Here's the link: https://thespeakerlab.com/successful-speaker/
If you've ever wanted to leverage speaking to grow your business, get paid, and build your platform... this is the definitive blueprint.
There are lots of things you could optimize for in your life... money, free time, the beach...but what if you optimized for Joy?
"You can't buy a win... but you can hire the guy that's gonna give you a chance!"
I love this quote from Ford V. Ferrari (though I probably butchered it.. hey you're not supposed to have your phones out in the theater.
Super important announcement this week:
The FAM is officially open (till Thursday 2/13/2020 at Midnight).
To register go to www.codyburch.com/fam
Top takeaways from Funnel Hacking Live 2020:
- Tom Bilyeu
- Frank Kern
- Julius Dein
- Steve Larsen
- Russell Brunson
- Prince EA
- Garrett J White
My top takeaways from:
- Ryan Holiday
- Jermaine Griggs
- Kathryn Jones
- Russell Brunson
- Gabe Schillinger
- Dan Henry
https://codyburch.com/click
3 years ago I stepped out on my own after 11 years working a 9-5 job.
On Feb 1st, 2017 I woke up and rubbed my eyes with nowhere to be.
No commute. No office. No co-workers.
I didn’t know what to do…
So I took the kids to school…
Went to the gym…
Wrote a blog post…
Updated social profiles…
Then I got to work. (The entire journey is documented on this very podcast)
In the last 6 months I have created courses, challenges, summits, hosted 2 live events, started a private membership (The FAM) and an app-only coaching program (The Crew)...
And today I reveal my #1 lesson over the last 3 years...
Today we go behind the scenes of my new free course, "How to Actually Set Up Your FB Ad Account." Basically, I set up a new ad account from scratch and recorded the whole thing.
To access to course, go here: https://www.onehourfunnel.com/adscourse
Once inside you'll learn:
⚙️ How to setup Business Manager correctly and why it’s better than a personal account
🚀 Why boosting posts can feel like a waste of money (and what to do instead)
🖥️ How to configure your Ad Pixel and use it to your advantage
🏛️ How to structure Campaigns for maximum impact
🚨 Common mistakes people make when running online marketing campaigns (and how to avoid them)
Enjoy!
Whenever you have a major achievement in life or business, do you find yourself comparing yourself to others?
Are you caught in the comparison trap?
On this episode we talk about the #1 Thief of Joy in life and what to do to combat it.
Links:
https://www.onehourfunnel.com/waitlist
Ever watch a rap battle and think, "I could do that."?
Well, when I saw the movie 8 Mile in 2002 (starring rap phenom Eminem) that was exactly what went through my head.
So I began organizing rap battles in college.
And today I share what I learned about objection-handling from Eminem.
Prefer to read the full article? https://codyburch.com/articles/
[Actionable Advice]
Want to learn how to revive dead leads?
Let’s say you’re in real estate and you bump into someone at Starbucks.
While casually chatting they inform you they are considering selling their home in the next 6 months or so.
You make small talk about the market, new businesses moving into the area, the economy and how it may affect future home values.
Your coffee orders arrive and the agreement is made to stay in touch.
About 6 weeks later, at the exact same Starbucks, you run into them again.
How would that conversation go?
Would you jam 13 flyers in their face about homes in the area? Would you hand them a listing contract and a pen and demand their signature?
Of course not…
This episode will show you HOW to revive dead leads in your list and start the conversation.
All credit for this strategy goes to Dean Jackson and his incredible podcast, More Cheese Less Whiskers which you can listen to here.
“Cody! OHMYGOSH! I did what you said to do!”
“Really?” I slowly replied, scanning my recent memory of what she may be referring to.
“What did you do?” I asked?
“I joined a Facebook group with my exact target market in it… then I waited.”
I smiled for the next few minutes as she excitedly recapped a strategy we hatched to help her build authority, affinity, and organically add people to her email list.
She’s in my Crew coaching program, and today on the show I reveal the exact strategy we used.
P.S. Each year I work closely with a handful of business owners to personally help them grow their online business over a period of 6 months. I have 2 spots left. Interested? Email me at cody@onehourfunnel.com with the word “CREW” in the subject line and I’ll shoot you the details.
In January 2019 I set an arbitrary goal: bench press 250 pounds.
This represented a gain of about 30 pounds over what I thought I could bench press.
Within a few weeks (February 5th to be exact) I hit my goal of 250 pounds on a barbell bench press.
Impressive?
Hardly.
It was a dumb goal.
Here’s why:
For starters, it was an arbitrary number. Why not 255? 245? 275? I just plucked 250 pounds out of the air.
Worse, it was finite. Meaning, when I hit my goal - what next? Do I stop going to the gym? Do I pick a new goal? Do I go take up yoga instead?
Numerical goals are for amateurs.
Run a 10K, lose 10 pounds, eat 5 vegetables.
Goals are for losers. Winners create systems.
Get the James Clear book here:
I’m declaring bankruptcy.
Throughout the year I hoard emails I wanna read (I have a folder titled “Good copywriting” that is FULL of launch emails, great stories, and 9-word emails).
I have saved folders in Instagram and Facebook. One is titled “Ads I like”; the other “Trainings I need to watch”.
As I peruse social media I’ll snag a great ad, article or video and catalog it as something that future Cody has to worry about.
I do the same with podcasts… I’ll find some obscure marketing or economics topic and download it for later.
Same with
… journals with the first 4 pages filled out from a conference in 2019
… sticky notes that look like I’m trying to solve some horrible crime (I’m just missing the red yarn)
… cards, flyers, mailers, magazines
… notes app is full of random ideas and musings
… Trello is overflowing with evil schemes and ideas
… my calendar is full of recurring appointments
On and on it goes.
By the time December rolls around I’m afraid to look in my mail sorter on the corner of my desk.
Digitally and physically there are half-built bridges, clutter and debris everywhere.
The answer?
Declare bankruptcy on your calendar, desk, phone and commitments. Just delete everything. It sounds scary but it is incredibly exhilarating once you get started.
And if you’re like me - once you start decluttering it’s hard to stop.
Last week we filled our entire sidewalk with donations to be picked up by the Veteran’s org in town.
Our trash and recycling bins were overflowing with what we heartlessly discarded.
My podcast app is clear; those social folders empty.
I even Windexed my dry-erase board in my office (I know what you’re thinking - why did you use Windex if it’s dry erase? GREAT QUESTION - well, you see, I had things on that board for so long that the dry erase marker turns more permanent…)
So this episode is your permission slip to do the same.
Ruthlessly assess if those appointments on your calendar are necessary.
Will you ever read those magazines and emails?
Will those podcasts and audiobooks ever make it to your ear canal?
Do those auto-shipments from Amazon REALLY need to keep arriving as often as they do?
Trust me… it feels so good!
Start the new year off right. Declutter. Reorganize. Reprioritize. Then go crush it in 2020.
~ Cody “Clean Slate” Burch
P.S. I’m hosting a live in-person workshop next month in Colorado. It’s small (less than 10 people) and we’re going to actually get your promotions (funnels and ads) done and live. Would you like to join us? Email me (cody@onehourfunnel.com) with “workshop” as the subject line and I’ll get you the details.
Behind the scenes of the LAST ever One Hour Funnel Live
We've rebranded!
Go to https://www.famcon2020.com/ to sign up for the free waitlist
Behind the scenes of Day 2 of the last ever One Hour Funnel Live
To sign up for the next event (free waitlist) go to: https://www.famcon2020.com/
Behind the scenes of Day 1 of my live event, One Hour Funnel Live
To get on the early notification list for FAMCON2020 go to www.famcon2020.com
Wanna know how to derive some meaning out of your FB ads account? This episode shows you:
- How to get a baseline for your ads
- What to do next
- When to scale or bail
Also, this episode is brought to you by my awesome book which you can get here: https://www.onehourfunnel.com/book
Like what you hear? Leave a rating / review!
Today's question from FAM member Andrew:
I wouldn’t mind hearing more about how you build as you go (to test and not waste time going the wrong way) instead of building out everything first and crossing your fingers
(By the way if you wanna join amazing humans in The FAM then go to the waitlist to be notified the next time we accept new members. https://www.onehourfunnel.com/waitlist)
OK - today I answer Andrew's question by going behind the scenes of my latest funnel launch.
- Where do I start
- How do I know if it's working
- What do I change first
- How do I avoid perfectionists' curse?
To see this funnel in action go here: https://www.onehourfunnel.com/book
What idea do you have sitting on the sidelines? Wondering what might have been? Will it perform? Will it fall flat? Will it soar?
You gotta get it out there - get in the game.
www.onehourfunnel.com/book
A month ago we were rear-ended (nobody hurt thankfully) and have been sharing a car since the insurance company decided to total our minivan.
Well, we finally found something we liked and went through the entire car-buying process at Carmax.
They are different... basically they take everything people hate about car shopping and do the opposite. You can sit in any car, test drive any car, the prices are set ahead of time, and the sales people are not pushy at all.
Today we unpack 3 lessons I learned from my experience and how you can incorporate them into your business so you can grow and scale more smoothly!
~ Cody
Where were you a year ago? Imagine where you will be a year from now. On this episode, Cody reflects on my 2019 was an incredible year and Y 2020 will be the best year yet. Then - go to www.onehourfunnellive.com to snap up your tickets 🎫
When thinking through who your product, service, idea or message is FOR - it's useful to think through the opposite (and why).
Who is it NOT for (and why)?
Ever feel like a fraud? Where you actions don't map with your skill sets?
I have. Full story today on the show.
Links: www.onehourfunnellive.com
"Document your journey" they say...
Why though?
Today I give you 2 great reasons to document your journey of growing your business.
Email me at cody@onehourfunnel.com with what you're gonna do to take a step to documenting your journey.
And to get your tickets to the event go to www.onehourfunnellive.com
What do you do when you're staring down the gap between where you are and where you want to be? You need a plan! Here's how to get one
Then, go to www.onehourfunnellive.com and make a plan to come to the event so WE can make a plan for your 2020 marketing!
Ever feel like you don't have a safe place for stupid questions? Today on the episode I reveal HOW to get them answered.
Then, go to www.onehourfunnellive.com to get your ticket and ask me in person.
If you wanna train for the olympics, but have never swam before, do NOT worry about shaving your arms (yet).
Focus on what matters.
And then: go to www.onehourfunnellive.com to secure your seats at the best last event of the year.
Today we break down 2 unusual funnels for you - The Flying Funnel and The Medieval Funnel.
I'm always looking for more ways to serve my customers and get better results (for them and for me). And these 2 off-the-wall examples will inspire you to take action in your own promotions.
Then - go to www.onehourfunnellive.com and get your ticket secured so you can master funnels and ads in your business.
Ever find yourself completely paralyzed and not sure what to do next? Listen here.
Then, go to www.onehourfunnellive.com to secure your ticket to the BEST LAST event on 2019.
We mess up. Life isn't fair. The greatest product doesn't always win. So what are we going to do about it? We're going to focus on the fix... not the fairness.
Grab your ticket for One Hour Funnel Live here: https://www.onehourfunnellive.com/home
Today we go behind the scenes of my SECOND 2-day implementation workshop to analyze what worked, what I’d do different and how to pull off a 2-day workshop of your own.
Your ideas are worthless.
They are valueless.
You have to actually implement them!
If you have an idea you've been kicking around you owe it to yourself to join me at One Hour Funnel Live in December in Denver. Go here to register your seat: https://www.onehourfunnellive.com/home
Welcome to November! Today I wanted to bring you up to speed on the journey so far. As I say in intro - this is your front row seat to watching me build a 7-figure business from scratch or die trying.
And... we're nearing the first milestone (cumulative 7-figures). Then it's 1 million in a year, then 1 million profit...
But, hey, we're on the way.
Meet up with me in person here: https://www.onehourfunnellive.com/home
In June 2019 Sarah just had an idea - she wanted to help baby's sleep through the night and help tired parents have a better life.
But she wasn't sure how to bring that idea to the world. She joined my coaching program, The Crew, so she could go faster.
And, boy, what a ride it's been.
====
Download your FREE copy of the Baby Sleep Cheatsheet
Website - https://throughthenightmethod.com
Pinterest - https://www.pinterest.com/throughthenightmethod/
Facebook - https://www.facebook.com/throughthenightmethod/
Instagram - https://www.instagram.com/throughthenightmethod/
And book your ticket to my live event here: https://www.onehourfunnellive.com/home
Link to Tim Ferriss blog; https://www.google.com/amp/s/tim.blog/2008/10/03/harnessing-entrepreneurial-manic-depression-making-the-rollercoaster-work-for-you/amp/
On today’s episode, we learn how I used a success path to more than double the enrollment in my private membership community. Learn what a success path is, how to use it in your business, and how I leveraged it to have an awesome enrollment. See you there.
Ready to master funnels and ads so you can grow your business and help more people? www.onehourfunnel.com/thefam
I'm on the heels of my #100LeadsChallenge (which was awesome) and I am ALL about challenges in your business.
For me, it's great to take the FIRST THING you help people with - and package it in a fun 3- or 5-day challenge.
I've now run 2 challenges in my business and they have both been very profitable.
Well, today on the show I have the man himself, Victor Vento who walks us through how to do a challenge and how to spice it up with chatbots.
Victor has made quite the name for himself in the Chatbot community and has a 5-day challenge of his own kicking off next week.
Check out the episode then check out what Victor is doing with his challenge here: https://www.ventobot.com/challenge
Wanna go behind the scenes of Social Innovation Monthly (a monthly membership that sends out social media recipe cards)? When we last had Alyssa on the show, this was a BRAND new idea but she has since successfully and profitably launched out to the world and I wanted to hear how it went!
Alyssa is one of those people that I could chat with forever and one of my FEW repeat guests... (which goes to show you: be nice, do something interesting and I'll ask you back! Haha)
Links:
https://www.socialinnovationmonthly.com/
https://www.onehourfunnellive.com/home
While promoting the #100LeadsChallenge this week (and it's not too late to join here) - I noticed something really cool. My page fans grew, my engagement grew, my website hits grew, my email list grew, my chatbot grew, my FB group grew...
I'll show you why and how on this episode.
Then, go register for the #100LeadsChallenge for free here: https://www.100leadschallenge.com
Wanna know how to create EXTREME loyalty? The answer is in becoming RADICALLY generous with your target market.
Links: https://www.100leadschallenge.com
Want to know this ridiculously simple method to grow your business (that you're probably not using?)
This method (taught to me by Jay Fiset) will help you build better products, think more clearly about your clients and help you strike up partnership deals left and right.
Links: https://www.onehourfunnellive.com/home
What's left on your plate for the rest of the year? What milestones have you set and which ones have you hit? What's working for your business? Are you way ahead or way behind?
This episode explores how I approach annual planning and how my 2019 is shaping up so far.
The grand culmination of everything I'm doing will be wrapped up at One Hour Funnel Live in Denver. Secure your seats here.
Where in your life are you sitting on the sidelines and hoping to get picked by someone else?
To contribute to their book?
To speak on their stage?
To be on their show?
Something I've done over and over again is choose myself! You should, too. Listen now to find out why.
~ Cody
P.S. Want more in-person training and collaboration? Go to www.onehourfunnellive.com now to secure your seat December 17-19 in Denver, CO.
What do you do when you get bad results? Has it ever occurred to you that the bad results are the outcome of bad inputs?
Meaning, maybe the experiment was flawed from the start and it's not your fault the results were bad.
Today on the show we talk about how to test your funnels and ads before you ever draw a conclusion on them.
And, make sure you snag your ticket to One Hour Funnel Live here.
Ever struggle to forgive others? I know I sure do. How about forgiving yourself? Even tougher, sometimes, right?
Today on the show I talk about my experience with forgiveness and moving on in life based on a lesson I learned in the Columbine tragedy in 1999.
I know this episode is a bit of a diversion from the normal schedule but it's an idea I've been thinking through and need to get it out there. Enjoy.
I'd love to hear your thoughts on this episode and how it served you today. Send me an email at cody@onehourfunnel.com and let me know.
Many consider "Breaking Bad" to be the best TV show ever (or at least of the last 20 years). I loved it when it came out and have been enjoying rewatching it in advance of the Netflix movie coming out in October.
As I'm enjoying it the 2nd time around I sorted through the horrible, degenerate, illegal things that Walter White did to find 5 juicy marketing lessons that we can all employ in our businesses. Enjoy.
How can you save AND use your money at the same time? Today on the show we welcome Caleb Guillams and he tells us how to do just that.
Caleb is the author of The And Asset, the host of the Better Wealth Podcast and the founder and CEO of Better Wealth Solutions.
On today's show we talk about his financial strategy (which is pretty fascinating) as well as MY favorite thing - we brainstorm how to get more leads and sales into his business.
I know you'll love it.
Find out more about Caleb here:
https://andasset.com/book
https://betterwealthsolutions.com/
https://calebguilliams.com/
I see my business life as binary. Before I hosted a live event and after I hosted a live event. And this December 16-19 we’re doing it again. Go to www.onehourfunnellive.com to learn more and secure your seat.
Imagine a world where people apply to work with you and hope they get “picked”. Today’s episode shows you how.
What do you do when you feel called to something greater but you’re in “the gap?” You’re sitting in the waiting room waiting for your number to be called. But that’s where the growth happens. I don’t know who needs to hear this... but this episode is for you.
Successfully modifying your behavior isn't about taking a full 180; rather it's the summation of 1% incremental changes to your habits, over time, to get the outcome you really want.
On one side you have the person that's super closed off and let's NO ONE in ever. On the other side you have some crying their eyes out in the name of "vulnerability" while they're metaphorically bleeding out on the floor. The answer lies somewhere in the middle - showing up authentically in a way that serves your target audience and let's them in to your world. You'll attract those that resonate you and (equally important) repel those that disagree.
Curious what to do or say as you want to show up more authentically on social media? Lots of people tell you to be authentic and to be vulnerable and a beer at all. I think that is a really bad idea. This episode is part one of a two-part series that discusses the vulnerability spectrum and just how much authenticity you need.
Ever get an email and wonder “do I know this person?!?” And then you furiously opt out? We don’t want to do that. On this tactical episode I show you exactly how to use Email Marketing in your business to help the fast, medium, and slow lane buyers. Go to www.onehourfunnel.com/five to see my weekly newsletter.
I had a great question from a listener named Andrew regarding Ep. 208 from this Labor Day.
-
How much money do I need saved up to make the transition
-
How do I make the transition with my current employer
-
What would you do if you lost it all and had to rebuild the next 30 days.
LOVE these questions and I unpack them today.
If you have any questions please email me at cody@onehourfunnel.com and get the answers you need!
~ Cody
Want to know how to stand head and shoulders above the crowd when competing for the attention of those you seek to serve?
Want to ease the pain of "what the heck do I post" on social media?
Today, we jam on both topics: (a) "obvious boxes" and (b) "social media recipe cards".
Today's guest, Alyssa Light is a big thinker, has huge ideas and a huge heart. She is always looking for ways to increase peoples sense of belonging (including when she flagged me down at an event in Toronto earlier this year).
To learn more about Alyssa go to: https://www.socialinnovationmonthly.com
Ever wonder how to turn a passion into a side hustle? Then a side hustle into an actual career? Look no further than this episode. This Labor Day I’m showing you how to make the transition smooth and awesome. Hope you enjoyed the long weekend and I’ll see you soon!
Good news for you. Even if it feels like people aren’t watching, they are. They’re watching your promotions, they’re watching how you show up online and off-line, they’re watching how you interact with customers and leads and people and other Facebook groups, and watching how you treat your family and those around you. And at some point, when you make an invitation they will decide to join. The timing will be right. And you’ll realize that even though you didn’t know it, they were watching all along. If you wanna check out the training mentioned in this Episode go to www.morethanwordofmouth.com
I am wrapping up a three day conference in Toronto called tribe live. I joined tribe a year ago at this live event, and didn’t really do anything with it the entire year. Until last week. I launched my membership site and it was a great success and I are off to the races. Today on the show, I tell you the number one take away from this awesome conference with Stu McLaren. To sign up for the waitlist for the next time I open my membership- go to onehourfunnel.com/waitlist
On Wednesday this week I closed off the Founders Launch for my membership site - the first-ever chance someone had to enroll and get ongoing support with their ads and funnels.
Wondering how it went? I break it all down in this episode.
If you want to be the first in line to find out when The FAM opens up again, just go to www.onehourfunnel.com/waitlist and you'll be notified when we reopen later this year!
Ever notice that if you expect something to be hard it is? Or if you think something is going to be easy it tends to work out that way? Today on the show, we talk about how to surround yourself with people that will encourage you to be curious and will uplift and support you. And if you want to be surrounded by people that believe the same way, join The FAM. Learn more at www.onehourfunnel.com/famfounder
This weekend at the gym I had to swallow my pride and ask for a spot on a heavier lift than I was comfortable making on my own.
And that's also precisely why I'm creating a new membership community. To give you a spot when you need it.
https://www.onehourfunnel.com/famfounder
Why are you putting this together?
Through spending close to a million dollars on Facebook ads and generating several million in sales for my private clients, then writing a book and hosting my first event in June 2019.... I noticed a gap in the marketplace for online entrepreneurs.
People avoided leveraging the power of online marketing (Facebook Ads and Sales Funnels) to get more leads and make more sales in their business.
“Why in the world are more people not doing this?” I asked myself. “The tools and tactics are simple and effective… there has to be a reason that people are shying away.”
Though I don’t know the full answer, I have a few guesses.
One - People don’t know “how”. This leads to procrastination or avoidance. The way to learn seems overwhelming (endless YouTube videos or so-called gurus charging thousands of dollars for a course to teach you).
Two - People don’t know “who” could help them. The only options seem like they’d cost thousands of dollars a month to have someone manage it for them, or hire someone on their team (also thousands of dollars a month).
Three - People don’t know “why” this all matters. They’re content to run a business based solely on referrals which leaves them woefully unprepared if/when referrals dry up.
OK… so what are you going to do about it?
I’m going to help. Introducing The FAM (which stands for Funnels & Ads Mastery). The FAM is a membership community where online entrepreneurs can master the art of getting more leads and sales with funnels and ads.
Cool. When can I sign up?
Founding members can join Sunday August 18th through Wednesday August 21st at 11:59 MST.
The kickoff party will be happening Monday, August 26th.
What does it cost?
Monthly members pay just $39 / month (normally $59/m, a savings of 34%)**
Annual members pay just $390 / year (normally $590/y; a savings of 34%)**
**Both membership levels renew at the founding members price for as long as you’re an active member of the FAM. If you cancel and rejoin you’ll be subject to the new, higher price.
I really believe that if something is worth doing, it is worth doing well. When I grew up in Texas I played football and was constantly reminded by the coach to operate with a sense of urgency. This was brought to my attention this week while I watch my oldest son start his football practice. And the same thing is true in business. If anything is worth doing, it is worth doing with a sense of urgency. What are you holding back on? Where in your life are you procrastinating? use this weekend and next week to get unstuck and to conduct your business and life with a sense of urgency.
Welcome to Episode 200 of the Cody Builds a Business Show! We did it!
To ring in the bicentennial of the show (started April 2018) I have a very special guest today - none other than FB Ads, marketing, and branding guru Nicholas Kusmich.
Learn more at http://nicholaskusmich.com/
Also take a minute to leave a rating and review on iTunes or wherever you get your podcasts, it really helps others find the show.
Lastly, if you found this conversation helpful please share with a friend!
Here's to 200 more episodes (and more!)
- Cody
Whenever things stop working, we start to panic. We start to look for new ways to accomplish the goal that we set up for the first place. But what do we do when things start to work? I have a special membership offering coming out soon where we can work together on your finals and ads. To learn more email me at cody@onehourfunnel.com
What inspires you? Let's get material here for a minute - watches, cars, vacations, restaurants, getting pampered, nice hotels? For me, it's luxury homes. It's the Parade of Homes happening in Colorado Springs this week and I've enjoyed looking at these awesome homes. I find it super inspiring. It gives me a vision and a belief for the future.
Also, remember to register for the Failed Funnel Summit here (before I take it down!)
Have a great weekend!
Today we feature yet another interview from the Failed Funnel Summit - Justin Wise.
Justin shares the tragic story of what happened when he tried to launch a membership site... crickets.
To hear the other 14 interviews make sure you go to www.failedfunnelsummit.com to check 'em out!
What happens when we fail? Do we give up? Do we throw in the towel? Do we go back to her last job and beg for our position back? No! Of course not. We learn from our mistakes. We pick ourselves up, dust ourselves off and try again. That’s the secret to success as an entrepreneur. Try lots of things, knowing some of them won’t work out, and trying again. Today on the show, I talk about failure with my friend Yuri Elkaim. To register for free go to www.failedfunnelsummit.com
Ever wanted something to work so bad, and you felt like you were on the verge of greatness and it ended up being a huge letdown?
That's why I put together the failed funnel summit. It's 15 entpreneurs' take on what didn't work right in there business.
Go to www.failedfunnelsummit.com and register now (free).
Today's chat is with Karan Nijhawan from The Giving Circle and Jube.ca
Karan is a master of face-to-face community building through live interactions (wine, dinners, events).
Enjoy the chat and then head on over to register for the Failed Funnel Summit to hear what 15 entrepreneurs had to say about their biggest funnel failures.
You can't force it...
Life lessons learned from a late-night informercial.
After you listen to this episode go to https://www.failedfunnelsummit.com/ and sign up for free!
If you were looking to make an improvement in an area of your life, personal or business, it’s important to measure what you are seeking to improve. Whether it’s losing weight, or closing a higher percentage of your clients, or getting cheaper leads from Facebook, in order to grow and to improve we need to know our key metrics and our key measurements.
Today's conversation is with Sam Bennett - the founder of The Organized Artist Company and author of 2 awesome books.
We talk about her journey to where she is now (which includes acting, comedy, improv, writing and a bunch of others), as well as the difference between being creative and being artistic.
Sam also gives me a great pep talk at the end on how to make actual progress and end procrastination for good.
Books:
Start Right Where You Are
Get It Done
TheRealSamBennett.com
We have moon landing fever here at the Burch house. Experts say that the declaration, the decision to go to the moon was the hard part. The rest was just science. Whenever you’re ready go to www.onehourfunnel.com/five to sign up for the Friday Five newsletter.
I did it again! Today we have another great conversation with a super-smart human that has a skill set that I lack.
Her name is Laura Beauparlant and she's the founder of Lab Creative (https://www.labcreative.ca/) and the author of the brand-new book Brand Chemistry: How to attract the right clients - and keep them. (https://brandchemistrybook.com/)
We talk all about branding and swap stories of our favorite brands (and some of our least favorite brands as well).
Enjoy this conversation with Laura and then go grab a copy of her brand-new book here: https://brandchemistrybook.com/
....
We did a bit of spring (well, I guess Summer) cleaning around the house this weekend...
And it got me thinking - what else do we have to clean up around here?
Are there business relationships we need to say "good-bye" to?
Personal relationships?
Deliverables in our business? Possibly a client we need to fire?
Use these long summer days as a chance to check in and see if there's anything you can say "good-bye" to and either delegate or delete.
Thanks for listening!
As business owners, sometimes we think the value is in the volume. That’s not true. In fact, it’s exactly the opposite. The more that we can curate our subject matter and distill it down into the basic components, the more value we add to our audience. As you go into this weekend, think about how you can curate everything you know about your area of expertise so you can serve your clients better.
8 months into my entrepreneurial journey we took a family trip to Disney World. In the weeks leading up to the trip I was FREAKING out b/c I knew it wouldn't function as smoothly without me at the helm. Ever feel that way?
You (or a loved one) gets ill, or you go on that hard earned vacation only to find that things suffer while you're gone.
Enter Diane Mayor! She is a business strategize and helps people just like us "lifeproof" their business.
Enjoy this chat with Diane (all the way from Dublin), and when you're done, check her out here:
IG: diane_mayor and website: https://dianemayor.com/resources
In a world that is growing increasingly loud, impatient, and accessible... what if we slowed down?
Today's episode is a quick tip from Mr. Rogers.
Today we chat with my friend Matthew Patti (http://matthewpatti.com/)
This podcast just went intercontinental (he hails from Australia) and we talked about what his life and career is like as a "Scale and Consciousness Coach."
I loved this conversation - enjoy listening to me try to piece together these new, big ideas that I haven't talked about before. I'm like a baby giraffe learning how to walk!
~ Cody
Today we sit down with CEO and Co-Founder of the Growth Institute Daniel Marcos (website)
Daniel is a serial entrepreneur and works with Verne Harnish (Scaling Up, The Rockefeller Habits) in the areas executive coaching and leadership.
He's also a master storyteller and had me captivated at every moment.
Top takeaways from our discussion:
- Leaders are Readers
- "Who" not "How"
- Meeting rhythyms and how to make it all go faster
- The #1 problem of people that grow
At the end, he also shares his reading list for us crazy entrepreneurs.
Enjoy!
-Cody
When I was planning my live experience, I didn’t compromise. I got the team that I wanted, the venue that I wanted, and the experience that I wanted. In your business, how can you apply this same powerful principle to move you closer to your goals?
Today we sit down with Dr. Mark Wade. He's the founder of Virtual Summits Software and the host of the Virtual Summits Podcast.
You'll learn how to use Summits to get more leads, build more authority and have fun doing it!
To snag the checklist mentioned in the show go to hustleandscale.com/checklist.
To learn more about Virtual Summits Software go here: https://virtualsummits.com/
To check out his podcast go here: https://podcast.virtualsummits.com/
Day 3! The last day of the event. What we did, what we sold, what I learned, and what's next.
Happy Father's Day!
Day 2 was so amazing. Day 1 was about getting everyone on the same page and then Day 2 was about getting them more support. Of the 40 or so people in the room, I knew that some would need to go further, faster and together.
Check out this recap of the event on Day 2 and see you on the next episode for Day 3!
One Hour Funnel Live was so amazing!
Recap of Day 1 of the One Hour Funnel Live event.
Make sure to subscribe to the show so you can hear how Day 2 and 3 went!
Itunes: https://podcasts.apple.com/us/podcast/cody-builds-a-business/id1370251899
Behind the scenes look at day zero (the VIP day) of One Hour Funnel Live live in Denver
Getting ready for the event this week and too busy to record from my desktop! Can’t wait.
To be honest, I suck at celebrating my wins and my progress. As entrepreneurs we all want more and we're "proud but never satisfied" (and sometimes I even forget that "proud" part.)
We want more tickets sold, more leads, more profit, more revenue, more impact, more downloads, more influence...
I'm guilty, guilty, guilty, guilty of all of that.
But I have a supportive cast of people calling me forth and encouraging me.
In 7 days I greet a room full of entrepreneurs in Denver for my first live experience. My team and I are buzzing with excitement as we prepare to overdeliver, surprise and delight the attendees (grab a last minute seat here)
So to all those that are sending words of encouragement, it means more than you'll ever know.
And to those struggling through something hard, scary, difficult, and challenging: take a minute to stop, breathe, look back and celebrate how far you've come.
Today I meet with Mike Collins from the Kick Sugar Summit and we talk about a bunch of stuff dealing with Virtual Summits.
He's hosting his 4th annual "Kick Sugar Summit" and he has a TON of great guests booked. He wants to get 1,000,000 people to go through the Summit this year. To learn more, see how this all works, and/or kick sugar for good go see what he's doing at: https://kicksugarsummit.com/
This is part 1 of a 2-part series on Virtual Summits, so stay tuned and subscribe for the next episode airing soon.
To secure one of the LAST seats at the event go to www.onehourfunnellive.com. If Mike and I can get this far in about 50 minutes, imagine what we could do with 3 days together.
What do you do when your funnel stops working?
Step 1: Triage! Find out if it's sick, dying, or already dead.
Step 2: Pull 1 of the 9 levers discussed on this interview with NYT Bestselling Author Yuri Elkaim
Step 3: Watch the free training here: https://www.onehourfunnel.com/triage
Step 4: Come to the "funnel hospital" in Denver and we'll work on it together. See you there.
I was perusing the movie reviews for the new Aladdin movie and saw one critic say, "It was fine." "Unnecessary but acceptable," said another.
Ouch.
We are all creators and publishers - making things for the world to consume and engage with. And we need to do better than "fine" or "acceptable".
Next... we have a few seats left for my event, go to www.onehourfunnellive.com to secure your seat.
Brand new: I recently put out the call for podcast guests to see who was willing to come on my show and talk about how to market their business. Bypass the exorbitant private coaching fees and let's ask a few questions and see what we come up with.
Patrick Fisher is the first (but certainly not the last) guest where we talk about THEIR business and what they can do to better market it (more leads and more sales).
To learn more about Patrick, go here: http://www.charactermeasures.com
To come hang out with me in person go here: https://www.onehourfunnellive.com/home
Want to be a guest on the show? Email me here: cody@onehourfunnel.com
Today we sit down with author Kyle Gray. Kyle is a story telling strategist and author of 3 best selling books.
His newest book is Selling With Story: How To Use Storytelling To Become An Authority, Boost Sales, And Win The Hearts And Minds Of Your Audience (Kyle Gray's Guides To ... Content Marketing And Sales Funnel Success)
Kyle and I talk about how to tell better stories, how to make your proprietary process, and storytelling frameworks (including my favorite: Grandma's Lasagna).
Learn more about Kyle here: https://thestoryengine.co/ and pick up your copy of Selling with Story here.
Next...
Want to work on your storytelling in your funnels? Join me in June in Denver here
It's not enough to just go through the motions. You have to actually get good at what you're doing.
Next: https://www.onehourfunnellive.com/home
Ever gone without something for a LONG time? It could be food, family, friends, business success....
It's so much sweeter when you actually achieve your goal b/c the valley seemed so long and dark.
Today on this BONUS episode I unpack a big idea I've been thinking about and I hope it encourages you.
Then, come meet up in person at the event in 3.5 short weeks (tickets and more at www.onehourfunnellive.com)
On this episode:
- How to use Funnels to grow your speaking business
- Which is better - digital vs. paper opt in?
- How to use FB ads in a stupid simple way that you wish you were doing 8 years ago
Next, come chat about this in your business in Denver June 7-9th. Go here to register: https://www.onehourfunnellive.com/home
What the heck does it mean to "own" your marketing?
Here's the deal - being intimately involved with the marketing of your business is the most important skill you can have in your business.
Knowing HOW to generate leads and sales is critical. Ever meet someone that has no clue how their business operates or what to do next b/c it's in some agency black box? Not cool.
If you're ready to learn how to "own" your marketing instead of "renting" - come hang out in Denver --> www.onehourfunnellive.com
See you there!
Next up in our "How I'd Market It" series - real estate!
I have a ton of realtor friends and connections (don't we all). I met Andrew Fogliato in a private FB group for marketers and advertisers. He has a company called Just Sell Homes (website) which "handles your digital marketing so you can - just sell homes."
On this episode you'll learn:
- Why niching down is so important in who you serve
- How Andrew used speaking as a catalyst to grow his business
- How he uses FB ads to sell more homes
I loved this chat with Andrew and I know you will too (whether you're in real estate or not).
Then, if you want to collaborate with me on your business, just like Andrew and I are here, come join me in June at One Hour Funnel Live. (link)
Wanna listen in on a private coaching / brainstorming session with me and one of my super cool friends?
Today's chat is with Alexis Dean; we're talking about how to market live events and experiences (which is timely b/c she had one last week and mine is in a few weeks).
Go here to check out the updated landing page: https://www.onehourfunnellive.com/home
(And for those that sit through to the end there's a super special offer for you).
See you there!
"I have a stupid question but I need a serious answer."
I was talking to a friend this week and he mentioned he has no idea what to do about his marketing. He said he felt dumb and wanted a place to ask stupid questions.
This super short episode talks about what to do when you feel that way...
And then, come here to ask me a stupid question in person.
https://www.onehourfunnellive.com/home
Are you writing a book? Do you want to write a book? Have you written a book?
This episode is for you.
Things really changed for me when I decided to write a book in the summer of 2018. This episode reveals how you can use the power of funnels to sell more copies of your book and serve more people.
Do you ever get a huge pain in your business, you find the perfect solution and then you launch and you realize that it's thousands and thousands of dollars...
Bummer...
The promise land is just over the hill but you have to pay $4,995 to get over the hill.
Well, I don't think that's good enough. And that's why I'm releasing world-class content with world-class people in a world-class venue in June. To learn more send me an email (cody@codyburch.com) or go to www.onehourfunnellive.com.
Today we sit down with Author Mike Flynn.
He has a new book called "Master the Key: A Story to Free Your Potential, Find Meaning, and Live Life on Purpose" which you can get on Amazon here.
Mike is also the host of the Impact Entrepreneur Podcast (link)
And, whenever you're ready to be a founding member of the One Hour Funnel Tribe go here.
I was shocked to hear how one of the funniest celebrities prepares for his specials. It takes him... longer than you or I are working on our content and material. So why do we expect it to work instantly? It won't....
How long do you workshop your content before deciding if it's good enough?
Next,
Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
If you have a part of your business that you absolutely hate - you have my permission to either stop doing it or delegate it to someone else.
Blogging, SEO, videos, content creation, etc... if you hate it you just won't magically love it someday.
Try everything twice then move on.
Next,
Next...
Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
Thank about how many memberships you're a part of? How many subscriptions do you have to software, food, goods, and services?
If you're like me, it's a ton. That's why I'm so glad my friend, Stu McLaren is hosting a free workshop this week (https://codyburch.com/tribe).
It's called "Turn What You Already Know, Love, & Do Into A Successful Membership Business" and it's totally free.
See you there,
Cody Burch
https://codyburch.com/tribe
https://www.onehourfunnellive.com/home
Thank about how many memberships you're a part of? How many subscriptions do you have to software, food, goods, and services?
If you're like me, it's a ton. That's why I'm so glad my friend, Stu McLaren is hosting a free workshop this week (https://codyburch.com/tribe).
It's called "Turn What You Already Know, Love, & Do Into A Successful Membership Business" and it's totally free.
See you there,
Cody Burch
https://codyburch.com/tribe
https://www.onehourfunnellive.com/home
You can't worry about who didn't show up.
Bad timing, bad format, bad message, for whatever reason they're not there.
You can't change that.
You have to focus on those that DID show up. Serve them.
Next...
Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
The market doesn't care...
- how much money you spent on the campaign
- how long you've worked towards your dream
- how much you LOVE the ad image you chose
- how clever you thought your landing page was...
The market decides.
Don't get romantic about the thing you made and how you're presenting it to the world.
Be cold, calculating, and emotionless about your marketing efforts. Observe. Adapt. Get over it. Move on.
To register for my livestream go to www.onehourfunnel.com/livestream
See you there!
Ever feel slimy when you have to sell something? If no, you're not alone. A lot of us got into business to get people a result, and we dont naturally love the sales part.
That's why I'm so excited to bring you this chat with my friend and sales pro Justin Janowski.
To learn more about Justin go here.
To come meet me in person go here.
One Hour Funnel Live
Generate leads and sales on demand, whenever you want.
Ditch the confusing tech, pushy sales tactics, and flashy-but-ineffective marketing gimmicks at the inaugural, game-changing experience of the year.
I can't believe it's been a year - 160+ episodes in, 23,000+ downloads, and a whole lot of fun...
To learn more about my livestream mentioned in the opener go here: https://www.onehourfunnel.com/livestream
To learn more about guest Jay Wong, go here: www.theinnerchangemaker.com/roadmap
Enjoy the show. Here's to another year of podcasting amazingness!
Hey! Good news. When it comes to running an online business there is no way to know exactly what to do next. However, we can start with what will give you the best chance of success and then test and measure.
That's why I'm so excited to be hosting you in June - we'll collaborate on your next best thing, identify the metrics, then test and measure.
Sign up here: https://www.onehourfunnellive.com
A few weeks ago I went on a trip to the Virgin Hyperloop One offices in LA (website here).
I learned 3 big lessons that I want to share with you. Enjoy!
Next...
Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
There's who we are (our circumstances, our labels we put on ourselves) and who we're becoming.
That gap is called "potential".
If you want to lean into your potential to serve others then this is for you:
Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
You know that scene in The Dark Knight where Lucius Fox electrifies the mass of cloth and it becomes the Batman cape?
That's potential.
A pile of nothing - that when a charge / tension is applied to it - becomes something awesome.
The next time you get an idea, capture it then express it.
Want to help your ideas become their fullest potential?
Then...
Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
Last week I went to Kern Valley State Prison as part of an entrepreneurial trip to help mentor those at the facility.
This is part 1 of a 3 part series on the power of potential.
For more info on Cat's program go to https://www.hustle20.com/
For a link to Tim Ferriss' experience at the exact same prison: https://tim.blog/2018/06/25/tim-ferriss-goes-to-maximum-security-prison/
To come meet me in person to talk about this go to https://www.onehourfunnellive.com/home
It's been a crazy week in LA and I can't wait to tell you all about it (next week).
In the meantime, enjoy one of my favorite episodes (Ep. 077 originally) of the story of me building a 7-figure business in about 12 months.
See you next week!
Understanding, mastering, and empathizing with this ONE thing is what you need in your business.
And if you want to hang out in Denver I'd be honored to host you. www.onehourfunnellive.com
It's Spring Break here in Colorado so I'm doing something I've never done before...
I'm rebroadcasting some of my favorite episodes from 2018! This one is Ep. 082 and is about giving with no expectations.
Next...
Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
Want more engagement on your offers? Try this - separate the decision from the details. Listen in to learn more and apply this to your business and life!
Next...
Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
8th grade physics recap. Leverage. It's one of the words that's overused in the world so much so that we don't even hear it anymore.
But let's think about it for, oh, 5 minutes on this short episode.
Want to jump in on the 100 Leads Challenge? Go here: https://www.100leadschallenge.com/
Do what doesn't scale. Like, I don't know, shoot 279 videos in a 3-day span.
Join the 100 Leads Challenge here.
Next...
Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
I loved this chat with Tyler. He's the co-founder of the best coffee shop in town (maybe the state? Dare I say the country?) If you're within 30 miles of Colorado Springs you HAVE to come to Loyal Coffee and see what Tyler and his friends have created.
This episode goes deep into Customer Experiences and what makes them remarkable. Tyler is a wizard when it comes to helping people feel welcome and building true community.
He's also the host of a new podcast - Meaningful Hospitality which you can check out here.
Next...
Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com
Get the book: https://www.onehourfunnelbook.com/freebook
The more successful customers we can create the better off we'll be. But we can't create customers out of thin air, can we?
That's why I'm beating this drum around lead generation.
If we have qualified, hungry leads coming in on autopilot it's hard to fail.
Join the 100 Leads Challenge at www.100LeadsChallenge.com
Next...
Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
If you've seen any of my videos, FB lives, or ads, you've likely seen my "prove them wrong" sign behind my desk. Heck it's even in the photo for this podcast.
Today on the show I reveal the real reason behind the sign and what it means. The answer may surprise you!
Next...
Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
When you know, and I mean you KNOW that something is the right thing to do - you have to COMMIT first. The details will sort them out later
In your business, personal, financial, or relational life, COMMITTING is what makes all the difference.
Next...
Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
Khaled is always smiling. I love that about him. He's the kind of dude that just lights up a room. He has been in the fitness space for a long time and also was part of my inspiration to start doing live events.
I really enjoyed this chat with Khaled - to learn more about his event go to: https://www.attendrise.com
Next...
Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
This is crazy - and too good not to share. I used a simple email formula to send a broadcast email to my list, and 10% of the people that opened the email actually replied to the email!
Now we're in business and we're having a conversation about their business, which is so amazing.
Learn the framework and the case study here!
Next...
Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
Last week at Traffic and Conversion Summit in San Diego I was approached by 3 different "entrepreneurs" with 3 very different approaches to marketing.
This is one of the most fun episodes I've recorded in awhile. :) Enjoy
Next...
Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
When you want to learn something "just in case" it can quickly lead to FOMO and burnout.
When you learn something "just in time" it gets you in FLOW and it feels so good.
If marketing your funnels and your business is "just in time" then I'd love to host you in June. Click the link below to be added to the list and come on over to Denver!
Next...
Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
Today we welcome (with open arms) Justin Wise from Think Digital. Justin is a great dude, he runs a digital agency (like me) and he's trying to blow it up (like me). We start with an interesting chat about the age of the guru being dead (you'll see what we mean).
Follow Justin along https://thinkdigital.co/
Next...
Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
I am freshly back from the Traffic and Conversion Summit 2019 in San Diego and WHOA, BABY was it awesome. There were so many awesome people there, so many great sessions, and so much to learn. So, how do you make the most of events like this without getting overwhelmed? That's the topic of today's episode. Share this with someone who is going to a live event so they don't pull their hair out.
Next...
Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
"You can edit a page. But you can't edit a blank page." Sometimes, sitting on our couch eating potato chips, we wonder what mile 20 of a marathon will look/feel/taste like. But we're not even in the game!
We have to lace up the shoes and start hitting the pavement before we can have an opinion about the experience.
When I face resistance to creativity, I just start writing and talking. It doesn't have to be good, it just has to BE. Then I can edit it later.
So just get started.
Today I have a DOUBLE HEADER of frameworks you can use to sell more stuff in your business. Whenever you're trying to persuade someone to take a new opportunity there are different levels of belief to use.
And, today, you get DOUBLE the frameworks all jammed into a short episode. Enjoy!
Next...
Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
Today on the show I welcome Jon Cook of Keynote Content. Jon is a good friend and writer that I've been working with for years. Whenever I need help with copywriting he's my go-to guy. Also, if you want to see what Jon and I came up with: https://www.onehourfunnellive.com. And Jons magnet is here http://keynotecontent.clickfunnels.com/100-words Next... Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com Check out the blog at: https://codyburch.com/ Get the book: https://www.onehourfunnelbook.com/freebook All episodes at: https://codyburch.com/podcast Follow along on IG: https://www.instagram.com/onehourfunnel/
What does it mean to "Go All In"?
Last week I was encouraged to do something that stretches me and my capacity to lead my family, company, and others around me.
Today on the episode I talk about how I'm growing that container/capacity and embarking on the riskiest thing I've done.
Next...
Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
Andddd.... just like that they were gone. All these juicy new listeners I garnered in the first 6 weeks of the year I scared away after only a few episodes!
My first thought was, "Dang it".
My second thought was, "I wonder why this happened"
Followed by, "I'll win them back or find new ones" :)
Listen to how it all happened and what I'm going to do differently.
//
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
The more we put ourselves out there (FB lives, webinars, trainings, YouTube videos, ads...) the more we expose ourselves to potentially negative feedback. Here's how to appropriately react to it.
////////////
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
Welcome to Sunday Conversation #10! Today's guest is Grant Baldwin from The Speaker Lab (https://thespeakerlab.com/)
Public speaking is near and dear to my heart - and I really enjoyed this conversation with Grant. There are some serious nuggets in this training regardless of your experience speaking.
Links from the show:
Calculate your speaker fee: myspeakerfee.com
YouTube: https://www.youtube.com/user/grantbaldwindotcom
Podcast: https://thespeakerlab.com/podcast/
If the pain/inconvenience you're facing is GREATER than your desire to get the result - you'll quit.
If you stub your toe on the way to the gym and go back home... you're not committed enough.
If you burn your hand on the stove cooking a healthy lunch and you just reach for the Oreos instead... you don't want it enough.
The truth is we will always face struggles in our life. It's not about facing struggles - they're going to come. Life isn't easy. Business is hard. But if you're obsessed with the problem you solve, it's so easy to overcome them.
Thanks for listening!
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
By all measures 2019 is going amazingly well. I'm getting more done in less time with new productivity measures. And today we talk about a lesson I learned from David Goggins in his book "Can't Hurt Me". It's about setting yourself up for success by priming your environment.
Good to be back on the solo episodes of the CBAB Show - let me know what you think at @onehourfunnel on instagram. See you there!
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
Just like a pilot doing a pre-flight check before catapulting the tube of metal into the sky... there are things we want to test before launching our funnel. This episode unpacks the 8 tests I run before I launch any funnel. Enjoy!
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
Ever order something at a restaurant and it comes out all wrong? Somewhere between your eyeballs seeing something on a menu and a plate of food arriving at your table - something happened.
That's what we're talking about today. This is BIG BOY/GIRL stuff, if we're selling online we HAVE to get this part right. It may not be the most sexy and fun part of the mini-series, but this separates the winners from the losers.
Thanks for listening!
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
When was the last time you built something with your own hands? Whether it was a piece of furniture from Ikea, or a fence / house / barn (???) - you look back on the results of your labor and go, "I DID IT!"
It's fun to build things. There was a void, then you did something, and now it's there and it's awesome.
That's what today's episode is all about - "Construct"
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
If we've done the other parts well, this part is a no-brainer. When we set out to serve others, know the market, know how to map out our offers, set the stage to help them and clearly communicate what we can provide - this part becomes EASY.
"I made this thing for YOU. Want it?"
Listen to the full episode to learn the simple way to make awesome invitations in your business.
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
The last time I asked for testimonials on a product, I got a lot of nice things said about me. "Cody is a nice guy!" and "he cares for your business!". I was flattered... but that's not what I was looking for.
Your prospects are wondering if your product will work for THEM and we need to help them imagine themselves getting a result.
Which, of course, is the point of today's episode.
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com/podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
Ever feel like "I can't do XYZ, because so-and-so already did it, and they're faaammmous." Or something like that? Not true and we need to stop telling ourselves that.
At this point in the process we might be letting doubt creep in. And it's not helpful.
Today on episode 4/9 we talk about why YOU are the perfect person to take your product or idea to the market.
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com//podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
This is the moment you've all been waiting for - how do I monetize my offer in a way that makes sense? I don't want to leave money on the table and I want to serve my people.
This episode will show you exactly how, using speed and comfort, selling the transformation, and splintering your offer.
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com//podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
Episode 1 of the Marketing Mini-Series was about WHY funnels matter (go back and listen if you need to). And today we talk about how to know your market and make them think you read their diary. How to make them feel welcome, heard, and served.
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com//podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
Welcome to Episode 1/9 of the Marketing Mini-Series - learn the WHY behind the Cody Builds a Business show and why I feel like I was put on this planet!
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com//podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
Today we chat with Alexis Dean, the CEO and Founder and Dovetail Community (https://www.dovetail.community/) - which is "A global organization on a mission to advance female entrepreneurs through collaboration, generosity, education, and unforgettable shared experiences."
I've been to several experiential masterminds and noticed the same thing (after Alexis brought it to my attention) - there are typically majority males in attendance. So Alexis started female-only experiences, retreats, getaways, masterminds...
I love this story because I love this business model, and I'm very proud and impressed with what Alexis has done.
=========
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com//podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
Tons to unpack on the show today.
1 - debrief on my 2nd ever live webinar
2 - celebration of my 2 year anniversary of jumping
3 - Launch of new funnel!
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com//podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
And for my next trick: https://www.onehourfunnel.com/funnel-calculator
Today is a special day… 2 years ago, on this very day, I was wrapping up my last day of a 10+ year career at my 9-5 job. It was a small team (only 3 of us at the time) and you know what I remember most about that day? I remember it was particularly unspectacular. No good-bye lunch. No party planning committee. No ice cream cake. No fan-fare. No, in fact I don’t even remember getting so much as a good-bye from the other team members. It was remarkably unremarkable. I don’t remember a lot more from that day, to be honest. It had been a long month transitioning out of the job and preparing for a brand new venture. It’s cold in January in Colorado (thank you Captain Obvious!) but I remember the sun on my face as I strolled to my car. I dropped my bag in the trunk of my ‘04 Maxima and headed home; a cocktail of excitement, adrenaline, fear and uncertainty swirling in my stomach. ==== That was the beginning of the roller coaster entrepreneurial journey. And, today we celebrate. Tonight at 6pm Mountain (8pm Eastern, 5pm Pacific) I’m hosting my 1st live training in over 9 months. The training is called “More Than Word of Mouth” and it will give you the blueprint to building a business that surpasses referrals. I share exactly what to do after all the low-hanging fruit has been plucked. We’ll go about an hour, and I’ll share 5 secrets that my clients and I have used to grow our businesses with a lot of certainty and strength (including a case study of almost 30:1 ROI…) Click here to register and secure your spot. Since you’re a loyal listener, you’re the first to be notified. It’s on Zoom and there are only 100 seats so be sure to jump in early and get registered. I will be making a special offer at the training (something super special to commemorate the day) - but there’s obviously no obligation to buy it. If it aligns with your goals for 2019, feel free to join. If not? No problem, the training will still be insanely valuable. I’ll also stick around and chat about your funnels and marketing for as long as you have questions. I'm genuinely looking forward to hanging out tonight. I treat every 1/31 like a day to party… it’s the gateway to my escape plan of ditching the 9-5 and starting a business I love and am super proud of. See you there, Cody P.S. Click here to sign up for our training at 6pm Mountain tonight, Jan 31st, 2019 (8pm Eastern, 5pm Mountain) https://www.morethanwordofmouth.com/webclass
Have you memorized your favorite football team's entire roster including their shoe size and the name of their wives and girlfriends?
If so, you might be a little crazy (and that's not such a bad thing).
Today on the show we talk about the 3 levels of commitment in your business, and you can decide which ones you are.
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com//podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
Wondering if email matters? Should you give it up and go do something else? (Hint: NO).
Today we talk about why email is still king - for reasons you may not have even thought of.
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com//podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
Today's guest is Ken Moskowitz from Ad Zombies. Ad Zombies is the world's best flat fee copywriting service.
I met Ken about a year ago after I commented on one of their ads. Long story short... we're friends now. Haha.
I really admire this dude and his company. I've used them several times and can attest to their high level of service and fun. And, Ken is one of the most approachable 7-figure CEOs I've met.
Links on the show:
https://www.adzombies.com/
Jab Till It Hurts (New Book)
======
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com//podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
Welcome to Episode #7 of the Sunday Conversation Series - Today's guest is Bella Vasta from Jump Consulting.
Bella is best known for helping entrepreneurs grow their pet-sitting businesses (like... in a serious major way - she is the GO TO in this area).
She's also well known for how to use Facebook groups to your advantage.
Follow Bella at:
https://jumpconsulting.net/
Bella in Your Business Podcast
====
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Get the book: https://www.onehourfunnelbook.com/freebook
All episodes at: https://codyburch.com//podcast
Follow along on IG: https://www.instagram.com/onehourfunnel/
If you have a toothache and need to get it extracted, would you rather the dentist go slowly or just yank it out? You get the same bill regardless - so it's not about the amount of time they spend making your pain go away. The dentist is smart - they don't charge for extractions based on how long it takes them. Same with the tow-truck driver or an ambulance/medical service. In pain? Want it to go away? Perfect, here's the solution. It's not about how long it takes you to give it to them (that's hourly pricing and we want to stop that). It's about the VALUE. === Love free stuff? I bought you something - head over to www.onehourfunnelbook.com to get a FREE physical copy of the One Hour Funnel book. You'll also get access to the audiobook version and a special training on how to run your ads.
My parents are moving to Colorado. They worked with their realtor (technically) for about 10 years. Can you believe that?
So, we don't need to pressure our customers to buy. Instead, we need to set the table for them, show them what's available, and whenever they're ready they can buy! Might be 10 minutes. Might be 10 years.
Don't give up.
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Follow along on IG: https://www.instagram.com/onehourfunnel/
All episodes at: http://onehourfunnel.com/podcast
Something has shifted in the last few weeks. Things are going faster and getting better. Could be a lot of things - but I think that the main reason is the spread of word of mouth through the podcast. Could be that I've had great guests who have brought in new listeners. Could be my sick new SEO strategy. Could be new social promo and engagement strategy.
2019 is the year of collaboration. I'm going to be the human guinea pig.
Want to collaborate with me? Email me at cody@codyburch.com.
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Follow along on IG: https://www.instagram.com/onehourfunnel/
All episodes at: http://onehourfunnel.com/podcast
As a first-gen entrepreneur I've always admired those that have been in the game from the time they were in diapers.
That's Kyle (basically). He started his first business as a young chap in Kansas, hustled hard and parlayed that into multiple other successful businesses. He currently owns and operates multiple Freddy's Steakburger restaurants all over the US.
We have a great chat about entrepreneurship, how to raise up entrepreneurial kids, and what keeps him motivated.
Follow Kyle's journey along at Instagram here.
Find a Freddy's near you here.
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Follow along on IG: https://www.instagram.com/onehourfunnel/
All episodes at: http://onehourfunnel.com/podcast
A small crowd had formed over me, holding my son's limp body.
Seconds earlier he was laying on a dog bed fashioned as a cot to keep his cold body off the cold concrete.
"Someone call an ambulance!" an onlooker shouted.
"Give them room!" exclaimed another.
Minutes seemed like hours before the EMT arrived and started to examine my son.
^^^ This was my scariest night as a parent ever.
Thanks for listening!
==========
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Follow along on IG: https://www.instagram.com/onehourfunnel/
All episodes at: http://onehourfunnel.com/podcast
"What's the point?" Ever ask yourself this? Like, you're in the middle of an activity, conversation, or buying decision, and you wonder what's the point of this thing?
For me, the trouble starts at the gym. The point of the gym (for me) is to gain more lean muscle mass and clear my head. So when I muddy that "purpose" with check email, socialize, check social, make an epic playlist, listen to audiobooks... everything suffers.
The workout suffers because I'm taking too long in between sets. The drive home suffers because I want to close the loop I opened in the audiobook I was listening to so I sit in the garage for an extra 20 minutes.
Does that make sense?
Today we talk about how to get MORE done by being more intentional. Let's get started.
Next...
Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
Check out the blog at: https://codyburch.com/
Follow along on IG: https://www.instagram.com/onehourfunnel/
All episodes at: http://onehourfunnel.com/podcast
Ever hear the saying "the cobblers kids have no shoes"? Or seen a half built bridge?
Yeah we need to stop that.
I'm launching a new funnel every week and you should get out of your own way and launch something cool.
More Than Word of Mouth (new FREE training)
https://www.morethanwordofmouth.com
Episode Links:
https://codyburch.com/
https://www.instagram.com/onehourfunnel/
http://onehourfunnel.com/podcast
This is one of the biggest known fears... public speaking.
Most people would literally rather die than have to deliver a speech in public.
But what if we were looking at "stages" all wrong? This podcast is a stage. A FB live is a stage. A YouTube video can be a stage. It's just wherever people are listening to you deliver some content!
I love this interview with Majeed b/c he breaks it down so so simply and gives tons of practical advice on how to deliver a more impactful speech.
Enjoy!
=========
Links mentioned on the show:
Majeed:
expertspeaker.com/freebook
https://www.expertspeaker.com/
Cody:
https://codyburch.com/
https://www.instagram.com/onehourfunnel/
http://onehourfunnel.com/podcast
Today we have a great conversation with my good buddy and pal Adam Erhart. We sit down to talk about content marketing strategy and his outlook marketing for 2019.
Adam and I are, some would say, marketing nerds (but our wives still love us)... so I really enjoyed this conversation.
We cover a lot of ground, including the "expert's curse", why consistency is king, and how to muster the courage to put yourself out there.
Follow Adam at:
YouTube: https://www.youtube.com/channel/UCKU0u3VbuYn0wD3CUr-Yn6A
Instagram: https://www.instagram.com/adamerhart/
"Matrix": https://adamerhart.com/matrix
Also check out the new and improved Cody Burch website here:
https://codyburch.com/
https://www.instagram.com/onehourfunnel/
http://onehourfunnel.com/podcast
They say "comedy is tragedy over time" - and on this episode I put on the vulnerability hat and just go for it. I had a really rough transition period from my 9-5 job to starting my own thing. There were milestones along the way, guiding my path (painfully at times).
Relentless - By Tim Grover
Other links:
https://codyburch.com/
https://www.instagram.com/onehourfunnel/
http://onehourfunnel.com/podcast
Like the show? Reach out on IG @onehourfunnel and make sure you smash that subscribe button.
Loved this quote from the book "The Subtle Art of Not Giving a ____" by Mark Manson about Self Awareness...
And, part 1 of this double-header is - if you water it, it will grow. I don't care what it is, literal or metaphorical, if you feed something it tends to get bigger (your kid, yourself, your ego, your houseplants...).
Links on this episode:
https://codyburch.com/
https://www.instagram.com/onehourfunnel/
http://onehourfunnel.com/podcast
Mark Manson's book
This weekend we went to our favorite fast-casual restaurant - MOD Pizza. It's one of the few places that we ALL enjoy going to as a family.
They had something new on their menu... and I had a simple realization about it that I wanted to share with you today on the show.
https://codyburch.com/
https://www.instagram.com/onehourfunnel/
http://onehourfunnel.com/podcast
Ep 108 we talked about 3 business ideas that I had tried that didn't quite work out as planned. Today we talk about 3 businesses that are absolutely crushing it and what we can learn from them. They are: Stitch Fix Planet Fitness Bass Pro And a special bonus ...AND if you're still curious - I peel back the curtain on my December Influence and Income (for probably the last time). https://codyburch.com/ https://www.instagram.com/onehourfunnel/ http://onehourfunnel.com/podcast
The signs are all around me ... every morning I pass by 2 failed business ideas on my way into my home office (no our home isn't that big; 1 is in the garage and 1 is glued to the window pane of the french doors of my home office).
What have you tried and failed at? What are you excited about in 2019?
Take comfort knowing that no one (NO ONE) gets it right the first time...
You got this...
https://codyburch.com/
https://www.instagram.com/onehourfunnel/
http://onehourfunnel.com/podcast
I sat around the room with 3 others guys about my age. Someone asked the ice-breaker question of when were we the most proud? All of us recounted tales of conquering some high school opponent or an achievement from college.
"Huh..." I wondered. This is kind of sad that our best moments were 15-20 years ago (myself included). But, what if our best days were ahead of us? What if our most proud moments were in the future?
Links:
https://codyburch.com
https://onehourfunnel.com/podcast
https://www.instagram.com/onehourfunnel/
Diana House is a lawyer turned award winning serial entrepreneur. She has been building businesses for a decade in the e-commerce and real estate spaces and has been recognized as a top 20 under 40 by Business London and as well as of the top female entrepreneurs in Canada by the W100.
Diana has sold two e-commerce businesses and is a real estate investor and private lender.
She is CEO of Fast Forward Ventures (ffventuresinc.com) – a Canadian private financing company that she runs with her husband Jeff. Fast Forward focuses on executing private mortgages between 1 million and 15 million dollars in Ontario, Canada.
In addition, Diana’s focus is empowering and teaching successful entrepreneurs all about profitability and entrepreneur finance at Dianahouse.com
We talk about:
Why she put her company on autopilot and took a job at Lululemon...
How to become the Chief Financial Officer of your business
And why we are addicted to bring profitless.
Which financial document you should make so easy you could let a drunk person read it.
Sit back, relax and enjoy this in-depth conversation with Diana House.
Links:
Profit First: https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/
codyburch.com
onehourfunnel.com/podcast
Feeling the urge to leave your 9-5 job? I remember when I landed my first customer as a moonlighting side-hustle. It felt awesome. It validated that I could make a difference and get paid for it along the way.
Now, I see my life in 2 segments - before being self employed and after the jump.
Disclaimer: if you love your job then stay. 100%. I don't think everyone SHOULD become self-employed. It's scary.
BUT - if you're feeling the urge to leave then I encourage you to acknowledge that and use this podcast episode as your guide.
Links: https://codyburch.com/
Want to feel really empowered? You have a world of "how-to" at your fingertips. Use the tips on this episode to never get "stuck" again with something hard. Links: https://codyburch.com/ http://lmgtfy.com/
Merry Christmas and Happy Holidays from the Cody Builds a Business Podcast.
This week will have a little different format so (1) I can stay consistent and hold myself accountable to awesome content creation and (2) you can still grab the big ideas over the holiday break as you plan for 2019 and beyond.
Links: https://seths.blog/ https://codyburch.com/
Today's interview is with Diana Tower.
Diana is an engagement strategist for top online entrepreneurs with paid membership communities. She’s the author of two ultimate guides on building and engaging online communities, has been featured in Forbes and is a sought after speaker on community engagement and management. Diana marries strategy & tactics with human emotions to boost retention and create a unique membership community experience that is un-replicable.
On this interview, which I'm sure is the first of many conversations with Diana. We talk about:
- Why coaching kills community
- Why you can't automate your engagement and still be authentic
- The 2 points of community that everyone (including me) overlooks
So sit back, relax, and enjoy this conversation with Diana Tower.
Links mentioned on the show:
- dianatower.com/cody
- dianatower.com/beta
- codyburch.com
- useloom.com
We've all heard "dig your well before you're thirsty" - but I haven't dug a well in a long time. OK, never.
As I observe our kids and our crazy busy lives, I have 3 updated maxims that you can use in your business and life today.
Thank you for listening!
Want more - go to codyburch.com to check out the blog with more thoughts and ideas as we grow the business.
I'm naturally optimistic. I believe that things tend to go my way and work out for me.
So I had to really think hard about my year to find the places I think I missed it.
And, after a few minutes of contemplation, I came up with $30-50K I'd love to have back...
Thanks for listening.
Want more? Go to codyburch.com to check out my new blog and 30+ insightful posts just like this!
Love, Cody
2018 was awesome. I started this podcast, I wrote a book, and spent a crap-ton of money on personal development and relationships.
I also took some great trips for personal and business and grew deeply as a person, (personal and business).
Lest you think I just nailed everything I tried in 2018 - listen to episode 102 where I dish on my biggest failures.
And, when you're done with this episode, check out my new website for a heap of new content.
https://codyburch.com/
Welcome to Episode #1 of Sunday Conversations. I am so honored to have Dr. Chris Zaino sharing his incredible true story...
From winning Mr. America, training Xena: Princess Warrior, overcoming a life-threatening illness, and growing the largest chiro practice in the history of the profession.
To learn more about Dr. Zaino:
http://iamhero.com/secret IG: @drzaino FB: https://www.facebook.com/drzaino YouTube: https://www.youtube.com/user/wwwabundantlifechiro https://www.drzaino.com/
The Cody Builds a Business show is hosted by me, Cody Burch. I am documenting my growth of a 7-figure online business from scratch. Thanks for joining me on my journey!
We did it, fam! 100 episodes in.
Thanks for joining me on the journey so far. Today on the show, we talk about 6 things I learned in the first 100 episodes...
And YOUR favorite episodes (most downloads - maybe they were just the best titled)...
And MY favorite episodes (not as many downloads but they were the most impactful)...
Like what you hear? Follow me on Instagram @onehourfunnel or hit me up on Facebook.
Or, peck out an email on your iPhone at cody@onehourfunnel.com
Love you guys!
Special announcement for an upcoming enhancement to the show! You're gonna love it. Tune in this Sunday 12/16 to find out more!
Double feature today on Episode 99 of the Cody Builds a Business Show!
Part 1 - how to introduce yourself more powerfully and be the most popular person at the networking event and...
Part 2 - how to ditch FOMO and embrace JOMO to become more present and plugged into your life.
Thank you for joining me on my journey - leave a rating and a review and I'll see you on the next episode ... episode 100!
Those 3 little words at the end of every great sales pitch - results may vary.
Why is that?
What is it about success that we have to claim that YOU'RE probably not going to achieve it? what if we did?
Today on the show we look at one of the BEST terms of service I've ever read AND we look at my influence growth in November. Spoiler alert - the influence was up, and the income was down...
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Looking for gift ideas for the entrepreneur on your list?
On this episode I break down my top gifts I've given and received, for the office, for the road, for the mind, and for the body.
For a full list of gifts mentioned here, go to https://codyburch.com/giftguide/
//
And, for the funnel builder on your list: Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Find someone who loves you like I love Christy Burch.
She's amazing - and she's the reason I got into this whole crazy world in the first place. She has never-ending love and support and grateful doesn't even begin to sum up how I feel about here.
So, please enjoy this behind the scenes look at our crazy lives running 2 different companies, and how she navigates it with grace and poise.
Like what you hear? Subscribe and leave a rating. Thank you!
Stop reminiscing about the 'good old days'. I recorded this whole episode on an iPhone, Airpods, on free WIFI networks, transferred files with AirDrop... in an airport.
The good old days sucked...
Yes, we'll talk about the 1st as well... but the 2nd... the 2nd is the one you want to really master. When you nail this, it makes your marketing, messaging, and advertising SO much easier.
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Have you ever gotten behind on your fitness and then you did a crash diet or worked out too hard? Or ignored your email list until the end of the year and then scramble to show them some love?
We have a special double-header episode today with 2 big ideas: The first is how to avoid the big binge (just like we all did last week for Thanksgiving)
The second is how to find a $100k problem for you customers.
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Have you poured your heart and soul into a project only to have people turn up their noses at it?
I made it a whole 5 pages into Seth Godin's new book, This Is Marketing, before i had to put it down and record this episode for you.
I'm your host Cody Burch, and THIS is the CBAB Podcast, your unfiltered front row seat to watching me build a 7-figure online business from scratch (or die trying).
Let's get started!
Get a copy of Seth's new book here: https://seths.blog/TIM/
Get a copy of MY marketing book here: onehourfunnel.com/book
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Want to know what the really smart people do? They don't waste time learning a new skill as much as finding a WHO that already has that skill and they pay them the money.
Boom.
This is the shortest episode yet, but MAYBE the most powerful.
Want me to be your "who"? Email me at cody@onehourfunnel.com and I'll get you all the details on our Black Friday / Cyber Monday Sale.
Have a great weekend!
Special Guest Alert!
Luke Burch (my middle son) drops the mic on gratitude and how to actually function with a grateful heart. It's not always easy but it's worth it.
(And stay tuned for the outtakes at the end).
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Think about someone you look up to on Social Media? The vaunted "influencers" - millions of fans, perfect tan, tone body, and the endless wardrobe.
As much fun as it sounds to be "famous", as we grow our business I'd rather be rich.
\Want to be a guest on my show? Know someone who would be a great fit? Email me at cody@onehourfunnel.com and let me know.
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
In his book, "How the Mighty Fall", author Jim Collins warns against the idea of the "undisciplined pursuit of more".
Companies greedily branch out from their core offering and get too thin... leading to disappointed customers (and eventually financial ruin).
Today we talk about how to stay disciplined in your pursuit of growing your company, and the benefits of going deeper...
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Is it possible to be awesome fast?
Are there shortcuts to success? Ever learned a new skill and thought, "wait, i just started this, why am I not awesome yet?"
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Today we talk about the seasoning of your growth. And, we toast to your future success, so grab a glass of wine or coffee or water or whatever and be ready for that.
The promise over the polish - Do you ever have an experience where they got the essentials wrong? Maybe you go to a restaurant and they horrible food but the bathrooms were clean. Or the movie theater had stale popcorn and the chair broke, but the ticket-taker was super friendly.
Today we examine why focusing on the core promise of your business is way more important than the polish.
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Ever wanted to start a podcast?
Today we document my journey through the first 86 episodes (and change) and how YOU can get started, too.
I LOVE podcasting. It's awesome. And this episode will show you how to get started.
Use Anchor (no affiliation): https://anchor.fm/
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
The trouble with "Let me know if you need anything!"
It sounds helpful, but it's too open ended. People are dying to be led, and the Super Signature (pioneered by Dean Jackson) paves the way.
As Taki Moore puts it, it's like finding free money every time you send a one on one email.
Links from the show: Email Mastery: http://emailmastery.com/ More Cheese Less Whiskers: https://www.morecheeselesswhiskers.com/podcast/100
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Today's episode is my interview from the new Copy & Content by Jon Cook. I've known Jon for a few years now and he teases out some answers I never thought I'd give!
Hope you like it.
Listen/subscribe to Jon's show here: https://anchor.fm/copycontent/
=====
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Are you easy to refer?
When I started Red Anchor Marketing, my private consulting firm, I told people I ran email marketing, traffic, and funnels for kind of everyone.
Not specific. Not referable.
It wasn't until I got 100% clear on exactly who I served that the referrals started rolling in.
On this episode, we track my journey on how that's changed in the last 20-21 months, as well as go behind the scenes for yet another "influence and income report"
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
"Leverage" is fine in business, sports, and physics. But I'm not sure where it lands in my desire to build personal relationships.
We are conditioned to be skeptical, wondering what their "angle" is. Let's face it, we're not conditioned to receive gifts very well. At least, not if we've been burned in the past.
Certainly we can do better.
=======
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
When was the last time you got more than expected? A year ago I upgraded my car from a 2004 model to a 2014 model. I bought it used and therefore didn't get the FULL experience of all the bells and whistles on my car. A month later, I drifted out of the lane on the highway, it beeped quietly and the steering wheel nudged me back to center. Every few weeks I was delighted with new features and found myself exclaiming, "I didn't know THAT was included".
In his book, "Never Lose a Customer Again", author Joey Coleman talks about "Making the required... remarkable."
Links from the show: Michel's Book: https://www.amazon.com/s?k=people+first+culture&ref=nb_sb_noss_2
Derek Sivers Blog: https://sivers.org/cdbe
Stu's Podcast: https://marketingyourbusiness.com/podcast/
Joey Coleman: http://joeycoleman.com/
Case Study Group: Email me at cody@onehourfunnel.com
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
"Excuse me, sir! Sir! Pay attention to me!"
Don't you hate being interrupted? Studies have shown that even a 5-minute "interruption" or "quick question" can throw off our timing by 30 minutes or more. You have to stop what WERE doing, handle the interruption, then get back into what you were doing before you were interrupted in the first place...
Today on the show we talk about how this reality comes to life in our marketing and advertising. If you're like me, and use Facebook ads to market your products, we need to remember that we're INTERRUPTING their scroll through their news feed.
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
When was the last time you tried something new? I remember when we first gave my kids sweet potatoes. They were mashed up but with a few chunks, and some potato hit some gag reflex and they projectile vomited across the room. Oops.
But, if you don't try something how do you know you'll like it? And if you don't at least try, you have no right to sit on the sidelines and criticize others...
Step 1 - Listen to this episode Step 2 - Get the free book here: http://onehourfunnel.com/book Step 3 - Follow my journey on Instagram @onehourfunnel
Thank you! Cody
Today we switch things up a bit - I interview Dr. Carrie Rose (https://of-course.us/) - she is brilliant when it comes to course completion rates and consumption.
Using her influence, I went from my first ever online course (over 100 videos ant 20+ hours of content) to my second course - The One Hour Funnel (only 3 hours of video) with much higher consumption.
Dr. Carrie is the best at what she does. Enjoy this special interview!
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Want to know the story of how I built a 7-figure business from scratch? That's right, I've actually done it before (as part of a team, but still). I was a founding member of a team of 4 that started with literally no list and went to just shy of a million bucks in the first year.
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Like playing games? There's something fun about learning the rules and then crushing your competition.
Today's episode explores how to use the power of games in our business.
Ever see someone who looks like they have it all? Exotic vacations, fancy cars, perfect body, hair and teeth? They also, typically, can teach YOU how to live JUST LIKE THEM in only a few minutes a day! They are the walking, talking, smiling definition of someone who is "selling the dream, but living the nightmare".
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
The power of getting the reps in: I’m in Napa Valley with one of my clients - Girls Gone Strong 💪 and we are planning out world domination. One thing we noticed is the power of repetition. Getting going, getting started, getting better, and getting results. So if you’re sitting on an idea, take the first step. Publish the first thing. Write the intro to the book. Get going!
Ever have a hard time telling the truth?
It's tempting to want to put a spin on a negative outcome to give it a false sense of accomplishment.
But, just like I tell my kids, life is WAY better and easier when you just tell the truth and own it.
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
What's the best gift you've ever received? The worst gift I can remember was, after winning some kind of award, I got unlimited car washes for 3 months. The only problem was, I was driving my old beater from college (1998 Nissan Altima) and I would have rather had ANYTHING other than a way to keep it clean....
So how do we give better gifts? With the holidays fast-approaching, I now present you with 3 ways to give better gifts. Armed with these tactics, your gifts will be more meaningful and will last longer.
Enjoy!
Links in this episode: http://communitymade.com/episodes/holiday-gift-giving-3-reasons-youre-doing-it-wrong/
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Ever feel like you don't belong? Like you're on this journey of life and business alone? Today I'm going to share with you the 4 words that are guaranteed to get you more engagement in your marketing message - leading to a stronger sense of belonging in your tribe - leading to more customers that stick around for longer.
Links mentioned in the show: https://fitsmallbusiness.com/entrepreneurship-statistics/ https://www.copyblogger.com/get-your-email-opened/
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
What do you do when you face a challenge, when you hit a fork in the road? Do you throw in the towel, or keep plugging along?
Today on the show we talk about a little known fact of my previous life that may surprise you, and a lesson I learned in 1999 that would forever change my outlook on relationships, hardships, and opportunities.
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
"What's wrong with your husband?" This question (posed privately to my wife after another one of my failed attempts at socializing) was a wake up call.
I had to make 2018 all about focusing on relationships.
This episode covers the ABCs of relationships and networking - this year I have SERIOUSLY leveled up my network, and this episode reveals how...
Links: Community Made Podcast: http://communitymade.com/ One Hour Funnel FB Group: https://www.facebook.com/groups/183259508954072/
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
“Don’t focus on your resume - focus on your eulogy” ... and other key takeaways from Day 1-2 at MMT.
I've automated what I can... but there are so many little open loops in my life - it's enough to drive you crazy. :)
Today we talk about the PURGE - what I'm deleting and why.
Thanks for checking out today's episode of the Cody Builds a Business Podcast!
The saying "winners never quit, and quitters never win" is categorically false. Sorry.
The truth is - winners quit all the time. They quit doing the crap that doesn't serve their overall mission, they quit marketing tactics that don't work, they quit relationships that don't work out anymore...
They quit wasting time, and they quit a whole heap of other stuff.
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Ever want to get things "JUST RIGHT", all the ducks in a row, before you launch something?
What a waste...
When I launched my podcast I didn't have an intro (and have made/changed one 3 times).
When I launched my book I didn't have an important URL that was referenced in the book (working on that right now!).
My point is, it's not about it getting it "just right" (which is a myth), it's about getting it going...
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Recorded in the hallway of the SoHo Met hotel in Toronto Canada...
My buddy, Nicholas Kusmich (http://nicholaskusmich.com/) hosts 2-day workshops and has started putting a "mastermind" in the front of them...
Today was so awesome (Sunday) and I wanted to share it with you.
Check out Stu McLaren's Tribe Live here (join the wait list): https://tribehub.com/waitlist
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Have you ever gotten anything for free (that maybe you shouldn't have received... such as a bootlegged login to a course or something like that)?
Conversely, have you ever paid a PREMIUM for a service... say, front row seats to Hamilton? Or a $25K Mastermind? How'd you show up to that?
When I launched a free beta group I noticed people showed up differently than when I charged a premium...
Why is that?
Today we unpack how to get people to show up, intentionally, ready to rock.
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
What's the biggest expense in your business?
You might think (and you'd be wrong) that it's payroll, insurance, taxes (close but still wrong).
The #1 expense in your business is revealed in this episode.
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
My landing page is currently opting in at 95.79% (not kidding). How is this so?
Simple. I'm focusing on the fundamentals of the page. It's an offer they want, it's easy to get, simple to consume.
My sales page isn't converting as well, by the way, but I'm working on that...
The check to get all ninja in your marketing and ads is signed 'FUNDAMENTALS'. You have to get the basics down before you get all crazy...
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
One of the most common questions I get with private clients and coaching student is, "what's the 'right' thing to do first?"
What they mean is, they have a lot of options and they don't know which one is best. Which one is perfect.
Truth is: there is no perfect solution. You don't know. So here's what to do...
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
What's the most powerful word in the English language? Ok, at least in marketing?
F R E E
We've all heard it, "give away your best stuff for free" but what does that look like in practice?
I gave away a bunch of stuff last month for free and today we talk about it...
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Ever have trouble sleeping?
Today we talk about how fear keeps us awake and from our dreams. I also include a simple 3 step framework that will help you overcome any emotion (but we'll stick with Fear on this episode).
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Let's talk about how to get people to pay attention, whether you're trying to save people from hell or drag them into it?
What the heck does that mean? Wow... haha (got dark there for a minute).
To get people to actually pay attention and do something, you have to have these 3 things... (listen now).
Get the new book! Go to onehourfunnel.com/book to grab a free copy now*
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
The coffee shops in town all love each other (and they all probably share a mutual dislike for chain coffee shops).
They brew each others coffee, they refer each other business, the are in LOVE with the solution they provide (awesome, local coffee), and are not in a vicious competition with each other.
Same in business... regardless of your skill set or expertise, it's a BIG world out there. You can help a ton of people. If you operate your business with a selfish, closed fist it will lead to destruction (and no one will want to refer you business anyways).
RECORDED IN THE BUNKER OF MY BASEMENT HOME OFFICE
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
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Thanks - Cody
When we were in San Diego with our kids (for their first time seeing the beach) we joked with them that a little mound of sand by the inland hotel was "the beach." They knew we were joking... but a few hours later were in true awe when they experience the ocean for the first time.
In our business (or life) how content are we to just play in a little sandbox when there's a big ocean out there?
That's why we need bigger vision in our lives. And while we can sometimes conjure that up on our own, it's helpful to have someone that has done it before us...
This episode is brought to you by my NEW FREE BOOK - https://onehourfunnel.com/book
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
-Cody
What to do when you're "full" and can't help any more people? Sounds like a good problem to have but I'm assuming you're in business to help people get a result. And if you're turning away customers, you're not helping as many people as you can.
Today we talk about a new direction I'm taking in the agency where I can effectively DOUBLE my client load without adding any more work to my plate.
If you think this sounds like something you'd be interested in and to see if we have any spots available, click here: https://onehourfunnel.com/case-study
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
The Balance Fallacy - have you ever said to yourself that you feel out of balance? Or you want more balance in your life/work/career?
Well, rest easy, because there is no such thing as balance.
This episode unpacks the 5 areas of your life you can focus on and explores why balance is a myth... and most importantly what you can do about it.
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
With the proliferation of online personality tests and profiles (DISC, Myers-Briggs, BOLT, COLBY) - I made up my own...
Tanks, Helicopters, and Planes
There's a reason and a season for each - which one are you?
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
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Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Maui is my favorite place on the planet... the sun, surf, beaches, forests, winding roads and perfect climate...
My wife and I went to Maui to celebrate our 10 year anniversary (which was 5 years ago) and we were blown away.
Now, when it comes to our business, we're selling the destination (Maui in this example). We can point you in the direction of the result ("go that way"), take your hand and show you how to get a result ("come with me") or just do it for them ("just sit there and watch me do this for you")...
All that changes is the speed and comfort with which you help them get the result.
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook group. -Cody Burch
Life is not about trying to run from pain - it's about the type of pain you're facing, and if it's worth it to you in the end.
Thanks for checking out this quick-tips episode of the Cody Builds and Business Podcast.
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Ha - ok what does THAT even mean? Every tribe around the world (retired Air Force pilots, hobby shop enthusiasts, fitness trainers, online marketers... etc) has their own jargon.
And it's so tempting to spout that knowledge, jargon, and vocabulary with EVERYONE that comes into our universe.
Yeah, don't do that.
People are at different parts of their buyer journey. Some are brand new and are afraid to even say "hi"... so why would you talk to them like someone who is a repeat buyer?
Understand the context of each buyer persona, and speak to them where they're at and you'll be just fine.
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
There is much joy and celebration among the Burch men today... we also talk about why backing into your parking spot may help you make more money, and what the heck does ANY of this have to do with marshmallows?!?!
Link to Stanford Study: https://en.wikipedia.org/wiki/Stanford_marshmallow_experiment
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
It's my birthday! 🎂
Today I spend a few minutes reflecting on all the awesome lessons I've learned in the last few years.
Last year was a year of great gratitude and growth and I'm forever thankful.
Here's a taste of what I've learned...
How to get out of my comfort zone How to let my inner hero out How to be intentional with my family How to unplug and be more present
I've written a book, I've started a podcast, and I am grateful to so many.
Can't wait to see how year 38 goes! I'll be reporting along the way!
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Good news - the easiest way to charge more for your products and services is by by adding micro skills.
We also talk about how to become the best entertainer at Sea World, and why you should be like The Rock (Dwayne Johnson that is), and how to start upleveling your micro skills for FREE.
My name is Cody Burch and THIS is the Cody Builds a Business Podcast!
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
it's that time of the month again - today we take a look at my July "Influence and Income" report... how has my network and influence grown, what did i spend on ads and marketing, and how much money did I make.
We also talk about a little limiting belief that is holding me back, and how I'm working to overcome it.
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
What makes a great story? What is the difference between a remarkable business that people can't shut up about and a forgettable one that never takes root in the mind of your customer? And how the heck can we sell our same products/services for MORE than our competitors?
Well today I'm going to show you the 3 main things that your business needs to have to draw people in, get them to buy, and get them to share.
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
🐻 Recorded in San Diego California 🐻
Do you struggle to slow down? To take a break? I've always struggled with stopping for awhile. Seems like there's always something new to do... another task, another campaign, another event...
Today's episode talks about the power of rest. When was the last time you took a break?
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Did you catch lightning in a bottle? Have you ever severely let someone down?
Well, if you're looking to serve your clients in the long term, I have great news for you. It's not the last project or the biggest success / flop - it's about the BODY of work.
Listen to this short episode where I unpack my thoughts on this matter...
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
A so-called overnight success often comes after YEARS of hard work...
Today we take a look at the career of John Krasinski and how he went from a goofy actor on the Office to writing/directing/producing and starring in one of the best movies of 2018...
It only takes one big break (but years of toil and hard work) to be in the right place in the right time and then make it happen...
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
What's the most expensive item of clothing you've ever purchased? Earlier this year I was in Miami and I got hustled into buying a $239 pair of [the best] jeans [that I've ever owned].
AND - we talk about what this has to do with your business and how you can craft experiences that will allow you to charge what you're actually worth.
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Life is tough. Being an entrepreneur is hard.
Here are three things I do when things seem hard.
I'm proud of those that are in the fight and going for it. Don't give up!
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
The Bugatti Veyron is one of the fastest (and most expensive) cars on the planet. From early on, my kids have always seen this as the penultimate vehicle. The only problem? They're SUPER rare (and expensive).
But when my kids say they want to buy one, I totally think they can...
It's a subtle shift in your mindset that goes from "I could NEVER afford that" to "HOW could I afford that"?
That creates a series of dominos that knock down the ULTIMATE domino at the end - the Veyron...
Then, all you have to do is be cool with the dominos along the way to help you achieve your goal...
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
The World Cup wrapped up today (congrats France 🇫🇷) and as I was watching, I noticed a key thing - not every kick is a shot on the goal. There are passes, defensive kicks, clearing the ball, crosses, and a bunch of other ones...
(Not a soccer fan, sorry).
And your marketing is the same - stop trying to use your FB ad image to sell something; know that every step of the process is meant to move the ball forward.
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Magnets can attract, but they can repel as well...
My parents are in town this week looking at homes in Colorado and I've had so much fun watching the sales process...
And I've found there's 3 ways to sell stuff... you can "chase" (like my 7 year old chasing a rabbit), you can "trick" (or convince someone to do something they don't want to do), or you can "attract" (like the right magnet).
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
A speaker, Brandon Craig, recently said a 3-word phrase that has been haunting me (in a cool way) since I heard him repeat it in November 2017. This 3-word phrase is now a part of my daily life in every decision I make.
Brandon's Website: http://ontocore.com/
You'll also hear about why a bowl of white rice does not earn you the right to a full sugary dessert (sorry, Luke).
And why gratitude is the most important thing you can ever do in your business... ever. EVER.
Grab a 5-minute Journal here: https://amzn.to/2ztxAJJ
Quote of the day: To forgive is to set a prisoner free and discover that the prisoner was you. Lewis Smedes
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Have you ever felt overwhelmed in life or business? Last week I was swimming with my nieces and nephews over July 4th and was struggling to keep my nostrils above water...
I also watched in dismay as local politicians wasted time, money and hair spray
AND a thoughtful discussion with my family on why I invest so much money into networking, events, and relationships.
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
When you were learning to ride a bike... I'm sure, like me, you fell a few times and skinned your knees. You may have surmised, "this is HARD!" But after a few more tries you got better and found out, "wait! This is easy!"
What changed?
The bike is still the same bike, right? But your aptitude was different. You felt more confident and got better and better...
Business is no different. I used to SUCK as a copywriter and as a marketer. My first funnels would fail miserably. But I got better and better at it. And I didn't give up.
You shouldn't either!
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
If someone has a YOU shaped problem you OWE it to them to offer them some help.
Today I discuss 2 crazy, harrowing tales of people not asking for the sale and it's crazy!
Bonus - I also include the amazing 3-word upsell you can use in your business starting today!
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Today I pull back the curtain and reveal how much my influence (and income) have grown in June.
This is the second of a monthly series of reports on what I'm doing, what's working now, what I learned, how much I spend on ads, and how much I made in sales.
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
How to work with the best, most awesomest clients only and avoid the life-sucking horrible clients. 🧟
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
What if you could invest $2,500 and turn it into $60,000 in 4 months. Would you take that deal?
In this crazy world, of ALL the places you could put your money I want to tell you about the BEST investment you can make... period, end of story.
I'll also uncover why I spent $30K on events / training in 2017 and talk about why I dropped $10K to be at one of the best events of the year.
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Would you rather sell 12 cups of $0.25 lemonade or 1 cup of $3 cold-brew coffee?
Would you rather have 20 clients pay you $500/month or 5 that pay you $2k / month?
Today's episode will show you how to reverse engineer a million dollar business, and I take you on my journey from $0 to $40k/mo in my agency business, Red Anchor Marketing.
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
"It's just the way things are done around here."
Well, what if that's a stupid way to do it? What if that old way doesn't support your model, team, or customer base? Are you open to changing it?
Today we talk about outdated HOA policies, stupid swim lessons, and monkeys getting sprayed with water.
Link to 1000 True Fans Article: http://kk.org/thetechnium/1000-true-fans/
The Cody Builds a Business Podcast is the best business podcast. It's your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
What do you do when things don't go your way? When circumstances in life or business aren't exactly how you planned them to be?
The thing is - so much of our life is totally out of our control, yet so often we let these little moments get under our skin and ruin our day (or our life).
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
How do you get people to throw their credit card at you and then dance and cheer afterwards?
AND ....
Have you ever met one of your heroes face to face? I did... today.
Listen to those 2 stories and more...
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Quick thoughts on why I go to events and how to not get overwhelmed with all the cool new stuff you learn!
Do you ever feel like you don't stack up? Or that you can't launch your product / service / idea / non-profit to the marketplace because someone else already did it?
"They're more famous!" You say...
So you hide it away, selfishly keeping it from the world instead of getting your idea out there.
Today I read a passage from my forthcoming book about why YOU are the only one to take YOUR idea to the world.
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
We're on the scoreboard! This has been a crazy week since my podcast with Dean Jackson (check it out, it released on 6/10/18 and it's episode 100 of the More Cheese Less Whiskers podcast).
On this episode we talk about how I'm packaging my offer, what I sold, how I sold it and how much.
Thanks for tuning in!
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Learn the simple 3-step framework to use when you want to make ANY content.
I just mapped this out on my whiteboard and it took about 5 minutes but saved me many hours.... it's so simple.
Enjoy!
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Last week I had my call with Dean Jackson of the More Cheese Less Whiskers Podcast.
In that hour long conversation with one of the greatest marketing minds of our time... I had 2 significant breakthroughs.
1 - I need to write a book (listen to learn exactly WHY and HOW I'm going to do it).
2 - Why I should be removing all obstacles from my marketing and products...
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Today I pull back the curtain and reveal how much my influence (and income) have grown in May.
This is the first of a monthly series of reports on what I'm doing, what's working now, what I learned, how much I spend on ads, and how much I made in sales.
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Why I unfollowed Gary Vee... and who I'm following (online) instead.
And the difference between just in CASE learning and just in TIME learning.
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
The power of BENEFITS over FEATURES of your product/service/idea.
On this Bonus episode I compare / contrast Bagel Bites marketing tactics with another common household item and what it means for YOUR business...
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
More cheese, "Funnel A Day" update, and we talk about my upcoming launch/promotion.
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
How long has it been since you pushed yourself out of your comfort zone?
Did you FINISH the challenge you set for yourself? Did you grow or learn something about yourself (or people you love)?
Today I talk about 3 times I found myself WAY out of my comfort zone and how I leveraged the discomfort to propel myself forward.
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
One way to price your product or service is to get your potential customer to consider the alternatives to engaging with you...
We unpack that concept in Today's bonus episode. Enjoy!
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
News Flash: You are not 3-in-1 (or 11-in-1) Shampoo/Bodywash/Conditioner.
In fact, you're bad at a lot of things. Like, a LOT. (And that's OK).
But what are you REALLY good at? And why does that matter?
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Today we talk marketing with Adam Erhart. Adam is the host of the Modern Marketing Podcast and the Modern Marketing YouTube channel (among a bunch of other cool things).
I met Adam at an event in December, 2017 and we immediately hit it off. He's a super smart marketer, has a great family, and an all-around good dude.
To find out more about Adam go to http://adamerhart.com/
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Learn how I launched a multi-6 figure business in 10 months on less than $100 (less than $50 really).
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
UPDATE: I'm building marketing funnels LIVE on Facebook in May. This is the halfway mark (almost) and we check in and see how it's going.
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Jaime Cross is the Founder of MIG Soap which just crossed over the 7-figure mark in retail sales. She's an inspiring entrepreneur that has built her hand-made soap and beauty product business from her garage to a huge manufacturing facility here in Colorado.
To learn more about Jaime's company go to https://migsoap.com/
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The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
How to "win" the battle in business but for sure lose the war...
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
If you have THIS in your business your life gets a lot easier...
PLUS - the craziest subscription I've ever signed up for...
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
I planted a flag in the ground. Are you with me, or not?
To check out the page mentioned in this episode go here: https://onehourfunnel.com/59ers
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Today we have a special guest (Future Cody) with a special message for Present Day Cody...
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
I'm building a funnel a day in May (live on Facebook). Today we talk about Day 1 (May 1), the funnel I built, how I promoted it and how it went.
If you want to apply to have a funnel built by me on Facebook click here: https://onehourfunnel.com/funnel-a-day
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
3.5 days with no technology... How did I survive? We unpack my 5 most shameful uses of tech, my top takeaways from going off the grid for 3.5 days in coastal Georgia, and why it's important to be 100% present with others.
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Cody's 2 favorite movies that shaped his entrepeneurial journey. SPOILER - 1 is a musical. And the other one is a cartoon (that is also a musical gasp!).
Does Cody love musicals? Does he hate action movies? Can a man with 3 sons love musicals and set a good example for future generations. STAY TUNED....
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
How do you know if you've had a great day? Do you feel like you can never keep up and it's never enough? On this episode, we talk about a super simple framework you can use to evaluate if your day was productive or if it left something to be desired.
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Why is it important to be remarkable? We explore that concept in today's episode. We talk about the concept of remarkability from Seth Godin's book the Purple Cow, and what master marketer Russell Brunson is up to with his new podcast.
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Hey there - no one cares about you. But it's our favorite thing to talk about (look at me and my awards and accolades, certifications and trophies... I'm awesome!)
Your customer doesn't care. They are in pain. They are in search of a solution. Learn more on today's episode.
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
What is the most valuable asset in your business? Your computer? Your stand-up desk? Your hoverboard (please don't tell me you have a hoverboard).
I'll give you a hint: please stop asking this question, "Can I pick your brain?".
Today we talk about my most valuable asset in my business.
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
How do you recover from a disappointment? Today we talk about how to pick yourself up and dust yourself off when things don't go your way; how to behave like a prizefighter and when you see adversity, how to duck or get out of the way before it knocks you out. We also talk about playing the long game in your business and the need for a solid mindset as you approach challenges and successes.
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Like what you hear? Have any comments or ideas for episodes?
Connect with me at https://www.facebook.com/codyburchdigital/ and while you're there, join my free Facebook Group.
Thanks - Cody
Get a behind the scenes look of my entire webinar campaign (the first one ever). We cover the strategy of the webinar funnel and the ads, as well as the selling / launch of the product itself.
And, as a marketing-agency-owner by day I was SUPER surprised to see how it all went down.
The Cody Builds a Business Podcast is your front row seat to watching me build a 7-figure online business from scratch (or die trying).
Follow my journey at https://www.facebook.com/codyburchdigital/
Welcome to Episode 003 of the Cody Builds a Business Podcast.
On today's episode we'll be talking about how to sell anything using the 5 F's Framework... the proven framework I use BEFORE selling anything ... and it works like crazy in ANY market, with ANY offer.
We'll talk about the importance of tribal leadership, how to motivate ANYONE to take action, and what to keep your prospect or customer focused on to get to the finish line.
Join me over on Facebook at: https://www.facebook.com/codyburchdigital/
On this episode of the Cody Builds a Business Podcast, I tell you about the first ever marketing campaign I'm running to grow my list and sell my product...
You'll learn the exact offer I'm making, the product I'm selling, and the technology I'm using to build everything out.
Like the episode? Let me know what you think at https://www.facebook.com/codyburchdigital/
Thanks! Cody Burch
On this episode of the Cody Builds a Business Podcast,
I share with you the 5 key lessons I learned in my first year as an entrepreneur. If you have a dream or vision of building a business, then this episode is for you...
In Ep. 001, I unpack the how to find your market, how to serve them, what to charge them, and then how to eventually scale the business to serve more people.
And, we talk about the #1 mistake people make when launching a new business (and how to avoid it).
Like the podcast? Have a question? I'd love to hear from you over at https://www.facebook.com/codyburchdigital/
Thanks for listening, Cody Burch
Welcome to the Cody Builds a Business Podcast!
This is your front row seat (with backstage passes) to watching me build a business from scratch.
Follow along as I start with 0 fans, 0 subscribers, 0 email list and build an online marketing business to 7 figures (or die trying).
You'll see me write my ads, craft my offers, build a team.... all from the ground up.
Will it work? Will I succeed? Will I fail? WHO KNOWS!
Stay tuned to find out, and thanks for joining me.
- Cody Burch