The Persuaders Marketing Radio Show & Podcast: Recent Episodes
The Persuaders - marketing radio show from Ireland
Ireland's only dedicated marketing radio show. Broadcast weekly on Dublin City FM - interviews with key national and international figures across all marketing communication sectors.
With just over a week to go to the Irish Life Dublin Marathon on Sunday 27th October, my guest presenter David O'Sullivan was joined by the heads of Irish charities whose funding will hopefully benefit from the sponsorship and donations from those involved. Grainne O'Leary Chief Executive Arthritis Ireland ★Jimmy Fearon Chief Executive, DEBRA Ireland Among the main themes explored were... 1. What is the historical context of Irish charitable giving? 2. How has the Irish charity sector evolved in terms of governance and professionalism? 3. What are the key challenges faced by Arthritis Ireland and Debra Ireland? 4. What are the main misconceptions about arthritis? 5. What is Epidermolysis Bullosa (EB), and why is it referred to as “butterfly skin”? 6. How has the COVID-19 pandemic impacted Irish charities? 7. How has Colin Farrell supported Debra Ireland? Colin Farrell, the renowned Irish actor, has been a long-standing supporter of Debra Ireland, forming a close friendship with Emma Fogarty, a prominent ambassador for the charity.
One new event to mark on your calendars for next year is The Reinvention Summit which takes place in Dublin on April 29th and 30th. It's the brainchild of Aidan McCullen and Dr. Nadya Zhexembayeva. Dr Zhexembayeva, who has published multiple books on the topic of business reinvention, was in Dublin this week for a series of meetings and promotion events in advance of the Summit. According to a Harvard/Reinvention Academy study some 68% of leaders struggle with company reinvention; a real problem in an era of exceptional business disruption. I got a chance to interview her about some of the themes that will be explored in the Summit, to define the nature of reinvention, and to share some best-practice examples.
Interview with founder of SkillDing, Kevin Redmond. The company aims to revolutionize the way both providers and consumers approach soft skills training. By collaborating with podcasters in the business and marketing space, the company has a SAAS system that enables listener to integrate the content from podcasts into their learning journey. #podcasting #marketingtraining #salestraining #softskills
Interview with Belinda Barker, Chief Executive of World Media Group who was speaking at the launch of their report What's Next for Content-Led Marketing
We begin by discussing what's meant by content-led marketing - essentially revolving around the story of the brand. The report is in its third year and addresses many trends in content-led marketing including the factors that respondents felt added impact and effectiveness to brand storytelling around ESG issues for international audiences. Asked to predict the most exciting trends in content-led marketing over the next two years respondents provided a fairly balanced mix of forecasts around tech platforms, formats, and creative approach. The most frequently cited trend was the continuing growth of podcasts and audio formats. Clubhouse and the rise of other online communities were mentioned – how can brands make a play in this space? The pandemic has seen events of all kinds shift online and respondents envisage a continued exploration of brand activations in this space. And there was a divergence of opinion with respondents mentioning the need to “humanify” marketing and make it more personal, and others mentioning AI generated content.
A fantastic discussion on #retailmedia on last week's show with Colin Lewis who is the leading writer on this topic, and has recently penned the WARC Retail Media Platform Primer Series -- a great range of topics covered ...What exactly do we mean by Retail Media? What is the catalyst for the explosion in Retail Media? How important is it actually in overall retail revenues? What are the brands that are taking advantage of this? Leveraging Retailer's first party data. #AmazonMarketingCloud #AmazonFlywheel #WalmartConnect #retailmedia
Interviews from the expo area of the Dublin Tech Summit 2022 held in June 2022 at the RDS expo area in Dublin.
Although the event had continued in a virtual format, the opportunity to network face-to-face was one that the 8,000 delegates relished. There was a palpable buzz in the exhibitor halls and hospitality spaces as the attendees digested some of the content of the keynote speakers, and looked to foster linkages with potential partners and investors. The weather obliged also which helped showcase the enduring appeal of Dublin as a location for technology events. There was also a strong social dimension to the event with the city centre meet-ups giving delegates the opportunity to network long into the night.
There were several interesting Irish start-ups that caught our attention. Averil Power, co-founder of Gist, described the company’s technology which helps companies repurpose long-format video. It helps revisit corporate content to increase engagement more fully. At the core of the technology is an AI algorithm which identifies the key points and creates a bespoke video. The company was among those who made it to the last five on the start-up main-stage competition. Power’s sense of the DTS was that it did allow a good mix of meeting potential customers and investors. Another Irish start-up was recruitment specialists, Search Talent People. Established in 2019, they focus on tech companies‘ full hiring needs. Business Development manager Skai Morkeliunaite was of the view that AI, Cybersecurity and Automation were the sectors that were showing most promise at present. There was a very strong presence of international exhibitors at the event this year, testimony to its growing reputation on the European tech conference circuit. Among the exhibitors start-ups were to the fore. One such company is TravelPerk, headquartered in Barcelona. Chief Revenue Officer Jean-Christophe Taunay-Bucalo outlined that their technology allows individuals to bypass traditional corporate travel agencies. He was able to confirm that their systems were strongly orientated around corporate compliance; they had done Series D funding and achieved unicorn status – they had been extremely aggressive in acquisitions over Covid and had grown five times. They were also of the view of business travel was changing – people are traveling less than pre-covid but more people are traveling. While the overall travel costs remained the same what was evident was that companies are exchanging office costs for travel costs – bringing them together for team-building purposes rather than the traditional road warrior purposes. He also felt that events such as Dublin Tech Summit are changing considerably with a lot of focus now on networking with more tightly defined teams in attendance than heretofore.
Mary-Rose Lyons, from Irish consulting company BrightSpark Consulting was the MC on the Horizon Stage over both days, and as such was well placed to give a reflection on the conference –she was of the view that Dublin was established in its tech-cred and an emerging eco-system. For her own business she has seen a switch from social media specific consulting to a more rounded strategic input to digital strategy. Among the first-time exhibitors this year was Guy Sear, Commercial Director of PayHawk – the first Bulgarian unicorn. This company helps management efficiency visibility and compliance in employee spend. One of the biggest problems remains visibility of spend and whether it’s in compliance with policy. Their 3% paypack system was one that offered the potential for paying for itself for some clients. He said Ireland was a market they wanted to get into, and as an exhibitor the event facilitated this.
Listen here to interviews with all the above mentioned companies.
An extended interview with James Chappell, Global Business Director, Horwarth HTL and Global Chairman of Horwarth HTL, John Fareed. Both men were visitors to Dublin recently and I got the chance to talk hotel market trends with them as we emerge from the worst of Covid....also in this podcast ( 19'58" ) an interview with Killian Stokes, founder of Moyee Coffee and incoming CEO of Proudly Made in Africa
In this podcast an interview with the founder of start-up in the Augmented Reality space Imvizar, Michael Guerin, plus Kevin Rowe tells me about a new outdoor light extravaganza that his company will be running in a Wexford #augmentedreality #immersivetechnology
On 29th December I hosted the 2021 Immersive Tech Review with panelists Alan Smithson and Julie Smithson from MetaVRse and Judity Okonkwo from Imisi 3D. Our discussion was wide-ranging covering events such as new launches from Snap, Niantic, no and lo-code game engines, Microsoft Mesh, acquisitions that made headlines including Wikitude, Pico and Sketchfab, the growing participation of women in XR, hardware launches from HP, Pico and Varjo. And of course the big story of 2021, FB morphing into Meta.... #metaverse #immersivetech #xr2021 #immersivetechnology #ar #vr
Feature interview with Mal Stevenson, former Creative Director Irish International /BBDO Dublin and David O'Sullivan, director of Ignition and Bloodychic.com where we dissect four popular Christmas adverts gracing Irish television screens this festive season: Woodies, Supervalu, Lidl and Tesco. #christmasads #advertising #adstrategy
In this podcast I interview Mal Stevenson who was Creative Director at Irish International when the Guinness Christmas advert was first aired in 2003. In a wide-ranging interview we discuss the creative brief behind the advert, the creative idea and execution elements of what has become one of Ireland's most-loved adverts. Thanks also to Dave O'Sullivan from Ignition for helping to set up the interview. #advertising #Christmasads #Guinnessadvertising
In this podcast we are rejoined by Kay Mc Carthy from planning agency MCCP to discuss the impact that the Covid crisis has had on consumer sentiment. We trace many of the likely implications for marketers. In part two of the podcast an interview with Finola Mc Dermott from the marketing team at EPIC in Dublin's CHQ.
On this edition of the show Dave Byrne, Head of Creative at Thinkhouse, discusses the marketing opportunities offered by the TikTok platform with a case-study on the campaign they ran on behalf of client Goodfellas for their Pizza Pockets brand. Also on the show in Part Two, an interview with author David Kerrigan about his latest book 'Unlock your Learning'. In the interview we discuss how breakthroughs in Cognitive Psychology in recent decades, coupled with unprecedented levels of access to learning opportunities, herald a new golden age of learning.
On this episode of the show, an extended interview with Michelle Carvill, co-author of 'Sustainable Marketing - How to drive profits with purpose'. In the interview we discuss Michelle's marketing career, and the genesis of the book. Themes from the book we explore are the role of leadership in promoting a sustainability in marketing agenda, and the UN's Sustainable Development Goals and the need for both innovation and sustainability in packaging. On the www.canmarketingsavetheplanet.com website you can tune in to the Can Marketing Save the Planet podcast series interviewing marketers, academics and practitioners on key sustainable marketing topics. And if you're up for a marketing challenge, view The Sustainable Marketer Manifesto, an opportunity for marketers to commit to the role they play in driving sustainability. There's also a useful Learning Zone packed with useful resources. Presenter: Alex Gibson Producer: Kamila Lewandowska Keywords: #sustainability #marketing #sustainablemarketing #profitswithpurpose #brandpurpose #branding
On this episode of The Persuaders -- the topic of innovation is one that we have covered numerous times on the show, but never from the perspective of philosophy. Professor Xavie Pavie, who lectures at top French business school ESSEC's Singapore campus, is an acknowledged global thinker in how companies can be more responsible in their innovation strategy, especially by framing their thinking in a philosophical way.
Prof. Pavie's contact information: www.linkedin.com/in/xavier-pavie-75a5374/
In part two of the show (19'10" ) Edel Mc Partland from the Sligo Park Hotel describes their marketing approach, as they prepare to reopen their doors to the public following a long lockdown due to Covid restrictions.
If you would like to contact us here on the show with a topic idea or some general feedback –we would love to hear from you – drop us a line persuaders@dublincityfm.ie
Keywords: #responsibleinnovation #philosophy #innovation #ESSEC
Presenter: Alex Gibson
Producer: Kamila Lewandowska
On this week's show we interview the founders of London agency, SharpEnd, Cameron Worth and Rob Hollands. Their agency together with Capgemini and The Drum have recently launched Cornershop, which is a retail innovation showcase space in Shoreditch. Cornershop was recently featured on the BBC Click television show. We are joined also by Damian O'Reilly from TU Dublin's School of Retail and Services Management. We discuss the factors leading to Cornershop's creation, the brands that they currently work with, how immersive technologies will impact on retail, the emergence of virtual worlds and digital assets, and their future plans for expansion, which include an opening of a Cornershop in New York city. Presenter: Alex Gibson Producer: Kamila Lewandowska
In this edition of the show, we have as interviewees: Damian Young, founder and CEO of ZEUS Scooters - an Irish company deploying the World's FIRST 3-wheeled electric scooter for the urban mobility sharing market. Launched in the city of Heidelberg in Germany in June 2020, ZEUS Scooters has expanded to 17 cities in Germany, making it the fastest expanding Micro Mobility company in Germany.
We are also joined by Ciaran Fitzpatrick the founder of Cookie Dó, which is part of Aldi's Grow with Aldi programme. Cookie Dó was founded in the kitchen of Irish speaking 'Aon Scéal Café', in Tallaght Village Dublin. They spent 2020 perfecting the cookie and coming up with new and unique flavours.
Presenter: Alex Gibson
Producer: Kamila Lewandowska
In this episode a feature interview with Alison Tyrrell. Alison is the Head of Marketing at SilverCloud Health and previous Global Head of Content, Brand Marketing & Media at Spark Foundry, an agency within Publicis Media. Alison works with brands to help them identify their narratives and connect with their audience through award winning marketing throughout the customer lifecycle. Alison’s 360 experience spans both brand and agency side in Ireland, Australia, and the United Kingdom. She has worked for and with brand titans such as Mondelez International, UBS & Marriott, plus boutique fashion, food, and music brands. In our extended interview we discuss content marketing, how to connect brands with their audiences with content, and marketing trends to watch such as the growing role of audio in search marketing. Plus, in Part Two, Mark Sage from the Augmented Reality Enterprise Alliance previews the 2021 ARVR INNOVATE conference and how AR is providing marketers with new ways to build engagement with audiences. Presenter: Alex Gibson Producer: Kamila Lewandowska
In this podcast, ecommerce expert Vinny O'Brien of Vinny & Co. discusses: how Covid has shaped retailers' ecommerce capability and to understand if this has created winners and losers? What are the types of issues that retailers typically need to address in their ecommerce strategy?
What are the skill-sets required to really manage e-commerce - Vinny points to Shopify as being innovative in this respect, and we discuss how to maximise the online customer experience to mirror the retail one.
In part two of the podcast, Damian O'Reilly from School of Retail and Services Management, TU Dublin, reflects on the role that AR and VR technologies will play in retail.
Presenter: Alex Gibson Producer: Kamila Lewandowska
In this episode of The Persuaders, we talk to Ray Sheerin who founded the Chemistry advertising agency about the need for advertisers to be prepared to take risks in their creative strategy. We discuss IPA research that points to award winning work effectiveness being on the decline.
Plus, Pearse Keller from KelAir Campotel discusses how his company has had to seek new markets as Covid decimated their Irish holiday segment.
The CXi Report is published annually by The CX Company which is based in Dublin. It is based on an annual survey which is carried out on behalf of the company, by Amarách Research.
Between the 13th July to 17th August this year a cross section of 2,500 Irish consumers were asked about their customer experiences with 151 brands across ten sectors.
In this podcast Alex Gibson interviews the founder of The CX Company, Michael Killeen. As well as discussing the CXi Report there is a wide ranging discussion on the place of CX in today's business world and the impact of COVID on CX activity
In this episode an interview with Jennifer Condon and Adam Fulham, founders of The Irish Start-up Conference, taking place online on Tuesday 27th April 2021.
In addition to the content of the conference we discussed:
How has the Covid impacted on start-ups? Issue of scaling up seems to be important - how can small businesses plan for this? And what is of interest for the marketing audience in particular. We discuss how the conference has evolved and its interesting structure build to accommodate a significant US speaker input.
Presenter: Alex Gibson
Producer: Kamila Lewandowska
In this edition, we talk the co-founders of The Indie List, Una Herlihy and Peter Mc Partlin. The Indie List promises to bring together the best strategic, creative and technical skills in Ireland for the benefit of businesses and agencies seeking meet the demands of a fast-evolving business environment with maximum flexibility, efficiency and impact.
In Part 2 of the show, Diarmuid O'Riordan from Braveherders.ie discusses how they are leveraging digital marketing strategies to boost sales of beef from a rare Irish native breed- the Dexter.
Presenter: Alex Gibson
Producer: Kamila Lewandowska
In Part 1 of this Podcast, an interview with Belinda Barker, Chief Executive of World Media Group about their recently produced research report and survey on Content Led Marketing trends.
Among the topics we explored are: How do you define content led advertising? How many years has the survey been running? How has proportion on content-led advertising changed since last survey in 2020? We also explore the issue of brand safety --what exactly is brand safety in this context? And we preview the World Media Awards which are now accepting entries.
In Part 2 of the podcast, starting at 17 minutes in, I talked with leading marketing author and consultant, Thomas Barta. Thomas is one of the world's foremost thinkers, speakers and writers on the subject of marketing leadership. A former McKinsey partner, he co-authored the path-breaking leadership book 'The 12 Powers of a Marketing Leader' and has consulted for some of the world's most prominent brands. In our interview we explore how marketers can build their leadership capabilities among other C-suite executives.
Thomas has a number of practical suggestions to do this. We also discuss the popular Marketing Leadership Masterclass that has begun to run in an e-learning format. marketingleadershipmasterclass.com/
Presenter: Alex Gibson
Producer: Kamila Lewandowska
In Part 1 of this edition of The Persuaders, an interview with Aidan Duff who is an expert in Amazon Selling. We explore the systems that are needed to take advantage of the digital marketplace, and in Part 2, John Dunne, CEO of Ignite Digital examines the changing nature of the digital advertising landscape including the challenges posed by the imminent demise of cookies.
With more than 50% of expenditure on advertising now going on digital, we explore the need this creates for strategic digital media planning.
Presenter: Alex Gibson
Producer: Kamila Lewandowska
In this episode of The Persuaders, a feature interview with Dr. Alex Gordon, founder of Sign Salad, an agency specialising in semiotic analysis.
Alex Gordon has worked as a semiotician for 20 years and has led cultural insight projects across five continents for global blue-chip brands such as Unilever, PepsiCo, Airbnb, Ritz-Carlton, Diageo, Kraft Heinz, HSBC, Danone, Pfizer, Colgate Palmolive, Kellogg's, Nestlé.
Prior to founding Sign Salad in 2007, he established the semiotics & cultural insight division at Flamingo, a strategic brand consultancy and qualitative research agency.
We began the interview by tracing Alex's career pathway which culminated in his establishing Sign Salad, before discussing how semiotics fits into the broader market research landscape today. Alex discusses how cultural change impacts on unconscious consumer behaviour and attitude to brands, and how marketers can gain greater control over brand meaning by using the right visuals and language across touchpoints. Several practical insights are drawn from examples in the tea, coffee and fast-fashion markets.
In this episode of The Persuaders, Alex Gibson talks to Marketing Institute of Ireland Chief Executive David Field, in advance of the annual DMX marketing conference which takes place on March 25th, and Martha Kearns, from Storylab.ie talks about the role storytelling can play in developing brands.
In this episode of the show, an extended interview with Paul Dervan, author of Run With Foxes - must-read collection of real-life stories, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.
In the interview Paul gives his insights gleaned from 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble.
Interview with Brid O'Connell, CEO, Guaranteed Irish about the launch of Guaranteed Irish Gifts to encourage more Irish consumers to shop local.
A special radio show and podcast from the Phocuswright Europe conference held in Dublin in May 2016. In the radio studio I am joined by Santina Donogue from Unravel, Conor Galvin from Golf Voyager and Nicky Kelly from Surfholidays. In addition at the end of the show there are several interviews with participants from the conference including Stephen Kaufer, CEO of Tripadvisor.
In this podcast we are joined by Conor Lynch and Evan Adrial from Connector who give us a series of tips in using the Instagram tools as marketing tools.
Plus an interview with Vincent Forde, winner of the Accenture Ireland Leaders of Tomorrow completion, along with some of the other finalists.
In this special preview of Phocuswrite Europe we talk to Tony D'Astolfo from Phocuswrite about this year's conference theme: Europe 2016: Unsettled Yet Undaunted. Europe's economic issues – a fragile and uneven recovery, high unemployment, lagging consumer spending, weak tax revenues – and geopolitical conflicts are having a major impact on Europe's travel landscape.
Live in studio I'm joined Kevin O'Shaughnessy, founder of Indigo and on the telephone by Charlie Osmond from Triptease.
In advance of the forthcoming ARVR Innovate Conference and Expo taking place in Dublin on April 28th we interview speaker and panel chair James Dearsley from The Digital Marketing Bureau. We discuss the impact of AR and VR technology on the real estate and construction sectors.
Also live in-studio I interview Ronan Jennings and Laura Halpin from Havas Worldwide Dublin’s team who have just been announced as Ireland's representatives in the film category of the Cannes Young Lions competition, as part of the Cannes Lions International Festival of Creativity 2016.
Finally there is an interview with Oisin Brown, who is a former binman and who is celebrating the launch of his second book ‘The Binman’s Guide to Marketing’ this week. After the success of Oisin’s first book ‘The Binman’s Guide to Selling’ which climbed to No. 3 in the Amazon Bestseller list in 2013, Oisin has launched a collection of Top marketing inspirations & ideas from branding, social media, PR and digital marketing to traditional media that will help business owners and marketers increase sales.
https://soundcloud.com/dcfm-1032/the-persuaders-1st-april-2016?in=dcfm-1032/sets/the-persuaders-1
In this podcast a first look at this year's ARVR Innovate Conference taking place on 28 April in Dublin's Croke Park Conference Centre.
Speaker are Yoni Nevo- Founder and CEO of AR Retail Specialists Cimagie and founder of iTagged, Keith Jordan.
In this feature interview with the founder of Adforce, Colm Geary, we explore a wide range of issues impacting on digital advertising today including:
What's been happening with Adforce in the past year: the company recently penned a deal with NYPS for digital ad services for 750 newspapers in New York .
Adforce also signed a significant deal with Triton Digital Audio Advertising which will cover the rapidly expanding area of audio streaming.
We also explore...
- The digital advertising landscape and how it's evolving: how media organisations are bringing a collective offering to advertisers with wider reach and premium content.
- Adforce's end-to-end service and how ad agencies and advertisers are responding
- Trends in Digital Audio advertising: how it is the 'next frontier' in advertising, the opportunities for the radio industry, the ad formats you can deliver, the captive audience and stats around the audience for digital audio
In this podcast there are interviews conducted at the AAI Toolkit Seminar on How traditional media is embracing new technologies for advertising and marketing. The event was held at Core Media.
Interviewed were Gráinne Dilleen – Kinetic and Emer Moran – The Irish Times, and I was joined by telephone by Su Duff, Head of Business Development at AAI
Kevin Branigan, CEO of Radio NOVA 100.3FM is also interviewed by me at the start of the show profiling the Radiothon that the station are hosting on the 18th and 19th of February.
In this podcast an interview with Joe ???? Head Brewer at the White Hag Brewery in Ballymote, Co. Sligo.
And from Cong, Co.Mayo I am joined by Eoin Kennedy, founder of ConnGregation 2015 celebrating its third year.
In this podcast an interview with Eoin Wrixton from Wide Eye Media about trends in the cinema advertising market, and cinema formats generally. Among the topics discussed with Eoin are:
How has the cinema as an advertising product performed in 2015; new tech and its impact digital what does it allow from an advertisers perspective. Blockbusters drive demand - what are Wide Eye Meda expecting to do good business? Plus Eimear Faughnan from Kantar Media is in studio to discuss some of their recent research in the following areas:
Retail and Christmas Shopping; how the discounters are holding market position, what's happening to online shopping versus 2014, planning cycles for Christmas, and gifting patterns across various demographic categories.
Websummit 2015 saw over 40,000 delegates converge on Dublin's RDS conference centre to hear web visionaries, promote their start-up business and generally enjoy the famed Irish hospitality.
In this podcast a series of interviews conducted at the event including:
Shadow Technologies - user review data aggregation ( 1'00")
KNOQ - content delivery platform - location specific ( 3'40" )
UniTuition - connecting students with tutor (6'45")
9Sharp - making the CV redundant (9'40")
Meeting Mole - B2B communications (12'45")
@Eventerprise - creating a marketplace in the events sector (14'50")
Vagoo - premium secure video content platform with analytics (21'55")
Modern Democracy - enabling software for electoral professionals (23'35")
StartPlanet- non-profit organisation supported by Invest Northern Ireland (25'45")
Creative Inc rebranded one of Ireland’s leading estate agents Gunne Residential to Quillsen. Starting with the name, the project involved the design of an identity system for all communications material from external signage and displays to the full spectum of printware and advertising. In the podcast we talk to director of Creative Inc Niall Corcoran...among the topics discussed were: What was the strategic issue behind the decision to rebrand?How long was the process and what were the challenges to communicate this internally, and how did you address this?
Also there is a report from the recent HSMAI Europe Marketing conference held in the Gresham Hotel Dublin. Interviewed are Lennert de Jong from innovators in the hotel sector, Citizen M, and Ingunn Hofseth from HSMAI Europe talks about a number of initiatives the organisation is undertaking.
Finally Conor Lynch from Connector 360 reviews this year's Huawei Instagram Snapys awards - rewarding excellence in Instagram imagery and marketing.
This weekend saw the eyes of the Irish nation turn to Cardiff for the quarterfinal clash between Ireland and Argentina in the Rugby World Cup.
There can’t be many tougher sports than rugby, with its high impacts and fast pace… …but despite the aggression on display on the pitch rugby is also renowned as being a sport where there is great banter between opposing fans at the game, and increasingly social media is playing a growing part in the sport’s success.
Discussing the issues involved in building and managing conversations around this Rugby World Cup were:
Jim Kelly from O’Connor and Kelly.ie
Janet Gunner Managing Director MMR International
Lisa Couzens Marketing Director MMR International
In September 2015, Irish telecoms company, Eircom officially unveiled a new name for the group in a rebranding exercise costing €16m.
The change of name to Eir marked the largest rebranding exercise in 20 years in Ireland. The change in name marks another new phase in the firm's chequered past, which includes multiple changes in ownership, a phase of examinership and a controversial flotation on the stock market. In studio to discuss the issues involved in this particular case, and the broader range of strategic issues in a corporate rebranding exercise I am joined by Pat Kinsley from Neworld Associates. One of the original Brand Thinkers in Ireland, Pat has spend the last 28 years extolling the virtues of branding as an essential commercial device.
The Allianz 2015 Business to Arts Awards programme saw a 25% increase in nominations, with projects valued over €10m put forward for consideration. The 24th annual Allianz Business to Arts Awards took place on 1 September at the Bord Gáis Energy Theatre, attended by over 500 arts and business leader
To discuss the role of the awards, and some of the broader issues in arts business relationship I was joined in studio by three guests….
Andrew Hetherington, Chief Executive, Business to Arts
Damien O’Neill, Group Marketing Director, Allianz Ireland the title sponsors
Bernardine Maloney, Corporate Communications and Public Relations at ESB – who were the inaugural winners of the Portfolio of Sponsorships category.
In this podcast an interview with Aer Lingus Director of Communication Declan Kearney about the launch of a revamped Aerlingus.com website. The new site includes an explore tool, best fare finder, personalization options, booking management, online check-in and a price-lock that will allow you to hold your flight with just a deposit. The website is part of a new brand repositioning which launched in Spring 2015 “Smarts Flies Aer Lingus,”.
This podcast is a special on Sponsorship Trends...in studio I am joined by Jamie Macken from Livewire and Joanne O'Sullivan from PSG Sponsorship
Topics Disussed are:
Livewire - who are you and your services, and your own background... Sponsorship trends in Ireland today ( sports, media, arts, etc ) Motivations for sponsors / property rights holders Measurement of sponsorships Case-studies of effective sponsorships ( this is what listeners most value ) How digital impacts on sponsorship today Post-recession ? is this being felt in sponsorship
In this podcast I am joined by Lorcan Lynch from DataXcel , Ann Marie Dunny from Microsoft, and Dave O'Sullivan from Ignition. We talk about about the resurgence/renaissance of DM, what’s changed, the central importance of data to off-line and on-line marketing, lower postal volumes but increased frequency due to better targeting and segmentation of data etc. Also how DM and Digital are ideal partners. We also preview the forthcoming IDMA Conference Loyalty: Show me the Lovewhich takes place on October 1, 2015.
In this podcast we take a look at rich media developments. My guests were Ken Nugent, Business Development Manager, RTE Media Sales ( Digital ) and Graham Nolan, Head of Strategy at CKSK. Among the items we discussed were: The major rich media innovations that RTÉ Media Sales-Digital have developed across RTE's digital platforms (including a full-page takeover campaign for Aviva ). Global examples of great rich media innovations / some of the rich media work CKSK have done for their global clients. We explored the value that rich delivers to creative agencies and brands today, versus the limitations of static digital advertising typically used in Ireland over the past 10 years. The challenge of how to unlock creative possibilities as well as commercial e-commerce possibilities within rich media are also discussed. And we ask the question whether rich media may actually substitute the need to bring people to your website at all.
In this podcast I am joined by Gerard Tannam from Islandbridge Brand Direction and Ross Good from Pubble.co
We explore the branding challenges for a SME Pubble.co who provide a website based messaging service. Gerard offers his insights into how the company can build a brand in the challenging context of scaling up a tech business.
In the run in to Dublin hosting the ESOMAR Congress, this podcast an interview with founder of Catalyst Market Research Dan Mc Guinness. In our discussion we touch on many issue relating to the modern market research sector.Re-positioning of MR - more contemporary discussion on Insights - what is meant by this?
Technology - lots of new tools - Qual and Quant perspectives --- the tend to allow fast reporting, but is this at the expense of strategic insight ever?
Big Data - huge hype around it -- what are the opportunitiies for MR companies - existing players or are we going to see new entrants?
Is there a trend for companies to do more in-house analysis using the new tools available --- threat or opportunity?
Qual and Quant - differences, how they complement each other
Qualitiative Research trends.
An extended interview with Homestay.com CEO, Alan Clarke dscussing a recently commissioned Phocuswright report on the Shared Space /Homestay accomodation sector. The report covers an 8 country, 8,000 person survey in December 2014. The survey found that anywhere from 10% - 20% of travellers are choosing the shared space / homestay option of accommodation. Some of the key findings are below
- Nearly one in 10 travellers in the US and UK rented a shared space last year , this compares to one in 5 for whole home rentals
- Participation in shared spaces grows to almost one in 5 in countries like China, Brazil and Russia
- Shared space accommodation sector rose from 3% in 2012 to 9% in 2014 in the US
- Number of millennials (18-34) renting shared space accommodation is up to 15%
- 53% of shared space renters are aged 35+, with 55+ making up 22% of the market, demonstrating shared stays are not just popular with young travellers
- Nearly half of all shared space renters in the US and UK have an annual household income of more than £50k
Fáilte Ireland will be borrowing the ‘Google Trekker’ over the next three months to capture many of Ireland’s remotest tourism beauty spots which haven’t yet been captured by Google Street View. - See more at: http://www.failteireland.ie/Footer/Media-Centre/Failte-Ireland-and-Google-Partner-to-Put-Ireland-o.aspx#sthash.LMegCDME.dpuf
We discuss in detail these findings, and trace the broader implications for the accommodation sector, and the challengs facing the shared space segment.
At the start of the show I am joined by phone by Brian Quinn on Ireland's Wild Atlantic Way in Co. Mayo. Brian is from Fáilte Ireland who have just announced that it is borrowing Google's hi-tech 'Trekker' to capture Street View images of some of the country's remotest spots.
The Google Trekker is a wearable backpack, mounted with a spherical device containing over a dozen cameras that gather images as it goes.
In this podcast an extended interview with Finian Murphy from Agility. We discuss the marketing implementations from the recent Same Sex Marriage referendum in Ireland. The Agility team put together the Stand Up For Equality campaign as part of the wider Yes movement.
Fionnán Nestor, Domestic Campaigns Manager of Fáilte Ireland talks to guest presenter Adam Baker about the Discover Ireland activity including the current 'This is Living' campaign. Fionnán also woked on the highly successful campaign for The Gathering in 2013.
Fionnán talks about the role of Fáilte Ireland with particular emphasis on how marketing functions in encouraging domestic tourism stays. He reviews the history of how Discover Ireland campaigns have evolved over the years, to emphasise how Irish holidays were positioned as a young, exciting option for locals to experience - with activity tourism being a big contributor.
In this episode guest presenter Adam Baker takes the helm from Alex Gibson with a special edition focusing on Sports Marketing with Patrick Murphy of Atomic Sport agency and communications strategy with Neil O'Gorman who is currently working with Irish national broadcaster RTE.
Guest on the show are Paul Dervan from Full Tilt Poker and Conor Byrne from Simply Zesty. In the show we explore the Anatomy of a Winning Marketing Case-Study' , namely the winning entry in the eCommerce category at the 2015 All Ireland Marketing Awards.
We discuss the brief set by the Full Tilt team to their agency Simply Zesty, and the overall importance of process for agency. The specific challenges of marketing in the online gambling space are explored with some candid insight by both my guests.
In this podcast we interview three of the students on DIT’S MSc Advertising course - Alison Tilly, Emily Clonan and Danny Cullen.The students recently presented their end of year pitch which took place in DIT Aungier Street on June 4th. The evening saw two teams present their campaigns for clients The Irish Times and TV3’s Red Rock. Alison Tilly, Emily Clonan and Danny Cullen. We discuss the account management, creative and media challenges in addessing their cleints' briefs.
And by telephone I am joined by Eimear Faughnan, from Kantar Media TGI about some rescent research they have conducted digital and mobile markeitng trends.
A show deicated to revireing the APMC STAR Awards held in April 2015. The awards are a showcase of the best in Irish sales promotion campaigns. The annual APMC promotional marketing Awards have, over the last twenty-two years, helped to raise standards in sales promotion and promotional marketing. Just as importantly, they publicise the contribution which promotional marketing makes in helping a broad spectrum of companies achieve their marketing objectives. The APMC Star Awards provide the opportunity for promotions to be compared and judged by a panel of expert judges.
The guests for thsi special show are:
Peter Mahon, Managing Director, The Delta Group – and one of our panel of judges for the 2015 APMC Star Awards.
Richard Johnson, Director of Pulse Group and Board Director with the APMC. Richard also sits on the Board of the IMC (part of the EACA) on behalf of the APMC.
Paddy Daivs, Account Director with Imagine Marketing.
The ICAD Awards are an opportunity for Ireland's creative talent in advertising and design sectors to showcase their best talent. Among the Gold winning campaigns for 2015 was that created by 8020 for their client, The Immigration Council.
Plus we explore the challenges of marketing to the older customer with founder of 20Plus30 Dick Stroud.
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf TWe’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
Live in studio in this podcast we talk to Colin Lewis, Director or Marketing bmi British Midland Airlines, and there is also a report from the Phocuswright Europe conference held in Dublin....
Read more:
Colin Lewis and myelf discuss a number of issues - the comparison between marketing in the UK and Ireland, and how marketing technology is evolving and how the marketers of the future need to get up to speed quickly.
About Colin Lewis:
Colin is the Director of Marketing for bmi - British Midland Airlines - working in the UK and, indeed, commuting there. Colin held senior marketing roles in huge UK brands such as 118 118 Directory Enquiries and Thomas Cook
Colin has just been selected as one of the UK's top marketers, as he has been chosen as one of Marketing Week’s 2015 Vision 100 – the 'brightest, best, most visionary Marketers in the UK in April 2015. In 2009, Colin was voted 'Marketer of the Year' in Ireland, and is a Fellow of the Marketing Institute of Ireland. Colin has an MBA and MSc degrees.. He is the Founder and Programmer of DMX Dublin digital marketing conference.
And at the start of the podcast, a report from the recent Phocuswrigt Europe conference; the event is fast gaining a reputation as Europe’s premier conference for high level travel executives to understand what’s happening in the business...and for new tech start ups to get on the radar. In the podcast I speak to the winners and runners-up in the European Travel Innovator of the Year Award at Phocuswrite Europe, respectively Charlie Osborne, from Triptease, and Kevin O'Shaughnessy from Indigo. At the start of the podcast I speak to keynote speaker Marco Ryan, Chief Digital Officer of Thomas Cook Group....The company is a vast organisation which is strongly vertically and horizantally integrated offering numerous opportunities to interact with their customers...I begin by asking Marco to outline the advantages and disadvantatges of having so many touch points.
In this interview we have an extended discussion with founder of Irish travel company ClickandGo.com which celebrates five years in business this month. Paul and I discuss a wide ranging set of issues, including the history of the company, online buying behaviour, the role of social media and public relations in marketing a travel business.
Plus Patrick O'Donoghue, MD of the Gleneagle Group tells me about a new initiative The Learning Resort, which seeks to position Killarney as a location for learning experiences. The Learning Resort will welcome internationally renowned Master of Story-Telling, Robert McKee on May 22nd.
In the run in to the Phocuswright Europe Conference taking place in Dublin from 12-14 May 2015, we have a special edition of the show featuring... Tony D’Astolfo, Managing Director, Phocuswright. Tony assumed leadership of Phocuswright in July 2013. A travel industry veteran, he is an accomplished executive with rich expertise in travel and technology and a passion for moving the industry forward Mike Webster, Co-Founder and CEO, Mobacar. Based in a small town in the west of Ireland, Mobacar is testimony to the abilily to scale a business on the web from anywhere - Mobarar is an online car rental distribution company employing over 30 people and was winner of last year’s Travel Innovation Summit Europe. Dermot O’Connor, Boxever's VP of Engineering and co-founder. Dermot is involved with Phocuswright’s Young Leaders Summit- an exciting development program for travel industry leaders under the age of 35 http://www.phocuswrighteurope.com/young-leaders-summit-at-phocuswright-europe – this program has run very successfully for 4 years for the U.S. Conference and is debuting the European program this year in Dublin. In the podcast, as well as previewing the various elements of the conference we take a more general look at some travel and tourism issues including destination branding, social media influences, mobile tech and travel, and disruptive innovations in travel.
In this podcast a feature interview with Zara Flynn, who is managing director of new agency Guns or Knives, which is part of the wider Rothco group. Now in business for 20 years, Rothco has grown to become Ireland’s top independent creative agency with an enviable client list. Three years ago Flynn helped Rothco to help develop Rothco Social+. which has now metamorphised into the new entity. In our interview we discuss how brands are increasingly turning to experiental types of strategy to foster and cement relationships with customers.
Also we are joined by telephone by Brian Sweeney from The People Group to review the marketing recruitment scene in 2015 - a buoyant sector is experiencing key shortages in the digital sectors in particular.
In this podcast an extended interview with Ronan Kinahan, the head of Eyeful Ireland (a sister co. of Vibe Training & Presentations)
With a studio of 12 full time slide designers based in the UK, the companty create presentations for a host of clients globally
In the podcast we discuss the science behind presentation recall
Engagement is a big problem for all types of presentations nowadays which is compromising recall.
Among the issues we will address will be how PowerPoint is often used incorrectly, software alternatives pro’s & cons / video best practice / RECALL method > VARS / Messaging problems / Reading v presenting to audience. Ronan is offering a number of companies the opprortunity to have a complimentary presentation seminar - contact him on rkinahan@eyefulpresentations.com
At the start of the show I am joined by Steve Dann, founder of Amplified Robot and keynote speaker at the European Augmented Reality Marketing Conference, taking place in Dublin on April 29th, 2015. In our interview we discuss the current state of play in AR and also its sister technology Virtual Reality.
In station interview with Jimi McGrath, Account Director at Rothco about the AIB documentary #TheToughestTrade - the first documentary produced by Rothco. There is also pre-recorded interview with Matt Cooper (Founder) and Laura Swinton ( Editor ) of Little Black Book Online.
In this podcast we take a look at emerging trends in video marketing. In the week when Twitter launched Periscope we became the first Irish radio show to broadcast live using this new channel.
In studio I was joined by Russell Keating, Market Engagement Manager for Sony Ireland and Diarmaid Mac Mathúna from Agtel.Russell is responsible for account management of key global sales accounts in Ireland and also manages generic marketing, advertising and PR for Sony Ericsson Ireland.
Diarmaid leads the digital and video projects team at Agtel. He is as an award-winning producer/director and he's also a Sunday Independent Top 30 Business Tweeter.
In this podcast there are interviews from an evening event hosted by the French tourism promotion agency - Atout France. Speakers from Nantes and Normandy Tourism outline the various attractions on offer to Irish visitors in 2015.
And An Post's Gavin Fox discusses the strategies available to businesses to use Direct Mail as part of their overall marketing strategy. In the podcast he discusses the innovative Senses campaign that the company ran to showcase the fleibiltiy that the medium offers.
In this podcast guest presenter Dave O'Sullivan from Ignition Integrated Ideas People --- he is joined by Siobhan O'Connell Marketing Director of Business Plus Magazine and Fiona Heffernan, Head of Direct Mail at An Post to preview the big Irish marketing awards taking place in May - the AIM All Ireland Awards from the Marketing Institute and the An Post Marketing Awards. Among the brands reviewed are Eircom, Electric Ireland, Tesco Ireland, Musgraves, Lidl Ireland, Irish Distillers, Liberty Insurance and Kerry Foods.
In this podcast an extended interview with Kevin Rowe, whose company -KR Events - has become the leader in designing and implementing the Strictly fundraising event for numerous sporting and charity groups in Ireland. In the podcast we discuss how he started the company, the success of the Strictly format, and how he markets his business.
Also, by telephone I am joined by CEO of IAPI, Tania Banotti, who discusses the new initative to foster creative talent in Ireland, where four young creative will get the chance to take part in the Cannes Lions Festival.
And Mick O'Keefe previews the Irish Sponsorship Summit, taking place on February 26th.
This podcast has two interviews. In the run up to the forthcoming European Augmented Reality Marketing Conference on April 29th, we speak to Keith Jordan, founder of iTagged who are conference Silver Sponsors. We discuss Keith's business background, and the story of the foundation of iTagged, a leading company in the augmented reality space. The evolution of agumented, virtual and now mixed reality are the subject of discussion too.
The podcast also features an interview with Tom Ponsonby from Exsite.ie Tom discusses the company's services and trends that are happening in website management.
In this podcast there are three interviews:
David Glynn tells us about the background and details on the OMiG Digital Summit in Galway.
Kathy Troy, Senior Planner, from MCCP takes us through the agency's top marketing trends for 2015.
James Corbett from SimVirtua discusses the impact of the announcement of Microsoft's foray into the exploding Augmented Reality space with the launch of HaloLens.
In this podcast I have a wide-ranging interview with Niamh Bushnell who was recently appointed as Dublin's first ever Start-up Commissioner. Among the topics I cover are: What does the role entail - who is funding it - what are Niamh's hopes for how the role might evolve?
Dublin has been incredibly successful in attracting so many of the world's top ICT companies to locate their European HQ here -how can that be exploited to ensure a vibrant eco-system of start-ups?
What are the barriers to start-ups that you are hearing about? Financial / Infrastructural / Training / Networks etc.
Plus I pay a visit to the Irish Whiskey Museum to sample the capital's newest visitor attraction and learn more about the marketing strategy behind it.
In this podcast there are two interviews:
Fenella Fay, Head of Marketing Communications Meteor discusses the Meteor ‘Christmas Unlimited' campaign featuring Nicholas St Wenceslas: misanthropist, Christmas magnate and CEO of Christmas LTD – a “Gordon Gekko” – and the star of the new campaign Extensive digital aspect of the campaign
Rebecca Markey, CEO of IFP media and Deputy Chairman of Magazines Ireland discusses the issues they deal with; objectives of the association, The Irish Magazine Awards, and challenges to the industry – moving from print into digital; retail; postal costs; VAT rates etc.
This podcast is an extended interview with Paul Hayes from BeachHut PR. Our interview is wide-ranging, covering Paul's early career with Havok Games, the indigenous gaming sector today, the industry group he set up - Games Ireland - and moves to discuss practical actions that can enhance the marketing and public relations for tech companies. We discuss whether there is an Irish Angry Birds?, the role of devices in driving tech adoption, the way Scandanavian companies adopt a global perspective from the start, and transaction officers' role in helping the fortysomething entrepreneurs grow their business. We conclude the discussion by talking about Flounders - a fringe unofficial Web Summit event that he organised along with Noel Toolan, Pat Phelan, and Mark Little...this event became a safe place for some hard truths about failure and the need to 'fail upwards'.
A special report from the 5th Augmented Planet Conference held in Google Campus on November 17th, 2014. There are interviews with speakers and delegates from Wikitude, Ignite Media, Amplified Robot. I also visit the British Museum to experience the Gamar AR Gift for Athena app. And finally I am joined in studio by young Irish AR entrepreneur Jack Hayes from Halo AR. Jack pitched at Web Summit and is currently developing in the area of wearable eyewear to run AR applications.
An interview with Rachel Dalton, from Rachel Dalton Communications, who are organising a conference - Pruse Power - in Dublin on November 25th to address the topic of Marketing To Women. Rachel will share international reasearch findings on how marketers need to adapt their product development and messaging when communicating with female audiences.
Also in this podcast Damian Scattergood from Star Translation about the dangers for marketer who are working in international markets when things get 'lost in translation'.
The Dublin Websummit, spearheaded by Paddy Cosgrave, saw over 20,000 delegates gather in the RDS conference centre to hear leading speakers from the worlds of the internet, business, sport, music and food. The Persuaders was there and got a chance to interview some of the delagates and organisers. In this podcast there a features on businesses in the augmented reality, business procurement, education and food sectors.
In this podcast, dedicated to the topic of Marketing Technology, I interview Ciaran Farrell ( Business Development Manager ( Isobar, Ireland ) and Julien Lynch ( AMNET)
Among the topics that we discuss are:
1.What are the innovative technologies impacting marketing today - and tomorrow?
2.How do we support new marketing strategies with the right technology strategies?
3.How can technology transform our marketing operations and customer experiences?
4.What management practices do we need to govern this new breed of marketing
5.How do we develop talent and culture to leverage marketing technology investments
In this podcast I interview James Byrne, Marketing Manager, Ireland for PML Group. Among the topics we cover are: Harp alcohol OOH campaign in Belfast - weather context based - how does it work? Earlier research that PML have conducted into OOH trends http://pmlgroup.ie/the-digital-effect/ Creative opportunities that digital OOK offers Smartphones and NFC and their impact on OOH Premium content - we discuss what is happening with architects / city authorities to build more innovative / striking OOH.
In this podcast I interview:
Conrad Jones - Conrad Jones Design and Virtual View App.
Pat Cassidy - Ambient Manager at Outdoor specialists PML Group Ireland.
With Conrad Jones, I discuss the growth in interest in augmented reality as a means of marketing. We focus on a new offering that Conrad is bringing to the Irish property market - Virtual View app. This app allows property owners, and their agents, a simple, cost-effective way to bring the print marketing material to life in a variety of formats including 3D model displays of properties for sale.
My interview with Pat Cassidy centres on how digital out-of-home technologies are evolving with lots of practical examples to share.
In this interview, I discuss both the theory and practice of Behavioral Economics on how marketing is practiced today with Mark Byrne, Account Director of Designworks.ie
Mark presents several case studies to illustrate some key concepts arising from recent, and past, research studies. We discuss the themes developed by some of the more popular writers in the area including:
Thinking, Fast and Slow. Daniel Kahneman
Predictably Irrational. Dan Ariely
Nudge. Richard H. Thaler and Cass R. Sunstein
Drive. Daniel H. Pink
In this podcast two interviews with start-up companies, in very different secotrs, but with common challenges of making an impact in a crowded marketplace.
Tim Kelly is the founder of ValueMyProperty.ie, a recent start-up which aims to provide both property buyers and sellers with up-to-date information that can better inform the transaction decision process.
Larissa Watson is a designer and entrepreneur from Belfast. Her luxury lifestyle brand is Goddess and Swift.
For each interviewee we explore the following questions:
Their own professional background
What prompted the concept and Brand Identity?
What have been your main customers? Do you segment the market into different customer types?
How important is the internet for their business?
How do you market your business and what marketing tips would they offer listeners?
What are the expansion plans - geographic / other services?
Colm Brady - Business Development Director, Europecar Ireland is interviewed in this podcast. We discuss a number of aspects of the car rental market; both domestic and international.
Buyer behaviour in the car rental market, understanding the distribution system, the differences between B2B and B2C markets, and the marketing strategies employed.
This podcast is a profile interview with Shane Mc Gonigle, founder of Winsight which he founded when he stepped down from the helm at Leo Burnett Ireland in 2012. Shane held the position of managing director of Burnett's Ireland divsion for over a decade. Shane founded Winsight to build on his passion for innovation and new product development, and in the podcast we discuss in detail how marketing and product innovation are inextricably interlinked.
An interview with Kay Mc Carthy, from planning agency, MCCP, who spoke at the Cannes Lions Festival on the topic ' The Death of Planning ' Cannes Lions International Festival of Creativity titled ‘Planning for the death of planning, as we know it’
In the podcast we ask Kay what was the audience reaction.
Cannes Lions 2014 had more than its fair share of celebreties in attendance....
o Sarah Jessica Parker
o Maureen O’Dowd, New York Times
o Rebecca Eton, content curator for Downton Abbey o Calvin Klein
o RGA and Beats
o Kanye West
o Creative agency, Monkeys
o Keith Weed, CMO of Unilever
o Acacia 17
Also interviewed on the topic of branding is founder of Neworld Associates, Pat Kinsley.
In this podcast the first in a number of special reports from the Augmented World Expo 2014 which took place on 28/29 May in Santa Clara Convention Centre.... In the podcast I interview Dhanushan Balachandreswaran, founder of Canadian tech force, Sulon Technologies...using their Cortex mounted head-set was certainly one of my most memorable experiences at the event. Also interviewed is Martin Herdina, CEO of Wikitude, whose SDK has already been used by more than 40,000 app developers world-wide. Their AR system has been used in the Shard London, and also to create a virtual tourist experience in the city of York.
In the second part of the podcast, I interview Gary Disley, Marketing Director of eircom Business Solutions. Topics we discuss are:
- challenges of B2B compared to B2C,
- how marketing works within a large organisation like eircom, and
- why eircom are investing in Digital Boost and the eircom Spiders
Kay McCarthy, the founder and CEO of the Dublin-based planning agency MCCP will be flying the flag for Ireland when she delivers a talk at this year's Cannes Lions Festival in June. In an extended interview Kay talks about her paper 'Planning for the death of planning, as we know it' which will address topics like data, insight, strategy and creativity. We discuss the role of the planner today as well as the skill-sets required for a career in planning. Plus an interview with Alex Walsh from the UK Direct Marketing Association who will preview a talk he will deliver at a forthcoming IDMA seminar on the impact of the new 2015 Irish postcodes. We discuss how postcodes help with data and how they help with segmentation, targeting and campaign planning.
In this podcast there are three interviews:
Jill Byrne, Business Development Manager at Planning Consultancy MCCP talks about the agency's client base, and announces that founder Kay Mc Carthy will be the only Irish presenter at this year's Cannes International Advertising festival.
The guest speaker at MCCP's GameChanger event was Marketing Director of Kepak Foods, John Anderson, and I got the chance to discuss with him the repositioning or their Rustlers brand from a target market that was oriented at 'lads' to a more broad family appeal.
Finally in studio for an extended interview I talk to founder of Bullet.ie Peter Connor. Bullet provide a cloud-based accountancy solution for SMEs. We discuss the points that arose in a presentation that Peter made to an Eircom Spiders workshop....lots of practical tips to build marketing presence on a shoestring.
An extented interview with founder of Von Bismark, Eoghan O'Sullivan. Founded in late 2011 Von Bismark released their first commercial product – the “VB Wardrobe” in 2013. The Wardrobe uses live motion capture and allows consumers to control the interface from a number of metres away using only their hands. Utilising augmented reality users can then try on virtual outfits, take pictures and share content within seconds. To date the Wardrobe has been used as a marketing and sales tool for retailers and advertisers with some of the world’s largest brands taking advantage of the Wardrobe since launch. They recently exhibited the hardware at the inaugural European Augmented Reality Marketing Conference.
In this podcast interview Niall Carson from Go Car describes the company's start -up marketing strategy. Go Car is Ireland's only car sharing initiative, offering short term car rental to members on a hourly basis. It's somwhat similar in concept to the hugely popular DublinBikes initiative, and has been enjoying huge growth rates since its launch, with over 30 locations now served by 50 cars.
In anticipation of the Bord Gáis Energy Social Media Awards 2014 taking place on June 5th, this podcast we interview founder of the , Damien Mulley and co-founder of Funky Christmas Jumpers Fabio Molle. Fabio was a winner in 2013 and in the interview he tells the story of his business and how social media marketing is at the heart of everything that they do.
Towards the end of the podcast I interview Orla Strumble, who is head of marketing at the Irish Greyhound Board. Greyhound racing has been growing in popularity, and has been successful in reaching out to new target markets - among them the marketing community, who see it as a great way to build relationships with clients and employees alike. We explore the marketing strategy behind the rise in popularity.
In this podcast I interview Keith Bohanna. Keith is part of a boutique consultancy, NearFuture, which helps businesses and organisations make sense of their evolving commercial strategies for dealing with digital.
He also has a core passion for small scale food producers & the role that branding and marketing plays in their growth. His blog, Biabeag, contains nearly 200 blog posts on this topic since 2010.
He kicked off a series of very successful Meet The Maker events in January and is now running a one day event Outstanding By Design taking place on May 10th. In this podcast we discuss the speaker line-up and some of the issues surrounding branding and packaging design for artisan food producers.
An interview with keynote speaker at the inaugural Augmented Reality Marketing Conference, taking place in Dublin on April 15th, 2014 - Mike Halstead. Mike is Managing Director of HH&S Group has more than 30+years in promotional marketing. He has a track record of employing new technology into tried and tested promotional mechanics. He Joined Saatchi & Saatchi in 1981 as a graduate recruit and in 1983 moved over to the newly created Saatchi below-the –line marketing agency The Sales Promotion Agency, becoming Group Account Director on British Airways account.
In 1987 he founded a new sales promotion agency HH&S Group with Associated Newspapers, Pepsi and Pizza Hut amongst the first clients. Associated Newspapers is still a client after 27 years. Developed one of the early TXT2WIN
In 2007 Mike created the digital consultancy m2end specialising in Augmented Reality.
Clients include Volvo, Turner CNN, Royal Mail and Marston’s.
Mike’s presentation will be on Augmented Reality and Sales Promotion.
A new channel for tried and tested SP mechanics
A perfect match. AR, new digital technology channel with lots of functionality, a little misunderstood but bags of “hyped” potential and Sales Promotion the established, much used and abused, tried and tested, always looking for a new suit to reinvent itself. The backbone of many a brand and marketing campaign. Is this a good match? Does this relationship have the staying power or just another one night fling?
In this podcast we have an extended interview with Veronica Canning who has just published Your Brand: Advance Your Career by Building a Personal Brand. We discuss the process of managing one's personal brand and the pitfalls involved.
Also there is a phone interview with Eoin Wrixton from Wide Eye Media ( formerly Carlton Screen Advertising); we discuss the cinema advertising market in Ireland and also the impact that digital technology is having on the sector.
Finally we get a chance to hear what must be Ireland's youngest marketing professionals Adam Barry who is responsible for promotion of an innovative app ChoreMonster.com/adam
Pictured are Adam Barry with Veronica Canning
In this podcast two interviews...firstly with Marino Fresch, Head of Marketing at Eventbrite who provide software for both paid and unpaid event planners, and in-studio is Stephen Dunn, Group Sales Director for Brand Connections Global. Stephen discusses the airplane table-top advertising market - a fascinating opportunity for adverisers to connect with a captive audience....plus we are happy to be media sponsors for Augmented Reality Marketing Conference taking place in Dublin on April 15th...more details in the podcast.
In this interview presenter Hugh Hick interviews Damian Mulley from Mulley Communications who comments on the acquisition of WhatsApp by Facebook
Alex Gibson interviews Kara Maher ( from Frock n Fabulous ) about the marketing strategy for high-end fashion boutique rentals and, at the end of the show, Hugh Hick talks to David Glynn about how an Online Marketing Awards is celebrating digital marketing excellence in Galway.
An interview with the founders of Tapastreet.com Joe Mitchell CEO and Kathryn Tunney CMO about this new app which promises to link the worlds of social media and local consumption.
Also Eoin Clarke from USwitch.ie talks about the Irish Broadband Awards which they have just announced as title sponsors.
A preview of the forthcoming DMX Dublin 2014 Digital Marketing Conference. Guest presenter Colin Lewis interviews two of the speakers.
Tessa Barrera is the current Head of Social Media for Lexis, the Recommendation Agency where she works on creating online and offline conversation for brands to increase their reach.Prior to joining Lexis, Tessa was the Global Head of Social Media at Red Bull. She was responsible for the creation of both global and local market social media strategies in 165 countries, with a focus on building engaging and interactive social and digital activities across all parts of the company. She oversaw close working relationships with all the major social media channels and Red Bull’s properties to drive constant innovation in line with new developments.
Ian Bolton is MD of Teebusters.com who promote fashion related items on a timed limited basis. Teebusters works with designers from all over the world, to create a community that selects the designs that are promoted for sale. 2013 was Teebuster’s first complete year of trading, developing a set of fanatical followers very quickly, establishing a network of designers worldwide and now selling to 42 countries.
In the review of 2013 - The Marketing Year, I've telephone interviews with top US marketing author, consultant and commentator, Joseph Jaffe - whose latest book is Z.E.R.O. - and communications consultant Margaret E.Ward from ClearInk. In studio I'm joined by branding specialist Gerard Tannam from Islandbridge Brand Direction.
Our discussion is a broad ranging treatment of the highs and lows of the year. We discuss some of the celebrated marketing faux-pas of the year, as well as some case-studies of companies who got it right.
Among the examples and points discussed:
Melt Bar and Grill
Why the 'Next Best Thing' is not the most important thing
Instagram Direct
Oreo Superbowl Tweet
Beyonce's unconventional album release
Nike - The Data Company
Keogh's Irish Crisps - the story of the potato field
Pantene's Anti-Sexism Adverts
In this podcast interviews with:
Paula Mc Carthy, Branded Content, TV3 Group, who talks about the media sponsorship deal that TV3 have struck with Brennans Bread to cover their Christmas movie line-up.
Clare Dunne, President Irish Travel Agents Association and MD Travel Broker, talks about the trends in the travel agent market
Conor Lynch: Connector 360 is interivewed about a specially developed app that his company have developed to encourage more people to give to charities at Christmas...
An extended interview with CEO of Homestay.com - Alan Clarke - Alan was formerly Head of Gaming at Paddypower. Homestay was established by Tom Kennedy, one of the co-founders of the major player in hostel bookings, Hostelworld. Kennedy's masterplan is to put a similar booking and organisational structure on the massively fragmented home-stays market. This is where people come and stay in other people's houses for a fee. It is one of the fastest growing sectors in the entire tourism and accommodation space. In our interview I discuss the parallels between the homestay and hostel markets, as well as the broader marketing strategy and segmentation in the homestay sector.
I am also joined by new arrival to Dublin's digital markeitng scene - Ivan Ariel. Ivan, who works for Connector 360, is a Brazilian national with extensive experience in developing websites and social media strategy in his native country. He shares some case-studies from the Brazilian market in the cosmetics sector.
Interview with Mathijs Gajentaan, Chief Commercial Officer at twnkls -Dutch Augmented Reality specialists based in Rotterdam. In our interview we define Augmented Reality and discuss how it is seen as an increasingly attractive technology for marketers to engage audiences. We discuss a number of case studies where AR has been developed.
In-studio I am joined by two of the Interactive Direct Marketing Association council members Colin Stoddard and Dave Furney who will be discussing a survey that the IDMA are currently running. They also discuss developments in Ireland's direct marketing sector.
In this podcast I am joined by panelists Gerard Tannam, Managing Director, Islandbridge Brand Direction and by Paul O'Grady, Group Commercial Director, Mercantile Group. We discuss the challenges for companies to truly put themselves in the customer shoes. The particular challenges of using social media to engage customers are discussed. Paul gives some very good examples of how they differentiate their messaging across many of their brands such as Whelans, The Village and Mercantile Bar, and their restaurant brands. Gerard discusses how companies need to avoid the temptation to have a blanket approach to social media marketing. Companies need to be very sensitive to the audience contexts.
In this podcast I'm joined in-studio by Paul Bridgeman from Vocal.ie and by telephone by David Glynn from the McWilliam Park Hotel, Mayo. We discuss a wide range of social media marketing issues. Snapchat as a channel for marketing is among the topics investigated, and Paul discusses some findings from the Vocal Digital Trends Survey
In this podcast I am joined in studio by Maeve O'Gorman Digital and Social Strategy Director - Mindshare Ireland , and Conor Lynch CEO of connector360. We are also joined on the phone line by Steven Roberts, Head of Marketing - Griffith College, Ireland.
In this podcast Maurice Collins, founder of HRBR, Hair Restoration Blackrock, Dublin, discusses the marketing aproach his company use to building a market for their services. We discuss the role of testimonials in building customer confidence, the legislative context and how new media is playing an increasingly important role.
Also on the show an interview with Simon Healy from TotalHealth.ie a new chain of independent pharmacies.
Finally in the show, Paul Ebbs, discusses the launch plans for DIT's Construction Innovation Lab.
In this interview MD of Pembroke Communications, Mick O'Keefe joins me for a wide ranging discussion on the relationship between Sports and Sponsorships. Pembroke Communications recently conducted survey research around sponsorship at Electric Picnic, and Mick shares some of the main findings. Among the brands discussed are #Bacardi #Heineken #Vodafone #ElectricIre Also joining us for the discussion is Philip Peake Sales, Operations & Commercial Manager at Irish Greyhound Board Harold's Cross racecourse.
We also discuss the PR dimensions around the Arthur's Day controversy
In this podcast a special interview with Mark Cullen, specialist consultant in customer engagement. In the interview discusses how companies use internal customer data for insight as well as commissioned survey research. We discuss the key metrics that companies are using to assess customer satisfaction, from the concept of Net Promoter Score ( which has merits in loyalty measurement ) to Customer Effort Score ( which assesses how easy customer find it to interact with companies).
Also interviewed is Dr. Catherine Logan, Nutrition Manager with the National Dairy Council, who discusses their sponsorship of the Milk Advertising Awards, as well as the marketing activities of the Council.
In this show I am joined by Alan Andrews, founder of Coffee Culture. Alan discusses his background in hospitality, starting with studying at DIT Cathal Brugha St, to today, where his company Coffee Culture span a number of businesess centred on excellence in coffee production and serving: roasting, barista training and cafe consultancy. In the interview Alan's passion for coffee shines through, and he offers some excellent marketing advice to cafe owners to maximise their business.
In this podcast the topic of travel blogging is discussed. Joining me was Rick Calvert who is bringing TBEX to Dublin in October 2013. TBEX ( Travel Blogger Exchange ) is the world's largest travel blogging convention. Rick discusses the growing influence of travel bloggers on destination choice, and how even traditional print channels are being impacted.
Also in this podcast there is a report from Edwina Neilen on the recent IAPI Industry Census.
And towards the end of the podcast, LinkedIn expert Greg Fry gives me some top tips to use LinkedIn for marketing purposes.
In this podcast, Sarah Fitzpatrick from Tourism Ireland discusses the web marketing strategy of Tourism Ireland, who recently won an accolade as one of the Top 10 Coolest Tourism Destination websites from The Sunday Times. We discuss the way that social media marketing is integrated into the tourism destination web strategy, as well as future development plans for the Tourism Ireland website.
Also joining me to to discuss their new venture to disrupt the PR landscape are NiallHarbison and his new business partner Emma-Jane Power who have recently launched PRSlides.com.
The idea is to change how brands interact with both traditional and digital media. Making PR more affordable and relevant to brands and media in the Digital Age is a key aim of the start-up. We discuss the business model for the new venture and also explore the marketing strategy behind the company.
In this podcast there is a discussion on the topic of Ethical Marketing with Interviewees Sheena Horgan and Rory Brennan. Sheena Horgan is a regular contributor to Irish Marketing Journal and recently penned an article on the topic of Ethical Marketing, where she reviewed a recent Nielsen survey into consumers' attitude to ethical consumption.
Rory Brennan is MD of Marketing Career Recruitment and offers his insight into opportunities for recent graduates of marketing, and interview tips.
In this podcast guest presenter
David O'Sullivan from Ignition Marketing is joined by a panel of marketing heavy-hitters:
Amie Peters, Head of Direct Mail, An Post
John McGee, Editor of Irish Marketing Journal
Nicky Doran, Head of Marketing, Bord Gais
Among the topics discussed were: the good weather and marketing sentiment, local marketing and identity, marketing graduates competencies, are we getting sidetracked by digital and overlooking fundamentals and other disciplines of marketing, how legislative changes will impact on sports sponsorship, the value of sponsorships, naming rights, integrating a single promotional message for Ireland.
In this podcast guest presenter Edwina Neilan reports from the IAPI Future Heads event - The Big Grill - held in July 2013. In the podcast Edwina interviews Deputy Managing Director MediaVest Ireland by telephone, and she reports from the event with interviewees Kieran O'Donovan ( Cawley Nea ) Antonia Mc Taggart ( Starcom ) and Mark Tanguy ( Mediavest ).
The IAPI Future Heads is a group of young people in the Irish advertising industry who wish to connect, inspire and foster new emerging talent within the advertising and communications industry. The Big Grill event offered chance to younger entrants to the advertisng industry network with, and hear the views of, leading members of the Irish advertising industry on their experiences.
In this podcast guest presenter Pat Mannion, from JC Decaux Ireland, interviews Liam Pender and Mark Lynch, who have recently formed Open Communications - a media communications consultancy. Mark Lynch is a former MD of Mindshare Media and Viseum, while Liam Pender has held a number of senior positions in the Irish adveritisng sector, most recently as Media Director of Cawley Nea TBWA. The company has a blue chip list of clients including Heineken, Danone, and Bord Gais Energy.
Open Communications aim to help clients in maximising return on investment in marketing communications - among the services they offer are media audits. In the interview the relationship between the auditor, agency and client is discussed including the development of agreed KPIs, and the need to develop a strategically strong media plan.
In this podcast guest presenter Ronan Kinahan from Vibe Training discusses the dimensions of making better presentations with MD of Eyeful Presentations Simon Morton. Simon and Ronan share some practical tips to enhance your communication skills for any audience. Later in the podcast Ronan interviews Patrick Murphy who has recently joined Atomic to set up the Atomic Sport division, which specialise in Sports Marketing activity.
In this podcast we hear from Damien Mulley who previews a forthcoming seminar on the topic of Online PR which he is running on September 2nd. Among the topics we discuss are the tools that can be used to maximise a company's effectiveness in PR and the challenges of crisis communication using online channels.
In studio I am joined by the Managing Director of O2 Media, Fintan Lonergan who discusses some case studies on mobile marketing including ones for Heineken and Avonmore brands. Fintan shares some insights from some proprietary research that O2 have conducted into Smartphone useage.
In this podcast I talk to Paul Moran, MD of Mediaworks.ie about the impact that the departure of Pat Kenny to Newstalk will have on the radio landscape and in-studio Shane Mc Gonigle from Winsight.ie discusses the recent announcement of the proposed merger of the Publicis and Omnicom groups.
On this edition of the podcast I discuss the topic of entrepreneuship with Brian Keegan ( pictured with me ) and Orlaith Carmody who are President and Communications Chair respectively of the newly launched Irish Chapter of Entrepreneurs' Organisation. The Entrepreneurs' Organization (EO) is a global business network of 8,000+ business owners in 122 chapters and 35 countries. Founded in 1987 by a group of young entrepreneurs, EO enables small and large business owners to learn from each other, leading to greater business success and an enriched personal life. The organisation aims to build the world's most influential entrepreneur community, which aligns with a mission of supporting entrepreneurial education and engaging entrepreneurs to learn and grow.
I begin the show by interviewing founder of new Irish owned Social Platform Phlok, who are planning the creation of 100 new jobs over the coming 18 months following investment of $600,000.
With the investment of $600,000 from private and institutional investors, Phlok will be recruiting over 100 new staff in the areas of Software Development, Sales, Training and Account Management over the coming months across the island of Ireland.
Phlok is a unique rewards platform that offers end-users the opportunity to earn virtual currency as they interact with businesses on Phlok. In this podcast I interview Paul Graham (CEO) to discuss the business model for the company as well as the challenges faced by a serial entrepreneur. Download on the link below.
In this podcast I'm joined by Kerrie Finch of Dutch PR and Reputation Management agency FinchFactor from the Cannes Lions Advertising Festival where she reports on the week's events. Among the topics discussed are:
Highlights of winners in Cannes
How the traditional agencies are evolving to incorporate digital
What is the general sentiment in Cannes this year and "most talked about" topic?
First year for a Lion for PR? Does this mean that there is now greater value placed on PR?.
Kerrie is the Netherlands representative for Cannes Lions. She is a true Cannes aficionado and has a number of clients in Cannes that are weighed down with gold and silver Lions i.e. BETC (for Evian), MediaMonks (KLM, Volkswagen, Ballantine's), and Agencia Africa.
Also on the show I am joined in studio by Paul Bridgeman from Vocal.ie . Paul has Vocal from New Zealand where he headed up the top digital agency, Spitfire, who he joined after 2 years as digital marketing manager for Harvey Norman. In our discussion we get his take on the Cannes Lions as well as discuss what insights he gleaned working in Australia and New Zealand. We also discuss the Vocal Digital Trends Survey which has just been launched.
This is a very special podcast edition of The Persuaders, recorded in Santa Clara CA, at the Augmented World Expo(AWE). I got a chance to attend the conference and speak to many of the keynote speakers, exhibitors and delegates. This is the fourth year of the conference and expo and the diversity of speakers and topics is testimony to the growing interest in Augmented Reality ( AR ) ..indeed one of the keynotes, mobile marketing commentator Tomi Ahonen, who features in the podcast, has predicted that AR will be come to be viewed as the 8th Mass Media.
My series of interviews explores how the marketing profession should engage with the technology of AR and offers lots of practical examples of best practice.
In this podcast reporter Edwina Nelihan was at The Clarence Hotel for the Mad Women Altogether event held by IAPI on June 5th 2013. In the podcast Edwina explores with the panel participants the challenges and opportunities for more female participation in the world of advertising.
Plus Eimear Faughnan from Kantar Media TGI discusses the main findings from their research into Irish consumers - trends explored incude financial, FMCG and media consumption patterns.
In this podcast, Professor Mary Lambkin from UCD Michael Smurfit Graduate Business School discusses the latest Consumer Monitor Q1 report for 2013 which is produced in conjunction with the MII ..consumers are exercising caution by paying down debt, even when they have secure incomes....
..... plus Managing DIrector of Keogh's Crisps, Tom Keogh discusses the process of developing a consumer brand in a notoriously tough sector.
On this edition of The Persuaders, Caroline Erskine from WomenonAir.ie and Orlaith Blaney from McCann Dublin discuss the issue of how to encourage more women to appear on the airwaves, especially in business and science programming
.....plus David O'Leary from agency 80:20 discusses the launch of a new company in the social business space...RipplePlatform
In this podcast a feature interview with Eoin Clarke, Country Manager - Ireland for uSwitch - the online price comparison and switching service which this week received full accreditation by the Commission for Energy Regulation (CER) in Ireland.
And a telephone interview with Eamonn Hession from Puca about an innovative app they have developed for the Fyffes brand.
Chief Technical Office of SocialMedia.ie is my guest on this edition of The Persuaders Marketing Podcast. Barry and I discuss a number of critical issues facing companies doing social media marketing. The link between software developers and marketing professionals is discussed.
In this interview founder and MD of Zoodigital discusses some case studies in digital marketing with particular strategy angles:
European Commission - raise awareness of the benefits of the EU for young people
European Commission - raise awareness of funding for Sicence and Innovation
Tweetsinspace
http://www.zoodigital.ie/thats-us-on-the-telly/
Brand positioning / loyalty
innocent smoothies:
The goodness HQ
http://www.zoodigital.ie/innocent-goodness-hq/
Innocent goodness juicer:
http://www.zoodigital.ie/the-innocent-goodness-juicer/
We also take a look at how Unilever Ireland used Augmented Reality as a means of showcasing a deoderant product in a retail context.
At the start of the podcast there is an interview with Lydia Rogers from Connaught Gold who discusses the recently launched integrated campaign for that brand.
In this podcast I'm joined from Amsterdam by Kerrie Finch, Managing Director of Finch Factor talking to us about PR Salon event that Finch Factor organise and also speaking to me is Francesco Condorelli, the CEO of CraftenAmsterdam 2013, the first of its kind.
David O'Leary, Chair of the APMC, is in studio to talk about their forthcoming awards and the state of play in the sales promotion sector.
A special podcast to discuss the issues in managing Agency / Client relationships. Guest presenter, Pat Mannion, from JC Decaux is joined by Dave O'Sullivan from Ignition marketing consultants and Mark Byrne from Brand Union branding consultants.
At DMX Dublin 2013, welcomed over 600 delegates to an action-packed day with a world-class conference agenda.
DMX Dublin is powered by The Marketing Institute, the professional body for marketing people and the voice of marketing in Ireland for the last 50 years. This podcast features a number of interviews with attendees and keynote speakers including Teddy Goff, head of the digital marketing activity for the Obama re-election campaign.
Conor Byrne Head of Digital at The Dialogue Network about Social Media Marketing disasters such as Mc Donalds and Starbuck's to Taco Bell and the lessons for marketers....plus Dale Longmore from Brand Social is in studio to discuss some of the emerging social media tools such as Thumb, Vine and Pheed.
In this podcast an interview with Barry Hand, Marketing Manager of GrabOneEscapes.ie about marketing a business via coupon deal websites....GrabOneEscapes.ie are part of the INM Group and feature travel offers. Also Stephen Conmy from TheAppys.ie and DigitalTimes.ie tells me about the GSK App-cademy 2013. The GSK App-cademy is about bringing software development leaders and third level students together. The goal of the GSK App-cademy is to promote mentoring, positivity and jobs in app development.
In this podcast guest presenter Colin Lewis takes the reins addressing two topics.
The first topic is about how to brief and deal with digital agencies, with Dave Douglas, MD of ebow, a Dublin digital agency, discussing among other things, responsive design specification, how digital marketing is really the same as traditional marketing, and the discussion on budget. Among the case studies discussed is a recent one they did for Safefood using infographics.
In the second part of the podcast there is a discussion The Future of Newspapers in a Digital World, with Chris Lawson, the former Director of Content Sales & Marketing, Guardian News & Media. Among the talking points are the dangers of cannibalsation for publishers going digital, paywall vs non-paywall models - the solution of how to package the content in an efficient way is also discussed. The example of the travel and music sections are discussed, and the company's approach to move beyond mass marketing to individual, data driven, customer communications. Chris will be a keynote speaker at the digital marketing conference DMX Dublin on March 13th.
In this podcast we're trendwatching with Lead Analyst from Trendwatching.com - David Mattin. 2013 has been described as the perfect storm of necessity and opportunity - in this podcast we review in detail 5 of the key consumer trends identified by Trendwatching as crucial to follow in 2013. The full report, with analysis on 10 trends in total, can be accessed HERE.
Also interviewed is Jill McGrath, CEO of TAM Ireland, whic previews a forthcoming AAI Toolkit Seminar on the 26th February ' How shoppers behaviour is changing and the role that price, promotion and advertising strategies play in this'. We discuss how the recession has impacted on consumers' retail shopping habits, and whether this marks a fundamental shoft in behaviour.
In this podcast an interview with Orlaith Blaney, Chair of IAPI, and CEO of McCann Dublin, in the run up to a forthcoming seminar on Getting More from the Client Agency Relationship, discusses the pitch process from advertising agency perspective. Among the topics we discussed were the Public Sector procurement process in relation to advertising, the importance of the advertising pitch presentation itself, and the extent to which to which advertising is becoming more global in nature leading to a squeeze on advertising agencies.
Also Digital Marketing Institute boss, Anthony Quigley, is in studio to run through some trends in mobile marketing, the continued importance of search, the nature of app useage, and the general infancy of the sector, and the launch of Free WiFi in Dublin.
A special podcast on the topic of sponsorship trends. In an extended interview with the Managing Director of Onside Sponsorship, John Trainor, we discuss a recently completed survey the company completed among Irish sponsors and rights holders. We examine growth areas for sponsorship such as airlines, energy and gambling sectors. The change in legistation governing alcohol sponsorship is also explored, as is the general attitudes among the public towards sponsorship.
In this podcast I discuss the interaction between design, branding and marketing with Niall Corcoran, MD of agency Creative Inc, who were recently successful in the development of the Intreo creative identity for the Irish Government. In our interview we discuss the process of creating a brand new identity, and the need for stakeholder interaction.
Also Clare Burke, President of the Irish Travel Agents Association joins me to discuss the performance of the travel sector in the run-in to the 2013 Holidayworld Show.
In this podcast an interview with digital marketing expert Colin Lewis who discusses some key digital marketing trends for 2013 as well as previewing the forthcoming DMX Digital Marketing conference which will bring together the largest ever collection of top international and Irish digital marketing speakers and practicioners.
Also David Glynn, Marketing Manager from McWilliam Park Hotel in Claremorris, Co. Mayo, who discusses the hotel's marketing strategy for the Irish market and which social media tools work for the property.
In this podcast an interview with Anne McCoy National Fundraising Manager for SVP Society of Saint Vincent de Paul. We discuss their Christmas Appeal including the messaging strategy behind their television campaign. The role of social media in developing strategies for youth audiences in particular is also explored.
Also interviewed in the show is Kara Maher, founder of innnovative upmarket designerwear hire company, Frock n Fabulous
Joining me was Declan Tully, Adforce.ie, Maeve O’Gorman from Mindshare and Dave O’Sullivan from Ignition. We discussed the new Shazam enabled TV advert for Volvo that was launched in Ireland. Media engagement company Shazam, in conjunction with Adforce.ie, is to unveil the first TV ad in Ireland enabled by its technology on behalf of automotive giant Volvo.
The new ad is claimed to be the only advertising solution of its kind in the Irish market, and the Shazam for TV service is attributed with enabling brands and agencies to incorporate a second-screen experience into their ads, leveraging recent trends in media multi-screening to engage active consumers and key brand influencers. We also discussed the Early Bird event from Mail Media Unit where the guest speaker was Casper Stylsvig, global sponsorship director of Manchester United.
In this special podcast a feature on female entrepreneurs....... Christina Golston from ChristinaBelle Jewellery Designs, Aileen Rogers from Readygirls.com, and Yasmine Beharic of Smart Wall Paint. In the podcast we learn about their motivations to get into business, their product lines and focus on the marketing strategies they employ to build their business.
In this podcast an interview with Tom Adams from Futurebrand. Tom was a speaker at the Marketing Institute of Ireland's National Marketing Conference and his presentation was part of a broader day themed 'Brand Ireland'. In the interview with Tom we discuss the reasons why countries need to brand. Later in the interview we disucss the impact of country brands in various brand categories as well as the Country Brand Index and the 15 emerging country brands.
In the second part of the podcast, I'm joined by Mark Brennan, co-founder of Tribal DDB Dublin where he discusses his own background in advertising, and the reasons leading to the Tribal launch in the Irish market.
In this podcast an interview with Tourism Ireland's Canada Manager Jayne Shackleford about the way that a story about a mesage in a bottle which was found by a Waterford schoolboy led to an opportunity to showcase Ireland to Canadian audiences, and to leverage The Gathering among Quebec citizens.
Also there is an in-depth interview with co-founder and joint MD of Blue Insurances, Rowan Devereux...the company was nominated as a finalist in the Ernst and Young Entrepreneur of the Year award 2011, and in the interview we discuss the company's ambitious plans for international expansion in the travel and gadget insurance markets.
In studio to discuss the background insights behind the new Irish Times campaign 'The Story of Why' is Marketing Manager, Katie Molony. The campaign is running currently on a hugh variety of platforms. In the interview Katie disucsses how the paper will seek to engage more with their various communities.
Also in studio to discuss a new app development platform for the events sector, Antenna, is Morgan McKeagney from iQ Content. The app is an open source development which allows anyone with an event, and some programming capability, the opportunity to develop an app to connect with their audiences.
In this podcast interviews with Angela Healy, MD of Empathy Research and current Chairperson of the Irish Marketing Society and Dave Antrobus from Grafton Media. Among the topics we discuss are: using social media for marketing research ( such as a dedicated Facebook research panel), the ROI of social media, and has digital marketing reached a tipping point in Ireland.
An in-depth interview with Rory Sutherland, Vice Chairman of Ogilvy Group UK. Rory was appearing at a Visualise.ie breakfast event in Guinness Storehouse. We had the opportunity to chat after his presentation and our conversation touched on a number of topics including the concept of market value, heuristics, the rule of three, choice architecture and neuro-marketing.
At the start of the podcast there is an interview with John Warburton, CEO of DoneDeal.ie - winners of the award for Best Mobile App at the IIA Net Visionary Awards.....The download link is below...
With mobile internet usage set to overtake PC usage within the next 18 months, we host a mobile marketing special with a panel of four experts in the field.....
Andrew Jenkinson co-founder of vStream
Natalie Heugas Director of Strategy at vStream and Vocal.ie
Mark Grainger - Digital Sales and Marketing Manager Oxygen8
Tony Burke, Chief Technical Officer for Actus Mobile
Among the themes we look at are mobile commerce, apps, tablet apps, social media and mobile.
In this podcast an extended interview with Philip Lynch, Country Manager - Ireland, E+G Gallo Wines. We discuss how the marketing of wine has evolved, consumer trends and the strategies to target niche groups such as LGBT marketing.
There is also an interview with Su Duff previewing the IDMA conference and Rosemary Smith from Opt-4, chair of the GMA Panel at the conference, where we discuss the data privacy issues in international direct marketing.
In advance of the IDMA Annual Conference taking place in Dublin on September 21st in the Gibson Hotel, a podcast featuring a discussion on how direct marketing is evolving with IDMA Chairperson, Kathy Clarke, and Gary Brown, Group Chief Executive of RMG Target, Direction@JWT and Goosebump.
Gary will act as MC for the event, give the opening address and participate in the expert panel discussion. With over 25 years’ experience in marketing communications / relationship marketing, Gary is a seasoned international speaker on Relationship and Direct Marketing.
The topic of brand loyalty is discussed with particular reference to newcomer Liberty Insurance in the Irish market. We also discuss how digital is impacting on the DM sector. Gary discusses how to make an emotional bond with customers. He is somewhat critical of many of the loyalty schemes currently in operation. 'Anticpated, Personal and Relevant' are the key dimensions to consider.
In this podcast I interview John Twohig from Social Business consultancy Ahain Group and Head of International Affairs for Dublin Institute of Technology, Robert Flood. We discuss the importance of international students in helping the educational sector meet financial and other objectives...and we have a detailed discussion on the role that social media can play in targeting prospective international students.
Ahain Group have recently produced a report on the social business opportunties for higher education.
In this podcast an interview with Steve Payne, former Design Director of Sydney 2000 Olympics Games...we discuss his experience working on a massive brand identity project as well as his opinion on how the London Games will enhance the brand of London in the future.
- Steve Payne is the Managing Partner at The Brand Union Dublin and has been based here since 2003.
- Previous to that, Steve worked at Saatchi & Saatchi and Interbrand where he worked with clients such as British Airways, BP, Lexus, Selfridges and Barclays.
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In 1998, Steve moved to FutureBrand in Australia and spent two years as Design Director for the Sydney 2000 Olympic Games. He worked on all aspects of games brand application including a nationwide Olympic Ticketing Program
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Joining me in studio to discuss the issues raised by Steve are show producer Hugh Hick and Dave O'Sullivan from marketing agency Ignition. We also review how Irish sponsors such as Cadbury and Electric Ireland have leveraged the Games from a marketing point of view
In this podcast Dave O'Sullivan from Ignition Brand Consultants and Hugh Hick, correspondent on The Persuaders, discuss some of the issues revolving around the Olympics and brand sponsorships, with a particular focus on the main sponsors in Ireland - Electric Ireland who are the offical Team Ireland sponsors and Cadbury who are the sponsors of broadcast and internet coverage on RTE Olympic coverage.
There is also an interview with Bill Tinley, President of On Campus - On Campus represent the conference and accommodation interests of the seven universities in the Republic of Ireland.
In this podcast an interview with Barefoot Winemaker Jennifer Wall. Jennifer has been recognized for her winemaking abilities, winning over 2,500 medals for Barefoot wines, including the Best of Show award at the New Orleans Wine and Food Experience and Best of Class at the California State Fair. She visited Dublin recently on a whirlwind tour of Europe and I got a chance to talk to her about the wines themselves and also to find out more about the brand's innovative approach to marketing, which eschews advertising.
The second part of the podcast is an interview with Niamh Walsh from the Marketing Institute of Ireland and Kate Ui Ghallchoir, Head of DIT's School of Marketing who came into studio to give me more details on their jointly developed Post-Graduate Diploma in Management and Marketing which offers an opportunity for those in marketing positions without qualifications in the discipline a chance to do so, and also progress subsequently to the MSc Marketing ( Executive ) degree.
In this podcast an extended interview with David O'Sullivan, founder of Ignition - an integrated marketing communications company. The interview ranges over a wide range of topics with some concrete examples of campaigns, and the role of marketing in SME businesses.
In this podcast....
....an interivew with Alistair Campbell who spoke recently in Dublin at the An Post Mail Media Unit's Early Bird breakfast event. In the short interview Alistair has some interesting observations on today's relationship between the worlds of marketing, politics and journalism.
....Also interviewed is Gary Mullen from digital recruitment specialists Prosperity.ie who assesses the recruitment trends in marketing and offers advice for those currently job-hunting.
In this podcast a special on social media marketing and the measurement issues surrounding social media marketing. In studio joining me are Nathalie Heugas, Director of Strategy at Vocal and Charlie Ardagh from Trackalyse
Vocal is a sister company of vStream - the new agency will advise and build integrated and measurable social media and mobile campaigns for brands, companies and agencies.Already in the market following a “soft” launch period since June, Vocal has quickly established a strong client portfolio that already includes brands like BMW, Jameson International, Eircom and Dulux.
Trackalyse is a start up based in Dublin, Ireland, initiated in March 2011. The company is privately funded and is part of the Irish Government's High Potential Start Up program. The company helps clients run better Facebook Fan Pages by giving them a behind the scenes look at how the best pages or indeed their competitors are engaging and growing.
In this podcast there is a special focus on mobile marketing with two guests with interesting perspectives on the topic. Donald Douglas is founder and Managing Director of mobile specialists Return2Sender and Philippe Brouder MD of Aertv.ie. Philippe is a television and interactive online executive with 20 years experience in new business development, editorial control, commercial and strategic planning - his current focus is on developing Aertv - Ireland's first online social TV platform. In our discussion we examine the trends in mobile including how TV is increasingly being delivered on mobile devices.
Interview with Frank Mc Caughey, Chairman of Acorn Marketing - Agency of the Year 2012 at the An Post DM Awards held in the Mansion House. Also interviewed is Alan Cox from Core Media who reviews the most recent JNLR Radio Research figures and Aine O'Mahoney previews the sponsorship opportunities for the August arrival of the Tall Ships Race in Dublin.
In this podcast I'm joined in studio by Ron Immink from BookBuzz and on the telephone by Hans Eysink Smeets author of best-seller Porn for Bankers . In the book Smeets describes how porn and other sectors had to drastically reinvent their retail models, managed to survive, and created a whole new set of rules that led them to become something our bankers are looking after for so long: truly customer centric. Our radio interview covers many of the themes in the book and can provide good insights for any marketers.
I'm also joined by Michelle Thornton from Hotel Solutions who talks about trends in the meetings marketplace.
You can direct download on the link below - and also get all the show's podcasts if you Subscribe in iTunes
In this podcast an exended interview with Nicky Doran, Marketing Director of Bord Gais Energy where among the topics we discuss are the sponsorship strategy behind the naming rights deal for the Bord Gais Energy Theatre. As one of Ireland's leading marketing professionals Nicky also has some important insights into how marketing is evolving as a profession. Nicky also discusses the Bord Gais Energy Rewards programme which was launched in conjunction with the naming rights deal.
Plus an interview with Eddie Fitzgerald, proprietor of the Parnell Heritage Pub in Parnell Street - we discuss how the pub market has evolved in a challenging environment, plus his plans for the future of the newly renovated pub which is a landmark in the north inner city.
A special on the second Irish Media Awards which were held on March 29th in Dublin's Burlington Hotel. The day after the awards I got a chance to speak to a couple of the winners.
Media Agency of the Year Award went to Carat Ireland and I interviewed MD Ciaran Cunningham about the win and also about media trends in Ireland.
In studio I interviewed The Rising Star recipient, Martin Pugh, from MediaCom and finally I was joined on the telephone by Des Doris from The Brain Food Store co-organisers along with Irish Marketing Journal.
In this podcast I'm joined by Niall Dowling Strategic Director at Atomic advertising, where we discuss how companies in a B2B context can develop their corporate reputation as a marketing tool. Niall offers 8 practical tips for companies to help in this process. And Brendan Ennis previews a new national conference being held in Wexford - Techovate.
In this podcast, Damian Scattergood from STAR Translation Services discusses the issues involved in localising marketing collatoral, whether on the web or in printed format.
We hear about a new initiative for IDMA members Pitchdoctor.ie and visit an exhibition from the French tourism promotion board, Atout France.
How should companies manage their media relations in a world where so many people get their news via new media and social media channels?
That's the topic of this podcast where I am joined in studio by Orlaith Carmody of media training specialists Mediatraining.ie
Also joining me is Adrian O'Farrell, Marketing Director of outdoor media company - Bravo - who explains the thinking behind their MakeMeFamous campaign aimed at Irish SMEs.
Hugh Hick examines Sponsorship and Social Media measurement
In this podcast Hugh Hick interviews John Trainor from Onside Sponsorship about the prospects for sponsorship in 2012 and areas of potential growth. Also interviewed is Damien Mulley who discusses the forthcoming Measurement.ie conference which examines the area of social media ROI.
Roisin Ni Mhordha interviews Gareth Dunlop, CEO & Founder, Fathom
Following 15 years of direct commercial experience helping businesses use the internet more effectively, Gareth established Fathom in September 2011 to advise companies on how to get the most from the internet by seeing the world from the perspective of their customers.
Previously Gareth was the MD of iON, a leading digital strategy and marketing company, headquartered in Belfast and with major clients in 15 countries. Prior to that he was the MD of Tibus, one of the largest and most successful web development agencies in Ireland, from 2002 to 2009 when it was sold to UTV Media. Since 1996, he has gained massive commercial experience advising blue chip clients in Ireland, UK and Europe (SPAR, DHL, Post Office UK, BBC) on internet strategy and best practice.
A former Board Member of the Irish Internet Association, and Chairman of WeddingsOnline.ie, Gareth writes & lectures extensively on internet related matters. He occupies regular columns in SiliconRepublic.com and the Irish Independent in the Republic of Ireland, and Business Eye magazine in Northern Ireland.
In this podcast, guest presenter Roisin Ni Mhordha interviews 2011 Marketer of the Year Loretta Dignam, Marketing Director of Jacob Fruitfiield. In the interview Loretta charts her role in taking iconic Irish brands such as Kimberly Mickado, Jacobs Fig Rolls and Jacobs Cream Crackers into the 21st century. Also in the podcast, Roisin talks to Tina Leonard from the Irish Independent who recently authored 'Your Consumer Rights in Ireland' and Joan Mulvihill, an CEO of the Irish Internet Association. who talks about their new Diploma in E-commerce Management and their involvement in the national Digitise the Nation campaign.
Joining me in studio for an extensive review of 2011 and preview of 2012 were marketing consultant Noel Toolan, MD of Mc Cann Erickson Ireland, Orlaith Blaney and Jimmy Murphy from QMP Publicis. We consider our favourite advertising campaigns at Christmas time as well as take a look at the most important developments influencing marketing today.
In this Jonnie Cahill, Marketing Director, Telefonica Ireland, discusses the O2 sponsorship of the O2 music arena - a sponsorship that was an award winner in the Naming Rights category at the European Sponsorship Association's recent awards. Among the issues discussed are sponsorship animation, sponsor benefits and delighting the customers with sponsorship, the customer journey, customer experience and sponsorship objectives. Also Catherine Flynn from London social media marketing agency We Are Social discusses some interesing best-practice case-studies.
In this podcast I'm joined by Marketing Manager for Tommy Hilfiger in Ireland, Claire Nolan. Among the topics we'll discuss are the brand position of Tommy Hilfiger, the impact of social media on marketing strategy and the role of retail store as part of the brand strategy,
Also, Kevin Foley, Commercial Director of DRG will discuss the company's new service Admarket.ie which promises a new way of allowing advertising to be purchased in real-time.
In this episode an interview with Leanne Papaiannou from Chilli Pepper Marketing and Gina Miltiadou of Zahra Custom Media, who have just launched 'All About Loyalty' - a new magazine aimed at Loyalty and Retention managers in companies.
In this podcast we take a look at motivational speakers as a sector. What are the trends in motivational speaking, what are people who book speakers and their client companies looking for, and how has the recession impacted on the sector. Hugh Hick interviewed internationally acclaimed speaker Kevin Kelly and I spoke to Mary Menton whose company, Speaker Bureau Ireland, books speakers for numerous conferences.
Also in this podcast Suzanne Mc Elligott from IAB Ireland reports on the first half-year 2011 survey that they have conducted in association with PEC assessing the health of the online advertising market in Ireland.
In this podcast Hugh Hick and I discuss the recent Marketing Institute of Ireland conference held in Dublin's Four Season's Hotel. Among the interviewees are Caroline Taylor from IBM and Daniele Fiandaca, Managing Partner at Cheil UK and economist Dr.Constantin Gurdgiev.
In this recording I'm joined in studio by CEO of Mc Cann Erickson Ireland, Orlaith Blaney and marketing consultant Noel Toolan. In our discussion we address a wide number of topics including Great Chirstmas Marketing Campaigns ( Coke, Budweiser, Marks and Spencers among others ) , Building a Destination Brand, Social Media and its impact on Marketing, RTE Local Heroes show which Noel Toolan is participating in as a mentor.
In this podcast we discuss the BAI consultation on the code of advertising food products to children. In studio are Catherine Joyce ( Barnardos ) Maureen Mulvihill ( National Heart Alliance ) and Ed Mc Donald ( AAI ).
Plus by telephone I will be interviewing Living Social's Nick Stafford about the forthcoming TravelHuddle Dublin conference.
In this podcast Damian Ryan founder of Mediaventura is interviewed and discusses the opportunities for Irish agencies to exploit the digital marketing space in the UK......
plus fresh from his appearance recently on RTE's Secret Millionaire, Nadim Sadek reviews the Inishturkbeg brand project, food, tourism, music and whiskey.
In this podcast I am joined in studio by IDMA Council Members Amie Peters from the Mail Media Unit at An Post and by Dave Furney from RR Donnelly - Document Management specialists. In our discussion we review the most recent IDMA activities and forthcoming events as well as discuss the general state of play in the sector. At the start of the show there's an interview with Paul Moran from Mediaworks where we review the last 6 months in the ad business as well as try to find some silver linings for the remainder of the year.
In this podcast, a feature interview with Paul Hackett, co-founder of ClickandGo.com, a new company designed to deliver inclusive holiday packages online. Paul was previously Marketing Manager in Budget Travel before he set up NST, Ireland's largest educational travel company. In the interview we address the dramatic changes that have characterised the travel market, particularly the shift to online booking.
In this podcast Suzanne Mc Elligott from IAB Ireland tells us about the organisation's activities and education programmes and I also interview Paul Farrell who recently assumed the role of Managing Director of Initiative Ireland. We discuss media trends and his priorities in the new position.
Gary Mullan from Prosperity.ie about trends in digital marketing jobs, what's hot, where are the jobs and Gary also talks about the launch of a new Meet-Up event in London targeting Irish ex-pats working in the London digital scene....
and in-studio Stuart Kinch, Guinness Marketing Manager discusses the marketing of Arthur's Day. How important are events as part of the brand strategy for Guinness and what are the lessons to learn.
In this Persuaders Marketing Podcast a look at the growing popularity in online couponing. Sites such as LivingSocial and Groupon have build a big international awareness, but what of Ireland. In studio to talk about this are will be Michael Dwyer, founder of Pigsback.com who last year lauched their Megadeals website. We will be joined by Felim Meade owner of Graham O'Sullivan cafe chain who will give a client-side perspective.
Also Paul Moran from Mediaworks will be giving his take on the recently published JNLR Radio Listenership figures - where should radio be on your marketing budget allocation and which stations should be getting more of your spend??
In this podcast Aisling Conlon from IAPI and Sinead Dennis from Cybercom are in studio to discuss the Post-Graduate Diploma in Advertising and Digital Communication and the related One to Watch initiative.
...Plus Declan Mc Loughlin, Policy Officer at BAI describes the background and consultation process of their new code on advertising of food and drink products to Children.
In this podcast an interview with Emma Crewe, multiple marketing manager at Ffyes will discuss their latest sponsorship deal with Dublin Zoo, and John Twohig and Andrew Townley, co-founders of the Ahain Group are in studio to discuss how social media can be leveraged in a practical way for business. They draw the distinction between social business and social media, and we discuss the respective organisational challenges.
This is a special podcast dedicated to the topic of using social media tools to enhance hotel marketing. Guest in-studio were Dr. Des O'Mahony founder of hotel technology company, Bookassist and Adrian Sherry, Group Marketing Manager for Moran Bewleys Hotel Group. On the telephone we were joined by Guillaume Thevanot from HouseTrip and editor of a highly popular hotel marketing blog. Among the topics we explored were the impact of social media on hotel marketing, how social media interacts with hotel loyalty programmes, the impact of review sites and how to resource social media marketing for hotels.
In this podcast guest presenter Roisin Ni Mhordha interviews Emily Quinn - Fashion and Portait photographer. On a day when she launched her exhibition 'Shooting the Talented'. Emily talks about the background to the exhibition and her career working with some of the most famous Irish and international photographers including Conor Horgan, Lorna Fitzsimons, Simon Birch and Perry Ogden. Roisin explores the impact of digital technology on the work of the photographer.
In this podcast a case study in professional services marketing where I interview Ruairi Gough, founder of Dental Marketing Ireland where he discusses the marketing challenges now facing the dental profession in Ireland.
Also e.mail marketing guru Denise Cox from Newsweaver discusses the findings of a major survey of Irish marketer's usage of e.mail marketing and offers some very practical tips and insight.
In this podcast, guest interviewer Colin Lewis interviews Susan Daly editor of thejournal.ie - Ireland's online news website. In the interview Daly discusses how traditional journalism formats can exist in an online environment. The brainchild of Eamon and Brian Fallon and is aimed as being a community site based around news. The interview discusses the 'link-economy' and how people share news and links with each other. She gives as a good example the picture slideshow of the last evening at the Irish News of the World which was picked up by the UK Guardian newspaper. The democratic nature of the news is one of the topics that is discussed in detail, and how they work with the emergence of citizen journalism.
Also interviewed is Adrian Weckler from the Sunday Business Post. As well as being a journalist in the print format, Adrian straddles media as he is a regular blogger and user of social media. In the interview Adrian discusses the ingrained caution that has existed among publishers and how some are now moving to exploit the opportunities. Leveraging the strengths of the journalist base for newspapers is seen as a critical challenge for print publishers. Weckler identifies the Financial Times and WSJ as companies that have been very successful in this regard, via their paywall model.
In this episode guest presenter Roisin Ni Mhordha interviews Richard Power, Founder and Managing Director of Image Publications in a week when they were awarded the contract to publish Cara - the Aer Lingus in-flight publication. The title is the latest addition to the publishing house's ever-expanding portfolio which currently includes IMAGE, Image Interiors and Living, and a growing number of contract publications. In a wide-ranging interview, Power discusses the broader magazine scene in Ireland, the contract publishing sector, and how Irish titles compete in an incredibly crowded marketplace. Image Publications won the title of Irish Publishing Company of the Year 2010.
In this podcast a special discussion on the role that the media play both positive and negative on the depiction of communities. Plus Siobhan O'Connell from BusinessPlus.ie and Business Plus magazine reviews the state of play in the radio market in the crucial breakfast segment.
In this podcast Estelle Gorby from Acorn Marketing who picked up the Agency of the Year Award recently at the An Post Direct Marketing Awards, and on the telephone I talk to Evan Arkwright, Commercial Manager of the Curragh Racecourse.
I'm joined in studio by Martina Doyle from Unicare Pharmacy who are involved in a major rebrand which will see some 70 outlets renamed Doc Morris....plus Ken Mc Kenzie from new insight company Motiveworksgives a fascinating interview into how advertisers and their agencies can develop campaigns based on deep consumer insight.
And by telephone Tom Trainor from the Marketing Institute will discuss the newly launched Digital Marketing Executive Programme
In this podcast in-studio interviews with Kay Mc Carthy and Shane Doyle from branding specialists MCCP, Jonnie Cahill, Marketing Director O2 Ireland and on the phone from London Will Goodhand from award winning market research agency Brainjuicer. In the interview we discuss the challenges of protecting brand value in a recessionary environment. Jonnie Cahill, Marketing Director O2 Ireland, shares some very interesting insight from O2 in terms of how they evaluate the commercial impact of their relationship building activity; Will Goodhand has a number of case-study examples from Brainjuicer's client base to share, and Kay and Shane share some of the research findings from MCCP which shed light on how Irish consumers are adapting their behaviour in the new climate. You can download the show on the link below.
In this podcast Stuart Mc Louglin from Business2Arts is in studio to discuss the Fundit.ie programme which is an innovative means of using the principles of crowd-sourcing plus..... an interview with Leanne Papaioannou Managing Director of Chilli Pepper Marketing who will discuss with me the challenges of customer retention in a recession as well as the distinction between retention and loyalty.
In this podcast Tim Ryan, Marketing Manager - Ireland for Jameson discusses their latest 'bear' campaign which is part of the broader 'Easygoing' positioning. We discuss how Jameson is embracing a digital strategy in their communications as well as exploring how the brand is presented in overseas markets.
Also Eoin Wrixon, General Manager for Carlton Screen Advertising talks about cinema advertising in Ireland, the link between cinema owners, distributors and the media space advertisers.
In this podcast an interview with Ronan Healy about The Adventure Weekend - a three-day event taking place in the RDS from 20th May 2011, which will showcase the very best of what Ireland has to offer in outdoor and adventure activities. At a time when the Irish tourism industry is in decline The Adventure Weekend is hoped to ignite new enthusiasm about what Ireland has to offer in the emerging adventure sector.
Interview with Ed Mc Donald Chief Executive of the Association of Advertisers in Ireland (AAI) . In the interview we take a look at the environment for advertisers, and in particular with the legislative climate. Ed will be making the case for the importance of the advertising and marketing community in national recovery. Also in studio we interview Colm Carey from The Research Business about marketing research issues.
In this podcast, a report from the IDMA special conference on Loyalty and Retention held in the Gibson Hotel, Dublin on April 20th, 2011. Among the interviewees are keynote speakers:
Cathy Summers, Executive Manager - Customer Experience & Targeting, Aviva
Sarah Bean, General Manager, Coty Ireland and
Kay Price, CRM Manager, Superquinn
I also interview Brian O'Kennedy, Chairman of IDMA.
At the end of the podcast I interview Sandra Lawler and Bernie Keogh from Alternatives - a specialist marketing services and recruitment agency. In the interview we discuss trends in marketing recruitment in Ireland on a sector-by-sector basis.
Guest presenter Mark Byrne from Brand Union interviews head of An Post Mail Media Unit, Amie Peters, who discusses the forthcoming An Post Direct Marketing Awards, and Colin Lewis reviews a marketing classic The Fall of Advertising and the Rise of PR by authors Ries and Ries.
In this podcast, guest presenter, Roisin Ni Mhordha from Impression PR interviews Aoife Carrigy, food, wine and travel journalist and food blogger at HolyMackerel.ie and Paul Flynn, founder and chef at The Tannery in Dungarvan who discuss the healthy, vibrant food and hospitality industry in Ireland. The evening before the show aired, Roisin attended the Three Chefs Kitchen where Martijn Kaujiter from the Michelin Starred Cliff House, Eddie Baugio from O'Brien's Chophouse and Paul Flynn prepared a very special three course meal.d our own Paul Flynn will cook a three course supper in front of you.
In this episode a sponsorship special interview with Professor Tony Meenaghan, where we discuss current developments in sponsorship both local and international.
In this podcast I'm joined by Roisin Ni Mhordha...and our guests are:
Alex Fitzgerald ( pictured left ), editor of Irish Tatler: The Men’s Issue and Terry Prone, writer, broadcaster and Chairperson of The Communications Clinic. We discuss the male image and also how the media is addressing the need to cater specifically for men with examples of Irish Tatler bringing out The Men’s Issue and Paul Galvin’s column in the Irish Independent’s Weekend Magazine.
And we discuss Facebook Marketing Tips with Luke Abbott ( pictured right ) from Neworld Associates, including the need to build fan engagement with practical case-study examples.
In this Persuaders Marketing Podcast an interview with Aileen O'Toole from internet consultancy AMAS who will review their most recent research in partnership with the Marketing Institute, into the use of social media by Irish marketing professionals.Plus Colin Lewis pays a visit to review marketing guru Guy Kawasaki's most recent book - Enchanted.
In this Persuaders Marketing Podcast an interview with Stephanie Gallo from the famous wine family. Stephanie is the head of the marketing function at the company and visited Dublin recently. I got a chance to discuss wine trends and marketing practices with her.
Plus freelance copywriter Nick McGivney, and author of the Adland Ireland blog is in studio to share where he gets his creative inspiration from.
In this podcast one of Ireland's most experienced marketers Colin Lewis is in-studio to give his take on the state of marketing today in Ireland, and he also has the first in a regular series of marketing book reviews - this week he reviews Influence: The Psychology of Persuasion by Robert Cialdini.
Also there is a telephone interview with Michael Warren, UK South Head of Operations for the Hotel du Vin and Malmaison hotel brands.
In this episode of The Persuaders Marketing Podcast, an interview with Kay Mc Carthy and Susan Kelly from MCCP a leading strategic planning, insight and research agency. In the interview we review some of their primary research into how the Irish consumer is adapting to the changed recessionary climate. There are some great insights that any marketing manager can use.
There is also a discussion on the ABC circulation figures which continue to show delcines in the circulation of Irish newspapers.
A special podcast featuring the winning DIT team who took the honours at the 2010/11 Newstalk 106-108fm Student Enterprise Competition. The team received their award from competition chairman, Mr. Denis O’Brien, at the prize-giving ceremony, which took place at Tipperary Institute on February 7th. Team members Matty Weldon (captain), Stephanie Lawless, Aishling Leonard and Ciara Quinn are all final year BSc Marketing students in DIT’s College of Business.
Also in this podcast Ronan O'Donoghue discusses the Chill.ie marketing case study and gives his take on social media marketing.
In this podcast Suzanne Mc Elliott from the IAB Ireland is in studio to discuss the state of play in terms of internet advertising in Ireland generally....plus....
Fred Karlsson from DoneDeal.ie will be discussing the recent deal they have done with Eircom.net to provide content for their classified ads sections. I will also discuss the success that is DoneDeal.ie - a site that now claims over 1.6m unique users per month.
A special interview with Mark Cullen from research company W5, who have just launched the Irish Customer Service Survey. The survey found that people associate grocery stores with the best customer service and the Government with the worst. Over 2,000 people in Ireland responded to the online survey which rated Customer Service across thirteen sectors using the globally-recognised Net Promoter Service (NPS) score. NPS is embraced by leading companies worldwide as the standard for measuring and improving customer loyalty. Respondents were also asked to pick their 'best' and 'worst' performing sectors in terms of Customer Service.
Also Des Doris from Alchemy Events previews the inaugural Irish Media Awards which take place on March 31st.
Interviews with John Slyne from Europe's leading Content on Demand company, Populis - which has its European HQ in Dublin. John talks about the recent launch of the brand name Populis ( the company was previously known as GoAdv ) - and discusses trends in media consumption ( about 60% of media is search based demand). The company adopts a scientific approach to track what people are searching for on the internet and produces numberous blog to cater for these interests. Among their primary blogs are Excite and Better Deals.
Plus.....
Cormac Mc Alinden talks about the launch of MediaStreet.ie which replaces the MAPS media directory. In addition to all the content that existed on the MAPS directory, Cormac discusses how the new website plans to develop engagement with the Irish marketing community via news and blogs.
In this podcast a special on travel and tourism marketing when I check out a world first - the production of a 3D video to promote a tourism destination - Jamaica. I also speak to Chris Heywood from NYC tourism about how public relations works for a tourism destination.
Barry Sheehan ( DIT ) Chairman and Gareth Stokes ( Catalysto ) , Committee Member for Design Week about the event and the interface between design and marketing. Barry Sheehan, Chairperson of Design Week, and Garrett Stokes, member of the organising committee, about the importance of design in Ireland, its role in positioning Ireland as a leader in innovation and how it is a key factor in economic growth. In the show we discuss how design can be implemented in order to achieve these goals and explore lesser-known examples of excellence in design in Ireland that we really should be shouting about.
Also a short review of the inaugural Appy Awards held in the Gibson Hotel.
In this podcast an interview with Colm Grealy, CEO and Co-Founder of Digital Reach Group
Colm Grealy has 15 years’ experience at the forefront of the Internet and digital media industry. Colm joined Ireland On-Line (IOL) in 1994 and was managing director until it was acquired by An Post three years later. He remained at the helm until its acquisition by ESAT Telecom. The convergence of web and mobile in tandem with the growth of online advertising led him to establish DRG in 2009. In the podcast we examine mobile marketing in Ireland, mobile marketing and advertising trends, and the use of QR Codes for Marketing.
In this podcast guest presenter, Roisin Ni Mhordha is joined by some of the key players in the Irish Ideal Home Show - Sean Lemass, SDL Exhibitions, Collette Silver, founder InteriorsDirectory.ie and Niall Maxwell of Niall Maxwell Gardens. The podcast gives a good insight into event marketing, and event public relations.
In this podcast an interview with Fiona Flynn from Staff Balance who discusses the Balanced Scorecard process with particular emphasis to the marketing function.
Also an interview with Bob Baldassari, Director of Marketing of Skytop Lodge, Pennsylvania whom I met during the summer. Bob discusses the marketing strategy for Skytop as well as introducing us to one of the more famous Historic Hotels of America.
In this podcast a special interview with Rachel Killeen, marketing consultant, on the topic of professional service marketing. In the podcast we discuss the main points in her recently published book, Client Science, with lots of practical tips for your business.
A great episode of the Persuaders with two very inspirational interviewees.
Firstly an interview with Veronica Canning author of Shoeisms - Veronica has been Veronica Canning is recognised in Ireland, United Kingdom and abroad for her expertise in Thinking Strategies for Success, involving setting goals, realising them, overcoming challenges, and embracing change.
Plus....an interview with Ivan Misner, founder of the world's largest networking organisation BNI ( Business Networking International) where he discusses the benefits of networking as a marketing strategy.
In this marketing podcast an interview with Luke Abbott.
Luke is a Social Media Specialist with Neworld Associates in Dublin. His first use of working in social media was in 2005 promoting gigs, events and festivals through Myspace, later Youtube and Facebook. In 2009 he completed a Masters in Marketing in WIT, and awarded student of the year for his dissertation ‘An Investigation of Marketing On Social Networking Websites’ – looking at why consumers engage in social network marketing and what they expect from it. He currently writes two blogs, the first looks at interesting marketing concepts on and offline http://www.mrlukeabbott.com, and the second is the Neworld blog which has a focus on social media http://blog.neworld.com.
In this podcast an interview with Niall O'Driscoll and Andrew Jenkinson from v-Stream.
The company recently had a first in digital marketing here with
the development of an interactive experience entitle "The Aviva Stadium 3D Experience" which will give sports fans across Ireland unique access to the stadium in a dramatic 3D personalised experience, housed in a travelling simulator.
A world first, vStream has developed software to personalise stereoscopic 3D video, to allow the viewer to experience the build up to an international soccer or rugby match in the first person, with their name and picture being featured throughout the content.
In the show I also discuss...
3D video and its applications for marketing
Interactive and personalised video
Digital marketing school
In this podcast, guest presenter Roisin Ni Mhordha interviews....
Claire Nolan - Marketing Manager for Tommy Hilfiger Ireland
Discussed are;
· New ad campaign ‘Meet the Hilfigers’
· Change of direction
· How, why, what, when and where?
· 25th Anniversary of Tommy Hilfiger
· TH growing from strength to strength
· TH range, Denim, Runway Collection etc.
Brian McEvoy - Photographer and Pictures in Publicity
Discussed with Brian;
· What makes a good photographer?
· How long in the business?
· Importance of photography
· Ever get tired of it?
· Whose work do you admire?
· Process of taking a photo at an event to it appearing in print
· Tips/advice when briefing a photographer
In this podcast, guest presenter, Roisin Ni Mordha interviews...
Owen Connolly - Founder of Connolly Counselling Centre (by phone)
Discussed are ;
· Link between physical and mental health – brain function
· Are people taking better care of their health? Health is wealth!
· Expansion of Centre
Ulrika Gervais - Sales and Marketing Director at Beacon PharmaDiscussed are;
· Setting up a business during a recession
· How do you select the products you bring in?
· What are the products/brands you represent/
· What do you see are the challenges for business?
· Where can people find out more about the products and where to get them?
Dr Günter Schmidt - Scientist and CEO Cambridge Theranostics (Biotech company is an offshoot of Cambridge University)Discussed are;
· Brand names – how do you pronounce them?! Ateronon (Lycopene/aka “Tomato Pill”)
· How much time is spent on R&D?
· Clinical trials? Harvard Medical School in Boston and Addenbrooke’s Hospital in Cambridge
· How difficult is it to get approval with food supplements over a pharmaceutical?
· What do you see are the challenges for business?
· Where can people find out more about the products and where to get them?
· New brands?
In the second of the programmes with guest presenter Roisin Ni Mhordha the interviewees are:
Roger Hopkinson - Head of Locum Consulting, Ireland (by phone from London)
Discussed are
· Who is Locum?
· What does Locum do? What is Destination Branding?
· How does it work? What does it entail?
· Case studies
Rachelle O’Brien - Sales and Marketing Manager at Burlington Hotel, Upper Leeson Street, Dublin 4
Discussed is;
· Rebranding of The Burlington Hotel
· Celtic Rising
· Rejuvenation of Hospitality Industry
· The future
In this podcast, guest presenter Roisin Ni Mhordha has two guests in-studio...
Eoin Doyle - Founder and owner of The BrookLodge Hotel & Wells Spa, Macreddin, Co WicklowDiscuss;
· Awards - Georgina Campbell Hotel of the Year 2010
· Armento Italian Farmer’s Market (Armento connection) on Sunday
· Strawberry Tree Organic restaurant
· 10th year anniversary - What’s the secret of your success?
· Wells Spa
· Evolving in a competitive industry
Ian Tucker - Co-founder and manager of The Exchequer, Exchequer Street, Dublin 2Discuss;
· 1st year in business – setting up in a recession
· Awards – Best Gastro Pub Dublin & Ireland 2010 – does it/has it made a difference
· What makes The Exchequer the Best Gastropub
· Celebrities
· The future
In this podcast there is an feature on the Pigsback.com Irish Enterprise Awards. Interviewed are Jason Coyle from Mr. Crumb who was the overall winnner. Also in studio is finalist Jimmy Griffin from Griffin's Bakery and Pigsback.com founder Michael Dwyer. A special podcast featuring the interface between design and marketing with two guests in-studio. Barry Sheehan (MIDI) is Chairperson of Designweek ( which we discuss in the podcast ) and he is a former President of the Institute of Designers In Ireland. He is a practicing designer and is a design tutor at the School of Art Design and Printing in DIT. Con Kennedy (MIDI) is a Visual Communications Designer specialising in brand identity, corporate literature and user interface design. Con has also given workshops and seminars on design effectiveness and has Guest Lectured in DIT. And Ed Mc Donald from the Association of Advertisers in Ireland tells me about their drive to increase membership.
In this podcast, there is an extended interview with Stephen McKenna, founder of one of Ireland's most successful internet travel businesses Gohop.ie In the interview Stephen charts the progress of the company and discusses how the travel industry has been revolutionised by the internet. We also try to crystal ball gaze to assess the impact that social media is having on travel planning, purchasing and commentary.
In this podcast, there is also an extract from a longer interview conducted for the Marketing Institute Marketer's Chair series, with Senator Fergal Quinn, a fellow of the MII and one of Ireland's foremost marketing professionals.
In this podcast Pat Stephenson from Boys and Girls and Jenny Taaffe from iZest discuss a marketing and advertising campaign they worked on for their client John West in Ireland. Among the topics discussed are the John West brand strategy, the alternative creative routes used in developing the final creative treatment and the role of digital and social media marketing in the campaign.
Also in this podcast Roland Monsegu from Follow The Camino discusses the marketing strategy for their brand which was created to allow Irish people to easily access the famous Camino de Santiago in France and Northern Spain.
Customer Retention and Customer Loyalty strategies are discussed in this podcast. Guests are Leanne Papaioannou, from Chilli Pepper Marketing and Kay Price, Reward Card Manager from Irish supermarket chain, Superquinn.
In this edition of the show we get to get the inside track on some of the winning entries for the Marketing institute of Ireland 2010 AIM Marketing Awards.
Guests were:
Liz Mc Namara from Aviva Health who won the Marketing Team Award.
Pat Mannion, JC Decaux, who won the New Product / New Launch category.
Philip Mc Gauran, Meteor, who won three categories - Market Research, Direct Marketing and Sponsorship Management.
Geoff Lyons, Independent Newspapers, winner of Gnó as Gaeilge (Marketing Through Irish Award)
A special version of the Persuaders Marketing Podcast covering the inaugural Irish Portfolio Night held on 20th May 2010 at the offices of Ogilvy Ireland.
In what might be termed 'speed-dating for creatives', Portfolio Night is the world’s largest simultaneous advertising portfolio review event, which sees advertising’s top creative talents come together to review the portfolios of students, emerging creatives and freelancers. The Dublin leg was hosted by Ogilvy and featured sessions with some of Ireland’s leading Creative Directors.
This podcast includes interviews with:
JP Donnelly, Group Chief Executive, Ogilvy Ireland.
Eoghan Nolan, Freelance Creative and
Jerry Kennelly, founder of Stockbyte and serial entrepreneur.
The PM Forum is a 5,000 strong regionally-based members' association, dedicating to raising the standards of professional services marketing and to enhancing the credibility of marketers working in professional service firms worldwide.
The regional events take place in Dublin at various venues. Membership to the PM Forum is corporate so attendance at all speaker events is free to all staff of member firms. In this podcast I interview Irish Region Chair, Jacinta Brosnan, where we cover a wide variety of topics concerning professional marketing.
App Marketing Podcast special. In this marketing podcast we explore the area of App Marketing including iPhone App Marketing. We have examples of App Marketing case-studies and investigate how marketers can use Apps as a media platform.
Guests on the show are:
Donald Douglas, Return2Sender, mobile marketing specialists.
Mat May, Creative Director, Fusio, Leading Irish App developers.
Kevin Foley, Digital Reach. Adforce - Irish mobile advertising network and ...
Jonathan Moore, Mobile Product Manager for The Guardian newspaper whose App for the iPhone is often cited as a great example of best practice in this sector.
Exhibition marketing is sometimes overlooked as part of the marketing communications mix. Yet, in many sectors it's a dominant way to reach and influence markets, whether we are talking about consumer exhibitions or trade fairs and exhibitions. In this special podcast on the topic of exhibition marketing, Gary Graham, projects manager from Bord Bia is on the line to talk about the Bloom consumer exhibition taking place in the Phoenix Park in June. In studio is Sean Leamass founder of SDL Exhibitions which is one of Ireland's largest organisers of consumer and trade shows such as Expose Live and the Ideal Home Show and Showhouse 2010.
A special podcast on the topic of measurement in a new media era. This podcast features an interview with Andrew Greene, CMO Ipsos MediaCT. Andrew has recently published a book on media audience measurement: From Prime Time to My Time: Audience Measurement in the Digital Age. This is a comprehensive guide to the history, current status and potential future directions for media audience measurement across all media.
This podcast is a special dedicated to the topic of using a blog as a primary means of income. In studio I interviewed two bloggers who have been very successful at turning their blog into a commercial proposition.
Liam Daly is an award-winning blogger who has a number of blogs. He has been very successful in selling his artwork online and has been able to capitalize on his creative skills with a background in computing. His main blog is Bicyclistic where he tells the stories of painting, of cycling, and the things he thinks of while standing at bus-stops, and it's also where he posts any upcoming sales of paintings.
Amy Dillon is behind the MakeUpandBeauty.ie blog where she has successfully integrated copy and video in a blog that's had both an Irish and international following. Her YouTube channel is Dazzledust25.
Also in this podcast is show producer Monica Harkin who will give some insight into the more popular blogs here and internationally.
In this podcast I am joined by Aoife Mahon and Gina McCrudden from Rabodirect.ie who discuss a wide spectrum of issues concerning financial services marketing.
Social Media and financial services marketing, listening to customers, marketing strategies.
In this podcast I also interview Ronan Kinahan from VibeTraining who gives some pointers to improving your sales presentation skills.
In this podcast, an interview with Pat Mc Ardle, founder of Mc Ardle Associates, Marketing Consultants who specialise in helping professional services firms with their marketing activities. In our discussion we talk about how the recession is forcing more companies to look to marketing solutions to help survive and prosper. As Pat says in the interview, there is demand out there, but companies need to know how to tap into it.
This special podcast reports from the inaugural National Digital Media and Marketing Summit held in Dublin’s RDS on Wednesday March 31st, 2010. In the podcast there are a series of interviews with exhibitors and speakers including:.
Ken Stanley, The Creative District
Donald Douglas, Return2Sender
Martin Murray, Agency Channel Manager, Google Ireland and UK
Philip Mc Cartney, 80:20 Interactive
Anthony Quigley, Digital Marketing Institute
Edel Horgan, Pigsback.com
Jonathan Forrest, Cybercom
Doug Baxter, io Interactive Advertising
And don’t forget that The Persuaders will be supporting and attending the forthcoming Digital Café taking place on April 15th, in St Stephens Green Centre Dublin. Hope to see you there.
In studio are Doug Baxter, Managing Director of io interactive ocean and Ian Dodson from the Digital Marketing Institute who engage in a broad ranging discussion covering all things digital media and marketing. In addition Doug previews the forthcoming Digital Cafe that io Interactive Ocean are organising on the 15th April in St. Stephens Green.
In this podcast guest presenter Roisin Ni Mhordha previews the marketing year 2010 with guests John Mc Gee from Mount Media, publisher of Irish Marketing Journal, Aisling Holly, managing director of Hospital Group Ireland, and on the telephone Clare Nolan, marketing manager Ireland for Tommy Hilfiger.
Please note that there is a special podcast section on the Irish Marketing Journal website which is presented in association with The Persuaders
In this podcast an interview with Stephen Stynes from Direct Brand who is on the board of the Irish Direct Marketing Association IDMA about their educational programmes including Digital Master Classes. Also on the show, Caemin O'Connor from Visualise was studio to discuss the developments in the ambient advertising market. Among the topics we discuss are what makes a winning campaign and how digital technology will shape the ambient advertising market.
Douglas Dalby, CEO News4Media.ie News4Media's operation in Ireland is headed up by Douglas Dalby, who left The Sunday Times in 2006 to form prangle.ie, a dedicated PR distribution service for Ireland. Having developed this platform to a commercial level, Douglas left Prangle.ie to head up News4Media.ie in September 2009. A senior journalist for more than two decades, Douglas has worked for The Irish Times, Sunday Tribune and Sunday Business Post and at The Australian in Sydney. He has also lectured extensively in media studies at Dublin City University.
Plus an interview with Press Ombudsman, Professor John Horgan.
An interview with Maria Moynihan the festival director the Volvo Ocean Race 2009 which called into Galway during the summer of 2009. The overall economic impact was almost €60m Euros and in the interview Maria discusses the sponsorship support that the Festival got this year - she talks about the way that their media partners were able to achieve a return from a modest €300K in media support.
Also in this podcast Colm Carey ( pictured ) from The Research Centre talks about trends in qualitative market research.
Retrospective review of 2009 I am joined in studio by ( in Pic L-R ) :
Denis Goodbody - Adept Advertising
Robert Hayes-Mc Coy
Gerard Tannam- Islandbridge
We've a high spirited discussion on some of the main topics and themes of 2009.
Mr.Tayto stikes a positive note.
JC Decaux bikes a marketing success.
Bulmers advertising
New advertisers
Love Irish Food campaign
Unilever Ireland price campaigns
Social Media Marketing
In this podcast Elaine Mc Devitt from ICAD details some of the organisation's activties including the Upstarts programme as well as the challenges facing the creative departments in today's advertising and design industries.
Also Don Farell from Irish e.mail marketing specialists Circulator gives me his insigts into best practice in email marketing.
Interview with some of the key people behind the the AIB Bank's 'Surfer' ad which featuring Irish big wave surfer John McCarthy and filmed in Lahinch and Doolin in September 2008. Featuring interviews with director Richard Carr from ad agency Rothco and Michael Duffy from production company Blinder. Also in this podcast Paul Moran from Mediaworks gives his retrospective on the ad business in 2009.
Interview with Marshall Manson, Head of Digital at Edelman EMEA region who was speaking at the Marketing Institute of Ireland ( MII ) Marketing at Night series in conjunction with Edelman.
Plus a series of interviews with Irish fashion buyers and marketers at the Gloss 'Look the Business' fashion event held recently in the Mansion House Dublin.
In this podcast Denis Goodbody from Adept Advertising discusses the challenges facing the Irish Advertising Sector and Aldagh Mc Donalgh from Alternatives who has established Marketing For Change which enables enables skilled marketers with a desire to give something back, to volunteer their marketing skills for the charity sector.
Interview with Declan Fearon, Managing Director of Tipperary Crystal. In the interview Declan traces his early career in estage agency, cable television and Ladbrookes in the UK before returning to Ireland.
In this podcast a special look at the issues involved in Branding in a Recession with Richard Hayes, Marketing Director, Warburtons - leading UK bakers, who describes a number of strategies that can be applied to help brands thrive in a recession. There is also an interview with Colin Gordon, CEO Consumer Foods Glanbia Foods who talks about the recently launched Love Irish Food initiative that a number of Irish food brands have launched. Over 30 of Ireland’s leading food and drink brands are behind Love Irish Food, and it has been established to promote Irish manufactured food and drink brands to consumers, in a bid to help safeguard the future of Ireland’s largest indigenous industry. Leading economist Jim Power was unveiled as the Chairman of the organisation.
The participating brands range from some of the largest indigenously-produced FMCG brands to smaller artisan producers. Member brands include Barry’s Tea, Tayto, Ballygowan, Batchelors, Avonmore, Cadbury, Goodfella’s, Cully and Sully, Flahavans and Follain.
In this special podcast, guest presenters Mark Byrne from Designworks and Ronan Kinahan from Vibe Marketing and Training discuss the marketing of the Temple Bar district in Dublin with Martin Harte from TASCQ (Traders in the Area Supporting the Cultural Quarter) which is the body responsible for the marketing of the area.
In this podcast Yanky Fachler steps in for Alex Gibson for a Bookbuzz.biz session to discuss the book Branding Only Works on Cattle by Johathan Salem Baskin
Guest Panelists are :
Padraic Gilligan MCI ,formerly Ovation
Alec Drew - BaselineGreg Byrne - SmallBusinessCan
In this podcast Mark Conguista from Irish International ad agency gives us the low-down on how to use Twitter in your marketing strategy, and as part of an integrated social media strategy.
Plus we review the new Budweiser global advertising campaign. At a preview session for bloggers in Dublin I interviewed Mark Delahunty from DDB London and Charles Wong, Marketing Manager for Budweiser in Ireland.
In this extended podcast there are interviews with Internet Entrepreneur of the Year Fred Carslon from DoneDeal.ie
I also interview Robert Coyle from Bloom Advertising about the campaign they have been running across all media for Santex paints including a strong social media dimension. Piaras Kelly from Edelman PR and Conor Lynch from Connector.ie are also in studio to discuss some best-practice examples of using social media for marketing purposes, including a very interesting campaign they jointly worked on for Canon to promote a new range of high-specification camcorders.
Guest presenter Roisin Ni Mhordha interviews Mario Rosenstock of Gift Grub - which recently celebrated 10 years on Today FM - and Special One TV fame and Jimmy Murphy from The Hive who count Conduit 11850, Barnardo's and Rabodirect among their client base. They discuss the creative process in both advertising and writing creative copy generally.
Guest preseter Roisin Ni Mhordha interviews Niall Kehoe owner of Ethnic Media Ireland, and also Chinedu Onyejelem, the Editor and Publisher of the 'multicultural' newspaper, Metro Eireann. This podcast covers all issues involved in ethnic marketing in Ireland.
The Persuaders celerbated reaching the 100 podcast milestone with a special edition Digital Dialogue. In this podcast a special panel is in studio to discuss the latest developments in digital marketing. The panel is: John Dunne, Radical Niall O’Driscoll vStream Doug BaxterInteractive Ocean Ronan O’Caoillaigh Gravitate We discuss the Cannes Advertising Lions 2009, Opel Ireland interactive advertising, online video trends, Microsoft Surface marketing applications, banking marketing, video in banner advertising, media becoming the message, HB Advertising campaign by Atomic., Joseph Jaffe, When To Join The Conversation
Two of the biggest advertising campaigns running at present - the Guinness Signature and Bord Gais Energy's Big Switch campaign are discussed in this podcast. Guests are John Burns from Guinness and Nicky Doran from Bord Gais Energy.
Podcast on how brands are using the Volvo Ocean Race to showcase products and services across the globe. This podcast is a special recording made at the Global Showcase Marketing event held in Galway on June 3rd, 2009 in conjunction with the Volvo Ocean Race which was stopped-over in the city.
Among the speakers and interviewees are John Warehand, PR Director, Inmarsat, Ola Rembe, Vice President Communications, Telefonaktiebolaget LM Ericsson, and John Concannon, Failte Ireland,Enda O'Coineen from Let's Do It Galway and John Trainor, from Onside Sponsorship consultancy.
A special report from the An Post Direct Marketing Awards held in Dublin's Mansion House. Interviews with agencies, clients, sponsors and suppliers.
David Connor ( Pareto 3D and 80/20 Marketing ) and Franco Noonan from Cashmere Media are in studio to discuss their decision to integrate their businesses. We have a discussion on gaming in advertising, and also on the work done for Toyota for the Meet Mike campaign.
Plus a discussion on the state of the free-sheet newspaper market.
In this podcast an interview with Niall Dowling from Atomic.ie where he discussed the agency's approach to using Facebook, using a campaign recently launched for HB.
There is also an interview with Anne Marie Boyhan from the Ideas Campaign and also Ian Heffernan from Springvale Overseas Property who discusses how the company has changed marketing tack to address the new challenges.
In this podcast a special report from the 2009 Digital Media Awards where I interviewed a number of the winners covering digital marketing topics - Cybercom, Customerminds.com.
Plus I speak to the manager of the Spanish Tourism Office in Dublin about the prospects for how the sector there is faring in 2009 and the activities of the office to attract Irish tourists.
Plus an interview with Neil Horgan from Abbey Travel who was a speaker at a recent Travemedia.ie Netowrking event.
A special report from London where I attended the ESOMAR conference titled:
RETAIL AND SHOPPER 2009 THE VOICE OF THE SHOPPER LONDON / 2 - 4 MARCH
In this podcast there are interviews with several of the presenters as well as the organising committee.
This podcast also features an interview with Karina Heavey who has recently established 121 Marketing - an innovative marketing networking group as part of the 121 Business Network.
In this podcast an extended interview with Colin Lewis from Cityjet. In 2008 Colin was awarded the Marketer of the Year Award at the All Ireland Marketing Awards. In this interview we trace Colin's career in marketing involving marketing roles in airlines, travel and music in Ireland, UK and Australia.
The podcast also has an interview with Paul O'Sullivan, Director at the Faculty of Business, DIT who was one of the speakers at the Weathering the economic storm with Online Marketing seminar organised by the Irish Internet Association and CustomerMinds.com
To coincide with the third running of the Irish blog awards, an interview with Robert Coyle from Bloom Advertising and with Maryrose Lyons from Brightspark Consulting about the use of blogging as a marketing tool and indeed a form of social expression.
Also in the run-in to the ESOMAR retail research taking place in London from 2-4 March, there is also an interview with Gill Aitchison, President, Global Shopper and Retail Research, Ipsos, UK.
One of the more interesting projects I've been asked to help out with for a long time is the Joblessandproud.com project. David Jones harnessed the collective efforts of the social blogosphere,with no little help from Maryrose Lyons of Brightspark Consulting following his appearance on Newstalk to discuss his book he wrote in the aftermath of losing his job. This podcast covers my interview with David on The Persuaders - I also interview Michael Wallace from Loadzajobs.ie about their jobsfair.
An extended interview with one of the founders of Customerminds.com Mike Mc Mahon, We discuss the background to the company and some important online marketing strategies including e.mail marketing, viral marketing, and online strategies that companies can implement themselves. Customerminds.com has recently opened a UK office.
In this podcast we take a look at the topic of improving your e.mail marketing campaigns, tips to build your e.mail list and generate higher open rates.
My guest interviewee on the show was Mary Rose Lyons founder of Brightspark Consulting.
Brightspark is an Internet Communications company that specialises in attracting visitors to websites. The company provide the full range of internet marketing and web design services.
In this podcast, an interview with Saul Medhurst-Cocksworth from M62 - a Liverpool based company who consult with clients on how to make their presentations and communications more effective through strategic use of visual media. I also have in-studio Stephen Quinn from ad agency Atomic and Jane McDaid from youth communication specialist PR agency Thinkhouse PR.
In this podcast a number of interviews. AnneMarie Smith from Trocaire discusses their global gift campaigns, Paul Brosnan of Irish Forestry Fund is in-studio to discuss how forestry is one investment option that's bucking the trend. We interview Loretta Lambkin from Dublin Docklands Authority and Tom Shanahan, Master Franchisor for Ireland for Kendelbell.
Wishing you and all your families a Very Happy Christmas and hope you will join me again in 2009 for more podcasts.
Alex.
An extended podcast on customer loyalty with Ronan Kinahan from Kinahan Vibe Training where we discuss the critical area of customer service and the top tips for maintaining customer loyalty.
There is also a brief interview with Michael Collins from Abroad magazine about the Irish Consumer Travel Awards which take place next April in the RDS Dublin.
A special edition of The Persuaders Marketing Podcast. We interview founder of Javarepublic, David Mc Kernan. The podcast comes from the Javarepublic Roastery in Ballycoolin in north Dublin. The Javarepublic Roastery was only opened in October 2008 and represents the fulfillment of a long-cherished dream for David.
In this special podcast on Javarepublic's branding strategy we explore the brand's marketing strategy and also the production process of coffee roasting.
Also I am delighted to say that David has offered to host our next Persuaders Pudding Club in the Javarepublic Roastery .
Subsequent to the podcast the date is now confirmed : WEDNESDAY 14TH JANUARY AT 6PM IN JAVAREPUBLIC ROASTERY - TO GET ON THE INVITE LIST SEND ME AN E.MAIL TO
thepersuaders@mac.com
No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. In this podcast I talk to two of the contributors to a new book published by Kogan Page on Crisis Communication which provides readers with advice on how to limit damage effectively by acting quickly and positively.
Speaking to me in the podcast are Jim Walsh of Walsh Public Relations an Irish public relations company and Stuart Hyslop from Surrey House Corporate Communicatioons in the UK. All of the book's contributors are members of IPREX an organisation of independent public relations agencies with some 60 partners across the globe.
A special podcast dedicated to the launch, in Belfast Harbour Commissioners, of the 2009 Edition of Ireland's Blue Book. Ireland's Blue Book is an exclusive listing of luxury accommodation in Irish Country House Hotels, Manor Houses and Castles, along with some of Ireland's top restaurants.
In the podcast I interview some of the property owners and assess the effectiveness of a very traditional marketing tool - the brochure- as a means of communicating. It seems that notwithstanding the internet, there are still huge numbers of potential tourists for whom a tangible marketing tool works when researching their options.
in this podcast a series of interviews with the keynote speakers from the 29th National Marketing Conference organised by the Marketing Institute of Ireland.
Michael Tchong ( Pictured ) has an intuitive sense for reading the future which has earned him an international reputation as one of the savviest thinkers of the information age, tracking consumer trends and translating them into emerging opportunities for marketers. From his California base Michael has developed a host of successful media and technology companies to help consumers and businesses harness the potential of new innovations, including Ubercool, the next-generation social-engagement marketing company aimed at trendsetters.
Malcolm McDonald enjoys a global reputation as a leading authority on marketing. He’s the chairman of six companies and works with the operating boards of some of the world's leading multinationals across the globe, including IBM, Tesco and BP. Formerly Marketing Director of Canada Dry, Malcolm has written over 40 books and more than 100 articles and papers. He was until recently professor of marketing at Cranfield University School of Management.
Martin Thomas has run just about every type of marketing communications agency during the past 25 years. He began his career in public relations, before moving into advertising, via sponsorship, entertainment marketing and new media. At the end of 2006 he decided to go out on his own with Snapper Communications - so named, not because he likes fish, but because he was accused of getting ’snappy’ in his last job, which he took as a sign to move on. He now spends his time consulting, training and writing for a number of major brand owners and agencies. In my interview with Martin I ask him to define the central thesis behind the book he has recently co-authored with David Brain - Crowdsurfing.
On this show, and interview with Marc Coleman, Newstalk's chief economist about his keynote presentation at the 29th Marketing Institute of Ireland National Marketing Conference.
Ron Immink, Chief Executive of Bookbuzz,biz tells me about the concept that seeks to get executives thinking strategically through facilitated learning. The books mentioned by Ron on the show are “Break from the pack”, by Harari and “44 strategies of war” by Robert Green, and the "Wisdom of Crowds" is by James Surowiecki and 'The Herd' is by Mark Evans.
Campbell Scott, CEO of IGO People discusses the new beta version of a social networking site with a difference.
In this podcast an extended interview with Camillus O'Brien from marketing consultancy True North and Frank Osinga from BiTS in Communications of Amsterdam who have jointly introduced to Ireland the BiTS Method™ which allows clients to achieve profitable marketing communications.
Also in the show I talk to Marketing Institute of Ireland, Chief Executive Tom Trainor about the line-up for the National Marketing Conference taking place on Wednesday November 5th and we have a Brief Word on Branding with Gerard Tannam.
In this podcast we talk to Paul Moran about the 2008 summer media performances, Volvo's sponsorship of amateur golf in Ireland is put under the spotlight and finally Andy Owen previews his forthcoming seminar 'Discover the Secrets of Successful Direct Marketing' being held in Dublin on September 18th in Radisson SAS Royal Hotel. More details at www.persuadersonline.com
Richard Delevan is my guest presenter for this show. Recorded on July 4th, it assesses the state of Brand America in the world today, and asks how much a nation brand can actually be managed.
Richard's guests are Harry Browne from DIT, Pat Kinsley from Neworld brand consultants and Simon Anholt, consultant in city and nation branding.
The link to the Andy Owen 'Discover the secrets of sucessful direct marketing', taking place on September 18th is HERE.
Interview with Michael Wallace, Commercial Director for Loadzajobs.ie about the trends in online recruitment, plus Brent Koepke, Creative Director from Fareed, Zapala Koepke, an Orlando based hospitality marketing consultancy about the state of the creative sector in US advertising. Brent also shares with us some specific case-studies of best practice.
Interview with Colm Carey from The Research Centre where we discuss the trends in qualitative research, practical qualitative research case study examples such as Bulmers marketing, and the rational and emotional drivers of purchasing behaviour.
Timelines:
1'21" Talking about The Research Business
2'24" The emotional part of purchasing
5'35" The characteristics of qualitative research
9'10" Engaging customers
15'20" Barry's Tea and Bulmers cases
21'00" Involving senior management in the research process
Verge, Ogilvy's Global Digital Summits examine the latest trends on how digital media is being used by consumers and businesses. Verge has been run in many international markets across several continents.
Verge's first Dublin Summit took place on Friday, June 13, 2008, at the Guinness Storehouse. Speakers at the event included some of the leading international experts in the field including Shelly Lazarus, chairman and chief executive of Ogilvy & Mather Worldwide; Paul O'Donnell, chairman OgilvyOne EAME and Maeve Donovan, managing director, The Irish Times.
In this special podcast you can hear interviews with:
David Wheldon, Global Brand Director, Vodafone Group, Patou Nuytemans, Ogilvy's digital leader in EAME and JP Donnelly, Group Chief Executive Ogilvy Group Ireland.
Interview with David Murphy from Salesonline.ie about the impending establishment of an Irish chapter of the Internet Advertising Bureau. In the interview we also discuss general trends in internet advertising.
Plus Gerard Tannam from Islandbridge,com returns for his regular look at branding; this month's topic is Branding in the Downturn.
In this Persuaders Marketing Podcast an interview with Dick Stroud, author and lecturer on the subject of marketing to the 50 plus segment. Dick, who manages his own consultancy 20plus30 was my guest at The Persuaders Pudding Club held on June 12th in the The Westbury Hotel in Dublin city centre. We had about 40 attendees and his presentation, sans Powerpoint, was warmly received by those there, who represented a diverse range of marketing professionals from agencies, research companies and clients.
There is also an interview with Ann Murtagh, who was our host for the evening from the Westbury.
The An Post Direct Marketing Awards have celebrated and recognised the best in Irish Direct Marketing. The 2008 Awards were presented at The Mansion House on Thursday 8th May. It was a fantastic evening and The Persuaders was there to record some of the proceedings.
In this short podcast I interview some of the finalists and winners including Gary Brown from RMG Target, who scooped the Agency of the Year title.
This podcast was recorded in New York on May 1st at the launch of the new campaign ‘Discover Ireland’s Wonderful West’. The campaign was designed to highlight the many attractions of the Western regions from Kerry to Donegal, including ease of direct access from many gateway cities, the good value fares and inclusive packages available, as well as showcasing a range of compelling offers from local industry.
Advertising, direct marketing, eMarketing, lifestyle and media promotions, publicity and co-operative activity with carriers, tour operators and industry partners all form part of the campaign. This will be additional activity over and above Tourism Ireland’s core overseas marketing programme for 2008.
The new campaign focuses mainly on the US market which is the most lucrative in terms of spend and length of stay; €2.4m will be spent in the US. It will capitalise on the direct services to Shannon this year by four major carriers (Aer Lingus, Continental, Delta and US Airways) from six important gateways (New York, Boston, Chicago, Newark, Atlanta and Philadelphia). While direct transatlantic access into Shannon Airport will be reduced in peak season this year, there is still a considerable capacity of 6,700 seats per week to target.
In the podcast I interview representatives from Tourism Ireland, Failte Ireland as well as Irish trade participants and attendees representing US tour operators who feature Ireland.
Out of Home Advertising is the topic discussed in this MediaDialogues special edition of The Persuaders Marketing Podcast.
Out of Home Advertising is the last mass medium. How will it adapt in the age of personalisation? The Cream of International and National Experts on Out of Home give their views on the challenges and opportunities facing the Out of Home Industry from the point of view of Agency, Client, Specialist and Media Owner.
In this podcast an interview with Simon Anholt about the Anholt City Brands index where he discusses the metrics that are involved in the index and the challenges for city branding.
There is also an interview with Irish Search Engine specialists Vazumo and towards the end of the interview I speak to John Fareed of Fareed, Zapala Koepke about the changing nature of luxury in hospitality marketing.
Prangle is a free online resource for journalists, providing the latest news and information. Prangle is a web feed that cuts through the spam and clutter to put key new releases where you can find them quickly and easily.
In this podcast from The Persuaders Marketing Podcast series I interview founder Douglas Dalby who left The Sunday Times to work full-time on Prangle. We discuss the way that traditional press is adapting to the online environment, and the background to the setting up of Prangle.ie
It's official - the Boomtown Rats had it completely wrong. Well, if Irish marketing recruiters Prosperity have their way. Working with branding consultancy Gospel TM the company have developed a bold communications message built around the proposition that the route to happiness firstly lies in being happy in one's career. The theme of 'happiness' in all its manifestations has provided Prosperity with a rich vein from which to mine persuasive messages across all media platforms. Listen to my discussion with Gary Mullen from Prosperity and Marty Wright from Gospel TM to find out more.....
Albert Maruggi started Provident Partners, a full-service marketing firm, to work with clients who want to communicate in different ways and actively build their businesses. The company holds as its philosophy - The thoughtful pursuit of being different, while relating to what’s common, is the art and science of business communications.
In my interview with Albert we discuss how he is advising his clients on social media ( indeed if social media is a term that's relevant ) and also some other topical issues in today's multi-media marketing environment.
In the second of the Marketing from the Middle of Nowhere series with Alex Gibson and Sharon McIntyre, a look at off-the-beaten-path hotels and lodges that have made their location a must-visit tourist and lifestyle destination for distinct audiences In the show we discuss how a distinct positioning can be developed to help these accommodations compete with local competition, but how they can also make a mark on a more global stage by marshalling the local advantages they have in tandem with the global distribution opportunities that the web offers.
Main sites mentioned on the show...
Ice House hotel
CafeParadiso
Wickaninnish Inn
Nipika Mountain Resort
Trendwatching
Park Hotel, Kenmare
In part one of this podcast we talk to three of the participants at the Irish Direct Marketing Association digital media conference, Tom Bazeley, Managing Director, Lean Mean Fighting Machine, Jonathan Forrest, Cybercom and Jay Stephens, Myspace.com In part two an interview with Justin Kirby, writer on word of mouth marketing from DMC who writes the Connected Marketing blog.
Marketing from the Middle of Nowhere™
A series of case-based discussions between two international marketers & academics, Alex Gibson and Sharon McIntyre, about best-practices for marketing small businesses in a global marketplace. The Irish Gibson and Canadian/Irish McIntyre select a shared industry (such as ecotourism), or a shared marketing technique (such as pricing strategy); choose a local successful small business; and then examine the how the respective businesses have excelled. A sense of "place" anchors the discussions: Ireland and Canada have similarities including mythic natural landscapes, sparsely populated geography, proximity to market-giant neighbours, and innovative small businesses. While international listeners and readers may not initially place, for example, Tralee (Ireland) or Edmonton (Canada) on a map of the world; they will think of these towns as wellsprings of off-the-beaten-path innovation, after hearing of the global marketing success of Stockbyte in the online photography industry, and Bioware in the video gaming world. The cases will demonstrate that, in an internet-enabled marketplace, a marketing-savvy small business can thrive and carve out a global market niche. In fact, running a business "from the middle of nowhere" can often be a strategic business advantage.
Companies mentioned in this first podcast in the series are
Cartrawler.com
iStockphoto.com
AbeBooks
Wowjobs.com
Interview with Sver Hogen from Flytoget, winner of the HSMAI Norway marketing awards for their campaign for the rapid rail service linking Olso with its main airport, plus our regular look at issues in Small Business Branding with Gerard Tannam.
Gareth Moxham is Managing Director of Bird's Eye Food in Ireland. Arriving in Ireland in 2006, he has a wealth of experience in several blue chip marketing operations in the UK. In the interview Gareth discusses the marketing challenges faced by the FMCG marketer today.
Don't foget that you can now leave comments on podcasts and suggestions for future topics on my Skype Voicemail service. You can call from ANY phone to + 353 1 443 4745 - I would love to hear from you.
An interview with Tomi Ahonen one of the most influential writers today on Mobile Marketing trends. Recorded at the time of the launch of the iPhone, my interview with Tomi is extended to the broader area of mobile phone technologies, user behaviour and marketing strategies. Tomi has published 5 influential books and has a highly respected blog on the evolution of marketing communities around mobile technology which can be accessed HERE
Sales Lead podcast. Interview with Paul Lanigan from Sandler Sales Institute Ireland about the sales lead process, sales lead generation and the managing the relationship between sales and marketing functions. Plus interview with Paddy Power, Marketing Director of Paddypower.com about the marketing strategies employed by Europe's most innovative online betting company.
Happy New Year to all the listeners to The Persuaders Marketing Podcast. This podcast has four interviews:
1'45" Cathy Mc Govern from Inspiration discusses a viral marketing case study on the campaign for the Dublin On Ice event.
8'40" Des Kavanagh from Ogilvy, discusses the creative execution behind the most recent Carlsberg ad from his time at its creators, Irish International.
13'55" Small Business Branding Podcast - our regular look at this issue in association with Islandbridge.com - in this segment an interview with Garbiel Dooley from Dooley Estates about the challenges in branding an real estate business.
26'40" Seamus Bagnall, editor of Irish Marketing Journal gives me his thoughts on the Irish marketing highlights from 2007.
In this episode of The Persuaders Marketing Podcast, an interview with Niall O'Grady, General Manager - Marketing for Permanent TSB, who recently won the Marketer of the Year Award from Marketing Magazine. Plus, we discuss the background to the latest Guinness advertising campaign 'Tipping Point' with Grainne Wafer, Marketing Manager for Guinness Ireland.
Internet Marketing Debate from the Empathy Internet Marketing Conference held in Dublin on October 2007. On the side proposing the motion that Irish Marketers are Ready for the Internet were Jonathan Forrest of Cybercom, Rob Price of Diffinity and Simon Ferguson of SalesOnline.ie
The press team was led my yours truly with Richard Delevan, journalist and blogger and Conor Brophy of Newstalk 106-108fm. Michael Dwyer chaired the proceedings.
NOTE: Given the length of this podcast, I encoded it at a lower rate than ususal in order to save on download time - I hope this does not affect your listening experience.
Key Timelines
Jonathan Forrest - Cybercom 3'25"
Alex Gibson - The Persuaders 10'10"
Simon Ferguson - Salesonline 16'15"
Conor Brophy - Newstalk 106-108fm23'30"
Rob Pryce - Diffinity Ireland 31'50"
Richard Delevan 38'00"
Audience Questions 51'00"
Douglas Mc Arthur Comments on best speaker and question 59'00"
This is a practical case-study in small business branding, where Gerard Tannam of Islandbridge talks with me and Margaret Ward of corporate writing and editing specialists Clear Ink. In the interview we discuss the process involved in branding the Clear Ink company and also the nature of the work that Clear Ink do with their corporate clients.
In this episode we examine the marketing function's responsibility to implement corporate social responsibility programmes, we explore the marketing strategy of the Toys4BigBoys event, and we speak to Stuart Mc Loughlin of Business2Arts about some great examples of case-studies in best practice of arts and business collaboration.
(a) An interview with Gerard Tannam of Islandbridge Brand Direction about Small Business branding challenges.
(b) An interview with Nigel Reddy of Ogilvy Ireland about the Lucozade brand story which is often cited as a best practice example of brand repositioning. We also discuss the marketing strategy for newly launched Lucozade Alert, which entailed the creation of a dedicated Irish television advertisement.
Also, please note that the next Persuaders Pudding Club will take place on November 22nd ( Venue TBC - City Centre Dublin). Guest speaker is John Kearon of Brainjuicer.com If you would like an invite please send me an e.mail to thepersuaders@mac.com
An extended interview with Ita Gibney, founder and MD of Gibney Communications where we discuss the topic of corporate reputation management. Among the companies discussed are First Active and Mattel and there is a case study on the National Treatment Purchase Fund.
Plus an interview with Stephen Williams, Marketing Manager at the newly opened Louis Fitzgerald Hotel
The Persuaders Marketing Podcast reaches the half-century of episodes with a special podcast from the 45th Sharks Advertising Festival in Kinsale, Co. Cork, Ireland.
The Festival is organised by the Institute of Advertising Practicioners in Ireland (IAPI) and attracts delegates from around the globe to hear keynote speakers, showcase the best in advertising creative and generally have a great time in a special location.
Volvo marketing is examined in this extended interview with Adrian Yeats, Sales and Marketing Manager of Volvo Cars ( Ireland ). The challenges of repositioning the car from its emphasis on safety to a more family oriented positioning are explored, as is the branding strategy.
Also, don't forget to take a look at my monthly television show, The Media Show, which is aired on cable television here in Ireland and is now online at Mediashow.ie
Marketing services: is it different from goods? A conversation with independent marketing consultant Barbara Patton and Chris Cawley, Executive Chairman of Cawley Nea TBWA on whether the marketing of services really differs from the marketing of goods; plus a discussion on the use of Irish as a creative treatment in advertising campaigns, with Brendan O’Broin of A Company of Words and Garoid Trimble of Foras Na Gaeilge. Timelines:
1’00’’ Discussion with Garoid Trimble on Irish in Advertising.
14’25’’ Discussion with Brendan O’Broin, Company of Words.
29’58’’ Discussion on Marketing of Sevvices with Chris Cawley and Barbara Patton.
In this podcast Roisin Ni Mhordha of Impression PR guests again, and talks to Stuart Clark, Assistant Editor of Hotpress Magazine, which is celebrating 30 years on the newsstands, and Jane Mc Donnell of newcomer to the publishing scene in Ireland, Gloss Magazine.
Roisin Ni Mhordha from Impression PR guests for me in this podcast. Her interviewees are Paul Farrell, Group Marketing Director of the Irish Times Group, Jimmy Murphy, founder of The Hive advertising agency and finally John Holohan, formerly of IAPI and now in a new post with the Irish Telethon.
A second special Persuaders Marketing Podcast recorded at Day 2 of the ESOMAR Worldwide Multi-Media Measurement conference ( WM3) held in Dublin from 4-6th June, 2007.
This podcast features speakers talking about the Project Apollo single source measurement project in the US and the Touchpoints project in the UK, as well as a conference summary by Chairperson Steve Harrison.
A special Persuaders Marketing Podcast recorded at Day 1 of the ESOMAR Worldwide Multi-Media Measurement conference ( WM3) held in Dublin from 4-6th June, 2007.
Interviewed in this podcast are keynote speakers, Chris Dobson, VP Global Advertising Sales, Microsoft Digital Advertising Solutions and Toby Syfret of Enders Analysis.
There is also an interview with Manfred Mareck Managing Director of Research Marketing Ltd., who is writing a daily blog during WM3. There are also a couple of interviews with exhibitors Jens Hoffman of Leyhausen International Services and David Chandler of Focus Vision Worldwide.
Blogging as a marketing strategy is discussed in this podcast. Brian Green of Doop.ie discusses the strategies for blogging and marketing based on his experience as a blog marketing consultant. There is an extract also from a presentation to an IIA/Marketing Institute conference by Shauneen Armstrong of the Irish Labour Party and whose alter-ego online is Red Mum.
In the podcast there is also an interview with Aine Matthews, an attorney with intellectual property consultants LK Shields. In the interview Aine gives many concrete examples of how companies can get it right and wrong when it comes to protecting their brand property.
Timelines:
1'34" Aine Shields discusses intellectual property
18'34" Brian Green, Doop.ie
24'30" Shauneen Armstrong, Red Mum
39'00" Brian Green again
An interview with Andrey Yoakley who holds the position of sales manager at Realex Payments, and is responsible for building and managing the function within the organization. As the company continues to experience rapid growth his role is to develop existing channels and focus on the delivery of sales expansion strategies both in Ireland and abroad.
There is also an interview with Stuart Fogarty of AFA O'Meara Advertising assessing the political broadcasts in the Irish general election.
Finally direct mail expert Robert Hayes-Mc Coy discusses the importance of writing a thank-you letter as part of your marketing strategy.
Interview with Steve Harrison, Media Director for Henkel, Germany who is the committee chair for WM3 ( Multi Media Measurement) conference organised by Esomar. The conference takes place in Dublin from 3-6 June. Plus an interview with Leonie Doyle, marketing manager of Knorr, who discusses the marketing strategy behind the Knorr Vie brand.
Gaming and advertising are examined in this episode of The Persuaders Marketing Podcast. In an interview with Michael Haines, COO of Skilground.com we discuss the growth of gaming, the changing shape of gaming demographics and the alternative ways that marketers are seeking to use games as a channel to reach youth audiencec
Part Two features a series of interviews conducted at the Finnish Embassy in Dublin to coincide with the launch of Ryanair's new service to Tampere. I discuss the attractions of Finland's second city and the marketing strategy employed to get more people to visit there.
Part One - (1'50"). Search Marketing World report. An interview conducted with Gerard O'Neill from Amarach where we discuss the findings of an Amarach authored report that Interactive Return commissioned in advance of the recently held Search Marketing World conference held in Dublin. Gerard has some very interesting insights into demographic differences in internet useage, as well as some useful insights into the click-through behaviour of Irish web audiences.
(15'30")There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction.
Part Two (18'05") . An extended interview with Sarah Owen UK head of The Referral Institute who recently gave a presentation to a BNI conference in Ireland. In the interview we discuss how to optimise the referral opportunities from your networking activities. Sarah Owen will be a keynote speaker at SMILE Conference 2007 the leading conference in Ireland for hospitality and tourism sales and marketing professionals.
Part One - (2'05"). Marketing Institute of Ireland conference report. A special report from the annual conference of the Marketing Institute of Ireland where we interview some of the speakers including the former marketing director of London's successful 2012 Olympic Bid, David Maglioni . There is also an interview with the European chief of Edelman, David Brain , whose blog Sixty Second View is well worth checking out - not least because yours truly features on it!
(20'35")There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction.
Part Two (24'00") Podcast Advertising Report. An extended interview with James Belcher, an analyst with emarketer.com, who has recently authored a very comprehensive report into podcasting's potential as an advertising medium. We discuss the alternative models for podcast revenue as well as the challenges to growth.
An interview with Ciaran Lally, UK and Ireland general manager for ebookers. In the interview there is discussion on the changing shape of consumption of the travel product, with internet now a key channel of distribution.
Interviews with John Trainor, MD of Irish sponsorship consultancy Onside, plus we speak to Kathy O'Meara and Harry Leech of newly formed Media Republic, where we discuss the trends in media generally and the background to the formation of their company. Plus there is an interview with Des Doris where we preview the forthcoming Radio Awards.
The Persuaders is proud to be the Podcast Partner of Search Marketing World, which takes place in Dublin on March 21st.
A wide ranging interview with Joseph Jaffe, President and Chief Interruptor of Crayon - a company dedicated entirely to New Marketing.The company launched in October 2006. The Crayon launch occurred simultaneously in the real world and in the three-dimensional virtual world of Second Life.
Joseph Jaffe, is the author of the bestselling book Life After the 30-Second Spot (Wiley) and former Director of Interactive Media at TBWA\Chiat\Day and OMD USA. Jaffe is the company president.
The Persuaders is proud to be the Podcast Partner of Search Marketing World, which takes place in Dublin on March 21st.
Blog monitoring is discussed with Simon Mc Dermott, whose company Attentio based in Brussels has developed an expertise in the process of keeping an ear to the blogosphere to enable companies best plan their blogging strategy.
There is also an interview with Geraldine O'Neill Deputy General Manager at Edelman Ireland and head of that company's European consumer products division. In the interview we discuss the finding from the Edelman Global Trust Barometer. Among the topics addressed is the standing of business relative to other sectors plus the role that Corporate Social Responsibility plays in addressing the increasingly cynical nature of today's consumers.
There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction.
An extended interview with Albert Maruggi, one of the vanguard of marketing podcasters whose Marketing Edge podcast has garnered a significant audience in both the US and internationally. In the interview Albert and I cover a wide variety of marketing topics - trust in marketing the big issue for 2007, the rise of the network as a means of marketers collaborating on projects and the use of podcasting as a marketing tool.
There is also an interview with Colin Hughes from DIT who discusses the SalesWise Programme, which is run by DIT and is designed to help SMEs to enhance their strategic sales capability.
There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction where Gerard gives us the final installment of his brand resolutions for 2007.
The Persuaders Podcast has been shortlisted for this year's Digital Media Awards in the independent podcast category. Details HERE.
And don't forget that you can subscribe to the podcast and weekly show notification via the Persuaders Web site HERE
And don't forget that you can subscribe to the podcast and weekly show notification via the Persuaders Web site HERE
Viral Marketing podcast special with an interview with Toni Smith head of strategy at London based specialist agency The Viral Factory.Toni's interview includes some case study examples of viral marketing campaigns that The Viral Factory have worked on.
Also interviewed is Brian Mc Cabe of Senior Times Magazine who discusses the challenges in marketing to the burgeoning over 50s market.
There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction where Gerard gives us his brand resolutions for 2007.
And don't forget that you can subscribe to the podcast and weekly show notification via the Persuaders Web site HERE
The first Persuaders Marketing Podcast of 2007 features an interview with Muirne Laffan head of Ireland's broadcaster RTE's publishing division, which was the Grand Prix winner at Ireland's most prestigious web awards - The Golden Spiders- Muirne's interview covers the internet strategy of RTE including a discussion on podcasting's role in the broadcaster's plans.
Also interviewed is Pat Kinsley of New World Associates,a Dublin brand consultancy. Pat and I discuss the concept of re-branding and a number of cases are discussed such as Halifax Bank and Magners Cider.
There is also a short Brief Word on Brand from Gerard Tannam of Islandbridge Brand Direction
And don't forget that you can subscribe to the podcast and weekly show notification via the Persuaders Web site HERE
The final Persuaders Marketing Podcast of 2006 features an interview with entrepreneur John Crawley, whose French property webiste Ouicando, has stood out among other property websites in terms of the approach he uses to promote his company online. In a wide ranging interview we discuss the background to the company and the marketing strategies employed including the use of an innovative Advent calendar.
The Podcast also introduces what will be a regular feature on the podcast A Brief Word on Brand with Gerard Tannam of Islandbridge.
And the podcast kicks off with a report I compiled at a recent workshop held by Visitbritain, where I explored the marketing strategies employed by the participants to get Irish companies to take more meetings to Britain.
Finally I wish you all a Happy and Prosperous 2007. The next podcast will feature an interview with Muirne Laffan head of Ireland's broadcaster RTE's publishing division, who will have a very interesting insight into the organisation's web strategy.
A marketing review of 2006. In studio with me to review the marketing highs and lows of 2006 were Gary Mullen of the Prosperity marketing recruitment consultancy and Brian Greene from Doop Design. On the telephone line I was joined by Richard Delevan, Business Editor of The Sunday Tribune and Emmet Oliver from The Irish Times. Among the campaigns that were discussed were Smirnoff's Tea Partay campaign, Irish Broadband Girlfriend in a Box, The Ryder Cup in Ireland, The Irish Lotto, Setanta Television, Anglo Irish Podcast, Irish Mail on Sunday, Phantom FM, Tayto Crisps.
Don't forget to take a look at the Persuaders Website to access past podcasts and also sign-up for the weekly show notification.
An extended interview with Brody Sweeney, founder and Chairman of O'Brien Irish Sandwich Bars, where Brody reflects on the marketing challenges of the past 18 years building a successful franchise business in Ireland and abroad. Brody's own personal website BrodySweeney.ie gives details on his forthcoming attempt to enter the Irish parliament.
Also in the podcast an interview with Mark Tarbatt of Generator, an Irish company that handle advertising on some of Ireland's more prominent websites and who have been working closely with brands such as MSN, Bebo and Coke Ireland to leveage the phemenon that is social media.
The new Persuaders Online Website is now up and running so do drop by and take a look. It includes links to the podcast and Persuaders Blog and will also have features of relevance to marketers.
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Interviews with Andrew Hanley of Hanley Event Group and Ronan Mc Cabe of Company Occasions who discusses the marketing and management challenges in the booming events sector.
There is also a short interview with the Sales and Marketing Manager of The Hotel Beacon in New York - Gerry Traino, who gives her insights into the marketing of a hotel in NY City.
An interview with Fiachra O'Marcaigh, Director at Amas. Amas helps companies and State organisations to make better use of online channels to communicate, interact and transact.
Also joining Fiachra andmyself for the discussion on copywriting is one of Ireland's foremost freelance copywriters - Robert Hayes-McCoy who gives some practical advice on how to best devise copy for the direct mail medium.
PLEASE Note that a copy of Rober's book 'Persuasive Direct Marketing' has been donated by Robert and to be in with a chance to win, just put a comment in telling us why you would like to get a copy. The most creative answer will be sent a copy.
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An interview with Ad Fx Awards winners, Sharon Fitzparick, Director at Ogilvy and Mather (Ireland) who discusses the Deep River Rock mineral water advertising campaign and Diane Tangney, Strategic Planning Director of Cawley Nea TBWA who discusses the Mc Donalds Good Employer campaign.
The ADFX Awards honour the most effective advertising campaigns that appeared in both the Irish and International markets between June 30th 2004 and July 31st 2006. Entries are submitted from IAPI member agencies or advertisers whose campaigns were produced by an IAPI member agency. Full details on the awards may be found on the IAPI website.
An interview with Liam Birkett on the topics of trademarks and patents. Liam Birkett's career began in office management, Carton Brothers, wholesale grocers, then extended into sales and marketing. He was involved in the launch of Mace and VG group trading in Ireland. His experience extended into wholesale, retail, cash & carry, direct marketing and consultancy on a national and international basis. He then worked in the cosmetic industry and later moved into O'Kennedy Brindley Advertising as an account executive.
With colleagues from the advertising agency, he founded Bernardini, Birkett & Gardner Ltd, a design/marketing consultancy which, for more than 20 years was responsible for corporate identities and many marketing initiatives for Stokes, Kennedy Crowley, Waterford Foods, Monaghan Co-op, Smurfit/K Club, GAA branding as well as graphic and packaging projects for high profile clients. He also, as special projects, undertook major international marketing assignments for high profile clients, Irish Biscuits, and PARC to name but two. Being an inventor who has experienced the patenting process first hand and sold the inventions, he is acknowledged as working in familiar territory by those he advises. For over 7 years he was an intellectual property consultant with the biggest IP firm in Ireland and now runs his own consultancy. He can be contacted at birkett@eircom.net
This podcast features an interview with Marc Charron, Managing Director Europe for Tripadvisor which is an internet phemonenom. With 22million subscribers and some 5 million reviews on site, Tripadvisor is the world's most trafficked hotel and holiday review site. The interview was recorded at the SMILE Conference 2006 Ireland's premier conference for the tourism and hospitality sector, where Marc was a guest speaker. In the interview Marc gives an insight into the success of Tripadvisor and the opportunities that exist for companies who are prepared to engage in online dialogue with their customers.
The podcast also features a debate on the extent to which the Internet is the future of advertising. The debate was held as part of the third Empathy Marketing Conference Empathy marketing is an Irish internet success with its Pigsback.com internet site having 250000 subscribers seeking benefits from a range of FMCG and services companies. The debate was chaired by Pigsback MD Michael Dwyer.
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In the run up to the International Wireless Conference to be held in Dublin on Ocotber 18th, I interviewed John Strand of Strand Consult John is one of the best-known mobile wireless consultants in the business. Anyone who has met John knows that he always speaks his opinion. Being honest - and giving his honest opinion on current issues in the mobile industry has become John's trademark - even when it means being controversial or treading on some toes. John Strand's uncanny ability to predict coming challenges for the mobile market and his straightforward attitude to what customers are doing right and wrong has made John a valued speaker at mobile conferences all over the world and he is constantly quoted in the Scandinavian and International press.
The podcast also features an interview with Darrell Crowe, Sales and Marketing Manager of Repak Repak is Irelands first voluntary initiative between industry and the Department of the Environment designed to meet industrys producer responsibility obligations under the EU directive on packaging and packaging waste.
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The Sharks Advertising Festival is one of Europe's most successful festivals of its type and has just celebrated its 44th running. Held from the 7-9th September, in the beautiful coastal town of Kinsale, Co.Cork, the festival drew over 1000 entries from around the globe. To consult a full list of the winners check out the Sharks link on the IAPI Website where a full list of winners can be consulted together with the line up of speakers.
This podcast was recorded after the main awards ceremony and includes interviews with delegates, judges, organisers and visiting media.
Congratulations to Jason Roe, the winner of a weekend break for two in the Trim Castle Hotel Many thanks to the hotel for their generous prize.
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An interview with David Connor of Pareto 3D Marketing where David explains the concept of experiential marketing. David uses case studies from Lynx deoderant and AIB Bank
Don't forget to add a comment below to be in with a chance to win a luxury weekend for two at the Trim Castle Hotel. The draw for the winner will be made in Podcast 20, so this is your last chance to win.
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Interview 1 - interview with Martin Murray, CEO of Interactive Return where Martin reports back from the world's largest search engine conference held in San Jose in mid-August. Martin explains the main trends in search engine marketing and discusses the growth prospects for SEM and which sectors are showing best prospects.
Interview 2 - interview with John Wood, Senior Analyst at IQ Content, who discusses the challenge of using focus groups as a means of testing website usability. In the interview John discusses also a new product from Google - the Google Search Appliance - that they have the exclusive license for in Ireland.
Don't forget to add a comment below to be in with a chance to win a luxury weekend for two at the Trim Castle Hotel
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Interview 1 - interview with Pat Mannion, commercial director of JC Decaux (Ireland) where Pat discusses the trends in the outdoor media landscape and the new technologies that are increasingly being used. Pat mentioned in the interview that you may send him an e.mail at info@jcdecaux.ie if you wish to get more examples of case studies that JC Decaux have done in outdoor advertising.
Interview 2 - interview with James Kennedy of Irish mobile software company Smartnote, who are among the pioneers of trials of delivering podcasts direct to people's mobile phones.
PLEASE NOTE IF YOU ARE ACCESSING THIS SITE FOR THE FIRST TIME ( AS A RESULT OF RECENT PUBLICITY) THAT YOU CAN GET AUTOMATIC DOWNLOADS OF EVERY EDITION AS THEY ARE PRODUCED FROM THE i-TUNES WEBSITE - ( after registering on i-Tunes simply search for The Persuaders in the Podcasts section on the 'Inside Music Store' section of the i-Tunes home page and you can automatically subscribe.
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A Special Podcast on the topic of Sports Sponsorship
Interview with John Trainor of Onside Sponsorship a specialist sponsorship consultancy company who discusses sports sponsorship in the context of sponsorship overall. John examines the challenges that sports scandals will have on sponsors attitudes and gives us an insight into the scale of sports sponsorships such as the London Olympics 2012.
An interview John Redmond of Slattery Communications where he heads up the sports and sponsorship division. In a wide ranging interview, John gives his opinion on how sports sponsorship is evolving and the motivations that are driving more companies to consider this as a form of marketing communication. John explores the sponorship opportunities for the Ryder Cup which is coming to Ireland in September 2006 and his perspective on what sports properties are likely to receive more attention from sponsors in the future.
THE PERSUADERS PODCAST COMPETITION - you can enter a competition to win a weekend away at the fantastic Trim Castle Hotel, just outside Dublin. The prize includes a Superior Room for Two for Two nights including breakfast and one dinner....so what are you waiting for. Answer the following and include a comment to be in with a chance. Winner annouced in Podcast 20. Question is ....What film starring Mel Gibson who portrayed a Scotish warrior was actually mainly filmed in Ireland with Trim Castle used for several scenes? Answer and comment please below. Take a look at what you might win - a stay in the four star Trim Castle Hotel. Good Luck!
The Persuaders Marketing Podcast returns after a four week break. Among those who stood in for me while I have been off air has been Gerard Tannam of Islandbridge Brand Direction Gerard took over the mike on July 14th, Bastille Day, and so it was appropriate that his show explore Franco-Irish marketing issues.
During the interview Gerard talks to Miriam Doyle of Mimitoys. Miriam is a French mother of 2 toddlers, Molly 4 and Malachy 3, who has established a successful toy business in Ireland.
Anne Marie Roynane is a founder of Terraconnecta - a Paris based recruitment company with proven track record working with corporations across all sectors in Europe, Asia, Africa, US and Latin America, and is uniquely placed to comment on the cultural challenges to doing business in France.
John Crawley of Ouicando . John has a proven track record as a successful businessman in designing company strategy, arranging complex financial & property transactions, providing a decision supporting Finance role to businesses, leading and directing large & small teams as well as organisational transformation and change management.
An interview with John Saunders of Fleishman Hillard - John Saunders founded the company in 1990 and has managed its growth to Ireland's largest public relations consultancy and one of Fleishman-Hillard's most successful international offices.
In 2004, John was appointed Fleishman-Hillard's Regional Director of Europe. In his role he is responsible for the firms offices in Amsterdam, Berlin, Brussels, Dublin, Frankfurt, Milan, Munich, Paris, Prague and Warsaw. He is also responsible for relationships with a range of affiliate partners throughout Europe.
In a wide ranging interview John assesses the whole spectrum of activities carried out by Public Relations consultancies: consumer PR, crisis management, reputation management. He gives case examples such as Budweiser and TWA to illustrate best and worst practice.
John is also President of International Communications Consultancy Organisation
Please note that The Persuaders Marketing Podcast is taking a short holiday until 28th July...look forward to your continued custom, and don't forget you can subscribe directly in i-Tunes from the podcast directory.
Sales Coaching, Marketing Outsourcing and Radio Syndication are the topics included in this extended version of The Persuaders Marketing Podcast.
Show notes and timeline:
1'25" Interview with Frank Dick MBE. Coaching has been Frank's passion for decades, inspiring world-beating performances from some of the top names in sport - Daley Thompson, Boris Becker, Gerhard Berger and Katarina Witt. He is currently involved with Denise Lewis, Ronnie Irani, Justin Rose, Marat Safin, Ipswich Town Football Club and Jean Todt (Ferrari Formula One Manager). In business, he has helped develop a coaching culture in British Telecom, Unilever, Shell, Abbey National and Rolls Royce. In this interview, conducted at the Sales Institute of Ireland annual conference, I discuss with Frank the distinction between leadership and coaching in the context of effective selling.
12'45" Interview on the topic of outsourcing in marketing with John Fareed of Fareed and Zapala hospitality marketing consultants and Nora Duggan of outsourcing specialists Alternatives.
34'50" A Brief Word on Branding with Gerard Tannam
37'56" An Interview with Dusty Rhodes from Digital Audio Productions who has just secured the contract to broadcast an Alice Cooper radio show every Saturday night on Irish radio. In the interview we discuss the impact of podcasting and digital radio generally on existing broadcast formats.
In this edition of The Persuaders Marketing Podcast, I interview two of the students from the Masters degree in Advertising at Dublin Institute of Technology. As part of their course, they formed competing 'agencies' to pitch for the Budweiser account. Representatives from Budweiser as well as numerous industry representatives attended a presentation and reception where the competing teams put forward their advertising strategy. In this podcast we get a chance to listen to their approaches. PLEASE PUT IN A COMMENT TO TELL ME WHAT YOU THINK OF THEIR IDEAS.
In addition in the podcast I interview Paul Kavanagh. Starting his radio career in Ireland over 20 years ago in the era of pirate radio, Paul is recognised as one of Europe's top radio station consultants and has worked with over 30 stations here. At present he is the Managing Director of Riviera Radio in Monaco, France. YOU CAN AUTOMATICALLY RECEIVE EACH NEW EPISODE OF THE PERSUADERS MARKETING PODCAST BY SUBSCRIBING FROM THE i-TUNES PODCAST DIRECTORY. ( And don't forget to put a review on the site !!)
With Google, Amazon, ebay and yahoo having their European base in Ireland, it should come as no surprise that recriutment for the internet marketing sector is booming here. In this programme I interview Gary Mullen, Director of Prosperity Consultants about the types of roles being recruited for, the salaries that are on offer and the strategies required by overseas candidates to pick up a job in Europe's internet marketing capital.
In addition I get some feedback from Fergal O'Byrne of the Irish Internet Association from their recent conference which featured keynote addresses from Google, Yahoo, and MSN as well as from the founders of internet chat space phenomenon for Irish and UK teens Bebo.
Plus at the start of the podcast I speak to some of the marketers of the future - from the Mercy Secondary School in Galway who recently won the AIB Bank competition for secondary schools.
YOU CAN AUTOMATICALLY RECEIVE EACH NEW EPISODE OF THE PERSUADERS MARKETING PODCAST BY SUBSCRIBING FROM THE i-TUNES PODCAST DIRECTORY. ( And don't forget to put a review on the site !!)
Last week I was asked to chair the Initiative Media sponsored Dialogue session on the radio market - held co-incidenally in one of Dublin's trendiest clubs called POD. Anyway the seminar had a lot of very interesing speakers. On the client side Paul Farrell from O2 gave a great presentation on the way that company is exploring the digital media revolution. Paul Kavanagh's presentation centred on how as a consultant to Riviera Radio in Monaco he helped the station to climb from 30th to 7th place in the local market there. Other speakers included producer Mark Robinson from Australia who gave a very interesting insight into the process of producing good programming and from Mindshare, David Sneddon put the performance of radio in a broader total media context.
On this podcast I thought I would share a presentation from freelance creative consultant Nick Kelly that I know the audience found both fascinating and hilarious in equal measure. If you haven't heard some of the radio ads he will be showcasing you are in for a treat. I've no doubt you'll be forwarding them to your peers for a good laugh.
YOU CAN AUTOMATICALLY RECEIVE EACH NEW EPISODE OF THE PERSUADERS MARKETING PODCAST BY SUBSCRIBING FROM THE i-TUNES PODCAST DIRECTORY.
Advertising insights from John Fanning, Chairman of Mc Connells Advertising and a veteran of the Irish and UK advertising industry for over 40 years. John discusses his early career in advertising and his take on the challenges faced by the sector today. As someone with a passionate interest in the process of branding, John explores the challenges faced by small indigenous players in the face of a globalised marketing communications assault. John Fanning's musings on branding can be reviewed at Mc Connells Advertising Branding Papers
YOU CAN AUTOMATICALLY RECEIVE EACH NEW EPISODE OF THE PERSUADERS MARKETING PODCAST BY SUBSCRIBING FROM THE i-TUNES PODCAST DIRECTORY.
In this Podcast I interview Krishna De founder of personal development and branding consultancy Oneocean Group.
In this edition of The Persuaders Marketing Podcast, I interview one of the UK's top experts in Direct Mail, Andy Owen. Andy is a popular speaker at Direct Marketing events in Europe and the Middle East and has published a book and DVD on the topic of direct marketing. His website CopywritingThatSells is a treasure trove of information for those looking for a winning edge in their DM communications.
In this Podcast, I have uploaded a number of episodes of A Brief Word on Branding which is a regular feature on the radio show. Presented by Gerard Tannam of Islandbridge.com Brand Direction, the series is an insightful take on the challenges faced by brand builders everywhere. Gerard offers a unique perspective on the branding strategies employed by companies such as Guinness and Nike and contextualises them in the maelstrom of the modern consumer era.
Check out the Islandbridge website for further articles on the topic of branding and real life examples of branding projects in progress. http://www.islandbridge.com
In this interview with John Trainor of OnsideSponsorship we explore the trends in sponsorship, both in Ireland and internationally. While sport sponsorships continue to garner the bulk of sponsorship funds, media and music sponsorships are increasing. What sectors of sponsorship are growing and how are property owners managing to leverage maximum benefit from their assets?
Recording of an interview with Donald Douglas, of Return2Sender.ie - Irish company with extensive blue chip client base who specialise in organising promotional campaigns via text messaging.
This is an interview I conduced with Fiachra O'Marcaigh of AMAS who specialise in advising clients on how to manage content for their websites. Fiachra is a former Irish Times journalist.
The Persuaders is Ireland's longest running business radio show and celebrates its sixth birthday this May. Broadcast weekly on local station www.dublincityannaliviafm.com the show addresses topical issues from the world of marketing, advertising and public relations. Each show features interviews with top Irish and international experts, and offers an independent perspective from presenter Alex Gibson, who is a senior lecturer in marketing at the Dublin Institute of Technology. You can sign up to receive weekly programme notification from the show's weblog
One of my guests on the show this week (10th February ) was Dan Hill, founder of US company Sensory Logic. In our telephone conversation we discussed the extent to which most of our thought is not conscious ( over 99% according to Dan) and the ramifications for this for advertisers. Dan pointed to the growing body of academic research pointing to the powerful impact the visual has on developing an emotional response to messages - with the role of copy being less important than many give credit for.