Startup BizCast: Recent Episodes
Steve Mullen
Startup BizCast, hosted by Steve Mullen, offers news, advice and education for small business owners. The program is produced by EndGame PR, a social media public relations firm based near Richmond, Virginia. For more information, please visit https://endgamepr.com/startupbizcast/ .
People like to call social media the new town hall, and it truly is. Whenever there’s a big news event, people hop onto sites like Facebook and Twitter to talk about it. But, what should your business do with its social media presence during a national tragedy or massive news event? In this episode of […]
The post Startup BizCast #106 – Rules for Social Media During a National Crisis first appeared on EndGame Public Relations.
Having too much work is a great problem to have, until it’s so much that you don’t have time to actually do the work. In this episode of Startup BizCast, host Steve Mullen gives some advice on what to do when that “great problem to have” gets out of control. To ensure you don’t miss […]
The post Startup BizCast #105 – Finding Time to Do The Work first appeared on EndGame Public Relations.
As the owner of PR and social media firm, Startup BizCast host Steve Mullen knows where a lot of the landmines are hidden in that world, and how to avoid them. In this episode, he talks about he biggest mistakes that can be made in several different areas of public relations. To ensure you don’t […]
The post Startup BizCast #104 – What Not to Do in PR first appeared on EndGame Public Relations.
Working from home is fantastic, but for many people it’s a serious struggle. How do you get past the idea that there are other things you could do around the house OTHER than working? In this episode, host Steve Mullen runs down some of the problems related to having a home office, and gives some […]
The post Startup BizCast #103 – Working From Home first appeared on EndGame Public Relations.
Have you ever gotten yourself in a long conversation with someone you thought could end up being a client, and they asked question after question about how you would handle certain situations? Have you wondered whether you should really be giving out that information for free? In this episode, host Steve Mullen talks about when it’s […]
The post Startup BizCast #102 – Giving Free Advice first appeared on EndGame Public Relations.
Setting your prices for potential business is a hard thing, because most of the time the potential client doesn’t tell you how much they’re willing to pay you. So, how can you make sure you’re not under-charging, or asking for so much that you don’t get the work? Host Steve Mullen has some tips. To […]
The post Startup BizCast #101 – Negotiating Against Yourself first appeared on EndGame Public Relations.
If you want to speak to your audience through traditional media relations, advertising, or social media, you need to know where to find them. In this episode of Startup BizCast, host Steve Mullen talks about a new survey on the subject that has some groundbreaking results. If you’d like to read more about the survey, […]
The post Startup BizCast #100 – Where People Get Their News first appeared on EndGame Public Relations.
It’s tough being the owner of a micro business or sole proprietorship. In many cases, you’re the only one doing the work and you don’t have anyone to consult or bounce ideas off of. In this episode, EndGame PR President Steve Mullen gives advice geared directly toward this type of business. To ensure you don’t […]
The post Startup BizCast #99 – Advice for Sole Proprietors first appeared on EndGame Public Relations.
Your business is probably on Facebook, Twitter, and LinkedIn. You may even be on Instagram. But, are you actually communicating, or are you just making announcements? In this episode, EndGame PR President Steve Mullen gives some advice to ensure your social media efforts truly are social. To ensure you don’t miss a single episode of […]
The post Startup BizCast #98 – Are You Being Social? first appeared on EndGame Public Relations.
It’s completely understandable that it’s hard to find time for social media when you’re a small business owner, but not doing it is a mistake. In this episode, host Steve Mullen gives some advice to streamline your business social media processes and make sure you keep up to date. To ensure you don’t miss a […]
The post Startup BizCast #97 – Finding Time for Social Media first appeared on EndGame Public Relations.
This episode is all about who your friends are on social media, or, more specifically, who your friends should be. Most business owners and social media managers maintain personal accounts that they don’t want to (and probably shouldn’t) mix with their business accounts. While they may have figured out who they should connect with in […]
The post Startup BizCast #96 – Who Are Your Friends on Social Media? first appeared on EndGame Public Relations.
Our country has a fake news problem. A lot of people use the term to describe news stories they simply disagree with, but truly the spread of incorrect news is a growing issue. As a social media manager or business owner, how do you avoid making it worse? Host Steve Mullen talks about fake news […]
The post Startup BizCast #95 – How Not to Spread Fake News first appeared on EndGame Public Relations.
Customer service isn’t something that’s just done face-to-face or even over the phone anymore. Customers have more of an upper hand now, because they can broadcast their complaints to the world via Facebook, Twitter and Instagram. How do you, as a business owner or manager, deal with it? In episode 94 of Startup BizCast, host […]
The post Startup BizCast #94 – Social Media Customer Service first appeared on EndGame Public Relations.
In this episode, I mix it up a little and tackle a topic that’s more about internal communications than PR or social media. When you have a business that employs people who may be from FOUR different generations, how do you deal with all of their different ways of communicating? In this episode, host Steve […]
The post Startup BizCast #93 – Communication Across the Generations first appeared on EndGame Public Relations.
No matter what kind of business you have, there’s a chance that something will happen that will lead to the media reaching out to find you for a story you didn’t really want to be a part of. How you handle that is called crisis communications, and in this episode, host Steve Mullen runs through […]
The post Startup BizCast #92 – The Basics of Crisis Communication first appeared on EndGame Public Relations.
It’s no secret that the traditional news media isn’t nearly as powerful or even healthy as it was just a decade or two ago. Most people get the at least a portion of their news from social media these days. So, is it really still worth the time to try to get coverage about your […]
The post Startup BizCast #91 – Is Media Relations Still Worth the Time? first appeared on EndGame Public Relations.
I frequently have discussions with clients about which social media outlets they should be using to promote their organizations. Most small to medium-sized businesses don’t have the time to focus on all of them, so how do you choose? In this episode, host Steve Mullen will give details about each of the largest social media […]
The post Startup BizCast #90 – The Best Social Media Outlet for Your Business first appeared on EndGame Public Relations.
A social media content strategy is a great idea for organizations of all sizes, but at some point or another, it’s likely you’ll run out of ideas of what to write about. What do you do then? Panic? Hopefully not. In this episode of Startup BizCast, host Steve Mullen gives some tips to avoid social […]
The post Startup BizCast #89 – Tips to Beat Social Media Writer’s Block first appeared on EndGame Public Relations.
While Facebook has been a blessing for businesses trying to build an audience, over the past few years we’ve seen those blessings limited as the social media giant makes it more and more obvious that it wants you to pay for the right to access your audience. In this episode of Startup BizCast, we examine […]
The post Startup BizCast #88 – Is it Time to Quit Facebook? first appeared on EndGame Public Relations.
It’s been a long wait for Episode 87 of Startup BizCast, but that wait is over. After nine years, I’m publishing all new episodes, starting today. Startup BizCast began in 2007, and offers advice for owners of small and medium-sized businesses. This episode reintroduces the show and talks about the new direction I’m taking, and […]
The post Startup BizCast #87 – Re-launch and Social Media Manager Advice first appeared on EndGame Public Relations.
There has been quite a gap between episodes 85 and 86. The reasons for that are plentiful, but one of the biggest is that I’ve been doing a lot of speaking engagements that have taken away the time I would normally have spent on this podcast. For this episode, I wanted to make […]
The post Startup BizCast #86 – How Social Media Changed PR (Steve Mullen) first appeared on EndGame Public Relations.
Between hardware like mobile phones and new social media tools, there’s so much new technology coming out every day that it can be hard to keep track. If you’re able to harness some of these tools, however, it can make your work more profitable and sometimes even easier. The topic of this episode […]
The post Startup BizCast #85 – New Tech for “Old” Jobs (David Marks) first appeared on EndGame Public Relations.
The social media landscape changes so quickly … almost every day! The pace of change is so fast, in fact that it’s sometimes hard for professionals to keep up, let alone small business owners who have other things to worry about. For that reason, in Startup BizCast #84 I decided to revisit the […]
The post Startup BizCast #84 – Small Biz Social Media Review (Steve Mullen) first appeared on EndGame Public Relations.
It’s no April Fools … tax day in the U.S. is rapidly approaching. That means you’d better be getting to work on your tax returns. If you’re not, you may need to think about filing for an extension. Our guest on this episode of Startup BizCast is Ryan Thompson from FileLater, an […]
The post Startup BizCast #83 – Tax Time in the U.S. (Ryan Thompson) first appeared on EndGame Public Relations.
After a bit of a long hiatus, Startup BizCast is back with episode 82! In this show, we take the pulse of entrepreneurship. How are things going out there? Our guest is Chris Benjamin from Rogue CFO. He’s a contract CFO, working with companies that need someone in that position, but […]
The post Startup BizCast #82 – The Pulse of Entrepreneurship (Chris Benjamin) first appeared on EndGame Public Relations.
It’s tough to hire new employees these days. It may seem like a strange statement, and it’s not top on the list of concerns of most people, but it’s something to consider. If you’re one of the small businesses that’s actually thriving in this weak economy, and you put an ad in the […]
The post Startup BizCast #81 – Hiring in a Weak Economy (Brad Smart) first appeared on EndGame Public Relations.
Back in the 1990s, all you needed to do if you wanted funding for your business was show up with an interesting company name and slogan … and you’d get all you wanted. These days … not so much. With the economy withering, so is the amount of funding available. To gain […]
The post Startup BizCast #80 – Small Business Venture Funding (Robert Ochtel) first appeared on EndGame Public Relations.
After missing a week of the show … I’m back! This week we have our promised episode on how small business owners can use Twitter. I’m a member of the micro-blogging site and use it quite a bit, but I decided to bring in a guest who is even more immersed in the […]
The post Startup BizCast #79 – Twitter for Small Business Owners (Dave Saunders) first appeared on EndGame Public Relations.
This week we welcome back one of our favorite guests. Ken Colburn from Data Doctors joins us to talk about this year’s Consumer Electronics Show. Ken was at the show in Las Vegas, covering it not only for his own newsletter but also for CNN! He gives us the rundown on a […]
The post Startup BizCast #78 – Small Biz Tech from CES 2009 (Ken Colburn) first appeared on EndGame Public Relations.
Happy New Year everyone! Startup BizCast is back from the Christmas and New Year’s break, and ready for action! In this episode, I give a few suggestions for resolutions for this year for small business owners. More importantly, however, I’d like YOUR input. What do you think small business owners should resolve […]
The post Startup BizCast #77 – Small Biz New Year’s Resolutions for 2009 (Steve Mullen) first appeared on EndGame Public Relations.
There’s a large portion of the population that would probably rather take a bath in a tub full of those newly-discovered cyanide spitting pink millipedes than speak in front of a room full of people. Public speaking is one of the top fears out there, but when you’re asked to talk about yourself and […]
The post Startup BizCast #76 – Small Business Public Speaking (Rich Hopkins) first appeared on EndGame Public Relations.
Free is good … free is great! With times as rough as they are for small businesses, we need to save money wherever and whenever possible. This week on Startup BizCast Ken Colburn from Data Doctors and I run down some of the best FREE resources on the `net for your small business! […]
The post Startup BizCast #75 – Internet Freebies for your Small Business (Ken Colburn) first appeared on EndGame Public Relations.
This week we tackle small business websites, and what they need. I go solo to discuss three different types of small biz sites, and the integral parts of each. Included are the online business card, the online store, and the social media hub. This is a shorter episode, as I’m slammed trying […]
The post Startup BizCast #74 – Your Small Business Website (Steve Mullen) first appeared on EndGame Public Relations.
Note: I’m publishing a day earlier than usual this week, partly because there was no episode last week and partly because of the Thanksgiving holiday in the U.S. This week we have not one piece of advice … but five! The guest for Startup BizCast’s small business advice segment is Jim Tracy, founder and […]
The post Startup BizCast #73 – Five Tips from ABC (Jim Tracy) first appeared on EndGame Public Relations.
A few weeks back I was one of the presenters in two different webinars from PRWeb. Each of the presentations was about small business marketing, and during each I talked about business blogging. And … after each I received a number of emails from people who were confused about how to do it. […]
The post Startup BizCast #72 – How and Why of Business Blogging (Steve Mullen) first appeared on EndGame Public Relations.
Local, state, and federal U.S. government contracts are NOT easy to get. However, they tend to bring in good money, particularly for small business owners who aren’t used to multi-thousand or million dollar deals. And, it’s unlikely our government is going to go out of business any time soon — a major consideration […]
The post Startup BizCast #71 – Small Business Government Contracts (Gloria Berthold Larkin) first appeared on EndGame Public Relations.
This week, I welcome a good friend and guest from the first handful of Startup BizCast episodes. The topic of the week is SEO for press releases. More and more people are catching on to the fact that news releases can be used for SEO purposes, but many people don’t know how to […]
The post Startup BizCast #70 – News Release SEO (Jiyan Wei) first appeared on EndGame Public Relations.
Despite having a bigtime name behind them, businesses like McDonalds, Hair Cuttery, and Century 21 are all small businesses. They’re franchises, and most of the time they’re owned by someone in your area. There are challenges inherant to marketing a franchise small business, however, not the least of which is that people don’t […]
The post Startup BizCast #69 – Marketing for Franchisees (Sherri Fishman) first appeared on EndGame Public Relations.
This week, we’re talking about how to manage the flow of money going out the door, while the poor economy worldwide may be limiting the amount of money that’s coming in the door. My guest is Toffer Grant, founder and CEO of PEXCard, a company that offers prepaid VISA cards for use by businesses […]
The post Startup BizCast #68 – Small Business Expense Management (Toffer Grant) first appeared on EndGame Public Relations.
Almost a year and a half ago, in episode five of Startup BizCast, I reviewed a list of online news release distribution services. These sites will post and distribute your news release across the web, bringing benefits like SEO and potential media coverage. Since it’s been so long since that episode, and a […]
The post Startup BizCast #67 – Online News Release Distribution Services Updated (Steve Mullen) first appeared on EndGame Public Relations.
A recent study from ABI Research indicates that the number of people watching videos online has doubled in the past year. It’s obvious that people are becoming more comfortable using this technology. What that means, is that you should be using it for your business! My guest this week is Benjamin Wayne […]
The post Startup BizCast #66 – Small Business Video (Benjamin Wayne) first appeared on EndGame Public Relations.
Are the worst enemies to your small office computer network banging on the gates, or walking around inside the castle? Truly, there are plenty of people out there trying to harm your business, either by writing viruses or actively trying to gain access to your data. You need to protect yourself from those […]
The post Startup BizCast #65 – Small Business Computer Security (Ken Colburn) first appeared on EndGame Public Relations.
Fall isn’t a time when you normally think much about taxes … unless, that is, you filed for an extension back in April. If you did, that means your taxes are due next month. Additionally, the more thinking you do NOW, the higher the chances you’ll lower your tax burden when you file […]
The post Startup BizCast #64 – Fall Tax Update (Glen Weilandt) first appeared on EndGame Public Relations.
These days, if you only use your cell phone to talk to other people, you’re considered behind the times. Today’s cell phones email, text, surf the web, and much more. My guest this week is Mark Asnes from Wireless Zone. He has tips for how you can use your cell phone to […]
The post Startup BizCast #63 – Phoning in your Small Business (Mark Asnes) first appeared on EndGame Public Relations.
I love it when someone emails a friend about my business. How would you like it if thousands of people were emailing friends about something you created? When something on the Internet gains that kind of traction and gets spread around from friend to friend, it’s said that it’s “gone viral”. In […]
The post Startup BizCast #62 – Small Business Viral Marketing (Dave Saunders) first appeared on EndGame Public Relations.
It feels good to get back into the studio chair after taking a couple of weeks off this month — one due to workload and one due to vacation. This week we’re talking about another new media tool that you can use to promote and brand your small business. Rich Baker, CEO of […]
The post Startup BizCast #61 – Small Business Webinars (Rich Baker) first appeared on EndGame Public Relations.
This is a packed show! In this week’s interview segment: What if one of your customers became the victim of identity theft … and you were the cause? Needless to say, it wouldn’t be good for your business. This week we’re talking about protecting the personal information of your customers. As someone […]
The post Startup BizCast #60 – What to Shred and How to Shred It (Joe Roberto) first appeared on EndGame Public Relations.
This week we’re joined by an honest-to-goodness double agent. It’s true. Double Agent Derek Meister is with the Geek Squad, a service that provides technology solutions for consumers through Best Buy’s retail stores. He joins us to talk about must-have technology for different types of small business owners. If you’re anything […]
The post Startup BizCast #59 – Tech Gadgets for Small Business Owners (Derek Meister) first appeared on EndGame Public Relations.
I’m back! After a one week hiatus, Startup BizCast returns for episode 58. This show ran a touch long, due to having listener feedback and a longish interview. Both were so good, however, that I just couldn’t chop any more out. So … the show is 15 seconds longer than my […]
The post Startup BizCast #58 – Warming Your Cold Calls (Sam Richter) first appeared on EndGame Public Relations.
On this week’s episode, we’re talking about small business owners who also happen to be stay-at-home moms. My guest and her partner call them “Mompreneurs”. These moms are running service or product businesses as a source of secondary or even primary income for their household, and they’re balancing it with taking care of the kids. […]
The post Startup BizCast #57 – Small Business Moms (Pat Cobe) first appeared on EndGame Public Relations.
I didn’t really know what to call this abbreviated episode, but it came to me as I was reading a story about the White House needing to apologize to the Premier of Italy after they released a less-than-flattering biography about him. I decided to talk about tips to help you avoid mistakes with email […]
The post Startup BizCast #56 – Avoiding Email Blunders (Steve Mullen) first appeared on EndGame Public Relations.
I can’t help but laugh when I hear the words “Office Space”, because I love the classic movie of that name. But, this week’s episode has nothing to do with that great flick. This week we’re talking about how to find office space for your small business. Whether you’re leasing space for […]
The post Startup BizCast #55 – Office Space for your Small Business (Chris Desloge) first appeared on EndGame Public Relations.
Imagine the worst happens with your business — perhaps one of your employees is caught trafficking goods from your warehouse, or one of your products is tainted and makes a whole flock of people sick. What would you do to handle the crisis? Having a crisis plan in advance can help. In this episode of […]
The post Startup BizCast #54 – Crisis Planning and Communication (Steve Mullen) first appeared on EndGame Public Relations.
Sorry for the tardiness of this episode. I have one correction right off the top: There is no Recommended Reading feature on the blog this week. Sadly, I lost my list of links and simply don’t have time to look them up! Apologies! And now … on with the show! Between insane fuel prices and […]
The post Startup BizCast #53 – Greening Your Small Business (Tish Kashani) first appeared on EndGame Public Relations.
Thus far on Startup BizCast, we’ve talked about marketing, advertising, PR and even logo production. In this episode, we’re going to talk about techniques that use all of the above and more. Branding strategies use an across-the-board approach to create a feeling in the customer (or potential customer) about your business. Our guest is Dave […]
The post Startup BizCast #52 – Branding your Small Business (Dave Martin) first appeared on EndGame Public Relations.
I’ve talked a lot on this podcast about how to make your business blog work for you, but what about using other people’s blogs to promote your business? That’s this week’s topic on Startup BizCast. I go solo to talk about what a successful blogger relations campaign can do for you, and give some tips […]
The post Startup BizCast #51 – Blogger Relations (Steve Mullen) first appeared on EndGame Public Relations.
I’m celebrating! Startup BizCast is not only celebrating its 50th episode this week, it’s also turning one year old! The premier of the small business advice podcast was on May 30, 2007. To mark this dual occasion, I’m doing the following: 1) I’m introducing the new Startup BizCast theme music and produced open. The music […]
The post Startup BizCast #50 – The Best of the First Year first appeared on EndGame Public Relations.
The idea of using social networking to promote your small business has come up a number of times on this podcast, and in this episode we’ll get some specific tips on using one of the most popular sites for business — Facebook. John Blown of 6s Marketing, an Internet marketing firm, is this week’s guest […]
The post Startup BizCast #49 – Facebook for Small Businesses (John Blown) first appeared on EndGame Public Relations.
During the Great Depression of the 1930s a large portion of the world’s population suffered as inflation ran wild and unemployment reached epidemic proportions. But, there was a group of people and companies that actually flourished during the depression, thanks to smart and innovative thinking. With the weak economy nowadays, we can learn a great […]
The post Startup BizCast #48 – Great Depression Millionaires (Laura Posey) first appeared on EndGame Public Relations.
I was racking my about the topic of this week’s Startup BizCast, when Casey Quinlan came along. She suggested talking about business storytelling … and I think it’s a great idea. My guest this week is Casey, who is the owner of Mighty Casey Media. She says if I have to put her “in a […]
The post Startup BizCast #47 – Business Storytelling (Casey Quinlan) first appeared on EndGame Public Relations.
I’ve had a lot of “firsts” on this show recently. Just a couple of weeks back I had a co-host for the first time. This week, in episode 46, I have two guests at the same time! Jimmy Vee and Travis Miller are co-authors of the book “Gravitational Marketing: The Science of Attracting Customers”. They […]
The post Startup BizCast #46 – Attracting Customers (Jimmy Vee and Travis Miller) first appeared on EndGame Public Relations.
It’s time to hear from the winner! This week I interview Grant Mucha, the lucky winner of the Startup BizCast Small Business Week Contest. He was selected next week and wins about $2,000 worth of prizes. In episode 45, I talk with him about his business, Degrama, and how he became a small business owner. […]
The post Startup BizCast #45 – Small Business Contest Winner (Grant Mucha) first appeared on EndGame Public Relations.
This is a very special episode of Startup BizCast. Not only is it finally time to announce the winners of the Startup BizCast Small Business Week Contest, I brought in a co-host to help me with it. Plus, we get to talk about advice from our listeners! In this episode I team up with my […]
The post Startup BizCast #44 – Contest Winner Announcement and Listener Advice (with co-host) first appeared on EndGame Public Relations.
Corporate Philanthropy is simply “good works” on a slightly larger scale. Instead of an individual volunteering time or money to a local nonprofit or helping a neighbor, it’s the weight of an entire company moving toward the goal of helping the community. This week’s guest on Startup BizCast is Ami Kassar of credit card company […]
The post Startup BizCast #43 – Corporate Philanthropy (Ami Kassar) first appeared on EndGame Public Relations.
I’ve been talking a lot about U.S. Small Business Week lately, in relation to the Startup BizCast Small Business Week Contest. This week my guest will give us some details on when Small Business Week got started, why it’s important, and what will be going on that week to celebrate entrepreneurship. My guest is Jack […]
The post Startup BizCast #42 – National Small Business Week Preview (Jack Bienko) first appeared on EndGame Public Relations.
In this week’s Startup BizCast, we’re talking once again about how to get your small business website to rank higher on the search rankings. We’ve talked about news release distribution, and this week the topic is article distribution. The two have some similarities. Mainly, the goal is the same — building incoming links to your […]
The post Startup BizCast #41 – Article Distribution for SEO (Jim Baldwin) first appeared on EndGame Public Relations.
Ever feel like you run around all day putting out business-related fires? Feel like you’re chasing your tail? Feel like you’re in a game of whack-a-mole? See where I’m going? Sam Carpenter, CEO of telephone answering service Centratel says all of those statements applied to him. He was working 100 hours a week and not […]
The post Startup BizCast #40 – Work the System (Sam Carpenter) and Contest Details first appeared on EndGame Public Relations.
Just about everyone has stopped denying it. The U.S. economy is at the very least souring, and could already be in a recession. As small business owners, we need to be particularly sensitive to changes in the economy because, generally speaking, our businesses are rather fragile. This week’s guest on Startup BizCast is Jody Keenan, […]
The post Startup BizCast #39 – Advice for the Weak Economy from the SBA (Jody Keenan) first appeared on EndGame Public Relations.
There’s not much that’s more important in small business management than figuring out how much to charge for the products and services you offer. According to this week’s guest, however, there needs to be a system involved in setting those prices, and the best price for a small business owner is not always the lowest […]
The post Startup BizCast #38 – Pricing Your Small Business Products and Services (Per Sjofors) first appeared on EndGame Public Relations.
Most small businesses, with the exception of highly funded dot-coms, start their lives with the owner doing everything. That “everything” includes taking care of the computers. But, as the business grows, that job may become too big, particularly when you consider all of the other things a small business owner has to deal with. That’s […]
The post Startup BizCast #37 – IT for your Small Business (Eric Johnson) first appeared on EndGame Public Relations.
It’s less than two months from the due date for your 2007 tax forms. Does that panic you? It shouldn’t really, but your 2007 taxes should be something that’s on your mind. Last week we spoke with tax and financial advisor June Walker about deductions and how to find a tax professional. In this week’s […]
The post Startup BizCast #36 – Small Business Taxes Pt. 2 (June Walker) first appeared on EndGame Public Relations.
Tax season is quickly creeping up on us. Personally, I haven’t done anything about getting my tax information in order, but I am at least THINKING about it! Because it’s that season, I wanted to make sure you all get a heavy dose of advice about taxes for your small business. So, I’ve decided produce […]
The post Startup BizCast #35 – Small Business Taxes Pt. 1 (June Walker) first appeared on EndGame Public Relations.
In this episode, I had the great pleasure of interviewing Corporate and CEO Blogging and Social Media Consultant Debbie Weil, who was not only a wealth of knowledge, but was also nice enough to be patient while I recovered from a coughing fit during the interview! Debbie talked about her claim that 2008 is the […]
The post Startup BizCast #34 – The Year of the Corporate Blog (Debbie Weil) first appeared on EndGame Public Relations.
Ever wonder how news outlets decide what to report and what not to report on? In this episode of Startup BizCast I go solo, and try to give you an explanation, as well as some tips to beef up the newsworthiness of your news release or story idea. I didn’t mention this in the episode, […]
The post Startup BizCast #33 – What is News? (Steve Mullen) first appeared on EndGame Public Relations.
Most experts agree the United States is in an economic downturn, mostly as the result of the subprime lending fiasco. Whether you think we’re about to go into a recession, are already in a recession, or will never reach recession status, it’s safe to say that small businesses will have to change their tactics. My […]
The post Startup BizCast #32 – Marketing During a Recession (Shama Hyder) first appeared on EndGame Public Relations.
There’s little doubt that women are succeeding in the world of small business. Women-owned startups are popping up at twice the rate of those owned by men. And, nine out of ten female entrepreneurs plan to expand their business. My guest this week is Susan Wilson Solovic, co-founder, CEO, and chairman of the first video […]
The post Startup Bizcast #31 – Women in Small Business (Susan Wilson Solovic) first appeared on EndGame Public Relations.
Partnerships are a big part of small business ownership, mainly because we can’t do everything ourselves. And, whether those partnerships are alliances between supplier and retailer, or two people who agree to run a business together, it’s critical to make sure you have a solid agreement in place. The reason for this is that without […]
The post Startup BizCast #30 – When Business Partnerships Go Bad (Joy Butler) first appeared on EndGame Public Relations.
Happy 2008 everyone! Individuals have New Year’s resolutions, and your business should too! In this episode, I run through a few suggestions and ask for your help! If you have suggestions for Small Business New Year’s Resolutions, please shoot me a voicemail at 206-984-0860 or send me an email at info@startupbizcast.com. I’ll play the audio […]
The post Startup BizCast #29 – New Year’s Resolutions (Steve Mullen) first appeared on EndGame Public Relations.
Have you ever been so ridiculously busy dealing with the smaller details of your business (scheduling, record keeping, etc.) that you have no idea how you’re going to get it all done? Surely it’s happened to us all. But, does it seem to happen to you frequently? If so, you may be a perfect candidate […]
The post Startup BizCast #28 – Virtual Assistants for Your Small Business (Tracey Lawton) first appeared on EndGame Public Relations.
What’s going to happen to your business if a customer sues and wins? If your business is a simple sole proprietorship, they could take everything … including your house, car, and personal bank account. Scary? For sure. That’s why separating your personal assets from your business assets is so important. Forming a corporation helps solve […]
The post Startup BizCast #27 – How to Form an LLC (John Meyer) first appeared on EndGame Public Relations.
Everyone makes mistakes. But, what if you could be given a “heads up” about those mistakes before they happen? While I can’t stand in your office and hold up a sign warning of impending doom, I do have some help this week. My guest in this episode is Nathaniel Stevens, President and Founder of online […]
The post Startup BizCast #26 – Local Marketing Mistakes (Nathaniel Stevens) first appeared on EndGame Public Relations.
Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: Podcasting, blogging, and social networks are just a few of many new ways to promote your small business that just a few years ago didn’t exist. This week on Startup BizCast I go without a net and without an […]
The post Startup BizCast #25 – Small Business Podcasts (Steve Mullen) first appeared on EndGame Public Relations.
Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Pickle SHOW NOTES: Small business owners, myself included, have a bad habit of getting so busy doing the actual work that pays the bills, that we don’t plan for the future. Having a clear business plan is a definite plus for anyone […]
The post Startup BizCast #24 – A Business Plan for your Small Business (Gary Harpst) first appeared on EndGame Public Relations.
Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Pickle SHOW NOTES: What’s going to happen to your small business if all of your computer files go “POOF”? With computer storing nearly all of our information these days, it’s more important than ever to have a way to back up your […]
The post Startup BizCast #23 – Backing Up Your Small Business Data (David Friend) first appeared on EndGame Public Relations.
Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: There are a dizzying array of telephone options for small business owners these days, particularly compared to just a few years ago. From traditional phone service, to individual cell phones, to Skype and Voice over IP, it can get […]
The post Startup BizCast #22 – Voice over IP for your Small Business (Bruce Chatterley) first appeared on EndGame Public Relations.
Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: First off … Happy Halloween!!! As you formulate plans to promote your small business, you may consider advertising. Unfortunately the advertising landscape is overcrowded and, sometimes, too expensive. If you’re coming to these conclusions, you might look into alternative […]
The post Startup BizCast #21 – Alternative Advertising (Mike Brown) first appeared on EndGame Public Relations.
Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: When you meet someone new and try to describe your small business, do you fumble around? Do you feel like you’re not really impressing them? What you need is a pre-prepared elevator speech. An elevator speech is a short […]
The post Startup BizCast #20 – Your Small Business Elevator Speech (Jan Wallen) first appeared on EndGame Public Relations.
Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: In this episode, we’re talking graphics. A first impression is important in business, and when you have a small business it’s absolutely critical. A great business logo can let people know you have a professional operation. My guest this […]
The post Startup BizCast #19 – Small Business Logos (Rob Marsh) first appeared on EndGame Public Relations.
In this episode of Startup BizCast, the small business advice podcast that’s shorter than your coffee break, it’s time to discuss when you SHOULDN’T start a small business. I give my top five reasons for not making the big leap. Hopefully no one will take this as me being negative. Small business ownership is wonderful […]
The post Startup BizCast #18 – When Not to Start a Small Business (Steve Mullen) first appeared on EndGame Public Relations.
Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: In this episode of the small business podcast that’s shorter than your coffee break, we talk about etiquette. It’s not how to use your silverware or hold a teacup, but rather EMAIL etiquette. With email being used as a […]
The post Startup BizCast #17 – Business Email Etiquette (Judith Kallos) first appeared on EndGame Public Relations.
Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: Startup BizCast is back, after a one week break that was necessitated by my client load from EndGame Public Relations. In this week’s episode, I go solo to give 10 tips to help small business owners who are fortunate […]
The post Startup BizCast #16 – 10 Tips for Television News Interviews (Steve Mullen) first appeared on EndGame Public Relations.
Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: We’ve talked about search engine optimization on this podcast before, but there’s a search engine function that might even be more useful to businesses that sell products or services only in a specific area. Local search can give search […]
The post Startup BizCast #15 – Using Local Search with your Small Business (Laurie Baldwin) first appeared on EndGame Public Relations.
Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: In small business you can’t just rest on your laurels once you’ve built a successful organization. It’s best to make moves that will help it continue to grow. This growth can take a number of forms, including expansion to […]
The post Startup BizCast #14 – How to Franchise Your Small Business (Rod Gardner) first appeared on EndGame Public Relations.
There have been Startup BizCast episodes about how to distribute online news releases for your small business, and how to work toward getting television news coverage, but we’ve not discussed how to actually write a small business news release. This week I’m rectifying that problem! In episode 13, I go solo (i.e. with no interview) […]
The post Startup BizCast #13 – How to Write a News Release (Steve Mullen) first appeared on EndGame Public Relations.
Like it or not, as a small business owner you are in sales. No matter what type of business you own, you need to use sales tactics on a daily basis. In this episode, we’re joined by Bill Caskey. Bill is the founder of professional sales training company Caskey Training, and co-host of the Advanced […]
The post Startup BizCast #12 – Selling Yourself and Your Small Business (Bill Caskey) first appeared on EndGame Public Relations.
I’m on vacation, but the show goes on! In this solo episode, I give five tips on improving your site’s search rankings. To give you a preview (taking a suggestion from a comment on this blog), here are the tips: 1) Write good page titles 2) Maintain your website 3) Blog 4) Gather links 5) […]
The post Startup BizCast #11 – Five Simple SEO Tips for Small Businesses (Steve Mullen) first appeared on EndGame Public Relations.
Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Alley SHOW NOTES: Happy 10th show to Startup BizCast! In episode 10 of the small business advice podcast that’s shorter than your coffee break, we talk about knowing when it’s time to strike out on your own. If you’ve ever thought about […]
The post Startup BizCast #10 – When to Quit Your Day Job (Jonathan Phillips) first appeared on EndGame Public Relations.
Get each episode as it’s published: RSS – iTunes – Blubrry – Podcast Pickle SHOW NOTES: Getting television news coverage for you or your small business can give your company a big boost, because the TV station is giving you a third party endorsement as an expert in your field. While most business owners understand […]
The post Startup BizCast #9 – TV News Coverage for your Small Business (Jennifer Wishon) first appeared on EndGame Public Relations.
I was recently told by an acquaintance that RSS feeds have been explained to him a number of times, but despite that he still doesn’t understand the technology. This isn’t the first time I’ve heard this. RSS, or Really Simple Syndication, is a great tool for small business owners to get the word out about […]
The post Startup BizCast #8 – Small Businesses and RSS Feeds (Steve Mullen) first appeared on EndGame Public Relations.
I talked in episode #5 about the best places to distribute your online news release. Now it’s time to talk about how to structure your release and how NOT to structure your release, so you get the most bang for your buck. As I mentioned in my episode preview, I hadn’t planned to talk about […]
The post Startup BizCast #7 – Online News Release Tips from PRWeb (Jiyan Wei) first appeared on EndGame Public Relations.