Brand Origins: Recent Episodes
Chris Garin
A podcast for Filipino entrepreneurs. Learn about the origins of the latest Startups in the Philippines, as well as the histories behind the biggest brands in the country (Ayala, SM, Jollibee, Shopee, Lazada).
Watch the video versions of these episodes on YouTube. youtube.com/c/BrandOrigins
In this episode, Chris talks about BBK Electronics — the Chinese smartphone company behind Vivo, Oppo, Realme, OnePlus, and iQOO. Learn about why they decided to launch multiple brands instead of just launching one big brand, their growth strategies, and how they defended their market share against the threat of Xiaomi.
TIMESTAMPS:
(3:00) - Humble beginnings of Duan YongPing and BBK Electronics
(8:49) - The Real reason why Vivo and Oppo invest heavily on advertising
(12:37) - The Battle for India: Xiaomi vs. BBK
(15:26) - Why BBK launched Realme
(17:18) - Why BBK launched multiple brands instead of just one big brand
(21:50) - BBK Electronics clever distribution strategy
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In this episode, Chris breaks down the auto industry in the Philippines, the auto manufacturing industry in China, the history of each Chinese car brand that has entered the country, and whether China-made cars are finally worth considering.
TIMESTAMPS:
(4:26) - Which car brand is winning in the Philippines?
(7:29) - The auto manufacturing industry of China
(13:38) - "The Big Four", the largest automakers in China
(15:54) - Brief history of each Chinese car brand (Geely, MG, Changan, etc.)
(22:54) - Can we trust Chinese brands?
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This is the first episode of a new series: Celebrity Empires. Learn about the different brands that celebrities in the Philippines own, how they manage their money, and the creative ways that they're leveraging their fame into successful entrepreneurial ventures.
In this episode, learn about the celebrity empire of Heart Evangelista.
TIMESTAMPS:
3:00 - Heart's Origin Story
4:42 - Toy Collection with Bigboy Cheng
9:20 - Heart's NFTs
11:57 - Painting on Luxury Bags
15:35 - Her beauty & wellness company: Pure Living (Luxelle, Ultima, Vita Sense)
18:29 - Maison Love Marie
20:10 - Bario Fiesta
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Shopee and Lazada implemented different strategies in terms of logistics, funding, marketing, inventory, expansion, and even management style. Go in-depth into the reasons why they different routes, and how it affected their present-day situation.
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Learn about Rocket Internet, the startup incubator that founded Lazada. Learn about the logistical and cultural problems that Lazada had to find solutions to in order to get people to embrace eCommerce. And most importantly, learn about the Alibaba acquisition and how Lazada became as big as it is today.
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In this episode, Chris talks about the origins of Lazada. Learn about Rocket Internet - the startup incubator known as the "Startup Clone Factory". Chris covers their strategy of finding successful tech companies in the US, copying its business model, and launching the same concept in emerging markets. And lastly, learn about why Alibaba acquired Lazada, and its impact on Lazada today.
TIMESTAMPS:
(2:44) - Rocket Internet's "copycat" business model
(7:52) - Why they thought of building something like Lazada
(8:55) - How Lazada solved Southeast Asia's "payment-method" problem
(11:04) - How Lazada solved Southeast Asia's logistics problem
(12:19) - Lazada's investors
(13:00) - The Alibaba acquisition
(17:15) - Lazada's business model (1P vs. 3P)
(19:40) - Lazada's advertising strategy
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This episode covers the complete history of Shopee. I talk about Sea Limited, the mother company of Shopee, Garena, and SeaMoney. Learn about the strategy that Shopee used to dominate Southeast Asia, and why the synergy of the three companies makes Sea Limited an unstoppable force.
Lastly, learn about the reasons why Shopee has recently been on the decline, and why the collapse of the company may be near if they don't become profitable soon.
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Learn how Starbucks converted me from a hater into a Starbucks superfan. I talk about what Starbucks does right, and what smaller local coffee shops can learn from them so that they can create customer loyalty.
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In this episode, I talk about how virtual influencers will dethrone human influencers, Rings of Power budget vs. House of the Dragon's budget, the Tolkien Estate, Liquid Death's Branding masterclass, and the business of FreeWater.
(1:00) - Marketing Examples by Harry Dry
(7:15) - Virtual influencers vs. Human influencers
(15:57) - Starting an investment group with your classmates
(20:30) - Rings of Power's massive budget
(28:44) - Liquid Death's branding masterclass
(34:25) - FreeWater
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In this episode, I talk about status symbol businesses. Ryan Holiday's The Painted Porch perfectly fits my idea of the status symbol business I aspire to build. What's yours?
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Tennyson Chen never expected that he'd go from running his own poultry farm to owning one of the biggest fast-food chains in the world. This is the story of the unexpected birth of the roasted chicken giant - Chooks to Go.
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Learn how Shein started, why they steal designs, Shein's unorthodox strategy, how Shein beat Zara, and why Gen Z love Shein even though it is destroying the environment.
Share your story at chrisgarin.com
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Want to sponsor an episode? Check out the details on my website.
Share your story at chrisgarin.com
Subscribe to my YouTube channel
Message me on Instagram
Want to sponsor an episode? Check out the details on my website.
Timestamps:
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1:30 - Otis, fractional investing in collectibles
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6:54 - Farmtogether, FarmFolio
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8:48 - Alternative investments, Alts.co
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10:32 - Walnut, disrupting healthcare
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17:26 - Tabs for Cats
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19:52 - Ivella, banking for couples
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22:35 - Travel Influencers, Beautiful Destinations
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26:50 - Share your story
In 1942, Jose and Socorro Ramos opened a small bookstore at Escolta with a starting capital of around P211 pesos (55-60k in 2022). In this episode, learn about the complete history of National Bookstore, the inspiring story of Socorro Ramos, and how she navigated through the challenges that life threw her way.
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Melanie Perkins and Clifford Obrecht weren’t programmers, they didn’t have millionaire parents, they didn’t have the connections, and they weren’t based in the US - they both simply spotted a problem that needed to be solved. This is the story of how they built Canva.
Canva Free Trial: https://bit.ly/3CxiiRi
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Chris talks about the complete history of Louis Vuitton in this brand origin story episode.
TIMESTAMPS:
Louis Vuitton myths (3:05)
How Louis Vuitton started (6:30)
The LV Monogram (12:05)
Louis Vuitton during WW2 (14:25)
Louis Vuitton goes public (17:55)
Bernard Arnault & the LVMH Merger (18:29)
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In this special episode, I talk about challenges I've overcome this past year, and how it has made me more grateful. This is my way of saying thank you to all of you listeners. No origin stories or business ideas to steal in this one.
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Follow me on Twitter: @garinchris
Here's an idea worth stealing: create a business around teaching seniors how to play video games. Chris also talks about Netflix's brilliant marketing move in promoting the film 'Red Notice' when they stole the Mall of Asia globe, and the success of Mr. Beast's Squid Game YouTube video.
(0:40) - MrBeast's Squid Game video
(4:23) - Mall of Asia Globe / Red Notice promo
(8:29) - Mall of Asia Globe / Red Notice promo
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In this Steal This Idea episode, Chris talks about the lucrative business behind the Myers-Briggs Personality Test, and how all restaurants can have their own drive-thru by doing one simple change.
(0:15) - Restaurant Drive-Thrus
(7:40) - Myers-Briggs Business
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Hosted by Chris Garin - @garinchris
What if there was a stock market, but instead of investing in companies, you invest in people? In this episode of Steal My Idea, Chris talks about Human IPO, and Girls Auto Clinic, a car repair center for women.
TIMESTAMPS:
*(1:52) - Human IPO
*(13:00) - Car repair center for women
SHOWNOTES:
Visit my website: chrisgarin.com
Wired.com article about Mike Merrill
Human IPO: humanipo.app
Girls Auto Clinic: video
LINKS
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Hosted by Chris Garin - @garinchris
Learn about how Modsy created a The Sims-inspired 3D remodeling app that allows people to shop for furniture. Chris also talks about Rainymood, the razor and blade business model, Spotify freemium, and Warby Parker's shift to contact lenses.
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Hosted by Chris Garin - @garinchris
In this new series, learn how to sell to pregnant women, true crime fans, and horror fans.
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Hosted by Chris Garin - @garinchris
From barely selling 2 chickens per day to opening 300 locations in the Philippines, learn how Sandy Javier built one of the biggest brands in the country.
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Hosted by Chris Garin - @garinchris
Learn the branding and marketing strategies that Rolex applied to become the most coveted watch brand. I also cover the history of Rolex, and how Hans Wilsdorf built the company.
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Featured: Sophia Padre
Eugene Schueller and L'Oreal grew considerably during WWII as other brands across Europe collapsed. It all has to do with Schueller's Nazi connections.
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The Bettencourt Affair was the massive scandal that involved the L'Oreal heiress Liliane Bettencourt and François-Marie Banier, as well as members of the French government associated with president Nicolas Sarkozy.
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Notorious for being a complete asshole, J. Paul Getty became the richest man in the world at the expense of a series of family tragedies.
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Gucci was once at the brink of collapse due to infighting within the Gucci family. Learn about the rise, the fall, and the recovery of the Gucci brand.
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If there's one thing ALL Filipinos have in common, it's that we all hate PLDT. Philippine Long Distance Telephone is the oldest and largest telecom company in the Philippines. Learn about how it started, the companies they own, and why they're the most hated brand in the Philippines.
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The story of Coco Chanel lives in every single Chanel product. The reason why women love Chanel is that it sends a message to the world that they aspire to be as rebellious as Coco Chanel. Learn about Coco's challenging past, her collaboration with the Nazis, her rivalry with Elsa Schiaparelli, and the rise of Chanel.
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Big Hit is a South Korean company that developed and manages BTS, which is a K-Pop group that's taking the world by storm. Big Hit recently went public hitting an $8 billion valuation.
In this episode, you'll learn about what Big Hit is building that justifies its high valuation.
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This is the story of how John Cadbury went from selling cocoa drinks to selling milk chocolate bars. Learn how the brand grew into becoming the #1 chocolate brand in the UK.
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Inspired by Milton Hershey's success, Harry Burnett Reese started his own candy company. He failed several times, but due to an unlikely opportunity, he finds success in one product: Peanut Butter Cups. This is the story of how Harry Burnett Reese built America's best selling chocolate brand.
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Before Hershey's, Milton Hershey opened several candy shops that all failed. When he came back home, his family disowned him. With the help of a friend, he was able to start one more candy shop. This is the story of how Hershey's was built.
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In 2013, to kickstart the launch of its new flagship phone, LG ran the "G in the Cloud" campaign. They gave people a chance to win a new G2 phone. All they had to do was to find a way to pop the balloons. LG would soon find out how far people are willing to go to get a free phone.
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It's easy to assume that the widely popular game Among Us is run by a large game-development studio with thousands of employees. The truth is, the team behind it is a company known as Innersloth — a team of 3 friends who met in college who share a love of creating games that make people happy. This is their origin story.
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Ryan ToysReview's Ryan Kaji is the top-earning YouTuber as of 2020 but his biggest revenue streams go beyond his channels on YouTube. We talk about how Ryan's World makes money, the strategic partners of the brand, and the not-so-ideal impact that Ryan's World has on children around the world.
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In 1999, Excite declined to acquire Google for $1 million. They negotiated the price down to $750K — Excite still passed on. We go back to when Larry Page and Sergey Brin we're struggling to find a buyer for their search engine.
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Hosted by Chris Garin
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We cover LEGO's legal battle with Lepin, Mega Bloks, Tyco Super Blocks, and some Chinese LEGO knockoffs that LEGO is battling with. Learn about what happened when LEGO's patent expired in 1978.
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This is the story of how LEGO started out. LEGO made a remarkable turnaround right at its lowest point. Learn about the early days of LEGO, how it started making LEGO bricks, the mistakes it made, how it recovered, and how it is doing today.
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David Rogier's grandmother got rejected from getting into medical school because she's a woman, an immigrant, and Jewish. Rogier vowed to find a way for everyone to have access to the best teachers. The result is MasterClass. Learn about the history of MasterClass and how it all started.
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Hosted by Chris Garin
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"The King of Homemade Porn" — that's the title Timothy Stokely has earned for creating OnlyFans. Launched in 2016, it has risen during the pandemic and has made over $1.2 billion in revenues. Learn about how it all started in this episode.
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Hosted by Chris Garin
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This is the Henry Sy story. Learn every step of Henry Sy's journey — from selling cigarettes to starting a shoe store, and finally, to building the biggest malls in Asia.
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Hosted by Chris Garin
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Hot Ones is a YouTube series by First We Feast, where host Sean Evans interviews celebrities while they endure rounds of wings with hot sauce. Learn about the early days of Sean Evans & the history of Hot Ones.
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Hosted by Chris Garin
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McDonald's ran a promo during the 1984 Olympics that was hosted in the US. Unfortunately, a "last-minute" boycott by the Soviets nations may have made everything this promo pricier than expected. Brand Origins is hosted by Chris Garin
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Miniso is infamous for pretending to be a Japanese company even though it's not. But we can't argue that it has embraced a business model that works so well in Asia. Learn about how it started, it's controversial strategies, and how it has attracted other copycats.
Brand Origins is hosted by Chris Garin
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How bad can a TV commercial be that it causes a brand to be discontinued? In this episode, we talk about Strand — a brand of cigarettes that was launched in 1959. Learn about its devastating collapse in this brand disasters episode.
Brand Origins is hosted by Chris Garin
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If Marie Kondo was a company, she'd be Muji. The brand has built a cult-like following around the idea of simplicity but the very thing that people love about Muji is also causing its decline. Learn about Muji's origin story in this episode.
Brand Origins is hosted by Chris Garin
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In exchange for a tattoo of Domino's logo, Domino's was going to give people 100 pizzas every year for 100 years. The best part? They didn't put a limit on how many people could qualify. What could go wrong?
Brand Origins is hosted by Chris Garin
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After 59 years, Pizza Hut lost its title of being 'America's Biggest Pizza Chain'. How did Pizza Hut start out, and what caused Pizza Hut's decline?
Brand Origins is hosted by Chris Garin
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Who would've thought that a simple joke could lose you a billion dollars? Gerald Ratner spent 6 years growing Ratners from 120 stores to 2000. All that progress would be undone in a matter of seconds. Learn more about Gerald Ratner's infamous speech in this episode.
Brand Origins is hosted by Chris Garin
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Burger King's brand origin story reveals lessons from the mistakes it has made in the past. Looking back to 1953, it becomes clear why it has always struggled against McDonald's.
Brand Origins is hosted by Chris Garin
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In 1992, to promote the launch of the Cinquecento, Fiat launched a campaign that involved the writing of anonymous love letters to women. The result? A wave of paranoia from the 50,000 recipients. Learn more about this brand disaster in this episode.
Brand Origins is hosted by Chris Garin
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Born to a working-class family, William Rosenberg worked his way to the top and built the 8th largest fast-food chain in the world. Learn about the origin story of Dunkin' Donuts in this episode.
Brand Origins is hosted by Chris Garin
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Confident about his company's ability, LifeLock CEO Todd Davis shares his social security number with the world. Learn about how this seemingly bold move turned into an embarrassing brand disaster.
Brand Origins is hosted by Chris Garin
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Did you know that the Philippines actually played a role in the fall of Friendster? In this episode, learn about how Jonathan Abrams built Friendster, what went wrong, and what caused its sudden fall from the top.
Brand Origins is hosted by Chris Garin
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Pepsi's Number Fever promo in the Philippines went from being 'the best marketing campaign in the world' to one of the most epic brand disasters.
Brand Origins is hosted by Chris Garin
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Ever wonder why you're not seeing Ronald McDonald as often as you would in the past? We talk about the events the led to the decline of McDonald's beloved mascot.
Brand Origins is hosted by Chris Garin
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In this episode, we talk about (1) the origin story of Yakult, (2) how Dr. Shirota discovered Lactobacillus casei Shirota, (3) the Yakult Lady system, (4) Yakult's bottle design (5) Yakult's skincare line, and (6) how different Yakult is around the world.
Brand Origins is hosted by Chris Garin
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This episode is made possible by Partizan
Foodpanda is one of the leading food delivery brands in Southeast Asia but how does it compare with the likes of Just Eat Takeaway, Meituan Dianping, and UberEats? We talk about Foodpanda's origin story, growth, and acquisition.
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Shopee is the No. 1 shopping app in Southeast Asia even though it was launched 3 years behind Alibaba-backed Lazada. Learn how Forrest Li led Sea Limited in growing Garena, SeaMoney, and Shopee, as it works towards dominated the region.
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Learn about how Grab started out, how Grab beat Uber, the story of GoJek, and how GoJek could be Grab's next big problem. Watch the video version of this episode by subscribing to our YouTube channel
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PAL was founded by Andres Soriano in 1941. Since then, it has risen to become the flag carrier of the Philippines but has fallen to the explosive growth of local player Cebu Pacific. Learn about the complete history of Philippine Airlines in this episode.
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Despite Colgate's 82-year head start, Crest was able to dethrone Colgate in the US. How did Colgate mess up so badly, and what did it do to regain market leadership? Find out in this episode of Brand Origins as we talk about the Toothpaste Wars and the Rise of Colgate.
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Did you know that Pampers and Huggies both control over 80% of the global market for disposable diapers? In this episode, we talk about the Diaper Wars, the origin story of Pampers, how Pampers keeps beating Huggies, and the obstacles Pampers needed to overcome to be as big as it is today.
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How did CNN start out? We cover the rise and decline of CNN, the story of its founder, Ted Turner, and how CNN revolutionized the industry by introducing 24-hour news.
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Did you know that Vox Media started out as a sports blog? Starting with SB Nation, the company now owns The Verge, Eater, Recode, Curbed, New York Mag, Vulture, The Cut, and the news website Vox.
Learn why Vox Media keeps launching and acquiring more publications, how it earns money, and how it all started out.
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Founded in 2006 by Jonah Peretti and John S. Johnson III, BuzzFeed unlocked the formula in creating content that goes viral. As a result, the news and entertainment media brand has a global audience of over 520 million people. So how did BuzzFeed become so successful? What are they doing right? And how did the brand start out? Learn about the origin story of BuzzFeed in this episode.
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Nestlé's Maggi and Unilever's Knorr have been going at it since the late 1880s. Both brands are owned by two global food conglomerates and are both fighting it out in the same industry. In this episode, we explore the origin stories of both brands, how they battled it out in India, and how both companies are doing today.
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Ferdinand "The Oatmeal King" Schumacher and Henry Crowell were bound to clash eventually as they fought for leadership of the American Cereal Company. This same company would, later on, become the Quaker Oats Company. Learn about how the history of Quaker Oats in this episode.
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Green Cross rubbing alcohol is highly in-demand due to the COVID-19 outbreak. The brand that Co Ay Tian started in 1952 has come a long way from becoming the category leader. Green Cross Inc. Did you know that they also own Zonrox? Learn about the brand's history, the brands they own, and the messy family feud in this episode.
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[Updated episode] Tony Tan Caktiong went from running an ice cream shop into the biggest fast-food chain in the Philippines. Learn about how Jollibee started out, the rise of Jollibee, and how it fought off McDonald's.
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In 1923, Pietro Ferrero put up a pastry shop in Dogliani, Italy. Due to a cocoa shortage, he was forced to creatively find alternative recipes. Little did he know that he'd end up creating what would now be known as Nutella. Nutella's success would bring forth brands such as Tic Tac, Kinder, and most importantly, Ferrero Rocher.
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From a single branch with a service crew of four, Potato Corner now has over 680 locations and employs over 200 hundred employees. Learn how four founders turned their start-up capital of P150,000 into one of the Philippines' most successful food franchises.
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Ever wonder how SPAM became the iconic American brand it is today? With a 90% market share in the canned meat market in the US, and having sold over eight billion cans worldwide, learn about the early days of Hormel founder George Hormel, and his son Jay Hormel.
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Kobe Bryant was just getting started in his new career in venture capital. In this episode, I talk about the investments he made, Bryant Stibel, and his legacy in business.
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Ever wonder why Evian water is so expensive? In this episode, we'll learn about Evian's history. We'll cover how the brand started, why it is so expensive, and how it is doing today.
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This week, we'll dive into the history of Uniqlo. Learn about how the brand started, and the man pulling the strings — Uniqlo founder Tadashi Yanai. His no.1 goal is to lead Fast Retailing Co. to become the biggest fashion retailer in the world, and he's getting closer each year.
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We go back to 1834, during the Spanish colonial period, right when Casa Roxas was established. In this episode, I talk about the early days of the Ayala Group and the brands they own such as the Ayala distillery, BPI, Globe Telecom, Ayala Land, Manila Water, and all the other companies in their portfolio. We also go through the history and the development of Makati City.
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In Southeast Asia, Gardenia is the powerhouse brand that’s been dominating the packaged bread industry. Learn about the beginnings of Gardenia in Singapore, its expansion into Southeast Asia, its success in the Philippines, and Gardenia's mother company — QAF.
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Ever wonder how a company as big as Gillette ever started? Never in King Camp Gillette's wildest dreams could he have hoped to create an empire that would last for more than 118 years, and at one point be valued at over $57 billion. But that's exactly what happened with Gillette. In this episode, we get to know King Camp Gillette, how he came up with the idea of the improved safety razor, and how Gillette became the giant brand it is today.
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Michael Dubin created a brand around a problem that he was experiencing himself — the dreadful task of buying razors. Learn about how Michael Dubin's story and how Dollar Shave Club went from a tiny online business into a $1 billion brand.
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Learn about the origin story behind the $1.2 billion brand that's reshaping the beauty and skincare landscape. We go through the early days of Glossier's founder Emily Weiss, how she started Into The Gloss, how she launched Glossier from Into The Gloss, and what Glossier is doing differently that's changing an industry.
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We go back to 1946 and learn about the origins of ABS-CBN. We talk about the early days of the company, how it survived a revolution, and its rise to dominance.
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Ever wonder how the most popular sarsa brand in the Philippines got got so big? Our focus is on Tomas "Mang Tomas" Delos Reyes — the creator of the sauce that changed the way we eat lechon. Dive into his story and rise to dominance of the Mang Tomas sauce.
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The pharmaceutical retail industry has a lot of big players but none of them come close to Mercury Drug. Learn about the inspiring story of Mariano Que — his journey from being a peddler to becoming the man behind the leading drugstore in the Philippines.
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The pharmaceutical retail industry has a lot of big players but none of them come close to Mercury Drug. Learn about the inspiring story of Mariano Que — his journey from being a peddler to becoming the man behind the leading drugstore in the Philippines.
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This episode is made possible by Partizan
Learn about how Greenwich came from being a hole-in-the-wall take out location into the biggest pizza chain in the Philippines.
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Injap Sia partners up with Tony Tan Caktiong to take on the real estate industry. We talk about CityMall, MerryMart, Hotel101, Meridian Park, and DoubleDragon's other brands as it takes on bigger and more established competitors.
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We cover the story of Injap Sia and how he started and grew Mang Inasal into the second-biggest fast-food chain in the Philippines. We journey through the early days up until when Jollibee acquired the company.
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After Jollibee's IPO, they went on a buying spree — acquiring leading brands such as Greenwich, Chowking, Mang Inasal, and many more. This episode covers the brands they acquired, the investments they made, and their exponential growth on the path to becoming one of the top 5 restaurant groups in the world.
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We talk about the early days of Jollibee, Tony Tan Caktiong's story, how Jollibee started out, the rise of Jollibee, and how it fought off McDonald's.
Tony Tan Caktiong and his family had a decision to make: back down or go to war with McDonald's to fight for the goal of becoming the biggest fast-food chain in the Philippines.
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This episode is made possible by Partizan