How She Did That: Recent Episodes

Tasha Booth

The How She Did That Podcast was created for Virtual Assistants, Launch Managers, & Agency Owners to have a place to grow and learn together. Each episode will provide tech, team, leadership, and business advice that can be immediately implemented. Let's build a business we love!

See acast.com/privacy for privacy and opt-out information.

Do you have trouble creating and holding your business boundaries?

As service providers, it can sometimes feel hard to enforce the boundaries that we’ve created but then, when we don’t, we often feel taken advantage of and burned out.

Our guest today, Jackie Ellis, shared her journey of moving from running a gym to running a successful Facebook ads agency and how important she’s found building boundaries along the way.

Jackie and I dive into the challenges of establishing and maintaining boundaries, especially for women and moms in the online business space. We discuss the common struggle of feeling the need to be available at all times and the impact it can have on both our personal and professional lives.

Key Points Covered:

The challenges of setting boundaries as a service-based business owner.
How Jackie learned to establish and maintain boundaries in her agency.
Strategies for supporting your team in setting and respecting boundaries.
Client feedback on agency boundaries and the importance of attracting aligned clients.

Listen to the episode for tips on how Jackie implemented boundaries in her agency, such as setting strict working hours, avoiding work-related activities in certain spaces, and respecting her team's boundaries. One of the highlights of the episode is our discussion on the importance of leading by example and supporting your online team in upholding boundaries to create a cohesive and respectful work environment.

How to Work With Me This Year:

The Agency Alliance Membership

The Agency Thrivemind

Follow Me On Instagram

Hosted on Acast. See acast.com/privacy for more information.

In this episode I'm sharing valuable insights on how to "agencify" or productize your offers and create a scalable offer system for your online agency.

Why is this important? By templatizing your offers, you're able to carry out your services in the exact same or very similar way from client to client, no matter which team member is assigned to the project. It creates time efficiency and saves you money when you're not reinventing the wheel every time. And last but not least, it allows the services process to run without you!

In this episode we'll be walking through these 5 steps to agencify your offers:

Get clear on your offers
Create a high-level view of your processes
Make note of where project plan templates, checklists, canned emails, etc can be incorporated.
Create templates & SOPs
Train your team on the process

Creating a scalable offer system may take time but is essential for freeing up your time and allowing your agency to run smoothly without your constant involvement.

Apply for a $25,000 grant package with HoneyBook via the Breakthrough Grand program. Learn more at tashabooth.com/breakthroughgrant

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the How She Did that Podcast, we’re welcoming back my good friend Melissa Froehlich. Melissa specializes in business alignment strategy, helping women entrepreneurs scale their businesses. Her unique approach is holistic, weaving in KOLBE and Human Design principles to craft effective, sustainable, and personalized business strategies.

Melissa says these awareness tools can be used to help CEOs understand their innate strengths and in turn build businesses that align with their unique capabilities.

In this episode you’ll learn:

What the KOLBE and Human Design awareness tests are and what they can teach us
How to use these awareness tools to gain a deeper self-awareness
How to integrate these awareness tools into our hiring processes AND how we manage our team members day to day
Why knowing your results isn’t enough - you must apply what you learn!

Connect with Melissa on Instagram at @melissafroelich_biz or visit her website at melissafroehlich.com.

Hosted on Acast. See acast.com/privacy for more information.

In the final episode of this 2-part series, we delved into the importance of creating company core values. Core values serve as guiding principles that uphold a business's beliefs and conduct. They're a personal and intentional promise to you, to your company, to your team and to your clients about what they can expect and depend on.

In this episode, we break down:

The five questions to ask yourself AND your team as you begin to brainstorm potential values.
How to narrow down and refine the values you've brainstormed
Examples of company core values such as integrity, accountability, and respect.
Using your core values to determine if a client or a team member are in alignment with your company.

Take action today by creating or revisiting your agency's core values, sharing them with your team, and posting them online or on your business' website to ensure consistent alignment with these values.

If you liked this week's episode, check out Part 1 of the series where we covered the difference between a mission statement and a vision statement and how to turn them into statements that truly guide your company's direction and decision-making! Listen to Episode 196 here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the How She Did that Podcast, our focus is on the importance of mission and vision statements for your business. These are not just documents to be created and forgotten; they are the guiding stars for your business's direction and decision-making.

I broke down the difference between mission and vision statements and provided examples from well-known companies like Starbucks, Nordstrom, Duolingo, TikTok, IKEA, Disney, and the BBC.

I also shared practical tips on how to infuse these statements into the daily life of your business, such as:

Post them on your company website.
Include them in client intro and onboarding content.
Engage your team by asking how they've lived out the mission or worked towards the vision.
And more!

Join me next week for Part 2, as we delve into creating strong core values statements.

Head over to tashabooth.com/podcast for more resources and ways to work with me!

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the How She Did That Podcast, I am sharing three key steps to creating the perfect agency SOP.

SOPs or Standard Operating Procedures, are an important part of creating templated systems and processes within your agency. With these guides in place, it is much easier to ensure consistency among your team as they work together and support clients.

In this episode you'll learn:

The importance of breaking down complex processes into smaller, more manageable SOPs
How to set up your SOPs to accommodate different learning styles
Best practices for housing SOPs

Click here to watch a video demonstration of our SOP creation process at The Launch Guild.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the How She Did That podcast, we dive into the art of client satisfaction without the need for extravagant gifts or expenses. I share three actionable strategies that can significantly boost your client's happiness and ensure a thriving, repeat business relationship.

Define Success with Your Client - Understanding what success looks like to your clients is crucial. This ensures that you're focusing on what truly matters to them and addressing any potential fears they might have about the partnership.
Keep Your Clients in the Loop - Communication is key. Clients may feel anxious about the process because they're not the experts. By keeping them informed about the progress, what's happening each week, and what's coming next, you can alleviate their concerns and build trust.
Follow Through on Your Promises - Simply put, do what you say you'll do. Clients appreciate transparency and accountability.

By implementing these three strategies, you can create a business that not only meets but exceeds client expectations, fostering a relationship they'll want to return to time and again.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I'm sharing a fast and furious list of the 10 Things Successful Agency Owners Have in Common (plus a couple bonus tips too).

Between my three different coaching programs, where I'm working with close to 100 different agency owners at all different stages in their journey, I've been able to see first hand the commonalities that set successful agency owners apart.

1 - Mastering Delegation: Successful agency owners practice the art of delegation, understanding that they can't do everything themselves.

2 - Handling Tough Conversations: They may not enjoy it, but they don't shy away from difficult discussions, knowing that addressing issues early prevents bigger problems later.

3 - Prioritizing Effectively: They focus on what's truly important and avoid getting sidetracked by tasks that may not be necessary at the moment.

4 - Staying on Top of Your Numbers: Knowing their numbers is crucial for maintaining profitability and making informed decisions.

5 - Balancing Work and Personal Life: Having hobbies and interests outside of their business makes them better CEOs by providing fresh perspectives.

6 - Being Proactive, Not Reactive: Anticipating needs and planning ahead helps them avoid "Oh crap" moments and stay ahead of the curve.

7 - Consistent Marketing and Sales: They make lead generation and sales activities a non-negotiable part of their routine.

8 - Learning to Say No: They understand the importance of setting boundaries to focus on what truly matters for their business and personal life.

9 - Their Team is Now Their Clients: They shift their focus from client support to team support, recognizing that a well-supported team will take good care of clients.

10 - They Don't Major in the Minors: They don't sweat the small stuff and allow minor issues to derail their focus or their business.

BONUS TIP #1 - Embracing Failure as a Lesson: They view failures as opportunities for improvement rather than a closed door.

BONUS TIP #2 - Decisiveness: They aren't afraid to make decisions, understanding that indecision can be more harmful than making an imperfect choice.

I hope this list resonates with you and helps you identify areas where you can align your actions and mindset with those of successful agency owners. Let me know which traits you connect with the most by reaching out on Instagram at @thetashabooth.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the How She Did That podcast, we are talking about 3 powerful ways to break free from a business mindset rut. As a business owner, you are bound to experience disappointments and challenges from time to time, and sometimes those situations can leave us feeling stuck or completely unmotivated. I'm sharing a bit about my own experiences with mindset ruts and offering strategies to help you endure the tough times and reignite your passion for your business.

In this episode we cover:

What a mindset rut is and the negative impacts it can have on your business
Show Yourself Your Evidence of Awesome and reflect on all the amazing things you HAVE achieved!
Take action and challenge yourself even when you think you can't find an ounce of motivation.
The power of community and knowing you're not alone in your struggles.

By implementing these strategies, you can overcome mindset ruts and propel your business towards success. Stay motivated, believe in yourself, and embrace the journey ahead!

Learn More About the Agency Alliance Membership!

Hosted on Acast. See acast.com/privacy for more information.

Have you heard about the brand new membership community for agency owners that I just launched?

It’s called The Agency Alliance Membership and, in this week's episode I’m sharing all about why I created it, what’s it all about and why over 50 agency owners said “yes” to joining within the first 48 hours of opening the doors!

>>> Click Here To Learn More About The Membership & How To Join While Founding Member’s Pricing Is Still Available <<<

The Agency Alliance Membership is a game changer for the online agency community! It’s an opportunity for agency owners of all experience and income levels to come together for support, community, and greater learning.

In this episode, I share how why you should consider joining including…

The Gap In The Market: What market research I did prior to launching this membership and how I knew it was a need for agency owners.
What The Membership Includes: There are 4 pillars to how my team and I will support you — Monthly Events, Courses & Resources, Community, and Extra Support & Discounts — I dive into explaining each.
The Differences Between The Membership & Others Ways I Support Agency Owners: Wondering how The Agency Alliance is different than my programs The Agency Thrivemind or Expansive — I’ll break it down!
The In Person Bonding Opportunity I’ve Created For This Membership (I’m so excited!!!!) : OMG! This is gonna be so fun and I can’t wait!!
6 Additional Questions I’ve Been Asked About The Membership: I had A LOT of questions come in about the membership…I answered many in other places in the episode but here are 6 more that you might be wondering about too!

Learn More About the Agency Alliance Membership!

Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of the How She Did That podcast, I’m sharing how to cultivate self-leadership within your online agency team. I am a firm believer that every single member of your team, no matter their role, is a leader in their own right and it is my responsibility as CEO to help them develop those skills! By supporting them in seeing themselves as leaders and providing opportunities for growth, you can foster a culture of ownership, dedication and excellence within your company.

In this episode, I share how you can inspire the same leadership and autonomy in your own team:

Leadership is an Action: Leadership is about behaviors that align collective direction and execute strategic plans. It's something you do, not just who you are.
Encourage Solution-Focused Approaches: Team members should bring solutions, not just problems. This fosters a proactive mindset and encourages strategic thinking.
Ask for Their Input: Instead of always providing answers, ask your team members what they think. This empowers them to contribute their ideas and take ownership of their work.
Utilize the "Ask Three, Then Me" Philosophy: Encourage team members to seek answers and solutions from multiple sources before coming to you. This helps them use their resources and become more independent.
Implement a Tech Triple Check: This process ensures quality control and reminds team members to take responsibility for their work before it reaches the client.
Promote Ownership and Responsibility: Allow team members to own their successes and failures. This includes letting them address their mistakes directly with clients, which is a powerful learning experience.
Support Their Growth Outside of Your Direct Influence: Provide opportunities for professional development, such as coaching, courses, or stipends for books and conventions.

Also mentioned in this episode:

Article by McKinsey & Company - https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-leadership)
Don’t forget to sign up for my new masterclass called The Macro on Micro Agencies, happening February 22nd at 11am ET! In it, I'll be sharing 5 reasons why building a smaller agency could actually mean BIGGER profits and far fewer headaches. Go to tashabooth.com/masterclass to register!

Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of the How She Did That podcast, I dive into the transformative changes we've made to our leadership team meetings to enhance productivity and maintain focus on our business goals. As a high quick start business owner with unmedicated ADHD, I found that our previous approach led to chaos and a lack of direction. We'd start the year with a strategic plan, only to lose sight of it as time went on.

To combat this, we've implemented a new structure for our weekly leadership meetings, ensuring we stay aligned with our goals and can adjust our strategies in real-time.

In this week's episode I'm sharing:

A breakdown of our revamped leadership meeting agenda.
What key performance indicators (KPIs) and other metrics we review at the start of every meeting and why.
The crucial question my team asks me every week that keeps me from being the bottleneck and avoiding CEO overwhelm.

By sharing this behind-the-scenes look at our leadership meetings, I hope to inspire other agency owners to refine their processes and create a business they love.

Sign up for my new masterclass called The Macro on Micro Agencies, happening February 22nd at 11am ET! In it, I'll be sharing 5 reasons why building a smaller agency could actually mean BIGGER profits and far fewer headaches. Go to tashabooth.com/masterclass to register!

Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, we’re going back to basics! It’s been a while since I spoke about my signature process called the Me to We Framework, which is the foundation of my coaching process for agency owners. This 6-step framework was created to take you from being a solopreneur to being able to fully embrace the CEO role in your agency and includes everything from “agency-fying” your offer, hiring, and handling those nasty mindset gremlins that will inevitably creep up!

In this episode I’m sharing:

A high level view of the Me to We framework
Why this framework can be used by all levels of agency owners
How to make these monumental changes in your business without getting overwhelmed and burnt out

Hosted on Acast. See acast.com/privacy for more information.

In my three day workshop I hosted this week for online agency owners, I talked about one of the hardest but necessary conversations in business - money and how to be intentional with the money we bring in and spend within our agencies. One of the keys to profitability in an agency is making money! Seems kind of obvious, right? But obvious doesn’t mean easy or guaranteed. It takes work and it requires intentionality. In order to make money, you need clients. And in order to get clients, you need a steady stream of leads. So in this week’s episode, we’re talking about the 4 ways my agency, The Launch Guild, gets clients. Even if your client roster is currently full, this is important information for you too, because what so many agency owners have learned the hard way is that stability can be ripped right out from under you before you even see it coming. You HAVE to be prepared.

In this episode we're talking about:

The necessity of always having an active pipeline
4 key ways we get clients at The Launch Guild
Why you should never rely on just one lead generation strategy

Link to coffee chat podcast episode: https://www.tashabooth.com/podcast-notes/145

Hosted on Acast. See acast.com/privacy for more information.

We hear all the time that diversifying our revenue is something that we need to do, but no one tells us how to do it. As service based business owners, we are so used to serving and supporting others that the idea of doing anything other than that can be intimidating. This is why today I want to talk about how to diversify your revenue streams as a service based business, whether you are a solopreneur or an agency owner, and offer insight into some options you might be able to explore such as affiliate marketing, online courses, workshops, or creating digital products.

We talk about:

Why diversifying your revenue is important
How to diversify your revenue
Some ways I do this in my own business

Hosted on Acast. See acast.com/privacy for more information.

Update! New episodes of How She Did That will now be released on Fridays instead of Thursdays. 🙂 In this episode we are talking about why more isn’t always better. Are you struggling with the sustainability and profitability of your agency? There has been a lot of talk in the online space recently around 2023 being a year of contraction rather than expansion. A lot of you may be wondering what this means for the future and questioning if owning an agency model business is sustainable. The short answer is, YES it absolutely is! But the long answer is what we’re diving into today. So, if you’re curious to know what it means to have an agency that offers you “deeper” support rather than “wider” support and you’re looking for some guidance on what your options for 2024 could look like, this episode is for you!

We talk about:

What is a micro agency?
Implementation support vs. Management support
Maximizing team member potential

Check out my free Pipeline on Point Marketing Challenge at https://tashabooth.com/pipeline

Hosted on Acast. See acast.com/privacy for more information.

Happy New Year to all you How She Did That listeners! I am so excited to share with you all of the things I am ready for and looking forward to in 2024. I have a rock solid team that I feel great about, we already have new members joining us inside of The Agency Thrivemind, and in February I start my brand new program Expansive with a group of ladies I have known for a long time and absolutely adore! I’m also planning on hosting several live events again this year because last year they were a HUGE success!

Visit https://tashabooth.com/expansive to learn more!

One thing I noticed about myself last year was I felt like I had to overdo things in order to make up for lost ground when expectations or goals in my business weren’t met. This may sound like a good strategy, BUT my philosophy is that when you focus on everything, you are focusing on nothing. So, what is a better strategy? That’s what we are diving into on this episode, so get out your pen and notepad and listen closely! I know these tips will resonate with you and hopefully lead you into an amazing Q1 in 2024.

In this episode I talk about:

4 key areas of profitability to focus on
Visibility and collaboration
Diversifying the way clients can work with you

Other ways to work with me:

https://tashabooth.com/thrivemind

https://www.tashabooth.com/coaching

https://www.tashabooth.com/retreat-2024

https://www.tashabooth.com/theshop

https://www.tashabooth.com/agencylive

Hosted on Acast. See acast.com/privacy for more information.

Something that I see a lot of from the women inside of Agency Thrivemind is the fear around being disconnected from your team and your clients as the CEO of your agency. Whether you keep your agency small or large, where you fit within your agency and what you are doing day to day is going to shift and change as you grow. But once you start working more behind the scenes, stop being client-facing, and start doing less of (or none of) the implementation and delivery, I know the fear is that things will fall through the cracks and that your clients won't get the same client experience as they would working directly with you. So today I’m giving you some tips on how to stay connected with your team and with your clients as the CEO of your agency!

Hosted on Acast. See acast.com/privacy for more information.

This episode is all about one of my least favorite topics ever... numbers. As CEOs of our agencies, we have to do the hard work that isn’t always fun, but is necessary. And while I love watching numbers pile up in terms of money, I do not necessarily love documenting them or tracking them, especially when things aren't going as well, right? Whether you are a newer agency owner or more seasoned like myself, I still want you to listen to this episode because even I need to be reminded of these things! Today I'm giving you five numbers that you need to stay on top of in your agency, and how to do it in a way that’s easy and makes sense!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 10 of The How She Did That Podcast! This month marks the 5 year anniversary of this podcast, and I am super excited to introduce you to this new series we have prepared.

This season is going to be a series all about owning and growing an agency, and it will be strictly solo episodes of just me, myself, and I, because I am in a place where this is a very strong primary focus of mine! (In addition to hosting live events, which you will hear more about soon!)

We are kicking off this series by talking about crafting a reimagined vision for your agency. I've noticed that a lot of us agency owners are falling into a cycle of feeling overwhelmed, overworked, and underpaid, when the whole reason we started an agency in the first place was to avoid exactly that!! If this sounds like you, then you are in the right place. In this episode I give you 5 steps to pull yourself out of the cycle and closer to that reimagined vision of what it is you really want.

Hosted on Acast. See acast.com/privacy for more information.

Today’s guest is one of my Launch Manager Certification Alumni, Willemijn Maas. She is based in The Netherlands and works with international clients and experts who want to grow in the online space. As a former MD, Willemijn is much more than an Ops professional. She infuses energy management into her work and guides you on how to run a business while experiencing health issues like, for example, burnout, vertigo, and chronic fatigue syndrome, all of which she has experienced. In this episode she shares her story of severe nervous system dysregulation which left her unable to look at screens or drive for months, resulting in not being able to work more than 1 hour a day!

We talk about:

How her vertigo led to chronic fatigue
How her inability to work affected her business
How she maintained her own wellbeing

Head over to tashabooth.com/agencylive and use code PODCAST200 for your discounted ticket!

Hosted on Acast. See acast.com/privacy for more information.

Joining me today is my amazing and dear friend Bethany Hawkins. Bethany is the CEO and Founder of Crackers In Soup Podcast. Being a black woman who worked in corporate for over 18 years, she knows what it is like to not be heard, so she decided to create a company that ensures all historically underrepresented voices are heard.

Believing that sharing knowledge is the only way to help us create generational wealth, Bethany is now sharing what she has learned in her decades of business experience and her podcasting knowledge in a mentorship and coaching program for podcast hosts and podcast business owners. While Bethany exudes extroversion and joy, you’ll hear today that she also struggles with anxiety and depression. I am so proud of her and honored that she chose to share her story with me and with us.

We talk about:

Bethany’s journey with anxiety and depression
How she manages mental health while being a CEO
Lessons she has learned from experience
Advice for those who are struggling

Join me at the following live events!

Fall 2023 Call To Clarity Retreat - September 21st to 24th in Colorado Spring, Colorado

Agency Live- October 17th to 19th in Albuquerque, New Mexico

Hosted on Acast. See acast.com/privacy for more information.

My guest today is Annie Sanchez. Annie is not just an online friend but also an in person friend because she happens to live here in Albuquerque, NM which is where I live! Annie describes herself as a seeker, a navigator of change, a believer in possibility, and the Queen of the In Between.

Annie is on a mission to help people find possibility in the moments that matter most. She coaches highly sensitive, visionary leaders and entrepreneurs through life-shifting grief as a strategic and emotional thought partner. Today Annie is sharing her own path through grief and into rebuilding not just her business, but also herself.

We talk about:

Annie’s journey through the grief of family loss while starting the transformation of her business
How she continued to show up as a CEO
What is a “rest coach”?

Today’s guest is Danni White. Danni has a story that so many of us coming out of corporate and moving into building something of our own can relate to. She is the CEO of DW Creative Consulting Agency, a digital marketing agency that focuses on helping small-to-midsize businesses gain visibility and increase their revenue through branding and web development. Additionally, she is the owner of DW Creative Publishers, a book publishing company designed to help individuals tell their stories through written and spoken word. AND she also hosts the #Hashtags and Habits Podcast, where she focuses on simplifying digital marketing and offering business tips and strategies for small to midsize business owners.

We talk about:

Working through imposter syndrome
Overcoming trust issues when hiring new team members
The importance of therapy

Today’s guest, Danielle Adams, is someone who has been a long term coaching client of mine. Over the years I have had the pleasure of watching her go from managing a full time job, a budding business, and a family to now supporting her inside of my program The Agency Thrivemind as she grows her thriving agency!

Danielle is a wife, mama, and organizational strategist who helps overworked and overwhelmed entrepreneurs strike the right balance between work, balance, and self-care --all without compromising your business growth or bank accounts. Her mission is to teach entrepreneurs that you can achieve your business goals, increase your revenue, and create time to do things that bring you joy without sacrificing time with the people you love most. As a result, she was able to overcome a layoff, grow her family, and go full-time in her business while maximizing her time & enjoying life to the fullest!

In this episode we talk about:

Her decision to start her own business after being laid off
Her first 90 days as an entrepreneur
Finding work life balance

Our guest today, Nakia Whittaker-Woody, is joining us on the podcast for the second time. Nakia has been able to work remotely with female social entrepreneurs, coaches, and small business owners over the past five years by partnering with them to expand their businesses. She aims to bring the Women of Color community together to create stronger impact and outcomes, leveraging our collective abilities and resources to address common goals. Nakia is committed to helping foster a whole entrepreneur (mentally, physically, legally, and financially). Today Nakia is brave enough to share about the tragic and unexpected loss of her daughter in 2021 and how she has allowed herself the grace to move through her grief in her own way while still serving her clients and acting as a mentor to over 700 Women of Color Aspiring Entrepreneurs.

We talk about:

Coping with the aftermath of a traumatic loss
What dealing with grief looks like for her
How she navigated her business at the time

Listen to Nakia’s previous episode here.

Donate to the Briana Whittaker-Oliver Critter Camp Scholarship.

Find Nakia on Instagram, LinkedIn, and Website.

Hosted on Acast. See acast.com/privacy for more information.

My guest today is someone who I have been facebook friends with and an admirer from afar for quite some time now, so it was so great getting to finally spend time having a real conversation with her!

SharRon Jamison is a life strategist, author, minister, entrepreneur, and corporate leader. As a preacher's kid and a minister, she had internalized negative theological beliefs about money. As a result, she didn’t charge enough for her services because she struggled with reconciling and making a profit with spiritual beliefs. Today she is sharing how she was able to shed that toxic theology, which was the catalyst for re-imagining other aspects of her faith that created more expansiveness for her to prosper.

Through her coaching programs, innovative workshops, wisdom-filled books, empowering sister circles, and speaking events, she passionately challenges people to shed societal “shoulds” and outdated beliefs so they can live courageous, purpose-centered lives.

We talk about:

Becoming a good leader of yourself
Overcoming negative beliefs tied to faith

Check out The Agency Owner’s Summer Soiree at tashabooth.com/summer.

Hosted on Acast. See acast.com/privacy for more information.

Warning, this episode contains mentions of death, dying, and suicidal ideation, topics that can be sensitive to some. Listener discretion is advised.

Today’s guest Lauren Marie Fleming is an author and founder of School for Writers™, a women-run and queer-owned business on a mission to help diversify publishing. She is an expert on creativity as a cure for burnout and the healing power of writing.

When her brother died of cancer, she had to overcome PTSD and grief to start her business because she couldn’t work a regular job. Then, her nephew died of cancer and she found herself having to overcome grief again, refining her systems and getting very clear on what mattered in her life and business. She loves talking about how to thrive professionally even when struggling personally. Get your pen and paper ready because today, Lauren is giving us some amazingly tangible advice that won’t just change your business, but will absolutely change your life!

We talk about:

Her brother being diagnosed with cancer during her finals at law school
Her Five R’s for success
Taking one month off from work each quarter
The Stoplight Method of time management

Check out The Agency Owner’s Summer Soiree at tashabooth.com/summer.

Hosted on Acast. See acast.com/privacy for more information.

Today’s guest Dora Rankin built a startup with her own two hands, and now she spends her days supporting women business owners to create their dream lives!

As a single mom and primary caretaker to two young children, she started with 17 years of experience as a senior level leader inside the corporate cult. Now, she is a Business Coach for ambitious women leaders who are ready to move from fledgling to flourishing and beyond fulfilling. She helps her clients uncover their purpose and activate their businesses through timeless, measured business growth planning and simple yet effective sales & marketing strategies. Dora empowers women to live their purpose and own their economic power, and she provides business coaching with genuine authenticity and a sincere desire to impact change.

We talk about:

Spending 17 years in a corporate position
Shifting from the world of corporate to business ownership
Saying yes to opportunities along the way

Check out The Agency Owner’s Summer Soiree at tashabooth.com/summer

In today’s episode we are joined by email marketing strategist Ashley DeLuca. From the outside you would have thought she was living the American Dream. She grew up in a small town, went off to college, got a corporate job, and built a house with her then-husband, their baby, and their two dogs! Then, in the fall of 2021 she walked away from her abusive marriage with her toddler on her hip, and within 6 months she completely rebuilt her life from scratch using her business as her foundation. Through her journey, she believes truly betting on yourself is one of the most impactful decisions you'll ever make.

We talk about:

Why she felt unfulfilled when she seemingly had it all
How she walked away from her marriage
How she rebuilt her life and her business

Listen to episode 36: How She Took A Vacation

Sign up for the next Call To Clarity Retreat at tashabooth.com/fall-retreat

If you have a question about the retreat, feel free to DM me on IG at @thetashabooth

Raise your hand if this is something you can relate to; you thought your life was going to be one way and then something happened that completely changed the trajectory and your life became something entirely different. I know there are some hands raised out there right now! And that's totally okay, in fact, this is probably a story that belongs to most of us! Joining us today is Rachel Pereyra. Rachel founded her business Mastermind Business Services in 2020 to change the world through operations. She works with her clients to eliminate the hurdles of running a growing business or non-profit that is focused on driving impact and sustainability. Rachel has over a decade of operations and people leadership experience spanning across several industries. This varied lived experience allows her to connect with clients where they are at and guide them to where they want to be.

Rachel is sharing her story of stepping into authentic self, reclaiming her joy, and falling in love again after walking away from a marriage that, she admits, should never have been.

She talks about:

Becoming a teen mom at 18, getting married at 19, and having a second child at 20
Coming out to her family for the first time
What she is most proud of

Fill in the blank…. “If my agency’s team was perfectly in place and we were ready to take on new clients and serve them well, the thing I’d be most worried about is _________.”

How would you end that sentence?

Here’s what I know…when your agency isn’t making the kind of money you want it to make, all roads lead to one of two causes… Pricing or Pipeline!

And no matter which path you choose, adventure (and a special FREE gift from me) awaits.

Pick your path and get a FREE resource from me HERE!

Hosted on Acast. See acast.com/privacy for more information.

Warning, this episode contains conversations on death and dying, a topic that can be sensitive to some. Listener discretion is advised.

We are diving into our first episode of our summer series, How She Overcame, with a heavy topic right out of the gate, and joined by our special guest Ellyse Colson. Ellyse is sharing how she dealt with running her business during the passing of her younger brother after a battle with cancer.

I want to thank Ellyse for her vulnerability in what I imagine was a difficult episode for her to record with me.

In this episode, we talk about:

What work-life harmony looked like for her
How she gave herself space for grief
What she learned about herself
Who her brother was and what he was like ❤️

Business Website Url: www.thesustainablebusinesscollective.com

Facebook group: www.facebook.com/groups/5kmaster

Instagram: www.instagram.com/ellyse_colson_

—--------------------------------------------

Work with me:

Interested in attending one of my upcoming live events? Check out all the via our events page or by clicking the links below

Fall 2023 Call To Clarity Retreat - September 21st to 24th in Colorado Spring, Colorado

Agency Live- October 17th to 19th in Albuquerque, New Mexico

Hosted on Acast. See acast.com/privacy for more information.

We are back! Welcome to season 9 of the How She Did That Podcast.

I’ve spoken in previous episodes about how 2022 was a really hard year for me. I was doing the bare minimum day to day to keep my business going. It wasn’t until the end of 2022 and early 2023 that I started to feel like me again, and in episode 150 I share more about how I did this!

It occurred to me that so many of us are walking around fighting battles that those on the outside know nothing about, and we often feel so completely alone. I wanted to create a conversation around this – around connecting our humanity and, sometimes brokenness, to how we navigate running our businesses through the heartache.

This series is called How She Overcame because our stories don't end at our brokenness. Our stories continue.

In this series you’ll hear stories from some women who are surviving great loss, and others who are working through their own self doubt. Both are valid examples of how they overcame. This series may be hard to listen to at times, but I know that in one of these stories, someone will hear something that will make them feel less alone – and that’s important!

________________________

Work with Me:

Interested in attending one of my upcoming live events? Check out all the via our events page or by clicking the links below

Fall 2023 Call To Clarity Retreat - September 21st to 24th in Colorado Spring, Colorado

Agency Live- October 17th to 19th in Albuquerque, New Mexico

Hosted on Acast. See acast.com/privacy for more information.

I am so excited to chat with one of the members of The Agency Thrivemind today! My guest, Mary Zargarian and her agency partner with teams and organizations to leverage their strengths in business and build systems to handle the rest. She joined The Agency Thrivemind when she was very early on in her agency growth, and it has been absolutely amazing to not only see the growth in her business, but to watch her grow as a leader and an agency owner over the past year!

Mary shares her story of how she went from consulting > to hiring a team > to now owning a thriving agency - and how she has embraced the evolution of her business despite sometimes having those reservations about giving up and going back into corporate. She continues to trust her intuition when it comes to hiring and placing team members within her agency.

We talk about:

Mary's journey into agency ownership
What she has learned through the growth
How she handles the messy middle
Her favorite part about agency ownership
How The Agency Thrivemind has helped

I tried looking up how many decisions we make in a day. The results were anywhere from 267 to 35,000! That’s quite a range!

Either way, some decisions are easy (like do I want to take an extra nap today? = no brainer!), but others require a little more to process. Sometimes no matter how much fact-finding we try to do, we just have to pick a side and take action. This is especially true when it comes to our businesses, because that action helps bring clarity. This week I’m chatting with Hunter Lowder, co-owner of Tortoise & The Bear. Hunter shares how she’s been able to lean into her experience as a mindset coach and business strategist, and support entrepreneurs in creating and prioritizing the growth of their business in a sustainable way. After suffering severe burnout herself, Hunter knows it’s more important than ever to tune into your body’s signals of when to take a step back versus when to lean in through the ‘scaries’ and take the right next step in your business.

We talk about:

Different personality tests
Intuition vs fear
How this applies to business owners

Let’s face it, no matter who we are, we all want successful launches within our business. After all, you’ve invested the time creating an offer to transform your audience. . . but they have to say ‘yes’ to what we’re selling in order to get the results.

I’ve worn lots of hats as a launch manager, founder of a launch management agency, creator of a launch manager certification program, and business owner who has launched her own products and programs. I know it’s so important to be able to set those realistic good, better, and best goals as well as establish strategic timelines to complete the copy and design and integrate all the tech.

This week I’m chatting with Nikki Rausch of Your Sales Maven. As an entrepreneur with over 25 years experience, Nikki has a unique ability to help business owners sell successfully and authentically. She acts as a ‘sales guide’ to help them maximize the impact of their launch by advising on all things copy, design, closing calls, and strategy.

We talk about:

What a launch manager is and is not
Setting clients up for success before the launch starts
One actionable step you can take towards better sales

Hosted on Acast. See acast.com/privacy for more information.

Have you ever thought about using TikTok for your business but are just not sure how to make it work?

Maybe you don’t wanna dance or you’re not sure it’s worth it to have one more social media platform to worry about.

I get it! I personally choose to keep my Tiktok account to karaoke show tunes only! BUT, I think if you want to put the time, effort, and energy into making it work, TikTok has a TON of opportunities! And my guest today, Aubree Malick is going to show us how to do it!

Aubree has grown her TikTok presence to over 290 THOUSAND engaged followers, and today she shares with us her best getting started tips for how she did that!

We talk about:

Why Aubree chooses TikTok
What things to think about as you’re getting started
How to convert watchers into followers, and then into buyers
Aubree’s thoughts on TikTok dances

You’ve heard the quote, “A woman who changes her hair is about to change her life,” right? Well, a woman who rebrands her company is about to change the world!

It’s natural for us to grow and evolve - in life and business. It only makes sense that what we present to the world on the outside reflects who we are on the inside.

This week on How She Did That 🎧I’m chatting with rebrand specialist Teaira Abston of Dreamcatcher Creative Studio about when and how to rebrand your business.

In this episode, Teaira will share:

How rebranding extends to so much more than swapping out the visuals that represent your company.
How incorporating your goals and strategy into your rebrand will ensure you attract the clients you desire to work with.
What factors help to signal the right time to rebrand your business.
What steps should be taken when rebranding to avoid overwhelm.

. . . and so much more!

Sometimes we get stuck in a rut with our offers and services. What happens when something that has worked for so long suddenly feels like it no longer serves you or your clients, or it no longer feels aligned with your true goals?

Are you worried that your clients will be disappointed or think that you’re being flaky? Do you fear that you’ll never make money again?

Or do you know deep down in your gut that it’s time to make a change in your business, but you’re unsure of how to make that first step?

This week on How She Did That 🎧I’m chatting with my good friend and biz bestie Jessica Rodriguez to talk about when and how to burn bridges for your business and why it pays off.

In this episode, Jessica will share:

What it means to “burn your bridges”
How to know when burning your bridges is the right move for you
What questions to ask yourself
How to take that first step towards doing so

We are just two weeks away from the end of 2022! If your year has been anything like mine, then it’s been a little bit (jk, a lotta bit) of craziness… but here is your reminder that you made it through! You are still a business owner, and you are still accomplishing amazing things. The fact that you continue to show up in this online business owner space is incredible, and you deserve a big congratulations!

If you’ve been feeling bogged down by comparing your year to what everyone else’s success looks like, or what your success from 2021 may have looked like, remember it’s totally normal to feel disappointment while ALSO still feeling proud of everything you did accomplish this year. In this episode I’ll share an exercise with you that I use to get myself and my team ready for the new year.

We talk about:

Creating your 2023 Readiness Pack

I am so excited to introduce you all to one of our very own team members, Cara Decker! Cara has been working for The Launch Guild for almost two years. She started off as a Launch Strategist on our team, then after taking my certification program – The Legendary Launch Manager Certification – she started working with our clients in both a strategist and management capacity.

Earlier this year Cara became the Launch Manager for my personal launches, and can I just say how much she has knocked it out of the ballpark! She’s thorough, creative, and keeps me as focused as humanly possible. Today Cara and I are discussing the difference between being a launch manager and a launch strategist. As you’ll hear from Cara, she took the less traditional route of first being a launch strategist and then becoming a launch manager.

And Cara, if you’re listening, I just want to say thank you from the bottom of my heart for holding my purse throughout this intense year of transition. You’re the best and we love you!!!

We are talking about:

The difference between a launch manager and launch strategist
Cara’s transition from one to the other
How to handle the stress of launching
Tips for how to become a launch specialist

Hosted on Acast. See acast.com/privacy for more information.

Joining us for our 160th episode of How She Did That is someone who I have known and worked with in the online business space for a long time, Sadie Prestridge! Sadie began her online business as a Virtual Assistant in 2018, and now runs a team of highly-trained EVAs (executive virtual assistants). In the beginning, still working her corporate job, she quickly found her stride and was able to quit her full-time job only three months later! With her client roster full, she had surpassed her previous income by June of 2019 and kept growing!

Training and building up a team of highly skilled women, Sadie created Prestridge and Co. to be a leading team that knows how to support and take initiative in leveling up business operations. Prestridge and Co. provide systems, structure, and day-to-day support that helps CEOs and Founders manage themselves, their busy schedules, and their visionary. Sadie joins us to share both her journey in going from VA to Agency Owner, and her keys to helping potential clients prep for having the best experience with their EVA!

We talk about:

How Sadie got into the online business space
The first step she took after deciding to build an agency
How her agency operates
3 key ways she primes her clients for EVA support

Hosted on Acast. See acast.com/privacy for more information.

If you’re listening to this podcast, chances are you’re a woman who’s trying to balance a number of competing priorities. Family, friends, hobbies, self care, a thriving business – and that’s not even the whole list. It can be a lot.

I want to introduce you to Latrice Claiborne. (She and I have been friends in the industry for quite awhile now!) Latrice is the owner and founder of Trinity Business Solutions. As a “tech tools fanatic”, she is up to date on all the latest tech trends and knows systems like the back of her hand. She’s been able to scale her business to multi-six figures while at home with her 3 children and husband of 11 years, and she’s helping other business owners attain that same freedom that she experiences daily. Latrice not only has the know-how to get your systems and automations running, she has the passion to help you grow and succeed with tech solutions and marketing automation!

We talk about:

How she structures her team
Balancing and prioritizing all the things
What home life can look like as a busy mom

Accessibility can sometimes be a confusing and overwhelming topic because we know that it’s important and we want to get it right. Can you think of ONE THING you can do right now to improve accessibility on your website and overall online presence? I’ll wait…

If you’re stumped, don’t worry! You’re not alone and our guest today, Myrna Daramy, is going to give you the answer! Myrna has been so helpful in making both of my websites more accessible, and she does such an amazing job breaking down the small but impactful things we can start doing now to improve accessibility in each of my businesses.

Myrna is a Marketing Technology Strategist and the founder of Myrna & Co, a tech coaching firm specializing in digital media optimization strategy, analytics, and ADA Compliance. She takes pride in helping her clients become the best digital versions of themselves that convert better than ever before.

We talk about:

What is accessibility
3 tips to improve accessibility
One step you can take today to become more accessible

Grab Myrna’s Accessibility Checklist here!

Hosted on Acast. See acast.com/privacy for more information.

Lately I have been hearing from so many online virtual support pros and business owners who are feeling stressed and burnt out. These last few years have been a doozy! I just recently celebrated my 5 year anniversary as a full time business owner, and this year has been the absolute hardest in my business. Mentally, physically, emotionally, financially, it's all felt like an uphill climb. And I've asked myself more than once this year if I really wanted to continue to climb it.

Am I making a difference?

Is the work that I do still needed?

BUT THEN I received some video testimonials and feedback interviews from the students inside of my programs, and O...M...G y'all! Talk about the kick in the pants that I needed!!! Are there improvements I want to make? Absolutely! But am I tapping out just yet? Not a chance! I've realized that my team and I are making an impact. The work we do IS needed! And we're only at the tip of the iceberg so let's keep going!

This has inspired me to share with you some affirmations for VA’s, Launch Managers, and Agency Owners. I have used these inside of my programs and now I am taking them public just for you! I hope that these will speak to you and help encourage you to keep showing up, even when the going gets tough.

We talk about:

5 affirmations for VA’s and general support pro’s
5 affirmations for Launch Managers
5 affirmations for Agency Owners

Download the affirmations guide here!

Hosted on Acast. See acast.com/privacy for more information.

We are diving into three super simple ways that you can improve your client experience in your business. You can apply these tips whether you are an agency owner or a solo entrepreneur! As we start growing and building our agencies and moving away from working on client deliverables, the client experience piece becomes even more important, and you want to make sure that it's consistent throughout your entire team. When we talk about client experience, we’re not just talking about “doing the work.” That is the bare minimum. That is what your client is paying you for! We are talking about elevating in a way that your client feels supported throughout the entire experience, and really valued and understood as an individual. We are talking about going above and beyond, and exceeding all expectations!

We talk about:

Keeping it simple
Communication
Meeting the client where they’re at

I first met Rachel when she accidentally joined the wrong program of mine. (True story!) She then went on to become one of the founding members of my program for agency owners – The Agency Thrivemind, and is now an accountability coach in that program as well as a dear friend of mine.

With her love for systems and processes, she and her team are supporting other businesses by leveraging their time so that they can concentrate on their zone of genius while her team handles #allthethings required for the smooth and efficient operation of their business.

Rachel has so much knowledge and experience in the VA/EA space. If you are currently trying to decide how to differentiate yourself in the marketplace and want to know which advanced skills to pursue, then this episode is for you!

We talk about:

What is an executive assistant
The difference between an executive assistant and a virtual assistant
What skills are needed to go from a VA to an EA
Rachel’s new program for EA’s

Calling all leaders! (Yes, this includes you!) Some of you may feel like you were born to be leaders. Others probably want to think of themselves as strong leaders but struggle with self doubt at times. And some of you probably don’t even want to be leaders, but rather feel more comfortable in your support role as a team member. All of these are okay! Whether you are the CEO of an agency, the right-hand in command, or a support team member, the fact of the matter is you are most likely a leader (whether you know it yet or not!), you are most likely leading someone, or there will come a day when you will be leading someone in some capacity. That’s why this episode is important for and applicable to everyone.

Today is all about how we as leaders can improve as leaders. I am sharing my four tips for leadership growth and improvement. Remember, leadership is a journey, not a destination.

We talk about:

Understanding your leadership style
Asking for feedback
Listening to understand
Exploring your weaknesses

American Express Business Article: 7 Most Common Leadership Styles

Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Today’s episode is a heavy but necessary one. Whether it be the loss of a loved one, the end of a relationship, struggling with an illness, or any other number of things, grief is one of those things that we don’t want to think about and we often try to hide from. But the truth is it’s something we will all deal with in some form or another at some point in our lives.

We all know there are several stages of processing grief and it can affect us mentally, emotionally, and physically. While learning how to work through our grief is universal, not everyone has to do it while running a business at the same time. Which is why this is an extra important conversation.

I greatly appreciated Jessica’s vulnerability in sharing her own story of how she navigated grief last year when her mother was diagnosed with and ultimately passed away from cancer. She reminds us that although you may be a CEO or a business owner, at the end of the day first and foremost, you are human and you are not alone.

We talk about

Balancing work and life while grieving
Different types of grief
Different ways to process
How to support someone who is grieving

Jessica's website

Jessica's instagram

Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Are you still the bottleneck in your business? Feeling like you have way too much on your plate, or having trouble delegating tasks because of some major trust issues? Or maybe you know it’s time for you to take the leap and make your first hire but it seems scary and you don’t know where or how to start. Well, look no further because this is your solution!

We are going to talk about why you need to hire an operations assistant or a “director of operations,” what this role entails, and why I suggest it as one of the first roles that you hire for in your agency. The relationship between CEO and DOO is one that will continue to grow over time. It’s a process, like any other personal or professional relationship. Don’t let yourself get frustrated if it’s not perfect overnight!

This is a key role that will change the trajectory of your agency. I've seen it firsthand in my own business, and I hope that you will take this seriously, take it to heart, and hire your first Operations Assistant asap! (Or if you already have one, this will give you some guidance on what the relationship should look like!)

We talk about:

An Ops Assistant role vs. Project Manager
Why this should be your first hire
What duties and responsibilities this role entails
The first step you can take today

Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Is it just me or do the words “copyright” and “trademark” make you break out into a cold sweat? Well, if your mind works like the rest of ours and you have trouble understanding the first thing about legal jargon, then our guest Amy Nesheim is here to help you!

Amy is a lawyer who specializes in teaching entrepreneurs how to run a business legally while protecting themselves and how to avoid losing everything you’ve worked hard for. So yes, although this subject of business ownership may not be the most fun for everyone to deal with, it is definitely the most necessary! Trust me, if you are thinking this doesn’t apply to you and it’s not something you have to worry about right now… think again! I’ve learned from personal experience what a nightmare it can be when you don’t havethis stuff taken care of. Never let someone else take the credit for your genius! Or pretend to be you… there’s also that.

So, when it comes to protecting your business and your content, you can learn your lesson the hard way on your own like I did OR you can check out this episode and learn right here from the expert herself!

We talk about:

The difference between copyright and trademark
How each of them work
When is the right time to use them
The first step to get the ball rolling

Amy Nesheim is a corporate lawyer turned online entrepreneur and founder of Artful Contracts. She started Artful Contracts because she believes that all business owners, no matter the size of the business or how successful, should have access to high-quality legal resources without going into debt over massive legal fees. She’s on a mission to make the legal aspects of online business accessible to everyone, so entrepreneurs can grow their businesses faster and with more confidence.

Discover how to protect your business and your personal money, avoid getting shut down by the internet police, and stop accidentally breaking the law ->

Check out Amy’s Free Training: HOW TO LEGALLY PROTECT YOUR ONLINE BUSINESS (without spending thousands in legal fees)

See acast.com/privacy for privacy and opt-out information.

I’m baaack! Welcome to Season 8 of How She Did That! Can I just say, 2022 has been a year…

You may have noticed that I took a short break from the podcast over the last few months, which happened for a number of reasons. One of those reasons being The Launch Guild experienced some pretty major changes that were a lot harder for me to process than I anticipated. Because of that, I needed to take a step back to recharge and restructure my goals for my business this year. Instead of a year of growth, this became a year of rest and restoration for myself and for The Launch Guild… (and it’s actually turned out pretty great so far!)

Now that I am back and ready to kick off a new season of the podcast, I want to start by talking to you about what this reframing looked like for me, and also share some of my tips and takeaways from it.

As challenging as the first half of this year was, the silver lining is that it allowed me an opportunity to rediscover who I am, what I really enjoy doing, and who I enjoy being around outside of the online business space. I’ve been ruthlessly intentional about making time to do what makes me feel alive again. And the rewards have been absolutely worth it!

If you are like me and this year threw you for a loop, here’s how you can start getting your groove back:

Be intentionally ruthless with your schedule
Speak about what you need
Find what lights you up inside and outside of your business

Check out my brand new, 45 minute-ish masterclass that will help you create a fast track system to slashing your to-do list by hiring your A-Team, delegating without drama, and fearlessly budgeting to scale.

…all without sacrificing a drop of quality!

In this masterclass we’ll cover…

How to Budget for a Bigger Team without sacrificing your own salary
What to Look for When Hiring Your “A-Team” - This is THE business game-changer
Task delegation (mindset and logistics)
Simplifying SOPs (Standard Operating Procedures) -- don’t worry, I make this E-A-S-Y so you stop being the bottleneck in your biz.

Check out the Masterclass for $17!

See acast.com/privacy for privacy and opt-out information.

When a client hires you to fulfill a role for a service they need and brings you on to their team, it can sometimes feel like you are the “new kid on the block” trying to fit in. You don’t want to step on any toes, you want the relationship to be cohesive and function seamlessly, while at the same time owning your expertise and way of doing things that you are bringing to the table. You want to feel like you are a part of the team and not an outsider, and you also want to gain their trust and leave them knowing they made the right decision bringing you in. Does that sound about right?!

The reality is that if you have ever struggled with this you are not alone, it can be tricky to find a good balance. Luckily, I have three amazing and helpful strategies that I want to share with you in hopes that going forward this will be something that you feel confident and ready to take on each and every time! Be sure to give this episode a listen for all of the juicy deets!

My Three Tips Are:

Schedule a quick 1:1 call with each team member (Yes, this means more meetings for you! It’s worth it, trust me!)
Have consistent all-team meetings
Create a plan for building camaraderie and culture

Ready to work with me & my team? Here are the ways we can support you:

The Agency Thrivemind - a program for those building or growing agency model businesses.

The Legendary Launch Manager Certification - A 3-month certification program for aspiring launch managers who are ready to level-up their skill set, increase their marketability, and expertly lead 6 and 7-figure launches with ease.

See acast.com/privacy for privacy and opt-out information.

Here's a hard reality, you're not going to get 100% of the roles you put yourself out there for! When a potential client reaches out to us or we fill out their hiring application and then DON'T get the job...ouch! That can sting! However, just because you didn’t get hired this time doesn’t mean you can’t improve for next time. There are plenty of ways to improve both your skillset and how you showcase your qualifications before your next discovery call or interview.

As the CEO of my own company, I know a thing or two about the hiring process. I’m going to share with you what I look for in potential new team members.

This Week We Talk About:

The difference between a contractor and a subcontractor
How to improve your application
What I look for in a candidate as a CEO
How to stand out amongst a sea of applicants

_______

Are you ready to grow and scale your service-based business? Do you know for a fact that it’s time to level up, and you know it can be done, you just need to learn how? Then you’re ready to sign up for the Agency Thrivemind Program!

Our Agency Thrivemind Program is a 12-month group coaching program that gives you everything you need to make your wildest biz dreams come true. Building an amazing team, getting out of the client work weeds, and finally scaling your revenue well into the six figures WITHOUT running yourself into the ground (#sustainability), that’s what we’re here to do!

When you apply, you’ll get exclusive access into my live training, How to Build a Thriving and Profitable Agency. I’m sharing the same 6-step framework that I use in my program to help overwhelmed solopreneurs become aligned agency CEOs, and it’s all going down May 5th!

Check out this page for more information. Apply NOW and save your seat!

See acast.com/privacy for privacy and opt-out information.

Experienced entrepreneurs and agency owners know that having systems within your business is one of the keys to success. And using the right technology within those systems makes your life a heck of a lot easier! Let’s be real, you don’t have time for glitchy and complicated tech. You need something that will get the job right, and done well. However, finding the right tech stack for you and your agency sometimes feels like you’re searching for a needle in a haystack.

This week I’m going to be sharing eight of my favorite tech websites and tools that I use every single day in my agency. That way you don’t have to make the same mistakes and fall into the same researching black holes that I did when I was looking for the perfect tools to use for my business.

This Week We Talk About:

How to keep all your data even when team members leave
What to use to keep your team organized and on the same page
What we use to share passwords and usernames securely
What to keep in mind when picking a payment processing tool

You can find all the resources mentioned in today’s episode, and more, here.

Ready to Work with Me & My Team? Here’s how we can support you:

The Agency Thrivemind - A Program for those building or growing agency model businesses.

The Legendary Launch Manager Certification- A 3-month certification program for aspiring launch managers who are ready to level-up their skill set, increase their marketability, and expertly lead 6 and 7-figure launches with ease.

See acast.com/privacy for privacy and opt-out information.

If you have been tuning in to our 3-day Your Next Level Virtual Summit, then you know we have been talking about all of the many different opportunities and options that exist for continuing to grow your business once you’re no longer a beginner.

In this episode I wanted to focus a little more on the differences between some of those options! Whether it be masterminds, group coaching, one-on-one coaching, or certification. There are different rhymes and reasons as to why someone might choose one over the other! How do you know which option is right for you before committing to it? And if you’ve already committed to one, how do you know when it’s time to change things up and try something new? Or maybe you want to explore multiple avenues at once! Let’s break it down and go through the list!

This Week We Talk About:

The differences between each of these options
How to decide when you need what, at any given time
Why we use both group coaching AND one-on-one coaching inside of our program, The Agency Thrivemind
Why The Agency Thrivemind is 12 months long
Why some programs do not provide lifetime access
How to make the most of any program that you are involved in
The Four Questions to ask yourself when making the right choice for you!

Link to episode mentioned: How Do I Decide Between Focusing on Building an Agency vs Creating a Group Program or Digital Product?

Ready to Work with Me & My Team? Here’s how we can support you:The Agency Thrivemind - A Program for those building or growing agency model businesses.

The Legendary Launch Manager Certification- A 3-month certification program for aspiring launch managers who are ready to level-up their skill set, increase their marketability, and expertly lead 6 and 7-figure launches with ease.

See acast.com/privacy for privacy and opt-out information.

In the online space, you hear about virtual coffee chats pretty often — and with good reason! Coffee chats are a great way to network and make connections in the industry. However, I’ve found that many aren’t using this highly effective networking strategy because they don’t know what to say or they’re afraid of being too “salesy.”

In this episode, I explain how I use coffee chats and what I say during these virtual calls. And I’ve got to say, almost every time I hop on to one of these chats, I make a new friend and connection. Now it’s your turn!

This Week We Talk About:

How not to do coffee chats
How to set up pain-free coffee chat tech
How to develop genuine connections
How you can follow up and keep in touch with these amazing new people

There's still time to grab your ticket to the Your Next Level Summit! I specifically created this summit for virtual support providers who are ready to go beyond the basics and move into truly building businesses their way!

I filled this summit’s panel with the most brilliant women I know. We’ll be having discussions around leadership, wealth building, workplace diversity, advanced sales strategies, offer diversification, contract & trademark law, and so much more!

Are you ready to join us? Then click here for more information and to register now. It’s happening April 26th -28th but don’t delay, you've only got a few days left to grab your ticket.

Want more info on how to work with me? I offer 2 programs: The Legendary Launch Manager Certification & The Agency Thrivemind. Click the links to learn more.

See acast.com/privacy for privacy and opt-out information.

Ready or not, we’re talking about the big girl business tasks. I know, I know, we’ve all put them off before. Whether it’s legal work, major investments in your businesses, or even just planning for worst-case scenarios, we all put it off hoping that Future Us will have the energy to deal with it. But as someone with years of experience, there are at least five big girl business tasks you have to tackle before you move from a beginner entrepreneur to a seasoned expert.

In this episode, I will be sharing what I’ve learned throughout the years and how I’ve tackled the big girl business tasks that fell onto my plate. Whether I was ready for them or not I still had to deal with these tasks. I’m going to tell you what I did now so that you’re not blindsided later.

This Week We Talk About:

How to avoid cease and desist letters
What you can do to keep your clients from getting poached
How to protect Future You from a major headache
What you can do to protect your business and your employees from worst-case scenarios

BTW, I just wanted to let you know that I am formally inviting you to my upcoming summit – Your Next Level. I specifically created this summit for virtual support providers who are ready to go beyond the basics and move into truly building businesses their way!

I filled this summit’s panel with the most brilliant women I know. We’ll be having discussions around leadership, wealth building, workplace diversity, advanced sales strategies, offer diversification, contract & trademark law, and so much more!

Are you ready to join us? Then click here for more information and to register now. It’s happening April 26th -28th but don’t delay, early bird and VIP tickets are going fast! See you there!

See acast.com/privacy for privacy and opt-out information.

Welcome to Season Seven of the How She Did That Podcast! We took a quick break to take some time off to get some rest and celebrate a few birthdays, mine included 🥳 Now that we are refreshed and rejuvenated it’s time to get back to the podcast. Season six was all about our guest experts and the amazing knowledge that they just HAD to share with our audience. So this season will be all about solo episodes! I’ll be sharing my tips, strategies, and expertise with business owners who are not beginners anymore. And will start with a CEO day.

CEO days are an incredible way for business owners to stay organized and accountable for the internal work of their company. They give you time to slow down, organize yourself, and let go of the stress of having to fit your CEO tasks in with your day-to-day client work. And they’re not all just about work, a CEO day can be used to make you become the best leader you can be!

This Week We Talk About:

What are CEO Days
How you can make room for CEO Days in our schedule
What you can do on your CEO Days
How to use this time to become a better CEO

Check out the full episode here

Have you grabbed your ticket to my summit happening April 26-28th? It's called Your Next Level and, if you're trying to decide how you services you want to specialize in and how to better support all of your business building efforts then you NEED to be there! Click here to check out all the info and register now! Early bird tickets don't last forever!

See acast.com/privacy for privacy and opt-out information.

Not everyone who joins the online business space is naturally good at organization. But we all need some kind of structure to keep our head above water, especially when we’re in charge of our own businesses. So, what if I said you could solve a huge chunk of your organizational problems in just three simple steps? This week's guest, Brittany Dixon does just that by sharing her proven 3 P’s method with all of us on the How She Did That Podcast.

Brittany Dixon, the founder of Brittany and Co, is a business strategist who is on a mission to help businesses more effectively and efficiently. In this week's episode, Brittany tells me all about her 3 Ps method, and how you can drastically improve your productivity with just a few minutes a day!

This Week We Talk About:

How to work smarter not harder in your business
What you need to organize to get on top of things
The Three Ps of Productivity
How to structure your organization systems, even if you’re not naturally organized

Our listeners can download a free 3Ps of Productivity End of Day Checklist here, courtesy of Brittany Dixon.

See acast.com/privacy for privacy and opt-out information.

Creating your own company means creating your own company culture. And if you’re anything like all the solopreneurs that are joining the online workspace because of the Great Resignation, you want to create a WAYYY more nurturing company culture. But how can you create it if you’ve never seen it? You can start by making your teammates feel appreciated. It’s as simple as that! We dive deeper into curating this kind of company culture with this week’s guest.

Meet Laura Tolhoek, she’s the owner of Essential HR. Laura helps a wide range of people, from aspiring solopreneurs to teams of 50, with all their HR needs. This week, Laura and I talk about how to create an incredible performance and development culture, and how to keep your teammates along for the long haul.

This Week We Talk About:

How to have low employee turnover
Why you should work with your teammates' personal motivations
How to make each individual teammate feel appreciated
How to imagine and create work environments that you want to work in

Our listeners can access a free downloadable of Laura’s favorite development and conversation questions, courtesy of Laura Tolhoek.

See acast.com/privacy for privacy and opt-out information.

It doesn’t matter if you’re a solopreneur, an entrepreneur, or an agency owner, if you work in the online space, you’re probably going to end up hitting The Wall.

You’ll usually hit The Wall when you want to grow and expand your business, but you don’t have any more hours in the day to spare. You know you’re ready for more growth, but you’re just not sure how to get there. Luckily, this week's guest specializes in growing your business without burning you out.

Meet Kristen Westcott, she’s a former director of operations and is now a business growth and systems strategist. She works with people who are in the online space and growing but can’t figure out what to do next. It’s her mission to help them navigate the messy middle and grow them forward without the burnout. Kristen and I talk about how you can grow your business by using systems to get you where you want to be!

This Week We Talk About:

What’s the difference between an OBM and a business strategist
How to know when it’s time to hire an OBM or an integrator
How to stop being a bottleneck
How to hire the best person possible for your needs

Our listeners can download a free Focus Framework to help you narrow down what specific areas to focus on according to the business phase you’re in, courtesy of Kristen Wescott.

See acast.com/privacy for privacy and opt-out information.

If you’re great at what you do which, I’m going to assume you are, then there will eventually come a time where your services have more demand than the number of hours you have to support your clients while also continuing to build your business. And when that time comes, rather than burn yourself out trying to do #allthethings, consider hiring some team members! Not all at once, of course, but over time, you can strategically hire people to free up some precious CEO space and grow your business beyond anything you could possibly do alone! It can be done! Just take a look at our guest, Brittany McBean.

Brittany is a launch strategist & conversion copywriter who specializes in anti-sleazy, ethical, incredibly high-converting copy for online course creators & educators. She went from hiring one contractor for only 5 hours a month to having two employees and 3 contractors.

This week, I sat down with Brittany, who became my new best friend in under 20 mins, and talked about how she strategically built her team and grew her business.

This Week We Talk About:

Who’s on her team now compared to how she started
Why she hired her first contractor
How she transformed from a micromanager to a trusting leader
How hiring a team can give you room for growth

If you’d like to use the amazing client project management too Brittany and her team uses, check out this free Trello Board, courtesy of Brittany McBean.

See acast.com/privacy for privacy and opt-out information.

Most of our audience is made up of VAs, OBMs, and Agency Owners. But did you know that many of us are also neurodivergent? We exist! And we’re running businesses and agencies just like everyone else. But it does take some time to figure out how our brain works and how to make it work for us.

That’s why I sat down with Latrice Prater, an Executive Business Partner and the CEO of The Digital Solutions Team. She and I talk about what it’s like to be a neurodivergent CEO and how she communicates that with her team. Ever wanted a peek into our brains? Well, this episode is exactly that.

This Week We Talk About:

What neurodivergency looks like as an Agency Owner
How Latrice advocated for herself at work to address her mental health
How Latrice and Tasha use their neurodivergency excel in their agency
How Latrice communicates her mental health days without the fear of stigma

If you’d like to learn more about how authenticity can serve you and your community, check out the downloadable How Authenticity Attracts You’re Ideal Client, courtesy of Latrice Prater

Are you ready to grow into the leader you’ve always wanted to be and grow the business you didn’t know was possible to have? Then it’s time to dive into the amazing world of agency owning and joining Agency Thrivemind!

Inside this 12-month program, you’ll learn how to:

Grow your visibility with proven marketing strategies and formulas.
Hire people who are perfect for the job, and manage your team like a pro.
Run your biz automagically using your super-secret vault of systems and processes.
And so much more!

Apply to the Agency Thrivemind Program now and secure your spot today!

See acast.com/privacy for privacy and opt-out information.

Having a chronic illness can affect every part of your life, including your work life. But having a chronic illness doesn’t mean your life stops and it certainly doesn’t mean you can’t achieve your dreams.

Take Gwendolyn Young and Ashely Carlson, for example. These two women have both lived with a chronic illness for much of their lives AND they are successful agency owners with thriving teams. They’re here to show you that you can still run your agency and be a boss with a chronic illness. It’s all about how you manage your time, energy, business, and boundaries.

This Week We Talk About:

What it’s like to own an agency while having a chronic illness
How she delegates when she’s not having a Good Day
How she lets her clients know about her chronic illness
How she incorporates self-care into her daily work routine

If you’d like to learn how to onboard your clients the right way check out the mini-course 6 Ways to Successfully and Seamlessly Onboard Your New Clients, courtesy of Gwendolyn Young

Do you spend your day imagining:

✓ Increasing your revenue AND profit

✓ Hiring a team that supports you AND your clients

✓ Working less AND resting assured that everything is taken care of

Then you’re ready to become a full-fledged agency owner!

BUT!

Because you are part of my community, I want you to get started on the right foot. That’s why I created the Agency Thrivemind Program! It’s a 12-month experience that gives you everything you need to make your wildest biz dreams come true. Building an amazing team, getting out of the client work weeds, and finally scaling your revenue well into the six figures WITHOUT running yourself into the ground (#sustainability), that’s what we’re here to do! When you join, you’ll learn all about the 6 Pillars of a Thriving Agency AND get the hands-on support you need to implement them, all alongside fellow agency owners who are building their freedom business, too.

Are you ready to have a thriving agency AND a thriving life? Then check out the Agency Thrivemind page for the full breakdown of all the amazing things included in the program. Applications are open NOW so secure your spot today!

See acast.com/privacy for privacy and opt-out information.

The transition from solopreneur to agency owner is … a lot, to say the least. It can be really scary, but it can also be really rewarding. And as long as you stay grounded and follow your dream, you’ll find yourself living the high life in no time.

That’s exactly what happened with this week's guest Kari Roberts. Kari knew it was time for a pivot, so after completing she finished working with me in one program, she immediately enrolled in Agency Thrivemind – my 12-month program for those looking to start, grow, and scale agency model businesses. And that’s where Kari & Co was born!

Kari and her team provide virtual and back-end tech assistants for coaches and creatives. In this week’s episode, Kari and I discuss her pivot into agency ownership and how she’s settling into her new role.

This Week We Talk About:

When she knew it was time to pivot from solopreneur to an agency owner
How she’s grown as a leader going from a solopreneur to an agency owner
Where Kari gets the confidence to grow her business and take the next step
How she deals with the New Level, New Devils

If you’d like to become a master of time management, check out this downloadable Time Blocking Template courtesy of Kari Roberts.

PS:

Are you ready to grow and scale your service-based business? Do you know for a fact that it’s time to level up, and you know it can be done, you just need to learn how? Then you’re ready to sign up for the Agency Thrivemind Program!

Our Agency Thrivemind Program is a 12-month experience that gives you everything you need to make your wildest biz dreams come true. Building an amazing team, getting out of the client work weeds, and finally scaling your revenue well into the six figures WITHOUT running yourself into the ground (#sustainability), that’s what we’re here to do! When you join, you’ll learn all about the 6 Pillars of a Thriving Agency AND get the hands-on support you need to implement them, all alongside fellow agency owners who are building their freedom business, too.

Sounds like a match made in heaven? Check out this page for more information. Applications are open NOW so secure your spot today!

See acast.com/privacy for privacy and opt-out information.

We have a branding episode today! I love all things branding. I love picking out the colors, the fonts, taking pictures - everything! And as much as I love planning out my latest branding strategy, I love the way all my choices can speak to my ideal clients even more.

Branding is something that grows with us as business owners. Which is why I’m speaking to Susie Liberatore this week. Susie is the Founder and Art Director of Visions2images Creative Services. For the last decade, she has used her branding skills to connect some of the biggest brands in the world with their consumers in everyday locations. Today, she’s bringing all her expertise to the table and letting you know what you need to do to improve your brand and your business.

This Week We Talk About:

Why new entrepreneurs don’t prioritize their branding and why they should
How fonts and colors can speak to your target audience
Why defining your target audience influences your branding choices
How to tell your story through social media

If you’d like six things you can do to improve your brand right now, our listeners can enjoy The Branding Bridge Workbook, courtesy of Susie Liberatore.

PS: Are you trying to go from a “me” to a “we?” Are you planning on scaling your business, hiring teammates, and earning more income?

Check out the Replace Yourself Roadmap Retreat! Me, my team, and a few special guests will be spending 2 full days (PLUS A BONUS DAY) teaching you how to build your own successful agency. We start on Tuesday so time to register is definitely running out!

Remember: You don’t have to build your dream job all on your own, we’re here to help!

Click here to secure your seat today!

See acast.com/privacy for privacy and opt-out information.

Happy New Year Everyone!!! I hope you’re all well rested and ready for every amazing thing that’s going to happen this new year 😊 To start the year off with a bang, we’re going BIG. This week on the podcast, I’m interviewing an incredible guest and top-notch online marketing expert, the one and only Amy Porterfield!

Amy is the CEO of a multi-million dollar digital course business. She is also the host of the top-ranked podcast, Online Marketing Made Easy. Before building a multi-million dollar digital course business, Amy worked with mega-brands like Harley-Davidson, where she oversaw the content team and collaborated on ground-breaking online marketing campaigns. Now, her and her team spend their days teaching business owners, educators, and entrepreneurs how to master online marketing and sell with ease.

In this week’s episode, I chat with Amy about how she shows up as a leader, even when we don’t feel like one. Because like many of us, myself included, Amy had to learn how to be a leader. Considering Amy has 20 full-time employees(!), I loved hearing how she finds ways to balance all the leadership things in both day-to-day and long-term goals.

This Week We Talk About:

How she communicates her needs with her 20 full-time employees
How she became a good student of leadership
How Amy manages her need to vent without taking it out on her teammates
What it means to stop majoring over the minors

Our listeners can enjoy these Top 5 Audience-Favorite Online Marketing Made Easy podcast episodes, courtesy of Amy Porterfield.

Have you HEARD the news?! Registration is OPEN for our brand new virtual event, the Replace Yourself Roadmap Retreat!!!

The Replace Yourself Roadmap Retreat is an exclusive, 2-day online event just for service providers who either have or are looking to build an agency model business. There is no surface level, “could’ve Googled it” hullabaloo happening here! #NOPE! Instead, I’m showing you exactly how to build a thriving agency, so you can earn more, work less, and dodge the hassles and headaches!

It’s all going down January 18th + January 19thth (Plus a VIP Bonus Day!) Price increases this weekend so don't wait! Click this link to learn more and secure your spot today!

See acast.com/privacy for privacy and opt-out information.

The way we think about, talk about, and spend money, can be influenced by so many things. Whether it be because of how our parents treated money or how we treated money in the past, there can be some past beliefs in there that no longer serve us. We need to get rid of them and replace them with some kick-ass, all-the-way-amazing, wealth-generating beliefs. That’s why we invited Connie Vanderzanden to teach us exactly how to do that.

Connie Vanderzanden is on a mission to help female entrepreneurs live the lifestyles they desire by learning the simple steps, structure, and discipline to create and save money. I sat down with Connie so that she can teach us all about shifting our money mindset and enjoying our wealth.

This Week We Talk About:

What your mindset about money has to do with your flow of money
How to get out of old, destructive patterns
How cash handling systems can be used to spend your money more intentionally
How to make the money systems work for you

Check out Connie’s Top Ten Downloadables courtesy of Connie Vanderzanden and her Resource Vault

See acast.com/privacy for privacy and opt-out information.

We all approach money differently, but did you know that you have your own Money Personality?! We love a good personality test, and this one is amazing. Emily King’s Money Personality test identifies your top 3 money personality traits so that you know exactly what your strengths and weaknesses are when it comes to money.

Emily King is a wealth & abundance coach for entrepreneurial women and the founder of The Rich Woman signature coaching program. In this episode, Emily explains the 8 Money Personalities and how you can use them to your advantage.

This Week We Talk About:

What the 8 Money Personalities are and what they mean
How to use Emily’s system to get more comfortable with wealth
How to use Money Personalities to build an amazing team
How to use your own Money Personality to make, and save money

For 3 free meditations to help you manifest more sales, clients & moolah, check out this free resource, courtesy of Emily King

Your core values can make or break your business. If you don’t know what they are, or worse, you do but you go against them, you can find yourself lost and angry at yourself for going against what you believe in. So how do you integrate your core values into your business?

We asked Tiffany Neuman, a visionary branding strategist who helps mission-driven entrepreneurs and influencers up-level their businesses. After 15 years in the corporate world, working with brands like FedEx, Stoli Vodka, and Burt’s Bees, she left to establish a revolutionary branding business that stays one step ahead of trends. Tiffany now works with clients, across the globe to help them 10x their sales and shine even brighter in their niches.

Tiffany breaks down exactly why your core values are so important and how to use them to attract your ideal clients.

This Week We Talk About:

Why it’s so important to identify your core values in your business
How these core values in your business can improve your overall quality of life
How to better attract clients once you’ve got your core values
How to incorporate your core values into your business strategy

If you’d like to learn more about how to identify your core values, take a look at Tiffany’s "Create Your Legacy Values" video exercise and downloadable here.

See acast.com/privacy for privacy and opt-out information.

Happy Almost New Year!!! The end of the year is always a crazy time for businesses. Whether we’re trying to meet our Q4 goals or we’re wrapping up all our work before we go on break, the pressure is on. So I wanted to take the time to slow down and enjoy everything we’ve been through in 2021.

In this week’s episode, Jayla Rae and I dive straight into it and reminisce over the entire crazy year that was 2021 and making plans for 2022. So much has changed since 2020 and even more changes will be coming in 2022 (there are even a few surprises coming up for you too 😉)

This Week We Talk About:

How our teammates handled their new teaching roles
What to do when a client isn't a great fit for your business
How we handled our first $1.5 million dollar launch
How we both work hard and play hard and keep it all balanced

Tomorrow is the last day to apply for and join our January cohort of the Legendary Launch Manager Certification Program!

If you’re a Virtual Assistant, Project Manager, or Online Business Manager, this entire program was made with you in mind. LMC is a three-month program that’s taught, not only by yours truly but by my amazing team as well! We’ll teach you how to create a supportive project plan, how to optimize launch deliverables like sales pages and social media copy, and how to collaborate with your client and their entire team.

Tomorrow, December 10th, 2021, is the last day to sign up for the January 2022 cohort so click here to save your spot and submit your application today!

See acast.com/privacy for privacy and opt-out information.

Can you believe it’s already December?! We’ve got four more weeks until the New Year is here and there’s a lot to do before we break for Christmas! But, as you know, I’m not one to promote #hustleculture. So instead of giving you a million more things to do on top of your mile-long to-do list, I’m going to give you something to take the edge off. I want to share five tips l use to mentally prepare myself, and my team, for the new year.

And to be clear, this is not a time-sensitive, race-to-the-finish-line list of things to do. These are just five tips I’m sharing with you because I know that they help me. I like to make my life a little easier, especially when planning something like an entire new year of business, so these five tips just remind me why I started my business and what I can be excited about for the next year. Like my word for the year, which is “deeper.”

This Week We Talk About:

How to give yourself grace in the New Year
How to deal with the highs and lows of business
What you can do to feel good about this year and confident for next year
What to plan for in 2022 (and beyond!)

Did you hear? It’s almost time for our January cohort of the Legendary Launch Manager Certification Program!

It’s a three-month program that’s taught, not only by yours truly but by my amazing team as well!

This program was made with Virtual Assistants, Project Managers, and Online Business Managers in mind. In three months we teach you how to create a supportive project plan, how to optimize launch deliverables like sales pages and social media copy, and how to collaborate with your client and their entire team.

We get started in January 2022 so click here to save your spot and submit your application today!

See acast.com/privacy for privacy and opt-out information.

Do you struggle with your social media strategy? Most people do, and it’s not just because of the ever-changing algorithm. Most people have a hard time finding their audience and creating content that attracts their ideal client. You can’t just throw a Reel out into the world and hope to catch a client, you need a real strategy.

Enter Kia Young, a Digital Marketing & Social Strategist, Community Builder, & No-nonsense Advocate. She made it her mission to help women find the validation, ease, and freedom that they deserve through their business. Her work focuses on helping people create timeless digital marketing and communications strategies for their businesses. Kia joins us on the How She Did That Podcast to talk all about social media strategy and how to amplify your message.

This Week We Talk About:

What kind of content to make to amplify your message through social media
How to find your audience and use the best social strategy for that platform
How to market your purpose so that people with the same purpose can find and follow you
How to connect with your audience so you can improve yourself and your business

If you’d like to learn about 5 Actions Guaranteed To Increase Your Social Media Engagement check out this free video, courtesy of Kia Young

See acast.com/privacy for privacy and opt-out information.

Have you ever wanted to know exactly what kind of human you are...you know, like, fully understand how you’re wired and what you’re great at? You’d get a list of all your strengths and weaknesses and how to use them to your advantage. You’d be able to market yourself to your clients the right way the first time. And you’d know exactly what makes you amazing. That’s basically what our guest, Katya Nicholas does for her clients every day using CliftonStrengths as her guide.

Katya is a thought leader on Empathy, Zone of Genius, and Impostor Phenomenon. She helps her clients discover their own unique inner and outer beauty and how to use their beauty to their benefit. In this episode, Katya explains her process of finding someone’s beauty and how you can do the same.

This Week We Talk About:

How to find your inner beauty and your outer beauty
How everyone has a talent and can use them to their advantage
Why your strengths can be your Achilles Heel and how to fix it
How to build a team that compliments each other’s strengths

If you’d like to learn how to Decode your CliftonStrengths Report, check out this free video, courtesy of Katya Nicholas

See acast.com/privacy for privacy and opt-out information.

Since Season Six is all about scaling up, niching down, and owning our income, we’re starting off season six with a quick review session. This week we are re-releasing one of our top episodes - 6 Ways To Know You're Ready to Grow An Agency with our host Tasha Booth. Tasha will be covering everything you need to know before you dive into an agency business model. It can be scary but it’s so rewarding!

If you’ve been listening to HSDT for a while, you know that we’ve covered what an agency model business is and what it isn’t. Now that you know the definition, you might be wondering if transforming your business into an agency is the right path for you. So, how do you make that decision? What are some things that you should know before taking the leap? Take a listen to this episode to find out my six ways to know if you are ready to start and grow your business into an agency!

This Week We Talk About:

When you should start switching to an agency business model
What you should expect as an agency owner
How to mentally prepare yourself for your new role as CEO
How to prepare for your bigger vision

There's a reference to "last week's" episode, HSDT episode 106, which can be found here

Are you ready to eliminate team management overwhelm?

Watch This FREE Training for Agency Owners!

See acast.com/privacy for privacy and opt-out information.

Many of the women I work with inside of my programs started their businesses to earn a little extra cash. They wanted an extra $500 or $1,000, just to add a bit of additional income to their family’s budget. But now that they’re scaling up to becoming Certified Launch Managers and agency owners, they aren’t earning “pay a few bills” money anymore. This is now “generating wealth” money -- have-everything-you-ever-wanted money. So how do we match our mindset to our income and start thinking about more ways we can generate wealth?

Enter Nechelle Bartley. She’s the owner of Her Future Wealth, an agency that specializes in helping women generate wealth and shift into a wealth-generating mindset. She noticed that the women she works with can sometimes have mindset blocks around generating wealth and she made it her mission to change that.

In this week’s episode of HSDT, Nechelle shares some tips to shifting into a wealth-generating mindset, and how to work it into the systems you’ve already created in your business. As a special gift for you, listeners of our show get access to Nechelle’s audio course "Remix & Accelerate Your Building Future Wealth".

This Week We Talk About:

How to get into a wealth magnet mindset
What hold women back from generating wealth
What are the seven areas of wealth
How to get serious about generating wealth

See acast.com/privacy for privacy and opt-out information.

You started your business because you were sick of being overworked and underpaid. And now that you have a few clients and you’re working on a few projects you’re - wait - still overworked and underpaid? How did that happen!

It may be because clients are filling your time with more tasks than you agreed on. It’s usually not malicious, but it has to be corrected. It’s time to present a new contract with a higher rate. Which is scary, but it can be done! Our guest, LaToya Russell has done it plenty of times and she hasn’t had a bad interaction yet.

In this week’s episode of HSDT, LaToya Russell and I talk about how to get paid what you're worth when dealing with scope creep.

This Week We Talk About:

What is scope creep
How we protect our boundaries when working with our clients
How to approach your client about a new contract
How to protect yourself by writing specifics into your contract

Do you have a hard time giving up control? Me too. I know this business inside and out so it can be hard to hand it over to a complete stranger. Even though I did just hire them to be a teammate in said business 😬

But, at the end of the day, when you run an agency, you have to learn how to let go. And over time, you’ll learn to trust your new team. I did, and now I’m going to make things easier for you too.

In next week’s FB Live, I’ll be talking about 4 Ways to Make Delegation Easier (and Really Do the Delegation Trust Fall)

Check it out at 2pm EST on Sept 28th

over on the

Tasha Booth Facebook page!

See acast.com/privacy for privacy and opt-out information.

It’s time for another mini-coaching session on How She Did That! Today’s question was submitted by Jen Dys. Jen is a Pinterest Strategist and founder of Level Up Business Creative. She works with a variety of clients including e-commerce, brand strategy, coaching, and course creation.

Jen submitted her question after running into a very interesting roadblock. She wanted to know which direction she should scale her business towards. Should she build an agency or creating a group program or digital product? Both directions are incredibly promising for her career, but she’s just not sure which path to take. Our host, Tasha Booth, has an impressive answer, and it’s a lot easier than you might think.

We talk about:

The difference between Market Need and Gut Need
The best timeline for a growth project
How to build off of the community you already have
How to take back a few hours to get into CEO Mode

Are you looking for growth, guidance, and most importantly, time? Are you an online business owner looking to expand but you don’t know where to start?

Look no further! You’d be perfect for the Agency Thrivemind Program! It’s a 12-month program for established Done-For-You Service Providers looking to grow and scale a thriving agency. This is the program you’ve been waiting for!

Click here to learn more!

See acast.com/privacy for privacy and opt-out information.

Since I was diagnosed with ADHD at 23, I’ve spent a good amount of my time learning more about it. That led me to learn more about myself and how I work. And all this learning about ADHD as a business owner led me to find more business owners who’ve been diagnosed as well, which led me to Courtney Chaal!

Courtney is an amazing person who understands the strengths and struggles we’ve faced as someone with ADHD. If you’ve ever felt like you needed a new way of doing things, this is the episode for you. 👯‍♀️

In this week’s episode of HSDT, Courtney Chaal and I talked about how we’ve been able to run our successful business with our ADHD diagnoses.

This Week We Talk About:

What it’s like to be an Online Business Owner with ADHD
How to make your ADHD work for you
How your ADHD can resonate with your clients

Do you own an agency or are you in the process of building one? Are you having a hard time figuring out how to delegate tasks to your teammates? I’ve definitely been there - so I know you might be having a hard time giving up control.

And it makes sense! This business was your baby for so long! But as an agency owner, you need to step into a CEO mindset and trust that the people YOU hired are amazing at what they do and can get the job done. Trust me, I had to learn this lesson the hard way.

In next week’s FB Live, I’ll be talking about how I learned how to give up control to help my agency grow and how you can, too.

Check it out at 2 pm EST on Sept 21st over on the Tasha Booth Facebook page!

See acast.com/privacy for privacy and opt-out information.

Networking on its own can be daunting, but networking as a new business owner while quarantining??? That’s a whole ‘nother ball game.

That said, your community is going to be a huge part of your business. And since you’re a part of our community, we’re going to make sure we focus on what you are able to do. Whether it’s because of quarantine or otherwise, we're going to get you out there and into those (virtual) coffee chats!

In this week’s mini-coaching session, we spoke to Aldana Santarelli. Aldana is a legal translator turned virtual assistant and this week she asked, “How do I network more intentionally without traveling?”

This Week We Talk About:

How to network when you can’t leave your house
Where to find new people to meet
How to approach your (hopefully) new Work Best Friend for a coffee chat

Pinterest is not just for wedding planning and mood boards anymore...and it hasn’t been for a while! That’s because, not only is it your personal inspiration board for pretty pics but, more importantly, it's an entire search engine and Pinterest Marketing Strategists are using it to push their work, and their clients' work, to the top of the algorithm. Cause it works!

Enter Precious Rodgers, a Pinterest Marketing Expert & Ads Strategist (or Pinterest Badass for short). She helps established and online coaches, service providers, & digital content creators jumpstart or enhance their Pinterest strategies. Precious helps her clients get more eyes on their content, grow their email list with action takers, and overall skyrocket their visibility with & without ads through ‘VIB’ experiences.

In this week’s guest episode of How She Did That, Precious Rodgers

joins me to talk about what direction we should go with our Pinterest strategy and now she’s here to help you with yours.

This Week We Talk About:

Using Pinterest as a search engine
How to get new eyes on your (or your client’s content)
How to bring your Pinterest audience to your other platforms

See acast.com/privacy for privacy and opt-out information.

The dynamic duo is back! Jayla Rae flew out to see me for a very important, and now quarterly, business planning meeting and we’re sharing how we plan for the future of our agency.

We found that meeting in person AT LEAST once a year has been a tremendous help when it comes to planning out our future. It can be hard to carry on a conversation about next year's revenue goals when we are answering pings in between Zoom calls and client commitments. And so, the In-Person Quarterly Meeting was born!

In this week’s episode of How She Did That, Jayla Rae and I reflect on our first quarterly In-Person Meeting, how it helped us, and what changes we’re bringing to the agency that you can incorporate into your own business.

Here’s what we learned:

Make sure everyone on your team is on the same page
Have more intentional meetings with specific objectives
Make time to listen to the perspectives of your entire leadership team

Ok, so we all know it’s coming, but when it’s here it sucks and we need to deal with it. There is always going to be this icky in-between phase where you know you want to start a new chapter in your life but you don’t know how to get there. In business, this in-between phase often happens when you’re getting ready to level up. The uncomfortable ick phase is your inner voice telling you it’s time to move on and move up.

Take Skyla Eichelberger for example, she was in the middle of an in-between phase too. She’s been known for her Virtual Assistant services and for the last few years, that’s been her reputation. She has her hand in a bunch of different pots and she knows how to do a little bit of everything. But lately, she’s been wanting to specialize and get into a niche she really enjoys, which is copywriting and content creation. And that’s great! But she wants to know… how does she do that?

In this week’s guest episode of How She Did That, Skyla Eichelberger asks how to get through the messy middle of her business growth journey. Transitioning can be difficult if you don’t know where to start, but the answer is actually really simple.

This Week We Talk About:

What transitioning looks like in a business
How to find your niche in your current work
How to cater your transition to the niche you want to join
How to get the word out about your new packages

See acast.com/privacy for privacy and opt-out information.

Today we’re going to talk about money. I know, it’s not a “polite conversation.” But we are women in business! We need to get paid for the amazing services we offer! To do that, we need to have a conversation about how we price our services and how we communicate that price with our clients. I know, it’s also scary, but it must be done.

Honestly, it’s about our mindset. A lot of people completely lose their confidence when talking about money. Take Amanda Acker’s case, for example, she said she would always kill it on onboarding calls up until the payment part of the conversation. Then, she completely froze. It just felt too uncomfortable and her clients knew that. Some of them even haggled her down to a price she wasn’t comfortable with but accepted anyway. Amanda wants to change that. She is no longer comfortable with leaving money on the table, and neither should you!

In this week’s guest episode of How She Did That, Amanda Acker joins me to talk about how to get comfortable with talking about money with your clients. It’s time to update our money mindset and get paid what we deserve!

This Week We Talk About:

How to upgrade our money mindset
How to reach out to your colleagues to talk about money
When and where to negotiate
How to work with your Kolby 8 personality results instead of working against them

It’s Almost Here!

We’re officially in the month of August and we are TWO WEEKS away from starting our Legendary Launch Manager Certification Program! It’s a three-month program that’s taught, not only by yours truly but by my amazing team as well!

This program was made with Virtual Assistants, Project Managers, and Online Business Managers in mind. In three months we teach you how to create a supportive project plan, how to optimize launch deliverables like sales pages and social media copy, and how to collaborate with your client and their entire team.

We get started on August 28th so click here to save your spot and submit your application.

See acast.com/privacy for privacy and opt-out information.

Are you the go-to helper person? Maybe the extensive researcher with all the answers? The one who knows exactly how to level up someone’s entire life if only they’d ask- because you’ve got a vision board and you are not afraid to use it? Believe it or not, you might already be infusing coaching techniques into how you’re already supporting your clients in your service-based business.

Whenever people look for a virtual support pro, whether they realize it at the time or not, they’re looking for a strategic partner. They want someone who knows how to maximize their business’ potential. Just think about the number of times your clients have asked for your insight or guidance in a situation!

In this week’s guest episode of How She Did That, Lee Chaix McDonough

joins me to talk about small ways you can infuse coaching techniques into your service-based business.

This Week We Talk About:

What a coach really is
How to introduce coaching techniques in your current client work
How to use the C.A.R.E technique to create a safe space for your clients

Surprise! You’re getting free stuff!

Lee prepared a special gift just for you because you listened to her guest episode of How She Did That. Did you get a chance to listen to the C.A.R.E technique part of the episode? If you didn’t, check it out and then come back here to collect your free download, “C.A.R.E For Your Client: 4 Steps to Building Powerful Client Relationships.”

This incredible, nine-page resource breaks down the entire C.A.R.E technique for you and demonstrates how to use it to strengthen your relationship with your clients. Follow Lee’s four-step process to make your clients feel heard and keep them coming back for more.

Click here to download your freebie, courtesy of Lee Chaix McDonough and the How She Did That Podcast.

See acast.com/privacy for privacy and opt-out information.

This week, I caught up with Stephanie Donahue, an alumnus of Legendary Launch Manager Certification, who recently landed her dream job! Stephanie knew she wanted to niche down and grow her business. But after taking countless programs and earning certification after certification, her future dream client posted a listing requiring the one thing she felt the least confident in - launch management!

But Stephanie did not give up. Of course, she didn’t. She’s one of us and one thing I know about launch managers is that we’re resilient and work hard to go after what we want! Stephanie applied to her dream job and our amazing program and today on the podcast, she’s gonna share how she succeeded in both!

Listen to this week’s episode of How She Did That to learn more about Stephanie’s path to becoming a successful Launch Manager and why she chose to try just one more program (our Legendary Launch Manager Certification Program) in order to find that success!

We talk about

Why Stephanie chose to invest in the Legendary Launch Manager Certification even though she was already a certified OBM, Director of Operations, AND Master Marketer.
How the Launch Manager Program made her stand out specifically in launch management more than all the other programs
Why a client would want a Launch Manager on their team
What you learn in the Launch Manager Certification that you won’t learn in other programs
How knowing the right numbers and metrics can help you manage your clients’ expectations

Are you ready to attract your dream clients? You’re in luck! The Legendary Launch Manager Certification Program is open and taking applications for our next cohort! Click here to learn everything you need to lead successful and impactful launches.

See acast.com/privacy for privacy and opt-out information.

I’ve moved “Maintaining Boundaries” up on the list of Important Things to Do in my agency. Not because people are terrible, because most aren’t, but because boundaries create a much healthier work environment for myself, my staff, and the clients we work with.

Maintaining boundaries seems like a hard thing to do, but over the years I’ve got it down to a system. And I’ll share this system with you in four easy steps.

In this week’s solo episode of How She Did That, I’ll be sharing the three main reasons my team and I needed boundaries and four steps we took to maintain those boundaries.

We talk about:

How to identify new boundaries to maintain
How to present these boundaries to our clients
How to enforce these new boundaries in a business setting
And how to work these boundaries into our business structure as a whole

Great news! We’re still accepting applications for our next Legendary Launch Manager Certification Program! It’s a three-month program that’s taught, not only by yours truly, but by my amazing team as well!

Brianna, Lindsey, Jayla Rae. and I will be teaching you how to create amazing outcomes for you and your clients. In three months we teach you how to create a supportive project plan, how to optimize launch deliverables like sales pages and social media copy, and how to collaborate with your client and their entire team.

Click here to find out more about the Legendary Launch Manager Certification Program.

See acast.com/privacy for privacy and opt-out information.

Building a team takes a lot, and I mean A LOT, of planning. So to take a load off your shoulders, we’re gonna let you in on a little hiring secret we’ve been using for years.

When you’re building your team, one thing you must do is make sure that you’re hiring people that don’t just fit into your company culture, but also fully embody understand the company culture. That includes the mission, vision, values, and standards of the company and its team members.

In this episode, we talk to my friend Jamila Payne the CEO of Daily Success Routine has some amazing advice on how to infuse team culture into every step of the hiring, onboarding, and ongoing mentorship of your team.

We talk about:

What is Team Culture
How to create a healthy team culture within your business
How to hire Teammates who are compatible with your business’s Team Culture
How to keep your Teammates excited about their work

Are you an experienced solopreneur or already have a small team? Are you making consistent income in your business and are tapped out on one of your most precious resources - time? Then you’d be perfect for the Agency Thrivemind Program! It's a 12-month program for established Done-For-You Service Providers looking to grow and scale a thriving Agency. Click here to find out more.

See acast.com/privacy for privacy and opt-out information.

It’s time for another mini-coaching session on How She Did That! In today's mini-coaching session, Bianca Smith asks our host Tasha Booth how to get more comfortable adding a team to your business, for her sake and the sake of her clients.

Most agency owners will say the hardest thing about owning an agency is going from a “me” to a “we.” Going from being a solopreneur to having a team is a whole different ball game, and sometimes your clients will question the change. While it’s scary when it happens, it totally fixable

Bianca Smith is the owner & founder of Simplified VA Services -- a VA agency helping small businesses grow their business through outsourcing. She’s an Air Force Veteran and milspouse currently stationed in Madrid, Spain.

We talk about:

How to introduce your team to your clients
How to integrate your team into your workflow
How to release your own fear of letting go

Wanna learn more about how to build your own thriving agency? Check out the Replace Yourself Roadmap Retreat! Spend 2 full days (PLUS A BONUS DAY) learning all about how can build your own successful agency. Click here to save your spot today!

See acast.com/privacy for privacy and opt-out information.

Offering #Allthethings seems like a good idea at first, but it can actually hurt your agency in the long run. In this episode of the How She Did That podcast, Tasha Booth explains why finding your niche is crucial when you go from solopreneur to the CEO of an agency.

Finding your niche is about digging deep and figuring out exactly what you have to offer. When you were a solopreneur you could offer to do #Allthethings for your clients. Even if you didn’t know how to do them, you had the time and energy to Google or YouTube anything you needed.

As an agency owner, you don’t have that luxury anymore. Agencies thrive as long as their work is repeatable. You need your teammates to be able to replicate the results you and your clients want over and over again. For more nuggets of knowledge from someone who’s already been through what you're going through, check out this week’s episode!

Wanna learn how to how to stop doing #allthethings and build your own thriving agency? Check out our Replace Yourself Roadmap Retreat! Tasha, her team, and a few special guests will be spending 2 full days (PLUS A BONUS DAY) teaching you how to build your own successful agency. It’s time for you to earn more, work less, and get back to loving your biz! Click here to take advantage of our Early Bird Special!

See acast.com/privacy for privacy and opt-out information.

What does stepping into a CEO mindset mean to you? That’s the question we asked this week’s guest, Jasmin Haley. Jasmin is the CEO of a six-figure business, and the host of three podcasts. And she dropped some major gems on this episode!

Jasmin’s business focuses on helping women step into their CEO role and build confidence. This is your idea, your business, your life! You need to be able to direct yourself towards your goals, no matter what anyone else thinks. Because the naysayers will have opinions, and they will tell you what they’re thinking whether you like it or not. And that’s ok! They can think whatever they want to think. As long as you have confidence in yourself, it doesn’t matter where they think you should be or where you should go. You are steering your ship. You decide where you’re going.

The confidence Jasmin is talking about is the kind of confidence a CEO has. This CEO level of confidence means that you respect yourself, and you respect your ideas enough to push through, do the work, and keep at it until you get to where you want to be. For more gems on becoming a confident CEO, check out this week’s episode!

Click here to download Jasmine’s 100k Breakthrough Checklist that helps you map out your plan, build your confidence and assess your business foundation so that you can fully step into your CEO role.

See acast.com/privacy for privacy and opt-out information.

I’ve gotta let you in on this hard truth all business owners need to know- limiting beliefs will be the death of your company. Period. You cannot allow old habits to keep you from reaching your goals. And you shouldn’t let them! That limited version of you is not the "you", you want to be. You want to be free to explore, free to be creative, and free to get paid more!

I know this because I had a few limiting beliefs that were holding me back too. But once I identified exactly what was holding me back and stopped these habits in their tracks my whole life turned around. I was earning more, I was hiring an amazing team, and I was able to do #allthethings without burning myself out!

The fact of the matter is, limiting beliefs cost more than they’re worth to keep around. Let’s take a look at these costs in this episode!

It’s time for another mini-coaching session on How She Did That! Today’s question was submitted by Tamsin Parry. A Business Strategist, Agency Owner, and OBM, Tamsin currently services as a mentor at Business Blueprint, Australia’s #1 Business Program, and is featured as an expert on the Bizversity Business Education app. She submitted her question after trying to go the agency route and having it not go as planned, (and who can relate to that, right?!). Even though she had the tools she needed to create such an amazing agency, there are some things that you just learn on the job. Asking questions like these are crucial to being a CEO, and by asking questions and getting the information you need, you will be able to become an even better leader and CEO. Keep asking questions- that’s the only way you’ll grow! Take a look at a few of the questions that Tamsin had and see if you have the same ones!

We talk about:

How to scale with new people
How to balance mentoring your employees with your own workload without burning out
What the hiring process should look like
Knowing when to hire more team members

As mentioned in the previous episode, over the next few weeks we are going to be talking about all things agency-related. This includes a series called, “So You Want To Build An Agency?” where I will be interviewing students from my program Agency Thrivemind to share their stories and experiences with their agency model businesses. Last week we covered what an agency model business is and what it isn’t. Now that you know the definition, you might be wondering if transforming your business into an agency is the right path for you. So, how do you make that decision? What are some things that you should know before taking the leap? Take a listen to this episode to find out my six ways to know if you are ready to start and grow your business into an agency!

See acast.com/privacy for privacy and opt-out information.

Welcome to the introductory episode to a new series I am starting called, “So You Want To Build An Agency?” where I will be interviewing agency owners who have either completed or are current students of my program Agency Thrivemind! You’ve probably heard me talk about agency model businesses in the past. In fact, you might even already know that I own one myself! My agency model business is called The Launch Guild, which includes a team of 25 contractors, full-time employees, and part-time employees! If you are new to being an agency owner or if you are thinking about becoming an agency owner and have questions, then I encourage you to follow this series because I know you will walk away with the answers! During these episodes we will be covering what exactly an agency model business is, why and when you should consider starting one, things I learned during my journey of starting The Launch Guild, the difference between an agency and a “team,” the pros and cons of agency ownership, and so much more! I am so excited for you to hear from some amazing multi-passionate women entrepreneurs as they share their experiences and inspire you to take the leap and go after that CEO title that is calling your name!

See acast.com/privacy for privacy and opt-out information.

I know that everyone has heard of the phrase, “Rome wasn’t built in a day.” As cliche as it might sound, the meaning behind it is so important to be mindful of when developing your business, and it’s something that I really want to focus on in this episode. Starting your business is one thing, but over time as you grow and gain experience, things will start to change! You’ll realize new things about what you’re good at, what you enjoy doing, who you enjoy working with, and what your goals are. One thing you might come to discover is that you want your business to transition into an agency! That’s what happened to Gwendolyn Young, so I asked her to join us to talk about the three things she wishes she would have known throughout her journey of starting an agency. As we all know, life is more about the journey than the destination, and the same holds true for your business! If you’re thinking about starting your own agency, or if you’re a newbie to the agency-owner world, then you will definitely want to take notes on what Gwendolyn wishes she had known when she was you!

We talk about:

How and why Gwendolyn started her business
What you should know about sales and marketing
Being prepared for “the valley”
Transitioning from a solopreneur to an agency owner

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

See acast.com/privacy for privacy and opt-out information.

See acast.com/privacy for privacy and opt-out information.

Welcome to the first “encore episode” of the How She Did That podcast! Last year I published “The Starting Now” series which included 4 episodes of useful information and advice for brand new and aspiring virtual assistants. We are going to be starting a brand new bonus series this month that features a few VA’s I know who are doing amazing things, but before we dive into that I wanted to bring back one of the episodes from “Starting Now” because it covers a very popular question that I don’t think gets addressed often enough, and that is how to know if being a VA will be right for you in the first place? I invite you to revisit this episode with me as I talk about four important things to ask yourself before embarking on the journey of becoming a virtual assistant!

See acast.com/privacy for privacy and opt-out information.

See acast.com/privacy for privacy and opt-out information.

I am so excited to have Carrie Flynn back on the podcast as our first ever returning guest! Carrie helps super-busy and overwhelmed service based business owners and course creators strategize for maximum profit by increasing efficiency in their business systems, tools, and operations. She has completed a number of my programs, such as Booked and Balanced, and she is a current student inside of The Legendary Launch Manager Certification. She has had some major changes in her business since her last visit about a year ago, and I can’t wait for her to share her growth and her success stories with us in this episode. In other words, we are celebrating her wins today because I think her story is exactly what we need right about now to get us feeling inspired and motivated!

We talk about:

Milestones that Carrie has reached in her business while working as a teacher full-time
Her goals for 2021 and what is helping her to achieve them
What changes she made in her business that lead to doubling her income in under a year

See acast.com/privacy for privacy and opt-out information.

Listen, we know this past year has been a lot. And that’s putting it lightly. While it’s so important for us to celebrate our highs, our successes, and our wins, what are some things that we can do to help us get through our lowest of lows, in life and in business? Because let’s face it, for entrepreneurs and online support pros like us those two things usually go hand in hand. I brought in my good friend Becca Reed, who is also a Trauma Therapist, to dive into this topic with us on today’s episode. So, how do we hold space for ourselves to be human and struggle with things, while also continuing to show up in our professional lives, reach our goals, and continue to grow our businesses even when times get hard? Pull up a seat and let’s get into it!

We talk about:

Practical tips for juggling personal stressors, our business, and additional stress from the world around us
Different forms of self care
How Becca “amplifies her impact”

Website

Welcome to our first mini-coaching session on How She Did That! In this episode, we are focusing on a question that is brought to us from admin pro, owner of KISS Virtual Services, and our good friend, Nakia Whittaker-Woody, who is also sitting down with us today to get her question answered! Nakia has been in the virtual space for 23 years while still working a corporate 9 to 5. This is something a lot of you listeners can surely relate to. Not only do you have to balance your time between two different careers, but you also have to balance your mindset, which can be easier said than done! Your mindset is such a key factor in growing your business because once you are confident, committed, and determined mentally, your actions will follow! However, as the humans that we are, we are bound to get stuck along the way. If you’re like Nakia and need some advice on getting unstuck, then this episode is for you!

We talk about:

Being stuck between employee mindset and entrepreneur mindset
Focusing on your “why”
How journaling can help you
How to take the first action step
Saying “no” to things

Have you ever participated in a summit that really resonated with you? Or have you often wondered what exactly does it take to put a summit together? Maybe you’re new here and you’re still trying to figure out what a summit even is! That’s totally okay. We are answering all of these questions, addressing the misconceptions, and dropping some essential tips on what to know and what to avoid in today’s episode.

Here to share her expertise on the subject with us is Krista Miller, founder of her very own summit-hosting business, Summit In A Box. After she launched her very first summit with a tiny audience, she tripled her email list, made $16k in sales, and booked out her services for 6 months! Her motto is that if you can sell a digital product or service, then you can host a profitable virtual summit too. So what are you waiting for? Take a listen and find out if it’s time for you to host your own virtual summit!

We talk about:

How summits can support your business
As a speaker: How to find summits to speak at
As a host: How to find speakers for your summit
What to expect when hosting a summit
What it means to amplify your impact

By this point, you know my Director of Operations, Jayla Rae, pretty well! She’s been on the podcast several times and every time has been awesome and so, I thought it would be fun to introduce you to another member of our leadership team, Lindsey Deatsch. Lindsey is our lead Launch Manager for the Launch Guild and she also manages all of my launches. She’s been with the team for almost a year and immediately was absolutely so amazing that we knew we wanted to keep her forever so, in November of this year, Lindsey because our 2nd full-time employee and it’s still amazing to see the huge difference she’s made on the team in such a short period of time.

Today, I’m talking to Lindsey about what it’s like to be a launch manager. As you may or may not know, my team and I are premiering The Legendary Launch Manager Certification and the first cohort kicks off in just a few weeks. You can go to tashabooth.com/launch to learn more about it. Lindsey is on the faculty of the certification and it’s such a joy to get her input and experience on the curriculum and overall experience.

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

Can you believe The How She Did That Podcasts has been on the air for FIVE seasons and going on 3 years?! This season we will be introducing some exciting new things like mini-coaching episodes, a mini-series on the different levels of growth, and more solo episodes with Tasha, like this one!

So to kick off the new season, I’m talking about how I chose my growth path. What does your growth path look like? How do you figure out what you want it to look like? How does it change from when you are first starting out to after you’ve been in business for a while? These are the questions we are answering in this episode and more. You will want to take notes!

We talk about:

What the term “growth path” really means
How and why your growth path might change over time
Four categories of designing your growth path
Why certification is important
Getting certification as a Tech VA, Director of Operations, Online Business Manager, or Podcast Manager
Our new program, The Launch Manager Certification

Specialties mentioned in this episode:

The OBM Certification with Sarah Noked
Certified Director of Operations with Natalie Gingrich
Podcast Management with Lauren Wrighton
Project Management with Nicole Jackson Miller
Launch Manager Certification with me!!!!!!!! (Tasha Booth)

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

One question that a lot of us have asked ourselves at one time or another is, “How do I discover what my zone of genius is?” When it comes to our careers, how do we fall into that sweet spot of doing what we love to do, while also doing what we’re good at? You probably won’t be surprised to hear that the answer to this is not black or white. That’s because most of us are multidimensional, multi-passionate human beings! We have a wide variety of skill sets, and backgrounds in various fields. This is something to keep in mind as your business develops. It’s okay to change courses, but doing so can be intimidating, confusing, and overwhelming! There are many factors to consider when it comes to switching up your career path, which is why we invited AdeOla Fadumiye to discuss her experience with us on today’s episode!

AdeOla shares with us how to give yourself permission, freedom, and grace to evolve and pivot in your business in order to create one that you love. She is the founder and Chief Execution Officer of Crys & Tiana, a virtual business management and support company for health, wellness, and lifestyle entrepreneurs and businesses. She is also an editor and writer, and provides a range of manuscript editing services to African and Christian women authors, so she knows all about being multi-passionate and multi-talented in her business! She is no stranger to pivoting in her career, and her path to success and happiness has had it’s fair share of unexpected twists and turns. Today we are diving into how you can face these changes head on while staying true to yourself and continuing to thrive in your business and, ultimately, in your life.

We talk about:

Shifting your focus throughout your entrepreneurial journey
Overcoming mindset obstacles that come with pivoting career paths
How much pivoting is too much?
Allowing yourself to be multi-passionate in your business
What questions to ask yourself before pivoting

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

We all know that success looks different to each individual. We all set different goals for ourselves, for our businesses, and for our lives. Some of us might only consider ourselves to be successful once we hit that six or seven figure mark, while others might start off striving for a more modest salary in order to live comfortably and still be able to save for the future. Maybe to some of us, success means being able to buy and own a house one day, being able to afford your dream car, or being able to support a big family. But the common denominator still comes down to how much money we have. It’s easy for us to get caught up in the measure of our success as solely our financial situation. What if we took a step back, and focused on other areas where we are successful in life?

Diving into this with us today is Dr. Cortney Baker, who helps women entrepreneurs transition from their day jobs and side hustles to full-time CEO of their businesses. Cortney is the owner of an 8-figure national enterprise that has more than 650 employees and has provided healthcare to over 40,000 children with special needs! For her, success goes beyond the numbers. Whether or not you have the money coming in that you want to see, how can you be confident in your success outside of your salary and not lose sight of what it is that truly matters? Check out today’s episode to find out!

We talk about:

The true way to measure success
Goals to set apart from increasing your revenue
Preserving small wins over the course of your growth
Why research shows that lack of confidence holds women back
One thing you can do today to improve your mindset

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

On today’s episode we are joined by Sasha Belle Ruffin, a coach, online business manager, and strategist also known as the “Automation Queen”! If you are an entrepreneur or business owner who is tired of doing things manually, and you find yourself in constant need of reliable tools and systems in place so that you can save time AND simultaneously grow your business - Sasha is your girl! Wouldn’t it be nice to remove the pressure of having to be present in your business every day? Even business owners and CEOs deserve a break sometimes! With almost a decade of upper management experience behind her, Sasha started The Workflow Strategist & Co to do just that. Not only did she start her own business just two weeks after having a baby (WOW!), but she also prides herself on being able to automate just about any business out there. She helps women set up the right systems so that they can streamline their businesses and earn more by doing less!

We talk about:

The moment Sasha realized that she needed to start outsourcing
The first action steps she took
What income generating activities she focuses on
Her favorite systems to use for automation
One piece of advice Sasha would give to someone who is new to this process

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

On today’s episode we are switching things up a little bit! We often hear from virtual support pros and support people about how they do what they do and who they serve, but our special guest today Nikki Tucker is actually someone who hires virtual support pros to support her in her business. It’s important for us to hear about the dynamic between VAs and clients from the other perspective to help us gain insight into what they’re looking for, what stands out, what doesn’t work, and so much more. Fortunately, whether or not you are a support pro or a business owner looking to hire support - this episode applies to everyone! Nikki shares some great tidbits of knowledge that are essential for both sides to know.

Nikki is a personal financial strategist and CEO of The Fiirm Approach, a resource company that provides an approach to improving the way you manage your money. She works with women specifically who need guidance on preparing and securing their financial future after a divorce. You could kind of say that what she does and the services she provides are a big deal and very much necessary! Therefore, she does not play around when it comes to hiring the right support. She truly understands the value that support pros provide, especially to people who are not full time in their businesses. She’s had some great experiences, and some not so great, and she is here today to share the lessons she’s learned and offer advice that you for sure don’t want to miss!

We talk about:

Nikki’s first experience with hiring a VA
Using personality quizzes as a tool
Where to go when looking to hire support
Knowing what to look for when deciding who you want to work with
Tips that all VAs should know

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

Today we are talking about strategies that you can implement that lead to doubling your revenue. I know, sounds ideal right? Well, Shontaye Hawkins joins this episode, and she is speaking to us from personal experience! You might think it sounds crazy if we tell you to simply double your prices, right? But...what if that wasn’t so crazy? We know so many of you out there have mindset issues around what you’re charging for your services. Whether you are a support pro charging an hourly rate, or a business owner setting the price for your new course or package, how do you really know what the true value is worth? And then, even once you overcome the mindset piece, how do you take action and make it happen? Shontaye is diving deep with us today to answer all these questions and more.

CEO and founder of Profit is the New Black, Shontaye uses her extensive finance background to work with small business owners and entrepreneurs to eliminate money mindset blocks, gain confidence and clarity around profit strategies, and provide the knowledge and the tools to build highly profitable six and seven figure businesses. In other words, she knows how to set you up for success. She has been featured on Fox News Radio, CBS Radio, Black Enterprise, List TV, and many other media outlets across the country, so she knows what she’s talking about! Check out her template below to help you map out your strategy and kick off your journey towards doubling your revenue.

We talk about:

Why you are not achieving your revenue goals
Figuring out what your revenue goals should be
Action steps that will lead to doubling your revenue
How to have tough conversations around your prices
One thing you can do today to set yourself up for success

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

Do you ever wonder why you see other businesses thriving and steadily increasing their revenue while yours feels stagnant? Do you find it impossible to grow your income without expanding your workload at the same time? In this episode we are talking about how to overcome the internal obstacles that are holding you back from achieving your goals. What are the reasons you are telling yourself that you can’t reach x amount of dollars or live a certain lifestyle? Today we are diving into why self sabotage is a thing and how you can change up your mindset, because more often than not your mindset is really the only thing standing in the way of your own success. You’ll be surprised to learn that scaling your business doesn’t need to be as hard as you think it is!

Here to help us do some soul searching is the founder and CEO of The Unstoppable Woman, Amira Alvarez. Amira knows exactly what tactical strategies and mindset shifts are required to get out of your own way, live life on your own terms, and master the art of achieving any goal you set your mind to. She has helped thousands of women break free from their limitations and accomplish their dreams, whether that be reaching 7-figures, building a business empire, making an impact in the field of entertainment, arts, sports, law, medicine, the corporate world, and so much more!

We talk about:

Amira’s background and how she overcame her own mindset obstacles
Why we plateau once we’re “comfortable”
The first step towards changing your mindset narrative
How to take action once you’ve overcome the mindset piece

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

It’s probably no mystery to you that word-of-mouth is one of the most common ways that people grow their business! While there are so many job search platforms and social media groups that are great resources, never underestimate the power of a good old fashioned referral. Think about how referrals have impacted your own life. Have you ever been in need of a service, or an idea, or a product, and had someone who you trust make a recommendation? Or maybe someone close to you has asked you for your help. You wouldn’t recommend something to your family member or your bestie (or maybe even your own client!) unless you KNEW that it was the absolute best and that they were going to love it. This is how you want people to feel about working with you! But is there something that we can do to increase our chances of getting those referrals? The answer is yes!

We are diving into this on today’s episode, and joining us is CEO Amy Lockrin, who is going to share her zone of genius with us on all of her referral strategy secrets. With Amy’s company, The Operations House, she and her team offer one-on-one coaching, system implementation, project management, and so much more - from basic to the most intensive processes! And the best part is that she built her six-figure business from the ground up, and almost completely off of referrals alone! If outbound marketing is not your forte, and you want to know the best way to get people talking while you sit back and focus on what's really important to you, then today’s episode is for you!

We talk about:

Scaling your business utilizing the clients you already have
What a referral strategy is and how to implement one
The first step towards increasing your referrals today

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

In today’s episode we are talking about all things email related! Emails are such an essential part of your marketing strategy because it’s the most direct way for you to connect with your audience and it really gives you the opportunity to build an authentic relationship with those who are reading. Sure you can post on social media, but you never really know who’s looking at your content, and an even smaller percentage of those people are actually engaging with you! If you send an email, you know it’s going to pop into your subscriber’s inbox. But even that is only half the battle! You want to make sure your audience is actually opening your emails, reading them, and clicking on your call to actions, and most importantly, you want them to avoid that dreaded “unsubscribe” button like the plague! Now, you may have some questions before you click “send.” For example, how often is too often to send? What if you have to actually write emails not only for your business but for other clients as well? And the copy is one thing, but what about the visuals? We want our emails to not only sound good, but look great too!

Here to give us the answers to all of these questions and so much more is email extraordinaire Kate Doster. Not only did she start her own freelance copywriting business, but she has also created online courses, ebooks and coaching packages all about email marketing, copywriting, tech, and online businesses! And on top of that (as if that wasn’t enough) she has a podcast called Inbox Besties that you should definitely check out if you still want to learn more about email marketing after listening to today’s episode!

We talk about:

Having fun with your email list (who knew this was a thing?!)
The process of writing emails or copy for someone else
What questions to ask the person who you’re writing for (or questions to ask yourself)
One thing you can do this week to improve your emails
Kate’s free mini course of copywriting hacks!

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

We are onto Episode 4 of the Starting Now Series. This is our FINAL episode and boy do I have a treat for you! I'm introducing you to Kierra Wilson. Kierra is a prime example of what's possible when you work for what you want, find your zone of genius, and decide not to quit! So many women ask me if it's possible to be a mom, wife, have a 9 to 5 job AND be successful as a Virtual Assistant...enter Kierra who's showing you that you can do it!

I can't wait for you to hear our conversation filled with real talk about the ups and down, successes and failures Kierra has experienced in our online journey. And just WAIT until you hear about her business income last month! #BlownAway!

Also, I make an extra special announcement about the 3 day challenge I've got coming up starting October 5th, it's called The Virtual Assistant Fast Track Challenge and you won't want to miss it! Check out the full details here >>> tashabooth.com/challenge

Being the new kid on the block can be tough so in episode 3 of the Starting Now Series, I'm going to give you 5 tips to make it easier and stand out in a good way as you get started as a Virtual Assistant.

See acast.com/privacy for privacy and opt-out information.

Not sure what to offer as a new or newer Virtual Assistant? No worries, it's a common concern. In Episode 2 of the Starting Now Series, I'm going to share some info with you on 10...well, actually 14 surprising niches can dig into and services you can offer as a Virtual Assistant.

See acast.com/privacy for privacy and opt-out information.

Have you ever wondered if becoming a Virtual Assistant is right for you? Maybe you've even started your business but you're struggling a bit and it's making you have second thoughts about this whole thing. In this 4 part weekly series, I'm going to help you decide if being a Virtual Assistant is right for you and help you get started on your VA journey! Get ready for the Starting Now Series!

See acast.com/privacy for privacy and opt-out information.

If you were able to pitch your business and gain exposure in the media to land more clients and create more visibility for yourself and what you do, would you be interested? If so, then today’s episode is for you! Public relations is something that we don’t really hear much about in the online virtual support business space, and we want to know why that is! If someone asked you to define what public relations is, would you be able to? Do you know what the benefits are of utilizing PR? It’s one of those things that we have all heard about and we know it exists, but we never really pin-point why or when it’s necessary for your business or how exactly to implement public relations into your business! That’s why today we are learning why this is such an under-utilized marketing strategy, and here to teach us is none other than the fabulous PR pro Christina Nicholson!

Before Christina got involved in PR she spent about 10 years working as a TV reporter and anchor. At that time while she was working long hours in a grueling and inflexible schedule (on top of being a mom!), she noticed a lot of people in PR had never actually worked in the media, and had no concept of what it was like to be in the newsroom or put a story together. That’s when she decided to start her own PR agency, and it has been flourishing for nearly five years! With her team of eight rockstar women who all work remotely, she helps small business owners get exposure in the media without paying for advertising. That sounds like a win-win to me!

We talk about:

Potential repercussions for small businesses that gain media coverage
What a media pitch list is and how to make one
How to know when we're ready for PR and if it’s the right route for us
The first steps towards getting prepared, and how to present ourselves as legit

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

Today we are talking about getting unstuck in your business and what to do when you start feeling like you're not loving your business or what you're doing as much as you did before. When it comes to virtual assistance or the online business space in general, it can be such an easy trap to fall into over time. Especially these days, I’m sure all of us have felt stuck in some way or another. It’s totally normal to realize and acknowledge that maybe something you used to love doing a few years ago (or even a few months ago for that matter!), you just don’t love doing any more. As humans we are constantly evolving, so it’s only natural that our businesses should evolve along with us! Luckily there is a solution, so be sure to give today’s episode a listen if you are someone who is currently in need of getting unstuck in your business.

Joining us today all the way from New Zealand to help us get unstuck is entrepreneur, author, speaker, and host of the ‘Untapped’ podcast, Natalie Sission. Her area of expertise is all about teaching you how to “Get Paid to Be You!” (Um, sign me up please!) She has a HUGE following and she is such an incredible example of someone who literally does all of the things! Today, though, we are honing in on her insight to transitioning your brand without crashing and burning, tapping into your potential, and getting paid to do what you know, love, and do best!

We talk about:

How and why Natalie transitioned her brand
How to deal with fear of starting over and judgement from others
How to focus on your niche without limiting yourself
One piece of advice for someone looking to transition their business/brand

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

Are you someone who dreads or avoids getting in front of the camera to create videos for your business? Maybe you struggle with finding the right words to say, feeling authentic, or perhaps you have no idea where to start when it comes to finding the right equipment to use. There are cameras, microphones, lights, editing software... the list goes on and the options never seem to end! Then, once you have your videos all beautified and perfect, how can you use them to market yourself? Believe it or not, there is actually SO much that goes into recording videos for your business if you really want to connect with your audience in a way that looks beautiful, on-brand, and professional! Our guest today, Holly Gillen, refers to it as “business cinema,” and she is talking to us about all things video in today’s episode.

Holly has been working in video production for over a decade, and she has been running her own online business since 2013. Some of her clients include the Sundance Channel, HBO, Sony Music and Nick.com, so yeah, we believe she knows what she’s talking about! She has experience as a Camera Operator, Video Producer, and an Editor, and she is here to help leading ladies like you learn the skills you need to save yourself time on both sides of the camera!

We talk about:

The definition of “business cinema”
Why videos should be part of your content strategy
Techniques and tools to help those who feel more comfortable “behind the scenes”
What equipment do we need?
How to create a lot of content without over-complicating the process
Pre-production and post-production
How to promote your videos
One thing you can do this week to get started with video

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

One of the most pivotal moments in your business is making the transition from seeking work from anyone who will pay you, to being in a position where your DREAM clients are actually coming to YOU! Can you say “goals”? Because it’s definitely one that most of us share! An important thing that we all must learn eventually is that we should never feel like we have to say yes to every single client who comes out of the woodworks. It doesn’t serve our best interest, and it doesn’t necessarily serve theirs either. Think about it, if you were looking to hire a service-based business or entrepreneur would you hire the first person who writes you back on social media or would you spend some time sifting through your options to find someone who you feel a connection with? Putting in the time to figure out what works best for you will ultimately lead to better results, and this can be applied to many areas of our lives. When it comes to your career, YOU hold the power to figure out what you want it to look like, and then execute that by making decisions that will turn your dreams into your reality. I promise you, it really is that simple!

That’s also why women like Michelle Vroom exist, she is a marketing coach who helps women solopreneurs not only hit that six-figure mark, but do it while attracting their dream clients! She strongly believes that there is no cookie-cutter way to market yourself in order to sign your dream client, we are lucky enough to live in a time where we can actually reach our ideal clients through so many channels. On top of that, she does it all while being a mother to two young boys! So if having a lack of time to market yourself (or learn how to) during your busy day to day schedule is something you’re struggling with, then today’s episode is definitely for you.

We talk about:

How to start developing your marketing plan
The next step to take after establishing who your dream clients are
Effective methods of conducting marketing research
Why certain marketing strategies may work for some but not others
How to do all of this with a limited amount of time
What is one thing you can do to get started today

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

Although I’ve been in business for over 4 years now, my agency, The Launch Guild, is only 2 years old! How crazy is that? It feels like I’ve been growing this thing for much longer! When I first started my agency I felt a lot of overwhelm. I felt a lot of burnout. I felt that it was harder rather than easier and I definitely didn't understand why people were so into agency model businesses!

And what I grew to realize is that I was starting to build my business the wrong way. So this episode is my advice on what you should do instead. If you're thinking about an agency model business or already have an agency, consider this a must listen!

In this episode I’ll share…

What exactly is an agency model and does it differ from just “having a team”
The fears and mindset blocks I had to overcome to fully lead my company as the CEO
My realization that I was the bottleneck and how I changed that
How making sweeping changes in your business is similar to a crash diet (hint: don’t do this)
How mapping out my org chart changed everything...any what exactly an “org chart” even is
The difference between reactionary hiring vs. proactive hiring and the failed vs. successful results it’s produced
The ONE THING you should start doing now to prep for your agency.

Whew! This 20 minute episode is jam packed with gems!

While you’re here, check out my free 15 minute training on 5 steps to eliminating team overwhelm as an agency owner.

See acast.com/privacy for privacy and opt-out information.

What do you think of when you hear the word “networking”? Do you picture yourself in a room full of professionals feeling nervous to approach one of them and make an introduction? Or does networking to you mean spending hours online researching, making comments on social media, and sending emails? Whether in person or online, we can all agree that networking is an absolute key part of finding and landing opportunities that lead to success. If you’ve ever heard the phrase, “It’s not about what you know, it’s about who you know,” then you get it! You might know someone who seems so gifted, almost lucky, when it comes to networking and making connections. Like every single time they reach out to someone it always results in a response that turns into this amazing relationship. If you’ve ever felt envious of people like this and wondered, “How in the heck do they do that?” then give today’s episode a listen and find out!

Joining us today to share her expertise is publicist and owner of Kaye Publicity Inc., Dana Kaye. Over the years Dana has been able to take what she has learned as a freelance writer, book critic, and brand manager for authors and apply it when teaching and coaching entrepreneurs. As you will hear her mention in this episode, she and many of her clients are what she calls “book people,” and therefore she is no stranger to the struggles of an introvert! Luckily, being an introvert doesn’t have to hold you back from absolutely killing it when it comes to networking. If that’s something you’re currently battling with, then today’s episode will definitely resonate with you!

We talk about:

How to overcome that fear and anxiety of having to network in a room full of people
How to navigate this when starting your business
How to choose your networking events and who to approach
How to deal with opportunities that fall through
What is one thing you can do today to become more comfortable with networking

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

Whether you are just starting out in your journey to entrepreneurship, or you’ve had years of experience, you have probably been told at one time or another that it’s important to “build your brand.” But do you know the reason behind why it is so important to not only build your brand authentically but to stick to it? Well, if you need a refresher, then you’ll definitely want to check out today’s episode. Your brand is something that you should live and breathe when it comes to your business, and therefore something you should really be in love with! I know - that sounds major, right? So how do you even get started?! Think about some of your favorite brands. What is it that you love about them? What draws you in and what makes you stay? Having an authentic brand that truly speaks to who you are is the first step towards building an authentic audience!

Joining us today is brand strategist, Maranda Joiner. She has created a 3 session branding process that is designed to refresh any business. Maranda speaks about branding from a foundation of mindset and an authentic connection to purpose. She teaches entrepreneurs how to create a brand they love, and shows them how to date their target audience by making them fall in love as well! So remember, if you feel as though your brand is not quite “all together” in the way that you really want it to be - that’s okay! It’s never too late to re-brand. Sit down and brainstorm, start fresh, and create a strategy and a plan. (It’s not just all about logos and colors!!!)

We talk about:

Purpose and intention and what that means in terms of branding.
How to discover your “why” and use it to find “your people.”
What about your website will make people feel connected.
What you can do today to start building a more focused connection in your brand.

Visit tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

Today we are diving into one of the most intimidating factors about finding success as an entrepreneur… sales! How do you convince someone to spend their hard-earned money on your services? How do you ensure that what you have to offer is really worth your asking price? How do you make a sales pitch without coming across as too “sales-y”? Maybe you feel like there are so many superstars out there already and you just don’t know how to stand out. Or maybe the thought of building a loyal audience from the ground up seems overwhelming and you don’t know where to start. While these skills may seem to come naturally to some, most of us have to practice and practice until we find our footing and figure out what works for us. One important thing to remember is that you will never close ANY sales unless you TRY!

Here to help us address all of your totally valid questions and concerns is engineer, coach, entrepreneur, and podcaster, Michelle Marie! As the owner of Put Your Passion To Work, she is a mindset and business coach who helps women find their passion and put it to work by starting profitable coaching businesses, all while working a full-time 9 to 5 as an engineer! As with most things, when it comes to bettering yourself and your business, a huge part of that (and an excellent place to start) is your mindset! In addition to all of the amazing insight Michelle has to offer on today’s episode, she has also offered to give you over 50% off on her discovery call guide to getting clients every time with no pushy sales tactics - yes, please!!!

We talk about:

The first steps towards gaining confidence and improving your sales pitch
The difference between an “interview” and a “discovery call” and why you want your consultations to feel like the latter
How to build a rapport with potential clients
How to handle rejection, i.e. potential clients who are not ready or willing to invest in you
Why video conferences are really better than audio conferences
What your “I help” statement is and why you need one

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

I’m recording this on Monday, June 1st after a few days conversations & protests coming to a boiling point of racism, race inequality and police brutality.

Now, if you’re anything like me, you’re feeling a bit inundated with all of the post and information and stuff that’s coming at you, I get it. But here is what I know, this conversation isn’t going away and I am asking you to do your part in creating and facilitating real and lasting change.

Part of doing your part is growing an amazing and profitable business. Why is that? Well, that leads me to our podcast episode today. Earlier today I went live in my FB Group and shared the reasons why you succeeding in your business is about way more than you! And I wanted to share the content of that FB Live here.

The audio is raw and unedited, I say um a lot and probably repeat myself a bit and you’ll hear me saying “hi” to those joining live and responding to the group a time or two but I’ve been asking people to show up authentically and perfectly imperfect for the last few days and that requires that I do the same. So here you go.

What does it mean to have financial freedom within your business? Is this something you have achieved? If it is, then you know exactly how powerful and important this milestone can be and why it’s so necessary for us as women to discuss! If you’re currently on the other end of the spectrum and financial freedom is something you are intimidated by or working towards, know that you are not alone and your feelings of frustration and confusion are totally relatable. If it was easy, everybody would be doing it! Luckily, there is a solution for those of you who may be feeling like it’s impossible to deal with what you just don’t understand. That is why today we are talking about all things money.

Joining us today is CFO Danielle Hayden, co-owner of Kickstart Accounting, Inc. and creator of the twelve-week program, The Profit Planner. With over 10 years of corporate accounting under her belt, Danielle now provides entrepreneurs with the tools and strategies they need to manage their bookkeeping, the resources to grow their profits, and the confidence to finally understand and control their finances! In this episode Danielle shares with us her background on how she gained her experience, some of the patterns she has noticed in her clients over the years, and how she has used her knowledge of all things finance and money management to help them. If this is a topic that you have been struggling to come to terms within your own business, then you definitely need to hear her words of wisdom!

We talk about:

What “financial success” means
How that financial success can be sustained long-term
What it is that stops people from hiring a bookkeeper, and how to overcome that fear and take the leap
How to use key performance indicators (KPIs) to track your finances
One thing you can do this week to start improving your financial journey

For more information, visit https://www.tashabooth.com/podcast!

See acast.com/privacy for privacy and opt-out information.

Today we are talking about digital products and why your business would be well served by offering one. It’s actually way less intimidating than it sounds! The term “digital product” covers a wide range of things. This could be an online course or program, an e-book, a “How To” webinar, or a number of other items. The good thing is that this is something you can explore and benefit from no matter WHAT type of service-based business you have. According to today’s guest, Gemma Bonham-Carter, digital products can help to grow, monetize, and scale your business while creating the income and the impact that you are meant for.

Gemma is a blogger-turned-online business coach who specializes in digital products. She learned from personal experience by growing her own blog from a hobby into a money-making business after she used her knowledge to create digital product offers for herself. In this episode, she shares her insight with us on the wonderful world of digital products including how she got started and became an expert on the subject! She also tells us about her Free Class that she offers, in which she provides “behind the scenes” information on her favorite strategies along with tips and tricks she used to help grow multiple six-figure businesses.

We talk about:

How to recognize when you’re ready to transition from providing a service to teaching others the knowledge and the skills to do that service themselves
How doing that can actually earn you more money in the long run
When is the right time to create a second website or social media account
What is the first step in figuring out what type of digital product to create
How to use “freebies” to draw in leads

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

Have you ever wondered how the world of podcast networking works? How do you find guests to be on your podcast? How do you pitch yourself as a guest to be on someone else’s podcast? We are talking about all of these strategies in today’s episode. Maybe you listen to podcasts for inspiration, maybe you listen for entertainment, or maybe you utilize them as an educational resource. Whatever the reason, podcasts are continuing to grow as a trend, especially among service-based online business owners. Being interviewed is one of the best marketing strategies around, and if you are curious to know what tangible impacts your business could experience as a result of those 30-60 minutes, you’ll definitely want to give this episode a listen!

A “podcast visibility strategist” as she calls herself, Angie Trueblood joins us to discuss how you can use podcasts to grow your business and build meaningful relationships. She offers her insight to those who may feel like their particular niche or area of expertise is already so popular and therefore they have nothing “different” or unique to offer. This belief could not be further from the truth! There may be lots of people out there who do what you do, but there is only one YOU and nobody does what you do the way YOU do it. As Angie tells us, you don’t have to be solving the problems of the world, you just have to solve one particular thing for your ideal client.

We talk about:

Why and how service-based business owners should be pitching themselves on podcasts
What is the first step in getting the ball rolling
How to set your interview apart from all the others
Selecting the right podcasts to pitch yourself to
Once you pitch yourself, what happens next?

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

Whether you are launching a new course, a website, a podcast, or anything else under the sun one thing that we can all agree on is that we want everything to be absolutely PERFECT. Unfortunately, we also know that there is no such thing as perfect and the impossible to plan for often happens. We are only human after all, and can’t predict every little thing that could go wrong or that we aren’t prepared for. The good news is that mistakes are how we learn and improve. The other good news is that there are people out there who exist to help you in prepping your launch to be as close to perfect as you can get, and they worry about the small stuff so that you don’t have to!

One of those lovely people is Steph Taylor, founder of Steph Taylor Co. She is a digital product launch strategist who has helped entrepreneurs in launching their online courses, memberships, eBooks, you name it, she’s done it! She has seen so many of the most common (and uncommon!) launch mistakes in the process, and she knows exactly how to help you avoid them. In this episode you will hear us discuss some of the launch nightmare stories that we have experienced, how we problem solved our way through it, and ultimately turned them into success stories.

We talk about:

Ways that we can safeguard so that our launches have the best possibility of success
How to work through things that go wrong
How to avoid a launch that results in zero sales
How to bounce back after a bad launch
Why it’s important to be flexible and listen to your audience

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

In this episode, Sam shares her insight with us on why it’s never too late to start learning about how to legally protect yourself and your business at any stage, and why you should never feel ashamed or embarrassed for asking questions or reaching out for help. She also touches on why you should always ensure that you are taking your legal advice from actual legal professionals, and she helps us separate the facts from the myths!

We talk about:

Common legal mistakes that people make when starting a business
Three key things that all first time, brand new business owners should know
The difference between a Sole Proprietor vs. an LLC vs. an S Corp.
Which legal documents are important to have in place
What business insurance covers and what it’s protecting you from

Visit https://www.tashabooth.com/podcast for more info!

Looking to be seen as an expert in what you do? Let’s start with getting your content on point! Knowing exactly how to communicate who you are, what you do, and who you serve AND be able to deliver value-packed content to your ideal client is a MUST in order to stand out from the rest. As a copywriter and content marker, Danielle Cevallos knows exactly how to do this and she’s going to guide us through the steps of creating content that not only converts but also enables us to establish authority in our niche.

See acast.com/privacy for privacy and opt-out information.

Can you even imagine being able to market your Virtual Support Business that feels good? Brit Kolo believes that you can in fact do that; show up as who you and and how you best shine. In this episode, we’re talking about how to create a marketing plan that aligns with your Myers-Briggs personality type. I love how Brit puts it — “When you feel good, your audience feels good!” because too many times, we’re following the rules of “I should” instead of “I want to”. Brit walks us through how to break this cycle and show up authentically for both ourselves and for our ideal clients.

See acast.com/privacy for privacy and opt-out information.

It's the premier of Season 4! Can you believe it?! I'm so excited to not only bring you more interviews with amazing women who will help you build your skill set as a Virtual Support Pro, but I'm also excited to dedicate a few more episodes to both solo content as well as mini-coaching sessions.

I'm kicking off this season with a very special episode with my right hand, and Director of Operations, Jayla Rae! Over the last 15 months of being a part of The Launch Guild, Jayla Rae has been so integral in the company's growth and internal improvement. Recently, Jayla Rae went full time with the company and we're going to get really vulnerable in talking about how that rather small shift has initially rattled both of us in terms of mindset and limiting beliefs.

Visit https://www.tashabooth.com/podcast for more info!

We’re talking all about money systems on the show today! My guest, Joyce Washington, is a coach, consultant, and CFO. She helps her clients where they’re at, using her expertise for that area. She has been an accountant for over twenty years. She is a CPA as well, but she doesn’t do tax work. Money is her thing!

We talk about:

What a money system is
The different parts of the money system
Which parts you absolutely need to include in yours
How to automate the process to make it easy for you and your clients
What bookkeeping software should help with, and what you need to do yourself or hire out
What parts of your money system you need to be in everyday
The most important part of your money system
The checklists she created for you to help you with your money system

Visit https://www.tashabooth.com/podcast for more info!

Hiring in your virtual support business is usually a really scary step. We know that in order to scale our businesses and be able to step into our CEO power, we have to have help. But it’s also one of those things that are super scary because we often feel like nobody else can do it as well as we can. There are all these “what if” fears that come up with hiring… What if I hire the wrong person? What if they steal my clients? My guest today, Roshni Shaikh took this leap super early in her business and is here to talk all about that process.

Roshni is a Conversion Copywriter and Brand Messaging Strategist for thriving businesses. She helps them increase sales and amplify their influence with copywriting and messaging. She started as a business blogger two years ago and kind of jumped into copywriting a year later. She has learned from the top industry experts, like John Bonini.

We talk about:

How and why she decided to jump so early into hiring her first team member
How she figured out what she could do budget-wise in order to be able to hire somebody
Whether the first person she hired was working on work for her clients or on her own business tasks
How she decided what to delegate first and what she had her first team member doing
How she onboarded her first team member so that she felt supported as she stepped into her business
The tools they use to communicate and work together
One thing you can do this week if you are looking to hire your first team member

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

This is the first episode of the New Year of 2020! I’m here to talk to you about how my team and I mapped out our profit plan, and plan in general, for 2020. There are many things for you to look forward to and things we are so freakin’ excited to put into action! I’ll be sharing some questions to ask yourself in reviewing 2019 and moving into 2020, as well as how we came up with our plan for the New Year.

I talk about:

The questions to ask yourself as you review 2019 and move into 2020
How my team and I answered these questions
A peek at our 5-year plan
Some of my fears that I had to work through as I planned for 2020
What I plan to keep, toss, and add in 2020
Information on our exciting programs that are already filling up
The episode to listen to that will help you review your 2019 year

Visit https://www.tashabooth.com/podcast for more info!

As a launch specialist for course creators and a course creator myself, I understand the importance of collecting data from your students in order to improve course success rates and student satisfaction. I also understand how time consuming collecting that data can be.

Enter Dr. Lindsay Padilla to save the day!

She is the ex-professor-turned-entrepreneur behind Build a Better Beta, an online program that helps influential experts release courses to their audiences quickly and easily, so they can focus on their teaching. The Better Beta Framework was born out of her tenure-track years teaching adults online at a community college and the ridiculous amount of learning she's done in all things education. With this unique background, she is also the rambunctious host of the Academics Mean Business Podcast and Community, which shares the journeys of other academics who have made the leap into entrepreneurship.

On this episode we’re diving into how to automate the process of market research and student testimonials so that you can make your client’s course (or your own) truly amazing!

Visit https://www.tashabooth.com/podcast for more info!

When many of us start our businesses, we want better lives and more freedom. Then, we get into the thick of it and lose that path. We realize that we’re really working forour business, instead of working for the life we want our business to create. My guest today, Linsi Brownson, is a life coach for entrepreneurs. She helps them live successfully and align their business so that it really supports their life. She is here to talk with me about surprising and delighting our clients, and how part of that is loving what you do and being excited about taking care of your clients.

We talk about:

What surprising and delighting your clients means for you and your business
Some examples of surprising and delighting your clients
How you can become indispensable to your clients
3 tips for surprising and delighting your clients
Practical ways to do this for your long-term clients when it becomes more about being consistently supportive than surprising and delighting them
How surprising and delighting your client doesn’t mean that you don’t need to maintain healthy boundaries
About the Surprise and Delight Mad Lib worksheet download, she created for you

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

Stepping out of our businesses from time to time is necessary, whether it’s to have a baby, go on vacation, or simply to enjoy some time with your family. Today on the podcast, we’re going to talk about how to prepare for extended time away and how to step back into your business after time off. My guest today, Kelsey Kerslake, is the CEO and Creative Director of Pine Gate Road, a branding and web design agency that does personal brands for experts, coaches, and thought leaders.

Kelsey and I were in a year-long mastermind together. Before she joined that mastermind, she was a solopreneur and doing everything herself, and driving herself crazy as a result. She wanted to have a baby but knew she wouldn’t be able to sustain her business the way it was at that time if she were to take time off or be able to spend more time with her baby. She started thinking about her business structure and wanted an agency model to support taking time off. She shares her journey to achieve this in today’s episode.

We talk about:

Some of her fears when it came to taking time off for maternity leave
When she started prepping for her maternity leave
How she figured out who she needed to hire and what kind of support she would need to achieve her goals
How she slowly hired out her zone of genius and how she felt about doing that
What she did when it came to team communication to make sure she was taking time off as she needed to
The first steps you can take in order to be able to step back in your own business
About the free course, she is sharing with you about the basics of brand strategy

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

My guest, Gretchen DeVault, does all the things. In that way, we have a lot in common. She has a few different businesses and passions. She runs a web design and development company, does branding, runs a podcast called Lean the F*ck Out, and also does music. She is in multiple bands and writes and plays music. We are talking about podcasting today. It has become such an awesome medium for people who love long-form content, which means many virtual support pros out there are needing to learn the back end of it in order to support their clients.

We talk about:

How long she has had her podcast
Why she decided that podcasting was THE thing for her, and how she didn’t originally start it for her business but used it to share her business
What surprised her in her podcast journey because of what she thought would be easier or harder than it was
Her 3 primary phases of podcasting
One thing that you can look at this week to tighten up the podcasting process in your own, or your clients’, podcasts to really turn them into a well-oiled machine
About her airtable scheduling template that she is sharing with you

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

See acast.com/privacy for privacy and opt-out information.

My guest today, Sidel Stewart, is definitely the person we want to talk to about automation. She calls herself a Possibility Ambassador who makes it possible for small, service-based business owners to focus on delighting their clients and sourcing new ones. She takes care of their back office, mainly with high-level executive support, coupled with specialist automation workflow processes and systems to help things run smoothly.

We talk about:

What she does first when she goes into her clients’ businesses to automate their processes
How we can figure out what we really need in our businesses, instead of being distracted by shiny object syndrome
Her top 4 favorite automation tools and why they’re her favorite
One bonus tip for VAs when it comes to helping clients with automation

Links mentioned:

Website

Onit! Communications Instagram

Sidel Stewart Instagram

Onit! Communications Facebook

Sidel Stewart Facebook

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

Do you take a weekly CEO day or even half-day? Do you even know what a CEO day is? If not, no worries! My guest today, Cadri Cunningham, and I are going to talk all about them! By the end, I know you’re going to be excited to plan your next, or first, CEO day. This season we’re talking all about stepping into the role of CEO in our businesses. I really want to get it across that we are not only service providers, but also business owners, and we need to treat ourselves as a CEO in our business.

Cadri is a Certified Director of Operations for small business CEOs that are ready to get back their time and love their business by leaving behind workload overwhelm. She is the founder of Simplify with Cadri, a business operations agency that partners with visionaries to provide high-level strategy, business planning, team leadership and operations management so that they can take actionable steps toward their big visions.

We talk about:

What a CEO’s primary focus and responsibility should be
How we can balance being in the day to day with being the visionary we need to be in order to be the CEO
Who the average CEO needs in their business in order to support them
One thing you can do today to start acting more like the CEO of your business
Her download for you with 7 simple steps that you can make in your business today in order to step into that CEO role

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

Earlier this season, we had someone come on and talk about burnout. You may be wondering why we are talking about it again, and that’s because I think it is under-talked about in the online space especially. It’s kind of a badge of honor to hustle and grind, which is not the way I like to run my business and neither does my guest today, Renee Reese of the Intuitive CEO. She is a business coach who helps people create successful businesses on their own terms, without the burnout and craziness of building an online business. I’m excited to talk about burnout again and to hear Renee’s perspective and advice on the subject.

We talk about:

How she knew that she was burned out the first time - how it felt and what she did to deal with it
Whether she just let her previous business go when she was ready to move on, or if she had a process to closing it
How she prevents burnout from happening again in her current business
Her advice on how to get started if you want to make a huge pivot in your business due to feeling burned out and not wanting to do it anymore
About her Vision Formula Guide that she’s sharing with you

Visit https://www.tashabooth.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

When it comes to owning a business with a team, hiring smartly is important. My guest today is Stephenie Zamora, who has a multifaceted business. She helps people step into who they are here to be and the work they are here to do. She helps them at all points in their journey and she’s done an amazing job of bringing all of her passions together into one great business. We have both been working on hiring smartly in the past year and we go over that process today.

We talk about:

The first hire Stephenie made in her business
Why she decided to hire social media out first
What her fears were around hiring
How she prepared for her first hire so she knew that they would deliver the way she wanted them to
What her job posting looked like then, and what it looks like now
How she weeded through applicants
How she onboarded the person she hired after she decided on them so that they felt supported
Whether she uses any kind of probationary period
Words of encouragement she has for you when you’re hiring your first team member

Visit https://www.tashabooth.com/podcast for more info!

It’s all about the systems in your business! That’s why we’re talking all about SOPs today with my guest, Rhonda Melogy. She is a Systems Strategist who likes to dig in and help people maximize their most valuable asset - their time. She is getting ready to launch a second membership around building a system for your business when it comes to where you are in your business as well as where you are in your season of life.

We talk about:

The definition of a SOP
3 reasons we really need SOPs in our businesses, no matter what stage of business we are in
Which SOPs Rhonda suggests we create first in our business
Her favorite tech tools for SOP creation
How SOPs make things run smoother
One thing you can do this week to start working on your SOPs that will make a huge difference
The SOP template that she’s sharing with us

Visit tashabooth.com/podcast for more info!

When I was up-leveling in my own business, it was difficult to get over the hurdle mindset wise of charging more. We’re talking about high-ticket sales on the show today with my guest, Laura Wright, an Epic Sales Ninja. She serves ambitious, conscious, service-based women who are building something big in their businesses. She believes it starts with yourself and is about impact, what you’re offering, who you’re offering it to, and how you put it out there so that everyone can make a lot of money.

We talk about:

The mindset side of things and how that needs to shift first
Why you can’t charge your value, but what to do instead
What Laura says about hourly vs. charging high flat fees
Two things to do in your sales process
Two things you can do this week to get one step further in feeling comfortable with these higher-ticket sales
All about the free PDF copy of her new eBook

Visit thelaunchguild.com/podcast for more info!

Language is a huge component of finding your ideal clients and repelling the wrong ones. Figuring out the right wording behind what our clients are looking for and mirroring that back to them helps us accomplish that. My guest today, Jacqueline Fisch, writes copy for other business owners and also teaches them to write for themselves. She is here to help us figure out our language.

We talk about:

What client words even mean and why they’re important
How client words come into play
How you can narrow your niche down without feeling like it’s too narrow
One thing you can do this week to start finding your client words and targeting your ideal client
Jacqueline’s website copy download and how it can help you with your website copy

Visit thelaunchguild.com/podcast for more info!

One of the things that people forget is that the client experience doesn’t just start once they officially become a client, it starts from the very first time they get introduced to you. At The Launch Guild, we have done a huge amount of work on this year. My guest today, Erika Tebbens, is a Business Growth Strategist for female and gender-expansive entrepreneurs. She is here to talk about elevating the client experience and what that looks like.

We talk about:

What a client experience includes
How language choice plays a part in attracting the right people and repelling the wrong ones
How selling starts from the point of messaging that person
The pieces of a good-feeling relationship with clients from the very beginning
How you can build and nurture that good-feeling relationship with them
Why a follow-up system is important
How referrals affect the client experience
One thing you can do this week to cultivate better client relationships in order to get raving fans
The free download she created to help you achieve a strong sales method and a framework for your discovery calls

Visit thelaunchguild.com/podcast for more info!

Pricing and packaging your services as a Virtual Support Pro can be one of the toughest things to get right in your business. Are you priced too high? Are you priced too low? Should you price hourly or by scope of work? It’s a crazy long list of questions and it’s hard to nail down an answer because it’s all about doing what’s right for you, your business, and your personal situation. My guest today is Erica Quigley, the owner of Quigley Management Consulting. She is a Business Operations Consultant who helps scale high growth companies to increase their efficiency and profit margins.

We talk about:

What questions you should be asking yourself as you first start figuring out your pricing and packaging
What other things, besides client work, you should be looking at when you’re figuring out your pricing and packaging
How pricing and packaging change as you build and grow a team
One thing you can do this week to either increase your prices or streamline your packages
The spreadsheet Erica created to help you figure out how much you should be charging per hour to meet your salary goal

Head over to thelaunchguild.com/podcast for more info!

In the world of Pinterest, Kate Ahl, is a rockstar, but what some might not realize is how large of a team she has curated at Simple Pin Media. She has a team of 40 people. A few months back, Kate hired The Launch Guild team to build and manage her membership, The Collective, and it’s been such an amazing experience to get an inside glimpse into the community and rockstar team culture that has been curated at Simple Pin. I asked Kate to come on the podcast today so we can talk #allthingsteam.

We talk about:

Simple Pin’s current team structure and who she has on her team
Where the magic happens within the team culture
How she manages and personalizes such a big team, and keeps that going as it grows
What team meetings look like and how often they happen
How the hiring process works
Tools and resources she has used to get good at team building and management
One thing you can start to do that will impact your team culture and growing your team

Visit thelaunchguild.com/podcast for more info!

Last week, in episode 51, we learned all about how to maximize our visibility in Facebook groups, while minimizing the amount of time it takes. In this episode, we’re learning how to do the same with social media content that we post on our own channels. My guest today, Jenny Suneson is going to help us make a greater impact with our content. She is the owner of Confetti Social, a social media marketing agency. I can’t wait to get started!

We cover:

The biggest limitations that Jenny sees for virtual support pros when they’re being inconsistent on social media
How we can be consistent on social media while still limiting the amount of time it takes
How Jenny uses SmarterQueue for Facebook and Twitter
What kind of content resonates really well with her audience, and how she decides what content she is creating for Facebook and Instagram
What she uses to schedule Instagram posts and why it’s her favorite
How often you should be posting if you want to stay consistent and get visible
One thing you can do this week to become more consistent with posting on social media
The SmarterQueue training video she created to help you be more productive on social media

Head over to thelaunchguild.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

I've got a special bonus episode today where I'm sharing 3 things I wish I knew when I figure started my Virtual Assistant Business. I'm also inviting you to a special free training that I'm hosting on September 25th called The $1K VA! It's all about how to make your first (or next) $1K as a Virtual Assistant. Click here to register for the training!

See acast.com/privacy for privacy and opt-out information.

The online space is so noisy and full of people. That’s why it’s so important to be visible and get noticed. My guest today is Jana Osofsky of Jana O. Media. She is a rockstar Content Manager and Content Systems Strategist. Her VIP services and workflow trainings are for visionary online entrepreneurs and those who support them. Her audience aspires to consistent visibility, but with less hustle and more ease, so that they can attract ideal clients every day with their content and be free to serve them. That’s something we all aspire to! Jana’s visibility plan is rock solid and seeing how she moves through the online space in such a strategic and organic way is awe-inspiring.

We talk about:

How Jana seems to be everywhere at once
How to systemize posting in other Facebook groups
Tips to streamline your visibility and marketing plan
Her best tips and tactics for being consistent in Facebook groups
One thing you can do this week to increase your visibility or start getting your content pieces together
Jana’s video that walks you through her Asana project for her visibility plan

Head over to thelaunchguild.com/podcast for more info!

Whether you have experienced burnout before or not, this episode is for you. Our guest today, Naphtali Roberts, is going to give us some actionable tips on both recovering from burnout and preventing it in the first place. She is a life and business coach, therapy practice owner, wife of a creative entrepreneur, and mother to three little kids. Her goal in life is to have a world where the pain of the busyness stops feeling more comfortable than the unknown of letting ourselves notice and feel our feelings, fears, and alignment in our life and business. We talk about:

The definition of burnout for entrepreneurs
How beliefs and fears contribute to burnout
Early signs of burnout and how you can start to notice them
How to prevent burnout before it even happens
How she uses 4 simple steps to shift those beliefs that cause burnout

Links mentioned:

4 Simple Steps to Changing a Belief

Facebook Community

The Everyday Mind Podcast

Visit thelaunchguild.com/podcast for more info!

See acast.com/privacy for privacy and opt-out information.

A few months after starting her business, my guest today realized that she wasn’t just doing virtual assistant tasks for her clients, but was rather moving into the role of an Online Business Manager. Cory Zacker is an OBM that specializes in working with professionals in the therapeutic space. She created The Haven, not only to help people run their businesses but to literally make their lives less stressful and more enjoyable. Cory is here to answer all of our questions, like what the difference is between a VA and OBM and how her clients took the news of her business transition.

We talk about:

The difference between a VA and OBM
What the transition looked like for her, her clients, her website, and the different pieces of her business
Why it’s important to be patient when making a transition
How she used pep talks to help her through the transition
What she loves most about being an Online Business Manager
The one thing she finds the most difficult in her OBM journey
One thing you can do this week to bridge the gap if you have been thinking about transitioning from a VA to an OBM

Head over to thelaunchguild.com for more info!

In just eleven months, my guest today grew her income from 0 to 6-figures. Brandi Mowles is a Social Media VA turned Facebook Ad and Sales Funnel Strategist. In addition to running the service-based portion of her business, she also helps other service-based businesses scale to 5-figure months, so that they can enjoy the same financial and life freedom that she has.

One of the income streams that has contributed to Brandi’s increase in revenue has been through affiliate marketing. She shows us how we can use the tools we already have, and the services we already offer, to bring in consistent, additional revenue through affiliate marketing. We talk about:

How she niched down in her own business and took things a step further in diversifying her income
How programs she is already using help her generate additional income without feeling sleazy or overly salesy
What platforms she uses to share about the affiliate programs
One thing you can do this week to start promoting affiliate programs and generating affiliate income

Visit thelaunchguild.com/podcast for more info!

A lot of business growth in a short period of time is super fun, but kind of like riding a lion. It’s exciting, but you’re afraid it’s going to eat you at the same time. When it comes to a project management system, you need one that fits yours, your team’s, and your clients’ needs.

My guest today, Meridith McCarty of McCarty Virtual Services, built her business and team pretty quickly and found that she needed a robust project management system for both her team and her clients. In her search, she found Teamwork PM. We talk about:

Why Meridith decided on Teamwork when her team started growing
The benefits and features of Teamwork that she really likes
How it’s important to think about how your project management system will grow with you as you add team members
Pros and cons to using Teamwork
How Teamwork has a cool cost feature for startups
One way you can see if Teamwork is the right tool for you this week

Visit thelaunchguild.com/podcast for more info!

“Tax Strategy” ugh!I know that phrase is not the sexiest of conversations in the world for most of us, but my guest today thinks it is and she helps to make taxes and money so much more comfortable for her clients (including me!). Amy Bradbury is my friend and personal CFO. She is the CEO of Empowered Profits, a full-service accounting agency for entrepreneurs and online businesses.

Amy and her team challenge the notion that old white guys are the ones that should be in charge of the money, by bringing a fresh perspective to the financial conversation, transforming feelings of anxiety around money management into confidence and clarity. Amy breaks money, taxes, bookkeeping, and more down for us today. We talk about:

When to start looking for a bookkeeper, accountant, and/or Virtual CFO.
What money strategies you need to start thinking about when your business starts growing.
When and why to consider an S-Corp.
Why you need to look at taxes all year long and not just from January 1st to April 15th
Two things you can do this week to prepare yourself for the upcoming tax season

Visit thelaunchguild.com/podcast for more info!

How does someone get really good at being the CEO of their company? They practice...a lot! Sara Christensen is our guest today and brings with her over 20 years of entrepreneurial experience. There’s such a wealth of information in this episode that I seriously can’t even tell you what the real “nuggets” are, you’ll just have to listen to the whole thing. BUT, some of my favorite takeaways include…

Deciding the vision for your business in order to figure out how you show up.
Making a choice between having a big ego and growing a business.
Getting comfortable with things being messy sometimes.
Your most important business asset (hint: it’s not great marketing)
Why Sara tells her team to “rush to make the mistakes”.
Moving from an Employee to CEO mindset
How changing your language changes your mindset and moves you to your goal.

See? Just too much goodness!

Head over to thelaunchguild.com/podcast for more info

Have you ever felt stuck in your business? Usually, periods of “stuckness” (yes, that’s a real word) happen right around the time we’re about to uplevel. Without even realizing it, we block ourselves from our business blessings and often make it so much harder than it needs to be.

Our guest today, Shelagh Cummins, is not only a Business Coach, she’s my business coach and she’s the perfect person to talk us through the 5 Barriers to Business Growth. Shelagh and I walk through the common themes she sees when people are stuck and how to create “power moves” to break through the barriers and hit your next level.

In this episode, we chat about…

Money/Time: One is unlimited and one infinite. When we think about them backwards, we create problems!

Discomfort: How allowing yourself to feel the discomfort and then move anyway creates bold action.

Trust & Vulnerability: Asking for help and hiring...ugh! It’s hard!

Excuses as Facts: How our mind is our biggest limit and what to do to overcome our limiting beliefs.

Visit thelaunchguild.com/podcast for more info

See acast.com/privacy for privacy and opt-out information.

Can you even believe that we’re already in Season 3 of the How She Did That Podcast? I can’t! This season is dedicated to the virtual support pros who have been in business for a while and are looking for some more advanced strategies in the way of hiring & managing team, selling higher ticket offers, taking some time away from their business, and just fully embodying the role of CEO! I am so excited for all of the amazing women I’ve interviewed for season 3 and I can’t wait for the crazy amounts of awesomeness their going to bring!

If you’re still new to the Virtual Support game, fear not! There are lots for you this season, just know that some of what’s talked about should be stuff that you put in the back of your mind for future reference instead of feeling like you have to act on it immediately. When you’re first starting out, building strong foundations is your goal and focus so you’re right where you’re supposed to be!

In this week’s episode, I’m kicking it off with my first “Ask Me Anything Q &A Session”. Last month, I asked my email list to submit questions that I would then answer on the podcast and boy did they deliver! Here are the questions I’m answering in today’s episode…

How did you transition from offering VA services to becoming an OBM/agency?

How do you turn work off in your mind when the clock says your workday is over?

How did you choose a mentor when first starting out?

What’s the difference between a coach and a mentor?

What does a Project Manager do and how do inbox management work?

What’s a “day in the life of” Tasha look like and what are the long term plans & goals of The Launch Guild?

What is one thing you think all online service providers need to hear more often that is not said enough?

What tips and ideas can you share for showing up live or on video for those of us who just can’t gather the courage or simply don’t know what to say.

Can you share some other ways to generate revenue without growing into an agency?

How did you build the confidence to put yourself out there and market yourself as a VA?

Is it better to create your own website or have it created?

How you set up your and manage taxes as a VA/OBM?

As a multi-passionate entrepreneur, how do you do everything? (Biz Owner, Coach, Mentor, Course Creator, Podcaster, etc)

These questions were so amazing and I had a blast answering them. Check out the full episode now and then come join my Facebook Group where we dive into Q & A super often!

Head over to thelaunchguild.com/podcast to learn more!

See acast.com/privacy for privacy and opt-out information.

Multitasking may actually make you less productive. My guest today, Angie Martinez from Angie’s Desk, recently discovered the power of batching her work. She helps boss ladies with their day-to-day tasks, so that they can focus more on the visions for their businesses.

When Angie emailed me about how her new way of working was improving her productivity and focus, I just knew I had to have her on the show. I absolutely love this topic! She is here to tell us how she batches her work schedule and how it benefits her. Today, we talk about:

What batch work scheduling is
What her own batch work schedule looks like
How she implemented the batch work schedule in her own business
How much time you need to schedule for each project
What the mental shift is like moving from multitasking to batching
How she figures out time for other things
One thing you can do this week to be better at batching your own workday tasks

Head to thelaunchguild.com/podcast for more info

Some people connect how much you are hustling and sacrificing, or how much money you make, to how successful you are. It’s not about those things, it’s about meeting needs. There is a better way. You can have both the money and a good home life.

My guest today, Sarah Dumas of Abundance Daily, is a business and money mindset coach who helps entrepreneurs and business owners shift into a higher consciousness to receive financial abundance. We’re talking about how to shift your mindset from constantly hustling, to a better work-life harmony so that you can embody the definition of an Abundant CEO. Today, we talk about:

What the definition of an Abundant CEO is
How to achieve work-life harmony
The mindset shift that needs to happen
What you can do this week to live more abundantly in your business and life

Head to thelaunchguild.com/podcast for more info.

Finding the right coach can be a pivotal step in helping you reach your goals in minimum time while also making minimal mistakes. I once heard someone say that "coaches pull the answers out of you that are already inside", that's so true! I credit amazing coaching (coupled with hard work) as one of the chief reasons for the success in my business. Today, I'm going to share with you my own journey through the coaches I've hired and the programs I've been a part of and give you 3 tips for finding the right coach for you.

I'll also share info on my 6 Month 1:1 and Group Coaching Program, Booked & Balanced which starts its next round on August 19th and is open for registration now. It's specifically for Virtual Support Pros who have built their foundations are ready to grow a profitable and sustainable business that aligns with their life goals.

Go to thelaunchguild.com/podcast for more info.

When you hear the word “branding,” do you automatically think of color palettes and font pairings? I have to admit that I do, but my guest today, Caroline Pigott is going to share with us why your brand message needs to come before all the pretty things. She is an Ideal Client Attraction Consultant and Business Coach whose passion it is to help service-based businesses feel excited about their vision again, attract their dream clients, and position themselves as the go-to person in their industries.

When you’re an entrepreneur, you are creating your own personal brand. That means that your marketing is more personal, and it is important to do marketing in a way that you feel good about. That’s where your brand message comes in. Today, we talk about:

What a brand message is
What a brand message helps you do
Which 3 key things go into creating your brand message
One thing you can do this week to start solidifying your brand message

Go to thelaunchguild.com/podcast for more info.

Dubsado is all the rage in many virtual support circles. We’re going to find out from today’s guest, Carrie Flynn of Virtual Simplicity, what she loves most about this CRM and how best to use it. She helps entrepreneurs and business owners who are overwhelmed with #allthethings learn how to simplify their businesses and lives.

Carrie is obsessed with all things systems and automation and loves helping others feel less stressed and overwhelmed. One of her favorite systems is Dubsado, which has changed many lives. Today, we talk about:

What Dubsado is
What client processes Dubsado allows you to automate and simplify
Which industries Dubsado works well for
Her top 3 favorite things about Dubsado
How to take it slow and learn how to use it
How amazing the Dubsado team is
One thing you can do this week to get started with Dubsado

Head to thelaunchguild.com/podcast for more info

Niching down is one of those things that everyone is asking about. It is something that can improve your business all around. My guest today, Sharice Enis, recently niched down into her target market. She is the tech-savvy content creator, strategist, and entrepreneur behind Sharice & Co. She helps coaches, consultants, and service providers turn their knowledge into online courses and more.

We’re talking to Sharice about the niching down process, why she found it necessary, and how it actually improved her business altogether. It may be a challenging process to go through, but it doesn’t have to be so hard. Today, we talk about:

What niching down is
How you decide what your niche is going to be
What process is involved in niching down
What big challenges she experienced when she niched down
What challenges you face when you haven’t niched down yet
The one thing you can do this week to niche down and figure out what you want to market

Head to thelaunchguild.com for more info

When I first started my business, taking a vacation was really hard. When you’re not in your business, you feel like you’re not serving your clients and have to figure out a way to continue working while on vacation to keep them happy. I want to help you figure out what will work best for you to take vacations, so you don’t feel chained to your desk and you have the opportunity to take a break when you need and want to.

One of my core values in my business is to take vacations. As much as I love my business, I also know that it’s important to enjoy my family and to celebrate what I do, what I’ve accomplished, and the fact that I’m a business owner. My husband and I enjoy doing our vacations together and we appreciate the time to bond as a couple and family. Today, I talk about:

How to prepare your clients for your vacation
What you need to think about to make this work for you
How to make sure you have someone to keep your business running, whether as a solopreneur or someone with a team
Setting up channels for communication when it’s needed
How to let your clients know that you will be going on vacation and when you’ll be back

Head to thelaunchguild.com/podcast for more info

See acast.com/privacy for privacy and opt-out information.

One of the biggest ways to stand out as a Virtual Assistant is through providing new clients with a client welcome packet. We’re going to talk to my guest today, Amy Demone, about the importance of a client welcome packet. She has designed marketing plans, built sales funnels, strategized webinars, acted as a customer service unicorn, created membership websites, and so much more.

Creating a stellar client experience is a huge part of differentiating yourself in the virtual assistant market. Their experience with you starts way before they become a client. Once your client has said yes or has been onboarded, you want to start create an even better experience to show them how you work and what it’s like to work with you. Today, we talk about:

What a client welcome packet is
What key things to include in your client welcome packet
How to shine with your client welcome packet
The one thing you can do this week to start creating your client welcome packet

Head to thelaunchguild.com/podcast for more info

If you are a teacher, or someone who is building your virtual assistance business and not looking to make it your full-time job, then this is the episode for you. My guest today is Stacey Ogden, founder of Side Hustle Teachers and creator of Side Hustle Summer Camp. Her mission is to help teachers build businesses outside of the classroom, to provide them with financial security, alternative means to support themselves, and a way to follow their passions.

Stacey is here to talk to us about building your business as a side hustle to bring in additional income and to foster a place for the passions in your life that the classroom may not provide you. She wants to make it easier for her fellow teachers to start a side hustle. As someone who taught at a private school for around five years, I understand how a classroom doesn’t feed all of your passions. Let’s see what Stacey has to say about how she side hustles:

What struggles she sees when it comes to why teachers are hesitant to start side hustles, even when they want to
How having a side hustle can help you want to stay in your classroom
What steps to take when you want to start a side hustle
How to set realistic expectations in your side hustle
One thing you can do this week to start working on, or figuring out, your side hustle

Head to thelaunchguild.com/podcast for more info

See acast.com/privacy for privacy and opt-out information.

When faced with an all too common decision to stay home with her new baby or return to a fast-paced and demanding career that she loved, my guest today knew there had to be a way to have both. Shannon Miles is an advocate for people to have the career and flexibility they crave to keep their priorities in a healthy order. She is the CEO and co-founder of Belay, a staffing company that serves businesses all over the U.S.

In order to have both the time with her child and the career she wanted, she created the idea of “the third option.” She wrote a book about it called The Third Option: Why a Woman Doesn’t Have to Choose Between a Career and Family, but Can Actually Have Both and Succeed. She helps women figure out if that will work for them through the book and her website. Today, we talk about:

What the third option is and the story behind it
Why it doesn’t have to be either staying at home or working
What the transition is like when you step out of your full-time job
How she and her husband were able to pay down their debt and figure out the space to be able to say yes to the third option
What Belay is and how it helps women choose the third option
The one thing you can do this week if you’re feeling the pull towards the third option and want to make it a reality

Head to thelaunchguild.com/podcast for more info

See acast.com/privacy for privacy and opt-out information.

You don’t need to create brand new content all the time, because not every single eyeball is on your content all the time. Repurposing your client’s content will become your best friend! My guest today, Tamika Auwai is the CEO of Orisha Creative, a full-service digital marketing agency serving 7-figure business owners in the personal growth and personal development field.

Tamika is here to talk about how she repurposes content for her clients in a way that doesn’t feel overwhelming. She and I have partnered with each other on a couple of our clients’ teams, and she is one of the most giving and creative minds that I know when it comes to digital marketing. Today, she and I talk about:

What repurposing content is in the first place
How repurposing content helps your client be in more places at once
Which niches that repurposing content works better for
What kind of content you can repurpose, and how
What the workflow looks like when repurposing content
Two things you can do this week to start the process of repurposing content

Head to thelaunchguild.com/podcast for more info.

April was one heck of a month at The Launch Guild! In this BONUS episode, I'm not only celebrating our success but also sharing with you some of the key lessons I learned from experiencing our highest grossing month ever!

See acast.com/privacy for privacy and opt-out information.

My guest today, Lanie Lamarre from Miss #GSD, helps overwhelmed service-based bosses quit crying in the shower. She shows her clients how to use systems in a way that their time, energy, and focus are aligned to their actual goals and desires. One of the ways she helps her clients with this is by using Airtable. If you’ve never heard of Airtable, in short, it’s a system that allows you to see all the information in one place, how you want to see it, and how you and your team understand it the best.

Lanie found that it was just a vicious cycle for her clients coming back to her every two or three months because they were stuck thinking in the employee mindset of tasks and checklists. She wanted to create a way to break people out of that bad cycle, so that they could actually plan and strategize like a boss. Airtable gave her a platform to create a planning system for them to just do that. Today, we talk about:

What Airtable is and what you can do with it
Her 3 favorite things about Airtable that work well for your business
What programs Airtable integrates with
What you can do this week to start using and integrating Airtable into how you’re already running your business

Head to thelaunchguild.com/podcast for more info

See acast.com/privacy for privacy and opt-out information.

Profit First is a business financial management system that has taken the world by storm. My guest today, Lynne Somerman, is going to share with us how to start implementing this simple technique into our own businesses in order to improve our profit margins. She is a financial coach who helps entrepreneurs feel less stupid and sad about money by teaching practical skill building, habit changes, and mindset work.

Implementing the Profit First technique helps you focus on your zone of genius better, rather than being more focused on the money aspect. It makes this part of your business as simple and painless as possible and helps you improve your profit. Today, we talk about:

What Profit First is and how it works
How to start where you are to implement changes
What the biggest hurdles she sees with money when working with someone for the first time
What changes people see when they implement Profit First techniques
5 steps you can take today to start implementing Profit First in your business

Head to to thelauchguild.com/podcast for more info

For many virtual support professionals, sales conversations are not second nature. My guest today, Renee Hribar, explains how there is something missing when it comes to online sales, and what we can do about it. She is a sales coach who has sold millions of dollars worth of products and services and has also trained thousands to sell for the first time. She is known in her industry as a fun, energetic sales coach who leads with the heart.

When we first met, I was looking for a sales coach for introverts to do guest training for my mastermind program and she was recommended by no less than ten people. Now, I know why! Her enthusiasm is absolutely magnetic. Hear what she has to say about making sales, and about connecting with and converting potential paying clients, both online and in person:

What cycle of events that has to happen to get to know them first
How connecting and selling are not separate
The importance of upselling
How to connect with potential paying clients in a genuine way
Tips on what you can do today to generate more leads, increase your close rate, and get better at sales overall

Head to thelaunchguild.com/podcast for more info

Are you ready to pack everything up and take it on the road? My guest today, Esther Inman, is a full-time digital nomad currently living with her son and veteran husband in Bali, Indonesia. She runs a 6-figure agency, with a team of eight virtual workers, and provides online training programs that help other women launch their virtual work life too.

Esther is going to share her journey to living abroad. She will also be providing some tips for those who are ready to pack it all up and take it on the road. We talk about:

What it was like when she and her husband decided to take everything on the road
How they decided Bali was where they would be for a while
What considerations you need to make when you decide to travel as a digital nomad
Which international hubs are great to start with as a digital nomad
Tips for deciding if being a digital nomad is for you and choosing a location

Head to thelaunchguild.com/podcast for more info

Creating content that attracts and nurtures your ideal client can be a lot easier than we sometimes make it. My guest today, Abby Herman, is a content strategist and content creator for service-based B2Bs and is passionate about helping businesses grow their own online visibility with the right content at the right time.

She and I met at a mastermind retreat where Amy Porterfield mentioned that what you do when you’re not launching is even more important than what you do when you are launching. That is where the nurturing needs to happen. Today, we’re talking about how and when to create the content you need to attract your ideal client in a way that nurtures them and keeps them coming back. We talked about:

What nurturing your audience means
What type of content is necessary
How to decide what content vehicle and topics we need to use
What you need to include in your opt-in that will help your audience and keep them coming back
What journey you, as a virtual assistant, can take your audience on
One thing you can do this week to nurture your audience better

Head to thelaunchguild.com/podcast for more info

We have an amazing opportunity to use our businesses and platforms to do so much good. However, we oftentimes get stuck in not knowing how to show up in the world and be the change we want to see. My guest today, Kelly Ruta is a psychotherapist turned personal mastery expert for female disruptors.

Kelly tells us what a disruptor is and explains how we can become change agents in the world, to break down the status quo that doesn’t serve the greater good. She teaches women how to up their inner game so that they can go out and create that very positive disruption in their communities, industries, countries, and governments. She and I talk about:

Who the change makers are
How to know if you are a change maker and how to become one
How to figure out what we need to be focused on
Ways we can integrate being a change maker with our business
The importance of starting where you are
Why you need to work on inner disruption, first and always
How to deal with people who resist the change we are trying to create
Tips on how to make a contribution that is not bound by money

Head to thelaunchguild.com/podcast for more info

Asana is a powerful task and project management tool that is one of the most widely used in the online business space. My guest today, Emma Perols, is an Online Business Manager who runs Get Organized with Emma. She helps her clients go from reactive to relaxed through the simple, but effective, business systems and helping them manage their daily operations.

Simply put, Emma is a systems powerhouse and the number one person to talk to about Asana. Most people go from project to project, trying to figure out what they need to work on each day but Emma is going to share with us exactly what you need to do to be more productive and organized with Asana. Today, we talk about:

What Asana is and how to use it for ourselves and our clients
Where you need to hang out on Asana to be productive and organized
Why choose Asana over other project management systems
Her top 3 favorite features in Asana
Which part of Asana is underutilized
Her favorite integrations for Asana
The number one thing you can do to better utilize Asana this week

Head to thelaunchguild.com/podcast for more info

You may be wondering what sales strategy and money mindset have to do with one another. A lot of the times when we make money, we feel like it’s not safe to do so because of what we learned about money when we were younger. My guest today, Erin Lindstrom, is here to explain what sales strategy has to do with money mindset.

Erin is a sales strategist and money mindset coach for high-vibe female entrepreneurs. She helps her clients achieve their business goals with a blend of down-to-earth spiritual tools and practical techniques. We are going to learn how to eliminate our money blocks and take our businesses to new heights today. We talk about:

How copy and sales are related to each other
What common money and mindset blocks there are in business
What sales strategy and money mindset have to do with each other
Practical tips you can implement to overcome your blocks
Metaphysical ways you can work with your mindset
One thing you can do this week to improve your money mindset and start earning more

Head to thelaunchguild.com/podcast for more info

As service providers, we often spend so much time improving our clients’ businesses, that we forget to take care of our own. We get overwhelmed and are not sure where to start. We are so great at supporting others that we don’t realize we need to get support and be strategic for our businesses as well.

My guest today is Natalie Gingrich, an Operations Consultant, and Certified Project Manager. She shares with us her 7 pillar process for improving our business strategy and thereby improving our bottom line. We need to get our CEO hats on so we can meet our goals and grow our businesses like we are doing for our clients. She and I talk about:

How everyone needs support, no matter what level they’re at in their business
How getting strategic in our businesses is more important than being strategic in our clients’ businesses
Steps to take to be strategic in the 7 pillars in your business
How hiring help can help you build leadership and grow your business
What piece of strategy you can start implementing this week

Head to thelaunchguild.com/podcast for more info

After graduating from college with honors in communication studies and securing a well-paying corporate job, Kara Fillion started seeing ads on Facebook about people working from their laptop and traveling around the world. She found herself determined to make this her own reality and started putting in the hard work. Less than a year later, she hit a monumental milestone in her business and had her first $10K month.

Kara did research about working from her laptop and started hiring coaches to learn the ropes. In the last two years, she has worked with three coaches and got the help she needed to make her own business a reality. I’m a huge proponent to hiring coaches, being in a paid mastermind, or having a mentor to help you advance your business, and Kara did just that. She has officially been running her business for ten months as a VA/OBM. She helps busy entrepreneurs with their social media, tech, strategy, and business management. Today, she and I talk about:

How she hit her first $10k month in January, 10 months into running her business
Tips on how to overcome fear
Why mindset plays a huge role in reaching your goals
What it meant to her business success to hire coaches
How you don’t have to have a huge team or work 80-hour weeks to hit a 5 or 6 figure month
One thing you can do this week to work towards your own $10K month

Head to thelaunchguild.com/podcast for more info

See acast.com/privacy for privacy and opt-out information.

I have a super special guest today...my husband! Scott and I have been married for almost 2 years now and together for almost 4. When I first started my online business, he was pretty foreign to the whole thing but, he's always been super supportive. I wanted to have him on the podcast today, firstly, because it's Valentines Day and #HandHearts, #Sweetness, but secondly, because I get asked pretty regularly questions about how my husband feels about my business and also advice for what to do when your spouse isn't too keen on your new entrepreneurial adventure.

I thought having a non-entrepreneur take on the whole thing might be a great idea. I loved Scott's insight on topics like how to be supportive, what he thought when I first started my business, and, of course, how we keep the love alive.

Hope you enjoy!

Can you imagine running your business while homeschooling AND working a 9-5 job?! I sure can’t but our guest today, Tarin LaRoux does just that. I know that the word “supermom” sometimes gets a bad however, I think Tarin has earned that cape. You’ll hear from our episode how Tarin keeps everything organized and “how doing all the things” doesn’t mean you have to do them alone. (we get to talk a lot about Tarin’s super supportive boyfriend which I love!).

If you’re someone trying to balance it all, definitely check out this episode for some major inspiration that it CAN in fact be done!

The land of Pinterest has busted wide open as an online platform brimming with opportunity for business owners looking to find other ways to target their ideal clients. And where there’s opportunity for business owners, there’s also opportunity for the virtual team who supports them. My guest today, Monica Draudt took her own love for Pinterest, learned what it could do in the world of business, and leap head first into a successful business as a Pinterest Strategist.

I talk all of the time about the power of niching down and becoming an expert at one or two high ticket and high value services and Monica is a prime example of what just that. Today, she and I talk about:

How Monica started her online business.
Why Monica chose Pinterest as one of her premium service offerings.
How Monica makes more working from home than she did in her full time job.

I recorded this episode out of an abundance of joy over the relationships built and communities I've become a part of over the last two years in my business. I believe that, if you want something in your biz, you gotta go and get it and that includes friendships. Let's face it, the online space can be a lonely place and so today's episode is all about how I found my tribe of friends online and built some rock solid relationships. I'm giving you my four favorite strategies to use to grow relationships both from behind your laptop and in person.

See acast.com/privacy for privacy and opt-out information.

When it comes to mindset for online business owners, Heather Gray is the swift kick in the pants we all need. Heather Gray is a clinically trained Mindset and Leadership coach at Choose to Have it All.com who I have had the pleasure of hearing her speak on multiple occasions. Her “tell it like it is approach is always encouraging (even if it stings a bit at the time).

In this episode on Imposter Syndrome, Heather & I Chat About:

How action frees us from being held captive by our “old tired stories”.
Why Heather doesn’t believe in Imposter Syndrome.
How self doubt is the price of admission of becoming a business owner.
How to start when you don’t feel like you know enough.
Why you don’t need another course. (hint: you’re stalling)
Why patting yourself on the back is essential for your biz brain.
Being ok with being a work in progress.
How to talk back to our inner critic.

This month marks exactly one year since I went into business full time for myself and, while there have been many "unexpecteds" in my entrepreneurial journey, one of the biggest ones is how going from working a full time 9-5 to working from home would effect my body.

One thing you may not know about me is that, before I started The Launch Guild, I was the full time Health and Well Being Director for two YMCAs. I've been a professional dancer, personal trainer, and group fitness instructor. Up until now, fitness and wellness have been infused in every fabric of my life and my day. So my body was pretty shocked when I went from constantly moving to constantly sitting. And it was NOT happy.

Today on the podcast, I'm going to share with you the steps I took to get back on track with my wellness goals. Even though I now have to be more intentional about staying active, it doesn't need to be difficult and, I've found that more I respect my body, the easier it is to stay sharp and focused in my biz.

Also, make sure you grab my free downloads where I'll be sharing my 10 minute at home workout routine, my favorite green smoothie recipe, and a stretch routine you can do from your desk.

I've been so excited to share this episode with you that I've been practically BURSTING at the seams!! Today, we're going to talk about how I planned my 2019 and, most of all, I'm inviting you to the VA Profit Planning Challenge. It's a free 5 Day event happening from Monday, January 7th through Friday, January 11th.

During the challenge we'll be covering:

Day 1: Living Without Limits- Asking the questions that create crystal clear clarity around what you want in 2019.

Day 2: What Gets Measured Gets Improved- Tackling all the numbers to figure out how we make this the best year yet!

Day 3: What's Your Big Scary Goal- Putting a name and a face on our revenue goal. What does it look like and how do we get there?

Day 4: Mindmapping Your Way To Success- Now that we've got our BIG goal, we're going to generate some BIG ideas to make it happen!

Day 5: Scheduling Yourself Up For Success- Putting it all on paper and creating an implementation plan and timeline for all of these goals!

Even though the challenge doesn't start for another few weeks, the party starts now! So sign up today and let's get started!

www.thelaunchguild.com/vaprofitplanningchallenge

Today I am chatting with my Biz Bestie Saprina Nickelson. Saprina is a tech WIZ (and Instagram Strategist) and is constantly reminding me to audit my systems every once in awhile to make sure I’m only paying for what I actually need. And I’m so glad she does! Recently, I went through my tech systems spreadsheet and was able to eliminate almost $200 per month in unnecessary platforms! That’s almost $2400 per year!

So often, we purchase something and either forget about it or end up underutilizing it. By auditing your systems, you’re able to keep your budget in check which is essential to running a successful and profitable business.

Today, Saprina and I discuss:

Saprina’s Ride or Die Systems
When you know it make sense to pay for a platform rather than using a free work around.
Saprina’s process for deciding what tech to keep and what to get rid of.
An easy way to cover the costs of some of your most loved systems.

We’re nearing the end of 2018 and I’m sure, for many of us, it feels like the whole world is in planning mode for 2019. But my suggestion would be that, before you decide how many thousands of clients, millions of dollars or hundreds of multi-step projects you’re going to take on in 2019, you start by slowing down and reviewing this past year.

One of my favorite quotes is- “Those who cannot remember the past are condemned to relive it.” by George Santayana

What that means to me in business is this: you know that client who’s every meeting you dreaded and gave you a knot in your stomach? Yeah, if you don’t figure out why you felt that way, there’s no way you’ll be able to course correct and eliminate whatever took you out of alignment. You know how, in order to make $3K per month this year you were working 60 hrs per week? There’s no way to double your income without figuring out what services to keep, what to toss, and where to increase pricing.

So let’s start with our review.

In this episode, we’re going to talk about the process I use to review my year. It’s called SPACE which stands for strategy, profit, achievements, clients, and energy. My taking the time to move through this process section by section, we’ll get a clear and full understanding of what we really want for our business in the future.

See acast.com/privacy for privacy and opt-out information.

It’s well known the Online Business Management circles that, if you want to become a certified OBM, you go talk to Sarah Noked. That’s because, in addition to being a wealth of information, she’s only one of three certified Online Business Manager Trainers worldwide! Today Sarah and I are talking about how to build a strong foundation for your business through systems.

One of the current buzzwords in the online world space is “scale”. Everyone wants to scale because that’s the way you make more money without working more and burning out right?! #Wrong! Unless you do it the right way (which is exactly why Sarah is here!)

Sarah and I talk about:

How scaling the wrong way can be awful
Considering the foundational pieces to make your scalability sustainable
Hiring in a reactive vs. proactive mode
My own story of how I hired my first team member the wrong way and my most recent team member the right way.
Where to even start in creating your systems. (it's not nearly as scary as you think)
Using the Kolbe-A in your hiring practices.
Why SOPs are important even if you're a brand new VA with no team.
The one thing you can do TODAY to get started on creating better systems.

See acast.com/privacy for privacy and opt-out information.

When it comes to creating visibility and effective social media strategy, my guest today, Bria Hash has had a banner year and that’s NOT by accident! Bria happens to be one of my amazing biz besties and I cannot tell you how proud of her I am! This year, Bria created some huge goals for her business and knew that she was going to need a solid plan to get there. So she dug deep and put in some major work.

Bria will be sharing her strategy for connecting with her ideal clients. You’re also going to definitely make sure you download her marketing strategies workbook!

There’s a belief in certain circles of the VA world that the market is saturated and it’s almost impossible to stand out. My guest today is here to prove otherwise. I’m talking to Krystal Clark of Krystal Clark Creative. She’s a social media manager who did such an amazing job in her marketing and visibility strategy that she was booked out before she even officially launched! How amazing is that?!

Krystal is going to share with us her strategies for showing up online in a way that is authentic and demands that you be noticed. She’s so brilliant at this!

Be sure to head to the show notes page >>> www.thelaunchguild.com/podcast to grab Krystal's Marketing Checklist

Starting your service based business while working full time? Listen up because I've recorded today's episode just for you!

When I first started my business, it was a nights and weekends only kinda thing. But it soon grew into something much bigger than I ever dreamed. Looking back on that season of my life, I'd definitely classify it as "busy". But once I created goals and knew exactly where I was headed, the busy became a lot more manageable and often, even enjoyable.

Today I'll share with you a few tips on creating new biz & 9-5 harmony. We'll chat about:

How to talk to the important people in your life about your new biz endeavor.
Why you should not try to offer all of the things.
How to create space in your calendar for 9-5 work, new biz work, and self-care/social life.
Why being picky with the clients you choose will save your sanity.

I know that one of the reasons why many of us became Online Service Providers is because, getting to work from behind our computer screens in our fluffy slippers and athleisure wear everyday is a pretty sweet deal. But sometimes it pays to get up, get dressed, and head out to live events- yah know, with real, LIVE people! And when I say "it pays", I mean figuratively and literally.

My guest today is Jordan Gill of the Systems Saved Me podcast. Her podcast is a favorite in the online operations circles and for good reason. Jordan is so good at all things operations and systems. And while Jordan does enjoy sitting at home doing puzzles while binge watching Gilmore Girls, she's also a frequenter of masterminds, conferences, and other opportunities to network with potential ideal clients and referral partners (she attended over 30 events in one year!)

Today, Jordan's going to share with us her super awesome (and brilliant) method to targeting higher paying clients using live events.

In this episode, Jordan and I talk about:

Why live events are the place to be when it comes to finding higher paying clients.
How she creates strategic referral partnerships.
The great lengths she goes to in order to make each person she connects with feel special and appreciated.

See acast.com/privacy for privacy and opt-out information.

Have you been considering bringing on your first, or next team member but just the thought alone has you frozen in dread? Where do you even start? How do you know that the person you hire is the right fit? What questions should you ask when hiring? There are so many things to consider when building your team the right way.

When it comes to growing your A+ Team, look no further than Nicole Jackson Miller of The Project Designer Company. Nicole is a dear friend and my personal mentor and has been so instrumental in helping me build my team of rockstars!

In this episode, Nicole and I talk about:

Challenges that come up when thinking about building a team.
Mistakes that can be made when you bring on team members out of desperation.
The proper steps to take when you’re ready to ready to build a team.
Why creating space in order to build is a MUST!

*Side Note* - Nicole’s signature course, Project Manage Like A CEO, is absolutely amazing and, if you’re considering integrating project management into your suite of services, you should DEFINITELY check it out!

Make sure to head over to the show notes to grab the pdf Nicole has provided for our audience.

See acast.com/privacy for privacy and opt-out information.

If you've never used Slack before, hold on to your pantaloons because this episode is going to be a wild (and awesome) ride! And if you HAVE used Slack then get ready to learn some new ways to streamline client and team communication even more! Slack isn't just a fancy version of AOL Instant Messenger (dating myself much??!!). It's a communication hub that brings your entire team together and integrates all of the pieces.

In this episode, we'll talk about...

The pros and cons of using Slack (hint: there are way more pros!)

What Slack is and is not

How Slack cuts down on the massive number of emails I used to get

My 3 favorite integrations and short cuts

Best practices for using this platform.

Make sure you check out my free video walkthrough download (available on my website's show notes). I'll show you around my team's personal Slack workspace!

Links Mentioned:

Slack
Slack Reminders
Slack Integrations

See acast.com/privacy for privacy and opt-out information.

If the words "business plan" makes you want to curl up in the fetal position, you're not alone. When I owned my group fitness & dance studio, I vividly remember compiling dozens upon dozens of data docs and other papers to prep my business plan. Frankly, it was overwhelming and, once it was done, I never looked at it again.

Thankfully, the business plan we're talking about today is NOTHING like that! I'm joined by my amazing friend Emma Bates of Mill and Main Creative. In addition to her online marketing and branding company, Emma blogs at EmmaLeeBates.com, where she focuses on helping other mothers start and grow their own businesses. Today, Emma is walking us through her one page business plan.

We'll cover...

Why this is NOT your grandma's business plan.

The 6 questions that you'll cover to create a plan that's implementable.

Why this roadmap will work WITH you as you grow and pivot.

Emma has a special bonus for all of you so check it out on my website!

Let's face it, as support pros, our calendar is our life line! How amazing would it be if, in one glance we could see each of our critical due dates ranging from client launches to quarterly metrics? Systems Strategist and overall phenom Jamie Russel has found an ingenious way to do just that!

Jamie is going to talk us through how she's tricked out her google calendar to turn it in a color coded hub for all of her deadlines. And the best part is that it integrates with your project management platform of choice so you can get a daily birds eye view of what's to come.

We'll walk you through...

How Jamie came up with this super cool hack!

How this high level view avoids the task rabbit hole.

Why the embed codes in the tools you're already using are about to become your best friend.

Jamie has created a step by step video that will show you exactly how to set up a calendar hub of your own. Head over to the website to check it out!

Do you have a to do list a mile long and STILL feel like nothing gets done? Then this episode is for you! My guest today is Jac Julien. She's a clinical psychologist turned productivity coach and she's here to help us eliminate the hustle and focus on what really matters!

As support pros, we're constantly juggling competing client needs. Jac is going to break it down into 3 easy steps to get the needle moving in the right direction so that you can do crazy things like...take weekends off! #WhatWhat??!

Jac & I discuss...

Why "hustling" and being a "hot mess" is NOT the goal.

Jac's 3 steps to prioritizing more effectively.

How to reverse engineer your due dates so that tackling those big tasks feels like a breeze.

Why energy is everything when it comes to setting your priorities.

Jac created a productivity workbook just for our How She Did That Listeners. Grab is over on the website!

Did you know that Evernote is NOT just a fancy post it? Ya'll! I legit had no idea! Ok, maybe I knew that it was way better than just a to do list creator but our guest today, Lieah Torbert, has opened my eyes in a whole new way to the power of Evernote. Lieah is the owner of Harrington Strategic Partners which is a firm that specializes in helping small businesses implement systems and processes to save time, save money, and focus resources on growing revenue. Many moons ago, Lieah was an original beta tester of Evernote and she provides such a wealth of info in how to use this robust platform.

In this episode, we'll discuss...

Why Evernote may be all you need for project and task management.

How to automate downloading and organizing your monthly bank statements.

Some of the many other platforms that Evernote integrates with seamlessly (I bet you use a few of them)

A super cool way to get your pile of post it notes into Evernote.

Lieah has also provided our listeners with a great how to walkthrough video. Make sure you head to my website to download the video!

Who would’ve thought that a sing-song gal like me with a degree in theatre and political science working at the YMCA would end up running a 6-figure Online Business Management and Virtual Support Agency? Not me, that’s for sure!

In this inaugural episode of the How She Did That Podcast, I’m walking you through how I got started in the world of Virtual Support. We’ll cover…

The catalyst behind becoming a VA.

The transferable skills I used to start building my business.

The BIG mistake I made in the beginning.

Where I found my clients as I started.

My top 3 tips for getting started.

My secret to growing fast (hint: in involves NOT reinventing the wheel)