The 'Simple Business' Manifesto: Recent Episodes
Tony Dowling
The 'Simple Business Manifesto' declares that our businesses and our lives are way too complex. We must work to simplify them at every turn in order to free up our time for more important things, and reduce the stresses in our lives that will surely kill us! The problem is, simplicity is the ultimate sophistication, and is ironically one of the hardest things in the world to achieve. Featuring author of 'the 'simple business' manifesto' Tony Dowling and guests.
A very quick update for listeners about a forthcoming rebrand and renewed focus for the podast!
Let me know what you think of the new direction!
In complex sales. its important to teach the customer how to buy, what to buy and how much to pay for it!
Here are some ideas for sales people looking to get beyond their standard training! We look at why people hate sales people, the consumer buying journey and what to do about those pushy sales people!
This is the audio of a video of the same name on You Tube
A fantastic chat with ex Chamber of Trade boss and Business Doctor Graham Morgan. Graham gives us the inside track on simple business tips covering everything from your strategic plan to you’re pricing. A must listen
The continuing exploration of why local advertising doesn't work. In this episode I look at a very specific type of adverting, so called direct response advertising. How to do it, and how to make sure it works.
The second in a series of episodes exploring why we dont get the return on investment we once did from adverting. Including the new digital channels. And hopefully, some good suggestions about what we can do about that.
Its a question that seems especially pertinent today, and this post is really aimed at local advertisers. Theres a big question around what works in marketing anyway, but this episode focuses on why ads aren't working in general.
I hear this A LOT! "I don't do the hard sell, I dont like selling, selling makes me uncomfortable"... Sound familiar?
Good news! - You're wrong about selling. You're actually awesome at it. Here's why!
This is the audio track of the video of the same name on my YouTube channel. Please check it out!
Well, not fact really, its my opinion, and based only on my experience in the matter!
Check out my argument and see what you think?
Jonathan and I worked on digital transformation at a regional newspaper business. Here he talks about the reason for the changes, the impact of the changes and the way he lead the teams through the digital transformation.
A quick interview with Michell Beer of www.Shoutout.Wales about the power of local marketing and PR! Some hints and tips about building your businesses profile from one of the experts.
(Audio recorded in the lobby of Swansea University SOM - Not awesome quality!)
My chat with Chris Roberts of Cybata. Chris is founder of the GDPR Alliance and has worked in the cyber, IT, and data protection sectors for years.
In this conversation, I challenge him to explain why data protection isn't boring. I think his answers will convince you too.
The Simple Business Manifesto is a call to simplify your business and your life. In this episode I talk more about what this means to me, and my forthcoming book on the subject.
I also quickly review the excellent 'Book Yourself Solid' by Michael Port.
I HATE networking! Large crowds of people intimidate me, and if there is a crowd I find it really difficult to concentrate on what the person I'm talking to is saying.
So when i found these great tips on networking from Michael Port in his 'Book Yourself Solid' book, I was super pleased!
This is an audio track of the video of the same name.
Business plans can be complex and huge! Thats why so many people get someone in to help write one. But if you take a look at the basic principles, you may find you've the confidence to try it yourself!
Find out about the difference between the most basic of human motivations, and the more sophisticated motivations of modern psychology! And why you need to know the difference.
An audio track of the YouTube video
Audio of a talk given at the Royal Mint on the role of people in the transformation process for the ION leadership programme at Swansea University.
Everyone know what a budget is right? Well if not, have a listen, I won't tell anyone!
An audio file of the Youtube video
One of the most important documents in the business! But what is it?
An audio track taken from the Youtube video
All entrepreneurs have the same problem. They ARE their business. And if they fall over, the business can fall with them.
This is an audio track of the Youtube video of the same name.
Are there any drawbacks to the whole online personal brand? This episode thinks so!
This is the audio of a Youtube video of the same name
Get yourself in the right frame of mind to handle that all important client meeting.
This is the audio track of my YouTube video of the same name
How to stay professional when you have no idea what you are talking about!
This is the audio track of my YouTube video of the same name
90% of transformations fails. Learn why, and what to do about it.
This is the audio only of my YouTube video of the same name.
Learn how to leverage your great work and get your boss to pay you more!
This is the audio track of my YouTube video of the same name
Two great tips to get yourself going when the going gets tough!
This is an audio only track of my YouTube video of the same name.
It's really difficult to work with someone or in an organisation where you are opposed to the way they work. How do you manage to be true to yourself and make those important objections, and stay on side?
This is the audio only of a YouTube video.
Why some arguments seem to never end! How to change your perspective and start to see the way out of difficult conversations.
Please note, this is the audio track
Hitting goals is an essential business skill. Why then do so many people fail to do it?
This audio track of a YouTube episode explains why, and what to do about it.
Three ways to ensure you are driving your career forward, even if you feel like you lack that one overall talent.
Please note this is the audio track of a YouTube video.
Getting rid of people is a really tricky thing to do these days. It feels like it should be simple. While it takes awhile, the process I discuss here will stand you in good stead.
Its best you consult an HR Professional too.
This is a audio track of a YouTube Video of the same name
Some great tips on winning new business. Suitable for Inbound and Outbound sellers and marketers!
Please note, this is the audio from a video of the same name available on my YouTube Channel MrTonyDowling