What if confidence isn't something you're born with, but something you earn? In Part 1 of this conversation, Ambrosia sits down with industry educator Travis Parker to explore the mindset behind lasting success. Together they discuss accountability, overcoming self-doubt, learning through failure, public speaking, teaching, and why confidence is built through action, not perfection. Whether you're a hairstylist, salon owner, educator, or creative entrepreneur, this episode will challenge the way you think about growth and remind you that your greatest opportunities often begin outside your comfort zone.
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Confidence is built through experience, not before it.
Accountability creates growth while excuses keep us stuck.
Mistakes are valuable when you're willing to learn from them.
Teaching others often accelerates your own learning.
Great communication builds stronger relationships and careers.
Practice creates confidence, clarity, and momentum.
Success looks different for everyone, but growth always requires action.
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Being busy doesn't always mean your beauty business is growing. Sometimes, it simply means you've become very efficient at doing more of what's already exhausting you. In this episode of the Successful Stylist Academy Podcast, Ambrosia Carey explores how hairstylists, salon owners, and creative professionals can redefine success, recognize new business opportunities, and diversify their income with purpose, without chasing every new trend. You'll learn how curiosity can help you identify the real problems inside your business, recognize unmet needs, and build income streams around work that feels meaningful. Ambrosia also shares why sustainable growth requires more than strategy: it requires stronger habits, an openness to learning, and a willingness to rethink your relationship with money, success, and scarcity.
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KEY TAKEAWAYS:
How to recognize the difference between meaningful progress and busywork
Why constant busyness is not the same as building a successful beauty business
How curiosity can help you identify problems, opportunities, and unmet needs
Why hairstylists should diversify their income by solving meaningful problems, not simply chasing trends
How to evaluate whether your current business still supports the life you want to create
Why burnout can be a sign that your habits, priorities, or definition of success need to change
How opportunity recognition can lead to new services, education, partnerships, and revenue streams
Why continuous learning and releasing ego are essential for long-term business growth
How scarcity and fear can limit the opportunities you're able to recognize
How to build sustainable habits that support your health, creativity, income, and future self
Success isn't a final destination. It's an ongoing process of paying attention, staying curious, and asking yourself what problem you feel genuinely called to solve next.
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What happens when you finally achieve the success you worked so hard for, but still feel exhausted, disconnected and unsure of what comes next? In this episode, Ambrosia Carey sits down with hairstylist, life coach and retreat host Misty Jayne to unpack the hidden emotional cost of success in the beauty industry. Misty shares how paying off $48,000 of debt transformed her relationship with money, gave her the confidence to become an independent hairstylist and eventually led her to help other beauty professionals move beyond burnout, hustle and the pressure to constantly achieve. Together, they explore financial literacy for hairstylists, fear of success, decision fatigue, overconsumption and why creating more space, not adding another goal, may be the key to building a life that genuinely feels like your own.
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Key Takeaways:
Earning more money doesn't automatically create financial stability.
Financial literacy and a clear plan can give hairstylists the confidence to make major career decisions without operating from survival mode.
Becoming an independent hairstylist isn't automatically the path to more money, freedom or fewer working hours.
The instant gratification hairstylists receive behind the chair can make long-term goals and delayed rewards feel especially difficult.
Familiar stress can feel safer than unfamiliar peace, and how that keeps us trapped in patterns we say we want to escape.
Fear of success, judgment and outgrowing the expectations of others can quietly sabotage personal and professional growth.
So many successful hairstylists reach burnout after building the career, salon or business they thought would make them happy.
Decision fatigue, overconsumption and constant exposure to other people's advice can disconnect you from your own voice.
Simplicity often becomes the goal after success, and how to separate what you genuinely want from what you believe you "should" pursue.
Creating white space, changing your routine and stepping away from constant productivity can restore clarity, creativity and connection.
Discomfort is part of meaningful change, and small, intentional choices can help you build a life that feels more peaceful and sustainable.
Misty's Costa Rica retreat is helping experienced beauty professionals disconnect from outside expectations and reconnect with themselves.
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Are you constantly looking for one more podcast, book, course, or AI prompt before you finally take action? In this episode, Ambrosia Carey explores the Information Trap...how learning can quietly become a form of procrastination. Discover why confidence is built through action, not certainty, and how trusting yourself with what you already know can unlock the momentum you've been waiting for.
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Learning is valuable, but it becomes a problem when it replaces taking action.
Consuming more information often creates the illusion of productivity without producing real results.
Many entrepreneurs aren't looking for more knowledge, they're looking for certainty.
Confidence isn't built by researching; it's built by taking imperfect action.
The fastest way to gain real-world knowledge is through experience, not endless preparation.
Your own experiments will teach you more than copying someone else's blueprint.
The 5% Method reduces pressure by focusing on one small experiment instead of chasing perfection.
Overplanning often becomes another way to avoid the discomfort of creating.
Information inspires, but implementation transforms your business and your life.
The "illusion of explanatory depth" reminds us that understanding something isn't the same as being able to do it.
Consuming content delivers quick dopamine, but lasting progress comes from consistent execution.
Taking classes, saving tutorials, and buying courses only matter if you practice what you learn.
Learning has become a socially acceptable form of procrastination for many creative entrepreneurs.
The real fear usually isn't failure, it's being seen and receiving feedback.
Asking yourself, "What am I avoiding by learning this?" can reveal what's truly holding you back.
A healthy goal is to spend significantly more time creating than consuming information.
Motion feels productive, but only action produces measurable outcomes.
Your next breakthrough is likely waiting on the other side of the project you've been avoiding.
Trust yourself with the knowledge you already have instead of waiting until you feel ready.
The life and business you want won't come from more information, it will come from proving to yourself that you're willing to act.
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Have you ever felt like you're waiting for the right time, more confidence, or complete certainty before making your next move? In this special episode, Ambrosia Carey & Misty Jayne share why certainty is one of the biggest reasons creative business owners stay stuck. We'll explore the hidden beliefs that keep us waiting, why confidence comes after action, and how small decisions create momentum. If you've been overthinking your next step in business or life, this episode will help you stop waiting for permission and start trusting yourself instead.
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Key Take-aways:
Waiting for certainty often delays the very growth you're looking for.
Confidence isn't something you find before taking action. It's something you build by taking action.
Most creative business owners mistake overthinking for preparation.
Small decisions made consistently create far more momentum than waiting for the perfect opportunity.
Learning to trust yourself is one of the greatest competitive advantages you can develop.
Progress comes from experimentation, not perfection.
Your future is shaped more by the decisions you make today than the certainty you wish you had.
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Want to attract more clients without constantly chasing the next marketing trend? In this episode of the Successful Stylist Academy Podcast, Ambrosia Carey shares three essential business audits every hairstylist, salon owner, and beauty entrepreneur should complete each quarter. Learn how to improve your client journey, eliminate broken links and outdated offers, simplify your website and booking experience, and use business data to make smarter marketing decisions. Discover how small maintenance tasks compound over time to create a more profitable, sustainable beauty business while improving the client experience from the very first click.
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Key Takeaways:
Audit your client journey to make booking simple, seamless, and frustration-free for first-time visitors.
Identify and fix broken links, outdated pricing, expired affiliate links, and old resources that could be costing you clients.
Reduce unnecessary clicks and decision fatigue to increase website conversions and appointment bookings.
Use AI tools like Claude, ChatGPT, Gemini to review your website through the eyes of a first-time client and uncover hidden friction points.
Regularly review analytics to determine which marketing efforts, offers, and resources are actually driving results.
Focus on maintaining and optimizing your existing business assets instead of constantly creating new marketing strategies.
Build a stronger marketing funnel by connecting your website, social media, blog posts, podcasts, Pinterest, and lead magnets into one cohesive client journey.
Learn why compounding small improvements over time creates long-term business growth, increased profitability, and a more sustainable career behind the chair.
Discover how quarterly business audits can help you make better decisions, improve client experience, and create systems that continue working for you long after they're built.
Download Ambrosia's free 10-Day Business Challenge to begin implementing one simple action each day toward building a healthier, more profitable beauty business.
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Feeling stuck in your business? The problem may not be what you think it is.
In this episode, Ambrosia Carey shares why so many beauty professionals stay trapped in overwhelm, information overload, and analysis paralysis. Learn how to identify the real bottleneck in your business, filter out advice that doesn't apply to your goals, and create clarity around your next step.
If you've been working hard but not seeing the progress you want, this episode will help you focus on what matters most.
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Key Take-aways:
The Problem You Think You Have Is Often Not the Real Problem.
Many business owners focus on visibility, marketing, or followers when the real issue is retention, systems, communication, or decision-making.
Most entrepreneurs don't need more information, they need a better filter for deciding what information actually applies to them.
Constantly researching, planning, and consuming content can feel productive, but often becomes a form of procrastination.
Trying to fix marketing, pricing, retention, leadership, and content simultaneously creates overwhelm. Progress comes from solving one bottleneck first.
Curiosity, communication, and asking deeper questions often reveal solutions that surface-level strategies miss.
Before taking advice, consider whether the person is solving the same problem, in the same season, and pursuing the same outcome.
Most people aren't waiting for information, they're waiting for certainty. The fastest way to gain confidence is to take the next small step.
When you identify the real problem and focus your attention on the right solution, growth becomes much easier and more sustainable.
Think your business needs more marketing? Think again.
In this episode, Ambrosia Carey shares why most beauty professionals don't have a marketing problem, they have an order problem. Learn the five foundations of sustainable business growth, from client experience and retention to referrals, value, and visibility.
If you've been posting more, working harder, and still not seeing the results you want, this episode will help you identify the real bottleneck holding your business back.
Plus, discover which business archetype you fall into and the simple shifts that can create more growth without burnout.
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Key Take-aways:
Many beauty professionals assume they need more visibility, followers, or content. In reality, growth often stalls because of weaknesses in retention, referrals, client experience, or value creation.
The strongest businesses create an experience worth talking about. Marketing may attract attention, but exceptional experiences create loyalty, trust, and word-of-mouth referrals.
Increasing retention by even a small percentage can generate thousands of dollars in additional revenue without attracting a single new client.
Referred clients often arrive with built-in trust because someone they already know has recommended your business.
Sometimes the solution isn't increasing volume, it's increasing the value you provide through better services, experiences, systems, and client outcomes.
Marketing doesn't fix weak systems. It magnifies them. Strong businesses focus on experience, retention, referrals, and value before scaling visibility.
Whether you're the Visibility Addict, Technician, Discount Queen, Busy But Broke Stylist, or Foundation Builder, identifying your patterns can help reveal your next opportunity for growth.
Consumers are craving authenticity, conversation, and connection. Community-based content is becoming more effective than highly polished marketing.
Email lists, podcasts, downloads, partnerships, and communities create long-term stability that isn't dependent on changing social media algorithms.
Before investing more time into marketing, ask yourself: If 100 new clients showed up tomorrow, would your business retain them, serve them well, and turn them into advocates?
The fastest-growing businesses aren't trying to fix everything at once. They're identifying the next bottleneck and focusing their energy where it will create the greatest impact.
Growth becomes easier when you understand whether your challenge is retention, referrals, pricing, value, or visibility...and stop treating every issue like a marketing problem.
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What separates hairstylists who burn out from those who build thriving careers for decades? In this episode, Ambrosia sits down with salon owner and hairstylist Travis Noel to explore the often-overlooked skills that create true longevity behind the chair.
With more than 30 years in the industry, Travis shares powerful insights on communication, confidence, comparison, abundance mindset, mentorship, failure, and why hairstylists are actually in the people business, not the hair business.
Together, they unpack why technical skills alone aren't enough, how to stop comparing yourself to other stylists, what it really takes to build confidence, and why community may be the most valuable asset a hairstylist can have.
If you've ever struggled with self-doubt, career direction, difficult salon environments, or simply wondered how to create a career you still love years from now, this conversation is packed with wisdom, perspective, and practical encouragement.
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Key Takeaways
Hairdressers aren't in the hair business, they're in the people business. Hair is simply the vehicle through which connection, communication, and transformation happen.
Technical skills may get clients in your chair, but communication, emotional intelligence, and relationship-building are what create long-term success.
Confidence isn't something you magically achieve. It's built through experience, repetition, failure, and the willingness to keep showing up.
Comparison kills joy. The most successful stylists learn to replace comparison with inspiration and focus on their own unique path.
There is no final destination where you've "figured it all out." Even the most experienced hairstylists are still learning, evolving, and growing.
An abundance mindset creates opportunity. Scarcity focuses on limitations; abundance focuses on possibilities and action.
Success requires both boundaries and effort. While protecting your energy matters, there is no substitute for consistent hard work.
Failure is not proof that you're not talented, it's part of the process of becoming skilled, resilient, and confident.
The salon environment may not always be perfect, but learning to navigate different personalities is a valuable career and life skill.
Mentorship matters at every stage of your career. Even mentors need mentors.
Community is essential, especially in an era where many stylists work independently in salon suites.
The hairstyling industry is filled with people who want to help. Don't be afraid to reach out, ask questions, and seek support.
When people feel beautiful, they do beautiful things. The impact of a hairstylist extends far beyond the service itself.
True success isn't just financial. It's creating a career that allows you to experience joy, purpose, growth, and fulfillment behind the chair.
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*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-WEB:6c8ad801-6340-4b9a-a179-43ef7fccd7ee-5" data-turn-id-container= "request-WEB:6c8ad801-6340-4b9a-a179-43ef7fccd7ee-5" data-testid= "conversation-turn-12" data-scroll-anchor="false" data-turn= "assistant"> What if your income wasn't tied to every appointment on your calendar?
In this episode, Ambrosia Carey breaks down how hairstylists can create income beyond the chair without adding more stress, burnout, or busywork.
Learn the four types of income, the biggest mistakes stylists make when diversifying, and practical ways to build more freedom, security, and flexibility into your career.
If you've ever wondered what's next beyond being fully booked, this episode is for you.
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Key Take-aways:
Multiple Income Streams Should Create Freedom, Not More Work
Many stylists hear "diversify your income" and immediately start piling on additional responsibilities. The goal isn't to create five new jobs. The goal is to create options and reduce dependency on a single source of income.
Active Income Is Important...But It Shouldn't Be Your Only Plan
Behind-the-chair services are valuable and often the foundation of a successful career. However, relying exclusively on active income means your earning potential is always tied to your time, energy, and physical capacity.
There Are Four Types of Income Every Stylist Should Understand: Active Income, Leveraged Income, Asset Income, and Investment Income all serve different purposes. 4. Building wealth often means gradually moving beyond income that depends solely on your physical presence.
Most Stylists Try to Build Too Much, Too Fast. ie Courses, coaching, YouTube, podcasts, memberships, and affiliate marketing can all work. The mistake is trying to launch everything simultaneously instead of focusing on one opportunity at a time.
Specialization Creates Leverage: The more known you become for solving a specific problem, the easier it becomes to create education, products, partnerships, and opportunities around that expertise.
Many stylists struggle with content and product ideas because they're looking for inspiration in the wrong places. The best opportunities are often hiding in the questions clients ask every day.
Build Distribution Before You Need It: An audience isn't just about followers. It's about having a way to share your message, products, services, and expertise with people who already trust your work.
The strongest income opportunities often come from what people are already asking you for, not from whatever business model happens to be popular online.
Creating income beyond the chair doesn't mean leaving the beauty industry. It means having the ability to make decisions from a place of choice instead of necessity.
The most successful stylists don't usually build multiple income streams overnight. They build one, stabilize it, then build the next. Sustainable growth almost always beats rapid expansion.
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Most creative entrepreneurs learn how to make money, but not what to do with it next.
In this episode, Ambrosia Carey breaks down the often-overlooked side of business: how to think about money after you earn it. From profit vs. revenue to lifestyle inflation, investing, and long-term financial strategy, this conversation helps hairstylists, service providers, and creative founders understand how to build real freedom, not just income.
If you've ever felt financially successful on the surface but unsure how to grow, protect, or multiply your money, this episode will shift how you think about your business and your future.
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Key Takeaways:
Making money and building wealth are two different skills, and many creative entrepreneurs master earning without learning how to grow or protect what they make.
Revenue can look impressive from the outside, but true financial clarity comes from understanding profit after expenses, time, and operational costs are accounted for.
High-ticket services do not always equal high income when you break them down hourly and factor in product, rent, taxes, and overhead.
Lifestyle inflation can quietly limit financial freedom when every income increase is immediately matched with higher spending.
Financial growth comes from asking better questions, not just working harder...especially around how money is being used beyond day-to-day expenses.
Long-term wealth is often built quietly through intentional decisions like saving, investing, and diversifying income sources.
Money should be treated as a tool, not something reserved for "financial people," and understanding it creates more control and confidence.
Founders should understand basic financial buckets like cash reserves, high-yield savings, retirement accounts, and business reinvestment.
Strategic reinvestment is different from emotional spending disguised as business growth, and recognizing that difference is critical.
Diversifying income and assets reduces financial vulnerability and creates more long-term stability and flexibility.
Asking simple questions like "Am I paying myself properly?" or "Is my money working for me?" can shift your entire financial trajectory.
Financial awareness is more important than perfection, starting the conversation early leads to better decisions over time.
You don't need a massive financial breakthrough to build freedom: consistent, intentional decisions can create options over time.
True success isn't just about income, it's about having the flexibility, time, and choices to design your life on your terms.
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Have you ever made a decision in your business and immediately thought… why did I just do that?
In this episode, Ambrosia Carey breaks down the hidden patterns driving your decisions; like the "prover" and the "people pleaser", and how they may be running your business without you realizing it.
If you've ever overcommitted, struggled to say no, or felt stuck in patterns that no longer serve you, this episode will help you understand why, and how to start making more aligned decisions.
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Key Take-Aways:
Many business decisions aren't logical, they're driven by older versions of you that learned how to survive, not necessarily thrive.
The "prover" shows up as ambition but is often rooted in the need to validate worth, relevance, or success.
The "people pleaser" looks like kindness on the outside but can lead to self-erasure and long-term resentment.
The sunk cost fallacy keeps you committed to identities and patterns that no longer serve you simply because you've invested so much into them.
Dopamine reinforces the pursuit of opportunity, which can make you addicted to chasing instead of choosing what's aligned.
Loss aversion causes you to make decisions based on avoiding perceived loss rather than pursuing intentional growth.
Chronic over-functioning is often mistaken for commitment, but it can actually be a form of self-abandonment.
Saying no can trigger guilt when your identity has been tied to being helpful, available, or "the one who makes it work."
People-pleasing behaviors are often a nervous system response (fawning), not just a personality trait.
Overgiving without honest consent will always lead to resentment, even if it looks like generosity on the surface.
Awareness is the first step, identifying which version of you is making decisions creates space for better choices.
The goal isn't perfection, it's recognizing when you're operating on autopilot and choosing alignment over familiarity.
The question "Is this aligned or just familiar?" can completely shift how you make decisions in your business.
Your business is shaped by repeated decisions, if those decisions come from unexamined patterns, you may build a life you didn't consciously choose.
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Have you ever avoided a difficult conversation with your team, hoping it would resolve on its own?
In this episode of the Successful Stylist Academy, Ambrosia Carey breaks down the real reason salon culture falls apart, and why it's not pricing, marketing, or retention… it's leadership.
This conversation is for salon owners who are struggling with team dynamics, gossip, staff turnover, and the uncomfortable truth that the culture of your salon is a direct reflection of the conversations you are (or aren't) having.
Backed by real industry data and personal experience, Ambrosia shares the true cost of avoidance, the most common leadership mistakes salon owners make, and a clear 4-step framework for having hard conversations with confidence.
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Key Take-Aways:
Avoiding hard conversations doesn't protect your team, it protects the behavior that is driving your best people away.
Salon culture is not built through policies or meetings, it is shaped by the conversations you choose to have and the ones you avoid.
High staff turnover in salons is often not a compensation issue, it is a leadership and culture problem rooted in poor communication.
Indirect communication (group texts, vague meetings, passive reminders) weakens leadership credibility and rarely solves the issue.
Gossip is inevitable in close team environments, but failing to address it directly allows it to become part of the culture.
The fear of "losing a stylist" often leads to protecting the wrong person, while your strongest team members quietly disengage or leave.
The cost of avoiding conversations compounds over time, what could be solved in minutes can turn into full team breakdowns.
Effective leadership conversations require privacy, clear observation (not accusation), curiosity, and defined expectations.
Clarity is kindness; when expectations and consequences are not communicated, it creates confusion and erodes trust.
The culture of your salon is a direct reflection of your behavior as a leader, your team will mirror what you tolerate and model.
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What happens when you've built a successful career as a hairstylist or salon owner, but it no longer lights you up?
In this episode of the Successful Stylist Academy, Ambrosia Carey dives into one of the most uncomfortable and rarely talked about realities in the beauty industry: outgrowing your own success.
From burnout caused by success (not failure), to the difference between scarcity and abundance mindsets, this episode explores how to navigate the next chapter of your career without blowing everything up...or staying stuck.
If you've ever felt fully booked, financially stable, and still unsure if this is what you want long-term… this conversation is for you.
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Key Take-aways:
Burnout doesn't always come from struggling, it often comes from succeeding at something that no longer aligns with who you're becoming.
The question "what do I do when this no longer lights me up?" isn't a crisis, it's a sign you've built something real enough to outgrow.
Most stylists operate in a scarcity mindset without realizing it, which shows up in comparison, fear-based decisions, and reactive behavior.
Abundance thinking isn't about positivity...it's about strategy, ownership, and building systems that support growth.
The difference between stylists who stay stuck and those who grow is often the language they use: both out loud and internally.
Success in the industry doesn't guarantee fulfillment, and evolving your path is a natural part of long-term growth.
Courage, not confidence, is what allows you to make aligned decisions, especially when something no longer feels right.
Many stylists never face this question because they never build enough success to outgrow...making this a higher-level problem.
You don't need to blow up your career or stay stuck, you need to get honest about what your current success has taught you.
The three most important questions to ask yourself are: what makes time disappear, what have you learned that's more valuable than the work itself, and what would you build if money wasn't the deciding factor.
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AI isn't replacing hairstylists, but it is changing your clients, their spending habits, and how they choose who to book with.
In this episode, Ambrosia Carey breaks down what's really happening in the beauty industry and how stylists can use AI to their advantage instead of falling behind. From saving hours on admin work to improving client retention, pricing, and marketing, this episode walks you through 10 practical ways to work smarter, not harder.
If your books feel less stable, your income feels tighter, or you're unsure how to adapt to industry changes, this episode will give you clear, actionable steps to create more consistency, efficiency, and long-term growth in your salon business.
Want a simpler way to grow your business without burning out? SSA LAB is where we do that.
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If you missed last weeks episode, tap HERE
Key Takeaways:
AI is not replacing hairstylists, but it is impacting clients' income and spending habits, making them more selective with appointments and services.
The biggest opportunity with AI is not job protection, but using it to save time, reduce admin work, and build a more efficient business.
Auditing your website with AI can quickly improve bookings by identifying confusion points and making your services and pricing easier for clients to understand.
Repurposing content using AI allows you to get more visibility and engagement without constantly creating new content from scratch.
Automating responses to common client questions can help you capture more bookings and reduce missed opportunities in your DMs.
Local SEO and consistent Google Business updates can significantly increase your visibility and help you stand out in your area.
Analyzing your schedule and pricing with AI can reveal where you're undercharging or spending too much time for too little return.
Tracking client retention and following up with past clients can create more stable, predictable income without needing more marketing.
Using AI for content research helps you speak directly to what clients are actively searching for and struggling with.
Creating simple product or affiliate systems allows you to generate additional income outside of working behind the chair.
AI can help identify blind spots in your business, allowing you to make clearer, more strategic decisions without emotional bias.
The real advantage in a more digital world is creating better in-person client experiences, as real connection becomes more valuable.
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In this episode of the Successful Stylist Academy Podcast, Ambrosia Carey breaks down why being fully booked does not always lead to financial stability in the salon industry.
If you are a hairstylist or salon owner who feels constantly busy but still stressed about money, inconsistent income, or burnout, this episode will help you understand what is actually happening behind the scenes.
Ambrosia explains how rising costs, outdated pricing, and lack of structure are creating hidden gaps in salon businesses, and why adding more clients is often making the problem worse instead of better.
You will learn how to identify where your business is leaking money, how to shift your thinking around growth, and what small changes can start creating more stability without working more hours.
This episode also explores the mindset patterns that keep stylists stuck, including avoiding necessary changes, overvaluing busyness, and chasing the wrong version of success.
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Key Take-aways:
Being fully booked does not guarantee profitability, especially when pricing and business structure are not aligned with demand.
Rising costs in the beauty industry, including products and overhead, have increased by approximately 15–30%, meaning unchanged pricing results in reduced profit.
Most salon owners delay price increases by one to three years, which creates a growing gap between effort and actual income.
Client retention, including rebooking and referrals, has a greater impact on long-term income stability than constantly seeking new clients.
Many hairstylists rely on increasing technical skill to grow their business, but communication, trust, and client experience are often more influential in demand.
A poorly structured schedule, especially with high-effort services priced too low, leads directly to burnout without increasing profitability.
When a business depends entirely on the owner's time and presence, it limits scalability and creates long-term instability.
Adding more clients, services, or hours often increases complexity rather than solving the core issues within the business.
Sustainable growth requires a shift in thinking, including evaluating pricing, systems, and personal role within the business.
Defining success based on personal goals, rather than industry standards, is essential to building a business that feels both profitable and fulfilling.
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If your salon chair isn't as consistent as you need it to be right now, not just busy some weeks, but truly stable and predictable, this episode is going to give you the four marketing moves that are actually working for salon businesses and hairstylists in today's economy.
In this episode of the Successful Stylist Academy podcast, Ambrosia Carey breaks down the four highest ROI marketing strategies for salon owners, independent stylists, suite renters, and commission stylists who want more consistency in their bookings, more stability in their income, and a real plan for sustainable salon business growth.
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Key Take-aways:
Referrals and word of mouth remain the single highest-converting client acquisition channel in the salon industry.
More than 9 in 10 consumers trust personal recommendations over any form of advertising, and referred clients are four times more likely to send additional referrals, creating a compounding effect that fills chairs without paid marketing.
Google reviews are the silent sales team working for your salon 24 hours a day.
With 78% of potential clients checking reviews before booking and nearly half only considering salons with a 4.5-star rating or higher, your review profile is either closing or losing bookings every single day, and most stylists have no active system to generate them.
Client retention is the highest ROI move available to most salon businesses right now.
At five times the cost of acquiring a new client versus keeping an existing one, and with loyal clients spending 67% more per visit, stability behind the chair comes from deepening relationships with the clients already in your book, not constantly chasing new ones.
p> 7. TikTok is a local discovery engine that most salon businesses are not yet using strategically.
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If you've been modeling your content after hair influencers and your books still aren't where you want them to be, this episode is going to explain exactly why. The influencer playbook and the full-chair playbook are not the same thing, and confusing the two is quietly costing stylists clients, income, and confidence every single day.
We also go somewhere most podcasts won't...a real, honest look at what brand deal culture actually looks like from the inside. The packed schedules, the last-minute invitations, the clients lost to trips, the contracts that disappear when a brand restructures. And then, how to pursue brand partnerships the right way if that's genuinely a goal of yours, including the mindset and reputation that actually gets you called back.
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Key Take-aways:
Over 50% of content creators earn under $15,000 a year, the influencer income fantasy doesn't match the data.
Only 10% of influencers ever earn six figures annually.
Brand deal participation dropped from 94% to 78% in a single year as brands get more selective.
The question every potential client is asking when they find your page isn't about your formula, it's about whether they can trust you.
Client-getting content and follower-getting content serve completely different purposes and audiences.
40% of Millennials get hair inspiration from Instagram, but inspiration and booking are not the same thing.
The average hairstylist stays in their job only 1–2 years — and it's rarely a talent problem.
Brand trips are often unpaid, last-minute, and logistically demanding in ways that never show up on Instagram.
The stylists who build lasting brand relationships say yes to everything, make no demands, and give more than they take.
Your chair is your foundation, brand work should never come at the cost of the clients who keep your business stable.
Getting clear on your own value is the antidote to comparison; not consuming less content, but knowing yourself well enough that the noise stops mattering.
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If you've made it through another packed week and still feel completely empty, not just tired, but wondering how much longer you can keep doing this, this episode is for you. This conversation explores the deeper reasons burnout happens, especially in the early years of a stylist's career, and why it is often caused by industry structure and unrealistic expectations rather than a lack of passion or talent.
Ambrosia shares practical insight into the emotional labor of working behind the chair, the pressure of overbooking and overgiving, and the long-term damage that happens when stylists are taught to survive on hustle instead of sustainability.
If you have ever wondered why so many talented stylists leave the beauty industry too soon, or you are trying to build a career that feels profitable, fulfilling, and emotionally sustainable, this episode will give you a clearer lens on what needs to change and how to protect your future behind the chair.
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Key Take-aways:
Burnout in the hair industry is often caused by salon structure, unrealistic expectations, and emotional pressure rather than a lack of love for doing hair.
Many hairstylists experience hidden burnout from overworking, overbooking, people pleasing, and carrying emotional labor for clients day after day.
Career longevity in the beauty industry requires more than technical skill; it also depends on boundaries, business awareness, and energy management.
Building a loyal client base is more sustainable than constantly chasing volume, and long-term stability often comes from retention rather than overfilling the books.
Proper scheduling and realistic pacing are essential for protecting creativity, physical energy, and emotional well-being behind the chair.
Understanding the business side of hair, including pricing, client retention, and long-term planning, can completely transform a stylist's career experience.
Emotional labor is one of the most overlooked parts of being a hairstylist, and acknowledging it is an important step toward building healthier systems and stronger boundaries.
Self-care for hairstylists is not just about wellness routines; it also includes building a business model that supports rest, clarity, and long-term success.
The most sustainable careers in the beauty industry are built with intention, strong systems, and a clear understanding of what supports both profit and peace.
A fulfilling hairstylist career is possible when passion is supported by strategy, emotional awareness, and a commitment to doing business differently.
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*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "6beda5db-b2e3-4162-a7b4-63cd51038025" data-testid= "conversation-turn-208" data-scroll-anchor="true" data-turn= "assistant"> If clients are suddenly stretching appointments or going quieter on bookings, this isn't the end of your business, but it does require a different strategy than what got you here. If clients are stretching appointments, asking more questions about cost, or simplifying services, this episode will help you understand what is happening and what to do next.
Ambrosia explains why the beauty industry is often more resilient than other discretionary industries, how the "lipstick effect" applies to salon services, and why intentional spending does not automatically mean clients stop caring about their hair. She shares practical ways to strengthen retention, improve service structure, protect revenue, and communicate value more clearly during uncertain economic seasons.
This conversation is especially important for hairstylists early in their careers, salon owners leading a team, and any beauty professional who wants to build a business that stays steady even when the economy feels unpredictable. Rather than operating from fear, this episode invites you to lead with clarity, strong systems, and smarter decision making.
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Key Take-aways:
A recession simply means the economy slows down, spending becomes more intentional, and clients tend to delay or simplify purchases rather than stop spending altogether.
The beauty industry is not completely recession proof, but it has historically been more resilient than many other discretionary industries because hair is tied to confidence, identity, visibility, and routine maintenance.
When the economy tightens, clients often stretch appointments, simplify services, and ask more questions about cost, which means hairstylists need to offer thoughtful solutions instead of taking those shifts personally.
Marketing matters even more during uncertain times because clearly attracting and retaining ideal clients creates stronger relationships, better referrals, and more stability behind the chair.
Retention is more valuable than constant acquisition during economic slowdowns, and rebooking, follow up, personalization, and strong communication can stabilize income faster than chasing new clients.
Instead of lowering prices first, hairstylists can adjust the structure of their services by offering maintenance options, microservices, express appointments, or lower commitment versions of existing services.
Clients often need flexibility more than they need lower pricing, and hairstylists who clearly explain value, longevity, and strategic options are more likely to retain trust and loyalty.
Strong systems matter more than headlines, and slow seasons often expose weak points in consultations, cancellation enforcement, menu clarity, retail recommendations, and scheduling structure.
The most important numbers to track during uncertain times are average monthly revenue, average ticket, rebooking rate, and monthly break-even so you can respond from facts instead of fear.
Salon owners play a critical leadership role during economic pressure, and calm, clear communication helps stabilize teams far more effectively than panic pricing or reactive decisions.
Long-term salon success comes from steady systems, strong communication, clear numbers, and a willingness to adapt strategically rather than emotionally when the economy shifts.
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If something about your current salon situation feels off; the money isn't adding up, your hours don't match your take-home, or you're not sure if you're even being classified correctly, this episode will give you the clarity nobody in the industry is talking about openly. We're breaking down the real differences between commission, booth rental, and hybrid salon models, what's actually legal, and how to know which structure is built to support your career long term.
If you've ever wondered whether your salon structure actually supports your long-term career, this conversation will bring clarity to the business side of the beauty industry.
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Key Take-aways:
Salon business models fall into three primary categories: commission (W2 employee), booth rental (independent business owner), and hybrid structures that combine elements of both.
Commission salons provide infrastructure, marketing, mentorship, and stability, making them ideal for stylists building clientele or those who prefer focusing on artistry instead of business operations.
Booth rental offers greater autonomy and earning potential but requires strong business skills, consistent clientele, clear boundaries, and long-term financial planning.
A common industry mistake is misclassifying stylists as 1099 contractors while maintaining employee-level control over scheduling, pricing, or policies...which can lead to serious tax penalties.
True hybrid salon models only work when roles, contracts, and expectations are clearly defined between employees and independent renters.
Independence in the beauty industry requires systems, organization, and consistent growth efforts, not just the courage to leave a commission salon.
Salon owners often struggle with balancing control and culture; sustainable team environments are built through clarity, value, and leadership rather than restriction.
Successful salon businesses recognize individual strengths within their team instead of forcing stylists into rigid, one-size-fits-all performance systems.
Before accepting any salon position, stylists should ask key questions about classification, pricing control, scheduling authority, education opportunities, and written agreements.
No salon structure is inherently superior, the right model depends on the stylist's current season of career, financial readiness, and personal goals.
Long-term success in the beauty industry comes from understanding business structure, building sustainable systems, and choosing environments that support growth.
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Something has shifted in the salon industry, and even stylists with full books are starting to feel it. If your business feels less stable than it used to, you're not imagining it, and this episode will tell you exactly what to do about it. Even stylists who are fully booked are starting to notice changes in client behavior, spending habits, and the rhythm of their schedules. The question many professionals are asking is: "If I'm still busy, why doesn't my business feel as stable as it used to?"
Ambrosia explains that what the industry is experiencing right now isn't a crisis, but a correction. The beauty industry, like many service industries that rely on discretionary spending, naturally moves in cycles. During these periods, clients don't disappear, they simply become more intentional with their appointments and spending.
This episode focuses on how hairstylists can respond strategically rather than emotionally during tighter seasons. Ambrosia shares five practical steps salon professionals can take over the next 90 days to create more stability, improve profitability, and strengthen the long-term foundation of their business.
If you missed this episode: How Hairstylists Should Raise Prices
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The beauty industry moves in natural economic cycles, and slower seasons are often corrections rather than signs that your career is failing.
Many hairstylists feel busy but financially uncertain because small changes in client appointment frequency can disrupt the rhythm that keeps salon income stable.
Understanding which services generate the highest profit per hour can dramatically improve the structure and profitability of a salon business.
Small, consistent price adjustments are a form of business maintenance and help keep a salon financially sustainable as costs rise.
Reconnecting with past clients who haven't booked in six months is one of the most effective ways to rebuild your book without relying heavily on marketing.
Stability in a salon business often comes from improving structure through stronger consultations, clearer service offerings, and more intentional client maintenance plans.
Growth in the beauty industry doesn't always come from attracting more clients, but from improving the experience and value delivered to the clients you already serve.
Slow seasons can be the most powerful time to plant future seeds by improving your service menu, asking for reviews, organizing client notes, and strengthening your marketing foundation.
The stylists who build long careers are not the ones who avoid pressure but the ones who learn how to respond strategically when their business asks for the next level of clarity.
A sustainable beauty career is built through intentional growth, thoughtful planning, and small consistent improvements that compound over time.
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IIf you know your prices need to go up but you keep talking yourself out of it...worried clients will leave, or that you're not worth it yet, this episode is going to change the way you think about pricing forever. If you've ever felt nervous about charging more, worried about losing clients, or unsure how to communicate a price increase, this episode will give you a clear and practical strategy for moving forward.
Ambrosia explains why regular price increases are essential for long-term success in the beauty industry and how inflation impacts hairstylists more than most service providers. She shares how a simple 3–5% annual increase can protect your income, prevent burnout, and allow your business to grow sustainably over time.
This episode also explores the emotional side of pricing, including the fear of rejection, scarcity mindset, and the psychological barriers that prevent many stylists from charging what they are truly worth. You'll learn how to communicate price adjustments clearly and professionally so your clients understand the value behind your services.
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Key Takeaways
Raising prices by 3–5% annually helps hairstylists keep up with inflation, maintain profitability, and build a sustainable long-term salon business.
Inflation affects hairstylists through rising supply costs, rent increases, and everyday business expenses, making regular price adjustments necessary for financial stability.
Clear and transparent communication about price increases helps clients feel informed and respected, reducing discomfort and maintaining trust.
Many hairstylists struggle with price increases because of psychological barriers such as fear of rejection and scarcity mindset rather than actual client resistance.
Emotional maturity in business decisions allows stylists to separate personal validation from pricing decisions and focus on long-term business health.
Sustainable pricing allows hairstylists to avoid burnout by working fewer hours while maintaining or increasing overall income.
Consistent pricing strategies help hairstylists build stable careers instead of reacting to financial stress with sudden large price increases.
Aligning pricing with value ensures hairstylists are compensated fairly for their skill level, experience, and ongoing education.
Chapters:
00:00 Introduction to Raising Prices
01:25 Understanding the Fear of Price Increases
03:27 The Impact of Inflation on Pricing
08:42 Communicating Price Changes to Clients
13:00 Psychological Barriers to Raising Prices
19:39 Emotional Maturity in Business Decisions
23:30 Sustaining a Long-Term Business
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If you've been posting consistently and still not seeing results, this episode is going to change how you think about Instagram completely. We sat down with the Meta and Instagram team and got a direct look at what the platform is actually rewarding right now, and a lot of it isn't what the 'social media gurus' are teaching.
Ambrosia discusses the shift from hashtags to keywords, how consistency trains the algorithm, and why Reels and Stories serve very different purposes in your content strategy. She also explains how engagement velocity impacts reach, why trial reels are an underrated feature, and how using Instagram's native tools can improve performance.
This episode is designed for hairstylists and salon owners who want clear, realistic guidance on building a sustainable Instagram presence while staying authentic to their voice and brand. If you've ever felt overwhelmed by social media or unsure what actually matters anymore, this conversation will help simplify your approach and give you a strategic path forward.
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*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:c2ce3505-fbfa-4654-9f52-fc350f4a2490-171" data-testid= "conversation-turn-116" data-scroll-anchor="true" data-turn= "assistant"> Key Takeaways
Instagram is shifting toward prioritizing keywords over hashtags, which means hairstylists and salon owners should clearly describe their services and specialties in captions so the algorithm understands who to show their content to.
Consistency in posting helps train the Instagram algorithm to recognize your niche and audience, and a predictable posting rhythm often performs better than sporadic bursts of content.
Reels are essential for discoverability and attracting new clients, while Stories are better suited for nurturing relationships with the audience you already have.
Engagement velocity plays an important role in reach, and responding quickly to comments signals to the algorithm that your content is creating meaningful conversations.
Trial reels provide a valuable opportunity to test new content ideas and formats before sharing them with your full audience.
Using Instagram's native tools such as text overlays, captions, audio, and in-app editing features can improve both content quality and overall reach.
Carousel posts remain a powerful format because they retain viewer attention longer and allow stylists to communicate educational and high-value content more clearly.
Content performs best when it answers real questions and solves real problems for your audience rather than simply following trends.
Authenticity and clarity in messaging are more effective long-term strategies than chasing viral trends that do not align with your brand.
Regularly reviewing your content performance allows hairstylists and salon owners to refine their social media strategy and make better decisions about what to create next.
Show Notes
In this episode Ambrosia shares insights from a direct conversation with the Meta and Instagram team about how the platform is evolving and what hairstylists need to understand in order to stay relevant and visible.
Listeners will learn why Instagram is becoming more keyword-driven, how posting consistency influences reach, and how stylists can simplify their content strategy without feeling overwhelmed.
This conversation also covers the difference between Reels and Stories, the role of engagement and response time, and how using Instagram's built-in tools can improve results.
This episode is especially helpful for hairstylists and salon owners who want to build a stronger online presence, attract ideal clients, and grow their business through intentional content creation.
Chapters
00:00 Introduction to the Successful Stylist Academy Podcast
00:22 Insights from Meta and Instagram Team
04:14 Understanding Instagram's Algorithm and Content Strategy
08:14 The Importance of Consistency in Posting
12:51 Stories vs. Reels: Understanding Their Roles
17:40 Utilizing Instagram's Tools and Features
22:14 The Shift in Reels Length and Content Engagement
26:29 The Power of Keywords Over Hashtags
30:54 Engagement Strategies and Community Building
31:50 Find more on Instagram
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If your entire client growth strategy depends on social media, your business is more fragile than you think. This episode is about building a marketing foundation that fills your books through referrals, Google reviews, and client retention...the things that actually drive 62% of new salon clients, not your follower count.
Ambrosia shares practical marketing strategies for sustainable business growth, emphasizing client retention, referral systems, and Google reviews as foundational drivers of salon success. She challenges listeners to rethink their approach to marketing and consider whether their business could thrive without social media dominating their strategy. If you're a stylist or salon owner looking to build a more grounded and profitable beauty business, this conversation will shift your perspective.
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Key Takeaways:
If social media disappeared tomorrow, would your beauty business still grow?
Many beauty professionals feel overwhelmed by the constant pressure of social media marketing.
Client referrals account for 62% of new clients, making relationship building essential.
Google reviews significantly impact client bookings and salon visibility.
Focusing on client retention creates more sustainable business growth than chasing new followers.
Social media should complement your marketing strategy, not control it.
Authentic content builds stronger engagement than perfection-driven posting.
Collaborative efforts and community support expand your reach without algorithm pressure.
Tracking key business metrics helps beauty professionals make informed decisions.
Long-term salon success comes from systems, referrals, and meaningful client relationships.
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The salon model you're working in right now is either supporting your goals or quietly working against them, and most stylists don't realize it until they're already burned out or broke. This episode breaks down the real differences between commission salons, rental suites, and everything in between, so you can make a decision that's built around the career and life you actually want. Ambrosia shares practical insight on how to build confidence behind the chair while also understanding profit, pricing, and financial planning. This episode encourages beauty professionals to think critically about their business choices, personal goals, and the kind of life they want to design.
If you missed the previous episdoe: What Goes into A Million Dollar Salon.
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Key Takeaways:
Independent suites and rental models are rapidly rising and reshaping salon business models.
The most successful stylists blend independence with strong mentorship and support systems.
Niche mastery builds confidence, clear branding, and more consistent clientele.
Marketing strategies should be intentional, simple, and focused on real client connection.
Operational confidence helps stylists understand profit instead of guessing at income.
A supportive salon culture increases career longevity and job satisfaction.
Life goals should guide which business model a stylist chooses.
Financial advice and investing are essential parts of long-term stylist success.
Transparency with clients strengthens loyalty and trust.
Sustainable growth comes from clarity, systems, and aligned decision making.
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A million-dollar salon sounds like the dream, until you find out the profit margin is often single digits. Before you set your sights on scaling big, this episode will give you the honest financial picture that most business coaches aren't sharing: what 7 figures actually costs, and how to decide if it's really the goal you want to chase. This conversation challenges the fantasy of rapid business growth and invites stylists and owners to redefine salon success in a way that protects both profit and personal peace.
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Building a seven-figure salon is impressive but comes with heavy responsibilities.
The fantasy of 7 figures often overlooks the reality of salon costs and overhead. 3. Profit margins for salons over a million dollars are typically single digits.
Success should not be tied solely to revenue; emotional well-being matters just as much.
Unexpected expenses can significantly impact true profitability.
It's important to plan for profit and account for every layer of financial planning. 7. More revenue often means more obligations, leadership demands, and stress.
Redefining success can lead to a healthier work-life balance and better entrepreneurship choices. 9. Don't romanticize million-dollar months without understanding the real margins.
Building a supportive team can help manage the complexities of seven-figure salon management. Get 15% off our favorite skincare line, Pharmagel using code SSA15: https://pharmagel.net/?ref=SSA15
In this episode of the Successful Stylist Academy podcast, Ambrosia Carey breaks down how client booking expectations are evolving in 2026. Learn how automation, transparency, personalization, and seamless systems can improve client trust, reduce no-shows, and create a modern booking experience that supports long-term salon growth.
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We are choosing 5 Reviewers for a Marketing Strategy call with Ambrosia. Leave your Review HERE.
Key Take-aways:
Client expectations around booking have shifted dramatically, and stylists who haven't adapted are quietly losing bookings.
Today's clients expect access. A 24/7 online booking system isn't a luxury anymore, it's the baseline. If clients can't book when it's convenient for them, they'll move on quickly.
Automation plays a critical role in reducing no-shows and cancellations. Automated reminders and confirmations help protect your time while supporting clients with clear communication.
Every extra step in the booking process creates friction. Complicated forms, unclear instructions, or delayed responses can quietly erode trust, loyalty, and revenue.
Personalized follow-ups matter more than ever. Clients want to feel remembered and valued, and thoughtful touchpoints after booking can dramatically improve retention.
Transparency in pricing builds confidence. When clients clearly understand what they're booking and what it costs, it reduces hesitation and strengthens trust before they ever sit in your chair.
Clients are researching stylists before they book. Your website, booking flow, and online presence are part of the client experience long before the appointment happens.
Technology should support the human experience, not replace it. The most successful systems enhance connection, clarity, and ease rather than creating distance.
Offering clients options in how they communicate: whether through text, email, or booking platforms, creates a more inclusive and satisfying experience.
A seamless booking process doesn't just make life easier, it builds loyalty. When clients feel respected, informed, and supported, they're more likely to return and refer.
Understanding and adapting to modern client expectations is one of the most important skills for stylists who want to thrive in the evolving salon industry.
Get 15% off our favorite skincare line, Pharmagel with code SSA15: https://pharmagel.net/?ref=SSA15
In the fast-paced world of hairstyling, it's easy to feel stuck in "artist mode"...busy, talented, and booked, yet still overwhelmed and unsure how to scale. In this Successful Stylist Academy podcast breakdown, Ambrosia Carey shares how adopting a Salon CEO mindset can transform your income, schedule, and long-term business success without abandoning the artistry that made you fall in love with the industry. You'll learn why mindset is a direct driver of revenue, boundaries, and growth strategy, how the comfort-zone trap can keep even high-performing stylists stuck, and why creativity deserves structure. This episode is a powerful reminder that the next level of success doesn't come from doing more, it comes from thinking differently, building systems, and shifting your identity from service provider to strategic business leader.
Free Full Proof Profit Maker Webinar Here: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq
Tap if you missed the 5% Client Retention Rule
Transitioning into a Salon CEO mindset is essential for long-term growth because your identity influences how you price, market, set boundaries, and lead your business strategy.
Staying in "artist mode" can feel safe and productive, but it often creates stagnation by keeping you busy with familiar tasks instead of pushing you toward the changes that unlock higher income and stability.
The comfort-zone trap is real: growth requires embracing discomfort, making calculated decisions, and stepping into leadership even when it feels unfamiliar.
Structure strengthens creativity, when you pair your artistry with strategy, systems, and a long-term vision, your talent becomes more profitable, consistent, and sustainable.
Working on your business (not just in it) is the difference between short-term survival and long-term success, because strategy time creates clarity, improves retention, and reduces chaos.
Creating space for thinking and decision-making helps prevent burnout, because new outcomes can't be created from constant stress, overextension, and reactive scheduling.
You don't have to abandon your artistry to be a CEO, you're learning to protect it with leadership, boundaries, and a business model that supports your life, not just your calendar.
Get 15% off our favorite skincare line, Pharamgel with code SSA15: https://pharmagel.net/?ref=SSA15
personal growth, overcoming challenges, self-awareness, stress reduction, clarity, roadmap to success
Are you exhausted from constantly chasing new clients on Instagram, TikTok, and referral apps, but not seeing your income reflect how hard you work behind the chair? In this episode, Ambrosia Carey breaks down the data-backed 5% client retention rule and shows you how a tiny improvement in retention can boost your salon revenue by 25–95% without adding more days, longer hours, or triple-booking chaos. If you're a hairstylist, colorist, booth renter, or salon owner who wants to build a sustainable, freedom-based beauty business, this conversation walks you through the difference between client acquisition and client retention, why social media can't be your only growth strategy, and how top-performing salons retain more first-time guests and turn them into loyal, high-value clients. You'll learn simple, repeatable systems you can plug into your existing booking software to stabilize your income, pre-book smarter, and create a client experience that feels elevated, personal, and totally on-brand. If you've been craving a clear roadmap to become the go-to stylist in your market, increase your rebook rate, and build a waitlist-worthy beauty business, this episode is for you.
Watch our FREE Profit Maker Webinar Replay HERE: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq
Enjoy our Marketing Guide Freebie HERE: https://small-kiwi-98108.myflodesk.com/ke6k90nlq2
Share your experience and leave us a review HERE: https://podcasts.apple.com/us/podcast/successful-stylist-academy/id1584273127
*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "0b4ed4a1-7070-4b95-9701-7f8a5b801a6c" data-testid= "conversation-turn-8" data-scroll-anchor="true" data-turn= "assistant"> Key Takeaways
A small 5% increase in client retention can raise your profitability by 25–95%, making retention one of the most powerful levers for growing your salon income without adding more hours behind the chair.
Top-performing salons rely on new clients for only about 10% of their total revenue; the rest comes from returning guests who pre-book, buy retail, say yes to add-ons, and refer friends, because the experience is consistent and predictable.
Client acquisition (CAC) is expensive in both money and energy: think content creation, DMs, inquiries, and ad spend, while a retained client costs virtually zero to reacquire and is far easier to serve at a higher level.
Retention is not about perfection; it's about a repeatable client journey: clear consultation, simple at-home routines, a strong checkout process, and an agreed-upon maintenance schedule that protects your client's hair and your time.
A simple three-touch system: post-visit check-in, midpoint reminder, and pre-book or follow-up nudge, can dramatically reduce ghosting, extend the lifetime value of each guest, and make your income more stable month after month.
Low pre-booking rates and stretched-out maintenance cycles are not marketing problems, they're communication problems; tightening how you talk about timing, pricing, and future appointments can quickly improve your retention numbers.
You don't need "more clients" to grow; you need to deepen the relationship with 80–120 ideal clients who feel seen, cared for, and excited to come back. Freeing up your calendar and nervous system so you can pursue education, brand partnerships, or salon ownership without burning out.
By focusing on one improvement (like pre-booking, consultation, or checkout) and tracking one number for 90 days, you can increase your retention by 15% and build a more profitable, sustainable, and freedom-based beauty business.
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In this episode of the Successful Stylist Academy Podcast, Ambrosia pulls back the curtain on one of the most confusing parts of running a profitable business as an independent stylist or salon owner: where your money actually goes. Instead of just looking at your bank balance and hoping for the best, she walks you through a simple "waterfall" visual so you can see how every dollar flows through your business, into costs, marketing, overhead, education, and finally: profit.
You'll learn realistic percentage benchmarks for each category, the most common money leaks that silently eat into your income, and how to fix them without adding more hours behind the chair. If you've ever felt busy but not truly profitable, this conversation will help you reclaim your confidence, your cash flow, and your long-term freedom.
Get FREE access to our Creative Service Profit Maker Webinar now!
The booking software that makes my job easier is GlossGenius with AI support to make tasks as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey
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Key Take-Aways:
Think of your business like a waterfall, not just a bank balance.
Money flows from the faucet into a series of "glass cups" : direct costs, client acquisition, overhead, growth, and finally profit.
When you see each glass clearly, you stop assuming all the money in your bank account is truly yours and start treating it as money with a job.
Get clear on your direct costs (COGS) so every bowl of color is profitable.
Direct costs include anything you touch, mix, or use on your client: color, lightener, developer, foils, gloves, towels, shampoo, conditioner, cleaning supplies, and even credit card fees.
Aim to keep these costs around 10–12% of your total revenue, and know that once you creep toward 15–20%, it is a danger zone and a clear sign you need a price increase.
Stop overordering and start pricing services with product usage in mind.
Common leaks include buying too much inventory, letting products expire, turning unsold retail into backbar, and never updating prices when suppliers raise theirs.
Fix this by using systems or software to track inventory, calculating your cost per scoop or per gram, and doing a quick monthly inventory check so your shelves are lean and intentional, not a graveyard of old product.
Track your Customer Acquisition Cost (CAC) so your marketing actually pays you back.
Your CAC includes ads, promos, new client discounts, referral rewards, branding shoots, social media time, website, and booking software that help you get clients in the door.
A healthy benchmark is 5–10% of your revenue, and a simple formula is: if you spend $200 on ads and get 5 new clients, your CAC is $40 per client and each client should bring in at least four times that in lifetime value.
Prioritize retention over constant hustle for new clients.
Common mistakes are chasing visibility without conversion, not tracking where new clients come from, and focusing more on strangers online than on the guests already in your chair.
Track first-time versus repeat clients monthly, create a simple referral system with a clear reward, and double down on the platforms and efforts that are actually sending you clients, not just likes.
Audit your overhead before it quietly drains your profit.
Overhead includes rent or booth rent, utilities, Wi-Fi, insurance, software, accounting, subscriptions, cleaning, payroll taxes, and benefits.
Ideally, this lands between 35–45% of your total revenue, and when it creeps toward 50% or higher, you either need to cut costs, raise prices, or both to keep your business from tipping upside down.
Be ruthless with subscriptions and intentional with tax planning.
20.Typical leaks are paying for apps and tools you no longer use, overspending on décor or space that does not match your income level, and failing to save ahead for taxes.
Quarterly, comb through subscriptions, automate your bookkeeping and reports, and move around 30% of your profit into a separate tax or high-yield savings account so you are not surprised at year-end.
Treat education, events, and travel as growth costs; not automatic write-offs.
Hair shows, classes, coaching, membership programs, flights, hotels, and meals are powerful when they are strategic, but expensive when they are random.
Try to keep these growth costs under about 8–10% of your annual revenue, give every class a clear action plan for how you will turn it into income, and look for ways to turn trips into content, offers, or digital assets you can reuse.
Decide how your profit will be divided before it hits your account.
Profit is what remains after all buckets are filled, and it is not the same as your paycheck.
A sample breakdown is: 30% for taxes, 10% for emergency reserves, 10–15% to reinvest in education, marketing, or tools, and 45–55% to pay yourself, so every dollar has a purpose instead of disappearing.
Do a simple money audit and fix just one leak this month.
Look at last month's income and write down what you spent on supplies, client acquisition, overhead, and education, then see what was truly left as profit.
Get 15% off Pharmagel, our favorite skincare line with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15
Offering extensions can transform your average ticket, attract premium clients, and position you as an expert. In this episode I break down how to use "scholarship" (free-labor) installs to sprint your social proof, fill your portfolio, and raise prices with confidence, without giving away the store. You'll get scripts, a 7-day action plan, and the math to make it smart.
Get FREE access to our profit making webinar: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq
Get 20% off your first order & subscribe to Rooted Hair for ongoing deals & education: https://rootedhair.ca/
Key Take-aways:
Free or low-cost installs are not "giving away time" — they're a strategic investment that builds your portfolio, confidence, and social proof.
Choose models intentionally; their hair, vibe, and reliability should match your dream client.
Always do an in-person consultation to assess density, texture, lifestyle, and realistic expectations.
Use model installs to capture strong content: videos, transformations, reactions, and movement shots.
Set clear expectations — free installs do not include free maintenance.
Outline deliverables for your model such as tags, testimonials, or specific content requirements.
Recommend the extension method that fits the client's hair and lifestyle, not just what you want to showcase.
Present your offer as a structured model call, not a giveaway.
Use the model period for testing, check-ins, and refining your technique and systems.
Limit freebies to maintain value and avoid attracting bargain-hunters.
Avoid models needing heavy color correction — it adds unpaid hours and unpredictable results.
Use team members as in-salon models to build credibility and visibility.
Start with a small beta group to gather feedback, testimonials, and repeat business.
Track long-term earnings — even a handful of models can generate thousands in yearly maintenance revenue.
Practice before launching publicly; confidence grows through private reps and real clients.
Streamline your technique — clients value efficient installs just as much as luxury experiences.
Avoid selecting models strictly through DMs; refusals to consult in person are red flags.
Remember: free installs are an intentional investment that fuel your launch, proof, and profitability.
Take 15% off our favorite skincare line, Pharmagel with code SSA15: https://pharmagel.net/?ref=AMBROSIAMANN
What is HairAid and how can a hairstylist actually change a life in one week? Ambrosia talks with Alannah Zilkowsky (HairAid project lead) and Corey/Hairdustry about HairAid's volunteer-led projects in Cambodia, the Philippines, Indonesia, Thailand, and Guatemala. Learn how teams teach core foundational haircuts in less than a week, why graduates can earn income immediately, who can volunteer (you don't need to be an educator), costs and logistics, real success stories, and why many stylists return feeling re-energized and burnout-free. If you've wondered how to use your salon skills for global impact, this is your playbook.
Catch the Profit Marker Replay HERE: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq
To learn more about HairAid: https://hairaid.org.au/
HairAid is a volunteer-led charity that teaches core foundational haircuts in less than a week, so people in extreme poverty can earn income immediately.
You don't need to be an "educator" to serve basic skills. Willingness to follow HairAid's method, and a servant mindset are enough.
Projects operate in countries like Cambodia, the Philippines, Indonesia, Thailand, and Guatemala, partnering with local NGOs for lasting impact.
Students often experience their first formal education on day one, and by day's end they complete a live one-length cut with guidance.
The curriculum covers greeting, tools, sectioning, one-length, V-shape, long layers, round layers, graduated bob, and short cuts (adapted per location).
Impact is immediate: graduates open micro-salons, support families, and even return as translators/trainers, creating ripple effects.
Volunteers report personal transformation, learning presence, surrender, and gratitude, often returning re-energized and cured of burnout.
HairAid's logistics remove guesswork: pre-trip packets, packing lists, cultural notes, training videos, and on-ground induction day.
Typical projects host 12–18 volunteers; costs include a volunteer fee plus flights, many stylists fundraise via clients and salon events.
Common fears (cost, travel, "am I good enough?") are normal; pairing with experienced leads and teammates makes it manageable.
Service extends beyond the classroom: HairAid supports local social enterprises (hotels, eateries) to uplift the wider community.
Post-COVID rebuilding means fewer trips now, with more locations returning; connections on the ground help open future countries.
You can contribute even if you're not ready to travel: share the mission, sponsor a volunteer, or connect HairAid to credible local partners.
Bringing a spouse or friend is welcome, non-stylists can help with admin, cross-checks, or allied community projects.
1 5. Big picture: teaching a skill changes a life, restores dignity, and builds community, while reminding us why this industry matters.
Get 15% off Pharmagel, our favorite skincare line by entering code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15
Your time is your most valuable and limited business asset. In this episode, Ambrosia Carey reveals how to calculate your true hourly rate, spot hidden time drains, and protect your schedule so your business actually works for you. Perfect for hairstylists, salon owners, and creative entrepreneurs ready to scale without burning out.
Get your free time tracker here: https://small-kiwi-98108.myflodesk.com/cm08owklix
Watch our FREE profit maker webinar here: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq
Key Take-Aways:
2.If you’ve ever spent hours prepping for a client just to break even, delivered amazing work that took more out of you than it gave back, it might be worthwhile to track you time.
Time is your most limited, non-renewable resource. Money can be replaced.
Time is the invisible labor in your business, from admin to prep, content creation, client communication, setup, cleanup, and everything in between.
Calculate how much time went into prep, during, and post. Then subtract taxes, fees, and costs which will bring your real return.
Hidden time costs are everywhere. From travel time you don’t bill for, to client follow-ups on your days off, to team management and inventory issues, it all adds up.
Here’s how to protect and optimize your time: Create repeatable processes, batch content and communication, schedule work during your best energy hours, use time-based pricing, and track your time for one week to see where your hours actually go.
Scaling isn’t just adding clients, it’s reclaiming time so you can build with intention.
If you’re ready to protect your time, grab my free Time Audit Worksheet: a simple guide to help you track your real time costs, calculate your hourly return, and identify where your time is being underpaid or unaccounted for.
Let’s protect your time, and build something sustainable together. Join our Membership Waitlist
Take 15% off our favorite skincare line, Pharmagel with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15
Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey
As a hairstylist, increasing your income isn’t always about adding more, it’s about deepening the way you communicate, consult, and recommend. In this episode, we explore the mindset shifts and soft skills that make all the difference. You’ll learn how to remove the ick from sales by shifting your focus from pushing to partnering. From understanding the stories you tell yourself about selling, to crafting recommendations that actually help your clients feel seen and supported, this conversation goes deep into what it truly means to build trust behind the chair. We’ll talk about how retail becomes a tool for transformation, how to simplify your systems, and how the care you give can create a lasting foundation, not just for your client relationships, but for your career. If you’ve ever struggled with selling retail, felt weird bringing up products, or want to serve better and earn more, this episode is for you.
Download our FREE full proof profit maker HERE: https://small-kiwi-98108.myflodesk.com/nlle1d1php We would love to hear from you, drop a review & we will add you into our next giveaway: https://podcasts.apple.com/us/podcast/successful-stylist-academy/id1584273127
Key Take-aways:
Ways of creating opportunities can happen simply by focusing on a specific problem.
What are the stories you tell yourself when it comes to providing a service and sales?
Delivery is everything. If we learn to deliver differently, we remove the ick from sales.
The repulsive sales feeling comes from someone thinking they’re trying to take something from us.
Care vs. Commission.
Start with the recommendation through the consultation.
It’s more of a partnership with your client, and you want to work together.
Care can be both about the care of the hair with the result in mind, but it can also be about helping the client feel less overwhelmed & learning how to repeat what we do behind the chair.
If you don't know or like the product, it’s hard to talk about it.
Impact happens with passing knowledge onto our clients, because they spend more time with their hair than we as service providers do.
Retail builds trust, which builds a different foundation, and career.
Soft skills should happen in beauty school & with mentorship.
The art of being seen & heard is repeating back what you hear.
Ask what might be missing before starting the service.
Every time a client comes to see you, they left some other place, and they’re coming to you for a reason.
Technology has made it possible that we communicate less, but with our industry, we need to communicate more.
17.Communication skills are vital to a successful foundation. Learn more about people and how you can provide exceptional care.
Life is a mirror not a window.
We have processes & procedures for everything else in our service, do the same for retail.
4 parts: Captivate, fascinate, educate, close.
Find out what’s most important to your clients. Then find out the What, why, how, when.
For a low-performing stylist, find out why your clients aren't purchasing from you.
Coach to the habits, not the numbers.
Every day, pick up 2-3 products and get to know the product.
You can find Kristie on Instagram here: https://www.instagram.com/kristie.theorie?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey
Get 15% off Pharmagel, our favorite skincare line with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15
In this episode, we sit down with Carrie Scott, Financial Advisor with Cetera Investors, to talk about building real, sustainable wealth as a creative business owner. Whether you’re a hairstylist, solopreneur, or growing your side hustle, this conversation is packed with approachable tips on setting up financial systems, the biggest mistakes creatives make with money, how to plan for slow seasons and long-term wealth, shifting from hustle mode to intentional money moves. Carrie breaks down complex topics with warmth, clarity, and zero judgment. This is the episode every creative didn’t know they needed.
Find Carrie Scott here: website: https://scottwealthmgmt.ceterainvestors.com/ or feel free to contact by email. Carrie recommends you read this book
Our 6 figure stylist guide here: https://view.flodesk.com/pages/622541789b7136a9e313da40
Key Take-aways:
You can open a RothIRA for your working child to help them get started with their long term wealth building.
As a small business owner, look over your spending and income month to month & start with an emergency fund.
Set yourself up for success by putting yourself first and start investing for your future plan.
Would you rather pay yourself or the IRS?
The average age that someone starts to invest in their future is 40. Imagine what it would look like to start earlier.
Start with the end in mind. Have the final number you want to retire with and get clarity on what you should be putting away.
Monthly installments can help over the one lump sum to accrue interest over
Get the mindset of how you’ll start your investment; short, medium, or long term for the best success.
Debt accrual is a financial killer and can hold you back from moving forward. Do you want to sacrifice now or later?
Index means the money is split between all companies.
Investing into a mutual fund or ETF is a safe way to invest.
A Simple IRA maxes at $16,500 for the year 2025 if you’re under 50 & have at least 1 employee. There is no cost to set it up, and the employer has to match up to 2%.
SEP IRA is for a solo $70k per year or 25%.
Both Simple & SEP IRA’s have matching as well as separate requirements.
If you put $300 away in an investment account, you’re not actually putting away $300 because $80-100 would have been counted toward taxes, so your check looks like it drops closer to $200 instead.
Financial advisors not only help you with choosing how to invest in the right type of account to fit your needs a goals, they also help you come up with a plan to pay off debt, save, and get to your goals faster.
17.Short term typically don’t have fees & don’t pay much, intermediate (5+ year goal) mutual funds which compounds over time, but you don’t have to be 59 ½ before you can touch the money. Long-term don’t touch until you’re 59 ½
IRS charges a 10% fee if you take money out prior to 59 ½
Annuities you don’t have an age limit when you want to take money out of an account. You only pay taxes for the income, and it’s a nice way to build a legacy and pass over the generations.
You have to take income at the age of 73 on your IRA.
CDs and HYSA (high-yield savings account) interest payments and terms change all the time.
Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey
Get 15% off Pharmagel, our favorite skincare line with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15
Struggling to market your creative business or attract high-quality clients? In this episode, we join Jodie Brown who walks through the exact steps to define your ideal client, clarify your brand message, and choose the right marketing channels to grow your business. Learn why niching down helps you stand out, how to stop overthinking your content, and how to use repetition to build reputation. Whether you're a hairstylist, salon owner, or creative entrepreneur, this episode will help you simplify your strategy and create marketing that actually works.
Get FREE access to our profit making webinar: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq
Our 6 figure stylist guide here: https://view.flodesk.com/pages/622541789b7136a9e313da40
Key Take-aways:
When you find there is a need to solve, that’s what shapes your marketing message.
Some people get confused with the type of clients they want to have vs the type of clients they’re already attracting.
You attract what you project.
Identifying your ideal client is a fundamental must do.
Who are you talking to and what problem do you solve or what desire do you want to facilitate?
Why you? What is the unique way you’ll solve your clients problems?
When you get those answers defined then you can choose your marketing channels.
Most businesses get hung up because they don’t get specific enough. Niching down will always help you stand out.
A common mistake businesses make is thinking the can’t post the same thing twice.
Marketing isn’t about saying 100 different things, it’s about saying 1 thing 100 different ways.
Repetition equals reputation.
Marketing yourself as a generalist can be harder, focus on the experience.
Three areas of focus to be successful in marketing your business are: website, Instagram, and email list.
The first step before coming up with a strategy is gaining clarity on your brand story.
Add a CTA (call to action) in your bio with an easy & structured way to guide visitors into clients.
Pinning a post with all of your important information is helpful as well.
Once you have clarity in your brand, have a structured way of funneling visitors into clients, then create your content plan.
Content is about bringing the foundations to life.
You can find Align Creative Co on Instagram here: https://www.instagram.com/aligncreativeco?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey
Get 15% off Pharmagel, our favorite skincare line with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15
In this episode of the Successful Stylist Academy Podcast, we sit down with one of our Business Collective attendees, Vanessa Gross, to share her real, raw journey from working behind the chair to opening the doors of her very first salon. We dive into what inspired her leap, the mindset shifts she had to make, and the systems that helped her scale. If you’ve been thinking about salon ownership or looking for motivation to grow, this is the conversation you need to hear.
Get FREE access to our profit making webinar: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq
Our 6 figure stylist guide here: https://view.flodesk.com/pages/622541789b7136a9e313da40
Key Take-aways:
Apply your years of growth as a form of service toward others.
The beauty of being in a salon environment is passing along your knowledge and paying forward as a mentor.
Growth doesn't go without it’s challenges, lean on others who want to help you, which is why Successful Stylist Academy exists.
Take your learning lessons as your strength.
Learning new tools and adding technology can introduce another branchs of creativity, revenue, and growth.
Focusing on your client growth and retention also supports your communication skills, confidence, and leadership.
Recognize when you’ve graduated to the next level and align with those who are at the same frequency.
You can find Vanessa on Instagram here: https://www.instagram.com/vanessagrossstyle?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey
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What separates a good stylist from a great one? In this episode, we sit down with industry educator Katie Alm to talk about the unspoken habits and mindset shifts that set top stylists apart in today’s competitive beauty industry.
We cover everything from discipline, professional growth, and being of service — to why collaboration will always outlast comparison. Whether you're a salon assistant, an independent stylist, or a beauty educator, this episode dives deep into the leadership skills, daily discipline, and client-first mindset that fuel long-term success behind the chair.
If you're looking to grow your beauty business, avoid burnout, and build a sustainable career in the salon industry — this one's for you.
If you missed part 1: https://podcasts.apple.com/us/podcast/successful-stylist-academy/id1584273127?i=1000702210150
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Our 6 figure stylist guide here: https://view.flodesk.com/pages/622541789b7136a9e313da40
Key Take-aways:
If you want more opportunities, be willing to be available and be of service. Let no task be below you.
As an educator or leader, the person who is helping you is the most important person while under your care.
If someone challenges you when learning, let them. For every stylist that challenges you, there are 2-3 that won’t.
How someone approaches learning is often how they’ll approach their career.
If you want to grow in this career, all it requires is discipline.
You don’t have to be a salon owner to be the final boss. You have to have the passion to feed your fellow community.
If you are giving 30% of your time to something, how can you expect 100% return?
The biggest thing that can kill your career is boredom.
Instead of hating on someone, collaborate with them.
You can find Katie on Instagram here: https://www.instagram.com/katieealm?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey
Get 15% off Pharmagel, our favorite skincare line with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15
In this episode, we join Katie Alm, getting real about what actually moves the needle in your beauty career, and it’s not chasing the latest trends. From posting with intention to fully understanding the brands you align with, we’ll cover mindset and strategy shifts that can change everything.
Get FREE access to our profit making webinar: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq
Our 6 figure stylist guide here: https://view.flodesk.com/pages/622541789b7136a9e313da40
Key Take-aways:
Posting with intention, sharing your knowledge, and aligning with a brand you love can change the trajectory of your career.
Experimenting with the full line of a brand you love and getting really knowledgeable about the full line, makes all the difference.
Forget the trending, use the tried and true: posting consistently, come from a place of gaining more experience, and get to know the culture behind the brand.
It’s all about perspective baby! Do you look at what you’re losing or what you’re gaining?
Where can you volunteer help in an area that might be needed?
6.If you’re juggling more than one career path at the same time, communicate and accommodate your clients. By setting the tone in the beginning and letting clients know how you operate, there won’t be surprises when it does happen.
Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey
Take 15% off our favorite skincare line, Pharmagel with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15
In Part 2 of our leadership deep dive, we’re tackling proactive leadership strategies to create a thriving salon culture. Learn how to set clear expectations, communicate with confidence, and lead by example—not just in action, but through clear communication. We’ll cover holding your team accountable without micromanaging, addressing issues with clarity and kindness, and creating systems that drive long-term success. If you’re ready to shift from reacting to leading with confidence, tune in!
Want the full script? Download it here: https://small-kiwi-98108.myflodesk.com/i4lkgeeq3r
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Key Take-aways:
Leading vs Reacting: reaction comes from a place of fear and defensiveness.
People may think they’re leading, but we need to understand more about the individual to know what works for them.
Is the way you’re perceiving love or acceptance healthy?
There are reactive and proactive listeners. Reactive leaders wait until a problem explodes to address it.
Never complain about a team member behind their back.
As a leader, pull anyone aside to hash out issues and listen.
You can’t hold team members accountable for what you yourself are not practicing.
Proactive leaders set clear standards up front, have it in clear writing, and reinforce them.
Proactive leaders address small issues before they become big.
Leading by example isn’t only about the task, it also needs to be communicated.
Explaining why creates purpose behind the task.
A script example is: “I’m restocking the backbar because I noticed we’re running low, when we stay ahead of this we don’t run out in the middle of a service.”
“Hey (name) I’ve noticed a pattern where (address a specific issue), I want to check in with what’s going on.” Then pause.
Be short and sweet, and direct and kind.
Create a framework that surrounds the issue not the person.
When you create clear systems and you create consistency, it becomes a ripple effect.
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Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey
Running a salon team isn’t just about great hair—it’s about clear expectations, accountability, and strong leadership. In this episode, we break down why stylists ignore responsibilities, how to get them to care, and the key shifts that turn frustration into teamwork. Learn how to lead with confidence, and create a culture where everyone takes ownership. If you’re tired of repeating yourself or struggling with follow-through, this episode is for you.
Get FREE access to our Creative Service Profit Maker Webinar now! https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq
Key Take-aways:
One of the biggest reasons a task isn’t done is they just don’t see how it can benefit them.
Rather than should’s or shouldn't's, focus on tying responsibilities to personal success.
Creating a culture of salon leadership brings up future leaders, making your business more sustainable.
Be firm but kind
Another reason someone doesn’t take responsibility is because they assume someone else will take care of it.
When addressing, keep it short and simple, and pull them away privately.
When someone owns a task, they’re more likely to do it.
Create a sanitation list and introduce it at a meeting.
Another reason something isn’t done is because someone doesn't feel accountable.
Try a nomination box to bring team morale together, give a gift card to the most nominated employee.
Personally thank and publicly recognize when someone goes above and beyond.
Come up with solutions during team meetings. Ask your staff if they have ideas.
Focus on clarity over assumption
Have policies like this written in a team handbook or policy guide.
Address issues 1:1 and not in a group. Calling someone out publicly is a form of public shaming.
If you have high turnover, it’s time to take a look at how you’re leading your culture and environment.
Frame your approach as collaboration so that you can work together and bond as a team.
The bigger picture is to create a team that builds a sustainable business, and therefor creating opportunity and freedom to make choices or take risk.
Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey
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Entrepreneurship is full of highs, lows, and lessons you don’t see coming. In Life Lessons of an Entrepreneur, Ambrosia Carey shares unfiltered insights on business growth, boundaries, and the mindset shifts that make success sustainable. Whether you're a hairstylist, salon owner, or creative entrepreneur, this podcast delivers real talk on navigating challenges, scaling with purpose, and building a business that works for you—not the other way around. Tune in for honest conversations, actionable strategies, and the lessons Ambrosia learned the hard way so you don’t have to. Subscribe now!
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Key Take-aways:
Slow down, you could actually get more done because it allows you to be efficient.
No one is coming to save you, rather than resenting the feeling of being held back, make different choices and take authority of your life’s outcomes.
Perfection is just fear in a fancy outfit. Done is better than perfect.
Ask yourself, what can you launch messy today?
Boundaries are your freedom, not your punishment.
Boundaries don’t push the right people away, they push the wrong people out.
If it’s not a hell yes, it’s a no.
People will show you who they are…believe them.
Money is a tool and not a trophy.
Your energy is your most valuable currency.
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Struggling to hire and trust new employees in your beauty business? In this episode, we break down when to hire, how to identify the right team members, and ways to build trust so you can scale your salon or beauty brand with confidence. Learn the key benchmarks for hiring, how to avoid those red flags, and how to create a smooth onboarding process that sets your team up for success. Whether you're bringing on a stylist, assistant, or front desk support, this episode will help you make strategic hiring decisions to grow a sustainable and thriving business. Tune in and take the guesswork out of building your dream team! Get FREE access to our Creative Service Profit Maker Webinar now!
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We want to hear from you! Drop your review & tell us what you enjoy & what you want to hear more of!
Key Take-aways:
If you are 80% capacity on your books for 3 months, you know it’s time to start hiring.
How much cash flow do you have? If you’re generating 6 figures, you’ll have a stronger cushion in case you need a safeguard for any changes in the business.
If you’re not quite at 6 figures but your profit margins are at 20%, this is a benchmark that allows you to see if you’re ready for the next stage of growth
Sometimes small business get ahead of themselves and want to grow a team due to emotional investments, and they fall backward financially.
When you’re ready to hire, define clearly what this person looks like; lay out responsibilities, job description, qualifications, will they be an employee or rental? How much experience do they have, are they looking for an apprenticeship or assistant program before taking clients?
Once you know what you’re looking for, visit beauty schools to get a better sense of what students are looking for in a leader.
Connect locally though social media. Be intentional about your approach with places that could align with your brand.
Connect in person with other businesses through local events. This is a great way to attract new clients for your growing team.
Recruiting can attract people who are less loyal or looking for the next best thing & that could be a red flag to growing a less sustainable team.
Build up your resumes and contact to set up a group interview if there are 3 of more candidates.
Invite stand outs to come back for an individual interview where you can address specific topics, allow them to ask questions, and go into details what you are both looking for to see if you align.
The last step is a technical interview to see how they work behind the chair. this is a good time to see how they communicate, interact, are they a natural educator?
The next step is to decide how your training will go down. What are you providing for them as a team member? Do you want to them to get involved? Are you interested in training?
If you’re bringing on an employee, have an employee handbook prepared to lay out responsibilities, expectations,and benchmarks.
Trust is built through repetition. Offering a 1:1 meeting with your employees is a time to check-in & go over goals and realign expectations.
Offering incentives, incentives, opportunities for leadership also builds trust.
When first hiring, start with a 90 day trial to see if you are a good fit.
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Are you ready to take control of your finances and build lasting wealth? In this episode, we’re breaking down a sustainable plan to grow your income, reduce debt, and invest in your future—all tailored for hairstylists, salon owners, and beauty entrepreneurs. Learn smart money strategies, the best ways to eliminate high-interest debt, and how to start investing wisely (even if you're new to it). Whether you're looking to scale your business, create passive income, or build financial security, this episode gives you actionable steps to make it happen. Tune in and start making your money work for you!
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Key Take-aways:
Pay off high interest debt first: credit cards can hold an interest rate up to 25% causing the average person to pay 2.5x more than the original purchase.
The suggested amount is to pay 15-25% of your income monthly to pay off that debt.
Avalanche Method: is a debt repayment strategy where you focus on paying off debts with the highest interest rates first to save the most money on interest over time.
Allocate 20-30% of your income every month toward your emergency fund, whether you choose to pay off debt first or divide 25% to debt and 5% toward saving.
Some debt is healthy debt, but your credit score is impacted when your debt to credit limit goes over 30%. Once your debt to credit limit hits 30%, it can drop your credit score by 20 to 50 points depending on your overall credit profile.
An emergency fund provides financial security by covering unexpected expenses. It offers peace of mind, supports business stability during slow periods, and allows you to make decisions confidently without financial stress. Plus, it encourages better money habits and protects long-term investments.
Setting clear goals helps you get there faster.
Set aside 10-15% of your income to your savings once you’ve paid of your remaining debts. The goal is to build 3-6 months of your monthly average spending to hold in your savings.
The next step is to open a high-yield savings account, which compounds over time at a higher interest rate allowing you to accumulate more income as the account grows.
Compounding means you’re growing income from interest continues to grow as the money grows. The more frequently your interest is compounded, the quicker your money grows.
Leverage your own business as an investment. You want every square inch of your business to be income producing. If you’re independent, what lines or affiliate programs can you work with to add multiple streams of income?
Build a roadmap for your income strategy building. Start thinking of this as placing your efforts seasonally to pour into multiple buckets, which allows wealth to build more wealth for yourself.
When seeking a financial advisor, ask them what their fee structure is.
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Ready to boost your income without adding more hours behind the chair? In this episode, we’re diving into creative strategies to grow your salon business and increase revenue. Learn how to make retail sales a natural part of your service, leverage affiliate marketing, and create digital products that keep clients coming back. We’ll also discuss hosting client education events, teaching at beauty schools, and collaborating with brands to build new revenue streams. From high-ticket services like extensions to e-commerce opportunities, this episode is packed with actionable tips to help you reach your financial goals while elevating your client experience.
Get FREE access to our Creative Service Profit Maker Webinar now! https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq
Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey
Key Take-Aways:
Retail Sales: Make its a part of your service and not an add-on.
Talk retail during the consultation to know what you need to recommend. It’s a deeper way to take better care of your client.
With the average 15% commission with retail, even if you only sold 10 products per week, that’s close to an extra $250 per month…without having to do extra behind the chair.
Affiliate marketing will also become more natural if you talk retail in the salon. You can send the link to your clients as well.
Add your affiliate links into places that have clickable links such as Pinterest & Facebook.
Create digital products such as quick video tutorials for your clients.
Digital products also make you irreplaceable.
Host an educational event for your clients, it can also bring added income into your space.
Start teaching in a beauty school to be a better presenter and offer a low-ticket class for students.
Collaborate with brands by having a clear goal and approach from a place of giving, not taking.
Work with a brand you’ve already been using, reach out, showcase examples of your work or create a clever offer.
If you’ve already established a relationship with the brand, propose Sponsorship.
Extensions bring added income both as a high ticket service, retail sales on the hair, and a reoccurring service that has an average higher price per minute.
If you added a $400 installation twice per month, thats close to $10k per year.
Ecommerce is another way of expanding your sales; from retail purchases on your website to sending kits to clients.
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Are you ready to shift your mindset and take control of your beauty career? In this episode, we explore what it truly means to be accountable as a beauty professional. Instead of seeking validation from others, discover how to reclaim your power, embrace leadership, and create work-life harmony. This episode is packed with honest advice and actionable insights for stylists, salon owners, and anyone ready to elevate their mindset and career. Tune in for the conversation you might just be ready to hear!
Listen into part 1: Navigating Change in the Salon World: https://podcasts.apple.com/us/podcast/successful-stylist-academy/id1584273127?i=1000684015514
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Key Take-aways:
Rather than focusing on how clients make us feel, what is our responsibility and how we allow ourselves to feel?
We all seek validation, but what does it mean to you and once you are validated what do you do with it?
Don’t give your power away.
Assistant vs apprentice: working for someone else vs working for yourself.
Find a mentor before leaving beauty school to avoid experimenting with a salon that might not set you up for success.
Leadership comes down to your own accountability.
There isn’t such thing as work-life balance, but there can be work-life harmony.
Try letting go of what you think it needs to be, being others in, find your community.
We only hear conversations when we’re ready to hear it.
Don’t get too hung up on the stories you tell yourself because those stories can change.
Give yourself grace to be wrong.
Find Hairdustry on Instagram https://www.instagram.com/hairdustry?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
Take 15% off our favorite skincare line, Pharmagel with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15
In this episode, we sit down with the host of Hairdustry, a podcast dedicated to exploring the mindset and evolution of the hair industry. We discuss how staying adaptable, embracing change, and fostering the right mindset can help hairstylists and salon owners thrive in an ever-evolving landscape. From navigating industry changes to building a sustainable career, this conversation is packed with insights to empower beauty professionals at every stage of their journey. Whether you're behind the chair or leading a salon, you’ll walk away with thought provoking advice to align your mindset with how your our future could evolve.
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Key Take-aways:
Responsibility is simply the ability to respond.
Instead of responding or reacting, try pausing.
Asking the big question “is this true“ can help with reshaping limited beliefs.
You are what you eat and sometimes you are eating misinformation… are you consuming what is serving you?
Change is never what’s next.
Sometimes we put the energy into what is ahead of us, but really it’s about letting go of an old belief system that allows change.
Some relationships run its course & we can just be grateful for what it was.
We are seeing a rise and recalibration of independent educators in the industry due to the desire of connection.
We have a very unique opportunity in this industry to run our own business, even as a W-2 employee.
Find Hairdustry on Instagram
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Looking to keep your schedule packed and your revenue growing? In this episode, we’re sharing expert strategies to maximize your bookings and keep clients coming back for more. Learn actionable tips for re-engaging past clients, attracting new ones, and creating irresistible offers that fill your chair. Whether you're a stylist or salon owner, this episode is packed with insights to help you boost your business and achieve consistent success!
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Key Take-Aways:
Create a New Year offer from a package to a bundle.
Start a New Year, New You promotion from adding a micro service.
Send a personalized email or text. Focus on the services that bring in the highest revenue to do what you enjoy.
Position hair appointments as self care. Make the message about them: After giving to everyone else, it’s time to do something for you.
Host a giveaway: Discount or product to incentivize clients to prebook. Make the duration 8 weeks to fit the average booking schedule.
Share hair resolutions on social media. Great way to add your personalities and attract new clients.
Social proof comes from testimonials, reviews, and feedback from clients. Create images, reels, and templates for your social media channels.
Encourage clients to prebook, it’s the number 1 way to sustain your business and have consistency.
Reintroduce and make tightening your systems a convenience to your clients.
Take 15% off our favorite skincare line, Pharmagel using code SSA15 at checkout: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15
This episode challenges you to rethink your business, your goals, and the systems you have in place to achieve them. We’ll explore how to set bold 10x goals, eliminate distractions, and realign your focus to build a business that works for you—not the other way around. From redefining your role in the industry to leveraging local marketing and believing in your brand, this conversation is packed with insights to help you scale with intention and clarity. Tune in to unlock strategies that will transform the way you think about growth and success!
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We want to hear from you, drop a question or comment in the review section below and we will add you to our next live session: https://podcasts.apple.com/us/podcast/successful-stylist-academy/id1584273127
Key Take-Aways:
What is your 10x goal to change who you need to be to get the things you want?
What things do you need to eliminate out of your life in order to create time for achieving the outcome of what you desire to have?
What business do you think you're in, what business are you really in, what business do you need to be in?
Don’t let others tell you how to run your business, you say how you want to run your business.
People are googling hair products more than haircuts. Why not target the products you use to the 7 mile radius around you?
Once you target clients, run a retarget ad to get them in your salon.
Hourly employees can pack orders, stylists can create videos with a QR code to share how to use the products.
Ask coaches who give disruptive information to show you how they have made more money and run their business more efficiently before taking their advice.
You don’t rise to the level or your goals, you fall to the level of your systems.
Make sure you believe in what your selling, what makes it stand out, why are you passionate about it?
If you’re using affiliate links instead of selling physical products, you get to control your margins.
Saying no to your client behind the chair is saying yes to your team. Have a day dedicated to your team. Look into the Replacement Ladder.
1:3:1 rule: What's the real problem that will fix 80% of the issues, what are the 3 solutions to solve that problem, and what is the 1 that would be the best option to move forward with.
Everyone has different goals, and there's not one vehicle to get there.
By learning what not to do, you learn what to do.
Make sure you’re not adding an ignorance tax, failure can lead to massive success.
Find Nick on Instagram or website
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In this episode of Successful Stylist Academy, Ambrosia and Drea dive into the art of consultations behind the chair, sharing their best practices and communication strategies for creating successful, lasting client relationships. From asking the right questions to setting clear expectations, they’ll guide you through each step of a transformative consultation that builds trust and sets the stage for success. Tune in to learn practical tips, common pitfalls to avoid, and how to make every consultation a powerful tool for client satisfaction and retention. Perfect for stylists looking to elevate their client experience and grow their business!
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Key Take-Aways:
Active Listening: We talk so much about how we talk that we forget how to listen.
Active listening can improve our client satisfaction up to 40% which shows how important it is for our clients to feel they’re heard.
Separate into 2 categories: the fun & not fun things. Policies & pricing allow you to be creative and enjoy the experience. The consultation is getting all sticky stuff out of the way to enjoy the rest of the service.
Hearing and listening are 2 different things, make sure you repeat your clients words back to them, share the plan, and then asking.
Over-communicate so the clients expectations match your expectations.
Under promise and over deliver.
Most of the time, a stylist who thinks she’s giving a consultation might not match what a client thinks is considered a consultation.
Talk about what goes into the process and also what goes into th maintenance.
The consultation is the main dish of what we offer behind the chair, it’s where trust is built, aligned goals are created, and a plan for future services are created.
By the time the cape is off, your client has mentally moved on to the next part of the day.
We’re never recommending a product a client doesn't need. Try noting some questions you can integrate into your consultation ahead of time.
Break the consultation over different parts of the service with go-to questions you can visit during the service, and a closing consultation which is making sure you met the clients expectation and plan for next time.
Rather than assuming your client won’t want it, assume they will because you’ve armed them with lots of information.
Get 15% off our favorite skincare line, Pharmagel with code SSA15
Track your salon color down by the penny with SalonScale, take an additional 10% off with code SSA10 HERE
In this episode, Harley Chapman shares her exact growth strategies in how she started generating income on TikTok. Learn how to monetize your content, grow your audience, and leverage brand partnerships to turn your TikTok presence into a profitable venture. Whether you're just starting or looking to make passive income, these tips will help you maximize your earning potential on the platform.
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Key Take Aways:
Start by creating the content.
You can unlock TikTok shop once you have 5k followers.
Posting 2 to 3 times a day does get you there faster.
Create a list or scroll through the app to get inspiration on your content ideas.
Set aside an hour a day to work on your content.
Create up to five content topics to post about regularly.
Consider a miniseries I can tie back to your brand and is related to your content pillars.
The more you get to know your audience the easier it is for your content to be shared to similar accounts.
Once you get accepted into the shop, you can request free samples, which helps you find the right brand alignment.
Once you start to see growth, have an end goal in mind.
Brands will also pay for your ads which helps to increase sales for you and following.
Ads can’t be running on a post that has copyright music on it.
When going live on TikTok, it’s better to go for longer durations starting at an hour.
Once you hit 10k followers, you become eligible for the Creator program which pays to post.
Keywords do make a difference, particularly in-video caption, description, and hashtags.
A little hack is hiding keywords in your video, shrinking them down and bringing them off the screen.
Make sure you engage as part of your content strategy.
Replying to comments via video does really well on TikTok.
Above all else, remain curious & allow yourself to try new things.
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In this episode, we dive deep into the most effective client retention techniques tailored for beauty businesses. Learn how to create exceptional client experiences, foster loyalty, and increase repeat bookings. Whether you’re a salon owner or a beauty professional, these strategies will help you strengthen client relationships and grow your business. Tune in to discover actionable tips that can transform one-time clients into long-term loyal relationships!
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Key Take-Aways:
When we talk about retention, if you don’t have those building blocks of creating a strong relationship and being in an environment that you feel supported in, it’s a big contributor for professionals not staying in the industry.
Personalizing each client experience: Make recommendations, but also personalizing your marketing techniques to fit the preferences of each guest.
80% of consumers are more likely to support a business that provides personalized experience.
Simple is not always easy. Having the confidence to retain clients gives you the financial freedom, time and peace to focus on education or reach out to brands.
Work on your craft: Set aside 5% of your income for ongoing education. Setting money aside for education also creates a psychological reward system & allows you to put time and thought into the classes you really need.
It’s better to get really strong at a couple of things at a time rather than offering everything because it allows you to focus on the relationship and feel confident with the service.
Offer a loyalty program: A point system is a great way to add to the next purchase, which can increase client retention by 5-10%, and also generates on average 15-25% more profits per year.
8.Dial in communication & verbiage: This helps with clarity, removing obstacles, plus clients feel heard.
Treat all clients as if they’re your only client. A way to see a great example of exceptional service is to be a client yourself and create a rating system for parts of your service and make notes for how you can apply your experience behind the chair.
Being consistent is the most important part of the service to retaining a client. 89% of consumers have switched to a competitor following a poor experience.
Be irreplaceable: What makes you YOU & make your strength your Super Power. Write specific things down in the client notes to help your remember details.
Make sure your clients are not leaving before rebooking, it helps to talk about next steps or always leave your client wanting more.
Remember your clients don’t only choose you, you also choose them, so choose clients for your future self.
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In our fast-paced world as a hairstylist, it’s easy to feel like you’re constantly chasing the next trend, trying to stand out in a saturated market, or possibly even struggling to maintain a steady client base. In today’s episode, we’re diving deep into the challenges every hairstylist faces, from balancing creativity with profitability, and uncovering actionable strategies to not just survive, but truly thrive in the industry. Whether you’re a seasoned pro or just starting out, this conversation is designed to help you connect with your clients on a deeper level and find more fulfillment behind the chair.
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Key Take-aways:
Personalized Follow-Ups: After a client’s appointment, send a personalized text or email thanking them for their visit, or a hand-written card if you really want to stand out. Include a specific compliment or mention something personal they shared.
Studies show that addressing someone by their name makes interactions up to 10 times more memorable. “Hi [Mackkenzie], it was great seeing you today! I hope you enjoy your new haircut. Don’t forget to use the serum we talked about for added shine. Looking forward to your next visit!”
Have clear and intentional communication: Understand your clients needs, repeating things back to them, and showing appreciation.
Host a VIP night or a small client appreciation event. This ties into the profit of emotion or time being the greatest, long-term profit of all.
Customize a haircare plan for your clients: Detail recommendations based on tips, products, and added value.
Host a private “bring your own tools night” and spend focused time on helping people with learning how to style their hair.
Consistency with your story and brand, for example booking extra time for a new client.
How do you show up on social media. Do you engage with your clients or potential clients when you have a gap in your day?
Make a special note on clients to remind yourself to bring it up when they come back in.
Referral and rewards program: word of mouth can increase our new client acquisition by 50%
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In the beauty industry, it's easy to blur the line of being an artist vs owning a buiness. Ambrosia opens the conversation on bad business advice and deceptive tactics on working less, charging less, and making more. From misleading pricing claims to hidden context, we expose the tactics that social media can use to manipulate popular consumption for truth. Join us as we discuss the impact of these lies on your income, business, and future. Ambrosia also provides tips on how to approach navigating the mindset of exchanging money for time and the long-term ramifications for underchanging. Don't miss this episode if you're ready to uncover the reality of compounding effects and empower yourself with knowledge.
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Key Take-Aways:
Most advice on social media lacks context or is missing important parts of the story.
Doing something for a long time doesn’t give someone the right to teach, but learning the craft of teaching and holding retention does.
People say things that are inflammatory because it gets attention and followers.
If you don’t raise your prices, and your costs keeps going up…understand that you are choosing to be the one who absorbs the cost.
I’m either free or expensive, but I’m never cheap.
You can choose to comp your work as a gift or give back through charity work, but never raising prices for repeat clients is bad business.
There is a difference between goodwill and good business.
It’s impossible to book less time, charge less, and make more money.
The reason it’s important to learn how to operate your business is so that you can take care of your future self.
It’s the sustainable stuff that builds wealth, confidence, and relationships.
Maximize your profits by tracking your color cost with SalonScale, add an extra 10% off with code SSA10
Get 15% off our favorite skincare line, Pharmagel using code SSA15
If you’re a hairstylist or salon owner looking to elevate your expertise and service offerings, spend time with us as we delve deep into the world of hair extensions. We are debunking myths and revealing why extensions are the perfect solution for everyone. Discover how lightweight, high-quality, and eco-conscious Rooted hair extensions can transform your business as we explore the benefits, best practices, and the ethical considerations behind choosing the right extensions. Tune in to learn how Rooted can help you provide unparalleled service while promoting sustainability and inclusivity in your salon. Don't miss out on these insider tips and expert advice that will set you apart in the competitive beauty industry.
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Key Take-Aways:
At Rooted, we allow anyone to have access to our hair, no barrier to entry, and no certification requirements.
Hairstylists who have been doing extensions longer doesn’t necessarily make them more qualifies because safter methods are evolving.
Most people who are getting extensions these days are wanting to enhance their natural hair.
Our education is foundational and based on the healthiest methods.
We have to have standards for education that are proper for the person sitting in our chair.
Most people who actually need extensions are afraid to ask because they see curated content on Instagram on a specific type of person.
We need to have the conversation more and educate our clients on the options in the extension world.
Arming ourselves with lots of information, we have the ability to make solution based choices.
By todays standard extensions are no longer about gaining length. It’s a solution to hair shedding, breakage, hormonal changes, thyroid issues, alopecia, trauma, long-term health issues, color changes, and other normal conditions most people deal with.
Business integration also sets us apart from others. We are both knowledgable and passionate about helping others build a successful team & business.
If you’re setting yourself up for success, then there is room to enjoy your life.
Less is more with extensions, we provide the lightest weight extensions that you can customize and mix and match.
Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code SSA10 https://signup.salonscale.com/mz9lj/ambrosiacarey
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Do you ever feel like a fraud, despite your skills and qualifications? This episode tackles the common challenge of imposter syndrome in the beauty industry, equipping you with practiced strategies to silence self-doubt and embrace your inner strength. Subscribe for more discussions on business, marketing, communication, and finance in the beauty industry.
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Key Take-Aways:
Focus on the current challenge rather than what’s next.
Ask yourself if there are other barriers that are causing the feeling ie. Tired, hungry, unknown fears.
Is your ego of expectations getting in the way?
Can your ego also help you in a positive way through self-love and connecting with the right people?
Are you prepared? Sometimes imposture syndrome comes from the unknown, and prep work can help a lot.
Ask yourself what you really want. Let the vision of your dreams be clear, helping you focus on action items, rather than doubts or unknowns.
Failure can arm you with more preparedness the next time.
Practice mindfulness, which improves focus, lowers stress, and improves mental clarity.
If you enjoyed this episode, please share by dropping a review here: https://podcasts.apple.com/us/podcast/successful-stylist-academy/id1584273127
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In this episode Ambrosia Carey uncovers some hard lessons and common challenges that get in the way of busines growth. Tune into this new series of raw, unedited, and unfiltered weekly conversations surrounding business, marketing, and mindset challenges in the beauty industry.
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Leave us a review with comments, questions, and takeaways HERE
Key Takeaways:
Don't ignore your intuition, listen to your gut and follow your instinct.
Confimation bias can be a dangerous distraction from learning, developing, and growing.
Fear of failure is the most common. Recognize the fear, but don't let it get in the way of growth.
The only failure in business is failing to learn from mistakes.
Don't be resistant to change or let the fear of change get in the way of growth: Just because it worked before doesn't mean it'll work again.
Lack of organization is a common obstacle, this is where a coach or addition to your team can be monumental.
Unrealistic time constraints, lack of data, or being inconsistent are other common obstacles, so recognizing what is the biggest challenge makes it easier to problem solve.
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Ever wonder how to protect the brand you work so hard to build? Welcome back trademark law expert, Kelli Jones who teaches us the ins and outs of how a trademark process works, when you might want to consider securing your brand, and what you should look out for before protecting your brand identity.
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Key Take-Aways:
A trademark is a part of your brand which identifies your good & services.
The difference copyright and trademark: copyright protects original work of author. Trademark protects words, phrases, symbols, or designs that distinguish the source.
The point of a trademark is to prevent consumer confusion.
Two things that are unrelated can exist.
Even if you’re using a brand name first, whoever files a trademark has the most rights.
Before creating the branding for your business, do a basic search on uspto as well as Google Search.
Hiring a lawyer for applying for a trademark adds further safeguard due to the extended search.
It’s important to file the branding with the words used for the business instead of only the logo, so that it’s always covered even when changing the branding colors and logo.
The beauty industry is one of the harder industries to get a trademark due to general wording that overlaps in the industry.
10.The trademark process can take a year or more after filing.
Trademarks can also negotiate terms specific to the state, but its typically federal.
If you’re using a name before someone registers and sends a cease and desist, you can appeal it.
A federal trademark will trump a state trademark in court.
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Feeling overwhelmed by salon contracts? Don't risk your business! Join us as lawyer Kelli Jones breaks down everything salon owners & hairstylists NEED to know about crafting ironclad contracts. Learn key terms, avoid hidden pitfalls, and discover strategies to maximize profits & protect your business. Listen now & gain the legal edge for your beauty business!
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Key Take-aways:
There are different contacts for your business in different states. 2. You can put anything in a contract, but it doesn’t mean it can be enforced in your state.
Don’t charge for things that are unreasonable, for instance the full service price.
Make sure your policy is clear, written and easily found on your website.
If a client is booking online and checks a box to agree to the policy, it’s in written form and easier to enforce the charge.
If you don’t have clarity on how charges work, when and what the stipulation is, it will be harder to legally hold the charge against the client.
Usually what can legally be held against you as a service provider is what you don’t include, not what you do include.
Be careful when asking to hold credit card information, you need to get authorization to charge their card.
As far as holding a non-compete for an employee, it is meant to protect both parties. It’s a red flag if a salon has you sign a non-compete if you are a 1099.
A non-compete shouldn’t prohibit an employee from being able to work if they left.
As an employee, consider negotiating the terms of the contract before finalizing.
As a freelancer when signing a contract with a brand, if asked for a non-compete for a longer duration, negotiate either a higher rate or for a shorter timeframe. Keep in mind, the brand’s contract doesn’t typically work favorably for the artist.
Look for words like perpetuity because the intellectual property can belong to the brand if you don’t negotiate it down.
Make sure you license it to them rather than them taking ownership of it.
Once you publish something online, you hold the copy-write to it. You need to give permission to someone else using your content, it could be copy write infringement.
It’s easier to escalate as necessary rather than deescalate a situation.
Try reaching out to the brand directly first before reporting, this is where you can negotiate a paid relationship with them.
If you feel nervous about signing a contract, think of it as a way to protect both parties and to prevent miscommunication.
Find Kelli @lawyerkelli_ on Instagram
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Finding the right salon home goes beyond just a pretty space. As a hairstylist, prioritizing a salon that fosters your professional growth can make or break the longevity of your success behind the chair. Discover how to find a supportive team environment that fosters professional growth through education and skill development. We'll discuss the importance of a salon culture that values your creativity and allows you to showcase your talents. Plus, we'll tackle practical considerations like added support and resources to look for in your salon home, that aligns with your experience and goals. Tune in and get ready to find the perfect salon to launch your dream career!
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Key Take-Aways:
Look at the salon culture. How is everyone treating one another.
Pay attention to the atmosphere. How is the interaction with clients?
Is there opportunity for you to grow as a stylist?
Reputation & integrity: Community, clients, and team/staff.
Look over reviews and visit in person.
Does the salon conduct a working/shadow or technical interview?
Is there a mentorship/coaching program?
What is their turnover rate? If it’s high, consider interviewing a couple of stylists first.
Is the salon open to Indie education? Do they cover the cost of classes?
Does the space fit the season of life you’re in? How much participation is required?
Find out what the compensation, expectation, and do they have a benefits pack?
Look out for cleanliness and organization, which shows you the foundation is there.
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Feeling overwhelmed, undervalued, or like you're constantly saying yes? Do you ever wonder how to achieve your goals and live a truly fulfilling life? The answer lies within you! This empowering episdoe explores the twin pillars of self-awareness and boundaries with Sarai Speer.
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Key Take-aways: 1. Boundaries can have a negative connotation, but they look different to everyone.
Self care isn’t selfish.
We are guaranteed to wake up with one person for the rest of our life & it’s ourself.
Boundaries can be discovered through being self-aware.
Practice 7 layers of why for self-awareness.
Write out what you will and won’t put up with, and where you need help.
Clear communication which is a beautiful self protection piece. Use “I” statements.
Practice consistency and role play with someone you trust.
Self care, which is ways to practice self love.
Find Sarai on Instagram
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Does your salon feel like a revolving door for stylists? Are you struggling to attract and retain top talent? The secret weapon you might be missing is a happy and positive work environment! In this episode, we dive deep into the power of team morale. Learn how a thriving salon culture can become your ultimate client magnet, and lead to a more fullfilling career behind the chair.
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Key Take-aways:
Don’t overlook the small things: one person makes a difference.
Be intentional to create a great moral for a long-lasting business.
Be open and transparent: to foster an open culture, have an open door policy.
There’s so much power in listening; perception is reality. Praise publicly and critique privately.
Have monthly or quarterly meetings which invites open communication and a way to connect.
Associate each smaller goal to a deeper, meaningful goal. Have others hold you accountable or work with one of our coaches.
Have projects that you can work on with a team member as a collaboration.
Don’t forget to celebrate; and show up for one another.
Learn the 5 love languages and apply them to clients.
Provide opportunities for professional development.
Save your color cost and track your inventory with Salon Scale plus and addition 10% off using code SSA10
Get 15% off our favorite skincare line, Pharmagel with code SSA15
Feeling lost in the world of "brand" and "branding"? You're not alone! This episode w/ host Ambrosia Carey & special guest Nina Kovner of Passion Squared breaks down the key differences between these often-confused terms. Join us as we delve into the essence of what makes a powerful stylist brand, and how to translate that into tangible strategies for building a thriving salon. We'll explore everything from brand identitity to brand story, empowering you to attract your ideal clients and elevate your business to new heights. Tune in and unlock the secrets to building a memorable brand that stands out in the crowded salon landscape!
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Key Takeaways:
The brand is the story.
Branding is the identity of the brand, the aesthetic & logo
Branding is meant to help tell the brand story. It is not the brand story.
The first step is brand story then we design around that, including content.
One of the biggest misconceptions is to build your brand on social media, but that’s marketing.
It all starts with brand purpose: what problems are you solving.
Brand promise, how are we solving those problems.
Who are we serving (target audience), and what solutions do we have (products & services.
When approaching your story telling, the most powerful way of speaking is to an audience of one & making them the hero.
An exercise in helping you create this story is by listening to your clients.
If energy is put into brand identity but not story, there can be a mismatch in what people expect vs what they receive & it can hurt a business
Changing your branding every few years can hurt your business, consistency builds trust.
Find more info on Nina of Passion Squared & Instagram HERE
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Do you crave more freedom, financial security, and a community in your business? Join us as salon owner Nick Mirabella, shares his journey and bold move – transitioning to a private membership model. In this episode, you'll discover: The why behind Nick's decision, the how of the PMA approach, and the benefits of going private.
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Key Takaways:
Private memberships allow you to practice your business under a private domain through a membership program.
Statutory compliant means you’re complaint to what the state & government tells you to what you can do vs non-statutory which is complaint to your private association.
Changing the structure of your business to private offers an opportunity to rethink how you can marginalize profits.
ESOP program, employee stock options as a percentage to pool from different forms of income of the business to employees with vested interest.
Having a private business face a few challenges such as State Board & distributors due to the license.
Cover your product cost with our #1 tool, SalonScale. Get 10% off with code SSA10 https://signup.salonscale.com/mz9lj/ambrosiacarey
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Follow Nick on his journey here
Worried about a recession impacting your salon business? This episode is your lifeline! We'll dive into 10 proven strategies from cutting costs to attracting clients, helping you maximize efficiency, boost revenue, and recession-proof your success. Learn from 24 year hairstylist and salon owner Ambrosia Carey and gain valuable tips on financial planning, marketing adjustments, and operational optimization. Don't wait until times get hard in your business - take control and secure your future today!
Celebrating our 100th episode & over 10,000 downloads! Drop a review on Spotify or Apple now & get automatically entered to win a Pharmagel skincare bundle: https://podcasts.apple.com/us/podcast/successful-stylist-academy/id1584273127 winner will be chosen and annouced March 19th!
Join Salon to CEO with Ambrosia & Fulton Accouting March 11th HERE
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Key Take-Aways:
GDP requires 2 consecutive quarters.
Inflation: Consumer price index remains high.
Federal reservce interest rate climbing, but S&P has increased.
Review & optimize expenses: look over monthly expenses & cut back on non-essential costs: subscriptions, utilities, inventory.
Build an emergency fund 3-6 months of operating expenses to cover unexpected costs during slowdown.
Explore options to lower interest rates or extend payment terms on existing loans.
Focus on services with higher margins like scalp care, treatment add-on, bundle options (menu options in previous episode linked in our shownotes), above all focus on essential services.
Secure a line of credit w/ favorable terms to access additional funds if needed.
Loyalty programs & rewards, good time to reintroduce.
Optimize your search on both website & social media for local searches; showcase specials or giveaways. Products that aren’t moving, bundle a giveaway or host a contest.
Community partnerships: collab w/ local businesses for joint promotions.
Optimize scheduling, how can you shrink timing down on services? (Treatment to end while roots on, rescheduling then getting next step ready while processing, use 10 min express colors)
Reduce waste: SalonScale tracks all inventory usage & cost, stores formulas, creates a suggest re-order menu.
Find more on our top downloaded episode here: https://podcasts.apple.com/us/podcast/successfulstylistacademy/id1584273127?i=1000603222567
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Raising prices without scaring off clients - sounds impossible, right? This Successful Stylist Academy episode cracks the code! Learn pro tips for confident price increases, from justifying your worth to handling client conversations. Stop undervaluing your skills and boost your income - listen now & drop a review if you found this helpful!
Salon owners & Independent Stylists, join the waitlist for our next Group Coaching session!
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Find everything in one place here: https://www.ambrosiacarey.com/
Key Take-Aways:
Evaluate fixed, variable expenses first, then your profit margins with cost.
Market search within your zip code & surrounding areas, then look over the income median within those zip codes.
Ask these questions: How long have you been in the business? What percentage of clients are rebooking with you? What experience does the client reflect when they’re walking away from the chair?
Let facts help you determine prices by looking at your cost of goods, not emotion or guessing.
Value & worth are not the same. Think of value broken into two parts: communication & technical. When breaking down services, over communicate the steps, and the technical cost associated.
If it’s a higher increase (over 10%), increase in increments.
Give a heads up effective date before the price increase takes effect.
Avoid increasing prices around peak seasons, and give ample notice.
Know your numbers down to the penny with our favorite salon tool, SalonScale. Save an extra 10% here: https://signup.salonscale.com/mz9lj/ambrosiacarey
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Feeling overwhelmed with the thought of juggling 2 businesses at the same time? Breathe easy! Discover expert-tested techniques to double your impact without doubling the stress. Master growth hacking, organizational, and structured techniques. Click now for the ultimate growth guide! Leave a review if this helped you in any way!
Hairstylists! We are offering FREE group coaching to anyone who downloads Successful Hairstylist, our course with lifetime access: https://www.ambrosiacarey.com/workshops/successful-hairstylist !
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Key Takeaways:
Lay the groundwork: create your business plan and take it to a mentor.
Create you WHY & streamline a plan for the back-end.
Build out your income projections on a monthly, quarterly, and annual basis.
Consider what happens in a slow month vs heavier. What do you need to do to plan for balance?
When coming to a business decision, ask yourself “can I do it”, then ask “should I do it”.
Play to your strength and budget to bring others in.
Leave space for spontaneity during the structured time. Look at this week by week.
Keep organized notes to side-bar a thought while you’re in that structured time.
Keep your business and personal accounts separated with a separate LLC, EIN, and bank accounts.
Focus on your top 3 offers that give you the best output for expense/time ratio.
Formula: Net profit - initial investment x 100.
If you made an initial investment in your business, your number 1 goal should be to pay yourself back first.
Balance technology and real people interactions for a salon business.
Use the 3, 2, 1 method; your 3 top clients, the 2 places they hang out and market there, and your 1 point of differentiation to attract more who are like them.
Simple is not always easy. Schedule time to rest and take a breath.
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If you prefer video, we are now on YouTube!
Ever dreamt of building an empire beyond the salon? Join us as founder Ambrosia Carey talks over the successes story Carleana DeLaCruz built between a high demand bridal business and publishing a book built for hairstylists, "Hairpins and Happiness". Carleana unpacks the key ingredients of her success, revealing the mindset shifts, business hacks, and strategic leaps that propelled her from behind the chair to multiple avenues of business.
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Key Take-Aways:
Who are you writing this for?
When the process begins, pick an end date.
put words on the page, just start.
Stick to it, be persistent with finishing what you started.
Be open to collaboration in building your business.
There is more to monetizing a business than money. Relationships are the ultimate monetization.
Success is a constant evolving journey.
Get out of your own way & choose to make it happen.
SalonScale has saved thousands of dollars for businesses we've work with, start saving now & enjoy an extra 10% off HERE: https://signup.salonscale.com/mz9lj/ambrosiacarey
Take 15% off our favorite skincare line, Pharmagel using code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15
Find Carleana on Instagram: https://www.instagram.com/hairpinsandhappiness/?hl=en
Hairpins & Happiness Book HERE: https://www.amazon.com/dp/B0CKSZ2W72/?coliid=IPCGHMUM3QWL7&colid=MMF47JVJU3O2&psc=1&ref_=cm_sw_r_cp_ud_lstpd_XSYY25HCGTMCSY569VXY
Ditch the guilt, set the limits! People Pleasing to Self-Care: Master healthy boundaries, reclaim your energy, & run a healthier business! In this episode, we are talking about ways to say no, prioritize YOU, & build vibrant relationships without exhaustion. Successful Stylist Academy coaches share their expert tips, real-life examples, & practical tools for a happier, healthier life. Download our FREE worksheet & join our 10 day business challenge!
Get our Free Form "Discovering your WHY"
Join our FREE 10 Day Business Challenge!
Key Takeaways:
Create your way, and visit it often: once a year at minimum and anytime you pick up a new project.
Self reflect, which will help you identify your patterns and triggers.
Reinforce your priorities through self-care.
What are your motivators and what drives you to say yes?
If you have a hard time, saying, no, don’t answer right away.
Before saying yes, ask yourself "do I want to do this?"
Ask yourself why am I doing this and does it align with your why?
Ask yourself if it’s healthy for you. Is this is the best way to spend your time and expertise?
Does this bring out the best of me and others?
Protect your color profits with SalonScale and save an added 10% here: https://signup.salonscale.com/mz9lj/ambrosiacarey
Enjoy 15% with our favorite skincare line, Pharmagel using code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15
Ever feel torn between stocking shelves with products or sending clients down affiliate link rabbit holes? You're not alone! This episode dives headfirst into the salon retail vs. affiliate marketing debate, helping you unlock the best profit path for your beauty empire. Tune in and drop a review to have your voice heard in a future topic!
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Attract growth with our best selling marketing course: https://ambrosiacarey.teachable.com/p/businessmarketing
Key Take-Aways:
Time & Effort: managing inventory, ordering, storage, product knowledge, and handling returns should be considered first.
Housing retail may take more time and cost up front but have a higher profit margin.
Affiliate links are convenient and don’t require up front cost.
Most brands offer education points to salon owners for carrying the line in house, and those points can be applied to backbar and ongoing education.
A solo suite owner might not have space to stock retail, but the commission is capped at a lower percentage.
The average salon that sells product in house claims a 15-25% profit from retail sales.
Consider the client experience when making your decisions & what fits your brand.
There are more profit options for products not selling in the salon, such as hosting a sale or taxable donation for the business.
Selling through affiliate links allows less commitment to a line & it’s easier to switch lines.
The downside to affiliate links is the possibility to dilute the brand image for your salon.
Online options help with a global reach and 24/7 accessibility.
Online purchasing has a lack of personalization, can have delays in shipping, lead to dissatisfaction, and reduces impulse purchasing which is a missed opportunity.
Increase your color profits instantly, plus score 10% off with SalonScale now, you'll thank us later!
Get 15% off our favorite skincare line, Pharmagel today with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15
Ever have a client walk in with a Pinterest hair fantasy and walk out disappointed? Yeah, we've all been there. Join us as we delve into the trenches of salon life, sharing real-life scenarios, practical tips, and expert advice to help you communicate effectively and build trust and loyalty with your client. Subscribe now & leave a review to get automatically entered into our next big givewaway!
For more topics, questions, or industry related conversations, leave a review with us and we will add it in!
Get a copy of our Free Client Retention Guide
Key Takeaways:
Ask your client to zoom into the picture to clarify what part of the image they’re drawn to.
Educate your client: What the service would look like, the upkeep, and how often they need to come back in.
Use a color consultation form and give 2 options, breaking apart by time and starting rate.
Our job is to help a client decide what they actually want.
Over communicate during the consultation, and look for those non-verbal cues.
Use the same verbiage your clients use.
Stick to the positives, find the answer and create a solution.
Try breaking the ice with a little humor when it comes to unrealistic expectations.
No your limits and be OK with having to turn down the service if it is an unreasonable request.
Give yourself a cushion of time and quoting the amount of service to save any unforeseen changes.
Walk them through the entire process, so they know what to expect and communicate as you go.
Get hooked up with our number 1 profitable business tool & Sponsor SalonScale. See what has saved saved thousands of beauty professionals time and money.
Enjoy 15% off our favorite skincare line and Sponsor, Pharmagel, a clean skincare line trusted skincare line for over 30 years!
In this episode, Successful Stylist Academy's founder, Ambrosia Carey delves into the communication aspect of being a hair stylist. Ambrosia breaks down the art of building trust with your clients and navigating those awkward moments when a client says no to your retail suggestions. For future topics or questions to our coaches, leave it in a review & we will include your comment in a future episode!
Subscribe and leave your review HERE, all reviewers are automatically entered into our next giveaway!
Get on the Waitlist for our next Successful Hairstylist Group Coaching bundle pack.
Key Take-aways:
Establish Open Communication: Engage in active listening to understand your clients' needs, preferences, and hair goals. This makes educating our clients easier.
Provide Expert Advice: Offer professional guidance and recommendations based on your expertise and understanding of their hair type, texture, and lifestyle. Personalized recommendations, problem-solution, product experience, maintenance and longevity.
Respect Their Choices: Respect clients' decisions even if they decline your recommended products or services. Make note of your recommendation and let them know you’ll revisit at another time.
Offer Alternatives: If a client declines a product or service, suggest alternative options that may better suit their needs or budget. Help through process of elimination.
Personalize the Experience: Tailor your recommendations and interactions to each client's unique personality and preferences: smell, feel, hold, upkeep, application.
Maintain Consistency: Focus on consistent high-quality services, this builds trust over time through repeat interactions.
Address Concerns Proactively: Anticipate potential concerns and address them before they arise. Explain how product diversion or gray marketed items work.
Embrace Education: Continuously educate yourself about the latest trends, techniques, and products you carry. Start out with 3 hero products and keep adding on.
Demonstrate Transparency: Be transparent about product ingredients, answering clients' questions honestly and providing clear support for your recommendations. Heat protectant.
Follow up with your recommendation after the appointment.
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In the service industry, negative client interactions are an inevitable reality. However, with the right approach, you can transform these challenging situations into opportunities for growth, professionalism, and client retention. Join us as we delve into the art of handling negative clients, equipping you with strategies to effectively manage difficult situations, maintain your composure, and protect your business reputation.
Drop your review and include any question or topic suggestion you want us to cover next time HERE!
Get on the Waitlist for our next Successful Hairstylist coaching container!
Key Take-Aways:
Know yourself: What feels right for you.
Pause. Breathe. Speak. Listen. Repeat.
It’s better to be kind than to be right. Perception is reality.
Stay calm to maintain your exposure, this is not the time to match energy.
Actively listen, this sends the message that you’re validating their feelings.
Avoid any kind of defensiveness, so you don’t add to a wall of separation.
Seek solutions. Find actionable steps to begin difusing.
Hearing and listening are 2 different things.
What people typically need are to feel seen & heard, feel understood, and to feel like you care enough to make it right.
Try your best to not take things personally. Don’t mistake arrogance for insecurity.
The words we use are huge: Use their name, repeat what you understand, apologize or recognize, ask what you can do to make it right.
Some people are just more negative than others. What can we do to not feel energy into it and turn it into a positive?
Write it out if needed, bring in a 3rd party.
Worse case scenario, be okay with offering their money back, and take it as a learning lesson.
If it becomes abusive, or compromises your mental health, respectfully uninvite.
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In the dynamic and competitive world of the beauty industry, networking is not just a buzzword – it's a lifeline for success. Join us as we explore ways to effectively network, guiding you through strategies to establish meaningful connections, build a strong professional reputation, and propel your career. Whether you're a seasoned professional, or just starting your journey in the beauty industry, this episode is packed with actionable insights to help you.
Key Take-aways:
Hairstylists, join the waitlist for our most successful program.
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Key Take-aways:
Check in with yourself and make sure you show up as you are so you can align with the right people.
Events and award shows are made for chances to connect and network, however classes are the easiest way to interact in a more intimate setting.
Put the phone away, it sends the message that you’re busy.
DM others who will be attending beforehand to get to know one another before you get there.
Get there early, it’s easier to connect before it gets busy.
Join forums or groups on social media to interact, ask questions, and connect with others in the community.
Ask open ended questions that prompt a little more interaction.
Try collaborating with others, start with others in your own area or community.
Attend smaller gatherings or retreats, where you’re learning a skillset together.
Start with hosting a community social event in your space.
Offer to assist or work on photo shoots to create with others and get to know them.
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Find us on TikTok
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In the world of business as a beauty professional, success hinges on your ability to set clear, actionable goals and consistently execute your plans. Join us as we delve into the art of goal setting and achievement, empowering you to transform your aspirations into less overwhelming steps. Business advisor, Ambrosia Carey and Successful Stylist Academy lead coach, Drea Lecher will guide you through the process of defining your goals, crafting effective strategies, and overcoming obstacles that may stand in your path. Whether you're a seasoned beauty professional or just starting your entrepreneurial journey, this podcast will equip you with the tools, mindset, and motivation to achieve your next steps.
If you're a small business and want to tackle your next goals with us, get on the Waitlist
Get access to our FREE Marketing Guide HERE.
Key Take-aways:
Write out something you want to achieve and why is it so important to you?
Review your goal on a monthly basis. Then celebrate when you achieve that goal.
Make sure your long-term goals are SMART goals, anywhere between 3, 6, and 12 months.
Use exact clarity to set achievable goals, start with brainstorming first, then position the WHY around it.
Don’t focus on too much at once. Start out with setting 3 goals per week.
Have an accountability partner or join our Group Coaching.
Brain dump and brain storm, without organizing, let the thoughts out and then organize later.
Try recording your thoughts when they enter your mind instead of writing down.
Remove your distractions that can overwhelm you from getting something done.
Mentorship helps significantly in achieving larger goals as it helps you with being consistent and persistent within a productive habit.
We cannot be hard on ourselves if we haven’t practiced the discipline. Be kind to yourself, practice self compassion, and set yourself up for success by first practicing discipline.
Revisit your goal as well to make sure you don’t want to modify or change you goal as the vision can change.
Get 15% off our favorite skincare & Sponsor Pharmagel with code SSA15.
Discover the power of self-belief and overcome self-doubt as a beauty professional with these practical strategies and expert tips. Learn how to silence your inner critic and unleash your true potential behind the chair and beyond with our Successful Stylist Academy community. Subscribe for a new episode every Tuesday and leave us a review to share your experience or even a topic you'd like to see us cover more of in the future!
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Discovering your WHY free Download HERE
Key Takeaways:
Self Compassion: Write down your self-doubting thoughts, then counter them with compassionate and understanding responses.
Identify the root of the cause.
Reprogram negative self talk. Respond immediately with a positive affirmation.
Be specific with your goals & set smaller achievable goals.
Strengthen your educational foundation with a hands-on class.
Try going to something alone, which makes it easy to find new people to connect with.
Celebrate your achievements, especially the small ones which are a reminder that you finished what you started.
Seek support & positive influence. Who you surround yourself by makes a big inspect on the way we view ourselves.
Overwhelm & comparison are 2 big factors that contribute to self doubt. Remind yourself that everyone has their own strengths & weaknesses.
Practice compassion for yourself and others.
Get 15% off our favorite skincare line & Sponsor Pharmagel w/ code SSA15
In this episode, we'll discuss 8 proven strategies to increase revenue as a beauty professional. If you're ready to start making more money as a beauty professional, tune in to this episode! Subscribe and leave a review to let us know what you think of this episode, and if you have any suggestions, feel free to reach out to us on Instagram!
Join our next Successful Hairstylist Group Coaching for your behind the chair business!
For quick resources on more ways to generate income, check out this POST.
Get this free template to create your very own giveaway
Key Takeaways:
Affiliate partnerships to earn extra income through your social links, landing page, and even QR code for your clients to use.
66% of consumers are willing to pay more for a product or service that is part of a partnership.
Cross promotions and partnerships are a great way to target the audience you’re looking for.
Partner with business who can compliment what you offer such as a photographer, local events companies, or a makeup artist in your area and creat a package offering.
Organize a giveaway which increases engagement and helps others discover your business
Partner for a workshop collaboration to host in your space; sell tickets for a specific event, time of year, or niche topic.
Offer bundles whether it’s a service that you want to grow or retail items that aren’t moving off the shelf.
Sell tickets to a client event. Have them bring a basket of their own tools & show them how to use what they have.
Get 15% off with our Sponsor & favorite skincare line Pharmagel using code SSA15.
We are now on YouTube for your visual needs!
Ever found yourself stuck in a hairstyling rut, battling boredom behind the chair? We totally get it! Join today’s episode, 'How to Deal with Boredom in Your Hairstyling Career.' We're diving deep into relatable struggles and sharing real, friend-to-friend advice. Discover fun hacks, inspiring stories, and practical solutions to bring the excitement back to your hairstyling journey. Let's beat that boredom together and rediscover our passion for the craft.
Hair Stylists, join our group coaching waitlist!
Enjoying the podcast? Leave us a review & you’ll be automatically entered into our next giveaway!
Key Take-aways:
Return to a place of simplicity.
Sometimes its easy to get caught in the chaos, which can feel similar to boredom.
Add onto your collection with small changes or a different tool and create a new name for it.
Create a formula recipe book with your hair besties or team.
Book a model day and do something new or try creating your very own look-book.
Collaborate with others to create a collection or looks together.
Theme some days, like Boho on Tuesdays or braids on Thursdays.
Sign up for a class, and put yourself outside of your comfort zone.
Get 15% off with our Sponsor & favorite skincare line, Pharmagel with code SSA15.
We want to hear from you on Instagram.
We are now on YouTube for the visual preferred!
Are you looking for ways to boost your salon business? In this episode, we Ambrosia Carey shares 10 easy marketing strategies that you can implement today. From creating a strong online presence to best sustainable practices, we've got you covered. Whether you're a small business owner or thinking of expanding into ownership, these strategies will help you reach new clients and grow your existing business behind the chair.
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Snag our free worksheet “Navigating Negative Reviews”
Key Take-aways:
Create a Google My Business Profile to establish authority for SEO.
Claim your listing on Yelp. The more online directories you’re listed on, the better sources of traffic to your website & health of future business.
Make sure your social media accounts are up to date. Facebook groups has been on the rise again lately.
Take the overwhelm out with a video or photo created for your ideal target market.
Respond to comments or questions on your social media pages with either a CTA or personalized engagement.
Offer a refferal program to existing clients, which builds a longer lasting, deeper relationship with your existing clients.
Run a contest or giveaway on your social media, and offer to clients inside the salon as well to source traffic and include as well.
Partner with another local business to cross promote.
Ask your clients for a review on your website, Google My Business is both public and increases your SEO.
Draft an email to your clients giving updates or sharing promotions. Then notify on social media in case others want to sign up for your future newsletters.
Enjoy 15% off our favorite skincare link & Sponsor: Pharmagel code SSA15.
As a beauty professional, if you knew then what you knew now, would you do anything differently? We talk about some of our biggest learning curves, what we talk about today during coaching sessions, and small actions that make big impact toward having a long & happy career as a hairstylist. Follow along and leave us a review if this conversation speaks to you!
Get in the Successful Stylist Waitlist
Here’s the free download Critiquing Yourself Q&A
Key Take-Aways:
Interview and visit as many salons as possible before committing.
You can’t be good at everything.
Practice communication skills as you’re learning the technical.
Work on retention rate as you’re attracting new clients.
Get your signature consultation & work on your brand to market to your perfect clientele.
Seek a mentor early on: some of the mastery, the learning curve is your mentor.
Focus on your brand and how to market to continue growing, not get bored, and keep your passion alive.
It’s okay to rest.
Record yourself to practice, critique, and get better
Get 15% off with our favorite skincare line: Pharmagel Code SSA15
If you prefer visual, we are now on YouTube!
Do you want to improve your communication skills with your salon clients? In this podcast, we will discuss 6 simple ways to communicate better with your clients and create a more positive and enjoyable experience to support your business.
Our FREE Download: Top 10 Habits of a Successful Hairstylist
Hairstylists, don't miss our next annoucement, join the Waitlist.
Key Take-Aways:
Offer a complimentary virtual consultation
Ask clients how they like to best communicate or receive information.
Send a welcome letter and policy note prior to your appointment.
Cover past, present, and future in the consultation.
Practice communication in eye contact, body language, and the words we use.
What you hear is more important than what you say. Practice your listening skills.
Get 15% off our favorite skincare line and Sponsor Pharmagel, use code SSA15.
We are now on YouTube! Catch our latest video HERE.
Are you a hairstylist who wants to make sure you have enough money to retire comfortably? In this episode, we will discuss the best ways for hairstylists to invest their money for retirement with Hairstylists Harley Chapman and Ambrosia Carey. We will cover topics such as how to get started in investing, the benefits of starting now, and what to look for in a finacial advisor.
For more support in growing as a hairstylist confidently, join our Successful Hairstylsit Waitlist.
Get instant access to our Haircutting, Styling, and Business chats in the Hair Tour Bundle
Key Take-Aways:
Inflation is growing more rapidly than todays income can keep up with.
What are your long term goals & how do you plan to get there?
When looking for a salon home, find out if they offer retirement benefits, what do they contribute, and at what time will you qualify to join?
Add passive income streams to diversify your income from downloads to affiliate marketing, to brand partnerships.
You can start an investment account at any point even if it’s a small amount. Just start.
Roth IRA allows an annual contribution of $6500 as long as your single income is under $153k per year.
Contribution to Roth IRA are made post tax. You will not be taxed once it comes time to withdrawal earnings.
There are some limits to how much you can put in, when you can withdrawal, and what age you can access depending on the type of account.
What does money mean to you? And what type of investment accounts would nurture your needs?
When looking for a financial advisor, ask what their commission structure looks like & how do they charge.
Find Harley on Instagram
Get 15% off Pharmagel, our favorite clean skincare line with code SSA15
Find us on Instagram
Our video series on YouTube
We are unveiling the most effective strategies to elevate your salon experience and drive revenue growth in the salon with add-on services. Join the conversation as we uncover our top favorite add-ons that take 20 minutes or less to offer. If you're a salon owner, hairstylist, or beauty enthusiast looking to take your salon to the next level, tune in to for actionable insights that will revolutionize your business.
Join our Successful Hairstylist Waitlist
Get instant access to our Hair Tour Bundle NOW!
Key Take-aways:
Scalp treatments: Both addressing scalp needs, wellness, or hair loss.
Deep conditioning treatment: Customize for each client, find verbiage to educate your client and go above and beyond.
Bond-builders when lightening or shifting hair color to add strength or replace amino acids. Take the time to explain the why behind using your bond building to emphasize the importance and gain trust.
Gray-blending: Listen in for clues where your client may be curious what their options might be.
Adding volume weft extensions for several solutions: a client lacking density, to postpartum, to adding an accent tone.
Create a menu that list your add-ons as a conversation starter.
Get 15% off from our favorite skincare line Pharmagel w/ code SSA15
Let’s connect on Instagram & TikTok
We also have new episodes available on YouTube!
If you are a beauty expert who wants to take your career to the next level, this episode is for you. We will discuss the top reasons why beauty experts need a coach. Learn how to grow your business, improve your skills, and stay ahead of the curve with Hunter Thompson & Successful Stylist Academy today!
Join our Successful Stylist Waitlist to join our next Group Coaching Container.
Get our FREE 6 Figure Stylist Digital Book HERE.
Key Takeaways:
Education is key & you can learn from everyone.
Reach out to mentors, the best of the best always have a coach.
Working with a coach helps you gain your confidence.
Don’t allow yourself to be ruined by praise, rather than accept constructive criticism.
Education is the truest way to build connections in the industry & also fast track your business as a hairstylist behind the chair.
Ongoing education provides a valuable experience to have a second set of eyes to provide feedback, correct posture, and give pointers.
Working with a coach will encourage you to tackle obstacles which helps you get better at your craft.
Get 15% our favorite clean skincare line, Pharmagel with code SSA15 Find Hunter on Instagram
Watch our Podcast Videos HERE
The beauty industry is constantly evolving, and artificial intelligence (AI) is one of the latest trends to have a major impact on the way salons operate. AI-powered tools can help salons save time and money, provide better customer service, and increase efficiency. Founder Ambrosia Carey breaks down her favorite tools to use for her business.
Try Flodesk with 50% off for an entire year.
To learn how to market your business more, join the Marketing Collective Waitlist.
We want to hear from you! Drop your Review & tell us what you want more of!
Key Take-aways:
Email Marketing to automate and personalize your client's experience. Try Flodesk at half-off!
AI helps you bring in the right leads, improves conversions, and automated workflows to save you hours every week.
Set up 3 warming emails before sending a sales email for better conversions.
Utilize ChatBots; Chatfuel, Many Chat, and Drift are a few that help with answering FAQ’s or selling products.
Google Analytics: Create reports to summarize traffic sources, conversion rates, bounce rates, session duration, and keywords.
ChatGPT, Bard, and Llama 2 are the 3 open source models you should try.
ChatGPT can learn what your preferences and voice are. Use it as a virtual assistant to help you organize, write up emails, or even policies.
Bard gives you options and a list of examples when looking for information or inspiration.
Llama 2 is run by Meta and partnered with Microsoft; offering options such as writing code, creating websites, and tracking metrics.
Visit us on Instagram for more or TikTok if you prefer.
Get 15% off with our Sponsor & favorite skincare line, Pharmagel, code SSA15 at checkout.
If you are a hairstylist who wants to make more money, and protect yourself from financial risk, we will discuss ways to diversify your income as a hairstylist with Tyler Kelbert. By the end of this podcast, you will have a clear understanding of how to diversify your income and protect yourself from financial risk. You will also have the tools you need to start making more money today.
Don't miss the opportunity to participate in our giveaway, leave us a review & you'll be automatically entered to win an SSA Support Pack! Winner will be drawn at random and announced at the end of the month.
Get our Free Client Retention Guide Here.
Get out Haircutting and Salon Culture Course Now!
Key Take-Aways:
House calls: Allow you to have a higher price point, has a different pace, and lets you customize a separate menu.
Instagram or social media from monetizing to setting up a shop.
Sponsorships are a great way to connect the brand to the artist. Some are paid, some offer free product.
Affiliate links are offered by most brands & easy to set up online. Most affiliate programs offer a discount to pass along, and you earn a commission if someone purchase through you.
Brand partnerships as an educator with their favorite brand, cross-promotions, or become an ambassador as are ways to diversify your income streams.
Have your own products or merchandise whether it’s an ebook, shirts, or hair products.
Independent education, from digital to courses to in person education. There isn't a shortage of the amount of eager learners in our industry.
Find Tyler on Instagram
Get 15% off with our favorite skincare line, Pharmagel. Type SSA15 at checkout & enjoy!
Firing clients can be tough, but sometimes it's necessary. In this episode, we'll discuss how to identify toxic clients, set boundaries, have difficult conversations, and end client relationships gracefully. We'll also share tips from experts on how to fire clients without feeling guilty or burned out. If you're struggling with a difficult client or you're thinking about firing a client, this podcast is for you. Join us as we discuss how to do it the right way.
Drop a review HERE & automatically get entered in our random drawing held at the end of the month to win our SSA Support Pack.
Join our FREE Reels Challenge, where we send you tips and prompts to boost your business over 5 days!
Key Takeaways:
If a client is displaying disrespectful, inappropriate, or abusive behavior it may be necessary to let them go.
Write into your policies what non-compliant rules look like from arriving late to last minute cancellations.
As a business it’s best to document when those soft rules are violated to refer to if needed.
Personality or unrealistic expectation conflicts can also lead to uninviting a client.
Evaluate if you’re feeling challenged vs feeling unwell.
Knowing your target market is important, just as much as know who isn’t the right fit for you.
It’s important to not over-explain when letting a client go. Be clear not combative.
Remove confrontation with “healthy communication” by pointing back to policies, which helps to focus on facts over feelings.
Be polite, be firm, be professional.
If you’re letting go of a client, make sure it’s not for something you yourself is guilty of.
If you choose to fire a client, keep it confidential & don’t share the details with others.
Join our community on Instagram
Thanks to our Sponsor, Pharmagel, our favorite clean skincare line. Get 15% off with code SSA15
If systematizing or automation makes you nervous, our guest Hunter Donia spills the tea on why hairstylists should automate their business today. Listen in and subscribe for a weekly dose of business forward conversations built for the beauty industry!
If you’re enjoying the podcast, drop a review which automatically enters you to win an SSA support pack. Winner drawn at random and announced July 31st.
Key Take-Aways:
There will always be a ceiling we need to evolve through.
Automation is a great way to set boundaries between yourself and clients.
Automation is for the client, to elevate their experience.
Fear is the main source of why we don’t want to try something new.
The consumer behavior in the world is changing,
You’re going to stay uncomfortable staying the way that you are right now if you don’t get temporarily uncomfortable and take the step of the growth.
Online booking is essential and clients today are looking for this feature.
Help your clients through the process, and guide them to know what they should book.
Keep in mind, people are craving personal, deeper connecting more now than today. Digitalization allows us as service providers to be more present for our clients.
By not adapting to automation, you are missing out and falling behind your competition.
Personalize a post visit email with what they need to book next time, where to go to book, retail recommendations with affiliate link, google business review, feedback, and a personal note.
Find Hunter on Instagram & his podcast Thanks to our Sponsor, Pharmagel our favorite clean skincare line, get 15% off all products with code SSA15.
Negative reviews never feel good for our salon business, but the way we respond is even more important. Join our founder and host, Ambrosia Carey, as well as Drea, our Educational Director of Successful Stylist Academy. Together, we share practical tips, personal anecdotes, and expert advice to help you navigate client feedback and turn negative experiences into opportunities for growth. Join us as we elevate your client service skills and build stronger relationships with your clients. Let us know below if you enjoy the episode, and your review will automatically be entered into our giveaway!
Thank you in advance for your kind review! We will be choosing at random and annoucing our winner July 31st on our Instagram page. The winner will recieve an SSA Support Pack, full of goodies and a 1:1 marketing strategy session, along with a marketing roadmap!
Get 10 our FREE premade scripted responses to Negative Reviews HERE.
Always address the negative reviews. Look at it as an opportunity to grow.
Personalize the response: Address the reviewer by name if possible to create a more personal connection.
Acknowledge their feedback: Start by acknowledging the client’s experience and expressing your gratitude for their feedback.
Apologize for their dissatisfaction: Show empathy and apologize for any inconvenience or dissatisfaction they may have experienced.
Your response shows other guests that you care about your business and other’s experiences.
Take responsibility and validate them. This helps build trust and shows that you’re willing to make amends.
Provide a resolution. Offer a solution or invite them to discuss the matter privately to resolve the issue.
Highlight your commitment to improvement: Assure the reviewer that their feedback is valuable and that you will use it to improve your services.
Empathize. People want to be seen and heard.
Sometimes it is okay to offer a different perspective if appropriate to offer another part of the story.
It’s okay to ask “How can I make this right for you?” which also puts the solution back on the reviewer.
12.Maintain professionalism: Stay composed and avoid getting defensive or engaging in an argument.
Highlighting your commitment also shows the human side of your business, which people are typically looking for.
Encourage offline communication: Whenever possible, encourage the reviewer to continue the conversation privately.
Thank them for their feedback. Conclude your response by expressing gratitude for their feedback and reiterating that you value their opinion.
Don’t engage further in the conversation thereafter.
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Discover the art of self-care in a busy world with Andrew Carruthers. Join us for an enlightening session where Andrew shares invaluable insights and practical tips to prioritize self-care among life's hustle and bustle. Take a moment to invest in yourself and find balance in the midst of a hectic schedule.
Leave a Review! All reviewers will be automatically entered in a drawing, chosen at random July 25th 2023 for a chance at winning a Successful Stylist Support Pack.
Get our 6 Figure Download HERE
Key Take-Aways:
If we are committed to 60 hour work weeks, no breaks & no boundaries, there is no miracle cure for achieving a balance to well being.
Staying committed to boundaries comes from a deeper subconscious reasoning.
Rather than “I should”, tap into a heart-level commitment.
Identifying agreements we have with our subconscious will also help us get to address what we consciously want.
Are you living in your zone of genius? Read “The Big Leap”
It might take a change to your lifestyle for self care practices to really work.
Self care starts with what we consume, not just in what we eat, but what we watch and hear.
Breath: One of the most effective tools to shift our energy.
Rest: Take a break to let the mind calm down.
Movement: Not the same as exercise, but valuing dynamic movement through the body.
Be realistic & human, the guilt doesn’t have to take over.
Listen to our previous episode HERE
Visit Andrew HERE
Our Sponsor:
Pharmagel: Clean ingredients for clean skin of over 35 years. Use code SSA15 & get 15% off your order.
We are exploring the art of client retention in the ever-evolving world of salon business with Ambrosia Carey & Drea. In today's episode, we unveil six powerful strategies that will empower you to retain clients and build long-lasting relationships. Whether you're a seasoned hairstylist or just starting your journey, these practical insights will equip you with the tools to nurture client loyalty, foster repeat business, and ensure a thriving future. Get ready to unlock the secrets of client retention and embark on a transformative journey to success. Listen to the end to learn what’s in our giveaway!
Leave us a review! Reviewers will have a chance to win a Successful Stylist Support Pack! Drawing will be taken at random and announced July 25th, 2023
Download our FREE Top 6-Figure Stylist E-book!
Key Take-Aways:
Consistent communication: Appointment reminders for our clients, and follow-up.
Personalize offers from email marketing, to individual recommendations.
Have several ways to communicate with your clients different people have different preferred methods.
Stop trying to be famous and work on your craft. Develop in the dark and practice, practice, practice.
Honor what’s in your hands now, are you a pleasure to work with?
Offer a loyalty program. Relationship loyalty is goal when it comes to business.
Show up and serve with intention. Sometimes writing it down can help with keeping that discipline.
Tailor services to each client’s personality to earn trust & fit their expectation level.
Follow-up: From new clients, to big changes, to updates.
Thanks to our Sponsor:
Pharmagel: Clean ingredients for clean skin of over 35 years. Use code SSA15 & get 15% off your order!
Join us for an exclusive interview with hairstylist, Kenneth Rodriguez, as he unveils his secrets to success in the world of hairstyling. In this captivating episode, we learn from the early lessons of Kenneth's journey, including what to look for when seeking a mentor, apprenticeship, or assistant program. Get ready to gain invaluable insights, discover what helped him define success, and how hardship pushed him toward strength. Tune in now to this captivating episode of "How to find the right salon home."
Get our 10 Reasons Clients Leave A Salon Guide.
Be the first to hear about our Successful Stylist Group Coaching through our Waitlist.
Key Take-Aways:
There is a difference between being an assistant & being an apprentice.
Do your legal homework, not all small businesses practice responsibility or legally.
An employer is legally bound to pay you at least minimum wage.
No matter what situation you’re entering, ask what you want from it.
Assess who you are & who you want to emulate.
As an employer, get clear on why you want to expand your team or bring more work on.
Not everyone is meant to be a mentor.
If you bring on an assistant, will they have room to grow or is there an end cap?
If you’re ever in a position that you feel there isn’t room to grow, feel empowered to take the next step & you’ll be ok to move forward.
Empowering others to grow, helps you grow too.
You can’t grow together unless you have a safe space to do so.
Use your influence or power as a way to build and not as a weapon.
Thank you to our Sponsor:
Find Kenneth on Instagram
Pharmagel: Commited to using safe and natural ingredients to deliver effective results. Enter SSA15 to recieve 15% off your entire order!
Thrive in the competitive salon industry by implementing these five effective strategies to make a significant impact. From reaching and attracting your audience to building trust among clients, these strategies can help drive salon success to a win-win social media marketing formula. Join Ambrosia Carey and Drea Lecher as they reveal these top 5 best practices.
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Get instant access to our Marketing Mastery Course.
Key Take-Aways:
Archive all content in a shared folder for your salon page.
Post regularly w/ local & geo hashtags w/ a posting cycle.
Quality of information is more important than the quality of your grid.
Weekly or monthly showcase or features: team member, philosophy, product, fun facts, what makes your salon unique.
There is a line between being funny & being professional. Be careful of what you share with clients on social media.
Host giveaways & competitions to get new & existing clients involved.
Take advantage of UGC, user generated content. Follow clients to reuse or ask your clients to take a selfie.
Thanks to our Sponosor:
Pharmagel: Visit Pharmagel.net & use code SSA15 to earn 15% off your happier, healthier skin.
For more tips, find us on Instagram or our Podcast Page!
As a beauty business, hairstylist, or salon owner, a recession doesn't always have to be a scary topic. Ambrosia & Drea talk about practices they think all businesses should focus on & even invite you to join one of our Social Pop-Up events. Join us in the near future to go more in depth, how you can practice builidng a sustainable & profitable business!
Join us at our next pop-up HERE & add SSAPOD to checkout for 10% off!
Get access to our Membership for 7 days FREE!
Find us on Instagram
We're also on TikTok
Key Take-Aways:
Pre-plan your business to survive & thrive when it comes to recession preparation.
Ask your clients what they find most valuable or look forward to the most when coming to see you.
What can you reintroduce to your clients that you may have gotten out of practice doing?
Lipstick effect: During stressful economic times, women indulge in small things to feel beautiful for an emotional boost.
What type of emotional boost can you add into your routine when connecting to your clients?
Add mini or express services to your menu.
Treat every client as if they’re the only client you have.
Give clients permission & options to go longer between services if they’re on a budget.
Try to find innovative ways to offer your services differently like a special package, longer massage, or scalp care.
Create a custom plan for future visits with each client so they have something to look forward to & know cost wise what it might be.
Make your bundle options a secret or underground menu to clients rather than advertise it to avoid confusion & comparison shoppers.
Share your affiliate links on your website, a landing page, and your accounts to future & existing clients.
Host an event & educate your clients in the salon twice a year.
When you hear recession, think of connection & community as your main focus.
Every encounter counts.
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years. TrussAmbrosia for 10% off all products at http://www.trussprofessional.com
If you are a hair styist wanting to push past your fears to grow your career, Tucker James might be able to help you. We are talking about letting our fears successfully help with creating opportunity. In this episode, Tucker shares how creating through competition work opened a whole new door for his career and how you can do the same! Listen till the end, we are sharing some exciting news that you're invited to be a part of!
To learn more about SET Haus, sign up.
To get our 10 steps to a 6-figure download, click HERE.
Key Take-Aways:
Try working in a salon before you enter beauty school.
Things aren’t always what they seem…when you’re asked to change, make sure it aligns with you.
Follow your gut, and listen to what sets your soul on fire.
Do not get hung up on one bad experience.
Fear can destroy creativity & can keep us in our own container.
Fear or discomfort can also lead to something great on the other side.
If you’re intimidated to approach someone, get to know them digitally first.
The big catch is to truly love what you do. If you don’t, change something.
A closed mouth doesn’t get fed.
Find Tucker on Instagram.
SalonScale: Know the exact cost of hair color in every bowl, get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, TrussAmbrosia for 10% off all products at http://www.trussprofessional.com
Following a career path that speaks to you might be easier than we think. Founder of the Journeyist, Andrew Carruthers shares what brought him from the salon, to educator, to breath-work life coach. Learn what small practices you can integrate in your daily lives in this episode.
Hairstylists, get our free Top 10 Success Habits Checklist.
Get access to our Membership for 7 days Free!
Key Take-Aways:
Joining an apprenticeship will help in more ways than being a successful hairstylist.
Saying yes & networking are 2 of the best ways to land future career opportunities.
Hustle culture has been ingrained in the salon industry for a long time, and having a mindset shift can lead to less burnout & a longer fulfilled career path.
If we do more to get more, what are we giving up? Is it time? Mental health? Paying attention to these check points helps with avoiding burnout.
As a service provider, do you have a number in mind that pushes your comfort level? What can you tell yourself to change that internal number?
Burnout doesn’t come from working hard, it’s from doing the same thing over & over again.
Hedgehog or Ikkigi: If you take what you’re passionate about, what your strengths are, where there’s a need in the world, and connect to a financial opportunity.
Integrating new habits like breath-work to spend time with what comes up rather than searching can help slow the mind down enough to let answers come forward.
When society has taught us to listen to logic to do the work, a place to start is to recognize there are other places of intelligence we can call upon.
Take a small practice each day to get in touch with your body, with no ulterior motives, just a point of curiosity & discovery.
Guided Exploration of the Body's Intelligence
Find Andrew on Instagram
Visit The Journeyist.Life
SalonScale: Know the exact cost of hair color in every bowl, Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, TrussAmbrosia for 10% off all products at http://www.trussprofessional.com
As a salon owner, or hairstylist you have a passion for beauty and making your clients look and feel their best. But to truly succeed in today's competitive beauty industry, it's not enough to just have great hair skills. You need to understand the latest marketing techniques and strategies to attract new clients, retain existing ones, and grow your business. These are our top 5 fail-proof tips you can integrate into your salon right away.
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Get 50% off Flodesk for a whole year.
For all 9 tips, find them HERE.
Key Take-Aways:
Ignoring the changing market and client preferences: Failing to stay up-to-date with changing market trends and client preferences can lead to a disconnect with your target audience.
Over-reliance on paid advertising: Relying too heavily on paid advertising can lead to high costs and limited reach, especially if it is not backed up with a strong organic presence.
Lack of personalization and targeting: Sending out generic and impersonal marketing messages can result in low engagement and conversions.
Neglecting mobile optimization: With the majority of internet users now accessing the web via mobile devices, neglecting to optimize for mobile can result in a poor user experience and lost opportunities.
Failing to diversify marketing channels: Relying on a single marketing channel can limit your reach and put your business at risk if that channel becomes less effective.
Find us on Instagram
We are also on Tiktok
Thank you to our Sponsors
SalonScale: Know the exact cost of hair color in every bowl. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, TrussAmbrosia for 10% off all products at http://www.trussprofessional.com
If you find marketing your business overwhleming, you're not alone. Most small businesses, including salons get so overwhelmed by marketing, that it gets completely avoided. Today we are talking about small & tangible tasks to integrate daily, and avoid overwhelm toward results.
Hairstylists, download our 6 figure hairstylist ebook free.
Get 7 day access to our private membership here.
Focus on the relationships you have now.
Spend 10-15 minutes fixing links & updates on your business website.
Start with 1 social media & 1 SEO format at a time.
Set a timer & look at time as if it’s equivalent to money, how can you make the most impact in the time you have?
Goals give you something to track and measure.
Organize your thoughts with a brain dump to avoid overwhelm.
Batch & schedule your content. Then set up separate tasks to streamline your process.
Feeling overwhelmed by certain tasks is completely normal & knowing that can sometimes make it easier to take the pressure off.
If you have a side-hustle or newer business, join our 6 month coaching container here.
Find us on Instagram.
SalonScale: Know the exact cost of hair color in every bowl. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, TrussAmbrosia for 10% off all products at http://www.trussprofessional.com
A hairstylist career can change mutiple times within the salon and the span of your career. We chat with Niki Nguyen who has changed what her career looks like over the past decade, and sheds some light on how she's grown as well.
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Hairstylists, get our #1 Hair Tour Bundle here.
Key Take-Aways:
You don’t have to be just a hairstylist behind the chair.
Have your why be rooted in what your career looks like so if can’t be shaken.
Put the work into your goal to build the framework.
Change your schedule to create space you might need for growth.
If you want more, listen to that voice.
Nobody got to where they are on their own.
Find Niki on Instagram
SalonScale: Know the exact cost of hair color in every bowl, get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, TrussAmbrosia for 10% off all products at http://www.trussprofessional.com
What does self made mean? And is it the same as made by self? In this episode, Ambrosia Carey & Drea Lecher discuss what goes into uncovering the self-made story & examples of the supportive roles in our stories.
Get access to our membership 7 days free.
Hairstylists, check out our #1 course bundle!
Key Take-Aways:
Being a supportive role reaches your story further.
Look over your core values every year.
Focus on healthy communication.
Focusing on crafting your story & who the story is for by making them the hero of your story.
There are so many leading roles in each success story.
What others say of you is more powerful than what you could say of yourself.
If you want to go fast, go by yourself. If you want to go far go with others.
Being efficient and saving time arent the same things.
Allow the creative process grow beyond you.
Don't rush the process. IT's harder to work backward than forward.
Hang out with us on Instagram.
Thank you to our Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, get 10% off w/ code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, TrussAmbrosia for 10% off all products at https://storetruss.com/
Have you wondered how you can make money with social media? Or how to create a YouTube career? We are hanging out with Mirella Manelli who shares her succees in shifting from behind the chair to educating online.
Get a 7 day trial to our Successful Stylist Membership.
If you're ready to level up your business, join our 6 month Social Marketing container starting Feb 20th. 10 seats left!
Key Take-Aways:
Don't be afraid to go after what you want, even if you fail.
Follow your gut & go for it.
Focus on SEO & keywords when your posting.
There is no such thing as an overnight success. Take your time, and growth will happen.
If you can't find the time to do something you want, change your schedule to create time.
Let the results tell you what you want to do more of.
Find Mirella on YouTube.
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years TrussAmbrosia for 10% off all products at http://www.trussprofessional.com
Finding success in the hair industry is not always a guarentee, but sometimes self-made stories is where true success comes from. We are hanging out with barber & educator, Tyler Kilbert who shares what hardships he faced early in the beauty industry & how he was able to push through the hard times toward his unstoppable passion for the barbering and hair industry.
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Get our Free Mini Ebook: Top 10 Habbits of a Successful Hairstylist
Key Take-Aways:
Vision needs to be vast, which doesn't mean big, it means impactful.
Networking & education are the 2 biggest actions to grow youself.
Surround yourself with people you aspire to be like.
Let your hunger to not allow failure as an option.
When you're down, you only have up to go.
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Find Tyler on Instagram
Thank you to our sponsors:
SalonScale: Know the exact cost of hair color in every bowl with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, TrussAmbrosia for 10% off all products at http://www.trussprofessional.com
If you struggle with creating content for your salon or hair business, this episode is for you. We hang out with Successful Stylist Academy ambassador Caroline Stahl who shares how she strategically created a viral video that soon became her overnight success!.
Download our free worksheet here.
Get 7 days of free access to our Membership page.
Key Takeaways:
When it comes to content, speak to the client you connect with.
Just start, rather than putting pressure on the content you put out, you will get better as you go.
Think of putting yourself on camera as a way to practice getting better at speaking, connecting with your audience, and forming relationships.
Build out a content day and organize what you want to put out.
Know what your top objectives are for each social media platform.
Social media is also a great place for clients to reference back to for resources.
When making career choices, look at what you feel connected to & where you want to be.
Even if you choose to specialize in something, that doesn't mean you can't change or add something else in.
You don't have to create something new, rather from the view point of your own eye.
Find the top 5 main problems for clients and speak to those.
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 10% off all products at http://www.trussprofessional.com
Find Caroline on Instagram
Balancing business as a beauty professional and being a mother can be a tricky balance. In this episode Hannah Ehlers shares her inspiring story & the mindset she developed to persue her dreams.
Get access to our Membership for 7 days.
Discover you WHY FREE worksheet.
Key Take-Aways:
Live & work in patience rather than focising on what's next.
Listen to your body & know that there is no balance. The effort needs to be there every day.
No matter what stage you're in, take the picture to look back on.
Be present in the good & bad rather than numb anything out.
Be tenatious, don't hold yourself back.
Never underestimate the power of time.
Find Hannah on Instagram
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 10% off all products at http://www.trussprofessional.com
When we talk about profit, or making money in the salon, we are talking about keeping more of what you produce, less waste, and organizing your productivity. SalonScale's Alicia Soulier, not only has a story behind why it was created, but how it has helped thousands of salons and hairstylists increase their income.
Grow your business today with your very own SalonScale & take 10% off using code Ambrosia10
Get a 7 day trial to our Membership & gain access to our dozens of business, marketing, and support videos now!
Key Take-aways:
There is the evil side of drive.
Less than 4% of tech companies are run by women.
Women raise 40% less than men in the tech industry.
97% of startups fail.
The first stage of investing is like betting on a horse.
Confidence meets trust plus the unknown creates imposture syndrome.
Set goals & give less tasks.
Be prepared & prioritize what you really need.
Schedule it out.
Find us on Instagram
Thank you to our Sponosors:
SalonScale: Know the exact cost of hair color in every bowl with SalonScale. Get 10% off using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years TrussAmbrosia for 10% off all products at http://www.trussprofessional.com
If you have stuggled with boundaries or how to handle a confrontation, listen into this episode. Ambrosia tells a story about one of her learning lessons in the salon, and how she communicates differently behind the chair from it. As a bonus to podcast listeners only, we have a 90 minute course diving into boundaires special just for you below!
Type SSAPOD at checkout to get the Boundaries, Beliefs, and Balance course.
Get a 7 day trial to our membership HERE.
Key Take-aways:
Don't be combative, be clear.
Use the when/then approach.
When you have to defend your own integrity, the relationship has been severed.
Relationships work both ways.
Boundaries are created by what you choose to put energy or not put energy into.
Continuing to put energy into a boundary is called confrontation.
Find us on Instagram.
If you prefer video, we are now on YouTube!
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 10% off all products at http://www.trussprofessional.com
Finding opportunity to build the business of your dreams may be closer than it looks. We are hanging out with Samantha Smith who tells us how she built the salon of her dreams, landing the brand deals, and became the educator she always wanted to be in this episode.
Get your 7 day FREE trial to our subscription, Society.
Download our FREE Top Success Tips for Hairstylist guide.
Key Take-aways:
When making change, ask yourself if you're giving up your integrity.
Plan out the intentions of you content.
Get your basics to control your environment, preplan ahead of time.
Run things by othes your trust to get a second set of eyes.
Everything is subjective.
This is it. Make opportunities happen because you can.
Find bottleblond76 on Instagram
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, TrussAmbrosia for 10% off all products at http://www.trussprofessional.com
If you enjoy photoshoots, or the creative process of the beauty industry, join our conversation with Sarajane Maples who ran her hairstyling business a little differently. From entering competitions, to photography, this episode showcases the many ways to create the business that speaks to you.
Write a review & get automatically entered into our merch giveaway! Winner will be annouced at the end of November.
Get access to our hair & social media bundle HERE!
Key Take-Aways:
When you're starting something new, never say no.
Cultivate the relationships you make.
Find your people who support & push you.
Don't book too much out to be open to what might come your way.
The first draft of anything is shit.
Find Sarajane on Instagram.
SalonScale: Know the exact cost of hair color in every bowl, with SalonScale. Get 10% off using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, TrussAmbrosia for 10% off all products at http://www.trussprofessional.com
A salon dream team can come natually if you take advice from owner Erica Keelen. Find out how Erica was able to find her perfect team inside the salon and beyond in this episode.
Download our core values guide HERE.
Leave a review for an automatic entry to win one of our salon T-shirts!
Key Take-aways:
Don't be scared to do things or make changes.
Know if you're needing exclusivity or freedom.
If you have more bad days than good or it feels forced, it's time to move on.
Reach out to others who could be your dream team to find the right fit.
Elevate your team & it will elevate you.
Preserve your energy & pay attention to where it's going.
There is no 1 way to do anything, check in with how you feel.
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years. TrussAmbrosia for 10% off all products at http://www.trussprofessional.com
Find Erica on Instagram & her Salon.
Taking on salon ownership requires a few steps, epsecially when buying out an existing salon. We get to learn from Bobbi Zmiewsky who shares her journey from transitioning as a hairstylist, to salon owner.
For our 6 figure hairstylist download, tap HERE.
For our salon values worksheet, tap HERE.
Key Take-Aways:
Salons can't be a copy and paste.
The best things come from change and change can be uncomfortable.
Believe in your dreams enought to stick with it without allowing others' doubt sway you.
It's not just who you are behind the chair, it's how you put yourself out there.
Find Bobbi on Instagram.
Sponsors:
SalonScale: From digital formula storage to inventory tracking in real time with SalonScale. Get 10% off using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years. TrussAmbrosia for 10% off all products at http://www.trussprofessional.com
If you're wanting to open a salon or spa, or maybe you already own a small business, don't miss this episode. Successful Stylist Educational Director, Drea Lecher shares her story with Ambrosia Carey on some major learning lessons she encountered in owning her Salon.
Download our Free values worksheet HERE.
Review our podcast to be included in our giveaway!
Key Take-Aways:
Push through the misconception that we should know everything.
This is a small industry. Be kind to people.
What story are you telling yourself about you?
Recorgnize what you don't know & hire the rest out.
Your dreams will take work.
Go back to using your imagination to feed into a dream, not into a pattern.
Ask yourself not could I, but should I?
Sponsors:
SalonScale: From digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, TrussAmbrosia for 10% off all products at http://www.trussprofessional.com
If you've ever experienced burnout or overwhelm while building your business, this episode is for you. Meet our panel from our live Successful Stylist Social event in Portland as we dive into self care, creating boundaries, and marketing your business with intention.
Get a 7 day trial to our Membership, once you enter your info, you'll get the link to our private Instagram page, then click request to follow.
For haircutting, styling, and social media, grab access to our Bundle HERE.
To get in our giveaway drawing, make sure you drop a review in the middle of the page HERE!
Key Take-Aways:
Don’t be afraid to start over if it means finding what feels right.
Trying new things & experimenting can help you create something of your own while finding confidence.
Opportunity doesn’t come down to luck. It’s when the hustle meets the opportunity.
Take one day at a time & utilize your resources when you need it.
Finding balance and learning to say no when you need rest is an important element to not lose sight of your goal or expectations.
Revisit your goals throughout your journey so it doesn’t interrupt the process or lead to resentment.
Don’t be afraid to let your voice be heard, and allow your professional recommendation add to a creative decision.
When posting on social media be intentional and work on building relationships, which later on lead to partnerships.
Everything seems to come together when you are well rounded.
Build the relationship first before the ask.
Be where you’re feet are. Balance will change day to day & its all about honoring where you are in the moment.
Find things that serve you and your goals at the same time.
Sponsors
SalonScale: Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, enter TrussAmbrosia for 10% off all products http://www.trussprofessional.com
Follow our speakers here: @lavendalately @styledbymal_@missamericaor @passionsquared
Finding your "why" as a beauty professional, hairstylist, or salon owner will not only help you clarify your marketing message, but will invite the right community to your business, and create deeper relationships. By story-telling, Ambrosia builds a deeper connection with her "why" and unlocks where she finds success. Download this free resource below as you listen, and follow along.
Get worksheet HERE.
Key Take-Aways:
Go back to your childhood when looking for clarity in things.
Exercise being who you are no matter where you are, which maintains authenticity and avoids shutting parts of you off.
Allow yourself to listen to your own insecurities & dig deeper to find out what it’s really about. Point at it, pray/meditate about it, ask if it’s true or a lie, then take an action.
Success has nothing to do with money. Success is when you are properly aligned to your why.
Listen to the excuses you create in your head. Those excuses are the stories protecting your why.
Sit in your insecurity & let it propel you.
Don’t take advice from those you wouldn’t take constructive criticism from.
Sponsors & Referals
SalonScale: From digital formula storage to inventory tracking. Get 10% off w/ code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years. TrussAmbrosia for 10% off all products at https://storetruss.com/
Creating a successful blog will help your business rank highter in the seach results, lead to more clients, and position your business as the market leader in your area. Join Successful Stylist Academy's Brand Manager, Rachel Dupree as she tells us her top blogging tips & why every business should blog.
Join us at SOCIAL in Portland, OR Oct 8-10th!
Get lifetime access to Social Marketing Mastery.
Get 7 days FREE inside our Members Page.
Key Take-aways:
Blogs last 10x or more longer than a social media post.
It’s one of the top ways to lead traffic back to your website.
You can attract the right kinds of clients, and even earn extra income from a blog.
Clients who are looking for the expert, do the research & you want to stand out.
Visual elements are important in the discovery process.
Use a web-host you’re comfortable with using. Do a little research on what the benefits & features are to several before deciding.
Adding video (blogging) is the future for blogging.
Adding email marketing as a feature, which is a continued invitation to your clients.
It’s a great way to answer the most asked questions placing you as a market leader in your area.
Blogs give great context to social media posts, which can lead traffic to your social channels, or vice vs.
Blogs can lead traffic to your online store, which is an added source of revenue.
Overlap videos and photos with keywords.
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 10% off all products at http://www.trussprofessional.com
If you’re a small business owner, or thinking of opening a salon, hang out with us as we uncover the most common marketing mistakes we see salons make.
Join us for our live event and learn hands-on how to strengthen your branding and marketing skills Oct. 8-10 in Portland, OR. Tickets HERE
Hairstylists, get our FREE Top 6-figure download.
Key Take-Aways
If you’re marketing to everyone, you’re marketing to no one. Find your target market first before placing your marketing efforts.
Trying to do too much too fast. Instead pick 3 ways to market that feel genuine & natural to you to start.
Not having a clear vision or plan. Start with a platform you’re most confident in before adding others.
Only utilizing social media platforms in your marketing.
Don’t do market research, which is gathering information to better understand your target market. Market research is also where pricing strategies come from.
Lack of engagement. Rule of thumb: do not expect more support or engagement than you’re willing to pay forward.
Lack of consistency. Set a realistic goal & stick with it start with 2 stories during business days & 3 posts per week.
Not knowing where the marketing activity needs to be. Have a call to action for each platform, and know what your objective is within that platform.
Not focusing on client retention. Focus on building deeper relationships.
Take care of yourself & feed the artistic side to avoid burnout or loss of vision.
Develop your why, choose 3 key initiatives, pick 3-5 emotions you want others to feel with your message.
Sponsors
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 10% off all products at http://www.trussprofessional.com
The secret's out & you're invited! Be the first to hear our BIG secret revealed! Listen into todays episode to hear what we have coming up & join in before we drop the news to the rest of the public!
Join us in Portland October 8th-10th for Social, a Marketing experience for the beauty industry! Code: SSASOCIAL for $100 off for the first 10 people who get a ticket!
Get the 7 day trial to our membership, Society for FREE.
Key Take-Aways
We need 7 sources of income to claim wealth.
Being a part of Successful Stylist Academy has allowed us to find more strength in our voice.
Diversify you investments and sources of income in case there is a correction or recession to avoid burnout or falling behind.
Choosing the facets to grow behind the chair and outside is important for our mental health & success.
Learning tools like public speaking, the power of eye contact, and telling a story is a game changer for future opportunities.
Setting up systems today can help your business operate without you tomorrow.
Our market & economy is always changing, therefore your marketing strategies have to change with it.
Sponsors
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 10% off all products at http://www.trussprofessional.com
Building a strong career as a hairstylist can not only open new doors, but create long lasting relationships. Listen in as we chat with Jess Burgio, who walks us through the steps that impacted her growth in the salon industry, and how she was able to build her business more than once.
Take our Marketing Course to grow your business.
Download our Free 6-figure Hairstylist Workbook.
**Key Take-Aways**
1. Heathy careers come from strong foundations.
Utilize a hobby, passion project, or second job to market your business & keep the passion going.
Sat yes to everything that comes your way. It helps with building your adaptive skills.
It’s okay to move forward to other spaces, but never burn a bridge.
Stuck & bored are 2 separate things. If you’re bored, go back to why you got into the industry. If you’re stuck, you might bring standing in your own way. Also ask if your environment is supporting you.
Ask if your environment is supporting you & your future goals.
Check in with your limiting beliefs which can make us feel small or even feel stuck.
When is the last time you’ve taken a class?
Are you creating enough play in your life?
What else can you do to service clients?
Do things that make you uncomfortable, and never be above doing things that can help get you to where you want to be.
Hang out with Jessica @jessicaburgio
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
Join us as we discuss what shifts are happening in the salon industry with CEO of Hairbrained, Gordon Miller. We cover what’s trending in today’s Hairstylist community, some common misconceptions as a beauty pro, and where focus really matters in the growth of your business.
Get lifetime access to Social Marketing Mastery.
Our free 6 Figure Stylist Handbook.
Key Take-Aways
Today 20% of hairdressers in the industry own salons.
The other 80% of hairdressers are split in half: rental & commission employees.
An average of 5% of hairstylists move from commission to independence.
E-commerce has only shifted from 20-23% & declining post pandemic.
Suites have seen lower retention over commission salons.
There’s a lot of misinformation or fake beauty news out there…check several sources before making any radical changes.
Life lesson: Don’t project YOU & your experience onto the world without solid information or data behind it.
Podcast hack: Listen at double the speed to save time!
Find your why. The strength of your why makes an impact on where motivation comes from.
Get educated or coached to support your next steps.
Make a plan, which is a roadmap to stay on track.
Be intentional. Intention connect an action to the goal.
Allocate resources. Put in the work where it’s most impactful, and allocate the rest.
Its not too late to grow through social media. Most at best are average, so the opportunity to be great is there for everyone.
Find Gordon Here
More about HairBrained
Sponsors
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
If you’re a hairstylist or service provider of any type wanting to grow your business, looking for dream clientele, and make more money, listen to this episode with founder Ambrosia Carey & Successful Stylist Academy educational director Drea Lecher.
Get on the Waitlist for our in-depth Successful Stylist Course.
Want access to our membership? Get the first 7 days FREE!
Key Take-Aways
Consultation is king. Repeat back & match energy. Make recommendations based on concerns.
Listen & hearing are 2 different things. One is passive, one is active.
Always make room to keep learning. Allow yourself to keep trying new things.
Be consistent. Communicate when you have extra time or decide to offer more.
Practice adaptability. As creatures of habit it’s easy to repel change without realizing it.
Show up early, start your day on the right foot, seek growth opportunities and plant seeds.
Keep organized records & know your cost of goods.
Plant seeds which also answers the #1 reason clients leave, they get bored.
Goal setting creates growth, keeps things fresh & relevant, and gets us excited.
Create healthy boundaries, you can’t pour from an empty cup.
Engage in new ways to serve others. Create a rapport that will go beyond the chair.
Collaborate & creating a vision with someone else will reward in more ways than one.
Learn more about SalonScale in this episode.
Sponsors
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
Learn what it takes to be a leader in your business whether you’re a hairstylist, salon owner, or beauty professional. Hang out with the CEO of the #1 hair brush company in the world, Anne Maza of Olivia Garden, as we talk about leading practices behind being successful.
Be one of the next 5 listeners to leave a review & follow Olivia Garden on Instagram, you’ll receive 20% off to all products exclusively at Olivia Garden.
Get access to this full course bundle using all Olivia Garden products for a limited time.
Key Takeaways:
Being aware & present with your team can be an important factor to the strength of your company.
Adaption is crucial for the growth of a business.
Quality takes time & should always be solving a problem.
When grabbing a tool, think of the results you’re looking for & how it can help you.
Clients are looking for an experience when they’re seeing a hairstylist.
Tips, maintenance, and techniques help with building trust & reliability with your clients.
Find all Olivia Garden products here.
Check out Olivia Garden on Instagram
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10 here.
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products.
If you’re a salon owner or thinking of opening your own salon, hang out with Hairstylist and Salon Owner Shelby Bettencourt as we chat about what we wish we knew before salon ownership.
Get lifetime access to our Salon Marketing Course.
Hairstylists get this free download.
Key Take-Aways:
You can build the career of your dreams if go for it!
It’s ok to mourn a stylist who decides to leave your space.
You can still maintain a healthy relationship with team members who choose to leave.
Life gives you promotions, you can’t take everyone with you.
Before opening your salon, create your core values: rules that you live by.
Treat your employees how you want to be treated.
Set business hours for your new role.
Give yourself grace in the learning process of being a business owner.
Create check-ins for all aspects of your business & be open to change.
Find Shelby Here.
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
Instagram can be a great marketing tool for hairstylists and salon owners if it’s used correctly. Listen in on our quarterly update, best practices to build your business on Instagram.
Get life-time access to Social Marketing Mastery
Hairstylists get the 6 Figure Download
Key Take-Aways:
Going live: share your process with others.
Ask clients to tag you when they post selfies.
Get clarity on your platform goals, and have 3 key initiatives when posting.
Prioritize engagement over posting.
We attract what we project. If you don’t like to be personal, be personable.
Test out what works best, check with your insights, and place an ad on what’s going well.
Add visual to audio as most people have their sound off.
Add hashtags into your stories.
Have some of your hashtags personalized, specific to your salon, and some that have under 10k uses.
Hang out with us on Instagram.
For coaching, courses, & free resources, check the website.
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
Starting as a hairstylist over 15 years ago, Salon owner Samantha Landin shares how she has expanded her business model & is able to serve clients throughout the entire country.
3X your business with your perfect clients
Hairstylists get this free download
Key Take-Aways:
Ask your younger self what you wish you would’ve done as you grow.
Focus on the relationships for building.
Talk about things that you love & let the products sell itself.
Hire people who are better at things than you are.
Rent a suite before opening a salon.
Have boundaries & learn from others who have been doing this for a long time.
You won’t make more money being a salon owner or building a business than you would renting a chair.
Get educated on economic growth before opening a salon. Inflation can surpass the growth of the business if we aren’t careful.
Find Ur New Image here
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
From stylist to manager to multiple salon owner to executive chain director, Michael Cole has helped over 1 million salon professionals breakthrough to a more prosperous career. Today Michael will be sharing with you the habits to being a top 6 figure hairstylist.
For a free 6 figure stylist download: https://view.flodesk.com/pages/622541789b7136a9e313da40
Top Take-aways:
Allow yourself to be mentored & seek a coach.
Vet your coach out, and make sure they are knowledgeable in where you want to be.
Get really clear on your goals.
Strive to be debt free in your 30’s.
Put money in your retirement & aim to have a million by your 40s.
When your income increases, don’t increase your expenses.
Once you take income minus expenses and then pay taxes, the income of a W2 compared to self employment is identical.
Transitioning from commission to suite to salon ownership is becoming a really successful model.
Find Michael here: https://instagram.com/michaelcole_summit?igshid=YmMyMTA2M2Y=
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
As a global award-winning colorist and stylist, Chrystofer Benson walks us through the evolution of his accomplishments, learning lessons, and what has led to his ongoing successes in the hair industry.
Get access to our Hair Tour Bundle: http://ambrosiacarey.teachable.com/p/hair-tour-virtual-bundle
Top Take-aways:
Sometimes others see in you what you don’t see in yourself
Check in with yourself on what you feel is best for you rather than worrying what others think.
You can emulate people by what you watch & see.
Have confident humility within your craft.
Be willing to pay it forward.
There are so many ways each can find success in this business. Find what ignites your fire.
Surround yourself with people where it doesn’t feel like work.
Set goals that scare you.
Recognize that everyone has days that are really tough, and you can always go back to what you’re grateful for.
Champion the people who have taught you, & give credit where they deserve.
Follow for more: https://instagram.com/cbensonhair?igshid=YmMyMTA2M2Y=
https://instagram.com/haircbc_pro?igshid=YmMyMTA2M2Y=
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
For Coaching, Courses, and Community, visit the website: Ambrosia Carey | Stylist Educator
If you’re wanting to work on set, session style, even work Hair-shows as a platform artist, keep listening. We have Jessica Warburton with us, sharing how she joined as a guest artist with leading color brands, as well as huge productions, such as Picard and The Mandalorian.
Grow your marketing skills: https://ambrosiacarey.teachable.com/p/socialmarketing
Get a 7 day trial to our membership page: https://ambrosiacarey.teachable.com/purchase?product_id=3680618
Key Take-Aways:
Being honest & true to what you need in this industry will help guide you.
Make education a priority.
Don’t be afraid to reach out & offer to help a person or brand you want to work with.
Find a good work culture where your dreams are supported.
Find your lighthouse, a good mentor will guide you.
Practice boundaries, but be tactful with them.
Find Jessica on Instagram: https://instagram.com/hairhunter?igshid=YmMyMTA2M2Y=
Our Instagram: https://instagram.com/successfulstylistpodcast?igshid=YmMyMTA2M2Y=
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
Ready for a salon marketing strategy that brings your hair salon more clients & traffic? In this episode Ambrosia Carey is breaking down the Top 15 marketing mistakes beauty professionals make, and how to start correcting right away.
For an in depth course on marketing: https://ambrosiacarey.teachable.com/p/socialmarketing
For referral links including your own FREE Beacons landing page: https://beacons.ai/ambrosiacarey
Key Take-Aways:
Strengths, weaknesses, opportunity, threats
Most common marketing mistake for a lot of hairstylists is not understanding their target market.
Don’t spend all of your time on Instagram, think of it as fast food.
Spend time of Pinterest. A live pin can stay active for up to 2 years.
Have a different strategy in different platforms.
Removing emotions from making business decisions can bring a new purpose.
Think of Instagram as fast food, posts only last 24-36 hours, whereas Pinterest lasts up to 2 years
Narrow your marketing efforts to 2 platforms. I social media, 1 SEO.
Spend 3-6 months using 1 search engine & 1 social media account & get to know them well.
Choose 2-5 KPI’s & check on a weekly basis.
Build up your community & invite cross-promoting
59% of business generated on averages comes from email marketing.
Take advantage of keyword research.
Send a survey to clients to get feedback from time to time.
Check your billboards…aka website, links, landing pages to make sure they’re up to date.
Let’s work together on your marketing strategies with a 1:1 One-on-one personalized sessions | Ambrosia Carey - | Stylist Educator
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
Get a 7 day free trial to our subscription page: https://ambrosiacarey.teachable.com/purchase?product_id=3680618
Let’s hang on social! https://instagram.com/successfulstylistacademy?igshid=YmMyMTA2M2Y=
Do you own a salon or thinking of opening your own? Ambrosia Carey & Constance Robbins tell their side of salon ownership & what advice they have as their salon has evolved.
Get lifetime access to our Marketing course here: https://ambrosiacarey.teachable.com/p/socialmarketing
Key Take-aways:
Don’t let your fear of failure keep you from what you could bew doing.
Growth in your career doesn’t always mean you need to go through struggle.
Setting better boundaries removes a lot of stressors.
A salon structure should fit the goals of the owner.
Being a successful hairstylist doesn’t mean you’ll be a successful salon owner.
Build a community of other salon owner friends.
Not all businesses are the same. What works for one might not work for the
Find Constance here: https://instagram.com/constancerobbins?igshid=YmMyMTA2M2Y=
Our SSA Community here: https://instagram.com/successfulstylistacademy?igshid=YmMyMTA2M2Y=
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
If you are a hairstylist or salon owner interested in becoming an educator, you won’t want to miss this episode. We get to sit down with the International Sales Director of Truss Professional, Lucas Pontes, who tells us just exactly what makes a great educator.
Get 20% off all Truss Professional products with code: TrussAmbrosia here: https://storetruss.com/
Learn how to market your brand, grow your business, make more money, and diversify your income: https://ambrosiacarey.teachable.com/p/socialmarketing
Key Take-aways:
There is no perfect formula, but knowing how to engage, make eye contact, and answer questions is huge.
Share tips, secrets; don’t be afraid to share mistakes and what you learned to fix it.
Present with a beginning, middle, and end. Most importantly speak from the heart.
When looking to be an educator, attend classes from people you look up to.
Find out what you like that each educator does, and make it your own.
Education and stage presence is nothing but repetition.
Learn how to read your audience.
Stop recording during a class. Right then record yourself reading and listen back.
Practice in your own salon. Start with friends or staff.
Post what you’re doing, focus on Hairstylists.
Know who you are and what you want to be, it always helps to be a specialist.
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
Hairstylists, have you ever undercharged a client? Maybe you’ve offered a salon discount for a service when you had an opening in your day. In todays episode, we will be covering how & why we need to stop emotionally discounting, as well as where you can start now!
Get our Hair Tour Bundle here: http://ambrosiacarey.teachable.com/p/hair-tour-virtual-bundle
Enjoy 10% off SalonScale using code Ambrosia10 here: https://salonscale.com/ambrosia-carey
Access to 7 day FREE trial to our SSA Society page: https://ambrosiacarey.teachable.com/purchase?product_id=3680618
Key Take-Aways:
Setting policies & organizing can be challenging to us creates.
Loving what we do & making connections adds a layer of difficulty when up charging.
It’s even harder if you’re independent or solo hairstylist as you can’t blame the prices on anyone else.
Develop a new relationship w/ how we think about pricing & organization
Get a coach to be on the other side & help you.
There are other ways that we can add value without discounting the service.
What other areas of business can you align with someone else to offer collaboration?
Success is found within service, not strategy.
You’re either getting paid, I’m gaining exposure, I’m stepping into growth, or I’m choosing to serve.
Focus on your craft. What is it suffering & how can you improve?
Once it starts with a thought, write it down & then speak it out.
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking. Get 10% off w/ code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
Want to build your salon clientele? Maddie is a commission hairstylist who built her business during the pandemic using an effective hair care routine with her simple retail strategies. Listen in to find out how!
Get this FREE 6 figure hairstylist download: https://view.flodesk.com/pages/622541789b7136a9e313da40
Take-aways:
Courses and coaching with Successful Stylist Academy helped a ton
Teach through using your retail
Show and tell will help you sell
Show clients where to apply, place it in their hands, and let them feel it
Create a unique hair care routine for everyone.
Share routines and why on social media.
Inform clients about practicing healthy habits.
Set goals
Offer a contest or giveaway
Find Maddie here: https://instagram.com/maddieraestyle?igshid=YmMyMTA2M2Y=
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
If you’re a hairstylist or salon owner, you probably know the importance of having clear cancelation policies. Join us as we talk further on how we handle policies in our salon & what we’ve learned.
Get extensive salon marketing tools inside Social Marketing Mastery: https://ambrosiacarey.teachable.com/p/socialmarketing
Key Take-always:
No shows will happen, laying out policies is crucial.
Communicate clearly with clients throughout touch points of services.
Make sure you get consent to charge in some form.
How much time do they have to cancel? Is there a deposit involved? When do they need to cancel by to receive their deposit back
Send reminders, to avoid no-shows.
Have your cancellation policy and personalization and confirmations.
Make sure you have healthy boundaries surrounding your cancellation policy.
Have a back up plan.
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
Build your salon clientele and learn marketing ideas to book your hair styling business. Hang out with marketing consultant, Ambrosia Carey & educational director, Drea Lecher in this episode of actionable steps.
For a deep-dive in marketing tactics watch this course: https://ambrosiacarey.teachable.com/p/socialmarketing
Key Take-always:
Referral program to offer to existing clientele. *Hot tip, offer a % not $ off
Promote your must have add-ons.
Partner with a local influencer or blogger. *hint, they’re two separate people.
Expanding your community reach
Bring new concepts & inspire your clients to build a stronger connection.
Send hand written cards
Having interactive touch points for your clients
Google my business profile
Incentive through social media check-ins & ask for reviews.
Plan out a content shoot
Give back to your community with philanthropy work.
When promoting your salon, focus on local reach only.
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10 https://salonscale.com/ambrosia-carey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
Being a successful hairstylist can be broken down into some simple truths that have very little to do with being a talented hairstylist. Listen in as Ambrosia & Drea uncover some of their tips on finding success & how goals can become limitless.
Successful Stylist Course: https://ambrosiacarey.teachable.com/p/successfulstylist
Top Take-Aways:
Look past the smoke and mirrors.
It costs 5x more to get a new client then take care of an existing one.
Don’t close yourself off from future opportunities.
There’s no such thing as overnight success.
What works for some might not work for others.
Be careful for what you wish for.
t’s not about what you bring in, it’s what you keep.
Bringing the element of communication makes a huge difference in success.
Organization can make or break a business.
Stop trying to be famous and work on your craft.
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get 10% off using code Ambrosia10 plus a free scale: http://www.SalonScale.com/ambrosia
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
Building your success in the salon starts with authenticity, and we get to hang out with International Platform Artist Cherry Petenbrink, who tells us about her 40 year success story.
Get lifetime access to this course: http://ambrosiacarey.teachable.com/p/hair-tour-virtual-bundle
Key Take-aways:
Authenticity builds trust and loyalty.
Honesty can be misinterpreted.
The decisions we make can enhance or strengthen our team.
Sometimes you need to step away if things don’t fit within your morals.
If it’s not feeding you or building your character, it might just be the environment you’re in.
Imposter syndrome can take over anyone at any time in their career.
Cherry’s IG: https://instagram.com/hairbycherryp?utm_medium=copy_link
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get 10% off using code Ambrosia10 plus a free scale: http://www.SalonScale.com/ambrosia
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
If you’re ready to increase your salon profit, turn up the volume. Nina is a mentor & coach for salon owners, stylists, suite owners and renters who offers one-on-one coaching, budget-friendly monthly memberships, and courses designed to grow your profit with confidence.
For more on finances: https://ambrosiacarey.teachable.com/p/efficiency-of-success
Top Take-aways:
Marketing & collaborations have been the biggest shift in our community.
Different business models don’t necessarily have the same challenges.
Get comfortable with being uncomfortable with your numbers.
Ask for help. If you don’t know your numbers you don’t know your business.
Create consistency with seeing where your numbers are every day.
Don’t solely focus on sales.
Reevaluate your spending habits quarterly.
For commission sales, between 40% and 50% of your revenue is going toward payroll.
For a suite owners & renters, the biggest realization is the extra time and money they need to set aside.
Find Nina: https://instagram.com/ninatulio?utm_medium=copy_link
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get 10% off using code Ambrosia10 plus a free scale: http://www.SalonScale.com/ambrosia
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
If you’re a salon owner or thinking of opening a salon, you’ll want to hear what Dominique DiBenedetto is introducing as a new vision for the salon experience from her leadership style to running her very own wig business.
Top Takeaways:
You can’t do it all.
Leader ship is hard when things are hard, and also when things are easy.
Choose your team wisely.
Ask for help: get a coach; someone who knows what you’re going through.
Get to know other salon owners.
Work both on and in your business.
Invest in your people.
When you want to do stuff you’ll figure it out.
As a leader you need to know how they receive and perceive their environment.
Leader ship is delegating to the right people.
Get access to Efficiency of Success: https://sso.teachable.com/secure/292603/checkout/3589682/efficiency-of-success
Find Dominique here: https://instagram.com/hairbydomd?utm_medium=copy_link
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get 10% off using code Ambrosia10 plus a free scale: http://www.SalonScale.com/ambrosia
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
Join Ambrosia & Drea as they uncover some of their top ways in leading a consultation, along with stats on ways to keep clients & grow business.
97% of hairstylists say they give a consultation, but only 7% of clients say they receive a consultation.
It costs 3X more to get a new client rather than keeping existing clients.
93% of our communication is non-verbal.
Listening means paying attention & retaining what we understood, which is more active, & hearing is passive.
Changing things in a small way can bring a dramatic impact.
People decide in 30 seconds what they think about you.
Always leave your clients wanting something a little more.
Treat your consultations as if it’s a presentation; beginning, middle, & end.
Learn more from this 90 min course: http://ambrosiacarey.teachable.com/p/efficiency-of-success
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get 10% off using code Ambrosia10 plus a free scale: http://www.SalonScale.com/ambrosia
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
Founder Ambrosia Carey & educational director Drea Lecher talk about what it takes to build a long-lasting business, including the 7 components of success. Follow along for a new episode every Tuesday evening & leave us a review below!
7 components of success:
Diligence: creates trust and confidence.
Consistency: treating everyone the same as if they’re your only client.
Personality: builds a stronger relationship allowing a deeper connection.
Leadership: lead and direct by passing on your knowledge.
Motivation: education is not just foundational it ties into our emotional brain.
Communicate: focus on understanding what your client is saying, make sure they are heard and understood.
Skillset: it makes our clients want to come back and builds confidence.
Key takeaways:
Mentorship helps with accountability, getting tangible growth skills, and guide us through the process.
There is a return on our investment with education to build confidence, skill set, peace of mind, and creates future opportunity.
Invest 5% of your income into education and it returns 10x.
Learn more from this 90 min course: http://ambrosiacarey.teachable.com/p/efficiency-of-success
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get 10% off using code Ambrosia10 plus a free scale: http://www.SalonScale.com/ambrosia
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
Ready to buy the home of your dreams? Special guest & 12-year industry veteran, Katie Hamm loves to create long-term financial plans that lead to her clients’ healthy financial growth. Tune in to learn what little things you can do to get qualified for your future home.
Key Takeaways:
Find a professional to have a conversation with.
Set a realistic budget and practice
Find a really good realtor with experience. Get in touch with Katie below.
You can diversify your portfolio with real estate.
A good lender will know what questions to ask in order to get you qualified.
Keep credit card balances as low as possible.
Interest rates make a huge impact on our payments.
This 90 minute course will walk you though the efficiency of success. http://ambrosiacarey.teachable.com/p/efficiency-of-success
Get in touch with Katie today: katiehamm@umpquabank.com
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get 10% off using code Ambrosia10 plus a free scale: http://www.SalonScale.com/ambrosia
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
If you need help organizing or creating goals for your salon, you’ll want to listen in to this episode with Lexi Lomax. Lexi is a salon owner of 15 years, lover of all things beauty, an industry educator, business coach and strategies expert; and a licensed cosmetologist who works behind the chair, just like you!
Key Takeaways:
Systems help automate your business but is not your business.
Every business model is right for the right person
Nothing matters about your business, what matters is you.
What do you want your business to do for your life?
Treat your business like a business & set boundaries
Your business doesn’t have emotions
Your business doesn’t have emotions
This 90 minute course will walk you though the efficiency of success.
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get 10% off using code Ambrosia10 plus a free scale: http://www.SalonScale.com/ambrosia
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
Hairstylists, ready to save time & make more money? We are hanging out with Matt Beckner, founder of Chronos Beauty, a salon texting assistant with intelligence! Listen in for a free offer now.
Get started with your free trial now: https://www.chronosbeauty.ai/
Download this business course today: http://ambrosiacarey.teachable.com/p/efficiency-of-success
Takeaways:
Helps you save time and make more money
Texting assistant with no login
Enforces your cancellation policy
Clients get clients get a waitlist option with priority texting
Customize blockouts and timing for appointments
New features coming soon
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get 10% off using code Ambrosia10 plus a free scale: http://www.SalonScale.com/ambrosia
Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Free trial at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
Want to maximize your salon business around the holidays? Listen into this episode with Ambrosia & Drea as they uncover how they maximize business surrounding the holiday season.
Top Take-aways:
Giftcard giveaway
Create an annual event
Local & digital giveaways
Free download
How long to prepare & host for a giveaway
Coming up with clever titles
Make it an experience
Take Efficiency of Success before the year ends: http://ambrosiacarey.teachable.com/p/efficiency-of-success
Gift card Giveaway Download: https://docs.google.com/document/d/1SzOoqYpvY7kSCo3DU6XBRJSwyb8c_mWGueZ73jw10H0/edit
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get 10% off using code Ambrosia10 plus a free scale: http://www.SalonScale.com/ambrosia
Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Free trial at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
Ready for accessible, simplified financial education? As a certified Financial Advisor, and Founder of Beauty Finance Group, Anna Manukyan spends time with us, breaking down how we can start the journey of financial freedom today.
Top Take-Aways:
We take care of others, it’s time to take care of ourselves
The longer you’re in this industry, the less you tend to make
Saving today is much better than starting tomorrow
Look at your short & long-term goals
Track where your money is going
Look at your fixed expenses to know what you can start setting aside
What are you short & long term goals?
To retire we need 20x our annual income
Make sure you’re properly protected
Debt is highly compounded
Use the snowball or avalanche method to get out of debt
Learn about simple vs compound interest
Start this course now: http://ambrosiacarey.teachable.com/p/efficiency-of-success
To connect with Anna:
Anna Manukyan https://instagram.com/amanukyan?utm_medium=copy_link
Beauty Finance https://instagram.com/beautyfinancegroup?utm_medium=copy_link
Website https://beauty.finance/
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get 10% off using code Ambrosia10 plus a free scale: http://www.SalonScale.com/ambrosia
Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Free trial at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
How do you find the best salon? In this episode, we are hanging out with the founder of ZibaHub, a professional app that connects beauty professionals, holds your virtual resume, and aids in finding the perfect clients. Mandana Salehi not only tells us the importance of the app, but gives us tips on how to grow & find the right investors. Take-aways: 1. Research what problems you’re solving 2. Hire a lawyer to help you set up and protect assets 3. Join an accelerator that fits the industry 4. Value your time 5. Don’t change your pitch 6. Prepare for disappointment Last week to get this course! Get started with ZibaHub today! Sponsors: SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get 10% off using code Ambrosia10 plus a free scale: http://www.SalonScale.com/ambrosia
Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Free trial at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
Ready to learn the tricks from The Queen of Blonde? Educator & blonding specialist, Zoe Carpenter shares with us her secrets of what has made her business so successful.
Key Takeaways:
You’re better off staying in a bread and butter salon outside of a major city.
Make sure you work for yourself, don’t let brands “make” you.
Don’t be scared to niche down, but go with something that is timeless.
Under promise, overdeliver.
Always call it lightener, not bleach.
Low and slow and lightning, but there’s a time where more is needed.
You are the doctor behind the chair, don’t let someone push you.
Get this course before it ends: http://ambrosiacarey.teachable.com/p/everyday-meets-french
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get 10% off using code Ambrosia10 plus a free scale: http://www.SalonScale.com/ambrosia
Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Free trial at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
Specializing in supporting people healing from trauma, grief and loss, attachment challenges, building healthy and fulfilling relationships, and navigating major life transitions, Megan Irwin is a therapist who believes that every person has the ability to live a self-determined life.
Watch our Self Care course today: http://ambrosiacarey.teachable.com/p/self-care
Takeaways:
There’s stigma around needing mental health.
We live in a society that only reacts to crisis.
We need to normalize daily mental health.
Do you know what boundaries are and do you have any?
Boundaries are a beautiful way to care about yourself and others.
Where do you feel most resentful?
Cultivate a life outside of work
Spend some time getting to know your core values.
Domains of wellness: occupational, emotional, physical, spiritual, social
Take 10 minutes to go outside
Get better sleep
Learn at least one grounding exercise
Bernau is stress that has gone extreme
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get 10% off using code Ambrosia10 plus a free scale: http://www.SalonScale.com/ambrosia
Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Free trial at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. TrussAmbrosia for 20% off all products at http://www.trussprofessional.com
Visit Megan: http://www.meganirwincounseling.com/
Shhh Don’t talk about it Podcast: https://podcasts.apple.com/us/podcast/shhh-dont-talk-about-it/id1547365894
Need website Tips or a way for clients to discover your salon? Rachelle Demoskoff is the founder & head website strategist at 86th & Trend helping online service providers scale their business through impactful web design.
Top Takeaways:
Look out for broken links and updated info.
SEO is how browsers search to connect clients with answers.
SEO guide https://86thandtrend.com/a-simple-seo-guide/
Keywords, quality and consistent content.
Give your clients an experience.
Above the fold is prime real estate.
Make sure you have multiple CTA spots on site.
Choosing your website platform: https://86thandtrend.com/website-platform-comparison/
Consider a Web audit.
Having a blog post helps with consistent discoverability.
Download this course before it ends: http://ambrosiacarey.teachable.com/p/everyday-meets-french
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get 10% off using code Ambrosia10 plus a free scale: http://www.SalonScale.com/ambrosia
Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Free trial at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. Ambrosia20 for 20% off all products at http://www.trussprofessional.com
Free checklist: Is your website converting? https://view.flodesk.com/pages/6123de49c74cea1ec306f017
Ready to build your credit score? Join us as we welcome back certified public accountant & fraud examiner Jennifer Guerrini, who started her career in the beauty industry as a business manager.
Our key take-aways:
There are 2 main credit scores: Fico & Advantage Score
You can look at your score at anytime without affecting the score.
Anything above 750 is a strong credit score
Payment history 35%, Debt load 30%, Credit history 15%, Type of credit 10%, New credit 10%
Pay your bills on time, keep your debt at less than 30%, increase your credit line, don’t close old accounts.
You can pass off good credit to another being an authorized user.
You can apply for a secured card or secured loan to build credit.
Check your credit card once a month.
For a limited time, get access to Hair Tour Unplugged! ambrosiacarey.teachable.com/p/everyday-meets-french
Sponsors:
Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Start with your trial today at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. Once you try their products, you’ll also be #crazyfortruss at http://www.trussprofessional.com
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get started today at http://www.SalonScale.com/ambrosia to get a free scale with the purchase of an annual subscription. Type Ambrosia10 for 10% off!
If you are a salon owner or hairstylist, you need to hear this! We are interviewing founder & CEO of SalonScale Alicia Soulier, who is on a mission to disrupt the hair salon supply chain and ultimately create a healthier economic ecosystem in the hair industry.
Some Takeaways:
Transparency & business models are changing.
Co-op models are being created.
It's not doing anything to you, it's doing everything for you.
SalonScale software makes you money and manages your cashflow.
Updated new features including seeing your services average.
You are the only thing that gets in the way of making that next step happen.
You're only charging for the exact amount of color you'll be using.
Implementing new things are hard, but necessary.
Click below to start using SalonScale
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get started today w/ 10% off using code Ambrosia10 at http://www.SalonScale.com/ambrosia & get a free scale with the purchase of an annual subscription.
Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Start with your trial today at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey .
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. Once you try their products, you’ll also be #crazyfortruss at http://www.trussprofessional.com Type Ambrosia20 for 20% off
Songable: Responsible for all the amazing intros and outros here on the Successful Stylist Academy Podcast. To find out more visit: http:www.songable.com/ .
Become a Wellness Stylist & enjoy our limited access to this unique course. http://ambrosiacarey.teachable.com/p/becoming-a-wellness-stylist
Ever hear of wellness services? Perhaps adding heathy rituals toward your salon experiences. For 20 years, Abbey Rose has been a stylist & a trained psychic empath, dedicating her last 10 years to helping others find their bigger why. Through meaning, and integrating wellness services in the salon, Abbey Rose is a wealth of knowledge.
Dive deeper & enjoy our limited access to this unique course.
Some Takeaways:
Finding time & making time for ourselves.
Play is wellness, make time for more fun.
Integrate breathing techniques.
Look up trainings you can do socially
Make choices & goal set
Sponsors:
Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Start with your trial today at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. Once you try their products, you’ll also be #crazyfortruss at http://www.trussprofessional.com Type Ambrosia20 for 20% off.
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get started today w/ 10% off using code Ambrosia10 at http://www.SalonScale.com/ambrosia & get a free scale with the purchase of an annual subscription.
Songable: Responsible for all the amazing intros and outros here on the Successful Stylist Academy Podcast. To find out more visit: http:www.songable.com/
Want to know what it takes to be a successful stylist? Maybe you’re not fully booked? Hang out with former salon owner of 25 years & International educator, Dave Mazza who shares his success formula break down to being a high demand stylist.
Top Take-aways: 1. Balance is learning the basics.
Go to history when looking for inspo.
When lost for inspiration, assist or shadow.
Success comes from work & gratitude.
Think of what you offer as parts of a pie.
Take our mini course!
Sponsors:
Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Start with your trial today at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. Once you try their products, you’ll also be #crazyfortruss at http://www.trussprofessional.com
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get started today at http://www.SalonScale.com/ambrosia to get a free scale with the purchase of an annual subscription.
Songable: Responsible for all the amazing intros and outros here on the Successful Stylist Academy Podcast. To find out more visit: http:www.songable.com/
Want to grow your social media presence? How about Instagram tips for hairstylists? Hang out with salon owner & social media expert, Constance Robbins break down her Top 5 tips on how to grow your presence and business on Instagram.
Top Five:
Know your brand & understand your point of difference.
Reasoning for being on social media & what you want to get out of it.
Who is your ideal client & what message do you want to send them?
What challenges or pain points does your ideal client face?
What solutions can you offer those pain points?
Take our $29 mini course!
Sponsors:
Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Start with your trial today at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. Once you try their products, you’ll also be #crazyfortruss at http://www.trussprofessional.com
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get started today at http://www.SalonScale.com/ambrosia to get a free scale with the purchase of an annual subscription.
Songable: Responsible for all the amazing intros and outros here on the Successful Stylist Academy Podcast. To find out more visit: http:www.songable.com/
Salon owner of 23 years, Erica Jemison uncovers the reality to a Universal movement in our industry.
Key Takeaways: 1. We need to have something to look to inspire to be
What are we doing when no one is watching?
Train with accountability & quality.
Working toward that universal movement where there is an industry standard.
You get nothing from No Trust.
Over communicate & professional up!
Be around people who inspire you but hold you to a standard.
Know when to insert ME & when to leave ME out.
Take our $29 mini course!
Sponsors:
Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Start with your trial today at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. Once you try their products, you’ll also be #crazyfortruss at http://www.trussprofessional.com
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get started today at http://www.SalonScale.com/ambrosia to get a free scale with the purchase of an annual subscription.
Songable: Responsible for all the amazing intros and outros here on the Successful Stylist Academy Podcast. To find out more visit: http:www.songable.com/
Want to develop a growth mindset? Founder Ambrosia Carey & SSA Educational Director, Drea Lecher cover mindset strategies, as well as share a few laughs in this episode. 1. 1. Before we catch a feeling, we catch a thought 2. Create “I am” statements 3. Create a narrative of choice 4. Living in the resolve vs living in the result 5. Proactive vs reactive 6. List what a small celebration would be 7. Do you start you day with the “fear-cast”? 8. Taking your time to answer 9. Give permission to the right people when receiving critique 10. Do something for someone else 11. Work with a mentor or coach 12. Laugh it out
Take our $29 mini course! Sponsors: Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Start with your trial today at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. Once you try their products, you’ll also be #crazyfortruss at http://www.trussprofessional.com
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get started today at http://www.SalonScale.com/ambrosia to get a free scale with the purchase of an annual subscription.
Songable: Responsible for all the amazing intros and outros here on the Successful Stylist Academy Podcast. To find out more visit: http:www.songable.com/
Join Jamie Ferero, a Senior Stylist of 10 years at a one of Portland's top salons, as she uncovers her successful formula to great service with the 5 C's. Top takeaways: 1. Consultation: guide in making sure your appointment runs successfully. 2. Categorizing: who is your client & what are they into. 3. Change: client’s come to you because you’re the specialist. 4. Choose retail: we give solutions & we need to give them the choice. 5. Cheer them on & coordinate: take the time to show & teach your clients. Learn more from this Mini Course Sponsors: Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Start with your trial today at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. Once you try their products, you’ll also be #crazyfortruss at http://www.trussprofessional.com SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get started today at http://www.SalonScale.com/ambrosia to get a free scale with the purchase of an annual subscription. Songable: Responsible for all the amazing intros and outros here on the Successful Stylist Academy Podcast. To find out more visit: http:www.songable.com/
Hang out with Founder Ambrosia Carey & Artistic Educational Director Drea Lecher on this very real & raw topic of vulnerability and what it can attract in today’s world as a hairstylists & salon owner.
Favorite take-always: 1. Goes hand-in-hand with transparency. 2. Get comfortable with saying sorry. 3. Takes courage. 4. It’s uncomfortable, you should feel a little stretched. 5. Sets healthy boundaries and realistic expectations. 6. Being open to constructive criticism. 7. Helps us with being resilient and having a different type of relationship. 8. Allows us to start being more ourselves. 9. Helps us build strong empathy. 10. Aids us in our creativity. Learn more from this Mini Course Sponsors: Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Start with your trial today at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. Once you try their products, you’ll also be #crazyfortruss at http://www.trussprofessional.com SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get started today at http://www.SalonScale.com/ambrosia to get a free scale with the purchase of an annual subscription. Songable: Responsible for all the amazing intros and outros here on the Successful Stylist Academy Podcast. To find out more visit: http:www.songable.com/
Jennifer Guerrini is a certified public accountant and fraud examiner with over 18 years of experience in finance, accounting, and audit. Jennifer started her career in the beauty industry as a business manager and believes that education can provide financial freedom.
Our key takeaways: 1. Define financial goals; short, mid, and long-term goals. 2. Set up an emergency fund. 3. Debt- Higher interest debt first. 4. Have a retirement plan.
5. Set up your milestone goals & invest.
Sponsors:
Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Start with your trial today at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey
Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. Once you try their products, you’ll also be #crazyfortruss at http://www.trussprofessional.com
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get started today at http://www.SalonScale.com/ambrosia to get a free scale with the purchase of an annual subscription.
Songable: Responsible for all the amazing intros and outros here on the Successful Stylist Academy Podcast. To find out more visit: http:www.songable.com/
Join Founder, Ambrosia Carey & Artistic Educational Director, Drea Lecher of Successful Stylist Academy business & podcast. Ambrosia & Drea discuss the importance that success doesn’t happen overnight, what went into Hair Tour Unplugged, and a surprise bonus update coming to Instagram soon!
Our favorite thoughts & takeaways: 1. How do we Serve, Create, & Grow? 2. Talking classic inspiration and modernize for clients. 3. How tools can maximize your growth with Hair Tour Unplugged. 4. Breaking down insights for Instagram including some thing very exciting for ALL listeners. 5. Be in the resolve and focus on the WHY rather than the results 6. How to find the right support. 7. If you want to go fast, go alone. If you want to go far, go together. Sponsors: Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Start with your trial today at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey Truss: Brazil’s leading hair brand for over 20 years, Truss Professional has believes that healthy hair is beautiful hair. Once you try their products, you’ll also be #crazyfortruss at http://www.trussprofessional.com SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get started today at SalonScale.com/ambrosia to get a free scale with the purchase of an annual subscription Songable: Responsible for all the amazing intros and outros here on the Successful Stylist Academy Podcast. To find out more visit: http:www.songable.com/
Booth rental stylist & educator, Chantell Steinke not only runs a charity by donating haircuts to decrease hunger, but shares her pearls of wisdom in creating balance as an independent stylist.
Key takeaways:
1. Use a scheduling system
2. Seek education in the very beginning & never stop
3. Work with a coach
4. Solid inventory systems, keeping track of color & backbar.
5. Get comfortable with selling retail
Get early access to this 45 min course that will create better relationships with your clients in the salon w/ Boundaries, Beliefs, and Balance for only $29
Sponsors:
SalonScale: Know the exact cost of hair color in every bowl, with digital formula storage and inventory tracking, to be assured all color is paid and accounted for. Get started today at SalonScale.com/ambrosia to get a free scale with the purchase of an annual subscription
Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Start with your trial today at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey
Songable: Responsible for all the amazing intros and outros here on the Successful Stylist Academy Podcast. To find out more visit: http:www.songable.com/
Join Social Media Strategist Genevieve PDX who built her business in record speed through social media herself. Top Takeaways: + Be as authentic to yourself + Never burn a bridge with anyone in the industry + Make friendships organically For social media services, apply here Sponsors: Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Start with your trial today at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey Songable: Responsible for all the amazing intros and outros here on the Successful Stylist Academy Podcast. To find out more visit: http:www.songable.com/
Joico International Platform Artist, takes us through her journey in what has lead her success & what keeps her motivated to becoming a Contessa award winner, Mirror award winner, and more. Melissa shares her secrets to how she’s grown her presence and business through photoshoots.
Our favorite takeaways:
Choose your model first
Find a photographer & grow your team
Do your homework before choosing your collection
Places to find your models, you don’t always have to go to to an agency.
Sponsors:
Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Start with your trial today at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey
Songable: Responsible for all the amazing intros and outros here on the Successful Stylist Academy Podcast. To find out more visit: http:www.songable.com/
Artistic Educational Director for Successful Stylist Academy company & podcast, Drea Lecher takes us on a journey through her 20 years of traveling as a platform artist. From working with top fashion photographers to celebrities, Drea is a true visionary.
Top Takeaways: 1. Show up. 2. Be kind, keep things positive, and be the hardest working person in the room 3. Find a mentor- Someone who is where you want to be 4. Work on your public speaking & communication skills 5. Work with humble confidence Grow your business- With these Courses Sponsors: Chronos: Save 15+ hours, manage your waitlist, fill in last minute cancellations, and make more money! Start with your trial today at : https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey Songable: Responsible for all the amazing intros and outros here on the Successful Stylist Academy Podcast. To find out more visit: http:www.songable.com/
Founder of Successful Stylist Academy company & podcast, Ambrosia Carey runs a successful salon, educates for multiple brands, and coaches the beauty industry business efficiency.
Top Takeaways: 1. Retention - Always problem solve. How can you exceed everyone's expectations? 2. Revenue - Payroll, inventory, expenses 3. Rationalize - Systems toward efficiency. Trigger segments, newsletters, and Chronos. 4. Reduce - CPA, inventory, watch your numbers 5. Reinvest - Every part of your business, and do your market research. Grow your business- With a Coach Sponsors: Chronos: We are constantly taking care of others, it's wonderful to have someone take care of you through an intelligent assistant that will save you 15+ hours, manage your waitlist, fill in last minute cancellations, and make you more money! Start your trial today at https://www.chronosbeauty.ai/meet-ambrosia-ambrosiacarey Songable: Responsible for all the amazing intos and outros here on Successful Stylist Academy Podcast, Songable believes that all stories and ideas are Songable. To find out how they can collaborate with you during the creative or production process, visit them at https://www.songable.com/