#5Things: This week in social: Recent Episodes
Grey Group
Each week Grey brings you five important things happening in the world of social and digital media. This round table panel covers platform updates, creative inspiration, stories in the news, and more. Powered by Grey, Famously effective since 1917
What a summer it's been! This week we're doing our summer recap discussing the biggest stories that happen on social media and IRL!
This week's #5Things are:
- Bringing Text Back: From Twitter / X uncertainty to Threads, TikTok Text, and more – is text back?
- Social Concert Series: How Taylor and Beyoncé's concerts lived on social as much as IRL
- AI: All Grown Up (Sort of)
- Barbenheimer
- Musk vs. Zuck: The cage match that didn't happen... but still might
Sources: AdAge, Mashable, IBM, GatesNotes, TikTok, Meta, LinkedIn, Bleacher Report
Hosts: Daniel Avon, Alix Black, Natalie McGhee
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This week on the pod the team looks closer at updates from X and Instagram, and explore what one fitness app is doing to create a social experience.
The Things:
- X Slows Down Link Speeds to Websites Elon Doesn’t Like
- Bird Logo is Out X Logo is In, it’s Time to Update Those Assets
- Social Fitness App, Strava Offers New Ways to Connect and Calculates Carbon Footprint
- Users Can Now Add Music to their Instagram Posts
- Instagram Tests A New Post Metric Format
Sources: TechCrunch, Social Media Today, Strava.com
Hosts: Joey Scarillo, Caine Fair, Kofi Roberts
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This week we get a glimpse into X's evolving feed, a new music competition, the way brands engage with creators and more!
The Things:
- Evolving the Feed, What's Next for X
- Tik Tok Launches an In-App Music Competition
- Threats of Deactivation Force Reddit Users to End the Oliver Stalemate
- Pinterest & Amazon Work Towards Monetization via Third-Party Ads Partnership
- How Brands are Using Their Creators to Take Over Summer's Biggest Concerts
Sources: Social Media Today, The Verge, Axios, My Broadband, Yahoo News
Hosts: Joey Scarillo, Shylene Radinsky, Abby Ness
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This week the 5Things digs into the Twitter X drama, the TikTok's text posts, Reel revenue and so much more! This episode will hopefully leave you feeling full!
The Things:
- Twitter officially transitions to X
- With all the Twitter, err… X News, TikTok unveils Text-Only posts
- Reels revenue rivals TikTok
- With ½ of users leaving, Meta tries to retain Threads users
- Reddit vies for verified accounts
Sources: NYT, WSJ, CNN, Reuters, NPR, Morningstar, Seeking Alpha, BBC, Social Media Today, CNet, TechCrunch
Hosts: Joey Scarillo, Daniel Avon, Kylie MacDonald
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This week on the #5Things we chat through where we've been so far, and where we think we're going within the AI and Web3/Metaverse culture as it continues to impact storytelling and brands in advertising.
The Things:
- The journey of Web3/NFTs/Metaverse to AI – how are they similar, how are they different.
- Storytelling to new audiences – as advertisers, how do we find the people for our message.
- Brands in Culture – how brands can push the boundaries.
- The impact of new tech – how do we use these tools.
- The future of advertising – The Big Question: what’s next?
Hosts: Joey Scarillo, Kathy Liu, Adam Kahn
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This week on the #5Things we ask all the burning questions like “What’s next for Threads?” “What does a TikTok music deal look like?” and most importantly “What are the most popular emojis of 2023?”
The Things:
- Threads is the New Cool Hangout for Brand… anyone else?
- Pinterest Adds Mobile Deeplinking to Drive More Purchase Activity
- Reddit and Mods taking steps to ease tensions
- Emojipedia Shares Most Used Emojis of 2023 for World Emoji Day
- TikTok Announces New Music Licensing Agreement with Warner
Sources: Wired, ZDnet, Social Media Today, The Verge
Hosts: Joey Scarillo, Caine Fair, Ari Santana
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This week we are following the Threads! It's 5 Things dedicated to the the latest app from Meta. The team breaks down what Threads is, what it means for users and brands, and what Threads could mean for Twitter. It's a breakdown of everything you need to know to navigate this new platform!
The Things:
- What is Threads, why did it come about
- First week - reactions, brand posts, record hit
- What's coming - new features and how they stack up
- Effect on Twitter
- Different ways agencies can approach the strategy
Sources: The Verge, Mashable, Social Media Today, Business Insider, The Conversation, Economic Times, PR Daily
Hosts: Joey Scarillo, Stephanie Granowicz, Shylene Radinsky
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On this episode of 5Things, we sit down for 5 things with Bridget Todd. Bridget is the host of There Are No Girls on the Internet. Host Joey Scarillo chats with Bridget about Twitter, Apple Vision Pro, TikTok bans in Montana, the history of podcasting and the future of the internet. Check out There Are No Girls on the Internet HERE.
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On this episode, hosts Kofi Roberts & Jess Womack will walk listeners through 5 Reasons You Shouldn’t Quit.
Yep, you read that right. In a season bound to be full of reminders that the advertising industry was not made for Black professionals - there are a million reasons why you’d want to leave.
However, on a holiday that was meant to be celebratory - we’re going to do just that. With a mix of personal stories and fun findings, the duo will talk about the rest we all need, the people who inspired us, and the many reasons why we (and you) should keep going.
Hosts: Jessica Womack, Kofi Roberts
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This episode, hosts Alix & Daniel and panelists Alba & Jasmine tell listeners 5 Stories of unsung (and not sung enough) LGBTQIA+ heroes:
- Marsha P. Johnson & Sylvia Rivera
- Bayard Rustin
- Barbara Gittings
- Magnus Hirschfeld & Dora Richter
- Justin Vivian Bond
While Pride Month tends to be treated as an all-out celebration, it is important to remember the roots of Pride (as a riot) and the LGBTQIA+ movement over the years. From the people who started our modern movement, to the activists who made change happen, to icons of today, the path has been paved by sacrifice and heart of those who came before us. The hosts and panel will not only tell about the LGBTQIA+ heroes they think more folks should know about, but also why those heroes are so important to them personally and what it means for the current moment we're in.
Hosts: Daniel Avon, Alix Black, Alba Anthony, Jasmine Reyes
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This week, we breakdown the top five key takeaways from Social Media Week 2023. There as much to say about influencers, creators, and more!
The Things:
1. How brands should involve creators.
2. Being ready to shift social strategies quickly.
3. Brands and creators creating genuine authenticity
4. The difference between Influencers versus creators
5. Understanding that creators and influencers are growing their versatility
Hosts: Joey Scarillo, Kylie MacDonald, Shylene Radinsky
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On this week's #5Things, we're diving into how an emerging artist's viral success on TikTok led to a Song of the Year award nomination at the 2023 Grammys, Nike's new "Dot Swoosh" Web3 platform, Twitter updates, and more!
The Things:
- Elon and Twitter Pause $8 Checkmark
- Nike introduces "Dot Swoosh"
- TikTok Launches Shopping
- TikToks Get Nominated for a Grammy
- YouTube Adding Product Tagging & Expands Music Options
Sources: Vogue, Social Media Today, Pitch Fork
Hosts: Joey Scarillo, Chelsea Sugai and Caine Fair
What's up with WhatsApp Communities? This week on the #5Things podcast, we're discussing WhatsApp's new Communities update connecting groups, Meta's layoffs, the deal with Twitter's official check marks, TikTok's plan for Teens to stay safe on the platform, and more!
The Things:
- Meta lays off more than 11K employees
- Moments after announcing, Elon Musk walks back official checkmark model
- TikTok’s new overview of safety protocols for kids and teens and parents
- Instagram rolls out post scheduling features for creators and businesses
- What’s up with WhatsApp communities
Sources: NYT, Social Media Today, Engadget
Hosts: Joey Scarillo, Claire Heaps and Daniel Avon
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New logo....who dis? It's the 3rd anniversary of the #5Things: This Week in Social podcast, and we're treating ourselves to a fresh look! This week on the pod, we dive into Meta's "Professional Mode" for Creators, Twitter takes on LinkedIn, Instagram adds product tagging in reels, and more!
The Things:
- Elon's $8 monthly Twitter package
- Twitter taking on LinkedIn with "Professional Accounts"
- Meta goes global with "Professional Mode" for creators
- Instagram adds product tagging in reel
-
5Things has a new look!
Sources: Social Media Today, TechCrunch, AdWeek
Hosts: Joey Scarillo, Caine Fair, Hannah Loeff
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It's Rumor Central! This week's #5Things explores TikTok's introduction to podcasting, the end of mass marketing, another celebrity buying a social media platform, and more. Listen wherever you get your podcasts.
The Things:
- Kanye is looking to buy a conservative social media platform
- Is mass marketing ending? Gen-Z and the evolution of sub-cultures
- TikTok's Livestream age restrictions means more safety for young people and new avenues for adult content
- RUMOR CORNER! Is TikTok getting into podcasting?
- Meta's pushes for encryption brought to life in a new WhatsApp ad campaign
Sources: Social Media Today, DigiDay, PodNews.net
Hosts: Joey Scarillo, Khaila Sloan, Claire Heaps
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It's all about the updates this week on #5Things! TikTok and IG continue to copy each other with new app features, YouTube adds @ handles, Twitter encourages users to share via app, and more!
The Things:
The 5 Things:
- TikTok Goes Still Images
- YouTube Adds @ Handles
- Reddit Ramps Up Ad Targeting
- Twitter Swerves Screenshots
- Instagram Adding Multiple Link Option
Sources: Social Media Today and TechCrunch
Hosts: Joey Scarillo, Caine Fair, Stephanie Thuell
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Power to Podcasts! This week, we look at Twitter's strange but entertaining updates, podcast growth insights for 2022, Kim Kardashian's SEC challenges, Meta's AI tool that allows users to create bizarre mish-mash videos, and much more!
The Things:
- Kim K faces SEC challenges
- Twitter coming through with some strange but fun updates
- Spotify and Co-Host reveal the undeniable power of podcasts in two separate studies
- TikTok looks to a Partnership to Help Develop a Flailing Live Shopping Feature
- Meta is Trying to get in on the 'Weird AI' Trend Sweeping Social
Sources: Social Media Today, Spotify, Co-Host, PodNews.net
Hosts: Joey Scarillo, Caine Fair, Daniel Avon
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On this week's #5Things, it's mostly Meta, as they create a centralized hub, Instagram tests a new way to send posts as DMs, and IG stories will no longer be segmented. All of this and more!
The Things:
- TikTok expanding video description to increase discoverability
- Meta allowing users to hop between Facebook and Instagram seamlessly
- Meta published new 'Measurement 360' measurement framework
- IG Experimenting with sending latest posts as a DMs to friends
- Instagram Confirms that Videos Under 60 Seconds in Stories will No Longer Be Split into Segments
Sources: Social Media Today and TechCrunch
Hosts: Joey Scarillo, Khaila Sloan, Caine Fair
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This week on the pod, more apps are trying to be BeReal plus Snapchat's web app, Twitter expanding its 'Birdwatch' fact checking program, Meta opens Facebook Reels API for 3rd party integration, and more on this week's #5Things. The Things:
Snapchat’s web app is sort of crazy Social platforms continue taking on BeReal Twitter expands 'Birdwatch' their fact checking program Meta opens “Facebook Reels API” for 3rd party integration An examination of the psychology of creating a social icon
Sources: Social Media Today and Digital Trends Hosts: Joey Scarillo, Taylor McLean, Caine Fair To subscribe to our newsletter, please enter your email HERE.
This week, the team welcomes Caine Fair to the pod to discuss an internal Instagram document, Snap working to better democracy and a sneak peek into Twitter's holiday guide. That and so much more is discussed on this week's #5Things.
The Things:
- Instagram Stumbles in Push to Mimic TikTok, Internal Documents Show
- Instagram to Test Repost Feature
- Snap builds out suite of tools to boost civic engagement around elections including registering to vote and community organizing
- Twitter tackles "close friends" with "circles" feature
- Twitter Shares New Tips and Insights to Assist in Holiday Marketing Plans
Sources: Wall Street Journal, TechCrunch, Snap, Gizmodo, Social Media Today
Hosts: Joey Scarillo, Khaila Sloan, Caine Fair
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Not only has Twitter finally added an Edit button, but we’ve got five more important things to note in Social - including Instagram’s new commerce updates, info on Meta’s video algorithms, Twitter’s support for podcasts, and more on this week’s edition of the #5Things.
The Things:
- Instagram Streamlines Platform Commerce Features
- Twitter Adds Podcast Support & New Audio Options
- Meta Provides Clarity into Video Content Algorithms
- Snap Outlines Goals for the Future After Staffing Shifts
- Twitter Shares Insight into Football Conversations Ahead of Season Start
Sources: Social Media Today, The Verge, Tech Crunch, Twitter
Hosts: Joey Scarillo, Amanda Davis, Khaila Sloan
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BeReal continues to inspire fellow platforms, YouTube gets deeper into the podcast game, localized content gets a push from Snap and TikTok, and Twitter helps your brand plan for the holiday season ahead. We unpack these topics and more in this week’s #5Things!
The Things:
- Instagram Tests New BeReal-Inspired Feature, IG Candid
- YouTube Launches Dedicated Podcast Platform
- TikTok Tests New ‘Nearby’ Aggregation Feature
- HBOMax Launches Localized ‘House of the Dragon’ Activation with Snapchat
- Twitter Shares Ad Tops for Marketers Ahead of the Holiday Season
Sources: The Verge, Social Media Today and TechCrunch
Hosts: Joey Scarillo, Amanda Davis and Daniel Avon
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1+ Million users have joined Snapchat Plus, TikTok introduces text-to-image AI generators, Meta launches new Reels features and more on this week’s #5Things!
The Things:
- Snap’s subscription service reaches 1 Million users
- Previous Musk interview puts dent in Twitter case
- TikTok introduces text-to-image AI generator
- Reddit partners with crypto-exchange FTX
- Meta launches new reels features
Sources: The Verge and Social Media Today
Hosts: Joey Scarillo, Amanda Davis and Tommy Boyce
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Keke Palmer says “Yep” to Meta and VR! The actress hosts a VR-themed series for the company, Snap launches a Family Center, TikTok celebrates Black-owned businesses and more on this week’s #5Things!
The Things:
- Snap launches new Family Center
- e.l.f. Cosmetics gets real on BeReal
- Teens, social media, and technolog
- Meta enlists Keke Palmer to demystify the Metaverse
- TikTok is celebrating Black-owned businesses during #BlackBusinessMonth
Sources: Social Media Today, WWD, Pew Research, PR Week, TikTok
Hosts: Amanda Davis, Jourdain Patrick and Khaila Sloan
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Instagram walks back its controversial platform changes, Facebook reports a drop in revenue for the first time, TikTok is planning a TikTok Music app and more on this week’s #5Things!
The Things:
- Facebook reports drop in revenue for the first time
- Snapchat announces Snapchat Sounds Creator Fund
- TikTok reportedly to develop TikTok Music app
- Instagram walks back platform changes
- YouTube’s making it easier for creators to turn longer content into Shorts
Sources: Platformer, The Verge, Snap.com
Hosts: Joey Scarillo, Tommy Boyce, Jourdain Patrick
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Instagram Chief Adam Mosseri responds to backlash over the platform’s shift to video, Meta launches an updated Facebook feed format, Gen-Z becomes the first generation to see a decreasing use of social media and more on this week’s #5Things!
The Things:
- Instagram’s Chief Details App’s Shift to Video
- Meta Launches Updated Facebook Feed Format
- TikTok Is the Fastest Growing Source of News for Adults in the UK
- Twitter Shares New Insights Into the Rise of Health and Wellness Discussion
- Gen Z Shapes New Social Media Era
Sources: The Verge, Social Media Today, Axios
Hosts: Amanda Davis, Tommy Boyce, Khaila Sloan
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Shopify and YouTube partner to make shopping more social, Instagram tests its Creator Marketplace, Snapchat makes the move to desktop and more on this week’s #5Things!
The Things:
- Instagram launches initial test of new ‘Creator Marketplace’ influencer discovery platform
- Instagram To allow users to place orders and track packages in DMs
- Snapchat brings chatting and video calling to desktops
- Facebook Shifts Resources From News to Focus on Creator Economy
- Shopify partners with YouTube
Sources: Social Media Today, The Verge, WSJ, Fast Company
Hosts: Joey Scarillo, Amanda Davis, Tommy Boyce
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Twitter is bookmarking Elon Musk’s acquisition! The platform suing him for attempting to abandon the $44 Billion deal, TikTok’s offering free training courses for SMB’s, Instagram is testing out AR elements within stories and more on this #5Things!
The Things:
- Twitter sues Elon Musk for attempting to back out of $44 Billion acquisition
- Reddit to sell collectible avatars off of Blockchain
- TikTok to offer free training courses for SMB’s
- Instagram is testing AR elements within stories
- Twitter tests “Collaborative Tweets”
Sources: The Verge, Bloomberg, Mashable, Social Media Today
Hosts: Joey Scarillo, Amanda Davis, Tommy Boyce
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Buzzfeed releases “The TikTok Tapes,” Elon Musk Outlines his final steps needed to finish the Twitter acquisition deal, Snapchat is developing a “Snapchat+” subscription service and more on this week’s #5Things!
The Things:
- The TikTok Tapes
- Elon Musk Outlines Final Steps Required to Finish Twitter Deal
- Snapchat Developing a New ‘Snapchat+’ Subscription Service Offering Exclusive New Features
- Instagram Testing Full-Screen Video Viewing
- Meta Launches New Creator Monetization Initiatives, Including More Reels Payments and NFTs
Sources: Buzzfeed, Social Media Week, The Verge
Hosts: Joey Scarillo, Tommy Boyce, Julie Bentley
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Email us: Podcasts@Grey.com
Choice.crd.co
Pride has grown and evolved considerably since its origin as a riot against Police brutality at The Stonewall Inn in 1969 New York. It’s the time when the queer community as at its most visible, a monthly focal point for us to come together and celebrate the accomplishments that we have made as well as the found family we have forged.
But our fight is not over. Queer and especially trans people are under attack both in the U.S. where 240+ anti-queer bills have been passed in 2022 alone, and in the U.K. where trans people are continually fighting for equal rights and healthcare. That is why this week we are bringing you a special #5Things episode that dives into the meaning of Pride, how we can practice allyship to the queer community, and where Pride evolves from now.
Tommy Boyce speaks with Graham Nolan, Bee Pahnke and Asad Shaykh about #5Things you should be thinking about during Pride month this year:
- Why do we have Pride campaigns?
- How has Pride changed?
- How do we discuss and practice allyship?
- How should Pride evolve?
- What does Pride mean to you?
Host: Tommy Boyce (Grey NY)
Panel: Graham Nolan (Do the WeRQ), Bee Pahnke (Grey London) and Asad Shaykh (Grey London and Pride in London)
Resources: The History of Pride in America, Anti LGBT+ Legislation in America, Anti-Trans Legislation in the U.K.
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Email us: Podcasts@Grey.com
Over the last 2 years we have experienced our nation’s increased interest in the history of Juneteenth and the events that took place. Juneteenth is representative of June 19th, the day when federal troops arrived in Galveston, Texas in 1865 to take control of the state and ensure that all African American enslaved people were freed.
On this week’s episode, we discuss:
- The History of Juneteenth
- Where we are now
- Corporatization of the holiday
- The future of Juneteenth
- Action steps both agencies and brands can take moving forward.
The conversation is candid, yet passionate. This episode features strong language, and listener discretion is advised.
We hope you will listen with open ears and an open heart.
Host: Khaila Sloan - Grey NY Senior Social/Influencer Manager,
Panel: Andre Gray - Grey NY ECD, Reonna Johnson - Deutsch LA VP/Director of Strategic Growth, and host of the podcast Hex Code Black
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Email us: Podcasts@Grey.com
Tik Tok Toe, it's three in a row! TikTok launches a creator crediting tool, Instagram tests new reaction tools to stories, Twitter adds Super Follower exclusive spaces to their existing feature and more on this week’s #5Things!
The Things:
- TikTok announces plans for celebrating LGBTQIA+ community for pride month
- TikTok launches creator crediting tool
- TikTok Publishes New Report on the Benefits of an Integrated Media Strategy to Boost Brand Messaging
- Instagram tests new reaction tools to reels and stories
- Twitter Launches Super Follower Only Spaces as it Builds on its Creator Monetization Options
Sources: TikTok, Social Media Today
Hosts: Joey Scarillo, Tommy Boyce, Jourdain Patrick
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Email us: Podcasts@Grey.com
This week, we introduce Julie Bentley, as she provides her five biggest takeaways from Social Media Week:
- A huge focus on creators
- NFTs as it relates to social media
- The idea of DAOs as frameworks for content ownership
- Shift community, and what that means for brands today
- A focus on creators points of view of authenticity
Hosts: Amanda Davis, Tommy Boyce and Julie Bentley
Note: There will be no show next week, but feel free to recap while you're at the beach or on the road while headed out of town.
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Email: Podcasts@Grey.com
Instagram tests NFT display options, Elon Musk unveils his new plans to Twitter investors, TikTok shares insights into emerging gaming trends and more on this weeks’ #5Things!
The Things:
- Elon Musk unveils plans for Twitter
- Instagram to test NFT display options
- Podcasting to become a $4 Billion Industry by 2024
- New Study based on 14,000 campaigns outlines Snapchat Best Practices
- TikTok shares insights into emerging gaming trends
Sources: NYT, The Verge, Instagram, Social Media Today, TikTok
Hosts: Joey Scarillo, Amanda Davis, and Tommy Boyce
Email us: Podcasts@Grey.com
Facebook unfriends its podcast platform, Instagram expands Reels to 90 seconds, Twitter tests a “close-friends” feature and more on this week’s #5Things!
The Things:
- Facebook Shutting Down Podcast Platform After Less Than One Year
- Twitter Testing “Close-Friends" Twitter Circle Feature
- Snapchat Shares New Insights into the Potential for Brands to Connect with Audiences in the App
- Instagram Expands Live Testing of 90 Second Reels
- YouTube Live Introduces LiveRedirect Feature
Sources: The Verge, Social Media Today, and Snapchat
Hosts: Joey Scarillo, Tommy Boyce and Jourdain Patrick
Email us: Podcasts@Grey.com
Elon Musk turned his sights from Mars to Twitter, purchasing the platform for $44 billion! Find out about this development as well as LinkedIn’s engagement growth, Reddit Ads’ potential and more on this week’s #5Things!
The Things:
- Elon Musk Buys Twitter for $44 Billion
- Reddit Shares New Insights into the Potential of Reddit Ads
- Twitter Reportedly Working on a Vibe Check Feature
- LinkedIn Continues to See ‘Record Levels’ of Engagement, Revenue Up 34%
- Snapchat Adds 13 Million Users in Q1 with Steady Revenue Increase
Sources: The Verge, Reddit and Social Media Today
Hosts: Joey Scarillo, Amanda Davis and Tommy Boyce
Got to BeReal! Find out about the new app sweeping the nation, Meta’s 10-year growth plan for wearables, the best times to post on social, and more on this week’s #5Things!
The Things:
- YouTube Shorts Now Allows Creators to Splice in Long-Form Videos
- Meta's 10-Year Growth Plan for Wearables
- The Best Times to Post on Social Media in 2022
- TikTok Launches ‘Interactive Add-Ons’ to Help Brands Build More Engaging Ads
- Instagram Announces Removal Of ‘Recent Tab’ Feature
Sources: Sprout Social, The Verge, Social Media Today, Drunk on Social, and Digital Information World
Hosts: Joey Scarillo, Amanda Davis and Tommy Boyce
Email us: Podcasts@Grey.com
Elon Musk has a busy week, Snapchat launches dynamic stories, TikTok opens AR Tools to all users and more on this week’s #5Things!
The Things:
- BeReal is Sweeping the Nation
- Consumer Acquisition has Published Key Metrics on UGC in Advertising
- TikTok opens AR effects tool to all users
- Elon Musk and Twitter
- Snapchat Launches 'Dynamic Stories'
Sources: The Verge, Social Media Today, Consumer Acquisition
Hosts: Joey Scarillo, Amanda Davis, and Tommy Boyce
Email us: Podcasts@Grey.com
Twitter shares insight into travel trends, Instagram adds new messaging features, Snapchat publishes its 2022 "Snapchat Generation" report and more on this week's #5Things!
The Things:
- Snapchat Publishes 2022 'Snapchat Generation' Report
- Twitter Shares New Insights into Evolving Travel Trends
- New Study Looks at the Rise of Virtual Influencers
- Twitter Tests New Interactive Ad Settings
- Instagram Adds New Messaging Features, Including Quick Replies, Music Sharing and New Chat Themes
Sources: Social Media Today, The Influencer Marketing Factory
Hosts: Joey Scarillo, Amanda Davis, Tommy Boyce
Email us: Podcasts@Grey.com
TikTok gets into the stories game, Twitter’s annual brand bracket returns, Instagram brings back its chronological timeline option and more on this week’s #5Things!
- Twitter’s Annual Brand Bracket is Back
- TikTok Rolling Out Stories-Feature to More Users
- Instagram Launches Algorithm-Free Feed Sorting Options to All Users
- Report Details 66% of Brands Increasing Influencer Spending
- TwiHow podcasts are helping brands meet DEI commitments
Sources: Twitter, The Verge, Tech Crunch, and Marketing Dive
Hosts: Joey Scarillo, Amanda Davis, Tommy Boyce
Email us: Podcasts@Grey.com
This week is our first ever LIVE episode in front of an audience!
Our resident emerging tech expert, Amanda Davis, spent 5 days in Austin, TX at SXSW and brought back the biggest takeaways:
- Digital events will supplement physical events, not cannibalize them.
- Mixed Reality is (finally) finding its stride.
- NFT's have officially moved beyond "speculative value propositions."
- Web3 is deeply impacting the future of brand-building.
- Gaming and Social are merging to create an un-ignorable Metaverse.
Hosts: Joey Scarillo, Amanda Davis, Tommy Boyce and introducing Khaila Sloan
We have a special mid-week drop in the feed because Grey is launching a new podcast with #5Things' very own, Tommy Boyce called Famously Online.
Today we are featuring the pilot episode, Caught a Vibe Shift: Trend Forecasting & Gen-Z Versus Millennials
In this week’s Famously Online Tommy is joined by Brandon Solis, the Director of Social & Communications at Grey, to discuss ideas put forth in the article “A Vibe Shift Is Coming Will any of us survive it?” The two talk all things indie-sleaze, tensions between Gen-Z and Millennials, and the importance of keeping up cultural trends and wavelengths. All this and more on Famously Online, the show that makes micro culture matter.
We'll be back on Monday with a regularly scheduled, and equally special episode of the #5Things.
The White House briefs TikTok users on the war in Ukraine, Instagram launches a new moderator option for live streams, Pinterest allows pinners to share Idea Pins on other platforms and more on this week’s #5Things!
- The White House is briefing TikTok stars about the war in Ukraine
- Twitter Reverses Decision to Put Users in Algorithmic Timeline Automatically
- Instagram Launches New Moderator Option for IG Live Streams
- TikTok Shares Tips on how to Maximize Branded Content on their Platform - Link to Study
- Pinterest Now Allows Users to Share Idea Pins on Other Platforms
Sources: WaPo, The Verge, Social Media Today
Hosts: Joey Scarillo, Tommy Boyce, Amanda Davis
Smile for the Thumbnail! YouTube is reportedly paying podcasters to create filmed content for the platform, Amazon launches a new audio app, Twitter drops a new trend report and more on this weeks #5Things!
- YouTube Reportedly Paying Podcasters to Create Filmed Content
- (Tommy) Amazon Launches Amp, a Radio Service Music App
- (Amanda) Twitter Drops 2022 Conversation Trends Report
- (Tommy) Report Details The Importance of First Party Authentication with Influencer Marketing
- (Amanda) Instagram Launches Updated Creator Tags to Provide More Credit for Content Contributors
Sources: The Verge, Twitter, Forbes, Social media Today
Hosts: Joey Scarillo, Amanda Davis, and Tommy Boyce
Email us: Podcasts@Grey.com
Tik-Tok? More like Tik-Ten! TikTok expands video length to 10 minutes, Reddit launches a new Discover tab feature, Instagram unveils automated captions for feed videos and more on this weeks #5Things.
The Things:
- TikTok Expands Video Length to 10 Minutes
- Reddit Launches New Discover Tab
- Meta Shares Updates on Its Automated Object Identification System
- Instagram Launches Automated Captions for Feed Videos
- YouTube Previews New Channel Analytics Options, Providing More Insight into Content Performance
Sources: The Verge, Facebook, and Social Media Today
Hosts: Joey Scarillo, Amanda Davis and Tommy Boyce
Email us: Podcasts@Grey.com
Swipe right on Doja Cat! Snapchat and Ticketmaster announce an events partnership and new in-app features, Meta launches Reels in Facebook, Twitch launches an ads incentive program and more on this weeks #5Things.
The Things:
- Meta Launches Reels in Facebook Globally with Additional Features
- Meta Publishes 2022 Evolving Trends Report
- Instagram Stories Add Likes
- Snapchat and Ticketmaster Announce Partnership
- Twitch Adds New Incentives for Creators With Native Ads Platform
Sources: The Verge, Facebook Business, Tech Crunch, and AdWeek
Hosts: Joey Scarillo, Amanda Davis, and Tommy Boyce
Email us: Podcasts@Grey.com
Class is in session and it’s still G.R.E.Y on this week’s #5Things! YouTube Outlines its 2022 platform, TikTok shares insights on their consumer purchase journey, Twitter announces the winners of its annual “Brand Bowl” and more!
The Things:
- YouTube Outlines 2022 Platform: Community, Collaboration, and Commerce
- TikTok Shares New Insights into the Impact of TikTok Clips in the Purchase Journey
- TailWind Details 2022 Design Trends for Social Media
- Snapchat To Place Ads Within stories and Share Earnings with Creators
- Twitter Announces the Winners of its 'Brand Bowl' Super Bowl Campaign Awards
Sources: YouTube, Social Media Today, TailWind, and The Verge
Hosts: Joey Scarillo, Amanda Davis, and Tommy Boyce
Email us: Podcasts@Grey.com
The podcast is celebrating it's 100th episode! To mark the occasion, Joey, Amanda, and Tommy dive into 5 large topics that have come up over the past two years.
- Influencers
- Gaming
- Audio
- Commerce
- Events
The team discusses how the categories have evolved over the past two and a half years, the high and lows, and what brands can expect as the evolve.
Buckle up this one is a fun one!
Special thanks to Bryan Barletta of Sounds Profitable: check out his newsletter https://soundsprofitable.com/
Hosts: Joey Scarillo, Amanda Davis, and Tommy Boyce
Email us: Podcasts@Grey.com
It’s the dawning of the age of avatars! Meta introduces 3D avatars to Instagram stories, TikTok experiments with video avatars, Snapchat hosts a bitmoji concert and more on this weeks #5Things!
- Meta Introduces 3D Avatars to Instagram Stories
- TikTok Is Experimenting With New Video Avatar Tools, Audio-Only Live-Streams
- Twitter Launches New 'Toolbox' Hub
- Snapchat Hosts Bitmoji Virtual Concert
- Instagram Increases Response Options in Stories Polls, Facilitating Expanded Engagement
Sources: The Verge and Social Media Today
Hosts: Joey Scarillo, Amanda Davis, and Tommy Boyce
Email us: Podcasts@Grey.com
A bored ape viewed your profile! TikTok tests letting users see who viewed their profile, Twitter and Meta get deeper into NFT’s, and a new study details increasing social media adoption by 65+ audiences on this week’s #5Things!
The Things:
- Twitter Introduces NFT Profile Pictures
- Facebook and Instagram to Reportedly Let Users Make, Showcase, and Sell NFTs
- TikTok Testing Creator Subscription Fees
- Pew Research Report Details Growth in Tech Use by 65+ Consumers
- TikTok Is Working on a New, Opt-In Function to Show You Who Viewed Your Profile
Sources:
Hosts: The Verge, Pew Research, Social Media Today
Email us: Podcasts@Grey.com
Pinterest brings all the boys to the yard! The platform publishes male behavior report, Meta addresses ethics for virtual influencers, Microsoft signs the biggest gaming acquisition in history and more on this week's #5Things.
The Things:
- Meta is Developing an 'Ethical Framework' for the Use of Virtual Influencers
- Microsoft Purchases Activision Blizzard fr $70 Billion
- Twitter Publishes New Guide on What Consumers Expect from Brands
- Twitter Tests New Column Creation Tools in TweetDeck
- Pinterest Shares Insight on How Men Use the Shopping Platform
Sources: Social Media Today and NY Times
Hosts: Joey Scarillo, Amanda Davis, Tommy Boyce
Email us: Podcasts@Grey.com
There’s testing galore on this week’s #5Things! Learn about Instagram’s new Status display, Twitter’s live reacts, LinkedIn’s audio spaces, and more.
The Things:
- Instagram Tests Allowing Users to Re-arrange Posts on Profile Page
- Instagram Tests New ‘Status’ Display
- Twitter Shares New Insights into the Evolving Gaming Conversation
- Twitter Releases Live Reacts to Platform
- LinkedIn Launches Test of Audio Rooms, Announces New Formats for Live Events
Sources: Social Media Today
Hosts: Joey Scarillo, Amanda Davis, Tommy Boyce
Email us: Podcasts@Grey.com
Tiktok’s Distance Dancing to the dentist office! Tiktok signs a partnership with Atmosphere, Adam Mosseri outlines IG's key focuses, social media shopping is projected to hit 1.2 Trillion dollars and more on the first #5Things of 2022!
The Things:
- TikTok Launches Partnership with Atmosphere
- Instagram's Chief Outlines the Key Areas of Focus for the App in 2022
- Shopping on Social Media Projected to Hit $1.2 Trillion by 2025
- TikTok Tests New “Re-Post” Option
- Will 2022 Be The Year of the Algorithm Reckoning
Sources: TechCrunch, Instagram, Bloomberg, Social Media Today, Time
Hosts: Joey Scarillo, Amanda Davis, Tommy Boyce
Email us: Podcasts@Grey.com
We wish you a Merry Tikmas! e.l.f. cosmetics debuts a long-form “movie” on TikTok, Instagram tests a new “Dancify” capability for Reels, LinkedIn publishes a report of Gen-Z insights, and more on this week’s holiday #5Things!
The Things:
- TikTok Publishes 2021 Music Recap
- Instagram's Testing a 'Dancify' Option for Reels Which Would Automatically Sync Video and Music
- Meta Opens Up Simplified AR Creation Tools to More Users
- LinkedIn’s Publishes Gen Z Best Practices Report
- e.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTok
Sources: The Verge, Social Media Today, LinkedIn, and Marketing Dive
Hosts: Joey Scarillo, Amanda Davis, Tommy Boyce, and Beth Rolfs
Email us: Podcasts@Grey.com
Editor's Note: The crew is going on break until the new year, but that doesn't mean you have to. Take a listen to the previous episodes, and make your own predictions for the new year! Happy Holidays from the 5Things family.
Find out how the Tok’s get made! Leaked reports reveal new insight into TikTok’s algorithm, Instagram brings back the chronological feed, Pinterest acquires video editing app Vochi, and more on this week’s #5Things.
The Things:
- Leaked Documents Reveal Data on TikTok’s Algorithm
- New Twitter CEO Parag Agrawal Speaks on Platform’s Future
- Pinterest Acquires Video Editing App Vochi to Expand its Creation Tools
- Instagram updates Link Sharing and Parental Controls
- Facebook Details How to Create and Promote Podcasts
Sources: NYT, The Verge, Social Media Today, Instagram, Facebook
Hosts: Joey Scarillo, Beth Rolfs, and Tommy Boyce
Email us: Podcasts@Grey.com
Jack Dorsey leaves Twitter, Ludwig leaves Twitch, new insights that will tell you so much more about your friends based on their Spotify Wrapped and much more on this week's #5Things.
The Things:
- Jack Dorsey Resigns as Twitter CEO Effective Immediately
- Ludwig Leaves Twitch, Joins YouTube Gaming Exclusively
- TikTok Announces Creator Next and Video Gifts
- Twitter Reportedly Launch Reply Downvotes to Wider Audiences
- Spotify Release End of Year Recaps & New Features, Calls Tommy Gay
Sources: NYT, The Verge, Social Media Today, Express
Hosts: Joey Scarillo, Amanda Davis, and Tommy Boyce
Email us: Podcasts@Grey.com
YouTube thumbs’d down the “thumbs down” button, Twitter brings crypto and NFT’s home to roost, TikTok brings Stitch into the mix and more on this week’s #5Things!
The Things:
- TikTok Adds Disney Characters to its Text-To-Speech and Voice Effect Features
- Twitter Looking to Enter the NFT and Crypto Space
- YouTube Drops the Thumbs Down Button
- Instagram Reportedly Working Adding Moderators to Lives and Likes to Stories
- Facebook Removing Thousands of “Sensitive” Ad Targeting Categories
Sources: Social Media Today, The Verge, Gizmodo, and NYT
Hosts: Joey Scarillo, Amanda Davis, and Tommy Boyce
Email us: Podcasts@Grey.com
Editor's Note: We're taking a break for Thanksgiving, but that doesn't mean you have to take a break from us. Feel free to catch up on previous episodes.
The social holiday shopping village is open. A little water cooler talk alleges Meta is opening brick-and-mortar VR/AR stores, Instagram will launch livestream shopping and free holiday shipping and much more on this week's #5Things!
The Things:
- Meta Reportedly Opening Brick-and-Mortar VR/AR Stores
- Twitter Blue Launches in US with Ad-Free Article Viewing and More
- Instagram to Launch Livestream Shopping and Free Holiday Shipping
- TikTok Publishes Holiday Campaign Guide
- Facebook Adds Creator Monetization Tools in Response to Apple Fees
Sources:
Hosts: Joey Scarillo, Tommy Boyce, and Amanda Davis
Email us: Podcasts@Grey.com
What are ye doin in my Snap? Snap partners with NBCUniversal for new audio access and More Cowbell!, Pinterest announces a new live-stream shopping series, Facebook shuts down its facial recognition program and more on this week’s #5Things!"
The Things:
- Pinterest Announces New Shoppable Live-Stream Series
- Snapchat Partners with NBC Universal to Bring NBC-related Audio to Snaps
- TikTok Testing New Tipping Feature
- Facebook to Shut Down Facial Recognition Program
- Super Apps Are the Future
Sources: Social Media Today, The Verge, Tech Crunch, NYT
Hosts: Joey Scarillo, Tommy Boyce, and Amanda Davis
Email us: Podcasts@Grey.com
Facebook reportedly will rebrand with an eye on the metaverse, Twitter launches a new creator fund, Instagram announces Collabs and desktop posting and more on a jam-packed #5Things!
Your #5Things for this week include:
- Facebook to Rebrand Company with New Name and Focus on Metaverse
- Twitter Launching Three Month Spaces Accelerator Program
- Instagram Announces Collabs Feature
- Clubhouse Launches New Music Mode
- How Roblox is Growing Up
Sources: The Verge, NYT
Hosts: Joey Scarillo, Amanda Davis, Juliana Diatezua, Tommy Boyce
Email us: Podcasts@Grey.com
Click here to download the newsletter of this week's #5Things.
Get on the bus, we're headed to Web3. Don't know what that is? Don't worry Amanda Davis has you covered!
Plus TikTok makes the jump to TV, Instagram's adds new features to address mental health concerns, and more.
The 5 Things:
- Instagram to Introduce Features to Help Teenage Mental Health
- TikTok Launches LG TV Smart App
- Meet Web3, Where the Young People Are
- Facebook Expands Live Audio Feature Globally and Unveils Soundbites
- Snapchat Adds New Creator Monetization Tools
Sources: The Verge, Coindesk, Social Media Today
Hosts: Joey Scarillo, Amanda Davis, Tommy Boyce
Email us: Podcasts@Grey.com
Welcome to the metaverse! Have a look around. Facebook invests $50 Million into metaverse research fund, Snapchat encourages users to run for office, Frances Haugen, the Facebook whistleblower, urges Congress to regulate the platform and more on this week’s jam-packed #5Things!
The 5Things:
- Instagram Announces “Instagram Video” Combining IGTV and Videos
- Facebook Invests $50M into Building the Digital Metaverse
- Twitter Opens Up Applications for Professional Profiles
- Snapchat Launches Run for Office Portal, Encouraging Users to Consider Political Careers
- Facebook Whistleblower Recommends Congress to Regulate Platform
Sources: NYT, The Verge, AdWeek, Reuters, Tech Crunch
Hosts: Joey Scarillo, Juliana Diatezua, Tommy Boyce
A key takeaway from TikTok World, YouTube censors their content, Facebook puts Instagram Kids App on the back burner, and so much more.
The 5 Things:
- Facebook Halts Development on Instagram Kids App
- YouTube Bans All Vaccine Misinformation
- Twitter Tests Options to Help Users Avoid Negative In-App Interactions
- Australia Rules Media Companies Are Liable for Replies to Facebooks Posts
- TikTok Introduces New Creative Tools for Brand Campaigns
Sources: The Verge, New York Times, Social Media Today
Young TikToker’s join the house of mouse, Snapchat as an ASL educational lens, Facebook can’t catch a break and more on this week’s #5Things!
The 5 Things:
- Facebook Reportedly Promised President Trump it Wouldn’t Fact-Check Political Speech
- Disney Launches “Disney Creation Lab,” Recruiting TikTok Stars
- Snapchat Introduces New Lenses to Teach Users ASL
- Twitch Signs Music Publishing Deal to Address Usage Concerns between Artists and Streamers
- Google Will Allow Users to See Advertiser’s Campaign Histories
Sources: Mashable, AdWeek, The Verge, Billboard
Facebook has a terrible, horrible, no good, very bad week, TikToker’s at the Met Gala prove they’re all that, Texas bans removing posts based on political expression and more on this week’s jam-packed #5Things
The 5 Things:
- Texas Bans Social Media Platforms from Removing Posts Based on Political Views
- Facebook Internal Report Reveals Harm Instagram has on Teenage Mental Health
- Secret Facebook Program Reportedly Lets Celebrities Avoid Moderation
- Instagram to Add “Favorites” Option Allowing Users to Prioritize Accounts on Their Feed
- How TikTok Democratized the 2021 Met Gala
Sources: NYT, The Verge, Refinery 29
Hosts: Joey Scarillo, Juliana Diatezua, Tommy Boyce
Summer break is over, but the team is not cooling down! This week, we look at a data report from App Annie, updates from Twitter, and how Steve from Blue's Clues broke the internet.
The 5 Things:
- TikTok Surpasses YouTube in US Average Watch Time
- AppAnnie Releases “Evolution on Social Apps” Report
- Twitter Launches “Super Follows,” a Creator Monetization Option
- Twitter Launches Communities, as Rival to Facebook Groups
- The Internet Reacts to Nostalgic Blue Clues Video Celebrating the Show’s 25th Anniversary
Sources: The Verge, AdWeek, Social Media Today
Hosts: Joey Scarillo, Juliana Diatezua, Tommy Boyce
Swipe-Up’s are out, Facebook Reels are in, and TikTok has shopping. The team welcomes Tommy Boyce to the pod to discuss all of this and more!
- YouTube Partnership Program Officially Passes 2 Million Members
- Facebook Adds Reels to iOS App
- Twitter Launches Newsletter Subscription Button on User Profiles
- TikTok Partners with Shopify to Allow In-App Purchasing
- Instagram is Removing the “Swipe Up” Feature, Replacing it with Stickers.
Sources: The Verge and NYT
Hosts: Amanda Davis, Tommy Boyce, and Joey Scarillo
Email us: Podcasts@Grey.com
Program Note: No podcast next week, we're off for Labor Day.
YikYak returns, teens are trading mowing lawns for NFT mining, Reddit introduces a TikTok-like video feed and more on this week’s #5Things!
The 5 Things:
- Reddit IOS app launches TikTok Like Video Feed
- Twitter Redesigns Their Redesign Due to Audience Backlash
- YikYak is Yikbak
- New Instagram Campaign Celebrates Diversity and Creativity of Users
- How Teenagers Are Cashing in on the NFT Boom
Sources: NYT, Social Media Today, Tech Radar, The Verge
Hosts: Amanda Davis, Juliana Diatezua, and Joey Scarillo
Email us: Podcasts@grey.com
This week, we discuss the new way flight attendants will be disrupted while in the friendly skies, things that seem quite obvious in Instagramland, and you guessed it....TikTok.
The 5 Things:
- American Airlines to Offer 30 Minutes of Free TikTok Viewing
- YouTube for Kids Announces New Advertising Policy Updates
- Instagram Tests New Ads In Shopping Tab
- YouTube Invests $100 Million in YouTube Shorts Content
- TikTok Pilots Their Own Version of Stories Feature
Sources: Gizmodo, Social Media Today, Tech Crunch, The Verge
Hosts: Amanda Davis and Bryce Mathias
Email us: Podcasts@grey.com
This week, the 5Things crew evolves in their voice, as they discuss the White House, YouTube, yes, another app, and so much more.
The 5 Things:
- Twitter Pilots E-Commerce Section for Brands
- YouTube to Offer Cheaper Ad-Free Option, “Premium Light”
- The White House Recruits Influencers to Fight Vaccine Misinformation
- Elite Students Debate Cultural Issues on Polemix, a TikTok Clone
- TikTok Celebrates and Recreates Iconic Ad Campaigns with Re:Make
Sources: Twitter, The Verge, New York Times, TikTok
Hosts: Amanda Davis and Juliana Diatezua
Email us: Podcasts@Grey.com
This week we bid farewell to a member of the 5Things crew and discuss health misinformation, Instagram, Pinterest and more.
The 5 Things:
- New Senate Bill Would Make Platforms Liable for Public Health Misinformation
- Instagram to Automatically Translate Text in Story Posts
- Instagram Tests Vertical Feed Presentation for Explore Page
- Pinterest to Let Creators Earn Money from Pins
- Spotify Adds “What's New” Feature for Music and Podcasts
Sources: The Verge, Social Media Today
Hosts: Kenny Gold, Juliana Diatezua, Amanda Davis
Email us: Podcasts@Grey.com
This week the team dives into the Olympics, gives "Super Thanks" to creator funds, and you'll hear hot takes on Twitter's accessibility.
Your 5 Things:
- TikTok Partners with Vimeo to Drive Small Business Success
- Twitter Launches Captioned Voice Tweets in Push for Accessibility
- Facebook Launches New $1 Billion Creator Fund Through 2022
- YouTube Intros New Tip-Jar Feature, ‘Super Thanks’
- Toyota Cancels Olympic TV Ads in Japan
Sources: PR Newswire, The Verge, AP News
Hosts: Kenny Gold, Amanda Davis, Juliana Diatezua
Email us: Podcasts@Grey.com
Edmée joins the pod again to help breakdown the latest way to get a job, the newest partnerships and we bid farewell to Fleets.
Your 5 Things:
- TikTok Launches 'Resumes' Feature To Connect Candidates With Job Opportunities
- Twitter Teases the Launch of Twitter for Professionals
- The Content Creator Economy Becomes the Hottest New Focus for Tech Investors
- Clubhouse and TED Announce Exclusive Content Partnership
- After Less Than A Year, Twitter Retires Fleets Feature
Sources: Social Media Today, Tech Radar, NY Times, The Verge
Hosts: Kenny Gold, Amanda Davis, Edmée Jorge
Email us: Podcasts@Grey.com
Back from the holiday, Kenny, Juliana, and Amanda dive into the pitfalls of beauty and weight loss expectations on the platforms, and so much more.
Your 5Things:
- Norway’s New Law Requires Disclosures for Retouched Photos Online
- Roblox and Sony Music Partner to Develop More In-Game Music
- TikTok Launches Longer Video Options
- Instagram Announces a Shift from Photo-Sharing with New Video Features
- Pinterest Bans Ads with Unhealthy Weight Loss Language and Imagery
Sources: Social Media Today, Variety, NPR
Hosts: Kenny Gold, Juliana Diatezua, Amanda Davis
Email us: Podcasts@Grey.com
This week we discuss Facebook and TikTok getting it right, more ubiquity across platforms, and the latest in AR fashion!
Your 5 Things:
- Instagram Tests 'Fan Club' Stories
- Facebook Launches Live Audio Rooms and Podcasts
- TikTok Launches 'Jumps' to Promote Third-Party Experiences
- Overwatch Launches Cross-Play Feature
- Facebook Files a Patent for an AR Hat (Link to Patent)
Sources: Social Media Today, Forbes, Facebook
Hosts: Joey Scarillo, Juliana Diatezua, Amanda Davis
Check out this week's newsletter!
Email us: Podcasts@Grey.com
Program Note: We will be off from the podcast next week.
Last year, after George Floyd's death, the world changed.
This year, to celebrate Juneteenth, we dive into a conversation about what has changed for the Black community over the past year, and moreover what hasn't.
We discuss the new American leadership, advertising's role in equity, cancel culture, workplace culture, and allyship.
Host: Danielle Hunt, Panel: Lori Bullock, Andre Gray
Kenny, Amanda, and Juliana are back to discuss Facebook wooing gamers, Super Follows on Twitter, and TikTok's latest positive efforts to help more users.
Your #5Things:
- Facebook is the First Platform to Offer 100% Profit to Gaming Streamers
- Twitter Announces 'Super Follow' Subscription Option
- TikTok Adds an Accessibility Overview
- Instagram Reverses Penalty for Feed Posts Re-Shared to Stories
- TikTok’s New Initiatives Support Black-Owned Businesses
Sources: Kotaku, Social Media Today
Hosts: Kenny Gold, Juliana Diatezua, Amanda Davis
Email us: Podcasts@Grey.com
This week we bring you a special episode of #5Things about Queer culture. Kate Wolff, (Lupine Creative) and Sebastian Hendra, (Grey Consulting) dive into the vital driving influences of our LGBTQAI+ Past and Present – and discuss what the future of Pride needs to become for a changing world. Exploring the rise of new vernacular, evolving culture and how brands are adapting.
This is a podcast you won’t want to miss.
Panel: Kate Wolff, Sebastian Hendra; Host: Joey Scarillo
Learn more about Kate: @dothewerq, @LupineCreative, @Kwolff08, www.dothewerq.com
Learn more about Sebastian: @historical.homos, @bashtard91, www.historicalhomos.com
Email us: Podcasts@Grey.com
This week the J's are holding down the fort. We unpack everything from Instagram adding pronouns to another creator fund, and we have fun along the way.
Your 5 Things:
- Instagram Added New 'Pronouns' Option
- YouTube Announced #BeautyFest Pinterest
- Tested Live-Streaming Functionality
- Facebook Launched Test of Audio Room
- YouTube announced $100M ‘Shorts’ Creator Fund
Sources: Social Media Today, Bloomberg, TechCrunch
Hosts: Joey Scarillo, Juliana Diatezua, and Joseph Day
Email us: Podcasts@Grey.com
Program note: We are off next week for Memorial Day.
Check out the newsletter!
This week we take a quick jaunt around the social channels with Clubhouse, Twitter, Facebook, and Youtube. We also bid a temporary farewell to our own Beth Rolfs as she takes off on her journey towards motherhood.
Your #5Things:
- Clubhouse Launched Android Version
- Twitter Launched Test of ‘Tip Jar’
- Twitter Launched Larger Image Display on Timelines
- Facebook Launched 'Neighborhoods'
- YouTube Launched Shorts To All US Creators
Sources: Social Media Today, The Verge, 9to5Google
Host: Kenny Gold, Amanda Davis, and Beth Rolfs
Email us: Podcasts@Grey.com
Check out the newsletter!
This week, we welcome Edmée to the podcast, the team gets philosophical about the five senses, and we find out why Kenny re-named this episode "Fear of the Robot Apocalypse"... it was going to be another Clubhouse pun.
Your 5 Things:
- Pinterest Announced Initiatives to Celebrate API Heritage Month
- Clubhouse Tackles an NFL Partnership
- YouTube Tested Timed Comments
- Instagram Launched Audio/Video Off Button for Live
- Facebook Announced Advances In Object Identification Tech
Sources: Social Media Today, Digital Information World, World Tech News
Host: Kenny Gold, Beth Rolfs, Edmée Jorge
Check out the Newsletter!
Email us: Podcasts@Grey.com
API Resources: Asian Pacific Fund | Hollaback | National Asian Pacific American Women's Forum: NAPAWF
Facebook is once again the center of attention with Boombox. The team at Grey explains it all...
Your 5 Things:
- Facebook Expanded Spotify Partnership
- Facebook’s Clubhouse Competitor Announced
- Reddit Announced Reddit Talk
- Pinterest Launched New 'Content Claiming Portal'
- Facebook Suggested Topics For The Feed
Sources: Tech Crunch, The Verge, Social Media Today
Hosts: Kenny Gold, Amanda Davis, Kait Pearse
Email us: Podcasts@Grey.com
Check out the newsletter!
Facebook gets it right and NFTs are here to stay. The crew breaks it all down and more!
Your #5Things:
- Facebook Teased Audio Room Feature
- Facebook Added New Volunteer Features
- Instagram For Kids Was Challenged
- Twitter Analyzed Harmful Impacts of its Algorithm
- An NFT Became Real Estate
Sources: Vox/Recode, Social Media Today, The Verge
Hosts: Kenny Gold, Beth Rolfs, Amanda Davis
Check out Kenny's Adweek Article and the newsletter.
Email us: Podcasts@Grey.com
Wellness hubs, creator funds, and audio are all the rage with social networks and will you trust Facebook for dating?
Your #5Things:
- TikTok Launched 'Wellness Hub'
- TikTok Added New Music-Triggered Visual Effects Tools
- Reddit Reportedly Developed its Own Audio Rooms Feature
- Pinterest Announced Creator Fund
- Facebook Launched New Video Speed Dating App
Sources: Social Media Today, Tech Crunch, ScreenRant
Hosts: Joey Scarillo, Beth Rolfs, and Amanda Davis
Email us: Podcasts@Grey.com
Check out our newsletter on LinkedIn!
Kenny, Beth, and Amanda are back together, you'll hear hot-takes on the LinkedIn's new feature, and the conversation gets heated over the future of AR tech.
Your #5Things:
- Facebook Denied Algorithm Issues
- LinkedIn Teased Clubhouse-Like Feature
- LinkedIn Added ‘Creator Mode’
- “Fake” Twitter Users Defended Amazon
- AR-Enabled Snap Spectacles News Leaked
Sources: TechCrunch, WSJ, The Verge, The Guardian, Social Media Today
Hosts: Kenny Gold, Beth Rolfs, Amanda Davis
Email us: Podcasts@Grey.com
Check out the newsletter on LinkedIn!
5Things is on Spring Break this week, but we're excited to share a 2020 episode of Grey Matter: A Podcast About Ideas with the founders of Unsplash.
When Mikael Cho and Stephanie Liverani created Unsplash they had no idea how quickly they would find success – seemingly overnight. Unsplash fills the unmet needs of creative professionals – a free and culturally aware, current solution for people who are simply trying to make cool things.
Host: Kenny Gold
Email us: Podcasts@Grey.com
Listen to all episodes of Grey Matter: A Podcast About Ideas on Spotify, Apple, or wherever you get your podcasts.
Check the #5Things newsletter!
Listen up, the race is on for the leader in audio-led social media. The team discusses this, YouTube, and Snapchat, as well as Instagram... for kids?
Your 5Things:
- News of Facebook Audio-Only Room Spread
- Clubhouse Launched Creator Accelerator Program
- YouTube Rolled Out 'Shorts' To US
- Snapchat Acquired FitAnalytics
- News of Kids Version of Instagram Spread
Sources: Social Media Today, The Verge, Time, TechCrunch
Hosts: Kenny Gold, Juliana Diatezua, Amanda Davis
Email us: Podcasts@Grey.com
Check out the #5Things newsletter!
Learn more about GetUsPPE.org
Welcome to the Facebook Show! Your #5Things this week all poke towards Facebook or Instagram.
Your #5Things:
- Instagram Accused of Promoting False Information
- Facebook Expanded Creator Monetization
- Instagram Launched Instagram Lite
- Instagram Tested Auto-Captions for Instagram Stories
- Facebook Added Reels to Facebook
Sources: Digital Information World, Social Media Today, Business Insider
Hosts: Juliana Diatezua, Beth Rolfs, Joey Scarillo
Email us: Podcasts@Grey.com
Check out the newsletter!
The team tackles Instagram likes that were insta-gone, Twitter throwing a curveball on strikes, praise for Pinterest, and the latest from Big Blue.
Your #5Things
- Instagram Accidentally Hid Like Counts
- Twitter Blocked COVID-19 Vaccine Misinformation
- Pinterest Launched Showcase of Female-Owned Businesses
- Facebook Ended Ban On Political Advertising
- Facebook Photo-tagging Lawsuit Settled for $650m
Sources: Complex, Social Media Today, AdWeek, NY Times, TechCrunch
Hosts: Kenny Gold, Juliana Diatezua, Beth Rolfs
Email us: Podcasts@Grey.com
Check out the newsletter!
Learn more about GetUsPPE.org
The team goes deep on Twitter, digs deep into a new Facebook feature, and questions deepfakes.
Your 5 Things:
- Twitter announced paid Super Follows
- Twitter Added 'Twemojis' To Fleets
- Twitter Tested ‘Safety Mode’
- Facebook Launched BARS App
- Tom Cruise Deepfake Went Viral
Sources: The Verge and Social Media Today
Email us: Podcasts@Grey.com
Check out our #5Things Newsletter!
The #5Things welcomes Grey New York's Associate Director of Influencers, Kait Pearse to the proverbial cool kids table to discuss trends in influencer marketing and platforms acting like other platforms.
Your #5Things:
- Influencers were Added To SAG
- David Dobrik ‘soft’ launched Dispo App
- YouTube Announced US Expansion of TikTok-Like Feature
- Twitter Evolved Clubhouse-Like Feature
- Twitch Announced UFC Partnership
Sources: Social Media Today, Forbes, Deadline
Hosts: Kenny Gold, Beth Rolfs, and introducing Kait Pearse, with Joey Scarillo "in the booth"
Email us: Podcasts@Grey.com
Check out the newsletter on LinkedIn!
Today the #5Things podcast brings you a timely and important episode for Black History Month. We welcome Jax Porter, Yolanda Haynesworth, and Cassandra Sinclair to discuss the social impact of the Covid vaccine on the Black community.
Your #5Things:
- COVID-19 fatigue
- Mistrust and Distrust in the medical system by the black community
- Access issues
- Overcoming fear
- Suboptimal vaccination distribution plans
Panel: Jax Porter, Yolanda Haynesworth, and Cassandra Sinclair
Email Us: podcast@grey.com
The rumor is Facebook is jealous again, and this time it's not Twitter, not Snapchat, not Pinterest, not TikTok... it's going after Clubhouse.
Your 5 Things:
- Rumors of Facebook Clubhouse Clone Spread
- US Government Abandoned TikTok Sell-Off Plan
- Instagram Limited The Reach of Re-Posts from TikTok
- Instagram Teased Multi-participant Live Video Chats
- Shop Pay Expanded to Facebook And Instagram
Sources: Social Media Today, WSJ, Shopify
Hosts: Kenny Gold, Amanda Davis, Beth Rolfs, Joey Scarillo
Email us: Podcasts@Grey.com
Checkout the newsletter!
Keep an eye on this feed as we will have a bonus episode released later this week.
Oops! the team spends more than half of the episode talking about the toxic way Britney was treated. If you think "gimme more" lucky for you, we have all of your5 Things:
- Britney Spears Documentary Fueled #FreeBritney Social Media Movement
- Twitter Removed Ads Transparency Center
- YouTube launched new destination for sports fans
- Instagram Launched ‘Recently Deleted’
- TikTok Added Misinformation Labels
Sources: LA Times, Social Media Today, YouTube Official Blog, Instagram, The Guardian
Hosts: Kenny Gold, Beth Rolfs, and Amanda Davis
Email us: Podcasts@Grey.com
Resource: Substance Abuse and Mental Health Services Administrations (SAMHSA) National Helpline, 1-800-662-HELP (4357) a confidential, free, 24-hour-a-day, 365-day-a-year, information service, in English and Spanish, for individuals and family members facing mental and/or substance use disorders.
This week the crew takes stock in what started on Reddit, and give you everything you need for the week ahead.
Your 5 Things:
- Reddit Occupied Wall Street
- Instagram Tested Removing Sharing Posts to Stories
- Twitter Launched Birdwatch
- Twitter and NBC Universal Deepened Partnership
- YouTube Tested New Clipping Feature
Sources: NPR, Social Media Today, Forbes, Engadget
Email us: Podcasts@Grey.com
Hosts: Kenny Gold, Beth Rolfs, Amanda Davis, Joey Scarillo
Newsletter: Read it here!
Trump's fate on Facebook hangs in the balance; TikTok and Pinterest launch new features, and a Bridgerton musical waits in the wings. Kenny, Amanda, and Juliana are here to break it all down!
Your #5Things:
- Facebook's Oversight Board will make final decision on Trump Ban
- Facebook and Instagram Expand Alt Text Capabilities
- TikTok Launches New Q&A Feature
- Pinterest Launches Eyeshadow AR Experience
- Musical Version of Bridgerton Goes Viral On TikTok
Sources: FB News, TechCrunch, Social Media Today, Buzzfeed
Hosts: Kenny Gold, Juliana Diatezua, and Amanda Davis
Email us: Podcasts@Grey.com
Newsletter: HERE
It's our first episode in the new presidential administration, and Kenny, Beth, and Amanda have all you need to know this week in the world of social media.
Your 5 Things:
- Research Showed 71% of Americans Get News Content Via Social Platforms
- TikTok Launched Program for Black Creators
- TikTok Changed Privacy Settings for Users Under 18
- Snapchat Worked on New 'Events' Feature
- YouTube Added New Hashtag Showcase Pages
Sources: TikTok Newsroom, Social Media Today, TechCrunch
Hosts: Kenny Gold, Beth Rolfs, and Amanda Davis
Email Us: Podcasts@Grey.com
Newsletter: HERE
Big news in social media this week, with global implications. Kenny, Beth, and Joey (filling in for Amanda) break it all down.
Your 5 Things:
- Trump was Banned Off Social Media
- Parler Jumped to No. 1 on App Store
- TikTok Faced Legal Action Over the Handling of Child Data
- TikTok Launched First LiDAR-Enabled AR Effect
- News of Facebook Smart Glasses Spread
Sources: Business Insider, The Verge, Bloomberg, TechCrunch, Social Media Today
Hosts: Kenny Gold, Beth Rolfs, Joey Scarillo
Newsletter: HERE
Email us: Podcasts@Grey.com
The crew is ready for 2021 with more Things you need to know this week.
#5Things:
- Ratatouille TikTok Musical Earned Over $1 Million In Ticket Sales
- FTC Launched 'wide-ranging' Social Media Probe
- Twitch Banned "Simp"
- Twitter Added Similarity Prompts Among Users
- Facebook Launched Collab
One More Thing: Twitter buys Breaker!
Sources: Business Insider, Mashable, The Verge, TechCrunch, Social Media Today, PodNews
Email: Podcasts@Grey.com
Newsletter: HERE
It’s our 50th episode and to celebrate, we are bringing you an extra special #5Things!
We are looking forward to 2021, and not looking back. This week we are chatting with a few of our friends from different industries to ask them what they see on the horizon for 2021. It's like several podcasts in one!
- Katie Perry, VP of Marketing at Public.com (1:03)
- Willis Wiggins, Gaming & Esports Partnerships at FaZe Clan (11:55)
- Arielle Nissenblatt, Community Manager at SquadCast.fm & Founder/Curator, Earbuds Podcast Collective (27:07)
- Amanda Goetz, CMO, Teal & Founder, House of Wise (38:21)
- Tom Chirico, Head of Twitter Next Creative Lab East and Ian Ardouin-Fumat, Insights Scientist, Twitter Next Creative Lab (48:47)
- Justine Armour, Chief Creative Officer at Grey New York (66:20)
- Toby Daniels, Co-founder/CEO, Crowdcentric & Founder, Social Media Week (79:37)
Hosts: Kenny Gold, Beth Rolfs, and Amanda Davis
Co-Hosts: Juliana Diatezua, Joey Scarillo
Email us: Podcasts@Grey.com
It's the end of the year, and you know what that means... mergers and acquisitions! The team breaks it all down, and Beth's reveals her favorite "Thing" ever talked about on this show! - Hint: it's in this episode.
Your #5Things:
- The FTC Sued Facebook
- Reddit Acquired Dubsmash
- Twitter Acquired App Squad
- Instagram Announced Reels Shopping
- Viral Ratatouille Musical Announced Real Life Debut
Hosts: Kenny Gold, Beth Rolfs, and Amanda Davis
Sources: The Verge, FTC, USAToday, Social Media Today, Reddit Blog
Email us: podcasts@grey.com
Newsletter: HERE
As the year winds down, the #5Things crew has a lot to say about TikTok, Twitter, Facebook, and Instagram.
Your #5Things:
- TikTok Tested Three-Minute-Long Videos
- Twitter Expanded Hate Speech Rules To Include Race
- Instagram Tested Three Guest Live-Streams
- Facebook Announced Ban of COVID-19 Vaccine Misinformation
- The Facebook Cryptocurrency Project Changed Its Name
Sources: Aljazeera, The Verge, Social Media Today, USAToday
Hosts: Kenny Gold, Beth Rolfs, and Amanda Davis
Newsletter: Here
Stuffed from all the turkey, and ready for this year to end, the #5Things team dives into Twitter Fleets, and all the latest from the platforms.
- Twitter Slowed Down Roll Out of Fleets
- Snapchat Launched ’Spotlight'
- Instagram Expanded 'Guides' to All Users
- TikTok Added New Photosensitivity Warnings
- Twitter Tested ‘Spaces’ Audio Feature
Hosts: Kenny Gold, Juliana Diatezua, and Amanda Davis
Plus one more thing, from podcast producer, Joey Scarillo
Email us: Podcasts@Grey.com
Newsletter: HERE
Twitter exploded over the launch of Fleets, hear all about it from Kenny, Amanda, and Beth.
Your #5Things:
- Twitter Expanded Fleets
- YouTube Announced 2020 Rewind Cancellation
- TikTok Tested Charity Feature
- Instagram Redesigned The Home Screen
- Facebook Launched New Video Series Hosted By Post Malone
Sources: Social Media Today, The Verge, TechCrunch, Wersm
Hosts: Kenny Gold, Beth Rolfs, and Amanda Davis
Email us: Podcasts@Grey.com
Newsletter: HERE
The team is chomping at the bit to talk about these 5Things:
- Twitch Streamers Dominated Election Night Coverage
- Verified Faux ‘Elon Musk' Celebrated Election with Crypto Scam
- Facebook and TikTok Blocked Misinformation Hashtags
- TikTok Announced New Agreement with Sony Music
- 'Baby Shark' became YouTube's Most Viewed Video Ever
Take our Listener Survey: HERE
Email us: Podcasts@Grey.com
Newsletter: HERE
Hosts: Kenny Gold, Amanda Davis, Juliana Diatezua
The band is back together this week, suffering from a little election fatigue, but excited to share the latest from TikTok, YouTube, the Gram, and Snap.
- TikTok Won Injunction Against White House
- YouTube Added New Features for US Election Day
- Instagram Disabled ‘Recent’ Tab
- Snapchat Added 3D Body Scan
- TikTok Partnered With Shopify
Hosts: Kenny Gold, Beth Rolfs, and Amanda Davis
Take our Listener Survey: HERE
Email us: table: Podcasts@Grey.com
Newsletter: HERE
This week we talk congress, covid, cloud gaming, and more. Juliana joins us again for this week's discussion.
- Congress Warns Social Media CEOs of New Limits
- Facebook Added COVID-19 Spread Prediction Maps
- Facebook Expanded Cloud Gaming
- Snapchat Added Barcode Scanning Feature
- Instagram Extended Length Limit for Instagram Live Broadcasts
Take our Listener Survey: HERE
Email us: Podcasts@Grey.com
Newsletter: HERE
The Things this week start heavy and get lighter, we promise. Our friend Juliana Diatezua joins us this week on the podcast as we dive into The Five!
Your #5Things:
- Facebook Banned Holocaust Denial Content
- Twitter Reversed Block of Biden New York Post Article
- Snap Added Sounds Option
- Instagram Announced Influencer Partnership Disclosures
- Fleetwood Mac’s 'Dream' Went Viral
Sources: Rolling Stone, BBC, NYT, & Social Media Today
Hosts: Kenny Gold, Amanda Davis, and Juliana Diatezua
Take our Listener Survey: HERE
Email us: Podcasts@Grey.com
Newsletter: HERE
It was a bad week for the hate groups.
Your #5Things:
- Twitter Users Took Over #ProudBoys
- Facebook Banned All QAnon Pages
- Facebook Announced Election Notification Updates
- Instagram Added New Audio Features for Reels
- YouTube Tested Product Tags in Videos
Sources: CBS News, Fortune, Social Media Today, and Bloomberg
Hosts: Kenny Gold, Beth Rolfs, and Amanda Davis
Take our Listener Survey: HERE
Email us: Podcasts@Grey.com
Newsletter: HERE
Listen to this podcast before you delete your account.
Your #5Things:
- Court Blocked White House TikTok Order
- TikTok Expanded Duet Collaboration
- Facebook Merged Messaging
- Facebook Responded to The Social Dilemma
- Twitter Expanded Voice Tweets
Sources: Social Media Today and The Verge
Hosts: Kenny Gold, Beth Rolfs, and Amanda Davis
Take our Listener Survey: HERE
Email us: Podcasts@Grey.com
Newsletter: HERE
To celebrate Hispanic Heritage Month, this week we are opening a conversation between Grey employees about mistakes and misconceptions people make about the Latinx and Hispanic community. We are examining the larger issues of the single-story and the stereotypical narratives in advertising.
Beth Rolfs hosts the conversation with Karol Chang (Strategy Director and podcast contributor, Grey NY), and Rodrigo Jatene (Chief Creative Officer, Grey West)
To learn more about Hispanic Heritage Month visit hispanicheritagemonth.gov
To participate in our Grey podcast survey click HERE, we'd love to hear from you!
The social channels are not shying away from the big global issues through data hubs. We're here to break it all down and make sense of it.
Here are your #5 Things:
- US AnnouncedBan of WeChat and TikTok Downloads
- Facebook Launched Climate Science Information Hub
- Facebook Published COVID-19 State of Small Business Report
- Twitter Released Election News Tab
- Pinterest Released Key End of 2020 Trends
Hosts: Beth Rolfs, Amanda Davis, Kenny Gold
Sources: Social Media Today, CNN, Twitter Blog, Facebook’s Data for Good Report, and Pinterest Newsroom.
Check out the Newsletter on LinkedIn: HERE
Complete our Listener Survey: HERE
This week we have updates from TikTok, new features at Facebook and Spotify, and Twitch has a few things to celebrate!
The #5 Things:
- Oracle Won TikTok Deal
- Facebook Launched ‘Facebook Campus’
- Rumors Of Spotify Karaoke Feature Spread
- Ninja Returned To Twitch
- Twitch Saw Chess Viewer Obsession
Hosts: Kenny Gold, Beth Rolfs, Amanda Davis
Sources: The Verge, TechCrunch, NME, NY Times
Newsletter: can be found on LinkedIn, HERE
Summer is over and we're here to tee you up for the final stretch of 2020.
- TikTok Sell-Off Delayed
- TikTok Enabled Creators to Sell Merch
- Twitter Added New Search Prompts to Voting Information
- Twitter Officially Launched New 'Quote Tweets' Count
- Twitch Released Watch Parties
Source: Social Media Today
Reach out to us: podcasts@grey.com
Check out the #5Things Newsletter on LinkedIn
This week the team is gearing up for the end of summer with some good news stories from the platforms.
Here are the #5Things:
- TikTok Challenged Executive Order
- Reddit Reported Hate Speech Drop
- Facebook Launched Educator Hub
- Pinterest Highlighted Black-Owned Businesses
- BTS Broke YouTube’s 24-Hour View Record
Panel: Kenny Gold, Beth Rolfs, and Amanda Davis
Sources: NYT, The Verge, Digital Information World, Social Media Today, Forbes.
Follow the 5Things newsletter on LinkedIn
Program Note: There will not be an episode next week.
This week the crew dives into Facebook, Twitter, and Pinterest
- Facebook Launched Voting Information
- Facebook Closed Political Activist Group Loophole
- Facebook Merged Instagram And Messenger Chats
- Twitter Rolled Out Tweet Reply Controls To All Users
- Pinterest Expanded Skin Tone Search Qualifiers
Plus: Wendy's has a podcast!
Host: Kenny Gold. Panel: Beth Rolfs, Amanda Davis, and producer Joey Scarillo
Sources: TechCrunch, Social Media Today, The Verge, PodNews.net
Your friends are here again recording from their pillow forts to bring you the latest in the TikTok saga, an update on Instagram Reels and more.
The #5Things this week are:
- The White House Set TikTok Deadline
- Snapchat Added New Voter Registration Tools
- Facebook Launched $25M Program To Support Black Creators
- Instagram Launched ‘Reels’
- Twitter Added New Labels For State Media
Hosts: Kenny Gold, Both Rolfs, and Amanda Davis
Sources: ABC News, Verge, SMT, and NYT
This week, Beth and Amanda are back on the pod with Kenny, they tackle some huge news in the world of social media. TikTok, Facebook, the US Government and more. Buckle up, this one is a journey!
Here are the 5 Things:
- Microsoft Sought To Buy TikTok
- Facebook Lured TikTok Creators
- The Commerce Department Sought To Regulate Social Media
- Instagram Soared As An Information Source [LINK]
-
WomenSupportingWomen Sparked On Social
Sources: NYT, WSJ, Forbes, Axios, CNN
The #5Things Newsletter can be found [HERE] or visit Grey Group on LinkedIn
Welcome to the Health & Wellness edition of the #5Things. Kenny chats with two Grey colleagues, Ankit Vahia and Jesse Kates about the ways the Pharma industry intersects with the pandemic, and the Twitter hack. PLUS: A new segment called One More Thing where we talk about podcasts on the podcast.
The #5Things are:
- Pharma reputation got stronger than ever during the pandemic
- The Responsibility of Scientific Data
- What’s next post-COVID-19? The cancer emergency
- Diversity in vaccine trials
- Twitter Addressed Recent Hacker Breach
Plus: NPR's Planet Money on TikTok!
Host: Kenny Gold. Panel: Ankit Vahia, Jesse Kates, and producer Joey Scarillo
Sources: FiercePharma.com, NYT, The Hippocratic Post, Scientific American, Social Media Today, and AdWeek.
This week, Kenny is joined by Amanda and Beth to discuss TikTok, Facebook, Twitter and Instagram.
Here are the 5 Things:
- US Government Announced Potential TikTok Ban
- A Facebook Civil Rights Audit Found ‘Serious Setbacks'
- Rumors of a Twitter Subscription Platform Spread
- Instagram Tested A New ‘Shops’ Tab
- Instagram Rolled Out Option to Pin Post Comments
Panel: Kenny Gold, Beth Rolfs, and Amanda Davis
Check out the newsletter, HERE
Sources: The Verge, The Hill, TechCrunch, and Social Media Today
As the ice cream truck rolls by down the jersey shore, Kenny Gold hosts another 5 Things. This week, the team focuses mostly on platforms like Twitch, Reddit, and Facebook curbing hate speech, and Twitter and Instagram roll out new features.
Your #5Things for this week includes:
- Twitch Temporarily Banned Donald Trump
- Reddit Banned ‘The_Donald’ Subreddit
- Facebook Outlined Efforts to Address Platform Hate Speech
- Twitter Tested Collaborative Fleets
- Instagram Tested a Full-Screen Stories Display
To read more about the topics discussed on the podcast checkout the The Verge, The New York Times, Social Media Today, DIW, and another story from Social Media Today
Check out the #5Things newsletter on LinkedIn
Panel includes Kenny Gold, Ish Traore, and Beth Rolfs.
Recording outside on the Jersey Shore, Kenny welcomes our old pal Amanda Davis and our new friend Joseph Day to the #5Things. They share a wealth of insights, a few hot takes, and plenty of banter as we continue to record our podcast from home. Your #5Things include:
TikTok Launched TikTok For Business Marketers Facebook Announced Politician Post Violation Labels Instagram Expanded Reels Google Announced User Data Auto-Delete Feature BlackPink Broke YouTube's 24-Hour Viewing Record
Panel includes Kenny Gold, Amanda Davis, and Joseph Day
Ish and Amanda join Kenny this week for the most important things that happening in the world of social and digital media.
5Things includes:
- Civil Rights Groups Called on Advertisers to Pause Facebook Ad Spend
- Instagram Tested Shopping Tags in Post Captions
- Google Released “Keen”
- Twitter Launched Audio Clips in Tweets
- Twitch Announced Premier League Match Streams
with Kenny Gold, Ish Traore, and Amanda Davis
This week the #5Things focus on experiential marketing and how brands are pivoting their longstanding live events to digital and hybrid-style experiences.
- Ballet Leapt Into the Digital World.
- Brands Got Creative with Virtual Premieres
- Danish Super League Brought Fans To Stadium With Zoom
- Brands Celebrated Pride Digitally
- CES Announced Hybrid 2021 Show
Host: Kenny Gold, Panel: Marie Kelly, Kirsten Shubert
This week we are taking a break from talking about social and digital media and participating in #podcastblackout and using this episode as an opportunity to highlight the injustice in this country towards Black people.
Kenny Gold hosts a round table discussion with three black employees of Grey, Lori Bullock, Danielle Hunt, and Ish Traore.
The essay Lori Bullock wrote on LinkedIn titled The "Un-Mattering" of Black Lives can be found HERE
Further references and materials are listed below:
- https://blacklivesmatter.com
- https://www.obama.org/get-involved/
- https://www.fastcompany.com/90511856/7-black-owned-businesses-to-support-right-now
- https://www.supportblackowned.com
- https://www.buyfromablackwoman.org
- https://www.showingupforracialjustice.org
- https://colorofchange.org
- https://www.knowyourrightscamp.com/legal
- https://www.notreaching.com
- Book: White Fragility: Why It's So Hard for White People to Talk About Racism by Robin DiAngelo
- Book: White Privilege by Paula S. Rothenberg
- Book: Witnessing Whiteness: The Need to Talk About Race and How to Do It by Shelly Tochluk
blacklivesmatter
podcastblackout
Lot's of new features, new work, and new services in the world of digital and social media.
This week's 5 Things include:
- Facebook Launched Workspace Tools
- Facebook Launched eCommerce “Shops”
- Nike Reminded Us Our Greatest Comebacks Are Around the Corner
- Twitter launched “Don’t @ Me”
- Reddit Launched An Ad School
Host: Toby Daniels, Kenny Gold, Panel: Matt Navarra and Beth Rolfs
To sign up for the #5Things Newsletter, visit socialmediaweek.org/reports/5things/
This week #5Things is focused on innovations and disruptions happening in the influencer industry and how COVID-19 is fundamentally changing how influencers interact with social platforms and their followers.
#5Things for this week are:
- Twitch Saw A Rise In Influencer Sponsored Content
- Pinterest Rolled Out Influencer Shopping Spotlights
- Webby’s Announced Best Influencer Endorsement Winner
- Instagram Added Instagram Live Broadcasts To IGTV
- Instagram Rolled Out ‘Guides’
Hosts: Toby Daniels and Kenny Gold; Panel: Reesa Lake, Partner, EVP, Digital Brand Architects and Ryan Berger, Founding Partner, HYPR
For the #5Things Newsletter, sign up here.
We are back with the #5Things and we are LIVE!
This week the #5Things focuses on innovations and disruptions happening in the music industry and how COVID-19 is fundamentally changing how music is created and consumed.
The #5Things for this week includes:
- Spotify Launched "Listening Together" Website
- We Should Write Sometime Saw Sheltering Surge
- Travis Scott Performed Concert on Fortnite
- Facebook Ramped Up Live-Streaming Options
- Hip Hop Led Instagram Live Usage
Host: Toby Daniels, Panel: Kenny Gold and Jesse Kirshbaum
To watch the show live, sign up here.
For the #5Things Newsletter, sign up here.
Social Media Weeks' monthlong virtual event, #SMWONE is officially in full swing!
To celebrate the kick-off of the month-long virtual event, we're bringing you the most recent episode of The #SMWONE Show hosted by #5Things contributor, Toby Daniels.
This week, we're joined by Dan Gardner, Co-Founder and CEO of Code and Theory and Rich Goodstone, Co-Founder of Superfly.
To watch the show live, sign up here.
For the #5Things Newsletter, sign up here.
Social Media Weeks' monthlong virtual event, #SMWOne is here!
From now until the end of May we will be you bringing interviews from the newly launch web show called The #SMWONE Show hosted by #5Things contributor Toby Daniels.
In this episode we'll hear from Katie Perry, VP of Marketing, at Public.com.
Plus, a Q&A with Katie Perry, Raashi Rosenberger and Kenny Gold.
To watch the show live, sign up here. For the #5Things Newsletter, sign up here.
Social Media Weeks' monthlong virtual event, #SMWOne begins today!
From now until the end of May we will be bringing you interviews from the newly launch web show called The #SMWONE Show hosted by #5Things contributor Toby Daniels.
This week Toby chats with Raashi Rosenberger, Brand Marketing, Consumer Apps, at Google, and our very own Kenny Gold, Director, Social Media, at Grey.
To watch the show live, sign up here. For the #5Things Newsletter, sign up here.
Social Media Weeks' monthlong virtual event is almost here! From now until the end of May we will be bringing interviews from the newly launch web show called The #SMWONE Show hosted by #5Things contributor Toby Daniels.
We'll hear from Neil Waller, CEO of Whalar. He will discuss how he is prioritizing objectives for himself and his team, what he calls "conscience consumerism", and you'll hear his take on the term"social distance".
Plus, a Q&A with Neil and Mathew Sweezey.
Want to watch the show live? Join us every Wednesday at 12 PM EDT by signing up for free here.
To sign up for the #5Things Newsletter, sign up here.
Social Media Weeks' monthlong virtual event is almost here! From now until the end of May we will be bringing you interviews from the newly launched web show called The #SMWONE Show hosted by #5Things contributor Toby Daniels.
This week Toby chats with Mathew Sweezey, Director of Market Strategy at Salesforce about authenticity for brands, his quarantine habits, and his new book.
Want to watch the show live? Join the show every Wednesday at 12 PM EDT by signing up for free here.
To sign up for the #5Things Newsletter, sign up here.
The team at Grey and Social Media Week were very excited to give you another episode of #5 Things, but due to some scheduling challenges we aren't able to get a new episode out this week, however you can sign up to receive the #5Things Newsletter, a text version of the topics discussed on the show [HERE].
Today we're replaying an episode from the Grey Matter archive when Dan sat down with Jess Davis the founder of Folk Rebellion.
Things can get weird when you're in quarantine. If you're listening with kids, you might want to skip Thing 4.
Your #5Things for this week includes:
- Facebook Expanded Community Help Feature
- YouTube Removed COVID-19 And 5G Linked Videos
- Twitter Deleted Two Of Brazil’s President’s Tweets
- HBO Created Conference Call Backgrounds
- John Krasinski Launched YouTube Channel
Host: Dan Bennett. Panel includes Kenny Gold and Toby Daniels.
Safely in their homes, the Grey and Social Media Week team are here to bring you the latest from around the social media landscape. As the world changes so do the social platforms we engage with.
Your #5Things this week are:
- Instagram Launched Co-Watching
- Instagram Tested New COVID-19 Relief Gift Card Feature
- Twitch Hosted Stream Aid 2020
- Twitter Donated $1M To Support Journalism
- HQ Trivia Was Revived For COVID-19 Relief
Host: Dan Bennett. Panel includes Kenny Gold and Toby Daniels.
The team at Grey and Social Media Week are back and talking social media, all while social distancing of course.
Your #5Things for this week includes:
- Reebok Helped Twitter Users Stay Fit
- Work From Home Effectively With LinkedIn
- Instagram Added Stay Home Sticker For Stories
- Facebook Announced Grant Program
- Balance Offered Free Meditation
Host: Dan Bennett. Panel includes Kenny Gold and Toby Daniels.
The Grey and Social Media Week Team pulled together Five Things you can do to help out during the virus outbreak, all while still practicing social distance from home.
Your #5Things for this week includes:
- Volunteer From Home
- Donate Food
- Buy Gift Certificates To Your Favorite Stores/Restaurants
- Keep In Touch
- Donate To Organizations Aiding Those Affected By COVID-19
This week's episode is hosted by Dan Bennett and Kenny Gold
Here are some links to the resources mentioned in this episode:
- Transcribe historical documents
- United Nations online volunteer
- E-mentor a high-school student: iCouldBe
- Meals on wheels
- Feeding America
- Kabbage
- Save the Children
- Gates Foundation
- COVID specific funds
- Global Giving
- Partners in Health
- American Red Cross
- Direct Relief
- GoFundMe
- Additional Resources
To sign up for the the #5Things newsletter, the link is HERE
Please excuse this break in programing, we don't have a new episode this week because we wanted to keep the team safe and working from home. Instead we are re-casting of one of our first Grey Matter episodes with host Dan Bennett talking to guest (and #5Things regular) Toby Daniels, Founder and CEO of Social Media Week about the inception of the Social Media Week conference.
You can sign up to receive the #5Things Newsletter, a text version of the topics discussed on the show [HERE]
Stay safe.
The team discusses everything from celebrating an 84 year-old's Leap Day birthday, to a kid creating a fake verified politician's Twitter account, and Toby and Kenny bet on if someone get fired!
Full list of topics include:
- LinkedIn Teased An Ephemeral Feed
- Toy Makers Sought Collaboration With Popular YouTubers
- Aviation Gin Celebrated 21st Leap Day Birthday
- The Verge Released Tech Survey 2020
- Twitter Verified Fake Political Account
Hosted by Dan Bennett. Panel Includes Kenny Gold, Toby Daniels, Katie Perry (Head of Marketing, Public), and Paul Kontonis (CMO WHOSAY, ViacomCBS)
A smaller crew in the studio this weeks means the everyone has to bring their A-Game! The topics discussed this week are:
- The Moldy Whopper Took Over Social Media
- TikTok Wants To Grow Up
- Snapchat Adds Ground AR Effects
- Shopify Support Libra Cryptocurrency
- Snapchat Launches Here For You
Hosted by Dan Bennett. Panel Includes Toby Daniels, Kirsten Shubert, Dan Gardner (Co-Founder and CEO of Code & Theory)
Things heat up in the #5Things Studio this week as the team discusses Bloomberg, Hobbi, and more. But don't worry we beep out curse words and the names of certain meme accounts.
- Bloomberg Memes Took Over Instagram
- YouTube Launched Project Witness
- Secret Founder Announced Anti-Loneliness App
- HQ Trivia Announced Closure
- Facebook Released Hobbi
Hosted this week by Dan Bennett, and the panel includes Kenny Gold, Toby Daniels, Amanda Davis, and Matt Britton Founder/CEO of Suzy
Order is restored, as Dan is back in the host chair and we hear some familiar voices, and a new one!
This week's #5Things include Reddit Announced Tagboard Partnership, Instagram Teased TGTV Monetization, Google Announced Cookies Withdrawal, Google Announced AI Photo Printing and Facebook Was Hacked!
Hosted by Dan Bennett, and panel includes Kenny Gold, Toby Daniels, Andi Yancho, and special guest Ian Schafer (Kindred)
Shaking things up this week, two of our usual suspects are out of the studio, but the show must go on!
Your #5Things for this week includes:
- Facebook Announced Coronavirus Misinformation Removal
- Snapchat Launched Bitmoji TV
- Facebook Launched Clear History Tool
- Facebook Added New Gaming Creator Moderation Tools
- TUMS Intercepted The Super Bowl
Hosted by Toby Daniels, the panel includes Amanda Davis, Joey Scarillo, and special guest Rachel Tipograph
Once again, the team from Grey and Social Media Week bring you five more things to know from the world of social. One panelist dials in from the west coast, and another solidifies their title as #ResidentTikTokExpert.
Your #5Things for this week includes:
- Vine Co-Founder Launched Byte (LINK TO ARTICLE)
- Snapchat Signed Olympics Deal With NBC
- Instagram Added New Mention Option To Stories
- TikTok Signed New Music Licensing Deal
- Mark Ronson Joined Chase Content Creators As Music Supervisor
Hosted by Dan Bennett, and panel includes Kenny Gold, Toby Daniels, Travis Montaque, and Holly Williams
As January drags on, the team is back with your #5Things for this week:
- Netflix Aired “The Circle’ Finale
- Twitter Teased New Tipping Option
- Pinterest Expanded Self-Help Exercises
- TikTok Reportedly Developing Curated Content Feed
- Oreo Launched Clothing Collection
Hosted by Dan Bennett, and panel includes Kenny Gold, Toby Daniels, Katie Perry, and Amanda Davis
Happy 2020 and welcome back to #5Things!
Your #5Things for this week includes:
- Facebook Added New Political Ad Feature
- Coca-Cola Launched Subscription Service
- TikTok Enhanced Protections Against Platform Misinformation
- Twitter Previewed Reply Limit Feature
- “Just Chatting” Streams Outnumbered Gaming Streams On Twitch
Hosted by Dan Bennett, and panel includes Kenny Gold, Toby Daniels, Karol Chang, and Katherine O'Brien
It's the last #5Things of 2019! Stay tuned to the feed, we've got more to come in 2020!
Your #5Things for this week includes:
- Instagram Enforced 13+ Age Requirement
- Snapchat Tested Cameo
- Essence Cosmetics Introduced Their First Virtual Influencer
- Pinterest Announced Wedding Content Cut Back
- Facebook Announced Google Photo Transfer Tool
Hosted by Dan Bennett, and panel includes Kenny Gold, Toby Daniels, Andi Yancho, and Joey Scarillo
Welcome back to #5Things, we are back after the Thanksgiving holiday break!
Your #5Things for this week includes:
- American Express Celebrated 10 Years of Small Business Saturday
- YouTube Brought Shopping Ads To The Home Feed
- Snap Tripled AR Creator Investment
- Facebook Launched Whale
- TikTok Distanced Itself From China
Hosted by Dan Bennett, and panel includes Kenny Gold, Toby Daniels, Grace McDougall, and Joey Scarillo
Your #5Things for this week includes:
- Instagram Announced Global Test Of Hiding Likes
- Instagram Launched Reels
- Twitter Revealed Updated Political Ad Guidelines
- Facebook Launched Facebook Pay
- Angry Birds Rolled Out “Bring The Anger” Campaign
Hosted by Dan Bennett, and panel includes Kenny Gold, Toby Daniels, Amanda Davis, and Al Mannarino
Your #5Things for this week includes:
- Instagram Announced Hiding Like Counts In US
- Twitter Launched “Topics” Option
- Facebook Launched Updated Logo
- TikTok Refused To Testify Before Senate Panel
- HP Rolled Out Print The Holidays Campaign
Hosted by Dan Bennett, and panel includes Kenny Gold, Toby Daniels, Amanda Davis, and Nina Lakhani