The Socially Ciara Podcast: Recent Episodes

Ciara Lynch

The Socially Ciara Podcast is a weekly podcast that aims to share insight, value and advice in all areas of social media marketing. Hosted by Ciara Lynch, Founder of Socially Ciara Agency, each episode covers topics such as growing authentically on social media to hashtags, and everything in between.

It's our final episode of season 2, and we're diving into the world of REFY Beauty.

Refy Beauty, co-founded by Jess Hunt and Jenna Meek, is a vegan and cruelty-free beauty brand known for its innovative and simple-to-use products. The brand gained popularity through its focus on enhancing natural beauty and solving common makeup problems. Refy's initial product launch, including the viral brow sculpt, sold out within minutes and garnered over 100,000 units sold in just six weeks. Jess Hunt's influence as an influencer and her signature makeup look, featuring dewy skin, feathered brows, and glossy lips, contributed to the brand's success. Refy utilised social media platforms like Instagram and TikTok to reach a wider audience and engage with customers. They offer unique formulas that are vegan, cruelty-free, and suitable for all skin types and tones. Additionally, the brand creates immersive experiences for their customers through pop-ups and events, allowing them to try products and engage with the brand. Overall, Refy Beauty is constantly evolving and prioritises their community, making them a successful lifestyle brand, and fantastic brand for us to review at Branding Beauty. Find out more about Socially Ciara Agency here; https://sociallyciaraagency.com/

In this episode, Ciara discusses spring/summer trends in the beauty industry, focusing on skincare, makeup, and haircare. She emphasises the importance of lightweight, hydrating products with a natural glow for the skin. She also highlights the need for SPF protection and brightening formulations. In terms of makeup, she talks about fresh, dewy skin, vibrant and playful color palettes, and waterproof formulas. For haircare, she mentions effortless waves, UV protection, and bold hair colors. Ciara provides examples of brands like Glossier, Sephora, and Ouai Haircare that have successfully implemented seasonal campaigns to align with these trends.

To Learn more about Socially Ciara Agency visit our website https://sociallyciaraagency.com/

Ciara explores the value of Pinterest for beauty brands. She highlights the unique opportunities that Pinterest offers in terms of inspiration, discovery, and brand awareness. Ciara emphasises that Pinterest is more of a search engine than a social media platform, making it a valuable tool for beauty brands to showcase their products and reach users with purchase intent. She also discusses the longevity of pins on Pinterest, the high engagement and conversion potential of the platform, and the insights and trend forecasts it provides. Ciara shares success stories of beauty brands that have leveraged Pinterest to drive significant business outcomes. Takeaways * Pinterest is a valuable platform for beauty brands to showcase their products and reach users with purchase intent. * Pinterest offers unique opportunities for inspiration, discovery, and brand awareness. * Pins on Pinterest have a longer shelf life compared to other social media posts, allowing brands to achieve sustained visibility and reach a broader audience over time. * Pinterest users are highly engaged and receptive to branded content, making it a platform with high conversion potential. * Pinterest provides valuable insights into emerging trends and consumer preferences, allowing beauty brands to tailor their product offerings and marketing strategies. * Beauty brands can leverage visual storytelling, mood boards, DIY and tutorial content, and visual search features on Pinterest to engage users and drive traffic and conversions. * Pinterest fosters a sense of community and offers opportunities for cross-promotion and partnerships with other brands and influencers in the beauty space. * Several beauty brands, such as Sephora, OPI, Tarte Cosmetics, and Benefit Cosmetics, have successfully leveraged Pinterest to drive revenue growth, increased website traffic, and brand loyalty.

To learn more about Socially Ciara Agency click on to our website https://sociallyciaraagency.com/

In this episode, we delve into the transformative realm of email marketing automation and its profound impact on digital marketing strategies, particularly in the skincare industry. We begin by demystifying the concept of email marketing automation, exploring its significance, and tracing its evolution alongside advancements in technology.

Unveiling the benefits of automating your email marketing strategy, we discuss how it enhances efficiency, personalisation, and customer journey mapping. Offering practical insights, we guide you through essential tools, key steps, and seamless integration tips for skincare brands venturing into the world of email automation.

Drawing from real-world examples, we showcase effective automated email campaigns tailored for skincare businesses, including welcome emails, abandoned cart recovery, re-engagement initiatives, and loyalty rewards programs.

Tune in to discover how harnessing the power of automation can revolutionize your email marketing efforts and propel your skincare brand towards sustainable growth and customer loyalty.

Learn more about Socially Ciara Agency here; https://sociallyciaraagency.com/

In this re-relase of one of our top episodes from our old bank of episodes, we're talking about the different styles of content framewords.

Originally released in 2023, Sarah and Ciara explain how content framewords work in the world of marketing. Think of it like a roadmap or a recipe that helps brands or individuals ensure their content is consistent, relevant, and effectively meets the needs and interests of their audience. It encompasses strategies, standards, and practices aimed at achieving specific goals, such as increasing engagement, enhancing brand awareness, or driving sales.

This is a jam packed episode, so make sure you have a notebook ready to take notes.

Learn more about the Socially Ciara Agency here; https://sociallyciaraagency.com/

In this episode, Ciara and Sarah discuss the rise of wedding branding and the importance of content strategy for increasing engagement on Instagram. They delve into the success story of Rare Beauty, a brand founded by Selena Gomez with a mission to challenge unrealistic standards of perfection and promote self-acceptance. Established in September 2020, Rare Beauty quickly gained recognition for its authentic marketing strategies, particularly on TikTok. The brand prioritized influencer marketing and community spotlights, fostering connections with content creators and valuing their opinions. Rare Beauty's focus on mental health, highlighted by its Rare Impact Fund dedicated to extending global mental health resources, has deeply resonated with audiences. With a strong presence among millennials and Gen Z, Rare Beauty's inclusive approach and emphasis on user-generated content have become foundational to its marketing strategy. Katie Welch, the Chief Marketing Officer, has been instrumental in shaping the brand's image and product line. Notable strengths of Rare Beauty include inclusivity, affordability, and a robust online community, although limited point-of-sale locations pose challenges. Looking ahead, opportunities for the brand include expanding into skincare and hosting pop-up shops, while potential threats include competition from other celebrity beauty brands. Rare Beauty's promotional strategy centers on authenticity and affordability, with future prospects possibly extending into wellness and body care products.

Learn more about Socially Ciara Agency here; https://sociallyciaraagency.com/

In this episode, Sarah and Ciara discuss their experiences as social media managers, addressing the challenges and the importance of finding balance. They also delve into a new Q&A segment where they share insights on dealing with unpaid invoices. The discussion then shifts to the topic of beauty trends, exploring their growth, influencers' roles, saturation, decline, and potential future directions. The episode concludes with reflections on the dynamic nature of trends and the impact of social media on their spread.

Takeaways:

Being a social media manager can be challenging, but it's crucial to prioritise self-care.
Dealing with unpaid invoices requires open communication and, if necessary, legal advice.
Beauty trends are influenced by innovation, influencers, and consumer behavior.
Authenticity is essential in participating in beauty trends.
Case studies highlight the impact of trends on brand awareness and digital growth.
Social media platforms play a significant role in accelerating the spread of beauty trends.
Influencers are key drivers of trend adoption and visibility.
Trends can experience saturation and decline due to overexposure and consumer fatigue.
Trends can evolve and be revived through innovation and nostalgia.
The future of beauty trends may involve personalization, minimalism, and sustainability.

To learn more about the Socially Ciara Agency visit our website; https://sociallyciaraagency.com/

In this episode, we discuss the impact of AI on the beauty industry. We're sharing our personal experiences and observations, highlighting the convenience and time-saving benefits of AI in skincare routines, the potential impact of AI on job roles in marketing and copywriting. We're emphasising the importance of the human element in AI and the need for expertise and personalisation in beauty products and services. Overall, we look at how AI is revolutionising the way we approach beauty and skincare. Some of our key takeaways; * AI is revolutionising the beauty industry, from personalised skincare routines to virtual makeup try-ons. * While AI has the potential to impact job roles, the human element and expertise are still crucial in marketing and copywriting. * AI offers convenience and time-saving benefits, allowing consumers to make informed decisions and receive tailored recommendations. * The hosts emphasise the importance of personalisation and expertise in beauty products and services, highlighting the need for a balance between AI and human intelligence. AI technology is being used in the beauty industry to personalise products and provide customised recommendations. * AI-powered devices can analyze the skin and create tailored skincare routines for maximum effectiveness. * The use of AI in beauty extends to haircare, with the potential for personalised recommendations and routines. * The hosts are excited about the future of AI in beauty and the positive changes it can bring.

Learn more about Socially Ciara Agency here; www.sociallyciaraagency.com

In this episode, Ciara and Sarah discuss the concept of de-influencing in the beauty industry. They explore how influencers have become indistinguishable from celebrities and the impact of their recommendations on product sales. The hosts highlight the rise of de-influencing as a response to misleading reviews and overconsumption. They also discuss the importance of authenticity and relatability in influencer marketing. The episode concludes with a case study on beauty influencer Michaela Neguera and her controversy surrounding a paid collaboration with L'Oreal. The conversation explores the impact of influencer scandals and the brazenness of influencers in promoting products. It discusses the lack of authenticity in influencer promotions and the need for regulations and transparency in influencer marketing. The conversation also touches on the challenges of navigating influencer marketing and the importance of genuine recommendations. Examples of authentic influencers are shared, and the future of de-influencing is discussed. The rise of consumer research and moving away from influencer recommendations are highlighted. The conversation concludes with thoughts on the positive impact of de-influencing and introduces future topics of Vox Pop and AI in the beauty industry. Takeaways * De-influencing has become a trend in the beauty industry as consumers seek authenticity and transparency. * The influence of beauty content creators has propelled many products to viral status, but consumers are becoming more skeptical of their recommendations. * Authenticity and relatability are key factors in influencer marketing, and influencers who stay true to their personal preferences and values are more likely to maintain their audience's trust. * The rise of de-influencing is a response to misleading reviews and overconsumption in the beauty industry. * Case studies, such as the controversy surrounding Michaela Neguera, highlight the importance of transparency and honesty in influencer collaborations.

Learn more about Socially Ciara Agency here; https://sociallyciaraagency.com/

Welcome to our latest Branding Beauty episode where we dive deep into the latest trends shaping the landscape of Instagram in 2024.

First up, we explore the evolution of Reels. Since Adam Mosseri's announcement, Instagram has been doubling down on Reels, introducing new editing tools and analytics to empower creators. As competition heats up, Instagram is poised to elevate short-form video content to new heights.

Next, we delve into the world of AI-generated tools, from Meta AI to Content AI, and their impact on content creation. Can AI replace traditional social media management? We discuss this and more in our upcoming episode on AI in the beauty industry.

UGC creators are on the rise, offering brands a cost-effective solution for authentic content creation. We analyze the growing trend of brands paying for UGC-like content and its implications for the industry.

Live streaming is making a comeback on Instagram, with new features like Instagram Live Producer expanding capabilities for streamers. But can Instagram compete with platforms like Twitch and YouTube in the live streaming space?

Lastly, we emphasize the importance of SEO on Instagram. From hashtags to alt text, a strong SEO strategy can significantly boost your reach and discoverability on the platform. We break down Instagram's algorithm and provide tips for optimizing your content to reach your target audience effectively.

Join us as we explore these trends and more in our upcoming episode!

Learn more about Socially Ciara Agency here https://sociallyciaraagency.com/

In this episode, Ciara and Sarah discuss their plans for the podcast and their excitement for the upcoming season. The conversation then transitions to a case study on the success of the Brazilian beauty brand Sol de Janeiro. We explore the brand's history, including the launch of their popular Brazilian Bum Bum Cream, and discuss the brand's transition into the fragrance category and its continued success in the market. Sol de Janeiro is a beauty brand that has successfully leveraged TikTok to drive brand awareness and sales. The brand's fragrances became a standout hit among TikTok's community, generating billions of views and millions of dollars in earned media value. Sol de Janeiro's success can be attributed to the power of user-generated content and the positive reactions from real people. The brand has also excelled in creating immersive pop-up experiences and collaborating with influencers and celebrities. By staying current and authentic, Sol de Janeiro has carved out a unique space in the crowded beauty market, and a fantastic deep dive for our next marketing case study. Time Staps 11:03 Case Study: Sol de Janeiro - Part 1 18:31 Case Study: Sol de Janeiro - Part 2 22:45 The Brazilian Bum Bum Cream Craze 29:23 Transition into Fragrance 39:03 TikTok's Impact on Sol de Janeiro 40:30 The Importance of UGC Content 42:05 The Power of Community and Positive Reactions 43:35 Nostalgia and Cultural Trends 46:19 The Evolution of Body Mists 50:48 Campaign Partnerships and Immersive Pop-ups 56:15 Maximising Awareness and Shareability 01:03:25 Harnessing Customer Feedback 01:05:02 Showing Internal Expertise 01:07:33 Staying Current and Relevant 01:09:15 Wrap-up and Conclusion Learn more about Socially Ciara Agency here https://sociallyciaraagency.com/

In this episode, the hosts discuss the social media strategies of three top beauty brands: Armani Beauty, Fenty Beauty, and Summer Fridays. They highlight the importance of integrating celebrities and influencers in marketing campaigns, creating engaging and aesthetically pleasing content, and fostering a sense of community among followers. The hosts also emphasize the significance of authenticity, inclusivity, and addressing social issues in brand messaging. Overall, the episode provides valuable insights and takeaways for beauty brands looking to enhance their social media presence. Takeaways * Integrating celebrities and influencers in marketing campaigns can help create brand affinity and reach a wider audience. * Creating visually stunning and cohesive content is essential for building a recognizable and memorable brand image. * Engaging with the community through user-generated content and community management can foster loyalty and increase brand engagement. * Tapping into seasonal and trend-relevant content can help keep the brand relevant and resonate with the target audience. * Authenticity, inclusivity, and addressing social issues are key factors in building a socially conscious beauty brand.

Timestamps 00:00 Introduction to Armani Beauty 01:14 Armani's Strategy of Integrating Celebrities and Influencers 03:13 Key Takeaways from Armani Beauty 04:08 Collaborations and Influencer Marketing at Armani 06:01 Key Takeaways from Armani's Collaborations and Influencer Marketing 06:39 What We Can Learn from Armani Beauty 09:04 Introduction to Fenty Beauty 09:49 Fenty Beauty's Commitment to Diversity and Inclusivity 11:11 Fenty Beauty's Social Media Strategy Highlights 13:27 Key Takeaways from Fenty Beauty 13:36 Introduction to Summer Fridays 14:46 Summer Fridays' Visual Aesthetics and Cohesiveness 16:21 Summer Fridays' Use of User-Generated Content and Community Engagement 18:16 Summer Fridays' Seasonal and Trend-Relevant Content 20:16 Key Takeaways from Summer Fridays 23:36 Conclusion and Excitement for Season 2 Learn more about Socially Ciara Agency here https://sociallyciaraagency.com/

Charlotte Tilbury is a renowned British luxury beauty brand founded by makeup artist and entrepreneur Charlotte Tilbury in 2013. The brand has quickly gained a reputation for its high-quality cosmetics, skincare products, and glamorous packaging. Known for its iconic rose-gold packaging, Charlotte Tilbury aims to make every woman feel like a star with its makeup and skincare offerings. The brand's tagline, "Give a woman the right makeup, and she can conquer the world," reflects Charlotte Tilbury's vision of empowering individuals through beauty.

Full episode shownotes available here; https://sociallyciaraagency.com/podcast/

To stay up to date with all things Beauty Branding, make sure to follow us on Instagram @sociallyciara.agency . Get ready for insightful discussions, industry updates, and behind-the-scenes glimpses into the world of beauty.

Follow Us on TikTok https://www.tiktok.com/@sociallyciara_agency?is_from_webapp=1&sender_device=pc

In this episode of "Branding Beauty," we embark on a fragrant journey through the captivating world of Instagram's top trending fragrance brands. From the art of visual storytelling to the strategic allure of influencer collaborations, we uncover the secrets behind the scents that captivate audiences worldwide. Discover how these brands utilize interactive content, user-generated magic, and a touch of exclusivity to engage and inspire their followers. Join us as we unravel the fragrant tapestry of Instagram, where fragrance meets innovation, and beauty becomes a captivating visual symphony.

Full Shownotes available here; https://sociallyciaraagency.com/podcast-episode/ep-11-top-trending-fragrance-brands-on-instagram/

Mentioned in this episode

Fragrance report; https://www.mintoiro.com/

Trinny’s Podcast https://open.spotify.com/show/20s8DgJirs54FGx82UwIgP?si=6ad0953299484f4b

Social Business Academy https://www.instagram.com/thesocialbusinessacademy/

Over the past few years, we've witnessed a transformative shift in the beauty industry. More men are embracing skincare, grooming, and self-care routines than ever before. What's driving this change, and what can we expect in the male beauty landscape for 2024?

We take a look at why there's been a remarkable shift in the perception of male beauty. Traditional gender norms are evolving, and men are challenging stereotypes by taking pride in their appearance.

Another significant change we're seeing is the acceptance of makeup for men. Brands like Chanel and Tom Ford have launched makeup lines designed specifically for men, challenging the idea that makeup is only for women.

The influence of celebrities like Harry Styles and Chris Hemsworth on the normalisation of male grooming extends far beyond just their public endorsements of skincare routines. These influential figures have shattered stereotypes by not only openly discussing their personal self-care practices but also by showcasing a different facet of masculinity—one that values self-confidence, self-expression, and self-care as integral parts of a modern man's life.

All this and lots more in this episode, and full shownotes are available here; https://sociallyciaraagency.com/podcast-episode/the-changing-face-of-male-beauty/

To stay up to date with all things Beauty Branding, make sure to follow us on Instagram @sociallyciara.agency . Get ready for insightful discussions, industry updates, and behind-the-scenes glimpses into the world of beauty.

Follow Us on TikTok https://www.tiktok.com/@sociallyciara_agency?is_from_webapp=1&sender_device=pc

Welcome to our latest podcast episode, where we embark on an insightful journey into the world of sustainable beauty. In "How to Become a Certified B Corp Brand for Beauty," we explore the essential steps and strategies for beauty brands looking to make a meaningful impact. Join us as we dissect the process of becoming a Certified B Corporation, shedding light on the rigorous standards, ethical practices, and sustainable initiatives that define this certification. Through in-depth discussions with experts in the field, we'll navigate the complex landscape of ethical sourcing, eco-friendly packaging, and social responsibility. Whether you're a beauty entrepreneur, a conscious consumer, or simply curious about the future of beauty, this episode is your compass to aligning your brand with purpose, passion, and sustainability. Get ready to transform your beauty brand into a force for good!

Full shownotes available here; sociallyciaraagency.com/podcast-episode/ep-9-how-to-become-a-certified-b-corp-brand/

Join us in this captivating episode of our podcast as we delve into the dynamic realm of user-generated content (UGC) within the landscape of social media. From its humble beginnings to its meteoric rise, we explore how UGC has transformed the way individuals engage with platforms, brands, and each other. Discover the power of authentic storytelling as we delve into successful case studies from various industries, showcasing how UGC has shaped marketing strategies and amplified brand visibility. Tune in as we unravel the impact of UGC on user trust, community building, and the reshaping of social media dynamics. Get ready for an enlightening discussion on the past, present, and exciting future of UGC in the ever-evolving landscape of social media.

Full Show Notes Available here; https://sociallyciaraagency.com/podcast-episode/ep-8-the-rise-of-user-generated-content/

E.L.F. Beauty, also known as e.l.f. Cosmetics (Eyes Lips Face), is a prominent cosmetics and beauty brand that has gained significant recognition for its high-quality yet affordable products. Founded in 2004 by Joseph Shamah and Scott Vincent Borba, the company has its headquarters in Oakland, California. E.L.F. Beauty's mission is to provide innovative beauty products at prices that are accessible to a wide range of consumers. The brand's focus on combining quality, affordability, and inclusivity has contributed to its success in the competitive beauty industry.

Episdoe Time Stamps

1m Intro and what we’ve been up to

7m History & Innovation

17m Marketing Activations

26m SM Presence & Stats

40m SM Strategy

47m 3 Viral Campaigns

Full episode shownotes available here; https://sociallyciaraagency.com/podcast-episode/ep-7-e-l-f-beauty-a-marketing-case-study/

Welcome to Episode 6 of our Branding Beauty Podcast! In this lively episode, your hosts Sarah and Ciara catch up on their recent adventures, including birthdays and a Seville trip.

Transitioning to the core subject, we explore the dynamic landscape of TikTok in 2023. With its meteoric rise, TikTok has become a focal point for brands. Tune in to discover effective strategies for growth on this platform, backed by insights from the Social Business Academy TikTok guide. Join us as we delve into trending topics, such as Charlotte Tilbury and CGI, which are dominating our ‘For You' page.

As the episode wraps up, we're curious about your perspective on TikTok. Is it a platform you enjoy? Could it be a valuable addition to your brand strategy? We appreciate your ongoing support and invite potential guests to connect with us at hello@sociallyciara.com. Don't miss our next episode as we continue to explore exciting branding insights. See you next week!

Full Show Notes Availalble; https://sociallyciaraagency.com/podcast-episode/ep-6-how-to-get-more-views-on-tiktok-in-2023/

Welcome to "Branding Beauty," the podcast that delves into the exciting world of beauty branding and trends. In this episode, we explore the latest haircare trends taking TikTok by storm in 2023. Join us as we discuss the article "Exploring the Top Hair Care Trends on TikTok in 2023" from Socially Ciara Agency. Discover how TikTok has become a powerhouse platform for beauty influencers and brands alike, shaping the way haircare products are promoted and shared with millions of users. From DIY hair treatments to innovative styling techniques, we unravel the viral trends that have captured the hearts of beauty enthusiasts worldwide. Whether you're a haircare aficionado or simply curious about the latest viral sensations, this episode has something for everyone.

In the "Answering Your Questions" segment, we address a common concern among entrepreneurs and new business owners. Should you invest in social media ads during the first year of your business? Join us as we analyse the pros and cons of investing in social media advertising early on and explore how it can impact your brand's visibility, customer acquisition, and overall success in a competitive market.

Next, we dive into recent beauty industry acquisitions. Kao, a global beauty company, recently acquired Bondi Sands, a popular Australian self-tanning brand. We discuss the implications of this acquisition on both companies and the broader beauty market. What does this strategic move mean for the future of Bondi Sands and Kao's expansion plans? Tune in to find out.

Additionally, we explore a captivating collaboration between beauty brand Charlotte Tilbury and Disney. The article "Charlotte Tilbury Collaborates with Disney" from Fashion United sheds light on how this magical partnership aims to enchant beauty enthusiasts with limited-edition Disney-themed makeup collections. Join us as we analyze the potential benefits and challenges of such collaborations and how they can elevate brand visibility and customer engagement.

In this episode, we also feature Jennifer Carlsson, a seasoned beauty industry professional, with an impressive track record in brand strategy and development. Tune in as we gain valuable insights from her experiences and expertise in navigating the dynamic landscape of beauty branding.

Lastly, if you're interested in becoming a guest on our podcast or collaborating with Socially Ciara Agency, we invite you to reach out to us at hello@sociallyciara.com for guest inquiries and ciara@sociallyciara.com for partnership opportunities. Don't forget to sign up for our mailing list to stay updated on future episodes and exclusive content.

Thank you for joining us on this exciting episode of "Branding Beauty." Stay tuned for more insightful discussions on beauty branding, industry trends, and interviews with inspiring professionals. Don't forget to subscribe and share with fellow beauty enthusiasts. Until next time!

Full Show Notes Available; https://sociallyciaraagency.com/podcast-episode/ep-5-tiktoks-beauty-obsessions-trending-brands/

Links;

TikTok haircare trends article https://sociallyciaraagency.com/2023/exploring-the-top-hair-care-trends-on-tiktok-in-2023/

Podcast Show Notes https://sociallyciaraagency.com/podcast/

Sign Up to our mailing list

Apply to be a guest on the Branding Beauty podcast by emailing us at hello@sociallyciara.com

Interested in working with the SCA team; drop us an email at ciara@sociallyciara.com

Is Threads over already? https://www.bbc.com/news/technology-66336058?utm_source=growthdaily.beehiiv.com&utm_medium=newsletter&utm_campaign=tuesday-august-1

Answering your Questions; “Is investing in social media ads in the first year of business is a good idea?”

Kao buys Bondi Sands https://www.retaildive.com/news/kao-acquires-bondi-sands/689564/

Charlotte Tilbury collaborate with Disney https://fashionunited.uk/news/fashion/charlotte-tilbury-beauty-collaborates-with-disney/2023080170858

Jennifer Carlsson https://www.linkedin.com/in/jennifer-carlsson/

Welcome back to another exciting episode of the Branding Beauty Podcast! In today's episode, we dive headfirst into the captivating world of celebrity brand ambassadors and explore the burning question: Should brands have one, or is it just a passing trend?

In a surprising move, L’Oréal Paris revealed that the internationally renowned supermodel, Kendall Jenner, has been appointed as their new global ambassador. At just 27 years old, Kendall is already an iconic figure in the fashion world, and now she's set to take on a more prominent role, leading the brand's makeup campaigns starting from September. According to a news release from L’Oréal Paris, Kendall Jenner is recognized as a powerful, successful, and incredibly talented young woman, who has consistently captivated audiences around the globe. However, not everyone is convinced that this is the right direction for L’Oréal Paris. Both our co-hosts, Sarah and Ciara, have expressed their uncertainty about whether Kendall Jenner truly resonates with Gen Z, the target audience of L’Oréal's makeup campaigns. They raise a compelling question: Is Kendall Jenner the ideal choice to represent a brand that aims to connect with the younger generation?

Sarah and Ciara also delve into the captivating world of celebrity brand ambassadorship within the beauty industry.

Full show notes available at; https://sociallyciaraagency.com/podcast-episode/ep-4-kendall-jenner-and-the-loreal-legacy/

Welcome to the third episode of Branding Beauty, the podcast that explores the fascinating world of branding in the beauty industry. We take a deep dive into two exciting topics: the marketing strategy behind the highly anticipated Barbie movie, set to launch this Friday, July 21st 2023, and the power of Threads for beauty brands.

Join us as we unravel the intricate web of marketing surrounding the Barbie movie. We delve into the carefully crafted strategies that have generated buzz and excitement leading up to its release. From innovative partnerships and collaborations to targeted campaigns, we explore how the Barbie movie is shaping its brand image and captivating audiences worldwide.

But that's not all, in the second half of our episode we shift our focus to Threads and its significance for beauty brands. Discover how Threads, a platform for connecting with customers through text, can be leveraged to strengthen brand identity, foster customer loyalty, and drive sales. We discuss the importance of finding the right tone of voice to effectively engage with your ideal customers and create meaningful connections that extend beyond traditional marketing channels.

Read our full show notes here; https://sociallyciaraagency.com/podcast-episode/ep-03-threads-for-beauty-brands-the-barbie-movie-marketing/

Follow us on Instagram; https://www.instagram.com/sociallyciara.agency/

In today's exciting episode, we delve into the world of wedding branding and explore its significance for your special day. With search terms and keywords related to weddings soaring since Sofia Richie's highly publicised wedding in April, we examine the growing importance of branding in the wedding industry. How can you create a unique and memorable brand for your wedding? Join us as we uncover the secrets behind successful wedding branding.

But that's not all! We also shift our focus to the future of weddings in the digital world. As technology continues to shape various aspects of our lives, we explore the ways in which weddings are being influenced by the digital landscape. From virtual ceremonies to personalized wedding websites and social media integrations, we discuss the exciting possibilities that lie ahead for couples in the digital age.

Full Episdoe Shownotes; https://sociallyciaraagency.com/podcast-episode/ep-02-the-rise-of-wedding-branding-in-2023/

The Rise of Wedding Branding Article; https://sociallyciaraagency.com/2023/the-rising-trend-of-wedding-branding-in-2023/

TOAST Content Creation; https://www.instagram.com/toast_weddingcontent/

Welcome to the Beauty Branding podcast! In our first episode, join our director Ciara Lynch and Social Media & Communications Executive Sarah Collins as they embark on an exciting journey through the world of beauty and branding.

Get ready to dive into a discussion about what lies ahead for our new podcast and what you can expect to see in future episodes. We'll also take a closer look at our agency rebrand, highlighting the incredible work we've done over the past six months, the challenges we've faced, and the thrilling opportunities that lie ahead.

But that's not all! Join us as we explore Sofia Richie's latest move as the global ambassador for K18, a brand that is poised for explosive growth in the coming months. We can't wait to see what unfolds for Sofia and the brand!

We'll also delve into the fascinating world of Fenty Beauty's launch into the metaverse. Discover how they're offering their customers exclusive access to games and the chance to create the next best-selling Gloss Bomb lip gloss. The intersection of beauty and technology is sure to be a game-changer!

Speaking of celebrity beauty brands, we'll explore the topic of beauty industry fatigue. Is there a saturation point? We'll take a close look at Rhode by Hailey Bieber, Rare Beauty by Selena Gomez, and Fenty Beauty by Rihanna to understand the dynamics at play.

We also want to give a special shout-out to Kate Male, our fantastic website designer, whose talent has played a crucial role in our agency's rebrand success.

To stay up to date with all things Beauty Branding, make sure to follow us on Instagram @sociallyciara.agency . Get ready for insightful discussions, industry updates, and behind-the-scenes glimpses into the world of beauty.

Podcast Show Notes; https://sociallyciaraagency.com/podcast-episode/welcome-to-branding-beauty/

Follow Us on Instagram https://www.instagram.com/sociallyciara.agency/

Want to increase your Instagram engagement in 2022?

From creating memes to hosting giveaways — there are so many of tactics to engage with your community and see your metrics skyrocket.

In this episode we’re chatting through our top seven strategies that are working in 2022.

TikTok for Business (FREE DOWNLOAD)

https://sociallyciara.com/tiktok-for-businesses

How To Get More Views on TikTok

https://podcasts.apple.com/gb/podcast/46-how-to-get-more-views-on-tiktok/id1518651748?i=1000522463131

TikTok & Reels for Business

https://podcasts.apple.com/gb/podcast/11-tiktok-reels-for-business/id1518651748?i=1000487984333

Relatable Meme 1

https://www.instagram.com/p/COS2IgIpnaY/

Relatable Meme 2

https://www.instagram.com/p/CMPTuWVpY_p/

SwearBy Skin

https://www.instagram.com/swearbyskin/

LinkTree; https://linktr.ee/

Inside the Viral Plant A Tree Scam https://www.vice.com/en/article/4awdkb/wheres-the-scam-inside-the-viral-plant-a-tree-instagram-trend

Socially Ciara Instagram Page - https://www.instagram.com/sociallyciara/

Socially Ciara TikTok - https://www.tiktok.com/@sociallyciara

Socially Ciara LinkedIn Page - https://www.linkedin.com/company/socially-ciara/?viewAsMember=true

Book A Discovery Call with Ciara; https://calendly.com/sociallyciara/call?month=2022-03

Everyone wants to know how to grow on Instagram and over the years we've learned a thing or two about what works! Ciara is spilling her top 3 tips that has worked for her, and some clients! A great listen if Instagram is your main social media platform.

Our Recent Episode with Catherine Casey "The Marketing Club". https://podcasts.apple.com/gb/podcast/75-growing-to-60k-with-catherine-casey-the-marketing-club/id1518651748?i=1000550644297

Socially Ciara Instagram Page - https://www.instagram.com/sociallyciara/

Socially Ciara TikTok - https://www.tiktok.com/@sociallyciara

Socially Ciara LinkedIn Page - https://www.linkedin.com/company/socially-ciara/?viewAsMember=true

There's no doubt that reels have taken over Instagram, and today's guest is absolutely killing it with her video strategy.

With over 60k followers on Instagram, and 280k followers on TikTok, Catherine Casey is joining us today to chat through her approach to content, her passion for helping small businesses and what's next for The Marketing Club.

Follow Catherine on TikTok https://www.tiktok.com/@the_marketing_club?lang=en

Follow Catherine on Instagram https://www.instagram.com/_themarketingclub/

Socially Ciara Instagram Page - https://www.instagram.com/sociallyciara/

Socially Ciara TikTok - https://www.tiktok.com/@sociallyciara

Socially Ciara LinkedIn Page - https://www.linkedin.com/company/socially-ciara/?viewAsMember=true

Our first guest for 2022 is a fellow Limerick lady, and founder of Newsfix. Hilary McCann build officially began Newsfix in November 2020, with a purpose to provide a trusted platform that brings the news from around the world to you. Their mission is simple, "we do the work for you, providing a quick 'fix' of news to get you informed for the day ahead."

I really hope you enjoy my chat with Hilary.

Follow Newsfix on Instagram https://www.instagram.com/newsfix_/

Subscribe to Newsfix https://www.news-fix.com/

Newsfix Podcast https://open.spotify.com/show/0AmcTtI8atpnUp6tQfmAxw

Socially Ciara Instagram Page - https://www.instagram.com/sociallyciara/

Socially Ciara LinkedIn Page - https://www.linkedin.com/company/socially-ciara/?viewAsMember=true

Providing a good customer experience online is essential to the success of any business that trades online. Customer expectations have risen dramatically and these needs should be met. Personalisation can be used across websites, search, email and in human interactions through store, sales and with customer service teams. Translating the enormous amount of real-time customer data that your company creates into something tangible and effective can be extremely time-consuming, labor-intensive and costly if misinterpreted. Implementing an effective e-commerce personalisation strategy can be one of the most cost-beneficial decisions you can make towards increasing your online revenue, improving your online conversion and building a loyal and happy customer base. In this episode we're breaking down the process, so you can implement personalisation for a better informed strategy and long term revenue success. Mentioned In this Episode; SEO episode https://open.spotify.com/episode/5403il00GsEga9uAE5h8kT?si=1fce5d3e7d874184

Digital marketing excellence book https://www.amazon.co.uk/Digital-Marketing-Excellence-Optimizing-Integrating/dp/1138191701/ref=sr_1_1?adgrpid=55742403960&gclid=Cj0KCQiA_8OPBhDtARIsAKQu0ga0ksJs7JjWyh1j1cwGT9DVtcg0XJMnT1Vy8ucTVk4J3DSB93CChqMaAlDNEALw_wcB&hvadid=259096547258&hvdev=c&hvlocphy=1006886&hvnetw=g&hvqmt=b&hvrand=7717528713401550088&hvtargid=kwd-306709945643&hydadcr=18495_1817302&keywords=digital+marketing+excellence&qid=1643214349&sr=8-1

Our Instagram Page - https://www.instagram.com/sociallyciara/

Our LinkedIn Page - https://www.linkedin.com/company/socially-ciara/?viewAsMember=true

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

This Is How Often You Should Post on Instagram According to 81M Posts ✨

How often should you post to Instagram each week? Later Media analysed over 81 million feed posts (excluding Reels and IGTV videos) to find out the answer.

And here it is;
* For accounts with under 1K followers: posting 14 times per week delivers the highest reach and engagement rates per post. 
* For accounts with 1K-250K followers*: posting 14 or 20 times per week delivers the highest reach rate per post, while posting once per week delivers the highest engagement rate per post. 
* For accounts with 250K+ followers: posting only once per week delivers the highest reach rate and engagement rates per post. 
Reach rate is a valuable indicator for brand exposure, while engagement rate can indicate how well your content is resonating with your community.
In an ideal world, you want your reach and engagement rates to be as high as possible for every post you share, while still posting frequently enough to make an impact.

Mentioned in this weeks episode;

Our SC Reel https://www.instagram.com/p/CYtWKzHo-9B/

Later Blog Article https://later.com/blog/how-often-post-to-instagram/

Podcast Episode on Hashtags https://open.spotify.com/episode/7zWUyIRfgQ9X5G8apgGf08?si=94fc2e5ad21d4b5f

We see no sign of Reels slowing down in 2022 – it’s only bigger and better from here.
From additional creator tools to a more advanced algorithm, we’re sharing our top seven predictions for 2022.

The Reels Algorithm Will Become More Advanced
Reels Shopping Will Go Next-level
Reels Will Become a Major Part of the Instagram App
The Instagram Reels Aesthetic Will Become More Prominent
Reels Will Have a Separate Identity to TikTok
New Creative Editing Features and Interactive Filters
New Incentives for Creators

We're also covering our top 6 marketing predications for the platform for the next 12 months too. It's a jam packed episode!

Last weeks episode - https://open.spotify.com/episode/6UTAmK5Rg64UBYognwJfJu?si=a9606a2f663444f8

Our Instagram Page - https://www.instagram.com/sociallyciara/

Our LinkedIn Page - https://www.linkedin.com/company/socially-ciara/?viewAsMember=true

We’re hiring! https://sociallyciara.com/careers

Follow Adam Mosseri - https://www.instagram.com/mosseri/

Our Latest Meme - https://www.instagram.com/p/CYlcsYyNsb9/

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

One of our believes at SC is that investment in SEO is an investment in your long-term digital success. SEO is still one of the most effective and low cost ways to drive quality visitors to your website. Many businesses deliver well over half their traffic and conversions from SEO through their SEO strategic tactics, or the strength of their brand. ⁠
⁠
In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. To our clients we always say that SEO is the long term game within the digital strategies that we build for them. We’ll touch on why this is the case a little bit later on. ⁠
⁠
In today’s episode we’re covering the below topics;⁠
What is SEO? ⁠
What is SEO Marketing?⁠
How does SEO work?⁠
How to improve SEO? ⁠
The First Steps to Getting Started! ⁠

We're Hiring; https://sociallyciara.com/careers

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

In 2022, we’re kicking up our digital marketing efforts to another level. So in this episode we’re sharing our big bets when it comes to what we think will have all industries focusing on.

For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below.

Learn more about Beder https://www.beder.org.uk/

Follow Beder on Instagram https://www.instagram.com/beder_uk/

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

Our Creative team are back in this episode to discuss how to remain creative whilst working in a multi-functional team remotely. With communication tips, ways of working and understanding clients at the heart of this episode, we think this is a must listen for everyone looking to up their creativity in 2022.

For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below.

Learn more about Beder https://www.beder.org.uk/

Follow Beder on Instagram https://www.instagram.com/beder_uk/

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

In today's Podmas episode we’re speaking with the lovely lauren from @copeandassociatesaccounting to talk about all things finance. From starting out as freelance to tax planning, Lauren is a wealth of knowledge when it comes to getting a handle on your businesses books and this is a great episode for all business owners.

For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below.

Learn more about Beder https://www.beder.org.uk/

Follow Beder on Instagram https://www.instagram.com/beder_uk/

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

For the first time on this podcast, Ciara is being asked the questions. Anna (our account executive) asks Ciara all about why she started the agency, dream clients and best advice for new agencies.

For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below.

Learn more about Beder https://www.beder.org.uk/

Follow Beder on Instagram https://www.instagram.com/beder_uk/

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

Today we have not one, but two special guests. Our creative team took the reins on this episode to discuss the best practice with creating instagram reels; from music to apps, it’s all covered. Thank you Elle and Sarah for hosting this great episode.

For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below.

Learn more about Beder https://www.beder.org.uk/ Follow Beder on Instagram https://www.instagram.com/beder_uk/ Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02 Join us on Instagram - https://www.instagram.com/sociallyciara/ Learn more about our services - https://sociallyciara.com/services

It’s the question on everyone’s lips… are blogs still relevant in 2022?

Is it worth spending time and money on your company blog or creating a blog in the day of social media?

In a nutshell: yes, and in today’s episode we’re going through the reasons why and explaining the many benefits for your digital footprint.

For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below.

Learn more about Beder https://www.beder.org.uk/

Follow Beder on Instagram https://www.instagram.com/beder_uk/

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

Is one of your goals for next year to be on top of your emails or accounts? Or perhaps it’s taking a closer look at communication? This is something I constantly look at, and @timewithanna is back with us again today to chat about all things organisation. All of our clients and team members know how much Anna helps organise the agency, so there was no one more suited to today's topic!

For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below.

Learn more about Beder https://www.beder.org.uk/

Follow Beder on Instagram https://www.instagram.com/beder_uk/

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

It’s that time of the year where we’re all feeling a little tired. Personally I always find Q4 to be the most draining, with our shorter days and pressure to hit financial goals during the busier retail months. Feeling the stress of all this can show itself in ways that we don;t even realise are connected to our burnout. This is a topic that I was very keen to cover in this year’s podmas season, as it affects everyone. No matter the industry or business, we all feel burnout, and this topic is how to understand the signs and create a structure for yourself that works FOR YOU! Thank you so much to @ katiephill for being our guest for this topic. I encourage everyone to follow Katie, and reach out to her for individual advice.

For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below.

Follow Katie on Instagram; https://www.instagram.com/katiephill/

Learn more about Beder https://www.beder.org.uk/

Follow Beder on Instagram https://www.instagram.com/beder_uk/

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

Sally Foran @irishbeautyfairy is our wonderful guest for podmas today, and not only are we talking about all things beauty but also the importance of focusing on your community. Sadly I was unwell for the recording of this episode today, and @timewithanna was able to step in and save the day (again!). Sally and Anna reflect on how engaging with your community regularly helps with overall organic growth.

For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below.

Follow Irish Beauty Fairy; https://www.instagram.com/irishbeautyfairy/

Learn more about Beder https://www.beder.org.uk/

Follow Beder on Instagram https://www.instagram.com/beder_uk/

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

Today we’re delighted to welcome another lovely client of ours to the podcast, @laayostudios 🤍 Speaking with founder Victoria, we’re discussing what it takes to develop a beautiful, luxury brand and where the inspiration from LAAYO came from.

For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below.

Follow LAAYO; https://www.instagram.com/laayostudios/

Learn more about Beder https://www.beder.org.uk/

Follow Beder on Instagram https://www.instagram.com/beder_uk/

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

Podmas Day ; Building a Retail Brand with Byr Collective

⁠We’ve worked with many start up beauty brands throughout the years, and we know how hard it can be when it comes to growing your retail business. This is why we wanted to cover this topic, so that we can guide our listeners in the right direction of getting on track with your retail growth. And this is where we met Sophie from @byrcollective

An Ex Burberry fashion buyer, Sophie helps businesses to launch, market and sell their products. A perfect listen for those looking to expand in 2022.

For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below.

Follow Byr Collective; https://www.instagram.com/byrcollective/

Learn more about Beder https://www.beder.org.uk/

Follow Beder on Instagram https://www.instagram.com/beder_uk/

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

Podmas Day 9; Bringing Your Brand to Life with Love & Lightning

⁠

One of our lovely clients is joining us on Podmas today, and we’re so delighted to have the ladies behind the beautiful @loveandlightening brand with us. You may notice something a little different with today’s host too! Unfortunately on the day of recording I came down with a bug, so @timewithanna stepped in and saved the day. Love & Lightning have such an incredible brand story, and we love working with them to bring this to life on social media. We really hope that today’s episode brings us some inspiration.

⁠

For our 2021 Podmas series, we are honored to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below.

Learn more about Beder https://www.beder.org.uk/

Follow Beder on Instagram https://www.instagram.com/beder_uk/

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=

Follow Love & Lightning https://www.instagram.com/loveandlightningco/

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

For today’s episode, we’re joined by @sandy_ort__, who is the Social Media & Influencer Marketing Manager at @hydrafacial. As the communications landscape has changed over the years, today’s conversation focuses on where we go next in social media and authentic marketing strategies.

⁠For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below.

Learn more about Beder https://www.beder.org.uk/

Follow Beder on Instagram https://www.instagram.com/beder_uk/

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

Have you been struggling to grow organically on social media? In today’s episode, Ciara & Asli (Social Media Manager at the agency) talk about how engaging authentically with your audience on social media is key to fostering real connections with followers and brand fans. Although this landscape has changed a lot, particularly with algorithm updates, it’s important to review what works best for your account. All this and more in today’s episode.

⁠

For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below.

Learn more about Beder https://www.beder.org.uk/

Follow Beder on Instagram https://www.instagram.com/beder_uk/

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

Fun Fact; Did you know that as a team we create over 1,000 pieces of content each month ✨⁠Yes, you read that correctly. So with this level of content being produced every month, our team needs to have time to allow creativity to naturally happen. So, our junior creative and Queen of memes @lowgirl is joining us today to chat through her creative process.

⁠For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below.

Learn more about Beder https://www.beder.org.uk/

Follow Beder on Instagram https://www.instagram.com/beder_uk/

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

One of the newest members of our team, Laura, joins us this week to chat through what every social strategy should be including for the new year. As the agency's Social Media Strategist, Laura's role is to be aware of content, platform & industry trends for our clients. This is the perfect episode to kickstart your creative thinking for next year. ✨⁠

⁠

For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below.

Learn more about Beder https://www.beder.org.uk/

Follow Beder on Instagram https://www.instagram.com/beder_uk/

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

It's a topic that comes up all the time in our office, but shoot days take up so much our team's time - and in particular, our Creative Director Elle's time. So, we decided to dedicate a full episode on what prep is done, our approach to the shoot and we share some funny learnings along the way too ✨⁠

For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention.

You can donate to this incredible charity through the links below.

Learn more about Beder https://www.beder.org.uk/

Follow Beder on Instagram https://www.instagram.com/beder_uk/

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

Does Your Website Need an Update? ⁠with Ciara Geasley

It's that time of year when we start to think about what changes, updates and improvements we would like to invest in for the new year. Is it time for your website to have a makeover? What tell tale signs are there that it's time to invest in a new digital home for your brand. We're answering all these questions and more in today's episode with Ciara Geasley ✨

⁠For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention. You can donate to this incredible charity through the links below.

Learn more about Beder https://www.beder.org.uk/

Follow Beder on Instagram https://www.instagram.com/beder_uk/

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

Boosting Sales this Festive Season with Pamela Kiely. ⁠

⁠First in the team lineup of episodes is our Paid Media Lead Pamela. This episode was bumped up in the schedule so you can really make the most out of the festive sales period this year, and action our tips today. ⁠

⁠For our 2021 Podmas series, we are honoured to be partnering with @beder_uk to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention. You can donate to this incredible charity through the links below.

Learn more about Beder https://www.beder.org.uk/

Follow Beder on Instagram https://www.instagram.com/beder_uk/

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

PODMAS IS BACK ✨

We're kicking off season 2 of Podmas today, and we're delighted to be able to share our incredible lineup for week 1 too.

This week we're covering so many great topics from Festive Advertising to Shoot Days & Building Communities. This week is all about hearing from the entire SC team 🤍🕊

Although, in this season of podmas we're doing one thing a bit differently. We wanted to talk about an opportunity to not only share social media and digital marketing education, but to also raise awareness for the importance of mental health. We're honoured to be partnering with @beder_uk for this season to help raise awareness, and encourage you to donate what you can. Beder is a charity taking a unique approach to raising awareness around mental health and suicide prevention. Please find links to listen to todays episode with Beder Founder, Razzak Mirjan.

Learn more about Beder https://www.beder.org.uk/

Follow Beder on Instagram https://www.instagram.com/beder_uk/

Donate to Beder https://donate.justgiving.com/donation-amount?uri=aHR0cHM6Ly9kb25hdGUtYXBpLmp1c3RnaXZpbmcuY29tL2FwaS9kb25hdGlvbnMvMzllZjE4ODYwMWE3NDE0NmEwZTI1YzU0YzNmZmUxODU=

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

Facebook has changed its name to Meta, the social media giant announced at its annual conference on augmented reality and virtual reality technology this week.

Facebook’s new name Meta is Greek for “beyond,” Facebook CEO Mark Zuckerberg said at the event.

He said the decision to rename Facebook was made to “reflect who we are and what we hope to build,” referring to the company’s plans to focus on the “metaverse.”

We're also chatting with Anna, from "Time with Anna" and a member of the SC team, on how understanding astrology can help with seasonal changes in our business.

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

Time with Anna - https://www.instagram.com/timewithanna/

Growing your Instagram account the organic way can eat up a lot of your time. Luckily there are methods that help speed up the process…. If you do it correctly.

In this episode we're going through 5 strategies/tactics that you should avoid when aiming for growth on Instagram. These methods can not only damage your reputation, but can cause your account being suspended by the platform.

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

On Monday, October 4th, Instagram, Facebook and Whats App all went down. This outage has affected many accounts and businesses this week, and we are all asking ourselves the important questions; "What would happen if I lost my account?".

This is exactly what we're covering in this episode. How to future proof yourselves and your business so you can't be affected by a platform going down.

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

A social media strategy always needs to develop, but what you need depends on where you are currently sitting. What does the next phase of growth look like for you and your social media presence, and what is needed to take you to that next level?

In this episode we're exploring the five season of growth.

Season One; 0-10k

Season Two; 10k-100k

Season Three; 100k-500k

Season Four; 500k-1m

Season Five; 1m+

Mentioned in this episode;

Vanessa Lau Podcast; https://open.spotify.com/show/4dirkcVlqUYR5fvP43sMuB

Kickstarting your influencer strategy; https://open.spotify.com/episode/3TZWd3wBmIuXk6AwAG7Mg3?si=kuZaNMuhRbyA6GFAzSjS_g&dl_branch=1

Getting Started with Paid Media; https://open.spotify.com/episode/6ytnwZdsLTuQw7yL13lFn2?si=be2255d518db49ba

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

As business owners we often ask ourselves if we're doing everything right; from contracts to intellectual property, and everything else in between. These legal topics are so important, and it's an area that some of us (unfortunately) learn the hard way.

We've come across all of these issues, and in this episode we're not holding back. Gulnaz Raja, Founder of business law consultancy company "Legal & Governance Hub' joins us to give us her take on what creative business owners should be looking at when starting and growing their business.

This podcast is not intended to provide legal advice and is not intended to be relied upon and may not be appropriate for your business. You should seek legal advice for your individual business circumstances and needs⁠.

The Legal & Governance Hub Podcast https://open.spotify.com/show/6I4nyODdKg1dEPNBv6hihi?si=iiRj9I55Sv27TYwk0KcwFA&dl_branch=1

Connect with Gulnaz on LinkedIn - https://www.linkedin.com/company/legalgovernancehub/

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

Are you a new entrepreneur that is struggling to make consistent income due self doubt? In this episode Ciara is chatting with Jessica Narweh, a money mindset coach people to fulfil their full financial potential. A must-listen episode!

Follow Jessica on Instagram https://www.instagram.com/jessicanarweh/

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

In this episode Ciara chats with Alison Desmond, a Marketing Strategist for Small Business from Cork. Having connected through social media and a love for podcasting, it's marketing that is at the heart of this episode.

From customer personas to networking, there's no area that isn't covered when it comes to your businesses positioning. We hope you enjoy this episode as much as we loved recording it.

Follow Alison on Instagram - https://www.instagram.com/desmondconsultancy/?hl=en

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

Influencer campaign has been around for decades, but this powerful marketing strategy is now more important than ever to help increase your brand awareness, get leads, and drive major sales!

Now that you’re ready to get started with influencer marketing for your business, we have 6 simple tips for you to kickstart your influencer campaign.

Ciara breaks down the difference between organic and paid campaigns, along with different budgets when it comes to micro and macro collaborations.

Our 6 Steps Process includes;

Define Your Online Audience
Understand the different influencer campaign approaches, and the best one that fits your business
Align with the Right Influencers
Engage and Build Relationship
Campaign Activation
Measure & Track

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

Our guest this week is the lovely Charlotte, Founder of the fashion label "The Lord Label". From launching right before Covid to marketing on instagram, Charlotte shares her biggest learnings on starting a business with passion and connecting with customers.

Follow The Lord Label; https://www.instagram.com/thelordlabel/

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

This is an episode I've wanted to record for awhile, but always seemed to put it off. I'm now at a point where all of these lessons have made me much better at my job, and I'm hoping that you will find these useful too. ⁠⁠

From posting without purpose to posting on the wrong accounts, been there and have the stress to prove it. I'm sharing my honest mistakes and biggest learnings of being a social media manager for the past 7 years.

Mentioned In This Episode;

My Top Tips on Personal Branding https://open.spotify.com/episode/30ofFvNlAlKSnWVjEylqjw?si=wjbWDkgWRomlf13siIRGFQ&dl_branch=1

How Socially Ciara Started https://open.spotify.com/episode/0d3MXXqeg5v2EcXeBNfNIf?si=hS5vJt4QSRumqRNMRX0wyA&dl_branch=1

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

In this episode Ciara chats with Alana, Founder & Designer of the fashion brand "This is The Remix" after discovering each other through PR for the People (a previous podcast guest, episode linked below".

This is The Remix is a clothing line that focuses on fashion with a message. Our mission is to provide fashionable clothing that inspires, empowers, and motivates people to make a difference in their mental health.

Hope you enjoy the episode.

Our episode with PR for the People - https://apple.co/3fVtInI

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

Ciara & Pamela are back together this week to discuss investing in paid media; how to create a social media paid strategy, share some best case examples, how the landscape has changed over the past 12 months, how to building audiences, channels to invest and focus on and how to building out a paid media calendar.

Email us your questions on Paid Media, or case study requests to hello@sociallyciara.com

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

With an estimated 90 million listeners in the U.S, a podcast or your business has huge potential in terms of reaching new customers. On top of that, your podcast is an owned channel where you can control your brand’s message and position your business in the most strategic light. When listeners subscribe to your podcast, they are opting in to hearing from you on a regular basis. By starting a podcast and releasing episodes on a consistent schedule, you can stay at the top of your customers’ minds and stand out from the competition, building a level of brand loyalty that deepens over time. We talk about all the other reasons why now is the time for you start that podcast you've been thinking about.

Mentioned in this episode;

One Year of Podcasting Episode https://apple.co/2Tmwf22

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

Spirituality and astrology have been used as forms of self-care and mindfulness for a long time now and have increased in popularity with us realising how important it is to care for ourselves. In this episode, Ciara will be speaking with Anna, a Tarot reader & member of the SC team, to see how we can implement the basics of spirituality into your work and business to create a healthy work environment.

Mentioned on this episode;

Astrology book - https://www.amazon.co.uk/Signs-Success-Remarkable-Astrology-Publisher/dp/B00SLSH3FS/ref=sr_1_1?dchild=1&keywords=signs+of+success+steven+mark+weiss&qid=1626261829&sr=8-1

Time with Anna - https://www.instagram.com/timewithanna/
Co Star App - https://apps.apple.com/us/app/co-star-personalized-astrology/id1264782561
The Pattern https://apps.apple.com/us/app/the-pattern/id1071085727
Moon Phase App https://apps.apple.com/gb/app/my-moon-phase-lunar-calendar/id1104649246

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

None

How much time should you be spending on Social Media? It's an age old question. From community management to scheduling content to building your social media strategy; what is the right balance.

While this is different for everyone, we're sharing what we've learned over the years - the hours per week and how long to spend in each area.

For content creation ideas;

Flipboard https://flipboard.com/

Buzzsumo https://app.buzzsumo.com/home

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

We're sharing an extra episode this week to discuss the instagram update that everyone is talking about. Ciara is giving her take on Adam Mosseri's statement, and how this will affect your social media strategy.

Mentioned in this episode;

https://sociallyciara.com/reels-for-businesses

Content Creation Podcast Episode https://apple.co/2Uc0VTQ

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

"How to start a beauty brand" is a question that comes up a lot in the world we work in, and we have the honour of working with amazing women who know just how to do this. In this episode we are chatting with Shenae Rae, Founder & Managing Director of SwearBy Skin and who is also a current client of Socially Ciara.

SwearBy Skin is wireless, wearable LED design tackles fine lines, breakouts and hyperpigmentation while you lounge. Just switch up your setting depending on the kind of skin day you’re having.

Shop SwearBy Skin https://swearbyskin.com/

Follow SwearBy Skin https://www.instagram.com/swearbyskin/

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

On this episode we're celebrating our podcasting being ONE!

Ciara shares her biggest learnings on podcasting over the past 12 months, including technical elements, promotion, how to grow a podcast, the reality of podmas, and collaborating with guests.

What’s next for The Socially Ciara Podcast? We're also discussing in this episode some very exciting updates that will be happening in the next few weeks!

Mentioned in this episode;

Audacity https://www.audacityteam.org/

Epidemic Sound https://www.epidemicsound.com/

Microphone https://www.amazon.co.uk/gp/product/B07T998G1Q/ref=ppx_yo_dt_b_asin_title_o01_s01?ie=UTF8&psc=1

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

THRONMAX M2 Microphone (Grey)

What is biohacking and Why should we care? In this episode, Ciara talks through her 5 top biohacking methods.

The goal of biohacking is to help the body perform at its very best. It is something akin to a self-improvement journey. The purpose of all studies is to create a more optimised human body. Biohackers want to feel and perform at their very best, and look for ways to tweak their habits and patterns to achieve this.

Mentioned in this episode;

Social Media Bio Hacking Mentions

Trello Tool for Organisation

Headspace App

Financial Feminist Podcast

Goal Digger Podcast

The Freelance Friday Podcast

Being Boss Podcast

Evening Primrose Oil

Seven Seas

Vitamin C & Zinc

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

This weeks' Socially Ciara Podcast is looking at enhancing your digital strategy and roadmap, so if you're currently trying to figure out how you can move you business forward, let us walk you through 5 things that you can do to level up your digital marketing right now. Our host, Ciara Lynch is joined in this episode with the agencies Digital Marketing Manager, Ciara Geasley.

They are 5 things that never feel like a priority, but can make a big difference. If you have some time in the coming weeks, or are able to do this big picture work now I really encourage you take some time to work through these.

Here is a recap of the 5 points so you can keep coming back to them after the episode.

Build your buyer personas.
Identify your business and digital goals
Evaluate your existing digital channels and assets.
Audit and plan your owned media campaigns.
The digital marketing tools you'll need.
Budgets and Investments

Show Links;

Finding Clients & Customers on Instagram From ANY Industry https://bit.ly/3xnAhFQ

Customer Avatar Profile Template - https://bit.ly/3iKlQaX

ClickUp - https://bit.ly/3cK3Aup

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

Finding new clients and customer on social media is hard, but it doesn't need to be! Attracting new customers for your business can be done so much better when you have the right knowledge of what you should be doing online. We're helping you take out the guessing work growing your customer and client reach with our core 5 steps.

Show Links;

Starting Your Paid Social Media Strategy - https://directory.libsyn.com/episode/index/id/19334732

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Join us on Instagram - https://www.instagram.com/sociallyciara/

Learn more about our services - https://sociallyciara.com/services

The amount of money spent on paid social media ads has been steadily climbing since 2019, and now, with businesses preparing to spend nearly a fifth of their ad budgets on this pay-to-play promo, it’s clear that social media ads are becoming a staple in marketing strategies across small and large businesses.

Ultimately, paid social media helps with targeting audiences and driving sales just as organic social media does. The advantage to paying for this type of value? Speed to market, campaign sustainability, and good old fashioned message frequency.

In this episode, Ciara chats with Pamela Kiely, our agency Paid Media Lead on how to set up campaigns effectively and why we need to care about the IOS14 updates affect on advertising.

Learn more about Socially Ciara - https://sociallyciara.com/about

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Connect with me on ClubHouse - @sociallyciara

Join us on Instagram - https://www.instagram.com/sociallyciara/

It's been a hot topic for awhile now, but I'm always asked what I've learned about running a successful social media agency. Growing to a team of 7 in 12 months, and servicing over 20 clients at any given time across social media services, content creation, branding and digital marketing projects has come with some big learnings along the way. In this episode I'm sharing them all; from what the first year is really like, a complete blunder with my first client to managing cashflow. Nothing is off limits.

How Socially Ciara Got Started - https://podcasts.apple.com/gb/podcast/09-how-socially-ciara-started/id1518651748?i=1000486570422

Learn more about Socially Ciara - https://sociallyciara.com/about

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Connect with me on ClubHouse - @sociallyciara

Join us on Instagram - https://www.instagram.com/sociallyciara/

TikTok can be a powerful tool for increasing brand awareness.

But first, you need to get more eyes on your videos. So how do you do that?

In this episode, we’re breaking down how to get more views on TikTok — from optimising your content for the For You Page to using trending sounds.

SaveTok - https://apps.apple.com/us/app/savetok/id1511363354

Learn more about Socially Ciara - https://sociallyciara.com/about

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Connect with me on ClubHouse - @sociallyciara

Join us on Instagram - https://www.instagram.com/sociallyciara/

What can you do to boost sales and improve your business when things are slow? We're sharing our 4 e-commerce trends for 2021 to focus on to boost traffic to sales, and your revenue!

Learn more about Socially Ciara - https://sociallyciara.com/about

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Connect with me on ClubHouse - @sociallyciara

Join us on Instagram - https://www.instagram.com/sociallyciara/

It’s official: Live Video is here to stay.

It started with Facebook live, and now almost every social media platform has a Live component. Although it can be overwhelming the first time, and this fear can turn you off ever going live!

In this episode Ciara gives you her top tips on getting over the scary build up of going live for the first time. This is part two of our 2-part Going Live episode Focus. Last week we'll be focused on best practice for preparing for your live. You can listen to that episode here Episode 43

Learn more about Socially Ciara - https://sociallyciara.com/about

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Connect with me on ClubHouse - @sociallyciara

Join us on Instagram - https://www.instagram.com/sociallyciara/

It’s official: Live Video is here to stay.

It started with Facebook live, and now almost every social media platform has a Live component. Although it can be overwhelming the first time, and this fear can turn you off ever going live!

In this episode Ciara gives you her top tips on getting over the scary build up of going live for the first time. This is part one of our 2-part Going Live episode Focus. Next week we'll be focusing on best practice for while you are live.

Learn more about Socially Ciara - https://sociallyciara.com/about

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Connect with me on ClubHouse - @sociallyciara

Join us on Instagram - https://www.instagram.com/sociallyciara/

Social media is 24/7, but we're not. In one of our more open and honest episodes, Fheirn (our Digital and Social Media Executive) and I discuss all of the different areas of working at a social media agency; the highs and the lows. Setting boundaries, finding your "thing" and mental health, it's all on the table.

Learn more about Socially Ciara - https://sociallyciara.com/about

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Connect with me on ClubHouse - @sociallyciara

Join us on Instagram - https://www.instagram.com/sociallyciara/

In this saturated digital market, creating content that goes viral is tougher than ever.

It takes a combination of detail, strategy and luck to craft a successful social media post.
Viral content comprises three elements: a great hook, strong content and an understanding of what your audience wants to see.
Infographics are the most frequently shared type of content.

Viral content is a modern enigma. It can seem like videos of singing toddlers or juicy deep-dive profiles of Instagram influencers hit millions of views overnight like magic. And, sure, there is often an inexplicable element of luck and timing when it comes to viral content, but for the most part, it comes down to strategy, thought and attention to detail.

In this episode we're sharing our go to resources to make this process easier for you to find viral content for your industry and niche.

Learn more about Socially Ciara - https://sociallyciara.com/about

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Connect with me on ClubHouse - @sociallyciara

Join us on Instagram - https://www.instagram.com/sociallyciara/

It's one of our biggest fears when it comes to investing time, energy and money into social media; what if someone hacks you?

This is exactly what happened to Mel, Founder of the fashion brand Kiwi & Co, formerly known as Kiwi Fashion Killer. How to prevent, and how to overcome this are two of the biggest questions we have for Mel. This is an episode you don't want to miss!

Follow Kiwi & Co - https://www.instagram.com/kiwiandco_/

Learn more about Socially Ciara - https://sociallyciara.com/about

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Connect with me on ClubHouse - @sociallyciara

Join us on Instagram - https://www.instagram.com/sociallyciara/

You asked and we delivered! In this special episode we're sharing the live recording of our first zoom session of the year. We're answering your questions; from influencers to content and strategies that really work!

Learn more about Socially Ciara - https://sociallyciara.com/about

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Connect with me on ClubHouse - @sociallyciara

Join us on Instagram - https://www.instagram.com/sociallyciara/

Reels is a big topic on Instagram now, and having the right strategy not only allows you to tell your story in a new, fun and engaging way - but it's boosting organic growth too.

In this episode, Ciara & Elle are discussing the creation process, their tips and how it differs to TikTok (and which platform they prefer!).

Learn more about Socially Ciara - https://sociallyciara.com/about

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Connect with me on ClubHouse - @sociallyciara

Join us on Instagram - https://www.instagram.com/sociallyciara/

In this episode Ciara is talking to Sian Horn, the straight talking business mentor. With an extensive portfolio of businesses and 30 years experience under her wing, Sian brings clarity and action to businesses that feel unable to progress forward through her honest and solution-oriented style. Sian’s mentoring expertise lie specifically in the areas of business start-up, marketing strategy, sales training, financial planning, and operations.

Follow Sian on Instagram - https://www.instagram.com/sian_horn/

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Connect with me on ClubHouse - @sociallyciara

Join us on Instagram - https://www.instagram.com/sociallyciara/

Ciara is back with a solo episode, and going through three new social media platforms that are gaining lots of attention. Have your pens ready to take some notes!

Mentioned in this episode;

Episode with Amanda Viens - https://podcasts.apple.com/gb/podcast/30-what-is-clubhouse-invite-only-app-explained-amanda/id1518651748?i=1000506845075

What is Hive?

https://www.elitedaily.com/p/what-is-the-hive-app-heres-how-to-use-the-social-media-platform-hyped-on-tiktok-61855167

https://www.teenvogue.com/story/hive-social-app-gains-traction-with-gen-z

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Connect with me on ClubHouse - @sociallyciara

Join us on Instagram - https://www.instagram.com/sociallyciara/

Working from home has caused a major shift in most of our lives over the past 12 months, not only how we conduct business but on our working relationships too. In this episode we're chatting with Jess, Founder of The Co-Working Club on creating a community and network while still being physically distanced from others. This is a great episode for those who may be feeling isolated with so much unknown still looming when it comes to working from home.

Follow The Co-Working Club https://www.instagram.com/thec0workingclub/

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Connect with me on ClubHouse - @sociallyciara

Join us on Instagram - https://www.instagram.com/sociallyciara/

In this episode we're chatting with Lucy Sambrook, founder of PR for the People. A revolutionary, affordable new way of getting press coverage. Connecting journalists with diverse experts. Demystifying PR and empowering people to build their own relationships with the press.

Follow PR for the People https://www.instagram.com/prforthepeople/

Sign Up for the Membership https://prforthepeople.co.uk/

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Connect with me on ClubHouse - @sociallyciara

Join us on Instagram - https://www.instagram.com/sociallyciara/

In this episode we're chatting with Neil Shoney, an online marketing coach who has helped 1000’s of overworked entrepreneurs generate life-changing leads sales online with crazy-converting ads, emails and socials. We specifically spoke about utilising facebook ads and LinkedIn more effectively.

Follow Neil - https://www.instagram.com/neilshoneymac/

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Connect with me on ClubHouse - @sociallyciara

Join us on Instagram - https://www.instagram.com/sociallyciara/

How do we approach social media management?

Our Brand Partnerships have been very successful over the past few years and our clients are at the heart of our business.

With a portfolio across beauty, fashion and lifestyle, we know engaging copy, beautiful branding and cohesive aesthetics that best compliment a variety of consumers.

Our landscape is forever changing, we inspire audiences with copy & content across all touch points of their life.

In this episode we're diving into our agency approach to social media management, and what makes us different!

Links for mentions in this epsidoe.

How Social Ciara Got Started Episode https://podcasts.apple.com/gb/podcast/09-how-socially-ciara-started/id1518651748?i=1000486570422

Clubhouse with Amanda Viens https://podcasts.apple.com/gb/podcast/30-what-is-clubhouse-invite-only-app-explained-amanda/id1518651748?i=1000506845075

Attracting your ideal clients on social media https://podcasts.apple.com/gb/podcast/31-attracting-the-right-followers-on-social-media/id1518651748?i=1000507668532

@alexachunstagram https://www.instagram.com/alexachungstagram/

Book a Discovery Call with Me https://calendly.com/sociallyciara/call?month=2021-02

Connect with me on ClubHouse - @sociallyciara

Join us on Instagram - https://www.instagram.com/sociallyciara/

My second podcast; STORIES IN TWO https://linktr.ee/storiesin2

One of the many questions we get asked is "How to grow on social media", and in this episode we're sharing the right way to attract your ideal customer and follower on social media.

Focusing in on your niche and building out your ideal client avatar is the first step in attracting followers who will go on to be customers. This episode is for any business who feels like their following doesn't align with their ideal customer.

We're recruiting for a Web Developer - https://sociallyciara.com/careers

Our Website - https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/https://www.instagram.com/sociallyciara/?hl=en

Clubhouse, a voice-only app, is becoming the latest social media-based phenomenon. Clubhouse has risen from a Southern California talking point to become the main attraction of the media and music industries, with big names now clamouring for a chance to access the invite-only app. Amanda Viens joins us in this episode to discuss how it works, networking within the app and if it's here to stay.

Our Website - https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

In 2020, we connected with so many new people, brands and businesses by SHOWING UP on social media. Even the days we didn't feel like being online, the 16 weeks we zoomed every Sunday and the incredible conversations in our DM's. We're bringing it back in 2021!! ⁠⠀

In this episode we're sharing how exactly we're doing this, and our first Instagram Live is taking place next Thursday - January 28th!

Our Website - https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

Wondering what the future of Instagram marketing looks like?

Between the COVID-19 pandemic, an increase in social activism, and Instagram introducing new features (hello Reels!), to call “unprecedented” the buzzword of 2020 is an understatement.

With so much change, it can be hard to predict Instagram trends for 2021. But we’ve got some ideas!

From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing.

Our Website - https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

Pinterest has announced its Pinterest Predicts for 2021, an annual trend report that looks at what will be trending in the next year. Highlights include:

Beauty-Minimal skincare in the new glow up
People are giving up the complicated full make-up look to embrace slow beauty and let their natural skin texture shine through. This new "effortlessly chic" routine is simple and sustainable.

Increase in searches year over year for:

glowing skin how to get naturally +4x
face yoga exercises +4x
homemade skin care +110%
aloe vera face mask +115%
natural everyday make-up +180%

Fashion-Athflow is the new athleisure
When athleisure meets elegance - that's athflow. Flowy pants, casual jumpsuits and oversized outfits will replace athletic clothes as the new go-to loungewear. Athflow is professional enough for a work-from-home look, stretchy enough for the yoga mat and comfy enough for the couch.

Increase in searches year over year for:

home dress women 2x
oversized outfit 3x
soft outfits +185%
cotton jumpsuits for women +160%
co-ord outfits two pieces +30%

Home decor-Japandi is the new modern
Every decor lover just swooned. Japanese design meets Scandanavian aesthetic in the rising home decor trend. Sleek lines, neutral colour schemes and calming set-ups will be on the radars of people everywhere.

Increase in searches year over year for:

Japandi +100%
wooden bed design modern +5x
neutral colour palette earth tones +3x
minimalist bathroom design 4x
modern minimalist kitchen +115%

Wellbeing-Zzz Time is the new me time
Sleep care will be the new self-care. Bedtime routines will be more luxurious than ever. From home goods just for sleep to bedtime exercise routines, people will bring intention to more restful regimens.

Increase in searches year over year for:

night affirmations sleep +100%
sleep workout 3x
sleep blends for diffuser +80%
sleep yoga +90%
silk sleepwear +60%

You can find the full list of 2021 trends, based on emerging searches with increases compared to last year, at pinterest.com.

Our Website - https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

Thank you all who have been with us on this Socially Ciara PODMAS Journey, it was so much fun! ⁠
⁠
We wish you all Happy Christmas and hope you are spending it with your loved ones.

Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

Prepare for a chaotic one! In today's episode, the full team is on talking through Christmas plans, some podcast truths and we threw in some games!
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Listen to the podcast to find out what game we are playing!⁠
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Don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.

Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

PODMAS DAY 22: Our plan for Socially Ciara for 2021⁠
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In today's episode, we are sharing our plans that we want to achieve for Socially Ciara in 2021; including new team members, new site, new services and new events!
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Don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.

Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

In today’s episode, we talk about the best social media courses that you can start today. Courses mentioned in the podcast are:⁠
Fundamentals of Digital Marketing (Platform: Google Digital Garage)⁠
Social Media Training For Beginners (Platform: Constant Contact) ⁠Social Media Marketing (Platform: Udemy)⁠

Don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.

Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

In this episode, we chat with @lucijasimec from @stylemilkshake, an online fashion community covering the latest fashion trends and shopping suggestions. We talk through the start of Stylemilkshake and how it grew to more than 250k followers on Instagram within two years. We touch on the topics of community building, growth strategies, feed planning, and brand collaborations.⁠

⁠Don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.

Follow Style Milkshake - https://www.instagram.com/stylemilkshake/?hl=en

Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

In today's episode, Ciara and @fheirny talks us through their social media resolutions. Some of the resolutions that in the podcast are interacting with the community and other brands more, doing more competitions, posting more regularly, and keeping up to date with trends.⁠
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Don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.

In today’s episode, we are chatting with a Irish influencer, professional photographer, and friend of the pod @eimearvarianbarry. We touch on so many interesting topics, ranging from managing a busy lifestyle, building a huge community on Instagram to collaborating with brands.
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Don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.

Follow Eimear - https://www.instagram.com/eimearvarianbarry/?hl=en

Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

PODMAS DAY 17: Social Media Trends for 2021⁠
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In today's episode, we're covering the biggest social media trends for 2021. ⁠
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Trends mentioned in the podcast are:⁠
#1: SEO Drives Organic Instagram Visibility⁠
#2: Reels Ignite Organic Instagram Exposure⁠
#3: Brick & Mortar Stores Embrace the Shift to Online Shopping on Instagram⁠
#4: Brands Must Humanise⁠
#5: Facebook Advertising Success Is Tied to the Customer Lifecycle⁠
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Don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.

Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

In this episode, Jasmine from @findyourintern is joining us and talks us through everything that we need to know about when applying for a job. We also talk about businesses adaptations she had to do due to COVID-19, how important social media is to brand success these days, and the most common mistake people make in their CVs and Cover Letters.⁠
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Don’t miss this episode for valuable advices to anyone applying to any internship or for a job.⁠
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You can find the link in our bio, and don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.⁠

Follow Find Your Intern - https://www.instagram.com/findyourintern/

Socially Ciara Assistant Role - https://www.findyourintern.com/Socially-Ciara

Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

Podmas Day 15; Why You Need to be Optimising Your Content

In this episode, we chat with @ashleyrudd13 about the process of content optimization. Ashley guides us through the keywords and phrases that can influence your site's ability to rank well in organic search results and shares tips on how to write quality optimized content.⁠⠀
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If you want to increase your website traffic, then this episode is a must to listen to as Ashley shares many valuable insights.⁠⠀
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You can find the link in our bio, and don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favorite episode to your Instagram Story. Be sure to tag us @sociallyciara

Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

In this episode we chat with a lovely marketing manager at @chlobojewellery, a brand with beautiful jewellery made in UK.
Jodie talks us through what and where she studied, her previous work experiences and how this helped her to start working for Chlobo. We talk about the most important communication channels, social media strategies, community building, and all other important social media topics.

If you want to know how businesses can succeed using social media, then this episode is definitely for you. Get ready!

Follow ChloBo - https://www.instagram.com/chlobojewellery/?hl=en

Don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.⁠

Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

PODMAS DAY 13: Spring Clean Your Social Media for 2021⁠
Do you know what social media spring clean is? In today's episode, we chat about what social media spring clean is and about its importance. We talk through spring clean on Instagram and Linkedin.⁠
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Don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.⁠

Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

Podmas Day 12; Interview with Jessica M Studios

Today we are chatting with the lovely Jessica from @jessica_m_studio on why your business and brand needs a website. Creating distinct, timeless brands & websites that make a statement & support your growing business is so so important to your overall digital footprint, and Jessica talks us through why a website strategy is more than just a landing page.

Don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.⁠

Follow Jessica https://www.instagram.com/jessica_m_studio/?hl=en

Discover more on Jessica's services https://www.jessicamstudio.com/

PODMAS DAY 11: 5 Must Listen To Podcast during Christmas⁠
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In today's episode, we are chatting through our favourite podcasts to listen to during this magical holiday season.

The podcasts mentioned are:

Stories in Two

Sheerluxe

With Whit

Shagged, Married, Annoyed

Cast Away
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Take some time for yourself, get cozy with a cup of your favorite warm drink, and listen to our new episode. ⁠
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You can find the link in our bio, and don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.⁠

Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

Today we are chatting with Steph from @thesocialmedia.ceo, an account with a huge social presence of over 46K followers and has obviously been extremely successful! Steph has been working with big-name brands such as Later and has been featured in world-renowned publications like Forbes. She talks us through what The Social Media CEO is and how she got started. She also touches on the topics of market differentiation and the most common mistakes that brands make on social media.⁠
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 ⁠Listen to our podcast to find out more through the link in our bio, and don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.⁠

Follow Steph https://www.instagram.com/stephjgilbert/?hl=en

Follow Social Media CEO https://www.instagram.com/thesocialmedia.ceo/?hl=en

Master Strategist Certification Application https://airtable.com/shrECEkoHWAoLLZ1E

Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

Podmas Day 9; Balance Your Business During Christmas.

In today's episode, we are talking about how planning ahead of time is key. We mention some scheduling apps, like Later and Hootsuite, that can help you reduce stress during the craziness of the holidays.⁠
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Listen to our podcast to find out more through the link in our bio, and don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.⁠

Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

In this episode, we chat with @_abidesign, a skilled freelance logo, and brand designer. She talks us through her start of doing graphic design, how to stand out among so many similar businesses, and how big importance social media plays in growing her business. She also shares some really valuable tips on how to start in graphic design.⁠
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Listen to our podcast to find out more through the link in our bio, and don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favorite episode to your Instagram Story. Be sure to tag us @sociallyciara

Follow Abi on Instagram - https://www.instagram.com/_abidesign/?hl=en

Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

Podmas Day 7; Best Apps for Editing & Organising

In today's episode, we are sharing the best apps for editing & organising, everything from the best free websites for content to the best websites for free music. The apps that we chat through are: Snow, Splice, Rush, 8mm, Prequel, and Inshot.⁠
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Listen to our podcast to find out more through the link in our bio, and don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.⁠

Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

Podmas Day 6; Interview with No Spring Chicken

Maria from @_nospringchicken, a beauty account with makeup & skincare reviews and tips.⁠Maria talks us through how she has managed to build up a big following on her Instagram with 22.5K followers and how she has built a very active and engaged community. She also touches on the topic of hosting a masterclass with Nars.⁠
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Don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.⁠

Follow Maria on Instagram - https://www.instagram.com/_nospringchicken/?hl=en

Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

Podmas Day 5; The Best Hashtags for the Holiday Season

Have you already updated your hashtag strategy with holiday season relevant hashtags? Don't worry if not, we got you covered! In today's episode, we are talking about the best performing hashtags that you should use this holiday season to reach a broader audience.⁠
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Don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.⁠

Have you already updated your hashtag strategy with holiday season relevant hashtags? Don't worry if not, we got you covered! In today's episode, we are talking about the best performing hashtags that you should use this holiday season to reach a broader audience.⁠
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Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

Podmas Day 4; Interview with Beth McCredie

In today’s episode, we are chatting with a fashion creative and stylist @bethmccreadie. She is revealing how she got her dream job at @egoofficial and we also touch on topics like influencer marketing, growing a fashion account, and how to create and edit the content that stands out.⁠
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Don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.⁠

Follow Beth on Instagram https://www.instagram.com/bethmccreadie/?hl=en

Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

Podmas Day 3; How to Plan Your Content for Christmas

In this episode, our Socially Ciara content queen @elle_crane is joining us and talks us through what we should consider when planning Christmas content and what the five-step method is. Elle also reveals the best Christmas edits apps and the best sources for freely-usable images for social.⁠

You can also participate in our giveaway to win a "Social Media Workshop with the Socially Ciara Team". To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.⁠

Mentioned in this episode;

Epidemic Sound

Socially Ciara IGTV channel https://www.instagram.com/sociallyciara/channel/?hl=en

Pexels

InShot

Pixabay

Unsplash

Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

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Podmas Day 2; Interview with Rachael Victoria

In this episode, we chat with @rachaelvictoria.ie, who is a writer for @independent.ie and a curator for @creators.ie. She shares tips on how to make sure to find time for all the tasks in a day when you have a packed schedule. We also touch on all the big topics of the creative industry. ⁠
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Don't forget that you can participate in our giveaway to win a Social Media Workshop with the Socially Ciara Team. To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.⁠

Mentioned in this episode;

Sprout Social

Preview App

Planoly App

Lightroom

Premiere Pro

Power Director

Rachael's Details;

Instagram https://www.instagram.com/rachaelvictoria.ie/?hl=en

Website https://www.rachaelvictoria.ie/

Creators.ie https://creators.ie/

Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

Welcome to out very first Socially Ciara Podmas.

Podmas Day 1; 5 Christmas Campaigns You Can Launch Today

In today's episode, we are sharing Christmas campaigns you can launch today. Christmas campaign ideas that we chat through in the podcast are Christmas Gift Guide, Christmas countdown, Christmas Competitions, Christmas Hashtag Strategy, and More Involvement With The team Through Posts & Reels.⁠
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You can also participate in our giveaway to win a "Social Media Workshop with the Socially Ciara Team". To be in with a chance of winning, leave a rating and review on The Socially Ciara Podcast, and share your favourite episode to your Instagram Story. Be sure to tag us @sociallyciara.⁠

Mentioned in this episode;

Our Hashtag Episode - https://podcasts.apple.com/gb/podcast/23-how-to-grow-with-hashtags/id1518651748?i=1000497281005

Display Purposes - https://displaypurposes.com/

Google Trends - https://trends.google.com/trends/?geo=US

Find out more about Socially Ciara https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

After dropping hints on social media the past few weeks, we're finally revealing a very exciting project that is going live next week!

Instagram has been busy too out various updates over the past week; Guides, Reels Placements and overall interface re-design. We're talking you through how to schedule TikTok content too.

Instagram Reels Guide - https://www.instagram.com/p/CH0jlHaJOMD/

Social Media Updates Episode - https://podcasts.apple.com/gb/podcast/07-social-media-updates-you-need-to-know/id1518651748?i=1000485156125

Later.com - https://later.com/

Our Website - https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

How to prepare for the biggest events on the marketing calendar. You’re in the right place if you want to understand how to prepare, create engaging content and generate sales.

There is no bigger campaign on the minds of businesses right now than Black Friday, Cyber Monday and of course, Christmas.

Arguably the biggest events on the marketing calendar. No matter what industry, service or product you offer these are a great time of the year as people are hunting for deals and importantly spending.

Now is the time to start planning as objectives need to be set, content needs to be created and depending on the size of your team the campaign needs to be signed off. However, before jumping into the creative marketing side there are a few basics that needed ticking off the list first.

Our Website - https://sociallyciara.com/

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

Interested in upskilling your knowledge on social media and digital marketing? Here is your guide to 7 of the best FREE online courses, as rated by the Socially Ciara team. From content to website optimisation, from social media beginners to certifications, sites such as Hubspot, Future Learn and Learn with Google have you covered.

Courses Mentioned in this episode;

Create a Professional Online Presence https://bit.ly/3gpGAAk
How to Create Great Online Content https://bit.ly/3illzbE
Writing for Social Media https://bit.ly/2BDdT47
Expand a Business to Other Countries https://bit.ly/2NQivpR
SEO Training Course: Building Sustainable Traffic for Business Growth https://bit.ly/3gnkvlL
How to Build a Paid Media Strategy https://bit.ly/2BzNynt

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

Learn more about Socially Ciara - https://sociallyciara.com/

It's a questions we get asked all the time, but how do you grow your instagram using hashtags? Although around over a decade (it all began with hashtags on twitter), it seems that there is still confusion on how we find, use and grow with instagram hashtags.

In this episode we're talking through the below areas when it comes to Hashtags;

The Perfect Amount to Use
Laser Focusing Your Research
Where to Place Your Hashtags
Banned Hashtags
How to Track
Where to Find.

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

Services We Offer - https://sociallyciara.com/services

In this episode we're chatting with Sophie Miller (Pretty Little Marketer), a social media marketing consultant who focuses her instagram on guiding recent graduates from everything from CV tips to social media marketing services.

From internships to social marketing agency experience, we touch on all the big topics on getting started in the industry.

Follow Sophie here - https://www.instagram.com/prettylittlemarketer/?hl=en

Follow Socially Ciara - https://www.instagram.com/sociallyciara/?hl=en

Learn more on social media marketing - https://sociallyciara.com/journal

In this episode we're joined by our newest member of the Socially Ciara team, Fheirn Gibson on how she got started with working in social media, tips on reaching our to agencies and what it's like working at SC.

Follow us on IG https://www.instagram.com/sociallyciara/?hl=en

Drop us an email at hello@sociallyciara.com

In this episode we're joined by our content queen, Elle Crane, and we're diving into growing on Pinterest. You don't need thousands of followers, or even hundreds, to make a big impact on this social platform and we're telling you how to do this.

Follow us on social - https://www.instagram.com/sociallyciara/?hl=en

Mentioned in this episode

Ep 10 - https://podcasts.apple.com/gb/podcast/10-being-a-content-creator/id1518651748?i=1000487269079

Group Board https://pin.it/3ztZwPG

Joy Cho https://pin.it/20dg0Bm

We were talking all about "How to drive sales on Instagram" and taking a deep dive into Ideal Client Avatars, The Shopper Journey and Captions to Capture Attention!
⁠
Read our full blog post - https://sociallyciara.com/2020-blogs/increase-instagram-sales

Follow us on Instagram - https://www.instagram.com/sociallyciara/?hl=en

To celebrate #InternationalPodcastDay the Socially Ciara Team are sharing their favourite podcasts that we love to listen to.

Podcasts Mentioned;

I'm Grand Mam https://apple.co/3cGHTtW

Table Manners https://apple.co/2GiiPNJ

Katherine Ryan; Telling Everybody https://apple.co/3ifmedC

Goal Digger https://apple.co/30og30B

Sheerluxe https://apple.co/3jvhRg1

Brought to You By https://apple.co/3jiyUSe

Stories in 2 https://apple.co/3l27v7C

Our Social Media Manager joins the podcast this week to share her approach to social media strategy, community management and hashtags - all of which have helped Lucija to grow accounts to an incredible 200k!

Follow us on social https://www.instagram.com/sociallyciara/?hl=en

Follow Lucija https://www.instagram.com/lucijasimec/?hl=en

Send us an email with any questions - hello@sociallyciara.com

Over the past 10 years I've learnt a lot about social media and in this episode I'm sharing 3 that I've found to be the lessons that have helped me the most as a social media manager. Learning to have patience with your process, your time and your timelines are all key!

Visit Our Website - https://sociallyciara.com/

Follow Us on Instagram - https://www.instagram.com/sociallyciara/

Pop Us an Email - hello@sociallyciara.com

Creating stylish, branded stories on the go and being more strategic on what you're posting.

Mentioned in this episode;

Instagram Bootcamp https://podcasts.apple.com/gb/podcast/02-the-instagram-content-bootcamp/id1518651748?i=1000478239539

IG Features to Use https://podcasts.apple.com/gb/podcast/04-instagram-features-to-use-now/id1518651748?i=1000479410746

Instagram Algorithm https://podcasts.apple.com/gb/podcast/06-understanding-the-instagram-algorithm/id1518651748?i=1000483743249

Christmas Planning https://podcasts.apple.com/gb/podcast/14-planning-your-christmas-campaign/id1518651748?i=1000489917161

Unfold https://unfold.com/

Canva https://www.canva.com/

StoryLuxe https://apps.apple.com/us/app/storyluxe-templates-collage/id1324447436

InStories https://instoriesapp.com/

Wavve https://wavve.co/

That's right, we've mentioned the C word! It's September, which means that before we know it we'll be opening presents - so it's time think about your social media campaigns, goals and creative.

Mentioned in this Episode;

Getting Started with Email Marketing https://podcasts.apple.com/gb/podcast/05-getting-started-with-email-marketing/id1518651748?i=1000481772037

IGTV https://www.instagram.com/p/CEml2oKDAU7/

Pinterest Board of Ideas https://www.pinterest.co.uk/sociallyciara/christmas-branding/

A brand is more than just a logo; it's reflected in everything from your social media profiles, business cards, product packaging and website. After recently rebrand Socially Ciara, we're sharing our top tips.

Mentioned in this episode;

Mission Statement - https://sociallyciara.com/about

Facebook Group - https://www.facebook.com/groups/444196316173465/

Episode 9 - How Socially Ciara Started https://podcasts.apple.com/gb/podcast/10-being-a-content-creator/id1518651748?i=1000487269079

Episode 10 - Being a Content Creator https://podcasts.apple.com/gb/podcast/10-being-a-content-creator/id1518651748?i=1000487269079

Email - hello@sociallyciara.com

In this episode we're looking at taking analytical skills and knowledge to the next level. What the best tools on the market are for looking at your performance online?

You are in the right place if you are....
1️⃣Looking to understand the basics of TikTok and Reels ⁠
2️⃣ Need to generate content ideas for your channels⁠
3️⃣ Want to understand how to generate sales. ⁠
⁠
What you will learn;⁠
✔️ How can your brand use tiktok and reels⁠
✔️ The basics of setting up your account ⁠
✔️ How their algorithm works⁠
⁠

Download our free guide here - https://sociallyciara.com/tiktok-for-businesses

You are in the right place if you are....
1️⃣Looking to understand the basics of TikTok and Reels ⁠
2️⃣ Need to generate content ideas for your channels⁠
3️⃣ Want to understand how to generate sales. ⁠
⁠
What you will learn;⁠
✔️ How can your brand use tiktok and reels⁠
✔️ The basics of setting up your account ⁠
✔️ How their algorithm works⁠
⁠

Download our free guide here - https://sociallyciara.com/tiktok-for-businesses

Ciara and Elle from the Socially Ciara team talk through all the different areas of being a content creator, and share some top tips on how to get it right.

Discussed in this episode;

Photo Editor
GIMP - GNU Image Manipulation Programwww.gimp.org

gif? free photoshop
GIMP - GNU Image Manipulation Programwww.gimp.org
fhlern
https://www.youtube.com/results?search_query=phlearn
content blog post
https://sociallyciara.com/2020-blogs/how-to-create-engaging-content
Tezza Influencer
https://www.instagram.com/tezza/
Canon 600D
https://www.wexphotovideo.com/canon-eos-600d-digital-slr-camera-body-used-1736932/?mkwid=sQbu9sgrm_dc&pcrid=310558797808&kword=&match=&plid=&product=1736932&gclid=CjwKCAjw1K75BRAEEiwAd41h1IJ4cbza6ADkRaxGaDzsHLB6eO3wTrEM5BsxBs9XJVDiNYsIowRw8RoCwe8QAvD_BwE
18-55mm Lens
https://www.wexphotovideo.com/canon-ef-s-18-55mm-f35-56-is-ii-lens-1523945/
Canon EOS Rebel T7I
https://www.amazon.com/Canon-EOS-REBEL-EF-S-18-55/dp/B06VT2NQD8
cheap kit hacks
https://www.pinterest.co.uk/pin/262405115777069694/
Neewner on amazon?
https://www.amazon.co.uk/s?k=neewer&ref=nb_sb_noss_2
infographic link for ISO/Shutter speed
cheat sheet
https://www.pinterest.co.uk/pin/857654322773856649/
In Shot
https://apps.apple.com/us/app/inshot-video-editor/id997362197

Canon EOS Rebel T7i US 24.2 Digital SLR Camera with 3-Inch LCD, Black (1894C002)

This week we're talking through how the agency began? From internships, moving to London and wanted to be a biology teacher.

Website https://sociallyciara.com/

Instagram https://www.instagram.com/sociallyciara/?hl=en

This week we're answering the MOST asked questions that we get in our inbox; growing followers from 0, how to get more engagement on your posts and the best tools we use for social media.

Submit your questions at hello@sociallyciara.com

This week it's all about the latest updates in Social Media that have happened in June 2020.

Topics discussed;

Facebook Email Marketing & Group Customisation

Instagram's answer to Tik Tok

Twitter's Fleet Updated & A New Pinterest style app called Keen!

How does the Instagram algorithm actually work and how can I beat it? Do videos perform better than photos in the algorithm? How do you get your posts seen by more of your followers? Do hashtags help or hurt? We cover all these questions in this episode.

Websites Mentioned;

Content Bootcamp https://sociallyciara.com/instagram-content-bootcamp

Later - https://later.com/

Flick - https://www.flick.tech/

Display Purposes - https://displaypurposes.com/

With the number of active emails users forecasted to reach 4.3 billion in 2023, how can your business use email as part of your marketing strategy?

In this episode, Ciara & Ashley, Socially Ciara’s CRM & Email Marketing Manager, discuss how to get started, choosing an email marketing service, how to build lists and why content and is the key to conversion rates.

Websites Mentioned;

https://mailchimp.com/

Follow us;

https://sociallyciara.com/

https://www.instagram.com/sociallyciara/?hl=en

With many businesses not being able to physically see their customers it means they need to communicate with our customers digitally causing them to pivot with their social media strategy. ⁠
⁠
We've done a round up of our favourite features and talk about them in this episode.

Links to content mentioned in this episode;

Weekly Zoom Sessions https://sociallyciara.com/zoom-session

Learn about Audio Tweets https://blog.twitter.com/en_us/topics/product/2020/your-tweet-your-voice.html

Journal Entry on Instagram Features https://sociallyciara.com/2020-blogs/instagram-features-you-can-start-using-for-your-business-now

Setting up Instagram Shopping https://help.instagram.com/1627591223954487

Follow us on Instagram https://www.instagram.com/sociallyciara/?hl=en

How to Use Influencer Marketing for your Business in 2020!

What makes influencer marketing so effective? ⁠⠀
⁠⠀
Well, your potential new customers are introduced to your brand from an Instagram user they already trust and engage with. This means when the influencer recommends a product it comes across as genuine and their audience will find their opinion very relatable and trustworthy. It’s no secret that positive reviews from a trusted source can generate sales for any business. ⁠⠀
⁠⠀
In this episode, we're going through the different types of influencers and some of the key goals you should be looking at!⁠

Websites Mentioned;

https://www.peoplemap.co/

Follow us;

https://sociallyciara.com/

https://www.instagram.com/sociallyciara/?hl=en ⠀
⁠⠀

In this episode we're talking you through our 4 week content plan designed to help businesses, brands and influencers to grow in the right way.

Download our The Content Bootcamp Guide here - https://sociallyciara.com/instagram-content-bootcamp

Sign up to our newsletters here - https://sociallyciara.com/

Resources Mentioned in this Podcast;

https://later.com/

https://giphy.com/

Follow us on Instagram here - https://www.instagram.com/sociallyciara/

Welcome to our very first Socially Ciara Podcast.

In this episode, our host Ciara Lynch, Founder and Managing Director of Socially Ciara Agency, talks through her top 10 tips on personal branding on social media.

Find the article discussed in this podcast here;

https://www.independent.ie/storyplus/growing-your-following-10-tips-for-building-a-personal-brand-on-instagram-39268464.html

For more articles like this, visit our Socially Ciara blog;

https://sociallyciara.com/journal