The STRONG. Podcast: Recent Episodes
Calum Shaw
The STRONG. Podcast is for personal trainers to build better practices, get better results for their clients, and a great resource to provoke creative thinking and problem solving.
Episode 4, April 14th call:
- More discussion-based
- Someone asks about how to go about turning casual conversations/friendliness into clients
- One person says be straightforward, “I’m a personal trainer starting some online stuff, if you know anyone in the area who is looking for ways to stay fit…”
- Someone else ran an online session for a company, but the company let her open it to anyone who wanted to join, so she messaged a bunch of people, anyone who had ever asked about rates/engaged with her stories etc., and people showed up/started following her/followed up via DM afterwards
- You talk about the value of doing stuff for free, if you’re getting something valuable in return. You make connections, and that’s a big reason why people buy things: they think “I like this guy, and he has good materials” — reasons adding up to buy
- Don’t be afraid to ask for things in return, even if they’re not money
- Jerry asks about incentivizing people to go out and spread the news about your product. You respond that you don’t always find that to be a worthwhile endeavour, because the best spokespeople will be the ones who love what you do, not the people who need to be pressured/externally motivated to share
- Then there’s some discussion about specific to-do/takeaways for people, let me know if you want to cut out this section, which essentially amounts to problem-solving, but I especially found the first one useful if you have any questions, please email calum@strongtoronto.ca and we'll do our best to help you out
In today's episode we talk about how to price yourself, how to engage with clients (both old and new) and how to use content to create connection and value for your clients, so acquiring new business costs a conversation, instead of a fortune on ads. If you have a question or would like to join our business and professional development calls, please email me at calum@strongtoronto.ca and let's talk!
This episode is a recording of a conversation I had with a client where we explored the thoughts and feelings that many of your clients likely experience on a daily or weekly basis. Take the time to understand what your clients are going through, and make sure you're delivering what they need. Your success depends on it.
In this episode we talk about navigating and running a personal training practice during difficult economic times, with the added challenges of NOT BEING ABLE TO GO INTO A GYM. We talk about navigating different challenges, getting your mindset right for overcoming obstacles, and making sure you're thinking about problems constructively. If you have any questions or feedback I'd love to hear from you, please email me at calum@strongtoronto.ca