Marketing 4 Restaurants: Recent Episodes
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A lot of businesses thrive or die depending on the amount of marketing done. Here are some common mistakes we’ve observed that hinder most businesses: Zero marketing One of the most basic mistakes is simply not doing any marketing at all. Some believe that the product would be enough to carry the name around but […]
The post 169 – 7 most common Restaurant Marketing mistakes appeared first on Marketing 4 Restaurants.
We are back with the last part of the series on Restaurant Marketing Trends for 2023. In this final part, we discuss the remaining trends that we believe may influence a restaurant’s success this year.
- Using Artificial Intelligence for designThe thought of using artificial intelligence may be foreign to most but hear us out. There are a multitude of uses for AI in a restaurant and it’s mostly on the marketing or idea side. One simple way to use it is generating simple artwork. It can be used to generate quick, simple graphics for small areas of your business. As of now, it can’t beat actual artists when it comes to specific and well-targeted art but it sure can handle the low-level artwork. And you will get to save on costs in that department too.
Another use for AI is to inspire or jumpstart potential ideas for designs. Much of the time spent in design work is essentially drawing a baseline for the artwork and going off from there. Using AI to do this will greatly lessen the time and effort spent in this task.
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AI assisting in some ideas and guidanceUsing AI could also inspire or try interesting ideas like recipes. ChatGPT is one of those AI tools you can use for restaurant marketing and you may try it out to come up with interesting dishes. It may not produce excellent ideas all the time, but you may use it as a starting point where it’s open to changes in the recipes.
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Creating posts for social media presenceMaking content for your pages or websites, generally in marketing. Having the AI create simple posts to generate activity, customer reactions, and general social media presence. Doing so would save you time and effort. But make sure to create your own posts from time to time and not overly rely on this for now. Maybe in the near future, AI could handle this aspect of your business alone or with less attention required.
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Don’t be afraid to increase pricesWith everything in the world in general increasing in price and also inflation, increasing your price may seem counterintuitive but it makes sense if you think about it. Take, for example, resources like electricity, gas, and raw materials like food ingredients—its prices go up or die in this current economic climate.
Customers would also understand the price increase since generally, people know about how the economic was badly hit by the pandemic and they also understand the basic law of supply and demand.
And that is it for now! We hope these restaurant marketing trends have given you some insight on the trends that you should be looking out for in 2023 for your restaurant profitability! To learn more on how you can grow your restaurant in 2023, listen to the full podcast or check out our other episodes for Secret Sauce.
The post 168 – Restaurant Marketing Trends for 2023 Part III appeared first on Marketing 4 Restaurants.
Running a restaurant is hard. Let alone a small and budding one. Here to hopefully help you with certain aspects and decisions in running a successful restaurant, we are offering a few insights on what may or may not be good business decisions in regards to the restaurant business.
Following up on the previous topic where we discussed restaurant trends we may see in 2023, we will cover a few more trends that we believe will shape the restaurant business landscape this year.
4 Automating Certain Work AreasA trend that is steadily growing in popularity is the automation of certain tasks in the restaurant. There are a couple of reasons why going this route could possibly save you some trouble. One is that it is difficult to find staff, let alone good staff. And two, wages have gone up due to inflation, further adding into the difficulty of finding staff. The goal is to cut costs and negative variables associated with having a human component and having continuous and reliable output. Although automation is a good thing, we mustn’t forget that having good staff with a warm smile to interact with customers is still a better choice.
5 Adapting a People-First Approach in your RestaurantAlthough the previous trend suggests automation, there is still a lot of value in having staff with a pleasant personality and good work ethic. Like having a big, warm smile or the feeling of them genuinely being happy to serve and be there.
https://www.telegraph.co.uk/world-news/2023/01/09/worlds-best-restaurant-closes-starting-pay-interns-first-time/
Aside from the issues in finding good staff, there are a bunch of other aspects that make a restaurant have a more “people–first” approach. These are things like Menu Engineering that will help make your menu more accessible and have dishes that are reasonably priced and more. We have a great podcast featuring Nick Sarillo where we discuss in greater detail how to run a people-first approach.
6 Polarization of the MarketMarket polarization is a complex topic that requires some insight and research. The data will differ from area to area since it is hyper local. Meaning it depends on how the people in your area spend and what experiences they prefer or are interested to try out. Another factor would be the pricing of your food and the ambience of your front of house. Whether you go for a cheaper or more of a fine dining experience, good staff and a generally pleasant feel would go a long way in ensuring you retain consistent, repeating customers.
7 Having a SpecializationSpecializing your restaurant is a big decision that would have a long-lasting impact. It will be the main reason certain types of people would go to your restaurant. You can even do multiple specializations like a steak restaurant that focuses on being gluten-free. It’s just a matter of mixing compatible options.
8 Engineering an ExperienceA popular concept that has been making the rounds is paying for the experience. Most successful restaurants do have special experiences going on like Easey’s in Melbourne where you dine inside train cars. Or you could have a promo available, wherein customers may eat free whenever they eat a set meal within a specified amount of time the meal.
9 Properly Marketing your RestaurantsMarketing is really important in other fields and that is still very true in the restaurant business. You need to give a clear vision and specialization that is also easy to understand by your customers. Have enough hooks to get them in but also, most definitely have ways to keep them coming back as repeat customers.
That is it for now, we will be covering the last two trends in our next podcast. Tune in to our social feeds to be updated with our latest content.
Don’t forget to check out our free Restaurant Website Audits. If you think you’re missing out on your fair share of customers, maybe your web developer has made some of the common mistakes, which may not provide an ideal experience for your user. Book a free 15-minute no-obligation chat with one of our team and learn some of the best restaurant marketing some ideas on how to find more customers and grow your restaurant.
The post 167 – Restaurant Trends 2023 for Restaurant Profitability appeared first on Marketing 4 Restaurants.
We look at the big trends across technology, the economy, competition, and consumers to see how they will impact your Restaurant.
In this episode, we discuss some of the key restaurant trends that we believe will shape 2023 and may even help you boost restaurant profitability. From significant economic changes to smaller changes like food choices that may heal the soul to questions on whether deliveries will still be the same in this relatively post-Covid world? Join us in exploring the possibilities and learning the best restaurant trends in 2023 that can help grow your restaurant business.
A few big changes in the economy in 2023Before we delve into some of the trends that may be popular this year, here are some changes that we have looked into with regard to the events of the previous year and of course, the pandemic.
1. Constantly rising Inflation
A big cause of concern around the world is inflation. We are now feeling the lasting effects of the measures the world has taken to combat the effects of the pandemic
2. Soaring Interest rates
The flip-side of the inflation issue are the interest rates and how they continue to rise, thus greatly impacting consumers worldwide.
3. Issues in labor or employment
From issues of borders closing to difficulties and challenges for some workers to search for jobs, various issues and challenges have presented themselves for labor and employment.
4. Less competition – A silver lining
One of the good things that came out of the issues brought on by a damaged economy due to covid is having less competition.
5. Issues in availability, supplies, and logistics
Another thing that has changed is supply lines or availability of resources. A Changes in the local logistics of suppliers have also impacted a lot of restaurants.
Restaurant Trends in 20231. A shift from vegetarianism to flexitarianism?
In the trends surrounding vegetarian meat, we believe there will be an increase in flex (flexitarian) and a decrease in fake meat.
People want the health benefits of eating vegetables while having the taste of meat.
2. Various elivery methods that may fit your restaurant business
The next thing that has had a big change is on the subject of delivery. A recent move that surprised the restaurant community is Deliveroo pulling out of Australia.
Given this, some restaurants are looking for alternatives that are complex, effective, and critically profitable options regarding delivery. Here are a few simple alternatives for delivery options that will help your restaurant grow:
a. Pick-up only
b. In-house delivery
c. A hybrid approach
d. Multiple delivery aggregators
e. Drone Delivery
3. Comfort Food
With inflation and various other challenges around the world—from inflation, fear of job security, war–all of these add up to have a fear effect and a general air of uneasiness to everyone.
Want to learn more about how to market your restaurant and grow? Get in touch with us today. We’ve got tons of restaurant marketing ideas, marketing strategies and tactics from various restaurant marketing experts. We also have a data-driven pool of ideas that can help you find more customers for your restaurants and also turn them into repeat customers.
2022 was a tough year for a lot of Restaurants, and 2023 may be tougher, but there are a lot of opportunities, especially with changing consumer preferences.
Have a listen and see how this will affect your Restaurant.
Don’t forget to check out our free Restaurant Website Audits. If you think you’re missing out on your fair share of customers, maybe your web developer has made some of the common mistakes. Book a free 15-minute no-obligation chat with one of our team and get some ideas on how to find more customers.
The post 166 – Restaurant Trends for 2023 appeared first on Marketing 4 Restaurants.
Deliveroo today announced that it’s Australian subsidiary is going into voluntary administration. The company stopped trading on Wednesday. Deliveroo commenced operations in Australia in 2015 and is reported to have had 15,000 workers, although the number of orders each rider was getting was unknown and likely to be low. Why is Deliveroo leaving Australia now? […]
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We discuss why your Google My Business account is so important and give you simple steps to grow your revenue with a GMB account that works. Have a listen and make sure that you are ticking all of the boxes that Google needs to send you all of the customers that your Restaurant deserves. Don’t […]
The post 159 – Optimizing your Google My Business account for Fun and Profit appeared first on Marketing 4 Restaurants.
This is the second part of podcast series on how delivery aggregators are destroying the Restaurant industry. We discuss what tactics restaurants are using to build profitable Restaurant delivery businesses. If you missed part I, make sure you catch up on it, because we discuss all of the issues, particularly with Deliveroo. Don’t forget to […]
The post 158 – How your Restaurant can fight back against Deliveroo and other Delivery companies appeared first on Marketing 4 Restaurants.
This is the first part of podcast series on how delivery aggregators are destroying the Restaurant industry. Deliveroo and their Dark Kitchens could see a fundamental difference to the way we eat, with negative impacts for employment, food quality and even, I believe, social cohesion. Have a listen to understand the real impact on Restaurants. […]
The post 157 – The Death of the Restaurant Industry and Deliveroo – the company that wants to kill it appeared first on Marketing 4 Restaurants.
Restaurant Yield optimization is an advanced technique for restaurant profitability, but there is nothing stopping all Restaurants from implementing some of the easier techniques. We discuss how it can work in your Restaurant. Don’t forget to check out our free Restaurant Website Audits. If you think you’re missing out on your fair share of customers, […]
The post 156 – Ideas for Restaurant Yield Management appeared first on Marketing 4 Restaurants.
Restaurant Yield Management is a key tactic for profitable Restaurants. We discuss real-life examples that are easy to implement in your Restaurant so that you can increase profitability for your Restaurant. In our previous episode, we talked about the importance of marketing for your restaurant. We tapped into the right practices and other factors involved […]
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Marketing for a Restaurant is often the missing ingredient for Restaurants. This is Part 2 of our series on why Restaurant Marketing is so important for Restaurant owners. These days have the best food is nowhere near enough to be successful. Remember – you don’t want to have the best Restaurant that no one has […]
The post 154 – Is Marketing the missing ingredient in your Restaurants Secret Sauce for Profitability? appeared first on Marketing 4 Restaurants.
In the last episode, we discussed the best free Restaurant Marketing tools you can use to boost marketing campaigns for your restaurant. These are just the show notes for our Episode on Why your Restaurant needs marketing. Make sure you download this episode and have a listen as James goes into a lot more detail […]
The post 153 – 7 Reasons why your Restaurant needs Marketing appeared first on Marketing 4 Restaurants.
This is the second part of our 2 part podcast series on Restaurant Marketing Technologies that many Restaurants use to grow their restaurant profitability. The technologies we discuss today are ones that we use and that are either free or very cost effective. In the last episode, we talked about free and effective marketing tools […]
The post 152 – A list of free Restaurant Marketing Technologies for your Restaurant appeared first on Marketing 4 Restaurants.
This episode covers Marketing Technology for your Restaurant, or Restaurant Martec – free or cheap tools that many Restaurants use to increase the effectiveness of their Restaurant Marketing and increase Restaurant Profitability. In the last episode, we discussed the future of restaurant online ordering systems. We talked about how it makes the purchasing experience seamless […]
The post 151 – What is in your Restaurant Martec stack? Restaurant Marketing Technology you should be using. appeared first on Marketing 4 Restaurants.
This Restaurant podcast episode looks at how Restaurants can best manage the changes in the industry with Online Ordering Systems. If you missed our series on Restaurant Value Engineering definitely check it out, it is one series that has received some of the best feedback. Right click here and save-as to download this episode to […]
The post 150 – The Future of Restaurant OnLine Ordering Systems appeared first on Marketing 4 Restaurants.
This is the fourth episode in our Restaurant Value Engineering podcast series. In the last episode, we talked about 5 of 10 ways you can utilize Restaurant Value Engineering to boost value and make a profit. For this episode, we go over the next 5 helpful ways to use Restaurant Value Engineering to boost your […]
The post 149 – Restaurant Value Engineering appeared first on Marketing 4 Restaurants.
This is the third episode in our Restaurant Value Engineering podcast series. In the last episode, we broke down the marketing and business strategy of KFC Japan through the lens of Restaurant Value Engineering and how you can implement a similar concept for your restaurant. This episode talks about 5 great ways Restaurant Value Engineering […]
The post 148 – Restaurant Engineering Examples for Your Restaurant appeared first on Marketing 4 Restaurants.
With the recent listing in the UK of Deliveroo, we look at the Deliveroo business in Australia along with the other Restaurant Delivery Aggregators to see what the next 12 months will hold for them and for Australian restaurants. The listing, which saw a poor opening day with the stock closing at 287.45, down from […]
The post How sustainable is Deliveroo in Australia? appeared first on Marketing 4 Restaurants.
Restaurant Value Engineering- KFC and Christmas in Japan This is the second part of our Value Engineering episode and this time we will delve into a case study. Restaurant Value Engineering is a fairly new term for restaurants but has been in practice in some industries. They are doing some components of it but this […]
The post 147 – KFC and Christmas in Japan, A Restaurant Value Engineering Miracle for your Restaurant appeared first on Marketing 4 Restaurants.