Join host Matt Edmundson on the Ecommerce Podcast as he chats with Dan Brownsher from Channel Key, a leading Amazon agency. Discover insights into Amazon retail strategies, brand building, and the complexities of selling on the platform.

Timestamps:

0:00 Intro

3:18 Dan's Journey to Amazon

5:36 Complexity of Selling on Amazon

8:40 Starting on Amazon Today

12:57 Challenges of Selling on Amazon

16:50 Product Selection for Amazon

20:20 Supplements as a Lucrative Category

23:37 Building a Brand on Amazon

29:15 Strategies for Brand Building

34:55 Using Amazon as a Customer Acquisition Channel

40:28 Channel Strategy and Brand Quality

46:45 Review Numbers and Sales Correlation

48:52 Connecting with Dan and Channel Key

Key Takeaways:

Diversify Sales Channels: Dan emphasises the importance of not relying solely on Amazon as a sales channel. He suggests using Amazon as a testing ground and data aggregation channel but stresses the need to build a brand outside of Amazon through platforms like Shopify or social media channels. This approach helps in creating brand equity and avoiding the pitfalls of commoditisation.
Invest in Brand Building: To maintain a competitive edge, Dan advises building a strong brand presence. This involves creating a brand story and engaging with consumers through various channels, including social media and traditional advertising. A well-established brand can command loyalty and potentially higher prices, protecting against market saturation and competition.
Understand the Cost of Entry: Dan highlights that entering the Amazon marketplace today requires significant resources. He advises new sellers to be prepared to invest in advertising and potentially operate at a loss initially to gain traction. This understanding is crucial for realistic planning and long-term success on the platform.

If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

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Join host Matt Edmundson on the eCommerce Podcast as he chats with Jason Greenwood, an expert in B2B ecommerce, about the evolution of online shopping and the impact of digital transformation on businesses. Discover insights into the challenges and opportunities within the B2B sector, and learn how companies can adapt to the changing landscape.

Timestamps:

00:00:05 Introduction and welcome to the eCommerce Podcast

00:02:15 Introduction of guest Jason Greenwood and his background

00:03:08 Jason's relocation to Mexico and reasons for the move

00:07:33 Jason's journey into ecommerce and early experiences

00:13:34 Growth and success of Jason's ecommerce business

00:19:20 Impact of Covid on B2B ecommerce and Jason's consulting career

00:25:23 Discussion on D2C as a channel versus a business model

00:33:45 Matt's supplement company and exploring B2B opportunities

00:39:56 B2B marketing strategies and challenges

00:46:54 Jason's question for Matt about AI's impact on ecommerce

00:48:01 How to connect with Jason and his content platforms

00:49:24 Closing remarks and gratitude to Jason

Key Takeaways:

Embrace Digital Transformation in B2B: Jason highlights the importance of B2B businesses adopting digital strategies to remain competitive. He notes that many B2B companies are significantly behind in digital adoption compared to B2C and D2C sectors. The COVID-19 pandemic underscored the necessity for digital routes to market, as traditional sales methods were disrupted. Businesses should focus on integrating digital solutions to enhance their operations and customer interactions.
Understand the Importance of Ungating Catalogues: Jason advises B2B companies to make their product catalogues accessible online without requiring a login. This approach increases visibility to potential buyers and search engines, facilitating easier discovery by new customers. While pricing and inventory details can remain private, showcasing the product range is crucial for attracting new business clients.
Diversify Sales Channels: Jason discusses the risks associated with relying solely on direct-to-consumer (D2C) models. He suggests that businesses should consider establishing wholesale channels to mitigate channel risk and expand their market reach. By doing so, companies can leverage the strengths of both D2C and B2B models, potentially achieving better net margins and reducing dependency on a single sales channel.

If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

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Join Matt Edmundson on the eCommerce Podcast as he delves into the world of online retail with Aman Amandeep Singh from Cronix, a full-service eCommerce agency. Discover insights on choosing the right eCommerce platform, from Shopify to BigCommerce, and learn about the latest trends in omnichannel strategies and content optimisation. Don't miss this engaging discussion on how to enhance your online store's performance and reach

Timestamps:

0:00 Intro

9:17 Choosing the Right eCommerce Platform

10:39 BigCommerce's B2B Advancements

13:03 Shopify's Restrictions on High-Risk Products

17:56 Challenges with Wix for E-commerce

20:40 Shopline's Rise in the UK

25:18 Emerging Trends in eCommerce

27:12 Custom Content and Landing Pages

28:53 Enhancing Product Pages for Better Conversion

35:51 Evolving Omnichannel Strategies

41:57 Effective Website Migration Strategies

Key Takeaways:

Choosing the Right eCommerce Platform: Amandeep highlights the importance of selecting an eCommerce platform based on specific business needs. For those starting out with straightforward requirements, platforms like Shopify are recommended for their ease of use and community support. However, for businesses with more complex needs, such as B2B functionalities or custom payment integrations, platforms like BigCommerce or self-hosted solutions like WooCommerce and Magento might be more suitable. This advice underscores the necessity of aligning platform capabilities with business objectives.
Enhancing Product Pages with Rich Content: Amandeep advises investing in rich content for product pages, especially for best-selling items. This includes detailed descriptions, use cases, benefits, FAQs, and high-quality images or videos. Such enhancements can improve customer understanding and potentially increase conversion rates. He also mentions the importance of maintaining unique and engaging content to stand out from competitors who might use generic manufacturer descriptions.
Omnichannel Strategy and Social Commerce: Amandeep discusses the growing importance of an omnichannel strategy, which involves selling across multiple platforms like Amazon, TikTok, and Walmart, in addition to one's own website. He notes the increasing trend of social commerce, particularly on platforms like TikTok, where users are more inclined to make purchases directly. This advice highlights the need for businesses to diversify their sales channels to reach a broader audience and adapt to changing consumer behaviours.

If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

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Join host Matt Edmundson on the eCommerce Podcast as he discusses customer success roadmaps and monetising subscriber lists with Scott Overbeck from Seacoast Consulting Group. Discover how strategic alliances can boost your business growth and learn practical tips for leveraging your existing customer base.

Key Takeaways:

Leverage Strategic Alliances: Scott emphasises the importance of forming strategic alliances between businesses with complementary resources. This involves creating mutually beneficial arrangements that can include products, services, operational assets, or customer databases. By doing so, businesses can tap into new revenue streams and enhance their offerings without the need for significant additional investment.
Understand the Customer Journey: Scott advises businesses to map out the customer journey to identify what customers want before, during, and after their purchase. By understanding this journey, businesses can offer additional products or services that align with their customers' needs, thereby increasing customer satisfaction and revenue through cross-selling and upselling.
Monetise Existing Assets: Scott highlights the value of a business's existing subscriber list as a significant asset. He suggests using this list to introduce complementary products and services through strategic alliances, thereby generating additional revenue. This approach capitalises on the trust already established with customers, making it a cost-effective way to increase profits.

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If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

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In this episode of the eCommerce Podcast, host Matt Edmundson interviews business journalist Elaine Pofeldt, discussing her books Tiny Business, Big Money and The Million-Dollar One-Person Business. Elaine shares insights into the growing trend of million-dollar businesses run by small teams or solo entrepreneurs, exploring how increasing relevance of professional services and eCommerce businesses reaching seven figures, touching on the evolving digital landscape, including the rise of AI, and how entrepreneurs can thrive by going "rogue" and embracing innovation.

Key Takeaways

Rise of Million-Dollar One-Person Businesses: The number of solo entrepreneurs or small teams generating over a million dollars in revenue is steadily increasing. This trend reflects the growing opportunities for individuals to create successful, scalable businesses without the need for large teams or significant upfront investment.
Importance of Going Rogue and Innovation: Elaine emphasises the value of going "rogue," meaning that entrepreneurs should be willing to step away from traditional methods, adopt new technologies (like AI), and embrace innovation. Early adopters who are willing to experiment and take calculated risks often see the most success.
Self-Employment as a Path to Financial Freedom: Self-employment offers a way to build personal wealth and gain control over one’s career, especially in a shifting job market. Elaine points out that starting a business, even as a side hustle, can be a powerful way to future-proof your income and career in an unpredictable economic landscape.

If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

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In this episode of the eCommerce Podcast, host Matt Edmundson welcomes back Fara Rosenzweig, Head of Marketing at Zeals.ai, they discuss the evolving landscape of eCommerce, focusing on how new innovations in AI technology has revolutionised the space.

Key Takeaways:

AI in Social Chat Commerce: AI is transforming how eCommerce brands engage with customers by integrating with social platforms like Instagram and Facebook Messenger. Through AI-driven conversations, brands can provide personalised shopping experiences, helping users make faster and better purchasing decisions.
Influencer Marketing's Growing Impact: Influencer marketing is set to double in importance by 2025 for eCommerce brands. Fara highlights how leveraging influencers can build trust and drive sales, making it an essential strategy for modern online businesses.
The Power of Personalised Customer Experiences: The shift toward more personalised, AI-driven experiences is reducing the overwhelming choices customers face. By narrowing down product options through a tailored interaction, AI helps brands increase conversion rates and foster better customer relationships.

If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

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In this episode of the eCommerce Podcast Host Matt Edmundson again connects with a business founder interviewing Nick Radcliffe, founder of The Christian Poster Company, about his journey from medical doctor to full time entrepreneur. Nick discusses his passion for design, the genesis of his business during the 2020 pandemic and how he transitioned from selling on etsy to running his own successful Shopify site.

Key Takeaways:

Follow Your Passion to Combat Burnout: Nick’s journey from being a doctor to running a creative business highlights how following a passion project can provide a much-needed escape from burnout and lead to new career opportunities.
Leverage Organic Growth on Social Media: Nick's success in growing his business largely came from building an engaged community on Instagram. He emphasised the value of using organic reach and visuals to connect with customers, which has been more effective for him than email marketing.
Scale with Strategy and Tools: Managing growth while working from home presented space challenges for Nick. He explored using third-party logistics (3PL) as a solution to scaling, while maintaining his brand’s personal touch in packaging and customer service.

If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

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In this episode of the eCommerce Podcast Host Matt Edmundson interviews Skip Wilson, founder of Draft Media Partners and host of the Advertising Podcast, and discusses the intricacies of modern digital marketing. Skip specialises in fixing broken ad campaigns and discusses in depth what makes an effective add campaign work.

Key Takeaways:

Fixing Broken Campaigns is a Process: Skip emphasises that advertising is a science, and campaigns need constant tweaking and optimisation. He compares it to fixing an engine—identifying where things break and making adjustments to improve performance, rather than accepting failure.
The Importance of Understanding Your Audience: Skip highlights the need to know if your audience is "problem aware" or "solution aware." If they don't know they have a problem, educating them through storytelling ads or lead magnets is crucial before attempting to sell them a product.
Skip’s Conversion Equation: Skip introduces his conversion formula, which balances urgency, desire, and trust against delay, cost, and effort. For a campaign to succeed, the first three factors must outweigh the latter, providing a structured way to assess and improve ad performance.

If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

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In this episode of the eCommerce Podcast Host Matt Edmundson sits down with Qi Cao from ChargeBlast, to explore the dreaded, complex issue of chargebacks - a first on the eCommerce Podcast. Qi shares how chargebacks can often be caused by product and delivery issues or, as he calls it, friendly fraud, and how this can impact the financial health of your business. Matt and Qi suggest many different methods by which these risks can be mitigated including using ChargeBlasts own post-transaction solution that preemptively addresses chargebacks before they reach payment processors.

Key Takeaways:

Chargebacks Are Inevitable but Manageable: Chargebacks, whether due to legitimate reasons or friendly fraud, are a common challenge in eCommerce. However, they can be effectively managed by understanding industry-specific chargeback rates and employing strategies like ChargeBlast to reduce their impact on your business.
Proactive Communication is Crucial: Clear and proactive communication with customers can significantly reduce chargebacks. By being transparent about pricing, delivery times, and addressing any issues promptly, businesses can prevent customer dissatisfaction from escalating to chargebacks.
Invest in Customer Service: High-quality customer service, including offering 24/7 support or making it easy for customers to manage their subscriptions, can help reduce the likelihood of chargebacks. Satisfied customers are less likely to dispute charges.

If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

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In this episode of the eCommerce Podcast host, Matt Edmundson sits down with Caulen Foster, co-founder of Brainpower, to discuss low cost customer acquisition and how to increase Lifetime Value (LTV) without relying on affiliate marketing or SEO. Caulen and Matt infuse their discussion with several real-world examples including the impact of gamification and value-driven offers on conversion rates, providing actionable strategies to enhance your eCommerce success.

Key Takeaways:

The Power of Value-Driven Offers: Caulen emphasises that a great offer isn't necessarily about discounts but about perceived value. He shares strategies like offering free gifts with high perceived utility and using digital gift cards to increase the perceived value of a product.
Understanding Customer Psychology: A deep understanding of customer psychology is crucial for effective marketing. Caulen discusses how different levels of customer awareness and sophistication require tailored marketing approaches.
Gamification and Retargeting for Higher Conversions: The episode highlights the effectiveness of gamification in pop-ups, such as using spin-the-wheel mechanics, to engage customers and improve opt-in rates.

If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

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In this episode of the eCommerce Podcast host Matt Edmundson sits down with Jaryd Krause, founder of Buying Online Businesses, to discuss his experience in buying and selling online businesses. Jaryd shares his journey from plumbing to becoming a successful online business owner hoping to help others do just the same.

Key Takeaways:

Acquiring Established Businesses: Jaryd Krause emphasises the benefits of buying established online businesses rather than starting from scratch. This approach allows for immediate cash flow and reduces the risks associated with the high failure rate of startups
Importance of Organic Traffic: Jaryd highlights the value of organic traffic for long-term business success, noting that businesses with a high percentage of organic traffic are more attractive to potential buyers and are better positioned for sustainable growth.
Risk Mitigation: A significant part of the discussion revolves around strategies to minimise business risks, such as diversifying revenue streams, reducing dependency on single suppliers or traffic sources, and ensuring a business is not overly reliant on one key person or platform.

If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

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In this episode of the eCommerce Podcast, host Matt Edmundson interviews Laura Richard from Level 5 Strategy about the importance of customer experience and how it can drive business success.

Create emotional connections: Laura emphasises that emotions account for 50% of consumer behaviour, although customers may not always express these feelings explicitly. Understanding the emotional benefits customers derive from products or services can help businesses craft experiences and messages that resonate on a deeper level, leading to stronger customer loyalty and satisfaction.
Engage everyone in strategy development: A major reason why strategies fail is the lack of involvement from the team and customers during the development process. Laura highlights the importance of engaging stakeholders, including employees and customers, early and often in strategy formation. Businesses can leverage customer panels and feedback loops to ensure that strategies align with customer needs and expectations.
Create authenticity in the customer experience: To stand out against competitors, particularly large players like Amazon, eCommerce businesses need to focus on authenticity and unique customer experiences. This includes creating personalised experiences on websites and aligning with causes that reflect the brand’s values. Differentiation can also come from addressing specific unmet needs within a niche market, which helps build stronger connections with customers.

If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

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In this episode of the eCommerce Podcast, host Matt Edmundson explores the world of data-driven eCommerce with Jo Davis, Chief Operating Officer at Sweet Analytics. Jo has over 20 years of expertise in retail strategy, product, and marketing, she shares invaluable insights on how data can transform your eCommerce business.

Key Takeaways:

Set Clear Growth Goals: Jo emphasises the importance of having specific growth targets for your eCommerce business. By understanding your customer base, retention rates, and average order values, you can build a growth model that identifies the number of new customers needed to achieve your goals. This approach transforms abstract goals into actionable, data-driven strategies.
Use AI for Data Analysis and Personalisation: The integration of AI in data analytics is revolutionising how businesses understand and interact with their customers. Jo discusses how AI can help automate data insights, making it easier to identify trends and areas for improvement. Additionally, AI can personalise customer experiences on your website, tailoring product recommendations and marketing messages to individual preferences.
Embrace Data to Drive Informed Decision-Making: For Jo one of the biggest mistakes businesses make is not utilising the data they have. She highlights the necessity of regularly reviewing key metrics like traffic, conversion rates, and customer acquisition costs. By consistently engaging with this data, businesses can make informed decisions that enhance marketing effectiveness, optimise product offerings, and ultimately drive growth.

This episode is a must watch for all in the eCommerce space. Don't miss out on Jo's excellent advice based on years of industry experience - take note and boost your business success with advanced data analytics today!

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Welcome to the eCommerce Podcast! In this episode, Matt chats with Duncan Lloyd from eCom Profit Genie about how the Profit First methodology can transform your eCommerce business. Duncan, a chartered accountant, shares his insights on using behavioural psychology to help eCommerce clients manage money and generate wealth. Discover how the Profit First system, which involves distributing income into specific accounts like profit, tax, and owner's pay, can provide immediate clarity on your business's financial health and drive sustainable growth.

Key Takeaways:

Implementing the Profit First Methodology: Duncan emphasises the importance of using the Profit First methodology to manage business finances. This involves setting up multiple bank accounts (income, profit, tax, owner's pay, and operating expenses) and allocating funds according to predetermined percentages. This system helps entrepreneurs gain a clear and immediate understanding of their financial health, reducing the risk of financial mismanagement.
Engineering Financial Stress for Innovation: By deliberately creating a scarcity of funds in the operating expenses account, businesses are forced to innovate and optimise their spending. This stress can lead to more efficient operations, cutting unnecessary costs, and prioritising essential expenses. It helps prevent complacency and encourages continuous improvement and strategic decision-making.
Managing Debt and Building Financial Stability: The Profit First methodology can also be used to manage and eliminate business debt. By allocating a portion of income specifically for debt repayment, businesses can systematically reduce their financial liabilities. Additionally, maintaining a consistent habit of saving a percentage of revenue as profit ensures long-term financial stability and growth, allowing business owners to reap the rewards of their hard work.

If you're looking to revolutionise your eCommerce strategy or simply want to stay ahead of industry trends, don't miss out on the invaluable insights shared by experts like Duncan Lloyd. Subscribe to the eCommerce Podcast today and get ready to transform your business with actionable tips and strategies —take the first step towards eCommerce success now!

Upcoming Event:

Join Duncan Lloyd and other experts at the Profit First workshop in London on September 10, 2024. Visit ecomprofitgenie.com for more details and to register.

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In this episode of the eCommerce Podcast, host Matt Edmundson reunites with Amelia at Sub Summit in Dallas to discuss the evolution of marketing strategies. They explore the challenges and opportunities of old-school marketing channels like direct mail and podcast advertising in a digital age where traditional platforms like Facebook and Google are becoming saturated and less effective due to privacy regulations and rising costs.

Key Takeaways:

Embrace Old-School Marketing Channels: With the increasing scrutiny on privacy regulations and the decline of traditional attribution methods, it's crucial for marketers to diversify their media mix. Exploring old-school channels like direct mail, billboards, and connected TV (CTV) can provide new opportunities for reaching and engaging with customers.
Importance of Podcast Advertising: Podcasting is highlighted as a powerful marketing channel due to its influencer-like impact and high engagement. Host-read ads on podcasts can provide third-party validation and reach a highly attentive audience, making it a valuable addition to any marketing strategy.
Adaptability and Measurement in a Cookieless World: The anticipated deprecation of cookies presents a significant opportunity for alternative marketing channels. Marketers need to focus on building direct relationships with customers, such as through email lists, and leverage advanced measurement technologies to track the effectiveness of their campaigns across various platforms.

Amelia's insights are valuable to anyone struggling with their marketing, encouraging the audience to think outside the box and look back at more classical forms of marketing to succeed in the current marketplace.

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Join host Matt Edmundson in this insightful episode of the eCommerce Podcast as he sits down with returning guest Valon Xhafa from Bahamics to dive deep into the disruptive power of AI in the world of eCommerce.

Key Takeaways:

AI's Role in Automating eCommerce Tasks: Valon Xhafa explains how AI is revolutionising the eCommerce industry by automating repetitive tasks, thereby allowing businesses to focus more on strategic and creative aspects. This includes optimiswing organic traffic, reducing cart abandonment, and enhancing SEO efforts.
The Importance of Relevance in SEO: A significant insight shared by Valon is the critical role of relevance in SEO. He highlights that measuring and maintaining content relevance is crucial for ranking higher on search engines. This goes beyond traditional metrics like domain authority, emphasising the need for accurate, contextually relevant content to achieve better SEO results.
Future Trends in AI for eCommerce: Valon predicts that the next phase of AI development will focus on improving language models to enhance accuracy and cost-efficiency. As AI continues to evolve, businesses will see more advanced, faster, and cost-effective AI solutions that will drive innovation and efficiency in the eCommerce space.

This weeks insights are vital for anyone trying to keep up with the changing world of eCommerce. Make sure to listen every week so you can stay ahead of the eCommerce game.

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In this episode of the eCommerce Podcast, and the first in a new series focused on business founders, host Matt Edmundson interviews Ana Estrougo, founder of the Octopus Club, a secondhand marketplace for maternity, baby, and kids' items. They discuss Ana's journey from conceptualising the Octopus Club to its current success, her determination and bravery as a founder, and the challenges and triumphs she has faced along the way.

Determination and Bravery are Crucial for Entrepreneurs: Ana emphasizes the importance of determination and bravery in starting and running a business. Despite the challenges of being a new mother and an entrepreneur, her drive to create a solution for a common problem led her to successfully launch the Octopus Club. She highlights that being brave and taking steps, even if they are imperfect, is vital in the entrepreneurial journey.
Creating a Unique and Community-Focused Marketplace: The Octopus Club differentiates itself from larger competitors like eBay and Facebook Marketplace by offering personalised services, excellent customer support, and unique features such as Octodrops and a reseller scheme. Ana’s focus on community engagement and listening to user feedback has been pivotal in shaping the platform and providing value beyond just buying and selling items.
Balancing Personal Life and Business is Essential: Ana shares her struggles with balancing motherhood and running a startup, acknowledging periods of burnout and the need for better time management. She underscores the importance of being present in both roles and learning to prioritise tasks effectively. Her experience highlights the significance of self-care and seeking support to maintain a healthy balance between personal life and business responsibilities.

If you're looking to revolutionise your eCommerce strategy or simply want to stay ahead of industry trends, don't miss out on the invaluable insights shared by founders like Ana Estrougo. Subscribe to the eCommerce Podcast today and get ready to transform your business with actionable tips and strategies — take the first step towards eCommerce success now!

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In this episode of the eCommerce Podcast, host Matt Edmundson interviews Alex Back, CEO and founder of Couch.com, about his eCommerce journey and the transition from his previous venture, Apartment 2B, to his new project: Couch.com.

Moving Away from Traditional eCommerce: After exiting Apartment 2B, Alex founded Couch.com with a new approach. Instead of directly selling products, Couch.com focuses on providing valuable content and education to consumers about buying couches. This includes brand reviews and guides to help users make informed decisions. This strategic shift aims to create a scalable platform that benefits both consumers and retailers.
Importance of Quality Over Quantity in SEO: Alex emphasises the significance of focusing on high-quality content rather than producing a large volume of articles. He believes that having the best, most informative articles on specific topics (e.g., how to clean a couch) is more effective for SEO than a scattergun approach. This quality-first strategy helps Couch.com rank well on Google and attract organic traffic.
Iterative Approach and Flexibility in Business: Alex highlights the importance of being flexible and iterative in business. He acknowledges that initial plans often need adjustments and that being open to pivoting is crucial for success. For example, Couch.com is currently focusing on brand reviews as the quickest path to monetization, even though the ultimate goal is to provide a comprehensive marketplace for couches. This adaptability allows the business to respond to market needs and opportunities effectively.

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In this enlightening episode of the eCommerce Podcast, host Matt Edmundson sits down with John Kyle Beaton, co-founder of a product sourcing agency with extensive experience in China. The conversation dives deep into the intricacies of sourcing products from China and explores the viability and ethics of this approach in the current global market.

Key Takeaways:

Building Direct Relationships with Factories is Crucial: One of the most important strategies for successful sourcing from China is to establish direct relationships with factories rather than working through trade companies. This ensures consistent product quality, better communication, and transparency in manufacturing practices. Conducting factory audits and visiting factories in person can significantly mitigate risks and build stronger partnerships.
Safeguard Intellectual Property with Strategic Measures: Protecting intellectual property (IP) is a common concern when sourcing from China. JK Beaton advises implementing strategies like drip-feeding product designs to potential manufacturers and having them sign Non-Disclosure Agreements (NDAs) and Non-Compete clauses. Although legal enforcement can be challenging, setting clear expectations and maintaining continuous communication about IP protection can reduce the risk of imitation and unauthorized distribution.
Ethical Manufacturing and Quality Control: Ensuring ethical manufacturing practices and maintaining high product quality are essential. JK suggests looking for ISO certifications and conducting factory audits to verify ethical practices and quality standards. He also emphasises the importance of having a refund policy for defective goods, which not only protects your brand but also fosters an ongoing dialogue about quality with your manufacturing partners. This approach helps in maintaining ethical standards and ensuring customer satisfaction.

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In this episode of the eCommerce Podcast, host Matt Edmundson interviews Brandon Leibowitz, the mastermind behind SEO Optimizers, to delve into the world of SEO and its importance in eCommerce. Brandon shares his journey from starting SEO Optimizers in 2007 to becoming an expert in the field, helping small and medium-sized businesses amplify their online traffic and convert clicks into clients.

Importance of Backlinks: Backlinks are crucial for SEO success. They act as a vote of confidence from other websites, helping Google determine the trustworthiness and authority of your site. It's important to focus on acquiring high-quality backlinks from relevant and authoritative websites rather than aiming for sheer quantity, which can be counterproductive and even harmful.
Utilize Keyword Research and Content Optimization: Effective keyword research using tools like Google Keyword Planner can help identify low-competition, high-intent keywords to target. Incorporate these keywords naturally into your content, including product pages, blog posts, and FAQ sections. Optimizing your website with well-researched keywords and high-quality content can significantly improve your search engine rankings.
Adopt a Long-Term SEO Strategy: SEO is a long-term investment that requires patience and consistency. Immediate results are rare, and it often takes time to see significant improvements in search engine rankings and traffic. Continually optimize your site, stay updated with Google's algorithm changes, and keep building high-quality content and backlinks. Over time, these efforts will lead to increased traffic and higher conversions.

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In this episode of the eCommerce Podcast, Matt Edmundson discusses the complexities and opportunities of a cookie-less digital marketing landscape with Jeff Greenfield from Provolytics. Jeff shares his unique journey from biochemist to chiropractor to tech entrepreneur and magician, explaining how his diverse background influences his approach to marketing and problem-solving. Throughout the episode Matt and Jeff explore the implications of major tech companies like Apple and Google phasing out third-party cookies and what this means for marketers and businesses of all sizes.

Three Key Takeaways:

Shift to Awareness Marketing: Jeff Greenfield emphasizes the importance of moving away from the traditional focus on user-level data and click-based advertising. Instead, marketers should prioritize building brand awareness through impression-based strategies, much like the methods used before the digital era. This shift is essential in adapting to a cookie-less world and maintaining effective marketing campaigns.
Leveraging First-Party Data: As third-party cookies are phased out, businesses must pivot to collecting and utilizing first-party data. This involves developing direct relationships with customers through various channels, such as email newsletters and social media interactions. By focusing on first-party data, businesses can better understand their audience and create more personalized and effective marketing strategies.
Adapting to Platform-Specific Funnels: With the changes in data privacy and tracking, marketers need to adapt their strategies to fit within the constraints of individual platforms. For instance, extending the customer journey within platforms like Facebook before directing them to external websites can improve conversion rates and reduce acquisition costs. This approach requires creativity and a deep understanding of each platform's capabilities and limitations.

This is episode is a must-listen for anyone interested in eCommerce, an in depth look at the changing world of cookies and digital marketing from one of eCommerce's experts on the topic. Be sure to subscribe to the eCommerce Podcast on your preferred platform to catch more expert conversations and actionable insights.

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In this episode of the eCommerce Podcast, Matt Edmundson is joined by Steven Schneider, the maestro of Trio SEO, to discuss the importance of blogging for eCommerce sites and share practical strategies for creating content that converts.

Discover:

Why blogging is still a must for eCommerce sites in 2024
How to approach blogging from a customer's perspective
The power of focusing on bottom-of-funnel content
Strategies for creating a cohesive internal linking structure
Tips for optimising your product pages for SEO success

Key Takeaways:

Blogging helps Google understand and rank your eCommerce site by providing context and topical authority
Focus on creating bottom-of-funnel content that targets customers who are ready to buy
Use a "reverse funnel" approach, starting with bottom-of-funnel content and working up to top-of-funnel topics
Aim for 1,500 to 2,000 words per blog post, but prioritise providing value over hitting a specific word count
Incorporate video content and embed it in your blog posts to increase engagement and provide additional value
Implement a strategic internal linking structure to help Google crawl your site more efficiently and help readers navigate your content
Optimise your product pages with relevant FAQs, shipping information, and other details that help customers make informed decisions
Steven emphasises the importance of investing in blogging for the long-term success of your eCommerce site, comparing it to saving for retirement – the earlier you start, the better off you'll be.

Whether you're just starting out with blogging or looking to take your content strategy to the next level, this episode is packed with actionable insights and proven strategies for eCommerce success.

Don't miss this opportunity to learn from the experts and start harnessing the power of blogging for your eCommerce site today!

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Are you ready to take your eCommerce ads to the next level? In this episode of the eCommerce Podcast, Matt Edmundson sits down with Nikki Lindgren, the savvy marketer turned agency founder, to discuss advanced video hooks and strategies that can skyrocket your ROAS by up to 27%!

Discover:

The power of outcome hooks like before-and-after videos and how to navigate Meta's ad policies
Why frequently asked questions (FAQs) make fantastic video content
The importance of telling the truth attractively in your ads
How to create a funnel that lives entirely on social media
The impact of pointing your ads to TikTok Shop or Meta Shops instead of your own eCommerce store

But that's not all! Nikki also shares her insights on:

Optimising your category pages for SEO with meta tags that matter
The evolution of user-generated content (UGC) and how to leverage it effectively
Crafting compelling ads using "Us vs Them" comparisons
The role of AI in the creative process and which tools are worth exploring

If you're an eCommerce entrepreneur or manager looking to elevate your paid media game, this episode is a must-listen!

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In this insightful episode, our host Matt Edmundson is joined by Jordan West, a trailblazer in the eCommerce and marketing world, to discuss the transformative power of TikTok Shops and their impact on the eCommerce landscape during the challenging times Jordan describes as the 'eCommerce winter'. This engaging conversation explores how TikTok Shops could signal a shift towards a more aligned, effective, and warmer future for online retail.

Key Takeaways:

Understanding Misaligned Incentives: Jordan sheds light on the often-misaligned incentives between agencies and eCommerce businesses, highlighting how this discord can hamper growth and success in the digital commerce space.
Navigating the eCommerce Winter: The discussion delves into the concept of the 'eCommerce winter', a period marked by stagnation and challenges in the eCommerce industry, exacerbated by traditional marketing strategies and the high costs associated with maintaining online visibility.
The Revolutionary Promise of TikTok Shops: The episode focuses on TikTok Shops as a beacon of hope and innovation, offering a platform where incentives between influencers and brands are realigned through a performance-based model. This shift not only promises to thaw the frost of the eCommerce winter but also introduces a new era of online shopping.
The Next Era of eCommerce: With TikTok Shops at the forefront, Jordan and Matt discuss the potential for this platform to redefine how products are marketed and sold online, setting the stage for a broader adoption of similar models across other social media giants.

About the Guest:

Jordan West, a seasoned entrepreneur and marketing expert, shares his journey from operating a Taco Del Mar restaurant to becoming a paramedic, and eventually, a leading figure in the eCommerce marketing space. His insights into the evolution of online retail and marketing strategies offer invaluable lessons for businesses looking to navigate the complexities of the digital world.

Join Us:

Tune in to this enlightening conversation to discover how TikTok Shops might just be the warm front needed to navigate through the eCommerce winter. Whether you're an established online retailer or just starting out, this episode is packed with actionable insights and forward-thinking perspectives on the future of eCommerce. Subscribe to our podcast to stay updated on the latest trends and strategies in digital commerce, and learn how to make the most of the opportunities in this ever-evolving industry.

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In this episode of the eCommerce Podcast, host Matt Edmundson sits down with Leandro D'Elias from EightX, offering a deep dive into the intersection of numbers and strategy in driving eCommerce success. Whether you're just starting out or plotting a profitable exit, this episode is packed with actionable insights.

Key Discussion Points:

The Illusion of High Turnover: Understanding why chasing big sales numbers might not always equate to business health and longevity.
Strategic Salary for Founders: Leandro advises on compensating yourself in a way that fuels growth rather than draining resources.
Exit Strategy Optimisation: How maximising your profits not only increases your tax but significantly boosts the value of your business upon sale.
The Secret to Sustainable Growth: Unveiling "Smart Growth Secrets" that focus on long-term success over short-term gains.

Takeaways:

Emphasise profitability to ensure the sustainable growth of your eCommerce venture.
Draw only what you need for living expenses in the early stages, reinvesting the remainder to promote business growth.
Enhance your EBITDA for a more lucrative business sale, accepting higher tax liabilities as a trade-off for greater overall value.
Understanding the opportunity cost of every dollar and investing in areas with the highest return potential.

About Leandro D'Elias:

Leandro is a seasoned finance professional with a deep understanding of how to bridge the gap between numbers and strategy to foster eCommerce success. His expertise spans multinational corporations to innovative startups, guiding them toward creating legacy-building revenue through precision budgeting and strategic financial planning.

Episode Resources:

EightX: Dive deeper into the financial strategies that can catapult your eCommerce business into profitability.
LinkedIn: Connect with Leandro D'Elias for more insights into financial planning and eCommerce strategy.

Don’t miss out on future episodes packed with expert insights to take your eCommerce venture to the next level. We love to hear your thoughts. Drop us a comment or reach out directly to discuss any questions or feedback. Tune in to "From Startup to Profit: Smart Money Strategies for Growth" for a masterclass in navigating the financial complexities of eCommerce, ensuring your venture not only survives but thrives in today's competitive market.

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Welcome to our Podcast episode with Ben Leonard, the visionary behind the fab eCommerce book "Quit Stalling and Build Your Brand." In this episode as we explore Ben's journey from ideation to a successful exit, accumulating a wealth of knowledge and actionable insights along the way.

In This Episode, You’ll Discover:

The Pitfalls of Fake Gurus: Understand why real-world experience trumps theoretical knowledge in the eCommerce landscape.
The Art of Building a Brand vs. Selling Products: Ben Leonard dissects the crucial differences and why focusing on brand building can be a game-changer for your business.
A Simplified Definition of Brand: Ben shares a compelling definition that cuts through the complexity to highlight what truly matters in branding.
The Role of Emotions in Branding: Discover the importance of making your customers feel a certain way about your brand and the lasting impact it can create.
Practical Advice from Ben’s Journey: Ben doesn’t just share theory; he gives practical advice from his own experiences in building and selling Beast Gear, including achieving $6 million in annual revenue and a mid-seven-figure exit.

My Thoughts about Ben's Book:

A firsthand account of why "Quit Stalling and Build Your eCommerce Brand" is a must-read for anyone serious about making their mark in the eCommerce world.
Why this book stands out in a sea of generic advice and how it can serve as a roadmap for both budding entrepreneurs and established business owners.

Join us in this episode as Ben Leonard unravels the essence of what it takes to build a brand that resonates deeply with your target audience, transcending mere transactions to create a legacy in the eCommerce space.

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In this dynamic episode of the eCommerce Podcast, host Matt Edmundson is joined by Nathan Hirsch, the visionary behind eComBalance, and special co-host Jared Mitchell, a seasoned entrepreneur deeply entrenched in the eCommerce world. This session takes an unconventional turn as we dive deep into the critical realm of eCommerce bookkeeping, finance management, and the tools that transform this daunting task into a manageable and insightful process.

Episode Highlights:

Introduction to eCommerce Bookkeeping: Discover why bookkeeping is a foundational pillar for achieving financial success in the fast-paced eCommerce industry.
The Importance of Early Bookkeeping: Nathan Hirsch underscores the significance of implementing a bookkeeping system from day one to avoid poor financial decision-making and pave the way for informed business strategies and potential future sales.
Choosing the Right Software and Support: Jared Mitchell shares his journey of navigating through various inventory management and bookkeeping systems, highlighting the importance of selecting the right software complemented by exceptional support.
Key Tools for eCommerce Businesses: Learn about indispensable tools like A2X for accurate cost of goods sold (COGS) reporting and Fathom for generating user-friendly financial reports, essential for complementing primary accounting software such as QuickBooks Online or Xero.
Collaboration with Service Providers: The conversation sheds light on the value of open communication and collaboration with bookkeepers and software platforms, setting realistic expectations for financial reporting and customizing services to meet specific business needs.

Key Takeaways:

Embrace bookkeeping from the onset of your eCommerce venture to ensure financial clarity and strategic decision-making.
Opt for accounting software that is supported by robust tools and backed by excellent customer service to ease the management of your finances.
Maintain a collaborative relationship with your bookkeepers and service providers to enhance operational efficiency and navigate eCommerce finance complexities with greater ease.

Featured Tools and Software:

QuickBooks Online
Xero
A2X
Fathom

About Our Guests:

Nathan Hirsch is an entrepreneur and the founder of eComBalance, a firm specializing in eCommerce bookkeeping services designed to help businesses manage their finances efficiently.

Jared Mitchell brings a wealth of experience from his extensive career in eCommerce, offering invaluable insights into the practical aspects of financial management and software selection.

Engage with Us:

We'd love to hear your thoughts on this episode and your experiences with eCommerce bookkeeping. Connect with us in the comments on YouTube or drop us an email. Your insights could be featured in an upcoming episode! Don't miss out on future episodes where we unravel the complexities of eCommerce and share actionable tips to propel your business to success. Subscribe to our podcast and follow us on YouTube to stay updated on the latest in eCommerce innovations and strategies.

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In this enlightening episode of our eCommerce Podcast, we sit down with Travis Zigler, a seasoned entrepreneur and eCommerce expert, to explore the pivotal shift that can redefine success in the online business landscape. Travis shares his invaluable insights on how focusing on solving customer problems over pushing products can lead to unprecedented growth and a deeper connection with your audience. Join us as we delve into strategies that can revolutionise your approach to eCommerce.

In this episode, you'll learn:

The Importance of Problem-Based Businesses: Discover why orienting your business around solving specific customer problems is more effective than a product-centric approach.
The Power of Authentic Content: Learn how leveraging live streaming and long-form content can enhance your brand's authenticity and connect with your audience on a personal level.
Passion Over Profit: Travis shares his philosophy on building a business you're passionate about, highlighting the long-term benefits of focusing on value creation rather than just selling.
Strategies for eCommerce Success: Practical tips and strategies for applying these principles to your own eCommerce business for transformative growth.

Key Takeaways:

The distinction between problem-based vs product-based business models.
The effectiveness of live streaming and long-form content in building an authentic brand.
The importance of building a business around your passion and the impact on sustainability and growth.
Strategies to engage and solve real problems for your customers, leading to deeper brand loyalty and increased sales.

Whether you're just starting out in eCommerce or looking to take your established business to new heights, this episode is packed with actionable insights. Travis Zigler's journey from optometrist to eCommerce success story is a testament to the power of focusing on customer problems and building a brand that truly resonates. Tune in to learn how you can make this simple shift and transfor

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Join host Matt Edmundson in a fascinating discussion with Campbell Paton, co-founder and CEO of StoreLab, as they explore the burgeoning world of AppCommerce and its transformative impact on eCommerce. In this episode, we delve into how mobile apps can revolutionise your online business, boost sales, and enhance customer engagement.

Episode Highlights:

📈 The Incredible Power of Push Notifications: Discover how push notifications outperform traditional marketing channels like email and SMS, boasting a conversion rate 15 times higher than email.
⚡ Speed and User Experience: Learn why mobile apps, being three times faster than mobile web, significantly boost customer experience and sales conversions.
🔑 Accessing Restricted Features: Understand how mobile apps leverage features that are off-limits to web browsers, enhancing the overall user experience.
🔄 Tripling Customer Retention: Insights into how exclusive app features and discounts can dramatically increase customer retention rates.
💡 No-Code Solutions and Accessibility: Discussion on how advancements in technology have made it easier and more affordable for businesses to develop their own apps without the need for extensive coding.
🌟 Case Studies and Success Stories: Real-world examples of businesses that have successfully implemented AppCommerce strategies and seen substantial growth in sales and customer engagement.
🤔 Challenges and Considerations: Addressing common concerns and misconceptions about AppCommerce, including its suitability for different types of businesses.

Connect with Campbell Paton:

LinkedIn: [Campbell Paton]
Website: [StoreLab.app]

Don't miss out on the valuable insights shared in this episode. Tune in to learn how AppCommerce could be the key to unlocking a new level of success for your eCommerce business. Ready to explore AppCommerce? Click to listen now and step into a world of enhanced eCommerce opportunities! For more engaging discussions and insights on eCommerce, follow the eCommerce Podcast on your preferred platform. Stay tuned for more episodes that bring you closer to eCommerce excellence.

AppCommerce #BusinessGrowth #eCommercePodcast #StoreLab #CampbellPaton

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In this episode of the eCommerce Podcast, host Matt Edmundson sits down with Ileen Richardson, the dynamic CEO and founder of Imaginary Content. Ileen shares her secrets to producing top-notch eCommerce content that drives sales and engages customers, all while keeping costs under control.

Discover how to elevate your eCommerce content strategy and take your online store to the next level with Ileen's proven tactics and insights, including:

The crucial role of content in your overall marketing plan and how to ensure cohesive branding across all touchpoints
Proven strategies for communicating key product benefits and features through your content to boost consumer confidence and sales
The surprising impact of incorporating video content on your product pages to improve search rankings and customer engagement
Her top tips for creating effective eCommerce content on a budget by leveraging in-house resources and staying agile in the creative process
The costly content mistakes that many eCommerce brands make and how to avoid them
How to inspire customers and build brand loyalty through aspirational content and storytelling that goes beyond just product details
The importance of regularly refreshing your content to maintain search algorithm rankings and capture seasonal opportunities

Whether you're a small business owner or a seasoned eCommerce professional, this episode is packed with actionable advice and real-world examples to help you create killer content that converts.

Don't miss Ileen's game-changing approach to eCommerce content creation that prioritizes quality and results without sacrificing your budget. Tune in now and learn how to take your online store's content to the next level!

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In this episode of eCommerce Podcast, host Matt Edmundson engages in a rich dialogue with Ciara Stockeland, a serial entrepreneur and the author of 'Inventory Genius'. They get into the essentials of launching and running a successful ecommerce business, focusing on profitability from the outset.

Key Takeaways:

Paying yourself from the start in ecommerce is not just feasible but crucial for long-term success.
Streamlining SKUs and avoiding unnecessary debt are vital steps toward a sustainable ecommerce business.
Strategic financial planning, including a clear understanding of marketing costs, is essential for profitability.
Learning from seasoned entrepreneurs like Ciara Stockeland can provide invaluable guidance and inspiration.

Join us on this episode of the eCommerce Podcast to gain invaluable insights from Ciara Stockeland on how to launch and grow a profitable ecommerce business from the very beginning. Listen, learn, and be inspired to take your ecommerce venture to new heights!

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In this episode of our eCommerce Podcast, host Matt Edmundson sits down with David Braithwaite, a strategic coach and entrepreneurial expert, to discuss the crucial aspects of successful ecommerce entrepreneurship. They delve into the art of mastering time, money, relationships, and purpose, offering a wealth of knowledge for both budding and experienced entrepreneurs.

Show Notes:

1.The Four Key Freedoms in Entrepreneurship:

Time: Understanding the value of time management and achieving a work-life balance.
Money: Strategies for financial prudence in business, including the philosophy of taking what you need and reinvesting the rest.
Relationships: The importance of building and nurturing meaningful relationships within the business context.
Purpose: Aligning your business goals with your personal 'why' for long-term success and fulfillment.
Entrepreneurial Challenges and Solutions:
The problem-solving nature of entrepreneurs and the risk of non-stop work leading to potential burnout.
The concept of 'going back to go forward' and the strategic necessity of downsizing for growth, especially in side hustles.
Practical Tips and Wisdom:
David’s insights on maintaining control over business finances.
The significance of surrounding oneself with the right people and maintaining focus on the core purpose of the business.

Listen now and transform your entrepreneurial experience! 🎧🚀

For more insights and to stay updated with future episodes, subscribe to our podcast and visit our website.

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Welcome to this episode of the eCommerce Podcast where we explore omnichannel success looks like with special guest Vikram Saxena of Better Commerce. Our conversation navigates how technology, innovation, and customer-focused strategies win in eCommerce, as well as how the Fragrance Shop turned challenges into opportunities, revolutionising the way we think about retail and customer engagement.

In This Episode, You Will Learn:

The Power of Mini Warehouses: Discover how the Fragrance Shop transformed each of its stores into mini warehouses during the COVID-19 pandemic, ensuring business continuity and growth.
Membership Models for Customer Retention: Uncover the strategic implementation of membership models that not only foster customer loyalty but also introduce a new revenue stream. See how making customers feel exclusive and valued can drive retention.
Balancing Personalisation: Vikram Saxena shares insights on achieving the right balance in personalisation efforts—engaging customers without overstepping boundaries. Learn how to use data wisely for a customised shopping experience.
Omnichannel Strategies for Success: Dive into the essentials of omnichannel marketing, ensuring seamless customer experiences across all platforms. Understand why it's crucial to treat customer journeys as a web of interactions rather than a linear path.
Leveraging Technology and Innovation: From headless commerce to innovative business models, explore how technology serves as the backbone of omnichannel success, enabling flexibility and scalability in eCommerce operations.

Subscribe to our podcast to stay updated on the latest trends and strategies in eCommerce. Connect with us in the comments or on social media to share your thoughts and experiences.

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In this episode of eCommerce Podcast, host Matt Edmundson sits down with Sarah Williams, the Founder of Launch Your Box, to discuss key strategies for growing an online business. Sarah's innovative approach to eCommerce, which combines entertainment with engagement, offers a fresh perspective on audience growth and customer experience.

Here are the highlights and key takeaways from their conversation:

Entertainment as a Key Sales Strategy:

Moving beyond traditional selling to create an entertaining and engaging customer experience.
Personal anecdotes and real-life examples as tools for audience engagement.

Growing Your Audience by Serving Them:

The importance of building a loyal audience by providing value before selling.
Strategies for understanding and catering to the specific needs of your target audience.

Creating an Exceptional Customer Experience:

The significance of customer experience in the e-commerce landscape.
Tips on personalising the customer experience to stand out in a crowded market.

Leveraging Facebook for Audience Growth:

Debunking the myth that Facebook is no longer relevant for e-commerce.
How consistent engagement and genuine content can grow your audience on Facebook.

The Power of Personalisation in eCommerce:

Sarah's journey with personalised products and how it led to business success.
The impact of customisation on customer loyalty and business growth.

This episode is a treasure trove of practical advice for anyone looking to expand their e-commerce business. Sarah’s expertise in subscription services and her innovative approach to customer engagement make this a must-listen for aspiring and established online entrepreneurs alike. Tune into this episode of eCommerce Podcast for an in-depth look at how to effectively grow your online business through engagement, personalisation, and innovative marketing strategies.

Stay connected for more insights and discussions on e-commerce strategies and trends. Follow our journey as we explore the ever-evolving world of digital commerce and uncover the secrets to successful online entrepreneurship. 🚀

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In this enlightening episode of the eCommerce Podcast, host Matt Edmundson sits down with Zohar Hod, a visionary at the forefront of ethical data practices and the push towards a cookieless future in eCommerce. As we get into the intricacies of privacy, trust, and the evolving digital landscape, Zohar shares invaluable insights that are set to redefine how eCommercers connect with their audience.

In this episode, we cover:

The End of the Cookie Era: Explore how the digital marketing landscape is undergoing a seismic shift from reliance on cookies to more ethical and consumer-friendly practices.
The Impact of Changing Laws: Understand the implications of new regulations and how companies like Apple and Google are leading the charge towards enhancing consumer privacy.
Preparing for a Cookie-less Future: Gain actionable insights on how to adapt your eCommerce strategies in anticipation of a future without cookies.
The Pillars of Trust: Discover the critical importance of Control, Clarity, and Comfort in building trust with your audience in a digital age.
Personalisation in eCommerce: Learn how ethical personalisation can be achieved without compromising consumer privacy.

Takeaways:

Embracing a cookie-less future requires a shift towards more ethical data practices and a focus on building genuine trust with consumers.
Legislation and changing company policies are prompting a move away from traditional cookie-based tracking to more transparent engagement strategies.
Trust is foundational to successful personalisation in eCommerce, necessitating a balance between Control, Clarity, and Comfort.
Businesses must prepare for the implications of a cookie-less environment by innovating and adopting privacy-centric approaches to consumer engagement.

About Our Guest: Zohar Hod is a serial entrepreneur and a leading figure in the realms of financial technology and data analytics. With a rich history of innovation, Zohar now focuses on empowering businesses to foster deeper, more meaningful connections with their customers through privacy-centric technologies.

Don't miss this thought-provoking conversation on "Navigating eCommerce in the Cookie-less Landscape." Whether you're a seasoned eCommercer or just starting out, this episode is packed with insights that will help you thrive in the evolving digital marketplace.

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In this insightful episode of our podcast, we explore the realms of eCommerce SEO and visual marketing with Eagan Heath, the brains behind Caravan Digital. Here are the key highlights and strategies from our discussion:

Key Highlights:

1. Eagan Heath's Background & Expertise:

Founder of Caravan Digital and the innovator behind the unique pet portrait business, Splendid Beast.
A digital marketing guru with a passion for turning online traffic into treasure since 2016.

2. Revolutionising Website Imagery:

Transition from standard product images to narrative-rich visuals.
How context and storytelling in imagery can significantly enhance customer engagement and website appeal.

3. Mastering SEO for eCommerce:

Beyond keywords: Creating content that resonates with customer queries and needs.
Strategies for anticipating and meeting customer search intentions to improve online presence and visibility.

4. Engagement Through Giveaways & GWPs:

The strategic use of giveaways and gifts with purchases to engage customers and generate user-generated content.
How this approach adds authenticity and drives customer connection.

5. The Art of eCommerce Storytelling:

The power of authentic storytelling in engaging customers.
Techniques for crafting memorable narratives that connect with audiences on a deeper level.

For more in-depth insights and innovative tactics from Eagan Heath, tune into the full episode. His expertise and unique approach to combining SEO mastery with visual creativity offer invaluable lessons for anyone looking to enhance their online store's presence and success.

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In this honest conversation of eCommerce Podcast, host Matt Edmundson sits down with Mario Lanzarotti, a renowned high-performance coach. They get into the critical yet often overlooked topic of burnout in the eCommerce industry. This episode is a treasure trove of insights, strategies, and real-life experiences aimed at helping professionals understand, recognize, and effectively manage burnout.

Key Points Discussed:

Understanding Burnout:
Definition and identification of burnout.
Common misconceptions about burnout in the professional sphere.
Recognising the Symptoms:
The subtle signs of burnout, including irritability, disrupted sleep, and lack of focus.
The difference between mere fatigue and burnout.
The psychological and physical manifestations of burnout.
The Role of Community:
Importance of brotherhood and support groups, especially for men in eCommerce.
How a sense of community can combat the isolating effects of burnout.
Reconnecting with Nature:
The therapeutic power of nature in alleviating stress and burnout.
Practical tips for integrating nature into a busy lifestyle.
Strategic Alliances and Human Connections:
The significance of building meaningful relationships in the business world.
How focusing on human connections can enhance business partnerships and personal wellbeing.
Practical Strategies for Managing Burnout:
Tips and techniques for individuals and teams to prevent and manage burnout.
The role of leadership in addressing burnout in the workplace.

Useful Links:

Mario Lanzarotti’s website
LinkedIn- Mario Lanzarotti
Instagram
Twitter

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Introduction to Nikita Vakhrushev and Aspekt:

Discover Nikita’s journey from a 19-year-old entrepreneur to a digital marketing expert.
Insights into Aspekt’s role in elevating over 100 D2C brands.

The Untapped Potential of SMS Marketing:

Uncover why many businesses overlook collecting phone numbers for SMS.
Integration of SMS with platforms like Klaviyo and OmniSend.
The cost-effectiveness and direct customer reach of SMS marketing.

Educational Content in Emails:

The shift from sales-driven to educational emails.
Building customer relationships through informative content.
A case study on a men’s hair care brand leveraging educational emails.

Email Forward-ability: A Hidden Gem:

Nikita's perspective on crafting emails that encourage forwarding.
Harry's brand strategy as an exemplary model of email forward-ability.

Revenue Boost from Email and SMS:

The significant contribution of emails to overall turnover.
How SMS marketing can further enhance revenue by 10%.

Global Messaging Preferences:

Discussion on the varying popularity of platforms like WhatsApp.
Adapting strategies to local communication preferences.

Enhancing Engagement with SMS and Email:

Effective SMS capture strategies for deeper customer engagement.
The impact of incorporating MMS in SMS marketing.

Key Takeaways:

Embrace the often-overlooked potential of SMS in your marketing strategy.
Stay adaptable and evolve your digital marketing approaches for maximum impact.

🎧 Want to dive deeper into these innovative marketing strategies? Listen to the full episode of the eCommerce Podcast for comprehensive insights from Nikita Vakhrushev. Discover how to revolutionise your approach to email and SMS marketing for your e-commerce business.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Revolutionise Your eCommerce Game: Master Delivery & Returns Like a Pro! Join us on this enlightening journey with Matt Edmundson and special guest Dana von der Heide from Parcel Perform, as we delve into the crucial world of eCommerce delivery and returns. In this must-watch episode, discover how you can save thousands by fine-tuning your approach to shipping, handle returns with ease, and ultimately protect both your business and the environment. Whether you're a budding online retailer or looking to scale up, gain insider insights into making your post-purchase experience a key driver of customer retention and satisfaction. Don't miss out on practical advice and innovative solutions.

Key Takeaways:

Optimise the Post-Purchase Experience: Enhance customer satisfaction and loyalty by ensuring a seamless post-purchase experience. This includes transparent and timely communication about shipping, easy tracking, and a hassle-free returns process. Investing in a smooth post-purchase journey not only boosts customer retention but also differentiates your brand in a crowded marketplace.
Leverage Data for Better Decision Making: Utilise data analytics to monitor and evaluate the performance of your shipping carriers, understand customer preferences, and tailor your delivery options accordingly. Data-driven insights allow you to optimise shipping routes, reduce costs, and improve delivery times, enhancing the overall customer experience and operational efficiency.
Sustainability as a Competitive Advantage: With growing consumer awareness and concern for environmental impact, integrating sustainable practices into your eCommerce operations can serve as a significant differentiator. From eco-friendly packaging and green shipping options to encouraging mindful consumer behaviour, such as reducing returns through better product descriptions and size guides, sustainability can not only reduce your carbon footprint but also attract a loyal customer base.

ABOUT DANA:

Meet Dana, the mastermind behind Parcel Perform, a world-class platform tracking packages from over 950 logistics carriers. As the Founder and Chief Commercial Officer, she's the globe-trotting trailblazer steering the company's growth and devising commercial strategies, making sure your parcel is never MIA again!

http://www.parcelperform.com

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Ready to up your Google Ads game in the eCommerce world? Tune in as we dive deep with digital advertising expert Kristians Sikora, exploring everything from Performance Max campaigns to conversion tracking secrets. Whether you're a seasoned pro or just starting out, this episode is packed with actionable tips to skyrocket your online success!

Join host Matt Edmundson and guest Kristians Sikora from Aime Media as they unravel the complexities of Google Ads in eCommerce. Learn about customer acquisition strategies, the dos and don'ts of conversion tracking, and how to balance different advertising approaches for optimal results. Plus, get a glimpse into the global dynamics of digital advertising and pick up insider tips from a seasoned expert!

Key Takeaways:

Performance Max Campaigns: Discover the potential and pitfalls of Google's Performance Max campaigns. Kristians breaks down how balancing these with other advertising strategies can lead to more robust results, offering a unique perspective on navigating this complex tool.
Conversion Tracking Challenges: Learn about the common mistakes in conversion tracking and why accuracy is crucial for your eCommerce success. Kristians shares his expertise on how to avoid misleading data, emphasizing the importance of staying informed about the latest trends and strategies.
Starting with Google Ads: For new eCommerce businesses, Kristians suggests beginning with Meta (Facebook) ads to build brand awareness, then progressing to Google Ads. This strategic approach can help businesses establish a strong online presence and effectively reach their target audience.

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Dive into the future of eCommerce in the pharmacy industry with AJ Asgari, a trailblazing entrepreneur who's redefining how pharmacies operate online. Discover how he's turning challenges into innovative solutions, even from Oklahoma!

In this episode, we sit down with AJ Asgari from Drugstore to Door, exploring his pioneering journey in transforming the pharmacy sector through eCommerce. From overcoming regulatory hurdles to implementing cutting-edge technology, AJ's story is a masterclass in innovation and adaptation. Join us as we uncover the strategies driving the future of pharmacy retail.

Key Takeaways:

AJ's Entrepreneurial Journey: Starting from his experience at CVS to owning independent pharmacies, AJ Asgari shares his transition towards recognizing the crucial need for a strong online presence in the pharmacy sector. Despite being in Oklahoma, not a typical tech hub, AJ's story is a testament to breaking industry boundaries through perseverance and vision.
Custom Technology for Pharmacies: AJ discusses the unique challenges of integrating eCommerce into the pharmacy industry, like dealing with prescriptions and offering services such as immunizations. His approach? Developing custom technology tailored to these specific needs, leading to a platform that benefits not just his business but the entire industry.
The Future of Pharmacy and Retail: The conversation goes beyond just overcoming current challenges, delving into the future of the pharmacy sector. AJ and Matt Edmundson discuss emerging technologies like AI and augmented reality, and their potential to revolutionize customer service and operational efficiency in pharmacies, setting the stage for an exciting, tech-driven future.

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Ever wondered how the big players in eCommerce like Instacart and DoorDash solved the classic 'chicken and egg' dilemma? Join us as we dive into the world of online marketplaces with Shirish Nadkarni, a mastermind behind successful startups, and unravel the secrets to thriving in a world dominated by digital giants.

In this enlightening episode, we sit down with Shirish Nadkarni, the brain behind LiveMocha and a key figure in BlackBerry's internet email development. We delve into the intricacies of marketplace success, from overcoming initial hurdles faced by giants like Instacart to tackling the monopolistic tendencies of platforms like Amazon. Shirish sheds light on the evolution of managed marketplaces, the potential in B2B sectors, and strategies for eCommerce businesses to flourish outside the shadow of Amazon. Whether you're an aspiring entrepreneur or just curious about the eCommerce world, this episode is packed with insights and strategies to help you navigate the competitive digital landscape.

Key Takeaways:

Marketplace Dynamics: Shirish highlights the innovative strategies used by Instacart and DoorDash to attract both suppliers and consumers, addressing the initial 'chicken and egg' problem faced by new marketplaces. He also discusses the evolution towards 'managed marketplaces' like Opendoor, which simplify transactions, showcasing the continuous transformation in the eCommerce sector.
Beyond Amazon: For eCommerce businesses, Shirish advises exploring avenues beyond Amazon, given its high commission rates. He emphasises direct consumer selling and the need to balance customer lifetime value with acquisition costs. He also discusses the potential of B2B marketplaces, citing Convoy as a prime example of connecting trucking services with freight suppliers.
Monopoly Risks and Niche Opportunities: The episode touches on the risks of successful marketplaces turning into monopolies, as seen with Amazon. Shirish encourages entrepreneurs to focus on niche categories or emerging markets to avoid direct competition with giants. He also suggests creative solutions for dealing with supplier resistance, like forming partnerships or exploring alternative channels.

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Are you struggling to increase sales and customer loyalty in your eCommerce business? What if we told you the secret lies not in what you're selling, but in how well you understand your customer's journey? In this episode, we explore the art of decoding customer behaviour, revealing strategies that transformed a simple online store into a thriving marketplace. Stay tuned as we unveil the power of qualitative and quantitative research, and learn how talking to just 20 customers can skyrocket your sales and create raving fans. Don't miss out – your eCommerce transformation begins now!

Here's a snapshot of the key insights shared:

Importance of Understanding the Customer Journey: The conversation emphasises the critical role of understanding the customer journey in eCommerce. From the first interaction with your brand to the post-purchase experience, every touchpoint shapes customer perception and decision-making. Recognising and optimising these moments can significantly enhance customer satisfaction and loyalty.
Engaging with Customers for Deeper Insights: One of the primary strategies discussed is directly engaging with customers through phone calls or surveys to understand their needs, preferences, and perceptions. This engagement is not just about gathering data, but about asking the right questions that reveal what customers truly value, their pain points, and what they are willing to pay more for. This can lead to better product offerings, pricing strategies, and overall customer experience.
Balancing Objectives with Potential Negative Outcomes (Anti-objectives): The concept of anti-objectives was introduced, highlighting the importance of considering potential negative outcomes while pursuing business objectives. For instance, while aiming for higher revenue or sustainability, one should also consider the impact on customer perception, operational stress, or brand image. Understanding and planning for these potential negatives can lead to more sustainable and long-term growth.

ABOUT PETER:

This dynamic entrepreneur took a leap into the South American business world, conquering the media landscape with notable achievements like working at CNN and hosting his very own TV show. Now, as a highly successful marketing consultant and podcast host, he brings his expertise to the forefront, shedding light on the captivating realm of the customer journey and the transformative power of qualitative and quantitative research.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Welcome to another insightful episode of the eCommerce Podcast, where we delve into the art and science of digital marketing with our special guest, Taylor Frame. Taylor, an expert in eCommerce growth, shares his profound knowledge on creating effective acquisition funnels.

In This Episode, You Will Learn:

Taylor Frame's Background In eCommerce:
His journey from working with large eComm shops to focusing on small to medium businesses.
The inception and growth of his agency, Focus Funnels.

2. The Essence Of Acquisition Funnels:

Understanding what an acquisition funnel is and its primary goal.
The importance of focusing on 'hero products' for effective funnels.

3. The Three-Step Funnel Strategy:

Ad Content: Crafting compelling copy, creative, and messaging.
Media Buying Strategy: Techniques for targeting the right audience.
Landing/Product Page: Building effective pages natively in Shopify for simplicity and better conversion rates.

4. Key Insights From Taylor Frame:

The power of simplicity in marketing strategies.
The significance of understanding the customer journey.
The role of data-driven decisions in optimising funnels.
Building sustainable and scalable marketing strategies.

5. Challenges & Solutions In eCommerce Marketing:

Overcoming common pitfalls in funnel creation.
Strategies for new customer acquisition.
The importance of testing and refining marketing approaches.

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Welcome to another engaging episode of our eCommerce Podcast, where we had the pleasure of hosting Staeven Frey, a renowned expert in branding and marketing. In this episode, we delve deep into the concept of being distinctive in business, not just different.

Here are the detailed show notes to guide you through our conversation:

1. Introduction:

Welcoming Staeven Frey, a branding and marketing expert.

2. Overview of the episode's focus:

Understanding the difference between being distinctive and merely different in business.

3. The Baseball Uniform Analogy:

Staeven explains the importance of understanding industry norms and adding unique flair.
The analogy of showing up to a baseball game in soccer gear to illustrate the difference between being distinctive and different.

Key Insights:

Being Distinctive vs. Being Different:
The necessity of fitting into your industry while standing out.
How being merely different can be counterproductive.
Functionality & Uniqueness:
The balance between unique design and practical functionality, illustrated through the example of a distinctive fox-shaped cup.
Consumer Behaviour:
Insights into how people are not always rational and are easily distracted.
The importance of creating branding that is both eye-catching and thought-provoking.
Branding as a Mnemonic Device:
Discussion on how effective branding helps in creating lasting memories and repeat customers.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Step into the world of eCommerce giants with Nirav Sheth of Anatta, unravel the common threads that weave through successful multi-million dollar brands and explore innovative strategies for eCommerce excellence. From groundbreaking strategies to the fine art of customer engagement, this episode is packed with invaluable insights. Get ready to unlock the potential of your eCommerce business with wisdom from the top!

Key Takeaways:

Focus on Customer Retention and Engagement: One of the key insights from Nirav Sheth emphasises the importance of customer retention alongside acquisition. Successful eCommerce brands view retention as a critical growth channel, not just a way to maintain steady revenue. Building a loyal customer base through exceptional service and understanding customer needs can lead to valuable insights for product development and marketing. Investing in customer relationships often results in higher lifetime value, increased referrals, and long-term loyalty.
Specialise in Select Marketing Channels Before Diversifying: Nirav highlighted that the fastest-growing brands often start by mastering one or two marketing channels rather than spreading their efforts too thinly across many. The effectiveness of a channel should be measured not just by its reach but also by how scalable it is and how well it resonates with your target audience. Once a brand has successfully harnessed the power of a couple of channels, it can then consider expanding its marketing strategies to include other platforms.
Innovative Use of Technology and Platforms: The conversation also underscored the significance of leveraging current eCommerce technologies and platforms, like Shopify Plus, to enhance the customer experience and operational efficiency. Staying abreast of new features and capabilities of these platforms can provide competitive advantages. For instance, the use of advanced segmentation, personalised marketing, and streamlined checkouts can significantly impact sales and customer satisfaction.

ABOUT NIRAV:

Meet Nirav, the CEO and mastermind behind Anatta, the go-to partner for skyrocketing eCommerce brands. He's the secret weapon for the big names in DTC like Rothy’s, Dollar Shave Club, Athletic Greens, Four Sigmatic, and Mack Weldon. Nirav has taken Anatta on a thrilling journey, propelling over 100 DTC brands to the stratosphere of revenue growth and conversion success. When it comes to turning promising brands into industry leaders, Nirav's got the Midas touch!

https://anatta.io

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Ever wondered how to make your eCommerce business not just survive, but thrive? Get ready for an exclusive conversation with Neil Hoyne, Google's Chief Strategist, as we dissect the steps of building a customer-centric, data-driven eCommerce empire. This is more than just a podcast episode—it's a blueprint for your online business success!

Here's a snapshot of the key insights shared:

Understand and Prioritise Your Best Customers: Neil Hoyne emphasises the importance of identifying and focusing on your most valuable customers.By analysing your data, you can identify which customers contribute the most to your revenue and tailor your marketing efforts to better serve and retain these customers. This approach not only increases customer loyalty but also optimises your marketing budget.
Build Genuine Relationships, Not Just Transactions: One of the key insights from the discussion with Neil is the significance of building relationships with customers beyond just selling products. Engage with your customers through personalised experiences, educational content, and by showing genuine interest in their feedback. This approach fosters a sense of community and loyalty, which is crucial in a competitive eCommerce landscape where customers have endless options.
Leverage Data for Better Decision Making: As the Chief Strategist at Google, Neil underscores the power of data in making informed decisions. Use data analytics to understand customer behaviour, preferences, and purchasing patterns. This information can guide your product development, marketing strategies, and customer service initiatives. Data-driven decisions help in creating targeted campaigns that resonate with your audience, ultimately leading to higher conversion rates and customer retention.

ABOUT NEIL:

Neil Hoyne reigns as the chief strategist at Google and has penned the best-seller "Converted: The Data-Driven Way to Win Customers' Hearts." With a senior fellowship in artificial intelligence at the Wharton School and a board seat at Purdue University Global, he's quite the scholarly strategist. Beyond the boardroom, he's a patented innovator in marketing, a published contributor to the Harvard Business Review, and a sought-after speaker who has dazzled audiences in over two dozen countries!

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Step into the realm where creativity meets strategy in 'Mastering Multi-Channel Marketing in the Family and Women's Wear Sectors'. In this episode of the eCommerce Podcast, discover how to brilliantly navigate the multi-faceted world of digital marketing, specifically tailored for family-oriented audiences. Learn from Anna's expert insights on leveraging platforms like Facebook and Google Ads, and find strategies that will elevate your brand's online presence.

Key Takeaways:

Strategic Customer Engagement: Focusing on the unique aspects of engaging parents and families, Anna shares insights on the importance of timing and content diversity in campaigns. She emphasises the power of retargeting and utilising customer life experiences to enhance ad relevance, thereby increasing engagement and conversions.
Creative Content and Platform Synergy: The discussion highlights the necessity of maintaining a diverse and dynamic content strategy across different platforms. Anna stresses the importance of creating content that resonates with varied customer segments, using an array of creative tools like static images, videos, and user-generated content to keep the audience engaged and connected to the brand.
Analytics and Adaptation in Digital Marketing: Anna underlines the importance of analytics in understanding and improving marketing strategies. She advises on regularly analysing campaign data to adapt and evolve strategies, ensuring they align with customer needs and market trends. This approach is key to staying competitive and relevant in the fast-paced world of e-commerce.

ABOUT ANNA:

Marketing maestro with a knack for making e-commerce brands shine, especially in the family and womenswear realms – and no, she absolutely refuses to believe that over 25 years have zipped by in her marketing adventures. She's a digital wizard at conjuring up growth spells through the mystical arts of paid traffic and email marketing. Her secret power? Making brands go from unnoticed to unmissable!

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Jump into the world of pay-per-click advertising with PPC expert Phil Byrne as he unravels the complexities of Google Ads, e-commerce strategies, and the power of data analytics. Whether you're a startup or an established brand, get ready for a wealth of actionable insights.This is a must-listen for anyone looking to sharpen their PPC skills in the dynamic world of e-commerce.

Key Takeaways:

E-commerce PPC Strategies: Phil Byrne highlights the importance of Google Shopping and remarketing in e-commerce, emphasising the use of YouTube and Meta for effective lead generation. He shares insights on adapting PPC strategies for digital products, focusing on search-driven campaigns and utilising educational content to solve consumer problems.
Tailored Advice for Different Business Stages: For startups, Phil suggests starting with standard shopping or search campaigns and considering agency assistance as sales grow. He advises established brands to focus on differentiating their products, especially on competitive platforms like Amazon, highlighting the need for a unique approach in each business phase.
The Power of Data in PPC: Emphasising the significance of understanding data and analytics, Phil recommends acquiring Google Ads and Google Analytics certifications. This knowledge is crucial for efficiently managing PPC campaigns and making informed decisions, reinforcing the idea that data is a key player in the success of any PPC strategy.

ABOUT PHIL:

Diving into the digital realm since '99 with a melody in his step, he pioneered one of the world's unique commission-based PPC agencies in 2008. This vintage digital aficionado has collaborated with top-notch entrepreneurs and propelled numerous projects to the skies. He's got a treasure trove of secrets and tales from his adventures to unveil!

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Step into the e-commerce growth with guest, Ian Hammersley and host, Matt Edmundson as they dissect the numbers that power successful online businesses. In this insightful episode they reveal the seven unexpected KPIs that could catapult your e-commerce store beyond the £10 million mark. Forget surface-level strategies; it's what lies beneath that counts. Tune in to master the art of scaling in the relentless digital marketplace, and turn your e-commerce venture into a towering success.

Here's a snapshot of the key insights shared:

The critical role of mathematics in e-commerce scalability, highlighting how margins, average order value, and lifetime customer value are vital indicators of a brand's potential to scale.
The importance of knowing and monitoring unexpected yet logical Key Performance Indicators (KPIs) that can dramatically influence e-commerce growth
The vast potential of the American market, where even niche products like hosepipe ends can generate multimillion-dollar revenues, vastly outstripping similar markets in the UK.
Ian and Matt Edmundson, share anecdotes about the unique challenges and opportunities in smaller markets like New Zealand, where lower competition can be both a blessing and a curse due to the limited consumer base.

ABOUT IAN:

Ian Hammersley is a standout entrepreneur, celebrated as a finalist for the Great British Entrepreneur Awards in 2014. With a knack for ecommerce, he enthralls global directors of mammoth online businesses through lively keynote speeches, while his bestselling book, 'Ultimate Guide To E-commerce Growth,' showcases his seasoned strategies. Beyond print, Ian co-hosts the buzzing Hammersley Brothers Ecommerce Podcast, sharing ecommerce gold with thousands worldwide every week.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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🎯 Have you ever wondered why your online ads hit the mark sometimes and miss by miles at others? The answer lies in the volatile world of data targeting. Tune into our electrifying episode "Unpacking the Volatility of Data Targeting in Social Media and AdTech" and unravel the mystery. From new frontiers of data specificity to precision targeting of audiences smaller than a closet space, get ready for a wild ride through the heart of modern marketing!

🎯 Key Insights:

Strategic Marketing Touchdowns

Kickoff with host Matt Edmundson, who merges the strategy and spectacle of Kansas City Chiefs football with savvy e-commerce marketing tactics – all about finding and scoring with the right audience, both on the field and online.

Specificity Inc. Uncovered

Dive into Specificity Inc.'s approach post-AI firm acquisition and the critical debate: Is the future of marketing AI-driven or will human intuition hold the field?

Data Modeling vs. Platform Dependence

Spotlight the shift from broad CPM models to data modeling precision, addressing the marketing industry’s overreliance on platforms and the need for a strategic return to analytics-driven insights.

The Contextual Data Game

Explore the power move of contextual data layering, as targeting requires more than a user's superficial interests—it’s about understanding the story behind the data.

Analytics: The True Conversion Play

Unpack the pitfalls of big data infatuation leading to "sloppy audiences" and the crucial role of real-time analytics in driving conversions with laser-focused targeting strategies.

Pickpocket Precision

Discover the innovative 'Pickpocket' tool, which targets potential customers with the precision of a 3-foot radius, showcasing the shift to hyper-targeted advertising.

ABOUT JASON:

Jason A. Wood, the digital marketing maestro who doesn't just think outside the box — he vaporizes it! As the trailblazing CEO of Specificity, Jason is reimagining the marketing game with jaw-dropping tech like 'Pickpocket.' From leading start-ups to winning awards, he's the guy who's turning heads and rewriting rulebooks.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Are you ready to explore the world of online marketing and revolutionise your e-commerce game? Join us on this journey as we dive into 'How to Plan 12 Months of Online Marketing in 45 Minutes' with Fiona Allman-Treen from "FAT Promotions". Get ready to discover new strategies, surprising revelations, and expert insights that will take your online business to new heights.

🎯 Key Insights:

It's the holiday season! Adapt and capitalise on relevant holidays.
Be ahead of the game. Launch Valentine's promos in January, not February!
Mother’s Day, Father’s Day, back-to-school, and more: these occasions boost your business.
US sellers: Don’t miss Halloween, Thanksgiving, and Christmas from September to December.
By syncing with the holiday spirit, we've slashed costs and attracted more shoppers.
Remember to constantly measure conversion rates.
Don't shy away from revisiting content.
Avoiding old blog topics? Think again!
Topics evolve; revisit and refresh them for today’s audience.

ABOUT FIONA:

Fiona Allman-Treen, the web wizard and growth guru, is the creative force behind the globally recognised Hastings-based agency, FAT Promotions Ltd. Famous for fusing strategic website design and software systems to fuel businesses and charities worldwide, she's a champion for young entrepreneurship. And when she's not crafting the internet, she's strumming the ukulele just for fun!

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Are you struggling to allocate your marketing budget effectively? Wondering how to maximise your return on investment? Join us on the "Mastering Marketing Spend: A Financial Perspective" episode of the eCommerce Podcast, where we dive deep into the world of ad budgets and uncover insights with Matt Putra to help you make informed decisions.

Here’s a summary of the great stuff that we cover in this show:

Matt Putra zeroes in on why vigilant monitoring and precision in measurement can make or break a business. Think you're on top of your financial data? Discover why it's non-negotiable for enduring success.
A Cautionary Tale of acompany's misadventure. They had the budget, but did they have the strategy? Discover the aftermath of overlooked optimisation and its impact on revenue.
Ever thought about the art of communicating with marketing agencies? We unwrap the mystery of target contribution margins and introduce you to a vibrant colour-coded system. Green, yellow, or red - where does your agency stand?
See the world of data through the lense of an e-commerce maestro! Perfection might be a myth, but is there beauty in imperfection? Learn how to harness 'imperfect' data to your advantage and discern the pulse of your business.
From the importance of blended wires to the magic of target contribution margins, we navigate the lesser-known pathways of business metrics. Plus, get a fresh perspective on why adjusting your business sails monthly could be your ticket to the fast lane.
There's e-commerce, and then there's experiencing e-commerce. Matt Putra spills the beans on why having a seasoned e-commerce guide is like striking gold in the digital marketplace.

ABOUT MATT:

Matt Putra, the CFO wizard behind scaling eCommerce brands from the UK to Canada and beyond! Whether it's boosting cash flow or cutting stress, he's your go-to. Plus, as a savvy eCommerce investor, he's got the magic touch to juggle risks and ramp up growth.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Discover the five essential steps to a successful product launch with Dylan Lam, as he shares his expert insights on how to unleash the power of content marketing, connect the dots in product research, and utilise platforms like Kickstarter for maximum impact.

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Are you struggling to connect with the elusive Gen Z audience on TikTok and Snapchat? Look no further!

In this episode of our eCommerce Podcast, we delve deep into the world of Gen Z and uncover the insider tips and tricks to dominate these popular platforms. From unleashing your creativity without a film crew or high-end camera to understanding the power of short-form content and swipe culture, our expert guests share invaluable insights that will revolutionize your approach to social media marketing.

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Are we witnessing the death of traditional email marketing? Dive in as Damon reveals how AI might be the game-changer we never knew we needed, especially in the fever pitch of Black Friday.

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Are influencers becoming the new storefronts of our digital age? Dive into a conversation that explores how trust, personalization, and the rise of direct-to-consumer shopping are reshaping the very fabric of e-commerce. Discover how a world once dominated by brands is now bending to the authenticity of influencer recommendations. The future of online shopping is here, and it's more personal and dynamic than ever before.

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Discover how you can master the ecommerce journey with Nahar Geva as he reveals his proven step-by-step formula to go from breaking even to financial independence in the world of online marketplaces! Don't miss out on these invaluable insights!

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Are you stuck in the past with your website design, or ready to leap into the future? Discover the untapped strategies that could redefine online shopping, boost your leads, and bring an entirely new dimension to your customer experience.

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Delve into a riveting discussion with Amelia Coomber, where the unexpected facets of e-commerce emerge, challenging our conventional thinking. Are you ready to uncover the secrets behind mastering the digital marketplace?

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Venture into the future of eCommerce with AI, as we explore its transformative potential and philosophical implications.

Max Sinclair opens up the conversation about the role of AI in eCommerce, the potential of AI-driven startups, and the philosophical aspects of AI. This episode takes you on a journey through a future where AI is an essential part of every eCommerce strategy.

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Turn your best-selling products into compelling email campaigns that drive customer engagement and boost sales.

Daniel Budai shares insightful strategies on effective email marketing, shedding light on the crucial role of best-selling products, SMS, and customer account emails. Discover why what sells online sells in your emails too.

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Unveil the power of well-crafted marketing personas and discover how they can make or break your marketing strategy.

Neil Hoyne introduces the concept of marketing personas, highlighting potential pitfalls and the essence of accurate attribution. Learn how to avoid sabotaging your own marketing efforts by understanding and correctly utilizing personas.

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Diving deep into the world of eCommerce metrics, this episode reveals how the right numbers can shape your business success.

Oliver Spark from Sweet Analytics guides us through the importance of understanding and leveraging key metrics like AOV, frequency, new customers, and CAC. Learn how to quantify your growth targets and the critical role new customers play in achieving these goals.

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Tune in to explore how the magic of Disney's 'linertainment' concept can revolutionize your eCommerce customer experience.

In this episode, we draw on Vance Morris's experience at Disney to examine how linertainment can reshape eCommerce customer journeys, reducing friction and amplifying engagement. Discover how a clear USP and the power of micro-influencers can elevate your business strategy.

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Unravel the complex world of ecommerce regulations with Paul Rafelson, a seasoned lawyer who's on a mission to help online businesses navigate through the labyrinth of sales tax issues and intellectual property disputes.

Here's a summary of the great stuff we cover in this show:

Paul shares his views on the importance of understanding tax obligations and legalities for e-commerce businesses. He emphasizes the importance of legal protection for online businesses through legal entities like LLCs or corporations.
Conversation about the legal complexities of selling on Amazon and the importance of understanding Amazon's Terms of Service.
Paul discusses the pitfalls of Amazon's suspension system for sellers and the importance of legal representation.
He explains the common mistakes sellers make when selling their e-commerce businesses, like not understanding what they are selling and the implications of warranties and indemnities.
Paul offers tips on how to navigate the sale of an e-commerce business, stressing the need for good legal counsel.
Matt asks Paul about the common traits of businesses that sell well. Paul emphasizes that it's more about the value of the product than the specific niche. Paul mentions the categories that are riskier to get into, such as kids' toys, supplements, and gun accessories, due to their regulations. He talks about the changing trends in the e-commerce market, such as the COVID-19 impact and the subsequent market adjustment.

About Paul

Paul Rafelson, a seasoned attorney, has spent over a decade and a half untangling complex Corporate, Tax Intellectual Property, and M&A matters. A recognized authority in the e-commerce sphere, he's often featured in the news sharing insights on Amazon and e-commerce issues. Moreover, his expertise shone when he became the most frequently cited source during the US government's probe into Amazon's business practices related to third-party merchants.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Dive into the world of email marketing as Laura Hanlon unravel the secrets of effective email flows and list building strategies. Discover how these powerful tools can transform your customer engagement and skyrocket your revenue. Don't just send emails, build relationships and drive growth!

Here's a summary of the great stuff we cover in this show:

Laura Hanlon discusses the common pitfalls in email marketing, such as poor design, lack of optimization, and the tendency to blast emails to everyone on the list. It emphasizes the importance of spending time on the content and copy of emails.

The effective ways e-commerce companies can grow their email list, such as having a pop-up on the website, running competitions, and using paid traffic.

The importance of telling a compelling story through email flows, rather than just offering discounts. It suggests that the email flow should provide more reasons for the customer to buy, such as sharing more about the brand, its ethical manufacturing processes, and the founders' story.

Laura shares examples of successful non-discount strategies, like offering free samples or advice, or providing a PDF guide on the latest trends. It emphasizes the importance of understanding what the customer wants.

About Laura

Laura Hanlon, a former Facebook advertising expert turned agency owner with a passion for helping businesses thrive. Her agency, Pink Leopard, offers a multi-service approach to marketing, with experts in each field. Laura believes in the power of an omnichannel approach, emphasizing the importance of email marketing for both customer acquisition and retention in conjunction with other channels like social media and Google.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Are you struggling to grow your e-commerce business?

Oliver Spark, a growth expert, shares his invaluable insights. From understanding your target Return on Ad Spend (ROAS) to the importance of offering customers more channels, Oliver dives deep into the strategies that can propel your business growth. He shares his unique experiences from the White Company, discussing how product strategy can increase the average order value and why focusing too much on retention can be a pitfall. Don't miss out on these game-changing insights that can help you navigate the complex world of e-commerce growth!

Here's a summary of the things we talked about:

Oliver discusses his experience with the White Company, a UK-based retailer, where he was involved in the early stages of their online presence and store expansion. He talks about the importance of understanding the different levers for business growth.
He emphasizes the importance of product selection in influencing average order value and customer return rate. He shares his experience of introducing new products at the White Company to change these metrics.
Oliver highlights the importance of understanding your metrics and having a theory about how you're going to move them. He talks about the need for a customer forecast model.
Oliver shares his thoughts on the importance of balancing acquisition and retention in business growth. He warns against focusing too much on retention at the expense of acquisition.

ABOUT OLIVER

Oliver Spark, the retail whizz who turned tech wunderkind. His entrepreneurial journey started in the world of linens and lamps, where he spearheaded The White Company's meteoric rise from a modest £6m venture to a whopping £50m empire. But Oliver didn't stop there. Swapping cashmere throws for code, he harnessed his retail savvy to create Sweet Analytics. Now, he's on a mission to empower SMEs, demystifying the world of data and turning it into a powerful tool for success. As the architect behind the platform he wished he had as a retailer, Oliver is your go-to guru for converting numbers into victories. Get ready to dive into his world, where data reigns supreme and every figure tells a story!

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Is your business struggling to keep up with the ever-evolving landscape of content creation and growth techniques?

In this episode, we dive deep into the secrets of skyrocketing business success with Leo Castillo, an expert marketer and growth strategist. Get ready to unleash your business's full potential as Leo shares invaluable insights on mastering content creation, overcoming growth challenges, and unlocking the power of frequent product launches. Don't miss out on this opportunity to level up your game and discover the strategies that will set you apart from the competition!

ABOUT STEVE:

Meet Leo, an entrepreneurial dynamo who's propelled over 50 companies to new heights. As a partner at Jump Ventures, he's mastered the art of scaling Direct-to-Consumer businesses from modest 6-figure enterprises to booming 8-figure powerhouses. Driven by a single mission – to elevate founders and their companies – Leo has become a leading light in the world of business growth. Let's delve into Jump Venture's Playbook and unearth his secret strategies for success!

Here’s a summary of the great stuff that we cover in this show:

Leo and Matt discuss the importance of content creation for business growth, emphasizing the need for a content mindset and experimentation with different angles: scientific, creative, and desire-based.
Leo believes that mastering content creation is crucial for businesses, suggesting internalizing this skill rather than relying solely on external parties. Understanding customer experience and needs helps create effective content.
Leo highlights the challenges of managing rapid growth, including addressing production constraints, effective customer support, and securing sufficient financing. He offers guidance on optimizing supply chain operations and negotiating better payment terms.
Matt suggests preparing for a tenfold increase in sales as a valuable exercise for e-commerce entrepreneurs. Leo recommends a product launch calendar with frequent releases and communication with suppliers to overcome constraints.
Leo emphasizes the significance of the content game, advocating for experimentation, creating desire, and distinguishing between demand generation and demand capture.
Leo advises analyzing TikTok trends as a starting point for learning content creation and stresses the importance of frequent product launches as a growth hack.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Have you ever wondered why branding is so important for your eCommerce business and if your branding truly stands out?

In this thought-provoking episode of the eCommerce Podcast, Stæven Frey from Quantum Branding explores the concept of sensory assets and how they shape our memories of brands. Learn why having distinct and memorable elements is crucial for standing out in a crowded market. Discover the secret to creating a lasting impact. Tune in now to this eye-opening episode on the importance of branding for your eCommerce business.

ABOUT STÆVEN:

Staeven is the Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ - the core of what fuels a successful brand's growth, sales and marketing. He's passionate about helping purpose-driven brands to get to the next level, disrupt their market and leverage the power of BrandScience to become an industry authority.

Here’s a summary of the great stuff that we cover in this show:

Stæven defines the role of a Chief Brand Scientist as someone who integrates marketing, strategy, research, and synthesis to advance a brand's message and effectiveness. Brand science is the study of how to make branding more distinct, memorable, and effective in driving profits and customer loyalty.
The importance of branding for eCommerce businesses lies in creating highly distinct and famous brand assets that drive memories and connect to customers' motivations. It is crucial for businesses to invest in their brand and assess the number and quality of their brand assets to determine if they are effective in attracting customers.
Stæven highlights the importance of creating distinctive brand assets and an awareness ecosystem in order to build a strong brand identity and increase sales. The distinction and memorability of brand assets play a crucial role in attracting and retaining customers in a competitive market.
Branding helps create distinctive associations and memories with consumers, leading to increased recognition and preference for the brand. It is crucial to understand the pre-existing stories and associations in your industry or market and build on them to create a strong brand. Conducting research on competitors, trademarks, and trends can help determine what is distinct and avoid potential conflicts.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Are you tired of poor delivery experiences on your e-commerce site? Most consumers have no idea when their products will actually arrive, but that needs to change.

In this episode, our special guest, Steve Orenstein talks about how his same-day delivery system for global e-commerce businesses - Zoom2u and Locate2u are creating a fantastic delivery experience, increasing repeat orders and driving volume like never before. And with a fleet of your drivers, you can save money by avoiding those pesky courier company fees. Tune in to learn how you can improve your delivery game today!

ABOUT STEVE:

Steve is a born entrepreneur who blazed his trail by ditching university at 19 to build his own business, Connect2Field. After successfully selling it to Fleetmatics (NYSE:FLTX), he set his sights on revolutionizing same-day delivery with the groundbreaking Zoom2u platform. With over 120,000 happy customers ranging from SMEs to corporate giants like DHL, Bunnings, and Nespresso, Steve is shaking up the delivery world one parcel at a time.

Here’s a summary of the great stuff that we cover in this show:

[05:11] Steve dropped out of university to pursue his entrepreneurial dreams and eventually founded locate2u, which provides a live tracking and same day delivery experience for e-commerce and retail businesses. The company also offers route optimization and live tracking, with over 500 customers worldwide. Their goal is to improve the customer experience through real-time delivery updates.
[08:43] Same-day delivery makes sense for high-value items and products over $50 with enough volume, but it's important to restrict the delivery area and batch orders into time windows to make it cost-effective.
[12:16] Providing a great delivery experience for local customers can lead to repeat orders and drive volume for e-commerce businesses, and even 20-30 local orders a day within a 3.5-mile radius can make same-day delivery cost-effective when using one's own fleet of drivers.
[16:07] To find drivers, Steve recommends using Facebook groups and general recruitment sites. Same-day delivery does not require branded vans or drivers, but rather tapping into an existing network of drivers with cars and using technology like Locate2u to optimize routes and batch deliveries.
[21:24] Grouping deliveries together can create a more efficient and controlled delivery experience for customers. This approach may require additional effort and resources, but can result in better customer satisfaction and repeat business. The use of storage facilities and hiring drivers to do pick and pack is also a possible method of same-day delivery with a global potential.
[30:00] To offer same-day delivery, businesses need tech for route optimization and checkout process customization, which is not cost-prohibitive. Remunerating drivers involves calculating a cost per delivery, which can be fixed to the customer with a possibility of experimenting and tweaking the price. Thinking of it as a marketing expense can help gain more customers.
[40:15] Nespresso uses their retail stores as micro warehouses to offer same-day delivery within a certain radius to customers who enter their address information during checkout. This could potentially be replicated by other retail businesses. Delivery options and speed are becoming increasingly important for e-commerce businesses to distinguish themselves from competitors.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Are you unknowingly slowing down your Shopify store with unused apps?

In today's episode of the eCommerce Podcast, we dive into the often overlooked issue of background requests and injection scripts from unused apps, and how they can drag down your page speed and bottom line. Join us as we explore the subtle but crucial impact of page speed on user experience, SEO ranking, ad buying quality score, and even the subconscious decision-making process of your customers. Discover the delicate balance between performance and elegance, and learn how to optimize your store for a seamless, satisfying, and profitable customer journey.

ABOUT WILLIAM:

Meet William Belk, a software developer and SEO expert with 20+ years of experience. He's the creator of five popular Shopify apps and the founder of Page Doctor, a free tool for testing page speed and optimizing performance. Join us to learn how William's expertise can help you boost your Shopify success.

Here’s a summary of the great stuff that we cover in this show:

Shopify store owners have control over page speed, but relying solely on one-click solutions and installing too many third-party apps can lead to poor rendering performance and slow down loading times. App evaluations and fixing fundamental coding problems can lead to significant improvements in page speed.
Page speed optimization is important because it reduces bounce rates, increases conversion rates, and improves SEO and ad quality score. It improves the overall user experience creating a more enjoyable shopping experience.
In eCommerce, page speed optimization is complex and there is no one ideal load time. It's more important to focus on reducing the number of assets and optimizing fundamentals like reducing JavaScript errors, blocking script tags, and reducing unnecessary CSS and images. Building relationships with trusted developers is key to achieving optimal website performance.
Page speed optimization is crucial in improving engagement and lowering bounce rates, especially for customers who have no existing relationship with the brand. It can affect the subconscious of visitors, including essential information such as star ratings and product reviews, which can ultimately impact the success of ads and return on ad spend.
William uses the analogy of a race car, where compromise is necessary to achieve both performance and elegance. He says that the fear of loss is a common obstacle for marketers in making changes that benefit page speed.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Are you lagging behind in the world of generative AI tools?

Join us on today's episode as we explore the complexities of generative content and copyright with a true data scientist - Matt Ranta from Nimble Gravity - who knows the power of experimentation and iteration! Learn how your business can accelerate growth and productivity by utilizing these tools. Don't let fear hold you back, instead learn how to use these tools to your advantage.

ABOUT MATT:

Matt Ranta, a digital dynamo and Head of Practice at Nimble Gravity, revolutionizes Digital Transformation, E-Commerce, and Strategy for clients ranging from startups to billion-dollar giants. Tackling diverse industries like healthcare, DTC clothing, and endangered species protection, Matt's expertise propels businesses into the future with data science, digital strategy, and cutting-edge e-commerce solutions. With his team at Nimble Gravity, Matt redefines success by transforming the way organizations operate and excel.

Here’s a summary of the great stuff that we cover in this show:

Generative AI can be used to create massive amounts of SEO friendly content and accelerate growth for e-commerce businesses by generating articles, blogs, product photography, and more. Using a short prompt, the AI generates content in seconds, saving time and money while increasing productivity.
Artificially generated content may be penalized by search engines like Google, so businesses need to find the right mix of using AI and human editing to create unique and factually accurate content.
The use of generative AI for written content is currently the largest area of application, and it can replicate a brand's tone of voice and values. Nimble Gravity utilizes generative AI usage regularly for tasks such as content creation.
They use data science to extract insights from an organization's data quickly and iteratively, combining industry expertise, technology, and mathematical algorithms to output models around customer interaction and foot traffic for marketing messaging and placement modification.
Smaller eCommerce businesses can utilize productized data science platforms and conduct regression studies in Excel or Google Sheets, to understand their data and create hypotheses. Being a data scientist is more about being curious and willing to experiment with data.
Matt says that the biggest opportunity that e-commerce entrepreneurs are not taking advantage of is AB testing, which can increase the outputs of their e-commerce operation. Even if their website doesn't have enough traffic, they can still do lo-fi testing and iterate to see if they can increase their conversions.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Do you feel like your online shopping experience is lacking? Are you tired of being recommended the same products over and over again?

Tune in to today's episode of eCommerce Podcast where our special guest Alan Gormley from Shopbox shares the secrets for your retail business to achieve success through the power of AI. In this episode, we explore how AI is revolutionizing the e-commerce game and creating personalized experiences for customers. From curating products to understanding price elasticity, discover how AI can change the way your customers shop online and help your business win big!

ABOUT ALAN:

Meet Alan Gormley, the mastermind behind Shopbox AI! With a superhero's cape made from 25 years of AI and retail wisdom, Alan swooped into the eCommerce arena to level the playing field. His mission? To arm David-sized retailers with Goliath-beating AI tools, opening a world where every retailer gets a shot at the big league!

Here’s a summary of the great stuff that we cover in this show:

Shopbox AI creates a unique store for each customer that comes onto a website, aiming to level the playing field for all retailers and put the store back at the center of e-commerce. The AI helps retailers by understanding a customer early and building a path for them to feel serviced, get suggestions, stumble across stuff, and naturally buy more items at times even more expensive.
Alan advises that e-commerce retailers start selling through service and create a unique store per customer rather than managing their store like they manage a shelf. By introducing AI technology such as a curated homepage and creating a personal shopping space for each customer, retailers could make everything about the customer and ensure they don't go back to a generic store competitor.
The strategy is to constantly draw customers deeper into the website in order to increase conversion rates, similar to how shop assistants guide customers in physical stores. The focus is on inspiring customers and suggesting better products to create value, rather than just providing easy access to products with lower prices.
Alan also discusses strategies to improve the customer experience in e-commerce, including the use of an AI shop assistant to help customers quickly find interesting products, curation of a variety of products with context, and a fuzzier approach to cross-selling by showing related items earlier in the shopping process rather than at the end. These strategies aim to create a better overall experience for the customer and ultimately lead to increased sales.
AI can help eCommerce websites combat the long tail problem by showing customers products from their favorite brand that they may not have considered before. He emphasizes that AI can enhance the customer experience without requiring website changes, as AI can dynamically suggest products based on merchandisers' inputs. Additionally, he warns against vendors who claim to offer automated AI solutions, as AI still requires human input and intelligent data analysis.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Want to cash out your Shopify store in weeks instead of months? That's the promise today's guest on the eCommerce Podcast is making.

Tune in to this week's episode where Matt is joined by Fabio Savi from Everstores - the one-stop-shop for acquiring and operating Shopify businesses. Fabio shares the secrets to their bold promise and the art and science behind it all. You wouldn't want to miss out on this conversation!

About FABIO:

Fabio is the rockstar ex-banker who's now leading the acquisitions team at Everstores! With lightning-fast turnaround times, Fabio and his team can snag Shopify stores in just a few weeks! And with a data-driven approach to every aspect of the process, from acquisition to due diligence to operation, there's no doubt that Fabio and his team are the true rockstars of the industry. Plus, with some of the smartest data scientists and machine learning engineers in the game, the process is guaranteed to be both smooth and transparent.

Here’s a summary of the great stuff that we cover in this show:

Everstores is a technology company that uses its tech stack to acquire and integrate Shopify stores and provide a unified dashboard for merchants to manage their operations.
They prefer certain verticals such as pets, mother and baby, and mental health, but consider investing in any store if there is a promising investment case thesis. However, certain categories pose operational and legal challenges that may make it difficult to advertise and internationalize.
Fabio discusses their inside-out valuation methodology in acquiring Shopify businesses, which includes the use of two models: customer behavior and customer acquisition cost. They focus on businesses with a high customer retention rate and profitability on a base level before factoring in other costs. They prioritize finding a business with a great product-market fit and community.
When acquiring e-commerce businesses, Everstores focuses on maintaining the original brand voice and running the business in the same way as the owner did. They do not tie the owner into the business post-acquisition and do not require them to stay on as consultants or restrict them from starting a similar business in a different space.
The common mistakes that business owners make when selling their business are not running the business while focusing on the exit and focusing too much on crafting a story around what the buyer can do with the business.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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In this special Spotlight Episode, we take a break from the usual deep dive into specific e-commerce topics, and instead, shine a light on "Mason", a company that's making waves and doing some pretty impressive work in the world of eCommerce and AI.

Kaus Manjita, the founder of Mason joins Matt to talk about how the company that was launched amidst the pandemic in 2020 has been growing steadily for the past three years and how they leverage powerful systems and technology to help smaller brands succeed!

ABOUT KAUS:

Kausambi is an award-winning founder and serial product builder with 16+ years of building products for commerce enablement. She’s also a passionate customer evangelist who strives to make tech simple for everyone to get benefitted from. In her personal life, you'll always find her in the midst of people - entrepreneurs, developers, marketers, brand makers, designers... over coffee, on zoom, on Instagram, or via podcasts. Earlier in her career, Kaus has worked at IBM Commerce, Myntra, Paytm across Atlanta, SFO & India. She now splits her time between Toronto and Bangalore, and leads a global team of makers at Mason.

Here’s a summary of the great stuff that we cover in this show:

Mason was created to simplify the powerful systems used by large corporations and make them accessible to solo-preneurs, brands, and entrepreneurs to empower their sales and revenue goals using technology.
It is an online commerce platform that aims to eliminate the middleman and connect brands directly with consumers through discovery and engagement, helping consumers find what they love at the right price and time and assisting sellers in selling better.
Mason uses AI to simplify and optimize decision-making processes to help connect shoppers with the right sellers and products at the right time while taking into account various data signals.
Mason's technology has helped small e-commerce businesses increase sales and improve customer engagement through personalized and non-intrusive reminders and discounts.
No-code is a movement that simplifies complex technology, giving subject matter experts the power to create apps and run their businesses on their own terms, making it easier and faster to test new ideas and strategies.
Kaus says that future of shopping lies in personalized experiences for consumers, enabled by technology like generative AI and no code, with an emphasis on understanding the shopper on the other side.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Did you know that the number one reason customers cancel subscriptions is because they get too much product?

Tune in to this week's episode of the eCommerce Podcast where Matt is joined by Ben Fisher from Rodeo to talk about how to make your subscriptions model stand out from the rest and give your customers the best experience while retaining them for a long time. We delve deep into the main problems associated with standard subscription models and how brands can address these concerns and improve the overall subscription experience. You do not want to miss this episode!

ABOUT BEN:

Ben started his entrepreneurial journey as a kid in Maine and later worked at a tech startup during the first Dot Com boom. He co-founded CartHook - a checkout optimization platform for DTC ecommerce brands that has processed over $1 billion on behalf of merchants. He now runs Rodeo, a platform that offers personalization features to maximize customer retention and lifetime value for 8-figure DTC brands that utilize subscription-based models.

Here’s a summary of the great stuff that we cover in this show:

Ben discusses the importance of a good customer experience, specifically with subscriptions. He emphasizes that brands should consider the nuances and individual consumption patterns of their customers, and offers a solution called "on-demand" reminders that give consumers more control and eliminate the concern of getting too much or running out of a product.
Convenience is key in consumer subscriptions and figuring out the most convenient method for each individual is important for maximizing customer lifetime value. Brands can offer questionnaires or check-ins to tailor the subscription to individual preferences rather than assuming everyone needs the same subscription model. Reminder emails or texts leading up to the desired replenishment period can also be helpful in simplifying the subscription process for customers.
Ben discusses the different subscription options offered by the company, including a standard subscription, on-demand feature, and one-time purchase option. The on-demand feature allows for convenience and eliminates checkout friction while still allowing for upsells and cross sells. The segmenting of customers and addressing their reasons for canceling or skipping subscriptions also helps to retain customers and offer a better-suited program for their consumption style.
If the customer wants to delay the next purchase, they can select the snooze feature which suggests pre-filled periods of three to five days, one week, and other options to remind users that they may be running out of the product soon and would they like to order some more? However, some users can explicitly choose a date and sometimes even up to three months in advance.
Ben & Matt explore the perks of subscriptions and how to add value beyond just getting subscribers. They discuss the importance of thoughtfully designing membership programs, offering benefits like free shipping, members-only pricing, and individual subscriptions, and the risks of discounting subscriptions too much and attracting the wrong customers. The focus is on providing the best experience for each customer and creating a healthy, sustainable subscription model.
Matt talks about a a subscription he signed up for which he had forgotten about and was charged $1000 without warning. Ben explains that if the company had been proactive with their onboarding process and personalized their messaging, they may have been able to retain him as a customer. A bad experience can leave a negative impression on a customer.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Do you want to build long-term customer loyalty and a sustainable business?

Tune into today's episode of Push To Be More as our special guest, Monica Sharma-Patnekar reveals her top tips to help you do that. Learn how building customer relationships and consistently translating it into all aspects of the business can help your business stay ahead of the curve.

ABOUT MONICA:

Monica is an eCommerce brand mentor & consultant, a purpose-driven (digital) brand, marketing & strategy professional with 17 years of global experience building brands. She’s worked across diverse sectors and companies from Fortune500 to scale- & start-ups.

Here’s a summary of the great stuff that we cover in this show:

Monica emphasizes the importance of recognizing individual human beings behind the numbers in e-commerce, building long-term relationships with customers, and creating purpose-driven brands for sustainable and profitable businesses.
Getting to know your customers through deep dive customer interviews is key to understanding their core needs, wants, and desires. This understanding leads to shifts in mindset and helps businesses add value and deliver what customers really want.
Monica discusses the importance of having conversations with customers and understanding their desires, behaviors, and experiences to improve business outcomes. She also suggests recording the conversation to take notes and pick out snippets that can be used for marketing purposes.
Businesses should make an effort to talk to their customers on a regular basis to gain a deeper understanding of their needs and preferences. Monica recommends doing this on a monthly basis, involving different teams within the company to maintain consistency and stay ahead of the curve.
While customer personas based on actual customer conversations and understanding are helpful, going into too much unnecessary detail should be avoided. Instead, focusing on the core desires of the customer and avoiding building in personal assumptions is key to developing effective customer personas.
To find out the desires of customers, brands can ask for customer stories to get unique insights into what really matters to their customers and what emotional elements are involved in their decision-making process. This can help brands tailor their messages and products to better meet the needs of their customers.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Are you an entrepreneur looking to expand your business and find new suppliers?

In this episode, Sebastian Herz from Zignify joins Matt to talk all things product sourcing. Tune in to discover how to source products for your website, common mistakes to avoid while sourcing products globally and save millions of dollars on your product purchasing cost. Whether you're just starting out in eCommerce or have a business already, you won't want to miss this episode of the eCommerce Podcast .

ABOUT SEBASTIAN:

Sebastian Herz is an eCommerce expert with a wealth of experience dating back to 2014. He has successfully launched two brands that are now available in popular retail outlets such as Kaufland, Globus, Rewe and Saturn, and has sold over 500,000 products across various platforms including Amazon, Shopify and Retail. Sebastian not only helps other sellers source high-quality products, but also guides them through the process of reaching wider audiences, including TV shopping and Big Box Retail.

Here’s a summary of the great stuff that we cover in this show:

Sebastian started his career in industrial automation and decided to start his own business after 12 years of working. He started sourcing his own products in China and eventually began helping other brands with their sourcing needs through word of mouth. Zignify Global Product Sourcing has now helped thousands of sellers get their brands ready for sale.
If you are a new in ecommerce, before sourcing products for your online business, you need to decide whether you want to focus on making a profit or building a brand from the heart. You should also figure out where you want to source products from and decide whether you want to learn the process yourself or outsource it.
Sebastian explains that the bigger the niche, the more competitors you will have, while digging deeper into a smaller niche can result in higher prices but require more certifications. Finding the right place to sell your product is key, just having a website is not enough, and knowing how to attract customers is crucial.
For existing brands, Zignify helps find additional products that can be sourced, potentially from outside of China, to improve sales and reduce costs, particularly for top selling products, which can result in significant savings for a business. The focus is on quality while also increasing revenue and bottom line savings.
When sourcing products globally, it's important to contact multiple producers, compare prices, and do quality control on your samples and mass production. It's also crucial to check the background of the suppliers to ensure they are legitimate producers and not trading companies, as well as speak the local language for effective communication.
When sourcing products, common mistakes include not getting enough proposals, not checking quality control enough, and not having enough patience when sourcing outside of China where there is no Alibaba. It may take multiple attempts to contact potential suppliers, and smaller potential customers may be overlooked by suppliers who prioritize larger customers.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Are you a content creator or a business owner looking for ways to connect with your audience?

John Roman from BattlBox joins Matt in this episode of the eCommerce Podcast to share valuable insights from the tremendous success of his own business and on creating & testing content that resonates with your audience that you won't want to miss. Tune in now to discover the power of content in building strong, engaged communities.

ABOUT JOHN:

Meet John Roman - the CEO and Co-Founder of the electrifying BattlBox Group, home to three explosive brands: BattlBox, Carnivore Club, and Wanlow. With a whopping $30M eCommerce subscription portfolio, this group is all about building strong content and community - so much so that they've even landed their own Netflix show! The excitement doesn't end there, as The BattlBox Group was recently acquired in October 2021.

Here’s a summary of the great stuff that we cover in this show:

John discusses his involvement in the creation and development of BattlBox, a subscription box service for outdoor and survival gear. He initially became involved as an investor with the intention of providing business advice, but his involvement quickly grew until he eventually joined the company full-time.
BattlBox initially used YouTube influencers to build their brand on the platform, but later discovered a paying customer with a successful YouTube channel who became their full-time content creator and helped them build a community of like-minded individuals who loved their product.
The Battlbox YouTube channel and subscription box business focuses on creating content that connects with consumers by educating and entertaining them about the outdoor adventure lifestyle, fostering a community through a Facebook group exclusive to active subscribers, and emphasizing the importance of brand connection.
John suggests consistently posting short-form content and testing different types of content to find what resonates with your audience. When you find that one video or type of content that gets more views, double down on it and create variations to continue testing. Don't give up and believe in your content, even if it takes time to see success.
Content marketing is effective for top of funnel engagement but does not convert at the same rate as paid targeted traffic. However, it still provides value and allows for remarketing and segmenting to convert highly engaged fits into customers through traditional e-commerce methods. Additionally, content marketing can lead to search engine optimization through proper descriptions and hashtags on platforms like TikTok and YouTube.
John explains how their team is constantly working to keep their content fresh and meet rising expectations. They have found a helpful tool in chat GPT, which has given them ideas and even helped them come up with better questions for their content. Chat GPT is being used to leverage faster and stronger content creation, saving them hours in the process.
The key takeaway from the conversation is to diversify lead sources and not rely on a single platform or area for customers, while also doubling down on successful campaigns and overselling to capitalize on victories.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Are you struggling to make your Facebook Ads work for your business? Tune in to today's episode of the eCommerce Podcast where Marin Ištvanić from Inspire Agency joins Matt to talk about all things Facebook Ads.

In the last 12 months, Marin has spent over $30 Million on Facebook ads, and today he’s going to share some of his go-to Facebook ads strategies and learnings as well as some additional tips and tricks to help you do the same. You don't want to miss out on this one!

ABOUT MARIN:

In the past 7 years, Marin has gone from freelancer contractor to head of performance at Inspire agency. He leads a boutique agency working with a handful of selected clients while providing service for paid social. Besides the agency, he’s a partner at a few in-house brands he helped scale and exit. He’s also 2x GeekOut speaker and 1x Affiliate World Asia speaker.

Here’s a summary of the great stuff that we cover in this show:

The biggest misconception when using Facebook ads for e-commerce stores is thinking that optimizing for add-to-cart or traffic will lead to sales; the optimal conversion goal is always sales. Additionally, in order to effectively use ads, a well-established product market fit and proven offer and funnel are necessary.
Maximizing the efficiency of Facebook ads for your e-commerce store comes down to focusing on a proven market with a good offer, using psychological and marketing tricks in your advertising, and prioritizing your creative, messaging, and targeting based on different levels of sophistication and awareness in your funnel.
A unique identifier in Facebook ads creative needs to provide tangible benefits such as saving time, money, or improving effectiveness compared to competitors.
To find people who could create user-generated content (UGC) for your business's Facebook ads, you can reach out to creative agencies or search for UGC creators on Instagram or Twitter. The cost of UGC creation ranges from gifting a free product to $5k per video, but it depends on your strategy for using the content in your ads.
According to Marin, the best way to stay up to date with the latest trends in Facebook advertising for e-commerce and media buying in the D2C space is to join the Twitter D2C community where people are constantly sharing and providing value. He highly recommends being on Twitter for those seeking to grow their store and connect with other professionals.
Choosing a Facebook ads agency requires looking for proof of competence, specific deliverables, communication, and a good bedding in period of a few weeks. It's also important for the client to have a pro market fit and spend at least 1K per day on Facebook ads. Transparency and a comprehensive plan are crucial for success.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Have you ever wondered why subscription businesses like HelloFresh and Netflix are so successful and why should you consider having a subscription model for your ecommerce business?

Tune in to this episode of the eCommerce Podcast as Chris George from Subsummit uncovers the secrets of businesses that have nailed customer satisfaction through subscription models and how you can use subscriptions to take your ecommerce business to the next level!

ABOUT CHRIS:

Chris George, the unstoppable serial entrepreneur who has successfully launched and managed seven businesses and sold two is the mastermind behind the wildly popular Gentleman's Box and hosts The Subscription Podcast - available on all podcasts channel. Chris regularly supports emerging brands by investing in and mentoring individuals and companies that lead with purpose over profit. Also the co-founder + CEO on Subsummit.

Here’s a summary of the great stuff that we cover in this show:

Subscriptions are becoming increasingly popular because they provide convenience and allow customers to use things as they want, which is what the next generation is looking for in a shopping experience. This trend is causing more and more e-commerce brands to adopt subscription models.
To differentiate from companies like Amazon, e-commerce businesses should consider providing an exclusive product or building a relationship with the consumer through subscriptions that consistently provide value and result in predictable income and higher valuations.
Subscriptions have a high upfront cost for customer acquisition, but the lifetime value of a subscriber can be significant if they stay on for an average amount of time. Brands with successful subscription models aim to build a habit within their consumer, and those that do can see customers staying on for years.
Target the right customers and understand their profile to offer something of value in a crowded subscription market. Despite competition from big names like Netflix, marketers can provide more value by targeting individuals' passions and needs.
Chris believes that a beauty company starting today should prioritize building a subscription model first as it offers a low-cost marketing tool and higher customer value compared to one-off purchases. Subscription can work alongside traditional e-commerce, but Chris recommends being subscription-only.
Subsummit is the world's largest event for all consumer subscriptions, focusing on helping entrepreneurs and subscription-based businesses build better subscription-based companies, with a huge expo hall, multiple track rooms, and speakers ranging from NBA to Time Magazine. The event covers everything from how to start and grow a subscription business to retaining customers and international expansion.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Eric Melchor from Optimonk joins Matt Edmundson in this episode to share his insights on website personalization and how to make the most of it to improve customer experience and increase sales!

ABOUT ERIC

Eric Melchor is a personalization geek, mediocre tennis player, and Texas expat living in Romania. His background is in identifying ways to increase customer lifetime value through video and web personalization as well as partnership marketing. In addition to being the personalization ambassador for OptiMonk, he also hosts a podcast called Innovators Can Laugh where he learns from innovative startups in the European tech scene.

Here’s a summary of the great stuff that we cover in this show:* Eric started out with Bonjoro, a company that segmented videos into industry categories. With Optimonk, he created a system that personalized the experience for each user thus improving the overall experience for global visitors. * Personalization can be a powerful tool for website owners, increasing conversion rates and engagement. One way to personalize the user experience is to use a conversational pop-up that asks questions about the visitor's preferences. This allows you to segment your visitors and serve them content that they are interested in, which can lead to increased sales. * Optimonk seeks to create micro engagements on websites in order to increase customer value optimization. These micro engagements can take the form of providing relevant content based on a user's individual behavior or preferences, or simply engaging with them in a friendly way. * If you are running a small e-commerce store, try to save abandoned carts and offer discounts to encourage people to return. Using a nano bar at the bottom of your website to collect emails and tying the headline on your landing page to the ad copy of your Facebook ads and Google paid media ads are some great strategies to increase sales. * Other quick wins for personalization include messages for returning visitors and images of a visitor's home country flag with a welcome message.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Amazon is always changing and evolving their platform, so it can be hard to keep up with what's going on. But don't worry because we have you covered!

Jon Tilley from ZonGuru joins Matt Edmundson in this episode to talk all about what Amazon is doing and what Amazon sellers need to know.

ABOUT JON

Jon Tilley is a successful entrepreneur & Amazon thought leader. After 15 years working as an account director & strategist for some of the top global digital agencies, Jon started his Amazon journey in 2014 launching multiple successful private label brands, and soon after launching ZonGuru, an all-in-one software toolset for Amazon Private Label Sellers.

ZonGuru continues to launch tools ahead of the market, and use data driven techniques to help its customers create and run successful Private Label businesses on Amazon.

Here’s a summary of the great stuff that we cover in this show:* ZonGuru has evolved to cater to new customer types, including enterprise brands and agencies that manage Amazon brands for their clients. It is focused on efficiency, quality, and scalability, which resonates with experts in the field. The company is doing more outbound marketing and sitting down for demos with potential customers. Private label sellers are still a massive part of their audience. * Jon believes that there are still amazing opportunities for small-scale businesses on Amazon, both in the US and internationally. To be successful, entrepreneurs need to be dialed-in to data and understand how to use it properly. They also need a good launch strategy and processes in place to prevent them from going out of stock. It is important to note that competition from bigger brands with deep pockets is fierce, so choosing the right market is key. * Jon talks about their Global Niche Analysis Report, which helps to assess a niche market. He says that it is possible to look at successful markets in the US and bring them to international markets. It is also possible to look at saturated markets in the US and see if there are opportunities there. * Most brands now have an Amazon division focused on pushing their products out onto the e-commerce platform. Google is favored by Amazon because they understand that there is money to be made off of sponsored ads. However, smaller players can still compete by driving traffic from other platforms to their storefronts. * Matt and Jon discuss the opportunity for Shopify agencies to become Amazon specialists. While there is potential in this area, businesses need to be careful not to spread themselves too thin. Jon has created an accreditation course for agencies which covers operational aspects of running an Amazon business.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Are you struggling to find ways to increase the revenue for your E-commerce business?

Join us for this episode of the eCommerce Podcast where the entrepreneur's best friend, Greg Writer shares his tips and tricks to increase your AOV, create upsells and cross-sells, and leverage discounts and promotions to drive more sales. Get the tips you need to maximize your profits and take your business to the next level.

ABOUT GREG

Greg Writer is known as the go-to guy for entrepreneurs who need advice. He's been around the block for over 35 years, doing everything from corporate finance to sales and marketing. Greg's made big bucks in eCommerce, using the same strategies he shares in his seminars and keynotes. Nowadays, he's running the show at Launch Cart, a SaaS eCommerce platform that he founded himself.

Here’s a summary of the great stuff that we cover in this show:* Greg has been helping entrepreneurs and inventors for 40 years, and is known as the "entrepreneur's best friend" due to his extensive experience in investing and raising capital for companies, as well as the wisdom he has gained from both successes and failures. * Matt and Greg discussed the founding of Launch Cart, an e-commerce platform designed to help entrepreneurs and celebrities monetize their businesses and build wealth through asset protection and brand equity. * Greg shares about his vision of building a platform that includes a drop shipping marketplace (Source and Sell Marketplace) and banking as a service with blockchain to help entrepreneurs run their businesses more efficiently. * Greg highlights strategies to increase Average Order Value (AOV) for e-commerce stores, such as adding images, trust seals, countdown timers and scarcity timers to the checkout page, offering order bumps on the checkout page with digital downloads or discounts for buying multiple items, and offering more of the same item that customers are already ordering. * The use of upsells and down sells to increase customer orders and maximize profits, with the potential to convert 10-30% of customers post checkout. * Greg talks about the importance of split-testing and optimizing the customer journey, and the importance of incorporating emotion into product marketing in order to make a lasting impression. * How the use of reviews, video recordings, postcards, and emotional storytelling can help increase average order value when selling products online.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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If you're wondering how you to market your business with Google and YouTube Ads and start generating some leads and sales for your business, you don't want to miss this episode.

Brett Curry from OMG Commerce joins Matt in this episode to talk about some of the latest trends in Google and YouTube Advertising so you can get the most out of your campaigns.

ABOUT BRETT

Brett is a seasoned entrepreneur, digital marketer and podcast host. He leads an 8-Figure ad agency of Google, YouTube and Amazon marketing rockstars. Brett is also the father of 8 children, and a basketball coach.

Here’s a summary of the great stuff that we cover in this show:* YouTube has 2 billion active monthly users, making it a great platform for e-commerce entrepreneurs. There is a perceived barrier to entry when it comes to testing on YouTube, as people don't know how to go about doing so. * Creative is important on YouTube, as the video needs to be interesting enough to get someone to click. * YouTube is a good platform for both demand generation and capture. Remarketing to already existing customers is also an effective strategy on YouTube. * On YouTube, videos as short as 30 seconds can be used for awareness, while longer form videos such as one to three minutes are better for conversions. * Videos over 3 minutes long may incur a cost from YouTube, yet they could still be effective if they convert well. * When it comes to ROAS, Google is typically higher due to being closer to the purchase than YouTube. However, it's important to remember that YouTube feeds other campaigns and its role should not be overlooked. * Once a user clicks on your ad and is taken to your landing page, they need to feel like they are in the right place, with a headline that is congruent to what was seen in the video. * Additionally, there should be more selling on the landing page, outlining benefits and features as well as video and social proof. * Brett recommends building out a strong bottom of the funnel with search, shopping, and remarketing on the Google side first. * Start testing a lander with Facebook before moving to YouTube with a minimum budget of $5-10K per month. A customer acquisition cost of $50-100 should be anticipated for direct conversions. * Google Performance Max is a single campaign channel that encompasses all Google channels such as search, shopping, display, discovery, YouTube, and Maps. It replaces Smart Shopping for eCommerce brands and encourages advertisers to focus more on creative like images, product listings, and optimized videos.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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The merger and acquisition landscape is constantly evolving and it can be tough to keep up with all the changes. Whether you're thinking of selling or buying a company, you need to pay attention to these changes because they could impact you in a big way.

Ben Leonard from Ecom Brokers joins Matt in this episode to talk about the big changes that have taken place in the M&A landscape and what business owners must do to build their brands.

ABOUT BEN

Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after three years; the business holy grail!

Naturally, people started to ask him for help in selling their business and thus, Ecom Brokers was born. Ben has been a previous guest on the show talking about how to scale and sell your own Ecommerce business.

Here’s a summary of the great stuff that we cover in this show: 2022 has been a difficult year for small business owners. Costs have been rising and sales has been falling. More and more people are getting into entrepreneurship and it’s not just more competitors but the competition is better. So as a business owner, you have to think about the long-term and build more of a sustainable brand. * The risk appetite of most buyers has dropped. So that means it's not a seller's market anymore. There have been fewer deals and the deals that have been done have been done at lower-than-expected prices compared to last year. The multiples have gone down. So, the value of businesses has dropped, particularly for a weak brand. * ECOM Brokers* was founded to help E-commerce business owners plan and execute their exit and to improve not only the experience of the seller but the buyer as well. For some businesses, it means selling very soon and for others, it means working together for a year or two to get ready to sell their business for a deal that is appropriate for them and that matches their goals.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Are you struggling to find new and effective ways to grow your business? Look no further than email marketing! In this episode, our expert guest, Tom Kulzer, shares the most valuable email marketing strategies to help you attract new customers, engage with your audience, and drive growth for your business. Tune in and get ready to learn how to use email marketing to take your business to the next level!

ABOUT TOM

Tom Kulzer is the founder and CEO at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 24-year history, Tom has nurtured AWeber from a small start-up to a robust organization, that has enabled over 1 million customers to grow their businesses, all without public or venture funding.

Here’s a summary of the great stuff that we cover in this show:* AWeber is an email marketing platform that enables small businesses around the world to be able to send communications out to the people that requested them. They are the automation behind communicating with your subscribers. * Email has remained one of the top investments for businesses from a return-on-investment standpoint through the years. When done right, it is highly profitable, allowing you to connect with your users in ways that you just can't do across social and other platforms. * Another major benefit of email is that you own your audience. Email is more transferable, more ownable, has longer term economics and email subscribers are worth far more than Facebook or Twitter followers.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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AI is changing the world as we know it and generative AI is leading the change. Max Sinclair from Ecomtent joins Matt in today's episode to talk about the amazing possibilities of Generative AI and sheds light on the most popular Generative AI system right now, ChatGPT.

ABOUT MAX

Max is CEO and Founder of Ecomtent, who are revolutionising how E-commerce sellers create content with Generative AI. Prior to founding Ecomtent, Max spent 6 years at Amazon. Here he worked on the launch of Amazon Business in the UK, the country launch of Amazon.sg in Singapore, and the launch of Amazon Grocery across the EU. Throughout this time, Max worked directly with 100s of sellers of all sizes across many categories, and saw the pain of creating content for Ecommerce first hand.

Here’s a summary of the great stuff that we cover in this show:* Generative AI is a new wave of Artificial Intelligence that can produce entirely new content such as images, videos, texts and code. It differs from deterministic AI which uses data sets to answer questions or classify objects. Max started Ecomtent to use this technology for e-commerce sellers in order to help them create content more efficiently. * ChatGPT uses something called Generative Adversarial Network which consists of two networks: a generator and discriminator. Although useful, Chat GPT should be used cautiously as it only generates text sounding correct but not necessarily accurate. * Matt and Max discuss the implications of AI on creation. They explore how chat GPT can be used to write a book with a single prompt, as well as its potential applications in other industries such as law. Max stated that while it is terrifying, technological advances have been beneficial for humanity throughout history and should not be feared. * Ecomtent is creating product images and lifestyle images using generative AI. The ambition is to create optimized descriptions, bullet points and A+ content as well as lifestyle imagery that would not be generated again exactly the same if given the same prompt multiple times over. * Max explained their vision statement, which is "unimaginable creativity" with limitless personalization. He added that generative AI can create code as well, which will lead to a future where people just have to say “build me a website” and the AI will do so smartly with all permutations taken into account. * Max suggests that new e-commerce persons use chat GPT to analyze reviews on competitors and understand customer preferences. Secondly, Max suggests generating a list of 100 search phrases/keywords related to the product as well as optimizing bids on Amazon or Google based on that list. * Max has used Chat GPT to discover a unique writing style. He recommends using this technique when creating blog posts, making them more entertaining and engaging. Natural language translation is another application of Chat GPT as it understands the key themes and concepts in order to create new phrases and synonyms for other languages.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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In this episode, Christian Simovic joins Matt to show you how to create a frothing at the mouth email using nothing but plain-text emails. A lot of people think that you need fancy software or HTML coding skills to create an effective email campaign, but that's not true. You can get great results with simple text-based emails if you know what you're doing.

ABOUT CHRISTIAN

Christian Simovic is a plain-text email marketing specialist. He prescribes daily emails for his clients, and sends out daily email marketing tips via his email list. His clients have ranged from small organic skincare brands to reality TV stars.

Here’s a summary of the great stuff that we cover in this show: Copywriting is applying the fundamentals of salesmanship and understanding the psychology of why we buy and then applying that to the written word. From a psychological point of view, a plain text email is a much better approach because it helps build a personal one on one connection. Also, from an email deliverability standpoint, if you have images and newsletter kind of themes, they are likely to end up in the promotions tab, or worse the spam tab. * When writing daily emails, you can't just be pure sales. If you're writing fun, informational, and more importantly, entertaining content that segue into a product, you really can't go wrong with daily emailing. Just plain text emails, they could be various lengths - short question, 300 to 500, some 500 to1000 words depending on the kind of content you're sending out, that resonates with your audience and engages them. * The PAS* (Problem, Agitate, Solution) approach is great for writing plain text long form marketing emails. If you spend all of your time knowing everything about your market, the problems, their pains, what they want, their slang, their little jokes, then writing daily emails or just writing emails in general becomes very easy because you understand your audience and what they want to talk about.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Have you ever wondered why some websites seem to skyrocket up the rankings while others struggle to stay on the first page? It's not just about tricks and manipulation — optimizing for SEO requires a deep understanding of how to build better websites that offer an unforgettable user experience.

Kevin Wiles joins Matt Edmundson in this Episode to talk about all things SEO.

ABOUT Kevin

Kevin is a passionate technical SEO lead with a career history of working with big household names across New Zealand & United Kingdom.

Here’s a summary of the great stuff that we cover in this show:* SEO is not a dark art. It is just a methodical approach to understanding how Google works and what guidelines they give. It has been mis-sold in the past by statements that are not factually correct or slightly tweaked to push an agenda. * It is much tougher to compete at a national level for things like car parts or mot against bigger brands, but where you can win as a smaller brand is understanding what that search actually returns. * Creating less content that is well researched and comprehensive will be more effective than lots of low quality content. This is because people are looking for authoritative sources of information that can provide detail and answer all their questions in one go. * From an SEO point of view, some strategy points to consider hitting are: understanding what is on the PDPs (Product Display Pages), making sure there is enough detail, and to go after supporting content. A missed opportunity that many people face when it comes to product page SEO is not thinking about longer tail keywords that have lower search volume but would return a product that the user is more likely to buy.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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What if you could reduce shopping cart abandonment and increase sales? Learn the secrets of AI and consumer behavior to boost your online sales in this new episode with our guest Valon Xhafa on How AI and Consumer Behavior Can Reduce Shopping Cart Abandonment!

ABOUT VALON

Valon previously worked as an AI scientist at Google and at other research institutes, developing sophisticated AI techniques and algorithms. Valon is always looking for innovative methods to use artificial intelligence to improve the online shopping experience at Behamics.

Here’s a summary of the great stuff that we cover in this show: Shopping cart abandonment* is when a consumer visits your shop, adds products to the cart but leaves without purchasing the products. This is a major concern for eCommerce business owners because statistically 70% of consumers who added something to the cart, abandon it. * There are several external and internal factors to cart abandonments. At Behamics, Valon and his team mainly focus on internal factors because these are factors that one can actually impact and improve to prevent cart abandonments. Internal factors comprise of Behavioral & Technical issues. * AI not only predicts whether the consumer will abandon the cart but can explain why they choose to abandon the cart. * If a consumer leaves the website without making a purchase, it will cost the business more money to try and bring them back through emails etc. It is far more cost-effective to interact with the consumer while they are on the site and to be able to intervene and prevent things before they happen.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Get creative with your brand's advertising! In this episode Colby Flood shares his insight on how to develop an innovative and effective marketing strategy. Discover the tips and tricks for designing creative ad campaigns that will get your message across to the right audience.

ABOUT COLBY

Colby founded Brighter Click in 2019 to create an education-first agency that focuses on performance and proactive communication led by education. Hired the first team member in 2020 and saw 300% growth in the next 12 months. By 2022 they managed over $20 million ad spend for their client and the agency has 7 full-time employees. Brighter Click helps eCommerce companies 2-3x their current Facebook marketing performance. The only agency that leads all communications through education.

Here’s a summary of the great stuff that we cover in this show:* The three levels to Creative Strategy – CMO, Graphic Design, and Research. CMO is the person that is setting the USP, the buyer personas, the messaging that goes across all channels. The next level is the actual graphic design work where you would look at the brand guidelines, making sure you fully understand the USP. And see how you can match your brand voice/identity to different levels of the funnel. And then start doing research on the brand and also your competitors. * Colby says, “A creative is what people are seeing for the ads. So that could be influencer content, that could be graphics, video production, or even PR to put into your actual ads. Whatever is going in that 1080 by 1080 or 9 by 16 square for people to look at. I would say put 10% of your budget focused on that.” * Brighter Click is an agency that is focused on creative strategy. They work with clients to provide paid media strategy and production as well as paid ad management.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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With so much information easily accessible, it can be tough to decipher what will help you improve your eCommerce Business. When first starting out in eCommerce, it's not easy to determine where to begin with everything that's available; as a result, many entrepreneurs never get their business off the ground.

And if you're like me and have been at this for a while, we run the risk of using methods from last year that are now outdated while our competition grows utilising new innovations.

💡 - enter eCommerce cycles

eCommerce Cycles are a way of looking at eCommerce that takes into account the ever-changing nature of the industry.

By understanding the different stages that eCommerce goes through, you can better adapt your business to suit the current trends and stay ahead of the competition.

Join me in this Live Event training to learn how you can use eCommerce cycles to propel your business growth in this rapidly changing industry.

During the webinar, we’ll cover:

⚡️ What are eCommerce cycles

⚡️ How they can help your business to GROW by adapting your business to suit the current trends.

⚡️ How to understand what YOUR customers want and need

⚡️ How to use eCommerce cycles to DELIVER what matters most to your customers

⚡️ How to get ahead of your competition by using tried and tested techniques

Expect lots of takeaway tips and tricks that are easy to implement and can achieve the best results.

Links from the event:

Matt Edmundson - www.mattedmundson.com

Aurion Digital - www.aurion.digital

ecommerce Cohort - www.ecommercecohort.com

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Attention all business owners! Are you looking to increase customer retention? Look no further because we've got the ultimate guide to help you unlock the potential of your business. Learn how to maximize customer satisfaction and get the most out of your customer relationships with Brandon Amoroso!

ABOUT BRANDON

Brandon is the founder and CEO of Electriq, a DRINKS company that scales brands with profitable e-commerce models built from innovative proprietary methods. Powered by the freedom and individuality of the Gen Z mindset, Electriq has fueled over 35 in-house specialists in a range of growth-focused strategies, including email/SMS marketing, SEO/content marketing, paid acquisition, and web design/development.

Here’s a summary of the great stuff that we cover in this show:* Having sold his ecommerce agency to drinks.com, Brandon shares his experience of transitioning from CEO to working within a larger organization. What started as an accidental involvement in customer retention turned into a focus for the entire company; they stopped doing anything related to paid acquisition in 2021. * Brands need to start with the basics when building a retention program and not try to do everything all at once. Brandon talks about how Klaviyo can help brands segment their data more granularly. * Ecommerce entrepreneurs should focus on customer retention by utilizing email and SMS flows. Subscription programs can be beneficial for long-term customers, but it is important to offer a try-before-you-subscribe option. * SMS marketing is a different and more personal communication channel than email and even has an outsized return compared to email. To get started, brands can create a segment of their best customers in Klaviyo and invite them to a VIP SMS subscriber list. Text messages that work well are authentic, fun, cheeky, and have personality from the brand.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Are you ready to discover the incredible power of augmented reality marketing for ecommerce? The future is here – find out the amazing benefits of utilizing AR technology for your business today with guest Rich Watson.

ABOUT RICH

Rich Watson is a strong force in Augmented Reality Marketing and one of the leading voices behind it. He has spoken all over the world about the future of eCommerce and how it will be brought into Web 3.0.

Rich has over 8 years of Facebook ad media buying experience, and he is an avid believer in the potential of Non-Fungible Tokens (not pictures of monkeys but the technology behind it) and the metaverse.

Here’s a summary of the great stuff that we cover in this show:* Augmented Reality (AR) can be defined as upgrading your immediate surroundings with digital assets. AR is something that comes in front of you overlaying the environment that you’re already in. Whereas, virtual reality (VR) is essentially an entire environment that you're stepping into. * The importance of understanding the connection between AR and what the technology is key to businesses build a relationship with their customers, retain them and attain a better marketing performance. * Augmented Hype helps brands and agencies leverage AR for their marketing by focusing on what their main bottlenecks are, and then creating a bespoke AR experience to harness their goals and objectives.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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eCommerce is growing rapidly, but it's also one of the most challenging businesses to be in. In this episode Eric Youngstrom joins Matt to talk about why eCommerce is so challenging and how we can make it work for us.

ABOUT ERIC

Eric is the founder and CEO of Onramp Funds, a purpose-built financing platform for e-commerce brands. In less than two years, since its founding, Eric and the On-Ramp team have raised over $40 million in seed funding and have helped dozens of e-commerce SMBs get off the ground.

Here’s a summary of the great stuff that we cover in this show:* Every small business merchant is faced with a challenge when it comes to having the necessary capital to order that next round of inventory or their credit card has maxed out. They can't run an ad on Google to drive that next sale to their Shopify store. And just struggles to keep the wheels turning. * E-commerce currently makes up 16-17% of retail and is expected to continue to grow. There is regional differentiation in e-commerce adoption, with the UK being 2-3 times that of the US. The key difference is geography - it is easier to ship within a smaller area. Omni-channel retailers are becoming more prevalent, but digital only retailers can still be successful. * The golden rule of business is to treat the customer how you would want to be treated in that same situation. A lot of e-commerce businesses fail because they treat their customers like just another number rather than a real person. Instead focus on doing things that create loyalty from customers and builds your brand. * eCommerce and mitigating inflation in the current economic environment. * The importance of knowing the fundamentals of your business' finances.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Growth driven advertising is a phrase we often hear but what exactly is it? How can it help your business? And more importantly, how do you get started? Ryan Flannagan joins Matt in this episode to show us how to use growth driven advertising on Amazon to grow our businesses.

ABOUT RYAN

Ryan Flannagan is the CEO at Nuanced Media. He has spent more than 15 years in eCommerce, multichannel digital marketing, and third party marketing places. He's worked with hundreds of companies to establish best practices, focusing on the 20% that produces 80% of the revenue, the Pareto principle.

Ryan is a passionate thought leader in the eCommerce industry. He has been interviewed and quoted by Buzz Feed, Modern Retail as well as many other news outlets. He is a professional speaker, blogger and has contributed articles to 20+ 3rd party publications.

Here’s a summary of the great stuff that we cover in this show:

Selling your product on Amazon is not what it used to be five years ago. It’s getting more and more competitive on a weekly basis. We're seeing more aggressive ad spend and a maturation of the market. Essentially the old method of just managing pay per click and not looking at data or segments etc. is just not enough anymore.
The Pareto principle applies to Amazon as well. And sometimes it could be like 2% of your catalog is making 98% of your revenue. Therefore, it becomes essential to focus your efforts on those revenue making SKUs or ASINs so as not to lose the competitive advantage. If you have a product that's doing over $10,000 to $20,000 of sales for your website, it's probably time to really start looking at it.
Nuanced Media is a boutique agency that won't work with you unless they can win for you. They are about more value driven based and helping people be successful on the Amazon platform. Ryan and his team use several different software suites to test, review, launch, build out, including keyword tracking and a variety of things to help you achieve growth driven advertising on Amazon.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Do you want to create a magical customer service experience for your clients? In this episode, Vance Morris joins Matt to share his seven keys to turning your customer service into an amazing experience for your customers.

ABOUT VANCE

Vance Morris is the Service & Marketing Strategist at Deliver Service Now Institute. He is a former Birth Control Factory Security Guard turned Disney Leader, turned Bankrupt Out of Work Executive, turned Carpet Cleaner, turned Successful Entrepreneur.

Here’s a summary of the great stuff that we cover in this show:

Deliver ServiceNow Institute is all about creating experiences for clients. They use the term “Disnify”, which is creating experiences out of the mundane. Every business has tons of things that are mundane that they need to do day in and day out to keep the business running. Disney has just created experiences out of each one of those touchpoints and so can you!
Vance has come up with 7 Magic Keys to Disnifying your customer service. They are namely, creating the wow experience, focussing on the details, the employee experience, your service standards, the environment that you have your employees working in, the process and the magic of bringing it all together.
Vance believes that with a little bit of care and thought, any business can create Wow experiences for their clients. Taking inspiration from some of the principles he learnt from his time at Disney, like anticipatory service, linertainment etc. he developed his 7 keys to Disnify your Customer Service. He says, if he can implement Disney style service in a carpet cleaning service, anyone can!

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Offering productized services is a great way to make money while keeping your clients happy.

In this episode, Rick West joins Matt and explains what productized services are and why you should offer them to your clients. You'll learn how productized services can help you streamline your business, provide better customer service, and make more money.

ABOUT RICK

Rick West is the CEO and Founder of Field Agent. Field Agent connects brands, retailers, and agencies with customers across the country and around the world to help you win at retail. His platform harnesses smartphones across the country, bridging the gap between you and your customers.

Here’s a summary of the great stuff that we cover in this show:

If you're a B2B provider of services, there's no way that you can put your services on Amazon or Shopify. So, Rick and his team developed Plum, the first B2B marketplace with a cart where you can click, answer a couple of questions and go to a cart and check out with a cart just like you would Amazon or any type of retail, B2B engagement and buy their services.
The barriers to any B2B services provider in productizing their services are usually time and tech resources. Rick’s team comes alongside and helps them by doing the tech lifting and concept lifting to create products and gives them a place to place these products, which is plum shop.
A checklist is a great tool to productize something even without the technology and what marks the difference between a great and mediocre sales call.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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A lot of people think that they need to massively increase the price of their product in order to make it more valuable, but that's not always true. There are a lot of ways that you can manipulate the perception of your product to make it more appealing and increase sales.

Norm Farrar, the host of the popular Amazon podcast, Lunch with Norm, joins Matt in this episode to unpack whether perceived value can really be increased significantly or is it just an American Hype?

ABOUT NORM

Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and is the host of the podcast Lunch With Norm, a Live Interactive Podcast For All Entrepreneurs

Throughout his career, Norm has sold over 100 million dollars in sales between his own products and services and the opportunities he has brokered for clients. Today, in addition to running a diverse catalog of companies including AMZ Club and PRReach (The world’s first video press release company), and he focuses on guiding individual sellers, brands, and manufacturers to worldwide dominance on Amazon, Amazon Podcast, and top-earning sales sites.

Here’s a summary of the great stuff that we cover in this show:

Perceived Value is the customers' evaluation of the merits of a product or service, and its ability to meet their needs and expectations, especially in comparison with its peers. It is the overall customer experience from the second that they're typing what they're looking for into a search field.
With any business venture, you need to have the resilience and become the authority figure to really succeed and grow. But you also need to build your brand’s perceived value so that people want to keep coming back to your brand and your products.
It begins with competitor research and finding out what you can do to make your product stand out and what makes your product more value adding for the customer every single time and just doing it consistently.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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Many are turning to Amazon as a way to start and grow their business because (when done correctly) it can be a really lucrative set up. But is Amazon the right platform for your business? Adam Shaffer breaks it down to help you make the decision.

ABOUT ADAM

Adam Shaffer is a technology pioneer. He has found success helping Amazon sellers through his company’s proprietary technology, services, and distribution platform. Ultimately, this has helped clients navigate the most complex waters of the largest E-commerce site in the world. Adam is also a pioneer in direct marketing and digital ecommerce of technology products and solutions to both consumer and commercial markets.

When he’s not working, you’ll find him spending time with his wife and daughters.

Here’s a summary of the great stuff that we cover in this show:

Amazon is by far the biggest marketplace with $620 billion of merchandise getting sold in the US per year. For brands, in many cases, it's by far their number one channel. It's evolved quickly over the years and continues to. And so, you need to be really good at everything on Amazon, if you want to succeed, because the rules do change from time to time.
Another key aspect to success on Amazon is Inventory Management. You need to always be shifting product up to Amazon and don't run out of stock. You definitely don't want to be overstocked. Nobody wants to have too much inventory and not turning it enough. But if you work your heart out with competitors to get somewhere on the ranking, you don't want to be out of stock on your product and all of a sudden lose all that ground.
Phelps United is a third-party seller and an eCommerce brand accelerator. They help brands navigate and grow on the very complicated, but potentially lucrative channel, which is the Amazon channel and other marketplaces. They help brands with their Amazon strategy by doing a quick analysis of the marketplace and work on making sure that the content is just awesome and tells a great story.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

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The creator economy is booming, and there are plenty of opportunities for those who know how to join in. In this episode, Tomer Hen joins Matt to talk about the creator economy and the best practices for successfully launching a personal consumer brand. TOMER HEN Tomer Hen is a serial entrepreneur with over a decade of experience in the Digital Marketing industry. During this time, he founded the first mobile marketing school in Israel, created the first Israeli Mobile Marketing Summit, and has spearheaded notable campaigns with leading fortune 500 brands, including Amazon, Audible, and Mastercard. Backed by his expertise and a growing portfolio, Tomer was recognized as one of Forbes’s 30 promising entrepreneurs under 30. In 2011, Tomer founded MobCo Media, a user-acquisition and performance-driven intelligence company. With over 500 campaigns in more than 160 countries, MobCo has cemented its position as a front-runner in the ad tech space. Here’s a summary of the great stuff that we cover in this show: Today, the world is becoming more and more authentic, and people are looking for authenticity. We have an interesting mix of technology and the internet. And self-expression and authenticity are the keys to unlocking this Creator Economy. The most successful creators are those who are themselves. There’s a huge difference between selling a product and building a brand. People choose to go after a brand because they believe in what that brand stands for and that it serves them in a unique way and makes them feel special and cared for. Creator Economy is about finding a community you want to serve and building a brand around them and not vice versa. It is not about making money. People are very sensitive about why you do what you do. And when you realise it's all about who you serve, and not what you sell, then that's the main advantage for your brand.

For complete show notes, transcript and links to our guest, check out our website: https://my.captivate.fm/www.ecommerce-podcast.com (www.ecommerce-podcast.com).

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Hiring is one of the biggest challenges when it comes to scaling your business. Without talented people in place, hiring efficiently and finding top-notch talent proves challenging--to say nothing about what happens if they don't get along or have different skill sets that prevent them from working well together! In this episode we'll be talking with Yoni Kozminksi who can help you avoid these pitfalls by sharing his insight, processes and systems to find the right talent for your business. ABOUT YONI Yoni Kozminski is an entrepreneur and business consultant with over two decades of experience in scaling businesses. Over the years, he has helped develop digital strategies for some of the world's biggest brands, including Mercedez-Benz, Mastercard, Sony, Medtronic Diabetes, Mondelez International, and more. His experiences eventually led to the creation of Escala and MultiplyMii - two companies that help businesses achieve massive growth. Besides being an awesome entrepreneur, Yoni is also a seasoned podcaster! His 'Successful Scales' Podcast is centred on questions related to growing, selling, acquiring, and scaling a business and what comes with it. If you're looking to take your business to the next level - you don't want to miss out on his wisdom! Here’s a summary of the great stuff that we cover in this show: To build a business that stands the test of time, you have to invest in your culture and delegate accountability to your people instead of tasks. One of the number one mistakes that people make when building processes is they take a bottom-up approach, but it’s looking on the high level and understanding how everything integrates inside of your business that will help you succeed in building out an effective process. As soon as you get to the level where you start to feel stretched, that's when you should start enacting some of these processes, but you want to actually get to them sooner rather than later. Starting with a Word doc or an Excel spreadsheet and simply defining everything might be a great place to start. You want to build more time in your day so that you can focus on the things that are going to have the most impact in your business and in your life. When you look to build systems in your business, you must first consider where you are investing your time and then understand where you can give ownership and accountability. The perfect system is one that brings perfect harmony between people, process, and technology.

Enjoying listening to our conversation about scaling your business with talent :-)For complete show notes, transcript and links to our guest, check out our website: https://my.captivate.fm/www.ecommerce-podcast.com (www.ecommerce-podcast.com).

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Black Friday is coming up and a lot of people are wondering what the best way to take advantage of the sales is. This bonus episode is going to answer all your questions about Black Friday so you can be fully prepared. ABOUT CHLOE Chloë Thomas is a globally recognised eCommerce marketing problem solver. Author of several bestselling books, keynote speaker, and host of both the award-winning eCommerce MasterPlan Podcast, AND Keep Optimising Podcast. Here’s a summary of the great stuff that we cover in this show: There's a movement against the big blanket discounts that only last for 24 hours and things like this. Everyone now feels like they have permission to create the promotion that works for them. And then the second side of it is, as an industry we have got much savvier at organizing the operations side of it - changing the postage methods, changing the messaging on speed of delivery, working with our couriers, our 3PLs, our own inhouse warehouses - to be ready and to manage that bump when it comes. Black Friday doesn't have to be for everyone. If you've got good reason not to do it, don't do it. A good reason could be that it doesn't fit with your brand or it doesn't fit with your sales model or that you only have limited stock. There is a big customer intention to spend money on that day, whether you run an offer or not. So you will probably see a sales uplift even if you don't do anything. Use social proof to build and retain customer loyalty. Social proof comes in so many different flavors. You've got the overall score of the site; you've got actual quotes from actual customers to put in places. You can also take some control over what appears on the homepage and what is on your emails by including place that you've been featured or where you've been quotes. Tell your story too - how long you've been around, how many orders you've shipped, how many happy customers you've had. Reveal the humanity behind the business.

For complete show notes, transcript and links to our guest, check out our website: https://my.captivate.fm/www.ecommerce-podcast.com (www.ecommerce-podcast.com).

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Running a business that relies on delivering products from warehouse to customer can be daunting, especially when your company is growing quickly. In this week’s episode Harry Drajpuch talks about ways to build a scalable fulfilment infrastructure and avoid the common pitfalls. ABOUT HARRY Harry Drajpuch is the CEO of Amware Fulfilment. He's a 30+ year logistics industry executive with a breadth of experience in executive management. In his previous role as COO of Amware Logistics, he was responsible for technology and the performance of eight nationwide fulfilment centers. Prior to that, Drajpuch was President and CEO of Weber Logistics, where he had full P&L responsibility for 15 distribution centers and a large regional truckload fleet. He also served as COO at third-party logistics provider Kane Is Able. When he's not shaking things up in the boardroom, Harry will be likely off flying his plane - he’s an instrument rated pilot too! Here’s a summary of the great stuff that we cover in this show: The eCommerce industry has changed drastically over the years. It’s a volatile industry and as an eCommerce entrepreneur, you have to adapt to the customer’s growing expectations in terms of speed of delivery, quality of service, product customisations/personalisations, etc. The ability to adapt with the changing demands of the customer will help you differentiate yourself in the marketplace and stand out from the crowd. The pathway to success begins with the right people. You have to ensure that the people in your organisation and those that you hire have the right attitude. Be selective in your hiring, look for people that want to do something a little bit differently, that see it as a challenge, and are willing to put themselves in the customer’s shoes to ensure they deliver excellent service, every single time. And then create a positive atmosphere that walks the talk, that supports and appreciates them. As your business grows, you must think about whether or not you need to outsource your fulfillment and what it’s going to cost you. Outsourced companies are a little more efficient and when you outsource, you generally save money and you can scale very quickly. Once the back-end is taken care of, you can focus on getting your message out to people to buy.

Enjoying listening to our conversation about fulfilment infrastructure :-)For complete show notes, transcript and links to our guest, check out our website: https://my.captivate.fm/www.ecommerce-podcast.com (www.ecommerce-podcast.com).

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In a world where people are increasingly conscientious of the environment, it is important to be aware of the impact your product has. In this week’s podcast, Austin Simms joins Matt to help us explore the different ways our products can reduce our environmental impact and make an effort to become more sustainable. ABOUT AUSTINAustin is the co-founder of Dayrize. After 20+ years spent working in senior positions at major corporations like Nike, Philips and Brooks Running, Austin had a desire to use his skills to address climate change. With a strong commercial background, he believed that putting the power in consumers hands was important to make real change. He recognized that the first thing that consumers needed to make positive change was access to information to make better decisions, which is why he started Dayrize to make impact assessment transparent for business and consumers. Enjoying listening to our conversation about the environmental impact of your products :-)For complete show notes, transcript and links to our guest, check out our website: https://my.captivate.fm/www.ecommerce-podcast.com (www.ecommerce-podcast.com).

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Shopping used to be about finding what you wanted at a price that suited your budget. But with AI-powered product recommendations, the process has become much simpler and more enjoyable! In this episode we chat with Oliver Edholm who tells us how this technology is changing both consumers' shopping experiences as well as businesses'. ABOUT OLIVER Oliver Edholm is the Co-founder and CEO of Depict.ai. At 15, Oliver dropped out of high school. At 16, he moved across the world and hustled his way into an ML research position at the National University of Singapore. At 17, he founded Depict and joined Y Combinator to revolutionise the way we discover products online. Now at 19, Oliver leads a team of 35 employees at one of the most cutting-edge Ecommerce startups in Europe. Here’s a summary of the great stuff that we cover in this show: If you want to get started out with AI, your traffic and the number of SKUs that you have must be at a reasonable level before AI makes sense for you. Several 100 SKUs and probably a couple of 1000 people at least visiting your website. The more the data, the better the AI tends to be the rule of thumb. Depict can work with more sparse data sets, which have less data. Product information is incredibly useful when recommending a product like going to a physical retail store and asking the salesperson for advice. Almost all existing recommender systems ignore that. Depict can apply incredibly smart image recognition algorithms, understanding subtle patterns, which was impossible a few years ago, but is now possible. When combined with the user data, it can generate really good results. There are a lot of buzzwords around AI and many people exploit that fact. The way to avoid gimmicks then is to become really good at asking yourself, what problems do I need to solve and does the solution actually solve this problem? And then don't care if it uses AI or not. Simple solutions tend to work surprisingly well, a lot of times.

Enjoying listening to our conversation about AI product recommendations :-)For complete show notes, transcript and links to our guest, check out our website: https://my.captivate.fm/www.ecommerce-podcast.com (www.ecommerce-podcast.com).

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Entrepreneurship is one of the most difficult things to do well, but it's also incredibly rewarding. You'll want this episode for all your entrepreneurial needs because in today’s talk with Omar Zenhom he shares some valuable lessons that any entrepreneur should take note of as they start their own business or grow an existing company! ABOUT OMAR Omar Zenhom is the co-founder and CEO of WebinarNinja. He founded the company in 2014, and it has since grown to become one of the world's leading webinar platforms. Over a million people have attended a webinar on WebinarNinja, and it has been named as one of the fastest growing SaaS companies in 2018. In addition to his work at WebinarNinja, Omar is also the host of The $100 MBA Show. With over 1,300 episodes this iTunes Best of 2014 podcast has been downloaded over 90 million times and ranked as a top business podcast in over 30 countries. Here’s a summary of the great stuff that we cover in this show: In the modern digital world, it’s easy to think that you need to copy someone else to be successful. The danger with that is you can end up being just another guy and not really making any difference. Running a business is hard work. So, when you are building one, find something that you really enjoy and run it in a way that works and makes sense for you. When it comes to content marketing, there's so much opportunity. Teaching is the new selling and there are so many ways to turn your eCommerce store into more than just a store. It's a community, it's a movement. People are just excited about what you have because you're not just showing them the product, you're showing them how it fits in in their life. Blogging is still one of the most powerful ways to get traffic to your website because of the power of SEO. Even though we're in the digital age with video and audio, text SEO is still the most powerful way for people to find you. People don't just go from “I don't know anything about your product” to “I want to buy it now” instantly. There is a process of education, there's a process of them envisioning themselves and their lives with your product.

Enjoying listening to our conversation about successful entrepreneurship :-)For complete show notes, transcript and links to our guest, check out our website: https://my.captivate.fm/www.ecommerce-podcast.com (www.ecommerce-podcast.com).

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This episode is all about learning how to use acquisition as a growth strategy for your business. A lot of people think that the only way to grow a business is through organic growth - but that's not true. You can also grow your business by using acquisition as a growth strategy for your business and there are a lot of different ways that you can do this. In this video, Matt is joined by Stephen Speer and together they explore the topic of business growth through acquisition. They discuss what it means for a company to grow by acquisition and some of the key benefits and considerations involved in this type of growth. ABOUT STEPHEN Stephen Speer is the founder and CEO of Ecommerce Lending. He has over three decades of lending experience, and has helped hundreds of entrepreneurs achieve business success through acquisition. Stephen is an ecommerce leader, guest speaker, and M&A instructor. With his firm, he has funded over 350 transactions totaling over $400 million- making them the top lender in the country in this very specialized niche. Here’s a summary of the great stuff that we cover in this show: If you have an eCommerce business, you should definitely think of growth by acquisition. When you buy a business, it’s already been brought to a certain level and with the right business acumen you can really catapult the business and continue to grow. And if you're able to grow a portfolio of similar businesses, running them the same way, ultimately it can be a great way to grow and succeed. Usually, sticking to your lane and buying businesses you’re familiar with and running it roughly the same way is a great way to ensure success. Through leverage financing, smaller businesses can even acquire larger ones, as long as the buyer has the right business acumen. As much as acquiring an eCommerce business is a great idea, it is not really a straightforward process because there are a lot of moving pieces. At Ecommerce Lending, Stephen and his team help build a team around their clients to ensure they do have post acquisition success. They’re not just a lender, but offer a lot of ancillary services to help their clients succeed post acquisition.

Enjoying listening to our conversation about growth through acquisition :-)For complete show notes, transcript and links to our guest, check out our website: https://my.captivate.fm/www.ecommerce-podcast.com (www.ecommerce-podcast.com).

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If you're like most business owners, you know that customer retention is key to your success. In this episode, Daniel Budai joins Matt to talk about the secrets to email marketing that will keep your customers coming back for more. ABOUT DANIEL Daniel always had a knack for business, but it wasn't until he started learning about marketing and e-commerce that he truly found his calling. As a former geology student, he never would have guessed that he would end up owning a 7 figure marketing agency, Budai Media. But Daniel realized early on that most eCommerce business professionals lacked the skills to implement emails professionally. And that's why he founded Budai Media with the sole purpose of helping eCommerce brands build strong relationships with their customers. These days, Daniel spends most of his time drinking Americano and running Budai Media and , but when he's not working you can find him playing basketball or spending time with his wife and two kids. He loves Americano and travelling around the globe. Here’s a summary of the great stuff that we cover in this show: The Budai Media helps eCommerce businesses with direct response marketing such as Email, SMS, and Messenger marketing and loyalty programs focusing on customer retention. If you're in a business that thrives on repeat customers, then tracking metrics such as average days between transactions is quite important. If you are a big brand with a big list of subscribers, tracking metrics such as RFM can give you valuable insights and help you segment your customers into various categories. Tools such as Reveal or Metrilo can help you with that. Building a solid Email flow and introducing your brand to your customers is a great way to increase Customer Retention. Also, don’t just offer discounts, but come up with creative ideas such as offering a sample product, hosting a Facebook Live, running a great customer loyalty program, or even providing live consultations to your top customers.

Enjoying listening to our conversation about email marketing :-)For complete show notes, transcript and links to our guest, check out our website: https://my.captivate.fm/www.ecommerce-podcast.com (www.ecommerce-podcast.com).

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Wanna learn how to take your product and turn it into a successful direct marketing campaign? This episode is for you! A lot of people think that direct marketing is only for big businesses, but that's simply not true. You can use these techniques with any size business. So whether you're just starting out or you've been in business for years, listen to this episode and start generating more sales using direct marketing. Cody Bramlett joins Matt on the eCommerce Podcast to discuss how any business (no matter its size) can take a product into direct marketing. Cody talks in depth about what this process looks like for eCommerce businesses. ABOUT CODY Cody Bramlett is the founder of a multimillion-dollar nutritional supplement empire. After years of struggling as a personal trainer and gym owner, Cody's life changed when he solved his father's chronic inflammation problem with his own custom-formulated products. This empowered Cody to start growing his company, Science Natural Supplements, to help other people get pain-free, lose weight, and overall just feel great about themselves! As a result of starting and scaling Science Naturals, Cody now also teaches other driven entrepreneurs how to profitably start, scale, and sell their own nutritional supplement brands through his coaching and mastermind called, Supplement Millionaire. Here’s a summary of the great stuff that we cover in this show: If you have a great product, you can start generating more sales by using long form sales pages, which can either be text or video, that’s telling a compelling story of how your product has transformed people’s lives. And the way to you can drive traffic to this page is using affiliates. Joining different community groups and coaching programmes can help you find the right affiliates that work for you. You will need quality writers to make your content stand out and to do that you must find out what you want and why. Once you have your product, you can then look at pages that are doing well and reverse engineer them. The people who visit your site do not know you or your product. So you want to build friendship and give them a great deal to build their trust and confidence in you. Cody has built a programme called Supplement Millionaire and teaches people how to launch and build a direct marketing, affiliate-based supplement brand or health brand in that space. He helps a huge plethora of people from diverse spaces start and build a health or supplement business online.

Enjoying listening to our conversation about direct marketing :-)For complete show notes, transcript and links to our guest, check out our website: https://my.captivate.fm/www.ecommerce-podcast.com (www.ecommerce-podcast.com).

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In this episode we’re going to talk about the importance of customer experience and how you can improve it before, during and after the sale. Customers are more savvy than ever before and they know what they want. If you don't give them what they want, they'll go somewhere else. Adam Pearce joins Matt to explore how to give our customers an amazing experience that will keep them coming back for more. ABOUT ADAM Adam is the co-founder and CEO of Blend Commerce, the eCommerce Customer Experience Agency. Adam and his team have worked with over 200 Shopify retailers to help them provide memorable customer experiences that drive growth in revenue and profit. Here’s a summary of the great stuff that we cover in this show: Customer Experience is the overall experience that a customer has with your brand even before they click on your website till the point where you make your very final sale. So, it’s not just their experience while making a purchase but before and after the purchase as well. A good Conversion Rate doesn’t necessarily mean good Customer Experience. It gives a very narrow view whereas what’s important is the Customer Lifetime Value. You can increase the lifetime value of a customer by avoiding gimmicks and increasing value additions by creating more touch points to understand the customer better and helping them understand you and your products better. Personalising your homepage, improving the navigations, and adding a great search feature are some effective ways to improve your customer experience. Being smart with your emails, conducting quizzes or surveys to help you understand your customer better and then offering services that’s tailored to their specific needs or interests goes a long way in ensuring customer loyalty and lifetime value.

Enjoying listening to our conversation about customer experience :-)For complete show notes, transcript and links to our guest, check out our website: https://my.captivate.fm/www.ecommerce-podcast.com (www.ecommerce-podcast.com).

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Looking for a winning product idea? You're in luck! In this episode, Tim Jordan joins Matt Edmundson on the eCommerce Podcast to share foolproof tips for choosing a product that will make you money. So whether you're just starting out or you've been in the game for a while, these tips will help you find a winner every time. ABOUT TIM Tim Jordan is the Founder of Private Label Legion, a community of sellers and entrepreneurs who come together to share ideas, impart knowledge, and create a solid network. He is a well-known Amazon seller, host of the AM/PM Podcast, and Chief Growth Officer at SellersFunding. Tim sells on both Amazon and Shopify and is currently working on a crowdfunding project which he is documenting to share his path to success with other entrepreneurs. Here’s a summary of the great stuff that we cover in this show: Finding the right product to sell is crucial to ensuring a profitable online business. Earlier, it was believed that the way you sell a product on Amazon is to go and see what everybody else is selling well and replicate it. But that approach has problems. The smarter way to go about it is to start looking at Keyword Search Volumes and to realise that it’s not products that sell on a marketplace, its keywords. There's inspiration everywhere, online and offline places that you can go to for product ideas and look for the trending items. You take the product idea, find the keyword that relates to it, check keyword demand, or keyword search volume versus competitive product demand. And then you start to find those products that people are looking for. Software tools such as Seller.tools, Marmalead etc. can help you with product research and finding keyword search volumes of different products. You can also check out Private Label Legion, which is a community of sellers and entrepreneurs who come together to share ideas, impart knowledge, and create a solid network.

Enjoying listening to our conversation about winning product ideas :-)For complete show notes, transcript and links to our guest, check out our website: https://my.captivate.fm/www.ecommerce-podcast.com (www.ecommerce-podcast.com).

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You've seen those websites that offer monthly subscriptions and thought "Hey, I could do that too!". But what's the secret to getting people to keep paying every single month? In this episode with Evan Padgett you’re gonna learn everything you need to know about subscription eCommerce. How it works, why it's important, what tools are out there- all of that good stuff. If you're looking for some way to make money with your marketing skills then this is a great place to start! ABOUT EVAN Evan Padgett is a 20-year ecommerce veteran with experience in subscription commerce. As the COO of Stealth Venture Labs, an ecommerce marketing firm, he works with brands like Crocs, HelloFresh, Factor 75, and MUD\WTR. When he’s not taking over the world with subscription eCommerce, you’ll find him hanging out with his kids or playing video games. But his true love is American football - he’s a diehard Denver Broncos fan! Here’s a summary of the great stuff that we cover in this show: Subscription commerce or Recurring Revenue Models guarantee you downstream revenue from your consumers, at the expense of either product or service. So, anything that provides recurring revenue, where customers are basically engaged in a relationship with you, opt in or opt out, that creates a predictable, forward looking revenue model. It doesn't matter what you sell, with a little bit of thinking, there is always something that you can do to create a recurring revenue model out of it. But it cannot be lopsided, it must be a win-win for both the business and the customer. Some of the great ways to do that is to engage with your customer through non-sales communications, talking about your company, talking about the brand you're building, the impact you're trying to make in the world. So have engaging, non-sales driven content, organic Emails, SMS, and curate the whole experience for the customer, making it something that feels special. Stealth Venture Labs is a performance marketing agency that work with clients ranging from the Crocs, Hello Fresh, Factor 75 to small brands just trying to venture out into advertising, on any platform that can be managed behind the screens, such as META, Instagram, TikTok, Snapchat etc.

Enjoying listening to our conversation about subscription eCommerce :-)For complete show notes, transcript and links to our guest, check out our website: https://my.captivate.fm/www.ecommerce-podcast.com (www.ecommerce-podcast.com).

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If you're like most business owners, you know that digital marketing is important. But working with a digital marketing agency can be tricky- especially if you're not sure what to expect. In today’s show Robert Giovannini joins Matt to talk about digital marketing agencies and how businesses can get the most out of their relationship with them. ABOUT ROBERT Robert is the CEO of https://www.ironplane.com/ (Ironplane), a full-service eCommerce agency specialising in platform design, development, and digital marketing. He brings 20+ years of eCommerce, website development, and team leadership experience to his role at Ironplane. Robert is passionate about helping companies sell online. Here’s a summary of the great stuff that we cover in this show: There comes a point in your eCommerce business where its grown big enough, or you want a level of complexity to your site, or you want it to be bespoke, and you want to develop beyond the boundaries of your current platform. So, when you're getting into platforms, and if you have any level of complexity, you want an agency that has chosen a few things to get really good at. Ironplane have made their mark when it comes to dealing with clients that have more complex needs, whether its integration or branding. They’re a Magento and Big commerce shop, and they also do custom for clients that don't fit into either of those categories. When working with an agency, mismanaged expectations can lead to a lot of problems. Clear & timely communication is the way to make it work as well as knowing your business goals, what you’re trying to accomplish and who your stakeholders are. That way you can find the agency that best works for you and caters to your specific goals.

Enjoying listening to our conversation about marketing agencies:-)For complete show notes, transcript and links to our guest, check out our website: https://my.captivate.fm/www.ecommerce-podcast.com (www.ecommerce-podcast.com).

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Looking to expand your business into the EU? In this episode, Andy Hooper joins Matt to discuss how to make the most of your expansion strategy and tips for succeeding in new markets. ABOUT ANDY Andy is the CEO of Global E-Commerce Experts, has been successfully expanding e-commerce brands into new markets for over 15 years. An accomplished specialist in e-commerce, Andy now works with companies around the world providing comprehensive gateways and solutions to new markets, especially US-based organizations transitioning into Europe. Starting from the ground up, Andy has carved out a niche inspired by his own experience and success of growing an organization’s profits through e-commerce. With an infectious energy for success, Andy leads a team of professionals in all aspects of e-commerce. With fulfillment centers in the UK & EU, the Global E-Commerce team provides hassle-free end-to-end solutions that have helped 1000’s of sellers capitalize on the multi-billion dollar UK & EU markets. When not working, Andy can often be found enjoying sailing, cycling, and kayaking with his friends and family on England’s south coast. Here’s a summary of the great stuff that we cover in this show: Global E-Commerce Experts essentially started by solving the problem for overseas sellers expanding into Europe. They worked with around 2000 clients that they’ve expanded, and doing that across lots of different services, be it compliance, or logistics or account management, they came up with a pathway looking at what successful clients were doing and what the data was telling them, bridging that gap to make it easy. Andy has developed seven basic steps for a success pathway to expand into Europe - market research, compliance, marketplace, 3PL, promote products, website and growth. Market research is all about understanding the size of the market, and that your products are relevant to be sold in those areas and product sourcing. Compliance comprises of product and business compliance aspects. Marketplace is about identifying what's the best marketplace for you to launch on. 3PL or a third-party logistics operation is required to store, fulfil, rework, or return your goods. To promote your products, you need to have a great marketing strategy that generates traffic. If you get switched off from a marketplace, you need to be able to sell your products somewhere and so it’s essential to build your own website, which would allow you not just to sell in your own country but anywhere. Finally, growth or scale is about identifying what additional marketplaces you can sell on to capitalise on everything you're doing to take it to the next level.

Enjoying listening to our conversation about EU expansion:-)For complete show notes, transcript and links to our guest, check out our website: https://my.captivate.fm/www.ecommerce-podcast.com (www.ecommerce-podcast.com).

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Learn how SMS marketing can help your business in ways you never imagined. In today's episode you'll see how easy it is to connect with customers and increase sales using this powerful communication tool. ABOUT TADEJ Co-Founder of CartBoss, a text messaging solution for recovering abandoned carts. Former developer now focused on running day-to-day operations and achieving long-term goals for the company. Here’s a summary of the great stuff that we cover in this show: 99% of people open text messages and 93% of text messages are read within three minutes. This makes text messaging a powerful tool in marketing. SMS marketing works great in most countries and every business should definitely consider taking advantage of it. There are different types of text messages for marketing. For example, abandoned cart text messages, post-purchase text messages, Winback text messages, newsletter text messages etc. The abandoned cart text messages convert a lot faster than other marketing text messages. With a simple 2-minute integration and their top client getting a Return On Investment of around 7000%, CartBoss provides a super efficient and easy text messaging solution for recovering abandoned carts.

Enjoying listening to our conversation about SMS Marketing:-)For complete show notes, transcript and links to our guest, check out our website: https://my.captivate.fm/www.ecommerce-podcast.com (www.ecommerce-podcast.com).

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Is selling on multiple online marketplaces the right strategy for your business? These days, it seems like everyone is selling their products on multiple online marketplaces. But is that really the best strategy for your business? In this episode, Jesse breaks down the pros and cons of selling on multiple online marketplaces and understand what it takes to successfully sell on multiple marketplaces. ABOUT JESSE Jesse is Co-Founder & Managing Director at eCommeleon. He helps online retailers and D2C brands to navigate the eCommerce jungle. With a particular focus on marketplaces and international expansion, Jesse helps online sellers to determine which marketplaces in which countries offer the best opportunities for expansion. With the help of the eCommeleon software and team, Jesse uses his expertise to help implement scalable marketplace expansion plans, for experienced and novice sellers alike. Jesse's mission is to make it as easy as possible for online sellers to expand their businesses into new markets - because when businesses grow, everyone benefits. Here’s a summary of the great stuff that we cover in this show: The advantages and disadvantages of selling on multiple online marketplaces which include a variety of different platforms on the plus side but equally it can be difficult to keep track of inventory and sales across all the platforms. If you are looking to reach a wider customer base and streamline your operations, then selling on multiple marketplaces may be right for you. But if you are looking to focus on a single channel, or to expand your operations into other countries or regions, then you may be better off focusing on just one marketplace. As with any business decision, it is important to carefully consider the pros and cons of selling on multiple online marketplaces and make the choice that best aligns with your individual goals and needs.

Enjoying listening to our conversation about Multiple Online Marketplaces :-)For complete show notes, transcript and links to our guest, check out our website: https://my.captivate.fm/www.ecommerce-podcast.com (www.ecommerce-podcast.com). Show sponsor: eCommerce Cohort - a lightweight membership group with guided monthly Sprints that cycles through all the key areas of eCommerce designed to help you deliver eCommerce WOW. More info at https://my.captivate.fm/www.ecommercecohort.com (www.ecommercecohort.com)

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How do you know who the best influencers are for your business? In today’s video you’re going to hear all about brand and influencer partnerships and how to find the perfect influencer for your company. Influencer marketing has become one of the most popular ways to market products on social media, but it's not always easy to find the right person or people for your brand. We're going to go over a few ways that can help make finding them easier so let me show you how it's done. ABOUT DAVIDDavid Perry is the CEO of Carro, a new e-commerce partnership network. With over 30K Shopify brands using the service, Carro helps brands gain attention, sales, and new customers by partnering with other brands in the network. Sony PlayStation acquired Perry’s previous company Gaikai to establish leadership in the future of streaming video games from the cloud - a service called PlayStation Now. Perry is no stranger to success; he has been one of the driving forces behind some of the most innovative gaming technology to date. His work on Gaikai has helped shape the future of gaming as we know it. We can't wait to see what he does next! Here's what we cover in this episode:Influencers are often better at identifying which brands their followers will enjoy than the companies themselves. To get around this problem, Carro was developed to match influencer popularity with customer preference by analyzing large volumes of social media data . The platform, Carro was built to help influencers discover new brands and products they love through personalization. Brands are able reach out with their insights on different demographics in an authentic way that would make them feel special- which leads into one of today's top discussions: artificial intelligence (AI) versus human interaction! Influencer marketing is changing and now leaning towards social commerce as followers are becoming eager consumers who want access any given moment. Today many people may be able to get away with posting product selfies without being too pushy but this will eventually lead to a more diverse group of people interested in purchasing from an influencer because they get a a full view of the product by engaging with the content.

Enjoying listening to our conversation about Influencer Marketing :-)For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com. Show sponsor: eCommerce Cohort - a lightweight membership group with guided monthly Sprints that cycles through all the key areas of eCommerce designed to help you deliver eCommerce WOW. More info at www.ecommercecohort.com

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If you're like most people, you've been told that A/B testing is the way to go. But do you really need it? And if not, what should you be doing instead?

Oliver Palmer sits down with host Matt Edmundson to talk about A/B testing for websites or sales pages and why you might not actually need it.

Oliver Palmer is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant. He works with organisations to demystify experimentation and the MarTech stack and better understand how to integrate with the bigger organisational picture.

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LinkedIn Events is a powerful way to connect with other professionals, but many people are unsure of how to make the most of it.

Patrick Collins joins Matt to talk about the value of LinkedIn events and how if done correctly can help generate leads for your eCommerce business.

Patrick Collins has worked with startups for the past 10 years helping them to build the tech infrastructure across lead generation, sales, account management and hiring to scale to become global companies. His own startup ProspectLabs.co which is a B2B lead generation software went from 0-27K in the first 13 months, and startups that he has advised have raised over 40Million Euros over the past 3 years. Patrick's expertise is getting startups to have a data driven approach to sales mixed with a focus on world class customer support as the key driver of sales.

Sometimes nicknamed 'The Wikipedia of software' Patrick knows the right tech stack to integrate your whole business so that there is focus on efficiency and effectiveness with all activities and avoiding wastage of time, resources and budget.

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In order to achieve success in today's competitive marketplace, it's not enough to be good at what you do. You need to be remarkable.

In this video, Rich Brooks joins Matt to discuss the concept of remarkability and how you can use it to create a competitive advantage for your business.

Rich Brooks is founder and president of Flyte New Media, a digital agency in Portland, Maine, that’s been in business for nearly 25 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media.

He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing.

Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.

He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine. He has also appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.

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While many are still skeptical, AI is becoming more and more popular in the ecommerce industry, and for good reason.

In today’s show Shanif Dhanani joins Matt to unpack AI and its value as a tool for eCommerce businesses to increase sales.

Shanif Dhanani is the co-founder & CEO of Apteo. Prior to Apteo, Shanif was the lead engineer and head of analytics at TapCommerce, a NYC-based ad tech startup which was acquired by Twitter. Most recently, he was a data scientist and software engineer at Twitter, where he worked on a variety of projects across advertising, analytics, and machine learning. Prior to TapCommerce, Shanif was a software consultant at Booz Allen. He has earned a BS in Computer Science from the University of Virginia and an MBA from NYU’s Stern School of Business.

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If you're an ecommerce entrepreneur, one of the best ways to grow your brand is by using YouTube videos. In this podcast, Augie Johnston joins Matt to talk on how to use YouTube videos to grow your ecommerce brands and increase sales.

Augie Johnston is a 35 year old ex-YouTuber, former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry as a result of his promising start-up called Vidchops.

Vidchops, the brainchild of Augie, assists video creators, influencers, and digital marketers by carrying out the hard work of editing their videos. This allows them to focus more on the “content” side of their productions to therefore help them create more videos and better videos for their channel or brand. Augie works with full time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses.

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If you’ve tuned into the show, chances are you're an Amazon seller who's considering or maybe looking for a way out. Turns out, you're not alone!

Thousands of sellers are making the switch to their own websites every day and with good reason - it's the future of eCommerce. In today’s show Lauren Gonzalez joined Matt to show you how to make the transition and set up your own website + brand.

Lauren has personally been crafting visual brands for over a decade, having come from a background working as a Creative Director in-house at a Hollywood publisher and then going on to co-found Principium 6 years ago with her husband and business partner. They have had the chance to work with clients such as Disney and Paul Newman’s charity as well as helped launch hundreds of e-commerce brands with major increases in conversion rates and many going on to become multiple 7 figure household brands.

Lauren has a passion to inspire e-commerce and Amazon businesses to create a connection between themselves and who they were made to serve, thus increasing their own business growth, while at the same time uncovering their purpose and becoming motivated to bring about a world of meaning and sustainability.

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We all know that personalising content is key to a great user experience, but did you know that you can do this even better by using zero-party data?

Gen Furuwaka of Prehook joins host Matt Edmundson to talk about how something as simple as a quiz can help you capture zero-party data and open the doors to effectively personalise content at scale.

Gen is the co-founder of Prehook, a leading quiz platform for Shopify merchants. He also hosts the eCommerce marketing podcast, Cart Overflow, where he shares what the best brand operators, agencies, and tech platforms are doing to grow their ecommerce revenues. Gen has been in ecommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and lead Marketing at Jungle Scout, the leading software for Amazon sellers.

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What do you get when you combine a mutual love of free stuff with the power of influencers? Free product and sales!

Cody Wittick joins Matt in this week's episode to show how influencer seeding, or giving away products in exchange for social media coverage, can help grow a business.

Cody is the Co-CEO at Kynship, the agency that is paving the way for the future of influencer marketing. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.

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Conversion rate optimization is a broad term, but it boils down to one thing: learning what your customers want and delivering it.

AJ Davis of Experiment zone joins Matt to talk about everything from Conversion Rate Optimisation to how adopting an experimentation culture can help you find out what your customers want and how to get them on board!

AJ Davis is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods.

Prior to starting Experiment Zone in 2017, AJ led optimization strategy for Fortune 500 companies during her tenure at Clearhead. She was also the lead UX researcher on the Google Optimize product.

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Marketing is always changing. What worked in 2017 might not work in 2022. So what are the eCommerce trends that are being shaped by online shoppers in 2022?

A lot has changed over the last few years on the social and economic front but also on the technological front. Many industries are struggling to keep up with technology changes. It's hard right now because there are so many options out there and it's difficult to know which one will work best for your business.

Kenny Gray joins Matt on the eCommerce podcast to provide some insights on how to create search and social ad strategies that boost awareness and drive conversions.

For over 6 years, Kenny has been helping businesses break through the digital space by providing holistic perspectives and solutions. He has scaled multiple ecommerce brands to consecutive 6 and 7 figure months from his ability to dial in on the user experience. Kenny’s ability to successfully promote brands has been proven over and over again in a variety of industries. He is now helping clients with big picture marketing strategy by anticipating changes in the market, analysing the back end user experience, and ensuring the strategic vision is executed on all fronts impeccably. Kenny consistently provides audiences with the same thing he provides his clients: actionable insights on improving ROI, increasing lifetime value and creative ways of attracting potential customers. Whether discussing paid advertising, data and analytics, marketing automation, SEO, web design and implementation, or conversion rate optimization, Kenny is passionate about helping businesses grow.

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The military has been around for centuries, and in that time they've learned a few secrets to success.

Whilst an Army soldier and a full-time entrepreneur are two very different entities, there is one thing that they share. Both require discipline. As entrepreneurs there is much that can be learned from the military that will help you grow your own eCommerce business.

Stuart Leo sits down with Matt in today’s show to talk about 7 of the best tips borrowed from the military on how to grow your business.

Stuart has 15 years of corporate experience with a background in consulting, leadership, management, and strategy. An innovator and visionary, he is the founder and CEO of Waymaker.io – an intelligent business management platform that helps leaders build a better business in 30 days.

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Technology is often blamed for all of society's problems, but what if the problem was us?

A lot of people blame technology for all of their problems. But if you think about it, technology is just a tool and it's not the issue. The issue is with us and our mindset.

Ian Finch joins Matt in today’s show to talk about how we can change our mindset and start using technology to our advantage instead of letting it use us.

Ian Finch is a CEO, husband and dad. He’s also the Chair of the British Interactive Media Association for the northwest of England, a national network that drives digital transformation in large-scale organisations like yours.

Outside work he’s an advocate for mental health and a recent yoga devotee.

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Facebook Ads are dead.

I know, I know, you've probably heard that a million times before. But is it true and are you better off the sooner you start using Google Advertising?

This show’s guest, John Horn, certainly believes this to be true. He joins Matt to talk about why Facebook Ads are no longer worth your time and how Google Advertising can actually help you make more money.

CEO of Stub Group, a digital advertising agency and a Premiere Google Ads Partner. John has been with Stub Group for close to a decade, working with companies across the globe managing marketing for them, focusing on pay-per-click advertising.

He is passionate about speaking with clients and other business owners on ‘How to navigate the digital marketing landscape’ and converting more leads, getting more e-commerce sales, and growing revenue.

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We all know that it's more profitable to keep a customer than to acquire a new one but most businesses don’t know how to do this effectively.

Valentin Radu of Omniconvert sits down with host Matt Edmundson to talk about a simple and effective strategy that can help you maximise the lifetime value of your customers and see real business growth.

Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches eCommerce businesses how to scale their brands profitably and sustainably.

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Amazon is an amazing platform for any business, but it can be way too easy to get lost in the sea of products. How do you make your brand stand out?

To help you navigate this space and take advantage of all Amazon has to offer, Andrew Morgans joins Matt on the eCommerce Podcast to share five steps that will put your brand on the map!

Andrew Morgans is a thought leader in the Amazon Branding space. He is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. Andrew found early success as an internal corporate e-commerce manager. In less than a year he launched and scaled corporate brands new to Amazon topping over $1 million in new sales, and repeated this more than once with several different businesses. With this success, he launched both the Landlocked Co Apparel brand, and Marknology™, an Amazon Brand Accelerator. Marknology™ has worked with over 200 global brands and sales of over $200 million. Andrew is featured on a weekly podcast, Startup Hustle and speaks on e-commerce, branding and Amazon at conferences and events all over the United States.

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In a world where every niche and subset has an equal competitor, how do you drive sales?

The answer: micro-influencers.

A lot of people are sceptical about the power of micro influencers, but in this podcast we’re going to show you how they can be an incredible tool for marketers.

David Morneau is a Montreal-based entrepreneur and agency owner. Currently, he divides his time up as a Co-Founder at inBeat Agency and Founder & CEO at Breeze.co.

At his agency InBeat, David helps brands leverage thousands of collaborations with micro-influencers as he knows that people trust user-generated content performs better than studio quality ads. He often works with the leading brands such as New Balance or Nissan to attract new audiences across North America & Europe. He’s known for his unusual strategies when it comes to influencer marketing. With David’s extensive experience in the agency world, he has scaled his companies to 7-figures and helped numerous brands do the same.

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There is a lot of misinformation out there about SEO but one thing is for sure - you can't just do "keyword stuffing" anymore or use any old tricks. Google is onto us now so it will take a little more than that these days.

This week Matt sits down with Nick Trueman to talk about how SEO can drive traffic and improve your customer experience and offer some simple tips for getting started with SEO today. Whether you are new to the game or an experienced pro, this episode has tips that are perfect for everyone.

Starting out in 2007 as a Junior Google Ads Expert, Nick, became one of the industry leaders in his field. He now runs a successful PPC & SEO consultancy in Surrey & London called Spec and in 2020 he also became CEO of Just Ask Parker, which now makes him the host of the “Winning With Shopify Podcast”.

To date, he has been a board member at 4 marketing & advertising companies, sold his own business in 2013 and worked for over 500 brands. His experience ranges from local SMEs to well known retailers all over the world.

In his spare time he works in a parallel universe to digital at a steam railway! He’s currently training to become a fireman and then one day, a driver.

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"Sales videos are boring."

If you think this, you’d be right. Sales videos are, by definition, kind of boring! There's nothing more yawn-inducing than watching someone talk about their product for 20 minutes straight.

But there IS something that makes people click play on your video instead of moving on with the rest of their lives, and it's funny content!

In this week's podcast you'll learn how to use humour in your sales videos so you can sell products without scaring off potential customers - or worse yet, making them laugh at you!

Joseph Wilkins founded ProCreative Studios almost 20 years ago where his team produced infomercials, TV commercials and corporate videos. As habits shifted from television to online, Joseph launched FunnySalesVideos.com in 2017, where he creates attention-grabbing viral style sales videos that entertain viewers into making an immediate purchase. With two decades experience, hundreds of millions of TV & online views and hundreds of millions of dollars in tracked sales, Joseph has developed 8 simple steps any business can follow to boost online sales.

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It's no secret that your about page is one of the most important parts of your website. It gives people a window into who you are and what you stand for, but also serves as an opportunity to convert visitors into email subscribers or customers.

Check out this conversation between Matt and Reese about how to plan, structure and write copy for your about page. It’s more important than people give it credit.

Reese is an eCommerce conversion expert who has spent more than 15 years working closely with entrepreneurs and brands on their online marketing. Today she helps eCommerce brands quadruple their monthly revenue with website conversion optimization and email automation.

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Do you want to kick off your own eCommerce business but are not sure how to get past your limitations or where to start? Perhaps this success story will inspire you to pull the trigger.

Join the conversation as Jared Mitchell shares with Matt how he and his wife, Alana, built a successful eCommerce business from the ground up.

Jared and his wife Alana have been successful "Fampretreneurs" for over 13 years. They have experience building a brand with AlanaMitchell.com, mastering retail with SkincarebyAlana.com, and the agency/consulting side with Beefysites.com to champion the former.

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Do you have goods that are in-demand on Amazon? You're not alone. There's a massive opportunity for any business owner, mompreneur, or entrepreneur who has products they want to sell online. The question is: how do you manage it all?

Chelsea Cohen joins Matt in our final episode of season seven to share secrets of how to leverage the power of Amazon for inventory management.

Chelsea is an Amazon inventory management expert and the co-founder of SoStocked.com, which is an Amazon inventory management software. Chelsea’s also a 7-figure Amazon seller, speaker & consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, Seller Stories with Jungle Scout & the Amazing Summit stage, among others.

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You’re looking to grow your eCommerce business. You’ve heard about Facebook ads, but you don’t know how they work or what’s the best way to use them.

It’s your lucky day!

Listen in as Matt sits down with Meredith Kallaher to talk about her specific strategy for targeting the ideal audience that leads to more clicks, leads and ultimately, sales!

Meredith Kallaher helps new and seasoned business owners find the RIGHT people to effectively communicate the value of their offers and move prospects along their customer journey quickly. She helps entrepreneurs develop and implement marketing strategies that optimize for profit and meet their customers where they are with social media advertising, conversion copywriting or the buildout of products on Kajabi.

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If you're an entrepreneur who is tired of the hours and the stress and keen to have a sense of normality again then selling could be an option to help you strike that balance. Check out this interview in which Matt Edmundson shares his insight and learnings from his experience of starting, scaling and selling an eCommerce business. Matt is an entrepreneur, eCommerce coach and the host of the eCommerce Podcast. He loves to help other entrepreneurs figure out where to start with eCommerce, find the straight-forward strategy to build your online business and discover the tools with which to be successful.

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Setting up and scaling a business to sell is one of the most important things you can do.

If you’ve ever wondered how to do just that, join Matt as he talks to Ben Leonard about the lessons he’s learned from his experience of building, scaling and selling multi million pound international brands.

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Here's the thing, ask any online entrepreneur how their business is going under lockdown and they will usually tell you "Really well". But now that we are 18 months into the pandemic, what is the truth?

Listen in as Matt chats to eCommerce entrepreneur Kristi Soomer who runs the fashion brand Encircled. They discuss supply chain issues, Facebook changes and the process of rediscovering your brand identity in the pandemic.

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You're starting a business and want to make it look like a million bucks. But where do you start? You can't just throw up some graphics or slap on your logo and call it day. Knowing the right things to consider when branding your ecommerce business is essential for success.

Join in the conversation as Matt and Josh Catchpole discuss the basics of branding and the things you would need to consider when branding your eCommerce business.

Josh is our in-house Graphic Designer. Josh started working with us years ago in the warehouse. After a while, we discovered that he had magical powers when it came to all things graphics and video, so eventually got to the place where he has the biggest, most powerful Mac in the office with the biggest monitor too!

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It seems like everyone has a story about someone they know who has made it big because of word-of-mouth. But when you look closer, what actually happened was that there was some form of incentive involved at one point or another.

Join in the conversation as Matt and Raul Galera discuss the reasons why incentives are so important for both the referrer and the referee and how we can make referrals work for our businesses.

Raul is the Chief Advocate at ReferralCandy, an app that allows ecommerce brands to set up and run customer referral programs.

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Content Strategy is a critical part of any successful business. It might not seem like a big deal at first, but when you're trying to grow your business and make more money, content management can be one of the most challenging tasks on your list - especially if you don't have a plan or system in place!

Listen in to the conversation as Matt and Katie Jones talk about the importance of having a kick-ass content strategy and why it’s so crucial in eCommerce.

Katie is the founder of KW Content, a global content and social media marketing agency that develops and launches content and social media programs for purpose-driven brands.

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Strategic alignment is one of the most important concepts in business. It's what makes you get more done with less effort, which means it pays for itself. If you're an entrepreneur looking for more profit, or any company leader who wants less risk in their business, then this podcast is for you.

Listen in as Matt and Mike Jones discuss the importance of marrying your business up with a strategic alignment plan.

Today's guest, Mike Jones, is an experienced leader, organisational psychologist and speaker who understands the need to unlock the potential of leaders, teams and organisations to overcome the complexity and volatility of modern business.

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A warehouse is an important part of any business. But warehousing automation can be a critical piece to the puzzle that will help you save time, money and make your life easier! In this podcast, Matt is joined by Justin Smith, SVP at Lee & Associates, to discuss the current state of the warehousing market and understand how better informed decisions make for a strategic warehouse.

Justin Smith is Senior Vice President with Lee & Associates, and has guided hundreds of CEOs through finding more than 5 million square feet of property worth more than $300MM. He’s worked with multiple Fortune 500 firms, public companies, large privately held companies, and those just starting out. He is also the author of the new best-selling book, Industrial Intelligence: The Executive’s Guide for Making Informed Commercial Real Estate Decisions.

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As with all social media platforms, Instagram is constantly evolving. Most changes are minor but others have big implications for ecommerce businesses.

Join Matt as he talks to Mike Yan about the tips and tricks for using the new automated features of Instagram to grow your eCommerce business

There’s a revolution underway that’s reshaping how businesses around the world interact with their customers, and Mike Yan is leading the charge. As the co-founder and CEO of ManyChat, he’s made it his goal to disrupt the $5BN+ email marketing industry by bringing the convenience of messenger apps to business-to-customer communication.

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Metrics are an integral part of eCommerce because they drive improvements and help to focus people and resources on what is important.

Join Matt as he talks to Michael Loban and learn about the importance of web analytics and how marketers and businesses alike can benefit from them.

Michael Loban is the Chief Growth Officer at InfoTrust, a global analytics consulting and data governance company. He is also co-author of the Amazon best-selling book, Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. When he is not motivating organizations to undertake a digital transformation, Michael can be found passing on the power of digital analytics to the next generation of marketers and analysts through his roles as Term Adjunct Professor at the University of Cincinnati and Adjunct Faculty at Xavier University. He is also a presenter and contributing writer, with work published in Forbes, AdWeek, and CIO Magazine.

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Customer rate optimisation is typically seen as the magic pill that can make any business profitable. But it doesn’t create conversions that are beneficial to the business. How then do we turn our customers into repeat customers?

Join Matt as he talks to Will Laurenson about customer value optimisation and whether it trumps conversion rate optimisation. You will get to hear them discuss how to create value driven post purchase experiences and retention strategies.

Will Laurenson is a customer value optimisation consultant with 10 years experience optimising customer journeys to convert more traffic into customers and retain those customers for longer. He is also the host of the Customers Who Click podcast, interviewing guests from across the marketing spectrum to give actionable insights into growth.

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Comments, likes and shares are great for boosting visibility and increasing engagement but that doesn’t necessarily mean more conversions. Social media success is not an exact science but done right it has massive potential for lead generation.

Join Matt as he talks to Xenia Muntean about the million dollar question - how to create social media that converts?

Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable at 20, she built a digital marketing agency and led social for clients such as Coca-Cola.

Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated from Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams, and has launched her own podcast – People of Marketing.

Connect with Xenia Muntean LinkedIn

Planable Facebook

Planable Instagram

Planable Twitter

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Personalisation in eCommerce goes far beyond the welcome messages and product recommendations. It’s the key to long term profitability.

Join Matt as he talks to Chloe Thomas about all the things you can do to add the personal touch to your eCommerce business and your customers to gain that competitive edge.

Globally recognised eCommerce marketing problem solver, Chloe Thomas is the author or best selling books, keynote speaker, advisor and host of the eCommerce Masterplan Podcast and Keep Optimising Podcast. She helps her clients maximise their marketing performance.

Connect with Chloe Thomas

Keep Optimising Marketing Podcast

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There are many ways to market and grow our business online and (thankfully) there are plenty of eCommerce agencies that can help solve the challenge for us. But how is a business owner to decide which agency to work with?

Join Matt as he talks to Chase Clymer about what business owners need to know when working with an agency. Plus, get the inside scoop on what agencies look for in an ideal client!

Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where we provide online store owners with honest, actionable advice to increase their sales and grow their business.

Connect with Chase Clymer

Electric Eye Agency

Honest Commerce Podcast

Twitter

YouTube

Facebook

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When you’re first starting a business do you know what you need to get from zero to the first couple of hundred dollars or pounds? Do you know what to do with your business once you start growing your business? Do you know what to focus on when you’re scaling?

Listen in as Matt talks to Maureen Mwangi about the importance of focussing on each stage of the business and resisting the urge to scale prematurely.

Maureen is the brand growth strategist behind some of America’s most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names. Maureen’s zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth.

Connect with Maureen Mwangi

Company website

Company Facebook

Instagram

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One of the biggest challenges of growing and scaling your business is dealing with the limitations of a third-party platform. Too often entrepreneurs buy into the hype of a well marketed platform only to discover it isn't right for their business.

Listen in as Matt Edmundson and Brandi Bernoskie discuss how understanding the core needs of a business helps determine the most functional platform to help grow and scale operations.

Brandi began her career as a blogger, teaching herself the ins and outs of WordPress before her friends began to notice and asked her for help with their own websites. She began freelancing, and things bigger and bigger until she found herself hiring her first assistant. She founded Alchemy+Aim in 2013, naming it for the transformation that takes place when the science and technology of web development meets the human aspect of what those websites were designed for. Brandi has since worked with thought leaders such as Brené Brown, Laverne Cox, and many others.

Connect with Brandi Bernoskie

Company website

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Without a doubt, Amazon is at the top of the food chain when it comes to the eCommerce marketplace. But where does that leave the rest of us?

Listen as Matt Edmundson and Jeremy Bodenhamer discuss how the digital Davids can differentiate and defeat the eCommerce giant, Amazon, through personalisation and authenticity.

Jeremy is the Co Founder and CEO of ShipHawk, the bestselling author of Adapt or Die and a leading expert at the intersection of shipping and eCommerce. He has been featured in Inc., TechCrunch, AOL, Fortune, Internet Retailer, and Entrepreneur; is a frequent speaker on innovation, technology, and logistics; and was a 2018 Supply Chain & Executive Pro to Know.

Connect with Jeremy Bodenhamer

Jeremy's Website

ShipHawk Website

Twitter

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With a current average of 2.5 quintillion bytes of data being produced by humans every day, it is safe to say that the struggle to create attention grabbing content is real!

Tune in and watch Matt Edmundson talk to Lauren Schwartz about how to create ads that identify and communicate a hook to your audience in a way that they understand it and want to click through … all in the first three seconds!

Lauren Swartz, from Orange County, California, is a thought leader in creating profitable creative strategies for e-commerce brands; design professional with over 15 years of experience. Her passions lie in creating top-performing ad creatives and she has personally led the creative strategy for top brands such as Love Wellness, APL, Colourpop, Our Place, and Leaf Shave.

Connect with Lauren Schwartz

Instagram

Facebook

Lauren's website

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This week on the eCommerce Podcast, Matt talks about automation with entrepreneur Richard Schnitzel. Automation isn’t just big corporations swapping out humans for robots. It’s just as relevant for small businesses who are also using software tools for everyday efficiency and productivity.

Rich owns and operates a done-for-you automation company helping 6 figure entrepreneurs build the automation they need to scale their business to 7 figures and beyond.

Connect with Richard Schnitzel

Richard Schnitzel

Show Links

ZonGuru

Zapier

Bow Tie Bots

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Ever feel caught between AI hype and the fear of failing and losing customers to an ineffective chatbot? Here’s your chance to find out everything you need to know about chatbots and decide whether they are right for your business.

ManyChat’s Head of Content, Fara Rosenzweig joins Matt Edmundson on the eCommerce Podcast to talk about how brands can successfully use bots to tie content campaigns together and how to drive more engagement and sales.

Fara Rosenzweig is ManyChat's Head of Content since May 2019 and brings over 15 years of content experience. Her love for storytelling has earned her an Emmy Award, and she's been featured in many publications. Fara’s background ranges from broadcast programming to online media.

Connect with Fara Rosenzweig

Instagram

ManyChatHQ on Twitter

ManyChat on Facebook

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Never underestimate the power of retention. Customer relationships lead to sustained business growth.

Bonjoro founder, Matt Barnett joins Matt Edmundson on the eCommerce Podcast to talk about what it takes to build engagement and turn customers into friends. Matt Barnett has incredible insight to offer on how personalising a customer journey can naturally lead to repeat purchases and higher reviews.

Matt Barnett is a serial entrepreneur, an industrial designer and an artist passionate about building great products and great cultures.

Connect with Matt Barnett

Company Website

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You’ve slogged through the hard work of researching your product and planning your business. You’ve secured the funding, created the website and made that first sale. But what about the rewards? When are you going to start raking in the profits?

Darwin Liu, Founder and CEO of X Agency, joins Matt Edmundson on the eCommerce Podcast to highlight the areas in which we entrepreneurs can stop wasting money and start making money.

Darwin Liu is an entrepreneur and marketing expert who founded the very successful invite-only marketing agency, X Agency. Darwin has grown his business in helping companies and brands establish their digital presence.

Connect with Darwin Liu

Company Website

Direct Email

Show Links

Google blog

Facebook blog

Search Engine World

Search Engine Land

Upwork

Sponsors

Kurious Digital

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“On the product page, your product description, to me, is where the magic happens”. Rishi Rawat

Rishi Rawat joins Matt Edmundson on the eCommerce Podcast and offers incredibly valuable insight and creates a compelling argument for why marketers should be focused on converting the first time buyer through their best selling product and not dividing attention over the basic principles of marketing.

Rishi Rawat is a buyer psychology copywriter who has been probing and experimenting to better understand how shoppers choose in a world filled with more choices than ever. Rishi’s company, Frictionless Commerce uses copywriting to optimize conversion rates.

Connect with Rishi Rawat

Frictionless Commerce Newsletter

Show Links

Baking Steel

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Omnichannel, the buzzword that seems more confusing the more it's used. We know that as marketers our goal is to expand the number of channels that we have permission to communicate on but just how do we connect all those channels for our customers?

Join us as Rytis Lauris demystifies omnichannel marketing and illustrates how our marketing efforts can be more effective by enhancing our omnichannel strategy through SMS, MMS and web push notifications.

Rytis Lauris is the co-founder and CEO of Omnisend, an ecommerce-tailored email & SMS marketing automation platform built to help nimble teams drive more revenue without increasing their workload. Rytis is a successful entrepreneur who has spent more than 10 years building and bootstrapping startups and working in the digital marketing and ecommerce field.

Connect with Rytis Lauris

Twitter

Show Links

2020 Ecommerce Statistics Report: Email, SMS & Push Messaging Insights For 2021:

https://www.omnisend.com/resources/reports/ecommerce-statistics-report-2021/

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Kurious Digital

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Whether you’re well versed in email marketing or whether you are a newbie - how much do you really know about what it takes to succeed at email marketing?

Join us as Matt talks to Gabriella Rapone about the common misconceptions of email marketing and how we as business owners can get our email game on point and optimise email for profit.

Gabriella Rapone, of Email Maverick, is specialised in email marketing for eCommerce businesses. Her expertise is engagement, open, click and deliver to Inbox. She sent over 100 million emails during her career. Gabrielle has run and owned her own email service provider for over seven years, having consulted for brands like As Seen On TV, United Online, and Classmates. She is also the author of a book about email marketing, "Hit in the Inbox".

Takeaway #1. Your ability to get more email opens and Inbox is based on your Email Reputation.

Takeaway #2 The place of email in the online world is just a display media as it gets users from point A to point B.

Takeaway #3 Protect your email reputation by engaging your subscribers. Engage your subscribers by selling the click.

Connect with Gabriella Rapone

Email Maverick Website

Show Links

Hit the Inbox (Book)

Sponsors

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Having a great product and a genius idea for a campaign is hardly enough fuel for advertising. An informed and strategic plan of action for ad campaigns is critical if you want targeted clicks that result in conversion.

Join us as Matt Edmundson talks to Jarod Spiewak about mistakes businesses make with their marketing and what we need to be aware of when starting an ad campaign for our digital businesses.

Jarod Spiewak is the founder and lead strategist of Blue Dog Media, a boutique, strategy-first, agency that helps exceptional businesses run sophisticated ROI-positive marketing campaigns to fuel long-term growth, without all the typical agency BS.

Takeaway #1 Know your business and customer as best you can before you jump into creating ad campaigns.

Takeaway #2 If you are going to run ad campaigns, track conversions properly.

Takeaway #3 Make sure that where your ads are actually being shown, are actually worth being shown.

Connect with Jarod Spiewak

Blue Dog Media Website

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Covid has massively accelerated the growth of eCommerce and now budding and seasoned entrepreneurs alike are wondering how to approach 2021. Amazon may seem the most obvious route to market but is it right for your digital business?

In this episode Matt talks to Jon Tilley, a successful entrepreneur & Amazon thought leader, with the aim to understand if and how Amazon is supporting the self starters and SME businesses.

Jon has spent 15 years working as an account director & strategist for some of the top digital agencies in LA, London and Johannesburg before starting his own business, ZonGuru.

Takeaway #1 “If you have a great product idea and you want to fish where the whales are, Amazon is a good place to start.” Jon Tilley

Takeaway #2 Do your business homework. Find the right product and understand how to grow an eCommerce brand.

Takeaway #3 There are no hacks to building a solid, scalable business. Get the right procedures in place and be disciplined to grow a healthy business.

Connect with Jon Tilley

ZonGuru Website

YouTube

Facebook

Instagram

Show Links

www.ecommercepodcast.net/50

Get 50% off - https://www.zonguru.com/get/holiday-special

Free eBook - 60 Hot products that you can sell on Amazon right now

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A lot can be said about 2020 except that it hasn’t taught us invaluable lessons about humanity, society and our ability to adapt.

From digital marketing specialists to brokers to Shopify experts to entrepreneurs, these men and women share what most resonates for them both professionally and personally as they consider the learnings they will carry with them into 2021.

Show Links

The eCommerce Podcast

eCommerce Masterclass

Kurious Digital

UXB Skincare

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A lot can be said about 2020 except that it hasn’t taught us invaluable lessons about humanity, society and our ability to adapt.

From digital marketing specialists to tech leaders and social influencers to ecommerce experts to Behaviour Psychologists, these men and women share what most resonates for them both professionally and personally as they consider the learnings they will carry with them into 2021.

Show Links

The eCommerce Podcast

eCommerce Masterclass

Kurious Digital

Keep Optimising Marketing Podcast

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With all the uncertainties and questions that Covid-19 has raised this year, we asked the experts to share their top content and marketing advice for online business this Christmas.

Jesse Schoberg, CEO at DropInBlog

Jesse previously featured on Ep 30 and you can connect with him on LinkedIn.

Neil Roberts, CPO at Papier

Neil previously featured on Ep 31 and you can connect with him on LinkedIn.

Kath Pay, Founder and CEO at Holistic Email Marketing

Kath previously featured on Ep 35 and you can connect with him on LinkedIn.

Tim Hughes, Co Founder and CEO at DLA Ignite

Tim Hughes previously featured on Ep 32 and you can connect with him on LinkedIn.

Show Links

The eCommerce Podcast

eCommerce Masterclass

Kurious Digital

DropInBlog

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Tech Sales Leader and Social Influencer, Ian Moyse and Behavioural Psychologist, Padraig Walsh talk us through what we can expect from a COVID Christmas and how we can better prepare our online businesses to adapt in the current climate.

Ian Moyse previously featured on Ep 21. Connect with him on LinkedIn.

Padraig Walsh previously featured on Ep 37. Connect with him on LinkedIn.

Show Links

The eCommerce Podcast

eCommerce Masterclass

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Welcome to the e commerce podcast with Matt Edmundson, a show that brings you regular interviews, tips and tools for building your business online.

In this episode, host Matt Edmundson, talks to four returning guests to understand how we can ready our eCommerce websites for Christmas 2020. The episode is jam packed with practical tips and helpful nuggets of information.

Featuring on the show we have:

Shopify expert, Elle McCann.

Elle previously featured on Ep 33 and you can connect with her at:

Website - www.curiousthemes.com

Globally recognised eCommerce marketing problem solver, Chloe Thomas.

Chloe previously featured on Ep 20 and Ep 38 and you can connect with her at:

Website (and new podcast) - https://keepoptimising.com

Digital marketing and eCommerce expert, Joanna Steele.

Joanna previously featured on Ep 29 and you can connect with her at:

LinkedIn - www.linkedin.com/in/misssteele/

Website - www.dimaxdigital.com

Instagram - @joanna.diana.steele

Twitter - @misssteele

Owner and formulator at UXB a natural skincare company, Simon Driscoll

Simon previously featured on a Coaching Call and you can connect with him at:

Website - uxbskincare.com

Show Links The eCommerce Podcast

eCommerce Masterclass

Keep Optimising Marketing Podcast

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Every business needs a reason why customers should buy from them instead of their competition. It doesn’t have to be anything grandiose, it just needs to matter to the customer.

Jessica Totillo, an eCommerce strategy expert, shares her wisdom and highlights seven ways that businesses can gain competitive advantage and increase conversion on eCommerce websites.

Jessica is working with and learning from the top experts in the digital marketing and eCommerce industry and loves working with female entrepreneurs and teaching the secrets of 7-figure eCommerce businesses.

Takeaways

1 Know your customer.

2 There's most likely someone else out there who sells what you sell, but nobody else is you.

3 Build trust in your customers by putting time and effort into factors like social proof, product reviews and content and videos that tell your story.

Connect with Jessica

Website

Facebook

Instagram

Show Links

The eCommerce Podcast

eCommerce Masterclass

Keep Optimising Marketing Podcast

Show Sponsor

Kurious Digital

The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around the site and book a demo.

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We’ve heard it said aplenty: Pinterest is a crazy effective marketing tool.

But do we believe it?

Nancy Badillo, digital marketing specialist, uncovers the mystery of Pinterest marketing works and shares from her first hand experience of how it can help Etsy sellers generate organic traffic.

Nancy has been a Digital Marketing Specialist now for 11 years and an Etsy seller for the last four years. She works with Etsy sellers who want to build a thriving business and embrace the entrepreneurial adventure. She started her Etsy Shop in late 2016 because she wanted to write a case study for her blog about making handmade items and selling them on Etsy. Now she has six Etsy Shops and loves making passive income with Etsy.

Takeaway #1 You don’t need to be an artist or tech savvy to sell on Etsy.

Takeaway #2 Building a brand and creating awareness takes effort.

Takeaway #3 Use Pinterest marketing correctly and you will begin to see results within weeks.

Connect with Nancy

Website

Facebook

Twitter

Instagram

YouTube

Links

Grow by mediavine

Tailwind App

Tailwind Tribes

Nancy’s course

Sponsors

Kurious Digital

Lightbulb Agency

Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers. If you're in the market for eCommerce services, look up Lightbulb Agency.

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Selling an online business can be an overwhelming process that carries with it a lot of uncertainty and requires tremendous patience and trust in the system.

Brad Wayland, of Quiet Light Brokerage, represents sellers and helps them prepare for selling so they can get the maximum return on their sale. In this episode Brad dives deep into what it takes to sell a business, exit planning and how to use acquisitions as a strategy to grow an eCommerce business.

Brad is an entrepreneur who began working in the online space in 2003. He has a wide range of experience operating and marketing online businesses. Brad became friends with Mark, the founder of Quiet Light Brokerage in 2015 and it led to him becoming an advisor.

Takeaway #1 Always be in a position to very quickly lay out all the financials for an interested buyer.

Takeaway #2 A business will generally sell for what it’s worth. Don’t over price it.

Takeaway #3 If capital is not your biggest issue then the easiest way to grow is to acquire. You can literally buy the success that you want.

Connect with Brad

Twitter

Quiet Light Website

Sponsors

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Lightbulb Agency

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Tony Guarnaccia, founder of Results Trained and author of Small Steps to Big Profits, shares his insight into running profitable businesses using his framework of growth factors. This construct helps businesses audit themselves and identify gaps so that they can grow and generate revenue predictably.

Tony’s story in business begins with his parent’s failed bakery and their resulting homelessness. Thanks to his flair for digital advertising, he flipped the script and found real business success online marketing for big auto companies. Since his realisation that small businesses need planning and strategy like a fish needs water, he’s been dedicated to helping grow businesses navigate the uncertainties and emerge stronger on the other side. Tony has helped grow over 10,000 small businesses and a dozen Fortune 500 companies.

Takeaway #1 Continuous growth is essential to the long term survival of any business.

Takeaway #2 Utilise this recursive process every quarter to help your business review strategy and to discover opportunities to grow.

Takeaway #3 Whether you're a startup business or a big corporate organisation, the principles remain the same.

Connect with Tony Guarnaccia

Websites

Tony Guarnaccia

Small Steps

https://www.linkedin.com/in/tonyguarnaccia/

Links

Small Steps Manifesto Download

https://smallstepsgrowprofits.com/manifesto-confirmation/

Sponsors:

Kurious Digital

Lightbulb Agency

Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers. If you're in the market for eCommerce services, look up Lightbulb Agency.

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With Black Friday and Cyber Monday fast approaching and more and more people shopping online (thank you Covid-19) there is no better time to start preparing for the busiest shopping days of the year.

However, it’s certainly not business as usual. The ongoing pandemic continues to create uncertainties and presents unexpected challenges for businesses worldwide. No one can be sure how Black Friday and Cyber Monday will play out but one thing we do know - it pays to be prepared.

Globally recognised eCommerce marketing problem solver, Chloe Thomas, gives insight on how businesses big and small can prepare for the upcoming Black Friday and Cyber Monday while contending with all the uncertainties that come with a global pandemic. .

Chloë Thomas, author of several bestselling books, keynote speaker, advisor, and host of the eCommerce MasterPlan Podcast and Keep Optimising Podcast. She helps her clients maximise their marketing performance.

Takeaway #1 Plan ahead and be prepared to adapt as and when necessary.

Takeaway #2 Warm up your list and test your ads now. Black Friday and Cyber Monday is not the time to be testing.

Takeaway #3 If someone has bought from you once they are far more likely to buy from you again.

Connect with Chloe Thomas

Website (and new podcast)

https://keepoptimising.com

Links

About us pages that are good at storytelling

https://www.farmtoysonline.co.uk/pages/about

https://www.jerseybeautycompany.co.uk/about-us

https://moscowcopper.com/pages/our-story

Welcome campaigns

https://www.snakehive.co.uk/

https://www.projectrepat.com/

Post purchase

https://www.paper-republic.eu/

Sponsors:

Kurious Digital

Lightbulb Agency

Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers. If you're in the market for eCommerce services, look up Lightbulb Agency.

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When it comes to eCommerce, behavioural psychology is more relevant than ever. From power words to colourful CTAs to genuine interest in our customers, Behavioural psychologist, Padraig Walsh joins us to help get our heads around the role of consumer psychology in eCommerce and how to improve our online presence with behavioural design.

Padraig has worked internationally exploring influences on human behaviour. He uses his expertise to support behaviour change in commercial, educational and healthcare settings. Padraig also hosts a weekly podcast The Behaviour Vaccine which explores how Behavioural Science influences everyday issues such as habit change, well being, financial health and more recently Covid-19.

Takeaway #1 Stick with familiar website design instead of trying to go against the norms.

Takeaway #2 Engage your customers without overwhelming them.

Takeaway #3 Lower barriers to purchase.

Connect with Padraig Walsh

LinkedIn: Padraig Walsh

Podcast: The Behavioural Vaccine Podcast

Website: Actualise Academy

Sponsors:

Kurious Digital

Lightbulb Agency

Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers. If you're in the market for eCommerce services, look up Lightbulb Agency.

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JJ Resnick, an expert in working with brands to help them succeed online, shares his tested and proved 8-step blueprint for building a successful eCommerce business.

The blueprint encompasses the exact process that JJ and his team have followed to create each of their 7 and 8 figure brands.

If you are serious about building a brand that resonates with your audience and one that they will get to know and trust then tune in and follow each of the steps for a successful business.

JJ is now working with new entrepreneurs looking to build their own brands. Check out this special link that JJ and his team have created for our listeners - www.buildmybrand.xyz/kuriosity.

Connect with JJ Resnick

Website: www.buildmybrand.xyz

Email: jj@jjresnick.com

JJ Resnick’s other Businesses

Website: www.moscowmule.com

Website: www.moscowcopper.com

Recommended Online Tools

Helium 10 www.helium10.com

AH Refs www.ahrefs.com

NameMesh www.namemesh.com

Lean Domain Search www.leandomainsearch.com

Sponsors:

Kurious Digital

Lightbulb Agency

Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers. If you're in the market for eCommerce services, look up Lightbulb Agency.

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Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer.” Paul Greenberg, CRM Expert

Customers choose to interact with businesses that offer them value and service them throughout the customer journey.

While some may believe email marketing is dying, it is actually the backbone of digital marketing. It shows up at every step of the customer journey and the customer life cycle. The more customer centric and personalised the emails the higher the engagement and conversion.

Kath Pay, consultant at Holistic Email Marketing, shares her wisdom and gives insight on how lifecycle marketing can optimise customer engagement.

Kath is well-known for her conversion-focused approach and is a huge fan of testing and optimising. She introduced the principles of consumer psychology and behavioural science into email more than five years ago, and this, combined with conversion-centred design; are applied throughout the customer journey within Kath's holistic approach to email marketing.

Takeaway #1 Lifecycle marketing is a form of personalization.

Takeaway #2 Strategy first. Tactics second.

Takeaway #3 Reframe what you do, your site, your email, your language in a way that connects with the customer.

Connect with Kath Pay

Email kath@holisticemail.com

Website www.holisticemailmarketing.com

Linkedin https://www.linkedin.com/in/kathpay/

Twitter https://twitter.com/kathpay

Sponsors:

Kurious Digital

Lightbulb Agency

Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers. If you're in the market for eCommerce services, look up Lightbulb Agency.

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Nothing beats a good story.

Stories are powerful connectors that break down barriers and build relationships. A compelling narrative evokes emotion and forms connections with the target audience that are vital for conversion.

Marcus Cauchi, an expert in buyer/ seller psychology, shares fascinating insight into how storytelling can increase our conversion rates and engage more customers.

Marcus Cauchi is a seller who teaches selling, not a trainer who teaches sales. He has been successfully serving his clients with Sandler Training since 2004. Marcus speaks regularly on sales, sales management, company turnaround and the successful recruitment of salespeople.

Takeaway #1 The basis of story starts with your customer.

Takeaway #2 You must think as your customer, not about them.

Takeaway #3 If you can get the customer to generate the story, you are far more likely to get a win.

Takeaway #4 Unless you build value into the conversation, the conversation will always degenerate into cost.

Connect with Marcus Cauchi

Twitter: The_Inquisitor

Linkedin: https://www.linkedin.com/in/maximisechannelsales/

Facebook: https://www.facebook.com/marcus.cauchi

Email: marcus.cauchi@sandler.com

Marcus Cauchi’s Podcasts

TheInquisitor Podcast

Podbean: https://marcuscauchi.podbean.com/

Spotify: https://open.spotify.com/show/7C3pmVfHbwu84oZCqUQq81

Apple: https://podcasts.apple.com/gb/podcast/welcome-to-theinquisitor-podcast/id1341867086

ScaleUps And Hypergrowth Podcast

Podbean: scaleupsandhypergrowth.podbean.com

Spotify: https://open.spotify.com/show/3t0Gge9e5XaB8REaqkiQ6u

Apple: https://podcasts.apple.com/gb/podcast/scaleups-and-hypergrowth-podcast/id1508754065

1 Segment emails

Segment your customers and send them only relevant content and promotional offers. To stay on top of your game you have to be continually working to understand the customer so that you can send them relevant content that they can engage with.

The format of your these emails also matter. * Create a catchy subject line that will immediately catch the attention of the customer and resonate with them. * Use the recipient's first name - people like hearing their name and they'll want to know what you have to say to them. * Be personable and empathetic to create a sense of camaraderie. Your customers want to know they are being understood and that you genuinely care.

The ultimate purpose is to get customers to click on the link and make a transaction on the website.

2 Sequence emails

Sequence emails are sent to one email per person that is triggered by a behavior or an action by that person.

Classic example of this is the abandoned cart. You can sequence multiple emails and send them over several days to help the customer come back to complete the purchase. This is helpful for gradually building trust with your customers.

Sequence emails also work well with on-ramp and new customers. Aim to nurture your customer relationships and help them to buy into your values and your culture.

Sequence emails are very targeted and are sent one email to one person based on their buying or browsing behavior.

3 Transaction emails

Transactional emails are triggered by a specific behavior on your website - a customer buying a product from you. These are a series of emails that the customer is looking out for and waiting to receive.

The customers are waiting for the order confirmation email. They want to read the email that tells them their order is on the way and that the order has been delivered. An additional email you can and should send is to ask for feedback or review of the product they've purchased.

You know then these are emails that will be opened and read by the customer. And this is why these transactional emails are a great opportunity for some well thought out up-selling and cross-selling. The customer already has a level of trust because they have just bought from you so they are far more likely to click through to your site.

4 Customer service emails

Customer service emails are really important because they help retain your customers and build a loyal customer base.

These are emails that your customers will be waiting to receive because they want you to answer one or more of their questions. This is high value real estate space!

Happy customers become loyal customers who will evangelize your brand and bring you new customers.

5 Footer emails

These emails aren't going to be super fruitful but they are well worth taking advantage of.

Instead of simply having a signature at the bottom of your work emails, put a banner advert under the signature or a link to a best selling product on your site.

Change this on a regular basis to keep it fresh and relevant.

Think about these five types of emails and plan your strategy. Drop me a line and let me know how you are getting on. I will definitely subscribe to your emails and maybe even give you feedback on what I think you could do to improve it.

If you have any questions or thoughts, we'd love to hear them!

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Matt Edmundson
Collab Project
Kurious Digital
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Welcome my fellow eCommerce Entrepreneurs! My name is Matt Edmundson and this show is for those of us Kurious About eCommerce and who want to know how to get better at digital business.

Creating and sharing valuable and relevant content is one of the foundational elements of having effective websites that drive traffic and generate leads. It is a medium to long term strategy that needs to be carefully considered and implemented because of its direct link to the sales funnel.

The reason being engagement.

The better your content can resonate with your customers, the better the engagement and the higher the conversions.

Not all engagement is the same.

Outbound content management is short, snappy and easily digestible. It disrupts the reader and offers value that they are probably not even looking for.

Inbound content marketing, on the other hand is where you try to make yourself more discover-able by people who are searching for specific content. This is where we you create content gold and get people to keep coming back for help on other related topics.

Here are four steps you can take to create valuable, relevant and consistent content:

Define your content strategy

Before you do anything else, you need to have very clear and measurable content goals in place. Knowing where you are and where you want to be will give you a clear sense of direction from which you can create a content schedule.

Create only good content

The competition for good content is tough out there! To stand apart from the masses you have to understand what consumers in your niche want to know. Every bit of content you produce needs to hinge on being: valuable and relevant.

For example if you have an online store, a product landing page can serve as an excellent content marketing tool that will quickly translate into conversions. The content here needs to be entirely customer focused - what they would like to know and see. Keep it relevant and give them content around what the product is, what problem it will solve for them, how it will transform then and (with a clear call to action) what they can do next.

Another example is a product page, complete with videos, reviews and FAQs. A product page with images and solid descriptions for each product is content that is both valuable and relevant to the consumer - they want to know everything they possibly can before they make the decision.

How-to-videos that show how the particular product can be used or worn are highly valuable and relevant content. Your customers will watch the videos to better understand the product and learn how it can transform them. How is it valuable and relevant to them? Use subtitles if you are narrating because a lot of people watch videos with the audio off.
Product reviews have a lot of mileage. Before we buy anything we want to know if it works and actually does what it claims to and one way to do that is to read the reviews. Amazon claims that over 90% of people read reviews before making a purchase.
FAQs are a great way to engage your customers with valuable and relevant questions. You can build this content by preempting what you think your customers will want to know as well as include what questions your customers have already about that product. Take careful note of the questions your customers are asking and what they care about. Creating content around their questions will increase engagement.
Be committed to your content schedule With strategic content marketing you are playing the long game and in time your content schedule will add to the success of your organic searches and lead generation. Commitment and consistency are key.
Be deliberate about distributing content

Don't create content for the sake of it and definitely don’t create content with fingers crossed hoping it will get noticed by someone.

You have to be deliberate and intentional about distributing content in the right forms and onto the right platforms so that it can be noticed by the right people. For your eCommerce business to sky rocket, it is critical that the right people engage with it.

It may seem daunting to think how on earth you're supposed to find the time to create content in so many forms and distribute on just as many channels. But I bring good news! You don't have to create lots of different content to distribute. You can use one piece of content and splice and dice it in different ways to distribute.

Getting the content right is vital for driving traffic to your site and generating leads because it builds trust in your brand.

If you have any questions or thoughts, we'd love to hear them!

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Matt Edmundson
Collab Project
Kurious Digital
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Welcome my fellow eCommerce Entrepreneurs! My name is Matt Edmundson and this show is for those of us Kurious About eCommerce and who want to know how to get better at digital business. As wonderful and convenient the world of eCommerce is, it is impersonal.

eCommerce personalisation is critical for online success. By giving consumers a personalised customer experience you can massively improve conversion rates and customer retention. In today's show we look at three key ways that you can personalise your customer journey to enhance customer experience, engagement and loyalty. 1. Website personalisation The aim is to understand the visitor as quickly as possible through their browsing patterns. The more you can anticipate their needs the faster you can begin to give them recommendations. One way to do this is to segment your products by categories. This makes it easier for customers (first time and repeat) to browse and quickly find what they are in interested in. It also helps you gain a better understanding of what the customer wants so that you can begin to offer them relevant content. For example, if a visitor on my site is looking at fountain pens, I am going to start making assumptions and show them fountain pen accessories or best selling fountain pens or blog articles about these pens. I am not going to show them ball-point pens. Another way to quickly understand your customers is to encourage them to create user profiles/accounts on the website. This helps you to build a complete picture of the customer so that you are in a better position to create and offer tailored content and promotional offers. Show customers personalised pages based on their anticipated needs/wants by creating categories like Favorites, wish lists, browsing, purchasing. The more tailored the content, the higher the conversion. 2. Email personalisation For effective and personalised email marketing you need to think about your customers and take their shopping habits into account before you can offer them specific content and relevant promotional offers. And guess what? Email open rates go up. Click throughs go up. Sales go up. Segment your list of subscribers and use email sequences. Give your customers relevant content watch the conversion rate go up. Format your emails with a catchy and tailored subject line to immediately capture the attention of the customer and draw them in. Use the recipient's first name and always be personable and empathetic to start to build trust and create loyalty. Email personalisation, particularly through sequences, are a great way to help engage your customers to increase conversion and to create repeat business. 3. Social media personalisation Remarketing pixels (most often through Facebook) are super targeted and a very specific. They help keep products and services on your customers radar long after they have left your site and moved onto their social media platforms. But social media personalisation is not just about targeted and specific marketing - it is also engagement. It offers a human connection with your brand in a personable and less formal tone. It creates opportunity for you to better understand your customers - follow them back, get involved in the conversations by responding to their content and let them know they matter to you. For example, someone comes to my site that hasn't been before and leaves without creating a profile. The FB pixel fires and I can add them to a custom audience through automated software. For me, I would put them in the fountain pen audience. Then I would target them with on-ramp content, such as a video on how to write beautifully with a fountain pen and another on top ten mistakes beginners make with a fountain pen and so on. I would then see which content they interact with. The more they interact with my on-ramp content the more I get to understand them and the more personal the experience I can create.

In essence, the more you can understand the customer and what they want, the more you can personalise their experience and the greater the impact on your conversion rates.

If you have any questions or ideas, we'd love to hear them!

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Matt Edmundson
Collab Project
Kurious Digital
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Welcome my fellow eCommerce Entrepreneurs! My name is Matt Edmundson and this show is for those of us Kurious About eCommerce and who want to know how to get better at digital business.

Coming up in today's show we’re going to be talking about the importance of fandom and how you can harness the incredible power of superfans for your business.

Superfans are an excellent sales force. They love your business and tell your story. They are mavens who can't help but tell everyone why they buy from you and why everyone else should also buy from you. There is no better form of marketing than word of mouth.

Fandom used to be associated only with the all-consuming, hysterical teeny-boppers who were obsessing over music, pop-icons, fashion and culture. Demanding more from the brands they love. But now that we are armed with some phenomenal digital tools we have the amazing opportunity to create a direct two-way access with our superfans. More and more brands are using the direct to consumer model through the internet and social media. The growing trend of influencer marketing is also using social media to create massive influence on products.

We are all a fan of something but superfans are different in that they are engaged, obsessed even. Superfans are emotionally invested in your brand and naturally spend a lot of their personal time and energy talking about you, your brand, your values, your mission, your activities etc.

Superfans are your secret weapon to marketing and you want them in your corner so that you can form and harness the power of your (super)fandom.

Here are four ways to create superfans for your business:

1 - Identify

The first step towards harnessing the power of your fandom is to identify the fans from the superfans. Distinguish between who is just a repeat customer and who is a superfan.

You can do this by using the data you have on your customers - both on your website and your social media platforms. Determine your active followers on social media and analyse their comments, how they react to your content and how they talk about your brand to others. Are they on any Refer A Friend or Affiliate schemes that you have? Product reviews are another great place to find (and segment) your superfans - they'll write a lot of reviews and sing your praises too.

2 - Reward

Once you know who your superfans are, you can start to create your fandom by instilling a sense of belonging and community in which they speak the same dialect and share the same views and values.

At Jersey Beauty Company, we do this in a number of ways but two that work particularly well for us is First Look and Affiliates. First look is giving our superfans first dibs or first try of brand new products and they give us their feedback by being the first people to write reviews on the website. Affiliates benefit by being able to build their own businesses.

You can use VIP points, reward points, events - anything that gives your superfans a reason to belong.

Rewards programs are valuable, but your customers also appreciate being recognised for their engagement and participation with your brand. It's not a simple case of, if you spend a shed load of money with us we'll give you reward points. Instead, reward them for their engagement.

Make them feel special and like they are a part of your community. Consider offering points to your loyalty program participants who frequently engage with you on social media and make them feel special and important. Invest deeply in rewarding your superfans and understand what their motivations are.

3 - Empower (to transform)

Empower your superfans by giving them tools to transform.

Crossfit have set a great example of identifying their superfans, rewarding and empowering them. One of the ways they do this is through the Workout of the Day (WOD). A different workout every day is emailed out to all crossfit members. The WOD is interesting and effective and gets the people talking and coming back for more. Crossfit have created a community that works out together in the "box" - which is their language for gym. They also have t-shirts for purchase in every box that once again is symbolic of their community.

Crossfitters are naturally evangelising because they have experienced a personal transformation - not in just their bodies becoming leaner, stronger and more energised but they have transformed into more motivated and disciplined versions of themselves. And most importantly for them, they are part of a community that is encouraging and pushing them to keep transforming.

Crossfit has exploded as a result. With every superfan there is a transformation. At JBC the transformation is in the customers skin and their renewed or newfound confidence. As a business you need to understand the transformation process and help your customers understand the transformation they have experienced by giving them words to describe it.

Keep your superfans close and allow them to be a part your brand. Make sure your fandom is the first to know about any upcoming events or any stories related to your brand through dedicated emails or perhaps a Facebook group. No matter what channel or channels you use, help your fandom identify their transformation and make them proud of it. Enable them to talk about their transformation to others. The more they talk the greater success your brand will have.

4 - Engage

Get a good understanding of what platforms your superfans are hanging out on and engage with them there. Consistent engagement with your fandom will increase their loyalty and your marketing.

Social media platforms are a really great way to engage your fandom. Make use of Facebook pages, hashtags and forums and build your fandom community. Tell them transformation stories about others in your community and encourage them to share their own. Ask them questions. Get them involved.

The role of superfans is invaluable to our businesses. We have to do everything we can to identify and reward our superfans and nurture these relationships by empowering and engaging with them. Superfans are the key to long term business success.

Reach out on instagram @mattedmundson and tell us your stories. If you have any questions or ideas, we'd love to hear those too!

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Kurious Digital
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Welcome my fellow eCommerce Entrepreneurs! My name is Matt Edmundson and this show is for those of us Kurious About eCommerce and want to know how to get better at digital business.

Coming up in today's show we’re going to be talking about how we can compete with the giant of the digital world, that is Amazon.

Let's face it, Amazon is at the top of the food chain when it comes to the eCommerce marketplace. There is no doubt about it. From it's humble beginnings in the garage of Jeff Bezos 25 years ago to an annual excess of $230 billion with more than 647,000 employees, Amazon is huge and it is a Goliath of an eCommerce business.

And it isn't showing any signs of slowing down. CNBC recently reported Amazon's plans to take on the Indian market. They've got plenty of hurdles to overcome but it'll probably only be a matter of time before they resolve those issues and take their place as the dominant player in India's economy.

As they grow and take on other countries, markets and industries, we have got to ask ourselves, do we actually stand a chance?

Yes and here's two reasons why we absolutely stand a chance.

1) We leverage with Goliath.

eCommerce is only 10% of overall retail sales. The retail business is a $5.5 trillion business and only 10% of that is online. In the next decade it will jump to 20% to 40% and no one company can serve all those customers and all their needs. This is a great time to be starting eCommerce businesses. 2) We compete like a Digital David.

If you are familiar with the old Sunday school story of David and Goliath, in your head you will have a picture of this giant who is a champion, and is head and shoulders above everyone else. He is complete monster of a man and he is so intimidating that not one from the Israelite army is willing to go up against him. David, a shepherd boy, is the only one who volunteers. King Saul gives David his armour for battle but David takes it off because it doesn't feel right and instead chooses to slay the giant with what's familiar to him - stones and a slingshot.

Malcolm Gladwell has written a great book called David and Goliath in which he talks about how to overcome giants. He explains how David is cool because he's unique, he's authentic and he knew what would work for him. He wasn't going to pretend to be a warrior in the King's armour. He chose to go with what was right for him - five stones and his slingshot. This is how we Digital Davids compete - with what's authentic about us and with the tools we have. Here are my five stones: Stone one: Customer relationships Amazon cannot create the relationship with customers in your niche that you can create. They just can’t. They are too big and they don't have the people, the resource, the drive, or the knowledge to create that relationship that you can have with your customer. We have to understand that our customers hold all the cards. They can choose to spend their money with us right here, right now, or choose our competitor half way around the world. As a business you need to get to know your customers by listening to them, anticipating what they need and solve their problems for them. Like David we can be quick and agile and adapt to the needs of our clients. By investing heavily in your customer you can earning their trust and loyalty. Amazon isn’t personal on any level. It’s totally transactional. People buy with their emotion and so you have the advantage of being able to appeal to your customer’s emotions by being remarkable and awesome their eyes. People love values. Other than speed and convenience, I am not sure what values Amazon does have. There is a whole host of tax issues with them, they are no longer the cheapest and the fake reviews are creating credibility issues for them. All these crevices can be exploited and can work in your favor. Stone two: Shipping May sound odd but shipping is one of the key points about Amazon. They have totally nailed it with speed and convenience. But what they aren't able to do because of their sheer size, is be personable to their customers. Their packages are delivered in standard boxes and are a bit boring. Stone three: Play a longer game 3% of people buying online know what they want and are ready to buy. 1.5% of these customers go to Amazon where they search for the product they are looking for, sift through the options, pick one and click buy now. 97% of those who don't go straight to amazon usually are the ones who 'don't know what they want but want to something'. They have a problem and they are trying to figure what they need to solve it. These customers need businesses in this specific niche who offer free how-to-videos, blog posts, content, tips and tricks on how to do things. Most buyers are in this category. If you find them and connect with them, then in the long term they become some of your best clients. Stone four: Be known in your niche Amazon's niche is 'no niche'. They sell to anything to anyone and everyone. But Amazon can't be everything for each niche so do the opposite and create a niche to sell in and become the expert. Meet the demands of the customer by having all the product knowledge and the content and the how-to-videos so that they wouldn't even consider taking their business elsewhere. Focus in on the needs of the buyer. For example, if I was selling niche fountain pens I would make sure I have the best content, the best how to videos and the best up sells for people looking for fountain pens. I would also offer the best curated bundles of pens with the perfect ink and the perfect paper that you could find. Amazon doesn’t do this. Create an experience. Also create super fans. Word of mouth marketing is still the best form of marketing. We'll get into this in our next podcast. Stone five: Know your enemy In the words of Sun Tzu in Art of War: Know your enemy. Amazon gives you so much data that you can take advantage of and help your own eCommerce business grow. In my upcoming course, I show you how I used this principle and how an idea i got from Amazon generated over $80,000 of sales on my own site. it was a product that I hadn’t come across before, but thanks to Amazon I discovered it and sold it! I wouldn't have known that product or gone to sell it if i hadn't known my enemy. Amazon runs out of stock! They are big and don't always have the best stock management system. We sell the same product and people come to us when amazon runs out of stock. we offer a much more personable service and better rate and hopefully we'll have those customers coming back to us time and time again. Final thought about knowing your enemy - maybe, just maybe, you could also sell on Amazon and take those customers. It's not something that will work for everyone but it is worth considering. There you have it - my five stones that you can use as a Digital David. Like David, you don't have to be afraid of your enemy. Rather, use what you have, run at them and chop off their proverbial head. You'll be surprised what you can do despite your size!

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Kurious Digital
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Welcome my fellow eCommerce Entrepreneurs! My name is Matt Edmundson and this show is for those of us Kurious About eCommerce and want to know how to get better at digital business. Coming up in today's show we’re going to get into all things to do with shipping/ delivery. If you deliver your products directly to your customers or are thinking about offering a delivery service to your customers, you are going to want to listen up as this is quite an in-depth discussion with lot’s of good stuff.

After product cost, the second biggest direct cost that your eCommerce business faces is shipping. As a business your aim has to be to offer the lowest shipping rate possible while still giving your customers the shipping options they want and at the same time covering your own costs. There are five key costs that you need to consider when it comes to shipping products to you customer: 1. Operational 2. Environmental 3. Packaging 4. Shipping 5. Hidden So let's dive in!

1 Operational Cost

These are all the costs that make up the processing of orders. You'll need to consider: Who is going to pick and pack the order? How much time does it take? How many people do you have to employ to do this job? At Jersey Beauty Company we found great efficiencies in simply rearranging the layout of our warehouse. For example, we grouped products together that are often sold together and placed bestseller items nearer to the picking station. Having most everything in arms length and laid out in a more organised manner made the process much quicker. We also wrote some code to start scanning orders. If after scanning the light was green it meant everything had been packaged correctly, if red it meant that something wasn't quite right in the order. In our first month of implementing this scanner we saved £7K in our operational costs. Suddenly processing orders was easier because we didn't need an extra person to check orders. Consider ways that you can change your order processing to be more cost effective and efficient.

2 Environmental Cost

We all have a responsibility when it comes to our environment and even more so as eCommerce businesses who provide a delivery service. eCommerce can be more environmentally friendly as folks aren’t driving around as much and shopping from the comfort of their homes and offices. Delivery services can be more environmentally friendly too when packages are grouped together and then shipped. Time in transit has a direct relationship to the environmental impact of a given delivery service. The faster it is, the bigger the impact. We need to be more mindful of this even though it may not be a direct cost to our business, it is a direct cost to our environment. Consider ways how your business can be more carbon neutral. At Jersey Beauty Company we stopped using plastic bubbles and turned to popcorn! Not only is it a great low calorie snack, it is also cheap to produce, lightweight and biodegradable. Think about your environmental impact as a business - everything from processing orders, packaging to delivery. Sustainable shipping has a real potential for good.

3 Packaging Cost

Packaging costs kick in when you've picked the products off the shelf and now need to package them into something to send to your customer. How do you package your orders? Are your customers happy with their orders when they receive them? Whether you package up your products in envelopes, padded envelopes, jiffy bags, cardboard boxes - you need to think about what you customer expectations are when it comes to receiving their orders. Look around see and what your competitors are doing. Be aware of all your packaging cost but sure to never compromise your service for cost. Based on our customer expectations and our priority of delivering orders in good condition, at Jersey Beauty Company we decided to use cardboard boxes from recycled materials. Yes it is a bit more expensive but it gives us peace of mind that our customers are receiving their order in good condition and our customers are happy. It was the same reason that we moved from plastic bubbles to popcorn.

4 Shipping Cost

Offering your customers the right shipping rates and options is key to your success as a business. You don't want to be the business that charges too much for delivery and loses customers or charge too little and not profit. Understand your service and choose a shipping strategy to make sure you deliver accordingly. Define what you want to accomplish with your strategy - is it to increase conversions? Increase average order value? Decrease costs? Improve operational efficiency? Shipping rates are based largely on four factors: i) Service and speed: Most customers expect a number of shipping options with as short delivery times as possible. Plus, they want it to be for free! Essentially the more expedited the shipping the more costly it will be (to you and the environment). In order to be cost effective as a business you'll need to map out the right shipping service to each shipping option. To do this you'll need to understand elements such as:

when does the package need to arrive?
does it need to be tracked?
does it need to be signed for?
is it being shipped to a business or a home?
what kind of products are you shipping - are they liquid, are they hazardous, are they gifts, are they in bulk etc make sure it's covered by your insurance company

ii) Dimensions and weight: The bigger and the heavier the package the pricier it will be to ship. Each courier will have different restrictions and rates and you'll need to go away and research which couriers are best for your business needs. In general though, some couriers charge on dimensional weight - meaning the size of the package as opposed to the weight. Most couriers offer a flat rate - whether its for weight or for destination. it's not the same for each so you'll need to do your research. iii) Destination: Shipping costs tend to differ depending on how far the package has to be couriered. Using a few different couriers in order to keeping shipping costs for you and your customers down is a very good idea. If you ship internationally you need to keep in mind whether your products are allowed to enter the country you are shipping to; what are they additional taxes and costs.

At Jersey Beauty Company we found better rates when we separated what we shipped into countries. For example alot of our orders are shipped to Sweden and we have found a courier service that just ships to Sweden for us. We have one for the UK. One for Australasia.

iv) Shipping Volume: If you ship a large volume of packages then you may be in a better place to negotiate a flat rate with your couriers. The more you ship the more you save. It is also worth looking into a brokerage services because depending on what and where you ship it may be cost-effective. Some businesses are also joining forces to help keep costs low. Jersey Beauty Company does fulfillment for other businesses too. Shop around. Know your customer and find what will work for them and make sure that it will remain cost effective for you. Even if you have been shipping to customers for years it is worth investing your time in researching what whether it would be cost effective to change couriers. An overhaul of your services could save you a lot of money so it worth spending the time to shop around.

5 Hidden Costs

This is something that we don't often hear talked about but it is so well worth your while to be aware of the hidden costs when it comes to working with your couriers. Some of the things you need to consider are: * How many times with the delivery drivers try to residential addresses if no one is home to receive delivery? Will they leave it with someone or in a safe place, redeliver at another time, or return to you? What is the cost of returns? Will the customer know where it is left or whether it will be redelivered? How do you know that your package will get safely and securely into the hands of the customer? * Does the courier deliver to residential areas? Do they have surcharges for certain areas? * How are the drivers paid? A lot of drivers can be self employed and are paid by the number of parcels delivered. Such drivers will be looking to deliver as many as possible in a short space as possible and it may not be worth their time to deliver one package 20 minutes away. Your service to your customer would suffer as a result. * What are the insurance costs of lost deliveries and who pays these charges? You, the courier service or the driver?

Read the fine print and become well acquainted with it so that there are no surprises later in the game.

Shipping is a huge cost to eCommerce businesses so it really needs to be strategic. All five of these key costs need to be thrown into the mix when you're calculating shipping cost for your business.

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Collab Project
Kurious Digital
Jersey Beauty Company
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Welcome my fellow eCommerce Entrepreneurs! My name is Matt Edmundson and this show is for those of us Kurious About eCommerce and want to know how to get better at digital business.

Coming up in today's show, we are talking about Black Friday - one of the busiest shopping day in the retail calendar. It's time now to start planning a strategy that is best suited for your business. No matter how you feel about Black Friday, it is coming and it is still one of the busiest shopping days in the retail calendar on both sides of the pond. This year Black Friday is falling on November 29th which for many will be just after pay day. Many businesses will be stepping up their Black Friday sales to get a bigger share of consumer spending. With the number of Black Friday shoppers increasing year on year, how do businesses approach Black Friday in such a saturated market?

In reality there are two main options - either stand out or stand down. Stand out to get the biggest share of consumer spending as possible or stand down and save your discounts for Christmas sales. However you choose to protect your margins and retain customers, essentially you need to be highly strategic in Q4 to protect your profit margins and create conversions. Here are 10 Top Tips: 1. Get ahead of the curve and start planning for Black Friday now. Shoppers will start holiday shopping and researching for Black Friday sales in October. Plan your products and promotional calendar, marketing emails etc. 2. Be competitive and apply the right discounts. Consumers are becoming increasingly immune to discounts - they are used to getting 15%-20% off all year round so 20% off on Black Friday means very little. Use you landing page to clearly display your discounts. 3. Offer targeted promotions instead of site-wide sales to protect profit margins. Some businesses that offer massive discounts not only risk their profits but also stock shortages in the middle of the shopping season. 4. Don't discount for the sake of Black Friday. Looking at trends from Prime day a few months ago, research shows that "while discounted products saw the largest average period-over-period revenue increases (+820%), the roughly 59% of products in the sample that were not discounted over Prime Day still saw average revenue growth of +496%". These stats show that whilst discounts help, people were generally in the buying mood. We can expect the same for Black Friday. 5. Black Friday is not just a day of sales but a weekend long event. To keep the customers and the sales coming, make sure your extend your sale until Cyber Monday. 6. Prepare for a huge spike in traffic by keeping your server speed and check out process in check - no one has the patience for a slow site and you don't wan't to lose sales and or valuable future custom. If you can google 'page speed insight' and check the speed of your website. 7. If you can't compete with the big businesses then create interest in your business by sacrificing old inventory -if you're a beauty site you could give away an item from old inventory for every customer who spends £10/$10 or more. Not only will you be able to get rid of old stock but customers will get to sample your products too. 8. Donate all or portions of your BF sales to Charity. 9. Do nothing. Don't participate in and save the discounts for Christmas instead. IKEA, Asda and M&S, Selfridges, Apple, Next and Primark are just some of the brands who have opted out of some BF events. 10. Internalise #4 - it's not just about discounts! There is no right or wrong way to do Black Friday. As consumers we know we are going to be completely bombarded by companies competing to give us the best offers but that doesn't necessarily mean we aren't going to spend our money. In essence, consumers are looking for great value for money - whether it's on Black Friday or Christmas sales or whether our money goes to charity or goes to line profit margins.

A Look Inside Jersey Beauty Company with Director, Michelle Dunbar

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Welcome my fellow eCommerce Entrepreneurs! My name is Matt Edmundson and this show is for those of us Kurious About eCommerce and want to know how to get better at digital business.

Coming up in today's show we are talking Christmas and what your business can be doing to plan ahead and capitalize on those Christmas sales.

Eggnog and Christmas lights might be the farthest thing from your mind right now but to experience success this year you need to start thinking about how your eCommerce business is going to drive those sales and finish strong in the final quarter.

Here's 10 eCommerce tips for Christmas Readiness:

Plan Ahead

It’s never too early to start thinking and planning your sales strategy for the Christmas period. Be deliberate in your planning and create a promotional calendar in which you write down how and when you will reach your sales goals. The earlier you begin to market the more successful your sales will be.

Provide Gift Wrapping Services

This might sound obvious but if your site sells gift-able products then also offer a gift wrapping service. Make your site a one stop shop for your customers. Not only would this be a great customer service, it will also add a few pounds to your profit margin. Yes, you can charge for this service but don’t go crazy.

Clarify Shipping and Delivery

Be very clear with dates and time frames for shipping and delivery of all your products. Give your customers the last posting dates for Christmas for both national and international deliveries. Talk to your shipping company to get this information and then tell your customers so that they aren’t disappointed.

Prevent Returns

Use imagery, videos and detailed product descriptions so that customers know exactly what they are buying and have no surprises when they open their packages. If you’re selling accessories and clothing videos are really helpful because people need to see the product on people.

Customer Service

Your customers should always receive the best and most hassle free service at all times. This shouldn’t change over the Christmas period. In fact, step it up a notch. Over Christmas customers seem more hurried and expect speedy and efficient service. Let them know exactly how and when they can reach you over the Christmas period and go the extra mile wherever you can.

Offers and Discounts

People start to get into the buying frenzy in October and sales start to go up. Just because people are in the buying mood it doesn’t mean you have to discount your products. But what I do recommend is that you begin to highlight products and create awesome offers and discounts. If you’ve got people who are in the buying mood, they’ll more than likely take you up on your offers and discounts.

Be Mobile-Ready

A lot of people will be shopping on their phones so make sure you take the time to optimise the mobile navigation on your site. Pay special attention to your checkout process on your mobile-site, making it user friendly and streamlined. Avoid abandoned carts wherever possible.

Vouchers

Vouchers can be a critical part of your Christmas sales strategy. If your customers have joined the shopping frenzy later in the game and have missed shipping dates, they have the option of buying gift vouchers instead. Vouchers are also a great way to create customer engagement in the holiday slump between Christmas and New Year and or the January/ February blues.

Do Something for Charity

Christmas is about charity as much as it is about anything else. Invite your customers to donate to a charity of your choice and or offer to match donations. Last year Jersey Beauty Company invited their customers to donate to a very specific event that Imagine If were running. Jersey’s target was £2000 but through very generous customers ended up raising £2500 to help feed 300 lonely, elderly and less fortunate people on Christmas day. As a team, we got to be a part of that huge endeavor and it felt good!

Make it Fun

Christmas can so easily become stressful but it's Christ’s birthday and it’s a time of giving so it has to be fun! A few years ago Jersey created a Christmas Carpool video that was a lot of fun to make. We challenge you to throw some fun into your Christmas strategy and include your customers in the festive spirit too.

Our advice, get organised and use these 10 eCommerce tips for creating your Christmas sales strategy. You’ll be glad you did!

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Sadaf checks in with Jersey Beauty Company’s Marketing Manager, Jen Oliver, to talk about Jersey’s plans for Christmas.

In preparation to go live in October, Jersey Beauty Company (JBC) start to plan their Christmas sales in September of each year. They take into account factors such as landing pages, assets, content, promotions, packaging and shipping dates.

What JBC has done to drive sales over Christmas in the past:

Run offers mainly through October and November
12 days of Christmas from 19th November - these included 3 for 2 offers, vouchers, freebies, competitions etc
Run gift vouchers from October right up until Christmas
Offer gift wrapping service
Upgrade shipping to free 24 hour delivery
Hessian Santa sacks for those who spent over a certain amount, Sacks were made up on free samples and chocolates
Extra touches - festive spirit

What JBC plans to do this Christmas and Boxing day:

Jersey Christmas boxes. These will be similar to the current Jersey beauty box which is made up of different popular brands of products. These can be used as a gift for a loved one These lovely gift boxes will have a Christmas spin on them.
Gift wrapping service
Hessian Santa sacks with samples.
Eco-boxes for the eco-conscious. These will be made up of products such as shampoo bars and bamboo toothbrushes.
Keeping it simple on Boxing Day with money off vouchers.

Jen’s one main piece of advice: get your skates on and get organised!

Links * Collab Project * Kurious Digital * Jersey Beauty Company's Christmas Carpool video * Get Coached on the podcast

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Welcome my fellow eCommerce Entrepreneurs! My name is Matt Edmundson and this show is for those of us Kurious About eCommerce and want to know how to get better at digital business. Coming up into today's show we are going to look at one of the key problems those new to eCommerce face - and it’s this: I can get traffic to my website, but I am not selling anything.

Traffic but no sales is the key complaint you hear from new eCommerce entrepreneurs, especially those that use Shopify. It’s easy to set up a site with Shopify, and if you follow their ideas on facebook marketing, you can use ads to generate traffic. But this is not getting the sales that people are hoping for so often reach out to get help as they are stuck with what to do next. Surely if you build a website, and get enough people to it they will buy right? What I want to do is answer this question in the context of the Jersey Framework which we talked about last week: * Jam Jar + 1. Curate the right products. First real problem is products. Just going to Aliexpress and choosing a handful of products and putting them on your website is not going to work. - HD products - Profit - race to the bottom - Knowable sales patterns - Niche - episode 5 + Aim is to curate high-demand products that create profit through knowable sales patterns * Engineer + Normally the site is OK if you are on Shopify. + Build and adaptable platform that provides the best buying experience and integrates with your business systems * Resonate + But the design can often be very amateurish. And this turns people off very very quickly. + https://shopsplendorize.com (don’t mention name - submitted 12 hours ago). - Don Miller Grunt test - fails immediately. - Nasty apps to get email addresses - No reviews - Bad images - The list goes on. + Problem - you don’t need to be a designer to build the site - but, and this is huge, if you don’t know what you re doing - you can create an ametuer looking site really easily, and the trouble is - you will think it looks great. + Create that best buying experience for your customer * Send + Traffic source? - Are they targeted to your niche? - Best traffic you can find + Find your customers and direct them to your website so that they buy from you. * Experience + Come back to the apps. + 5 week delivery. + Curate the best digital experience fro your customers and the best real experience too * Yo-yo + Work hard to build a repeatable and referable business.

Links * Collab Project * Kurious Digital * The Jam Jar Funnel Course * Shopify * Get Coached on the podcast

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Welcome my fellow eCommerce Entrepreneurs - this show is for the Kurious about eCommerce and for those that want to get better at digital business. I see a lot of people starting with a lot of hope and optimism for many reasons but don’t really have a plan or framework for building their business. It was the same for me. When I started my first eCommerce business, there was no framework for me to use. There wasn’t a guide pointing out the best way to build an online business. So, coming up into today's show I am going to run through a proven framework for setting up and growing a successful eCommerce business. And I don’t make that claim lightly. It’s not clickbait. I can tell you it’s the framework that I use for my businesses and also when consulting with clients all over the world and I’ve seen great results with it - so if you are a fellow eCommercer then you are really going to enjoy today’s show as I run through my “secret Sauce” Note: Don’t let the simplicity of this framework fool you - we work hard to keep things simple. Simple is powerful! Here’s an outline of the JERSEY Framework: * Jam Jar: Start with getting the right products to sell online. Think about your niche (episode 5), how can you curate high-demand products that create profit through knowable sales patterns for your niche? * Engineer: Build an adaptable eCommerce platform that provides the best buying experience and integrates with your business systems. If you are just starting out, you have to balance this with a budget, so look at something like Shopify. * Resonate: Create that best buying experience for your customer. This is where you can easily miss it, especially if you use a pre-defined template. Use the ‘knowable sales patterns’ from Jam Jar to help you create a website that resonates and converts. * Send: Find your customers and direct them to your website so that they buy from you. This is your marketing. But don’t forget the end aim - sales. Likes and follows are great, but if you have a million followers but no one is buying, then they are not your customers. * Experience: Remember there are two sides to eCommerce: the digital part and the real part. You want to create the best digitalexperience for your customers and the best realexperience too. * Yo-yo: Work hard to build a repeatable and referrable business. A typical eCommerce business will find that only 20% of people visiting your site are repeat customers. Our aim is to build the repeatable aspect of our business, as well a make a business that customers are willing to refer to others. If you do the first 5 elements of the Framework well, this step becomes a whole lot easier.

So you start with great products, build a website, think about customer conversion and journey, define your marketing strategy, deliver a fab experience (both real and digital) and then work hard to make your business repeatable and referrable. You can also use this tool to diagnose your existing website too. You can work through this framework to understand what is working and what is not working for your business. Links * Collab Project * Kurious Digital * The Jam Jar Funnel Course * Shopify * Get Coached on the podcast

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Welcome my fellow eCommerce Entrepreneurs - this show is for the Kurious about eCommerce and for those that want to get better at digital business.

In today's show, I get to chat with Sam Morgan who is the founder of Paria.cc which is a bespoke clothing brand that specialises in Bike Gear. Sam knows first hand the challenge of running an eCommerce clothing brand as he balances weather, fashion trends, brands and seasonal changes successfully.

We chat about all the different facets of this great online business including lead generation via the help of micro-influencers on social media, especially Instagram. Sam is able to partner with other individuals who fit the brand profile and in return for Paria kit, provide him with content and exposure to their followers and their peers. With heavy reliance on user-generated content (UGC) Sam is keeping imagery and content fresh and dynamic.

This is a great conversation with a guy who has been through many of the ups and downs of running an eCommerce business and Sam is both open and generous with the lessons he has learned.

Links:

paria.cc
MattEdmundson.com
Matt on Instagram
Kurious.Digital

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Welcome my fellow eCommerce Entrepreneurs - this show is for the Kurious about eCommerce and for those that want to get better at digital business.

In today's show, I am going to look at the third and final part of our three-part series about finding great products to sell on your eCommerce website.

In the previous two shows, I talked about the benefits of choosing a niche, how to find a great niche and how you should want to curate the best products for your niche market (Episode 5). Last week we looked at how to curate the products and to research products for your eCommerce site (Episode 6).

In today's show, I talk about how Suppliers can make or break your eCommerce business. I also share a few stories from my own eCommerce journey about suppliers and how one particular supplier changed their terms of supply and it cost my beauty eCommerce business millions in lost sales (no exaggeration - literally millions!)

Here's a summary of the points from this show.

Look at supplier values. Does the company you are looking to buy from have similar values to you? Long-term success is dependent on shared values.
Understand Supplier Requirement. For example:
1. Do you need a brick and mortar store?
2. What is the Minimum Order Quantity (MOQ)?
3. Are there certain countries you cannot sell to?
Be aware of price-fixing.
Remember that they have a business to run too.
Build a personable relationship with them.
What else can they give you?
1. Gift with purchase
2. Marketing help
3. Dropshipping services
4. Other incentives
Have regular reviews with your supplier

Links:

MattEdmundson.com
Kurious.Digital

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Welcome my fellow eCommerce Entrepreneurs - this show is for the Kurious about eCommerce and for those that want to get better at digital business. In today's show, I am going to look at the second part of our three-part series about finding great products to sell on your eCommerce website.

In last week’s show, I talked about the benefits of choosing a niche, how to find a great niche and how you should want to curate the best products for your niche market. But how do you curate the products? And why is research so important to that process? That's the question I answer in this week's show.

I use two stories from my own eCommerce experience, one about a product that tanked and one about a product that did super well. Research is the key difference between these two stories.

Here are the steps:

Look at competitor websites. What new products have appeared on their site? What is starting to do well?
Research the numbers. What are the estimated sales? What are the predicted profit margins?
Curate the best products for your niche. Who else is selling them? What is the product reputation? What are customers saying about the products?
Preset them well on your site. Can I write could product copy? Can I get good images? What about video? Other Assets? Can I hold them in stock? Can I get the products quickly to my customers?
Will they add value, for my customers and for my company?

Links:

MattEdmundson.com
Kurious.Digital

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Matt addresses the issue many entrepreneurs are facing: lots of product that is failing to sell. In this podcast, we look at how choosing a niche is key to solving this problem.

Some of the common problems among websites are that they all sell similar products, which makes it highly competitive. Another is dull websites, imagery and products. Still, another is lack of transparency of some products.

Reasons to niche down: 1. Makes it easy for your customers to know what you stand for 2. Niching makes you a master of something and helps you create great content 3. Niching around a passion means you are more than likely going to curate amazing products 4. It’ll be much easier and cheaper to find your target audience

How to find your niche: 1. Niche around your hobbies, or passions 2. Niche around an opportunity 3. Niche around a trend 4. Niche around an existing product

So niche your site down, find the best products in that niche, and then make sure you create some great content around those products.

In next week’s show, we’re going to look at the whole idea of research and how to research great products in a niche.

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Welcome my fellow eCommerce entrepreneurs to the show for those curious about eCommerce and who want to get better at digital business. In today's show, CEO of LuxLock Casey Golden shares her eCommerce insight in selling high-end fashion items online and creating insane customer experiences by understanding the customer journey.

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Welcome my fellow eCommerce Entrepreneurs - this show is for the kurious about eCommerce and for those that want to get better at digital business. In today's show I have an eCommerce coaching call with Dan Henders, owner of Beardandbones.co.uk, has many a happy customer but is challenged by the fact that less than 1% of those customers leave reviews.

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Welcome to the Kuriosity Podcast, a show for the Kurious in eCommerce and digital business. In this show - Simon Cavill, a beekeeper and expert in eCommerce - shares how his beekeeping hobby that started 16 years ago is now a fully fledged international eCommerce business called Bee Good.

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Welcome my fellow eCommerce Entrepreneurs! Welcome to my new Podcast for those Kurious about eCommerce and want to get better at digital business. In this episode, I explain about the Podcast, why I am doing it, and what you will get listening to it. I also cover the Collab Project (my crazy idea of starting 100 new eCommerce websites) as well as explain why the show is called The Kuriosity Podcast.

Hope you like the show, we have some great guests coming along to share their eCommerce secrets! I also let you listen in on my eCommerce coaching calls too! All great stuff so make sure you subscribe.

The eCommerce Podcast: Recent Episodes

Matt Edmundson

AppCommerce #BusinessGrowth #eCommercePodcast #StoreLab #CampbellPaton

1 Know your customer.

2 There's most likely someone else out there who sells what you sell, but nobody else is you.

3 Build trust in your customers by putting time and effort into factors like social proof, product reviews and content and videos that tell your story.

1 Segment emails

2 Sequence emails

3 Transaction emails

4 Customer service emails

5 Footer emails

1 - Identify

2 - Reward

3 - Empower (to transform)

4 - Engage

1 Operational Cost

2 Environmental Cost

3 Packaging Cost

4 Shipping Cost

5 Hidden Costs