Building your Brand

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Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful.

How do you feel about money? If you're anything like me you might have a chequered history with your business finances and, let's face it, that rarely feels good. In today's empowering episode I chat with the award-winning founder of rainchq Davinia Tomlinson who is on a mission to help women take control of their financial futures.

I've talked about burying my head in the sand with my business finances before but today we tackle this sometimes scary topic head on as we unpick money stories, working with financial advisors without feeling shame and the impact feeling confident with money has on our business.

Key Takeaways 1. Face Your Finances with Courage Moving past fear and avoidance is the first step to building lasting financial security and confidence. 2. Empower Yourself Through Knowledge Financial education and honest conversations help break down barriers and unlock your potential to build wealth. 3. Your Pricing Reflects Your Value Setting fair, strategic prices is an act of self-respect and a key part of your brand; don't be afraid to charge what you're worth. 4. Automate and Simplify for Success Use technology and systems to make saving, investing, and managing money easier, so you can focus on what matters most. 5. Plan for the Future, Live for Today Balance enjoying life now with preparing for the future; small, consistent actions today can create big opportunities tomorrow. 6. Lift the Next Generation Teaching financial skills to girls and young women empowers them to break cycles and build brighter futures for themselves and their communities.

Episode Highlights * 00:10 – Why talking about money is so hard—and why it matters * 02:17 – Meet Davina Tomlinson and the mission of Rain HQ * 05:16 – The gender gap in wealth, investing, and financial advice * 08:44 – Why relatable role models and honest conversations are crucial * 12:26 – Challenging limiting beliefs and standing firm on your pricing * 16:37 – Pricing as part of your brand and business strategy * 21:24 – Treating your life like a business: tracking income and expenses * 22:50 – Automating savings, pensions, and building healthy habits * 26:21 – Planning for the future and setting big-picture goals * 28:58 – Davina's book "Cash is Queen" and empowering the next generation

Mentioned in the episode:

Buy Davinia's book Cash is Queen
Listen to Liz Wilcox on the podcast talking about brand personality and email marketing

This episode sponsorship slot featured the amazing email membership of Liz Wilcox. Check it out here.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In this episode I chat to Ingrid Fernandez who is a freelance consultant lawyer and I quiz her all about what small businesses need to do to be legal compliant in the UK.

She has lived and breathed commercial law for 10 years, working for both Magic Circle and boutique law firms. But she decided it was time to hang up her suit, swap board rooms for coffee shops and use what she'd learnt to help people starting out in business feel confident about legal things.

The entrepreneurs. The small business owners. The freelancers. The dreamers with big plans and sometimes small budgets, but a whole load of passion. That is who she want's to help and in the process she became a small business owner too.

Episode Highlights

00:01 – Why legal topics matter for small business owners
01:20 – Meet Ingrid: her mission to make legal support accessible
03:10 – When to start thinking about legal documents and contracts
05:15 – The essential documents every business needs (privacy, cookies, terms, contracts)
08:15 – Flexibility, templates, and making contracts work for you
13:00 – Trademarks: what they are and when to consider them
18:00 – The power of clarity, boundaries, and legal confidence
25:00 – Legal care as part of your brand and client experience
32:00 – Overcoming mindset blocks and making the law work for you

Key Takeaways

Start as You Mean to Go On Laying legal foundations early brings peace of mind and sets the tone for a confident, professional business journey.
Protection is Empowerment Contracts and policies aren't just paperwork; they're tools that protect your creativity, your income, and your client relationships.
Clarity Builds Trust Clear agreements and transparent policies foster trust, making every client interaction smoother and more respectful.
Legal Confidence is for Everyone The law isn't just for big companies; accessible templates and resources mean every small business owner can feel secure and empowered.
Your Brand is More Than Visuals Legal care is part of your brand experience, showing clients you value integrity, safety, and professionalism at every touchpoint.
Reclaim Your Power Embracing legal tools is an act of self-respect and kindness to your clients; no more shrinking or second-guessing, just confident business-building.

Mentioned in the Episode

Ingrid's website: Her Legal Space

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their "magic" and turn it into emails that people want to read and (more importantly) purchase from.

In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won't quit! In other words, she now teaches online entrepreneurs to simplify the whole "email marketing thing" and finally master their sales in a way that leverages their personality, vision, and values.

She's best known for her 1000+ users membership, 20 Minute Newsletter technique, and her Email Staircase framework she's taught to tens of thousands of creatives, freelancers, eCommerce shop owners, and small businesses across the globe.

Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia.

In this episode, I chat with Liz Wilcox, whose infectious enthusiasm for email marketing and unapologetic approach to personal branding is truly inspiring. We dive into how you can infuse your unique personality into your brand, why email marketing is such a powerful tool for connection, and how doing business your own way can attract the right people. Whether you're looking to stand out or just want to feel more at home in your business, I hope this conversation encourages you to embrace what makes you, you.

Key Takeaways 1. Lead With Who You Are Building a brand around your true personality creates genuine connections and makes your business a place where you belong. 2. Let Your Values and Vision Shine When you share your values and vision openly, you attract people who resonate with your mission; not just your style. 3. Authenticity Attracts the Right Audience Being boldly yourself may not appeal to everyone, but it draws in those who truly connect with your story and energy. 4. Consistency Doesn't Mean Predictability Show up regularly, but don't be afraid to vary your approach; keep things fresh and let your personality evolve. 5. Small Personal Touches Matter Simple, relatable updates in your emails or content can build trust and make your brand memorable. 6. You Can Build Success Your Own Way There's no single formula; find the intersection of what feels good, what you're great at, and what serves your audience.

Episode Highlights * 01:18 – Meet Liz Wilcox: 90s branding, authenticity, and doing business her way * 02:04 – How to get your personality across in your brand * 04:07 – The evolution of Liz's business and finding her true voice * 06:44 – Attracting the right clients through authentic branding * 09:11 – Vision, values, and the strategy behind personal branding * 13:26 – Practical advice for showing up as yourself online * 16:35 – The power of connection, community, and being open * 22:48 – Email marketing tips: keep it simple, personal, and varied * 28:29 – Building a business that feels good and serves others

Where to find out more from Liz

Liz's 9$ membership (affiliate link)

Liz's Instagram

Liz's Facebook

Liz's Twitter

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In this episode I speak to Sasha Glasgow of Frank + Feel. Sasha classes herself as a writer, doubter and doer. Even though she's been writing in some form from the age of eight, she only started calling herself a writer last year - a rebellious act against her self-doubting nature. She's an avid journaler and lover of words, who wants to use them to challenge the negative narratives that women can have about themselves. She does this through what she calls #RemindHers. Little notes of thought dotted around the internet to remind women (including herself) of what has always been there: the core things within us that light us up and guide us towards the lives we want to live. The things that can be shrouded by responsibility, shoulds, engrained narratives and self-doubt.

Through her email letters, journalling workshops, podcast and Instagram #RemindHers, she documents her journey as it unfolds, unlearning self-doubt, tuning back into self-trust, and living this new creative multi-hyphenate life she has finally given herself permission to pursue. Her hope in doing so publicly is that each step proves to be small, powerful #RemindHer to those who come across her words, in their own lives.

Key Takeaways 1. Journaling is a Safe Space for Self-Discovery Let your journal be a judgment-free zone where all parts of yourself can show up honestly and without filters. 2. There Are No Rules; Find What Works for You Your journaling practice can be as simple or creative as you like. The only right way is the one that feels right for you. 3. Journaling Fuels Clarity and Creativity Use your journal to marinate ideas, work through challenges, and spark new directions in your business and life. 4. Start Small and Remove Barriers Even a few bullet points or a quick list can be powerful. Make journaling accessible by keeping your tools close and prompts simple. 5. Let Honesty Lead, Not Perfection Don't worry about how your journal looks or reads; focus on being honest with yourself, not on creating something to share. 6. Celebrate Tiny Delights and Everyday Joys Journaling isn't just for working through struggles; use it to notice and savor the small moments that bring you joy.

Timestamps * 01:26 – Meet Sasha Glasgow: her story and the Frank & Feel community * 03:09 – How journaling supports business and personal growth * 05:07 – The benefits of journaling for business owners * 07:18 – Common journaling mistakes and the importance of honesty * 10:12 – Different types of journaling and finding your own style * 13:09 – Practical tips for starting and sustaining a journaling habit * 17:20 – Journaling prompts for business owners and creative minds * 24:34 – Journaling for joy, gratitude, and tiny delights

To find more from Sasha check out:

Sasha's RemindHer newsletter, for all new things happening.

Season one of the podcast. Designed to be be there and be revisited whenever you might need them.

Her website

Her Instagram

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

Also a big thank you to this episode's sponsor Little Nutkins - They sell the most beautiful selection of wooden toys, clothes, prints and gifts and their shop is so perfectly curated and everything aims to educate, inspire and empower our little ones. You can search everything they offer by age, brand or type of product which is such a time saver when looking for gift ideas.

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Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! In this episode I chat to Emma Worrollo who has created Playful Den. Emma is an expert in the theory of play. Play is one the most natural human states we long to be in. But the journey to the adult-side is full of social conditioning and expectations which make us lose touch with our inner child. We forget how to play. We start feeling awkward about being silly. And somewhere in the process our dreams can start to seem childish or no longer relevant. We move away from who we once felt determined and destined to be. Play can bring that piece of you back.

We chat about how we can be more playful in our businesses, how to balance work and play, how to resist turning all of our hobbies into business and we also talk about Emma's experiences running her own small business.

Key Takeaways * Play is Powerful Embracing playfulness in life and business opens the door to creativity, resilience, and genuine happiness. * Experiment Boldly Small businesses have the unique freedom to try new things, pivot quickly, and learn from every experiment; so don't be afraid to play and fail. * Redefine Failure When you approach work with a playful mindset, failure becomes just another step in the creative process, not something to fear. * Protect Your Joy Not every hobby needs to become a business; sometimes, keeping something just for fun is the best way to nurture your creativity. * Stay True to Yourself Building a business around your values and passions can be deeply rewarding, even if it means taking the less conventional path. * Connection Fuels Growth Engaging with your community and sharing your journey authentically can lead to surprising opportunities and meaningful impact.

Episode Highlights

01:23 – Emma's background: from agency founder to play advocate
03:54 – The organic growth of The Playful Den and the decision to go all-in
07:19 – Monetizing a passion: Patreon, courses, and business pivots
10:17 – Branding, launching services, and experimenting with products
12:56 – Why small businesses can be braver and more playful
16:12 – Overcoming fear of failure and the Play-Doh mindset
19:32 – Marketing, newsletters, and building an engaged community
21:50 – The rewards and challenges of running a playful business

You can find out more by visiting:

Playful Den's website

Playful Den's Instagram

Playful Den's Patreon

People Who Play Podcast

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! I'm always inspired by stories of purpose-driven businesses. In this episode, I sit down with Dave Linton, founder of Madlug; a brand that proves business can be a force for good. Dave's journey from youth worker to social entrepreneur is filled with lessons on resilience, clarity of mission, and the power of a simple story. Whether you're building a brand or just looking for a spark of inspiration, I hope this conversation encourages you to think bigger about the impact you can make.

Key Takeaways * A Clear Mission Creates Momentum When you know the problem you're solving and stay true to it, your brand's story becomes magnetic and memorable. * Start Small, Dream Big Even with limited resources, bold ideas and determination can lead to global impact. * Let Your Story Be Shared Make your mission easy to understand and repeat, when others can tell your story, your message spreads further than you ever could alone. * Embrace Growth and Its Challenges Every stage of building something meaningful brings new lessons. Growth may be uncomfortable, but it's where transformation happens. * Impact Goes Beyond Products True success is measured by the lives you touch and the change you inspire, not just sales or numbers. * Stay Focused, Stay Generous Protect your core mission, but don't be afraid to share your ideas and support others along the way.

Episode Highlights

00:20 – Meet Dave Linton and the Mad Lug mission
01:25 – The story behind Mad Lug: from youth work to social enterprise
02:55 – Naming, branding, and building a business with purpose
06:50 – The importance of a clear, shareable story
12:10 – Marketing, organic growth, and learning from mistakes
18:00 – Social media, influencers, and the value of authentic advocacy
24:40 – Challenges of growth, staying true to your mission, and leadership lessons
32:00 – Impact stories: changing lives and inspiring others
41:30 – Highlights, reflections, and how to connect with Madlug

Find out more about Madlug:

Madlug website
Madlug for Business

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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I'm taking a little break from the podcast this summer, but that doesn't mean your feed will be empty! In this solo episode, I share why I'm stepping back from new episodes for a few months, how I've handpicked some of my favorite early interviews to re-release, and what my summer looks like as a self-employed parent. I hope this inspires you to find your own balance and enjoy a slower pace over the next few months. Key Takeaways * Embrace the Power of Pause. Sometimes, stepping back is the best way to move forward. Allow yourself space to recharge and return with fresh energy and ideas. * Rediscover Hidden Gems. There's value in revisiting the past; old conversations and experiences can offer new insights when seen through a different lens. * Honor the Seasons of Life and Work. Life has natural rhythms. Recognize when it's time to slow down, focus on what matters most, and trust that growth can happen in quieter moments. * Create Space for Creativity. Let go of deadlines and pressure to make room for curiosity, play, and creative exploration; sometimes the best ideas emerge when you least expect them. * Stay Connected and Open. Even during times of rest, keep the lines of communication open. Inspiration and connection can come from the most unexpected places.

Episode Highlights * 00:30 – Why I'm re-releasing old episodes and how I chose them * 01:40 – Summer listenership trends and the decision to pause new content * 02:30 – My personal summer plans: balancing work, family, and creative projects * 03:50 – Our family's shift system for work and childcare * 05:00 – How to stay in touch and what to expect when the podcast returns in September

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

If you enjoyed this episode please leave a 5* rating and review!

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One of my favourite people to chat with about life and creativity is Meg Lewis. We often go deep into how we perceive the world, and in this episode, we talk about success, failure, and how to return to the fun and joy we experienced as children. Meg helps adults to undo, unlearn, and un-grow up so they can reconnect with their authentic selves before societal norms made things a bit too predictable. We explore how to dismantle the constructs of shame and why it is important to challenge what we consider "normal" in our careers and personal lives. Key Takeaways * Unlearning Adulthood: Our default state as children is curiosity and confidence. We chat about how we can strip away the layers of "boring" habits and societal expectations to find our creative spark again. * Challenging Collective Opinions: Meg explains the importance of questioning these norms, whether they relate to design choices or our broader career paths. * Retraining for Resilience: Many of the things we think of as "unsafe," (like falling over in public) are actually just societal constructs of shame. We talk about how to retrain our brains to move past this. * Redefining Success and Failure: Success is often measured by external validation, but we explore why personal contentment and staying true to your own values is a much more sustainable metric (and why Meg will never have a yacht!)

Episode Highlights * 01:25: The challenge of communicating a complex, multi-hyphenate career succinctly (spoiler - Meg does it!) * 05:40: Challenging "normal" behaviour and the collective hatred of Comic Sans. * 15:10: How the brain's focus on safety creates unnecessary shame around being "weird." * 23:00: Why we need to dismantle the binary definitions of success and failure. * 38:50: Practical ways to bring small moments of joy and play into your daily routine. * 58:15: How to work with Meg through their career strategy programme and personal style class.

About the Guest Meg Lewis is a designer, public speaker, and educator who helps individuals and companies find their unique voice and creative joy. They specialise in "un-growing up" and helping adults navigate their careers with more authenticity and less shame.

Website: meglewis.com
Instagram: @yourbuddymeg

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In this debrief episode I take you behind the scenes of my experience at Atomicon 2026, one of the UK's leading marketing conferences for small businesses. This year was my first time speaking, and I recorded this episode the day after getting back to make sure everything was still fresh in my mind!

Three years ago I went to Atomicon for the first time I remember thinking how much I would love to speak at the event, and now, after years of honing my public speaking skills and building my business through podcasting, that dream has become a reality.

I share about the atmosphere at Atomicon, the supportive community, and the challenges and triumphs of preparing for a major speaking slot sponsored by Adobe. The episode also touches on the practical workflow shared during the talk, using Adobe Acrobat to repurpose podcast content, and the impact of inspiring others to start or revive their own podcasts. Whether you're interested in public speaking, event experiences, or actionable marketing tips, this episode offers honest insights and encouragement for anyone looking to grow their brand or step onto a bigger stage.

If you want to get an early bird ticket for Atomicon next week you can use my affiliate link (you can get a full refund until early next year!) - https://atomic.site/?aap=617

Key Takways

Set Big Goals and Celebrate Milestones. After attending Atomicon as an audience member three years ago, I set a goal to speak at the event and this year I achieved it! Take time to acknowledge your progress and celebrate your wins before moving on to the next challenge.
Leverage Your Platform for Business Growth. Sharing how my podcast has directly impacted my business; by increasing visibility, expanding my network, and generating revenue; reminded me of the power of consistent content creation. Consider how your own platform can open new opportunities.
Embrace Community and Support. Having friends and familiar faces in the audience, plus support from fellow speakers, made the experience even more meaningful. Surround yourself with people who encourage and inspire you, especially when tackling big goals.
Keep Improving and Reflecting. Public speaking is a skill that takes practice. I noticed real progress in managing nerves and pacing during my talk. Regular reflection and seeking feedback are key to ongoing improvement in any area.

Episode Highlights

00:40 – Recalling first Atomicon attendance and early ambitions 01:14 – Journey to becoming a speaker at Atomicon 02:24 – Overview of Atomicon's structure and atmosphere 04:50 – Managing nerves and backstage moments 06:32 – Sharing podcasting journey and Adobe Acrobat workflow 07:37 – Audience connections and community support 08:22 – Feedback and impact on listeners 09:10 – Reflections on personal growth and public speaking 11:00 – Looking ahead to next year's Atomicon and recommendations 12:32 – Gratitude and shoutouts to supporters

Mentioned in the Episode

Atomicon 2027 https://atomic.site/?aap=617 (aff link)
Adobe MAX 2026: https://max.adobe.com/
Charlotte Lewis Episode https://buildingyourbrand.net/episode/charlotte-lewis/
Hannah Isted https://www.hicommunications.co.uk/

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

If you enjoyed this episode please leave a 5* rating and review!

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In this episode I chat to returning guest and founder of Her Legals Ingrid Fernandez.

We chatted way back in 2022 and since then AI has become HUGELY mainstream throwing up all sorts of joys and stresses for small business owners. We chatted about the essential AI clauses every small business owner needs in their contracts from ensuring brand transparency to preventing clients from "training" AI on your creative work.

This conversation is an absolute essential listen if you've been worried about how AI could impact your business.

Key Takeaways * The Transparency Clause: Clearly define how AI is (and isn't) used in your business processes to build trust and reassure clients that your deliverables are human-made . * Restricting Work for AI Training: Protect your intellectual property by including clauses that prohibit clients from feeding your custom designs or content into AI models to create "cheap replicas" . * Privacy Policy Audits: Update your privacy documents at least annually to reflect any new AI tools or third-party subscriptions that might touch client data . * Human Discernment is Non-Negotiable: AI is designed to "please," not necessarily to be accurate. Always verify AI-generated output for context, facts, and technical correctness . * Assume Best Intentions First: Many contract breaches involving AI are accidental. Use clear legal boundaries as a tool for dialogue and education rather than immediate litigation .

Episode Highlights * 03:15: Why AI cannot replace the technical expertise of a specialist lawyer or designer . * 05:50: How AI usage impacts a client's ability to trademark their branding . * 09:20: Real-life stories of clients using AI to avoid paying designers for variations of work . * 14:10: The "Reputational Risk" of using AI: Why people want to buy from humans, not robots . * 23:45: The importance of auditing your "third-party" tool list every six months . * 30:45: How AI "sloppiness" (like changing a speaker's face in a headshot) can damage your brand . * 40:50: Why a spirit of repair and transparency is more effective than a "cease and desist" .

About the Guest Ingrid Fernandez is the founder of Her Legals, a legal firm dedicated to helping women in business secure their contracts, terms and conditions, and privacy compliance. She specialises in making the law accessible and transparent for small business owners.

Website: herlegals.com
Instagram: @herlegals

Mentioned in the Episode * Claude AI: Mentioned as an ideation too * Canva: Discussed in the context of design templates and brand individuality . * Adobe Express (Aff link): Mentioned regarding AI in creative suites . * Her Legals Templates: Legal documents for small businesses, including AI considerations.

End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In this solo episode, I dive into the power of consistency in building a brand, why it matters, and how intentional disruptions can keep your audience engaged. I'm chatting through some practical strategies, personal experiences, and actionable tips for maintaining consistency without burning out.

Key Takeaways * Consistency Builds Trust. Regular, predictable content helps your audience recognize and trust your brand. * Pattern Disruption Keeps You Memorable. Occasionally breaking your routine with something unexpected can reignite audience attention. * Define Your Own Consistency. Consistency doesn't mean frequency; set a realistic schedule that works for you and your business. * Systems and Support Make Consistency Possible. Processes, deadlines, and outsourcing tasks (like editing and show notes) help maintain regular output. * Seasonal Adjustments and Creative Breaks. Using different formats or revisiting old content during busy periods can keep your brand fresh and sustainable.

Episode Highlights * 00:00:10 – Introduction: Why consistency feels overwhelming * 00:00:50 – The value and limits of consistency * 00:02:09 – Pattern disruption: Why and how to shake things up * 00:03:18 – Defining what consistency means for your brand * 00:04:49 – Building systems and getting support for consistency * 00:08:27 – Using disruption and seasonal changes to stay creative

Mentioned in the Episode

Atomicon (Aff link)

Lucy Lucraft Podcast Editing: lucylucraft.co.uk

End Notes

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

If you enjoyed this episode please leave a 5* rating and review!

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I am a big believer in the power of "side quests" . Over the years, my own side projects have transformed into vital parts of my business and completely changed my career trajectory . In this episode, I am joined by Mélanie Johnsson, a creative director, illustrator, and designer who is equally obsessed with the magic of the side quest.

We dive into how these personal projects have brought her new clients, created a vibrant community, and allowed her to push her creative boundaries without the constraints of client briefs. Whether you are considering launching a magazine, a community challenge, or an exhibition, Mélanie's proactive attitude will empower you to stop waiting for opportunities and start creating them yourself .

Thanks to Ivy Malik for sponsoring this episode. If you wanna learn how to co-create a sale so it doesn't feel like selling head to lizmosley.net/ivy and watch the free training video.

Key Takeaways * Proactive Career Growth: Side quests allow you to create the exact type of work you want to be hired for, effectively controlling your own professional narrative and journey. * Creative Freedom and Values: Personal projects provide a space to align purely with your own vision and values, which is essential for preventing creative stagnation. * Building Community and Authority: Projects like the "Pattern Challenge" or the "Mimi" platform establish you as an expert and build lasting associations in the minds of potential clients. * The "Art Director" Mindset: Transitioning to broader titles like Art Director or Creative Director allows you to sell your "brain" and problem-solving skills rather than just a specific technical output. * Overcoming Loneliness: Creative communities and in-person meetups serve as a vital antidote to the isolation of freelance life, offering validation and shared support.

Episode Highlights * 01:50: Mélanie's background growing up in a creative family and her initial "rebellion" against design . * 13:10: The creation of Spellbound magazine and the joy of self-publishing. * 14:15: How the "Pattern Challenge" transitioned from an Instagram prompt to a charitable physical product. * 20:45: Proving creativity: How a client relationship led to 3D rendering and product design. * 26:15: The logistical challenges and dreams of building a physical creative studio. * 36:10: Rebranding and the power of solving visual problems through a "Creative Director" lens.

About the Guest Mélanie Johnsson is a French Art Director, Designer, and Illustrator based in the UK . She works with brands across various industries, from skincare to editorial, and is the founder of the Mimi platform for creatives.

Website: https://www.melaniejohnsson.com/
Instagram: @melanie.johnsson
Mimi for Creatives: @mimi.for.creatives

Mentioned in the Episode * Spellbound Magazine: Melanie's self-published creative magazine. * #thepatternchallengebymel: A long-running creative community challenge on Instagram.

End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In this solo episode, I'm exploring the critical role of trust for small businesses in a digital world increasingly shaped by generative AI. I chat through personal experiences, industry observations, and am giving some actionable advice on how brands can navigate the ethical and practical challenges of using AI in marketing and content creation without eroding customer trust.

Key Takeaways 1. Trust is Fragile and Hard-Won * Building trust with your audience takes years, but it can be lost overnight through missteps, especially with misleading or undisclosed AI-generated content. 2. The "Trust Recession" and AI Skepticism * Audiences are more wary than ever, often approaching online content with skepticism due to the prevalence of generative AI and undisclosed ads. 3. Transparency is Essential * Clearly disclosing the use of AI in your content is crucial. Burying disclosures or surprising your audience with AI-generated material can break trust. 4. Audience Expectations Matter * If your brand is open about using AI, your audience is less likely to feel deceived. Problems arise when AI use is unexpected or hidden. 5. DIY Over AI for Small Businesses * Audiences often prefer authentic, even imperfect, DIY content over slick but impersonal AI-generated work. The risk to brand trust may outweigh the convenience of generative AI.

Episode Highlights * 00:05 – Introduction: The Annoyance of Undisclosed Ads * 00:29 – Why Trust Matters for Small Businesses * 02:20 – The "Trust Recession" and AI's Impact on Perception * 03:30 – How Generative AI Can Break Trust * 05:18 – Ethical Concerns and Audience Reactions to AI * 10:35 – Repairing Trust and Planning AI Use in Your Brand

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

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You know how much I love podcasting and I'm always keen to chat about how transformative it can be for your brand. So in this episode, founder of The Podcast Space Ana Xavier tells me about how to create strategic content that drives real growth in a sustainable way. She shares her expertise on shifting from "vanity metrics" to meaningful engagement, working with sponsors, and why the joy of the process is just as important as the results.

If you've ever wanted to start a podcast this is a must listen!

This episode is sponsored by Ivy Malik. Head to lizmosley.net/ivy and watch the free training video on how to attract higher paying clients.

Key Takeaways * Avoid the "Mega-Show" Trap: Don't try to replicate the production of shows like The Diary of a CEO if you are a team of one. Focus on what is sustainable and impactful for your specific business goals. * Strategy Over Vanity Metrics: Downloads are not the only measure of success. Strategic content that builds trust with a smaller, dedicated audience can lead to more opportunities and higher conversion than a generic "viral" hit. * The Power of Repurposing: Your podcast is a content goldmine. Use transcripts and highlights to create newsletters, social media posts, and blog content to maximise your reach without doubling your workload. * Monetisation Beyond Ads: Working with sponsors is not just about reach; it is about alignment. Strategic partnerships can provide value to your listeners while creating a sustainable revenue stream for your show. * Prioritise Your Joy: To avoid burnout, you must find a way of podcasting that you actually enjoy. When the creator is having fun, that energy translates to the listener and builds a stronger brand connection.

Episode Highlights * 05:12: Shifting your mindset from "more listeners" to "better engagement." * 12:30: How to use your podcast to build professional authority and trust. * 18:25: Strategic ways to approach sponsors and brand partnerships. * 27:40: The "Content Waterfall": Maximising every episode through smart repurposing. * 35:15: Tips for maintaining consistency and finding joy in the production process. * 48:50: Why a podcast can be a business asset even if you don't have thousands of followers.

About the Guest Ana Xavier is a podcast strategist, marketer, and the founder of The Podcast Space. She helps business owners and creators turn their podcasts into strategic marketing engines that deliver professional and personal results.

Website: thepodcastspace.com
Instagram: @thepodcastspace
Podcast: The Podcast Space Podcast

End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In this solo episode of the Building a Brand Podcast, I share 10 honest lessons I'd pass on if I were mentoring a younger designer or small business owner. I cover embracing experimentation and learning from mistakes as well as redefining success and cheering others on. This episode is packed with encouraging mindset shifts for anyone building a creative business.

Whether you're in a season of growth, comparison, overwhelm, or uncertainty, these reflections will help you approach your business with more confidence, joy, and freedom.

Key Takeaways * Treat your business like an experiment so failures become lessons instead of personal defeats. * Consistency becomes much easier when you build your business around things that genuinely bring you joy. * Community matters; even one supportive business friend can make a huge difference. * Success doesn't have to look like internet hustle culture; you get to define it for yourself. * Celebrating other people's wins creates a healthier, more abundant mindset in business.

Episode Highlights

00:00 – Why I've been thinking about mentorship
01:00 – Lesson 1: Have an experimental mindset
02:20 – Lesson 2: Expect mistakes and learn from them
04:00 – Lesson 3: Find the joy and follow it
05:45 – Lesson 4: Find what you can be consistent in
07:15 – Lesson 5: Find your community
09:30 – Lesson 6: Commit to learning new things
10:45 – Lesson 7: Hold onto things loosely
12:15 – Lesson 8: Define what success looks like for you
14:25 – Lesson 9: Don't get obsessed with money goals
16:00 – Lesson 10: Learn to celebrate other people's successes

Mentioned in the Episode

Being Freelance https://www.beingfreelance.com/
Doing It For The Kids https://www.doingitforthekids.net/
The Best 90 Days Ever https://www.hicommunications.co.uk/best90daysever
Episode on Communities: https://buildingyourbrand.net/episode/3-memberships-i-love-as-a-freelancer-and-why-they-matter/

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

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In this episode, I have such an interesting chat with graphic designer Bhavini Lakhani, a specialist in brand identity and marketing collateral.

Get your notebook out because her tips are SO helpful. Bhavini shares her journey from an unexpected start in self-employment following a redundancy in 2011 to becoming an expert in branding for small, independent businesses.

Together, we demystify essential design principles, from color contrast and font legibility to the science of hierarchy offering simple, actionable tweaks that you can implement immediately to build trust and boost sales.

This episode is sponsored by Ivy Malik. Ivy has created a free training to help you understand how higher-paying clients actually think, behave and buy, so you can attract and sell to them more confidently. If you want sales to feel more natural (and less awkward), head to lizmosley.net/Ivy to watch the free training.

Key Takeaways

First Impressions are Critical: You get only one chance to make a first impression; intentional branding communicates professionality and builds the trust necessary for clients to invest in you.

Prioritize Accessibility for Sales: Using high color contrast and legible fonts ensures that potential customers can actually find your contact details and make a purchase.

Stop Center-Aligning Long Text: Left-aligned text is significantly easier for the human brain to process; center-aligning long emails can frustrate readers and lead to missed sales.

Lead the Eye with Hierarchy: Coordinating different font sizes and weights allows you to direct your viewer exactly where you want them to look first.

Consistency Boosts ROI: Using brand elements consistently across all platforms builds immediate recognition and can increase your return on investment by as much as 23%.

Episode Highlights * 03:41: We discuss the flexibility of self-employment and working around family life * 07:07: Common branding frustrations and the importance of tonal variety in colour palettes * 10:55: Discussion on font legibility, the pitfalls of script fonts, and the importance of "kerning" (letter spacing) * 16:38: Why you should avoid center-aligning email newsletters to prevent losing potential customers * 19:54: Understanding visual hierarchy and leading the audience's eye through a design * 23:14: How brand consistency impacts trust, recognition, and ROI

About the Guest

Website: B81designs.com
Instagram: @b81design
LinkedIn: Bhavini Lakhan

Mentioned in the episode: * Ivy Malik: Friend of the podcast and sponsor of this episode! Get a free training video on co-creating sales at lizmosley.net/ivy * Bhavini's Book: A self-published guide with easy-to-follow design tips, available on Amazon or as a digital copy on her website

End Credits:

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In this solo episode, I'm unpacking comparison culture in the creative industries and the impact it can have on our confidence, creativity, and how we show up online.

After seeing some negativity and public mocking circulating online recently, it got me thinking about how easy it is for comparison to spiral into jealousy, criticism, or self-doubt; especially in creative work that feels deeply personal. I share my own experiences of navigating negative comments, the fear of sharing work publicly, and the mindset shifts that help me channel comparison into something healthier and more constructive.

If you've ever felt discouraged by someone else's success or found yourself questioning your own work after scrolling online, this episode is for you.

Key Takeaways 1. Comparison is normal but how we respond matters It's natural to compare ourselves to others, especially in creative industries. The important thing is how we process those feelings.

Sharing your work online comes with vulnerability Putting yourself and your creativity out there means opening yourself up to opinions, criticism, and misunderstanding.
Jealousy can reveal what you truly want Sometimes comparison highlights desires or goals you haven't fully acknowledged yet.
Someone else's success doesn't take away from yours Creative opportunities aren't finite. Another person's win doesn't mean there's less available for you.
Turning comparison into encouragement changes everything Using those feelings as a prompt to encourage others, or focus on your own growth, creates a much healthier mindset.

Episode Highlights 00:30 – Why comparison culture in creative industries has been on my mind 02:00 – The fear of sharing work online & dealing with criticism 05:30 – Jealousy, social media & asking yourself better questions 08:00 – Scarcity mindset vs abundance mindset in creative work 10:00 – Detaching your self-worth from your creativity

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

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In this episode, I chat to my 'graphic design daughter' Robin Son, a branding designer and podcast host who has built a thriving creative business in just three years without any formal training.

Robin shares her incredible journey from working at KFC to launching her design career during maternity leave; all while sitting in the corner of her mum's kitchen during newborn nap times. We discuss the power of learning on the job, the efficiency of the "One Concept Method," and how Robin strategically used social media to grow an audience of over 100,000 followers.

Key Takeaways

The Best Way to Learn is by Doing: Robin and Liz both agree that the fastest way to master complex tools like Adobe Illustrator or InDesign is to have a real client project with a deadline.

Confidence Over Credentials: Despite being self-taught, Robin's willingness to say "yes" to projects and figure out the technical details later allowed her to scale quickly and attract international clients from day one.

Maximize Your Content: Robin grew her following by repurposing single projects into multiple types of content, including mood boards, process reels, and logo suites.

The Power of the One Concept Method: Presenting only the strongest design concept can save time and reinforce your authority as an expert.

Episode Highlights * 01:40 - Robin's backstory: From retail jobs to starting a design career during maternity leave * 04:40 - The "fake it 'til you make it" approach to learning Adobe Illustrator * 05:10 - Liz's first big project: Learning InDesign on the fly for a charity annual report * 07:00 - Pricing and the panic of those first few $50 client projects * 10:50 - Why Robin has used the "One Concept Method" since her very first client * 14:50 - The strategy behind growing from 2k to 20k followers in just six weeks

About the Guest * Website: https://brandsbyrobin.com/ * Instagram: https://www.instagram.com/brandsbyrobin/ * Robin's podcast: https://podfollow.com/creativeconfessions

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft ( lucylucraft.co.uk)

If you enjoyed this episode, please leave a 5* rating and review!

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In this solo episode, I'm giving you a behind-the-scenes look at where my clients actually come from, what's converting into paid work, and what I've learned from finally tracking my enquiries properly.

I share the surprising patterns I noticed around repeat clients and referrals and the role my podcast and Instagram relationships are playing in my business growth. I also chat about transparent pricing, why personal connection matters more than cold outreach for me, and what a high conversion rate might actually be telling you.

If you're a creative business owner wondering how to attract more aligned clients, this episode will give you an honest glimpse into what's working for me right now.

Key Takeaways 1. Repeat clients are a powerful sign of a healthy business One of the biggest sources of enquiries came from previous clients returning for more work, which says a lot about trust and client experience.

Referrals are still one of the best ways to get clients Personal recommendations continue to bring in highly aligned enquiries and strong-fit clients.
Content builds trust long before someone enquires Whether through Instagram, the podcast, or ongoing online conversations, many clients felt like they already knew Liz before reaching out.
Transparent pricing helps attract better-fit enquiries Having pricing guidelines on the website helps filter enquiries and leads to a much higher conversion rate.
Relationships matter more than cold marketing The common thread across most enquiries was some kind of personal connection or familiarity—not strangers finding the business out of nowhere.

Episode Highlights 00:30 – Why I started tracking where my clients come from 01:20 – The power of referrals, repeat clients & relationship-building 03:20 – How clients usually contact me (email, Instagram & WhatsApp) 04:35 – Why transparent pricing leads to higher conversions

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

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In this episode, I chat with Jeanetta Gonzales a multidisciplinary artist, illustrator, surface pattern designer, and mentor to creatives . Jeanette shares her journey from the early days of graphic design (pre-internet!) to building a thriving career in art licensing and coaching .

We dive deep into the emotional side of creativity, discussing how to overcome imposter syndrome, why we often seek "permission" to follow our dreams, and how to spot the early warning signs of burnout .

If you need permission to REST this is the episode for you!

Key Takeaways The Confidence Connection: Most creative blocks; whether they relate to portfolio building or pitching, are rooted in a lack of confidence and the feeling of not being "good enough".

Permission is Personal: Many creatives stay stagnant because they are waiting for external permission to take the next big leap. Recognizing that you have the power to give yourself that permission is the first step toward action.

Creativity and Life are Intertwined: Unlike data-driven roles, creative work is deeply influenced by personal life events. It is essential to nurture your environment to protect your creative output.

Recognizing Burnout Early: Learn to identify when your creativity "nose dives" as a signal to rest before you hit total exhaustion.

Episode Highlights * 04:02: Navigating the "dot-com bomb" of 2000 and surviving economic uncertainty in the creative industry. * 06:55: The most common struggles Jeanetta sees in her 10 years of coaching artists. * 09:42: Why we look for "permission" and how a coach provides a safe space for creative growth. * 13:50: Practical advice for working through a "funk" or a period of low creative confidence. * 15:59: Identifying the "alarm bells" of burnout and the importance of rest. * 19:10: How to handle comparison and "negative voices" from the past that hinder your current work.

About the Guest * Website: jeanettagonzales.com * Instagram: @nettdesigns

Mentioned in the Episode * Ivy Malik: Sales coach and mentor (Free training at lizmosley.net/ivy ). * UCLA: Where Jeanetta attended art school * Software Tools: Adobe Photoshop, Adobe InDesign, and the "old school" Freehand and QuarkXPress

End Credits

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In this solo episode, I'm chatting about something that has become increasingly important in both my business and personal life: the power of saying no.

As a recovering people pleaser, learning to set boundaries, turning down opportunities, and stop over-explaining myself hasn't come naturally; but it has been incredibly empowering. I share some of the mindset shifts that have helped me become more confident in saying no, why being "too available" can sometimes work against you, and how protecting your peace is often more valuable than saying yes to every opportunity that comes your way.

If you struggle with boundaries, guilt, or fear of missing out, this episode is for you.

Key Takeaways 1. Saying no builds confidence The more you practise saying no to things that aren't aligned, the more empowered and self-assured you become.

You don't have to over-explain your boundaries "No" is a complete sentence; and resisting the urge to justify yourself can be surprisingly freeing.
Being too available can lead to burnout Constantly saying yes and always being accessible can create unhealthy expectations in both work and personal relationships.
Protecting your peace sometimes means turning down good opportunities Not every exciting opportunity is the right opportunity for this season of your life or business.
Scarcity thinking keeps us stuck saying yes The fear that "nothing else will come along" can lead to overwhelm, but every no is proof that more opportunities will still come.

Episode Highlights

01:15 – Recovering from people pleasing & setting boundaries 03:00 – How being too available changes people's perception of you 05:00 – Scarcity mindset, burnout & fear of missing opportunities 06:30 – Why saying no can actually feel empowering 08:00 – The next challenge: saying no to opportunities I do want

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

If you enjoyed this episode please leave a 5* rating and review!

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Today's episode is sponsored by Adobe Acrobat. I've been using PDF Spaces to turn my podcast transcripts, show notes and guest info into ready-to-share content for Instagram and LinkedIn; quickly and securely. It also makes collaboration easy and helps me spot trends across episodes. Try it at lizmosley.net/acrobat

In this episode, I'm joined by business coach and launch expert Teresa Heath-Wareing to break down what launching really means and how you can use it to grow your business, no matter what you have to offer.

I know that it's not uncommon to feel like "launching isn't for me" if you don't run a course or maybe you feel confused by all the online marketing jargon, but my hope is that this episode will give you clarity. We explore how launching is simply a strategic marketing campaign, why every business owner can benefit from it, and how to create a launch that feels aligned, ethical, and effective for your brand and business.

We also dive into realistic launch expectations, conversion rates, and why comparing your results to others can hold you back. Whether you're a service provider, product-based business, or course creator, you'll walk away with practical insights to help you plan your next launch with confidence.

Key Topics Covered * What a launch actually is (and what it's not) * How to create a successful launch strategy * What a "launch experience" is and why it matters * Realistic launch conversion rates and expectations * How to launch without feeling salesy or pushy * Why visibility is key during a launch * Common launch mistakes and how to avoid them * How to tailor your launch to your business model

Key Takeaways * Launching is just a marketing campaign You don't need a brand-new offer; launching is about intentionally promoting something over a focused period. * Every business can (and should) launch From product-based businesses to service providers, launches are simply structured ways to create momentum and sales. * A strong launch focuses on experience, not just selling Webinars, challenges, email campaigns, and content all help build connection and trust before the sale. * Launches boost visibility; even beyond sales Showing up consistently during a launch increases brand awareness and keeps you top of mind. * Conversion rates are lower than you think Most launches convert between 1–8%, so small numbers can still mean a successful launch. * There's no universal launch formula Your audience size, offer type, pricing, and positioning all impact your results; customisation is key. * Big launches require bigger inputs High-revenue launches often involve larger audiences, ad spend, or more intensive selling strategies. * Your results reflect your input and your priorities More effort usually leads to better results, but you get to decide what level of effort feels right for you.

Episode Highlights 01:00 – Introduction to launching and Theresa's expertise 02:00 – What is a launch? Simple explanation for business owners 06:30 – Examples of launches across different business types 10:00 – What makes a great launch experience 14:00 – Why visibility matters during a launch 18:30 – Realistic expectations and conversion rates 23:00 – Why comparing your launch to others is misleading 30:00 – The truth behind big, high-revenue launches 39:40 – The simple launch framework: Grow → Launch → Sell 42:00 – Choosing the right launch strategy for your offer

Final Thoughts Launching doesn't have to feel overwhelming or exclusive to the "online business world." When you strip it back, it's simply about creating intentional moments of visibility, connection, and invitation.

The key is to build a strategy that works for your business, your audience, and your values; rather than copying what works for someone else.

About The Guest

Teresa Heath-Wareing is an award-winning speaker, best selling author, podcaster and 6 figure online business owner. She helps business owners to build a life and business they dream of.

Teresa's website: https://teresaheathwareing.com/
Teresa on instagram: https://www.instagram.com/teresa_heathwareing/
Teresa's YouTube Channel https://www.youtube.com/@Teresa_Heath-Wareing

If you like to watch your podcasts you can watch all of my solo episodes as well as this one on YouTube.

If you enjoyed this episode please leave a 5* rating and review!

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In today's solo episode, I'm sharing something that has become a real mission for me: being a visible, relatable middle-aged woman in the design industry. I talk candidly about feeling excluded early in my career, the sexism and self-doubt I experienced, and how starting my own business completely changed my ambition and belief in what was possible.

Key Takeaways * You don't have to fit the industry stereotype to belong The creative industry can feel intimidating, exclusive, or overly curated, but there is space for different voices, personalities, and paths to success. * Visibility matters more than you realise Sometimes simply seeing someone who looks like you, sounds like you, or shares your experience can completely change what feels possible. * Your ambition can evolve later in life You are not "too late." Growth, confidence, and big opportunities can happen in your 30s, 40s, and beyond. * Honest storytelling creates connection People don't just need inspiration; they need relatability, reassurance, and permission to believe they can do it too.

Episode Highlights * 02:00 – How starting a business changed my ambition * 03:00 – Why visible older women in design matter * 04:00 – The moment that clarified my mission * 04:40 – Relatability vs perfection online * 05:45 – Why I want to stay visible in the industry * 06:10 – Career success after 40 * 07:00 – Encouraging the next generation of designers * 08:15 – Final reflections & questions for listeners

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

If you enjoyed this episode please leave a 5* rating and review!

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This week I'm joined by my friend CJ Cawley; branding designer, content creator, and one of the most genuinely honest voices in the design space. In just three years, CJ went from quitting his job with minus money in the bank to running his own studio, hitting 100K on YouTube, and building an audience of hundreds of thousands not by gaming the algorithm, but by refusing to be anything other than himself.

We talk about the real cost of growing a following (it's not all good news), why vulnerability beats polish every time, the wild story of someone who AI-cloned his entire identity, and how getting clear on what you actually want from life is the only real strategy that matters.

If you've ever felt like social media is full of people showing you how great they are while you sit there feeling behind then give this episode a listen!!

This episode is sponsored by SilverStag Type Foundry. If you're a designer looking for a typeface that really elevates your brand, SilverStag is a brilliant place to start. It's a one-person type studio creating carefully crafted fonts with multiple weights, alternates, and ligatures; all designed to help brands stand out.

Head to lizmosley.net/SLTF and use the code LIZxSLTF for 20% off.

Key Takeaways * The cost of not making the video is greater than making the video. When motivation fails, reframe it as a cost-benefit question. What's the real price of staying stuck? * Be the thing you couldn't find. CJ built his audience by creating content for the younger version of himself; someone who couldn't find a relatable, honest designer online. Who are you making content for? * Authenticity isn't a strategy, it's the only thing that scales. Showing your mistakes, your process, and your genuine confusion builds deeper trust than any highlight reel ever could. * A big following comes at a cost nobody talks about. The same audience that opens doors can paralyse your creativity. Growth always has a price and knowing that upfront really helps! * You don't need to be on every platform, but you do need to love the ones you're on. If you're not consuming content on a platform, you probably shouldn't be creating for it either. * Define your 'North Star' before anything else. Can you visualise exactly what your dream life looks, smells, and feels like? That clarity and focus is what makes every uncomfortable action worth taking. * Strategy is just a plan. It's not a fancy concept. You identify what you want, you make a plan to get there. That's it. Don't let jargon make it feel bigger than it is.

Episode Highlights * 01:50 CJ's story: 12 years in design, agency life, going freelance three years ago * 04:28 The first year: no clients, no money, and why he finally gave social media a chance * 07:38 How one video led to his first paying client and why documenting the messy truth resonated * 10:00 Why you need to consume content on a platform before you can create well for it (and why CJ gave up on TikTok) * 14:27 The mental cost of a massive following: paralysis, perfectionism, and the weird threshold where everything changes * 20:05 On trusting yourself to rebuild if it all fell apart and why that peace is worth more than the follower count * 25:06 Why YouTube feels different: deeper relationships, longer content, and finally being able to show his work properly * 34:10 The wildest story: someone used AI to clone CJ's entire website, replace his face, and steal his identity * 41:48 AI, smartphones, and everything in moderation: how every new technology teaches us the same old lesson * 48:31 Advice for anyone struggling to put themselves out there and get leads * 53:14 Building a tolerance for discomfort, defining your life on your own terms, and ignoring what Frank, Steve, and Sarah are doing

About The Guest

CJ Cawley is a brand designer, a logo designer and creative mentor.

CJ's YouTube Channel https://www.youtube.com/@cjcawleydesign
CJ's Instagram https://www.instagram.com/cj.cawley.design/
CJ's Website https://www.cjcawley.com/

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and produced by me and recorded at Kingsbane Studios

If you like to watch your podcasts you can watch all of my solo episodes and this one on YouTube.

If you enjoyed this episode please leave a 5* rating and review!

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In this episode, I'm sharing a behind-the-scenes debrief from my time at OFFF Festival in Barcelona; one of the world's most inspiring creative conferences. I chat about the standout talks and industry trends (including honest conversations around AI) and the power of community and creative energy. This episode is a reflection on what really matters as a creative business owner.

Key Takeaways * Creativity is still deeply human (even in the age of AI) Many top creatives aren't rushing to replace their craft with AI; they genuinely love the process, problem-solving, and hands-on work. * Your struggles are more universal than you think From failure to difficult clients to self-doubt; hearing industry leaders share similar challenges is a powerful reminder that you're not alone. * Community > content While the talks are inspiring, the real value often comes from conversations, relationships, and connections built with other creatives. * Inspiration needs action It's easy to feel motivated after events like this, but the real growth comes from actually trying something new (even imperfectly).

Episode Timestamps * 00:30 – What is OFFF Festival? * 01:00 – The unique "festival" atmosphere * 03:00 – Favourite sessions & panel insights * 04:50 – Creative attitudes towards AI * 06:40 – Universal struggles in creative work * 07:50 – Inspiration from animation & design * 09:50 – Standout creative direction & visuals * 11:00 – Why relationships matter most * 13:20 – Final reflections & honest feedback

Mentioned in The Episode

Katy Cowan Episode https://buildingyourbrand.net/episode/creative-boom-16-years-of-championing-creatives-with-katy-cowan/
Snask https://snask.com/
Uncommon Creative Studio https://www.uncommon.studio/
Creative Boom https://www.creativeboom.com/

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

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In this episode, I chat with Michael Bruny-Groth, the founder of The Logo Package. (aff link) Michael created a tool that has become a staple for logo designers worldwide, but behind the "overnight success" lies a story of immense sacrifice, strategic pivots, and radical vulnerability.

Michael shares the behind-the-scenes reality of running a software company, including the personal toll of scaling and his bold decision to run a "Pay What You Want" Black Friday campaign rooted in deep, personal storytelling.

This is a refreshingly honest look at what it actually takes to build and maintain a successful brand in the design space and I had so much fun recording it!

Head to lizmosley.net/SLTF and use the code LIZxSLTF for 20% off.

Key Takeaways * The Power of Vulnerability: Sharing the "messy middle" of your business journey can create a deeper connection with your audience than any polished marketing campaign. * Problem-First Product Design: The Logo Package succeeded because it solved a hyper-specific, time-consuming pain point for designers: the tedious process of exporting logo files. * Redefining "Success": High revenue doesn't always equal high personal happiness; Michael discusses the importance of aligning business growth with personal well-being. * Experimenting with Pricing: The "Pay What You Want" model can be a powerful way to re-engage an audience and lower the barrier to entry while maintaining brand integrity. * The Myth of Passive Income: Running a software business requires constant maintenance, customer support, and technical updates—it is rarely truly "passive."

Episode Highlights * 02:15 - The "Why": Solving the nightmare of manually exporting 100+ logo files. * 08:40 - The transition from being a full-time designer to a software founder. * 15:30 - The reality check: When business success leads to personal burnout. * 22:10 - The Black Friday pivot: Moving away from traditional discounts to a "Pay What You Want" model. * 31:45 - Why Michael chose to share his personal financial and mental health struggles with his email list. * 40:12 - Navigating the technical challenges of maintaining software in an ever-changing Adobe ecosystem. * 52:20 - The future of The Logo Package and Michael's focus on sustainable growth. * 01:02:15 - Why Michael is "done" with LinkedIn and focusing on platforms that feel authentic.

About the Guest * Michael Bruny-Groth is the creator of The Logo Package Express and The Logo Package Portal. * Website: The Logo Package (aff link) * Instagram: @logopackage * LinkedIn: Michael Bruny-Groth (Note: He might not accept your request!)

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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A behind-the-scenes look at the real, unfiltered juggle of running a business while raising a family. In this episode, I'm sharing the contrast between big career moments and the everyday realities of motherhood, plus the systems, support, and mindset shifts that make it all possible.

Key Takeaways * The "highlight vs reality" contrast is normal You can go from career highs to cleaning up sick (or dealing with nits) overnight. Both can exist and that doesn't diminish your success. * You don't have to do it all alone Support systems; whether that's a partner, family, freelancers, or automation, are often the hidden foundation behind sustainable businesses. * Boundaries are essential (but hard) Switching off from a creative business isn't easy, but protecting your time (especially with family) is key to long-term wellbeing. * Simplify your to-do list to feel progress A never-ending list leads to burnout. Focusing on just 3 priority tasks a day can create momentum and satisfaction.

Episode Highlights * 01:00 – Career highs vs everyday mum life * 03:00 – Flexibility and family priorities * 04:10 – Struggling to switch off from work * 05:40 – Overwhelm and managing your to-do list * 07:00 – Why "doing it all" is a myth * 08:10 – Systems, outsourcing & automation * 10:10 – Flexibility, trade-offs & ambition

Mentioned in the episode

Esther Young's Episode
Dubsado
How I edit my videos YouTube vid

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

If you enjoyed this episode please leave a 5* rating and review!

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Today on the podcast I chat with Lauren Harvey, who is the owner and founder of Full Stop Accounting with her husband, Alex. I think so often we view running a business as a very linear journey, but often it doesn't really look like that.

Over the last 15 years of owning their business, Lauren and Alex started off with just Lauren, grew to a team of 10, and then intentionally scaled back down again to just the two of them. We talk about that experience, how they had to unlearn the traditional narrative of "success," and the new niche they've settled into.

We also discuss what it is really like working with your life partner, why they opened a stationery shop, and why we all need to start making decisions based on data rather than our feelings.

I always love to hear other people's experiences of finding their own way, and I hope this episode encourages you to build a business that feels right for you.

Head to lizmosley.net/SLTF and use the code LIZxSLTF for 20% off.

Key Takeaways:

Growth doesn't always mean bigger: Society often tells us that business growth means more staff and higher turnover. Lauren shares why she scaled her team from 10 people back down to just her and her husband, and how doing so led to a more profitable and peaceful life.
The power of niching: After 15 years, Lauren and Alex decided to niche down specifically to husband-and-wife (or life-partner) businesses. It allows them to serve clients using their own unique lived experience of running a business with a spouse.
Working with a life partner: Running a business with your spouse brings unique challenges and benefits. Lauren explains how it allowed them to manage a single shared diary around childcare, but also how they had to work hard to ensure the business didn't completely take over their relationship.
Stop letting feelings dictate finances: It is incredibly common to make business decisions based on how we feel on a particular day. Liz shares an anecdote about almost dropping an income stream based on a "feeling," only to realise the data proved it was highly profitable. As Lauren says, your bank account doesn't lie.
You can be a creative AND a numbers person: We often like to put ourselves in boxes. Lauren challenges the narrative that creatives "aren't good at numbers" and encourages everyone to rewrite that negative story to take control of their business's profitability.

Episode Highlights:

04:14: Why Lauren and Alex decided to niche down to husband and wife business teams .

07:58: Overcoming the fear of niching and putting "all your eggs in one basket"

10:53: The reality of running a business with a life partner while raising a family .

14:58: How communication and office dynamics changed when scaling back to just the two of them .

16:58: The 15-year journey: From a solo founder to a team of 10 and back again .

18:41: Unlearning traditional business studies definitions of success and turnover

About The Guest:

Lauren Harvey is the founder of Full Stop Accounts, an accountancy firm she runs alongside her husband, Alex. They specialise in providing monthly accountancy services specifically to life-partner and husband-and-wife businesses.

You can find Lauren on Instagram or by visiting the Full Stop Accounts website.

Mentioned in this episode:

Silver Stag Type Foundry: Get 20% off beautiful, versatile typefaces using the code LizXSLTF at lizmosley.net/slt

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In this solo episode, I'm sharing two early client mistakes that knocked my confidence; but ultimately shaped the way I run my business today. I talk vulnerably about my previously poor boundaries and some communication breakdowns, and how these experiences taught me lessons I still carry into every project.

If you've ever had a client situation go wrong, this episode will remind you: you're not alone and you can come back stronger.

Key Takeaways * Your gut is part of your business strategy If something feels off; whether it's pricing, scope, or a client fit; it's worth paying attention to. Ignoring it often leads to bigger problems later. * Clear boundaries protect both you and your clients Saying yes to the wrong work (or an unclear brief) can create resentment and misalignment. Strong boundaries create better outcomes for everyone. * Communication is everything (and more!) Under-communicating is one of the fastest ways to lose trust. Over-explain your process, your decisions, and your expectations. * Mistakes don't define you; how you respond does Every business owner will face rejection, missteps, or unhappy clients. Growth comes from reflecting, adjusting, and moving forward with better systems.

Episode Highlights

00:05 - Why mistakes matter more than wins
01:05 - Mistake #1: Ignoring my gut & poor boundaries
04:28 - Mistake #2: Lack of clarity & weak presentation
06:17 - The confidence knock & what changed
07:45 - The biggest lesson: communication & process
08:36 - Trusting your gut in business decisions
09:23 - Rejection, failure & moving forward as a business owner

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

If you enjoyed this episode please leave a 5* rating and review!

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In this episode of Building Your Brand, I'm chatting with David Pearson, a world-class book designer who began his career at Penguin Books before venturing out on his own. David specializes in both book covers and the internal layouts (text design) of books.

We dive deep into the "crossovers" between book design and branding, exploring how David handles the unique challenge of designing for "dead authors" while trying to capture entirely new audiences. David shares his refreshing and somewhat rebellious take on the creative process, explaining why he identifies as a "slow designer" and why he's perfectly happy staying at the starting line while everyone else races toward the latest tech.

Head to lizmosley.net/SLTF and use the code LIZxSLTF for 20% off.

Key Takeaways

Finding Your "Creative Fit": David emphasizes the importance of aligning your career with your personality; for him, the detail-oriented, rhythmic nature of book design was a perfect match.
The Value of Constraints: Whether it's a limited budget or a specific genre's visual "code," David finds that being "hemmed in" actually sparks more creativity.
Shapeshifting vs. Personal Style: Unlike illustrators who are often hired for a specific "look," David believes designers should be "shapeshifters" who serve the author's art rather than their own personal brand.
Collaborative Client Relationships: Moving away from the "big reveal," David has found that involving clients in the process and presenting multiple options helps them feel like partners in the creation.
The "Erosion of Struggle": David and Liz discuss the risks of AI and high-speed technology, noting that the "struggle" of the creative process is often where the most meaningful work happens.

Episode Highlights

03:32 – The "lucky" redundancy that led David from text design to the covers department at Penguin.
06:46 – The "ambling and shambling" process: Why David embraces being a slow designer
10:47 – The challenge of "repackaging" dead authors for modern audiences.
15:58 – Navigating visual codes: When to play it safe and when to "elbow" competitors out.
24:41 – Why "one concept" presentations can feel like a prison for designers.
37:34 – Philosophical worries about AI and the "speed" of modern change.

About the Guest

David Pearson is an acclaimed graphic designer known for his expertise in typography and book jacket design. After a highly successful tenure at Penguin, he established his own studio, Type as Image. Instagram: https://www.instagram.com/typeasimage/

Website: https://a-g-i.org/user/davidpearson/view/projects//

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In this solo episode I'm sharing honestly on where I currently stand on AI. It's a topic I'm still wrestling with; from its undeniable benefits to the deeper ethical and creative concerns, this isn't a definitive take; it's a real-time reflection.

If you've been feeling conflicted, cautious, or even curious about AI, this episode opens up the conversation and invites you to think more critically about the role it plays in your work, your creativity, and your life.

Key Takeaways

You don't need to have a fixed opinion It's okay to sit in the grey area. Growth comes from questioning, exploring, and allowing your perspective to evolve over time.
Just because something is powerful doesn't mean it's harmless AI offers incredible opportunities but being intentional about how and when you use it matters more than blindly adopting it.
Your creativity is worth protecting The messy middle, the frustration, the breakthroughs that's where the magic happens. Don't rush to outsource the very process that makes your work meaningful.
Keep asking: "At what cost?" Progress without reflection can lead to regret. Staying grounded in your values will help you navigate change without losing what matters most.

Episode Highlights

01:17 – The "grey area" problem: why it's hard to form a clear opinion
02:21 – Where AI can be powerful (especially in healthcare and business)
03:05 – Major concern #1: consent, data scraping, and misuse of creative work
06:18 – Creativity, critical thinking, and what happens when we outsource our brains
08:06 – The value of craftsmanship and why human-made work still matters
11:46 – The question that keeps coming up: "At what cost?"

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

If you enjoyed this episode please leave a 5* rating and review!

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In this episode I dives into the often-overlooked but essential world of typography with Alen Kapetanovic, a type designer and founder of Silver Stag Type Foundry

Alen shares his fascinating transition from civil engineering to running a large design agency, and finally finding true success and freedom through the meticulous art of type design. We explore why fonts are as impactful as color for brand mood, the technical science behind "beautiful collections of letters," and how choosing a unique typeface can elevate a brand without requiring a massive budget.

Head to lizmosley.net/SLTF and use the code LIZxSLTF for 20% off.

Key Takeaways * Success is Personal: Alen redefined success by moving away from a high-pressure 15-employee agency back to solo work, prioritising freedom and time for personal life over managing 200 emails a day * Fonts Communicate Subconsciously: Like color, typography conveys emotion and mood before a single word is even read * Legibility is Non-Negotiable: A typeface must be appropriate for its context; a "display" font designed for billboards will often disappear or become illegible when used for small body text in a book or on social media * Invest in Uniqueness: Using a paid or unique typeface is a powerful way to differentiate a brand from the sea of common fonts found in tools like Canva * Typography is a Science: Good type design involves complex rules like "overshoot" and optical illusions to ensure that letters look balanced and work perfectly together as a cohesive set

Episode Highlights * 04:47 - Why closing a successful 15-person agency was a move toward true freedom * 08:50 - The complexity of type design: Why it's more than just "slanting" letters for italics * 12:20 - The "science" of kerning and the technical intricacies of designing a letter like 'S' * 16:40 - Why context matters: Using display typefaces vs. text typefaces * 21:50 - Subconscious branding: How typography conveys warmth, elegance, or power * 24:30 - A critique of recent rebrands (Jaguar and Twitter/X) through a type designer's lens * 34:40 - The difference between a collection of beautiful letters and a "beautiful collection" * 41:40 - Settling the debate: The difference between a font and a typeface (using the "egg vs. box of eggs" analogy

About the Guest

Alen Kapetanovic is a type designer, founder of Silver Stag Type Foundry, and a podcast host.

Website: Silver Stag Type Foundry
Podcast: Alen Kapetanovic Off Script
Instagram: @silverstagtype

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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Over the last few years I have been lucky enough to speak at some incredible events including Adobe MAX London (in front of 750 people and Adobe MAX LA. This year I am speaking at Atomicon and OMR Festival in Hamburg.

In this episode I share how I prepare for the talks I give. Every talk is different but with the help of public speaking coach Charlotte Lewis who I have previously interviewed on the podcast I have managed to come up with a process that works well for me.

If you have done any public speaking I would love to hear your experience, and if there is anything else you would like to know from my experience let me know and I will try include it in a future episode!

Episode Highlights

00:39 – My public speaking experience
02:50 – Prepping my talk without writing a script
04:26– Adjusting my talk based on the vibe in the room
06:48 – How the talk is structured
09:09 – Putting the slides together
10:57 – Practicing the talk
15:33 – Considering your audience and what they need

Mentioned in the Episode

My podcast episode with Charlotte Lewis - https://buildingyourbrand.net/episode/charlotte-lewis/
The Atomicon Conference - https://atomic.site/?aap=617 (affiliate link)

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

If you enjoyed this episode please leave a 5* rating and review!

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Today on the podcast, I've invited two of my closest friends, Hannah Isted and Lois Seco, to chat about another vulnerable topic: dealing with professional jealousy. Last time we spoke, we tackled our fear of success, and this time we are diving into the messy feelings of comparison and envy.

I am sure everyone has experienced professional jealousy at some point, and honestly, I feel it pretty regularly. In this episode, we chat about how to extract useful information from your jealousy, why taking action is the best antidote to comparison, and the danger of letting the social media algorithm dictate your self-worth.

This is the perfect episode for you if you've ever experienced jealousy (which, let's face it, is most of us!)

Head to lizmosley.net/SLTF and use the code LIZxSLTF for 20% off.

Key Takeaways:

Jealousy is information: Jealousy often gives you information about what you actually want. However, sometimes you might realise you don't even want the specific thing someone else has; you are actually just jealous of the confidence with which they are showing up.
Take action to shift the energy: Hannah shares how she felt jealous seeing videos of groups of girls hanging out, so she took action and started her own group, which now has around 200 people. Taking action is a great way to stop yourself from sitting and stewing in jealousy.
The algorithm feeds comparison: Lois discusses how planning her "Creative Kin" events caused the algorithm to feed her content from everyone else doing similar things, which immediately made her feel like her own event wasn't good enough. It is important to remember that the algorithm doesn't know what is actually helpful for your mental health.
A rising tide lifts all boats: Having successful people around you—even if you feel a pang of jealousy—is a good thing. If you choose to cheer your friends on, their success often opens doors for you and helps lift everyone up.
You don't know the whole story: It is so easy to be jealous of someone's end result without realising the sacrifices, late nights, and completely different circumstances that got them there. We often quickly create our own stories around how someone's success came about, which aren't always true.

Episode Highlights:

02:00 – Recapping the last episode on the fear of success and introducing today's topic of professional jealousy.
04:00 – Liz's revelation: sometimes you aren't jealous of the thing, you are just jealous of the confidence.
11:00 – Hannah explains how taking action shifts the energy of jealousy, using her 200-person friendship group as an example.
15:00 – Lois talks about how the algorithm fed her comparison when she started her Creative Kin workshops.
30:00 – Dealing with competitive feelings and reframing them so you can genuinely cheer other people on.
40:00 – Remembering that you rarely see the full story behind someone else's success on social media.
45:00 – Lois breaks down the psychological difference between jealousy and envy.

About The Guests:

Hannah Isted runs HiCommunications and is the author of The Best 90 Days Ever, a book that teaches business owners how to promote what they do in 10 minutes a day. She also runs a membership by the same name; sign up here (aff link) You can find her on Instagram at @hicommunications

Lois Seco is a contemporary abstract artist and the host of the Creative Kin workshops in South Wales. You can find her on Instagram at @loisseco

Mentioned in this episode:

Silver Stag Type Foundry: Get 20% off beautiful, versatile typefaces using the code LizXSLTF at lizmosley.net/sltf

Episode 178: Help, I'm Succeeding! (And Other Rational Fears) with Hannah Isted & Lois Seco

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In this solo episode, (recorded in my hotel room in London!) I'm sharing three memberships I'm currently part of and genuinely love; and why I think memberships can be such a powerful way to build community as a freelancer or small business owner.

When you run your own business, it can often feel like the people around you don't fully understand what you do. That's why finding spaces where people get it can make such a difference; not just for practical advice, but for encouragement, accountability, and support.

I talk through three memberships that have supported me in different ways, from helping me stay consistent with marketing, to finding community, to navigating the realities of running a business alongside family life.

If you've been craving more connection or support in your business, this episode will give you a few great places to start.

Key Takeaways

Surrounding yourself with people who truly understand your work changes everything. When you're in the right community, you feel supported, encouraged, and far less alone in your business.
Simplifying your marketing makes consistency possible. When the actions feel manageable, you're far more likely to show up; and those small, regular efforts add up over time.
Visibility matters most when you feel busiest. Staying consistent, even in small ways, helps you break out of the feast-or-famine cycle and build long-term stability.
The rooms you put yourself in shape the opportunities you receive. When you're connected to the right people, referrals, collaborations, and clients tend to follow naturally.
Your business becomes more sustainable when your support fits your life. The right community will meet you where you are; whether you're growing, freelancing, or balancing work alongside family life.

Episode Highlights

00:20 – Why memberships matter as a freelancer or business owner
01:27 – "The Best 90 Days Ever" & 10-minute marketing
06:43 – Being Freelance membership & community support
08:04 – Doing It For The Kids membership & balancing business with family
10:28 – Final thoughts & how to find the right community

Mentioned in the Episode

The Best 90 Days Ever (Aff link) https://april-2026-the-best-90-days-ever.teachery.co/90-day-membership?a=pjaDmq4T
Being Freelance https://www.beingfreelance.com/
Doing It For The Kids https://doingitforthekids.net

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

If you enjoyed this episode please leave a 5* rating and review!

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Today on the podcast, I am chatting about such an important topic: inclusivity and accessibility within branding. I'm joined by my friend and fellow designer Melin Edomwonyi to dig into what this actually looks like in practice which is a lot deeper than I realised.

We cover so many different aspects of inclusivity and accessibility, from the colours we choose to how we format our emails. I feel like some of these topics could be a whole episode by themselves!

The biggest reminder from this conversation is that we are never going to get this stuff perfect 100% of the time. It'a about curiosity and a willingness to learn and make improvements bit by bit and Melin shares some SUPER practical tips you can implement straight away to make your brand more accessible.

Head to lizmosley.net/SLTF and use the code LIZxSLTF for 20% off.

Key Takeaways:

Inclusivity is more than just imagery: While showing a diverse range of people in your photography is important, inclusive branding also covers typography, colour contrast, accessibility, and your tone of voice.
The problem with the "Beige Aesthetic": We discuss the trend of "aesthetic" design (often beige, low contrast, tiny text) and how, while it might look "luxury", it often excludes people with visual impairments and makes your content hard to consume.
Don't make your audience work for it: If your text is hard to read (e.g. centre-aligned body copy), people will simply switch off. Accessibility isn't just a legal or moral requirement; it's smart business. If people can't read your offer, they can't buy it.
Context matters for content: We chat about the accessibility of long-form captions on platforms like Instagram versus platforms designed for reading like Substack or LinkedIn. Providing a summary (TL;DR) is a great way to be inclusive of different neurotypes and time constraints.
Designing for the "drunk user": Melin shares a fascinating UX perspective—if your website is usable by someone who is distracted, tired, or even "under the influence", it is likely accessible to everyone.

Episode Highlights:

03:30 – What does inclusive branding actually mean? (Hint: It's not just about photos).
10:00 – The frustration with the "Instagram Aesthetic" and why form should not win over function.
14:00 – A plea to stop centre-aligning your newsletter body copy!
17:00 – Accessibility in copywriting: Why wall-of-text captions can be a barrier for neurodivergent audiences.
25:00 – Testing your website for different scenarios (including the "drunk test").
27:00 – Tools and resources to help you check your colour contrast.

About The Guest:

Melin Edomwonyi is a designer and the Co-founder and UX Director of Seedable Studio, a digital agency that validates, designs, and builds digital products. With over 20 years of experience, she is passionate about building inclusive and sustainable products and helping founders bring brilliant ideas to life.

You can find Melin on Instagram @melin_edo or visit Seedable Studio

Mentioned in this episode:

SilverTag Type (Discount link/Sponsor)
Color Palette Studio: The Instagram account mentioned that fixes low-contrast colour palettes
Coolors / Adobe Color: Tools recommended for checking contrast.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In this solo episode, I'm sharing a transparent look at the different income streams in my business right now.

Over the years my work has grown beyond just branding and design clients, and today my income comes from a mix of things; including client work, brand sponsorships, affiliate income, public speaking, teaching, and digital products.

Recently Katie Chappell was talking on her instagram about how she actually feels more secure being self-employed than working a traditional job, and it made me reflect on how having multiple income streams has created that same sense of security for me.

In this episode I walk through each income stream, explain how they developed over time, and share why I personally enjoy having variety in my business.

If you're self-employed, freelancing, or building a creative business, this episode might give you some ideas for how your income could evolve over time.

Key Takeaways * Multiple income streams can create stability in an unpredictable job market. When one area slows down, another can often grow; giving you more flexibility and resilience as a business owner. * Your business model should match your personality. Some people thrive by focusing on one thing. Others enjoy variety and creativity across multiple streams. * Opportunities often grow naturally from the work you're already doing. Affiliate income, sponsorships, speaking and teaching often develop organically once your platform grows. * Not every opportunity needs to be purely financial. Speaking, teaching, and collaborations can create visibility, relationships, and future opportunities. * You can evolve your income streams over time. What starts as "pocket change" or a small side income can become something meaningful as your audience and business grow.

Episode Highlights * 00:00 – Why I'm sharing my current income streams * 02:30 – Branding and design client work * 03:15 – Brand sponsorships and partnerships * 04:20 – Affiliate income and passive earnings * 07:00 – Public speaking, workshops, and products

Mentioned in the Episode

Rich Webster Episode https://buildingyourbrand.net/episode/build-your-brand-by-working-less-with-rich-webster/

The Best 90 Days Ever Membership (Aff link) https://www.hicommunications.co.uk/best90daysever

ATOMICON - Marketing Conference (Aff link) https://atomic.site/atomicon/

Flodesk - Email Marketing (Aff link) www.flodesk.com/c/WAHXHX

Katie Chappell - https://www.instagram.com/katiedraws/

Designer Boss Summit https://designerboss.co/

Adobe Express (Aff link) https://www.adobe.com/express/pricing?clickref=1011lAx7g2et&mv=affiliate&mv2=pz&as_camptype=&as_channel=affiliate&as_source=partnerize&as_campaign=lizmmosley

The Lucky Ones Mentorship https://annadower.com/the-lucky-ones/

The Sticker Chart https://www.lizmosley.net/rejection-sticker-chart

Get Your GIF On Course https://www.lizmosley.net/get-your-gif-on

Lets Get Rejected Challenge https://lizmosley.thrivecart.com/lets-get-rejected/

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

If you enjoyed this episode please leave a 5* rating and review!

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This episode was recorded live at my first ever Building Your Brand live podcast event.

Before my conversation with Gavin Strange, I sat down with one of the most frequent guests on the podcast and my number one business bestie; Hannah Isted.

Hannah is the founder of HI Communications and author of The Best 90 Days Ever. In this short but powerful conversation we talk about the idea of "Big Fish Energy"; a mindset that has helped both of us go after bigger opportunities in our businesses.

We discuss how the concept started as a voice note between friends, how Hannah experimented with embracing "big fish energy" for a whole year, and the surprising opportunities that followed; including speaking on bigger stages and pitching more confidently.

Hannah also shares a refreshing perspective on growth: sometimes the most powerful move isn't chasing the next shiny opportunity, but focusing deeply on the things you already have.

Key Takeaways * When you start asking "what would a big fish do?" your decisions change. When you approach opportunities with confidence and intention, you begin showing up differently and people respond to that energy. * If you treat your business like a serious business, it will start to grow like one. Small foundational changes; systems, structure, and organisation, can unlock much bigger results. * If you allow yourself to experiment, opportunities will appear. Hannah treated a whole year as an experiment in being bolder, and it led to speaking opportunities and career growth she hadn't expected. * Stop comparing yourself to others; you can define success on your own terms. "Big fish energy" isn't about competing with others, it's about deciding what growth looks like for you. * If you focus on strengthening what already works, your business becomes more sustainable. Sometimes the biggest move isn't chasing the next opportunity; it's investing in the foundations you already have.

Episode Highlights * 00:00 – Introduction to the live podcast event and Hannah's segment * 01:36 – Meet Hannah Isted and the idea behind "Big Fish Energy" * 03:00 – How adopting a "big fish" mindset changed opportunities * 07:25 – Comparison, confidence and recognising your own achievements * 10:00 – Why Hannah's next "big fish move" is focusing on what already works

Event Sponsors

Matt Joyce https://matt-joyce.com/
Studio Cotton https://studiocotton.co.uk/
Adobe Express https://adobe.com/express (Aff link)

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was recorded live by Kingsbane Studios and it was written and produced by me

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

If you enjoyed this episode please leave a 5* rating and review!

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Last week, I hosted my first ever live podcast event; recording two episodes in front of a real audience.

In this solo episode and debrief, I'm breaking down everything that went into it: from finding the right guest and venue, to selling tickets, securing sponsors, managing logistics, and handling the emotional pressure of hosting something entirely on my own.

I share the real numbers, the fears I had (including "what if no one shows up?"), the lessons I learned about marketing, and why I'm already planning the next one; this time in London.

If you're building a brand and wondering what your "next level" looks like, this might just spark something.

Key Takeaways * Your next level will feel uncomfortable;that's the point. Growth often looks like responsibility. Hosting the event wasn't scary because of the interview; it was scary because it rested fully on you. * Give yourself more time than you think you need. Pushing the event back meant it wasn't rushed; and that made all the difference. * You probably need to market 10% more than feels comfortable. Consistent promotion works; but you can almost always talk about it more. * Don't rush past your wins. Big milestones deserve to be absorbed. Pride isn't arrogance; it's acknowledgement.

Episode Highlights

00:10 – Why I hosted my first live podcast event (and how it felt)
02:27 – Planning timeline, choosing the guest & pushing the date back
05:15 – Ticket sales, pricing, attendance numbers & marketing
08:22 – Behind the scenes: team, venue, tech & goodie bags
11:07 – Guest impact, sponsors (including Adobe Express) & what's next (London event)

Mentioned in the episode: * Adobe MAX * Gavin Strange Episode * Aardman Animations * Hannah Isted * Kingsbane Studios Cardiff

Event Sponsors

Matt Joyce https://matt-joyce.com/
Studio Cotton https://studiocotton.co.uk/
Adobe Express https://adobe.com/express (Aff link)

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

If you enjoyed this episode please leave a 5* rating and review!

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In this special live recording, my first ever, I'm joined by director, designer and relentless maker Gavin Strange (Director at Aardman Animations and creator of Jam Factory) for a joyful, honest and deeply inspiring conversation about creativity, consistency and carving out your own path.

From building a 25-year personal project alongside a full-time creative career, to teaching himself electronics to build a life-sized virtual pinball machine, Gavin shares what it really looks like to stay creatively alive over decades; not just seasons.

We talk about stop-frame animation, side projects, public speaking, learning in public, raising creative kids, and why it's not your employer's job to make you creatively fulfilled.

If you've ever felt like you're "not the naturally talented one," or you're waiting for permission to start; this episode will give you the nudge you need.

Key Takeaways * If you don't get the opportunity; build your own version of it. When the door doesn't open, make something anyway. If you practise the thing before you're chosen for it, you'll already be ready when the moment comes. * When you treat your side projects like a playground, you'll grow without fear. When you create a space where you can experiment, break things and try again, you remove the pressure; and that's where real growth happens. * Repeating the work, builds strength. Creativity isn't about waiting for a breakthrough. It's about repetition. Do the work over and over; and one day you'll look back and realise you've built creative muscle you didn't know you had. * When you take responsibility for your own creative fulfilment, you stop waiting. It's not your job, your clients or your industry's responsibility to keep you inspired. When you own your growth, you unlock momentum. * If you protect your creativity with rhythm and routine, it will flourish. Even two hours in the evening, consistently, can change everything. Creative energy doesn't need endless time; it needs intention. * When you stay curious, you stay alive. Falling down rabbit holes, learning new tools, trying something "unnecessary" is not distraction; that's how you stay creatively awake.

Episode Timestamps

03:48 – Live recording begins & Gavin's creative journey (Aardman + 25 years of Jam Factory)
08:41 – How stop-motion animation actually works (pre-production to post)
14:33 – Getting bored, long projects & taking responsibility for your creativity
17:54 – The origin of Jam Factory & learning in public
25:53 – Building a life-sized virtual pinball machine (and why side projects matter)
31:04 – Balancing creativity, family life & routine
36:20 – Public speaking, fear & putting yourself forward
44:43 – Generative AI, creative fear & what still excites him about animation

Mentioned in the Episode

Wallace & Gromit: The Curse of the Were-Rabbit
Chicken Run
Strange Kids Toys (creative project Gavin has with his son)
OFFF Festival (creative conference mentioned)
Signalnoise (James White)

About the Guest

Gavin Strange is an award-winning Director and Designer for the UK's beloved creative studio Aardman. Working there for over seventeen years, Gavin's creative output ranges from title sequences to channel idents, short films to Christmas ads and everything in-between. His work is diverse in nature but all held together of a common thread of fun and high energy. By night he goes under the alias of 'Jamfactory', indulging in all manner of passion projects, from filmmaking to illustration, pinball to photography. He even puts out wonky music under the (other) alias of 'Project Toy'.

Event Sponsors

Matt Joyce https://matt-joyce.com/
Studio Cotton https://studiocotton.co.uk/
Adobe Express https://adobe.com/express (Aff link)

If you like to watch your podcasts you can watch this and all of my solo episodes YouTube.

If you enjoyed this episode please leave a 5* rating and review!

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In this episode of The Building your Brand podcast I share three simple ways I'm becoming more productive in my business; without slipping into toxic hustle culture.

As a creative business owner juggling multiple roles, I have been experimenting with practical systems that reduce friction, minimise distractions, and save time. From using a physical app-blocking device to batch-creating content and building a master business dashboard, these small changes are making a big difference.

If you're spinning lots of plates in your business and want realistic, sustainable ways to create more focus and breathing room; this episode is for you.

Key Takeaways

Add Physical Friction to Reduce Digital Distraction Using a physical app-blocking device (instead of just software) makes it harder to mindlessly scroll. The added friction breaks the muscle memory of picking up your phone — while still allowing intentional check-ins.
Batch by Stage, Not Just by Task Instead of creating one episode at a time from start to finish, Liz batches the stages of production — recording multiple episodes in one session, editing in another, and scheduling in another. The same method works for content creation (like writing carousel posts in bulk).
Build a "Master Business Hub" Creating a central board for affiliate links, brand assets, workflows, and processes saves time and reduces back-and-forth. It empowers collaborators and prevents unnecessary delays.
Productivity Should Support, Not Consume, Your Life This isn't about constant optimisation. It's about creating systems that support your energy, focus, and sustainability as a business owner.

Episode Highlights

00:20 – Introduction: Productivity (without toxic hustle culture)
00:59 – The Padlock App & reducing social media distraction
04:20 – Batching podcast episodes & content creation
05:31 – Writing 25+ carousel posts in one session
06:39 – Creating a Master Business Trello Board
09:10 – Invitation to share your productivity hacks

Mentioned in the episode

Padlock App – A physical app-blocking device that locks selected apps until you tap your phone against it. https://padlock-app.com/ Use code: LIZ (Affiliate link: 30% discount code)
Trello – https://trello.com Project management tool used to create a master business board.
Adobe Express – https://www.adobe.com/express/. (Aff Link) Used for brand kits and shared design assets.
Adobe Premiere Pro – https://www.adobe.com/products/premiere.html Used to batch edit podcast episodes on a single timeline.

I would love to hear what you think of this episode and if there's anything you use in your business to help with productivity, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

If you enjoyed this episode please leave a 5* rating and review!

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Today on the podcast, I am chatting to my friend and voicenote partner in crime Nikki McWilliams. I always find it interesting when people run multiple different brands, and I love to hear how they manage it, how they do it all, and how it all fits together.

Nikki not only has a solid personal brand, but she also runs two distinct online shops: one selling her famous biscuit-inspired homewares and another dedicated to stationery. In this episode, we delve into how she keeps it all clear in her head, how she juggles the workload, and how she maintains consistency across different businesses.

We also discuss the massive shift in social media marketing—from the polished "flat lay" era to the rise of "scrappy" reels—and why having multiple "squirrel pots" of income is the key to feeling secure as a self-employed creative.

Key Takeaways:

The "Squirrel Pot" Strategy: Nikki treats her different businesses and income streams as "squirrel pots." Having multiple streams provides security because when one area (like luxury cushions) ebbs, another (like affordable stationery) might flow
Distinct Branding for Distinct Audiences: While both brands sit under her name, Nikki uses different visual vibes and colour palettes to separate them—one is luxury and gift-focused, while the other leans into nostalgia and necessity .
Scrappy Content Wins: We discuss the mindset shift required to move away from perfectly polished content. Surprisingly, the posts that take the least time to create (like filming in pyjamas on a phone) often perform the best
The Art of the Creative Pitch: Nikki shares a brilliant story about how she won a PR trip on a cruise by pitching with a physical, hand-made passport instead of just a standard email.
Agility is a Superpower: As a small business owner, you don't have to stick to a plan if it isn't working. Nikki explains why she is currently leaning more into stickers and stationery because that is what is selling right now.

Episode Highlights:

01:00 – The origins of the Biscuit Shop (2010) and the rise of the Nikki Supply Store (2017) via the bullet journaling trend
07:00 – How Nikki balances a personal brand with two product-based businesses
15:00 – Why self-employment can actually feel more secure than a traditional job in the current economy
18:00 – How to pitch to brands and get paid properly for content creation
25:00 – The struggle of pivoting from high-production content to "scrappy" authentic video
37:00 – Nikki's future goals: YouTube monetization and designing a sticker book

About The Guest:

Nikki McWilliams is a designer and small business owner based in Scotland. She is the founder of Nikki McWilliams, known for her iconic biscuit-themed cushions, and Nikki's Supply Store, a go-to shop for bullet journaling and stationery supplies.

You can find her biscuit shop at nikkimcwilliams.com and her stationery shop at nikkisupplystore.com. Follow her on Instagram at @nikkimcwilliams and @nikkisupplystore, or search for Nikki McWilliams Design on YouTube.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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Are you building your business from alignment or from pressure?

In this episode, I share 7 things I'm not doing in my business; even though the internet says I should. From posting daily and niching down further, to scaling faster and launching constantly, we're unpacking the online "rules" that often lead to burnout instead of sustainability.

If you're an entrepreneur, creative, or small business owner feeling overwhelmed by business advice, today's episode will help you rethink growth, visibility, and success on your own terms.

I talk about:

Why posting every day isn't the only growth strategy
The truth about niching down
Depth vs scale in business
Why constant launching can create pressure
The danger of building from fear

If you've ever felt behind, not strategic enough, or like you're not doing "enough" then this episode is your permission to pause and choose alignment over algorithms.

Key Takeaways

Not all "shoulds" are aligned with your vision: Just because something works for someone else doesn't mean it's right for you. Strategy without alignment leads to burnout.
Depth can be more powerful than scale: Bigger isn't always better. Building for impact, connection and sustainability may serve you more than chasing numbers.
Consistency doesn't have to mean constant: You don't have to post daily, launch quarterly, or pivot with every trend. Intentional visibility can be more powerful than relentless output.
Fear shouldn't be your business strategy: Many online "rules" are rooted in fear; fear of irrelevance, slow growth, or being left behind. Building from alignment creates longevity.

Episode Highlights

00:00 – Why I'm questioning business "shoulds"
01:35 – Not posting every day
03:10 – Not niching down into something microscopic
05:00 – Choosing depth over scale
06:45 – Stepping off the launch treadmill
08:10 – Not chasing trends
09:30 – Not outsourcing everything (yet)
10:45 – Why I refuse to build from fear
12:00 – Final thoughts: Choosing alignment over noise

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

If you enjoyed this episode please leave a 5* rating and review!

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Has the fear of being trolled ever impacted how you show up online? It definitely has for me, and sometimes I feel like I can't share all the things that I want to in case I attract hate.

Today on the podcast I'm chatting to Rhiannon Louden, who is a brand and wedding photographer, all about an incident where she got trolled and exactly how she handled it.

A big facet of this conversation is about values, and I love that it comes back to something that has been chatted about on this podcast so many times before: the importance of your brand values. Rhiannon shares a candid story about a reel featuring a trans wedding that attracted significant hate, and how she navigated that storm while protecting her clients and standing by her beliefs.

We touch on personal branding, attracting the right clients, running your business with integrity, and why "going viral" isn't always the dream we think it is.

Key Takeaways:

Viral isn't always a victory: Rhiannon shares how a reel hitting 5 million views brought a wave of hate rather than just "success". It serves as a reminder that visibility without the right audience can be damaging.
Values act as a filter: Being vocal about your values (e.g., trans rights) effectively repels people who don't align with you. While the trolling was difficult, it ultimately solidified her niche and signaled safety to her ideal clients.
Client care comes first: When the post blew up with negative comments, Rhiannon's first priority was her couple. She communicated openly with them and gave them the option to delete the post, prioritizing their mental health over the "viral" reach.
Have a crisis plan: It is helpful to think about how you would handle trolling before it happens. Having a process—like warning clients or knowing when to turn off comments—can help you stay calm in the moment.
Separating your brands: We also discuss Rhiannon's decision to run two separate brands (Rhiannon Neale for weddings/families and Rhiannon Louden for branding) to ensure her messaging stays clear and relevant to each specific audience.

Episode Highlights:

02:00 – Rhiannon's journey from journalism to photography and moving to Scotland.
04:00 – The decision to split her business into two distinct brands to clarify her messaging.
06:00 – The story of the viral reel: How a post celebrating a trans wedding attracted millions of views and a storm of hate.
13:00 – Handling the fallout: How Rhiannon communicated with her clients and gave them the power to decide the post's fate.
15:00 – The aftermath: Why repelling bigots is actually a business positive, and how it has led to more aligned inquiries from the LGBTQ+ community.
19:00 – The reality of viral fame: Why we need to stop romanticising the idea of "blowing up" online.

About The Guest:

Rhiannon Louden is a photographer and brand mentor based in Scotland. She runs two businesses: Rhiannon Neale, focusing on alternative, documentary-style wedding and family photography, and Rhiannon Louden, where she offers personal brand photography and mentorship for female entrepreneurs. She is passionate about diversity, inclusivity, and helping business owners show up authentically.

You can find her wedding work at https://rhiannoneale.com/ and her branding work at https://www.rhiannonlouden.co.uk/

Mentioned in this episode:

Rhiannon's Viral Post: The reel discussed regarding the trans wedding (though comments are turned off!).

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In this episode, I'm sharing four brands I genuinely love and feel deeply loyal to — not just because of their products, but because of the missions they're built on. Each one shows how having a clear purpose, strong values, and a quality product can create lasting trust, emotional connection, and long-term brand loyalty.

Come tell me which brands you're loyal to and why; I'd love to know!

Key Takeaways:

Building your brand around a clear mission will attract loyal customers When your brand stands for something meaningful and consistently lives it out, people don't just buy once; they recommend you, return to you, and feel emotionally invested in your success.
Pairing purpose with quality creates trust and longevity A powerful mission alone isn't enough; delivering a genuinely great product builds credibility, repeat business, and long-term sustainability for your brand.
Telling human stories gives your brand depth and meaning When your brand highlights real people, real impact, and real change, it builds empathy, trust, and a deeper connection that goes far beyond features or pricing.

Episode Highlights:

00:24 – Why mission-led brands create strong loyalty and trust
02:38 – Madlug: how dignity and storytelling build brand loyalty
05:26 – Who Gives A Crap: sustainability, humour, and ethical business
08:29 – Manumit Coffee: employment, dignity, and social impact
10:33 – Tony's Chocolonely: ethical supply chains and purpose-driven design
13:31 – What mission-led brands can teach you about your own business

Mentioned in the episode:

Madlug
Who Gives a Crap
Manumit Coffee
Tony's Chocolonely

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

If you enjoyed this episode please leave a 5* rating and review!

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Today on the podcast, I am welcoming back my good pal and friend of the show Andy Lambert, who was actually one of my very first guests back on episode 43! Since then, the social media landscape has changed dramatically, and Andy has gone from co-founding ContentCal to becoming a Senior Product Marketing Manager at Adobe.

In this episode, Andy gives us a veritable masterclass on LinkedIn, explaining why it is currently the single best platform to find your audience. We dive into the concept of "Social First" marketing, why personal profiles are outperforming company pages, and the data-backed reasons why consistency wins over viral hacks. If you have been struggling to make sense of LinkedIn or want to know where to focus your energy in 2026, this episode is absolute gold.

Key Takeaways:

The "Social First" Approach: Marketing has shifted; social media teams are now the closest to the customer and should be leading the wider marketing strategy, rather than just being a distribution channel at the end of the process.
The 95-5 Rule: Research from the B2B Institute shows that 95% of your potential buyers are not in the market to buy right now. Your marketing job is not just to convert the 5%, but to build memory structures with the 95% so they think of you when they are ready.
LinkedIn is the place to be: Andy wagers that LinkedIn is currently the best platform for organic reach and precise audience targeting, especially for B2B and service-based businesses.
Zero-Click Content: Social platforms no longer want you to link out to your website. The best performing content (like PDF carousels on LinkedIn) keeps people on the platform and increases "dwell time."
Employee Advocacy is vital: People trust people more than brands. The most effective way to grow a company's reach is through the personal profiles of its founders and employees, not just the brand page.

Episode Highlights:

02:15 – Andy shares his journey from founding ContentCal to its acquisition by Adobe and his current role.
06:50 – What "Social 3.0" means and why social media needs to move from the "kids' table" to the boardroom.
12:44 – The "95-5 Rule": Why most marketing fails because it ignores the 95% of people who aren't ready to buy yet.
18:41 – A LinkedIn Masterclass: Andy breaks down exactly why LinkedIn is working so well right now.
26:24 – Understanding "Zero-Click Content" and why PDF carousels are generating huge reach.
36:12 – The importance of video and how to repurpose podcast clips for LinkedIn and YouTube Shorts.

About The Guest:

Andy Lambert is the Senior Product Marketing Manager at Adobe and a founding member of ContentCal, a social media marketing software that was acquired by Adobe. He is also the author of the book Social 3.0, which explores the future of social media marketing. With over a decade of experience in the industry, Andy is passionate about helping businesses understand the power of a social-first strategy.

You can find Andy on LinkedIn (it's the best place to get a response!) or check out his book on Amazon.

Mentioned in this episode:

Social 3.0: Andy's book on the evolution of social media.
Andy's Substack Social 3.0.
Adobe Express: The all-in-one design and content creation tool. (Aff link)
The B2B Institute: The think tank that researched the 95-5 rule.
LinkedIn Tutorial

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In today's episode, I'm doing something a little different and sharing a few of the tools I've been loving recently. These are paid subscriptions I use to save time, streamline my content creation, and make video feel more sustainable and enjoyable. They're not "must-have" tools to run a business, but they are thoughtful investments that help me work smarter, stay creative, and focus my energy where it matters most.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

If you enjoyed this episode please leave a 5* rating and review!

Key Takeaways * Choosing tools that save time will protect your creative energy Investing in content creation tools that reduce friction allows you to show up more consistently, avoid burnout, and spend more time actually creating instead of wrestling with tech. * Using automation with intention builds trust, not distance When you use automations in a personal, generous way; like voice notes or encouragement rather than constant selling; you deepen connection and make your marketing feel more human and aligned. * Building a sustainable workflow makes growth possible Designing systems that make video and content creation faster and easier creates momentum, supports long-term growth, and helps you stay consistent without exhausting yourself.

Episode Highlights * 00:00 – Why I'm sharing the paid tools that help with content creation and save time * 00:54 – How I use Superprofile for Instagram automations and voice note DMs * 03:46 – Why Epidemic Sound is my go-to for music for YouTube, podcasts, and reels * 05:48 – How I use Jitter to create quick animations for Instagram and video content * 07:55 – How Frame.io helps with video feedback, collaboration, and client work * 10:08 – Why investing in tools matters for sustainable video and content creation

Mentioned in the episode

Superprofile (aff link)
Epidemic Sound
Frame.io
Jitter

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A topic I haven't covered on the podcast for a while is photography so when Olivia Bossert got in touch about coming on to chat about her 'IT Girl' philosophy, I knew it would be SUCH an interesting and different perspective on personal brand photography.

I am a big believer in brand photography and how much it can do to enhance your brand. It really can impact the visual look and feel of your branding and give you heaps of confidence in how you show up in your business and online.

In this episode, Olivia shares her fascinating journey from shooting for Vogue to pivoting into the personal branding space. We chat about why having a full team on set can transform your confidence, why you definitely don't need to know how to pose, and how she is reclaiming the term "IT Girl" to help business owners show up as their most authentic selves.

Key Takeaways:

Pivoting after achieving the "dream": Olivia shares the honest reality of achieving her life-long goal of shooting for Vogue, only to realise it didn't bring the fulfilment she expected, leading to her pivot into personal branding.
The "IT Girl" Philosophy: We discuss reclaiming the term "IT Girl" – it isn't about being a celebrity like Paris Hilton; it's about fully owning who you are, what you love, and showing up unapologetically as yourself.
You don't need to know how to pose: One of the biggest fears people have is not knowing what to do in front of the camera. Olivia explains that on a high-end shoot, posing is the photographer's job, not yours.
Treating your brand like a fashion editorial: Olivia applies her background in fashion to personal branding, using a full team (stylists, assistants, lighting experts) to create high-end, magazine-quality images for business owners.
Confidence is a result, not a prerequisite: You don't need to feel confident before the shoot. The process of being looked after by a professional team and seeing the final results is what actually creates that lasting confidence boost.

Episode Highlights:

02:00 – The "Vogue moment" and why achieving a big goal led to an identity crisis and a business pivot.
05:00 – How Olivia applies a fashion editorial mindset to personal branding to create a unique USP.
06:00 – A breakdown of what a full production team looks like (and why you might want a stylist and lighting assistant).
09:00 – Overcoming camera confidence: Why you don't need to be an influencer or model to look amazing.
16:00 – Redefining the "IT Girl" and why the term might feel jarring at first but is actually incredibly empowering.
28:00 – The debate on AI in photography: Why images hold energy and why AI headshots often miss the "spark" in the eyes

About The Guest:

Olivia Bossert is a personal brand photographer, artist, and online business owner based in London. After a decade working as a fashion photographer for international publications and brands (including Vogue!), she pivoted to bringing that high-end editorial experience to female founders and business owners.

You can find Olivia on Instagram @oliviabossert or visit her website oliviabossert.com.

The It Girl Experience: https://www.oliviabossert.com/shoot It Girl Studio: https://www.oliviabossert.com/studio

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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I am beyond excited to be hosting my first ever Live Podcast Event this year! A goal I've had since 2024 and now is becoming a reality! If you're local to Cardiff/South Wales and want to be there in person you can grab one of the final tickets and come along (if there are any left!)

Today on the podcast I am giving you a behind the scenes look into all that has gone on in the lead up to the event. I talk openly and honestly about the highs and lows and doubts and excitements! I'm always interested in behind the scenes of anything I've not done before so I do hope you enjoy this sneak peak behind the curtain!!

Have you ever put on your own event? I'd love to know the bits you loved and the bits you hated!

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

If you enjoyed this episode please leave a 5* rating and review!

Key Takeaways * Big ideas take time; and that's not a failure. Meaningful creative projects often require patience, alignment, and trusting the timing rather than rushing the process. * Valuing your work invites others to value it too. Charging for events matters; not just financially, but as a way of creating commitment, respect, and space to deliver a higher-quality, more intentional experience for everyone involved. * Real connection happens when we step into the room together. Live podcasts transform a solitary listening experience into real community, showing the power of bringing people together in person in an increasingly digital world.

Episode Highlights * 00:00: Why I'm hosting a live podcast event (behind the scenes of podcast event planning) * 02:30: How I planned a live podcast: mindset, logistics, and challenges * 03:55: Ticket pricing strategy for events: early bird tickets, paid vs free events * 07:30: Building community through live podcasts + future in-person event plans

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I loved today's podcast chat and something I've been thinking about a lot recently is how so many of us creatives and business owners have these similar human experiences that we all have to go through. I think it is so powerful when we share those experiences openly and vulnerably.

Today on the podcast, I am chatting to Emmi Salonen, who is a designer, artist, speaker and author of the amazing new book, The Creative Wellbeing Handbook. Emmi founded Studio EMMI in 2005 and has over 20 years of experience in the industry.

In this episode, we talk all about the lessons she has learned as a creative, including her personal journey through burnout and taking a year-long sabbatical. Emmi has chatted to hundreds of other creatives about their struggles, and she shares those insights alongside practical exercises to help nurture your creativity. It was a gorgeous conversation full of little gems that I am definitely going to implement in my own practice!

Key Takeaways:

Creativity needs a pause: Emmi discusses the concept of the "Creative Ecosystem" and how vital it is to nurture different areas of your life—like connection, wonder, and rest—to sustain your creativity.
You are not alone in self-doubt: Emmi's research found that 87% of creatives struggle with feeling "not good enough". We discuss how important it is to vocalise these feelings rather than internalise them.
The power of a 'Solo Day': One of my favourite exercises from the book is the 'Solo Day' (or Emmi Day)—taking guilt-free time alone to do exactly what you want, whether that's visiting a gallery or just pottering around the house, to let ideas percolate.
Financial stability protects creativity: We talk about the tension between passion and finance, and why having a financial buffer (if possible) is crucial for weathering dry spells or allowing for creative breaks.
Slow design vs. industry speed: Emmi highlights the pressure to deliver ideas instantly and why she now factors in a "percolation period" at the start of projects to allow ideas to properly form.

Episode Highlights:

02:00 – Emmi shares her background working in studios in Italy, New York and London before setting up Studio EMMI 20 years ago.
06:30 – The story behind her book: How a severe burnout led to a year off and a deep dive into creative wellbeing.
12:00 – The three biggest challenges creatives face today, including balancing finances and the pressure of instant idea generation.
21:00 – How Emmi practically managed to take a year-long sabbatical (and how Stefan Sagmeister does it every seven years).
23:00 – Practical exercises from The Creative Wellbeing Handbook, including the 'Solo Day' and 'Craft Club'.
32:00 – Emmi's perspective on AI: Using it as a tool while protecting human creativity and kindness.

About The Guest:

Emmi Salonen is a Finnish graphic designer and the founder of Studio EMMI, a London-based design practice established in 2005. She is the author of The Creative Wellbeing Handbook, a guide designed to help creatives navigate the ups and downs of their practice.

You can find more about Emmi's work at emmi.co.uk and explore resources for the book at creativeecosystem.org

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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Last week I gave a talk at St Brides Foundation in London about some of the key moments from the podcast that have forever changed my brain chemistry. Today on the podcast I am sharing those moments with you. Hosting this podcast has added value to my business and in fact my life in ways that I never expected. I've listed all of the episodes mentioned so that you can go back and have a listen through for the full conversations.

I hope you find these moments as inspiring as I did! I would love to hear what you think of this episode, and if there have been any moments from the podcast that have stuck in your mind aswell! So please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

Key Takeaways

"No" is not the end of the story Each rejection can give you valuable information to improve and come back stronger.
Fear of success can hold you back more than fear of failure Sometimes we sabotage ourselves not because we're afraid of failing, but because we're afraid of what success might cost us.
"Should" is the killer of joy When you catch yourself saying "I should do this," you're likely following someone else's path. Replace "should" with "could" to open up possibilities that feel more aligned.
Expect initial rejection as a learning opportunity. Lean into and welcome rejection as a task of curiosity and information to further your goals
Stop adding, start subtracting Before adding new habits, projects, or commitments to your plate, ask yourself: "What am I willing to give up to make space for this?"

Episode Highlights

2:32 Lesson 1: Kyle Webster's story - "No" is not the end
5:15 Lesson 2: Fear of success with Lois Seco and Hannah Istead
7:31 Lesson 3: Sophie Cliff - "Should is the killer of joy"
9:40 Lesson 4: Kyra Matthews - Expect rejection as your teacher
10:57 Lesson 5: Rich Webster - Don't keep adding, take things away

Mentioned in the episode

Kyle T Webster Episode
Fear of Success Episode with Liz Mosley, Hannah Isted and Lois Seco
Sophie Cliff Episode
Kira Matthews Episode
Rich Webster Episode
Laura Belgray Episdode and 750 words website

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Do you ever get sucked in by all the messaging online about growth and what that looks like? For a while, I have known that I don't want to grow my business to be an agency or to have a big team, but sometimes it feels a bit frowned upon to stay small and keep your business lean

I was so excited when Maggie Patterson got in touch and suggested chatting on the podcast about staying small on purpose. This chat was totally up my street! We talked about the "trust recession", AI, how we price and package our work, and so much more.

I hope you will come away feeling encouraged, but also given a confidence boost about building a business that feels right for you.

Key Takeaways:

You don't need to scale to succeed: The majority of businesses are actually one-person operations, yet most business advice focuses on scaling up. You don't have to hire a team if you don't want to; staying solo is a valid and ambitious choice.
Charge for strategy, not just tactics: A common mistake for creatives and consultants is charging the same for strategic thinking as they do for tactical implementation. If you don't highlight and charge for your strategy, clients may overlook you for big-picture projects.
The "Trust Recession" and AI: We are currently in a market where buyers are skeptical and price-conscious, often referred to as a "trust recession". As a solo business owner, your superpower is your ability to offer genuine human connection and build personal relationships, which builds trust faster than faceless brands can.
The "Real Life Rule": Your business must work for your actual life, otherwise you will end up resentful and burnt out. When planning growth, you must consider your actual capacity—not just time, but energy and the season of life you are in (like having small children).

Episode Highlights:

02:00 – Maggie introduces her book, Staying Solo, and why she wrote it for the majority of business owners who don't want to manage a big team.
10:00 – Why pricing is the first place to look when refining your business, and why most service providers are undercharging.
13:00 – The "Strategy Stack": understanding that pricing doesn't exist in isolation from your positioning, packaging, and promotion.
20:00 – Discussing AI, the "trust recession", and why solo owners have an advantage in building genuine connections.
39:00 – Maggie's "Real Life Rule" and why we need to stop trying to build fantasy businesses that don't fit our reality.

About The Guest:

Maggie Patterson is a consultant who has spent years working with micro-businesses and solo service business owners, such as creatives, consultants, and professional service providers. She is the author of Staying Solo: Your Guide to Building a Simple and Sustainable Service Business, which launched in April 2025.

You can find Maggie at bsfreebusiness.com

Staying Solo Book Staying Solo Podcast Brave Boundaries Workshop

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In this episode, I dive into how branding impacts the way you show up for your business. I open up about my own experience with outdated branding and how it actually stopped me from promoting my business because I was embarrassed to send people to my website. I talk about why visual identity matters so much in our content-saturated world and how we make split-second decisions based on what we see. If your branding feels off or isn't serving your current stage of business, I'd love to chat about working together this year.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

If you enjoyed this episode please leave a 5* rating and review!

Key Takeaways

Branding directly impacts business confidence and consistency. When branding feels misaligned or outdated, business owners often stop marketing themselves and avoid directing people to their website or social media, which stalls business growth.
Aligned branding creates a transformation in energy and output. Clients who invest in branding that truly reflects their vision often experience a surge in ideas, renewed belief in their mission, and more consistent, confident communication.
Visual decisions happen in seconds. In a world saturated with visual content, people make split-second judgments based on colors, fonts, and overall aesthetic before even engaging with the actual content—making strong branding essential for attracting the right audience.

Episode Highlights * 0:02 - Branding as a uniform you choose * 1:40 - My personal experience with outdated branding and how it held me back * 4:01 - Client transformation story: renewed confidence and vision * 5:46 - Why visual identity matters in a content-saturated world

Mentioned in this episode:

Studio Cotton

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Today on the podcast, I am chatting to Kat Nicholls, the Brand and Integrity Manager at Happiful. If you haven't come across Happiful before, it is a network of mental health and wellness directories as well as a monthly magazine.

I loved chatting to Kat about how the brand came about and what it stands for, but we also dive deep into how to maintain your integrity as your brand grows. We cover some of the mistakes they have made and how they navigated them, along with brilliant advice on remaining true to your values and ensuring those values are communicated effectively across a growing team.

For most of us as small business owners, integrity is so important, so I am sure you are going to find this episode incredibly helpful.

Key Takeaways:

Defining Integrity: For Kat and Happiful, integrity is really about honesty and authenticity. It involves admitting when you make mistakes and learning from them, while ensuring you are "practising what you preach" regarding your values and how you treat your employee.
The "Proof Policy": To maintain high standards, Happiful uses a "proof policy" to ensure that any professional advertising on their directories reaches a certain standard of training and adheres to a code of ethics.
The Power of Saying No: Sometimes maintaining integrity means turning down press opportunities or partnerships that don't align with your values, even if they would provide significant brand exposure.
Handling Mistakes: When things go wrong, such as publishing misinformation, the key is to apologise sincerely to those affected, investigate why it happened (often human error), and implement training to prevent it from happening again.
Navigating AI with Integrity: Happiful has developed an AI policy that requires transparency; members must disclose if AI was used, and content cannot be fully AI-generated because human connection is vital in the mental health space. ‌

Episode Highlights:

01:00 – Kat explains her role as Brand and Integrity Manager and the mission behind Happiful.
09:03 – We discuss the definition of integrity: honesty, authenticity and admitting when we get things wrong.
11:59 – The challenges of maintaining integrity and considering your impact on the environment and employees as a business grows.
19:53 – How to handle mistakes and course-correct when content doesn't align with your values.
30:52 – Developing an AI policy that balances technological tools with human connection and transparency..

About The Guest:

Kat Nicholls is the Brand and Integrity Manager at Happiful, a company that owns a network of online directories for mental health and wellbeing support, as well as a monthly magazine. Her background is in content writing, podcasting, and coaching, and she now focuses on ensuring the brand maintains its authentic, value-led approach.

You can find out more about the magazine and directories at http://happiful.com

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In today's first solo episode of the year, I'm sharing the one resolution I'm committing to in 2026; writing! I'll be honest I've already stumbled a few times, but I'm learning to let go of my all-or-nothing mindset and embrace consistency over perfection. I talk about why I've always told myself I'm "not a good writer," how I'm using the 750 Words website to build a daily writing habit, and why this practice is going to transform my business. Plus, I'm opening up about my goal to write a book this year 👀 and how I'm learning to be kinder to myself along the way.

I would love to hear what you think of this episode, and what your goals are and/or your approach to your goals so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

If you enjoyed this episode please leave a 5* rating and review!

Key Takeaways

If you keep telling yourself a negative story, it will continue to be true For years, I've told myself I'm not a good writer, but I'm realizing that story isn't serving me. By practicing daily, I'm proving to myself that writing is a skill I can improve, not something I'm inherently bad at.
Consistency doesn't mean perfection. I've struggled with an all-or-nothing mindset my whole life, but I'm learning that missing a day here and there doesn't mean failure. It's about showing up regularly, even when it's not perfect; whether that's writing, going to the gym, or any other goal.
Daily writing is an investment in my business. Writing shows up everywhere in my work; email marketing, blog posts, website copy, client communications—and by improving this skill, I'm setting myself up to communicate better across all areas of my business. Plus, I'm building a bank of content I can repurpose later.

Episode Highlights

2:07 I explain why I don't usually make resolutions and prefer to hold my goals loosely
5:15 I'm revealing my 2026 resolution: writing 750 words every day using the 750 Words website
7:25 I'm opening up about the negative story I've been telling myself about not being a good writer
11:45 I'm discussing my all-or-nothing mindset and how I'm learning to be kinder to myself

Mentioned in the episode:

Live Podcast Recording; in person event with Gavin Strange (Aardman)

750 words website

Episode with Laura Belgray

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Happy New Year and welcome back to the Building Your Brand podcast for 2026! I am so excited for what I have in store for this podcast this year.

To kick things off, I'm thrilled to welcome back a returning guest for her third time on the show: Alice Benham. Alice is the perfect person to start the year with because I love how she thinks about goals and working on your business rather than just in it.

In this episode, we demystify the difference between those two concepts (because I honestly get confused all the time!). We also discuss why it is so important to make time for big-picture strategy, even when it doesn't feel urgent, and how to create a vision that actually motivates you.

I hope this episode serves as a lovely motivational start to your year and helps you make a plan to grow your business in a way that feels really good to you.

Key Takeaways:

The difference between "on" and "in" the business: Working in your business is employee mode (admin, client work) where you notice immediately if it stops. Working on your business is CEO mode (growth, strategy) where the impact is seen months down the line
The urgency trap: We often neglect working on our business because it lacks the immediate urgency and dopamine hit of client work, but it is essential for long-term growth.
The AB Method: Alice breaks down her strategy into three key habits: casting vision, setting goals, and tracking progress
Hold the vision tightly, goals loosely: Your vision is the ultimate destination or feeling you want, while goals are just the vehicle to get there. It is okay to change your goals if a better path appears
Track what matters to you: Don't just track arbitrary numbers like revenue if they don't serve you. Create a "scorecard" with 3-5 metrics that align with your specific goals, such as how aligned your work feels or revenue from a specific offer

Episode Highlights:

02:27 – Alice explains the "Dummies Guide" to the difference between working on and in your business
11:59 – Why documenting and tracking is vital to stop you from being led purely by emotion
18:41 – The danger of "vanity metrics" and why Alice recommends a simple scorecard with a maximum of five data points
23:25 – How to avoid "goal distraction" by ensuring your goals are actually your own and not just what you see others doing
30:08 – Why vision work is like taking a spatula to the inside of your brain to scrape out ideas

About The Guest:

Alice Benham is a business strategist who helps business owners grow by working on their business, not just in it. She is the founder of the "On It" programme, which provides the structure and space for business owners to set goals, track progress, and cast their vision.

You can find Alice on her website or Instagram.

Mentioned in this episode:

On It: Alice's programme for business owners to work on their business. Use code LIZ10 for 10% off

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In this final episode of 2025, I'm reflecting on how the format of two episodes a week has been and sharing exciting plans for 2026. From hosting my first live podcast event in Cardiff to pursuing more public speaking opportunities and even writing a book, I'm opening up about my goals, my philosophy on holding plans lightly, and why I love doing more of what's already working in my business.

I would love to hear what you think of this episode, and I'd love to hear about your 2026 goals too! So please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

If you enjoyed this episode please leave a 5* rating and review!

Key Takeaways * Consistency Pays Off – Running both guest and solo episodes weekly since October has strengthened my personal branding and supported consistent YouTube content creation. * Hold Goals Lightly – Sometimes better opportunities emerge than what you planned. Being flexible allowed for speaking at Adobe Max instead of the original podcast event timing. * Goals Need Strategy – It's not enough to just set goals; you need a concrete plan and actionable steps to actually achieve them. * Do More of What You Love – Growth doesn't require radical change. Focus on expanding the parts of your business that bring you joy and fulfillment. * Community Matters – Whether it's self-publishing, podcasting, or building a brand, surrounding yourself with supportive people and communities makes ambitious goals more achievable.

Episode Highlights * 0:00 – Welcome & reflecting on the twice-weekly podcast experiment * 1:39 – 2026 public speaking goals and the live podcast event announcement * 2:46 – Details about the February 24th Cardiff event with Gavin Strange and Hannah Isted * 5:03 – The scary but exciting goal: writing and self-publishing a book in 2026 * 7:39 – Philosophy on goal-setting: holding plans lightly and being open to better opportunities

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I am so excited to have today's guest back on the podcast after recording an episode with her a long time ago about my rejection challenge. Yes, it is Katie Chappell, who was the original inspiration for that challenge!

However, we are not talking about rejection today. Instead, we are talking all about Katie's incredible business as a Live Illustrator. Honestly, I love chatting to her; she is a total business powerhouse with so many brilliant ideas.

In this episode, we discuss how she runs her Live Illustration business, the membership and jobs board she has created to share overflow work, and how she manages her time and boundaries. I came away from this conversation so inspired, and I know you will too.

Key Takeaways:

The pivot to online-only: Katie made the strategic (and initially terrifying) decision to stop doing in-person events and focus exclusively on online live illustration to better manage her stress and family life.
Sharing the wealth with a jobs board: Instead of just turning down the inquiries she couldn't take, Katie created a paid jobs board on Substack to pass that overflow work on to other illustrators, creating a win-win for everyone.
Dealing with negative comments: Katie opens up about the backlash and trolling she received regarding her jobs board and how she now views it as a "rite of passage" and a sign of increased visibility.
The power of the decision tree: To avoid decision fatigue, Katie uses a "decision tree" managed by her assistant to automatically filter inquiries—if a job doesn't meet her specific criteria (like being online and within school hours), it goes straight to the jobs board.
Live illustration is thriving: Despite doom and gloom in the wider illustration industry, Katie explains why live graphic recording is still a high-value, premium service that corporate clients love. ‌

Episode Highlights:

02:11 – Katie explains exactly what live illustration looks like and how she captures visual notes during events.‌
07:59 – How Katie discovered graphic recording in the library during her master's degree and realised it was like being a war artist, but for meetings.
14:26 – The moment Katie realised she needed to scale back her agency model and set a deadline to go online-only.
15:28 – How the "Jobs Board" was born from an abundance of inquiries she couldn't fulfill.
25:59 – Navigating "mild trolling" and the emotional process of dealing with negative comments online. ‌

About The Guest:

Katie Chappell is a live event illustrator who makes visual notes for online events. She is also one-third of The Good Ship Illustration, where she runs courses for creatives, and she manages a popular jobs board for illustrators.

You can find Katie on her website or say hi on Instagram.

Mentioned in this episode:

The Good Ship Illustration: Katie's course business with Helen Stephens and Tanya Willis.
Katie's Jobs Board: A Substack for illustrators to find work.
Rich Webster: Previous podcast guest who discussed business as a self-development tool.
Katy from Creative Boom: Discussed as someone who handles online visibility well.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In this solo episode, I reflect on my journey through 2025; celebrating the goals I achieved, the lessons I learned, and the growth I experienced both personally and professionally. From speaking at Adobe Max and launching new projects to working with dream clients and growing the podcast, I share honest insights about what went well, what didn't, and how I'm setting the stage for an even more intentional 2026. Join me as I look back on a year of progress, pivots, and proud moments.

I would love to hear all about your reflections and achievements of 2025. I hope you've enjoyed this episode. Come talk to me on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast

If you enjoyed this episode please leave a 5* rating and review!

Key Takeaways

Progress isn't always linear. Sometimes the goals you don't achieve one year become your biggest wins the next. Keep moving forward and celebrate every step.
The quality of your work and relationships matters more than the quantity. Focus on attracting clients and collaborators who truly align with your values and vision.
Embrace change and be open to new opportunities. Pivoting, trying new projects, and sharing your authentic self can lead to unexpected growth and fulfillment.

Episode Highlights

0:56 I look back at my Instagram post from the end of 2024 and review the goals I set for that year.
3:11 I reflect on working with clients this year, feeling especially aligned and fulfilled by the people I collaborated with.
6:25 I summarize my progress on all my goals, noting that even if I didn't achieve them in 2024, I made real strides in 2025.
9:45 I talk about the way my personal brand has been affected this year
10:10 A moment to celebrate the podcast

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In this episode, I really enjoyed picking the brains of Niki Hutchison, a marketing strategist who is passionate about online businesses marketing themselves like pros. We discuss moving away from amateur ways of doing things to ensure you are marketing like a professional.

Even though I am not a trained marketer myself, I have loved learning about it over the last decade of running my business. Niki and I delve into many interesting areas, including demystifying what a 'strategy' actually is, the importance of a multi-channel approach, and the massive impact public speaking can have on your business growth.

Key Takeaways:

Marketing strategy doesn't have to be complicated: Niki explains that strategy is often over-complicated, but it is simply about starting with your business objective and deciding how to use different channels to achieve it.
Don't rely on a single channel: One of the biggest mistakes small businesses make is relying on just one platform; instead, you should leverage your own channels (like your email list) alongside partnerships and other people's audiences.
The power of in-person connection: Niki shares that speaking on stages and building real-life connections is currently the most effective way she is growing her audience and establishing trust quickly.
Consistency creates trust: A major issue is 'ghosting' your marketing; disappearing and reappearing makes it difficult to establish trust with your audience, so it is vital to find a sustainable rhythm.
From Overlooked to Fully Booked: Being 'fully booked' isn't about having zero white space in your diary; it's that confident feeling that you are winning at business, clients are coming in, and momentum is building.

Episode Highlights:

02:59 – Niki demystifies the word "strategy" and explains why it is actually quite simple.
07:59 – The danger of relying on just one social media channel and the importance of partnerships.
12:54 – Why in-person speaking and events are Niki's most exciting marketing tool right now.
20:19 – How to build reciprocal partnerships to help spread the word about your launches.
34:23 – Niki's top tips for creating a marketing plan that fits into your actual life without leading to burnout.

About The Guest:

Niki Hutchison is a marketing strategist who helps business owners and brands take a multi-channel marketing approach to market like a pro. She runs two businesses: her personal brand teaching business owners how to market and grow, and an agency specialising in launching for organisations.

You can find Niki on Instagram @nikihutchinson, where she basically lives in her DMs, or connect with her on LinkedIn. You can also find out about her in-person events at her website.

Mentioned in this episode:

Adventures in Marketing: The event Niki hosts in Edinburgh with her friend Abby.
Enterprise Nation: Niki is an advisor and trainer for this platform.
Adobe Express Scheduler: The tool Niki uses to schedule her content.
Habit Share: An app Niki uses to keep on track with her tasks.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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We're in December and I am naturally getting reflective. In today's solo episode I am chatting through my business model and doing a little bit of an audit. I talk about why I've made certain decisions in my business in the way that I run it.

I hope you find this episode helpful and insightful.

I would love to hear what you think of this episode, and these solo episodes in general so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

If you enjoyed this episode please leave a 5* rating and review!

Key Takeaways

Intentional Small Business: Growth is focused on income and impact, not on building a large team or agency.
Work-Life Blend: Achieving a healthy blend (not necessarily balance) between work and personal life is a priority, with flexibility and breaks built into the schedule.
Personalized Success: There's no one-size-fits-all approach to business growth; success is about building a business that feels right for you, not following external expectations.

Episode Highlights

01:29: Pros and Cons of Employment vs. Freelancing: I chat through the benefits of traditional employment and explain why freelancing feels safer to me, especially after seeing redundancies in tech/design.
03:41: Mindset Challenges & Uncertainty: I discusses the freelancer mindset, dealing with uncertainty, and how evidence of continued work helps ease anxiety.
05:46: Work-Life Blend & Taking Breaks: I talk about the challenge of switching off, the joy of my work, and the importance of scheduling breaks.
07:32: Growth Goals: Income vs. Team Size

Mentioned in the episode

Paul Jarvis' Book Company Of One

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Today on the podcast I am chatting to Josephine Hatch, who is an Innovation Director with over 20 years of experience in foresight, cultural strategy, and brand innovation. Now, you might not totally know what any of that means, but basically, we are talking about trend forecasting!

One of the things that really struck me during our chat is that, as creatives and small business owners, many of us do this instinctively without having the formal language for it.

This conversation gave me such a good framework for being more strategic about looking at culture and making plans for my business and honestly, Jo's perspective gave me such a boost regarding the value of human creativity.

Key Takeaways * Foresight vs. Fads: While "trends" are often associated with fast fashion or fleeting fads, foresight is about spotting signals and understanding the macro forces that impact human behaviour. * Human Truths Remain: Technology and context change, but fundamental human truths—like the need for connection or joy—stay the same. Successful brands understand how to tap into these enduring feelings. * The AI Counter-Movement: As generative AI adoption grows, there is a strong counter-trend towards the "human." People are increasingly valuing imperfections, analog hobbies, and genuine human curation. * Look Outside Your Bubble: Real innovation rarely comes from looking at your direct competitors. Instead, look to other industries, art, and culture for inspiration to disrupt your own category.

Episode Highlights

02:51 – Joe explains her background and how an Alexander McQueen runway show sparked her interest in how fashion mirrors society.
06:49 – We discuss why "trend" has become a dirty word and the difference between short-term fads and long-term foresight.
12:56 – Joe shares incredible free resources and tools that small businesses can use to spot cultural shifts.
20:23 – A fascinating look at AI, including why the "human touch" is becoming a premium and the rise of analog hobbies.
33:17 – Simple habits you can adopt to become more culturally curious, including how to document the things that inspire you.

About the Guest

Josephine Hatch is an Innovation Director at The Otherly, an innovation and brand agency that works with global brands and small businesses to help them defend their space and grow with intent. She has spent 20 years working at the intersect of trend forecasting, cultural strategy, and innovation.

Website: The Otherly
LinkedIn: Josephine Hatch

Mentioned in this episode

The Otherly https://theotherly.com/
Andres Colmenares, Responsible AI expert and IAM festival co-founder
Link to a google drive of trend reports https://bit.ly/2025trending via Global Cultural Strategist Amy Daroukakis. Note that a new set of trend reports will come out around December 2025
Free platform for trends, updated daily https://www.trendhunter.com/
Dezeen, The Dieline and Lovely Package (both good for packaging),
Campaignlive
https://secondhome.io/culture/
SJ from The Akin's substack is a great read for what's happening in culture https://theakin.substack.com/
Emma Jane Palin's Our Curated Abode https://www.ourcuratedabode.com/ and Instagram https://www.instagram.com/ourcuratedabode/#

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In this solo episode of the Building Your Brand podcast, I take you behind the scenes of one of my favorite recent client projects. I share insights into my branding process, the importance of collaboration and communication, and what I think makes for a dream client relationship. I give a candid account of how I work and what I value most in my client partnerships.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

If you enjoyed this episode please leave a 5* rating and review!

Key Takeaways

Collaboration and Communication Are Essential: The most successful branding projects happen when there's open, honest communication and a true sense of collaboration between designer and client. Clear feedback and regular updates lead to better results and a more enjoyable process for both parties.
Client Involvement Builds Confidence: Involving clients at every stage; from initial mood boards to final design tweaks, helps them feel confident in their new branding and ensures the end result truly fits their needs.
Clarity Is Kindness: Direct, honest feedback from clients (even if it's blunt) is invaluable. It allows the designer to make the right adjustments quickly and creates a trusting and productive working relationship.

Episode Highlights

1:15: The client project: rebranding for Sally Webster and creating a physical journal
4:30: Lessons learned about the importance of communication in client work
7:00: The value of client collaboration and honest feedback
11:00: Step-by-step breakdown of the branding process
12:50: How to get in touch if you want to work with me in 2026

Mentioned in the Episode

Sally Webster: Love How You Eat

If you're looking for branding or a rebrand in 2026, I am taking on new clients so do get in touch with me and we can book a discovery call

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Something that really inspires me in the small business world is how many turn their hands to teaching online, myself included. I remember teaching my very first workshop online to over 350 people around the world during lockdown and absolutely LOVING it. Since then I've taught lots more and created group courses that I'm so proud of which is why I was thrilled to chat to Patricia van den Akker, director of the Design Trust, business advisor, trainer and coach.

Patricia's worked with thousands of creatives over the last 20 years and she's recently written a book called Teaching Creative Workshops in Person and Online.

So if you already teach as part of your business or it's something that you are interesting in adding, then I think you're gonna find today's episode so, so valuable where we talk all about how to host workshops and teach really, really well.

Episode Highlights

05:06 Patricia shares a tip for online teaching and workshops: "launch before you're ready" to stop procrastinating, noting that getting paid increases commitment
11:59 Discussion on why teaching is beneficial for creative small business owners, including the reality that services are often currently easier to sell than product
16:59 Patricia discusses the psychology of pricing, noting that "when people don't pay, they don't value it" and that charging can actually increase student commitment .
30:00 Patricia outlines her framework for teaching by asking three key questions: "Why do you want to teach?", "What do you teach?", and "How do you teach?" .
39:56 A discussion on facilitation and the realization that often "we teach what we need to learn," and that students frequently learn more from each other than from the teacher .

About the Guest: Patricia van den Akker Patricia van den Akker is the Director of The Design Trust, a creative business advisor, trainer, and coach. She has over 25 years of experience working with craftspeople, designer-makers, and applied arts professionals.

Book: Teaching Creative Workshops in Person and Online
Website: http://thedesigntrust.co.uk
Instagram & Facebook: The Design Trust ‌

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In today's solo episode I am chatting about the levels of discomfort we can step into in our businesses to activily pursue growth.

'Get out of your comfort zone' isn't always a helpful phrase when there's no nuance added to the context. I chat through what has now become the normal signs and signals for me that I am in that sweet (horrible) spot of discomfort that is just right for me - uncomfortable but not totally out of reach.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

If you enjoyed this episode please leave a 5* rating and review!

Key Takeaways:

"Capacity for Discomfort" is More Useful Than "Comfort Zone" Instead of fixating on leaving your comfort zone, focus on gradually increasing your tolerance for discomfort in ways that are healthy and sustainable.
Growth Happens in Manageable Steps You don't need to leap into the deep end; taking one step at a time, with realistic self-belief, leads to more sustainable progress.
Discomfort is a Sign of Growth, Not Failure Feeling nervous or uncomfortable is normal and often means you're on the right track. Over time, what once felt scary becomes routine.
Everyone's Journey is Unique Your capacity for discomfort, the risks you can take, and the support you have will look different from others. Comparing yourself to others isn't helpful; focus on your own path.

Episode Highlights:

0:31: The Problem with "Get Out of Your Comfort Zone": I discuss why the phrase can be unhelpful without nuance and context.
3:57: I share my own journey with my comfort zone
7:07: The Value of Discomfort: I talk through how discomfort signals growth and how repeated exposure reduces anxiety over time.
12:00: I talk about the importance of accepting both positive and negative emotions in business and life.

Mentioned in the episode:

Charlotte Lewis Speaking Confidence

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Have you ever thought about becoming an influencer, or perhaps working with creators to grow your brand?

This week, I chat to Jason Tamou, formerly a Social Media Manager at Adobe, who has an incredible wealth of knowledge on the creator economy and influencer marketing.

Jason shares his journey from being a videographer and photographer to growing a viral food TikTok brand to working with massive brands like Adobe.

He explains why big brands invest heavily in creators and how small businesses can utilise influencer marketing, even without a huge budget. Plus, Jason offers brilliant advice on how you can start building your personal brand and land paid partnerships.

Episode Highlights * 02:40 - Jason's viral journey: hitting 2 million TikTok followers in 18 months by creating recipe content and being called an "idiot sandwich" by Gordon Ramsay. * 06:55 - Why big brands like Adobe rely on influencers, who act as "life consultants" to guide people across niches like finance, fitness, and creative editing. * 13:00 - Advice for smaller businesses: starting with UGC (User-Generated Content) is the most cost-efficient way to get creator recognition without paying for their platform's reach. * 20:15 - The power of enthusiasm: Jason shares a story of a creator landing a partnership not because of their large following, but because of their consistent effort, passion, and involvement in the community. * 24:55 - Why influencer fees are justified: creators wear a minimum of ten hats, including editing, business management, and community engagement. You're paying for years of audience-building, not just one video.

About the Guest: Jason Tamou

Jason Tamou is a former Social Media Manager for Adobe (UK channels) and is currently working as a freelance editor and social media consultant, helping small businesses and individuals build their personal brands and confidence in social media.

Instagram (Creator Account): @‌jasontamou
LinkedIn: Jason Tamou

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In today's solo episode I start the conversation around our identities within our businesses and how our job titles and professional labels shape our sense of identity. I get personal and reflect on navigating multiple roles, the pressure to define myself by a single career, and the freedom to choose my own narrative.

I'd really love to know what you think about the labels and titles we give ourselves and whether or not you can resonate with my slight identity crisis! Come let me know your thoughts over on instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast.

I really hope you enjoy this episode

Key Takeaways

The Changing Nature of Careers: Careers are no longer defined by a single job or title for life. It's increasingly common to have multiple roles, pivot between professions, and build a career from diverse income streams. This shift can create identity challenges, but it also offers freedom to redefine yourself over time.
Personal Branding: Choosing Your Narrative: You have the power to decide how you present yourself to the world. Personal branding isn't about sharing everything—it's about strategically highlighting the aspects of your identity that feel authentic and meaningful to you.
Giving Yourself Permission to Claim a Title: You don't need external validation to call yourself a designer, writer, or any other title. If you're doing the work, you can claim the label. Overcoming imposter syndrome often starts with giving yourself permission to own your chosen identity.

Episode Highlights

0:53 Rich Webster setting the scene for my identity crisis
1:23 Titles we give ourselves in our businesses and how we draw identity from them
4:13 How titles and career paths have changed in society over the years
5:14 Who gets to decide what the labels are?
6:06 Personal takeaways
7:16 Why we use labels and titles and why maybe we sometimes shouldn't

Mentioned in the Episode

Rich Webster's Episode - Build your brand by working less
Christine Gritmon's Episode - Why you need a personal brand more than ever

If you enjoyed this episode please leave a 5* rating and review!

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I was so inspired when I heard Laura Belgray speak earlier this year at the Atomic Con conference in Newcastle, I just had to have her on the podcast! Laura is the founder of Talking Shrimp, and her mission is to help entrepreneurs and small businesses find the words and the chutzpah to make their business a perfect expression of their personality—what she calls the "holy grail of work".

In this episode, we dive into all things email marketing, a practice which has been hugely beneficial for my business, but can sometimes feel challenging. Laura is an expert at making complex things simple, and she shares her incredible advice on:

Why "conversational is the new professional" in copywriting.
How to write like you talk, even if you were conditioned to write formally.
Her genius tips for crafting subject lines that drive curiosity and get opened.
How to find "Story Goldmine" in your everyday, mundane life.
Redefining "value" in marketing.
Her thoughts on AI, the dangers of its style, and its helpful uses.

I really hope you enjoy this chat as much as I did!

⏱️ Episode Highlights * 02:00: Laura's windy career path from TV promos to becoming an email marketing expert and launching her first course, Inbox Hero. * 04:41: The number one piece of advice for writing great copy: read it out loud to ensure you're writing like you talk. * 08:29: Why subject lines should not be like article titles and the best way to get people to open your emails (HINT: think like a text message to a friend). * 13:16: How daily journaling of small, mundane details can help you discover 'micro stories' that can be turned into great emails. * 33:57: Advice on how to find your voice and inject personality into your writing, including keeping track of your specific expressions and using the 'Coat of Arms' exercise.

👤 About the Guest: Laura Belgray Laura Belgray is the founder of Talking Shrimp, a copywriting company with the mission of helping small businesses and entrepreneurs make their business a perfect expression of their personality.

Website: http://talkingshrimp.com
Instagram: @‌laurabelgray
Book: Tough Titties on Living Your Best Life When You're the Effing Worst (Available at talkingshrimp.com/book and wherever books

📚 Mentioned in the Episode * Course: The Copy Cure (co-created with Marie Forleo) * Course: Inbox Hero (Laura's first solo course) * Journaling Platform: http://750words.com * AI Tool/Training: Make Your Point training and The Point Finder AI tool * Freebie: Laura's subject line guide and Story Goldmine prompt guide (63 surprising places to mine your everyday life for stories that sell) * Author/Book: Annabel Monaghan (Laura recommends starting with Nora Goes Off Script) * Author/Book: David Sedaris (Laura recommends Me Talk Pretty One Day)

💌 End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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Celebrating the milestone of 200 episodes of the Building your Brand podcast! 🥳 It's really hard to quantify the direct impact having a podcast has had on me and my business but I hope in sharing some of the lessons I've learned along the way you can get a really good idea of why it's a valuable part of my business and maybe you'll feel inspired to start your own?

I'd love to know your thoughts about podcasting and if it's something you're considering for your brand and business, or if you already have a podcast please share with me some of your most valuable lessons! Come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast to let me know and I hope you enjoy the episode!

If you enjoyed this episode please leave a 5* rating and review!

Key Takeaways * Podcasting and interviewing guests can grow your network exponentially and deepen your business relationships too * Podcasting content is mostly evergreen and can be reused across your business and brand * There is a wealth of knowledge to be found in the expertise of your guests that can really help you and your audience.

Episode Highlights * 1:00 Why I started podcasting * 1:45 I talk about the way that the podcast has helped me feel confident and improve my communication skills * 2:53 The most surprising value that podcasting has added to my business * 5:01 I talk about learning the skill of being an interviewer * 6:52 The ways that podcasting content can be used to add further value to your business * 8:26 I talk about one of the things that I love the most about podcasting * 9:47 I chat through how I have managed to do the hard work to keep the podcast going

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If you've ever considered writing a book but felt overwhelmed by the thought of it, this is the episode for you! Perhaps you're sitting on a bunch of content and don't realise it could form an amazing book or worry self publishing is costly and stressful? Writing a book is a (secret) goal of mine which is why I wanted to interview Amy Warren, an author, ghostwriter, and book coach about how she helps entrepreneurs, coaches, and consultants transform their ideas into books.

Amy shares how self-publishing is changing, why a book is an invaluable asset for your business, and practical steps to get started, even if you don't consider yourself a "good writer".

This episode is designed to inspire you to take the leap if writing a book has been on your goal list!

Key Takeaways * A Book is a Powerful Calling Card: A book can literally transform your career and business by introducing you to a wider audience without you having to be physically present. It serves as an epic lead magnet and an attainable way for people to access your expertise. * Repurpose Existing Content: If you have a podcast, you are sitting on a huge asset that can be turned into a book by identifying core themes and using clips and recordings to back up your written arguments. This is an exciting way to break down the mindset block that a book must be completely new content. * The Goal is the Outcome: Before starting, define the purpose of your book by completing this sentence: "I will write a book that will...". This goal will inform the book's content, ensuring it gives value while leaving readers wanting more, potentially leading them to your higher-cost services.

Episode Highlights * 02:11 - Discussing the huge historical stigma around self-publishing and the increasing difficulty of securing traditional publishing deals due to reliance on social media following. * 05:00 - Amy shares her personal story of how self-publishing her first book, after initial rejection, led to a full book deal, ghostwriting Sunday Times bestsellers, and a whole new business. * 07:50 - How to turn a podcast into a book using AI to sift recordings and identifying overarching themes to create a structured narrative, rather than just a tedious transcript. * 13:20 - The benefits of being an author, including becoming a recognised expert or "thought leader", using the book as a high-quality "calling card" to pitch to prospective clients, and boosting your professional bio. * 23:50 - The vital first step in writing a non-fiction book: creating an outline to map out the chapters, their contents, and the reader's entire journey or arc.

About the Guest: Amy Warren Amy Warren is an author, ghostwriter, and book coach who helps entrepreneurs, coaches, and consultants turn their ideas into commercially viable books. She also helps people self-publish their books through a 'publishing partnership,' where the author retains all rights and control.

Website: thewritinghouse.co.uk
Instagram: @_thewritinghouse
LinkedIn: The Writing House (Amy Warren)

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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For this week's solo episode of the Building your Brand podcast I've recorded a little mid-event review at Adobe MAX 2025 in LA. I talk about the features revealed in the Opening Keynote, my favourite bits of the conference as well as some things that might not be what you'd expect.

Join me for a chat about the thoughts in my head and a little bit of a behind the scenes at Adobe MAX LA.

I hope you enjoy this episode, let me know what you think! Come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast to let me know and I hope you enjoy the episode!

Episode Highlights

0:34 My first time at Adobe MAX 4 years ago
01:25 The Keynote
02:00 My favourite new feature and some more AI thoughts
03:35 What I love about Adobe MAX
05:33 The format behind my talks/LAB at MAX
06:52 Content of the conference and BTS of what happens at MAX

Mentioned in the episode

Andy Lambert
Premiere Pro Mobile App
Oak Feld Keynote Adobe MAX 2023
Adobe MAX 2025
My LAB with Andy Lambert

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I am really trying to cover all different aspects of branding and marketing with this podcast so today I'm diving into something I haven't covered much: how to attract your dream clients through your brand messaging. I chatted with Kierian Cameron, a graphic designer, brand consultant, and the founder of the UK's first premium print-only business newspaper for brand-obsessed founders and entrepreneurs, Brand Cult.

Kierian shares her incredible 'squiggly' career journey—from psychiatric nurse to winning the lottery and starting an education company, which eventually led her to graphic design and launching her newspaper. We delve into brand messaging—what it is, how to be strategic and intentional with it, and what tweaks you can make to attract higher-paying clients.

If you've been stuck trying to attract the right clients, this is the episode for you.

Key Takeaways * Brand Messaging is Your "Cult Doctrine": It's not just about what you say, but what you stand for, including your brand's vision, mission, and the cause you're behind. * Be Intentional and Strategic: Instead of throwing spaghetti at a wall to see what sticks, make a conscious decision about what you will and will not talk about before you speak. This prevents you from diluting your brand. * Attract the Right People: When you show up authentically, unapologetically, and say things with intention, you will attract the people that resonate with your message, which gets you results quicker. * Develop Branded Soundbites: Create five to eight short, core soundbites or clips of your messaging that you can use over and over again—in your social media, elevator pitch, and all brand touchpoints—to reinforce your message. * Convey Confidence to Attract Higher-Paying Clients: Higher-paying clients are looking for confidence and expertise.

Episode Highlights

01:40 - Kierian describes her 'squiggly career' and how she went from psychiatric nursing in NYC to starting a business in Hong Kong.
09:59 - Kierian explains what brand messaging is and the importance of having a 'villain' in your brand's story.
13:34 - The critical connection between strategy, intentionality, and not diluting your brand.
25:47 - Kierian recommends a book for those who want to attract more affluent clients.
28:33 - Discussing Liquid Death and American Eagle as examples of brands with spot-on or intentionally controversial messaging.

About the Guest

Kierian Cameron is a graphic designer, brand consultant, and the founder of Cult, the UK's first premium print-only business newspaper.

Website: brandcult.uk use discount code: CULTMYSTERY
Instagram: @‌brand.cultuk

Mentioned in the Episode * Book: The No BS Marketing to the Affluent by Dan S Kennedy * Concept: Ikigai (The Japanese philosophy of finding one's purpose)

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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The topic of AI can be confusing and contenious for small businesses. I wanted to have a chat through the ways in which we need to be aware of how using Generative AI can affect our small business and brand. I look at ways it can harm our brand and ways we can use it that keep us true to our brand.

I'd love to know if you've thought about making a statement around your AI usage in your business? If you have already or have a totally different position to me on it I'd love to hear your thoughts. Come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast to let me know and I hope you enjoy the episode!

Key Takeaways

To build a successful business you need to build trust with your audience. Building trust with your customers is similar to building trust in relationships - you need to do the things you say you're going to do.
If you use AI to produce an expected outcome for your customer there will always be discrepencies between that and the real outcomes when it comes to what you need to deliver for your clients
If you rely on Generative AI for visuals or copy for your brand then your clients aren't going to be able to disguinish between what is truly you and what is AI
If you don't do your due-diligence fact-check ChatGPT you could be spreading mis-information

Episode Highlights

0:58 I talk about the foundation for my thoughts on AI for small businesses and branding and why trust should be at the forefront of your brand
03:58 I talk through how AI is potentially damaging brands more than we realise
07:00 Examples of how to use AI effectively in your business that doesn't damage your brand
11:28 Final thoughts

Mentioned in the episode

Hannah Isted
Adobe (Aff link)

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If you've been following me for a while, you'll know that YouTube is something I've been trying to do more regularly and that's why I was so excited to chat with the brilliant Jade Beason for this week's episode.

In our conversation, Jade shares so many practical tips on how to grow your YouTube channel, and she also speaks with such honesty about her own experience—how she got started with no editing skills, what she learned along the way, and the mindset shifts that led to her success.

I honestly had a million more questions I wanted to ask her! Whether you're just thinking about starting a channel or looking to get more consistent, this episode is packed with valuable insights.

Key Takeaways * Start with Value, Not Gear: In the beginning, your only focus should be on consistently delivering valuable content to your audience. * Set a "Commitment Goal": To overcome the initial period of low views and slow growth, set a "commitment goal". * Evolve Before Your Audience Gets Bored: A content or thumbnail style that works brilliantly now will likely cause audience fatigue in about six months. * Create for Your Audience, Not Yourself: To build a brand or community, you have to switch from creating content for yourself to creating content for your audience.

Episode Highlights * [07:00] Jade shares the catalyst for starting her channel: watching her husband go from idea to a published video in just 48 hours made her realise it wasn't as hard as she was telling herself. * [15:00] Jade walks through her specific, manual process for researching and identifying trending video topics that have a high potential to be pushed beyond a creator's existing audience. * [23:00] Why thumbnails are "incredibly important" and act like an advert for your video . A low click-through rate tells the algorithm that people aren't interested, and it will stop recommending your content. * [39:00] Jade's quick-fire advice for anyone starting out, including how often to post , how long videos should be (and the 8-minute monetisation rule!) , and what basic kit you actually need.

About the Guest Jade Beason is a content marketing expert who helps creators build sustainable businesses. She started her YouTube channel in November 2020 and grew it into a full-time career within six months. She is the founder of the creator community The Creator Project and the new agency Social People.

YouTube: Jade Beason
Instagram: @jadebeason
Website: jadebeason.com
The Creator Project: creatorproject.com
Social People Agency: socialpeopleagency.com

Mentioned in the episode * Editing Software: DaVinci Resolve, Adobe Premiere Pro * Project Management: Asana * Video Collaboration: Frame.io * Equipment: Elgato, DJI, Neewer * People: Liz Wilcox, Andy Lambert

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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2025 seems to have been a tough year for small business owners so today on the podcast I am giving us all a little pep-talk and a reminder about why it is absolutely brilliant to keep showing up as best we can in and for our businesses.

I'd love to know how things are going for you and if any of this has been helpful and encouraging. Come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast to let me know and I hope you enjoy the episode!

Key Takeways

As small business owners and creatives it's often when we are under pressure and things feel difficult that creativity grows. Pressure often pushes innovation
If you're a small business owner, you're a problem solver, you are a creative, you will find a solution that will help you and help other people
As a small business owner, some of the small business magic is that you can be agile and pivot in a way that large companies can't.
You have something unqiue to sell or offer as a small business owner because it's YOU who are doing it and there is no-one else like you
Where AI is offering us 'perfect' and 'slickness', showing your audience the messy reality of your humanity within your business will cultivate deeper connections, authenticity and trust in your business.
Be intentional in the ways that you want to impact the world because you have influence and that impact will grow and spread

Episode Highlights

1:30: I talk about how amazing things can happen under when we're pressure as small business owners
3:21: I talk about the magic sauce behind being a small business owner
5:25: I talk about the beauty of being uniquley you withint your industry and ways to lean into that
7:40: I talk about embracing our humanity as a positive within our small businesses
10:25: Final thoughts on the imapct we have on the world

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One of the things I love most about building a brand is the opportunity to explore creative projects beyond my core offering. Whether it's a podcast, a book, or a YouTube channel, these projects allow us to share our work in new and exciting ways.

That's why I'm so excited to share my conversation with Izzy Poirier and Caroline Sarrette, the brilliant minds behind the Ottawa and New York Design Clubs. In this episode, we go behind the scenes on their latest collaborative project: a beautifully designed zine. We discuss the entire process, from the initial idea during the pandemic to navigating difficult printers and securing sponsorship. Izzy and Caroline share candidly about the struggles of managing a huge project with lots of collaborators, but also the incredible benefits and sense of community it has brought them. If you've ever thought about launching a creative project to showcase your work, you're going to love this episode.

Key Takeaways Passion Projects Fuel Your Brand: Running the design club and creating a zine has been a huge undertaking, but it has directly influenced Izzy's business, helping her define her niche in community building and bringing her new client work.

Embrace the "Silent Work": A finished zine or a successful event looks effortless, but it's built on a mountain of unseen work, from endless email outreach to speaker rehearsals and logistical planning. It's the underlying passion for the project that keeps you motivated through the long hours.

Challenges Build Resilience: Every hurdle, from finding the right speakers to navigating a tense negotiation with a printer that changed a quote by 50%, is a lesson. Overcoming this friction is what improves your processes and makes you stronger.

Print Creates Tangible Community: The zine began during the pandemic as a way to archive creativity happening during lockdown. It has since become a tangible way to showcase artists, create conversations, and even help contributors land jobs.

Episode Highlights * 05:47: Izzy explains how starting the Ottawa Design Club at the exact same time as her freelance business was a strategic move to build a network and find her niche. * 10:04: Discover how the zine began during the pandemic to create a repertoire of the amazing creativity happening in isolation, and how the first edition sold out in just three days. * 17:10: Caroline discusses the specific challenges of building a community in a city like New York, including cutting through the noise to find speakers and sourcing affordable venues. * 27:53: Izzy shares the incredibly intense story of a sponsorship deal with a printer going wrong, how she navigated a tense negotiation, and the importance of standing your ground for your community. * 34:59: Learn about the theme of the latest zine, "Pivotal Moments", which explores the career-defining shifts that creatives experience and aims to inspire readers to embrace change.

About the Guests Izzy Poirier is a brand designer and strategist and the founder of the Ottawa Design Club. Caroline Sarrette is a graphic designer and art director who runs the New York chapter of the Design Club.

Izzy Poirier: Website Instagram
Caroline Sarrette: Website Instagram

Mentioned in the episode * Pivotal Moments Zine * Adobe Live

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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Context collapse online is a huge reason why people can end up misunderstanding or misinterpreting content that you create; small business owner or not! It's also just so easy and lazy to make a comment without first looking for deeper context ourselves.

On todays's solo episode I am talking about some negative comments that showed up on a video that I made for a brand and how I felt about them and have used them to move forward in my own personal development.

I'd love to know what you think about the comment culture online. Come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast to let me know and I hope you enjoy the episode!

Key Takeways

When we are building visable brands we do expose ourselves to other people’s opinions
There’s often a context collapse when you post snippets of your life online
We don’t need to justify the way we spend our time just to fit other people’s expectations of what holds value or productivity
When someone makes a comment bringing you down, it often has more to do with how they are feeling about their own lives than what you’re actually doing.

Episode Highlights

1:12 The story of how I got trolled
5:09 The trolling comments
7:04 Talking through my initial response
8:15 The signs of when something is bothering me when I thought it wasn’t
10:32 Challenging myself to not over-explain or justify my decisions
11:58 How being trolled has helped me

Mentioned in the episode

Jo Hooper - Get Wildly Free Instagram
My Adobe ad - The Day In The Life

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On this week's episode, I chat with Paul Ince, also known as Biz Paul, about his experience running "Marketed Live," an event he started to help build his brand and business and one I attended as a keynote speaker!

We dive into the behind-the-scenes insights of organizing an event, discussing everything from finding a venue and selling tickets to the importance of customer service and food. Paul shares how running an event has significantly boosted his personal brand and offers invaluable advice for anyone considering hosting their own event.

Key Takeaways:

Running an event can significantly benefit your personal brand and overall business reputation, even if it's not a huge money-maker on its own.
Prioritize the attendee experience by investing in quality food, excellent customer service, and thoughtful details that surprise and delight.
Carefully consider your audience and what they would find most valuable. You don't always need big-name speakers if you provide genuine value.
Explore alternative sponsorship opportunities, such as tapping into a company's Corporate Social Responsibility (CSR) budget to fund initiatives like social ticket funds.
It's okay to let go of an event or project if it no longer serves your business goals or personal capacity. Sometimes, saying "no" to one thing allows you to focus energy on more profitable or fulfilling ventures

Episode Highlights:

03:15: Paul shares the origin story of "Biz Paul" and how his content marketing consultancy, Like Mind Media, came about.
05:07: Discover why Paul and his friend Tim decided to create Marketed Live and their vision for the event.
09:20: Paul explains how Marketed Live became a valuable asset for Like Mind Media's clients and boosted his personal brand.
17:35: We discuss the unexpected challenges of running an event, including the difficulties of selling tickets and venue issues.
28:06: Paul reveals a clever strategy for securing sponsorship by aligning with corporate social responsibility (CSR) budgets.
37:05: Paul talks about the decision to pause Marketed Live and the importance of knowing when to pivot your business focus.

About the Guest:

Paul Ince, also known as Biz Paul, is a marketing strategist and the founder of Like Mind Media.

Website: bizpaul.com
Social Media: @‌BizPaul (on all platforms)
Like Mind Media: likemind.media

I would love to hear what you think of this episode, so please do let me know on Instagram @‌lizmmosley or @‌buildingyourbrandpodcast I hope you enjoy this episode

This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!

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I recently did a Q+A box over on my instagram and today's episode is me answering the questions that came up. It's so great to be able to answer specific questions from listeners and I hope you enjoy discovering the answers to the questions asked too!

If you have any other questions for me, or if the answers sparked more questions come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast and I'll keep a list for the next Q+A episode.

Episode Highlights

0:32 Exciting news for the next season of the podcast
3:27 What would have to happen for me to stop podcasting?
5:14 What is your least favourite podcasting task to do?
6:36 You have a client deadline and a podcast deadline clash, which one wins?
10:12 What hasn’t worked that you’ve tried before?
13:30 What’s the kindest thing someone has said about the podcast?
14:24 Why haven’t we had a live podcast recording/show yet?
15:48 Do you sell products with your hand-lettering on?

Mentioned in the episode

My YouTube Channel (please subscribe if you enjoy YouTube content!)
Waitlist for the Live Podcast Event

If you enjoyed this episode please leave a 5* rating and review!

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It can be hard to know what to invest in and when in your small business. Today I am sharing the recent investments I have made, why I made them and how they have helped me level up in my business.

Have you made some recent upgrades or investments in your business? I'd love to know what has really supported you and given you a good ROI? Come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast to let me know and I hope you enjoy the episode!

Key Takeways

Needing hi-tech equipment shouldn’t be a barrier to entry for things in your business: start with what you have and build as you go
Upgrading your equipment or spending money on support for your business can remove the friction for you

Episode Highlights

0:32 Why it helps to invest in your business
0:56 Leveling up my video tech and why
2:58 The things I have invested in - camera
4:03 The things I have invested in - microphone
5:09 The things I have invested in - teleprompter
7:09 The things I have invested in - coaching
8:53 The things I have invested in - portable camera

Mentioned in the episode

Sony ZVe10 camera
Rode podmic USB
Elgato teleprompter
Zencastr
Paul Ince Business Coaching
Osmo Pocket 3

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Want to know one of the most clarifying and helpful things you can do for your small business? Define your mission statement. I've come across many small businesses who are doing great things but don't seem to have a clear direction they are going in simply because they missed a step when starting out, which is to determine their mission statement.

On today's solo episode I chat through what a mission statement actually is, we look at big companies' mission statements and look at what's needed to define your own mission statement. I think you're going to find this episode helpful even if you already have a mission statement - it's always a good time to check in and make sure all areas of your business are going in the direction you actually want them to!

Let me know if this episode resonated with you. I'd love to know your mission statement too. Come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

Key Takeways

A mission statement is an achor and a guiding light in your business
When you’re clear about your motivation and values it translates well accross in your business and can help you make the right decisions for your business
Money as the sole motivator for your business wont help you be clear on the bigger purpose of your business and it will be easy to get lost along the way.

Episode Highlights

0:29 The difference between a mission statement and a vision statement
3:30 Big brands’ mission statements
5:56 How to breakdown what a mission statement is so that you can create one
7:56 Making money as your mission statement, is that good or bad?
9:02 My advice for what to think about when writing your mission statement

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If you didn't already know, I've been trying to get to 100 Rejections for the last two years. Today I am chatting through the update of how it's all going (spoiler alert - I am failing!!!). I have been learning valuable lessons along the way and as I share them in today's episode I hope you find them helpful too.

If you want some support in your Rejection Challenge Journey, or simply would like to have a list of ideas of what you could pitch for then you will want to get your hands on my latest resource - The Rejection Challenge Prompts Package; 30 prompts for you to challenge yourself with, daily or at your own pace.

Let me know how your rejection challenge is going if you're doing one or what the first thing you will pitch for if you're about to start! Come find me on instagram where I am @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

Key Takeways

You have to learn to trust that you will be able to handle the rejection and move on
Very rarely is anything a ‘forever’ no
Pursuing rejection gets you more comfortable with discomfort and helps you to learn how to move on quicker when rejections do come

Episode Highlights

1:00: Let’s get rejected - a new product to help you with your rejection challenge
1:37: the story so far and why I’m failing
3:15: A new challenge to help me get to 100
5:15: Dream clients as a motivitaion
6:44: Things that hold me back in the rejection challange

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Have you ever felt like there's a bit of a blockage between what you're doing now and where you want to be in marketing your business? Are you watching other people show up for their brands and their marketing in ways that just seem beyond what you feel naturally comfortable in doing and you don't even think the content they're producing is that good but they seem to be doing well...? Well today's episode is for you!

I was having a chat with my friend who works in fundraising for a Charity and our converstation inspired today's episode. Join me as I talk through and encourage us all to lean a bit further into our discomfort and what feels 'cringe' and why that's a great move for your branding, marketing and business in general.

I would love to hear your thoughts on what has helped you overcome the cringe and what you're planning to do to grow your personal discomfort in your business

Come let me know on instagram where you can find me @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

Key Takeways

The most successful people are not necessarily the people who are the best at what they do. It’s often the people who are prepared to put themselves out there.
The people who are willing to work through 'the cringe' are the ones who are getting their businesses and products infront of clients and making the sales
In order to grow our businesses we need to grow our capacity for discomfort
A huge part of success is the willingness to show up and risk failiure

Episode Highlights

0:42 The story behind today’s topic
1:53 Who is winning at being successful?
2:46 Being 'cringe' online
3:21 How to grow your business well
4:27 Why people get held back in their businesses
5:25 Things you can do to help you push through the discomfort
7:59 How to stand out in your industry
10:23 A round up of lessons learned

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It is so tempting to jump on trends when it feels like 'everyone is doing it', and the creative direction is right in front of you but does it actually help or hinder your business?

Today I chat through my thoughts on whether or not following trends is good for your branding and if you do follow trends how to know which ones work for you and which ones don't.

I would also love to hear your thoughts on how you feel about trends and whether or not they work for you.

Come let me know on instagram where you can find me @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

Key Takeways

Trends don’t last for very long; if you create branding based on a trend, within a year the trend will have moved on
If you change your branding regularly you risk breaking trust with your audience and clients
If you jump on a trend at the right time, it can have a good imapct and work well
Some trends can get boring really quickly and become oversaturated

Episode Highlights

1:14 Trends in visual branding
2:10 why rebranding frequently causes problems
4:10 Ways to use trends in your small business visual branding
6:41 trends within your visual content
9:35 Questions to ask yourself before jumping on a trend

Mentioned in the episode

Trending reel with Liz Mosley and Hannah Isted

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Over the last 5 years of running my business I have set myself various creative challenges. I never really went into them thinking about the impact that they might have on my business but every single one of them has had a really significant impact and they have often led me to other very exciting opportunities.

In this episode I share with 4 of those challenges, what I learnt from doing them and the other opportunities that came my way as a result, and I encourage you to think about the impact creative challenges might have for you.

I would also love to hear your thoughts on what my next creative challenge should be!

Come let me know on instagram where you can find me @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

Key Takeways

Creative challenges can speed up your learning process and your progress
Creative challenges increase your discipline and consistency
Creative challenges exercise your playful creative muscle
Trying a different format or limiting yourself on purpose increases creativity

Episode Highlights

1:38 My first creative challenge experience
2:03 What I love about a challege
5:15 The Pattern Challenge
7:44 The Rejection Challenge
8:33 Unexpected results and opportunities from challenges
9:26 40 Lessons Challenge

Mentioned in the episode

Hannah Isted
30 Day reel challenge final reel
Rejection Challenge Podcast episode
How persuing rejection transformed my business blog

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This episode is sponsored by Astute Graphics who create powerful plugins for Adobe Illustrator. Access your free trial here (Aff link)

This wasn't an episode that I was planning on recording but I suddenly felt the urge to chat about it as I see more and more of this sort of thing online. There are loads of tools now where you can upload hours of your voice or video content of you and make an AI avatar of yourself that looks pretty realistic. I can see how there might be some benefits to this and I discuss that in the episode but I have decided that this is not for me and I share the reasons why.

I would love to know what you think - is this something you have thought about? I would love to carry on the conversation on social media so come let me know your thoughts. You can find me @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

Key Takeaways

AI is never going to replace human interaction and authentic connection
AI avatar may be usual for helping you show up online for your business, but weigh it up for yourself
‘Perfect’ isn’t as interesting as ‘authentic’

Episode Highlights

0:30 why I wanted to cover AI as a subject
1:30 my immediate reaction to having an AI avatar
3:20 Versions of AI tools available
4:56 The pressure to present
6:00 The appeal of an AI Avatar
8:20 A warning for using an AI Avatart

Mentioned in the episode

Biz Paul

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This episode is sponsored by Astute Graphics who create powerful plugins for Adobe Illustrator. Access your free trial here (Aff link)

Have you ever considered what your brand values are? Whenever I teach clients and students about branding I always bang on about how important your brand values are as part of your brand foundation and strategy.

They aren't hard to work out and are often very similar to your personal values especially if you're a small business owner.

In this episode, I share what my brand values are, a super simple excersize for working out what yours might be, and I also share some stories from pals on social media who shared with me how their values have impacted different situations they have found themselves in in their business!

I would love to hear what you think of this episode, so please do let me know on Instagram where I’m @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

Key Takeaways

Our values are often passed down to us and become formed over time.
Having brand values helps you to make better decisions for your business
Brand values help you to steer your business in the right direction
Brand values help you maintain your integrity in your business
Brand values are like boundaries for your business - lines you draw that you do not cross
As you change as a person, your brand values will change. It’s good to check in with brand values to make sure they are aligned with who you are

Episode Highlights

0:49: What are brand values?
3:10: My Brand values
6:48: Exercise to figure out your brand values
11:10: How brand values look and work in your business
12:33: Real life examples of how brand values work

Mentioned in the episode

rode pod mic
Brand Values Cheat Sheet
Flash Sale - Design your Own Branding

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This episode is sponsored by Astute Graphics who create powerful plugins for Adobe Illustrator. Access your free trial here (Aff link)

In need of a brand but don't yet have enough budget to hire a professional? On today's episode of Building your Brand podcast I am giving you my top tips for DIYing your own branding. Whether its because you're a creative and want to do your branding yourself or you need some branding to bride the gap between now and when you can afford to outsource your branding, this episode is for you.

I am also putting my course Design Your Own Branding ON SALE as I will be retiring the course after this round. Get it now while it's still available!

I hope you really enjoy this episode and find it useful.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

Key Takeaways

If you have a small budget but not enough for branding hire a photographer; it's the most valuable use of your money at this stage
Your brand values will be similar or the same as your personal values
It's important to keep asking yourself 'What do I want my customers to feel' all through the process of develioping your branding

Episode Highlights

2:32 Deciding on brand values
3:12 Defining a mission statement
4:22 Brand personality
6:20 How to create a moodboard that helps you
7:31 Bare minimum elements needed to create branding
9:38 File formats needed
10:02 Colour guidelines
12:07 Fonts for branding
13:50 How photography can help
14:56 Adding illustrations to your branding

Mentioned in the episode

colour.adobe.com - accessability checker
My blog post: recommeded brand photographers
Hannah Bacon templates
Flash Sale - Design your Own Branding

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This episode is sponsored by Astute Graphics, who create powerful plugins for Adobe illustrator. Access your free trial here (aff link)

I am continuing the summer series of solo episodes and on today's episode I share with you my tips and experience of growing a personal brand.

I go over what a personal brand actually is, the buzz words around it and why it might be really significant for you to think about growing your own personal brand too.

I give a six step breakdown of lessons I've learned along the way

I hope you really enjoy this episode and find it useful.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

Key Takeaways: * If you’re going to have a personal brand, you need to be strategic about it * If you want other opportunities outside of your core offering, personal branding can help with that - people buy from people * A fun way to raise your profile is by borrowing someone else’s audience: guest appear on other people’s podcast * Having a personal brand helps people to talk about you when you’re not in the room * Ask for what you want; don’t wait for people to notice you * Know your values and get comfortable with saying No

Episode Highlights: * 0:55: What is a personal brand? * 2:20: Do you need a personal brand? * 5:36: How I have grown my personal brand * 11:12: Six lessons I've learned about building a personal brand

Mentioned in the episode: * Astute Graphics (Aff link)

This episode was written, recorded and edited by me.

If you enjoyed this episode please leave a 5* rating and review!

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Today I am starting a 12 week series where I chat about all things small business, behind the scenes and answer questions that have been sent in by you the listeners.

This first episode is a deep dive into the story of how I came to partner with Adobe. It's a behind the scenes look at the ins and outs of being an Adobe Express ambassador and the path that it has led me down in growing my business, broadening my experience and raising my profile as a designer.

Key Takeaways: * You never know who’s watching: exciting opportunities can happen at anytime in your business

Episode Highlights: * 1:25: How I started with Adobe * 3:34: What it’s like being an Adobe Express Ambassador * 5:13: My shift and growth within Adobe * 5:45: BTS with Adobe Live * 8:10: How I have benefited from working at Adobe * 11:40: What it was like speaking at Adobe Max * 13:12: How working with Adobe has changed my business plan * 14:22: Restrictions of working with Adobe * 16:46: Is working with Adobe intimidating? * 18:29: The cons of working with Adobe

Mentioned in the episode: * Adobe Express (aff link) * Adobe Live * Nikki McWilliams * Apply to be an Adobe Express Ambassador

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written, recorded and edited by me.

If you enjoyed this episode please leave a 5* rating and review!

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This week, I’m excited to share a slightly different episode of the Building Your Brand podcast. I was joined in the studio by two previous guests, Hannah and Lois, for a candid conversation about a topic I don't think is discussed enough: the fear of success.

It turns out this fear has a name – the Jonah Complex – and it can show up in all sorts of sneaky ways, from procrastination to self-sabotage. We delved into what the fear of success looks like for each of us, how it holds us back, and what we can do to start working through it. We touch on everything from the pressure of maintaining success to how our relationships can change and the stories we tell ourselves about what success even means.

This was such an insightful and inspiring chat, and I hope it gets you thinking about your own relationship with success.

Key Takeaways: * Define Your Own Success: Success isn't a one-size-fits-all concept. 3It’s crucial to get clear on what success looks and feels like for you personally, rather than chasing a version of success defined by others or society. * Embrace the Process: The journey towards your goals is just as important as reaching the destination. We often adapt to achievements quickly, so finding joy and value in the day-to-day process is key to long-term fulfilment. * Challenge Your Internal Stories: We all have narratives in our heads about what success entails – that it’s stressful, that it requires sacrificing time with family, or that it will make people dislike us. It's powerful to question these stories, unpick our judgements of others, and intentionally decide if we're making choices out of fear or true desire. * Get Comfortable with Discomfort: Pushing towards something new will inevitably feel uncomfortable because it's something you haven't done before. Learning to tolerate this discomfort is essential for growth, and it's different from being mean to yourself.

Episode Highlights: * 03:31: The topic for today's episode is the fear of success, which came about after a conversation between the three of us. * 08:08: Lois shares her fear of niching down into the wrong thing and how coaching helped her reframe her perspective on success and capacity. * 11:05: I talk about how my most significant moments of success were defined by the feeling of security they gave me, not the achievement itself. * 23:20: I discuss the fear of the stress and responsibility that can come with a certain level of success, like being a CEO, and Hannah challenges that assumption. * 39:18: We discuss what steps we can take away from the conversation to work through our own fears of success.

About the Guests: Hannah runs Hi Communications, where she helps small business owners with their marketing. She is also the author of The Best 90 Days Ever.

Hannah's website: https://www.hicommunications.co.uk/
Hannah on instagram: https://www.instagram.com/hicommunications_/
Hannah on Building Your Brand: https://buildingyourbrand.net/episode/hannah-isted-book/

Lois is a multidisciplinary artist, designer, and workshop host who helps people discover their creativity and grow in their creative confidence.

Lois' website: https://www.loisseco.net/
Lois on instagram: https://www.instagram.com/loisseco/
Lois on Building Your Brand: https://buildingyourbrand.net/episode/lois-seco/

Mentioned in the episode: * The Episode Where Liz Gets Coached by Theresa Heath-Wareing * Build Your Brand by Working Less with Rich Webster

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!

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Today on the podcast, I am joined by Andreas Tzortzis, a former journalist who has written for the likes of Newsweek, Monocle, and The New York Times. For the last 15 years, he's worked in brand strategy and storytelling at places like Red Bull and Apple, and for clients through his consultancy, Hella. He recently co-authored the book, Not a Playbook: The Art of Building a Brand, with Damien Bradfield, the co-founder of WeTransfer.

In this episode, we chat all about how brands can grow without sacrificing their integrity, prioritising creativity and trust to build brands that will stand the test of time. I really hope you enjoy the episode and come let me know what you think. You can find me on Instagram at @‌lizmmosley or @‌buildingyourbrandpodcast.

Key Takeaways * A Brand is its People: A brand's culture is a reflection of the people who work there. WeTransfer’s success came from hiring people from non-traditional backgrounds and fostering a culture that encouraged experimentation and didn't have layers of approval. * The Power of Instinct: Especially in the early stages of building a brand, instinct is invaluable. Relying on instinct over-analysing data can lead to more authentic and compelling brand decisions. * Build with Intentionality: Brands that endure are built with a purpose beyond just profitability. WeTransfer's intention was to inject a moment of joy into a utilitarian task and to champion the creative community they served. * Embrace Unpredictability: While consistency is important, the brands that truly cut through the noise are those that are unpredictable. This is achieved by having a clear, ambitious vision from the start which gives you the license to experiment and do the unexpected. * Trust is Everything: Building trust is a cornerstone of a successful brand. This extends from creating a trustworthy product to empowering collaborators, like artists and creatives, by giving them freedom and respect.

Episode Highlights * 06:53: Andreas shares the story behind his book, Not a Playbook, and the unlikely origins of WeTransfer, a tech company founded by designers. * 13:58: A brand is simply the people who work there. Andreas explains how WeTransfer's culture of hiring individuals from non-traditional marketing backgrounds was fundamental to its success. * 19:58: The significance of intentionality in branding. Andreas discusses how WeTransfer was built with an intention that went beyond profit, aiming to serve and celebrate the creative community. * 27:05: How can brands be more creative? By articulating a vision that is bigger and more ambitious than the specific product or service they currently offer, using Apple as a prime example. * 41:51: Andreas reveals the five key themes from the book that frame the WeTransfer story, reflecting the best qualities of an artist: intention, trust, faith, instinct, and serendipity.

About the Guest

Andreas Tzorkis is a journalist, brand strategist, and co-author of Not a Playbook.

Book Website: notaplaybook.com

Mentioned in the episode * Book: Not a Playbook * Companies: WeTransfer, Red Bull, Apple, Creative Boom, HubSpot * Film: The Long Goodbye by Riz Ahmed * Newsletter: The Hustle

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!

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I LOVE an episode where I get to really dig into the deep stuff about running a business so in today's episode, I'm thrilled to be chatting with the brilliant Ivy Malik. Ivy helps creative entrepreneurs who are feeling undervalued to break free from overthinking and fear, enabling them to price with confidence and build businesses they truly love.

I always learn so much from my guests, and my conversation with Ivy was no exception – I've definitely got a lot to implement after our chat!

Key Takeaways Here are some of the golden nuggets from my conversation with Ivy:

Pricing as Branding: We often overlook this, but your pricing is a massive part of your branding and how your business is perceived in the market. Think about the difference in perception between a £40 handbag and a £4,000 one – price signals value.
Undervalued Creativity: As creatives, we often undervalue our work. Ivy suggests this can stem from how arts are treated as "optional" from a young age in education, subconsciously telling us our skills aren't as valuable as others.
Confidence is Crucial: Ivy really highlighted that confidence is a key ingredient in being able to charge what you're worth. Often, the person charging more isn't necessarily more skilled, but more confident in communicating their value. This confidence often comes from taking action and gaining experience.
Client's Budget, Not Your Burden: It's not your job to decide what your client can or can't afford. Making assumptions about a potential client's budget (e.g., a solopreneur can't afford high prices) can be a limiting belief. They have responsibility for their own finances.
Sales Calls as Conversations: A sales call doesn't have to be a pushy, aggressive experience. Instead, think of it as a conversation to understand the client's needs and value, and then frame your price to match what they want. Negotiation is about finding a meeting point you're both happy with.

Episode Highlights * 03:00: Ivy talks about her personal drive to protect creatives from a system that often undervalues their work, even acting as an agent for friends in her twenties to ensure they got paid fairly. * 08:00: Ivy breaks down the essential components for pricing: skill, experience (which adds depth), and, crucially, confidence. * 13:00: A real challenger moment when Ivy questions the common assumption that solo business owners or those serving smaller businesses automatically can't afford higher prices. * 27:00: We discuss the importance of taking action despite fear, especially when it comes to increasing your prices. Often, the scary story we tell ourselves about what might happen is far worse than the reality.

About the Guest: * Website: Ivy Malik Coaching * Instagram | LinkedIn

Ivy has generously offered that if you have any follow-up questions after listening, you can reach out to her, just mention you came from this podcast!

End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk )

If you enjoyed this episode please leave a 5* rating and review!

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Today on the podcast, I'm chatting with Kerry Tottingham, co-founder of the social enterprise A Brilliant Thing. Kerry runs A Brilliant Thing with her sisters, focusing on ‘Healing Centred Design' – a fascinating framework they've developed that blends systemic approaches, creative coaching, and trauma-informed practice to help people and organisations create positive change. Despite this being a relatively abstract concept I thought I’d struggle to understand, Kerry explained the concept beautifully and I know you’ll enjoy the chat as much as I did!

Kerry shares her journey and insights into how Healing Centred Design principles, and even complementary physical products, can benefit individuals and communities.

Key Takeaways * Healing Centred Design: It's about blending systemic thinking, creative coaching, and trauma-informed practice, shifting the focus from trauma to healing, and equipping people with design tools to create better systems and adapt to change. * Adding Products to Services: Creating a physical product (like coaching cards) can solve internal needs (collecting resources), enhance the client experience (changing the environment, offering tangible tools), and act as an invitation into your world and methodology. * Product Strategy: You don't need a full product business. Products can be used strategically within a service business for launches, as bonuses, or exclusive offers, without necessarily requiring constant sales and shipping if that doesn't suit your model. * Diversification & Innovation: Offering both services and products, or diversifying income streams and experiences in general, can lead to cross-pollination of ideas, innovation ('Collide and Align' principle), and resilience. It allows you to meet people where they are, offering different levels of engagement and investment. * The Power of Safety & Collaboration: Building strong, trusting relationships, whether with co-founders (like Kerry and her sisters) or collaborators, creates the necessary safety for creativity, risk-taking, and navigating challenges.

Episode Highlights * 02:41: The concept of Healing Centred Design. * 08:49: The Brilliant Box coaching cards. * 12:10: How the idea for the physical product emerged from an internal need. * 18:16: Considering how different types of products (bite-size cards vs. in-depth book) cater to different needs and learning styles. * 20:55: The 'Collide and Align' principle – intentionally seeking diverse ideas for innovation.

About the Guest Kerry Tottingham is a co-founder of A Brilliant Thing, a social enterprise she runs with her sisters, Tess and Faye. They focus on teaching and implementing Healing Centred Design.

Website: brilliantthings.co.uk
Instagram: https://www.instagram.com/abrilliantthing/
Podcast: Healing Centred Transformation
Resources: https://www.brilliantthing.co.uk/the-brilliant-box

Mentioned in the Episode * Ideas Fest: Event where they launched the Brilliant Box. * Hannah's Calendar: https://www.hicommunications.co.uk/product-page/2025calendar * Sweet Pea Sensory: Maker providing Play-Doh for Kerry's book launch

End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!

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Today on the podcast, I am chatting to Rich Webster, who is a designer, entrepreneur, mentor, and consultant. He helps other creative entrepreneurs work less, and I've personally been a fan of his work and podcast for a few years now. We're talking all about how to work less, but as you'll hear, we dive into so much more, from focusing your business to the real impact of mental clutter. I really hope you enjoy this one!

Key Takeaways * The 1% Brain Power Myth: Rich explained that the difference between dedicating 1% of your brainpower to a task versus 0% isn't just 1% – it feels more like 100%. Letting go of lingering business responsibilities, even small ones, can free up an enormous amount of mental space. * Diversification as Distraction: Contrary to popular advice, Rich argues that diversification can often be a distraction, especially for solopreneurs. Narrowing your focus to the one or two things that provide the highest leverage can be far more effective for growth. * Expert vs. Marketing Business: When looking to grow, solopreneurs often burn out trying to excel at both high-level client fulfilment and extensive marketing. Rich suggests choosing a path: either an "expert business" (scaling with price by becoming a sought-after specialist) or a "marketing business" (scaling with volume through products that don't require your direct time for fulfilment). * Systemise Your "Non-Genius" Work: Identify your highest leverage tasks (for Rich, it's thinking and writing) and systemise everything else. This involves creating standard operating procedures, templates, and delegating, allowing you to spend more time in your zone of genius. * The "One In, One Out" Rule for Your Time: Inspired by a minimalist philosophy for the home, Rich suggests that if you bring a new commitment or task (like starting Morning Pages) into your life, you should consciously remove something else to make space for it.

Episode Highlights * 01:00: Rich shares his powerful origin story, touching on his journey from addiction to becoming an entrepreneur and how that shapes his perspective. * 09:00: The surprising mental cost of keeping even seemingly small business commitments active; that final leap to 0% makes a huge difference. * 11:00: Rich presents his compelling argument that "diversification is distraction" and why focusing your efforts is often the smarter move for sustainable growth. * 17:00: An exploration of the two distinct business models solopreneurs can adopt to avoid burnout: the "expert business" scaling with price, or the "marketing business" scaling with volume. * 46:00: Applying a minimalist household rule to your business and time: if you decide to add a new activity or commitment, what will you remove to make space for it?

About the Guest Rich Webster is a designer, entrepreneur, mentor, and consultant who helps creative entrepreneurs work less and achieve more.

Instagram: @RichWebbs
Website: richwebster.co

Mentioned in the episode * Chris Do (Rich's mentor) * Work Less, Earn More (Rich Webster's program) * The Artist's Way by Julia Cameron

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!

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If you enjoyed this episode please leave a 5 rating and review!*

In this episode, I'm absolutely thrilled to chat with Sarah Holmes, the brilliant owner of two physical shops in Scotland, Pencil Me In and Seasgair. Sarah has done an incredible job of not only marketing her shops to become must-visit destinations but also cultivating a strong personal brand alongside them.

We delve into her journey from a childhood dream of being a shopkeeper to running multiple successful retail businesses, her strategies for online and offline growth, the importance of community, and how she's navigated the ups and downs of retail.

If you're interested in what it truly takes to build a brand around physical products and create a loyal customer base, this episode is packed with insights!

Key Takeaways:

Authenticity Builds Loyalty: Showing up as your genuine self, sharing your opinions, and letting customers get to know the person behind the brand is crucial for building a strong, loyal community.
Identify & Fill Market Gaps: Sarah’s success with her second shop, C Scare, and her custom pencil business stemmed from spotting a need and strategically filling it, rather than just following passion alone.
The Power of In-Person Networking: Especially in smaller towns or more rural areas, joining local business groups and actively networking can be invaluable for building support, gaining customers, and fostering word-of-mouth referrals.
Consistency is Key in Retail: Maintaining regular opening hours and consistently stocking products that your customers are looking for are fundamental to building trust and keeping people coming back. Coupled with this is the need for relentless marketing.
Flexibility Can Fuel Growth: For Sarah's custom pencil business, offering low minimum orders and a high level of customer service for wholesale clients has been a significant factor in its growth.

Episode Highlights:

01:10: Sarah talks about her lifelong dream of being a shopkeeper, a passion that started with a childhood post office set!
08:30: The origin story of Pencil Me In's famous personalised pencils – from outsourcing to buying a foiling machine just two weeks after opening in Elgin and teaching herself the craft.
18:45: Sarah shares how she started using Instagram Stories to connect on a more personal level and how a mini-crowdfunder, promoted only on Stories, helped her buy essential equipment and revealed the strength of her online community.
27:40: Sarah’s advice for struggling retail shops: focus on consistency in opening hours and stock, understand your customer journey, and commit to constant marketing.
42:30: Sarah discusses the significant impact that joining a local women's networking group (Moray Business Women) had on her business, especially when starting out in a new area.

About the Guest: Sarah Holmes

Sarah Holmes is the owner of two physical shops in Elgin, Scotland & she also runs a successful custom-printed pencil business, supplying individuals and major clients like the House of Commons.

Websites:

Pencil Me In: pencilmein.co.uk
Seasgair Store: https://seasgair.store
Custom Printed Pencils: customprintedpencils.co.uk

Instagram:

@pencileminshop
@seasgair.store

Mentioned in the episode:

Wix (website builder)
The Stationery Show London
Atomicøn Conference
Moray Business Women

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk )

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Welcome to another episode of Building Your Brand!

Today, I'm thrilled to be chatting with the incredible Kira Matthews. Kira is a mindset and confidence coach who truly embodies the power of self-belief. She specialises in helping creators, founders, and freelancers unlock their most confident selves to achieve those big, bucket-list dreams. In this conversation, we dive into Kira's journey into coaching, the many lessons she's picked up along the way, and her invaluable insights on overcoming self-doubt and imposter syndrome.

If you've ever found yourself hesitating or watching from the sidelines while others chase opportunities you dream of, this episode is packed with inspiration for you.

Key Takeaways: * Confidence is an Inside Job: True confidence isn't about ticking off external achievements or meeting societal expectations. It's an emotion generated internally by our thoughts. We need to shift from chasing external validation to cultivating confident thoughts. * Uncover Your Inner Dialogue: To build confidence, you first need to understand the thoughts currently running the show. Kira suggests a powerful exercise: take 10 minutes to write down all your thoughts about a specific topic (like your business or your appearance) to reveal the often subconscious and sometimes critical narratives at play. * Reframe Rejection: Rejection is an inevitable part of putting yourself out there, especially in business. Instead of viewing it as a personal failure, see it as valuable feedback and an opportunity to learn and refine your approach. Often, a 'no' provides crucial information that can lead to a 'yes' down the line. * The Power of Connection: Your ability to communicate and build relationships is paramount. Many goals involve other people, and knowing how to bring them on board with your vision is more critical than waiting for your website or skills to be 'perfect'. * Embrace Imperfect Action for Faster Growth: Waiting for perfection can lead to stagnation. Taking action, even if it's imperfect and involves making mistakes, is the quickest way to learn, adapt, and ultimately achieve your goals. It's about failing fast and learning faster.

Episode Highlights: * 02:41: Kira shares how her early days in fashion styling, dealing with logistics like lost customs packages and coordinating with major brands, unexpectedly taught her invaluable communication and hustle skills. * 08:51: Kira explains that confidence is an emotion we generate internally through our thoughts, challenging the common belief that it comes from external achievements or validation. * 10:38: Kira offers a practical 10-minute journaling exercise to uncover the true thoughts and beliefs that might be holding you back from feeling confident. * 19:05: Drawing from her experience in sales, Kira discusses how she learned to anticipate and even welcome rejection as a necessary part of the process that helps shape the final successful outcome. * 35:30: Kira talks about recovering from rejection by focusing on separating the actual facts from the (often negative) stories we tell ourselves, and the importance of understanding why a 'no' was given.

About the Guest: Kira Matthews is a mindset and confidence coach.

Instagram: @KiraTheBold
Website: kiramatthews.com
Programme: Pitch School (enrolling for September 2025)
Podcast: No Room For Doubt

Mentioned in the episode: * Hannah Isted (Friend of the podcast and Pitch School alumna) * Chris Do (Host of The Futur Podcast, which I was a guest on)

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!

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Ever felt like PR is a mysterious world reserved for big brands with even bigger budgets? In this episode, I'm thrilled to chat with Pippa Goulden, founder of The PR Set, who is on a mission to make PR accessible and achievable for small business owners like us.

Pippa shares her wealth of experience, breaking down exactly what PR is (and isn't!), and offers practical, actionable advice on how we can start leveraging its power to build our brands and reach our ideal audiences.

Get ready to take notes, because this episode is packed with insights you'll want to implement straight away!

Key Takeaways * PR is more than just press: While media coverage is a part of PR, it's fundamentally about getting other people to talk about your business. This could be through podcast interviews, collaborations, speaking opportunities, or even networking. * Start with your network and what feels comfortable: You don't need to aim for major national press from day one. Begin by exploring opportunities within your existing network and with activities that align with your comfort zone. * Consistency and momentum are key: PR is often a slow burn; it's about building momentum over time. Don't get discouraged if you don't see huge results immediately; keep putting one foot in front of the other. * Storytelling is powerful, but not the only way: Sharing your founder story or other compelling narratives can be very effective in PR, but it's not a prerequisite. Focus on your expertise and what value you can offer to the end reader or listener. * Pitching effectively means being concise, relevant, and confident: When reaching out for PR opportunities, keep your pitch short, tailor it to the specific person or publication, and clearly articulate the value you bring to their audience.

Episode Highlights

02:41: How PR sits within the broader marketing landscape
04:00: Beyond just press coverage
11:00: The role of storytelling in PR
20:00: The importance of persistence and not expecting overnight success with PR.
24:00: Top tips for crafting a compelling and effective pitch.

About the Guest Pippa Goulden is the founder of The PR Set, an organisation dedicated to helping small business owners understand and utilise PR effectively. With a background working with big brands and agencies, Pippa realised her passion lay in empowering entrepreneurs with interesting stories and innovative ideas.

Website: theprset.com
Instagram: https://www.instagram.com/pippa_the.pr.set/
Membership: DIY PR Membership
LinkedIn: Pippa Goulden

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and1 produced by Lucy Lucraft (http://lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!

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Have you ever thought about collaborating with other brands as part of your business and brand? It's definitely something I've been exploring and today on the podcast, I'm chatting to Phoebe Sherman, who I actually met through working with Adobe.

In this episode, Phoebe shares her wealth of experience working with a variety of brands, how it has fitted into her business, and her top tips for finding collaborations, building relationships, and working successfully with brands. If you've been thinking about brand partnerships, or are just curious about how they work, I really hope you enjoy this episode!

Key Takeaways

Having multiple revenue streams can help your business navigate uncertainty and changes in consumer behaviour.
Brand partnerships can be a significant revenue stream and you don't need a million followers or a service-based business to pursue them.
Be prepared to pitch to brands, follow up multiple times (initial email and two follow-ups), and don't be afraid to negotiate your rates, especially regarding usage rights for your content.
Finding brands to partner with involves understanding your audience, paying attention to the ads you see, and researching who to contact within a company (marketing manager, social media manager, PR email).
It's important to align yourself with brands that share your values, but also be aware that this can be complicated and may change over time; trusting your intuition and being willing to say no to opportunities that aren't the right fit is key.

Episode Highlights

00:01:07 - Phoebe shares the origin story of Girl Gang Craft and its evolution.
00:05:05 - Discussing the challenges of letting go of aspects of the business that are no longer working.
00:08:46 - Phoebe reveals the significant revenue generated from brand deals and her future goals.
00:12:58 - Practical advice on how to find and pitch to potential brand partners.
00:21:54 - Tips and insights on negotiating fees and understanding usage rights in brand collaborations.

About the Guest

You can find Phoebe on Instagram at @‌GirlGangCraft and at @‌PhoebeSherman. She is also on TikTok at @‌phoebe.sherman.

Mentioned in the episode

Adobe Express
Beyond Nine (Beyond Nine pants)
Boomerang (email tool)
Phoebe's free brand script
Phoebe's brand partnership class

End credits

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast. I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk).

If you enjoyed this episode please leave a 5* rating and review!

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In this episode, I chat with Teresa Ferreira, founder of Ferrgood Studio, about the often-buzzwordy topic of sustainability in branding. Teresa, a brand designer herself, shares practical insights and steps businesses can take to build more sustainable and impactful brands. We discuss moving beyond the pressure of perfection and focusing instead on making consistent, small steps in the right direction. If you've been wondering how to integrate sustainability into your small business authentically, this episode offers valuable guidance.

Key Takeaways

Progress Over Perfection: Sustainability is a journey, not a destination requiring perfection. Focus on making incremental, 1% improvements rather than getting stuck in an all-or-nothing mindset.
Pillars of Sustainable Branding: Truly sustainable brands are built on authenticity (living your story transparently), consistency (aligning actions with values across all touchpoints), and measurable impact (tracking the positive effect you have).
Practical Design Choices: Sustainability can be woven into design through tangible actions like choosing eco-friendly printers and materials, opting for green web hosting, implementing dark mode on websites to save energy, and selecting digital platforms conscious of their energy use.
Intentionality is Key: Be mindful and intentional about resource use, whether it's adopting AI tools thoughtfully or avoiding wasteful trends (like collecting endless tote bags). Aim to outweigh any negative impact with positive actions.
Communicate Authentically: Don't be afraid to talk about your sustainability efforts, even if they aren't perfect. Be transparent about your journey, admit where you can improve, and own up to mistakes – this builds trust and connection.

Episode Highlights

04:18: Embracing the "1% better" philosophy (inspired by James Clear) instead of aiming for unattainable perfection.
06:05: The three core values Teresa builds into her studio and client work: authenticity, consistency, and impact.
21:10: Using AI intentionally for efficiency, not letting it replace human creativity or using it trivially.
27:20: How to handle potential criticism when discussing sustainability efforts: focus on authenticity and transparency.
33:55: Using core brand values as a filter for opportunities, allowing for nuance rather than rigid blacklists.

About the Guest: Teresa Ferreira

Teresa Ferreira runs Ferrgood Studio, crafting designs and brands for businesses aiming to create a positive impact.

Website: ferrgoodstudio.com
Instagram: @FerrgoodStudio
LinkedIn: https://www.linkedin.com/in/ferreirateresa/

Mentioned in the Episode

Patagonia 1% for the Planet
World Land Trust
Friends of the Earth
James Clear (Author of Atomic Habits)
Dieter Rams (Designer, 10 Principles for Good Design)
Planet App (Shopify carbon-neutral shipping integration)
Online Carbon Footprint Calculators

End Credits

I would love to hear what you think of this episode, so please do let me know1 on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!

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In this episode I chat with Nicky Borowiec about her journey from in-house creative roles to establishing her own business as a design and brand consultant specialising in the publishing industry. We delve into the advantages of being a sole creative when pitching against larger agencies, and we explore valuable insights into the pitching process, client communication, and pricing strategies.

Key Takeaways:

Being a sole trader can be a superpower, offering cost-effectiveness, specialised knowledge, and a more personalised client experience compared to larger agencies.
Transitioning from a freelancer to a consultant mindset can significantly impact business growth and client interactions by shifting the focus from seeking approval to providing expert guidance.
Automation and systemisation are crucial for streamlining business operations, saving time on administrative tasks, and allowing more focus on creative work.

Episode Highlights:

00:01:00: Nicky discusses her 17-year career in creative roles in publishing, including marketing design, book cover design, and managing design teams.
00:07:00: Nicky shares her experience of pitching against bigger agencies and how being a sole trader can be a strength.
00:12:00: We explore strategies for pricing work, respecting your value, and charging your worth.
00:25:00: Nicky provides insights into automating business processes to save time and improve efficiency.
00:33:00: We discuss the use of AI tools to streamline business operations.

About the Guest:

Website | Instagram | LinkedIn

Mentioned in the Episode:

Alison Jones (Website)
Alison Jones (Episode)
Katie Chappell (Website)
Katie Chappell (Episode)
Hannah’s book
Adobe Express (aff link)
British Library mentoring course

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast, and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk).

If you enjoyed this episode, please leave a 5* rating and review!

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There's something about writing a book that seems so glamorous, so I'm always keen to hear from people who've actually done it and can give me an honest review of what it's like.

So in this episode, I chat with previous guest, Alice Benham, about her experience of writing her bestselling book The Digital Marketing Handbook. We delve into the ins and outs of the book-writing process, the strategic reasons behind writing a book for your business and the impact it can have. Alice was super honest about the experience, including the challenges and legal issues she faced.

If you've ever considered writing a book for your business, this episode is a must-listen!

Key Takeaways:

Writing a book can be a strategic move for business owners, helping to elevate their brand and establish them as thought leaders.
The book-writing process can be challenging and time-consuming, with unexpected hurdles such as editing, design and legal issues.
Launching a book requires a different skill set than writing one, and it's important to have a strategy in place to maximise its impact.
It is important to set your expectations, it might take over your life for up to two years.

Episode Highlights:

03:31 The Book Deal Journey
11:15 Editing Challenges and Lessons
19:30 Legal Issues and High-Level Problems
23:51 Balancing Business Growth and Personal Goals
33:39 The Challenges of Book Promotion

About the Guest:

Alice Benham is a business strategist who helps people to take their big vision into their daily action.

Website: alicebenham.co.uk
Podcast: Starting the Conversation

Mentioned in the Episode:

Buy Alice's book The Digital Marketing Handbook on Amazon | Bookshop.Org | Waterstones
Meg Fatharly

End Credits

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!

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Have you ever considered how your desk affects your productivity? Or if the background of your Zoom chats could be tweaked to reflect your brand? In this episode I chat with interior designer and podcast host Becca Mizzi-Harris about the impact physical spaces have on people's perceptions of a brand.

We explore how to create spaces that truly reflect a brand's values and intentions and Becca provides really helpful tips about how brands can use using design elements like colour, furniture, and layout to evoke specific feelings and enhance brand identity.

I'm already excited to have a desclutter and perhaps get a neon logo too ;)

Key Takeaways:

The design of a physical space should align with the brand's values and desired customer experience.
Colour plays a crucial role in creating the right atmosphere, but it's essential to consider factors like the building's orientation
Furniture choices, including style, fabrics, and finishes, contribute to the overall feel and should complement the brand's image
It's important to consider the practical use of the space and how it can be set up to support daily tasks and activities
Attention to detail is crucial; small elements can significantly impact how people perceive and experience a space

Episode Highlights:

00:06:00 - How furniture choices reflect brand identity
00:07:30 - The importance of brand guidelines in the design process
00:11:40 - Tips for incorporating brand elements into a home office
00:19:50 - The impact of a room's orientation on colour choice
00:21:50 - The importance of consistency in wood finishes

About the Guest:

Becca Mizzi Harris is a freelance interior designer specializing in commercial spaces such as shops, offices, cafes, and hospitality venues

Instagram: @Stiwdio.mh
LinkedIn | Website | Podcast

End Credits:

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast, and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (www.lucylucraft.co.uk)

If you enjoyed this episode, please leave a 5* rating and review!1

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I really love trying new things for my business, whether that’s Reels, or AI or something else fun and shiny! And I REALLY love chatting to people who’ve managed to master something new so, in this episode, I chat with Felly Day all about using Threads for business.

Felly has been using Threads consistently and has seen great success in attracting clients and getting people to sign up for her programs. It blew my mind how she approaches content repurposing.

We discussed her experiences, what's been effective, and what she's noticed about the platform. It was a really interesting conversation and I'm excited to give Threads another go myself.

If you're curious about marketing your business on Threads, you’ll find this episode super helpful.

Key Takeaways:

Threads is a great platform for "train of thought" marketing, allowing for quick, unfiltered sharing of thoughts and ideas.
Engagement on other people's posts can be just as important, if not more so, than your own original posts.
Don't be afraid to include links to sales pages in your Threads content.
Authenticity and transparency are key on Threads – share your journey and build trust with your audience.
Threads can be a valuable tool for repurposing content and validating ideas.

Episode Highlights:

03:54 Train of Thought Marketing on Threads 07:25 Sales and Lead Generation Strategies on Threads 08:57 Engagement and Interaction on Threads 16:33 Balancing Multiple Platforms and Content Repurposing About the Guest:

Felly Day runs a content repurposing agency. You can find her on Threads and Instagram as @‌FellyDay and on her website at FellyDay.com

Mentioned in the Episode:

Liz Mosley's Instagram: @‌lizmmosley.
Building Your Brand Podcast Instagram: @‌buildingyourbrandpodcast.
Podcast production by Lucy Lucraft: http://lucylucraft.co.uk .

End Credits:

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast, and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk).

If you enjoyed this episode, please leave a 5* rating and review!

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In this episode, I chat with Frankie Tortora, the founder of the Doing it for the Kids community and fellow graphic designer and podcaster!

Frankie shares her experiences, challenges, and rewards in building a thriving community for freelancing parents and, as I’m sure you’d expect, is super honest about some of the harsh realities of it.

Whether you’re considering starting a membership or a community, this episode is a really juicy deep dive into what it takes to do it.

Key Takeaways:

Building a community is not as easy as it looks; it requires a lot of emotional labor and dedication.
It is important to differentiate between building a community and building an audience, as they are not the same.
Engaging with the community and modeling desired behavior is crucial for creating a positive and supportive environment.
Dealing with churn is one of the biggest challenges of running a community.
The rewards of building a community, such as seeing members connect and support each other, are invaluable.

Episode Highlights:

01:47 Frankie's Journey: From Freelancer to Community Builder

04:09 Challenges and Triumphs of Managing a Growing Community

07:17 Transitioning to a Paid Community Model

09:52 Understanding the Difference Between Community and Audience

22:06 Balancing Community Management with Freelance Work

About the Guest:

Frankie Tortora is the founder of the Doing it for the Kids community, an award-winning podcast, and a graphic designer.

Community Website: doingitforthekids.net
Graphic Design Website: francescatortora.com
LinkedIn: https://www.linkedin.com/in/ftortora

Mentioned in the Episode:

Circle (community platform)
Penny Wincer (writer)
Steve Folland (co-host of the "Doing it for the Kids" podcast and founder of the Being Freelance community)

End Credits:

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk )

If you enjoyed this episode please leave a 5* rating and review!

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Remember my rejection challenge?! Of course you do! Well last summer I recorded an episode about it which led to someone contacting me to be on the podcast as part of their own rejection challenge! So, in this episode, I have a coaching session with Sam from The Float Space. Sam is a career and life coach who specialises in helping working mothers. In this episode, we delve into some of my resistance to sharing my work online and explore how I show up.

Key Takeaways:

Identify your resistance to sharing your work online and explore ways to overcome it.
Create a plan for how you're going to share your work online, starting with small steps.
Be clear on your position of what you're going to do and actually do it.

Highlights:

02:41: I discuss my resistance to sharing my work online.

12:52: Exposure therapy.

14:45: The challenge of creating content that is good enough to share online.

20:52: The Ladder Method

About the Guest: Sam can be found on Instagram at @‌thefloat.space

Sam's website: thefloat.space

End Credits:

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft https://www.lucylucraft.co.uk

If you enjoyed this episode please leave a 5* rating and review!

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In this episode, I chat with Hayden Burgess, a business coach who mentors creatives who know what they love to do but need help selling and growing their businesses.

I love delving into marketing, so this was a really interesting chat and I came away from it feeling inspired and ready to market myself!

Key Takeaways:

Having good business acumen is crucial for creatives, sometimes even more so than just being good at their craft.
Many creatives are resistant to marketing themselves, but it’s a necessary skill for business growth.
Consistent effort and showing up are key to building a successful business.
Reframing self-promotion as a way to help potential clients can make it feel less icky.
Getting comfortable with discomfort is crucial for growth in business.

Episode Highlights:

02:44 Marketing Strategies for Designers

09:16 Balancing Client Work and Self-Promotion

21:40 Leveraging Skills and Networks

28:32 Overcoming the Fear of Judgement

36:25 Should You Display Pricing on Your Website?

About the Guest:

Hayden Burgess is a business coach who mentors and coaches creatives.
Instagram: instagram.com/haydenphypic
Website: www.pitchr.biz
The Kult Method: https://www.creativesuccessblueprint.com

Mentioned in the Episode:

Adam Vicarel Threads
Carol Dweck, author of "Mindset"
Ask Method
Bob Proctor, author
James Barnard on Building Your Brand

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!

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This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code Liz Mosley to get 15% off when you subscribe.

Back when I graduated Creative Boom was a huge source of inspiration on my graphic design journey so it was awesome (and a little surreal!) to chat to Creative Boom founder Katy Cowan. Katy shares her insights on how Creative Boom has evolved over 16 years, the importance of community, and the challenges of navigating the ever-changing digital landscape.

Key Takeaways:

Embrace experimentation and be willing to adapt.
Building a strong community is crucial for any business.
Don't be afraid to monetize your passion project, but do so with integrity.

Episode Highlights:

03:45: Katy discusses the early days of Creative Boom and how it started during the 2008 global economic crisis.
8:21: Starting a private community
23:48: The importance of branding and how Creative Boom has developed its own unique identity.
41:26: The challenges of shifting from a passion project to a business.
49:51: Personal branding and how Katy manages her own online presence.

About the Guest:

Katy's website
Creative Boom Website
Creative Boom Community
Creative Boom on Instagram

Mentioned in the episode:

Riverside FM
Wordpress
Substack
Plausible
Samantha Wilkinson
Uniqlo

End Credits:

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft

If you enjoyed this episode please leave a 5* rating and review!

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Introduction

In this episode, I had the pleasure of chatting with George and Luke, the founders of Hear Me Out, a creative music agency specializing in sonic branding. We had a great chat about sonic branding, its power, and its impact. I learned a lot from them, and I'm excited to start integrating sonic branding into my own brand going forward!

Key Takeaways

Sonic branding is the strategic use of sound to create a cohesive brand identity.
Even if you haven't intentionally designed your sonic branding, you're already making decisions every day that affect how your brand sounds.
When choosing music for your brand, it's important to consider your target audience and what kind of emotions you want to evoke.
Sound effects can be used to create a more immersive experience for your audience and to trigger specific emotions.
Consistency is key when it comes to sonic branding.

Episode Highlights

02:41: George and Luke give a "dummies guide" to sonic branding, explaining what it is and why it's important.
04:18: They discuss the power of sonic branding to evoke emotions and create a sense of familiarity.
06:42: George and Luke explain that every brand has a sonic branding strategy, whether they know it or not.
10:22: They share their process for creating a sonic branding strategy for a brand.
14:39: George and Luke offer advice on how small business owners can start using sonic branding.
29:17: They discuss how sound effects can be used in sonic branding.
36:38: George and Luke talk about the importance of considering the time of day when people are most likely to interact with your brand.
44:02: They emphasize the importance of consistency in sonic branding.

About the Guests:

Website: hearmeoutmusic.co

Mentioned in the Episode

Dish (Waitrose podcast)
Off Menu (podcast)
Courtney Legal

End Credits

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!

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In today's episode, I chat with Siobhan Strode about the importance of sharing your values in your business! We discuss the positive impact that it can have on your business and how it can help you attract the right clients. We also cover the potential downsides and how to deal with them.

Key Takeaways:

Sharing your values can help you attract the right clients and build a strong community.
It's important to be mindful of what you share and how it might affect others.
You don't have to be perfect to share your values.
There are different levels of oversharing.
You don't have to share everything about yourself to connect with your audience.

Episode Highlights:

02:41: Siobhan talks about her background and how she got into activism.
07:54: Siobhan shares her experience of working with clients who didn't share her values.
16:32: I share an email that I received from a listener about the importance of sharing your values in your business.
24:23: Siobhan gives her advice on how to share your values in a way that feels authentic and safe for you.
34:34: Siobhan talks about the importance of collective action and how we can support each other.
42:43: Siobhan shares her new project, This Sister Speaks.

About the Guest:

Siobhan's Website | Instagram
Waitlist for Siobhan's group programme

Mentioned in the episode:

Keri Jarvis
Lucy Lucraft
Lara Sheldrake
Eman Copy Co
The Portal Collective

End Credits:

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Welcome to another episode of Building Your Brand! Today, I welcome Hilary Salzman, a brand storytelling expert and coach. Hilary shares her insights on the importance of storytelling in building a successful brand and provides practical tips on how to craft compelling narratives that resonate with your audience.

Key Takeaways

Storytelling is essential for building an emotional connection with your audience.
Authenticity and vulnerability are key to crafting compelling stories.
Stories should be structured with a clear beginning, middle, and end.
Practice is crucial for improving your storytelling skills.

Episode Highlights

00:01:20: I introduce the importance of storytelling in business.
00:05:08: Hilary defines brand storytelling and its significance.
00:10:15: Hilary discusses the common mistakes people make when telling their brand story.
00:18:10: Hilary explains the key elements of a good story.
00:28:52: Hilary provides practical tips on how to tell a compelling brand story.
00:40:30: Hilary offers advice on finding inspiration for stories.
00:46:56: Hilary talks about overcoming the fear of being visible and vulnerable.

About the Guest

Hilary Salzman is a brand storytelling expert who helps entrepreneurs and business owners clarify and communicate their brand messages through compelling narratives.

Website: https://www.hilarysalzman.com/
Instagram: https://www.instagram.com/hilarysalzmanstories/
Substack
Buy Hilary’s book The Roar of Her Story

End Credits

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Today, I have the pleasure of speaking with Meg Fatharly, a multidisciplinary artist, workshop facilitator, and self-proclaimed "professional art person." Meg candidly shares her experiences as a neurodiverse creative entrepreneur and the impact her ADHD and autism diagnosis has had on her business journey. From navigating overwhelm and self-doubt to embracing her unique strengths, Meg's story will resonate with anyone who has ever felt different or struggled to fit into conventional molds.

About Meg:

Instagram | Website

Key Takeaways: * Embrace your neurodiversity: Meg emphasizes the importance of understanding your brain's unique wiring and building a business that supports your neurodiversity. * Find your people: Connecting with other neurodiverse individuals can provide invaluable support and understanding. * Don't be afraid to ask for help: Delegating tasks and outsourcing can be a game-changer, especially for those who struggle with certain aspects of running a business. * Challenge societal expectations: Meg encourages us to question the notion of "having it all" and define success on our own terms.

Episode Highlights:

01:55: Meg introduces herself and her work as a multidisciplinary artist.
04:18: Meg discusses the challenges and rewards of working with friends.
07:15: Meg talks about the importance of self-preservation and setting boundaries, especially for creatives who tend to overshare.
10:38: Meg shares her experience of being diagnosed with ADHD and autism as an adult.
16:25: Meg reflects on how her undiagnosed neurodiversity impacted her business.
21:15: Meg discusses the challenges of finishing projects and how she has learned to overcome them.
27:35: Meg talks about the importance of rest and how it can look different for neurodiverse individuals.
31:55: Meg shares her struggles with comparison and how she manages them.
36:15: Meg emphasizes the importance of self-compassion and letting go of self-imposed pressure.
39:15: Meg discusses the challenges of staying organized and finding systems that work for her.
42:15: Meg shares where people can find her online.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!

This episode discusses neurodiversity, including ADHD and autism. If you are seeking information or support related to these topics, please refer to the following resources:

ADHD: https://adhduk.co.uk/
Autism: https://www.autism.org.uk/

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Today's episode is with my good friend Anna Dower, co-host of the brilliant online event, The Designer Boss Summit. We chat about the impact hosting a successful digital summit has had on her business, the highs and lows of what it's like, and how she's built a thriving community.

Key Takeaways: * Building a successful business takes time and effort, but the rewards are worth it. * Overcoming challenges and setbacks is essential for growth. * By being your authentic self, you attract the right people.

Episode Highlights: 06:18 - The genesis of the Designer Boss Summit

09:50 - The challenges of working with speakers

14:47 - Staying true to your values and not getting distracted by what others are doing

About the Guest: * Website: annadower.com * Instagram: @‌annacreativementor * Podcast: The Uncool Designer

Mentioned in the episode: * The Designer Boss Summit (aff link)

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk )

If you enjoyed this episode please leave a 5* rating and review!

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In this episode, we're diving into the year with an inspiring conversation with Prerna and Mayank, the husband-and-wife team behind Content Bistro. They share their incredible journey of building a successful online business over the past 13 years, all while working together as a married couple and navigating chronic health conditions.

About Content Bistro: Instagram | Website

Episode Highlights:

04:30 Working Together as a Married Couple

05:43 Challenges and Strategies in Business

20:19 Balancing Work and Personal Life

24:24 Overcoming Challenges and Staying Resilient

Key Takeaways:

Stay resilient and adaptable. The online world is constantly changing, so it's crucial to be able to adapt and evolve with it.

Define your own goals and values. Don't get caught up in comparing yourself to others. Focus on what's important to you and your business.

Play to your strengths. Understand your individual strengths and divide tasks accordingly to maximize efficiency and productivity.

Embrace limitations as opportunities for creativity. Constraints can force you to think outside the box and find innovative solutions.

Prioritize work-life balance. Set boundaries and create rituals to separate work time from personal time.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

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As many of you know I'm obsessed with making my business more productive, and while I have my reservations about AI (I'm a catastrophiser!) I also love how it can take mundane and repetetive tasks off your hands leaving space to do business tasks you really enjoy.

So I couldn't think of a better person to ask than my friend, returning guest and AI expert, Phil Pallen. Phil shares valuable insights on how small business owners can make AI work for them, without feeling overwhelmed or "behind." We chat about the importance of using AI strategically to enhance your business while retaining the human touch and personal experiences that clients love.

Key Takeaways:

Focus on AI tools that support your business goals and the tasks you enjoy.
Track your time to identify bottlenecks and areas where AI could save you time.
Prioritize the human element of your business; clients value the personal touch.

Episode Highlights:

02:41 Reframing your mindset around AI
07:59 Identifying tasks you dislike and outsourcing them
19:14 Three AI tools that have transformed Phil's business
32:52 The rise of audio AI and the need for safeguards
35:34 Tips for writing effective AI prompts
40:37 Using AI to automate tasks
46:04 Finding the sweet spot between high-impact tasks and those you enjoy

About the Guest:

Phil Pallen is a leading brand and AI strategist who has helped hundreds of small businesses around the world achieve meaningful growth. He is a trusted collaborator of Adobe, a member of the Content Authenticity Initiative, and has delivered keynote speeches on five different continents. Phil is the author of AI for Small Business and the creator of Brandmasters, a private membership community launching soon. Visit him online at philpallen.co and @philpallen on social media

Mentioned in the episode:

Check out Phil's book, AI for Small Business, for more tips and tools.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!

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Design Your Own Branding is open! Sign up here

Ever wondered what it's really like to go viral and build a massive social media following? In this episode of Building Your Brand, I chat with freelance graphic designer and content creator Callum McHugh about his unexpected rise to fame during the pandemic. We dive deep into the highs and lows of navigating the social media landscape, from the pressures of a large audience to the challenges of balancing client work with content creation.

Key Takeaways:

Authenticity is key: Staying true to yourself and your brand is crucial for long-term success on social media.
Comparison is the thief of joy: Focus on your own journey and avoid comparing yourself to others.
Embrace the ups and downs: Social media is a rollercoaster. Be prepared for both positive and negative experiences.
Community over competition: Network and collaborate with other creators.
Protect your mental health: Set boundaries and prioritize your well-being.

Episode Highlights:

01:55 Callum's Journey: From Graphic Designer to Content Creator
03:33 The Rise to Fame: Going Viral During the Pandemic
05:51 Balancing Act: Content Creation vs. Graphic Design
07:53 The Struggles of Comparison and Self-Worth
15:10 Dealing with Metrics and Mental Health
21:12 Authenticity in Content Creation
24:55 Proactive Networking and Pitching
27:00 Dealing with Copying in Content Creation
36:16 Handling Negative Comments and Trolling

About Callum: Instagram | Newsletter

This episode was written and recorded by Liz Mosley and produced by Lucy Lucraft (lucylucraft.co.uk).

If you enjoyed this episode, please leave a 5* rating and review! Let Liz know what you thought on Instagram @‌lizmmosley or @‌buildingyourbrandpodcast.

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Welcome back to the Building Your Brand podcast for 2025! We're kicking off the year with an inspiring conversation with Sophie Cliff, author of "The Hustle Cure: A New Approach to Burnout and Productivity for Women". We dive deep into hustle culture, toxic productivity, and the importance of defining success on your own terms.

About Sophie Cliff: Website | Instagram

About The Hustle Cure: Website |

Episode Highlights:

00:04:49 - Sophie's new book, "The Hustle Cure," and its focus on women's unique productivity challenges and opportunities.
00:10:08 - The societal pressure to be busy and the "arrival fallacy" that keeps us chasing the next achievement.
00:19:19 - Distinguishing between authentic goals and those driven by ego or societal expectations.
00:25:17 - The importance of recognizing different seasons of life and adjusting productivity goals accordingly.
00:34:11 - The "Rest and Recharge Model" and the different types of rest we need to feel truly rejuvenated.
00:41:04 - Embracing individual differences in productivity styles and rejecting one-size-fits-all solutions.
00:51:46 - The power of self-compassion and accepting our own unique ways of working.

Key Takeaways:

Busyness has become a status symbol, leading to an unhealthy addiction to productivity.
True success should be defined by our own values and priorities, not external pressures.
Rest and self-care are essential, but they can look different for everyone.
We need to be more mindful of the messages we consume about productivity and success.
Self-compassion and acceptance are key to breaking free from the shame and blame cycle.

This episode was written and recorded by Liz Mosley and produced by Lucy Lucraft

If you enjoyed this episode please leave a 5* rating and review!

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Welcome back to the last Building Your Brand episode of 2024! In this episode, friend of the podcast Hannah Isted interviews me. In a casual chat between Liz and Hannah, we reflect on the highs and lows of 2024.

If you want a reminder to reflect on your year, this is the episode for you.

Episode Highlights:

00:01:22 - Liz's forgotten word of the year
00:06:02 - A positive year in business with amazing projects and income growth
00:07:38 - The struggle with work-life balance and late nights
00:11:32 - Favorite things accomplished this year, including guesting on Chris Do's podcast and attending Adobe Max in Miami
00:14:26 - Standout podcast guests like Steve Holland and Annie Atkins
00:16:56 - Big goals for next year: an in-person podcast event and a YouTube channel
00:19:44 - Looking forward to more in 2025!

Mentioned in the episode:

Liz’s podcast website
Liz’s episode on Chris Do’s podcast
Episodes mentioned: Lois Seco, Annie Atkins, Hannah Bacon

Key Takeaways:

Reflecting on the past year can help inform future decisions.
Support can come in many forms, including hiring help and investing in coaching.
Saying "no" to some opportunities can create space for bigger and better ones.
Prioritizing self-care and relaxation is crucial for maintaining a healthy work-life balance.
Celebrating wins and acknowledging accomplishments is important.

This episode was written and recorded by Liz Mosley and produced by Lucy Lucraft (http://lucylucraft.co.uk )

If you enjoyed this episode please leave a 5* rating and review!

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

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To sign up for the Design Your Own Branding waitlist head here > https://www.lizmosley.net/design-your-own-branding

I sat down with returning guest Eman Ismail, the founder and head email strategist at emancopyco.com, to discuss the ins and outs of email marketing.

We explored how to create effective email strategies, why consistency is key, and how to infuse your newsletters with your unique voice. Eman shared her inspiring journey from generalist to email expert and offered valuable advice on finding your perfect email style (including how to use her nifty quiz!)

We also covered repurposing content, making the most of email blocks, and growing your email list organically. If you’ve been struggling with your email marketing strategy this is the perfect episode for you.

Episode Highlights:

08:22 Finding Your Unique Email Style

17:43 Repurposing Email Content

30:13 Increasing Email Frequency: Challenge Accepted!

31:33 Data-Driven Business Decisions

38:09 Balancing Value and Sales in Emails

43:37 Effective Strategies for Growing Your Email List

Key Takeaways:

Find your unique email style: Your email style should be reflective of your brand's personality and voice.
Repurpose content to save time and effort: You can repurpose content from blog posts, social media posts, and other marketing materials into email newsletters.
Use email blocks to make your emails more visually appealing and easier to read: Email blocks are sections of text that are formatted in a specific way, such as a list, table, or quote.
Grow your email list organically by offering valuable content and incentives: People are more likely to sign up for your email list if they believe they will get something valuable in return.
Adapt your email marketing tactics to fit your individual business needs: What works for one business may not work for another.
Stay motivated by creating engaging and well-thought-out email campaigns: If you're not excited about your email marketing, your subscribers won't be either.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

About Eman: Instagram | Website | Take the newsletter quiz

This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk )

If you enjoyed this episode please leave a 5* rating and review! No

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To sign up for the Design Your Own Branding waitlist head here > https://www.lizmosley.net/design-your-own-branding

This week, we're ditching the "why" and embracing the power of "how" with Creative Consultant & Business Coach Esther Young. Esther explains why "why" questions aren’t the most helpful tools and how "how" questions unlock creativity and fresh perspectives in our businesses.

It was SUCH an interesting chat and I loved the new perspective I got.

Key Takeaways:

Why "Why" Doesn't Work: Esther explains why "why" questions can feel so limiting and how they can stifle creativity.
The Magic of "How": Discover how "how" questions can open up new possibilities and help you approach challenges with a more positive and proactive mindset.
Self-Coaching with "How": Learn how to use "how" questions to coach yourself, even if you don't have the budget for a professional coach.
Building a Positive Workplace Culture: Esther shares insights on how to create a thriving work environment, even if you're a solopreneur working from home.
Taming Your To-Do List: Get practical advice on managing those never-ending to-do lists and celebrating your wins, no matter how small.

Episode Highlights:

02:33: Why Esther dislikes "why" questions
04:51: Examples of empowering "how" questions
17:43: Tips for self-coaching
26:01: Creating a positive workplace culture
27:53: Practical to-do list strategies
33:37: Balancing business pressures with well-being

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

About Esther: Instagram | Website

This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!

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The waitlist for the next cohort of Design your Own Branding is now open. Sign up to receive an early bird discount for the course starting in January 2025

In this episode of Building Your Brand, we talk to designer Andy Brown about his journey in diversifying his income through creative projects. We delve into his innovative product, Swatchos, a deck of color cards that was successfully funded through Kickstarter. We also discuss Andy's experience as a graphic designer and product creator, the process of launching a Kickstarter campaign, and the challenges and strategies of selling products.

Throughout the conversation, Andy shares insights on balancing different streams of income, the importance of solving personal challenges through creative solutions, and the practicalities of running an e-commerce business.

Episode Highlights:

01:39 The Birth of Swatchos and Print Handbooks

05:35 Kickstarter Journey and Challenges

17:28 Balancing Product Sales and Design Work

27:52 Growing the Brand: Challenges and Insights

30:14 The Art of Selling: Strategies and Experiences

32:48 Marketing Channels: What Works and What Doesn't

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

About Andy: Instagram | Website

This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!

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To sign up for the Design Your Own Branding waitlist head here > https://www.lizmosley.net/design-your-own-branding

This week I am lucky enough to catch up IRL with Aime Cox of Studio Cotton about all things SEO and why it's crucial for small business owners and podcasters. Aime is a friend of the podcast and, once again, shares simple, actionable SEO tips that anyone can implement, from optimising podcast show notes and websites to building backlinks and writing effective blog posts.

If you want to make your website work harder then this is the perfect episode to get stuck into!

Key Takeaways:

SEO Basics: Aime breaks down SEO in a way that's easy to understand, emphasizing the importance of optimizing your website to rank higher in search results and attract more clients.
Easy SEO Wins: Learn how to leverage podcast episodes, guest names, and location information for better SEO. Aime also highlights the importance of having individual pages for services and products, and writing thorough descriptions.
Podcast Websites: Discover the benefits of having a dedicated website for your podcast and how it can boost your SEO. Aime explains the features that can make your podcast website more user-friendly and efficient.
Backlinks: Aime provides actionable strategies for building backlinks, including utilizing existing connections, submitting to directories, and creating valuable content that others will want to link to.
Blogging for SEO: Aime offers advice on blog post frequency and length, emphasising the importance of creating high-quality content that you're proud to share.

Episode highlights:

03:51 Understanding SEO: A Dummy's Guide 10:54 Easy SEO Wins for Small Business Owners 15:07 Optimizing Your Website Structure for SEO 27:40 Improving Your Podcast's SEO Ranking 28:56 Optimizing Your Bio for SEO 31:41 Importance of Optimizing Images 32:33 Building Backlinks Effectively 44:08 Blogging for SEO Success Resources Mentioned:

Studio Cotton: studiocotton.co.uk
Studio Cotton Blog: studiocotton.co.uk/blog
Building Your Brand Podcast Website: buildingyourbrand.net
Tiny PNG: tinypng.com
Creative Boom: creativeboom.com

Guest Information:

Aime Cox: Website Designer & Founder of Studio Cotton
Studio Cotton Instagram: @studio.cotton

Call to Action:

Visit Studio Cotton's website to learn more about their services and how they can help you improve your website's SEO.
Check out Aime's weekly Q&A on Instagram for bite-sized SEO advice.
Subscribe to the Building Your Brand podcast for more tips on growing your business.

This episode was written and recorded by me and produced by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Ever wondered why a business decides to rebrand or when should they? In this episode, I chat with Michele Ferron, founder of the thriving stationery business Good Tuesday (formerly Once Upon a Tuesday). Michele gives us the inside scoop on their recent rebrand, discussing:

The "why" behind the change: What prompted the decision to rebrand from Once Upon a Tuesday to Good Tuesday?
Navigating the naming process: Was it a challenge to choose a new name that reflected their brand identity?
The rebranding journey: What were the biggest hurdles and successes they encountered throughout the process?

Whether you're considering a rebrand for your own business or simply curious about the process, this episode offers valuable insights and inspiration from a successful entrepreneur who's been there and done that.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

About Good Tuesday: Instagram | Website

Episode Highlights:

02:24 Rapid Growth and Scaling Up

05:56 Challenges and Strategies in Rebranding

11:00 Launching the New Brand

20:19 Marketing Strategies for Rapid Growth

23:29 Building and Managing a Team

32:07 Product Hits and Misses

To sign up for the Design Your Own Branding waitlist head here > https://www.lizmosley.net/design-your-own-branding

This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!

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Today on the podcast, I'm chatting to Janine Coombes, who helps coaches and mentors work on their offers and get clear on what they are and helps them to attract the right clients. In this episode, we cover. dreaded niching topic. And Janine shares what happened in her business when she niched down fairly dramatically.

We cover the pros and cons, but also touch on following the joy in your business and finding what it is that you love to do. There are so many nuggets in this episode, and I hope you find it really helpful.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

Connect with Janine: LinkedIn | Website

Episode Highlights:

01:24 The Impact of Niching Down

05:21 Insights on Visibility and Marketing

16:58 Identifying Your Core Offer and Niche

19:25 Why You Shouldn't Ask Customers What They Want

21:22 Conducting Qualitative Research on a Budget

Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website

This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk)

If you enjoyed this episode please leave a 5* rating and review!

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Today on the podcast, I am having a very honest chat with Gordon Reid, a designer who runs his own design agency all about the realities of juggling his business and becoming a parent, but also just the general challenge of running your own business.

I've had this sort of conversation a lot with women, but less so with men, and so I was really interested to dig in compare my experience.

I'm so grateful for his willingness to be open and honest with me and not bat an eyelid when I asked him difficult questions! I love hearing how different people overcome various challenges to build businesses that they love so I hope you enjoy the chat as much as I did.

Episode highlights:

08:37 Navigating Sleep Deprivation and Work

16:54 Balancing Childcare and Career

26:09 Invisible Labour and Gender Roles

30:23 Impact of Parenthood on Career and Business

38:15 Redefining Success and Industry Changes

Don't forget to check out Gordon online and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and recorded by me and produced by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Today on the podcast, I am chatting to one of my oldest friends, Kate Olive, who works in events and has so much experience in this area. The company she works with mainly works with large corporate clients, but in this chat, I picked Kate's brains about how small business owners can brand their events and make them a memorable experience for their attendees, and one that is really going to enhance and benefit their brands.

So if you've ever thought about hosting any sort of event as part of your business, then I think you're going to find this episode so helpful. I loved all of the ideas and tips that Kate shared and now I am itching to host my own event.

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

About Kate: drpgroup.com | @drpgteam

Episode Highlights:

02:07 The Importance of Events for Small Businesses

06:34 Common Mistakes in Event Planning

10:03 Tips for Memorable Small Business Events

17:07 Learning from Big Brands

26:57 Creating Inclusive and Accessible Events

39:42 Enhancing Event Atmosphere and Engagement

Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website

Don't forget to check out Kate and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and recorded by me and produced by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Every now and then an episode comes along that almost feels like therapy for me, and this was one of those. Today I'm chatting to anti-hustle, anti-patriarchal, rule breaking business coach Jo Hooper, who helps business owners get wildly free so they can enjoy their businesses.

I had a LOT of revelations in this episode and in this chat, Jo really helped me unpick some things I thought were inevitable in business. I guess it was kind of like a coaching session in podcast form, and I really hope that it helps you too, as running a business can be really tough.

Come let us know what you think on social media!

Episode highlights:

03:08 Practical Tips for Sustainable Business Practices 04:06 Mindset and Belief Challenges 06:39 Implementing Boundaries and Pricing Strategies 09:14 Personal Reflections and Goals 20:29 The Importance of Safety and Stability Don't forget to check out Jo online and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you

This episode was written and recorded by me and produced by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Today on the podcast, I am chatting to Vicki Knights, who is a branding photographer and a visibility strategist, which is what we focused on in this episode. We delve into why visibility is important for your business, why you might struggle with it and how to overcome the typical visibility challenges.

It's a really inspiring episode that reminded me why there really is no one-size-fits-all when it comes to showing up in your business.

Episode Highlights:

03:01 The Importance of Visibility in Business 05:13 Overcoming Visibility Blocks 10:37 Balancing Confidence and Arrogance 21:20 Sustainable Visibility Practices 24:27 Alternative Visibility Strategies 27:52 Asking for Referrals and Networking Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website

Don't forget to check out Vicki online and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and recorded by me and produced by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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In this episode, I chat with Ilana and Katie from Goodtype about their journey and experiences running a massive online community. We delve into their impactful takeover of Goodtype, with over a million Instagram followers, and what it’s like operating such a large platform.

Ilana and Katie share their initial meeting and collaboration, the challenges of maintaining and growing Goodtype, and their strategies for keeping the community engaged. We also discuss personal growth, navigating ego and confidence, setting big goals, and balancing business with creative endeavors. Plus, we get excited about their upcoming conferences, retreats, and their book set to release in 2025.

Tune in for insightful discussions on collaboration, managing a thriving community, and the lessons learned along the way.

Episode Highlights:

03:37 Building a Business Together

17:51 Acquiring Good Type

23:59 Transitioning and Earning Trust

27:00 Navigating Follower Dynamics

29:22 Challenges of Virality

31:53 Humility and Ego Management

44:53 The Reality Behind Social Media

Mentioned in the Episode

The Kernference Virtual Conference (aff link)
Ninja Creami
Goodtype Community
The Typecast Podcast

Thanks to Studio Cotton for sponsoring this episode & check out the Building Your Brand podcast website.

Don't forget to check out Ilana and Katie on Instagram and if you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and recorded by me and produced by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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I've talked a few times about my desire to start building my YouTube channel but how I've not yet found my flow so I was super excited to chat to Joe Allam, a seasoned filmmaker and photographer, to explore the nuances and realities of growing a YouTube channel.

Joe, who is now based in Japan, shares his eclectic career background, from his start in graphic design and eventual transition into filmmaking and photography. We chat about the challenges of maintaining consistency on YouTube, the importance of thumbnails, and the misconceptions about making money on the platform.

Joe candidly discusses his near-bankruptcy experiences and offers actionable advice for budding YouTubers, emphasising the significance of persistence, creativity, and self-awareness.

The episode is a treasure trove of insights for anyone interested in building a sustainable and enjoyable YouTube career.

Episode highlights:

04:04 The Evolution of Joe's YouTube Channel 15:16 The Importance of Thumbnails and Authenticity 27:23 Reflecting on Missed Opportunities 27:47 The Value of Content Creation 30:55 Challenges and Misconceptions in YouTube 44:00 Building a Sustainable YouTube Channel

Thanks to Studio Cotton for sponsoring this episode.

Don't forget to check out Joe Online and follow him on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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In this episode, I chat with Laura Robinson, a seasoned copywriter and marketing mentor, about enhancing your sales strategies. Laura shares insightful tweaks for your marketing approach, talks about creating offers that align with your personality, and emphasizes the importance of enjoying what you sell. We explore common mistakes in launching products, the iterative nature of refining offers, and how to align your sales methods with your comfort zone.

Discover how to build a personal brand and make selling a comfortable experience, plus check out Laura's free training, 'The Humble Mumble Cure,' for more actionable tips!

Episode highlights:

08:13 Analyzing Launch Failures and Making Improvements 15:44 Creating Offers You Truly Love 21:29 Finding Your Selling Style 31:04 Rethinking Ideal Clients

Thanks to Studio Cotton for sponsoring this episode.

Don't forget to check out Laura online and why not sign up for Laura's newsletter?

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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This episode was recorded with and is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount.

One of the things I love about this podcast is that I get to invite people who I'm excited to learn from, who are experts in areas I am not, and who I can ask all the questions to. Today, my guest is LinkedIn Top Voice and Learning Instructor Marielle Legair.

Marielle is also a certified coach and has lots of experience of building a personal brand on LinkedIn so her insights were so helpful. I hope you enjoy the episode!

Episode highlights:

04:54 Leveraging LinkedIn for Personal Branding

08:01 Common Mistakes on LinkedIn

11:51 Building a Strong LinkedIn Profile

14:03 Creating Engaging LinkedIn Content

15:32 Authentic Networking on LinkedIn

Don't forget to check out Marielle on LinkedIn.

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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This episode was recorded with and is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount.

In this episode, I chat with award winning freelance video and podcast editor Steve Folland to discuss the intimacy of podcasting, sonic branding, and the impact of podcasting on business.

Steve shares insights from his successful podcasts 'Being Freelance' and 'Doing It for the Kids', his experiences with client work, and the evolution of his podcast community. We cover topics from how to market your podcast, the value of consistent audio elements, and the benefits of repurposing content.

Steve also offers advice for those hesitant to start a podcast and talks about his passion for podcast editing. Tune in for valuable tips and behind-the-scenes stories!

Episode highlights:

05:51 The Power of Community and Podcasting 16:47 Private Podcasts and Monetization Strategies 31:35 The Value of Podcasting 49:54 Sonic Branding

Don't forget to check out Steve online and follow him on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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This episode was recorded with and is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount.

In this episode, I chat with Sarah Buckett, a collage artist who started her business in her forties after coming to it accidentally. Sarah never thought of herself as creative until she did a graphic design course as part of her previous career but the experience sparked something in her and since then she's created a beautiful business creating paper collage art and illustrations.

Sarah did my Design Your Own Branding course and we talked about how her experience shaped her business, and challenged lots of her limiting beliefs around branding.

Join us as we explore the intersections of creativity, business, and self-discovery in a really fun chat.

Episode highlights:

03:56 The Importance of Values in Business 13:39 The Creative Process and Finding Your Path 22:28 Embracing Failure and Learning from Experience 25:16 The Impact of Branding and Personal Growth

Join the Design Your Own Branding course waiting list.

Don't forget to check out Sarah online and follow her on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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In this solo episode, I dive into an update on my ongoing rejection challenge. I share the hurdles I've faced, such as recording resistance, documenting habits, and old self-doubts. I also get really honest about how I feel about the numbers.

Sidenote - I'll be opening enrolment for my branding course Design Your Own Branding and those on the waiting list get first dibs (and discounts!) so sign up here if you want to learn to DIY your branding.

Mentioned in the episode:

Episode 87: How to use rejection to grow your brand with Katie Chappell

Episode highlights:

2:47 Pitching for Design Work vs. Podcasting 5:01 Adobe Express: A Content Creator's Tool (Advert) 6:20 Rejection Challenge Numbers Revealed 7:46 Unexpected Opportunities

Thanks to Adobe Express for sponsoring this episode.

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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In the past few years I've been increasingly doing more public speaking; at conferences, online summits, and on social media too. But I haven't always been as confident and today I want to lift the lid on how I got here.

This episode is a short and sweet guide for anyone curious about the process and benefits of public speaking.

Episode highlights:

02:41 Building Confidence Through Practice 03:59 Crafting Impactful Talks 08:52 Tips and Tricks for Effective Speaking 13:56 Creating a Signature Talk

Mentioned in the episode:

How Improving your Public Speaking Elevates your Brand with Charlotte Lewis

Thanks to Adobe Express for sponsoring this episode.

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Leading nicely on from last week's impromptu chat about how to be a good podcast guest, this week is all about crafting effective podcast pitches.

Along with some personal experiences from both receiving and making pitches, I have some really practical tips on how to craft the perfect podcast pitch so enjoy!

Episode highlights:

01:13 Early Podcast Pitches and Lessons Learned 02:08 Researching and Choosing the Right Podcasts 06:37 Writing an Effective Podcast Pitch 15:09 Common Mistakes to Avoid

Thanks to Adobe Express for sponsoring this episode.

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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I said over the summer that it was going to be solo episodes, but I like to be flexible so when my podcast producer Lucy Lucraft and I were chatting about how to be a better podcast guest I thought it would be the perfect topic to cover and Lucy very kindly agreed to come and join me to chat about it.

We also chatted about Lucy's new podcast membership The Podcast Sessions which technically closes for enrolment tomorrow but for BYB listeners it's extended for a tiny bit longer! And honestly, having worked with Lucy for over three years, I think it's going to be epic!

I hope you enjoy today's episode and do make sure you come back next week to hear how to pitch to be on podcasts.

Episode highlights:

02:08 Why Being a Podcast Guest is Beneficial 05:26 Tips for Being a Great Podcast Guest 15:04 Technical Tips for Podcast Guests 18:13 Engaging with the Podcast Community Thanks to Adobe Express for sponsoring this episode.

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Welcome back to a special summer series of mini solo episodes! Today I've thrown it over to you and I'm answering a bunch of questions my listeners asked me. They were such a good bunch of questions and I loved getting stuck in to them - from understanding where I get my confidence for the rejection challenge to learning about the environmental impacts of AI this is a snackable episode I hope you'll enjoy!

Thanks to everyone who submitted such thought provoking questions and sorry to those I didn't have time to answer (perhaps I'll record another episode to fit them all in!)

Episode highlights:

00:08: What are the key rebranding steps? Melissa @MWstudioUK

04:14: How important have challenges & community been? Rachel @Rachilli

06:32: How do you involve your client's in the branding process? Moring @moringlimmer

10:08: My favourite features about the Adobe Express video editor (AD)

11:31: How do you nail down your niche? Morgan @thelogolassie

18:06: Where does your confidence for the rejection challenge come from? Thad @mrthadcox

22:36: What's one thing the branding industry should be talking about? Thad @mrthadcox

If you'd like to join the next round of Design Your Own Branding when it opens in September, head right here: https://www.lizmosley.net/design-your-own-branding

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Welcome back to a special summer series of mini solo episodes. Today I'm diving into my experience growing my email list from 250 to over 5,000 subscribers over the past few years.

I talk about the evolution of my email marketing strategy, including my switch from MailChimp to Flodesk, the importance of taking part in summits and bundles, and how hosting free workshops and creating engaging lead magnets helped boost my list.

I also emphasize the significance of owning and backing up your email list, and how a strong mailing list can generate revenue through affiliate marketing and product promotions.

I hope you enjoy today's episode!

Episode highlights:

01:47 Starting My Email List Journey 02:58 Switching to Flodesk 04:34 Summits and Bundles for List Growth 07:38 Hosting Free Workshops 08:08 Exploring Lead Magnets 09:33 Future Plans and Backup Tips 11:04 Monetizing the Mailing List

If you aren't already on my list and want to join then you can sign up here

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Today on the podcast, I'm chatting with Ange Lyons, a brand and marketing graphic designer with 12 years of freelancing experience. I've follow Ange for years and recently met her at a networking event so I knew it was the perfect topic to talk to her about.

Ange is known for her excellent networking skills and community involvement and in this episode, she shares really insightful tips on authentic networking, the benefits of being part of communities, and advice on overcoming the common dread associated with networking.

We discuss in-person versus online networking, budgeting for networking, and the impact of networking on business growth and personal confidence. Ange also highlights some of her favourite (and least favourite!) networking experiences.

Episode highlights:

04:20 The Reality of Networking Events 07:48 The Benefits of Networking for Business Growth 12:17 In-Person vs. Online Networking 21:58 Maximizing Networking Benefits

Thanks to Studio Cotton for sponsoring this episode.

Don't forget to check out Ange online and follow her on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Have you ever wondered who does the design work for the fictional worlds that we see in films or TV programs? You know, the old fashioned letters, or a historical telegram, or maybe a brand for a business, or packaging for products. Today on the podcast it is such a treat for me to chat to Annie Atkins.

Annie is a designer and prop maker for film and television, and she is particularly known for her work on various Wes Anderson films, including the Grand Budapest Hotel. We chat about how Annie struggled creating brands when she worked for an advertising agency, but how she got good at it when designing fictional brands for film.

We talk about how she has diversified her income, the things that went wrong in her work, and the Reddit threads dedicated to that, and also how Annie Annie had planned to give up her career in graphic design, but then almost accidentally stumbled across this area of design that she loves. I had so much fun chatting to Annie, and I think you're really going to enjoy this episode, but I would love to hear what you think, so come and find me on Instagram, I'm always there.

at @LizMMosley, or I recently have started an Instagram for the podcast, which is @buildingyourbrandpodcast. So come and let me know on either of those, what you thought of the episode, and I hope you enjoy it.

Episode highlights:

02:50 Annie's Journey into Film Design

07:54 Challenges and Learning in Design

10:11 The Impact of AI on Design

19:17 Creating Fictional Brands for Film

23:56 Embracing Familiarity Over Originality in Film

25:13 Dealing with Criticism and Mistakes

Thanks to Studio Cotton for sponsoring this episode.

Don't forget to check out Annie online and follow her on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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I've talked before about creativity and the importance of experimenting in your business, something and prioritised in my own work. So today's episode with illustrator and creative explorer Ben Tallon is a real treat as we dive into the multifaceted nature of creativity.

We explore how creativity isn't limited to traditional artistic endeavors and Ben shares his journey of 16 years as a freelance illustrator and his passion for creativity in various forms, from setting up music companies to podcasting. We also talked about the importance of creativity in daily activities, how adversity can spur creative growth, and the potential impact of AI on the creative industry.

If you want practical tips on how to nurture your creative spirit in everyday life, you'll love this episode.

Episode highlights:

04:05 Defining Creativity Beyond Artistry

06:21 The Role of Creativity in Problem Solving

21:21 Reconnecting with Childlike Imagination

29:32 Balancing Work and Play

Thanks to Studio Cotton for sponsoring this episode.

Don't forget to check out Ben online and follow him on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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In this episode of the podcast, I'm joined by Laura Jane Barnes, a creative business strategist with a passion for Instagram.

Laura shares her journey from a fine art portraiture artist to corporate and eventually to her current role where she helps businesses grow sustainably on Instagram. We chat about her viral song, 'It costs that much 'cos it takes me f@@king hours!' and creating engaging content.

Laura shared her tips for revitalizing your love for creating content, the importance of foundational marketing skills, and how to stand out in a saturated market. We also explore her experiment with a secret business to prove that it's possible to grow from scratch without leveraging an existing audience.

This chat is packed with inspiration and practical advice for all you small business owner's looking to fall back in love with Instagram!

Episode highlights:

09:42 Adapting to Social Media Changes 12:46 Engagement and Content Creation Strategies 25:52 Mastering the Art of Hook 29:57 Going Viral: The Ups and Downs

Thanks to Studio Cotton for sponsoring this episode.

Don't forget to check out Laura online and follow her on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Okay, I haven't talked about it for a while so you might've forgotten (!) but remember that time I went viral on TikTok? Well since then I've been woefully absent on the app so I thought it was finally time to focus on it and there's no better way to do that than dedicating an episode of Building Your Brand to it!

So in today's episode I chat with personal branding and Boudoir photographer & TikToker Tigz Rice who grew her following to 100k in less than a year! We discuss their experiences going viral and some of the challenges maintaining a presence on the platform.

Along the way we covered strategies for content creation and growth on social medi and leveraging different platforms for brand success.

If you think TikTok isn't for you, this episode will change your mind!

Episode highlights:

06:12 Tigz's TikTok Success Story: From Lurker to Influencer 11:36 Content Strategy and the Impact of Virality on Business 19:21 The Debate on Faceless Branding: Authenticity vs. Anonymity 25:14 Building Confidence for the Camera 27:41 Exploring Self-Photography and Virtual Shoots 30:16 The Importance of Posing and Photographer Relationships 35:45 Outsourcing and Managing Social Media 39:22 Navigating Platform Uncertainty and Embracing Owned Spaces 41:09 Diving into TikTok: Strategies and Community Building

Thanks to Studio Cotton for sponsoring this episode.

Don't forget to check out Tigz online and follow her on TikTok

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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I don't even need to ask if you've ever felt overwhelmed in your busiuness because I am 99% sure we ALL have. You might even be feeling, like me, a little bit overwhelmed right now. If so, today's guest Louise Miller, a Productivity Mentor and the host of The Unfrazzled Podcast, is here to soothe your worries and empower you to feel less frazzled.

I loved hearing Louise's practical takes on dealing with tasks, setting clear goals and creating space for rest and mental space to foster creativity. We also talked about how to say 'no' which is something we all need to do more!

Mentioned in the episode:

The Progress Cycle: A Framework for Growth
How to find joy when times are tough with Sophie Cliff (podcast episode)
From frantic and frazzled to focus and flow - an intervention
Make It Happen Club

Episode highlights:

02:43 Identifying and Tackling the Root Causes of Overwhelm 12:13 Finding Your Business Rhythm and Embracing Rest 23:52 Creating Space for Decision-Makin 26:56 The Fear of Failure and Embracing Experimentation 32:13 Mastering the Art of Saying No 32:53 The Progress Cycle: A Framework for Growth

Don't forget to check out Louise online and follow her on LinkedIn!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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I had a bit of a lightbulb moment the other day when I realised that I've never dedicated zand podcast episode to packaging design, despite the fact it's SUCH a big part of branding design.

That's why I spoke to today's guest, packaging designer Beatrice Menis. Beatrice's enthusiasm for packaging design oozes out of her and you can just tell that she absolutely loves it. Today's chat was so great, and her tips are so applicable to service based businesses too.

I loved chatting to Beatrice and I really hope you enjoy the episode as well.

Referenced in the episode:

Reddit thread about packaging
Nikki Supply Co
Hannah Isted
Liquid Death
Business Class course
Tropicana packaging failure
Beatrice's Back of Pack Skillshare class
Beatrice's Pinterest board for Back of Pack

Episode highlights:

07:03 The Impact of Packaging Design on Businesses

13:01 Common Mistakes in Packaging Design

27:09 Creative Packaging Ideas for Small Businesses

29:23 Applying Packaging Principles to Service-Based Businesses

Don't forget to check out Beatrice online and follow her on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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We are often told that scaling our business is a goal we should all aspire to. But growing a large team, or an agency isn't the only way to achieve your goals as freelance content and SEO strategist Beth Gladstone explains in our chat.

We chatted about Beth's journey of accepting the freelancer identity amidst societal pressures to scale up and the realisation that success can be achieved while actively scaling down.

Beth shares her insights from her marketing career, discussing the transition from being wary of the 'freelancer' label to embracing it as a source of pride and success and we delve into how freelancers can still grow as a company of one.

It's a really interesting perspective and I hope you enjoy it as much as I did!

Referenced in the episode:

Company of One by Paul Jarvis
Scaling your business from solopreneur to agency with Kristy Campbell

Episode highlights:

01:39 Navigating Identity and Labels in Freelancing 03:38 The Freelancer's Advantage: Personal Touch and Value 10:17 (ADVERT) Marketing Magic: Leveraging AI for Business Growth 11:33 Redefining Success and Scaling as a Freelancer 15:49 Lean Business Strategies: Efficiency Over Expansion 23:26 Marketing Yourself as a Company of One 25:33 The Power of Personal Branding and Authentic Marketing 35:14 Defining Success on Your Own Terms

Thanks to Marketing Magic for sponsoring this episode.

Don't forget follow Beth on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Today's episode is a chat with business and mindset coach Nicola Charlotte who generously shared her strategies for buidling freedeom and flexibility into your business by attracting dream clients, restructuring businesses for passive income, and diversifying income streams.

Nicola shared her insight on building a business that supports a desired lifestyle without compromising freedom, the importance of personal branding and storytelling in attracting clients, and practical tips for creating content that builds credibility and nurtures relationships organically.

We also chatted about the challenge of passive programs, the implications of AI and personal touch in standing out. Nicola also provided some really practical advice on planning and executing the development of new income stream which was so helpful.

Grab a cuppa and dive in.....

Episode highlights:

02:40 The Importance of Networking and People Skills 05:25 Giving Back to the Community through Talks and Workshops 17:06 The Role of Constructive Criticism and Feedback in Career Growth 32:02 Marketing your Work Online

Thanks to Marketing Magic for sponsoring this episode.

Don't forget to check out Nicola's podcast and follow her on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Despite visual branding being my bread and butter, I've rarely talked about it onb the podcast. So I've rectified that with this juicy chat with designer and educator Hannah Bacon.

We dive deep into the definition of branding: Hannah shares her unique perspective on branding as a business's 'clothes' and the significance of consistency in visual elements to avoid customer confusion and strengthen brand recognition.

As ever, I manage to stumble upon another juicy challenge (!) so grab a coffee and jump into our chat.

Episode highlights:

03:35 The Importance of Branding for Small Businesses

10:32 When to Invest in Branding: Insights for Startups

21:22 Common Mistakes in Visual Branding and How to Avoid Them

25:53 Embracing Your Unique Aesthetic in Design

28:38 The Challenge of Maintaining Brand Consistency

37:26 Exploring Creativity with Two-Hour Branding Challenges

Thanks to Marketing Magic for sponsoring this episode.

Don't forget to check out Hannah online and follow her on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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It's an episode in the wild today as I record on the go with my roving microphones from OFFF Barcelona with freelance illustrator Carina Lindmeier.

I was really excited to chat to Carina all about how people can use illustration in their branding, which I think is often really overlooked way to add creativity and consistency to your brand.

We chat about the versatility and emotional depth illustrations add to branding, particularly how it conveys brand personality, connects across languages, and engage audiences,

Don't worry if that all sounds overwhelming because we also explain the practicalities, like working with illustrators, the impact of using icons or mascots, and unique ways to use illustrations beyond websites to surprise and delight your audience!

Episode highlights:

01:45 The Emotional Connection of Illustration 03:18 Illustration: A Tool for Brand Personality and Accessibility 06:37 Diving Into the Creative Process and Tools 10:43 Finding and Working with the Right Illustrator

Thanks to Marketing Magic for sponsoring this episode.

Don't forget to check out Carina online and follow her on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Without veering into toxic positivity, todays episode is all about the power of being kind! I chat with my pal watercolour illustrator Imogen Partridge about how kindness and support have helped her become a cheerleader of small businesses.

Among many juicy tangents we chat about the impact and repercussions of comparisons and negativity online, the challenges that come with showing up online and the importance of aligning with your values and intentions.

Episode highlights:

01:54 The Impact of Kindness and Support

06:38 Dealing with Comparison and Jealousy

15:04 The Dilemma of Free vs Paid Content

20:59 Building a Supportive Community

25:57 The Role of Kindness in Business Decisions

Thanks to Penfold for sponsoring this episode.

Don't forget to check out Imogen online and follow her on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written by me and produced by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Sometimes I get to dive into some really deep conversations on this podcast and today I'm chatting about about the personal growth and inner work essential for running a creative business with illustrator and designer Emily Wylde.

We talked about Emily's journey of starting her own business during the pandemic, the importance of having honest conversations with ourselves, and the impact of therapy and coaching on personal and business growth.

And we touched on the challenges of putting work online, dealing with red flag clients, and the significance of authenticity (beyond the buzzword!)

I really hope that you enjoy this more introspective chat and take on building brands today.

Episode highlights:

05:58 Embracing Authenticity and Vulnerability in Brand Building

09:27 Navigating Client Relationships and Building Resilience

13:01 The Healing Journey of Embracing Your Inner Child

15:26 Authenticity in Business: Beyond the Buzzword

20:20 Finding Your Unique Path and Defining Success on Your Own Terms

33:40 The Impact of Comparison and Cultivating a Mindset of Experimentation

Thanks to Marketing Magic for sponsoring this episode.

Don't forget to check out Emily online and follow her on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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I've talked a lot about values and brand values on this podcast. And recently I've had some situations in my business where my values have been put to the test, leading me to make decisions that others might disagree with.

And so, when I asked who would be the best person to talk to me about this, everyone told me to talk to Keri Jarvis. Keri is a developmental coach, intersectional feminist, charity co-founder and community activist and through her work she's helped lots of people to imagine a world where they can run their business with integrity.

This was such a rich conversation and, for me personally, it was a really helpful one to have.

Episode highlights:

02:56 The Consequences of Misalignment with Brand Values

05:52 The Journey of Self-Awareness and Value Alignment

11:17 The Impact of Social Media on Business Values

16:59 The Role of Change and Growth in Business Values

22:16 The Challenge of Balancing Personal Passion and Business Needs

Thanks to Penfold for sponsoring this episode.

Don't forget to check out Keri online and follow her on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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One of the best things about having my own podcast is having an excuse to talk to my design and illustration heroes. Remember that rejection challenge that I've been wanging on about Well, Jessica Hish has been at the top of my dream guest list ever since I started the podcast three years ago, and last year I plucked up the courage to ask her.

Jessica has always been so open and transparent about her career, from her creative process, to pricing work, to running businesses with three kids, to the highs and lows of running two retail shops in her hometown, and she very generously shares a lot of that reality with us in this episode today, too.

I hope you enjopy the episode as much as we loved recording it.

Episode highlights:

00:00 Meet Jessica Hische: A Design and Illustration Icon

01:38 The Power of Procrastiworking and Passion Projects

05:39 Redefining Work-Life Balance and Creative Fulfillment

10:05 Navigating Parenthood and Creative Pursuits

14:18 Achieving Success and Finding Satisfaction in Work

25:05 The Unique Challenges and Joys of Running Retail Stores

Thanks to Marketing Magic for sponsoring this episode.

Don't forget to check out Jessica online and follow her on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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It's the return of friend of the podcast and newly published aurthor Hannah Isted! As her friend, I am so proud and as a podcast host I can't wait to talk about the process of writing a book because it's something I know lots of you want to do too.

In this episode we talk all about how Hannah applied her inimitable style of breaking big things into small, manageable chunks and how she used that to write a book AND deliver it to the piublishers early!

It's not all about writing a book though because we talked about how marketing your business can be done in a way that truly works for you (in ten minutes a day, of course!)

Episode highlights:

03:44 Realistic Expectations: Strategies for Achievable Consistency 18:25 Accountability and Mindset: Finding Support and Overcoming Blocks 25:41 The Power of 10-Minute Marketing 32:22 Leveraging Challenges for Skill Improvement 34:15 The Journey to Becoming a Published Author Mentioned in the episode:

Join The Best 90 Days Ever membership (aff link)
Buy The Best 90 Days Ever book
Alison Jones 10-Day Book Proposal Challenge (aff link)

Thanks to Adobe Express for sponsoring this episode.

Don't forget to check out Hannah online and follow her on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Today on the podcast, my guest is the Senior Director of Creative for EMEA at Getty Images and iStock Jacqueline Bourke. Alongside her team of researchers, art directors and curators Jacqueline is responsible for producing visual insights and imagery and video creation that's been used in award winning, advertising, design, and editorial.

We chatted all about how small business owners can make the most of stock images and videos to tell stories that are really important for them. Jacqueline gave great tips for finding the right images and videos, and we talked about why video is such an important medium for marketing.

If you need a great reminder of how to use imagery for your brand, this episode's for you.

Episode highlights:

02:44 The Power of Video in Marketing 13:49 Creating Authentic Video Content for Your Brand 17:33 Navigating the World of Stock Imagery and Video 22:28 Addressing Bias and Embracing Diversity in Visuals 27:11 Innovative Strategies for Standing Out in Marketing

See how your brand can use iStock photos and videos.

Check out Getty Images and iStock’s Creative Insights page

Here's the link to Irish Pub Christmas campaign mentioned

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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You might remember that back in January on Building Your Brand I shared my 2024 goals, one of which was to be able work with my close friend Lois more, as outsourcing a part of my business to her in 2023 worked so well for us both. Well, today you can hear from multi-disciplinary artist and designer Lois Seco about how she thinks it's all going!

Outsourcing is something a lot of small business owners have to navigate and it's not always the easiest so we thought that we would chat about our experience and what we've learned working together over the last year.

Episode highlights:

02:00 The Art of Delegation and Overcoming Bottlenecks

07:03 The Importance of Communication and Boundaries in Business

07:38 The Value of Trust and Mutual Respect in a Working Relationship

21:57 Setting Boundaries

24:41 The Role of Clarity in Relationships

27:32 Choosing the Right People to Work With

42:06 Embracing Rejection and Failure

Referenced in the episode:

2024 Goal Setting with Hannah Isted
Culture is your brands cornerstone with Katie Elliott

Don't forget to check out Lois online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Something I'm guilty of neglecting is my website copy, even though I know it's such an integral part of my branding. So I was thrilled to pick Website Messaging Strategist + Copywriter Alice Brown's brains on how to improve my website copy (and all of yours too!)

In today's episode Alice shares the reason why your website copy might feel 'off' and what to do about it in simple, practical terms. We talk about the significance of having an authentic and unique brand voice to sound more human and relatable.

Ultimately, this episode will encourage you to experiment with your web copy and write it in a way that feels good for your brand.

Episode highlights:

01:10 The Impact of Website Copy on Business 03:37 The Challenges of Writing Website Copy 17:56 The Power of Personal Branding in Copywriting 38:17 Understanding Different Types of Decision Makers 40:33 Improving Your Website Copy: Practical Tips

Mentioned in the episode:

Alice's free guide for collecting customer feedback: https://www.alicewritescopy.com/liz

Don't forget to check out Alice online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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A theme of this podcast is how to build a brand in a way that feels good to you and true to your personality, and that always encapsulates more than just designing a great logo.

Today I'm excited to chat to client experience expert Fran Smith about how to elevate your client experience to grow a community of loyal fans (who'll ultimately do your marketing for you!)

We had such a great chat and I was particularly excited about all the amazing tips Fran shared. So have a listen, come and let us know what you think, and I hope you enjoy hearing about a different aspect of branding.

Episode highlights:

03:30 The Impact of Communication Style on Brand Perception

14:42 Creating a Consistent Brand Across All Touchpoints

16:36 Surprise and Delight: Elevating the Client Experience

25:56 The Art of Handling Customer Complaints

41:53 The Importance of Setting Expectations in Client Experience

Thanks to iStock for sponsoring this episode.

Don't forget to check out Fran online and follow her on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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I have a complicated relationship with AI. On the one hand I see the time saving benefits of it, and on the other, I worry about the problematic outcomes with tools like generative AI. So I was so happy to chat with the founder and CEO of IncluedAI, Joyann Boyce. IncluedAI is software designed to help marketing teams reduce bias, protect brand reputation and reach wider audiences so, as you can imagine, Joyann knows a thing or two about AI!

We talked about how AI models are trained and how to combat the 'untrained puppy' nature of AI as we strive for more inclusive marketing. We discuss the challenges in eliminating inherent biases in society, the role of AI in checking language for biases, and the potential risks and benefits of using AI in marketing and business operations.

Episode highlights:

02:30 The Challenges of Inclusive Marketing for Small Businesses

04:54 The Importance of Language in Inclusive Marketing

17:11 The Role of AI in Inclusive Marketing

25:18 The Value of Art and Creativity in a Capitalist Society

26:29 The Role of AI in Creative Industries

43:13 The Future of Language in an Inclusive Society

Referenced in the episode:

Joyann's podcast: Marketing Made Inclusive
Joyann's YouTube Channel

Thanks to iStock for sponsoring this episode.

Don't forget to check out Joyann online and follow her on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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So many of my clients small businesses come about in the most interesting way so today I want to share how Rebecca Aning-Brown went from medicine to running her own successful flower farming business, Silver Grey Foliage.

I've worked with Rebecca for two years now, collaborating on a wide range of branding projects and we've developed a really great working relationship so I wanted to pick her brains on her journey.

We discuss the evolution of her business, her investments in professional branding, photography and a website, and the impact they had on her business as well as how she chooses the people she works with.

If you'd love an insight into how branding practically impacts your business this is the perfect episode to dive into!

Episode highlights:

02:53 The Importance of Photography in Business

04:12 Choosing the Right People to Work With

16:43 The Importance of Strategic Investments

19:20 The Role of Branding in Business Efficiency

26:36 The Impact of Authentic Marketing

Referenced in the episode:

Rebecca's courses for flower farmers
Rebecca's podcast Mulch
Joanne Crawford Photography
Studio Cotton Website Design

Thanks to iStock for sponsoring this episode.

Don't forget to check out Rebecca online and follow her on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Every so often an episode comes up that's harder to categorise, usually because the conversation is so rich and full of twists and turns and this episode is one of them!

In today's episode I interview Kieron Lewis, a freelance graphic designer, speaker, and Adobe Live host about his transition to freelance work during the pandemic and his ongoing efforts towards community building and advocacy in South London.

We explore the importance of representation in the creative field and how Kieron's upbringing uniquely positioned him to seek out advocacy for the graphic designers of the future. We also chatted about how we tackle criticism, navigating professional obstacles, and the influence of personal values in our design work.

Additionally, he discusses his maintaining meaningful relationships and the importance of an effective online presence in building a strong brand.

Episode highlights:

Thanks to iStock for sponsoring this episode.

Don't forget to check out Kieron online and follow him on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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In this episode, we discuss the role of social media in our businessese and talk about how we really feel about using it all.....including X (which Liz still hates saying!)

We share our tips for how to improve engagement by making content fun, informative, and approachable and dig into why having a 'hero' platform is great for marketing.

If you've fallen out of flow with social media (particularly Instagram!) this is the perfect episode to get stuck into.

Episode highlights:

01:55 The Role of LinkedIn in Social Media Marketing

03:19 The Impact of Social Media on Personal Life

06:27 The Importance of Engagement on Social Media

16:16 The Role of Social Media in Business Growth

17:45 Strategies to Improve Social Media Experience

28:40 A Debate: Focusing on One Platform vs. Multiple Platforms

Thanks to iStock for sponsoring this episode.

Don't forget to check out Hannah online and pre order her book!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written & hosted by me and produced by Lucy Lucraft.

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In this episode, Hannah and I share the things we've learned the hard way while running our businesses. From inefficient manual tasks that could have been automated, to the importance of setting clear boundaries with clients and learning to trust your gut.

This is an honest and funny episode from two imperfect business owners!

Episode highlights:

02:31 Importance of Communication in Business

04:28 Dealing with Difficult Clients

09:09 The Importance of Branding and Logo Design

15:04 The Power of Reusing Content

16:54 The Art of Selling: Regularly Telling People What They Can Buy

20:20 The Magic of Automation in Business

24:57 Setting Boundaries with Clients

Thanks to iStock for sponsoring this episode.

Don't forget to check out Hannah online and pre order her book!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written & hosted by me and produced by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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You all know I LOVE a challenge and so does Hannah, so in this episode of our mini series we discuss why. We chat about the various challenges we've tried and how they've impacted our businesses, even when we've given up!

From boosting creativity, growing a skill and making habits stick we want to show you how fun setting a challenge can be for your business (or yourself!)

If you want to join us in setting a challenge, drop us a DM on Instagram so we can cheer you on!

We've also created a new challenge which you can join in with - we are going to do talking stories on Instagram every day in February to be more visible and help people get to know us. If you want to join us and get 29 prompts - sign up here.

Highlights:

01:08 Discussing Past Challenges and Their Impact

03:28 The Rejection Challenge and Its Outcomes

04:51 Exploring Future Challenge Ideas

06:42 The Science Behind Habit Formation and Challenges

14:03 The Fun Aspect of Challenges and Community Building

Thanks to iStock for sponsoring this episode.

Don't forget to check out Hannah online and pre order her book!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written & hosted by me and produced by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Every so often I like to mix things up with the podcast, which is why I decided to kick off 2024 with a fun Building Your Brand mini series where I chat to my pal Hannah Isted about the things work wives chat about!

We decided to start off by talking about how we go about setting goals for the year (without getting overwhelmed!) With a particular focus on the processes of goal setting, we're super honest about our 'why' along with the things that haven't quite worked in previous years.

As an added bonus, we delve into the sub-goals needed to get to our big goals and explore the concept of having a 'word of the year' to gently guide us through the year.

Highlights:

01:02 The Process of Setting Goals 02:34 The Importance of Flexibility in Goal Setting 03:17 The Concept of 'Word of the Year' in Goal Setting 05:21 Sharing OUR Goals for the Year 06:24 Breaking Down Goals into Actionable Steps 07:27 The Benefits of Regular Goal Setting Throughout the Year 11:53 The Importance of Being Open to Change in Goal Setting

Thanks to iStock for sponsoring this episode.

Don't forget to check out Hannah online and pre order her book!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written & hosted by me and produced by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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I often seek out guests who are doing things a little differently because I think it's so important to show there's not just one way to do things.

Today's guest is an award winning content creator, speaker, accountant and founder of accountancy firm Accountant She Rachel Harris. Rachel shares her journey of taking social media by storm, building her successful personal brand and co-running the fastest-growing accountancy firm in the UK with her husband.

She discusses the strategic approach she took to brand and content development, along with the importance of personal branding in reaching the right audience and potential employees.

Rachel also highlights the importance of core values in creating a brand culture and driving a business. It's a really motivating episode which gave me so much food for thought and I hope you'll feel the same!

Check out Adobe Express featured in today's episode

Episode highlights:

(03:08) The Growth of Rachel's Accountancy Practice (04:27) The Intersection of Finance and Personality (05:33) The Strategy Behind Rachel's Disruptive Approach (07:59) The Impact of Rachel's Personal Brand on Her Business (22:25) Breaking Stereotypes in Accountancy (22:33) The Power of Diverse Workforce and Content Creation (25:06) The Journey of Establishing Core Values (28:31) The Influence of Branding on Staff and Client Attraction

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

Don't forget to check out Rachel online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

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I can't quite believe it, but after over two years of podcasting we've made it to episode 100 of the Building Your Brand podcast! Thank you so much to all of you for joining me for this journey; it's been one of the BEST things I've ever done for my business and in today's episode I tell you why.

In today's episode I invited my podcast producer Lucy Lucraft on, and in a twist of events, she is interviewing me! It's a really fun and open chat about how and why I started the podcast, what has surprised me along the way, and the benefits of starting a podcast.

There's a lot of behind the scenes stuff about the podcast and we share some funny things that've happened over the past two years too. If you're a die hard Building Your Brand fan, you'll love this episode!

And if you're someone who wants to understand the business benefits of starting a. podcast (or you want to explore how sponsorship works) this is the perfect episode to dive into.

Referenced in the episode:

Getting to grips with email marketing with Menekse Stewart
Sales funnels simplified with Menekse Stewart
Being a generalist could be the best business decision you make with Kyle Webster
How to find joy when times are tough with Sophie Cliff
Quitting social media profitably with Astrid Bracke
The unexpected benefits of changing your career later in life with Lisa Congdon

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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As we're nearing the very last Building Your Brand episode of the year I've squeezed in a solo episode! This one is a little bit more personal as I reflect on 2023 and how it's been both exhausting AND my busiest year yet.

It's really easy for us all to constantly look forward to our goals and feel frustrated we haven't yet reached them so I hope this episode helps you look back to see just how far you've come over the past twelve months.

When I think back on 2023 I think my overall feeling is exhaustion. But I also had my most profitable year and worked with some amazing clients and brands too. And of course this podcast, my newsletter and Instagram have all been a highlight!

If you need a reminder of how far you've come, this is the perfect episode.

Check out Adobe Express featured in today's episode.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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How to deal with burnout as a small business owner might not be what you’d typically expect when you think about building your brand but it’s something I felt so inspired to explore. Which is why I loved chatting to today’s guest, Marloes, all about how she experienced burnout, tackled it head on and how she’s rebuilding her career as a small business owner while in recovery.

Whether you’ve experienced burnout or not I encourage you to dive in to today’s episode as it’s a must listen for all of us.

Episode highlights:

(04:08) Marloes initial experience of burnout

(15:58) Why burnout happens

(20:03) Creativity for creativities sake

(28:46) Finding balance on social media

Thanks to Marketing Magic for sponsoring this episode.

Don't forget to check out Marloes online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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This week, I'm chatting to amazing Instagram and TikTok sensation, designer and founder of Pink Pony Creative Kristy Campbell who grew her business from a one-woman band to a thriving agency in three years!

In the episode I picked Kristy's brains about how she's transitioned from working solo to leading a team, what struggles she's navigated and how her processes have evolved.

Whether you are interested in building a team, already have one and want to see how to make it more efficient, or maybe you're content as you are this episode is packed full of honest and encouraging tips we could all use!

Check out Marketing Magic featured in today's episode

Don't forget to check out Kristy online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Something I've been pondering recently is how, as content becomes more bland and generic due to the increased usage of AI, personal branding is going to become more important than ever before.

Today on the podcast I am chatting to Christine Gritmon all about personal branding. Who should have one? How to get started? And how to make your personal brand work for you.

We even cover the age-old dilemma of how many Instagram accounts you should have!

I nodded along in agreement to so much of what Christine said in this episode, and I really hope you find it helpful too.

Check out Marketing Magic featured in today's episode

Don't forget to check out Christine online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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I love finding new ways to talk about branding and different aspects of it that I haven't covered before so in today's episode I'm chatting to Katie Elliott, an HR consultant who loves working with startup, micro and indie businesses.

We chat about the culture of your business and how caring for your staff (or yourself if you're a solopreneur!) is part of building a strong and successful brand. Honestly, I love this topic and it was so interesting to chat to Katie about it.

Katie also has a freebie that she's created called a Business Owner's Guide to Company Culture. I really hope you enjoy the episode and head over to Instagram and let us know what you think and let's carry on the conversation. I always love to hear from you.

Check out Flodesk featured in today's episode

Don't forget to check out Katie online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Earlier in the year, I attended the Doing It For The Kids Meetup in London, and I started chatting about imposter syndrome and context collapse with someone I'd never met before. That person was my guest on today's episode, Leila Ainge, a psychologist, coach and management consultant.

We discussed imposter syndrome (or phenomenon), why it happens and Leila shares advice on how to manage and work with your feelings of imposter syndrome.

If you've been battling with imposter syndrome this is a great episode for you!

Don't forget to check out Leila online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

Check out Marketing Magic featured in today's episode.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Public speaking was never something I tied to my branding but after my experience working with today's guest, public speaking coach Charlotte Lewis, I'm now a total convert.

I got in touch with Charlotte to help me prepare for a closing keynote and, while she gave me a huge confidence boost and helped make my talk much better, I also left with a deep understanding of how our voice and physical presence impacts our branding.

In the episode we talk about some really practical ways you can start to improve your public speaking and delve into the things that might be holding you back.

It's a great episode for anyone wanting to feel more confident in their voice so dive in and let us know what you think!

Check out PENFOLD featured in today's episode

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

Don't forget to check out Charlotte online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

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Today, I am welcoming creative director, designer and bestselling author Radim Malinic back to the podcast!

With two new books out on topics very close to my heart, it was great to chat to him about the struggles of running your own creative business. As always, Radim is very honest and open and we chatted about the ups and downs and struggles that he's faced in his decades long creative career.

From experiencing burnout to having therapy, we cover a whole host of experiences he's had so If you've ever felt alone in business this is the perfect episode to dive into.

Mentioned in the episode

From Strength to Strength by Arthur C. Brooks
Buy Radim's books at November Universe
Radim's previous episode of Building Your Brand

A big thank you to today's episode sponsor Marketing Magic

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

Don't forget to check out Radim online and while you're at it, come and say hello to me on my Instagram page! Can't wait to connect with you.

From Strength to Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of Life

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One of the things I feel super passionately about as someone who works with small business owners is that you can build a business that works for you and how your brain and your body work and not just do things cuz you see everyone else around you doing those things.

In today's episode, I had an absolutely brilliant chat with Sara Tasker, who you might know online by her business name, Me and Orla. Sara runs a multi-six-figure business while dealing with multiple chronic illnesses, and we chat about how she's really consciously built a business that works around her illnesses and supports her in a way that a 9-5 just wouldn't do.

We also chat about a whole bunch of mindset shifts that we've both had to make over the last 10 years. Sara's course, the Insta Retreat was one of the first online courses I ever took, and so I loved hearing about all the various ways that Sara makes money in her business, including through that course and what she is doing to grow her business while honoring the rest that she needs.

Whether you have a chronic illness or not, this episode is a must-listen for small business owners.

Don't forget to check out Sara online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

Check out Marketing Magic featured in today's episode

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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This episode is SO exciting because it happened entirely due to my rejection challenge!

I pitched renowned US based fine artist, illustrator and author Lisa Congdon earlier in the year and was so suprised when she said yes. Lisa is someone I've followed for almost a decade and have admired her approach to business so much I was desperate to talk to her about it.

Lisa started her business in her 40s and we discussed her creative journey, the imposter syndrome that came with it and the (unexpected) benefits of starting a business later in life.

The conversation is filled with wisdom and generosity from Lisa, and it's perfect if you want to gain insights into creativity, business, and embracing your unique path.

Don't forget to check out Lisa online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

Check out Marketing Magic featured in today's episode

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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If you enjoyed this episode please leave a 5 rating and review!*

Sustainability is such a buzzword, but what does it actually look like when it comes to marketing our businesses? In this episode I chat to Laura Ahearn, the director of Cardiff marketing agency Millrace Marketing about this exact topic!

Laura's agency focuses on impactful campaigns for both people and the planet, and they recently became a certified B Corp.

Tune in to learn how businesses can be more sustainable and understand what it means to be a B Corp and how you can focus on sustainability in your business too.

Check out Marketing Magic featured in today's episode

Join the conversation and share your thoughts with me via email or Instagram.

This episode was written and produced by me and edited by Lucy Lucraft.

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Today I chat with Senior Growth Marketer at Podia, Marc Thomas about my favourite topic, failure!

In the episode (which was recorded IRL in a podcast studio) Marc opened up about his journey with failure and he shared some really practical tips on how to use it to move forward.

It was such an interesting discussion which I found incredibly comforting as well as useful and I hope you enjoy it as much as I did.

Check out Marketing Magic featured in today's episode

Don't forget to check out Marc online and follow him on LinkedIn. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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If you haven't yet heard me talk about my rejection challenge then get ready for a deep dive into it as today I chat with online pal (and the inspiration behind the challenge) Katie Chappell.

In 2019 Katie did a rejection challenge (politely called a 'no thank you' challenge) which transformed the way she works, leading to her working with her dream clients (Google, Brompton Bikes, Nespresso). This challenge completely inspired me to do something similar which was how the 100 rejections challenge was born earlier this year.

Although neither of us reached 100 rejections, we both experienced a profound shift in our mindsets and hugely positive changes in our business too, both financially and mentally.

If you want to know how embracing rejection could lead to serious change in your business this is the IDEAL episode to listen to.

Don't forget to check out Katie online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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It's a return to normal Building Your Brand episodes and I'm kicking things off by sharing a few things I relearned following my summer break from the podcast and from client work.

It's nothing groundbreaking but I wanted to share in case it resonated with any of you small business owners too! Let me know what you think and PLEASE pretty please leave the podcast a 5 rating and review on Apple Podcasts; doing so tells the algorithm the podcast is offering value and should be shown to more folk like you. And you'll have my endless love for life ;)*

I'll share my favourite reviews in a future episode so get your writing hats on!

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Welcome to the Summer Mini Series where I revisit some of my favourite episodes.

Listen to the original, full-length episode here.

In this episode, I revisit my interview with managing director of independent branding and design studio Mother Design, Kathryn Jubrail who shared her wealth of knowledge about helping brands break through the sea of sameness and show their uniqueness. It's a great one to listen to if you struggle to see your USP and I hope you love it!

Don't forget to check out Mother Design online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free.

This episode was written by me and produced by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Welcome to the Summer Mini Series where I revisit some of my favourite episodes.

Listen to the original, full-length episode here.

Laura Pashby is a writer and a photographer who tells stories using words and photographs on her blog, her Instagram audience, for brands, and in magazines. Laura’s mission is to show others how to share their stories in order to connect with others, and she does it so well I wanted to share this vintage episode twice!

Don't forget to check out Laura's newsletter and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free.

This episode was written by me and produced by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Welcome to the Summer Mini Series where I revisit some of my favourite episodes.

Listen to the original, full-length episode here.

In this bonus episode I chat with business and marketing strategist, podcast host, and monochrome enthusiast, Alice Benham! Alice is passionate about helping business owners to develop and implement the strategies and we chatted about that in today's mini-episode.

Don't forget to check out Alice's podcast and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free.

This episode was written by me and produced by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Welcome to the Summer Mini Series where I revisit some of my favourite episodes.

Listen to the original, full-length episode here. Sahar is a Pinterest Marketing and Business Strategist on a mission to help impact driven women grow profitable businesses without sacrificing family and when she turned her hand to Pinterest a few years back she increased her traffic by 300%, reaching over 2 million monthly views on the platform a year later. In today's snapshot of the original episode, you'll hear me chat to Sahar about the unique difference Pinterest offers vs. Instagram.

A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free.

Don't forget to check out Sahar online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

This episode was written by me and produced by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Welcome to the Summer Mini Series where I revisit some of my favourite episodes.

Listen to the original, full-length episode here.

Back in April 2021 I chatted with play theory expert Emma Worrollo aka A Playful Den. The journey to the adult-side is full of social conditioning and expectations which make us lose touch with our inner child and we forget how to play. But play can connect us to who we want to be, which is why Emma is so passionate about it. In this gem of a mini-episode we chat about how to resist turning all of our hobbies into business.

Don't forget to check out Emma online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free.

This episode was written by me and produced by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Welcome to the Summer Mini Series where I revisit some of my favourite episodes.

Listen to the original, full-length episode here.

In this episode, I chat with Bristol-based marketing & small business expert Aime Cox-Tennant who supports creative small biz owners at her Bristol-based marketing agency Studio Cotton. In this bonus episode we chat about why you should take blogging more seriously.

Don't forget to check out Aime online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free.

This episode was written by me and produced by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Welcome to the Summer Mini Series where I revisit some of my favourite episodes.

Listen to the original, full-length episode here.

Ola is a full-time family content creator and former Global Brand Partnerships Manager at TikTok. In the original episode, we chatted about how to stand out on Instagram and TikTok but I chose a snippet where Ola shares the importance of making your audience feel something.

Don't forget to check out Ola online and follow her on TikTok. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free.

This episode was written by me and produced by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Welcome to the Summer Mini Series where I revisit some of my favourite episodes.

Listen to the original, full-length episode here.

In this episode I am joined by SEO specialist, marketing nerd and creative business cheerleader, Menekse Stewart. We delve into lots of topics in the original episode but I chose a snippet where we chatted about why email marketing is so important for a small business.

Don't forget to check out Menekse online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free.

This episode was written by me and produced by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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It's been a while since I did a solo episode, but I decided to record one ahead of my short podcast break. In the episode I talk about how and why I planned a podcast break, what I'll be doing and I share a few personal lessons I've learned recently.

And I have a favour to ask! I've created a feedback form about the podcast to get to know you and make sure I'm giving you what you want. As a thanks from me, everyone who gives feedback will be entered into a competition to receive a little gift in the post.

So if you would like to be entered to win a prize, it'll probably be a box of goodies from me in the post. Then just drop me an email after you've completed the form to podcast @ liz mosley.net and tell me that you did it. And then I'll choose a few people at random to send something to. By doing it that way, your email won't be connected to your feedback entry.

Check out Flodesk featured in today's episode

Referenced in the episode:

Failed It, how to Turn Mistakes Into Ideas and Other Advice For Successfully Screwing Up by Eric Kessels.
Rest is Resistance book
The Rest Deck

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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I'm pretty sure we all want to make sure our businesses are culturally sensitive but it can feel a little overwhelming.

Today I'm talking to designer and LinkedIn author, Nicte Cuevas, who I've been eager to record an episode with ever since we met last year in LA and discovered our shared passion for design, branding, and our Colombian heritage.

We dive into ensuring our branding is inclusive and talk about how to create branding that is culturally sensitive and inclusive.

It was truly enlightening to hear Nicte's perspective so, in my opinion, this episode is a must-listen!

Don't forget to check out Nicte online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

Check out Flodesk featured in today's episode

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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In today's episode, I chat with chronic illness coach and podcast host Alana Holloway who supports people to work with, not against their chronic illness to unlock the lives they want to live, and businesses they want to run.

As someone who doesn't have a chronic illness, but runs a business with accessibility as one of my core values It was a really valuable conversation. I learned what my clients might need from me and how chronic illness could impact our work together.

If you're a small business owner with a chronic illness keen to explore how to use it to improve your work/life balance this is a really juicy episode to dive into!

Referenced in the episode:

(podcast episode) Using words to show up authentically online with Suzy Darke
Check out Alana's free quiz

A big thank you to today's episode sponsor Flodesk (affiliate link)

Don't forget to check out Alana online and listen to her podcast. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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For those of you who've been around a while, you'll know that before I focused solely on branding I used to run a stationery shop alongside my full-time job, selling at markets on weekends so I know just how hard running a product-based business can be.

I'm really excited to share today's episode with retail expert, author of Tame Your Tiger and Resilient Retail founder Catherine Erdly who joined me to talk all things retail. We explore the hurdles that can consume product-based businesses if not addressed effectively.

Even if you don't run a product-based business, there's plenty of thought-provoking advice in this episode that I found really helpful and hope you do too.

If you're a business owner keen to take charge of your profit this is a great episode to get stuck into.

Referenced in the episode:

Tame Your Tiger by Catherine Erdley
Fyre Festival on Netflix

A big thank you to today's episode sponsor Flodesk (affiliate link)

Don't forget to check out Catherine Erdly online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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In this episode, I chat with friend of the podcast, marketing expert and soon-to-be author Hannah Isted.

We delve into how to get over the trap of creating what everyone else does, injecting personality into your brand and turning events into value-packed content.

If you're burnt out trying to create consistent content and you need a helping hand, this is the episode for you.

Don't forget to check out Hannah online, follow her on Instagram and sign up to her newsletter. While you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

A big thank you to today's episode sponsor Flodesk (affiliate link)

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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In this episode, I chat with fellow branding designer, creative mentor, and founder of design studio Sarah Robertson, who runs her studio called These Are the Days. Sarah's expertise lies in supporting independent businesses with their strategy, styling, and storytelling to help them create brands that feel like home.

We explored what it looks like to foster community and touch on the concept of community over competition, discussing its meaning to Sarah, as well as how to handle professional jealousy when it arises.

Sarah's kind and gentle approach to her business is truly inspiring, and it was fascinating to chat with someone who has intentionally built a business that aligns with her values and needs.

If you've felt lonely in business and wanted to create a community that nurtures and inspires you this is a really practical episode to dive into.

Referenced in the episode:

the #communityovercompetition hashtag on Instagram
Andy Lambert's LinkedIn post
Episode 43: Making the most of social media with Andy Lambert

A big thank you to today's episode sponsor Flodesk (affiliate link)

Don't forget to check out Sarah's community online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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In today's episode, we dive deep into the topic of money and how our business and personal finances are inextricably intertwined so I'm thrilled to have money coach Talia Loderick on the podcast to discuss the role of our emotions and beliefs in money-related behaviors.

We cover a wide range of money struggles faced by individuals and business owners, and Talia provides practical advice on managing finances in a kind and holistic way. I found the conversation incredibly helpful, and I believe you will too.

If you're seeking guidance on understanding your money mindset and finding a compassionate approach to money management, this episode is perfect for you.

Don't forget to check out Talia online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

A big thank you to today's episode sponsor Flodesk (affiliate link)

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Trying to generate consistent income is what we all want for our small businesses and it's something I've been strategically focusing on over the years so it's the perfect topic to delve into on the podcast.

In today's episode, I chat with Jeremy Mura, an award-winning logo and brand designer, YouTuber, and creator who generously shares how he's built his wealth through really diverse income streams.

Jeremy shares valuable insights on why diversifying income is important and offers practical tips for those who are just starting out too.

If you're looking to expand your income streams and gain valuable advice from someone who's already done it, this episode is a must-listen.

Referenced in the episode:

Gary Vee
Sean Wes
Pastor Chris Oyakhilome

Don't forget to check out Jeremy online and follow him on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

A big thank you to today's episode sponsor Flodesk (affiliate link)

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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In this episode of Building Your Brand, I interview my old boss Marksteen Adamson! Marksteen is a creative strategist who has work with brands, governments, countries, and charities on brand strategy and behavior and he loves a side project (or two).

Marksteen shares his insights on the importance of passion projects alongside your work, drawing from his own experience creating impactful projects outside of his agency work. From supporting young men who've had tough starts in life to branding an entire country, Marksteen offers wisdom gained from a diverse range of experiences.

Whether your side project is something large or small, brings you income or not this episode will give you the hope you need to keep going.

Don't forget to check out Marksteen online and follow him on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

Check out Birmingham Design Festival featured in today's episode

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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In this episode, I interview Meg Lewis, a designer, and educator who runs the studio The Meg Lewis Fun House, teaching workshops on personal branding, finding your style, and portfolio strategy.

Meg chatted with me about building an authentic and impactful brand around your personality and style and how that can help to make the world a happier place.

We discuss professionalism, dealing with negative comments online, and having a positive impact on the world.

If you want your brand to feel more 'you' but don't know where to start this is the perfect episode.

Don't forget to check out Meg's online and follow them on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

Check out Birmingham Design Festival featured in today's episode

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Get a notepad and pen for this episode because I guarantee you'll have a long list of things to do after you listen!

Today I chat with photographer Anna Considine who shares some absolutely genius ways you can use that folder of brand photography images beyond your about me page.

From using your images to getting PR for your biz to giving your newsletter a glow-up Anna's achievable tips more than proved how valuable brand photography is to your business.

If you need a little boost of gentle motivation this is the perfect episode.

Connect with Anna on Instagram.

Connect with me on Instagram or learn more about my work here

Referenced in the episode:

Atomic Habits by James Clear

Check out Birmingham Design Festival featured in today's episode

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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If you're a photographer wondering about the dangers of AI and how to use it safely, you'll definitely want to tune into today's episode with professional photographer Nick Dunmur who shares his insights and experiences.

Nick discusses the potential pitfalls of relying too heavily on AI and offers practical tips for using it in a way that enhances your work without compromising your creative vision.

If you're curious about how AI can help you improve your photography while avoiding its potential risks, this is the perfect episode.

Find Nick on Instagram and LinkedIn.

Referenced in the episode:

Association of Photographers (AOP)

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Lots of people will tell you that niching down is the easiest way to reach your target audience and grow a following relatively quickly.

Well, you know I'm not the biggest fan of that advice and neither is my guest, renowned illustrator Kyle Webster who has achieved incredible things by purposely being a generalist.

We talk about how being a generalist benefits your business and why you should embrace rejection as an opportunity, and not a closed door.

If you're frustrated trying to find your perfect niche this is the perfect episode for you.

Referenced in the episode:

Sign up for Kyle's newsletter The Accidental Expert
Kyle's website
Instagram

Thanks to today's sponsor Penfold.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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"If I listened to my childhood trauma rather than like who I am now and the confidence I have now, then no, I would never show on video either."

That's what today's guest visibility coach Maddy Shine had to say about showing up online (even when it's scary).

If you listened to my revelations about playing small and my struggles with visibility in last week's episode you'll know just how poignant today's conversation is and I loved hearing Maddy's wisdom

If you're a small business owner feeling overwhelmed at being expected to do the thing and then TELL people about how you do the thing this episode will be comforting and so practical.

Find Maddy on Instagram
Join Maddy's Visible Vibes community

Referenced in the episode:

Alex Light
Jameela Jamil
Emma Thompson interview clip
Episode 47 - How to cope with criticism

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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My experience with coaching has been varied with some great experiences and some, well, mediocre ones but I recently started following online business owner, TEDX speaker, author AND podcast host Theresa Heath-Wareing and knew I needed to get her unique take on the industry.

It's quite a different episode as Theresa coaches me while you get to listen in! It's really out of my comfort zone as I'm normally the one asking the questions so be gentle!

My hope is that you'll resonate with what comes up and find Theresa's guidance as transformative and helpful as I did. Let me know what you think!

Referenced in the episode:

Work with Theresa
Follow Theresa on Instagram

Thanks to today's sponsor The Best 90 Days Membership.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Perhaps you built your brand after having kids, or the pandemic or realised you wanted more freedom than traditional employment could offer.

But increasingly, many of us are discovering traditional work failed us because we are neurodiverse and spent years struggling to cope in an environment not set up for us to thrive.

If that resonates you'll love hearing what ADHD founder Amanda Perry has to say about building a burnout-proof, brain-friendly business.

In today's episode, she shares her experience of being diagnosed with ADHD at 42, how that's impacted her work life, and how she's using her business and coaching experience to help other ADHD business owners and brands to create their own path to success.

Connect with Amanda on Instagram and find out how to work with her here.

Thanks to today's sponsor Zencastr

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Branding isn't just about looking good, it's also about understanding your values, your business goals and achievements and showcasing them in a way that feels good AND attracts the right people.

That's why I was excited to chat to my internet/IRL pal, personal branding expert Phil Pallen who generously shared his unconventional approach to branding and digital marketing.

We talked about the difference between personal and 'business' branding, how to work out which one you need and what to do to identify your personal branding.

It's a brilliant episode so grab a pad and pen and get comfy!

Let's connect:

Find Phil on Instagram, YouTube and join his mailing list

Find me on Instagram, YouTube and join my mailing list

Thanks to today's sponsor Adobe Express (aff link)

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Our markers for business success vary and evolve as our lives change. But we rarely stop to think about how our failures can also be a marker for success.

Today I talk to PR Dispatch founder Rosie Davies-Smith about how closing her first business led to the success of her second and all the feelings that were brought up.

If you've ever worried about your own business decisions this is the perfect episode for you.

Referenced in the episode:

PR Dispatch on Instagram
PR Dispatch memberships

Thanks to today's sponsor Thrivecart (aff link)

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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There's not a small business owner alive who hasn't grappled with their pricing. Whether it's asking if you're too expensive, too cheap, too diverse, not diverse enough chances are you've Googled "What should I charge for XYZ" and ended up as confused as you were to begin with.

That's why I wanted to chat with today's guest pricing mentor Susie Jackson. Susie shared her practical tips and financial knowledge with me as we dived deep into how pricing can negatively and positively impact your brand.

If you've been worrying about your pricing this is the perfect episode to dive into.

Referenced in the episode:

Susie's website
Susie's Instagram

Thanks to today's sponsor Thrivecart (aff link).

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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In today's episode, I've roped my small biz pals into spilling the tea on their favourite memberships they've joined.

There are so many benefits to joining a membership, not least of which is the knowledge on offer from the host, the opportunities to network and the feeling of being a little less alone at work.

Referenced:

My blog post
Doing it for the kids
The Aligned Life
The Best 90 Days Ever
The Clubhouse Community

And thanks to the episode collaborators, Angharad, Rebecca, Sian and Sarah

This episode was written and produced by me and edited by Lucy Lucraft.

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How many times have you wanted to change your branding because something else caught your eye? Or perhaps you've had to course correct in your business only to realise your branding will be completely obsolete if you do?

Future proofing your branding is something I always encourage clients to think about in today's episode my guest logo designer, author and YouTuber Will Paterson talked me through his time honoured tips to make sure your branding stands out and stands the test of time too.

Referenced in the episode:

Chris Do
Episode 52: Adapting to unexpected change with Nicky Elliott (Wilder Ones)

Thanks to today's sponsor Thrivecart (affiliate link)

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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As business owners, we are constantly writing with intent. We write to inform, educate and sell but we rarely stop to write like nobody's reading. But that is one of the best ways to get to the roots of an idea or a problem we need to get to the bottom of.

You might know it as journalling but today I discuss the concept of exploratory writing (free writing without self-editing) with my guest, writer, publisher and podcaster Alison Jones

We talk about how you can make it a habit (and we have some great tips on how to do that!), why using a pen and paper is neurologically important and how it helps to unlock creativity and un-muddle your brain in six minutes a day.

Referenced in the episode:

Buy Alison's book Exploratory Writing
Reflective Practice by Gilly Boulton

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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The fear of being copied can hold lots of us back from showing up online. This is exactly why I was so keen to talk to designer and Adobe community manager Kelsey Slay about her experience of dealing with a serial copycat and why that hasn't stopped her from showing up and creating content regardless.

Kelsey and I met via TikTok and got to meet in real life at Adobe Max so it's a really fun, chatty episode with a heap of truth bombs!

If you've been dealing with a copycat or have been scared to show up authentically online this episode will give you the boost you need.

Referenced in the episode:

James Martin
Show Your Work by Austin Kleon

Thanks to today's sponsor Penfold.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Running a small business can sometimes feel like we are constantly waiting for 'success' to happen which can feel oh so frustrating.

As a small business owner, I know how tempting it is to fall down the rabbit hole of comparing myself to others, imagining they're doing it quicker and better than I am. But that's rarely true, and more often than not things take far longer to achieve than we ever see online.

That's exactly what I talked to best-selling author and designer Radim Malinic about. From his accidental start in graphic design (via ice hockey and heavy metal!) to founding not one, but two successful businesses, Radim knows a thing or two about being patient and taking your time.

If you want to learn simple, honest advice from an industry leader - this is a great episode to dive into.

Referenced in the episode:

Radim's bestselling book Book of Branding
Radim's publishing house

Thanks to today's sponsor Creatorship.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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If you've ever hit a wall in your career you'll know igniting your creativity is the best way home to yourself. And learning something new is one of the best ways to flex that muscle, whether you're learning something related to your career or completely different to it.

In today's episode, I chatted with my friend and fellow Adobe Live Host Tony Harmer who has taught literally millions of people through his courses on the LinkedIn Learning platform. His expertise and humble approach to teaching people as well as how he creates space for his own learning is so refreshing and he had some great advice for course creators too.

If you've been keen to create a truly valuable course or you want to make sure you buy one this is the episode for you

Referenced in the episode:

Tony's LinkedIn Learning courses
Tony's Youtube channel
The Adobe Live UK channel

Thanks to today's sponsor Creatorship.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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We can all agree that the last few years have been a bit of a rollercoaster. Running a small business is hard work at the best of times but throw a double whammy of an unprecedented pandemic AND a recession into the mix and finding joy falls to the bottom of our (very long) to-do lists.

If you're nodding your head right now today's episode is going to transform how you think about happiness, positivity and how to find joy even when times are really tough. I invited author, positive psychology practitioner and Joyful Coach Sophie Cliff onto the podcast to share her thoughts on how to live a more joyful life without falling into the trap of ignoring the negative stuff.

It's a really practical episode that'll uplift and inspire you to choose joy and, top tip, make sure you have a notepad handy while you're listening!

Referenced in the episode:

Buy Sophie's book Choose Joy
Check out Sophie's Instagram

Thanks to today's sponsor Creatorship. Find out how to work with Esther at www.creatorship.co.uk

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Referenced in the episode:

Buy Davinia's book Cash is Queen
Listen to Liz Wilcox on the podcast talking about brand personality and email marketing

Todays sponsorship slot featured the amazing email membership of Liz Wilcox. Check it out here.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Tis the season for mince pies and reviews of the year! Which, let's face it can lead to a bit of comparisonitis and hand wringing as we feel we 'should' have done more. (Which, FYI, is never the case!)

So in this very honest solo episode I share my own review of the year, warts and all! I open up about my wins, my losses and the things I'd rather forget in the hope that you'll remember everyone's showing their own highlight reel online and it's okay if you didn't achieve everything you thought you would this year.

And, of course, there's a small reference to #thattimeiwentviralontiktok because if you can't say it at Christmas, when can you ;)

Thanks to EVERYONE who has listened, like, subscribed and left a review of the podcast this year - you are so appreciated. Building Your Brand will be back in the new year with more brilliant episodes but until then, Happy Christmas!

This episode was written and produced by me and edited by Lucy Lucraft.

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Today's guest is the best-selling author of How to Style Your Brand and Brand Brilliance, Fiona Humberstone aka The Brand Stylist. We talk all about colour psychology and how it can help you to think strategically about brand design, taking your business to where you want it to be.

We dive deep into how to started with your branding through understanding how colour can tell your clients or customers what your intentions are and break down the dark art of brand strategy.

If you've ever wanted to understand how colour psychology could help you take your branding to the next level and attract dream clients this episode is for you.

Referenced in the episode:

Free Brand Clarity workbook
Fiona's online courses

Thanks to today's sponsor Creative Stationery London.

Building Your Brand was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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If you need a reason to embrace short form video content this episode has a hep of reasons why it could transform your brand.

My guest, award winning freelance logo designer, James Barnard shares his journey to consistent viral content on TikTok, what it felt like to reach 160k followers on Instagram and exactly how that's turned into consistent leads and money in his business.

If you're a service based business wanting to know how video content increases your clients this is the episode for you.

Referenced in the episode:

James's TikTok course for designers

Thanks to today's sponsor Adobe Express https://www.adobe.com/express/

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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Video content has long been something us small business owners have to utilise but today I chat to Alice Loveday all about the creative power of stop-motion as a way to add personality to your brand.

While it may seem complex, stop-motion is actually relatively simple to learn (albeit time consuming at first!) and Alice shares how, 'with a wiggle and a jiggle' she creates stop motion social ads that stop the scroll dead and bring brands to life!

If your busines or brand needs an injection of playfulness to get people's attention, this is the perfect episode for you.

Find Alice on Instagram: @loveday.social and learn more about her work here: https://lovedaysocial.com/insta/

Referenced in the episode:

Alice's stop motion courses: https://lovedaysocial.gumroad.com/
Download Alices free stop motion guide: https://mailchi.mp/lovedaysocial/ka5u0ziw0r

Thanks to today's episode sponsor, Penfold. You can learn more about their brilliant pension plans for https://www.lizmosley.net/penfold

If you enjoyed this episode please leave a 5* rating and review!

This episode was written and produced by me and edited by Lucy Lucraft.

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As small business owners we have to know how to do EVERYTHING in our business but what if there was another way? In today's episode I chat with wholesale expert and the founder of Small Business Collaborative, Therese Ørtenblad.

Therese offers a really interesting perspective on the benefits of wholesaling and generously shares her wealth of knowledge as well as a truly mind blowing stat about the importance of following up!

If you've ever wanted to see your products in the aisles of John Lewis or Liberty's this is the perfect episode to help you get started.

Find Therese on Instagram: @small_business_collaborative/

Referenced in the episode:

Therese's free line sheet template.
The Delicious Monster Tea post on 'double gifting' by supporting small businesses

If you'd like to get 50% off your Flodesk subscription head here: https://flodesk.com/c/WAHXHX

If you enjoyed this episode please leave a 5* rating and review!

This episode was written and produced by me and edited by Lucy Lucraft.

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Brand values are a core part of your brand strategy but so many of us can feel overwhelmed at the thought of actually defining them.

So in today's solo episode I'm guiding you through the principles of brand values, why knowing yours will elevate your branding and how to get clear on what yours actually are.

Referenced in the episode:

Why brand strategy is so important with Luke Tonge
Building a strong brand foundation with Liza Furze

Thanks to today's episode sponsor, Penfold. You can learn more about their brilliant pension plans for https://www.lizmosley.net/penfold

This episode was written and produced by me and edited by Lucy Lucraft.

Say hi on Instagram: @lizmmosley and get to know me here: lizmosley.net

If you enjoyed this episode please leave a 5* rating and review!

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How do you pivot and bounce back from business stumbles? That's what Nicky Elliott and I talk about today as she opens up about her journey creating Wilder Ones, a beautiful clothing brand she started just 18 months ago.

Nicky is 'evangelical about branding' and she generously shares her branding journey, why she doesn't regret any mistakes she's made along the way and what's next for Wilder Ones.

If you're a business owner worried to make a move in case you fail, this episode will make you laugh, give you courage and inspire you to try.

Find Wilder Ones on Instagram: https://www.instagram.com/wilder.ones/

Visit Wilder Ones website: https://wilderones.co.uk/

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Nicky is 'evangelical about branding' and she generously shares her branding journey, why she doesn't regret any mistakes she's made along the way and what's next for Wilder Ones.

If you're a business owner worried to make a move in case you fail, this episode will make you laugh, give you courage and inspire you to try.

Find Wilder Ones on Instagram: https://www.instagram.com/wilder.ones/

Visit Wilder Ones website: https://wilderones.co.uk/

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If you've ever felt disheartened in your business a co-mentor could be the option you didn't know you needed. In today's episode Franky & Charlie share their journey from casual friends to formal co-mentors and co-hosts of their podcast, Friends with Business Benefits.

It's a really inspiring episode for anyone feeling the pull to a more formal setup than random Whatsapp voicenotes!

Today's ad comes from my podcast producer Lucy Lucraft! She's running a live workshop for podcaster-to-be on the 31st October. Save your spot here.

Referenced:

FWBB podcast episode on what co-mentoring is
FYBB podcast episode on how to find a co-mentor

Find Franky: https://www.love-audrey.com/

Find Charlie: https://charlieswift.com/

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It's a really inspiring episode for anyone feeling the pull to a more formal setup than random Whatsapp voicenotes!

Today's ad comes from my podcast producer Lucy Lucraft! She's running a live workshop for podcaster-to-be on the 31st October. Save your spot here.

Referenced:

FWBB podcast episode on what co-mentoring is
FYBB podcast episode on how to find a co-mentor

Find Franky: https://www.love-audrey.com/

Find Charlie: https://charlieswift.com/

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When it comes to planning, opening and growing an online business Jo McCarthy knows her stuff. Which is exactly why I had to talk to her about how online shops (and service based businesses!) can start to prepare for busy periods in their business.

In the episode Jo shares how we can start gleaning data ready for busy periods right now, and why understanding what we need to support our energy is so important.

If you're disorganised or worried about getting out of your depth when sales pick up this is the episode for you.

Find Jo on Instagram: www.instagram.com/jo_at_firain/

Visit Jo's website: www.firain.com/work-with-jo-at-firain

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If you're yet to dip your toes in the TikTok waters you'll want to hear my experience of getting 2.5 million views on one video with only 45 followers!

In this episode I break down why I think that particular video went viral, what I would do differently next time and how going viral has affected my business.

My hope is that you'll feel motivated and inspired to create the content you love on TikTok without feeling you have to go viral to succeed. And if you do happen to go viral you can learn from my mistakes and make the most of it!

Referenced in the episode:

Using the Circle Planner with Carla Pyke https://www.lizmosley.net/podcast/carla-pyke
the viral video: https://www.tiktok.com/@lizmmmosley/video/7086353282234404101
Adobe MAX Creativity Conference: https://max.adobe.com/pricing/

Thanks to today's episode sponsor, Natal Fit. You can learn more about their training programs for mums and mums-to-be at: https://www.lizmosley.net/natalfit

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!

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If you've fallen out of love with Instagram but need it to market your small business this is the podcast episode you need! In today's episode I chat with small business mentor Astrid Bracke and about how she quit social media without damaging her profits.

Whether you need to step back from social media for your mental health or find some balance for your biz, this episode is packed with practical tools to market your business slowly and profitably without social media.

I got a LOT from it and hope you will too.

Many thanks to Wildflower Illustration Co for sponsoring todays episode. Stock up on their beautiful stationery at Lizmosley.net/wildflowerillustration

Connect with Astrid: https://astridbracke.com/

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You can't make an omelette without breaking some eggs, right? One of the universal truths of building a brand is that you can't avoid criticism and, while it can be unpleasant, it also offers a huge opportunity for growth and change too.

In today's episode I open up about my experience of criticism in my business as well as sharing some of your stories too.

If you enjoyed this episode please leave a 5* rating and review.

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If you've ever wanted to understand what a funnel is and how it fits into your sales and marketing this episode, with returning guest Menekse Stewart, is a must listen.

In less than an hour we dive deep into sales and marketing funnels, how we all use them (even when we don't realise we are) and the difference between a value driven marketing funnel vs. a 'skeazy' one.

Alongside really practical marketing tips Menekse gives all you small business owners a much needed boost of confidence to start implementing sales and marketing funnels that align with your values.

Referenced in the episode:

The importance of your logo with Made by James
Getting to grips with email marketing with Menekse Stewart

Connect with Menekse: https://www.marketingwithmenekse.com/

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Wearing all the hats as a small business owner can be exhausting and it's SO easy to feel worn down by it all.

But today I'm offering four ways small business owners have the upper hand over big businesses and why you shouldn't sleep on those advantages.

If you've been feeling worn out and

disillusioned

with your small biz this is the perfect pep talk episode to listen to.

If you enjoy listening to Building Your Brand please leave a 5* rating and a review.

@lizmosley

https://www.lizmosley.net/design-your-own-branding

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In this episode I chat to Carla Pyke who created the circle planner and founded her business selling beautiful and practical planners to help people feel less overwhelmed and able to enjoy life more.

We talk about how Carla started the circle planner. Her tips for being productive. How she uses her planner and how the behind the scenes of your business can impact your brand.

If you want an authentic peak behind a beautiful brand then you are going to enjoy this episode!

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In this episode I am joined by Andy Lambert who has over 12 years of experience in creating markets, building profitable businesses, and leadership roles in industry-leading SaaS (Software-as-a-Service) organisations.

Working exclusively in B2B SaaS, he has led sales and marketing teams, created two businesses from scratch, and achieved significant exits.

In 2016, he joined two others as one of the founding team of ContentCal, a social media marketing SaaS product. Over the course of five years, they raised over $10m, grew to be used by multiple thousands of customers in over 100 countries, won numerous awards, and, at the end of 2021 were acquired by Adobe Inc.

Andy share’s brilliant content on the data and numbers surrounding social media and we delve into how social media can still be beneficial for small businesses and where they might consider investing their time and energy based on the current engagement stats.

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In this episode I chat to Anyo Green from Northern Bee Marketing who has a decade of social media & digital marketing experience. She first dabbled in SMM as a self-taught enthusiast back when Pinterest was an invite-only platform! Her passion led her to work full-time where she marketed it all from wedding favours & bed frames to services at some of the UK's leading companies.

Anyo also spends a lot of time thinking and creating brilliant content about ethical marketing and what it looks like. We chat through some real examples and also about how ethical marketing is journey.

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In this episode I chat to Ingrid Fernandez who is a freelance consultant lawyer and I quiz her all about what small businesses need to do to be legal compliant in the UK.

She has lived and breathed commercial law for 10 years, working for both Magic Circle and boutique law firms. But she decided it was time to hang up her suit, swap board rooms for coffee shops and use what she’d learnt to help people starting out in business feel confident about legal things.

The entrepreneurs. The small business owners. The freelancers. The dreamers with big plans and sometimes small budgets, but a whole load of passion. That is who she want’s to help and in the process she became a small business owner too.

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In this episode I chat to Alanna Flowers who is a freelance lettering artist and designer based in Brooklyn, NY where she runs AGF Design Studio.

As a lettering artist, she creates work using bold lettering in a range of styles for brands like Adobe, The Los Angeles Times, and American Greetings. In addition to working with clients, she enjoys sharing what she knows about lettering, digital art, and freelance through YouTube and other social channels.

She started a series on TikTok about busting limiting beliefs and so in this episode we tackle some of the common ones you might experience as a creative and Alanna gives us her tips on how to handle them.

Find out more about Alanna

Portfolio
YouTube Channel
Newsletter
Instagram
Twitter
Pinterest

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In this episode I am chatting to Hannah Isted from Hi Communication who is all about making marketing as simple as possible for small business owners. I have benefited so much from her encouragement and support and so wanted to chat to her about ways to make marketing seem less overwhelming when you don't have the budget to outsource it to a team.

We chat about:

How to work out where is the best place to invest your time when it comes to marketing

Why she loves email marketing and how she makes it work for her

Lots of tips for repurposing content

How to make marketing easier for yourself

The Best 90 Days Ever

The diagram that Hannah talked about making

See more from Hannah:

On her website

Her instagram

Her TikTok

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This week on the podcast is a solo episode with host Liz, answering questions from the audience about branding and marketing.

A few things I chat about in this episode:

How I got started in my career

What I love about Branding and Marketing

How to decide on a colour palette for your brand

What branding actually is

Advice for how to handle launching new branding

To find out more:

Design your own branding waiting list

Liz's website

Liz's Instagram

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Lisa Furze [pronounced like "furs"] is an Australian brand designer who works with service-based business owners, helping them to clarify their brand message and craft an identity design that showcases the quality of their work. She puts a lot of emphasis on collaboration and helping her clients identify their own values and beliefs so that the resulting design work is informed by a real understanding of what's important to communicate to the target audience. She has a brilliant newsletter and shares really helpful content about building a strong foundation for your brand.

In this episode we talk about:

How to build a strong foundation for your brand

How that can influence what your branding looks like

How to check in with your branding and let it evolve as your business develops

How often should you rebrand

How great branding can help your business

Why it’s important to attract the right people and repel the wrong ones

Find more from Lisa:

Download Lisa’s Core Brand Pillars Workbook

Lisa’s Website

Lisa’s Instagram

Lisa’s Pinterest

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Today I have my first repeat guest on the podcast. Aime is a small business expert and founder of Bristol-based website design studio, Studio Cotton. She and her team support creative indie businesses with website advice and consultations, through to complex and beautiful custom WordPress websites. And today we dig into how to create a website that converts for your business.

We talk about:

Working out what the goal for your website is

4 different elements you need to consider when creating your website

The importance of Accessibility (and I shared a website for checking colour constrast which is colourcontrast.cc )

Helpful tips for categorising content if you have a product business

What to think about if you are a service based business.

Also this is the blog post I mention about 7 free tools that you can use to check your SEO

Find more from Aime:

Studio Cotton Website

Studio Cotton Blog

Studio Cotton Instagram

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The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from.

In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.

She’s best known for her 1000+ users membership, 20 Minute Newsletter technique, and her Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, eCommerce shop owners, and small businesses across the globe.

Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia.

We chat about:

How Liz handles getting personality getting her personality into her branding

How she get’s the balance of being a private person but also connecting with her audience

The story of how she started her amazing email membership

Her surprising top email marketing tip that probably won’t be what you expected

Where to find out more from Liz

Liz’s 9$ membership (affiliate link)

Liz’s Instagram

Liz’s Facebook

Liz’s Twitter

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In this episode I chat to Fiona Thomas is an author and freelance writer with work published in iPaper, Grazia, Happiful Magazine and Huffington Post. Her most recent book Out of Office: Ditch the 9-5 and Be Your Own Boss has been featured in Stylist, Forbes, Daily Mail and was shortlisted for Business Book Award. She also hosts online courses and events to help budding writers bloom. In this episode we talk all about her writing career but also how writing can help improve and grow your brand.

What we talked about

Fiona’s career path and how she got started

How writing can help building your brand

Tips for writing consistently

How blogging can help your business

Creating a sustainable writing practice

Where to find more from Fiona

Her book Out of Office: Ditch the 9-5 and be your own boss

Fiona’s website

Fiona’s Instagram

Out of Office: Ditch the 9-5 and Be Your Own Boss

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In today's podcast episode I am chatting Lauren O’Sullivan. Lauren is a Business coach, marketing expert AND psychotherapist. We had a brilliant chat all about how knowing and understanding yourself better can help you in your business. I have really noticed over the past couple of years that the more time I spending understanding myself and how I work the more equipped I am to tackle running my business in a way that works best for me (rather than how everyone else online might be saying I should do things). Lauren gave me some great things to think about in this episode and I really hope you enjoy listening to it too.

In this episode we talk about:

What are the most common mental blocks that small business owners have to work through

How understanding yourself can help you work better and be kinder to yourself

How to create a business that feels good to you

How do we work out what success looks like for us

Find out more about Lauren:

Lauren’s 1:1 Coaching

Lauren’s Newsletter

Lauren’s Instagram

Today I am so excited to introduce you to Wildflower Illustration co - which is owned and run by Rebecca and Karl a husband and wife team based in the heart of the Cotswolds. They feel passionately about the power of a handwritten note to brighten someone’s day or capture a shared memory. Their cards and stationery help to spread a little joy on doormats everywhere in our increasingly digital world.

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There are so many facets of life that can have an impact on our businesses. If you menstruate that can influence how you feel about your business and your work regularly. In this episode I chat to cyclical living mentor Jen Wright about how we can use natural cycles - menstrual, lunar and seasonal to support us as we work.

Jen runs the Aligned Community, a private online space fuelled by connection, collaboration and friendly conversation.

In this episode we talk about:

They different cycles you can follow and how understanding them can help you

How you can schedule work in a way that supports you

The importance of resting

How collecting the data can help you

Find out more about Jen and the Aligned Community:

Jen’s website

Jen’s Instagram

Jen’s 1:1 mentoring

The life Aligned Community

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In this episode I am chatting to Kathryn Jubrail who is the Managing Director of independent branding and design studio Mother Design, part of the Mother Family spanning London, NY, LA, Shanghai and Singapore.

With over 15 years’ experience in brand-building and strategy for the likes of Facebook, BBC and Nuud, Kathryn’s an expert at helping brands break through the sea of sameness and convey genuine differentiation in saturated markets. Creating identities that not only reinforce a brand’s personality, energy and messaging but relevancy, Kathryn knows exactly how to create long-lasting connections with customers that future-proof brands.

In this episode we chat about:

How small and micro businesses can be distinctive and stand out from the crowd.

Examples of businesses that Mother has worked with that have really stood out creatively in their industry

Businesses who have taken inspiration from other industries to innovate in their own

Find out more about Kathryn and Mother Design:

Their work with Nuud

Their work with Bloom and Wild

Mother Design website

Mother Design Instagram

Kathryn’s LinkedIn

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In today’s episode I am chatting to James Martin who you might know from instagram as Made by James. He is a logo and brand identity designer recently author and has become well know for not just sharing his final designs but for showing behind the scenes of the whole process of creating logo’s. I wanted to chat to James about logo design but what he share’s online is so so much more than that and so we ended up chatting a lot about his journey - how he completely changed his life around. How he shows up online unapologetically as himself even if that might put some people off because he wants to connect with people and help others. As a designer James is a real creative inspiration to me so it was such a treat to be able to chat to him. Just a quick warning if you are listening with kids around there is some swearing and difficult topics mentioned in this episode. But I really hope you enjoy listening in on our conversation.

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Laura Pashby is a writer and a photographer. She tells stories using words and photographs on her blog, to her Instagram audience, for brands, and in magazines. Laura spent three years as the deputy editor of 91 Magazine – an independent magazine that covers all aspects of creative living. Across social media, but particularly on Instagram, she has an established and engaged following with an interest in her atmospheric imagery and soulful storytelling.

Laura’s first book Little Stories of Your Life combines the wellbeing benefits of mindfulness, creativity and daily photography, showing you how to use words and photographs to capture moments, and how to share your stories in order to connect with others. Little Stories of Your Life is published by Quadrille and is available in bookshops now.

In this episode we talk about:

How you can use little every day stories to share your brand

Exercises for sharing stories regularly

What to do when you don’t feel like you have anything to share

How story telling can convey the personality of your brand

You can find more from Laura:

Laura’s book

Laura’s website

Small Stories, her monthly email letter

Laura’s Instagram

Laura’s Twitter

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In this solo episode Liz explores when might be the right time to invest in professional branding for your business (spoiler it's not always before you launch your business). She also walks you through a few options if you decide to tackle your branding yourself and also gives some tips for finding the right designer for you if you are ready to outsource your branding.

In this episode Liz talk’s about:

What to think about when trying to decide when to invest in branding

What option there are if you want to do your own branding

How to find the right designer for you if you are ready to outsource

To find more from Liz check out:

Her course - Design your own Branding

Check out her instagram

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Sasha classes herself as a writer, doubter and doer. Even though she's been writing in some form from the age of eight, she only started calling herself a writer last year - a rebellious act against her self-doubting nature. She's an avid journaler and lover of words, who wants to use them to challenge the negative narratives that women can have about themselves. She does this through what she calls #RemindHers. Little notes of thought dotted around the internet to remind women (including herself) of what has always been there: the core things within us that light us up and guide us towards the lives we want to live. The things that can be shrouded by responsibility, shoulds, engrained narratives and self-doubt.

In this episode we talk about:

How Journalling can help you in running your business

What some of the mistakes people make when it comes to journalling

Ways to make journalling work for you and different types of journalling

Sasha shares some amazing prompts to help you think about your business and how it is going.

To find more from Sasha check out:

Sasha's RemindHer newsletter, for all new things happening.

Season one of the podcast. Designed to be be there and be revisited whenever you might need them.

Her website

Her Instagram

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Also a big thank you to this episodes sponsor Little Nutkins - They sell the most beautiful selection of wooden toys, clothes, prints and gifts and their shop is so perfectly curated and everything aims to educate, inspire and empower our little ones. You can search everything they offer by age, brand or type of product which is such a time saver when looking for gift ideas.

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Ian Barnard is a digital lettering artist and calligrapher from the UK. He has a passion for inspiring, entertaining and helping people to get better at their lettering skills through videos on his Instagram and Youtube channels and also creating digital lettering brushes for the iPad. In this episode we chat about how what started as a hobby has now turned into his full time work.

We also talk about:

How experimenting in your business can lead to exciting and unexpected opportunities

The impact generously sharing free products had on his business

About not being an overnight success and what comes before that

And which marketing tools have worked best for him as he has grown his business

To find more from Ian check out:

Ian's shop

The Honest Designers Podcast

Ian's Instagram

Ian's YouTube channel

Ian's twitter

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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In this solo episode I share some of the key lessons that I have learn't (or re-learn't) from interviewing my guests in Season 2. Join to me to get inspired and think more about building a business that is unique to you and feels good to you. I also touch on aspects of marketing and branding and what some of my favourite business tech tools are.

To find out more about me and what I do you can visit:

Liz's website

Liz's instagram

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In this episode I chat to Alice Benham a business and marketing strategist, podcast host and monochrome enthusiast! Her job is to help you connect with the big picture of your business and inject the support and expertise that will get you there, on your terms.

With a focus on having fun whilst you grow, her expertise centres around helping you to discover your mission, communicate your vision and values, put in place systems and processes that work for YOU, and develop and implement the strategies that enable you to work towards, and smash, YOUR goals, whatever they may be.

In this episode we talk about:

What does the word strategy actually mean

What the core foundations of your strategy should be

When is the best time to put together your business strategy

What are some of the mistakes people make and things they do well when it comes to business strategy

You can find out more about Alice and her work:

Her Foundations First programme

Her Instagram

Starting the Conversation Podcast

Her mailing list

Tools that were mentioned in the episode:

AB x Sigh Studio Planners

Asana

Trello

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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Luci runs Eileva Tide Studio; a branding, web and creative design and strategy studio for female-run businesses. Luci has been designing brands and websites for almost 10 years and takes a unique, holistic approach to her design work. Her design and strategy is very intuitively led to ensure the end result resonates both with her clients and their dream target market. She also has launched products and programmes for herself and clients over 50 times and in this episodes shares lots of helpful information about what she has learnt over the years.

In this episode we talk about:

Why launching can be great for business

How to nurture your audience before a launch

What are some of the mistakes that people make when launching

What launching might look like for a product based business

What tech tools can help create a successful launch

You can find out more about Luci and her work:

Luci's website

The Creative VA Course

Luci's Instagram

Done-for-you Launch Support

Launch and Bloom which is a 6 months mastermind to help you build an ever repeatable launch strategy that is unique to your business.

Tools that were mentioned in the episode:

Fomo

HotJar

Thrivecart*

(*this is an affiliate link)

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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Yvie Ormsby is a creative sidekick, small-biz champion, colour-lover and the founder of Yoco Studio. She helps women with big ideas amplify their business with bold and playful branding and creative content that is as packed full of personality as they are.

In this episode we talk about:

Different ways that small business owners can niche their business

How to make niching work for you

What should consistency look like for a small business

How to do business in a way that feels good for you

Find out more about about Yvie:

Her new offer helping businesses stay consistent on social media called Content Booster

Yvie's website

Yvie's Instagram

Yvie's Pinterest

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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In this episode I chat to Lucy Werner who is the founder of The Wern, a boutique consultancy for publicity & design. She has 17-years publicity experience both in-house and for some of London’s top agencies. In May 2021, she created HypeYourself.com an online DIY PR & brand platform for small businesses. She has written a best-selling book Hype Yourself and her second book Brand Yourself is available for pre-order now, written with the co-founder of her two children and creative director Hadrien Chatelet.

In this episode we talk about:

How to think of your business as a magazine when working out what to talk about

How to show a little ankle without feeling like you have to bare all

Some of the mistakes that Lucy see's small businesses making

Lot's of amazing tips for finding PR opportunities

And also why branding is important for small businesses

You can find more from Lucy:

Pre-order her new book

Visit her website

Visit her Instagram

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Brand Yourself: A no-nonsense brand toolkit for small businesses

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Sahar is a Pinterest Marketing and Business Strategist who’s on a mission to help impact driven women grow profitable businesses without sacrificing family.

After launching her wellness blog, Earth and Spoon in 2017 she was frustrated with the lack of traffic and decided to test drive Pinterest. Within 90 days, she increased her traffic by 300% and reached over 2 million monthly views on the platform a year later.

In this episode we talk about:

What sort of content you should be sharing on Pinterest

Why it is not a social media platform

About her business and how it has grown and how she invested in her learning

What to do and what not to do when it comes to Pinterest

Why Pinterest is the platform for introverts

Find more about Sahar at her work:

Get Sahar's 7 Proven Pinterest Strategies You Need to Know - Free 30 Page Handbook

Sahar's website

Sahar's Instagram

Sahar's Facebook

Sahar's Pinterest

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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In this episode I chat to Emma Worrollo who has created Playful Den. Emma is an expert in the theory of play. Play is one the most natural human states we long to be in. But the journey to the adult-side is full of social conditioning and expectations which make us lose touch with our inner child. We forget how to play. We start feeling awkward about being silly. And somewhere in the process our dreams can start to seem childish or no longer relevant. We move away from who we once felt determined and destined to be. Play can bring that piece of you back.

In this episode we chat about how we can be more playful in our businesses, how to balance work and play, how to resist turning all of our hobbies into business and we also talk about Emma's experiences running her own small business.

You can find out more by visiting:

Playful Den's website

Playful Den's Instagram

Playful Den's Patreon

People Who Play Podcast

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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Fizz Goes Pop is the colourful brainchild of Lizzie Lafrate, a creative with a penchant for all things colourful and shiny, there is in fact every chance she was a magpie in a past life. Her mission is to create lovely wearable art, made with love and attention to detail.

Her background in graphic design pokes through into everything she does, be it wearable art in the form of juicy mirror perspex jewellery or her beautifully bold monogram and letter plaques.

She is based in Cardiff, but travels to markets (outside of COVID!) all over the UK.

In this episode we talk about:

Lizzie’s winding career path to the point she started her business

How the business evolved and changed over time

How she uses her instagram community to influence what she designs next

What some of the struggles have been working for herself

Find out more about Fizz Goes Pop:

The new peonies collection

Fizz Goes Pop Website

Fizz Goes Pop Instagram

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In this episode I am joined by Dave Linton. Dave is an innovator, social entrepreneur, thought leader, mentor of social enterprises, motivational speaker and the founder and CEO of award-winning Madlug C.I.C. which won the Social Enterprise UK consumer facing award in 2018. In 2019 Dave went on to win the prestige titles of GBEA Entrepreneur of the year for Northern Ireland and Entrepreneur for Good for the UK.

Prior to beginning his journey with Madlug, Dave was a youth worker for over 20 years. and for the past six years he has also become heavily involved in mentoring and raising awareness of social enterprises.

In the episode we talk about:

The story of how Madlug got started

How Madlug gives kids in care their dignity back

How Dave came up with the name and the process of branding Madlug

Which book inspired their brand building the most

What marketing has worked well for them and what hasn’t

Find out more about Madlug:

Madlug website

Madlug for Business

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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In this episode I chat to Aime Cox-Tennant all about blogging and how brilliant it can be for small businesses. Aime is a small business expert and founder of Bristol-based marketing agency, Studio Cotton. She and her team support creative indie businesses with stunning brand identities, wonderful websites, and pragmatic marketing campaigns, as well as sharing heaps of advice and bitesize tips via their popular blog and pretty-in-pink Instagram.

In the episode we talk about:

Why blogging can be a great way to attract people to your website

Coming up with ideas for blog posts

Repurposing blog posts to make the most out of your content

And we chat a fair amount about Instagram too

Find out more about Aime and Studio Cotton:

Studio Cotton Website

Studio Cotton Blog

Studio Cotton Instagram

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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Mutsa is the designer and creator of The Kindred Workshop, selling handcrafted ceramic earrings. Having been made redundant in 2020, Mutsa started experimenting with clay during the first national lockdown, creating a little collection of earrings for herself. She eventually turned her new lockdown hobby into a small business that she now runs from home with the help of her husband Dan. Mutsa is passionate about turning lumps of clay into beautiful, unique pieces. Her products come in low waste packaging as she strives to be more friendly to the earth. You can find her shop on Instagram @thekindredworkshop

We talk about:

Selling your products exclusively on instagram

The highs and lows of working for yourself

Creating boundaries when running your own business

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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Lynsey founded and runs Littleboxofbooks.co.uk. They provide inclusive and representative books to families and schools, helping more children see themselves in the books they read and helping all children better understand the world and their place in it. They are all about making sure children read from diverse bookshelves, bookshelves that show diversity in race, culture, family set up, representations of disability and gender roles so that we can grow a generation of kind and compassionate humans, who understand, accept and expect diversity.

In this interview we talk about:

The highs and lows of running a small business
How PR can really help grow your brand
Some of the discomforts of growing a team
About the branding process and how Little Box of Books came to be
And also what marketing has worked well and what not so much

Check out the links below to find out more information about Little Box of Books and also other references made in the episode.

Little Box of Books Website

Little Box of Books Twitter

Little Box of Books Instagram

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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Welcome to Episode Thirteen with Liz Mosley

In this final episode of Season 1, it is a solo episode with host Liz Mosley. She does a round up of the common themes and lessons that have come out of this first season. There are a 11 summary points and reflections.

She talks about:

Showing up in your business in ways that feel safe and comfortable for you
Seeing your business as an experiment and being willing to try new things
Forgetting about perfection and not waiting to do things until they are perfect (spoiler - they won’t ever be)

See more from Liz:

Liz’s website

Liz’s instagram

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Welcome to Episode Twelve with Kei Maye

Kei Maye is a Creative Consultant, Educator and the Founder of the platform Creative Champs. Her experience is multi-disciplinary within the creative arts industries, ranging from freelancing to licensing to art based product selling.

She founded the Creative Champs platform to provide education, tools and resources to kick-start the careers of visual artists, designers and creative business owners.

We talk about:

Why it is great for your business to sell digital products
What some of the pitfalls are when buying online courses
What you should look out for when signing up to an online course or programme

See more from Kei:

Kei’s Instagram

Creative Champs Instagram

Creative Champs Podcast

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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Welcome to Episode Eleven with Josephine Owusu

Josephine is a Strategic thinker & Operations specialist with over a decade of experience working with award winning corporate Media companies and thriving startups, managing creative teams & large multi-6 figure production budgets for brands including Cartoon Network & Boomerang.

She works 1-1 with Creative female founders who want to grow their businesses, but are overwhelmed by how they can do this. Josephine gives her clients a unique perspective on the systems and processes that they need to grow. Her framework gives her clients the clarity and confidence that they need to achieve their goals in life and business.

We talk about:

Why the behind the scenes of your business is so important
How your customer service impacts the impression people have of your brand
What tools you can use to stay organised and on top of things as small business owner
Automation - and some of the many ways you can save yourself time by improving the systems and automations you have in place

See more from Josephine:

The Owusu Collective Website

Josephine’s Instagram account

In the episode we talked about lots of tools that can be used. Here they are listed and linked below:

Trello

Asana

Dubsado*

Notion

Dropbox

Zapier

Loom

Later

Planoly

links marked with an asterix are affiliate links.

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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Welcome to Episode Ten with Bryn Frere-Smith

Bryn founded and works for Blue Bear Coffee Co. They are a social enterprise that raises money and awareness for organisations fighting human trafficking and modern slavery, through coffee.

We talk about:

Why and how Bryn started Blue Bear Coffee
How he has found marketing the business - what has worked and what hasn’t
The importance of having a passion for the cause of your business
Why Bryn decided to share his story and be the face of the business

See more from Bryn and Blue Bear Coffee:

Blue Bear Coffee’s Website

Blue Bear Coffee’s Instagram

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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Welcome to Episode Nine with Laura Leigh Chapman

Laura is a brand messaging mentor and communications consultant for creative folk with big hearts and big dreams. She helps them to get clear, connect with their people and confidently bring their full self to their business. She has been working as a communications pro, with businesses large and small for over 15 years, supporting them with communications strategy, planning, messaging and lots and lots of writing.

She is all about supporting more fabulous people - like you - to tell your business stories, own your awesomeness and feel comfortable and confident sharing who you are, what you do and why you do it.

We talk about:

How important boundaries are when sharing your story
How to write a brilliant about page
How to tell a compelling story for your business
How to show up online in a way that feels good to you

See more from Laura:

You can mostly find Laura handing out on Instagram

Her Honest Words newsletter, is where she goes a bit more in depth with thoughts and feelings around your brand messaging and being your full self.

Her free Facebook group - Clear and Confident Creatives - is a lovely community of like-minded creative folk, and a place where she share’s more detail and regularly goes live and posts videos on all things messaging and communications.

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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Aiste is a personal branding photographer, based in Lewes, a small town in East Sussex. Available all across UK + beyond! She helps intuitive entrepreneurs show up online with confidence by creating brand photography that captures their unique personality and brand values, so they can connect with their ideal audience from the moment they land on their website or social media.

We talk about:

How to create your own brand photography
How to make the most of professional photographs you have taken
How to overcome the discomfort and show up online
How to use photography to communicate your story and your values

See more from Aiste:

Aiste’s website

Aiste’s Instagram

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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Ola is a full time content creator, mum of 3 and wife. Her background is in brand partnerships and Media, previously global brand partnerships manager at TikTok and prior to that Head of beauty, fashion and media brand partnerships at global media and entertainment. She is very humbled that last year she was able to make the transition from her 9-5 to become a full time content creator along side her family aka The Pelo Fam. They share open and honest content all about Family and a lot of Food. Your Tiktoking, Plantain loving family. There isn't a day that she is not thankful that they get to be professional joy bringers as a family. If it makes them smile, you'll be sure to see them sharing it so they can bring others in on that joy too.

We talk about:

How to stand out on Instagram and TikTok
How to delight and bring joy to your audience
Why you need to be innovating now with whatever number of followers you have
How to create content that makes people feel something

See more from Ola:

Ola’s Instagram

Ola’s TikTok

Ola’s YouTube

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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In this episode I am joined by Suzy Darke. Suzy is a copywriter and visibility coach. She loves working with people who have invested their hearts in their businesses. She helps business owners tell their stories and get more visible in a way that feels good and true to them but also helps to grow their business.

We talk about:

How words can be powerful in how you tell your story
Creating copy that feels good and is also kind and supportive for your customers and clients
Getting out of your comfort zone but from a place of safety
How to share your personality in your business in a way that feels good to you

See more from Suzy:

Suzy’s Instagram

Suzy’s Website

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosle

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In this episode I am joined by Xanthe Berkeley. Xanthe is a photographer, video creator, stop motion artist and educator. Shooting lifestyle portrait photography for families and women, guiding and inspiring others to start shooting video and make their own films, through her workshops and online film courses and working with various brands creating videos, stop motions and photos to be shared across their social media channels.

We talk about:

Why video can be a great tool for sharing your story
How to get started if you feel uncomfortable about video
Ideas for how to create engaging and creative videos
Apps that can help with editing video on your phone

See more from Xanthe:

Xanthe’s Website

Xanthe’s Instagram

Xanthe’s Instagram - courses

Xanthe’s Pinterest

Xanthe’s Online courses

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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In this episode I chat to Lucy Lucraft all about the benefits of podcasting as a marketing tool. Lucy is an award nominated freelance journalist and podcast producer based in Brighton. A former travel writer she has bylines with The Sun, Express, Lonely Planet, Stylist, Red, The Pool and Mother & Baby but now focuses on helping womxn make podcasts while making her own!

We talk about:

Why podcasting is great for building your brand
What are some of the mistakes people make
Important things to think about when considering starting a podcast
Tips for creating artwork and choosing music that reflects the podcast well

See more from Lucy:

Lucy’s Podcast with Aja Barber

Lucy’s Podcast What She Said

Lucy’s Website

Lucy’s Instagram

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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Welcome to Episode Three with Menekse Stewart

In this episode I am joined by Menekse Stewart. Menekse is an SEO specialist, marketing nerd and creative business cheerleader. Her name is pronounced meh-neck-sheh and she is a marketing consultant, with over 15 years’ experience specialising in Search Engine Optimisation and organic traffic (where organic means “natural” or “free” as opposed to lacking in pesticides). Creative business is where her passion lies, and she LOVE helping designers and makers generate more sales from their online platforms so they can focus on doing what they do best: creating and making the world a more beautiful place.

We talk about:

Why email marketing is so important for a small business
Our love of Flodesk*
How to make the most of evergreen email content and make your life easier
Best design practices when designing your emails

See more from Menekse:

Menekse’s Website

Menekse’s Instagram

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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Welcome to Episode Two with Luke Tonge

In this episode I am joined by Luke Tonge and we discuss brand strategy and what things small business should be considering and thinking about before they even get to the design stage of their branding. Luke is a graphic designer, lecturer, and events wrangler in Birmingham. He specialises in identity & editorial work for brands, agencies and charities. As an introvert he finds it ironic to now spend most of his time on some sort of stage. He's a visiting lecturer at Birmingham City University and co-director of Birmingham Design, the organisation responsible for the Birmingham Design Festival & Glug Birmingham.

We talk about:

What Brand Strategy is

Why it is important to put the work in with the strategy stage of the branding process

Tips for finding out about your audience and what they want

Working out what your USP is as a business

See more from Luke:

Luke’s Website

Luke’s Twitter

Luke’s Instagram

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

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Welcome to the Building Your Brand podcast, with me Liz Mosley

In this introductory episode I tell you a little about my journey as a graphic designer and share why I’m so passionate about helping small businesses use branding to tell their authentic story and find the right clients.

I talk about:

The secret of good branding

How I got to where I am today

Marketing and its relationship to branding

And a bonus drinking game (!)

Branding and marketing illustration reference in the episode

To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Please subscribe so you never miss an episode and do think about leaving me a 5* rating and review on Apple Podcasts as it really helps me reach more listeners.

Building your Brand: Recent Episodes

Liz Mosley