The Podcast Manager Show: Recent Episodes
Lauren Wrighton
With over 90k new podcasts started each month, podcast managers are desperately in need! In the first podcast DESIGNED for podcast managers, your host, Lauren Wrighton, will be sharing exactly how to build a profitable podcast management business without working more than 20 hours a week!
Lauren Wrighton is a podcast strategist who went from making $5 an hour to $50+ an hour in less than 6 months by making a few changes to her business. Now she teaches freelancers how to become profitable podcast managers in her course, The Podcast Manager Program!
Tune in each week to get one step closer to running the profitable Podcast Management business of your dreams!
Connect with Lauren: On Instagram @Lauren Wrighton Grab your seat to Lauren's masterclass at LaurenWrighton.com/masterclass, and Join the Podcast Manager Mastermind on facebook!
You may be wondering if NOW is the right time for you to pivot into podcast management. In this episode I’m walking you through how you might answer that question (and eliminate decision fatigue!) today.
In this chat you’ll have the chance to consider why you’re considering podcast management, what the pros and cons are to waiting to pivot, and if not now, when?
Turn this podcast episode into a 2-way conversation by sharing your answers with me on Instagram or by sending me an email. I can’t wait to chat with you there.
Thanks for spending time with me today!
During the month of November you can sign up for a 30 day trial at https://laurenwrighton.com/trial
Or get lifetime access to the program (plus a DONE-FOR-YOU BONUS!) by going to https://laurenwrighton.com/training
Grab ALL the links and resources mentioned in this episode at https://laurenwrighton.com/episode238
Learning a new skill can help you differentiate yourself in the freelance space and it can help you land more or different clients but that’s not all…
In this episode we’re diving into why learning new skills is the ONE thing every freelancer needs to come back to for sustained success! I’m sharing how I went from fitness girlie to podcast manager, the role skills played in that process, and how you can go from exactly where you are to profitable podcast manager.
Thanks for being here today! You can take advantage of our Black Friday offer TODAY by going to https://laurenwrighton.com/trial ! Get 30 days access to The Podcast Manager Program for just $147 this month only!
I can’t wait to see you inside!
Grab all the links and resources mentioned in this episode at https://laurenwrighton.com/episode237
Is anyone still landing clients at their $1k package or has AI made that impossible?
In this episode we’re chatting step-by-step through the changes AI has made to our standard $1k package! Have our clients' expectations around quality and pricing changed since AI came onto the scene? I’ll answer that question and more in this episode!
Do you consider yourself an essential hire? Can the work you produce be replicated by AI? I’d love to know your thoughts over on IG!
WATCH THE TRAINING -> http://LaurenWrighton.com/training
Thanks for being here today! Grab all the links and resources mentioned in this episode at https://laurenwrighton.com/episode236
Do you need to start offering video services to relevant as a podcast manager?
I’m answering that question and more in this episode of The Podcast Manager Show!
I share my thoughts on video podcasting, if you should start offering this service, and a few things to consider if you decide to.
I have a question for you at the end of this episode that I’d love your answer to! Head over to IG to share your thoughts with me!
And if you’re ready to take the next step in building a podcast management business, go to http://LaurenWrighton.com/training to learn how you can get started with ANY podcast experience!
Grab all the links and resources mentioned in this episode at https://laurenwrighton.com/episode235
If you’re wondering how to find podcast clients, don’t sleep on the strategy of using freelance communities!
In this episode we dive into the three perks of using a freelance community and how it can make or break the success of your business!
The good news is that this strategy is efficient and fulfilling (especially for those of us that love collaborating with others!)
Hit play to hear how to use freelance communities to find clients, keep yourself motivated, and to stay in the know!
Let me know what other tips and stories you want to hear on the podcast - just head over to IG to DM me! Chat soon!
And if you’re ready to take the next step in building a podcast management business, go to http://LaurenWrighton.com/training to learn how you can get started with ANY podcast experience!
Grab all the links and resources mentioned in this episode at https://laurenwrighton.com/episode234
Let’s breakdown how possible it is to work 20 hours per week and hit your desired income goal as a podcast manager.
In this episode we’re chatting about how long you may spend on each client and when to carve out time to grow your business. We also get into how to organize and tweak your client workflow so you can work as efficiently as possible.
If you’re desire is to work hard 20 hours per week and then be able to step FULLY away, this episode is for you!
Hit play and let’s chat!
Go watch our free 20 minute training on how to create Consistent Monthly Income as a podcast manager at http://laurenwrighton.com/training !
Grab all the links and resources mentioned in this episode at https://laurenwrighton.com/episode233
We’ve reached the last quarter of 2024 and it’s a great time to start prepping your business and your clients' shows for the end of the year!
In this episode we’re covering how to decide if you’re going to take time off around the holidays, how you can help your client stay consistent at the end of the year, and episode ideas for your clients as they wrap up 2024!
I’d love to hear how this year went for YOU! Let me know over on IG @LaurenWrighton!
Is niching down into podcast management on your to do list for the year? Go watch our free 20 minute training on how to create consistent monthly income as a podcast manager. Just go to http://laurenwrighton.com/training to watch the training today!
Thanks for being here! Grab all the links and resources mentioned in this episode at https://laurenwrighton.com/episode232
Do you struggle to believe in yourself? For some people self-confidence comes naturally, for others it's something they've got to work on. In this episode, I'm talking to you about what you can do TODAY to squash self-doubt! We’re chatting through the three most common reasons that people have told me that they hesitate when starting or working on their business and how you can work through them.
If you’re ready to take the next step in building a podcast management business, watch the free 20 minute training at https://laurenwrighton.com/training !
Grab all the links and resources mentioned in this episode at https://laurenwrighton.com/episode231
Are your goals short-term, long-term, or a bit of both?
In this episode, I share if podcast management is a good short-term or long-term gig and how you can use podcast management to reach different goals you may have.
If you need cash quick or for a short season, freelancing may not be a great fit. If you’re looking for a way to make money at home, without having any prior experience, then this may be it for you!
It’s exciting to look at the long-term options you have as a podcast manager. I’d love to hear which one you’re after! Comment below the YouTube video or DM me on Instagram @LaurenWrighton. Thanks for being here!
Is podcast management right for you? Go watch our free 20 minute training on how to create consistent monthly income as a podcast manager. Just go to https://laurenwrighton.com/training to watch the training today!
And don’t forget, you can WATCH all our episodes on YouTube! http://Laurenwrighton.com/youtube
Grab all the links and resources mentioned in this episode at https://laurenwrighton.com/episode230
It’s officially launch season in the podcasting world!
The most popular time to launch a podcast is in the fall or in the beginning of the new year so the next 6 months are a busy time for podcast managers!
In this episode we talk about how you can get ready for launch season (it’s not too late!) and how you can make the most of it while honoring the boundaries you want for your business!
Are you excited to launch a new podcast this season? Let me know your thoughts over on IG https://instagram.com/laurenwrighton
If you’re just getting started in niching down into podcast management, watch our new 20 minute training at laurenwrighton.com/training !
And don’t forget, you can WATCH all our episodes on YouTube! http://Laurenwrighton.com/youtube
Grab all the links and resources mentioned in this episode at https://laurenwrighton.com/episode229
How do you build a podcast management business with no experience and without working a million hours?
I’m going to answer that question for you today in this special episode of The Podcast Manager Show!
Recently we’ve been chatting about our brand new training that replaced our beloved masterclass. Our masterclass was viewed by thousands of freelancers and I didn’t want it to die in my Dropbox so I’m bringing a version of it to you in this episode!
In this episode we’re covering how to earn $5,000 per month as a podcast manager without working long hours or having experience. Sound too good to be true? Hit play and I’ll break it down for you!
If you’re ready to take the next step in building a podcast management business, go to LaurenWrighton.com/join and learn about what’s inside The Podcast Manager Program!
And don’t forget, you can WATCH all our episodes on YouTube! http://Laurenwrighton.com/youtube
Grab all the links and resources mentioned in this episode at https://laurenwrighton.com/episode228
What have you heard about subcontracting as a podcast manager? In this episode, I chat with Tasha Booth about the pros and cons of subcontracting, what it looks like behind the scenes, what the pay is actually like, and who it’s a great fit for!
Tasha is a Business Coach to Online Agency Owners so not only is she running her own agency, she also sees behind the scenes and coaches countless other agencies!
If you’re looking for a client and have assumed subcontracting is not for you, listen to this first! You may be surprised at what Tasha shares.
If you’re interested in attending Tasha’s Agency Subcontractor Virtual Job Fair on Sept 10 and 11, 2024 you can get your ticket at https://laurenwrighton.com/jobfair
*this is an affiliate link so I do make a commission if you purchase a ticket but everything Tasha puts together is fantastic so even if you don’t use my link, I highly recommend you check out her job fair if subcontracting is the right fit for where you’re at!
Thanks for being here and I’ll chat with you soon!
Subscribe to The Podcast Manager Show YouTube Channel! http://Laurenwrighton.com/youtube
Grab all the links and resources mentioned in this episode at https://laurenwrighton.com/episode227
I tried to raise my rates and I was so excited to start offering packages that were over $1000 per month but…. it didn’t work like I had hoped.
In this episode I’m sharing the story behind this failed attempt at raising my prices and what I learned from the process!
Have you overcomplicated your services before? Tune into this episode to decide if you need to simplify and nail down how you talk about what you do.
I’d love to know the lessons you’ve learned from freelancing. DM on IG or comment below the video for this episode on YouTube!
Have you wondered how freelancers make CONSISTENT, monthly income? Check out our brand new training where you’ll learn the step-by-step process for podcast managers! Head to http://laurenwrighton.com/training
Subscribe to The Podcast Manager Show YouTube Channel! http://Laurenwrighton.com/youtube
Grab all the links and resources mentioned in this episode at https://laurenwrighton.com/episode226
Have you had to step away? Slow down? Prioritize something besides your business, unexpectedly? If there is one thing we can rely on, it’s interruptions to our plans!
One of my favorite comments to read is, “I had to take a break, but I’m back!” In this episode we’re chatting about what it takes to come back from a break or interruption in your business and why we just had to bring Lifetime Access back for our PMP students!
Grab Lifetime Access for yourself by watching the brand new training at http://laurenwrighton.com/training! During this 20 min training you’ll learn the 3 step process to creating consistent monthly income as a podcast manager AND learn more about if The Podcast Manager Program is right for you.
Let’s chat more over on IG @LaurenWrighton or YT!
Subscribe to The Podcast Manager Show YouTube Channel! http://Laurenwrighton.com/youtube
Grab all the links and resources mentioned in this episode at https://laurenwrighton.com/episode225
Chatting with y’all I heard two big things, I’m looking for consistency! Consistent monthly income is where it’s at! If you’re a freelancer looking for consistency, podcast management may be a great fit for you!
In our brand new training, you’ll learn HOW to create consistent monthly income as a podcast manager! In just 20 mins you’ll understand the step-by-step process to consistent monthly income.
I’m also introducing the new pricing structure for The Podcast Manager Program! If you’ve been on the fence, I think you’ll be pleasantly surprised by the changes we made! Just go to http://LaurenWrighton.com/training
If you’re a mom, caretaker, or not, we all have seasons of our lives that require more of us and to be able to look up from those days and weeks and say my business is still generating consistent income for me, that is a GIFT!
If that’s what you desire, it can be yours too. The first step is to go to http://LaurenWrighton.com/training to watch the short training!
I can’t wait to chat with you after!
Want to create consistent monthly income as a podcast manager? Check out our brand new mini training where you’ll learn the step-by-step process! Head to http://laurenwrighton.com/training
Subscribe to The Podcast Manager Show YouTube Channel! http://Laurenwrighton.com/youtube
Grab all the links and resources mentioned in this episode at https://laurenwrighton.com/episode224
Have you considered offering a Podcast Audit to clients? Maybe you are now but unsure if you’re offering the right thing, at the right price. In this episode we’re chatting about how to offer Podcast Audits, who to offer them to, what to charge, and how to work them into your other offerings.
Podcast Audits are one of the one-time offers that make a lot sense for podcast managers and I’m interested to hear from YOU if this is something you want to add to your services.
Thanks for being here!
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
Subscribe to The Podcast Manager Show YouTube Channel! http://Laurenwrighton.com/youtube
Grab all the links and resources mentioned in this episode at https://laurenwrighton.com/episode223
Is it possible to niche down too far?
Well, yes! In this episode we chat about niching down your services and your ideal client - what the benefits are and how to do it successfully!
The truth is, you can niche down too far but after this episode you’ll feel equipped to niche down successfully!
What questions do you still have about niching down? Let me know over on IG or on YT!
And I’d love to know, are you a YouTube user? Let me know if you’ve watched any of our episodes on YouTube!
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
Subscribe to The Podcast Manager Show YouTube Channel! http://Laurenwrighton.com/youtube
Grab all the links and resources mentioned in this episode at https://laurenwrighton.com/episode222
Most of the time, we’re looking for the most efficient, effective, but not break-your-back strategies to land clients and grow our podcast management businesses. In this corner of the internet, we’re looking for something we can do consistently to make consistent money but still live our life outside of work.
In this episode, we’re switching gears a bit and talking about what you can do to step on the pedal and light a fire under your business. Maybe something in your life has changed - something unexpected like a job loss or something expected like a child starting kindergarten and all of a sudden you have more time or more of a need to MAKE IT HAPPEN.
I get it and that’s why we’re covering 5 ways to find clients and generate buzz around your business this month!
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! What strategy will you try?
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
Subscribe to The Podcast Manager Show YouTube Channel! http://Laurenwrighton.com/youtube
Grab all the links and resources mentioned in this episode at https://laurenwrighton.com/episode221
I love chatting with ya’ll in the DMs and through these convos and others, I’ve noticed that many of you are looking for CONSISTENCY.
I get it! I was attracted to podcast management because of the built-in consistency that it brings to a freelance business. In this episode, we’re chatting about that consistency and how you can avoid the feast and famine cycle.
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
Subscribe to The Podcast Manager Show YouTube Channel! http://Laurenwrighton.com/youtube
Grab all the links and resources mentioned in this episode at https://laurenwrighton.com/episode220
EPISODE 124
If you’re ready to ditch the rollercoaster of inconsistent paychecks and want to become a profitable podcast manager with steady, reliable income each month, this one’s for you.
In this episode, I’m diving into six actionable steps that will help you go from being a freelancer with unpredictable earnings to becoming a successful podcast manager. We start with understanding what podcast management really is, so you can see if it's a good fit for you. Then, we’ll talk about the power of joining a supportive community—because having people to share the highs and lows with makes all the difference.
Once you have the basics and a community behind you, it’s time to roll up your sleeves and start learning the essential skills you'll need. I’ll give you tips on how to dive into tools like Audacity and where to find valuable resources. Next, we’ll tackle the crucial step of putting yourself out there and landing clients. It’s all about taking that leap and saying, "Hey, I’m a podcast manager and I'm open for business!"
Staying humble and continuing to learn is another key aspect I’ll cover. The freelancing world is constantly evolving, and there’s always something new to pick up. And finally, I’ll share the importance of learning from others, finding mentors, and always seeking out the next thing you need to know to grow your business.
Whether you're just starting out or looking to take your podcast management business to the next level, this episode is packed with actionable insights to help you thrive.
The six steps we cover in this episode:
- Step 1: Get an idea of what podcast management is and if it’s going to be a good fit for you
- Step 2: Join a community to get an authentic look at what this looks like for you
- Step 3: Start learning podcast management skills
- Step 4: Get out there and start landing clients
- Step 5: Stay humble and continue learning
- Step 6: Learn from others what you need to learn next
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode219
Subscribe to The Podcast Manager Show YouTube Channel!
EPISODE 218
Today we're getting real about editing expectations for podcast managers. Ever been handed a piece of audio that makes you cringe? Don’t worry, we’ve all been there, and this episode is here to help you navigate those tricky situations.
We'll talk about what your clients will expect from you and give you practical advice on handling poor-quality audio. Plus, we’ll cover how to set proper expectations with your clients from the get-go, making sure they know how to set up their recording environment for the best possible sound.
But that’s not all – we’ll dive into the art of editing itself. From cutting out filler words and background noise to understanding your client's unique speaking style and making their podcast episodes sound polished and professional.
And if you find yourself in a pinch with bad audio, you’ll learn tips and tricks on how to improve it. Whether you’re just getting started or looking to refine your skills, this episode is packed with insights to boost your editing skills.
In this episode, we cover:
-What clients expect from you when it comes to editing
-What to do when your client gives you bad audio (it will happen!)
-The importance of educating clients on capturing great audio
-Establishing clear expectations with clients around audio quality
-Ensuring your client takes the necessary steps to record good audio
-Customizing edits based on your client's speaking style
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode218
Subscribe to The Podcast Manager Show YouTube Channel!
EPISODE 217
Do you think setting work hours can help increase productivity and maintain a work-life balance during the summer months?
Today I'm sharing my game plan for juggling work and life during the summer. If you're feeling the pull between enjoying the sunny days and keeping your podcast business thriving, this one's for you.
I'll be dishing out my top four strategies: setting clear work hours, calling in reinforcements, time blocking like a pro, and cutting out the extras.
Whether you've got kids at home or just want to soak up the summer sun while staying productive, I've got you covered. Let's dive into making the most of this season without losing our sanity!
In this episode, we cover:
-Why having a schedule is your key to focused, productive work
-Lightening your load by delegating tasks
-Embracing the idea that you don’t have to do it all yourself
-Keeping your support system in the loop about your non-negotiable working hours
-Teaming up with family and friends for support
-Eliminating any busywork that’s not time-sensitive
-Simplifying your business activities to get better results
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode217
Subscribe to The Podcast Manager Show YouTube Channel!
EPISODE 216
Ever found yourself stressing over how to price your podcast management packages? In this episode, Lauren offers you valuable advice to boost your confidence in setting your rates just right.
Whether you're a newbie navigating the early stages of your business or a seasoned pro looking to refine your pricing strategy, this episode has something for everyone. From considering the level of skill required to how bad you want that client, there are some surprising factors that can influence your pricing strategy. Plus, she introduces a handy pricing calculator that could save you hours of guesswork!
Learn how to value your work, land your dream clients, and achieve your income goals without the overwhelm.
In this episode, we cover:
-The importance of pricing in a podcast manager business
-Factors to consider when pricing packages
-Factors like gaining experience, client referrals, client expectations, and potential challenges
-Using a pricing calculator to determine package prices
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode216
Subscribe to The Podcast Manager Show YouTube Channel!
EPISODE 215
Today I’m talking to Anne Fickel. A podcast manager and homeschooling mom who has successfully found a way to balance her career while managing health challenges. Anne shares her inspiring journey of venturing into podcast management, leveraging her radio and editing background, and building a thriving business despite battling cystic fibrosis.
Together, we discuss the importance of editing, involving others in the learning process, and the mental clarity gained from teamwork. Anne offers insights into finding clients through local connections and online groups, and the benefits of networking within the industry.
She talks about the flexibility of managing work alongside homeschooling, adapting to her children's educational needs, and envisioning an expanded business with a cohesive team in the future.
Anne also provides valuable advice on finding the right niche, enjoying client relationships, and overcoming mindset blocks. Plus, she highlights the rewarding aspects of strategic planning and audience growth.
She also shares how having an innovative approach and commitment to thinking outside the box as propelled her success.
In this episode, we cover:
-Her transition from radio background to podcast management
-Managing work alongside homeschooling responsibilities
-Finding clients through local connections, established relationships, and online groups
-Benefits of networking and supporting colleagues in the same industry
-Potential benefits of editing and involving others in the learning process
-The importance of finding a good client fit and focusing on a niche
-An emphasis on thinking outside the box in work and life decisions
-Anne's long-term vision of potentially expanding her business and working with a team of women
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode215
Subscribe to The Podcast Manager Show YouTube Channel!
EPISODE 214
Ever wondered what really goes on with podcast promo swaps or why some hosts charge guests to appear on their shows? Oh, and there’s a juicy bit about a new trend swapping PDFs for digital one-sheets – trust me, it’s a game changer for podcast pitching!
And get this – Angie Trueblood, a master of podcast pitching, spills the beans on the real deal behind booking awesome guest slots and managing podcast pitches. And if you think that's all, wait until you hear her take on the ethics of pay-to-play in podcasting, complete with a crash course on FTC regulations that could save you from a legal mess.
Curious about making real connections in the podcast world without falling into the transactional trap? Angie has some clever strategies that go way beyond the typical guest swaps. No more random collabs that don't make sense; it’s all about strategic moves that actually benefit your show.
In this episode, you’ll discover why just pitching to one show a month might not cut it and how Angie advises to seal the deal with impactful quarterly pitching plans.
Whether you're a podcast pro or just podcast-curious, this episode is packed with insights that’ll make you rethink how you listen to or manage podcasts.
In this episode, we cover:
-What podcast pitching is all about: opportunities for your host to be a guest elsewhere, versus finding guests for your own show
-Promo swaps: Angie discusses the importance and her cautious approach to promo swaps
-The trend of podcasts charging for guest spots and why keeping things transparent matters
-Moving on from old-school PDFs to sleek digital one-sheets
-Focusing on juicy topics over generic intros to catch a host’s interest
-Clever moves to get noticed by the big-name shows
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode214
Subscribe to The Podcast Manager Show YouTube Channel!
EPISODE 213
Today, I’m tackling a biggie—how to jump into podcast management without any prior experience. If you're feeling a little lost on where to start, this episode has some super actionable advice. From soaking up inspiration through success stories to getting hands on experience with tools like Audacity, we are laying down a clear path to kick things off.
Plus, I’m sharing why understanding and showcasing the ROI of your services can make a huge difference in how you approach potential clients. Whether you're shifting gears from another career or just curious about the podcasting world, this episode is packed with tips to get you started, build your confidence, and prove your worth. So, let’s get into it and help you move from newbie to pro in no time!
In this episode, we cover:
- Why listening to others' success stories on the podcast can pump you up
- How past client feedback can remind you of your potential and adaptability
- A straightforward guide on recording and editing with a free tool to sharpen your skills
- How to snag editing gigs in exchange for testimonials which can pad your resume
- The importance of using constructive criticism to refine your skills and build more confidence
- Understanding the ROI of what you do
- Promoting a must-have guide that'll help you pitch and prove your worth from the get-go
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode213
Subscribe to The Podcast Manager Show YouTube Channel!
EPISODE 212
If you’ve ever thought about how to squeeze more juice out of a single podcast episode, or how to really up your game as a podcast manager, you’re in the right spot.
We’re going to break down the difference between simple promotion and truly repurposing content in ways that will multiply its value across different platforms.
From turning snippets into social media gold to spinning off blog posts and engaging emails, we're covering strategies that not only extend the life of podcast content but also enhance your service offerings.
So, whether you're helping your clients extend their reach or refreshing your own content creation strategy, stay tuned as we unpack these game-changing techniques that will make every podcast episode work harder for your clients.
In this episode, we cover:
-The distinction between promotion and repurposing of podcast content
-The importance of repurposing to extend the reach of a single podcast episode
-Crafting email content from podcast discussions that can serve various purposes such as nurturing new relationships or providing value to existing connections
-Developing training sessions or deeper dive content pieces from popular podcast episodes
-Ensuring content creation (social media, blogs, emails, etc.) is cohesive and strategically aligned with the podcast content
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode212
Subscribe to The Podcast Manager Show YouTube Channel!
EPISODE 211
Podcasting isn't just about hitting record and hoping for the best—it's a full-on art form that's as unique as the people behind the mics.
Not everyone is interested in jumping on the video podcast train, and that's perfectly fine. Your job is to help your podcasters do their thing, in their own way. Whether it's sticking to the classic audio podcast or venturing into the land of video, there's room for all sorts of creativity in the podcasting space.
Want to know another secret? Not all podcasters are chasing dollars with their podcasts. Some hosts are more excited about getting leads, increasing shares, or just sharing their heart and soul with the world. Your goal is to figure out what they're aiming for and make sure everything you do is helping them hit their target.
Podcasts change—that's just how it goes. They grow, they shift, and they might even change their direction. You want to be the podcast manager who's not afraid of change and can help guide podcasters when their show shifts gears. Your flexibility could be just what they need to keep their podcast fresh and relevant.
You want to use your podcasting smarts to make life easier for your client—and nothing screams "easy" quite like a smooth system that handles all the nitty-gritty details. They'll love you for it.
In this episode, we cover:
-How we can go above and beyond just edits and show notes
-How everyone’s talking about video podcasts, but it's fine if audio is more your style
-Figuring out what your clients goal is for their show and tailor your help
-Embracing the evolution and rebranding of shows
-Offering your clients a reality check on what to expect
-Creating systems to lighten your clients' workload
-Increasing your value as a podcast manager by expanding your services
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode211
Subscribe to The Podcast Manager Show YouTube Channel!
EPISODE 210
Do you find yourself wondering if the world of podcast management is getting a little too crowded? You might be wondering: Is there any space left for a newbie podcast manager like me?
Today we are tackling this very topic!
Your journey as a podcast manager goes through a few phases. You start out fresh, eager, and affordable, which is perfect for clients on a budget. As you get the hang of things, raise your rates, you start to attract clients with a bit more to spend. Eventually, you might be managing a team and landing higher end clients.
This ongoing cycle ensures continued opportunities for new podcast managers ready to get started.
According to podnews.net over 200,000 podcasts were active in just the first week of April 2024. And guess what? They all need someone to help them sound amazing and keep the show running smoothly. That's where you come in!
If all you're seeing are podcast managers in your circles, no wonder you're worried! Mix it up a bit, blend in with different freelancer crowds, and learn from people who are doing something totally different. This'll give you a fresh perspective and show you just how much demand there's out there for your talents.
Don't get bogged down with the notion that there isn't room for you. The podcast universe is bigger than you think, and there's always a spot for someone ready to roll up their sleeves and dive in.
In this episode, we cover:
-The current state of podcasting (Yes, there's plenty of room for growth!)
-The 3 stages of a podcast managers journey: Beginning, Thriving, Scaling
-The importance of understanding the client’s perspective on hiring and their podcasting needs
-Diversifying your network to include other freelancers and ideal clients
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode210
Subscribe to The Podcast Manager Show YouTube Channel!
EPISODE 209
Today we're joined by the incredible Amber Dugger, who's spearheading the "profit for joy movement" and invites you to join her in revolutionizing the way we manage business finances with the Profit First mindset.
We talk about the practice of managing money with intention across four main purposes: intentional profit, owner's pay, taxes, and business overhead.
Amber shares her wisdom on reverse engineering a revenue goal that genuinely aligns with your personal priorities and creating a modern envelope system — saying goodbye to consumer debt and embracing mindful spending.
We also explore the delicate dance of feminine and masculine energy in business and how integrating these can enhance our financial strategies.
Are you ready to separate your self-worth from your net worth and authentically attract your ideal clients? Do you wonder about the roles of bookkeeping and accounting in your cash flow planning? Prepare to get real about your perceptions of money and how to make intentional spending plans that resonate with your values.
In this episode, we cover:
-The significance of separating business income into intentional profit, owner's pay, personal taxes, and business overhead
-Implementing reverse engineered revenue goals to align with personal financial needs
-Importance of consistent profit in supporting lifestyle and enjoyment for freelancers and entrepreneurs
-Using budgets to make informed decisions and prioritize expenses based on values
-Balancing personal and business finances with tools like YNAB and adopting a profit first approach
-The power of showing up authentically in business to attract the right clients
-Being upfront in marketing about your business personality and the type of clients you wish to work with
-The benefits of using the envelope system for budgeting and spending within business and personal finance
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode209
Subscribe to The Podcast Manager Show YouTube Channel!
EPISODE 208
Do you feel nervous before getting on a call with a potential client? You're not alone!
This week, we're diving into the world of discovery calls – those crucial conversations that can make all the difference in your business.
Whether you're new to discovery calls or looking to sharpen your skills, this episode is packed with actionable advice to help you land more podcast clients with ease.
Lauren breaks down the process into four simple steps. From managing nerves to guiding the conversation and setting clear expectations for the next steps, you'll get all the insider information you need to help you feel confident and in control.
Tune in, take notes, and get ready to rock your discovery calls like a seasoned pro!
In this episode, we cover:
-The importance of discovery calls in your podcast management business
-The recommended length of a discovery call
-Overcoming nervousness and setting the right mindset
-What to do if you don’t have all the answers on a call
-Making sure you have a list of information needed for a proposal
-How to conclude a discovery call
-and, Communicating the next steps to your potential client
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode208
Subscribe to The Podcast Manager Show YouTube Channel!
EPISODE 207
Did you know the role of a podcast manager goes beyond editing?
Today I’m giving you a behind-the-scenes look at what it really means to produce a podcast episode. From generating episode ideas to editing, promoting, and analyzing stats.
Join me to discover the ins and outs of podcast production and how podcast managers play an important role in bringing their clients shows to life.
If you've wondered about the different tasks involved each week as a podcast manager, this episode is a must-listen.
In this episode, we cover:
-The role of podcast producers in the creative process
-Defining the term "producing" in the context of podcast episodes
-Potential tasks such as transcribing, show notes, and episode descriptions
-Scheduling and promoting episodes on social media platforms
-Creating audiograms and quote graphics from the episode content
-Incorporating monthly stat reviews into routine podcast management tasks
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode207
Subscribe to The Podcast Manager Show YouTube Channel!
EPISODE 206
Are you looking to land more podcast clients in 2024? In this week's episode, we discuss the most effective strategies for landing podcast clients this year.
Learn what's currently working and what to avoid when it comes to attracting new clients, the importance of understanding your ideal client's mindset, and the power of engaging in meaningful conversations.
We also discuss common pitfalls, such as offending potential clients with overly critical pitches, using cold pitching in DMs, and relying on external website statistics that may not accurately represent a podcast's performance.
Embracing these strategies will position you for growth and success in the podcast management space.
In this episode, we cover:
-The importance of targeting a specific ideal client
-Shifting the focus from content production to engagement and relationships
-What to avoid when pitching to potential clients
-Discussing the benefits of referrals from current clients
-Exploring different approaches to networking based on personality
-Emphasizing the need for genuine, real conversations with potential clients
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode206
Subscribe to The Podcast Manager Show YouTube Channel!
EPISODE 205
Are you ready to reset, reenergize, and refocus your podcast management business for ultimate success this year?
In this episode, I shared some valuable insights on how you can channel the energy of a live event into your daily, weekly, and yearly routine to boost your productivity while maintaining a healthy work-life balance.
From managing distractions to setting realistic goals, you’ll learn strategies to help you sustain and grow your podcast management business. Plus, get the inside scoop on an upcoming coaching program designed to elevate your podcast management game!
In this episode, we cover:
- The importance of resetting, reenergizing, and refocusing to reach business goals
- Examples of refocusing strategies and personal commitments
- Taking realistic approaches to daily tasks and to-do lists
- Acknowledging the need for setting achievable goals within daily routines
- Realizing the need for mindset adjustments and overcoming personal challenges
- Reassessing business direction and goals for the upcoming year
- Understanding the importance of taking the necessary time for reflection and planning
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode205
Subscribe to The Podcast Manager Show YouTube Channel!
EPISODE 204
If you’re looking for proof that big life shifts can lead to fulfillment, D.R. Fay, from Mouthy Broad Media, shares her journey from a soul-crushing breakdown at her customer service gig to becoming a thriving podcast manager.
Her story might be the inspiration you need today! She also shares how her background in entertainment and her leap into podcast management have helped shape her current success.
She is currently focusing on growing her business with the vision and power of AI, all while enjoying the flexible lifestyle of working from home.
While mastering podcast management with the support of community, she shares her insights on scaling a business, analytics, and the long-term game of learning. Plus, she gives an exclusive scoop on the tools that are revolutionizing show notes—Castmagic and Katteb—and invites listeners to learn alongside her.
In this episode, we cover:
- Transitioning from entertainment to customer service to podcast management
- The challenges and benefits of involving subcontractors in a growing podcast business
- How to use AI tools like Castmagic and Katteb for crafting podcast show notes
- Her plans to scale up and become an agency
- The significance of the business name Mouthy Broad Media
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode204
Subscribe to The Podcast Manager Show YouTube Channel!
EPISODE 203
In this episode, we cover the practical and emotional aspects of juggling motherhood and your podcast management business.
Even if you're not a mother, these tips are applicable to anyone looking to manage a business while making time for other important people or activities in your personal life.
As a podcast manager you to be clear about when you're working and when you're not. Setting clear boundaries allows your to be fully present in your motherhood role while also dedicating focused time to your podcast management business.
By defining specific working hours, you can minimize the feeling of needing to constantly work and truly embrace moments with your children or other life activities. This strategy is not exclusive to motherhood and works well for anyone looking to maintain a healthy work-life balance as a podcast manager.
Today you’ll discover how to handle your business in a way that keeps it fulfilling without taking over your life. Stay tuned to find out how you can balance it all and still have time for yourself, your family, and yes… even naps!
In this episode, we cover:
-The importance of being clear with yourself on working hours
-Setting a specific number of work hours per week
-Focusing on essential tasks that generate results for clients
-Recognizing the value of work in personal fulfillment and financial gains
-Communicating needs and expectations with spouse or family members
-Embracing the flexibility and opportunities presented by freelance work
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode203
Subscribe to The Podcast Manager Show YouTube Channel!
EPISODE 202
Scope creep occurs when clients request additional tasks that fall outside the agreed-upon project scope, potentially leading to overwork and uncompensated efforts.
Clients may unknowingly contribute to scope creep by making requests outside the original project scope. For instance, they may ask for additional services such as creating quote graphics, pitching them as podcast guests, or demanding urgent attention without proper acknowledgment of the agreed-upon scope of work.
Today I’m sharing practical strategies on how to handle scope creep while maintaining healthy client relationships.
In this episode, we cover:
-Reasons why scope creep is common among freelancers
-Emphasis on the importance of setting boundaries and maintaining them
-How to balance being nice and setting boundaries
-Identifying and addressing client requests that may lead to scope creep
-Tracking hours and evaluating service value to determine package adjustments
-Exploring the gray area between scope creep and added value for clients
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode202
Subscribe to The Podcast Manager Show YouTube Channel!
EPISODE 201
Whether you're a newbie or a seasoned pro in the podcast management world, there's something valuable for you in this episode!
Every podcaster wants their show to be a hit, right? With the expertise and creative flair of a podcast manager, you can help podcasters elevate their content to the next level.
This collaboration helps bring fresh ideas and best practices, creating engaging episodes that captivate audiences and keeps them coming back for more.
We get to the core of why podcasters turn to podcast managers, exploring the benefits of staying in their zone of genius, saving time and energy, and ensuring their podcasts are launched with creativity and quality.
If you want to understand the mindset of podcasters and why they choose to work with podcast managers, this episode is your backstage pass.
In this episode, we cover:
-The different ways podcast managers save podcasters time and energy
-How podcast managers contribute to the success of their clients' podcast
-Why collaboration and creative ideas from a podcast manager are highly valued by podcasters
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode201
Subscribe to The Podcast Manager Show YouTube Channel! http://Laurenwrighton.com/youtube
EPISODE 200
Welcome to the 200th episode of The Podcast Manager Show! Today we're celebrating big with nearly 100,000 downloads and a brand new YouTube channel.
You know how starting a podcast is all fun and exciting in the beginning, but then comes the tricky part of keeping it fresh and engaging for your clients? In this episode, we're talking about how to help your clients shake things up with their podcast for maximum return on investment.
We talk about keeping coaching clients and course creators engaged in their shows, covering everything from core topics and lead magnets to series, recurring topics, and content repurposing.
And hey, there's also a cool giveaway happening, so you definitely don't want to miss out on that. This episode is packed with juicy insights and a whole lot of fun, so let's dive right in!
In this episode, we cover:
-Strategies for maintaining engagement as the show evolves
-Maximizing return on investment (ROI) through content planning and topics
-Utilizing a series approach to dig deeper into a specific topic or theme
-Incorporating interviews to diversify content and provide a break for the host
-Leveraging listener questions and feedback for content ideas
-Implementing lead magnets or freebies to drive engagement and lead generation
-Strategies for revisiting and refreshing older episodes to maintain relevance
-Details (below) on how to participate in the giveaway!
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode200
Subscribe to The Podcast Manager Show YouTube Channel!
Participate in the giveaway! (Feb 13th to Feb 21st 2024)
- Subscribe to the YouTube Channel
- Or, subscribe to the show on a listening app (if that's where you listen!)
- Write a REVIEW (Podcasts) or leave a COMMENT (YouTube). Let us know what your favorite was and what you liked about the episode.
- FILL OUT THIS FORM (so we know you are participating!)
EPISODE 111
Let's talk about the big question on everyone's mind: should you dive into the world of EMAIL LISTS and freebie opt-ins? We've all heard the buzz in the online business space, and it's understandable to wonder if it's necessary as a podcast manager. So, let's break it down and figure out where you stand in your podcast management journey.
In the early days of your podcast management business. You're hustling to land those first three clients, getting your feet wet, and figuring out the ropes. At this stage, it's all about focusing on landing clients, learning as much as you can, and understanding what you've got to offer as a podcast manager
After you’ve landed your first few clients you’ve moved past the newbie stage and you're hitting your stride. You're starting to feel confident, and your pricing is on point. This is the time you begin thinking about your next move. The decision to jump into the world of email lists can wait until you have a clear vision for your business and know where you're headed. Take your time and focus on what you need to do right now to keep moving forward.
Make decisions that align with where you're at. When the time is right, and you've got a clear vision, that's when you'll know it's time to dive into the world of email lists and freebies!
In this episode, we cover:
-Why you should focus on gaining experience in the early stages of your podcast management business
-When it’s the right time to start an email list or create a freebie opt-in
-What to consider before scaling with an email list
-The importance of developing a clear vision for the future of your podcast management business
-Why it's okay to be content with where you are at in your business and take your time to plan for the future
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode199
Subscribe to The Podcast Manager Show YouTube Channel!
EPISODE 198
Are you ready to elevate your podcast management game in 2024? In this week's episode, I dived into the changes that I recommend making to your packages. I covered everything from editing and show notes to social graphics, analytics, guest management, and sponsorship packages. Whether you're starting out or looking to fine-tune your existing services, these insights are sure to elevate the value you provide to your clients.
In an industry that’s continuously evolving, staying up to date with these adjustments will ensure your services remain competitive and valuable to your clients. Remember, you don't need to overhaul everything overnight. It's about enhancing the quality and relevance of your offerings.
By embracing advancements and delivering tailored strategic solutions, podcast managers can position themselves as indispensable assets to their clients in the rapidly changing world of podcasting.
In this episode, we cover:
-Nuances and tweaks that you should make your packages in 2024
-AI’s impact on the podcast editing process
-How show notes can be improved by using AI tools like Castmagic
-Shifting to video, quote graphics, and audiograms for better impact
-The importance of offering monthly analytics report
-Embracing growth and learning, regardless of professional background
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode198
Subscribe to The Podcast Manager Show YouTube Channel!
EPISODE 197
Pricing your podcast management packages can be a challenge, especially when just starting out. Here’s how to set fair prices that reflect your expertise, find your sweet spot, and adjust your prices as you gain experience.
We outline the key elements of a beginner package, including episode editing, writing episode descriptions, show notes, creating audiograms, and providing monthly analytics. By providing a detailed breakdown, you will be able to grasp the essential components that should be included in your podcast management package.
By embracing the shift from hourly to packaged pricing, new podcast managers can set their prices strategically, ensuring a sustainable and thriving business.
In this episode, we cover:
-The importance of setting income goals before determining pricing
-Benefits of moving away from hourly pricing into packages
-Detailed breakdown of a typical standard podcast management package
-Advice on evaluating and adjusting package prices after landing clients
-The potential benefits and drawbacks of comparing prices with other podcast managers
-The potential negative impact of setting prices too low on client perceptions
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode197
Subscribe to The Podcast Manager Show YouTube Channel! http://Laurenwrighton.com/youtube
EPISODE 196
Today I’m excited to share insights on essential tools and strategies for podcast managers! I break down the top three things you need to succeed as a podcast manager: skills, a system, and a community. And what it truly takes to be successful in this competitive industry.
The path to becoming a successful podcast manager involves learning essential skills, establishing structured processes, cultivating a supportive community, and incorporating efficient tools into your workflow.
Embracing these foundational elements will contribute to your growth and success as a podcast manager.
Plus, I’ll share my top five favorite tools for podcast managers, including scheduling software, contract and invoice management platforms, audio editing tools, project management systems, and design software.
Whether you're just starting out or looking to refine your toolkit, these recommendations have you covered.
In this episode, we cover:
-The minimal approach to being successful as a new podcast manager
-Top 5 tools for successful podcast managers
-The importance of acquiring and developing skills
-Importance of skills in building confidence
-Leveraging a community for support during setbacks
-The benefit of using social media for connecting with potential clients
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode196
EPISODE 195
What an insightful conversation with Lisa Cumes about the effectiveness of the platform Upwork for podcast managers in finding clients! Lisa, who has built a highly successful copywriting business through Upwork, shares invaluable insights and practical advice for freelancers looking to capitalize on the platform. From the importance of an optimized profile and correct messaging to the most effective strategies for attracting and retaining clients. This episode is a goldmine of tips for anyone seeking to thrive as a freelance professional. Join us as we dive into the world of freelance success and learn from Lisa's journey of achieving remarkable results on Upwork.
Lisa Cumes discusses the initial skepticism and doubts that many have towards Upwork as a viable platform for finding quality clients. She emphasizes that Upwork may not be suitable for everyone and that it is important for freelancers to have certain prerequisites in place before you start looking for work on Upwork. Through her own experience and success, Lisa illustrates how Upwork can work for podcast managers with the right approach and strategy.
In this episode, we cover:
-Upwork and its relevance for podcast managers
-The importance of a well-optimized profile and correct messaging on Upwork
-A realistic look at consistency, showing up, and being intentional
-Being successful at landing clients on Upwork
-How to test your messaging and set your pricing on Upwork
-Positioning yourself on Upwork and setting project-based rates instead of hourly rates
-Upwork's role in pre-qualifying potential clients and saving time on discovery calls
-Real expectations and strategies for finding success on Upwork
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode195
EPISODE 194
If you’re new to podcast management, how do you know you’re ready to put yourself out there and land clients? Do you know enough to work with a client and answer their questions on a discovery call? I get these questions all the time and in today’s episode I share how to overcome imposter syndrome and get the boost you need to feel ready to land your first client. I talk about what to do when you don’t know the answer to a client’s question, boosting your confidence, and learning from your mistakes. I discuss practical examples of responses to questions from clients and questions to ask yourself to determine if you are ready.
In this episode, we cover:
-What to do if a client asks you a question you don’t know the answer to with examples of responses
-How to discern if you are ready and know enough to land a client with questions to ask yourself
-Should you tell your first client that they’re your first client?
-Pricing your first package and learning from your mistakes when you’re getting started
-Boosting your confidence when you don’t feel 100% ready
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode194
EPISODE 193
Happy holidays and happy New Year from the Podcast Manager Show! Thank you so much for listening to the show! By listening or being a member of the Podcast Manager Program and PMP Pro, it allows me to do something that I really enjoy. Just like you, I dreamt of being able to do something that allows me control over my career, how I made money, and how I showed up in my personal life. And now I really feel I can enjoy where I am and feel content with my business. So in this episode I talk about how you can enjoy where you are in your business today, even if you miss out on your goals. I also review the three most popular episodes of 2023.
In this episode, we cover:
-How I became an entrepreneur and discovered what I was doing wasn’t the right fit for me, which led to podcast management
-Enjoying where you’re at in your business and how to be content even if you miss your goals
-A review of the three most loved episodes of 2023: Landing and retaining clients, building courage in your business, the niche of podcast management
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode193
EPISODE 192
You do not have to be an expert audio editor to make money as a podcast manager. In fact, Podcast Management is much more than podcast editing and getting stuck in that idea can hold you back as a podcast manager. The majority of us are coming in to podcast management without that technical piece of editing, but it is a skill that can be learned and when combined with the whole package of skills a manager offers, you can have a successful business. In this episode I share how to break the mindset block that you need to be an expert editor, how to improve your editing skills, getting useful feedback, and increasing your confidence as a podcast manager.
In this episode, we cover:
-You don’t have to be an expert level audio editor to be a great podcast manager
-How to tell if your audio editing skills is good enough
-What to do if you are not interested in offering editing in your podcast management package
-How to get feedback and testimonials on your audio editing
-Increasing your confidence and comfortable in your new podcast management business
-Getting out of the rut of perfecting your skills and taking the next step
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode192
EPISODE 191
Today I am talking to Sara Whittaker about our podcast predictions for 2024. This is our third podcast prediction episode and we will chat about what we predicted last year for 2023, and if those things came true, and also what we expect out of the podcasting industry in 2024. We’re going to talk about everything from updated stats about podcasting, to AI, YouTube, podcast networks, and really everywhere in between. We discuss the shut down of Google Podcasts and switching to YouTube Music, building community with live-streaming, and utilizing paid podcasting with Patreon and Apple Subscriptions. We also discuss the growth in podcast listeners and new podcasts and how we should be excited for the future of podcasting.
Sara runs a boutique podcast agency that works exclusively with educators. She’s also a coach inside the Podcast Manager Program and so she’ll be speaking from the podcasters perspective, and I will speak from the podcast managers perspective. This is a really great conversation and I can’t wait for you to listen.
In this episode, we cover:
-Updates in podcasting and how last year’s predictions panned out including hosting platforms Libsyn, Captivate, and Buzzsprout
-Google Podcasts shutting down and the transition to YouTube Music and RSS Feed
-Searchability for podcast suggestions and specific podcasts and episodes on podcast platforms
-Podcast stats update including increase in shows and listeners. Also graphs, reports, and links
-Where to place a call to action in each episode, and in show notes
-Common podcast listening habits and scheduling your episode drops
-Live podcasting including in person events and live streaming and building community
-Video podcasts and shorts on YouTube and how to optimize your client’s content
-Defining and navigating podcast networks with your clients
-My predictions for paid podcasting including bonus episodes, no-ad content, and resources with Patreon, Apple Subscriptions
-Consumer behavior changes this year and how it plays into podcasting
-Advancements in A.I. platforms and pros and cons of using A.I. in your podcast management business and for your clients
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode191
During the episode, I also shed light on the differences between a podcast editor, producer, and manager. While a podcast editor focuses solely on editing the audio, a podcast manager takes on a more comprehensive role, handling various tasks related to producing and promoting the show. The term "producer" can sometimes be used interchangeably with "manager" and often implies a more hands-on approach in the creative process.
As a podcast manager, you have the opportunity to provide additional services like video editing, YouTube management, and even pitching your client to be a guest on other shows. The podcast management field offers room for growth and specialization.
By diversifying your skill set, you can provide valuable support to your clients while creating new revenue streams for your own business. If you're considering transitioning from being a virtual assistant or a podcast editor to a podcast manager, there are a few factors to consider. Are you someone who enjoys the details and the creative aspect of working on a podcast? Do you find fulfillment in being part of a team and assisting your clients in growing their shows? If so, then marketing yourself as a podcast manager can open up a world of possibilities for personal and professional growth.
In this episode, we cover:
-What is podcast management?
-The importance of podcast managers in the podcast industry
-The primary services a podcast manager offers to their clients
-The key difference between a podcast manager and a podcast editor
-Assessing your fit for podcast management based on your preferences and skills
-How important is it for podcasters to have support in managing the details of their show
-and, The business growth potential for podcast managers, including becoming a podcast coach
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode190
Episode 189
In today’s Success Story episode, I talk to Kim Barbieri about her journey from a nine to five, to podcast management and how she continues to grow her business. We talk about how her business grew from one to eight clients (and beyond) in two years. Kim is so honest about the fears and hesitations, the highs and lows of growing this business, that this episode will have something for you, no matter what stage your business is in. Kim shares with us how she found her niche, using A.I. as a tool for your client, and the power of referrals. We also discuss when and how to outsource some of your management tasks, and how to maintain your income goals even with hiring out. Finally we discuss boosting your confidence in your skills and recognizing the freedoms that freelance can provide in your personal life.
Before becoming a podcast manager Kim Barbieri was a teacher, Virtual Assistant, and Social Media Manager. For over 2 years, Kim has helped female coaches launch and manage their podcasts so their only focus is pressing record. Kim’s favorite thing about podcast management is the incredible women she gets to work with and helping to spread their messages and share their knowledge for so many to hear. When Kim isn't working on podcasts, you can find her going for walks or playing board games with her husband and kids, strolling the aisles of Target with a coffee in hand, or catching up on one of her favorite TV shows.
In this episode, we cover:
-How Kim got started in the online freelance space and podcast management
-The pros and cons of moving from social media management to podcast management
-Creating and repurposing content in your client’s voice
-Using A.I. as a tool to begin your client’s show notes
-Overcoming hesitations to niche down in podcast management
-The power of referrals in finding new clients
-Finding your client representation niche and being open for that niche to change
-How Kim found her first client and how the package and prices have changed in two years
-How many hours Kim works in a week and what her business looks like now with outsourcing
-Overcoming hesitations to outsource and still meet your income goals
-The hidden benefits of hiring someone to join your team and grow your business
-Kim’s podcast management goals for the future
-Kim’s freedoms in her personal life since leaving the 9 to 5
-The lack of confidence when starting a new endeavor and how to build it up
-How to save and organize positive client feedback in order validate the great work you’ve done
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode189
EPISODE 188
I am so glad you are here today because we are going to talk about something that will make or break your podcast management business. I want to take you into your business and think about some of the things you do on a regular basis, in your client work or when you’re networking, that really feels like an uphill climb - those difficult tasks for you that look like they are easy for other people. In this episode I talk about our innate skills, strengths, and natural tendencies and how you can bring those into your podcast management business, because when you do, you can spend more of your time feeling like you are in the flow and less like you’re on that uphill climb. I talk about how to find and recognize your strengths and natural tendencies and then implement them into your business. I give examples of other podcast managers that I know with differing strengths, and the common traits all podcast managers need. I also share examples and talk about how to shine with skills that you already have, and how to make adaptations for the areas you struggle with.
In this episode, we cover:
-Recognizing your skill strengths in your business
-Using strategies from others that cater to your strengths and have flexibility
-Clifton Strengths and tapping into your natural strengths and tendencies
-Using your introverted personality as a superpower
-How to shine on a Zoom strategy call when you feel like you can’t perform
-How to shine as a strategist with data and analytics
-The common strengths you need as a podcast manager: consistency, reliability, getting tasks done, positive attitude
-Tweaking your business so you can tap more into your innate skills
-Examples of different kinds of podcast managers that I see and their strengths
-An exercise you can do to find your strengths and how to implement them into your business
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode188
EPISODE 187
Today we are talking about how to avoid common problems with new clients. Whether you have many clients on your roster, or you’re looking for your first client, this episode will be really helpful for you in avoiding some common issues that we see come up. Having problems with clients is just part of working with people, whether you’re working from home or the office. So, today I will cover three common problems when working with a brand new client on a launch, and three other problems you may face when you’re working with management clients. I talk about keeping clients on track with due dates, giving difficult feedback, strategizing, and being clear and direct with your clients.
In this episode, we cover:
-Keeping launch clients on track and setting specific launch and due dates
-What to do when a client wants to move their podcast launch date
-Being specific on what is included in your launch package, and what is only under advisement
-Understanding your clients' desired goals, ROI, and what they perceive as success
-Turnaround times and how to get your client to get their materials to you by the deadline
-Why being direct and clear with your clients benefits you and your client
-Telling clients difficult feedback and how to help them grow
-Strategizing with long-term clients when they reach 200+ episodes
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode187
EPISODE 186
Today we’re going to talk about two mistakes you could be making that might be keeping your from landing clients. Both of these mistakes are common problems that I hear about often and I want to help you get ahead of them so that you can land your dream clients and build the business you’re after. These mistakes are the direct result of a lack of confidence in your plan and the lack of a plan in the first place. When you’re constantly questioning your approach to networking and landing clients, it’s hard to stay focused on your goals. How much success and progress can you expect to see when you’re in a perpetual state of questioning or just winging it? Having a great plan and system builds a lot of value and will gives potential clients the confidence to say yes. As you listen to this episode, you’ll hear practical tips for avoiding these mistakes and also get some action steps that you can take if you see these mistakes in your own business.
In this episode, we cover:
-The importance of having a focused plan for landing clients
-Why you need to be confident in your approach if you want to land clients
-Why networking can’t be your only focus
-How a lack of systems could be preventing you from landing clients
-Great networking is only the first step to landing clients
-Why a clear system is necessary for both you and your clients
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode186
EPISODE 185
The great thing about freelancing and owning your own business is that you have the freedom to create your work environment. Don’t create a toxic one with people pleasing. Unsurprisingly, the topic of people pleasing is one that comes up often in conversation with my students and within in the masterclass. We all want our clients to be happy and sometimes feel the need to go above and beyond for them. But setting healthy boundaries and expectations, and then following them, actually improves your client relationships, helps you tame your people pleasing, and creates the best work environment for you.
In this episode, we cover:
-What are we, as podcast managers, trying to accomplish by people-pleasing?
-Why saying ‘yes’ to your client is not always the best approach
-Setting boundaries and expectations in your freelance business
-Being clear with yourself and your clients and upholding boundaries
-3 actions to take to tame your people pleasing
-How to create time to consider your clients requests instead of responding with instant reactions without saying ‘no’
-The freedom of creating your own working environment as a freelancer and business owner
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode185
EPISODE 184
In this episode I am talking about how you can run your podcast management business on twenty hours a week. Whether you work part time hours and want to cut down the time spent on your business, or full time hours and want to maximize your efficiency, there is something in this episode for you. We all want to be able to sit down, get our work done, and then go do all the other things we want to do in our lives. I discuss how to schedule your work week, how to overcome procrastination, outsourcing, and more.
In this episode, we cover:
-Block scheduling and how to schedule your days for maximum efficiency
-Overcoming procrastination and just starting work with a simple task
-Evaluating your work tasks and outsourcing to free up your workload
-The mental energy and time of a social media presence and how to reduce time on content creation
-Using your off-work time to help you mentally prepare to be fully ready to go when it’s time to work
-Challenging limiting thoughts about how many hours you need to work
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode184
EPISODE 183
Today we are talking about life and if we can truly build a business around our life, rather than building a life around our business. Each of us has a unique situation. But we all have a desire to choose the things we want in life and have our businesses molded to our life desires. Having your own podcast management business can allow you the freedom to spend your time where it matters most to you. In this episode I share with you my experience in building my business around my life with my family. I also talk about the mindset we need as business owners to allow ourselves to truly put your life ahead of your business and still be successful.
In this episode, we cover:
-The desire to design your business around your life
-Purposefully taking time off when running your business and setting work boundaries
-Tuning into your CEO self in order to manage your business
-Identifying your time wasters so you can spend your time where you want
-Reaching out to other podcast managers to discover what is possible in your business and destroy limiting beliefs
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode183
EPISODE 182
If there is one thing I talk to my students about on a regular basis it is processes. The reason I talk about processes so much is because of our collective desire to run businesses that give us peace and not chaos, so that we can have consistent work and consistent pay and therefore show up big in the other places of our lives. So, it was a no-brainer to bring on Melissa Morris, the founder of Agency Authority, a project management and operations consultancy, to talk about this exact topic. In this chat with Melissa, we talked about how we have this natural tendency to over-deliver, how we can use automation to our benefit, the importance of proper onboarding, and establishing clear client processes, communication, and boundaries. We also discuss how creating systems and operations in your podcast management business gives you more time, more money and increased emotional capacity to spend where you want.
Melissa Morris uses her ten years of agency experience to help business owners maximize their teams, increase their productivity, and grow their profits. Firmly committed to breaking the ‘long hours and bad pay’ stigma that plagues the agency world, she helps business owners, and their team members do the work they love without sacrificing client satisfaction, the bottom line, or their own sanity.
In this episode, we cover:
-How Melissa got started working online
-The line between over-delivering and high value
-Proper onboarding and being clear with your client what is and is not including in your service packages
-How to respond to your clients needs while keeping boundaries and respecting your time
-The benefits of standardization in your workflow
-Using automation to your advantage while still connecting to your client
-How to avoid wasted time and human errors when communicating with your client using a clear and documented process
-How to ensure your client reads and understands the contract including key points, boundaries, and turn around times
-Using template style emails in uncomfortable client situations, and when it is the best time to write them
-Some wins Melissa has seen from her own clients using standardization and automation
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode182
EPISODE 181
Is going to a live event worth it? Today I’m really honestly talking about what you can get out of going to a live event as a podcast manager when we work solely online. I share with you some of my personal take aways from my live events that I’ve gone to over the last couple of years. I talk about the transformative power of being at a live event, the energy and boost it can give your business, and some differences between large and small conferences. Even if going to a live event is off your radar, or way out of your comfort zone, this episode is still something you want to listen to in case you want to do this in the future.
In this episode, we cover:
-How stepping out of your routine and going to a live event can revitalize your energy for your business
-Why it’s beneficial for introverts to get out of their comfort zones and go to live events
-Putting your business in perspective when going to a live event
-Networking pros and cons in large and small conferences, and meeting people you know from online
-Specific takeaways and lessons I learned from going to live events
-The power of connecting in person with those you work with
-Feeling contented with your business and what you have already done and accomplished
-Announcing the PMP live event in 2024 in Nashville, TN
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode181
EPISODE 180
I am super excited to welcome back Andrea Liebross, a coach, speaker, podcast host, and author. She is here to talk about how to move from the messy middle to the extraordinary with her new book for entrepreneurial women, She Thinks Big. When you started your business you were thinking big, but big thinking can quickly go away if you allow it to. Andrea shares how to start thinking big again (or for the first time), what thinking big really means, and how to turn your vision into action. We talk about owning your thinking, being truly committed to your business, and the importance of creating freedom of brain power and time. Andrea also shares tips and tricks on how to make decisions in your business that propel you towards freedom. And then she talks about what to do when your big thinking pays off and you are achieving big results.
As a coach for women, Andreas Liebross works together with her clients to create systems and strategies so that their success is sustainable and not fleeting. She takes the things that really matter to her clients to help them succeed and get through the messy middle and on towards the extraordinary. Andrea’s book SHE THINKS BIG: THE ENTREPRENEURIAL WOMAN’S GUIDE TO MOVING PAST THE MESSY MIDDLE AND INTO THE EXTRAORDINARY is available September 26, 2023.
In this episode, we cover:
-Why Andrea decided to write a book for women business owners
-Taking action with a big mindset, big plans, and big results
-What “thinking big” really means
-Harnessing your fear and moving out of safety mode to achieve results
-Progress stress vs stuck stress and how to enjoy the messy middle of your business
-Using big thinking to move towards your vision and long term business goals
-Giving yourself permission to think big and overcome your internal objections, guilt, and frustrations
-Making the shift from just being interested to extraordinarily committed to your business
-Creating margins, and assessing where you’re at currently in order to create change
-Time constraints and creating freedom of time, money, brain power, and relationships
-How to find your Zone of Extraordinary Achievement
-The big thinking cycle of entrepreneurial decision making
-The one thing Andrea wants you to understand from this podcast and her book - now is the time
-How to get a free ticket to Andrea’s insider session on how to go from a reader to an implementer
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode180
EPISODE 179
One thing I have noticed with so many successful podcast managers is that there is a turning point in their business when things really start to flow. I wanted to talk to more of these students to hear about this turning point, so that I could share it with you. Starting a business is not for the faint of heart, and the idea that it begins to flow at a certain point is something we want to learn about and have happen in our own businesses. So with this in mind, today we are doing an update on a success story we released in April of 2022. That was Kim Parkinson’s story of how she went from being a craft store owner to a podcast manager. When we recorded that episode Kim had been a podcast manager for two years, and now we get to hear how her business has changed and morphed since we had that conversation. I ask her about her own turning point in her business when things really started to flow.
In this episode, we cover:
-Kim’s catalyst and turning point in her business to go from a podcast manager to a podcast agency
-What Kim outsources in her business and what she handles herself
-Going the extra mile for the client vs setting business boundaries
-The shift in Kim’s mindset to focus exclusively on podcast management
-What Kim is able to do now that she couldn’t do before having her own home business
-How many clients you can manage on your own working fulltime
-What Kim would like to build in her business in the next six months
-The many layers of podcast management and learning new skills on the job
-The advice Kim would have loved to have when she first started out
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode179
EPISODE 178
A question I get from a lot of students in the Podcast Manager Program is, “How do I move my clients from hourly to package pricing and increase my rate?” In today’s episode I share with you why it’s smart to shift your clients into package pricing (most of the time) and why it’s a benefit to your client. I discuss the pros and cons of hourly pricing and when it is valuable, for you and your client, to move into a package plan. I also talk about the pros of package pricing including consistency in planning and pricing, reserved time for your client, and allowing the client to focus on the final product. Finally I outline an example email to send your client when making the switch.
In this episode, we cover:
-The Pros of hourly pricing and when to charge an hourly rate
-How to structure an hourly pricing plan for your client
-How to communicate to your client the move from hourly to package pricing
-The Pros of package pricing
-Encouraging client consistency and trust in your services and abilities
-Making your client a priority by reserving time with a package
-Getting your client onboard with the switch to a package with email example
-Avoiding undercharging when pricing out your packages
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode178
EPISODE 177
I’m so excited that today you get to hear from Courtney Elmer, the founder and CEO of The EffortLESS Life®, as well as a podcast host, and speaker. We are talking about how you can help your client create an amazing, addictive listener experience. There are so many great nuggets in today’s episode on how your client can connect with their listener and grow their show. Courtney shares her journey of finding her voice after a cancer diagnosis, and then helping others discover theirs too. We discuss the role of human psychology in creating deeper connections with your clients and their listeners, finding your ideal listener, and increasing clicks and downloads. We also talk about how to use data and analytics to understand the listener and grow your client’s podcast, and how to title your podcasts to increase listener retention. Finally we discuss what do when your client, the host, is in a slump and how to help them reconnect with their vision of the show and re-connect with their listener.
Courtney Elmer is a sought-after consultant, host, and speaker. Drawing on her background in psychology and personal experience as a cancer survivor, Courtney empowers online business leaders to establish the systems, structure, and support they need to build self-sustaining businesses that thrive in a rapidly changing digital environment, expand their thought leadership through podcasting, and use their voice to catalyze positive change in the world. Courtney hosts the globally-ranked AntiFragile Entrepreneurship™ podcast and is a popular speaker on the topics of podcast marketing, business systems, and entrepreneurial antifragility.
In this episode, we cover:
-Courtney’s journey from corporate, to cancer survivor, to entrepreneur and working online
-The vital role a podcast producer has in helping others find their voice and release their message to the world
-Understanding how human psychology influences behavior in order to drive results for your podcast management business
-The importance of creating content that is relevant and meaningful to your listener
-Tapping into your listener’s desires, problems, and motivations to create deeper connections and more downloads
-How to find the Listen Consumption Rate to increase the connection with the audience
-Looking at data, metrics, and analytics to understand what content is resonating with the audience long term and how to apply the data to grow your podcast
-Problem vs solution based podcast titles, which performs better and increases listens from existing and new listeners
-What to do when your client is in a rut
-Finding a balance between the data and what your client is passionate about in order propel the vision of the show forward
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode177
EPISODE 177
I’m so excited that today you get to hear from Courtney Elmer, the founder and CEO of The EffortLESS Life®, as well as a podcast host, and speaker. We are talking about how you can help your client create an amazing, addictive listener experience. There are so many great nuggets in today’s episode on how your client can connect with their listener and grow their show. Courtney shares her journey of finding her voice after a cancer diagnosis, and then helping others discover theirs too. We discuss the role of human psychology in creating deeper connections with your clients and their listeners, finding your ideal listener, and increasing clicks and downloads. We also talk about how to use data and analytics to understand the listener and grow your client’s podcast, and how to title your podcasts to increase listener retention. Finally we discuss what do when your client, the host, is in a slump and how to help them reconnect with their vision of the show and re-connect with their listener.
Courtney Elmer is a sought-after consultant, host, and speaker. Drawing on her background in psychology and personal experience as a cancer survivor, Courtney empowers online business leaders to establish the systems, structure, and support they need to build self-sustaining businesses that thrive in a rapidly changing digital environment, expand their thought leadership through podcasting, and use their voice to catalyze positive change in the world. Courtney hosts the globally-ranked AntiFragile Entrepreneurship™ podcast and is a popular speaker on the topics of podcast marketing, business systems, and entrepreneurial antifragility.
In this episode, we cover:
-Courtney’s journey from corporate, to cancer survivor, to entrepreneur and working online
-The vital role a podcast producer has in helping others find their voice and release their message to the world
-Understanding how human psychology influences behavior in order to drive results for your podcast management business
-The importance of creating content that is relevant and meaningful to your listener
-Tapping into your listener’s desires, problems, and motivations to create deeper connections and more downloads
-How to find the Listen Consumption Rate to increase the connection with the audience
-Looking at data, metrics, and analytics to understand what content is resonating with the audience long term and how to apply the data to grow your podcast
-Problem vs solution based podcast titles, which performs better and increases listens from existing and new listeners
-What to do when your client is in a rut
-Finding a balance between the data and what your client is passionate about in order propel the vision of the show forward
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode177
EPISODE 176
Today I want to tackle a question that was sent in by one of you, which is “How do I justify increasing my prices when the workload is the same?”. My preferred way to raise prices is when the workload changes, but sometimes there are reasons to increase your rates when things haven’t really changed. In today’s episode I’ll talk about determining the “why” behind wanting to raise your rates (and why it matters), how to determine if you should raise your rates on a set schedule, and of course, how to justify increasing your prices when the workload hasn’t really changed. Spoiler alert - even if your workload hasn’t changed, the quality of the product you deliver could have (and probably should have) changed as you’ve learned more about being a podcast manager and gotten better at what you do.
In this episode, we cover:
-Determining your “why” when raising a price
-Should you be raising your prices/rates on a regular schedule?
-Being okay with the possibility that a price increase might result in losing a client
-When you shouldn’t raise your rates
-An easy way to check on your own improvement
-The justification for raising your prices - has the quality of the product gotten better?
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode176
EPISODE 175
Today we are diving in to how to land clients using LinkedIn in 2023 with my guest Christine Gomolka, a full-time freelance copywriter and creator of paidcopywriter.com. We discuss how Christine went from feeling trapped in a burnt out sales job to the freedom of freelance and working from home. She shares with us how to use LinkedIn to find high paying clients in thirty days through optimizing your profile, engaging with prospective clients, and cold-pitching. We also discuss how to find your freelance niche and the importance of following up on your pitches. Her tips and practical advice can help you utilize LinkedIn to find your ideal podcast management client.
A former sales professional and experienced sales trainer, Christine knows how to help introverted freelancers articulate their value and thrive. Her brand, The Paid Copywriter, offers resources to teach freelance business management to solopreneurs. Through her online course, podcast, YouTube channel, and newsletter, she offers all the tools and knowledge solopreneurs need to succeed. With over 20,000 global freelancers learning through her inspiring interviews, free resources, and workshops, she’s become the go-to freelance business mentor for anyone who dreams of escaping their 9-5.
In this episode, we cover:
-How Christine went from a burnt-out sales job to working freelance and online
-How to use LinkedIn to find clients by revamping your profile, passive engaging, and cold-pitching
-A big mistake to avoid when setting up your LinkedIn profile
-Choosing your freelance niche using your prior work experience and background
-Finding and landing high-paying clients on LinkedIn in 1-3 months
-Why choosing your ideal clients and your niche is so important for success in your freelance career
-The advantages of LinkedIn to find ideal clients over other social media platforms
-Making connections to prospective clients and warm pitching vs cold pitching
-Changing your mindset around selling as business owners
-How to expand your network and connecting with clients on LinkedIn through personalization and transparency
-The importance of following up and when to move on from an unresponsive pitch
-Christine’s guide and free downloads to using LinkedIn to find clients in 2023
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode175
EPISODE 174
Do Facebook groups still work to land clients in 2023? Let’s talk about it. Facebook groups are all about community, and the best place to find your ideal client is in a community they participate in, whether that’s Facebook, Instagram, other social media, or in person. I discuss understanding your client’s business changes in the last few years, and how to find the right communities where your ideal client hangs out. I also share a real life Facebook group success story, and examples of some unique ideas to consider when searching for your ideal client.
In this episode, we cover:
-Understanding ongoing changes in the podcast world and in your client’s businesses
-A real life success story of landing clients using a FB group
-Finding the communities where your ideal client gathers online
-How does your ideal client find their freelancers?
-Examples of how to search for your ideal client’s gathering places
-Truly understanding your ideal clients in order to find them
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode174
EPISODE 173
Can working as a podcast manager earn you the income to replace your full time job? Is earning six figures even possible? Yes! Today I talk about what it could potentially look like for a podcast manager to make ten thousand dollars a month including the number of work hours per week, the number of clients, and the time it will take to get to the 6 figure goal. I also discuss landing higher paying clients, and other creative income streams besides monthly management clients so you can reach 6 figures and quit your full time job.
In this episode, we cover:
-Questions you need to ask yourself before going all in to earn 10k per month
-A real life step-by-step scenario on how to get to then thousand a month
-How to pace your podcast manager business to earn enough to quit your full-time job
-When is the right time to leave your full-time job?
-Landing higher end clients and letting go of smaller clients
-Branching out beyond monthly management clients, including digital products, consultancy, and outsourcing
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode173
EPISODE 172
Today we are talking about what a two thousand dollar podcast launch package looks like and includes. I talk about all the details of a launch package and what services you can provide, including strategy and onboarding calls, tech set up, hosting platforms, podcast trailers, initial episodes and show notes, launch promotion and strategy, working with your client’s team, and product management tools. I also discuss how a launch package is different than a management package and how having both launch and management clients can help you reach your monthly income goals faster.
In this episode, we cover:
-A big mistake I made early in my podcast manager career that you can avoid
-Why launch packages are bigger and more expensive than a monthly management package
-The basics to include in your podcast launch package
-Launch promotion strategy plans and working with your client’s team
-How a podcast launch package can make your business and reach your monthly income goals
-How the energy and timeline of a launch client feels different than a monthly management client
-Why you should add a launch package, even if you don’t plan doing launches long term
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode172
EPISODE 171
Finding your first client, or your ideal client, takes work and it can feel disheartening if you haven't yet had positive results. Today we are talking about a specific strategy to help you land clients in 2023. I discuss changing your attitude around not being able to land clients, the importance of trying more than one sales tactic, and putting in the boring work to achieve results. I also talk about active and passive approaches to landing clients and give real-life examples you can use in your own podcast management business.
In this episode, we cover:
-Unconventional sales tactics vs spamming on social media
-Reframing your mindset on not being able to land clients
-The importance of using a blend of active and passive sales tactics to land clients
-The most effective way to find your ideal client
-Examples of passive and active marketing strategies for podcast managers
-Putting in the work to find clients, especially when it’s hard
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode171
EPISODE 170
The podcast space is changing at a speed never seen before, especially with the introduction of AI. How will AI affect your position in the podcasting world? Is it something to fear or embrace? Today I discuss what podcast management could look like in the next five years. I talk about two of the ways podcast management could change in the future, and some changes we have already been through and how we have adapted. I also talk about how a winning mindset will set you up for success, embracing change, and how to implement AI into your business while adding value for your clients.
In this episode, we cover:
-The speed of changes in podcast management
-Making the choice to adapt and having a winning and growth mindset
-Using AI to our advantage and implementing AI into your business
-Filling gaps created by AI with more value for your client
-Possible growth of networks and ads for smaller podcast shows
-The importance of the human touch and human management
-Adapting to podcast saturation and helping clients start a GREAT podcast
-Using the trend of short form video to promote longform content
-Getting excited about the future of podcasting and embracing change
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @Laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode170
EPISODE 169
Episode 4 of the First Client series, or How to Land a Client in Four Weeks. In this episode you get to hear from two different podcast managers who landed their first clients in four weeks, Laura McRae and Andria Singletary. In these two short interviews we discuss how they got started in podcast management and landed their first clients, and focusing on connections in order to find clients. We also discuss how to build confidence in your podcast management skills, and how to use the information in the four episodes of this series to take action and land your first client in four weeks.
Laure McRae is the owner and founder of McCrae Business Solutions and an avid podcast listener and lover. With a background in marketing and VA, her organizational skills take the overwhelm out of podcasting. Digital workflows, colour coded spreadsheets and tech tools get her excited.
Andria Singletary is a wife, mom of two, podcast coach and strategist, and the host of the Mama Turned Mompreneur podcast. She is passionate about supporting mompreneurs with creating a podcast that generates consistent leads for their businesses.
In this episode, we cover:
-How Laura got started in podcast management and how she landed her first client in four weeks
-How Laura’s online business has grown since her first client
-Laura’s advice on how to get your podcast management business off the ground, and building connections
-How Laura utilizes Instagram Stories to promote her business and find clients
-Andria’s podcasting journey from early childhood education, to VA, to podcast manager
-How Andria landed her first client in podcast management
-Shifting your business focus to work for your current season of life
-Building confidence in your podcast management skills through recognizing you have something to offer, and reaching out to your network
-Balancing personal and business life on Instagram and social media
-Putting together a game plan to land a client in less than four weeks
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode169
EPISODE 168
How do you network for your first podcast client? Today, in episode 3 of the First Client Series, we are talking about three things you want to keep in mind when networking for your first podcast client, or the next client you want to land in the next four weeks. I discuss finding clients by going where they are and through referrals, knowing there are enough clients for everyone, and developing a process or strategy of engaging with clients. I also talk about what do to when you feel you aren’t connecting with potential clients and learning how to communicate better through personal development.
In this episode, we cover:
-Building authority through creating a process of engaging with clients
-Saying ‘no’ to clients who are not the right fit
-Changing the client scarcity mindset and knowing there are enough clients to reach your monthly income goal
-How to approach networking from multiple angles
-Networking and teaming up with referral partners
-Overcoming communication roadblocks when you are an introvert
-Growing your business through personal and professional development
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode168
EPISODE 167
Today, in episode 2 of The First Client Series, I share with you three things about networking I learned while talking to students on how they have approached networking and landed their first client in four weeks. So before you start networking, these are some of the mindsets these successful students have had before they landed that first client. I discuss seeing your value as a podcast manager, even when you are new, and building up your network with small and easy steps. I also talk about discovery calls and finding a client who’s the right fit for your business. Whether you’re brand new or not, these mindsets and tips will help you on you’re way to landing your first client in four weeks.
In this episode, we cover:
-How you tackle being new matters and dealing with imposter syndrome
-The value you bring to the table as a new podcast manager
-Starting small and building up your network
-Shifting the networking mindset to think about real person connections
-Success rates of discovery calls and finding a client who’s the right fit
-Connecting with the right people with every personality type
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode167
EPISODE 166
Today’s episode is the first in a four part series on how to land your first client in four weeks. In this first installment we talk about the first five steps to land a client in four weeks. I share with you the skills you need to develop before landing a client, how to create a business presence online and in social media, and how to raise your perceived value for your services through a process and discovery calls. I also discuss gaining experience, getting testimonials, and why a little courage goes a long way. So, dive right in to this episode to start your journey to landing the best clients for you.
In this episode, we cover:
-Your very first client vs your first “good' client
-The essential podcast management skills to develop before landing a client
-Setting up your “storefront” of your online podcast management business
-Developing a process to walk your clients through
-Gaining experience and testimonials when you have none
-Having a little courage to take the next step and develop confidence
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode166
Mentioned in this episode:
Ready to land high-paying clients? Go to LaurenWrighton.com/ready
EPISODE 165
How do you run your business with kids at home over the summer? How do you manage your schedule with a lot of things going on? In today’s episode we are going to dive into how I get things done in my business working from home. I talk about the kind of help that I have at home, and how I handle multitasking. I walk you through one of my days and how I plan my work schedule around my kids and summer activities. Hopefully hearing about my experience working from home will encourage you when you feel too busy to get your work scheduled and done.
In this episode, we cover:
-What type of help do I have at home and with my children
-My summer schedule for running my business from home
-Multitasking work and kids vs scheduling separate time for work
-Spending time on your schedule and being flexible
-What my average day looks like right now
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode165
EPISODE 164
Today we are talking to Danielle Desir Corbett on sponsorships and how you can partner with sponsors to create great content. Danielle brings a completely different way to approach partnering with sponsors and talks about how she implements this into her two podcasts and is seeing great results. Whether or not your clients have asked you about sponsors, this episode will help you think about sponsorships in a different way and help your clients decide if it’s the right approach to monetize their show.
Danielle Desir Corbett is a podcast marketing coach and host of the top-rated, 4x grant-funded, affordable luxury travel and personal finance podcast, The Thought Card. She is the founder of WOC Podcasters (Women of Color) and is passionate about removing barriers, improving access, and connecting Women of Color podcasting creatives and professionals to resources and opportunities that will empower their podcasting journey. She has been a guest on over 150 podcasts and is a sought-after speaker at popular podcasting conferences such as Podcast Movement, She Podcasts LIVE, Podfest, and more.
In this episode, we cover:
-How Danielle got into the podcasting space and working online
-The creation of WOC (Women of Color) Podcasters
-How Danielle started adding monetization into her shows
-Affiliate program models and combining small and large paying affiliate income
-Using a podcast monetization coach to implement brand sponsors
-What kind of podcasts can command sponsorship dollars
-Looking for partnerships that create a Win-Win-Win scenario
-Download numbers vs the focus of your show and your listenership
-Finding the right brand partner by tracking listener analytics to narrow down who your listeners are
-Asking potential partner brands questions to find the right fit for your clients' podcasts
-Using ideas and stories to approach brands
-How to use rejection from brands to your benefit and building relationships and your portfolio
-Crafting episodes together with brands and working long term with sponsors
-Dedicating time for crafting pitch emails, and communicating with potential sponsors
-Danielle’s plans for her current podcasts, publications, and a new podcast
-Danielle’s top takeaways from the episode and the podcast media checklist
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode164
Episode 163
If you’ve ever wondered if there are actually enough podcast clients for podcast management to be a viable niche for you, then you’re not alone. I think all of us have probably asked this question at one point. Today we’re going to take a look at this question and see what the research actually says about this. If you’re familiar with Crumbl Cookie and their business model, then you’ll know that they only sell one type of cookie with their available flavors rotating each week. Does the fact that they don’t make wedding cakes mean they have less customers? Yes. But do they need those customers in order to have a successful business? No! When you niche down you are offering a service that is specialized and can provide high value to the people (over 100,000 of them!) who actually need it!
In this episode we cover:
-Calling out the doubts we face as podcast managers
-The question you should actually be asking yourself
-What we can learn from Crumbl Cookie and their business model
-What the stats are saying
-How niching down can actually help you land more clients
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode163
EPISODE 162
I have a really exciting and important message to share with you today. As a business owner, you don’t have to work with just anyone. You CAN work with someone whose message you really love and resonate with. I share with you my story of how I found my ideal podcasting client who I continue to work with today. I discuss the importance of networking and planting seeds to reap the harvest and discovering your ideal client, and how you can do it too.
In this episode, we cover:
-You can work with people you truly love
-How I starting working with Nicole Walters
-Planting seeds consistently will bring results in finding your ideal client
-You can serve people that your really want to work with in more than one way
-Showing potential clients you are available to work
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode162
EPISODE 161
Part of my job is to look at podcast managers, especially the podcast managers in my program, see what is working for them, and make it easier for you to do that. Whether you are in the Podcast Manager Program or not, I want to share with you what the most successful students are doing so that you can do that as well. The students that are most successful are the ones that are focused on podcast management and only podcast management. They have put other ideas, side hustles, and niches to the side and have given podcast management their undivided attention. Today I am going to talk about the power of focus and why focusing on building your business for six months will set you up for success now and in the future.
In this episode, we cover:
-The benefits of joining an online course that has been around for a long time
-Why focusing only on podcast management will help you be successful
-Committing to six months of building your business
-What it means to give your podcast management business your undivided attention
-Using the power of focus on building your business
-How making a commitment forces you to take action
-Following the roadmap of successful podcast managers
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode161
Today we get to talk to Ashley Hiatt, a podcast manager working with health and wellness businesses. Ashley is sharing with us how she went from massage therapist to virtual assistant to podcast management. You get to hear how she landed her first client and how her business has progressed over the years. Ashley also shares what this business has afforded her, and some of the things she likes most about her podcast management business. We discuss going all in on podcast management, the power of networking, raising your prices, and adding video to your client’s podcasts.
Ashley Hiatt supports her client’s passions through systems, organization, and behind-the-scenes planning. She specially loves to work with people who have never had a podcast before and help them find their voice. She has worked in the service industry since she was 16, provided customer service and planning for NASA, and has owned her own business, Hiatt Lymphatics and Oncology Massage. Helping others succeed and feel taken care of is the main driver in her life.
In this episode, we cover:
-How Ashley got started freelancing and working online
-How having a podcast manager removes the barriers to getting your voice and message heard
-Finding your niche in podcast management and attracting the clients you want
-How Ashley found her first and second clients
-Going all in on podcast management vs a VA/podcast hybrid
-Taking it slow in your business vs letting fear holding you back
-Raising your prices
-Networking with people who know more than you, and sharpening your skills
-How you can build your confidence in your skills and business
-Learning and utilizing new skills without going to college
-Subcontracting as a way to moving towards becoming a podcast manager
-Ashley’s goals for her business in the next few years
-The future of adding video to your client’s podcasts
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode160
EPISODE 159
Are you on the fence about becoming a podcast manager? Are you wanting to jump right in and start making 5K a month, but don’t have the skill set? So what’s the next step? Today I tell you the pros and cons of sticking it out as a Virtual Assistant and building your skills, or going all in as a Podcast Manager. I discuss discovering the reasons behind your desire to change and deciding to get off the fence and commit. So if you’re excited to jump in and starting making $5k per month as a podcast manager, grab a seat in my masterclass asap! There you’ll learn the mistakes I made and the system to landing clients that has worked for hundreds of other podcast managers!
In this episode, we cover:
-Filling the knowledge gap when you’re starting out as a podcast manager
-Virtual Assistants vs Podcast Managers
-Uncovering the reasons why you want to become a podcast manager
-Not giving up your desire to become a podcast manager before you even try
-Getting off the fence between VA and Podcast manager - decide where you want to focus
-The Podcast Manager Program and why it works
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode159
EPISODE 158
If there is one question we love to get as podcast managers it is: How can I market my show? Today we are talking about just that with Jeremy Enns, a Podcast Marketing Strategist and Educator. We discuss his 4 essential pieces of a rock solid podcast marketing strategy EAR$: Exposure, Attraction, Retention, and Monetization. We discuss recognizing and finding the gaps in your current marketing strategy, and then how to move forward with a plan. We talk about the importance of getting paid for your work, displaying your unique personality to create audience loyalty, and concrete actions you can take to help your clients market their podcast.
Jeremy Enns is the CEO and founder of Counterweight Creative and Podcast Marketing Academy, a high-intensity, cohort-based course for creative mavericks looking to grow a raving base of brand evangelists. He has worked with dozens of brands, entrepreneurs, and creators helping them generate over 50 million podcast downloads and millions of dollars in revenue. He enjoys helping podcast grow and convert casual listeners into raving fans, clients, and customers.
In this episode, we cover:
-Jeremy’s shift in focus from agency work to creator
-The importance of getting paid for your work and the pros and cons of partnering with sponsors
-The 4 essential pieces of a rock solid podcast marketing strategy: Exposure, Attraction, Retention, Monetization (EAR$)
-Recognizing the gaps in your own marketing strategy
-Creating content with the intent of reaching a new audience
-Focusing on making connections and friends with other people in your niche to grow your podcast
-The differences between Attraction and Exposure and picking your audience and niche
-Attraction through cover art design, show description, and pitch
-Creating personal resonance and loyalty from your audience vs information focused content
-Setting up your podcast to make monetization easy
-Following a marketing framework to diagnose your weaknesses then boost your audience and income
-Jeremy’s upcoming free workshop Design Your Podcast Growth Engine
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode158
EPISODE 157
The pressure to constantly update social media and create new content all the time can leave your client with a headache. Today, I’m going to share a strategy that will solve your clients' content creation struggles - repurposing long form (or macro) content to social media. You can bring this strategy to your clients to bring more value, and save them time and that battle each week. I suggest some specific ways you can repurpose your client’s podcast content whether it’s as posts, reels, emails, videos and more, and give some useful tips to make content creation easier for you and your client.
In this episode, we cover:
-How long form content, like podcasts, can be repurposed on social media, email lists, reels, and other content creation
-Repurposing content vs promoting an episode
-Why giving the same message over and over again is important
-Organizing a three month plan for content strategy
-Using three topic points per episode to create content
-Producing as little social media content as your client needs
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode157
EPISODE 156
Today I am talking to Sarah Whittaker about her journey from teacher to virtual assistant, to podcast manager, to agency owner and course creator. This is a story that spans multiple years, so if you're curious on what it looks like to become a podcast manager and then do it for years and years, Sarah’s story is going to be very impactful. In this episode Sarah and I talk about her success story as a podcast manager. We discuss how she landed her first client, what her business looked like in the early days, and what it looks like now. We also talk about finding your niche as a podcast manager, developing a positive mindset around your business, and the joy in the flexibility and choice of working from home.
Sara Whittaker is an elementary school teacher turned podcast strategist, course creator, and the founder of Podcasting for Educators. She and her team help TpT authors and other online educators launch, manage and grow their podcasts. She loves continuing to serve teachers by helping her clients get their knowledge, expertise, and guidance into the ears of those who need it most! Sara hosts her own podcast, Podcasting for Educators, where she shares new podcasting tips every Wednesday. She is also on my team as Director of Customer Success, and helps me in supporting our students as they start and grow their podcast management businesses.
In this episode, we cover:
-How Sarah first started working online and her journey from VA to podcast manager
-What Sarah’s business looks like right now
-Sarah’s favorite thing to do as a podcast manager
-How Sarah landed her first podcast manager client
-The biggest benefits of working with niche clients
-Overcoming fears and going all in with a niche
-How to continue on with your business when you are in a low spot or a negative head space
-Developing an abundance mindset when looking for clients
-The importance of community, groups, and finding connections with others in the podcast management space
-The flexibility and perks of working from home as a podcast manager
-Being in the driver’s seat of your own schedule and time
-Sarah’s goals for her business in the future
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at laurenwrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode156
EPISODE 155
In today’s episode we talk about the three steps that you can take to go from making zero dollars to five thousand dollars a month and beyond as a podcast manager. This is a topic that we circle back to time and time again because it is the bread and butter of my program, The Podcast Manager Masterclass, and this show. I talk about the steps to take to get your monthly income to 5K. Then I share three ways to scale your business beyond 5K and grow into the business owner you want to become.
In this episode, we cover:
-Why we choose a $5000 goal for monthly podcast manager income
-Landing your first client and learning what does and doesn’t work for you as a podcast manager
-Raising your rates when you land your second and third clients
-Landing your fourth and fifth clients and taking inventory of your previous clients, income, and goals
-Determining your method of scaling your business with three examples
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at http://LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode155
EPISODE 153
Today we are talking to Lauren Felter about designing podcast graphics that actually get people to listen. She teaches how we can think about design so that it attracts people to our clients' podcasts so we can help our clients grow their shows. Her tips and techniques are geared specifically towards non-designers, like podcast managers. We talk about grabbing attention with headlines, creating cover-art, and re-branding vs brand evolving. She also shares with us some common mistakes when designing graphics, making audiograms pop, and how to create an cohesive and consistent brand for your client across all platforms.
Lauren Felter is a designer, and educator who previously taught design at a university. After following the path to traditional success but only finding intense burnout and an identity crisis at the top, she blew it all up in January 2020 to do it her own way. She turned her highly-sought-after university design course into one specifically for non-designers who find designing an inevitable part of their regular to-do list. She prides herself on a no-shame, no-shade approach to her web design, branding, and design education.
In this episode, we cover:
-How Lauren got started working online
-Why podcast graphics are still relevant
-Tips on creating attention grabbing graphics and using Instagram carousels
-Pros and cons of using time-saving templates when creating social media graphics
-Common mistakes beginner or non-designers make when creating graphics
-Dos and Don’ts of inserting photos of clients or guests into your graphics
-Design decisions and sizing when creating cover art
-How often we should be updating our personal branding and how brands evolve
-The worst thing you can do when creating a graphic, and how to avoid it
-Designing graphics to accompany audiograms or audio clips and utilizing captions
-One thing that everyone can do to have your branding be taken more seriously and the rulebook for cohesive branding
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at http://LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode154
EPISODE 153
Will A.I. change podcast management? Yes! Today we are talking about Artificial Intelligence, and ChatGPT, and how these tools can affect your podcast management business. I talk about how change can be scary, but having an open and positive attitude will help you embrace changes to grow your business. I also discuss how to use A.I. tools for your benefit, some of the limitations of artificial intelligence in your business, and how you as the EXPERT will always be the best choice.
In this episode, we cover:
-Using A.I. for more efficient podcast research and writing
-The pros and cons of outsourcing your podcast management tasks to A.I.
-How being an expert in your space produces a better outcome for your client than A.I.
-Approaching changes with a positive attitude and looking for opportunities
-Deciding for yourself whether A.I. is good for your podcast management business and workflow
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at http://LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode153
EPISODE 152
Today we get to talk to business attorney Kailey Jacomet about how to protect yourself legally as a podcast manager, specifically with contracts. I thought I knew quite a bit about contracts, but her insights blew my mind! We discuss common podcast manager contracts and things you may not have considered when putting a contract together, including cancellation notices, limitation of liability, copyright, and intellectual property. So listen to this episode and hear what Kailey has to say, because you might learn something new.
Kailey Jacomet is a business attorney and mom of two. In her law practice, Brand Law Boutique, she helps entrepreneurs protect their brands with trademark registration, and provides attorney-drafted contract templates for service providers in her shop, Contractista. When she's not busy helping business owners protect their businesses legally, Kailey can almost always be found with her family.
In this episode, we cover:
-Kailey’s journey from courtroom prosecutor to working online
-The first steps to take to protect your podcast management business legally
-Forming a Sole Proprietor, an LLC, or a Corporation as a podcast manager
-How having a clear and concise contract can prevent problems
-Setting boundaries for late client materials in your contract
-The differences between Term Contracts vs Cancellation Notices
-Who owns the rights to podcast materials and including copyright clauses in your contract
-The peace of mind included in Limitation of Liability clauses
-Kailey’s specific podcast manager contract template
-Intellectual property and creating content that you have the rights to
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at http://LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode152
Mentioned in this episode:
Grab your seat to the LIVE masterclass at LaurenWrighton.com/class
EPISODE 151
I’ve been hearing from a lot of you that feel that if you were to start networking, you know you would land clients, but for some reason you have a hard time putting yourself out there. So if this is you, listen up. Today we are talking about three reasons why it may be hard to put yourself out there and promote your new podcast manager business. We talk about building confidence and acting with courage, and what to do if your current or previous job prevents you from going public. We also discuss whether you actually need to create content to promote your business, letting yourself off the hook from self disappointment, and focusing on building relationships.
In this episode, we cover:
-Building your confidence as a podcast manager with small acts of courage
-Getting real feedback on your work to gain confidence and courage to grow your business
-Using (or not using) social to promote your business when you are hesitant to go public
-How to promote your business when your current or previous job(s) hold you back from going public
-Feeling like you need to create content and not knowing what to share
-Do you actually need to create content to have a successful podcast manager business?
-Creating relationships and focusing on one-on-one conversations
-Other ways to promote your business, including cold-pitching your services in an authentic way
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at http://LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode151
EPISODE 150
Today we are talking with Melissa Lea Hughes about how you can help your clients grow their show using TikTok. Melissa really breaks down one of the missing pieces of using social media, specifically TikTok, to grow our podcasts. She shares her wild story of how she got on TikTok, how she had her first viral video, and getting invited on the Kelly Clarkson show. Plus more on how to use this platform in 2023 to help your client grow their show.
Melissa Hughes is a TikTok influencer, international speaker and best selling author. She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 240,000 followers on TikTok with over 11 million likes. She is also a best selling author of a book She Can Laugh along with a children’s book called, “Mommy Loves You When”. She has also done missionary work in the UK for several years with her husband and two children.
In this episode, we cover:
-How Melissa got started working online and the struggle between going from where you are to where you want to be
-Being relatable vs. being polished as you grow your audience
-Tips to help your client become the star and content expert even while interviewing special guests
-Structuring your message for short-from content
-The Baskin Robin Principle or creating a personal, relatable connection
-Keeping it raw and showing up authentically
-Where Melissa sees TikTok going in the future
-Using multiple social media platforms and the pros and cons of Tiktok and Instagram
-Melissa’s TikTok Amplify course and membership
-Melissa’s new podcast She Can Share
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at http://LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode150
Mentioned in this episode:
To learn more and join The Podcast Manager Program, go to LaurenWrighton.com/join
EPISODE 149
Does the idea of having $1000 monthly management client seem out of reach because you can’t seem to get past this $300-$400 mark with a client? Then this episode is for you. We are talking about three pieces of your business that you’re going to want to tweak and change in order to get past those $300 clients. We discuss overcoming imposter syndrome, and building your own confidence in your skills and prices. We also talk about building value, and getting into the right mindset and space to attract high paying clients.
In this episode, we cover:
-Having a system that builds value
-Gaining your client’s trust and confidence
-Tapping in to your own confidence as a podcast manager
-Overcoming imposter syndrome by getting someone else’s opinion on your work
-Finding the right people that you can serve on a greater level
-Developing a networking plan to attract the right client
-Landing a high paying client in 3 days with Ready, Set, Clients!
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at http://LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode149
Mentioned in this episode:
To learn more and join The Podcast Manager Program, go to LaurenWrighton.com/join
EPISODE 148
Today I am talking to Allison Nitsch about her journey from teacher to podcast manager. Allison shares her success story and encourages us to have the courage to go for it. She also shares how she went from overworked and stressed as a teacher to feeling fresh and having space to be there for her family and live the life she really wants to live.
Allison discusses how she landed her first client, her business goal for the future, and where to find inspiration. We discuss overcoming the fear of change and taking the leap to freelance and working from home, and developing clarity for your business. Finally, we discuss having the guts to keep going and not give up.
In this episode, we cover:
-How Allison got her start working online
-Overcoming the fear of changing careers and the appeal from working from home
-How listening to podcasts can help you grow your business
-How Allison landed her first podcast management client
-Discovering a vision for you life and and your business
-Developing clarity when planning your business focus
-What Allison’s daily schedule looks like as a freelance podcast manager
-Allison’s business goals for the future
-Service providers vs selling digital content online
-Having the guts to keep going and not give up
-The most helpful pieces of the Podcast Manager Course for Allison
-Using other successful podcast managers as inspiration to grow your business
-Allison’s private podcast on how to launch a podcast
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode148
Mentioned in this episode:
To learn more and join The Podcast Manager Program, go to LaurenWrighton.com/join
EPISODE 147
What if the best by-product of building a business is who you become in the process? If you were to focus on the process, there wouldn't be any wins or losses. There would only be growth. In today's episode, I share 5 personal development topics that you could focus on to reach your God-given potential. For each one of these topics I recommend a book to dive deeper and help you uncover your glass ceiling as a business owner, whether you're just starting out in your business or you're years in.
In this episode, we cover:
-The glass ceiling of your business is you and your personal development
-What is mental toughness and why do you need it to run your own business
-Developing a winning mindset in order to grow your business
-The power of a positive money mindset
-Developing habits that propel your business
-The goldmine of setting boundaries in your business
-Courage and confidence in the face of fear
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! https://instagram.com/laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode147
EPISODE 146
I am so excited to introduce you to Andrea Leibross. Andrea and I are talking about creating an annual business plan so you can succeed this year. And when I say succeed, I mean reach the vision you have for yourself this year and make a vision for next year, and five years from now, and beyond. Andrea reverse engineers her process with us and gives us specific steps and tips on how to successfully create, implement, and achieve your vision for success in your business. We discuss setting priorities and quarterly focuses, the four pillars crucial to your success, finding the right person to discuss your plan with, and how to identify issues that will arise, and so much more.
Andrea Liebross is a coach, speaker, podcast host, and soon to be published author who is known for helping bold, ambitious women make clear, confident decisions, so that they get exactly what they want, every time, and not just add another thing to their to-do list. Andrea's signature process leads clients to find success on their OWN terms and ultimately joy and freedom in life and business. Over the last few decades, Andrea has started 3 successful businesses and ultimately became a certified business and life coach, all while raising two kids, now ages 21 and 18, and several giant puppies.
In this episode, we cover:
-How Andrea got started working online
-What is annual planning? Including 3 year plans, 10 year plans, and beyond
-Making goals vs setting priorities when understanding your vision for your business
-Understanding why goals and priorities need an element of risk
-Setting quarterly 'rocks' or focuses to achieve your vision and recognizing potential roadblocks
-Andrea's four pillars crucial to your success
-Tips on how to make annual planning feel less like a chore
-Why your spouse/family member is not the best sounding board for vision planning and assessing cushion relationships vs pillar relationships
-The two ingredients to the secret sauce of success
-Figuring out what your roadblocks and problems are that are preventing you from reaching your vision
-3 Tips how to find a plan that is going to work for you as an individual and how to translate that plan into daily action
-Making your plan a working document and identifying issues
-2 Reasons why you should create an annual business plan now
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode146
EPISODE 145
What do you say when a potential client asks you if you do podcast strategy? Today we are going to talk about how to approach this question, how to feel confident in what you are going to say, and what strategy really is. I share with you how to discover your clients' goals, and the differences between strategy calls and ongoing management strategy. Finally I discuss understanding the 'why' behind your management actions and how that helps you help your client.
In this episode, we cover:
-Defining what strategy is as a podcast manager
-Discovering your clients goals so you can strategize a plan of action
-Strategy calls vs ongoing management strategy
-Understanding why you use certain management techniques and how it helps your client reach their goals
-Why your strategy might not change, but your understanding of that strategy can increase and grow in confidence
-Should you guarantee results for your clients?
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode145
EPISODE 144
Do you know your strengths? Today I talk about how you can use the strengths of your personality as a super power when it comes to podcast management. In this episode, I focus on typical introverted personalities, but the thought processes behind these strategies will benefit all types of personalities. I discuss what it means to be introverted, using your personality traits as strengths, and share three ways to use those traits as a super power for your business. I finish off with some affirmations to boost your confidence and help you build a business you will thrive in.
In this episode, we cover:
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What is an introverted personality
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Finding your unique personality traits and recognizing them as strengths
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Taking the next step to use your strengths for your podcast management business
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Working one-on-one with clients and building relationships
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Recharging your energy with client work first then engaging with others
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Using your introverted strengths as a super power in a discovery call
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Recognizing confidence issues disguised as traits and changing our self-affirmations around them
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Affirmations to boost your confidence and step in to your unique self
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode144
EPISODE 143
I am so glad you are here today because we are going to talk about why you cannot fail as a podcast manager. Whether you are only thinking about becoming a podcast manager, have just started your business, or you are a seasoned podcast manager, this episode will help shift your mindset around failure and success when it comes to your business and your life.
In this episode, we cover:
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What does failing in your business mean to you
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Altering our own expectations of failure by setting reachable goals
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Immediate goals vs ultimate goals for your business, landing clients, and income
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Recognizing and changing limiting beliefs that hinder your definition of success
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Failure is giving up on yourself, not a change in direction
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Fear-setting and thinking about your fears in order to prevent them from happening
-
The number one advice from my students for new podcast managers
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode143
EPISODE 142
Today I want to talk to you about private podcasting and where it is going in 2023 and beyond. And who better to talk about the subject with than Marcie Paige and Leah Bryant, the co-creators of The Podcast Effect where they help podcasters elevate their brand with private podcasting formulas. Marcie and Leah also have their own podcast management businesses. In this episode, we are talking about their new collaboration, The Podcast Effect. They are going to give you some great ideas on how to implement private podcasting into your own client's businesses, and one way you can scale your business as a podcast manager.
In this episode, we cover:
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How Marcie and Leah went from individual podcast managers to a collaboration
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How they decided to niche down into private podcasting
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Using newsletters and course creation as a content basis for your private podcast
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Ways to use free private podcasts in your clients' business
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Subscription private podcasts in addition to the free public podcast
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Leah and Marcie's course on how to introduce private podcasts into your client's freebies or welcome packages
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Recommendations for the best platforms for private podcasting
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2023 predictions for podcast and audio media
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Marcie and Leah's future plans for their own private podcast business
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode142
EPISODE 141
Hey there, welcome to this episode of the podcast manager show and happy holidays. I hope this has been a peaceful time for you. Maybe spending time with family, friends, and getting ready for the new year. I wanted to give my team a break this week. So we do not have a new episode for you today. But I did want to invite you to listen to our top five episodes of the podcast manager show.
These episodes have received the most feedback and the most downloads over the years:
-Episode 103: What does a $1k podcast management package Include?
-Episode 90: How to find clients in 2022
-Episode 78: Success Story: Brittany Cues on landing high end podcast management clients
-Episode 102: How to manage your time so you feel successful each day with Tiffany Jones of The Kenza Collective
-Episode 139: Podcast predictions for 2023 with Sara Whittaker
Thank you so much for listening to the podcast each week and letting me know what you think of each episode. I want to leave you with this. The future is so bright for the podcasting industry. The future is so bright for you as a podcast manager, and I cannot wait to support you in building your podcast management business in 2023.
Thank you for being here, and I'll talk to you next week.
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode141
EPISODE 140
Today we are diving into one of your questions. I got an excellent question about the fear of success and how to avoid sabotaging yourself from growth because you are fearful about being overbooked. Today we are going to talk about some great options on how to handle being overbooked. We also discuss what you can to do before you become overbooked so you can be ready for when the clients start flowing. If you're not at this point in your business yet, don't worry. It's helpful to plan ahead and it's just a matter of time before the clients start rushing in.
In this episode, we cover:
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Comfort level vs limits for number of clients and workload
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Referring potential clients to other podcast managers
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Creating a waitlist of incoming clients when you're feeling booked out
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Outsourcing your work and starting an podcast management agency
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Establishing one-time offers for new management clients
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Creating a digital product for potential new clients instead of taking them on full time
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Focusing on where you are right now in your business
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode140
EPISODE 139
Podcasting is a fast paced and quickly growing industry, but what's going to happen next? Today, Sara Whittaker and I share our predictions for the podcasting industry in 2023. First we discuss some trends and stats for podcasting from the last year and how they will affect the industry in the future. Next Sara and I each give our predictions for the changes, growth, and future of the podcasting industry for the next year. We discuss our predictions in sponsorships, video podcasting, podcast specific tools and software, and more.
Sara Whittaker is the owner of the boutique podcasting agency Podcasting For Educators. She is also the Director of Customer Success inside the Podcast Manager Program. She is a wealth of knowledge when it comes to podcasting.
In this episode, we cover:
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Turning newsletters into podcasts
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The growth of podcasting listeners in the past year and some podcast stats
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The innovation and growth of podcasting specific software, tools, features, and hosting platforms
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The value of "micro-influencer" sponsorship opportunities and cross promotion ads
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The expanding of the podcast scene from radio personalities to the novice podcaster, and more diverse voices
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Advancements in video podcasting with youtube, spotify, and others
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The future of Apple tags and searching podcast audio to find topics and new shows and episodes
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode139
EPISODE 138
I'm excited to talk to you today about escaping the learning loop - always learning more about becoming a podcast manager but never landing a client. I'm going to break it down into three different sections: facts, it's time to make some money, and expectations. I'll discuss these sections in detail and teach you how to land clients NOW with what you know NOW.
In this episode, we cover:
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The mind set of "I don't know enough yet"
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Yes, it is time to make some money, honey!
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Podcasters are looking to hire someone who knows what you know NOW
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Managing your expectations of what a podcast manager should know
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Clients don't expect you to know everything about podcast managing
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Moving from a 'forever leaner' to a successful business owner
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode138
EPISODE 137
Why do podcasters start a podcast and hire a podcast manager? My guest today, Jenn Bays, helps answer that question. Jenn runs an online agency supporting photographers running a business and she started a podcast in 2020 to help her build her business, gain visibility and grow her network. We talk about what role a podcast plays in her business's success, and what role her podcast manager plays in that overall success. We discuss how a podcast manager helps a podcaster put out a show and how it takes a team to build a successful podcast. We also discuss Jenn's biggest challenges as a podcaster and where she sees her business going in the next six months.
Jenn Bays has taken her years in corporate and being a virtual assistant and has identified what services photographers need most. She and her team bring organization to the overwhelmed and systems to the scattered. When she’s not putting together SOPs for her clients, or recording a podcast, you’ll find her with her family, out on their 7 acres in Kentucky, or curled up in bed with a hot cup of coffee and a good book.
In this episode, we cover:
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How Jenn got started working online
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How Jenn got interested in podcasting to support her business
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What role Jenn takes in her podcast, and the role her podcast manager takes
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How recording a podcast in seasons helps avoid burnout
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Building connections and relationships through podcasting
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Jenn's two biggest challenges as a podcaster
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Where Jenn sees her business in six month, and how a podcast will help her get there
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode137
EPISODE 136
There will be times when we lose clients. It's a reality for every podcast manager. I often talk about the positive aspects of freelancing and being a podcast manager, but in this episode I want to highlight some of the trials and realities of owning your own podcast manager business and give some tips of what we can do tangibly, and with our mindset, to get through those trials.
In this episode, we cover:
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Losing a client as a freelancer vs losing a full-time job
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What you can do to make your business more cashflow stable
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Purposefully saving money for trying times in your business
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How losing a client can be freeing
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Asking others for help when looking for new clients
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode136
EPISODE 135
Welcome to another Success Story episode! Today we are chatting with Brandee Nichols on being a multi-passionate podcast manager. Brandee tells us her story of starting her podcast management business, how she got started working online, what her day-to-day looks like as a podcast manager, and how she has realized she is multi-passionate and how that’s playing out in her podcast management business. We also discuss what’s a podcast season, getting rid of the corporate mindset when working as an entrepreneur, and avoiding the pitfalls of burnout so you can live your life on your terms.
In this episode, we cover:
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How Brandee first started working online and how she heard about podcast management
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What Brandee’s day-to-day looks as a podcast manager
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Getting rid of the corporate mindset when working as an entrepreneur
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Brandee’s podcast The Tea on Sustainable Living
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Labelling your podcast in seasons and what that entails
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Where Brandee envisions her business going in the next couple months
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What is a multi-passionate podcast manager
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Where Brandee found her last client
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Living your own life and avoiding pitfalls of burnout
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode135
EPISODE 134
Today we are talking about high rates for podcasting services and your mind set around charging high dollar amounts. Charging higher rates helps to serve your clients better, can transform your business, and even your life. I’ll talk about why high rates are the best rates for you and your podcast clients. I’ll also discuss three common misguided thoughts or feelings around charging high rates, and how to understand and overcome them. Finally, I’ll give you three reasons high rates are the BEST rates.
In this episode, we cover:
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Understanding 3 misguided thoughts on charging clients high rates
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Why your clients may love paying you
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Imposter syndrome and valuing your service
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Selling yourself on your services and why you’re worth high rates
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How clients equate higher priced podcast packages with quality
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When clients pay more, they are more committed to their podcast and to you
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode134
Today my guest is Email Marketing Strategist Magan Ward. We discuss how you can help your podcast clients turn their podcast listeners into email subscribers so they can build a relationship with them outside the podcast. Magan shares with us why email lists are so important to podcasters, and she gives us some amazing strategies and tips to start or grow your email list. We discuss creating bite-sized lead magnets, what to include in your emails, and how to engage and retain your subscribers. She also shares examples how email lists have helped her client increase their monthly downloads to almost 1M downloads a month, and how you can too. In this episode, we cover: - How Magan started working online and her work with podcasters - Podcasting as a business vs podcasting as a lead magnet to your business - Why email lists are important to podcasters - Using your unique brand to create content that draws new subscribers to your email list - Creating bite-size lead magnets to entice new subscribers - What does it take to get someone to give you their email address - How often should podcasters talk about lead magnets and how often should they change it up - How to engage and retain subscribers once they are on the email list - What to include in your emails to your subscribers - What you can do today to start or grow your email list - The fine line between effective lead magnets and giving too much away If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! https://instagram.com/laurenwrighton (@laurenwrighton) Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at https://LaurenWrighton.com/masterclass (LaurenWrighton.com/masterclass) SHOW NOTES: https://laurenwrighton.com/episode133 (https://laurenwrighton.com/episode133)
Today my guest is Email Marketing Strategist Magan Ward. We discuss how you can help your podcast clients turn their podcast listeners into email subscribers so they can build a relationship with them outside the podcast. Magan shares with us why email lists are so important to podcasters, and she gives us some amazing strategies and tips to start or grow your email list. We discuss creating bite-sized lead magnets, what to include in your emails, and how to engage and retain your subscribers. She also shares examples how email lists have helped her client increase their monthly downloads to almost 1M downloads a month, and how you can too. In this episode, we cover: - How Magan started working online and her work with podcasters - Podcasting as a business vs podcasting as a lead magnet to your business - Why email lists are important to podcasters - Using your unique brand to create content that draws new subscribers to your email list - Creating bite-size lead magnets to entice new subscribers - What does it take to get someone to give you their email address - How often should podcasters talk about lead magnets and how often should they change it up - How to engage and retain subscribers once they are on the email list - What to include in your emails to your subscribers - What you can do today to start or grow your email list - The fine line between effective lead magnets and giving too much away If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! https://instagram.com/laurenwrighton (@laurenwrighton) Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at https://LaurenWrighton.com/masterclass (LaurenWrighton.com/masterclass) SHOW NOTES: https://laurenwrighton.com/episode133 (https://laurenwrighton.com/episode133)
EPISODE 132 Podcast management is unlike any other online freelancing niche. In this episode, we are going to look at several reasons why podcast management is different from any other popular niches that a freelancer might look at. I talk about why clients don’t know a lot about the podcasting industry and why they want you to be the podcast expert on your team. I discuss the positive vibes of the industry and share some personal stories to help illustrate that. Finally, I talk about what to do if you are wondering if podcast management is right for you and how to overcome hesitancy about jumping into a new industry.In this episode, we cover: In this episode, we cover: - Reasons podcast management differs from other online niches - Becoming the podcast expert on your team - Is podcast management too small a niche in the online industry? - Why clients don’t know a lot about the podcasting industry and don’t want to know - Monthly podcast management as a long-term commitment vs one-time offers - The positive vibe of podcasting - Should you become a podcast manager? Will it be profitable? If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! https://instagram.com/laurenwrighton (@laurenwrighton) Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at https://LaurenWrighton.com/masterclass (LaurenWrighton.com/masterclass) SHOW NOTES: https://laurenwrighton.com/episode132 (https://laurenwrighton.com/episode132) Mentioned in this episode: Go to LaurenWrighton.com/Clients to learn more about Ready, Set, Clients!
EPISODE 131 We have another Podcast Management success story for you today! I’m talking to Tammy Schuh, a former teacher and mom of 2 who wanted to find a way to stay home with her children while still making an impact and helping others. She found the virtual assistant world, and then later found her niche in podcast management. We discuss all the fun details you like to hear in these Success Story episodes including how Tammy started in podcast management, how she found her first clients, what she’s doing now, and what her day-to-day life looks like. We also talk about time management strategies, switching to a positive mindset, and why you should find a niche. In this episode, we cover: - How Tammy got started working online - Why Tammy prefers being a podcast manager over a virtual assistant (VA) - How having a niche helps you find your ideal client - How Tammy found her first podcast management client - Overcoming feelings of nervousness and intimidation when doing your first launch - What Tammy’s daily schedule looks like - How Tammy manages her client tasks in limited time - Tammy’s podcast management goals for the next six months - Tammy’s advice for new podcast managers - Why podcasters are still looking for managers, even in uncertain economic times - Tammy’s tips for switching to a positive mindset in her business If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! https://instagram.com/laurenwrighton (@laurenwrighton) Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at https://LaurenWrighton.com/masterclass (LaurenWrighton.com/masterclass) SHOW NOTES: https://laurenwrighton.com/episode131 (https://laurenwrighton.com/episode131)
EPISODE 130 Sometimes it can feel overwhelming to manage the client work, communications, and business tasks involved in a Podcast Manager business. In fact, I receive lots of questions about time management as a Podcast Manager, and today I address this relevant topic. I discuss why it can feel so overwhelming to manage your client work and give two practical techniques to organize it to better manage your time. I give some tips and tricks to ease your workflow and time spent on and in your business so that you can feel like you’re thriving. Finally, I discuss being honest with yourself about your own capabilities and limitations around the time you have. In this episode, we cover: - Why it can feel overwhelming to manage your client work - 2 ways a lot of podcast managers are organizing their client work - Setting up scheduled email reminders for your clients - Scheduling CEO days and communication hours - Being honest with yourself in what you can accomplish in the time you have to devote to your business If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass SHOW NOTES: https://laurenwrighton.com/episode130 (https://laurenwrighton.com/episode130)
EPISODE 129 I’m excited to talk about one of my favorite topics today, and a topic that my listeners always ask about: creating business boundaries so you and your business can thrive. Being a business owner requires us to build new habits and boundaries to help create a business that we enjoy running. My guest today, Holly Haynes, teaches the Crush the Rush method to business owners so they can take back control of their time. Holly shares some really great tips and some mindset shifts that we can take to build boundaries around our businesses and around our time so that we can thrive, including how to set boundaries around client communications, planning holidays, and how to mentally unplug from your business. In this episode, we cover: - The four steps of creating your own signature method - Altering mindsets around creating boundaries for your time and business - Changing seasons in your business and taking time for yourself - How to plan holidays and personal time and still meet your income goals - Setting boundaries around communications with clients - Tips on setting boundaries for managing your time spent on your business - How to focus on self care no matter how busy you are - Tips on how to mentally unplug from your business If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! https://instagram.com/laurenwrighton (@laurenwrighton) Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at https://LaurenWrighton.com/masterclass (LaurenWrighton.com/masterclass) SHOW NOTES: https://laurenwrighton.com/episode129 (https://laurenwrighton.com/episode129)
EPISODE 128 So many times I’ve heard from podcasters, “I don’t know what I would do without my podcast manager.” Podcasters don’t just need us, they love us! In this follow-up to Episode 126, I’m going to give you ten reasons why podcasters love hiring - and paying - podcast managers. I hope this episode will help you eliminate the self doubt and limiting beliefs when starting a new podcast manager business and help you move forward with confidence and land high paying clients. Podcasters do want to hire you! They do want to pay you! In this episode, we cover: - Podcasters love Podcast Managers and want to pay for their services - Podcast managers make podcasters sound good - Growing your clients’ shows creatively with unique ideas - Podcast managers are the expert on the team for podcasting - Building a connection to community around your clients’ podcasts - Helping your clients scale their business and make an impact - Land high paying podcast clients with my new Mini Course, “Ready, Set, Clients” If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! https://instagram.com/laurenwrighton (@laurenwrighton) Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at https://LaurenWrighton.com/masterclass (LaurenWrighton.com/masterclass) SHOW NOTES: https://laurenwrighton.com/episode128 (https://laurenwrighton.com/episode128) Mentioned in this episode: Go to LaurenWrighton.com/Clients to learn more about Ready, Set, Clients!
EPISODE 128 So many times I’ve heard from podcasters, “I don’t know what I would do without my podcast manager.” Podcasters don’t just need us, they love us! In this follow-up to Episode 126, I’m going to give you ten reasons why podcasters love hiring - and paying - podcast managers. I hope this episode will help you eliminate the self doubt and limiting beliefs when starting a new podcast manager business and help you move forward with confidence and land high paying clients. Podcasters do want to hire you! They do want to pay you! In this episode, we cover: - Podcasters love Podcast Managers and want to pay for their services - Podcast managers make podcasters sound good - Growing your clients’ shows creatively with unique ideas - Podcast managers are the expert on the team for podcasting - Building a connection to community around your clients’ podcasts - Helping your clients scale their business and make an impact - Land high paying podcast clients with my new Mini Course, “Ready, Set, Clients” If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! https://instagram.com/laurenwrighton (@laurenwrighton) Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at https://LaurenWrighton.com/masterclass (LaurenWrighton.com/masterclass) SHOW NOTES: https://laurenwrighton.com/episode128 (https://laurenwrighton.com/episode128) Mentioned in this episode: Go to LaurenWrighton.com/Clients to learn more about Ready, Set, Clients!
EPISODE 128 So many times I’ve heard from podcasters, “I don’t know what I would do without my podcast manager.” Podcasters don’t just need us, they love us! In this follow-up to Episode 126, I’m going to give you ten reasons why podcasters love hiring - and paying - podcast managers. I hope this episode will help you eliminate the self doubt and limiting beliefs when starting a new podcast manager business and help you move forward with confidence and land high paying clients. Podcasters do want to hire you! They do want to pay you! In this episode, we cover: - Podcasters love Podcast Managers and want to pay for their services - Podcast managers make podcasters sound good - Growing your clients’ shows creatively with unique ideas - Podcast managers are the expert on the team for podcasting - Building a connection to community around your clients’ podcasts - Helping your clients scale their business and make an impact - Land high paying podcast clients with my new Mini Course, “Ready, Set, Clients” If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! https://instagram.com/laurenwrighton (@laurenwrighton) Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at https://LaurenWrighton.com/masterclass (LaurenWrighton.com/masterclass) SHOW NOTES: https://laurenwrighton.com/episode128 (https://laurenwrighton.com/episode128) Mentioned in this episode: Go to LaurenWrighton.com/Clients to learn more about Ready, Set, Clients!
You asked and I'm delivering :) If you want to learn how to land high-paying podcast management clients in just 3 days... if got something for you! Listen in to hear all about my brand new mini-course, Ready, Set, Clients! This is for you if you already have the skills and just want to land your first high-paying client! In Ready, Set, Clients you'll learn the strategies that are working for podcast managers TODAY to land awesome high-paying clients. Go to https://laurenwrighton.com/clients?fbclid=IwAR0DLDoqUwrJ1jT4UWGO1w0UoGwXS2kfBImgWYXw8g6ku7zz7vPdMO0-m3w (LaurenWrighton.com/clients) to see what's included and how to join us for just $37! The price goes up on 9/28/22 so join us now!
You asked and I'm delivering :) If you want to learn how to land high-paying podcast management clients in just 3 days... if got something for you! Listen in to hear all about my brand new mini-course, Ready, Set, Clients! This is for you if you already have the skills and just want to land your first high-paying client! In Ready, Set, Clients you'll learn the strategies that are working for podcast managers TODAY to land awesome high-paying clients. Go to https://laurenwrighton.com/clients?fbclid=IwAR0DLDoqUwrJ1jT4UWGO1w0UoGwXS2kfBImgWYXw8g6ku7zz7vPdMO0-m3w (LaurenWrighton.com/clients) to see what's included and how to join us for just $37! The price goes up on 9/28/22 so join us now!
EPISODE 127 Do you want to help your clients with better audio editing and production? My guest today can help with that. Alyson Castonguay is a professional Audio Engineer with vast experience across many formats and types of shows. She shares with us her approach to podcast editing, the differences between an audio engineer and an audio editor, and tips to achieve better recordings. We also talk about the differences between podcast producers and podcast editors, and she shares her equipment recommendations. I hope you get an idea of what you could do, and maybe what you don’t need to do, as a podcast editor who’s never been an audio engineer, and how to improve your overall podcast audio quality. In this episode, we cover: - Alyson’s journey from audio editing, recording, and engineering to podcasts - Audio engineering vs audio editing explained - Differences between podcast producer and podcast editor - Using outtakes in your podcast - Alyson’s workflow process for editing podcasts - How long should it take to edit a podcast? - Equipment recommendations for podcasters - Tips for better in-person recordings - The importance of adding silence into your podcasts If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! https://instagram.com/laurenwrighton (@laurenwrighton) Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at https://LaurenWrighton.com/masterclass (LaurenWrighton.com/masterclass) SHOW NOTES: https://laurenwrighton.com/episode127 (https://laurenwrighton.com/episode127)
EPISODE 126 In the past couple of years, the number of podcasts out there has quadrupled growing from just over 1 million podcasts to over 4 million. At the same time, tools have been coming out to make starting a podcast easier and easier which leads us to ask the question, “do podcasters still need help with their shows?”. The short answer is “yes”, because of those 4 million podcasts, only 4% are actually actively producing episodes! That means as podcast managers, we have a lot of opportunity to grow our client base and offer a service that people really need. In this episode, I’ll share some of the reasons podcasts fail and how we as podcast managers can stand in the gap to help our clients succeed. In this episode, we cover:
- Do podcasters need help starting a show?
- The stats on active podcasts
- Why podcast managers are more essential than ever
- Tips to land and retain clients
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! https://instagram.com/laurenwrighton (@laurenwrighton)
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at https://LaurenWrighton.com/masterclass (LaurenWrighton.com/masterclass)
SHOW NOTES: https://laurenwrighton.com/episode126 (https://laurenwrighton.com/episode126)
In our conversation, we talk about how we can start thinking about our businesses not just from the perspective of earning cash, but in terms of actually generating wealth so we can build something long lasting that serves us at a higher level. In order to do this, we need to generate cash flow and then invest that into assets that can produce more cash flow. This sounds simple, but what does this actually look like? Sarah shared some great tips and insight on how to build wealth, attain passive income, and get yourself on the path toward financial independence. Sarah is a firm believer that having your finances in order will not only allow you to enjoy your business more, but will actually allow you to enjoy your life more as you gain time freedom and the ability to spend more time doing what you love. Who wouldn’t want that for themselves? Financial literacy is important for both your life and for your business, so I hope after listening you feel inspired and excited about using your business to actually generate wealth. In this episode, we cover:
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How Sarah got her start working online
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How to ensure you’re actually making a profit
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Commodity vs. strategy business models
-
Valuing your time and energy (not just your profit)
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Examples of passive income that can produce cash flow
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What it looks like to have multiple income streams
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Stages to achieve wealth - stabilizing, protecting, and investing
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Financial literacy in your business
-
The biggest financial mistake business owners make
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! https://instagram.com/laurenwrighton (@laurenwrighton)
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at https://LaurenWrighton.com/masterclass (LaurenWrighton.com/masterclass)
SHOW NOTES: https://laurenwrighton.com/episode125 (https://laurenwrighton.com/episode125)
In our conversation, we talk about how we can start thinking about our businesses not just from the perspective of earning cash, but in terms of actually generating wealth so we can build something long lasting that serves us at a higher level. In order to do this, we need to generate cash flow and then invest that into assets that can produce more cash flow. This sounds simple, but what does this actually look like? Sarah shared some great tips and insight on how to build wealth, attain passive income, and get yourself on the path toward financial independence. Sarah is a firm believer that having your finances in order will not only allow you to enjoy your business more, but will actually allow you to enjoy your life more as you gain time freedom and the ability to spend more time doing what you love. Who wouldn’t want that for themselves? Financial literacy is important for both your life and for your business, so I hope after listening you feel inspired and excited about using your business to actually generate wealth. In this episode, we cover:
-
How Sarah got her start working online
-
How to ensure you’re actually making a profit
-
Commodity vs. strategy business models
-
Valuing your time and energy (not just your profit)
-
Examples of passive income that can produce cash flow
-
What it looks like to have multiple income streams
-
Stages to achieve wealth - stabilizing, protecting, and investing
-
Financial literacy in your business
-
The biggest financial mistake business owners make
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! https://instagram.com/laurenwrighton (@laurenwrighton)
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at https://LaurenWrighton.com/masterclass (LaurenWrighton.com/masterclass)
SHOW NOTES: https://laurenwrighton.com/episode125 (https://laurenwrighton.com/episode125)
EPISODE 124
Starting and building your business is messy, and one piece of being an entrepreneur is being able to start in the mess. Today I share with you two mindset mistakes, and how to recognize and fix them. I talk about the benefit of taking courses, the benefits and traps of streamlining, and just starting small. I want to help you overcome these mistakes and build a business that’s profitable, that you enjoy, and that will help fund your life. It's messy, but you can do it.
In this episode, we cover:
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Recognizing that starting a business is messy
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Streamlining and the trap of perfectionism and procrastination when starting your business
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Offering smaller client packages so you can get started
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Getting in the game by just getting started
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode124
EPISODE 124
Starting and building your business is messy, and one piece of being an entrepreneur is being able to start in the mess. Today I share with you two mindset mistakes, and how to recognize and fix them. I talk about the benefit of taking courses, the benefits and traps of streamlining, and just starting small. I want to help you overcome these mistakes and build a business that’s profitable, that you enjoy, and that will help fund your life. It's messy, but you can do it.
In this episode, we cover:
-
Recognizing that starting a business is messy
-
Streamlining and the trap of perfectionism and procrastination when starting your business
-
Offering smaller client packages so you can get started
-
Getting in the game by just getting started
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode124
EPISODE 123
Let’s be honest. Hosting a podcast changes year, over year, over year. Today I discuss with Katie Hake (a Fitness Professional, my former podcast co-host and BFF) how you, as a podcast manager, can support a podcaster for five plus years. Katie shares from a podcasters perspective what it’s like to host a show for over five years, and how she and her podcast manager work together to keep the show alive through the many ebbs and flows and seasons of long-term podcasting. We also discuss how evolving as a person affects your show, shifting ROI perspectives, and how working with a podcast manager can makes Katie a better podcaster.
Katie is a Non-Diet Dietitian and Fitness Professional with a passion for helping women to stop dieting and start living. She works with women to eliminate the rigid, all-or-nothing mindset and replace it with one that celebrates life’s small wins to let them grow. Through both nutrition and fitness coaching, she empowers women to become the expert of their own bodies. Katie’s podcast, Fit Friends Happy Hour, has been inspiring women for over five years.
In this episode, we cover:
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How Katie got started in podcasting
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How evolving as a person changes your podcast content
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Why Katie chose podcasting as a platform for her message
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Changes and seasons in workflow processes
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How a podcast manager makes Katie her a better podcaster
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Shifting ROI perspectives after years of podcasting
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Katie’s tips on the power of podcasting for new podcasters
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode123
EPISODE 122
Podcasting is so powerful within a business because it makes all other content creation easier. Today I’m talking about macro content and how you can use a single episode to create lots of other pieces of content for your clients. I’ll discuss some cool content creation ideas that you can help your clients with to not only gain new listeners, but to grow their businesses.
In this episode, we cover:
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Macro vs micro content
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Creating video clips to promote podcast episodes on social media
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Creating emails from podcast content
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Turning podcast episodes into carousel posts for Instagram
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Ways to use non-video content to promote a podcast show
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode122
EPISODE 121
If you don’t know much about advertising, or you want to help your clients to monetize through advertising, this episode is for you. My guest today is Heather Osgood, the founder of True Native Media, a boutique podcast representation agency specializing in podcast advertising. We talk about common terms and types of advertising that can happen on a podcast, and what role a podcast manager can play in this podcast advertising space. We also discuss different approaches to podcast advertising, the benefits advertising can have (even with a small podcast), and the misconceptions podcasters have around advertising.
With an extensive background in radio advertising and love for podcasting, Heather was in a unique position to start an agency that could help both advertisers get better results and assist podcasters in finding sponsors. She is an influential voice in the podcast advertising space and has sold over 50K ads in the last five years. Heather is also the Podcast Moneymaker's creator, a course designed for podcasters who want the formula, tools, and tactics to get advertisers in 6 weeks. She is the host of The Podcast Advertising Playbook, a show dedicated to educating anyone interested in podcast advertising.
In this episode, we cover:
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the differences between radio and podcast ads
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the influence of recommendations
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minimum download threshold
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dynamic ad insertion vs embedded ads
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number of ads per episode
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programmatic advertising
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the benefits of affiliate advertising
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misconceptions that podcasters have around advertising
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode121
EPISODE 120
It’s easy to build any business, but building a business that you actually enjoy running takes intentionality. Today we are talking about some of the mind set blocks that get in the way of building a business you individually enjoy. I share with you three examples of mind blocks I struggle with in my own business and how I overcome them to intentionally build a business I love. I discuss how recognizing what you really want in your own business motivates you to conquer your own blocks and make your way to a profitable business you love to run.
In this episode, we cover:
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running a business for money vs running a business you enjoy
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overcoming a corporate mindset and people pleasing
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setting boundaries
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how much time and travel you want to devote to your business
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saying “no” to opportunities that don’t fit
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implementing big morals you want to have for your business
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giving back
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getting distracted by goals that other people are trying to set for you
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode120
EPISODE 119
My guest today is Emily Gonzalez, a student from the Podcast Manager Program who went from Virtual Assistant to Podcast Manager. In this episode we celebrate her success and chat about her journey to podcast manager, how she landed and transitioned clients, and what her daily schedule is like. We also talk about gaining confidence in new skills, tracking your time, and networking to find new clients.
Emily Gonzalez is a podcast manager, MRI technologist, and mother who has passion for health and fitness. She specializes in working with moms with businesses in the health and wellness space. Emily lives in Kansas with her family where she loves to spend time outside, read, and eat chocolate.
In this episode, we cover:
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How Emily discovered podcast management
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Gaining confidence in new skills
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Emily’s first podcast clients and finding a niche
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Emily’s day-to-day as a freelancer and mom
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Transitioning VA clients to podcast clients
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Tracking your time
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What’s next for Emily in her business
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Favorite ways to network
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode119
EPISODE 118
It’s the two-year anniversary of The Podcast Manager Show! And it’s been 5 years since I’ve entered the podcast industry. To celebrate, I want to share with you my journey in the podcast industry from starting my own podcast, becoming a VA then a Podcast Manager, to creating course content, and finally to where I am today. I also want to share with you five lessons I’ve learned in my five years in the industry. Hopefully these lessons will inspire and encourage you to start or improve your own business and make it truly what you want it to be.
In this episode, we cover:
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My journey in the podcasting industry in the last 5 years
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My first podcast
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Taking the leap to freelance
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Creating the Podcast Manager course
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Capturing a niche
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Keeping topics simple
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Staying true to your freelancing style
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Building a community that will inspire you
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What I’m excited to try next
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode118
EPISODE 117
If you’ve been struggling with the decision to let go of a client, know that it’s not a bad thing, but a sign of growth in your business. Today I’m going to share with you reasons why you might need to let go of a client, and how to change your limiting belief mindset. I’ll talk about some of the reasons I struggled with letting go of clients in the past, some tips why it might be the right time to let go, and what to do when it is.
In this episode, we cover:
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Personality differences
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How to know when you've outgrown a client
-
Reasons you may want to work with less clients
-
Knowing in your gut it's time to let go of a client
-
Changing your limiting belief mindset
-
Replacing lower end clients with higher quality clients
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode117
EPISODE 116
Do you feel like you’re getting lost in the noise and that you keep spinning on social media and not getting anywhere? Today I am talking with Lisa Simone Richards, who is a PR & Visibility Strategist, about how you can build visibility and authority, even if you are a new podcast manager. We discuss specific strategies you can use to increase your visibility, create leads to new clients, and establish yourself as an expert. We talk about how your intentions affect your success, how to pitch better, what experience you need or don’t need, and shifting your self perception. Finally we discuss Lisa Simone’s lather, rinse, repeat method.
Through her free workshops, masterclasses and mentorship program, Lisa Simone Richards gives you the insider secrets on how to get exposure and reach more people without spinning on social media or wasting more money on Facebook ads. Her clients learn the lather-rinse-repeat formula for more visibility which makes them more sales. They go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status getting featured on major media like FOX, NBC, Forbes, Inc., and more.
In this episode, we cover:
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Who Lisa Simone Richards is and what she does
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The outer game and the inner game
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How much experience do you need before putting yourself out there
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Pitching to popular and/or exclusive podcasts
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3 general categories of media and how to use them to promote yourself
-
Creating a self-perception shift
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Integrating a content media mix
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Paying for exposure vs getting paid
-
Lather, rinse, repeat method
-
Personalizing your pitches
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode116
EPISODE 115
Does breaking into the podcast industry as a manager or producer seem unattainable to you? Moving from a podcast editor or a VA to a podcast producer just takes looking at podcasts from a different lens and building new skills. It is attainable! Today I share with you 3 tips to help you make your move to producer and starting your own podcasting business. These tips will help you build confidence, gain perspective, and get your own business off the ground and running.
In this episode, we cover:
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Podcast producer vs podcast manager
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Growing your skills beyond podcast editing
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Getting an insider perspective
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The benefits of feedback and testimonial work
-
Gaining confidence to move from podcast editor to podcast producer
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode115
EPISODE 114
Are you looking to become a podcast manager? Or maybe want to fill in the gaps in a business that you’ve already started? This episode is for you! Today I’m going to talk about 3 steps you can take to get started as a podcast manager, and to help you build a profitable business that you love, and that offers the time freedom that you want. I discuss the core skills you need, building authority, evaluating your clients, and finding solutions, all to help you get the wind in your sails, land clients, and really build this business.
In this episode, we cover:
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My business goal to help you have a profitable business
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Learning the skills to build your business
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The core skills to learn first
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Building value, authority, and trust
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Landing clients
-
Finding the gaps that need to be filled
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode114
EPISODE 113
In this episode, I interviewed Kaci Ackerman all about the importance of having a great project management program and how it can greatly streamline your workflow. Kaci was a dental office manager for about ten years before she was furloughed during covid and suddenly found herself without an income. This drove her to start her own freelance business. She eventually became a certified business manager and is an expert on ClickUp, an incredible project management program. Kaci is passionate about helping people keep the joy in their businesses by creating processes and systems to help them simplify the tasks they do every day.
ClickUp’s tagline is “one app to replace them all”, and after hearing Kaci talk about it, it almost sounds too good to be true. If you don’t already have a project management program that you love, Kaci makes a very convincing case for why you should be using ClickUp. Having good systems in place allows you to take care of each of your clients without feeling overwhelmed with tasks or worrying you might have forgotten something. This is so important if you want to live a life beyond your business, have more time for other things, and not have to think about your business 24/7. I hope this episode inspires you to streamline your workflow, implement a system that works for you, and simplify your business so that you can be present and attain a healthier work-life balance.
In this episode, we cover:
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Why everyone needs a great project management tool
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Signs it’s time to switch to a different project management system
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Advantages of ClickUp over other project management systems
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What ClickUp ISN’T made for
-
Difference between a CRM (client relationship management) and a project management system
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Using ClickUp forms to streamline your weekly communication with clients
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The benefits of simplifying your business and your workflow
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode113
EPISODE 112
Today we’re going to talk about video editing, if you should consider offering it, and some considerations to make if you do decide to include it as part of your podcast management package. I’ve been getting a lot of questions about this, so today’s episode is a Q and A I did with Alexis Archuleta who has a wealth of knowledge when it comes to video editing for podcasts. Alexis found herself being asked more and more frequently to do video editing and learned that she really enjoyed it! As a result, Alexis has lots of ideas to share with anyone interested in including video editing as part of their package.
Video editing is similar to audio editing in many ways, but will still take some time to learn if it's new to you. In this episode, Alexis gives some tips for coming up with ideas for editing, some of her tricks for streamlining her workflow, what types of packages she offers, and what realistic expectations around video editing look like. She also shares a few considerations you should make before deciding whether or not video editing is something you even want to offer.
In this episode, we cover:
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How to learn the basics of video editing
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Coming up with ideas for editing
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Things to consider when offering video editing
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Video editing packages and pricing
-
Differences between audio and video editing
-
Tips to make video editing a smooth process
-
Having realistic expectations around editing video
If you want to chat more about this topic, I would love to continue this conversation with you over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode112
EPISODE 111
Podcasting is growing in a huge way, and opportunities even bigger than you can imagine right now can be in your future. Today I’m going to share with you some resources to help you find those opportunities. I will discuss the types of jobs available to those with podcast managing experience, the pros and cons of Podcast Networks, and why a podcaster who is part of a network still needs a podcast manager. I’ll also talk about setting a business goal and share with you my new business goal and survey.
In this episode, we cover:
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My new business goal & survey
-
Finding new opportunities in podcasting
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Podcast networks and how they work
-
Pros and Cons of joining a podcast network
-
An Example of a podcast going from independent to a network back to independent
If you want to chat more about this topic, I would love to continue this conversation with you over on Instagram! @laurenwrighton
Learn how to become a profitable podcast manager without working more than 20 hrs/wk in my free masterclass! Grab a seat at https://LaurenWrighton.com/masterclass
SHOW NOTES: https://laurenwrighton.com/episode111
EPISODE 110
Each of us is struggling with our money mindset in some way. I hope this episode will help you mentally prepare to envision larger packages for yourself (if you’re not currently at the $1k and beyond packages) so you can reach your monthly income goals. We will discuss who pays for a premium package, and when to increase your prices. I also share my story of how I conquered the mental block of offering $1k packages, and finding inspiration from other podcasters.
In this episode, we cover:
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Some examples of clients who pay for premium packages
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Working with less clients at a higher price point
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My story of conquering the $1k mental block
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When to increase your prices
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode110
EPISODE 109
All types of people are coming into the podcast niche and really making it their own. Today I am talking with Cristy Stebelton, a Podcast Management Program success story, as we take a glimpse into her podcast management business and journey to finding her own niche and ideal clients. We discuss what her typical work day looks like, letting go of clients that aren’t a good match, and what to do when you make a mistake. We also talk about the benefits of community and setting boundaries with your clients. We finish with advice Cristy would have given herself six months ago, and her future plans for her business.
Cristy's journey into podcasting started when a VA client in 2019 asked if she wanted to learn how to manage her podcast. She just fell completely in love with the work and the industry. Since then, she's helped Christian women launch and run their business and/or faith-based podcasts.
In this episode, we cover:
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Cristy's journey to podcast management
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Finding clients that are a good match and letting go of clients that aren't
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The benefits of participating in a podcast management community
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Cristy's ideal client and finding your niche
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Pivoting when something doesn't work
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How often Cristy works and what her workday looks like
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Adjusting podcast managing to your schedule and setting boundaries in scheduling
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Cristy's advice to her past self
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode109
EPISODE 108
Starting out in the podcast world can be daunting, and you may ask yourself, “Do I need to be a Virtual Assistant (VA) before I’m a podcast manager?” In today’s episode, I delve into that question and discuss the differences between the two roles. I also talk about having confidence in your skill set, and the importance of deciding to try. Finally, I discuss growing your skills and expertise, and when to upgrade your title to Podcast Manager.
In this episode, we cover:
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Experience vs no experience when starting out
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Understanding the fear and mind blocks that prevent you moving forward
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Deciding to try
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The differences between a VA and a Podcast Manager
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Confidence and bringing in your own ideas
-
Growing your skills and expertise
-
Upgrading your title
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode108
EPISODE 107
Podcast pitching is when you try to get your client on other podcasts as a guest, and it’s a great bonus service you can offer your clients. Today I’m talking with Ann-Marie Tamrowski, a podcast manager who specializes in podcast pitching. She shares with us some tools and strategies to make the process of podcast pitching smoother and less time-consuming. We discuss specific workflow and research tools, practical tips on how to make your pitches stand out, and how to research and find shows to pitch to.
Ann-Marie Tamrowski is a Podcast Manager and Guest Strategist that helps service pros and creatives build authority for their brand through podcast guest and media outreach. She does this by providing an aligned done-for-you podcast pitch framework that takes away the soul-sucking tasks so they can feel confident to pitch themselves with ease. When she’s not booking interviews, you can find her advocating for mental health, reading non-fiction, listening to podcasts, camping with family, and tap dancing for fun.
In this episode, we cover:
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How Ann-Marie got started online
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The biggest challenge of podcast pitching and how to combat it
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Researching and finding shows
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Workflow tools
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How to make your pitches stand out
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Balancing your pitch between the host and your client
-
Ann-Marie’s pitch success rate
-
Writing a pitch on behalf of a client vs as the client
-
Tools to make pitching easier
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode107
EPISODE 106
Today we are talking all about contracts. As a freelancer, contracts can seem really overwhelming, but getting the basics down and having a great contract can help us not to worry about those uncomfortable situations and enjoy the work that we do. In this episode, I share the three things a podcast manager should include in their contracts, and how to feel confident in your contracts.
Also, today I extend an invitation to those thinking of niching down as a podcast manager, but don’t know where to start, or to those who want to get the ball rolling on their podcast managing business: come join my Profitable Manager Podcast Kickstart. This 5-day kickstart will help you take the guess work out of podcast managing. We will discuss what to offer your clients, how to package and price your services, and how to find and land amazing clients that will help you reach your monthly income goal. Check it out here: https://laurenwrighton.com/kickstart
In this episode, we cover:
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An invitation to the Profitable Podcast Kickstart
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The 3 most important things to include in your client contracts
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What’s an appropriate turn around time
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How to handle late audio submissions from your client
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Using And.co or Honeybooks for setting up Invoices
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Handling cancellation policies
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram @laurenwrighton!
SHOW NOTES: https://laurenwrighton.com/episode106
EPISODE 105
Are you on board with building a long-term podcast management business? Today I discuss the needed mindset of being committed and doing podcast management for the long haul. I’ll share with you five ways to maintain momentum while you are building your podcast management business, and how to make it personal for your business. Also, I introduce my 5 Day Kickstart to become a podcast manager. Listen for the details on how to join me live for 5 days.
In this episode, we cover:
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The 5 day kickstart that will take the guesswork out of becoming a podcast manager
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Setting your own personal pace
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Expect ups and downs
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The importance of being prepared with a community
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The skill of knowing how to make the phone ring when it’s not
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Allowing yourself to enjoy your clients’ successes
-
Increasing your rates and making the hard calls
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode105
Join me LIVE for the 5 day kickstart program!
EPISODE 104
Podcast management businesses are so similar, yet so different from each other. I love how you can take your business and have it fit your own lifestyle. Today I’m talking to one of my Podcast Manager Program graduates, Kim Parkinson, all about that. We discuss Kim’s journey from craft store owner to podcast manager and everywhere in between. Kim walks us through how she got started working online, how she found podcast management, how she pulled from her past business experiences to build her podcast management business, and what her business looks like now. Kim shares how often she works, how she found her clients and what she is offering them.
Kim is a crafty, geeky podcast producer, devoted to helping her clients turn their audio into a form of art. With her vast experience as a CEO and Business Owner, Web Developer, Social Media Manager, VA, Class Instructor, and even Television Host and Executive Producer, Kim started KP Creative Media and loves to help her clients craft the best podcast they can have.
In this episode, we cover:
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How Kim got started working online
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What attracted Kim to podcast management
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Where Kim found her first client
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The importance of following up with potential clients
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Using podcasts as a marketing tool for your clients
-
How many hours Kim works a week
-
How knowing your client better makes you more valuable to them in the long term
-
What services Kim offers and what’s her favorite
-
Where Kim sees herself and her business in the future
-
Kim’s advice to new podcast managers
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode104
EPISODE 103
A question I get asked all the time is, “What does a $1K podcast management package look like?” So, today I’m going to dive into three different podcast management packages, what they include, and what their pricing would be. I break down the details of each package and how those packages can help you reach your monthly income goals.
In this episode, we cover:
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What’s included in a classic $1K management package
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What’s included in a $500-$750 package
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What’s included in a platinum package for $1500 and why it’s my favorite
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Scaling your package prices
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode103
EPISODE 102
Starting out as an entrepreneur or working from home can feel overwhelming. How do you schedule your work, have room for family, and make your income goals? Today I speak with Tiffany Jones, CoFounder and CEO of The Kenza Collective where they empower parent entrepreneurs who are searching for a better way to integrate their career goals with parenthood. We discuss how to handle overbooking by being intentional with your time and planning. We talk about several strategies to help you feel more at ease with your time and work, including how to use calendars and task lists, time boxing and time blocking, and deprogramming yourself from the toxic busyness of the corporate mindset.
Tiffany Jones has more than 15 years of experience in project management, strategic business development, proposal writing, marketing, and managing clients and teams. Tiffany has a deep understanding of what it takes to build a business while also staying true to her desire to be a calm, present Mom, wife, and human. She is passionate about helping other parent-entrepreneurs navigate the tricky waters of working for themselves while raising a family.
In this episode, we cover:
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How Tiffany was introduced to working online
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Working as an entrepreneur vs working a 9-5 job
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How Tiffany handled overbooking her time when starting out
-
The benefits of intentional planning
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How to avoid overbooking yourself
-
How to gain success in the nuances of your time and planning
-
Time boxing and time blocking
-
Using calendars and task lists
-
Deprogramming yourself from the corporate mindset
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram @laurenwrighton!
SHOW NOTES: https://laurenwrighton.com/episode102
EPISODE 101
Let’s talk about women in podcasting … there aren’t enough of them. Women need and want support when it comes to podcasting, and that’s where podcast managers come in. And women working behind the scenes as podcast managers have a ripple effect that you can’t downplay. Today I discuss why female podcast managers are essential to the growth of the podcast industry. We look at the importance of diversity in podcasting, how your podcast management business can 100% be a mission-based business, and how the role you play as a podcast manager is essential in the circle of success to lift women up.
In this episode, we cover:
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Stats on women podcast hosts
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How podcasting builds on women’s strengths
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Why diversity in podcast hosts is important
-
Why women podcasting managers are essential
-
The Lisbyn #ClaimPodParity campaign
-
The ripple effect of women helping women in podcasting
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode101
EPISODE 100
Today in this special episode we celebrate 100 episodes of The Podcast Manager Show with advice from new podcast managers! I talk with real podcast managers Kayla Wells, Cristy Stebleton, Sara Whittaker, Justine Dolores, Brandee Nichols, Esther van Cuilenborg, and Kim Parkinson. They give their advice and tips from their own experience to help you build your own podcast managing business, whether you are just starting out or need a little motivation to keep you going and reach your monthly income goals.
In this episode, we cover:
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Ending toxic perfectionism
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Learning from your first client
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Investing in the foundational podcast management skills
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Tweaking things as you go, depending on what’s working for you
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How your mindset leads to a successful business
-
Ditching the imposter syndrome
-
Editing tips
-
Tracking your time for pricing
-
Continual learning
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Just start! And then keep going
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode100
EPISODE 99
Talking about money and pitching sales makes some people uncomfortable, but it’s a necessary step in landing clients and growing your business. Today I talk with entrepreneur and founder of Find My VA Matchmaking Programme, Vadrine Boullé (aka Vadz), about changing your mindset around money, marketing, and sales. She shares with us the benefits of the Human-First Sales approach and how to build relationships with prospective clients before pitching your services. Finally, we discuss multi-platform marketing and the steps you can take to build your brand and reach your income goals.
Vadrine is a Seychelloise entrepreneur, business coach, and business support expert. She offers coaching and mentorship for women seeking to start and grow their virtual support businesses and also supports business owners in various industries to expand their impact through finding and hiring virtual team members. Her mission is to continue to impact a generation of empowered, fulfilled and inspired business owners who not only dare to chase their dreams, but have access to the knowledge and support to do so.
In this episode, we cover:
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How Vadz got started in the online world
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Seeing failures in your goals as a path of growth and progress
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Why talking about sales is important
-
Changing your money mindset to talk about sales and marketing
-
The nuances of “charging your worth”
-
The Human-First sales approach
-
Being genuine in your sales outreach
-
The goal of multi-platform marketing
-
The first step in starting your multi-platform marketing strategy
-
Avoiding limiting thoughts when starting out
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram @laurenwrighton!
SHOW NOTES: https://laurenwrighton.com/episode99
EPISODE 98
The podcast world is growing and improving, and paid podcasting is becoming a huge part of that world. In my show today, I’m talking about the benefits of paid podcasting for your clients. We will discuss the differences between Patreon and Apple Podcasts and I will give my recommendation for which platform I prefer and why. I will also discuss what types of clients would benefit from using a paid podcasting service, and which clients may not be interested. Finally, I discuss a common mistake to avoid when starting out and the solution to help your clients make the most of the paid podcasting experience.
In this episode, we cover:
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What is paid podcasting
-
Patreon vs Apple Podcast subscriptions
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What’s included in a Patreon subscription
-
What type of clients will benefit from using paid podcasting
-
A common mistake to avoid when starting a Patreon account
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode98
EPISODE 97
Switching careers and starting your own business can be terrifying, but so rewarding and empowering. Today I am talking with Rosemarie Callender, one of my Podcast Manager Program graduates. We talk about how she went from the 9-5 rat race, (just performing tasks), to building her own business where she is excited to work with inspiring women and amplify their voices. We also discuss her unique journey of starting a business, landing her first client, and developing a new mindset. Finally, we examine how Rosemarie uses her strengths to create a focus for her business, launching her own podcast, and her business goals for the future.
Rosemarie is a Podcast Launch + Systems Strategist who helps purpose-led female coaches move 'start a podcast' off their vision board and launched in six weeks so that they can create connections and build community with their dream clients. She lives in Essex, UK with her teen daughter and rambunctious puppy.
In this episode, we cover:
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Rosemarie’s journey to the podcasting business world
-
Using your strengths to choose a focus for your business
-
How Rosemarie landed her first client
-
Changing your mindset to becoming a podcast manager as a business
-
Moving from podcast launch to podcast managing
-
Rosemarie’s launch of her own podcast
-
Rosemarie’s business goals for the future
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode97
EPISODE 96
Did you know that 76% of listeners take action after listening to an ad during a podcast? That’s mind-blowing! Today I’m talking about why podcasting ads are so effective and how you, as a podcast manager, can gain confidence in talking to your clients about monetizing their show with ads. I also discuss podcasting ad terminology, what types of ads are most effective, and ad pricing strategies. Finally, I show you an example of a podcast ad through my partnership with Audible, then discuss 3 tips I use on how to create an effective podcast ad for your client.
In this episode, we cover:
-
Why podcasting ads are so effective
-
Gaining confidence in talking to your clients about ads in their podcast
-
Why you only need a couple companies for ads to be successful
-
Podcasting ads terminology: Preroll, Midroll, Postroll
-
What type of ads are most effective
-
Ad pricing strategies
-
Finding companies to advertise that are a great match with your client
-
How you can have a successful ad campaign, even with lower download numbers
-
3 tips on creating effective ads during a podcast
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode96
EPISODE 95
Marketing your business online doesn’t have to be all about social media posts, reels, and followers. Today I’m chatting with Nedra Rezinas, a market strategist who works with service-based entrepreneurs, about how to market yourself outside of social media. We discuss email lists, text messaging, phone calls, and handwritten notes. We also talk about why it’s important to build relationships and not worry so much about the ‘numbers.’ Finally we talk about strategies to use if you have limited time to devote to marketing.
-
Nedra’s roots in web design and how she made her start in marketing
-
Options outside of social media to market yourself
-
The benefits of email marketing
-
Being transparent in what marketing tools you use
-
Is your online engagement leading to sales, or just a time suck?
-
Having real conversations with past clients and referral partners
-
Sending handwritten notes to connect with people
-
Collaborating with other service providers, not in competition with them
-
How to engage in marketing when you have limited time
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode95
EPISODE 94
Why should a client choose your podcast management services over another podcast manager? What makes your business unique? Today I’m going to identify the reasons why your specific podcast management services do not need to be like anyone else’s. I also discuss how to use your natural tendencies to run a unique business that also attracts your ideal client. You'll also learn why finding shows you enjoy listening to is in the best interest for you and your client. And finally, a special announcement!
In this episode, we cover:
-
Talking through what actual services you are offering to your clients
-
The main services clients are looking for
-
How to offer podcast management services that are not in your wheelhouse by utilizing a team
-
How you can uniquely run your business through using your natural tendencies
-
Running your business in a way that will attract clients you want to work with
-
How to find client shows that align with your personal interests
-
How to stand out from other podcast managers services
-
Not comparing your business to others
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode94
EPISODE 93 When you're starting a business, you've got to go All In. If you want to land clients and see results, there's nothing like having your full attention focused on the goals you've set. My guest today, Hannah Clark, shares her story of becoming a Podcast Manager, almost quitting, and coming back strong! Hannah and I talk about putting in the work when it comes to your business and learning to trust your gut. We discuss how she balances work while raising a toddler and what she likes best about podcast management. Hannah also tells me how she landed 3 clients in 30 days!
In this episode, we cover:
-
Starting out as a Virtual Assistant before niching down
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What you need to do to land clients
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What listening to her intuition did for Hannah
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Pushing yourself to follow through
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Going back to basics and doing the things you KNOW you need to do
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Where Hannah found her clients
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What you can (and can't!) work on with a toddler around
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The benefits of twice-a-month clients
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Achieving your goals and setting new ones
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode93
EPISODE 92 Did you know that 75% of podcasts started are no longer in production? I read that stat and it absolutely blew my mind! That's not good for your clients or for you as a Podcast Manager! Today I'm giving you 5 tips on avoiding "podfade". I'm addressing the way you explain your podcast management packages and determine the client's expectations. I also cover how you touch base with them, what you can do to improve work flow, and ways to prepare your client for busy times in their lives.
In this episode, we cover:
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What podfade is and how it happens
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Choosing your clients wisely
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Making things sound straightforward but not easy
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How to know which podcast analytics to highlight for your client
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When to regroup with your client
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Suggestions you can make to improve communication
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Tightening up your processes
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Batch recording and why it's amazing
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Preparing for holidays and vacations
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What you can do to elevate your podcast management services
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode92
EPISODE 91
If you think Pinterest is all about crafting, decorating and other inspirational content, you might not think it's the right place for podcast content. My guest today is here to tell you why neglecting this platform may be a lost opportunity for your clients! Emilee Vales is a Pinterest Marketing and Ads Strategist, and has got some great advice on how to re-purpose podcast content to capture a whole new market. She talks about how to expand your following by creating nurturing and informative pins related to your episodes. Emilee also explains the best ways to tailor your information to the platform and results she's gotten for her clients.
Pinterest (like everything really) is Always changing! Just in the last year, they introduced Idea Pins to the platform. Emilee, being the amazing Strategist she is, has learned the best ways to use Idea Pins and shares that info with us today! She explains what the new format looks like and how to create engaging pins that will hook a reader's attention. She also tells us what you need for a balanced Pinterest strategy and how Pinterest followers can turn into podcast listeners.
In this episode, we cover:
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How Emilee Vales got her start online
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Why podcast managers and podcasters should use Pinterest
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Repurposing podcast content into blog content
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What types of podcasters will benefit from Pinterest
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How the new Idea Pin is different from the Standard Pin
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What engagement on your Pins will do for you
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How to create a great Idea Pin
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Why you need to optimize your content for the platform you're on
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode91
EPISODE 90
It's 2022, let's check in! Are you making the money you want to be making? More importantly... are you finding and working with your Dream Clients? Today I'm reviewing tried and tested strategies that work to land podcast clients. I'll tell you where you need to go, questions you need to ask, and things to keep in mind when you're on the hunt for new work. I'm also looking at methods you may be using that could just be wasting your time. Now is the perfect time to assess your business and make any needed tweaks or readjustments. Let's start the new year strong together!
In this episode, we cover:
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How to assess your current strategies
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The pros and cons of using social media to find clients
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Protecting yourself from "comparisonitis"
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Finding clients in unlikely places
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Starting small when you're starting out
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What referrals can do for your business
-
Stretching yourself too thin across multiple platforms or groups
-
Why DIY posts don't work
-
Learning to look for the wins when you're down on your luck
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode90
EPISODE 89
The beauty of being your own boss is being able to make your own schedule and work on what you want, when you want. Switching your mindset from employee to business owner can be tough, but you CAN do it! Today I'm speaking with another of my Podcast Manager Program graduates, Leah Bryant. Leah went from working for a bank investigating fraud to running her own podcast management business and employing other amazing women. We discuss how she started her business, it's growth, and where she plans to go with it next!
In addition to being an awesome entrepreneur, Leah is also a wife and mom. Wanting to have something just for herself is what sparked her interest in working in the online space as a Virtual Assistant. From there, it was a quick pivot into podcast management. In this episode, Leah talks about that transition and how she landed her first client. She also shares how she found her niche, what success looks like for her, and why she's decided to grow her team.
In this episode, we cover:
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How Leah found Podcast Management
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Growing your business with a young family
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Setting your own schedule and being your own boss
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Being honest with potential clients about your experience
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Using your focused time wisely
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Where to find clients
-
Figuring out who YOU want to work with
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What a good team brings to your business
-
Learning to let go of roles and responsibilities
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Setting your own goals at your own pace
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode89
EPISODE 88
If you or your podcast client have gotten into the habit of judging your show by the download numbers, Stop! Today I'm talking about different metrics you can use to measure the success of your podcast. I also discuss why you need more than one statistic to get an accurate read on the growth and impact of your show. If you're used to seeing huge post followings, I cover how podcasting and social media engagement is different any why you shouldn't compare those apples to oranges. Finally, I talk about some of the by-products of podcasting, like speaking practice and authority building, and how to track those successes for your podcaster.
In this episode, we cover:
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Why you need to stop getting hung up on the downloads
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What the average number of downloads is per podcast episode
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Active listening vs. passive clicking
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Using Facebook Ad analytics to gauge audience response to different topics
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Talking to your client about their goals
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Working on podcasts with no Joy
-
Ways to measure and encourage listener engagement
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Red and Green flags for a podcast
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Two numbers you SHOULD be tracking for your client
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode88
EPISODE 87
A great guest experience makes for a great interview... and you know what? There are steps that podcasters and Podcast Managers can take to make sure that the experience your guest has is a good one! Today I'm chatting with Bethany Hawkins, who comes with the perspective of both a podcaster and a manager. She gives us her advice on how to pick the right guests for a show and how to prep them before an interview. We also talk about expanding your team, why podfade happens, and the importance of great communication in your business.
Bethany Hawkins found her love of podcasts while working in the criminal justice system. She credits getting through that emotionally draining experience to always having a podcast going in her headphones. With a plan to become a Podcast VA, Bethany made her move and quit her day job. Since that time she has transitioned into podcast management and founded her company Crackers in Soup. Bethany is also a podcaster and co-host of the show Chatting Over Chowder!
In this episode, we cover:
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Bethany's experience taking the Podcast Manager Program
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How to establish your presence online before launching your services
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Outsourcing and finding the right team for You
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Knowing yourself so you can hire the right people
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Why you need to like your clients and their subjects
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What "podfade" is and why it usually happens after 7 episodes
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Being both a listener and an expert
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Giving the client what they want through proper communication
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Why you need to be willing to learn new skills
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How to avoid scope creep
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Ways that you can save an interview that's going sideways
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Making sure you "jive" with your guests
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What to do when you have a bad interview
-
How to redirect conversations and disagree with your guests the right way
If you want to chat more about this topic, I would love to continue this conversation with you over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode87
EPISODE 86
Are you wondering what makes a good Podcast Manager? Are you wondering if YOU have what it takes to be one? You do! There are a lot of things that go into a successful podcast management business, and everyone is different. Today I'm going to list a few of the characteristics that people who enjoy podcast management tend to have in common. I'll also be discussing several strengths that help people be successful in this line of work, and how different qualities can benefit your business in different ways.
I have seen a lot of aspiring Podcast Managers come through my program and let me tell you, they are ALL different. Some are outgoing, some quiet, some with a lot of experience in the online space, and some with none. There is no one true recipe for being great at what you do, but a lot of your very own strengths will help you along the way. So let's dig in and talk about how what makes you YOU can help your business!
In this episode, we cover:
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The basic qualities you need to have to love your job
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How to tell if you're more suited to be an editor or a manager
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Why life-long learning aren't just buzz words
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The CliftonStrengths assessment and why you should take it
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How different strengths can lead to better shows and client retention
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Why your personal characteristics may play into your business
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How playing to our strengths will ensure enjoyable and sustainable work
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode86
EPISODE 85
Video is HOT right now! Everyone's doing it, everyone watches it, and it's available across all social media platforms. Video podcasts are gaining popularity, and can be a great tool for your clients to connect with and grow their audience. Today I'm talking with India Brown, a video marketing specialist that has a ton of great information about video podcasting. She shares some advice on how to transition an audio-only podcast to video and how to do it right!
One of the big things that podcasters need to know is how to repurpose their content. India and I discuss several ways to reuse video content and how to tailor it to different social media platforms. She also has some technical tips for us about batch recording and the equipment you need to start a video podcast. Like a lot of us, India is a mother working from home doing the balancing act between family life and building her business. She talks about how she structures her days, stays productive, and plans to launch her OWN video podcast!
In this episode, we cover:
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The 5 main benefits of video podcasting
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What you can get done during the "naptime hustle"
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Outsourcing and forming partnerships with video and podcast editors
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How long your videos should be
-
Video posting options on social media
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Why you should re-post older content
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How to promote a podcast or video podcast with video
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Alternatives to Zoom for video interviews
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode85
EPISODE 84 As 2021 winds down, my team members and I look forward to the new year and new advancements in podcasting. Today on the show, my friend and colleague, Sara Whittaker joins me to speculate on podcasting trends we expect (and hope!) to see. We talk about different ways that podcasting may be used in the future and ways that companies could bridge the gap between podcast listening aps and social media. We also share our guesses about improvements in stats, automation and learning. Sara Whittaker is a former student of mine and a collaborator in the Podcast Manager Program. She is also a Podcast Manager in her own right and brings a unique perspective to the show, as her client base consists of teachers and educators. Sara provides some great insights into the growing use of private podcasts for business, course creators, and other industries. While we focus on 5 main areas in our discussion today, Sara and I do a deep dive on all things trending in the podcast space!
In this episode, we cover:
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Direct-sharing of podcast links on social media platforms
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New ways to access podcasts
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Creepy but helpful user predictions and suggestions
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Improved ability to receive listener feedback
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Better accuracy and more useful metrics from podcast hosts
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Why some updates are harder to make across the board than others
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Show searchability on listening aps
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Free vs. Paid podcasts
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The up and coming world of Private podcasts
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The celebrity host trend
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Room for growth in the online space
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode84
EPISODE 83
It was Jerry Weintraub that said "Relationships are the only thing that matters in business and in life.” For Podcast Managers, those are words to live and prosper by. Today I'm interviewing one of my former students, Megan King, about client relationships and service offerings. She talks about her transition from freelance copywriter to Podcast Manager and how she has maintained her relationship with the first client she ever landed. Megan also shares some great tips on how to determine the direction of your business.
Megan King is a graduate of my course, The Podcast Manager Program, and has been running her own management business since 2019. While she offers the standard set of services, Megan is particularly focused on the launch and strategy aspects of podcasting. Today, Megan talks about the mental hurdles and self-confidence issues she had to overcome when she first started her business. She also speaks about her new group launch program called Podcasting for Business Growth. Megan explains what her new program entails and why she thinks potential podcasters will love it!
In this episode, we cover:
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Why you ARE "techy" enough to be a Podcast Manager
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Balancing work time and mom time
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What it really means to be an Expert
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How getting to know your clients can help business growth and retention
-
Pitching new offerings to current clients
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Experimenting with services to find the right fit for you
-
Launching new podcasts with group support
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode83
EPISODE 82
Podcast conferences and live events can be a great opportunity to interact with your peers and learn information about Your industry. I recently returned from attending She Podcasts Live and today I tell you about that experience and my thoughts about these types of events. I cover what I think are the biggest benefits of going to live conferences and some factors to keep in mind when you're planning to attend. I discuss the different experience of virtual events versus those held in person and what you can expect from both. Additionally, I share some of the lessons that I learned from attending She Podcasts Live.
She Podcasts Live, Podcast Movement, and Podfest Expo are all unique events with their own energy and atmosphere. Aside from the obvious seminars and speakers, review a few of the less obvious lessons, tips, and tricks you'll gain from conference attendance. I also discuss the opportunities for trust and credibility building in your community and forming connections through networking. Finally, I talk about non-podcast oriented events that you can attend to encounter your ideal podcast clients.
In this episode, we cover:
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Re-affirming what you already know
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Why you may need to get out of your regular routine
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Client representation at conferences vs client development
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Getting to know YOUR community in a group setting
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What you will learn from a conference
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The collaborative nature of the podcasting space
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Metrics measurements and statistics for podcasts
-
The atmosphere of SHE Podcasts Live and other events
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Places you can go to meet clients you want to work with
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode82
EPISODE 81 "If I only had more time..." Does that sentiment sound familiar? I'm sure we've all said it, thought it, or felt it. Neill Williams joins me on the show today to talk about how we can be more efficient with our work time to make more room in our lives for leisure and personal fulfillment. Neil shares some interesting facts about human psychology and brain function when it comes to the perception of time and mental habits. She also discusses the importance of scheduling and setting realistic goals for ourselves, as well as how to stick to the plans we make!
Neill Williams went from working crazy 60 hour work weeks in a corporate environment to cutting that time in half and still producing the same results. When it comes to scheduling and efficiency, she is an expert. Neill is a certified life and productivity coach, the host of the Unbusy Your Life Podcast, and the creator of several courses on time management. Rather than the traditional working model of trading time for money, she believes that product and result-driven valuations are the way of the future. Neill now works a 30 hour work week teaching entrepreneurs and corporate executives how to "unbusy" their lives.
In this episode, we cover:
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Societal pressure to work and achieve MORE
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Time at work vs. time spent actually working
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Making decisions efficiently and workload organization
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When and how to create a personal schedule
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How to stay accountable to your schedule
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Tips on how to complete tasks you don't "feel" like doing
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Procrastination Debt: what it is and how to eliminate it
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Strategies for setting realistic goals
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How to schedule for creativity
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Using podcast task time estimates as a selling point with clients
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode81
EPISODE 80
I know you might be thinking that it's too early to start planning for the end of the year, but trust me, it's not! 2022 is just around the corner and today I'm talking about how to prepare for the new year and wrap up the old one. I tell you the types of conversations you need to be having with your clients and give you some ideas on how to approach holiday scheduling and workloads. I also provide some podcast show ideas and suggestions for guest management.
With the holiday season creeping up, you may also be thinking about gift-giving for your clients and contractors. I'm a gift-giver myself, and I tell you some of the types of presents I've sent out in the past and suggest some others. I also touch on factors you'll need to keep in mind when you're sending your gifts. Finally, I talk about the importance of taking time for yourself and really reflecting on the year you've had in order to properly plan for the next one.
In this episode, we cover:
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When to talk to your client about holiday schedules and planning
-
Types of show themes that may appeal to your podcaster
-
The best time to try booking big-name guests
-
Gift suggestions for clients and subcontractors
-
Taking time to reflect and plan for the new year
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode80
EPISODE 79
As Podcast Managers, we are always on the lookout for new services we can offer our clients and different ways to make their experience better. With the recent introduction of private podcasts to the scene, our options to provide that higher level of service just expanded. I have Lindsay Padilla, the co-founder and CEO of Hello Audio on the show with me today. She talks about the main uses of Hello Audio and why it is such a powerful tool for course creators. We also discuss different ways to repurpose audio and the benefits of listening to content when you're trying to learn something new.
Dr. Lindsay Padilla is a former sociology professor with a passion for education. Although she loved her job and was very successful at it, in 2016 Lindsay had a breakthrough moment that changed everything. She recognized that entrepreneurs need help teaching and she came up with a digital service that would help them share their knowledge and help their students complete their courses. Working with her husband Derek, Hello Audio's Head of Product, and another co-creator, they started the company in 2019 and launched in 2020. Her private podcast service makes it easy for creators of all kinds to provide their content to select or paying consumers.
In this episode, we cover:
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The production of educational content on Hello Audio
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How Hello Audio can be used in Marketing and Lead Generation
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Use of Hello Audio by private businesses
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How private podcasts can be utilized for personal use
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The different options for audio release scheduling
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How listening to audio can boost students' confidence
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Why audio learning is great for busy people
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Why you should repurpose your content with private audio feeds
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode79
EPISODE 78
So I've said it before and I'll say it again, you NEED to raise your rates! Today I'm speaking with a podcast manager that has taken that advice and done it successfully. After losing her then-current podcast clients to some unforeseen events, Brittany Kues re-set her business and raised her rates. She is now working with those high-end clients we all dream about. Brittany has some great advice for us about where to go to find those clients and how to increase the value you are providing with your services.
Like a lot of us, Brittany began her online career with a desire for work-life balance. After a false start when she signed up for an online course and got scammed, Brittany found the right education and started working as a virtual assistant. When she found out about podcast management, she was hooked! Brittany is now making great money working part time, developing her own podcast, and deciding on future directions for her company. Today she shares her opinions on outsourcing, social media, and the futility of haggling with clients over pricing.
In this episode, we cover:
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The powerhouse combination of podcasts and Pinterest
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Where and how to find new clients
-
When to outsource and what it may allow your business to achieve
-
The dangers of Shiny Marketing Syndrome
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Why show notes are an important part of podcast growth
-
Striking a balance between home and mom life and work
-
How to make your services stand out to potential clients
-
The benefits of working with high-end clients (It's not just the money!)
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode78
EPISODE 77
Raise your rates, you're worth it! Today we're talking about how to price your services and why you shouldn't try to be the "lowest of the low." Sticker shock can go both ways. Have you ever looked at a super-cheap item and thought to yourself "No thanks. There's got to be something wrong with that..."? The same is true of our clients and the way they view our services. In this episode, I'm going to give you some pointers about setting prices for the value you provide and the quality of work you produce.
If confidence is your issue and you don't feel comfortable charging higher rates, tune in. I give you a few strategies you can use to increase the level of service you're providing to your clients that will justify the rates you Wish you were charging. Along that vein, I talk about the importance of picking clients that are right for you and your company. I also touch on the mindset you need to develop when you're thinking about and marketing your business.
In this episode, we cover:
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What it signals to clients when your prices are too low
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The types of clients you are going to attract with rock-bottom pricing
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What to do when you can't land clients for the fees you have listed
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How to "up-level" your clients' experience
-
Taking yourself and your business seriously
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The benefits of working with your ideal clients (both to them and to you)
-
How to improve your services
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode77
EPISODE 76
Do you struggle to believe in yourself? For some people self-confidence comes naturally, for others it's something they've got to work on. In this episode, I'm talking to you about what you can do TODAY to help kickstart that faith in yourself and your potential as a Podcast Manager. I tell you the three most common reasons that people have told me that they hesitate when starting or working on their business. I also share some of my personal side-hustle setbacks and what I took away from those experiences. Finally, I mention some helpful resources and provide some suggestions on how to keep moving forward.
In this episode, we cover:
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Learning from setbacks and looking towards the future
-
Not letting past embarrassments deter you from trying Now
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What to do when you've already invested time and money in a course
-
Assessing the time and focus you have available
-
Identifying the roadblock you're facing and getting past it
-
Realizing that we're all working with different advantages and disadvantages
-
Where to find help with building the right mindset
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode76
EPISODE 75
Are you wondering how to impress a client from the very start of your relationship? Provide them with a professional-looking welcome packet! Today I'm going to tell you what a welcome packet is and why you MUST have one. When it comes to client onboarding, this is one of those tools that every good freelancer should have. In addition to the benefits the client will get from your package, I'll also tell you why providing one to them will benefit You.
In this episode, we cover:
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When to send the welcome packet to the client
-
Important information your on-boarding package should include
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Clarifying contract particulars and setting boundaries
-
The impression a welcome packet gives to your podcaster
If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! https://instagram.com/laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode75
EPISODE 74
More podcast listeners equal happy podcast clients, right? Right... but there's more to it than that. Today I'm talking to Jeremy Enns, a specialist in podcast marketing. Jeremy shares his wealth of experience with me as we discuss how to grow our clients' niched shows and help them achieve their end goals. He provides valuable networking strategies and great tips on how to build useful daily marketing habits. We talk about how podcasts have changed over the last few years and what that content saturation means for our clients. We also touch on the best use of different social media platforms, where to go to find niched communities, and how podcasters can meaningfully engage with potential listeners.
In addition to being the CEO of the podcast strategy and production company Counterweight Creative, Jeremy Enns also runs the Podcast Marketing Academy. The Academy was created after Jeremy spent a lot of time and effort trying to figure out why some podcasts are successful and others aren't. He has geared this course towards podcasters that have hit a plateau with their shows' growth. Jeremy teaches foundational topics and provides students with fundamental questions to help them identify where they can improve their podcasts.
In this episode, we cover:
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How niching down can help your client attract listeners
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The difference between a Podcast Manager and a Producer
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Consistently doing the simple "boring" things that will grow your show
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Why podcasts aren't the exposure tool they used to be
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Turning casual podcast listeners into Superfans
-
How Marketing and Promotion are different
-
Providing value to your clients' listeners outside of the podcast
-
The magic of word of mouth referrals
-
How to work around platform switching hesitancy to encourage follower growth
Thanks for listening! If you'd like to chat more about this topic, I'd love to continue this conversation over on instagram: https://instagram.com/laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode66
Trapped in a cubicle in corporate America, scheduling her life around work, and dealing with Chicago winters; Samantha Olivares knew there had to be a better way. She was right. In 2018, searching for freedom and flexibility, she started looking into her online work options. After taking a Virtual Assistant course, she landed her first client who happened to be a podcaster. Realizing that she needed a different skill set to make more money, Samantha enrolled in the Podcast Manager Masterclass. With a few years and six steady clients under her belt, she joins me today to talk about her business and the work life balance she has been able to achieve.
Today on the show, Samantha and I discuss her love of travel and her desire to be able to work from anywhere. We chat about some of the limiting beliefs she held when she started her business and still battles to this day. Samantha gives some great advice about how to re-frame the way you see your setbacks in order to learn from them. She also gives a great tip about acknowledging the value you provide to your clients when you're questioning your rates. Finally, no success story would be complete without discussing Podcast Manager growth strategies, attracting clients, and how to effectively structure your business.
In this episode, we cover:
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The importance of client referrals
-
Discounts and gifts you can offer to clients as a referral thank you
-
The art of brainwashing yourself when it comes to failure
-
Services offered by S&E Podcast Management
-
The benefits of outsourcing Podcast Management tasks
-
Setting boundaries with your clients and yourself
-
Being confident in your rates and when to discuss them with the client
-
The freedom you gain by working online as a Podcast Manager
Thanks for listening! I'd love to continue this conversation over on Instagram: https://instagram.com/laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode73
EPISODE 72
Communities and groups that cater to your niche are great places to get advice and network. They also have the potential to land you new clients. If you're not in one of these groups, I'm telling you right now, you need to be! If you are, are you getting the most out of it? Today's show is all about freelance communities and how they can help you grow your business.
In this episode, I'm going to tell you what a freelance community can do for you and what you can do for it. I'll also give you some general group etiquette tips and some suggestions on how to approach people within those venues. We're going to focus on the mindset you should have when you're entering and taking part in conversations and some key points to remember when you're interacting with your peers. Finally we'll discuss time management, honesty, and portraying yourself with professionalism.
In this episode, we cover:
-
Finding support from others that "get it"
-
The best way to network in a group by helping others
-
Having honest interactions with your peers and showing compassion
-
How building strong connections can lead to job referrals
-
Balancing relationship building with money generating activities
-
The best way to approach your peers for professional advice
-
Being humble and letting other people see you grow
Thanks for listening! If you'd like to chat more about this topic, let's continue this conversation over on Instagram: @laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode72
EPISODE 71
Some days we get diamonds and some days we get a lump of coal. Today we're going to talk about what to do when you get low-quality audio from your client and how you can address it. I'll tell you a few of my own war stories and some of the technical tricks I learned to deal with bad audio. We'll also discuss setting realistic expectations with your clients and how to have honest conversations with them at the beginning of your partnership. Just as important, I'll also talk about setting realistic expectations for yourself.
If you're worried about adding sub-par audio to your portfolio, don't be. I'll give you some strategies on using alternatives to client-recorded audio and how you can use low-quality audio to your advantage. I'm also going to go over filler words in speech. We'll talk about basic guidelines for what to cut and what to keep and how to stay true to your client's voice. If you're ever having one of those days where you just don't know what to do, come on over to the Mastermind Group. We've all been there or will be some day. You're not alone!
In this episode, we cover:
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What you can talk about with your client before they hit record
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Trouble-shooting technology issues with your podcaster
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Examples of audio editing you can use on your portfolio
-
Making your audio sound great while maintaining the speaker's voice
-
How to talk to your clients about audio issues
Thanks for listening! I'd love to continue this conversation over on Instagram @laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode71
EPISODE 70
"Where the head goes, the body follows" is an old saying in the martial arts community. The same principle is true for business. When you change your mindset and believe in yourself, great things will happen. My guest, Justine Dolores, knows this first hand. When she started her podcast management business, Justine suffered from Imposter Syndrome and it affected her ability to attract clients. She tells us how hiring a mindset coach and changing her viewpoint has helped her overcome her fears.
Today, Justine shares some great advice about how to use discovery calls to improve your services and sales pitches. She also talks about looking for opportunities in unlikely places and what to use in lieu of a website to promote your business. As a long-time Instagram lover, Justine also has some great tips on how to use it to market your services and what to do when you DM a potential client for the first time. Although she started her business by approaching clients on Instagram and Facebook, Justine now has people seeking HER out.
In this episode, we cover:
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Starting a business in Covid times
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How to use Milkshake on Instagram to promote your business
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Changing the way you see sales calls
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How to find your ideal clients on Instagram
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Guest management and what you can offer your podcast clients
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How to create relationships with clients and naturally bring up your services with them
Thanks for listening! I'd love to continue this conversation over on Instagram @laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode70
EPISODE 69
Do you feel like you've reached a crossroads with your business and you're not sure which route to take? This episode is for you. A lot of Podcast Managers hit a plateau when they start making $3-5 K on a monthly basis. At this point they have some big decisions to make on how to take that next step in their career. Fear not! Taking on more clients and working more hours are not your only options!
Today we're going to talk about different ways that you can pivot your business to make it past that plateau. We'll also discuss hiring boom seasons and the best times to launch new products and services. I'll tell you the four things that podcasters are looking for help with and how you can cater to their needs. Finally I'll take you through my Podcast Manager CEO Framework and we'll talk a little bit about the new Accelerator Group I'm launching in August.
In this episode, we cover:
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How to decide if you want to grow your business
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What to do when you're ready to pivot
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When to time new product and service releases
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How to scale your business without adding more management clients
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Three ways to help a client with a launch and becoming a "launch strategist"
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Strategies to help clients monetize and grow their shows
-
Lauren's Podcast Manager CEO framework for scaling your business
-
The low-down on Lauren's Podcast Manager Accelerator Group
Thanks for listening! I'd love to continue this conversation over on Instagram @laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode69
EPISODE 68
Exhaustion, overwhelm, and stress. These are a few of the things you might be feeling if you're trying to grow your business without the proper tools in place. My guest, Kristen Westcott, is an expert in project management and will be discussing how to set up systems to help you get organized and make your life easier. Today, she shares her opinions on features you need to look for in a project management system and compares three commonly-used tools: Trello, Asana, and ClickUp. She also gives us some great insights into time management, organizing tasks, and the dangers of attempting too many business strategies.
In this episode, we cover:
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Why project management systems are necessary for organizing your workload and providing one space to hold your business materials
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How project management tools can be used when you bring in support to grow your business
-
The pros and cons of Asana, Trello, and ClickUp
-
Assigning priority levels, subcategories, and deadlines to different tasks in your project management system
-
How much time you should spend maintaining your systems once they are established
-
The importance of having a "CEO Day" where you can focus on all the tasks you've been avoiding or pushing off to later dates
-
When to touch base with clients and how to integrate that into your schedule
-
How many business growth strategies you should be following at one time
Thanks for listening! I'd love to continue this conversation over on Instagram @laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode68
EPISODE 67
Do you know what's great about a one-time offer? It doesn't have to be just one time. Today we're going to talk about why you should create a one-time offer and the best ways to use this service. I'm a big fan of these special deals because they can be offered to many different types of podcasters, including prospective and existing clients. As a podcast manger, one-time offers are a great way to determine if a new client is someone you want to work with long term.
Today I'm going to go over different types of one-time offers and how they can generate ongoing business. I'll also talk about the most common types of services podcast managers offer and how they can be used as upsells. You may be wondering, "How do I create a one-time offer?" I'll answer that question, and address the highly important subject of what to charge and when. One-time offers can provide a lot of value to both you and your customers and can be a great addition to your business offerings!
In this episode, we cover:
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The most common services needed by podcasters: Audits, Launches, and Strategy Calls
-
One-time offers for DIY podcasters
-
How to test your offer before adding it to your website or portfolio
-
When to use Free calls with clients and how long they should last
-
When to use Paid calls with clients and what they should entail
-
How one-time offers can lead to repeat business
-
How to market your one-time offer
Thanks for listening! I'd love to continue this conversation over on Instagram @laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode67
EPISODE 66
Search Engine Optimization, or SEO, is the fine art of strategically using key words in your written content to ensure that it shows up in search engine queries. Seems like a pretty important thing to know when you're producing or managing a podcast doesn't it? Luckily, there are experts out there like my guest, Danielle Gagnon, who specialize in content strategy and SEO. She has some great advice for us today on repurposing episodes into spin-off content, how to SEO your podcast show notes, and how to come up with ideas for new shows by doing keyword research. She also talks about the future of podcasting SEO and optimization strategies for different search platforms.
In this episode, we cover:
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How Google searches work by indexing titles, show notes, and all associated written content, which all contributes to SEO
-
Understanding how to do keyword research so that you are using the words and phrases that your listeners are using
-
How to create content by answering the questions that people are commonly searching for the answers to in their Google searches
-
The art of spin-off content via posts on social media, blog-style show notes, and more by capitalizing on the theme of your primary content
-
How to create effective variations for the keywords you're trying to highlight in your content and avoiding repetition.
Thanks for listening! I'd love to continue this conversation over on Instagram: https://instagram.com/laurenwrighton
https://laurenwrighton.com/episode66
Welcome to the Podcast Manager Show, I'm your host, Lauren Wrighton! With over 90k new podcasts started each month, podcast managers are desperately in need! In the first podcast DESIGNED for podcast managers, I share exactly how to build a profitable podcast management business without working more than 20 hours a week!
I'm a podcast strategist who went from making $5 an hour to $50+ an hour in less than 6 months by making a few changes in my business. To hear the whole story, go listen to episode 1 first! Now I teach freelancers how to become profitable podcast managers through this show and my paid program, The Podcast Manager Program!
Tune in each week to get one step closer to running the profitable Podcast Management business of your dreams! Thanks for being here and come hang out with me on Instagram @LaurenWrighton and grab a seat to my masterclass at LaurenWrighton.com/masterclass!
EPISODE 65
I receive emails all the time from listeners listing their questions, concerns, and hesitations about starting a podcast management business. Some people worry about taking on a position of authority where they're making recommendations and guiding people. Others are concerned about their technological knowledge in this rapidly growing industry. Whatever your hesitation is, keep in mind that you can learn what you don't know, but if you don't enjoy the process of learning or the essence of the job itself, it isn't going to be right for you.
On today's episode, I want to get real with you. I want to take an honest look at the Podcast Management job and lay out some facts that you'll seriously want to consider before making this your career. I'll be going over the nuts and bolts of the job itself, the day-to-day reality, and what you need to be successful. It's my hope that giving you these details up front will help you make an informed choice about joining this profession.
In this episode, we cover:
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The details of podcast management itself, including managing details, guiding podcasters, and taking the initiative.
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The fact that even if you're not doing the editing, you're still listening to many podcast episodes per week, so you'd better like podcasts in the first place!
-
How the podcast industry is rapidly evolving, and your job success and satisfaction will depend on your ability to stay on top of things.
Thanks for listening! If you'd like to chat more about this topic, I'd love to continue this conversation over on Instagram: https://instagram.com/laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode65
Giveaway details: July 13-18, 2021
To enter: Write a review and share the podcast in your stories or DM me, using #podcastmanagergiveaway
Prizes:
-
Strategy call with Lauren Wrighton
-
Yeti Mic + mpow headphones
-
Rachel Rogers Book: We Should All Be Millionaires
EPISODE 64
My guest, Char Alves, has achieved the work-life balance dream: to make money, have time for yourself, and do something you love. Today on the show we talk about how she has built a lucrative business that allows her the flexibility she needs for self-care while managing a chronic illness. We also discuss fears and hesitation. For some, fear can be a great motivator, but for many of us it's the thing that stops us from trying something new, telling our stories, and sharing our message. As a Podcast Manager, sometimes we need to coach our clients and ourselves through that fear and insecurity to deliver their message.
In her time as a Podcast Manager and Strategist, Char has been able to use her profession for good by pushing forward social justice issues. She talks about doing this by reaching out to prominent voices on important topics that may have been put off by trolls and negativity from other platforms. She encourages them to deliver their message in the safe, uncensored space that is podcasting. Not only has this tactic helped her to build her ideal client list, but it also enables her to further the causes she cares about in both her personal and professional lives.
In this episode, we cover:
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Growing your confidence by putting in the time to learn the job inside and out and making sure that you take things at your own pace without comparing it to others.
-
Cold calling and supporting potential clients emotionally by inviting them into the world of podcasting and making it feel like an inclusive space.
-
Managing insecurities about sounding dumb, causing offence, and coming off the wrong way, and the inevitable self-corrections needed to be successful.
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Setting up your business and establishing boundaries to suite your needs and ensure the flexibility you desire.
-
Helping clients choose a hosting platform for their podcast based not on what the industry favorite is, but what makes sense for them, their budget, and their goals.
Thanks for listening! If you'd like to chat more about this topic, I'd love to continue this conversation over on Instagram: https://instagram.com/laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode62
EPISODE 63
In business and in life, sometimes there comes a point when you run out of steam and you feel like your forward momentum stalls. What do you do when that happens? How do you get back on track and push forward? I've been there and I know it isn't easy. Today on the show I discuss different strategies to climb out of that rut and get your progress train rolling again.
In this episode, I go over a few examples of my own setbacks and what those experiences have taught me. By focusing on the abundance in my life and not what I lack, humbling myself and reaching out to others in similar situations, I've been able to pull myself out of many sticky situations. Feeling stuck, tired, and desperate are normal feelings that everyone goes through sometimes. With a little effort and the right advice you can overcome these challenges and keep going.
In this episode, we cover:
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Identifying what is working for you and what isn't working. How to put aside counterproductive activities that might be wasting your time.
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Where to go to find inspiration and how to avoid wallowing in your own quicksand.
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Putting yourself out there and allowing yourself to be vulnerable to your target market so that you can make connections with your audience and stay in touch with what's going on and what people want.
-
Humbling yourself and realizing that business growth will go up and down and that everyone has slow periods.
Thanks for listening! If you have additional questions about this topic, I'd love to chat with you over on Instagram! https://instagram.com/laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode63
EPISODE 62
What is your genius? Are you powerfully persuasive or a natural networker? Perhaps you're exceedingly empathetic? Today on the show I speak with Katya Nicholas, a certified CliftonStrengths coach, and we discuss different ways to capitalize on your strengths and find satisfaction and joy in your work. I myself have taken the assessment and we touch on a few of my results and how they translate to Podcast Management. Katya also shares with us how she uses her own Zones of Genius in her work as a coach and photographer, and how she has utilized her strengths to build trust with her clients.
If you've ever been excellent at something; had great feedback, amazing results, but always felt like something was missing, then this episode is for you. Katya explains the different Zones and their characteristics, as well as the professional benefits of playing more to your strengths and doing the things that you find energizing. Today we also talk about one of the major lessons we all learned as kids: "nothing good comes easy", and how it may be more fiction than fact.
In this episode, we cover:
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How understanding what your unique talents are can lead you to success in a career you enjoy.
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The positive psychology behind the CliftonStrengths assessment.
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The difference between the Zone of Genius and the Zone of Excellence and how easy it is to get stuck in the Zone of Excellence.
-
How to pivot your business to be more in line with your Zone of Genius.
Thanks for listening! If you'd like to chat more about your unique strengths, I'd love to continue this conversation over on Instagram: https://instagram.com/laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode62
EPISODE 61
I have been receiving a lot requests to interview a mindset coach and today on the show, we really dive into a great conversion about limiting beliefs and the different mindset issues that come up when you're a service provider or launching a service based business.
Lana Hernandez is walking us through the most common limiting beliefs that pop up as we grow into becoming podcast managers and how to get past those limiting beliefs.
In this episode about mindset, we cover:
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A mindset shift to help you stop putting pressure on yourself to be perfect before you can make money
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Showing up authentically and imperfectly for your ideal clients
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Clarity is a false narrative - you gain clarity from doing the work
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How to gain confidence before starting something new
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How to gain the confidence to start calling yourself a podcast manager
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Understanding that fear is totally normal and how to deal with it
-Coaching yourself thorough the moment when you want to start something new, but you're afraid of what others will say
-
Changing your mindset by recognizing what is fact vs fiction
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Understanding that failure is actually just a way for you to learn
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Why you should stop pricing for what your worth and start pricing for the value of the service that you provide
-
and, anticipating the "no" and being prepared that you're never going to always hear "yes"
Thanks for listening! I'd love to continue this conversation over on Instagram: https://instagram.com/laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode61
EPISODE 60
Networking and connecting with the right people in your industry will almost always bring you more opportunities to grow and expand your business. And after talking with many other podcast managers, I've discovered there are a lot of different ways to be successful in this business and there are also a lot of unique opportunities out there waiting for us. Many we haven't even considered before!
Raphie Wagner has a special gift for making connections and today she shares with us a very unique journey of transitioning from podcaster to podcast manager/coach to podcast project manager.
This is a really cool story to learn from and I can't wait to hear your thoughts on this episode!
Raphie (Raphaele) Wagner is married, childfree, and a mother of 6 birds, living in Florida. She is an Occupational Therapist turned Podcast Launch Strategist and much more. Raphie started and fell in love with all things podcasting in 2019 and it's been a magical ride ever since.
Raphie serves childfree women that are medical professionals or medical entrepreneurs having over 21 years in the medical field makes her uniquely qualified to perfectly serve her clients.
In this episode about becoming a podcast project manager, we cover:
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Networking through Podcast Movement or other live events
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How Raphie lost all her content from her first podcast
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Starting a new podcast, Not a Momma Life Podcast
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Whether podcast descriptions and show notes are important to listeners
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Landing a role as a podcast project manager with a podcast production company
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The role Raphie plays as a podcast project manager
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The importance of talking about your business in your day-to-day life
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How becoming a connector on social media can help grow your business
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The importance of community over competition
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Advice on how to build relationships in your industry
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Turning notification off and setting boundaries with Clubhouse
-
and, connecting with the right people to bring you more business growth opportunities
Thanks for listening! If you have additional questions about this topic, I'd love to chat with you over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode60
EPISODE 59
One thing that's really important to talk about as freelancers, is the feast or famine mindset. Many people believe freelancing is more of a side hustle where you are landing one-off jobs and then constantly having to look for new work.
But, we can't make a living from freelancing if we are not setting our business up in a way that allows us to bring in a consistent income, month to month, and avoid the highs and lows from client turnover.
This is why I love podcast management! When a host decides to start a podcast, they are in it for the long game. And when they are hiring a podcast manager, they have the same mindset. They are looking for a long term relationship.
As freelancers, we want consistent working hours and a consistent income that we can rely on. So that's what we're going to talk about today!
In this episode about feast or famine mindset, we cover:
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Tools to help you build long-term relationships with potential clients
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The reasons podcast management has built in job security
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When it's the right time to let go of a client
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How to make sure you are attracting clients for the long-haul and maintaining a long-term relationship
-
How to speak with potential clients to set the tone as though you'll be working with them for a long time
-
The importance of finding opportunities of growth that will help your client grow their show
-
and, looking for opportunities for you to grow your role with current clients
Thanks for listening! If you have additional questions, I'd love to continue this conversation over on Instagram: https://www.instagram.com/laurenwrighton/
SHOW NOTES: https://laurenwrighton.com/episode59
EPISODE 58
Are your clients asking you to help them promote their show on social media but you're not sure what the best strategies are?
Krystal Charles is MY social media manager and today we are talking about how to effectively promote your client's weekly episodes on Facebook and Instagram. Krystal's love for social media makes her a really great resource and we will also be diving deep into what is working on social media right now specifically when promoting podcast episodes.
Krystal Charles is the founder of Krystal & Co. Creative, a boutique social media agency. She helps small businesses up-level their social media through authenticity and proven social media strategies and trends. She has over 10+ years of corporate marketing knowledge and has a huge passion for helping others. She is also a mom of 3 littles and a lover of all things coffee.
In this episode about social media promotion, we cover:
-The most important things to do when promoting your clients podcast episodes on social media
-Why focusing on quality episode content is a major part of your strategy
-Staying relevant and making sure your ideal clients are finding your content
-How to encourage listeners to engage and have conversations with you on social media
-Collecting constructive feedback from listeners to use as market research
-Why asking the right questions should be your #1 focus
-Tailoring your captions to catch the attention of your ideal client
-Telling your listener what to do and including power words in your captions
-How to repurpose your clients podcast episode in 4-5 different ways
-Using hashtags to find your ideal client
-How to have intentional conversations and responses on social media posts
-and, much much MORE!
Thanks for listening! I'd love to continue this conversation over on Instagram: https://instagram.com/laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode58
EPISODE 57
Do you struggle with landing clients as a podcast manager? You are not alone! Today I'm talking about the reasons you may not be landing a client and walking through what you might be doing wrong in the process of landing new clients.
If you haven't landed your first client yet, today I'm going to help you gain confidences as you move into your new role as a podcast manager. There are many variable at play and we're going to walk through many of those steps in this episode. Remember, we are all on our own path and if you are struggling to find clients, do your research to reverse engineer your process and see what changes you may need to make.
In this episode about landing clients, we cover:
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How to land clients as a new podcast manager
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Why you can't rely on ONLY referrals
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The importance of networking and building relationships to land clients
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How to network effectively and consistently
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What to use as your storefront if you don't have a website (yet)
-
Creating a portfolio is more beneficial than having a poorly designed website
-
The purpose of a discovery call
-
and, are you excited about what you are offering to potential clients?
Thanks for listening! I'd love to continue this conversation over on Instagram: https://instagram.com/laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode57
EPISODE 56
If you've been thinking about starting an agency or you want to outsource your editing and you want to see an example of what this could look like - this episode is going to be really great for you!
Caleigh Bell, a student of the podcast manager program, started her podcast management business, turned it into a boutique podcast agency - and today on the show, she's sharing exactly what her business looks like from the inside out.
If you're interested in hearing another success story of a women who has built a successful business and hit her monthly income goals, you're definitely going to want to listen to today's episode!
Thanks for listening! If you have additional questions about this topic, I'd love to chat with you over on Instagram! @laurenwrighton
SHOW NOTES: https://laurenwrighton.com/episode56
EPISODE 55
Have you been wondering if there is room for new podcast managers? The answer is YES! Current podcast managers who are thriving are now taking opportunities to do other things in podcasting, so THEIR positions are opening up for YOU. Tune in today, as I share with you 4 different ways you can scale your podcast management business, through VIP days, group coaching programs and more!
Thanks for listening! If you have additional questions about this topic, I'd love to chat with you over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode55
The Podcast Manager Show has hit 10,000 downloads and as a THANK YOU to each of you, I'm hosting a LIVE Q&A on Wednesday, May 12 at 3pm EST!
I'll be answering your questions about how to start a podcast management business, how to land clients, how to edit, how to grow your business, and more! Just go to LaurenWrighton.com/LIVEQA to grab your seat! I'll send you the Zoom link and password and then you'll be able to send me the question you want answered live!
I can't wait to hang out with you LIVE for 60 mins on May 12! Go get your seat at LaurenWrighton.com/LIVEQA and I'll talk to you soon!
EPISODE 54
Are you thinking about attending a live event in 2021? Today on the show, I'm talking to Steve Stewart about LIVE and VIRTUAL events - and if podcast managers should be attending. Steve has a ton of experience going to in-person and virtual events, all while being in the podcasting industry.
95% of the people I've talked to said they are interested in attending a live event. If that's you, Steve shares some great ideas and things to consider to help you get the biggest impact out of going to a live event.
Thanks for listening! If you have additional questions about live events, I'd love to chat with you over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode54
EPISODE 53
Rocking discovery calls with potential clients is an important skillset to develop. It gives you the opportunity to find out what the client needs help with AND you get to know each other better to see if you'd be a good fit to work together.
So how to you get on a discovery call with a potential client, use your lack of experience to your advantage AND show your value? Today we are covering all of this, and more!
Thanks for listening! If you have additional questions, I'd love to chat with you over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode53
EPISODE 52
Are you thinking about transitioning from a traditional job into freelancing - but you're not sure how to get started? In today's episode, I am chatting with Krissy Meriwether, who shares her journey about how she transitioned from pre-school teacher to podcast manager.
Thanks for listening! If you have additional questions, I'd love to chat with you over on Instagram: @laurenwrighton!
SHOW NOTES: https://laurenwrighton.com/episode52
EPISODE 51
How do you know when you should raise your prices? This is the million dollar question and I'm excited to dive into this topic with you guys in today’s episode. It is such a rarity that people price their sericves too high. So if you need permission to raise your prices, then you have it. Today, I am giving you that permission!
Thanks for listening! If you have additional questions about when to raise your prices, I'd love to chat with you over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode51
EPISODE 50
Have you heard about the new updates coming to Libsyn? The next version of Libsyn is a whole new publishing experience with new features that podcast managers and hosts are going to love! Today on the show we have Elsie Escobar and she's going to tell us all about the new Libsyn 5 updates coming in April.
Elsie is a Community Manager at Libsyn and co-founder of She Podcasts, a podcasting community for women + non-binary that has over 19 thousand members with a corresponding podcast and conference. Who better to have on the show to talk about what to expect from Libsyn 5, than Elsie Escobar. You don't want to miss this episode!
Thanks for listening! If you have additional questions about Libsyn 5, I'd love to chat with you over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode50
EPISODE 49
Today’s episode is all about how to monetize a podcast. I know this is a hot topic, because I get asked all the time about how to help clients monetize their show. So, today I am sharing with you four different strategies that will help your clients make money from their podcast.
Thanks for listening! If you have additional questions, I'd love to chat with you over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode49
EPISODE 48
Today I'm chatting with Rayna Booth about how she started her podcast management business! Rayna joined The Podcast Manager Program back in 2019 and in this episode she shares her story of becoming a podcast manager, leaving her 9 to 5, and how her business has grown over the past year. I hope that hearing these stories from real people that are becoming profitable podcast managers, inspires you, but also gives you some action steps on how you can do this too.
Thanks for listening! If you have additional questions, I'd love to chat with you over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode48
EPISODE 47
In today’s episode, we are talking about what to do when networking feels hard. This topic came to my attention, through my free Facebook group and I was surprised to see that many of you found networking difficult. So, I wanted to do a full episode on this topic in order to share with you three tips to make networking easier and more effective.
Thanks for listening! If you have additional questions about networking, I'd love to chat with you over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode47
EPISODE 46
My guest today is Anna Huff. Anna is a Pinterest Marketing Strategist and Educator, who helps content creators leverage the power of Pinterest to increase their visibility and grow their email list. In today’s episode, Anna is going to teach us how to use Pinterest to market our client’s podcast. This is all about leveraging our show notes. How we can use show notes to provide our client a greater reach and repurpose their podcast on Pinterest. Anna goes into a lot of detail on, the best way to do this, how many pins to create or each episode on Pinterest.
Thanks for listening! If you have additional questions about using Pinterest for podcasts, I'd love to chat with you over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode46
EPISODE 45
In today’s episode, I am walking you through how I landed my first 7 podcast clients. I will be sharing with you pros and cons of working with each of those clients, how I landed them, what I liked about working with those clients, and how long it lasted. I also share details that might help you figure out what this process might look like for you and help you learn from my mistakes. Lord knows I made many mistakes!
SHOW NOTES: https://laurenwrighton.com/episode45
EPISODE 44
I am really excited to share today’s episode! My guest today is my podcast manager, Marcie Paige. If it surprises you that I have a podcast manager, it really shouldn’t. Podcasters are not able to get much done if they don’t have a podcast manager, myself included. So, Marcie is that person for me.
Today, Marcie shares her story of becoming a virtual assistant, then niching down to podcast management, landing a role as a subcontractor and what she did after getting that experience.
Thanks for listening! If you have additional questions about becoming a subcontractor, I'd love to chat with you over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode44
EPISODE 43
Not sure how to talk to your family and friends about your business? Wondering if you should you tell people in your personal life what you're doing behind the scenes?
Today we're going to dive into all of this! I'm hoping to share with you some insights I've had over the years, and even share with you what I do, because I definitely don't talk to everyone about my business.
Thanks for listening! If you have additional questions about this topic, I'd love to chat with you over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode43
EPISODE 42
Today I'm talking with Sarah Penner about 3 powerful ways to network through podcasting. Sarah runs the Podcast Collab Club and she connects podcast hosts with people who want to be a guest on their show. Today we go into details about the best way to be a guest on a show, how podcast managers can vet guests and powerful ways you can network and make connections with podcasts.
Thanks for listening! If you have additional questions about podcast collaborations, I'd love to chat with you over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode42
EPISODE 41
Have you been wondering if your skills are good enough to start taking on clients as a podcast manager? When you first get started, there are several things you need to learn. How to edit episodes, write show notes and create social media graphics. And you want to make sure your skills are good enough so that when you land your first client, they will be happy with the product you give them.
Today on the show, I'm going to give you action steps on what you can do to ensure your skills are good enough to start landing clients!
Thanks for listening! If you have additional questions about how to repurpose your content, I'd love to chat with you over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode41
EPISODE 40
In today’s episode I am talking to Michelle Glogovac, who is a member of the podcast manager program. Michelle is sharing how you can repurpose your client’s podcast content in multiple different ways. She is a wealth of knowledge when it comes to podcast management and she gave some great repurposing ideas that even I hadn't thought of. This is an amazing episode that you don’t want to miss!
Thanks for listening! If you have additional questions about how to repurpose your content, I'd love to chat with you over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode40
EPISODE 39
Welcome to 2021! It is officially a new year and I'm pretty excited about it. Today we're talking about the difference between a podcast manager and a podcast strategist. Many podcast mangers are unsure of whether or not they can call themselves a podcast strategist and today I'm going to help you uncover if you should call yourself a podcast strategist and identify what strategy YOU bring to the table.
Thanks for listening! If you have additional questions about podcast strategy, I'd love to chat with you over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode39
EPISODE 38
Today I'm talking to Jasmine Scott who is a member of the podcast manager program. In this episode we're walking through her story of when she first joined the program and how she niched down into podcast management.
We also talk about how her corporate customer service experience and her experience in administration have helped her in her role as a podcast manager.
Thanks for listening! If you have additional questions about starting a podcast management business, I love to chat with you over on Instagram!
SHOW NOTES: https://laurenwrighton.com/episode38
EPISODE 37
Today I'm walking you through to process of where to find podcast clients in 2021. The four places I'm sharing with you today are based on research and feedback I've received from other podcast managers over the past couple of months.
The reason I'm so excited about this topic is because it is one of the questions I get most often and I really want to help you find clients! I want this process to be as simple as possible and I want you to be as successful as possible at connecting you with podcasters.
Thanks for listening! If you have additional questions about finding clients, I love to connect with you on Instagram and Facebook.
SHOW NOTES: https://laurenwrighton.com/episode37
EPISODE 36
Today on the show, I'm talking to Jessica Skelton about how to leverage your client's website so you can boost their podcast visibility and profit. More specifically, the importance of show notes and other ways that you can use your client's website for the growth of their podcast.
Thanks for listening! I'd love to connect with you over on Instagram. Let me know if you have additional questions about show notes and what you're struggling with right now.
SHOW NOTES: https://laurenwrighton.com/episode36
EPISODE 35
This is a really special episode! I'm talking to my virtual assistant (turned customer success guru) Sara Whittaker, who is also a podcast manager and today we are talking about guest management.
What is guest management?
Guest management may involve booking guests for your clients podcast, researching those guests, and communicating with potential guests, on your clients behalf. There are a lot of different pieces that go into guest management and that's what we're going to dive into today.
Thanks for listening! I'd love to connect with you over on Instagram. Let me know if you have additional questions about guest management and what you're struggling with right now.
SHOW NOTES: https://laurenwrighton.com/episode35
EPISODE 34
Have you noticed how VIP offerings seem to be popping up everywhere in the service based world? A VIP day is a high ticket offer where you work with a new client, for just one day. Not one day a month, but just a single day.
Today on the show we are talking about how you can use this VIP structure as a podcast manager. Jordan Gill is the go-to for creating VIP day offerings and I can't wait for you to hear what she has to share!
Thanks for listening! If you want to chat more about VIP days, I'd love to have a conversation with you over on Instagram! Be sure to tag myself (@laurenwrighton) and Jordan (@systemssavedme)!
SHOW NOTES: https://laurenwrighton.com/episode34
EPISODE 33
This is a question I get asked quite often - what do I do if the podcast manager program is too expensive for me right now?
I could say, just make it happen! But, going into debt to learn a new skill is not always the best course of action for everyone. So if the podcast manager program is just not in the cards for you right now, I totally get you! And this episode is for you!
Today I'm sharing with you 3 things you can do if you are starting your podcast manager business in the DIY fashion.
If you're wondering if the podcast manager program is right for you, Tag me over on Instagram, I'd love to chat with you there.
SHOW NOTES: https://laurenwrighton.com/episode33
In this episode we are talking about how you can land podcast clients on Instagram. Sarah Brown is joining us on the podcast today to share how she had ton of success, early on in launching her business, with finding clients on Instagram.
Do you have more questions about landing podcast clients on Instagram? Tag me over on Instagram, I'd love to chat with you there.
Let me know what you think about this episode and if Instagram is working for you!
SHOW NOTES: https://laurenwrighton.com/episode32
EPISODE 31
One of the hard parts of working for yourself is making sure that you have created a business model that allows you to take time off. It's really easy to get into a hustle mindset where you feel like you always have to be working, or that you couldn't possibly take a full week off because how would you get your work done?
In this episode, we are talking about how to take time off in your business from the podcast management perspective. Most podcasts release every single week and podcasters rarely take time off from their show schedule. This is great for generating consistent monthly recurring revenue, however, this means if you want to take time off, you really have to plan for it.
I really love talking about boundaries. Tag me over on Instagram, I'd love to chat with you there. Let me know what you think about this episode and if you're taking time off and how you're doing it.
SHOW NOTES: https://laurenwrighton.com/episode31
EPISODE 30
Have you thought about starting a podcast agency? In this episode, I'm talking to Tasha Booth who is a successful agency owner and she's sharing with us how to know if the agency route is right for you, how to structure a successful agency and what she's learned along the way as an agency owner.
Tasha Booth is the founder and CEO of The Launch Guild - an agency for course creators. If you've considered starting an agency or are looking for ways to scale your podcast manager business, this is the perfect episode for you.
Thanks for listening! Do you want to learn more about becoming a profitable podcast manager? Make sure to save your seat in my free masterclass.
SHOW NOTES: https://laurenwrighton.com/episode30
EPISODE 29
Today we are focusing more on the business side of building your podcast manager business and how to take those skills and turn them into a profitable business.
I'm sharing 3 practical tips you need to build a profitable podcast manager business and 3 mindset tips you'll need to successfully take the skills that you have now, and turn them into a business, and land clients.
Thanks for listening! Learn more about my Podcast Manager Business Bundle at https://laurenwrighton.com/bundle and check out the show notes below!
SHOW NOTES: https://laurenwrighton.com/episode29
EPISODE 28
I have found that as soon as Podcast Manger Program students start to land clients as podcast managers, they often get asked to start pitching their clients to be on other podcasts. But, this is not a service that most podcast managers intuitively know how to provide.
Today on the show I'm chatting with my friend Angie Trueblood. Angie is the podcast visibility expert and host of the Go Pitch Yourself Podcast and we are talking all about how to pitch your clients to be on podcasts.
Thanks for hanging out with me today! Let me know your biggest takeaway from this episode by sharing a screenshot and starting a conversation over on Instagram. I can't wait to talk to you there!
SHOW NOTES: www.LaurenWrighton.com/episode28
EPISODE 27
Today we are talking about how to avoid scope creep with your podcast clients. I'm going to be covering five things you can do to avoid scope creep and how to handle scope creep. It's probably inevitable to happen, but if you can handle it professionally and in good taste, than it's an easy thing to handle with your clients.
In this episode, we cover:
- What scope creep looks like
- How to handle scope creep when it happens
- The mistake I made around scope creep with a previous client and what I learned from that experience
- Five ways to handle scope creep
- Setting boundaries with your clients to avoid scope creep
Thanks for hanging out with me today! Let us know you listened to this episode by tagging me on IG @LaurenWrighton. I can’t wait to talk to you there!
SHOW NOTES: www.LaurenWrighton.com/episode27
EPISODE 26
Today I'm chatting with one of my podcast manager students, Stephanie Judice, on how she built her booming profitable podcast management business. There are some awesome takeaways throughout this episode and I hope you feel inspired by her story and see how possible it is, for YOU.
If you're looking for more information on how you can build YOUR business, make sure you grab a seat to my masterclass. I share how you can build your profitable manager business - without working more than 20 hours each week. Go to: www.laurenwrighton.com/masterclass
Thanks for hanging out with me today. Let me know you listened to this episode by sharing a screenshot on IG! I can't wait to talk to you there!
SHOW NOTES: www.LaurenWrighton.com/episode26
What type of ROI is your client getting on their podcast? Many podcasts don't directly make money so how can you help your client determine what type of ROI they are actually getting? In this episode, I'm sharing the 3 categories of ROI your client is receiving (and may not even realize!)
This can really take your services to the next level because it's another way to quantify the results that they are getting on something that can be hard to quantify.
Thanks for hanging out with me today! Let us know you listened to this episode by tagging me on IG @LaurenWrighton. I can’t wait to talk to you there!
SHOW NOTES: www.LaurenWrighton.com/episode25
EPISODE 24
In this episode, we talk about how podcast managers can uplevel their skills and add STRATEGY into their packages by using FB ads.
Tanya Neufeld is an Online Business Strategist and a FB ads consultant. She shares how podcast managers can leverage their client's podcast from a data perspective.
This not only helps to get more information about your podcast listeners but is the best strategy to create content that resonates with your audience.
Thanks for hanging out with me today. Let me know you listened to this episode by sharing a screenshot on IG! I can't wait to talk to you there!
SHOW NOTES: www.LaurenWrighton.com/episode24
Podcast stats are.... not the best. So as a podcast manager it's important to know how to decipher the stats we do have into valuable information for them. In this 5 minute Friday episode, I am sharing which stats to pull for clients!
You'll learn what platforms I use to collects stats and why I go to more than one place for stats. Don't miss episode 24 with Tanya Neufeld because we'll be covering how to get even more information about an audience by leveraging Facebook ads.
Thanks for hanging with me today! Let's chat over on IG, let me know that you listened to this episode!
SHOW NOTES: www.LaurenWrighton.com/episode23
EPISODE 22
As a podcast manager, setting clear communication on episode production deadlines is KEY to staying organized.
In this episode, I share what goes on behind the scenes between a podcast manager and a client. From when the client finishes recording to when the episode is produced and ready for the audience.
The sooner you learn to manage this timeline, the more productive you can become and the more clients you can onboard to meet your income goals!
Thanks for hanging out with me today. Let me know you listened to this episode by sharing a screenshot on IG @LaurenWrighton! I can't wait to talk to you there!
SHOW NOTES: www.LaurenWrighton.com/episode22
EPISODE 21
Helping your client launch their podcast is one of the best services to offer as a podcast manager. As a beginner you can focus on the tech piece of launching and as you gain experience you can add in more and more of your own strategy. There are so many opportunities to add value to your client during their launch!
In this episode I am sharing three tips for a successful podcast launch! From giving yourself ample time to making sure the launch episodes are smart, you can use these tips to help your current and future clients!
What questions do you have about launching a podcast for a client? Let me know on Instagram @LaurenWrighton. Chat with you there!
SHOW NOTES: www.LaurenWrighton.com/episode21
EPISODE 20
Testimonials are a necessity in building your podcast management business but case studies are the way to take your business to the next level!
In this episode, Melissa Harstine shares how to get case studies from your clients, why they are SO good at building your authority and how they help you to land more ideal clients.
Whether you are a beginner or seasoned podcast manager, you will need to listen to this episode!
Thanks for hanging out with us today. Let me know you listened to this episode by sharing a screenshot on IG! I can't wait to talk to you there!
SHOW NOTES: www.LaurenWrighton.com/episode20
EPISODE 19
How do you price you services as a beginner when you have a monthly income goal to reach? There are unique qualities about podcast management to consider when pricing and I'm covering a few of those in this episode!
Have you landed your first client? Let me know on IG if you're struggling to land clients with your monthly income goal in mind! Send me a DM @laurenwrighton!
Thanks for listening today. I truly appreciate you being here! Head to the show notes for the links and resources mentioned in this episode. Talk soon!
SHOW NOTES: www.LaurenWrighton.com/episode19
EPISODE 18
I often get asked this question, "What services can I offer as a Podcast Manager?"
On this episode, I am going to walk you through all the services you can offer as a podcast manager.
I share with you all the pieces involved from pre-production, production and post-production.
Thanks for spending time with me today and talk to you soon!
Get the PDF version of this episode at LaurenWrighton.com/yourservices
SHOW NOTES: www.LaurenWrighton.com/episode18
EPISODE 17
You've seen others do it and you believe it's possible to become a profitable podcast manager butttt is it possible for you? What if you aren't successful?
In this episode I am sharing how my mindset helped me become successful (even after failing in business in the past!) Working on THIS piece will make a big impact in your inevitable success. Tune in to get your mind right!
I so appreciate you spending time with me each and every week! If you haven't written a review in Apple Podcasts, can you do that now? I'd love your feedback! Talk soon!
SHOW NOTES: www.LaurenWrighton.com/episode17
EPISODE 16
We're simplifying bookkeeping down to the basics in this episode of the Podcast Manager Show! Tax Accountant, Nacondra Moran, is here to teach us what numbers we need to know in our business, how we can make decisions with these numbers, and the common mistakes she sees online business owners making!
If you're just getting started in your business or you don't yet have a smooth system for crunching your numbers each month, don't miss this episode! And don't miss Nacondra's brand new coaching program!
Thanks for hanging out with us today. Let me know you listened to this episode by sharing a screenshot on IG! I can't wait to talk to you there!
SHOW NOTES: www.LaurenWrighton.com/episode16
EPISODE 15
There are a handful of things that will help you be really successful as a podcast manager but one thing that is an absolute must. In this episode I'm sharing the one thing you absolutely need to be successful as a podcast manager.
Do you have this? Let me know on Instagram or in the Podcast Manager Mastermind on facebook! Thanks for listening today!
Grab a seat in my masterclass at LaurenWrighton.com/masterclass
SHOW NOTES: www.LaurenWrighton.com/episode15
EPISODE 14
Once you have all the pieces together, landing clients as a podcast manager becomes fun and easy! In this episode, I am covering the pieces you need to make yourself (and your packages!) irresistible to clients. If you are struggling to land awesome clients, one of these things is likely off!
We cover what to focus on FIRST when starting your podcast manager business, how to increase your confidence as a beginner, and how to hit your monthly income goal! Success for you is 100% possible and I hope to see you take a step forward to realize your goals.
Head over to the show notes for the links and resources mentioned in today's episode. Thanks for spending time with me today and talk to you soon!
SHOW NOTES: www.LaurenWrighton.com/episode14
EPISODE 13
Have you considered creating a freebie to give potential clients? I don't think this is absolutely necessary buttt I really liked how Brandi Mowles used it when talking to potential clients on LinkedIn (see episode 12!)
In this episode I am sharing 4 freebie ideas that would work for podcast management! If you decide to create a freebie, make sure it's valuable and drives the potential client to booking a call with you. If you're going to try this, let me know! I'd love to what you come up with.
Thanks for hanging out with me today! Come chat with me over on Instagram @LaurenWrighton. Talk to you there!
SHOW NOTES: www.LaurenWrighton.com/episode13
EPISODE 12
We talk about Facebook groups and Instagram for landing clients, but LinkedIn is an under-utilized platform that is a great option too! In this episode, Brandi Mowles walks us through her strategy on landing clients on LinkedIn.
Don't miss Friday's episode where I'll be sharing 3 ideas for a value-packed PDF based on what Brandi shares in this episode!
Head over to the show notes to connect with Brandi and to get her free LinkedIn training. Thanks for listening today!
SHOW NOTES: www.LaurenWrighton.com/episode12
EPISODE 11
When a podcasters posts in a Facebook group about hiring a podcast manager and people start posting their prices... what do you do? How do you compete with low prices?
It's easy to get allll up in your head about prices especially when you haven't landed your first podcast client. If that's you, this episode is for you! We are covering how to price your first client, how to price your services based off of the market, and how to increase your prices as you land more clients.
This episode is going to be a powerful one for you! Let me know what you took away, either on Instagram (@LaurenWrighton) or in the Podcast Manager Mastermind! Talk to ya there.
SHOW NOTES: www.LaurenWrighton.com/episode11
EPISODE 10
When you're looking for podcast clients, it's important to know why podcasters hire podcast managers. What's important to them? What problems can you solve for them? In this episode, I am sharing the 3 most common reasons why podcasters hire podcast managers.
I've talked to over 100 podcasters about why they have hired a podcast manager and boiled their answers down for you in this episode! Plus I cover why I desperately need to hire a podcast manager haha. Don't miss this episode!
Head over to the show notes for the links and resources mentioned in this episode. Thanks for hanging out with me today!
SHOW NOTES: www.LaurenWrighton.com/episode10
EPISODE 9
Have you ever beat yourself up about not reaching a goal? There was so much riding on it and it didn't happen, ugh it's a sucky feeling. In this episode I am sharing a quick mindset tip on how to view your goals and business from a mindset of fun!
Maybe we don't have to be so emotionally tied to our business. Listen in and let me know what YOU think! Thanks for hanging out with me today. Head over to IG and let me know you're listening so we can chat 1-on-1! Talk soon.
SHOW NOTES: www.LaurenWrighton.com/episode9
EPISODE 8
If you're thinking about pivoting into podcast management, you won't want to miss this episode with AdeOla Fadumiye! AdeOla shares why she pivoted into podcast management, what her fears were before joining the Podcast Manager Program, and what she loves about her business today.
I love that AdeOla shares how she outsources her editing so she can focus on the pieces of podcast management that she loves.
Thanks for hanging out with us today. Head over to the show notes for the links and resources mentioned in this episode and don't forget to join the Podcast Manager Mastermind fb group HERE. Chat with you there!
SHOW NOTES: www.LaurenWrighton.com/episode8
EPISODE 7
If you're wondering how to run a podcast management business on the backend, this episode is for you! I am sharing the 6 free softwares and programs that I've been using from day one.
I want you to successfully land clients as a podcast manager and make your monthly income goal a reality! Head over to the Podcast Manager Mastermind fb group to share what software programs and systems you use and love. We can all learn from one another!
Thanks for listening today. I really appreciate you and your feedback! Find the links and resources mentioned in this episode over on the show notes. Talk to you soon!
SHOW NOTES: www.LaurenWrighton.com/episode7
EPISODE 6
People may tell you that you need this or that to land clients as a podcast manager but in reality, you don't need much!
Can we all take a sigh of relief together? In this episode, I am sharing 3 things you do not need to land podcast clients. This is 100% within your reach and I'm here to take things OFF your plate so you can become a profitable podcast manager without working more than 20 hours per week.
It was just 4 years ago that I was starting my podcast management business! I've made a lot of mistakes along the way, mistakes I don't want you to make! I'm sharing those mistakes in my masterclass on how to become a podcast manager - grab a seat HERE!
Thanks for listening today! Let me know what you're doing with this information to land podcast clients! Can't wait to chat with you over in the Podcast Manager Mastermind on fb. Talk soon.
SHOW NOTES: www.LaurenWrighton.com/episode6
EPISODE 5
With just a few tweaks, we can help our clients get great audio before any editing is done! In this episode I am sharing my top 3 tips for getting your clients great audio before you edit.
Providing this type of information to our clients is a great way to set ourselves apart as excellent podcast managers. Soak up these tips and take the initiative to help your client improve their audio quality from the get-go!
Thanks for listening today! Have questions? Want to chat through a sound quality situation? Head over to the Podcast Manager Mastermind fb group and let us know! Can't wait to chat there.
SHOW NOTES: www.LaurenWrighton.com/episode5
EPISODE 4
Are you spending a lot of your time behind the scenes perfecting your skills? What if I told you that you don't have to...
In this episode we are talking about why you should stop perfecting your skills and start focusing on what your clients need and value! We can use "perfecting our skill" as a way to slow ourselves down but after this episode you will know if you really need to spend more time learning or if you are ready.
Thanks for hanging out with me today! I've loved hearing from you on Instagram, Facebook, and in my emails! Keep telling me what you're learning so I can continue crafting this show FOR YOU.
Grab your seat in my masterclass on How to become a Profitable Podcast Manager without working more than 20 hours per week!
SHOW NOTES: www.LaurenWrighton.com/episode4
EPISODE 3
Am I ready to land clients? Do I know enough? What if I land a client and they find out I don't know THAT much? Dude, imposter syndrome is real and in this episode I'm explaining how to know if you're ready to land clients.
Can I let you in on something? You'll probably never feel ready to get on the phone with a potential client for the first time. That fear is our reptile brain keeping us from trying something new, keeping us safe. So when you feel that fear, think about this episode and go for it!
Thanks for listening to this 5 minute Friday episode! Let me know you listened over on Instagram and if you're enjoying the show, consider writing a review on Apple Podcasts! I'd so appreciate it. Talk soon!
SHOW NOTES: www.LaurenWrighton.com/episode3
EPISODE 2
If you've felt silly asking this question before, you are not alone! I get this question from freelancers AND from some podcasters. What IS a podcast manager and what do they do?
In this episode I share what services a podcast manager provides and (more importantly) the difference in perception from a podcast manager and a podcast editor. By the end of this episode, you'll know whether you want to market yourself as an editor or as a manager.
Thanks for listening today! Let me know what type of podcaster you would love to work with over on Instagram. I'm here to chat about if they would make a great client. Talk soon!
SHOW NOTES: www.LaurenWrighton.com/episode2
EPISODE 1
Welcome to the first episode of The Podcast Manager Show! If you're wondering how the heck I got started in podcast management and what you can learn from this show, this episode is for you!
I'm walking you through WHY I started this podcast and my personal journey from neurobiology student to fitness instructor to podcast manager!
I want to know who you are and where you've been! Come hang out with me in the Podcast Manager Mastermind fb group and over on Instagram @LaurenWrighton. I can't wait to chat with you there!
Grab your seat in my free masterclass on how to become a profitable podcast manager without working more than 20 hours per week HERE :)
SHOW NOTES: www.LaurenWrighton.com/episode1