Marketing Simplified: Recent Episodes
Danny Decker
In this podcast, I'm going to show you the exact steps that I used to create a million-dollar business, from scratch, in a competitive industry, in just five years. Learn how to create a marketing system that takes your business to the next level!
Danny Decker speaks at the Lake Norman Chamber of Commerce 8th Annual Small Business Even of the Year 2021. In part two, Danny is interviewed by Joe Vagnone and Bill Russell.
Danny Decker speaks to small business owners at the Lake Norman Chamber of Commerce 8th Annual Small Business Event of the Year 2021. Part 1 of 2.
Thanksgiving is right around the corner, and this is a great opportunity to let your customers and clients know how that you appreciate them!
December is just around the corner, and this is a fantastic time to GROW your business. Listen-in and learn how to create an irresistible year-end offer!
It takes time and effort to produce marketing content. Here's a simple tip to help you get a bigger ROI on your investment!
Effective marketing starts with getting the fundamentals right - and your email autoresponder systems are an important piece of your digital strategy.
Effective marketing piggy-backs on trending topics and conversations that are already taking place in the mind of your customers and clients. Here's how to apply this concept to election season.
An effective marketing message speaks directly to the pain points your customers and clients are experiencing. In this episode, Danny shows you how to make this happen.
You're making marketing decisions based on the data - at least, you should be :)
But what happens if the data is wrong? In this episode, Danny shares a simple strategy to verify that the data you're working with is accurate.
In this episode, Danny shares five key website metrics that you should be paying attention to. Listen in and learn how to assess your website performance!
The greatest strategy in the world is meaningless if you can't execute. In this episode, Danny shares three tips to help you EXECUTE your marketing strategy and grow your business!
One of the best ways to generate quick cash flow into your business is by creating urgency among potential clients who are "on the fence" about engaging your business. Listen in as Danny shares four strategies to create urgency and generate cash flow!
Providing "free value" is the best way to marketing your business. Listen to the episode for tips on how to create free, educational content and share it with potential clients and customers.
It's critical that you have a long-term, strategic marketing plan in place. And it's critical that you check in on your marketing campaigns on a monthly basis to ensure that you're making progress.
Are you investing time and effort into your networking strategy? Here are three steps to help you get more from your efforts...
Your sales team can provide timely, real-world input that makes your marketing message much more effective. Listen to your sales team!
Effective marketing requires consistency. Build systems to keep your marketing consistent!
In this episode Danny highlights three critical marketing numbers that you need to track on a monthly basis!
We're halfway through 2020 - and it's safe to say that the year has unfolded very different than any of us expected. This is your opportunity to reset your goals and finish the year strong.
How to Make Time for Your Marketing
Here's how to find time to make sure that your marketing gets done!
You Need a Weekly Email Newsletter
A weekly email newsletter is one of the most valuable marketing tactics out there - and it's easy to execute.
Listen to the episode to see why it's such a big deal and how to get started!
Create Content for Humans, Not Search Engine Robots
When you're creating content, think about your human audience, not the search engines.
Solve specific problems in an interesting way - and don't worry about the SEO ramifications!
When it comes to marketing – timing is everything. You need to reach the right people, at the right time, with the right message!
Tik Tok is one of the fastest-growing social media platforms today, and there's a lot you can learn & apply to your own marketing strategy. Viewers can download
If you're investing time, money, or resources into a marketing campaign, it's important that you're tracking results.
You need to be crystal clear about which numbers are important - and which numbers don't matter. This episode will help you figure it out!
As we slowly begin the transition back to "normal" life, what challenges are your clients and customers going to face?
How can you help them solve these problems?
We're going to be dealing with the fallout of COVID-19 for another 12-18 months. Here are five steps that you can take today to update your marketing for this new reality.
It's important to keep marketing and keep selling despite the challenges created by coronavirus.
But, in addition to generating revenue, you also have the opportunity to educate your audience and build your mailing list.
Listen in and learn how to make it happen!
Last week Danny visited the WSIC News team in Charlotte. They covered COVID-19 and its impact on business owners, how to adjust your marketing for this new reality, and WHY it's so important to keep marketing and selling.
Listen in!
As a business owner, the best thing that you can do to support our economy and help our country bounce-back from COVID-19 is to KEEP MARKETING, keep selling, and keep revenue coming in the door for your business. Our economy depends on you - don't stop!
One way to adjust your marketing during the COVID-19 slowdown is to dramatically increase your social media frequency.
And, in this episode I announce a FREE Business MasterMind designed to help business owners survive, pivot, and ultimately THRIVE despite coronavirus. You can join now at www.DannyDeckerMarketing.com/Thrive.
With more people than ever using social media, you have a golden opportunity to connect with your audience and build your brand as a thought leader.
We're all in "wait and see" mode thanks to coronavirus - but how can you use this time productively to move your business forward?
I have no idea how long Coronavirus is going to last or what the next few weeks are going to look like.
BUT one thing I do know... is that people are going to be spending a LOT more time on social media than usual.
Which means... this is not the time to stop your marketing.
This is an opportunity to double-down on your marketing, especially on social media, and set yourself up for the "rebound" when things get back to normal!
Listen in to discover the three elements that you have to get right in each of your marketing campaigns!
As a business owner, it's easy to get emotional validation from clients and customers. But this is a dangerous road to go down, for a handful of reasons.
Learn why this is a problem and how to avoid it!
"I have plenty of customers already, so I don't need to worry about my marketing."
Here's why that mindset is holding you back!
We're getting meta on this episode! Can you really get business from a podcast? Yes, you can, but there's something you need to know...
Your website plays a key role in your business and marketing. But there's one job that's more important than all the rest...
Your brand is foundational to all of your marketing - and your sales. If you're struggling to close prospects, take a hard look at your brand.
It's important to segment your customers and clients based on the products and services they've purchased from you. This gives you the ability to easily up-sell and cross-sell. Listen to the episode to learn how to get started!
Grow your business in 2020 by hosting an event. In this episode, I'll help you think through which type of event makes the most sense for you. Make events part of your 2020 marketing strategy!
When's the last time you've raised your prices? If it's been more than 12 months, it's time to increase them. Charging higher rates is critical if you want to grow your business, and in this podcast episode I'll talk you through it.
Social media represents an easy opportunity for your business to stay in touch with your customers, clients, referral sources, and potential new customers. In 2020, I want you to commit to posting daily - listen to the episode to learn how to make that happen!
If you're not using video as part of your marketing strategy - you're behind the curve. Start using video in the New Year!
Email marketing is powerful, easy, and affordable. If you're not using email marketing as part of your marketing strategy... change that in 2020!
I had the opportunity to join Joe Vagnone on WSIC TV here in Charlotte and we touched on branding, referral marketing, and how marketing should feed your sales team.
If you're not happy with certain aspects in your business... you can change them! The current state of your business is a direct result of your past actions and strategies. What actions can you take today, to drive different outcomes tomorrow?
Business owners get in trouble when they chase after "bright shiny objects" and "magic solutions" that are supposed to fix everything for their business. The truth is, effective marketing requires a real strategy - there's no "easy button!"
If you want to charge higher prices and still win the business, it's important that you target clients and customers that can afford your rates!
One of the most direct strategies that you can use to justify higher price points is developing your own personal brand as an expert in your niche
Raising your prices is the key to growing your business. Higher prices create higher profit margin, which gives you the ability to invest back into your business. Today, we talk about how to justify your higher price points by tailoring your products and services to a specific niche.
Raising your prices is the key to growing your business. Higher prices create higher profit margin, which gives you the ability to invest back into your business. Today, we talk about how to justify your higher price points by providing exceptional customer service.
Raising your prices is the key to growing your business. Higher prices create higher profit margin, which gives you the ability to invest back into your business. Today, we talk about how to justify your higher price points by delivering a premium experience for your customers and clients.
Different show this week - I had the opportunity to appear on my good friend Titus Bartolotta's radio show on ESPN 730 here in Charlotte. We talked business, marketing, and more - enjoy!
Learn how to use a "lead magnet" to engage website visitors that are still in "research" mode and not ready to schedule a consultation.
It's very rare that everything goes according to plan. What's more important is that, when you fail at something, you learn from your mistake so that you can move forward more effectively.
This might sound like a negative message, but once you understand and accept your true responsibility within your business, you'll be able to create systems and processes to keep your customers happy.
What do you want your life to look like? How much money do you need to earn from your business to make that life possible?
Defining your vision and setting specific goals will keep you focused and motivated through the ups and downs that come with running a business!
What's your "why" - what do you want to get out of your life? Are you building a business that's designed to serve you, or are you just trying to build the biggest business you can?
To keep yourself, your team, and your business healthy - it's occasionally necessary to "fire" a customer. In this episode I'll tell you when and how to make this decision!
Every business owner has a handful of clients they really like working with. In this episode, I'll tell you how you can attract more of them!
Trade shows and events can be a great source of new leads and customers for your business. Here are four strategies to help you succeed!
It's dangerous to rely too heavily on any one marketing channel. Facebook's recent outages are a good example.
Do you have a diversified marketing system?
You HAVE TO capture contact information from potential clients and referral sources. And you have to have a system to ensure that you're staying in touch with them.
If you're not doing this, you're missing out on business. It's a big deal!
It's important to use language specific to your target clients and customers in order to motivate action.
In this episode I'll talk you through that process.
Networking is a great strategy for business owners who are in the early stages of growth.
But it's easy to waste a huge amount of time and energy if you're not networking strategically. In this episode I'll show you how to get the best possible return on your networking investment.
As business owners, we're told to avoid offending anyone at all costs. And while this may be sound beginner-level advice, there are many cases where creating controversy can be a winning marketing strategy.
You may not think of the experience your business creates as part of your marketing - but it is. In this episode you'll learn why customer experience is so important - and how to create a great experience for your clients and customers.
If your products and services look just like everyone else, your business is in trouble. How can you build a brand that's unique from the competition?
It's important that you set the right expectations for your clients and customers - otherwise, you're setting yourself up for failure.
The best time to ask for a referral is when your clients and customers are happy with your business. In this episode I'll talk you through that process.
In this episode, I share practical strategies you can use to create more referrals and word-of-mouth recommendations from your existing clients and customers!
It’s important to understand that you can’t take a “me-first” approach to referral relationships - or really, any relationships for that matter.
Zig Ziglar said that "You can have everything in life you want, if you will just help other people get what they want."
So your approach to relationships should be, first and foremost, how can I help the other person get what they want in their business and their life?
Are you investing your networking time and energy as effectively as possible? In this episode I'll give you a framework to make sure that you're investing into the right relationships.
Fundamentally there are two types of people that can refer you business - people who are clients or customers and have done business with you in the past, or people who have not. In this episode we focus on how to maximize referrals from non-clients.
Believe it or not, people want to make referrals to you, because it allows them to accumulate "social capital." Your job is simply to make it easy for them!
If you create road-blocks and obstacles for people when they are trying to refer work your way... you're missing out on business, because much of the time people aren't going to jump through hoops. Make it easy!
In this episode I share practical strategies, tactics, and systems that you can use to ramp up your referral generation!
Making a great first impression is only the first step. You need a system to create top-of-mind awareness.
How well is your referral strategy working? In this episode I'll help you spot opportunities to improve.
The first step to generating more referrals is understanding exactly what creates a referral opportunity in the first place!
Your "magic statement" is a critical part of your referral strategy. In this episode I'll show you how to perfect yours!
We kick off Season Two with a discussion of why the best clients and customers come via referral.
Many business owners feel pressure to give their time away for free. Free consultations, free demonstrations, etc.
But giving your time away for free can undermine the brand you're trying to build. Instead, focus on building a premium brand so that you attract clients and customers who are willing to pay you for your time.
As a business, you're in a constant battle to present yourself as a premium brand rather than a commodity. In this episode I have some thoughts on how to win that battle and build a premium brand for your business.
Have you taken the time to clearly define your ideal clients and customers? In this episode I walk you through how to make this happen.
Be sure to download my Ideal Client Checklist - available at MarketingSimplifiedPodcast.com.
We wind down Season One with a reminder of why your brand is so important in the first place.
Stay tuned for Season Two!