Financial GPS: Recent Episodes
Financial GPS
We talk through books and theories so entrepreneurs can put it into practice on your journey to building a better business. Our goal is to help you avoid entrepreneurial burnout by building better businesses the right way.
Welcome to Books and Ideas for Entrepreneurs, a show where we talk through the theory so that you can put it into practice on your journey to building a better business. On today's show we're going to discuss Jonah Berger's book, Contagious, a study on why certain thing catch on, get shared, and spread in viral fashion. Professor Berger gives us a 6 Step Framework to help us make our ideas and messages shareable and in my humble opinion this book is a modern marketing masterpiece. It won the 2014 Leonard L. Berry Marketing Book of the Year Award from the American Marketing Association. In my days as a faculty professor at Temple University, Contagious was a frequent book on the required reading list for my students.
Jonah Berger is a marketing professor at the Wharton Business School, who studies how social influence shapes the decisions we make. In Contagious, he gives us an acronym called STEPPS.
This Is Marketing by Seth Godin
Marketing is a generous act to help people solve a problem, their problem. On this episode, we highlight and discuss the important concepts and mind shifting strategies that Seth provides in the book. Here are a few of the highlights:
5 Step Marketing Plan:
1) Create something that matters, with a story that’s worth being told for people who want to talk about it
2) Design and build it in such a way to benefit a few people who really care about it
3) Tell a story that fits with your internal narrative and the dreams of your group, your minimum viable audience
4)Spread the word
5) Be present, consistently and generously, for years and years to lead and realize the change that your want to see in the world
The Simple Marketing Promise
My product is for people who believe _______________ I will focus on people who want ______________ I promise that engaging with what I make will help you get ______________
The X and Y axis for Product Positioning
Why Nobody Needs Your Product
Definition of culture: people like us do this, but we don't that
In our second episode of the Data Strategy Podcast, we present to you, Ellen Thompson! She gives us all the answers to marketing attributions, explaining the simplest and moving towards the more sophisticated models, and how Jess Analytics comes into play. We even throw in theories like ad fraud and how to limit it. And of course, trends in technology.
In this, our inaugural episode, we sat down with Bruce Marable, co-founder and CEO of Employee Cycle, to talk about the 7 Pillars of HR Analytics. Employee Cycle is an HR Analytics dashboard for SMEs. We asked Bruce how CHROs should be thinking about HR Data for Retention, Recruitment, Performance, Engagement, Development, Capacity, and Compensation & Incentives.
Your company's "people data" is just as important as its customer data. Bruce explains why on the very first episode of the Data Strategy Podcast.