For Immediate Release Podcast: Recent Episodes
Neville Hobson and Shel Holtz
For Immediate Release is co-hosted by Neville Hobson, based in Wokingham, Berkshire, England, and Shel Holtz, based in Concord, California, USA. Hobson and Holtz are two seasoned communications professionals who believe they have something to say.
In this FIR Interview, Neville and Shel talk with author, investigative journalist, and New York SEO, Eric Schwartzman, about his Fast Company article, "Bot farms invade social media to hijack popular sentiment." A consultant who specialises in SEO for financial services companies, Eric explains how coordinated networks of smartphones and AI-generated content are distorting public perception, manipulating virality, and reshaping what we trust online.
Eric, a long-time friend of FIR and a former entertainment public relations correspondent for FIR, discusses how bot farms now outnumber real users on social networks, how profits drive PR ethics, and why Meta, TikTok, X, and even LinkedIn are complicit in enabling synthetic engagement at scale.
Eric also previews his forthcoming book, Invasion of the Bot Farms, which explores this escalating threat through insider stories and case studies.
Zora Artis is a leading voice in strategic internal communication with a passion for how IC can lead the integration of AI into the workplace in ways that reinforce, rather than replace, human connection.
In this FIR Interview, Neville Hobson and Shel Holtz speak with Zora about how artificial intelligence is reshaping internal communication, prompting a strategic transformation in the profession.
AI-powered search is fundamentally changing how reputations are built, managed, and perceived online. In this FIR Interview, we're joined by Sam Michelson, founder and CEO of digital reputation management company Five Blocks, to discuss how companies and executives must rethink their approach to digital reputation management in a world where search is no longer just about Google.
In this FIR Interview, Steve joins Neville Hobson and Shel Holtz - for the fifth time in an FIR Interview - to discuss the role of AI in modern communication, how data-driven storytelling is transforming PR, and why agencies must adapt to survive in an AI-driven industry.
In this FIR Interview, recorded on 19 December 2024, Shel and Neville chat with Martin Waxman about the transformative impact of artificial intelligence on public relations. From relational AI and synthetic personas to crisis management and ethics, the discussion highlights opportunities and challenges for PR professionals. Martin shares insights from his academic research and LinkedIn Learning courses, offering practical advice for integrating AI into communication strategies while maintaining trust and human relationships.
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In this FIR Interview, Shel Holtz and Neville Hobson speak with Monique Zytnik, a business communicator and author of 'Internal Communications in the Age of Artificial Intelligence'. Monique delves into the transformative impact of AI on internal comms, highlighting the need for experiential, audience-centered engagement over a flood of generic content. This approach, she explains, responds to content overload and the need for more meaningful and strategic engagement.
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In this FIR Interview, consultant, writer, and science fiction enthusiast Ezri Carlebach offers a unique perspective on how speculative fiction can be a valuable tool in business leadership, innovation, and ethical decision-making in planning for the future. He discusses how sci-fi fosters imaginative thinking, helping organizations tackle complex challenges, including the ethical dilemmas posed by emerging technologies such as AI, biotech, and space travel.
Overall, the interview highlights the transformative power of speculative fiction in business, offering leaders new ways to think about the future, improve decision-making, and address ethical challenges. Carlebach emphasizes the importance of fostering imaginative capabilities within organizations to better navigate the complexities of modern innovation and leadership.
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In this FIR interview with Pete Pachal, founder and CEO of The Media Copilot, Neville and Shel explore the intersection of artificial intelligence and media, with a focus on how generative AI influences social media, journalism, and brand engagement. We also consider how brands must adapt to new social media landscapes where AI-driven conversations may replace traditional metrics of engagement, requiring a shift in how they interact with their audiences.
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Difficult economic times shouldn·t be an excuse for marketers to hunker down and tend to low-value tasks like decorating the website, says veteran B2B marketer Anna Griffin, who recently joined Commvault. Take advantage of a downturn by leaning in and focusing on customers so that the company can craft a message that·s more relevant to their needs.
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We speak to Chris Matty, the co-founder and Chief Revenue Officer at Versium, Inc. about the demise of web tracking cookies and what will replace this technology in the future.
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As Elon Musk attempts a hostile takeover, David and Paul discuss whether Twitter can thrive in the era of constant outrage or whether it is destined to be another Myspace.
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We speak with search engine optimization expert Tony Patrick, Director of Digital Marketing for Influence & Co. Tony talks about the importance of keyword research, placing content in external publications for link-backs and how complementing text with video and podcasts improves performance.
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Barbara Casey, CEO of Mobile High 5, tells how a text campaign, combined with a loyalty program, can yield three- to five-fold traffic spikes and open rates of better than 60%. B2B marketers should use SMS texting a lot more than they are, she believes.
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We talk this episode with David Ciccarelli, the CEO of Voices.com about how to build a stable of voice and sonic branding for your business.
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Facebook accounts are hacked all too frequently. David discusses a recent article he wrote for The Verge in which had describes the most common exploits and some ways you can harden your account.
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Annalisa Church recently led a massive overhaul of the Akamai website, which boasts with more than 1,200 pages in English covering 18 different products. The result has been a spike in customer engagement, with one million monthly visitors, almost two-thirds of whom become customers. Learn her secrets.
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B2B marketing thought leader Ruth Stevens discusses the value of account-based marketing, the importance of understanding the difference between lead quantity and quality, the mistakes that B2B marketers make that still drive her crazy and why B2B marketing is more complex, difficult and fun than B2C marketing.
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We speak with Dan Simon, CEO of Qwoted, a startup that connects journalists to expert sources. He tells how his service is flipping the PR paradigm on its head by letting journalists initiate the conversation and cutting out the need for pitches.
A new report on social media usage by the channel by Jay McBain of Forrester Research finds that the groups people use and the way they use them is changing amid a 490 million-user surge in social media use in 2020.
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Priyanka Sharma, General Manager of the Cloud Native Computing Foundation, tell how the open-source group has helped mainstream IT organizations adopt cloud and container technologies, agreed on standards despite competitive differences and how to sell open-source software to the prototypical "pointy-haired boss."
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Corporations are increasingly weighing in on social and political issues, and the need to be sensitive to special interests has never been greater. In this show we run through some examples of how the choice of words matters in framing your organization's position in a controversy.
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With 20 years of success nurturing technology startups to success, Greg Ness is now a "fractional CMO," working with a small team of experts to bring marketing expertise to emerging companies in a package he calls "go-to-market-as-a-service."
A discussion of issues with producing these events, the kinds of IT tools that are required, and what you need to do to plan them appropriately.
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Journalist and social media entrepreneur Mitch Ratcliffe believes COVID-19 has shifted all marketing to become local and omnichannel.
Chip and Gini talk about how to make a living while doing something you love. It can be difficult to get to a place where you’re both happy with what you do, and also getting compensated well, but it’s far from impossible. They discuss their past experiences related to this, both the good and the bad, and share what they have learned along the way.
Chip and Gini discuss the drawbacks to pricing wars, and how you can extract fair value for your services as an agency.
On this episode of the Agency Leadership Podcast, Chip and Gini talk about business development, sales responsibilities, and the importance of defining the roles your team members play in contributing to the growth of the agency.
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The new movie The Social Dilemma carries the message that the social giants have sold us and our data down the river, and we now are stuck with the consequences. We believe B2B marketers can do more to fight against misuse of personal information and the spread of hate speech online.
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John Mellor, chief strategy officer at data visualization vendor Domo, tells how the company pivoted to change its annual conference from a physical to a virtual event in just 12 business days.
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In the year since she joined data integration software vendor Talend as CMO, Lauren Vaccarello has worked through an entire revamp of the leadership team, a full company rebrand and a the transformation of an in-person event to a worldwide series of virtual events across three continents. Her optimism and enthusiasm should inspire anyone.
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More than 300 advertisers are pulling ads from Facebook over hate speech complaints. We wonder why there aren't more B2B brands on the list.
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COVID has given new meaning to the value of authenticity. We look at how Salesforce.com delivers it, how marketers can be more authentic on LinkedIn and the new authenticity video meetings have introduced to business conversations.
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Invoca CMO Dee Anna McPherson has been at several companies that defined new categories of technology and customer advocacy was always part of the success formula. She shares her thoughts on how to build successful advocacy programs.
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Perhaps now more than ever, communicators need to be adopting the PESO model to maximize results. PR agencies, in particular, should be looking at how to leverage the tools beyond traditional earned media since many journalists and news outlets have precious little time and space for non-virus content right now. As the creator of the PESO model, Gini Dietrich understands its value and has a variety of tools and trainings available to help communicators take advantage of the approach. Chip and Gini discuss the importance of the PESO model and how agencies can better utilize it.
Small PR and marketing agencies may be feeling a disproportionate share of the hurt right now as the Covid-19 crisis ravages the global economy, but there are inherent advantages to being small that will help in recovery. Chip and Gini spend this episode talking about the small agency advan
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Paul and David mailboxes have been overflowing with PR pitches related to the COVID-19 epidemic. Most are harmless, some are clever and a few are dismaying. This week we look at the best and worst.
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While the current crisis may be nothing like any of us has seen before, Carl Smith of the Bureau of Digital has been through a serious economic downturn and knows how it can impact running a business. He joins Chip on this episode to talk about the impact on the agency community. Carl discusses how he is having to reinvent his own business of helping digital agencies, as well as how the community he has created is supporting each other. You'll hear a lot of creative ideas that you may be able to use as you look for the path forward for your own agency in the months ahead.
Many agencies have multiple generations working in the business. Sometimes, it may be a passing thing -- a summer internship perhaps -- while in other cases, two generations work side-by-side for many years. At some point, the elder generation may decide it is time to retire, or at least slow down. That's exactly what Jonathan Bernstein of Bernstein Crisis Management did. He recently announced that his son, Erik, would be taking over leadership of the family business while he takes a step back from day-to-day management. On this episode of Chats with Chip, both Bernsteins join Chip to talk about the decision to transfer agency leadership, as well as the steps that go in to making it a reality. For any agency looking at succession issues -- but especially those looking to do so within the same family -- this episode is chock full of valuable insights.
Many new PR and marketing agencies start out as "virtual" agencies where everyone works remotely and there is no physical office. But some agencies with their own office space have made the decision to swap leases for the virtual model. Todd Zeigler of The Brick Factory in Washington, DC joins Chip on this episode to talk about how his agency reached the decision to go virtual and what steps they have taken to manage the transition with employees and clients. Todd explains that it wasn't really an overnight process, but rather an evolutionary one that eventually became the blindingly obvious path forward.
There's no need to sugarcoat it. These are challenging times. But agencies can and should continue to engage in business development. It requires a delicate balance, so Chip and Gini address how to thread the needle appropriately to make sure you are meeting the needs of prospects without unnecessarily alienating those who may be less receptive to your message right now.
It's an uncertain time for everyone. Business is disrupted. Personal lives are upended. Fear and anxiety are common feelings. On this episode of the Agency Leadership Podcast, Chip and Gini look at how agencies can and should be handling the situation. There's no one size fits all answer -- it really does depend -- but they have both been through tough times in business and the economy before and they share the lessons they have learned along the way. From staffing to business development, the pair have helpful advice designed to help you get through this challenge and come out stronger on the other side. Even though it's a difficult time, Chip and Gini still try to bring some of their trademark humor to lighten the conversation.
Agencies rely on their people to succeed. Ultimately, agencies are selling labor hours, no matter how much we may all try to price things to obscure that fact. Having the best talent helps make the difference between successful client engagements and those that come up short. But how do you get the quality you want and need? Chip and Gini review the recruiting and hiring process in this episode of the Agency Leadership Podcast. The pair offer tips on how to find the right prospective hires and how to screen them.
A recent question on the PRSA member discussion forum came from a client who was looking for guidance on setting goals for their PR agency. The individual inquired if "3-5% [growth is] fairly standard." Chip and Gini tackled this question, along with the broader topic of aligning agency work with client goals. They also discussed how these goals might factor in to agency compensation.
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As the coronavirus prompts many companies to institute large-scale work-at-home programs, many managers are scrambling to put policies in place that didn't exist before. Paul and David offer advice on potential gotchas based on their own decades-long experience as sole business owners.
Most agency owners have at least mused about the possibility of selling their business at some point. After all, who wouldn't want someone to get a nice fat check for that recognizes their significant professional accomplishment. But why would someone buy your agency? That's the question that Chip and Gini address in this week's episode. They discuss the recent report published by Agency Leadership Advisors that summarizes PR agency M&A transactions that took place in 2019. The co-hosts look at factors like capabilities, talent, geography, and size -- to name just a few.
Kelly Glover believes in the power of podcasting -- and she has built her agency business around the medium. The Talent Squad books guests on shows, with a particular focus on promoting entrepreneurs and authors. On this episode of Chats with Chip, Kelly shares her insights on podcasting with plenty of practical advice for agency leaders. Chip and Kelly talk about the evolution of podcasting over the past couple of decades, as well as where it is going in the future. Kelly talks about how agencies can use podcasting to help grow their agency as well as deliver results for clients.
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Most agency owners find value in talking with their peers and understanding the challenges that they share in running PR firms. The PRSA Counselors Academy is a special interest group within the Public Relations Society of America that brings together agency entrepreneurs through events and other programming. The Immediate Past Chair of Counselors Academy, Chuck Norman, joined Chip to talk about the group and how it brings benefits to agency owners. In addition to his volunteer role, Chuck is also the owner of S&A Communications.
As higher education faces increasing pressure to not just educate students but better prepare them for gainful employment after graduation, the student-run PR agency model provides some useful lessons. Boston University's PRLab is the longest-running such program in the United States, and co-director Amy Shanler joined Chip on this episode to talk about what it is and how it works. She explains how the students handle not just client service, but also the business and operations side of running an agency.
Learning how to spot -- and handle -- red flags can make a big difference in your agency business. Knowing what to look for, what not to ignore, and what action to take can mean the difference between getting saddled with a difficult client, bad hire, or otherwise challenging situation. Chip talks with Gini about an article she recently wrote for Spin Sucks that explored red flags in new business conversations. The co-hosts then looked at other situations that might generate red flags and offered some practical advice for agency leaders in addressing them.
You can certainly go it alone as an agency owner, but it can quickly get pretty lonely. On this week's episode of the Agency Leadership Podcast, Chip and Gini talk about how coaching can help agency owners get more from their businesses. Of course, Chip and Gini both provide coaching and advisory services for agency owners, but this episode covers a range of approaches that are available -- well beyond the border of just their two businesses. The co-hosts explore a range of benefits from coaching, including accountability, second opinions, useful insights, a shoulder to lean on, and more.
Fred Bateman has seen momentous changes in public relations during the 30+ years he's been in the business. As the founder of the Bateman Group embarks on a new stage in his career, he reflects on the evolving role of PR in a fragmented media landscape and the skills that it takes to thrive amid all that complexity.
Agencies have a constant need to "feed the beast" when it comes to content creation. Public relations and marketing firms have always had a strong reliance on the written word, but as clients become publishers and social media places increasing demands on scribes, the challenge of finding and managing writers only grows. On this episode, Gideon Stein of Write Label explains how his team has built a roster of writers to help meet that need. There are lessons and ideas for anyone who is looking to outsource writing responsibilities or build their own network. Gideon discusses a wide range of topics including: Write Label's approach to filling client requests Managing writers for maximum results Recruiting new writing talent The role of AI and machine learning in the writing process
Good case studies are fundamentally the same as fairy tales and Disney classics. The have heroes, villains, crises and resolutions. Use this formula to make your B2B case studies soar.
It's one thing to believe you need to improve profitability at your agency, but where do you go for the metrics and benchmarks that help you grow your profits smartly? One resource is Marcel Petitpas and The Agency Profit Podcast. He's also the CEO and Co-Founder of Parakeeto, a software company that helps agencies improve their service -- and their margins. On this episode of Chats with Chip, Marcel explains some of the numbers that every agency owner should be watching, including why each is important. He also has some suggested guidelines for how to benchmark yourself against your peers.
Agencies evolve over time -- and so do their team cultures. But they are always a reflection of the founder and key leaders. Keith Scandone of O3 World joins Chip to talk about his experience and evolution over 15 years of running his own agency based in Philadelphia. He explains why he has prioritized culture -- and hired help to focus on it. He talks about some of the challenges he has faced, including growing out of their existing space and managing team members in two locations. The conversation also touches upon a difficult subject for many agency owners: what to do when an employee wants to leave. He explains the concept of a "graceful exit" and why it benefits both the individual and the organization. As agencies grow, it becomes more difficult for the founder to stay in touch with every employee, but Keith has come up with a system that encourages open dialogue between himself and any team member. In a business that is fueled by talent, this is an episode that you don't want to miss to build an environment to get the most out of your team.
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Is your agency doing a good job of marketing itself? If you're like most agencies, the chances are that you aren't taking enough of the advice you give your own clients. On this episode, Aaron Strout, CMO of W2O Group, shares his experience as an agency marketer. He talks about how you get more out of the whole team, and why marketing matters beyond new business -- including recruiting, M&A, and more. Topics covered include: The intersection of agencies and consulting firms, and how each is getting into the other's arena The role of a CMO in an agency How the W2O marketing team functions The impact of thought leadership in the agency space Using events as an agency marketing tool The software and services that provide structure to W2O's marketing Leveraging internal expertise effectively How W2O measures marketing success for itself
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A look back at some of the worst PR blunders of 2019 and the often simple steps companies could have taken to avoid them.
For the past decade, Rohit Bhargava has written about non-obvious trends in an annual book series. He recently capped it off with a final volume: Non-Obvious Mega Trends. A self-described "reluctant futurist," Rohit went from working in agencies to examining the trends that impact business and society. In this episode, he and Chip discuss some of the observations, as well as an approach to looking at trends that may help agency leaders be more effective. One of the best pieces of advice he offers is this: "being more observant really is about paying attention to detail." Sometimes it takes the realization of the obvious to discover the non-obvious.
Agencies are fundamentally a people business, but managing people is always a challenge. How do you get the best performance and the right results for clients? And what do you do when an individual falls short? That's topic that Chip and Gini explore on this week's episode. It all stemmed from a post on Reddit asking about "consequences" for agency employees. While the hosts don't like that term, the concept is still an important one to explore.
Interview with Kerry O’Shea Gorgone from MarketingProfs about updates to the FTC guidelines for working with influencers.
Kerry O’Shea Gorgone designs premium MarketingProfs training products for individual marketers and corporations at MarketingProfs. She’s also a speaker, writer, attorney, and educator. She holds an MBA from Bentley University, and graduated first in her class from Suffolk University Law School. Kerry has taught courses in marketing law, intellectual property, and business. Most recently, she taught New Media Marketing and Marketing Campaign Development for the Internet Marketing Master of Science Program at Full Sail University in Florida.
Kerry hosts the weekly Marketing Smarts podcast for MarketingProfs and co-hosts Punch Out With Katie and Kerry, the show that explores marketing stars' weird hobbies, cool collections, and side hustles. She is also a contributing writer for numerous sites, including Huffington Post, Mark Schaefer’s {grow} blog, Social Media Explorer, Entrepreneur, Spin Sucks, and MackCollier.com.
FTC disclosure requirements for influencers: http://bit.ly/PassportPodcastLaw
Host: Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
A recent post on Reddit featured an agency employee venting about his experience working at his firm. The individual wrote: "I'm basically the whole editorial team (it's a small agency) and the sole account manager now. I told the boss I didn't think this was sustainable in the long run, I was just told to 'stop being negative and get on with it, or leave.'" Chip and Gini explore what it takes to avoid creating a culture that employees rebel against, as well as ensuring you have the right employees for that stage in your agency's life.
Have you ever wondered what it would be like to sell your agency to one of the big holding companies? How does the dream compare to reality? What should you know before you make that decision? Mitch Joel shares the perspective of someone who has done just that. He and his partners sold Twist Image to WPP. After remaining with the firm for several years after the acquisition, Mitch is now a prolific writer, podcaster, speaker, and more. He is the host of one of the longest running podcasts, and he just welcomed Seth Godin as his guest on the 700th episode of his Six Pixels of Separation show. As an accomplished communicator and entrepreneur, he has lots of useful advice for listeners.
Nobody likes to think about lawyers until they need one. Agency owners are no different, but planning ahead can make a world of difference in the outcome when it comes to legal matters. Sharon Toerek, founder of Toerek Law and host of The Innovative Agency podcast brings a wealth of knowledge and experience on agency legal issues to the latest episode of Chats with Chip. She shares her experience and insight with listeners to help avoid common mistakes. Among the topics that Chip and Sharon discuss: Client contract structure and principles Freelancer agreements Brand protection California's new law on independent contractors The intersection of business and legal decisions
Send comments to fircomments@gmail.com. Attach an audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network, or comment on the FIR Podcast Network Facebook Group.
Send comments to fircomments@gmail.com Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook.
In this solo edition of the Agency Leadership Podcast, Chip Griffin shares answers to a wide range of questions put to him in the latest Ask Chip Anything webinar. It's a departure from our usual format, so we're interested in hearing what you think. Should Chip and Gini do occasional AMA/mailbag style episodes? Among the topics Chip covers are: How to prepare your agency for a recession How big your agency needs to be in order to be sold How to budget for 2020 Which time tracking tool to use How to decide whether to move from freelancer to agency owner Which benchmarks matter to the business
Most agencies are looking for any leg up that they can get in the business development process. That's why some agencies should consider getting certified. No this isn't a discussion about a seal of approval for the quality of your work, it is about certifying the ownership structure of your business in a category that some organizations prefer. Dr. Sandra Wills Hannon of The Hannon Group discusses how getting certified has helped her agency win more business, both from government agencies and the private sector. She describes some of the available programs and what it takes to win the certification. In this episode, Hannon explains that it does take a lot of time and effort to receive the certifications, but she believes that the ROI has clearly been there for her business. She also explores how consultants can help speed up the process, albeit at a cost. Finally, Dr. Hannon points out that there are certification programs available for just about every type of agency, so you don't need to feel left out if you are not running a woman, minority, or veteran-owned business.
Chip and Gini will be recording a couple of separate solo episodes since scheduling conflicts prevented them from recording together recently. (Of course, we would love to hear your feedback about these and some of the other formats we have experimented with recently, including guest co-hosts.) In this episode, Gini fields a question from Kevin Anselmo who asks about pitching agency services to prospects, including cold calling and other techniques. She explains her approach which centers around creating VIP lists of potential clients. After you use such a list to get a meeting, Gini explains her style during initial consultations: "People want to be around people who challenge them. They want to be around people who make them think differently."
Attach and audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.
Running a great online meeting isn't hard. We have tips to make yours more successful and less stressful.
Scope creep and over-servicing clients erodes profitability and many -- if not most -- agencies. Keeping work within the agreed parameters will not only make projects better, it will ensure that they contribute to the financial health of the business. As founder of The Digital Project Manager, Ben Aston knows all about successful agency project management. He joins Chip to discuss techniques to avoid scope creep -- starting even before a prospect becomes a client.
Why do PR and advertising agencies feel the need to look down their noses at each other? Why can't everyone just get along? That's the discussion that Chip and Gini have after an article appeared in AdWeek with the provocative title "PR Agencies Invade Adland." As the creator of the PESO model that calls for the integration of all forms of media, Gini has some especially strong feelings on the subject. The reality is that the lines between all types of agencies have blurred. It's now more of a question of an agency's primary focus, but there is an increasing need to have some degree of fluency in a range of communications disciplines at any type of agency.
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A recent post in the members-only forum of the Public Relations Society of America (PRSA) discussed the benefits of small versus large PR agencies. It stemmed from a remark an agency consultant made on a recent webinar where he referred to small ad agencies as "two guys and a bong." While we can assure you that Chip and Gini were not smoking anything when they recorded this episode (OK, at least we think we can), they do stand up for small and mid-size agencies. Not that there's anything wrong with being big, since every size and shape of PR firm has its pros and cons. Chip also reminds agency owners to understand the difference between punching above your weight and fighting in the wrong weight class.
Most agency owners don't bring prior business experience to the role -- let alone formal business education. Paul Benson is an exception to that rule of thumb. He earned his MBA before he took the leap into agency ownership. In this episode, Paul shares his experience running a digital marketing agency and how the business training he received at Babson College has impacted his success.
Agency owners need to keep tabs on the financial health of their businesses, but many lack the backgrounds to know the numbers that matter most. Darryl Salerno's long experience in advising agencies on financial matters makes him an excellent resource on this vital topic. In this episode, Darryl explains which numbers agencies should be focused on and what benchmarks can help them evaluate their own success. He takes the mystery out of money matters and provides practical advice that any agency leader can put to work today.
Agency businesses have some challenges unique to the individual owners and circumstances. But many of the growing pains are predictable and follow patterns established by other similar businesses. Leaders can take comfort in knowing that they are not likely the first to experience any particular challenge, nor are other agencies immune from the obstacles. Brad Farris has spent decades advising businesses and helping them overcome these growing pains so that they can continue to thrive. In this episode of Chats with Chip, Brad shares his observations on each of the key stages that agencies experience, along with advice on how to forge ahead at every step.
Ronn Torossian has built one of the largest independent PR agencies in the U.S., and in this episode he shares some of the lessons he has learned along the way. A prolific content creator, Ronn frequently writes and speaks about issues facing the industry, and he is passionate about finding ways to improve modern public relations. Ronn's agency, 5WPR, recently announced that they were looking for small agencies to acquire. He explains exactly what he's looking for and why he wants to supplement his firm's already strong organic growth.
What agency owner hasn't dreamed about telling prospects: here's what I do, here's what it costs, take it or leave it? That's pretty much what Chip and Gini tackle in this episode of the Agency Leadership Podcast. It all started with a provocative question posted by Gini in the Spin Sucks Community on Slack: What would happen if we all banded together and stopped sending proposals? We put our pricing on our websites. We became clear about what we do (and who we do it for). And they either buy or they don't. What does that life look like? Gini believes passionately that this is the right path, while Chip frames it in more idealistic terms. Wherever you fall in the debate, there's lots of good insight shared in this discussion.
Fakery is never a good practice for brands. In a democratized media world, the truth will eventually come out.
when it comes to business development, it that can actually be a bit of a mistake, I think there has to be a bit of ruthlessness. And I say that in the best sense of the term, but some self interest in business development and the ability to say no, as needed, and also to retain control over the pitch process and not give the give the entire control to the client, which I see all the time.
Katie Robbert never planned to be an expert in AI and analytics, but she says she likes "numbers to add up" even though she considers herself bad at math. As a self-professed planner, Katie found herself telling stories with data, first for a pharmaceutical company and later for a PR agency. Today, Katie is the co-founder and CEO of Trust Insights, a consultancy dedicated to working with clients to uncover valuable nuggets in the data that often piles up unused in many businesses. Chip talks with Katie about how agencies can leverage data on their own behalf, as well as for their clients.
.Podcasts can be powerful tools for agencies to showcase thought leadership, make connections, and build their own brands. New research from Dante32, a podcast production and promotion agency, looks at how brands are deploying their podcasts what that indicates about best practices. Chip and Gini use this research as a jumping off point to share their insights on using podcasts in the agency context. They review the key findings from Dante32 -- and of course have a little fun along the way.
When Sean Cassidy walked out of Tufts University in 1990, he graduated with a major in Cold War foreign policy -- just as the Soviet Union was about to dissolve. He hadn't aspired to a career in public relations, but it turned out he was a good writer and he caught the eye of a small agency owner. Three decades later, Sean leads DKC, a prominent independent PR agency headquartered in New York. They recently rolled out a new tagline: "maximizing return on news." In this episode, he explains why he believes PR agencies should be news-driven organizations and what skills that requires. He and Chip also explore the role of analytics, the benefits of spending time working in politics, and more.
The co-hosts discuss an article that Gini wrote for Spin Sucks that looks at 6 reasons that agency owners have trouble scaling. The conversation includes lots of actionable ideas -- despite Chip's best efforts to sidetrack things as he struggles to remember high school science basics in making an analogy. Reason #1: You Don’t Have a Business Plan Reason #2: You Can’t Break Free from Client Work Reason #3: Operating In Chaos Reason #4: Freakin’ Technology! Who Can Keep Up? Reason #5: Not Understanding the Whole “Measurement” Thing Reason #6: You Lose Focus Agency owners are entrepreneurs and Gini notes that tends to come with a certain level of stubbornness. Or as Chip put it: "There's great similarity between a toddler and an entrepreneur." The pair try to help owners break out of this tendency to find solutions and help them scale.
Send comments to fircomments@gmail.com. Attach an audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network, or comment on the FIR Podcast Network Facebook Group.
Content marketing excellence at the BBC; pointless happy words litter press releases; people still don't know that advertising supports social networks.
One of the most frequent questions that Gini and Chip receive from agency clients is "how do I prepare for the recession?" In this two-part episode, they explore the question of whether/when we should expect an economic downturn and what agencies can do to prepare themselves for it. As important, they also discuss how to help their team prepares for any challenges that lie ahead. Last week's first part examined the economic outlook, including signs that Chip and Gini are seeing in their work, along with some relevant industry research. This week, the co-hosts tackle what agencies can do to better prepare their business and their team members for what lies ahead.
When Blue Engine Message & Media and JDA Frontline merged in 2018, the firms decided they would rebrand under a new name to better capture the essence of the sum as greater than the parts. In this episode, Trevor Francis discusses the opportunities and challenges that the merger has presented. In particular, Trevor talks about how the team settled on Seven Letter as the new name for the business, how the integration process has been going, and the unique aspects of bringing together two agencies with differing partisan leanings.
Interview with Augusto Valverde about creating content for distribution via TV and via Airlines.
Augusto is a producer, writer, director and TV host, including an ongoing hosting role at NBC. His production company created Global Child, the first world travel show that uses social media and experiences to share life lessons.
Global Child launched to over 300 million passengers in 2017 on major airlines and recently on Amazon Prime worldwide in addition to global network distribution.
He graduated Suma Cum Laude with a degree in Theology from Grand Canyon University and has a feature film writing certificate from UCLA extension.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
Send comments to fircomments@gmail.com Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook.
One of the most frequent questions that Gini and Chip receive from agency clients is "how do I prepare for the recession?" In this two-part episode, they explore the question of whether/when we should expect an economic downturn and what agencies can do to prepare themselves for it. As important, they also discuss how to help their team prepares for any challenges that lie ahead. This week's first part examines the economic outlook, including signs that Chip and Gini are seeing in their work, along with some relevant industry research.
In this episode, Rachel Jacobs explains why case studies are critical to the scale and growth of agencies. Rachel, founder of Ecommerce Partnerships, reminds agency owners that their number one client is their own agency. Step by step, you'll learn how to integrate a case study opportunity before a client even signs the contract, who the audience should be, and the six key elements that make up a basic case study.
In this episode, we go Down Under for a deep dive into the business of WebSavvy, a Melbourne-based digital marketing agency founded by Mike Rhodes. He explains why he chose agency life over being a helicopter pilot, advice for fellow agency owners, effective team training, and much more. Mike is also the founder of AgencySavvy, focused on education and training for agency owners. He is the co-author of The Ultimate Guide to Google AdWords with Perry Marshall and Bryan Todd. One of the most striking parts of this conversation is just how much Mike is focused on improving his team and sharing knowledge throughout the agency community. He talks about an innovative professional development program he has for his own employees, as well as the work he is doing to help make other agency owners more successful.
Agency owners want clients to be happy with the results they provide - that's one of the reasons they are in the business. A recent research project about the RFP process shows that one out of three clients are dissatisfied with their agencies. In this episode, Chip and Gini discuss why a third of your clients may be unhappy, and what you can do about it. They tackle the topics of RFPs, communication, and managing expectations.
Send comments to fircomments@gmail.com Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook.
In this second part of a two-podcast interview with search engine optimization expert Charley Spektor we discuss some of the practical tools that marketers can use to improve their SEO operations, common mistakes that marketers makes when trying to improve their SEO results, how to provide the best content mix to deliver solid leads and how to stay ahead of the constantly changing technology.
This is the first part of a two-podcast interview with Charley Spektor, principal at Saratoga B2B Group and an experts in search engine optimization. We talk about how Google's search algorithms have changed in recent years, how B2B buyers use search differently than consumers and how even small companies can dominate search results if they pick their targets carefully.
It's a never-ending battle for agency managers to keep their teams on track. With the volume and pace of work that everyone is trying to get done, it can sometimes be frustrating to figure out what needs to be done next. This is a topic that came up in a recent conversation in r/agency on Reddit. Chip and Gini found some of the responses to be just a bit off the mark, so they highlight some bad advice that they saw -- then offer up their own take on the challenge. Spoiler alert: secret lists are never the answer.
Steve Parker, Jr. brings extensive digital marketing and business experience as CEO and co-founder of Levelwing. He is an industry leader, trendsetter, and occasional provocateur. In this episode of Chats with Chip, Steve discusses his recent video Uncommon Transparency, and how internal and external transparency will benefit all agency relationships. He explores his own experiences and why he chose to produce a series of videos examining Levelwing's values. The discussion will provide agency owners a lot of food for though in how they interact with clients and their own teams.
Karen Swim is a tireless advocate for solo agency owners. She is the president of the membership organization Solo PR Pro, founder of the PR and marketing agency Words For Hire, and co host of That Solo Life podcast. On this episode of Chats with Chip, Karen breaks down how changes to the workforce and agency culture have allowed independents and micro agencies more freedom and flexibility than ever before. She also advises how having a financial plan and advances in technology can help smooth the path for solo agency owners.
Karl Sakas of Sakas and Company fills in for Gini Dietrich as Chip Griffin’s co-host on this episode of the Agency Leadership Podcast. Chip and Karl discuss how agencies can raise prices and increase revenue from clients by moving them along a continuum toward higher-priced (and higher-value) services.
Three different reports illustrate the law of unintended consequences: New privacy rules are helping improve email response, the influence of marketing falls as brand value grows and handing out rewards and awards to employees can actually make them less motivated.
In this episode of Chats with Chip, Matt Rizzetta, founder and CEO of N6A, discusses a new model he calls Outcome Relations, designed to provide measurable accountability to clients. Matt explains the benefits of Outcome Relations, how the workforce has changed over his career, and how entrepreneurs need to make mistakes and innovate incrementally over time to be successful.
Ken Jacobs fills in for Gini Dietrich as Chip Griffin's co-host on this episode of the Agency Leadership Podcast. As an executive coach, agency consultant, and trainer, Ken has a passion for leadership issues, so he and Chip share three lessons that each has learned over many decades of management and leadership roles.
Doug Simon is an expert in producing video for agencies and brands in both broadcast and social media. In this episode of Chats with Chip, he addresses what the trends in both broadcast and social media mean for the future. As CEO of the award-winning DS Simon Media, Doug has lengthy experience in getting clients' spokespeople on television news. By arranging satellite media tours, providing behind the scenes video coverage, and servicing social media video production, Doug gets his clients' positive stories out there.
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Interview with Andrew Hickey from Scott's Cheap Flights about Social Media Marketing.
With more than 10 years of experience working in social media marketing for global travel brands, Andrew Hickey has worn many hats including running large digital marketing campaigns, increasing brand awareness, driving web traffic, supporting marketing initiatives, and increasing sales.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
Send comments to fircomments@gmail.com. Attach an audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network, or comment on the FIR Podcast Network Facebook Group.
Interview with Pete Brooks from North Myrtle Beach CVB and Andy Windham from Crawford Strategy about Crisis Planning and Communications.
Pete Brooks is the Director of Government Affairs and Public Relations with the North Myrtle Beach Chamber of Commerce, Convention and Visitors Bureau.
He previously served nearly 20 years as the Director of Public Affairs and Strategic Communications for the South Carolina National Guard, presiding over communications for the agency’s 10,000 military and civilian employees.
Pete holds a Bachelor of Science degree in the Liberal Arts from the University of the State of New York and an Associate’s Degree in Criminal Justice from Valley Forge Military College.
Andy Windham is Senior Vice President of Client Strategy for Crawford Strategy, an award-winning, full-service strategic marketing communications firm headquartered in Greenville, South Carolina.
Andy began his marketing career at Walt Disney in Orlando, later working at Price/McNabb in Charlotte, NC, where his clients included Asheville County, Biltmore Estate, the Jack Daniel Distillery, and Duke Energy.
Andy spent nearly 15 years with the Walker + Associates agency in Memphis, TN, where his clients included the Tennessee Department of Tourist Development, Lucite International, the Tennessee Higher Education Commission, and the University of Tennessee Health Science Center.
Andy holds a bachelor’s degree in Advertising and a master’s degree in Mass Communications Management from earned the University of Florida.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
The thought of charging clients more can be appealing and scary at the same time. Chip and Gini demystify the process.
Buyer personas have been around almost as long as marketing itself, but lately they're taking on a more critical role. Matt Naffah, VP of Strategy at International Data Group, tells us what makes for a good persona and how to apply them to content strategy.
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Things to consider if you are thinking about annual pay adjustments based on inflation.
Many marketers probably don't know what content they already have on their site and in their social channels. A good lead nurturing strategy starts with auditing your content, figuring out how it can be re-purposed in other media and applied across different stages of the buyer journey.
Chip and Gini glean insights from this recent review of how agencies are selling and delivering content marketing to clients.
Clients may end their relationship with your agency for a variety of reasons, many of which you have no control over. On this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich suggest the best ways to protect yourself, your work, and your finances when the unexpected happens.
Chip and Gini discuss how agency leaders can better engage junior employees and provide them with the training, resources, and guidance needed to succeed.
Chuck Hester, longtime communications expert and author of Linking In to Pay It Forward, offers tips on how agency leaders can use LinkedIn effectively for business development, recruiting, and more.
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Mark McClennan, host of the Ethical Voices podcast, talks about the current state of ethics in the PR industry and how agency leaders can instill ethical practices in their teams.
Good agencies measure performance -- of their projects, their business, and their employees. On this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich examine why employee goals matter, as well as how to set them appropriately.
We discuss how B2B and B2C decisions differ and what that means for marketers. Caterpillar comes up with a way to create an emotional attachment to tractors. And a year after GDPR went into effect, marketers say it's made them better.
For technology companies, the conventional wisdom is wrong when it comes to pitching a conference or webinar session. Instead of having your CMO or other C-suite executive tell your story, trust the technical people in your shop. Your audiences will thank you for it.
Every agency comes across a potential client that simply isn't a good fit. In a previous episode, Chip and Gini discussed how important it is to walk away from prospects and clients that don't match up with the agency's needs. But how do you do that well? On this show, Chip and Gini look at how you can effectively refer these prospects to other agencies in your network. They will share the experiences of other agency owners, as well as offering their own advice -- particularly as it relates to referring . "One of the important things for a lot of agency owners to overcome is that too many agency owners view other agencies as their competitors. And as soon as they start thinking competitor, they think enemy. And that's really not true," explains Chip. Gini shares how she used to think that way, but came around to seeing opportunities with other agencies. "[I thought] wait a second, we can all do work together. And if they don't have the capacity, or it's not the right client for them, and vice versa, we can certainly share the wealth."
Many of us think of lawyers like we do doctors: someone to go to for a fix when something goes wrong. Just as seeing your doctor when you are healthy helps improve outcomes, so does building a relationship with the attorney you use for your agency business. In this episode, Chip speaks with Matt Benson of Cook Little Rosenblatt & Manson of Manchester, New Hampshire. Matt has decades of experience in working with business owners on challenges ranging from the formation of the business to its eventual sale. He discusses why — and how — you should leverage your lawyer for more than just legal advice.
We highlight three winners of The Conference Board's 2019 Excellence in Marketing & Communications Awards that demonstrate applications of advanced technology that are rooted in practical, bottom-line thinking.
A participant in the Spin Sucks Community asked if other agency owners negotiate with prospective clients. It sparked some great conversation on the Slack channel, so Chip and Gini decided to address the topic on this episode of the Agency Leadership Podcast. Here's the original question from an agency owner: I just finished listening to a podcast and a question popped into my head. I’m still pretty new to this but I haven’t had any prospect or client try negotiate with me yet over pricing. I’m just curious. How many of you when you give a price for services do it anticipating that your client is going to negotiate? If so, how do you do this? Start at a certain percentage above what you know line is?....
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Send comments to fircomments@gmail.com. Attach an audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.
Interview with John J. Wall from Trust Insights about Email Marketing and why it is still relevant today.
John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology.
He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes.
His work has been profiled by Forbes, CBS Evening News, The Associated Press, NECN, The Boston Globe, Boston Herald, DM News, and the Yahoo! Year in Review.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
Most agencies want their employees to get involved in developing new business, but how do you properly reward them when they do? That's the subject that Chip and Gini explore in this week's episode.
Chip and Gini tackle an issue at the heart of the success of all PR and marketing agencies: making money.
This episode includes helpful advice and useful tips for agencies as they respond to requests for proposals.
Chip and Gini discuss an uncomfortable topic for many agency owners: how and when to say no to prospects and fire clients. Successful agency owners turn down new business opportunities and walk away from clients who aren't a good fitsoftware, equity partnerships, and more.
Interview with Travel blogger and photographer Gary Arndt about Influencer Marketing.
Gary Arndt is an awarding winning blogger and travel photographer who has been traveling around the world since 2007, taking him through 200 countries and territories and over 380 UNESCO World Heritage sites. His blog Everything Everywhere has won numerous awards, including being named one of the Top 25 Blogs on the Internet in 2010 by Time Magazine. He’s won so many awards that this introduction would have been 10 minutes long if I hadn’t edited it, but, just to name a few, the North American Travel Journalist Association (NATJA) has given him a Gold Medal in the Travel Blog category as well as declaring him Travel Photographer of the Year in 2013 & 2015. And then. Just to fill the space, SATW gave him the Travel Photographer of the Year award in 2014.
He has recently launched a new online course called “working with travel bloggers and travel influencers” which is designed help destination marketers differentiate the good, bad and ugly pitches and maximize their investment.Top Travel Blogs for 2019
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
How a light-hearted tweet blew up in Chase Bank's face, SEO tips for the age of voice search and how Bloomberg improved mobile engagement with just a few simple tricks.
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Chip and Gini take a look at why you need to treat your own agency as if it were a client -- and how to do that most effectively.
In this episode of the Chats with Chip podcast, Rick Gould of Gould+Partners in New York provides useful insights for agency owners on the process of selling their agencies -- including perspective on current trends in M&A.
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Leif turns the table on his co-host Chris Christensen as we get meta and talk about the state of podcasting and how destinations and other travel companies can use podcasting in their campaigns.
Chris is the creator of AmateurTraveler.com. Amateur Traveler is a popular online travel website that focuses primarily on travel destinations. It includes a couple of audio podcasts and a blog. His travel podcasts got around 4 million downloads in 2018. He has created more than 1,500 podcast episodes across 4 different podcasts.
The Amateur Traveler is 13 years old and they use Amateur Traveler to teach English at Oxford University and to test English proficiency for employment with the Thailand Foreign Ministry.
Chris has won a Lowell Thomas Award, 6 NATJA awards, and a SMITTY Award from Travel+Leisure as the “best independent travel journalist”.
Chris is the owner of BloggerBridge.com which is a new startup connecting bloggers and industry contacts.
He has worked for years in technology startups in Silicon Valley. He was formerly the Director of Engineering for TripAdvisor's New Initiatives group and was the EVP Engineering at LiveWorld where his team built and ran online communities and events for companies including eBay, HBO, TV Guide, Expedia, Marriott, A&E, History Channel, the NBA, NBC, ABC, Disney, Microsoft, WebTV and American Express.
Slides of the Edison Share of Ear Study 2019
https://www.slideshare.net/webby2001/edison-research-podcast-consumer-2019
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
We're old hands at writing and producing email newsletters. In this episode, we share some of our tips for segmenting audiences, choosing themes, timing delivery and picking the right email service vendor, among other things.
Chip and Gini help agency owners figure out how to make their businesses less dependent upon them personally and better situated for growth through teamwork.
Brent Lightner of Taoti Creative in Washington, DC joins the podcast to talk about how he became an accidental — but quite successful — agency owner.
Chip and Gini discuss whether unlimited paid time off (PTO) policies are a good or bad idea for PR and marketing agencies. They each share their own experiences and explore the pros and cons.
Why you need a style guide for your content marketing platforms, the latest developments in the Open Data Initiative for customer data standards and how existing customers can be your best brand advocates.
In the second part of a special two episode series, Chip and Gini discuss fundamental skills that PR and marketing agency owners should spend time and effort to improve to be more successful.
Chip and Gini discuss fundamental skills that PR and marketing agency owners should spend time and effort to improve to be more successful.
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Turmoil at Facebook should give B2B marketers pause about reflexively casting their lot with a social network that increasingly appears to be careening out of control. There are good alternatives. Other topics include whether it's time to return to pen and paper for meetings and an amusing viral tweet that Quantas kicked off by responding to a 10-year-old boy who wants to start his own airline.
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In this episode, Chip and Gini conclude the two-part series on hiring and firing in PR and marketing agencies.
This week is the first of a two-part series on hiring and firing in PR and marketing agencies. Chip and Gini offer advice on when to hire and some guidelines on how to make the process most effective.
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Interview with Humphrey Ho from Hylink USA about the Chinese Tourism Market and how to use video for Destination Marketing.
Humphrey was a previous guest talking about Chinese Tourism and many of the examples in this episode will also use China.
As current Managing Partner of Hylink USA, Humphrey Ho is focused on building the first global advertising agency that natively understands the Chinese digital landscape and the burgeoning group of Chinese companies seeking to go abroad.
Having spent seven years in Shanghai as Wieden+Kennedy’s Business Director and as Leagas Delaney’s Business Operations Director, Humphrey has experience serving clients across the automotive, agriculture, FMCG, tech, and travel sectors.
Humphrey earned his Masters of Business Administration from Ryerson University, and his Bachelor of Science in Neuroscience from the University of Toronto and received the ‘Top 30 under 30’ award in 2009.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
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In this episode, Chip Griffin and Gini Dietrich explore a variety of ways that agency owners can expand their business development and sales efforts -- without taking on the expense of a salary.
Chip and Gini explain why "word of mouth" is not a good answer when someone asks how you generate new business for your PR or marketing agency.
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Send comments to fircomments@gmail.com. Attach an audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.
New content-generating AI is said to be so good it's scary; Mastercard's masterful audio branding; survey says podcast advertising is actually more effective than TV ads.
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University of Massachusetts Marketing Professor Nora Ganim Barnes has been surveying social media use by the Fortune 500 and Inc. 500 for 12 years, making her work probably the longest-running research of its kind. This year's study finds a big jump in blogging by the F500 along with declining interest in Instagram and Twitter. Executives say ROI is their biggest social media question mark, but more and more of them are putting social media marketing strategies in place nonetheless.
This week, Chip and Gini explore how to handle clients who want around-the-clock social media management or other services that require major staff commitments -- and would prove to be quite expensive to offer.
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We start a conversation with Edward Harris from Valley Forge Tourism about how to creatively promote a destination's food tourism scene and then talk about encouraging creativity in general.
Edward Harris is the Chief Marketing Officer at the Valley Forge Tourism & Convention Board, representing Montgomery County, PA. Prior to joining the Tourism Board, Harris served in brand development leadership roles at a select group of iconic brands including Converse, Timberland, Under Armour, Destination Maternity Corporation, and eBay. Mr. Harris also serves as Chairman of the Marketing Advisory Board at the Haub School of Business at Saint Joseph’s University, where he is an adjunct professor. A native of Philadelphia, PA, Harris holds an MBA from Boston College and a Bachelor of Science in Marketing from Saint Joseph’s.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
The recent documentaries about the disaster that was the Fyre Festival raise an interesting question: are agencies responsible for their clients' actions?
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Chip and Gini explain how to get make "pick your brain" conversations mutually beneficial.
CEOs have the power to significantly influence public opinion, but is is fair to their shareholders to exercise that power? In a polarized political climate, they may be better off focusing on sales.
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In this week's Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss the importance of creating and managing budgets for agency client projects, including both retainer and one-time work.
James Papiano joins the podcast to talk about the importance of leadership and culture in an agency environment, including how to change a weakened culture to improve performance.
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Denise Dubie went from a successful career as a technology journalist to a new role in content marketing. The transition wasn't always easy, but what she learned as a reporter turned out to have unique value.
Chip and Gini look at how agencies can go beyond retainer and project revenue to find opportunities in education, training, products, software, equity partnerships, and more.
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In this week's episode, Chip and Gini talk about how to safeguard your most valuable resource: your time.
what it means to be true to your brand and why marketing managers need to pay more attention than ever to branding in an age in which customers increasingly control the message.
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For the first episode of the Agency Leadership Podcast for 2019, Chip Griffin and Gini Dietrich discuss how to use a virtual assistant, in-house help, or other solutions to relieve the burden of repetitive tasks.
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With discuss working with bloggers with Keith Jenkins from iambassador, one of the first blogger run agencies.
Keith Jenkins founded iambassador and began offering social media marketing and digital content services in 2011. Keith is also the Founder and Publisher of the Velvet Escape luxury travel blog. He has visited more than 80 countries across six continents. Keith often speaks at travel and social media conferences and has been featured in The New York Times, BBC Travel, Lonely Planet, and National Geographic Traveler, and has spoken at TEDxTalk.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
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In the final episode of 2018, Chip Griffin and Gini Dietrich discuss what it takes to move from being a solopreneur or small team to becoming an actual agency. They cover some of the mindset challenges, the process work needed, and other advice on overcoming the hurdle of becoming a “real” business.
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Perhaps the most important B2B marketing story of 2018 is the invasion of our privacy, and how companies have been cavalier in abusing the data customers give them. We think this story is going to grow in importance in 2019, and B2B marketers should pay attention.
Chip Griffin and Gini Dietrich explain why producing lots of detailed proposals for prospects may not be the best path for business development in the agency environment.
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Nick Petroski of Promethean Research joins to discuss his firm's new report on the outlook for digital marketing agencies in 2019 and beyond.
Should you provide a profit-sharing program to benefit your employees? If so, what should it look like? These are the questions that Chip Griffin and Gini Dietrich explore on this week's episode of the Agency Leadership Podcast.
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Patrick Rogan of Ignition HR joins to talk about how small and midsize agencies can meet their human resources needs with a combination of in-house and contracted support.
The concept of personas was originally created to help web designers better visualize visitors, but personas can be useful to marketers as well. David Lloyd from Brilliant Noise in London tells how marketers can use personas to shape campaigns.
Chip Griffin and Gini Dietrich discuss the pros and cons of running a virtual PR or marketing agency, including how to overcome common obstacles.
Johna Burke, Global Managing Director of AMEC, discusses the measurement and evaluation of communications, including activity related to Measurement Month.
Chip Griffin and Gini Dietrich discuss the pros and cons of responding to RFP's to win agency business.
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Send comments to fircomments@gmail.com. Attach an audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.
In this episode, Chip Griffin and Gini Dietrich discuss the importance of finding -- and using -- a good lawyer and accountant to help your agency business grow and thrive.
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Interview with John Ricks from Nebraska Tourism talking about their new and refreshingly honest campaign "Honestly, it's not for everyone"
John Ricks is the Executive Director for the Nebraska Tourism Commission where he is responsible for attracting, selling, and overseeing the development, implementation and coordination of the state’s tourism efforts. John and the marketing team develop competitive marketing strategies to promote an effective image for state-wide tourism assets, programs, events, as well as cultural, historic and agriculture tourism resources.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
John Wall, co-host of Marketing Over Coffee with Christopher S. Penn and partner at Trust Insights, joined this episode of Chats with Chip to talk about podcasting, marketing technology, and more.
Chip Griffin and Gini Dietrich discuss things to consider when agency revenue isn't hitting the targets needed to meet payroll or personal obligations.
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We speak with Dan Newman of Futurum Research about his recent Forbes column on the 10 top digital transformation trends for 2019 and how they will impact the CMO.
Tim Hayden of Brain+Trust Partners joins to talk about business transformation through the use of data and digital innovation.
This week we look at several resources that can be used to help examine your content marketing strategy
Chip Griffin and Gini Dietrich discuss how much revenue you need before you should be comfortable hiring another agency employee, as well as their views on benchmarks, rules of thumb, and other topics.
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Interview with Justin G. Beale from The Main about MICE (Meetings, Incentives, Conferences, and Exhibitions).
Justin G. Beale is the Director of Sales & Marketing for The Main in downtown Norfolk, Virginia, a mixed-use, entertainment, meeting, dining, hotel and conference center. He is responsible for overseeing both Transient and Group Sales, coordinating marketing and PR efforts and client events.
Previously, Beale was the Associate Director of Sales for the Hyatt Regency Reston where he generated business from the convention markets while also leading a sales team. Before that, he was part of the opening hotel team at the Hilton Virginia Beach Oceanfront.
Beale is proud Alumni of Colorado State University with a Bachelor of Science in Recreation and Tourism.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
In this week's podcast, Chip Griffin and Gini Dietrich discuss why your agency should have a focus and how it will make you more successful.
CC Chapman talks about his role as an instructor at Wheaton College, the role of change and failure in business, and his plans for a new book.
Gordon Platt of Gotham Media Strategies discusses how he came be an agency owner and some of the lessons he has learned along the way.
In this week's episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss the difference between working in and working on your agency -- and why it is so important.
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This week we look at several resources that can be used to help examine your content marketing strategy
In the debut episode of the Agency Leadership Podcast, co-hosts Chip Griffin and Gini Dietrich discuss some of the things that new and prospective agency owners should be thinking about.
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Interview with Humphrey Ho from Hylink USA about the Chinese Tourism Market and how to attract Chinese tourists.
As current Managing Partner of Hylink USA, Humphrey Ho is focused on building the first global advertising agency that natively understands the Chinese digital landscape and the burgeoning group of Chinese companies seeking to go abroad.
Having spent seven years in Shanghai as Wieden+Kennedy’s Business Director and as Leagas Delaney’s Business Operations Director, Humphrey has experience serving clients across the automotive, agriculture, FMCG, tech, and travel sectors.
Humphrey earned his Masters of Business Administration from Ryerson University, and his Bachelor of Science in Neuroscience from the University of Toronto and received the ‘Top 30 under 30’ award in 2009.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
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Interview with Simon Armstrong about Marketing to Gen Z travelers.
Simon Armstrong was born in York, United Kingdom and grew up in the Northern English Counties of Yorkshire and Lancashire before studying at the University of Liverpool and University of Central Lancashire. Following his graduation, Simon worked as a Sports Journalist at the Press Association, but at the age of 23 he succumbed to his desire to teach and travel.
Working as an ESL, English Language and Literature teacher and Coordinator, he worked at international schools in Indonesia, Switzerland, Brazil and Canada before settling in Prague, Czech Republic. In the Ancient Czech capital, Simon also discovered tour guiding on the weekends as a means to satisfy his thirst for history and showmanship.
This foray into the travel and tourism industry, combined with his extensive knowledge of the International Baccalaureate program led him to establish CAS Trips in 2013.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
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Send comments to fircomments@gmail.com. Attach an audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.
This week we discuss a few different items revolving around one kind of disaster or another, including marketing around natural disasters (be careful), understanding what didn't happen with the GDPR regulations or dealing with the Selfie Generation's dysmorphia.
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Adam Jones of Springer Nature comes at marketing from an analytics background and says data doesn't have to be as scary as some marketers believe.
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Interview with Sarah Enelow-Snyder about Black Travel and the Black Travel Movement.
Raised in rural Texas, Sarah Enelow-Snyder is a former guidebook writer and Fulbright Scholar, currently assistant editor at Skift covering the black travel movement and other tourism news. She loves storytelling, genealogy, and researching the Great Migration, of which she’s a descendant.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
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Send comments to fircomments@gmail.com. Attach an audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.
This week we review what Facebook could be doing to make things better for all of us, including ridding itself of hate-speakers, coming clean on what its customers do with our data and making it easy for journalists to investigate its tactics.
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Interview with Jiri Duzar and Michaela Claudino from Czech Tourism about Over Tourism.
For more than 5 years Jiri Duzar has been working with CzechTourism, the destination marketing agency of the Czech Republic, on digital and social media campaigns, content creation, and web and mobile apps development. He also builds and executes digital, influencer & social media strategies in the United States and Canada and works as a freelance photo & video content creator in New York City where he also runs a small family-owned specialty coffee business.
Michaela Claudino has been working for CzechTourism North America for over 10 years. She is responsible for trade relations development; marketing and overall promotion of the Czech Republic in the United States and Canada. She previously worked as a Media Manager at the Portuguese Embassy in Prague. She is an active member of the National Tours Association, United States Tour Operators Association , European Travel Commission and SKAL. She has also served on the board of American Tourism Society (ATS).
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
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Machine learning and artificial intelligence are finding new applications in marketing. We spotlight three recent entrants that collectively show new technologies are changing the marketing discipline.
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We take a trip down memory lane to discuss the 60-some odd years of working as B2B journalists in the technology field. There are some great stories about Bill Gates, IBM, and other industry luminaries.
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Was Intel's CEO really fired over a single inappropriate relationship with a subordinate 30 years ago? Research indicates that a harassment charge can inflict significant reputation damage. Also, tiny nuances in search terms can have a big impact on results. Are search engines reinforcing our existing biases?
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Interview with Ajay Date from Tourism Portland about Destination Marketing.
Ajay Date is Vice President of Marketing for Travel Portland where he is responsible for overseeing the organization’s brand strategy and consumer marketing efforts across advertising, digital and content.
Ajay has more than 20 years of experience in brand marketing, digital media, creative direction, film and event production. He came to Travel Portland from the advertising world, where he spent many years in brand marketing roles with brands such as adidas.
When he’s not telling the world about Portland, Ajay spends his time with his wife eating & drinking his way through Portland’s stellar food scene, being frustrated with the Portland Trail Blazers, or trying to keep up with their four kids.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
A study commissioned by Marketing Week earlier this year found that just 3% of undergraduates think marketing offers them the best career opportunities. We explore why generation Z is so down on marketing and what marketers can do to boost the appeal of their profession.
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Interview with Trisha Ping about how destinations and travel brands can better work with an online travel editor.
Trisha Ping is Lonely Planet’s Destination Editor for the Eastern US, coordinating content for 33 states. Prior to joining Lonely Planet, she worked in editorial for more than 10 years, most recently as managing editor of a national book review. Trisha is a huge fan of train travel, trying new recipes, using a bicycle for transportation and attempting foreign languages.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
We discuss some of the best and worst PR pitches we received in the months running up to the launch of the General Data Privacy Regulation, and why a handful stood out.
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Klout, a one-time darling of social media influence measurement, has quietly died. We won't miss it, but it's worth understanding why Klout fell into disuse and what other options marketers have to measure the effectiveness of their social media campaigns.
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Gary Vaynerchuk is a Social Media Marketing influencer, well know author, Youtube and a Podcast host. In this week's podcast we have extracted the top 10 skills that every Digital Marketers should learn from Gary Vee ! Do What You Love !
The 151st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in Host: Suresh Guest, Podcast Manager & Editor : Bharani
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Interview with Christopher Penn about how destinations and travel brands can make better business decisions by understanding their analytics.
Christopher S. Penn is Chief Innovator of Brain+Trust Insights and an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped key fields in the marketing industry such as Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence & machine learning in marketing.
He is the author of over two dozen marketing books including bestsellers such as AI for Marketers, Marketing White Belt: Basics for the Digital Marketer, and Marketing Blue Belt: From Data Zero to Marketing Hero.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
How to produce corporate blogs that can clearly and consistently communicate your message. Critical factors include assembling your team, understanding your audience focus and defining what the overall purpose of the blog or blogs will be, as well as adjusting to the appropriate level of knowledge for a particular readership.
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150th Episode of Digital India Podcast. In this episode of Digital India Podcast, we thought we will bring something that can be useful for everyone not just Digital Marketing but for anyone who needs a little bit of mentoring, guidance in their career or just their personal life.
In this weeks episode, Pooja, Bharani and Suresh spoke about Resources for wanna be aspiring Digital Marketers and how each one of us started their journey in Digital Marketing, what type of research they did, how they came to know about Digital Marketing, whom did they speak to and everything in between.
The 149th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
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Interview with Jeannine Crooks from Awin about how destinations and travel brands can use affiliate marketing.
As the Client Services Manager with Awin US, Jeannine Crooks works closely with many of their largest programs such as Viator, Etsy, eBags, and Lonely Planet. She is a frequent speaker at numerous events including Affiliate Management Days, TBEX and Affiliate Summit. Jeannine works with all types of publishers, especially bloggers, helping each to maximize their affiliate earnings. Jeannine, her photographer husband Brad, and their two Siberian Huskies live south of Denver.
Fun fact: Jeannine was the big winner on an episode of “Wheel of Fortune.”
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.
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Learning is one thing but practicing is another thing. We discussed why we should practice Digital Marketing what we learn and how to practice. Passion, patience, Discipline, teaching others what we learned.
The 148th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Host: Suresh
Podcast Manager & Editor : Bharani
Last week's set of stories around a data breach at Panera Bread is a classic example of what not to do in a crisis. Why do companies keep making the same mistakes?
The concept of earning online has been a trending topic of discussion.
We see a lot of advertisements and job opportunities talking about working from home and earning online. There is a lot of misconceptions and the the idea of earning online has been perceived incorrectly.
The 147th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Host: Suresh
Guest: Sajeesh
Podcast Manager & Editor : Bharani
Send comments to fircomments@gmail.com Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook.
Send comments to fircomments@gmail.com Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook
Interview with Ben Guttmann from Digital Natives Group about how to create a mobile app for today's mobile consumer.
Ben Guttmann is co-founder and partner at Digital Natives Group, an award-winning, NYC-based digital marketing agency. Digital Natives' works include a diverse and celebrated portfolio of projects for major brands including I Love NY, the NFL, Comcast NBCUniversal, the Empire State Building, Hachette Book Group, and others. Ben is an active member of New York's business, technology, and civic community including roles on the boards of the LIC Partnership, Queens Community Board 2, and ExpandED Schools. Ben graduated from Baruch College, where he now also teaches digital marketing as an adjunct professor.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
In this week's podcast, Bharani and I had an opportunity to take about How to keep up to date with your career, what are the things to do, tools, resources to keep you a beast.
The 146th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Editor : Bharani
With the DeleteFacebook meme taking hold, privacy concerns may have finally reached a tipping point. B2B marketers who have been relishing the opportunity to personalize their interactions should perhaps pause and think about the potential backlash.
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Coming up with a marketing plan on paper and practically applying it is not the same. I'm sure a lot of you who have been part of this scenario can relate. And this is exactly what Mr. Narendhiran, Marketing Manager, Hacker's Earth shares with us in this Podcast.
The 145th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can follow our Instagram account at https://www.instagram.com/webmarketingacademy/
You can share your feedback at: suresh@webmarketingacademy.in
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Host: Suresh
Guest : Narendhiran
Podcast Manager & Editor : Bharani
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Send comments to fircomments@gmail.com. Attach an audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.
These are Jes Pedersen's answers to questions from the 2018 Webcor State of the Union Meetings, including questions from Los Angeles (which was not recorded) and those asked in San Francisco for which time ran out at the meeting.
Suresh Babu of Web Marketing Academy India and William David McCann discuss how to truly add value to a customer’s purchase journey, without inundating them with spam.
The 144th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Guest : Dave
Podcast Manager & Editor : Bharani
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TechTarget CMO John Steinert talks about publishing and content marketing trends, why intent marketing can help provide insights into the impending technology purchase cycle and how marketers can make their content more effective and targeted.
In this week's show, we discussed all Instagram. How businesses can use Instagram.
The what, why, how, when Businesses can use Instagram. Why many of them are not utilizing the full potential of Instagram.
The 143rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Editor : Bharani
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Interview with Ciaran Blumenfeld from Hashtracking about how to and how not to use hashtags to promote your business in social media.
Ciaran Blumenfeld is a creative entrepreneur & social spirit guide. She is the CEO & founder of Hashtracking.com, a social media analytics service that offers insight into hashtags on Twitter and Instagram. She's also the publisher of the popular family lifestyle blog Momfluential.net. She has been named as one of the “15 Most Powerful Moms in Social Media” by Working Mother Magazine and has been featured in Forbes, The New York Times and Fast Company.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
Who should blog? And why? Why businesses blog? This podcast answers more such similar queries and blogging and what the future looks like.
The 142nd episode of Digital India Podcast on FIR Podcast Network is brought to you by Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Host: Suresh, Podcast Manager & Editor : Bharani
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Guest Marshall Kirkpatrick, who founded Little Bird and who now leads influencer marketing at Sprinklr, talks about how to understand and find the best influencers for your B2B brand.
In this week's show we discussed with one of our alumni, faculty Sajeesh Radhakrishnan who has taken a break from digital marketing and going after his passion - Photography.
The 141st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Host: Suresh
Guest : Sajeesh
Podcast Manager & Editor : Bharani
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Interview with journalist and influencer Jennifer Weatherhead Harrington about how to and how not to use instagram to promote your business.
With a background in journalism, fashion and beauty, Jennifer has traveled to over 60 countries and her byline has appeared in ELLE Canada, HELLO!, FLARE, FASHION, Metro News, Tiny Atlas Quarterly, Travelzoo.ca, jetsetter.com, Style at Home, HGTV.ca and more. Jennifer is a top travel expert in Canada, with regular national TV appearances on CTV’s Your Morning, The Social, CP24’s Breaking News and radio appearances.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
Send comments to fircomments@gmail.com. Attach an audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.
A social media firestorm has erupted over a fake restaurant that briefly became London's top-rated eatery on TripAdvisor. The stunt was carried off masterfully, and there are lessons marketers can learn from the journalist who was behind it.
In this week's podcast, we discussed this research from Google how search is changing and the rise of personal search. More and more people are searching using I, Me, You etc
The 140th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Guest : Bharani
Podcast Manager & Editor : Bharani
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The first 30 days are crucial in a new job. You can use these precious first days to form excellent first impressions that can lead to long-lasting relationships in your new organization. Young PR Pros calls this the 30-day challenge. In this episode our hosts and producer will share their 30-day challenge tips and advice so you can make your first days at a new job count.
In this week's podcast, we discussed Why we (Web Marketing Academy) do what we do. This week we met with Shwetha, who is our Executive Assistant and Student Counsellor. She is in charge from a phone call to students support from first interaction with the students to explaining them the course details to sharing how they will learn, the process after the course what to expect, alumni relationship and everything in between.
The 139th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Editor : Bharani
A recent New York Times article unmasked the shady practice of purchasing Twitter followers. B2B marketers shouldn't be taken in by this tactic, though. There are simple ways to measure influence - and alternatives to Twitter that should be considered.
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Interview with travel blogger and writer Cory Lee about how destinations and travel companies can better tap into the market of disabled travelers.
Cory Lee was diagnosed with Spinal Muscular Atrophy at the age of two, but that certainly has not diminished his desire to travel – wheelchair and all. He has traversed six continents and blogs about his accessible (and sometimes not so accessible) travel adventures on CurbFreeWithCoryLee.com. From trekking through the Amazon Rainforest to hot air ballooning over the deserts of Israel and everything in between, Cory shows that anything is possible with enough determination. Since starting his blog in 2013, he has gained more than 50,000 followers across social media, won the 2017 Lowell Thomas Award for Best Travel Blog, and been featured in the Los Angeles Times, Travel Channel, Lonely Planet, and more. Cory hopes to inspire others to break out of their comfort zones and start rolling around the world.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
In this weeks show we discussed about Conferences, Digital Marketing Conferences in India and the difference between Conferences in India and Abroad.
The 138th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Editor : Bharani
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Or leave an audio comment from the FIR Podcast Network website.
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The Edelman Trust Barometer shows an alarming decline in American’s trust of nearly every institution except their employers. We also review some of the best end-of-year research reports we’ve seen and explain why we like them.
In this weeks show we discussed about How content and social media content are changing and how we can bring in creativity in our content.
The 137th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
feedback at: suresh@webmarketingacademy.in
Host: Suresh. Guest : Bharani . Podcast Manager & Editor : Bharani
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Send comments to fircomments@gmail.com. Attach an audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.
In this weeks show, we talked about Facebook latest news feed algorithm, where Mark shared an open letter. The 136th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Editor : Bharani
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What's ahead for B2B sales and marketing in 2018? Justin Shriber, Vice President of Marketing for LinkedIn Sales and Marketing Solutions, put together a series of predictions, and in this discussion he expands upon them and tells of the role that LinkedIn will play.
The 135th episode of Digital India Podcast on FIR Podcast Network is brought to you by Web Marketing Academy. Feedback at: suresh@webmarketingacademy.in Host: Suresh, Podcast Manager & Editor : Bharani
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We discuss 2017 - the year that was, as we highlight the progress that India saw in this sector. We talk about Paytm, Uber-eats, Alexa - voice search, Google Tej and everything that contributed to 2017.
We also discuss what India needs to look forward to in 2018 and how to keep up with the changing trends.
The 134th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Editor : Bharani
YouTube once again releases a end of the year "round-up" featuring famous YouTubers and others.. this year including 300 folks from over 20 countries. 2017 on YouTube shows that YouTube is both a generator of culture and a reflection of it.. including a ton of musical influence, as well as cultural memes from fidget spinners, and light sabers to the Backpack boy... (kid) Russell.
In today's podcast, we discuss tools and resources that and how effective they're and why they shouldn't be ignored.
The 133rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Editor : Bharani
Send comments to fircomments@gmail.com. Attach an audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.
This week’s Digital India Podcast had the staff of WMA engage in a discussion / debate about the relevance and importance of certifications.
The 132nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Host: Suresh
Podcast Manager & Editor : Bharani
Interview with Leah Shah from Visit Houston and Melvin Tennant from Meet Minneapolis about the planning and execution that goes into hosting the Super Bowl. Houston hosted the Super Bowl in 2017 and Minneapolis will host the Super Bowl in 2018.
Leah Shah is the director of public relations for Visit Houston and Houston First Corporation. In addition to working with journalists covering the city of Houston, she helps manage the online content of the organization's network of websites.
Previously she’s served as the Public Information Officer for the City of Austin’s Transportation Department where she led all media relations and community engagement initiatives. Prior to that, she was the managing editor for two newspapers, The Taylor Daily Press and The Hutto News, near Austin, Texas.
Melvin Tennant has been president and chief executive officer of Meet Minneapolis, Convention and Visitors Association since 2008. He’s also executive director of Sports Minneapolis which had a big hand in locking in Super Bowl 2018, the NCAA Men’s Final Four Championship in 2019 and the X Games in 2017 and 2018.
He previously served in similar capacities in Charlotte, N.C., San Antonio, Texas and Oakland, Calif. Convention and visitor bureaus.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
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We see numerous surveys, especially at this time of year. Many are just deleted because they aren't newsworthy or have one or more serious flaws. So we put together this quick podcast that can help you craft better surveys and hopefully get the media's attention for next year's roundups.
In this week's podcast, we had 3 gentlemen from Nagpur join us to discuss their journey to Digital Marketing. We discussed their journey, what made them to start this course. All of them are senior managers, Head of ADCC Academy Pvt Ltd, Nagpur.
The 131st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Editor : Bharani
We see numerous surveys, especially at this time of year. Many are just deleted because they aren't newsworthy or have one or more serious flaws. So we put together this quick podcast that can help you craft better surveys and hopefully get the media's attention for next year's roundups.
In this episode, the hosts discuss the benefits big data and uncover when is the best time to use data, and when is the best time to trust your gut.
We see numerous surveys, especially at this time of year. Many are just deleted because they aren't newsworthy or have one or more serious flaws. So we put together this quick podcast that can help you craft better surveys and hopefully get the media's attention for next year's roundups.
Send comments to fircomments@gmail.com Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook.
You will not be the digital marketer in 2018, if you still follow the same old methodology, Digital Marketing, social media is changing so fast its almost 2018 in the past 2 to 3 years, Google, Facebook, Amazon are already using AI, Machine learning in their day to day operations and activities.
The 130th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Ray Grady, President of CloudCraze, discusses findings from his company's recent survey that found that B2B organizations are significantly growing their e-commerce presences and expect online sales to be the principal driver of future growth.
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In today's podcast we tell you how we come up with content here for WMA. The 129th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy. Podcast Manager: Bharani. Host: Suresh.
Interview with Nick Nerbonne from the award winning Michigan Economic Development Corporation about why they have been punching above their weight class in social media.
As Digital Media Director, Nick Nerbonne manages social media and other digital marketing efforts at the Michigan Economic Development Corporation. When he’s not highlighting economic development projects or promoting travel opportunities in Pure Michigan, you’ll find Nick fishing a trout stream, hitting the slopes, or elsewhere enjoying Michigan’s plentiful natural resources.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
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In this weeks show, we got together with a bunch of developers and programmers from Synup A Local Marketing Software company in Bangalore. Synup, one dashboard to make local marketing easier. All your listings, reviews and keyword rankings all on one platform.
The 128th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Podcast Manager: Bharani
Host: Suresh, Pooja
Guest : Aakash, Ananth, Noor
Seth Greene tells how businesses of all size can build audience and drive revenue through podcasting, a medium whose time has finally come. Seth, who’s the author of Market Domination for Podcasting and several other books, offers so much great advice in this interview that you’ll want to have your notebook handy.
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Send comments to fircomments@gmail.com. Attach an audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.
In today’s Podcast we talk about amazon's echo and India.
The 127th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
Send comments to fircomments@gmail.com Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook.
In today's Podcast we talk about how marketers exploit every platform be it traditional or digital.
The 126th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
In this episode we discuss real, concrete steps young professionals, and young at heart professionals, can take to combat fake news and protect the value and trust of our industry.
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Interview with David Brodie talking about the use of Virtual Reality in the Tourism space. David and his team were one of the first agencies to use the technology to promote travel and tourism.
David Brodie is a Senior Vice President & General Manager with Citizen Relations an award-winning global communications firm.
David Brodie brings 17 years of communications experience to clients providing strategic counsel to some of the best-known brands from around the world. He has led the team at Citizen in Vancouver, Canada since 2011, with the agency having been named Canadian PR Agency of the Year by the Holmes report in 2013 and Canadian PR Silver Agency of the Year by Strategy Magazine in 2015 & 2016.
His work at Citizen has included leading innovative and award-winning campaigns for leading global travel brands such as Tourism Australia, Destination British Columbia, Tourism Queensland, Tourism Anaheim, Princess Cruises, Rocky Mountaineer, Emirates and Travelocity. A campaign he led on behalf of Destination British Columbia won a Global Platinum Sabre Award for Best Travel and Tourism Campaign of 2014 and was named one of the top 50 Global PR campaigns of the year by the Holmes Report.
He has travelled to over 40 countries around the world and lived and worked in Japan, Australia and the US . In 2005 he created one of the world’s first travel podcasts Travel in 10.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
In this weeks show we talk about Google's Next Billion ambition in India. We discussed about Google products in India, their Next Billion Ambition, Board meetings, India specific Products such as Tez, you Tube Offline, You Tube Go, Rail Wire.
The 125th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
Send comments to fircomments@gmail.com Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook.
Google Algorithm Updates was the topic of discussion in this week's podcast. Aman and Suresh discuss the history of Google's first algorithm to latest algorithm and what we can learn from it.
The 124th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
Having produced hundreds of podcasts together and for clients, Paul and Dave share some tips for B2B marketers who are looking to tap into this rapidly growing phenomenon.
Interview of Andrew Hickey about Twitter Chats. Twitter Chats are popular with travel companies and we look at detail what they are, and when and how to use them effectively.
We debate, or at least discuss, what a twitter chat is worth and what a tweet is worth. We discuss why companies work with influencers when they set up twitter chats and how to find the right people to work with.
With more than eight years experience working in social media marketing for global travel brands, Andrew Hickey has worn many hats including running large digital marketing campaigns, increasing brand awareness, driving web traffic, supporting marketing initiatives, and increasing sales.
Andrew has worked for a number of travel companies including Fathom Travel, Adventure.com, Intrepid Travel and G Adventures.
Thanks to Ragan Awards for sponsoring this episode. Use the code TRAVEL to save 25% on the following:
- The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. The final deadline is Oct. 25.
- The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. The early bird deadline is Oct. 13 and the final deadline is Nov. 8.
- The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. The early bird deadline is Oct. 27.
Visit Ragan.com/Awards to enter.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.comand AmateurTraveler.com.
Sheila Scarborough is a speaker and trainer specializing in tourism, travel, and social media. Along with Leslie McLellan, she's part of the Tourism Currents team, offering online and in-person training in social media for tourism and hospitality.
She is on the National Professional Development Committee for the AWC (Association for Women in Communications,) co-founded and still writes for the award-winning Perceptive Travel blog, helps run #tourismchat on Twitter, and serves on the Programming Committee for SXSWi, the South by Southwest Interactive tech conference.
A U.S. Navy veteran, Sheila is an NHRA drag racing fan because there is one winner, one loser, and no whining.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.comand AmateurTraveler.com.
Send comments to fircomments@gmail.com. Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. You can also comment on the FIR Facebook Group or leave a comment to the show notes for this podcast at http://www.firpodcatnetwork.com.
Send comments to fircomments@gmail.com. Attach an audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.
Kaushal an alumni, faculty and a current student of Symbiosis Pune stopped by today to web marketing academy from Pune, during his visit we did a podcast with him.
The 123rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
Data-driven marketing is great, but only if it’s balanced with creative that strikes an emotional response. When marketers stray from being data-driven to being data-blinded, campaigns fall flat. A video campaign by the state of Tennessee does it right. And speaking of creative, Amazon’s quest for a second headquarters site has got cities coming up with some mighty creative pitches.
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Send comments to fircomments@gmail.com. Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. You can also comment on the FIR Facebook Group or leave a comment to the show notes for this podcast at http://www.firpodcatnetwork.com.
In today's Information overload, how do we know which content to consume, which content to ignore and where to find the right content. We have this FOMO: Fear of Missing Out, but with so much noise on the internet every produces content and want to share their content. How does one decide what type of content should we consume?
The 122nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
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There is a lot of advice out there, and although a lot of it comes from kindness and people just trying to help, this episode strives to debunk myths and tell the truth about some of the most common career tips given out these days.
The 121st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
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n this weeks show we discussed how Flipkart, Amazon, Snap deal, PayTM festive sale rolled out. Lessons learned, New entry
The 120th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
Send comments to fircomments@gmail.com Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook.
Send comments to fircomments@gmail.com. Attach an audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.
This week Kavita Singh and Suresh discussed the recent article from Economic Times:
How Amazon is going deeper into the hinterland with a gambit of unique offline-online blend
Amazon is in the news again with its project Udaan. An initiative that Amazon rolled out to expand its reach in Rural and semi rural areas by partnering with offline partners. Started in May 2015. We discussed the What, Why, How, Who and partners for the Project Udaan
The 119th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
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Host: Suresh
Guest : Kavita
Podcast Manager & Podcast Editor: Bharani Dharan
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Interview of Andy Levine from DCI about Working with Destinations.
Andy Levine has been with DCI (Development Counsellors International) since 1991. He is the son of founder Ted Levine, who started the company in 1960, and was thus introduced to the world of economic development and travel marketing pretty much at birth.
He enjoys exploring communities, sorting out the most interesting stories and storytellers, and then communicating these unique offerings to the right audience.
Andy has been a driving force in helping DCI enter a new era, including advancing the quality of client work performed, growing the number of staff and adding to the range of client services offered at DCI.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
Use and abuses of analytic tools, whether CEOs should have their own social media accounts and understanding the real value of social media to your business.
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WHATSAPP FOR BUSINESS :
- Biggest development of 2017
- Released by Techcruch Article
- Reported in India by Factordaily
- 200 million active users in India
The 118th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
Companies and countries across the world are starting to implement the four-day workweek. We may not all get the great fortune of a long weekend every week. For those of us stuck in the five-day workweek, here are tips for turning your week into a short week, leaving you a whole extra day to tackle bigger things and get ahead.
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The Equifax data breach will be a case study of what not to do in marketing communications for years to come...Paul and Dave share their views of the best and worst PR pitching tactics.
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The 117th episode of Digital India Podcast on FIR Podcast Network is brought to you by Web Marketing Academy. You can share your feedback at: suresh@webmarketingacademy.in Host: Suresh. Podcast Manager & Podcast Editor: Bharani Dharan
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Interview of Louise Cottrell from TravelPinners.com about Pinterest:
- What is Pinterest?
- When would I want to use Pinterest
- Pinterest as a search engine, not a social network
- Getting ready for Pinterest
- Getting started with Pinterest and automation
- Get a free month of tailwind
Louise Cottrell is the founder of TravelPinners.com, where she offers her talents as a Pinterest marketing strategist working with travel content creators and business owners to generate traffic, grow their audience and increase sales. She does Pinterest account management as well as consulting and training for bloggers and social media teams through her Pinterest Marketing Mastery Program. She’s also a world traveler and dog enthusiast.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
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Bring your creative ideas to life A new way to create mockups for adverts, share them with anyone and experience your work as if it's live The 116th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Source: Facebookhttps://www.facebook.com/ads/creativehub Facebook Creative Hub is place where brands and business can get creative ideas for the Ad campaigns. You can Create Mockups (Its like a theme based Creative, where brands can Mock up, View other Brands Ad campaigns, Share it with the team, which can further use for your business) It's for Facebook Ads - Facebook makes it easy to create sample campaigns for Ads including Facebook and Instagram Ads. You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
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Crowded Ocean partners Carol Broadbent and Tom Hogan share some mold-breaking recommendations on how startups should build their marketing organizations. Among them: focus on product first, contract instead of hiring full-time and hire the CMO last.
What me and my team learned in teaching Digital Marketing, In this weeks show we discussed:
- How I got into teaching
- How working and teaching is different
- The Challenges in teaching Digital Marketing
- Lessons Learned
- Tips for anyone who like to teach Digital, Social Media marketing
The 115th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
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This episode talks about the importance of exercising your brain through deep work, as well we discuss the damage of multitasking.
This episode talks about the importance of exercising your brain through deep work, as well we discuss the damage of multitasking.
How to set up Google ads quickly without any technical expertise is what this weeks podcast all about.
How can small and local businesses use Google Adwords Express. One of the fastest and easiest way to set up is by using Google Adwords Express. https://www.google.co.in/adwords/express/ Create your ad in less than 15 minutes, and only pay when potential customers click your ad to visit your website or give you a call.
The 114th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
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User experience expert Danielle Cooley talks about silly UX mistakes, tips for better navigation and misuses of the ubiquitous "hamburger menu."
This week in Digital India Podcast we discussed about our recent visit to IIMB - Indian Institute of Management Bangalore for an event called Eximius.
The 113th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
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Interview of Dalene Heck from Hecktic Media about how to choose the right influencers for a campaign. Break out your spreadsheets, and let Dalene add some rigor to the process.
Dermot O'Connor of Boxever discusses the changing nature of customer experience and how the rise of the online world of Google, Amazon and Facebook have changed customer expectations about their interactions with suppliers. Big data is essential to marketers trying to improve engagement.
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This week’s Digital India Podcast had students of WMA engage in a Q/A session with founder Suresh where they enquired and discussed the past, present and future of digital marketing.
The podcast begins with small introductions of the students and leads us to Suresh’s journey into the digital world and how he has and wishes to keep contributing by bringing awareness about the digital evolution.
The 112th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
WMA's Students & Guest : Hariharan , Pooja , Siddhi & Gokulakannan
Podcast Manager & Podcast Editor: Bharani Dharan
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This week’s Digital India Podcast we discussed Recently launched "Reliance JioPhone" and here we discussed it features and how this is going to impact Digital Marketing in India.
The 111th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Reliance Jio announced its feature phone called "India ka Smartphone" on Friday 21st July 2017. The Jio Phone’s effective price is Rs 0, that means to buy this phone you have to pay Rs. 1,500 which is fully refundable after 3 years. Plans start at Rs.153 with unlimited data, voice, and SMS per month. However, the voice will be always free.
You can share your feedback at: suresh@webmarketingacademy.in
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Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
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Interview of Angela Berardino from Turner PR about PR agency life in the travel space: retention and training, crisis management, client management and creativity.
Angela Berardino is a Chief Strategy and Integration Officer at Turner PR, where she oversees strategic public relations, brand collaboration and digital integration oversight for domestic and international tourism offices, hotel brands, and tour operators. Previously, she served as a Senior Communications Manager at Visit Denver. Angela holds a degree in International Relations from Tulane University, sits on the board of the Society of American Travel Writers and travels roughly 87 weeks a year.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
Send comments to fircomments@gmail.com. Attach an audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.
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Send comments to fircomments@gmail.com Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook.
The 110th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy This week's Digital India Podcast we discussed how a 106-year-old Grandma from South India is a YouTube star. For those who dont know Mastanamma from Andhra Pradesh is a traditional South Indian Cook, who used to cook yummy food for their family, his grandson and his friend decided to quit their job and create a YouTube channels focusing on Cooking, that's when his Mom told them to try grandma;s cooking, they tried and as told it was delicious, so they decided to start a channel. Mastanamma loves to cook traditional food with traditional Indian knife with natural wood and healthy food. What we can learn from Mastanamma and her story and how we all can learn about Content. Creating, Engaging, Educating Content that connects. We also talked about Google My Business, new features in Google my business, Posts, Websites and how these features will help SMB's in India. You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
Interview of Spud Hilton of the San Francisco Chronicle about the shrinking world of newspaper travel editors.
Spud Hilton is the Travel Editor of the illustrious The San Francisco Chronicle, where he has written about, reported on and been hopelessly lost in destinations on six continents. While many media outlets are publishing less and less of it, Spud has been a tireless and outspoken advocate for great travel storytelling that entertains, inspires and transports readers.
Spud has earned 11 Lowell Thomas Awards from the Society of American Travel Writers Foundation.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
In this weeks show we discussed things you should know to manage Facebook Business Manager, advantages, disadvantages from a Creative Agency perspective. We had Aman Nahar who works for Think Tree Media house a creative agency in Bangalore. He manages multiple Facebook accounts and advertisement. We also discussed how to hire the right Social Media Executive.
The 109th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
Send comments to fircomments@gmail.com Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook.
Send comments to fircomments@gmail.com Attach up to a 3-minute audio comment Or leave an audio comment from the FIR Podcast Network website Join the FIR Community on Facebook
A new survey looks at job satisfaction and career plans among marketers in different age groups with some surprising results…Are vendors paying freelancers to place stories in reputable publications they write for? One respected editor thinks so…A new book, Tap: Unlocking the Mobile Economy should be on every B2B marketer’s reading list for ideas on how to understand mobile e-commerce and mobile transactions…So should the Buffer Blog’s post, “We Made These 10 Social Media Mistakes so Don’t Have To.” Circulate it to your social media staff.
This week episode of DIP, we discussed Voice Search, Voice Assistance. Voice enabled devices are the new fancy things in the US and other countries. However in India its not yet officially launched. Being in the educational space and digital marketing we want our students to explore the future of Search, so I ordered Amazon echo to test out.
The 108th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
In India, Amazon echo still can't find information like location based info, restaurants and more.
We discussed why the early adopters will make use of this opportunities. Advantages of Voice search and will the culture have an impact in people using voice search. What could be the challenges and how voice can change the landscape. For example, if accessible in local languages those who haven't used the internet might use the internet thru voice search.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
Send comments to fircomments@gmail.com Attach up to a 3-minute audio comment. Or leave an audio comment from the FIR Podcast Network website. Join the FIR Community on Facebook.
This episode of the Passport Travel Marketing & PR podcast is an interview of Michael Collins of TravelMedia.ie about creating a content marketing strategy in the travel space.
106 YO Granny becomes a YouTube star... breaking myths about only young folks become YouTube stars.
Karnataka's Mattur is A Sanskrit speaking village. In this weeks show we discuss one how Sanskrit One of ancient language in India goes Digital. This comes from the Research Book: Digital Desh Drive 3.0 Karnataka.
The 107th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh & Sejal
Podcast Manager & Podcast Editor: Bharani Dharan
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This episode of the Passport Travel Marketing & PR podcast features an interview with Allison Sitch from Marriott about hotel PR: what it is like today and how it has changed.
Allison currently leads the public relations strategy for the hotels of the Americas. Focused on supporting continent business objectives, elevating the Marriott International portfolio of 30 hotel brands, driving destination messaging to drive interest to 35 countries and 4,700 hotels. Oversees consumer public relations that promotes retail promotions and strategies in addition to loyalty programs, digital, technology and marketing innovation, buzz marketing partnerships and original content that drives consumer opinion. Responsible for successful development and execution of strategic consumer public relations from Canada, down through North America, the Caribbean and South America.
This week we speak with someone who does B2B public relations very well. Beth Winkowski has had her own PR firm for more than a decade after working for years with leading-edge tech companies. Both Paul and David have always admired her judgment, sensitivity and attention to detail. Many PR people will tell you their job is to make journalists’ work easier. Beth delivers on that claim.
The 106th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
With so much demand plus the economy, the way we buy, communicate, interact and day to day life has changed due to the Internet and social media. Now Digital marketing/social media marketing has become a fashion and buzz word, so is the competition in this job market. A Google trend shows the growth of key term: Digital marketing. In the last 2 years, it has skyrocketed similarly the term social media has equally hiked. Today Digital marketing requires a lot of skills than how it was a few years back. When I started my career in 2002, it was completely different. Scroll down to see the list of skills required with accompanying free resources & tools.
The competition is high. Everyone wants to get into Digital marketing. From our internal data (students at web marketing academy) HR professional, sales & marketing, customer support, IT professionals, developers, web designers, entrepreneurs, bloggers, content writers, stay at home parents, fresh graduates.
Here are a few step to help you get started:
1. Build your base/foundation:
Free Resources to get started in Digital Marketing:
* Google Free Certificate course: https://learndigital.withgoogle....
* Google Free YouTube channel: https://www.youtube.com/user/lea...
* Hubspot academy: http://academy.hubspot.com/certi...
Moz Blog:* https://moz.com/blog**
Search engine land:* http://searchengineland.com/**
Podcast: Neil patel :* http://neilpatel.com/podcast/**
Web Marketing Academy Blog:* http://bit.ly/1O2c9uy**
Digital India Podcast:* http://bit.ly/2r3fPM8**
2. Practicing what you learn
3. Build your personal brand
4. Opportunity within your team/organization
5. What additional skills do you require to become a Digital Marketer?
Google Podcast: How Google Hires: https://events.withgoogle.com/google-partners-podcasts/listen/#content
https://www.quora.com/How-good-is-a-career-in-digital-marketing/answer/Suresh-Babu You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
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This first episode of the Passport Travel Marketing & PR podcast interviews Tim Anderson of Marginal Boundaries about social media marketing and creating a social media strategy in the travel space.
ttach and audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.
The 105th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Today we discuss the Importance of Local SEO for Small & Local Business. When we search for any local business. The first thing we come across is the business listings on the map or on the right-hand side. So how does a Business get into that listings? The fastest and easiest way to get into Google Organic is to Get your business listed in Google My Business. It's a Free platform where any local business can list their product, service, more information about their business like Title, Description, Category, Hours of operation, payment mode, pictures, reviews, contact details, website and any other information that will benefit someone who is looking for that business or category. You will have to log in, get your business verified by submitting all the details, follow the best practices and guidelines provided by Google or Bing or any other directories such as Yelp, Yellow Page etc. Local SEO: How To Rank Your Local Business http://searchengineland.com/local-seo-rank-local-business-218906 You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
The “circular economy” is about more than just sustainability or preserving the environment. It’s a new economic model based upon the idea of maximizing the lifetime value of resources for as long as possible. The Conference Board recently published a report that defines the circular economy and offers examples of how it’s changing the way some businesses work. Thomas Singer, who authored the report, joins us to summarize its findings.
This week, we discuss what it takes to be a Student for Life. Digital Marketing is all about learning. We shared stories of our students from a 17-Year-old to 56 years old who takes the time and discipline to upgrade their skills on a regular basis. The 104th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy We sat with some of our students asked them how they keep up to date, why, where, why, how they are learning Digital Marketing. Take any element in a digital marketer’s toolkit – platform, strategy, tools, technological support, perspective or skill – everything’s gotten a facelift. The role of a digital marketer has evolved and expanded and no modern digital marketer can escape that. It’s a mad rush in the marketing world and you’ve got to stay in shape! I’ve found a few ways to keep pace. That’s what I’m sharing with you. I’m going to follow this up with a detailed step-by-step guide so stay tuned. Read the full blog post with details here: Digital Marketing Guides You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
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We all love to carp about trade shows, so this time we thought we'd take a different approach and highlight some of the noteworthy moments over our many years of covering and speaking at them
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The 103rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
The 102nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh & Sejal
Podcast Manager & Podcast Editor: Bharani Dharan
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Email us at fircomments@gmail.com (and feel free to attach and audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.
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The 101st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
What is the current state of Digital Marketing Agency in India? What makes a Good Digital Marketing agency? Identifying and short listing a digital marketing agency. This and much more discussed in this weeks episode.
To give an agency perspective, we brought in one of Web Marketing Academy Alumni Santhosh, age 27 who is working with an digital marketing agency for the past 5 years. He shares his day to day life, culture, how he handles big brand Google adwords campaigns, Facebook Ads. Tips to identify, what questions to ask before signing up with an agency.
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh
Podcast Manager & Podcast Editor: Bharani Dharan
The WannaCry ransomware attack has important lessons for PR people who want to become newsjackers. Our hosts received dozens of emails with insipid quotes and me-too "sky is falling" non-news comments. Try to be fresh, be quotable, be unusual and find the story within the story…We pay homage to Walt Mossberg of the Wall Street Journal, who is retiring after changing the game in product reviews. We discuss how reviews have changed over the years and the growing prominence of Google and the crowdsourced reviews sites.
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Digital India Podcast for FIR podcast 100th episode. In this show, we discussed How we got into the podcast and reached 100th episode. Bharani and Suresh discuss the journey, challenges, mistakes we made on the way. The opportunity we got from Shel & Nevelle.
The 100th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy A huge thank you to all our listeners, FIR Podcast Network community, staff, students and all participants for Digital India show. You can share your feedback at: suresh@webmarketingacademy.in , Host: Suresh & Bharani, Podcast Manager and Podcast Editor : Bharani
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Movies, Documentaries and TV shows every digital marketer should watch .....including 'American Playboy' series ..
The 99th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh ,
Podcast Manager & Podcast Editor: Bharani Dharan
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The 98th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
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Host: Suresh & Monica
Podcast Manager & Podcast Editor: Bharani Dharan
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A new $40 million initiative attends to combat declining trust in the news media…High school students in Kansas set an example for pro journalists by ripping the cover off fraudulent behavior by their principal…Why do executives have such a hard time saying they’re sorry? We’re looking at you, United Airlines… Advertisers want no part of objectionable content on YouTube. What should Google do?
The 97th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
How to Prepare for an Ideal Digital Marketing Job Interview in 2017 (Resources Included) You can share your feedback at: suresh@webmarketingacademy.in
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Host: Suresh
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The 96th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
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Host: Suresh,
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DIGITAL INDIA #095:
5 Technology Solutions Serving the Indian Community
Today we have technology solutions that help people do their bit, feel participative in the socio-economic growth of our country and city.
The 95th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
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Host: Suresh
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If mainstream media is the ·enemy of the people,· why did the President just call The Washington Post?...Subscriptions to mainstream media sources surge in the wake of the Trump victory·But fake news is only getting harder to spot·IBM reverses its stance on telecommuting, to the dismay of many employees who may lose their jobs·What will audio ads on Alexa and Google Home sound like?... Cracker Barrel kept quiet during a recent social media mess, and that may not have been a bad idea.
In todays podcast, we share interesting stories from Business Today 25th Anniversary issue: Toward a Smarter India. Technologies and Innovations that can transform the country. http://www.businesstoday.in/magazine/issue/january152017
The 94th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
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Host: Suresh
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n this weeks show we discussed a story from Forbes India "The Future Issue" about how New apps can revolutionize Indian Farming. We looked into the article and discussed some of the key points from the story.
The 93rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
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Host: Suresh & Sejal
Podcast Manager & Podcast Editor: Bharani Dharan
We cover three topics this week: exploring how to fight comment-trolling, tracking CMO spending trends with a new study from Duke's biz school, and another survey about how marketers fail to distinguish existing customers any from prospects in their marketing tactics.
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In this episode, our hosts offer tips and advice for young professionals looking to strike a healthy balance between work and life. Remember, these tips may shift based on your personality, priorities and general life circumstances.
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What "off the record" really means...Good and bad examples of newsjacking...Is tech reporting becoming more pessimistic?
Local businesses are optimizing for word like near me, nearest and nearby. Which is challenging and difficult to incorporate meaningfully. But according to an article on Search Engine Watch from March’16: ‘near me’ searches doubled in 2015-16.
The 92nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
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Host: Suresh
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YouTube TV is a game changer and at $35 per household with no contract its an easy service to test and try. An account includes the ability to DVR shows for up to six sub-accounts, meaning that everyone in the family can have their own DVR account. For smaller families, this can mean using one account for shows that are watched together, and a different account for shows folks watch on their own. The DVR offering includes unlimited storage which means this service very appealing to folks who want to record once and save shows forever. I also talk (again) about YouTube Live Mobile streaming. I talk about an article from Alex Yong who interviews Amy Schmittauer for Small Business Trends. It's a great interview and I have included a link in the show notes.
For this week’s show, let’s turn our focus on the marketing channel that gets e-commerce retailers in India up to 20% of their revenue! You got it, affiliate marketing.
Marketing your products on third-party sites and recompensing them with a commission for every conversion – that’s affiliate marketing. You can also define it as a type of performance based marketing where sellers reward influencers for each new customer acquired through the affiliate’s marketing efforts.
The 91st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
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Host: Suresh
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Creators For Change (#CreatorsForChange) is encouraging YouTube creators to bring their unique voices to social change and has committed one million dollars annually to support this effort. The effort is managed by Juniper Down YouTube's Global Head of Global Head of Public Policy and Government Relations. They are working with a variety of companies across the globe to support the program including Upworthy in the US. The landing page for this effort can be found on: https://www.youtube.com/yt/creators-for-change The announcement for the program is available here: https://youtube.googleblog.com/2016/09/introducing-youtube-creators-for-change.html
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For this week’s episode, We thought why not pick stories of some of the most loved brands in India – talk about how products or services were positioned, what consumer insight was considered while positioning offer, and also the outcome of the branding strategy. We had so much fun in the research and sure you’ll have fun listening to these stories as well.
The 90th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
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Host: Suresh
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A recent LinkedIn post made the case that the term 'content marketing' should be killed. It’s become a catch-all phrase for too many things and has no clear definition or place in the marketing organizations, writes author Kyle Cassidy. He makes some salient points… Crowdstrike and NSSLabs are warring over a review that the Crowdstrike claims it didn’t “authorize.” That sparks a discussion over what you can do about reviews you don’t like…The New York Times got taken in by a fake Twitter account this week. What does that mean for marketers?
Email us at fircomments@gmail.com (and feel free to attach and audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.
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In this episode, our hosts discuss the future of PR. Our industry is always changing, as professionals it is important to always be on top of what is new ? not to change our strategy every five minutes, but rather to ensure the tactics we use continue to connect with our audience.
As young professionals, it is even more important to be on top of trends. As the “young” ones in the office we may be called upon to provide information about the latest social media trend.
A fund-raising robot fooled one of our cohosts and nearly extracted a donation, prompting a discussion of how this technology can find its place in marketing...Empty, meaningless marketing phrases still run rampant in corporate communications. Why do we use words that mean nothing to the customers we seek?... the list of available domain names is getting out of control, forcing marketers in some cases to have to pay handsome fees just to keep control of their brands.
A report titled "EMAIL MARKETING REPORT How India reads emails" was released by netCore, an Email & Mobile Marketing technology provider. As per this report which is a study of 4 billion emails per month: “Less than 5% brands do personalization with automation. Yet the ones that do Find multi fold increase in response and revenue.”
The 88th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of Web Marketing Academy
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Host: Suresh & Monica
Podcast Manager & Podcast Editor: Bharani Dharan
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Imagine that an organization, brand or stakeholder community can now host a 1 on 1, or 1:many conversation and share that: (1st) with a secured Webinar group. (2nd) additionally share that entire webinar via live-stream to Facebook or YouTube. On YouTube for example it could go to a public, unlisted or private "stream." On Facebook to a personal page, or a fan page, etc. Within the Zoom environment, a device can run in screen sharing mode allowing for live software demos, or the playing of video and audio from a native file or application, or proprietary applications. The webinar team could even add-in shared desktops. All of those could make for a much more interesting, engaging and exciting live-stream compared to someone shaking a 3 year-old smartphone while forgetting to look into the camera and moving around so part of the time they are not properly lighted. Chat comments on YouTube/Facebook stay in those eco-systems (for now). Organizations would need a monitor/moderator to watch the chat messages there. However, a moderator could pull chats back into the webinar using good old "cut n paste." Even more interesting is that because ZOOM can handle dozens of active participants (up to 50)-- some of those participants could be staff members with mobile devices who could walk through an audience or behind the scenes at an event (using front or rear facing cameras)... whoever is "driving" the webinar could then select one of those "camera POVs" effectively giving a live stream a multi camera production quality (thanks Lucy!). The webinar dashboard and the team controlling it could function very much like a TV control room. Placing multiple video feeds, white board, video, and desktops on the screen. Let's imagine that adding drones will come soon as well. Finally since Zoom also supports phone line audio, there can be secured call-in numbers for guests and other stakeholders. Zoom is highly cross-platform -- their software supports Apple, IOS, Android, Windows, Linux and Chromebook. Visit Zoom.us for details. PS. The same Zoom application supports any or all of their products; specific functionality (meeting room, conf. room, webinar,persistent live chat) is limited by the licensing. Desilu Studios is widely credited with inventing the 3-camera shoot; it may not be true but think of it as an alternative fact (http://articles.latimes.com/1991-07-29/entertainment/ca-176_1_love-lucy)
The 87th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of Web Marketing Academy
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Host: Suresh
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Old friend Sam Whitmore joins us to write about a fictitious open letter he wrote from the head of a PR agency to its marketing VP client telling just how badly the relationship was being managed. The letter touched off a strong response from readers of Whitmore’s Media Survey service, with most agency people agreeing that Whitmore had said what many of them have long felt. In this podcast, Whitmore explains his motivations for writing the open letter and tells what platforms should get more PR attention as the B2B buying process changes.
YouTube is always up to something new or interesting. This month they reach back to 2007 and interview a family that build their own home, using DIY videos from YouTube. I also talk about YouTube.com/testtube a landing page to learn about their latest experiments currently featuring 4k video playlists and 4k videos with 60 frames per second (FPS). Playing one of these streams is a real test of your network and device(s). Finally I talk about the Super Chat API which allows live stream hosts to monetize enhanced chat features during the stream. Aimed at Gamers, but available for everyone, this could be a way to raise money for charities and other projects through live streams with micro and macro influencers. This joins other tools allowing live streaming hosts to "enhance their streams by adding chatbots, overlays, polls and more."
The 86th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy. Host: Suresh. Podcast Manager & Podcast Editor: Bharani Dharan
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YouTube has 3 different APIs (Data, Analytics & Reporting) which together can allow you to create applications that help create video, or facilitate video sharing, or gather meaningful metrics around those activities. You can use the YouTube API to gather metrics automatically, or to add YouTube metrics 3rd party systems, applications and processes.
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Email us at fircomments@gmail.com (and feel free to attach and audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Facebook.
Young PR Pros' offers concrete steps to help learn from your mistakes and become a better professional.
This week’s grab-bag includes tough times at Medium, the victimization of an innocent Washington Post editor by fake news, five approaches to working with public relations agencies and a smart influencer relations program at Huawei.
The 85th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy. Host: Suresh. Podcast Manager & Podcast Editor: Bharani Dharan
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If you are uploading videos to YouTube make sure you or your staff is checking any automatic transcriptions that are being generated. They may not be spelling things the way you want, and they might include a few words that you wouldn't expect.
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The 84th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy. Host: Suresh. Podcast Manager & Podcast Editor: Bharani Dharan
Dena Bauckman has an unusual background for product marketer. She holds a Certified Information Systems Security Professional accreditation, which means she can go deep into the features and technology behind her company’s products. Her perspective on the interplay between product marketers, corporate marketers and product managers stresses the need for understanding, accommodation and priority setting. After listening, you just may want to go back to school yourself.
The 83rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
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Host: Suresh & Monica
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The 82nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
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Host: Suresh
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Fake news continues to dominate the headlines, and for good reason. The issue is relevant to all professional communicators. Paul offers some examples from his 2013 book, ·Attack of the Customers,· showing that fake news isn·t a new phenomenon. David remarks on the dangers of ·gaslighting,· or taking statements at face value·Christina Farr wrote an excellent article on stuff PR pros should stop doing. Our hosts discuss.
It’s the month of expressing our love and gratitude and I thank you, dear listeners, for being with us in our journey of the Digital India Show. So, what’s the topic for today? I thought, why not address a complain that I hear from our students very often. There are reports and statistics out there around digital marketing, social media, SEO, email …. But most of them are based on the US market or Europe or APAC in general. You really need to dig deep and hard to come across hard numbers on the Indian market’s tryst with digital marketing channels.
The 81st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
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Host: Suresh & Monica
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00000135 00000135 00001DAC 00001E00 0000110A 0000110A 00007F1C 00007F1B 001051DB 001051DB
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The 80th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
There is no single perspective to define digital marketing and there is no single pathway for businesses to achieve their goals. Here is a random debate on where is Indian market in terms of digital marketing, how do they approach marketing and what businesses and agencies should focus on.
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Host: Suresh
Guest : Sajeesh & Pranav
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The 79th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
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Host: Suresh & Sejal
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Fake news is an epidemic, and a profitable one at that. We discuss why the fake news craze this has happened, who are the players who profit from these stories and what the major web operators such as Google and Facebook should – or shouldn’t - do. We agree with John Borthwick and Jeff Jarvis that censorship isn’t the answer, but there’s a lot that the online giants can do to make it easier for readers to find the truth on their own.
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The 78th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy. Host : Suresh , Monica . Podcast Manager & Podcast Editor : Bharani Dharan
The 77th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy. Host : Suresh , Monica. Podcast Manager & Podcast Editor : Bharani Dharan
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More companies are marketing themselves research, and a lot of it is pretty awful. Small sample sizes and leading questions are prime culprits. The surprising results of last week·s presidential election highlighted some of the fragility of surveys, and may make us all more skeptical. If you·re going to mount a marketing campaign around research, spend a little extra and do it right.
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The 76th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy. Host : Suresh , Sejal. Podcast Manager & Podcast Editor : Bharani Dharan
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The 75th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy. Host: Suresh , Monica. Podcast Manager & Podcast Editor : Bharani Dharan
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We remember longtime tech editor Bill Machrone, who died this week; Al Jazeera posts a guide for pitching them. Why don’t more media outlets do this? Listener Lisette Paras asks some great questions that we answer. Paul interviews David about his 21 years of writing a weekly Web Informant email newsletter.
Digital Marketing Campaigns with Social Impact. The 74th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy. HOST : Suresh and Monica . Podcast Manager & Podcast Editor : Bharani
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The 73rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy. You can share your feedback at: suresh@webmarketingacademy.in Host: Suresh,Monica Podcast Manager & Podcast Editor : Bharani
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The 72nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
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Host: Suresh & Sejal
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The 71st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy. Host: Suresh , Sejal . Podcast Manager & Podcast Editor : Bharani Dharan
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We continue our theme from the previous show on the best and worst practices of public relations professionals, covering authenticity, important details to provide in press release, how to pitch research reports, email etiquette and how to reach out for advice in a way that makes both the PR pro’s and the reporter’s job easier.
We in our earlier podcast #67 discussed the article by Haresh Chawla where we spoke about India 3, a segment within India who can’t afford 2 square meals a day. In this episode, we discuss in detail what is India 3, what are their basic needs and what Digital India mean to them? Also, understand how India suffers from digital divide a valid point brought up by Kaushik Basu in his article on India’s digital transformation. Know where you need to go to get more information on government schemes and different organisation working towards the upliftment of this segment.
The 70th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
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Guest :Rajesh Basavaraj
Host: Suresh , Monica & Madhur
Podcast Manager & Podcast Editor : Bharani Dharan
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We get lots of pitches from PR people: most of them are missing something. In this and subsequent episodes, we take the time to review what makes a great PR pitch and provide examples of both.
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Bengaluru, the start-up capital of India came to a standstill during the Cauvery protests in mid-September 2016. During all this chaos, it was Bengaluru city police that not only controlled the mayhem on-ground but also online! Tune in to know about the Bengaluru city police and how they utilized the social media platforms.
The 69th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy.
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Guest :Rajesh Basavaraj
Host: Suresh , Monica & Madhur
Podcast Manager & Podcast Editor : Bharani Dharan
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The 68th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy. Host: Suresh & Monica , Podcast Manager & Podcast Editor : Bharani Dharan
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The 67th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh & Sejal
Podcast Manager & Podcast Editor : Bharani Dharan
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The 66th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host: Suresh & Sejal
Podcast Manager & Podcast Editor : Bharani Dharan
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FIR B2B #52: Build Content Marketing Around Your ‘Big Rocks’ Schneider Electric’s Giuseppe Caltabiano tells how the company overhauled its Data Center division’s content marketing programs around the “Big Rock” concept of big anchor pieces that can be repurposed for multiple platforms and formats. The strategy has tripled downloads and improved lead quality
Be it in Olympics, Politics or Analytics, women are game changer in all aspects. Tune into the FIR 65th episode of podcast network brought by the students and staff of Web Marketing Academy on 3 Women ruling their digital careers.
You can share your feedback at: suresh@webmarketingacademy.in
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Guest : Sejal, Monica & Aditi
Host: Suresh & Madhur
Show notes: Poornima
Podcast Manager & Podcast Editor : Bharani Dharan
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Email us at fircomments@gmail.com (and feel free to attach and audio comment up to 3 minutes long), leave a comment on the post for this episode on the FIR Podcast Network website, record a comment directly from the FIR Podcast Network website (use the Send Voicemail tab on the right side of the page), or post a comment to the FIR Community on Google+.
The 64th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
You can share your feedback at: suresh@webmarketingacademy.in
Facebook: https://www.facebook.com/webmarketingacademy
Host : Suresh and Monica
Podcast Manager & Podcast Editor : Bharani Dharan
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The 63rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy. Host : Suresh , Monica. Podcast Manager & Podcast Editor : Bharani Dharan
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Is Google Analytics ruining marketing? An article in TechCrunch makes the case that letting analytics drive your marketing strategy makes you dull, repetitive and risk-averse…The CEO of Influence & Co. tells how her firm hired 30 people in one year by gently folding its job postings into useful content, thereby engaging them at a higher level…Twitter’s growth ambitions are frustrated by the fact that more than half of its content is distributed through channels it doesn’t control. This may be a structural barrier to success, writes The Wall Street Journal.
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Who can relate: you introduce yourself to an acquaintance at a friend's party. They ask you what you do for a living. You say you work in PR. You get a blank stare and most people respond with: oh so like advertising, or my personal favourite, you must spin the media.
Well Young PR Pros has had enough, so we sat down as a team and put together our own definition.
Read more about this episode at youngprpros.ca.
The 62nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy.
Host : Suresh , Monica. Podcast Manager & Podcast Editor : Bharani Dharan
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Today we’re going to talk about the value of a personal brand and how you build it with Linkedin.
Boost your personal brand with Linkedin
The 61st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Web Marketing Academy , Digital India Show Host: Suresh, Monica. Podcast Manager, Podcast Editor : Bharani Dharan
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Lois Paul is retiring. We pay tribute to the founder of Lois Paul and Partners, whose judgment and work ethic inspired all who have worked with her, including our co-hosts...“Content Marketers Desperately Need More Journalists” says a post on the Curata blog. There are so many reasons that’s true…China is cracking down on new sites that use social media as sources, citing reliability concerns. U.S. broadcast media should take a cue from Beijing…Forrester reports that chief marketing officers are growing their influence and bottom-line responsibility. Many are taking charge of customer experience, which is the number one priority of C-level executives right now.
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Website traffic, sweet music to the ears of marketers and business owners who employ them. SEO is one of the most powerful tactics that you can use to get quality traffic to your website.
Ain’t No SEO Power Like High Quality Backlinks ! (7 tips)
The 60th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Host : Suresh & Monica
Podcast Editor & Podcast manager : Bharani Dharan
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We love storiesOf course, all of us love stories. We’re Indians, for heaven’s sake. We’re suckers for a good story. But why Digital marketing and stories – what’s the connection?
STORYTELLING FOR BRAND EMOTIONAL CONNECT
The 59th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Host : Suresh, Monica.
Podcast Manager and Podcast Editor : Bharani Dharan
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Lifebuoy was a household common soap you’d see on bathroom and hand wash sinks. Today, it is known for its role in instilling hand washing skills, especially in the weaker sections of society.
Digital Marketing Campaigns with Social Impact
The 58th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
HOST : Suresh and Monica Podcast Manager & Podcast Editor : Bharani
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The tax filing season is on and Chartered Accountants have become the in-demand professional again. CAs can use digital marketing most effectively to educate people on proactive account management, tax filing preparation and checks, compliance and more all the while building credibility and thought leadership for themselves.
Massive scope for CAs in Digital Marketing
The 57th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
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“Content is king! It needs to be relevant and consistent to build the audience and keep themengaged with brands over a period of time.”
The 56th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy . At Social Media Week Bangalore, Mahesh Narayan andGanga Ganapathi shared their valuable knowledge and views on sharing appropriate, targeted content on correct channels.
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At Social Media Week Bangalore, Prahlad Kakar shared his valuable wisdom about storytelling and Ravi Gururaj talks about core of e commerce India. Digital India Podcast on FIR Podcast Network. Host: Suresh, Sejal. Podcast Editor : Bharani
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“Using social media is crucial but understanding the true value on ROI is to focus on socialintelligence & Rise of Podcasting in India”
Social intelligence, Women's role in IBM & Podcasting in India
Welcome to the 54th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly
Updates’ brought to you by staff and students of Web Marketing Academy.
At Social Media Week Bangalore, Sandy Carter and Kiruba Shankar shared their valuable experience and views on social intelligence, podcasting and influencer marketing.
Is Microsoft’s acquisition of LinkedIn a brilliant masterstroke or the beginning of a costly distraction from its bigger business turnaround? Our co-hosts look at both sides. Darian Shirazi, CEO of Radius, tells us why predictive analytics matters to marketers, how it can improve sales and marketing productivity as much as eightfold and why you shouldn’t have to pay to test it.
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Connected Futures from Cisco Systems is one of a growing new breed of branded B2B publications that suppresses branding and messaging in favor of useful executive content. Editor-in-chief Stefanie McCann shares advice on how to reach a busy C-level audience.
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In India like other places around the world, YouTube has shaped careers and dreams.
"YouTube Champions in India"
The 53rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
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Online communities enable customers to support each other, provide valuable feedback on products and services and can even be leveraged to help in product development and marketing. Vanessa DiMauro, CEO of Leader Networks, tell how communities can shape the culture of an organization as well as generate revenue.
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You can connect with Krishna at Twitter.com/KrishnaDe and with the FIR Podcast Network at Twitter.com/FIRpodcast. Send comments or questions about the show to: fircomments@gmail.com - you can attach up to a 3-minute audio comment, or leave an audio comment at FIRPodcastNetwork.com. Join the FIR Community on Google+.
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A lot of marketers are afraid of content marketing because it requires new skills and has questionable ROI metrics. But they have an ally in big data. A new book, Outside-In Marketing: Using Big Data to Guide your Content Marketing, co-authored by this week’s guest, Mike Moran, spells out metrics marketers can use to constantly test the effectiveness of content and make it better. And the book is written in terms anyone can understand.
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You can connect with Krishna at Twitter.com/KrishnaDe and with the FIR Podcast Network at Twitter.com/FIRpodcast. Send comments or questions about the show to: fircomments@gmail.com - you can attach up to a 3-minute audio comment, or leave an audio comment at FIRPodcastNetwork.com. Join the FIR Community on Google+.
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You can connect with Krishna at Twitter.com/KrishnaDe and with the FIR Podcast Network at Twitter.com/FIRpodcast. Send comments or questions about the show to: fircomments@gmail.com - you can attach up to a 3-minute audio comment, or leave an audio comment at FIRPodcastNetwork.com. Join the FIR Community on Google+.
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You can connect with Krishna at Twitter.com/KrishnaDe and with the FIR Podcast Network at Twitter.com/FIRpodcast. Send comments or questions about the show to: fircomments@gmail.com - you can attach up to a 3-minute audio comment, or leave an audio comment at FIRPodcastNetwork.com. Join the FIR Community on Google+.
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You can connect with Krishna at Twitter.com/KrishnaDe and with the FIR Podcast Network at Twitter.com/FIRpodcast. Send comments or questions about the show to: fircomments@gmail.com - you can attach up to a 3-minute audio comment, or leave an audio comment at FIRPodcastNetwork.com. Join the FIR Community on Google+.
You can connect with Krishna at Twitter.com/KrishnaDe and with the FIR Podcast Network at Twitter.com/FIRpodcast. Send comments or questions about the show to: fircomments@gmail.com - you can attach up to a 3-minute audio comment, or leave an audio comment at FIRPodcastNetwork.com. Join the FIR Community on Google+.
You can connect with Krishna at Twitter.com/KrishnaDe and with the FIR Podcast Network at Twitter.com/FIRpodcast. Send comments or questions about the show to: fircomments@gmail.com - you can attach up to a 3-minute audio comment, or leave an audio comment at FIRPodcastNetwork.com. Join the FIR Community on Google+.
You can connect with Krishna at Twitter.com/KrishnaDe and with the FIR Podcast Network at Twitter.com/FIRpodcast. Send comments or questions about the show to: fircomments@gmail.com - you can attach up to a 3-minute audio comment, or leave an audio comment at FIRPodcastNetwork.com. Join the FIR Community on Google+.
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You can connect with Krishna at Twitter.com/KrishnaDe and with the FIR Podcast Network at Twitter.com/FIRpodcast. Send comments or questions about the show to: fircomments@gmail.com - you can attach up to a 3-minute audio comment, or leave an audio comment at FIRPodcastNetwork.com. Join the FIR Community on Google+.
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You can connect with Krishna at Twitter.com/KrishnaDe and with the FIR Podcast Network at Twitter.com/FIRpodcast. Send comments or questions about the show to: fircomments@gmail.com - you can attach up to a 3-minute audio comment, or leave an audio comment at FIRPodcastNetwork.com. Join the FIR Community on Google+.
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Social media strategist Andy DeBrunner of B2B marketing agency tells how even heavy equipment companies can have fun with social media and outlines the five most common profiles of social media marketing profiles he encounters, ranging from the ?apprentice? to the ?one-night stand.?
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B2B Marketing Zone co-founders Tom Pick and Tony Karrer discuss the value of aggregation and how to get value from organizing and promoting other people?s content. They also offer advice on how to use tried-and-true aggregation tactics to generate visibility and business, such as their new B2B Marketing Trends for 2016 e-book.
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The 32nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy. Host : Suresh , Monica. Podcast Manager & Podcast Editor : Bharani Dharan
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A new study by Accenture finds that half of the 50 large B2B companies it surveyed get less than 10 percent of their revenue from online sales. The biggest barrier to success is resistance to change by customers and internal sales teams. / These companies are leaving money on the table, says Bob Barr, managing director and global B2B commerce lead at the consulting firm. Even in complex, high-touch businesses, companies can realize significant savings by getting the order-takers out of the process. And even complex sales often have after-market transactions for things like supplies and components. There?s no reason people need to be involved in that process. / Perhaps most importantly, there?s abundant evidence that customers who buy online tend to spend more and bargain less. Finally, the next generation of buyers fully expect to conduct business electronically. / In this interview, Barr discusses the cultural factors that hold back B2B companies from taking better advantage of e-commerce and offers recommendations for how they can overcome internal and external resistance.
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This week, we point to several #IPRMustKnows: / / Gini talks about the backlash against Black Friday consumerism and what one company did, announced it would be closed on Black Friday. A gesture that gained them tremendous positive commentary around social media. / Martin tells us that Rogers Publishing is pulling its Canadian fashion magazine, Flare, from newsstands, starting in January 2016. They're not abandoning the magazine. They'll keep publishing it digitally, because that's where their audience is. Traditional magazines continue to evolve. / On the growth side of the ledger, podcasts are on their way to the Google Play. US Podcasters are registering their podcasts with the app now. Expect to see the launch to consumers early in 2016. / The US-first launch of podcasts on Google Play, the US-first launch of Facebook Instant News, the US-first launch of the Apple News launch raises an important issue for non-Americans. In a world in which first to market and first to use provides a real advantage, social businesses and marketers outside the US must play catch up again and again. / / Finally, we talk about SXSW's bobble of the gamergate panels.
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Companies will spend $100B on content marketing this year, but does producing more content really solve anything?...Google is a lot smarter than many people know. That means keyword-focused SEO doesn?t work nearly as well as it used to?The US FDA?s new social media shows how difficult it is for a big employer to walk the line between encouraging advocacy and not running afoul of other rules governing the workplace.
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Glassdoor.com surges into second place on list of the Fortune 500?s most-used social media platforms; Desktop and mobile platforms are identified as the top two most critical touch points for customer experience, a new study says. CloudCraze CEO Chris Dalton gives the lowdown on why B2B companies should care about e-commerce, especially now that Amazon is targeting that market.
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Forrester Research?s latest B2B marketing report finds that buyers consider most of the information they get from vendors to be useless. The buying landscape has completely changed, says report author Peter O?Neill, and that means pitches won?t work anymore. The new job of the marketer is to help the buyer make a decision.
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Tyler Oakley and Lilly Singh -- together they have about 14 million subscribers. It was reported by NewMediaRockStars.com that the campaign will feature, "commercials, billboards, bus ads, magazine print pieces and more."
Singh whose channel features her original character oriented comedy, plus celebrity interviews and more... uses the tagline, "Give Life Character" while Oakley's uses, "Dare To BE You."
If Are You a Victim of Ad Fraud on YouTube, You May Never Know How Much It Costs You Earlier this week I reported on research that shows that YouTube is great at detecting view fraud within its system but associated ad fraud is not detected at the same rate.
The research shows that advertisers bear the burden here. I spoke with Mohamed Ahmed and Roberto Gonzalez of NEC today (Sept 24, 2015), two of the seven authors of this report. Their pre-published paper can be found here (http://arxiv.org/pdf/1507.08874v1.pdf). They provided additional background and insight into their work.
The research started as the master's thesis of lead author Miriam Marceal.
Our extended conversation covered the methods used and the insights gleaned while they probed the YouTube ecosystem. A ecosystem which is largely a "black box" to researchers, YouTubers, and advertisers. This work is notable and interesting and is part of a larger effort to quantify and understand the ad tech environment that more and more of our online lives depend upon.
On Sept 22nd, 2015 I reached out to YouTube via Twitter asking them to make someone available to respond to the research but have had no reply.
RESEARCHERS: Miriam Marciel NEC Labs Europe miriam.marciel @neclab.eu
Ruben Cuevas Universidad Carlos III de Madrid rcuevas @it.uc3m.es
Albert Banchs IMDEA Networks Institute Universidad Carlos III de Madrid albert.banchs @imdea.org
Roberto Gonzalez NEC Labs Europe Roberto.Gonzalez @neclab.eu
Stefano Traverso Politecnico di Torino stefano.traverso @polito.it
Mohamed Ahmed NEC Labs Europe Mohamed.Ahmed @neclab.eu
Arturo Azcorra IMDEA Networks Institute Universidad Carlos III de Madrid arturo.azcorra @imdea.org
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Robert Cookson, Digital Media Correspondent reported in the Financial Times (Sept. 22, 2015) that, "Google has been charging marketers for advertisements it places on YouTube even when the video platform’s fraud-detection systems identify that a “viewer” is a robot rather than a human being." http://www.ft.com/cms/s/0/53ac3fd0-604e-11e5-a28b-50226830d644.html
Cookson's reportage is based on a research paper (http://arxiv.org/pdf/1507.08874v1.pdf) published July 31, 2015 by a group of seven European researchers. Their key finding when looking at several different video portals paraphrased by Cookson, "Google’s core advertising engine charged the researchers for the bot visits even though YouTube was clearly able to identify them as fake."
The research concludes, "In summary, we conclude that YouTube uses a seemingly permissive detection mechanism to discount fake monetized views. This exposes advertisers to... burden the risk of fraud. [While] Conversely, the public view counter is much more discriminative, demonstrating that YouTube has effective means to identify fake views."
The channel/network that receives the fake views is also penalized, "YouTube severely penalizes the uploader of the video by suspending her Adsense account, preventing the uploader from monetizing any of the videos associated to the suspended account" even when some of them were legitimate.
Researchers:
Miriam Marciel NEC Labs Europe miriam.marciel@neclab.eu
Ruben Cuevas Universidad Carlos III de Madrid rcuevas@it.uc3m.es
Albert Banchs IMDEA Networks Institute Universidad Carlos III de Madrid albert.banchs@imdea.org
Roberto Gonzalez NEC Labs Europe Roberto.Gonzalez@neclab.eu
Stefano Traverso Politecnico di Torino stefano.traverso@polito.it
Mohamed Ahmed NEC Labs Europe Mohamed.Ahmed@neclab.eu
Arturo Azcorra IMDEA Networks Institute Universidad Carlos III de Madrid arturo.azcorra@imdea.org
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Sports are Games, Video Games are Games Like fans watching sports, kids watch other people play video games. Like fans watching sports, it is often someone who might be a professional or at least a gifted amateur.
Like televised sports there is play by play and color commentary... typically provided by the person who is playing the game... which can be very interesting since you gain some insight into what they are doing, thinking or planning.
Desktop Streaming Google's previously available gaming platform allowed desktop gamers to livestream their games, and allowed any users with a web browser to watch both pre-recorded and live gaming.
There are 100's of games out there and the quality of the "game play" varies by title and by skill of the player. Last week I reported on how popular YouTuber TDM uses Minecraft to create videos that are really mini stories or mini movies; entertaining while showing off gaming prowess.
Mobile Streaming Ryan Wyatt (YouTube's head of global gaming content, dateline Sept 17 Tokyo) announced support for creating live streamed games from mobile devices. With Mr. Wyatt's announcement gamers looking to show off in real time (live streaming) can now do so from a mobile Android device (and soon IOS).
This comes on the heels of other mobile streaming announcements in the past few months including services like Blab, Periscope and Meerkat. The services are analogous other than one offers video from a camera whereas the offers video recorded from a device's screen.
It will be interesting to see if companies and brands start to including live streaming games, including mobile gaming within their content strategy. It will also be interesting to see how the gaming competition between Twitch and YouTube plays out; Twitch wins or YouTube wins.
YouTube Channels Need Time to Attract Subscribers Channels like children need many years to grow-up. Channels that seemingly do "pop overnight" can take years and years to really build up momentum. In the last 10 months, The Str3am has build up some "steam" with more than 1,800 subscribers and 52k views.
Although the channel was created in 2010, Alex has put out regular videos since August of 2014. But the channel started to gain traction 8 months ago when Alex released a Collab with Wavey Davey. That video has been seen more than 6k times; the video that Alex helped Davey create for Davey's "Raw" channel has received more than 360k views, Older Gays vs. Younger Gays.
Although Alex hoped to create a global DJ brand for himself: At the present time Alex's channel has helped him build up his business in his local market. This is by itself an interesting case study. Today like any "creators" DJs are hired because they can attract an audience. It is easy to see that in 2-3 years Alex's dream of a more global brand could come to fruition; he could certainly increase his presence along the Eastern Seaboard of the US, and in popular gay tourist meccas like Las Vegas and San Francisco.
I have highlighted Alex's channel because it helps demonstrate the power of a single well placed Collab. Other channels have engaged in dozens and even hundreds of Collabs. Alex reports a Collab typically converts 1% (or less) of the viewer to subscribers. Alex's day job is as a research scientist.
Davey's Raw channel at the time this is being published has 340,885 subscribers and more than 47 Million views. Together his three channels have nearly 1 Million subscribers and over 300 Million views.
Davey's channels are:
Main Channel
Davey Wavey Raw
Davey Wavey Fitness
Links for Alex:
Sound Cloud
Facebook
LinkedIN
Twitter
Mix Cloud
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Jim Cahill launched the Emerson Process Experts blog in 2006, when blogging was a novelty. Emerson Process Experts featured tightly focused, no-nonsense content from process control engineers, and it quickly found its audience. Today, it draws more than 25,000 visitors per month and yields a steady stream of leads. A company that sells million-dollar-plus industrial control products is reaping the benefits.
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Videos About Video Gaming Rules The YouTube Roost. Breaking news about YouTube isn't always understandable outside of its niche. I think nearly everyone older than 16 has a really difficult time understanding the appeal of videos about video playing. The British Paper The Guardian has reported (Monday August 31, 2015) that the YouTube channel The Diamond Minecart has become the, "most popular YouTube channel."
Daniel from The Diamond Minecart - YouTuber & Storyteller So what does it mean to be popular? Last we we spoke about Troye Sivan with the 195 million views his channel has earned since 2007. Let's put that quickly into prospective. In July of 2015 the Guardian reports The Diamond Minecart had "402m" views; more than 2x the views of Mr. Sivan's eight year old channel in a single month.
Let's look at the #'s.. as of August 31, 2015 9:29 Pm EDT -- TDM was created in Jul 14, 2012 and has 7,758,479 subscribers • 4,276,960,416 views -- you are reading that correct 4.2 Billion views. SocialBlade the YouTube statistics site notes in August the site had "less views (368,820,000) and gained 407,060 subscribes in the last 30 days." The channel is hosted by Daniel Middleton.
Periscope Used For Growth Hacking. In other news friend of FIR Alex Yong interviews entrepreneur Mario Armstrong about using periscope to "growth hack" his business. The link to the article is here.
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This show, YouTubular Conversations features a weekly interview or discussion plus twice weekly short news coverage of the YouTube eco-system. This is the first news segment. News segments will be "recorded live" and released every Saturday and Tuesday. The interviews/discussions are released on Thursdays.
This week I talk about two very different types of music releases on YouTube.
My first story is about Indian (Tamil) Rapper Sofia Ashraf who released a protest video aimed at Unilever. This topic was previously covered in the Digital India Podcast by Suresh Babu. Sofia's video now has 3.2 million views and has the potential to breakout of India. Sofia is protesting the perception that Unilever has failed to clean up Mercury toxicity from an old thermometer plant in the Kodaikanal region. The song is calledKodaikanal Won't! Sofia shows off the real power of YouTube to play a role in the political arena. How the power of YouTube can put a largely local/regional issue in front of a larger international audience.
The conflict in Kodaikanal has been long standing and Unilever had an official message about this issue published prior the the video: read here. Four days after the release of Sofia's video there was an additional response by Unilever (August 8, 2015 release), and another release dated August 14, 2015.
My second story is about Troye Sivan and how he has turned his South African film roles (Spud, Spud 2, and Spud 3) and his love of singing into a personal platform on YouTube with more than 3.2 million subscribers (an increase of 1.2 million over the last 13 months). Since starting the channel in 2007, he has earned more than 195 million views and legions of loyal fans.
Troye is famous for being a young and out gay role model (5.7 million views) and known for his YouTube collaborations "Collabs" with other famous YouTubers including Tyler Oakley and Connor Franta.
Troye is releasing an EP and a cluster of music videos that will present a gay coming of age story. Telling the story across more than one video shows off the power of linking videos and stories: If you like and watch one, you will want to watch them all, plus the back story, the making of video, not to mention all the trailers and teasers, Etc.
Although the world of "gay acceptance" has evolved since 2007, it is still notable that many famous Hollywood actors are rumored to be LGBTQi but choose not to out themselves. Troye by building his own out and proud platform has, perhaps, far greater control over his destiny.
Troye's Links:Troye’s Channel; https://www.youtube.com/user/TroyeSivan18
The BLUE NEIGHBOURHOOD' TRILOGY TRAILER -- 1 Week old: https://youtu.be/_AtwwL32GbI (Blue) 1,272,848 views, thumbs up 111,077 thumbs down 719 - ALL COMMENTS (11,379)
A 2 Day old “teaser” video: https://youtu.be/zu-Ts6UPCTI 578,691 views, thumbs up 54,687, thumbs down 246 - ALL COMMENTS (3,694)
My old Blog post… on Troye & TRXYE http://www.hawksocialmarketing.com/Ideas/HawkBlog/youtubetroyesivantrxye
When I first saw Troye’s video Happy Little Pill on July 25 14 at 7:30 EDT the video had only 8,000 views. Today the video: https://youtu.be/eXeKoGx9zoM has earned 7,883,521 views, thumbs up 329,488 Thumbs down 2,242 ALL COMMENTS (29,680). The video Happy Little Pill went to number #1 on iTunes in many countries largely on the strength of Troye's YouTube Channel.
Sofia' Links:
Sofia’s protest Rap/Video: https://youtu.be/nSal-ms0vcI
Sofia Ashraf on WIkipedia https://en.wikipedia.org/wiki/Sofia_Ashraf
Kodaikanal on WIkipedia https://en.wikipedia.org/wiki/Kodaikanal
Meta video about the video: https://youtu.be/npu73X4x42M
Is your content marketing strategy actually undermining your ability to present a consistent message to your customer?...New evidence that it?s time for B2B marketers to get serious about mobile...Netflix has some valuable lessons for content providers...GE's new #DroneWeek promo is awesome!
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Harry Hawk talks with early YouTube phenom Adam Schleichkorn. Adam has had several YouTube channels over the years (with a combined more than 54 Million views) and was one of the first YouTubers to be interviewed on national TV. Today Adam is the Video Project Manager at Driven Local.
His current channel, isthishowyougoviral, was started in May 2012 and has 5,470 subscribers and more than 4.8 Million views at the time this blog is being written. HiddenTrackTV2 has 18k subscribers and 34.7 Million views, HiddenTrack12 has 5.4k subscribers and 12.5 Million views. AwesomeAnimals has 1.6k subscribers and 1.7 Million views.
Adam started youTubing while in graduate school and credits Patrick J. Aievoli, who is the Director of the Interactive Multimedia Arts Program at LIU for convincing him to capitalize on his early YouTube 'fame."
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Harry Hawk talks with farmer and internet marketer Tommy Alderman of Alderman Farms about how he uses YouTube.
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We speak with openSAP elearning architect Katrin Elk and Nir Rostoker, VP of UX and Mobile, Solution and Packaging at SAP, about how they used an online course and a crowdsourcing initiative to drive and scale adoption of SAP Fiori, a new user experience-building tool for SAP software. Enthusiasts built more than 1,500 Fiori apps, driving word-of-mouth awareness of both the product and the openSAP e-learning platform.
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Paid digital advertising is a delicate balance between targeting and intrusion. Greg Johns of Initiative shares some insider details about how data mining companies use cookies for anonymous profiling to enable their customers to customize messaging and even correlate digital and off-line behavior.
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The future of marketing may rest on Big Data, but privacy concerns could crash that party. Be careful you aren?t getting too chummy with your prospects?Distinguished Engineer, author and content marketer Mike Moran shares his latest insights on ?black hat? search, the importance of mobility to B2B companies and how differentiation defines content strategy. He?s amazed at how many marketers he meets who don?t understand what makes their companies different.
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Neville Hobson interviews Leila Janah, CEO Sama Group, on the future of work, recorded at Quartz' The Next Billion in London on May 19, 2015.
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Facebook's plan to host content from major media outlets raises thorny issues of content ownership and copyright protection...Sprinklr's acquisition of Get Satisfaction shows how customer reviews have become a growing part of the social listening process...Special guest Sarah Goodall of SAP tells us how the software giant takes regional and cultural differences into account in rolling out an employee advocacy program across Europe, the Middle East and Africa. / Facebook's plan to host content from major media outlets raises thorny issues of content ownership and copyright protection...Sprinklr's acquisition of Get Satisfaction shows how customer reviews have become a growing part of the social listening process...Special guest Sarah Goodall of SAP tells us how the software giant takes regional and cultural differences into account in rolling out an employee advocacy program across Europe, the Middle East and Africa.
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New McKinsey research makes the case that B2B purchasing decisions are not only growing increasingly complex but also evolving to resemble B2C buyer journeys?Government agencies are loosening the reins on their scientists and increasingly allowing them to speak freely about their research, a positive trend in an age of media polarization?Special guest Jeff Hawley of Yamaha Corp. of America tells how the music giant is increasingly blending B2B and direct-to-consumer communications in an effort to adapt to changing buyer preferences. / New McKinsey research makes the case that B2B purchasing decisions are not only growing increasingly complex but also evolving to resemble B2C buyer journeys?Government agencies are loosening the reins on their scientists and increasingly allowing them to speak freely about their research, a positive trend in an age of media polarization?Special guest Jeff Hawley of Yamaha Corp. of America tells how the music giant is increasingly blending B2B and direct-to-consumer communications in an effort to adapt to changing buyer preferences.
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The gender discrimination lawsuit against Kleiner Perkins shows how little tech companies have done to overcome their biases in favor of people who shout the loudest...A Google study says nearly half of potential buyers researching B2B products today are millennials. Are you ready for their distinctive needs?...Dun & Bradstreet NetProspex analyzes 223 million records and found that more then 71% have gaps and inaccuracies. Shouldn't tech be overcoming this problem?...Our guest is Naomi Orekes, co-author of Merchants of Doubt, a 2010 book and now a 2015 documentary film that shows how a small number of politically conservative but academically respected scientists have successfully cast doubt on overwhelming scientific evidence going back to the battle against Big Tobacco. Eric and Paul believe every communications pro should read the book or see the film. / The gender discrimination lawsuit against Kleiner Perkins shows how little tech companies have done to overcome their biases in favor of people who shout the loudest...A Google study says nearly half of potential buyers researching B2B products today are millennials. Are you ready for their distinctive needs?...Dun & Bradstreet NetProspex analyzes 223 million records and found that more then 71% have gaps and inaccuracies. Shouldn't tech be overcoming this problem?...Our guest is Naomi Orekes, co-author of Merchants of Doubt, a 2010 book and now a 2015 documentary film that shows how a small number of politically conservative but academically respected scientists have successfully cast doubt on overwhelming scientific evidence going back to the battle against Big Tobacco. Eric and Paul believe every communications pro should read the book or see the film.
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Eric shares the results of his recently completed study on Internet and social media usage in South American and Latin America. Did you know that Latin American users are more engaged in social media than U.S. users with their preferred platform being Facebook?... Forbes has been pushing the envelope on native advertising, but Paul believes it pushed too far with its March issue, which features a sponsored package from Fidelity on the cover without any clear labeling?Eric is working with the US State Department on a digital communications strategy for an upcoming conference on reducing global emissions. He would appreciate advice and contacts from listeners?Special guest John Sculley shares what he learned from 50 years as a top business executive, including a notable decade as the CEO of Apple Computer. In his new book, he writes about how customer control changes everything.
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Twitter beats the street, but subscriber growth is slowing and some people are calling for radical steps to ramp up activity. Did Twitter?s focus on maximizing revenue cause it to lose touch with the unique experience it once gave members?... LinkedIn, on the other hand, is going gangbusters thanks to a clear mission and a willingness to forsake short-term revenue opportunities to maintain trust with its members?The excellent Buffer Blog analyzes the factors that took the company from 0 to 275,000 Twitter followers in four years?Buffer?s commitment to transparency even extends to publishing salary information for everyone at the company?Reputation.com?s Michael Fertik makes a persuasive case why reputation is now more important than money?Freedom House says the Internet is becoming a more dangerous place to express opinions. Research Analyst Madeline Earp explains why businesses should care. / Twitter beats the street, but subscriber growth is slowing and some people are calling for radical steps to ramp up activity. Did Twitter?s focus on maximizing revenue cause it to lose touch with the unique experience it once gave members?... LinkedIn, on the other hand, is going gangbusters thanks to a clear mission and a willingness to forsake short-term revenue opportunities to maintain trust with its members?The excellent Buffer Blog analyzes the factors that took the company from 0 to 275,000 Twitter followers in four years?Buffer?s commitment to transparency even extends to publishing salary information for everyone at the company?Reputation.com?s Michael Fertik makes a persuasive case why reputation is now more important than money?Freedom House says the Internet is becoming a more dangerous place to express opinions. Research Analyst Madeline Earp explains why businesses should care.
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The New York Times? David Brooks has pointed out that the content of French satirical newspaper Charlie Hebdo could never be published on American university campuses because of political correctness. Does the tragedy have lessons for how we govern speech within our organizations?...Employee ddvocacy is the low-hanging fruit of word-of-mouth marketing, yet many companies don?t have formal programs in place or under-support the ones they do. This may be the year that advocacy finally gets the attention it deserves. Special Guest Paul Salvaggio from Backbone Media takes us behind the scenes of the ambitious collection of 100 digital marketing predictions his team put together at the end of 2014 and explains its surprising ROI.
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New study finds that online customer reviews are just as important to B2B marketers as they are to B2C marketers?Optimal video lengths vary by the stage of the funnel they target?Facebook is clamping down on overly promotional material in its network. Could this drive more companies to use Facebook primarily as a customer service tool?...Facebook plans to launch a social network for use behind the corporate firewall, possibly as a test of a backdoor play against LinkedIn?Twitter search now includes the entire Twitter history. Awesome!...This week?s guest is Rick Short, marctomm director at Indium, a maker of metal alloys for high-tech manufacturing. Its inbound marketing program focuses on connecting engineers to the highly technical customers they serve. It?s paying off so well that the company can afford to focus on lead quality because it has more than enough leads in the hopper. / New study finds that online customer reviews are just as important to B2B marketers as they are to B2C marketers?Optimal video lengths vary by the stage of the funnel they target?Facebook is clamping down on overly promotional material in its network. Could this drive more companies to use Facebook primarily as a customer service tool?...Facebook plans to launch a social network for use behind the corporate firewall, possibly as a test of a backdoor play against LinkedIn?Twitter search now includes the entire Twitter history. Awesome!...This week?s guest is Rick Short, marctomm director at Indium, a maker of metal alloys for high-tech manufacturing. Its inbound marketing program focuses on connecting engineers to the highly technical customers they serve. It?s paying off so well that the company can afford to focus on lead quality because it has more than enough leads in the hopper.
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Neville Hobson interviews Philip Young, Project leader NEMO New Media Modern Democracy at Lund University, Helsingborg, Sweden, on November 4, 2014.
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We all get a lot of email every day. Doesn't matter if you are a student or a professional, our inbox fills up very fast. This week, Kristine D'Arbelles and Julia Kent discuss a few simple rules for emailing that will help you get through your inbox faster and more efficiently. We get to hear about some of Julia's pet peeves for fun too!
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Survey points to a correlation between having a content marketing plan and being satisfied with content marketing performance... Another survey reveals what B2B buyers mean when they talk about "quality content"...Marketo continues its creative series of e-books with a new one that uses a superhero theme...94% of B2B buyers report conducting research online before making a business purchase, with 83% saying they use supplier websites in the process. John Fox, president and founder of Venture Marketing and a self-described CMO-for-hire, tells why he thinks claims that the B2B buying process is changing fundamentally are overblown. / 30 Sep 2014 09:00:23
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Survey points to a correlation between having a content marketing plan and being satisfied with content marketing performance... Another survey reveals what B2B buyers mean when they talk about "quality content"...Marketo continues its creative series of e-books with a new one that uses a superhero theme...94% of B2B buyers report conducting research online before making a business purchase, with 83% saying they use supplier websites in the process. John Fox, president and founder of Venture Marketing and a self-described CMO-for-hire, tells why he thinks claims that the B2B buying process is changing fundamentally are overblown.
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Neville Hobson in conversation with Millennials at Syracuse University London, October 6, 2014.
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The Spiceworks community now comprises more than three million information technology professionals, who look to the network as their primary source of support and advice. Co-founder Jay Hallberg talks about the innovative business model that Spiceworks created and how the company coaches its marketing clients to treat the community as a conversation rather than a sales platform.
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EMarketer says B2B content marketing efforts are overly focused on lead generation at the expense of thought leadership...New study finds that B2B marketers think buyer personas are important but few think they use them effectively...New evidence that senior executives still rely more on intuition than data when making big decisions...Sandy Adam, Social Media Marketing Manager at ANSYS, tells how she's enlisted more than 100 subject-matter experts to contribute to the company's blog, making it the driver of nearly half the traffic to the ANSYS corporate site.
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For more episodes visit http://youngprpros.ca / For more episodes visit http://youngprpros.ca
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Google spikes authorship, further damaging its credibility?Chris Abraham says as much in a post that suggests that Google?s search algorithm hasn?t really changed all that much over the years?LinkedIn eliminates premium charges for SlideShare and makes those features free to all?Starwood mounts major new B2B campaign stressing customer stories?Special guest Tim Moran tells how Adobe?s CMO.com is killing two birds with one stone. It?s a powerful content marketing vehicle and a terrific industry news source. Learn how it works. / Google's Google spikes authorship, further damaging its credibility?Chris Abraham says as much in a post that suggests that Google?s search algorithm hasn?t really changed all that much over the years?LinkedIn eliminates premium charges for SlideShare and makes those features free to all?Starwood mounts major new B2B campaign stressing customer stories?Special guest Tim Moran tells how Adobe?s CMO.com is killing two birds with one stone. It?s a powerful content marketing vehicle and a terrific industry news source.
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Join the conversation in the FIR Podcast Community on Google+: http://goo.gl/2bBrSN Email: fircomments@gmail.com Twitter: @FIRpodcast / Join the conversation in the FIR Podcast Community on Google+: http://goo.gl/2bBrSN Email: fircomments@gmail.com Twitter: @FIRpodcast / Join the conversation in the FIR Podcast Community on Google+: http://goo.gl/2bBrSN Email: fircomments@gmail.com Twitter: @FIRpodcast
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Google moves to enforce some marketing best practices with elevated "unsubscribe" links...It also has enhanced AdWords with phone-call tracking, which is a feature a lot of B2B marketers will like...Could LinkedIn be a future competitor to Salesforce.com? Some of its recent moves point in that direction...Moz?s Erica McGillivray has sound advice on how to manage online communities...Tim Washer may be the funniest person in B2B marketing. Here's what you can learn from him.
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New Gartner research indicates that companies are redirecting budgets from sales to marketing in recognition of the fact that customers are doing more of their research independently using resources marketers can provide...Forrester reports that only 14% of the B2B respondents to a survey rated their content marketing efforts as very good. Most think they're barely competent...Special guest Nick Hayes of Influencer50 has harsh words for online influencer marketing programs, which he believes are too focused on people who make a lot of noise but who actually influence the buying process very little.
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A trip overseas yields important lessons about how social media is used differently in other countries? Vertical social networks gain momentum ? and investment dollars?Special guest Michael Brenner tells why most branded content is so bad and why storytelling is the future of marketing to customers who just don?t want to listen to pitches anymore. / A trip overseas yields important lessons about how social media is used differently in other countries? Vertical social networks gain momentum ? and investment dollars?Special guest Michael Brenner tells why most branded content is so bad and why storytelling is the future of marketing to customers who just don?t want to listen to pitches anymore.
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The collaborative economy comes to B2B with unprecedented efficiencies and reuse potential, but our hosts wonder if the sharing economy also undermines the loyalty and company knowledge that are so essential team-building?New McKinsey research about the d
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Why B2B marketers should stop paying attention to advice to act more like B2C marketers?Storytelling and the need to treat B2B buyers as humans? Study says 60% of content marketing is wasted. Can that really be true?...MorningStar?s Leslie Marshall tells
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McKinsey says global flows of goods and information will be increasingly critical to economic development of business success. Is your company ready?... Is Twitter over? There?s a lot of debate, but Allan Schoenberg doesn?t see his company?s 750,000 follo
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Launching a commodities exchange to serve all of Europe isn?t like doing the same thing in the U.S. Allan explains?.Is Google Plus really walking dead as TechCrunch recently declared? And does it matter? We think the best of Google plus will survive whate
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B2B companies are making creative use of video in a manner that takes its cues from B2C marketing; examples from Arrow Electronics and Philips...Why B2B companies need to take cues from consumer marketing and understand the importance of appealing to buye
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Not much happy news for B2B marketers this week. Studies find that just 9% of them say they are highly effective at generating leads, most feel their organizations aren?t in a good place leverage data and many see a need to reinvent themselves with few kn
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Not much happy news for B2B marketers this week. Studies find that just 9% of them say they are highly effective at generating leads, most feel their organizations aren?t in a good place leverage data and many see a need to reinvent themselves with few kn
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CMO's expect social media spending to grow significantly this year but say ROI is elusive...B2B marketers finally began adopting mobile platforms in a big way...LinkedIn expands mobile advertising opportunities with InMail sponsorships...Another survey
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LinkedIn is opening up its content platform to all members. Does this present a quandary for marketers? Should you continue to invest resources in your own blog or move much of that activity over to LinkedIn??New research says nearly 90% of ad agencies ar
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New research shows that buying cycles are lengthening and the number of people involved is increasing. Buyers are relying more than ever on third-party and vendor-supplied content for education. B2B marketers say they are rapidly improving their skills an
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The theme of this week show his content marketing, and we open with the results of a new study from AdAge that finds three-quarters of B2B marketers plan to increase content spending in 2014. At the same time, more than 64% of respondents plan to raise em
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Comment Lines: / Europe - +44.20.3239.9082 / N. America - +1.415.895.2971 / Skype - fircomments / Email - fircomments@gmail.com
Join the conversation in the FIR Podcast Community on Google+: http://goo.gl/2bBrSN / Email: fircomments@gmail.com / Twitter: @FIRpodcast
Comment Lines: / Europe - +44.20.3239.9082 / N. America - +1.415.895.2971 / Skype - fircomments / Email - fircomments@gmail.com
Comment Lines - / N America: +1 415 895 2971 / Europe: +44 20 3239 9082 / Skype: fircomments / Email: fircomments@gmail.com
Join the conversation in the FIR Podcast Community on Google+: http://goo.gl/2bBrSN / Email: fircomments@gmail.com / Twitter: @FIRpodcast
Comment Lines: / N. America - +1.415.895.2971 / Europe - +44.20.3239.9082 / Skype - fircomments / Email - fircomments@gmail.com
FIR Podcast Community on Google+ / http://plus.forimmediaterelease.biz/ / Comment Lines - / N America: +1 415 895 2971 / Europe: +44 20 3239 9082 / Skype: fircomments / Email: fircomments@gmail.com / Twitter: @FIRpodcast
FIR Podcast Community on Google+ / http://plus.forimmediaterelease.biz/ / Comment Lines - / N America: +1 415 895 2971 / Europe: +44 20 3239 9082 / Skype: fircomments / Email: fircomments@gmail.com / Twitter: @FIRpodcast
Join the conversation in the FIR Podcast Community on Google+: http://goo.gl/2bBrSN / Email: fircomments@gmail.com / Twitter: @FIRpodcast
FIR Podcast Community on Google+ / http://plus.forimmediaterelease.biz/ / Comment Lines - / N America: +1 415 895 2971 / Europe: +44 20 3239 9082 / Skype: fircomments / Email: fircomments@gmail.com / Twitter: @FIRpodcast
Comment Lines:
N. America - +1.415.895.2971
Europe - +44.20.3239.9082
Skype - fircomments
Email - fircomments@gmail.com
FIR Podcast Community on Google+ - http://plus.forimmediaterelease.biz/ / Comment Lines - / N America: +1 415 895 2971 / Europe: +44 20 3239 9082 / Skype: fircomments / Email: fircomments@gmail.com / Twitter: @FIRpodcast
Recording of conversation with Robert Scoble and Shel Israel at Google Campus, London, Oct 28, 2013, about 'Age of Context.' Moderated by Neville Hobson, organized by the CIPR. #AoCUK.
Congratulations to Jeramiah Owyang and Maggie Fox; FIR on Strategy starts debuts this week; Neville at smwSMILE on Monday; Quick News: Ghost blogging platform released to early backers, Target places bet on earned media, how top PR firms used LinkedIn, NYT introduces ad that links to live conference stream; Ragan promo; News That Fits: getting to know the interobang and slab serifs, Dan York's report, six factors for employee engagement, Media Monitoring Minute from CustomScoop, listener comments, FTC to hold native advertising workshop, Michael Netzley's Asia report, survey on board perceptions of corporate reputation; music from Mother Hips; and more.
FIR app for Windows 8 available; FIR Interview with Chris Muccio is up; FIR on Strategy with Andrea Vascellari is coming soon; Quick News: Mondelez partners with Twitter, Vodaphone's best-practice use of Twitter for customer service, in-bound marketing takes a back seat in agencies, Telegraph hires PBS exec in transition to digital; Ragan promo; News That Fits: the Twitter IPO, Michael Netzley's Asia report, McKinsey study shows execs are bullish on digital, Media Monitoring Minute from CustomScoop, listener comments, don't hide behind a Chief Digital Officer, Dan Yor's report, companies doing a lousy job explaining social purpose; how to comment; music from Tasherra Project; and more.
FIR contributor Michael Procopio interviews Chris Muccio, author of the Amazon bestseller, 42 Rules for 24-Hour Success on LinkedIn.
Craig Jolley interview is up; book review coming on B2B social media marketing; Scoble-Israel event on October 28; Neville moderating at SMILE September 23; Quick news: Share This Too pulibhsed, recommendation engine cedes control to readers, most top 500 CEOs don't own their domain name, world's biggest Ferris wheel to include AR sightseeing; Ragan promo; News That Fits: how brands should shape their digital newsrooms, Dan York's report, Google and Nestle introduce Android KitKat, Media Monitoring Minute from CustomScoop, listener comments, parlez vous bullshit?, Spirit of Twitter offers self-destructing tweets; and more.
FIR co-host Shel Holtz interviews NGage Marketing Services business development manager Craig Jolley about marketing automation.
Craig Jolley interview this week; Neville to moderate Scoble-Israel CIPR appearance; Quick News: News from WordPress, Twitter and Facebook; social media brand banter, multiple Twitter profiles common with brands, Google preps Hangouts for the enterprise; Ragan promo; News That Fits: when bad comments happen to good websites, encouraging civility among customers, Michael Netzley's Asia report, Media Monitoring Minute from CustomScoop, listener comments, the line between safety and survellance, Dan York's report, paying to amplify earned media; how to comment; music from Reggae Far East; and more.
Melbourne Mandate interview now available, marketing automation interview coming, no FIR Live on Google and press releases, Neville's Bloggade wrap-up; Quick News: Volkswagen's #SmileDrive app, Ford and Boing Boing partner for a hackathon, HuffPo ends anonymous comments, upbeat content gets more traction; Ragan promo; News that Fits: catching up with Vine, Dan York's report, lessons for SEO and digital marketing, Media Monitoring Minute from CustomScoop, listener comments, MOOCs as a communication channel, why Ari Herzog killed 61 percent of his LinkedIn friends; how to comment; music from King Pug; and more.
FIR co-hosts Neville Hobson and Shel Holtz interview Jean Valin and Dan Tisch, the architects of the Melbourne Mandate.
Coming up: Bloggade, FIR Live on Google link rules, and two FIR interviews; Quick News: AppNet's first birthday, SNCR's Coalition for Secure Digital Media, Slack's launch, YouTube's freeze of views at 301; Ragan promo; News That Fits: checking the facts with Full Fact Finder, Dan York's report, companies aren't adding social media to crisis plans, Media Monitoring Minute from CustomScoop, listener comments, Audi's augmented reality iPhone app, Twitter's study into viral videos; music from The House of Jed; and more.
AirPR interview is up, marketing automation and Melbourne Mandate interviews coming, Bloggade 2013 is coming up; Quick news: promoted tweets boost offline sales, MixBit adds collaboration to Vine-Instagram competitor, top three tips from a LinkedIn expert, what consumers hate about social brands; Ragan promo; News That Fits: Google's new press release rules, Michael Netzley's Asia Report, how crooks are hijacking your Facebook likes, Media Monitoring Minute from CustomScoop, listener comments, executive email carpetbombinb a good reason for execs to go social, Dan York's report, how BBC kept the new Doctor Who a secret; music from New Mastersounds; and more.
FIR co-hosts Neville Hobson and Shel Holtz interview Sharam Fouladgar-Mercer, CEO of AirPR, about the service that has been described as Match.com for companies seeking PR.
Activity stream interview is up, two more are in the hopper; Quick News: the legality of hashtag marketing, now PowerPoint allowed at Amazon and LinkedIn, mobile tops desktops for social sharing, even world leaders care about their Klout scores; Ragan promo; News That Fits: There is no such thing as off-the-record, Dan York's report, Instagram for propoganda, Media Monitoring Minute from CustomScoop, listener comments, the dangers of AVE in social media, Michael Netzley's Asia report, new destination website social engagement experiments; music from CTA; and more.
FIR co-host Shel Holtz interviews Fehr and Peers Corporate Communications Manager Corey Connors about the success of an activity stream as one of the core home-page elements of the company's intranet.
New interview with Tony Million, airPR interview coming; IABC update; shoutout to Rachel Miller for AllThingsIC TV; Quick News: was your Instagram account hacked?, RIP AdAge Power 150, world's first Twitter-themed hotel opens, LinkedIn makes some moves; ragan promo; News That Fits: the mobile-social connection for B2B companies, Michael Netzley's Asia report, how to get value from blog lists and rankings, Media Monitoring Minute from CustomScoop, listener comments, how HuffPost integrates Twitter, Dan York's report, growth in the global PR industry; music from Nicki Bluhm and the Gramblers; and more.
FIR co-host Neville Hobson interviews Narrato co-founder Tony Million about Narrato Journal, life logging and the quantified self.
Brian Solis interview up, Youtility book review coming; Quick News: Facebook metrics dustup, a medical Instagram, fear of missing out (FOMO) and headlines for Twitter; Ragan promo; News That Fits: what brands can learn from today's newsrooms, Dan York's report, PR and sponsored content, Media Monitoring Minute from CustomScoop, listener comments, summer's the season to reassess your social media presence, Michael Netzley's Asia report, a look at social signals; how to comment; music from Mother Redcap; and more.
Brian Solis' keynote speech on the future of business at The B2B Huddle in London on July 12, 2013.
Brian Solis Speakers and Speeches coming, new FIR interviews scheduled; Quick News: era of print PC magazines ends, newswires beat Twitter to breaking news, CIPR launches a chat service, how not to use a Twitter bot; Ragan promo; News That Fits: a look at hashtags, Michael Netzley's Asia report, the Porter Novelli recruitment ad kerfuffle, Media Monitoring Minute from CustomScoop, listener comments, NSA snooping has nothing on marketing, Dan York's report, new paywall experiment; music from Deep Banana Blackout; and more.
Speakers and Speeches is up; Brian Solis speaking in London, FIR episodes will result; Quick News: Journalists trust elected officials more than PR people, Yellow Pages of social networks released, TSA Instagram account shows confiscated dangerous items, BBC issues news style guide; Ragan promo; News That Fits: is the CCO an endangered species?, Dan York's report, is the bloom off the social media rose?, Media Monitoring Minute from CustomScoop, listener comments, Twitter shows the way forward with Do Not Track, Michael Netzley's Asia report, employers are making bad decisions when screen candidates on Facebook; music from Jann Klose; and more.
FIR co-host Neville Hobson moderates a panel discussion on 'iConsumerism' with Luke Brynley-Jones and Brandon Butterworth for Imperial College London on June 19, 2013.
Two interviews posted; Neville's panel discussion coming; Brian Solis in London July 12; IABC update; Ragan promo; Quick News: Introducing NSA-proof font, astroturfing comes to EU, Vine sharing tanks after Instagram video introduced, Second Life turns 10; News That Fits: most employees are emotionally disconnected from their jobs, Michael Netzley's Asia report, why the world of PR is changing, Media Monitoring Minute from CustomScoop, listener comments, print is not dead, Dan York's report, Yammer and Klout bring social rank to the enterprise; how to comment; music from John Kadelecik; and more.
FIR co-host Shel Holtz interviews Filene Research Institute's Tansley Stearns and QUESocial's Patrick Rooney on adapting off-the-shelf social media training for credit union staffers.
FIR co-host Neville Hobson interviews Nick James, founder and producer of the Digital Marketing Show.
Intro: Shel at IABC conference; Shel, Richard Binhammer, Mark Dollins launch SME2; in memoriam: PRSA's Arthur Yann; new FIR Interview up, more coming; Quick News: What's the cost of a decent press release?, Burberry posts runway show on Vine, Jimmy Wales asks PR people to treat Wikipedia with respect, new DRM for ebooks; Ragan promo; News That Fits: Dachis Social Business Summit in London; Dan York's report; Instagram launches video-recording and -sharing; the Media Monitoring Minute with CustomScoop; listener comments; Michael Netzley's Asia report; how the hum of a coffee shop can boost your creativity; music by Seventh Epic; and more.
FIR correspondent Michael Procopio interviews Carla Johnson, Principal of Type A Communications, at the 2013 Content Marketing Strategies Conference.
Three new interviews are up, one more and two book reviews coming; Quick News: Upworthy is fastest growing site ever, Line is biggest social network you've never heard of; Ragan promo: News That Fits: IABC update, Michael Netzley's Asia report, Twitter evolves with analytics and FollowMe, the language of social images, Media Monitoring Minute from CustomScoop, listener comments, Deskcamping connects spare desks with freelancers, Dan York's report, WashingtonPost enters sponsored content fray; music from Zac Mac Band; and more.
FIR co-host Neville Hobson interviews Rossi Mitova, CEO and Co-Founder of Farmhopping, at LeWeb London 2013.
FIR co-host Shel Holtz interviews GaggleAmp founder and president Glenn Gaudet to review FIR's progress with the audience amplification tool.
FIR co-host Neville Hobson interviews Festicket co-founders Zack Sabban and Jonathan Younes at LeWeb London 2013.
New Speakers and Speeches and Jeremiah Owyang interview are up, interviews with Glenn Gaudet and CEOs and cofounders of Festicket and Farmhopping coming; Alice Marshall's blog gets a new address; you can leave FIR audio comments directly from the website; IABC report coming next week; Quick News: a brilliant use for Vine, compliance not to blame for pharma's lack of social media engagement, Amazon's Storyteller turns scripts into storyboards, study finds social networks improve internal access to information; Ragan promo; News That Fits: Cheerios gets it right by standing its ground in the face of social media backlash, Dan York's report, impressions from LeWeb London 2013, Media Monitoring Minute from CustomScoop, listener comments, four reports from the frontlines of digital and social media, Michael Netzley's Asia report, Anonymous enters the news business; music from Belladonna; and more.
FIR co-host Shel Holtz interviews Altimeter Group Analyst Jeremiah Owyang on his latest report about the collaborative economy and its potential impact on business.
Marilyn Cox, Cincom Systems, case study presentation at Content Marketing Strategies conference, Berkeley, Calif., on May 9, 2013.
Final B2B Huddle keynote is up; Jeremiah Owyang interview coming; Neville will be at LeWeb London; no Asia Report today; Quick News: diminished role of relationships in media relations, LinkedIn launches two-step verification, PRSA aims to raise APR visibility, Australian police communicate dangers of 3D printed guns; Ragan promo; News That Fits: over half of employers use social media for internal communications, newsroom Reddit use applicable to PR, Media Monitoring Minute from CustomScoop, listener comments, Dan York reports on Google Plus Hangouts and EFF initiative, best-in-class practices in employee communications, executives want their CEOs to use social media; how to comment; music from Special Guests; and more.
Livia Giulia Zuppardo, Google+ Product Specialist, keynote at The B2B Huddle in Reading, England, on May 2, 2013.
Another keynote coming; more book reviews coming; Stephen Waddington elected CIPR 2014 president; Eric Schwartzman launches new business; Quick News: Mercedes-Benz to put QR codes on cars, World Nutella Day sparks Facebook controversy, the consequences of a libelous tweet, Anenenberg School and Global Alliance go worldwide with PR study; Ragan promo; News That Fits: Pinterest exposes business model, Michael Netzley's Asia report, data-focused CMOs and their CIO counterparts, Media Monitoring Minute from CustomScoop, will Google News kill sponsored content?, listener comments, Dan York's report, Google conversational search a bold leap forward; how to comment; a brewing kerfuffle for Crest over a Memorial Day ad; music from Human Face; and more.
Amsterdam conference report, more B2B Huddle talks are up, Attenzi book review is up; Quick News: Vine videos shared four times more than viral videos, IABC's CW magazine goes digital only, the state of social media advertising, Atlantic Media's next digital only venture; Ragan promo; News That Fits: BYOD focus, Yahoo acquires Tumblr, what happens when old crises resurface?, Media Monitoring Minute from CustomScoop, listener comments, social and digital agencies will vanish in a decade, Dan York and Bernie Goldbach report, Google Plus evolves, native advertising and the future of journalism; how to comment; music from DJ YRS Jerzy Ft. Chox-Mak; and more.
Doug Kessler, Velocity Partners, keynote at The B2B Huddle in Reading, England, on May 2, 2013.
FIR co-host Neville Hobson reviews Attenzi - A Social Business Story, by Philip Sheldrake
FIR co-host Neville Hobson interviews Allan Schoenberg, CME Group, about his keynote at The B2B Huddle in Reading, England, on May 2, 2013.
Shel on the road, Neville recording solo, new PR podcast The Echo Chamber, new voices in this episode; Quick News: Cision University Programme for PR professionals, Pew study on Twitter, Pizza Hut and 140-second job interviews, Facebook updates seen by 1 in 3 friends, Ragan promo; News That Fits: Learning social media tricks from the big boys; Michael Netzley's Asia report, Ike Pigott and The State of Punditry, Media Monitoring Minute, listener comments; employees prefer face-to-face communication; Dan York's report, the utility of Google+ according to the Limerick Open Coffee Club, music from Daniel Davidzon; and more.
Congratulations Steve Rubel on new Edelman gig; Civility book review coming; B2B Huddle set for May 2, FIR will podcast keynotes; FIR listener discount to London conference; Quick News: most brands using Instagram, the return of sweetness, the first Vine press release, Google explains how search works; Ragan promo; news That Fits: Yahoo's telecommuting announcement, Dan York's report, agency pop-up stores, Media Monitoring Minute from CustomScoop, listener comments, Google Plus gets important, Michael Netzley's Asia report, Dell's real-time intelligence tool; music from Second Saturday; and more.
Trying Diigo as Delicious alternative; Quick News: New York Times digital innovations, why podcasting should be the PR consultant's best friend, slow video dooms views, ad creep reaches thighs of young Japanese women; Ragan promo; News That Fits: 2012 Inc. 500 social media report, Michael Netzley's Asia report, CIPR's state of the profession, Media Monitoring Minute from CustomScoop, listener comments, how Maker's Mark turned a social media smackdown into a win, Dan York's report, Google penalizes UK sites that sell links; music from David Cyr; and more.
Schoenberg interview is up; Quick News: Defense contractor releases software to track people via social media, Twitter kills Posterous, American Express enables purchases via hashtag, TD B ank in Google+ local pages; Ragan promo; News That Fits: what do corporate directors and senior managers know about social media?, Dan York's report, European horsemeat scandal widens and deepens, Media Monitoring Minute from CustomScoop, listener comments, is real-time marketing now a requirement?, does Augmented Reality work for PR?; music by Strangefolk; and more.
FIR co-hosts Shel Holtz and Neville Hobson speak with CME Group Corporate Communications Executive Director Allan Schoenberg about social media strategy at the financial services firm.
Schoenberg interview this week, enhancements to FIR Google+ Community page, BBC trials trainee communicators' programme, journalists taking refuge in branded content, new Forrester predictions, site plagiarizes and files DMCA takedown notice, Ragan promo, Technorati's 'State of Digital Influence 2013', Michael Netzley, horsemeat crisis in the UK, Media Monitoring Minute, listener comments, the state of measurement, Dan York, freedom of speech and responsibility and the law, music from Q, and more.
FIR app issue resolved; Schoenberg interview on hold; Quick News:companies failing to accommodate shift to mobile, IBM security tool can flag disgruntled employees, YouTube introducing paid subscriptions, Swedish bloggers commot to 50,000 posts in 100 days; Ragan promo; News That Fits: closing the gap between social media use and usefulness, Dan York's report, three social media kerfuffles, Media Monitoring Minute from CustomScoop, three social media kerfuffles, Ryanair's comms chief to eschew social media, Quora and others introduce new blogging tools; music from epic; and more.
Welcome new listeners, Francis Ingham interview is up, Allan Schoenberg interview is coming; today is data Protection day; Quick News: introducing Vine, social branding is key to reputation, Pope urges evangelism via Twitter, Pew says libraries still have a place; Ragan promo, News That Fits: 2013 Edelman Trust Barometer, Michael Netzley's Asia report, listener comments, Boeing communicates with customers during crisis, Dan York's report, lack of social participation could lead to disenfranchisement; music from Steph Barrak; and more.
Latest Edelman Trust Barometer released; interview update; Quick News: CEO online sociability has doubled, Starbucks says seismic consumer behavior changes are linked to technology, court rules against news agencies that used photos posted to Twitter, what marketers should learn from Lance Armstrong; Ragan promo; News That Fits: Tesco and the horsemeat kerfuffle, Dan York's report, big trouble in mainstream media, Media Monitoring Minute from CustomScoop, listener comments; Barclays CEO lays it on the line for employees, brands a personal responsibility are trumping politics; music from All Mighty Whispers; and more.
Math correction; new outro from Donna Papacosta; PRCA interview coming; Quick News: LinkedIn the preferred recruiter's tool, brand sites remain important, the end of regret-the-error as we know it, a look at Betterific; Ragan promo; News That Fits: PR's move into paid content, Dan York's report, customer service in social media age, Media Monitoring Minute from CustomScoop, listener comments, social networking adopted on intranets, Michael Netzley's Asia report, UK ambassadors and FCO staff are blogging; how to comment; music from Human Face; and more.
We kick off our eight year; Ekaterina Walter interview is up, another on PR Apprenticeship is coming; Quick News: Brands are experimenting with sexting services, Hawaii Five-0 to let viewers choosing episode ending in real time, doctors are using social media more, father hires in-game hitmen to deter son from planing; Ragan promo; News That Fits: will PR take over the world in 2013?, Michael Netzley's Asia report, highlights from Nielsen's 2012 social media report, listener comments, how to add value to LinkedIn endorsements, Dan York's report, can or should you avoid Google+?; how to comment; music from Sound Tribe Sector 9; and more.
FIR co-hosts Neville Hobson and Shel Holtz Intel social media strategist Ekaterina Walter about her new book, Think Like Zuck.
Happy new year; wrapping up FIR's seventh year; audio quality sucked in episode 683; Ekaterina Walter interview coming this week; Quick News: mobile malware is getting serious, Facebook is top site for sharing product info, it takes less than 10 seconds to decide to follow someone on Twitter, Home Depot doubles mobile conversions; Ragan promo; News That Fits: reading habits vary according to Pew study, Dan York's report, Media Monitoring Minute from CustomScoop; PR needs to do more than earn media according to Peter Himler, listener comments, certification or PR pros in the digital era, TemboSocial promo, Michael Netzley's report, why you should get serious about blogging; music from 13 Shadows; and more.
Cy Jervis interview is up, Ekaterina Walter interview is coming; FIR Android app is in Amazon app store; Quick News: Kudos to New York Times for integrating multimedia into an article, 18 UK government departments publish digital strategies, study shows quality content earns word of mouth, anonymous social network Social Number launches; Ragan promo; News That Fits: social media press release template 2.0, Michael Netzley's Asia report, Media Monitoring Minute from CustomScoop, update on IABC kerfuffle, listener comments, TemboSocial promo, Dan York's report; how to comment; music from The Mighty Whispers; and more.
Cut from FIR 683 - An online protest over Starbucks' UK tax status undermines a brand hashtag campaign
FIR co-host Shel Holtz speaks with Cy Jervis, who manages Dell's crowdsourced idea site, IdeaStorm, during Dell World 2012 in Austin, Texas.
Thoughts on Newtown tragedy; new interviews coming; FIR length discussion; Quick News: best practices for social media in the workplace, input for Creative Agency of the Future book, On the Media makes timely use of its podcast, Twitter will let you retrieve all your tweets; Ragan promo; News That Fits: Google Plus Communities and brands, Dan York's report, Media Monitoring Minute, the Human API, listener comments, TemboSocial promo, PR's role in the era of pageview journalism, malware links in QR codes; music from Lily Sparks; and more.
Craig Silverman interview is up, interview coming with Ekaterina Walter; Quick News: Microsoft opens SOCL, PeopleBrowsr battles Twitter, find out if your workforce is happy, GE values Internet of Things at trillions; Ragan promo; News That Fits: IABC misfires on staff layoff communication, Michael Netzley's Asia report, Media Monitoring Minute, research offers insights into FTSE100 social media use, listener comments, Dan York's report, TemboSocial promo, LeWeb Paris report; how to comment; music from Jason Harrod; and more.
FIR co-host Neville Hobson interviews Craig Silverman, Director of Content and Product Strategy at Spundge, about content curation.
Interviews coming with Craig Silverman and Ekaterina Walter; Quick News: ITN Productions launches citizen journalism channel, US mobile phone usage metrics, Leveson Inquiry report user experience; Ragan promo; News That Fits: Leveson traditional media oversight challenges; Dan York's report; Media Monitoring Minute; social media surveillance in DC; listener comments; TemboSocial promo; Michael Netzley's report; Bell Pottinger launches digital content agency; music from Ed Roth; and more.
Quick News: Amazon Pages, authenticity on Twitter, the role of RSS, social monitoring and industrial espionage; Ragan promo; News That Fits: 3D printing, Michael Netzley's Asia report, Media Monitoring Minute from CustomScoop, respect for PR, listener comments, QR code best practices, TemboSocial promo, Dan York's report, content is king again; music from Burning Shapes; and more.
LinkedIn endorsements, Google's mobile Alternate Reality Game, libel laws include Twitter, big changes at social sites; Ragan promo; News That Fits: sponsored digital content, Dan York's report, Media Monitoring Minute from CustomScoop, Coca-Cola reimagines the corporate website, listener comments, survey shows desire to social media ROI tool, TemboSocial promo, Michael Netzley's Asia report; music from the Chris Greene Quartet; and more.
Gartner tech predictions, WordPress alternative could focus on blogging only, proof that blogging and new content produce traffic and leads, Apple-Samsung UK case update; Ragan promo; News That Fits: crisis at the BBC shows lack of communication savvy, Asia Report, Media Monitoring Minute from CustomScoop, study shows digitally mature companies outperform competition, listener comments, Skype in the Workplace, TemboSocial promo, Dan York's report, TechCrunch bans PR firms that charge for placement; how to comment; music from the Hillary Reynolds Band; and more.
Lee LeFever interview is up; SNCR Symposium is this week; update on UK court's order to Apple; Quick News: IPR's social media research center, Facebook tests WiFi-for-check-in offer, CIPR to list its members publicly, IABC reboots Gold Quill; Ragan promo; News That Fits: a different perspective on codes of ethics, Dan York's report, Media Monitoring Minute, Tumblr and the future of media, listener comments, missed opportunities for using Creative Commons, TemboSocial promo, location marketing poised to take off; music from Geoff Smith; and more.
FIR co-host Shel Holtz interviews Lee Lefever, founder of CommonCraft, about his new book, The Art of Explanation.
FIR co-host Shel Holtz interviews Jeanette Gibson, Charlie Treadwell and Nancy Rivas about Cisco Systems' Social Media Listening Center.
Hurricane Sandy; two new interviews coming; Quick News: international social media use, Europe's business elite adopts social media, Apple's court-ordered apology, Twitter tests a like button; Ragan promo; News That Fits: the rise of the social media listening command center, Nestle's digital acceleration team monitors social media, Media Monitoring Minute from CustomScoop, Michael Netzley's Asia report, listener comments, how large companies are addressing the mobile revolution, TemboSocial promo, Dan York's report, Superman is now a blogger; music from Secret Skwirl; and more.
New comment line; What The Plus book review is up; Mayo Clinic social media book is available; our GaggleAmp anniversary; Quick News: a new UK businiess podcast, changes to LinkedIn profiles, Gartner sees rise in fake reviews, Bodyform's sense of humor in responding to a consumer; Ragan promo; News That Fits: the rise of social mobile, Dan York's report, Media Monitoring Minute, UK refocuses online services, listener comments, TemboSocial promo, Newsweek's digital-only move and the demise of print; music from Wild Flag; and more.
FIR co-host Neville Hobson reviews the print edition of "What the Plus! Google+ for the Rest of Us" by Guy Kawasaki.
Neville records solo today; FIR nominated for European Podcast Award; discount for FIR listeners to Social Media Marketing 2012 conference; Quick News: Ford and PeerIndex influencer outreach programme in Europe; Evernote Smart Notebook from Moleskin; Kickstarter UK launch October 31; Google Wallet for Content; Ragan promo; News That Fits: Is there any point in blogging?; Dan York reports from Mumbai, India; the Media Monitoring Minute with CustomScoop; Flipboard is the publishing tool of the future; listener comments; TemboSocial promo; no report from Michael Netzley this week; tips for using LinkedIn's new Endorsement feature; music from May Stands Still; and more.
Shel records solo today; discount for FIR listeners to Our Social Times conference; Quick News: QR codes top direct mail, promoted tweets surveys, Instagram beats Twitter, promoted Facebook posts for individuals, LinkedIn announcements, searching GMail attachments; Ragan promo; News That Fits: reports on content strategies, Michael Netzley's Asia report, Media Monitoring Minute from CustomScoop, socializing the enterprise, listener comments, the role of convergence in content marketing, TemboSocial promo, Dan York's report; music from Spicehouse; and more.
Three speeches and an interview are up; no Asia report this week; Quick News: HootSuite introduces internal feature, Quartz magazine launches, Kellogg's swaps snacks for tweets, Twitter launches header image; Ragan promo; News That Fits: CEOs still fearful of social media, activists use Amazon reviews to undermine book, CustomScoop promo, listener comments, Dan York's report, TemboSocial promo, Klout scores for hiring decisions are stupid, answers to Quora question about PR and social media; music from Lit on the Flash; and more.
Andrew Grill, CEO, Kred, keynote at The Dell B2B Social Media Huddle in London on Sept 24, 2012.
Antony Mayfield, Co-Founder, Brilliant Noise, keynote at The Dell B2B Social Media Huddle in London on Sept 24, 2012.
FIR co-hosts Neville Hobson and Shel Holtz speak with FeedBlitz founder and CEO Phil Hollows on the role of RSS, the future of FeedBurner, and why migration to another service may be your best option.
Dave Coplin, Director of Search UK at Microsoft, opening keynote at The Dell B2B Social Media Huddle in London on Sept 24, 2012.
Neville speaking at CIPR Wikipedia-and-PR panel; Quick News: Digital Ireland Forum coming up, Gnip offers full Twitter feed, Boeing outfitting planes for in-flight mobile calls, interactive quizzes coming to YouTube; Ragan promo; News That Fits: plagiarism is a big deal for content marketers, Dan York's report, Media Monitoring Minute, rethinking the rules of social media in contemporary society, listener comments, retweeting the same tweet, TemboSocial promo, Michael Netzley's Asia report; music from Elijah Tucker; and more.
Twitter handle now @FIRpodcast; FIR Book Review coming; Dr. Pepper vs creationists on Facebook; James Bond trades Martini for Heineken; FCC chairman blows tweetchat; 'kerfuffle' the best word ever; Ragan promo; social media and diplomacy; Michael Netzley's Asia report; Media Monitoring Minute; Deloitte's social technologies report; listener comments; welcome to the #SocialEra; TemboSocial promo; Dan York's report; what makes content marketing succeed; music from The Revivalists; and more.
New Speaker and Speeches available; CW Bulletin addresses Wikipedia; Quick News: Connectify gets Kickstarter funding, Kred rolls out Salesforce.com integration, WordPress live-blogging plugin released, content marketing budgets rise; Ragan promo; News That Fits: information overload was a myth, Dan York's report, Media Monitoring Minute, the PR war over fracking, listener comments, communications planning needs to account for two screens, TemboSocial promo, Michael Netzley's Asia report, BBC guidance on headline-writing SEO; music from Annie Stevenson; and more.
Panel with FIR co-host Neville Hobson, Salesforce.com Chief Scientist JP Rangaswami, Waggener Edstrom London Head of Digital Jon Silk, and audience in Q-and-A discussion.
Interview with Brian McNely on Instagram and image-power is up; Quick News items: local farm store at center of Facebook kerfuffle, Google introduces Google Plus elements to enterprise products, the potential of social influence, how top brands are using Instagram; Ragan promo; News That Fits: addressable TV ads take step forward in US, Michael Netzley's Asia Report, Media Monitoring Minute from CustomScoop, Buzfeed's data report to partners reveals social media trends, listener comments, Denmark pioneers high-tech graveyard memorials with QR codes, TemboSocial promo, Dan York's report, the worst brand page on Facebook; music from Yonder Mountain String Band; and more.
FIR co-hosts Neville Hobson and Shel Holtz speak with University of Kansas Assistant Professor Brian J. McNely about his study of organizational uses of Instagram.
Shel's in Brazil; Giovanni Rodriguez interview is up; Quick news: Facebook launches Edge Studio for agencies, will Google shutter FeedBurner?, new Instagram features could lure brands, add your social media marketing tip to GaggleAmp; Ragan promo; News That Fits: McKinsey study validates business need to adopt social technologies, Dan York's report, Media Monitoring Minute from CustomScoop, new adoptions of influence scores, listener comments, U.S. seeks regulatory comments via social comment site, TemboSocial promo, social media and the Las Vegas code; music from Stereomaniacs; and more.
Bob LeDrew reviews "The Like Economy: How Businesses Make Money with Facebook" by Brian Carter
FIR co-hosts Neville Hobson and Shel Holtz chat with Eric Schwartzman about his AirBnB experience and subsequent thinking about collaborative consumption.
Happy new year; FIR's seventh anniversary; new book reviews; Christopher Barger's new book is now on sale, will be first FIR book club discussion; Hangout with Eric Schwartzman coming; News That Fits: FDA's social media guidelines, Dan York's report, Ragan promo, listener comment on Slideshare discussion, three emerging technologies, Media Monitoring Minute from CustomScoop, study says business is going social, Michael Netzley's Asia report, TemboSocial promo, lawsuit may determine who owns a Twitter account; how to comment; music from The Scarred; and more.
Happy holidays from FIR; Queen Elizabeth's Christmas day messages available on Kindle; FIR Book Club launching; News That Fits: McKinsey updates its social technology adoption study, Michael Netzley's Asia report, Ragan promo, parting of ways between client and agency doesn't mean PR isn't needed, getting the most out of SlideShare, Media Monitoring Minute, Dan York's report, Facebook brand pages under attack, TemboSocial promo, listener comments, music from the Cymatics; and more.
Book reviews and a Google Hangout panel discussion are up; announcing the FIR Book Club; welcome guest co-host Dan York; News That Fits: a look at SOPA, startups and entrenched social sites both offer opportunities to brands, Ragan promo, Facebook introduces private Pages messages, Google Plus adds new features, a report from Neville, Michael Netzley's Asia report, Media monitoring Minute from CustomScoop, a look at generic top-level domains, TemboSocial promo, dealing with no-win social situations, a creative DIY holiday video; music from Matthew Ebel; and more.
FIR co-hosts Neville Hobson and Shel Holtz discuss Le Web 2011 with attendees Tac Anderson, Chris Heuer and Eric Schwartzman.
New video interview and Speakers and Speeches are up; Hubspot launches Marketing Grader; News that Fits: UK PR firm in a Wikipedia kerfuffle, Ragan promo, Michael Netzley's Asia report, talking to execs about social media ROI, Media Monitoring Minute from CustomScoop, policy and Twitter practices in government, Dan York's report, TemboSocial promo, listener comments, working the holiday party; music from Lila Rose; and more.
FIR co-hosts Neville Hobson and Shel Holtz interview Ragy Thomas about the social media management platform, Sprinklr, designed for large businesses.
FIR co-host Shel Holtz delivers his presentation on why company leaders should love open employee access to social media.
Cut from FIR 628 - Dentist sued over contract limiting patient's right to post a bad online review
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Laura Thomas at Dell talks about influencer outreach and the #tradesecrets campaign in support of the Vostro V130 business laptop.
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NewComm Forum breakout session with Francesco Karpel, senior manager, Internal Communications, NetApp, on "How Social Media & Online Communities Strengthen Employee Engagement."
We've noticed some issues pushing media files to the CDN. We've submitted a ticket and are following through in order to resolve this issue as quickly as possible.
Some users are reporting an error that looks something like this:
An HTTP error occurred while getting:
http://mediacloud.origin.cdn.level3.net/username/filename.mp3?nvb=20090323230643&nva=20090324231643&t=0d629aae64ad50fef950e
Details: "connect timed out"
UPDATE (9:39pm) We are still in communication with the CDN. They are still investigating the outage, and we are working with them to find a resolution as quickly as possible
UPDATE (12:25am)
Our CDN had a failure at one of their datacenters, which lead to some problems uploading new files for some users.
This issue should be resolved and uploads are succeeding. We are running some scripts to try to catch any files that failed to upload
so that we can try to reupload them.
Any new uploads should succeed. If you have any problems please contact us at support@libsyn.com.
UPDATE (9:00am)
The issue has been resolved, and uploads are
Robin Browne from Canada interviewed fellow participants in the Podcast 101 workshop at the New Communications Forum about how they use their cell phones.
Note: Beginning in August 2006, we will no longer publish our feed at LibSyn. Please resubscribe at http://www.forimmediaterelease.biz.
Reminder to vote for us for a Podcast Award; reaction new variable speed recording; One-Minute News includes eBay's investment in meetup.com, GM's CEO's post to Fastlane, Johnson and Johnson's upcoming mommy blog directory, a look at activeCollab, a JotSpot upgrade, and two items from listener Nathan Schock; news from Second Life; an appeal for CEOs to blog; reaction to Rob Safuto's input; listener comments; the music; and more.
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We've been nominated for a Podcast Award; one-minute news items (NewAssignment.net, PRWeek's client satisfaction ratings, ToolURL.com, SHIFT Communications' PR 2.0 guide, three items from Rob Safuto); Shel rants about his Mac; a look at social media for investor relations; listener comments; the music; and more.
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One-minute news items: the "get-it" deficiency, CoComments new release, Secret Diary of Steve Jobs, Podcast Network tries eBay for ad sales, a rise in air travel complaints; CIA contractor fired for blogging; a report from Lee Hopkins; three blogging studies; listener comments; the music; and more.
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Listeners' comment on our variable speed edition; introducing the one-minute news: Podshow Pro launches, Steve Rubel's anonymous fan, an evening at BrainJams, Strumpette makes the Post; a report from Dan York; a French company fires a blogger; Wal-Mart's social networking site; digging into Digg; listener comments; the music; and more.
Note: Beginning in August 2006, we will no longer publish our feed at LibSyn. Please resubscribe at http://www.forimmediaterelease.biz.
The "New Media Release Podcast;" Shooting for shorter shows; International Herald Tribune; Charmin's rude viral campaign; a survey on workplace email, IM, and blogging; an Internet host deals with unauthorized reposting of blogs; a report from David Phillips on Second Life; an anti-astroturfing campaign; listener comments; the music; and more.
Note: Beginning in August 2006, we will no longer publish our feed at LibSyn. Please resubscribe at http://www.forimmediaterelease.biz.
New MyChingo comment option; updates on Jupiter and Dell; PR Newswire's podcast offer; a report from Dan York; Capture the Conversation; a report from David Phillips; listener comments; the music; and more.
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Our conversation partner is Max Kalehoff, vice president of Marketing for Nielsen BuzzMetrics. Max explores the issues and advances in measuring the impact of social media and word-of-mouth marketing.
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Feedback to audio comments from Rob Safuto on Second Life, BluBrry, and Rocketboom; Neville's work on a Speedo podcast; MySpace launches a CGM effort with a focus on CSR; listener comments; the music; and more.
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Content Summary: Eric Schwartzman is guest co-host; Amanda Congdon departs Rocketboom; Gawker Media lays off staff and closes two blogs; a report from Dank York; the impact of customer service complaints on blogs; a report from neville Hobson; listener comments; the music; and more.
Note: Beginning in August 2006, we will no longer publish our feed at LibSyn. Please resubscribe at http://www.forimmediaterelease.biz.
Content summary: Vote at Podcast Alley and Podcast Awards 2006; Office 2007 delays and our impressions of the beta; BluBrry launches; Robert Scoble’s exit interviews: Wired magazine and on his blog; PR community action on social press release; Pay Per Post: non-disclosure of interest is bad; Lee Hopkins reports; Google’s answer to PayPal and a communications snafu; more twists in the Jupiter Research tale; David Phillips reports; listeners’ comments discussion; Lee Hopkins’ Frappr map; Eric Schwartzman guest co-host in next show; the music; and more.
Meeting FIR listeners in Second Life; Marketing Sherpa awards announced; panel discussion and Q&A from Amsterdam journalism panel to be available soon; follow-up on Cadbury and British Airways reputation crises; a report from Dank York; the oil industry tackles price increases; a PR agency snubs a blogger's request for follow-up info; listener comments; the music; and more.
Civility in the blogosphere (a report from BloggerCon); doing business and communicating in Second Life (and FIR's new presence there, along with some listener comments); the value and uses of group/team blogs; Cadbury and British Airways at the center of controversies that could affect their reputations; the music; and more.
Podcast and blog popularity contests; our technical glitch; send questions to earSHOT's Phil Gomes; WetPaint unveils do-it-yourself community websites; Microsoft and Creative Commons release a plugin to Office; PRWeek podcasts; Update on GM's end-around the New York times; how to promote RSS; FIFA protects sponsors by having fans remove their pants; a report from David Phillips; the music; and more.
Martyn Davies rocks for posting time codes at The New PR; PRSA Counselor's Academy's new blog is called "For Immediate Release"; Bryan Person's new podcast is terrific; we discuss our week on the road; Lloyd Grosse's intro submission; tomorrow's IAOC/IABC presentation; National Semiconductor gives iPods to its employees; David Phillips suggests a super-race of PR people; General Motors mixes it up with the New York Times; Dan York's report; listener comments; the music; and more.
A week on the road; podcast interviews in New York; Robert Scoble to leave Microsoft; content at the edge and tagging; European politicians embrace social media; Lee Hopkins reports; a conversation with Joseph Jaffe on Web 2.0; listeners’ comments discussion; the music; and more.
Live recording from the 2006 Innovative Marketing Conference in New York; about the IABC international conference in Vancouver and show #143; Dan York reports; about the New York conference; a conversation with Christopher Carfi of the Social Customer Manifesto; listeners’ comments discussion; the music, and more.
Neville and Shel are live at the exhibit hall of the 2006 IABC international conference; interviews with passersby including IABC President Julie Freeman, Tamara Gillis, Ralph Gaillard, Gerard Braud, and several others; discussions about the opening keynote by Survivor Producer Mark Burnett and the EXCEL award winner; a look on our panel discussion on June 4; a post-mortem on the Skypecast podcast; a report from David Phillips; listeners comments; the music; and more.
Our Skypecast experiment. Forrester says half of interactive marketers won't use social media; David Phillips reports on Net neutrality; three online case studies that affected reputation; Dan York on OPML; listeners' comments; the music; and more.
FIR Skypecast June 1; Vancouver FIR Dine-Around June 4; CIPR president Tom Bradley starts a blog; commenting on blogs; why Technorati is irrelevant to reputation; Apple loses in court; the art of relationship building; listeners' comments discussion (university lecturer podcasts, more on blog commenting, the interactive press release; visual FIR); get-together in New York on June 8; the music, and more.
Dan York is guest co-host; new alternative domain for the show is www.pr-podcast.com; mark your calendars for June 1 live interactive version of the show using Skypecast; Corrante uses Skypecasts to set tone for marketing conference; are dedicated conference podcast RSS feeds worthwhile?; Neville reports on Podcastday; SHIFT Communications' Social Media Press Release; PR's role in security bulletins and advisories; David Phillips asks if corporate involvement in social media is a requirement; listener comments; Neville and Shel in Vancouver will meeteup with listeners on dinearound night, and again in June 8 in New York with Joseph Jaffe's support; the music; and more.
Shel and Neville in NYC in June; Lee Hopkins and Allan Jenkins podcast; FIR shwaggers photos; update on Josh Hallett's MP3s from the Syndicate conference; Hill & Knowlton's blogger relations campaign for LG; the Waxxi experience; the first FIR Skypecast on June 1; Lee Hopkins reports; Ed Keller's keynote at Beyond Blogging 2006; PR Week/MS&L marketing survey results; David Philips reports from Estonia; Edelman/Technorati collaboration on the international blogosphere; listeners' comments discussion (Slate.com's textcasts, Diggnation's Podshow dig); FIR listener survey; FIR Frappr community update; Dan York guest co-presenter on the next show; Neville speaking at Podcastday 2006 in Cologne; the music.
Thankyouqwest.org; Josh Hallett, Syndicate conference and MP3 files; preventing employee access to external blogs; Business Week assesses Boeing's blogs; David Philips reports from Estonia; Dan York reports from Arizona; Beyond Blogging 2006 conference; graduating with FIR schwag; listeners' comments discussion (defining a podcast, clueless about MySpace, MESH, podcast approvals, ethics blog); FIR Frappr community; the music.
Recording on Sunday; CC Chapman and promo; vlogs as PR tools; Lee Hopkins reports (BBC and Second Life, podcasting defined); Word 2007 supports blogging; David Philips reports (Delivering The New PR in London, the CIPR and wishing on a star in cyberspace); listeners' comments discussion; listener comments via Skype; FIR Frappr community update; the music, and more.
Lee Hopkins is guest co-host; Neville reports on Allan Jenkins' thoughts for IABC Scandanavia and a UK politician's behind-the-scenes blog; atheists take a stab at marketing nothing; Dan York reports on Podcast University and an offline blog editor; RapLeaf.com is a site for reporting on individual reputations; Dan York interviews C.C. Chapman, David Phillips reports on celebrity and spin; listener comments; the music; and more.
In this edition of For Immediate Release podcast interviews, Shel enjoyed a 28-minute conversation with Christopher Carfi, CEO of Cerado and author of the Social Customer Manifesto blog, about the link between communications and customer relations, new approaches to customer relationship management, and Cerado's business social networking too, Haystack.
Chris says, "I've had the opportunity to work on a bunch of cool things over the years. These have included: heading up a killer team that developed information management and data visualization systems for the Indy Car circuit; developing advanced underwriting systems to help financial institutions better manage their financial risk; being one of the original members of the board of directors for RosettaNet, the premier standards body for process integration across the electronics industry. Currently, I'm a co-founder of Cerado, Inc. We work with companies to help them to understand what their customers are thinking (by doing crazy things like going out and having conversations with those customers). We also help our clients understand what their competitors are doing, so they can thwart them at every turn."
There's more to Chris's profile, but rather than list it all here, go take a look at what someone would see if they found Chris using Cerado's Haystack business social networking utility.
In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 28-minute conversation with Tom Foremski, editor of Silicon Valley Watcher, about online journalism, public relations, the relationships between the two, the future of the press release, and the impacts of change in these professions being brought about by social media.
Tom Foremski arrived in San Francisco in 1984, becoming one of the first European journalists to cover Silicon Valley. He quickly established an international news agency, West Coast News, which provided leading publications around the world, such as The Financial Times, with breaking news, features, and analysis. He also published The Street - A View from the Haight, a neighborhood newspaper focused on San Francisco's Haight-Ashbury district.
In 1999 he joined the Financial Times' San Francisco bureau full time to help expand the newspaper's coverage of US technology markets and Silicon Valley. He left the Financial Times in 2004 and continues to write columns on Silicon Valley for the Financial Times, and on his personal site, SiliconValleyWatcher.com.
FIR Dine-Around at the IABC Vancouver conference; WIPO copyright update; UK plans to license/regulate podcasters; USC/Annenberg GAP IV study; promote your podcast at PodcastDay 2006; "Delivering The New PR" conference on May 12; :Beyond Blogging" on May 19; collaborative communication tools: Skypecasting and Waxxi, Second Life and MySpace.com; Lee Hopkins reports; Maine blogger ad agency lawsuit dropped; David Philips reports; listeners' comments discussion; upcoming FIR interviews with Tom Foremski and Christopher Carfi; the music.
Content summary: Show numbering; FIR Listener Survey results posted; Summit on the Future conference; FIR meetup at the IABC Vancouver conference; Kami Huyse podcasts the first 100 Geek Dinners; BL Ochman’s new ethics blog; LA Times suspends journalist for violating ethics guidelines; Online Journalism Review asks can newspapers do blogs right; blogger pseudonyms and anonymity; Creative Commons legal guide for podcasters; David Phillips reports; listeners’ comments discussion; FIR Frappr community update; upcoming FIR interviews; the music, and more.
Vote for us; another pay-for-placement scandal; Technorati releases blog language study; results of the FIR listener survey; PR, new media, and academia; how kids communicate; listener comments; Frappr update; FIR schwag; the music; and more.
Content Summary: A special mashup episode with Joseph Jaffe from the Across the Sound podcast: A patent filing sparks a PR crisis at Phillips; a motor oil company uses RSS advertising to promote a business podcast; The Economist produces a high-quality survey of new media; we revisit the Chevy Tahoe kerfuffle; listener comments; winners and losers; the music; and more.
Welcome to For Immediate Release: Speakers & Speeches, a 51-minute podcast recorded live from San Francisco, CA.
Waggener Edstrom account manager Steve Fielding assembled an intimate group to meet and talk with Jobster.com CEO Jason Goldberg. The conversation ends when Goldbert finally stopped to have something to eat! Among the other attendees were Silicon Valley Watcher blogger Tom Foremski and BlogHer founder Jory Des Jardins.
Content summary: FIR listener survey update; GM launches new blog; International Podcasting Expo starts April 21; the growth of podcasting: FeedBurner report; the PR agency social media billing puzzle; Dan York reports; David Phillips reports; listeners’ comments discussion; next show an FIR/ATS mashup; the music, and more.
Content summary: Gizmo today, not Skype; FIR listener survey update; blogger relations and how PR should pitch bloggers; blog commenting, engagement and Starwood Hotels new blog; the .eu domain name controversy; Lee Hopkins reports; listeners� comments discussion; the music, and more.
Content summary: Steve Rubel and Jeremy Pepper bury the hatchet; Eric Schwartzman interviews Harold Burson, Matt Murray, Al Golin and Ali Velshi; PR Week US editor Keith O’Brien is public with his blog; BlogBurst syndicates blogs to top mainstream media; Dan York reports; is the PR blogosphere fractionalizing?; David Phillips reports; listeners’ comments discussion (FIR makes commute bearable, podcasts in the workplace, the Amazon/Naked Conversations fallout, social media behind the firewall, listening to FIR); FIR listener survey update; the music.
In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 30-minute conversation with David Bradfield, Senior VP of iStudio, about his work with client ALTANA Pharma in Canada to introduce social media (award-winning podcasts and blog) to the company as an effective internal communication channel.
As reported earlier, Neville Hobson and Shel Holtz are co-hosting and co-producing the official podcast of the 2006 IABC international conference. The podcast—ConferenceCast —debuted today and is available for download, audio stream, and RSS subscription over at the conference blog, In Session.
The blog will launch officially on Monday but is open now for the podcast (the podcast is the only post there at this point). ConferenceCast #1 features interviews with members of the IABC Gold Quill Blue Ribbon panel, which convened over a Friday and Saturday in March to decide which entries would receive honors. The Gold Quill Awards are presented at a gala evening on Monday at the conference. I’m actually pretty pleased with the editing job, which was the most complex I’ve ever undertaken.
ConferenceCast will feature interviews with speakers, conference planners, members of staff, members of the IABC executive board, and individuals who plan on attending. Once the conference starts, we’ll conduct on-site interviews. We hope to podcast a few complete sessions, as well, although that’s up in the air at this point.
Grab a listen to ConferenceCast and let us know what you think by leaving a comment on the “In Session? blog.
Content summary: FPRA Blog Week begins; IABC conference blog launches today; update on the FIR listener survey; GM’s grassroots ad campaign for the Chevy Tahoe; the consequences of being quick on the draw in blogging press releases; David Phillips reports; BBC blog network launched; Lee Hopkins reports about nobodies; listeners’ comments discussion (FIR on social media, women PR bloggers, bloggers breaking stories); the music.
In this edition of For Immediate Release podcast interviews, Shel enjoyed a 28-minute conversation with Andy Abramson, CEO of Comunicano, who used his VOIP-focused blog to break the story of RICO charges filed against Skye well ahead of the mainstream news media.?
Content summary: Survey update; a deal for listeners; a new FIR interview; Neville rants about travel; IABC’s ConferenceCast; Forrester’s podcast report; David Phillips on blogs and relationships; the death of email mailing lists; Neville on Rellatio and other blog-related issues; reports from Dan York, David Phillips and Eric Schwartzman; listener comments (including podsafe music for podcasters); the music; and more.
Content summary: Vote at Podcast Alley; podcast reviews at iTunes; take the FIR listener survey; Kami Huyse and the PR powerwomen; where should employee communications report?; how Mercedes-Benz is redeeming its reputation; David Phillips reports; one more contribution to the employee blogger credibility vs authority debate; Inside PR podcast launches; Strumpette very briefly; April Fool’s Day gags; the FIR mashup with Across The Sound; listeners’ comments discussion; music from Rob Safuto at PodcastNYC; and more.
Content summary: Social tagging as an enterprise tactic; a look at the eyebrow-raising Strumpette blog; an update on our discussion of employee bloggers as authoritative sources; the CEO’s changing responsibilities: the example of Procter & Gamble; a new PR trade weekly in the UK; Dan York reports; listeners’ comments discussion (double-act via Skype; sharing FIR; the power of podcasting; Windows Vista communication; Flash websites); the music.
We get a great kick out of producing For Immediate Release. Twice a week talking about some of the things we’re passionate about in communication, technology and business - how better can it get?
Many of you who listen to our twice-weekly podcast contribute to the overall richness of the conversations and debates, and we’d like to thank everyone who has been part of our show since we started in January 2005, 15 months and 124 editions ago.
What’s next? Well, we have some great ideas to make it even better. But now’s the time to be a bit more scientific about where we currently are with FIR, what people think about it, likes and dislikes, suggestions, etc.
In other words, a listener survey!
We’d like you to tell us your opinions. So we’ve put together a short survey which would take you about 15 minutes or less to complete. Please help us develop FIR into something that we want to be of even greater interest and value for all of us.
So please go to the survey and complete it. The survey is open from today until midnight GMT on April 30. We’ll be publishing the results here during May as well talking about them as in an episode of FIR.
Thanks for your help and support.
Content summary: The IAOC/PRSA keynote presentation; Allan Jenkins’ latest on Mobitype; followup on South West Airlines; Windows Vista “isn’t people-ready?; Microsoft employee bloggers: credibility vs. authority; exoneration/whitewash of The Lincoln Group; Eric Schwartzman interviews Jakob Nielsen; RICO lawsuit against Skype: PR and IR implications; David Phillips reports; listeners’ comments discussion (Flash-enabled websites; calendar of events; tips for subscribing via iTunes); the music.
Content summary:Shel (in person) and Neville (via Skype) present the keynote address at the luncheon session of “Where Content and Technology Meet? on Friday, March 24, 2006 at the Radisson Hotel in Valley Forge, Pennsylvania. The conference was organized by the International Association for Online Communications, and members of the Philadelphia chapter of PRSA were invited (about 20 attended). You can download the PowerPoint presentation that accompanied the talk so you can follow along as you listen. Note, the Skype connection wasn’t the best, so Neville’s voice drops every now and then.
Content summary: Sparklines; Mobitype scraping blog content; Shel’s road weary trek; South West Airlines tackles gaming of online check-in; the IAOC conference; Josh Hallett on FPRA Blog Week; Luke Armour’s intro music #2; David Phillips reports; listeners’ comments and trackbacks discussion (Firefox extension for Bugmenot; conversion rates trump Google juice; the Glenfiddich blog; the purpose of measurement; the podcasting book; subscribing to FIR via iTunes; the French government and iTunes; a promo); the music.
Judging the IABC Gold Quill Awards; is Google Juice the ultimate measure of success?; the rise of memetrackers; Glenfiddich starts a blog; Warren Bickford shouts out; Lee Hopkins reports; listeners’ comments discussion; the FIR Frappr community; the music; and more.
Debbie Weil's new podcast; Rob Safuto's new venture and blog; Eric Schwarzman interviews the Washington Post; corporate reputation report from Hill & Knowlton; Forrester Research on social computing; Heidi Miller and Apple's customer service experience; The Guardian launches "Comment is free"; Google doesn't verify press releases; London's Metropolitan Police blog policy angers coppers; Phil Gomes shouts out; more on Wal-Mart and Edelman PR; David Phillips reports; listeners' comments discussion (FIR sponsorship; Wal-Mart/Edelman; hiring a PR pro; IABC podcast provenance; Podbridge podcast services; FIR listener survey); the music.
Citizen marketing hits IABC; measuring podcast listeners; should all PR professionals have a blog?; update on the WalMart blogger relations campaign controversy; the increasing role of Flash; Lee Hopkins' report; listener comments; and more.
Vote for FIR at Podcast Alley; Wal-Mart, Edelman PR, blogger outreach and transparency; new copyright wording challenge to Google Book Search; the ‘death of PR’ and clueless pitches; TPG Post sponsors stamp collectors’ blog; John Cass and Toby Bloomberg shoutout; Dan York reports; listeners’ comments discussion; the music; and more.
An introduction from our “sponsors?; popular podcasts begin charging in the UK; podcasting growth in Australia; a head start on the podcasting book; charitable blogging and Operation Link Love; Lee Hopkins reports; meeting Sallie Goetsch; Jeremy Wright shouts out; review of the New Communications Forum; the grand tour of Bay area tech stores; Neville’s and Shel’s podcasting book; listeners’ comments discussion (congrats on the book deal; advice for LinkedIn; value opportunities for PR); the music.
Special edition live at the New Communications Forum; Neville and Shel announce a podcasting-book deal with McGraw-Hill; conversations with John Cass, Jeremy Wright, Jory des Jardins, Elisa Camahort, Debbie Weil, Michael Geoghegan, Shel Israel, Philip Young; report from Dan York; Eric Schwartzman in conversation with Phil Gomes; Stephen Turcotte talks to Robert Scoble and Sam Decker; listeners’ comments discussion (e-workplace applications, not coming to Canada, pronunciation guide, Edelman blogging conference in Germany, approvals for internal podcasting); the music; and more.
New Communications Forum this week; Eric Schwartzman interviews Elizabeth Albrycht; Google Page Creator update; social software in the enterprise - Niall Cook on intranets; using RSS without knowing it; PR how-to’s from Jeremy Zawodny; Lee Hopkins report; listeners’ comments discussion; the FIR Frappr community; the music; and more.
New Communications Forum next week; GlaxoSmithKline’s grassroots PR initiative; GM seeks customer input in solving image problem; a report from Dan York; the evolution of the press release; Google launches the Google Page Creator; Neville’s new site launches; listeners’ comments discussion (WELS press release, the origin of ‘synod’, congrats to Neville and Shel, the circular nature of the podcasting world, the ‘rhymes with...’ meme, influence and authority); the music.
Luke Armour's white paper is available, New Communications Forum reminder, Neville and Shel are producing IABC 2006 conference podcast, IABC launches the Communication Commons, an attempt at identifying authoritative bloggers, WELS increases use of new media on its site, a look at the Guinness UK marketing blog, US government almost gets new media, a report from Lee Hopkins, listener comments, the music.
Steve Rubel and Micro Persuasion move to Edelman; approaching communication issues using new media; delivering the new PR in Manchester; has PR figured out podcasting yet?; Technorati and the Magic Middle; Dan York’s report; listeners’ comments discussion; the music; and more.
Low ethics pay-for-placement PR; Luke Armour’s PR paper; RSS software converts content into spam blogs; Eric Schwartzman interviews The New Yorker Magazine’s Ken Auletta; Coca-Cola sends bloggers to Torino; NBC’s The Office character blog; Lee Hopkins report; are there libel concerns with using coComment?; listeners’ comments discussion; preview: potential new FIR intro music; the pros and cons of IABC and PRSA; the music and much more.
Nvidia and its PR agency are accused of unethical viral marketing; follow-up to Google’s removal of BMW from its search; Gallup assesses the importance of blogs to web users; your value decreases the longer you’re unemployed; NPR opens the podcast floodgates; new services from Odeo; a report from Dan York; listeners’ comments discussion (time for effective communication in the EU; opening a window on culture; a report on the separation of PR and marketing); the music.
The latest state of the blogosphere according to Technorati; new media in the travel business; practicing safe surfing and the global blogathon; the Google internet; BMW gets kicked off Google; Lee Hopkins report; tracking conversations with the Conversational Index and coComments; the Superbowl and the Six Nations Championship; revitalizing the press release; Eric Schwartzman interviews Walt Mossberg; listeners’ comments discussion (Stanford on iTunes; PR gets a bad name; FIR goes viral; those cartoons); the music.
Content summary: New Flash player in show notes; Google continued: China and earnings; Microsoft in China; press releases and blogs; Edelman’s new podcast; new podcast magazine launches; what the EU needs is effective communication; is citizen journalism dead?; a job ad from the future; listeners’ comments discussion; the music.
Windows Live, Google in China, Jeremy Pepper hired by Weber Shandwick, corporate apologies can pay off, examples of blogger relations, listener comments, music, and more.
Search firms’ PR woes, a fake Wikipedia entry, dull Davos, the never-ending press release meme, reports from Eric Schartzman and Dan York, a conversation with Jen McClure, listener comments, the music.
The Bad Pitch Blog, a whale of a blog, the Washington Post shuts down blog comments, a science blog network, Neville's visit with Copenhagen bloggers, a report from Lee Hopkins, listener comments, and more.
An upgrade for Skylook, IABC opens a members-only place for “buzz,? IABC Belgium President Gerry Murray starts a podcast, Shel and Neville talk about corporate blogging, listener comments, the music.
Following today’s joint announcement by Intelliseek and Buzzmetrics on the merger of those two firms into a new company backed by media group VNU, Shel and Neville spoke to Pete Blackshaw, Intelliseek’s Chief Marketing and Customer Satisfaction Officer.
Conversation points: The joining together of Intelliseek and Buzzmetrics; VNU and being acquired; developments in tracking and analysis of consumer-generated media; continuing support and development for BlogPulse and other Intelliseek offerings; the growing impact of video on consumer-generated media; the future of podcasting; Pete’s observations about Naked Conversations.
A podcast magazine prepares to launch, a PR agency sets a guarantee, the importance of first impressions on the web, Wikipedia uncovers plagiarism, a report from Lee Hopkins, listener comments, an Eric Schwartzman interview, and more.
Content summary: Annoying anonymous comments now illegal in the US; political podcasts in the UK by Prime Minister Tony Blair and Conservative leader David Cameron; US army hires Haas MS&L to pitch editorial content to bloggers; Dan York’s report; listeners’ comments discussion; the music.
Blogs unjustly attack WalMart, a newspaper relaunches with a blog, banned words for 2006, Google Pack, what "podcast" means, a report from Lee Hopkins, a report from David Jones, communications and the West Virginia coal mine tragedy, listener comments, and more.
Top 10 Sources, new media job hunting, podcasts from the World Economic Forum, a study of CEO bloggers, a report from Dan York, comments from listeners on our 100th show, a couple regular comments, and more.
Intel update, more pay-for-play from The Lincoln Group, a podcast transcription service, intranet trends, an IM bot communicators could use, a report from Lee Hopkins, listener comments, and more.
Say goodbye to Intel Inside, a PR Swicki search, a victory against spam, a new PR metric, Podzinger is out of beta, pithy online communications, CEOs and tagging, Alaska Airlines employee comments on a blog report of a near-disaster, listener comments, and more.
A tag-based search engine, hijacked blogs, censorshop at MySpace, Typepad and Salesforce.com apologize for outages, the New York transit strike, the French parliament encourages Web piracy, a cell phone movie contest, listener comments, and more.
GM uses video iPod in media relations campaign; a Christmas shopping tale; we’re all tech junkies now; Eric Schwartzman’s interview with Doug Kaye; listeners’ comments discussion; measuring communication old and new; Dan York’s report; the music.
We interviewed Andy, author of the VOIPWatch blog and CEO of Comunicano and Bloggercomm.com, about the blogger relations program he initiated for Nokia.
Ghostwriting and commercialization in blogs; declining trust in corporations; Google buys a stake in AOL; effectiveness of ads in RSS feeds; Gmail on cell phones; Topix.net adds user content; Rubel quits "Across the Sound"; a report form Lee Hopkins; listener comments; transparency and blogs; Six Apart's communications failure; and more.
You Tube launches, self-destructing SMS messages, the Stuctured Blogging initiative, the future of the NIelsen ratings, Wikipedia goes head-to-head with Encyclopedia Britannica, listener comments, Neville's observations after meeting a new client, Eric Schwartzman interviews the San Francisco Chronicle's podcast editor Marcus Chan.
In this edition of For Immediate Release podcast interviews, Shel enjoyed a 53-minute conversation with Rick Klau, vice president of Business Development for , the RSS service.
About our podcast partner:
Rick Klau is Vice President of Business Development at FeedBurner, the market-leading feed management provider. He is responsible for cultivating and managing relationships with large media companies, entertainment networks, newspapers and a variety of other commercial publishers. Prior to FeedBurner, Rick held the same role at Socialtext, the first enterprise social software company. Previously, Rick was Vice President of Vertical Markets at Interface Software, now part of the Lexis-Nexis family where he held the position of company spokesperson. Rick has also held senior marketing positions at iManage through an IPO.
An accomplished public speaker, moderator, panelist and author of a popular blog, Rick has received extensive coverage in a variety of major media publications throughout his career including The Wall Street Journal, USA Today, CIO, InfoWorld, Inc. Magazine, Internet World, The Washington Post and more. He has published a number of books and columns covering the topics of technology, law, ecommerce and online security. Rick earned AB Degrees in International Affairs and French from Lafayette College, a JD from the University of Richmond School of Law and a Baccalaureate Degree from l’Université de Bourgogne.
Content summary: Yahoo acquires del.icio.us and inks a deal with Six Apart; IABC adds blogs, podcasts, and wikis to its Gold Quill competition; the Irish government uses RSS feeds for national budget updates; Wikipedia faces a class action lawsuit; Nokia undertakes a blogger relations program; IT control of communications content; using podcasts to reach company truck drivers; a report from Lee Hopkins; listener comments; and more.
Content summary: Listeners’ audio and email comments (a proto-vlog in Australia; the future of newspapers; IBM’s podcasting guidelines; what’s the best tool for starting an electronic conversation?; PR and propaganda; offending employees with guidelines for personal presentation; how HR can use blogs; more on the future of PR to add to show #91) Wikipedia dust-ups; reflections on Les Blogs 2.0 conference and the notion of blogger civility; European publishers attack Google; upcoming FIR interview; the music.
Special edition: A report on the future of public relations and the skills practitioners will need to succeed.
Content summary: Listeners’ comments discussion (changing intro music for FIR book review podcasts; working on new H&H Report intro music for show #100; World AIDS Day; Blog Marketing book for review; tapping into FIR; Sony BMG going down the drain; two sides of crisis communication; new media tools not so effective in parts of Asia; blogs and HR communication; experiences with Google ads; not good PR by China); moderating a panel at IABC Europe conference; British Airways catering problems continue; new Daimler Chrysler CEO and culture change; a new RSS tutorial; Firefox 1.5 is out; Blogspotting’s first podcast-focused podcast; iPod synching problems; Corante Network launches; GM Fastlane takes on marketing discussion; IBM’s first external jam; interviews from Eric Schwartzman and David Jones.
In FIR #89, Shel reported on “Going the Distance,? Steve Rubel’s initiative to open up a dialogue with high-level PR executives around kick-starting practical understanding and use of consumer-generated media in their agencies. Since reporting on “Going the Distance? this morning, Steve has removed the restriction that limited participation to high-level agency execs. As Constantin Basturea, owner of The New PR wiki (where the initiative is hosted) explains, “Steve Rubel announced...that the Going the Distance project is no longer invitation-only. If you have already an edit password for the NewPR Wiki, you can contribute. If you don’t have the password, please contact Steve or send me an e-mail."
Content summary: AOL Journals update, a cheat sheet lets customers circumvent your IVR system, an ex-Googler starts a blog, replacing press releases with blogs, the future of newspapers, Steve Rubel’s high-level discussion on TheNewPR, an open-source marketing example, listener comments, and more.
In this edition of For Immediate Release book reviews, Neville and Shel discuss “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers,? the new book on blogging and businesses by Robert Scoble and Shel Israel, to be published in January 2006.
The Book:
“With a foreword by Tom Peters, author of such business bibles as ‘In Search of Excellence,’ this book uses more than fifty case histories to explain why blogging is an efficient and infinitely more credible method of business communication. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. Business and marketing decision-makers will find themselves excited about the possibilities after just a few pages.? (Promotional text.)
The Authors:
Robert ScobleRobert Scoble is a technical evangelist at Microsoft and maintains the popular blog Scobleizer. Besides blogging, Scoble is part of Microsoft’s Channel 9 videos team producing educational and evangelist mini-films targeted towards students and professional developers. He is Microsoft’s best-known blogger whose blog is read by millions of people annually and is the top-ranking business blog among Technorati’s Top 100 blogs.
Shel IsraelShel Israel writes and speaks about blogging, communications and innovation. He also consults with startups as a senior strategy and communications advisor. He is editor-in-chief of Conferenza Premium Reports, the leading newsletter covering technology industry executive conferences. A self-proclaimed recovering publicist, Israel spent more than 20 years as a PR executive specializing in technology startups. He played a key strategic role in introducing some of technology’s most successful products, including PowerPoint, FileMaker and Sun Microsystems workstations.
Content summary: Show 100 wish; The Sunderland experience; listeners’ comments; new free RSS and wiki tools; angry AOL bloggers push boycotts; blocking bots from stealing content; Google’s new head of communications in Europe and other developments; Eric Schwartzman’s Spinfluencer report; join the FIR community; upcoming interviews and book reviews; and more.
Content summary: Listeners’ comments (the FIR comment line; FIR RSS feeds; Shel’s website calendar; group vs. individual blogs; blogs and podcasts as conversation; the appropriateness of blogs as part of integrated marketing programs, Poynter’s E-Media Tidbits blog); Neville’s trip to the University of Sunderland, FIR has a Frappr map, more on Waxmail, Heather Green’s new podcast, an update on Typepad’s service levels, Krause Taylor Associates and SixApart respond to blogger criticism, GM Fastlane gets heat for an out-of-synch post, an airline introduces a blog for its loyalty program, Dan York’s report (PR companies that get it; Business Week’s article on “50 Smart Ways to use the Web;? the accuracy of podcast download statistics, Neville’s trip down memory lane recalling HTML Assistant, and why podcasts are different from streaming audio), the Sony rootkit crisis and why communicators need a seat at the management table, Neville and Shel react to Shel Israel’s post about blogs and integrating marketing, a government agency in Florida yanks a blog, and music from the Podsafe Music Network.
The deal with K7.net: Use it or lose it. That’s what I learned after I got an email comment from Bryan Person, who tried to call the comment line but got a notice that it was inactive. When I logged into my account to reactivate it, K7.net assigned a new phone number. I guess I’ll have to call the line once a month if nobody else does, just to keep it active! In any case, here’s the new number: 206.222.2803. Somebody call and leave a comment just so we know it works.
Content summary: Listeners’ comments (Blue Boxes and phone phreaks; the music industry and podsafe music; recommended IT Conversations interview; Daily Telegraph starts podcasting; more on the anti-blog backlash; regulating American political blogs); Wikipedia defends itself; report from the Portable Media Expo; most powerful women bloggers list includes a man; Podcaster News launches; My Syndicaat RSS engine debuts; Lee Hopkins’ Report; blogger relations and public relations; PubSub PR List; addressing questions from the Financial Times on companies and blogging; latest Speakers & Speeches podcast posted; upcoming FIR interviews.
Content summary: Listeners’ comments (getting online when traveling abroad); strife in podcast land; a lawsuit against Apple goes international; don’t play non-podsafe music: the warning from Adam Curry’s recent experience; blaming bloggers for rioting in France; eBay introduces more RSS feeds; Dan York’s Report; search strategies for PR; questions from a Financial Times feature on blogs; exploding the myths about podcast advertising.
Content summary: How we recorded today’s show; views on Hawaii; listeners’ comments; RSS discussion; The Spinfluencer interviews Alex Ben Block; the ousting of the Financial Times’ editor; US Democrats defeat blogger immunity bill; new survey on employee communication; how market researchers can use blogs; Lee Hopkins’ report; and more.
This panel discussion in London, organized by the British Association of Communicators in Business and the IABC UK Chapter, was titled “Join the Virtual Revolution.? The organizers described the event:
“Digital media is changing the way we communicate. Just as we’ve got our heads around the internet, email and mobile technology, a new wave of tools are becoming increasingly relevant – blogs, wikis, podcasts, RSS and integrated mobile devices. What are these tools and how can we use them to communicate with audiences? More importantly, how can audiences communicate with us? And if everyone is a communicator, how can we control the message? The on-demand, digital world offers communicators new and exciting opportunities and challenges.?
The panel was moderated by Ben Hunt, Editor of the Financial Times’ Digital Business. In order of their presentations, the panelists were Neville Hobson, communicator and FIR co-host; Neil McIntosh, Assistant Editor of Guardian Unlimited; and Euan Semple, BBC Director of KM Solutions.
Content summary: Listeners’ comments; Euroblogs survey; Steve Rubel and the cancer blog; speaking engagements; the anti-women ad executive who resigned; Bacon’s cluelessness; Panasonic’s character blog; Arla Foods three blogs; Dan York’s Report; pimping for podcast votes; and more.
Content summary: Listeners’ comments discussion; launch interview with Jen McClure of Society for New Communciations Research; Forbes magazine attacks blogs; minding the conversation gap; Lee Hopkins report.
In our second special audio file, we offer up a panel discussion presented on Wednesday, October 26, 2005, in New York City, hosted by the Council of Public Relations Firms at its Content summary: Listeners’ comments discussion (creating a reverse thesaurus; what’s in a name: ‘business continuity planning’; more on hearing about blogs; Libsyn glitches with podcast downloads); Yahoo RSS white paper; faux research from Advertising Age; the use of blogs during labour disputes; TypePad has service problems from rapid growth; OpenOffice 2.0 is out; Waxmail for voice email; Microsoft joins Yahoo and Google with a book project; Dan York’s report; Shel’s report on the CPRF panel in New York; upcoming FIR book reviews.
Panel discussion: “Straddling the Fault in a Shifting Media Landscape: New Roles for PR?
In our second special audio file, we offer up a panel discussion presented on Wednesday, October 26, 2005, in New York City, hosted by the Council of Public Relations Firms at its Critical Issues Forum 2005. The panel was titled, “Straddling the Fault in a Shifting Media Landscape: New Roles for PR.? CPRF described the session:
“Media relations is a cornerstone of the public relations profession. As the field of journalism undergoes fundamental changes and new means of personal communications gain in popularity, what are the implications for public relations firms? Hear what firms can do to use new communications platforms to help their businesses.?
The panel was moderated by Jonah Bloom, executive editor, Advertising Age. Panelists included Stephen Baker, senior writer for BusinessWeek and co-author of the Blogspotting blog; Richard Edelman, president and CEO of Edelman Public Relations, Ross Mayfield, CEO of SocialText, and Shel Holtz, principal, Holtz Communication + Technology and co-host of For Immediate Release.
Content summary: Listeners' comments discussion (podcast artwork and iTunes; fake blogs; 'sprawlopolis'; Blogger.com and Captcha; how to measure podcast listenership; what's "The Giant Global Focus Group" at IABC EuroComm); The Spinfluencer interviews Heather Green; Neville guests on Britcaster podcast #3; anonymous Publix employee blog vanishes; measuring blog effectiveness; Guidewire responds to blog survey criticisms; PRSA cancels Florida conference; legal woes for Apple over iPod nano; Lee Hopkins' report; upcoming FIR interviews and book reviews.
Content summary: Splogs and Blogspot, questionable observations from IABC's Canada conference, an intimidating panel, a new publisher lawsuit against Google, LA Podcasters’ Freeway Series, Dan York's contribution, a fake Harriet Miers blog, two blogging studies, listener comments, and more.
Content summary: Listeners' comments discussion (more on, and from, the anonymous Publix blogger; loving the new FIR logo; transcribing show notes; proactive vs. reactive again); IABC's new website; software to help eliminate jargon from writing; Technorati's latest state of the blogosphere; Lee Hopkins' report; The Conference Board Europe's communications meeting; no podosphere PR yet; PR Week's media trends to watch; Dan York's report; upcoming FIR interviews and book reviews.
Content summary: Listener's comments, Emerce Eday in Amsterdam, RSS use study, Microsoft's proposed RSS logos, Skype cordless handset, Microsoft and Yahoo link IM clients, Google Library project update, The Spinfluencer interviews Ron Bloom, reactive vs. proactive communication, Apple launches video iPod, the anonymous Publix employee blogger, and more.
Content summary: Listeners' comments discussion (employee engagement; bad PR gimmick with a fake blog; how to stimulate blog comments); Cillit Bang PR debacle update; helping victims of the Pakistan earthquake; US court ruling on not identifying an anonymous blogger; Yahoo! Podcasts launches; Google's RSS reader; CBC employee lockout follow-up; Lee Hopkins' report; the new FIR logo; changes with FIR show notes.
Content summary:Edelman/Technorati survey results, AOL’s instant messenger hits the blogosphere, a threat to Microsoft Office, Apple’s upcoming announcement, a new communications podcast, the Conference Board podcasts, a report from Dan York, a cautionary tale of comment spam and fake blogs, listener comments, and way, way more.
Content summary: Listeners' comments discussion; changes to podcast show notes; PR waking up to social media; Neilsen survey on RSS subscribers; Wikipedia article posted on Wikipedia; book publishers using podcasts; blog spam forces a blog to close; Lee Hopkins report; Yahoo! to start digitizing books; US GAO publishes Ketchumgate findings; podcasting at The Conference Board.
Content summary:Listeners' comments, an update on the iPod nano, Wikimedia's open-source textbook project, more on soundvertising, Neville's cheese sandwich, a great quote for making the employee blogging case, Whirlpool starts a podcast, a business podcasting white paper, Neville's new mixer.
Content summary: Listeners’ comments discussion (building engagement; figuring out b5media; the problem with Google Print; good and bad batteries; ID3 tags; finding the needle in the haystack); soundvertising with Senseo; sound quality challenges with podcast interviewing by phone; podcasting: tech challenges and communication opportunities; new business podcasts; tagging; Lee Hopkins report; end of the road for Land Rover customer; Apple’s problems with scratchy iPod nano; PR Week RSS feeds.
Listeners’ comments discussion; Global PR Blog Week 2.0 update; b5media blog network; organization change at Microsoft; copyright lawsuit against Google Print; blogging guidance from Reporters Without Borders; categorized RSS feeds from PR Newswire; reports from Dan York, Eric Schwartzman.
Listeners’ comments discussion (sound improvements; Dmoz.org; podcasting in higher education, and in business schools with RSS and Blackberries; lighting the blogging flame; podcasts at different bit rates); Global PR Blog Week 2.0; review of PodcastCon UK; Sun warns employee bloggers about confidentiality; Phil Gomes starts a podcast; Business Week’s podcasting efforts; viral marketing to support a charity auction; Chrysler misses the boat with media blog; from Our Correspondent Down Under.
Listeners’ comments discussion; new research from IABC Foundation; Google Blog Search; Yahoo! Mail; PodcastCon UK; a how-two ebook on podcasting; new white paper on corporate blogging; Chrysler media blog.
In this edition of For Immediate Release podcast interviews, Neville enjoyed a 47-minute conversation with Gerry Murray, President of IABC Belgium, and a management and communication consultant. Topics discussed include: development plans for IABC Belgium, the new Chapter website and new President’s blog, the challenges in engaging members throughout Europe, professional development opportunities for IABC members.
Listeners’ comments discussion (bandwidth, bit rates and listening preferences; jazzed about podcasts; answering the logo call); PR firms with no RSS; emergent journalism with PublicNow.com; IABC’s Katrina initiative; Queen of Sky sues Delta; eBay acquires Skype, Oracle grabs Siebel Systems, America West goes to US Airways; two new European podcasters; 20 uses for podcasts; 7m iTunes podcasts; from Our Correspondent Down Under; blogs that front sales sites.
Listeners’ comments discussion (podcast junkie; support for parents; Ray Nagin interview case study; non-primary audience listener); Katrina - public service announcements, has Katrina saved the US media?, controversy over the word ‘refugee’; new reports from IBM, Edelman and Intelliseek; wikis, news releases, buttons and podcasting; the critical pieces in the change communication puzzle; text vs. audio - the conversation continues; changes to the FIR RSS feed.
In this first offering of Speakers and Speeches, “For Immediate Release? is pleased to offer a 1:34 speech—including Q&A—by Mary Hodder, delivered on Tuesday, Sept. 6 at a meeting of the bloggers and RSS special interest group of the East Bay (California) IT Group (EBIG).
Listeners’ comments discussion (new media, resumes and Googling job seekers; book promotion and blog tours); interviews and reviews; Ray Nagin’s radio interview, Zip 71101 podcast interviews and more Katrina news; new weekly podcast from Steve Rubel and Joseph Jaffe; from our Correspondent Down Under; Darren Barefoot argues that text is better than audio.
Review of "Podcast Solutions, The Complete Guide to Podcasting," by Michael W. Geoghegan and Dan Klass.
Listeners’ comments discussion (more on the PR blogger trackback stand-off; trackback spam; affinity for podcasts; FIR impacts HR; anonymous ok, but not cute and clever; show notes, etc); Hurricane Katrina and the role of blogs; developments in instant messaging; fired for blogging; blogger being sued; the Spinfluencer with Leo Laporte.
Listeners’ comments discussion (pitching journalists; IABC recognition; great iRiver recording; how email spies work); blog etiquette: Steve Rubel and Jeremy Pepper trackback stand-off; Max Hansen’s second report from Blog Business Summit; the latest on Dell hell; Lee Hopkins reports from Australia; communication channels in organizations in times of change.
Listeners’ comments discussion (Google Talk; being offline for 24 hours; briefer show notes and iTunes Chapter Tool; CBC’s ad structure; PRblogs.org; show links; FIR brings Dan the news); Ziepod; Max Hansen reports from Blog Business Summit; Jeff Jarvis gets a result; Eric Schwartzman’s Spinfluencer report; CBC follow-up.
Listeners’ comments discussion (Josh buys a podcast rig; no problem with anonymous blogging; big thanks to FIR listeners); locked-out CBC employees with podcasts; an interview from the CBC picket line; Share your Story success; PodcastCon UK starts interviews; IABC Belgium starts a blog; no, your email is not private; get used to hearing about splogs; PRblogs.org launches; blog advice for Adobe; WordPress challenges; Skylook success; impressions of McGraw-Hill; an OPML party.
Listeners’ comments discussion (blog comment moderation; alternatives to British Airways; FedEx the new ‘blogger Satan’; iPod display; news about Furl; why Hill & Knowlton started employee blogging; spicing up web pages; Skype for business calls; cool Jyve; smart Segway; Audacity and ID3); new audio recording equipment; no credibility for anonymous blogger; Cruisebox kick it; a cautionary blogging tale; speaking geek; Dell customer service hell again.
RSS, Atom and phonetic alphabet; listener's comments discussion (global Hill & Knowlton blogging; registering podcasts with iTunes; Yahoo's Blog for Hope); suing anonymous bloggers; finding new voice talent; French PR firestarter; big issues for British Airways and Gate Gourmet; Unilever monitors blogs; the war against blog spammers; Blog Business Summit; challenges with trackbacks on Blogger; changing blog hosting services; upcoming interview.
Listeners’ comments discussion (ID3 tags, an open-source RSS tool for audio, Skylook, copyrights and podcast music, pocasting librarians, “Advertising by the Government of Canada,? and Free Government Information); Hill & Knowlton UK’s employee blogging initiative; Neville’s new computer; Neville’s new blog, the redesign of Desirable Roasted Coffee; our interview with Constantin Basturea; the RSS feeds for Google News; would you pay for podcasts?; RSS and podcast password authentication; AttentionTrust; is innovation dead in Japan and the UK?
Content summary: Listeners’ comments discussion (get the message out with blogs; new features for Talk Digger; enjoying the show and music; getting a purpose going forward; yes to password-protected RSS feeds; surreal iPod experience; being blown away by show #56 as a great podcasting tutorial; iPod alarm clocks; less time to appreciate podcasts; podcast music copyright); Podcast Awards and pimping for votes; Google blacklists CNET; Skylook plug in to Skype; Yahoo audio search; IBM podcasts and the first one from space; a new book on blogging and a great essay; upcoming interviews.
In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 55-minute conversation with Jeff De Cagna, founder of Principled Innovation LLC. Topics and themes discussed include: the challenges for volunteers and staff of association; reducing governance in associations; advocacy and taking stands on issues; the dead strategic planning model and what should be in place instead; opening up to new ideas and learning; the uneven distribution of a future that’s already here.
Geek News Central comments, Blog digger, Fox Network podcasts, Talkr, GoingOn, Business Blog Consulting, Just Fired, Kryoptonite update, a report from Lee Hopkins, listener comments, and more.
Listeners’ comments discussion (on getting value from FIR and where to listen; European digital rights); BlogHer on Saturday; Dave Winer’s OPML editor launched; Podscope indexing every podcast; indie podcasters On A Podcast; made up quotes in press releases; PR bloggers should quit whining about being pitched; the missing link in mission statements; blog search tools comparisons; upcoming interviews; Podcast Awards.
Listeners’ comments discussion (on winning credibility in the blogosphere); Land Rover campaign update; road testing BlogPulse Profiles; Fast Company’s blog jam; talent and innovation depart Ford and Hewlett-Packard; an interview with Intelliseek about BlogPulse and BrandPulse; new data from Pew; AdCandy’s open approach; pledge for digital rights in Europe; PodcastCon UK; CNET podcasts; Mike Manuel and clear thinking; BBC Backstage innovates; Yahoo snaps up Konfabulator.
Listeners’ comments discussion (on videocasting; success with iTunes; codes of ethics; blogging about Dell and Land Rover; concerns about Technorati); Canon’s new tool; Blinkx TV and Smartfeed; BlogPulse relaunched website; Global Blog8Live launches; helping Shari Kerzrok; Land Rover customer dissatisfaction campaign; PR Week on podcasting; report from the Spinfluencer; RSS advertising in Europe; Podcast Awards.
Listeners’ comments (more 50th show congrats; do one topic; intercontinental collaboration; a milestone and keep going; the word is getting out; seeking PR feedback; more on blog design and usability; the power of the blog for customers; monitoring and tracking blogs); Adrian Melrose and his Land Rover, continued; advice from GM to would-be bloggers; business scandals at Volkswagen and Infineon; LA Times and ethics guidelines; what’s up with Technorati?; FeedDemon on beta test.
50th anniversary greetings; listeners’ comments (podcasting won’t disappear, iTunes problems; an interview suggestion; the power and passion of podcasting; providing insight on podcasting); weblog design confuses visitors; CBS News editorial blog and the BBC’s open source developments; dissatisfied Dell and Land Rover customers who have blogs.
Listeners’ comments (on credibility, trust and relationships; bloggers should ask first; get over show length; speed up the blog; iTunes and subscribing to the show); iTunes, podcasting and RSS concerns; countering a view that podcasts are a fad; the London bombings and the milestone role of citizen journalism; what African bloggers say about Live8; from Our Correspondent Down Under; the Ketchum saga continues.
The London bombings; communication plan for new media available for download; listeners’ comments (on mixing a real CEO blogger with a fake blog; explaining open source marketing; critical analysis of Virgin’s New York podcasts; political PR in the US and EU; a new podcast browser); report on raising awareness in the UK about new media; Technorati tags, Expression Engine and no answer from Technorati support; social media, trust and what’s now on/off the record; last words on the length of this show.
Listeners’ comments (positive opinions about podcasts; negative opinions about Virgin’s New York podcasts; sans-serif fonts and the new generation; is open source marketing open?; a suggestion for FIR #50; mixing a genuine CEO blogger with a fake Toyota Yaris blog); Six Apart upgrades TypePad; call for ideas for blogging IABC’s next conference; Steve Rubel’s first podcast; a terrible tale of a criminal blogger; from Our Correspondent Down Under.
Listeners’ comments (on iTunes 4.9 and bandwidth, IABC Cafe posts, blogging the Nortel AGM); podcasts and Polish sausage; the launch of iTunes 4.9; Virgin Atlantic’s New York podcasts; PR Week UK talks about blogs; IABC International Conference; IABC Fellows; FIR celebrates 50 shows on July 14.
Listeners’ comments (on wit and wisdom from FIR; being stunned by Tudor Williams and Angela Sinickas; the heroes from Siemens USA); nice London hotel: blogging the IABC conference; bad press for the EC and the waste of the EU; the PR, blogs and press releases mashup; MIT surveys blog usage; Todd Cochrane’s podcasting book; blogs, RSS PR and SEC requirements; long podcasts and listening to FIR.
Listeners’ comments (on CEOs blogging internally; lower case is the way to go; KetchumIdeas; more on RSS; polls on blogs; getting the right URL; more on Ketchum; introducing The Spinfluencer); audio report on the power of gossip; better ways for doing podcast show notes; read your email out loud; more on Ketchum; Scandinavian employee survey; BritCaster; Dutch business blog meeting.
In this edition of For Immediate Release podcast interviews, Shel enjoyed a 28-minute conversation with Jochen Specht and Jim Lukach of Siemens USA addressing implementation of RSS feeds and blogs on the company’s intranet.
In this edition of For Immediate Release podcast interviews, Shel enjoyed a 49-minute conversation with Angela Sinickas, ABC and Tudor Williams, ABC, two of the leading internal communications measurement authorities in the business.
In this edition of For Immediate Release podcast interviews, Neville enjoyed a 40-minute conversation with Josh Hallett, CEO of Hyku LLC. Topics and themes discussed include: consulting on blogs and other new-media channels; how blogs are being used in Florida, eg, in education, local government; mainstream media and blogs; working with PR and marketing firms; views on BlogNashville; podcasting developments; a look ahead for blogs in Florida.
Listeners’ comments (on Bluetooth headsets; +1 isn’t just the US; how could it be bad for a CEO to blog internally?; on Wonkette; on fonts and fads; all the laptops were in Copenhagen; webinars about blogging produce good results; no politics in show #38; what about the LA Times wiki?); the LA Times wiki experiment; Edelman’s employee engagement blog; RSS feeds - again; WSJ’s Walt Mossberg on blogs; nice FIR review; new tech media podcast launches; FIR for people’s choice podcast awards.
Listeners’ comments (on the ROI of intranet blogging, on vidcasting and file storage, Firefox tabs, organizing podcast thoughts, PRs who don’t focus on what’s happening online); sans-serif or serif fonts?; what if the novelty of blogging wears off?; is a corporate blog an oxymoron? Business Week integrates online and print; PR gaffes #2 and #3; PR blogosphere talk about Ketchum; vSkype and FireANT.
Listeners’ comments (on the linear nature of podcasts, RBLs, organizing thoughts about podcasts); guidelines for employee blogging; the Communication Directors Forum; communication measurement; what if the novelty of blogging wears off?; blogging and engagement; sans-serif or serif fonts?; rebuilding trust; blogs for tourism; the Ragan Corporate Communicators Conference; IABC International Conference; Global PR Blog Week 2.0.
Guest co-host Sam Whitmore joins Shel for conversations about media and PR. Neville reports from London on the London Geek Dinner and his presentation at the Communication Directors Forum. As always, there are listener comments and more.
Listeners’ comments (on staring a podcast; Boeing’s blogging guidelines; full-time vs. part-time blogging; broken headsets; PR advice for the US government); keeping political commentary away; what’s next for Europe?; Lee’s 4 learnings; finding out who listens; podcasting growth and Apple’s lead; new books on podcasting; guest co-presenter for the next show; some of today’s RSS headlines.
Spam, RBLs and blogs; a governmental PR gaffe; companies seeking bloggers; short takes; and more.
Kensington lock follow-up, Trevor Cook savages "Naked Conversations," seeking freelancers via blogs, and Lee Hopkins from Adelaide.
Kensington computer locks, government adoption of social communication, blogs and trust, choosing the right tool, and (as always) more.
Listener comments, audio problems, podcasting updates, blogs as trust networks, the BBC, and more (as usual).
Mixing media, appropriate use of media, RSS on non-blog pages, internal communication measurement, and even more.
Downloading sounds, blocking blogs, the UK election, Business Week's new podcast, and more. Visit the official podcast site at http://www.forimmediaterelease.biz.
Show notes are at the official "For Immediate Release" blog:
www.forimmediaterelease.biz
Show notes are at the official "For Immediate Release" blog, www.forimmediaterelease.biz
Show notes are at the official "For Immediate Release" blog, www.forimmediaterelease.biz
Show notes are at the official "For Immediate Release" blog, www.forimmediaterelease.biz.