Butt care might not be the first thing that comes to mind when you think about growing your business—but it should be.

In this Road to Sugar Con episode, Shannon and co-host Armando (The Sugar Daddy) sit down with Rob Cottner of Asset* to talk about one of the fastest-growing categories in treatment room retail. From hemorrhoids and post-Brazilian care to treatment protocols, client education, and retail strategies, this conversation explores why perianal skincare is becoming an important part of professional hair removal services.

If you've ever wondered how to confidently talk to clients about butt care, improve their aftercare experience, and add a unique retail opportunity to your treatment room, this episode is packed with practical tips, industry insight, and plenty of laughs along the way.

Join us as we get to the bottom of why Asset* is changing the conversation around butt wellness—and why you won't want to miss them at Sugar Con.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

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You can have flawless technique and still wonder why your books aren’t full. The uncomfortable truth is that in body sugaring, the difference between “good” and fully booked often has nothing to do with how perfectly you flick. It’s the experience clients feel, remember, and talk about when they’re back in their car texting a friend your name.

I’m joined by SugarCon speaker Mabel Machabvunga Butler, founder of Tapira, longtime educator, and spa owner with a deep commitment to doing this work with class, care, and consistency. We talk about why SugarCon matters for sugaring practitioners, how to research educators before you spend your time and money, and what to look for when a topic sounds vague but the speaker might be a game changer. If you’re trying to plan your conference day wisely, this will help you choose sessions that actually change how you work behind the table.

Then we go where most trainings don’t: customer experience. Mabel breaks down what makes a client choose you, stay loyal, and happily rearrange their schedule for your next opening. We explore the client lens, the tiny “holes” that quietly damage retention, and the practical elements that create safety, professionalism, and trust, whether you work in a one-room studio or a larger spa. We also share how giving back is woven into business through Tapira’s sugar mats supporting women in Zimbabwe.

If you’re ready to become highly sought after for more than technique, listen through and take notes. Subscribe, share this with a Sugar Pro friend, and leave a quick review so more beauty pros can find the show.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

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What if being busier isn't the answer?

In this episode, Shannon sits down with Sugar Con speaker Christy Mehelich, owner of The Sugaring Hut, to talk about goal setting, sustainable growth, and creating a business that works for you—not the other way around.

Christy shares her journey from new esthetician to successful spa owner, the lessons she learned while growing a team, and the moment she realized she needed to reconnect with her purpose before burnout took over.

Together, they discuss:
• Why busy isn't the same as profitable
• How to stop setting goals that turn into guilt
• The power of reconnecting with your "why"
• Creating actionable plans you'll actually follow
• Building a business that supports your life and long-term success

Whether you're a beauty school student, solo esthetician, spa owner, or industry veteran, this conversation is packed with practical advice to help you move forward with more clarity, confidence, and intention.

If you've ever felt overwhelmed, stuck, or unsure of your next step, this episode is your reminder that success isn't built by doing more—it's built by doing the right things on purpose.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

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Reactive skin after hair removal can shake a client’s trust fast, even when your technique is solid. We’re raising the bar on intimate care by treating calm skin as a core part of the service, not a bonus. When clients leave your room comfortable and confident, they rebook more, refer more, and stop bracing for the “post-wax fallout” they’ve come to expect elsewhere.

I sit down with Melissa Mercado from Hale And Hush to talk sensitive skin, corrective care, and what’s really going on when irritation shows up in intimate areas. We dig into skin logic: why inflammation, hives, and histamine responses can flare during allergy season, how barrier stress and friction can stack the odds against you, and what simple corrections can change outcomes immediately. Melissa also shares how a sensitive-skin skincare line became a go-to in treatment rooms far beyond the face, supporting areas like underarms, inner thighs, and bikini zones with protocols designed for reactive skin.

We also get practical about communication and client compliance. Aftercare works best when it’s short, calm, and consistent, so I share a 15-second aftercare script you can make your own plus a “calm skin audit” you can try with one client this week. If you want better post-sugaring results, fewer bumps and flare-ups, and clients who feel truly cared for, this one is for you. Subscribe, share this with a beauty pro friend, and leave a review with the #1 question you want answered about intimate aftercare.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

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Welcome back to The Sugar Show—your go-to podcast for beauty pros ready to master sugaring the smart way and build a career that loves you back.

A lot of estheticians think “male Brazilian” is a single, obvious service—but it’s not. If you’ve ever felt unsure what men actually want, nervous about working with male anatomy, or worried about awkward moments in the treatment room, this conversation was made for you.

In this episode, Shannon (The SugarMama) sits down with Armando of The Sugar Daddy NYC as part of our Road to Sugar Con series. What starts as a conversation about his journey quickly opens up into something bigger—how leaning into a niche, staying curious, and truly understanding your clients can completely transform your business.

We explore the importance of client communication, why “take it all off” is often the wrong assumption, and how creating a safe, professional experience is what keeps clients coming back. This episode also touches on the topics most people avoid—like navigating vulnerable moments in the treatment room with confidence, clarity, and professionalism.

You’ll also get a behind-the-scenes look at what’s coming next—from our upcoming male Brazilian sugaring course to what we’ll be teaching live at MECA and Sugar Con.

Whether you’re looking to expand your services, build confidence, or step into new opportunities, this episode is your reminder that growth comes from being willing to learn, adapt, and try something new.

🎧 Tune in and come along for the ride to Sugar Con.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

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Trying to grow a beauty business in a treatment room can feel strangely lonely, even when your books are full. If you’ve been telling yourself you should be able to figure it out on your own, we want to challenge that. Going solo without education and without community doesn’t make you tougher, it usually just makes the climb slower and more stressful.

We’re kicking off the Sweet Success Series: The Road to SugarCon, and we’re sharing why conferences and real peer connection can change a sugaring career. We talk about what community actually gives you in real life: accountability, clear standards, support when you hit a weird skin situation, a reality check when you’re spiraling, plus friendships, referrals, and momentum. We also get practical about the “aha” moments that happen when an educator makes one small adjustment to your hand pressure or technique and suddenly everything clicks.

We also dig into the part no one loves talking about: budgeting. We walk through simple ways to plan for a once-a-year professional conference without debt, from setting aside tips and automating savings, to a small service-price bump or skipping a non-essential subscription for a few months. You’ll leave with a clearer picture of what SugarCon offers, why Cleveland surprised us, and how to start planning your growth intentionally.

If you found this helpful, subscribe, share it with a sugar pro friend, and leave a quick review so more beauty pros can find the community they’ve been missing.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway — I’d love to hear how you’re embracing Sugaring For All!!

And while you’ve got your phone out, make sure to follow us on Instagram @Love2Sugar 🤍

If you’re ready to take your sugaring education and community to the next level, join us at SugarCon!
Grab your tickets and learn more here → https://sugaringconvention.com/

And don’t forget to follow along for updates, behind-the-scenes, and all things SugarCon → https://www.instagram.com/sugarcon_/

Cheers to your Sweet Success! ✨

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What if your sugaring career felt as smooth and controlled as your best mold and flick? We’re opening the door to our next era with a five‑pillar approach that blends smarter education, thoughtful products, real community, and a future‑focused plan you can actually follow. From a revamped basic certification to a hands‑on method that finally syncs your brain and your hand, you’ll hear how we’re simplifying technique, boosting confidence, and turning consistency into client loyalty and revenue.

We talk candidly about what’s buzzing across the industry—why SugarCon left us energized, the power of collaboration over competition, and how intimate retreats sharpen both skill and mindset. You’ll learn how seasonality and humidity guide paste selection, why a calming duo can rescue reactive skin, and where our new Love2Sugar Collection fits: pastes for control and flow, plus a clean pre‑ and post‑care lineup with soothing and ingrown solutions designed for predictable, gentler results. It’s brand‑agnostic on purpose, so you can test, compare, and build a backbar that works for your climate and clientele.

Most importantly, we map a path you can personalize: a six‑month commitment to skill building, a clear target for 2026, and a “sweet 16” vision that shapes your legacy—whether that means mentoring, opening a second location, or simply owning your city’s sugaring scene. We’re also sharing how we’re handing off our shop to create more room for teaching across California, Colorado, and beyond, with opportunities to train, travel, and even join our educator team. Ready to stop juggling and start focusing on the work that moves the needle? Hit play, grab a notebook, and design the career you’ll be proud of.

If this conversation sparked ideas, subscribe, share it with a sugar pro who needs a boost, and leave a quick review to help more pros find us. Your next six months start now—what will you commit to?

If you are interested in our business planner you can find the SugarBoss Planner here --->https://www.lulu.com/spotlight/love2sugar

The link to our Monthly SugarBiz Blueprint: https://www.love2sugar.com/offers/cMhp76LA/checkout

Cheers to your Sweet Success!**

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What if the best service you offer isn’t a technique, but how you notice? We pull up chairs in the Sugar Mamas lobby with Daria—our social media lead and podcast editor—to explore sensory needs, anxiety, and the small choices that turn a treatment room into a safe room. From the rose scent that reads “too much” to the steam that feels like suffocation, Daria shares what many clients never say out loud and how simple, specific check-ins can change the whole experience.

We dig into intake forms as living documents—beyond meds and allergies—adding clear questions about scent tolerance, temperature, music volume, lighting, hot towels, and step-by-step narration. You’ll hear how to read ultra-quiet clients without guessing, create Plan B product options, and take notes that matter so each return visit starts from care, not trial and error. We also talk practitioner honesty and boundaries: how to set a calm tone on low-social days, stack your schedule to reclaim real rest, and choose tiny resets that protect your energy without hurting your business.

Daria also introduces Just Breathe Confessionals, her new reflective podcast about anxiety, heartbreak, and the messy process of becoming. She explains how speaking truths out loud softens shame and why caregivers—esthetician, sugar pro, or massage therapist—need self-love and community to sustain the work. If you’ve been looking for practical, trauma-informed client care, sensory-friendly skincare tips, and smart burnout prevention for beauty professionals, this conversation meets you where you are.

Listen now, subscribe for more human-centered esthetics, and share this episode with a pro who could use a gentler way to care—for clients and for themselves. Have a question or a sensory tip that works in your room? Drop us a note and join the conversation.

If you’d like to check out Daria’s podcast, Just Breathe Confessionals, you can find her on Instagram @justbreatheconfessionals
and listen anywhere you get your podcasts.

If you are interested in our business planner you can find the SugarBoss Planner here --->https://www.lulu.com/spotlight/love2sugar

The link to our Monthly SugarBiz Blueprint: https://www.love2sugar.com/offers/cMhp76LA/checkout

Cheers to your Sweet Success!**

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Trademark attorney Joey Vitale returns with game-changing news for sugar professionals looking to protect their businesses in an increasingly competitive marketplace. Since our last conversation, the legal landscape has transformed dramatically, creating both new challenges and powerful opportunities for beauty business owners.

The digital revolution has made starting a business easier than ever, but this accessibility has created unprecedented challenges for legitimate entrepreneurs. Joey reveals how AI tools like ChatGPT often provide misleading legal advice, guiding users toward solutions they want to hear rather than legally sound approaches. For sugar professionals navigating trademark waters, this underscores the vital importance of expert guidance.

The most exciting revelation? Google has introduced a blue verified checkmark feature in Gmail that gives trademarked businesses a significant marketing advantage. Only companies with registered trademark logos can access this verification, which helps ensure emails consistently land in primary inboxes rather than spam folders. This represents a seismic shift in how digital platforms are beginning to recognize and reward legitimate businesses through trademark registration.

Joey also shares invaluable insights about strategic naming for beauty businesses. Rather than selecting obvious industry terms (which are likely already trademarked), successful brands are increasingly choosing distinctive, unexpected names that allow for memorable visual identities. This approach not only improves trademark availability but creates more distinctive branding that stands out in a crowded marketplace.

Whether you're just starting your sugaring business or looking to protect an established brand, this episode offers concrete strategies for navigating the complex world of trademarks. Joey outlines multiple pathways to protection, from DIY approaches for those on tight budgets to comprehensive legal services for businesses ready to invest in full protection.

Ready to take your sugar business to the next level? Discover why trademark protection has evolved from a legal precaution into a powerful business advantage that can transform how customers find and interact with your brand.

Joey Vitale's Book: Legally Legit. https://a.co/d/gqwnnyF

Free Call Page: www.indielaw.com/call (If you mention Shannon or the Sugar Show podcast and move forward, they’ll get $300 off any package)

If you are interested in our business planner you can find the SugarBoss Planner here --->https://www.lulu.com/spotlight/love2sugar

The link to our Monthly SugarBiz Blueprint: https://www.love2sugar.com/offers/cMhp76LA/checkout

Cheers to your Sweet Success!**

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Kate Sprouse stumbled upon sugaring while teaching at a holistic aesthetics school, and something about this ancient hair removal technique captivated her completely. "Once you touch sugar," she explains, "once I held it, once I got certified, I started playing around with it at home. I sugared any friend or family member that would come around, and I was like this is it? This is the ticket?"

Fifteen years later, Kate's intuition has proven remarkably accurate. Her Portland-based business, Sugar Me, now boasts two thriving locations and recently claimed the coveted "Best Hair Removal" title across all techniques in Portland's 2024 citywide competition. This recognition feels especially meaningful as it signifies sugaring's emergence from relative obscurity into mainstream awareness.

What truly distinguishes Kate's business model isn't just her singular focus on perfecting the sugaring craft, but her revolutionary approach to team building. Rather than viewing employee departures as failures, she's created an ecosystem where team members can flourish under her guidance and eventually open their own studios—with her full blessing and continued support. "I've kind of created a business model where they come, they work, and if they wish to, then they can go out and do their own business as well. And that cycle has kept rolling through," Kate explains. This philosophy of abundance—believing there are always more than enough clients for everyone who does quality work—challenges conventional business wisdom but has created a tight-knit community of sugar professionals in Portland.

For those considering entering the sugar world, Kate offers simple wisdom gained from her journey: recognize that success is "a marathon, not a sprint," appreciate each chapter of your professional development, and understand that business ownership requires entirely different skills than being an excellent practitioner. Want to experience this unique approach firsthand? Visit Sugar Me in Portland, where Kate and her team continue redefining what professional mentorship looks like in the beauty industry.

If you are interested in our business planner you can find the SugarBoss Planner here --->https://www.lulu.com/spotlight/love2sugar

The link to our Monthly SugarBiz Blueprint: https://www.love2sugar.com/offers/cMhp76LA/checkout

Cheers to your Sweet Success!**

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What happens when the Sugar Mama meets the Sugar Daddy? A frank, educational, and surprisingly hilarious conversation about the specialized world of male body sugaring! Shannon welcomes Armando Gualtieri, founder of The Sugar Daddy - New York's premier sugaring studio exclusively for male anatomy - to share insights from his thriving practice.

Armando's journey from massage therapist and theater artist to sugaring specialist began with his own painful waxing experience (colorfully described as feeling like "someone had punched me in the butthole"). After discovering the magic of sugaring, he built a thriving business with an all-male staff focused on professional, expert care for clients with male anatomy, regardless of gender identity. His approach fills a crucial gap in the beauty industry, creating a safe space where transgender, non-binary, straight, and gay men all receive specialized care without judgment.

The conversation delves into professional considerations unique to male sugaring - from handling spontaneous physical responses to understanding the wide variations in service requests. They discuss how male clients tend to be exceptionally loyal, following instructions meticulously and maintaining regular appointments, though they often need simplified home care routines. Armando shares his expansion plans beyond sugaring into facials, body treatments, and hair growth services, recognizing opportunities to introduce men to skincare they might not otherwise seek.

For practitioners interested in male sugaring, this episode provides invaluable insights from two industry leaders. Shannon and Armando are developing specialized training through Love to Sugar, promising to elevate standards across the industry. Whether you're a sugaring professional looking to expand your services or simply curious about this specialized practice, you'll appreciate their candid, professional approach to a topic rarely discussed so openly.

If you are interested in our business planner you can find the SugarBoss Planner here --->https://www.lulu.com/spotlight/love2sugar

The link to our Monthly SugarBiz Blueprint: https://www.love2sugar.com/offers/cMhp76LA/checkout

Cheers to your Sweet Success!**

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What happens when a traumatic waxing experience leads to entrepreneurial triumph? Meet Georgia, a sugar professional who transformed her small-town Wisconsin beauty practice into a thriving business supporting her entire family.

Georgia's journey began with a horrifying waxing incident during her pregnancy that sent her to the emergency room and took months to heal. Searching for safer alternatives, she discovered sugaring—but found no practitioners within hundreds of miles. This gap in the market sparked her determination to become the solution her community needed. Starting with just $500 and a borrowed massage table, Georgia built her business jar by jar until she became the "sugar queen" of Eau Claire, Wisconsin. Her success has allowed her husband to stay home with their children while she supports the family through her passion for natural beauty treatments.

The conversation shifts to a hot topic affecting sugar professionals everywhere—the rise of laser hair removal franchises and at-home devices. Rather than viewing these developments as threats, Shannon and Georgia discuss how to reframe them as opportunities for collaboration. They explore the unique benefits of sugaring that laser can't replicate: effectiveness on all skin tones and hair types, natural ingredients, and the irreplaceable human connection that comes with the boutique sugaring experience.

For beauty professionals wondering how to navigate this changing landscape, this episode offers practical strategies: focus on skin benefits rather than just hair removal, create memorable experiences that laser clinics can't match, and build referral relationships with other beauty providers. As Shannon reminds us, "Lasers might be having a moment, but sugaring is a movement"—one rooted in holistic care, personal connection, and inclusivity for all bodies. Whether you're a seasoned sugar pro or considering entering the field, this candid conversation provides both inspiration and practical guidance for sustainable success in the evolving beauty industry.

If you are interested in our business planner you can find the SugarBoss Planner here --->https://www.lulu.com/spotlight/love2sugar

The link to our Monthly SugarBiz Blueprint: https://www.love2sugar.com/offers/cMhp76LA/checkout

Cheers to your Sweet Success!**

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Sarah Herbst's remarkable transformation from a struggling single mother to the "million-dollar sugarist" reveals what's possible when passion meets perseverance. Fourteen years ago, Sarah was living with her mom, jobless with a newborn baby, when she encountered someone performing sugaring at a spa. The elegant technique captivated her immediately - not just for its beauty benefits (it cleared up her eczema) but for the profound human connections it facilitated.

"When someone walks in the room to get a Brazilian with you," Sarah explains, "it's almost like they tell you things that they've told no one else. You bond with this person in such a special way." This realization became the foundation for her business philosophy when she eventually opened Sugar Bar in Ohio.

Her success didn't come overnight. Sarah candidly shares how she cried during her first attempts at sugaring and couldn't afford formal training initially. She developed her skills through relentless practice while building relationships with clients who valued both her technique and her authentic care. When opportunity arose to create her own business environment, she took the leap despite doubts about being "cut out" for ownership.

Today, Sarah manages two locations with thirteen employees, having strategically grown by one staff member per year initially. What makes her business model particularly meaningful is her commitment to hiring single mothers and women in recovery - creating opportunities for others facing challenges similar to those she once navigated. "If you have happy employees, you have a good business," she emphasizes, a philosophy that has clearly served her well.

Sarah's latest venture, SugarCon, represents her gift back to the sugaring community. This first-ever convention dedicated entirely to sugaring professionals takes place June 29-30 in Cleveland, bringing together brands, educators, and practitioners from across the industry. For anyone passionate about sugaring or contemplating their own entrepreneurial journey, Sarah's story demonstrates that success comes not just from technical skill, but from genuine connection, community building, and lifting others along your path.

If you are interested in our business planner you can find the SugarBoss Planner here --->https://www.lulu.com/spotlight/love2sugar

The link to our Monthly SugarBiz Blueprint: https://www.love2sugar.com/offers/cMhp76LA/checkout

Cheers to your Sweet Success!**

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What would happen to your business if life threw an unexpected curveball your way? Join me, Shannon, the Sugar Mama, as I share the poignant moments of losing my mother and the challenging task of closing my childhood home. This personal journey has taught me invaluable lessons about the importance of being prepared, both in life and business. I explore the necessity of having a trust, keeping organized records, and ensuring that someone can seamlessly take over your business if you're unable to run it. This episode serves as both a wake-up call and a guide to securing your life's work against unforeseen circumstances.

Through heartfelt reflection, I'll walk you through the critical components of a comprehensive business continuity plan. From crafting a detailed operations manual to training potential successors, I focus on pragmatic steps to future-proof your business. It's not just about maintaining the daily grind; it's about effective management and safeguarding your hard work. Inspired by my mother's passing, I urge you to have those tough conversations now to avoid chaos later. Join our monthly live business coaching if you need a starting point. Let's take proactive steps together to ensure your business thrives, even in your absence.

If you are interested in our business planner you can find the SugarBoss Planner here --->https://www.lulu.com/spotlight/love2sugar

The link to our Monthly SugarBiz Blueprint: https://www.love2sugar.com/offers/cMhp76LA/checkout

Cheers to your Sweet Success!**

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On this episode of The Sugar Show, Shannon the SugarMama talks with Love2Sugar educator Kasey Reynolds about her inspiring sugaring journey. Then, in the second half of the podcast, Shannon dives into the importance of being financially smart in business.

Part 1: Kasey Reynolds' Sugaring Journey

Kasey shares her remarkable story of transitioning from her career as an EMT to becoming a successful owner of SugarJunkie. Her journey is a testament to perseverance, financial literacy, and discovering one's unique place in the beauty industry. She offers insights and inspiration for aspiring estheticians and entrepreneurs alike. Key highlights include:

Kasey's transition from emergency services to beauty: How she discovered her passion for sugaring and why she made the career change.
Building a business from the ground up: The challenges and triumphs of starting her sugaring business.
Managing multiple locations seamlessly: Tips and strategies for running multiple successful business locations.
The importance of education and community: Kasey’s dedication to sharing knowledge and supporting others in the industry.
Encouraging others to chase their dreams: Kasey’s advice for finding your niche and believing in your potential.

Part 2: Financial Smarts in Business

In the second half of the episode, Shannon focuses on the financial side of being a beauty entrepreneur. She breaks down key strategies for maintaining and growing a financially healthy business, including:

Setting realistic financial goals.
Managing expenses effectively.
Understanding pricing and profit margins.
Planning for growth and sustainability.

This episode offers a mix of personal inspiration and practical advice for anyone in the beauty business, whether you're just starting out or looking to refine your approach. Tune in to be motivated and learn how to elevate your sugaring career!

If you are interested in our business planner you can find the SugarBoss Planner here --->https://www.lulu.com/spotlight/love2sugar

The link to our Monthly SugarBiz Blueprint: https://www.love2sugar.com/offers/cMhp76LA/checkout

Cheers to your Sweet Success!**

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What if a personal and professional breakthrough could stem from something as simple as body sugaring? In this episode, I take you on a heartfelt journey, sharing my transformation from a tumultuous divorce and the challenges of being a single mother to discovering my passion and building a successful business in the beauty industry. Through the art of sugaring, I found not only financial stability but also a community of support and purpose. Fast forward to 2022, where amidst new personal struggles, sugaring once again became my lifeline, offering both healing and opportunity.

But that's not all; this episode is also a call to action for anyone in the skincare and sugaring industry to harness the power of SMART goals. Whether you're a seasoned professional or just embarking on your journey, learn how to set Specific, Measurable, Achievable, Relevant, and Time-bound objectives that align with your vision. And as we plan for success in 2025, you'll discover the immense value of being part of a supportive community like Love to Sugar. Join us for tales of sweet success from industry professionals, and gear up for next month's deep dive into financial foundations. Together, let's set our sights on a prosperous future, knowing we're cheering each other on every step of the way!

If you are interested in our business planner you can find the SugarBoss Planner here --->https://www.lulu.com/spotlight/love2sugar

The link to our Monthly SugarBiz Blueprint: https://www.love2sugar.com/offers/cMhp76LA/checkout

Cheers to your Sweet Success!**

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Ever wonder how to ensure every client steps into your sugar salon and leaves feeling like they've just had a VIP treatment? That's exactly what we're unpacking on the latest installment of The Sugar Show. I take you through the transformational power of self-evaluation for your salon's aesthetic, the magic that happens when clients are swept off their feet by your high-quality environment, and the non-negotiable of spotless cleanliness – your business's reputation depends on it. With these insider tips, learn how to craft an irresistible brand image that clients can't wait to tell their friends about.

Navigating the world of social media while keeping your sanity intact is no easy feat, but I've got your back with some real talk on nurturing your professional confidence amidst the chaos of comparison syndrome. This episode isn't just about keeping up appearances online; it's about embracing the essence of what makes you unique and the self-care practices that ensure you're always ready to deliver your best work. From the importance of hydration to the necessity of nourishing meals and the power of taking a breather, we cover the essentials that will keep you at the top of your game.

To cap it off, we delve into the fine details that make a sugar session truly exceptional. I discuss how to keep your focus laser-sharp on clients' needs, avoiding the trap of personal distractions, and the art of educating them about their skin. Spoiler alert: skipping steps is a big no-no if you're aiming for rave reviews and repeat business. Plus, I share vital insights on the need for continual learning in hair removal techniques and the business acumen required to safeguard your financial future. Whether you're a seasoned pro or a newcomer to the sugaring scene, this episode is brimming with strategies to keep your skills sharp and your clientele coming back for more.

If you are interested in learning more about Radeq Lab's Premium Prebiotic Sugar Line of products, you can find them at www.radeqlab.us.

Cheers to your Sweet Success!**

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Get ready to transform your sugaring skills into a booming business! Season five sizzles as Shannon the SugarMama chats with the impressive Tajina Rock, a SugarPro who's elevated her game from expert practitioner to a sought-after educator. We're peeling back the layers of the sugaring world, from the sweet success stories at Bare Bodies Sugaring Academy to the skin health revelations with Radeq from Radeq Lab. This episode is a treasure trove of knowledge that will leave you sticky with wisdom and strategies to enhance your practice.

Ever wonder how a sugaring business flourishes? We're revealing the inside scoop on nurturing your craft and expanding your horizons. Take a seat at our roundtable discussion with Tajina and Radeq, where they spill the beans on quality training, advanced skin care techniques, and the remarkable difference a product like Premium Prebiotic Sugar products can make. They share their first-hand experiences, giving you the edge you need to sweeten your services and keep clients coming back for more.

At the heart of our sugaring saga is the transformative power of education and mentorship. The beauty industry may be rooted in tradition, but it's the unquenchable thirst for knowledge that propels professionals forward. This episode is not just a guide; it's a commitment to continual growth, showcasing breakthrough moments and the essential role of strong business savvy. Join us as we sugarcoat your path to success, one educational flick at a time!

If you are interested in learning more about Radeq Lab's Premium Prebiotic Sugar Line of products, you can find them at www.radeqlab.us.

Cheers to your Sweet Success!**

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Embark on a sweet expedition with your Sugar Mama, Shannon O'Brien, as she shares her transformative story from sugaring novice to entrepreneur extraordinaire. Tune in and unearth the power of the skin microbiome, and how it's revolutionized by Radeq Lab's groundbreaking sugar-paste concoctions. This isn't just about hair removal; it's a garden of delight for your skin, where every treatment feeds and fortifies your natural flora. With the help of the innovative minds at Radeq Pielczyk, we're setting a new standard in skincare that seamlessly blends with our sugaring techniques, ensuring clients leave not just hairless but with a radiant, thriving complexion.

Prepare for an educational treat as Shannon provides a wealth of knowledge on nurturing your skin's ecosystem, backed by the science of prebiotics and postbiotics. You'll find that the analogies of carrots and onions are not just for cooking—they're key to understanding your skin's needs during and after a sugaring session. Stick with us for a holistic approach to beauty and business, where you're empowered to enhance your sugaring skills and grow a flourishing enterprise. Join Shannon on this episode of the Sugar Show, and let your skincare practice blossom into something as sweet as the sugar we swear by.

If you are interested in learning more about Radeq Lab's Premium Prebiotic Sugar Line of products, you can find them at www.radeqlab.us.

Cheers to your Sweet Success!**

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Discover the transformative power of prebiotics in your beauty regimen as Radeq from Radeq Labs and I, Shannon, unveil the secrets of sugaring and skin care that will redefine your approach to hair removal. My own educational evolution, fueled by an unquenchable curiosity for the science behind cosmetology, has led to this moment where traditional ingredients take a backseat to innovative skin-nurturing solutions. Embark on a journey that began in the simplicity of a home kitchen and has now expanded to the impressive scale of a fully operational factory, where quality and innovation reign supreme.

Sustainability isn't just a buzzword; it's a commitment. It's woven into the fabric of the beauty industry transformation we're discussing today. Dive into the fragrant world of rose water production, where eco-conscious methods like solar and wind energy are not only possible but celebrated. But the real star of the show? The skin's microbiome. Once an overlooked player, we now recognize its critical role in our overall health. Radeq's insights into this delicate ecosystem and how it interacts with hair removal practices are nothing short of revolutionary.

The finale of our session is a revelation about the future of skincare, where prebiotics and postbiotics emerge as the heroes of the beauty world. Forget harsh treatments; this new wave of products, including a groundbreaking sugaring line, is all about harmony with our body's natural defenses. Imagine a hair removal experience that's less about the pain and more about the gain—healthier skin, a balanced microbiome, and an overall better outcome. Join us for a conversation that will not only enlighten but may just change the way you care for your skin forever.

If you are interested in learning more about Radeq Lab's Premium Prebiotic Sugar Line of products, you can find them at www.radeqlab.us.

Cheers to your Sweet Success!**

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Are you prepared to navigate the complex world of trademarks? Brace yourself for an enlightening conversation with Elizabeth Henson, Chief Marketing Officer at Indie Law.

Liz takes us through the intricacies of trademarks, demystifying the process of choosing a strong and unique business name. Drawing on my personal journey of trademarking "The Sugar Mama," we discuss how having a strong brand identity can help you stand out in your industry.

In today's episode, we are joined by Elizabeth Henson, Chief Marketing Officer at Indie Law, helps build brand awareness around trademarks and supports Indie Law in being the GO-TO firm for Trademarks

We have all faced the unpleasant experience of a copycat infringing upon our brand. We're not alone in this battle, and we share our experiences, mishaps, and the processes of reclaiming our brand identity. We also delve into the possible consequences of trademark infringement. Learn from our experiences and understand how to protect your business from such unfortunate incidents.

We round up our discussion with insights on the importance of legal protection for your business. We shed light on Indie Law's role in aiding entrepreneurs to tackle legal issues like trademark infringement and copycats. Liz also shares some insightful highlights from her podcast, "Messy Success." There's a free gift and a legal consultation call waiting for you. So tune in to equip yourself with the knowledge and tools to be legally secure in your business endeavors.
Free Gift: https://www.indielaw.com/bundle

Go to https://www.indielaw.com/call for a free legal consultation and let them know to mention "Shannon O'Brien"

If you are interested in learning more about Radeq Lab's Premium Prebiotic Sugar Line of products, you can find them at www.radeqlab.us.

Cheers to your Sweet Success!**

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Ready to turn your business dreams into reality? Buckle up as I take you on a thrilling journey from zero to multiple six figures, sharing the secrets of my success along the way. We're not just talking about the wins, but about the planning, organization, and most importantly, holding ourselves accountable for our goals. It's time to map out your path to success and I'm here to provide the roadmap, the GPS, and the necessary fuel for the journey!

In this action-packed episode, we'll be exploring how accountability can transform your business. I'll be sharing proven strategies for planning social activities, managing inventory, and selecting the right courses to elevate your business. We'll also be discussing the Sugar Tribe Sweet Success Planner, a tried and tested tool that's helped countless entrepreneurs achieve their business dreams. So, let's gear up and get organized for a thriving 2024!

If you are interested in learning more about Radeq Lab's Premium Prebiotic Sugar Line of products, you can find them at www.radeqlab.us.

Cheers to your Sweet Success!**

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Want to sweeten your esthetician business prospects with sugaring? Then, this podcast episode is as essential as sugar in your morning coffee! We kickstart with the nitty-gritty of honing your skills and understanding the importance of certification in this industry. This is a crucial step towards preventing ingrowns and ensuring smooth sugaring experiences for clients. Remember, your pre and post sugaring care can either make or break the client's perception of you.

The conversation then shifts to the significance of your treatment room and the role it plays in boosting your business success. It's not just about cleanliness and aesthetics but also your skills, protocols, and customer service. We also discuss the power of planning ahead for peak seasons, local marketing, and referrals. This is your chance to learn how a well-planned strategy can rake in a loyal client base and transform your business.

Finally, we delve into the exciting realm of local collaborations and how they can turbocharge your business growth. The episode unwraps the secrets of building relationships with local business owners, hosting events, and trading services for enhanced visibility. Don't miss out on the golden nuggets about creating a supportive community of sugaring business owners, giving and receiving critical feedback, and the benefits of seeking professional help. So, gear up for an insightful podcast episode that's packed with tips to boost your business and turn you into the go-to esthetician in the industry!

If you are interested in learning more about Radeq Lab's Premium Prebiotic Sugar Line of products, you can find them at www.radeqlab.us.

Cheers to your Sweet Success!**

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Are you ready to unlock the secrets of making your beauty business thrive in the digital world? With the knowledge shared by our expert guest, Grant Kantios from Go Happy Beauty, you'll learn to navigate through SEO complexities, create an engaging website, manage reviews effectively, and understand the power of a robust Google Business profile.

This episode is a goldmine for beauty professionals, filled with invaluable advice to help your business stand out online. We deep-dive into the world of SEO, with Grant simplifying it into a language we can all understand. We discuss the significance of crafting a website that best represents you and your business, and how to leverage Google's algorithms to enhance your visibility. Dive deeper into the importance of a detailed Google Business profile and learn how periodic updates can lead to immense success.

Ultimately, the key to success in the digital realm is reviews. Learn from Grant why it's essential to read and respond to every review, be it positive or negative. We explore the potential repercussions of neglecting customer feedback and share useful tips on leveraging positive reviews for business growth. Are you wondering about the role of local partnerships in business growth? We got you covered! Learn how partnering with local spray tanners can expand your reach in the beauty industry. This episode is truly packed with insights to help you flourish in the digital world, no matter where you are in your beauty professional journey.

Interested in creating your own website? Start HEREFollow Happy Tans on Instagram!

If you are interested in learning more about Radeq Lab's Premium Prebiotic Sugar Line of products, you can find them at www.radeqlab.us.

Cheers to your Sweet Success!**

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Ready to unlock the secrets of choosing the best body sugaring certification program? As an expert in sugar hair removal and a licensed esthetician, I’m thrilled to guide you towards fulfilling your potential in the beauty industry.

In this riveting episode, we'll be breaking down the differences between certificates of completion and actual certification, and how this can affect your success. We'll be taking a deep dive into what constitutes a quality online certification program and why understanding the products you use is fundamental to your progress.

We'll also be exploring the importance of putting value above cost when seeking a quality educator for sugaring. I will be sharing my top tips on how to evaluate the credibility and experience of potential educators, as well as the significance of their reviews and testimonials.

You'll gain insights into the Sugar Tribe app and community, a fantastic resource for support and advice as you embark on your journey to becoming a top-notch body sugarer.

So, join us for an enlightening conversation on taking your sugaring skills to new heights.

If you are interested in learning more about Radeq Lab's Premium Prebiotic Sugar Line of products, you can find them at www.radeqlab.us.

Cheers to your Sweet Success!**

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Imagine a world where businesses thrive not on competition but on community and collaboration.

That's the reality we're painting in this illuminating discussion. As a veteran of the beauty industry, I've discovered firsthand how crucial it is to form professional connections and engage with our community. This synergy doesn't just drive business growth, but it elevates the entire industry standard, benefiting everyone in it. Like a rising tide that lifts all boats, this collective effort has helped many of us weather even the toughest of times, such as the recent pandemic shutdown.

Our conversation today is not merely theoretical; it's practical, with tangible strategies that you can implement in your business. The power of community is further discussed through my involvement with Sugar Tribe, an online community where members help each other progress in their careers while fostering a positive space to love our job. The importance of networking is also underscored through my experiences, where new relationships and referrals can be built.

So, join us as we navigate the power of community and collaboration in business, and let's create a rising tide together!

If you are interested in learning more about Radeq Lab's Premium Prebiotic Sugar Line of products, you can find them at www.radeqlab.us.

Cheers to your Sweet Success!**

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Are you wrestling with the sticky challenges posed by humidity in your sugar waxing room? Do you dream of mastering the perfect sugar paste texture, regardless of the weather?

Courtney and Ben Leddy, the dynamic sugar duo, come to the rescue in this enlightening episode, armed with their valuable insights and experiences. They pull back the curtain on the often-overlooked topic of managing humidity levels in the treatment room, revealing how this vital aspect can significantly impact your sugar paste's texture and overall results.

The Leddys don't just stop at the problem; they delve into the solution, discussing the various tools you can leverage to manage these humidity levels, and, in turn, your sugar paste.

However, this episode isn't just about sugar paste and humidity. Courtney and Ben also share their inspiring journey into the sugar business, a tale of dedication and persistence that's sure to sweeten your day. They wrap up the episode with a rundown on where to find sugar goddess products. So, cozy up and prepare to get your world sugar-coated!

More About the Leddy's:
Courtney and Ben Leddy are the owners/operators of Sugar Goddess since 2017. Courtney operates the salon side of the business while Ben does the manufacturing and shipping of all the products Sugar Goddess offers to professional Sugarists. Working together in tandem, both have left their careers and dedicated themselves strictly to the art of Sugaring. Courtney and her husband have three children. Ben is an avid golfer 5 months out of the year when there is no snow in Minnesota, and Courtney spends much of her free time reading.

Buy a Humidity Gauge Here Check out Sugar Goddess Here

ThermoPro TP50 Digital Hygrometer Indoor Thermometer Room Thermometer and Humidity Gauge with Temperature Humidity Monitor

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As the weather warms up and the tank tops come out, your clients may be looking for that extra warm glow - but why risk damaging their beautiful skin with harmful UV rays when you could simply spray it on?This week we’re throwing it back to an interview with the incomparable Kelly Callaghan to talk about how to add spray tanning to your sugaring biz, and how we can collaborate together to take our businesses to the next level.

Kelly is an industry trailblazer who notoriously started an international spray tan business and grew it from $0 to multiple 6-figures in a few years and has professionally trained over 1,000 women to grow their sunless businesses. There’s an absolute wealth of knowledge in our conversation so get out a pen and paper because by the end of this, you’re going to be adding spray tanning to your menu!

You can connect with Kelly Callaghan:

IG: @iam_kellyannIf you’ve connected with or been inspired by this episode in any way, leave us a reviewand let us know your biggest takeaway - I’d love to hear how you’ll be adding spray tanning to your repertoire!And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar**.

Want more? Join The Sugar Tribe** for exclusive top-tier access to everything sugaring!

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Are you nursing a bit of a post-tax-season hangover? Never fear, our favorite Beauty CPA is here!Kenesha Coleman is an award-winning CPA and IRS Enrolled Agent who specializes in helping ambitious and driven Beauty Entrepreneurs save money by optimizing their tax and financial lives.

I know many of our Sugar Tribe has gone to her to do their taxes and no matter what state they're in, she can help. So instead of helping with the aftermath, Kenesha is here today to set you up with proper tax planning so you can sit back and actually enjoy tax season next year!

BY THE TIME YOU FINISH LISTENING, YOU’LL WALK AWAY WITH:

How to set your “New Tax Year Resolution”
The #1 no-no when it comes to your taxes.
The biggest way you’re probably leaving money on the table and how to fix it!
Kenesha’s easy 3 things you can do to start tax planning today!

Take Control of Your Bookkeeping With Kenesha HERE!If you’ve connected with or been inspired by this episode in any way,leave us a reviewand let us know your biggest takeaway - I’d love to hear what steps you'll be taking to plan for next year! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Kenesha @TheBeautyCPA.

Want more? We’d love to have you in The Sugar Tribe!

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So your face has flared up to the point where you feel more tomato than human - now what?Shawna Rocha is the Director of Education for Hale & Hush (a brand we <3 here!) and a sensitive skin expert to the max. Not only does she teach a class in the Advanced Knowledge Library, but we’ve also taught together on this exact topic.

Shawna is a sensitive-skin master. Whether it's medically sensitive, environmentally sensitive, product sensitivities, hair removal sensitivities, or whatever your skin may be saying “No thank you!” to, she’s got the knowledge on her side to help you navigate it.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

How your overall health impacts the largest organ in your body (your skin!)
Why ingredients matter more than you may realize.
The toolkit every sensitive skin girlie should have at their disposal to reduce irritation and maximize glow!

Join Shawna’s Sensitive Skin Sugaring + Facial Training HERE!!

🌟Come Give Me a Hug at The 2023 Esthetician Summit!!🌟If you’ve connected with or been inspired by this episode in any way,leave us a reviewand let us know your biggest takeaway - I’d love to hear how you’re embracing your client's sensitive side! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Shawna @AwakenDaySpa.Want more? Join The Sugar Tribefor your one-stop shop for all things sugar

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With the rise of social media and all the time and energy you’ve spent to keep up with what's trending or stay relevant, you may be asking yourself “Do I even need a website anymore?”Heck yes! And Grant Kantios is here to tell you why. Grant is the self-proclaimed “Chief Happy Officer” at HappyTans.com and a website wizard who helps businesses improve their website & online presence to generate more leads and more importantly, sales.

Whether you’re a seasoned sugar pro looking to polish up your online presence or someone new to the game looking to spread the sweet message of sugar and fill your books, Grant is sharing the tips & tricks to taking your website presence from 0 to 100!

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

Why a good old-fashioned website may have a better ROI than Insta & TikTok combined.
How a website can build your authority on a solid foundation in the ever-changing world of social media.
Grant’s secret formula for an engaging, effective website that will keep clients coming back for more!

ICYMI: Check Out Our Episode With Kelly Callaghan HERE!

If you’ve connected with or been inspired by this episode in any way, leave us a reviewand let us know your biggest takeaway - I’d love to hear how you’ll be polishing up your web presence! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Grant @GKWebDesign.Want more? Join The Sugar Tribe!

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Have you ever thought about going back to Sugar School? I know what you’re thinking - “But Shannon, I already have my Sugaring Certification and a solid book of clients who keep coming back for more, what more could I possibly have to learn??”The answer is a whole heck of a lot! This week Tiffany Montalbano, lead educator at Alexander’s Aesthetics, is back on the podcast to reminisce about the dark days of COVID lockdown and the massive benefits of continuing sugaring education.

So even if you feel like a seasoned sugar pro, put down that cap and gown and grab your pen and paper because you’re not done learning yet!

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

Why committing to sugaring is committing to a lifetime of learning.
The safety net that Alexander’s helped create during the tumultuous era of lockdown.
How proper product education can actually save you money.
The secret to harnessing your own power of sugaring education and bringing it straight to your clients!

Jump on the Sweet Education Train with Alexander’s Aesthetics HERE!!

🌟Come Give Me a Hug at The 2023 Esthetician Summit!!🌟If you’ve connected with or been inspired by this episode in any way,leave us a review and let us know your biggest takeaway - I’d love to hear what you’ll be learning next with Alexander’s Aesthetics! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out @AlexandersAesthetics.Want more? Download the Love2Sugar Appfor your one-stop shop for all things sugar and join The Sugar Tribewhile you’re there!

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Today I’ve got the incredible Stephanie Laynes with me and we’re talking all about Facebook Groups. Not mine, not hers, YOURS!

There really isn’t anything else on the internet like a Facebook group. Sure you can blast your next event out to the masses on your Insta or engage with your followers in the comments section, but a Facebook group is really the only way to create real, meaningful connections with your community.

So if you’ve ever considered having a Facebook group (or if you’ve had one in the past that you let die, no judgment..) this episode is for you! We’re breaking down just how you can harness the power of the FB group and take your business to the next level.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How a Facebook community can help you take on additional clients even when you’re fully booked without breaking a sweat.
The key to leveraging your online community to increase your educational reach and retail sales.
Why NOT having a Facebook group could be holding your business back from endless possibilities!

🌟Come Give Me a Hug at The 2023 Esthetician Summit!!🌟

Check Out Stephanie HERE!

If you’ve connected with or been inspired by this episode in any way, leave us a reviewand let us know your biggest takeaway - I’d love to hear how you’ll be stepping up your game with a Facebook Group! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Stepahie @StephanieLaynes. Want more? Download the Love2Sugar Appfor your one-stop shop for all things sugar and join The Sugar Tribewhile you’re there!

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Are you someone who thinks your clients’ experience begins and ends in the treatment room?Oh if only it were that easy! But we can’t leave it up to our clients to Google or binge-watch TikTok for the latest fads to take care of their skin in between appointments. The results of that can range from silly (did you really think that a flashlight marketed as a "laser" would reduce hair growth?) to downright irresponsible (hello second-degree chemical burn from a high-powered acid exfoliant used on a fresh Brazilian).

Our job as estheticians extend far beyond the treatment room, as proper homecare can help to prepare the skin for the sugaring treatment, as well as promote healing and prevent potential complications after the treatment. So today I’m breaking down the “’Dos” and “Don’ts” of self-care through all stages of hair removal.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

How your client’s participation outside the salon directly contributes to your success in the treatment room.
Why you should be reading between the lines during that treatment room chit-chat to recommend products and tips for your client’s lifestyle.
The secret to properly educating your clients so you can become a team for Sweet Success!

If you’ve connected with or been inspired by this episode in any way, leave us a reviewand let us know your biggest takeaway - I’d love to hear what tips & tricks you give your clients to keep them smooth and satisfied in between treatments! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribewhile you’re there!

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Wanna know the secret to increasing your sugaring or skincare business by 50 new clients easily?

Sugaring isn’t just for the girls anymore! All humans can want a smooth chest, back, or Brazilian or polished brows.

So whether you’re marketing to clients who identify as male, are transitioning, or anywhere in between - it’s time we changed our perspective on who our ideal sugaring or skincare client is!

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How the rise of social media has helped men embrace their self-care side.
What a huge difference YOU can make as an esthetician working with a client in a transitional period of their life.
The difference education, perspective, and a little TLC can make both in your business and in your male-identifying client’s life!

If you’ve connected with or been inspired by this episode in any way,leave us a reviewand let us know your biggest takeaway - I’d love to hear how you embrace Sugaring For All!! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.Want more? Download the Love2Sugar Appfor your one-stop shop for all things sugar and join The Sugar Tribewhile you’re there!

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With tax season knocking on our doors, it's the time of year when we estheticians get real about our businesses. And what better way than to ask ourselves the hard-hitting questions?

Have you taken the necessary steps to make sure your sugar business is protected with the appropriate trademark? Do you even know what a “trademark” means to your business?

In this episode of The Sugar Show, SugarMama Shannon O’Brien sits down with her legal guide, Joey Vitale, to discuss the importance of doing due diligence on your brand before you spend years building it. You’ll learn why trademark research is a crucial first step, and things to watch out for when you are starting your trademark journey.

If you’ve connected with or been inspired by this episode in any way, leave us a reviewand let us know your biggest takeaway - I’d love to hear your biggest takeways! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar. Want more? Download the Love2Sugar Appfor your one-stop shop for all things sugar and join The Sugar Tribewhile you’re there!

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So many of my podcasts are geared toward estheticians who have their own businesses, which is awesome, or maybe they're thinking of going solo.

But today I wanted to address the employees.For all those employees out there, it is really an awesome time for your career because you can focus on your clients and not worry about all the details of running a skincare business.

So let's dive into how you can be the best employee you can be.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The seven ways that you can really think about whether or not you're actually making the best possible effort in that treatment room working for someone else.
A few areas you can step up in that you may be slacking (yoga pants, I’m looking at you!)
How to become the chit-chat champion and use your voice to both educate and entertain your clients!

If you’ve connected with or been inspired by this episode in any way,leave us a reviewand let us know your biggest takeaway - I’d love to hear how you’re showing up as the best employee you can be!

And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.Want more? Download the Love2Sugar Appfor your one-stop shop for all things sugar and join The Sugar Tribewhile you’re there!

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What do you get when you mix an RN, a cosmetologist, and a little bit of sugar? A Sugar Goddess™️ that’s what!I am so excited to introduce all my Sugar Babes to meet Courtney Leddy. Courtney is the founder of Sugar Goddess™️, a beautiful line of sugaring products that she built with the help of her husband Ben on the admin side.

So grab those headphones and listen up, because Courtney is here to tell you what it really takes to be a Sugar Goddess!

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

Why Courtney keeps three pots of sugar going at all times.
How teamwork makes the dream work with Courtney & Ben.
The secret to truly mastering the art form of sugaring by knowing your climate, client, and paste!

Become a Sugar Goddess Today HERE!

If you’ve connected with or been inspired by this episode in any way,leave us a reviewand let us know your biggest takeaway - I’d love to hear what being a Sugar Goddess means to you!

And while you've got your phone out, make sure to follow us on Instagram @Love2Sugarand check out Courtney @SugarGoddess_Sugar.

Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribewhile you’re there!

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That’s right! Our favorite Beauty CPA is back on the podcast today to help you crunch the numbers this tax season.

Kenesha Coleman is an award-winning CPA and IRS Enrolled Agent who specializes in helping ambitious and driven Beauty Entrepreneurs save money by optimizing their tax and financial lives.

Kenesha has been a long-time friend of the show and I’m so grateful to have her back on to be our “safe place” where we as estheticians and small business owners can go to ensure we’re maximizing our financial lives.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

What steps you should be taking (and in what order) before you begin doing your taxes.
Why using a trusted tax preparer may actually save you money..
How to navigate the maze of tax season and come out better on the other side - even if you end up owing taxes!

And while you've got your phone out, make sure to follow us on Instagram @Love2Sugarand check out Kenesha @TheBeautyCPA.Want more? Download the Love2Sugar Appfor your one-stop shop for all things sugar and join The Sugar Tribewhile you’re there!

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Just starting your sugaring business and need a little support? Maybe a website? Or how about some insurance to CYA just in case? Never fear, ASCP is here!

If you’ve been around here for a while, I’m sure you’ve heard of ASCP and our long-time friendship. But for all you newbies out there, Maggie Staszcuk is here to grab your hand and walk you through it.

Maggie is the Education Program Manager for ASCP and AHP, and she is the co-host of ASCP's Esty Talk. Maggie has been a licensed esthetician since 2006 and holds a Bachelor's degree in business administration. She has worked in the spa and med-spa industry, and is a wealth of knowledge for all my Sugar Babes out there!

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

The big picture benefits of having insurance as an esthetician or beauty professional.
Why it's so important to look at the big beautiful picture.
What resources ASCP can offer beauty babes to make the most out of their education and business!

Check out all of ASCP’s Resources HERE

If you’ve connected with or been inspired by this episode in any way,leave us a review andlet us know your biggest takeaway - I’d love to know if you’ve explored ASCP! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and ASCP @ASCPSkincare.

Want more of our Love2Sugar Official Partners? Download the Love2Sugar Appfor your one-stop shop for all things sugar and join The Sugar Tribewhile you’re there!

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Have you wanted to make the sweet switch to sugar but are afraid of sticking out in your local waxing community like a sugar-coated sore thumb? You’re in good company! Elena Daase was in the same boat when she first created SugarSMAC®, and all she needed to make this dream a reality was some from her brother-in-law Jason.Jason Daase became involved with SugarSMAC® after catching the vision from Elena of what a world-class Sugaring company could be. Prior to his involvement in SugarSMAC, Jason was an educator for 23 years who had a passion for training the next generation to be lifelong learners and critical thinkers. He has used his skill set to help guide the SugarSMAC certification program, and to cast an exciting new vision for the future of the company. He is committed to increasing the prominence of Body Sugaring in the esthetics industry, and to making SugarSMAC Professional® Body Sugaring a household name.

In one of our first Love2Sugar Partner Spotlights of the year, Jason breaks down the story behind SugarSMAC®, their journey, and what sets them apart from other sugar pastes on the market.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

How one esthetician helped pioneer the art of sugaring in her Canadian city.
Why you should NOT trust that YouTube video that claims you can DIY sugaring at home.
The family secret that makes SugarSMAC® so special and truly sets them apart!

Check out SugarSMAC’s Sugaring Courses HERE!If you’ve connected with or been inspired by this episode in any way,leave us a reviewand let us know your biggest takeaway - I’d love to hear your own personal journey to sugar greatness! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and @Sugar.Smac**.

Want more of our Love2Sugar Official Partners? Download the Love2Sugar Appfor your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!**

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Let’s get real here - when was the last time you took a really good look at your operating procedures or the way you do business in your business?Never fear, Maxine Drake is here to help you level up your business in 2023! Maxine helps estheticians build, grow, and scale their businesses through Elite VIP Coaching, the Empowered Mastermind, and the Esthetician Inner Circle Membership™. She is a contributing author in The Estheticians Guide To Outstanding Esthetics and has written articles for many trade magazines such as Skin Inc and Les Nouvelles. She is also the creator of the Beauty Business Summit™.

It’s time to take a good hard look at your backend business systems and let Maxine be your guide as she shines a light on some of the areas your business may need some extra TLC so you can crush those 2023 goals because when more spa owners are more profitable, the industry bar is energetically raised!

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

How to take a look in the mirror to ensure you’re putting your best foot forward every single day.
What small touches you can bring into your treatment room tomorrow to take your clients’ experience to the next level.
The secret to being ten steps ahead of your clients so you know what they’re thinking before they’ve even thought it!

Run, don’t walk to check out Maxine’s business-changing SOP bundle HERE!

Can’t get enough of Maxine? Head over to her website HERE!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway - I’d love to hear what small changes you’ll be making in your business! And while you've got your phone out, make sure to follow us on Instagram@Love2Sugarand Maxine @MaxineDrake.

Want more? Download theLove2Sugar Appfor your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

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The weather outside is frightful, and all that bundling up makes it all too easy for clients to say “I’ll just let it grow out..” and that can mean more $$$ in your pocket!

Continuing last week’s theme of planning ahead, today we’re zeroing in on Q1 (also known as the first 3 months of the year) and really getting clear on what you should be doing both in the shop and online so you can get a head start on those 2023 goals.

So grab a pen and paper because you’re going to want to be taking notes as I reveal the step-by-step blueprint to your best Q1 ever!

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to turn “too lazy to shave my legs” in the winter into a full leg appointment in the spring.
What product you should have flying off the shelves
How turning your attention away from the treatment table and towards your marketing could triple your Q1 revenue! (Psst….Valentine’s Day is around the corner, what are you doing to promote Brazilians?)

Check out “How Sugaring Saved My Life…Again!” HERE!

If you’ve connected with or been inspired by this episode in any way,leave us a reviewand let us know your biggest takeaway - I’d love to hear how what you’re doing to start the year strong and crush Q1! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar.

Want more? Download the Love2Sugar Appfor your one-stop shop for all things sugar and join The Sugar Tribewhile you’re there!

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Happy 2023 Sugar Babes!

With a new year comes new goals, dreams, and resolutions. And if you don’t lay the proper foundation now, you’ll be fighting an uphill battle later in the year.

It doesn't matter if you’re listening in January or June, it’s time to grab a pen, break out that new planner, and break down your 2023 resolutions so you can “eat the elephant one bite at a time”.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

What 3 essential things you may be overlooking in your workday.
How celebrating the small wins can help you achieve the big ones.
The magic of putting pen on paper and laying out your year so you can set yourself up for success!

If you’ve connected with or been inspired by this episode in any way, leave us a reviewand let us know your biggest takeaway - I’d love to hear your 2023 resolutions! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar for more tips, tricks, memes, and exclusive content on all things sugar. Want more? Download theLove2Sugar Appfor your one-stop shop for all things sugar and joinThe Sugar Tribewhile you’re there!

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I really, really love bringing on guests for the Sweet Success™️ series that will maybe show you a different way to think about success, and today Angie Patterson is here to shine a spotlight on her own brand of success.
Angie went from front desk to call center manager to IT manager to HR/Operations manager of three locations in 6 years - needless to say she wore A LOT of hats! But she truly found her calling when the sugar gods came knocking and since then has hyper-focused her business to become known as the Brazillian expert while doubling her income.

Whether you’re still in school or a seasoned esthetician beginning your sugar journey, I bet there’s a part of Angie’s story that you can connect with! BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN :

Why sugaring is a journey - not a destination!
How to move the needle if you’re feeling stuck in your career.
The secret to doubling you’re revenue by doubling down on one specialty!

Learn more and book with Angie HERE!
If you’ve connected with or been inspired by this episode in any way, leave us a reviewand let us know your biggest takeaway - this was a heavy one, and I can’t wait to hear how you’ll be giving grace this holiday season! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugarand be sure to follow Angie @CityGirlSugaring**.

Want more? Download the Love2Sugar Appfor your one-stop shop for all things sugar and join The Sugar Tribe**while you’re there!

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With the holidays coming at us like a freight train not only is it our busiest time of year, but our clients’ as well. And sometimes those conversations in the treatment room can have you double checking to make sure your certification says “licensed esthetician” not “licensed therapist”As beauty professionals, we’re often the definition of “self-care” for our clients, but it’s far to easy for us to forget to take care of ourselves.

This problem is so much bigger than just a season, which is why today I’m gonna get real with you about what it means to truly give grace, ways to give grace to others, and maybe most importantly giving you the permission to give grace to yourself. BY THE TIME YOU FINISH LISTENING, YOU’LL WALK AWAY WITH:

A better understanding of what truly defines “grace”
Nine ways you can start incorporating grace into your day-to-day routine (number 5 might be hard to hear)!
My top 5 tips for giving yourself grace even when it seems so hard!

If you’ve connected with or been inspired by this episode in any way, leave us a reviewand let us know your biggest takeaway - this was a heavy one, and I can’t wait to hear how you’ll be giving grace this holiday season! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar**.

Want more? Download the Love2Sugar Appfor your one-stop-shop for all things sugar and join The Sugar Tribe**while you’re there!

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As we enter into December and the holiday season is in full swing, I am really excited to bring you more tools to bring you new ways to think about your business without just churning and burning sugar.
That’s why I invited my friend Julie Gohring - a heart-centered sales mentor for women entrepreneurs who teaches women how to sell from their heart and own the value of who they already are in sales & business.

Julie really teaches women how to sell from their heart and own the value of who they already are, both in business and in the treatment room, while making sure that resonates with your clients. I can’t wait for you to hear Julie’s gems of wisdom and hopefully apply them to your own business this holiday season! BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

How to throw out everything you think you know about sales conversations.
Why you never want to make your clients feel like they’re buying the lemon.
How to flip “selling” on its head by embracing the relationship aspect of esthetics while still meeting your quota each month.
The secret to conquering sales even as an introvert!

Love what you heard? Check out Julie’s Feminine Selling Academy HERE!

If you’ve connected with or been inspired by this episode in any way, leave us a reviewand let us know your biggest takeaway - I’d love to hear what your biggest sales takeaway was! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugarand check out Julie @SellingIsFeminine on Insta and onFacebook**!

Want more? Download the Love2Sugar Appfor your one-stop-shop for all things sugar and joinThe Sugar Tribe**while you’re there!

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With the holidays swiftly approaching, a simple sugaring appointment can become just another stressful task on an endless “to-do” list. That’s why this week we’re throwing it back to 2020 when I sat down with Gaynor Farmer-Katics of Enhanced Touch Massage.

In this special throwback episode, Gaynor lends her expertise and guides us through ideas to help us create a relaxing environment for our clients. An experience that will take our client's stresses away, even just for a moment, so they can enjoy their time with you, their Sugaring professional!

Gaynor is a delight, and I’m hoping you’ll take advantage of her expert knowledge to create a treatment room environment that sets you apart this holiday season and kicks that pre-holiday anxiety to the curb!
Want more? Check out Gaynor’s Enhanced Touch Massage Training HERE!If you’ve connected with or been inspired by this episode in any way, leave us a reviewandlet us know your biggest takeaway - I’d love to hear how you’ll be creating a stress-free treatment room this holiday season!

And while you've got your phone out, make sure to follow us on Instagram @Love2Sugarand check out Gaynor @Enhanced_Touch Want more? Download theLove2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribewhile you’re there!

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As the year comes to a close and the end of Q4 is right around the corner, my loyal sugar babes will know it’s time to check in with my good friend Kenesha "The Beauty CPA" Coleman

Kanesha owns her own virtual accounting firm with traditional accounting firm values bringing innovative and modern practices to tax compliance. A former Revenue Agent for the IRS, she brings this expertise to you to maximize your tax savings and streamline your accounting.

I’m so beyond grateful to have Kenesha here to help all my sugar babes identify their business strengths and weaknesses so you can make sure that you are making the most out of your taxes, looking forward to the next year with strength and renewed vitality

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

Kenesha’s three “hot tea takes” that will make a world of difference in your business.
How to show up like Oprah and truly own your bookkeeping.
The three essential “R”s to streamline your accounting and make bookkeeping a breeze!

Take Control of Your Bookkeeping With Kenesha HERE!

If you’ve connected with or been inspired by this episode in any way, leave us a reviewand let us know your biggest takeaway - I’d love to hear how you relate to Chrissie’s teachings! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Kenesha @TheBeautyCPA.

Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

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This week on The Sugar Show, we’re going to get colorful.

Today I’m sitting down with Chrissie Paraschos, the Director of Education and the lead trainer for the CBON Group of Companies.

I can’t wait for you to hear how Chrissie started out, her journey as a boss babe, and why climbing the mountain may be 100% worth it in the end.

BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER:

Why you should start combining services ASAP.
How sugaring can improve your brow work.
The secret to taking care of your brows & lashes (and how your clients could be doing better too!)

If you’ve connected with or been inspired by this episode in any way, leave us a reviewand let us know your biggest takeaway - I’d love to hear how you relate to Chrissie’s teachings! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar and check out Chrissie @Browista_by_Refectocil.

Want more? Download the Love2Sugar App for your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

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I am beyond excited to finally announce the arrival of our brand new Love2Sugar App!This has been in the works for a long time now and it really came from listening to all of you. So this week, I’m diving in headfirst with everything you need to know about this amazing resource for you, my sugar pros!

So what are you waiting for? Head over to Love2Sugar.com/app right now! Smooth operators are standing by ;)

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

Why I threw in the towel on social media.
One key ingredient you may be missing in your business (and how I built this app to help you find it!)
The blood, sweat, and sugar we put into building something dedicated to YOUR sweet success!

Download the Love2Sugar App ASAP!

If you’ve connected with or been inspired by this episode in any way, leave us a reviewand let us know your biggest takeaway - I’d love to hear your thoughts on our amazing new community! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar for more tips, tricks, memes, and exclusive content on all things sugar. Want more? Download theLove2Sugar Appfor your one-stop shop for all things sugar and join The Sugar Tribe while you’re there!

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Have you ever wondered if the work/life balance is truly attainable or just a fairy tale?

In this episode, you're gonna meet Michelle Brown; a stay-at-home mom who decided to go back to esthetics school, who’s had some health challenges, and has had a smile on her face the whole way and made it happen. She is so booked, it was actually hard to get this interview with her - and isn’t that the goal? To not only be booked, but to have that work/life balance and do it in such a smart way.

Michelle has so many nuggets of wisdom to share and I’m so grateful to be able to share her story with our Sugar Tibe! BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

How Michelle built her empire with two kids in tow and you can too!
The secret to standing apart from the generic “waxing centers” and building your books as a boss sugar babe.
Why the grass isn’t always greener on the waxing side!

If you’ve connected with or been inspired by this episode in any way, leave us a reviewand let us know your biggest takeaway - I’d love to hear how you resonated with Michelle’s story! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugarfor more tips, tricks, memes, and exclusive content on all things sugar.

Click Here to learn more about Michelle & her business

Follow Michelle on Instagram Want more? We’d love to have you inThe Sugar Tribe!

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As a woman and also as an esthetician, I think it's super important for us to understand our parts & all the health techniques, research, and wisdom from others that come into making sure that our parts are happy.

Therese Clark, the founder of Lady Suite, is the expert in that department. She has worked hard to bring us a well-researched, well-thought-out product line that we can offer to our clients and use ourselves that ensures a pH-balanced microbiome for a happy, smooth, and healthy kitty.

Therese is filled with so much incredible wisdom, so sit back, relax and enjoy all that we have to share with you on this episode! BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

Why you should join the “vulva-loution”
How to avoid falling into the exfoliation addition trap.
The secret to de-mystifying women’s health (and how it starts with you!)

Do your vulva a favor and grab some Lady Suite!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway - I’d love to hear about your intimate health journey!

And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar for more tips, tricks, memes, and exclusive content on all things sugar and check out Therese @Ladysuite_Beauty**.

Want more? We’d love to have you inThe Sugar Tribe!**

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When we first start out in the skincare industry or learn something new like sugaring, there is a learning curve that some of us haven't experienced since beauty school.

I’ll admit when I first learned to sugar, not only did it challenge me physically with hand-eye coordination, but mentally by challenging my ego in a big way.

So today we’re going to tune out all that fear and doubt and tune into our higher selves to create a treatment room that feels safe, authentic, and joyful!
BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

How to say “see ya!” to intrusive thoughts by dialing into the frequency of your highest self
Why kicking fear out of your treatment room benefits more than just you.
The nine essential steps you should be taking to overcome treatment room anxiety and impostor syndrome!

If you’ve connected with or been inspired by this episode in any way, leave us a reviewand let us know your biggest takeaway - I’d love to hear your tips & tricks to kicking fear out of your treatment room! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar for more tips, tricks, memes, and exclusive content on all things sugar. Want more? We’d love to have you in The Sugar Tribe!

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Everyone’s been talking about preparing for the recession, but what about the business boom that comes next?

Last week we looked forward to the upcoming "slow" season. This week we’re throwing it back to 2021, when we were all coming out of the biggest recession most of our businesses had ever experienced, and reflecting on how we all coped when our books went from wide open to overbooked.

So as we start to look forward to 2023, I hope you’ll enjoy this journey back in time with me and walk away with the tools you’ll need to grow your business in the coming year.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

The mistakes to avoid when growing your business to accommodate more clients.
How to streamline your business so you can focus on the sugar ball
The secret to expanding your business without doubling your workload

If you’ve enjoyed this blast from the past, leave us a reviewand let us know your biggest takeaway - I’d love to hear how you’ll be prepping for the business boom! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar for more tips, tricks, memes, and exclusive content on all things sugar. Want more? We’d love to have you inThe Sugar Tribe!

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Some say it's coming. Some say we're in it. Regardless, we need to be prepared.

Whether it's a true “recession” or just slow months in general, we all need to make a big-picture effort in our skincare businesses to plan for those times that are slower.

So today I’m throwing it all the way back and giving you a peek behind the curtain on how I survived 2009, all the nitty gritty details I learned from it, and what I would actually do differently.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

What exactly you need to stock your esthetician bunker with (and, no, it’s not toilet paper).
How to shop like the savvy sugar goddess you are.
The secret to building a business that can weather the storm!

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway - I’d love to hear your own tips and tricks on recession-proofing your business! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar for more tips, tricks, memes, and exclusive content on all things sugar. Want more? We’d love to have you inThe Sugar Tribe!

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Remember back in quarantine when everyone decided to try a new hobby?

Well instead of trying to become a pro sourdough baker, my guest today Amber Lynn decided to put down her wax stick and master the art of sugaring.

If you’ve ever thought about switching to sugar, you’re going to want to listen up because Amber is walking us through her journey from start to finish and sharing how sugar can take your business to levels you never even dreamed of.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

How the back of your hand becomes your best friend when you’re learning to sugar in the middle of a pandemic.
Why adding sugaring to your roster may make your business recession-proof.
The secret to achieving true “sweet success” (hint: it’s not financial!)

If you’ve connected with or been inspired by this episode in any way, leave us a reviewand let us know your biggest takeaway - I’d love to hear about where you’re at in your own sugar journey! And while you've got your phone out, make sure to follow us on Instagram @Love2Sugarfor more tips, tricks, memes, and exclusive content on all things sugar and check out Amber @LashandBrowCrafter**.

Want more? We’d love to have you inThe Sugar Tribe!**

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Are you stuck dreaming about your best life instead of actually living it?

I'm going to guide you through six soul-searching questions that will take the daydreams and make them a reality.

Whether you're just starting out on your esthetics journey or you’ve been in business for a while and you’re wondering if it’s too late - we’re tackling all those nasty limiting beliefs that can get in your way and digging deep to put you on the path to greatness.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

How to identify what your dream day really looks like (and it may look different than you thought!)
Why you have to be selfish before you can be selfless.
My 6 step formula to turn the life of your dreams into your reality!

Resources Mentioned:

Start with Why by Simon Sinek

I Could Do Anything If I Only Knew What It Was: How to Discover What You Really Want and How to Get It by Barbara Sher

If you’ve connected with or been inspired by this episode in any way, leave us a reviewand let us know your biggest takeaway - I’d love to hear your personal entrepreneurial journey!

And while you've got your phone out, make sure to follow us on Instagram @Love2Sugar for more tips, tricks, memes, and exclusive content on all things sugar!

Want more? We’d love to have you in The Sugar Tribe!

Start with Why: How Great Leaders Inspire Everyone to Take Action

I Could Do Anything If I Only Knew What It Was: How to Discover What You Really Want and How to Get It

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Raise your hand if you’ve ever questioned if what you’re doing with your career or life is the “right” choice?

This week I’m joined by Melissa Hoffmann. Melissa is a life and business coach who’s ultimate goal is to help women figure out their purpose, develop the confidence to feel that they can actually have what they want, and create the business they've been dreaming of.

Melissa is really digging deep into the nitty gritty of being an entrepreneur, tackling imposter syndrome, and finding what truly lights you up in the beauty space.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

The (very, very) relatable feeling of being stuck in life and Melissa’s secret to getting un-stuck.
Why taking a “job” may not be the right decision for you.
The step-by-step method to walking away from what’s making you miserable and stepping into the life of your dreams!

Check out Melissa @MelissaMHoffmann& ask about her FREE Masterclass!

Get Access to Melissa’s Coaching Here!

If you’ve connected with or been inspired by this episode,leave us a review and let us know your biggest takeaway - I’d love to hear your personal entrepreneurial journey!
While you've got your phone out, make sure to follow us on Instagram @Love2Sugarfor more tips, tricks, memes, and exclusive content on all things sugar! Want more? We’d love to have you inThe Sugar Tribe!

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Hello and welcome back to one of our favorite weeks. It's time for the Sweet Success Story Series! (Try saying that five times fast).

Each month we feature a body sugaring pro who is killing it in his or her skincare business. We not only follow along on their journey through choosing sugar for their clients, but how it felt to make that decision to learn to sugar, and to ultimately see the benefits of the sweet stuff as it relates to building a strong business.

So this month, I wanted to feature a Sugar Tribe member Cidy Andrews. Cidy has already had big success with her waxing skills, but wanted to take her business, The Nitty Gritty Hair & Waxing Parlor to the next level by actually switching her business to sugar.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

Why the universe has a funny way of making us love what we hate.
How to tackle imposter syndrome in the esthetician space and just go for it.
Why the pandemic caused Cidy to swear by the sugar!

If you’ve connected with or been inspired by this episode in any way, leave us a reviewand let us know your biggest takeaway - or if you’d like to be featured in a future episode of The Sweet Success Story shoot us a DM!

While you've got your phone out, make sure to follow us on Instagram @Love2Sugar for more tips, tricks, memes, and exclusive content on all things sugar andCidy on Instagramand her websiteNittyGrittyHairAndWax.com**.

Want more? We’d love to have you inThe Sugar Tribe!**

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Raise your hand if you’ve ever felt personally victimized by Instagram Reels.

While the growth of the sugaring space on social media can feel like an exciting opportunity to show off your skills and grow your business, when you start comparing yourself to other estheticians the FOMO (or fear of missing out) can become overwhelming.

That’s why this week I’m tackling online FOMO and imposter syndrome head-on and spilling my secret to shifting your mindset from one of competition to one of community.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to give yourself a reality check, find out if you’re feeling alone in the treatment room, and what you can do about it.
The secret to harnessing the power of the online sugaring community to turn that FOMO into cash flow.
Why we really are "all in this together", and your responsibilities as a member of this community to collaborate, never compete.

If you’ve connected with or been inspired by this episode in any way, leave us a review and let us know your biggest takeaway - I’d love to hear how you’ve conquered FOMO in your own business!
And while you've got your phone out, make sure to follow us on Instagram @Love2Sugarfor more tips, tricks, memes, and exclusive content on all things sugar. Want more? We’d love to have you in The Sugar Tribe!

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Welcome BACK to The Sugar Show! This episode marks our official return to the world of podcasting, and I’m so excited to continue this journey.

I’m not going to sugarcoat it (see what I did there?), but my time away was far from a vacation.

After life threw me a curveball, I got to learn all over again how to handle grief, loss, and the power sugaring has helped me rise from the ashes once again.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The answer to the question on everyone’s mind: where the heck has the Sugar Mama been??
What we’ve got planned for this exciting new chapter of The Sugar Show.
How the pandemic tested my resilience in more ways than one and how I embraced the suck to come out stronger on the other side (and so can you!)
The secret to creating a solid foundation in your sugaring business so you can weather any storm life throws at you while your business continues to thrive.

If you’ve connected with or been inspired by this episode in any way,leave us a review and let us know your biggest takeaway - I’d love to swap stories and hear how sugaring has helped you overcome life’s ups and downs!

And while you've got your phone out, follow us on Instagram @Love2Sugar for more tips, tricks, memes, and exclusive content on all things sugar.

Want more? We’d love to have you inThe Sugar Tribe!

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Soooo many reasons to listen to this episode!
1. Learn how a single teen mom created a schedule packed skincare business DURING COVID.
2. Be inspired by a success story that will either make you jump toward learning to sugar or nod your head in agreement that it was a great choice for your business too
3. Lift your spirits with a story of joy and gratitude
4. Gain a little insight as to what it takes to become a successful sugaring professional
5. And soooo much more!

Kendall Myer has a fire in her belly like few women her young age. She KNEW there was something better out there for her and her young son and she WORKED HARD to get there. Spend some time with Shannon and Kendall as they unpack her journey and tap into her Soul Strength!

NEED MORE SUGARY INSPIRATION?
Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

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Welcome to our Sugar & Soul Series guest, Jennifer Weir, Certified Life Coach and Host of the Starting From Perfect Podcast!

In this episode, we focus on our loved ones and how to help them understand our business. Sometimes we find ourselves with family or friends who just don't understand what we do and come off as unsupportive. Instead of experiencing conflict, Jen and Shanno will help you to understand their concerns and perspective and really helps us develop a "manual" for how to support us!

Tune in to Jennifer's podcast Starting From Perfect

And if you want to join the SugarTribe and enjoy her MasterClass Click Here!

NEED MORE SUGAR INSPIRATION?

Get your Sugaring Business found and network with the sugaring industry by joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the ‘gram: @love2sugar

Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why! Thank you for joining us on this sugar journey.

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Welcome to the newest season of the Sugar Show podcast!

We have spent 2020 and 2021 in survival mode. Between lockdowns and political unrest, cancellations and worry. But we have made it through! Congratulations!

This episode is all about moving forward to THRIVE in your skincare and or sugar business! We are going to cover how to PLAN for your success in 2022, not just run after it! So, grab your planners and some colorful pens, a cup of your favorite beverage, and lets do this!

We will go over planning in 4 areas: personal, financial, marketing, and education.

Cheers to your Sweet Success!!
Shannon

NEED MORE SUGAR INSPIRATION?

Get your Sugaring Business found and network with the sugaring industry by joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the ‘gram: @love2sugar

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The Sugar Show Ep 13: How Sugaring Saved My Life

Host: Shannon Sophia, The SugarMama®

Overview

In 2009, host Shannon Sophia had just gone through a divorce, sold her Lake Tahoe day spa and moved to a new city with her two boys as a single mom. She set up a small skin care studio and was in the midst of creating a new client base when the recession hit, and suddenly many of her clients were no longer able to justify including beauty services in their weekly or even monthly routines.

However, Shannon began to notice a trend: while she lost the majority of her facial clients, her hair removal clients stayed. But how was she supposed to set herself apart from the many other hair removal specialists in her area? Suddenly, it all clicked! The answer was sugaring.

At the time, Shannon had only taken an intro to body sugaring class and was, to be quite honest, terrible at it. However, she wholeheartedly dedicated herself to perfecting her craft by focusing on her sugar ball and practicing on family and friends. Once she began offering sugaring services at her studio, she quickly met every revenue goal she has set for herself and now can’t imagine doing hair removal any other way!

Tune into this week’s episode of The Sugar Show to hear more about the Sugar Mama’s sugaring journey! Learn about the “why” behind Shannon’s business, how she sets herself apart from her competition, and why sugaring has given her a way to not only find personal success, but also to help others thrive.

Quotes

“I had just recently gotten my little kit, I was practicing and practicing and practicing, and I started working on models. I got to a place where even my friends were saying, ‘Dang, Shan, this sugar is so much better than wax!’ And that’s when everything changed, and I confidently added body sugaring to my menu. And I haven’t looked back.” (4:09-4:35)
“With facials, we try to stay quiet and provide a relaxing experience, but with hair removal, I really had a chance to get to know each and every client…. And by listening and creating this safe space of trust and connection, I have saved marriages, helped encourage strength, planned weddings and even funerals. The aestheticians who have come onto my team have been able to build their careers and watch their financial dreams become a reality. It’s been a shift that I never ever expected.” (6:01-6:36)
“My ‘why,’ I realized, is to teach others how I survived, to get out of my comfort zone of facials and wax and do the thing that my clients didn’t even know they needed, which was a much better way to smooth their skin.” (7:36-7:51)

NEED MORE SUGAR INSPIRATION?

Get your Sugaring Business found and network with the sugaring industry by joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the ‘gram: @love2sugar

Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why! Thank you for joining us on this sugar journey.

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The Sugar Show Ep 12: So I Started My Sugar Business…Now What? Tips for Effectively Streamlining Your Services

Shannon Sophia, The SugarMama®

Overview

Are you a seasoned sugar professional who is swamped with work as the world starts to reopen? Are clients flocking to your doorstep after months of hearing about the wonders of sugar through friends, family and social media?

This is a great problem to have…right? Even though it’s a wonderful feeling to have a solid client base, it’s also exhausting when you can’t accommodate everyone who’s seeking out your services.

If this problem feels familiar, you’ll definitely want to tune into this week’s episode of The Sugar Show. Here’s a sneak peek into the SugarMama’s playbook for streamlining and expanding your sugar business.

First, take a moment to recognize your success. There was once a time when you didn’t know how you would get to this point, and now you have. Be proud of yourself and acknowledge that you are going to overcome this hurdle, too!
Streamline your business. Most of the time, immediately looking to expand is a mistake. First, look to the ways that you can streamline your business operation and make your hours count!
Bring on an assistant! Most people don’t need to hire another aesthetician in the early stages of their business. Instead, bring on someone who can take administrative duties off your plate, so you can really focus on your sugar ball.
Expand your business…but only after you have completed all of the above steps! We can’t emphasize enough how important it is to attend to your own house before you start bringing new hires into the mix.

Remember how far you’ve come and know that there is a clear path to managing your client base, so you can find joy both inside and outside of your business. If you need additional support along the way, know that the Sugar Tribe is always here to help. Cheers to you!

Quotes

“I want you to stop. I don’t want you to stop sugaring, but I want you to stop. I want you to close the door of your treatment room, I want you to sit on the bed or sit on the comfy chair that’s inside your room, and I want you to recognize your success.” (5:29-5:47) → AUDIOGRAM
“For right now, I want you to unleash that feeling of responsibility and streamline you.... I want to ask you to really be mindful of what your day is like. Are you getting enough sleep? Are you starting your day with a morning routine and gratitude?....Take a moment and breathe and say, ‘Ok, how can I be smart in my day today?’” (11:20-12:13)
“You do not have to add on every single client in your city to double your income and make your time smarter.” (16:23-16:33)
“I know that you might be tired and bringing on more people sounds like the solution, but it isn’t necessarily the solution. It really is a skillset to manage other people.” (24:53-25:08)

Links

www.thesugarnetwork.comwww.love2sugar.com

NEED MORE SUGAR INSPIRATION?

Get your Sugaring Business found and network with the sugaring industry by joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the ‘gram: @love2sugar

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The Sugar Show Ep 11: Getting Started with Sugaring: A Step-By-Step Guide for Launching Your Sugaring Business

Shannon Sophia, The SugarMama®

Overview

Are you looking to take your skin care business to the next level? Have you heard about the wonders of sugaring, but you’re not quite sure where to start?

If you’re ready to take the sugaring plunge, we’ve got you covered. In this episode of The Sugar Show, the SugarMama® shares the tips and tricks you need to get started with sugaring.

Here’s a sneak peek into her sugaring playbook:

Find a skilled, certified sugar professional near you on www.thesugarnetwork.com.
Get certified, first with an online training, then with a hands-on course.
Hone your skills by practicing on family and friends.
Choose a preferred sugar product line.
Establish a passionate promotion plan.
And maybe even start your own specialty sugaring studio along the way!

People LOVE sugaring, so it’s about time you hop on the trend! But before you start, you’ll want to make sure you have a solid plan in place, so you can get the most out of this incredible practice for both your clients and yourself. The Sugar Show can help you get there!

Quotes

“I want you to get sugared. If you haven’t already experienced body sugaring for yourself, I want you to find a skilled, certified sugaring professional near you and get yourself sugared...so that you can experience what your clients will be experiencing.” (2:09-2:33)
“Make sure that you establish a base of clients and sugar fans. Create that buzz, have a baseline of people that can sing your praises, encourage and reward your fans for spreading the good work about sugar because once they experience the difference, they’re going to be hooked. So having a loyal foundation will be the stronghold for you to consider the next steps of starting your own business.” (8:56-9:22)
“Get [your clients] to understand that sugar is the best choice because (1) it’s not hot, it’s never going to burn your clients, (2) it’s all natural, it’s just lemon, sugar and water, (3) there’s going to be less ingrowns because we remove the hair out in the direction of hair growth and we’re not traumatizing the skin, (4) it’s great for sensitive skin, so those people who can’t wax can usually sugar, (5) there’s less mess, it’s sanitary, it’s antibacterial, antimicrobial. There’s so many reasons to love sugar. Really wrap your arms around that for yourself and for your clients.” (12:20-13:04)

Links

www.thesugarnetwork.comwww.love2sugar.com

NEED MORE SUGAR INSPIRATION?

Get your Sugaring Business found and network with the sugaring industry by joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the ‘gram: @love2sugar

Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why! Thank you for joining us on this sugar journey.

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Now more than ever, it is important to take advantage of opportunities to expand your streams of revenue. Join the SugarMama and Peter Marchese, Managing Partner of AMP Medical Products, to discuss how sugar pros can AMP up their retail sales with medical-grade products!

You may not have realized that private-label, medical-grade pre and post care product lines are within reach for your sugaring and aesthetic business. AMP Medical Products is an easy, efficient, and cost-friendly way to implement high quality products that you can provide and ship to your clients wherever they are. Having a professional assortment of products, complete with your branding, helps you become the go-to sugar pro in your area... making you more money and expanding your brand! Sweet!

NEED MORE SUGAR INSPIRATION?
Get your Sugaring Business found and network with the sugaring industry by joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the ‘gram: @love2sugar

Did you enjoy this Sweet Episode? Be sure to hit SUBSRIBE + leave a REVIEW and tell us why! Thank you for joining us on this sugar journey.

Quotes:

“If COVID taught us anything this last year, it is how you can have additional streams of revenue that can really help you increase that rev that comes in and increase what you’re offering to your clients.” (02:50- 03:03)

“To have your brand represented really just takes that professionalism up 10 notches and it makes you the go-to-person in your area.” (16:07- 16:20)

“Having the ability to have really high-quality ingredients in these products is really, really critical.” (24:01- 24:07)

Links:

Check out AMP Aesthetics on their website and use the code SUGAR20 to not only get 20% your first purchase but to also waive your label set up fee!

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Have you taken the necessary steps to make sure your sugar business is protected with the appropriate trademark? We want to help estheticians, cosmetologists, sugaring professionals and beauty babes feel confident knowing that the brand they are building is available and protected, so you can sleep at night knowing that you don’t have to be afraid of a cease and desist letter.

In this episode of The Sugar Show, SugarMama Shannon O’Brien sits down with her legal guide, Joey Vitale, to discuss the importance of doing due diligence on your brand before you spend years building it. You’ll learn why the trademark research is a crucial first step, and things to watch out for when you are starting your trademark journey.

NEED MORE SUGAR INSPIRATION?
Get your Sugaring Business found and network with the sugaring industry by joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the ‘gram: @love2sugar

Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why! Thank you for joining us on this sugar journey.

Quotes:

“Applying for a trademark is the best way to make sure that your brand is available and not stepping on anybody else's toes. So yes, it costs money to file this application. But it's a win win either way, because either you know that it's available and you're protecting it, or you're learning that it's not available.” (15:03)

“Trademarks help you create a powerful brand” (17:36)

“The most valuable part of what you can pay a trademark attorney to do for you, is not the application. It's running a strong search, and then being strategic on how to fill out the application based on that search.” (25:08)

Links:
For access to Joey’s FREE COURSE click here.

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I get asked this question all the time! For those who are scared of laser hair removal or don't want to pay the crazy dollars to get it done, this episode is for you.

Sugaring professionals have been wondering not only about Epilfree as a natural way to stunt hair growth, but whether or not they can use the product in the sugar treatment room. If we have gloves on both hands, and sugar in one of those hands, how do we apply the serum quickly?

How exactly does this product work?

How long until our clients can see results?

Does it really work?

Rene' Stufano is the owner of E.F.Tropics, an importing and distribution company located in Jupiter, Florida. It is considered a "Happy Culture Company" because the happiness of our workmates and customers is our number one priority. Our brands include Epilfree non-laser hair removal, The Illuminating Collection, and O2SkinPro. All are unique, natural, and non-toxic, delivering amazing results.

So many ways to learn more about EpilFree!

www.eftropics.com

https://www.epilfreeusa.com/

https://www.facebook.com/epilfreeday1/

https://www.facebook.com/Epilfree-United-States-1324047664424998/

https://www.facebook.com/groups/586357458494203/

https://www.instagram.com/ef_tropics/

https://twitter.com/eftropics

NEED MORE SUGARY INSPIRATION?
Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
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If that little ball of lemon, sugar, and water has got you frustrated...listen up, this episode is for YOU!

First off... Don't Give Up!

I was a terrible student of sugaring. My brain just didnt connect with my hand to get the mold OR the flick right. I would practice just like my trainer showed me (with no videos at the time to take home with me!). No matter how hard I pushed I just couldnt get that ball of sugar off someone's skin, let alone remove hair!

In this episode, you will not only hear some of my confessions but the tips and tricks I learned along the way to MASTER this technique. I know you can do it too!

NEED MORE SUGARY INSPIRATION?
Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
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Thank you for joining us on this sugar journey

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Are you asking all the right questions when your client comes in for their sugaring treatment? Do you know the kinds of questions you should be asking?

Spend some time with the SugarMama as she dives into the kinds of information you need to be getting from your sugaring clients... to understand exactly WHY they are having the outcomes they are having with their skincare. Hair removal doesnt have to be painful or confusing for your clients because they have YOU as their Go To for Sugaring!

NEED MORE SUGARY INSPIRATION?
Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

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Welcome one of my longtime inspirations and educators in this beauty industry, Shelley Hancock! Shelley has been affectionately named "The Gadget Gal" by her clients and students because she has made it her mission to provide you with top quality equipment and service for your skincare treatment room. With 33 years in the business, Shelley is an esthetician, former day spa owner, and not the passionate distributor of skincare equipment. This "Machine Queen" is determined to spread quality education on getting instant results with gadgets and comes to the episode today to share add-ons you can use in your sugaring treatments.

In this episode you will learn about 3 addons, the Eye Rejuvenator, The Essence Sheet Mask, and the MiTama for upsells that will deliver results for your clients. And we all know results mean more sales for you!

You can find more information on Shelley and these powerful add-on at her website!

NEED MORE SUGARY INSPIRATION?
Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

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Are you truly THE GO-TO Sugaring Pro in your town? If not, what's holding you back?

Our guest, Maxine Drake, founder of Esthetician Beauty Academy, the Beauty Business Summit, and creator of the Esthetician Inner Circle...joins us in this episode to help you answer the burning question of how to be THE ONE clients seek out to Sugar them.

How do you KNOW if you are truly THE BEST?

Is your Marketing truly getting your work out?

What holds you back from really becoming THE choice for sugar in your area?

How can Introverts bust out of their shell and market their true skills?

Its time to change the narrative and say "I AM going to get better at my skills and marketing so I WILL be THE CHOICE in my town for sugaring!" Time to truly be #sweetandstrong20201

For more information on Maxine's programs check out her website, as well as her programs and the Esthetician Business Academy!

NEED MORE SUGARY INSPIRATION?
Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
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Thank you for joining us on this sugar journey!

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This is a JAM PACKED episode with rapid fire knowledge bombs to help you build your sugaring business. Shannon and Wik fill almost an entire hour with uninterrupted marketing ideas for Sugaring professionals and actionable steps to not only get new clients but keep them coming back for more!

Wik is an expert in helping beauty business owners create wealth. His passionate style and inspirational attitude are infectious!

We invite you to join the Facebook group Marketing Ideas for Estheticians to become inspired in your beauty career!

NEED MORE SUGARY INSPIRATION?
Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
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Thank you for joining us on this sugar journey!

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Kenesha Coleman, The Beauty CPA is back with another jam packed episode where she drops the knowledge bombs!

In this episode, we go over:

Episode #3 Knowing your Beauty Business’ Numbers

The importance of knowing your business’ numbers
1. Be aware of the financial health of your business
2. Make sound business decisions
3. Use the numbers as a tool to strategically grow
It all starts with Bookkeeping
1. You can’t manage what you don’t track
2. What is bookkeeping?
Knowing the “story” behind your business’ numbers
1. Don’t do bookkeeping for the sake of bookkeeping, know the “story” behind what the numbers are telling you
2. Are you profitable?
  1. Gross margin - service or product profitability?
  2. Profit margin - overall business profitability?
3. Business Performance
  1. How did you perform this month compared to last month?
4. Progress toward the financial goal?
  1. How did we perform compared to the budget?
  2. Are we progressing toward our financial goals?
    1. Course correct on things going wrong
    2. Lean in when things are going right!

NEED MORE SUGARY INSPIRATION?
Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
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Welcome to Season 3!

Thousands of downloads and happy listeners have taken a listen to our little podcast! I am honored to be a part of this sugaring industry and inspire you on your journey! Last year was a doozy, wasn't it? Well, this year, we are gonna get Sweet & Strong...its not just a cute slogan...the words will hold such power for 2021!

NEED MORE SUGARY INSPIRATION?
Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

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Spend some time with your host, Shannon the SugarMama where she dives into the mental side of being a sugaring professional. In this episode, she guides you through understanding that once you shut that treatment room door, sugaring is more than just your technique it encompasses all of the senses for your clients. Clients tend to open up and dump their emotions into the room...and YOU need to know how to not absorb those emotions.

Shannon helps you to understand how to create not only a safe and calm space for your clients...but for YOUR mental state as well. The senses matter to US!!!

Take this time to stop and start your day of service with some calming breaths...to take your vibration from all around the room to focus on you.

When you can center your thoughts and focus on what is in front of you, you can fully be present for your clients and your business.

In between clients, it will benefit you SO MUCH MORE to take a moment to ground EVERY TIME. A few moments will change the entire pace of your day.

You will feel better.

Your clients will FEEL you feel better and grounded.

Anything your clients need, facial, sugar, lashes...YOU are going to be calm, focused, and positive and will get it in return.

For those who have taken the time to listen to this podcast, I have created an audio recording for you to download...to reset yourself before you invite your next client into your room. Before you dust on that powder, put on that nitrile glove, or slide that sugar out of the jar…

This gift is for you...and will directly benefit not only those around you...but I promise you will see a shift in your business success as well.

Sugar and Soul Serenity Audio File

NEED MORE SUGARY INSPIRATION?
Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
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Thank you for joining us on this sugar journey!

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This is such an exciting time to be a Body Sugaring professional! In order to make sure your skills are as sharp as can be and your business skyrockets in the years to come, this episode will be a big help!

NEED MORE SUGARY INSPIRATION?
Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

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Now that you have (or your business has) decided how to categorize yourself as an employee or an independent contractor, its time to get PAID!

In Part Two of this Series, Kenesha and Shannon explore how to make sure you get paid properly depending on your business. Working smarter to be strong and sweet in 2021!!

What is an Independent Contractor or Self-Employed Beauty Professional?

You are the business owner

May receive Form 1099 from salon/spa owner or you are receiving monies from your clients and accounting for it yourself

Responsible for paying and remitting all taxes - federal and state income and payroll taxes

How you should pay yourself depends on how the business is structured:

Sole Proprietorship/SMLLC/General Partnership/MMLLC:

take an owner’s draw from your business banking account.

Best if done at regular intervals and amounts

Best if transfer in electronic

Still responsible for all taxes

Misconception: If you don’t take an owner’s draw you will not be taxes

All Net Income is subject to tax, so pay yourself what you want

Corporations:

Owners are put on payroll and paid a “reasonable wage”

Corporation withholds federal and state income and payroll taxes

Corporation pays half of payroll taxes

Will receive a Form W-2 at the end of the year

Learn More from Kenesha Coleman, The Beauty CPA @thebeautycpa or on her info packed website The Beauty CPA!

NEED MORE SUGARY INSPIRATION?
Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
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This is the 1st of a 3 part series to help you on your journey to Sugar Business Sweet Success! Whether you are new to the beauty industry or a seasoned pro, our goal is to guide you to make good decisions with your finances.

In this episode you will learn:

Episode 1: Employee or Independent Contractor1. Category of Workers in a Salon/Spa 1. Employee 1. Straight Hourly Wage or Salary 2. Commission 3. Hybrid 4. Receives Form W-2 from employer 5. Income and payroll taxes are withheld 6. Employer pays half of federal and state federal tax 2. Independent Contractor 1. Straight Rate 2. Commission 3. Hybrid 4. Receives Form 1099 from salon/spa owner 5. No income or payroll taxes are withheld 6. IC is responsible for all taxes 3. Booth Renter 1. Leases space from salon/spa owner 2. Doesn’t usually receive compensation from salon/spa owner 3. Issues Form 1099 to salon/spa owner for rents paid (if $600 or more) 4. Responsible for all taxes 2. Why this matters 1. Employee Rights 2. Tax Evasion: non-payment of payroll taxes 3. How do I know if I am an employee or Independent contractor? 1. It’s all about Control! 2. General Tests: 1. Do you have to abide by their schedule? 2. Do you have to adhere to a dress code? 3. Do you have to follow specific salon training (systems and structure)? 4. Do you have freedom as to what services you provide and how you provide them? 5. Do you have to honor the salon or spa’s discounts, promotions and coupons? 6. Do you have to charge the salon rates?

Learn More from Kenesha Coleman, The Beauty CPA @thebeautycpa or on her info packed website The Beauty CPA!

NEED MORE SUGARY INSPIRATION?
Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

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It is always inspiring to listen to the stories of those who are rockin' in this Sugaring business! Especially, when they find Sweet Success so quickly into starting their careers!

Meet Porche Copeland. Dynamic business owner, mother, and Sugaring professional who is THRIVING despite all of the challenges 2020 has dealt us!

She is a force to be reckoned with and we are honored to include her on our list of Sweet Success stories! She is the owner of Luxe Beauty Bar and Spa after only 1.5 years in the business

NEED MORE SUGARY INSPIRATION?

Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

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We all know how important exfoliation is to keep the skin smooth and healthy in between sugaring appointments. What you use to exfoliate is critical to a proper homecare routine! Listen in to how Shannon uses the mitts in her treatment room daily.

Meet Steve Landi, Director at Supracor. He has been supporting our industry for the last 17 years by providing a safe, effective and hygienic way to estheticians to retail to their clients.

Any client you have that has a cheap loofah ball hanging from a rope in the shower, its time to replace it with something else that won't host bacteria! Steve reviews how honeycomb cells actually exfoliate the skin.

Supracor products are a great retail addition, especially around the holidays! Men love the Facial Sponge to help with their beards.

Steve reviews how easy it is to keep the mitts clean and disinfected for our use. The mitts are a great addon to your sugaring treatment. Shannon uses them in most of her large area sugaring treatments!

Check out Spa Call Facial Sponge, Stimulite Bath Mitt, and the Body Exfoliator is great for backs!

A little more about Steve:
Steven Landi is the Director of Business Development of Supracor, which is headquartered in San Jose, California. Founded in 1982, Supracor is the originator of flexible, fusion-bonded honeycomb technology. Stimulite® honeycomb can be found in diverse, high-performance applications such as wheelchair cushions, commercial aircraft seats, fighter jet ejection seats, bullet proof vests, bumpers for amusement park rides as well as affordable, luxury skin care, body and spa products. Naturally antimicrobial and allergen free, Supracor’s innovative products cleanse, exfoliate and massage the skin while stimulating blood flow and promoting cellular renewal. Steven, well known in the spa industry, has represented Supracor for over 17 years at more than 75 industry spa/wellness trade shows and has been a leading supporter of the International Spa Industry Association (ISPA). A graduate of the University of Wisconsin-Madison, Steven holds a B.A. and J.D. degree NEED MORE SUGARY INSPIRATION?

Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
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Sugar Babes! This is not your average episode of The Sugar Show. We have officially LAUNCHED a whole new sweet world for all of you. I introduce to you...The Sugar Network!

6 years ago I was teaching tableside and saw a need to reach esties all over the US (and international) so we I created iSugar University to provide consistent theory and technique through our Basic Certification course.

Last year, we expanded our offerings by sharing advanced courses and the SugarTribe membership and launched Love2Sugar. We followed that up with the SugarShow podcast to bring industry experts and their wisdom to our sugaring industry…We were humming along pretty well when…the pandemic hit.

My team and I pivoted the program to provide training and inspiration during the lockdown and have been listening to YOU during these last trying 7 months. You want to SURVIVE, CONNECT & GET FOUND. You want to come back stronger than ever before.

The SugarNetwork is a dynamic HUB for all sugaring professionals and the companies that love them to work together to rise up and influence the entire US to make the Sweet Switch to body sugaring!! The first phase is for all of us to join the directory so it is a robust resource for when we start pushing it to the public for 2021~ Those that are in the network will not only be able to engage together but be able to search for resources including online and hands on training that can help to grow their skills and knowledge!

PUBLIC OUTREACH

Our mission will be to influence the public to make the Sweet Switch to Sugar!
We want you to grow your businesses and help you get found.
This is not your average Google search! The SugarNetwork is made up of only certified & licensed pros. It will help you set yourself apart and showcase your true & certified skills.
Once a substantial amount of Sugar Pros are in the system we will go into phase 2 with a PR push to reach out to the public and help you get found!
Increased visibility will help with your SEO too!

PROFESSIONAL NETWORK

Connect with other sugaring professionals AND companies that will offer products & services
Access to:
- Advanced Certifications
- Hands On Training Directory in your area
- Online Library with Sugaring Technique, Business, and Marketing skills
- Job Search/Opportunities in your Area
This is the ultimate platform for you AND your business to get strong for the years to come!
We got this…TOGETHER!!

THIS IS A MOVEMENT. WORKING TOGETHER TOWARD A COMMON GOAL….TO SURVIVE & THRIVE, AND GET AMERICA SMOOTH IN A SAFE & HEALTHY WAY!

VISIT thesugarnetwork.com and start today by creating your listing!! Get acquainted, connected, and let's get you ready to shine in 2021!

NEED MORE SUGARY INSPIRATION?

Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

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The Sugar Show is bringing you another episode of sweet success stories! These stories highlight fellow successful sugar pros to give you inspiration in growing your sugar biz.

Meet Hayden Snyder, owner of Down South Sugar Co.! She is the true definition of what a boss babe is! At just 23 years old, she has built her successful sugar business in a small town where most didn't know what sugaring is. By spreading her love for sugaring and educating clients on making the sweet switch, Hayden continues to grow her business and share her story.

You can connect with Hayden Snyder :

IG: @downsouthsugar

downsouthsugar.com

NEED MORE SUGARY INSPIRATION?

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

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Have you been looking for different services to compliment your Sugaring Business? Maybe you've been thinking about adding another lucrative, less time consuming, additional treatment to pamper your clients. Consider Spray Tanning!

Meet Kelly Callaghan! In this episode, she is sitting down with us to talk about how to add spray tanning to your sugaring biz, and how we can collaborate together to take our businesses to the next level.

Kelly is an industry trailblazer who notoriously started an international spray tan business and grew it from $0 to multiple 6-figures in a few years and has professionally trained over 1,000 women to grow their sunless businesses. Her next step in beauty biz domination is taking the show on the road with her Slay the Spray training tour, holding marketing + inspirational events with her Wake Up to Level Up event and her podcast, Beauty Business Babes. She’s lit up by mentoring other women/boss ladies and roots everything we do around here in the importance of flawless technique, fierce marketing, operational training while honing in on our core confidence + self-esteem.

You can connect with Kelly Callaghan:

IG: @iam_kellyann

Podcast: @beautybusinessbabes

FREE intro to spray tan training:

http://spraytanclass.com/free/

NEED MORE SUGARY INSPIRATION?

Get Your Sugaring Business Found and Network with the Sugaring Industry
by Joining The SugarNetwork and tagging your sugaring biz on @TheSugarNetwork on IG!

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

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Today we welcome Tajina Rocke, successful sugarist and owner of Bare Bodies Sugaring, located in New York!
⁠
⁠Tajina dropped amazing knowledge and advice for up and coming Sugar Pros and spoke about how she began her journey as a Sugarist. From switching career paths, to now growing and thriving in her own sweet salon, Tajina wants to expand even more and is ready to help inspire other sugar pros to do the same. ⁠
⁠
"After leaving the banking industry, I decided to pursue my passion in skincare and became a licensed esthetician. Hair removal became an obsession for me , as I found sugaring especially helped those with troubled skin. My obsession soon became my career and I has never looked back. I am the proud owner of Bare Bodies and is excited to share my love and knowledge of sugaring with others". ⁠

You can connect with Tajina Rocke:

IG: @barebodies_sugaring

https://www.barebodiessugaring.comhttps://www.sweetsourcesugaringcertification.com

NEED MORE SUGARY INSPIRATION?

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

⁠

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This week's episode on The Sugar Show features Jason Daase from SugarSMAC!
⁠

Jason sat down with us to share all about the company's mission, and also a very hilarious story about how his passion grew to be on board with the sugaring industry. Jason takes pride in making customer service his main priority , and it shows through the way he speaks about his love for SugarSMAC.

J⁠ason Daase became involved with SugarSMAC® after catching the vision from Elena of what a world-class Sugaring company could be. Prior to his involvement in SugarSMAC, Jason was an educator for 23 years who had a passion for training the next generation to be lifelong learners and critical thinkers. He has used his skill set to help guide the SugarSMAC certification programme, and to cast an exciting new vision for the future of the company. He is committed to increasing the prominence of Body Sugaring in the esthetics industry, and to making SugarSMAC Professional® Body Sugaring a household name.

Tune in to hear more about SugarSMAC, and their dedication to providing good quality sugaring products!

You can connect with SugarSMAC:

Instagram.com/sugar.smac and https://www.sugarsmac.ca

NEED MORE SUGARY INSPIRATION?

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
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Thank you for joining us on this sugar journey!

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Welcome to Sugar & Soul...our candid conversation on "The Couch" with Licensed Therapist, Rachel Chisenhall.

Each month we are going to choose a topic that Sugaring professionals are tackling either with themselves or their clients. Our job is not to diagnose or prescribe but to understand how to be a listening ear for our clients. We also must be careful to not take on the Anxiety that 2020 brings...or take it out on our families and friends when we get home. We are bombarded with 2020's challenges...this episode will help us not reach for the wine bottle or chose poor coping methods! We got this!

We discuss:

The definition of Anxiety 2020
Heathy Coping skills
Ways to Navigate Your Feelings
We Need to Be Ok with 2020 Sucking
Taking Back Your Power Back
How to Navigate Irritable Clients and their Anxiety
Healthy Boundaries with your Clients

Rachel is a licensed marriage family therapist with a private practice in Folsom as well as an empowerment coach. She is also a trauma crisis therapist for Sutter Health and work with nurses and doctors that are dealing with crisis such as the wildfires in Santa Rosa and COVID 19. She specializes in eating disorders, body image and food addiction, anxiety, and relationship issues.

Apologies for the audio quality, our on location microphone chose to not pick up! Regardless, the content is on point!

You can connect with Rachel @therapy.with.rach and therapywithrach@gmail.com
And if you are in the SugarTribe you can get some specific coaching with her!

NEED MORE SUGARY INSPIRATION?

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

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What is Clean? The smell of pine or tea tree? Wiping down with Lysol wipes?

We dive deep to understand what makes a sugar treatment room clean with Stephanie Laynes !

What is Sanitation?
What is the difference between Sanitation and Disinfection?
How safe is Lysol and chemicals for Sugarists who turn their rooms around every half hour?
Are there products out there that we can use that are EPA approved but not toxic for the professional or their clientele?
What is Twin Oxide?
What is the proper protocol for cleaning and disinfecting our room and our homes every day?

Stephanie just launched a new line of products that help the Sugar Pro easily keep their room clean and safe. Sauberwell provides options in sanitation & disinfection for businesses looking for healthier ways to sanitize & disinfect their businesses. Our goal is to help businesses use methods of cleaning with sanitizers and disinfectants that have less irritating aromas (scents), lower irritation response in the eyes, nose/throat for people with allergies, underlying health conditions, and sensitivities.
Stephanie G Laynes has been a licensed esthetician for over 17 years. She is the creator of Se-Brazil Waxes, Se Skin Botanical Skincare, Sauberwell, and owner of Smooth Skin Supply LLC. Stephanie has traveled across the US, Canada, and Australia with her 7-Min Brazilian Wax Technique with licensed estheticians for over 12 years. Shifting her focus on sanitation and disinfection, she created Sauberwell to provide businesses an opportunity to clean with sanitizers and disinfectants that have a lower or no irritation response.

Sauberwell means:

Sauber (Clean in German)

Well (Wellness for Health + Immune + Breathing)

For more info and to order Sauberwell...Click Here

Smooth Skin Supply LLC

Phone: 877-473-1032

http://www.ssmoothskinsupply.com/

Smooth Skin Supply YouTube Channel

https://www.youtube.com/user/smoothskinsupply

NEED MORE SUGARY INSPIRATION?

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

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2020 has been a doozy of a year and navigating the ever changing rules and regulations has been a challenge. In this episode of the SugarShow, we introduce you to Karen Hodges, Co-founder of Salon-Gurus.com.

"Education is what I'm all about. I was the person they sent to workshops to learn new software or office programs and products in my first career in the business world. That's certainly followed me into my second career in the beauty industry!" --KH

Karen shares with us the proper way to use PPE in the Sugaring treatment room. Shannon even learned a new thing or two about the proper way to "don and doff" a mask the right way!

Karen and her partner Janet McCormick have authored many high-quality educational training programs for the beauty industry. In addition, the partners offer advanced foot care training for nurses and medical assistants, permanent makeup training programs and others. Today, Karen often travels to US tradeshows as a speaker for America’s Beauty Show, CIDESCO, IECSC, ISSE and other organizations. Her classes are popular and highly-rated.

Contact information:
Karen@Salon-Gurus.com
Cell 305-304-1107

They have a timely and very relevant course on Safety Training for the Beauty Industry which is hot off the press with post-pandemic information and protocols. www.salon-gurus.com/safety-training

NEED MORE SUGARY INSPIRATION?

To meet more inspiring Sugarists and business masters, join us in the Love2Sugar FB Community for more knowledge!

Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

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On this episode, we welcome Kenesha Coleman, The Beauty CPA! She owns Coleman Tax and exclusively supports beauty professionals. Listen to find out more about Kenesha’s background and experience!

Today, we dive into tax planning! Here is the key, tax planning should be throughout the entire year to avoid people scrambling for their documents. Plus, any deductions that you are trying to receive must take place during the year. You can’t earn more deductions once the year is complete.

There are several things you should be doing, but we are diving into the top 3!

Bookkeeping
Setting aside tax money
Deductions

These three things all work together throughout the year!

Let’s dive into bookkeeping. What exactly is it? This means using an accounting software to track inflow and outflow of transactions that are categorized. Also, make sure you have a separate business account. Everything should be separate for tracking and potential auditing.

Quote: You cannot manage what you don’t track!

Second tip is setting aside money for taxes. Just because you charge $100 for a service, that doesn’t mean it is all yours. Some covers expenses and some covers taxes. The best policy is to set aside 25-30% of your income in a separate bank account. Best part is, once taxes are due, you won’t need to have a payment plan. By doing this, you will have a stack of cash that is available to cover that bill. Make sure you listen to this section—so many good tips and info about setting this up and what can happen without doing it!

The third tip is maximizing tax deductions. Most people are missing out here and it blows my mind! There are some simple questions about your business that can earn you some extra deductions. Mileage is a big one! We discredit how much those small trips add up to.

We need to flip our mindset on deductions. It is a smaller list to view things that you can’t deduct, rather than what you can deduct. Plus, there is no penalty for making a deduction that maybe shouldn’t be there when you file. This is where bookkeeping comes into play. Track and account for EVERYTHING. An accurate record allows you to take a deduction or credit for it.

Homework for you is to get your three steps set and get caught up! Make sure you get Kenesha’s guide on tax deductions!

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A business that sells to customers is the technical description of a distributor. Alexander’s is so much more than that!

Alexander’s Aesthetics started in the family. The love of skincare prompted him to purchase many many products over the years trying to find the best ones out there. In the end, this led to a formation of a very large company that was centered around education of doctors and estheticians. This ended up becoming our foundation--to educate and provide information for clients while they are trying to find the right products for them and their businesses.

Q: Wendy, when did you decide to jump into the family business?
A: My mom took it over while I was an adult so I didn’t grow up with it. My husband and I both worked in the volatile business of tech in Colorado and decided we wanted something different. At the suggestion of my mother, we jumped into opening Alexander’s Aesthetics in Colorado. Once I opened the business, I definitely had a new-found respect for my mother and knowing exactly what she did day in and day out for work.

When you work with a good distributor, you get so much more. 16 years ago I started working with you, and here we are--teaching side by side!

Q: How do you choose a company like Sugar of the Nile to bring to your clients?
A: We had been looking around for sugar at the request of some of clients but hadn’t been impressed with any of the companies. When we met Sugar of the Nile, we realized they were not only a wonderful family owned company with a solid product, but Emily was an exceptional person to work with. She was willing to join us at shows and provide education which is completely in line with our business.

Q: What are you looking for when selecting a new product?
A: The things that we are looking for is a reputable company that is in it for a partnership, not as a product sales. They need to be willing to build us as well as us build them up. We test all of the products before bringing it on to ensure that it meets our standards. Cost is also something we look at in order to keep things affordable to our clients. At the end of the day, we try to provide a good sampling of products because there is so much out there. And, we want to make sure they have training and education that can be passed down--it is key.

You all do the vetting process for them! That is an amazing advantage.

One thing that we really talk about with our Sugar Tribe is to engage. It isn’t about just clicking and buying. It is about connecting with your audience. And with the Sugar Tribe, I encourage them to learn more about their distributor, to ask questions about complementary products, and to ultimately provide the best experience for their clients.

Q: What is the best way to engage with a distributor?
A: A physical visit is great if they are able to do it. It allows them to engage and put a face with the name. They can see the personality behind our brand. If that isn’t available, take the classes, look through the materials, and read through the product breakdowns. There is so much information to start with and then you can connect with us for extra questions. Unfortunately, we won’t have trade shows to connect, but call us. Build the relationship with us. And don’t forget, social media! Connect with us there!

Ordering sugar from Alexander’s comes with so much more. You can get internal nutrition to know what reactions could happen, PPE, your supplies, your sugar mats--really everything that you need can come from one place!

If there is something that we don’t carry--ask. The more they hear about a product, the more they will learn about it and research it so that we can consider adding it. Alexander’s can’t possibly carry everything, but this is how they find out about new products.

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This episode is a MUST LISTEN! Don’t make the mistake of picking a sugary sweet name for your biz without learning more from our guest, Joey Vitale from Indie Law.

When Joey Vitale was in college, he was bribed by his father to go to law school with a new car. He quickly realized he was not the ‘shark.’ Due to it not fitting, he started his own graphic design business. Through networking, he realized how many people in business had questions. So, he started a law firm to fill the need in order to help cut out the noise.

Many people go with less expensive solutions. The problem with that is there is one solution for everyone--which is not the right solution for everyone. Instead, Joey works with people to educate and empower them in their business decisions.

His law firm focuses on the must haves for a business and has solidified the process into programs for those starting their business.

There are two beliefs that are very common among business owners:

I can be under the radar while getting started
I am confident in starting

These two concepts cannot coexist. What ends up happening is you wake up one morning to an expanding business that has duct tape. It isn’t protected because when that step should’ve been completed, you were too small.

One of the first steps they need to do is acknowledge that this business is separate from you. It is very easy to take it personally. But absolutely none of it is attached to your worth as a human. That goes both ways--positive or negative. As long as you stay a sole proprietorship, you are connected to the business. This is why it is recommended that you start as an LLC and establish your business is important enough to be its own entity.

Beyond the mental state of mind of being a separate entity, being a Limited Liability Company protects you. In the worse case scenario, if you are ever sued, your personal assets are protected.

Once you are committed to forming an LLC you will find it is quite easy to setup. In Joey’s business, he has resources available to help guide you through the process.

Next--trademarks. With sugaring being our service, we get to have a ton of fun with the names. But here is the thing we all assume, an available domain name means the name isn’t taken. Wrong! A trademarked may exist and down the road, you may be told to change your business name.

Trademarks actually exist to protect the consumer more so than the business. Owners tend to think they are ‘calling dibs’ on the name and they don’t want anyone else using it. But, what trademark protections are really about is the consumer. So they get the brand that they are trying to get. For instance, someone selling shoes that are spelled “Nikee” instead of “Nike.”

I myself as the Sugar Mama ran into this at a tradeshow. I sent someone that was new to sugaring to a vendors table. That person said, “the Sugar Mama sent me.” And the vendor’s response was, “Which one?” I actually had to interrupt and make sure it is known that I am THE Sugar Mama and am protected with that trademark. I was able to do that with your guidance, Joey, so thank you so much!

The key is--protect and focus on your business. Take the time to learn how to properly search for available names. Open that LLC. Start your trademark process. And be the legitimate business! You can flex behind having your ducks in the row.

Last pro tip--do your LLC first! There is actually a difference between the technical name of your LLC and your trademark. When you get an LLC, that name is the backstage business name. Your trademark can be your brand name. If you are overwhelmed, use your name for the LLC and let the trademark be your public facing name.

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Aaahhhh Summer. Sunshine, beaches, bikinis...and beautifully smooth skin. Music to an estheticians ears!

This is the busiest hair removal season for the beauty industry and the best time to build your clientele. Seasoned sugarists know they have a consistent tool to bring clients in the door no matter what time of year--even the hot summers. After 10 summers in the treatment room in hot California, here are my tips for keeping you and your clients cool and perfectly smooth.

8 Musts for Summer Sugaring Success:

Chill Out Your Room: Keep the temperature in your room around 70 degrees to keep your sugar paste consistent. When you are sugaring back to back, it is important to keep you cool and keep your clients body temperature down if they have been outside and their skin is warm. Year round have a fan oscillating to keep the air in your room circulating too!
Firm Up: Order a paste with a bit firmer consistency than you would in the cooler months. Your hands might be warm and the clients skin will warm up your paste as well. Work with your sugar supplier to find the right paste in their line up that will work in your climate. They know their line best and want you to be a huge success!
Hot Hands?: Do you tend to run hot yourself? Try dialing back your coffee consumption, use peppermint oil on the base of your neck to keep your internal temps cool, or try using a second glove on your sugar hand to keep your heat from softening that paste.
Powder Up Buttercup: Keep your powder (and a dry washcloth) closer at hand to keep sweaty areas in check. Don’t over powder as it will thicken up your paste. As you move over the area, you might need to dab with the wash cloth followed by another quick dusting of powder. If you get stuck, you can remove the paste with a warm washcloth and repowder the area. Don’t worry, you got this!
Cool Globes: I always keep cool globes in a skincare fridge for those clients whose faces get inflamed easily. After the sugaring treatment, use a calming gel (one of my faves is Hale & Hush Hydrate Gel) and roll the cool globes over the freshly sugared skin. Your client will feel extra cool and special and their skin will calm down quickly. Try a dusting of mineral sunscreen to kick things up a notch for luxury and sun protection too! My fave is Advanced Minerals!
Morning Appointments: Have a client that ALWAYS runs hot and sweats like crazy? Book them in the morning! No workouts or coffee before for this client either! Trust me, morning appointments for them will make a huge difference for both you and them.
Strips: I know we are super proud that we don’t need to use a pile of sticks and muslin strips like waxers do. It is a wise idea to keep some pellon or non-woven strips in your back bar for those times when the sugar gets too soft on the skin to remove. Simply remove any excess sugar with your hand, then apply a strip to the area, rub the strip a bit, then remove like you used to in the old days of waxing and the sugar & hair beneath will slide off like a dream.
2 Smaller Balls: Keep control of our paste and get creative. If I know a client gets hot during a Brazilian session, I will double glove my sugar hand and take the first ball of your preferred paste and sugar the sides, top, and skip straight to the backside. Take the first glove and paste off, and take a firmer paste in your new glove to sugar the labia. If you have an extremely hot client that always sweats midway through, start with the labia and your firm paste then switch out for complete the sides, top, and backside!

Remember to ORDER EARLY from your sugar supplier in the summer to avoid hot delivery trucks and shortage of supply!

Cheers to your best and coolest summer yet! #wegotthis

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On today’s podcast, we welcome Annie Mayo with Advanced Mineral Makeup.

Advanced Mineral Makeup is more than makeup. In fact, it is so much more that the work “makeup” shouldn’t even be used. It is a skin treatment that colors skin. And the best part, it is the perfect addition to an after-sugaring treatment! Advanced Minerals are made up of just that—minerals! These minerals are bacteria fighting, skin calming, inflammation fighting wonders. Annie suggests adding this as a finishing touch to your treatment because it will benefit everyone’s skin plus add a “finished” touch.

DURING TREATMENT: At the end of sugaring, you can add value to your client by using Advanced Minerals. There is a dry sunscreen to protect the skin, a powder to add anti-bacterial and anti-inflammatory minerals to their skin, and they will leave with a finished look. This is ideal for your clients. We aren’t masking the issue like you would with regular makeup, we are treating the issue!
AFTER TREATMENT: This is an opportunity to teach your clients about skincare and what is best for their skin in between treatments. No junk makeup! No bad sunscreen! Once they see the benefits in action after their treatment, they will be ready to take better care and add-on product in order to keep everything healthy in between.

The important takeaway is over the counter contains bacteria—it can’t be helped. Minerals do not grow bacteria. Period.

Plus, with Advanced Minerals, you have four basic colors that you mix to create the perfect color. You don’t have to worry about having an abundance of products left on hand. Every person’s skin tone has a mix of these tones. These are affordable, comes with a tabletop display, and will keep everything so simple!

Then, we have to talk about sanitizing especially in today’s world. In order to make your supply last longer in the store, scrape the top off the powder onto a tissue—this will be what you use for that client. Then, using brushes you can apply. Have 2 or 3 sets of brushes on hand so that you can sanitize the brushes in between clients with brush cleaner. Clients with acne, rosacea, or sensitivities will not have to worry about cross contamination.

One thing to point out is our makeup in non-transferable. What that means in today’s world is that your makeup will stay on your face—even with mask wearing! There will be very slight residue, but it won’t pull off that makeup from your skin. Be safe, wear a mask, and treat your skin right!

We appreciate Annie Mayo’s time and knowledge to join us today. She has provided so much information and a great solution for your clients! Adding this product to your sugaring is a no-brainer.

ABOUT ANNIE MAYO

We believe you shouldn’t have to choose between beautiful makeup and quality ingredients. With 25 years as a Television and Film make-up artist, former esthetician Annie Mayo, launched Advanced Mineral Makeup in 2009 to bring you the purest pharmaceutical ingredients that are free from parabens, talc, fragrance and dyes. Advanced Mineral Makeup has become the top endorsed, most progressive line of mineral makeup, created to bring out the best version of who you are, with the highest quality, natural ingredients, and celebrity finish.

Email: annie@advancedminerals.com
@advancedmineral
www.advancedmineralmakeup.com

RESOURCES

To meet more inspiring Sugarists and business masters, join us in the SugarTribe FB Community for more knowledge!

Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

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2020 is off to such a challenging start, that we decided the SugarShow needed a new season. Welcome to season 2!

In our lockdown, we have built a community of educators and students—imagine, a pandemic brought us together to make this happen! But enough of the pandemic—in our community, we will leave that at the door and keep things sweet with talking about all things sugar.

Here is a little homework beyond listening to this podcast consists of three steps.

Map out your next week and month. Yes, fill with clients, but also, fill with things that strengthen your mind, body and soul.
Focus on your clients. Say it again. Focus on your clients. Steer the conversation away from riots, pandemics, etc. and focus on where they are, right now, with their skin, hair removal, and sugar experience.
Review your trainings, previous podcasts, and masterclasses. There is so much included in the Sugar Tribe membership as well as your original certification. Make sure you review and get it all! Spend about 20 minutes a day to continue to build your skills.

We are here to help. Take advantage of the gurus and knowledge that Love2Sugar provides. The Love2Sugar Community is free and allows you to network and connect with sugarists everywhere.

Enjoy this next season! We are working on more education, more engagement, more everything so that you get the most out of this education and up level your business!

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Welcome to our first ever LIVE SugarShow! This will be a new format so we can reach more sugarists with our message of Sweet Success!

Shea has been a renowned Esthetician in Boise, Idaho since 2010. She is the owner of SUGAR & BLO, a Sugaring Studio and Blow Dry bar. She is an Advanced Educator with Sweet & True Sugaring, holding classes regularly in Meridian, Idaho and traveling for trade shows to educate estheticians on sugaring techniques around the U.S. Her expert approach teaches industry professionals superior ways to remove unwanted body hair by sugaring. Her students learn how to manage and treat their clients, how to maintain a growing clientele, and how to make every client feel comfortable. When Shea isn’t spreading her love of sugaring or facilitating her growing business, she is raising two beautiful children while competing in Olympic lifting. Whether sugaring, growing a business or Olympic lifting, Shea is a match to be met.

Shea is truly a sugaring success story!
www.sugaringeducator.com
www.sugarandblo.com

To meet more inspiring Sugarists and business masters, join us in the SugarTribe FB Community for more knowledge!

Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

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In these uncertain times, it's always best to reach out to our business gurus and find some certainty when it comes to our beauty businesses. We will get through these restrictions and come out the other side. And when we do, this episode will come down and a new fresh episode with Angela will go up!

Angela Green is the founder of Skin Biz School, a veteran esthetician, and educator for Se Brazil. She experienced the recession of 10 years ago and is a wealth of knowledge when it comes to knowing your business numbers in order to make educated decisions about your sugaring business. In this episode, she discusses how to make time each day while we are at home to focus on your business planning. Specifically how to manage your finances and do a cost per service analysis of each treatment you perform. When it is time to return to business, as usual, you might be tempted to just push a discount, but Angela warns that if you discount too steep you will actually net a low amount and might even come out at a loss.

Let's work smart, esties and cosmos! #wegotthis

If you are interested in finding out more about Angela's Skin Biz School and learning more about the Cost per Service Worksheet!

Join us in the SugarTribe FB Community for share more knowledge!

Join us on the 'gram: @love2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

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The time has never been better to learn how to sugar! In this uncertain time of "sheltering in place" (a term we never have used before!) have a skill to rely on in tough times is key to survival in your skincare business.

Shannon O'Brien Sophia is the host of the SugarShow, a licensed esthetician, owner of the award winning SugarMama's Studios in California. She survived the last recession of 2009 by learning how to sugar. When facial clients could no longer afford their higher-end treatments, one thing remained...they would not sacrifice their hair removal needs.

Spend a few moments learning from Shannon, and becoming inspired to survive this economic downturn that is sure to happen.

We would also love for you to join us in our FREE Facebook group by joining the SugarTribe.
If you are interested in learning how to sugar you may visit our special offer for Basic Body Sugaring Certification
If you are currently a body sugaring specialist we also have advanced Masterclasses, product videos, and live coaching sessions in our Coaching Group membership

wegotthis !!!

Cheers to OUR Sweet Success!

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From dishing about the Grammy's to sharing our thoughts about the upcoming skincare tradeshows, our time with Barry never disappoints. Barry has been to just about every beauty tradeshow and somehow finds his way moderating or on stage at just about every one!

Whether you are a new esthetician or a 20 year seasoned professional, this episode will expose you to all the ways to "work a show". We discuss shows including Face & Body, Premier, IECSC, and Barry reveals which 2 tradeshows are his faves. We chat about some of the top lines like Hale & Hush, Circadia, and Repechage as well as how not just walk booth to booth but to jump into the classrooms with these industry pioneers.

Barry also shares his inside scoop on how some of the tradeshows are kicking things up in 2020 as well as he announces what his company, Lipgloss & Aftershave is up to that is new at IECSC!

So grab your coffee and sit down for a tawk with us!

You learn so much more about beauty and in our SugarDish blog at www.lipglossandaftershave.com . Our goal is to edu-tain the entire beauty industry on what sugaring can offer their business and their clients!

Want to learn to Sugar? Check out iSugarUniversity
Already a SugarPro? Join us in the SugarTribe
Join us on the 'gram: @ilove2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

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In this episode, we meet the charming owner of Keko Sugaring Professionals, Karin Noll!
Karin Noll is the founder of both Ke Kō Sugaring Professionals, an award-winning, natural skincare company selling to licensed beauty professionals and the Reef to Leaf Project. Ke Kō offers professionals sugar paste with back bar product support, an organic retail line, provides professional training and business support to established and aspiring estheticians.
The Reef to Leaf Project was founded to help spread eco-friendly awareness throughout the spa and salon industry. This project is currently in its first phase and growing members daily filled with pride in helping better our greener future. Ke Kō actually began in the back office of Karin's last and final day spa in 2017. After sugaring for over a decade, up arose the idea of manufacturing and friends and family supported the start of a beautiful new career. Skincare and education has always been a passion for Karin. Being a naturalist with very sensitive skin and having children and family members also with sensitive skin... life presented its opportunities for body sugaring, organic skincare, and the education to go along with it. She now loves spreading her gained knowledge of small business, the love of sugaring, and organic skincare to those with the same goals in mind.

For More Info on Keko and Karin:
LINKS

https://kekosugaringprofessionals.com/

https://www.reeftoleafproject.com/ our eco-friendly project/program

https://www.instagram.com/keko.sugaring.professionals/

https://www.facebook.com/keko.sugaring.professionals/

SugarTribers theres an awesome discount on products for us! Check it out inside your SugarTribe Membership!

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Every day, our clients are becoming more and more stressed...from social pressures, work expectations, or even just traffic frustrations. An appointment to get hair removed can normally add to that stress...unless you have listened and incorporated the techniques by the dynamic Gaynor Farmer-Katics of Enhanced Touch Massage! In this episode, Gaynor guides through ideas to help us create a relaxing environment for our clients. An experience that will take our clients stresses away, even just for a moment, so they can enjoy their time with you, their Sugaring professional!

Not only will you be inspired to use the techniques Gaynor teaches but you will nod your head in agreement with our thoughts on how to set yourself apart in your area. Gaynor is a delight and shares her journey to esthetics with us and why she was called a "Saturday Girl".

You can attend one of Gaynor's facial massage classes by checking out her live class at Alexander's Aesthetics or her online training at Enhanced Touch Massage

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This episode is one that goes into the MUST LISTEN TO list for the week! Kirsten Foss is a brilliant Business Coach and helps both estheticians and spas get clear on their goals for their businesses. In this episode we discuss:

the pros and cons of going out on your own as a solo esthetician versus working as an employee.
what you should be focusing on to make the most out of being an employee
how you can develop your own business and step into your own personal leadership as an employee
getting real on being a "Six Figure Estie"
getting your financial literacy dialed in

We had so much to discuss we created an After The Show episode as well for members of The SugarTribe to dive deeper into what to do if you aren't happy where you are working currently.

**Kirsten Foss has over 20 years as an esthetician, spa owner, mentor, consultant & leader creating a deep understanding of the issues and frustrations beauty entrepreneurs face in their business. Her company, Kirsten Foss Coaching, develops operational efficiencies and management systems for spas all over the world.

Would you like some help getting your goals and business future dialed in? You can reach Kirsten Foss here:
Website - Coaching & consulting: www.kirstenfoss.com**

Digital Marketing Services - www.kirstenfoss.com/spa-social-media-management

Values Exercise - https://www.kirstenfoss.com/core-values/

IG - @kirsten_foss

FB - www.facebook.com/kirstefosscoaching

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Its time to take your sugaring services to the next level! Richard Maher, National Educator for LightStim is with us on the SugarShow to offer just that...using LED post sugaring treatment will enhance your clients' experience and create a loyalty not only because of the great results but the extra care you put into your services.

A bit about Richard: He is an award-winning massage therapist and esthetician with near 15 years of expertise in beauty, wellness, and education. Currently residing in Orange County, California, he serves as LightStim’s National Educator, assisting in the formation of their advanced curriculum and supplementary programs. Backed by hands-on knowledge in diverse disciplines including skin care, anatomy, and creative modality integrations, Richard is driven by a passion for creative, solution-based training with a holistic approach.

For More Info on LightStim:

https://www.lightstim.com/professionals/

IG: @LightStim

Facebook Business: https://www.facebook.com/lightstim

Facebook Professional Group: https://www.facebook.com/groups/lightstimprofessionals/Want to learn to Sugar? Check out iSugarUniversity
Already a SugarPro? Join us in the SugarTribe
Join us on the 'gram: @ilove2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

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Shannon and Daniela have the most real heart to heart conversations and this one doesn't disappoint! We get down to talking about why people don't talk about money, and why they absolutely should when it comes to their success in business. 2020 is all about systems and having a plan in place...this episode will dive deep and help sugar professionals learn to not be afraid of their business numbers, but rather embrace them so they can grow.

Daniela's zone of genius is numbers and strategy. She loves to help take the stress out of the numbers and help estheticians to identify the strengths in our business to help it grow! She also has an amazing Facebook Community called Spa Marketing Made Easy which I highly recommend you join and become active with to boost your systems in your business.

To learn more about Daniela Woerner and her business AddoAesthetics check out her website or follow her insta @addoaesthetics !

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You know when you just click with someone...and you want to make sure everyone has a chance to meet them too? I have spent quite a bit of time with Mabel over the last few years, and truly she is one of the classiest women I know! She has a beautiful story about how she began in the beauty industry and was intrigued about finding a better way for hair removal than wax!

In the SugarTribe we have links to discounts AND an unboxing of Tapira products so you can see first hand what the products are like.

To learn a little more about Tapira you can find them here:

@tapiraproducts

http://www.tapirasugaring.com/

Email: customersupport@tapirasugaring.com

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Meet the dynamic mother/daughter team of Hip & Chick Organiks, Vanessa and Maria Neu!
BIO:
When we started Hip & Chick we had the hopes of creating a collection of small-batch, handcrafted bath & body products that were infused with our favorite organic ingredients. Since 2012 we have done just that! All without sacrificing style, the most harmonious of fragrances & honest-to-goodness quality.

Working together has been a dream for us as we are that best friend type of mother-daughter team. We have the same taste in everything from fashion to music and movies. (And if it came out between 1980 and 1989, we especially see eye-to-eye!) Through our creating of this business, we are able to experience our individual & unique growth of knowledge and creativity while inspiring and motivating each other. Not only are we able to work side by side but we are blessed in being able to collaborate with so many other amazing women entrepreneurs, where we encourage & empower each other.

As mother & daughter we share the same desire to not only use healthy, natural body products, but they always had to smell delicious too. We began to notice that our choices in that area were quite limited and so we began experimenting with sugar scrubs & soy candles at our home studio in Northern California. We wanted to create a bath & body line using organic ingredients wherever possible without sacrificing the most indulgent aromas & textures. After many long days of testing lush organic ingredients & intoxicating scent combinations, Hip & Chick Organiks was born.

In 2014 our hearts won (yay!) and we finally left the East Bay and moved Hip & Chick HQ to Santa Cruz, a perfect little beach town in Northern California!

Now since 2016 we have had the opportunity to open a retail shop alongside our production studio! It is here, in our shop by the sea, we handcraft each and every product in our line! From measuring and mixing, to pouring and labeling you can find us whipping up luscious batches of our sugar scrubs, lotions, oils & butters, or soy candles almost any day of the week. And, if you happen to find yourself in the Pleasure Point neighborhood of Santa Cruz we invite you to come into our shop for a hands-on experience. With an extremely cozy feel, our shop offers a carefully curated selection of bath, body, candles & gifts crafted by artisans from California and beyond that share our same values and compliment our own collection of products beautifully.

**Don't forget! If you are a member of the SugarTribe you will receive discounts on your Hip & Chick orders! Visit Love2Sugar to join us!

Website: https://hipandchick.com/

Wholesale Only Site: https://handcwholesale.com/

Instagram: @hipandchicks

Facebook: @hipandchickorganiks

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If you think ASCP is just skincare insurance, think again! Meet Tracy Donley, Executive Director and Emily Morgan, Membership Program Manger, who guide us through all the amazing tools they provide to make sure you have a long and prosperous career!

Learn about their magazine Skin Deep, technique videos from industry experts (keep your eye out for the sugaring videos!), Career Toolkits, custom websites, marketing bundles and sooo much more!

It is vital to your career to have a membership with ASCP. To join check out www.ascpskincare.com

SugarTribers will receive an awesome member discount for membership inside the Tribe portal! Not a Triber yet, no worries! You can join now and unlock a vault of knowledge and an amazing community! Join us in the SugarTribe

Want to learn to Sugar? Check out iSugarUniversity
Already a SugarPro? Check out Love2Sugar
Join us on the 'gram: @iove2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

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What an honor it is to have Morag Currin, a pioneer in the field of Oncology Aesthetics on the show. Morag is the founder of Oncology Training International and our go-to for any questions we have as it relates to proper education on hair removal for not only cancer patients and survivors, but all health-challenged skin types.

In this episode we discuss:
1) Dispelling the myths of Aesthetics & clients with a history of cancer
2) The difference between using the term Esthetics & Aesthetics
3) The benefits of using sugar instead of wax on compromised skin
4) How to talk to your clients who have indicated they are patients or survivors

This is jam-packed episode that hopefully will inspire you to "BE Intelligent" for the benefit of your clientele! If you are a SugarTribe member, make sure to take your knowledge a step further and watch the Masterclass in your advanced library with Morag! She has also launched an online course called "Oncology Aesthetics: Can we Sugar or Wax? and SugarTribers will receive an awesome member discount for her course. Not a Triber yet, no worries! You can join now and unlock a vault of knowledge and an amazing community! Join us in the SugarTribe

Want to learn to Sugar? Check out iSugarUniversity
Already a SugarPro? Check out Love2Sugar
Join us on the 'gram: @ilove2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

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So many things to know about the latest must-dos on Instagram and Angela Anderson is one dynamic resource to help sort through it all! She gets down to some real-time tips you can incorporate NOW into your Insta world!

Learn more about Beauty Social Breakthrough
We Love2Sugar and put it on socials!
Want to learn to Sugar? Check out iSugarUniversity
Already a SugarPro? Join us in the SugarTribe
Join us on the 'gram: @ilove2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why!
Thank you for joining us on this sugar journey!

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As Sugar Professionals know in order to achieve the greatest results for hair removal, the skin and hair follicles should be as healthy and hydrated as possible. Diet and lifestyle can play a big role, but exfoliation, hydration, and consistent sugar services are key! Utilizing pure products with very few ingredients that clog pores are a must for any regimen.

Today we will learn from Lauri Smetona, owner of RevealU Skincare, about pure spring water and elements in products and just how they work to hydrate freshly sugared clients.

Learn more about RevealU Skincare
We Love2Sugar!
Want to learn to Sugar? Check out iSugarUniversity
Already a SugarPro? Join us in the SugarTribe
Join us on the 'gram: @ilove2sugar
Did you enjoy this Sweet Episode? Be sure to hit SUBSCRIBE + leave a REVIEW and tell us why! Thank you for joining us on this sugar journey!

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Jenell Garcia, 27-year industry veteran shares her wisdom and insight with us how to love on your clients and have it majorly impact your bookings!

She began as a single mom with 2 small boys and had to quickly figure out how to work through the fear and become a successfully booked esthetician. She is a self-professed workaholic…to make things happen for her boys! She knows the value of hustle and hard work. She is now teaching other estheticians how to reach past their fears and find the lessons that will help them build amazing businesses.

Afraid to spend money on marketing, she began doing events to expand her reach and gain more customers. She became an advocate for our industry and begin meet up groups to get local esties together. She became a huge support to the local estheticians in the Sacramento area. She is truly a teacher and a dynamo. She gives of herself and estheticians learn so much from her. She is real and empowering and a genuine powerhouse in our industry.

We don’t want to miss all that money that is on the table right there in front of us. We don’t want to worry about reaching the world when the clients that already know and like us and not miss the opportunity to honor our existing clientele.

Jenell has recently created a course called 20K Holiday (yes $20,000 in ONE MONTH!) to harness the power of marketing her services in packages that she offers only a few times a year. She creates a theme for the month and while she’s loving on her clients she is offering them something special so they will see the importance of self-care. She creates whimsy and delight for clients while honoring her skills and what she offers in creating these special packages.

Don't worry so much about your socials…your clients already love you! You need to continue to nurture and love on them in order to see your number soar.

You need to CONNECT with your clients so they can talk you up and refer you! They already love you and can passionately spread the word about you! We are so caught up in systems and socials and the dangled carrot of being a Six-Figure Estie that we get stuck and we forget about our clients right in front of us. Have you given them your all in their treatment today? Have you provided them with your everything or are you sidetracked?

Expand your clientele by expanding your connection with your existing clients. When you step into the treatment room, what can you take out of your tool belt to be your very best for that client on your table? How you show up and love your clients will determine how truly successful your business will become. You can do a really beautiful facial, but have you offered a sugaring add on to remove those pesky hormonal chin hairs? The hour you spend with them should be ALL ABOUT THEM. In turn, it will be so much better for you!

For more information on how to have a 20K season check out her program:

www.jenellgarcia.com

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Thanks for tuning in! Welcome to the very first episode of the SugarShow!

To give you some background my clients named me the SugarMama because:

My superpower is Sugaring
I'm a mama to 5 kids and 1 granddaughter
And because the “other meaning” is that I’ll take care of you

But to me being The SugarMama means I will guide you and give you solid REAL advice. We will work through all the things not only sugaring techniques but business and growth and a whole lotta gratitude.

We will laugh

We will learn

And we will do big things. I'm not shy!

For 10 years now I’ve made my living sugaring an enormous clientele and for the last 5 years, I've been teaching esties all over the world how to master the art of body sugaring.

I've been able to go from scared single mama back then not knowing in a recession how I was going to feed my kids… to tripling my income and hiring a staff of esties and front desk dynamos to accommodate the growth. I've been able to help thousands of esties around the world to not only LEARN to sugar but BUILD their confidence and skills.

So today I am so jazzed to “relaunch” this SugarShow podcast actually. We had started this Show about 4 years ago and got so busy with our SugarMamas shop and teaching all the new ISU students how to sugar that we put it on the back burner.

Over the years I always tried to be brand neutral and focus on the techniques. I never shared my favorite things from sugar pastes to skincare companies I love and use…UNTIL NOW. Its time to take that SugarShow off the back burner and turn up the heat!

The sugaring industry is BOOMING…when I started not many people had heard of sugaring as an option and now its a THING! :). So NOW its time to talk about sugaring…from the companies that I love and respect to the skincare and tools that complement the work that SugarPros do, to industry trends both good and not so good.

So if you have been sitting on the sidelines waiting for the right time - now is your time.

Each week I am going to deliver you soooo much knowledge AND introduce you to the most savvy educators, coaches, and biz owners I know.

Not only will we show you how to get started & learn the proper techniques but mostly how to drive your skincare biz to new heights.

This podcast is for you if you are currently a sugaring seasoned professional or are just learning to sugar. If you are an educator or a day spa owner. If you are an employee or an independent contractor….

We will learn how to master the technique and learn new tricks

Utilize hair removal in the treatment room along with other skincare modalities

Build your clientele database

Learn about complementary services and companies

Choose the best sugar supplier for you…or introduce you to the new ones that are coming on the scene.

Learn about things like trademarks, entrepreneurship, and best accounting practices

And soooo much more!

We have all waxed for so long and now that we have that beautiful sugar ball in our hands its time to open new doors with it!!

The Sugar Show: Recent Episodes

Shannon "The SugarMama"

wegotthis !!!