Building African Brands: Recent Episodes
Anesu-Tendesai Chikumba
What does it take to build an African brand?
To create for your home country, with your continent in mind, while competing with international brands that already have the advantages of economies of scale, and yet you still compete because your target audiences have access to their technology, products and services. And you compete because you want your efforts and your offering to be recognized globally.
What does it take to build a brand that embodies where you come from yet uses strategies that have been found to work but need to be adapted for them to work in your environment: In the African environment?
Welcome to Building African Brands, a podcast by The Created Creative where these questions and more will be answered through weekly episodes with brand strategist and online marketer Anesu Chikumba.
This podcast is all about the entrepreneur’s journey to building a strong brand and the ways to attract people that can relate to and see value in it. Each episode is designed to help you understand and use the building blocks of branding to level up your business, apply practical business and marketing tips that will move you from passion to profit. You will learn how to create and promote your services by using tools such as content marketing, social media marketing, and online marketing.
If you are looking for a platform that encourages conversations about creating, innovating, building and branding for the African Market. Then subscribe and start listening.
Listen in to learn about one key element you need in your digital marketing strategy if you are looking to use social media to grow you business.
The difference between running an ad for brand visibility and lead generation is that
- An ad for brand visibility is created to reach more people for them to become followers or to engage and like your content. While
- An ad for lead generation is created to share an offer for people to buy into and encourage them to share their information. They give your business permission to contact them surrounding the offer they saw on social media through your social media ad. Ads for lead generation helps with visibility, while an ad for visibility may not help you get more leads.
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Listen in to this episode to learn about
- How Tracy Mapfumo started the award winning brand Eny's Treats
- What food innovation is
- Issues (and pointers) surrounding navigating the Zimbabwean agribusiness industry
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Tracy Vongai Mapfumo is a food innovator and founder of Eny's Treats. Eny's Treats manufactures wholesome snacks for urban health-conscious consumers. Through the brand, Tracy is working to transform Zimbabwean food into competitive products.
Her work with indigenous plants has seen her also take on the role of a research consultant and trainer with a focus on under utilized indigenous plants that have commercial value. Holding a BSc in Agriculture: Crop Science, Tracy is also a Michigan State University Fellow who has won numerous awards including Best SME in the Women in Agribusiness Awards, Ndine Thaza Season 6 Winner, CBZ - YEP Start Up Business Winner2019, and UNDP Youth Connekt First Runner up 2019.
Follow Tracy's journey as she grows Eny's Treats!
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This is part two of the Episode with Roland Byagaba founder of Muwado
Listen to this episode to learn about:
- Artificial Intelligence (AI) And content creation
- How Muwado is usng AI as a platform for African writers
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Byagaba Roland is a Ugandan ICT and media professional, and entrepreneur. He is founder of Muwado -an African Storytelling Platform that not only enables African creators to share their content and build community, but to also monetize their work on the platform and essentially earn from their stories.
Connect with Roland on LinkedIn
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Join Muwado here.
facebook.com/muwado
instagram.com/muwado
linkedin.com/company/4987695/
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Listen to this episode to learn about:
- the journey in building Muwado an African storytelling platform for content creators to monetize their content
- The need for localized solutions tailored to the needs of Africans
- How Muwado went from being a personal blog to platform
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Byagaba Roland is a Ugandan ICT and media professional, and entrepreneur. He is founder of Muwado -an African Storytelling Platform that not only enables African creators to share their content and build community, but to also monetize their work on the platform and essentially earn from their stories.
Connect with Roland on LinkedIn
_________________________
Join Muwado here.
facebook.com/muwado
instagram.com/muwado
linkedin.com/company/4987695/
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Listen in to this episode for:
- The journey in building Dawa Health
- How Dawa Health benefitted from being an AI (Artificial Intelligence) early adopter
- When you may need to pivot in your startup
- Using the needs of your target market to guide the growth of your brand.
Progress Success Mahureva is Co Founder and Chief Operating Officer of Dhawa Health a a Zambian based health tech startup that integrates AI tools and community health workers, to enhance maternal and child health services. Dawa Health’s AI models helping in identifying high-risk pregnancies which is a crucial step towards reducing maternal mortality. Progress himself is Zimbabwean and having notable footprint in the start up ecosystems in his home country as well as in , Rwanda, and Nigeria (and of course Zambia). His passion for tech has led him into spaces where he is not only able to learn, but also teach.
Connect with Progress Here
About Dawa Health:
Zambian startup, Dawa Health is an AI-powered network of mobile clinics democratizing access to health for pregnant women, nursing mothers, & paediatric patients.
Through a digital health platform, a network of health agents, and point-of-care support, Dawa Health is reducing maternal and neonatal mortality in Sub-Sahara Africa.
Follow Dawa Health:
https://dawa-health.com/
https://www.facebook.com/dawahealth
https://x.com/dawa_health
https://www.linkedin.com/company/dawamed/
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Have you been wanting to start building your personal brand online but aren't sure of what to share.
Thinking about the kind of social media content to post can be daunting if you don't have a starting. Listen to this episode for three content types that you can start sharing on your social media platforms today to get started with building your personal brand.
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Did you know that I have a book?
Have a look at it here
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Have you been hesitant to start building your personal brand because you don't want to share aspects of your personal life?
When it comes to building your personal brand, you control how much your audience knows about you by what you share and engage with.
The first step is to decide on what you are willing to be vulnerable with and what you aren't willing to share about. It becomes easier to create the boundary when you are clear on this.
Listen in to this episode if you have had questions surrounding this as well as what to share for personal brand.
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Have you been considering building your personal brand?
Your personal brand is who you are and how people perceive you.
Personal branding is the ongoing process of (defining and) refining what you stand for; communicating this through verbal and non verbal channels.
There are many advantages of building your personal brand and the pros outweigh the cons on this one.
Listen to this episode for encouragement on building your personal brand.
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Get my book 30 Days of Gratitude for Entrepreneurs here
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Listen to this episode for Tongayi Choto's journey in building AfriBlocks with a focus on :
-Building Pan- African vs building for your African country
- The need for relationships to grow in the startup space.
- Community in the startup space.
- Afriblocks in Tech Stars 2021
Post a job on AfriBlocks: www.afriblocks.com
Become a freelancer on Afriblocks: Click here
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Tongayi Choto is Co-founder & CEO of AfriBlocks, a Pan-African freelance talent marketplace where African freelancers can provide remote services worldwide.
AfriBlocks made history as the first Zimbabwean based startup to be accepted into TechStars Accelerator and also funded by Google Black Founders Fund.
Tongayi is a leader in the web3 and Blockchain space, his startup, AfriBlocks, is a co-host of the Black Blockchain Summit, an annual fintech summit that takes place in Washington D.C USA, at Howard University. AfriBlocks also hosts the annual Freelancers Summit which has seen speakers from companies such as Google and LinkedIn participate.
In 2020 he was recognized as one of the Most Influential People of African Descent under 40. From 2018 - 2019, Tongayi served as Vice-Chair for Science & Technology Sector for the African Union | Pan African Diaspora Youth Association. (African Union Representative To The USA)
Based in Harare, Zimbabwe, Tongayi has built a track record as a leader and innovator in Africa's tech ecosystem. Most recently serving as the lead Product Manager at BillMari a pan-African fintech startup based in Washington DC USA and playing a pivotal role in building the first platform to receive a bitcoin remittance license from a federal reserve bank.
Before starting his professional career, Tongayi studied at the University of Zimbabwe, where he earned a BSc in Computer Science & Mathematics.
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Listen to this episode with Dan Odaka and Joshua Nsimbi for:
- The importance of brand before scaling
- How the mindset of the entrepreneur affects brand building
- How to Nurture your customers
- What brand nurturing is and who needs brand nurturing
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Dan and Josh are Ugandan business strategists, brand nurturers and marketers. Dan and Josh both offer digital marketing services and corporate training. They are also the video podcasters from Conversations with Dan and Josh, a platform for training on, and giving a Ugandan, and African perspective on marketing techniques, trends and tools.
Connect with Dan: https://www.instagram.com/thedanodaka
Connect with Josh: https://www.instagram.com/nsimbijosh
Subscribe to the Youtube Channel Conversations with Dan and Josh for marketing related content and resources.
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It may be time for a change if you find yourselves explaining something more than once.
You need to be conscious of how the people you want to serve experience your brand when you aren’t in the room to answer these questions.
Not everyone will reach out to ask what you mean.
You need to clarify information and preempt any questions they may have adding it to the information.
And if it can’t be added — it may time for a change.
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Customer awareness refers to the extent to which your potential customers are aware of the problem you have a solution for.
You can use this information to guide your content marketing strategy.
Customer Awareness Journey includes these stages:
- Problem unaware
- Problem aware
- Solution aware
- Your specific solution aware
Listen in to the awareness for the kind of content you can create for each stage.
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Consultants play a role in business and brand building. They act as an external objective team member that is there to help you solve a problem or grow your business to the next level.
The time you spend with a consultant is invaluable but you need to know how to make the most out of your session.
Listen in for some tips on how to prepare for it.
The business clinic mention is being held in collaboration with Eight2Five Innovation hub. Details will be on their pages to register.
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How often do you take a step back from brand you are building?
It can be helpful to have external parties help you with areas your team may not be strong in. This is in addition to having objective people to bounce ideas off, or help you create strategies that can help you move your business forward.
Listen in to this episode to:
- Understand the difference between working on and working in your business
- How consultants can help
- The need to be conscious of the sunk cost fallacy
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Listen in to this conversation for:
- The state of design in advertising in Zimbabwe
- The need to have design backed by more than aesthetics (look and feel)
- Consideration for brand recognition and perception
This was part two of the conversation with Sherman Baloyi.
Listen to the previous episode for part one:
Selling Strategy in a developing country
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Sherman Baloyi is a Zimbabwean-born Creative Director and Brand Strategist whose work expertly marries the allure of African heritage with the audacity of modern design.
As founder of OnaDsgn, Sherman has been instrumental in guiding Zimbabwe's future brands with a firm focus on brand-driven strategic insights. He sees design as the end product and firmly grounds each brand's identity in its foundational building blocks, thus playing a pivotal role in their growth and success. Sherman's work celebrates patterns, textures, and the raw beauty of the African people, making each piece an authentic expression of his continent.
Sherman is also a visual artist whose captivating artistry has been showcased in Harare's Artillery Gallery and the National Art Gallery of Zimbabwe.
Connect With Sherman:
https://www.instagram.com/iamshermanbaloyi/
Follow Ona Dsgn:
https://www.instagram.com/onadsgn/
Email: hello@shermanbaloyi.com
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Listen to the episode for a conversation on:
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Selling strategy and how to navigate clients that may not see the need for strategy as a stand alone service.
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The impact of branding on the economy
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How brand strategy foundations such as perception, consistency and confidence impact your business in the long run
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Navigating client budgets, negotiations and scope of work conversations
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Sherman Baloyi is a Zimbabwean-born experimental artist and innovative Creative Director and Brand Strategist whose work expertly marries the allure of African heritage with the audacity of modern design.
As founder of OnaDsgn, Sherman has been instrumental in guiding Zimbabwe's future brands with a firm focus on brand-driven strategic insights. He sees design as the end product and firmly grounds each brand's identity in its foundational building blocks, thus playing a pivotal role in their growth and success. Sherman's work celebrates patterns, textures, and the raw beauty of the African people, making each piece an authentic expression of his continent.
Sherman is also a visual artist whose captivating artistry has been showcased in Harare's Artillery Gallery and the National Art Gallery of Zimbabwe.
Connect With Sherman:
https://www.instagram.com/iamshermanbaloyi/
Follow Ona Dsgn:
https://www.instagram.com/onadsgn/
Email: hello@shermanbaloyi.com
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Do you use social media for business?
Your content is an opportunity for two conversations.
You need to pay attention to your comment section:
What questions are your customers of potential customers asking?
Is your target market complaining about anything in particular?
How are your followers explaining things to each other if they answer each other’s questions, or add a comment on someone else’s comment on Instagram, Twitter, Facebook, LinkedIn and any other social media platforms you might be on?
The answers to these questions should ideally guide what you are saying in your social media posts and contribute to your content plan .
Here are a few social listening tools you can use:
- Google Alerts
- Tweet Deck
- Social Mention
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What is Public Relations and why is it important for your brand?
Listen in to this episode. to:
- Understand what PR is and how it differs from marketing
- How to navigate working with a public relations specialist for media
- Public relations, communications and how Kevin transitioned into corporate communications work from creative and showbiz.
About Kevin:
Kevin Mwenye is a Public Relations Specialist and brand manager. Kevin has worked with some notable personal and business brands including the Zimbabwean cricketer Sakandar Raza, the Zim rugby captain Hilton Mudariki, BET awarding winning artist Sha Sha. This is in addition to Kevin himself contributing to GQ South Africa with his PR clients being featured in countless publications locally in Zimbabwe and internationally on BBC, The beat Nigeria and UK as well as Boiler Room — just to name a few. Currently he is working as Corporate relations and brand manager at Zimworx.
Connect with Kevin:
On Instagram: www.instagram.com/_kevels_
On LinkedIn: Kevin Mwenye
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Writing can help you build thought leadership. You can start writing on platforms like Medium, Wordpress and LinkedIn or you can go for the bigger goal of writing a book on your area of interest.
Writing shows that you you have taken time to dig deeper into your area of interest and the thought leadership comes through in you also developing and sharing your opinion.
This episode explores some of the lessons from the previous episode with Faith Chipangura who is a 12 time author, writing coach and founder of Phoenix Publishing.
Are you looking to use writing to build your brand?
Listen to the episode!
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What does it take to build an African brand?
To create for your home country, with your continent in mind. While competing with international brands that already have the advantages of economies of scale, and yet you still compete because your target audiences have access to their technology, products and services, And you compete because you want your efforts and your offering to be globally recognized .
So, What does it take to build a brand that embodies where you come from yet uses strategies that have been found to work but need to be adapted for them to work in your environment. In the African environment.
If you are looking for a platform that encourages conversations about creating, innovating, building and branding for the African Market: subscribe; join the conversation.
Click here to be a guest on this podcast.
Have a look at templates that can help your business here.
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Faith Mudiwa Chipangura is an award winning 12 time author and social entrepreneur.
In this episode Faith shares about how she started writing and some of the lessons she her journey as an author and publishing coach helping other authors find their voice.
Listen to this episode to learn about
- Why you need to be authentic as a personal brand
- Some of the benefits of writing for brand building
- The need for discipline in your brand journey and how to draw from your why.
Reach Faith on:
https://www.linkedin.com/in/faith-mudiwa-chipangura-422723167/
Email: chippafm@gmail.com
Faith also offers:
Publishing coaching, and Self Mastery coaching through in person or virtual sessions.
Faith is currently based in Harare, Zimbabwean.
*** There was a lot of background noise in the audio which we tried to reduce without compromising the content.
Building African Brands is a podcast by The Created Creative
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What is your brand message and how are you communicating it?
Your brand message consists of both verbal and non verbal elements that you need to be conscious of as you build your brand.
Listen to this episode for a short exercise on brand message and brand tone.
This episode is from a brand communication workshop held for photographers and founders of creative organizations.
Whether you are a personal brand, or founder with your business in mind, you will be able to apply the information in this episode to your specific case.
Building African Brands is a podcast by The Created Creative a brand and digital strategy service.
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Have you defined your brand values?
Your brand values should guide the way you do business.
Defining them and talking about them often can be a way to attract people and organizations with shared values. Values are a key element of your brand strategy.
Your brand core consists of your purpose, mission, vision and values and the next few episodes with go into each of these and what you need to start thinking about to build your brand foundations.
Whether you are a personal brand, or founder with your business in mind, you will be able to apply the information in this episode to your specific case.
Building African Brands is a podcast by The Created Creative a brand and digital strategy service.
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Have a look at templates that can help your business here.
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What do you want to known for? And, what are you doing to get there?
This episode is from a Brand Strategy workshop focusing building your brand core.
Your brand core consists of your purpose, mission, vision and values and the next few episodes with go into each of these and what you need to start thinking about to build your brand foundations.
Whether you are a personal brand, or a founder listening to this with your business in mind, you will be able to apply the information in this episode to your specific case.
Building African Brands is a podcast by The Created Creative, a brand and digital strategy service.
Click here to be a guest on this podcast.
Have a look at templates that can help your business here.
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What is your brand purpose?
Listen in to this episode for a snippet of a brand strategy workshop with African photographers and founders of creative organizations.
Your brand core consists of your purpose, mission, vision and values and the next few episodes with go into each of these and what you need to start thinking about to build your brand foundations.
Whether you are a personal brand, or founder with your business in mind, you will be able to apply the information in this episode to your specific case.
Building African Brands is a podcast by The Created Creative a brand and digital strategy service.
Click here to be a guest on this podcast.
Have a look at templates that can help your business here.
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Are you conscious about the need to be consistent with you brand colours, logo, fonts and the other elements that make up your visual brand?
It takes 5-7 impressions for a person to remember your brand which means that you need to be consistent.
Do you use a brand manual or Social media templates to make it easier to be consistent with your visual brand?
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Do the people around you know what your interests are?
While building in public isn't easy, it is necessary:
- it helps you show you are credible
- builds trust with your audience and
- it allows people on the other side of opportunities to easily find you.
Listen to this episode if you have been thinking about getting started with building your personal brand, and what you need to start working on if you are ready to get started.
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What do you want be for and what do you need to do to get there?
Listen to this episode for how your personal habits or thought patterns affect the growth of your businesses and brand.
Can you relate to some of the points raised in this episode? If you can, send me a message on social media platforms and let's chat.
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Are you conscious of how you show up for your business?
The reality is that our personal habits and thought patterns can and will affect how we show up in our businesses and careers.
Listen in to this episode for
- how your thought patterns can affect your business grown
- how to start setting goals with your patterns and habits in mind
and for a chat on the brand building journey.
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Are you looking to brand that grows beyond you?
The name you choose needs to be one that can grow with you and be aligned with where you are going.
Listen to this episode for five things to consider surrounding naming your business.
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Are you using both long form and short form content?
You should have a mix in your content strategy.
Listen in to this episode to understand the difference between the two and how to determine how much of each to have in your strategy.
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Have you been scared to collaborate with people or organizations that are in your industry?
Listen to this episodes to understand the benefits of brand collaborations and how to use what you know about your target audience to differentiate between close competitors and competitors with offerings that compliment yours.
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Have you shied away from collaborating with businesses in your industry?
Listen to this episode to find out why you need to consider collaborating with brands in the same space as yours.
Episode mentioned: Episode 10 “A Four-Step Process to Brand collaborations."
Free resource mentioned: Ideal Client Workbook
Zone in on your ideal clients and start thinking about how you can serve them in a way that they can understand based on their circumstances and experiences.
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Brand accessibility involves removing barriers to your brand.
Accessibility is something that we create and refine over time and the more you become aware of the need to create for everyone in your audience, the better you’ll serve the different needs people in your target audience may have.
Episodes mentioned: Episode 28
Free Resource: Ideal Client Workbook
Zone in on your ideal clients and start thinking about how you can serve them in a way that they can understand based on their circumstances and experiences.
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Would you consider your brand to be an accessible one?
Accessibility can make your brand and business easier to find, and easier to buy from you.
Listen in to get started from a brand communication angle.
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The time to start planning what you want to share on social media isn’t when you’re about to post. Listen In to this episode if you’d like to start planning your content but need a few ideas.
These are 7 content marketing ideas that speak to any startup that will help your target audience get to know your brand and business a bit more.
Find any of these helpful? Let me know!
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Have you heard about the need for a big why? in this episode, I go into how that translates into your brand purpose. Also, listen in to understand the differences between failing and giving up in your startup journey.
Have you given up on a startup before when you thought you had failed?
In this podcast you will get information about:
- How entrepreneurs are problem solvers
- The need to understand your target market
- The need to develop a brand purpose for your startup
Are you an African founder building a brand? Let's connect!
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The Created Creative partners with impact-driven founders looking to build more solid brand and business foundations to launch their vision off. This is by helping impact-driven founders present themselves to their intended audiences in ways that speak to not only the needs of the market, but what to they want to be known for.
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Have you ever wondered how The Created Creative started?
Listen in to hear the building blocks of this brand and why we work with Impact driven founders.
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The Created Creative impact-driven founders looking to build more solid brand and business foundations to launch their vision off.
Our strengths predominantly lie in strategy for which we also assist with the implementation process.
In addition to this, The Created Creative offers innovation consultancy services; through which we strive to add to the growth of the African startup ecosystem. This is by helping impact-driven founders present themselves to their intended audiences in ways that speak to not only the needs of the market; but what to they want to be known for.
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So Logo, fonts and colors are not are your brand - they are your brand identity assets and are essentially the tip of the iceberg.
Your brand colors should show what you want to be known for while making sure your ideal client understands the message you want to communicate.
Listen in for three questions to ask yourself before picking brand colors.
Find this helpful? DM me and Let me know.
Do you struggle to find tools and software to use in your business? As an African Entrepreneur, it can be very difficult to find business tools that are not only affordable but help you become more efficient.
Listen in to hear some of the tools that I use in my online business — a lot of them have great free versions!
Would you like a copy of my Airtable content calendar?
Follow the link and duplicate the base:
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Content creation takes a lot of time and it can be overwhelming having to create new content all the time. There is another way: Repurposing.
People aren't paying as much attention as you think they are, and on platforms like Instagram or Facebook where many users have engagement levels of less than 10 percent, not all of your followers actually see your content.
Listen to this episode if you have been scared to recycle and reuse your content, or if you want to find out how to give your content a second chance.
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Do you have shiny object syndrome and tend to jump things that are in without seeing whether it is in line with your business?
Listen to this episode for three questions to ask yourself before starting something new in your business.
Connect with me:
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Curious to know why it's been a while? Listen in to hear what changes have been made in The Created Creative and to hear what to expect in Season two.
This podcast is all about the entrepreneur's journey to building a strong brand and the ways to attract people that can relate to and see value in it. Each episode is designed to help you understand the building blocks of branding to level up your business, apply practical business and marketing tips that will move you from passion to profit. You will learn how to create and promote your services by using tools such as content marketing, social media marketing and online marketing.
Subscribe and start listening.
Connect with me:
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Customer experience is one of the factors that gets people coming back to us. Listen to this episode to find out why you need to know what people are saying about your brand as well as how to find out what they are saying.
Episode Mentioned:
Episode 3: Brand Perception | How to Influence What People Think About YouConnect With Me:
www.instagram.com/thecreatedcreative
Do you still have to DIY the design work for your brand? There are a few things that you can do by yourself that will help you immediately look more put together and have your feed more aesthetically. Listen in for tools and tips to level up the visual aspect of your brand when you don't have a budget.
Connect With Me
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Have your engagement levels on Instagram been low?
Instead of waiting for people to come on to your account, why not be the first to engage and initiate the conversation. Listen in to get 7 ways to start engaging with accounts on Instagram.
Did you find this helpful? DM me. Let's connect
www.instagram.com/thecreatedcreative
Do you have a blog or do you write captions for social media? Anything you have to write online is called 'copy' and there are a few things you need to make sure you have before you click publish.
Listen in to get tips on how to structure your digital copy as well as what to think of when writing for online platforms. This episode will help you if you are a blogger, or have to write captions and in description boxes on social media platforms.
Connect With Me: www.instagram/thecreatedcreative
When you start trying to grow your online presence its so easy to get overwhelmed and not really know where or how to get started. Quality trumps quantity especially if you are starting and you want to make sure that you are showing up well when you start out.
Listen in to hear a few key things to always remember if you are trying to grow a social media presence for your business.
Show notes: https://www.thecreatedcreative.co/post/episode15
Connect with Me: www.instagram.com/thecreatedcreative
Do you use Instagram for business? Listen in to learn 6 things you need to check each post has to increase its chances of being seen by more people and read by people. These are steps you can start implementing today or even go and fix in your last couple of posts.
Connect With Me: www.instragram.com/thecreatedcreative
Full Transcript: https://www.thecreatedcreative.co/post/episode14
Free Resource: www.thecreatedcreative.com/idealclientworkbook
Have you started using Instagram for business?
You need to make sure your account is optimized and ready to be found easily.
Listen in to hear the changes you need to make to your Instagram today.
Full Transcript: www.thecreatedcreative.com/episode13
Connect With Me: www.instagram.com/thecreatedcreative
Have you created social media accounts but you haven't had any inquiries about your products? Listen to this episode for some ideas on how and where to find customers online.
Connect with me: www.instagram.com/thecreatedcreative
Show Notes: www.thecreatedcreative.com/episode12
Adding value to your target audience will not help you nurture them, but it will help you build relationships. While this can be difficult to start doing it will help your brand in the long run. Listen in if you aren't sure you are adding value, or if you want to know how to start.
Episodes Mentioned: Episode 5
Connect With Me: www.instagram.com/thecreatedcreative
Full Transcript: www.thecreatedcreative.com/episode11
Free Resource: www.thecreatedcreative.com/idealclientworkbook
Have you had a brand in mind that you would like to work with? Be it an influencer, or small business owner... It can be difficult to navigate how to approach people but in this episode, we will dive into how to get the conversation started, the type of research you can do to get the conversation going, and how to win over their attention by showing interest in their growth.
Show notes: https://www.thecreatedcreative.co/post/episode10
Connect With Me: www.instagram.com/thecreatedcreative
Are you struggling to create content for your business on social media? Listen in to learn about how to use content marketing to create content that not only engages your target audience but will have them becoming loyal to your brand over time.
Free Resource: www.thecreatedcreative.com/idealclients
Connect With Me: www.instagram.com/thecreatedcreative
Full Transcript: http://www.thecreatedcreative.co/post/episode9
Have you had someone tell you your services were too expensive when you really were charging a fair price?
Could it have been that they just didn't understand you and didn't see value in what you were doing?
This one's a bit more technical but you will learn how to define your ideal client and the different aspects to look out for and consider. You can expect to learn how to apply this online.
Free Resource: www.thecreatedcreative.com/idealclients
Connect With Me: www.instagram.com/thecreatedcreative
Show Notes: http://www.thecreatedcreative.com/post/episode8
People buy from brands that they trust. Understanding your ideal client's wants and needs can help you create content that can add value to them and get them trusting you.
Listen in for an illustration of the know - like - trust factor which will show how you can create a brand people trust enough to refer family and friends.
Connect with me on Instagram: https://www.instagram.com/thecreatedcreative/
Show notes: http://www.thecreatedcreative.com/post/episode7
Is the content you are putting out working for or against you? Whether you are an influencer trying to be intentional about creating a brand, or a business that sells products, you need to make sure everything you put out online reinforces your brand message and supports what your brand is about. Using the example of Instagram, in this episode, we will dive into how to plan how a person experiences your brand online.
Episodes mentioned: Episode 3
Connect with me on Instagram: http://www.instagram.com/thecreatedcreative
Full transcript: http://www.thecreatedcreative.co/post/episode6
Have you been discouraged by uncertainty and put your business idea on hold because the economy was too unstable, or it just wasn't a good time?
In this episode, we have Tatenda Jakarasi Co-Founder and CEO of Munch Zimbabwe. He shares how he started a service that didn't exist in Zimbabwe in 2017 paving a way for a new industry in a developing country. The brand has since grown from just offering food delivery, to groceries, and now pharmaceuticals which you can order from anywhere in the world through the Munch application.
On Mother's Day alone the brand had 225 orders delivered successfully- during a pandemic.
If you're ready to learn about how to navigate business in uncertain times, tune in!
CONNECT WITH ME: https://www.instagram.com/thecreatedcreative
TRANSCRIPT: https://www.thecreatedcreative.co/post/episode5
Are you on the right online platform? Should you even be on Instagram and Facebook? Understanding your target market and ideal clients can help you pick social media platforms for your brand to be on.
This episode dives into why you need to have your target market in mind when choosing online platforms as well as the type of content to post.
CONNECT WITH ME: https://www.instagram.com/thecreatedcreative/
SHOW NOTES: https://www.thecreatedcreative.co/post/choosing-social-media-platforms-for-your-brand
What are people saying about you?
You can influence how people think about your brand by managing the ways in which people interact with you. The different points at which people interact with you (such as your social media accounts) can be used to help you manage people's perceptions. This applies to both your personal brand and your business.
Show Notes (+full transcript): https://www.thecreatedcreative.co/post/how-to-influence-what-people-think
Connect with on Instagram: www.instagram.com/thecreatedcreative
Want to influence what people think about you? Brand yourself and or your business.
Branding will happen with or without you. People will form perceptions about you based on what you put out into the world. If you don't create a strategy and brand yourself, you may fail to reach your ideal clients because they won't find the traits they need to identify you as a brand they want to buy from.
Show Notes (+full transcript): https://www.thecreatedcreative.co/post/3-reasons-why-you-need-to-brand-your-small-busines
Connect with me on Instagram: https://www.instagram.com/thecreatedcreative/
How did we even get to episode 1?
What is branding and how will it help me online?
These are questions answered in this episode. In it, I explain why you need to work on your branding and how your why, your story, and where you want to go need to influence anything you do; including your social media.
SHOW NOTES(+transcript): https://www.thecreatedcreative.co/post/why-you-need-to-brand
DM ME ON INSTAGRAM: www.instagram.com/thecreatedcreative
Welcome to The Created Creative, a podcast where you will learn how to go from passion to project to brand. Join brand and online strategist Anesu Chikumba as she dives into the building blocks of branding, content marketing, social media marketing, and so much more.