Converge Coffee: Recent Episodes
Sean Sullivan
Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 marketing success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer service, recruiting, and product development backgrounds. Today, each business operation grows either through customers or employees converging back to those 4 success cores.
In this episode, Sean sits down with Annette Franz, founder and CEO of CX Journey Inc (https://cx-journey.com/). They dive into why Annette started CX Journey and her +30 years of CX experience. They go deeper into her thoughts on customer expansion and retention. Annette gives some great insights on journey orchestration and how marketers can leverage this. Her tone gives off a jovial, astute knowledge on creating great customer experiences. Annette gets deep on why loves routines, her 90s bodybuilding days, any why/how she gets out of the office to recharge. More About Annette. https://www.linkedin.com/in/annette-franz/
In this episode, Sean sits down with Ashley Faus, marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Oh, she is alos the director of integrated product marketing at Atlassian. They dive into why Ashley is so passionate about the four pillars of thought leadership (credibility, profile, prolific, and depth of ideas). They go deeper into her thought about why C-suite or founders aren not the best built thought leaders. Ashley gives some great insights and examples of what her team does at Atlassian. Her tone gives off helpful, astute knowledge on creating great customer experiences through leadership. Ashley gets deep on why loves work integration through her love of theater and fitness in he work. More About Ashley. https://www.linkedin.com/in/ashleyfaus/
In this episode, Sean sits down with Farzad Rashidi, lead innovator at Respona, the link-building outreach platform that helps businesses increase their organic traffic from Google. They dive into why Farzad started Respona from his work at Visma. They go deeper into his process to build an in house software. Farzad gives some great insights on how to develop great customer experiences from understanding your buyer's journey. His constant approach to test and reiterate helped Respona figure out effective product led motions and adoptions. His tone gives off a helpful, fun tone on creating great customer experiences. Farzad gets deep on why he does digital detoxes and hikes to help bring better creativity. More About Farzad. https://www.linkedin.com/in/farzadrashidi/
In this episode, Erik Deckers sits down with his friend, Scott Monty, a strategic communications and leadership coach who works with C-suite executives. They discuss the problems leaders are having today, and what they're doing right. They also talk about how Scott's degree in Classics help him train better leaders. And he gives insights on how history has carried the same lessons throughout history to leader after leader. More about Scott. https://www.linkedin.com/in/scottmonty/
In this episode, I sit down with Erik Deckers, president of Pro Blog Service (https://problogservice.com/), a content marketing agency with clients around the world. Spoiler Alert: He is now the co-host of Converge Coffee (https://www.convergecoffee.co/)! We dive into why Erik wanted to start a podcast but chose to co-host at Converge Coffee. We go deeper into his experiences and how he uses his writing background not only to be a great host but also insights on being a great podcast guest. Erik gives some great insights how to be a great podcast guest stemming back to his writing experience. He even gives more insight and a few wonderful examples from his own personal experiences and talks about his passions beyond writing and podcasting. Hint. Hint. He loves words and writing humor columns and screenplays along with spending time with his family. Special Guest: Erik Deckers.
In this episode, I sit down with Josh Wilson, principal broker and owner of Kingdom Syndicate (https://www.kingdomsyndicate.com/) and host for The Deal Scout (https://www.thedealscout.com/) and Uncensored Advice for Men (https://www.uncensoredadviceformen.com/) podcasts. We dive into why Josh has focused on his failures and how that shaped his identity. We go deeper into his experiences and how he pivoted his mindset to create better customer experiences. Josh gives some raw truth and how his belief system has changed to be more abundant. He even gives more insight and a few good analogies from his own personal experiences and talks about his philosophy around focus on your belief system before you act. Special Guest: Josh Wilson.
In this episode, I sit down with Gabi Bradley, Learning & Development Consultant and Animal Flow coach and regional leader. We dive into how Gabi got started with Animal Flow (https://www.somble.com/gilbogabbins) and her transition to become a coach. We go deeper into her experience coaching from 1:1s to group sessions and eventually become a regional leader. Gabi explains her passions and how she adapts different coaching styles to create overall great experiences. She even gives some insight from her own personal experiences and talks about her philosophy about moving with purpose. Special Guest: Gabi Bradley.
In this episode, I sit down with Tiffany Sauder, CEO of Element Three (https://elementthree.com/). We dive into how Tiffany helps her team build better brands for the company's customers. We go deeper into her experience from leading E3 into some pivotal transitions. Tiffany explains people want authentic brands and this comes from leadership being transparent. Tiffany's focused yet passionate tone shows how much she loves helping her company succeed. She even gives some insight from her own personal experiences and vulnerability when she launched Scared Confident (https://www.tiffanysauder.com/scared-confident/) in 2021. Special Guest: Tiffany Sauder.
In this episode, I sit down with Mike Seidle, CTO and cofounder of PivotCX. We dive into how Mike co-founded PivotCX (https://pivotcx.io)(originally WorkHere). We go deeper into his experience with pivoting a company towards clients' needs and finding success after Covid. Mike explains how the company focused in on recruiting key metrics. Mike shares insights on how PivotCX uses revenue operations (rev ops) methodology to deliver the key metrics and overall scalability for their clients. Mike's laid focused yet passionate tone shows how much his loves helping the company, clients, and partners succeed. He even gives some insight on messaging platforms and the progression of sales to revenue operations over the last 20 years. Special Guest: Mike Seidle.
In this episode, I sit down with Carly Pallis, VP of Marketing at Pavilion (https://www.joinpavilion.com/). We dive into how Carly joined Pavilion from becoming a member to running Pavilion's marketing. We go deeper into her experience how leadership found the core values and how her team was able to market. Carly explains how the whole Pavilion team meets every Friday to share members' stories on where they aligned their core values. Carly shares insights on how her team focuses on two of the company's core values: listen closely and act quickly and asking constant feedback from members. Carly's laid back yet and passionate tone shows how much she loves helping her team, the whole team, and Pavilion's members get the most out of being a member. She even gives some insight on her own growth and how to developing a great bed side manner excelled her career. Special Guest: Carly Pallis.
In this episode, I sit down with Carolyn Estelle, Director of Executive Search at Captivate Talent (https://www.captivatetalent.com/). We dive into why Carolyn joined Captivate Talent and what about the company sets them apart from the competition. We go deeper into her experience on how companies can get better at candidate experiences. Carolyn explains how this is a candidate market and how companies should adapt to find the best talent. Carolyn shares insights on how the Captivate Talent team guides clients through their hiring needs. HINT: Simplifying the process helps tremendously. Carolyn's helpful and passionate tone shows how much she loves helping clients find great talent and also uplifting to find more female executive being placed. She shows her advocacy to help females and young recruiters to excel. Her motto: “Diamonds are made under pressure.” Special Guest: Carolyn Estelle.
In this episode, I sit down with Rock Felder, COO at SquadCast (https://squadcast.fm/). We dive into why Rock and his co-founder Zach started the company. We go deeper into his experiences and view about product led growth in the booming podcasting world. Rock explains how they grew the SquadCast team around engaging customers and building a podcasting community. Rock shares insights on how to build a company from scratch and the phases needed to get it to be sustainable. Rock's helpful and easy tone shows how passionate he is about helping a community with not pushing product but rather adapting to customer needs. Special Guest: Rock Felder.
In this episode, I sit down with Alex Sanfilippo. We dive into why Alex started PodMatch (https://podmatch.com/) and PodcastSOP (https://podcastsop.com/). and his need to help solocasters scaling their podcasts. We go deeper into his approach on figuring out product market fit. Alex explains from his experience how to leverage being a guest and a host in podcasting. Alex shares insights on how deliver better customer experiences through podcasting and marketing channels leading to the podcast. Alex's excited and friendly tone shows how passionate he is about helping podcasters and solocasters alike scale their podcasts and grow communities. Special Guest: Alex Sanfilippo.
In this episode, I sit down with Jen Marr. We dive into why Jen started Inspiring Comfort (https://www.inspiringcomfort.com/) and why comfort creates better experiences and sustains relationships better than empathy. We go deeper into her research on why people haven't been equipped to create comfortable environments. NOTE: Jen spent extensive time at crisis areas like Sandy Hook to research how comfort helps with positive healing impacts. Jen explains how this can translate to less critical experiences through marketing and customer experience. Jen shares insights on how comfort can bring back human connectedness in this very digitally, yet disconnected world. Jen's comforting and kind tone shows how passionate she is about helping others with understanding what comfort is and programs around facilitating those behaviors. Special Guest: Jen Marr.
In this episode, I sit down with Zach Frantz. We dive into why Zach started Wildland Coffee (https://www.wildlandcoffee.co/). We go deeper into his passion to make lean companies serving niche customers. Zach explains his process about how he simplifies to improve the customer experience. Zach shares insights about how he approaches new ideas for Wildland Coffee and aligning that with current customer needs. Zach's friendly tone shows how passionate he is about delivering delightful, simple, and caffeine related experiences in each pouch. Special Guest: Zach Frantz.
In this episode, I sit down with Steve Hoffman, aka Captain Hoff. We dive into why Steve started Founders Space (https://www.foundersspace.com/) and why he wrote Surviving a Startup (https://www.foundersspace.com/surviving-a-startup/). We go deeper into his experience helping hundreds of startups which is findings are broken down in his book. Steve shares insights in his book about how entrepreneurs can build successful companies with healthy mindsets and how to make the biggest and best impact for customers and employees a like. Steve's jovial and passionate tone shows how passionate he is about helping others with achieving their dreams in growing successful companies. Special Guest: Steve Hoffman.
In this episode, I sit down with Brandon Green. We dive into why Brandon started Chapter2Ventures (https://brandongreen.com/). We go deeper into how he bridged his different business lines into one company. Brandon shares insights how to launch a one brand conglomerate successfully. Brandon's motivating and uplifting tone shows how passionate he is about helping others through Chapter2Ventures. Special Guest: Brandon Green.
In this episode, I sit down with Riley Jarvis, TheSleepConsultant.com (https://thesleepconsultant.com/). We dive into why Riley started the Sleep Consultant out of his own struggles with lack of sleep that affected his health. We go deeper into his research and experiences with sleep and some pretty awesome stats. HINT: We all need to rest up. Riley explains his approach about how he helps his clients along with a doctor to achieve a wholistic remedy from better sleep. Riley shares insights his programs on how to help deliver great sleep and customer experiences for this clients. Riley's ease and calm tone shows how passionate he is about helping others with better sleep from his own experiences. I promise Riley won't put you to sleep from this recording. Check out https://thesleepconsultant.com/ to learn more about Riley's offerings and to download his free sleep assessment. Special Guest: Riley Jarvis.
In this episode, I sit down with Rich Keller, CATALYST Effect Officer at TheRichKeller.com (https://therichkeller.com/). We dive into why Rich quit his cushy corporate job and went on to be entrepreneur. We go deeper into his life experiences changed his view on branding and is now helping many entrepreneurs with their "One Word". Rich explains his approach about his own one word, CATALYST, and how built a framework from that in help others with their "One Word". Rich shares insights about why personal brands are so power and how shares key thoughts on how to develop your personal brand. Rich's enthusiastic and warm tone shows why he is a CATALYST and his passion to help others. Special Guest: Rich Keller.
In this episode, I sit down with Daniel Incandela, CMO at Terminus (https://terminus.com/). We dive into why Daniel joined Terminus early this year. HINT: Daniel joined because Tim Kopp, CEO, believed in marketing to catapult the company. We go deeper into his experiences of emotional intelligence and servant leadership. Daniel explains his approach about putting people first before profit and about how good culture equals good profit. Daniel shares insights about how to reduce employee and customer churn. Daniel's ease and calm tone shows how he focuses on goals but makes sure people come before profit. It's no wonder he has such success in fostering the next generation of marketing leaders. Special Guest: Daniel Incandela.
In this episode, I sit down with Kacy Maxwell, Executive Director at Ramsey Solutions (https://www.ramseysolutions.com/). We dive into why he joined Ramsey Solutions. We go deeper into his experiences of building core messaging to a website with more than 6 million visits per month and over 1000 employees to support the company. Kacy explains his approach into managing such a large task. HINT: Kacy relates his approach to grocery shopping. Kacy shares insights about how to lead his team and listen to customer feedback. Kacy's kind and helpful tone shows his passion to help others by being present and listening. Special Guest: Kacy Maxwell.
In this episode, I sit down with Bart "BD" Dalton, CEO of Bart Dalton Consulting and Director of the Rockfine Group (www.rockfine.co.uk). We dive into why his own consultancy and then created the Rockfine Group. We go deeper into his experiences of building a brilliant network without selling. Bart explains his approach into how to create a sustainable business while helping customers. Bart shares insights about his philosophy on helping customers. Bart's resilience and wanting to help more people is evident in his work and stories. His tone shows his passion to help others but also come from a place of abundance. Special Guest: BD Dalton.
In this episode, I sit down with Drew Beechler, Director of Marketing at High Alpha (https://highalpha.com/). We dive into why Drew joined High Alpha and his path on to the venture studio. We go deeper into his experience from taking an idea to a minimally viable brand (MVB). Drew explains his team's approach into branding and marketing an idea into a tangible concept. Drew shares insights about how the High Alpha team works with founders to create wonderful experiences for them and their customers. Drew's guiding and eased tone shows why he has guided so many founders to start their companies. Special Guest: Drew Beechler.
In this episode, I sit down with Robby Slaughter, Principal at AccelaWork and Author of 5 Books including The New Science of Time Management (https://www.amazon.com/Robby-Slaughter/e/B00J1147JY/). We dive into why Robby started to write his new book about better conversations about sales. We go deeper into why most people have apprehensions about selling. Robby explains how we can pivot the negative sales notion into positive, personal relationships by being honest and empathetic along with how companies should support sales people. Robby's focused vibe shows in his tone and is represented how can deconstruct the most complex of problems and create the most simply yet effective solutions for his clients and readers. Special Guest: Robby Slaughter.
In this episode, I sit down with Brett McGrath, VP of Marketing at The Juice (https://www.thejuicehq.com/). We dive into why Brett joined The Juice and the initial trials marketing a pre-launch company. We go deeper into his experiences how to create great customer experiences without a product. Brett explains his approach into turning stranger into advocates. Brett shares insights about how The Juice team works together to hit their goals. Brett's consistent drive improve his team and himself is evident in his work, passions, and focuses. His tone shows is constant drive to do well but also come from a place of abundance. Special Guest: Brett McGrath.
In this episode, I sit down with Joe Dudeck, President + Founder of Keyhole Marketing (https://www.keyholemarketing.us). We dive into why and how Joe started Keyhole. We go deeper into his experiences with finding the wrong clients at first and he realigned to find the right ones. Joe explains his approach to align content with great customer experiences. Joe shares insights about his podcast, interviewing, and moving to Colorado from Indiana. Joe's always look to the brighter side vibe shows in his tone and is represented in services to capture and share customers' stories. Special Guest: Joe Dudeck.
In this episode, I sit down with Erin Sparks, President of Site Strategics (https://www.sitestrategics.com/) and Host of EDGE of the Web Radio (https://edgeofthewebradio.com/). We dive into what was the original thought of starting EDGE of the Web Radio podcast - almost 10 year ago. We go deeper into how do you stay on top of such a fast growing medium. Erin shares insights on how balance his agency with highly syndicated podcast. Hint: He found a way to build the podcast as part of his agency. Erin's energetic, fun vibe shows in his tone and is represented in his passions to help others and share how he built momentum with his company. Special Guest: Erin Sparks.
In this episode, I sit down with Bryan Wish, Founder of BW Missions. We dive into why and how Bryan started BW Missions (https://bwmissions.com/) after supporting Allen Gannett. We go deeper into why marketing should be considered a long term investment instead of a short term fix. Bryan explains his company's approach is about pathfinding and using marketing as a vehicle on how to get there. Bryan shares insights about helping thought leaders such at Nir Eyal who wrote Hooked and Indistractable. Bryan's calm, focused vibe shows in his tone and is represented how he takes care of himself, views his company, and path finds for his customers. Special Guest: Bryan Wish.
In this episode, I sit down with Whitney Vredenburgh, CEO at Nested Spaces (https://www.nestedspaces.com/). We dive into why Whitney started her company. We go deeper into her experiences being an entrepreneurial woman. Whitney shares insights on how women can and should start a company. Whitney's calm, kind vibe shows in her tone and is represented in her passions to help her customers. Special Guest: Whitney Vredenburgh.
In this episode, I sit down with Peter Birsinger, CEO & Founder at Podscribe (https://podscribe.ai/). We dive into why Peter started Podscribe and how the company has evolved. We go deeper into how Peter leads the company on balancing tech improvements while delivering great customer experience. Peter shares insights on what podcasters should focus on this year (2021) and how Podscribe has evolved in more detail to help more podcasters with their transcriptions. Peter's chill, focused, and dry humored vibe shows in his tone and is represented in his passion to help podcasters and pushing life to the max while helping his employees and customers. Special Guest: Peter Birsinger .
In this episode, I sit down with Josh Mitchell, co-founder at Design on Tap (https://designontap.com/). We dive into why Josh's company spun out another company, Product Forward (productforward.com), from Design on Tap. We go deeper into how product design pieces (marketing messaging focus, simpler product/service, and process improvements) are crucial for customer experience. Josh shares insights on how they won a customer from the first meeting by having a methodology in process improvements. Josh's inquisitive vibe shows in his tone and is represented in his passions and focuses. Special Guest: Josh Mitchell.
In this episode, I sit down with Jack Paxton, owner of Top Growth Marketing (https://topgrowthmarketing.com/), Vyper (https://vyper.ai/), and Hyax (https://hyax.com/). Jack is not a stranger to Converge Coffee. We dive into why Jack focuses on content creators being a focal point around customer experience. We go deeper into how Jack builds audiences via rent or owned content. Jack shares insights on how to maximized value from customer experiences. Jack's never satisfied vibe shows in his tone and is represented in his constant need to try test theories and systems and seeing his clients and employees succeed. Special Guest: Jack Paxton.
In this episode, I sit down with Tim Flint, Principal and Strategist at Flint Analytics (https://flintanalytics.com/). We dive into why Tim started Flint Analytics and how led to narrowing a specific focus on multi-location businesses at clients. We go deeper into why companies should consider marketing online. Hint: It's not for all companies. Tim shares insights on how to build systems to get wins for clients via SEO and paid media. Tim's focused vibe shows in his tone and is represented how he experiments and finds better ways for his customers to market better. Special Guest: Tim Flint.
In this episode, I sit down with Mike Reynolds, CEO at Innovatemap (https://innovatemap.com/). We dive into how Mike started the company and how the customer landscape has changed. Hint: Digital products are not exclusively for the tech scene. We go deeper into how Mike's company has adapted well to digital innovation and the workplace. Mike goes deeper on new digital trends but the importance of keeping customer experience as a primary focus in product messaging, design, and technology. Mike's enthusiasm about digital products and his team is evident of Innovatemap's success and how passion can come success. Special Guest: Mike Reynolds.
In this episode, I sit down with Rocky Walls, CEO at 12 Stars Media (https://www.12starsmedia.com/). We dive into why Rocky started the company over 13 years ago and what changes were made to fit the current customer market. We go deeper into how Rocky's company survived two recessions and the impacts on customer experience. Rocky shares insights how storytelling to deliver great customer experience has changed and what has stayed the same. Rocky's calm demeanor brings you into his story about adjusting to current climates and customer needs. Special Guest: Rocky Walls.
In this episode, I sit down with Mike Peck, CEO at Outside Source (https://www.outsidesource.com/). We dive into how Mike started off in marketing which led him to lead OS. We go deeper into how Mike pivoted the company from a marketing agency to an IoT company. Mike shares insights on steps to take pivoting a company to fit client needs. Mike's kind, helpful nature is represented in his stories and analogies to be a guide for his company and clients. Special Guest: Mike Peck.
In this episode, I sit down with Neil Miller, host of The Digital Workplace (https://thedigitalworkplace.com/). We dive into why Neil started The Digital Workplace and lessons learned from guests. We go deeper into how why digital meetings are the most pressing need for companies today. Neil shares insights from over 150 podcast episodes and how companies should view work productivity. Neil's deep understanding of mindset gives a unique perspective on workforce being about human beings and how to scale that without being robotic. Special Guest: Neil Miller.
In this episode, I sit down with Ryan Hunley, owner and art director at Second Street Creative (https://2ndcreative.com/). We dive into why Ryan started Second Street and how that led to establishing Creative Mornings Indianapolis Chapter (https://creativemornings.com/cities/ind). We go deeper into how Ryan builds community through storytelling. Ryan shares insights on how to develop your concept of identity and how develop that entrepreneurial drive. Ryan's chill, fresh vibe shows in his tone and is represented in his passions and focuses. Special Guest: Ryan Hunley.
In this episode, I sit down with Adam Gulla, Business Development Manager at Briljent (https://briljent.com/). We dive into how Adam went from being a writer to a business development aficionado and building his personal brand . We go deeper into how Adam fostered his writing talents to foster stronger sales relationships. Adam shares wonderful examples of how he helped clients in 2020. Adam has such a calm yet enthusiastic demeanor to constantly improve and help others succeed. Special Guest: Adam Gulla.
In this episode, I sit down with Alex Perry, CEO of Practically Speaking (https://pswithalex.com/) and the author of Minivan Mogul (https://pswithalex.com/minivan-mogul/). We dive into why Alex started her company and the great story about writing Minivan Mogul. We go deeper into Alex's background and how she champions her clients. Alex shares wonderful examples of how she helps clients and the results they see. Alex's personality leaps out of the sound. Her love to provide the best customer experience shows her love to help others to find their voice. Special Guest: Alex Perry.
In this episode, I sit down with Jen Edds, Head Broad in Charge of The Brassy Broadcasting Company (https://www.brassybroad.com/). We dive into why Jen started her podcasting company. We go deeper into what is the epicenter for podcasting engagement - building conversations and community. Jen shares wonderful examples of when she started out and her experiences with Beauty and the Gi. Jen also gives great examples of how to build your podcasting audience. Jen's personality leaps out of the sound while helping her clients find the success in the simplest things. Her love to provide the best customer experience shows her love to help others to find their voice. Special Guest: Jen Edds.
In this episode, I sit down with Bryan Kramer, co-founder of H2H Companies (https://www.h2hcompanies.com/). We dive into why Bryan co-founded H2H Companies and came up with the H2H Model. We go deeper into how make small changes can make a huge impact on your business. Bryan illustrates great examples on some great analogies. Bryan provides great insight on how he cultivated a wonderful customer experience through his own experiences. Bryan also gives some interesting examples of his own life and why he came up with the H2H Model. This model has helped numerous business owners see and create the right focuses for success. Special Guest: Bryan Kramer.
In this episode, I sit down with Thor Wood, CEO and co-founder of SnapShyft (https://www.snapshyft.com/). We dive into why Thor co-founded SnapShyft. We go deeper into how his company works on balancing a great customer experience with a two sided market - restaurant owners and workers. Thor provides a lot of great stats on the labor force and forecasts how restaurants have pivoted and will continue to pivot with COVID. Thor also gives some interesting insight on how restaurants will be coming out of the ashes stronger. Special Guest: Thor Wood.
In this episode, I sit down with Jeff Wraley, founder of Groundwork (https://hellogroundwork.com/). We dive into why Jeff started Groundwork and his journey to lead to creating the company. We go deeper into how he built a solid customer experience through product and strategy and the steps to get to a strong MVP. Jeff talks about his entrepreneurial mindset on to constantly improve the product for his customers. Jeff also gives some interesting insight how contractor industries were impacted with COVID. Special Guest: Jeff Wraley.
In this episode, I sit down with Lorraine Ball, founder of Roundpeg (https://roundpeg.biz/). We dive into how Lorraine started her business by going all in and not straddling the fence. We go deeper into how her mindset helped improve customer experience by going on all with one company and burning other things that distract you from the end goal. Lorraine talks about success pivots and how to upsell. Lorraine also gives some interesting insight how she built her business by building a strong community. Special Guest: Lorraine Ball.
In this episode, I sit down with Kate Gahimer, CEO and co-founder of Senler Studio (https://www.senlerstudio.com/). We dive into why Kate started a social media marketing agency during the pandemic. We go deeper into entrepreneurial mental challenges in creative industries. Kate also gives some great insight on how to message when building a business and offering value at the right time. Kate also gives some interesting details on her experience living in Zurich to moving back to the United States in 2020. Special Guest: Kate Gahimer.
In this episode, I sit down with Ann Sieg, founder of eCommerce Business School (https://ecommercebusinessschool.com/). We dive into how anyone can start their online empire Ann talks about 3 Pillars of eCommerce Success (Generate cash flow, Automate Flows, and Build asset). We go deeper how her company resonates their message on a few different platforms. Ann also gives some great insight on how to deliver value to each customer through their program. Ann talks about why she loves her company and gives good ideas on how to build a community of like minded people. Special Guest: Ann Sieg.
In this episode, I sit down with Douglas Karr, founder of Martech Zone (https://martech.zone/) and VP/Partner at HighBridge (https://highbridgeconsultants.com/). We dive into why Doug goes by Douglas and not Doug on his online and social accounts. Fun Fact: It's all about SEO! We talk about how has business changed for his companies and clients. Douglas talks about what digital transformation is and how his company has been focusing on business problems with specific marketing needs. We go deeper how the business landscape has changed drastically since COVID. And we talk about why this happening showed where we needed to accelerate based on on previous data on what customers actually wanted. Douglas also gives some great insight on the Salesforce marketplace landscape, how to rejigger projects to optimize for growth, and a little about him and why he loves what he does, about his hobbies, and why health has been so important to him. Shouts out to: Jenn Lisak Daniel Pink Special Guest: Douglas Karr.
In this episode, I sit down with Tristan Wright, founder of Evolve to Grow (https://www.evolvetogrow.com.au/). We dive into how Tristan's career path on how he ended up starting Evolve to Grow. NOTE: There are some cool insights from his journey. We go deeper into how messaging and customer experience scaled his business. Tristan also gives some great insight on how to remain viable in good and rough times. Special Guest: Tristan Wright.
In this episode, I sit down with John Surdakowski, founder of Avex Designs (https://avexdesigns.com/). We dive into how John's career path on how he ended up starting a Shopify Plus Partner agency. We go deeper into the unique marketing challenges eCommerce and direct to consumer (DTC) brands have before and post COVID. John also gives some great insight on how brands should be winning over consumer with marrying digital with a personal experience. Special Guest: John Surdakowski.
In this episode, I sit down with Darrell Alfonso, an award winning Martech and marketing operations professional . We dive into how life at Amazon (https://aws.amazon.com/) has been treating him his first few years. We go deeper into how marketing pros can demonstrate their value. Darrell also gives some great advice on his career experience and how he has helped others find their marketing work niche themselves. Special Guest: Darrell Alfonso.
In this episode, I sit down with Adam Grossman, co-founder of The Selling Factory (https://www.thesellingfactory.com/). We dive into why he helped start The Selling Factory. We go deeper into what Selling Farm Systems are and how companies are taking advantage. Adam also gives some insight on the companies success and his perspective coming from a background being a rabbi and transitioning into B2B sales. Special Guest: Adam Grossman.
In this episode, I sit down with Kevin Bailey, CEO of Dreamfuel (https://dreamfuelcoaching.com/). We dive into why Kevin started Dreamfuel. We go deeper into mindset training and how our mind impacts our daily lives. Kevin also gives some great examples how saw past mental blocks to achieve through his services. Special Guest: Kevin Bailey.
In this episode, I sit down with Stephanie Cox, VP of Sales and Marketing at Lumavate (https://www.lumavate.com/). We dive into what's new what No Code means and how Lumavate has leveraged this. We go deeper into progressive web apps and how companies are taking advantage. Stephanie also gives insight from her podcast, Mobile Matters, and hints on Real Marketers podcast (https://www.lumavate.com/podcasts/) the company released this year. Special Guest: Stephanie Cox.
In this episode, I sit down with Matt Barnett, Papa Bear at Bonjoro (https://www.bonjoro.com/). We dive into Matt's early days in his career and the school of hard knocks. We go deeper into from these early lessons and how Matt and his team figured how ways to align their messaging to deliver a great customer experience. The company is primarily remote and he gives some advice on how to build a culture and keep customers wanting more. Special Guest: Matt Barnett.
In this episode, I sit down with Anthony Gaenzle, Head of Marketing and Business Development at Granite Creative Group (https://www.granitecreativegroup.com/). We dive into Anthony's journey of building his personal brand. (https://www.anthonygaenzle.com/) We go deeper on his focus with content and SEO and how that shaped his career. Anthony mentions some great strategies for perfecting your craft with content marketing. Special Guest: Anthony Gaenzle.
In this episode, I sit down with Mike Strohl, co-founder of Integrated Sport Nutrition and Red Leaf Nutrition (https://redleafnutrition.com/). We dive into why Mike started a nutrition company and his perspective not coming from the nutrition and fitness world. We go deeper into what marketing lessons Mike and his company faced early on and how they pivoted. Mike mentions some pretty amazing stuff about what is on the horizon for his company while still saying true to their mission - helping customers become their healthiest versions. Special Guest: Mike Strohl.
In this episode, I sit down with Chip Wade, owner and lead designer at Wade Works Creative (https://wadeworkscreative.com/). We dive into Chip's unique background with mechanical engineering and how that has transformed his company's unique value add to customers. We do deeper into the future of digital interactive technology and how that is transforming the home experience. Chip shares what his tech can do and how aligning that with the right messaging helps customers. Special Guest: Chip Wade.
In this episode, I sit down with Kenzie Kittle, Founder of A.M. Kittle Consulting (https://amkittleconsulting.com/), a digital marketing agency. We dive into Kenzie's background and how she ended up focusing on a brand's story via social media . We go deeper into her agency's technique working with social media influencers. Special Guest: Kenzie Kittle.
In this episode, I sit down with Evan Knox, CMO of Caffeine Marketing (https://caffeine.marketing/). We dive into why Evan started his marketing company. We go deeper into why companies should focus brand storytelling. Evan also gives some great examples of how he helped clients with their brand's story. Special Guest: Evan Knox.
In this episode, I sit down with Eric Vardon, CEO at Morphio (https://morphio.ai/). We dive into why Eric started Morphio. We go deeper into why companies need more marketing security software. Eric mentions a people are central to the decisions but they must understand the algorithms to be subjective and not lose revenue or increase stress. Special Guest: Eric Vardon.
In this episode, I sit down with Peter Lazarz, former VP of Marketing at SupplyKick (https://www.supplykick.com/). We dive into B2C marketing and what makes that different than B2B in his former roles. We go deeper into how companies can compete on Amazon's marketplace platform. Peter gives some great fundamental tips on how to be successful selling on Amazon. Special Guest: Peter Lazarz.
In this episode, I sit down with Josh Miles, CMO, keynote speakers, and caffeine addict. We dive into how Josh became the CMO at SMPS (https://www.smps.org/). We go deeper into why the right messaging within creative storytelling is so important. Josh talks more about his podcasts, the Obsessed Show (https://www.obsessedshow.com/) and the PSM Show (https://psm.show/). Special Guest: Josh Miles.
In this episode, I sit down with Adam Voss, Executive Creative Producer, at Echelon Design (https://echelondesign.com/). We dive into why Echelon makes the statement, "Make Your Experience Matter". We go deeper into the company's 12for12 (https://echelondesign.com/12for12/), an Amazon Prime award winning show. We chat about how to generate great content in post production. Special Guest: Adam Voss.
In this episode, I sit down with Jack Paxton, co-founder of Vyper.io (https://vyper.io/). We dive into what's new with Vyper since over a year since the last recording. We go deeper into why companies should focus on one or two particular features and expand resources to help customers. Jack also gives some great startup marketing advice after 2 years working on Vyper. Special Guest: Jack Paxton.
In this episode, I sit down with Holly Enneking, VP of Marketing at Lev Digital (https://levdigital.com/). We dive into what enticed her to lead Lev's marketing. We go deeper into how a company's marketing differentiates itself from the pack and how to align the marketing evolution with the current team's objectives. Special Guest: Holly Enneking.
In this episode, I sit down with Joe Auer, Founder and Managing Editor of Mattress Clarity (https://www.mattressclarity.com/). We dive into how to start marketing your online business. We go deeper into how to build SEO strategies, YouTube followers, and other essentials to get people noticing your brand's content. Special Guest: Joe Auer.
In this episode, I sit down with Harry Howe, Founder of Indy Grit Community (https://indygrit.community/). We dive into why he started the community. We go deeper into what marketing lessons he has learned. Harry leaves the episode with a message of why building communities is so important in today's word. Special Guest: Harry Howe.
In this episode, I sit down with Tom Augenthaler, founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. We dive into why influencer marketing is important into today's busy online world. We go deeper into how companies of all sizes and people can leverage influencer marketing to build brand awareness and generate leads. Special Guest: Tom Augenthaler.
In this episode, I sit down with Daniel Herndon, CEO and Principal at MilesHerndon, a branding and advertising agency and co-founder of Gavel, a curated cafe in the Fountain Square cultural district in Indianapolis. We dive into Daniel's background and how the agency has changed over the past few years. We go deeper into agency's blindspots and how to build brands from the inside out. Special Guest: Daniel Herndon.
In this episode, I sit down with Kate Swanson, Executive Director of zWORKS (https://www.zworks.org/), a co-working and entrepreneurial center in Zionsville, Indiana and former Executive Director of the Mitch Daniels Leadership Foundation. We dive into fostering an entrepreneurial community is so important to the economic growth of an area. We go deeper what makes co-working spaces work and how to harness community partners' benefits. Special Guest: Kate Swanson.
In this episode, I sit down with Rae Hostetler, Founder of Hostetler Public Relations (https://hostetlerpr.com/). We dive into why she started her own PR agency and what has changed in PR over the years. We go deeper into the PR process and strategy for small local vs. large national/international brands. Special Guest: Rae Hostetler .
In this episode, I sit down with Terri Wada (https://www.linkedin.com/in/terriwada/), President of Collabo Creative (https://collabocreative.com/), a Service Design company that partners with service-conscious organizations desiring to create exemplary customer experiences and grow customer loyalty. We dive into what is Design Thinking. We go deeper into design thinking steps and practical examples. Special Guest: Terri Wada.
In this episode, I sit down with Myra Cocca (https://www.linkedin.com/in/myra-cocca-ironstrike/), Founding Principal of IronStrike (https://ironstrike.biz/), a strategic communications firm based in central Indiana. We dive into why Myra started her company. We go deeper into what is the connection between strong employee engagement and customer experience and how strategic communications is rooted in good customer experience. Special Guest: Myra Cocca.
In this episode, I sit down with Wes Windham (https://www.linkedin.com/in/weswinham/), Founder and CEO at Woven (https://www.woventeams.com/)- Evidence-based developer hiring platform. We dive into why Wes wanted to get into help solve the hiring process with Woven. We go deeper into why storytelling is the key to a good hiring process as either an interviewer or candidate. Special Guest: Wes Winham.
In this episode, I sit down with Mitchell Levy (https://www.linkedin.com/in/mitchelllevy/), The AHA Guy at AHAthat (https://AHAthat.com) who empowers experts, marketers, thought leaders, and businesses to share their genius. We dive into how Mitchell started AHAthat and how to write a book easier with him than by yourself. "Its all about balance of time and money", say Mitchell. We end the episode of how people leverage their reputation to monetize a book, a product, or anything they sell. Special Guest: Mitchell Levy.
In this episode, I sit down with Marcus Hall (https://www.linkedin.com/in/marcushall/), President and Partner of California Closets (https://www.californiaclosets.com/locations/indianapolis/). We dive into how you marry design and tech together. We go deeper into how should companies leverage conventional and experimental marketing methods to up-leveling a brand. Special Guest: Marcus Hall.
In this episode, I sit down with Nemanja Zivkovic (https://www.linkedin.com/in/zivkovicnemanja/), Director of Operations at Default Design (https://www.default-design.com/). We dive into why defining conversions first is important. We go deeper into why conversions, marketing automation, and website personalization need to align for great customer engagement. Special Guest: Nemanja Zivkovic.
In this episode, I sit down with Jeroen Corthout (https://www.linkedin.com/in/jeroencorthout/), co-founder and CEO of Salesflare (https://salesflare.com/). We dive into Jeroen's passion to make CRMs easier for clients which lead him to create Salesflare. We go deeper in first marketing strategies and constant improvements to the product. Special Guest: Jeroen Corthout.
In this episode, I sit down with Jennifer Denney, (https://www.linkedin.com/in/jenniferdenney/) Founder and CEO of Elevated Marketing Solutions (https://elevatedmarketing.solutions/). We dive into Jennifer's extensive marketing background and why she started a paid marketing company. We go deeper into the importance of segmenting and funneling audiences and what is the difference between Google, Facebook, and LinkedIn advertising platforms. Jennifer leaves some great advice on how to make paid ads simpler. Special Guest: Jennifer Denney.
In this episode, I sit down with Justin Schenck (https://www.linkedin.com/in/justin-schenck-452b9414/), Founder of Growth Now Movement (https://www.gnmlive.com/) and Begin Podcasting Now (https://www.beginpodcastingnow.com/). We dive into why he started his podcast businesses. We go deeper into podcast marketing essentials a lot of companies miss. Justin gives his insight on where podcasting is going. Special Guest: Justin Schenck.
In this episode, I sit down with Doug Mankiewicz (https://www.linkedin.com/in/douglas-mankiewicz-07ba0028/), VP of Business Development at Orange142 (https://www.orange142.com/). We dive into how his team sells digital advertising solutions to national and international clients. We go deeper into messaging and customer service are the foundation of their sales strategy. Doug also mentions what are the capabilities with digital advertising and gives insight of what Orange142 is doing for their clients. Special Guest: Doug Mankiewicz.
In this episode, I sit down with John McDonald (https://www.linkedin.com/in/jpmcdon/), CEO of ClearObject (https://www.clearobject.com/). We dive into how his team markets internet of things (IoT). We go deeper into how to ClearObject has partnered with educational institutions to build clear evidence of how IoT helps companies and institutions. Special Guest: John McDonald.
In this episode, I sit down with Mohammed M. Mahdi and Anthony Duncan, co-founders of The Mad Optimist (https://www.themadoptimist.com/). We dive into why they started the company. We go deeper into how to the company's messaging and pivot more to the customer service and employee focus of their company. Special Guests: Anthony Duncan and Mohammed M. Mahdi.
In this episode, I sit down with Anthony Coppedge (https://www.linkedin.com/in/anthonycoppedge/), Agile Marketing Consultant. We dive into Anthony's methodology, "MOGSA" - Mission, Objectives, Goals, Strategies, and Actions. We go deeper into how to build an agile framework for marketing. We end chatting about actual and actionable experiences others can take from Anthony's advice. Special Guest: Anthony Coppedge.
In this episode, I sit down with Michael Woodward (https://www.linkedin.com/in/mlwoodward/), CEO and Founder of jumbleThink (https://www.jumblethink.com/). We dive into Michael's passion to help others and why he started jumbleThink. We chat about creating Micro Experiments to test messaging and audiences. Michael offers great insight on why and how keeping messaging simple to quickly test its effectiveness. Special Guest: Michael Woodward.
In this episode, I sit down with Marcia Barnes (https://www.linkedin.com/in/marcia-barnes/), CEO and Founder of Valve+Meter. (https://valveandmeter.com/) We dive into Marcia's extensive marketing background and why she chose to start a marketing agency. We dive in what performance based marketing is and what marketing should be for companies. Marcia offers great insight, humility, and humor in this episode. Special Guest: Marcia Barnes.
In this episode, I sit down with Kristin Van Busum (https://www.linkedin.com/in/kristinvanbusum/), Founder of Project Alianza (http://www.projectalianza.org/). Kristin has an interesting background working for RAND Corporation (https://www.rand.org/), a global policy think tank that provides objective research to policymakers. She attended New York University (http://www.nyu.edu/), Butler University, (https://www.butler.edu/) and was a Fullbright Scholar (https://www.cies.org/) and recipient of a Fulbright Alumni Innovation Grant for Global Education. We dive into how Kristin started Project Alianza and the unique marketing approach the company has. We dive deeper into understanding who we are marketing to and importance knowing what people need. Special Guest: Kristin Van Busum.
In this episode, I sit down with Jay Acunzo (https://www.linkedin.com/in/jayacunzo/), Founder of Marketing Showrunners (https://www.marketingshowrunners.com/) and Unthinkable Media. Jay has an excellent career spanning from Google (https://www.google.com/) to HubSpot (https://www.hubspot.com/) to NextView (https://nextviewventures.com/). We dive into how he saw patterns that weren't for him in marketing. So he decided to write a book and start a company focusing on making the best decision for you, regardless of best practice. Special Guest: Jay Acunzo.
In this episode, I sit down with Kyle Lacy (https://kylelacy.com/), CMO at Lessonly. (https://www.lessonly.com/) We dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. We chatted about the launch of Lessonly's website redesign and the strategy behind the project. And we talk about growing from our marketing failures to be stronger than ever. Special Guest: Kyle Lacy.
In this episode, I sit down with Christine Miles (https://www.linkedin.com/in/christinemilestrainer/), founder and president of EQUipt (https://www.equipt-people.com/), a woman owned business focusing on helping people tap into and improve their EQs (emotional intelligence). We dive into what emotional intelligence (EQ) is. What is the secret to building your EQ and why it is important. And why EQ is so important to your internal marketing messaging which faces outward to your customers. Special Guest: Christine Miles.
In this episode, I sit down with Michael Kelly (https://www.linkedin.com/in/michaeldkelly/), one of the founders of DeveloperTown (https://www.developertown.com/), a co-founder of FullStack (https://www.fullstackpeo.com/), the founder of Tenant Tracker (http://www.tenanttracker.net/), a co-founder of Startup Competitors (https://startupcompetitors.com/), and he is an active investor/advisor/board member in a number of startups. We dive into why he created Startup Competitors. Mike explains how companies, especially SaaS, should do market research. That is where is company comes in. We dive deeper on what it take for good market research and what lessons Mike has learned from interviewing over 40 startups on his podcast, providing a market research for them, and building Startup Competitors. Special Guest: Michael Kelly.
In this episode, I sit down with Jim Martin (https://www.linkedin.com/in/jim-martin-048a48/), Founder and President of Venue Intelligence (http://venueintel.com/). We dive into why any company needs a venue playbook (https://www.venueintel.com/playbook/). Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. We dive deeper on why Jim's company targets security, operations, and marketing at any company. Special Guest: Jim Martin.
In this episode, I sit down with Mike Hurley (https://www.linkedin.com/in/mikechurley/), CEO and co-founder of Warmup (http://sendwarmup.com/). We dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. We dive deeper into how customer and employee referrals convert higher (https://www.salesforce.com/blog/2014/11/b2b-sales-benchmark-research-finds-some-pipeline-surprises-infographic-gp.html) than any lead source. Special Guest: Mike Hurley.
In this episode, I sit down with Claudyne Wilder (https://www.linkedin.com/in/claudynewilder/), president of Wilder Presentations (http://www.wilderpresentations.com/) and founder of TorchMetrics (https://www.torchmetrics.com/). We dive into why presenters need to communicate clearly. Claudyne explains - in her vast experience - there aren't any tools to give customer journeys and actionable ways to improve on weaknesses and strengths. We talk about why TorchMetrics improves the customer experience for presenters to be better, clearer communicators for their organizations and themselves. Special Guest: Claudyne Wilder.
In this episode, I sit down with Julie Johnston (https://www.linkedin.com/in/julieajohnston/), director of Learning Spaces (https://learningspaces.iu.edu/) for Indiana University and co-owner of VisionLoft (https://www.visionloftevents.com/). We dive into what IU's Learning Spaces initiative is and how its helping the state's community hubs. We talk about how customer experience is crucial for students, faculty, and outside resources to thrive. Julie dives deeper into her passion with Learning Spaces, Mosaic (https://mosaic.iu.edu/), and VisionLoft on how spaces help people and bring them together. Special Guest: Julie Johnston.
In this episode, I sit down with Ben Walker (https://www.linkedin.com/in/benkwalker/), CEO of Transcription Outsourcing (https://www.transcriptionoutsourcing.net/). We dive into why customer experience is so important in the transcription world. Ben dives deeper on what markets need transcriptions the most and how his business grew. We dive deeper in the customer experience starts with the employees. That is where great marketing happens. Special Guest: Ben Walker.
In this episode, I sit down with Brett McGrath (https://www.linkedin.com/in/brett-mcgrath-54bb2914/), VP for Go to Market at RICS Software (https://www.ricssoftware.com/). We dive into how marketing and sales should communicate. Brett explains the hurdles between marketing and sales. In the end, he mentions it comes down to what the customer resonates with... the right messaging. We go onto to talk about using the consistent messaging to partners and trade shows. Special Guest: Brett McGrath.
In this episode, I sit down with Ashley Ward (https://www.linkedin.com/in/ashleyward90/), digital marketing strategist at SEMrush (https://www.semrush.com/). We dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths being in content and social media. She travels the world speaking at conferences about SEMrush and how content and search goes together. We dive deeper into how tech moves with peoples' needs. Special Guest: Ashley Ward.
In this episode, I sit down with Dawn Lively (https://www.linkedin.com/in/dawn-lively-9558b08/), COO of FullStack PEO (https://www.fullstackpeo.com/). We dive into how to market Professional Employer Organizations (PEOs) and health benefits. Dawn goes onto explain how marketing in human resources (HR) is more about reactive than proactive. She found growing with companies like startups was the best way to help clients see the canopy and not be stuck in the weeds. Dawn helps varied businesses but stresses the point of PEO programs allow time back running the business if your strong suite is not HR. Special Guest: Dawn Lively.
In this episode, I sit down with Mary Shores (https://www.linkedin.com/in/shoresmary/), owner of Midstate Collections (http://www.midstatecollections.com/home) and author of Words That Work (http://maryshores.com/). We dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when going into the debt collection business. Building the business wasn't easy. Mary talks about how studying how people perceive messages. She also gives some insight on how to be a great podcast guest. Special Guest: Mary Shores.
In this episode, I sit down with Joe Mills (https://www.linkedin.com/in/joe-mills-0ba62b42/), business development manager at Element Three (https://elementthree.com/) and co-owner of Summit Fitness (https://summitfitness.io/). We dive into what companies should look for in marketing agencies when doing a request for proposal (RFP) (https://elementthree.com/blog/hiring-marketing-agency-rfp-process/). Joe explains how the bad way and the good way do a RFP. The situation comes down to customer experience. Whether you sign with a company or not, Joe sees where the client is a right for the company. Special Guest: Joe Mills.
In this episode, I sit down with Edwin Richardson (https://www.linkedin.com/in/edwin-richardson-693778111/), owner and president of Richardson Strategy. We dive into Edwin's extensive military background. He goes onto explain what he learned transitioning into the public side. We talk about what the most important factor in marketing is... building trust. Trust provides to build great customer experience and helps with Edwin's marketing to future clients. Special Guest: Edwin Richardson.
In this episode, I sit down with Nakita Pope (https://www.linkedin.com/in/nakitapope/), Chief Chick and primary brand strategist of Branding Chicks (http://www.brandingchicks.com/). We dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience. Special Guest: Nakita Pope.
In this episode, I sit down with Josh Brammer (https://www.linkedin.com/in/joshuabrammer/). He helps business owners streamline their business (https://www.joshbrammer.com/), so they can deliver predictable revenue and faster growth for their service firm. We dive deeper into why customer experience plays such a big role in running a profitable service firm. We talk about the chicken and the egg and A, B, and C clients. Special Guest: Josh Brammer.
In this episode, I sit down with Mike Seidle (https://www.linkedin.com/in/indymike/), co-founder and COO of WorkHere (https://workhere.com/). We dive into why to stick with the two rules in marketing: Do something. Then do it better next time. Mike goes deeper how WorkHere started and the marketing lessons learned from running a startup. We talk about how customer experience is the backbone to any startup. Special Guest: Mike Seidle.
In this episode, I sit down with Andrew Curtis (https://www.linkedin.com/in/fuelvm/), president and creative of Fuel VM (https://fuelvm.com/). We dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people. Special Guest: Andrew Curtis.
In this episode, I sit down with Raj Kapur, (https://www.linkedin.com/in/rkapur105/) managing director of &Marketing (https://www.and-marketing.com/). We dive into why small to medium sized companies need help with their marketing. Raj goes deeper on his philosophy to partner with companies to help each other succeed. &Marketing's whole experience revolves around working with people they like and customers they like. Special Guest: Rajat Kapur.
In this episode, I sit down with Paul Waltz (https://www.linkedin.com/in/paulmwaltz/), program director at Apprenace (https://www.apprenace.com/). We dive into why companies need internship programs and how Apprenace markets their programs. Paul goes deeper into how companies can market their internship programs better. He gives some insider tips and tricks to connect with people. Special Guest: Paul Waltz.
In this episode, I sit down with Johnathan Grzybowski (https://www.linkedin.com/in/grzybowskij/), co-founder of Penji (https://penji.co/). We dive into why Johnathan started Penji. He goes deeper into why connecting an underserved market with great people not able to find jobs. Johnathan goes onto explain why companies should be and market themselves as social conscious organizations. Special Guest: Johnathan Grzybowski.
In this episode, I sit down with Casey Gauss (https://www.linkedin.com/in/caseygauss/), Founder and CEO of Viral Launch (https://viral-launch.com). We dive into how Viral Launch got started. Casey goes deeper into why customer experience is crucial for the company's marketing in the beginning. He goes onto explain the company doesn't have all the answers but still tries to figure out how to best serve their current and future customers. Special Guest: Casey Gauss.
In this episode, I sit down with Jeremy Epstein, CEO of Never Stop Marketing (https://www.neverstopmarketing.com/), co-founder of Cryto Explorers (http://www.cryptoexplorers.org/), and has written a few books. We dive into why everyone needs marketing and never stop learning about marketing. Jeremy goes deep into blockchain. He talks about a lot of the unknowns. More importantly, he tells a story about setting yourself apart from all other marketers by going into the known like blockchain. Special Guest: Jeremy Epstein.
In this episode, I sit down with Erik Deckers, president of Pro Blog Service (https://problogservice.com) and co-author of Branding Yourself (https://www.amazon.com/Branding-Yourself-Social-Reinvent-Biz-Tech-ebook/dp/B0769X6B3J), and its never too early to start your brand. We dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks make money being yourself. Oh, we talk about Erik's whit in the book and how he made money writing about personal branding that built his personal brand. Special Guest: Erik Deckers.
In this episode, I sit down with Yali Saar (https://www.linkedin.com/in/yalisaar/), CEO and Co-Founder of Algorithmic Branding Agency, Tailor Brands (https://www.tailorbrands.com/), and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and I dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation (https://www.facebook.com/groups/tailorsmallbiznation/). Special Guest: Yali Saar.
In this episode, I sit down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. We dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 4) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 5) Use attribution on your advertising. Know how long and how much to get customers. Special Guest: Jack Paxton.
In this episode, I sit down with Eric Prugh (https://www.linkedin.com/in/prugh), COO, at PactSafe (https://www.pactsafe.com), and talk why product, customer success, and marketing should openly talk to help the customer. We dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another. Special Guest: Eric Prugh.
In this episode, I sit down with Eva Jackson, Director of Marketing Operations, at Emplify (https://emplify.com/), and talk why companies need agile marketing and employee engagement. We dive deeper on how Emplify builds a framework for companies to understand their company health. Eva and I talk about her founding Agile Marketing Indy (http://agilemarketingindy.com/) and how that plays into her job at Emplify. Special Guest: Eva Jackson.
In this episode, I sit down with Srikar Kalvakolanu (https://www.linkedin.com/in/srikarvkalvakolanu/), Strategy & Innovation Specialist, at High Alpha (https://highalpha.com/), and talk how startups and venture capital (VC) firms market themselves. We dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business. Special Guest: Srikar Kalvakolanu.
In this episode, I sit down with Jason Williams, Executive Director, at Centric Indy (http://www.centricindiana.org/), and talk about how to put on a great event. We dive deeper on how to draw the right crowd and get sponsors by building strong relationships. Jason and I go on to talk about Centric's community based focus and about their Day of Innovation (http://www.dayofinnovation.com/). Learn how Centric cultivated innovation in Indiana. Special Guest: Jason Williams.
In this episode, I sit down with Brent Shopp, senior consultant, at KSM Consulting (https://www.ksmconsulting.com/), and talk about part of a strong talent strategy is employer branding, your talent brand. We dive deeper talking about unemployment and the talent pipeline. As unemployment continues to drop and education struggles to keep up with the needs of industry, the race for talent will continue to be run. Companies must now look at ‘Talent’ as a function of their business. Like accounting, or sales, talent is the fuel that separates growing businesses from floundering businesses. Special Guest: Brent Shopp.
In this episode, I sit down with Joe Sinkwitz, co-founder, CEO at Intellifluence (https://intellifluence.com/), and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and I dive deeper into SEO and influencer marketing changes and best practices. Special Guest: Joe Sinkwitz.
In this episode, I sit down with Terri Levine, founder of Heartrepreneur (http://www.heartrepreneur.com), and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up I did over 88 million in less than 6 months. We go deeper in how she markets and the whole idea of putting heart into your business. Special Guest: Terri Levine.
In this episode, I sit down with Jack Paxton, co-founder of Vyper (https://vyper.io/), and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking. Special Guest: Jack Paxton.
In this episode, I sit down with Erik Deckers, president of Pro Blog Service (http://problogservice.com/), and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing. Special Guest: Erik Deckers.