Heart-Centred Business Podcast

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If someone comments on your posts or replies to your emails, do you know how to turn that engagement into a real conversation—and maybe even a hot lead? If not, this episode of the Heart-Centred Business Podcast is absolutely for you. I saw just how many people were struggling with this at a Virtual Conference earlier this year, and I ended up coming up with a little framework on the fly that’s already helping people turn casual chatter into actual leads. Let’s get into how to nurture those relationships and spot the folks who are ready to work with you!

Why Most People Miss Hot Leads in Their Replies

You’ve probably heard the advice: reply to every comment on your socials. Most people know that. But what surprised me was how many people, when they get a comment like, “This was really helpful,” just respond with “Thanks so much” or drop an emoji. That’s it. No further conversation, and sometimes, a complete dead end. The awkwardness comes because people don’t know what to say—or worry it’ll feel too salesy, too soon.

What’s worse? When you do reply like that, you’re actually closing down a conversation you could be opening up. Plenty of business owners told me they just felt stuck, not knowing how to keep the chat going without feeling awkward or pushy.

So, at Virtual Conference, I made up a simple structure on the spot. Since then, people have reported turning commenters into leads using that exact outline. And that’s what this episode is all about.

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Today on the Heart-Centred Business Podcast, I’m doing something a little different—and a whole lot of fun! I want to take you on a journey through the last 15 years of my entrepreneurial life, sharing all the business ideas I nearly started, but didn’t… and most importantly, what I do with those ideas, what I learned from them, and how my overflowing “idea brain” actually helps my business and my clients.

If you’re anything like me—a creative thinker and entrepreneur—you’ll know the feeling. You see a problem you could solve, spot a gap in the market, and BOOM: your brain won’t let go until you’ve mapped out the whole business! But having lots of ideas doesn’t mean you have to act on all of them.

Let’s dig into what I do with those sparks, why I leave some for others, and why I never want to shut down that part of myself.

Why I’m Obsessed With Business Ideas

First things first… I have A LOT of business ideas. It’s just how my brain works! If I notice something missing in the market, or a way to do things better, my mind instantly starts planning out a new business. What would I call it? Who would it serve? What services or products would it offer? I can go from zero to mapped-out-business in a matter of minutes.

Over the last 15 years, I’ve had dozens (honestly, probably hundreds) of business ideas that caught my fancy—some of them got a little momentum, others remained in the “daydream” stage. Today, I’ve rounded up 18 for you. I’ll share where they got to, why I didn’t start them, and the lessons along the way.

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Today’s episode of the Heart-Centred Business Podcast might feel a little left of centre for a business show, but I promise—this conversation is powerful, and I’m bringing it right back to business results by the end. If you’re feeling low on optimism about the world, your future, your business, or even your community, first up, you’re absolutely not alone. But what if I told you that optimism, especially in chaotic times, is actually a competitive advantage?

Let’s go deeper into why optimism isn’t just wishful thinking—and how to harness it, even when the world feels like, well, a bit of a bin fire.

Why the World Feels Like It’s in Decline

Let’s start with the obvious: everything feels a little out of control right now. There’s chaos, there’s uncertainty. If you belong to a marginalised community or you’re not one of those billionaires in politicians’ pockets, it’s probably even harder to feel optimistic about your own future, let alone the future of your community or the planet.

If I asked a crowd “Is the world getting better or worse?” I’d bet a huge chunk would say “worse.” That belief is so common, it has a name: declinism. This isn’t just pessimism—the opposite of optimism—it’s the assumption that the whole world is declining. Here’s the kicker: even self-identified optimists can still believe the world is on a downward spiral. All the “evidence” we see seems to back that up.

But the truth? Both things are happening at once. There are areas getting worse, and others improving. It’s hard to even agree on basic facts as a group, so when it comes to something as massive as “the state of the world,” there’s no single answer.

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This one’s going to be blunt and to the point. I want to talk about a 2012-era social media strategy that way too many people are still following—and why it’s time to let it go. I’ll share the backstory, the pitfalls, what to do instead, and how this simple shift could seriously change the game for your business.

Old School Social Media Advice We Just Need to Ditch

I can’t believe I still hear this advice: meet your audience “where they’re at”—which apparently means you should be on every single social platform. If some of your people are on TikTok, you’ve got to be there; others are on Instagram, there too; Facebook, Pinterest, YouTube... You “should” be everywhere.

This social media strategy came from the early days of online business—think 2011 and 2012. Gary Vee’s book, Jab, Jab, Jab, Right Hook (with all its punchy analogies!), was all about the idea of creating lots of platform-specific content, nudging and niggling your audience along until you hit them with your offer.

Back then, Gary Vee was everywhere—posting custom content to every platform, and encouraging everyone else to do the same. And if you were around in the early days, you’ll remember the “golden age” of social media: Facebook and Twitter feeds were chronological, there were ZERO algorithms, and your posts had a good chance of actually being seen.

During that time, posting three times a day on your Facebook page was the recommendation! Some people kept up, but most of us stuck to one post a day. You’d share those posts to groups, invite your email list to check them out, and people would see your stuff—even if you only had a handful of followers.

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Have you ever tried to use affirmations in your business only to run into a brick wall—your own brain telling you, “That’s not true”? You’re not alone. In this episode of the Heart-Centred Business Podcast, I’m sharing my real experiences (including my struggles) with affirmations, along with practical ways to make them work for you, even if you don't believe them right now.

My Early Struggles With Affirmations

I’ll be honest—I’ve definitely experienced times when I don't believe my affirmations, especially when what I’m trying to affirm feels really far from my current reality. When I first started my business, for example, I told a mindset coach, “I just feel like I’m not organised enough to be a business owner.” She told me to repeat out loud, “I am so organised. I am such an organised person. My business runs like clockwork,” and so on. No matter what version we tried, my brain just kept shouting, “No you’re not!” Every time I said it, either out loud or in front of the mirror, my mind argued back.

So Many Affirmations, So Many Arguments

I’ve been in business since 2013, and there have always been some affirmations that stick and some that just spark an argument in my head because I don't believe them. The idea behind affirmations is that if you repeat something enough, your brain will eventually build a neural pathway to match. Sometimes that’s true. But other times, standing in front of the mirror gritting my teeth and repeating affirmations I don’t believe just creates a sense of dissonance instead of momentum toward my goals.

But I actually celebrate when I find that gap—the space where affirmations feel really tough or impossible, and I don't believe them. The affirmations we struggle with the most often give us clues about the core mindset blocks or self-sabotage we most need to address.

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Today's episode of the Heart-Centred Business Podcast started as a reply to a question I received after episode 507—the one where I talked about niching and said, "Stop making it about yourself, you're not the main character." After that, someone messaged me asking, "But Tash, don’t I actually need a bit of main character energy in my business? Shouldn’t I be stepping more into the spotlight?"

I loved that question so much, I knew we had to dig into it. So let’s talk about what main character energy really is in business, and where you absolutely should—and shouldn't—lean into it.

When Should You Embrace Main Character Energy?

You might be surprised to hear me say this, but: absolutely yes, I want you to embrace main character energy. I want you to step into the spotlight, as often and as proudly as possible… when it comes to your story.

Let me explain. In episode 507, I talked about niching and why it's not about you. When you’re making decisions about your niche, your messaging, and your sales pages, it needs to focus on your ideal client. You are the guide, not the main character of that story. Your audience—the people you serve—are the heroes.

But that doesn’t mean everything in your business is about them and you somehow disappear. Quite the opposite.

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Let me start this episode by saying: I’m not 100% sure everyone’s going to love what I have to say, but this is an important topic if you want to make informed decisions for your business moving forward. We need to talk about a slow but subtle shift I’ve seen happening on social media—one that’s really starting to speed up. I promise, this won’t be as vague as it sounds.

If you’re trying to grow an audience on social media, feeling frustrated by slowing audience growth, or thinking about how you might need to shift your strategy, then you’ll want to stick with me for this one.

The Ever-Changing Social Media Landscape

Change is a constant in our lives, but nowhere is that more clear than in the world of social media. The landscape for business owners is always shifting: new trends, algorithm updates, platform tweaks—those changes come at us fast. Sometimes things like links are suddenly deprioritised or new features like reels take over. But running beneath those fast shifts is something slower, subtler, and it’s really starting to pick up pace.

What’s the social media shift? It’s the very real shortening timeframe between signing up for a platform and the point when you “need” to spend real money on ads to get seen. And honestly, I know a lot of you aren’t going to love that.

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Have you ever had a friend, client, or maybe even a family member come to you with what they see as a completely unsolvable business problem, and you can clearly see the answer staring them in the face? Or maybe, you’ve had that moment yourself? That’s exactly how I felt recently, and it inspired this episode of the Heart-Centred Business Podcast. I want to talk about self-sacrifice, bootstrapping, making do—and how those habits might actually be huge mindset blocks in disguise that are sabotaging you.

The Facebook Post That Sparked Everything

This conversation started when I posted a question on my Facebook page: "If you had all the money you needed, would you still run your business? And if so, what would you do differently?"

The responses were fascinating, and some even turned into deeper conversations in DMs, client sessions, and emails. I want to shout out a big thank you to everyone who jumped into that conversation—you’ve given me so much food for thought (fabulous fodder, as I like to say) for this episode.

From all those comments and conversations, three things really stood out to me...

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Join the GYM!
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Before we dive into the heart of this week’s episode, I want to touch quickly on last week’s Heart-Centred Business Podcast. I know it was a departure from my usual vibe—let’s just say, it was a bit less nurturing, less gentle, and probably a lot more direct than you’re used to from me. I apologised for the tone back then, but not the message, and I still stand by that! Was I premenstrual? Maybe. Did I just finish a late-night netball session with a hyped-up pack of 12-year-olds? Absolutely. My voice was on the way out. I was, I admit, a little bit in a mood.

The thing is, sometimes when Aunty Tash lets loose, it’s for good reason—the rant and the message are always sent with love, even if they don’t sound all that loving in the moment. So, if life has you feeling frazzled and overwhelmed, or you’re running wild on the hamster wheel, I hope that last week’s episode at least sparked a little fire. We’re all just trying to navigate this wild “fire Horse year” and maybe you needed a push to do something about it.

This week, it’s all about being overwhelmed—if you’re still feeling like you’re drowning in all the things (maybe it was the world, maybe it was the Lego you stepped on this morning—who knows!), I think today’s episode is exactly what you need.

Today, I’m diving into what to do when you're overwhelmed and it feels like it’s taking over.

Why Overwhelm Feels So Debilitating

Let’s be real: I don’t need to explain what overwhelm feels like. You know it! It sneaks into every part of your life. I’ve felt it myself, especially over the last few weeks. So let’s cut to the chase: what do you actually DO when overwhelm is running the show and it feels like your brain is slowly shutting down because, frankly, the sheer volume of everything is just too much?

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Now more than ever, when I ask people how they are, the one answer I keep hearing is, “I’m busy.” There’s too much to do, not enough time, and this year is getting away from so many of us. But here’s the thing—not every job or task is created equal. If you’re caught up in busyness that’s not actually moving you forward, you’re on a treadmill. You’re on the hamster wheel.

And today on the Heart-Centred Business Podcast, I’m getting really honest about what it looks like to be stuck on that wheel, how you can tell if you’re doing it, and—most importantly—what you can do about it.

What Does Being “Busy” Really Mean Anyway?

Let’s talk about all the “busy” work we end up doing as business owners. There are SO many tasks that feel repetitive: thinking time, learning, content creation, tidying up, updating, strategising, making decisions, redoing plans—the list goes on. Progress doesn’t always look pretty, and it rarely happens in a vacuum. It can be genuinely tricky to know if what you’re doing is helping or if you’re just running on the spot.

So, how can you tell if all those busy days and weeks are actually taking you somewhere, or if you’re just spinning your wheels?

For me, it comes down to results—especially income. That doesn’t mean my results or income have to be going up all the time, but I’m always keeping an eye on one big thing: am I getting closer to my vision for the life and business I want? Progress for me isn’t measured by effort or how busy I look. It’s about real results. Are things actually improving? Are my actions making a difference? Or would these results have happened even if I’d done nothing? You’ve got to stop regularly and take stock, not just coast along.

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Have you ever had a phrase just keep pinging around your brain? For me, ever since our Lunar New Year reading with Kerry Rowett, "take your time" has been popping up again and again. Kerry gave us three big messages in her reading (which you can find at tashcorbin.com/508), but this one keeps resurfacing as a little intuitive nudge. It’s led me to a whole new conversation, which I want to have with you right here on the Heart-Centred Business Podcast.

Even if you missed Kerry’s Lunar New Year reading (or if you want to hear it again), I totally recommend checking it out. There’s so much gold in there. We dug into practical ways to bring those big messages to life, so go back and give it another listen when you get the chance.

From Kerry’s reading, three big principles showed up:

Take your time.
Stay in your lane.
Trust the process.

But it’s that first one, "take your time," that’s really stuck with me—especially in the past couple of weeks. I keep feeling like we’re not done talking about it yet, so here I am, picking it apart with new angles and fresh ways to think about it.

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I want to share a theory about mindset for business owners. It's been bubbling up for a while, and it feels like there’s a bigger picture we’re not seeing these days—especially when it comes to how mindset work fits into the business journey.

Let’s talk about why working with mindset practitioners used to be a no-brainer, why it isn’t as mainstream now, and what that means for new and established business owners.

How It All Started: The “Must-Have” Mindset Work of the Early Days

When I started my business in 2013, it felt like everyone who was serious about business had a mindset practitioner. Especially if you were in the early, scrappy, trying-to-get-it-to-work stages, mindset work wasn’t just a nice-to-have, it was essential. Back then, business strategy was simpler. Fewer tech options, fewer platforms. If you wanted to run a webinar, you pretty much only had GoToWebinar—and that platform cost $197 USD every single month. In other words, you really needed at least one paying client just to cover your tech bill.

With so few options, it was crystal clear if something wasn’t working—either you hadn't nailed the basics, or you had a mindset block. If you weren’t doing that handful of core actions, it was probably a mindset issue. Results were consistent, too. People talked about the 3% conversion rule: get 100 people on your webinar, and you'd likely get three clients if your offer was solid and under $1,000.

There was this sharp focus, and because of that, if you weren’t taking action or seeing results, mindset was the obvious place to look.

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Welcome back to our regular programming here on the Heart-Centred Business Podcast! We just finished the 12 Days of #Tashmas, and I hope those episodes sparked some insights or inspiration for you! I know a bunch of you are still catching up (it was a lot, right?)—but hey, you know I love yapping and creating heaps of content. If a daily podcast ever made sense as a business strategy, I’d be right there doing it. But for now, we’re back to our weekly episodes. Today, I want to dive into your content ecosystem—how to actually make it effective.

If you haven’t checked out episode Day 12 of #Tashmas (tashcorbin.com/521), pop back and do that first, since this episode really flows straight from there. If you’re all caught up, let’s dive in—because nailing your content ecosystem is what makes the difference between long-term business momentum and feeling like you’re constantly stopping and starting.

Content Has Changed... But the Fundamentals Haven’t

Hand on heart, I wish I’d nailed my content ecosystem way earlier in my business journey. So many of my tips here are basically lessons I’ve learned the hard way: let me be your cautionary tale!

We’re talking about getting consistent and effective with your content as a business owner—so you actually grow your audience, generate leads, and make sales. Content goes through all sorts of trends and fads, but the core principles have stuck around since I started my business back in 2013. Your goals for content haven’t changed—what has changed is the HOW, and the options you’ve got to get your message out.

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This episode of the Heart-Centred Business Podcast is a bit of a curveball: I’m here to tell you not to overhaul your messaging. In a world where everyone’s shouting that you need to reinvent, revolutionise, or completely scrap your messaging, I’m offering something different. Nope, you don’t need to do any of that. Here’s why—and how to create messaging that grows with you.

Plus, it’s Day 12 of #Tashmas... which means there's one last gift for you with this episode!

Wait… What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition… but there will be something for YOU every single day.

Why Messaging Overhauls Aren't the Answer

I used to be all about messaging overhauls and makeovers. I even have old content floating around about how to “makeover” your messaging. But here’s what I’ve come to realise: Most heart-centred entrepreneurs (especially those in my audience) don’t need total messaging overhauls. What people actually need is steady, gradual improvement.

If you can talk about the needs in your market, speak to the experiences of your audience, and describe the transformation you help facilitate—guess what? You’ve got the foundations of a powerful message right there. But so many people are allowing messaging “experts” to strip away their confidence, making them believe they’re not good enough or that their messaging is fundamentally flawed. That isn’t true.

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I’m not usually the type to sound alarms or buzz the fear horn just for the sake of it. But in this episode of the Heart-Centred Business Podcast, I want to have a real talk about how you’re engaging with your audience—especially those leads that are starting to warm up. Because here’s the thing: some of you are accidentally giving your warm leads the ick.

This came up thanks to a question in one of my group calls, where someone literally asked, “Am I giving my warm leads the ick? As soon as someone gets invested, I feel like I do something to totally repel them.” And you know what? That’s a super common worry.

Normally, my default is to reassure everyone—“No, no, no, you’re not doing anything wrong!” But once we broke her process down, a few red flags popped up, and I figured if one person’s asking, we should talk about it on the podcast.

Plus, it’s Day 11 of #Tashmas, and I’ve got a special gift for you at the end.

Wait… What is #Tashmas?

When You Get a DM or Email: Celebrate (But Not Too Loudly)

Honestly, when warm leads email or send you a DM, that’s cause for celebration! It’s that moment where you dance around the house and do a little happy wiggle. I get it—the excitement is hard to contain. But let’s not get too ahead of ourselves. Just like that time a guy called me his girlfriend on a first date (yep, true story!), showing your hand too fast can feel awkward on the other side.

Be friendly. Be positive. But maybe don’t go all in with, “OMG, thank you so much, this is amazing, we’re going to work together and it’ll be incredible!” When you come across that desperate, it can trigger warning signals for the lead. It gives them the ick—even though your excitement is genuine.

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Today, we’re talking about something I see come up ALL the time for heart-centred business owners: your offers. More specifically, how to make your offers way more effective at attracting and converting the RIGHT clients—without making your sales pages a million miles long. I want to give you some practical ways to get specific, keep it short, and make your offers pop!

PLUS I have a very special offer with this episode of #Tashmas.

Wait… What is #Tashmas?

Why Your Offers Aren’t Landing (And What To Do)

I spend a lot of time online, probably more than most people, and because of that, I get a unique view of what’s happening across the Heart-Centred Community (we’ve got over 30,000 members, after all!) and among small business owners just like you.

One trend I keep seeing? Offers are getting more generic and more vague. Plus, the sales copy is getting longer and longer. We've all heard that saying, “I would have written you a shorter letter, but I didn’t have enough time.” It actually takes time and energy to be precise and concise, instead of just throwing all the words at the wall.

Here’s what actually happens: When your offer is vague and generic, people scroll right past. Those posts get the least comments, the least reach, the least engagement. If we want offers that work, we need to be specific… but not long-winded.

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Welcome to another episode of the Heart-Centred Business Podcast! Today, I want to shine a light on something that might just hit a little close to home—especially if you’re a business owner who sometimes finds themselves stuck, spinning wheels, or endlessly “preparing” instead of actually doing. We’re diving deep into advanced procrastination tactics, and why they’re suddenly everywhere I look.

And make sure to check out your gift with this episode of #Tashmas—it’s a game-changer for anyone who’s tired of letting advanced procrastination get in the way of their big business dreams.

Wait… What is #Tashmas?

Why Simple Works (And Why We Overcomplicate Everything)

I spend a LOT of time talking about strategy with clients—inside my group programs, on retreats, in social media DMs, or one-to-one with my VIPs. And something I’m hearing a lot at the moment is, “I just need to get everything sorted before I...” (fill in the blank: launch, sell, send the proposal, pitch the offer).

I have a bit of a superpower for cutting through the noise and getting laser-focused on what actually matters. It’s not about being harsh or bossy—actually, a lot of it comes from my self-confessed laziness! If there’s a way to get results without busywork, I’ll find it. I’m ambitious and lazy, which, trust me, is a magic combo when it comes to making things happen with less effort.

But here’s what I’ve noticed recently: the simple strategies are suddenly much, much harder for people to execute. Even when I cut the fluff and give clients a clear, doable plan... something gets in the way. People get stuck on all the “shoulds” and “maybes”—and convince themselves they have to do a thousand other things before doing the thing that actually matters.

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It’s International Women’s Day, so of course I couldn’t let this episode go by without talking about something super close to my heart. Today, for IWD, I’m diving into the one thing I really wish we’d stop saying about women. Trust me, it’s more powerful than you might think.

Plus, it’s day 8 of #Tashmas, which means I’ve got a fabulous gift for you at the end—don’t miss it!

Wait… What is #Tashmas?

The Hidden Narrative: “Women = Drama” (And Why It’s So Problematic)

I want to talk about the belief that if you get a group of women together, it’s going to be dramatic, fraught, or even “horrific.” You know the ones: “A team full of women? Brace yourself.” Or the social posts that say things like, “This is why I don’t have many women friends,” often shared by women themselves. It’s this story that women can’t get along, that we’re always competing—and it’s everywhere.

But where does this idea come from? Spoiler alert: it’s all steeped in patriarchy. When you look at matriarchal societies, this belief just didn’t exist. Women centred on children, life, and community, rather than buying into “divide and conquer.” In patriarchal societies, though, any time women gathered without male supervision, it was seen as dangerous. Why? Because when women support each other—when we educate, inform, and uplift one another—we threaten the system.

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If you’re feeling frustrated with your social media experience right now, you’re definitely not alone. I’ve been there too! If you’ve noticed your Facebook or Instagram feed is full of stuff you don’t care about, or you can’t find posts from the people and businesses you actually want to connect with, this episode is for you. I spent the past few months on a mission: I wanted to consciously begin healing my algorithm and bring the joy back to my social experience. And guess what? It’s working! Here’s exactly what I did (and what you can try too).

And because this is a #Tashmas episode of the podcast, I have a gift for you at the end of today's episode.

Wait… What is #Tashmas?

Why I Decided to Fix My Feed

It’s such a common struggle: business owners complaining that the algorithm is keeping them from reaching their audience, and even as users, it feels like your feed is cluttered with content you didn’t sign up for. I was tired of scrolling endlessly, only to see ads, suggested posts, or bland content, hardly ever real updates from the people and communities I care about.

So, at the start of 2026, I decided to be the change. I wanted to create a feed that actually felt good for me, and at the same time, help more small businesses and new creators get seen—because it’s tough for them to get organic reach these days. My goal: follow and engage with businesses I genuinely like, and intentionally shape my feed to be inspiring and useful.

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Ever felt like your business just can’t be niched? Maybe you’ve been around for a while and your offers now sprawl across all sorts of topics, or maybe you’re just getting started but the thought of putting yourself in a box makes you want to run? I call this the “un-niche-able” dilemma, and you’re not alone when it comes to niching.

Today on the Heart-Centred Business Podcast, I want to make niching feel waaaay less restricting and, honestly, a whole lot more helpful (if you actually need it at all).

And stick around because, in true #Tashmas style, there’s a little gift for you at the end.

Wait… What is #Tashmas?

Let’s Talk About the “Un-Niche-Able” Feeling

No matter where you are in business, “niching” can bring up all sorts of resistance. Maybe you’ve been doing your thing for ages and now your messaging covers heaps of different audiences and offers. Or you’re new in business, bursting with creativity (and ideas for days), and you can’t stand the thought of narrowing yourself to just one area.

Sometimes it comes from loving what you do so much that you want to help absolutely EVERYONE. Suddenly, every conversation about niching feels like someone’s trying to put you in a cage. You don’t have to feel boxed in! Here’s how I see it: being the “un-nicheable” just means you haven’t found a style of niching that fits you… yet.

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Ever felt like your audience is full of lurkers—people who seem interested but never actually buy or book a call? In this episode of the Heart-Centred Business Podcast, I break down exactly how to tell if someone is just hanging out on the sidelines or if they’re a genuine lead. Spoiler: it’s all about using qualifying questions (and being a bit braver with your outreach).

And because this is day 5 of #Tashmas, I've got a special gift for you at the end of today's episode!

Wait… What is #Tashmas?

Why Waiting for Leads Doesn’t Work

You might have heard me say, if you’re only waiting for people to come to you and announce, “I’m interested in working with you!”—you’re missing out on 80% (or more) of your leads. Most people don’t reach out—they’re waiting for a nudge. If your only leads are those who take the first step, you’re leaving money on the table. Proactive lead generation is key.

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Something I absolutely love about being a business owner is how much of what we do turns out to be a co-creation. Today on the Heart-Centred Business Podcast, I want to share five big lessons from Kickstart 2026, the January event I ran, which felt like a true co-creation with everyone who participated. These lessons are powerful and grounded, and they show us how to build businesses that feel more aligned, create a sense of momentum, and help us get unstuck from that never-ending to-do list feeling.

If you’re new here, Kickstart is an event I’ve run every January for several years, and we also repeat the process in May as Biz Boost. It’s all about generating momentum and focusing on the most important tasks as business owners.

And since this is #Tashmas Day 4, I have a fabulous gift for you at the end of the episode!

Wait… What is #Tashmas?

Lesson 1: If Something’s Not Working, It’s Not YOU Who Needs to Change

This first lesson landed big time this Kickstart. If something’s not working in your business, it’s not you who needs to change. I know I’ve said this in sixteen different ways over the last couple of years, but this time, it really took root.

Here’s what tends to happen: You struggle to get your podcast out consistently, and then decide, “I need to be more organised.” Or you get frustrated because you’re behind on client notes and end up hating your business—and yourself—over it. The solution starts with recognising and actually embodying that belief: it’s not me, it’s the business that needs to change around me.

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If there’s one thing I’d love for you to have more of this year, it’s biz besties. These are not just more people in your network—they’re true business friends. As business owners (especially online), having this kind of connection makes such a difference to the experience of business ownership. Today on the Heart-Centred Business Podcast, I’m diving into how to actually find your biz besties, how to nurture those relationships, and why they’re invaluable.

And since it’s Day 3 of #Tashmas, there’s a special gift for you at the end!

Wait… What is #Tashmas?

Why Biz Besties Are So Powerful

Biz besties bring depth to your business friendships. It’s not just about having people to tag at networking events—it’s about sharing real experiences. When you’re building a business, most people around you just won’t get it. Sometimes they don’t know what’s worth celebrating, what needs fixing, or what makes challenges unique. Biz besties, though, do.

When you lean on biz besties, you get support and encouragement from people who actually understand what you’re going through. They know what’s tricky, what’s exciting, and what’s worth a happy dance. Plus, they bring practical support: sharing your launch, recommending you to their audience, sending you a connection to the perfect VA, or even just helping you find services you genuinely need.

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Not only am I turning 44 this Tashmas, but my business is also turning 13 in June. I’ve been doing this for a while, and one of the biggest things I’ve learned along the way is how crucial it is to understand what makes me truly productive. Specifically, I’ve discovered that I operate best with “pleasure-first productivity.” If you’re curious about what that means (and maybe even want to try it yourself), this Heart-Centred Business Podcast episode is just for you.

PLUS there's a chance to win with this episode of #Tashmas!!

Let’s dive into exactly how I use pleasure-first productivity to get things done—and enjoy myself at the same time.

Wait… What is #Tashmas?

What Do I Mean by “Pleasure-First Productivity”?

Okay, before you picture anything NSFW, let’s clear this up: Pleasure-first productivity isn’t about anything sexual. For me, “pleasure” means anything that feels genuinely good and motivating. It’s that spark of excitement or contentment that can kick off my work, keep me going, or help me bounce back when I’m stuck.

If you don’t love the word “pleasure,” I get it. But for my brain, pleasure is the right fit, and you’ll hear me say it a lot in this episode.

Unlearning What “Productive” Meant to Me

Starting and growing a business has been a huge personal development journey. As time has gone on, I’ve realised just how much society, school, and the workplace conditioned me around productivity. I picked up beliefs about work ethic, showing up, and what’s “worthy.” For a long time, I thought being motivated by pressure, deadlines, or fear of letting people down was just how I worked best.

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If you’ve been trying to grow your business using social media, you’ve probably noticed the ongoing debate: what should you actually focus on—quality content or quantity of content? Some people swear by just two to three super high-value posts a week. Others say you need to be posting four times a day (even if the quality is questionable).

In today’s episode of the Heart-Centred Business Podcast, I’m going to tell you exactly where I stand on the quality versus quantity in social media content debate and, more importantly, why.

PLUS there's a special offer for day 1 of #Tashmas!

Wait… What is #Tashmas?

Why This Debate Exists in the First Place

I want to start with why the quality vs quantity in social media content debate even exists. So many people on each side of the fence have built their opinions based on where the algorithms were at a particular time. When I started my business, if you posted more than once a day on your Facebook page, the algorithm would punish you. But then in 2016–2017, Facebook started rewarding pages that posted four or more times a day. Then in 2019, it swung back—posting more than once a day could get you penalised again!

If you got great traction during a period when algorithms rewarded frequent posting, you probably swear by quantity. Got your start when fewer high-quality posts were the way to go? You’re a quality champion. The thing is, most advice on quality vs quantity in social media content is based on someone’s experience during a specific algorithm moment. It’s not wrong, but it might not apply right now.

Quantity vs Quality in Social Media Content: Where I Honestly Stand

Here’s where I’m going to be really honest: I favour quantity, but probably not in the way you think. As of right now, yes, the algorithms on Facebook and Instagram seem to favour those who post multiple pieces of content per day. BUT I am absolutely NOT saying that you should just start churning out junk for the algorithm.

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This year, I’m diving deeper into all things messaging—helping you refine your message, making sure it hits home for the right people, and showing you practical ways to get more resonant and effective. This episode is all about understanding your client journey—not just their experience within your business, but their bigger journey in your area of expertise—and using that in your messaging.

In this episode, I’m going to walk you through how to make sure your messaging meets people exactly where they are, so your services feel like the logical next step for them.

Who Are You Talking To—And When?

We’ve all heard the classic advice: if you try to speak to everyone, you end up resonating with no one. It’s usually thrown around when talking about niching, and for good reason! To create a message that lands, you need to know exactly who it’s for.

But here’s something most business owners miss—the focus ends up almost entirely on demographics or goals. Yes, it’s great to know what your client wants to achieve or their age bracket, but let’s take it one level deeper.

Let’s think about their journey. Not just, “Who are you helping?” but, “Where are they in their journey when you help?”

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I am so excited to bring you something special on the Heart-Centred Business Podcast today! We’ve got a much-loved guest joining us—Kerry Rowett. Just like last year, Kerry is here to share a 2026 intuitive reading for the year ahead. There’s Reiki energy, guidance, and practical thoughts that you’ll want to take with you as 2026 kicks off with the fiery energy of the Lunar New Year.

This episode is a little different from our usual ones, and honestly, you might want to grab your journal. Expect some real, tangible insights and aha moments. Whether you’re out and about or sitting at your desk, be open to what comes through!

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Niching as a Personal Brand: The Uncomfortable Conversation

Let’s talk about a topic that’s pivotal for heart-centred entrepreneurs, but often gets swept under the rug because, honestly, it feels awkward. I want to have an honest conversation with you about niching—especially if you run a personal brand.

I’m going to be upfront: recording this episode makes me noticeably uncomfortable! The “niching conversation” comes up for me every single week, and I’ve always preferred to have it privately, one-on-one, where I can tailor my approach to the person in front of me. But right now, my job is to help you, so I’m gathering my bravery and putting it out there.

First, What Does “Niching” Even Mean?

Some marketing approaches will tell you your niche is just your topic area: relationships, fitness, parenting... I don’t see it that way. For me, and for the purpose of this episode, niching is about WHO you are focused on reaching and speaking to with your marketing. It’s about the specific person you're writing for, the avatar of your ideal client, or that narrow group who most needs your work.

It’s not about “what” you do, or your modality (like kinesiology or EFT), or simply helping “anyone who wants kinesiology.” That’s not niching. I want you to get specific about who your marketing is actually trying to reach.

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Are You Resourced Enough to Sell Low-Ticket Offers?

In this episode of the Heart-Centred Business Podcast, I want to answer a question I hear from business owners all the time: are you actually resourced enough to sell low-ticket offers? If you’re in the early stages of business or thinking about adding those lovely little price-point products to your list, this conversation is for you.

So many people are drawn to the idea of selling something for $50 or $100—it feels accessible and maybe even passive! But there’s a lot that goes into making this work, and I’m going to walk you through it—all based on a very real, very recent conversation with someone just like you.

Why Are So Many People Tempted by Low-Ticket Offers?

Over the past few months, I've had a heap of conversations with business owners in my programs, with my VIP clients, and all through DMs and comments. There’s a recurring theme: “What do you think about low-ticket offers, Tash?” Truthfully, I believe any strategy can work if you’re attached to it and willing to make it happen. But there’s a catch—whether or not you have the resources to actually pull it off.

Resources aren’t just about how much money you can invest, it’s also the time and energy you’ve got to give, your existing audience, and the strategies you’re using to get visible. For a lot of folks, especially those just starting out, there are simple, juicy ways to set yourself up—and sometimes, trying to force quick profits out of low-ticket offers puts you in a tough spot.

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How to Sell to Friends Without It Being Awkward

If you glanced at the episode title before clicking in, you probably felt a bit of awkwardness. Trust me, you’re not alone! On this episode of the Heart-Centred Business Podcast, I’m diving deep into how to sell to friends – and doing it without all the weird, uncomfortable vibes.

We’ve all been there: maybe someone hit you up with an awkward sales pitch for their network marketing or MLM business, and you wished they hadn’t. The idea of selling to friends stirs up memories of those uncomfortable moments. So when you’re told that your first sales will likely come from your own network, how do you make that happen without crossing boundaries or turning into “that person”? Lucky for you, that’s exactly what we’re covering today – and I’ve also got a special offer to help with those first sales!

Why Sales Always Felt Awkward to Me

Let me be real with you – sales conversations used to make me straight up uncomfortable. Whenever I felt like I was “selling at” someone, or pitching to a friend without knowing how they’d receive it, my body would literally react. I used to get a red rash that started in my cleavage and spread all the way up my neck and face during early sales calls, especially those first few months in business. It was so distracting – I was on video calls, watching this rash go wild, all because I was so uncomfortable with sales. It’s funny now, but back then, it was mortifying.

You might think I’ve always been comfortable selling, but the truth is, it's been a learning curve. I still get those awkward feelings, but over time, I’ve designed my own strategy to keep the discomfort at bay.

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Online Marketing for Extraverts

Even though I’m always open about the fact that I’m an extravert, I know most of my podcasts aim to reassure and support the introverts in my audience. I’m all about inclusion, and I want everyone to feel seen, especially since a lot of the online business space is built with introverts in mind. But in this episode of the Heart-Centred Business Podcast, I want to speak directly to my fellow extraverts. I don’t think people realise just how hard working online can be for us – especially when connection is what gives us energy.

If being around people is your number one battery charger, suddenly working alone from home can be so draining. That’s what I want to talk about today: how extraverts can thrive in online marketing, even when most of the advice out there comes from introverts – and often, for introverts.

Why Most Online Business Advice Is Made for Introverts

I’ve noticed something: so many of the most well-known online business owners are happy, successful introverts. In Australia, we have Denise Duffield-Thomas, Leonie Dawson, Tina Tower, Emily Osmond, and Julie Parker – all introverts. In the US, there’s Rachel Rodgers, Marie Forleo, Amy Porterfield. Honestly, it’s hard to think of extraverted women who are prolific in the online space.

A lot of times, people are surprised to find out that folks like Denise are actually introverts because they’re such prolific content creators. But the truth is, the structure of online business – where you can create content from your couch and connect with people digitally – tends to be much more introvert-friendly. You don’t have to be “on” with a crowd of people all day; interaction can be curated and limited.

Because of this, it’s easy for extraverts to accidentally build their businesses in an introvert-friendly way, simply because that’s what’s being modeled for them. Suddenly, you realise you’re isolated, feeling low on energy, and missing that face-to-face contact.

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Top-down vs Bottom-up Marketing Strategy

There are so many ways to grow a business online, and with all the advice flying around, it’s easy to get lost in strategy-hopping and trying a bit of everything. In today’s episode, I’m diving into something that doesn’t get talked about enough: the difference between top-down and bottom-up marketing strategy. If you’ve never considered these two fundamental approaches—or you’re not sure which one is right for you—this chat will help you figure out how to build a business that feels good and gets momentum.

Why Picking a Marketing Approach Matters

It’s totally normal to experiment with different strategies when you’re building a business. But if you’re constantly half-committed to lots of different things, none of them gets the time and energy it needs to work. You end up juggling audience building, offer-creating, social media, and wondering why nothing is really working. Your strategy needs legs—it should feel exciting and fit with your goals, your energy, and your lifestyle.

Honestly, any marketing strategy can work. I love tinkering with business models and strategies and have been obsessed with this stuff since I was young. University, consulting, working with thousands of entrepreneurs—trust me, you can make most strategies work, but only if you really commit and finesse the path.

But, there are two big-picture methods you need to choose between: top-down and bottom-up strategy. Each comes with its pros, cons, and is a better fit depending on your resources and your goals.

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Make Your Marketing Strategy Work for You

One of the things I absolutely love about my business is the huge variety of people I get to meet. So many different personalities, business strategies, niches, and ways of showing up. Everyone has their own perspective on service and the gap they want to fill. It’s why it’s so frustrating to see people stuck on doing their marketing the same way as everyone else, and struggling to make their marketing strategy work for them.

The truth is: your choice of marketing strategy needs to be as unique as you are. So, in today’s episode of the Heart-Centred Business Podcast, we’re diving into how you can make marketing actually fit YOU — because business gets really fun when your strategy is designed around who you are.

Learning From Others… But Making it Your Own

I’ve learned so much from other people, and there are a ton of smart business owners in the world. People have come up with all sorts of creative ways to grow audiences, nurture leads, and make sales. There are even businesses and services out there I didn’t know existed — solutions to problems I hadn’t thought of.

But every strategy, model, and tip I hear has to pass through a filter: is this a good fit for me? Not just for my business, but for me as a human. I think this is the piece that’s missing for a lot of people in business. We’re so quick to adopt what someone else is doing, but rarely stop to ask, “Will this actually work for me?”

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Happy New Year! It’s 2026, and this is the first episode of the Heart-Centred Business Podcast for the year. I’m so excited to be back and to share a little behind-the-scenes look at three things I’m doing differently in 2026 and—most importantly—why I’m making these changes. My hope is that you’ll leave this episode feeling inspired, with some juicy ideas for your own business.

Make sure you also check out the links in the show notes for some special resources mentioned in this episode!

Let’s get into the details of what’s changing for me this year...

1. I’m Getting Louder, More Prolific, and Even More Focused

This might sound like a simple resolution to just “show up more,” but it runs much deeper. In the past, whenever I felt inspired to be more vocal in my business, it usually came from wanting to speak up against the more problematic sides of the business world, or to offer an alternative to what I wasn’t happy with in the industry. I wanted to disrupt, to put more money and financial power into the hands of women and marginalised people, and to challenge the narrow definition of who gets to be a successful CEO.

Those intentions are still here—but in 2026, things feel different. The energy has shifted. I’m now far more focused on speaking directly to YOU, the individual. I want to help tens of thousands of people build more economic wealth, find and fill the tiny but important gaps in their business strategy, and make small shifts that lead to big results. I’m fired up about helping you leverage your energy and effort in your business—finding those key leverage points where just a little tweak delivers outsized results in your marketing, sales process, offers, or messaging.

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Celebrating the Messy, Joyful, and Real Side of Business

Welcome, beautiful entrepreneur! I honestly can't believe I’m saying this, but this is episode 500 of the Heart-Centred Business Podcast. Today’s a bit different. I’ve spent the last few weeks collecting your questions for a mega Q&A session. We’ve got a lot to cover, so let’s jump right in!

I’ll be mentioning past podcast episodes and sharing free resources as we go, so if something sparks your interest, you can find all of those juicy links below.

So, first up—a little honesty. When I posted about approaching 500 episodes and asked for your questions, I didn’t exactly get an avalanche in my inbox. And guess what? That’s totally okay. I share this because I think there are two big lessons here.

First: people find it hard to ask questions when you’re vague. I literally said, “Hey, it’s episode 500, ask me anything!” But if you’ve ever been put on the spot, you know: the broader the ask, the harder it is to come up with something specific.

Compare that to when I asked for questions about planning and productivity—I got tons more, simply because I gave some context. So, takeaway one: generic questions are tough for people to ask.

Second: don’t fall into the trap of making up stories about a slow response. I could have spun it that nobody wanted to hear from me anymore, or that I’d already answered every possible question. But I know people will listen, enjoy, and maybe hear something fresh, even if it’s a question I’ve covered before.

Bottom line: don’t make crickets on social media mean more than they do. Even if you see someone with a big audience getting little engagement, it doesn’t mean “nobody cares.” Don’t let that get you down!

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Let’s Talk About Ego, Growth, and Getting in Your Own Way

This episode is definitely more personal—maybe even a little vulnerable—but I promise, it’s not as negative as it sounds. I’m going to walk you through three times my ego tried to steer the wheel in my business… and what actually happened as a result. If you see yourself in any of these stories (and I reckon you might!), I hope you’ll find them insightful and maybe even a bit comforting as you navigate your business journey.

Why Talk About Ego Sabotage?

I want to start by saying I don’t see the ego as all bad. Sometimes, as women or as folks from marginalised communities, we’re told that ego is something negative—something to suppress or avoid. But actually, my ego helps me set big goals, aim for high standards, and challenge myself to do better.

That said, in these three specific areas, my ego totally sabotaged my results! Once I could see it clearly, I could do something about it. So, I’m not beating myself up, but I am being real with you about how this stuff shows up and how I dealt with it.

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Lessons From a Year of Social Content

I love doing a big review of my social media at the end of each year—what worked, what didn’t, and the lessons I can carry into the next year. Since it’s the end of 2025, I want to share what my best-performing posts have been this year and, importantly, what they teach us about using social media in a heart-centred business.

How I Review My Social Media (And Why I Don't Micro-Analyse)

Before I dive into my top posts, I want to ask—do you ever review your own top and lowest performing posts? In my business, my fabulous assistant Didi pulls together the top 10 and bottom 3 Facebook posts each month. Facebook is my main platform, so that’s my focus for analysis.

I don’t check these every single month. If I did, I’d end up overanalysing, second-guessing myself, and maybe tweaking things that only needed a bit of patience. A quarterly or annual review is so much more useful. It’s where themes and patterns really reveal themselves.

Eight Post Types: What Performed Best in 2025

I want to walk you through the eight types of posts that landed in my top results for the year—and share what they can teach you about using social.

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Business Advice Shopping – Smart or Sabotage?

Today, we’re talking about whether shopping around for business advice is smart, or if it could actually be sabotaging your success. Spoiler: It’s a bit of both! I want to help you work out when it’s genuinely strategic and when it’s a sneaky form of procrastination or self-doubt.

This is also the last day of #Tashmas – day 12! I’ve got a special gift for you at the end of today’s episode, so stick around for that.

Wait… What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day up to the 12th of December, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a gift! The daily gift could be a freebie, a special offer, a competition… but there will be something for YOU every single day.

Why Shopping Around Makes Sense (Most of the Time)

Let’s be real: not all business mentors, advisors, or coaches are created equal. There is a massive range of pricing, strategies, personalities—everything. You can pay anywhere from $100 to $50,000 for a single session! So yes, most of the time, shopping around, asking questions, and following a few different people is a smart thing to do.

For example, when Davey and I first started dating, we went TV shopping together. We went to every TV shop on the Sunshine Coast. After finally buying a TV, we drove past another store Davey had forgotten about... and lo and behold, the perfect TV, $25 cheaper! We returned the first TV just to get the cheaper one. I told my flatmate I wasn’t sure I could date someone who needed to shop around that much—was it a red flag? In the end, Davey even brought up the story at our engagement party as proof he knows the value of shopping around, but it did NOT land well with the crowd. Seriously, people started heckling his speech. (He rescued it with some mushy sentiments, thankfully.)

So yes, I’m all for smart shopping around… but there’s a limit. Let’s not go full Davey when it comes to your business!

When Shopping Becomes a Sabotage

Here’s where things get messy: at some point, shopping around for advice or strategy moves from being a wise, empowering move to a way of derailing ourselves. How do you tell when it’s crossed the line? And what if you want to buy something without shopping around—how do you know that’s not sabotage in its own way?

Let’s break it down with a few real-life examples and some questions to keep you grounded.

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My Stress-Free Content Creation System

There’s this common misconception that I spend loads of time creating content for my business. I get it – I produce a lot, and I could talk about just about anything for hours! But here's a secret: I don’t actually spend much time creating content week-to-week. My trick? Batch creating my business content. And I want to break that down for you, because if you’ve ever felt overwhelmed or stuck with your content, this could be a game-changer.

This episode of the Heart-Centred Business Podcast is all about the three (well, four!) simple steps that help me create content in a way that feels easy, organised and even a little bit fun.

Plus, I've got something extra for you at the end (#Tashmas is in full swing – don’t miss it!).

Wait… What is #Tashmas?

Why I Needed a Better Way

If you’ve been tuning in for a while, you might know that I’m a big fan of finding ways to get into my “creation mode.” But something I haven’t really talked about in detail is how I break up my content creation into separate, clear steps.

Here’s what I mean: I used to go back and forth constantly. I'd plan, send things off for SEO, get them back, record, send for editing, do show notes, get it back, then schedule social posts. There were about eight handover points – and that’s eight failure points! I was always the bottleneck. I’d get overwhelmed and things would get stuck.

Now? I’ve streamlined everything. I only work on content up to a certain point, then I hand it off to my team and it doesn’t come back. If you don’t have a team, don’t worry – I’ll show you how this can work solo too, just by breaking up the steps.

My Four-Part Content Creation Process

Let’s keep it simple. I break my content process into four steps:

Ideation
Formation
Creation
Distribution

Let’s walk through each of these.

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We Can Make Money in Our Sleep?! (The MAFS Lesson)

This one’s for everyone who’s ever been dazzled by the idea of “making money in your sleep”—and everyone who’s maybe rolled their eyes at it, too! In this episode of the Heart-Centred Business Podcast, I want us to have a really honest conversation about building an online business, how magical it can be, and why we sometimes lose our sparkle along the way.

Spoiler: there’s a special Tashmas gift for you at the end!

Wait… What is #Tashmas?

The MAFS Moment: From Hilarious to Honest

If you watched the latest season of Married at First Sight Australia, you’ll know where this starts. Jackie, one of the brides, spent her vows basically reading her CV—it was hilarious and super relatable. Then she threw in: “I even started a side business and I make money in my sleep. I mean, who on earth figures out how to make money in their sleep?” I cringed and laughed so hard at the same time, because I used to be her.

That sentence, though! If you’ve been around the online business world, you’ve probably heard it: “make money in your sleep.” And if you’re anything like me, you might not even realise if you’ve become a little jaded about that concept.

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Let’s Get Honest About Motivation

Today I want to get real about something we all struggle with, even though it feels like it shouldn’t happen when you’re heart-centred and passionate about what you do: losing motivation in business. If you’ve been feeling a bit off, or you can’t seem to bring yourself to do what matters most in your business, you’re not alone—and it doesn’t mean you’re failing. I’m going to walk you through why it happens and exactly what you can do to generate and sustain motivation in your business, even if your spark feels like it’s disappeared.

My aim with every episode of the Heart-Centred Business Podcast is to help heart-centred entrepreneurs make more money and change the world for the better. Motivation is a real sticking point in that journey, which is why this conversation is so important.

PLUS, as always, I have another gift for you for #Tashmas day 9!

Wait… What is #Tashmas?

Why Motivation Disappears (and Why It’s Not a Moral Failing)

First, I want to be super clear: there are so many valid reasons why motivation can feel hard to come by. Maybe you’ve got stuff going on in your personal life. Maybe business results aren’t what you hoped for. Perhaps you’re overloaded, or you’re dealing with burnout, health issues, hormones, neurodivergence, or external factors that throw you off course.

I know for myself, positive feedback on my content really boosts my motivation—but I also want to show up no matter what. The tricky thing here is that, as heart-centred entrepreneurs, our sense of motivation can feel deeply connected to our purpose. So, when motivation drops, it can feel like we’re failing—not just as business owners, but as people. That’s just not true. Feeling unmotivated doesn’t make you bad or lazy. Everyone experiences it. If someone tells you they’ve NEVER struggled to stay motivated, I honestly think they’re lying.

So let’s ditch that guilt.

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Bots and AI Slop Have Done Us a Favour

I know this might be a bit of a hot take, but I honestly believe that all the bot-driven and AI-generated clutter in our social media feeds is actually doing us a favour as online business owners.

Before we get into it, let’s start with an easy place of agreement: Our feeds are stuffed full of content we just don’t want—especially the kind I call “AI slop.” It’s content designed to get your attention, distract you, and keep you scrolling, but it doesn’t actually give you anything valuable. Sometimes it’s engagement bait, rage bait, or pure opinion bait, but it doesn’t have to be. Even the bot-generated, automated stuff has changed our social media experience—and I know I’m not alone in hating it. But that’s not my controversial take. My real hot take? All this has actually created new opportunities for us.

Let’s break down what’s really going on, what we can do about it, and why being human has never mattered more.

PLUS for #Tashmas day 8, I have another special bonus.

Wait… What is #Tashmas?

The Impact of AI Content and Bot Accounts

First things first, the insane amount of AI content and the rise of bot accounts have made it so much harder for us to truly connect as humans on social media. And, yes, this is a big deal for small business owners trying to grow organically. We’re not just putting out content into the void—we’re up against content designed by AI just to suck people in.

If you’re starting out, building a following can feel impossible. Sometimes when you post, it feels like only bots see the content. And, because I’ve started my business and my Facebook page back in 2013, I need to acknowledge the privilege that comes with a 12-year head start.

A lot of the advice out there—especially what you might hear from people with big audiences—simply doesn’t work for people just starting. What got results 6–8 years ago, or works if you already have traction, often does nothing for a newbie with zero reach. That’s why, in the Take Off program, I make it my business to keep up with what works for people starting from scratch—no built-in audience, no head start, nothing. And let’s be honest, getting seen online now means competing with a crowded, bot-filled space.

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If you've ever found yourself frustrated, thinking “Ugh, here I go again, chasing another shiny object…” then this episode of the Heart-Centred Business Podcast is for you! I’ve noticed so many entrepreneurs mislabeling natural creativity and ideation as Shiny Object Syndrome, which isn’t always accurate—and can actually slow down your progress. Let’s clear up what Shiny Object Syndrome really is, how it impacts your focus, and most importantly, how you can channel your brilliant ideas in ways that support your business without driving yourself up the wall.

It's also #Tashmas day 7, so I have another gift for you with this episode!

Wait… What is #Tashmas?

What Is Shiny Object Syndrome Anyway?

The classic version of Shiny Object Syndrome looks like this: you set out to run a webinar, you get started, and then something catches your attention (“Webinars are dead! Do a five-day challenge!”) and you ditch the webinar before it’s finished. Halfway through the challenge, a new trend pops up (“You need a low-ticket course!”) and you start that instead, also without wrapping up the challenge. The key here is lack of completion. It’s the jumping from one thing to another, always on the hunt for something shinier—and never actually finishing the first thing.

There are a few reasons this happens:

Comparisonitis (comparing yourself constantly with others)
Getting stuck in consumption mode (endless podcasts, newsletters, YouTube, reels, but not creating)
Fear of success or visibility (right when you’re picking up momentum, something makes you want to run and hide)
Perfectionism (always almost done, but not “good enough” to finish and launch)

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Why We Need a More Balanced Approach to ‘Anti-Hustle’

Do you ever feel like the anti-hustle content online has swung too far in one direction? Maybe you’re comparing your work style or hours to the “behind-the-scenes” stories we see on Instagram and Facebook, and you’re left exhausted. Or you’re wondering if you should work less, or hustle more. Today, I want to break down how the pendulum between hustle and anti-hustle can actually get in the way of building a heart-centred business, and how to find your sweet spot—one that feels good to you.

PLUS it's #Tashmas day 6, so I have another gift for you with this episode!

Wait… What is #Tashmas?

The Comparison Trap: How Social Media Changes Our View of Work

With everyone sharing glimpses into their days online, it’s so easy to fall into the “comparison game.” Sometimes, I see business owners with jam-packed daily agendas and think, “WOW, I’m exhausted just looking at that!” I mean, I have no desire to model my business or life after constant busyness.

But here’s the curveball: there’s another group of people online who make it look like they barely work at all, and yet their business seems to rake in multi-million dollar incomes. After meeting dozens of successful business owners at masterminds and at the Heart-Centred Business Conference, I can honestly say there’s often a lot more happening behind the scenes than what gets posted online. Sometimes people are intentionally sharing the highlights—the easy money, the beach trips, the “effortless” wins. And sometimes they just don’t feel like sharing the tough bits, or the times when things are messy and unglamorous.

Here’s my tip: remember, you’re only seeing the highlights reel. You’re not getting the full picture.

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Is Your Desire to Help More People Actually Sabotaging Your Business?

If you’re tuning into the Heart-Centred Business Podcast, chances are you’re a generous soul—you genuinely want to help people with your business. It’s one of the things I absolutely love about this community. But what if your desire to help as many people as possible is actually holding your business back? Yep, we’re diving deep into that today.

AND I have a super special offer for you with this episode of #Tashmas... it's a special VIP ascending offer!

Wait… What is #Tashmas?

What Generosity Looks Like in Business

I see so much generosity in the Heart-Centred community. Business owners want accessible pricing, less financial pressure on clients, and more nurturing all around. Honestly, it’s a beautiful thing, and I wish some of the big corporations would learn a thing or two from us!

I’m the same—I want to help as many people as I can. In the Sacred Money Archetypes, ‘Nurturer’ comes up as my third-highest trait. So, I get it. I LOVE generous humans, and I love watching this play out in our community.

But here’s the sticky bit: If you’re not strategic with your generosity, your own drive to help more people might be the exact reason you’re limiting how many people you actually get to help.

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Today, I’m sitting on the carpet for a super personal and intimate episode — it’s a Podcarpet episode here on the Heart-Centred Business Podcast. For these special episodes, I quite literally sit on the carpet in my craft room. Imagine us together, surrounded by yarn and crochet, just chatting like business besties. And not only is it a Podcarpet episode, it’s also a part of #Tashmas (yes, there’s a gift for you too!).

So, why am I on the carpet today? I want to talk about Ryan. Ryan started as a real person but is now more of a fictional character — a symbol for a particular kind of entrepreneur. Today, I’m opening up about why thinking about Ryan actually motivates me these days.

Plus, your day 4 #Tashmas gift is my Skyrocket Sales course for just $50 AUD!

Wait… What is #Tashmas?

The "Ryan" Archetype: Where He Came From

First, let me be clear: Ryan is now a fictional creation. He's become a mashup of men I’ve encountered in the online business and marketing space — especially those "hustle bros" you see everywhere. Back in 2013 and 2014, there was a real Ryan in my business circles, but I haven’t heard anything about him since 2015, maybe 2016. So now, “Ryan” has become shorthand for the marketers and coaches (usually men) who have that “it’s so easy, why aren’t you making a million already?” attitude.

These hustle bros fall into a few clear stereotypes. They tend to overpromise and underdeliver, focus solely on numbers and dollars, and never talk about what happens after the sale — like, is the buyer actually getting the outcome they were promised? Usually, everything’s about self-gain.

And while I’m definitely not anti-men (hello, male fiancé!), it’s just that this group in business is particularly memorable because of their style and approach. If someone doesn’t fit the stereotype, it’s obviously not about them!

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Let’s talk about social media strategy—but with a twist. In this episode of the Heart-Centred Business Podcast, I’m diving into a dating analogy that I almost didn’t use. I’m comparing how we show up on platforms like Facebook to how we act when we’re dating, and trust me, it’s an eye-opener. Whether you love or hate social media right now, thinking about it this way might help you get more out of whatever platform you’re using.

I nearly left this topic alone. Dating analogies can feel a bit loaded—especially with everything going on in the world recently—but I couldn’t ignore how much sense it made when explaining things to my clients and program participants.

Are you ready to look at your behaviour on social media? Especially Facebook? This applies to Instagram, TikTok, or wherever you’re trying to build an audience, but I’ll focus on Facebook as the main example since most of my audience spends their time there.

PLUS I have a fabulous gift for you for #Tashmas today—you have the chance to win a 90-minute VIP session with me!

Wait… What is #Tashmas?

Let's get into it...

Are You a Bad Date for Your Platform?

Let’s start here. Are you a bad date for Facebook? Think about how you interact with Facebook when you’re trying to build a relationship with your main social platform. If you spot a single flaw, do you start looking elsewhere? Maybe another platform seems more attractive, so you try to hedge your bets and dabble in multiple places at once.

I’m not saying you can’t date more than one platform, but are you really giving any of them a fair shot at building a real relationship with you? Are you present, or are you always keeping an eye out for something "better" as soon as trouble appears?

What I see a lot is people trying a little bit of everything, half-heartedly, across several platforms and strategies. Nothing really gains traction, and then those platforms get blamed for being ineffective—rather than recognising that attention and consistency are missing.

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As far as business coaches go, I’m known for being pretty gentle. I know what it’s like to juggle chronic illness, care for a loved one, and just navigate the chaos of everyday life. But in this episode of the Heart-Centred Business Podcast, I’m sharing the story of how a little bit of tough love transformed one of my Take Off students' business—and led her to quadruple her best-ever income month.

Even though this sounds like “tough love,” I promise I’ll keep it gentle, full of practical advice, and, as always, heart-centred. Plus, today's #Tashmas gift is a juicy discount!

Wait… What is #Tashmas?

Let's dive in!!

Why Your Business Needs You to Be Proactive About Leads

Let’s go back to April, when I ran a special event for my Take Off program students. From time to time, I host intensive coaching sessions whenever I spot a common challenge in the group. This time, I noticed a lot of people were struggling with getting consistent leads—those folks who are actually interested in working with you, a step away from buying your offer.

Before you get hung up on follower counts or mailing list size, remember: those numbers don’t directly correlate with your sales. Having people to talk to, asking them questions, and really finding out what they need—that’s what leads to income and refines your messaging as well.

The Tough Love Moment

During my Leads at Speed workshop, a phrase just popped out of me (those genius moments, right?). Here it is:
“If the only leads you’re getting are people asking you, then you’re not being proactive enough about drumming up leads in your business.”

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If you’re new to #Tashmas, from December 1st to 12th, you get a new Heart-Centred Business Podcast episode every day, each with a special #Tashmas gift—sometimes a free resource, sometimes a competition, maybe a special offer. Make sure you’re following my Facebook page so you don’t miss a thing—especially for gifts or competitions with limited spaces.

Jump on every episode for your chance at something pretty fun!

But let’s get into today’s topic, which I’m so excited to share: ten reasons your audience wants you to sell high-ticket. And yes, it's me—I’m your audience.

If you’ve ever worried that high-ticket offers are “too much” for your audience, or felt wobbly about putting together VIP services, this one’s for you.

Plus, there's a special giveaway for day 1 of #Tashmas!

A Little Backstory: The Power of Saying Yes to High-Ticket

Let me start by telling you a story that really brought this topic home for me.

There’s someone in my Heart-Centred, Soul-Driven Entrepreneurs community—I’m going to call her Katie to keep things private—who’s been around for at least eight or nine years. Back in 2019, she was thinking about joining my Take Off program to get her business off the ground. We had a chat, and I was so blown away by what she does, I almost hired her on the spot! But here’s the thing: she only wanted to sell low-ticket offers—like $95 courses—instead of working one-on-one.

In the Take Off program, we focus on high-ticket, VIP-style work and learning how to actually sell and deliver those offers. So, I recommended that Take Off probably wasn’t the right fit for her at that stage, since she didn’t want to go the high-ticket route. She didn’t join, and I ended up hiring someone else one-on-one for the help I needed.

Flash forward to May this year. I see Katie pop up in my feed again after ages of silence, so I reached out to say hi. She’d taken some time off, but she was coming back to her business and even considering Take Off again. We had a catch-up Zoom call, and after we talked, I realised there are some BIG reasons I—and so many others—want to buy high-ticket, one-on-one offers from people I follow. This episode was born from that very conversation (with an awesome update about Katie at the end).

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If you’re an online business owner who’s ever wondered: “How on earth does she get so much done?”—this one’s for you! There’s a big myth out there that you need to work crazy hours to be productive, and honestly… that perception has followed me for years. The truth? I’m working around 20 hours a week right now, sometimes less. People look at me, see all the content, and assume I must be hustling behind the scenes. Today on the Heart-Centred Business Podcast, I want to share exactly how I structure my business life to get more done without more hours—and actually enjoy it.

Before we dive in, I want to give a bit of context on who I am, because, let’s be real—my productivity strategies didn’t come from being naturally organised. Quite the opposite! I’m scattered, a little messy, and very much neurodivergent (hello, ADHD!). I work on the floor, surrounded by unfinished craft projects, random parcels, and art books tracking my income and podcast progress. I’ve had to build systems and routines that actually work for my wild brain—instead of fighting against it.

I struggled for so many years, believing everyone else just had it together—perfect workflows, fancy project management… you know, the stuff that never really worked for me. Turns out, a lot of productivity advice floats around that’s designed for different brains. Much of it comes from men, for men, and a lot is mapped onto neurotypical brains—it doesn’t always work for everyone.

So if you’re a creative, neurodivergent person, or just a bit “loosey goosey” in your approach, take heart! These strategies are here to work for you, not change you. My whole philosophy is that you don’t need to become someone else—you need structures that suit your actual life and brain.

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Are You Working Smarter... Or Just Harder?

We’ve all heard the famous saying: work smarter, not harder. But in the online business world, I’ve noticed a growing epidemic where so many people are, in fact, working harder, not smarter—especially when it comes to business strategy.

On this episode of the Heart-Centred Business Podcast, let’s get real about what working smarter really means, the spaghetti-at-the-wall analogy that will make it all click, and the one thing that truly turns a strategy from “just more work” into actual, sustainable growth.

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Okay, let’s get honest for a minute: As business owners, most of us have felt at least once (probably more) that running a business is just hard. It can feel complicated, like there's always this tangled knot of to-dos and projects and strategies. If you ask almost anyone what feeling they want to eliminate from their day-to-day, it’s overwhelm.

While you might think the answer is to invest in things that make life easier—software, strategies, courses, support—sometimes what we’re really buying is just more complexity. So in this episode of the Heart-Centred Business Podcast, I want to break down exactly how you can tell if you’re buying strategic ease… or just making things harder. I’ll give you my best tools to assess, simplify, and accelerate your business without piling on more overwhelm.

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If you’ve ever found it challenging to consistently show up on social media, you may have wondered: Should I use theme days (like “Tip Tuesday” or “Behind the Scenes Thursday”) to make content creation for my socials easier? You’re not alone.

In this episode of the Heart-Centred Business Podcast, I’m unpacking the pros, cons, and what actually works when it comes to using theme days on your socials.

...read the full article at: tashcorbin.com/382

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Join us in Noosa at the Heart-Centred Business Conference on 2-3rd September!

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In this episode of the Heart-Centred Business Podcast, I want to ask you a fundamental question: Have you got the right environment for your business success? So many entrepreneurs—especially heart-centred ones like us—are trying to grow a business like a weed in the cracks of pavement. But living things only truly thrive when the environment supports them.

Let’s go deeper into this together and uncover the four Ps I look for when I’m building an environment where both my business and I can truly flourish.

...read the full article at: tashcorbin.com/481

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This episode of the Heart-Centred Business Podcast has been hotly requested! Today I’m sharing my take on creating community in your business. This all came up thanks to some buzz around the Heart-Centred, Soul-Driven Entrepreneurs Facebook community reopening. With all these questions flying around about growing groups, building connection, and what’s really worth your time, let’s dive deep into the real deal of building community as a business owner.

...read the full article at: tashcorbin.com/480

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Do you ever see someone having a wildly successful first course or program launch, and wonder how they did it? Maybe they tell you, “I made a five-figure launch and didn’t even run ads!” or “I sold thirty spots with a tiny mailing list.” It sounds amazing. But rarely do we hear what gave them their competitive advantage—what allowed these epic first launches to succeed when others struggle.

In this episode of the Heart-Centred Business Podcast, I’m pulling back the curtain. I’ll share four real first-launch stories—these aren’t my launches, but those of clients and peers I’ve worked with closely over the years. I’ll break down what their true competitive advantage was, and what you can look for (or build!) in your own business to help your next launch shine.

... keep reading and grab the links at: tashcorbin.com/479

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We’ve all seen the shiny promises of online business: Make six figures in your pyjamas! Work only two days a week! Just post on social media and the money rolls in while you’re at the beach!

Today, I want to dig deep into why these ideas are so compelling—and so misleading.

This episode of the Heart-Centred Business Podcast was inspired by Lisa Twohig, who responded to my earlier episode about the missing link between socials and sales. Lisa’s thoughtful video called out what she calls “the big lie” of online business. If you’ve ever bought into the passive income dream—or felt like you’re the only one not making it work—this conversation is for you.

...keep reading and grab the links at: tashcorbin.com/478

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If you've seen the title of today’s episode and know me, you might be a little confused. Yes, this is an episode all about introvert-friendly social media strategies, and yes, it’s from me, Tash Corbin—the self-confessed raging extrovert. So you might be wondering: “Tash, how could you possibly teach me introvert-friendly ways to use social media? How do you even know what’s introvert-friendly if you’re not one of us?”

Here’s the thing—what I’m sharing isn’t just “Tash-approved.” These are strategies that are introvert-approved, too, and have helped so many of my clients and listeners who are introverts themselves. It’s actually one of the most common things I hear: that people hold back from being consistent on social media because it’s just too much. It can feel overwhelming, like too many eyes on you, too much “peopling,” as I hear again and again.

But let’s be real: in a lot of ways, the internet was built by introverts for introverts. And showing up online can be way more manageable than we think, especially when we set it up in a way that genuinely lights us up (and doesn’t drain us). That’s what I want to unpack today, step-by-step. Let’s dive into what actually makes a social media strategy feel good (and productive!) if you’re an introvert.

Let’s get started.

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Full links and a summary of this episode can be found at: tashcorbin.com/476

Links mentioned in this episode:

Brilliant Biz & Life Academy: CLICK HERE

Leonie's freebies: CLICK HERE

Big Money Big Impact course: CLICK HERE

(Note: I am a proud affiliate for the above products and freebies)

Get more Leonie in your life:

Website: leoniedawson.com
Facebook: facebook.com/leoniedawsonauthor
Instagram: instagram.com/leonie_dawson

I have a special guest in today's episode of the Heart-Centred Business Podcast, and it's the one and only Leonie Dawson. Leonie has been a speaker at the Heart-Centred Business Conference and has also been a guest on the podcast before. She's one of my favourite online creators, a ray of sunshine, a sparkly unicorn, and one of the most generous people when it comes to creating content and courses and offering up all her pearls of wisdom and experience.

The vibe of our conversation is, unsurprisingly, that of a couple of biz besties catching up after having not spoken to each other for a little while. In this episode, we cover some really juicy topics, such as using AI, being a prolific creator online, adjusting your strategy and making changes to the way that you show up online.

Show notes in full are at: tashcorbin.com/476

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Join the Heart-Centred Soul-Driven Entrepreneurs:
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This episode of the Heart-Centred Business Podcast is a bit out of the box, as I originally sent this as a long-form love note to my mailing list on April 7th.

That email had the highest response rate of any of my emails in the last three years. One person actually requested that I record it as a podcast, so here we are.

Today, I want to talk to you about the antidote to all the economic doom and gloom you might be hearing in the news, on social media, or in conversations all around you. If you’re looking for some way to turn things around, this episode should help.

Let’s dive in.

As we are subjected to more economic 'doom and gloom' messaging consistently right now, I wanted to share an out-of-the-usual podcast episode.

Firstly, I want to acknowledge that 'economic pressure' looks REALLY different, for people in different financial situations. When you're struggling to cover your bills, or neck-deep in debt trying to survive... seeing people whinge about their multi-million dollar investment portfolio losing value can cause major eye-roll.

So take what you need, and leave what you don't. And remember to be kind to others, and most importantly - to yourself.

If you're doing it tough financially:

Financial insecurity and crisis can do a real number on your nervous system. This can mean you're unable to sleep, unable to think, unable to focus, and unable to work your way out of it... you're locked in fight, flight, freeze, fawn.

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Have you ever had that icky feeling after giving your email to get a free resource, only to be spammed endlessly? Or maybe you joined a sales call or a webinar and left feeling pressured, manipulated, or even panicked about your situation because you couldn’t afford the offer? It’s such a common story. Coercion-based marketing—where your consent is pushed aside and pressure tactics rule—seems everywhere online.

Today I want to talk about the antidote: consent-based marketing.

What is it, how does it work, and why does it actually help you create a more sustainable, ethical, and successful business?

Let’s break it all down.

Keep reading and grab the links at: tashcorbin.com/474

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Have you put tooooo much into your lead magnet? Are you worried you've given too much for free, and now you need to charge for it?

This is a pretty common occurrence, especially for those business owners who have a lot to say, a lot to share, and are generous with their audiences. This episode digs into what to do, what not to do, and how to ensure your lead magnet is doing its job.

PLUS because it's Day 12 of #Tashmas, I have quite a spectacular offer for you. (AND Day 12 of #Tashmas also means... it's my BIRTHDAY!)

Wait... What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.

Today's gift is a VIP Package - but with VERY limited spaces, so check it out sooner rather than later if you're keen to work together.

Let’s dive in, shall we?

Over-Engineered Lead Magnets

Having a lead magnet that's just far too awesome is something that actually comes up a lot inside my Take Off programme. It usually goes like this: people want to create a freebie, their lead magnet, or opt-in. Then, the freebie idea grows and grows, with more and more included in it... until it has expanded so much that it's no longer a good lead magnet.

You can start to feel like you can't really give this away for free anymore, because it's too big. It's far too valuable and involved, so you're tempted to change the entire model and turn it into a leveraged or passive product. This lead magnet was created to be a freebie and achieve a certain job, but now it has a price on it, there's still a gap in your strategy. The goal that you were aiming to achieve with the lead magnet still has not been achieved.

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Why would you give waitlists a try? I've got five great reasons for you - so before you go closing the doors to your program or 1:1 packages, or before you dive straight into launching a new offer... listen to this first.

PLUS because it's Day 11 of #Tashmas, I have an EPIC gift for you today. You won't want to miss this one!

Wait... What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.

Today's gift is my NEW Waitlist Toolkit - at a MEGA discount!

Let’s talk about it!!!

Waitlists - Versatile and Validating

When you've got an idea for a new offer, whether it be for a service, a product, a course, or a membership, it can be tempting to dive straight into creating it and offering it to your audience. But... setting up a waitlist first could be a better strategy for you. But it's not just for new offers! In this episode, I outline five reasons to try waitlists - I'm not sharing how, but I have a previous episode with the 'how' - click here.

1. Validate first

The first reason is it validates the interest in an offer before building it. It checks whether the topic interests your audience, if the delivery model is appealing, and how much value people place on the transformation you're offering. It's particularly important for new group offerings—to ensure hitting minimum viable numbers. Setting up a waitlist gauges initial interest and excitement, confirming you have basics covered.

Continue reading full article and show notes at: tashcorbin.com/472

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If you want to maximise people engaging with and completing your content, resources and programs, this is going to be a very helpful episode. I've created a business gamification framework to help you implement this powerful approach to delivering transformative education and experiences.

And of course, because it's Day 10 of #Tashmas, I've got another gift!

Wait... What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.

Today's gift is to join my Biz Boost in May at a half-price discount! WOOT!

Let’s get into this one!!!

My Business Gamification Framework

I'm so excited to share my framework in today's episode, as this will help you to gamify people's experiences in your business. Gamification is powerful to increase engagement and completion, whether it's used in your freebies and content, or in your paid programs and VIP packages.

What is gamification?

For those unfamiliar with gamification, this refers to turning your content and programs into a "game" in order to maximise engagement and completion. There are lots of ways to gamify learning, through competition, points systems, creating levels and more.

As business owners, knowing how to gamify our learning opportunities is a brilliant skill and a powerful way to improve your content and programs.

Why gamify?

By turning learning into a game, you increase the participation and completion rates - which then leads to better client outcomes. Epic.

Gamifying content or courses makes it more fun, increasing the likelihood of engagement and completion. Whether for neurodivergent or neurotypical people, gamification maximises engagement with new learning experiences. Gamification is used in school settings, the workplace, and gaming industries. I’ve developed a business-specific version over the years based on purposefully applying gamification principles to my content and programs for the last six years.

Continue reading and access show notes at: tashcorbin.com/471

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If you've ever had buyer's remorse or wondered why you even purchased something in the first place, you may have been the victim of admiration and agitation marketing. I'm here to help you spot these strategies, so you don't get trapped again!

Plus, I've got a really epic #Tashmas gift for you today - it's a prize draw!

Wait... What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.

Today's gift is your chance to WIN a VIP mentoring session .. yes, another one!

Let’s do this!!!

Admiration and agitation marketing traps

Have you bought something and soon felt buyer's remorse or couldn't remember your initial excitement for the purchase? If so, you're not alone. This is common, especially for online business owners who are constantly exposed to online marketing and eager for quick results. This makes them vulnerable to certain marketing strategies that bypass informed consent and manipulate them into buying. When manipulated, you're likely to regret the purchase or forget why you made it.

One prevalent deceptive marketing practice is admiration and agitation marketing. In this Heart-Centred Business Podcast episode, I want to discuss this strategy, highlighting traps and red flags so you can avoid them and prevent buyer's remorse or forgetfulness about purchases.

Let's break it down:

Admiration and agitation marketing involves two primary strategies, and two more hidden strategies: Building audience admiration, agitating their current state, minimising the workload to transform, and making people feel less-than for not having sorted it yet.

1. Admiration

Admiration comes from marketers boasting about their and their clients' achievements, making you admire them, their results, and their clients' results. Such marketing includes celebrating successes or waking up to five-figure sales. It's not only in business-to-business or marketing spaces; it's seen in parenting, relationships, health, and other niches. It's more frequent where money is involved but extends to other areas.

Continue reading and access full show notes at: tashcorbin.com/470

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Are you at the whim of social media algorithms? Finding it hard to keep up with all the advice and guidelines about how to get reach for your posts? Well... In today's episode, we're going to discuss how to align algorithms with your goals and really learn to make them work in your favour. We're answering the question: Are you an algorithm bestie or minion?

Let's dive in, and don't forget to grab your #Tashmas gift today as it's a great free resource!

Wait... What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.

Today's gift is a free resource to help you improve your sales on social media, particularly with organic strategies.

Let’s get into it!!!

So many algorithm rules and guidelines!

Now, there seems to be a growing list of rules, tips, and strategies you need to follow just to have any hope of reaching people on social media. We need to keep the algorithms on our side—don't put links in your post, don't use the word free. It can feel like the algorithm is a cranky boss you must appease, leading many to become algorithm minions. They try to follow every rule yet still face challenges. The concept of being an algorithm minion is driven by fear—people believe if they don't follow every rule, they'll be penalised.

It's exhausting to keep up!

Is there another way to engage with algorithms? Yes, and that's making the algorithm your bestie. When you view it this way, it changes your mindset and the way you interact on social media. As a bestie, you can be yourself and show up fully because the algorithm will love you for it. You don't need to stay on top of every new rule or trend. By knowing what makes the algorithm tick fundamentally, you can have a symbiotic relationship where you both benefit.

Keep reading and get your gift at: tashcorbin.com/469

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Quick warning - I'm going to use a word that you don't all love, but there's no better word to describe today's podcast, because... it is so juicy. So so juicy. It's hot gossip and a bit of a contentious conversation, based on a listener question (they've even asked to remain anonymous because it's so juicy). So my apologies to everyone out there who doesn't like it when I use the word juicy because that's the only way I know how to describe this conversation today!

We are talking about the trust bank that you build as an online business owner, and some of the strategies that put your audience's trust in you at risk. And because it's Day 7 of #Tashmas, there's also a gift!

Wait... What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.

Today's gift is a super-special discount on one of my favourite self-study courses.

Let’s dive in!!!

Origin story - Listener question

Today's episode comes from a listener question. They've asked to remain anonymous, as it will become clear once I dive into their questions. This was in response to a Facebook live I did last year about agitation and admiration marketing. I also included it in my regular newsletter in the CEO spot for a couple of weeks, where I talked about fear-based and admiration-agitation marketing strategies and why they weren't a consent-based practice. I explained the impact these strategies can have on your audience.

If you missed all of that, I won't go into detail about what agitation and admiration marketing are and all the risks and benefits. There's another #Tashmas episode of the podcast coming out soon that dives specifically into admiration and agitation marketing in more depth, so keep an eye out for that.

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When it comes to pitching your offers of your products and services, do you find yourself stumbling over your words a little or struggling to explain just how amazing your offer is? I'm here to help you present a more compelling pitch with today's episode of the podcast.

Plus because it's Day 6 of #Tashmas... I've got a gift for you!

Wait... What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.

Today's gift is another free resource I think you'll love.

Let’s dive in!!!

A more compelling pitch is just an episode away!

If you find yourself stumbling over your words or struggling to explain how amazing your offer is when discussing your services and products, you're in the right place.

When and where to pitch?

There are numerous times and places in business where we need to pitch our products and services—be it on a sales call, at the end of a webinar, in emails to your mailing list, on social media posts, or sales pages on your website. We need to excel at pitching, both in writing and speaking.

Can I outsource it?

It's easy to assume that hiring a copywriter is the answer to perfecting a pitch. While copywriters are amazing, they need a lot of information about your product, audience, and core message to craft a compelling pitch. Moreover, a copywriter can't follow you 24/7, doing every single pitch for you. You never know when you'll need to explain, or to whom.

Continue reading and access show notes at: tashcorbin.com/467

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Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Do you find business plans just don't work for you?

It's particularly relevant at this time of year. As we get deeper into March, it can cause a bit of panic, because it's the final month of the first quarter. March can be tough, especially for those struggling with having a business plan or implementing it. If that's you, don't worry. This episode of the Heart-Centred Business Podcast is for you. And it's Day 5 of #Tashmas... so there's a present waiting for you too!

Wait... What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.

Today's gift is a free training you're going to want to keep handy for whenever you feel frustrated with planning and productivity. JUICY!!!

Let’s dive in!!!

Quarter 1 is almost over...?

I know this time of year can feel like it's RACING AWAY - but there's great news for you today! Firstly, a lot of the reason why it feels that way has to do with the way we plan and organise ourselves. And secondly, in this episode, I'll share why business plans often fail for entrepreneurs and what we can do about it.

Business plan fails

The first thing to remember about business planning is that a business plan is just a point-in-time document. It's not as effective or useful if it's not a living document that grows and changes. Many business plans are just lists of goals, so you don’t know what to do today to achieve them. If the plan becomes outdated, it ends up on a shelf and is never looked at again. It quickly becomes irrelevant. Also, we often get excited about planning at certain times, but momentum fizzles fast.

Continue reading at tashcorbin.com/466.

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Let's face it: There is so much advice out there about how you should be pricing your products and services. It's creating a lot of what I call pricing dysmorphia.

Everyone seems to have an opinion about what an appropriate price point is for your products and services. And it's based on a bunch of their assumptions. It's based on a bunch of random money rules (and in a lot of cases - money blocks). This can cause a disoriented feeling about what is an appropriate price.

We look at our pricing, and see something that isn't there. It's too high, or it's too low. But that's not actually reality.

I call that... Pricing Dymorphia.

Instead, I want us to have the ability to price based on what works for us as individuals, what works for our audience, what works for our business model. Plus I have an epic gift to share for Day 4 of #Tashmas!

Wait... What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.

Too high? Or too low?

I will say that pricing dysmorphia can impact people by having their products overpriced as well as underpriced. Ultimately, we need to validate our pricing with evidence that it's appropriate for the level of sales we want, for the income we want, and for our niche's pricing sensitivity, while also feeling deeply aligned.

Evidence-Based Pricing

I will say it outright: One person's opinion is not evidence.

Continue reading at: tashcorbin.com/465

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Today's episode reveals a critical, but often overlooked, key to launching successfully - especially if you're launching a digital program or product (such as a course, or membership).

It's the 'forgotten' component that can make a huge difference to your results AND your effort required to achieve them - so let's ensure we get it sorted. It's day 3 of #Tashmas!

Wait... What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.

Today's gift has two parts - a free training you can access any time, AND a bonus live call to go deeper and answer your questions! ALL FOR FREE.

Grab it at tashcorbin.com/audience

What do I mean by "launching successfully"?

Let's start with a quick definition. Launches are limited-time campaigns, where you release a product, course, membership, or package using time sensitive events to attract hot leads and make sales. You might be launching a new course, or it could be a relaunch, like how I launch the Take Off Program around three times each year.

During a launch, I might run webinars to help people get closer to being ready to purchase the offer. Most launches last eight to ten weeks, though some can be as short as two weeks. For my own business, four to eight weeks is average. This short-term focus can catch you when planning your year, as you may go from an eight-week window launching one product to another, staying stuck in that short-term mindset of consistently launching... which can end up making them less successful.

The forgotten launch key

To deliver successful launches repeatedly, you need a key component that's often forgotten: long-term audience growth. For each launch to be successful, it needs to reach wider and bigger audiences, especially warm ones.

Keep reading and grab relevant links at tashcorbin.com/464

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I'm not like other webinar facilitators, I'm a cool webinar facilitator. (Tee hee, Mean Girls reference!)

Not only is this a detailed podcast episode about my webinar strategies that aren't like the others... it's Day 2 of #Tashmas!!

Wait... What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.

Today's gift is a chance to win a pretty epic prize, so be sure to check that out!

This isn't the first webinars episode!

I did do a podcast recently about maximising attendance at webinars. And WHOA - Did some people have feelings about that episode?!

I loved your comments and emails, so thank you. I think the sassiness towards the end really resonated with people. Here's the link to the episode (tashcorbin.com/461) - and I recommend listening to it if you haven't yet, because it's clear people are interested in a different approach to running webinars. For some, it's a revelation to hear me talk about webinars through the lens of showing up in teacher mode and making it valuable whether people buy or not.

Continue reading and grab relevant links at: tashcorbin.com/463

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full shownotes available at tashcorbin.com/462

Use coupon TASHMAS at www.heartcentredbusinessconference.com/virtual to save $100!

When it comes to joint ventures and collaborations, there is a WORLD of opportunity available to us... and there are some tricky risks and challenges that may arise. I want to equip you with the tips and insights you need to make the most of it and also protect yourself.

But first: It's the most wonderful time of the year!!!!

Why? Because it's the 1st of March, which means it's 12 days until my BIRTHDAY! That means it's time for Birthday #Tashmas!

What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.

We are kicking off by talking collaborations and joint ventures... and I've got a juicy gift to help you get started as well...

Let’s dive right in!

Do you need to collaborate these days?

I see joint ventures and collaborations as becoming even MORE relevant for business owners, especially as we move forward in this age of AI, and more market saturation. People don't know who to trust or what content is real - it's getting harder to tell even with video content what's actually a human versus what is computer generated.

I am observing a lean back into human-to-human business strategy. Being able to connect with new people through your existing network is a way to develop that connection and trust faster, by borrowing their trust. If someone I know puts you in the spotlight or recommends you, that goes a long way to me knowing you're the real deal.

Read on at tashcorbin.com/462

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at: tashcorbin.com/461

Links mentioned in this epiosde:

Submit your question to be answered on a future episode of the podcast at: tashcorbin.com/question

Today's episode of the Heart-Centred Business Podcast comes from a range of questions I've received around maximising webinar attendance.

Let me explain...

Whenever I do podcast episodes about webinars, I get many questions about webinars afterwards. I've received a lot of different questions, but in essence, they're all asking the same question.

The types of questions I have been asked are:

"What do you think about the strategy of offering a bonus resource to people if they attend my webinar live?"
"Do you think it's a good idea if I do a prize draw for live attendees who come to my webinar to maximise the number of people who come?"
"What do you think about webinars with no replay so that people have to come and watch it live?"

In essence, every single person is asking me how to maximise the attendance at their webinar.

I thought I'd lump all those questions into one juicy, tangible episode of the podcast on how to maximise attendance at your webinars.

Let's dive in and get your webinar attendee numbers skyrocketing...

...Show notes in full are at: tashcorbin.com/461

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Full links and a summary of this episode can be found at: tashcorbin.com/460

Links mentioned in this episode:

Access Julie's free Sacred Library - juliesuzanneparker.com/free-sacred-library

Get $50 AUD off your 2025 Virtual Conference ticket using coupon code JULIE50 at checkout: heartcentredbusinessconference.com/virtual

Find out more about Julie below:

Website – juliesuzanneparker.com
Beautiful You Coaching Academy – beautifulyoucoachingacademy.com
Instagram – instagram.com/julesyparker

This is such a special moment for me, because I have been a fan of today's guest for a very long time. Not only that, I have had the absolute pleasure of mentoring a lot of graduates from this person's coaching qualification. I'm talking about the one and only Julie Parker!

Julie is the founder of Beautiful You Coaching Academy. The graduates of the Coaching Academy are just different (and we talk about that a little in our interview). I think the rigour Julie has applied to delivering her services is almost unmatched in the online coaching and business world.

In this episode, Julie and I dive into a range of different areas, including niching, marketing, and building your confidence in your messaging and your brand through building and developing your craft and your delivery for your clients.

...Show notes are at: tashcorbin.com/460

Follow Tash on Facebook: facebook.com/tashcorbincoaching

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Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at: tashcorbin.com/459

Links referenced in this episode:

Grab my Skyrocket Sales self-study course at the cheapest available price at any time using coupon code SUPERSPECIAL at checkout - tashcorbin.com/skyrocket

Episode 149: Can you skip 1:1 and jump to selling courses? - tashcorbin.com/149

Episode 439: Do people really only value offers they’ve paid for? – #tashmas DAY 9 - tashcorbin.com/439

Have you noticed how extreme business, marketing and strategy advice can be on the internet at times?

I remember when I first started my business, there seemed to be these extremes of people telling you that you ALWAYS need to do a certain strategy or you can NEVER do a certain strategy. And it really hasn't changed much over the years!

There's one strategy in particular that I still see people advising either it's the best way to do things or it's something you should never be doing in your business, and it seems to be the one where people are either all for it or completely against it...

That is doing single sessions as a service-based business provider, as someone who works in a coaching or mentoring space. Either the advice is never to do single sessions, or you should always offer single sessions.

In today's episode of the podcast, I want to break down the strategic role of single sessions and why it's never an all or nothing, why there's always a place where we can find a reason to be doing single sessions, and some times where you might decide not to offer them.

...Show notes in full are at: tashcorbin.com/459

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Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at: tashcorbin.com/458

Links mentioned in this episode:Grab my free Core Messaging template: tashcorbin.com/coremessage

Today's podcast episode is quite a rant, but it's also practical to help you improve your messaging significantly.

In this episode, I want to discuss the difference between process-focused and outcome-focused messaging, and how to incorporate a strong balance in your messaging so that you're not leaning one way or the other.

I'm going to talk about the pros and cons of each and talk about some of the risks of being overly focused on one over the other. I'm also going to break down some agitation, admiration, and yucky marketing strategies, and we'll probably get ranty about some things in between.

I've noticed in recent years that there has been a big move towards outcome-focused messaging in the online business space. But I want to break down what outcome-focused messaging is and why I think that it's not a better alternative to existing messaging strategies, and in fact, it's just a small part of the messaging puzzle.

...Show notes in full are at: tashcorbin.com/458

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Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at: tashcorbin.com/457

Links mentioned in this episode:
Denise Duffield-Thomas
Website: denisedt.com
Instagram: instagram.com/denisedt

Kerry Rowett
Website: alignandattract.com
Instagram: instagram.com/kerryrowett
Kerry's 2025 reading for listeners of the podcast: tashcorbin.com/445

Claire Kerslake
Website: clairekerslake.com
Facebook: facebook.com/ClaireKerslakeeft

Christine Collins
Website: transformcreate.com
Facebook: facebook.com/transformcreate

Em Rusciano
Website: emrusciano.com
Instagram: instagram.com/emrusciano

Here on the Heart-Centred Business Podcast, I often talk about business strategy and the practical ways that you can grow your business, grow your audience, and get better results by having a better strategy.

But I consistently remind you that a combination of mindset and strategy contributes to our results overall.

That's why in this episode, I'm going to share with you my five favourite mindset specialists that I highly recommend you follow.

...show notes in full are at: tashcorbin.com/457

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at: tashcorbin.com/456

Links mentioned in this episode:Grab my Aligned Online course for the best available price using the coupon code AWESOMEOFFER at: tashcorbin.com/aligned

A few weeks ago, I had the best conversation with someone, which really opened my eyes to the assumptions that people make about what I do as the owner of my business.

I thought this made for a really fascinating podcast episode.

In today's episode of the Heart-Centred Business Podcast, I'm going to share with you 10 things that I do not do as a business owner, and I think that some of them might surprise you.

...Show notes in full are at: tashcorbin.com/456

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Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at: tashcorbin.com/455

Links mentioned in this episode:Grab the Biz Planning Boss course for the best available price using the coupon code BESTPODBOSS at: tashcorbin.com/boss

It's time for us to have a talk. For our little talk, I've jumped down onto the carpet of my office. Yes, it's time for another Podcarpet episode.

What a vague and intriguing podcast episode title! It's time for us to have a talk, but I guarantee you this is an important talk, and it's going to be relevant for 99% of you.

What is it that I want us to have a little talk about today?

I want us to talk about what you are making do with in your business.

What things in your business aren't quite up to scratch, but you just make do?

...Show notes in full are at: tashcorbin.com/455

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Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at: tashcorbin.com/454

Links mentioned in this episode:Grab the Lead Generation Bingo Sheet: CLICK ME

Join Take Off before Leads at Speed in April: tashcorbin.com/takeoff

As more and more people are getting into full swing in their business for 2025, I thought this was a great opportunity to discuss your social media strategy.

If you've got plans and goals related to social media for the year ahead, I want you to be honest: Are you confident that the time and energy you invest in those strategies will generate sales?

In today's episode, I'm sharing the missing link between socials and sales. It's a link that far too many business owners are missing.

If you're starting to feel like social media takes up too much time, or you want to ensure that you net results from your social media efforts, this will be a powerful and practical episode for you.

In order to explain and help you connect that missing link between socials and sales, we need to start by outlining how someone goes from seeing your social media content to actually buying from you.

This is the buyer journey. It's something that has been oversimplified in a lot of cases.

The buyer journey is often oversimplified because so-called "experts" don't have the depth of understanding of buyer psychology.

...Show notes in full are at: tashcorbin.com/454

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at: tashcorbin.com/453

Links mentioned in this episode:Purchase the 30-Day Business Blast at the current cheapest price while it's still available: tashcorbin.com/udemy

Join us at the Heart-Centred Business Conference in Noosa: heartcentredbusinessconference.com

Join us at Virtual Conference: heartcentredbusinessconference.com/virtual

Grab my free Grow Your Audience training: tashcorbin.com/audience

Welcome to my office carpet! It's a Podcarpet episode of the Heart-Centred Business Podcast, and in today's episode, I want to share with you five big business failures that ended up being huge wins for me in my business.

I thought it was a good podcast conversation to bring down onto the carpet, get a little informal, share with you behind the scenes of my business, and be upfront and honest about some of my big business failures.

I find unpacking some of my failures and mistakes in my business to be a very cathartic process.

Thank you so much for being part of this little process for me, and I hope that you find it really valuable for you as well.

I'm going to dive straight in, because I've got five pretty ginormous failures to share with you, and I want to share how they became big wins for my business.

...Show notes in full are at: tashcorbin.com/453

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Full article and links available at: tashcorbin.com/452

Links mentioned in this episode:Grab my free Launch Basics training at: tashcorbin.com/basics

Do you run 5-day challenges as part of your launch strategy? Or would you like to try out running a 5-day challenge in the next couple of months?

If so, this is going to be a very helpful episode of the podcast, because I've got some hot tips for running 5-day challenges.

I'm going to get straight to the point with this episode. I've got five hot tips for running 5-day challenges, plus I want to walk you through the phases of a 5-day challenge, as well as the one thing that I do that I think results in far more conversion and far more effectiveness for my 5-day challenges.

Show notes in full are at: tashcorbin.com/452

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Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at: tashcorbin.com/451

Links mentioned in this episode:You can find Sarah Lee Parker at sarahleeparker.com.au and on Instagram @callistra

Grab the Lead Generation Bingo Sheet: CLICK ME

Grab my free Fast-Track Your Business training: tashcorbin.com/fasttrack

I've got a fabulous listener question for this episode of the Heart-Centred Business Podcast, which is all about finding the balance between choosing to be patient and feeling the need to take more action.

I really want to dive into this one because I think it's going to be super helpful for a lot of people.

Today's question comes from the fabulous Sarah Lee Parker. You can find Sarah Lee at sarahleeparker.com.au and on Instagram @callistra.

Sarah Lee asks:

"How do I stay patient when progressing through the stages of business?

In the early stages, I hear a lot about getting validation, and validation feels like it can take forever. People get excited about doing avatar interviews but then book in a week or two away and I'm ready to do them now!

How do I know when I am being patient (waiting for clients/external something) vs blocking myself in some way by waiting for external input when I shouldn't?"

The way I summarise this is 'How do you know when it's time to take more action, and how do you know when it's time to sit and be patient?'

...Show notes in full are at: tashcorbin.com/451

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Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at: tashcorbin.com/450

Links mentioned in this episode:Grab my free Grow Your Audience training: tashcorbin.com/audience

If you're listening to this podcast within a few weeks of its release, it's the new year, and it's a fabulous time to boost your business by growing your mailing list with 100 new people.

In this episode of the Heart-Centred Business Podcast, I'm going to walk you step-by-step through one strategy that could help you get 100 people on your mailing list within the next month.

We're going to go through it week by week. Plus, I have a fabulous free resource for you at the end.

There are hundreds of different ways that you can grow your mailing list. I've got one strategy that I love to help people roll out when they want to start building their mailing list more consistently.

This strategy takes four to five weeks to implement, and will get approximately 100 people or more onto your mailing list within that time.

It does mean that you're going to have to do some strong foundational work, but I'm sure you're up for the challenge.

Show notes in full are at: tashcorbin.com/450

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Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at: tashcorbin.com/449

Links mentioned in this episode:

Grab my free Core Messaging template: tashcorbin.com/coremessage

Do you assume that cheaper offers have higher conversion rates?

When you're struggling to make sales, is your default solution to offer something cheaper or give a discount?

In this episode of the Heart-Centred Business Podcast, I am going to answer the question of whether cheaper offers have higher conversion rates.

I'll also give you a number of other ways that you can improve your conversion rates without having to drop the price or default to creating cheap offers.

When it comes to people's decision-making about whether they're going to invest in purchasing your product or service, price is only one factor.

Yes, sometimes cheaper offers have higher conversion rates. But it is only one factor!

For most people, the thing that would drive better conversion rates is something other than price.

I once heard the saying that there's no price low enough for something that someone doesn't want to buy, and there's no price low enough for someone who never intended to buy from you.

If you are struggling with conversion, I want you to think about all the factors that contribute to your conversion rates.

...Show notes in full are at: tashcorbin.com/449

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

View Details

Full article and links available at: tashcorbin.com/448

Links mentioned in this episode:
Grab my free Core Messaging template: tashcorbin.com/coremessage

Check out the Messaging Makeover training: tashcorbin.com/makeover

Over the last few weeks, particularly in the lead-up to 2025, one of the most consistent questions that I've been asked is: How do I write effective copy?

People are asking this question so much because they're starting to prepare lots of their content for the new year, and they're thinking about the way that they show up and speak about their work online.

In this episode of the Heart-Centred Business Podcast, I'm going to help you write effective copy.

I want to say from the outset that I absolutely love writing, speaking and words in general.

My clients love it when I help write copy for them.

I love writing email sequences, registration pages, webinar outlines, sales pages and all sorts of different content, questions and copy for my clients.

But I want to be very clear: my ability to write amazing copy for myself and my clients is not a gift. It is not a natural talent. It is a skill that has been developed over time.

...Show notes in full are at: tashcorbin.com/448

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at: tashcorbin.com/447

Links mentioned in this episode:

Episode 436: What happened when my reel went viral on Facebook – #tashmas DAY 6 - tashcorbin.com/436

Grab my free $0 Facebook Marketing Strategy training - tashcorbin.com/fbfree

Grab my free $0 Instagram Marketing Strategy training - tashcorbin.com/instafree

Do you wish you could streamline your social media content so that it doesn't take up so many hours of your day?

That's exactly what I'm going to share with you in today's episode!

This might surprise you, but my big tips and core advice when it comes to how to streamline your social media is NOT:

Using AI
Using a bunch of prompts that someone else has written for you
Outsourcing your social media - especially not if you still don't have your strategy, message and voice working

Your social media content is your voice online.

It's how you strike up and continue a conversation with your audience.

By outsourcing it to AI, other humans, or using someone else's prompts, you are missing out on the opportunity to develop your voice online.

You're missing out on the opportunity to connect with your audience in a way that you can sustain.

...Show notes in full are at: tashcorbin.com/447

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

View Details

Full article and links available at: tashcorbin.com/446

Links mentioned in this episode:

Grab my free Fast-Track Your Business training - tashcorbin.com/fasttrack

Have you ever felt short on time in your business, but there's nothing that you could stop doing? Everything is urgent and everything is important.

In this episode of the Heart-Centred Business Podcast, I want to share with you the number one thing I recommend you stop doing when you are short on time.

This might surprise you, but when you are short on time as a business owner, the number one thing I recommend that you stop doing is: chasing cold audience.

Yes, I mean it! Stop chasing cold audience.

...Show notes in full are at: tashcorbin.com/446

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

View Details

A summary of this reading can be found at: tashcorbin.com/445

Links mentioned in this episode:

You can find more magic from Kerry Rowett here:

Align + Attract Podcast - alignandattract.com/blog
Instagram - @kerryrowett
Website - alignandattract.com

Episode 424: 5 surprising things that contribute majorly to my business results – Podcarpet - tashcorbin.com/424

Welcome to a very special episode of the Heart-Centred Business Podcast! In this episode, Kerry Rowett - one of my favourite mindset practitioners - is sharing a very special message with us.

She specifically did this reading for listeners and readers of the Heart-Centred Business Podcast.

Kerry Rowett was a speaker at the Heart-Centred Business Conference earlier this year, and she has generously tuned in to the energies of 2025 specifically for the audience of this podcast. She is covering the key energies and how we can tap into and harness them.

...Summary can be found at: tashcorbin.com/445

Follow Tash on Facebook: https://facebook.com/tashcorbincoaching

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Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at: tashcorbin.com/444

Links mentioned in this episode:

Submit a Question to be answered on the Podcast - tashcorbin.com/question

We're taking it down a notch in this episode of the Heart-Centred Business Podcast... it's time for another episode from the floor of my office.

In today's Podcarpet episode, I want to talk about the energy behind your business.

As I sit here on the floor of my office, I have a question for you...

How are you feeling?

Whether it be in your business, your life, how you feel about yourself, or how you feel about the world. All of it. How are you feeling?

...Show notes in full are at: tashcorbin.com/444

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

View Details

Full article and links available at: tashcorbin.com/443

Links mentioned in this episode:
Check out Nez from NezFit - nezfit.com.au

Grab my free Quarterly Plan on a Page template - tashcorbin.com/qplan

I am someone who gets pretty major FOMO (fear of missing out), especially if I've joined a new course or program, or I found a new creator to listen to.

This can then expand to take up far too much of my time.

In today's episode of the Heart-Centred Business Podcast, I wanted to share with you how I ensure I stay focused when I feel that my FOMO is really high.

I get FOMO really bad. Especially when I join a new program and I want to be the grade A student who does all the work, goes to every single call, looks at every single resource, and watches every single module.

This also happens when I find a new creator and I want to binge-listen to every episode of their podcast, or I want to ensure that I have checked out every one of their freebies.

My FOMO can show up in two different ways.

...Show notes in full are at: tashcorbin.com/443

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at: tashcorbin.com/442

I'm sharing five ways to kickstart your business in the New Year today... AND It’s Day 12 of Tashmas, our very LAST day!!!

But oh my goodness is this a good one!!!

I know that momentum early on is crucial, but also something a lot of us struggle with. Imagine having a super-strong start to the year, feeling like you're aligned and on-track to achieving your biz and life goals. That's what I want to help you with!!!

Let’s dive in!

The energy of a fresh start

I totally get that the New Year is just another day on the calendar and isn't really some magical phenomenon.

But... you have to admit that there's something about starting fresh that gives us so much energy and motivation. Many people take time off around the holidays, and with all the messages of new beginnings around us, it's like we all get into this fresh motivation. The first of the first... it has quite a ring to it. And that energy makes a difference to me.

In our Heart-Centred Business Planning system and program, I see the difference in people’s energy at the start of the year compared to later. There's a BIG difference between the energy of our Quarter 1 planning, compared to our Quarter 4 planning.

So, while we could dismiss the New Year hype, there's real power in using that burst of fresh energy strategically.

Kickstart your business: 5 Practical Strategies

So, how do you create momentum for your business at the start of the year? Importantly, these are for YOUR start to the year, not necessarily from 1 January. If you're not starting back until the kids are back at school, then map your plan accordingly (see Kickstart Strategy 1).

Read on at: tashcorbin.com/442

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Read the full article and grab the links at tashcorbin.com/441

Have you ever created and started to promote an opt-in, but you just can't seem to grab audience attention?

You pour your heart into making what you believe is an irresistible free resource, and yet sign-ups are scarce. If that sounds like you, then you're not alone, and in this episode, we are diving into this very issue.

I've got a solution that's all about exploring different angles to promote your opt-in effectively. Buckle up because we are going to explore 10 fresh ways to get those sign-ups rolling!

Let's do it!

Freshen up to promote your opt-in

If you've gone to all the effort of creating an opt in, I want you to get the maximum number of people signed up for it as possible. But, how do you do it?!

I'm willing to guess everyone has faced this challenge before, where you feel like you have shared promos for your freebie, promoted all you can, but it's just not getting traction. Often, the real reason it's not working is because you are just using the same kind of content over and over to promote it.

Generally I see one of two things happen:

There are four or five different promos that just get copy-pasted all over the internet (which start to get penalised for being duplicate content, and people tire of quickly)
In order to keep changing things up, AI is used to generate promos, but they start to read like every other promo online.

What I want to do with this episode is to help you inject some fresh life into your promotional strategy.

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at tashcorbin.com/440

Are you one of those people having sales calls where, by the end, the potential client seems interested but says they have other things to take care of first?

I call this the sales call homework issue. You're giving them tasks or homework to do as a result of the sales call, and that's holding them back from deciding to invest in the offer you’re pitching. If this sounds familiar, this episode is packed with nuggets to help you out.

It's also day 10 of #Tashmas, and there's something special for you—maybe a discount on a course?!

Let’s dive in.

What is the "Homework" Issue?

When it comes to sales calls, homework issues can arise whether the calls are specifically to discuss a product or service, or they are a single session that then leads to a sales conversation towards the end. The homework issue is more common to crop up in free or paid sessions rather than short and sharp sales calls, but really all conversations can turn into free advice, and thus generate a homework issue if not handled effectively.

And let's just be clear - if you're listening to this podcast, you're likely someone who's an over-giver, so of course this will happen. We're eager to help, share, and add value—it’s just who we are. I know that for a lot of heart-centred entrepreneurs, sales conversations that are supposed to just be sales conversations turn into free sessions pretty easily because we are so keen to help people.

The problem? Sometimes, we give too much advice. It’s okay to give advice in sales conversations, but be mindful of creating "homework" that stalls the buying decision.

So let's look at how to structure calls so that you're able to help, without creating the homework issue.

Read more and grab the links at tashcorbin.com/440

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Read the full article and grab links at tashcorbin.com/439

Do people really only value offers they've paid for?

In this episode of the podcast, we're diving into a hot topic that fires me up: Do people really only value offers they've paid for?

This common advice can mislead your marketing and sales, so we're going to set things straight.

Shall we do it?

The impact of pricing on value

Today, I want to unpack this idea that people value offers more if they pay for them, and the secondary advice to charge for what you might usually offer for free, so that people will actually value and complete it.

I'm sure you've encountered these assertions that high ticket clients are superior and people seeking freebies are just wasting time. Some experts suggest charging for webinars rather than offering them free. While those strategies might work, they're often presented with blanket statements that carry judgment and privilege. The misconception is that if people pay, or spend more, they value it more... and therefore are more likely to complete whatever they've purchased.

Yes, there is psychological evidence that price influences the perceived value of a product, but it's not the full story.

Challenging blanket marketing advice

It's crucial to challenge these two common strategies: raising prices to increase people's perceived value, and charging for what could be free to attract "high-intent" customers.

For instance, the idea that charging $25 for a webinar makes attendees more likely to act is flawed. Correlation doesn’t equal causation—there's much more at play in customer behaviour.

Privilege and judgement detox

Now, let's address the issue of privilege and judgment in these pricing strategies. Charging for a 5-day challenge because it supposedly attracts more committed participants can be misguided. If the free challenge isn't converting, adding a price won’t fix that. If people aren't finishing the challenge, again - charging for it won't fix the design issue with the challenge itself.

The real issue might be it fails to move people closer to readiness to purchase or the sales pitch needs work. Overloading a challenge with information and too much homework might also keep people from achieving their goals, and being ready for what's next.

Keep on reading and grab links at tashcorbin.com/439

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and show notes at tashcorbin.com/438

Oooh it can be SO game-changing to go on retreat... but are you going on the right kind of retreat for your business needs? That's why I am going to unpack the three different types of business retreat for you!

This episode of the Heart-Centred Business Podcast is quite special because I recorded it while on a solo retreat - and it's about retreats!

So, let's dive in!

The business retreat ... so good.

Hosting and attending retreats have absolutely transformed my life and business. Since 2013, I've been to countless retreats, which have helped massively in up-leveling my strategy and planning. I've attended retreats for health, well-being, friendship, crafting, and all sorts of hobbies. Back when I was living in New Zealand, I made a ritual of going on a solo business retreat to Queenstown every 6-8 weeks.

This ritual alone has contributed significantly to my business success.

But here's the thing—retreats only rock when you choose the right kind! So I want to explore three distinct styles of business retreats and how to pick the one that fits your needs.

But first..

I have one top tip before we dive into the three types of biz retreat: Don't forget the downtime!

Even as business retreats, they should include opportunities for rest and nourishment. Get your hair done, go for a massage, take a morning and get brekkie, watch that movie.... REST.

Swapping environments allows your brain to have the necessary downtime to think creatively, and it's great to go on retreat and make BIG moves, big decisions, get lots done... but it's also important to include the downtime of a retreat. Downtime is CEO time!!!

Style 1: Mostly "Doing" Retreats

Mostly "doing" retreats mean just that—getting it DONE! These are perfect if you have clarity on your strategy and need to get stuff done. I love doing these solo. However, I also co-host a retreat called #Finishfest with the fabulous Claire Riley. At Finishfest, we focus mainly on doing, not deciding. We have the same attendees every year, and they sign up well in advance! Claire also offers retreats in this category regularly in Australia and Bali.

If you’re headed for a mostly "doing" retreat, come ready with your strategy refined and plans clear. These events are incredible for when you need focused action time, away from the daily distractions like kids or chores.

Just imagine being in a space where everything is taken care of and all you need to do is focus on creating and executing - that's what this type of retreat is perfect for.

Read on and grab links at tashcorbin.com/438

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and shownotes available at tashcorbin.com/437

If you've got yourself a speaking gig (or want to do more of them in 2025), then it's important you have a strategy to maximise the return on investment from these opportunities...

And if you'd like my advice on how to do it, this podcast for you. Whether you're guesting on a podcast or speaking on stage, I'm here to help you get the most out of your efforts.

... PLUS this is Day 7 of #Tashmas, so you know there's a gift included!

But first: What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! You get a daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a present every day! It could be a freebie, a special offer, a competition… something fun every single day.

Let's dive in!

Not everyone in the room is your ideal client

First things first: Whether you're speaking at an event or guesting on someone's podcast, not every person in the audience is your ideal client.

It’s easy to think that everyone should become a follower or buy something from you for the gig to be a success. But that's not the case. Focus on attracting the right people into your business out of that crowd. Identify what makes someone an ideal client for you and aim to bring the right people into your audience, rather than all of them.

The more specific you are about what makes someone a good fit for your business, the more you can tailor your presentation to resonate with them.

Your priority: Get them on your list

Your main goal from any speaking engagement should be to get people onto your mailing list. It’s the best way to build relationships, trust, and eventually, sales. Instead of trying to sell from the stage, focus on getting people interested enough to want to hear more from you. Give yourself a chance to welcome them into your audience and build a relationship before diving into a sales pitch.

Not only will that convert more people into buyers over time, you maximise your connections from the event.

Keep reading and grab the links at tashcorbin.com/437

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and shownotes available at tashcorbin.com/436

Have you ever wished that something of yours would just... go viral on Facebook?

Well... when you hear what happened when my FB Reel went viral earlier this year, you might just think otherwise! I am sharing the good, the bad and the painful ... AND... because it's Day 6 of #Tashmas, I have a special gift... of course!

But first: What is #Tashmas?

Today, let’s map out some of the BENEFITS of being late to start your online business…

Let me spill the tea!

My unintended viral reel

First things first, going viral was never even on my radar.

Let me set the scene: it was July 2024 during the Olympics, and there was this hilarious reel going around of a gymnast landing a crazy vault. His surprised expression was just priceless. Watching that, I thought, "Hey, that's me whenever I nail a podcast episode in one shot!"

So, in a light-hearted moment, I decided to remix the reel with my own spin and share it on Instagram—totally not intending to share to Facebook.

Thing is, Instagram auto-shares to my Facebook page, and I usually turn that setting off for Reels, but not this time. Oops! And boom, it unintentionally hit the Facebook feed.

Finding the wrong side of the comments

Here's where things got messy...

Read the full article and grab the shownotes at tashcorbin.com/436

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at: tashcorbin.com/435
Virtual Retreat offer will be shared over on my FB Page!

We all love a short-term income injection... but do you have a strategy that works?
Or do you just panic and throw things at the internet when you've got an urgent crunch in your cashflow?

Today, we're diving into my main short-term income strategies. If there have been moments where you wish you could just get that quick cash boost, then you’re in for a treat.

And since it’s day 5 of #Tashmas, I've got a special treat for you too!

But first: What is #Tashmas?

Today, let’s map out some of the BENEFITS of being late to start your online business…

**Let's dive right in.

Fast money strategies? Totally my jam!**

If you’ve been following me for a while, you know that I have a knack for making money quickly whenever needed—or just when I want to. There's something thrilling about having a cheeky little $20,000 weekend! I love helping others generate those short-term cash injections and get strategic about how they do it as well. But before I get into my top 3 income strategies, there are a few foundational things in place that make these strategies super effective for me.

Foundations First

I’ve got solid foundations in my business. I completely understand my niche, how to message my work, and what offers to share. I create what I know people want, and I have a validated audience as well as validated offers.

Don’t worry, though! You don’t need everything to be perfect.

Continue reading at tashcorbin.com/435

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at: tashcorbin.com/434
Grab the Quarterly Planning template at: tashcorbin.com/qplan

I mean... could it be a BETTER podcast title? The stationery secret that has made me millions?

Special shoutout to all my fellow stationery geeks because you are going to love this episode of the Heart-Centred Business Podcast. I'm diving into the stationery secret that has made me millions. Yep, you heard that right! If any of you need an excuse to go stationery shopping, this is it.

Plus as it's Day 4 of #Tashmas I have a gift for you!

But first: What is #Tashmas?

Today, we are looking at how STATIONERY makes us MONEY... I mean... COME ON!

Let's jump in!

Embracing my Love for Stationery

Before I spill the stationery secret, let me share a story. I've talked about this before, and while some might tire of it, stationary lovers will surely enjoy it.

I used to live near the beach, making it easy to bike to Officeworks, a big stationery store here in Australia.

I had this electric tricycle with a basket for my purchases at the front and another at the back for Munchkin, my dog. We often stopped at Officeworks during our rides. I once told Davey I needed to buy some Post-its.

He sassily remarked that I had just bought some a few weeks ago, and asked how many I really needed.

BUT... Here's the thing: I used those Post-its during a retreat to map out a course and some key tasks, and those very actions being implemented, and that course being mapped out... well it all turned into a $75,000 launch! Eventually, those Post-its helped me make $200,000.

Needless to say, from then on, every time we rode near Officeworks, Davey would ask if I needed more Post-its! This little system of mine is the stationery secret behind making millions.

Creating a system to turn stationery into income

It's not just about buying loads of Post-it notes. It's about creating a method to manage yourself and your tasks. This stationery system keeps me focused on generating income and staying productive. Tasks I’ve mapped on Post-its over the past decade have brought in millions for my business.

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at tashcorbin.com/433

Do you sometimes wonder whether you left it too late to start your business? The good news is that you're not alone, and there are benefits of being late to this online business party.

That's exactly what I'm addressing in this episode of the Heart-Centred Business Podcast, and it's Day 3 of #Tashmas so there's a special gift in it for you as well!

But first: What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! You get a daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a present every day! It could be a freebie, a special offer, a competition... something fun every single day.

Today, let's map out some of the BENEFITS of being late to start your online business...

Let's dive in!

Is it too late?

You might think starting an online business now is daunting with all the competition and market saturation. Especially now that we're in an economic contraction, it seems to be easier for more established businesses to adjust their strategy and survive, because they have an existing audience. But being late to the party isn't always a bad thing. In fact, there are some really juicy benefits - I have four in particular to share.

You're not alone!

I remember when I started this podcast all the way back in 2015, I thought I had missed the boat completely when it came to podcasting. I was sure that the entire podcast market was completely saturated, and there was no space left in the market. That's particularly hilarious because three of the podcasts I listen to consistently are in the Top 10 in Australia, and didn't start until 2019 or later. I had already been running my podcast for 4 years when they started.

Does audience size matter?

One of the things people get very concerned about is the size of their audience - especially on long-established platforms. If you haven't made it on Facebook by now, you never will... right? WRONG! New pages emerge and generate huge followings quickly, even to this day. But the days of needing a big following, or measuring your success by audience size are over anyway. Anyone can buy followers. That doesn't actually mean you're successfully running a business on that platform.

Using Facebook as the example, Facebook ads have become really cheap compared to what they were 2 to 3 years ago. I'm seeing a big drop in the cost of Facebook ads because there's more competition for the advertising dollar from other platforms now, But there are business owners who saw that ads were getting more expensive a few years ago, and decided to abandon them altogether. Similarly, now that Instagram Reels don't get the same reach as carousels and feed posts, people assume they've missed the opportunity to grow an audience. Same with TikTok.

Keep reading and grab the links at tashcorbin.com/433

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at tashcorbin.com/432

Has something horrible happened that really derailed your momentum? I've got an entire episode about what to do when something horrible happens in business.

And it's Day 2 of the #Tashmas series, which means I have a gift for you!

But first: What is #Tashmas?

Today, let's explore what to do when something horrible happens in your business. It sounds intense, but don't stress; I've got your back with some down-to-earth strategies and resources you’ll love.

Ready? Let's do it!

Worrying about something horrible happening

If you've only been in business for a short amount of time, you may have some fears about what might go wrong as a business owner. Regardless of how long you've been in business, I think we all still have some fears about some of the bad things that might happen to us as business owners. Some of those things may have already happened in the past, so we're afraid of them happening again. But in a lot of cases, those things haven't happened to us yet, so we can catastrophise what might happen, and how it might feel.

I therefore have put together five things that you can do when something horrible happens in your business.

1. Get some perspective

I think when we are deep in our business and when our business is our livelihood, it's also wrapped up in our identity. We can lose perspective about what's important and what is happening. So I think it's really powerful to just gain some perspective about what this means in the grand scheme of things.

Let's say you make a mistake with a client. Whether that means you have to redo some of the work you did for them, they ask for a discount, or a refund, or they don't want to work with you anymore... In 10 years' time, when you look back at this mistake, will you still have anxiety about it? In most cases, the answer would be no. In most cases, you will be grateful for what you can learn from making that mistake. You can learn how to not make it in the future, and you'll move on. Things that feel like they're big and hard and life-altering and horrendous now, will just be like water off a duck's back in five years' time. What feels really hard today won't feel so hard three months from now.

...read the rest and grab the links at tashcorbin.com/432

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at: tashcorbin.com/431

Is your end of day routine powerful? Do you have one?

Welcome to the Heart-Centred Business Podcast with me, Tash Corbin! And this is the first of our 12 Days of #Tashmas for Christmas 2024!

But first: What is #Tashmas?

I’m super-stoked to kick off the 12 days of #Tashmas with a little dive into what helps me be more productive AND effective - my end of day routine. This little ritual is like magic for productivity and helps me switch off work to truly enjoy life outside my business.

The Routine That Grounds My Day

No matter what time I wrap up, my end of day routine is the same. Whether it's a quick ninety-minute morning or a full-day hustle, I stick to it. Maybe you’ve already heard my full starting and ending routine, but I specifically want to speak about the four steps to how I end my day, and why it's so powerful.

This routine isn’t just about finishing the day strong; it’s about setting up tomorrow for success as well.

1. Income Tracking: Important for money mindset!

2. Journaling: But keep it short and sweet

3. Planning Tomorrow: My key to actually switching off

4. Shutting Down: More than just closing a laptop

Your first gift for #TASHMAS!

Excited for Tashmas? I am! And here is your first little treat...

If my routine resonates with you and you’re curious about the Heart-Centred Business Planning System, I’ve got just 10 printed copies left for purchase. Normally I only print to order, and you need to buy them before 24th November... but every year I get messages from people wishing they'd found the planning system sooner, or wishing they had got the print version. So for #Tashmas I ordered TEN extra copies, so I could offer them to podcast listeners and late-comers.

These planners are an entire year-long road map. They’re designed to help you stay strategic and focused - perfect if you're ready to step into CEO mode.

If you'd like to grab one of the TEN print copies remaining of the Heart-Centred Business Planning System, you'll need to grab the link from the shownotes at tashcorbin.com/431

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at: tashcorbin.com/430

Links mentioned in this episode:

Check out Episode 310: The steps to increasing your prices - tashcorbin.com/310

Is it time for you to increase your prices?

Not sure? Then today's episode will be perfect for you! I have collected eight signs that it is absolutely time for you to look at increasing your prices.

I think reviewing your prices consistently and looking for opportunities to increase your prices is really important, especially in the first few years of your business.

We often under-price our services when we're first starting out. We would rather have a lot of clients who are paying us less than be top-tier pricing in the market.

I think a lot of people also underestimate how much their audience might value the work that they do and the transformation that they facilitate.

I'm definitely an advocate for consistently reviewing your prices and looking for evidence that it's time for you to increase them.

In today's episode, I've got eight signs that you should pay attention to that could indicate it's time for you to review and increase your prices.

...Show notes in full are at: tashcorbin.com/430

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at: tashcorbin.com/429

Links mentioned in this episode:
Use my Kartra affiliate link when you're ready to sign up for an all-in-one hosting platform - tashcorbin.com/kartra

Check out Episode 416: How to validate your new offer - tashcorbin.com/416

Join The Waitlist Toolkit waitlist - tashcorbin.com/waitlist

In today's episode, I'm going to share with you my top 8 course creation tips!

If you've been thinking about creating an online course, this is going to be a super helpful and practical episode for you.

This episode is for anyone who wants to create an online course. A lot of this will also relate to a membership or high-ticket group program, but some of it is more course-specific.

Let's dive straight into my top 8 course creation tips...

Show notes in full are at: tashcorbin.com/429

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Let me know your thoughts via our Text FanMail!

Quick note: We have BONUS mentoring calls in the Take Off program in July, August and September! Find out more at: tashcorbin.com/takeoff

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Full article and links available at: tashcorbin.com/428

Links mentioned in this episode:
Grab my free Core Messaging Template: tashcorbin.com/coremessage

For today's episode, I want to start by asking you to imagine that you've been invited to this spectacular event at someone's house. When you arrive at their house, the front door is open. You wander in, keep calling out to see if anyone is around, and no one answers. No one comes to greet you at the door and you're unsure if you're even at the right place.

That's exactly what happens when someone joins your mailing list and you don't welcome them to it.

When someone joins your mailing list, it's usually because they want to come to a webinar of yours, or you've invited them to receive your newsletters. A welcome email or a welcome email sequence is the equivalent of meeting someone at the front door, making sure they're in the right place, and giving them the lay of the land.

In today's episode, I'm going to walk you through how to welcome people to your mailing list in a way that's effective and does a great job for your business.

... Show notes in full are at: tashcorbin.com/428

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Let me know your thoughts via our Text FanMail!

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Full article and links available at: tashcorbin.com/427

Links mentioned in this episode:
Grab my free Nail Your Niche training - tashcorbin.com/niche

Grab my Core Messaging Template - tashcorbin.com/coremessage

Do you feel frustrated that you seem to be attracting many people to your audience who aren't action-takers?

They're not looking for someone to support them in solving this problem and achieving the goal. They're still stuck blaming other people and finding excuses, and they're just not necessarily the motivated, driven action-takers that you were hoping to attract to your business.

If that's something you're finding a little frustrating, then this episode of the Heart-Centred Business Podcast is going to be super helpful for you.

To attract action-takers, we first need to be very clear that this is part of your niche decisions.

Your niche decisions are the foundations upon which you build your messaging... and your messaging is what attracts your audience.

...Show notes in full are at: tashcorbin.com/427

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Let me know your thoughts via our Text FanMail!

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Full article and links available at: tashcorbin.com/426

Links referenced in this episode:
Grab my free Quarterly Planning Template and Process - tashcorbin.com/qplan

Join us in the year-long Heart-Centred Business Planning System - tashcorbin.com/planner

When you're putting together a business plan, one of the first things that you will do is write out what your goals are for your business. But in having facilitated the Heart-Centred Business Planner for over 10 years now, I have noticed that under the category of goals, people are mixing up two different things.

Especially in business plans, they need to be separated. That's what we're going to do in this episode of the Heart-Centred Business Podcast!

If I asked you what your business goals are right now, what are the sorts of things you would say?

You might say that your goal is:

Make $10,000 a month
Create and launch an online course
Publish a book
Grow your mailing list to over 10,000 people

Actually, I have given you two examples of outcome goals and two examples of action goals.

That is what I am talking about when I say that people get these things mixed up.

... show notes in full at: tashcorbin.com/426

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Let me know your thoughts via our Text FanMail!

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Full article and links available at: tashcorbin.com/425

Links mentioned in this episode:
Grab my free Launch Basics training at: tashcorbin.com/basics

Are you launching an online course, membership or group program in the coming months? If so, you're going to love this episode of the Heart-Centred Business Podcast, because I'm sharing my top launch tips.

I want to do a really practical episode of the podcast today, so I'm going to dive straight into my five launch tips, which will help you get more leads and more sales in your next launch.

...Show notes in full at: tashcorbin.com/425

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Let me know your thoughts via our Text FanMail!

View Details

Full article and links available at: tashcorbin.com/424

Links mentioned in this episode:
Grab my FREE Quarterly Planning Template - tashcorbin.com/qplan

Join us for the year-long Heart-Centred Business Planning System - tashcorbin.com/planner

I am currently sitting on my office floor, which means it's time for a Podcarpet episode of the Heart-Centred Business Podcast! This is one of the chilled, relaxed, behind-the-scenes episodes, in which I'll share five surprising things that contribute significantly to my business results.

Some people might see these five things as minuscule, weird or even challenges as a business owner, but they are major contributors.

As we go through this episode, I want you to start thinking about what would be the equivalent for you. What are the things that have a surprisingly strong impact on your business results?

Let's dive in!

... full show notes available at: tashcorbin.com/424

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Full article and links available at: tashcorbin.com/423

Links mentioned in this episode:
Check out episode 407: My consent-based sales conversation structure - tashcorbin.com/407

Find out more about the Take Off program - tashcorbin.com/takeoff

In today's episode, I'm going to answer someone's question as a follow-up from my podcast episode about sales conversations. The question is: What makes a question a qualifying question?

If you've checked out my episode about sales conversations, you'll know that in the sales process, one of the most important things that we need to do is ask quality qualifying questions.

Someone reached out and said, "But how do I know whether it's a qualifying question or not?"

I think that is such a juicy question, so I wanted to put an episode together for it.

A super quick recap as to why we need to ask qualifying questions:

Qualifying questions are one of the most effective ways to make sales using consent-based practices.

One of the things that I love about my sales process and my sales conversations is that I never pitch something to people unless I know that they're interested in hearing that pitch.

...Show notes in full are at: tashcorbin.com/423

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Full article and links can be found at: tashcorbin.com/422

Links mentioned in this episode:
Check out the Heart-Centred Business Planning System: tashcorbin.com/planner

Grab my free Quarterly Plan Template: tashcorbin.com/qplan

If you're listening to this podcast episode when it's released, that means you're here at one of my favourite times of the year... it's October!!!

Here in the Southern Hemisphere, things are starting to warm up more consistently. We're also seeing Christmas decorations in the stores, and everyone's getting ready in the lead-up to Christmas. I've already put up my Christmas tree! (I needed it, so I just did it.)

It's also one of my favourite times to be online because people start to ask questions about business planning.

It's planner season!

I've seen so many ads on socials for new and shiny planners. People are really starting to think about what they're going to do for their business plan for next year.

The thing that I love about it is that it's a brilliant time to be more effective and productive in your business NOW.

In today's episode of the Heart-Centred Business Podcast, I'm going to share with you my top three rules for planning and productivity. I think you'll find them really helpful, regardless of whether you're someone who really loves productivity and organisation, or someone who thinks that it's not the way they were built.

Show notes in full are at: tashcorbin.com/422

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Full article and links available at: tashcorbin.com/421

Links mentioned in this episode:

Episode 310: The steps to increasing your prices
tashcorbin.com/310
Skyrocket Sales - use the coupon code PODPRICE to get this self-study course for just AUD $29 (plus GST for Aussies) tashcorbin.com/skyrocket
Episode 405: Everything is content ... ? - Podcarpet
tashcorbin.com/405
Episode 411: Are you sabotaging your own content?
tashcorbin.com/411
Episode 414: These opt-ins are a waste of time
tashcorbin.com/414

If you feel like being a business owner (especially an online business owner) requires you to be in a never-ending cycle of creating content over and over and over again, then you're going to love this episode of the Heart-Centred Business Podcast.

First of all, we need to define what I mean by repurposing content.

There is a difference between repurposing content and reusing/redistributing content exactly in its current form.

For example, let's say that I share this podcast episode when it's first released, and then I reshare it in future podcast episodes when I refer back to it. I then go and share the podcast episode to my mailing list, then I do a post in a year's time where it's I mention this podcast again.

That's reusing/redistributing the exact same piece of content.

But there is a difference between doing that and actually repurposing/redefining your content with a slightly different angle.

That is also different to me taking short, bite-sized chunks of the recording of this podcast and then resharing those chunks as they currently exist.

There are definitely lots of ways that you can reshare existing content in its exact same current form.

But one of the things that I think a lot of content creators and business owners miss out on doing (and it's actually a lost opportunity to really hit their message home) is by looking at the same piece of advice or the same piece of content from a slightly different angle.

I call this a repurposing angle.

... Show notes in full are at: tashcorbin.com/421

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Links mentioned in this episode:

Grab my free Fast-Track Your Business training - tashcorbin.com/fasttrack

If you were to ask a hundred different people what their top three pieces of advice for starting an online business are, I don't think you would be able to narrow it down to thirty consistent things.

In fact, I would say the most common things shared by all of those different people would actually be lies.

In this episode of the Heart-Centred Business Podcast, I'm going to share with you the ten lies that we believe about starting a business - that aren't true!

They may have been true in the past (or they may not have been true in the past!) but they certainly are not true today.

Show notes in full are at: tashcorbin.com/420

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Full show notes and all links at: tashcorbin.com/419

This is the second podcast episode about the Heart-Centred Business Conference 2024.

Last episode, I shared my big lessons from each speaker at the Heart-Centred Business Conference - you can catch up on that one at tashcorbin.com/418.

In today's episode, I'm sharing some observations of what happened at conference, and my personal lessons from hosting conference and the cool things that happened there. This will give you another little insight into conference and behind the scenes in my business, and whether you run events yourself, or you're just interested in the changes I will be making, I think you'll find it particularly insightful.

If you haven't yet got your ticket to 2025 Conference, jump in sooner rather than later - it looks like we will be sold out in the coming weeks!

Tickets are at www.heartcentredbusinessconference.com - if you cannot attend our in-person event, we also have our Virtual Conference in March 2025, and tickets are available at www.heartcentredbusinessconference.com/virtual.

Let's dive in!

Here for the links referenced in the show notes?

2025 Noosa Conference tickets - www.heartcentredbusinessconference.com

2025 Virtual Conference tickets - www.heartcentredbusinessconference.com/virtual

Leonie's recorded presentation - leoniedawson.com/heart

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Full article and links available at: tashcorbin.com/418

Links mentioned in this episode:
Heart-Centred Business Conference 2025 Tickets: www.heartcentredbusinessconference.com

The 2025 Heart-Centred Business Conference - Lessons from Speakers

Nartarsha Bamblett's Acknowledgement of Country

I had a big realisation in the part about connection to culture, that whilst I don't necessarily feel a connection to culture related to my ancestral heritage, I do access connection via sub-cultures such as Taylor Swift and being a Formula 1 fan.

Kerry Rowett on Aligning to Bigger Goals

My biggest insight was realising that I downplay, or sometimes don't even share my goals in certain peer networks - for a range of different reasons, but mostly I can see it's a self-limiting mindset, and one I am committed to breaking through.

Tina Tower on Organic Social Media Strategy

I realised that I have had issues with my website since 2015 - and whilst I have had a few updates and upgrades, I have had it on my list to overhaul my website for over 9 years now. So it's TIME. That's my commitment for Q4 - I will have a new website by the New Year! EEK!

Nartarsha Bamblett on Intuition and Identity

One of the exercises was to practice gratitude for the good and the bad, and I shared with the conference room that I am grateful that I created conference, and I am grateful for the financial loss of the first one, AND the fact that I kept running it from there.

Emma Veiga-Malta on Unleashing your Inner Creative

I realised that I had been treating creativity as a reward for good business behaviour, rather than embracing it as part of the process. Interestingly, I used to do that with self-care and rest - treat it as a reward, rather than a necessity.

Denise Duffield-Thomas on Money Mindset

The big insight was seeing how my sense of responsibility for others can create a feeling that more financial success will just create more responsibilities - possibly a reason why I have had an income plateau for the last few years. Interesting!

Leonie Dawson's Channelled Message - You are Golden

One of the things I keep remembering from Leonie's presentation was that birds don't sing their morning song, and then check to see how many likes they got. They sing for the joy of it. They sing because that's what they are made to do. That's part of their identity.

Lisa Twohig on Audience Connection

The big take-away insight for me came from Lisa's workbook question - What's the easiest way for me to spend more quality time with my audience?
I'll be playing with some new strategies, and reminding myself that quality time is a priority - because I absolutely agree that it is!

Rebecca Saunders on Going Narrow

It was powerful to hear once again that reminder that niching is super-important - it gives you the opportunity to go deep with your audience, and to get more specific with your messaging.

Clare Wood on Cash Flow with Confidence

The more consistently you use a system, the more likely you are to stick with it - so I have shortened the intervals on a bunch of things to see how that works, and already it's made a big difference.

And don't forget - GET YOUR 2025 TICKET!

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Full article and show notes available at: tashcorbin.com/417

Here for the links referenced in the show notes?

Check out the Take Off program - tashcorbin.com/takeoff

Grab my free Fast-Track Your Business training - tashcorbin.com/fasttrack

Social media can feel like an absolute minefield when it comes to reaching new audiences. There's one part of social media that I think people can find particularly frustrating: trying to tip the social media algorithms in their favour.

In this episode of the Heart-Centred Business Podcast, I'm going to tell you how to tip the algorithms in your favour... not by jumping through a bunch of hoops and setting up 95,000 different rules for yourself. But by taking a long-term approach to your social media growth, and making sure that you make the algorithms your friend.

Social media algorithms are very kind to me. But that's because I have been kind to them and I have always taken a long-term approach when it comes to tipping social media algorithms in my favour.

If you want to do the same - you want to get out of the algorithm short-term, tying-yourself-in-knots, what's-the-algorithm-doing-now dramas, and you want to tip those algorithms in your favour, then make sure that you stay tuned to this episode of the podcast.

The first thing I want to say when it comes to social media algorithms is do not tie yourself in knots trying to understand every single little nuance, change and rule that social media marketers tell you you need to follow in order to tip the algorithms in your favour.

Social media marketers and mentors have a vested interest in convincing you that social media algorithms need to be kept up-to-date with on a minute-to-minute basis. That keeps you plugged into their content feed. That keeps you plugged into buying their latest offer, which has new social media algorithm updates and the latest insights from the social media algorithms.

Yes, social media algorithms are constantly being updated. But as a creator on social media, that does not mean that you need to know about every single change to the algorithm.

...Show notes in full are at: tashcorbin.com/417

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Here for the links referenced in the show notes?

Join the waitlist for The Waitlist Kit: tashcorbin.com/waitlist
(If you're listening to this months after it was released, click on the above link for the most up-to-date offer.)

Have you got a juicy idea for a new offer that you want to get out to market as quickly as possible? Well in this episode, I'm going to encourage you to hold your horses for just a moment until you can validate your new offer...

How would it feel if you could release your new offer out to market already knowing that your audience will love it, that you've got great messaging behind it, and that it's going to make sales?

That's the difference between launching a validated offer versus launching a cold offer.

In this episode of the Heart-Centred Business Podcast, I'm going to walk you through how to validate your new offer so that when you release it to market, you can be confident that it's going to sell.

Before we go into the detailed strategy in today's episode, I want to acknowledge that at the end of the day, the only way to truly validate whether someone will buy your offer or not, is to offer it to them and see if they buy it.

Ultimately, you can have as many people as you want say that the offer is great and they would definitely buy it... but if you've launched offers in the past having had people say they definitely would buy something like that, you've probably also experienced the frustration of those very same people not buying it.

True validation comes when people buy it.

...show notes in full are at: tashcorbin.com/416

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Here for the links referenced in the show notes?

DM me on Facebook or Instagram to request the Hot Lead Bingo sheet:

Facebook: facebook.com/tashcorbincoaching
Instagram: instagram.com/tashcorbin

Episode 396: Using client testimonials and successes in your marketing
Listen or read at: tashcorbin.com/396

Episode 407: My consent-based sales conversation structure
Listen or read at: tashcorbin.com/407

Episode 370: The number 1 sales call mistake and how to fix it
Listen or read at: tashcorbin.com/370

I have a blunt and potentially painful question to ask you: for all of the things that you do on social media, are you actually getting consistent hot leads from those actions?

If the answer is no or not as many hot leads as you'd like, then you are going to love this episode of the Heart-Centred Business Podcast.

I am going to walk you through how to get hot leads from what you do on social media... but it's going to be quite a different strategy to what you would see from some of the most prolific social media coaches and teachers out there.

Today we are going to get you hot leads consistently from social media!

When it comes to making money from what it is that you do on social media, a lot of people assume that if they reach more people with their content, they will make more sales.

But reaching someone on social media and then immediately making a sale to them is the exception, it's not the rule.

...show notes in full are at: tashcorbin.com/415

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Here for the links referenced in the show notes?

Join the Take Off program - tashcorbin.com/takeoff

Grow Your Audience free training - tashcorbin.com/audience

Nail Your Niche free training - tashcorbin.com/niche

If time is of the essence for you to grow your business, you're going to be surprised by how helpful this episode of the Heart-Centred Business Podcast is... because I see far too many online business owners spending a lot of time making opt-ins that are actually a complete waste of their time and energy.

We know that time is such an important resource for us. Not all list growth is created equal. Not all opt-ins are created equal.

So stop wasting time on these opt-ins!

Your time is one of your most important resources, especially as a business owner.

I don't know many business owners who started their business so they could spend hours and hours a day wasting their time on things that don't create any traction.

... show notes in full are at: tashcorbin.com/414

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Full article and links available at: tashcorbin.com/413

Here for the links referenced in the show notes?

Learn the first 10 ways to improve your reach and grow your audience - tashcorbin.com/401

Check out episode 341: Building an epic business network - tashcorbin.com/341

Grab my free Core Messaging Template - tashcorbin.com/coremessage

In today's episode of the Heart-Centred Business Podcast, we will continue on from a previous episode (which you can find here) where I will help you improve your reach and grow your audience.

I have ten more ways that you can improve your reach.

Before we dive into today's episode, I want to mention that a lot of the strategies I'm going to share with you today are more high connection, high conversion, and work best for offline businesses.

Where you might have a brick-and-mortar business or a clinic, or you see people in person, these may be more effective for you.

But I also think that sometimes we discount local connections and in-person connections for our online businesses. Yet that can be a really quick way to fast-track your results and get more sales!

Don't write these all off! I want you to still dive into this episode. You might find something that you want to play with in your business as well.

...show notes in full are at: tashcorbin.com/413

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Grab my free Core Messaging Template - tashcorbin.com/coremessage

In today's episode, I'm going to walk you through what makes great market research for online business.

I'm also going to dispel some of those myths about what market research needs to involve so that you can understand how powerful market research can be and deepen your understanding of how you might go about it.

I would pretty confidently guess that at this stage of life, you've likely experienced being part of someone else's market research multiple times.

Your market research experience could be that you've:

Had someone ask you a couple of questions as you walk past them in a shopping mall
Had someone ring you and ask you "just three really quick questions" for their market research
Filled in a long unwieldy survey for some company whose mailing list you're subscribed to (shoutout to the airlines - they always seem to have the longest surveys with the weirdest questions)
Answered someone's question on social media or via email

I would say that most people have participated in multiple forms of market research.

But unfortunately, if you have participated in that, it's likely you've also experienced some of the worst possible parts of being part of market research.

...Show notes in full are at: tashcorbin.com/412

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Grab my free Core Messaging Template - tashcorbin.com/coremessage

I'm not saying this because I want to make you fearful or worried in any way, shape or form, because I'm absolutely going to help you sort this out... but something that I have noticed for a lot of online marketers (particularly those who use content marketing and content creation as a way of attracting audience members and making sales) is that they are sabotaging the success of that content.

They don't even realise that that's what they're doing.

In this episode, I'm going to uncover and help you see how you might be sabotaging your content and fix it quickly, in a short, sharp episode.

If you are someone who creates content - whether it's for social media, podcasts like this, blogs for your website, or webinars - I want you to check out this podcast episode so that we can ensure you're not sabotaging that content's success.

The big sabotage I want to talk about today is the experience you may have had before where you do all this work of creating content, and then you don't distribute it adequately.

You create a new freebie where you're thinking about your ideal clients, putting nice imagery with it and making this spectacular fresh content... but it's not just the existence of that content that does the job of attracting, warming up and converting your audience into paying clients.

The content existing doesn't do all of the job. It needs to be distributed.

...Show notes in full are at: tashcorbin.com/411

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Grab my free Quarterly Plan on a Page template - tashcorbin.com/qplan

This episode of the Heart-Centered Business Podcast comes with a warning label: As I join you from the floor of my office sitting on the carpet (yes, it's a Podcarpet episode!), I want you to know that listening to this episode may completely change your worldview, especially concerning the word lazy and being someone who embraces laziness.

You've been warned!!!

I want to talk to you today about my relationship with laziness and ease.

Over the last few months, I have noticed in my group program calls, I have had to have this talk with many people over and over again.

I figured it's time for us to bring this conversation to the podcast, so that we can all work a little less hard, be a little less burnt out, and at the same time, get better results and feel more successful. Isn't that what we all want?

If that's what you want, then it's time for you to embrace your lazy self.

This is a Podcarpet episode of the podcast, which means I may wander off-topic a bit. But I think it's an important conversation for us to have.

The reason is that over the last few months, I have noticed on my course calls that a lot of people seem to struggle with being nice to themselves and with this belief that they have to work hard and harder (and the hardest!) to get better results or to get any results.

I want to give you some examples here because I think that they are insightful as to the different ways that this hustle culture and perfectionist society impact us as business owners.

... full show notes at: tashcorbin.com/410

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Grab my free Core Messaging Template - tashcorbin.com/coremessage

Have you always wanted to craft the perfect tagline and elevator pitch for your business, so that you can concisely tell people exactly what your business is and get them excited to buy from you?

If that is you, then you'll want to stay tuned for this episode of the Heart-Centred Business Podcast, because that is what I'm talking about today.

This podcast episode is going to be a lot shorter than you think... because when it comes to creating the perfect tagline and elevator pitch for your business, it doesn't actually exist.

Think about the famous taglines of businesses that first come to mind... the one I think of is from Nike - "Just Do It".

Does it tell you anything about the product or business?

That doesn't express the value proposition of buying Nike products. It doesn't tell you anything about the quality of their products or about the transformation that they facilitate.

It has no information or insight in it. It's just catchy. It's just a tagline.

... Show notes in full are at: tashcorbin.com/409

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(Keep an eye out for my special end-of-financial-year offer if you join the waitlist before 30th June 2024)"I have too many things to do and not enough time to do them!"

If that is something that has popped into your brain or out of your mouth in the last few months, know that you are not alone.

It is a common challenge for business owners to feel like it's hard to stay on top of everything.

The good news is that in this episode of the Heart-Centred Business Podcast, I'm going to share with you how to stay on top of all the things.

I have some very practical strategies for you.

Before we dive in, I want to acknowledge that as a business owner, there's always more that you can be doing.

If you told me you had 28 days straight to work solely on growing your business, I could fill that 28 days. If you finish your projects early, there are always other things that you can be working on.

As a business owner, that's one of the biggest challenges. We have so many options.

We can ALWAYS:

Make up new ideas to get more clients
Deliver more effectively to current clients
Improve our business
Grow our audience

There's always something that we can add to our to-do list.

... show notes in full are at: tashcorbin.com/408

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Here for the links referenced in the show notes?

Search for 'Consent' in the podcast to learn more about consent-based marketing - tashcorbin.com/search

Episode 274: What should you do if they say "I can't afford it"? - tashcorbin.com/274

Core Messaging template free resource - tashcorbin.com/coremessage

What do you think is the number one strategy that I use to make sales in my business? Whether it's selling a group program like the Take Off program, or selling a VIP package to work with me, what do you think gets the most sales for me in my business?

You might be surprised to learn that even at this stage of my business, my number one strategy is sales conversations.

My number one sales strategy is talking to people one-on-one (whether it's in writing or on a Zoom call), making sure that I understand what it is that they're looking for, what they need and what they're struggling with, and then helping them to work out what the best next step might be for us to work together...

And we do that on a sales conversation.

Hearing that might make you feel a bit EEEEEKKK because as a buyer, you may have experienced one of those pushy sales conversations, or as a seller, you may have felt a bit awkward when doing sales conversations.

It's something that a lot of people try to avoid very clearly in their business. They don't want to face up to having to hear the rejection one-on-one. Or they find it really awkward and uncomfortable because they think they need to be pushy or they need to be switched on and in sales mode.

But that's not the case.

In today's episode of the Heart-Centred Business Podcast, I'm going to walk you through my consent-based sales conversation structure.

The reason why I want to do that is because:

When you see it all laid out, you'll see why it's so effective.
Having that structure will help you to feel more comfortable in having sales conversations yourself.
Seeing the consent-based approach to sales conversations really highlights the difference between consent-based sales conversations and those pushy aggressive sales conversations.

That will help you as both a buyer and a seller.

... show notes in full are at: tashcorbin.com/407

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Fast-Track Your Business free training - tashcorbin.com/fasttrack

Have you ever worked with a mentor or done a course, and you worked so hard to follow the steps and implement the strategy perfectly... yet you didn't get the results?

This episode of the Heart-Centred Business Podcast is going to help you navigate that experience!You'll understand where the result may be missing, and how to move forward in a way that ensures you don't make it mean that you're just "not meant to be successful" and everything comes down to you being a failure.

I've got some big advice for when you follow the steps but you don't get the results...

You may have had this experience before where you've done a group course, and it feels like the strategies work for other people, but they just don't work for you.

Why is it that when you do the exact same thing as someone else, you're not getting the exact same results?Part of the reason why that happens is because we all have completely different variables as to what we have in terms of assets, momentum, clarity, and the strength of our business foundations.

There are so many factors involved when you follow the steps. And there are so many things that impact the results that come out of following those steps.

This is something that I get particularly fired up about.

... show notes in full are at: tashcorbin.com/406

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It's time for another Podcarpet! I'm currently sitting on the carpet in my office, and in today's episode, I want to talk about this concept that everything is content.

There's an audio that people use on Instagram (I think it comes from TikTok, but I watch TikToks three months later on Instagram like a genuine 40-something-year-old) that sings "Everything is content. Everything is content. Don't forget to film it. Don't forget to film it."This has been a topic of conversation a few times in different circles that I am very honoured and so fortunate to be part of.

One of those is a masterminding group with a few very successful business owners from Australia and overseas. We had a conversation two years ago where more and more we were seeing that different parts of our lives were not for public consumption.

Some of the people in the group were talking about how when they had their kids that really became more prominent for them. In other cases, it was just this feeling of not wanting to milk every element of their life for content anymore.

For me, that's always been the case.

There are parts of my life that I don't share with my business content.... show notes in full are at: tashcorbin.com/405

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Join the Heart-Centred Soul-Driven Entrepreneurs:
facebook.com/groups/hcsde

Let me know your thoughts via our Text FanMail!

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Full article and links available at: tashcorbin.com/404

Here for the links referenced in the show notes?

Jump on the 2025 Heart-Centred Business Planning System waitlist - tashcorbin.com/planner

Grab the free Quarterly Planning Template - tashcorbin.com/qplan

Ask a question on the podcast - tashcorbin.com/question

In today's episode, I'm going to share with you why my planning system works for entrepreneurs.

This episode is a little different because I want to talk about it through the lens of one of my products.

But I'm not doing that in order to promote my planning system to you. You are welcome to sign up for the waitlist at tashcorbin.com/planner, but I am releasing this episode as far away from planning time and the promotion of my planner as you could probably get in my business.

I'm doing this because I think it's really helpful for you to create a strategy, process or structure around your own planning that works for you.

I'm going to share with you why my planning system really works for entrepreneurs so that you can look for whether you have that in your own planning structure and the way that you manage yourself as the CEO of your business. If not, you might be able to fill those gaps with your own strategies - not necessarily through having to buy my planner.

As I mentioned, if you are interested in jumping on the waitlist for next year's Planner, you can do so here: tashcorbin.com/planner

You can also grab my FREE Quarterly Planning Template at any time here: tashcorbin.com/qplan

Please do not think that I'm only doing this episode because I want you to think that my Planner is amazing. I really do think that dissecting this is going to be very helpful to see what may be missing in your own planning or self-management strategies.

I have been selling the Heart-Centred Business Planner since 2014. The 2025 planner will be the 11th round!

In that time, I have changed and updated the planner itself quite significantly. I have also added in the planning system.

When I first started selling the Heart-Centred Business Planner it was just a yearly planner.

But something that I really struggled with when it was just a planner was:

People just bought it and then I never heard from them again
I had no idea if it worked for them or if they filled it in
Seeing as filling it in is only the first part of the equation, I wanted to make sure they IMPLEMENTED their plan!

...show notes in full are at: tashcorbin.com/404

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Join the Heart-Centred Soul-Driven Entrepreneurs:
facebook.com/groups/hcsde

Let me know your thoughts via our Text FanMail!

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Full article and links available at: tashcorbin.com/403

Here for the links referenced in the show notes?

Episode 394: Why I don't (often) recommend charging for webinars - tashcorbin.com/394

Core Message template free training: tashcorbin.com/coremessage

Get the best possible price for Skyrocket Sales using the coupon code PODPRICE - tashcorbin.com/skyrocket

In a recent episode of the podcast, I talked about why I don't recommend charging for webinars (most of the time). In response to that podcast episode, I've received so much feedback and so many follow-up questions. One of the most common questions that people asked was about the upsell - specifically, how they CAN upsell from low-ticket.

In this episode of the Heart-Centred Business Podcast, I'm going to break down how you upsell from a low-ticket product with integrity and using consent-based marketing practices.

This is a very practical episode that's going to be very helpful - especially if you do choose to sell low-ticket products.

Before we dive into this episode, I want to map out for you what I'm going to cover:

Using low-ticket products as a lead magnet in your business - charging people for a product, and then using that as a way to get an opportunity to upsell them into further work with you.
How to upsell to bigger offers in a way that isn't discrediting yourself, or creating some kind of friction or tension with your potential customers.
How to upsell with integrity using consent-based marketing practices.

First and foremost, I do want to say that having a low-ticket offer in your business can be super helpful.

... Show notes in full are at: tashcorbin.com/403

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Join the Heart-Centred Soul-Driven Entrepreneurs:
facebook.com/groups/hcsde

Let me know your thoughts via our Text FanMail!

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Full article and links available at: tashcorbin.com/402

Here for the links referenced in the show notes?Side-Hustle Success: Limited free spaces available at this post: CLICK ME
(If you’ve missed out, still comment and we can let you know if free spaces are still available elsewhere, or send you a discount coupon)

I don't know about you but I get SO frustrated when I hear business mentors and marketing strategists giving business advice online, who seem to assume that everyone has 12 hours a day, seven days a week that they can pour into their business. It doesn't take into account anyone wanting to start a business with limited time.

At least I assume that that's what they're saying, because when they talk about all the things that you HAVE to be doing, otherwise you're leaving money on the table and you'll never be successful in business, there's no way you can jam all of that in if you've got limited time.

In today's episode, I'm going to talk to you about starting a business with limited time.Whether that is because you're starting it as a side hustle, you have household responsibilities, you are unwell, or some other reason, I want to help you create business growth and sustainable profitability as quickly as possible with that limited time.

Let's dive into this juicy practical episode about starting a business with limited time!

If you haven't yet heard me speak about the hours that I work in my business, you may not realise that at this point, I am still working less than 20 hours a week in my business.

A big reason for that is because I had surgery in 2021 that was a result of some very terrible health issues, and my recovery from that surgery was terrible. For about eight weeks, I ended up unable to do more than half an hour a day. That was it.

Then for another eight months, I worked less than eight hours a week in my business.

I have absolutely been running my business on a very limited time.

... Show notes in full are at: tashcorbin.com/402

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Join the Heart-Centred Soul-Driven Entrepreneurs:
facebook.com/groups/hcsde

Let me know your thoughts via our Text FanMail!

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Full article and links available at: tashcorbin.com/401

Here for the links mentioned in the show notes?

Episode 336: The most common gap in our client attraction process - tashcorbin.com/336

Core Messaging template - tashcorbin.com/coremessage

Do you believe that your business would be far more successful if you could just improve your reach and grow a bigger audience?

Are you struggling to get the algorithms on your side and get your content reaching the right people?

That's what we're going to solve in today's episode of the Heart-Centred Business Podcast!

In today's episode, I'm sharing with you some very creative ways that you can improve your reach and get in front of more of your ideal clients.

Before I share with you these creative ways to improve your reach, I want to say that for most people in online business, you don't JUST have a reach problem.

When it comes to getting in front of your ideal clients and making sales, there is more to the story than just getting your offers in front of more and more people.

Sometimes we can get very fixated on reach and conversion in our business.

But there is a gap between them that we need to fill.

If that is something that you would like to explore, I highly recommend you check out a previous episode of the podcast where I talked about the most common gap in many people's client attraction process, and how many people are ignoring the nurture and invite stages of their client attraction process in favour of trying to grow their reach. Watch, read or listen at: tashcorbin.com/336

It's important that you fill that gap first, because if you're making zero sales when you're only reaching a tiny audience, then if we multiply that audience by 100, you're still going to make zero sales... zero times 100 is still zero....

Show notes in full are at: tashcorbin.com/401

Follow Tash on Facebook: https://facebook.com/tashcorbincoaching

Join the Heart-Centred Soul-Driven Entrepreneurs: https://facebook.com/groups/hcsde

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You can find an index of the questions, along with all the links and information for each person who asked a question, in the show notes: tashcorbin.com/400

Welcome to the 400th episode of the Heart-Centred Business Podcast!!I recently found out that only 11% of podcasts make it to 50 episodes, and a further 90% of those do NOT make it past 100 episodes.

Even just the fact that this podcast is still going means that it is in the top 1-2% of podcasts in the world… simply because I keep recording it! In fact, you only need 21 episodes of a podcast to make it into the top 1% these days.

LESSON: You don’t need to record too many podcast episodes for you to be more tenacious and have more staying power than other people.

To celebrate 400 episodes, I recently asked listeners of the podcast to submit questions for this special episode.

We have some fantastic questions about podcasting, business, accessibility, social media, and more.

We are going to have some fun conversations today!Full breakdown of the questions and question-askers can be found here: tashcorbin.com/400

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Full article and all relevant links are available at: tashcorbin.com/399

Here for the links referenced in the show notes?Share your thoughts, comments and questions on the #PinnedPod post in the Heart-Centred community: CLICK ME

Welcome to the first Podcarpet episode of the podcast! As I record this episode, I'm sitting on the carpet in my office, chilling out, excited to talk to you about the benefits of bootstrapping.This format of podcast episode is something that I'm going to smatter throughout the podcast as we move forward. They're more informal episodes where I just want to share an insight or start a conversation without having completely figured out the concept yet.

They may even bring up more questions than answers!Some of these conversations have stemmed from Facebook Lives that I've done. But wanted to bring them to the podcast so that we can dive a little bit deeper, start some epic convos, and just have a little carpet time together.

The whole premise behind doing these pod carpets is to have an exploratory conversation about a particular topic or a question that's come up...

This first one starts with a moment of gratitude.I recently did a webinar where I was talking about how grateful I am that I didn't have a lot of money when I first started my business.

I really do believe that if I had had $20,000 to start my business, not only would I have spent that money on things that wouldn't have moved me forward... but it would have also slowed down my progress in starting my business.

...

Show notes in full are at: tashcorbin.com/399

Follow Tash on Facebook: https://facebook.com/tashcorbincoaching

Join the Heart-Centred Soul-Driven Entrepreneurs: https://facebook.com/groups/hcsde

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Full article and all relevant links are available at: tashcorbin.com/398

Here for the links referenced in the show notes?Grab my quarterly planning process and template: tashcorbin.com/qplan
Join the waiting list for the next year's planning system: tashcorbin.com/planner
My previous podcast about income tracking: tashcorbin.com/385

How on earth do you get so much done, Tash?

Do you really work less than 25 hours each week? Surely not, I see you everywhere!

These are some of the most consistent things I hear whenever I talk about productivity and hours of work.

AND YES - I sell a planning system, so I have a bit of a bias towards using a planner to know what you're doing when you sit to get work done.

BUT I'm not talking about the bigger system today. Instead I want to focus on the core of my productivity, which I believe can be attributed to the way I start and end my day.

SO - in this episode I'm sharing my morning and end of day routines that boost my productivity. That way, if you want to try some of these out for yourself, you can!

Ready to boost your productivity with some simple ways to start and end your day?

Let's do it, shall we? Let the productivity pod... BEGIN!

These are my top productivity boosters, that I use at the start and end of my day... most days.

Let's start by covering the end of day first, because my end of day routine feeds into my start of day routine on the next day that I work in my business.

Firstly - I have the same end of day routine, no matter what time I finish up! Some days, I'm finished my day by 10am... because my key tasks are DONE, and I get to decide if I want to dive into more, or if I'm done. The end of my work day can be at very different times of the day, but I always end off with the same little closing down routine:

Tracking my income: I calculate and track my income received since my last income tracking (generally the end of the previous day).
Quick journaling: Usually this is simply 2-3 sentences about how I'm feeling. The prompts vary, but it's generally about my output (what I've done today) or my outcomes (what results have come in today).
Tomorrow's priorities: I flip to the next day of my planner, and I write down my top three actions for the next day. This is particularly important, because that sets up my 'start of day' routine for the next day (as you'll see in the following section).
Laptop shutdown: Once I have my top 3 tasks for the next day, I shut down my computer. YES, every day, I close all the tabs down. I shut down properly, and then close the lid of my laptop.
Planner on top: My final step - I pop my planner on top of my laptop. I'm literally making it impossible for me to open my laptop the next day without picking up my planner.

My end of day routine is something that's taken years to refine... but it works so well for me.

Why income tracking and...

Read the full article at: tashcorbin.com/398

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Read the full article of this episode and access all links: tashcorbin.com/397

This episode of the podcast is a short and sweet one.

But it's a very juicy one, because sharing the biggest red flag I avoid when choosing a business coach. Of course, I'm also going to tell you how to spot that red flag in what they are teaching online.

There are plenty of things that give me the ick, because there are plenty of mediocre and quite frankly dodgy business coaches out there... and I think you'll be surprised by the biggest red flag I look out for!

PLUS I can't wait to hear if it's one you look out for as well... and I have a special invitation for you to test and question me!

SOUND LIKE FUN??

Let's get into it!

Here for the links referenced in the show notes?

Come and ask a question: tashcorbin.com/question

I'll be honest - there are plenty of things that turn me off from business coaches, mentors and gurus.

Especially these ones:

Toxic marketing: bypassing people's consent in their sales and marketing process.
Agitation-based messaging: Share giant results and minimise the effort required to get them. This makes audiences feel inadequate, because they haven't done this one little thing that would create massive results... all they need to do is work with the coach and BOOM their life will be fabulous. So much ick!
Hustle-oriented messaging: Particularly coaches recommending the 5am club. A lot of 'hustle' content is created by straight white men (with wives who take care of all the household responsibilities) for straight white men (with wives who take care of all the household responsibilities). They say it's applicable to everyone, but they're coming from a privileged position that they can't even see is privileged. You've likely heard me say, "I care not for sunrises". I love a sleep-in, thanks!

... Keep reading AND access all links: tashcorbin.com/397

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Full show notes and article: tashcorbin.com/396

Here for the links mentioned in the show?
Grab the core messaging document and training: tashcorbin.com/messaging
Grab the client testimonial guide: tashcorbin.com/collect
Podcast: Should you be transparent with your prices? tashcorbin.com/393

On with the show!
I don't know about you, but I have had a task on my list for years: collect and share client testimonials.

Whilst I do have some testimonials here and there, I don't share client testimonials or results on socials or in content consistently. So people ask me about that a bit, and ask if I'm worried about the sales I'm missing out on by not using them.

I thought for this episode, we could have a conversation about some of the benefits and risks of using client testimonials, and why I actually choose NOT to use them in my business in the way other people do.

Let's dive into this one, shall we?

Let's talk testimonials!

A client testimonial is usually a story about working with you in your client's words. For example: "I worked with Tash and before doing her program, working with her was such a joy and she really understood me." And then there's the name and photo of the person who gave that testimonial. They are literally giving testimony as to the experience of and results from working with someone.
A client result is where the mentor or provider shares a result that a client has achieved. This is often done through the lens of 'celebrating them' - e.g. "I want to celebrate my client who just went from here to there. So proud of you." These tend to be shared in a variety of ways - sometimes with the person's name, sometimes without... sometimes they are tagged... but not always.

It doesn't always have to relate to a financial outcome - it could be that someone has finally published their book, or got their course out into the world or they've just finished their launch with 15 sales.

Here's my take on sharing client results:

Where that client result is something that you do not promise, I don't believe it is ethical to share that result. Where that client result is dependent on undisclosed existing results, assets, or additional work and investment, I also don't feel it is ethical.

There are a number of reasons why:

How do we know that that client result is actually verifiable and real, especially when their full name isn't included and they aren't tagged? It's so easy for those results to be faked.
The use of those client results, especially where they are wildly out of the ordinary, is part of an agitation marketing strategy. Seeing someone else's result, that is almost unimaginable for you to achieve (and certainly not quickly) makes your audience uncomfortable. And it's done on purpose. The goal is to create agitation about the existing state they are in.

... read the rest at tashcorbin.com/396

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FULL SHOW NOTES AND ARTICLE: tashcorbin.com/394

Here for the links referenced in the show?

Webinar-related podcast episodes:

Are you giving away too much for free? tashcorbin.com/392
Which is better - webinars or challenges? tashcorbin.com/374
How to structure webinars to convert tashcorbin.com/249
Are webinars dead? tashcorbin.com/224

Check out all the details of the next Client Attraction Challenge! I hope you can join us.

Eeek! I felt a little uncomfortable recording this episode about charging for webinars, because it goes against the grain of consistent advice from other business mentors. But I think it's an important topic to cover with some depth.

Let's discuss why I don't (often) recommend charging for webinars.

I know there's a groundswell of charging people for webinars, and it's commonly said that if people buy one thing from you, they're far more likely to buy another thing. There is a lot of logic behind why charging for webinars is such a good idea and why it is believed to be an amazing strategy.

But some of that logic is outdated. And a lot of the data is flawed and not relevant to our businesses today.

I'm going to lay out why I don't generally recommend it, and what I would recommend doing instead.

And yes, I'll probably regret recording this episode because I'm going to get a bunch of #buttashes. But I am totally up for that conversation. Have a listen, and we can continue the conversation over on Facebook or Instagram.

Let's do it shall we?

The common reasons for charging for webinars - and myths debunked
Specific strategies that work better for online businesses, and working with marginalised people
The business case for when to charge for webinars and challenges
Why I'm charging for the next Client Attraction Challenge

FULL SHOW NOTES AND ARTICLE: tashcorbin.com/394

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Full show notes and links are at tashcorbin.com/395

Here for the links referenced in the show?

Submit your question for the podcast - tashcorbin.com/question

Check out the Heart-Centred Business Conference - www.heartcentredbusinessconference.com

Check out the Heart-Centred Virtual Business Conference - www.heartcentredbusinessconference.com/virtual

ON WITH THE SHOW!

Can you guess which asset I've built in my business that I get asked about the most?

The one that people desperately want to replicate, and know exactly how I did it?

The one that people want to know exactly how they can do it too?

And yet, it's the one thing I don't recommend anyone else does in online business, especially not in the early stages...

Starting and facilitating a free Facebook group.

This is going to be such a juicy episode, because so many people assume that I recommend having a free Facebook group as a marketing strategy. But I actually actively try and dissuade everyone from doing it!!!

Why? What?

BUT TASH! WHY?

Let's dive into this one. Trust me, you'll want to understand this in depth....

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Full Shownotes available: tashcorbin.com/393
Here for the links referenced in the show ?

Join the Client Attraction Challenge - tashcorbin.com/client

Grab the free Core Messaging template - tashcorbin.com/coremessage

EPISODE SUMMARY:
Before we dive into this week's podcast episode about transparent pricing... a BIG WARM welcome back!

What do you mean BACK, Tash?

Well.... technically we had a short hiatus of podcast episodes, so we could finalise our transition to a new platform (Buzzsprout)*.

But Didi and Grace on my team (and the fabulous Buzzsprout helpdesk) got it moved SO QUICKLY, you might not have even noticed!!

To celebrate our new platform and the retooling of the Heart-Centred Business Podcast, I have two treats for you:

Treat 1: You'll be getting extra podcast episodes!

We're releasing multiple episodes a week for the next few weeks to give you some extra episodes, extra practical advice, and some new tools and templates that you'll be able to download with the episodes.

The episodes will be shorter and sharper because when it's audio only, I can get straight to the point and edit myself as I go. Win-win.

Treat 2: The Client Attraction Challenge is back!

The Client Attraction Challenge is a week-long program in which we nail the important foundations of your business and marketing in a way that has you applying it immediately, attracting warm leads, and making sales to clients in your business as quickly as possible. We sort your niche, messaging, offers AND marketing all in just 5 days!

It's $150 AUD, BUT if you join before the 10th of April, you get it for half price! The Client Attraction Challenge has a dedicated Facebook community, feedback threads and live Q&A sessions, as well as co-working.

OKAY... NOW ON WITH THE SHOW!

Have you ever been excited to find an offer that feels perfect for you, but you can't find the price? That feeling of excitement turns into frustration when you don't know how much it is, and whether it's in your budget!

This episode unpacks it all:

The reasons for secrecy around pricing
What I recommend in relation to secret or transparent pricing
How the need to keep your prices secret helps you to figure out exactly what's missing in your strategy and messaging...

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Full Shownotes available: tashcorbin.com/392

Fair warning – this is the last #tashmas episode of the podcast for this round…. which means:

It went longer than the others – but it’s also more in-depth as I’m answering a complex question with a thorough answer
I got pretttyyyyy passionate about this one – we have heard several horror stories in our community these past few months from members who have given a lot of money to people who used and taught agitation-based marketing, along with other toxic and manipulative practices. I couldn’t help but get passionate to be honest, because I had those people and their stories top of mind at the time.
I cry at the end, and that means for some reason, I say ‘Let me know if you have any questions’ at least times – I think my brain started to go a little haywire at the end. Hopefully you can laugh at it!

So what are we talking about?

At the core of this episode, I cover how to navigate the fear of giving away too much information, or helping people too much for free. I receive questions about giving away too much free information regularly inside my programs and on FB Live Q&As, so I thought it would be helpful to give a particularly thorough response and explanation as to why I approach it differently.

This also means I need to cover:

How to share your ‘value’ without giving away too much information
How to navigate telling your ‘secret’ insights for free, or holding them back for paying clients only
The difference between outcome-only marketing, and process-forward marketing, and the layers of consent, logic and emotion in decision-making
How to navigate all of this through a heart-centred and consent-based marketing perspective.

It’s a juicy one – so let’s do it.

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Full show notes available: tashcorbin.com/391

It can be such a bummer to hear it – but you’re probably wasting quite a bit of your time in your business.

But it’s totally understandable, and it’s super-common – there is so much conflicting advice about what works, what you need to focus on, and what you should be doing in order to achieve your goals… so it all just adds up to a lot of BUSY time.

NOT FROM ME – in this episode of the podcast, I am helping you to identify strategies that may be eating up a lot of your time, but aren’t a priority. Whether that be because they aren’t appropriate for your model or stage of business, or the return for the time isn’t as strong as other actions… or another reason.

Let’s streamline it!

AND OF COURSE – let’s keep this conversation going, because time-wasting and time-saving conversations always end up with some spectacular insights and ideas being shared.
Head to THIS POST over on my page to be part of the conversation – tell us what you’re going to stop doing, share insights … and feel free to tag anyone you think will be interested in the Time-Sensitive Business Strategy workshop!

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Full show notes available at tashcorbin.com/390

Just because something is simple, doesn’t mean it’s not valuable.

Simplicity can be MORE valuable in a lot of cases, PLUS that simplicity when repeated, creates predictability… which we adore as potential buyers.

So in today’s episode I’m sharing a very simple, but very effective structure for weekly or regular emails to your mailing list – your newsletters. I walk through the sections, some tips for each, and why they are so brilliant.

Powerful and practical, without creating unnecessary complexity. Spectacular.

Your free gift for this episode!!

Grow your audience (with a SPECIAL mention that the invitation within the training is real, it’s legit, it’s valid, and I want you to take it up!!!!)
Grab your free gift at tashcorbin.com/audience

And don’t forget to join the conversation for your mega draw entry and to connect with other listeners!

Come to THIS POST on my FB page and ask questions, share your a-has… or tell us how you structure your newsletter! Give any tips or things you like to see in emails as well.

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Full show notes available at: tashcorbin.com/389

Reading that title makes me twitch a little – because I know that big income numbers are used as a strategy in marketing to ‘create desire’ without giving the detailed information needed to ACTUALLY understand and implement any changes.

BUT THAT IS NOT WHAT I DO IN THIS EPISODE! I promise!

I’m giving you a break-down of the things that went into my first $20k month, not just the quick and teensy FB marketing strategy.

I’m also giving you the detailed strategy. Not just a vague idea… all of it!

Let’s dive in!

Shall we work together 1:1 to refine your marketing strategy and confirm your foundations?

That’s the gift for this #tashmas episode of the podcast! YAY! Simply come to this post: CLICK HERE and tell me your biggest frustration about marketing on social media.

Thank you for ALL of your support during this round of #tashmas and for the Heart-Centred Business Podcast – if you love it, please subscribe and review! It makes a big difference to helping get this in front of other people who could benefit. Thank you.

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You might be wondering why I specifically focus my work to support women and non-binary folk…
Or why the Heart-Centred community and my conferences are for women and non-binary folk only…

So I wanted to share that with you today, on International Women’s Day, to give more insight and context to that decision.

I don’t make that decision lightly – and it does mean I get push-back from time to time. But my decision is clear and my resolve is strong (for now), that it’s absolutely needed.

PLUS I have a very tangible and free way I can support the women and non-binary listeners today!

I would LOVE to follow you! And … we can all follow each other to provide really practical support, but ALSO because if there’s something I want or need to buy, I would rather buy it from a member of this community than from ANYWHERE else… And I know lots of people feel the same way.

Come on over to THIS POST and share a 2-3 sentence introduction of your business, and the link to your FB Page or Instagram profile – whichever you’d prefer us to follow.

Tashmas Day 9 is about social media and how I built my business with a 20-mins-per-day strategy, so that will help you ensure you’re making the most of the extra followers too!

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OH THE IRONY OF THIS EPISODE!

This episode of the Heart-Centred Business Podcast is one that I will remember forevermore – why? Because in it I share the KEY to effective content marketing, and yet the delivery of these Tashmas Episodes of the podcast have been ANYTHING BUT aligned with that exact key!!!

It’s one of those moments where I get to demonstrate how human I am, and that even though I know exactly what works, and how to get it right, even I don’t get it right all the time.

So listen along, and have a chuckle at the irony, that the very thing I’m telling you to do in order to make your content more effective, I failed to do in getting this episode into your ears.

THANK GOODNESS you don’t expect perfection from me… right???

It’s a valuable episode, and one I think you’re going to enjoy!

It’s time for us to work together 1:1 – and we are going to NAIL your content marketing strategy together!

Head to this link: CLICK ME

And in the comments of the post let me know one thing you know you need to be more consistent with in your content marketing, and how are you going to do that!? Your comment will be entry into the prize draw to win a VIP 1:1 mentoring session with me, specifically focused on nailing your content marketing strategy, and how you ensure your content is doing its job in attracting and converting clients, and building trust and relationship with your audience.

HOW EPIC! I can’t wait to read your answers – AND if there are some recurring themes, I will be sure to include future podcast episodes to help out as well.

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Chances are, if you’ve listened to me talk about marketing before, you’ve heard me talk about the Client Attraction Process.

It’s a structured way of understanding and improving the journey that people take from finding you somewhere, somehow, to eventually buying from you. By breaking it down, you’re more likely to be able to spot the bottlenecks in the flow, but you’re also LESS likely to get overly focused on the thing that contributes the LEAST to your business growth and sales (REACH).

This episode is a PERFECT follow-on from Tashmas Day 4 – and will help you self-assess where you can focus your strategy to increase sales (without necessarily having to get in front of more and more strangers on the internet!!!)

I’m running the 5-day Client Attraction Challenge again!!!

And it’s particularly exciting because it’s going to have its own community this time around… and it’s been updated and improved to be EVEN MORE effective and EVEN MORE streamlined in helping you to attract and convert clients from online channels… in just FIVE DAYS.

Join now at tashcorbin.com/client - the sooner you join, the cheaper it is!

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I am 100% sure that tracking my income daily is responsible for some major breakthroughs with my mindset towards money (especially my capacity to make and KEEP money).

But I had resistance to it at first, and I struggled to be consistent.

So I wanted to share more about that in this episode of Tashmas podcasts, because I know it is a common challenge and resistance point for others.

Dive in below!

If you’d like to give regular income tracking with Progress Art™ a red hot try… enter to WIN one of my Progress Art™ colouring books!!!

Enter here by sharing your income goal, OR letting us know what your main resistance is to tracking, and what you’re going to try: CLICK HERE

Want to buy the book?Grab your copy at: tashcorbin.com/progressart
And if I may also make a suggestion, it pairs PERFECTLY with my 30-day Business Blast program: tashcorbin.com/udemy

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You can find the show notes and links at: tashcorbin.com/384

It sounds like a country song... but it's a spectacularly practical episode for #Tashmas Day 4 that will save you time and heartache.

Do you REALLY have a reach problem?
Where do you need to focus your energy when marketing, to create the biggest shift in results?

I'm breaking it down, and spreading the news - you don't need to listen to the reach preachers!

I've got a new and improved, up-to-the-minute version of my Fast-Track your Business training!Grab your copy and get your business growth accelerating - tashcorbin.com/fasttrack

Want to learn the boosty posty strategy, including all the key ways you can make it work for you?That's exactly what I'm presenting at the Heart-Centred Business Conference!!!
Grab your ticket and use coupon code POD50 to get $50 off at www.heartcentredbusinessconference.com/virtual

It's time to get chatty chatty!!! Come and join the conversation on Facebook - I'd love to answer your questions, hear your insights... and help you tune out the panic pushers and reach preachers so you can focus on what's REALLY going to create results (without having to become an agitation marketer or panic pusher yourself!)
CLICK HERE

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You can find the show notes and links at: tashcorbin.com/383

What if I could tell you ONE key to look out for, that will give you an accurate assessment, very quickly, of whether someone was a brilliant service provider or not?

It's a secret way to see what model of marketing they use, and what they are most focused on - is it delivering for clients... or is it something else?

It's not a secret anymore!! Just listen to Day 3 of #tashmas and you'll know how to spot it - AND you will also know how to become a more effective service provider in the process. HOW POWERFUL IS THAT?!?!

I want to answer YOUR questions!Let's get them answered on a future podcast episode - simply submit your questions and details here: tashcorbin.com/question

Let's discuss this over on Facebook - ask questions, share insights... I adore these conversations.
CLICK HERE

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You can find the show notes and links at: tashcorbin.com/382

Ever get the feeling that you're just not cut out for online business?

Or maybe you worry that everyone else has it figured out... but you're still struggling...

Well - it's not you who needs to change, and you are the PERFECT person to run your business. I promise!

It's Day 2 of #Tashmas and it's time for you to stop tying yourself in knots, bending and shaping yourself to fit business models and strategies that weren't made for YOU.

OMG I'm coming to Sydney and Melbourne!
Grab your ticket to the one-day retreat of your choice, or request a different city at:
https://tashcorbin.kartra.com/page/funnelvip

Early bird prices close at the end of #tashmas on 12th March.

And let's keep this conversation going!
Come on over to this post and ask questions, share your lightbulb moments... and I would love to hear one way that you are going to experiment with aligning your business to YOUR strengths and YOUR needs... so excited to read your insights - CLICK HERE.

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You can find the show notes for this episode at: tashcorbin.com/381

YAY! #TASHMAS IS HERE!

This round of Tashmas is being delivered via the podcast - so you can listen on the go, and I can share these practical strategies and ideas with you efficiently, without getting distracted by the comments and taking an hour and a half each day of your time. (It was fun, but it was probably not a great idea).

We are KICKING OFF with Day 1, and it's a practical episode to help you build a fabulous network as an online business owner.

Want to win a FREE ticket to the Heart-Centred Virtual Business Conference?
Share what you're most keen about gaining from conference on the entry post here:
CLICK ME

Want to check out all that this spectacular event has to offer?
Head to www.heartcentredbusinessconference.com/virtual today,
(And if you decide to buy a ticket, use POD50 at checkout to get $50 off!)

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FULL SHOW NOTES: tashcorbin.com/380

In today's episode, I'm going to share with you three untapped audiences that you need to get in front of... and they may not be what you think you need to tap into for audience growth.

Before we dive into today's episode, I will also let you know that this episode is brought to you by the Heart-Centred Virtual Business Conference, which is happening on the 6th and 7th of March 2024.

This conference is an amazing opportunity for you to be in the room with brilliant, light-hearted entrepreneurs who want to see you succeed, and to learn from our spectacular speakers.

This online conference is not a sit-and-listen event. This is your opportunity to get your business in the spotlight, build your network with amazing supportive people, and grow your audience.

You can find more information (plus a coupon code to get $50 off your ticket!) with the show notes of today's episode.

Show notes in full are at: tashcorbin.com/380

Follow Tash on Facebook: facebook.com/tashcorbincoaching

Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde

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In today's episode, I'm talking about your value proposition! Specifically, I'm going to share with you three keys to creating a stronger value proposition.

If you understand what value proposition is and you want to strengthen yours, this is going to be a good episode for you. If you have no idea what I'm talking about when it comes to value proposition, it's even more important that you listen to this episode, because it's one of the core foundations of your business.

It helps you to ensure that you are talking about your products, services and business in a way that connects with people's desire to invest in working with you.

It's the connection between someone thinking your offer looks cool, and someone actually buying it because they perceive it as valuable to them.

Show notes in full are at: tashcorbin.com/379

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In today's episode, I'm going to be talking to you about the fact that, yes, sales can be horrendous... but it can also be awesome! And I'm going to share with you how to have more of the awesome experience than the horrid, so that you can make more sales online.

If you find yourself in resistance to sales, or you've had some negative experiences with sales and you'd like to avoid it altogether, this is going to be a really helpful episode.

Show notes in full are at: tashcorbin.com/378

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In today's episode, I'm going to be answering a question from one of our listeners - the fabulous Adrienne. This question is in relation to knowing that your niche is actually your ideal client and can be profitable.

The core question that we need to answer here is: Is your niche viable? Or is your niche just needy, and therefore they want free stuff from you, but it's not profitable as a business model?

That is the question we're going to be answering.

Show notes in full are at: tashcorbin.com/377

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Do you find social media is a little more challenging for you because you identify as being introverted, shy, or not having that raging out-there personality that seems to get the most traction online? Have you decided that because of who you are, social media isn't necessarily the right platform for you? That social media isn't made for shy people?

If any of that resonates for you, I want you to pay attention to this week's episode, because in it, I'm going to share with you how to be more magnetic on social media - even if you're shy, introverted, or feel like social media is made for all the loud people and the quiet people don't get a turn.

Whatever is coming up for you, I want you to pay attention to this episode because I think it's going to be really powerful.

Show notes in full are at: tashcorbin.com/376

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It is time for you to stop following everyone else's advice. Stop trying to be a cookie cutter of every guru that you follow online. It is time for you to build your OWN unique marketing strategy that fits your strengths, niche, and your business model.

If that is something you want help with, then this is the episode for you! In this episode, we're going to build your unique marketing strategy.

Show notes in full are at: tashcorbin.com/375

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In today's episode, I'm going to help you decide whether you should be running webinars or challenges. Which is better? Which is going to suit you more effectively?

If that's something that you've been thinking about, especially as we step into the new year, this is going to be a really helpful episode.

I also quickly want to say that it's no surprise to me that this is a question that I get asked quite regularly. Because people who teach challenges are very quick to present all the evidence of why challenges are better. And people who teach webinars are very quick to present all the evidence of why webinars are better.

The good news for you is that I teach both! I don't have a vested interest in which you choose, so hopefully you find that very reassuring.

We can dive in and talk about the pros and cons of each and you can make an informed decision. How's that sound?

Show notes in full are at: tashcorbin.com/374

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I'm going to start this podcast a little differently by giving you a quick heads up: you may be using a very common phrase or instruction in your webinars, presentations, speaking gigs and events, that is actually not an inclusive practice and isn't supporting different learning styles.

If inclusion is important to you in your business - and especially if you want to ensure you are being friendly and inclusive to neurodivergent people and people with different learning styles - you might want to listen up.

In today's episode of the podcast, I'm going to share with you how to ensure that you have inclusive learning practices, while also learning more about yourself.

I will explain all of this in this episode of the podcast.

Show notes in full are at: tashcorbin.com/373

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In this episode, I am joined by the amazing and magickal Christine Collins, and we're talking about messaging and mindset!

I love Christine because she has helped me with her hypno-pothecary, which is this amazing hypnosis audio library full of powerful hypnosis audios, and I love listening to little ones here and there. They get me in the right mindset, they help me to overcome some of my blocks, and they're absolutely brilliant.

I'm also part of her Magick and Creation program, which is brilliant for bringing together that magickal manifesting side of being a business owner and sharing what it is that you have to offer in your creations, as well as some really tangible and practical ideas and advice

In this episode, we're going to be talking about magickal messaging and mindset. I really wanted to have this conversation with Christine because I absolutely love her magickal mystical take on a lot of the things that we do as business owners.

Christine also shares her fabulous freebie, Neuro-Informed Messaging. You can grab the link in the show notes of today's episode.

Show notes in full are at: tashcorbin.com/372

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In today's episode, I'm going to teach you how to write better offers!

I guarantee you that this week's episode will be shorter than last week's episode, but it will be just as practical, powerful, and valuable... we will just get through it in a shorter amount of time!

I'm sure that you agree, though, that last week's podcast episode was spectacular. I've had a lot of great feedback about it already.

I KNOW that it's going to help you make more sales. And this episode is going to do exactly the same thing.

Show notes in full are at: tashcorbin.com/371

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This is a super special release podcast with the fabulous Leonie Dawson, because Leonie’s Academy is DOUBLING in price on 1 December 2023 - and I wanted to make sure that you don't miss out on joining Leonie's Academy for just US$99 per year!

I haven't gone off my podcast episode numbers for YEARS! But I just had to do this special episode to share the big news about Leonie's Academy price increase, AND so that I could pick Leonie's brain about some juicy business strategies.

In this episode, Leonie and I are talking all about making sales, and we'll be diving deep into Leonie's business model, because it's a very different business model to my own, yet there are so many things we absolutely agree on when it comes to business and marketing.

Make sure to check out Leonie's Academy before the price increases. My affiliate link can be found in the show notes of today's episode!

Show notes in full are at: tashcorbin.com/leonie

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In today's episode, I'm going to help you identify the number one sales call mistake and how to fix it.

If you have been avoiding sales calls because you can't get them to work, or you're running a lot of sales calls and people seem to be interested but you're not getting the sale, then this is going to be a really helpful episode for you.

Show notes in full are at: tashcorbin.com/370

Follow Tash on Facebook: facebook.com/tashcorbincoaching

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In today's episode, I'm talking about how you can move forward from the spaghetti stage of business.

When I say spaghetti stage, I mean that time in your business when you feel like you're constantly throwing spaghetti at the wall and trying to see what sticks. You're not necessarily feeling like it's particularly strategic or effective in getting you to your business growth goals as quickly as possible.

If that is something that you're feeling at the moment, or you would like to know how you can ensure you get out of spaghetti mode as quickly as possible, this is going to be the episode for you.

Show notes in full are at: tashcorbin.com/369

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In today's episode, I'm going to answer the big question: what do you do if you want to burn it all down?

I don't know what's going on with the moon or with the energy at the moment, but this conversation has come up quite a few times in the last couple of weeks. I thought this was a really brilliant opportunity for us to have a conversation about what to do in this situation and how to get clarity on moving forward.

If you've been in this situation, or if you're currently there, you're going to find this a very helpful episode.

Show notes in full are at: tashcorbin.com/368

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In today's episode, I'm going to give you eight tips on how to write more effective sales pages!

If you use a sales page to sell your VIP services, packages, online courses, memberships, or products (particularly if it's digital products and service-based business offers), then this is going to be really helpful for you.

Show notes in full are at: tashcorbin.com/367

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In today's episode, I'm helping you prepare your business for the end of year!

As we come into the end of the year, there are lots of things to think about - including getting ready for the holidays, whether you're going to be taking time off or not, whether you'll be doing any launching or promotions over that time, whether you participate in all of the sales, etc.

There are so many decisions to make, and we want to make sure that we have a clear plan of what you are going to be doing for your business and how you're going to make sure that it's all taken care of without burning yourself out, feeling like you don't get a break, and starting to resent your business.

We've got lots to cover in this episode!

Show notes in full are at: tashcorbin.com/366

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In today's episode, I'm going to share with you ten questions that I recommend you ask before buying an online course or membership.

We're going to do a little vibe check to make sure it's the right fit for you, and help you to discern between what is going to be really helpful and a good investment, and something that may be a shiny object or a waste of your money.

Show notes in full are at: tashcorbin.com/365

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In today's episode, we are talking about entrepreneurial shiny object syndrome.

Shiny object syndrome is that feeling that there's always something new that you need to learn about, there's always something new that you need to buy, and there's always something else between you and your business growth goals.

In this episode, we're going to talk all about how to make sure that you're making your investment decisions from the right place, and how to discern if it's shiny object syndrome or not.

Show notes in full are at: tashcorbin.com/364

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In today's episode, I'm answering the question: D*o you really need to be in a business mastermind?*

The ultimate answer is no, you don't. But what I want to share with you in this episode is how to decide whether a mastermind is the right fit for you right now, as well as the different types of masterminds that are available and when there might be some signs that it's time to jump into one.

I've already answered the primary question - no, you don't always need to be in a mastermind. It's not something that is non-negotiable when it comes to growing your business. I've seen that said a few times and I would hesitate a guess that that person runs a very expensive mastermind and that's why they're telling you that you have to be in one at all times.

However, there are some deeper things that I'd love to explore further in this episode.

Show notes in full are at: tashcorbin.com/363

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In this special spotlight episode with the amazing Laetitia Andrac from Essential Shift, we're talking all about intuition, ideation and creation.

Laetitia is an author, speaker, award-winning entrepreneur, and a mother of two children. As an energetics and strategy business mentor (a ‘business doula’ as she calls herself), she helps women leaders and entrepreneurs in creating and growing a soul-aligned business, career and life without burning out.

Show notes and links are at: tashcorbin.com/362

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In today's episode, I'm sharing with you copywriting tips for heart-centred entrepreneurs.

If you are struggling to write compelling content and great copy for your business, and you want some copywriting tips and strategies to improve, then this is going to be super helpful.

Show notes in full are at: tashcorbin.com/361

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In this episode, I'm talking about the divide between embracing structure and organisation versus creativity and freedom.

If you feel like there's a bit of a battle going on for you, or you're avoiding structure and organisation because you want to maintain more creativity and freedom, I think this is going to be a really powerful conversation for us to have.

Show notes in full are at: tashcorbin.com/360

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In this episode, I am joined by the amazing Lien from The Big Exit, who will be talking all about your business exit plan.

Lien and I met at The Rose Farm with Denise Duffield-Thomas last December, and we had some really amazing conversations about exiting businesses.

As someone who has a personal brand and a few products that could potentially be sold off in my business, I had never thought about preparing my business for exit in advance. I always thought I would just cross that bridge when I came to it.

But Lien and I had such fascinating conversations that I just HAD to invite her onto the podcast, because I think a lot of us just assume that we're going to be running our businesses forever and we're never going to want to leave it. However, even if that's the case, there are still some things that we can do to ensure we're building the foundations of our business and getting everything really solid.

Lien also shares her free quiz to help you determine whether your business is ready to be sold, and provides you with some actionable steps to help you work on your business exit plan.

Show notes are at: tashcorbin.com/359

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In this episode, I'm going to share with you how to nail FB Lives for business.

We had this come in as a listener question, and I want to break it down into some really tangible practical strategies so that you can make sure that live video content is doing its job in your business.

Given that most of this is based on social media buyer psychology, meta algorithms and viewer buyer behaviour, this will also apply to Instagram Lives as a strategy (in most cases).

But full disclosure from me: I've never once watched an Instagram Live. Nor have I ever posted an Instagram Live.

There may be some nuances that I don't cover because I'm going to focus mainly on Facebook, but a lot of this will apply.

Show notes in full are at: tashcorbin.com/358

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In this episode, I'm joined by the AMAZING Amanda Heal who will be sharing a bit of her journey as someone who was born blind. We'll also be talking all about her experience keynote speaking, as well as some of the key themes she teaches, including courage and resilience.

Amanda is a resilience expert with an extraordinary life story. She survived being born 14 weeks premature in the 70s when such tiny babies were not deemed viable. She was so small, her father could hold her in his hand. The oxygen that kept her alive at birth damaged her eyes, leaving her totally blind.

Despite this, Amanda has continued to surprise people with her professional and personal achievements.

After graduating with Honours in Law from the Australian National University, she embarked on a 17-year legal career. In her spare time, she climbed to an altitude of 10,000 feet in Nepal and conquered her phobia of getting lost to travel independently, both within Australia and overseas.

In her keynote talks, Amanda shares her five keys to increasing resilience by building courage. When she's not speaking, she's a podcaster and the author of multiple books, the latest being Seeing By Vision, Not By Sight.

Show notes are at: tashcorbin.com/357

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Seeing By Vision Not By Sight: How to Discover Your Life's Purpose And Put It Into Action

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In today's episode, I'm going to talk about why you should practice saying "YES"!

We are so focused on saying "no" more often and building our boundaries and being really clear on those... but I think sometimes it costs us.

I've got a podcast episode for you today where I want to present the case for YES, and how practising saying yes more often can lead to some phenomenal opportunities.

Show notes in full are at: tashcorbin.com/356

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In this very practical and powerful podcast episode, I'm going to help you accelerate your list growth!

We know that your mailing list is one of the most important assets in your business. It has a direct correlation to income, so you really want to make sure that you're paying attention to this podcast episode and check out all the free resources linked in this episode.

Show notes in full are at: tashcorbin.com/355

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facebook.com/groups/hcsde

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In today's episode, I'm going to help you deal with those emails, direct messages and comments from people who seem to always want to get free advice from you... and it's starting to make you feel a little bit resentful.

How do you deal with people consistently asking for free advice? How do you prevent people from wanting to constantly pick your brain for free? And what strategies can you use to turn those people into highly qualified leads and potentially paying clients?

I've got ten really sexy tips for you...

Show notes in full are at: tashcorbin.com/354

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In this episode, I'm going to help you reduce your time marketing AND increase your results.

How cool is that? Less time marketing... and making more money!

I'm sure you're going to be as excited as I am to dive into today's episode.

Show notes in full are at: tashcorbin.com/353

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In this episode, I'll be answering the question: is bribing people to be on your mailing list even appropriate? Is it wrong?

I'm really excited to answer this question!

Show notes in full are at: tashcorbin.com/352

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Today's episode is about building a message that connects and converts!

Messaging is the thing that most people need help with when it comes to getting more clients online and growing their business, so I think this is going to be helpful for absolutely everyone.

Show notes in full are at: tashcorbin.com/351

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In today's episode, I'm answering a reader's question about whether something should be free or paid, and how to decide the difference between the two.

If you've been wondering how much to give away for free, and how to decide whether you should charge for something or use it for list growth, this is going to be super helpful for you.

Show notes in full are at: tashcorbin.com/350

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In this episode, I am interviewing multimillion-dollar business owner, Brigit Esselmont - the CEO and founder of Biddy Tarot!

Brigit and I will be talking about the origin story of her business, trusting your intuition in business, as well as her books, tarot deck and free resources.

Brigit is also one of the speakers at the Heart-Centred Business Conference in May 2023. You'll be able to learn from this amazing experienced multimillion-dollar-earning CEO of Biddy Tarot in person! As an extra bonus with this episode, you can get $50 off your ticket to Conference. Simply head to the show notes of this episode to grab the coupon code and checkout link.

Show notes are at: tashcorbin.com/349

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In this special Spotlight episode of the podcast, I am joined by the fantabulous Leonie Dawson!

Our conversation drifts around A LOT. We talk about brand loyalty, showing up authentically as yourself, what advice Leonie has for people who are resisting showing up and getting stuff done, and so much more.

We also talk about how to reflect who you are uniquely and authentically in your content and in how you show up online.

Leonie will also be one of our fabulous speakers at the 2023 Heart-Centred Business Conference! As an extra bonus with this episode, you can get $50 off your ticket to Conference. Simply head to the show notes of this episode to grab the coupon code and checkout link, and come meet the one and only Leonie Dawson in person!

Show notes are at: tashcorbin.com/348

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In today's episode, I'm answering the question: How do I encourage my mailing list to reply to my emails?

I will also be addressing a question from Zoie Stevens about getting people to open your emails and ensuring that they're delivered to their inbox instead of spam. But I also wanted to go deeper and talk about how to get your mailing list to reply.

Show notes in full are at: tashcorbin.com/347

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In today's episode, I'm going to share with you how to attract premium clients.

If you've been feeling like the type of people you are attracting into your business aren't a fit, aren't necessarily at the appropriate level for your work, or they aren't necessarily ready to invest at the level that you are looking for, then this is going to be a really helpful episode for you.

Prepare yourself: My advice is probably not going to be what you expect. It's not going to be those standard things that most mentors use in order to attract "better" clients. Instead, I'm going to challenge you to actually be a premium provider.

Tread carefully on this one! It is not going to be those superficial strategies.

Show notes in full are at: tashcorbin.com/346

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In today's episode, I'm joined by the amazing Emily Osmond who will be talking about business by design!

Emily is an international business coach, top-ranking podcast host (with listeners in more than 100 countries), and founder of the flagship membership, The Modern Marketing Collective, where she has helped almost 1,000 entrepreneurs to grow their dream business online.

This brilliant episode ended up taking a bit of a turn...

We started off talking about Instagram, why it's so valuable, some strategies to think of, and some common mistakes that people make... And then we ended up having a bigger conversation about building a business that aligns with your goals and your lifestyle, how to deal with some of the guilt and comparison-itis that comes when you need to take some time off from your business or you're not as focused on your business as you might normally be, and shaping your business model to work to your strengths, what you want to achieve, and what your goals for your lifestyle are (not just your financial goals).

I think you'll find this episode really valuable. There were some vulnerable moments and there were some really honest shares from both of us.

Emily will also be one of our incredible speakers at the 2023 Heart-Centred Business Conference! As an extra bonus with this episode, you can get $50 off your ticket to Conference. Simply head to the show notes of this episode to grab the coupon code.

Show notes are at: tashcorbin.com/344

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In this special Spotlight episode, I am joined by the fabulous Tarsh Bamblett (you may know her as Queen Acknowledgments), who will be talking about building a deeply personal business.

If you've been to an event or conference within Australia in the last couple of years, chances are you have seen or been witness to one of Tarsh's brilliant Acknowledgement of Country ceremonies.

Tarsh is a fierce and authentic speaker, presenter, activist and educator who is passionate about creating an experience for her audience that is inclusive and warm-hearted. She has developed workshops and healing programs aimed at connecting the mind, body and soul through culture, history and country via meaningful interaction, thought-provoking conversations and sharing the power of storytelling.

Tarsh will also be speaking at the 2023 Heart-Centred Business Conference! She will be presenting on Cultural Excellence, and we will get to learn from her and experience all of her amazing wisdom, as well as experience one of her Acknowledgement of Country rituals.

If YOU want to grab your ticket to the Heart-Centred Business Conference and see Tarsh speak, you can get $50 off your ticket as a bonus with this episode. Simply head to the show notes of this episode to grab the coupon code.

Show notes in full are at: tashcorbin.com/344

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In today's episode, I'm covering six major launch mistakes. But I don't want to just make it all doom and gloom. We're going to be focused on how to overcome those launch mistakes and what to do instead.

It's all going to be very positive, but I think it's important that we touch on these launch mistakes because I see these things being advised very often by other launch mentors.

I would recommend that you don't do them, so I'm going to give you things to do instead.

Show notes in full are at: tashcorbin.com/343

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In today's episode, I'm going to share with you seven different models of business leverage that you might like to consider when moving from a one-to-one model into a one-to-many model.

If you've been considering adding another leverage product to your business, or you want to be prepared and start thinking about what models you might move towards, this is going to be a super helpful episode for you.

Show notes in full are at: tashcorbin.com/342

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In today's episode, I'm going to tell you how to build an epic business network!

This is so important. I'm sure you know the saying in business, "It's not what you know, it's who you know" and in online business, that's even more true.

We need to get about building your business network so that you can experience the amazing benefits (including making more money, getting more clients, fast-tracking your business growth, and more!).

Show notes in full are at: tashcorbin.com/341

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In today's episode, we're going to talk about the belief that is required to be able to create, market and sell signature offers.

For those of you who don't know, signature offers are the BIG thing. Generally, it's a VIP offer, but it can also be a leveraged product or service.

It's the big thing that you want to be known for.

It's often high ticket, which means there are multiple layers of belief required in order for you to be able to offer, market and sell it with confidence.

That's what we're going to be talking about today!

If you're thinking about making some changes to your signature offer, you don't have a signature offer, or you're wanting to really scale up your signature offer, this is going to be super helpful for you.

Show notes in full are at: tashcorbin.com/340

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In this special Spotlight episode, I am joined by one of my favourite EFT practitioners... the amazing Claire Kerslake! Claire is here to talk to us about business mindset for ambitious people who set a very high standard for themself.

For those of you who don't know, Claire is an amazing EFT practitioner that I've worked with myself several times.

She helps women in business with mindset, getting stuff done and achieving their goals. She's especially skilled at helping those of us who are ambitious and set high standards for ourselves.

Summary of this episode and all links can be found at: tashcorbin.com/339

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In today's episode, I'm taking you on a behind-the-scenes journey of my experience with retreats.

Whether you've been thinking about going on a retreat or potentially running and selling one, this is going to be a really helpful episode for you.

Show notes in full are at: tashcorbin.com/338

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In today's episode, I'm going to share with you how to get more sales from social media.

If you feel like you're putting in a lot of time but not seeing a lot of sales results, this is going to be a really helpful episode for you.

Show notes in full are at: tashcorbin.com/337

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In this episode of the podcast, I'm going to be sharing with you the most common gap in our client attraction process (and I've used the word 'our' for a very specific reason).

If you are struggling to turn people who know you into paying clients, then this is going to help you identify the most common gap that we have in our client attraction process (which I lovingly refer to as CAP gaps).

Show notes in full are at: tashcorbin.com/336

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In today's episode, I'm going to share with you how to build a business on a budget.

Regardless of your reasons for wanting to have a lean business model and not have to spend thousands and thousands of dollars on start-up, you're going to find this episode super helpful.

I'm going to share with you my strategies for a really effective and profitable lean business.

Show notes in full are at: tashcorbin.com/335

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Today I'm sharing with you my side-hustle tips for busy people!

If you're starting a business on the side of a day job or other responsibilities, or if you have limited time to invest in growing your online business, I think you're going to find this episode super helpful.

Show notes in full are at: tashcorbin.com/334

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In today's episode, I'm sharing with you my personal guide to powerful goal setting.

It's always a good time to set goals. I love setting goals at all times throughout the year, however, if you're reading this as it drops, then you'll know that right now goals are a pretty hot topic.

I wanted to share with you what my key principles and guiding strategies are when it comes to powerful goal setting.

If you still aren't 100% sure of your goals, your goals aren't exciting you, or you're worried that you haven't set goals in a way that's going to help you, this is going to be a really helpful episode.

Show notes in full are at: tashcorbin.com/333

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In today's episode, I'm going to help you become a premium in your market!

We're going to talk about why to be the premium in your market, and how to be the premium in your market.

Show notes in full are at: tashcorbin.com/332

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In this episode, I'm going to teach you how to make money without spending any!

I'm also sharing with you a free resource that previously was ONLY available to paying clients, so make sure you grab that in the show notes of today's episode!

Show notes in full are at: tashcorbin.com/331

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In today's episode, I'm going to be busting some myths about signature offers!

If you've always wanted to have a signature offer, you've got one but it's not converting, or you're still in the throes of trying to perfect your signature offer, this is going to be a super helpful episode for you.

Show notes in full are at: tashcorbin.com/330

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In today's episode, I'm sharing with you what to do when you see your perfect client ask a question or ask for advice in a FB group whom you could perfectly help with your services...

How do you lean in and say to them that they would benefit from working with you without bypassing their consent, being spammy or getting them to run away?

If you've ever found yourself in this situation, I think you're going to find this one really helpful!

Show notes in full are at: tashcorbin.com/329

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In this episode, I'm going to share with you my solo retreat structure, and how I prepare for my solo retreats so that I get the most out of them possible.

This episode sprung from a bunch of people asking questions when I started talking about the fact that I was coming away on a solo retreat (which is where I am now as I record this episode).

Let's dive in!

Show notes in full are at: tashcorbin.com/328

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In today's episode, I'm going to show you how to pick the best launch lead magnets!

If you are launching a group program, membership, course or VIP service, I'm going to help you pick the best lead magnet for that particular launch.

We'll dive into what a lead magnet is, and the difference between free and paid lead magnets.

This is going to be a really practical episode and I've even got a brand new free resource at the end, so make sure you check out the show notes of today's episode.

Show notes in full are at: tashcorbin.com/327

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In this episode, I'm interviewing the fabulous Michelle Smith from Aussie Biz Chic about subscription model businesses.

Michelle is the creator of Aussie Biz Chic - a subscription box service for online entrepreneurs and business owners. She has a very different business model compared to most of us, and is an absolute whiz when it comes to both paid and organic video traffic.

If you've been thinking about running a membership or subscription box model, or you've already got one and really want to maximise its effectiveness, this is going to be a super juicy episode for you.

A summary of what's discussed in this episode can be found at: https://tashcorbin.com/326

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In this Q&A episode of the podcast, I share how to create a quality course or membership, and the steps you can take to ensure your program delivers on the outcome promised.

Show notes in full are at: tashcorbin.com/325

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In today's episode, I'm going to talk about how to leverage without derailing your existing business.

This is something that a lot of people in my audience are particularly conscious of due to the fact that I often talk about how my first course launch almost broke my business.

If you want to make sure that adding leverage to your business model is a net positive result, then this is the perfect episode for you.

Show notes in full are at: tashcorbin.com/324

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In this Spotlight episode, I'm interviewing one of the most amazing entrepreneurs I have ever had the pleasure of working with - both as a mentor and a client - on using Feng Shui for easier business... it's the incredible Kerri Miller!

Kerri is a Feng Shui specialist, and in this episode, Kerri and I discuss the alignment between what we do internally and externally from an energetic perspective, how to use your environment to maximise business success and growth, and so much more!

This is a really juicy conversation about how your environment and the spaces around you are an untapped resource of energy, success and results that we can tap into simply by being intentional about our environment.

Links and a summary of this episode are at: tashcorbin.com/323

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In this episode of the podcast, I'm going to tell you how to launch without tech getting in the way.

When I surveyed my audience about creating and launching courses and memberships, there were a LOT of questions about tech, so I want to help launch and get your product or service out there without tech getting in the way.

Show notes in full are at: tashcorbin.com/322

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In this episode, I'm going to help you skyrocket your reach in your next launch!

(I love that this is episode number 3-2-1. It sounds like we are counting down to an epic launch... which we are!)

The truth of the matter is that when you're launching something, you want to get it in front of as many people as possible.

That's why in this episode, I want to walk you through some steps on how you can skyrocket your reach during a launch.

I do want to just quickly reassure you that actually, the act of launching in and of itself can often naturally increase your reach - especially on social media.

This is because:

You're showing up more consistently
You're more active on your social media channels
People are engaged with your content and the things that you're promoting and talking about
You're sharing a lot of free content, free lead magnets and opportunities for people to learn from you and move forward for free

What naturally happens as your launch progresses is you end up getting greater and greater reach on social media.

However, we can also be really strategic about the way that we maximise your launch reach.

Let's dive into how to skyrocket your reach in a bit more detail...

Show notes in full are at: tashcorbin.com/321

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In today's episode, I'm going to step you through how to format your business plan.

Whether you're into formatting or not, I want you to tune into this one because I'm going to break down a couple of myths and mistakes with business plan formatting, and also help you make your business plan do the best possible job it can for you.

Show notes in full are at: tashcorbin.com/320

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In today's episode, I'm going to step you through how to format your business plan.

Show notes in full are at: tashcorbin.com/320

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In today's episode, I'm going to share with you how to choose the right social media platform for business.

The answer may not be what you think it is...

Let's dive in!

Show notes in full are at: tashcorbin.com/319

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In today's episode, I'm going to give you three things to do when you're feeling tired, sick, a little worn out, or feeling over this business game and want to make sure that it doesn't turn into a long-term disconnection.

If you're feeling a bit overwhelmed, tired, done with it all, or sick, then this is going to be a super helpful episode for you.

Show notes in full are at: tashcorbin.com/318

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In today's episode, I'm going to share with you how to advertise without annoying people.

If you've ever worried that your emails, social media posts and other forms of advertising are all up in people's faces and getting a bit annoying, this is going to be a really helpful episode for you.

Show notes in full are at: tashcorbin.com/317

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This is a super special Spotlight interview with the amazing Stasha Washburn... The Period Coach!

For those of you who don't know Stasha, she is the founder of Period Coaching School, author of The Revolution Will Be Bloody, and the creator of the first ever Period Oracle Card Deck.

In this episode, Stasha and I are talking about our menstrual cycles, period coaching, and how Stasha is creating an amazing revolution in which we as women are able to exist in the world with our bodies and all of the things that go with that.

If you are someone who menstruates or is no longer menstruating, you're interested in understanding how to work with the moon cycles, or you're just fascinated by the topic of period coaching, then this is going to be a really amazing episode for you.

Summary of this episode and all links can be found at: tashcorbin.com/316

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In today's episode, I'm answering the question: Do you need more discipline to work from home?

Particularly for those of us who work from home for ourselves, is discipline something that we need to be building in order to be successful?

Let's dive in and find out!

Show notes in full are at: tashcorbin.com/315

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Today we're talking about how to get through that frustrating learning curve when you first start a business in a safe, easy, and much faster way.

If you're in the messy middle of starting a business, this is going to be a really helpful episode for you.

Show notes in full are at: tashcorbin.com/314

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In this Q&A episode of the podcast, I'm going to be answering a question about how to structure your weekly emails so they get plenty of reads AND do their job.

Our weekly email isn't just about giving value, helping people, or moving them forward.

Its job is also to generate leads in your business. We want to make sure it's also doing that job as well.

Show notes in full are at: tashcorbin.com/312

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In today's episode, I'm sharing with you how to start an online business quickly.

When I talk about quickly, I mean super quickly...

If you are in the early stages of startup, or you feel like you've been in business for a while but you're just not getting that growth, this is going to be a super juicy episode for you.

Show notes in full are at: tashcorbin.com/311

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In today's episode, I'm going to walk you through the steps to increasing your prices.

If you sell services in your business (such as coaching, mentoring, one-to-one healing sessions, etc.) you're going to find this one particularly helpful.

You might think that increasing your prices is exactly the wrong strategy for you right now... instead, you are out there trying to find ways to be more affordable and create more accessibility for people in your business.

But in most cases, the best thing that allows you to reach more and more people is to have more and more income in your business.

Increasing your prices is a really sexy way to achieve long-term income growth, AND bring in a good short-term cash injection.

Show notes in full are at: tashcorbin.com/310

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In today's episode, I'm answering the question: What is the best email service for online business?

If you've been thinking about setting up your mailing list or changing your email list provider and you want to know which is the BEST email service for your online business, you're going to find this one particularly helpful.

Show notes in full are at: tashcorbin.com/309

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In today's episode, I'm going to step you through a beautiful 15-minute activity that I call the 15-minute messaging makeover.

If you know that your messaging could use a little bit of a boost and some extra love and attention, then block out the next 15 minutes, grab a pen and paper, and let's dive into the messaging makeover.

Show notes in full are at: tashcorbin.com/308

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In this special Spotlight episode of the podcast, I am interviewing the FABULOUS Jo Bendle.

Jo is one of the most productive people I know. She does it in such a cool, calm and collected way that looks effortless from the outside.

In this interview, we talk about productivity, being more effective, and going BIGGER when it comes to your goals and what you're able to achieve in your business without burning yourself out.

Show notes in full are at: tashcorbin.com/307

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In today's episode, I'm telling you what I do to overcome social media overwhelm... what to do when it all just feels too hard.

If you are starting to feel or have always felt that social media is just a big overwhelming mess that's too hard, then this is going to be a really powerful and helpful episode for you.

If you use social media as one of your core marketing strategies, I would highly recommend that you listen to this episode because we want to bring the joy and effectiveness of social media back.

Show notes in full are at: tashcorbin.com/306

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In today's episode, I'm going to share with you how to set goals for your business.

I'm also going to give you some step-by-step processes to follow to ensure that when it comes to goal setting, you're maximising the role of that goal in helping you to achieve bigger and bigger results.

If that is something you would like to do - you want to up your game when it comes to goal setting - then this is going to be such a powerful episode for you.

Show notes in full are at: tashcorbin.com/305

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In today's episode, I'm sharing with you six simple time-saving tips for entrepreneurs.

If you feel like there just isn't enough time to get everything done, this is going to be really helpful for you.

It can be really easy as a business owner and entrepreneur to believe that there just is not enough time for us to do all the things we need to do to achieve the goals that we want to achieve.

However, we also need to make a decision about whether we want to keep that belief. Do you want to continue to believe that there's just too much to do and not enough time? Or do you want to let it go and find a way to prioritise and get the things done that are going to move your business forward quickly?

What I wanted to do in this episode was just share with you my six simple time-saving tips for entrepreneurs, so that if you are finding yourself really struggling to get everything done in the time that you have available, you can take your power and control back and make some important decisions about how you are going to move forward.

Rather than keeping yourself trapped in this cycle of believing that there's just not enough time, take back that power and accept and acknowledge what limited time you have available, and how you can maximise the effectiveness of that time.

Here are my six tips for you...

Show notes in full are at: tashcorbin.com/304

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In this episode, we are creating a quarterly plan on a page. (I also have a really juicy resource at the end of this episode, so make sure you grab that from the show notes of today's episode!)

This is one of the most powerful, practical, tangible things that I do for my business. It is a really easy step-by-step process for you to follow, and I'm going to walk you through it in today's episode.

Show notes in full are at: tashcorbin.com/303

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Today I am interviewing the amazing editor and author Kris Emery about writing a book for your business.

Kris has recently launched her new book, Destination Author, which helps you to understand the process of writing and publishing your own book. It's particularly focused on writing a non-fiction book, or a book that's for your business.

In this episode, Kris and I have an amazing conversation about some of the risks, benefits and strategies to think about when it comes to writing a book for your business.

Show notes at: tashcorbin.com/302

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In this episode, I'm helping you to write an offer for social media.

A question I get asked all the time is: How do I write offers for social media so that people comment and buy them?

If that's something that you're really struggling with, then this episode's going to be super helpful for you.

Show notes in full are at: tashcorbin.com/301

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As a special longer-form podcast for episode number 300, I want to share with you eight lessons from the eight months I have had ad-free in my business.

As some of you may know, in July 2021, I came to Australia from New Zealand for a surgery.

For eight months, I was in an extended recovery period, my business was on hold, and I didn't run any strategic Facebook ads in my business for that eight-month period. I was completely ad-free.

In this episode, I'm going to unpack for you the lessons that I learned from having eight months ad-free in my business, so that you can use these lessons to look after your organic and paid reach on social media, and really focus on how you grow your audience, grow your reach, and continue scaling up your business.

If you're interested in hearing these lessons and how you can apply them to your business, then this is going to be a super helpful episode for you.

Show notes in full are at: tashcorbin.com/300

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Today we are answering a listener question! The question comes from Jodie, and she's asking about how to select your video strategy - both live and pre-recorded - for Facebook.

If you've been thinking you really need to uplevel the way that you use video to grow your audience and make sales on Facebook, this is going to be a particularly helpful episode for you.

Show notes in full are at: tashcorbin.com/299

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In today's episode, I'm answering the question: How do I reach my ideal clients online?

It may seem like a straightforward question, but the answer is quite layered and complex.

We are going to unpack this in today's episode so that you have clarity on how you can best reach your ideal clients online.

Show notes in full are at: tashcorbin.com/298

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In today's episode, I'm going to answer TWO questions: What is a value proposition? And how do you articulate yours?

I see a lot of advice (especially in Facebook groups where people are saying they're not getting sales or are struggling to get clients) where people tell each other that it seems like they need to improve their value proposition.

But there seems to be a lot of confusion about what a value proposition is. There's also a lot of bad advice out there about how to improve your value proposition.

Today, I thought I would dive into a little bit more insight into what a value proposition is, and how to actually articulate yours and potentially improve it.

Show notes in full are at: tashcorbin.com/297

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In today's episode, I'm going to give you five ways to increase your email open rates.

In particular, I'm talking about email open rates for your mailing list.

If you've listened to this podcast for any matter of time, you will know that I am very much a strong proponent of growing your mailing list.

Having a strong email list that grows consistently - and if possible on autopilot - is one of the cornerstones of success with online business and online marketing.

This is because your mailing list is your asset. Show notes in full are at: tashcorbin.com/296

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In today's episode, I'm sharing with you the five big list growth mistakes that I see people make (especially in online business), and what to do about them.

If you know your list needs some attention, you've been putting it off, or you just want to make sure that you're not making some of the big list growth mistakes that I see, then this episode is for you.

Show notes in full are at: tashcorbin.com/295

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It's a special podcast episode!

Listen in to hear the back story of Munchkin, and where we are with bringing her home right now.

Follow her on Insta: instagram.com/milliondollarmunchkin/

And register for pupdates: tashcorbin.com/munchkin/

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In today's episode, I'm going to share with you five ways to leverage in your business.

I bet you haven't even considered some of these things as being leveraging your time, but they absolutely are, and they are super duper sexy.

What do I mean by leverage? When it comes to leveraging your time, it's where you put one measure of time in, and it happens multiple times... It's where you do something once and it works for you over and over again.

Leveraging your time can be done in a bunch of different ways.

You can leverage your time by doing something once, and then:

Having someone else do it for you
Automating it
Having people be able to purchase it over and over again

In this episode, I'm going to break down leverage in your business to the five key ways that you could be leveraging. I want to really open up your eyes to what the possibilities are right now, rather than feeling like you need to have to wait until you're able to leverage in delivery (which is the last of the ways that I'm going to talk about).

For a lot of people when I talk about leverage, they think the only way they can get leverage in their business is to have a group program, course, membership, or something along those lines.

But there are other ways to leverage.

The other ways that you can leverage are things that you can do waaayyyy before you're ready to dive into delivering a group program...

Show notes in full are at: tashcorbin.com/294

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In today's episode, I'm answering the listener question, "What do you call yourself? Should you be a mentor, a coach or a consultant? And how do you choose?"

Our question today comes from the fabulous Katerina Andreou. You can find Katerina on Instagram at @kat_andreou. (I think you might want to go and check her out when you find out what it is that she does!)

The question that I got from Kat was: "What is the difference between being a consultant, coach and mentor? ow do you get out there as one of those three things when people know you as something else?

For example, I was a VA who specialised in social media. And now I help people with social media and I think I should call myself a social media consultant. How can you choose which one of these three is right for you? And how do you start spreading the word when you have changed?"

There are a few layers to this question, but I really want to dive deep into what it is that you call yourself because this can be a sticking point for a lot of people. I've even worked with people who are in startup who have delayed getting their business set up and started for months because they still don't know what to call themselves.

That is a big mistake! The most important thing you need to do is get out there as quickly as possible.

It is easier to change the direction of a car when it's moving. Show notes in full are at: tashcorbin.com/293

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In today's episode, I'm going to share with you how consent in marketing actually increases connection and conversion.

I am very passionate about consent-driven and consent-based sales and marketing, so this is going to be a particularly juicy episode.

Show notes in full are at: tashcorbin.com/292

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In today's episode, I'm going to share with you how to make more sales by bringing onboard affiliates.

Bringing onboard affiliates is where you pay commission to people who sell your products and services on your behalf. It's something I get asked about a lot, so I wanted to make sure we go through it thoroughly with an episode today.

Show notes in full are at: tashcorbin.com/291

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In today's episode, I'm going to share with you five creative ways that you can get more referrals in your business.

This is an area where a lot of us just leave it to everyone else to do the work and get the referrals for us. We don't necessarily take an active role in encouraging referrals. But this can be a big mistake because you can get so many leads simply by creatively and non-aggressively encouraging people to send through referrals.

I'm going to break it down for you in this episode.

Show notes in full are at: tashcorbin.com/290

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In today's episode, I'm going to share with you the best course platforms for first-time course creators.

If you've been thinking about putting together your first online course or program, and you're wondering about the technology, how you're going to manage it all and how to compare different platforms, then this is the episode for you.

Show notes in full are at: tashcorbin.com/289

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In today's episode, I'm going to give you three really amazing strategies for increasing your value proposition.

Value proposition is something I get very passionate about. It's such a critical concept and foundation to get right in your business, so today, we're going to increase yours.

Show notes in full are at: tashcorbin.com/288

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In today's episode, I'm going to tell you how to price an online course for optimal conversion.

If you are working on an online course, membership or group program, and you're worried about how you're going to price it for optimal conversion, then this is the episode for you.

Show notes in full are at: tashcorbin.com/287

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It's another Q&A episode of the Heart-Centred Business Podcast today, and we are talking about how to pivot your business.

Specifically, I'm answering the question: How do you get people excited when you decide to make that pivot for your business?

Show notes in full are at: tashcorbin.com/286

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In today's episode, I'm going to help you write copy that converts.

This is something that I know a lot of people struggle with. It can be really difficult to understand how exactly to word things, what types of phrases to use, or how to really connect with your audience in writing in a way that's going to help them make a decision to buy from you.

We're going to dive deep into this in today's episode, and I've got five juicy tips for you.

Show notes in full are at: tashcorbin.com/285

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In this special podcast episode, I'm going to let you know how I prepared for an extended break from my business.

That's right! Right now I am likely laid up in bed recovering from a major surgery. This is Tash from the past bringing this podcast episode to you that I pre-recorded in advance.

I am planning to take around four weeks off from my business because I'm having a very major surgery, and I'm going to take some time to recover.

I thought this podcast episode would be really helpful to just lay out for you how I prepared for this extended break, and also how you can start preparing your business so that you can take an extended break when (and if) you need and want to.

Show notes in full are at: tashcorbin.com/284

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In today's episode, I'm going to answer the question: How do I manage all of my social media platforms?

My answer might actually surprise you!

Not only am I going to talk about how I manage my social media platforms, but I'm also going to talk through how I've scaled up to the space that I'm in today because what I'm doing isn't necessarily going to work for everyone - especially not if you're in the early stages of business.

I want to talk about the early stages as well as what to do as your business starts to scale up.

Show notes in full are at: tashcorbin.com/283

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In today's episode of the Heart-Centred Business Podcast, I'm talking about how to celebrate success and reward yourself.

This podcast episode is called Stop, Celebrate, and Listen.

(Yes, that's a really bad Vanilla Ice reference, but I am who I am!)

The point of this podcast episode is that you deserve a reward.

It's important that we look at how we stop and celebrate, and how we reward ourselves as entrepreneurs, as business owners, and also just as human beings.

It's a really common question that I see online a lot. Sometimes people have had their first-ever $10,000 month and don't know what to do to celebrate or how to reward themself, so they'll looking for ways to bribe themself and really tempt themself for a goal for the next 30 days.

In my programs, we actually talk about rewarding ourselves and celebrating because it's something that we aren't particularly practised at.

There's a big difference between buying yourself that lovely handbag, and deeply and intrinsically engaging in a process of celebrating yourself and your successes. And also making the way that you do business rewarding for yourself or taking care of your very basic needs.

For me, celebrating success and rewarding yourself goes way deeper than just the 'treat yourself' kind of mentality.

There's a big difference between that and really going deep into how far and wide reward mechanisms can go, and also understanding the fact that we never really celebrate ourselves, and we need to learn how to be more practised at that.

I've got five key things that I wanted to cover in this episode.

Show notes in full are at: tashcorbin.com/282

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It's a Q&A episode of the Heart-Centred Business Podcast today, which means I have a fabulous question from one of our listeners and I am going to answer it. Our question today is about the best strategy for growing a Facebook group.

If this is something that you have had on your radar, then this is going to be a really juicy episode for you.

Show notes in full are at: tashcorbin.com/281

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In today's episode, I'm going to help you get more followers on Facebook.

If this is something that you're needing help with - if you need a little bit of a boost to your strategy - then this is the episode for you...

If you've listened to me for any length of time, you've probably heard me say that the number of followers that you have on Facebook isn't necessarily an important driver or metric to be focused on - especially not in the early stages of business.

With that being said, your audience size does matter. It's important for us to know that you've got strategies in place to start growing that audience so that you're reaching more people, and then also ensuring that you're nurturing them, generating leads and making sales.

Whilst for most people, their number one priority right now is NOT increasing their audience or increasing their reach, it is something that we want to look after and make sure we've got some strategies in place for it.

It's generally the type of thing that's going to take the most time to snowball and start to get some momentum.

There are some really simple strategies that you can put in place to start looking after future-you and the future growth of your audience by putting them in place today.

Here are my five tips on growing your audience and getting more followers on Facebook:

Show notes in full are at: tashcorbin.com/280

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In today's episode, I'm going to help you understand what business marketing foundations are.

Not only that, but I'm also going to share with you six signs that your business marketing foundations may be shaky or have massive gaps in them.

It's going to be a really deep dive episode, and I hope you find it really valuable.

Show notes in full are at: tashcorbin.com/279

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In today's episode, I'm going to break it down for you: How do you overcome a fear of success?

And, first and foremost, do you HAVE a fear of success?

I've also got a super juicy deal for you at the end of this episode!

Before we work out how you overcome your fear of success, let's first check-in on whether you have a fear of success.

Actually, we all do. We all have a fear of success at some level.

There is a level of success that we could achieve, or a type of success that we could achieve, that we feel will have negative consequences - whether we are conscious of those beliefs around the negative consequences or whether it is a subconscious belief.

Show notes in full are at: tashcorbin.com/278

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In today's episode, I'm going to be talking about whether you're better off creating a course or a membership.

This is one of the most consistent questions that I get about creating and launching leverage in your business. I wanted to do an episode where we talk about some of the mistakes and the reasoning behind your decisions.

I've also got an epic and gorgeous little quiz in the show notes that will help you to get a little clearer on some of those factors.

Show notes in full are at: tashcorbin.com/277

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In today's episode of the podcast, I'm answering a really great question about how often you should do a webinar for lead generation in your business.

This is such a juicy question!!

If you're interested in the answer to this one, make sure you stay tuned.

Show notes in full are at: tashcorbin.com/276

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In this powerful episode of the Heart-Centred Business Podcast, we are going to be talking all about sales funnels. I'm also going to give you a few of my favourite sales funnels examples.

Ooohhh this is going to be juicy!

If you've been thinking about how you might be able to incorporate sales funnels into your business model, this is going to be a great episode for you.

First and foremost: What exactly is a sales funnel? I know that we hear about them all over the place when we have an online business. For most of you, you'll already have sales funnels in place, it's just that you don't realise that that's what they are.

A sales funnel is simply a step by step process through which you take people from finding you, into buying from you. That's it.

That step by step process does not necessarily have to be a straight line process. Show notes in full are at: tashcorbin.com/275

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In today's episode, I'm going to answer the question, "What should you do if someone that you're speaking to in a sales conversation says that it sounds great but they can't afford it?"

Oooooh, it's a juicy episode.

First and foremost, I just want to say that this question and this podcast episode stems from a conversation that I had with someone many months ago in the Take Off program.

She came along to our live group call and said that she was having a sales conversation with someone and they said that it sounds amazing but that they couldn't afford it.

The person who raised this felt like she should have said, "What's it costing you to NOT invest?"

No, no, no, no, no. We do not need to say that at all.

In this episode, I want to make sure that I explain what I would do if someone said they can't afford it, as well as how to never ever make yourself or someone else feel gross. You never need to invalidate someone's statement that they can't afford to work with you.

Here are my four key steps:

Show notes in full are at: tashcorbin.com/274

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In today's episode, I'm going to be laying out the TURN process for you. This is all about how to build messaging that converts.

It's a really practical episode of the podcast for you today, so I recommend grabbing a pen and paper if you can.

When I ask people what their biggest challenge is with getting clients from online places, it's generally one of two things. Either:

They're struggling to reach their ideal clients and audience, or
They're struggling with what to say and what their messaging should be doing in order to get those sales

It's a simple process in order to be able to refine your messaging online so that it converts.

There is a gap between what our audience thinks is going on and what they need in order to solve their problem, versus what we know is the deep transformation required.

Show notes in full are at: tashcorbin.com/273

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In today's episode, we have a fabulous question from Catherine. Her question is about how much money she should put away for tax and investments. (Beware: I will answer this question but with A LOT of caveats).

I'm not a financial advisor, not a financial planner, not a tax accountant, and not a bookkeeper, but I can share my own personal experiences and what I wish I had done differently if I was starting over again. That is the lens through which I'm going to share.

If you feel like you need some support in this space, dive on into this episode. I've got some great resources at the end where I can point you to other people as well.

Before we begin, I will just reiterate that I'm not a financial advisor and not an accountant.

I do NOT recommend that you just take my word for this - I highly recommend you invest time and money in becoming knowledgeable in this space and getting personalised advice.

The advice that I'm going to be sharing today is very general in nature. It doesn't take into consideration your personal circumstances, it is simply me sharing from my perspective, what I did and what I wish I had done when I started my business.

Show notes in full are at: tashcorbin.com/272

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In today's episode, I'm going to share with you my five biggest lessons from having a million-dollar program. (That's right! The Take Off program has now achieved over a million dollars in sales which completely blows my mind!)

I wanted to do this episode to share with you some of the insights that I have gained from having a program like Take Off.

I also have a very special opportunity for you at the end of this episode, so make sure you don't miss that!

Show notes in full are at: tashcorbin.com/271

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Today I'm going to share with you the speaking gigs that will grow your business.

This will ensure that you don't waste time on speaking gigs that aren't necessarily going to take your business forward, and instead, you know where to focus your energy and attention.

I'm going to share with you the number one type of speaking gig that grows my business AND gets me the most income. Every. Single. Time.

As a speaker and someone who loves teaching people, I looooove being able to jump on stage and be a speaker.

I am someone who adores the opportunity to present something, hold space in a room, and be on stage.

I love, love, LOVE speaking!

For a lot of people when they're building their business, they see speaking as one of the most important avenues to business growth - being seen as an expert, developing their teachings and all sorts of different parts of their business growth.

But not all speaking gigs are created equal. Show notes in full are at: tashcorbin.com/270

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In today's episode, I'm going to walk you through how to sell using Facebook Messenger marketing.

Whether you use Facebook Messenger, Instagram messenger, Twitter, emails, or any other platform, selling by one-to-one written communications is so hot as a business strategy right now.

It's a little bit hilarious to me that this is so hot right now, because I have been using this strategy in my business since I started in 2013. If you've been following me for a little while, you'll know that one of the most powerful things that I believe you can do in the sales process is be available.

By having that high connection opportunity to discuss your potential offers with your potential clients, you are able to tailor what you recommend to their specific needs, and it sends your conversion rates through the roof.

This is the ultimate in one-to-one selling without needing to jump onto calls with people all the time.

Show notes in full are at: tashcorbin.com/269

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In today's episode, we're going to discuss the five signs that you are holding yourself back.

These are going to be a little bit out of left field in some cases. I wanted to look for some of those signs where maybe you think there's a good reason for that behaviour, but it actually could also be a sign that you're holding yourself back.

If you are feeling like no matter what you try or no matter what you do at the moment, things just aren't necessarily working or clicking, then this is going to be a really juicy episode for you.

Before we begin today's episode, I want to say that you (my audience) are very self-aware. You're also very good at taking responsibility for your behaviour in your business.

I love working with the audience that I work with, because those people who are naturally drawn to my work and who seem to be part of our community, are people who do have quite a lot of self-awareness about how their mindset and how their behaviours impact on their outcome.

I don't see a lot of blaming in my audience (ie. blaming the system, world, marketing, etc.).

There's a lot of curiosity that I see, and a lot of people asking really great questions. The difference between a question that's not helpful and a question that is helpful, from my perspective, is when the question goes from being: 'Will I or won't I?' to 'How can I?'**

A lot of people come to me and they're not just asking me why their business doesn't work, they're saying exactly what they've done that isn't working, what ideas they have of things to do instead, and then they go for it.

They just keep trying to find out how they can get things to work. The question isn't about whether you'll have a business or not, the question is HOW do you get the business to work? How do you get your marketing to work? How do you jump in and get the right followers?

I love that about this audience. That's why I don't want this particular episode of the podcast to feel like it's condescending or telling you that the problem is your mindset and everything else is going to be totally fine.

Ultimately, I believe it takes a great combination of mindset and energetic practices that will help support you to move forward through this epic personal development journey that is starting a business, as well as some really powerful strategies that are aligned, driven by consent, and that feel like they are connecting with and converting the right people into your paying clients.

I know that there's a combination of mindset and strategy going on here. That being said, I can also see for some people where we might get fixated that the problem is the strategy, but actually, from an external perspective, I can see people are also making decisions that are holding them back from actually thriving.

That's what I want this episode to be about - looking for those clues, that maybe it's not just a strategy issue, maybe there's also a little bit of a mindset thing showing up here. Or looking at what actions and behaviours could give you a clue that maybe you're holding yourself back, and there's something further to explore. It's not just a strategy issue.

They are the five signs that I'm focused on today. Let's dive into those!

Show notes in full are at: tashcorbin.com/268

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In today's Q&A episode, we have a question from Shannon about whether you can have multiple niches.

This is a very consistent and common question that I get asked, so I definitely want to make sure I give you a full explanation of my answer.

Our question today comes from the amazing Shannon from Welcome Lasting Love. You can find her on Instagram at @welcomelastinglove or on her website welcomelastinglove.com.

Shannon says:

"I have a question. I know a strong niche is the most important thing - I have a strong niche and I know what I am doing in my business. However, I am excited about 2 other niches also! Would you suggest I establish myself fully in the first niche before also putting energy into the others?"

This is a very good question, and it's a very smart question as well. Show notes in full are at: tashcorbin.com/267

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In today's episode, I'm going to share with you how to brand yourself.

No, I'm not talking about tattoos, but rather how to bring YOU forward in your brand, and brand as yourself because you are the most important asset in your business.

Regardless of whether you are a personal brand (ie. your business name is your name) or not, I think that this is a really important conversation for us to have.

At the end of the day, the most important factor that makes me want to create this podcast episode is that humans are craving connection with other humans. This is especially prominent in our buying experiences - we want to buy from other humans.

Never before have we seen so many advertisements on TV and on social media that dial up the whole human-to-human connection.

Banks want to reassure you that you'll be able to speak to a human, not to a machine. Soooo many businesses are moving away from automated processes and creating that deep human-to-human connection.

Regardless of whether you decide to brand your business as your name or not, YOU are the most important asset in your business. YOU are the human face of your business, the human element in your business, and the human that we (as your audience) can connect to all of the time in your business.

When I say all of the time, I mean that you are the underlying human element of your business - whether you are the person speaking to someone or not on your help desk, or whether you are the person replying to direct messages or not.

Ultimately, YOU are the person who started this business, and YOU are the person behind this business.

Show notes in full are at: tashcorbin.com/266

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In today's episode, I'm going to share with you how to take your side-hustle to your full time business.

We've got some milestones to look out for, and some strategies to implement. It's going to be super juicy!

If you've got a side-hustle, the big dream for most people is to eventually let go of the job and move into it as your full time business.

When I say full time, I mean your main source of income, not necessarily that you're working 50 hours a week.

Let's remember that you generally don't start a business to make yourself work really hard and be a mean boss to yourself.

Ultimately, for most people with a side-hustle, the dream is to be able to let go of the day job (or whatever else you'd like to call it), and focus on your business as your core income source.

It is such a dream, and it's such an amazing thing to be able to do...

But what are the milestones that you need to achieve to feel like you're ready to make that leap? And how do you get to those milestones faster?

Show notes in full are at: tashcorbin.com/265

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In today's episode of the podcast, I'm going to be giving you my top three competitor research tips.

If you've been thinking that you may need to look into some of your competitors, keep an eye on the competition and see what's going on, then this is going to be a great episode for you.

I think my advice might be a little bit unexpected as well...

Show notes in full are at: tashcorbin.com/264

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In today's special Spotlight episode of the Heart-Centred Business Podcast, I'm interviewing the one and only Zach Spuckler about low-ticket offers.

Zach has been a speaker at both of our Heart-Centred Business Conferences in Australia, and he's also been on the podcast several times.

I adore Zach and love that he's so disruptive and such a maverick in the online business world.

In this episode, Zack and I talk about pricing elitism and privilege, what some of the big marketers are forgetting when they say that a $5,000 client is way better than a $500 client, and also a few other ways that we are both being rebels and mavericks in the online business world.

If you are a little bit frustrated with hearing the same message over and over again from every single marketing person, I think you're going to find this interview particularly compelling.

Show notes in full are at: tashcorbin.com/263

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In today's episode, I'm going to help you get your best return on investment from attending a virtual conference.

I do have a little ulterior motive for sharing this, in particular, this week, because we are just a few days out from the Heart-Centred Virtual Business Conference. Regardless of whether it's the Heart-Centred Conference that you're going to, or any virtual conference or summit, this episode of the podcast is going to help you to maximise the return on investment that you get from putting your time and money into going to a virtual conference.

If you've got some online events that you're going to be attending this year, this is going to be a very helpful episode for you.

Show notes in full are at: tashcorbin.com/262

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It's time for another Q&A episode of the Heart-Centred Business Podcast!

Today we're talking about creating multiple income streams and using evergreen funnels.

I'm so excited to talk about this one, it's an amazing question from an amazing lady.

Today's question comes from Romina Cavagnola. You can find her at rominacavagnola.com and on Instagram she's @alchemyofalignment.

Romina's question is:

"I've been wondering how I can go about identifying the elements of my work that can be turned into evergreen courses (I'm a writer and content creation coach) and what other ways I can start to build multiple income streams that are relevant to my work. Thank you!"

You are so welcome Romina - I'm really excited for us to have this conversation.

Show notes in full are at: tashcorbin.com/261

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"Every womxn can become a bold and powerful voice in her industry if she chooses. It's up to us to claim our space."
- Suz Chadwick

In this Spotlight episode of the podcast, I'm interviewing the amazing Suz Chadwick.

For those of you who attended the 2020 Virtual Business Conference, you will recognise Suz and her amazing voice, as well as her vibrant personality and bold brand.

Suz is a business and branding strategist, and today we're going to talk about building yourself as a speaker.

Suz is definitely one of the people that I look up to as a go-to speaker in the industry. She's always on stage and I absolutely love and adore the advice that she has for us today on how YOU can be seen as a go-to speaker, as well as how you can get started in being a paid speaker.

In this episode we talk about: * Why it's so important for womxn in business to be competent speakers * What Suz puts her business success down to * How she started with her speaking and why it's become such a big part of her business success * What Clubhouse is and how it's positively impacting Suz's organic reach and connection with her audience * When Suz transitioned into being paid to speak, and how this transition occurred * The benefit of having the mindset of what a serious speaker would do in any given situation * What Suz sees as the main reasons for womxn staying back from speaking gigs, and how they can get through that * Why it's important to focus on how you're serving your audience rather than how you're serving yourself

Show notes in full are at: tashcorbin.com/260

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Today I'm going to share with you how I create podcasts - from idea all the way through to income generation.

If you've been thinking about starting a podcast or you'd like some tips on how to improve your consistency of getting juicy content out to your audience and making sure that it does its job in terms of income generation, then this is going to be a super helpful episode for you.

In this episode, I'm inviting you to come a little bit behind the scenes and see how this podcast happens.

Not only how it happens and how I get it all out there, but also how it does its job of income generation for my business.

I'm going to dive into:

Some of the equipment that I use
What I do in terms of idea generation
How I get my podcast episodes out to the world
How I get them to do their job in terms of income generation in my business

Show notes in full are at: tashcorbin.com/259

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"Connection over perfection." - Emily Osmond

This episode of the Heart-Centred Business podcast is a very special Spotlight interview with the amazing Emily Osmond!

Emily is my go-to guru when it comes to all things Instagram... and she could be yours too! She is one of the speakers at the Heart-Centred Virtual Business Conference that's happening in March 2021, so make sure you go get your ticket.

In this interview, Emily and I talk about all things Instagram, why it can be such a powerful connection tool for your business, and some of the things that you DON'T need to do when it comes to growing your business on Instagram.

Emily also talks about her amazing free webinar coming up, How to turn Instagram into the sales engine for your business. You can sign up at emilyosmond.com/free.

In this episode we talk about: * How Emily helps womxn who are starting a business online * Why she LOVES Instagram and feels it's so powerful for online business * The amazing impact that Instagram can have on building an entrepreneur's confidence * What some of Emily's favourite things are about Instagram stories, and how she uses that for connection * Emily's thoughts and top tips on Instagram reels * Overcoming the fear that you may have around Instagram * Learning as you go

Show notes in full are at: tashcorbin.com/258

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In today's episode, we're going to answer the question: should I be focused on my short-term goals or my long-term goals?

The answer may be a little different to what you are expecting!

When it comes to growing your business, setting goals and focusing on them, there are so many options for us. It can be quite confusing to know what types of goals to be setting, and what types of goals to be focused on.

Show notes in full are at: tashcorbin.com/257

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In today's episode, we're going to talk about the four mindset blocks that are slowing down the growth of your business.

Whether you're aware of it or not, chances are your business is being impacted by these mindset blocks!

If you feel like there's an invisible force that might be stopping you from getting the results that you feel like you should be achieving with the level of activity and attention that you're giving your business, then this is going to be a really juicy episode for you.

I'm also going to be sharing with you how you can get one of my most amazing courses to help you combine both mindset and marketing strategy for 80% OFF.

This offer is time-limited so make sure you get it before the 20th of February! All details can be found in the show notes of today's episode.

Show notes in full are at: tashcorbin.com/256

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In today's episode, I'm going to help you build your email list from scratch.

This is a very consistent question that I get asked about in the online space, so I wanted to break it down into a step-by-step process.

Whether you've got no mailing list whatsoever, or you've been trying to build it for a while but it just doesn't seem to be getting any momentum, this is going to be a really helpful episode for you.

We know that having a mailing list is a very critical element of growing an online business.

It's the asset that you own in terms of audience. You could lose your Facebook audience in the blink of an eye. The platform that you love building your audience on may disappear. But when you have a mailing list, that mailing list is actually an asset that you have in your business.

You want to make sure that forms a core part of your online business strategy.

I love having a mailing list, and I love sending emails out to my mailing list consistently. It's such a high connection opportunity to have a conversation, dive into someone's inbox and give them some really juicy value consistently.

It's the main way that I distribute this podcast every single week. I encourage my mailing list to reply to me and I LOVE getting replies to my emails.

Due to the high level of engagement and the high level of connection that I have with my mailing list, it is still my number one core foundation of any launch or promotion strategy.

Having a mailing list, and particularly having a mailing list that grows over time and that you're consistently nurturing, is going to be a really powerful part of any online business strategy.

If it's something that you want to be focusing on in 2021, what do you need to do in order to build that email list (especially if you're starting from scratch)?

Show notes in full: tashcorbin.com/255

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It's time for another Q&A episode of the podcast! Today I'm answering Andrea's question about whether or not it's possible to niche too narrowly.

Can your niche be too small? Can you niche too far?

If this is something you're worried about or you're still experiencing some niche resistance, this is going to be a super helpful episode for you.

A big thank you to Andrea Jordan for this question for today's podcast episode. You can find out more about Andrea and her amazing services over at learndiscoverbefree.com.

Andrea is a business strategist and systems expert, and can help you make your business run smoother and more easily.

Andrea asks:

"Can you niche too far? Meaning is it possible to restrict your niche so much that your business is no longer sustainable? Are there warning signs that you may have gone too far?"

This is a fabulous question Andrea, and it's definitely something that I've encountered in a lot of my client work, and particularly in the Take Off program.

Show notes in full are at: tashcorbin.com/254

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In today's episode, I'm going to help you map your unique client attraction process and also see where it may be imbalanced and where it may be letting you down.

If you want to make attracting and converting your ideal clients simpler and easier, this is going to be a super juicy episode just for you.

I don't want to scare you off by using the word 'process' or 'system', but that is exactly what we are going to be working on in today's episode of the podcast.

We can get very overwhelmed by the words 'process' or 'system', but in essence, all this is, is the step by step process through which you bring in and convert your ideal clients into paying customers.

It's a very sexy process for us to be focused on, and hopefully the fact that it's going to help you grow your business is enough for you to overcome any resistance that you might have to implementing systems or processes.

Big newsflash for you here: Regardless of whether you do it as a system or process, you already have a client attraction process. Regardless of whether you call it that, regardless of what you decide goes into it or where you're focusing your energy and attention, if you are online trying to get clients and you're doing things to achieve that, then you already have a client attraction process.

The problem is that if you don't analyse it and look at it strategically, you could potentially be missing elements or focusing your energy and attention on parts of that process that are not the most important priority for you right now.

What we're going to do today is actually break down what a detailed client attraction process might look like.

I want to invite you to get out a pen and paper and take some notes on what activities you do at each stage of this process.

Show notes in full are at: https://tashcorbin.com/253

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In today's episode, we're going to be talking about being totally OVER Facebook groups.

If you're over Facebook groups - if you're done with it and you just can't get it working for you - you are going to find this episode super helpful.

If you've been in Facebook groups quite consistently - you've tried to promote your business, grow an audience, connect with people and get some sales - but you're feeling so frustrated with it - you feel it's too hard, it's too much work and it's not going to happen - I want you to know that you are not alone.

I think every entrepreneur who ever discovers Facebook groups as a potential platform for making sales goes through the process of being really excited, and then maybe finding that it's either too much work or there just aren't enough results in order to justify the work that goes into being known in Facebook groups.

The most common issues that are raised with me about why someone might be totally over Facebook groups are: 1. They feel as though there are the same people in all the groups and they're not making sales because of it. 2. It feels like there's this huge pressure to be in all the groups every single day, and that's just too much time investment for them. 3. They're in the groups but they don't really know what to say each day - how do you find something new to say to a different group every single day? Being able to create content or find things to post each day just feels as though they are scraping the bottom of the barrel. 4. For some general reason, they just don't feel like being in Facebook groups is working for them as a business strategy.

Here's the thing (and it might be a tough thing for you to hear): Generally, if you are having trouble getting a platform to be effective for you to make sales for your business, the problem is not the platform.

Show notes in full are at: https://tashcorbin.com/252

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In today's Q&A episode of the podcast, I'm answering a question from the fabulous Michelle about what the daily, weekly and monthly actions are that you need to tick off when you are starting a business.

This is a great conversation for us to have.

Today's question comes from the amazing Michelle Reid from Michelle Reid Feng Shui. You can find her on Facebook at Michelle Reid Feng Shui.

Michelle asked:

"Hey Tash, I understand there are actions that we need to take each day to work and grow our business. When you first start in business and don't have any experience, what are the key actions to do daily, weekly and monthly?"

What a great question, Michelle.

My answer isn't going to be particularly great in the first instance, because it totally depends. If you're first starting out in business and you're not particularly experienced or confident in your ability to deliver for your clients, then I would say you need to develop your skillset and experience first.

It might be that your focus when you're first starting out is getting lots and lots of experience working with clients - whether that be paying clients or non-paying clients.

If you're really confident in your ability to deliver but you don't know how to market, then you're probably going to need to learn some of those marketing activities - you're going to need to practise.

If you want to have video as a core part of your marketing strategy but you don't love doing video and you're not very good at it, then you want to practise that more often, because it's going to be part of your ongoing strategy.

It really does depend. However, I do like to have a consistent and balanced approach to both mindset and strategy during the week.

What I'm going to do is give you my example of how to have a good balance between mindset and strategy on a daily, weekly and monthly basis.

I'll also share with you how to tailor your daily, weekly and monthly actions to what is important and a priority for your business.

Show notes in full are at: tashcorbin.com/251

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Show notes can be found at tashcorbin.com/250

In today's episode, I'm going to help you to structure your content so that it does its job properly.

We know that creating content can be a really great way to grow, nurture and convert your audience into paying clients. But if your content is NOT doing its job, then you're just wasting your time.

Let's dive into this episode and get your content doing its job properly!

I've made no secret of my love of the content marketing style of business.

I love creating podcasts and being on social media.

Content marketing is such a great way to create connection, grow your audience, nurture them and convert them into paying clients.

It's a great way of delivering value and information, and helping people. It feels like a really invitation-based model of business as well, because you can lean in with great content, but let your audience come the rest of the way, and be magnetic and attract them into your business.

So how do you structure that content so that it does its job?

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Show notes can be found at tashcorbin.com/249

Today I have a very practical podcast episode for you in which I'm going to tell you how to structure a webinar for great conversion.

There's no ONE size fits all, ONE way to do it, ONE specific structure that works for everyone. However, I'm going to give you some really great starting points so that you can ensure your webinar does all its jobs to maximise conversion.

If you've been following me for more than 15 minutes, you probably already know that I absolutely love and adore webinars. I think they are a brilliant lead magnet, and an amazing opportunity to create a connection with your audience, maximise conversion, really work on your list growth, and get feedback on your offers, your messaging, what people's resistance points are, and more.

I also love webinars because they're so low cost and it's really easy to do in startup. You don't need a website, you don't need a really fancy mailing list platform, and you can use low cost or free tools. When it comes to hosting a webinar, you can use the Zoom Meetings option, which in most cases is under around $20 per month.

Running a webinar is low cost and simple to do, and you don't have to get everything sorted, pre-recorded and edited up in the background beforehand.

It allows for great connection and therefore great conversion. These days, when I'm launching my programs and promoting my offers, a webinar still converts way better than any of my other lead magnets.

Generally, my webinars convert anywhere between 4% and 8% of the people who sign up into paying clients of what I'm offering

If the 94% of people who don't convert on the webinar join my mailing list, chances are, they're going to convert on the NEXT webinar or the NEXT launch.

It's a great way for me to grow, nurture and convert my audience all in one. Webinars are sexy and I love them so much.

When it comes to structuring a webinar, we want to ensure that it's doing all of its jobs.

Webinars have multiple jobs in your business and in your content strategy. We want to make sure that we do all of those.

The first job is maximising reach. In order for a webinar to maximise reach, it needs to be a topic that is juicy, tangible and practical for your audience.

In most cases, the topic of the webinar speaks to the symptom - what your audience thinks the problem is or thinks the solution is.

For example, if your audience thinks that what they need is more followers on Facebook, and you know that they do need more followers on Facebook but they also need to convert and make sure that they're niched so that they can attract in their ideal audience, you might do a webinar on how to grow your Facebook audience. In the webinar, you're not just delivering how to grow your Facebook audience, you're also delivering on making sure that it converts AND that the growth is the right type of person.

When it comes to structuring your webinar, we need to bridge a gap between what people THINK is the problem and the solution, and what we KNOW is the real transformation that needs to occur for them to get the outcome that they want.

Let's face it, people might think that they need more followers on their Facebook page, but in most cases, they want that extra following for a reason. They want more followers on their Facebook page because they think that's going to solve their issues with the number of sales they're making or their income level. The real transformation that they're looking for is not simply getting more followers on their Facebook page, it's actually something that is a lot deeper.

This leads in really nicely to the TURN process. The TURN process is a four-step process through which we take people from curious to converted.

The TURN process stands for:

Think
Understand
Real need
Next steps

Think is the start of my webinar structure - making sure that we are on the same page about what the person thinks the problem is and what they think the solution is. I deliver on solving that problem and delivering that solution.

In the example of getting Facebook followers on your page, you would use How to get followers on your Facebook page as both the title AND the topic you will be covering in the early stages of the webinar.

Give your people what they want because if you just keep yelling at them that that's not what they need, chances are, their eyes will glaze over and they'll go and work with someone else.

People come to me all the time asking how to get more followers on Facebook. I've tried to explain to them that they don't need more followers, what they do need is high conversion, high connection strategies. But most people will just immediately shut that down and claim that they do in fact need more followers on their Facebook page first.

Instead of telling people that they don't need that, I explain to them how to do it, and then explain to them how to maximise the results in achieving that outcome.

Generally, I have the topic and the early parts of my webinars speaking to what my audience THINKS the problem is and THINKS the solution is, and I deliver on that.

That's the T of the TURN process. U stands for understand.

Understand is where I help people understand how to solve the problem that they think that they have, but also I'm planting the seed of helping them understand that it goes deeper.

It's not just about getting followers on your Facebook page, there's a thing that you want that to achieve for you - you want followers on your Facebook page because you think that that's going to get you more sales.

Not all followers are created equal. If we're going to get you more followers on your Facebook page, why don't we get you more followers who are high quality, in your niche, ready, willing and able to take action and buy from you? Let's engage with that audience in a way that maximises conversion. Wouldn't that be amazing?

The U stands for understand - understand how to solve what they think the problem is, but also understand that it goes deeper.

If we want the big outcome that we think that that's going to get us, we need to ensure that we understand all the pieces that go into creating that outcome.

The R stands for the real need or the real transformation. The R is where you present in your webinar that if your audience wants the big outcome, it's not just a matter of getting more followers on Facebook (because let's face it, you can buy 1000 followers on your Facebook page for $20 through Fiverr).

If all you need is Facebook followers, then you can get those. The thing is, they don't just want Facebook followers for followers' sake. They want Facebook followers because they want to make more sales, they want an audience and for that audience to be the right audience.

What we do in the R phase of the webinar - what the real transformation is - is we actually present what the combinations of things that go together to achieve that bigger goal are.

If someone wants more Facebook followers because they want to make more sales, then actually we need a combination of strategies here.

We need to:

Understand what your niche is really clearly.
Grow your Facebook audience through content that speaks to the value proposition of your work, and a message that deeply resonates with that specific audience.
Ensure that if we're going to have that Facebook following turn into paying clients, we're presenting them with an offer that is compelling.
Find the marketing strategies and techniques that we can use to maximise growth, new audience members, reach to existing audience and their engagement on your Facebook page.

Can you see how by bringing this combination of things together over an extended period of time, we're not just going to achieve extra reach and extra followers on your Facebook page, we're going to achieve more sales, more paying clients and high-quality audience?

You can see how that is the R stage of the webinar because we're not just talking about the surface level thing that people think the problem is or the solution that they need, we're also presenting to them a depth of understanding of what that real transformation is going to take.

Then the N of the TURN process is to present the next steps. The next step from the webinar is for us to work together.

You present your offer on how you can go deeper with that real transformation with your audience, and how you can support them through that process.

You can see here with this webinar structure, you're meeting your audience's needs. You're not just discrediting those needs and going against what they think they need, you're delivering on that AND you're giving them tangible, practical strategies to solve the problem and address the solution that they're looking for.

In the process, you're also helping to open your audience's eyes to the lightbulb moment or that big aha of understanding that in order to get Z, they also need X and Y.

Then you present your offer as one of the ways that they can bridge that gap. Some people will come to your webinar and only need to get more Facebook followers. They get good conversion and engagement but they just need some practical ways to get better reach.

They leave that webinar really happy - they don't need to buy the next step from you because they're already sorted with the rest of that transformation.

But there is a percentage of people who come along to that webinar and realise what the bigger issue is for them and, if it's the right fit for them, they'll see that working with you further will help them to get where they need to go - not just with growing their Facebook page but also with making sales from it.

It's a really beautiful process that is very value-laden, and you don't have to hold back on the information that you're giving away (due to fear of taking away the value of the paid offer) because the webinar presents information and the next steps is actually embedding the transformation.

It's a beautiful bridging process that not only achieves reach through a great topic that's speaking at the symptom level, it also increases connection and that engagement with your audience.

You're taking them through a really beautiful process, you're meeting them where they are, helping them with what they think they need helo with, and you're also getting it to do its job in terms of conversion and lead generation for working with you further because for the right people, the next steps are exactly the steps that they're looking for.

Therefore they jump in and join in, or they sign up for a sales conversation or whatever it might be. When I present this as a structure for a webinar, I want to say to you that there is no one perfect webinar structure. There is no one perfect number of testimonials (I don't actually use testimonials in webinars). There is no one perfect webinar title structure, one perfect sequence of things that you say and you have to ask people, and in most cases where people are teaching that one perfect structure, it's just that they've found a structure that works for them and their audience so they think it's going to apply to every person and every audience and every provider. In most cases, that's just not true.

We need to make sure that we craft webinars that really meet our audience where they are, help them achieve that short term goal with the information that they need, and then present what the real transformation is - that deeper piece of the puzzle - and the next logical steps to working with you.

There are dozens, if not hundreds of ways to be able to do that.

A couple of quick myth-busting side notes here: I know that it's very tempting to fall into the idea that you have to get people to say 'yes' six times, so you're constantly asking people to give you a 'yes' in the comments.

This is old school neuro-linguistic programming - it's a very masculine-oriented sales strategy.

Just ask questions that get people engaging with you, but don't feel like you need to make people jump through the 'yes' loop. I get eye-rolly whenever I go to a webinar and I have to continuously type 'yes' in the chatbox before they even get to the content.

Just get to the content as quickly as possible.

What I generally do when I'm asking questions on a webinar, is I ask my audience not to just give me a 'yes', but to tell me where they're at, what they want to get out of the webinar, what their biggest struggle is with the topic and how it shows up for them.

What that does is it creates so much connection, because people feel seen and they feel heard. As you continue to deliver webinars, you'll get more practise at asking quality questions and engaging your audience, but don't feel like you need to do the checkbox kind of structure where you're really buying into that masculine structure of setting people up and then swooping in as the hero and saviour with your paid product.

This is a very feminine, connection and value-laden way of structuring a webinar.

Sometimes people are trying to push square pegs of masculine webinar strategies and checkboxes into the round hole of a feminine, value-laden process that we're taking people through, and it just doesn't fit together.

Don't feel like you need to force it. When it comes to growing a webinar and getting your webinars working well, the best advice I have for you is to practise.

Run your webinar... then run it again... then run it again...

You are going to get better at delivering that webinar, understanding where people get stuck, answering people's questions, juggling the chatbox and the slides and remembering what you've got to say, learning how to speak without a script so it doesn't sound so stilted, as well as really mastering, nailing and scaling the webinar promotion piece, because you need to learn how to start getting that webinar appealing to colder and colder audiences as you continue to promote over and over again.

Generally, when I'm working with people in startup, we run the same webinar three months in a row.

The first time is just getting all of those firsts ticked off and running it, giving it a go and seeing how it goes.

The second time is process improvement - how to get more organic leads coming to that webinar, and how to deliver that webinar in a much more structured way where you're feeling confident with it.

Then if it works well the first two times, we start scaling it with some Facebook ads for the third time around.

You don't need to run a new webinar every month and come up with a fresh webinar topic every single time. What you need to do is nail your webinar and scale your webinar to colder and colder audiences.

That is how you get a webinar to do its job effectively.

Remember, when it comes to making money and conversion and sales in your business, the money's in the follow-up.

Don't forget to follow-up your webinar audiences. Too many times I see people create a webinar, do all of the promo, run the webinar, get one or two leads live on the webinar, send out the recording and then people never hear from them again.

Remember to write a really nice email sequence to follow-up on that webinar. Usually I write three emails after I've sent out the recording (sometimes only two) but I do create a really nice follow-up process that ensures that people have the information that they need, maximise the number of people who watch the recording, and maximise the conversion that I get from that webinar.

One thing that I do want to say about webinars, and it's my extra special juicy freebie for you today, is that the best webinars are hyper-specific to your niche. They aren't broad-brush webinars that could be helpful to anyone.

A really hyper niche webinar that speaks to the tangible practical issues that your audience is facing is going to maximise not only the signup rate but also the conversions.

It makes it so much easier for you to structure your webinars as well because you're speaking to a much more refined and narrowed audience.

My free resource for you today is my Nail Your Niche training. It is available for you anytime, all you need to do is grab it at tashcorbin.com/niche.

If you have any lightbulb moments or questions following this podcast episode, make sure you come on over to the Heart-Centred Soul-Driven Entrepreneurs Facebook group, use #podcastaha, let me know that you've been listening along to episode number 249 and let's continue the conversation over in the community.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/248

In today's episode, I'm going to help you address the big, horrible issue of what to do when everything just feels too hard and business is overwhelming.

When business is overwhelming, how do you address it?

This is a really helpful episode for preventative means as well as addressing it after it's come up.

Regardless of whether you're in 'its too hard' mode right now, or whether you want to prevent it from coming up in the future, this is going to be a very helpful episode for you.

I don't know if I've ever met an entrepreneur who hasn't experienced burnout, patterns of overworking or a feeling of business being overwhelming.

It can be very easy to decide that having a business is:

Too hard
Not worth it
Taking up too much time
Not your hearts work to be doing marketing and all the bits and pieces that come with having a business
Harder than just going back and getting a job

At the end of the day, you decided that you wanted to start a business for a reason. Even though it can sometimes feel like business is overwhelming and hard, it doesn't necessarily mean that that's just part and parcel of having your own business. In fact, when we get to spot the signs of burnout, overwhelm, overworking or any of the other signs that things just aren't working appropriately for us, and we address them quickly and effectively, we make our business easier and easier. It becomes more and more of a joy.

One of the big things that I've noticed is that the burnout effect or feeling like your business is overwhelming or too hard is multiplied when you're also not making money.

Think about some of the beliefs that you have about what it takes to grow your business and make great money from your business. If you're on social media for two hours a day and it's not working, you're not getting any feedback from people, not getting any connections or messages back from people, then that feels really overwhelming, and that feels like the path to burnout. But if I said to you that in two hours a day on social media, you can make $50,000 a month in sales, would you still feel the same way? Probably not.

When you're not making money from particular activities - especially the marketing and sales parts of your business - that's when that overwhelm is multiplied. That's when that sense of overworking and the feeling of needing to work more and needing to work harder can actually snowball into something bigger than it ever needed to be.

All of that being said, even if it is working, did you start a business to be feeling like you need to spread yourself thin? To feel like you are in a state of overwhelm all the time? Did you start a business to do hard things all of the time? Probably not.

In this episode, I want to share with you my five strategies for dealing with that feeling that business is overwhelming and it's too hard or the signs and symptoms of moving towards burnout or overwhelm.

One of the biggest signs for me is working harder than I normally would or working longer than I normally would. What I'm going to give you is my five-step strategy for addressing that overworking, preventing the overwhelm and burnout, or bouncing back from it.

Hopefully you'll find this helpful. Let's dive into those five strategies.

Delivery for existing clients always comes first If I find myself feeling like I don't have time to do all the things in my business, or I'm feeling like business is overwhelming because of all the things I want to do, my number one priority is ensuring that I deliver to existing clients. Whether that's the clients inside my Take Off group program, my Accelerator or my VIP one-to-one clients, I make sure that delivery comes first.

The reason why I do this is not just because I want to deliver on my promise (which is a values alignment thing for me) but I also know that the fastest way for me to dry up leads and new sales coming in is feeling like I'm under delivering for the people that I've already got in my world. This was particularly prominent for me when I was working mostly with people one-to-one.

If I was feeling like I needed to make more money, my business was getting hard or my cash flow was drying up, the number one thing I made sure I was doing was feeling very confident about what I was delivering to my existing clients.

Whenever I embarked on a fast money target or setting myself a goal to bring in a lot of new clients, step zero - before I even begin that process - is to check in with how I'm feeling about delivery for existing clients.

If you've got: * Several clients who are waiting for things from you * Clients who have said they want to book in the next session, but you've never sent them their link * Clients who you've promised things to and you haven't delivered them yet

How are you supposed to show up energetically and from a great emotional platform in going out and telling people that you're really good at what you do and that they should buy from you when you know that you're not putting your current clients first?

They're so intrinsically linked.

For me, step one is to always ensure that I'm delivering appropriately for the clients I already have. If I don't feel like I have the time and energy to do that, then I have no business going out and getting more clients.

I need to make sure I'm really setting myself up with effective client management systems and a great schedule so that I can deliver on the things I've already been paid for or I've already received commitments to be paid for.

That is always step number one for me.

I find it really worrying that more mentors don't speak about that piece first.

I know that there's a big belief out there that once you sell something to someone it's completely their responsibility to get the result. That's just not right.

I share the responsibility.

We are working as a team, we are co-creating that transformation, and if I'm not bringing my best to that relationship, then how on earth can I stand on social media with any sense of values alignment and tell people to work with me because I'm the right fit for them and I can help them. It has to be a shared responsibility.

Review your marketing process You shouldn't just be throwing spaghetti at the wall all the time when it comes to marketing and sales in your business. You want to eventually land on a client attraction process.

My five-stage client attraction process is:

Reach - getting out in front of the right people
Nurture - making sure that people are moving from cold audience to warm audience as quickly as possible
Lead generation - actively encouraging people to talk to me about my services and products
Sales conversion - whether that be through email marketing, sales conversations, or active follow-ups
Effective delivery

For each of those steps of the process, I have one or two strategies maximum that are my core strategies.

If you can't simplify your client attraction process down to a step by step process that you know works and that you know is simplified, how on earth are you supposed to systemise and scale to get that going to larger audiences?

You're making it hard for yourself by refusing or avoiding that process. Step two is always to review my client attraction process - simplify it down to the things that I know work and then scale it from there.

In most cases, whenever I'm getting into that sense of overwork or overwhelm, it's because I've been lured into some kind of shiny object that's promising to get me more cold reach. I know that my sales are not directly impacted by cold reach, especially not in the short term.

Cold reach is one of my last priorities when it comes to growing and scaling my business, and getting those clients in the door.

Map out what your client attraction process is step by step and simplify it right down. Remember that 20% of your actions and your strategies will get you 80% of your results anyway, so simplify that right down to the highest connection, highest conversion strategies, and just focus on nailing that first.

You are going to feel overworked and burnt out if you think that you need to:

Have a YouTube channel
SEO your website
Have a podcast
Be on Facebook
Be on Instagram
Do TikTok videos

That's not a simplified client attraction process, that is throwing spaghetti at the internet and hoping that some of it sticks.

You want to take responsibility for mapping out what your client attraction process is, and how you can simplify it down to the things that work so that you can scale it.

Use your time effectively I get very real with myself about what I'm spending my time on.

Something I will do from time to time is have a week where I note down at 20-minute intervals what I've been doing for the last 20 minutes. It's a time and motion study.

In most cases, I want to be working in my business 15 to 20 hours a week maximum.

If I'm feeling like that's creeping up a little, or I'm avoiding my business and it's actually going down, I will do a little time and motion study for the week just to pay attention. I pay attention to what I'm actually working on, how I feel about what I'm working on, how I feel about my business, and I get real with myself about what I'm actually spending time on.

Remember: 20% of the effort gets 80% of the results. Most of the time when I'm feeling like my hours are creeping up, it's because I'm distracted by shiny objects and random projects that actually aren't moving my business forward, they just feel like they're fun, fluffy things to keep me busy.

Sometimes I notice that the reason why I've fallen into that trap of doing all of these things that are keeping me busy but not actually getting me results is because of my default mindset - in order to deserve my results, I need to be working really hard.

Every time I get to a new income level, that same thought and feeling pattern rears its head again. It rears its head sometimes in unhelpful thought patterns - pop up thoughts that get in my way - but more often than not, it rears its head through me defaulting into busyness.

By getting real on what you're actually spending your time on, and maybe tracking it and paying attention to it with a little more detail, you'll be able to see whether your business actually requires 60 hours of work from you a week, or whether it's just a need for you to feel busy so that you can earn your results.

Get real with yourself about the time that you're investing in your business.

Get some external perspective You need to have someone that you can talk to, ie. a business bestie, mastermind, some form of support network, a mentor or a coach. Preferably someone other than your partner or family member because in many cases, they're going to just try and fix the problem or tell you what to do.

That is not what you want in this instance.

Having someone that you can talk it out with and get some external perspective with can really change that behaviour and can be such a pattern interrupt.

Sometimes you're doing all these things to grow your business because you've worked with 12 different mentors over the last three years and you've accumulated all these must-do's for your business, but are those must-do's still actually relevant to your growth strategy?

I had a new VIP client I was working with just a few weeks ago, and when we did this and reviewed what her client attraction process was, she was still doing four blog posts a week on her website for SEO and keyword optimisation and wanting to try and build a static YouTube channel. But when we actually looked at the time and energy that went into that approach, and what it was actually resulting in in terms of results for her business, it was counterproductive.

What was happening was her audience was struggling to keep up with the quantity of content that she was creating, so not only was it not good for her and was burning her out and overworking her, it also wasn't good for her audience, because they were having to run around the internet trying to find all the new content that she was releasing so consistently.

We actually scaled her back to one video a week and reduced her content creation workload by 75%. Even with reducing that down to one video per week, she would still be able to ensure that she's hitting some good keywords, she's SEOing her website and she's still getting more followers on her YouTube channel, but she's not doing it in a way that's completely burning her out.

Putting four videos a week onto Youtube is really for people who want to monetise and grow specifically just with a YouTube audience. It's not the right balance of work in terms of monetising through other channels, like selling VIP services or group programs.

Get some external perspective. Generally I do recommend getting that perspective from someone who is a mentor or who is experienced in helping people to actually work out what to take off their plate from a marketing perspective.

Someone who's up to date with what's actually going to achieve the results you want to achieve and what's not.

Another example of this is when I had someone that I was working with several months ago now, and she was still using scheduling tools outside of Facebook. She was using a platform where she was doing this huge content plan and pushing things off to six different social media channels, and she had this really complicated content strategy. When we looked at all of those social media channels, all of the work that was going into it and the results that it was getting for her, there just wasn't enough audience growth that was actually resulting in sales quickly.

We switched up some of the work she was doing on that with a high touch, high connection, high conversion Facebook group strategy, and she made more money in the following two weeks from being in Facebook groups and using that high connection, high conversion strategy than she had made in the previous two years with all of this extra work.

Sometimes you can switch out a strategy and still achieve the same results, but often with up to date, more streamlined approaches, you can achieve even better results and avoid having an overwhelming business.

DARL instead of OOPS I've got a couple of acronyms here for you with this one.

My approach to any type of marketing strategy, sales strategy and implementing anything in my business that helps me to prevent overthinking, overload and the feeling that business is overwhelming is the DARL principle. We want to DARL it.

You want to:

Decide
Act
Refine
Learn

Just do it as quickly as you can. You may have heard me say before that no great business was built on theory. No great messaging was built on theory, no great course was built on theory, no great webinar was built on theory; no great element of your business and marketing strategy was ever built on theory.

Instead of consistently overthinking it, perfecting it behind the scenes and getting caught in that space, I want you to just DARL it.

We're going to be DARLing all day long.

Decide, act, refine, and learn.

The opposite of DARL is OOPS, which is:

Overthink
Overload
Procrastinate
Shame

I've seen this pop up for me as my opposite to DARL several times, even in the last year. The OOPS one is where you get caught up in that cycle of overthinking things and worrying about whether it's perfect or right or good enough. You're looking for someone to tell you and give you the tick that it's okay, instead of just taking that action.

You overthink things, you overload yourself. Instead of choosing two great strategies per stage of your client attraction process, you think that the more strategies the better.

You tell yourself that you'll accelerate your results by being on many channels or doing several strategies instead.

All you're doing is overloading yourself and under-delivering in every single one of those things that you've just added to your plate.

You're overthinking, overloading, then you procrastinate because you're so overwhelmed, you get so tired and there's so much to do. Then you get in the shame spiral because you're not being as productive as you should be, you're not doing all the things that you know that you should do and you're not even hitting your basics anymore.

That's because you've overthought it and you've overloaded yourself. That's when business becomes so overwhelming.

Instead of OOPS - overthink, overload, procrastinate and shame - I want you to DARL - decide, act, refine, and learn.

Get yourself into that habit of moving forward, taking baby steps and learning as you go. That's my five-step strategy on what to do when it's too hard and your business is overwhelming. I hope that you found that very helpful.

As always, continue the conversation over in the Heart-Centred Soul-Driven Entrepreneurs community using #podcastaha, let me know you've been listening along to episode number 248 and we'll continue the conversation there. I'd love to hear if you ever feel as if business is overwhelming and it's all just too hard.

If you would like to get your business on the fast track to results, and you are done with OOPSing all over yourself, I also have a great training for you.

It's called Fast Track Your Startup. In this training, I help you work out what the things are that you can let go of so that you can get to the money-making part of business faster.

You can get this free training here: tashcorbin.com/fasttrack

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/247

I have a Q&A episode of the podcast for you today, and it's all about where to put your focus when it comes to marketing your business, especially as you're starting out.

It's a brilliant question from a brilliant woman named Kim and I'm super excited to dive into it.

The Q&A question for today's episode comes from the wonderful Kim Hancher. You can find Kim on Instagram at @kimhancher, and also at kimhancher.com.

Kim's question is:

"I just launched in June. Small list, small social following, but growing. Weekly content is a blog. Where should I put my marketing focus? Social media, guest blogging or press coverage in a digital publication? If social media, which format? My ICA is on many of them. I’m a style coach looking for 1:1 clients with a longer-term goal of selling digital courses. Thank you!"

Kim, this is such a juicy question that you have asked because it may actually be that you're focusing your energy and attention in the wrong space.

It is a very common mistake that people make when they're starting a business online. Fun fact: The highest conversion audience that you could possibly ever focus on is your hottest audience - those people who know you, like you, trust you and feel connected to you.

When it comes to getting clients from online spaces, you are more likely to convert and get those clients - especially when you're first starting out - from spaces where you already have a connection to people, NOT from your cold audiences.

90% of online business owners spend their energy and attention in their marketing on growing their cold audiences, but that activity and focus is less likely to get you clients than simply by focusing on very high connection, high conversion strategies.

Whilst I love that you've committed to doing a weekly blog, and that's a really great foundation of your business, I actually don't think any of the marketing focuses that you talked about would be the right fit for you.

Here's what you need to do:

Have a very clear and precise niche You may have that information for your business, Kim, but for everyone else listening along as well, when it comes to choosing what your high connection, high conversion marketing strategy will be, you need to know your niche really, really specifically.

The five specific things about your niche that you need to know in order to be able to make those marketing decisions are:

What is their agenda?
What is their job status? Are they working for themselves, working in a job or not working at all? You don't need to know what job they have or what business they have, you just need to know what their status is.
What is their important trait? What makes them the kind of person that you want to hang out with? Regardless of whether they're the right fit for your business or not, would you go to a barbeque with them?
What is their priority goal that you help them to achieve directly or indirectly through your work?
What is the reason why they say they can't have that specific goal?

If you cannot answer those five questions about your ICA, or there are slashes, or's or commas involved in your answer to that question, then chances are your niche is not narrow enough. This means that you're going to struggle to make those important marketing decisions, and you will struggle to focus your attention on high connection, high conversion strategies that actually work.

First and foremost, we want to make sure we've got real clarity around that niche. Remember: Your niche is the set of people that you focus on with your marketing activities.

Your niche is not your work, it's not your modality and it's not the service that you offer.

Your niche is a group of people - not the group of people that you COULD help, but the group of people that you focus on when you are marketing.

There's a very big difference.

If you are looking for more help with getting that niche decision really clear, I have a free niche training for you. It's called Nail Your Niche and I would highly recommend that you check it out at tashcorbin.com/niche.

That's part one - you need to make sure you've made very clear decisions in those five points around your niching first.

Select your high connection, high conversion strategy You need to choose your high connection, high conversion strategy that's going to work most effectively for your audience.

You want to focus on a marketing strategy that allows you to quickly and easily engage members of your audience in a one-to-one conversation.

Think about the strategies that you've talked about. 1. Social media

You can definitely do some high connection, high conversion activities in there (and I'm going to go into more detail in a moment because that's going to be your best option).

2. Guest blogging

Guest blogging is a great way to get people interested in you by association, but it's a very cold audience that you're generating.

If you do a guest blog on someone else's website, what are the chances that someone who finds that guest blog will strike up a one-to-one conversation with you? Pretty slim to nil. Guest blogging is a reach growth strategy, it's a cold audience growth strategy, and it is not suitable if you are in the startup stages of business.

3. Press coverage

Press coverage is even colder.

Take it from me as someone who has been in a bunch of different spaces in the press. The likelihood of me being in the press translating into me getting clients is very, very low. Over the years, of the thousands of people that I've worked with, barely any of them have initially discovered me from a random press coverage.

I would definitely be focusing on social media out of those three areas. When it comes to social media, it's not just about building a cold audience on that platform, it's about building high connection, high conversion strategies.

You need to make a decision on one of two platforms: Instagram or Facebook.

I know that there are others, but none of them work for high connection, high conversion strategies the way that Facebook and Instagram do.

You'll need to answer a few questions to make a decision about whether Facebook or Instagram is the right fit for you.

I would suggest with design and style coaching (anything where it's a very visual business) you'll probably find that Instagram is going to be a better fit for you. It's probably more naturally aligned to your strengths, but there's definitely a big market for style coaching on Facebook as well.

Depending on whether your ideal client is in a job or working for themselves, that will also dictate which platform I would recommend.

If it's for people in a job, I'd probably recommend Instagram, whereas if it's people who work for themselves, I'd probably recommend Facebook.

That's all dependent on what you're most comfortable with in terms of social media strategies as well. Regardless of whether you choose Facebook or Instagram, your goal is NOT to grow your audience, your goal is to have one-to-one conversations in your DM's.

Make sure that whichever platform you use, you are focusing on high connection, high conversion strategies.

If you decide that Facebook is the channel that you would like to go down the path of exploring, I do also have a free $0 Facebook Marketing Strategy training that you can access at any point at tashcorbin.com/zero.

Hopefully, beautiful Kim, this has answered your question and given you some clarity on where you need to focus your energy and attention moving forward as you grow that amazing style coaching business.

If you would like to continue the conversation, please come on over to the Heart-Centred, Soul-Driven Entrepreneurs Facebook group, use #podcastaha, let me know you've been listening to episode number 247 and share your lightbulb moments and questions in the community.

Would you like me to answer one of your questions on the podcast? Simply go to tashcorbin.com/question, pop your question in there, and I will answer your question and give you a shoutout on the podcast.

Thank you once again, Kim, for your epic question.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/246

Today I am imploring you to STOP waiting, STOP perfecting, STOP hiding, and embrace progress over perfection.

Before we dive into this episode, I want to let you know that you do not need to identify as a perfectionist in order for perfectionism to be impacting your results in business.

Whether you identify with the whole 'perfectionism' thing or not, I think this is going to be a really helpful episode.

Let's dive on in! Whether I'm running free challenges or workshops, working with clients in my group program or in VIP one-to-one sessions, I will invariably come across a time with them where they use the phrase, 'I just need to ...'.

They're putting something before whatever it is that they want to be doing. It might be that they want to:

Create an online course, but they just need to grow their audience by another thousand people first
Get their business out there, but they just need to make sure they have the perfect brand first
Do something that's really in their heart's work, but they just need to have more savings behind them

It's always a matter of needing something else in order to be ready for a certain thing. It's important for us to be able to discern whether it's a valid reason or if it's actually perfectionism coming out to play.

One of the biggest and most powerful questions that I ask myself when I am in that space of feeling like I can't do something yet because I need to do something else first, is how can I just get started? What CAN I do now?

It is such a powerful circuit break up because it helps me to understand whether I actually can't do anything right now due to truly needing something else first, or whether I'm just holding myself back and could have already started on my path.

As I said at the start of this podcast episode, you don't need to identify as a perfectionist in order for perfectionism to be messing with you and your business, and stopping you from actually starting to make progress.

Progress is so much more powerful than perfection. What is this perfectionism that can come and play with us?

A feeling of not being ready Whether it's your course that's not ready, your Facebook page, branding or any number of things. This is what can cause you to hold yourself back because there's always something that isn't ready.
Creating things that never see the light of day When it's never ready, it's never the right time, or you just never feel like it's good enough for you to be able to share it with other people.

I actually asked this question in my 5-Day Client Attraction Challenge a couple of weeks ago. I asked who had ever created an offer, changed the wording, worked on an image for it and then never shared it publicly, and we had sooooo many people putting #guilty and #thatsme in the comments.

It was so powerful for us all to see that it is such a common behaviour. It's so fascinating because we know at a logical level that if we did go and share that offer, even if it didn't make any sales, chances are it would have given us traction, it would have given us insight into what people are interested in, and we might have got some questions. But instead, we never shared it so now we don't know and are constantly living in this state of wonder.

I wonder if that would have ever worked? Or what if I had done that back when I first had the idea?

I've got a really juicy example for you. In 2010, my partner Honest Dave had this idea of creating a website around the theme of 'Would you pay $1 to see how many people have paid $1'. He had this super fun idea to create a website with a simple first page and then a second page that had the counter on it that people could access once they paid $1. It was just an idea that was birthed from the curiosity around how many people would pay the dollar, but we just laughed it off as one of those funny ideas (despite the fact that it could have made thousands).

Flash forward to about 2015, we heard about this guy who was doing 'Would you pay a pound to see how many people have paid a pound', and this guy had made MILLIONS from this idea.

But it was that whole idea of perfectionism where it's not quite good enough or it probably won't work so let's not bother.

Think about what little amount of energy and attention would have gone into that idea. It's such an interesting one that comes up for us, and I bet you've got some of those stories from your own past as well.

Wishing that you'd jumped into Bitcoin earlier, or that you'd started your business back in 2010 when decided not to start because no one else was really doing it and you didn't have faith in yourself. You might have just released a course or a podcast and you're kicking yourself for not starting it three years ago.

I absolutely have those types of experiences and things for me in my life, not just in relation to business, but everything.

What we want to do is look for where the excuse that we're using or the reason that we're holding ourselves back is a requirement for it to be perfect first, or if it's an unnecessary requirement that we want, such as needing something to be successful before you start trying to make it successful, or needing to have an audience before you try to grow your audience.

I see people do this all the time. They say that they can't run a webinar yet (which will inevitably grow their list) because their list isn't big enough yet. Or that they can't do a podcast to grow their audience because their audience isn't big enough yet.

You're putting these weird parameters on things that you'll never actually be able to achieve.

Other ways that perfectionism can show up is in making decisions. People say that they just need to decide if it's going to be A or B and THEN they'll be able to do it.

Decision making is something that can actually be really quick and easy if you set yourself the task of making that decision.

What is actually stopping you from sitting down and making those decisions?

The issue is not the decision itself, it's the fear of choosing the wrong thing. It might mean that you need to get some advice from somewhere else or you just need to sit down and try it. This happens a lot with niching, where people often say that they're so afraid to choose the wrong niche that instead, they choose to have no niche at all.

Even if you choose the wrong niche, it will actually allow you to:

Have faster growth
Know which niche is the right one for you faster
Get more insight
Make more money

Very quickly, you'll understand why it's the wrong niche for you and be able to correct it from there. If you keep being uncertain and not wanting to choose the wrong thing, you are holding yourself back from actually experiencing the insight that you need in order to find what the right niche is for you.

Sometimes the wrong decision is actually better than no decision because it helps you to make the right decision sooner.

Then the other one is just waiting - waiting for the stars to align. I know some people do their business around moon cycles and stars which is totally fine, but how many times have you felt like you needed to wait for the perfect storm?

Waiting for someone to choose you, waiting for a coach that will tell you it will work, waiting for the right VA that will support you in case customer service inquiries go through the roof and you can't handle it.

There are a lot of ways that perfectionism can show up. It's not necessarily just for those people who wear their perfectionist label.

I wouldn't identify myself as a perfectionist at all. I am such a half-arser - I am someone who thinks that good enough is good enough. That is the kind of person that I am, yet I'm still hit by perfectionism in those micro-moments and specific projects where there's a fear of something, I'm worried about something, or I'm procrastinating on something, because I let that perfectionism get to me.

That doesn't necessarily mean I identify as someone who's naturally a perfectionist.

I've got another really great example for you. It comes from a retreat that I went on earlier this year.

We were having this conversation, and this beautiful woman was talking about how she wasn't sure whether she should launch something as a course or a membership. She was tossing up whether it would make more money as something that's high priced yet only has a limited amount of people in it, or was a more cost-effective thing that had lots of people in it.

And someone said, 'Well, I think it would actually make more money if it existed'.

It was such an amazing moment that broke the ice and we all burst out laughing because we were all trying to help her resolve this question, and someone else had just said it point-blank exactly how it is.

Yes, it might make more money as a small group versus being a large group, but right now, you've been sitting on this for 18 months and it hasn't made a cent because it hasn't seen the light of day.

Allow yourself to create something that might not be the right fit. I know people who have:

Launched courses that they then turned into memberships and then back to courses
Created memberships that they've then turned into memberships
Started high-ticket small group masterminds that they've then transformed into more affordable large group memberships down the track
Turned books into courses and courses into books
Turned 5-day challenges into self-study courses

You're allowed to change things. If you don't create the thing and get out of that perfectionist space, you won't ever have anything to change or adjust.

Another one that comes up for me is people who don't launch their business or they don't want to come out to the world and start being an entrepreneur because they don't know how to label themself.

They want to create the exact perfect label. I was having a conversation with someone a few weeks ago, and she said that she's a kinesiologist but she doesn't want to label herself as a kinesiologist.

She hadn't even started her business. She'd done her kinesiology training, but she was also a qualified coach, had studied Qigong, energy healing and other modalities. But the big thing she had done was that she just finished qualifying as a kinesiologist.

She had decided she needed to qualify as a kinesiologist because she had just-one-more-qualification syndrome, which luckily, we were able to put a hold on once she'd gotten a kinesiology qualification.

She had been constantly finding all of these reasons why she wasn't allowed to have a business yet. Previously, the 'I'm not allowed to until' was 'I'm not allowed to until I have a kinesiology qualification because that's an accepted, slightly more mainstream set of energy work that people will actually understand'.

That was what she told herself when she'd signed up for that kinesiology training.

She finished the kinesiology training but then she didn't want to call herself a kinesiologist.

And so again, she'd been holding off on actually starting her business and taking the very basic first step of setting up a Facebook page because she felt like she needed to have the perfect words to explain herself - to label herself.

Instead what we did was we then and there on the call, set up her Facebook page as her name and in the description of what she did, we instead focused on her niche, 'I help women entrepreneurs who are struggling with ... and I use tools such as kinesiology, energy work coaching ...'.

We were able to get her away from this need to find the perfect words or find the perfect explanation, and just instead get started.

Fun fact about that particular client, she created her Facebook page, shared it in the Heart-Centred community, shared it into my Take Off community, which is the program that she's in, and out of those three actions, she got two paying clients simply by just unleashing it onto the world.

Instead of waiting to get the perfect words and finding the exact perfect label, I want you to just take some action.

Just make progress instead of looking for perfection. I also want to leave you with a very powerful statement, and that is that NOTHING in business that is awesome and amazing and life-changing was ever built on theory alone.

You don't build an epic business and audience based on your theories about who that audience might be.

You don't build an epic free webinar by just theorising and posturing and navel-gazing about that webinar over and over again and never sharing that webinar.

The best webinars in my business are the ones that I have done over and over again, and every time I do them, I improve them, upgrade them and refine them.

They get better and better every time I do them. The Take Off program today looks very different to the Take Off program that I first created and launched.

When I first launched it, I thought it was going to be a complete self-study program with no live calls, and within three weeks, I knew we needed live calls to go with that Take Off program.

I wouldn't have known that if I hadn't just started with something. Nothing awesome is going to be built on theory in your business. You need to actually get it out in front of people.

A great example of that is this podcast.

This podcast has taken me years to get:

Consistent with
Good at speaking to the camera without a script
Really good at working out how to offer extra value and having a call to action at the end

I would never have gotten to this quality of podcast, this level of audience, this quality of content and this consistency if I hadn't just started the podcast, knowing that I probably wasn't going to get it right, and knowing that it probably wasn't going to be that great.

It has been such an epic journey, and now, when I create a new podcast episode, it goes into the inboxes of 10,000+ people.

When I create this podcast episode, there are about 300 subscribers on YouTube who get a notification that this podcast is live. I share it onto my Facebook page and I share it into the Heart-Centred community of over 34,000 people.

A lot of those audiences are the size that they are because of this podcast. If I'd waited for the audience and getting the podcast right, this podcast wouldn't be as good as it is today.

If I'd waited for the audience and getting the podcast right, I wouldn't have as many people listening to this podcast as I do today. I want you to find a few spaces where you are holding yourself back from just making progress, from feeling and reaping those compound interest effects of doing something over time consistently and refining and adjusting as you go.

I want you to find where you're holding yourself back from doing something because you need it to be perfect, and instead today, I want you to ask yourself the powerful questions: How can I just start? How can I make progress?

Thank you so much for joining me for this episode of the Heart-Centred Business Podcast.

As always, I'd love to hear your thoughts about this episode and any follow-up questions you might have. Come on over to our beautiful Facebook community, Heart-Centred Soul-Driven Entrepreneurs, use #podcastaha, let me know that you've been listening to episode number 246 and let's continue the conversation there.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/245

In today's episode, I'm going to share with you my 10 unconventional business tips for starting out online.

Let's dive into this episode because I have some really juicy unconventional tips for you.

I thought I would do this episode of the Heart-Centred Business Podcast as a little bit of a self-indulgent moment because I often have so much that I want to say about being in business online and particularly starting a business.

I think that this is some of the best advice I could possibly give you. Normally, what I try to do is think about the key questions people ask me or the key challenges that people have and how I can answer those things, but sometimes you don't even know what questions to ask, so this is me giving you all of my best and most unconventional advice for you if you're getting a business started online.

I have 10 hot tips for you and then I have an extra bonus tip at the end of today's episode that I think you'll find very juicy.

Don't JUST listen to JUST me This is actually a multi-layered tip.

First of all, don't just listen to me.

I know that in a lot of cases, online marketers, business mentors and people who do similar things to me, will try and get you to commit to just listening and trusting them and to not ask questions.

I am completely the opposite of that - I don't want you to just take my word for it on all things, and I also don't want you to commit to never listening to another marketing or business mentor ever again.

You don't want to just listen to one person the whole way through your business journey. There is a bit of a balance. You don't want to have hundreds of gurus that you're following all at once, but at the same time, I also don't want you to just listen to me and follow what I say and never question it, or only have me in your inbox or as your mentor in your business.

There are three key things that I think this relates to: 1. Question it

If it doesn't feel right and you don't understand why, don't be afraid to ask questions. If your mentors don't like you asking questions or don't like you questioning things, then get a better mentor. That would be my advice.

2. Have a diverse range of voices that you listen to

We know that we live in a very white-centric world, especially in the online business world and especially when it comes to marketing. I also deeply know that that means we're missing out on some really important insight and diversity in the strategies that we use, and understanding how our work, messaging and presence is impacting people from diverse backgrounds as well.

One of the reasons why I am so vocal about not just listening to me is because I also know that I am a cis-gendered, straight white woman, and you will actually be missing out on some very important insight if I'm the only person that you're listening to.

3. Trust yourself more

If you are anything like me, you have probably spent the last few years, if not longer, being gaslit by people trying to convince you that you don't quite understand, you don't quite know and you can't really trust yourself. In the online marketing and business space especially, this is elevenfold. This is so dialled up because a lot of marketing experts, business experts and sales strategy experts want you to believe that they have the answers, that they know all and that they are the guru. Part of their strategies and the way that they do things can often be planting seeds of doubt in your mind about your own capacity and how much you can trust your own decision making and instincts.

Again, very unconventional, but I'm the opposite of that. I want you to learn how to trust yourself, listen to yourself and trust yourself more and more as we work together, not less and less.

Answer and invite emails and direct messages Again, it's very unconventional because so many hustle-type people out there want you to be really fancy and put yourself on a pedestal above other people.

They will tell you NOT to invite people to private message you, NOT to invite people to email you, and that you are NOT here for individuals so let them jump through the hoops and do things on mass instead. They tell you if people DO email or direct message you, that you should only answer them for one hour a week maximum, that you need to put all these boundaries and fences up and have an autoresponder on saying that you will answer your emails eventually.

Whilst there may be some extra boundaries and fences that you do need to put up as your business grows, for most people in start-up, high-connection conversations and one-to-one conversations is your number one sales strategy.

We want to be focusing your time and energy on high-connection, high-conversion activities. To be told not to invite people to engage one-to-one and to definitely not answer them if they do cross that barrier is outdated.

It's so short-sighted and for many women in business, it's actually costing you really great growth and really great financial results in your business simply by not engaging in conversation.

It is our feminine strength. We are so amazing at connecting with people, relating to people and being human and vulnerable, and listening and understanding. All of those innate strengths show up even better in one-to-one conversations, even when it's a written conversation.

Instead of blocking all the ways that people can connect with you, why not invite people to connect with you? And when they do, why not actually respond to them?

Spaghetti at the wall is okay but it cannot be your strategy forever Whilst I understand that when you're first starting out, you might like to try a range of niches, offers, branding, colours, social media platforms, etc. because you don't really know what your strengths are and it's better to take action than not, you also want to make sure that you're clear with yourself that you're NOT going to be doing everything on every platform for all of the niches with all of the products forever.

When we do engage in experiment and play and throwing some spaghetti at the wall in our strategies, it's through the lens of an experiment, and an experiment is only an experiment when we learn from it. Otherwise, it's just play.

We want to make sure that if you do choose to throw some spaghetti around and see what sticks, you pay attention to what does stick, what doesn't work, why it doesn't work and then you can stop doing it.

You want to make sure that if you do choose to go through a bit of an experimentation phase, that you learn from that experiment, make some decisions, refine your focus and move forward with that refined approach. Otherwise, you are just consistently spreading yourself thinner and thinner, and eventually it will lead to some form of burnout, over-stretching yourself, underpaying yourself or some other challenge that comes from being spread so thin.

You should not be focusing on audience growth WHAT?!?

Especially when you're starting a business, your number one job is not growing your audience and it's definitely not growing your audience at scale because for most people who are in startup, you haven't actually created any proof of concept of your business yet.

Have you got a niche?
Do you understand that niche?
Is it the right niche for your business?
Have you got your messaging sorted?
Are you able to articulate your value proposition effectively?
Is your offer written, designed and packaged up appropriately for your audience?
Have you sold that offer before?

These are all things that I would be prioritising taking care of before I prioritise audience growth. The beautiful thing is that instead of growing your audience when you are first starting your business, you can just borrow someone else's.

There are so many ways for you to tap into existing communities and audiences to do all of those other things and basically test and refine the foundations of your business through making sales that you don't need to go and grow your Facebook page followings or grow your Instagram followers to make.

You don't need any cold audience growth in the first phase of your business. Not all reach is created equal. That cold audience reach, that follower growth, that audience growth in the early stages of business is actually not that valuable to you.

Especially not if you haven't got those foundations sorted.

Those foundations are sorted by making sales, and those sales don't come from cold audience growth, but instead from that high-connection, high-conversion strategy.

That is where you sort your foundations.

There is NO magic formula There is NO:
Exact 108 steps for you to create six-figure business success
Hidden agenda
Special sauce secret thing that no one can tell you unless you pay them US$2,500 or more for it

Creating and growing an online business is actually a very simple process that has been overcomplicated, over-convoluted and made into feeling like there is some kind of secret formula because that's how fear-based marketers make their sales.

There is no magic formula. The formula for creating and growing a business online is reaching the right people and converting them into paying clients.

That is the formula. There is nothing magic about it and there is nothing secret that you need to learn.

No one has the special magic beans that would create this automatic growth on your business if you had them. There is no such thing.

Instead, what you want to do is build your business on very solid foundations with very simple, effective marketing strategies.

Whilst proliferating the belief that there is a magic formula may make me more money in the long term, ultimately, I am creating a business and teaching online business through the lens of the fact that there is NO magic formula, because that is the honest truth. That is what is aligned with my values.

It might be unconventional for someone to say that there is no magic formula, but I just have to say it because for me that's the truth.

It's easier than you think it is, and it's DEFINITELY easier than you're making it This is another one where it's slightly unconventional.

If you've ever signed up for a launch or freebie that is trying to tell you the EXACT secret formula to business success - and that if you don't sign up then you'll never succeed - chances are, they're also in the process of trying to sell something to you. They're making it feel like it's going to be hard if you don't work with them.

Often the reason why we're making it harder than it needs to be is because of a money mindset issue, (ie we tie hard work to making money, and therefore, the more money we want to make, the harder we have to work so we subconsciously and unconsciously look for ways to make it harder). It can also come down to an industry belief, that if we make it look harder than it is, if we make it seem more complicated, if we make it feel like it's a bigger deal than it actually is, people are more likely to look to us as leaders for help, support, guidance, hand-holding and secret formulas which we can sell to them.

It's not as hard to create and grow an online business as you think it is.

It's definitely not as hard as you're making it. For many people when they come into my VIP work or they come into my Take Off program, one of the first things they realise is that 80% of their to do list is stuff that they don't actually need to be doing. It's just keeping them busy and making it feel hard.

I often get asked what the time investment is if you sign up for the Take Off program, and for most people, the time investment when they join the Take Off program is negative.

I take hours and hours a week of work that they're doing because they think that that's what they need in order to be successful, off of their plates. They think that they need to be in all of the spaces online, but actually, most of that stuff they don't need to be doing.

Whilst there are some hours a week that I would definitely say is involved in doing the Take Off program, in return for that I take all these hours off their plate until they don't need to worry about that right now.

It's a huge relief for people because we do tend to make it harder than it needs to be. Unconventional, I know.

Don't be everywhere This one goes against quite a few big industry leaders here, but don't be everywhere.

You don't need to be everywhere.

You don't need to be on 14 social media channels and on the cutting edge of all of them - knowing what they are and how you can show up and be present on them.

If someone's telling you that you really need to be on TikTok because otherwise you're not going to make money, they're usually trying to sell you a course on how to make money on TikTok.

They have a conflict of interest in giving you that advice.

I'm here to tell you that you don't have to be everywhere. I would much rather see you focus on one channel, generally Instagram or Facebook, as your core social media strategy and just focus on that.

Remember: High-connection, high-conversion. I love Facebook and Instagram because they are the two social media platforms where you can have that high-connection, high-conversion strategy, and you don't need to have thousands and thousands of followers in order to be making money.

I have two clients that I've been working with over the last couple of months, and both of them have sold over $10,000 in their services in the last month with under 200 followers on Facebook.

Both of them have under 200 followers on Facebook, and both of them have done $10,000 in the last month.

The reason why they are able to do that is because they are focusing down on high-connection, high-conversion strategies.

In order to make four sales at $2,500, you don't need to have 4,000 followers, you just need to find the right four people. That is it.

You don't need to be everywhere.

Often, the people who advocate for this strategy are: 1. Old school marketers

They've been around for a long time, and being early adopters in other social media channels really did them well, so therefore they think that that needs to be the rule of thumb from now on.

They think that if you want to grow consistently, you need to be an early adopter on any social media channel that comes out, and they try to convince their followers to do just that.

2. People who are proliferating across multiple platforms

I'm talking about eight to ten platforms. They are the people who also say that you've got to hustle, want it harder, create twenty pieces of content a day and that that's the only way.

They're just making you a giant list of things that you have to do... but that is NOT the reason why you started your business.

You didn't get into this business to be on every social media platform, totally strung out, burnt out, spread thin and having to respond to messages in fifteen places all over the internet.

That's not why you did this.

If that's true for you, then I give you permission to not be everywhere. Focus down on your one core high-connection, high-conversion platform and build from there.

Don't get up at 4am if getting up at 4am doesn't come naturally to you You do not have to get up at 4am to be successful at business.

If you did, I would never have gotten to where I am today.

This morning, I got out of bed at 8:30. Yesterday, I got out of bed at 7:30.

I wake up when I wake up, and I do not jump up and get straight into work and eat frogs. That's not my thing.

You are allowed to build a business that works for you, works with your natural rhythms AND that you don't have to be working 12 hours a day in order to be successful in.

Even some of the biggest advocates for business models that are low time investment, still advocate for doing the hard work early so you don't have to do the hard work later. They still advocate that 12 hour days are just something you have to do sometimes in your business, especially when starting up, and then they tell you that it will get easier and you can get down to 4 hour days LATER.

That's delayed life syndrome all over again and you are teaching your business what it can expect from you in the future.

If it's not your style to wake up at 4am, you don't have to do it.

If you're not someone who loves burning the midnight oil and staying up late, don't do it.

You do not need to do any of these things in order to be successful.

You are allowed to build your business to your strengths, with your rhythms and your patterns. In most cases, the more boundaried you are about the time that you give to your business, the more effective that time is when you do it.

Hustle can take a hike I know, I know, it's so empowering sometimes and it feels so uplifting to be hustling for it, working really hard, doing tough things and making yourself so uncomfortable every single day, but a lot of that hustle mentality is just part of that industry belief system that proliferates over and over again, and honestly, I just don't buy it.

I know for myself throughout my seven years in business now, the times when I've been in hustle mode are the times when I've been the most stressed out, put on the most weight, eaten the worst quality food, stressed myself out so much that I hardly slept, worked so hard, and ultimately, didn't really get me as good a result as when I was just focused, consistent, and boundaried.

If you feel like one of the reasons why you're not as successful as you could be right now is because you're just not motivated enough, you're not hustling enough or you're not working hard enough, I give you permission to throw that reason out the door.

You can absolutely be successful by getting rid of that hustle mentality. If you haven't read it yet, I highly recommend the book Chillpreneur by Denise Duffield-Thomas. It's absolutely gorgeous, written by a beautiful woman for beautiful women just like us, and it really helps to disassemble some of those belief systems that absolutely proliferate in the online entrepreneurial space in particular.

Hustle can take a hike - let's just choose the easy way, the lazy way and the fun way.

ELF - easy, lazy, fun.

You don't need to spend big money to make big money I understand that as a service provider in the online marketing and business space, it would be really handy for me to proliferate that belief that in order to really commit to a challenge or a program, you need to invest big money because money is the motivator for you to actually get the result.

It would be really easy for me to say to you that if you want to attract clients that spend big, if you want to earn big, then you need to invest big and role model the behaviour that you want from your clients. But honestly, it's all just buying into that pyramid scheme BS that the online business world would love for you to believe in.

Ultimately, it's a complete fallacy.

Some of the most amazing business owners that I know, built their business on the sniff of an oily rag. They did not invest big and they did not spend big money in order to make great money in their business.

I am one of those people.

I've never joined a $50,000 a year mastermind. The most I've spent on a mastermind was $25,000 and it was one of the worst investments I've ever made.

I've received so much more value and had so way better results from working one-to-one with people. One of my favourite things I ever did was a $2,000 program. Another one that I did was a six month VIP coaching package that was $5,000. I bought a course for $97 that completely helped me with my marketing and building my presence online.

You do not have to invest giant amounts of money in order to be successful in the online world. Honestly, this whole belief system that the price tag is equivalent to the result that you get is actually just a fallacy. In a lot of cases, it's a strategy that's used to make you believe that it's more valuable than it is.

In old school marketing terms, we would see people saying that if it's $5,000 or it's $2,000, the people who pay $5,000 are going to be more committed, they'll do more work and they'll get more value out of it because they paid more for it. But this has been used as an excuse by a lot of people who create really half-done masterminds and underdeveloped courses.

They use that as an excuse to charge way more than the product is actually worth. I just want you to know that you DO NOT have to spend huge amounts of money in order to make money online.

Similarly, you do not have to make quick decisions to invest if you want to attract quick decision-makers.

It is a completely manipulative tactic that is trying to talk you into making a decision without thinking about it.

I have a rule with my partner, which is a sleep-on-it-for-48-hours rule with any investment of over $1,000.

When I've told certain people that I really love their course and I want them to send me the details but I just need to sleep on it for 48 hours before buying, there are some people who get completely judgemental and manipulative about that. They tell me that they were under the impression that I was a decisive leader in my industry, and that because I'm not making a quick decision, they don't think that it's the right fit for me because if I want to attract quick decision-makers then I need to be a quick decision-maker.

That is absolute manipulative crap and I don't tolerate it. I know that that strategy is simply used as a psychological tactic to convince me to part with my money quickly so that I can't think it through.

Do you really want to work with someone who would prefer to make you NOT think it through? No.

Would I prefer to teach you strategies that are empowering for your audience, and that allow them to think things through and still make an empowered decision to say yes? Absolutely.

Do you want to show up as a marketer who pressures people into buying things through these manipulative tactics? No, you probably don't so you are in the right place if these unconventional strategies and pieces of advice are resonating for you.

BONUS TIP: Learn how to spot fear-based marketing strategies The reason why this is my unconventional tip is because there are a lot of marketers, trainers, coaches and mentors out there who have been taught fear-based marketing strategies.

Many of them don't even know that the strategies they're using are fear-based because they just do what they're told.

Some of them do know that the strategies that they use are fear-based but they justify them by telling themself that they'll be thanked later once their client has got the result.

But ultimately, fear-based marketing strategies are built based on a lack of consent. They are built through the lens of gaslighting people and using psychological strategies and tactics to convince people to buy something that may not necessarily be the right fit for them, or that it may not be the right time for them to purchase.

For a lot of people, fear-based sales strategies also have you running around in circles thinking that you need to do 100 different things because you're freaking out about not being successful enough yet.

When you learn how to spot these fear-based strategies, it is very empowering as a business owner. You need to be able to recognise when something is making you feel really uncomfortable and freaked out about missing out on something before you've even gotten into the juicy content of a webinar, freebie, etc. Being able to recognise that feeling in yourself and spot the fact that they've dolled up your fear before they've presented the answer and swooped in as your saviour, is really freeing.

It gives you permission to identify and disengage from that fear-based strategy.

That fear-based strategy will be used to convince you to sign up for things you don't need to sign up for, keep receiving emails you don't want to keep receiving, buy products and services that you don't actually need to buy, and ultimately spend money that you don't need to be spending to grow your business.

Learning how to spot those fear-based strategies is a really sexy way of avoiding overspending and overwhelming yourself in that startup business journey as well.

Those are my 10 (plus a bonus tip) unconventional business tips for starting online.

To reiterate: 1. Don't JUST listen to JUST me
2. Answer and invite emails and direct messages
3. Spaghetti at the wall is okay but it cannot be your strategy forever
4. You should not be focusing on audience growth
5. There is NO magic formula
6. It's easier than you think it is, and it's DEFINITELY easier than you're making it
7. Don't be everywhere
8. Don't get up at 4am if getting up at 4am doesn't come naturally to you
9. Hustle can take a hike
10. You don't need to spend big money to make big money

BONUS TIP: Learn how to spot fear-based marketing strategies

If you would like to work on getting the foundations of your business clear - your niche, value proposition and offer - in a way that feels aligned, I’d love to invite you to come and check out my new Nail Your Niche training.

It is a prerecorded training that you can do at your leisure (and you can also listen to it on double-time so you can get through it nice and quickly).

This will help you to look at those foundations of your business and make sure that you’re very clear on them all.

If you want to check that out, you can find it here: tashcorbin.com/niche I've got a big favour to ask you. I want you to share in the Heart-Centred Community, which of these 11 tips did you find the most valuable?

Come on over to the Heart-Centred Soul-Driven Entrepreneurs Facebook group, use #podcastaha, let me know you've been listening to episode number 245, and I want to know which of these was most powerful for you and why. Bonus points if you can tell me which one you think is the most unconventional as well.

Thank you so much for joining me today.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/244

In today's episode, I'm going to tell you the C words that you need to focus on in business.

Let's dive in! I have three C words that you need to be focusing on to ensure that your business is actually growing. More specifically, consistently growing over the longer term.

The three C words that I have for you are content, consistency and compound.

The reason why those three words are so important and connected, is because they are the key to the long term consistent growth of your business.

Let's have a look at each of them individually.

Content Content is one of the most critical parts of having an online business.

This is especially true if:

It's a service-based business
You want to have organic reach and growth of that business
You want to have long term growth of your business

Content is how we connect with our audience, connect with our ideal clients, and connect the dots for people between where they think they need to be focusing their energy and attention in order to achieve the goal that we help them with, and where they actually need to be focusing their energy and attention.

Often people misdiagnose what it is that they need to be focused on, and they misdiagnose just how simple and effective it could be for them to get that outcome.

We actually connect with our audience and help them connect the dots through our free content in particular. It's also how we nurture our audience and move them towards that understanding and lightbulb moment where they realise what it is that they truly need to be focusing on and what support they need.

Our content is how we are found. It makes us searchable. It makes us able to be found in the topic areas where we want to be known in our business.

Our content is how we are shared. When you share things on social media, most of the time you're not just sharing and telling people to follow someone, you're sharing and saying something specific that people need to check out - ie. an article or podcast episode.

That is how we are shared amongst our audiences. It's also how we convert.

Our content - especially on social media, in our emails and on our website - is how we help people to understand the transformation that we facilitate, make a decision about whether it's the right fit for them or not, and then ultimately make a sale and convert them into paying clients.

Content has a multi-layered multifaceted role in our business for reach, nurturing and conversion.

It's a really critical part of our business.

Consistency The number one thing that consistency drives is trust.

Our trust in others is directly impacted by our ability to predict their behaviour.

If you are completely inconsistent when it comes to creating and sharing content in your business, then it's really difficult for your audience to accurately predict your behaviour.

They begin to wonder how regularly they will get free and interesting content from you.

That consistency also keeps you on people's radar. I know for myself, I've signed up for a free webinar with people or a free checklist, and then I don't hear from them for another three or four months. When I finally get that email in my inbox from that person, it takes me a minute to work out who they are and why I'm on their mailing list. Sometimes I can't even work it out and I don't know whether it's because I signed up for something, if they've bought my email illegally, or if it's just spam.

Consistency is a really critical factor in creating that relationship of trust. We know that the drivers of buyer behaviour are that they know you, like you, trust you and feel connected to you.

Your content itself helps people to know who you are and like you, but your consistency is what drives how much people trust you and how connected they feel to you.

If they are getting consistent content from you - and that might be once a week, once every two weeks or even once every month (as long as it's consistent and predictable) - that is what drives trust.

Compound Consistent content has a compound interest effect.

Think about it: the more consistent you are with your content, the more it comes out on a regular basis, the more it's adding to the content on your website, the more it's building up that consistent algorithm on social media, the more reach it gets, the better your SEO, and the more it's creating that dynamic of trust and connection with your audience.

When you have a spurt of content that comes out and then you disappear for three months, when you come back, you're not just having to rebuild your algorithm and your trust in terms of SEO, you're also having to rebuild trust on a human-to-human level because of that unpredictability of your behaviour.

If I haven't heard from you for three months, the idea of buying from you has an extra layer of risk to it. Whether I feel it subconsciously or consciously, I am going to wonder or worry:

Is this person going to disappear again?
Is this person reliable?
If I sign up to work with this person for six months, are they going to disappear for two of those months and I'm going to have to keep chasing them around the internet?

That is why I wanted to connect these three C words for you - content, consistency and compound.

How is it that we achieve that consistency of content for a compound interest effect?

Stop aiming for perfect The more you aim for perfection in your content processes, in what goes into the content, and in whether it's keyworded up properly, the more you have excuses to damage your consistency.

When we let go of the need for it to be perfect and instead focus on that consistency, we actually have a greater impact on our outcomes.

I'm not saying that you should:

Put out half-hearted content
Put out content that has lots of mistakes and doesn't actually make any sense
Make things look really unprofessional

I'm not saying any of that at all.

Different markets have different tolerances for those types of things. In most cases, our level of expectation for ourselves is well below our markets expectation of us.

I want you to give yourself permission to not get it perfect, to not have all of the SEO parts worked out, to not have to have the perfect camera, the perfect background, the perfect lighting or the perfect copywriting.

Stop aiming for perfect, and just aim to get something of value out consistently. Chances are, it will be much much more valuable to your audience than that perfect thing that you make them wait three months for before they're allowed to see it.

Batch I love batching content.

I'm recording a couple of podcasts episodes right now in sequence, and that batching process allows me to really tune into times when I'm feeling great, I've got my words, and I can actually string some sentences together effectively.

When I get in the flow of creation, I've got processes that I can use to create a bunch of content.

In this recording session alone, I've recorded three video promos for a freebie that I'm running, this is the third podcast episode that I've put together, and I've also recorded a Facebook Live and had a conversation with my team about a few different things.

This is because I'm really in a good space right now to get that content flowing. It's no coincidence that I've just been through a couple of days where I've been very customer-focused and very much speaking with my ideal clients. The cogs are ticking and I'm able to put some dots together - I've got some big things that I want to say to my audience.

I'm really in service mode right now, so I'm batching up a bunch of content at the same time.

If you are interested in finding out more about batching, getting that content out on a consistent basis and doing it in a really joyful way, I also want to recommend that you go and check out podcast episode 241: The joy of consistent and strategic content with Claire Riley.

Claire Riley is really the batching queen, so I would highly recommend that you check out that episode here: tashcorbin.com/241

Find external support or accountability Whether that be:
Working with a mentor or coach
Working with a content person
Having a team member
Having a posse that you're a part of - whether that be a small group mastermind or some other way of getting that external support and accountability

I highly recommend that you set it up so that someone will notice if you disappear. That external support makes a big difference to whether or not you embrace done over perfection and whether you embrace consistency over waiting for the perfect storm.

Having some form of external support is a really powerful way to ensure that you do nail that consistency.

In closing, I just want to tell you to stop running around looking for shiny things to fix your business, get you more reach, get you in front of new audiences and convert more effectively if you haven't yet nailed consistency of content.

Consistency of content underpins all the other shiny marketing strategies you could possibly find on the internet, so make sure you've got that very important foundation sorted first.

If you would like to understand how content and your content strategy fits in with getting your business off the ground (particularly in the early stages of online marketing), I have a great free resource for you.

It's called Fast Track Your Startup. It looks at all the key pieces that you need to get sorted in order to get your business creating consistent, predictable and juicy income.

If you're not yet bringing in an income that really feels like you've hit your baseline consistently, then this is going to be a great training for you.

You can find this FREE training here: tashcorbin.com/fasttrack

As always with every episode of the Heart-Centred Business Podcast, if you have any lightbulb moments from this episode or follow up questions, make sure you come over to the Heart-Centred Soul-Driven Entrepreneurs community and share using #podcastaha and the episode number (244).

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/243

In this Q&A episode, I'm answering Jodie's question about how often I set myself a fast money target.

I also have a bit of an out of the box freebie for you today as well so make sure you go and check this one out.

Let's dive on in! Today's question comes from the fabulous Jodie Thornton. You can find out more about Jodie at jodiethornton.com.

She is a parent coach so make sure you go and check her out.

Jodie asks a brilliant question, which is:

"Hi Tash! How often do you set a fast money target?"

This is a really great question. Even though it's going be a pretty quick episode, there are some great little lessons in this one.

First and foremost: What is a fast money target? For those of you who are in my audience and have been around for a little while, you probably are familiar with this.

I do have a Fast Money training, and I also have a Fast Money Challenge that I run from time to time that's focused on setting and achieving a stretch income goal in a really short period of time.

I call it Fast Money (it's named after the fast money round on Sale of the Century).

Fast money is for when you want to set a big income goal for a short period of time, and you want to bring in that fast money. My fast money goals are usually a seven to a ten-day goal. I don't always have a fast money target going at all times at this stage in my business, however, I always have a quarterly income goal, or sometimes I'll set it for a little bit longer (maybe it's a 100-day income goal).

I love setting a goal for the first 100 days of the year, so I'll have a 100-day income goal usually at the start of most years.

That's not necessarily a fast money goal, it's more of an extended period of time. I would define a fast money goal as something where I'm going for a stretch income goal - maybe it's seven, ten or even fourteen days.

Due to fast money being a short term goal, I only ever really set a fast money goal these days when I'm doing a launch. Maybe I have a launch and in the six days of the cart being open, I set myself a big stretch income goal for what I'm going to bring in at that point in time.

I recently needed to purchase some things - a new phone, Apple Watch and a few other tech tools and toys - so I decided that I was going to go and manifest the money for those in three days.

That was a really fun little challenge that I set for myself and another example of when I would set myself a fast money goal. The other thing that I use fast money goals for these days is when I see in my cash flow projections that cash flow might be a little bit tight in the coming months, so I do a fast money goal in a short period of time to manifest that income to get me through that poor cash flow period.

That definitely has been something that I've only brought into my business recently. I never used to do cash flow projections, but now that I do those more consistently and I can see what's coming up, I have been doing those fast money targets for myself once every couple of months. It makes it easy for me to see that if I only get my predicted income in for the month, then I may be a bit tight on cash flow and I'd rather have a nice buffer for myself so I end up doing a fast money challenge.

However, all of that being said, when I was in start-up, I actually did a fast money target every single week.

Every single week, I wanted to challenge myself to see how much I could earn for that week. I would stretch out my goal a little further, I would have a look at what's coming up for the week and what would be a nice juicy stretch for me, and I would set myself a fast money challenge and I would go for it.

Every Sunday morning I'd do a review of the past seven days and then I'd set myself up for the next seven days.

For those people who are interested in my answer to this question because of where they're at in their business and using that to guide with how often they set themselves a fast money target, what I would say is set it for as often as you want.

When I'd set myself a fast money target and stay focused on it for those seven days, my income was always better - whether that be during the seven days or in the following seven days.

For me when I first started my business, that was actually me practising and refining my own manifesting strategy. That's why I did it so consistently.

I might take a week off every now and again or sometimes what I would do is I would start on a Sunday and end on the Saturday, and then the following week, I would just take three or four days off and start on the Wednesday and then do a 10 day fast money target.

It's really up to you.

For me, I'm the kind of person who works really well when I have short term goals, I have deadlines, and I have a process to follow.

That was a really great way for me to prove to myself that I can improve my income each week. As my business started to grow and my income became a little bit more predictable, I would create my fast money target for the first week of every month.

If I wasn't close to my monthly income goal at the end of the month, I might do a fast money target than as well.

There are lots of opportunities to do fast money targets for yourself and set yourself that short term stretch goal and go for it.

I would say to just pay attention to how it makes you feel, whether it really lights you up, and how well it works for you.

Also for me, the big thing that I got out of doing those fast money challenges back to back was that it really showed me how to notice the difference between being tired and needing to take a break from stretching myself, and resisting the mindset work and actions that I knew would grow my business.

It was so good for me to be able to learn the difference between the two. I was constantly checking in with myself and asking: Is this my resistance, limiting beliefs and mindset blocks coming up? Or is this just me actually feeling a bit tired, not wanting to go for a stretch this week, and wanting to allow myself a beautiful rest week?

A little bonus tip here, and what really worked for me, was that I recognised when I started doing fast money targets very consistently, that in the week I was due to be menstruating, that was not a great time for me to go for a fast money target.

I found that those weeks were a great time for me to be a bit more reflective and connect in with my goals. Some of the actions that I wanted to take to get out there and start bringing in that money weren't necessarily aligned with where I was at in my cycle.

I learned about that by doing both Flow Freedom and Your Business Your Flow with Stasha Washburn.

If you don't follow Stasha, I highly recommend her. You can also find her on Facebook HERE.

That was definitely incredible for me and was a big part of me learning: Is this tiredness because it's not the right time? Or is this the right time but I'm in resistance because I actually don't want it to work? Or I don't want to try and then fail and have made people see me publicly fail? Is there some other mindset block coming up for me here?

Nowadays, if I'm going to do one of those short term income targets, the first thing that I check is where I'm going to be in my cycle.

I also make sure to check: What is coming up for me right now in terms of the different phases (because we have those four phases that you need to learn more about from Stasha)?

That has been instrumental in me really learning how to ride along with the ebbs and flows of my energy, and tying that into how I schedule myself and whether I'm in stretch mode or contemplation mode in my business as well.

Jodie I hope that I've answered your question.

If you are interested in finding out more about setting and achieving short term income goals, I do actually have a free training.

It's my Fast Money training. I highly recommend that you go and check that out here: tashcorbin.com/fastmoney

If you've been listening along to this podcast episode and you'd like to ask me a question, make sure you go to tashcorbin.com/question, pop your question in there and I'll make sure to answer it on the podcast and give you a shoutout.

Thank you so much for joining me for this episode of the Heart-Centred Business Podcast.

As always, make sure to come on over to the Heart-Centred Soul-Driven Entrepreneurs Facebook group, share any aha's or questions you have using #podcastaha and the episode number (243) and I'll see you over there.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/242

In today's episode, I'm going to share with you sales conversations that do NOT feel gross.

I know for a lot of people, they either try to avoid sales conversations or they do sales conversations but they absolutely hate it.

If that is you, I want you to pay attention to this episode. If you LOVE sales conversations, I still want you to read along because I'm going to help you make them even more effective and successful for you.

The number one thing we need to get clear before I jump into improving your sales conversations, is the agreement that sales conversations are absolutely amazing.

They are awesome for you, they are awesome for your ideal clients, and they are awesome for your business.

Sales conversations are brilliant. Why is it that we avoid sales conversations or don't like them?

In most cases, it's because we don't know how to do sales conversations effectively, or the way that we are doing sales conversations just feels yucky and so therefore we try to avoid them.

Why do I believe sales conversations are amazing?

They create so much connection. You're having a one to one conversation with someone about what they want, what they need, what's getting in their way, and how YOU might be able to help them achieve their goals.

That is a brilliant opportunity for connection. Therefore it's one of the most high conversion activities you can do in your business, and it gives you really deep insight into what your audience is thinking, feeling and wanting in your area of expertise.

This is such an amazing insight to assist you in getting your messaging clear, in making sure that you are speaking to the right outcomes with your value proposition, in refining and changing up your packages, and looking at your pricing structure - there are so many benefits to doing consistent and regular sales conversations.

Not only that, you get a chance to practise speaking about your work to new and different people, and you get an opportunity to refine your messaging in your broadcast marketing activities because you're keeping up to date with what your audience is wanting and looking for from you.

We resist those marketing and sales conversations because we don't have a way of doing sales conversations that feels great, or we've got some mindset blocks about being salesy, upsetting someone or being pushy or aggressive with them.

That is why I see so many women trying to avoid sales conversations, and instead making sales only via broadcast methods such as sending emails, sending someone to a sales page, jumping straight into doing group programs instead of selling one to one packages, selling via their social media and making offers into Facebook groups. But they never actually have great quality sales conversations with potential leads.

That means that you are missing out on so much juicy insight for your business as well as conversion and growth. I learned sales conversations the wrong way.

When I first started my business, I had two coaches that I had worked with who taught me how to do sales conversations. Both of them took that sales conversation training straight out of the bro-marketing book - very aggressive, very manipulative types of sales conversations.

Because of the way that I learned sales conversations, I tried to avoid them as well. I absolutely hated doing them.

Not only did I try to avoid them and hate them when I did them, I also experienced physical symptoms when I actually had some sales conversations.

When I was doing sales conversations, I would get what I called The Rash of Despair. I'd have this rash that would creep up out of my cleavage, take over my neck and then envelop my face. Many times people would ending up asking me if I was okay because I had turned bright red, and I would just brush it off saying that it was hot, but really it was because I was so uncomfortable with the process that I was taking people through.

That led to me going through a significant period of time where I didn't really do sales conversations at all, unless I was doing the upsell at the end of a single session with people.

Even then when I did the upsell at the end of the single session, I mostly made sales by people asking me how we could keep working together and me very briefly stating what the next package was and how much it was.

That was it, that was the extent of my sales conversations. I'm very lucky, however, that about four or five months into the growth of my business, I realised that sales conversations would be so valuable for me in really refining my messaging and copy because I was struggling to understand how to speak about the value proposition of my work in a way that really converted effectively and at scale.

I decided to reconcile my differences that I had with sales conversations, but also learn how to structure them and do them MY way in a way that felt comfortable for me.

At that point, I threw out the sales conversation structure that I had been taught, and instead, I developed a sales conversation structure that felt really good for me.

I also had a little check-in with myself after every single sales conversation by asking myself:

How can I improve this?
What bits did I miss?
What happened?
Why did it happen that way?

I developed something that was going to work really well for me and felt really good. When you're doing a sales conversation or avoiding a sales conversation, I encourage you to tune into how that feels, and why it feels that way.

I want you to really pay attention to that.

You might find that it comes down to one of three S's:

1. Skill

It might be that you just don't have good sales skills. Sales skills are a bit of a non-negotiable when it comes to being an entrepreneur and having your own business, so is this an opportunity for you to improve your skills in doing sales conversations?

2. Structure

Perhaps you don't have a structure that feels like it works effectively for you, that guides you and your ideal client through that process so that it feels like you're ticking the boxes that you need to tick along the way, and you're getting to the point where you're pitching and feeling confident and comfortable doing that. Sometimes it's a structure issue.

3. Shady

Is it just a shady practise that you've been taught, and it's not aligned with your values and you don't want to do it? That is totally cool as well.

I'm going to go through these three S's with you and give you some advice on how to address these depending on what the combination is for you.

Skills There are two ways for you to grow your skills in sales conversations.

1. Learn sales skills from people that you trust, and whose sales processes you love

Many women in the Take Off program are in there because they want to learn how to sell the way that I sell.

The way that I sell really resonated for them, it felt very comfortable and empowering, and that's what they want to learn in their business as well.

Learn some sales skills from people that you trust. There are lots and lots of sales mentors out there. The number one piece of advice I would give you is before you sign up to learn selling from any of these people, go through their sales process.

If you are signing up to learn sales conversations with someone, I want you to ask them if you can have a quick chat about working together, and see how they make you feel in that sales process.

Tune in to what's coming up for you when you're being sold to. Sign up for their newsletter and see the way that they treat you when you are a lead in their business.

You might also like to unsubscribe from their newsletter and see how they treat you when you become someone who's not a lead in their business. I have unsubscribed from some things, and I can tell you, the way that some of their unsubscribe options were worded were absolutely manipulative and really gross. That actually helped me make the decision that I didn't want to stay on that person's list and I wasn't going to go back to them because that was really gross and I didn't like it.

Learn sales skills from people that you trust, and go through their sales process.

Listen to their podcast, get onto their mailing list or follow them on social media and see what happens in that process.

Even just sliding into their DM's or sending them an email and seeing how you are treated will tell you a lot about the types of sales strategies that that person employes, and how they're going to teach you to make sales in your business as well.

2. Practise

You build skills by practising.

You aren't going to jump into doing sales conversations and be brilliant at it from the very start. It's going to take some practise, it's going to take some tweaking and refining and also just learning how to find the words that work for you.

Your words are not going to be the same as my words. The reason for that is because we have different voices, we speak differently, we have different topic areas that we're helping people with and that is actually a good thing. You want to sink into sales conversations that feel like really comfortable conversations for you, therefore, you're going to need to find your words. That comes with practise.

The first S is building your skills.

Structure I'm going to give you a really simple structure to a sales conversation, and I'm going to explain why each of those elements are part of that sales conversation so that you can see how empowering that structure can be.

For me when I'm doing sales conversations, my basic structure is:

1. Connect with the person

When we start the call, I don't just jump right into whether they're going to buy the program or not, I ask them where in the world they are, and for some information on their business. I want to understand a bit about that person and have some form of connection with them. I just keep that nice and brief, and I make sure in that connection that we have a shared understanding of what we're talking about.

So I'll ask them how they are, I'll talk a bit about my day and whatever's been happening for me, and THEN once we've had a little bit of connecting time, I will clarify exactly what we're there to talk about.

I make sure that we confirm that together as well. Some people can jump into a sales conversation with you and assume they're going to get a free coaching session first, so I want you to be really clear on the structure of what's going to happen in that call.

You can give people some insight into how it's going to unfold so that everyone's on the same page.

2. Qualify

This is where you learn how to ask really good questions.

Qualifying is the process of working out what that person needs and whether that is something you can actually deliver for them. This is where a lot of sales conversations let you down, especially when you're learning that aggressive sales strategy where you dial up the pain points.

That strategy isn't about understanding whether it's the right fit for people or not, it's about helping the person to see that it IS the right fit for them regardless.

I approach this very differently. I'm on a journey of discovery with the person that I'm speaking to, I'm not on a journey of discovery of how to sell this thing to that person.

When I'm talking about Take Off with someone, I tell them that I'm not going to pressure them into buying it, and that I just want us to work out whether it's the right fit for them or not.

I genuinely want to do that in that sales conversation because I'm not interested in pitching Take Off to people who it's not going to help.

I'm not interested in selling to people who I don't think are a really good fit for it, and who I'm not going to enjoy the process with, they're not going to enjoy the process, I'm not going to help them get the outcome, and they're not going to get the outcome.

If there are any red flags coming up for me, I want to know about them in the sales conversation.

I don't want to just push all of those down and make the sale at any cost. I think that that's where some of those more masculine, aggressive, pushy sales conversation structures can make it really difficult for us because they do tend to silence the other person and only get them saying yes to you.

That's not how I do these things.

In the qualifying process, I'm asking really good questions about: * What that person wants * What else they've tried * Why they haven't been able to get that before * What worked and didn't work for them * What they think is going on

I will often also ask people for a bit of information about their business, what their income level is, what works for them, what they've tried in the past and all of those insights into what's going on for them.

This helps me to get a really clear picture of whether this is just going to be the same as what they've done before, whether there's going to be something different here, and also what stage of business they're at so I can accurately diagnose what their challenge is going to be and how they're going to get the most value for money either from working with me or from getting support from someone else.

That qualifying process really does make up the majority of the sales conversation for me. 3. Confirm

Once we've done that and I feel like we're on the same page and that I really understand what's going on for them, I will have a confirmation section of my sales call.

In that confirmation section, I'm just making sure I've understood accurately what they need and that we're both on the same page.

I will say something like, 'Look, it sounds to me like you've got all of the key pieces in terms of you understanding your niche, you know what your message is, you know what it is that you're offering, but you don't know how to bring all of those together to bring in good quality leads and convert them. Would that be accurate?'

I'm just confirming and giving my expert diagnosis of what I can see, to get insight into whether that diagnosis is accurate.

In that confirmation, I also confirm what it is that they're looking for. I will say something like 'It sounds to me like if you could get a little bit of hand-holding and direction on ..., and a step by step process for ..., that you'd really feel like you'd be able to get that momentum, achieve your income goals and be able to do it in the 20 hours a week that you've got limited to in terms of how long you can work in your business. Does that sound like I've got it right?'

I'm saying these things and I'm confirming these things just to make sure that we are on the same page.

Another thing that I might confirm (and it's usually a 50/50 as to whether I feel like this is necessary or not) is what the timeframe is.

For example, if your client has a deadline that they need to be making $4,000 a month before they go on maternity leave, then I will confirm that timeframe as well to make sure we're on the same page.

If we haven't discussed timeframes in the qualifying section, I make sure that I ask that question about timeframes.

I ask the questions:

What are you thinking in terms of how quickly you need to get this up and running?
What income level are you looking for and by when?

If I don't have confidence that we're going to be able to do that, I will be really clear about that. For example, if someone is looking for a really quick growth trajectory without having any ad spend or team members and they're relying completely on organic strategy, I will confirm that with them and then be upfront with them that I don't think I can help them achieve that goal.

In that confirmation section of the sales conversation, we are being really upfront and honest with each other, we're getting on the same page, and I am confirming the value proposition that this person is looking for, and when they're looking for it by.

It's a really important part of the sales conversation.

4. Offer

Then and only then once I have that confirmation, I know that we're on the same page, we've agreed on some kind of timeframe that would be an appropriate goal that I would be comfortable with and that they would be comfortable with, THEN I make the offer.

I usually make the offer through the lens of a recommendation. My words are, 'Well here's what I would recommend...'

The reason why I make that recommendation is because I have just put all that energy and effort into understanding the person's business, what they're looking for and what they want, if I then say, 'Well, here's my offer', it actually disconnects from what we've just done.

I make it as a recommendation. Sometimes I'm recommending a program, sometimes I'm recommending VIP, and sometimes I'm recommending that they go work with someone else.

I make those recommendations based on my understanding of that person that I've just got from this sales conversation.

That means that when I do make that offer - when I make that recommendation - I'm very confident that it's the right fit for them. This also means that when I ask them how that sounds, I can be confident and quiet and listen to their response without being really attached to them agreeing that that's what they need.

If that recommendation is not the right fit for them, it's not what they are able to afford, it doesn't fit into their timeframes or they don't have the capacity to do that right now, we can talk about that, but at least I've made that recommendation with confidence.

For people who aren't adding structure to their sales conversation, when they do the pitch of what the offer is, they're doing it blind, they haven't done that qualification, they haven't done that confirmation, and so they're just basically saying what their pitch is without really having that shared understanding that the thing they're pitching is going to help them achieve the goal that they want to achieve and address the challenges that they're facing.

Making that offer, asking and being quiet happens only once I've done the qualifying and the confirmation. I need to be clear and confident that I'm making the right recommendation for that person.

5. Ask

I give them a simple recommendation - I don't go into all the details of all the inclusions and bonuses, I just say what I recommend, why it would be the right fit for them, and what they'll get from it.

Then I ask the question.

Sometimes I will say the price and the investment upfront, sometimes I'll just confirm that they actually want to do it.

I'm constantly checking how everything sounds to them. I go offer, ask, be quiet. Offer, ask, be quiet. Or recommend, ask, be quiet.

If any objections or challenges come up, I will refine as needed. 6. Close

In the close, I tell them what's going to happen from here.

It's a really simple structure - you've got the connection and introductions, qualify, confirm, offer and ask, and then refine and close.

That simple structure has really helped me, and I've built that based on my experience and practise doing sales conversations that feel really comfy for me.

Shady There are often some things that we are told we need to do in sales conversations that make us feel really gross and that is why we're avoiding them.

In terms of shady, I just want to give you a couple of key tips here. 1. No means no

If someone says 'No, I can't afford that right now', that is not an opportunity for you to then convince them of the value proposition.

If they don't see the value proposition in it through the qualifying and the confirmation process, and when you present the investment, they tell you that it's out of reach for them even with a payment plan, then no means no.

That's something that's really important to me.

I always make sure that I respect the no. I know that for other sales conversation strategies and teachers, they don't teach that, but for me, that's really important.

It's an issue of consent and rape culture, it's an issue of gaslighting and making women unsure of what their decisions are and making them doubt themselves, so for me, it's very important and it is a matter of principles and values that I respect the no.

2. Do NOT dial-up people's fear or pain in the process

I don't use any sort of manipulation in my sales process.

I will never try to manipulate people into buying my program by presenting them with what the negative consequences of not buying my program would be, and using emotional blackmail to get them into it.

It's none of my business, and I just think it's very manipulative. It doesn't actually add to that process or empower people in that process in any way.

3. No pressure tactics or false scarcity

I don't:

Say there's only one spot available when there's more than one spot available
Say they have to sign up in the next 24 hours if they want it, if they don't have to sign up in the next 24 hours
Apply any pressure

If someone says that they need to talk to their partner and they'll get back to me, I'll tell them that that's no problem and ask when they would like me to follow up with them.

What I do NOT do is judge them. I will NOT tell them how I thought they were an independent woman who made empowered financial decisions on their own.

I don't in any way, shape or form, create any pressure, make any false scarcity or make people make a decision there and then on the call, because I don't like doing that, therefore, it's another matter of principle and values from me.

4. Does it feel empowering?

Then the final tactic and the final thing to think about when it comes to the shady stuff is to just ask yourself the question: Is this sales conversation empowering for them? And is this sales conversation empowering for me?

If the answer is no to either of those questions then there's something shady going on, and it's a call for you to look into why that doesn't feel like it's empowering, and how you can change that process.

I know that there's a lot in this podcast episode, but I also know how valuable it is to deal with the skills, structure and shadiness that come up in sales conversations.

If this is something that you realise you haven't actually put any time and energy into learning in terms of growing your business and how to get those foundational skills and learn how to do sales in a way that is empowering for your audience, I would love for you to come and check out my free training.

It's called Fast Track Your Startup. In this training, I cover the core base-level things you want to take care of in terms of skills, structure and strategy.

Make sure you go and check that out at tashcorbin.com/fasttrack.

I hope that you have found this really valuable.

If you've found it valuable or you've got follow up questions or lightbulb moments you'd like to share, make sure you come on over to the Heart-Centred, Soul-Driven Entrepreneurs Facebook group, use #podcastaha, let me know you've been listening to podcast episode 242 and let's continue the conversation there.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/241

"It doesn't have to be this hard. Choose the easy way." – Claire Riley

This episode of the Heart-Centred Business Podcast is a special Spotlight series interview with the one and only Claire Riley.

In this episode, Claire and I get down to business talking about the joy of consistent and strategic content in your business.

Claire also shares her AMAZING freebie, Batchie Content Planner. You can download this epic planner here: bit.ly/BatchieContentPlanner.

In this episode, Claire and I discuss: * What her business is and how she helps female entrepreneurs * What people's biggest resistance is when it comes to creating awesome and consistent content * The costs of not getting on top of having consistent content * How inconsistencies in your content impact your audience's trust in you * The key reason why people resist having the structure around their content that would allow them to have that consistency * How structure in your content gives you the freedom to be more creative and interactive * Claire's advice when it comes to batching content * Why outsourcing content distribution in your business can be so valuable * How to get the content to do its job (ie. reach, warming your audience up, getting them onto your mailing list, presenting your off, etc.) * The first few steps that YOU need to take to get on top of releasing consistent and strategic content

More about Claire's freebie: It's called Batchie Content Planner. This 90-day blog and social media content planner will help you to plan content that engages, helps and converts.

You can download this FREE quarterly content planner at bit.ly/BatchieContentPlanner.

Make sure you come and share your questions, comments and light-bulb moments over in the Heart-Centred Soul-Driven Entrepreneurs community using #podcastaha and the episode number (241).

Until next time, I cannot WAIT to see you SHINE.

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Show notes in full at tashcorbin.com/240

In today's episode, I'm going to talk about why marketing tactics are NOT your biggest challenge in your business, and how to stop playing at the surface.

If you know me, you'll know that I love me some good questions. I love asking questions on social media, in conversations with people and also on my calls in my group program.

I love asking questions because I love understanding how people are identifying what they need to focus on in their business, what their big challenges are and what they want help with, because that helps me to make sure that my content is really relevant and I'm able to support people with the things that they want help with.

When I ask questions about people's biggest challenge with:

Growing their business
Making sales
Social media
Scaling

In probably 9/10 responses, people are identifying their marketing tactics as their biggest challenge. They'll ask me questions about why they aren't able to fill their webinar, whether they should be running a 5-day challenge or a webinar instead, why they're struggling with sales calls and having people saying they can't afford to work with them, not knowing how to price their online call or how to write an offer copy or sales page.

People are saying that their biggest challenge with growing their business is actually part of their marketing tactics.

I would say it is around 9/10 people that I speak to who would identify a marketing tactic as their biggest challenge.

But with all of my experience in the people that I've helped in this online business space, I can tell you hand on heart for most people, that is not actually their biggest challenge.

They are misdiagnosing their challenge as being something to do with their marketing strategy or their marketing tactics, when in actual fact, they've got a foundations issue in their business.

The foundations that I am referring to are your niche, value proposition and messaging, and your offer.

Those things need to be solid before any marketing strategy or tactic is actually going to work.

What do I mean by these foundations?

Your niche Having a very specific, very tangible niche allows you to:
Get hyper-specific with your value proposition and messaging
Be really clear on those marketing decisions that you're going to need to make when you do decide on marketing to this particular audience
Accelerate your growth in your business faster than any other decision

Remember: If you try to speak to everyone, you end up speaking to no one. The riches are in the niches.

All of these sayings are common and consistent because they're so true.

The broader your messaging needs to be to accommodate for a broad niche, the less likely it is to deeply resonate with your audience.

The broader your niche is, the less specific you are able to get about the tangible, practical day-to-day experiences that let your ideal client know they have a challenge.

When you are talking about your ideal client, if you are using the word 'or', 'slash' or 'and', then chances are you're not being specific enough, and therefore, it doesn't matter how great your ad copy is, if it's not specific and tangible, it's not going to resonate with people.

It doesn't matter how much money you put into ads, if you are trying to get in front of hundreds of thousands of people and your messaging isn't clear because you're not niched enough, then you're going to be wasting money on those ads - you're going to be building an audience that may not actually be ready to buy from you.

We want to make sure that we've got that niche foundation clear, first and foremost.

Value proposition and messaging Once you've got that hyper-specific niche, then you can create deeply resonant messaging, and articulate your value proposition in a way that really resonates with your audience and your ideal clients.

That is what we want our online messaging to do.

Get really clear on your value propositioning and your messaging ecosystem.

Remember: Your message is not one sentence, and your value proposition is not three bullet points.

Your value proposition and messaging are expressed in an ecosystem. In the Take Off program, we build a messaging onion. That is how we articulate the value proposition and message across the different audiences in your business in a way that deeply resonates with those audiences.

You want to make sure you get that value proposition and messaging really clear as well.

Your offer Do you have something that people are ready, willing and able to buy? Have you proven that by making sales?

I would be making sure that you can actually make a sale of your offers and packages before you apply any marketing tactics or strategies to them.

You can make sales through connected conversations and reaching out to your existing networks before you ever need to use any of those broadcast marketing strategies to get in front of a cold audience.

That means that you are building based on tangible, practical results and things you've proven rather than just your theories alone.

We know that no great business was built on theory. Once you've got those three foundations really solid and really clear by making sales, it's then that we start to look at your broadcast marketing tactics.

The next thing I would say is that most people go straight to very high-level broadcast strategies - they go straight to the surface level stuff.

They look at long reach Facebook ads or guest posts on other people's Facebook pages or on other people's blog posts.

They're trying to get in front of as big an audience as possible, so they look at reach and the surface level strategies when it comes to marketing.

But if you focus on your conversion-based marketing activities first - your high touch, high conversion marketing and highly connected reach - rather than broadcast reach, you're then proving that your niche, value proposition and offers work for a warm audience.

Then once you've proven that, you can go out and prove it works for a cold audience. The colder the audience, the more nurturing and warming up you're going to need before you get that conversion.

If you jump straight from making two sales to broadcasting and growing your reach by thousands of people without any nurturing or any way to warm that audience up, you're going to have a lot of reach and very little conversion.

We want to grow your business and your marketing strategy and tactics in a way that doesn't just jump straight to the surface, it builds that proof through making sales and growing your income as you go.

If this sounds like a really novel way of doing business to you and you've never heard me talking about Lean business before or getting that niche right first, I would love for you to come and check out my Nail Your Niche training.

It is available now for you to watch at any time. You can register for my free Nail Your Niche training so that you can go through that process of making sure:

You've got that very solid, very clear, hyper-specific niche - I give you the five niche decisions that you need to make
How to apply that in your value proposition and messaging, and applying that into your offers so that you can actually start to make sales

If that sounds like it might be a good fit for you, you can find that training here: tashcorbin.com/niche

As always, if you enjoyed this episode, I would love for you to give it a review wherever you listen to the podcast.

Please come on over to the Heart-Centred Soul-Driven Entrepreneurs Facebook group and let's continue the conversation there.

If you've got more questions, want to talk about your niche, want to share a lightbulb moment that came up for you in this podcast episode, just use #podcastaha, let me know you've been listening to episode number 240 and we'll continue the conversation over there.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/239

Today we have a fantastic listener question in relation to growing and converting your podcast audience.

If you've been thinking about having a podcast or you already have one, this is going to be a great episode for you.

Today's listener question comes in from Lilach Saperstein from All About Audiology. You can find out more about her business at allaboutaudiology.com or on Instagram at @allaboutaudiologypodcast.

Lilach'a question is:

"Hi Tash! My podcast has several different listener segments (parents of children with hearing loss, audiologists and related professionals, and students). Episodes include and address different topics, I bring on varied guests, and provide value to all these different kinds of listeners. Do you have any advice on growing the listenership further, and converting listeners to clients? It has been a steady growth and a wonderful journey of connecting with people around the world, primarily on Instagram. For some context, I have 45 episodes with nearly 20,000 total downloads and over 1000 followers on Instagram. Thanks!"

First and foremost, I want to say an epic congratulations for your consistency as well as growing your listenership already with your podcast.

For so many people, their podcast has the first 12 episodes and then it just disappears, so being able to maintain your listenership as well as your consistency with getting your podcast out there is absolutely amazing.

This question really comes down to a matter of two particular issues: 1. Reach - How do you grow the reach of your existing podcast?

Conversion - How do you improve the conversion from a listener into a paying client?

I'm going to cover those two issues separately in this Q&A episode.

First, let's talk about reach.

I want to answer this question not just about your specific situation, but also for anyone who has a podcast.

Consistency Being consistent and predictable, and having episodes come out on the same day every single week is a really big driver of listenership of a podcast.

If people can't accurately predict when that podcast episode is going to come out, it can really impact on your listenership.

When you have over 30 days without a new podcast episode, that can mean that some people who have been subscribed will automatically either be unsubscribed or asked if they still want to commit to that subscription. You might then find that your automatic downloads, whenever you release a new podcast to your subscribers, will significantly drop because you've had too much of a gap in those podcast episodes coming out.

I've been through this and I've done it several times in my journey as a podcaster, where I've struggled with that consistency and ended up having to rebuild my listenership which is a really big struggle.

Keep that consistency up if you want to make sure that you're consistently scaling the reach of your podcast.

Ensure that as many episodes as possible are relevant to your listeners This one is probably where you're going to have some struggles when you have a diverse range of listener segments.

Thankfully, you have a consistent topic and that topic can be very interesting and relevant to all of your listener segments if it's handled effectively.

Say you've got some episodes that are specifically targeted towards:

Parents of children with hearing loss
Audiologists
Professionals
Students
Related professions

If you're separating those episodes out and making those episodes not relevant to the other listeners, more often than not, then that may impact on your reach and your listenership.

We want to make sure as much as possible that your episodes have relevance for all of your audience segments, and where they don't have relevance for other audience segments, that you're really upfront about that early on in the podcast episode so that you're not wasting anyone's time.

That's going to be a really big one. If someone's subscribed to your podcast or they've stumbled across it and have listened to three or four episodes, but two of them weren't really relevant to them and it took 10 to 15 minutes of listening before they worked out it wasn't relevant to them, then of course, that's going to really hurt in terms of your reach.

People will listen less and less because they haven't found anything that's relevant to them. Be upfront at the start of the episode about what the topic is, and if it's not necessarily relevant to all audience members, letting them know who it is relevant for can actually be really helpful.

Even though people may not listen to that episode, you have demonstrated that you value their time and they're more likely to move on to other episodes that are relevant to them.

They are some of the core base-level things when it comes to podcasting and increasing your reach of that podcast.

Distribution This is what's going to significantly impact your reach, as well and growing your listenership.

You want to make sure that you take responsibility for distributing your podcast.

It's wonderful that those podcast platforms:

Are easily searchable
Have suggestions and recommendations that mean you'll get other listeners that are suggested by the platform
Make it easy for people to stumble across you
Improve the likelihood that people are going to hear all of your episodes if they subscribe (so make sure that encourage people to subscribe when you do podcast episodes)

But you also need to take responsibility for distribution. Have a think about ways that you can ensure that every episode of your podcast is distributed as far and wide as possible to relevant audiences.

For example, if you do an email newsletter consistently, you want to make sure that you're highlighting certain podcast episodes or the latest podcast episode.

On your social media channels, especially on Instagram, you want to make it easy for people to know that you have a podcast and how they can get to that podcast. Not just saying that you have a podcast generally, but directing them to a specific podcast episode.

When you talk about your podcast episodes, you want to make sure that you're very specific about the value proposition of that podcast episode and who it's for. Being active on Instagram is a great platform for you to make the most of the opportunity that comes with Instagram stories.

Whenever a new episode is available on your podcast, doing Instagram stories to talk about the topic, get people interested in it, and then let them know there's a podcast episode that dives into it further, is going to be really helpful for growing listenership.

Don't forget to use old episodes in this same way. If you've got a particular episode that's done very well, make sure that you put it in your social media schedule to consistently bring people back to it because clearly it's something that people have found valuable.

Take responsibility for distribution and re-distribution of podcast episodes because you will see that improves not only your listenership, but also your subscriber rates really quickly.

Other things to remember:

You can also use things like having guests (which you already do), as well as guesting on other people's platforms as a way to grow your listenership with relevant audiences.
You've got ads that you can use as well - using engagement ads on posts where you're talking about your podcast episodes or using conversion ads where you have podcast episodes that have show notes with a freebie that people can sign up to. There are some really fun ways that you can use ads to expand your listenership, especially if you're using lookalike audiences or your warmest audiences on social media.

They are some ways that you can grow the reach of your podcast. What I would suggest is to not try 12 things all at once.

Just pick one strategy that you're going to focus on, give it three to four weeks, see how it goes in terms of improving your regular download rates for your episodes, and then decide if you're going to keep doing that, or if you're going to let go of it and try something else.

If you decide to keep it, systemise that and get it working at scale before you start bringing in other strategies.

Too often I see people with podcasts who try a distribution strategy and it works, so then they add another distribution strategy which also works, so then they add another one and so on...

But they've never really systemised, outsourced, or scaled that startegy, so what ends up happening is every time they have a podcast episode to release, they end up needing to do 8 to 12 hours of time in actually doing all that distribution, and that's not scalable for you.

We want to make sure that we do it at scale in a systemised way.

Let's now talk about conversion.

Tell people how to take that next step Too often, I listen to podcast episodes where it's a really fascinating subject and I absolutely love it, but then the call to action is just to go and check out a random freebies page (or there's no call to action whatsoever).

There's no information on how I can find out more or discuss that with you if this is something I want to work on, or even a way to know how I might be able to work with you.

Make sure on your podcast episodes that you have a clear call to action for anyone who's listening along, finds it fascinating and wants to know how they can dive in further.

Make sure you're using your podcast to grow and nurture your email list consistently For most people, the conversion doesn't come straight from podcasts into paying you - although that is something that can happen, so make sure you give people that option. Generally, it's going to be a conversion from podcast onto your mailing list, mailing list into a lead magnet, and lead magnet into buying something from you.

For my Take Off program for example, I know what the most common journey from podcast to Take Off is. Let's say I do a podcast episode on niching, and then I'll have my Nail Your Niche freebie as the call to action on that podcast. They'll jump into that Nail Your Niche freebie, go through the email sequence - nurturing and getting my regular newsletters - and then when I launch the Take Off program the next time, they'll jump into the webinar or the challenge for that launch, and then they'll convert there in a live lead magnet for a that particular launch.

You want to make sure that you are growing that email list, and you're consistently nurturing them. Then you can let your email list know how they can dive deeper with you, work with you, or jump into a launch if you've got a product or service that you are launching.

The other thing I want to quickly touch on here in relation to conversion is the audience belief system that we have that if we can just get our stuff in front of a bigger audience, then it will automatically mean that we are going to get better results and sales in our business.

That's actually not accurate. How many people (I've definitely had this thought) reading along have had the thought that if you could just get one podcast episode to go viral and have 200,000 people listen to it, then everything will be okay and your business will grow and you'll definitely make sales? Or if only you could just get that one post on social media to be shared by someone famous, then everything would be okay?

Often, when that huge leap in audience does happen, it doesn't translate into more sales, because you haven't identified and taken responsibility for your customer journey - not just through the process of hearing about you and then buying from you in one jump, but also through that nurturing process.

Have you got a really clear nurturing process that people go through that you know works to convert people into paying clients with you? And if you don't, that is something we want to be prioritising so that we can take care of that and make sure the podcast is doing its job.

At the end of the day, the job of your podcast is to grow your reach and audience, but also bring them in on that customer journey.

Thank you so much for this question Lilach, I hope that you have found my answer helpful.

As I said earlier, I didn't give you all of these strategies to go and try all of them at once. I would recommend looking at:

What is one way that you can grow your reach?
What is one way that you can grow your conversion?

Focus on those for a consistent period of time and see how they work, and then make a decision about whether you want to stop it or continue it, and whether you're going to bring other strategies into play.

The final note that I want to say about any podcast or any type of strategy in terms of whether it's going to work and whether it's going to reach the right people and convert them into clients, is to make sure that you are really clear on your niche, your value proposition and messaging, and your offer.

Those are the foundations when it comes to any kind of business and marketing strategy. Very often we can get caught up in how we can get better reach, thinking that that is what is going to grow our business and get those results.

You need to have confidence and clarity on these three core foundations:

Niche
Value proposition for people and the messaging that expresses that value proposition
Offer that you know your audience really loves and that they get the outcome they're looking for from

If you don't, then all of the surface level activities that you do in order to grow your audience, grow the reach of your podcasts and get more listeners, is not necessarily going to result in business growth.

We just want to make sure we've got all of those foundations clear. If that is something you would like to work on - getting that niche, the value proposition and your offer clear - I'd love to also invite you to come and check out my new Nail Your Niche training.

It is a prerecorded training that you can do at your leisure (and you can also listen to it on double-time so you can get through it nice and quickly).

This will help you look at those foundations of your business and just make sure that you're very clear on, for you Lilach, each niche that you're focusing on, what the value proposition is for them, and then what the offer is that that person is actually looking for and how you express and articulate that in a way that has them saying, 'Yes! That's exactly what I need, how do I sign up?'

If you want to check that out, you can find it here: tashcorbin.com/niche If you have found this episode of the podcast particularly helpful and you'd like to continue the conversation, come on over to the Heart-Centred Soul-Driven Entrepreneurs Facebook group, use #podcastaha and let me know you've been listening along to episode number 239.

I'd love to hear from you if you are a podcaster or you've been thinking about podcasting:

Which area are you going to be focusing on more consistently - rates or conversion?
What strategy are you going to be trying out?
What are any follow-up questions or lightbulb moments you'd like to share?

Do you have a question you'd like me to answer here on the podcast? Go to tashcorbin.com/question, pop your question in there and I will answer your question as well as give you a shoutout and a link back to your channels.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/238

This is not really a marketing topic per se, but running a group of 33,000 women online, I see some things, and this is a conversation that I'd love for us to continue over in the Heart-Centred Soul Driven Entrepreneurs group. It is a pattern and trend that I see happening in lots of different ways and I wanted us to open up this conversation.

The conversation is about dripping with disdain. A big shout out to Vampire Weekend and their song Oxford Comma for that gorgeous description - dripping with disdain. It's such a powerful and emotive phrase, and I just love it. It's three words put together so perfectly.

Dripping with disdain can be about your industry or your audience, and I thought that this particular podcast episode could be about how by shining a light on some of that disdain that we might have for our industry or our audience, we can start to detox ourselves from the judgement that we might feel towards others.

Let's jump into this episode, it's going to be a bit of a meandering conversation, but I've got eight really powerful examples for you where it might be so helpful to shine a light on where this behaviour - even if it's not outwardly facing, it's just inward thoughts - can show up and how it is actually stopping you from growth in your business.

As you might have picked up from my introduction to this episode, it's not necessarily about fixing something so that your business will grow, or doing a certain thing so that you can get more clients. I do think it's really important for us to pay attention to our thoughts and feelings, especially as they relate to our industry, our audience and potential clients.

For me, that's where the biggest personal development and growth journeys have happened. I know for myself, there are still areas where I can have some pop-up thoughts that aren't necessarily helpful, but I don't ignore them, I pay attention to them.

They show me where I need to be changing my behaviour, showing up more authentically, or sometimes it's highlighting something in my industry or something for my audience that I need to step up, talk about and change.

By ignoring those things, I end up keeping myself small, or just judging quietly and not necessarily having the conversation.

Whereas if I bring those things to the fore, I can address them. I'm going to start with my points about industry, and then I'm going to talk about audience.

Here are some examples of places, and conversations that I've heard, where people have disdain for their industry.

"This entire online business world is a giant pyramid scheme" Have you:
Heard it?
Thought it?
Said it out loud?
Talked about that as a worry with your coach or mentor?

I know that this conversation pops up again and again in the Heart-Centred community and in the Take Off program, and I totally understand where it's coming from, and that some of those concerns that people have are very valid.

I know of coaches who charge $15,000 to teach people how to charge $15,000 to teach people how to charge $15,000...

That is totally a model of business that I've seen.

Has there been any material training or development or mentoring in actually changing people's lives for that $15,000? Or is it just finding more people to charge $15,000 to learn how to charge $15,000? Who knows...

I understand that we can see some of these examples and feel quite judgmental about how that's what the whole industry is in a nutshell and that we're not doing anything different (I've had someone say that to me in a VIP call).

I totally understand why it can be a frustration and a fear. If it is a giant pyramid scheme, we just can't see it and we're contributing to it, then aren't we culpable in this entire scheme and shouldn't we opt out of it?

The first thing I want to say to that is: It's not all of the industry.

I have worked with so many amazing people who have completely changed my life, not just in the way that I grow my business, but also in the way that I serve my clients and in my life outside of my business.

I absolutely love and adore the training, support and development that I have received from most of the people that I've worked with.

A great way to unhook yourself from this thought, if it's something that keeps popping up for you, is to: a. Realise that it's not all of it.

b. Look at the ways where you have been helped outside of the way that you make money.

Are there things that you have learned? Are there changes that you have made? Do you show up differently as a result of being in this industry, and therefore, could that change be something beyond being part of the cycle of paying a certain amount to charge a certain amount to teach how to charge that amount?

c. See this as an opportunity.

I know for myself that when people want to work with me, they are working with me because they see that I am not just in that pyramid-type model. They see that a lot of my clients don't teach people how to make money. My clients teach people how to look after their health and wellbeing, how to dial up their intuition, how to fengshui their home to improve their relationships, or how to attract their soulmate.

One of the big things for me when I am working with a mentor or coach is to look at whether their clients do exactly what they do, or if their clients work and impact people's lives in other ways.

There is an opportunity for you to differentiate yourself, simply by the fact that you're not part of that pyramid scheme. You can express your value proposition beyond teaching people exactly what you learned about how to sell something that doesn't actually change people's lives.

You can absolutely opt-out of that. Whenever I am feeling that it's a giant pyramid scheme and I am judging people for it, in most cases, what it's doing is highlighting for me my fear that maybe I'm in that.

It is just this beautiful reminder to me that I need to be conscious of how I show up online, I need to be conscious of the contribution I'm making to the world, and I want to be 100% confident that my business isn't contributing to a giant pyramid scheme. I ask myself what I need to change, adjust or focus on in order for that to be true.

That's how I deal with it.

"The leaders of my industry are horrid" This one has particularly come up a lot this year with Black Lives Matter, white privilege, a lot of justification of white privilege, white fragility, and all of those things that have really come to the fore, particularly this year, and seeing industry leaders topple.

I've seen many people who I would have seen as leaders in my industry have a very hard and fast fall because they were unwilling to stop, listen, do the self-reflection, pay attention and acknowledge their own internalised racism, systemic racism, white privilege, and white supremacy. It could be very easy to look at those leaders and think about how they are horrible, or they didn't deal with it so you should opt-out altogether.

I think that that's a really big mistake. What I have also seen, especially this year, is the lifting of amazing voices and the demand at the client level for this to be addressed. People are voting with their wallets.

I have been able to hear from and see so many more amazing black women who run brilliant multimillion-dollar businesses.

I have moved from working with someone who had some problematic responses to Black Lives Matter, and I immediately cancelled my membership in their program and went and joined a different one.

A great example of this and a different way to look at it would if you wanted to sell swimwear and be in the swimwear industry.

The leading brands in your industry do not:

Include body diverse models
Include racially diverse people
Have inclusive sizing, styling or inclusive anything

The leaders in the swimwear industry have mostly white, mostly skinny, mostly very tanned and problematic-from-a-sun-safe-perspective models. So you wanted to sell swimwear, but looking at the leaders in your industry, it would be easy to think that to succeed in that industry you have to do that, and you're not willing to so instead you're going to opt-out.

But that's not actually the case. You wouldn't opt-out of that industry, you would stand up for what you want to see in that industry and you would have that inclusivity and that diversity as part of your business model.

That would be a point of difference for you, and that would ultimately end up being an advantage for you. Especially as more and more people are no longer willing to tolerate silence on:

Black Lives Matter
White supremacy
White fragility
Racism

It's not just in that one space, it's in many, many spaces. I myself saw that all of the leaders that I could see in my industry were talking about the 4am club. They were talking about hustling, wanting it harder and dialling up people's pain and fear in the sales process, because 'you can totally fix them later when they buy from you'.

I didn't want to do any of that.

But if I had completely opted out of the entire industry because the people that I saw who were leading in that industry had problematic behaviours and beliefs that I didn't agree with, then all of the thousands of women that I've now supported to grow their businesses and market in a way that is completely aligned with their values and doesn't cause the triggering of trauma or dialling up people's pain points in the sales process, all of those thousands of women would have missed out and they'd probably be following the industry leaders and feeling the same as I did seven years ago.

When it comes to looking at your industry, notice where you're feeling that disdain for the leadership, and judgement of the way that other people are behaving. Instead of just expressing that disdain and judgement and doing nothing about it, turn it into something that's actually helpful and useful for your audience.

You will notice that when I talk about the problematic behaviours in terms of sales processes in my business, I don't just throw out disdain and judgement. I instead break it down to 'This specific strategy is not aligned with my values because of this, and this is what it does to people. I'm not willing to do that. So if you aren't willing to do that either, here's what I do. You might like to try to do this way as well'.

I'm not just throwing out criticism and judgement of the leaders in my industry, I am instead focusing on: * What behaviours specifically am I not happy with? * Why am I not happy with them? * What am I doing instead? * How could you do that too?

Instead of throwing out the judgement, I'm actually being part of the solution. You have the opportunity to do that as well.

Copycats I've had many conversations, in particular in the last couple of months, where people are saying that they're not going to put anything out online anymore because every time they do, a couple of days later they see someone else putting the same thing up. They don't think it's fair that someone else is having free content written for them so they just won't create any anymore.

I had someone who I was talking to who had created a program that they'd given a specific name to, and then someone else who they saw as a peer came out with an unbuilt program that she started selling with the exact same name - she'd clearly just copied the name and wanted to get in with it first.

There's a lot of that.

On a Facebook Live earlier this year, I talked about a particular product that I was thinking about doing and a URL that I was thinking about buying, and three days after that, someone else bought that URL and put it instantly up for sale for $5,000.

The URL was something very specific to something that I talked about very clearly. It seems like it could be very likely that someone watched that video and went and bought that domain name, but does that mean I'm not going to do anything? Does that mean I just give up and that the entire industry is full of copycats?

What are you focusing on? Where are you putting your attention if you're constantly looking to find who is copying you?

What I ended up doing was just completely moving in a different direction with a different name for the same concept.

I felt like it ended up being better anyway, so it's no drama.

I could spend my time and attention getting really upset and angry about that, or I could spend my time and attention on building this program.

You can spend your time and attention looking for people who have copied you, or you can block those people and get on with your life. You can accept that there's a lot of coincidence and we all kind of end up sounding the same when we're talking to the same audiences, or you can just focus on your audience instead of focusing on your peers.

I also think whenever the copycat issue comes up, the judgement stuff comes out huge. It feels as though it's an affront to you, it's an insult, and you make it mean so many different things.

At the end of the day, I have so much compassion for someone who feels that they need to copy my things and my work, because to me it says that that person is really low in self-esteem, and is really struggling to feel confident in their own content, in coming up with their own concepts and in coming up with their own way of talking about things.

If they're constantly resharing or modelling my work in their work, then sure it's not necessarily an insult and it's very flattering, but also it says more about that person than it does about me.

If I put all my energy and attention on stopping that person, what is the opportunity cost of that? I don't judge someone who copies me, and I don't judge someone who copies someone else.

I understand what it feels like to feel like you desperately need to create something and you have no idea what to say, and how stuck that can feel. If the thing that gets that person unstuck is regurgitating something that you've done, then power to them, let's all help each other. A rising tide lifts all ships.

When you live in a world where you see that resources are finite, clients are finite, and success is finite, it can be really easy to be upset by that. I'm not saying that you should let everyone copy everyone and that we should all just all regurgitate the same information. There are legal protections, there are ways that you can address it, but at the end of the day, is it even worth doing some of those things?

I had a conversation with someone who said that she has a girl who follows her, who likes every one of her posts, and then a few days later she does a very similar post on her own page.

And I just said to block her. If something upsets you that much, all you need to do is block that person.

But this person didn't want to block her, and every practical solution that I gave her, she made excuses for why she didn't want to that.

Eventually I just got to the point where I told her that the other option is to stop focusing on this copycat and stop checking whether they're copying her.

I think sometimes we prefer to stay in the space of feeling superior or feeling like we're better than someone than actually addressing the challenge that we think we're facing.

That's all I'll say on that one for now, but I do have a whole episode about copycats that you can find here: tashcorbin.com/185-how-to-deal-with-copycats

"The internet's already too noisy and I'm just contributing to this noise" I think this one can be particularly difficult for people who are new to social media or who struggle with social media.

They say that they don't want to be a part of the noise.

To that I would say, yes, everyone is trying to share their content. We all want to speak to our audiences, but at the end of the day, your audience is going to resonate with your message.

Just because you might feel like it's a busy space to be speaking into, doesn't mean that people aren't sitting there waiting to hear from you.

I know for myself, there have been several times where I felt like no one was talking about the thing I needed people to be talking about on social media. Even when I googled it, I couldn't find anything. Then when I finally found someone who was having that conversation, I was so excited because I really wanted to learn that stuff.

The noise of the internet didn't get in the way, it was just that no one was having that conversation as far as I could find.

I understand the fear that you're just contributing to the noise of the internet, but think about your content and your posts as an oasis for your ideal client.

You don't need to participate in trying to yell over each other. I've got a great example, of when I went to this amazing market over the weekend and there were all of these stalls (it's been a bit quiet on the market's front because of COVID).

I love just browsing when I go to markets, and I don't need to have conversations with every single person. But in this row of market stalls, many of the stallholders were standing in front of their market stall, and as I walked through this section, I was assaulted by noise and people talking at me trying to get me to come to their stall.

There was this beautiful lady who would have been at least in her sixties, and she had these beautiful handcrafted beads, buttons, jewellery and decorative things, and she was just sitting there quietly behind her stall, and I just naturally made a beeline to her stall.

I didn't want to deal with the noise, so I was so drawn to her. I was looking at her things while she just sat there quietly and eventually we started talking about why she started creating these things, and we had this amazing conversation. And she wasn't loud.

You don't need to yell over everyone else to be successful online. You can just be this beautiful oasis of really useful information for your audience - you can be an oasis of calm confidence.

It was the calmly and quietly confident people at that market that I spent the most time engaged with because I didn't want to be yelled at by mostly dudes. I didn't want to know that his beef jerky was the best beef jerky in all of Southland, I didn't need to know how many different flavours of bath bombs that other guy had. Honestly, I didn't need them yelling at me. It was the quiet, calm, confident stallholders that didn't need to get out and pitch to me in desperation that I was really drawn to.

You can show up on the internet in that way as well, but you still need to show up.

Instead of being worried or judgmental about everyone yelling over everyone and the internet being really noisy, work out how you can show up in a way that reflects what you want to show up as, how you want to be seen, and how you want to contribute to what's on the internet.

You don't have to contribute noise, you can contribute calm. They are the four big judgments I see of the industries that we might belong to.

It's a pyramid scheme
Leadership
Copycats
The internet's already too noisy

The other side of this conversation is where I see disdain for people's audience...

Getting frustrated with your audience and missing opportunities This one I really don't get, but I see it come up often.

I have an example from the Heart-Centred community, and this was many, many moons ago. I don't want to get into who it was or anything like that, but it was such a great example for me of not seeing the opportunity with your audience.

Every three or four months, I used to do a post on in the Heart-Centred group asking people what their astrology sign was and what their favourite thing was about being that sign.

There was someone who was a very experienced astrologer who saw this post as being particularly problematic.

There was one time where 700 people had commented on this post, and all the Leo's were teaming up with each other and bonding over being the same sign and sharing what they love about it. All these people were having these amazing conversations - it was one of the most beautiful posts that I've ever done in the group.

One time it really took off and there were all of these comments, and this very experienced astrologer saw people making assumptions about their sign or talking about their astrology in ways that she, as an experienced astrologer for multiple decades, could see were wrong.

Not only did she comment on the post saying that the post was a complete sham, a waste of time, no one knew what they were talking about and that I had posed the question wrong, she also reached out to me and told me to take the post down because it was so problematic and people shouldn't be talking about their astrological signs if they weren't actually informed about what it meant.

Then she went and replied to the comments of people who had talked about their sign and she told them why they were wrong. Some astrologers had put comments up saying that if someone didn't know what their sign was about then they would happily explain it to them. We had some astrologers adding extra things and adding statements - the astrologers were having a field day and everyone was having a great conversation. I loved it.

Then this person went through and commented and told everyone why they were wrong.

You could choose to see that this conversation about astrology was an affront - which is how she chose to see it - or you could see that this conversation about astrology was an opportunity.

The only difference as to whether you see it as an affront or whether you see it as an opportunity is your perspective.

Your perspective is the only difference. Not only did I not take that post down (because I loved the conversation that was happening), but whenever that post came up again as a suggestion in my content planning for the group, I haven't done it. I haven't put that post up there the last three times it was suggested.

If this person had seen it as an opportunity and engaged in a really beautiful way without the disdain and without the judgement for their audience (because 90% of people on that post were their ideal client - they were semi-informed about astrology but loved talking about it), then that would have been an amazing opportunity.

Instead of seeing it as an opportunity, they saw it as an affront, shut the conversation down, upset a lot of people in the comments, and now hasn't had the opportunity for that conversation to be reinvigorated in the group since.

That person could have simply seen it as an opportunity, given some clarification about how there's more to it than that and that if anyone wanted to know what it meant for them and their busines, she would love for them to get in touch.

Instead of doing that she just chose to treat the audience with disdain, contempt and judgement. It is such a shame that that was a missed opportunity.

I know that this is a really extreme example, but I see it pop up all the time, where someone asks a question and they're basically screaming at you that they are your ideal client because they don't quite understand how to ask the question properly, and instead of being met with love and compassion and understanding, they are met with judgement and disdain, and completely put off the whole idea.

This happened to me many years ago when I joined a vegan group. I asked a few questions about veganism, and I was basically told that by asking that question, I was telling them that I'm not a proper vegan and so they wanted me to go away. They didn't say it in a nice tone at all, and it was so bizarre to me because it was full of vegan entrepreneurs who could have helped me with understanding some things about veganism.

Instead I got completely pooped on in asking that question. I see this come up over and over again, people judging and having disdain for their audience asking questions that indicate they're probably ripe to have a conversation with you about this. They might actually either be really ready to work with you, or just before the tipping point of being ready to work with you.

I just wanted to bring that one up because I think that it can be easiest for us to jump to conclusions about why someone's asked a question or what they're saying or why they're saying it.

But at the end of the day, are you looking at that audience conversation as an affront or as an opportunity?

"My audience will waste money on A, B and C when all they need is just a few sessions with me" There are so many people complaining that their ideal clients won't invest in sessions with them but they will happily throw money down the toilet for the outcome from someone else.

It is so interesting to me that that is met with frustration, because that says to you all that you need to know for your messaging and marketing.

There is something about the other thing that makes it look like it's the right answer for those people. They're willing to invest in that, and when you share your product or service which you think solves the problem even better, they don't buy it.

That's a messaging issue. The key to resolving that messaging issue is in paying attention to and getting curious about where people are investing their money instead.

If you are getting frustrated or judgmental of your audience because they're spending money in the wrong spaces, again, instead of seeing that as insulting, see it as an opportunity for you to really nail your value proposition and address the messaging issue that means they're putting their money into something else other than the work that you are offering.

"How dare they" This one's a really interesting one because I see it pop up in a range of different ways.

I had a friend in a mastermind who ran a free challenge. There were all these people in her pop up group for her free challenge, and when the challenge finished, people were saying that since the group was closing, they should all make their own group and continue to support and help each other.

This person was like "How very dare they".

"How dare they think that they can go off and work on this without me when I have put all of my time and energy into doing this with them in this free challenge. If they wanted extra support and community, they could just buy my program and they would get everything that they need. But instead, they're going to go off and create their own splinter cell of people working on this together for free. How dare they."

It pops up with people who are working with someone, talking to each other, and forming networks with each other.

I actually did a program once where we weren't allowed to talk to the other participants, and when a couple of people got busted who knew each other outside of the work that they've done together, it was like a "how dare you" and they got booted out.

Again, that judgement or that disdain for them was an opportunity. Clearly people want to keep working with each other, and they want to keep talking to each other. They want to keep working on this thing, they feel like there's more for them to do but the group program or whatever is on offer is not the thing for them - they want something else.

People are allowed to get their needs met. It's totally okay if you want to set the boundaries and say that there can't be any splinter groups - that's your group, your rules, your program, your rules, your business, your rules - but don't judge people simply because they want to keep having that conversation.

If you can facilitate that conversation and keep them in your community to have that conversation then great. But if you're not interested in facilitating that conversation, then they're going to go and have that conversation elsewhere. That's totally legit of them to want to do that.

That's a really interesting one, and for me, it always creates this sense of asking myself how I can meet those needs without changing my boundaries.

There's always a creative solution that I can find. If you find yourself feeling like "how dare they" about your audience or your clients as well, just pay attention to that one.

"If they can't see what they're doing then that's their fault" "If they can't see how valuable my work is, then I'm not there for them." Or "If they can't prioritise investing in working with me, then I'm not interested in working with them, I don't want to help these people."

I see this particularly in sales conversations:

"If they're not a quick decision maker and they're not willing to pay even the deposit straight away, then I don't want to work with them because they're not a quick decision maker."

"If they aren't willing to invest $6,000 in my program without talking to their partner, then they're not the kind of person that I want to work with because they're not independent."

To this I always say that you just don't know what's going on for other people. How can you know? And is that really how you want to show up in the world?

I don't see this as much in the Heart-Centred community, but I do see this in the online business world and particularly in places where those hardcore pressure sales tactics are used.

"I don't even want them to be in my audience". This one I see a lot with email marketing, "If they're not willing to put up with 17 emails for me in a week when I'm launching something, then they can just F right off" - I see that a lot.

I think that this is a really big one in just paying attention to where you are shirking your responsibility in the process. If someone doesn't want to receive 17 emails from you in a week and that makes them want to unsubscribe from your list, is it actually a they-have-to-put-up-with-it-or-else kind of scenario?

Someone that I see who does this really well is Denise Duffield-Thomas when she's doing an affiliate launch for a particular program. At the start of that affiliate launch, and in every other email that she sends about that affiliate launch, there's an option of unsubscribing from that launch if they don't want to hear about that program.

That's a really beautiful thing to be able to do without telling someone that they have to receive 17 emails about a launch or else they can just go away and that it's their problem.

It's almost like a combative approach to email marketing and a combative approach to business. For your audience as well, sometimes they can't see the value of what you are offering. It's not their job to find it - it is not their job to go on a treasure hunt and try and work out whether your product is the right fit for them or not.

You have a shared responsibility.

They need to show up and read some emails, or they need to show up and watch some videos, but you also need to make sure you're taking responsibility for providing enough information in that process that they can make that decision without having to jump through a bunch of hoops in order to find the information that they need.

Similarly, with the if-they-can't-decide-in-24-hours type thing, you don't know what other people are going through.

Even I don't invest in things more than $500 without talking about it with David. The reason why I do that is because we are saving for a house right now, and we have some big priorities for our money. We have some really big financial goals that we're going for.

The process of talking it out with him is really helpful for me as an extrovert, to get really clear on:

What is it that I'm looking for?
What is the outcome that I think I'll get from it?
Will I actually put the time and energy in to get that result from it?

It's really helpful to me to have that conversation. I also know I'm very susceptible to NLP in the sales process, and all of the trickery and tactics that make me end up having really big buyer's remorse, so I have a rule with myself that if I'm going to invest in anything in my business, I have to sleep on it for 48 hours.

That's just the rule.

To say, "Well I don't care if you have that rule, if you don't buy from me immediately, then you're not my kind of person", that is dripping with disdain. It's full of judgement.

You don't know what is going on for that other person. Just because they have a different process of assessing whether something is the right fit for them, doesn't mean that they don't deserve to be helped.

That's a really big one for me. I think that in the online business world, there can be a tendency to be very dismissive of people who aren't excited and quick to jump in and willing to take everything that you say at face value and immediately trusting of you.

To me, that's actually a really great quality that I love in my audience.

I love that people take time to consider whether they're going to work with me. I love that people want to talk about it with their partners first because they're going to go fully into it if they do join. And I love giving people time and space to sleep on it, because I love getting time and space to sleep on it myself.

That's one where I've seen a tendency for this judgement and this disdain to creep in. If that's coming up for you, it's something to consider.

They are the four big judgments that I see of our audience. 1. Getting frustrated with your audience and missing opportunities

2. "My audience will waste money on A, B and C when all they need is just a few sessions with me"

3. "How dare they"

4. "If they can't see what they're doing then that's their fault"

With all of these things that we've talked about in this very long episode of the podcast (and thank you for sticking with me if you're still here), my goal is not to tell you not to feel them, think them or say them (some of them please don't say), but that's not the goal of this podcast episode.

For me, the biggest shifts that happen are when I pay attention to my thoughts, and I pay attention to the way that I'm contributing to the conversation in my industry.

I wanted to do this episode through that lens. Think about all of these things we've talked about today:

Your judgments about your industry
The disdain that you might have for parts of your industry or certain aspects of how your industry behaves
Your disdain and judgement for your clients, potential clients, your audience, people who decide not to buy from you, and people who decide that they're going to look for support in other ways than the way that you have prescribed

When you pay attention to how you think about these things and your contribution to your industry in this space and to the conversations about these things, that can shine a light on why we feel this way.

We get to make a conscious decision about whether we want to continue thinking that way, whether we want to continue behaving that way, and whether we want to continue showing up and contributing to the conversation in that way.

In summary, I hope that you have found this interesting and insightful. I hope that you found it valuable, and as I said at the start of the episode, I want this to be a conversation.

Please come on over to the Heart-Centred, Soul-Driven Entrepreneurs Facebook group, use #podcastaha, and tell me that you've been reading episode number 238.

I'd love to know:

Where have you felt that you are dripping with disdain?
Is it about your audience?
Is it about your industry? I
Do you have some judgement you want to detox from the way that you show up online, or the way that you feel about your business, your industry or your audience?

I would love for this to be a group conversation because I think there's so much that we can learn from these experiences, as well as so much that we can change about what we see online that we don't agree with.

I know that the Heart-Centred community is a beautiful incubator of new types of thinking for online business. It is a community with new ways of showing up much more feminine, connected, vulnerable, open, and implementing integrity-driven practises in the online business world.

I am so grateful that I get to be part of that conversation - not just lead it but also learn from it. Come on over to Heart-Centred group and let's continue the conversation.

Until next time, I cannot WAIT to see you SHINE.

View Details

Show notes can be found at tashcorbin.com/237

Today I'm answering one of your listener questions, and this question comes from the fabulous Justine.

We're going to be talking about what to do when people say they cannot afford to work with you, and addressing the value proposition of your work.

Super juicy topic, amazing quality question.

Let's dive on in. Today's listener question comes from the fabulous Justine Dean. You can find out more about her at justinedean.com or on Instagram at @justinedeanofficial.

Justine writes in and says:

"Tash, what do I do when people say they love what I'm writing and they need what I do, but they cannot afford it? I'm guessing my value proposition isn't clear?"

This is such a great conversation for us to have, and thank you so much for writing in with your question.

Quick note: If you also have a question you'd like me to answer here on the podcast (and I'll give you a shout out as well), then just go to tashcorbin.com/question, pop your question in there and all of your details, and I'll answer your question on a future episode.

For Justine's question, there are two elements that we need to address here: 1. What to do when people say they cannot afford to work with you
2. Looking at your value proposition

I've got three areas that I want us to explore in answering this question.

Effectively qualifying and confirming through your sales process the need your potential clients have If you are having a conversation with someone, and they love what you're writing about and your work, but then you start talking about how you can work together and they say that it sounds great but they can't afford it, first of all, always respect that 'no' when you get it, but also make sure that you don't pitch until you know it is a good fit and you have clarified the value proposition.

This is where qualifying and confirmation come into play. In the sales call process, I'm not starting the process by straight-up saying how much it is to work with me. I am starting the conversation by clarifying and qualifying: Is this what the person actually wants?

In the qualifying process, I ask lots of questions about:

What the person is looking for
What it would mean to them to be able to work through this
If they've tried anything in the past
What it was
Why it didn't work

Then before I go into any pitching, I use a confirmation statement.

I will say something like 'It sounds to me that if we could do ..., then that would address ...', or 'What I'm hearing you say is if we could do ..., then you would feel .... Have I got that right?'

For you Justine (Justine is a relationship specialist), you might say 'It sounds to me like if we could address all of the baggage and the stuff that you feel like you're carrying, then you would feel more confident to step back into the dating circles. Have a got that right?' Just get really clear and specific about what they are needing.

By doing that qualifying - asking the questions and finding out what the priority is for the person individually - and then making that statement of confirmation and making sure that you're both on the same page before you prescribe what you think the solution would be for them and whether that is working with you or not, you've already confirmed the value proposition.

Create links in your value proposition to your ideal clients' current priorities The value proposition isn't just more stuff. So many people think that they improve the value of their products and services by adding more sessions, more bonuses, extra access to them, unlimited voxer support or unlimited email support in order to try and improve the value proposition.

But ultimately, the value of your work isn't just the process, it's also linked to the outcome.

What we want to make sure we're doing is confirming for your audience the value proposition of the before and after that you are facilitating.

The best way to confirm that, especially for VIP work, is in a one-to-one conversation. This brings me to the second part of what I want to talk about, and that is really looking at your sales process and whether it's giving you the insight and information that you need to really scale and grow your business.

We can work on our messaging, value proposition, how we sell our products and services, our packaging on a broadcast level, (ie. putting it up on social media, talking about it consistently, sharing it with your audience, posting offers into groups or on your social media page, you can post great content that has a call to action to talk to you about whether you should be working together or not), but at the end of the day, if you're getting mostly crickets and people commenting saying that it sounds really great but they can't afford it right now, then you're not actually confirming or qualifying:

Are these people actually my ideal clients?
Do they have a clear understanding of the value proposition, and have I connected it for them?
How do I adjust my messaging and my audience growth as I move forward?

One of the things that I'd really recommend for anyone who's experiencing lots of comments saying that it's great but they can't afford it, is to actually set a goal for yourself to have as many conversations with people who might be your ideal clients as possible.

The more of those conversations you have, the more opportunity you have to qualify, practise that confirmation statement and really confirm and understand how your ideal client expresses the value that they are looking for in terms of before and after.

Then you can effectively translate that back into your broadcast marketing. One of the things I want to say here is that even for myself, as I am scaling beyond the half-a-million-dollar mark in my business and I'm now having six-figure launches of my group program, I still have lots of sales conversations.

The reason why I continue to do that is not just because it massively improves my conversion rates, but also because it gives me really beautiful and powerful insight into the value proposition that my audience is looking for, and how to articulate and express that from multiple angles.

Even in the last launch of the Take Off program (which was not quite six figures - it was $99,000), out of the 45 people who joined the Take Off program, I had email conversations with about 20 people, and I had 15-minute chats with about 6 or 7 of those people as well.

I love having these conversations with people. I don't see that as a chore because I have to put more work into making that sale, I see that as an opportunity to find out what didn't hit the nail on the head with my value proposition for this person. Of course I want to make the sale if it's the right fit for this person, but I love to talk with them and find out what's missing in my messaging and what their concern is.

When you're working on your value proposition, you really want to make sure that you're having as many conversations as possible. It is through the conversation that you really clarify that value proposition - not through throwing spaghetti at the wall with messaging.

The other thing I want to say with value proposition is, as I said before, it's not about having more things in order to improve the value proposition, it's actually to improve the priority level that this person places on that outcome. The way that you do that is not by telling someone that this should be a bigger priority for them.

A great example of that would be if you worked in the health and wellbeing space.

I see this all the time. I understand you're really passionate about health and wellbeing, but when you just keep yelling at the internet that people should prioritise their health and wellbeing, you're not actually connecting with your ideal client where they are, and you're also not connecting to their priorities.

If they put their health and wellbeing at the bottom of the priority list all of the time, it's going to be really difficult for you to shift those priorities simply through broadcast marketing and content.

The way that you help people to really prioritise the work that you have to offer is to link it to what their priority is. For you Justine, if getting back into the dating space and having a great experience of dating could link to your ideal client's current priority (which might be to have a really enjoyable lifestyle and travel a lot), then you're going to help improve the value proposition of that outcome that you are offering to people.

The other thing I love is for a lot of people when they're going through relationship work or getting themselves ready for dating or getting back into the dating space, it's a real journey of self-development and growth, and often, it's an opportunity to practise manifesting what they want in every area of their life.

I know that there are relationship coaches out there who link:

Having a great relationship with meeting your health goals and manifesting your ideal health goals
Manifesting your ideal partner with manifesting great self-awareness
Manifesting your ideal partner with manifesting money in your business

By linking those things together and actually showing and demonstrating that by addressing one certain thing, you're also going to address this other thing, it actually improves the priority and therefore value proposition of working with you.

The caveat on this is that for different people that priority is going to be different. For different people, the link between the work that they do in terms of dating and relationships and another area of their life is going to be quite different.

That is why I absolutely adore having conversations with people.

When I'm talking to people about making more money in their business, I don't just talk about making more money in their business for the sake of making more money in their business.

I ask people:

Why do you want to make more money in your business?
What would this mean to you?
How would that impact other areas of your life?
What's your priority other than making money?

If someone's talking about the fact that they could have more time with their children and they can have that more spacious lifestyle, I'm always sure to talk about that in my confirmation statement. I would say something like, 'It sounds to me, if we could get you hitting that $10,000 a month mark without having to do more than the 25 hours a week that you're doing right now, then that's not just going to help with the growth of your business, it's also going to allow you to have the lifestyle and the time with your children that's really important to you. Am I getting this right?'

That's really where value proposition comes into its own - linking it with the priorities that your ideal client has. Whilst we can make sweeping generalisations and make statements about what we think is going to be the priority for our ideal clients, that is most powerfully linked in a one-to-one sales conversation.

There are definitely lots of conversations to practise when it comes to value proposition.

Take a shiny detox This is a really out there point, but I think this is a really important one when it comes to value proposition and particularly having lots of people following you saying how lovely your work sounds but it's not a priority for them right now.

I know for a lot of people when it comes to building and growing their business on broadcast channels, and wanting to get those sales, we can start to feel like to improve our value proposition, we need to look more expensive, valuable and professional.

This can actually veer you in the wrong direction when it comes to getting that connection and conversion in your business.

If you are someone who feels like they always have to use the same six perfect pictures in their posts on social media, and you're constantly doing pictures with words over them, and it always looks like you're writing ads, then that can actually be part of the disconnect for people (and I don't necessarily think this is you, Justine, but I just wanted to cover on this for everyone reading).

If you look all polished and professional and perfect, then it can imply to people (consciously or subconsciously), that in order for them to get the same outcome, they also need to be perfect, professional and polished.

I know for you, Justine, that's not what your core message is actually about. Your core message is about that beautiful journey of self-exploration and letting go of some of that baggage whilst still being human in the process.

What we need to do is give our audience permission to be real. We need to give our audience permission to be human. We need to give our audience the confidence to believe that even if they don't do it correctly, they'll still move closer to their goal. Even if they don't show up perfectly, they're still able to access the transformation that you facilitate.

In our marketing and messaging, and particularly when we're trying to encourage people to go over that tipping point of having a conversation with us and investing in getting this outcome, we need to make people feel like they can get that outcome and that it's totally accessible to them. They don't need to have some kind of magic formula or show up perfectly or be hyper-professional or any of those things in order to be able to get that outcome.

A little exercise that I would recommend that you do is:

Go and look at your Facebook page. I want you to go and look at the last 20 posts on your Facebook page, and I want you to assess how many of those posts invite people to connect and have a conversation with you in an unthreatening, no strings attached kind of way.

It's all well and good to say 'obligation-free chat', but that sounds so sales, that people gloss over the fact that it's obligation-free.

I want you to start looking at when you're doing your call to action, is it really conversational, connecting and unintimidating? Or is it really formal?

Have a look at that call to action. I want to know how many times you've had a call to action, and how conversational that call to action is on your Facebook page.

I also want you to have a look and see, when you look at this from an objective perspective, does your Facebook page look polished and manicured, and like you've got a series of ads (ads for your free content, ad-style tips, ads for your products and services, ads for your freebie)? Does it look like a sequence of ads? Or does it look like an engaging conversational, let's-all-be-human kind of space?

If you can improve that sense of connection, engagement and that feeling of being allowed to make mistakes on your social media platforms - not just your page but also when you're posting in communities - then you're going to make that resistance point to jumping in and working with you a little easier for people to overcome, because they don't have a perception that they need to have their ducks in a row before they even come to work with you.

They don't need to clean before the cleaner. They don't need to do the groundwork or do all the practise work before they're allowed to have this outcome and work with you as well.

Hopefully that's been really helpful for you Justine and everyone else reading along as well.

I would love to know what you think about qualifying in the sales process, dealing with people saying that they can't afford it, and also that value proposition and dialling up that value proposition for your audience.

Come on over to the Heart-Centred Soul-Driven Entrepreneurs Facebook group, use #podcastaha, let me know you've been listening to episode number 237 and let's continue the conversation over there.

I also want to encourage you if you have a question for me, go on over to tashcorbin.com/question, pop your details in there and ask me your question.

I would love to answer your question here on the Heart-Centred Business Podcast.

Thank you so much for joining me today.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/236

In today's episode, I'm going to share my 5-minute post-call habit, and how this habit grows my business.

It's a really simple thing you can do that escalates and elevates your business results quickly.

We know as entrepreneurs that content is really powerful in:

Attracting our ideal clients
Helping them to understand our value
Nurturing them
Helping them to understand how we can support them further
Helping them to move forward in their journey
Converting them into paying clients

Content is such a powerful part of our business model. We also know that messaging is one of the critical foundations that allows us to be deeply resonant in our posting and our presence online, helps us to connect to our ideal client and helps them understand our value proposition.

Messaging is such a big part of business because it covers so many different elements of what goes into our business model.

Our messaging shows up in our posts on social media, in our deeper content, on our sales pages and websites, and in our conversations that we have with our audiences.

Knowing that content is powerful and messaging is so critical to business growth and success, every group call that I facilitate and every VIP client call that I have is a goldmine.

Every single time I run a group call, every single time I run a VIP one-to-one call with anyone in my business, I take 5-minutes after that call. In that 5-minute post-call habit, I take that 5-minutes to note down three key things.

What were the challenges that were brought to me on that call? Whether the call was a large group coaching call for the Take Off program, or a very intimate one-to-one coaching client call, I take note of what challenges were brought to me on that call.

With the bigger group calls in the Take Off program, I'd probably note down three or four major challenges that were brought to me. In a VIP call, I'd note down one or two of the major challenges that were brought forward to me that someone wanted me to fix for them.

For your business, with your clients, your messaging, and your content, if you are working with a perfect ideal client and they come to a session with you and present you with the problem that they need you to fix, imagine how powerful that content is to then go out and find more people just like that one.

But how many of us jump from client session to client session, from call to call, and don't ever stop and take note of the exact thing that our ideal clients are asking us for when they have the opportunity to speak with us?

The first thing that I write down in that 5-minute post-call habit is what challenges were brought to me.

What are the keywords and phrases that my client used? How did they describe:
The problem?
What they thought the answer was?
The solution they were looking for?
The specific tangible experiences that they were having that told them this was a problem?

That really helps me to refine my keywords, my key phrases, and the things I need to talk about in my content.

Being able to speak to my audience using words and phrases that THEY use to describe what's going on, is so powerful in my messaging.

It's all well and good for me to just diagnose their challenge as a niching issue, but if they think the issue is that they just don't know how to speak to their audience effectively, then I'm missing the mark with ships passing in the night if I don't use the words that they use to articulate that particular challenge or problem.

It is my job to help my audience bridge the gap between where they think the problem is, and what I can see the deep issue that may be causing all of that pain and strife that's coming up for them is.

What would I need to say to others with the same problem? If I could proactively go out and help 100 other people who had the same challenge, what would I need to say?

This is actually the basis of my content plan.

I talk about my 5-minute post-call habits so often in my client calls and in my group calls because it is such a useful way for people to refine their messaging and get clear on what content they need to be sharing.

Guess what question I get asked over and over and over again... How do you come up with content? What do I say on my blog? What do I post about on social media?

The answer is in tapping into the juicy resource that is the conversations you're already having.

If you're not having conversations with anyone just yet in your business:

a. Find ways to have those conversations
b. You will be very equipped from day one to know how to make sure that you maximise the return for your business from those conversations

Just to recap, my 5-minute post-call habit is to stop and write down:

What were the challenges that were brought to me in that call?
What are the keywords and phrases that my client used?
If I could proactively go out and help 100 other people who have the same problem, what would I need to say?

Thank you so much for joining me for this episode of the Heart-Centred Business Podcast, I hope that's been a really helpful one for you.

If you aren't 100% sure on how to identify your niche, your target market or how to start having conversations with those people, then I would love for you to come and check out a new free resource that I have available.

It's called Nail Your Niche. It's based on a live training that I have run over six times in the last two years that I've now turned it into a self-study video training that you can access at any time.

All you need to do to access it is go and register here: tashcorbin.com/niche

As always, please come on over to the Heart-Centred, Soul-Driven Entrepreneurs Facebook group, use #podcastaha, let me know you've been listening along to podcast episode 236, and share what you thought about my 5-minute post-call habit. Let me know if you have any questions or aha's, and I'll see you over there.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found tashcorbin.com/235

This is a listener Q&A episode of the podcast, and the question comes from the amazing Claire, who wants to know how to scale her membership program to over 100 members.

If you've been thinking of starting a membership program, or you've got one that you'd love to scale to larger audiences, this is going to be a really helpful episode for you.

This listener question comes from Claire Riley. You can find out more about Claire on her website claireriley.co.

Claire asks:

"How do I scale my membership program?"

Claire has been running her membership program Batch It Crazy (yes, that sounds like something else but that's not what it is), for three years. She's got 35 active members as of when she submitted the question, and she's had over 70 members go through this membership in the time that she's been running it.

She said that the members are engaged, they love the program, she loves the content and the delivery, and she also said the launches work both with time-sensitive launches AND evergreen funnels.

Claire wants to know how she can scale this to bring in more members and perhaps even have some more self-study content.

This is a really awesome question.

Before I get to the specifics of Claire's question, I want to start by saying that I think memberships are absolutely brilliant. I especially love Claire's membership which I've been a part of before.,

Memberships are great because:

You get access to recurring revenue
You get to create an ongoing, longer-term relationship with your clients
They do work really well with evergreen sales and funnels - especially when they're set up really well to bring in new members and induct them into the membership

Whenever it comes to getting more people into a program - whether it be a course, membership or a mastermind - my core marketing strategy comes down to the three core things: reach, conversion and mindset.

The really interesting thing about Claire's question is that she said when she launches it and when she sets up evergreen funnels, they both work.

The real question that I have for you darling Claire, is why aren't you scaling it? It clearly looks to me like your membership is doing well, it has a great conversion rate when you put it in front of your audience, and people buy it - so why haven't you actually taken the action to scale your membership program?

If you know that you want to get to 100+ members, you know both launches and evergreen funnels work, to me it's a simple proposition of more reach at the top of your funnel equals more conversion into clients at the bottom of the funnel.

What I want you to do specifically darling Claire, is to get clear on what the negative consequences of having 100 members in this program are.

There may be a clue in the last part of your question, which was about creating some more pre-recorded self-study content.

That gives me a clue that potentially you're worried that if you have more members coming into your membership, you're not going to be able to handle all those extra members. You're feeling like maybe there's something that isn't scalable on the inside of the program. The marketing of your membership is completely scalable, so for me, the first thing to look at is not reach or conversion, it's actually mindset.

Deal with the mindset stuff and also look for capacity issues. Is it because you feel too busy?
Is it because you feel like your marketing strategy is too busy right now?
Why haven't you put in some really strong scalable strategies to get your launches in front of more people?

The most simple and obvious way to scale this membership is to simply put more money into your ad spend when you are launching, or put more money into your ad spend on your evergreen funnels.

If they work, then the next step is to scale them up. Your homework for this episode is to deal with those mindsets things, and have a think about what the negative consequences may be.

You might think that there aren't any negative consequences and you want 100 people in your membership, but there's a reason why you're not scaling it.

I find it's always best to spend some time getting really clear and honest with yourself, and allowing yourself time to really go there.

Go to the dark side of this success and what it might mean. If you have a subconscious fear that more than 50 people in there at a time is going to burn you out, then that's going to stop you from bringing more people in.

If you have a subconscious fear that more than 50 people in there is going to mean that your older members are going to feel like they get less time with you and they're not going to love it as much so they're going to drop out, then that's something that you need to be conscious of.

We need to bring those thoughts and beliefs to the surface so we can address them - both from a mindset perspective but also from a practical perspective. Is there something you can do to give extra love to people who've been in your membership for over a year?

In the Heart-Centred Business Academy, when I used to run it, I had a VIP level of membership.

The only way to become a VIP was to stick around for a year. VIPs got an extra call every month, so that was how I could reward people for staying a little bit longer, and make sure that those longer-term clients would feel like they're getting that extra time and attention from me without me having to give extra calls to every single person who was inside the program.

Have a look at those negative consequences, deal with any of the mindset or the practical ways that you can address that, then get that ad spend up and let's get more people into Batch It Crazy.

Thank you so much for joining me for this episode of the Heart-Centred Business Podcast, I hope it's been helpful for anyone listening along.

I'd love for you to come and have a chat in the group about this episode. If you're wanting to scale your membership program and yet you're not scaling it, or if you feel like you've hit your limit on how many people you can get in per launch, let's bring this conversation over to the Heart-Centred Soul-Driven Entrepreneurs Facebook group and continue the conversation there. All you need to do is use the #podcastaha, let me know you've been listening episode number 235, and share your questions, comments, aha's, lightbulbs and discussion points about this juicy question that Claire has asked.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/234

In this episode, I'm going to hit you with a bit of a truth bomb, and that is that your ducks will never be in a row... so why wait to start your business?

If you are still waiting to launch your business or waiting to get something sorted before you're allowed to get started, then this is the episode for you.

When I talk to women in particular who want to start a business, I can get really frustrated because there are so many things that I hear these women say that they're waiting for.

Some of those things are valid, but most of them aren't.

What I wanted to do in this episode of the Heart-Centred Business Podcast, is break down some of those beliefs about what you need in order to be ready or allowed to start a business, and what else you could do instead.

Let's jump in and look at all of the things that people say they need before they're allowed to start a business.

Branding This is the biggest one that I see.

People don't want to start their business yet because they haven't:

Decided what their business is going to be called (just call it your name)
Decided what colours they're going to be using
Had the right photoshoot yet
Got a logo
Got a brand

Whilst branding is important to business growth, it should not stop you from getting started. When I first started my business, I just picked a colour and I got started. I had some photos taken by a friend of mine who was a photographer, but to be honest with you, they were totally off-brand with what I was actually going for in the end because my business model and my branding developed over time.

It wasn't until I was several years into my business that I really felt like I found the right branding. In the meantime, I'd made hundreds of thousands of dollars.

Instead of waiting to find the perfect branding and then starting your business, what if you first started your business and got a deeper understanding of your niche and what you want your brand to stand for. Then go and create that branding with a great provider that you can pay for with the profits from your business, and who can give you great advice on how to really connect with your audience.

Perfect message I have so many people that have already started their business, yet they're still not out there talking about their services. They're still not actually taking action and moving forward because they feel like their messaging is off, they need to find the perfect message first and THEN they'll be able to grow their business. They feel that they need to find those perfect words, that perfect catchphrase, have that perfect sales page or elevator pitch, and once they figure that out, then they're allowed to have a business.

Speaking purely from my own experience, I didn't know what my messaging was going to be when I first started my business. In fact, I had a very different niche and very different ideas about what I needed to say in order for people to understand my work and what would be of value to them.

No great messaging is built on theory. The best way to make your messaging really resonant and stand out to your audience is to start talking to them sooner rather than later.

Instead of waiting to craft the perfect theoretical message, and then getting out and starting to talk to your audience, why don't you just go and start having conversations? This will help you to understand how your audience describes their challenge, what your audience is looking for, and how you can speak to them in a way that really resonates.

That's another way that you might be waiting for all your ducks to be in a row before you're allowed to start a business.

As you can see, you don't actually need it to be perfected before you get started.

A website I've even had members of my programs and VIP clients who have come back to me and told me that they haven't done certain things in their business because someone said that they need a website before their business can actually be legitimate. All of these beliefs that you have to have a website in order to seem legitimate or to be allowed to get your business off the ground and started are ridiculous.

I've been very open about my own journey with this, but it's not just my experience in relation to having a website.

One of the great examples I would give is a person who's in the Take Off program, who has now just surpassed a $15,000 month in her business. She's been in business for more than three years now and she still doesn't have a website. She simply has a Facebook page, a way for people to pay her and a way to reach her audience through Facebook.

You don't have to have a website in order to make money. You don't have to have a website in order to have a business.

Of course, a website is brilliant as a foundational part of your marketing, but wouldn't it be awesome if you could pay for that website out of the profits of your business? Wouldn't it be awesome if you created that website once you'd worked with a few clients, so you had absolute clarity about what you needed to say on that website, and what your content needed to include in order to really resonate with the right people?

My first website said nothing. It was pretty and it was very professional, but at the end of the day, it did nothing to get clients into my business. In fact, it took over a year for me to make a sale on my website. All of my sales in my first year of business came from social media and having conversations with people.

You don't need a website.

An audience I see this one happen in so many different ways.

Some people say they need to get their list to 1000 people before they start promoting products or services. Some people say they need to have 1000 followers on their Facebook page, or that they're just going to do a bit of Instagramming and get their followers up first because that creates the social proof and then they can start selling things.

Basically what you're saying is that you need to have an audience before you're allowed to start your business.

That's not actually true.

You could build your audience with thousands of people who aren't your ideal client and who aren't ever going to buy from you if you don't actually get started building your audience through the lens of building your business.

If you separate those two things out, chances are, you're going to have an audience that loves you and loves what you share on social media, and you're going to have your niche - the people who are actually going to buy from you - and they're going to be two very different groups of people.

Instead of thinking you need to build the audience first, build it as you go.

You only need to have an audience of one to make a sale. Instead of thinking that you have to hit some certain number before you're allowed to grow your business and before you're allowed to start selling things, focus on what the audience is that you have access to today, and how you can sell to them.

One of the beautiful ways that you can do that is actually through existing communities.

I facilitate the Heart-Centred, Soul-Driven Entrepreneurs Facebook group, and in that community, there are over 33,000 women, and I openly encourage them to promote to that audience. You don't need your own audience, I'm going to let you have mine. I'm going to let you join the Heart-Centred community, become a member and contribute to that community, and you can promote to that audience.

You don't need to wait to get 1000 followers on your own Facebook page, you can promote to existing audiences when it's done really well.

Fame or media coverage This could look like needing:
An influencer to buy your service/product
Someone else to legitimise what it is that you're doing
Television coverage
To have a newspaper article
Some level of fame or media coverage before you're allowed to have a business

This one doesn't happen as much these days. I think people are really starting to see that there are so many opportunities online. It's really easy to buy an audience and it's really easy to buy fame if you want to, and that doesn't necessarily mean you have a legitimate audience anyway.

I do see it a little bit more in the influencer space - attaching your success to someone else saying your product or service is a good thing. Some think that if that person would just endorse it, then everything would be okay.

Speaking from experience, both myself and many of my clients in the Take Off program have been endorsed, have had that media coverage or have had some level of fame that doesn't necessarily equate to business success.

Of course, there are ways to create momentum from that, but if you haven't been growing your business before you get that coverage, then chances are that when you do get the coverage, people are going to be seeing copy, messaging, imagery, and even products and services that don't necessarily resonate.

I always say that your audience will never be as small as it is today. Now is the time to get started on experimenting with your messaging, your content, and your products and services because when you test them on a smaller audience and then scale, you're scaling something that you know works.

Money I know that there is a lot of security and safety that comes from knowing you've got your expenses covered for six months before you start your business. I know there's a lot of security that comes from being able to invest in a $25,000 mastermind as your starting point into your business. And I know many people who are still saving so that they can start their business.

I totally understand where they're coming from, and I totally understand different people's needs for different levels of security. But I also know that for a lot of people that I speak to, that requirement for having savings in the bank, needing to have more money set aside, needing to have $25,000 to invest in a program because that's how they're going to succeed, is actually stopping them from taking the powerful action that would get them growth in the first place.

You might feel like you need to quit your job and just be in your business full time in order for it to be able to start, but most of the people that I've worked with actually started their business on the side of a job, or they started it during maternity leave, or whilst they were still working in a family business.

I quit my job and started my business with zero savings. I know that that was because I come from a massive baseline level of privilege, in that I was university educated and I had a handsome six-figure salary. Even if I spent six months trying to grow my business and ended up $15,000 in debt having tried, my worst-case scenario was going back and getting another consulting job.

I had a lot of security, even though I didn't know what the job was that I would fall back on. Even though I didn't have savings, I still had a lot of privilege in that space to be able to do it.

I believe when you're first starting a business, even if you've just got an hour a week to put into it, there is always something that you can do.

There is always powerful action that you can take to get that business started now. The reason why I encourage people to just get started immediately is similar to the whole principle of investing. The best time to start investing was ages ago, the second-best time is right now.

It's exactly the same with starting a business. The best time to start an online business was probably five years ago, but the second-best time to start a business is today.

The reason why is because those actions that you take today, will have compound interest effects on your results in years to come.

Similarly to that compounding interest effect, it is so powerful to make small decisions and take small actions on a consistent and regular basis.

You're going to make more money from compounding interest, if you are investing $10 a week for years and years, then if you have a big chunk of money and you just have it sitting there and you never contribute again.

It's exactly the same with business. I'm not talking about giant big actions that you need to take. It can be as simple as opening up three spaces a week to work with clients, and investing an hour a week in marketing and admin.

It doesn't have to be massive.

Those little actions that you take now will have such a compounding interest effect on your business growth.

In the short term, you're bringing in clients so you've got income, you're testing your messaging, and you're working with people who can help you refine what it is that you offer.

In the long term, you're growing your audience, and nurturing and warming that audience up so that when you do decide to go more fully into your business or scale things up a little, you're not starting from scratch, you're starting from a really solid platform.

The whole reason for me doing this podcast episode is to encourage you to know that there is always something that you can do to get your business started sooner rather than later.

Join a couple of Facebook groups, do the bare minimum activities to try and make a couple of sales. Prove to yourself that this business is viable, that there is an audience for the work that you're doing and that you are someone who can do a little bit of work consistently to grow this business.

If you do want to get this business off the ground and you're done with waiting for your ducks to be in a row, I have a beautiful free resource for you.

It's called Fast Track Your Startup and it is a free training. It goes for just over an hour, and what I do in that is break down the myths about what you need in a lot more detail and give you a step by step strategy to actually get your business started the fast, simple, easy and lazy way.

Go and grab the free resource here: tashcorbin.com/fasttrack

As always, if you've got any questions or lightbulbs that have come up for you as a result of listening to this episode, head on over to the Heart-Centred Soul-Driven Entrepreneurs Facebook group, use #podcastaha, and let me know you've been listening to episode number 234. If you're ready to stop waiting and you just want to get your business started and make a public declaration that today is the day, then go and use that #podcastaha in the Heart-Centred group and share your commitment with us.

There are thousands of women waiting to cheer you on and share your excitement for finally getting started.

Until next time, I cannot WAIT to see you SHINE.

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In this Spotlight episode of the podcast, I am interviewing the one and only Leonie Dawson.

Leonie Dawson was the second Australian woman that I ever discovered as an entrepreneur when I started my business. I started following Leonie back in 2014, and it has been an epic journey ever since.

In this interview, I get to peel back the curtain and ask some really juicy questions about the success of her multi-million dollar business over the years.

Leonie also shares her wide range of freebies which can be found here: leoniedawson.com/free

And if you want a quick summary, I’ve even popped some key points below. ENJOY!!!

In this episode Leonie tells us about: * Where her business originated from * Where her love of courses came from and how they've impacted her business growth * What triggered the closure of her wildly successful and profitable membership that had been going for nine years * What she is focused on in terms of business growth, and how she makes sure that it's maintained * Whether she has always taken the approach of following her gut and not creating pressure to generate leads, or whether she's gone through phases of focusing on marketing, sales, etc. * Where her epic boundaries came from and how she keeps them * What kind of team she has to help her * If she's experienced money blocks with the amazing income she brings in * What she's offering now * How she deals with the meanies in the online world

Leonie's freebies: Leonie has a wide range of free goodies on her website, from colouring pages to marketing workbooks and so much more.

You can find it all here: leoniedawson.com/free

Make sure you come and share your questions, comments and light-bulb moments over in the Heart-Centred Soul-Driven Entrepreneurs community using #podcastaha and the episode number (233).

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/232

In today's episode of the podcast, I'm going to help you identify your target market.

If you're really struggling with how to make the decision about where to niche or who your target market should be, this is going to be a great episode for you.

Before we jump into how to decide on your target market, let's get really clear on what your target market actually is.

Target market is another way of describing your niche. Your niche or your target market is the specific group of people you focus on when marketing your business.

This is actually a big mistake that people make when they are choosing their niche or their target market. They are focusing on all of the people they could help, or the people who could really benefit from their services. They're focusing on all the people who could experience a great shift if they were able to work with them.

At the end of the day, that is not a niche and it's not a target market. When we are growing our business online, we need to be very conscious and very selective about a specific group of people that we are going to focus our marketing activities towards.

The reason being is that we have never had the capacity to expose our businesses to as big an audience as we do today. Due to that and the fact that we're competing with a lot of noise on the internet, we need to be able to create deeply resonant messaging and offers that have people feeling so certain that that's what they need and that they want to work with you.

In order to achieve that, our messaging needs to be relevant, tangible, specific and deeply resonant.

We cannot be specific and tangible if we're continuing to talk to everybody. There is a marketing phrase that says that if you try to speak to everyone, you end up speaking to nobody.

That is more true today than ever before.

In addition to that, if you try to speak to everybody, your messaging is very fluffy, it's usually very high level, the examples that you give could apply to anyone and therefore you are not stopping the scroll and your messaging just doesn't hit the mark for people.

When it comes to growing a business online, niching is a critical foundational decision. In fact, it's one of the first foundation decisions that we need to make, especially if you're going to market online.

If you are stuck in a geographic location and you're working with people who are physically located near you, then that is a niche decision that's kind of been made for you because you have a geographical location as part of your niching.

If you are able to work with anyone around the world, that is when it is even more critical for you to be very specific about who your niche will be.

With this episode today, I have a very special resource for you.

It's my Nail Your Niche training and it is absolutely free. In that training, I walk you through in a little bit more detail why niching is so important, what a niche is, what a niche isn't, and the five most important niching decisions that you need to make when you are marketing online. It's specifically to marketing services online.

I won't repeat all of that training in this podcast episode, but I do want to encourage you if you've never watched my Nail Your Niche training before - or it's been a while since you've watched it - to watch that training specifically.

To add to that training and those five niching decisions, in this podcast I wanted to give you some prompts on how you can decide what your niche is.

It's all well and good to know what the decisions are that you need to make about your niche, but how do you actually make that decision?

I've got four things that I'm going to give you today that are going to help you to make that decision.

Your niche can often be you in the past If you've been through the same journey that you are now facilitating as a business owner, then you when you were first starting through this journey could be what your niche is.

Let's say you were in chronic pain and you discover this beautiful healing modality. You taught it to yourself, you healed yourself and now you teach that modality to other people so they can heal themselves as well. That means that your niche and the decisions that you make about what your niche might look like, could be you before you discovered this particular modality.

That can absolutely be a way to make your niching decisions easier.

Just pick you from however many years ago, and look at what your situation was back then. That can definitely be one way of making a decision around your niche.

It's better to start with something than to start with nothing.

If that's a starting point and you end up refining it later, that's absolutely brilliant.

Look at the people you absolutely adore When I first started my business, I thought I was going to be career coach (but that didn't last very long), and then I knew I wanted to work in entrepreneurship, businesses and teaching people marketing online. I initially just looked around at who my friends were and what they had in common.

Something that I noticed, was that I absolutely adored creative people - artists, people who did handicrafts, sewing, making amazing mosaics, pottery, artworks, all those things.

In my friendship circles, the people I hung out with in my old job, and in my family, I connected with a lot of people over arts and crafts. I really adored crafting myself - I wasn't an artist but I was definitely a crafter.

I knew that that particular subset of people in my life really struggled with the business and marketing side of making a living out of their arts and their crafting.

That's the niche that I actually chose.

It wasn't a me five years ago thing, it was the people I absolutely adore hanging out with, and I knew that putting my skills with their amazing talents would create incredible results. That's how I made those niching decisions.

Look at people you adore and people you really want to hang out with. Why shouldn't your business be filled with people that you love hanging out with and spending time with?

I think that's a really beautiful thing.

People you get ranty or passionate about I'm definitely this kind of person these days.

As soon as I started my own business, I was a convert. To every person I spoke to who was complaining about their work, I'd just tell them to quit and start a business. My friends would get so frustrated with me and I would get so frustrated with them while trying to tell them what they're missing out on and that they need to just start a business, forget working for someone else, screw the corporate structures and smash the patriarchy.

I would get so passionate about having a business and entrepreneurship.

Even now to this day, when I find out that someone is a business owner, an entrepreneur, or they're giving something a go themselves, I just love and adore them.

I went and had a blood test at the doctor's surgery a few days ago, and the nurse asked me what I did for my job, so I said that I work with people online, I have my own business, and I teach social media, marketing and sales strategies to people online.

I gave her the laypersons explanation of what I do, and she told me that she's just set up these Airbnb's in our local area, and maybe she should go and follow me because she doesn't know how to spread the word about them. And I got so excited for her that she was embarking on this opportunity to create some form of other income outside of her work and be in business for herself and she was wanting to learn about social media and marketing.

I get so passionate about these things. I had to bite on my tongue to not offer to have a coffee catch up with her where I could teach her everything I know over coffee because I'm just so passionate about that type of work.

You might find that there is a certain person or a certain type of thing that you get so passionate about that whenever anyone says any inkling of an idea that they might be interested in that as well, you just completely latch on to it and get really passionate and ranty.

That's definitely a space that you might want to be niching in.

Just choose At the end of the day, it is better to choose and pivot than to not choose and keep going round and round in circles and staying un-niched.

The longer you stay un-niched with your marketing and messaging online, the longer it's going to take for you to develop a bigger audience, get your conversion working and really get that resonant messaging so people want to buy from you.

Hopefully you've found these beautiful tips helpful for how to select and make those decisions around who your target market or your niche will be.

As I said, make sure if you haven't watched it before, come and check out my Nail Your Niche training.

If you have had any lightbulb moments or questions as a result of reading this episode of the Heart-Centred Business Podcast, come on over to the Heart-Centred Soul-Driven Entrepreneurs Facebook group, use #podcastaha, let me know you've been listening to episode number 232 and tell me what your insights are, if you've got any follow up questions, or maybe if this has helped you to make that niching decision.

Thank you so much for joining me for this episode of the Heart-Centred Business Podcast.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/231

Today's episode of the podcast is one of our Q&A episodes, and I have a brilliant question from Nicole, who's asking for help on pivoting her niche and what to do with her existing audience when she does so.

If you're doing any adjustments to your niche or messaging, this is going to be a great episode for you to read or listen along to.

This brilliant question comes from the fabulous Nicole Moorey, and you can find out more about Nicole at nicolemoorey.com.

Nicole asks:

"Hi Tash, I'm excited to be narrowing my niche to wellness entrepreneurs, etc. as per your recommendations. This new niche represents only a small portion of my existing vaguely niched email community. How do you recommend I pivot my messaging and marketing in a way that gently and kindly lets my existing community realise I'm pursuing a new direction - whilst also helping my new niche? Some of them have been loyal friends and followers for a few years, so I want to be sure to make this change in the best way possible for everyone."

First and foremost, I want to say to Nicole that that is so beautiful.

I think for most women entrepreneurs, our desire not to exclude anyone and our struggles with niching can sometimes come back to our feelings and experiences on the playground where we didn't get picked for something or we were excluded.

We really don't want to create that feeling in someone else. I think it's such a beautiful thing that you are thinking of your audience at this time, and you're wanting to bring them along on the journey with you if it's the right fit, or let them go gently if it's not.

I've got some ideas for you, Nicole, on how you can really make this transition as easy and gentle for your audience as possible, bringing along the right people and gently letting go of the people who may not be a fit anymore.

Before I jump into my advice and tips, I want to quickly clarify for anyone who hasn't heard my training about niching before, your niche is the specific group of people you focus on when you are marketing your business.

Your niche is not everyone you could help, your niche is everyone you want to help. Your niche is not even everyone you could market to, your niche is the specific group of people you focus on when you are marketing your products and services - when you are marketing in your business.

With that in mind, I've got five tips for you, Nicole, on how you can start to refine that niche and bring your audience with you.

You don't need to tell people what your niche is Those niche decisions that you make are behind the scenes decisions in your business.

You don't ever have to say to your audience, "I'm no longer working with everyone else, I'm only working with wellness entrepreneurs."

But as your business moves forward and you express examples and share content that's specifically tailored for wellness entrepreneurs, then that's going to deeply resonate with those wellness entrepreneurs. For some people, they may realise that that doesn't resonate for them, but for others, it may still be helpful.

Let's say you've got someone who has a photography business, and they've been on your list for years and they absolutely love and adore who you are and the work that you do. Just because your content is now targeted towards wellness entrepreneurs, doesn't mean that that person doesn't eventually want to work with you. It's totally up to you about whether you choose to work with that person or not.

It's not about who you serve, it's about who you focus on with your marketing activities.

You never need to come out of the closet and say that you're specifically working with a certain niche now, but because you incorporate those niching decisions into the way that you message and the way that you market, you are naturally going to start attracting more wellness entrepreneurs into your work.

You don't ever have to reject anyone Your messaging content and offers will simply move the right people closer and not move the wrong people any closer.

You don't need to ever reject anyone when you decide to refine your niche.

All you're going to do is know that you have a content ecosystem that is consistently moving people more and more towards the centre and getting warmer and warmer in your audience. The wellness entrepreneurs in your audience are going to move faster than the non-wellness entrepreneurs because your content isn't designed to move them any closer.

Without ever having to reject anyone, through your messaging, content and offers, you will naturally magnetise those people who fit within your niche, and you'll be less likely to magnetise those people who don't.

You don't ever have to reject anyone.

Don't make the decision for them While someone might not fit that rigid niching that you've now selected (because I do recommend that you make that niching very tight, specific and clear), that doesn't mean that they decide that they can never get any value out of being on your mailing list, following you or even one day working with you.

I've got a great example of this to share with you. I specialise in helping women entrepreneurs who are wanting to start and scale their online business.

I do teach leveraging and launching in my Accelerator, and I teach startup in the Take Off program.

Recently I had a lady reach out to me who's been following me for two years and has a product-based business - she doesn't sell services.

I specifically share content and have courses that help people with that one-to-one service-based type business, and going into one-to-many service type business - selling digital products but not physical products.

But I had this lady reach out to me because she's got to the point in her business where she really wants to start scaling her marketing. Even though she sells high-end products, she reached out to me and asked if she could buy a VIP session with me - despite the fact that she knew I usually work with service-based businesses - so that I could have a look at her online messaging, marketing and channels, and to see if there's any advice that I have.

I had a look at her website, I had a look at what she was doing, and I told her that we should book in a VIP half day so that I could go through and give her product-based business all the help that I could.

When she reached out, I could have made the decision to say yes or say no. If I had looked at her website and thought that I couldn't get her the return on investment because it wasn't where I specialised, I could have referred her on to someone else.

But based on what I saw of her business, I said yes and she's booked in to do a VIP day with me in a few weeks time, and we get to work together even though she doesn't specifically fit my niche.

You don't have to make the decision for people. They get to make the decision, you just want to empower them with all of the information that they need to make that decision.

If someone doesn't specifically fit your niche and they decide they still want to work with you in some way, or they want to pay you for your services, or they still want to be on your mailing list because they're getting little dribs and drabs of great information here and there - that's totally their decision.

I know that I have a lot of people on my mailing list and who listen to my podcast every single week who do not fit my niche. They made the decision that it was worth their time, energy and sometimes money to invest in learning from me because they got so much value out of it, even though maybe they don't necessarily fit my specific niche.

That's their decision.

That's not my decision to make for them.

Make sure you're looking at this in a positive way You could decide to just keep staying un-niched for the next two years and continue going round and round in circles and not really resonating with anyone with your messaging. But you've made a decision that by getting specific, you are going to be able to sell more effectively and deliver more effectively for your clients.

I just wanted to do one tip in here to check-in and make sure you're viewing this as a positive thing, not only for you but also for your audience.

At the end of the day, your decision to niche is actually a decision to accelerate the growth of your business, but also be able to serve the people you do want to work with, much more deeply and much more effectively.

Because of that, it means that really at the end of the day, everyone is a winner.

If they are within your new refined niche, they're going to get much deeper, much more specific and much clearer support from you, as well as much higher quality content.

If they aren't in your niche, they get to make the decision of whether they stay for the content that you are delivering, or if they should unsubscribe and unfollow to save themselves some headspace.

It doesn't need to be a harsh decision, it doesn't need to be a big piece of rejection for people, it doesn't need to be a hair tossing storm on their way out, it can actually be a really beautiful thing and a positive move.

I want you to view this positively because I see it as a very positive move for your business.

Remember the gold nugget analogy Nicole, I know you've been to my niche training and know what I'm talking about when I say remember your golden nuggets.

I've got a resource for you below so you can go and watch it, but in summary, what I mean by gold nuggets is think about yourself when you're niching as really focusing on a very specific tunnel.

You're tunnelling really, really tightly with the smallest tunnel you can choose because that means you're going to move through that tunnel faster.

What happens when you're tunnelling and you've got a very specific niche, is that if you have someone who doesn't fit that niche ask to work with you (like my beautiful product based lady), that is like having a gold nugget fall out of the ceiling of your tunnel.

You're tunnelling through with this very specific niche, and a gold nugget falls from the ceiling and into your lap when someone who's not in the tunnel comes to you.

At that point in time, you get to decide: Am I going to keep this gold nugget? Am I going to say yes to this client and work with them? Or am I going to hand this golden nugget over to someone else?

Sometimes I have people who come to me who don't fit my niche and they ask me to help them, and I tell them that I don't think that I'm the best person for the job and I point them in the right direction of someone who could help them much better. I hand that golden nugget over to someone else and I keep tunnelling with my very specific niche.

If that tunnelling analogy has piqued your interest, I have a great free resource for you.

I'd love for you to check out my Nail Your Niche training. In this training, I:

Go into that analogy a little deeper
Talk about what to do when those gold nuggets arrive
Share how to tell if someone is a gold nugget
Go through a very thorough structured niching process, to help you make the five most important decisions that you need to make about your niche if you are marketing your business online

You can find that beautiful Nail Your Niche training here: tashcorbin.com/webinar

Nicole, thank you so much for your question and thank you to everyone for reading along. I hope you found this episode really helpful as well.

If you'd like to submit a question for these Q&A podcast episodes, simply go to tashcorbin.com/question, pop all your details and your question in there and I will answer it on the podcast in coming episodes.

Please come on over to the Heart-Centred Soul-Driven Entrepreneurs Facebook group, using #podcastaha share your aha moments and any questions that you have about this episode of the podcast. Let me know you've been reading podcast episode 231 and we can talk about this further over there!

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/230

In today's episode, I'm going to be sharing with you feminine time management strategies that boost your productivity.

Traditionally, when we think of things productivity and time management strategies, we can associate them with jamming more things in and really hustling. Getting up at 4am, getting stuff done before the kids wake up and the sun wakes up and even while the early birds are still sleeping. Do more!

I even used to say when I worked in corporate, "I'll sleep when I'm dead!" Productivity was about jamming in as much as possible. It was about making sure that you extracted every possible inch out of every possible second.

Time management strategies were not about how to make things easier or more effective, time management was all about how to make sure you can do 100,000 things in four minutes a day, and jamming as many of those four minute increments in as you could.

What I have discovered, and something that I've had to detox myself from, is just how masculine dominated those productivity and time management strategies are, and how much they can really drain my energy and end up being really ineffective for me.

Over the course of running my business, I have discovered how to really get the best results from myself. It is by embracing a more feminine energy orientation towards time management, productivity, and getting results in my business.

I believe that we are a balance of masculine and feminine energy, and I 100% believe that we want to keep those things in balance.

I'm not saying it's all just the feminine energy or it's all just the masculine energy, but for myself, I know that with the corporate background that I have, my experience of my education - being in high school and particularly in university - I have been really focused on those masculine dominated time management strategies.

I do need to detox from some of that programming that says that the masculine orientation is the best way to do it because I know for myself that that just isn't the case.

My question to you is: What if you could achieve more and have better outcomes, but do it in less time and with less work?

One of the big things I want to say before I even jump into my time management strategies with you, is to just notice how you feel when I say a word like 'easy'. How much have we been told that easy equals wrong? That easy is the cheat's way?

What about how you feel when I say the word 'l*azy*'?

I am on a mission to fall in love with lazy. What about the word 'fun'? Can growing a business, being productive, getting work done and getting results be fun?

They are the three words that I focus on whenever I'm going for a big goal.

Easy, lazy, fun.

ELF is my little acronym for it.

With ELF, I'm able to pay attention to my thoughts and feelings about those words and look for ways where I'm making things hard, where I feel like I need to look like I'm really diligent, and where I'm sucking the joy out of the thing that I'm doing.

I've got five tips for you on how to really embrace more feminine time management strategies and boost your productivity.

Make your to-do list smaller I don't know how many times I was told this and how many times I brushed it aside because I believed that I was a really productive person so I could have a longer list.

I know from experience that having a longer list overwhelms.

Having a longer list makes you less productive.

Think about it: If you are looking at your to-do list and there are 100 things on it, and you get 6 done for the day, do you feel like you've totally smashed it and nailed it for the day? Or do you feel like you've only done 6% of your tasks and that's not very good?

On the other hand, if you had a list of three things to get done for the day and you get them all done, how do you feel at the end of the day? How does that translate into your energy the next day?

Often we have a very short term focus when it comes to our to-do lists, and we overestimate what we can achieve in the short term, and underestimate what we can achieve in the long term.

This is because we have giant to-do lists in front of us and we only ever make tiny, incremental progress in those giant lists, comparative to the number of tasks that we've given ourselves.

Give yourself a smaller list. Go through that list of things that you have been transcribing from page to page to page in your to-do planner, and start crossing some of those things out.

Which of those things are just not a priority right now?

Some of those things might need to be put somewhere else. You can outsource them to someone else, or you can put them in your toy box to play with later because it's not a priority for you right now.

Some things you might need to have on your urgent to-do list and get them done.

But I challenge you to get really honest with yourself about how critical it is for that thing to get done today.

Be honest with yourself, are you capable of achieving that entire list today? What are the chances you are going to have a successful day and tick it all off? What are the chances that there's still going to be something left at the end of the day?

Every day when I write down my to-do list for the day, I write a to-do list that I have 100% confidence that I will absolutely smash. Usually it's three or four things.

If I finish it early and I want to go and play with some other things, I've got plenty of options lurking away in my toy box and in other spaces. I can also take things from the next day or from future plans and get some things done early.

But when I keep my to-do list small, I absolutely nail the productivity thing because I am in momentum. I feel successful and that feeling creates a snowball effect of its own.

If I'm not experiencing that feeling that I nailed it today at least four days a week, then I end up feeling like I'm behind and like there's so much to do.

That feeling creates more of it, and it snowballs its own feeling.

Make your to-do list smaller and start saying no to things.

Sure it might be nice for you to jump on and do that free interview, but it's not a priority for you right now. Yeah, it would be great for you to create a new freebie and a welcome sequence and an upsell, but right now your focus is on getting sales conversations and having connected conversations with people.

Focus on the important things. The other thing that I see when people have their to-do list far too big, is that they choose the things that aren't actually going to move them forward.

When I challenge you to get to the four most important things you need to focus on, then you are going to have to focus on the things that are going to move you forward.

You can't get distracted by those one percenters. You have a very small number of things that you're able to write onto your to-do list, so you have to pick the ones that are going to have the biggest impact. You're also less likely to avoid those things by distracting yourself with the other less important things that are on that ginormous list.

Make a smaller list and say no to things.

Give yourself space Give yourself space to:
Rest
Play
Dial-up your creativity
Process

One of my experiences in the corporate world that I had, was when I was in a consulting role and one of the things I had to do for each project was an end of project report.

In most cases, we would be allocated two days of time (16 hours) to do that end of project report. I actually ended up getting in the habit of taking those two days as work from home days when I knew I had that report to work on, and I would get that report done in two or three hours.

But it was two or three hours at the end of each day.

I'd do my work from home day, and I would batch cook up some beautiful food, get my laundry done, tidy the house and do some painting, and then I'd sit down for a couple of hours at the end of the day and really smash out that report.

With that space of playfulness, tidying and moving my body, I was actually getting that report clear in my mind.

I am a very spatial bodily thinker and processor. By doing that, I was able to craft an end of project report that would normally take two days of sitting at my desk staring at my screen, in two or three hours.

I needed that rest, spaciousness and creativity in the time before I sat down to write that report. The reason why I started doing this at home was because when I was in the office and I was on my two days of report writing, I would get in so much trouble because I would be distracting people, and I'd be staring out the window telling people to look at something outside because I wasn't actually in the right space and I hadn't done my processing to write out the report.

If I sat there and forced myself to stare at the computer screen, I couldn't do it.

I'd get in trouble sitting at my desk distracting everyone - helping someone with something, going and tidying the kitchen and coming up with ideas for a social event for the workplace - so my boss would have to tell me that I had to stop talking to other people. She actually moved my desk so that I would sit and I wouldn't talk to anyone else. (Even though talking to other people was mostly helping them... well sometimes I was distracting them). I would sit staring at the computer screen with this blinking cursor, and I'd just be looking at a white page. I would be staring and I could not get it clear.

When I decided that I'd work from home instead and I gave myself that freedom and that space, rest and creativity, then the two hours that I did put into report writing were effortless.

It just flowed. I know that I'm the same with my business.

For three hours before I sat down to record this podcast and a couple of others that I've recorded before this one, I was out walking in town, having lunch, and just giving myself some spaciousness. I knew which podcast episodes I was going to be recording, and the spaciousness allowed me to remember of the story of being at my desk in my consulting role, and that's how I decided I'd share that in my podcast today.

I know for myself that if I give myself spaciousness before a big task, I get that task done more efficiently and more effectively.

These days, I record my podcasts in a single take mostly off the cuff with a couple of points that I have on my screen. But I can only do that if I've had space.

If I force myself to try and record podcasts between busy, busy, busy, busy, I stumble over my words, I can't process it properly, and I can't string my two sentences together without making lots of mistakes.

Give yourself space. Give yourself rest, playfulness and creativity.

I have another cool story for you on this one, and this came out of a conversation I had with an amazing lady called Aesha Kennedy. If you don't follow Aesha, please do go and follow her, she's brilliant.

I was talking to her about creative outlets because in 2017 when I did a big review of my business, I had 37 different products and services that people could buy.

Through a conversation I had with Aesha about this, I recognised and realised that what I was doing was funnelling all of my creative energy straight into my business, and in doing so, I actually broke my business.

I slowed down my growth, I slowed down the income that I was earning, I overwhelmed myself and spread myself too thin. If I had given myself a creative outlet outside of my business during the two years before 2017, I have no doubt that I wouldn't have tried to get that creative energy from my business, and I wouldn't have tried to use my business as my only creative outlet, thus feeling like I'm constantly in this space of needing to create things for my business.

The reason why this was something that happened for me was because at the time in 2016 and 2017 in particular, I had huge goals for my business, and I wanted to be the most productive that I could be.

If I was to decide that I'd spend three hours playing with some paints and mucking around, I couldn't justify that time.

It felt like I was wasting time by playing with the art and having a creative outlet. But it's easy to justify creative time in your business because it could make you money, it could get you followers, and it could grow your business.

There's using your business as a creative outlet, and then there is using your business as your only creative outlet.

By giving yourself space, having rest, and especially by having creative outlets and social outlets other than your business, the time that you spend on your business can be focused, much more effective and more likely to get you results.

I speak to so many creative entrepreneurs and so many women who talk about the fact that they need to create six different programs because they need to express their creativity. They need to write a book, they have to have events, they have to do this and that, and they label themselves as multi-passionate.

I honestly believe if you want your business to grow exponentially, quickly, easily and effortlessly, you need to be really specific, narrow and hyper-focused.

For many people, the best gift you can give your business is getting your creative outlet in other spaces, so that your focus in your business can be refined.

Pay attention to your thoughts and feelings Many of the behaviours and habits that we get into in our business come from programming.

I know that if I work on my business and do some social media stuff sitting on the couch, I feel like it's not as productive as when I'm doing it at my desk. But sometimes I do just need to go and sit on the couch.

When I am working on web pages, design or those sorts of things, my favourite way to do that is in the recliner, legs up, with my little lap table and just playing with things in that position. That is actually a really productive time for me to be doing creative things.

I love getting down on the floor and working as well. Sometimes I'll feel guilty for sitting on the floor and working, and it's because of this programming telling me that I need to be sitting at my desk and working in a certain way for it to be productive time.

I also want you to pay attention to your thoughts about what it looks like. If you've got someone else in your home or someone else who's witnessing you, and you are doing something that doesn't look like you're being productive, sometimes we can do productive things to keep up appearances.

Something that I like to do every single day is to step outside, get my feet in the grass and play with Munchkin, and I noticed - especially at first - my thoughts about worrying that someone would see and think I'm bunking off and not being productive in my business.

It was so fascinating to just pay attention to those thoughts, concerns and worries that I had about productivity, time management and what I should achieve in a day.

I'd tell myself that I couldn't take time off because I was launching, or I couldn't go to the movies during the day because I needed to be really focused on a certain income goal. But in fact, the opposite is true for me. If I go to the movies during the day, I have a really productive morning and a really productive afternoon because I know I'm going to the movies in the middle of the day.

It's the whole Parkinson's law and Pareto principle combining. A project will expand to take up the time that you give it, and 80% of your results come from 20% of your effort.

When you have limited time to work on your business, and you have a four dot point to-do list, that means you're going to focus on the 20% of things that get you 80% of your results, and you're going to get them done really quickly because your project can only expand to the time that you give it.

For me, I know that if I'm out walking every day, looking after my body, taking time to go to the movies, and finishing early three days a week to spend time with my partner, I'm actually more productive. I'm more effective.

The measure that I have for my business success is not focused on how many things I can get done and tick off my to-do list, the measure of success in my business ultimately is: How much money does my business generate, and how many people can I serve?

That's the measure of success in my business. If I can do that in an hour a day, why not do it in an hour day?

Why is it more worthwhile if I've worked hard for it?

That is all programming and we need to pay attention to those thoughts and feelings.

Nourish yourself This is probably the big one for me with productivity.

When I had big projects to achieve in corporate and when I had big deadlines coming up, I would eat terrible food, work long hours, give up my exercise, sleep less, drink less water and drink more coffee and alcohol.

At the time, it was very short term focused - I just had to get the thing done and smash it out. But I have no doubt upon reflection, that if I'd kept my boundaries about my work time, if I had looked after my health and wellbeing, if I drank lots of water, not resorted to coffee and alcohol, and not skipped the exercise, I would have actually still been able to meet those deadlines.

I would have still been able to achieve those goals.

Again, it's this programming of 'If something requires my effort, energy and attention, I need to stop looking after myself. I need to sacrifice some things.'

For me, the things that I cannot sacrifice anymore and I refuse to sacrifice because I know that if I do, it actually makes me less productive are:

Sleep
Great quality food
Moving my body consistently
Joy
Laughter
Time off

Those things are just non-negotiable for me now because I know that when I get those things and when I really look after myself, that's when I get the best out of myself anyway.

When I'm launching, I go for two walks a day instead of just the one. I ramp up the nourishment, the timeout and the fun, because that gets me better results.

Get clear on the outcome you're going for The outcome that you're striving for is not working 16 hour days - that's not why you started a business.

You did not sign up for this so that you could work really long hours and burn yourself out.

Why did you decide to start this business? Why are you going for the goals that are going for right now? What is the outcome that you are chasing?

The fastest, most effective and productive way for you to achieve that outcome is not burning yourself out, it is by really making sure that your time management and productivity strategies are a balance of the masculine and the feminine.

For 90% of the people I talk to, the thing that they need to work on is bringing up the feminine and reducing some of the masculine. Whipping yourself into shape doesn't create sustainable long term productivity outcomes.

Your outcome is more important than how you got there. I was talking to someone a couple of days ago, and she had set herself a goal of a $10,000 month. When she'd set that goal, she'd mapped it all out specifically with what clients she was going to get, how she was going to sell her course for $150 and do this launch, and on the second last day of the month, she had someone getting in touch with her who was interested in getting her services with some consulting and doing a VIP package with her. They wanted to get her doing two months of some very specific work absolutely in her zone of genius, and their budget was $10,000.

We were having a conversation about it because she said for two days, she was ummming and ahhing about whether to take on the project or not, not because she wasn't really sure if she wanted to do the project, but because she already had a plan of where that money should have come from. She didn't realise that what she was doing was trying to stick to the process, instead of just being clear on the outcome.

In the end, she was so excited to take it on, but initially she was resisting it because it wasn't the hard work that she had thought she was going to be putting into place.

If your goal is to bring in $10,000 and someone decides that they want to gift you $10,000, do you brush it aside and say that it doesn't count because you want it to come from a certain thing?

Your outcome is the thing that we're focused on here. For most people, when it comes to productivity and time management, they're not focused on the outcomes they want to achieve, they're focused on the hours that they want to work. They're focused how many hours they want to work and what they want to get done in a certian amount of time.

They're focused on the inputs and the outputs, and they're not actually focused on the outcome itself.

Get clear on the outcome because at the end of the day, if you can get to that outcome the easy, lazy and fun way, then why wouldn't you?

To recap, my time management strategies and tips are:

Create a smaller to-do list and say no to some things
Give yourself lots of space for rest, creativity and processing
Pay attention to those thoughts and feelings, and notice where your programming is telling you that you need to work harder
Nourish yourself
Get clear on the outcome that you are aiming for

This is going to be a really juicy conversation for us, so I'd love for you to come over to the Heart-Centred, Soul-Driven Entrepreneurs Facebook group, use #podcastaha, let me know you've been listening to episode number 230 and share with me any lightbulb moments or questions that you have about feminine time management strategies and boosting your productivity.

Thank you so much for joining me for this episode of the Heart-Centred Business Podcast.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/229

This is a very special episode of the podcast as I'm joined by Tammy Guest in this Spotlight interview.

In this interview, Tammy and I talk about the new opportunities that are arising in the online business world, particularly in the health practitioners space.

Tammy also shares her free checklist How To Pivot To Online Consults Checklist. You can access this freebie at tammyguest.com/online-consults-checklist

"I'm learning to fly helicopters and I really feel like there are so many lessons in things that you are most fearful about.

Whether it's tech, whether it's taking that next step, pulling away from the computer or the textbooks and actually doing the webinar that you want to do, or whether it's turning a helicopter into wind and flying up really high, or turning the engine off and hoping that it'll come back on at the bottom of an emergency landing.

You're not going to know until you do it.

You need to feel the fear. Because it's scary as. Even just signing up for a free program or something - it's kind of scary!

Do it anyway. Feel the fear. You're not going to know unless you cut the engine and see if it comes back on again.

The thing that gives you the jiggles, is the thing that is pushing you right up against the edge of your comfort zone. That's why you're jiggling so much because you haven't been there.

You can either contract back in and stay the same with the same old results, or you can jiggle your way through it, feel the fear do it anyway.

There will be something on the other side of it, and no one can tell you what that is until you go through it." – Tammy Guest

In this episode we discuss: * What opportunities exist for people (especially natupreneurs) in the online space * What Tammy would say to people in the health practitioner space who are resisting marketing themselves online * Why collaboration and bringing the community together is such a critical part of moving this industry forward * What the most common mindset blocks that come up - particularly for practitioners - when moving into the online business world as they become the marketer and the deliverer and so much more * How people can overcome the blockage of 'Who am I to step into this space when it's all been done before' * Tammy's advice on how you can just get started

More about Tammy's freebie: There's a massive shift in the online space for practitioners in particular.

If you're a practitioner who's reading along, Tammy has a checklist that's specific for you. It will go over the essentials you need to successfully transition to online consults and virtual practice

It's super easy and you can download it here: tammyguest.com/online-consults-checklist

Make sure you come and share your questions, comments and light-bulb moments over in the Heart-Centred Soul-Driven Entrepreneurs community using #podcastaha and the episode number (229).

Until next time, I cannot WAIT to see you SHINE.

View Details

Show notes can be found at tashcorbin.com/228

In today's episode, we are going to be answering the question: Where do you go to get help when you're first starting a business? And how can you launch that business really successfully?

This is going to be really pertinent for those of you who are in the early stages of business, and who are really wanting to make sure you're getting to sustainability and profitability in your business quickly.

When it comes to starting a business - and especially one online - there are so many options. There are different options around:

Strategies you use
Channels that you focus on
What you call yourself
Products and services that you offer
The model of business that you might use
The gurus and mentors that are all out there trying to tell you that they are the perfect person to help you get your business off the ground

That all can lead to a lot of overwhelm. You can often get into the space of not knowing what to do because you've got too many options in front of you.

Who do you turn to for help? How do you decide where you're going to get your startup advice from?

Especially if you're looking to hire a mentor, work with someone, buy a course, or have someone help you with this process. How do you choose someone that you are going to invest in working with?

What I wanted to do today was break it down into six pieces of the decision-making process, and why I think these are really important for startup especially.

When you are launching a business, there are a lot of decisions that need to be made. Before I go through these six decision points, I also just want to start by saying that I think it's important when you're in startup to not have too many experts that you're following at once.

Yes, I think you should explore when you're first starting out, to look for all the possibilities of who might really resonate with you, who's a great mentor, and who could really help you who specialises in your industry. But then I think it's important to make a decision and really focus down rather than overwhelming yourself and spreading yourself thin.

I know a lot of women who followed fifteen to twenty different people in startup, and all that did was left them going round and round in circles because sometimes the advice they were getting was conflicting. Sometimes the priorities were conflicting too. All of the mentors said that you need to grow your list, but some said to do it early and some said to wait until you had your messaging clear. All of that confusion just winds up with you doing a lot of work but not making a lot of progress.

So yes, explore. But I think when you're in startup, it's important to just really focus down on working with one to three mentors maximum in a range of different ways if you want to, but really keeping it quite narrow.

Don't pick the first person you discover I made this mistake. The first ever person that I discovered who helped people starting a business is the person I paid US$4,000 to because I didn't realise how many options there were out there.

At that point in time, I was working in corporate, I wasn't really on social media that much, and I had had limited exposure to the business coaching world, business mentoring, and particularly people who helped startups.

I came from a consulting background, so the types of business consultants and business coaches that I saw in my industry really worked with large scale organisations and mostly production-based organisations - factories, manufacturing and all of those sorts of things.

Take some time to explore at first, and don't just sign up with the first person that you like or the first person that says something that resonates with you.

I think it is important to have a period of exploration and just getting to know some people.

Pay attention to their sales process and content When you are listening to this person's podcast, how does it make you feel?

When you go through the email sequence of getting to know someone and signing up for something of theirs that's free, how does that email sequence feel?

What language do they use when they're speaking to you?

Do you feel empowered in that process? Or do you feel like you're so far behind, you're totally freaked out, and there's no way you're going to succeed unless you hire that person immediately?

When you are going through that sales process, you are experiencing what they are going to teach you. If you don't like that experience or if that experience leaves you feeling a little bit uneasy or traumatised, then chances are, you're not going to implement what they teach you because you're not going to want to make other people feel that way.

Whenever I'm looking to work with a mentor, buy a new course, buy a membership program, or jump into a mastermind, the first thing that I do is observe their strategies. I go to someone's podcast, I go to their website, and I sign up for two or three different things.

Over the next few weeks, I observe what that email onboarding process is like, and how that person makes me feel. If I can go to a webinar or a challenge, or listen to a video training of their's, I will do that as well, to see how much they truly put into their content and how much they're just using it as a long-winded fear-inducing sales process.

If they do that to me, then I'm not going to buy from them.

I don't want to learn those strategies and use them on other people. Often, the success that those people have achieved is because they have wholeheartedly adopted a fear-based marketing practise - even if they don't realise that they have.

A lot of people have learned sales and marketing from other people who've built it on fear-based marketing, and those people have learned it from others.

I've seen marketing coaches and people who are mentoring in business, and they claim that they don't teach fear in the sales process and that they do it as an empowered and feminine sales process. But when you see what it is, it is completely using neuro-linguistic programming, and manipulative fear-based tactics to get you to buy what they want you to buy. They just don't realise it because they're not discerning as to what they're doing to people in their sales process.

Pay attention to the way they sell to you, and how it makes you feel. Do you feel like you can do this and that you're so excited to be there? Or do you feel like you HAVE to buy something in order to be able to make it?

That's a big indicator of how they're going to teach you, and therefore the way you are going to make your audience feel as well.

Work with someone who specialises in where you are in your business now This is a little bit controversial, but it's so important that you are working with business strategies, mentors, programs, and courses that are appropriate for where you are now, not where you want to be.

I understand that it would be magnificent for you to have a $25,000 ads budget, a team of ten people and to be able to have a 100K launch in the next couple of weeks - I totally understand how amazing that feels.

But if you still don't have clarity on what your business model is, your ideal marketing strategy or you don't have the budget for that, then signing up to work with someone who expects you to have that budget and who expects you to have that level of support, is actually going to create a big gap for you that you're not going to be able to fill.

I've even had it myself where I've facilitated some more intermediate and advanced programs and masterminds, and people have joined and said that they're not there yet but they're going to work really hard, catch up and do all of the things that I'm teaching. Most of the time, I'm able to say to them that it isn't appropriate for the stage of business that they're at and redirect them somewhere else.

But sometimes I haven't even known.

I once had someone join a mastermind of mine, and she lied about how much income she was bringing into her business because she thought she could make the big leap. When it came down to it with the strategies I was teaching and the things that we were trying to do, she didn't have the solid foundations to actually get the results. We ended up having a conversation and she moved into something else with me.

There are so many people who do this to themselves. They WANT to be ready to sell, promote and launch courses, they WANT to be ready to invest thousands of dollars in Facebook ads, and they WANT to be ready to hire a team of six people, but they're not ready and they buy programs that are too far beyond their stage of business.

Jumping into advanced programs is going to really highlight the holes in your foundations if you are still in the early startup stages of business, and if you don't have:

Consistent flow of audience members into your social media strategy
Consistent growth of your mailing list
Confidence in your messaging and your marketing
Consistent sales coming in
Confidence in the niche that you've selected and the model that you're building on

I have people come to me about the Take Off program in particular. They say that they've been in business for 18 months, so they're not really in startup and don't need help starting a business. They say that the Take Off program isn't for them, but when I ask a few simple questions in regards to where their clients come from, how many followers they have, and how often they send out their newsletter, it's clear to me that they don't have any of those foundations in place.

And that's what the Take Off program is really about. I have to stop saying that the Take Off program is for startups. Instead, it's really about nailing your business foundations and getting you to the point where you're making that consistent 5K - 8K a month.

Many people want to believe that they're not in startup anymore, but really, they are in terms of building their online marketing system, building their presence online, and nailing the attraction and conversion strategies for their clients.

I want to encourage you as much as possible to work with mentors who specialise in helping you where you are. NOT pretending that you're miles ahead because you think that you can leap into that without having those foundations in place.

Ask before you join When I'm joining a program, I always ask:
What are the prerequisites for this?
What are your assumptions about where I'm at in joining this particular program?
To make this program work really well, what do I need to have in place?

Sometimes I've been sold things where they tell me that it's for every stage of business, and then I jump in and they're operating from the assumption that everyone can spend $4,000 a month on Facebook ads.

When I joined that particular program, I had no budget for Facebook ads.

I could maybe spare a couple of hundred dollars, but I didn't have consistent clients yet, so how was I supposed to find $4,000 a month? The program was only $1,000, and yet there was an expectation I was spending multiple thousands of dollars a month on Facebook ads.

When I asked the person before I joined the course what the prerequisites were and what I needed to know, there was no mention of the fact that I was going to be asked to spend $4,000 a month on Facebook ads. AND they had a 60-day refund window, but you had to show the receipt for Facebook ads that you'd spent over $5,000 on Facebook ads in the 60 days. How is that a refund window? Anyway, that's a whole other conversation.

Make sure to ask these questions first:

What are the prerequisites?
What are the assumptions that you make about my business?
Are there certain things that I have to have in place in order for this to work?
Find a specialist in your area of work This point is a range of different things that you just want to consider depending on your specific situation.

For example, if you are a health practitioner, you might want to work with someone who specialises in helping health practitioners.

Especially in the world of psychology and other specific medical spaces, you need to have certain things in place. There are certain rules that apply to you in your marketing, such as not being able to use testimonials or not being able to advertise in certain ways.

If you are starting a network marketing business, find someone who's actually a specialist in helping people start a network marketing business, because usually you have regulations and rules to follow. You can't promote on social media or you can't talk about certain things on social media.

It's best to work with someone who is familiar with your industry as a minimum, but also if you can, someone who has success in your industry. This may make it more effective for you getting that help starting a business.

You can also look at things like their specialisations. If you are starting a product-based business and you want to sell physical products, I'm not the right person to mentor you in your startup journey.

Of course I can help you with some of the social media stuff and you can listen to my podcast because most of this can be applied to service and product-based businesses. But I tell people not to join the Take Off program because it's specifically about selling your services as a coach, mentor, trainer, web developer, graphic designer, etc.. It's about selling services and moving into digital products eventually - like courses and memberships and those sorts of things - but not physical products.

You want to make sure that if you're going to work with someone, you understand what their specialisations are so that you have that information to decide whether they're going to be the right fit for you.

You can also look at things like their results in their own business, results of their clients, social proof, testimonials, and those sorts of things. Although I give about a 0.5% weighting to social proof results and testimonials these days because a lot of coaches are out there telling people to fake it.

It was very disappointing, but I even discovered that someone was saying that they'd made $100,000 in sales for the month, and when I reached out and congratulated her saying that she could buy that car she'd been wanting, she told me that it was actually that she got a free spot in a $50,000 program as a deal for letting someone into her program so it wasn't actually cash. I was shocked that she was out there saying on social media that she'd achieved something that she hadn't actually achieved.

It's as though there's always an asterisk against things. I don't pay a lot of attention to results, social proof and those kinds of things.

If I can see someone that I know has done that program, I'll reach out to them privately and ask what their experience was, and I'll ask very specific questions. I won't just ask what they thought of it, I will ask questions like:

How long were you in the program?
What specifically did you build as a result of the program?
What were the results that you got?

I get specific when I ask them questions. Especially if the person is an affiliate for it, I don't just ask them if they liked it because it's in their best interest to say that they loved it and it was amazing - but they don't actually tell you what they did.

I asked someone recently what they thought of a program, and they said that it was amazing and they loved it. Then I asked my more specific questions about how long it had taken this person, and they said that they only did the first two modules but they really loved being in the community and surrounded by amazing people. And for me, that wasn't what I was looking for.

I was actually looking for some step by step guidance.

If you're going to ask someone about it, ask the key questions so that you can get some really useful information about whether it's the right fit for you or not.

Get clear on whether you want alignment or difference This is the final piece of advice that I have about getting help starting a business.

For example, I am a raging extrovert and quite happy on camera. Some people come work with me because they're the same and they know that they can work with me. They know that the strategies I teach them are closely aligned with who they are and what they can do.

But I also have a lot of people who come to me as a business mentor because they are the opposite. They are introverted, and they're not as confident on social media. They want to expand their comfort zone and experiment with some more forward-facing, video-based strategies.

I want you to just take some time to reflect: Are you looking for someone who's really similar to you so that you can model what they've done and design your business in the same way that they've designed theirs? Or are you looking for someone who's a little bit different?

This is where I think having one to three people that you follow closely in your startup journey and that maybe you work with, can be really helpful.

You can have someone who's like you, and you can have someone who's the opposite of you. That can be really helpful to give you that balance and nudge you out of your comfort zone. But also, make sure you've got someone you can model from who is more aligned with who you are, and how you are going to show up as well.

As a little bonus on this episode of the Heart-Centred Business Podcast, I have a free resource for you - especially for those of you who perhaps need help starting a business or getting those foundations in place.

When I say starting out, I don't mean you've been in it for 10 minutes... I mean that you still don't have that consistency of your processes in terms of marketing online - you haven't got the results, and you don't have the scalability.

This resource is called Fast Track Your Startup. In this training, I take you through the key foundations that you want to actually get implementing as quickly as possible, so you can start making money quickly in your business.

By doing this and getting that money in quickly, you can then make some decisions about the model, the messaging and the niching, because you've got those solid foundations in place.

As always, come over to the Heart-Centred, Soul-Driven Entrepreneurs Facebook group, use #podcastaha, and let me know that you've been listening to episode number 228. I'd love to know: What are your questions, lightbulb moments or decisions as a result of reading this episode of the Heart-Centred Business Podcast?

Something I haven't done consistently on this podcast is asking you to review the podcast as well. If you can find the review section and give me a review (making sure you let me know who you are so I can give you a shout out), that would really help me to get this podcast in front of other people.

It's how people get to find the Heart-Centred Business Podcast, and of course, it always gives me some really good warm fuzzy vibes when I get people's review and feedback on the podcast as well.

Thank you so much for joining me for this episode of the Heart-Centred Business Podcast.

Until next time, I cannot WAIT to see you SHINE.

View Details

Show notes can be found at tashcorbin.com/227

In today's episode of the Heart-Centred Business Podcast, I'm going to be answering one of your questions. I have a fabulous question from Ali, who asked how to be more consistent on social media the easy and lazy way.

This question was submitted by the fabulous Ali Bengough.

Ali is the face behind Ali Jayne and you can find her at facebook.com/alijaynecoach.

Ali's question is:

"Hi Tash! Do you have any tips on how to create a social media ecosystem the easy and lazy way, such as with batching? I find the consistency difficult to maintain, particularly when I need substantial time to retreat and recover my energy when dealing with heavily emotional client work. Thanks so much!"

Thank you, Ali, for this question. It's something that I get asked quite regularly, and if you haven't already checked out my previous Q&A episode where I answer a question about social media for introverts, I think that that would be a great one to check out as well.

For you Ali, I have six specific tips on how you can be more consistent on social media in a way that feels easy and lazy, and allows you to really enjoy it as well.

Chase your joy If you absolutely adore being in Facebook groups and engaging with people, then make that the core part of your strategy. If you love doing little snippet videos, then do that. And if you love having deep and intense one-to-one conversations with people, you can do that on social media.

What we want to do is actually create a social media strategy that plays to your strengths and really lights you up so that you can be more consistent on social media.

Social media is social.

You need to find the social media strategy that brings you joy. Whether what you love is:

Talking one-to-one
Talking one-to-many
Written
Visual - making pretty pictures and infographics
Being on video
Doing audio

You can totally do any of those.

Find the social media strategy that brings you the most joy.

Don't just come from a place of wondering how much this strategy will make your business. If you don't enjoy your social media strategy, we're going to pick up on that energy. If you're just dialling it in, thinking about how much hard work it is and that you don't want to be doing it, we're going to pick up on that in your language, in your tone and also in the energy behind your posts.

Enjoy your strategy.

Focus on high conversion strategies High conversion strategies require you to be in front of fewer people because you don't need to reach as many in order to get the conversions that you need for business sustainability and success.

A high conversion strategy would be showing up in a couple of small groups where you can step up, be a leader, and be known for your business in that particular audience and get lots of referrals from that space.

That way there's a high level of people knowing, liking and trusting you, and there's a much higher conversion rate because people are feeling very connected to you.

Something like inviting people to send you a private message and taking the conversation one-to-one quickly, working with a few people and talking with a few people but doing it all one-to-one, is much higher conversion than just broadcasting onto social media over and over again.

By bringing together point 1 (find your joy) and point 2 (find a way to make it high conversion - and therefore you don't have to reach as many people) you'll be able to make it as easy as possible.

Batching and scheduling There are many people who can help you with batching your content and scheduling it up. You don't even need to do the scheduling part yourself.

But if you're doing it yourself for now, set aside a small portion of time once a week or once every two weeks or even once a month, where you schedule up one post on your Facebook page per day for that period of time.

If you're scheduling things up once a month, then schedule a post for each day for the next 30 days.

Something nice and simple that helps you to make it as easy as possible and allows you to be more consistent on social media.

Not all of your content has to be written exactly on that day and published organically on that day.

You can batch and schedule up some content.

I find this is really helpful for people who do intense work such as yourself, Ali. Sometimes it's three or four days in a row where you just cannot be on social media and you really need to retreat.

If you've scheduled things up and you know that at least your minimum posts are going onto social media, then you can do that without guilt or worry.

Your minimum posts are going up, you don't have to panic too much, and everything is taken care of.

Sure, it would be better if you could show up and be present with your audience more consistently. But if there are times when you need to retreat, you can do so with confidence and without feeling as though you're sabotaging your business by taking time off.

That's the last thing we want you to feel when you are looking after yourself.

Be consistent but boundaried I think this is where a lot of people get drained by social media. They are on social media eighteen times a day, scrolling randomly, replying to that one message from someone, looking through their notifications, and they don't have boundaries or structure around the way they are on social media.

I separate my business time on social media from my playtime on social media.

In my business time on social media, I usually dedicate about 25 minutes a day, where I have a set list of things that I do, and I don't divert from that plan.

I will check any messages and respond, I will reply to any notifications or comments I need to reply to, and then I will jump into my own Facebook page, see what's going on and see if I need to do anything organically. I'll jump into my own Facebook group and do something, and then if there's time in my 25 minutes (which there usually is) I can also jump into a couple of other Facebook groups, share some posts in there as well, cheer a few people on and do some commenting.

If I've done that 25 minutes - and I try and do it as early in the day as possible - the rest of my time on social media is joy time.

I don't need to be on there if I don't want to be on there. I'm consistent, I'm there for 25 minutes a day, five days a week - I'll usually have one day on the weekend that I skip and one day during the week that I skip - and I'm consistent, but I'm very boundaried with that time.

Whilst the kettle is boiling, if I choose to also scroll through social media, see what everyone's up to and message a few friends, that's my playtime. That's personal time. It may be that some of the things I do in that playtime overlap with my business, but it's extra, and it's not a minimum requirement. If I don't do it, I don't have a problem with that because I have met my minimum requirements for the day on social media.

Be consistent on social media, but be boundaried about it.

Outsource Outsource as soon as you can.

Especially when you are batching up content and someone else can do the scheduling for you.

My first ever Facebook scheduling hire was someone who I paid US$8 an hour through Upwork and I hired her for two hours per month.

Two hours per MONTH! It cost me US$16 per month to outsource my content scheduling onto my Facebook page to someone else.

I still made the content - I was in that stage of creating videos, making little boards in Canva and writing up all of my content. All I did was just send the person a spreadsheet with all of the information in it - dates, what they had to post, and where the link to the image or video was if they needed it - and they did the scheduling part.

At first, it took me longer to set up that system than if I had just kept scheduling it myself. But I knew if I created a little system and I got it working at least efficiently enough that I could hand it over to someone else quite quickly and easily, that that would pay dividends in saved time and energy over and over and over again.

Setting up the spreadsheet and filling in the content probably took me two or three hours the first time, and then it got quicker and quicker and quicker, but the whole time, my US$16 per month stayed stagnant.

I was putting less and less time into my social media, but putting the same amount of money and getting much better results from that consistency.

Make sure you outsource as quickly as you can, get into the habit of creating systems and processes for yourself because it's actually in that structure that you will find so much freedom.

Choose what's easy for you I can jump on video and talk as much as I like. It doesn't drain me, in fact, it really energises me. So to me that feels way easier than writing out 100 posts for 100 days.

I would much prefer to show up on video more consistently, than show up with written stuff, writing long-form captions and all of those sorts of things.

I choose what's easy for me. 90% of what I do on social media is whatever was easiest for me at the time.

It is allowed to be easy, and that's often a mindset issue more than a strategy issue.

You think in order for your social media to work well, you have to:

Work hard
Do it perfectly
Do it consistently without ever taking a break
Have everything lined up
Have everything perfect

That is just not true.

It is allowed to be easy. 20% of what you are doing is getting you 80% of your results. You just need to know what that 20% is, and make sure that that's not the part that you skip when you feel like just doing the minimum.

If you're just doing the minimum, do the 20% that gets you 80% of your results.

That's usually the high connection, high conversion strategies, and being very present with your audience.

There's absolutely no need to overcomplicate it.

I hope you found that helpful, Ali and everyone else reading as well.

To summarise, here are my six tips on how you can be more consistent on social media the easy and lazy way:

Chase your joy
Focus on high conversion strategies
Batching and scheduling
Be consistent but boundaried
Outsource
Choose what's easy for you

Please come on over to the Heart-Centred, Soul-Driven Entrepreneurs Facebook group, use #podcastaha, and let me know you've been reading episode number 227. I'd love to know which of those six things you are going to try in the next few weeks to make your social media strategy easier, lazier, more fun, more joyful and more effective for your business because you're able to show up more consistently when you find the easy way.

If reach and conversion are areas you’d like to focus more on, and you do a lot of selling on Facebook (or if you’d like to), I actually have a free resource for you.

It’s my $0 Dollar Facebook Marketing Plan. This is a free training that helps you to make more money from Facebook by getting better rates and better conversion.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/226

In today's episode, I'm going to be answering the question: Are you overcomplicating your marketing?

I have a really simple startup marketing plan that will help you to grow your business really quickly.

Let's dive on in. I'll be honest with you, when I ask women who are starting their business what they're doing in order to get their business growing, and growing their audiences, I feel tired just listening to all the different things that they're doing.

They are:

On Instagram
On Facebook
Using a website
On Pinterest
Doing SEO
Going to networking events
Going to conferences
In structured referral networks
Planning to do affiliates
Running webinars
Creating challenges
Going to write a book

They've got so many things going on in order to try and grow their business. If this is resonating with you by just reading this, I just want to let you know that it doesn't have to be that hard.

Particularly when you're first starting out in business, you don't want to be spreading yourself thin amongst dozens of different strategies to market yourself.

You want to be focusing on the things that work and making the things that you've decided to focus on work as effectively as possible before you add anything else to the equation.

For so many people, I think the reason why we overcomplicate it is because there's so much advice out there in the online business world about what you must be doing in order to be successful online.

I just saw a post in a Facebook group that I'm in, and the opening line was, "If you are not on LinkedIn every day, you are losing money". This is just the same fear-based stuff that gets women so tied up in knots about what they should and shouldn't be doing in order to grow their business, and it leaves you confused.

First and foremost, people are telling you that you HAVE to do a specific strategy because they are going to sell you a course on how to do that strategy. They're going to sell you coaching on how to do that strategy.

Look at it for what it is. Of course, everyone's got their opinions and their ideas about what it takes to grow a business and what the best strategy is. But at the end of the day, if they're trying to convince you that their one thing is the only way to do it, the either:

a. They have a vested interest in you believing that because they're going to sell something to you.
b. That's the only way that they know how to do it, so they'd prefer that you believe that that's the best way because that's the way that they specialise in.

I want to share with you my simple three-part marketing plan.

You can use this three-part marketing plan, regardless of whether you:

Decide to focus on a different platform
Are an introvert or an extrovert
Want to work with people one-to-one or one-to-many
Want to sell high ticket or low ticket

However you want to grow your business, this simple three-part marketing plan is a really beautiful way for you to keep your marketing strategy contained.

Focus on what works, and make the things you choose to focus on work more effectively. We want to get you to the point where you're making consistent, reliable, predictable, sustainable income from your marketing efforts in your business.

Sound good? I think it's really sexy and really simple.

The beautiful thing is, this three-part marketing plan can be tailored to your specific strengths, your specific niche, your specific market, and it can absolutely work for everyone.

This three-part marketing plan is: 1. Reach the right people

2. Convert the right people into paying clients

3. Nurture your mindset

That is my three-part startup marketing plan.

Until you are making $5,000 to $10,000 a month in your business, you don't need to do anything more complex than that.

With the simplicity of that marketing plan, you should be able to be having five to ten really high-quality lead conversations with people about whether working with you is the right fit, and converting a good chunk of those people into paying clients.

It's very reasonable to expect that you're making a good $5,000 to $10,000 a month out of that very simple marketing plan.

I have used this simple marketing plan to hit $25,000 a month in my business. I have helped women in startup use this marketing plan to hit $15,000 a month, $20,000 a month, $30,000 a month and I even had a client who had a $45,000 month with a very simple marketing plan based on this.

Reach, conversion, mindset. The key to keeping this simple is to pick one strategy per step.

Reach the right people For your reach, have one focus point - how are you going to get in front of the right people for your product or service?

You could:

Focus on an SEO based strategy with your website using Pinterest for SEO
Decide that you're going to use Facebook ads
Post in Facebook communities
Use Instagram posts and Instagram stories with hashtags
Use LinkedIn (for that person who said that if you're not using LinkedIn, you're losing money)

So you have your one key way of achieving that outcome in your marketing strategy.

What is your strategy to reach the right people? Do you have ONE that is better than all the others? And are you dedicating the majority of your time on reach to the one that works?

Or have you been getting some traction in Facebook groups, some traction on Instagram, some traction on LinkedIn, some traction from networking events, some traction from doing guest posts and podcasts, some traction from Pinterest and visitors to your website, and you're doing none of them particularly well, you're just doing all of them pretty poorly.

That's the situation that I see so many people trapped in. They think they need to do everything, and in the end, they end up doing none of them particularly effectively.

Or they've got one strategy that's actually working really well for them, but they don't put any time or energy into that strategy because they're so busy chasing shiny objects that are gonna get them more reach, more high-quality clients and much better conversions. They've been convinced that they're missing out, and their FOMO (fear of missing out) has driven them away from the strategy that was actually working for them in the first place.

Beware of FOMO. Of course, some of those strategies are scalable, and some of them are not.

For example, posting in other people's Facebook groups is not particularly scalable. If you want to go and reach more people, you're going to need to be in more groups and you're going to have to put more time in.

But when you are initially growing your business and marketing your business in Facebook communities, and you have done that consistently, you are testing your messaging, making sure you've got your niche sorted, practising your sales conversations, your conversions, and working out what the best product or service is for your ideal client.

All of those things can then be applied to a more scalable marketing strategy. It does not need to be completely scalable out of the gate. You don't need 4,000 leads to make a sale, you need one quality lead to make a sale - that is all it takes.

Instead of looking for strategies that get you thousands of reach and really low-quality leads, low-quality reach, low connection reach, and it's not actually working for you, focus on strategies that get you high connection, and therefore that makes your conversion strategy (part two of this) so much simpler and easier.

Convert the right people into paying clients Again, the secret is to choose ONE conversion strategy.

You might choose Instagram to be your reach strategy, and your conversion strategy is to get people engaging in direct messages with you, and having lots and lots of direct message conversations with people.

I was just working with a VIP client a couple of weeks ago, and she told me that she doesn't really have a promo strategy for her VIP work, it's just that whenever she does Instagram stories, Facebook stories or Lives, she has three or four people private messaging her asking how they can work with her. And that's actually a strategy. It's a really beautiful strategy because it's high connection, high conversion and it's getting her lots of client inquiries who are then turning into paying clients.

It's a strategy, it's just that she didn't realise it was a strategy, and it's working really well.

When I was talking to this particular client, she was thinking that she needed to set up an automated funnel and automated webinars in order to get VIP clients in. She was really worried that she wasn't doing the right things to get VIP clients in the door. But her strategy was working really beautifully.

Remember: Don't fix it if it's not broken. Your strategy for conversion could be as simple as direct message strategy.

It could be a little bit more complicated and you could run a live webinar each month.

I really love a live webinar because there are so many add-on benefits for the long term growth of your business with that as your conversion strategy.

My initial reach strategy when I first started my business was getting my offer out onto social media and into Facebook communities. My conversion strategy was then offering a two-hour low-cost introductory session with me. About 60% of the people who did an introductory session with me ended up working as a VIP in a longer-term one-to-one working relationship.

That was my strategy. To be honest with you, I went to a bunch of webinars in about my sixth and seventh month of business because I'd hit a 20K month in month six, a 10-12K month in month seven, and I was worried that my strategies weren't scalable.

I was seeing all of these fear-based things about 'missing out on money', and 'not doing it right', blah, blah, blah.

So I was going to these webinars, and they were basically telling me that what I was doing wasn't scalable, it wasn't going to work so I shouldn't do that anymore because I have to sell courses, it has to be passive and it had to be leveraged.

I totally second-guessed my business and ended up sucking the income out of it because according to these people, I wasn't supposed to work one-to-one with people, it's trading dollars for hours so it's not scalable.

Meanwhile, I'd been making 20K a month and growing my business really organically with fun and easy things.

Yet here I was being led to believe I was doing it the wrong way.

Nurture your mindset When it comes to mindset, I always say the most powerful mindset practise is one in which you can notice, uncover and clear out any of the limiting beliefs and mindset blocks that come up for you as you go.

Your mindset practise might be that you:

Work with a practitioner
Have a regular tapping practise (EFT)
Journal every single day
Listen to positive affirmations

I don't mind what your mindset strategy is, but I really do think that it's so valuable for you to find your one key thing in each of those three stages.

If you can just focus on making those work, you will simplify your marketing strategy, make your business so much more enjoyable, get to choose the one thing that you love and enjoy doing the most, and you get to easily create business growth and momentum.

It will allow you to easily learn how to get the right messaging, the right sales, ask the right questions and understand your ideal client really deeply in a way that helps you facilitate a big transformation for them. You will really create that connection and engagement so that your audience continues to snowball and grow.

How amazing is that?

Find the ONE thing. The thing with this is that when you simplify your marketing strategy right down the way that I'm suggesting, what ends up happening is if it doesn't work, you can identify what's not working and why it's not working.

Let's say your reach strategy is Instagram. You're posting on Instagram consistently, using hashtags, learning all of the tips and tricks on how to reach new people on Instagram and get in front of all the right audiences, and yet you're not reaching anyone on Instagram. You're not getting any engagement and it's not working.

By having committed to that as your reach strategy, if it's not working, you know that it's not actually the strategy that's the problem, it's actually your messaging and niching.

Anyone can grow an audience on Instagram.

Every market has an Instagram based audience that you can grow.

If you're learning the Instagram tips, tricks, tools and strategies, you're implementing them and doing the right things, but it's not getting you the results, the issue is not Instagram.

The issue is not your Instagram strategy, it's your niche and messaging. It also helps you to be much more precise about what needs to be fixed if things aren't making progress and achieving results for you in your business.

Similarly, if your conversion strategy is to use webinars and you put together a webinar and don't get enough signups or you get lots of signups but no one converts into the sale, the issue is not the webinar.

The issue is not the strategy, it's not the vessel that you use to get the result, it's the niche and the messaging within that vessel that clearly isn't working.

By simplifying your strategy down, not only do you make it easier for yourself to implement that marketing strategy in your business, you also make it easier to work out what's not working and what needs to be improved.

It makes it MUCH easier for you to see when you change something, what the impact of that change is.

You don't have fifteen different things all going on at once and you change something here and you change something there and then all of a sudden you've got a little bit of extra momentum (but have no idea why so you just keep doing all fifteen things).

You're creating the simplicity for yourself, which makes it so much easier. If that sounds really appealing to you and you would love to start growing your business with a very simple startup strategy, I have a great free resource for you.

It's called Fast Track Your Startup. It's an hour and a bit of video training in which I take you through how you can get from where you are to consistent income in your business the fast way. It’s all about building your business and getting money in the door quickly by building a business to your innate strengths.

I’d love for you to go and check that out

As always, come on over to the Heart-Centred, Soul-Driven Entrepreneurs Facebook group, use #podcastaha, let me know you've been listening to episode number 226, ask your questions, share your lightbulb moments, and tell me what you're going to simplify in your business.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/225

"Faith + action = belief." – Suzy Ashworth

This is a super special episode of the Heart-Centred Business Podcast because it is a Spotlight interview with the one and only Suzy Ashworth.

In this interview, Suzy and I discuss mindset, messaging and growing a business.

Suzy also shares her free masterclass How to Master Your Message. You can access this incredible freebie here: suzyashworth.com/masterclass

In this episode we discuss: * What the number one thing that gets in the way of women who want to create a successful business is * What the secret to any successful entrepreneurial business is * Why women find it so hard to do their messaging * Suzy's top three tips for someone who feels as though they're constantly stopping themself from doing what needs to be done * What Suzy's number one tactic or strategy would be for getting her business going again quickly if it was shut down today * The origin story and meaning of Suzy's beautiful quote

More about Suzy's freebie: If you want to uplevel your business, the first thing that you need to do is go back to your message.

It doesn't matter whether you're looking to hit your first $5,000, $20,000 or $50,000 month... whenever you're wanting to uplevel, you start with your messaging.

That's why Suzy has created her free masterclass How to Master Your Message.

You can find it here: suzyashworth.com/masterclass

Make sure you come and share your questions, comments and light-bulb moments over in the Heart-Centred Soul-Driven Entrepreneurs community using #podcastaha and the episode number (225).

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/224

In today's episode, I'm going to be answering the question: Are webinars dead?

I've got some surprising stats that will tell a different story.

It's no secret that I love and adore webinars.

In the last episode of the Heart-Centred Business Podcast, I answered Mel Gorry's questions about how I deal with webinar gremlins and mindset blocks, and I professed my undying love for them.

I also have another podcast episode where I talk about why I love webinars so much.

Before we jump into whether webinars are dead or not (they're totally not), I want to make sure that we're clear on what a webinar actually is.

A webinar is a web-based seminar. I want to be 100% clear that I don't care what you call it. You might call it a masterclass, seminar, online training, workshop or a webinar - whatever you like to call it is totally up to you.

The key things that make a webinar a webinar (in my opinion), are that it's free and it's live. Whether you present over slides or face-to-camera, or you do it Q&A style, I don't care. But it's live and people register beforehand with their email.

In the context of talking about whether webinars are dead or not, those are the things that make a webinar a webinar.

Hopefully, we're on the same page there. If you've got any questions about that, go into the Heart-Centred group, use #podcastaha, and say "Episode 224. What about this? Is that a webinar? What about if I do it this way? Is that still a webinar?"

Ask me your questions and I will keep an eye out for them.

Regardless of what you call them, webinars are brilliant. They have many far-reaching impacts in your business, such as:

Helping you to grow your presence online and create momentum due to promoting them online
Helping you grow your list because people are giving their email in order to register for the webinar
It's a high connection strategy and they're very high conversion

I wanted to talk through some specific statistics that helped me to realise and understand that even though there are lots of very facetious people out there saying that webinars are totally dead, webinars are NOT dead.

If you buy into that belief that webinars are dead without giving them a go for your own business, then you may just be missing out on one of the most effective tools to grow your audience, your list and your income in your business.

Highest converting lead magnet According to the Digital Marketing Organisation, a recent survey in March 2020 found that over 73% of marketers still rate webinars as the highest converting lead magnet. They rate it as one of the most powerful lead magnets for generating sales - whether that be VIP one-to-one sales or course-related sales.

Furthermore, when it comes to launching a course, membership, mastermind or group program, over 90% of people who launch still use webinars as one of their lead magnets in that launch process.

The fact that 90% of people are still using them doesn't necessarily mean that you have to and that it's the best strategy for you. But I think it does give an indication of the power of the webinar and how effective it is as a launch tool, lead magnet and way of getting in front of a large portion of your audience, helping them move forward and presenting the next logical step of working with you - whatever that may be.

This seems like a pretty good clue that webinars are not dead.

Conversion The second statistic I want to share is the conversion statistic.

These numbers come from a range of sources, including:

Podcasters, ie. Amy Porterfield
Rick Mulready who is a Facebook ads specialist
Jenna Cuccia
Social media examiners

I've put some ranges because different places quote different conversion rates for different lead magnets and things like that. This will allow me to give you some ranges of conversion.

The conversion rate from a static lead magnet (ie. eBook, checklist, pre-recorded video), into people buying a group program, course, membership, or mastermind, the average industry conversion rate for a static lead magnet is between 0.5% and 1%.

To get one sale, you're going to need 100 to 200 people signing up for that lead magnet. The second group or cluster that I found was challenges. Whether it's a 5-day challenge, 7-day challenge or a 30-day challenge, the average conversion rate from a challenge into a paid product or service, with no ads supporting the conversion was 1% to 2%, and with ads was 2% to 3%.

The ads that I'm talking about there are when you use ads to make sure the people who signed up for your challenge are actually watching the challenge videos. When you're using those ads with that type of strategy, you can increase the conversion from a challenge into buying a group course, membership, mastermind, or any of those sorts of things.

The interesting information on all the challenge-based launching training that I've seen, is that most marketers and people who teach launching, recommend that if you run a challenge, you also run a webinar. Because a lot of people don't complete challenges.

The average completion rate of 5-day challenges is under 5% (even lower for longer challenges). That means under 5% of people who sign up for the challenge actually do all of the days.

This is why a lot of marketers recommend that you want to capture in all the people who signed up for the challenge and run a webinar so that they're at least moving forward in some way, shape or form - even if they don't finish that challenge.

People will readily sign up for a challenge, but they don't actually complete it to the extent that they complete a webinar.

This is where it gets really juicy, because if the completion rate of a challenge is less than 5%, what do you think the completion rate of a webinar is?

If we include people who come live as well as people who watch the recording, completion rates of webinars are still around 50%.

25% of people who sign up for a webinar show up live, and 25% of people who sign up for a webinar, watch the recording.

That's 50% of the people who sign up for that lead magnet actually watching and completing it.

That is really powerful connection time. It also really shows when it comes to conversion rates.

I've seen industry averages for webinars be between 3% to 7% being quoted in different spaces by different marketing gurus.

For myself, I've had webinars that have converted between 3% and I think my highest was about 14.5% conversion. That means that up to 14.5% of people who signed up for the webinar ended up buying the thing that I was promoting.

My 14% conversion rates have mostly been on products and services that are under $1,000. My best conversion rate for the Take Off program (which is $1,995) was 11%.

I'm still very pleased with an 11% conversion on a webinar. It says to me that webinars are still a really amazing strategy for bringing people in, educating them on what it's like to work with you and presenting an offer that may be the right fit for them.

I've seen women in the Heart-Centred Soul-Driven Entrepreneurs Facebook community (particularly women that I've been working with through the Take Off program and VIP) who talk about webinar conversion rates up to 21%.

21% is the highest I've seen, and I'd love to hear from you if you've had a better conversion rate on a webinar. But for me, this is really powerful because what it says is that you don't need to get thousands of people registered for something in order for it to actually work and create a really big return on investment for your business.

That is some really juicy stats for you to think about when it comes to growing your audience, getting those sales in the door, and also the level of lead generation you need to do in order to get the sales that you want to get in your business.

Webinars are the most expensive leads This final stat is a little bit outside of the box. Maybe you think that it's a counterpoint to the fact that webinars aren't dead. This stat actually comes from Facebook ads, and that is that out of all of the gated styles of ads that you could run (where people click on a link and then they go and sign up for something), webinars are the most expensive leads.

It's cheaper to get a lead for a challenge, it's cheaper to get a lead for a static freebie, and it's cheaper to get a lead for someone to sign up for a free video series.

Webinar leads are the most expensive out of all of the freebie lead magnet type ads that you can do.

Yet, if we link back to the first step that I shared, 73% of digital marketers still use webinars, and 90% of launches still use them as well.

Even though they are the most expensive type of lead you can generate through ads, they are still being used by 90% of people launching.

To me, all of that math adds up to say that there is no way that webinars are dead. I would really encourage you to experiment and play with webinars as part of your strategy before you decide you don't want to do them.

I say to the ladies in the Take Off program, that they are absolutely free to have a business model that doesn't include webinars... ONCE they've done a webinar.

The fear of doing webinars, the imposter syndrome and all of the mindset wobbles that come up, is often worse than the process of actually just doing the webinar.

I really do encourage you to give it a go, then you can decide if webinars are dead or not.

Remember, everything's a practise. The final thought that I want to leave you with, is actually a thought that I discovered from a very well known (but I will leave unnamed) launch specialist.

Previously in his launch training, he has been very clear that running a three or four-part video series is what he thinks is the best way of launching courses, memberships and digital products.

Last year for the first time ever, I heard him say people really value connection, and that running your webinars live and having that as a lead magnet is probably something that's a bit non-negotiable these days because people need to feel a sense of connection to you.

This guy had previously been flogging software and launch strategies that said to just pre-record your webinar and pretend that it's live (I totally hate that strategy). Now even he is saying that it's worth it to show up live because if people are asking questions on your fake live webinar, and you're not answering their questions, then that's going to be a disconnecting thing for them and they may actually be convinced NOT to buy from you because they're not being seen by you. Whereas you're better off to just run it live, answer people's questions, help people to feel seen and create that connection with them.

To which I say hallelujah, welcome to the world of the ladyposse because that is what we do in the Heart-Centred Soul Diven Entrepreneurs community, and we know that connection maximises conversion.

I have a really juicy resource for you. It's a bit of an invitation for you to be a nosey parker and unpick my webinar strategy.

If you've been reading this and thinking that it's time for you to run a webinar and that you're going to really look into how to do it effectively, then at any time, you can go to tashcorbin.com/webinar and my next webinar will be on that page for you to register for.

What I want to invite you to do is not to register for it to get the content (although if it's interesting for you then that's a bonus), but to go and register for it so that you can look at the process.

Pay attention to the:

Webinar signup page, and the type of language and messaging that I use
Emails that you get before the webinar goes live
Structure of the webinar
Follow-up process that I use for the webinar

I love signing up to other people's webinars to see how they do it, how I'm treated through the sales process and how they make me feel.

I want to invite you to do that as well. Just take a little bit of a nosey parker, look around at the way that I facilitate webinars because you might be surprised.

If you've only ever been to those really salesy, aggressive webinars, you might be surprised at how amazingly connecting and effective webinars can be, and how little you need to resort to the trickery, spammy tactics, fear and the pressure and the "You have to buy before the end of the webinar" stuff.

I don't do any of that in my webinars.

Yet, I often exceed industry averages of conversion, and sometimes get 3-4 times the conversion rates that industry-standards say that you should get for webinars.

I really want to role model for you that you don't need to use those fear-based marketing strategies, and to tell and show you that you can absolutely run a really connecting, empowering, heart-centred webinar.

You don't have to dial up the fear and the pain points. You don't have to do any of those things for webinars to work as a strategy in your business. In fact, I'm finding by using empowering strategies, really heart-based strategies, and not using any of those fear and gross tactics, that my webinars are converting even better.

Go and check it out if you want to. I would love for you to check out my webinar through the lens of:

How does she do it?
What types of things does she say?
What's the structure that she uses?
How can that help me with my webinar strategy?

As always, come on over to the Heart-Centred Soul-Driven Entrepreneurs Facebook group, use #podcastaha, and share if you've had a lightbulb moment, if you want to make a commitment to doing a webinar or if you've got any follow-up questions. Let me know you've been reading episode number 224, post your question or your comment and we will continue the conversation over in the group.

If you’re ready to “fast track” your business, get it off the ground, and build a business model around your strengths, I have a great free resource for you!

It’s called Fast-Track Your Start-Up. It’s all about building your business and getting money in the door quickly by building it to your innate strengths.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/223

We have another Q&A episode of the podcast today, and I've got a brilliant question from Mel about facing up to the mindset blocks and gremlins that might rear their head when you are creating and promoting a webinar.

This will be strongly focused on your webinar mindset and is going to be a really helpful one.

Before we jump into Mel's brilliant question today, a quick reminder that if you'd like me to answer your question on the Heart-Centred Business Podcast, and give you a lovely little shout out as well, you can submit your question HERE.

Today's question comes from the amazing Mel Gorry who you can find on Instagram at @melissa.gorry.

Melissa asked a great question about running a webinar, and I love this because I love Mel so much. If you don't follow her, please make sure you go and check her out. She is a business and marketing specialist who specifically works with women who have chronic conditions or other reasons why they have limited energy and therefore need to build their marketing and business strategies in a way that works with that limited energy.

Mel is absolutely brilliant at what she does, and I absolutely adore her so I'm super happy to be answering her question today.

Mel's question is:

"When launching and releasing my first webinar, sooo many mindset gremlins reared their head. I was so unprepared and didn't know how to combat it!

Why does this happen?
What are the best strategies to combat and build resilience to those mindset blocks?
And Tash, what came up for you in your first webinar?"

Great questions and I'm really excited to talk about this one today!

When it comes to creating and launching a webinar, it's such a great strategy for your business. It's a great way to get in front of a lot of people at once, to talk about your services, and to help people move from where they are to where they want to be. It also does great things for growing your list, building your audience, and creating momentum on social media.

There are so many reasons to love webinars, and if you haven't watched my podcast episode previously that is about why I love webinars so much, then go check that out because I am a big webinars fan.

Think about the fact that when you start a business, it is one of the most powerful personal development journeys you can go on.

When you think about why it's such a strong personal development journey, it's because it brings up all your stuff.

YOU are the boss now, YOU have to do the work, YOU need to be self-motivated. If there's a self-sabotage or procrastination bone in your body, you're going to find it when you start a business.

You need to ask for money, you need to be seen and visible, talk yourself up, and talk about your services.

Knowing that starting and growing a business is the ultimate personal development journey and brings up all that mindset stuff for us to be able to pay attention to it and clear it, then when we think about a webinar, it's the one part of running a business and marketing strategy, where every single one of those things come into play.

This happens because: 1. You're saying that you want to teach someone something, meaning that you are positioning yourself as an expert, which brings up all the imposter syndrome things. 2. You need to get out there, promote it, do all the marketing, set yourself up and put your slides together. It allows you to leave things to the last minute so if that's one of your particular mindset blocks, that will come up. You can also be self-sabotaging or procrastinating. All of the pressure and stuff about having made a commitment and needing to get it done can come up as well. 3. You're going to be more visible. You are standing in front of a bunch of people (virtually), and first of all, saying that they should come to your webinar. Then when they're at the webinar you're saying that you've got something to say. You're at maximum visibility when you're launching and delivering a webinar. 4. At the end of it, you're usually asking for the sale for something... so you're asking about money, and it brings up all your money blocks.

It's no surprise that a webinar is something that can bring up a lot of those mindset blocks for us.

But at the same time, that's what we want. We want to be paying attention to those things so that we can clear them and move through them. This allows us to expand, receive more, work more effectively in our business, get more done and whatever else it is that we need to do.

Whilst it may be annoying that it brings up all of your mindset blocks, you really need to celebrate that it brings them up because that's exactly what we want to do.

We want to take action. Notice what those thoughts are, notice what those gremlins are, and then use the tools and strategies that we have in our toolkit to uncover, clear and release them.

It's actually a really beautiful opportunity to grow your mindset and undertake a leap in that personal development journey that comes with starting and growing a business.

The second part of your question that I'm going to answer is what came up for me when I ran my first webinar.

I ran my first webinar in 2013 when I was a couple of months into my business journey. The webinar was called 12 Steps to Creative Success and it was a webinar on how to grow a creative business, whether you are an artist or a crafter or any kind of maker.

That was my niche when I first started my business (well, my second niche).

I only had 13 people sign up for that webinar, despite the fact that I thought I had spewed up content about it onto the internet for two weeks solid.

I felt like everyone in my entire world must have known I was running this webinar and must have been sick of hearing me talk about it.

When I finished the webinar, due to the fact that I had only had 13 people sign up, I did a little review of my marketing and how I'd shared it.

Here's what I had done: * I'd emailed my eight-person mailing list once * Posted about it on my own Facebook page zero times * Posted about it in two Facebook groups that I was in once in each group

I had shared the information about my webinar three times, and I thought I had told everyone about it and I was all over the internet.

It was really interesting that I thought I had done all the right things but in essence, I had been very quiet about this webinar and expected people to sign up for it the first time they ever saw it.

The only way that I was talking about it was just by copying and pasting the promo copy that I was going to be using. I sent the same promo to my list, as well as putting it in those two Facebook groups.

Really it's a miracle that those 13 people signed up, to be honest with you.

Only one of those 13 people showed up live because I didn't send out any reminder emails. It was only when they first signed up for the webinar that I shared the link of how they could join and watch it. There were no reminders sent to anyone, so only one person showed up.

I talked to that one person like she was 100 people and it was hilarious. It brought up a lot of the "Who am I" stuff because I hadn't had a successful artistic or creative business at that point in time. I had a lot of imposter syndrome stuff coming up, feeling like I knew how to do the business part but I wasn't someone who'd already done this before. I felt like I was still growing my business but I knew what worked on social media and what sorts of things I could encourage people to do.

At this point, I had already been working with two clients in creative businesses, but I still felt lots of stuff coming up of, 'Who am I to say I can help people with this? Who am I? There's no way that I am the right person to be teaching people this', and I got really freaked out before I ran that webinar.

BUT my desire to share the 12 step process I had developed and been working on with my VIP clients, outweighed my fear. I'm really grateful that it did because it meant that even though I was really worried about it, had the imposter syndrome and I only had 13 people sign up, I knew that even if just one person heard this 12 step process and it made their business growth journey easier, then my job was done and I would have been of service.

That was a really interesting thing to reflect back on so I did a lot of journaling and self-reflection on:

That webinar
The promo process
The delivery process
How I could improve it
The follow-up process

It was such an amazing growth time for me in my business. I really do encourage you to tune into that desire to serve and that desire to tell people what to do and help them.

Tap into your desire to really show up and make a difference in even just one person's life because that will help with a lot of the webinar mindset wobbles that can come up when you are creating and launching a webinar.

All of that being said, here are my top four tips on what to do about the mindset stuff when you are creating and launching a webinar.

Tap into the service mindset Whenever you are freaking out about something that you are going to do, you are focusing on yourself instead of focusing on your audience.

Whenever you notice that, shift it.

Think to yourself: Okay, clearly I'm talking about myself and worrying about myself right now. But what about the people who are waiting for this information? What about the people who are sitting there thinking that no one understands them and that no one is going to be able to help them?

I want you to think about them. Specifically for you, Mel, think about all those beautiful women who think they can't be successful in business because they're not well. The women who think that they can't be successful and do all the things that they need to do because of a physical limitation with their energy. That makes me really teary thinking about it and about all those women we are depriving of the amazing Mel Gorry because you're a bit worried about your mindset wobbles. You've got your imposter syndrome happening or whatever is happening for you.

When you focus on them instead, it really does make a huge difference in how you feel and the energy that you bring to that webinar.

I talk about this a lot, but when I first started my business, I had a post-it note on my desk that said, "Do it for her". Those four words really drove a lot of what I did in the first six months of my business because it wasn't about me.

It's very easy to make it all about yourself when starting a business, but at the end of the day, it's about who you're here to serve.

"Do it for her" was what it took to get me into that service mindset whenever I was feeling wobbly.

Take the pressure down This is a practise.

When I first ran my webinar, it was just the one person.

Your audience will never be as small as it is today.

The number of people who sign up for your webinars will never be as low as it is today.

Take the pressure down. You don't need to be perfect. Just see this as practise.

Even if you completely mess it up and the 25 people who signed up to webinar think that you don't know what you're talking about, that's only 25 people out of billions who are out there in the world that you can serve.

Nine times out of ten when you do mess it up, people don't think that you're terrible and that they'll never work with you again, it actually makes people realise that you're human, and it can be more engaging than if you get it perfect.

Take the pressure off yourself to get it perfect.

Embrace that feeling of it being a practise, and allow yourself to experiment and learn to get better at it.

Trust that it gets easier I remember in my first YouTube videos, I was so breathy and weird on camera.

Whenever we get a big influx of Take Off students, I reshare one of my very early YouTube videos with them because I know how much it makes them feel better about what they're doing. I was terrible. I was sitting on my balcony and the wind kept blowing my hair up, you can hardly hear me, there's a truck that goes behind me, and I thought I was doing this amazing, super casual type thing on my video, and it was terrible.

So just know that it gets easier, and you get better at speaking to your audience.

With practise you'll get better at facilitating that webinar, moving people through the process, dealing with the chatbox, the screen, the slides and all of the things that are going on at once.

You will forget to record your webinar at some point along the way as well (it's usually a bit of a rite of passage), but it will get easier.

I think that's such a beautiful thing to remember.

It takes practise. It'll get easier. The way that it gets easier is by doing it more consistently. That's how you'll get better at it.

Use your mindset tools See this as an opportunity to uncover what those gremlins are, and then use the mindset tools in your toolkit to work through them.

If there's something showing up when you're in webinar mode, even if it's not showing up in other spaces in your business, it will be impacting your decision making in your business.

It will be impacting your mindset in your business. Bringing it to the surface is actually a good thing.

It will allow you to use those tools in your toolkit to work through that mindset block or whatever it is that's coming up for you.

Some mindset tools could be:

Tapping
Visualisation
Working with a practitioner
Journaling
Kinesiology

If you found a mindset practise that really helps you - especially one where you're paying attention to those blocks, what's coming up and having strategies to clear them - that's going to be really helpful.

You can use this webinar as an opportunity to go even deeper with your mindset practise. A big thank you to the amazing Mel for her brilliant question about webinars, especially in relation to mindset blocks and the gremlins that come up.

Check out my latest freebie to help you earn FAST MONEY! If you've had a lightbulb moment, have any follow up questions from this podcast episode, or if you've got a tip on how to address the mindset stuff that comes up when you are running webinars please share it. I want you to come over to the Heart-Centred Soul Driven Entrepreneurs Facebook group, use #podcastaha, let us know that you've been listening to episode number 223, and share your comments, lightbulb moments, questions and your tips on how to overcome those mindset wobbles that can come up when we are running webinars.

Thank you so much for joining me for this episode of the Heart-Centred Business Podcast.

If you want to ask a question and have me answer it here on the podcast, simply submit your question with all your details HERE.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/222

In today's episode, I'm going to share with you my copywriting tips to increase connection and conversion.

This is a really good one and I want you to listen closely because I have six EPIC tips for you, and they are all really meaty ones.

First and foremost I want to say that, yes you can:

Hire copywriters for your business
Do courses on how to write copy more effectively for your business
Outsource writing a lot of the copy in your business

BUT if those copywriters are any good, they're going to have a bunch of questions for you. Those questions are going to be really difficult for you to answer if you don't at least try to learn and practise how to write your copy yourself.

This is especially vital in the early stages of your business when you are still finding your voice. Doing your own copy is a really smart part of truly nailing your messaging, your value proposition and how you talk about your work, regardless of whether you can afford to pay thousands and thousands of dollars to copywriters or not.

I would recommend holding off in the early stages of business and just practising and learning how to write about your business in your own words first.

This is really critical, especially as your business starts to grow because you can't outsource every piece of writing that you'll ever have to do for your business. I know so many entrepreneurs who say that they're a terrible writer, that they aren't good with words and they just don't know how to talk about their work.

But instead of asking yourself if you should do your copywriting or not, ask yourself: How can I become just dangerous enough with my own copywriting so that I can get those results? So that I know how to speak to my audience, and therefore I know how to hire a great copywriter? So that I know how to answer their questions, and I know how to create pieces of content and copy that I need to without always having to ask someone else to do it for me?

I think that writing is a non-negotiable skill for entrepreneurs. It doesn't have to be that you write your own book yourself or you write everything yourself, but some kind of writing for your business is a non-negotiable skill.

Here are my six tips on how you can improve your copywriting to increase the connection that you create with your audience and increase the extent to which it converts people into paying clients with you.

This is a hyper-focused, hyper-effective copy for your business.

Practise Expecting yourself to write the perfect sales page the first time around is like expecting yourself to be able to do a double toe-triple axel spin on the ice when you first get in a pair of ice skates.

It's not about doing it perfectly the first time around.

What you want to do is write it as best you can and practise and refine as you go.

The same goes for every offer that you write, every blog post, every tip that you share on social media, all of the posts where you're sharing your story, the emails that you send your newsletters, it all comes down to practise.

I know so many people who are still waiting to be good at writing before they put out their first newsletter. In reality, you would be way better if you had started back when you decided you needed to be better.

Make sure that you're not putting yourself in a perfectionist mindset when it comes to writing. Allow yourself the opportunity to practise.

Don't just practise behind the scenes and refine behind the scenes, practise by actually speaking to your audience.

In most cases, the way that we think we need to write in order to connect and convert is very different from the way we actually need to write.

We often over formalise our language or think we have to write in these big broad general sweeping terms with shiny sparkly words, and that's actually quite disconnecting, but you won't know that for your audience until you start writing to them.

Whether it be practising with:

A daily post on social media
A newsletter
An email that you send out once or twice a week
Finally getting that sales page written, getting it out there, sharing it and seeing what people say

It's important that you start approaching this as writing practise as quickly and effectively as possible.

It's all a practise.

Listen You have two ears and one mouth. You write with one hand (in most cases), and that is an important balance to have.

Many people are so busy trying to tell their audience what they need them to hear, that they're not actually listening to what their audience says in return.

I don't know how many times people come to me so frustrated saying that people need to work on A, B and C, and whenever I talk about it, they respond by saying that they need F and that these people just don't get it.

To them I say: You are focusing on the wrong thing. Your audience is telling you exactly what they think the problem is. They're telling you exactly what they think the need is, and what they think their priority should be. All you need to do is link F (the thing that they think they need) to what you know is the real thing going on for them.

Then all of a sudden, you're meeting your audience where they are, and you're helping them with what they need and what they think they need. You're also moving them forward and closer to understanding the deeper challenge and the deeper issue that's going on.

Listen to the replies. Read the replies. Listen to your audience.

ASK your audience Hands up if when you first started your business, you got out there and you didn't ask any questions.

That was me. When I first started my business, I thought that I had to be the expert.

I thought I had to tell, tell, tell, tell, tell.

All of my posts on social media were me giving great advice and sexy tips and "Look at how smart I am! I know how to do everything. Look at all these amazing tips I'm giving you!"

I would often do little question posts on my Facebook page because I was told that you want to get comments and engagement on your Facebook page. But if after three hours they didn't have an answer, I would delete them because I didn't want people to see I was asking questions and getting crickets in return.

What I really should have been doing is leaving those questions up there because you never know who's going to stumble across them.

Back in 2013, the lifespan of a post on Facebook was billions of times longer than one now anyway, but also it helps me when I go back and look over what I've shared, posted and asked in the last month, to see which questions get great answers and lots of engagement and which questions get crickets.

The quality of the question is also a writing skill. Ask your audience lots of questions (although don't always end with questions because we know you're doing it because you want engagement).

Just don't be afraid to ask questions. Asking questions doesn't say you don't know what you're doing, it says you're keen to understand how you can support others better.

There's a big difference. Consistently ask your audience really helpful, meaningful questions that not only help you with looking at where you need to be meeting a need but also ask questions that help THEM as well.

Ask lots of yes/no questions, would you rather questions and open-ended questions.

Backtracking to point number two, make sure you LISTEN to the answer.

Make sure your language is tangible and conversational Particularly in the spiritual entrepreneur spaces, the healer spaces, and some of the more generalist business coaching spaces.

I see people struggle because their modality can help everyone.

Their modality is working at the highest of levels, and you can get caught in this trap of constantly speaking up in the clouds and talking about broad brush things that obviously everyone wants (ie. would you like to be more productive with your time? Do you want your business to go to the next level? Do you want your children to be happy?)

You need to get more tangible. Speak to my 3D reality:

What am I facing?
What's going on for me?
How does it show up?
What can I touch, feel, taste, hear and smell?
Are my five senses telling me something?
What do my results tell me?
What do my frustrations each day tell you about how you can connect with me with your language.

Keep it conversational.

You don't have to be this perfectly polished and manicured expert all the time. When I tell stories on social media, in emails or in my podcasts the way that I would tell them over dinner with a glass of wine, they are the ones that get the most engagement. They are the ones where people are relating and thanking me for my honesty and help.

That is where people really connect with my messaging and my copy.

Be tangible and conversational as much as you can.

Don't fall into the 'advert trap' This is a big one when it comes to copy.

The 'advert trap' is where everything you post and write looks like an advert.

You'll know what I'm talking about:

The headline is always in title case
Every word is capitalised
The way that you present it is always with your big flowy sexy words
You've always got your hashtags at the end of every freaking post
Every post has a hyperlink to your Facebook page and your website
Every post has 25 different emojis

You're trying to make it look like it's sharp and polished and professional, and all you're doing is making it look like an ad.

Studies have shown that people distrust advertising more than any other form of written content. Yet, so many entrepreneurs try to make everything look like a polished ad.

This also happens with the photos and the images that go with those posts. Is it ALWAYS your professional photos that ALWAYS have your logo in the corner? ALWAYS has some perfect words around it and ALWAYS has your brand colours somewhere with a border or something?

I understand it's important to have visual synergy and for things to look like they're on-brand as consistently as possible, but there's a big difference between the perfectly polished advert version of you, and the real and raw and connecting conversational version of you.

Where possible, try to make your copy as organic to the platform as you can. If you're on Facebook where people share stories and personal insights and what happens to them, then speak in Facebook style language. Post it as though you were posting an update to your friends about that hilarious bus trip you went on. Post it with a selfie of you in the throes of whatever it is that you're talking about.

Don't be afraid to be HUMAN because social media is for humans.

It is a social platform.

Whether you are on Instagram or Facebook, doing videos, static, or written, as much as possible try and make it not look like an ad.

People don't trust ads. Make it look like content that is organic to that platform.

Niche This is a big one that applies to all five of my previous tips.

I talk about niche a lot, and I understand you probably think I sound like a broken record by now, but too many people are trapped in trying to speak to everyone.

Instead what your copy does is resonates with no one.

So many people think that they've got their niche down because their niche is busy mums who have a business and want it to be more successful. But I've never met a mum that isn't busy, and I've never met an entrepreneur who doesn't want their business to be more successful.

That is not a niche. An age range is not a niche.

We really need to get educated on what a niche is.

It is a specific subgroup of people that you focus on when you are marketing your business.

It's not:

Everyone you could help
Everyone you want to help
People who are ready to do the work

Your niche is the specific group of people that you focus on when you are marketing your business.

There are five core niche decisions that you need to make that cover demographics, psychographics and sensor graphics.

It's not just about demographic decisions or writing a long-winded love note to your ideal client.

It's about making those five important decisions so that you can know exactly how to speak to your ideal client, the type of language you need to use, and the types of questions you're going to ask so that you can listen out for their answers and get out there and start practising talking to those people.

It is the niching that actually helps you with all five of my previous copywriting tips. That is why I am so excited that my free resource for you today is my new Nail That Niche training you can access whenever you like.

Normally I reserve my niche training for live training only. However, I have run the live niche training five times already in 2020, and every single time we get hundreds and hundreds of new people signing up to this. There are always people asking questions and when I ask about their niche, they are unclear and they have not made those important decisions.

Make sure you go and check it out HERE.

If you are struggling with copywriting or messaging, or you're struggling to really create that connection and conversion with your clients, I always say start with niche and I highly recommend you go and check that one out.

Please head on over to the Heart-Centred, Soul-Driven Entrepreneurs Facebook group, let me know any insights and questions that you have using #podcastaha and the podcast episode number 222.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/221

"For you to have the impact and income that you deserve, you need to truly look within and find out what puts you in flow, and then focus on that and solely on that and success will be yours."
– Natalie Sisson

This episode of the Heart-Centred Business Podcast is a Spotlight interview with the amazing Natalie Sisson.

Natalie and I got down to business discussing what it really takes to have five-figure months.

In the interview, Natalie shared her free quick-start guide and audio - Get Paid to Be You: 10 steps to monetise you and do the work that matters. You can access this epic freebie here: nataliesisson.com.

And if you want a quick summary, I've even popped some key points below. ENJOY!!!

In this episode we talk about: * How to get yourself having consistent five-figure months in your business as quickly and easily as possible * WHY so many entrepreneurs get stuck earning under five-figures a month * The correlation between mindset, strategy and reaching your income goals * The impact that the people you surround yourself with can have on you and your business * The most common places where people are making mistakes and getting in their own way * The benefits of narrowing down your business and knowing exactly WHERE to focus your energy and attention * How you can best diversify your income streams and focus on what YOU have to offer as an individual

MORE ABOUT NATALIE'S FREEBIE: It's called Get paid to be you: 10 steps to monetise yourself and do the work that matters.

In this quick-start guide and workbook, Natalie covers how you can earn revenue by packaging your knowledge and skills, expertise and personality into it.

Get it here: nataliesisson.com

Make sure you come and share your questions, comments and light-bulb moments over in the Heart-Centred Soul-Driven Entrepreneurs community, using #podcastaha and the episode number (221).

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/220

In today's episode, we're going to be talking about the fact that business is NOT just about having an epic strategy. We're also going to check in on your entrepreneurial mindset.

Let's dive right in... You probably know that I am a big lover of an EPIC business strategy.

I love talking about all the different parts of business strategy, marketing, sales, and all the different ways that we can reach new people and convert them into clients.

I adore business strategy and that is why it is the core focus of my business and why I love mentoring people about their business strategy and marketing in particular.

However, I also know that for a lot of people when it comes to putting a strategy in place, implementing it AND seeing the results from that strategy, the thing that often lets them down is themself.

I know how powerful a great strategy can be for business growth. But I also know that when I have clients in my programs and working with me one-to-one, those who have consistent mindset support - as well as working with me on their strategy - are the ones who get the best results.

That's why I wanted to talk today about your entrepreneurial mindset. I've got six tips and pieces of advice that you might be interested in exploring to see if you need to get some extra support with your mindset.

I also have a really epic resource for you at the end of today's episode, so make sure you stay tuned for that.

Understand that having your own business is personal development Being an entrepreneur is one of the biggest personal development journeys you could ever go on.

Simply by acknowledging this, we actually open ourselves up to a lot more lessons, and gain the ability to pay attention to what's going on between our ears when we are engaging in business activities and trying to grow our business.

Think about it: When you start your own business, you are the person with whom the buck stops.

If you set yourself a goal or a task and you don't do it, in most cases, there's no one else to blame. It is just you and your thoughts that you are left with at the end of the day.

It is something that really brings up a lot for us, and we need to pay attention to that, be mindful of it and have some strategies and processes to work through it.

Trust me, if you've got a gap in your personal development, if you've got some blocks around being seen, saying yes to money, asking for what you want, or any of the core activities that go hand in hand with having a business, they will show up.

Just by acknowledging that starting a business and growing a business is a very big personal development journey, I think it just ticks you off on the right track.

You just know that you are open to it and you're keeping an eye out for those things as they pop up.

Accept and acknowledge that YOU'RE the boss For most people, they go from being in a standard job to being their own boss in their business.

When that happens, you instantly lose the person you normally revert to. You have no safety net of knowing that:

Someone will tell you what to do
Someone will be able to help you decide which thing you should be focusing on
If a particular idea or strategy doesn't work, at least you're still getting paid because it's not your business
Someone will be able to direct you on what you should be doing instead

There's always someone else to revert to. What this does when we start our businesses, is it often puts us in the space where we look for that role to be fulfilled by other people.

When I first started my business, I went to my partner and told him about all my strategies. Whenever I decided I was going to do something, I would talk it over with him. It was almost as though I was waiting for him to tick it off like a boss would, and approve my idea so that I could go and try it.

He had no idea about online business. He was not at all in the space where he could advise me on that, but I just needed someone to give me that permission slip, and he was very good at asking a few questions and then just telling me to do what I thought.

That was great that he played that role for me, but at some point, I needed to take responsibility and say that I no longer want my partner giving me advice on my business or asking for permission from him.

That's not what I'm here to do, and that's not the role that he's here to play. If you have a parent who has their own business, you can sometimes fall into the habit of asking for their advice on everything that you do and needing permission from them. It can be anyone really. You just look for someone to fill the role of a boss for you.

Sometimes you hire a coach and you don't do anything without their permission. You give them an undue sense of responsibility for your business and then start to divert responsibility into their hands.

This ends up leaving you in a dependent relationship with a business coach or a mentor.

You may even sometimes make your clients the boss. This happens because you don't have that normal role to revert to, you decide that actually the clients are the bosses. You then become beholden to THEIR beliefs, THEIR decisions and THEIR opinions about what you should be doing in your business.

None of those situations are particularly healthy, so we want to make sure that we have that personal development journey and entrepreneurial mindset to be able to recognise where we are handing over that sense of power and control.

We want to take that authority and position of responsibility in our business. Don't try and look for a boss or create a boss in a place where you shouldn't.

Accept and acknowledge that you're the boss.

Part B to that is to make the decision to be a GOOD boss to yourself. When I was working in jobs and had bosses, the roles where I was the most effective and where I did the best work, were not the ones where my boss was completely mean to me. They were the ones where my boss was really supportive and created the environment that I needed to thrive. They gave me great resources and were very encouraging to me.

Yet when I started my business, I was the worst boss in the world. I was mean, I was nitpicky, I was overly critical, I didn't allow myself breaks during the day, and I made myself work long hours. Even when things went right, I just moved on to the next thing, never stopping to celebrate my successes. When things went wrong, I blamed myself and went into a really bad spiral of negative thoughts, shaming myself and feeling guilty.

It took a lot of personal development and recognising my own thoughts about myself and how I was treating myself, for me to change that behaviour and my entrepreneurial mindset.

Part B of accepting that you're the boss with your entrepreneurial mindset, is recognising what makes a good boss for you.

What environment makes you thrive and be the good boss that you need? Because YOU are the boss of yourself in your business.

Notice any unconscious patterns We can get away with a lot of unconscious patterns when we're working in a job because someone else sets our price, tells us what we're going to be paid, helps us work out our priorities, and calls us out when we haven't hit a deadline.

Whereas when we're working for ourselves, sometimes these unconscious patterns come to the surface because we need to be mindful of these things.

They show up big time when you have your own business.

It could be something like leaving tasks to the last minute. When you're working for someone else, you might have strategies and ways that you work to ensure that you don't leave things to the last minute or that if you do, you do it in a productive way. But if you haven't been conscious of that, when you start a business, become an entrepreneur and start working for yourself, those unconscious patterns all of a sudden come racing to the front of the screen and you can absolutely see them playing out when you stop and pay attention.

They become impossible to ignore. I had unconscious patterns of:

Being mean to myself
Working twice as hard to fix things when they weren't going to plan rather than working a little bit smarter
Thinking that I needed to work really hard in order to deserve the money that I was earning in my business
Never wanting anyone to see me trying to do something, I only ever wanted them to see/shared the result

When I was growing my business, it was really challenging because I didn't want to put posts up on social media talking about the fact that I was starting a business and not having success stories yet. Yet that's what I needed to do in order to start building an audience and bringing people along on the journey with me.

It took a lot of mindset work for me to acknowledge that I was trying to go from starting a business quietly to being successful in business overnight (and only then was I allowed to share things on social media). I needed to embrace sharing the journey, sharing the mistakes and sharing starting my business even if it didn't quite go to plan.

Lots of unconscious patterns come to the surface when you are starting a business. It's our job as part of our entrepreneurial mindset work to pay attention to those patterns and to notice them without judgement.

Uncovering your blocks This one is a big one for me. I didn't realise how many blocks I had to success. If you'd have asked me when I first started my business what the negative consequences of me having a successful business are, I would have been completely baffled that you thought there could possibly be any. I would have told you that I don't have any blocks to receiving or making money. That I don't have any blocks to being seen because I'm a total exhibitionist extrovert. I was made for the entrepreneurial journey.

But goodness me did some hidden blocks come up when I first started my business. My fear of asking for what I want, of being seen as failing at something, of being seen as a try-hard, of following up with people when they were late with a payment or had a default on their payments. I didn't want to make anyone uncomfortable. My fear of being seen as salesy or aggressive in my marketing strategies.

I had so many blocks - money blocks, visibility blocks, action taking blocks, results blocks. I had all the blocks. It was just that I had learned to adapt in the corporate environment so that I could thrive even with these blocks. But when I started my business, I needed to really uncover and clear them.

Understanding how many blocks come up for us and all the ways that we unconsciously and subconsciously sabotage ourselves was a big one for me. Not just in terms of sabotaging the results, but even sabotaging ourselves and stopping ourselves from even taking action.

I don't know how many times in the last seven years since starting my business I have known exactly what to do and yet just not done it, and I could not figure out WHY I wasn't doing it.

That is a huge clue that there are some blocks popping up.

No mindset shifts happen based on theory alone It's not until we actually take the action of booking in a sales conversation and totally fudging up that sales conversation that we realise that we have blocks about asking for the sale.

It's not until we are about to do a Facebook Live or we set up a launch plan that includes lots of Facebook Lives and we go to click record that we realise that we're really blocked about being seen on video and being unscripted. Or there may be some visibility blocks popping up for you there.

It's not just about theoretically working out where you might be blocking yourself based on what's happened to you in the past, or just sitting meditating on it and working out what the blocks are and then healing them.

We need to actually (and this is point number 6) pair our entrepreneurial mindset work with our strategy work.

If you're not going out there and taking the action, then you're never stepping outside of that comfort zone, therefore, you never really see where those blocks might be showing up.

It's not until you do a launch and it's a flop that you realise you've got blocks around asking for the money because it was too easy.

It's not until you actually take that action and pair the strategy and entrepreneurial mindset work side by side, that you have those mindset growth areas revealed and therefore you know what to work on.

Pair mindset work with strategy work We want to make sure that these two pieces of work go side by side.

I know a lot of mindset specialists who would love to say that it's 80% mindset and 20% action/strategy, but I don't agree with that.

Typically what I like to do in my business is that I try to aim for a 50/50 balance.

50% of the money that I invest in learning is learning business strategy, and 50% is in learning mindset work or getting support from mindset practitioners.

50% of the time that I invest in my business is working on the strategy and implementing the strategy, ie. marketing, social media, delivery, client calls, and 50% of the time that I put in is working on my entrepreneurial mindset

That might seem a bit excessive to a lot of people and even the mindset practitioners that I hear saying it's 80% mindset, don't put 80% of their time working on their mindset. They're still putting 80% of their time working on the strategy and 20% of their time working on their mindset because they think that they're really fast and effective at it.

I actually think it's a 50/50 thing. But I want to be really clear about this, for me going and doing yoga is a mindset practice, so I include that in my mindset time. When I'm waking up in the morning, going for a long walk, listening to great podcasts, pumping myself up, listening to great music, and getting myself in the right headspace for the day - that's all mindset work.

Working with a practitioner, doing my EFT in the mornings and tapping in the shower, that is mindset work.

Getting advice and support from someone who specialises in money blocks or visibility or some of the self-sabotage that's coming up, that is mindset work as well.

I aim for 50% of my time, my money and my energy to be dedicated to my business strategy and implementing strategy, and 50% of my time, my energy and my money goes into my mindset, and working on and implementing entrepreneurial mindset work.

That's how I find that balance and get it working side by side. It has really served me well as I've grown my business over the years.

There are my 6 points on growing your entrepreneurial mindset:

Understand that having your own business is personal development
Accept and acknowledge that YOU'RE the boss
Notice any unconscious patterns
Uncovering your blocks
No mindset shifts happen based on theory alone
Pair mindset work with strategy work

I did promise you at the end of this episode that I have a special resource for you.

It's my new Udemy course, the 30-day Business Blast! If you are looking to pair mindset and strategy, it is the perfect balance because every second day is strategy work, and every other day is mindset work.

This program is one in which you set yourself a nice juicy stretch income goal (and I'm going to show you how to do that) for a 30 day period. Then over 30 days, you do one teensy module a day and it alternates between strategy and mindset over the course of the 30 days.

The strategy work includes:

How to improve yourself
How to follow up with people
Conversations
How to articulate your message more effectively
How to get out and reach more people on social media

The mindset work is about:

Uncovering the different blocks
Modalities and strategies I use for mindset work
Journaling tips
Ways that you can expand your capacity to receive

It's a real powerhouse combination of strategy and mindset. You can sign up for the Udemy waitlist, receive all the updates AND get the early bird discount HERE.

Go check that out and thank you so much for joining me for this episode of the Heart-Centred Business Podcast.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/219

This is a very special episode of the Heart-Centred Business Podcast because this is our first episode in our twice-weekly podcast.

In the second podcast of each week, we are going to be alternating between Q&A's (questions that you have submitted) and Spotlight Series episodes where we put another entrepreneur in the spotlight with a special interview.

Today we have a special Q&A episode for you, with a fabulous question from Anita Bronwyn Toi. Her question is in relation to social media for introverts, so if you would like some tips on how to navigate social media - even if you are very introverted and might find it a little bit draining - then this is going to be a great episode for you.

Let's jump in! Our question comes from the fabulous Anita Bronwyn Toi who you can find at anitabronwyntoi.com or @anitabronwyntoi on Instagram.

Here's Anita's question:

"Hi Tash,

I'm an avid listener to your podcast but I don't enjoy hanging out in big groups on Facebook. I have no desire to have my own Facebook group either, yet I know both are proven ways to grow and connect with your audience. The thing is, I prefer 1:1 connections and small groups.

I don't feel like its a fear of being visible. It's simply knowing that interacting in large groups, whether in person or online, drains me more than it energises. I also prefer to limit my time on social media in general, as I find I'm much happier and calmer that way.

Do you have any suggestions for sensitive introverts like me who want to share their gifts and reach the right people, but in a way that feels aligned and supportive?

Thank you!"

To you Anita, I will say a big thank you as well, because this is a very common question that I get asked. So much so that I actually already have another podcast episode in which I specifically talk about growing a business and social media for introverts versus extroverts. It's episode number 210, so you'll be able to go along and read that previous episode of the Heart-Centred Business Podcast as well.

For today's Q&A episode, I thought what I would do is give you five little things that you might be able to work with to help you decide what your best strategy is moving forward. I'll also show you how you can navigate social media, even if you don't love being in large groups or facilitating large groups.

Question: What part of that process actually drains you? Engaging in Facebook groups on social media has lots and lots of different components. There is the energy of being in a group for hours and hours on end each day, which of course, you're going to find quite draining if you're just sitting in that energy of a lot of people. But there are lots of different parts about being in a Facebook community.

I know for myself, even facilitating the Heart-centred, soul-driven entrepreneurs Facebook group with 34,000 people, these days, I spend about 15 to 20 minutes a day in the group, and that's it.

The activities that I am doing in that community are commenting on people's posts and cheering them on - that's a one-to-one interaction with individuals - and sharing my posts for the community.

For me, that is actually not necessarily needing to hold space for 34,000 people and needing to be in the energy of 34,000 people at one time.

Really focus in on what it is about being in the groups that specifically drains you. You might find that the reason being in large groups particularly drains you is because you think that there are certain things you need to do to be successful in those groups.

That's actually not true. Those aren't the actions that you need to be in there doing.

The other thing is with starting your own Facebook community, you don't need to be doing it all on your own. I don't do the administration of my Facebook group anymore, I have a team to do that for me.

It may be that holding off on having a Facebook group until you've got the capacity to have a team helping you with it is the right step for you.

I know lots of people who facilitate large groups as very highly sensitive people and introverts, and they use a combination of having really strong boundaries, spending limited time in those communities and also having team members to help them navigate that.

I would say that every single marketing strategy and every single option for social media has pieces that favour introverts versus pieces that favour extroverts. You just need to get really clear on what piece of it drains you, and how you may be able to:

Not do that part
Find the strategies that work for you that you don't find particularly draining
Outsource parts of that strategy
Is social media the problem? Or is your strategy just not working? If I paid you $10,000 a day to spend 30 minutes in a Facebook group each day, would you still find that activity draining?

The reason why I ask this question is that when we get down to brass tacks when it comes to any social media strategy, it can be very easy to say that it's the strategy that drains you. But for a lot of people, it's the strategy and continuously feeling like the strategy isn't working, that actually drains you.

It's a little bit of a tough-love kind of question, but I think that it's an important one.

I wouldn't be doing my job if I just said that the internet doesn't work for introverts so they should just run away and not worry about it.

There is so much opportunity that is available to us with social media and the free platforms that we can access.

For a lot of people, the reason why it's draining is that it's not working. If it was working, you would actually be energised by that, and therefore, you wouldn't be linking it to introversion versus extroversion.

Let's not forget, the internet was created BY introverts FOR introverts.

I don't know anything more introverted than being able to sit on your own in your home with your own energy, your own boundaries, with complete control over when you show up and when you don't show up, and with complete control over who you see posts from and who you don't see posts from.

I really find it interesting that so many introverts find social media draining or find online business draining, when if we're really honest, it's one of the group experiences in which you have the most control over your boundaries and whose energy you let in and how much time you invest in that particular experience.

The question of if I paid you $10,000 a day to do 30 minutes of it, would you find it draining is a real valid question. If you were making great money from this strategy and it was working really easily for you, I would challenge that perhaps you wouldn't find it so draining.

The question then is: How do you make it work in the strategies that really feel like they're aligned for you? Instead of just saying that being on Facebook or being in Facebook groups doesn't work for you because you're an introvert.

Don't be afraid to invite the party back to your place where you can have more control If you don't love being in Facebook communities or you don't love being on social media, why not use strategies such as:
Using automated scheduled posts
Using other platforms, ie. Instagram, your page, paid Facebook ads
Invite people onto your mailing list and have that as an intimate conversation

For me, there's very little difference between writing an email to my mailing list and writing a post in my Facebook group that goes to largely the same group of people, but I understand for some people, they attach more energetic pressure on being in that group environment.

Bring the party back to your place where you do feel like it is a more intimate gathering or it's a more intimate group of people.

Then just be really mindful of nurturing that audience. For many people, the reason why they find large scale strategies so difficult and draining is not that it's hard to get reach these days. It's actually because they're so focused on reach and so NOT focused on nurturing and conversion, that in order to get a baseline level of sales that feel sustainable, you have to be active, doing so much and reaching so many people.

If you are getting 10 people signing up to your mailing list each week, those 10 people should be treated as though they have walked into the most glamorous VIP event. They should be getting connection with you and an opportunity to really have a conversation with you.

If you're an introvert, you're going to totally nail those one-to-one interactions. Yet when I speak to most people about the strategies that they're using on social media and online, they're using these high reach, low touch, low conversion strategies that require them being in a space with hundreds and hundreds of people just to make one sale.

When I first started my business, I was in other people's Facebook groups, and there was one group in particular where I was very well known. I was doing 20 minutes a day in that Facebook group, and in that 20 minutes, I would do my posts for the day and I would look for three people whose questions I could answer. Then I'd do a bunch of liking and cheering people on with any time that was leftover.

In that time, I was getting five or six people every single day either reaching out to me on Messenger or signing up to my mailing list, and I sent a private personal reply to every single one of those people.

What that meant was, with a mailing list of only 150 people, I was still getting three to four sales conversations every single week.

It's not about needing ginormous reach, it's about being really mindful of how you nurture the relationship you have with the people you are reaching.

Bring the party back to your place, be an epic party host, and then you don't need to worry about going and pilfering everyone else's parties.

You can have an amazing, nurtured, curated space, and have an intimate conversation with people and not need to be in those groups every single day for five hours.

Build YOUR strategy to YOUR strengths I think this ties all of this together really beautifully.

Don't jump straight to the reason that it's not working for you because you're an introvert if something isn't getting the traction that you were hoping to get.

Give it the time and energy that it deserves. Give it nurturing, tailor your experience and your strategy on that platform, and give it the time that it takes to get a little bit of traction.

Instead of asking: Does being in Facebook groups work for me or not work for me?

Ask the question: How can I make a Facebook group strategy that really works for my natural strengths, sensitivities and my introversion?

In that instance, you're going to be able to look for this solution instead of focusing on the problem.

You can build your marketing strategy to your strengths instead of trying to build it to someone else's specifications or suggestions.

Work with an introvert specialist There are business coaches and strategists out there who specialise in supporting highly sensitive people or introverts with their social media and their online marketing strategy.

If these suggestions and these ideas alone aren't enough for you to feel like you can find a social media or Facebook strategy that really works for you, then I would highly recommend that you find someone who specialises in working with people just like you.

Most of them have been there themselves and have grown their businesses with their introversion, and built it to their strengths as an introvert.

Don't be afraid to hire the support that you need to create that specialised unique strategy that's really going to work to your strengths.

I hope that's answered your question, Anita.

For all the other beautiful introverts out there, I know it seems really weird an extrovert giving you advice as an introvert, but I have worked with thousands and thousands of women over the years, the majority of whom are introverts. We're always able to find a solution that works out to be tailored to the strengths of the individual because there are parts of every strategy that favour introverts and there are parts of every strategy that favour extroverts.

It's just about creating that unique strategy that really works for you. If you haven't yet checked out podcast Episode 210: Is it really easier for extroverts to succeed at online business? make sure you go and do that.

If you've got a question that you'd like me to answer here on the Heart-Centred Business Podcast, simply GO HERE, pop your question in, make sure you give me all the details of how we can give you a shout out and answer your question here on the podcast.

If reach and conversion are areas you’d like to focus more on, and you do a lot of selling on Facebook (or if you’d like to), I actually have a free resource for you.

It’s my Zero Dollar Facebook Marketing Plan. This is a free training that helps you to make more money from Facebook by getting better rates and better conversion.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/218

In today's episode, I'm going to be telling you to stop wasting money in your business.

I'm going to help you with five ways that you're potentially wasting money right now, just so that you can be aware and make the decision of whether or not it's time for you to stop that wastage.

Let's dive in...

These days there are so many opportunities to buy solutions, buy courses, and invest in ways to grow your business. It becomes really difficult to tell if what we are investing in is the right decision for our business.

There are so many investments that have a potential return (that may not be there) or that feel like they're a good idea but you're not sure if you should be investing your money there right now.

There can be a lot of wastage in our business expenses in particular. That is why I'm here to give you five ways that you might be wasting money so that you can keep an eye out for these things.

Something might jump to mind for you as you read along and you can sit down and really assess whether it is the right investment for you right now.

Here are five ways in which you may be wasting your money:

Buying courses This is particularly prominent in self-study courses when what you actually need is a mentor or a team member to outsource to.

I made this mistake several times when I was starting out. I bought a course on how to create a website when I should have just paid someone else to build me a website (which I ended up having to do anyway). Even though I knew enough about Facebook ads that I could have hired a Facebook Ads Manager and known basically what it was that they were doing and what they were talking about - but would have been able to tap into their expertise and have them managing everything - I paid for a course.

I should have outsourced Facebook ads stuff way sooner, but I did TWO separate courses on it.

For a lot of us, we look to courses when it's actually not a skill we need to be learning. It's usually not something that's going to be in our wheelhouse, it's something that we should be getting someone else to do in our business.

Buying a self-study course when what you really need is someone to have a look at what you're already doing in your business is definitely a big one where people are wasting money in their business.

I see this a lot when people are launching. They think that they need to do launching courses and all of the different bits that go into launching, such as how to:

Run a challenge
Do high conversion webinars
Structure a launch
Systemise a launch
Do ads for launch
Do freebies for launch

They spend money on all of these self-study courses when working with a launching mentor would have been a way smarter investment of both time and money.

Buying courses when you need to have a mentor or outsource it can be a really big source of wastage in businesses.

Investing in reach when you aren't getting great conversion I see this one with a lot of people. They'll do their first launch of a course or program, and when it doesn't particularly convert well, they blame it on the fact that they didn't get enough leads or enough reach. Then they stick $10,000 in Facebook ads behind it, get 10 times the leads but still get really low conversion.

I would not be investing in something that's giving you more reach - whether that be ads, funnels, freebies, SEO of your website or any of those opportunities that are getting you lots more reach - until you know that when you get people into your world, you've got good conversion rates.

For most people, whenever I say that, they don't know what a good conversion rate is, or what conversion rate they've even gotten.

If that's you, then go and find out what your conversion rate is first. Instead of looking to someone else to tell you what a good conversion rate is, invest three months in trying to improve those conversion rates. Really feel like you've done everything you know and need to do in order to maximise that conversion.

THEN you can go and invest in reach.

That would be the order in which I would do those things to allow you to stop wasting money in your business.

Investing in things that you don't use How many people have got an online tool or a subscription to something, and they've been meaning to get to it but don't actually use it?

Perhaps you're in a membership but you're not actually engaging in each month, or you have an online tool or a platform that you have been meaning to get around to setting up but you're not actually using it.

Those things that you don't use but you're investing money in, it's wastage.

Really get honest with yourself: Are you likely to fix it in the next 30 days?

If no then cancel it because you're wasting money in your business.

Most online stuff when you go and cancel it, they try and keep you in by giving you a super-duper discount.

But make sure you just go and get rid of those things that you're not using. Most people don't do it because they think that it'll be more expensive when they come back to do it as a new customer. But for many things, when you cancel them, they'll do everything in their power to get you back as a paying customer again in the future.

Once when I was cancelling something, I got given a 30% discount offer when I was leaving. I declined the offer, but saved the customer service email address. I then sent an email six months later asking for the discount because I was thinking about coming back, they gave it to me and I got back my membership at a discounted rate.

If there are things that you're not using, go and cancel them. That wastage doesn't need to be there in your business, and you'll feel like such a grown-up if you do.

Investing in all education and no implementation Again, this can be a big one with those self-study courses, but it also could be investing in going to conferences, virtual events, workshops, courses or anything where you're just learning, learning, learning, and you're not actually implementing or changing anything as a result of that learning.

Something that I do for myself is I balance the content I consume with the content I create and the things that I implement in my business.

If I enrol in a course and it's three hours a week of learning time, then I put three hours a week into my calendar for implementing learnings from that course.

For every hour of consumption, I have an hour of creation. If I don't have the capacity to do the extra three hours of implementation, then I don't have the capacity to do the three hours of learning.

Really focus on balancing consuming and creating - education versus implementation.

Trying to solve the same problem with similar solutions that don't work I reckon that this one is going to make a few people cringe.

I have had several issues in my business where I just keep spending money to try and solve the problem, but all of the solutions are kind of the same. It's often just a different person with a better sales pitch or someone who's convinced me that it's going to be different in some way, yet it's not actually different.

If you've got a particular problem that just keeps coming up over and over again, invest in a mentor and stop wasting money in your business.

For example, if you've done four courses on how to get your niche in your messaging right and nothing seems to be working, then invest some time with a VIP mentor and get one-on-one support.

Maybe you've been trying to put together a course or a program, and you've done six different launch courses but just need to get a different way of solving it, then perhaps you need to hire a Launch Manager instead and just get someone else to do it for you.

You could be trying to get your content up on social media, you've hired several different social media content VA's, yet no one ever seems to get it right and it just doesn't ever get fixed long term.

Stop trying to solve the problem with the same type of solution over and over again if that solution is not working for you. Those are my five ways that you may be able to stop wasting money in your business quickly and easily.

Some leakage of money that might be going out of your business could help you to improve profitability if you stop it in its tracks.

If you are looking to grow your reach and grow your business without investing lots of money in it, I have a great free resource for you.

It's called my $0 Facebook Marketing Strategy. If you did resonate with point number 2 - Investing in reach when you haven't got great conversion - this training will show you exactly how to with $0 ad spend. It will help you get high conversion strategies working on Facebook so that you can know what's going to work before you start investing in that reach.

If that's something that you're looking to do, then go check that out.

I'd also love to hear YOUR confessions in the Heart-Centred, Soul-Driven Entrepreneurs Facebook community on what lightbulbs you've had throughout this podcast and what actions you're going to take. Head over there, use #podcastaha, let me know you've been reading episode 218 and share which of those five leakage areas you're going to stop wasting money. If you have any questions, then please ask them as well.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/217

In today's episode, I'm going to show you how to be a go-to speaker and get more speaking opportunities. I know that more speaking gigs is on the list for many of you, so let's dive straight into this juicy episode...

Before I tell you HOW to get more speaking gigs, let's look at some of the benefits: Why is it that we should want to have more speaking opportunities in our business?

It's really good for your reach. Whether your speaking opportunity is:

Being a guest on a summit
Being on someone else's podcast
At an onstage event
Conference
Any other kind of speaking event

Those types of engagements get you really good reach.

We know that more connection equals more conversion, so it doesn't just get you better reach in your business.

It gets you high conversion reach. Let's say you go to 20 webinars in a year and you purchase at two of them. Compare that to going to in-person events, speaking gigs, or workshops, where that person is selling something. The odds that you are going to buy from them at the in-person event is going to be a lot higher than the online.

If you are working with someone or going to someone's speaking gig online, and you actually get to see their face and hear them present, that is also way higher converting than if you were to read their free ebook or grab a checklist.

We know that speaking - particularly video, as well as in-person speaking - is high conversion and is really high-quality reach that you are getting for your business, particularly if it's the right audience for your business.

Other benefits include:

Networking opportunities
The chance to be seen as a PR
Being set up as an authority in your area

There are so many great benefits for your business, but if we just focus on those two core ones of having better reach and higher conversion, then it's a bit of a no brainer to look at bringing more speaking opportunities into your business.

But how do you get more speaking opportunities and become that go-to speaker?

Practise It's really hard for someone to select you as a speaker if they've never seen you speak before. If you haven't had that practise, aren't confident, haven't presented or gone out there and got more got speaking gigs before, then you're not going to necessarily be giving off that very confident I've-totally-got-this-I'm-a-go-to-speaker vibe.

You need to find ways and opportunities to get lots and lots of practise as a speaker.

The beautiful thing with the online business world is that there are endless opportunities for you to practise being a speaker.

There are so many ways that you can practice presenting a particular workshop, giving a signature talk, dealing with Q&A's and all of the other things that come with being a speaker in your business.

If you're thinking that you just need to be picked and then you'll be a speaker, I just want you to stop and look for how you can get more practise FIRST.

Practise is such a powerful way of getting more and more opportunities. It creates this amazing snowball effect for you.

Choose yourself Stop waiting for other people to choose you as a speaker... choose yourself as a speaker.

My first speaking gigs in my business were me offering to do goal-setting workshops and business planning workshops for local business groups. I also did a bunch of local workshops on topics that I was really passionate about and invited people to come along to those.

I did some for free, I did some low cost, and I did some higher cost.

All I did was create lots of speaking opportunities for myself. I found that with in-person events, things that were free didn't particularly convert well. People would say that they would come but they wouldn't actually come, so in the end, I mostly just did low-cost in-person speaking events.

I'd do a $75 workshop that was a couple of hours long and it would be focused on a very specific, very tangible topic or outcome.

I did workshops on:

Sales funnels
Social media
Setting up a sales system
Sales conversations
How to run a webinar where we'd set up our slides together in that workshop

Those in-person workshops were my way of getting lots of speaking practise.

Before I started my business, I had run workshops dozens of times in the previous year. I had done presentations to audiences of 5 - 5000 people, I was a skilled facilitator of workshops, I'd done keynote presentations in my corporate role, and I was the president of the Youth Forum for a large government organisation.

Being a public speaker was something that I'd had lots of practise in, but I knew that speaking in my business was a different thing.

I needed to get practise at that as well and really build my confidence in facilitating those outcomes when it was my own business.

The other thing I knew was that I really needed to practise my upsell. I was really prevalent in creating those speaking opportunities for myself so that I could practise bridging into the sales pitch at the end (if that was appropriate for that particular speaking event).

I chose myself a lot and created many speaking opportunities for myself.

From the very beginning of my business, I started a video blog because I knew speaking on video was something that needed to be a really big part of my marketing strategy. It was also such a great way for people to see me as a speaker.

I've done speaking tours, book tours, workshop tours, and conference, and I would say 90% of the speaking opportunities that I've had in my business have been things I've created for myself.

Choose yourself and create your own opportunities.

Get help I think for a lot of people, they just think that being a good speaker comes with the territory with their business. They think they should just be good at it or they just need to practise and get speaking gigs and everything will be okay.

But there are people out there who can help you with the mindset part of speaking. A lot of people resist speaking on camera because they've got some mindset issues around it. Some tell themself that they don't want to talk to a flashing red light and they're better with a live audience so therefore they won't create pre-recorded videos. Or there are some that are the opposite and tell themself that they're better pre-recorded so they won't do Facebook Lives, workshops, webinars or anything live.

For a lot of people, their resistance to speaking, and the reason why they haven't had a lot of speaking gigs, is actually because there is some mindset stuff going on for them.

There also might be some visibility issues, fraud complex, or it might simply be that they're afraid of messing up on stage and therefore, they're keeping themself away from those speaking opportunities.

There's also a lot of skill to being a speaker. I know for myself that it really helped me when I got some training in:

Structuring my presentations
How to articulate the words that I wanted to say
Intonation and stage presence

For me for in-person events, that training really helped me to build my skills as a speaker, which then made me feel more confident. This allowed me to come across more eloquent and confident, and I got more speaking events out of it.

There are also people who can help you get speaking gigs, so you can actually get help from people to get more speaking opportunities.

There are so many people who are specialist speaking trainers and speaking mentors, and part of what they do is they help you create speaking opportunities for yourself but also help you put yourself forward for other speaking opportunities as well.

It wouldn't hurt to get help if you're really struggling with this and it's something you really want to do in your business model.

Go to more events Where I have been on stage at other people's events, most of those opportunities came from me going to that event in the first place.

Many conferences that I've spoken at, I was an attendee the first year and I came back as a speaker the second year.

A lot of the networking events or networking breakfasts that I've spoken at, they have come because I've attended that networking event previously. Opportunities come because I've attended as a participant and then I've asked great questions or I've really connected with the person who's organising it, or I've had a conversation with three people at my table and they've gone and told the organiser that they want to see me up on stage.

It's really important that you go to the types of events that you want to speak at. For my conference, the Heart-Centered Business Conference, almost half of the speakers each year are people who've been to the previous conference as an attendee.

We even have pitchfest, which is for ticket holders to pitch to become a speaker at the Heart-Centered Business Conference. I have so many people who reach out to me and say that they'd love to be a speaker at the conference, and I tell them that the first thing to do is grab a ticket and come to the conference so that I can get to know them, they can get to understand conference and then we can see if it's a good fit. More than half the people who I say that to, respond by saying that they don't go to conferences as an attendee, they only go as a speaker... well, they aren't gonna be a speaker at mine.

Really think about that. Are you saying that you want to be a speaker but you're not willing to go and support other speakers? You're not willing to go to support the event organisers, from whom you want to get speaking opportunities?

I think it's a really important thing - a rising tide lifts all ships and you give to get, not just get to give.

Going to more events is actually one of the really easy ways that you can become a more prolific speaker. You learn what works and what doesn't from speakers, by going to conferences and seeing people try certain things, do certain tricks, use that type of slide or do that kind of fun thing.

That's where I have honed how I do and how I don't want to show up as a speaker on stage. If you're not going to any events, if you're not actually there in the room at events supporting speakers and supporting event organisers, but you expect event organisers to pick you, there's a bit of incongruence there as far as I'm concerned.

Go to more events. Get out there and be an event supporter as well as a speaker at events.

Start online It's so easy to grab a light, flick your camera on, start talking about your topic areas, start presenting and creating a connection with people. It really is one of the most powerful ways that you can start being seen as a go-to Speaker.

I had two really amazing opportunities this year (they were cancelled because of COVID-19 but they'll probably happen next year) which both came into fruition by the organiser seeing my podcast videos.

One person had been listening to my podcast on iTunes, heard about the shownotes, went to my website where it was on video, started watching my videos and then they went down the YouTube rabbit hole and started seeing what I was presenting on video there.

Another person found me on Youtube. They had my podcast Episode 147: How to increase your prices recommended to them by Youtube, then they watched another and another video, and reached out to me with an opportunity to speak at an event that they were running because they loved what I was teaching.

Start online and know that the more consistently you're speaking and showing up for your business, the more consistently you are creating potential opportunities for someone to see you, hear you or for you to be recommended to them as a speaker for these events.

They are my tips for you on how to get more speaking gigs and become the go-to speaker in your industry.

Practise
Choose yourself
Get help
Go to more events
Start online

I hope that you found this really helpful.

Join us at the Heart-Centred Business Conference! If you've been reading along and think you would like to come to the Heart-Centred Business Conference, then please check that out here.

Thank you so much for joining me for this episode. If you've had any insights and “aha’s” from this episode, make sure you come on over to the Heart-Centred, Soul-Driven Entrepreneurs Facebook group, use #podcastaha, let me know you've been listening to episode 217, and tell us how you're going to get more speaking gigs.

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/216

In today’s episode, I’m exploring how to tell if your niche is narrow enough, and what signs and pieces of information to look out for that will help you tell whether your niche is actually narrow enough or if you need to do some refinement.

Let’s dive in because this is a really practical one.

First and foremost… what is your niche? Your niche is the specific group of people that you focus on when you are marketing in your business.

A lot of people get very confused about niching and they mistake their niche for their modality or specialist area.

But your modality and specialist area are not people so they’re not niches.

A niche is the specific group of people that you’re focusing on. The other thing that I see people do is that they try and articulate their niche as all the people that could benefit from their services.

I understand that we do have very broad groups of people that could benefit from our services and the transformation that we facilitate. But that doesn’t help you when it comes to getting specific in your marketing.

We want to make sure that when we select a niche, we’re not just selecting who you could help, but in fact, who you are focusing on when you market your products and services.

Your niche actually is the foundation of your business that informs the other critical decisions that you need to make.

For example, your:

Messaging
Value proposition
Offer – how you package up your products and services
Marketing strategy
Channels that you select

If your niche is narrow enough, it’s much easier for you to make those decisions and answer the questions:

What does your message need to convey?
What should your offer be?
How do you talk about the value proposition of that offer and the problem that it solves?
What channels should you be focusing on when it comes to marketing your products and services?
What marketing strategy is going to be most effective for those people?

As you can see, by just making that one critical decision – that foundational decision of who you’re focusing on when you’re marketing – you can therefore inform all of the other really important decisions that you have to make as an entrepreneur.

That actually gives you a clue on how to tell if your niche is narrow enough. I have three key areas where you’re really going to struggle if your niche isn’t narrow enough.

If you’re struggling with any of these areas, my number one piece of advice is to review and nail your niche.

Your messaging Can you articulate your tangible and practical value proposition?

When I say tangible, I mean can you talk about the transformation that you facilitate, the intangible ways that impact on me (your client) today?

A great example of this is doing an energetic clearing.

Whilst it might be really lovely that you are able to do an energetic clearing, and it makes me feel better, if there isn’t a very real and measurable difference to my life today, then you’re going to struggle to have me convinced that I should be giving you money for that particular outcome.

You want to be able to really clearly define what it is that you stand for, what the core message of your business is, and the tangible and practical value proposition of working with you.

The value proposition is: What is the difference between before I work with you and after I work with you? If that value proposition is clear, relevant to my current needs, and a bigger value proposition than the amount of money you’re asking for in return, then your messaging is going to really resonate. It’s going to have people saying that that’s what they need and you’ll be attracting in more clients.

If you are struggling with your messaging and articulating what you do in a way that’s tangible, real for people, relevant, and actually speaks to a challenge that they’re facing in that moment, then I would be reviewing your niche because it is not narrow enough.

In your messaging, I also like to look out for the word ‘or’, the word ‘maybe’ or any ‘slashes’. No slashies here.

If I say to you: What’s your value proposition? Who do you help? How do you help them?

And then you find yourself describing a massive range of different people in various potential circumstances using lots of ‘maybes’, ‘ors’ and ‘slashes’, then chances are that the actual problem is that you have not been specific enough with your niche.

Your offer If you struggle to articulate your offer in a very specific way that solves a specific and tangible problem, then:

a. You’re going to struggle to sell it
b. You have not been specific enough with your niche

A great way to measure whether your offer is specific and tangible enough, is… does it sell?

When you have conversations with people about working with you, are you actually making sales?

When you post about your offers on social media, do you have people responding saying that’s exactly what they need?

Or do they just say that that sounds really lovely? Whilst that is a compliment and is nice to receive, it does not mean that you have nailed that specific intangible problem that you solve.

If you are struggling to really get specific with your offer, or if you’re struggling to decide on WHAT you should offer, then what I would say is: Go back and review your niche and make it more specific.

Your marketing The questions you need to answer are: Is it 100% clear to you where and how you should be marketing? Have you got 100% clarity on exactly what your marketing strategy should be?

If not, chances are that you actually don’t have a specific enough niche.

If you are still tossing up between Facebook, Instagram, TikTok, LinkedIn, and all of the other channels that you could possibly be marketing on, then chances are you haven’t actually gotten really specific about your niche.

When you are specific about your niche, it’s really clear where you should be focusing your energy and attention on in the first place.

Particularly in HOW to market as well. It’s not just about WHERE in terms of channels because I know even if you have a very specific niche, portions of your ideal clients might be on different social media… but there is definitely a front runner.

It’s also the HOW to market. People come to me and they ask if they should be doing a webinar or an Ebook as their freebie. If you can’t tell me what your ideal client would prefer, then it may be a clue that your niche is not narrow enough and you need to get more specific.

You can see how that one decision of your niche can really inform all of the other parts of your marketing, messaging, products and services.

It is such a critical foundation. This is why when I work with people either as VIPs, in my Take Off program, or in any other space where I’m supporting people with their businesses, the first thing we work on is niching. The first part of the business value proposition that we work on is getting that niche clear. It informs all of the other decisions. It literally is the first foundational decision, yet so many people are more worried about their branding, marketing, what social media they should be on, and working on all of these things in an un-niched way.

Then they have to go back and change it because it doesn’t work and it doesn’t create that organic momentum of its own, due to the fact that they were not speaking to a specific niche with their marketing.

For anyone who is deep in niche resistance, give yourself the gift of 60 days. For the next 60 days, focus down on a very specific niche and just see what it feels like and how much easier it makes your business and marketing decisions.

Then I’m convinced that after 60 days, you will be able to either clarify that it’s not quite right and you need to pivot your niche in a specific way, or that it’s totally working and you’re going to continue as is.

I have never, ever, ever in all of my time working with thousands of entrepreneurs, worked with someone on their niche and then had them say that they want their niche to be really broad again after the 60 days of getting really specific.

What happens is that when people really get that niche right, and when they see how much easier it makes life when they have niched, they are converts. They are screaming from the rooftops for all to listen to Auntie Tash because she knows what she’s talking about.

I was in niche resistance initially as well. But then I saw how much easier it makes it for me to create my marketing strategy, to get clear on my messaging and to craft offers that really do sell like hotcakes and resonate with the right people.

I hope that these few signs to tell whether your niche is narrow enough has been helpful for you.

I wanted to leave you with one last question…

Are you becoming known for the work that you do and who you do it with? If you have been promoting your business for a few months or even a couple of years, and sometimes have other people asked what it is that you do and they CANNOT answer that question clearly, then that is also a big alarm bell to go back to the drawing board and get specific with your niche.

The beautiful thing about this is that it’s always a great time to review.

I consistently review my niching decisions in my business.

Every quarter, I have it as part of my CEO date with myself to look at my niching and see where I may need to adjust a little, or where I may need to refine some more.

The beautiful thing is that even when I’ve made decisions to niche that have been the wrong niche, I have realised that and gotten clarity on what the right niche is so much faster than if I had just stayed un-niched.

The resistance to niching for a lot of people is this worry that maybe:

They won’t have as many clients
They’ll have to turn some people away
It will mean that they get less inquiries because they’re focused on something that’s way more specific

The reality is that when you become really specific, you instantly get insight into whether that’s the right niche or not. Rather than staying un-niched and continuing to run around in circles trying to work out how to grow your business, it is much more powerful to focus down on something narrow, and then adjust it as you go.

Keep making those minor nudges and little shifts because then you are actually moving forward instead of being stuck without a niche, going round and round in circles.

If you’re not becoming known for your work and who you work with, then that’s also a clue that potentially your foundations need some work.

If you’ve been listening along to this, and thinking you’re ready to “fast track” your business, get it off the ground, and build a business model around your strengths, I have a great free resource for you!

Fast-Track Your Start-Up is my free training that helps you to understand how niche actually informs messaging, offer and your marketing decisions. It’s all about building your business and getting money in the door quickly by building a business to your innate strengths.

I’d love for you to go and check that out. Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at tashcorbin.com/215

In today's episode, I'm going to share with you what I would do differently if I had to start my business over again.

I've done this type of podcast episode every year since I started my business and it is so much fun to look at what I would do if I was starting a business from scratch today.

Let's jump in...

I absolutely love doing a fresh version of this podcast every year.

The reason being that the online business world is changing rapidly. When it comes to starting a business, if I were giving you advice based on what I did when I first started my business back in 2013 without taking those changes into consideration, then I wouldn't often be giving you very good advice.

A lot of the core marketing and messaging strategy has been particularly similar, and I would still give the same advice to this day when you're starting a business. But there are many things that I would do 100% differently.

I want to make sure that I'm upfront with you about what I would do differently if I were to start my business all over again today...

Look for ongoing mentoring When I first started my business, I signed up to work one-on-one with a business coach on a VIP day. All I had was six hours. In those six hours, we did a lot of amazing theorising, and we came up with some great models and ideas.

But ultimately, when I went out to implement some of the things that I had learned, a lot of them didn't work.

I had no one to go to to get insight and feedback on why it hadn't worked for me and what I was supposed to do now... How do I continue to get out there and find new clients?

I invested US$4000 when I first started my business in that one VIP day, and I would definitely not do that again.

Instead, I would look for either a group program or an ongoing mentoring package. Then I could work with someone, go out and do homework, do some work behind the scenes, and then come back and get feedback on what I had done. I could also get redirection if something I tried didn't necessarily work.

Due to the fact that I did all of my coaching and mentoring with a business mentor when I first started my business in one go, it was all based on theory. My mentor wasn't familiar with the type of people that I wanted to work with in the online business world and she didn't have a lot of experience or connections in that space. This meant that when I tried some of the strategies that she had recommended, they didn't actually work.

I can see upon reflection why they didn't work. Over time, I learned what was going to work for my target market and my ideal clients, but I didn't have the benefit of having ongoing check-ins with a mentor over an extended period of time.

That would have made such a difference to my first six months in business.

Don't DIY your website I say this every time I do this type of podcast episode, but it was such a silly idea on my part to initially DIY my website.

Granted, back then we didn't have a lot of the awesome tools that we have these days. Squarespace wasn't a thing and we didn't have the tools that you could use to DIY your website.

Even now, if I was starting my business from scratch, I would not get behind the scenes of my website and try DIY it. I would just wait until I could put aside enough money from sales in my business to build that website.

When I first started my business, I DIYed my website a couple of months in, and I didn't get a single sale through my website until about five months into my business.

I did some big website updates after that and I actually ended up hiring someone to do my website for me because the DIY course that I bought was way too techie for me.

I know for myself and also for the businesses and entrepreneurs that I work with now, that there is no way that you need a website before you can start making sales.

I've had clients who've made $30,000 in sales before they've ever had a website in their business. If I were to start my business over, I would hold off on having a website. I'd just use a Facebook page and the free tools that were available to me to get my business off the ground, make some sales, get money in the door and really prove what the right messaging and brand was first.

Then I would just hire someone to build me a nice and simple WordPress website.

That's how I would do it if I were starting my business all over.

Start a business course with more students After working with that VIP coach for one day, I just tried to work things out myself for a little while. About two months in, I decided I was going to invest in a social media course. Unfortunately, that course only had five people in it.

Whilst it was great and I made amazing connections with those people - two of which I ended up being in a Mastermind group with - there weren't enough students in that course in order for me to actually have access to a great ready-made network.

I see a huge difference between the people who, when they first start their business, join a small program versus the people who join something that's got hundreds of people in it. It really does open up so many more opportunities for you when you have other peers going through the program with you.

There are enough people that you don't have to necessarily be partnering up with every single person that's in the program with you, compared to when there are only six people in there.

I would definitely look for a social media course and social media marketing course that had more students in it than the one that I joined because it wasn't really a big enough program to get the networking benefits from it.

I can see now that if I had had a better network of other entrepreneurial people who were going through courses with me and that I saw as peers and colleagues, it would have really sped up my business growth, especially in the first six to twelve months.

Nail your marketing When it comes to my marketing, I wouldn't really make any changes.

I used Facebook groups to get my first clients and my existing networks, but really I just tried a bunch of different things, and when something worked, I doubled down on that strategy.

I'm really proud of myself for how quickly I got into the groove of online marketing, considering I had zero experience when I first started my business.

I got to $20,000 in my sixth month of business and that was so phenomenal. It completely blew me away how quickly and effectively I was able to develop my marketing strategy and my messaging. This occurred by me just working it out as I went along. I didn't have an ongoing business coach or mentor, the social media course that I did didn't cover organic marketing strategies, messaging, copywriting or any of those sorts of things.

I just got really curious about what people were looking for and whether I could meet that need. With this approach, I started crafting and experimenting with offers and messaging that I thought would be useful and resonate with the people that I wanted to work with.

When it comes to my approach to marketing my business when I first started, I would still do exactly the same things as I did back then.

I ran a webinar a month from three months into my business onwards for the first two years, and I would definitely still do that again.

Webinars were one of my biggest ways of:

Growing my audience
Growing my mailing list
Creating a trusting connection with people
Converting people into paying clients

When it comes to the way that I marketed, I am really glad that I worked out what was going to be a good fit for me and really resonate with my clients and my business.

It took off and I'm so grateful that it did.

Scale marketing activities and strategies faster When I first started my business, I did some experimenting with Facebook ads. I did three rounds of Facebook ads with a $1,000 budget per round.

It was in month four, month five and month eight of my business that I did these Facebook ad experiments.

For my $1,000... I got zero return.

This resulted in me becoming a bit shy about exploring Facebook ads.

The reason why those ads didn't work was that I was using a really bad strategy. I hadn't learned how to scale my marketing beyond warm audiences, so I needed to really refine my messaging and marketing so that it worked for cold audiences as much as it worked for warm audiences.

The Facebook ads strategy that I was learning wasn't necessarily being taught by someone who had great experience with getting results for clients. It was just taught by someone who was experimenting themselves, had found something that worked for them specifically, and was telling other people what they should do without having proven results with clients in other industries.

If I were to start my business all over, I would be a bit more discerning about where I get my advice in relation to using Facebook ads. I would definitely scale up faster, especially in terms of Facebook ads, consistent list growth and regular newsletters to my mailing list.

I think that those things would have made a huge compounding interest kind of impact on the ongoing growth of my business.

For the first two to three years of my business, it was 50% easy, fun, playing and doubling, but the other 50% of it, I would get too close to the end of the month and realise that I really had to hustle just to be able to pay rent.

There were times where I didn't really create that sustainability of income as quickly as I could have. I'd say that it was because I was ready to scale some of my marketing strategies, but I was too shy to use ads. I was also a bit resistant to being more consistent with my list growth and scheduling things up.

It took me a long time to get into the groove of both consistency and investing in paid advertising.

I would do that a lot faster if I had my time again and were to start my business all over.

Relaunch programs that do well When I first launched the Take Off program, which is my signature program for helping people start a business, I launched it and I had 13 students in the first round.

Then as that first round was coming to an end, I had some of those students saying that they wanted to continue working with me due to the change that they've seen in there business with clients, marketing and many other aspects of their business. They wanted to know what was next, so instead of relaunching the Take Off program once I'd finished the first round, I created an entirely new program and launched that.

Then the only people who really purchased that new program were people who had done the Take Off program before. This meant that I actually ended up only making six sales of that program in the first launch of it. Then I did a relaunch to a broader audience and made about 30 sales in the second launch of it, but it was a low-cost product so it wasn't a sustainable income for me.

The goldmine was right there in front of me and I ignored it for months and months on end. If I were to start my business all over, I would relaunch the Take Off program as soon as the first live round had finished. I would have relaunched it four or five times before I ever created another product again. Looking back, if I had relaunched the Take Off program and got it the momentum that it deserved way back then, it would be a much bigger program today.

I am still working on consistently relaunching that Take Off program and really nailing my messaging, marketing and launch strategies for that program so that those launches can run on autopilot.

I'm really lucky these days when it comes to launching the Take Off program because all I really do is fill in my launch document, give it to my team, and then turn up and run my webinar.

It is a much easier process for me these days. I know that if I had done that way back when I first launched the Take Off program in 2014, it would have been a very different story in terms of the launch and growth trajectory of that program.

They are the six things that I would be doing differently if I was restarting my business from scratch today in 2020.

If you have any questions or ahas from today's episode, come on over to the Heart-Centred, Soul-Driven Entrepreneurs Facebook group, use #podcastaha, let me know that you've been listening to episode 215 and share your lightbulbs, things you're going to do differently and questions relating to this episode.

If you’re ready to “fast track” your business, get it off the ground, and build a business model around your strengths, I have a great free resource for you!

It’s called Fast-Track Your Start-Up. It’s all about building your business and getting money in the door quickly by building it to your innate strengths.

Until next time, I cannot WAIT to see you SHINE.

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Shownotes can be found at tashcorbin.com/214

In today's episode, I'm going to be sharing with you how to articulate your unique value proposition in your messaging and marketing.

This is going to be really helpful for those of you who struggle to talk about what you do in a way that has your ideal clients saying "Yes, that's exactly what I need."

So if that's you, jump on in and let's get started with this episode.

It is such a common issue for women entrepreneurs, in particular, to struggle with how they sum themselves up, sum up their business or portray their value quickly and easily.

The term 'unique value proposition' is often thrown around as one of those special secret keys to helping you get your business really thriving and getting your messaging clear. This helps people know very quickly, "Are you for me or not? Should I work with you or not? How do I work with you?"

The thing is that there's not a lot of great advice out there about how you actually do that. How do you start to really articulate your unique value proposition in a way that's meaningful for your ideal clients? In a way that portrays your value quickly and easily, and helps you build messaging that you can use in your business on all of your different platforms?

I've come up with six tips for you on how you can really get good at articulating that value proposition, and how you can incorporate that into your messaging and marketing.

Stop playing the Highlander game. If you're not familiar with the movie Highlander, what I'm saying with this is that it's very easy to think that your unique value proposition or your messaging in your business should be this one catchy phrase. That it should be this one catchy statement, tagline, or a couple of sentences that you just have to learn off by heart and if you say them over and over and over again, people will start getting it.

But that's actually not really helpful.

If you think about it, there are two ways you could craft that phrase. Either you craft that phrase using really common words and language that people actually understand - but then if you do, you're going to sound like every other person who works in your industry.

Or you could use really unique words. Some people make up their own modalities and they make up all these words that they think have really special meaning, but that may be open to interpretation. So if you use those unique words - I call them 'sparkly words' - then often when you say that statement, the first thing people say is, "What does that mean?" or "I don't quite get it. I don't understand. Is that me?"

And that is the last thing you want when people are first finding out about your business. So if you play the Highlander game and just keep looking for that one phrase to rule them all, chances are you'll either create a phrase that makes you sound like everyone else that isn't unique, or create a phrase that's unique, but no one understands.

That's why we need to let go of that belief system instead.

See your messaging as an ecosystem. We want to see your messaging as an ecosystem. Your blog posts contribute to that messaging, the posts you put on Facebook contribute to that messaging, the words on your website, the words on your banners, on your Facebook page, all of those words and the posts that you do, are actually all part of the one ecosystem.

So that's why it's really important for you to understand what your unique value proposition is and what your core messaging is, so that when you do post consistently, you know that you're hitting the pieces of your value ecosystem.

Now, inside my Take Off program, we actually build that ecosystem out in a beautiful diagram. We call it our messaging onion, and it shows the different ways that you articulate your value proposition depending on how hot the audience is or how cold the audience is.

We have different layers of the ways that we talk about our business, the value proposition and our messaging. This ensures that it's connecting with people at the appropriate level for what stage they are in, in terms of the customer journey.

Instead of looking at your messaging as this one thing that you need to just nail and as this one section of words that you can just spew out over and over again, view all of the words that you use in your business - as well as your visuals - as part of your messaging ecosystem. And then when you are clear on what it is you want to say in that ecosystem and where it's appropriate to say it for each person, then it makes it so much easier to be able to speak about your business in a way that makes sense to people.

So remember that messaging is an ecosystem, not Highlander.

Make sure you've nailed your niche. If you're struggling to articulate your unique value proposition and if you're struggling to articulate your messaging, then chances are the issue goes back to your niche.

First and foremost, you need to make sure you've absolutely nailed your niche decisions because they are the things that directly inform your core message and your unique value proposition.

Your value proposition is different to someone who is a time-poor entrepreneur, versus your value proposition compared to someone who's working in a job and is energy-poor - they've got plenty of time, but they just don't have the energy to do anything with it.

So if you think about the way that you're trying to explain your business, chances are that if you're struggling with it, it's because you're trying to speak to everyone.

And we know that when you try to speak to everyone, you end up resonating with no one. So first and foremost, before you go about changing up any messaging or worrying about whether you're able to articulate your unique value proposition properly, go back to the initial question of what is your niche? And if you cannot answer that effectively, and you don't cover a mix of demographics, psychographics and sensor graphics in that niche statement, then we need to sort that out first.

Write down 10 sure signs that someone in your niche needs YOU. Once you're clear on your niche, then I want you to write down 10 sure signs that someone who's in your niche needs YOU specifically, they need YOUR products and services - be really specific about this.

If they're tired all the time, they might need you or they might need someone else. If they are wanting to make more sales, that might be your job or it might be something else.

They aren't sure signs that they definitely need you, but YOU know when you're clear on your niche, that if you're talking to someone and they're saying all the things that they need - and if that's exactly the thing that you do - that THEY need YOU.

For me personally, I know that when someone says to me, "Oh, I'm not making any sales, and I feel like I've tried webinars and I've tried challenges, and I've tried Facebook ads, and nothing really seems to be getting me that initial momentum in my business." Then that is a sure sign that they need me.

So I want you to write down 10 sure signs that someone needs you, and they need you specifically.

Practise and pay attention. The other thing is that no great messaging was built on theory, no unique value proposition was built on theory.

You may have ideas and theories in your head about what your messaging should be and what your unique value proposition is, but you won't know whether it's resonating with people and whether it works until you actually start using it and practice talking about your business through that lens.

Practise and pay attention to the way that people respond to you talking about your business. If you are at a networking event, and someone asks you what you do and then seem disinterested by your answer, then you know that it hasn't necessarily hit the mark for them.

By the same token, if you are speaking to someone, and you know that 100% they are your ideal client, and you are talking about your work with them, and they keep saying, "Yeah, but I don't quite understand," and they keep asking questions that indicate to you that they're not getting it, then we need to actually review that messaging.

And the types of questions that people ask you often give you really juicy insights into what it is that you actually need to be saying. For me, something that I discovered very early in my business was that I could see that the two biggest areas where people needed my help were in niching and messaging. And yet when I talked about niching and messaging in the online business space - and in the spaces where my audience were hanging out - a lot of people weren't really getting it. They would say, "Yeah, I understand about messaging. I reckon I've got it nailed, but I just don't know how to write an offer," and I would be like, "Well, that's actually part of your messaging."

People are actually identifying this as 'crafting offers', so therefore I need to talk about how I help people craft offers.

And if I said things about niching people say, "Oh yeah, I've got a niche, I'm a kinesiologist" and I'd realise that some people think their modality is actually a niche, when your niche is actually the group of people you focus on when you're marketing. So that meant that I needed to understand that I can't say "I help online business owners with niching and messaging," because that doesn't actually articulate the unique value proposition of what I do, and it certainly doesn't articulate it in a way that works for my audience - particularly for cold audiences.

So that's where I need to be really mindful about how I express my value proposition and my messaging, depending on the audience that I'm speaking to.

Talk and talk and talk. My final tip on learning how to articulate your unique value proposition in your messaging and your marketing is to talk and talk and talk.

The more you do Facebook Lives, the more you record videos, the more you type up blog posts, the more you do posts on social media, the more you have sales conversations with potential clients, the more clients you actually work with, the easier and easier it gets for you to start articulating this.

It's really important that we don't create messaging and value proposition statements in our own bubbles based completely on theory. Whilst we might make assumptions about what people would understand and what they wouldn't understand, or what people want and what people need, honestly, the best way you can actually practice and refine is by refining it with an audience, and by talking about it in as many ways as you can.

So if you've been thinking, 'Yeah, I will do blogging, but I'm gonna wait until I've got my messaging sorted,' then you've actually put them the wrong way around - by blogging, you sort your messaging.

If you've been saying, "Yes, I'm going to do offers into Facebook groups, but I've got to get my messaging sorted first," then you're doing it the wrong way around - start sharing offers so you can refine your messaging.

Now again, I want to reiterate point number three here: You do need to make those niche decisions first. I also love validating your niche through using things like market research, but as soon as you feel like you understand what your niche is, and you understand what they want and need, then it's time to start practising with an audience.

It's not time to journal, journal, journal and type, type, type, and theorise all the way in the background, and then unleash all of this messaging all at once on your audience, and then not know which bits of it are resonating and which bits aren't or why it's not working if what happens is that you get crickets.

So as much as possible, get out there and talk about it with an audience. If you do then it's going to give you the most valuable feedback you could ever get in relation to your messaging.

So with that in mind, I have a very special invite for you today and that is for you to come over to the Heart-Centred, Soul-Driven entrepreneurs Facebook community, and using #podcastaha, let me know you've been listening to episode number 214, and I'd love to know first and foremost any lightbulb moments that have happened for you as a result of this podcast episode. I also want to encourage you to start practising talking about your message and your unique value proposition.

So using that #podcastaha, and as long as you let me know it's episode number 214 you've been listening to, I want to invite you to practice talking about your unique value proposition, "Here is my unique value proposition for the work that I do in the online business world," because that is a very easy, very effective way for you to start practising.

And you've got a beautiful audience of 33,000+ women ready to cheer you on and support you in the development of your messaging.

It’s called Fast-Track Your Start-Up. It’s all about building your business and getting money in the door quickly by building a business to your innate strengths.

I’d love for you to go and check that out

Until next time, I cannot WAIT to see you SHINE.

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Shownotes can be found at tashcorbin.com/213

n today's episode, I'm going to share with you five ways to increase your business income quickly and easily.

Sound good? Of course it does! Let's get started.

When it comes to increasing your business income, it doesn't have to be hard. For most of us, the biggest issue that we have around increasing our income quickly and easily is the mindset of 'If I'm going to make more money, I'm going to have to work harder. If I want to get more clients, I have to do more marketing. If I want to have more profits, I have to make more sales.'

So for most of us, there's mindset stuff we need to unpack first and foremost.

We need to embrace this idea that it can be easy, fast, lazy and fun to increase our income in our business and make more money.

But what are some of the strategy options that are available to us?

If we are clear that it's not a mindset issue, we just don't know how we're going to bring more money into our business.

Increase your prices. For so many people, increasing your prices is something that you need to do as quickly as possible.

You're undercharging.

People tell you you're undercharging, and you keep telling yourself:

"No, no, I'm about in line with industry average."

"No, no, people won't pay any more than this for me and for the services that I provide."

"No, no, I just need to get this qualification first, or I just need to do that first or I just need 20 clients first, or I just need this first."

So for a lot of people, increasing your prices is a really good way to start increasing your income and it's quick and easy.

One thing I will say is that giant leaps in prices can sometimes be disconnecting for your audience. So if increasing your prices is something that's important to you and if it's something that you would like to explore, make sure you read about how to increase your prices first because it's a whole strategy in and of itself.

Launch and relaunch. Even if you're just selling VIP services, you can launch them. Even if you are you've got a course and you've already launched it, you can relaunch it. Even if you've got a membership and it gets a few new clients or a few new customers every month - but you want to really bump up your business income - you can relaunch it.

For a lot of people, they don't take a launch mentality with their business.

They don't realise that more and more you can take people through that launch process of getting to know you, getting some quick wins, getting an outcome, and then presenting them with the next logical step of working with you in a different way, in the next program or in working with you as a VIP.

That launch process is really powerful for getting that income, growing your business and growing that business income quickly.

I know myself that when I first launched my Take Off program, I made the epic mistake of not relaunching it pretty quickly afterwards.

If you have already got courses, programs or VIP offers, and you don't have enough clients in those things yet, I would 100% recommend you focus on launching and relaunching what you already have.

Don't build new things - building new things is not one of the five ways to increase your business income quickly and easily.

Building new things is not quick and it's not easy. But a relaunch of a course can be something really quick and easy, especially if you systemise the way that you do that launch, and you learn and have it all locked in on how you do it.

My launches of the Take Off program are so easy for me now because it is literally two documents, reroll them out different dates and away we go.

It's also so easy for me to facilitate and run that launch. Every time I do, it's $30,000 to $70,000 in my business by just rolling out that relaunch.

So launching and relaunching can be a really quick and easy way to get that extra income in your business and grow your baseline income in your business as well.

Now one of the things I will say about this is that when you first launch, it is going to be harder.

But it does get easier and easier as you go.

Especially, as I said, if you systemise the way that you're launching.

So if you are looking to launch or relaunch something again, I've got a really great freebie on launching your course or program.

Launching and relaunching is something that I specialise in. I think a lot of people overcomplicate it, a lot of people have low conversion type strategies that don't really work for them, and a lot of people just fly by the seat of their pants and they don't necessarily set themselves up to make each launch more and more leisurely. We have #leisurelylaunching in the Ladyposse and it is so much more fun than freaked out, fly by the seat of your pants, burn yourself out, stay up until 3am launching.

Trust me it's so much easier to do a leisurely launch.

Follow-ups and calls to action. For a lot of people, you are missing out on sales.

You're missing out on sales when you're not following up with the people who have said that they're interested, people who've worked with you before, people you've had sales conversations with but it wasn't the right time back then, or if you're just not emailing your list or following up with anyone.

There's a big range of different activities in the way in which I do follow-ups:

There's the one-to-one version of follow-ups, but I also have one-to-many follow-ups.

For example, if someone visits the link to the Take Off sales page, you'll be followed up with ads, so you'll then be retargeted with ads to follow up and say, 'Hey, it looks like you were checking out the Take Off program. Have you got any questions? Let me know.'

So there are some really powerful ways that you can be following up with people not just in the one-to-one space, but also in the one-to-many space and sometimes it's as simple as having a call to action.

How many posts do you put up on your Facebook page where you never tell people what the next step is? Whether the next step is to go and check out a blog or a podcast episode or sign up for a freebie or your mailing list or whether that call to action is, 'And if you want to work together on this, get in touch!'

Putting a call to action on some of your posts on your Facebook page will help you to increase your business income because you're giving people the instructions on what the next step is.

It doesn't always have to be buying from you, it could be getting them on your mailing list, but when you get them on your mailing list, they're getting your regular communications, and then they end up converting into a paying customer down the road.

Those consistent follow-ups and calls to action are the lifeblood of your conversion in your business and so many people skip it, particularly the one-to-one follow-up.

People are so afraid of rejection that they miss out on conversion. So ask yourself, 'Am I avoiding rejection and in doing so, am I decreasing my conversion rates and therefore, lowering my income in my business?'

Scale. For some people, they know how to run a webinar, get 200 people signed up to it and get a good conversion rate and they roll the same thing out over and over again. But they're not increasing their audience size. They're not increasing their reach, they're not scaling that launch or that freebie or whatever it might be.

There comes a time where you know it's converting, you know you can get a certain amount of reach or results organically, so it's time to start putting money in to get more money out.

Scaling with things like ads or SEO (Search Engine Optimization) or maybe using SEO building platforms such as Pinterest or those sorts of things.

There are multiple ways that you can scale. It all depends on your target market, your conversion rates and what your budget is.

But looking for ways where you can scale can be really helpful in building up that business income, and they can be some of the quickest and easiest ways because you're paying for it.

So it's quick and it's easy.

It's not costing you time and energy - it's costing you money.

And so maybe you know, 'Well, I can get 200 people to that webinar, organically. And if I put $200 behind it, I can get another hundred people to sign up. So I get 300 people with pretty much the same energy and effort.' - especially if you outsource to an ads manager.

So scaling your reach and scaling your audience is a really easy and quick way to increase business income, especially if you know that conversion is already working - it's people in, people out.

Hire a team member. This is my final tip to increase your business income quickly and easily and that is to hire a team member.

I know for me, the big growth in my business and the big leaps in income have come when I've had a really great working relationship with a team member, and where I've scaled up my team in some way, shape or form. Because that time that I'm freeing up from myself needing to do that work or having to schedule those posts or whatever it might be, I can now invest in my presence and growing my conversion strategies.

I know the more present I am with my audience, the higher conversion my launches are, the higher conversion my sales funnels are, the more people reaching out and asking 'How can I work with you? How can you help me do this?' and therefore the higher that income is in my business.

I've just taken a big leap in my business recently and hired a couple of permanent employee based team members, and I know that that's the next step for me to go to that next level of income in my business.

So there are some really great opportunities for income growth simply by stopping doing the things that you're probably good at doing, you're probably really fast at them, but they're things that could be outsourced to someone else relatively easily.

And that extra time can be invested in you showing up with more presence, being more connected with your audience or looking at other strategies where you can grow your organic reach and grow your conversion in your business as well.

So they're my five strategies for you.

I want to know what your strategy is and what of these do you think is the next step for you?

Come on over to the Heart-Centred, Soul-Driven Entrepreneurs Facebook group, use #podcastaha, let me know which episode you've been listening to and tell me any light bulbs or questions that you might have as a result of this episode.

It’s called Fast-Track Your Start-Up. It’s all about building your business and getting money in the door quickly by building a business to your innate strengths.

I’d love for you to go and check that out

Until next time, I cannot WAIT to see you SHINE.

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Show notes can be found at: tashcorbin.com/212

In today's episode, we are going to explore how to be creative in business without throwing away structure, planning and routines.

Now before you click away at the mere MENTION of structure... I want to show you in this episode how systems, structures and routines are actually the keys to more creativity and freedom in your business.

If you are someone who craves creativity and freedom, I want you to stick with me and listen along, because this is such an important episode for you.

Why do we resist structure and systems? I see so much resistance in the online business world to the systemised structured parts of being in business. So many people don't want to niche because they want to work with a range of different people and have this creative freedom and difference in their business.

They want their business to be interesting.

This means that niching is going to take away that interest if they really focus down, so it creates this nice resistance. I see people resisting structure in their day because they want to go with their intuition, follow their gut, go with whatever creativity unfolds, and be really flexible.

People often resist systems in their business because they want to do everything bespoke. We want to be really giving to our customers.

We want to treat everyone as individuals. Creatives can resist adding routine, systems or planning in their business because they want to stay flexible. See how the week unfolds.

But I want to pose this little question to you and plant this small seed today:

What if a lack of structure is actually stifling the freedom and creativity in your business?

Let me explain this one:

Imagine you're sitting down to work on something in your business that requires you to be creative, intuitive and flexible. You've got a couple of hours free in which you can work on this. Maybe you're doing some cost creation, mapping out content ideas, doing some graphic design, some artwork. You're doing something that requires you to be really creative, flexible, expressive, tapped into your intuition and able to go with the flow.

You've only got a couple of hours to get it done. Imagine the difference between you spending that couple of hours free of any burdens and just totally in the moment. Or that couple of hours being spent with you having a to-do list of 30 things rolling around in your head. Feeling guilty that you haven't done your newsletter this week, pretty sure you haven't followed up on that invoice that was supposed to be paid. Not being 100% sure what your day looks like after this couple of hours, and carrying around a bunch of things in your brain.

So many people live like this every single day in their business - their entire existence is a stress bed of to-do lists and reminders and worries and concerns rolling around in their head.

How creative can you be with that burden on your shoulders? How creative can you really be if you don't have the freedom of knowing these two hours are actually free time to get creative?

So many people don't ever get to experience true creative, intuitive freedom in their business. Why? Because their business feels like a giant, unending list of things to do. And because they haven't got the structure, systems, processes and plans in place, it haunts them 24/7.

What if we got the boring, repeated parts of your business as effortless as possible? What if we got your to-do list out of your brain and into a system so you know it's sorted, or will be?

Imagine how much freedom, creativity and intuition you would experience with THAT business...

I've seen a lot of resistance to structure and systems lately. I think it's something that we all experience as entrepreneurs from time to time.

At the Heart-Centred Business Conference in June, systemising was a big theme. The comments box was pinging with lightbulb moment after lightbulb moment:

"I should totally be systemising all of this stuff in my business.Why have I not automated that sooner?
Why don't I have a team member yet?
I'm still doing all of these low return activities in my business.
So that's actually why I still can't hit my income goal."

If there's a way you can systemise, structure, or automate something in your business, then think of it as unburdening you as the business owner.

Think of it as unleashing your freedom, your flexibility, your creativity and your intuition. Because it's no longer something that you're trying to carry around in your brain. You don't need to remember to do it later. You don't experience the burden of guilt that you should be doing something else.

I want to plant the seed of systems thinking, because I know how powerful this transition can be.

One area where you can achieve BIG results from systems is list growth. Once you are at the point of knowing what your products and services are, knowing how to sell them and knowing who your audience is - it's time to get your list growing on autopilot. I don't have to tell you this, but your list is one of the most important assets in your business.

The faster you need to grow your list, the more expensive that growth becomes. There's a compound interest effect of nailing ongoing list growth. I want you to experience it!

If you start growing your list on autopilot from the very early stages of your business, it is going to reap beautiful rewards (and cash) for you consistently. It's definitely something I waited far too long in my business journey to get sorted.

If you would like to get your list growth sorted, and have that list growth starting to happen on autopilot, I have a great resource for you and it's totally free.

Want to set yourself up with list growth on autopilot? Grab my free training here: CLICK ME

Until next time, I cannot WAIT to see you SHINE.

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We all know how yucky it feels to be spammed... but are you accidentally a spammer yourself?

In today's episode, we're going to figure it out. You might not even know that you're being spammy, so I want to share my experience of social media etiquette, and how I ensure I don't create a spammy feel. Want to learn more? Watch on below!

What makes for spam on social media?

First and foremost, what is spam?

At its core, spam is unwanted marketing. In most cases, when we think of spam, we think about unwanted emails. The first iterations of spam were all of the unrequested emails promoting products and services straight into our inbox.

When I first started my business, most businesses didn't even ask for permission in order to send you emails. You could actually buy lists of email addresses from companies and just cold spam a bunch of people.

We've come a long way when it comes to protecting our inboxes from unwanted marketing emails and protecting them from spam! We also have a really great filters these days (sometimes they’re even a little too good at their job). But these filters take what looks like spam or unwanted marketing material and puts it into a separate space for us to go and check it out if we want to, without cluttering things up.

Whilst email is so much more protected and looked after these days, we can also be quite spammy on social media. Social media is another space where you can unintentionally be putting your marketing material in front of a bunch of people who didn't ask for it. And that can feel really spammy.

We want to be mindful that on social media channels, we have the appropriate permissions to send people information, and that we're not coming across as spamming the internet with unwanted marketing materials.

How do you know how much is too much? Well, lucky for you, I've got four key things for you to look out for!

Be mindful of the space you’re in.

The posts you put on your Facebook page are quite different to promoting your products and services in Facebook groups, and still quite different to reaching out and private messaging someone to tell them about your products and services.

Just be mindful of the permission level you have for promoting your products and services in that space.

For example, on your Facebook business page, it is entirely reasonable for you to promote your products and services quite consistently.

In fact, for most women in business, I would say they under-promote their products and services in that space. Your Facebook business page is one place where you have a free ticket to promote as you like.

When it comes to understanding what's too much, and what's unsolicited, think about the space. I like to keep a ratio of five non-promo posts to every one promo post for my audience so that there's a great balance between promoting things and giving tips, advice and information for free. That's the ratio that I like to keep, but you can 100% have just promos on your Facebook page if you want to. It's your space. It's your decision.

The second space to be mindful of is when you're in other people's Facebook groups.

In most cases, they have guidelines around how often you can promote products and services. For example, in my Facebook community, the Heart-Centred Soul Driven Entrepreneurs Facebook Community, we have "market day" for promoting paid offers, and on "freebie day" you can promote free offers. We actually have two out of seven days where you are encouraged and asked to promote into that space.

The thing I find a little troubling which can make you look quite spammy without you even realizing, is that on the other five days of the week, a lot of people try to weave a little bit of a sneaky thinly veiled promo for their services right into the theme for the day. They might say something like “I’m giving myself a shout out because I'm such a good coach,” or whatever it might be.

If you do that too much in these spaces, you need to be mindful of how that makes you seem spammy in the space, right?

But it's really easy for people in those Facebook communities to tell when you're trying to use a selfie post to also sneakily talk about your webinar that's happening next week, or when you're trying to use a genius tip post to also sneakily tell people about your book coming out soon.

Honestly, people have really switched on to notice these types of things. And you might think you're fooling people or tricking the admins and sneaking around the rules of that community. But ultimately, the person you're doing the biggest disservice to is yourself.

You’re also doing a big disservice to your potential clients, because you're likely turning them off. Instead, I would suggest that when you are in those groups, make sure you have a really good balance. People want to connect with other human beings. That's why they are in those groups.

If you’re only there showing up as the perfectly polished person who is constantly trying to mention creating their own healing modality or that they got a $10,000 client or had a $50,000 day, (just hoping to plant a seed for people to be keen on your offer next offer day), then chances are, you're actually missing the whole point of being in that community. You may actually be turning a lot of good quality leads away.

The third space I want to talk about on social media is private messaging.

Here is my hard and fast rule: If you don't have explicit permission to send someone a private message, don't send one. That's as simple as it gets.

I would have I would say there are about 200 to 300 people in my close circle of entrepreneurs I hang out with who would be totally happy to receive a private message from me.

In 99% of those cases, I wouldn't be sending them a promo anyway. But I may reach out to those people and say, hey, I've got a new boot camp and I think you said something about wanting to do it. Message me to send you the details. So I might private message someone who I knew was interested in my stuff and didn't have explicit permission to private message, but have a really strong relationship with.

If I don't know that person, have never met them in real life, or don’t have a strong connection with that person, I would not be private messaging that person with a promo!

This is a really common misconception about social media. Unfortunately it's a commonly taught, but very dodgy strategy - to befriend as many people as you can on social media. Ugh!

It goes something like this: Start a private message conversation with them not about your products and services, but then try and move the conversation towards your products and services over a period of time.

Honestly, it’s really freaking hard work and most people see through what you're doing anyway. AND it's not a smart marketing approach, because you're starting a relationship with someone based on deception. It's not fun.

So when it comes to private messaging, I recommend you ask for exclusive permission first. For example, if someone comments on a Facebook post that you've done, and they say, oh, wow, that sounds really interesting, I'd love to hear more about that. Then say to them, Oh, wonderful, is it okay if I send you a private message with more info. ASK THEM – it’s totally beautiful for you to do that permission sequence and ask for the permission first.

Now, I want to give you an offline equivalent of what this would be like in terms of how to navigate it because sometimes, online etiquette is really hard because we're not used to it.

If we think about it in an offline way, we know how to navigate that kind of social setting. Think about yourself going to a networking event, right? Let's say Facebook is a giant networking event.

You wouldn't walk into the room and start pulling people aside one by one by saying, Hey did you know I do life coaching and am qualified at the fourth level and blah, blah, blah, blah, blah, and my packages start from 295, right? You wouldn't start a conversation like that with people in real life.

If you went to a networking event, you wouldn't immediately go and take the microphone off the person running the event to say, “Excuse me, everyone, I just need you all to know I provide VIP health coaching services to help people with overcoming diabetes,” and then every five minutes grab that microphone again to say, “By the way, I just want to remind you in case new people have arrived, I help people with diabetes.”

You don't want to be that person, right??!

So think of social media as a giant networking event and ask yourself - Is it your space? Are you running that event? If you are, you're on your own Facebook business page, and that's your stage, so you get to promote yourself as much as you like.

But at someone else's networking event, i.e. in a Facebook group, it's not your stage to take over all of the time. Just behave appropriately as though you were in a networking group that was someone else's event.

I know that a lot of coaches teach much more aggressive strategies. But I must tell you, after seven years of running my business online, mostly through Facebook, I've been very successful, and have grown my business phenomenally without ever needing to be a spammer in the Facebook space.

Be mindful of the balance.

You might think about the ratio of giving versus asking in your social media strategy. If on your social media platforms, you are there thinking, “What can I get? What sales can I make? How much money could I make today? How can I make more money?” - Chances are, you're not going to have that really beautiful balance.

We want to have a balance of showing up and serving and then also asking. It's the giving and the asking.

When I'm on social media, 80% of the time I'm there to give - doing Facebook Live sharing tips, creating trainings or promos or genius tips or whatever it might be. I'm there just giving. I'm there helping people with how to create their promo. I might be recommending ways for people to do messaging, or get more followers, or promote themselves.

Whether I'm giving tips and advice, giving space for other people to promote themselves, giving cheer and support, or answering people's questions, 80% of my time on social media is truly social and in the space of giving. The other 20% of my time on social media is my “ask,” so that might be inviting people to come to my webinar, telling people about my new VIP package, or letting people know about my TakeOff program.

So I have this beautiful balance of 80% giving and 20% asking. Now I'm not saying 80/20 is the perfect balance for everyone. Everyone is unique.

I know some people who are really successful with a 50/50 approach. I know some people who are really successful with a 95/5 approach so it's totally about what feels comfortable for you.

I would say for most women, they are more on the side of giving too much and asking too little. So just be mindful of that. Maybe just push yourself to be a little bit more open about how people can work with you. Be mindful of that balance.

When it comes to being mindful of balance, another thing I would suggest is being in fewer spaces.

Many people get out of balance with giving and asking because they're trying to spread themselves too thin over social media. They've got TikTok, they've got Instagram, they've got a Facebook page, and they're in 15 different Facebook groups where they're trying to show up every single day.

When you're trying to be in all those spaces at once, the entrepreneurial brain will default to trying to make sales in a rush all the time.

If you find yourself on social media feeling rushed all of the time, and you're in too many spaces, that is something which can inadvertently tip your balance to be always spamming and asking and never really being truly present giving in that space.

So if you find yourself in that situation, I would recommend thinking about what spaces you can cut out. Can you just be in three Facebook groups? Can you just focus on Facebook and one other social media channel for now? You don't need to be nailing it in every single space all at once!

In most cases, trying to spread yourself too thin means you nail it nowhere. Be mindful of that balance between giving and asking and maybe just being fewer spaces as well. Instead, show up more fully in the ones that you choose.

Be mindful of value.

Think about why other people are actually there in that space.

Most people on social media are there for social things. They are there because they want to see funny cat videos, or keep up to date with what their friends are up to.

Other entrepreneurs are there because they want to be growing their business and being present with their audiences. So don't just think about why you are in this space. Think about why other people are in that space.

When it comes to your Facebook page or your Instagram – ask yourself: Why are people following you? Are they really following you because they want to be first to know about every single product or service that you've got to offer? Or are they following you because they want to get some value or some advice? Maybe they want to be inspired. They want to get to know you as a human being. Consider why people are following you in that space.

Think about Facebook groups. Why are people in those Facebook groups? We don't turn on the TV just to watch the ads, right? The ads are a necessary price we pay for the quality TV programming that we get to watch (and I say that a little jokingly because I don't really love commercial TV, but you get the picture, right?)

Most people aren't going into Facebook groups to see what they can buy. Most people are in those spaces to connect with other people, get some support, see what they can sell, and who they can bring into their own audience.

And the beautiful thing is, we can each get all of our needs met if we are mindful of why everyone else is there. As long as we're not just focusing on our own selfish desire to go in and just spend 10 minutes to get some sales, get some money, withdraw it from the Facebook bank, and then get on with our lives.

So have a think about why other people are there, what value they're looking for from their experience, and how you can add to that experience for them.

I know for myself when I'm in Facebook communities, I'm not just there to sell. Sure, I love growing my audience and growing my business, but I'm also there to be supported as a human being, and to feel like I'm not alone in this thing. And I'm also there to feel like I can help and support other people.

We're all in this together. A rising tide lifts all ships.

I want to find some really light-hearted, like-minded women and take me with them, right? I feel like if we all just work together, we're all going to be way more successful.

When I go into spaces in which I'm not able to show up as that whole version of myself, and I'm just constantly being bombarded with a bunch of spam, it's so much less valuable to me.

When people there are asking questions but don't actually care about the answer, they only care about the number of replies they get to grow their algorithm to get better rates to make more sales - I have to tell you, I don't get value out of that space when I hang out there much. And I don't hang out there as often.

We are responsible as the members of social media, as the members of those Facebook groups, as the people who are in that space - we are responsible for creating the culture, the environment and the value proposition that we also want to experience.

So just think about that and be mindful of that and think about how you might be able to nurture a more connecting experience for people - something that people are going to enjoy way more.

One thing I know 100% for sure is that the more people getting cheered on in social media, getting supportive comments, being asked really meaningful questions, and being told they're doing amazing work, the more often they show up every single day.

If I can be more of a cheering person on social media, I am going to be more of that cheering person, because I know that those people are going to come back next the next day. They will keep coming back for weeks and weeks, and we will grow to be a really beautiful community of women who love each other, support each other and we all succeed together.

I'm not just on social media for what I want to say. I'm also there to listen, to witness other people, and to support other people as well. I may do that with encouraging words, by buying their products and services, following their Facebook page, signing up for their mailing list, or coming to their webinar.

I try and do as much of that as I can because I know it creates the kind of space I want to be in.

In most cases, if you're conscious of wanting to NOT be a spammer, then in most cases you're likely to not be too spammy. If you're thinking about this and worrying about being too spammy, in most cases, you're not.

Usually it's not the people who worry about it! It's those who are like, okay, I just need to get in, get out, get my spam done. So I just want to reassure you, that if you have been listening along to this, and you're like, “Oh, I still don't know how much is too much. I think I better tone it down. I don't want to promote my business anymore,” please don’t make that your takeaway from this podcast.

As long as you're mindful of the space, mindful of the balance and mindful of the value of why people are there, then 99.9% of the time, you are totally fine. And in most cases, I need to encourage women to promote their products and services more often, rather than less.

If you are still new to navigating online spaces and promoting your business on social media, and particularly being part of groups, I have a really great resource for you, and it's a free course. It's got four modules, and is really simple, but it's really powerful.

It’s called Heart Centred Group Strategy.

Head on over to the show notes at tashcorbin.com/211, and you'll be able to find the link to the Heart Centred Group Strategy training.

I would highly recommend that you check it out because it gives you some really great strategies on how to maximize the return on investment for your time in being involved in Facebook communities, and also how to understand some of the finer points of etiquette so that you are not showing up as a spammer.

You’ll be less likely to have your posts deleted or have admins kick you out of spaces and those sorts of things. So if you're worried about it, make sure you go and check out the Heart Centred Group Strategy training because it is really helpful, very practical, and goes into a lot of those finer details.

As always, I'd love to know if you’ve got any questions? Have you had any lightbulb moments? Come on over to the Heart-Centred Soul Driven Entrepreneurs Facebook Community, use the #podcastaha and let me know you've been listening to episode 211.

Until next time, beautiful entrepreneur, I cannot wait to see you shine. Big Love from me and I'll see you over on socials. Bye for now!

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In today's podcast episode, I'm going to be answering the question:

“Is it really easier for extroverts to succeed at online business?”

This is a common reason people give for not growing their business as fast as other people or for struggling with some parts of online business and marketing.

I want to address this because I think it's a really important one to unpack, and I hope you'll find this really helpful. Let's jump in!

This topic arises as a common reason why some people say they can't grow their business faster, and is also given as a reason for wanting slower growth or for not reaching goals as a business owner.

Many people I speak with say things like, “Well, that's all well and good for you Tash, you're an extrovert, you're a skilled speaker, but I'm an introvert so I can't do what you do.”

In other cases, they may say they can't do the specific things that are needed in order to be a successful entrepreneur online. As a result, they believe they just need to expect slower growth because of being an introvert. So I think it's a really important conversation for us to have.

Yes, I am an extrovert and I'm wayyyy over in the extrovert side of being an extrovert. But I also know many of the things I do in my business are more suited to introverts than extroverts.

It's not that extroverts have different or better skills.

Instead it's about understanding what extraversion and introversion really mean, and whether it truly impacts your ability to grow an online business!

Let's get clear on what introversion is.

It's actually about energy. It's not about skills.

It’s not about speaking skills. It's not about social skills. It's not about being an exhibitionist or being on stage. I know a lot of exhibitionists that are also introverts.

Introversion versus extraversion is about your energy.

As an extrovert, I get energy from being around others, and I recharge by being around others. I get depleted when I'm on my own too long or spend too much time solo. When I don't have other people around me, I can feel quite low on energy.

That's why I often say when I take a week off from my business, whether it be after conference or after a big launch, sometimes it feels like it's a punishment rather than a reward, because I actually do get depleted if I spend too much time solo without other people.

If we look at extraversion versus introversion based on energy, then extroverts want to be surrounded by people. That's what actually energises us. But Introverts are energised by alone time and are depleted by time surrounded by lots of other people.

So that let's get clear on what introversion is, because a lot of people say they're an introvert, and therefore they can't be a public speaker. And those are actually two very different issues. By lumping them all in together, you're creating labels and boxes and pigeon holes for yourself that aren't helpful.

The internet was built by introverts for introverts.

A lot of the things I do online, like recording this podcast, are solo activities. I'm here on my own. I'm speaking into a little yellow light on my laptop.

For me, I actually need to visualise other people listening to this podcast when I'm putting together my structure for it, and I need to visualise people listening to my podcast before I record it, so that I'm nice and high energy.

I can't record too many of these things at once! If I were to spend a whole week just recording podcast episodes, it would feel really depleting to me.

When it comes to creating a business, you're in the driver's seat, and the internet is built by introverts, for introverts. So you actually get to choose how you show up, and you can create a business that feeds and energises you.

Recognise that you are in the driver's seat.

It helps to balance some of that required “extrovert” time with other people, so that you are consistently recharging yourself effectively.

You get to create a business model and business structure that works for you. What better way to create the perfect work environment for yourself as an introvert than to create an online business?

Some of my most amazing mentors and successful women in business I know are total introverts - that's what drew them to having an online business.

They are able to control how much time they spend online and how much time they spend in the presence of other people. They get to set up their workday in a structure that really works for them and energises them.

I actually find that for a lot of extroverts, online business is a little trickier. Sometimes extroverts may find themselves hiring more team members than they need, or joining more online courses, or running more masterminds than what is truly beneficial.

They may also spend more time with their clients and struggle to keep good boundaries, because they're actually getting an aspect of their extraversion satisfied from that time with their clients.

Sometimes it's a mindset issue.

There can be a belief that we need to be a certain way in order to be successful. We may think we cannot be as successful because of this aspect, and often that belief comes from childhood programming.

Introversion may not work well in a very busy classroom when you don't get a lot of solo time to recharge. Introversion can be seen as social awkwardness or shyness in early years, and then it's become a “label” and you carry that along with you through life. That label stays with you, and it becomes a programmed belief.

A lot of the introverts I work with have actually been told they're “socially awkward” from a very young age.

When we look at the journey that got them to that conclusion, and how have they reinforced that belief through their behavior, we uncover that it's actually a belief rather than an ingrained trait they cannot change.

So if there's something coming up for you about running a business, and thinking you can't be successful because you can't do Facebook Lives or doing the same things as other online business owners – it’s definitely worth spending some time paying attention to where this belief comes from.

What was the earliest memory you have of someone saying this about you or to you?

Is this something you want to keep telling yourself is true for you?

Or is this something you might want to change?

I had a beautiful client I worked with a couple of years ago. We were talking about this whole shyness and social awkwardness concept. When we talked about introversion and her journey as a child and what was said to her, she'd basically set up her whole life to fit someone who's really socially awkward.

But she actually wanted to go to more events. She wanted to get out and make more friends. She wanted to be more active on social media. But she had this belief that she was "socially awkward," that people didn't like talking to her, and that she was a bad conversationalist.

So we had a conversation about whether she wanted to keep that belief, or if not, what it would take for her to let go of it.

Fast forward to six months later and she was facilitating group masterminds, belonging to an amazing group mastermind, and had surrounded herself with six really amazing business BFFs.

She made her own little miniature ladyposse wolf pack and she started going to local trivia nights. Everything had started to change after she unhooked this belief of being both "socially awkward" and an "introvert."

She'd actually unlinked “socially awkward” from “introvert,” so they no longer went hand in hand for her.

We created business processes and a marketing strategy that worked for her as an introvert, such as doing more pre-recorded versus live stuff. She focused more on time working on things behind the scenes, and having one to one coaching and debriefings.

Building lots of space into her day was really important for her. So we did that for her business.

Then we started shifting this belief that being socially awkward was something she was going to be for the rest of her life. It was a really beautiful shift to see.

So ask yourself: Is this a belief I want to hold on to? Is this something that's serving me or not?

Look for inspiring role models.

As I said, many of the successful women entrepreneurs I know are total introverts, and they've built successful businesses based on that.

Their business model is set up to work with the fact that they're an introvert. So keep an eye out for it, and if you're following people and are curious about it, ask them if they identify as an extrovert or an introvert. For a lot of people, you'll be very surprised at the answer.

No one is surprised when I say I'm an extrovert, but there are a lot of people I see online and might assume they're extroverts, but when you ask them, they're actually total introverts.

They take control. They're in the driver's seat, and they've built a business around making sure they replenish their energy, making sure they give themselves lots of space and alone time, and making sure they're supported in the way that works for them.

So If you want to build your business your way, I want to write you a beautiful permission slip right now.

If you're an introvert and you've been believing you can't be as successful in online business as other people purely because you’re not a raging extrovert, I want you to just stop and ask yourself these questions.

Is this belief helping me and serving me?
Can I build a business model that works for me and plays to my innate strengths?
Am I using this as a reason for keeping my business small?
If it does get big, and I end up with thousands of followers, is there a fear of the unknown or a desire to keep myself safe that is keeping my business small?

If you've been listening along to this, and thinking you’re ready to “fast track” your business, get it off the ground, and build a business model around your strengths, I have a great free resource for you!

It's called Fast-Track Your Start-Up.

It's all about building your business, and getting money in the door quickly by building a business to your innate strengths.

I’d love for you to go and check that out, and I'll pop a link over with the show notes to today's episode tashcorbin.com/210 because this is episode number 210.

Until next time, I cannot WAIT to see you SHINE.

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Heart-Centred Business Podcast: Recent Episodes

Tash Corbin

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