The Home Builder Digital Marketing Podcast: Recent Episodes
Greg Bray and Kevin Weitzel
Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world.
Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights.
Learn more at https://www.buildermarketingpodcast.com.
This week on The Home Builder Digital Marketing Podcast, Sebastian Jimenez of Rilla joins Greg and Kevin to discuss how sales managers can use AI to transcribe and analyze conversations between new home sales consultants and prospective home buyers and provide feedback that will improve dialogue and increase sales.
https://www.buildermarketingpodcast.com/episodes/273-improving-conversations-with-home-buyers-sebastian-jimenez
This week on The Home Builder Digital Marketing Podcast, Marc Regardie of Homes.com joins Greg and Kevin to discuss the importance of connecting home buyers with comprehensive information as they search for new construction buying opportunities.
https://www.buildermarketingpodcast.com/episodes/272-connecting-home-buyers-with-information-marc-regardie
This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss data feed management that helps home builders organize community, plan, and inventory data, and create properly formatted automated listing feeds to syndicate to home listing sites.
https://www.buildermarketingpodcast.com/episodes/271-home-builder-data-management-greg-bray-and-kevin-weitzel
This week on The Home Builder Digital Marketing Podcast, Carol Morgan of Denim Marketing joins Greg and Kevin to discuss the critical role social media marketing plays for home builders in creating engagement and connection with prospective home buyers.
https://www.buildermarketingpodcast.com/episodes/270-social-media-marketing-for-home-builders-carol-morgan
This week on The Home Builder Digital Marketing Podcast, Stephanie Lane of Geranium joins Greg and Kevin to discuss how informative home builder digital marketing can help qualify leads and streamline the sales process.
https://www.buildermarketingpodcast.com/episodes/269-informative-home-builder-digital-marketing-stephanie-lane
This week on The Home Builder Digital Marketing Podcast, Michelle Mambuca of Barron Collier Companies joins Greg and Kevin to discuss how home builder digital marketers can deliver marketing with integrity.
https://www.buildermarketingpodcast.com/episodes/268-delivering-home-builder-marketing-with-integrity-michelle-mambuca
This week on The Home Builder Digital Marketing Podcast, Mike Bills of AtlasRTX joins Greg and Kevin to discuss home builder customer engagement AI tools that answer customer questions immediately, schedule appointments, and help sell homes faster.
https://www.buildermarketingpodcast.com/episodes/267-home-builder-customer-engagement-ai-tools-mike-bills
This week on The Home Builder Digital Marketing Podcast, Taylor Humphrey of Pacesetter Homes joins Greg and Kevin to discuss how home builders can distinguish their sales and marketing to create an exceptional home buyer experience.
https://www.buildermarketingpodcast.com/episodes/266-distinguishing-your-sales-and-marketing-taylor-humphrey
This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how home builders can utilize interactive floor plans to increase leads and sales, and they can be leveraged to accelerate the home buyer decision making process.
https://www.buildermarketingpodcast.com/episodes/265-interactive-floor-plans-greg-bray-and-kevin-weitzel
This week on The Home Builder Digital Marketing Podcast, Kirsten Nease of Cornerstone Homes joins Greg and Kevin to discuss how finding a unique selling proposition can help home builders strengthen and focus digital marketing strategies.
https://www.buildermarketingpodcast.com/episodes/264-finding-your-unique-selling-proposition-kirsten-nease
This week on The Home Builder Digital Marketing Podcast, Dani Cook of Scott Communities joins Greg and Kevin to discuss what smaller home builders can do to initiate home builder digital marketing.
https://www.buildermarketingpodcast.com/episodes/263-initiating-home-builder-digital-marketing-dani-cook
This week on The Home Builder Digital Marketing Podcast, Stephanie Walker of Rancho Mission Viejo joins Greg and Kevin to discuss how home builders and developers market to home buyers in master-planned communities.
https://www.buildermarketingpodcast.com/episodes/262-marketing-for-master-planned-communities-stephanie-walker
This week on The Home Builder Digital Marketing Podcast, Megan Bakel of Landsea Homes joins Greg and Kevin to discuss how home builders can merge sales and marketing to convert more leads and create a better home buying experience.
https://www.buildermarketingpodcast.com/episodes/261-merging-home-builder-sales-and-marketing-megan-bakel
This week on The Home Builder Digital Marketing Podcast, Jay Dixon of AdsIntelligence Marketing joins Greg and Kevin to discuss home builder digital marketing strategies that generate more qualified leads.
https://www.buildermarketingpodcast.com/episodes/260-home-builder-digital-marketing-strategies-jay-dixon
This week on The Home Builder Digital Marketing Podcast, Greg and Kevin recap highlights from the NAHB International Builders' Show in Las Vegas where home builder digital marketers were able to connect and learn from the industry's digital marketing experts.
https://www.buildermarketingpodcast.com/episodes/259-2025-international-builders-show-recap-greg-bray-and-kevin-weitzel
This week on The Home Builder Digital Marketing Podcast, Jimmy Diffee of Bokka Group joins Greg and Kevin to discuss the 2024 Home Buyer Conversion Report, a detailed analysis that will help home builders understand the key influences that cause home buyers to take action.
https://www.buildermarketingpodcast.com/episodes/258-the-2024-home-buyer-conversion-report-jimmy-diffee
This week on The Home Builder Digital Marketing Podcast, Tom Nelson of NDG Communications joins Greg and Kevin to discuss why exceptional home builder digital marketing requires adaptability and open-mindedness.
https://www.buildermarketingpodcast.com/episodes/257-exceptional-marketing-requires-adaptability-tom-nelson
This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how home builders can use geofencing for more precise ad targeting and to generate more qualified home buyer leads.
https://www.buildermarketingpodcast.com/episodes/256-effective-home-builder-geofencing-greg-bray-and-kevin-weitzel
This week on The Home Builder Digital Marketing Podcast, Russ Wright of VisionAIry Success Engineering joins Greg and Kevin to discuss how AI tools can help home builders revolutionize their business and transform the home buying experience.
https://www.buildermarketingpodcast.com/episodes/255-ai-tools-that-revolutionize-home-buying-russ-wright
This week on The Home Builder Digital Marketing Podcast, Melissa Cervin of Lombardo Homes joins Greg and Kevin to discuss how home builder digital marketers can use innovative tools to improve customer experience and increase sales.
https://www.buildermarketingpodcast.com/episodes/254-innovative-home-builder-digital-marketing-melissa-cervin
This week on The Home Builder Digital Marketing Podcast, John Peragine of Audience Town joins Greg and Kevin to discuss how home builders can market more effectively by getting to know their audience through data analytics.
https://www.buildermarketingpodcast.com/episodes/253-understanding-your-home-buyer-audience-john-peragine
This week on The Home Builder Digital Marketing Podcast, Josh Paul of Homebuilder Ops joins Greg and Kevin to discuss the 2024 New Home Buyer Customer Experience Expectations, a nationwide research study of buyers' residential construction sales and marketing preferences.
https://www.buildermarketingpodcast.com/episodes/252-new-home-buyer-customer-experience-expectations-josh-paul
This week on The Home Builder Digital Marketing Podcast, Doris Pearlman of Possibilities for Design joins Greg and Kevin to discuss how working with professional interior designers and merchandisers to design model homes can help home builders create spaces that connect with home buyers and increase revenue.
https://www.buildermarketingpodcast.com/episodes/251-elevating-interior-design-in-model-homes-doris-pearlman
On this bonus episode of The Home Builder Digital Marketing Podcast, Grey and Kevin share a CommVersion webinar with Nick Chitty, during which they discuss key customer touchpoints that build brand trust and drive sales.
https://www.buildermarketingpodcast.com/episodes/bonus-episode-key-touchpoints-that-build-brand-trust-commversion-webinar-greg-bray-and-kevin-weitzel
This week on The Home Builder Digital Marketing Podcast, Brian Newquist of Kovach Marketing joins Greg and Kevin to discuss the importance of personalizing home builder marketing to create a stronger connection with home buyers.
https://www.buildermarketingpodcast.com/episodes/250-personalizing-home-builder-marketing-brian-newquist
This week on The Home Builder Digital Marketing Podcast, Bill Sieversten of Milesbrand joins Greg and Kevin to discuss how home builders can establish an effective name and a brand that will help build trust and create an emotional connection with home buyers.
https://www.buildermarketingpodcast.com/episodes/249-establishing-a-home-builder-name-and-brand-bill-sieversten
This week on The Home Builder Digital Marketing Podcast, Rose Quint of the National Association of Home Builders joins Greg and Kevin to discuss the NAHB’s 2024 edition of What Home Buyers Really Want, a nationwide survey of recent and prospective home buyers.
https://www.buildermarketingpodcast.com/episodes/248-what-home-buyers-really-want-rose-quint
This week on The Home Builder Digital Marketing Podcast, Logan Shinholser of Contractor Growth Network joins Greg and Kevin to discuss how home builders can generate more quality referral leads online.
https://www.buildermarketingpodcast.com/episodes/247-generating-quality-referral-leads-online-logan-shinholser
This week on The Home Builder Digital Marketing Podcast, David Lynch of OpenHouse.ai joins Greg and Kevin to discuss how technology can help home builders forecast home sales and help guide marketing strategies.
https://www.buildermarketingpodcast.com/episodes/246-forecasting-home-sales-with-technology-david-lynch
This week on The Home Builder Digital Marketing Podcast, Christian Calusa of New Estate Only joins Greg and Kevin to discuss how home builders can connect with international home buyers in the United States and abroad.
https://www.buildermarketingpodcast.com/episodes/245-connecting-with-international-home-buyers-christian-calusa
This week on The Home Builder Digital Marketing Podcast, Brent Bommes of RCT Built joins Greg and Kevin to discuss how home builders can transform business with technology and innovation.
https://www.buildermarketingpodcast.com/episodes/244-digital-transformation-for-home-builders-brent-bommes
This week on The Home Builder Digital Marketing Podcast, Erin Yarbrough of Ideal Homes and Neighborhoods joins Greg and Kevin to discuss the home builder digital marketer’s role in driving more qualified home buyer traffic.
https://www.buildermarketingpodcast.com/episodes/243-driving-more-qualified-home-buyer-traffic-erin-yarbrough
On this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin recapture moments from the 2024 Home Builder Digital Marketing Summit. They give a synopsis of the speakers, roundtable discussions, and the marketing and OSC education tracks. If you could not make it this year, listen to this week's episode to learn more about what you missed. Don't forget to mark your calendars for the 2025 Home Builder Digital Marketing Summit coming in September in Atlanta, Georgia.
https://www.buildermarketingpodcast.com/episodes/242-home-builder-digital-marketing-summit-recap-greg-bray-and-kevin-weitzel
This week on The Home Builder Digital Marketing Podcast, Kyle Lintala of BILT Solutions joins Greg and Kevin to discuss the value of data management systems for home builders.
https://www.buildermarketingpodcast.com/episodes/241-the-value-of-data-management-kyle-lintala
This week on The Home Builder Digital Marketing Podcast, Terrell Turner of Caruso Homes joins Greg and Kevin to discuss the qualities and skills it takes to become a golden online sales counselor for your home builder.
https://www.buildermarketingpodcast.com/episodes/240-becoming-a-golden-online-sales-counselor-terrell-turner
This week on The Home Builder Digital Marketing Podcast, Joel Berner of realtor.com joins Greg and Kevin to discuss how examining current economics can help home builders understand new construction market conditions.
https://www.buildermarketingpodcast.com/episodes/239-examining-the-economics-of-home-building-joel-berner
This week on The Home Builder Digital Marketing Podcast, Rachel Starratt of Red Door Homes joins Greg and Kevin to discuss why every home builder should have an online sales counselor.
https://www.buildermarketingpodcast.com/episodes/238-got-an-online-sales-counselor-rachel-starratt
This week on The Home Builder Digital Marketing Podcast, Jason Rhoads of Rhoads Creative joins Greg and Kevin to discuss how home builders can leverage AI in digital marketing to gain insights and improve efficiency.
https://www.buildermarketingpodcast.com/episodes/237-leveraging-ai-in-home-building-marketing-jason-rhoads
On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give a preview of the highly anticipated 2024 Home Builder Digital Marketing Summit. The Summit will include engaging learning opportunities, small group roundtable discussions, marketing and OSC education tracks, time to network with leading industry experts and peers, good food, and fun.
https://www.buildermarketingpodcast.com/episodes/bonus-episode-2024-home-builder-digital-marketing-summit-preview-greg-bray-and-kevin-weitzel
This week on The Home Builder Digital Marketing Podcast, Spencer Powell of Builder Funnel joins Greg and Kevin to discuss the power of content marketing for home builders in attracting, engaging, and capturing new home buyers.
https://www.buildermarketingpodcast.com/episodes/236-the-power-of-content-marketing-spencer-powell
This week on The Home Builder Digital Marketing Podcast, Sarah Cook of New Home Directory joins Greg and Kevin to discuss how New Homes Directory can help home builders connect with new home buyers.
https://www.buildermarketingpodcast.com/episodes/235-connecting-builders-with-new-home-buyers-sarah-cook
This week on The Home Builder Digital Marketing Podcast, Qadra Evans of Zillow New Construction joins Greg and Kevin to discuss the 2024 Zillow New Construction Consumer Housing Trends Report and what the results reveal about new construction buyers.
https://www.buildermarketingpodcast.com/episodes/234-new-construction-home-buyer-trends-qadra-evans
This week on The Home Builder Digital Marketing Podcast, Leah Fellows of Blue Gypsy Inc. and Carol Morgan of Denim Marketing join Greg and Kevin to discuss the 4th Annual Online Homebuyer Mystery Shop Report and how home builders can use the results to improve their follow-up process.
https://www.buildermarketingpodcast.com/episodes/233-online-homebuyer-mystery-shop-results-leah-fellows-and-carol-morgan
This week on The Home Builder Digital Marketing Podcast, Sara Gutterman of Green Builder Media joins Greg and Kevin to discuss how generational marketing can help home builders attract and engage the right home buyer with the right message at the right time.
https://www.buildermarketingpodcast.com/episodes/generational-marketing-in-home-building-sara-gutterman
This week on The Home Builder Digital Marketing Podcast, Jason Benedict of Automation Agency joins Greg and Kevin to discuss how home builders can leverage automation and AI to improve efficiency and grow business.
https://www.buildermarketingpodcast.com/episodes/231-leverating-auotmation-and-ai-for-growth-jason-benedict
This week on The Home Builder Digital Marketing Podcast, Jake Kaplan of Garman Homes joins Greg and Kevin to discuss why home builders should return to the basics when it comes to digital marketing.
https://www.buildermarketingpodcast.com/episodes/230-returning-to-home-builder-marketing-basics-jake-kaplan
This week on The Home Builder Digital Marketing Podcast, David Belman of Belman Homes joins Greg and Kevin to discuss how home builders can advocate for housing affordability.
https://www.buildermarketingpodcast.com/episodes/229-advocating-for-housing-affordability-david-belman
This week on The Home Builder Digital Marketing Podcast, Christopher Brown of NEXT Group of Companies joins Greg and Kevin to discuss how and why home builder digital marketers should build emotional connections with home buyers earlier in the home buying journey.
https://www.buildermarketingpodcast.com/episodes/228-building-connection-with-home-buyers-christopher-brown
On this bonus episode of The Home Builder Digital Marketing Podcast, Al Trellis of The Home Builder’s Network and Bill Gelbaugh of OutHouse join Kevin to discuss the practical applications of AI in home building.
https://www.buildermarketingpodcast.com/episodes/bonus-episode-ai-in-home-building-a-practical-approach-bill-gelbaugh-and-al-trellis
This week on The Home Builder Digital Marketing Podcast, Craig Neal of Toll Brothers joins Greg and Kevin to discuss how home builders can create customer-focused sales and marketing teams.
https://www.buildermarketingpodcast.com/episodes/227-customer-focused-home-builder-teams-craig-neal
This week on The Home Builder Digital Marketing Podcast, Renee Stowe of Renee Stowed Marketing Solutions joins Greg and Kevin to discuss how consistently collecting and analyzing data can boost home builder digital marketing efforts.
https://www.buildermarketingpodcast.com/episodes/226-home-builder-marketing-is-all-about-the-math-renee-stowe
This week on The Home Builder Digital Marketing Podcast, Jennifer Johnson of Olivia Clarke Homes joins Greg and Kevin to discuss the value female perspectives bring to the home building industry.
https://www.buildermarketingpodcast.com/episodes/225-female-perspectives-in-home-building-jennifer-johnson
This week on The Home Builder Digital Marketing Podcast, Ben Culbreth of Culbreth Copywriting joins Greg and Kevin to discuss how home builders can create compelling copywriting that connects with potential home buyers.
https://www.buildermarketingpodcast.com/episodes/224-creating-compelling-copywriting-ben-culbreth
This week on The Home Builder Digital Marketing Podcast, Shawn McGuire of Celebrity Homes joins Greg and Kevin to discuss why home builders must create a stellar home buyer experience, especially in the current housing market.
https://www.buildermarketingpodcast.com/episodes/223-creating-a-stellar-home-buyer-experience-shawn-mcguire
This week on The Home Builder Digital Marketing Podcast, Jacob Bettis of Insignia Studios joins Greg and Kevin to discuss how strategic planning can help home builders create, share, and track impactful visual content.
https://www.buildermarketingpodcast.com/episodes/222-creating-impactful-visual-content-jacob-bettis
This week on The Home Builder Digital Marketing Podcast, Matt Brutshe of 500 Rockets Marketing joins Greg and Kevin to discuss how home builder digital marketers can become AI-ready.
https://www.buildermarketingpodcast.com/episodes/221-being-an-ai-ready-home-builder-marketer-matt-brutsche
This week on The Home Builder Digital Marketing Podcast, Doug Newell of Swarmalytics joins Greg and Kevin to discuss how home builders can use AI to optimize building processes and make accurate sales predictions.
https://www.buildermarketingpodcast.com/episodes/220-utilizing-ai-in-home-building-processes-doug-newell
This week on The Home Builder Digital Marketing Podcast, Carol Morgan of Denim Marketing and Kimberly Mackey join Greg and Kevin to discuss the roles of home builder sales and marketing teams and how they can work together to drive success.
https://www.buildermarketingpodcast.com/episodes/219-sales-and-marketing-whose-job-is-it-part-1-carol-morgan-and-kimberly-mackey
This week on The Home Builder Digital Marketing Podcast, Amberly Mioduszewski of Melia Homes Joins Greg and Kevin to discuss how home builders can ensure the success of their Online Sales Counselors.
https://www.buildermarketingpodcast.com/episodes/218-successful-online-sales-counselors-amberly-mioduszewski
This week on The Home Builder Digital Marketing Podcast, Courtney Stewart of Demin Marketing joins Greg and Kevin to discuss the most effective social media strategies and platforms for home builders.
https://www.buildermarketingpodcast.com/episodes/217-social-media-strategies-for-home-builders-courtney-stewart
This week on The Home Builder Digital Marketing Podcast, Felicia Berry of Viera Builders joins Greg and Kevin to discuss how online sales counselors can bridge the gap between home builder sales and marketing teams to ensure no leads are left behind.
https://www.buildermarketingpodcast.com/episodes/216-no-leads-left-behind-with-an-osc-felicia-berry
This week on The Home Builder Digital Marketing Podcast, Dennis O’Neil of Oneil Interactive joins Greg and Kevin to discuss how important maintenance is in creating a strong and successful home builder website.
https://www.buildermarketingpodcast.com/episodes/215-maintaining-a-strong-home-builder-website-dennis-oneil
This week on The Home Builder Digital Marketing Podcast, Mindy Lepp of LEPPDESIGN joins Greg and Kevin to discuss the benefits of outsourcing home builder digital marketing.
https://www.buildermarketingpodcast.com/episodes/214-the-benefits-of-outsourcing-digital-marketing-mindy-lepp
This week on The Home Builder Digital Marketing Podcast, Jim Work of Silverthorne Homebuilders joins Greg and Kevin to discuss how learning from other home builders’ knowledge and experience can improve business.
https://www.buildermarketingpodcast.com/episodes/213-learning-from-other-home-builder-experts-jim-work
This week on The Home Builder Digital Marketing Podcast, Hayley Selden of Valiant Spaces joins Greg and Kevin to discuss how home builders and remodelers can foster trust with homebuyers.
https://www.buildermarketingpodcast.com/episodes/212-fostering-trust-with-homebuyers-hayley-selden
This week on The Home Builder Digital Marketing Podcast, Bridget Cramer of Lindus Construction joins Greg and Kevin to discuss how home builders and remodelers can use social media to expand marketing efforts.
https://www.buildermarketingpodcast.com/episodes/211-expanding-social-media-marketing-bridget-cramer
This week on The Home Builder Digital Marketing Podcast, Jessica Fritz of J.Cor Architecture joins Greg and Kevin to discuss how home builders can connect with homebuyers by creating unique home buying experiences.
https://www.buildermarketingpodcast.com/episodes/210-creating-connections-with-homebuyers-jessica-fritz
This week on The Home Builder Digital Marketing Podcast, Derek Schairer and Luke Groesbeck of Foundation join Greg and Kevin to discuss how to provide an excellent homebuyer experience that creates happier homeowners and more efficient and profitable home builder teams.
https://www.buildermarketingpodcast.com/episodes/209-providing-an-excellent-homebuyer-experience-derek-schairer-and-luke-groesbeck
This week on The Home Builder Digital Marketing Podcast, Randy Stanbury of 4 Level Coach joins Greg and Kevin to discuss how to successfully grow your home builder business.
https://www.buildermarketingpodcast.com/episodes/208-growing-your-home-builder-business-randy-stanbury
This week on The Home Builder Digital Marketing Podcast, Tyler Stouder of Homebuilder Ops joins Greg and Kevin to discuss the power a CRM can offer home builders through tracking, managing, and analyzing customer interactions and data.
https://www.buildermarketingpodcast.com/episodes/207-the-power-a-crm-can-offer-home-builders-tyler-stouder
On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin share brief but valuable sales and marketing tips from experts at the 2024 International Builders' Show.
https://www.buildermarketingpodcast.com/episodes/bonus-episode-2024-ibs-best-sales-and-marketing-tips-greg-bray-and-kevin-weitzel
This week on The Home Builder Digital Marketing Podcast, Melissa Morman of Built4f joins Greg and Kevin to discuss how home builders can successfully integrate new technology into their businesses.
https://www.buildermarketingpodcast.com/episodes/206-integrating-new-home-builder-technology-melissa-morman
This week on The Home Builder Digital Marketing Podcast, Justin Doornbos of BombBomb joins Greg and Kevin to discuss how home builders can use simple video messaging to elevate communication with home buyers.
https://www.buildermarketingpodcast.com/episodes/205-simple-video-messaging-for-home-builders-justin-doornbos
This week on The Home Builder Digital Marketing Podcast, Bryan Keve of Traditions Custom Builders joins Greg and Kevin to discuss how home builders can nurture lasting relationships with homebuyers.
https://www.buildermarketingpodcast.com/episodes/204-nurturing-relationships-with-homebuyers-bryan-keve
This week on The Home Builder Digital Marketing Podcast, Barbara Wray of Wick Marketing joins Greg and Kevin to discuss how critical it is for home builders to build trust with homebuyers.
https://www.buildermarketingpodcast.com/episodes/203-building-trust-with-homebuyers-barbara-wray
This week on The Home Builder Digital Marketing Podcast, Reyna Estrada of M/I Homes joins Greg and Kevin to discuss how home builders can build an effective online sales team.
https://www.buildermarketingpodcast.com/episodes/202-building-an-effective-online-sales-team-reyna-estrada
This week on The Home Builder Digital Marketing Podcast, Christine Vangsness of Dabbert Custom Homes joins Greg and Kevin to discuss the importance of creating solutions to home builder digital marketing challenges.
https://www.buildermarketingpodcast.com/episodes/210-creating-solutions-to-marketing-challenges-christine-vangsness
This week on The Home Builder Digital Marketing Podcast, Kellie Little of FieldStone Homes joins Greg and Kevin to discuss how home builders can keep digital marketing fresh by learning and implementing new technology.
https://www.buildermarketingpodcast.com/episodes/200-keeping-home-builder-digital-marketing-fresh-kellie-little
This week on The Home Builder Digital Marketing Podcast, Lori Ann Dinkins of Mood Interior Designs joins Greg and Kevin to discuss the power of good interior design can have in helping home builders connect with home buyers and sell more homes.
https://www.buildermarketingpodcast.com/episodes/199-the-power-of-good-interior-design-lori-ann-dinkins
This week on The Home Builder Digital Marketing Podcast, Haley Naebig of NoviHome joins Greg and Kevin to discuss how home builders can enhance customer engagement and increase sales through customizing the home buyer experience.
https://www.buildermarketingpodcast.com/episodes/198-customizing-the-home-buyer-experience-haley-naebig
This week on The Home Builder Digital Marketing Podcast, Jim Jacobi of Parkland Communities and Parkland Residential joins Greg and Kevin to explore the build-to-rent market.
https://www.buildermarketingpodcast.com/episodes/197-exploring-the-build-to-rent-market-jim-jacobi
This week on The Home Builder Digital Marketing Podcast, Chris Griggs of LaRuche Photo joins Greg and Kevin to discuss how to craft quality home builder photography that elevates your brand and allows your homes to stand out in virtual environments.
https://www.buildermarketingpodcast.com/episodes/196-crafting-quality-home-builder-photography-chris-griggs
This week on The Home Builder Digital Marketing Podcast, Brent Niemuth of J.Schmid joins Greg and Kevin to discuss how home builders start building an authentic, well-defined brand story that resonates with customers and is recognized in the industry.
https://www.buildermarketingpodcast.com/episodes/195-building-an-authentic-home-builder-brand-brent-niemuth
This week on The Home Builder Digital Marketing Podcast, Arthur Chapin of Move, Inc., operator of realtor.com joins Greg and Kevin to discuss how home builders can better educate home buyers about new home construction.
https://www.buildermarketingpodcast.com/episodes/194-educating-new-construction-home-buyers-arthur-chapin
This week on The Home Builder Digital Marketing Podcast, Bill Gaul of BuildersUpdate.com joins Greg and Kevin to discuss how home builders who team up with agents experience more visibility in the market and an increase in sales.
https://www.buildermarketingpodcast.com/episodes/193-teaming-up-home-builders-and-agents-bill-gaul
This week on The Home Builder Digital Marketing Podcast Dia Bondi, author of Ask Like an Auctioneer, joins Greg and Kevin to discuss how home builder digital marketers and salespeople can learn how to ask for more and get it.
https://www.buildermarketingpodcast.com/episodes/192-how-to-ask-for-more-and-get-it-dia-bondi
This week on The Home Builder Digital Marketing Podcast, Greg and Kevin review the 2023 Home Builder Digital Marketing Summit, which included two full days of interactive sessions, small group roundtable discussions, expert presenters, OSC education, and much more.
https://www.buildermarketingpodcast.com/episodes/191-2023-home-builder-digital-marketing-summit-recap-greg-bray-and-kevin-weitzel
This week on The Home Builder Digital Marketing Podcast, Reilly LePage of Logel Homes joins Greg and Kevin to discuss how home builders can begin to elevate the online home buying process by adopting new technology.
https://www.buildermarketingpodcast.com/episodes/190-elevating-the-online-home-buying-process-reilly-lepage
This week on The Home Builder Digital Marketing Podcast, Jaclyn Centofanti of Hulbert Homes joins Greg and Kevin to discuss the importance of home builders identifying and focusing on the ideal home buyer.
https://www.buildermarketingpodcast.com/episodes/189-identifying-ideal-home-buyer-jaclyn-centofanti
This week on The Home Builder Digital Marketing Podcast, Katlyn Slocum of Katlyn Slocum Design joins Greg and Kevin to discuss how strategy-driven websites will help home builders turn more visitors into leads and turn more qualified leads into customers.
https://www.buildermarketingpodcast.com/episodes/188-strategy-driven-websites-that-increase-sales-katlyn-slocum
This week on The Home Builder Digital Marketing Podcast, Michael Shaw of EnvisionVR joins Greg and Kevin to discuss how virtual experiences can help home builders provide a more immersive, interactive, and engaging experience to home buyers.
https://www.buildermarketingpodcast.com/episodes/187-using-virtual-experiences-to-engage-buyers-michael-shaw
This week on The Home Builder Digital Marketing Podcast, Kate Jarrell of True Homes joins Greg and Kevin to discuss how home builder teams can better connect emotionally to prospective home buyers.
https://www.buildermarketingpodcast.com/episodes/186-connecting-emotionally-to-home-buyers-kate-jarrell
This week on The Home Builder Digital Marketing Podcast, Steve Ormonde of Focus 360 joins Greg and Kevin to discuss the advantages of becoming an exceptional virtual home builder.
https://www.buildermarketingpodcast.com/episodes/185-becoming-an-exceptional-virtual-home-builder
This week on The Home Builder Digital Marketing Podcast, Abby Cornelius of Abby Cornelius Coaching joins Greg and Kevin to discuss how female mentorship can offer women in the home building industry the support, guidance, and understanding they need to be more effective leaders.
https://www.buildermarketingpodcast.com/episodes/184-female-mentorship-in-home-building-abby-cornelius
This week on The Home Builder Digital Marketing Podcast, Heidi Schroeder of ECI Software Solutions joins Greg and Kevin to discuss how effective lead management tools can help home builders facilitate customer relationships, increase customer satisfaction, and promote business growth.
https://www.buildermarketingpodcast.com/episodes/183-home-builder-lead-management-tools-heidi-schroeder
This week on The Home Builder Digital Marketing Podcast, Paul Gortzig of Bokka Group joins Greg and Kevin to discuss how home builders who proactively communicate with home buyers through the building process considerably enhance the customer experience.
https://www.buildermarketingpodcast.com/episodes/182-the-power-of-proactive-communication-paul-gortzig
On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Leah Fellows talk with Kimberly Mackey and Carol Morgan on the Sales and Marketing Power Hour. They discuss what home builder sales and marketing should do after they capture a qualified lead.
https://www.buildermarketingpodcast.com/episodes/bonus-episode-so-you-got-a-lead-now-what-sales-and-marketing-power-hour
This week on The Home Builder Digital Marketing Podcast, Karyn Bonder of Livabl by Zonda joins Greg and Kevin to discuss the advantages of listing new construction homes on the Livabl platform.
https://www.buildermarketingpodcast.com/episodes/181-the-livabl-new-home-listing-platform-karyn-bonder
This week on The Home Builder Digital Marketing Podcast, Ty Brewer of HistoryMaker Homes joins Greg and Kevin to discuss how unifying home builder digital marketing and technology teams improve business.
https://www.buildermarketingpodcast.com/episodes/180-unifying-marketing-and-technology-teams-ty-brewer
On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give a preview of the highly anticipated 2023 Home Builder Digital Marketing Summit. The Summit will include two full days of interactive sessions, small group roundtable discussions, expert presenters, OSC education, time to network with leading industry experts and peers, good food, and fun!
https://www.buildermarketingpodcast.com/episodes/bonus-episode-2023-home-builder-digital-marketing-summit-preview-greg-bray-and-kevin-weitzel
This week on The Home Builder Digital Marketing Podcast, Barrett Davis of NterNow and HomeScribe joins Greg and Kevin to discuss how HomeScribe, a community-driven platform, educates home builders on best practices for using AI.
https://www.buildermarketingpodcast.com/episodes/179-home-builder-best-practices-for-using-ai-barrett-davis
This week on The Home Builder Digital Marketing Podcast, Alex Toth and Shannon McMahon from Opendoor join Greg and Kevin to discuss how home builders can eliminate uncertainty from the home buyer customer experience while still selling homes more quickly.
https://www.buildermarketingpodcast.com/episodes/178-removing-uncertainty-from-the-home-buyer-experience-alex-toth-and-shannon-mcmahon
This week on The Home Builder Digital Marketing Podcast, Chris Ashley of Hakes Brothers joins Greg and Kevin to discuss how a top-notch website can help home builder digital marketers generate more quality leads.
https://www.buildermarketingpodcast.com/episodes/177-generating-leads-with-a-top-notch-website-chris-ashley
This week on The Home Builder Digital Marketing Podcast, Don Dykstra and Cassius Adkison of Bloomfield Homes join Greg and Kevin to discuss how the one-house rule can help home builders look at digital marketing as more of an investment rather than an expense.
https://www.buildermarketingpodcast.com/episodes/176-the-one-house-rule-of-marketing-investment-don-dykstra-and-cassius-adkison
This week on The Home Builder Digital Marketing Podcast, Will Zhang of OpenHouse.ai joins Greg and Kevin to discuss how home builders can use artificial intelligence tools to better understand and predict home buyer behavior.
https://www.buildermarketingpodcast.com/episodes/175-using-ai-to-predict-home-buyer-behavior-will-zhang
This week on The Home Builder Digital Marketing Podcast, Danette Beal of Digs joins Greg and Kevin to discuss how home builders can improve the customer experience by communicating, saving, and sharing all the information about a home in a single place.
https://www.buildermarketingpodcast.com/episodes/174-creating-happier-home-buyer-experiences-danette-beal
This week on The Home Builder Digital Marketing Podcast, Eric Ziegler of Landmark Homes joins Greg and Kevin to discuss how digital marketing and sales teams can keep customers off the home construction rollercoaster.
https://www.buildermarketingpodcast.com/episodes/keeping-home-buyers-off-the-rollercoaster-eric-ziegler
This week on The Home Builder Digital Marketing Podcast, Alison Girard of Brookfield Residential joins Greg and Kevin to discuss how to determine the success of home builder digital marketing strategies.
https://www.buildermarketingpodcast.com/episodes/172-is-your-marketing-juice-worth-the-squeeze-alison-girard
This week on The Home Builder Digital Marketing Podcast, Cory Charles of The SuperHero Mindset joins Greg and Kevin to discuss how home builder sales and marketing professionals can reach new levels of success by discovering the SuperHero within.
https://www.buildermarketingpodcast.com/episodes/171-becoming-a-home-builder-superhero-cory-charles
This week on The Home Builder Digital Marketing Podcast, Tami Ostmark of Hamlet Homes joins Greg and Kevin to discuss how successful home building digital marketing plans promote experimenting and risk-taking.
https://www.buildermarketingpodcast.com/episodes/170-digital-marketing-experimentaion-and-risk-tami-ostmark
This week on The Home Builder Digital Marketing Podcast, Brenda Keo of Utility Connect joins Greg and Kevin to discuss how home builders can elevate their customer experience by connecting home buyers to relocation services throughout their whole journey.
https://www.buildermarketingpodcast.com/episodes/169-relocation-tools-for-builders-and-buyers-brenda-keo
This week on The Home Builder Digital Marketing Podcast, Ben Marks and Leah Turner of Melinda Brody and Company join Greg and Kevin to discuss how new home builders improve the performance and success of their sales associates through mystery shopping evaluation.
https://www.buildermarketingpodcast.com/episodes/168-improving-sales-performance-and-success-ben-marks-and-leah-turner
This week on The Home Builder Digital Marketing Podcast Kevin Hart of Aireal joins Greg and Kevin to discuss how immersive home builder technology can allow potential buyers to envision and experience their homes before they buy.
https://www.buildermarketingpodcast.com/episodes/167-immersive-home-builder-technology-tools-kevin-hart
This week on The Home Builder Digital Marketing Podcast, Jeff Schneider of Velocity23 joins Greg and Kevin to discuss how the right content marketing structure can help home builders produce sustained lead generation and increase home sales.
https://www.buildermarketingpodcast.com/episodes/166-content-marketing-that-delivers-jeff-schneider
This week on The Home Builder Digital Marketing Podcast, Mike Dildine and Jared Maybon of Build Better join Greg and Kevin to discuss how focusing on business development can help home builder business owners gain control of their businesses, enjoy being home builders again, and increase revenue.
https://www.buildermarketingpodcast.com/episodes/165-business-development-for-home-builders-mike-dildine-and-jared-maybon
This week on The Home Builder Digital Marketing Podcast, Richard Penny of homeAR joins Greg and Kevin to discuss the capabilities that augmented reality technology has to significantly enhance the home buyer customer experience.
https://www.buildermarketingpodcast.com/episodes/164-the-capabilities-of-augmented-reality-tools-richard-penny
This week on The Home Builder Digital Marketing Podcast, Chad Davies of Davies Imaging Group joins Greg and Kevin to discuss how home builders can elevate photography to create a more lasting impression on potential home buyers.
https://www.buildermarketingpodcast.com/episodes/163-elevating-home-builder-photography-chad-davies
This week on The Home Builder Digital Marketing Podcast, Kerry Mulcrone of Kerry & Co. joins Greg and Kevin to discuss how becoming a specialist in your home building area of expertise will build trust with home buyers and will ultimately lead to conversions.
https://www.buildermarketingpodcast.com/episodes/162-become-a-specialist-for-your-home-builder-kerry-mulcrone
This week on The Home Builder Digital Marketing Podcast, Greg Fuson of Pacific Coast Builders Conference joins Greg and Kevin to discuss the opportunities PCBC offers home builder industry attendees.
https://www.buildermarketingpodcast.com/episodes/161-the-opportunites-for-pcbc-attendance-greg-fuson
This week on The Home Builder Digital Marketing Podcast, Gina Nixon of Thomas James Homes joins Greg and Kevin to discuss how putting customers first strengthens every aspect of a home building business.
https://www.buildermarketingpodcast.com/episodes/160-putting-customers-first-strengthens-business-gina-nixon
This week on The Home Builder Digital Marketing Podcast, Jason Harper of Hunter Quinn Homes joins Greg and Kevin to discuss why home builders should start integrating buy online processes.
https://www.buildermarketingpodcast.com/episodes/159-integrating-buy-online-processes-jason-harper
This week on The Home Builder Digital Marketing Podcast, Nick Chitty of CommVersion joins Greg and Kevin to discuss how to balance technology and human connection, particularly when using chatbots.
https://www.buildermarketingpodcast.com/episodes/158-balancing-technology-and-human-conncetion-nick-chitty
This week on The Home Builder Digital Marketing Podcast, Caroline Ashe of Ivey Homes joins Greg and Kevin to discuss how important understanding analytics is when evaluating the success of digital marketing campaigns.
https://www.buildermarketingpodcast.com/episodes/episode-157-the-benefits-of-understanding-analytics-caroline-ashe
This week on The Home Builder Digital Marketing Podcast, Kim Guley of Builder Boost joins Greg and Kevin to discuss how trust between new home builders and real estate agents helps build valuable relationships and facilitates more new home sales.
https://www.buildermarketingpodcast.com/episodes/156-trust-between-builders-and-realtors-kim-guley
This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss some of the highlights of the 2023 NAHB International Builders' Show.
https://www.buildermarketingpodcast.com/episodes/155-2023-international-builders-show-recap-greg-bray-and-kevin-weitzel
This week on The Home Builder Digital Marketing Podcast, Alisa Poncher of Strategic Business Specialists joins Greg and Kevin to discuss why home builders must understand the various demographics of today’s new home buyers.
https://www.buildermarketingpodcast.com/episodes/154-understanding-todays-new-home-buyer-alisa-poncher
This week is a special episode of The Home Builder Digital Marketing Podcast where we share a recorded webinar Greg did with Susan Baier of Audience Audit. In this webinar, they discuss the proprietary attitudinal research study that Blue Tangerine conducted to understand better how home buyers interact with home builders online.
https://www.buildermarketingpodcast.com/episodes/153-online-buying-behavior-research-study-blue-tangerine
This week on The Home Builder Digital Marketing Podcast, Samantha Ostert of Skogman Homes joins Greg and Kevin to discuss how small changes in digital marketing strategy can lead to big results.
https://www.buildermarketingpodcast.com/episodes/152-small-changes-can-lead-to-big-results-samantha-ostert
This week on The Home Builder Digital Marketing Podcast, Carol Horton of Kindred Homes joins Greg and Kevin to discuss the value marketing mistakes can offer when they lead to opportunities, change, and growth.
https://www.buildermarketingpodcast.com/episodes/151-the-value-of-marketing-mistakes-carol-horton
This week on The Home Builder Digital Marketing Podcast, Taylor Burtner of Manuel Builders joins Greg and Kevin to discuss why the fundamental purpose of home building is about connecting with people and impacting their lives through home ownership.
https://www.buildermarketingpodcast.com/episodes/150-the-purpose-is-the-people-in-home-building-taylor-burtner
This week on The Home Builder Digital Marketing Podcast, Sharra Mercer of the Gary Mercer Team joins Greg and Kevin to discuss how new construction builders and real estate agents can cooperate towards mutually beneficial results.
https://www.buildermarketingpodcast.com/episodes/149-realtors-and-builders-can-be-friends-sharra-mercer
This week on The Home Builder Digital Marketing Podcast, Keith McKinney of New Home Star joins Greg and Kevin to discuss how sales teams can support home builder marketing processes.
https://www.buildermarketingpodcast.com/episodes/148-how-sales-can-support-marketing-keith-mckinney
This week on The Home Builder Digital Marketing Podcast, Danielle Davis of McStain Neighborhoods joins Greg and Kevin to discuss how providing information creates transparency, trust, and authentic engagement with home buyers.
https://www.buildermarketingpodcast.com/episodes/147-information-and-authentic-engagement-danielle-davis
This week on The Home Builder Digital Marketing Podcast, Ryan Hilliard of HypeAuditor joins Greg and Kevin to discuss creating successful influencer marketing strategies based on strong purposes and goals.
https://www.buildermarketingpodcast.com/episodes/146-influencer-marketing-strategies-ryan-hilliard
This week on The Home Builder Digital Marketing Podcast, Corey Brady of Kartchner Homes joins Greg and Kevin to discuss the value of staying connected to buyers during the home buying process with consistent and clear communication.
https://www.buildermarketingpodcast.com/episodes/145-connecting-to-buyers-through-communication-corey-brady
This week on The Home Builder Digital Marketing Podcast, Mert Karakus of Oda Studio joins Greg and Kevin to discuss the power of visuals in home builder digital marketing.
https://www.buildermarketingpodcast.com/episodes/144-the-power-of-visuals-in-home-builder-marketing-mert-karakus
This week on The Home Builder Digital Marketing Podcast, Janell Norton of DC DesignBar joins Greg and Kevin to discuss why successful home builder marketing starts with a story.
https://www.buildermarketingpodcast.com/episodes/143-home-builder-marketing-starts-with-a-story-janell-norton
This week on The Home Builder Digital Marketing Podcast, Eva Gribler of Onyx and East joins Greg and Kevin to discuss how to weather the continuous need for change in home builder marketing.
https://www.buildermarketingpodcast.com/episodes/142-the-continuous-need-for-change-in-marketing-eva-gribler
This week on The Home Builder Digital Marketing Podcast, Ed Carey of Audience Town joins Greg and Kevin to discuss the importance of marketing real estate with quality customer data.
https://www.buildermarketingpodcast.com/episodes/141-marketing-with-quality-customer-data-ed-carey
This week on The Home Builder Digital Marketing Podcast, Steve Bradford of Sales Solve Everything joins Greg and Kevin to discuss balancing sales and marketing initiatives in the ebb and flow of the home building market.
https://www.buildermarketingpodcast.com/episodes/140-balancing-sales-and-marketing-initiatives-steve-bradford
This week on The Home Builder Digital Marketing Podcast, Bob Schultz of The International New Home Sales Specialists joins Greg and Kevin to discuss how home builders can have successful home sales regardless of market conditions.
This week on The Home Builder Digital Marketing Podcast, Gail Bonnstetter of Carpenter Homes joins Greg and Kevin to discuss how to bring a more personal approach to social media posts that don’t have to be perfect.
https://www.buildermarketingpodcast.com/episodes/138-giving-social-media-a-more-personal-touch-gail-bonnstetter
This week on The Home Builder Digital Marketing Podcast, Kelly Borgen of Get Community joins Greg and Kevin to discuss effective ways to create and post social media content.
https://www.buildermarketingpodcast.com/episodes/137-creating-and-posting-social-media-content-kelly-borgen
This week on The Home Builder Digital Marketing Podcast, Mark Hirschfeld of Maronda Homes joins Greg and Kevin to discuss repurposing digital marketing content to expand audience reach.
https://www.buildermarketingpodcast.com/episodes/136-using-the-whole-buffalo-in-digital-marketing-mark-hirschfeld
On this bonus episode of The Home Builder Digital Marketing Podcast, Kevin speaks with Shari Morton of Shared Drive at the 2022 Home Builder Digital Marketing Summit.
https://www.buildermarketingpodcast.com/episodes/bonus-episode-2022-home-builder-digital-marketing-summit-shared-drive-introduction
This week on The Home Builder Digital Marketing Podcast, Bradley Davis of Woodbridge Pacific Group joins Greg and Kevin to discuss why high-level digital marketing is not just about looking at the data, it also involves creativity, skill, and listening to your gut.
https://www.buildermarketingpodcast.com/episodes/135-high-level-digital-marketing-is-an-art-bradley-davis
On this bonus episode of The Home Builder Digital Marketing Podcast, Greg shares his conversation with Karyn Bonder of Zonda from the 2022 Home Builder Digital Marketing Summit.
https://www.buildermarketingpodcast.com/episodes/bonus-2022-home-builder-digital-marketing-summit-zonda-introduction
This week on The Home Builder Digital Marketing Podcast, Kate Pourhassanian of Unscripted Interior Designs joins Greg and Kevin to discuss how prioritizing personalization in marketing can distinguish a home builder and can improve the home buying experience.
https://www.buildermarketingpodcast.com/episodes/134-prioritizing-personalization-in-marketing-kate-pourhassanian
This week on The Home Builder Digital Marketing Podcast, Jordan Brown of K. Hovnanian Homes joins Greg and Kevin to discuss how to create sales and marketing teams that work well together.
https://www.buildermarketingpodcast.com/episodes/133-creating-tight-sales-and-marketing-teams-jordan-brown
This week on The Home Builder Digital Marketing Podcast, Samantha Radloff of Hughston Homes joins Greg and Kevin to discuss the importance of creating value for potential customers through digital marketing.
https://www.buildermarketingpodcast.com/episodes/132-high-flying-digital-marketing-samantha-radloff
This week on The Home Builder Digital Marketing Podcast, Kelly Holladay of Max Connect Digital joins Greg and Kevin to discuss the importance of audience-focused of digital marketing campaigns across various platforms.
https://www.buildermarketingpodcast.com/episodes/131-audience-focused-digital-campaigns-kelly-holladay
This week on The Home Builder Digital Marketing Podcast, Jason Hardy of Ownly joins Greg and Kevin to discuss the advantages of digitizing the home buying process for builders and customers.
https://www.buildermarketingpodcast.com/episodes/130-digitizing-the-home-buying-process-jason-hardy
This week on The Home Builder Digital Marketing Podcast, Robyn Bonaquist of B-Squared Advertising joins Greg and Kevin to discuss why understanding each generation’s characteristics and preferences is essential to creating a successful generational marketing plan.
https://www.buildermarketingpodcast.com/episodes/129-generational-marketing-robyn-bonaquist
This week on The Home Builder Digital Marketing Podcast, Char Kurihara of DRB Group joined Greg and Kevin to discuss how to provide digital information that will benefit both the home builder and the home buyer.
https://www.buildermarketingpodcast.com/episodes/129-providing-digital-information-effectively-char-kurihara
This week on The Home Builder Digital Marketing Podcast, Gina Stango of Berks Homes joins Greg and Kevin to discuss the advantages of making social media a key component in home buyer marketing.
https://www.buildermarketingpodcast.com/episodes/127-the-keys-to-social-media-marketing-gina-stango
This week on The Home Builder Digital Marketing Podcast, Chelsey Keenan of Group Two joins Greg and Kevin to discuss the benefits of utilizing the talents, skills, and abilities of millennials in marketing and how home builders can market more successfully to a younger generation of buyers.
https://www.buildermarketingpodcast.com/episodes/126-home-builder-marketing-and-millennials-chelsey-keenan
This week on The Home Builder Digital Marketing Podcast, Rachel Peters of Keystone Custom Homes joins Greg and Kevin to discuss why a team effort is required for successful digital marketing.
https://www.buildermarketingpodcast.com/episodes/125-digital-marketing-requires-a-team-effort-rachel-peters
This week on The Home Builder Digital Marketing Podcast, Jimmy Schaefer of Real Reach Marketing Group joins Greg and Kevin to discuss which SEO basics to focus on to boost digital marketing efforts.
https://www.buildermarketingpodcast.com/episodes/124-focusing-on-seo-basics-in-marketing-jimmy-schaefer
This week on The Home Builder Digital Marketing Podcast, Michelle Byrge of Landsea Homes joins Greg and Kevin to discuss the need for builders to balance digital marketing with human interaction and connection.
https://www.buildermarketingpodcast.com/episodes/123-the-human-balance-of-digital-marketing-michelle-byrge
This week on The Home Builder Digital Marketing Podcast, Jennifer Johnson of The Client Cube joins Greg and Kevin to discuss the benefits of outsourcing marketing needs, especially in the rapidly evolving home building environment.
https://www.buildermarketingpodcast.com/episodes/122-truth-serum-for-outsourcing-marketing-jennifer-johnson
This week on The Home Builder Digital Marketing Podcast, Christine O’Toole of Independence Realty Trust joins Greg and Kevin to discuss how to master and manage multifamily digital marketing.
https://www.buildermarketingpodcast.com/episodes/121-mastering-multifamily-digital-marketing-christine-otoole
This week on The Home Builder Digital Marketing Podcast, Melanie Gowans of Shane Homes Group of Companies joins Greg and Kevin to discuss why perfection is not required to be successful in home builder digital marketing.
https://www.buildermarketingpodcast.com/episodes/120-marketing-doesnt-require-perfection-melanie-gowans
This week on The Home Builder Digital Marketing Podcast, Dan Russell of Vivid Labs joins Greg and Kevin to discuss neuromarketing and how it can help home builders inform creative marketing strategies and gain insights into their home buyers.
https://www.buildermarketingpodcast.com/episodes/119-neuromarketing-for-home-builders-dan-russell
This week on The Home Builder Digital Marketing Podcast, Brandon Elliott of Elliott Homes joins Greg and Kevin to discuss embracing the ever-changing home building market to progress toward a simpler and more efficient home buyer journey.
https://www.buildermarketingpodcast.com/episodes/118-progress-requires-embracing-change-brandon-elliott
In this special bonus invitation, Greg announces the 2022 Home Builder Digital Summit and invites listeners to join him and Kevin for the two-day event in Phoenix, Arizona on September 21st and 22nd.
https://www.buildermarketingpodcast.com/episodes/bonus-invitation-to-the-2022-home-builder-digital-marketing-summit-greg-bray
This week on The Home Builder Digital Marketing Podcast, Janette Hawkins of Gemcraft Homes joins Greg and Kevin to discuss how tracking analytics is the key to making better marketing decisions.
https://www.buildermarketingpodcast.com/episodes/117-tracking-is-the-key-to-better-marketing-janette-hawkins
This week on The Home Builder Digital Marketing Podcast, Julia Mallozzi of Bill Clark Homes and Legacy Homes joins Greg and Kevin to discuss the importance of digital marketing and why it’s worth the money.
https://www.buildermarketingpodcast.com/episodes/116-digital-marketing-is-worth-the-money-julia-mallozzi
This week on The Home Builder Digital Marketing Podcast, Sarah Noel Block of Tiny Marketing joins Greg and Kevin to discuss utilizing content marketing effectively and efficiently.
https://www.buildermarketingpodcast.com/episodes/115-utilizing-content-marketing-effectively-sarah-noel-block
This week on The Home Builder Digital Marketing Podcast, Shawn Corkrean of Griffith Homebuilders joins Greg and Kevin to discuss the importance of merging offline and online tools to create a seamless home buying experience.
https://www.buildermarketingpodcast.com/episodes/114-merging-offline-and-online-tools-shawn-corkrean
This week on The Home Builder Digital Marketing Podcast, Tyler Grundmeier of Hubbell Homes joins Greg and Kevin to discuss effective online sales counselor communication practices.
https://www.buildermarketingpodcast.com/episodes/113-effective-online-sales-counselor-practices-tyler-grundmeier
This week on The Home Builder Digital Marketing Podcast, Susan Paul of Costa Verde Homes joins Greg and Kevin to discuss the benefits of being a smaller home builder.
https://www.buildermarketingpodcast.com/episodes/112-the-benefits-of-being-a-smaller-builder-susan-paul
This week on The Home Builder Digital Marketing Podcast, Chelsea Kimmey of CC Homes joins Greg and Kevin to discuss the importance of focusing on the full home buying customer journey.
https://www.buildermarketingpodcast.com/episodes/111-focusing-on-the-full-customer-journey-chelsea-kimmey
This week on The Home Builder Digital Marketing Podcast, Betsy Feldmann of PRICE BLD-R and First Story Marketing joins Greg and Kevin to discuss how builders can make the new home buying journey simpler with more transparent pricing.
https://www.buildermarketingpodcast.com/episodes/110-new-home-pricing-made-easy-betsy-feldmann
This week on The Home Builder Digital Marketing Podcast, Darryl Stevenson of Arbor Homes and Elite Homes joins Greg and Kevin to discuss why home builders should understand that they are providing a service and not just selling a product.
https://www.buildermarketingpodcast.com/episodes/109-providing-a-service-not-just-selling-a-product-darryl-stevenson
This week on The Home Builder Digital Marketing Podcast, Beth Russell of Stylecraft joins Greg and Kevin to discuss understanding and serving specific home buyers.
https://www.buildermarketingpodcast.com/episodes/108-serving-specific-home-buyers-beth-russell
This week on The Home Builder Digital Marketing Podcast, Teri Slavik-Tsuyuki of tst ink joins Greg and Kevin to talk about the results of the American At Home Study, and to discuss the importance of letting your human show in the customer experience.
https://www.buildermarketingpodcast.com/episodes/107-let-your-human-show-teri-slavik-tsuyuki
This week on The Home Builder Digital Marketing Podcast, Andrew Bazan of Lennar speaks with Greg and Kevin about the importance of examining and understanding the science of digital marketing data.
https://www.buildermarketingpodcast.com/episodes/106-diving-into-digital-marketing-data-andrew-bazan
This week on The Home Builder Digital Marketing Podcast, Alyssa Titus of Schell Brothers joins Greg and Kevin to discuss how marketing through community involvement can be a game-changer for builders.
https://www.buildermarketingpodcast.com/episodes/105-marketing-through-community-involvment-alyssa-titus
This week on The Home Builder Digital Marketing Podcast, Felicia Watson of NAHB joins Greg and Kevin to discuss the importance of achieving and maintaining ADA website compliance.
https://www.buildermarketingpodcast.com/episodes/104-ada-website-compliance-felicia-watson
This week on The Home Builder Digital Marketing Podcast, David Hagan of Sales Uncomplicated joins Greg and Kevin to talk about the importance of adapting sales processes to fit the buyer and the market.
https://www.buildermarketingpodcast.com/episodes/103-adapting-sales-to-the-buyer-and-the-market-david-hagan
In this week’s episode of The Home Builder Digital Marketing Podcast, Bob Mirman of Eliant joins Greg and Kevin to discuss dealing with difficult buyers and how managing expectations is a key factor in doing that.
https://www.buildermarketingpodcast.com/episodes/102-dealing-with-difficult-buyers-bob-mirman
This week on The Home Builder Digital Marketing Podcast, Phillip Mejia of Blue Tangerine joins Greg and Kevin to discuss the basics of paid search and why it should be an important part of every home builder’s digital toolbox.
https://www.buildermarketingpodcast.com/episodes/101-got-a-quality-paid-search-program-phillip-mejia
Anthony Grasst of Homebridge Financial joins Greg and Kevin this week on The Home Builder Digital Marketing Podcast to educate builders about why financing should be an integral part of marketing.
https://www.buildermarketingpodcast.com/episodes/100-where-financing-fits-in-marketing-anthony-grasst
This week on The Home Builder Digital Marketing Podcast Amanda Kruit of Hayden Homes joins Greg and Kevin to discuss using technology to enrich the customer home buying experience.
https://www.buildermarketingpodcast.com/episodes/99-enriching-customer-experience-with-technology-amanda-kruit
Stephanie McCarty of Taylor Morrison joins Greg and Kevin on this week’s episode of The Home Builder Digital Marketing Podcast to discuss the significance of understanding what consumers expect and want when it comes to the home buying online process.
https://www.buildermarketingpodcast.com/episodes/98-the-biggest-x-factor-to-home-buying-online-stephanie-mccarty
This week on The Home Builder Digital Marketing Podcast Mollie Carmichael of Zonda joins Greg and Kevin to talk about research on customer expectations, especially related to customers’ willingness to engage online during the home buying process.
https://www.buildermarketingpodcast.com/episodes/97-customer-expectation-and-engagement-online-mollie-carmichael
On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give a preview of the 2022 International Builders' Show and share information about the experienced presenters and informative sessions to look forward to.
https://www.buildermarketingpodcast.com/episodes/bonus-episode-international-builders-show-greg-bray-and-kevin-weitzel
This week on The Home Builder Digital Marketing Podcast, Mila Sorenson of Blue Tangerine joins Greg and Kevin to discuss the ins and outs of analytics and why analytics should be an essential part of every digital marketing strategy.
https://www.buildermarketingpodcast.com/episodes/96-making-analytics-cool-again-mila-sorenson
Maurie Jones of Wayne Homes joins Greg and Kevin this week on The Home Builder Digital Marketing podcast to discuss why home builders should be focusing on so much more than just their finished product.
https://www.buildermarketingpodcast.com/episodes/95-product-is-not-what-makes-the-difference
Tess Wittler, a home builder content marketing consultant, joins Greg and Kevin this week on The Home Builder Digital Marketing Podcast to discuss how content fits in a home builder’s marketing plan and where to focus your efforts.
https://www.buildermarketingpodcast.com/episodes/94-is-your-content-running-and-groovy-tess-wittler
Join us this week on The Home Builder Digital Marketing Podcast when Greg and Kevin talk to Lindsay Haltom of Homes by Taber about shaking up your digital marketing team with the right tools, processes, and technologies that will be both useful to your team and beneficial to your customers.
https://www.buildermarketingpodcast.com/episodes/93-shake-up-your-digital-marketing-team-lindsay-haltom
Kim Ross joins Greg and Kevin this week on The Home Builder Digital Marketing Podcast to discuss how to build a rock star home builder digital marketing team.
https://www.buildermarketingpodcast.com/episodes/92-building-a-rock-star-digital-marketing-team-kim-ross
Join us this week on The Home Builder Digital Marketing Podcast as Wade Hiner of Destiny Homes talks with Greg and Kevin about making sales and marketing a team effort.
https://www.buildermarketingpodcast.com/episodes/91-making-your-sales-and-marketing-a-team-effort-wade-hiner
Alex Akel of Akel Homes joins Greg and Kevin on this week’s episode of The Home Builder Digital Marketing Podcast to discuss how marketing throughout the entire customer journey can help differentiate home builders.
https://www.buildermarketingpodcast.com/episodes/90-through-the-customer-journey-and-beyond-alex-akel
This week on The Home Builder Digital Marketing Podcast Liza Hausman from Houzz joins Greg and Kevin to explain the purposes of Houzz and the many tools it has for home builders.
https://www.buildermarketingpodcast.com/episodes/89-understanding-houzz-for-home-builders-liza-hausman
Matthew Baehr joins Greg and Kevin this week on The Home Builder Digital Marketing Podcast to discuss his charity work with Homes for HOPE, a nonprofit organization that partners with the building industry to invest in underserved families around the world and he explains how builders can get involved.
https://www.buildermarketingpodcast.com/episodes/88-the-generosity-of-the-home-building-industry-matthew-baehr
Cory Dotson of Blue Tangerine joins Greg and Kevin on this week’s episode of The Home Builder Digital Marketing Podcast to explain how builders can identify if or when they need a new website. Cory also details the process of building a new website and what builders can expect during that journey.
https://www.buildermarketingpodcast.com/episodes/87-is-it-time-to-bulldoze-your-website-cory-dotson
On this week’s episode of The Home Builder Digital Marketing Podcast, Will Duderstadt of M/I Homes shares his wealth of knowledge and experience as he joins Greg and Kevin to discuss the three main categories or “buckets” that are important to buyers and how builders can appeal to these buckets through messaging and implementation.
https://www.buildermarketingpodcast.com/episodes/86-buckets-to-making-your-builder-business-better-will-duderstadt
This week on The Home Builder Digital Marketing Podcast, Linnea Chapman of Trumark Homex joins Greg and Kevin to discuss digital tools that every home builder should leverage to enhance customer experience from start to finish.
https://www.buildermarketingpodcast.com/episodes/85-digital-tools-that-enhance-customer-experience-linnea-chapman
In this week’s episode of The Home Builder Digital Marketing Podcast, Melissa Galland of Ginn Group strikes gold when she joins Greg and Kevin to discuss the key elements of home builder brand experience.
https://www.buildermarketingpodcast.com/episodes/84-making-your-brand-experience-gold-melissa-galland
Vithya Kuckreja of Blue Tangerine shares her expertise on this week’s episode of The Home Builder Digital Marketing Podcast as she joins Greg and Kevin to discuss the importance of creating a digital marketing strategy and she even reveals some dating tips too.
https://www.buildermarketingpodcast.com/episodes/83-creating-a-digital-marketing-strategy-vithya-kuckreja
This week on The Home Builder Digital Marketing Podcast, Melanie Mickie of Engel & Völkers joins Greg and Kevin to discuss the benefits home builders gain by outsourcing sales.
https://www.buildermarketingpodcast.com/episodes/82-the-benefits-of-outsourcing-sales-melanie-mickie
This week Shari Morton of Shared Drive joins Greg and Kevin on The Home Builder Digital Marketing Podcast to discuss the ever-expanding roles of Online Sales Consultants and how important they are in nurturing home buying leads online.
https://www.buildermarketingpodcast.com/episodes/81-the-expanding-roles-of-oscs-shari-morton
On this week’s episode of The Home Builder Digital Marketing Podcast, Dana Spencer of K. Hovnanian Homes joins Greg and Kevin to discuss why home building is much more than just about selling homes, it’s about emotionally connecting with the home buyer and helping them find the right home for the right reasons.
https://www.buildermarketingpodcast.com/episodes/80-its-not-just-about-selling-homes-dana-spencer
Erik Cofield of the Association of Professional Builders joined Greg and Kevin on The Home Builder Digital Marketing Podcast to discuss how a detailed examination of your home building business could identify where improvement is needed and where the proper systems could offer support and solutions.
https://www.buildermarketingpodcast.com/episodes/79-examining-your-home-builder-business-erik-cofield
Join Greg Bray and Kevin Weitzel for this week's episode of the Home Builder Digital Marketing Podcast, featuring Kevin Oakley from Do You Convert. They discuss a wide variety of topics including tips and tricks to navigating the home buy online experience. If you want to sell homes on your website this is the episode to listen to.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/78-navigating-the-buy-online-experience-kevin-oakley
This week on the Home Builder Digital Marketing Podcast, Bob Seeman of Realtor.com joined Greg and Kevin to discuss why third-party listing sites are valuable to home builders and how they can improve your business.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/77-builders-should-care-about-third-party-listing-sites-bob-seeman
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin are joined by Lisa Parrish of Team PMP. They discuss the upcoming application process for NAHB's Nationals Awards and tips and tricks on how to improve your company's entry.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/76-nahbs-the-nationals-every-home-builder-should-enter-lisa-parrish
Join Lindsey Tapscott of Davidson Homes on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Lindsey deep dive into how collaboration between your marketing and sales teams creates a strong foundation. Lindsey's juicy fun fact single-handedly renders both Greg and Kevin speechless. Listen now to learn more!
Show Notes:
https://www.buildermarketingpodcast.com/episodes/75-marketing-and-sales-team-collaboration-a-strong-foundation-lindsey-tapscott
Laura Ownbey of Landmark Homes joins Greg and Kevin for this week's episode of the Home Builder Digital Marketing Podcast. They discuss preparing for the future in a fluctuating and unpredictable marketplace and innovative technologies that support home buyers throughout the home buying journey.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/74-innovation-and-preparing-for-the-future-laura-ownbey
Matthew Slutsky of BuzzBuzzHome by Zonda joined this week's episode of The Home Builder Digital Marketing Podcast. He talked with Greg and Kevin about the importance of long-term planning and embracing new technology in the home building industry.
Show Notes: https://www.buildermarketingpodcast.com/episodes/73-the-importance-of-nurturing-leads-long-term-matthew-slutsky
Join Ben Smith of Avesdo as the featured guest this week on the Home Builder Digital Marketing Podcast. He joins Greg and Kevin to discuss the rise of customer expectations in the home building industry.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/72-the-rise-of-customer-expectations-ben-smith
This week on the Home Builder Digital Marketing Podcast, Cori Masters of Beacon Homes joined Greg and Kevin to discuss how you can differentiate your company from the other builders by having an OSC with the ability to adapt across cultures.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/71-adapting-across-cultures-for-oscs-cori-masters
In this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin chat with Jason Forrest of Forrest Performance Group. They discuss his method of 'Survive, Thrive and Win' and how to sell emotionally, not circumstantially.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/70-selling-emotionally-not-circumstantially-jason-forrest
Join Tim Bailey, Chief Strategy Officer of Avid Ratings, this week on the Home Builder Digital Marketing Podcast. He joins Greg Bray and Kevin Weitzel to discuss how empowered buyers are the driving influence in the home building industry.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/69-empowered-buyers-influence-in-the-digital-world
Yet again, the Builder Panel sessions from our recent Home Builder Digital Marketing Summit were an absolute hit! Check out this special replay episode of the second builder panel of the summit, 'Virtual Events Builder Panel.'
Show Notes:
https://www.buildermarketingpodcast.com/episodes/68-spring-2021-home-builder-digital-marketing-summit-virtual-events-builder-panel
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Geofencing Specialist, Justin Croxton of Propellant Media. The three sit down to take a deep dive into a greater understanding of programmatic marketing tools.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/67-understanding-programmatic-marketing-tools%20and-optimization-justin-croxton
Yet again, the Builder Panel sessions from our recent Home Builder Digital Marketing Summit were an absolute hit! Check out this special replay episode of the first builder panel of the summit, 'Adjusting to Buyers.'
Show Notes:
https://www.buildermarketingpodcast.com/episodes/65-spring-21-home-builder-digital-marketing-summit-adjusting-to-buyer-builder-panel
Join Greg and Kevin as they recap the recent Spring 21' Home Builder Digital Marketing Summit week on the Home Builder Digital Marketing Podcast. If you missed the Spring Summit, this is the perfect episode for a bite-size recap from each of our amazing speakers
Show Notes: https://www.buildermarketingpodcast.com/episodes/65-spring-2021-home-builder-digital-marketing-summit-recap
Greg Bray of Blue Tangerine and Matthew Slutsky of BuzzBuzzHome join the dynamic duo of Kimberly Mackey from New Homes Solutions and Carol Morgan from Denim Marketing on the Sales & Marketing Power Hour recorded live on April 16, 2021.
Shownotes:
https://www.buildermarketingpodcast.com/episodes/bonus-episode-a-buy-now-button-coming-to-a-website-near-you
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Roland Nairnsey of New Homes Sales Plus. They discussed the importance of mending the disconnect between sales and marketing.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/64-mending-the-disconnect-between-sales-and-marketing-roland-nairnsy
Debra Wyatte of Cecilian Partners joined Greg and Kevin on this week's episode of the Home Builder Digital Marketing podcast to discuss the importance of identifying the ways to boost customer service, as well as others ways to improve your home builder marketing.
Shownotes:
https://www.buildermarketingpodcast.com/episodes/63-identifying-touch-points-to-boost-customer-service-debra-wyatte
On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin chat with Erica Lockwood of Joseph Chris Partners. They discuss what to look for when recruiting builder executives to boost business and match your company's culture.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/62-recruiting-builder-executives-and-matching-culture-erica-lockwood
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin are joined by Rob Krohn of Epcon Communities. They discuss what goes into a winning formula for a home builder marketer, and developing a strategy that reliably generates leads.
Show Notes: https://www.buildermarketingpodcast.com/episodes/61-the-winning-formula-for-home-builder-marketing-rob-krohn
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin chat with Ananth Rao of EYA Marketing. They discuss how to improve your company's flexibility to meet home buyer expectations.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/60-flexibility-to-meet-home-buyer-expectations-ananth-rao
On this week's episode of the Home Builder Digital Marketing Podcast, we chat about Pinterest opportunities in home building with Alisa Meredith, Pinterest Product Specialist and Marketing Manager at Tailwind. She shares a bunch of tips and tricks on how to implement Pinterest in your home builder marketing plan.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/59-pinteresting-your-way-to-selling-home-alisa-meredith
During this episode of the Home Builder Digital Marketing Podcast, Greg and Kevin sit down with Abrazo Home’s "Chief Storyteller" Shane Austin. The three discuss capturing home buyers' attention by telling stories using video.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/58-engaging-home-buyers-with-video-storytelling-shane-austin
On the Home Builder Digital Marketing Podcast this week, we welcomed Beth Byrd of Beacon Homes for an in-depth conversation focusing on how home buyers want to shop. Greg, Kevin, and Beth also discuss the benefit of looking outside the home builder industry for marketing inspiration.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/57-focusing-on-how-people-want-to-shop-beth-byrd
On this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give you a little sneak-peek into the upcoming Home Builder Digital Marketing Summit – Virtual Series, April 29, May 6, May 13, May 20, 12-2 ET.
Register Now : https://www.buildermarketingsummit.com/register
Show Notes:
https://www.buildermarketingpodcast.com/episodes/56-5-bonus-episode-home-builder-digital-marketing-summit-spring-2021
In this week's episode, Greg and Kevin are joined by John Hiscox, Co-founder of OpenHouse.ai to discuss nurturing the home buying experience by using AI and data and so much more.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/56-using-ai-and-data-to-nurture-the-home-buyer-journey-john-hiscox
Join Dave Betcher of AtlasRTX on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Dave discuss how to create immediacy and take advantage of the opportunity to build your brand and customer experience.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/55-immediacy-and-customer-experience-dave-betcher
swhQgPhFHyq2rBpjTDB2
Greg Bray and Kevin Weitzel are joined by Al Trellis, co-founder of Home Builders Network. During this episode, they discuss philosophy of balancing production capacity and sales in a shifting market place. Al is full of knowledge from his years of experience, so this is an episode you don't want to miss.
Show Notes: https://www.buildermarketingpodcast.com/episodes/54-balancing-production-capacity-and-sales-alan-trellis
On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to sit down with Matt Riley of Group Two. Join as they discuss how to cleverly take on "good market syndrome" and how to continue to set up your business for years to come.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/53-handling-good-market-syndrome-more-better-matt-riley?utm_source=social&utm_medium=Hootsuite&utm_campaign=episode%2053
This week on the Home Builder Digital Marketing Podcast Greg and Kevin had the opportunity to discuss innovating the home buying experience with Sarah Titus from Eastbrook Homes. Sarah provides a lot of takeaways, including insight from a focus group, and she reveals some behind-the-scenes coordination of a creative video series.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/52-striving-to-innovate-the-home-buyer-experience-sarah-titus
On this week's episode of the Home Builder Digital Marketing Podcast we welcomed Kim Sandoval of Classic Homes & Flying Horse. She joins Greg and Kevin to discuss how growing marketing expectations have changed the home buying industry and so much more.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/51-the-growing-marketing-expectations-in-home-buying-kim-sandoval
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Lisa Lausten, Senior VP of Marketing at Stanley Martin Homes. They discuss how technology shifts should reflect how consumers not only shop for homes, but shop in general. You don't want to miss Lisa's noteworthy journey that brought her into the home builder industry.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/50-embracing-ever-changing-technology-lisa-lausten
Join Alaina Money-Garman from Garman Homes on this week’s episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Alaina discuss how defining your core business principles will boost customer experience, as well as the impact of women and BIPOC in home building.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/49-defining-principles-for-customer-experience-aliana-money-garman
In this week's episode of the Home Builder Digital Marketing Podcast we had the opportunity to talk with Carl Baker from Tresidio Homes. Greg, Kevin, and Carl discuss how the psychology of selling homes is almost identical to B2B sales, and how to have the willingness to change your paradigm to continue to grow your business.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/48-willingness-to-change-your-paradigm-carl-baker
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Cabe Vinson of Blue Tangerine. Cabe shares tons of valuable information about how Google My Business can boost your business today.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/47-leveraging-google-my-business-for-home-builders-cabe-vinson
On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin discuss the connection between marketing and warranty with ProHome’s Stacey Kincaid. Stacey is the director of Marketing and Support Services at ProHome and delivers outstanding insight as she’s been involved in home building in some form for the past 20 years.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/46-the-warranty-and-marketing-brand-connection-stacey-kincaid
On this week’s episode of the Home Builder Digital Marketing Podcast, Chad Sanschagrin of Cannonball Moments, joined Greg and Kevin to discuss habits of successful salespeople and how you can constantly innovate both yourself and your business to the next (and better) version.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/45-upgrade-your-marketing-like-you-upgrade-your-iphone-chad-sanschagrin
Don’t miss this week’s episode of the Home Builder Digital Marketing Podcast as Greg and Kevin visit with Ingrid Prince of Shaddock Homes. She shares tons of valuable information about the unsung heroes of home builder marketing, or more commonly known as online sales counselors (OSC).
Show Notes:
https://www.buildermarketingpodcast.com/episodes/44-oscs-the-unsung-heroes-of-home-builder-marketing-ingrid-prince
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Kristi Allen, owner of WoodCastle Homes. They discuss the power of women in general contracting and home building, The House That She Built, and so much more. She hopes to show girls and women that there’s a space for them in this awesome home building industry!
Show Notes:
https://www.buildermarketingpodcast.com/episodes/43-inspiring-women-through-the-house-that-she-built-kristi-allen
Join Russ Stephens, Co-founder of the Association of Professional Builders, on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Russ discuss attracting high-quality leads throughout 2021 while also preparing and setting up your business for 2022.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/42-complacency-in-2021-is-rubbish-russ-stephens
On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to chat with Meredith Oliver, Chief Digital Marketing Strategist of Meredith Communications. They discuss making data-driven marketing decisions, how customers have fundamentally changed from the COVID-19 pandemic, and so much more.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/41-the-fundamental-change-in-consumer-behavior-meredith-oliver
On this very special holiday episode, Greg and Kevin put you in the holiday spirit by sharing some of their holiday traditions and what they are looking forward to in 2021! You don't want to miss this, Kevin even shares a very special rendition of Blue Christmas.
We hope you have a happy and healthy holiday season!
Show Notes:
https://www.buildermarketingpodcast.com/episodes/40-happy-holidays
Join marketing experts Chris Hartley, Ashely De Young-Seibert & Michelle Smallwood, plus, the always entertaining Kevin Weitzel from Outhouse as moderator. This session from our recent Home Building Digital Marketing Summit lets you see how other home builders are putting their marketing and digital technologies to use.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/39-builder-panel-home-builder-digital-marketing-summit
This week Lauren St. Martin, marketing manager at Creative Homes, joined Greg and Kevin to discuss the power of interactive floor and site plans and how they improve engagement. They also discuss how implementing an OSC can be a benefit for both marketing and sales.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/38-the-engagement-power-of-interactive-floor-plans-and-site-plans
Did you miss the Home Builder Digital Marketing Summit? Don't worry, on this week's episode, Greg and Kevin share some of their favorite moments from each day of the Summit. They also share the grand prize winners, so listen close! You might be a WINNER!
Show Notes:
https://www.buildermarketingpodcast.com/episodes/37-recap-home-building-digital-marketing-summit?utm_source=social&utm_medium=Hootsuite&utm_campaign=episode%2037
This week on the Home Builder Digital Marketing Podcast, we welcomed Ty Udell from Dun Today. Greg, Kevin, and Ty discuss the value digital binders can bring home builders, the end-to-end value in the customer life cycle, and how the buying process is constantly evolving.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/36-end-to-end-value-in-the-customer-life-cycle-ty-udell
This week on the Home Builder Digital Marketing Podcast, we were honored to welcome Jennifer Cooper from Truland Homes. She joins Greg and Kevin to discuss the importance of understanding your value proposition as well as how to discover your brand influence and what your company stands for.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/35-understanding-your-value-proposition-jennifer-cooper
Join Greg, Kevin, and Laura Hanson from New Tradition Homes as they discuss her journey into the world of home building as the daughter of a builder. Laura also shares her strategies while shifting to digital marketing to accommodate the customer’s ever-evolving needs.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/34-shifting-to-digital-marketing-to-accommodate-customers-laura-hanson
Join Greg, Kevin, and our featured guest this week, Kimberly Mackey, the founder of New Homes Solutions. They discuss multiple ways to improve your customer’s buying experience, such as improving processes and technology.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/33-process-map-to-improve-your-customers-experience-kimberly-mackey
Ashley De Young-Seibert, the VP of Marketing at De Young Properties, drops a slew of marketing tips to help your business on this week's episode of the Home Builder Digital Marketing Podcast. Listen in to learn from a true innovator and see why De Young Properties is like Elvis.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/32-innovating-to-make-it-easy-on-customers-ashley-de-young-seibert
Greg, Kevin, and Ronda Conger of CBH Homes explore how to embrace the ever-evolving world of Home Builder Marketing and so much more. Not only does Ronda share some incredible marketing strategies for home builders, but she also shares inspiration focused on reaching your goals both in life and in business.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/31-embracing-change-in-home-builder-marketing-ronda-conger
Join Greg Bray, President of Blue Tangerine, on this special episode as he discusses why you should focus efforts on website accessibility, (sometimes referred to as ADA compliance for your website), the basics of implementing and testing website accessibility, and the benefits of integrating accessibility into all aspects of your web strategy.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/bonus-website-accessibility-ada-and-why-its-important-greg-bray
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Mollie Elkman, the president of Group Two, to discuss ethical considerations in social media. She shares her expert insight on all things involving home building and social media, with topics such as how social media has changed our world, and the ethics of targeting home buyers.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/30-ethical-considerations-in-social-media-mollie-elkman
Brenna Ryan from William Ryan Homes and North Shore Builders, joined Greg and Kevin for this week’s episode of the Home Builder Digital Marketing Podcast to discuss the mix of traditional and digital marketing. Brenna also shares her experience with several marketing strategies and how they change over time and by location of customer segmentation.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/29-the-keys-to-manage-regional-marketing-brenna-ryan
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Anya Chrisanthon from the New Construction Marketing Academy to discuss the process of becoming a follow-up champion. She also explains the importance of a quality CRM program for a successful sales process.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/28-the-process-of-becoming-a-follow-up-champion
This week on the Home Builder Digital Marketing Podcast, we had the opportunity to discuss the importance of creating a positive customer experience with the Co-founder of Bokka Group, Jimmy Diffee. He shares excellent insights and trends on making your customer experience stand out over your competitors. Creating a great customer experience will improve the customer buying journey and help you sell more homes.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/27-customer-experience-the-story-a-customer-will-tell-a-friend-jimmy-diffee
The creator of Newhomesales.com, Quint Lears joins HBDMP to discuss his journey in the Home Building and Real Estate industry as well as the importance of “If you want to be terrific, you have to be specific”. Hold on to your headphones, this episode is jammed packed with tons of motivational quotes that promise to inspire.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/26-connecting-to-win-more-home-sales-quint-lears
Join Greg and Kevin as they share a sneak peek of the upcoming Home Builder Digital Marketing Summit - Virtual Series! We are bringing the industry’s thought leaders to your home or office once a week for four weeks so you can learn new marketing tactics to sell more homes – and it’s FREE!
Register Now >>
https://register.gotowebinar.com/register/739442869272786956
Show Notes:
https://www.buildermarketingpodcast.com/episodes/virtual-summit-sneak-peek
We welcomed JoAnne Williams, Founder, President, and CEO of JWilliams Staffing to discuss how to avoid costly hiring mistakes in the real estate world. During this episode, you'll learn several tips like what to look for in potential employees as well as how you can stand out as a candidate.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/25-avoid-costly-hiring-mistakes-in-real-estate-joanne-williams
Greg and Kevin were proud to welcome Dana Kovach, owner of Kovach Marketing to the Home Builder Digital Marketing Podcast. Listen as they sit down to talk about the importance of branding, the importance of truly getting to know your target segment and potential home buyer in today’s world. Dana also shares how to get builders to reveal the purpose or inspiration behind each community to find the right target buyer's and so much more.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/24-importance-of-truly-understanding-the-buyers-needs-dana-kovach
Join the CEO of HomeAid, Scott Larson, Greg, and Kevin as they discuss how to address the issue of homelessness, as well as, how HomeAid is using home builders to help create solutions. This episode showcases the inspiring mission of HomeAid and sheds a light on how home builders can do their part to get involved in their communities. Listen and enjoy this heartwarming episode, it is sure to inspire you to get involved in your own community.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/23-the-intersection-of-the-common-good-and-home-building-expertise-scott-larson
Dave Knowles founder and president of TopBuilder Solutions joined the Home Builder Digital Marketing Podcast to discuss the magic of implementing a CRM program for your home builder business. A CRM (Customer Relationship Management) allows you to track how things are coming into the funnel, how well you're converting them, while also helping you ensure that you meet your goals. In this episode, you’ll learn how CRM programs can positively impact your business.
Shownotes:
https://www.buildermarketingpodcast.com/episodes/22-the-magic-of-implementing-a-crm-dave-knowles
Stuart Platt, the managing partner at Outhouse, spent some time with the Home Builder Digital Marketing hosts discussing some incredibly substantial topics to benefit home builders. Stuart also discusses the importance of creating an emotional connection on the website.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/21-evoking-home-buyers-emotions-stuart-platt
Erik Martinez, Vice President of Blue Tangerine joined the Home Builder Digital Marketing podcast to talk about the death of the third-party cookie. Erik, Greg, and Kevin chat about upcoming digital marketing issues such as new privacy regulations and how they affect digital marketing strategies. Erik’s in-depth knowledge and digital marketing expertise is evident throughout the entire episode. Enjoy this information-packed episode!
Show Notes:
https://www.buildermarketingpodcast.com/episodes/20-the-end-of-the-third-party-cookie-erik-martinez?utm_source=Social&utm_medium=Hootsuite&utm_campaign=Episode%2020
Tim Curtis President of CohereOne, sit down to discuss neuromarketing and marketing psychology and so much more. Tim drops a ton of knowledge regarding the cues and triggers that influence the decision-making process and buying. Tim has an incredible knack for looking ahead so listen, learn, and enjoy!
Show Notes: https://www.buildermarketingpodcast.com/episodes/19-marketing-psych-influences-on-consumer-decision-making-tim-curtis
Ali Webster of Zillow sits down with Greg and Kevin on the Home Builder Digital Marketing Podcast to discuss ways home builders can succeed on Zillow. The three discuss positioning for the new normal and the importance of communicating with customers on their terms. Ali covers many of the Zillow platforms that help home buyers connect with builders and she talks about the industry’s future. There’s also a squash challenge laid out. It’s another fun episode, listen and enjoy.
Show Notes at https://www.buildermarketingpodcast.com/episodes/18-succeeding-on-zillow-ali-pearson-webster
We welcomed Chris Hartley, VP of Sales at K. Hovnanian® Homes, on to the show to discuss how to assess and use technology to your advantage to boost sales efforts. Chris talks about how to resourcefully budget for the latest technology, how to choose the right new tools and creative ways to get sales teams to buy-in to technology. Chris has a lot of good energy and great insight so listen in and enjoy.
Show Notes:
https://www.buildermarketingpodcast.com/episodes/17-embracing-new-technology-to-boost-sales-chris-hartley
A legend in the home building industry, Dave Miles, president of Milesbrand joined the show for a fascinating discussion on the importance of branding. There are a lot of books on branding out there that you can buy, but it really doesn’t get much better than Dave Miles so listen in and learn from one of the top minds in marketing.
Show Notes
We welcomed Lynne Parker Davis, Founder, and CEO of NterNow on the Home Builder Digital Marketing Podcast. By paying attention to the home buyer journey, Lynne created NterNow, a handy tool for home builders and buyers. We discuss eliminating barriers for prospects and review some surprising stats, including when prospects like to take home tours.
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Recently on the Home Builder Digital Marketing Podcast, Greg and Kevin got the opportunity to sit down with Michelle Smallwood Vice President of Sales and Marketing for Holiday Builders. They take a deep dive into marketing segments for home buyers as well as the different marketing methods to target the correct audience.
Show Notes
It was an honor to have Josh Steimle, the founder, and CEO of MWI, an international digital marketing agency on the podcast to talk about his 7 Systems of Influence. How cool is Josh Steimle? He has hung out with Richard Branson on his private island. Josh helps people turn their biggest dreams into reality as he works with some of the world’s top business executives and entrepreneurs. Josh covers many beneficial topics on the podcast including marketing, sales, and leadership.
Show Notes
Bob Whitten, one of the home building industry’s most respected financial and business consultants, joined Greg and Kevin to discuss the importance of aligning sales and marketing efforts. Bob covers essential topics, including why sales and marketing coordination can pay off in a significant way. Listeners can accumulate masses of info from this episode as Bob outlines pricing models, market research, competitor research, statistical evaluation, marketing budgets, sales metrics, and more.
Show Notes at https://www.buildermarketingpodcast.com/episodes/12-connecting-marketing-and-sales-to-impact-profitability-bob-whitten
Recently on the HBDMP, Greg and Kevin had the opportunity to talk with social media all-star Carol Morgan, founder, and president of Denim Marketing. They dive deep into the importance of having a strategic marketing plan, the difference between PR and social media, and much more.
Show Notes
Kody Smith of NoviHome, joined Greg and Kevin to take a deep dive into opportunities that exist when home builders place importance on the digital experience. Learn why digital tools are the norm in other industries, yet, some builders have not embraced the digital efficiencies and what experience can be leveraged to sell more homes and satisfy customers.
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When it comes to thought leaders in the home builder industry, Bassam Salem, CEO, and Founder of AtlasRTX is on the top of the list. We were grateful to sit down with Bassam and discuss communicating with customers on their terms. Bassam discusses how technology can solve business problems, assist with customer service, and boost your ROI. We dive into artificial intelligence (AI), metrics for response time, surprising stats for when home buyers are searching online and so much more
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Gordon Henderson of 149Photos joined the Home Builder Digital Marketing Podcast to share how providing weekly home building progress photos online can eliminate pain points for a variety of stakeholders. Gordon covers how adding value to the customer journey even after the sale, can build customer loyalty through continuous engagement. Gordon also shares his experience of building a spec home and drops some all-important Beatles knowledge.
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We were so glad to talk with Angela McKay, the VP of Client Experience at Lasso CRM, regarding email marketing. Angela has a range of expertise within marketing and the home building industry, but email is her passion. She drops excellent advice on how to step up your email and details how giving respect and nurturing your database can pay off in dividends and more.
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The Home Builder Digital Marketing Podcast enjoyed having Ben Keal of Private Communities on the show. Ben has excellent knowledge of the home builder industry and digital marketing, especially when it comes to lead generation. He explains the benefits of understanding your lead attribution to achieve better ROI.
Show Notes
The COVID-19 pandemic has suddenly and unexpectedly forced your employees to now work from home. So, we put a panel of leaders together who have been working remotely for years. Learn tips and tricks to lead, organize and motivate your team from home to set your business up for success.
Show Notes