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What if the best content strategy wasn’t about doing more...
but about capturing what’s already happening in your most brilliant moments?

If you’ve ever said, “I’m just too busy running my business to show up online,” this episode is your wake-up call.

Here's a quiet truth most expert entrepreneurs miss: your most powerful content is already happening inside your workday, you’re just not capturing it.

In this candid, mindset-shifting episode:

• Why your packed calendar is actually a goldmine of content
• The simple 3-minute habit that rewires how you show up on camera
• How to turn everyday client work into trust-building, authority-boosting video—without adding a single thing to your to-do list

We're dismantling the myth that content creation requires more time, more effort, or a perfectly scripted persona - and shows you how to market like an expert, not a performer.

💡 What You’ll Learn:

• The real reason you feel behind on marketing (it’s not time—it’s the model)
• The “mic drop moment” method to capture content while you work
• A mindset reset to make visibility feel natural, not performative
• How Zoom recordings can become your most abundant marketing assets

▶️ Want to go deeper on creating trust-building content?
Watch the next video in the series and learn the 5 trust-building videos every expert needs (but no one's making).

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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If you’ve ever poured money into a lead-gen campaign that delivered nothing but frustration, you’re not alone. In this episode, Brad Powell breaks down why high-volume marketing tactics consistently fail for expert businesses — and what to do instead.

You’ll learn how to shift from traffic marketing to trust marketing, so your best clients find you, believe you, and buy from you — without chasing cold leads.

What You’ll Learn:

• Why high-volume “traffic” campaigns kill trust (and how to fix it)
• The simple spectrum that shows whether your marketing is aligned with your offer
• The difference between quantity leads and quality relationships
• The one content asset that keeps working for you — even when you’re not
• How to close the “trust gap” so buyers come ready to say yes

Mic Drop Truth:

You don’t have a lead problem. You have a trust problem.

Listen next:

👉 Episode #202: The 5 Trust-Building Videos Every Expert Needs
(But No One’s Making)

Resources:

Get my Free Trust Signals Checklist

🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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Does video really work for getting high-ticket clients? In this episode, I share how one YouTube video brought me my dream client — an executive coach earning multiple six figures — before we ever even met.

You’ll see how trust-driven video marketing turns strangers into ready-to-buy clients by building familiarity and authority before the first sales call.

🎥 Learn how to:
✅ Use video to attract your ideal clients effortlessly
✅ Build trust and connection that closes deals without selling
✅ Create simple, repeatable videos that work while you sleep

If you’re an expert entrepreneur, consultant, or high-end service provider who wants to grow your brand without becoming fuel for the content machine, this one’s for you.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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After 200 podcast episodes, I’ve learned a simple truth:
👉 More content does not equal more trust.

In this episode, I’m breaking down the biggest lessons from 200 episodes—what changed, what didn’t work, and what actually builds trust online when you’re an expert entrepreneur.

If you’ve been stuck on the content treadmill—posting more, chasing reach, trying to “play the algorithm”—this episode is for you. Because the secret to visibility isn’t about showing up everywhere. It’s about showing up differently.

Here’s what you’ll learn:

• Why I stopped inviting guests
• What took 200 episodes to figure out
• Naming the Monster
• The Real Promise
• Why Chat GPT became my best co-host
• What Changed, What Worked (And What Didn't)
• How AI can reveal the real you

💡 The takeaway? You don’t need to scale content. You need to scale trust.

🔔 If you’re ready to stop feeding the content machine and start building a visibility strategy that feels human, subscribe here:

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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Pamela Slim has spent decades helping entrepreneurs grow businesses rooted in their expertise. But in today’s noisy online world, even experts struggle to break through.

In this episode I break down one of Pamela’s short-form videos to see if how well her short form video really works.

👉 Does her video stand out—or will it blend in? Stick around to find out what’s working, what’s missing, and what she could do to truly shine.

In a recent video, she shared her “secret weapon” for regaining focus: a practice she calls Stop, Drop, and Organize.

It’s not flashy. It’s not complicated. But it’s deeply human, and instantly relatable.

I'm breaking down what makes her message resonate so strongly…

and how with just a little more packaging, it could go from helpful to unforgettable.

What you’ll learn in this episode:

• The #1 mistake even seasoned experts make on camera
• How to turn your lived experience into trust-building content
• A simple way to stand out without becoming a content performer

💡 Here’s the Mic Drop Truth: The world doesn’t need more content—it needs your voice front and center.

So, what do you think? Does Pamela’s video stand out… or will it blend in?

📩 Want me to review your video in a future episode? Send me a DM.

🎁 Free resource: Trust Signal Framework

Pamela Slim's Episode 127. Lighting Your Beacon

Episode 202. The 5 Trust Building Videos Every Expert Needs

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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🚗 A dead car battery. No phone. And an unexpected lesson in branding.

This week, something happened to my girlfriend that reminded me why some brands stick in your mind… while others fade into the noise.

Here’s what I mean:

Your brand doesn’t stand out because of your logo, your colors, or even your marketing funnel.

It stands out because of how it makes people feel.

And in this episode, I’m sharing a short, true story that proves it, plus a simple way you can create those unforgettable moments in your own business.

If you’ve been looking for a way to connect with your audience that actually builds trust (instead of just more content for the algorithm)… this one’s for you.

Because when your brand earns real trust, everything else gets easier.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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💡 Want the free download?
Get my Video-First Trust Signal Framework PDF and start creating videos that turn attention into trust:
👉 https://awesomevideomakers.com/wp-content/uploads/2025/08/The-Relatability-Framework-Worksheet.pdf

If you’re an expert entrepreneur or service-based business owner, here’s the Mic Drop Truth:
People don’t buy from the best brand. They buy from the brand they trust.

In this episode of The Standout Business Show, I’ll show you five simple types of videos that instantly build trust and buying confidence with your future clients—without chasing trends or performing for the algorithm.

🎥 The 5 Video Types That Send Powerful Trust Signals:

• Clarity Videos – “Here’s what we believe. Here’s how we help.”
• Proof Videos – “Here’s what working with us looks like.”
• Presence Videos – “Here’s who you’ll be talking to.”
• Transparency Videos – “Here’s what others won’t show you.”
• Relatability Videos – “Here’s who I really am.”

When you send the right trust signals, your next client already feels like they know you—before they ever book a call.

⏱ What You’ll Learn in This Episode:
0:00 – Why trust is the new currency in marketing
1:32 – The Video-First Trust Signal Framework
3:50 – Clarity Videos: Cut through the fog
6:35 – Proof Videos: Stories that convert
9:06 – Presence Videos: Meet them before they meet you
10:38 – Transparency Videos: The open kitchen of your brand
13:19 – Relatability Videos: Raw is rare (and rare builds trust)
15:46 – How to choose your first trust-building video

If you’re ready to stop chasing attention and start building trust, hit subscribe and grab the free framework to create your first trust-building video this week.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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This week we’re diving into the one marketing skill most expert businesses are still ignoring…

👉 And it’s not ads.

👉 It’s not shouting louder or going viral.

It’s showing up in a way that others won't on video so you become the most known and trusted brand in your field.

In this episode of The Standout Business Show, I sit down with bestselling author and trust-building trailblazer Marcus Sheridan—the author of They Ask, You Answer and Endless Customers—to unpack why the future of marketing isn’t about louder content... it’s about radical transparency and human connection.

We dive into:
✅ Why 82% of all internet traffic being video is your wake-up call
✅ The single habit that separates the top 5% of businesses from the 95%
✅ How showing what others won’t (on video) gives you an unbeatable edge
✅ The "self-service revolution" that's rewriting how customers buy
✅ Why becoming your own media company isn’t optional anymore

Marcus doesn’t just preach content strategy—he built the fastest-growing pool company in the U.S. by showing everything his competitors were afraid to reveal.

If you're an expert, consultant, or service provider trying to grow your business in a crowded market… this conversation will change how you think about marketing forever.

Stay until the end for the #1 question Marcus asks every business owner about their content—and why it might be the most profitable question you ever answer.

Resources:

Connect with Marcus Sheridan

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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What if the thing you’re avoiding on camera… is exactly what your audience needs to see?

In this episode, I’m unpacking the one skill most expert entrepreneurs overlook when they’re trying to be “good on video.”
And to start? We’re looking at Mel Robbins—no makeup, no script, no production. Just presence.
And over a million people watched.

Because being polished isn’t what builds trust.
Being relatable does.

You’ll learn:
✅ Why “professional” is not the same as powerful
✅ What makes videos memorable (even without the gear)
✅ 3 actionable tips to show up more human—without trying harder

If you’ve ever said “I’m just not good on camera,” this episode will shift how you show up—and why your presence is your most valuable marketing asset.

📌 Subscribe on Youtube to watch the video clip examples & for more episodes on how to build a brand that breaks through the sea of shameless.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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You don’t need to go viral.

You don’t need a trending sound, a big production budget, or a complicated funnel strategy.

Because the most powerful way to grow demand for your business?

👉 It’s one honest, human conversation at a time.

In this episode, I’ll show you why trust, not reach, is the foundation of a standout personal brand — and how short-form video can amplify the trust you’re already building behind closed doors.

Whether you’re on a call with a client, answering a common question, or sharing your take on something that matters — those real moments are your most valuable content assets.

And if you're thinking:
“I’m not sure I’m ready to be the face of my brand…”
“I don’t have time to create new content every day…”

This episode is for you.

You’ll learn:

• Why scaling your content won’t help if you’re not scaling trust
• How to turn everyday conversations into powerful marketing assets
• Why you don’t need to be a performer — just a professional who listens well
• How expert entrepreneurs are earning attention without the content machine

🎯 Belief Shift:
You don’t need more content.
You need more conviction.
And the simplest way to build it — is to let people see you doing what you do best.

This is your permission to stop performing and start showing up.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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What if the real reason your content isn’t landing has nothing to do with the algorithm—and everything to do with how you’re showing up?

In this episode of The Standout Business Show, we break down the attention revolution happening right now—and what expert entrepreneurs can learn from a surprising source: a grassroots political campaign in New York City.

Zohran Mamdani didn’t have a massive budget, party backing, or name recognition. But he crushed his opponent—a former governor—by doing one thing most expert brands aren’t doing: earning attention instead of buying it.

Inside this episode, you’ll learn:

• Why traditional visibility strategies are failing
• How to use short-form video the way it’s meant to work
• The power of platform-native storytelling (and how to apply it to your brand)
• The simplest format you can borrow from Mamdani’s campaign right now
• Why listening is the most underrated marketing strategy today

This isn’t about politics. It’s about learning how attention actually works today—and using that to position your expertise in a way that breaks through the noise.

🎙 Plus, hear the powerful “man-on-the-street” clip that helped turn Mamdani’s campaign into a viral movement—and how you can apply the same principle to your own message.

📍Whether you’re building your authority on LinkedIn or looking for your next high-value client, this episode will help you rethink the way you show up… and how to make people actually care.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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If your content isn’t getting traction—if you’re posting regularly but still feel invisible—this episode is for you.

Please Note: This opens with me showing an 8mm home movie clip sharing a childhood hockey story that perfectly captures the chaos of today’s content marketing landscape: everyone chasing the same puck, saying the same thing, and getting nowhere.

You've got to watch the video version on youtube to fully appreciate this!!

What can you expect in this episode? You're about to learn:

• Why being helpful isn’t enough to make you memorable
• The 4 ways expert entrepreneurs create standout moments that build real trust
• Why myth-busting could be your most powerful content move
• How to make your audience feel like you're speaking just to them
• How your story can sell—without the sleaze

You’ll hear Mic Drop Moments from past guests like Andrea Merrill, Scott Wozniak, and Rich Brooks—each offering a fresh way to break through the noise without feeding the content machine.

✅ This episode is part 3 in our series on ditching the content machine—so if you missed the first two, be sure to go back and check out:
Ep 1: Why “Posting More” Won’t Make You Visible
Ep 2: Your Expertise Is Enough: Why Being Yourself Builds More Trust Than Trends

🎧 Hit follow and don’t miss next week’s episode:
“Your Message Isn’t Boring—It’s Just Not Sticky Yet”

Past guests featured in this episode:

169: Turn every speaking engagement into a $hit-ton of money - with Andrea Merrill

1. Is your brand legendary? - with Scott Wozniak

2. What makes your business remarkable? - with Rich Brooks

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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What's the one thing that you’re really good at?

What are the moments when you're in your zone of genius?

What’s your angle of mastery, your point of view, the insights that you have that you’ve learned from your years of experience?

These are the things that you not only want to communicate in your marketing, but you want to find & document the moments when these are already happening.

In this episode, I’ll show you:

• Why the traditional content playbook doesn’t work for expert service providers
• The 4 mindset shifts you need to break free from the content machine
• Real-world examples of leaders who show up with authenticity and win
• My 3-part Standout Moments Framework that lets you grow visibility without selling your soul

🔥 Plus: I’ll reveal the #1 mindset shift that’s helped my clients turn quiet authority into magnetic visibility—without posting every day or trying to go viral.

🎧 Listen up to reclaim your voice, your time, and your impact.
And remember—visibility isn’t about doing more.
It’s about showing up like the leader you already are.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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✨ Ready to stand out — without feeding the content machine?
👉 Book your free ‘Standout on Video’ call → https://standoutcall.com

You’ve heard the advice a thousand times:
Post daily. Be everywhere. Make more content. Stay “top of mind.”

But here’s the truth:
Posting more won’t make you more visible.
It’ll make you more exhausted.

In this kickoff episode of the new season of The Standout Business Show, we’re busting one of the biggest myths in content marketing—that quantity leads to clients.

You’ll learn:

• Why the “content machine” is burning out brilliant experts
• The 3 shifts that get you noticed without becoming a full-time marketer
• A smarter way to attract clients by showing up in your zone of genius

This episode kicks off our new series for expert entrepreneurs ready to build trust at scale… without feeding the algorithm.

👀 If you’ve ever thought “I’m doing everything right… so why is no one seeing me?”—this one’s for you.

🎧 Tune in now—and get ready to reclaim your visibility, your time, and your voice.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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The internet’s louder than ever.

But real experts — the ones who’ve built trust, results, and reputation offline — are getting drowned out by the content machine.

If you’ve ever thought:
“I know I’m great at what I do. But online? I feel invisible… or like I have to perform to be seen.”

This new season of The Standout Business Show is for you.

In this kickoff episode, I’m sharing:
✅ Why I’m shifting the show’s focus this season
✅ The common struggles I hear from expert entrepreneurs (that most content advice ignores)
✅ How to build visibility and demand — without feeding the content machine
✅ What you can expect in this new season: Less Hustle, More Mojo

Because becoming unforgettable doesn’t take more hustle.
It takes more mojo — and a smarter way to show up.

🎧 If this resonates — share this episode with a fellow expert who’s ready to ditch the content machine and reclaim their business mojo.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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We’ve all heard it:

“Vertical video performs best on mobile.”
“More screen space = more attention.”
“That’s what everyone’s doing on TikTok, so it must work on LinkedIn too... right?”

Well, not so fast.

In this episode of The Standout Business Show, I’m breaking down a $140,000 ad experiment that might completely flip your video strategy on its head.

LinkedIn ad expert AJ Wilcox and video producer Chandler Quinton ran controlled A/B tests across vertical, square, and horizontal video formats — and the results?
Let’s just say vertical isn’t the star of the show.

We’re diving into:

• The surprising format that outperformed all others (yes, even on mobile!)
• Why horizontal video might actually help you stand out as an expert on LinkedIn
• The design psychology and behavior cues that affect content performance
• How to repurpose your most valuable video content for maximum impact
• And why following video trends can sometimes damage your authority

Resources

If you’ve been stuck repurposing content in formats that aren’t delivering — or chasing trends that don’t align with how you want to show up — this episode is your permission to do things differently (and smarter).

🎯 Want help showing up with content that actually builds your authority?
Book a free video brand assessment at micdrop.video — and let’s make your next video unforgettable.

Is Vertical Video Best? Here's the full episode from The LinkedIn Ads Show podcast with AJ Wilcox & Chandler Quentin

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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If you want to stand out, you can’t follow the rules of mainstream marketing.

We’ve all been told that you need to be a more polished, performative, camera ready version of yourself… before you can show up.

I think that’s wrong—and I’m going to show you why. You don’t need to be “camera ready” to start showing up, you need a new way to be seen.

In this episode of The Standout Business Show, we're breaking down one of the biggest myths holding expert entrepreneurs back from building visibility

—and revealing why being yourself might be the most powerful content strategy you’ve never fully embraced.

If you’ve ever said:

– “I’m not great on camera”

– “I don’t like how I look or sound”

– “I’m not sure I’m cut out for video”

…this episode will reframe everything.

We’ll talk about:

– The hidden belief holding most experts back from visibility

– Why scripting, prepping, and performing often make things worse

– How to unlock your real presence and turn it into magnetic video content

– The truth about where confidence really comes from (hint: it’s not perfection)

This is the shift from “I hope I’m doing this right” to “Oh wow, that’s me—and it works.”

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up in your zone of genius—with clarity, confidence, and the right content—your ideal clients won't just notice you.

They'll choose you.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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Before anyone buys from you, they need to believe.

Not just in your offer—but in themselves, their problem, the possibility of change, and the method you use to get them there.

That’s the idea behind the Chain of Beliefs—a simple but powerful framework that can turn your videos, your content, and your messaging into a client-converting machine.

In this episode of The Standout Business Show, I’m pulling back the curtain and showing you exactly how I applied the Chain of Beliefs to my own offer—Mic Drop Moments—with the help of my CMO-in-your-pocket (aka ChatGPT).

Here’s what you’ll learn:

• What the Chain of Beliefs is—and why it’s the key to marketing that actually works
• The 5 belief categories your audience must adopt before they’ll say yes
• A behind-the-scenes look at how I identified my audience’s belief gaps
• How you can use this same framework to clarify your content strategy and guide your audience toward buying

If you’ve ever felt like your content is scattered, or your audience just isn’t “getting it,” this episode will give you the clarity you’ve been missing.

🎧 Tune in and learn how to build the belief bridge between where your audience is now—and where they need to be to work with you.

Resources

Past episodes mentioned:

Episode 186: “5 Signs That You’re the Best at What You Do—But Still Getting Overlooked”

Episode 183: “The Content Marketing Myth: Why More Content ≠ More Clients”

Episode 185: “How to Use Video to Sell Your Expertise”

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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When the economy gets shaky, most business owners go into hiding — cutting back, pulling in, and hoping to ride it out.

But here's the thing about holding back:
👉 Shrinking is a choice. And right now, it’s the riskiest one you can make.

Instead of retreating, this is your moment to stand out — to get visible, build trust, and become the expert your audience turns to.

In this episode you’ll learn:

✅ Why downturns are actually prime time for bold positioning
✅ The 3 visibility pillars that will future-proof your business
✅ A real-world story of a client who grew during a crisis by showing up differently
✅ How to “draft” off trusted leaders in your space (and borrow their authority)
✅ Why now is the best time to say what others won’t and show what others don’t

If you’ve been feeling uncertain about how to market your expertise in a noisy, nervous world — this episode is your wake-up call.

🎧 Hit play and take the first step toward standing out, even in a downturn.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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What if you could have a personal coach guiding you step-by-step through creating short-form videos—just like you’re working with me 1-1?

That’s exactly what I’ve built with my custom Mic Drop Coach GPT, trained specifically to coach you through my Mic Drop Moments method.

In this episode, I’m giving you an exclusive look behind the scenes of how this AI-driven coaching tool works, and how it’s revolutionizing the way people create content. I’ll walk you through a live example of how the custom GPT prompts and coaches you through every stage of making impactful, high-performing videos—no more guesswork, no more stress.

Tune in to see how this custom-built AI is making video creation faster, easier, and more effective than ever—and how you can start leveraging it to create content that truly stands out.

If you’ve been struggling with creating videos that feel authentic, engaging, and impactful, this episode is for you. Get ready to experience the future of video marketing.

Plus, I’m inviting a few listeners to join the beta test and offer feedback on this new tool! If you're interested in being part of the beta test, reach out and let's make video creation easier for you!

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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What if the key to standing out wasn’t about doing things better than your competitors, but about focusing on what they’re not doing at all?

In this episode, I’m sharing a personal story from my college swimming days where trying too hard to beat the competition led me to make a costly mistake—and a crucial lesson in marketing strategy.

You’ll hear about reverse benchmarking, a concept from U.K. marketer Rory Sutherland, and how it helped one restaurant redefine their service by focusing on what others were neglecting. Instead of copying what others were doing best, they leaned into what wasn’t being done—and turned it into their competitive advantage.

I’ll also share how I’ve applied this strategy to Mic Drop Moments, my video marketing service, to serve clients who are being underserved by the market. This approach has allowed me to carve out a unique space in a crowded industry and help clients get visible without competing on the same tired strategies.

So if you’re tired of following the herd and want a more strategic way to stand out, this episode will give you a fresh perspective on how to rethink your approach and make your competition irrelevant.

Resources

Build your brand on social media effortlessly: Learn more about Mic Drop Moments

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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Are you stuck in the daily grind of "What should I post today?" In this solo episode, I share why I believe a short-form video series—not just random content—is the next big thing in building audience and authority.

Drawing inspiration from movie theater serials, Nas Daily, Pat Flynn’s latest YouTube experiment, and even the classic Will It Blend? videos, I break down how series-based content creates consistency, curiosity, and binge-worthy value for your audience.

You'll hear:

• Why most content creation burns people out—and how to fix it
• The storytelling formula I'm borrowing from Nas Daily (with a twist)
• My personal 60-day challenge to launch a series called Standout Business Shorts
• How you can adapt this model for your own brand—without reinventing the wheel

Plus, I share a behind-the-scenes preview of one of the first episodes featuring a self-serve, 24-hour bakery in rural Australia that’s gone viral on TikTok. Yes, it’s as awesome as it sounds.

This is more than a strategy—it's a challenge to stand out or blend in.
If you want to build trust at scale and have fun doing it, this one’s for you.

🎧 Listen in—and follow along as I take the leap into daily short-form serial storytelling.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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You’re exceptional at what you do.

Your clients get results.
You’ve put in the time, earned the expertise, built something real.

So why does it feel like you’re still getting overlooked?
Still chasing clients?
Still blending in?

In this episode of The Standout Business Show, I’m breaking down:

5 Signs That You’re the Best at What You Do—But Still Getting Overlooked

If you're tired of inconsistent leads, forgettable content, and marketing that doesn’t reflect how good you actually are… this one’s for you.

We’ll unpack:

✅ Why your brand might not be standing out—even though you’re amazing at what you do
✅ What’s actually keeping high-ticket clients from choosing you
✅ The real reason your content isn't converting (and how to fix it)
✅ The one tool you’re probably underusing that could transform your authority fast
✅ A quick, powerful way to measure how well your brand is performing (free quiz included)

If any part of your business feels like a best-kept secret right now, let’s change that.

You’ve done the hard part—becoming great at what you do.
Now let’s make sure the right people see it.

Resources

Discover your Standout Score:

Find out in just 2 minutes with your Standout Business Scorecard

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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Welcome to another episode of The Standout Business Show with your host, Brad Powell! In today’s episode, we’re uncovering the personal branding strategy for driving sales that you may already have in your arsenal—video. If you have a great service but aren’t seeing the sales you expect, the missing piece could be simpler than you think.

Brad dives into how video can become your most powerful sales tool and reveals the four must-have videos every business needs to succeed. The best part? You only need four types of videos to unlock the next level of growth, and we'll break it all down for you.

Here’s what you’ll learn in this episode:

• The secret to using video to sell more: Learn how to make your business human, build trust, and position yourself as the authority in your field.
• The four must-have videos: Discover the essential videos your business needs to succeed, including case studies, your unique selling proposition, process videos, and FAQs.
• How to craft videos that sell for you: We’ll give you the steps to create case study videos that showcase your results, FAQs that overcome objections, and process videos that position your brand as the expert.

If you're ready to stop guessing and start using video to drive real sales, this episode is a must-listen.

Don’t miss the end of the episode where Brad shares how you can get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Hit play 🎧 to learn how to make video your ultimate sales weapon!

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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If you’ve ever followed the advice to “just connect with more people” in an attempt to grow your network—only to feel like you’re wasting time sending cold DMs and getting ghosted—you’re not alone.

I recently tested this strategy myself, reaching out to 20 new people per day on LinkedIn, and while I technically grew my email list by 1,000+ contacts, the quality of these connections? Pretty disappointing.

Here’s the hard truth: Most high-level service providers are networking the wrong way.

The real key to building a powerful network isn’t more connections—it’s more clarity and focus.

In this episode, we dive into:
🔥 Why the “more is better” networking approach leads to surface-level relationships
🔥 The missing ingredient that separates experts who build real influence from those who stay stuck chasing leads
🔥 How to shift from transactional outreach to relationship-driven marketing that actually works

If you’re ready to stop wasting time on networking strategies that don’t lead to real opportunities—and start building a high-value network that grows your business effortlessly—hit play now! 🎧

Resources

Want to see how you can spend less time marketing while increasing demand for your expertise? Schedule a Standout Business Assessment call where we'll talk about how you can turn your personal brand into profit.

Schedule your Call >

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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You’ve probably heard it a thousand times:
If you want to grow your brand, you need to post content everywhere, every day:

Blog posts. Instagram. LinkedIn. YouTube. Email.
It’s a never-ending cycle.

And if you’re not showing up constantly,
you might as well be invisible… right?

Well, I’m here to tell you—that’s a myth.

More content doesn’t mean more clients.
In fact, creating too much content might actually be hurting your business.

(because you're spending all your time on social media - instead of working on your business)

So in this episode, I’m showing why the content gerbil wheel is a waste of your time—And how you can replace it with a smarter, more strategic way to attract high-quality leads that come pre-sold and ready to buy.

Stay tuned because this is going to change the way you think about content...

Resources

New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you’re best at & what you love most.

Join the “Make Coaching Your Marketing masterclass (It’s FREE!)

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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Want to attract your dream clients, grow your personal brand, and build a thriving expert business—without chasing leads or using pushy tactics?

It all starts with one simple (but powerful) formula:
1️⃣ Identify your true zone of genius
2️⃣ Find the people who need it most
3️⃣ Create and share content that truly matters to them
4️⃣ Serve them in a way that feels natural and profitable

Sounds great, right? But here’s the game-changer…

What if you could turn this formula into a marketing engine that not only attracts the right people but also gives them a real taste of what it’s like to work with you—before they ever hire you?

That’s exactly what this week’s guest, business strategist Bob Gentle, has mastered.

Bob is the creator of The Generosity Engine—a social selling framework designed to build trust, amplify your brand, and create win-win results FAST.

In this episode, we're breaking down:
🔥 How to market yourself by giving first (without burning out)
🔥 Why generosity is the ultimate client attraction strategy
🔥 The step-by-step blueprint for creating your own Generosity Engine

If you’re tired of marketing that feels forced and want to attract clients in a way that feels natural, sustainable, and incredibly effective, stay tuned...!

Resources

New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you’re best at & what you love most.

Join the “Make Coaching Your Marketing masterclass (It’s FREE!)

Connect with Bob Gentle

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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You’ve built a solid business with content, consulting, or coaching. But what if the next big leap isn’t just about scaling your offers—it’s about scaling your impact through community?

In this episode, we’re diving into what it really takes to transform your business model into a thriving, community-driven ecosystem. Joining me is online community-building expert Bri Leever, who’s sharing:

✅ The key shifts needed to move from a product-based or digital course business to a community-centric model
✅ How to create a space where your audience isn’t just consuming content but actively engaging, collaborating, and contributing
✅ Why a well-designed community can become your most valuable asset—fueling content, deepening connections, and driving recurring revenue

If you’ve been thinking about launching an online community (or want to make sure yours is built for long-term success), this is the episode you can’t afford to miss.

🎧 Hit play now and start building a community-powered business the right way!

Resources

New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you're best at & what you love most.

Join the "Make Coaching Your Marketing masterclass (It's FREE!)

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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Sadly, the webinar world has gotten pretty stale out there.

Most webinars always seem to follow the same formula:

They hook you with a big promise and then the presenter spends most of the next 90 minutes talking about their case studies, their own background, they give you a couple of tips and it all leads to - wait for it- a sales pitch!

So you're left thinking, "Oh man, that's 90 minutes totally wasted."

But, they don't have to be like this.

I don't want to diss webinars as a medium, because I actually think that, done properly, a lot of good can come if you're doing webinars as part of your marketing.

So what if your own events could be really different?

What if they could be so engaging and interactive that your attendees are leaving feeling energized and inspired?

To help answer that question I've invited gamification and game learning expert Caitlin Johnson onto the show to talk about how you can not only make your next webinar more engaging - but turn it into an epic adventure!

So if you're ready to create an addictive, epic webinar in 2025 - listen up!

Resources:

Learn how you can fill your coaching or consulting practice with 10-20 ideal clients while doing what you love most.

Join the "Make Coaching Your Marketing masterclass (It's FREE!)

Connect with Caitlin Johnson

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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Are you ready to finally get over your resistance to being on camera?

Do you feel hesitant to turn your camera on during a Zoom call (or even record a voicemail message?)

You’re not alone.

In this special coaching style episode I’m sitting down with Habit Coach Ronnie Loaiza to talk about practical strategies to overcome your resistance to being on camera so that you can come across as the smart, put together professional that you are.

We’re sharing everything from adjusting camera angles to optimizing lighting and audio quality, plus actionable steps that can transform your virtual presence, boosting both your confidence and your message’s impact.

Listen up if you want to overcome camera shyness and really stand out in the business world.

Resources:

Take the Standout Business Scorecard
https://awesomevideomakers.com/scorecard/

Connect with Ronnie Loaiza

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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If you've been thinking about using Linkedin ads but you're worried about it costing too much or worse - wasting money - then listen up 'cause it's not every day that you get to hang out with a LinkedIn Top Voice all about LinkedIn Ad strategies!

If you've been active on LinkedIn at all recently then you've heard a lot about the need to post content regularly and engage with the platform - but that can be super time consuming.

So the question we're taking a look at is: Could linkedIn ads be a good solution for your business to get your message in front of exactly the right audience - and get your business to stand out from your competition?

Get ready for a great discussion with Joshua Stout, Director of Advertising at Influent Social, and maybe one of the most prominent LinkedIn Ads experts.

Josh is going to walk us through his strategies for running a successful Linkedin campaign even if you're a little guy

Resources:
Let's Turn Your Personal Brand Into Profit! Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes!
https://awesomevideomakers.com/scorecard/

Connect with Joshua Stout

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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HATE clunky workshops? They're super annoying and they make it harder to learn.

Here's why:
❌ No direction means information is less intuitive.
❌ No clear purpose means you've got no....purpose...
❌ Poor pacing rushes crucial insights or drags simple stuff

What the solution?
Design your workshop like a story arc.

Result?
A workshop that feels whole and creates genuine "aha" moments.
Want to see how this can work for your next workshop?

Then listen to this week's guest, Rob D. Willis who's taking us on a deep dive into how you can design workshops that flow as smoothly as stories.

Rob is a storytelling consultant and workshop facilitator who's on a mission to unlock your potential with clear storytelling techniques.

Resources

Register for the Coaching-as-Marketing Blueprint training.
(It’s FREE)

Connect with Rob Willis

Listen to Rob's Podcast

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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Want to learn how you can make your coaching or consulting an easy "Yes!" for your right-fit clients and prospects?
Then join my special masterclass called 'The Coaching as marketing Blueprint'

Do you feel like you’re spending way too much time on social media?

Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching?

It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible.

And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.

The Coaching-as-Marketing Blueprint changes all of that.

This isn’t about adding more to your plate. It’s about letting your coaching sessions—the thing you’re already amazing at—become your most powerful marketing tool.

Imagine…

• You’re no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.
• You’re coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.
• People reach out to you, not because of a trendy post, but because they’ve already experienced the value of your coaching through your marketing.

With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you’re passionate about.

Claim your spot!

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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What does it take to capture the attention of premium buyers?
How do you win their trust?
How do you exceed their expectations?
and, most importantly, how do you keep them coming back again and again?

Well to help answer all those questions I've invited Jeffrey Shaw onto the show and he's got a new book out that's called,

"Sell to the Rich" where he imagines "A world where only the highest standards of business are upheld. Where every business owner finds in themselves levels of greatness they couldn’t have imagined before. Where luxury is NOT a market category but a feeling within you and your customers."

Sound like a world you'd like to inhabit?

Well stay tuned 'cause we're going to find out...

Having been the go-to, family-portrait photographer for the rich and famous for 40 years, author, speaker & business coach, Jeffrey Shaw is sharing insider secrets you want to know and gives the final word on who the affluent are, what they want, and how to sell it to them.

Resources:
Get Jeffrey Shaw's new book, Sell to the Rich

Ready to Fill Your Coaching Practice with 10-20+ Ideal Clients While Doing What You Love Most? Join the Coaching-as-Marketing Blueprint masterclass. (It's FREE)
https://awesomevideomakers.com/blueprint/

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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Register for the Coaching-as-Marketing Blueprint training. (It's FREE)
https://awesomevideomakers.com/blueprint/

Can you make this be the year that your business stands out?

Picture this: you're leading a group on an adventurous Outward Bound sailing program in the Pacific Northwest.

Two teams face the same rough weather, yet their experiences couldn't be more different.

One finds joy in rowing together, singing, and laughing, while the other confronts discomfort and frustration.

Now imagine that this could make all the difference between you & your competitors.

This week's episode is your invitation to discover how creating a positive and engaging experience, even in challenging times, can transform not only your business but the lives of your clients.

For the past 3 years, I've been talking with many mentors and coaches about various strategies and techniques to make your work and your business stand out - but what it really all boils down to is that it's all about the experience that you create for your people.

As a coach you're work is all about how to guide clients through their struggles with a touch of joy and transformation and lasting impact, that sets your work apart.

How do they feel while they're on the path? While they're working with you? While they're meeting and overcoming their various challenges?

What is that experience like? This is the arena where you can really set yourself apart, where you can be completely unique and distinctive from anyone else in the marketplace.

That's what we're talking about in this episode. Stay tuned...

Resources:
Register for the Coaching-as-Marketing Blueprint training.
https://awesomevideomakers.com/blueprint/

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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Here's My #1 business growth prediction for the new year:

There's huge momentum towards being authentic - showing up as a human being because people want to do business with people.

The question is - how do you do it?

I'm going to give you one part of the answer in today's episode, but if you want to go deeper then I'm doing a special masterclass called 'The Coaching as marketing Blueprint'

Do you feel like you’re spending way too much time on social media, trying to create content that will maybe get noticed?

Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching?

It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible.

And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.

The Coaching-as-Marketing Blueprint changes all of that.

This isn’t about adding more to your plate. It’s about letting your coaching sessions—the thing you’re already amazing at—become your most powerful marketing tool.

Imagine…

• You’re no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.
• You’re coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.
• People reach out to you, not because of a trendy post, but because they’ve already experienced the value of your coaching through your marketing.

With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you’re passionate about.

Claim your spot!

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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What if shifting your marketing focus could transform the entire trajectory of your business?

In this episode I'm sharing how I made one simple change in my marketing that's completely transformed my business in this past year.

And it's very likely that it's the most powerful marketing strategy you're probably not doing.

This one change has allowed me to connect with more right-fit clients, grow my business - all while I'm spending LESS time marketing.

Tune in so you can say goodbye to the endless hamster wheel of social media posts and hello to building genuine connections with your ideal clients.

Resources

Get the steps to create an Unforgettable Brand in just 5 minutes! Take the Standout Business Scorecard

I'm leading a masterclass in the new year that will walk you through in detail how to set up the systems to turn your coaching into your marketing in your business.

Get on the waitlist - and you'll be the first to know when the registration is open.

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/

Healing practitioner Kelly Lubeck believes the more we show up well in the world, the more it allows us to make a bigger impact. She runs her healing practitioner business under the tagline: "The world needs you well" and her work is devoted to unraveling the secrets of resilience and well-being for entrepreneurs and change-makers.

In this coaching style episode I'm helping Kelly break down how she can stand out amidst all the other healing practitioners out there and avoid the biggest mistake that most health coaches make when it comes to their marketing.

Key Takeaways:

• Selling signals of interest instead of pitching your offer
• Using your coaching as your marketing
• The benefits of live streaming to help grow and nurture your audience

Resources

Connect with Kelly Lubeck

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/

We spend a lot of energy, a lot of time, and as we grow older, a lot of money trying to fit in.

Whether it's the clothes we buy the car we drive, the job we try and go for where we're trying to basically be part of the group.

We're trying to blend in to get by.
We're trying to blend in so that we feel safe and we feel comfortable.

And if you're in business for yourself, it's absolutely the wrong thing to be thinking about. It's the worst place to be putting all your energy into.

"There's no such thing as fitting in. Life is a pair of skinny jeans, and you are a big fat ass." Comedian Tom Papa

Agree or Disagree...? (Listen up for my take)

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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Here's the new take on storytelling: Your story isn’t just worth telling—it’s worth paying for.

Imagine, living in the Venn diagram where powerful storytelling and speaking success collide - where you could captivate any audience and monetize every stage you get on.

Well, this week's guest, speaker & business coach Andrea Merrill, came on to show how you can start using your story to inspire your audience...so they don't just remember you, they become the kind of fans that buy everything you have to offer and tell everyone they know about you...and how you can set up a system that turns your speaking gigs into multiple income streams.

Stay tuned!

Resources
Connect with Andrea Merrill

https://www.virtuallyadventurous.com/

What's new? After 3 years and over 160 business expert interviews I've just created a self-assessment tool, The Standout Business Scorecard, that will rank you on how much your business stands out...and give you personalized recommendations based on your score from several of my past guests.

​Discover your Standout Score - It's quick & FREE

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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Imagine posting an ad that doesn’t scream “I’m an ad!”

With LinkedIn’s new ‘Thought Leader Ads’ for the first time you can turn any of your posts from your profile into an ad that will show up in the regular feed
and it'll end up looking pretty much like a normal post.

These ads will let you (or anyone on your team) showcase posts from your personal profile in front of the right audience that’s perfect for you.

And by amplifying the voices of your team members (or your own):

• you can set your business apart from all the rest,
• you can provide your unique perspective
• and you can establish your team as leaders in your field.

If that peaks your curiosity, then listen up because LinkedIn Ads superstar, Anthony Blatner came on to break down exactly who Thought Leader Ads are for - and how you can start running successful ad campaigns that showcase you and your team & make sure your message is getting to the right people that you want to reach.

Connect with Anthony Blatner

Does your business stand out? Take the Standout Business Scorecard Assessment
& get the steps to create an Unforgettable Brand in just 5 minutes!
Click here >

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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Have you ever wondered why some entrepreneurs seem to scoop up all the attention, they pull off massively successful launches, they get featured in top media outlets, and they seem to snatch up big opportunities all the time?

Well, It’s NOT because they're necessarily better at what they do, or have more experience

It's because they’ve created a legacy brand.

So, today's guest, branding expert, Tiffany Neuman came on to share how you too can create your legacy brand that elevates your impact, your income & your influence.

Tiffany developed her Legacy Brand Method™ to capture your personality and create a more compelling, impactful, and inspiring presence.

So whether you're just starting on your path to success, or you already have a 7-figure+ business Tiffany's here to talk about what it take to create a Legacy Brand to match your BIG vision.

Resources

Connect with Tiffany Neuman

Listen to episode 157: Make Coaching Your Marketing with Caryn Gillen

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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Live events are back, baby! In spite of all the attention given to virtual gatherings, nothing can replace the energy of in-person gatherings

If you're a coach or consultant doing 1-1 work, then you know the problem with growing your business once your client roster is full and you simply don't have time or bandwidth to bring on anyone new.

Well this week's episode is all about transitioning into working with more clients by harnessing the power of live events.

We took a dive into how you can monetize your expertise through boutique-style workshops and masterminds that fostering deeper client connections and, yes, make you more money.

This week's special guest, business coach Jeannie Spiro, revealed her unique approach to growing your coaching business through intimate workshops and shifting from high-volume marketing to nurturing high-touch relationships.

Her strategy for creating intimate events not only replaces the need for mass marketing but also serves as a powerful tool for potential clients to experience the value you bring firsthand.

Jeannie shared her expert tips on crafting successful live events that drive business growth by creating an environment ripe for learning and networking.

We explored her innovative strategies for filling your event, from leveraging social media and speaking engagements to building anticipation through waitlists.

Listen up for actionable strategies to elevate your business through boutique, intimate-style workshops & masterminds.

Connect with Jeannie Spiro

Jeannie's Amplify Event

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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Does sending cold emails or cold DMs give you the heebee-jeebees?

Well I never really considered myself a cold email kind of guy, until I reached out to THE person who teaches cold emailing

And how did I reach out? I sent her a cold email!

My guest this week is Laura Lopuch and she's joining to take us on a deep dive into cold emails & partnership marketing.

During our pre-show chat she totally shifted my perspective - and today she's going to change yours as well.

Laura has developed her "Cold Email Cashflow Method" that will help you take charge of your business destiny.

So if you're interested in finding the secret weapon to build your network & sell more of your stuff.

Resources

Connect with Laura Lopuch

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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In the digital marketing space, conventional wisdom suggests that the only way to be successful is to show up everywhere and shout louder than everyone else.

In other words be an extrovert or be irrelevant.

But what if you could build a system that takes advantages of your strengths and allows you to be who you are - even if you're an introvert?

That's what we're talking about this week with special guest, Dan Keldsen. Dan is Chief Innovation Officer and Digital Transformation Leader at Infocap and is host of the Next Future Today podcast.

So if you've ever wondered how introverts can excel in the extrovert-driven world of digital marketing, stay tuned to learn how you can build systems that work with your personality & avoid changing who you are.

Resources

Connect with Dan Keldsen

If you're looking for video marketing tips and personal branding tips on topics like:
How do I get more visibility online?
How do I grow my personal brand?
How do I stand out from the crowd?
How do I break through the noise?
How do I monetize my content marketing?
How do I use video marketing to get more clients?
Then sign up for a FREE Standout On Video Discovery Call

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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If you're looking for video marketing tips and personal branding tips on topics like:
How do I get more visibility online?
How do I grow my personal brand?
How do I stand out from the crowd?
How do I break through the noise?
How do I monetize my content marketing?
How do I use video marketing to get more clients?
Then check out episode 163 of The Standout Business Show where I interview business storytelling coach, Alan Samuel Cohen about storytelling that sells.

Sign up for a FREE Standout On Video Discovery Call: https://awesomevideomakers.com/video-breakthrough-call/

This week we're talking about Storytelling that Sells & how to create a storytelling brand.

So here's my question: How can you do things like use stories that double your client retention (even if your business is brand new?)

As a business owner, you are already a storyteller and you're already telling stories, but you may not be the right kind of story.

My guest, Alan Samuel Cohen, is sharing his 'Stories that Sell' strategy that turns cold prospects into loyal buyers.

As a speaker, author & Chief Story Catalyst, Alan’s coaching focuses on helping his clients craft and deliver unique narratives that make a bigger impact.

So, if you've been struggling to use storytelling to connect with your audience, stay tuned, because we're going to take a look at how you can mine for stories and find stories in everyday events.

Biggest Takeaway:"If you're a marketing firm telling good stories and demonstrating that you can tell a good story about your own organization is really where the big payoff is."

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

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If you're looking for video marketing tips and personal branding tips on topics like:
How do I get more visibility online?
How do I grow my personal brand?
How do I stand out from the crowd?
How do I break through the noise?
How do I monetize my content marketing?
How do I use video marketing to get more clients?
Then check out episode 162 of The Standout Business Show where I do a Standout Business Coaching Episode with Photographer Elaine Freitas
Sign up for a FREE Standout On Video Discovery Call: https://awesomevideomakers.com/video-breakthrough-call/

Ever wondered how photography can transform lives and empower women? In this standout business coaching episode we sit down with Elaine Freitas, a dedicated photographer who’s shifted her focus from weddings to capturing the essence of motherhood and the timeless beauty of women.

Elaine's vision of celebrating women up to 100 years old reveals the transformative power of photography in making older women feel valued and beautiful.

Elaine opens up about her inspiring journey, sharing how her work not only helps women feel confident and beautiful but also highlights their inner beauty at every age. From the unique challenges of photographing newborns to the powerful role of word-of-mouth and live streaming video in growing her business, Elaine provides a fascinating insight into her specialized niche.

We discuss the potential of publishing a book and leveraging video & social media to share these magical moments with a wider audience, aiming to inspire and connect deeply with viewers. Celebrate the unique beauty of every woman with us and discover how Elaine’s work is making a difference, one portrait at a time.

Resources

Connect with Elaine Freitas

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

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Think of a popular brand you know, like Apple, Harley-Davidson or Disney. When you see or hear these names, does something click in your mind that goes way beyond mere familiarity?

Of course, you know about their product or service offerings, but I'm willing to bet you have a much deeper, more profound, and even emotional connection to these businesses. (Think about the long lines of people camped outside the Apple store every time they launch a new iphone).

These aren’t just brands; they’re legendary brands.

And they don’t just have satisfied customers (like you); they've created raving fans—the true believers who buy every product, who spread their message and who will stand up to defend the honor and reputation of these multibillion-dollar corporations.

(Full transparancy here: I'm a loyal Apple user. I currently own what is my 5th iphone, and a macbook pro, mac mini, imac and ipad - and do my video editing on Final Cut Pro)

But, for the small business person, what can you learn from these big companies that can help make your own brand legendary?

Well that's what this week's guest, author and consultant Scott Wozniak is going to break down for us. Scott's the author of "Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine."

Scott is going to share a set of systems that all the great brands use to create raving fans that he calls the Customer Experience Engine - a simple tool to help leaders become legends.

So, if you're wanting to create those same kinds of raving fans that always seem to dominate dinner-party conversations and online chat boards then stay tuned!

Resources

Connect with Scott Wozniak

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

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As a listener, you know this show's all about developing your personal brand and earning attention from the right crowd, because your ability to engage and build relationships with your ideal clients is absolutely essential to the health of your business.

Well, this week's guest is agency owner Rich Brooks and he believes the key to standing out is figuring out what makes your brand remarkable - what are those unique qualities that turn heads, create buzz, and evoke emotion in your audience?

Which is why I invited him onto the show so he could share his Remarkability Formula that's gonna show how you can discover what makes your brand remarkable.

Rich is the founder and president of flyte new media, a digital agency based in Portland, Maine. And he's the founder of The Agents of Change, which is an annual conference and a weekly podcast on all things digital marketing.

So, if you're wanting to unlock the secret to remarkability & standing out in today's crowded digital marketplace stay tuned!

Resources

Register for the Agents of Change conference & get a discount using the code: STANDOUT

New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less.
In just three 5-minute videos you’ll learn:

• How to set yourself up on camera to look and sound as professional as you can
• What to say & how to structure your video so people will not only watch but be inspired to take action
• The #1 thing to say in your video that will ensure people remember what you said

Get instant access

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

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Register for the "Back to Business" virtual summit

Looking to boost momentum in your business as we head into the final quarter of the year?

Whether you got off track, or you purposely downshifted during the summer, now's a good time to get refocused and reenergized in your business.

Which is why this week's guest, Mia Moran, put together her upcoming "Back to Business" Summit which is designed to help you get back to business after the summer and finish 2024 on a high note!

But, the last thing you need right now is another long boring virtual summit
(you know the kind that that lasts for several days of long, boring presentations that turn into a pitch fest)

So, in this case, each of the Summit presentations is limited to just 5 minutes & packed with simple, daily steps that can be accomplished in just 5 minutes.

Join us as we talk about Mia's innovative summit design and how to put the wind back in your business:

✅ Shifting from hour-long interviews to self-made 5-minute video presentations
✅ The challenges of organizing 55 individuals to create content
✅ Essential tips on creating successful, short videos & the necessity of a supportive team

Resources
Want the same 5-minute video training that I gave to all of Mia's Summit Speakers?

New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less.
In just three 5-minute videos you’ll learn:

• How to set yourself up on camera to look and sound as professional as you can
• What to say & how to structure your video so people will not only watch but be inspired to take action
• The #1 thing to say in your video that will ensure people remember what you said

Get instant access

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

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OK, so you want to make a bigger difference. But how do you get people to pay attention, let alone remember what you have to say, long enough to be persuaded by your point of view?

If you’re a change maker, you know just how hard it can be to have an impact.

Well, this week's guest, author & speaker, Tamsen Webster, is going to share her simple, actionable framework that will turbocharge your ability to create true believers in your vision.

Tamsen has a new book, "Say what they can't unhear - 9 principles of lasting change" that makes unconventional ideas accessible and actionable for anyone seeking to build enduring buy-in and inspire meaningful, lasting change.

So, if you buy in to the school of thought that truly believes we can change the world, stay tuned!!

Episode Resources:Episode 31. Make your big ideas irresistible with Tamsen Webster

Get Tamsen's new book: "Say What They Can't Unhear"

Download Tamsen's free Guide: The Compact Case - a simple worksheet to help you follow the guidance of the book & develop your own case for change.

Free Guide: The Art of the 5-Minute Video - Here’s how you can present the methods, frameworks & systems that you’ve honed in a clear, concise and personable way – in 5 minutes or less.

Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.

If you liked this episode please leave us a 5 start review & share it with a friend!

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What if you could close 100% of your discovery calls? Well, if you're a coach or a consultant, then you're meant to coach!

But to get to coach more, you also need to market.

So, what if showcasing your competency as a coach became the foundation of your marketing?

My guest this week, Caryn Gillen, has an amazing knack for closing 100% of her discovery calls without really having to sell. And her method boils down to showing the world her skills as a coach.

Stay tuned because Caryn is breaking down how you too can use your coaching expertise to attract the right people.

Resources

Connect with Caryn Gillen

New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less.
In just three 5-minute videos you'll learn:

• How to set yourself up on camera to look and sound as professional as you can
• What to say & how to structure your video so people will not only watch but be inspired to take action
• The #1 thing to say in your video that will ensure people remember what you said

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My guest this week is brand strategist, Jaci Russo and my biggest takeaway from our conversation was her take on the most basic way to explain branding:

“We don’t see things as they are. We see things as we are.”

Jaci says, Your clients don’t see your company as it is. If they know of your company at all, they only see a small sliver of it from their perspective.

That’s why you say things like, “If prospects just understood what we do they would want our products/services.”

But, you’ll lose them when you try to “educate” them on who you are and how you work and why you’re great.

Those kinds of messages are just more noise for them to ignore.

You need to understand more about your target audience, their buyer’s journey, and have a message that will cut through the clutter and connect with them.You need to change the conversation & show them how you’re different.

Listen up because Jaci walked us through her process of building a brand that changes the conversation, via her 4-step Razor Branding process, that will help you clearly define the promise behind your brand, and help your customers more easily understand how your product or service will enhance their lives.

ResourcesConnect with Jaci Russo on Linkedin

www.jacirusso.com

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What if you could effortlessly attract high-quality leads with just a few minutes of your time each day?

So much of lead generation and lead nurturing is built around relationship & trust building.

And this is especially true for by consultants, coaches & agencies who run service businesses.

You need to establish enough trust and authority so that when a prospect is facing a challenge in their business that aligns with what you do -- they reach out to you.

Once you have a process through content & trust building that runs smoothly, you've cut out the friction from your sales process. Your audience already feels like they know how you can help them and if they're a good fit for your offer.

Removing the friction to lead generation is what we're talking about in this episode because when you create the right content, and you do it in away that takes little time investment away from your actual business, you can attract a regular flow of right-fit clients who are excited to work with you.

Don't miss this episode packed with valuable insights to elevate your content marketing strategy and make lead generation friction-free.

Resources

Apply for the Free scholarship to my VIP Video Intensive

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Ever wonder about how to set your prices (whether your prices are too high or maybe you feel like you're not charging enough)?

Well, spoiler alert: You could be making more...a lot more! This week's guest, Scott Sorrell, (a.k.a. "Mr. Charge Higher Prices") is coming on to convince you that you need to raise your rates.

Scott has identified more than 80 different techniques, methods and strategies for getting customers to pay more, investors to invest more and donors to give more.

Join us as he breaks down 5 of his most powerful but easy-to-implement methods.

Stay tuned for an episode packed with insights and practical advice to elevate your pricing strategy and business success.

Resources

Connect with Scott Sorrell

New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less. As an expert, you’ve got a ton of knowledge, methods and frameworks that you’ve honed and now you can learn how to share all of it in a clear, concise and personable way – in 5 minutes or less.
In just three 5-minute videos you'll learn:

• How to set yourself up on camera to look and sound as professional as you can
• What to say & how to structure your video so people will not only watch but be inspired to take action
• The #1 thing to say in your video that will ensure people remember what you said

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What does it really take to build a standout personal brand?

And what if your personal brand was really the key to unlocking endless opportunities?

In this edition of The Standout Business Show, we uncover the secrets to building a memorable brand with the help of top brand strategist and online business coach ​Kristie Keever​. (yes, she's helped online marketing icons like Amy Porterfield develop their brand!)

So, if you've ever wondered how to structure your brand for maximum impact...

...then you should join us because Kristie breaks down her 6 key pillars to building your personal brand that'll grow a high performing & highly profitable business.

Stay tuned for an engaging conversation that promises to elevate your branding game!

Resources:

Connect with Kristie Keever: kristie@freshlystated.com

New Free Training: The Art of the 5-Minute Video
Learn how to share everything you know in 5 minutes or less. As an expert, you’ve got a ton of knowledge, methods and frameworks that you’ve honed and now you can learn how to share all of it in a clear, concise and personable way – in 5 minutes or less.
In just three 5-minute videos you'll learn:

• How to set yourself up on camera to look and sound as professional as you can
• What to say & how to structure your video so people will not only watch but be inspired to take action
• The #1 thing to say in your video that will ensure people remember what you said

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Want to know how to make your B2B marketing stand out? In this episode: discover how you can unlock the power of putting personality into your marketing.

If you've been struggling to bring a more human face to your marketing, stay tuned because I invited content marketing expert, Marina Krivonosova, to guide us through her approach to bringing personality into your marketing in a way that not only attracts your audience but convinces them to take a chance on you.

Marina's the founder of Retold Agency where she provides strategic B2B content marketing

Key Takeaways

• The secrets of infusing personality into your LinkedIn content
• How sharing personal stories can build genuine connections and foster meaningful business relationships
• Integrating personal experiences and everyday moments into your storytelling.

Resources

Connect with Marina Krivonosova

Schedule a ‘Stand Out on Video’ call with me and see how you can start building trust & authority AND earning that bigger check by being more yourself on video.

Whenever you're ready:
I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy.
In a 1-hour remote interview you get 1 month of short form video content that does your selling for you – scheduled across all your social media channels.
Imagine having dream clients excited to buy from you because they’ve been pre-sold by your videos.

Learn more right here >

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How would you like to learn a really simple, really effective process to build a referral network so that you're getting a steady stream of right fit clients

— without manipulating, offering incentives, or even having to ask?

Honestly, asking for referrals can feel pretty darn awkward, which is why I've invited today's guest Stacey Brown Randall on to debunk some of the myths surrounding referral generation.

Stacey's developed a step-by-step process that will not only identify potential referral sources but will also encourage them to bring you more and more business...

and this is the cool part - you don't even have to ask!

Stacey's the AUTHOR of "Generating Business Referrals Without Asking" and she's the host of the Roadmap to Referrals podcast.

Takeaways:

• Discover why asking for referrals might be doing more harm than good
• The psychology behind why people refer others including the concept of the "happiness trifecta."
• How to make your referral sources feel like heroes

Listen up to transform your approach to building a thriving referral network.

Resources:
Connect with Stacey Brown Randall

Schedule a ‘Stand Out on Video’ call with me where I’ll help you see how you can start building trust & authority AND earning that bigger check by being more yourself on video.

Whenever you're ready: I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you – scheduled across all your social media channels. Imagine having dream clients excited to buy from you because they’ve been pre-sold by your videos.

Learn more right here >

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I'm celebrating episode #150 of The Standout Business Show, so I thought I'd take a minute and share some of the best things doing this podcast has taught me over the past three years (and over 150 interviews!)

Here's my hot take on some of the most valuable lessons I've learned from past guests including relationship marketing, minimalist marketing and, last but not least, lighting your beacon.

Episodes mentioned:

1. Relationship Marketing: The Marketing Strategy Our Content-Obsessed World Forgot to Mention – with Michelle Warner

2. Lighting Your Beacon & Building Your Business Ecosystem with Pamela Slim

3. Launch & Grow A Live Video Podcast – with Pieta Blakely

Resources

Schedule a ‘Stand Out on Video’ call with me where I’ll help you see how you can start building trust & authority AND earning that bigger check by being more yourself on video.

https://awesomevideomakers.com/mic-drop-moments/

Whenever you're ready: I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you – scheduled across all your social media channels. Imagine having dream clients excited to buy from you because they’ve been pre-sold by your videos.

Learn more right here >

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Want to go further on how to use Storytelling to stand out & grow your brand? Check out these other episodes:

143. How to be more bingeable than Netflix

84. How to sell with a story

Do you find yourself struggling to cut through the noise and truly engage your audience?

Do you want to build more authentic connections with people - even though you're meeting virtually?

Presenting to audiences remotely has become an essential skill because the future of work is largely happening online.

These days, you’ve got to become a pro at virtual presenting and using storytelling in your messaging - because stories are sticky - and using stories will help people remember what you have to say.

Which is why you want to listen to today's guest, Patti Sanchez.

Patti's a storytelling consultant and author of award-winning books on persuasive communication and change leadership. After 30+ years in advising some of the world's top brands, she started her own firm to help leaders and their teams harness story-driven communication to drive positive change.

Connect with Patti Sanchez

Schedule a 'Stand Out on Video' call with me where I'll help you see how you can start building trust & authority AND earning that bigger check by being more yourself on video.

https://awesomevideomakers.com/mic-drop-moments/

Hi, I'm Brad. I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you - scheduled across all your social media channels. Imagine having dream clients excited to buy from you because they've been pre-sold by your videos.

Learn more right here >

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Back in 2009 Melinda Van Fleet & her husband Ryan both found themselves laid off from their jobs in Minnesota.

They both dreamed of living someplace warm & Ryan imagined what it would be like to be a sportfishing captain.

So they moved to the Florida Keys and completely transformed their careers.

Melinda launched her personal-coaching business and helped Ryan launch Good Karma Sportfishing.

And for anyone thinking that hanging out in the Forida Keys was all easy-breezy, just remember that they were starting all over again from scratch.

Stay tuned as Melinda shares how she helped Ryan's Sportfishing business stand out among the myriad of competitors and built up her own coaching business.

Melinda is a Business & Leadership Coach. She's the author of "Confidence Mastery for Couples" and host of "The Success Codes" & "Wake Up Call" Podcast.

Connect with Melinda Van Fleet

At Awesome Videomakers, we help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you - scheduled across all your social media channels. Imagine having dream clients excited to buy from you because they've been pre-sold by your videos.
Learn more right here >

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After you give a talk, or make a presentation, or make a video, what if no one remembers what you said?

What if after all your posting on social media people don't remembers a thing you shared...?

A recent study that showed that when someone posts online or gives a talk... after just 48 hours... 80% of the information is gone!

Let that sink in: People can't recall 80% of what you say.

Whenever you create content, if all you do is share information people remember only 20% (or less)

Which begs the question, if all you're sharing is information, how are you bringing value?

So what can you do to make sure folks remember what you said?

Well, that's exactly what I'm covering in this episode - my simple 3-step process for ensuring that people remember you & your content
and think of you the next time they need what you offer.

Listen up!

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It's time you got your butt on video. There, I said it. And you know it's true.

Not in the "there's only one way to market yourself and it's video" mindset. (that's a bunch of B.S.)

It's just that people need to know the person they're going to hire, they need to see the person behind the business that they're going to buy from.

If they look at your website or your social media posts and there's no video anywhere, they can't tell who you are.

❌ They don't feel like they know you.
❌ They can't see your personality.
❌ They can't trust you yet.

But when you make something as simple as a one-minute video, all of a sudden they can see all those things - how you think, what you believe, whether or not you like cats (or maybe your a dog person)
all this simple stuff that adds up to relating to another human.

And if people can't relate to you as another human, then they aren't going to buy from you.

But, I know what you're thinking:
You're thinking "But video is too hard, takes too much time, costs a bunch of money - and I don't think I'm good on camera."

Well, in this episode I'm walking you through my simple 3-step process that anyone can do:
✅ that takes no time,
✅ takes no money,
✅ is super simple
and can turn anyone into a relatable, trustworthy human on camera...!

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Unlock the secrets to meaningful marketing and watch your business thrive! This episode continues our "Market Less, Matter More" series, featuring the brilliant Sarah Noel Block, founder of Tiny Marketing Agency.

Sarah simplifies B2B marketing for small teams with her innovative lean strategy, focusing on genuine connections over flashy tactics.

You'll learn how to streamline your efforts with just one dream client, one signature offer, one main social channel, one core content piece, two lead generators, and one gateway offer.

Sarah also shares practical tips for building trust and refining your offers through client interviews and sales transcript analysis.

Don't forget that you can join us live on the 4th Wednesday of each month for our monthly marketing forum series, where you can continue learning and connecting with experts.

Subscribe to be notified and also watch the live video replays

Don't miss out on Sarah's invaluable insights—visit sarahnoelblock.com and check out her Tiny Marketing Club for more resources.

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If you're fed up with the endless marketing BS and tired of all the "must-dos" that don't actually boost your sales, you've found your new home.

Welcome to The Standout Show's New Series: Market Less, Matter More - designed for entrepreneurs who want sustainable profitable growth and anyone who wants to do more of what they love, with more impact, and a whole lot less marketing.

Each week we're sharing short, 10-minute presentations with entrepreneurs who’ve discovered simpler, more impactful ways to connect with their customers.

In this first edition co-hosts Eva Y. Chen & Brad Powell are joined by Michelle Warner, Relationship Marketing expert (who's on a mission to design tiny companies that are built to last).

Get ready to elevate your customer engagement through the power of relationship marketing.

Takeaways:

• Michelle's map of the marketing landscape, from the warm, referral-like awareness at the heart of relationship marketing to the wide-reaching nets cast by traffic marketing.
• The alchemy of forging ideal networks, the gold standard for exponential business growth.
• Strategies for borrowing audiences and adding value in a way that leaves a lasting impact.

Resources:
Connect with Michelle Warner

Endless Video Ideas Guide

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Ever found yourself scrolling endlessly through social media, only to be captivated by a story that stopped you in your tracks?

Everyone's had the experience of being hooked by a good story. We simply can't help ourselves.

However, while the effects of good storytelling hasn't changed, the mediums that we're using to tell stories have. Social media (and fast scrolling attention spans) demands that we share our stories in micro moments.

But how do we do that?

What are the ways to tell a story that grabs attention the moment someone takes out their phone and starts scrolling through various social platforms?

If you're posting an Instagram reel or a Youtube short, how do you build in the elements that make for a gripping narrative that will keep people's attention - and do it in under a minute?

Well, to help explore this new realm of social media storytelling, I've invited master storyteller, Francisco Mahfuz onto the Standout Business Show.

Francisco is the author of “Bare: A Guide to Brutally Honest Public Speaking,” the host of The Storypowers Podcast & the author of some super entertaining storytelling that I've been binging on LinkedIn

Resources

Connect with Fracisco Mahfuz on LinkedIn

Storypowers.com

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Right now, in 2024, the most successful digital content is coming from short-form style videos.

We're talking about quick video clips that are no more than 60 seconds in length.

But short form videos are more than just fleeting content; they're powerful tools that can turn viewers into loyal clients.

The good news is that short video clips are easy to make - but the problem is in order to have them perform well you'll need to post consistently on a daily basis.

And if you've tried this at all, I'm sure you've wondered:
"Well, what the heck do I make my videos about?"

That's what we're going to talk about in this episode, because I'm going to share with you a very simple process you can follow so that you can have an endless supply of amazing short form video topics.

By the end of this episode you're gonna have a quick 10-minute exercise that you can perform every single week.

And every time you perform this exercise you are going to come up with more short form video topics than you can possible publish.

So stay tuned!

Episode Resources

Endless Video Ideas Guide

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There's a social media trend that says you need to show up everywhere online for the sake of getting more people to take a look at you & follow you...

...all in the hope that if you post all the time, you’ll grow a big audience and some of those people will decide to buy from you…
“someday”

In this episode I'm sharing my minimalist approach to growing your personal brand online.

I call this the un-influencer route.

And while it’s the polar opposite of being an influencer, it is all about having genuine influence.

Here’s my take:

If you want to impress people, make things complicated.

But, if you want to help them, keep it simple.

I help my clients do three things:

• Become the familiar face to the people you want to reach.
• Show how you can help them by actually helping them
• Offer your program or service.

In this episode I’ve broken down this strategy in detail – and show you how simple it can be :))

Want to put this strategy into action?

Schedule a "Stand Out on Video" call with me
and let's talk about how to do profitable video marketing and actually enjoy the process.

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One of the biggest challenges facing every service business, whether you're a consultant, a coach or an online course creator, is maintaining a steady stream of new clients.

Typically you'll experience a great month with lots of new business.

Then you and your team will buckle down and get busy doing great work for your clients.

But, as that work comes to a close... your pipeline for attracting new clients looks all dry and dusty from neglect. 😱

And you end up going through a long, dry period of scrambling and stress - not knowing where the next client will come from.

What if there was a way for you to invest a modest amount of your marketing budget into an automated system that can run in the background that would provide you with a consistent flow of right-fit clients?

And, if set up properly, would have people coming to you who know they're a perfect fit for your offer?

Well, this week's guest, Danny Young joined to share his simple and affordable approach to using Facebook video ads to build an engaged audience, automate your lead generation and create epic experiences for your customers.

Danny is the founder of a boutique Facebook Ads agency, specializing in audience growth and keeping your brand and products front of mind for your dream clients.

Listen up because Danny walked us through his 5-step ad & audience framework in fine detail and provided this audio masterclass in full-blown ad mastery.

Takeaways:

• The secrets of building real connections that not only capture leads but also foster trust and rapport, all with a surprisingly modest investment in automated ads.
• How to start and scale Facebook campaigns, the power of irresistible lead magnets, and the art of testing and optimizing to make every ad dollar count.
• Behind-the-scenes insights into the psychology of audience growth and the magic of retargeting

Get ready for a deep dive into strategies that will make your service stand out in the bustling social media marketplace.

Resources

Register for Danny's Fearless Facebook Ad Foundation Challenge

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Breaking through the noise of a content-saturated online space isn't just about being different—it's about being real.

A couple of weeks ago I hosted a masterclass that was addressing what I think is the biggest online dilemma of our times:

Everyone is publishing content online...but very few are actually showing up authentically...

So, this week I'm sharing the replay from that masterclass where I went in depth on how to show up as yourself and how you can stand out in a crowded market by bringing more personality into your marketing.

Takeaways:

• It's not just about being seen—it's about being seen for who you truly are, and understanding the profound impact that can have on your business relationships.
• How you can outshine the biggest brands by offering a touch of humanity.
• The undeniable power of video content in building trust and creating an intimate bond with your tribe.
• How solopreneurs can wield this tool to carve out their unique space, even in markets crowded with giants.

Whether you're looking to inspire, engage, or grow your audience, this episode is your blueprint for forging genuine connections in an ever-evolving digital landscape.

Resources:Get my Endless Video Ideas Guide

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When you have a service business it's just not as easy to sell your offer.
People want to know a lot more more about you.
They want to know who they'll be working with.

In order to buy, they need to feel like they want to spend time with you.

So, you need to show them who you are as much as you need to tell them about your offer.

You need to create a nurturing experience that helps them get to know youso they'll feel like they're a good fit for your offer.

But, here's the golden nugget:
you can have a shorter nurturing experience
IF they feel like they already know you and trust you
by the time you're actually making your offer.

And the easiest way to do that is through video.

So, today I'm sharing a feed drop from Sarah Noel Block's podcast, The Tiny Marketing Show, where she interviewed me all about how to use short form video to build relationships with your followers.

We talked about how your nurturing experience with your followers can be a lot shorter because it's such a personal experience when you're watching a video

People see your personality.You're building trust - because they see what you know, how you think & how you see the world.
And your teaching them how to solve their problem through your short-form videos

You can really reduce your sales cycle because you're quickly answering the questions in their minds like:

• "Do I want to hang out with this person??"
• "Do I believe that I'm going to get what they say I'm going to get?"

Because - they've already proven that to themselves - after watching your videos.

Episode Resources
Connect with with Sarah Block:
https://sarahnoelblock.com/standout

Get your FREE Endless Video Ideas prompt list

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Imagine mastering your marketing so that you become the ONLY choice for your ideal customers so they're choosing you over your biggest competitors!

"But," you say in protest, "I have a small business with a tiny (or nonexistent) marketing department. How do I compete with the bigger brands without a gigantic marketing budget or a huge team?"

Well, I'd like you to meet this week's guest, Sarah Noel Block, MS, founder of The Tiny Marketing agency, who's sharing her secrets to creating big impact marketing with less time and money...
and presenting strategies that are exactly the right-size fit for your small business!

Want to see how you can stand out in a big way, even if you have a tiny marketing team?

Then listen up!!

Takeaways:

• Sarah's "one by four" strategy that hones in on the perfect customer, channel, content, and outreach method to streamline your marketing and magnify your impact.
• How small businesses can punch above their weight by focusing on meaningful engagement over volume.
• How Sarah turned a live stream show into a bustling network hub.

Resources:

Connect with with Sarah Block:
https://sarahnoelblock.com/standout

Sarah's Tiny Marketing podcast

Join the FREE Authenticity Code Masterclass

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Feeling a bit overwhelmed lately?

Has the holiday season left you a bit ragged, and now that the new year is kicking in, you feel like there’s no time to rest?

And so, do the things you used to enjoy doing at home and work seem impossible now?

Well, join the club.

Here's the truth: if you want to build a standout business, you've got to learn how to keep burnout at bay.

Even if you're only on the edge of overwhelm, listen up because executive coach, Cydnee DeToy, is joining me to unravel the complex tapestry of burnout that many of us entrepreneurs face.

This conversation is a masterclass in crafting a life that not only withstands burnout but can redefine your relationship with work...

so you're transformed from frustrated & fatigued to energized & thriving!

Episode Resources

Connect with Cydnee Detoy

Learn how to stand out in crowded market by bringing more personality into your marketing:
Join the FREE Authenticity Code Masterclass, January 17, 2024

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While you're thinking about what to look forward to in the New Year... Here's one simple change you can make that will make all the difference.

I have to admit, I'm not a futurist. I don't really know what's going to happen in the new year.

But, after doing so many interviews on this show with really smart people and after working with all of my clients this past year...

I've learned a lot about what's working and what's not working
and how you can stand apart from the crowd.

And there's one thing I'm suggesting that you lean in on in the coming year.

This one thing could supercharge how easily you can attract & convert new clients that are exactly the right fit for you.

It's something you can do easily - without adding anything to what you're already doing. Sound good? Then listen up!!

Episode Resources

Join the FREE Masterclass: The Authenticity Code - that promises to redefine personal branding
Say goodbye to the complexities of marketing and hello to an authentic brand that's as fascinating as you are.
Together with my co-host, Eva Chen, we'll strip down to the core of what makes you unique, facilitating a deep connection with your audience that not only feels natural but also amplifies your impact.
Don't miss out on this transformative approach to branding that feels less like a strategy and more like a revelation of your true self.
Register here

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I'll bet you find it super challenging to keep up with posting valuable, relevant content that resonates with your audience - every, single day.

And if you're not careful, when you try to post that often, you can easily create an endless gerbil wheel of work for yourself that will inevitably lead to burnout.

But what if you could get a month's worth of your content done in just 1 hour?

Stay tuned because that's what we're talking about today.

I'm covering my exact method and prompts for what to say in your videos that will get your content done in remarkably little time & ultimately make your brand more bingeable.

Main Takeaways:

The 5 questions to ask yourself that will generate an endless amount of daily video content ideas.

My system for creating a month's worth) of video content in just 1 hour.

Episode ResourcesDownload the FREE 40 Video Ideas Guide

How To Become A World-Class Brand 1 Minute At A Time!
Watch this new set of 1-minute videos: Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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The only thing worse than a long boring webinar...
(you know the kind that goes on for 90 minutes, gives little value & then turns into a sales pitch)
...is a much longer, boring virtual summit
(that lasts for several days of long, boring webinars that turn into a pitch fest)

Well, now there's a remedy thats been developed by this weeks guest, Mia Moran.

Mia wanted to host a month-long event during the holiday time...
(A time usually associated with additional stress)
that would help her audience reset and rejuvenate in time for the New Year.

She wanted to give people simple, daily steps that could be accomplished in just 5 minutes.

And so, her 'Small Moves That Matter' 5-minute virtual summit was born!

If you've ever wondered how to successfully host a virtual summit that's both engaging and efficien, then tune in because we're going to tell the story of how Mia has put together a daily series of 5-minute presentations for the whole month of December.

And, bonus, each speaker created and submitted their own presentation - so, way less work than the normal amount required by hosting a multi-day virtual event.

This totally goes into the category of 'many hands make light work' section of solopreneurship :))

Takaways:

• Shifting from hour-long interviews to self-made 5-minute video presentations
• The challenges of organizing 31 individuals to create content
• Essential tips on creating successful ,short videos and the necessity of a supportive team

Episode Resources

Join Mia's FREE 'Small Moves That Matter' Summit

Learn how short-form video can save you time ⏰ & make more sales.

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Are you planning on creating a signature course or group coaching program?

Is 2024 the year you're going to create and host the kind of experiential learning program that will help you impact more people and scale your business?

If your goal for next year to use an online course to create long-term, sustainable revenue then check out this week's guest, Matthew Biggar, who says that to ensure your program’s success, you should build a Micro Course first.

Matthew's background is in corporate training but now he's helping business leaders stand out by transforming their passions and strengths into engaging & gamified Micro Course experiences.

Listen up because we're going to take a deep dive into how you can create your own micro course - as a journey of discovery - designed to ignite creativity and passion in your audience.

Takeaways:

• Matt's 5x5x5 comprehensive blueprint for planning your micro course that guarantees an enjoyable and rewarding learner's experience.
• The secret ingredients to amplify learner engagement and add more value to your course.
• The key to fostering collaboration and co-creation that will ensure the success of your micro course.

Connect with Matthew Biggar

Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos: Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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So, you want to build a standout business...

A business people are excited about...

But how do you connect the dots between your innate talents, authentic values, interests & expertise & an offering that matches what your audience needs from you

And how do you develop a personal brand that attracts the right opportunities?

Well,

To help answer these questions, I invited personal brand expert, Eva Chen onto the show and she's spent the last 20 years applying her brand strategy and marketing expertise working for Fortune 500 companies.

Imagine a world where your personal brand fosters deep ties with your target market without the need for traditional selling techniques.

Sounds like a dream, right?

Well, stay tuned because Eva showed us how it's possible and more accessible than ever before.

Takeaways

• What happens when you genuinely align your business objectives with your authentic self.
• How to leverage your unique talents and strengths to carve a niche for your standout business.
• How to keep the momentum going and promote your standout business.

Episode Resources

Connect with Eva Chen

Watch Eva's 4-part 'Build Your Brand' masterclass

Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos: Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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Are you ready to be the face of your brand and stand out from the crowd?

The idea of having a personal brand isn't new, but there's a persistent misbelief that personal brands are just for CEOs, celebrities and Instagram influencers.

But consider this:

Recently, I saw a post on LinkedIn by Nat Berman predicting a Personal Brand explosion. He said:

"Most of the CEOs, Founders & entrepreneurs who have been sitting on the sidelines won't any longer. They'll realize how important it is to be known for more than just their jobs."

But, more critically,

"They'll also be looking at other personal brands as a form of resume!"

Which made me think that if this prediction plays out, then in order to stand out & to ensure our success in the future, every one of us - you, me, all of us, need to develop our personal brands.

To help explore the idea that developing your personal brand is not just a good idea - but vital to your career path - I've invited two career coaches onto this week's Standout Business Show.

Sonal Bahl is a career strategist & founder of Supercharge Yourself who's developed her personal brand via a successful Youtube channel (with 145,000 subscribers) and weekly LinkedIn livestream series.

Ashley Paré is a leadership coach for professional women & founder of Own Your Worth & Worthy Women's Collective who's grown her personal brand through public speaking including her TEDx talk, 'How to have your cake & negotiate too.'

Stay tuned - & let's tune up your personal brand!

Takeaways:

• Everyone already has a personal brand.
• You have a limited choice in how much you can control the narrative around your brand.
• The power of showcasing your unique features to connect with those around you.
• The ART framework of designing your personal brand.

Episode Resources

Connect with Sonal Bahl

Connect with Ashley Paré

Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos: Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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When you think about standing out, you're probably thinking along the lines of doing something SO different that everyone will notice.

But, what if standing out had more to do with what's going on inside you?

What if standing out was an inside job?

To help us explore what that looks like I invited Curtis Matsko onto the show .

Curtis is the CEO & founder of Portland Leather Goods (a super cool company) which started on a dare, when he took a scrap of leather, designed a journal, and propelled it into a $100,000,000 a year brand.

But, he also spent a winter in a Zen Monastery trying to make eight Buddhist monks laugh while meditating and reading Calvin and Hobbes.

So listen up - this is a fun episode packed full of insights on authenticity, resilience, and what it truly takes to stand out.

Takeaways:

• The power of surrounding oneself with the right people.
• Resistance is often a sign you're onto something big.
• The importance of listening to our inner voices.
• The power of magic & having fun!

Episode Resources

Connect with Curtis Matsko

Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos: Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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Just imagine for a moment: You're waking up to incoming offers, money in the bank, and clients reaching out to work with you.

You're scaling your business at a pace that feels aligned, feeling successful, and ending each day with a sense of fulfillment and joy...

When you hear those words, is there a knee-jerk inner voice saying,
"That's ridiculous. It sounds way too dreamy & too good to be true?"

If so, then listen up to this week's guest, Dr. Amanda Barrientez who's walking us through money mindset shifts and manifestation habits that can lead to rapid business growth.

Amanda is a Law of Attraction Expert for Entrepreneurs. She's the founder of Inner Power Daily, an international best-selling author and professional speaker, and the host of the top 2% globally rated podcast called, Inner Power Entrepreneur.

If you're ready to manifest rapid business growth and create a thriving, successful business, this episode is for you!

Takeaways from this episode:

• FEAR stands for: Future Expectation of Awful Results
• Performing an inner audit to guide you towards your goals
• How change can happen in just a few simple moments of your day
• Asking good questions like: "What if making money could be a fun game?"

Episode Resources
Connect with Dr. Amanda Barrientez

Free chapter of Amanda's Book

Develop your Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos: Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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Finding and connecting with your audience online has become a huge challenge for small businesses because the social media landscape has become so bloody fragmented!

Which is why this week's guest, Pamela Slim, advocates that you create a primary communication channel - a process she calls 'lighting your beacon.'

So, what's your beacon? And how do you light it so that it shines a light on the mission of your work?

Listen up, because Pamela's sharing exactly how to choose which beacon to light in ways that will amplify your message and build an ecosystem for your business.

Pamela Slim is an award-winning author, speaker, and business coach who works with small business owners ready to scale their businesses. She's the author of 3 books: 'Escape from Cubicle Nation', 'Body of Work', and 'The Widest Net'.

Takeaways:

• Identifying the perfect 'watering holes' - places where your ideal clients are already congregating and seeking solutions to their problems.
• Selecting the right beacon for your message - whether it be an email newsletter, blog or a podcast
• The importance of choosing a medium that resonates with both you and your ideal clients.
• Crafting content that tackles the problems your business is designed to solve.

Episode Resources

Connect with Pamela Slim

Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos: Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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Are you feeling stuck on the hamster🐹 wheel of manual lead generation?
Have you been relying on organic traffic to drive your growth?

What would it look like to automate the flow of leads into your business and accelerate the know-like-trust journey...?
✅ so you can save time
✅ and create more consistency
✅ and never again have to worry where your next client is coming from!

Then stay tuned as we delve into the promising world of paid traffic & Facebook ads with our expert guest, Danny Young.

Danny's managed millions in ad spend and generated thousands of leads and customers for his clients. He came on the show to guide us through some simple strategies that will keep your brand and products in the spotlight for your ideal clients.

Takeaways:

• How using video ads to build an audience can be simpler (and cheaper) than you think.
• Identifying the best performing organic content for your ads
• Using Facebook Ads to create an engaged audience
• Strategies for kickstarting conversations with leads

Episode ResourcesConnect with Danny Young

Download Danny's 7 FB ad mistakes guide

Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos: Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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Want the secret to standing out in a crowded marketplace?
It’s not about fancy designs or catchy taglines...

It’s about authenticity, human connection, and personality.

This week I sat down with branding expert, Andrea Jones, for a deep dive into the practicalities of personality-driven branding.

We talked about the balance between personal and professional branding, and how to create campaigns that are informative but also entertaining and tug at the heartstrings.

Takeaways:

• How to amplify the parts of your personality that resonate most with your audience.
• How to pick the right social media platform based on your audience's preferences
• How to collect and choose stories that make your brand more engaging and memorable.
• The power of using anecdotes to stir emotions in your audience.

This episode is for you if you're looking to build a compelling and engaging personality-driven brand.

Episode ResourcesConnect with Andrea Jones

Andrea's Social Media Platform Guide

Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos: Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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Are you ready to create an offer so juicy that people can't resist?

Want to start booking your dream clients consistently with a simplified marketing system?

Then listen to Marketing & Sales Coach, Hailey Rowe, who's sharing how to resonate with your ideal clients, identify their pain points and engineer solutions they'd be willing to invest in.

Main takeaways:

• The 4 basics of client attraction
• How to listen to your audience to learn what they need from you
• The art of crafting an irresistible offer that not only solves your potential clients' immediate problems but also creates an urgency to act now

Episode Reasources
Connect with Hailey Rowe

4 Basics of Client Attraction

Become a Standout Brand 1-Minute at a time!
Watch this new bingeable set of 1-minute videos: Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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What's the shortest route to getting better at communicating your message and honing in on the thing that's most important to your audience...?
​
This week, I was talking with Deirdre Tshien all about using AI to co-create your authentic voice.

I know, sounds ridiculous, right? Using artificial intelligence to uncover the real you!

But my main takeaway is this: When you can use AI powered tools that record the things you say - they can serve you the highlights and key points - things that maybe you've forgotten that you said...

which can give you all kinds of fresh ideas of what to lean into and do more of as you hone your messaging!

Really cool conversation - so listen up 'cause we're taking a deep dive into how expert entrepreneurs like you can use AI to elevate your creativity when it comes to content creation.

Episode ResourcesCapsho Free TrialCapsho Live EventBecome a Standout Brand 1-Minute at a time!
Watch this new bingeable set of 1-minute videos: Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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Ever wished you could multiply your content effortlessly? Let's make that happen!
How can you meet the challenge of keeping up with posting valuable, relevant content that will resonate with your audience every, single day?

If you're not careful you'll create an endless gerbil wheel of work for yourself that will inevitably lead to burnout.

But what if you could get a week's worth (or even a month's worth) of your content done in just 1 hour?

Stay tuned because that's what we're talking about today.

I'm sharing my exact method and prompts for what to say in your videos that will make your brand bingeable.

Main Takeaways:

The 5 questions to ask yourself that will generate an endless amount of daily video content ideas.

My system for creating a week's worth (or even a month's worth) of video content in just 1 hour.

Episode ResourcesDownload the FREE 40 Video Ideas Guide

How To Become A World-Class Brand 1 Minute At A Time!
Watch this new bingeable set of 1-minute videos: Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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We're all exposed to dozens of online ads daily (most of which we find annoying & won't remember).

So, why do so many small businesses think that paid ads are the best way to market their business?

While paid ads may generate short-term results, they're often viewed as intrusive & less authentic.

On the other hand, organic marketing lets customers discover your business more naturally, fostering trust and building stronger relationships.

Join Business Coach & Consultant, Jevon Wooden, on the Standout Business Show who's breaking down 5 ways you can leverage relationships in organic marketing.

Listen up 'cause Jevon is sharing how you can develop organic marketing strategies that encourage repeat business & referrals - and not just grow your business but build a community.

Episode Resources

Connect with Jevon Wooden

Learn how you can stand out without the burnout of being constantly online.
Watch this new bingeable set of 1-minute videos: Stand Out In 60 Seconds

...and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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How do you humanize your brand and build real human connections in the online marketing world?

Being an entrepreneur can sometimes feel like you’re all alone on an island. You've been taught to guard your turf - that you shouldn't share your ideas, and you certainly shouldn’t open up about your mistakes and failures.

This week's guest, Joshua B. Lee is joining to bust that mindset wide open. He's the founder of StandOut Authority where he helps his clients create real human connections online and build long lasting relationships and brand advocates that last a lifetime.

Joshua's called "The Dopamine Dealer of LinkedIn” so stay tuned as we take a deep dive into the art of creating authentic connections & share practical strategies to create authentic relationships on LinkedIn.

Episode resources

Connect with Joshua B. Lee

Learn how you can stand out without the burnout of being constantly online.
Watch this new bingeable set of 1-minute videos: Stand Out In 60 Seconds

…and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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How can you build a community of brand advocates that love your company as much as you do?

After all, your customers don't need another thing; instead, they want to feel a part of something

What if you built your sales and marketing strategy around your customers so that you've developed an engaged, lifelong community?

Crack the code of creating a loyal tribe of brand cheerleaders with this week's guest, Laura Gastos Young—a seasoned sales copywriter and marketing strategist.

Discover why simple data collection from surveys isn’t enough, and gain insights on how to extract more meaningful information from customer interactions.

Laura also shares the art of crafting the perfect questions to unearth your customers' real needs and desires - and how to position them as the hero of your brand narrative.

Together we'll explore the often overlooked, yet potent value of connecting with customers beyond the digital realm, and how these minor yet strategic actions can yield significant insights into your customer's world.

Are you ready to reshape your approach to customer engagement? Tune in 'cause Laura is going to share how you can connect with your audience so they engage more, buy more, and spread your message happily.

Episode resources

Connect with Laura Gatsos Young

Learn how you can stand out without the burnout of being constantly online.
Watch this new bingeable set of 1-minute videos: Stand Out In 60 Seconds

...and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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Ever wondered how big brands like Blendtec, Post-It, or Slack turned their perceived failures into multi-million dollar successes? 

They're proof that you don't have to be the smartest, the most gifted, or special person to find success.

After all, most wildly successful businesses can trace back their success to a fluke, happenstance, or fortunate coincidence (a.k.a. A Happy Accident)

Their secret is how they leveraged it!

This weeks guest on The Standout Business show is Dennis Geelen and he believes that you just need to be ready to recognize a Happy Accident moment when it comes along, and take action when it does!

Dennis is a fervent believer in harnessing Happy Accidents.  During our conversation he shares his three-stage process to create success stories: setting the stage, experiencing a happy accident, and recognizing and capitalizing on it.

Dennis is Founder of consulting company Zero In, and the author of 'The Accidental Solopreneur' and The Happy Accident Newsletter.'

Join us as we take a deep dive into what it takes to leverage your own luck in running a standout business.

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Is Podcasting having its moment?

With an astonishing 177 MILLION avid podcast listeners, there's lots of opportunity for you to share your expertise and have deeper more meaningful engagements with your target audience.

But can you actually make any money at it?

Can a podcast provide with an authority platform that shines like a beacon and draws your ideal clients to you?

This week's guest, Sheryl Plouffe has made it her mission to help coaches, consultants, and entrepreneurs to scale their businesses with profitable podcasts via her Seven Figure Podcaster Program.

Sheryl guides us through her proven approach to securing potential guests, fostering lasting relationships, and nurturing successful collaborations.

Takeaways:

• The importance of a high ticket offer
• The three P's of 7-figure podcasts: Platforms, Partnerships, and Patrons
• How podcasts nurture collaborations, summits and workshops

Episode Resources

Connect with Sheryl Plouffe and register for the Iconmaker Live event

Learn how you can stand out without the burnout of being constantly online.
Watch this new bingeable set of 1-minute videos: Stand Out In 60 Seconds

...and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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Why is selling a service so difficult?

After all, if you're a professional service provider, sales is probably not your core expertise and none of us want to come off as a 'salsey-weirdo.'

The truth is, service providers can often have challenges with:
✅ Talking about and asking for money
✅ Building relationships quickly with potential clients
✅ Over-educating potential clients
✅ Not knowing how and when to ask for the business without looking pushy or salesy

To help solve this dilemma, I've invited sales trainer extraordinaire, Adam P. Boyd onto the Standout Busines Show to share how you can speak to your market so that they get you’re different.

Adam shares his valuable insights on the pivotal role deep conviction and right timing play when it comes to asking for business - all done without seeming too 'salesy' or pushy - and crafting a repeatable process to attract new business.

Listen up as we take a deep dive into how you can create a repeatable process for earning new business.

Episode ResourcesConnect with Adam Boyd

Learn how you can stand out without the burnout of being constantly online.
Watch this bingeable set of 1-minute videos: Stand Out In 60 Seconds

and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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Ever wondered how to captivate your audience in less than a minute?

The secret to grabbing & holding attention these days is keeping it short and to the point. This is especially true when it comes to video.

And even if you've NEVER imagined yourself as a video content creator, there is a super simple way to create great video content of you spontaneously sharing your best insights.

By far the easiest & most common way to spread your message to the right audience is to be a guest on somebody else's podcast.

In this solo episode I'm sharing how you can transform your podcast guest opportunities into a treasure trove of content using my approach to answering questions within a tight time-frame, thus ensuring an engaged audience.

For the past year, I've been part of a mastermind hosted by Michelle Mazur called the Expert Up Club, and she invited us to get on a Zoom call to share just one 'expert trick.'

This episode is a recording from that meeting where I'm sharing my trick where the group put me on the spot to do a live demonstration of what I was sharing with them on the art of answering any question in less than a minute - starting with a good hook.

Takeaways:
✅ Creating hooking elements in your responses
✅ The importance of being able to captivate an audience quickly & efficiently
✅ How to handle commonly asked questions in a concise, impactful way
✅ Recording yourself with a simple setup using a camera or a smartphone

Don't miss out on this opportunity to make your podcast speaking engagements more intriguing and impactful!

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Can you spot a 'pitch slapper' from a mile away? We've all seen them in our inbox.

And if you're at all active on LinkedIn, you're probably getting "pitch slapped" daily.

A myriad of messages that say something along the lines of: "I've got the greatest thing since sliced bread here and let me go on about it - in fact why don't we just get on a call?"

This week's guest on the Standout Business Show, agency owner, Megan Killion has an antidote to this cringiness.

Megan brings her 15 years of experience to the table, sharing her refreshing perspective on how to get your brand, product or service across without coming off as insincere or pushy.

She believes that the key to standing out in a crowded market lies in creating your own content & creating your own community.

And understanding that people are a lot more likely to buy from you if they feel like they found you, rather than the other way around.

Join us as Megan walks us through how you can engage and reach out to your target audience - with no cringe involved.

Get ready to rethink your approach to outreach.

Takeaways:

• LinkedIn prospecting and messaging strategies that really work.
• Secrets to crafting an engaging message that strikes a chord with your prospects
• The surprisingly powerful tool of polls for sparking meaningful interaction.
• How your content marketing strategy can make your prospects the hero of the story.

Episode ResourcesConnect with Megan Killion

Learn how you can stand out without the burnout of being constantly online.
Watch this bingeable set of 1-minute videos: Stand Out In 60 Seconds

and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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Are you ready for success & exponential growth? This year?

'cause, here's the thing:

Our minds are mostly trained to guard against failure. After all 70% of startups fail in years 2-5 so we really need to be thinking about future-proofing

But, when it comes to the future, ask yourself this: how would your business change if you could triple your revenue overnight? If you could get not one, but 100 of your dream clients?

It would be great, right? It could be. But only if you’re ready for it.

While you may have a ton of backup plans for failure I'll bet you don't have any for massive success.

We think a lot about the worst thing that could happen and we plan for it, but it's rare that we do this for the best-case scenarios.

It's more important than ever for us to imagine a successful & sustainable future... To help us do that, I invited digital marketer & trend analyst, Adriana Tica onto the Standout Business Show.

Listen up because Adriana is going to walk us through how you can build a solid foundation for long-term sustainable growth AND future proof your business!

Adriana underscores the importance of laying a rock-solid foundation, making the right client choices, and assembling the perfect team for long-lasting success.

Don't forget to join us every Thursday at 11 am Eastern Time for more insightful business strategies. Let's build standout businesses together!

Episode ResourcesConnect with Adriana Tica

Want to learn how you can stand out without the burnout of being constantly online?
Watch this bingeable set of 1-minute videos: Stand Out In 60 Seconds

and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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Are you guilty of commoditizing your brand by drowning your audience in 'how-to' content? It's time to stop playing it safe and holding yourself back from speaking up and standing out.

If you're selling higher ticket 1:1 coaching or consulting, be careful: 'cause there's a problem with "how-to" content.

And depending on how you do it, the clients you love to serve will struggle to connect with you if you make this big mistake.

What is the mistake and how do you avoid it?

Join this week's special guest, Robb Gilbear, as we break down the trap and what you need to do to avoid it.

Robb joined the show this week to shed light on how an overemphasis on information content can disconnect you from your audience.

In our conversation, we unraveled the nuances of crafting a content strategy that does more than just showcase your expertise.

Robb shares his insights on the importance of infusing your unique perspective and personality in your content and fostering meaningful relationships with your audience.

Stay tuned!!

Episode Resources

Connect with Robb Gilbear

Want to learn how you can stand out without the burnout of being constantly online?
Grab my free training: Stand Out In 60 Seconds

and start connecting with absolute dream clients who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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Ready to stop with the endless social media posting? Or praying that clients find you?

Are you sick of suffering from social media malaise where you're exhausted from chasing traffic & growing followers?

What if you could opt out of that frenzy?

When it comes to building a standout business, most people think they need:
✅ A Perfect website
✅ A Large social media following
✅ Weekly emails
✅ Pretty graphics
✅ Perfect packages

This week's guest, Michelle Warner, believes that instead, you can get off the social media bandwagon by building real connections that lead to real clients and real revenue.

A system she's developed called Relationship Marketing

Michelle's on a mission to design tiny companies that are built to last.

Listen up, 'cause we're taking a deep dive into how you can shift from traffic marketing to relationship marketing.

Episode Resources

Connect with Michelle Warner

Want to learn how you can stand out without the burnout of being constantly online?
Grab my free training: Stand Out In 30 Seconds

and start filling your calendar with absolute dream clients who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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Get ready to revolutionize your content creation game! 

I'm sharing my 5 step process that I teach my clients that'll provide you with an endless list of what you should be talking about...

...that will truly be your best content yet!!

I'm also revealing the extraordinary strategy of myth-busting to create content that generates demand for your offerings by changing your audiences' perspective.

Listen up!

This episode is brimming with actionable tips and practical strategies to supercharge your content.

Episode ResourcesGet the Mythbusting training

Want to learn how you can stand out without the burnout of being constantly online?
Grab my free training:  Stand Out In 30 Seconds
...and start filling your calendar with absolute dream clients who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up  here.

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Ready to make LinkedIn work for you like never before? This insightful conversation with messaging specialist Chala Dincoy will arm you with the knowledge to make a striking impact in just 30 seconds!

We dive into the power of LinkedIn's profile video feature, sharing tried-and-true strategies that work wonders and pitfalls to avoid. From analyzing robust profile videos from host, Brad Powell & previous guests Rob Gilbear Liz Hamlet & Sonal Bahl to discuss the immense power of niching.

This episode will revolutionize the way you present yourself on LinkedIn.

But that's not all. Chala and I also take a deep-dive into how to create resonating messages that hit home with your target audience and the immense value of honing in on a distinct problem you can solve.

We also delve into why, in this post-COVID sales cycle, video content is the undisputed king, and what you can do to leverage it effectively.

Lastly, we touch upon ways to maintain a robust presence on platforms like LinkedIn and YouTube. We share indispensable tips on how to use weekly live streams and other strategies to remain relevant and visible to your audience.

So, if you're keen on standing out and making a mark in your chosen industry, this is one conversation you won't want to miss.

Episode Resources

Connect with Chala Dincoy

Listen to the full episode with Robb Gilbear - Screw Your Funnel, Build A Rocket Ship Instead

Listen to the full episode with Liz Hamlet - Anti-Social Networking: The New Way To Build Community

Want to learn how you can stand out without the burnout of being constantly online? Grab my free training: Stand Out In 30 Seconds
and start filling your calendar with absolute dream clients coming to you who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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Are you sick of social media? Feeling overwhelmed by the constant noise?

How do you avoid blending in but also avoid the burnout that comes from being constantly online?

Discover the cure for social media burnout in our enlightening conversation with digital marketing expert, Pamela Foley!

Pamela runs a digital marketing agency where she helps women over 40 be seen and heard online.

As a former attorney, she knows how to cut through the B.S. with a concise, clear and persuasive message.

Takeaways:
✅ How small business owners can strategically use social media to build relationships and get clients.
✅ The importance of having a plan, engaging with people, and understanding your target audience.
✅ How to draw upon your experience and knowledge to create a captivating story that resonates with your target audience.
✅ The importance of approaching the Internet like a never-ending networking conference and making meaningful connections.

Don't miss this insightful conversation with Pamela and learn how to navigate the digital world without burning out!

Episode Resources
Want to learn how you can stand out without the burnout of being constantly online? Grab my free training: Stand Out In 30 Seconds

...and start filling your calendar with absolute dream clients coming to you who know they’re a perfect fit for your offer.​

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

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Ready to unlock the true potential of short form video for your business?

In this eye-opening episode of the Standout Business Show we're exploring how these easily digestible, super-shareable videos can rapidly spread your message and forge stronger personal connections with your audience.

Learn how everyday entrepreneurs, with zero video-making experience, can create their own Mic Drop Moments to skyrocket their visibility on platforms like LinkedIn.

I'm showcasing five stunning examples from clients who've harnessed the power of short form videos to stand out in their respective industries.

Discover the astonishing success story of a friend who amassed over 100,000 Instagram followers in a matter of months through simple yet impactful short form videos.

Plus, find out how to effectively use animated captions and relatable personal content to truly resonate with your target audience.

Don't miss this golden opportunity to elevate your business's social media presence by mastering short form video.

Tune in and let these 5 case studies guide you through the process of creating engaging, effective content that leaves your audience wanting more!

Unleash your inner video master!

Episode ResourcesSupercharge your short form video content with 40 Video Hooks that work for any niche: http://40videoideas.com

Make your own Mic Drop Moments. Get my free training: Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer.
Check out Mic Drop Moments

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Ready to break free from the noise and build a high-ticket business based on trust? We're flipping the script on conventional online marketing wisdom and revealing how to become an in-demand company without getting lost in the chaos. 

Join us as we share three essential steps to create a business that thrives on trust, rather than traffic: 

1. Become a familiar face to the right crowd
2. Have a strong point of view
3. Claim your own stage

In this episode, I'm sharing the power of personalized event hosting to build authority. Learn how you can forge meaningful connections with potential customers, partners, or even your idols by inviting them to your event.

Listen up to unlock the secrets of building a business that's in high demand through trust, relationships, and authenticity.

Episode Resources

Making your business different is crucial to your success, but where do you find the steps to actually do it?

Each week the Standout Business Show & Newsletter brings you new insights on how to build a business that gets noticed.

Learn the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and radically stand out.

Join 4,500+ standout business leaders for free.

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What would you do if you had the courage to stand out? What would you do if you believed that you were completely unstoppable?

How would you approach your day? Your work? Your relationships?

If you've been feeling any of the post-pandemic "blah" of just having to settle for what everyone is calling "the new normal" then listen up to my conversation this week with Alyssa Gioscia.

Alyssa came on to talk about how you can challenge yourself to think bigger, and go after the things that feel impossible.

(On her website she asks the question: What if reaching that ‘impossible goal’ was simply… next Wednesday? )

Listen up because she's sharing her proven methods to build positive momentum toward your dreams.

Episode Resources

Making your business different is crucial to your success, but where do you find the steps to actually do it?

The Standout Business Show is not just another a talk-show; it's a take-action show! Subscribe and learn how to make a difference by making something different.

Get the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and build a business that gets noticed.

Join 4,500+ standout business leaders for free.

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It's no secret that AI is taking over the biz world, from content creation to customer service to "omg it's coming for my job!?"

The BIG fear is that if you don't start figuring out how to adopt AI, you'll risk falling behind your competitors and miss out on the numerous benefits it offers.

But there's no need to get left in the digital dust.

This week's guest on The Standout Business Show, Stephanie Nivinskus, brought her 30+ years experience developing, testing & optimizing marketing strategies that convert for some of the biggest brands in the world.

In this episode, she shared her secrets on using AI to achieve higher conversion rates and maximize your marketing ROI.

Listen up to learn:
✅ How you can kick AI overwhelm to the curb and focus on what you really need to know!
✅ How to easily adapt your marketing materials to appeal to niche audiences!
✅ Get more leads and maximize your conversion rate on a daily basis!

Episode Resources

Connect with Stephanie Nivinskus

Making your business different is crucial to your success, but where do you find the steps to actually do it?

The Standout Business Show is not just another a talk-show; it's a take-action show! Subscribe and learn how to make a difference by making something different.

Get the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and build a business that gets noticed.

Join 4,500+ standout business leaders for free.

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What if you went from creating boring content to posting like a pro?

or from having everyone ignore your content to getting crazy engagement?

or flailing as a creator to honing your message with insane clarity?

Well, if you've been following Ryan Musselman on LinkedIn this past year, then you've already started this journey.

Wielding his flaming sword of fire🔥 Ryan's been blazing a trail for the rest of us to follow on LinkedIn to both build & monetize engagement.

Buckle up 'cause we're going to take a deep dive into how Ryan creates his irresistible content & how you can too using his proven methods.

Episode Resources

Watch Ryan's free training on how to create carousels

Making your business different is crucial to your success, but where do you find the steps to actually do it?

Each week the Standout Business Show & Newsletter brings you new insights on how to build a business that gets noticed.

Learn the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and radically stand out.

Join 4,500+ standout business leaders for free.

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What if you created a livestreamed event that brought sales and marketing professionals as well as founders and executives together for personal and professional development?

And what if you made it exclusively for the late-night crowd?

Then, what if you threw in a bunch of fun, unexpected, quirky stuff to help loosen up the business-y folks?

What would this do for your brand?

Can you actually turn a livestream event on Linkedin into revenue and dramatically grow your own brand?

These are the questions that we're exploring with this week's guest on the Standout Business Show, Jessie Lizak - because this is exactly what she's done with her weekly livestream event, Whiskey Winsdays.

Stay tuned 'cause we're going to take a deep dive into what it takes to turn a weekly virtual live event into multiple opportunities for business growth.

Episode Resources

Making your business different is crucial to your success, but where do you find the steps to actually do it?

Each week the Standout Business Show & Newsletter brings you new insights on how to build a business that gets noticed.

Learn the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and radically stand out.

Join 4,500+ standout business leaders for free.

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There are so many ways to create content on LinkedIn. You can create a basic post, shoot a native video, publish a newsletter/article, post a poll, and even do a LinkedIn Live.

But the problem is, many people struggle with creating content that actually engages and reaches the right audience.

How do you develop your content strategy so that you grow your personal brand, establish yourself as an authority and create a real connection with the right crowd?

My guest, business coach for personal branding & business growth Scott Aaron joins the Standout Business Show to answer these questions. Scott the go-to specialist when it comes to converting traffic, establishing connections, creating income using LinkedIn and building personal brands.

In this episode he breaks down his 4-step process that he calls “The LinkedIn Layer Cake” for making authentic connections that will grow your business.

Episode Resources

Making your business different is crucial to your success, but where do you find the steps to actually do it?

Each week the Standout Business Show & Newsletter brings you new insights on how to build a business that gets noticed.

Learn the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and radically stand out.

Join 4,500+ standout business leaders for free.

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I've always believed that instead of sharing information about what what you do, the best way to get people to pay attention, and inspire them to take action, is to go on a rant.

But simply ranting is not enough.

How do you connect your rant to issues & challenges that your audience is facing and then translate into the opportunity to solve those challenges by working with you?

In short: how do you turn your rant into revenue?

In this episode I'm sharing a 5-step framework that asks a set of questions designed to articulate your value in a way that expresses your true passion.

Get ready to take some notes!

Episode Resources

Making your business different is crucial to your success, but where do you find the steps to actually do it?  

Each week on the Standout Business Show you'll get new insights on how to build a business that gets noticed.

Learn the exact tactics that let you leap tall competitors in a single bound 🦸🏻 to boldly go where no brand has gone before 🚀 and radically stand out.

Join 4,500+ standout business leaders for free.

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What if it was easy to end scarcity now and forever? To stop chasing money & stop living for money?

And what if the solution has nothing to do with politics or social issues?

Can you imagine that it's easy to solve the problems of the world, scarcity and suffering without being divided by politics, economics or social issues?

With thirty years of professional financial market experience and over a decade of intensive research, Kristen Ragusin believes we've been living with scarcity because we're buying into the ILLUSION that money should be scarce.

Her new book, "The End Of Scarcity" delves into the very concept of money - what money is, how it actually works and presents a new way to recreate our money system that's NOT based on debt.

Buckle up 'cause this is the true money revolution—what comes after Bitcoin and cryptocurrencies.

Episode ResourcesGrow Your Online Brand with 40 Video Prompts that work for any niche: http://40videoideas.com

Get my free training: Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode there’s one thing I'd love you to do: go ahead & share this episode with a friend.

And thanks for listening!

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No one taught us how money really works growing up.

Our schools are busy turning out generations of financially illiterate graduates.

And our parents aren't usually the most reliable financial guides.

As adults we end up learning about money from the school of hard knocks - where we often end up broke or stuck in some debt-laden financial nightmare.

After all, the average American holds a debt balance of $96,371...(!)

So, how do you take charge of your financial well being and reach a level of financial independence?

Answering that question is the life's work & mission of this week's guest, Leah Garcia - Financial Professional.

Join us as we challenge the 'normal' financial path of the average American and take a deeper look at how money really works.

Episode ResourcesGrow Your Online Brand with 40 Video Prompts that work for any niche: http://40videoideas.com

Get my free training: Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode there’s one thing I'd love you to do: go ahead & share this episode with a friend.

And thanks for listening!

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Every business needs to face this tough question: why should your customers & clients choose you?

Are you creating a unique image and identity for your brand that sets it apart in the minds of your audience?

How can you position your brand so that others in your industry become irrelevant?

Answering these questions is the life's work and mission of my guest, ✳️ Nikola Grabacic, who's the owner of the Spark & Matter creative agency that helps purpose-led brands scale effectively in the post-Covid world.

Join us as we take a deep dive into helping you figure out how to position your brand so that it stand out.

Takeaways

• Where to start when positioning your brand
• The most radical way you can get inside your target audience's mind
• How to put the personal in personal branding

Episode ResourcesGrow Your Online Brand with 40 Video Prompts that work for any niche: http://40videoideas.com

Get my free training: Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode there’s one thing I'd love you to do: go ahead & share this episode with a friend.

And thanks for listening!

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What if just TWO HOURS a month could transform your social engagement on Instagram? (even if you think it's 'too late' to get on Instagram)

I'm a BIG believer in being super efficient & strategic when it comes to any form of content marketing. After all you've got a business to run and you can't spend hours upon hours every month trying to figure out what's working.

That's where today's guest, Jenn Herman, Instagram expert extraordinare comes in.

For this week's episode, Jenn is sharing how you can increase your reach on Instagram and create video reels that work - so that you're driving up engagement and increasing conversions & sales from Instagram.

Listen up!!

Episode ResourcesConnect with Jenn Herman

Grow Your Online Brand with 40 Video Prompts that work for any niche: http://40videoideas.com

Get my free training: Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode and you'd like to be a champion for the Standout CEO Show,
there’s one thing I'd love you to do:

Share this episode with a friend.

And thanks for listening!

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"The best way to predict the future is to create it. Every day show up to build the best version of yourself - you never know who you're inspiring."

These are the words of today's guest on the Standout Business Show, Amberly Allen.

Building her successful business during the pandemic, as a single parent and working in the male-dominated industry of automotive, Amberly has learned how you don't have to accept what the world is handing you.

You can make your own lane to success.

Listen up!

Episode Resources

Grow Your Online Brand with 40 Video Prompts that work for any niche: http://40videoideas.com

Get my free training: Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode and you'd like to be a champion for the Standout CEO Show,
there’s one thing I'd love you to do:

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I'm sure you've seen the big promises: "Get 10,000 leads in the next 30 days..." or some such nonsense...

But if you're like me that promise can still leave you feeling like there must be some secret that you don't know.

That if you only learned this one secret, the tap on the lead generation faucet would open and a flood of perfect prospects would start flowing in your business door.

Because without leads you don't have a business. So of course lead generation is on top of your mind.

Even if you're good at it, you still need to think about it all the time.

And because of that there are a lot of stories and myths that actually may be holding you back.

Listen up as I bust the most prevailing lead generation myths - because getting your mindset right about it is one of the most important secrete to generating leads.

Episode Resources

Grow Your Online Brand with 40 Video Prompts that work for any niche: http://40videoideas.com

Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode and you'd like to be a champion for the Standout CEO Show,
there’s one thing I'd love you to do:

Share this episode with a friend.

And thanks for listening!

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Think about the state of live shopping for a moment: Welden, a high-end US handbag startup, is selling 20% of its products via live shopping in China!

(where tens of thousands of viewers watch live shopping sessions on their phones!?)

What's going on with live stream shopping? And if you're an online retailer, how can you get in on this trend?

These are the questions I asked this week's guest on the Standout CEO Show, Carmen Muley who's someone who's seen live shopping from the inside out.

Carmen is a live shopping strategist who founded her agency in Spain - but started her live shopping career by hosting for the first ever Live Shopping show from Aliexpress in China.

Listen up!!

Episode ResourcesConnect with Carmen Muley

Launch your Online Growth with 40 Video Hooks for any niche: http://40videoideas.com

Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode and you'd like to be a champion for the Standout CEO Show,
there’s one thing I'd love you to do:

Share this episode with a friend.

And thanks for listening!

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We talk a lot about how to stand out on this show: How to do something so new and different that it will get others talking.

Well today's guest on the Standout CEO Show, Liz Hamlet "The Success Spark", has certainly been charting new and different territory.

She's taken advantage of the underused social audio feature on LinkedIn and turned it into a gathering place for people who dislike traditional networking.

She and her co-host, Yolanda Sissing, founded the Antisocial Social Club for entrepreneurs and "antisocial networkers" who hate the 60 second pitch and traditional networking.

As a result she's building genuine community and literally getting people talking on the platform.

Join us as we take a deep dive into how she created this antisocial social network.

Episode ResourcesConnect with Liz Hamlet

Check out the Antisocial Social Club

Launch your Online Growth with 40 Video Hooks for any niche: http://40videoideas.com

Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode and you'd like to be a champion for the Standout CEO Show,
there’s one thing I'd love you to do:

Share this episode with a friend.

And thanks for listening!

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wonder how you could start your next presentation so that it made people curious to learn more?

Or maybe your looking for that hook for your next podcast episode, video post or even your business pitch?

And how can you finish your presentation so people want to connect and learn more? So that they'll engage with you?

Or even become your champions & start telling others about you?

Helping you answer these questions is the mission and life's work of today's guest on the Standout CEO Show, Andy Churchill, who teaches how to use storytelling, visual design, gestures, voice, anxiety, and dozens of other key pieces to make your communication and presentations more outstanding.

Think of this episode as your shortcut to presenting better.

Stay tuned!!

Episode ResourcesConnect with Andy Churchill

Launch your Online Growth with 40 Video Hooks for any niche: http://40videoideas.com

Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode and you'd like to be a champion for the Standout CEO Show,
there’s one thing I'd love you to do:

Share this episode with a friend.

And thanks for listening!

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Chances are you think you’re a good listener. And chances are much of the advice you've heard on how to be a great listener falls far short of developing good listening skills.

But, what if great listening came from subtracting what isn't working rather than adding more?

This the main question that today's guest, Jacob Coldwell is raising in his work to make us all better listeners.

Jacob is the author of 'Listen Simply, How to Understand What People Are Saying' and he's the founder of Mountain Pass coaching.

Listen up as we take a deep dive into the tools and insight to repair your relationships, restore your leadership, work better in teams, and make you a force in any human endeavor.

Episode ResourcesConnect with Jacob Coldwell

Launch your Online Growth with 40 Video Hooks for any niche: http://40videoideas.com

Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

If you loved this episode and you’re loving The Standout CEO Show series,
there’s one thing I'd love you to do:

Share this episode with a friend.

And thanks for listening!

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Is it possible to build a successful business as a company of one working just 5 hours/day?

My next guest on the Standout CEO Show, Trevor Blake is a creator and builder of successful home-based companies.

In 2010, Trevor was running 3 companies simultaneously from home while working less than 5 hours a day.

Although he built a network of part-time contractors to run various functions of the companies, he never hired a single employee.

The combined value of the companies was around $600 million.

In this episode we're going to talk about the practical magic - yes magic - that will allow you to do the same.

We’re conditioned to think that the harder we work, the more we achieve…

But Trevor is joining us to demonstrate how the opposite is scientifically and psychologically true.

...and share some of the tools and techniques to ensure you can do exactly the same.

Stay tuned...!

Episode ResourcesConnect with Trevor Blake

Launch your Online Growth with 40 Video Hooks for any niche: http://40videoideas.com

Stand Out In 30 Seconds & have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer:
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout CEO Show!

If you loved this episode and you’re loving The Standout CEO Show series,
there’s one thing I'd love you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

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What if you could run your business without the pressure of growing beyond 7 figures?

And instead deciding what you actually need and want and crafting a way to do it in 25 hours a week?

What would your business & life look like?

This is exactly the vision that today's guest on the Standout CEO Show, business coach Karin Rozell brings to her work - a method she calls Happy Little Practice - designed for companies of one.

Listen up as we take a deep dive into how you can develop your own happy little business.

(& who doesn't want a happy little business, right?)

Episode ResourcesConnect with Karin Rozell

Want more ideas for making your videos irresistible ? Get 40 Video Hooks that work with any niche: http://40videoideas.com

Stand Out In 30 Seconds Have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout CEO Show!

If you loved this episode and you’re loving The Standout CEO Show series,
there’s one thing I'd love you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

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Isn't it time you got serious about short form video?

Heading into 2023 it's become clear that all of the eyeballs on social media are on TikTok, Instagram Reels & Youtube Shorts.

If you post short form video consistently on any of these platforms, their algorithms will reward you by showing your content, and spreading your message, to more and more people.

There's probably never been a greater way to grow your personal brand, and build that know, like and trust factor at scale than with short form video content.

Even if you're feeling late to the game this is a great time to go full speed ahead with short form video this year.

To spark this conversation I've invited Digital Marketing coach Neal 🎙 Schaffer onto the Standout CEO Show and he's going to help break down how you can benefit from creating a short form strategy that works for your business and some of the pitfalls to avoid.

Listen up!!

Episode ResourcesConnect with Neal Schaffer

Want more ideas for making your videos irresistible ? Get 40 Video Hooks that work with any niche: http://40videoideas.com

Stand Out In 30 Seconds Have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout CEO Show!

If you loved this episode and you’re loving The Standout CEO Show series,
there’s one thing I'd love you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

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People have been talking more and more about building community rather than focusing on building a huge, large audience.

So, as we're looking forward to the new year, why do YOU think it's become so important to build an engaged community for YOUR business?

And why should you focus LESS on attracting a big crowd and MORE on getting the right people to stay?

One of the biggest mistakes I see when people make videos (or post any kind of content) is that they treat their content like a broadcast instead of a conversation.

I like to think about content creation like church on Sunday - call and response.

Only in this case you want the people in your audience to prompt response from you!

Today's episode is a replay of an interview I did with Ben Toalson, who's the lead video content creator at Podia - an online course and community building platform for creators.

In episode Ben is sharing his best secrets for building an engaged community on video that grows and sustains your business.

I know you're going to like this one. Stay tuned...

Episode ResourcesCheck out Podia https://www.podia.com/

Want more ideas for making irresistible videos? Get 40 Video Hooks that work with any niche: http://40videoideas.com

Stand Out In 30 Seconds Have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout CEO Show!

If you loved this episode and you’re loving The Standout CEO Show series,
there’s one thing I'd love you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

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Have you ever found yourself setting goals and then not following through?

Or, even worse, have you ever followed through on a goal but found yourself in a place you really didn't want to be?

Here's how you can avoid that fate in the coming new year...

I want to bust the myth that says the only way to achieve success is to set goals.

I'd like you to consider that it's totally OK to not know and move forward anyway.

If you happen to be one of those people who is super clear on what you want in life, this episode is not for you.

But for all the rest of us.

If you aren't always clear on where you want to go, then listen up!

Episode ResourcesGet Victoria Labalme's book Risk Forward: https://amzn.to/3fLbypw

Want more ideas for making irresistible videos? Get 40 Video Hooks that work with any niche: http://40videoideas.com

Stand Out In 30 Seconds Have absolute dream clients coming to you with ease who know they’re a perfect fit for your offer
- Check out Mic Drop Moments
- Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout CEO Show!

If you loved this episode and you’re loving The Standout CEO Show series,
there’s one thing I'd love you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

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How do you sell with a story?

If you've read any book about storytelling for business you've probably heard the advice, "make your customer the hero, and you be the guide."

But today's guest on the Standout CEO Show is challenging that conventional storytelling wisdom.

Business storyteller and storytelling coach, Dan Manning, says that when you're telling a story to sell, start by telling your own story in a way that shows that youunderstand your customer's problem and then shows how you solved it.

Listen up as Dan breaks down how you can tell the kind of personal story that doesn't just communicates your product or service, but also shares who you are as well.

Episode Resources

Connect with Dan Manning

Want absolute dream clients coming to you with ease who know they’re a perfect fit for your offer?

Stand Out In 30 Seconds - Check out Mic Drop Moments - Meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout CEO Show!

If you loved this episode and you’re loving The Standout CEO Show series, there’s one thing that I would love for you to do:

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Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

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You've likely heard this before: "In order to have a successful online business, you absolutely need a funnel!"

After all, a funnel promises to automate your business - magically bringing you clients while you sip piña coladas🍹on the beach, right?

The problem is that a funnel is impersonal. Your Funnel reduces your prospects to numbers.

You're forcing people down a path and squeezing them, round pegs and square pegs alike, through a small hole.

Funnels treat people like cattle. 🐮 Or sheep 🐑

Enter today's guest on the Standout CEO Show, Robb Gilbear, founder of GrowthHabit.org.

Robb suggests that instead of a funnel that you need to build a rocket ship where potential clients excitedly volunteer for the ride, enjoy the journey, and the clients who join you for the adventure stay with you for longer.

Buckle up - today we're headed for the Milky Way...!

Episode ResourcesConnect with Robb Gilbear: https://growthhabit.orgWant to become the obvious choice to the right crowd & attract more clients on video? Check out: Mic Drop Moments - You meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Standout CEO Show!

If you loved this episode and you’re loving The Standout CEO Show series, there’s one thing that I would love for you to do:

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Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

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Have you ever thought that maybe all the digital marketing you're doing might actually be hurting your business?

That you're not “breaking through the noise,” you're just adding to it?

Perhaps you're not simply “one funnel away.” Maybe your funnel is preventing the big fish you want from seeing your bait.

Our guest on this episode of The Stand Out CEO Show, Tom Schwab, wants you to consider that you are just One Conversation Away from a rich life and a profitable business.

Tom is the Chief Evangelist Officer at Interview Valet where he helps his clients have more meaningful conversations as podcast guests.

If you believe that the best things in life come from conversations then this episode is for you!

Episode ResourcesConnect with Tom Schwab: https://interviewvalet.comWant to become the obvious choice to the right crowd & attract more clients on video? Check out: Mic Drop Moments - You meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

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Does your brand connect with your right audience?

How do you create a consistent and cohesive brand that lets you step into your expertise?

How do you make sure the experience someone has with your brand tells the same story...?

Every. Single. Time.

If your audience & customers & clients don’t understand what you’re all about as a brand, they’re going to have a real hard time connecting with you and your work.

To help address these issues I've invited re-branding specialist, Kelly Wittman onto the Stand Out CEO Show.

If you're looking to connect the dots between what you want your brand to be known for and how you’re actually showing up online then listen up!

Episode ResourcesConnect with Kelly Wittman: https://wittandcompany.com/Want to become the face of your business & turn your personal brand into profit?

Spend an 1 hour & get a month of short-form video content!
Check out: Mic Drop Moments

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

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Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

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What would your business be like if you could obliterate wimpy offers, eradicate blah sales pages & banish boring emails?

How can you create compelling content that converts and actually profit from persuasion?

To help answer these questions I invited certified persuasion coach, Karen Grill onto the Stand Out CEO Show.

Stay tuned as she shares the simple levers of persuasion that you can start using that will actually help your prospects persuade themselves that they're a great fit for your offer.

Listen up as we take a deep dive into how you can sell more using the power of persuasion and help you identify your persuasion gaps and convert more people.

Episode Resources:Connect with Karen Grill on LinkedIn

KarenGrill.com

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

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In times of turmoil, it’s those who stay the same that struggle. But if you learn how to reinvent yourself, your business can pull through the tough times and come back stronger.

Or so we're told...

And yet so many are resistant to change and cling to their old identities and the world changes around them.

(Think Kodak 📷 ).

Today we're going to dive into the question of why reinvention is a necessity for your business with serial entrepreneur and business growth coach Shilpa Panchmatia.

Listen up as we explore why this might be the perfect time to time for you to reinvent your business and brand so that it stands out from the crowd.

Episode ResourcesMic Drop Moments – 1 hr of your time = a month of social video content! Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

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How can you create content that is so attractive that your audience will want to start binging on everything you've published? 

One of the secrets: You need to turn your content into a series - into a show - and there's no easier way to do this than to create a live video podcast.

In this special episode the host of the Binge Factor podcast, Tracy Hazzard welcomes me onto her show as a guest where she picks my brain about how I've turned this podcast into a live video series. 

And bonus, she reveals my binge factor! 

Listen in as we tackle the wins and challenges of live streaming podcast episodes and how you can get started, including the dos and don‘ts of live streaming and some important tips to get your brand known as an authority.

Episode ResourcesMic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

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The way you shop online is changing. Live streaming has become a super popular way to shop for items, and Live Commerce is at the forefront of this new trend.

But, so far the main venues for live shopping have been limited to private platforms like QVC or via affiliates operating on Amazon.

Now there's a brand new way to set up live shopping video on your own website & on your social media accounts (yes, multicast!).

Your video is linked directly to your Shopify, Square or Woocommerce & lets viewers click on the video, go directly to the product page and purchase - all while your live video keeps streaming!!

Mind. Officially. Blown.

This week's guest is Nicolas Bailliache, who's CEO of the shoppable video platform, Estreamly.com

Episode ResourcesMic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

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Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

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What’s the secret to showing up big time and stepping out as the person who you really are?

What can you do to get out of your own way and take a stand as the person you're meant to be.

To start this episode off I've pulled a really cool bit of inspiration from a viral video clip showing exactly how you can do this.

Not to be missed!!

Episode Resources:

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

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Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

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Trying to stand out amongst all the noise is one of the biggest challenges facing every small business.

With the current state of over saturated media & online channels, how can you harness the power of the press and gain massive exposure that actually moves the needle on your business growth?

I've invited Sabrina Stocker onto the Stand Out CEO Show to help us meet this challenge. Sabrina is a public relations expert and cofounder of Two Comma PR.

Using a combination of storytelling and behavioral economics she launched a viral PR campaign for her company, Shopping Slot.

“Every press publication in the UK picked it up, which resulted in over 100,000+ users within 24 hours and over 3 million page views and nearly half a million users within the first six weeks,”

Join us as Sabrina breaks down her PR formula and find out how you can put it to work for your business.

Episode Resources:Connect with Sabrina Stocker on LinkedIn

Two Comma PR

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

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Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

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Want more people to respond to your LinkedIn posts or videos? 

Wondering how to create LinkedIn content people will engage with?

Join the next guest on the Stand Out CEO Show, Daniel Kading and discover a Linkedin engagement marketing strategy that will improve your content creation process & help you interact with more prospects and grow a stand out personal brand.

Dan is a LinkedIn Success Mentor who helps businesses grow their brands on LinkedIn via content, community & engagement marketing.

Episode Resources:Connect with Daniel Kading on LinkedIn

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

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Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

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What does your website say about you? Does it free you from worrying about the technical stuff so you can fully unleash your magic to the world?

What does your team say about you? Do they free up your time and energy to pursue more of what makes you unique?

These are the questions that this week's guest, Dave Braun is tackling in his work as CEO of Pro Website Creators and Chief Freedom Officer of Hire My V.A.

Dave is on a mission to help you unleash your full potential in all areas of your work and life.

Listen up if you want to bring significance to your life and business via intelligent website design and smart business practices.

Episode Resources:Connect with Dave Braun: prowebsitecreators.com

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

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Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

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How can you create an omnipresent online presence without spending your whole life on social media?

What if you had a system that would allow you to publish your content across all your social media channels - without you doing extra work?

What if you could create one piece of content and then publish everywhere - automatically?

To show us how this can work I've invited Hani Mourra, founder of Repurpose.io, onto the Stand Out CEO Show.

Hani has built a platform that lets you create once and then publish everywhere - giving you unlimited pieces of content optimized for each platform - and growing your audience faster than ever before.

Super excited for this one!

Episode Resources:Connect with Hani Moura: https://repurpose.io/

Mentioned in this episode:
Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

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We've all experienced the power of music. How listening to a song can transport you to an exact moment in time where you not only remember it in exact detail, but you can feel the energy from that moment.

Maybe you've experienced that same feeling while you're singing in the shower or singing in your car along with a song that's blasting on the radio.

What if you could regularly tune in to that energy?

What if the practice of getting in synch with your songs, that playlist from your life, was one of the keys to your success?

To help explore these questions and more, I've invited Brady Brewer who goes by the alter ego, The Spiritual DJ.

Brady is dedicated to using music to help high-level entrepreneurs bust emotional blocks, remaster the unknown and amplify Joy.

Episode Resources:Connect with Brady Brewer: https://www.instagram.com/bradybrewer.remastered

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

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Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

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What would it be like if you gave yourself permission to simply be yourself? If you gave yourself permission to succeed?

What can you accomplish when you’re feeling capable? When you’re feeling certain of the outcome?

What would your life & work challenges be like if it felt like they could be met with ease?

These are the questions we'll be exploring with the next guest on the Stand Out CEO Show, Jim Self, who's an international speaker, author and leader in the field of personal energy management. He's also co-founder of A Course in Mastering Alchemy.

Join our conversation as Jim shares tools for personal growth that can help you move beyond limiting self beliefs to harnessing your energy for positive change.

Episode Resources:Connect with Jim Self: https://masteringalchemy.com/

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

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How can you attract your exact, right-fit clients & become the obvious choice with your personal brand?

What if you were given the clarity, confidence and energy to develop a brand that was purposeful?

And what if you had a clear process to build your brand and erase marketing confusion?

This is the life work and mission driving my guest on the Stand Out CEO Show, Aarti Parmar who is an award winning brand strategist  & personal brand coach.

Listen up as we take a deep dive into what it takes to build a stand out personal brand.

Hint: it's not what you think...

Episode Resources:

Connect with Aarti Parmar on LinkedIn

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

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What if you had an all-in-one payment & business app on your phone that let you work from anywhere and take care of all your invoices, hiring contracts & meetings?

What if there were a mobile platform that let you take back control of how you earn and how much you earn?

While gig economy sites like Upwork and Fiverr are taking advantage of their middle-man position by taking 20% your income, what if there were a perfect business banking solution for online entrepreneurs?

Well, that's exactly what my guest, Indiana Gregg has built with the Wedo app. A serial entrepreneur and former singer-songwriter, Indy understands the creator economy from the inside out.

Join us as we explore how you can thrive in the creator economy.

Episode Resources:

Connect with Indiana Gregg on LinkedIn

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who's building a stand out business and growing their personal brand.

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Want to attract and retain more prospective customers in the most efficient way possible?

Want to align your Executive Personal Brand within your industry?

Want to create new media opportunities for yourself?

Then join my special guest, Melanie Borden and learn how you can elevate your executive personal brand that sets you apart from your competitors.

Melanie has grown her own brand on LinkedIn to over 160,000 followers in just the past 2 years.

She's worked in with leadership from public tech companies to private start-ups, retail automotive, and now has established her own marketing consultancy with a clear focus on harnessing online marketing strategies to build corporate and personal brands.

Episode Resources:

Connect with Melanie on LinkedIn

MelanieBorden.com

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who wants to build a stand out business and grow their personal brand.

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Not a big fan of public speaking? You're not alone!

Study after study confirms that public speaking remains one of our single greatest fears.

Warren Buffett had public speaking anxiety, Julia Roberts had it, and even Adele (the singer) had anxiety so she created an alter ego "Sasha Carter" to pump her up before shows.

So, how do you overcome the fear of public speaking? To help answer that question I've invited public speaking coach, Kit Pang onto the Stand Out CEO Show.

Kit is a 3-time TEDx speaker and founder of Boston Speaks and he's going to walk us through his best methods for beating public speaking anxiety.

Episode Resources:

Register for the Fearless Speaker Summit

Free Guide: 40 Video Conversation Starters - Earn the attention of people who know they're a perfect fit for your offer!

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who wants to build a stand out business but they’re feeling lost in the crowd.

You can help us grow the community of the creative entrepreneurs who are standing out to make better things that make things better.

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What's your vision for running a first class business and how do you become a true leader in your market?

How can you unlock sustainable revenue growth in your business while maintaining healthy boundaries as an entrepreneur?

These are the questions that my guest, marketing agency owner, Jackson Calame, will address on The Standout CEO Show.

Jackson's core work is helping people pursue their passions successfully by empowering them to focus on doing what they love full-time.

Episode Resources:

Connect with Jackson Calame

Free Guide: 40 Video Conversation Starters - Earn the attention of people who know they're a perfect fit for your offer!

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who wants to build a stand out business but they’re feeling lost in the crowd.

You can help us grow the community of the creative entrepreneurs who are standing out to make better things that make things better.

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What if you had a system that made it easy to earn money online? And what if you could have consistent growth without working more hours?

That's what my guest, Dr. Matt Shiver will be answering in this episode of The Stand Out CEO Show. Matt helps entrepreneurs build simple, effective lead generation systems that allow their business to grow without them working “in the business.”

Join us as we take a deep dive into how you can create a stand out growth system that not only works, but brings you consistent growth month after month so your business can have a bigger impact.

Episode Resources:

Connect with Matt Shiver

Free Guide: 40 Video Conversation Starters - Earn the attention of people who know they're a perfect fit for your offer!

Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who wants to build a stand out business but they’re feeling lost in the crowd.

You can help us grow the community of the creative entrepreneurs who are standing out to make better things that make things better.

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There are so many ways to create content on LinkedIn. You can create a basic post, shoot a native video, publish a newsletter/article, post a poll, and even do a LinkedIn Live.

But the problem is, many people struggle with how to engage their audience. How do you develop your content strategy so that you grow your personal brand and establish yourself as an authority?

My guest, business coach for personal branding & business growth Scott Aaron joins the Stand Out CEO Show to address these issues. Scott the go-to specialist when it comes to converting traffic, establishing connections, creating income using LinkedIn and building personal brands.

Scott helps entrepreneurs and coaches achieve success while building their own networks organically, but without complicated and costly marketing tactics.

Connect with Scott

Episode Resources:
Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who wants to build a stand out business but they’re feeling lost in the crowd.

You can help us grow the community of the creative entrepreneurs who are standing out to make better things that make things better.

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The startup game is a roller coaster. It can be one of the most difficult, frightening, stressful roller coasters in the world.

As a founder, an executive, or a leader in an early stage company, you probably feel alone in your struggles. One day you’ll get amazing news, and then the next day you’ll run into major problems that feels like the sky is falling.

So how can you navigate the inevitable highs & lows that come from starting a new venture? And how do you gather enough momentum to break through and create a truly stand out business?

These are the questions I asked my guest, business coach Noah Koff, who shared his insights on how you can dominate your market without having a huge household brand name or secret insider connections.

Episode Resources:
Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who’s a creative entrepreneur, who wants to build a stand out business but they’re feeling lost in the crowd.

You can help us grow the community of the people who are standing out to make better things that make things better.

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How would you like it if you could sit back and clients — exactly the kind of clients you want to work with — simply came knocking on your door asking to work with you?

That’s the dream right?

You probably didn’t get into this business because you wanted to be a salesperson. You started doing this because you’ve got a great talent and you genuinely want to solve the problems for your clients that your business was build to solve.

At no point did you probably think, “And I really want to spend most of my time searching for clients.”

So let’s talk about what it looks like to sit back and have clients come to you, because living the dream is possible, if you do it right.

Tune into this episode to hear:
- The two major marketing buckets that will bring your clients to you
- Why developing organic marketing is totally worth it
- How to build your authority engine

Episode Resources:
Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Video Podcast Producer – Power you personal brand with a stand out video podcast.

Thanks for tuning into this week’s episode of The Stand Out CEO Show!

If you loved this episode and you’re loving The Stand Out CEO Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who is a creator, who’s looking at doing video and they want to get better at it.

You can help us grow the community of the people who are standing out to make better things that make things better.

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What makes your content, your way of showing up, different from everything else out there? 

Answer that question. 

How can you build a stand out personal brand for yourself online? And how can you do it in the most effective way? And how can you do it without selling your soul and spending all your time on social media?  

If you have any sort of presence online, you have a personal brand. In this episode I’m 3 steps to building a stand out brand online that have worked for myself and my clients.

You know that your personal brand to be rock solid. But if you’re in the digital immigrant generation, you may be feeling like the whole digital marketing train has left the station – without you on it.

Here are 3 of my strategies that you can implement to make sure that your personal brand stands out in a sea among the millions of younger folks who are mostly just adding to the noise.

Episode Resources:
Mic Drop Moments – Become the face of your business with short, insightful videos that leverage your brand awareness.

Remote Video Producer – Power you personal brand with a stand out video podcast.

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What are the secrets to productivity, growth mindset AND happiness? In our hustle culture world, is it even possible to be super productive, achieve remarkable growth and be happy?

There's certainly many examples of business leaders who's business has become successful who aren't happy. And for the rest of us who are still struggling to stand out, to reach our goals - how can we be happy along the way?

Or do we have it all backwards? That maybe happiness comes first. That our goals and dreams can only flow from creating a mindset of happiness.

These are the questions that my guest, Yuri Choi has been asking in her work as a performance coach and with her new book, "Creating Your Own Happiness."If you're inspired by today's episode and you're ready to build a stand out business and void getting lost in the crowd then I have an invitation. I'd love to talk with you about how to make your brand uniquely compelling, effective and radically different.

I've still have a few spots in my calendar for a standout business breakthrough session where we can make a plan for you to become a Standout CEO.

Schedule a call with me

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You don't become a stand out CEO all by yourself. It takes a whole ecosystem of your network and community. Your relationships with your family, your friends, your colleagues, your team and your clients and customers all contribute to make or break your business.

And yet, when we get swept away by our emotions, whether positive or negative, we can either be carried off to dreamland or spiral down into doomland depending on how we're feeling in the moment. Neither of which is good for our work or relationships or well being.

So, how can you gain control to use your emotions as an asset? How can you learn to harness raw emotion and use it as a platform to relate to your world?

These are the questions that my guest, LeeAnah James, has been tackling in her work as an Emotional Intelligence coach.

Join our conversation we talk about the exact framework LeeAnah uses to help you take charge of your emotions and start taking charge of your work & your life.

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Most of things you read about how to have storytelling success focus on your imagination, or the ideas you have, or on brainstorming.
But, all of that is quite far down the funnel.
At the very beginning you don't even know what your ideas are.
You don't even know what you should be talking about.
You don't know anything.
All you have is a blank screen 📺
But you do have stories, you have ideas & you have knowledge within you that's priceless.
Let's talk about how you can tap into your self expression as your way to stand out that could be the basis of career or a product or a whole business.
Learn more about my Mic Drop Moments framework: http://mymicdropmoments.com

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I think we can all agree that publishing a book can be one of the best ways to get your name out there and establish yourself as a trusted source on a particular topic.

In the digital age, everyone has access to the same information. Which is why a strong personal brand with a book can set you apart from your competition and help you stand out as an expert in your field.

However, you know that writing a book not as simple as snapping your fingers and making it happen. So, if you think you've got a book in you & you’re planning to build your expert platform by publishing a book, then you definitely want to tune into this episode.

My guest, Jeremy Jones is sharing how your well-written and strategically marketed book can help you establish yourself as an industry thought leader, boost your speaking engagements, and grow your profitable coaching or consulting practice.

Get Jeremy's free e-book: https://authoritycoach.com/

If you're inspired by today's episode and you're ready to build a stand out business and void getting lost in the crowd then I have an invitation. I'd love to talk with you about how to make your brand uniquely compelling, effective and radically different.

I've still have a few spots in my calendar for a standout business breakthrough session where we can make a plan for you to become a Standout CEO.

Schedule a call with me

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How you can monetize a small audience?

We've all been told that the thing we need to do in order to be successful online is to reach and grow a large audience.

And after we've attracted a big audience and earned their attention and earned their trust, then - after all that happens - then we can start making money.

But, in this episode, my guest, Ina Coveney, is here to challenge that conventional wisdom.

Ina is a business coach for online coaches. She's the host of the Global Phenomenom podcast - which I highly recommend listening to. And her program is called Get Clients First.

So this is not Grow Your Audience first - it's clients first. You don't have to wait!

Imagine if you didn't have to spend all of next year promoting on social media trying to reach and grow the biggest audience possible.

What if you could actually make your living doing what you love - right away by getting clients first and monetizing a tiny audience. How do we do that?

That's what we're talking about, so stay tuned!!

Get Ina's 100 Post Ideas

If you're inspired by today's episode and you're ready to build a stand out business and void getting lost in the crowd then I have an invitation. I'd love to talk with you about how to make your brand uniquely compelling, effective and radically different. I've still have a few spots in my calendar for a standout business breakthrough session where we can make a plan for you to become a Standout CEO.

Schedule a call with me

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There used to be only three ways to get noticed: Buy expensive advertising, get the mainstream media to tell your story for you, or hire a huge sales staff to interrupt & tell people individually about your products.

But now, with the myriad of new opportunities to market and promote yourself online, the key to success (and to standing out) is to think more like a journalist and publish amazing content that will build trust and affinity for your brand.

These ideas form the main premise of the newly published 8th edition of "The New Rules of Marketing & PR" written by my guest, David Meerman Scott.

As we've seen over the past two years where we could not meet one another face-to-face, the kind of online marketing that David writes about in his book has become even more essential.

Here's the key takeaways from this episode:

• The old rules of marketing that haven't changed in the past 15 years.
• Newshacking - a word coined by David - and why it could be the most effective way to reach a wider audience.
• How the new rules are all about taking charge of your messaging and publishing content your audience looks forward to.

Stay tuned for a deep discussion of what are the new rules of marketing that work today and how you can harness them to help your own brand stand out!

Want to stand out as the face of your brand and get more engagement from your social media posts and videos?

Earn the attention of people who know they’re a perfect fit for your offer with my FREE guide: 40 Video Engagement Post Ideas.

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We all know how much first impressions count. And you only get one chance to make a good first impression.

So, with so many first time encounters happening via people bumping into your online profile, it's more important than ever for you to stand out with a personal bio that reveals the multifaceted human with a powerful story that you are.

But what stories should be telling in your bio? Is there a specific framework that you should follow to help shine a light on the things you stand for and believe in? How do you create a bio that captures your particular magic?

To answer these questions I've invited The Bio Writer, Christina Lawrence onto the show to talk about how you can capture your unique brilliance in a bio that speaks to the essence of you. 

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We've all been exposed to so many 'must do' marketing strategies insisting that we need to reach a big following online or build a complicated funnel, or (you fill in the blank...)

But what if we could forget all that?

What if the secret to truly great marketing had nothing to do with what most of the marketing gurus are telling you?

My guest in today's episode is Christina Frei, founder of InnateMarketingGenius.com

And here's the thing that Christina's figured out: The key to standing out in the market - it isn't outside your business, it's not the funnel you've built or the webinar you host or the ad campaign you run -  it's inside you.

Stay tuned! Get ready to discover your innate marketing genius.

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Today's episode is all about how my guest, Aimee Montgomery, used LinkedIn to grow her digital marketing & business coaching agency. 

We really went deep into the details of exactly how she pulled this off - landing 20 new clients in her first month just from building relationships on the LinkedIn platform.

BUT, I also want to share some huge news! 

I've combined my LinkedIn Live Jumpstart Masterclass with a bonus bundle and I'm offering it to listeners of this podcast right now for half off! 

Live video is finally available to all users on LinkedIn now is a great time to start using live videos so you can show up on the platform & introduce yourself to your ideal prospects in a genuine and authentic way. 

If you want to get this complete walk-through on how to go live on LInkedIn look use this link:
https://www.loveatfirstview.com/live-video-bundle

or find me on Linkedin and send me a DM!

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Here's a new angle for why you might consider starting a podcast this year.

Podcast content marketing can be a powerful way to build an audience for your business and there are a growing number of ways to monetize a podcast effectively.

For example, podcast listeners are perfectly primed to be receptive to online courses, and have the disposable income to pay for them.

Just imagine: Instead of letting your old articles or videos sit on your website with little to no traffic, you could use the same information to create an exciting podcast series that reaches a brand new audience.

But what are the most innovative ways that podcasts are being produced right now that will help you grow your audience?

To help explore these and so many other reasons why starting a podcast could work for you, I've invited Mark Asquith onto The Live Stream Show.  Mark is known as 'That British Podcast Guy' and is founder & CEO of Captivate.fm which is a podcast hosting service. 

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Why is it becoming so important to build an engaged community for your business?
Why should you focus more on getting people to stay than attracting the largest crowd?
And how can you be using video to create raving fans who binge on all your content and start bringing all their friends?

To help answer these questions I've invited Ben Toalson onto The Live Stream Show. Ben is the Video Content Marker for Podia, a platform that provides creators with everything they need to create & sell courses, webinars, downloads and build community.

In this episode we take a deep dive into how you can use video to build an engaged community that grows and sustains your business.

Check out Podia

Learn about Podia's Nominate a Creator Fellowship

Thanks for tuning into this week’s episode of The Live Stream Show!

If you love this episode and you’re loving The Live Stream Show series, there’s one thing that I would love for you to do:

Tell one friend.

Share this episode with someone who you know who is a creator, who’s looking at doing video and they want to get better at it.

You can help us grow the community of the people who are using video to make better things that make things better.

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Whether you're delivering presentations, speaking at conferences or facilitating meetings, the last two years have taught us that it's now essential to learn how to communicate virtually.

As we move into the future, this is not going away.

Most major conferences are going to continue to offer on online component.

Many employees and entrepreneurs are going to continue to run their businesses remotely.

And those who master virtual communication skills are the ones who will excel as leaders in the 'new normal.'

In this edition of The Live Stream Show I've invited communication coach, Laurie Schloff to help us enhance our virtual speaking and communication skills.

Laurie is the author of 'Smart Speaking' and has appeared on Oprah and the Today Show. (Imagine that? After listening to Laurie you'll be one degree of separation with Oprah!)

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All of your efforts in promoting your work and getting your name out there usually revolve around attracting as many new people as possible.

But, here's the truth: How many people you attract is not nearly as important as who stays.

So what can you do to keep people coming back?

When you're publishing your content marketing stuff - your live videos, your podcast or your LinkedIn newsletter - how do you attract your ideal clients who will binge all your content, buy everything you sell and come back for more?

I've invited Tracy Hazzard, host of The Binge Factor' podcast, on to help answer these questions. Tracy has interviewed & coached hundreds entrepreneurs & content creators to help them discover what they have to share that will give them that sticky quality that will keep people coming back again and again.

Buckle up!

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When you want to learn something new what do you do? I'm betting you look for a video that will show you how to do what you're looking for.

Consumption of online video has skyrocketed in the past two years since we've all been working from home and social distancing.

So, if you’re serious about teaching others, growing your business, or building an online course, instructional videos have turned out to be the best delivery method.

But how do you make a great instructional video? How do you create video that shows how instead of telling how?

For this episode of the Live Stream Show I've invited Andy Owen on to help answer these questions. Andy is the social engagement and video manager at Techsmith the company behind the amazing screen recorder & video editing software, Camtasia.

We took a deep dive into the hows and whys of sharing your wisdom on video. 

Stay tuned!

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How do you maintain your creative flow when it comes to creating video content? (or any other kind of content). How do you stay inspired within the constant grind of posting on social media?
​
The conventional advice for being consistent is to batch your content. For example, you shoot several videos in one morning so that you're able to produce a lot in a short amount of time.
​
But, what happens on the day you've scheduled to shoot your video when you're just not feeling it? Or you're distracted by some fire you have to put out in your business?
​
You can end up forcing yourself to make your content in spite of how you're feeling - and it will show. Your energy just won't be there and your content will suffer.

And if this keeps happening, you can start to burn out. I know. I've been there!!
​
So, what I'm sharing in this episode is what's really worked for me in not just creating content on a consistent basis, but how you can create truly amazing video content that lights you up inside and creates real change for your clients.

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How can you leverage LinkedIn for lead generation, without without spending a penny on ads or investing time in building funnels?  How do you develop your content strategy so that it positions you as an authority within your field and spurs engagement?

My guest, Molly Stovold, joins The Live Stream Show to address these questions. She's created a LinkedIn Lead-Gen System that's focused on permission-based marketing that will build you a network of supportive, engaged professionals - organically.

Without ads. Without funnels.

Molly helps online entrepreneurs, therapists, business coaches, startups, NGOs, and service providers, who show up for themselves and their businesses every day, yet struggle to find a growth strategy that works.

Connect with Molly on LInkedIn

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Break through the noise & create demand with your next video! Join my FREE Mythbusting Masterclass

All of us creators, myself included, are just absolutely killing ourselves by doing tons and tons of how to videos and tons of educational and value content – because we all believe that this is the thing that we really need to be doing.

Coming to the market place in our zone of genius and constantly teaching about the thing that we know best.

And I’m going to say that this could be one of the things that’s absolutely hurting your business right now.

In this video I’m sharing what I think is probably the most powerful thing that you can do when you are talking to your audience, especially when you’re making a video.

I know that this is going against the grain of what everyone is teaching but I have to stand up for something and this is what I’m about to say.

Why would this be a bad thing?

Well, when you’re only talking about the thing that you know, there’s a couple of problems with that.

I don’t care what niche you’re in or what field you’re talking about or what your expertise is, the information that you have to share is not that valuable.

In fact, it’s already available everywhere. You can search for it on YouTube or you can do a quick Google search and you’ll probably get 10,000 results for whatever question you have.

If the answer to everybody’s problem was just a little bit more information, then we’d all be rich. We’d all be slender and have lost our 50 pounds. We’d all have a beautiful spouse. We’d all have great jobs. We’d all be living this fantastic life.

And yet here we are in the information age, and all this information has been dumped upon us, and most of us are in the same spot that we were before the time of the Internet.

So if information alone isn’t the answer then what is the thing that you really should be trying to focus on when you’re coming to the marketplace and you’re wanting to stand out amongst all of the people who are shouting and talking about the same kinds of things that you’re talking about?

You want to come forward with something that’s a bit polarizing.

And you want to talk to your audience in a way that first of all they feel like you understand them. It’s not important that they understand you as much as you make them feel like you understand them.

You want to make this personal connection in that way and by understanding them, you know that they have a belief system and it’s probably a limiting belief that is keeping them where they are, and keeping them from getting the thing that they would like that your business can help them with.

And so there’s a before-and-after here and you want to come to their mindset knowing what their limiting belief is – and you want to challenge that belief.

You want to bust it right open. You want to challenge this myth that they’ve created in their head and you want to bust it.

You want to have them go, “Oh my gosh, I’ve never thought about it this way.”

This is probably the most powerful thing that you can do when you are talking to your audience, especially when you’re making a video.

So in the very next video that you make I want you to be thinking about what does my audience currently believe? What is the conventional wisdom that everybody is accepting that I know is limiting them, that I know that I want to challenge, that I know that if we think about it in this new way, then everything will change?

And this is the way that you want to be approaching the next piece of content that you create.

Want To Learn More?

Join my FREE Mythbusting Masterclass

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As a creator entrepreneur you can often find yourself making things way more complicated than they need to be. And this is especially true when it comes to social media and video content creation.

For the generation that identifies as 'digital immigrants,' who often feel anxious and/or left behind by the fast changing world of technology, there's a growing need for guidance in pivoting to the online business world.

My guest, Diana Gladney, joined us to share the innovative ways she's been developing as a creator entrepreneur and how she's helping others do the same - with video content & live video.

Diana is a great example of someone who's figuring this 'creator economy' thing out on her own and is willing to show up and bring you along her journey.

Connect with Diana Gladney

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What does it take to have a remarkable business? To lead a remarkable life? How do you make something so good that people talk about it?

How can reach more people online without pretending to be something you’re not? What are some natural ways that people could share your content?

These are the questions I'm tackling in this episode! 

Welcome to a whole new season's worth of content that I want to embark on. I want to find out who is doing the most remarkable stuff out there. 

I want to showcase people who are doing remarkable things and I want to share with you what it takes to do something that's truly remarkable.

Here's my new manifesto: refuse to share any message or create any content that’s less than remarkable.

Stay tuned! Don't touch that dial!!

Join the LInkedIn Live Masterclass

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We all want to grow bigger, reach higher, or innovate better. But, what makes someone pick you, stick with you, and stick up for you?

What makes your work resonate enough so that people will not only show up, but they'll stay with you and join your movement?

These are questions being asked by this week's guest, Jay Acunzo who's exploring the concept of resonance in our work.

Join our lively discussion as we chart the difference between how many people see your work vs how much they care.

Jay is an author, speak and the creator and host of the podcast, Unthinkable, described by listeners as ‘This American Life for business.’

Connect with Jay Acunzo:
https://www.jayacunzo.com/

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If you're a content creator and a content entrepreneur and you're probably wondering how you can make great content that will resonate with your audience, attract them to you and actually start growing your business.

Here's the thing.

You can spend a lot of time creating that one piece of really great content but, because there's a ton of noise out there, that one piece can get lost.

You're convinced that your message is the best thing for your audience out there and if you don't share it, you're doing a dis-service to the world. And you want to multiply that as much as you can.

So how can you do this without spending a ton of time???

That's what I'm uncovering in this video: Here's my #1 secret to what makes good content marketing - especially for live video.

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To get ahead in whatever business you're in, the truth is… you've got to be able to create inspiring content!

If you don't, you’ll simply get lost in the noise of other businesses competing for your potential customers' attention.

Most people believe that you have to spend thousands on creative agencies and professional photographers to create outstanding content, but that's actually not true!

If you’re a self-employed entrepreneur or business owner, and you don't know how to effortlessly create content that inspires your customers, now's your chance to learn!

I've invited photographer and videographer, Pete Longworth onto The Live Stream Show to talk about how you can create remarkable content that will attract the right audience.

After 18 years in the content creation industry, Pete believes that creating amazing content comes down to authenticity, creativity, strategy and implementation and he's going to share some of his secrets on this episode.

if you're already creating content for social media, your website, ads or emails and you want to stand out instead of adding to the noise, then this episode is for you.

Connect with Pete Longworth

Get my FREE Big Reach Audio Guide

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Over the past two years practically everyone who shifted into working from home experienced the space and time to reflect on how they've always done their work.

So many are questioning the idea of 'going back' to their job the way things were. This has led to what trend spotters are calling 'the great resignation' where more and more people are striking out on their own to live 'the self-employed life.'

It's looking super attractive and motivated by the desire to have more freedom, more flexibility and the ability to follow your true passion and purpose, right?

But, and this is a BIG but...

Most of us who've chosen the work-for-yourself route have discovered that it often involves working longer and harder, having less time and less money, more uncertainty and overwhelm.

You can easily find yourself running in a never-ending gerbil wheel of your own making - and feeling like you're getting nowhere fast.

So now what?

As a solo entrepreneur, how can you avoid this fate?

Well, to help answer these questions I've invited Jeffrey Shaw on The Live Stream Show to unpack how you can live your best self-employed life.

Jeffrey became one of the most preeminent portrait photographers in the United States. He decided to share his knowledge of business, branding, and marketing to support self-employed and small business owners as well as progressive-minded companies.

He's the author of the new book, "The Self-Employed Life," that's full of strategies that will help your business reach your big dreams.

Connect with Jeffrey Shaw

Check out The Self Employed Business Institute

Get my FREE Big Reach Audio Guide

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In today's episode, I'm sharing my best tips and the strategies that I'll be implementing in the New Year to build my personal brand.

You want your personal brand to be rock solid.

And in this day and age, if you're in the digital immigrant generation, you may be feeling like the whole digital marketing train has left the station - without you on it.

More than ever there's new strategies that we can all implement to make sure that our personal brand stands out in a sea among the millions and millions of younger folks who are trying to build their name and build their brand online.

If you have any sort of presence online, you have a personal brand and in this episode I'm going to do an end of the year wrap up of what worked for myself and my clients and share the new direction I'm most excited about moving into in 2022!

Episode Resources:
Mic Drop Moments - Become the face of your business with short, insightful videos that leverage your brand awareness.

Remote Video Producer - Power you personal brand with a stand out video podcast.

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How do you get people to come and join you when you go live? The best part about doing live video is having a live audience to engage with. So, there's nothing more depressing when you go live and you can see that no one is watching. :(

In this episode I'm sharing my system to get more live viewers on Facebook Live, on LinkedIn Live and also on Youtube Live.

Here's my complete breakdown of what you need to do - before you go live, while you're live and, most importantly, what you can do after you go live - to ensure that more and more people are joining your live streams.

Get out your notepads because this episode is full of takeaways.

Once you've listened, if you're feeling a bit overwhelmed when you start thinking about doing all this promotional work. I have good news!

Let me take it off your hands and do it all for you!!!

I've just launched two new, done-for-you services for remote live video production.

Check them out here:

Mic Drop Moments - Imagine sitting down for a remote interview session where you’re asked a set of questions that are designed to tease out your best insights and thought leadership.

Within a single interview session you’ve created a complete set of short, social video posts that are scheduled to be posted to all your social media platforms for an entire month.

You meet just one time per month, via remote video interview, and the rest of your social media video branding is done for you - that's Mic Drop Moments!

Remote Video Production - I'll become your full-service remote video producer. You show up as the ‘talent’ & I'll handle all the rest. I'll make producing your live video podcast a whole lot easier, more profitable, and less time-consuming to create.

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When you think of going live most people are thinking about using Facebook or Instagram.

But what about Youtube? It's the biggest video channel so wouldn't it make sense to stream there?

And did you know that LinkedIn just opened up its live streaming feature for all users? And then there's Twitter, Twitch & TikTok...

Or could you multicast to go live to all these places at the same time!?

To help us choose the right place to go live I've invited Rob Balasabas onto The Live Stream Show. Rob was the community manager at Tubebuddy (a Youtube tool that gives creators advanced analysis of their video performance) and now he has a similar role with Uscreen (a video content platform that allows creators to monetize their videos).

Rob also has his own Youtube channel and has been a big live streamer there so he brings a perspective that's both sides of the video creator journey.

Check out Rob's Youtube channel

Join Uscreen

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LinkedIn just rolled out their live video feature to all users! This is great news. The only question is, "Should YOU start going live on LinkedIn?"

Here's a few good reasons:

✅ LinkedIn Live video streaming allows you to build deeper connections and drive more engagement with the world’s largest professional community.

✅ Live videos get, on average 7x more reactions and 24x more comments than native video produced by the same people.

✅ 87% of viewers would prefer to watch online vs. on television if it meant more behind-the-scenes content.

And that's just scratching the surface.

Join my LinkedIn Live Masterclass

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If you're serious about incorporating video into your marketing strategy to grow your business then don't miss this episode with Ana Gil.

Ana is a photographer, live video producer and live show host who's the co-host of Ecamm Network Breaking News Weekly Update.

"We have to know our audience. Your audience knows your cadence, they know your music, they know all these things about you - so you can capitalize on all that you're offering going back and forth. They get to know you, trust you, ask questions & engage with you. That is the basis of engagement. Once you have that trust, that is where it all starts."

Join us as Ana shares her own journey as an independent creator and breaks down how you can build community and increase engagement using live video.

Connect with Anna

Ana's Youtube channel

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Wondering how you can deliver a message that people can't ignore? Want to motivate people to take action? What does it take to create a truly irresistible message?

To find out how to become so irresistible that prospects and customers can't help but engage with or start working with you, I've invited Tamsen Webster onto this week's Live Stream Show.

Tamsen has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves—and others.

She’s also served for over eight years as executive producer and idea strategist for one of the oldest locally organized TED events in the world (TEDxCambridge).

Her new (and first!) book is called, Find Your Red Thread – Make Your Big Ideas Irresistible.
https://amzn.to/3EXAzHn

Learn more about Tamsen's new book:
http://redthreadbook.com

Connect with Tamsen:
https://tamsenwebster.com/

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Could an audio lead magnet become your best salesperson? 

Tune in to find out!

Do you feel as if your business should be growing faster? 

Or are you spending way too much time on social media strategies that are just not giving you the results you want? 

Imagine how it would feel...

To free up those endless hours currently reserved for social media posting and be able to devote more time to the work you love. 

To work exclusively with clients who truly understand the value of what you do, trust your expertise, and are excited about collaborating with you (and want to pay you for your skills).

In this special episode I'm sharing how to create, launch & monetize a high-converting podcast funnel that sells your online programs & services for you.

Want to take a deeper dive into learning how you can produce your own audio lead magnet?

Get my FREE Big Reach Audio Guide at: BigReachAudioGuide.com

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Here's the #1 question that I hear a lot, "Should I make pre-recorded videos or should I go live?"

And yes, I have some strong opinions on this topic! So here comes my deep dive into the pros & cons between pre-recorded vs live video...

The BIG promise of video is that it leverages your time - letting you speak one to many. But which of these two formats gives you more leverage?

I'm firmly in the 'go live and thrive' camp - here's my short list of the advantages of live streaming:

1. You can let go of being perfect
2. There's no editing! The HUGE time bottleneck in pre-recorded video is in the large amount of time it needs to edit.
3. More engagement - when you're live, you're 'the hostess with the mostest'
4. people interact with you & each other
5. all that engagement give you more reach
6. More Reach
7. likes comments, shares - It all juices the algorithm
8. You can invite guests on & pair your stream with your guests so you're live on both your channels
9. Multicasting is a thing. You can stream to multiple locations at once!
10. Simple
11. get started with your phone
12. go live anywhere - in the moment - be spontaneous!
13. You can repurpose your live video so many ways
14. turn your live into pre-recorded clips for shorts & reels
15. it's so time efficient - go live once - show up everywhere, every. single. day.

Are you going live? Why not?
Want help? Let's talk: https://awesomevideomakers.com/video-breakthrough-call/

Join Restream & get a great discount: https://restream.io/join/showup

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One of the most common questions entrepreneurs have is, "How do I launch a successful offer when I have a small email list?"

Setting up a successful offer is key to launching a successful business. But how do you know that you have an offer that converts?

Fear not!

My guest for this episode, Robbie Samuels, is coming on to show how you can launch a successful offer, regardless of how many subscribers or customers you have.

Robbie has just published his new book, "Small List, Big Results" which will help you uncover and engage likely prospects from within your existing network who already know, like and trust you.

Get Robbie Samuels book, Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List

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Thinking about launching a podcast? Or up-leveling & growing your podcast?

What if you could have every podcast training program you need, but you didn't even know to look for yet?

What if you could have access to experts who have mastered these skills AND can answer your questions?

What if you could get access to every course you have ever wanted to buy, but couldn't?

If you'd like to learn more about how to create a profitable podcast or learn how to be a great host or how to successfully market your podcast, then join our special guest, Dan Morris, who's the creator of the Podcaster Toolkit.

Grab the Podcasters Toolkit here: https://bit.ly/mypodcastkit

This is quite possibly the best collection of resources and trainings for podcasters ever assembled. Dan is president of Audience Industries and a co-host of Blogging Concentrated, a corporate training, education, and resource company that provides training seminars and workshops throughout the U.S. and abroad.

With his wife, Rachel, Dan has curated some of the best digital marketing courses/classes and trainings from all over the world and attempt to create the most amazing deal you could ever imagine. 

Stay tuned

Don't touch that dial

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It's time to talk results. Is all the social media stuff you're doing actually working for your business?

Too many people who are going live are looking at their vanity metrics, (think likes and  views). But these metrics are missing the point.

Likes and views don't pay the rent. 

So today I'm going to give you the four questions you need to be asking that will make all the difference in getting the results you want in your live videos (and any other social media or marketing content you're creating)

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Michelle Mercier, is on a mission to put humanity back in business.

And why is that a good idea?

The universe tends to throw us big curve-balls (think global pandemic). So, in order to foster the resilience to succeed despite ever-changing circumstances, you need to cultivate those so-called 'soft skills'.

Here's the key: if you give yourself permission to design the life you want—at work and home— you can finally enjoy your own definition of professional success.

Michelle is a Business Coach, Podcast Host of The Resilient Entrepreneur, and Motivational Speaker with decades of experience working with companies, leaders, executives and entrepreneurs.

Connect with Michelle: https://michelleamercier.com/

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This episode is a little rant about what I call, "The Fake Marketing Premise."

This is the message that almost all marketing gurus are spreading: "Become an Extrovert of Become Irrelevant."

It's a message that says the only way to be successful is to show up everywhere and shout louder than everyone else.

Why is it fake?

Because, if you're not an extrovert, then you have to pretend to be one in order to succeed.

Grant Cardone and Gary Vaynerchuk are probably the two biggest purveyors of this school of thought.

Their message is basically, "Be like us! Become something you're not. And if you don't do that you're going to be left behind."

But, there's a completely different option available. You don't need to change who you are at all. You can build a system around you that takes advantages of your strengths, makes up for your weaknesses and allows you to be who you are.

It's what I've done with my Big Reach Broadcast System which is designed for introverted experts: coaches, consultants, authors who are like you. And you might find that it's the right marketing system for you too.

You can find out more and learn the first steps with my FREE training, the Big Reach Audio Guide.

Want to go all in? The doors are open to the Big Reach Audio Workshop. Join now!

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If you hate webinars like I do, stick with me and I’ll show you why I believe short form audio can give you better engagement.

Yes, I hate webinars.

It’s because they almost always involve some guy going on and on with a “rags to riches” story and how he overcame big challenges and how you can too by following his “secret formula.” And then, after giving you a couple of quick tips, goes on to pitch his online course that costs a thousand dollars or more.

I end up feeling like I just wasted an hour.

And if you’ve been hosting webinars, even ones that give great value have a hard time getting those who register to actually show up (only about 1/3rd on average) and getting those who show up to stay until the end when you make your offer.

The truth is most people are too busy to dedicate an hour or more to sit in front of a computer and watch a webinar – no matter how good it might be. It’s just too demanding.

Over the past year, I’ve started using a different medium. One that allows people to learn what they’re looking for on their own time and in a way that fits into their busy schedules.

It’s private audio.

Instead of an hour-long webinar (or even a multi-day challenge) you can host a short form audio series of 4-8 episodes. Your audience can subscribe to it and listen to it on their favorite podcast app on their phone.

While they’re driving. .

Or walking their dog.

Or taking their kids to school.

Because it’s a podcast, they’re so much more likely to binge-listen to the whole series. (93% podcast fans listen to most of an episode.) They get to learn from you in an intimate, 1-1 setting. And they can see clearly if they’re a good for your offer.

And here’s the good news.

I’ve created a free training, along with Linda Morrison, that will walk you through the strategy of creating an audio lead magnet and nurture sequence you can create to grow your audience.

You can get the FREE training right here.

Yes, the Big Reach Audio Guide is a private podcast so you’ll get a first-hand experience in how this strategy works!

Bonus: I brought Linda on to share her thoughts on the advantages to creating an audio lead magnet instead of hosting a live webinar.

Get our FREE Big Reach Audio Guide! http://bigreachaudioguide.com

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Whether you're a freelance entrepreneur working with clients or a professional working inside a large corporation, knowing the value of your work - and asking to get paid what you're worth - is hard.

And let's be honest.

Most people undercharge and under-negotiate their true value - and end up working for less.

My next guest on The Live Stream Show, Ashley Paré, gives female leaders the tools to own their worth and the courage to ask for what they want so they can start recognizing their value and stop proving themselves. 

She can help you break through both internal and external glass ceilings to make “asks” that align your ideal career, impact, and earnings.

Join us as we talk about how you can step into your own power & operate from your full potential, without fearing what others think, so that your life and business thrives.

Get Ashley's free 'Own Your Value' guide

Watch Ashley's TEDx talk

Get the FREE Big Reach Audio Guide

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When you go live you don't have to be limited to just one destination. You don't have to try to convince your Facebook friends to join you on Youtube.

Thanks to today's guest, Rudy J. Ellis, and his recently launched stream platform, Switchboard Streamshare, you can go live across multiple social media platforms.

Multicasting has been possible for a little while now but what set's Streamshare apart is the ease with which your guests and your network can give you access to carry your stream on their social media pages - letting you dramatically increase the reach of your live video.

Stay tuned for a deep dive into the future of live streaming that's within our grasp right now!

Don't touch that dial!!

Check out Switchboard's Streamshare: https://switchboard.live/streamshare

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Have you worked hard to create great content but are getting frustrated by the lack of engagement?  If you feel like your content is going unnoticed, or not having the impact it should – then tune into this episode of The Live Stream Show with my guest, Susan Finn.

Susan is an email marketing strategist and digital marketing guide who helps her clients develop all forms of social media and inbound marketing strategies - so that they're able to break through all the noise and engage their audience.

Connect with Susan:
https://linktr.ee/RiseAboveNoise

Creating and sharing your Lead Magnet:
https://bit.ly/rise-lead

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Good is not good enough. Today we're going to talk about how you can elevate your personal happiness, and make your relationships Outrageously Happy.

My guest, Elizabeth Manuel is a happiness coach. She shows spiritually minded women who are struggling with feelings of emptiness, self-doubt, depression and mediocre relationships how to feel confident, live a passionate life, be happier and have richer relationships.

In this episode Elizabeth shares the single most important thing to grow a happy brain.

Stay tuned!!

Contact Elizabeth Manuel: https://elizabethmanuel.com/

Join Big Reach Audio: http://bigreachaudio.com

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Just like you, your ideal clients are busy. They don’t have time to sit in front of a computer screen, watching 60-minute masterclass videos or reading long e-books just to get the information they need.

So, what if there was a way to give your leads the information they need in an easy-to-digest format that works with their busy lives...

...and they be excited to start working with you and come to your sales call with 100% certainty that your offer is the solution they’ve been looking for?

Imagine how it would feel...
🎤 To only hop on sales calls with prospects who are already ready and excited to work with you.
🎤 To easily point inquiries to the information they need, instead of hopping on a “quick call” or responding to dozens of DMs.
🎤 To free up those endless hours currently reserved for social media posting and be able to devote more time to the work you love.
🎤 To feel like the way you sell your offers is informative, valuable, and service-first — never pushy or sleazy.
🎤 To work exclusively with clients who truly understand the value of what you do, trust your expertise, and are excited about collaborating with you (and want to pay you for your skills).

The doors are open for the next cohort of the Big Reach Audio workshop.

Big Reach Audio gives you a truly minimalist approach to social media marketing and is designed to show you how to generate ongoing, reliable income month after month with a Private Audio Podcast.

Learn more and join Big Reach Audio here >

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Do you believe that the world needs more successful, powerful women to be making an impact?

That's the mission of my next guest, business & mindset coach, Jackie Simek, who wants to help you discover the best possible vision of what success could really look like, and effortlessly align your beliefs to make that outcome UNAVOIDABLE for you.

If you’re experiencing stress and overwhelm (and in the past year who hasn't?), you’re not alone! It’s such a normal state, that most of us think nothing of it.

For example, do you have a mindset that believes:
💰  Making money is hard?
😟  No one will see me as an expert?
📈  Sales is sleazy?

Well, join our conversation while talk about Jackie's methods that don't simply challenge your limiting beliefs, but actually carve new pathways in your brain (yes, brain science!)

Wouldn't you like to know how to beat the fears and limitations that keep 90% of women starting out in business, totally stuck?

Contact Jackie:
https://www.instagram.com/jackiesimek/
https://www.jackiesimek.com/

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Most people using social media are following the conventional influencer strategy:

Post all the time & everywhere with the hope that you'll eventually grow a big audience and some of those people will eventually decide to buy from you... "someday"

Here's my take: 

If you want to impress people, make things complicated. 

But, if you want to help them, keep it simple.

I've helped my clients do three things:

• Become the familiar face to the people you want to reach.
• Show how you can help them by actually helping them
• Offer your program or service.

In this episode I'd like to break down this strategy in detail - and show you how simple it can be :))

Join Big Reach Video

Winfluence by Jason Falls

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Is the 4 Hour Work Week a myth? Or could it actually be possible? Have you ever seen an example of anyone who was successfully running their business on just 4 hours per week?

This is the exploration that I'd like to take you on. I've been embarking on a new approach to my own work - especially as it relates to creating content (i.e. live video) to market my business, connect with an audience who cares and close sales.

...with the restriction of spending no more than 4 hours per week to accomplish operating a multi-six figure business.

Can it be done?

And why live video...?

Today I'll be mapping out the simple strategy that I've developed this past year that you can use as well.

Join Big Reach Video Mastermind
http://bigreachvideo.com

Wondering how to get your voice out there & grow your business in less time with live video and video podcasting? Let's talk! I've still got a few spaces left in my calendar for a free Amplify Your Awesome breakthrough session.

​Schedule a call with me (It'll be fun, I promise!)

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Your business solves a BIG problem – you help your clients make positive changes in their life – and that has huge value, right? So, when you start talking with prospective clients, you may be thinking that if you could just show them the great advantages of working with you, they’d be sure to do it.

But describing your process and features, and even your benefits, may not do the trick – no matter how good a job you do of describing your work.

You’re fishing with awesome bait. Why won’t they bite?

The reason is… they don’t think it’s possible.

And this isn’t because they don’t believe you. It’s because they don’t believe in themselves. 

What can you do to help them when they’ve become non-believers? …when they’ve lost their faith?

The answer is simple: tell them a good story about people just like them who overcame the same challenges they're facing.

Enter the testimonial video. Today we're talking about how you can create powerfully persuasive video that gives your audience the experience of the transformation you offer.

Get my FREE training on How to Make Great Testimonial Videos

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How can you grow your expert business and get all the clients & customers you want from social media, online marketing and, yes, live video? Join my guest, business growth consultant & marketing and sales strategist, Ann Carden, as we walk though how you can:

💥  Build your business online without spending any money on ads
💥  How you can magnetically attract premium clients, customers and opportunities daily
💥  Turn cold leads into raving fans & hot prospects

and so much more...!

Ann Carden is the author of, "The Expert In You" and host of "The Strategic Edge" podcast.  Ann has founded and built six businesses of her own and has sold five of those businesses and therefore has personally experienced all the struggles, frustrations, pitfalls and mistakes many small business owners make when they are growing their companies.

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How often are you trying to fit in as you navigate through the business world?

Are adopting business jargon? Are wearing the clothes (a.k.a. uniform) that matches your profession?

Highlighting only those past experiences that make you seem more professional?

Just so you’ll fit in?

In the attempt to succeed we often try to hide parts of who we really are.

But, what would happen if you did the opposite?

How can you highlight your differences & make them your biggest advantage?

I’m sharing the story of Akira Armstrong, who’s an extremely talented dancer and choreographer, but didn’t have the typical body type for the dance world.

So, instead of trying to fit into a mold she featured who she is and founded “The Pretty Big Movement” that’s breaking stereotypes.

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With the rise of social media and proliferation of smartphones, video content has become a staple in the digital age.

According to global research company eMarketer, 60% of internet users watch videos every day. So, if you're a video content creator and you want to grow your business using video, how can you monetize all those videos that you're posting?

Hint: Youtube may not be the best answer.

Today's guest, PJ Taei, has taken on this challenge and built a video platform, called Uscreen, that's enabled thousands of creators to host streaming video content, that viewers can pay for, either on demand or live.

Join us live as we take a deep dive into what it takes to set up and launch your own Netflix-like video platform to take your live video creation to the next level. 

Stay tuned for some of the most effective ways to monetize your videos and generate a sustainable income from them.

Join Uscreen

If you’re inspired by PJ’s story and now you’re thinking of launching your own live video channel, reach out to me. I’d be happy to get on a call with you to hear about your vision and we can map out a strategy that could work for your project.

Go ahead and schedule a time to chat right here!

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Video podcasting is hot right now, especially live video podcasting, but before you commit to starting your video podcast, please join this week's special guest, Pieta Blakely, as she share's her experience hosting her own live video show, 'Coffee Time With Masterminds.'

As a past client, Pieta discovered a way to produce her live video podcast that has made it so much easier to get the most results. Results that have given more exposure for her brand, grown her authority, increased her network and grown her revenue as a non-profit consultant in the past year.

If you're inspired by Pieta's story and now you're thinking of launching your own live video podcast, reach out to me. I'd be happy to get on a call with you to hear what you're thinking about and we can map out a strategy that could work for your project.

Go ahead and schedule a time to chat right here!

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If you're posting content on social media then you know that:

1. There's a lot of mediocre content out there and

2. It's super hard to stand out from all the noise.

So, what can you do to ensure that the right people will notice all the work you're doing and the important message you're sharing?

First of all, you need a strategy for creating your content that's streamlined so that it doesn't take you a lot of time - so you don't get burned out and just plain give up.

My method of choice: Go Live Regularly - for the biggest reach in the least amount of effort.

So now, since we're talking video, you need a method - a framework and process - that will capture people's attention so they'll start watching and keep them watching until the end.

That framework and process I call Livestream Leverage. This is a 3-part framework which includes Mythbusting and Telling Stories That Sell.

Join the Mythbusting Masterclass

Join the Tell Stories That Sell Masterclass

Big Reach Audio - Podcast Funnel Building Masterclass

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What is Eye Hacking and what does it have to do with making super engaging videos?

A few weeks ago I posted this question: "What topic could you talk about passionately for 18 minutes without preparing?"

Among the many comments, I got a two-word response from videographer, Paul Martin, "Eye hacking."

I had to know.

What the heck is eye hacking? And that's why, for this week's episode of The Live Stream Show, I've invited Paul on to tell us.

Paul says, "I've been studying visual perception and gestalt psychology to make videos more engaging and effective for brands. It's what directors like David Fincher and cinematographers like Villenueve have been doing in movies for the past 10 years."

Sound super cool? 😎

In this episode we're uncovering the secrets of the masters to make your videos more engaging.

Reach Paul Martin at Knackhaus: https://knackhaus.com/

Watch the videos and video highlights in this episode: https://awesomevideomakers.com/paul-martin

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What if you were able to loosen up, get out of your own way and thumb your nose at your comfort zone - so you felt ready to start showing up, to put on a great show and capture that creative genius inside you?

This week's guest, Whitney Lauritsen just might help you get there. She's the co-host of the This Might Get Uncomfortable podcast and she's a video and social media marketing coach. Plus she hosted the Eco-vegan gal Youtube channel with 60,000 subscribers and is the author of three books on vegan cuisine.

Listen to our conversation as Whitney shares the most effective ways to transform the overwhelming feeling of social media and leveraging the power of bite-sized content to build your online brand.

Watch the full live video interview

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We've all been taught that stress is something to be avoided – that we need to remove stress from our lives as best we can.

This has been the conventional wisdom for decades.

But what if rethinking stress as a friend rather than a foe could serve to make stress something that works for us, rather than against us? What if there was such a thing as Good Stress?

This is the question that my guest on this week's show has been exploring.

About a year ago, during the start of the pandemic, yoga & meditation instructor David Magone found that he needed to pivot from in-person classes to online instruction.

At the same time he also rose to the immediate need that he saw globally - that everyone on the planet needed to boost their immunity to help them survive the pandemic.

So he developed his Good Stress method.

The idea is both contrary to conventional wisdom and utterly simple. We've all been taught that stress is a leading cause of multiple health issues, but David started experimenting and found that "good stress" actually makes you healthier, stronger & more successful by optimizing your immune system.

In this conversation we'll hear how David successfully pivoted to video by running his teaching online and how you can start practicing "Good Stress" to not only maintain your optimal health but also optimal success.

Episode Highlights:
David walks barefoot across frozen pond and jumps in ice water!
What training David did to allow himself to be comfortable in cold and ice.
Good stress benefits beyond cold water.
Final Takeaway - Something to try right away!

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Want to create content that connects with the right people – who consume all your content and demand even more? Wondering how to make videos your audience will share with others?

Would you like to ask a video creator who’s videos have attracted over 2 million subscribers on Youtube and over 3 million followers on Facebook?

And received over 1 billion views? Join our conversation with Benji Travis, who is the host/co-host of 3 highly successful Youtube channels including “Video Influencers” and is the co-author of “Youtube Secrets.”

We talked about not just how to capture attention but how to keep people watching and coming back for more. Plus, how he’s been able to interview some of the most successful video creators on the planet.

Get Youtube Secrets: https://www.tubesecretsbook.com/

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You know how sometimes you meet someone and they're able to bring something out of you that lets you be the kind of person that you don't usually allow yourself be?

Well, I had this kind of experience this past week when I met my guest Victoria Labalme for the first time. But it wasn't just Victoria that gave me permission to open up in new ways - it was her new book - "Risk Forward"

So, it was Last Sunday morning, and I was listening to one of my favorite podcasts - and Victoria was being interviewed - and practically everything she was saying was resonating with me.

She was busting the myth about goal setting - saying you DON"T have to set goals every time you set out to do something new and it's OK to try things out without knowing where you're going.

So, by Tuesday I had downloaded a copy of the book and i'd listened to it twice. and immediately reached out to see if she would be willing to join the show.

Then on Wednesday she got back and asked if this week was possible and so we went live together and recorded this discussion on Thursday.

Victoria Labalme, is a performing artist, performance coach, documentarian (her film Muppet Guys Talking is a must-watch) and she's the author of the new book, "Risk Forward - Embrace the unkown and unlock your hidden genius."

She's performed in film, Television, Broadway and comedy clubs. Now she's helping people unlock their inner genius and perform at the highest levels

So, to paraphrase the opening line of her book, if you're NOT one of the few people who knows exactly what they want in life - then this episode, is for you.

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Ariel Viera is the creator of Urbanist, a live video series that takes you into the streets of New York in an intimate and engaging way that only live video can provide.

A film maker and live streaming videographer, Ariel is a true live stream pioneer who's told over 1,000 live video stories while roaming around New York in City.

In this episode Ariel talks about:

• What got him hooked on Live Video
• His 3 different equipment setups for mobile live streaming
• How he grew his audience to over 40,000 followers
• Why it's good to be branded as a show

Make sure you stay until the end because Ariel breaks down how you can tell compelling stories with live video that will keep your viewers engaged, enthralled, and yearning for more.

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Have you ever wondered if there was a way to get more done in less time? If you've ever questioned the culture of workaholics and the idea that the only way to success is to work until you drop, then pay attention to what today's guest has to say.

I had the chance to sit down and talk with Alex Soojung-Kim Pang. He's the author of two books on How to do more by working less. His first book is called "Rest" and his latest release is called "Shorter - work better, smarter and less - here's how"

When his new book, was released last year, Alex was all geared up for a new book tour. He was looking forward to traveling, he was eager to talk about the new book, and make the case for the shorter work week.

But then, just a of couple days after his book came out, the pandemic arrived and shut everything down.

Alex realized that if he couldn’t talk to audiences live, he needed to look and sound as good as he possibly could.

And since it was likely that we’d ALL be doing remote events for a long time to come, he figured that the people who do them well will stand out.

So he’s become an expert on webcams, lighting, sound, and backgrounds – and that’s where we’re going to start our conversation.

Oh yes, and we also talked about how you can do more by working less and hear stories about the businesses who've been able to reduce working hours and yet increase productivity, employee retention and revenue.

Alex's website and post on Building Your Home Studio

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How do you create true influence? How do you build trust with your audience so that they start believing in you and your mission? 

Meet Tony Award-winning producer Nick Demos. Nick is a dancer, filmmaker and storyteller who actually produced a musical that made it to Broadway! His work now is teaching storytelling to marketers and entrepreneurs who want to market their brand through storytelling.

In this episode Nick talks about how to tell relatable stories that connect you and your brand. And he explains a really great method for how to find the stories that you want to tell with a daily practice that you can do in just 9 minutes a day. And then he goes really deep on the biggest mistake that people make in their marketing when it comes to storytelling.

So, if you're the kind of person who wants to learn how to tell stories and use those stories in your marketing, this is the episode for you!

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This is your moment. Everyone's connected online. Everyone's voice matters. Everyone has the right to be heard. But, among all the clamoring voices, how do you distinguish yourself?

The Stand Out CEO Show is the only live video podcast designed to help you radically stand out.

Join our live conversations each week with innovative leaders as we share their process of how to build a remarkable and compelling business that’s truly worthy of standing out – and discover how you can claim your own unique, stand out style!

Hosted by Brad Powell.