The Extraordinary Podcast - with Tobias Dahlberg: Recent Episodes
Tobias Dahlberg
Join me for a journey deep within yourself, discover your true calling, your best, most authentic self, and use it to create a future that matters, for yourself and for the world.
Extraordinary is a podcast about the journey of entrepreneurship, combining personal mastery with brand-building and business.
My (adult) journey began as an amateur and professional athlete, then, after working for several companies (Coca-Cola, Nike, management consulting, agency, etc. I found home. I became an entrepreneur. Entrepreneurship is the path I have been on for 15 years, and I will not have it any other way. As a strategist and entrepreneur, I consulted several hundreds companies and brands, built a multi-7 figure brand consultancy with 20 employees, started and sold a couple of companies, and now I am the Founder of The Future Academy® where I get to coach, train, and consult amazing, talented entrepreneurs - helping them remove their limitations and create the future they want.
Let’s get real for a second: not all clients are created equal. Some are a joy to work with—they respect your expertise, pay your fees without flinching, and actually get the value you bring to the table. Others… well, let’s just say they make you question your life choices. If you’ve ever found yourself dreading a client call, you know exactly what I’m talking about.
So here’s my argument, plain and simple: now is the time to focus only on the right clients. The difference between great clients and the wrong ones isn’t just a matter of preference—it’s the difference between building a thriving business and running yourself into the ground.
To inquire about Original Minds, email hello(at)originalminds.co
For free resources and to check out our offerings, go to thesimplecompany.com
The traditional agency model does not scale. Or to be specific, as you grow, the only thing that scales are all the problems.
Check out the link below to learn the shifts you need to make to make your agency predictably profitable, scalable, and exitable.
We can help you make this change.
Our transformation programs are built on these ideas.
Go to thesimplecompany.com for more.
Or set up a call at thesimplecompany.com/meeting
For free resources and to check out our offerings, go to thesimplecompany.com
How do you position a professional service firm?
My view is that you need to get specific. Much more specific.
Clients are asking "Why Should I Choose You?"
In this episode, I talk about how positioning of professional services can use more specificity.
To engage with me, set up a free account at members.thesimplecompany.com
And check out my content at thesimplecompany.com/content
For free resources and to check out our offerings, go to thesimplecompany.com
Good excuses are hard to come by these days!
As the owner of a service business, there are no viable excuses for not productizing, so I wanted to be a good sport and share some evergreen excuses you can use to prevent your service business from scaling.
If you want to join the Beta™, go to
www.thesimplecompany.com/beta
then book a call, or email me at hello[a]thesimplecompany.com
For free resources and to check out our offerings, go to thesimplecompany.com
This one might hurt, but you need to hear it.
If you'd like to exit your consultancy, agency, or other professional service business..and you have built it like 99% of entrepreneurs in this space...
It probably won't happen.
Or, you'll get a low price with terrible terms.
Why?
The way most professional service businesses are built and managed goes against what buyers are looking for.
It's because of the same reason you're probably stuck at low seven-figures, despite having been at it for quite some time.
I also show how you can 10x (or more) the value of your service business.
Hint:
Productize. Standardize. Systematize.
Build recurring revenue offers.
Diversify your client base.
And most of all...
Get. Off. The. Org. Chart.
Your business is too dependent on you, the founder (for everything).
You ARE the business.
Click the link in the comments, watch the video and set up a free valuation and assessment call with me, if you're interested in solving this massive issue (it might be worth millions to you, not kidding).
thesimplecompany.com/meeting
For free resources and to check out our offerings, go to thesimplecompany.com
I have worked with hundreds of entrepreneurs in the last few years, and here are the ten most common ideas I help clients achieve.
Hope you enjoy it.
If you want help, go to thesimplecompany.com/meeting and let's talk.
For free resources and to check out our offerings, go to thesimplecompany.com
Most professional service firms stop growing at a couple of million (or a few million) in annual revenue. There is a logical reason for it, and to solve the problem, you need to think about your business model, and what kind of business you want. There are two main models to choose between:
1. A customized business.
2. A standardized business. There are benefits (and cons) to both, however I'll choose the standardized business all day long. And, you can keep a bit of customization...as you'll learn. If you want help building and growing your agency or consultancy, go to thesimplecompany.com and follow the links, check out resources, training, or book a call with me.
Read the full article and post here:
https://thesimplecompany.com/why-your-service-firm-is-no-longer-growing/
For free resources and to check out our offerings, go to thesimplecompany.com
Happy New Year!
You want to grow this year, and I know it. So do I.
But, not so fast.
Before you go for "more", make sure you don't grow the parts of your business that are not healthy and profitable.
First, analyse your business, then simplify it.
Then scale it. Do it by understanding the core geometry of your business.
https://www.youtube.com/watch?v=QySeOekYg8c&t=270sHope you enjoy the episode, I recommend watching the YouTube version (because of visuals):
https://www.youtube.com/watch?v=QySeOekYg8c&t=270s
Wanna work with me?
Set up a call at:
thesimplecompany.com/meeting
For free resources and to check out our offerings, go to thesimplecompany.com
The Process For Simplifying To Scale1. SimplifyMost businesses lose focus on their most impactful activities over time. Adding “more” can allow complexity to creep in, and this is the silent killer of profitability and growth. Complexity leads to mediocrity, and mediocrity will eventually kill a business.
Simplifying creates leverage. It’s about two key activities: focus and design.
Focus: Identify and prioritize the highest-value activities while eliminating or delegating the rest. This applies to your best customers, offerings, processes, people—everything.
Design: Enhance the “best stuff” to make it more useful, enjoyable, functional, and aesthetic. This includes improving the front stage (propositions, customer experiences, etc.) and the back stage (systems, operations, etc.) of your business.
This is what Steve Jobs did when he returned to Apple in 1997, transforming it into the world’s first trillion-dollar company.
- SystematizeOnce you’ve simplified and identified the most profitable areas of your business, the next step is to build systems around them.
Your systems should answer key questions:
How will you systematically generate leads?
How will you convert leads into sales?
How will you consistently deliver value at a profit?
How will you retain clients?
Your system should handle most of the heavy lifting, ensuring sustainable growth.
- ScaleScaling is where things get exciting. Focus on six key metrics that I call The Money Equation™. By scaling the most profitable, impactful areas, you unlock the power of compounding.
For example:
Grow your leads through referral systems, partnerships, and direct outreach.
Increase conversions with a better offering, enhanced sales processes, and improved skills.
Engage with past clients through relationship-building and follow-ups.
Retain clients longer by adding back-end offers and improving the client experience.
Improve margins with better business models, automation, and cost control.
In my playbook, I’ve identified over 100 proven growth multipliers. Implementing just a handful of these can more than double your profits in 6–12 months.
In Summary
Simplify: Find and focus on the most profitable areas of your business.
Systematize: Build processes that enable profitable, predictable, and scalable growth.
Scale: Implement growth multipliers to amplify your results exponentially.
This is my Simple Company Method.
Wanna work with me?
I partner with companies to implement this process and help you boost your profits + scale your business.
email: hello[at]thesimplecompany.com
Tobias
In this episode which I recorded for The Boundless Consultant (which is too important not to share here), I share three meta-level business models that you can leverage for more income, time, and freedom as a solo consultant or freelancer.
For a video version of it fo to (and subscribe)
https://youtu.be/ht6E6_OIuxI
If you want to work with me, send an email to:
hello@originalminds.co
Entrepreneurs are a special breed.
That's why we are not understood by "normal" people around us.
We're the crazy ones. The dreamers.
There is a special energy about entrepreneurs, isn't there?
That's why we need to find our tribe and stick to it.
Joining a community or mastermind group (like Original Minds) can be game-changing.
In this episode, I share why.
To learn more and apply for Original Minds Membership in 2025, go to:
www.originalminds.co/membership
It's been 16 years since I gave up my monthly salary as an employee. And it was a good salary too. But entrepreneurship chose me, and I just tried to resist it. But it came knocking, and I surrendered.
In this episode, I share four key meta-level lessons that I have learned from my years in the game.
If I had to start all over, I would not negotiate these...I hope you get value from them.
You can also watch this as a video on my YouTube channel:
https://www.youtube.com/@tobiasdahlbergbiz/
Want to work with me?
I help entrepreneurs in the expert space build highly profitable, low-stress businesses from 0-100K in monthly profit.
Email Tobias [at]thesimplecompany.com
There is a simple equation that can help you drive growth.
QUANTITY X QUALITY = RESULTS
To improve quality, for more quantity. In this episode, I explain what I mean.
If you have not already subscribed to The Original Minds podcast, please do.
I am splitting my podcasting between three podcasts going forward:
Simplified
Small business growth, scale, and exit.
The Original Minds Podcast
A business co-created with our members at Original Minds.
The Boundless Consultant
A new podcast specifically for independent consultants.
More and more people come into the space of brand consulting and brand strategy. More and more people teach and train brand consultants, most of whom have never been in the deep trenches. In this episode, I discuss the problems of the industry, how people fail to make brand consulting work, and how Original Minds is solving the problem by providing an environment where people can thrive together by collaboration.
Check it out and if you want to learn more about Original Minds - go to originalmindsmembers.com and let's talk.
Sure, it's almost four months until the new year. But if you start executing 2025 in 2025, you will not achieve your goals (if they are ambitious). In this episode, I share why now is the time to fix what needs to be fixed for 2025, and how to look at five core areas of your business specifically.
I walk through a self-assessment you can make that relates to the following areas:
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PSYCHOLOGY & ENERGY
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STRATEGIC FOUNDATION
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LEAD GENERATION
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SALES CONVERSION
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VALUE DELIVERY
I also share updates on Original Minds - the global collective.
Check it out and apply for membership at:
originalmindsmembers.com
In this episode, I revisit the very core principles of simplicity and how it can provide exponential growth in your business. I share examples of how to get started, from simplifying your client base to your offerings. I explain why and how simplicity works in any business.
I also share updates on Original Minds™ the collective.
If you are interested, reach out to me at tobias@thesimplecompany.com
Growing a business is hard enough when you go at it alone. I used to think I needed to build everything myself, and that took so much time while also including risk, money, and other resources.
As entrepreneurs, we're conditioned to exploit our own time and resources for profit. But what if there is another way, one that gives you more leverage and a faster path to growth?
Partnerships are that path. In this episode I share how you can supercharge your growth and have unlimited leads and resources by tapping into this amazing strategy.
I also share some updates on Original Minds™
To contact me, email me at tobias [at] thesimplecompany.com
I recorded this episode for all you independent consultants struggling to break the 15k/mo barrier. As you'll hear, there is a reason you might not consistently make more, and I'll explain why. I'll also explain how to get more leverage so you can grow your consulting business. You can also find this episode on my Youtube channel:
Are you interested in creating a lifetime of wealth in 1-3 years? The biggest missed opportunity for business owners is that most never exit or don't get close to the potential exit value. In this episode, I share the simple equation for growing the value of your business exponentially and getting millions more for it (if you're making at least 500k in profits).
I also share the 10 most important factors that buyers are looking for when evaluating your business.
If you are interested in exiting wealthy, go to wonderequity.co and engage with me and my team.
I provide a free consultation where we can discuss your goals and situation.
What is success? What is success for an entrepreneur?
Is is money? Is it having an impact?
Or...is it having the quality of life you want?
For many entrepreneurs, it's all the above.
We want it all.
But there's a chance you are sacrificing your most precious years without actually living your life...
That's what this episode is about.
Also check out
www.thesimplecompany.com/mastermind
This is where we do what I talk about in the episode.
Cheers,
Tobias
In this episode I share what I would do to help you grow your business exponentially in 2024.
I first share the process, then I go through the 10 Paths To Exponential Growth.
The great thing about these paths is that they compound. Even the smallest of improvements here and there turn into gigantic results.
Here they are:
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Change Your Strategy
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Change Your Business Model
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Create A Better Offering
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Get More Leads
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Convert More Leads Into Sales
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Make More Money Per Transaction
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Make More Money Per Customer (CLV)
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Increase Margins
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Reduce Operating Costs
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Leverage Acquisitions
Hope you enjoy them.
Email me at tobias[at]thesimplecompany.com for further inquiries.
Or, to join my Growth Accelerator - book a call at thesimplecompany.com/meet
In this episode, I share three common problems that owners of agencies and consultancies make, and how to overcome them.
Having worked with hundreds of entrepreneurs in the consulting and agency space, and having recently revied more than 2000 websites, I know these are problems that the large majority deal with.
I hope some of these ideas set you on a path of making better strategic choices for 2024.
If you want help with these things, please reach out to me at tobias@thesimplecompany.com
In this episode, I share one of my favorite topics (obsessions), which is to figure out Why customers should choose a specific brand and offering and how that brand/offering can become so relevant and valuable that it leads to "onlyness" (being seen as the only viable choice).
To see the model I reference, check this article I wrote on LinkedIn
https://www.linkedin.com/feed/update/urn:li:activity:7118670981656645632/
In this episode, I share three levers that you can pull to achieve an exit of more than $10 million dollars, even if your earnings are under $1 million. In fact, these levers work at any level, but in this episode, I show how a company doing $500k in earnings (EBITDA or SDE) could achieve an exit at a 20x multiple in as little as 2-3 years.
I'm talking about:
Valuation
x
Growth
x
Arbitrage
If you want help with planning an exit, selling your company, or if you want to be part of a roll-up, email me at tobias[at]thesimplecompany.com
If you want to scale your agency or consultancy, you have to productize.
Trying to satisfy the ever-changing needs and wants of clients is a good idea, but it is not usually a profitable, sustainable, and scalable business model.
Why?
Because you're likely shifting your "assembly line" all the time.
You need to standardize and systematize.
I am opening my productization program Beta™ for new clients over the next couple of weeks.
You'll build a productized service offering in 30 days - then you'll have a business asset you can sell forever.
www.hesimplecompany.com/beta
And watch the video to learn more about The Simple Company® philosophy.
You'll never look back.
Hey!
I'm back with a new episode. This time, I' share the issue that is preventing almost 100% of entrepreneurs from growing.
I share a couple of simple drills that will give you insight into how you are doing in this area.
If you want to explore what it's like to work with me, check out www.thesimplecompany.com/gamechanger
I wo this 4-hours workshop which comes with a 10X investment guarantee.
You can email me at hello(at)thesimplecompany.com
Do you know your magic number?
I mean, do you imagine what amount of money you would need to receive in order for you to exit your business?
Or do you think about what your business is worth?
And is there a big gap between the two numbers?
What if I told you that you are probably operating your business in a way that makes it worth only a fraction of its potential? And what if I offered you to share how you could more than 10x (possibly a lot more) the valuation of your company in 1-3 years?
Read more on my blog:
tobias.blog (What Is Your Magic Number).
Book a call: thesimplecompany.com/meeting
or email me hello@thesimplecompany.com
Original Minds™ is finally here.
...and here's why I spent more on personal development and skill-building this year than most people spend on their cars.
Let me share some craziness with you...and turn you into a short-cutter.
Check it at www.thesimplecompany.com/originalminds
If you are the owner of a professional service company and you're tired of having to chase new business, and if you wish your business was less unpredictable...try my 10/10/10 Strategy.
Check it out and if you need help, reach out at:
www.thesimplecompany.com/meeting
Is your business scalable?
There is one important question to ask yourself in order to set yourself up for scale.
This question is from the playbook we use with clients, and it's a very sobering one.
To learn more about The Game Changer Workshop™, check:
Check out www.thesimplecompany.com/gamechanger
Straight out of my playbook for game-changing transformation, here are five shifts that most business owners need to make to see the results they want.
Too often, I see entrepreneurs wanting change, but thinking too small, too linear. When you make small shifts, it's sometimes even harder than if you set your mind on a 10 or 100x goal.
To get help with changing the game and exiting a life of "more of the same", reach out to us at hello@thesimplecompany.com
The Game Changer Workshop is now LIVE!
www.thesimplecompany.com
Ever wonder why it takes so long to achieve your goals?
Well, if you're like most people, you're probably trying to figure everything out for yourself.
That is probably the slowest way to get there. Because TIME is your most scarce resource.
Smart people invest MONEY to get more TIME. Poor people invest TIME to get more MONEY.
To get help from us, visit www.thesimplecompany.com and book a meeting
If you're not thinking about what your company is worth, and what it could sell for, you're leaving your future vulnerable. When you think of optimizing your business's worth, you end up making better choices, such as choosing a better business model, systematizing, building SOP's, etc. We help maxed-out operators become true business owners so they can have the wealth and freedom they want. www.thesimplecompany.com
In this episode, I share one of the most game-changing tools I have ever created and implemented.
The Six Money Moves, combined with The Money Equation™ gives you a framework and a set of tools to exponentially grow your profits and your revenue.
To learn more and to get a free assessment for your business, go to:
www.thesimplecompany.com/meeting
and let's talk.
More than 95% of entrepreneurs don't reach their goals and dreams. The reason is simple.
In this episode I share how to solve the most pressing problems you might be experiencing:
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Everything in your business rests on you.
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You struggle with making your business predictably profitable.
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You have not been able to grow "beyond yourself".
If you identify with any of these problems, and the pains that come with them...listen to this podcast.
We have created an assessment you can take, and we'll help you break down your results and give you a simple strategy for more than doubling your results. We'll do an assessment coupled with a strategy call for business owners who are already doing a minimum of $500k per year.
Take the assessment and book here
www.thesimplecompany.com/assessment
Unless you have the money, impact, and freedom you want, you probably don't have these three systems dialed in. And to be frank, unless you get them implemented, you'll never have those goals.
In this episode, I share the main reasons you might be maxed out, feeling like everything rests on you, and how to fix it.
We're taking on a small number of clients who want to get these three systems implemented and to fix their profitability and growth issues.
If you're interested, email us at hello@thesimplecompany.com
In this episode, which I recorded as a video training, I share the strategy I call The Million Dollar Strategy. It's a strategy I discovered many years ago, and I implemented it a few times in my own businesses, as well as with countless clients with great results. It's the fastest, simplest way I know to hit a million in sales, or ten million if you want...Check out the video at:www.thesimplecompany.com/milliondollarstrategyMy team and I will help you implement this strategy, and if you're interested, email us at:hello(at)thesimplecompany.com
I am back in a new country in a new year, in a new home, with a new title for the podcast.
In this episode, I share some updates, and I share why this is the time to revisit your goals and strategy.
Every strategy is off. The question is by how much? Strategy is leverage.
I'll be taking on a few 1:1 clients in the coming weeks, if you are interested, email me at:
tobias@thesimplecompany.com
In this episode, I share the concept of The Game-Plan which I use for almost anything I do, and that we teach some of clients to use too.
What are your plans for 2023? What will you do to make the new year significantly better than 2022?
Check out this simple framework, which will make total sense.
If you want help with building a simple company that gives you more growth and higher profits, go to www.thesimplecompany.com/meeting
Enroll in the Simple Company membership before the new year and get one extra month for free.
psst are you a subscriber of my blog?
www.tobias.blog
In this episode, I break down the process we use to design "no-brainer" offerings for our clients inside our program called Beta™
You can use this process to create anything for your business really, and it works great for developing propositions.
If you'd like help with creating an extraordinary offering, go to:
www.thesimplecompany.com/meeting
and let's talk
The new year is just around the corner.
How can you create breakthrough change and growth in 2023?
Most people repeat the same year every year. The main problem is, their mindset and identity stay the same.
Here are three ideas that will change your results dramatically in 2023, if you implement them, I promise you.
If you want help with them, go to www.thefutureacademy.com/meeting and schedule a call.
What does it take to see consistent, predictable results in any area of your life? I think you know...
In this episode I share two core principles that have influenced our new membership service - The Simple Company® At the end of the episode, I have included an overview of The Simple Company®. Hope you enjoy.
Learn more at www.tobias.blog or book a call www.thefutureacademy.com/meeting
Why is it so hard to get what you want?
Why do so few people achieve their goals?
Only 5% of entrepreneurs make their goals and dream come true.
In this episode, I share the most important reason.
It's now about what you want...
Hope you enjoy it.
Book a call and let's get you what you want.
www.thefutureacademy.com/meet
Is your business providing you with more wealth, client happiness, and personal freedom every month?
If it's not, perhaps your business (or parts of it), does not function as it should.
In this episode, I talk about "designing your business to make it work".
You don't accept a car that does not run as it should. Why is a business any different?
For a free business assessment + call, go to:
www.thesimplecompany.com/assessment
then book a call at:
www.thesimplecompany.com/book
For 15 years of my life, I spent my time building and leading my brand consultancy, and a few other agencies I either founded or owned.
In this episode, I talk about what I would have done differently...and how I would have made LEVERAGE the main goal.
It took me the first seven years to realize just how inefficient the consulting/agency model actually is. I guess that’s why most people in the consulting and agency industries are driven by the passion to create and serve more than building empires and making bucketloads of money. What do you think?
Here’s something I learned:
You will never make a lot of money without leverage.
You will never have a lot of impact without leverage.
Leverage means you have a multiplier between the inputs and outputs of what you do.
Read more at www.tobias.blog/p/build-once-sell-forever
You might not like the word "selling", and you would not be alone if that is true.
But what if I told you there is a better way, and that Sigmund Freud convinced me to believe so :)
In this episode, I talk about a couple of powerful frameworks for getting deep insights about your potential customers.
I talk about The Pleasure Principles, and how to combine it with The Structure Of Belief, for sales (influence) success.
Hope you enjoy it.
In this special episode, I share what we're building with our new venture, The Simple Company® - and how you can possibly join, if you're interested.
We are on a mission to build the world's most influential company for entrepreneurs and small businesses, focusing on brand and business consulting and coaching. Yup. Nothing less.
We're off to a great start, and we're looking for hungry people who love serving clients, and who have the drive to chase their dreams. We offer both an in-house model, and a franchise model.
You will be earning 30k per month (revenue) within a few weeks, then recurring,...after only a few weeks. You can of course also scale to millions, if you want your own empire witing The Simple Company®
For more, email me at tobias[a]thefutureacademy.com
Simplicity is leverage. In this episode, I talk about how to grow by leveraging simplicity.
I hope you enjoy it.
If you want to attend the event I mention, head over to www.thesimplecompany.com/simplifytogrow
In today's episode, I share some timeless wisdom that I learned from some of the great masters of the past (including James Allen). Also sometimes called "The Iron Laws Of The Universe", I am talking about cause and effect. But not only cause and effect in the physical world, but of the causes you set in motion internally, that will later manifest externally.
This is not a new idea, nor is it mine. But I think we need to be reminded of it, and to take inventory of what causes we are setting in motion every day (consciously or subconsciously).
Hope you enjoy it!
www.tobias.blog
www.thefutureacademy.com
What makes people buy your offer?
What makes them move forward despite their fears, doubt, cost, or other perceived pain?
And what can you do to get more people to take action, so you can serve them and give them results?
In this episode, I share the concept of the No-Brainer Offer.
And more than that, I make you a No-Brainer Offer :)
To take me up on it, email me at tobias[@]thefutureacademy.com
You can also read about this on my blog (I included a 30 min video there).
www.tobias.blog/the-no-brainer-offer
Hope you enjoy it!
Most business owners lack leverage in their business, meaning that there is a non-existent (or low) multiplier between inputs and outputs.
When you sell 30 hours of work, and you have to work for 30 hours, your time multiplier is 1x. Not good.
But if you sell a project at $15k and you work 30 hours, you have leverage. Maybe you're amazingly efficient. Or maybe you are a true alchemist, turning your ideas into gold....
In fact....that's what business is about.
In this episode, I talk about how simplicity creates leverage, like nothing else.
Hope you enjoy it.
If you want help with this in your business, email me at tobias [at] thefutureacademy.com
This is a bit of a special episode, as I share some details about a brand new venture we're building.
In other words, this is for you if you want to grow into a world-class brand consultant and make a great living in this industry.
We're launching a global brand consulting company, and we're looking for great people to be part of it, as entrepreneurs.
Listen in and learn more.
You can read more at www.tobias.blog
I created this episode in honor of your entrepreneurial journey.
You have a dream. You went for it.
The question is, how is it going?
Are you making your dream real?
Is it happening? Are you on track?
James Allen said "The vision that you glorify in your mind, the ideal that you enthrone in your heart, this, you will build your life by. This, you will become".
I talk about what this means for us entrepreneurs, and what we can do to live according to this piece of wisdom.
At the end of the podcast episode, I share some updates about Original Minds™ - our new program and mastermind aimed at entrepreneurs who want to make their dreams real.
If you're interested in Original Minds™ - email me at tobias[at]thefutureacademy.com
What does a brand consultant do?
Why is it such a great profession?
And what does it take to succeed in brand consulting?
What is the real purpose of brand consulting? And why do most brand consultants play too shallow?
In this episode, I answer these questions.
On September 19th, we're kicking off the last Certified Brand Consultant™ cohort of the year.
If you are curious...and interested...make sure you book a discovery call with us NOW.
We have only 20 spots, and 25+ people on the waiting list.
go.thefutureacademy.com/application
Read more and watch videos on my approach, how we're changing the program, etc.
https://www.tobias.blog/p/certified-brand-consultant-is-back
In this episode I talk about the seven most common reasons agency owners (and other professional service firms) struggle to become predictably profitable, and why they often fail to grow.
I have sinned myself...I was guilty of doing ALL the mistakes I share as I started my own brand consultancy in 2008.
Nowadays, I consult and coach owners and see them making the same mistakes.
Just to be clear, you can be successful despite being a sinner (I say that jokingly), but you will make it more difficult than it has to be...
I wrote about this on my blog at:
www.tobias.blog
Make sure you sign up if you want more content like this
And if you need help with these things in your company, we have a program that addresses ALL of the problems above.
It's called Growth Lab™, and if you want to discuss it with us, go to go.thefutureacademy.com/application and book a call.
In this episode, I share a framing exercise that I use on myself every now and then.
It's extremely simple, and it works wonders.
I am dedicated to getting you to overcome your limitations and become all you can become, for your benefit, and for the benefit of the world. I imagine a world where more people do what they are supposed to...ridding themselves of the self-imposed bs stories they tell themselves (we all do!).
Psst. I just launched a new private blog where I host these podcast episodes, and share articles, videos...etc. I get more personal than on The Future Academy® feeds, so if you like this content, please stop by and check it out!
www.tobias.blog
One of the most ignored concepts in business in my experience is positioning. I mean, people know of positioning, but they don't practice it well. Why? For one, it's scary, because it goes against common sense in many ways.
In this episode, I talk about a principle from my upcoming book/booklet (let's see what it becomes).
I call this principle Carve Out Your Space And Own It.
It's about the importance of discovering where you should space, and how to show up and lead within that space.
Please don't ignore it ;)
If you like help with positioning your brand and offering, reach out to us at hello@thefutureacademy.com
I'd be the first to admit my headline sounds a bit cocky and that I might have more to learn from you than you have to learn from me.
However, I decided to challenge myself with a question. If my life depended on it, if someone held a gun to my head and told me I must make your business thrive, what would I do?
I came up with six non-negotiable principles I have come to believe are decisive for your growth and success.
If you have been reading or watching my content before, you might know that I am passionate about helping entrepreneurs turn their potential into greatness. I believe strongly in entrepreneurship as a force for positive change in the world. I wish more people would turn their talents into thriving businesses and move the world forward.
So why do so few create something extraordinary? Why do so few even break even?
Over my 20+ year career, I have had the privilege to work with thousands of people, and I have come to learn what the biggest obstacles to growth and prosperity are.
So I asked myself, what are the most important ways in which I could help ANY entrepreneur and business succeed? Could I?
In a nutshell, here is what I would do to ensure that you would achieve great success. To be clear, we would not work on all things at once, but these principles would work as the checklist to ensure you reach your dreams.
What does it take to achieve extraordinary levels of success as an entrepreneur and in life?
Many things, for sure...but as I've been exploring this topic for the last 20+ years of my life, and after reading several hundreds books on the subject, I have learned that there are three areas that extraordinary achievers keep expanding. In this episode, I share what they are, and what you can do to to achieve extraordinary levels of success.
If you'd like help with these, reach out to me at hello@thefutureacademy.com
In this episode, which I shot in a garden in the south of Portugal (also available on my YouTube channel) I share my creative process. It's a process I developed through trial and error over the years, and I have come to learn that this process never fails me. I mean, coming up with great ideas is not easy. But I find that by having a framework for feeding your mind, then cross-pollinating insights and ideas will lead to an infinite amount of ideas, some of which are crap, and some of which are original and useful.
Try it for yourself and let me know what you think!
Tobias
If you're in the professional services space (agency owner, consultant, coach, etc.) one of the SMARTEST things you can do is to PRODUCTIZE your service(s).
When you think of your service as a product, you will start to STANDARDIZE it, so that you can deliver a specific outcome repeatedly over time.
The main benefits are: -You can get higher margins -Your business becomes more predictable -You can grow and scale your business and...you can remove yourself as the BOTTLENECK of your business.
Interested?
Join Beta™ - our brand new program for owners of professional services firms who want to productize their services. thefutureacademy.com/meeting In 30 days, you'll launch and work with paying clients. 100% ROI Guarantee.
Have you ever listened to someone more experienced than you as they told you something important....yet you chose to ignore it?
I know I have.
During the first seven years running my brand consultancy, I ignored not only what I learned from industry leaders and gurus, I ignored my own advice...the advice I gave my clients as a strategist...
I feel like such an idiot...but I more or less wasted seven years building my agency the wrong way...
I am talking about the same way practically everyone builds and operates their agency, consulting firm...or any professional service firm.
Hope you enjoy the episode.
Why do we measure business success based on revenues, when profits are the only thing that really matter. I mean, sure, size does matter (sometimes), but aren't you more interested in having a profitable business than a big one?
In this episode, I share some principles for how to make your agency or consultancy profitable, how to avoid some common traps (I've been there....), and three "must" ideas you will have to implement to make your business profitable (and scalable).
Hope you enjoy the episode.
p.s. contact me at tobias [at] thefutureacademy.com if you'd like to share ideas or connect with me.
We're working closely with agencies on the stuff I talk about in this episode.
We all know BRANDS matter, but do you know how you can translate your brand-building investments and activities into MONEY?
This could blow your mind!
Learn a simple, powerful formula that connects to your brand.
In addition to explaining how "brand" connects to revenue, and profit, I also share a couple of opportunities.
-
I work with a small number of selected clients to implement strategies around brand- and offering development, client acquisition, and operations (based on my work around what I call The Simple Company).
-
I am launching a brand new membership service, which works la lot like a mastermind. It's for ambitious, visionary entrepreneurs who want to build 7 and 8 figure businesses (you don't have top be there yet), and who want to live a passionate life and have it all...experiences, relationships, growth, lifestyle...
If you're interested, please email me at hello@thefutureacademy.com and I'll connect you with my team.
Brand consulting needs a serious upgrade.
Let's be real.
What used to work in "brand-building" does not work as well today.
And the majority of the industry fails to make a decent living.
I've been in this space for almost 15 years, and I've seen enough to say that it's time we stop doing it the old way...
Brand strategy followed by "branding", a.k.a brand communications (visuals, messaging etc.) is simply not enough in a 2022 environment.
Let's replace RE-BRANDING (as we know it) with RE-INVENTION.
As brand consultants, we must hold ourself to a higher standard. We can bring more value that lawyers and business consultants at best. We combine strategy with creativity, which is how we can create magic for our clients.
We're in the business of future creation, connecting companies and customers with a greater future.
In this eposiode, I share what a better model looks like. It's a model I have practiced throughout my career, and it deliver because it's about driving innovation and business transformation through the lens of "brand".
Check out the video in the comments below, and if you like it, apply to be one of the 20 people who joins me for Certified Brand Consultant™ - 10 weeks of training and coaching.
I am only opening this program 1-2 times per year, so if you want in, just DM me and my team will set up a call to discuss it.
Btw, if you're not into brand consulting but would me and my team to apply this model and thinking to your brand and business, please DM me too...we work with growth-minded companies to drive growth and profitability through their brands.
Positioning is one of the most important ideas in business. More than your brand strategy, your position is the heart of your business strategy. But how do you go about discovering your positioning?
In this episode I share the framework I created about 10 years ago and used with hundreds of clients.
It's as simple as it can be, and I am confident that it will help you.
Dig out a pen and paper, and follow this simple exercise.
if you want the tool sent to you, please email us at hello(at)thefutureacademy.com and we will send the framework.
Hope you enjoy the episode.
In this episode, I share the one thing any business needs to become unstoppable.
When you ask people what they want the most, they don't usually mention this thing....but all entrepreneurs secretly crave it.
I am talking about PREDICTABILITY.
When your business is predictable, you don't have to live in a reactive, short-term mode.
You can create, innovate and make strategic, long-term decisions that serve your mission and your ultimate dream.
In this episode, I share what it takes.
To check out more, check out this free training where I do deeper into this:
www.thefutureacademy.com/simplecompany
Why is change so hard?
Have you met the 800-pound gorilla?
Have you tamed it?
Check out this episode where I talk about the PROCESS for PERMANENT CHANGE.
Hope you enjoy it.
Pls share this with someone who needs to hear this.
And don't forget to subscribe, share, and review ;)
This is THE most important era for brands. This is also the best time ever to become a brand consultant. In this episode, I talk about how brands create value and differentiate, and how mere product or service benefits won't suffice anymore.
I explain my model for value creation and differentiation. You can use it to frame questions and ensure you are creating value on multiple levels (stacking value).
If you are interested in learning more about brand consulting, go to :
www.thefutureacademy.com/certifiedbrandconsultant
Here's a GREAT insight and principle for you if you want to avoid feeling fear while you perform (on stage, video, podcast, or wherever). It's not about strategy, it's not about tactics....it's about something a lot BIGGER than that. Listen in to see what I mean, and I am sure you will agree.
Let's get real about the purpose of entrepreneurship. It's not to hustle and suffer, it's not even to build a successful business. In this short episode, I share what I think you will agree is the purpose of it all...
If you want to talk about how to achieve entrepreneurial freedom, book a free consultation at:
www.thefutureacademy.com/book
Free training:
www.thefutureacademy.com/training
In this episode of EXTRAORDINARY, I talk to K-Lee Marks, Founder of The Podcast Farm.
Get ready to get inspired by a brilliant man who transformed his life in less than a year, building a business around helping people create and launch podcasts that build their brand, business, and allow them to amplify what they love.
I love his slogan...which is...Amplify What You Love.
Who does not want that, right?
Just check the alignment in his voice...here's a man doing what he loves, and he is crushing it.
If you are a coach, consultant, or any other expert entrepreneur and you would like to learn how podcasting can help you get more of the good stuff...I suggest connecting with K.K-Lee Marks
@thepodcastfarm (IG)
www.podcast-farm.com
The other day I had the privilege to sit down with Scott Goodson, founder and CEO of StrawberryFrog and talk about how to ACTIVATE BRAND PURPOSE.
For the last 25+ years, Scott has worked with brands such as Google, P&G, Emirates Airlines, Walmart, Coca-Cola, Mercedes, and Truist.
Beyond having a purpose and talking about it...some brands and companies are truly aligning their talk with their action.
Scott just wrote a great new book on the subject...and it's called Activate Brand Purpose.
Check out his book at:
https://www.activatebrandpurpose.com/
Why do about 95% of entrepreneurs fail? Why do only 20% ever make money, and why do the majority lose money as entrepreneurs?
In this episode, I will expose the truth...and I think you might feel it in your gut...because most people suffer from this thing called entrepreneurship in one way or the other.
Check the full training:
www.thefutureacademy.com/simpleco
Get help with this right now:
www.thefutureacademy.com/book
Check out more:
www.thefutureacademy.com/growthlab
In this episode, I talk to James Coulson from the Gold Coast in Australia about his entrepreneurial journey. This recording is the first of a series I call CHANGEMAKERS - Stories Of Creative Entrepreneurship.
We talk about mindset, commitment to growth, common mistakes, and how to avoid them...and lots more.
If you're curious to learn more, join our free Facebook group at www.facebook.com/groups/tfacommunity
Lately, I've had many discussions where it turned out that LACK OF ALIGNMENT was the problem.
When we feel aligned with who we are and the future we want to create, we tend to feel motivated, inspired, confident, and excited about our lives.
And the opposite is also true. When we feel out of alignment, well, our lives don't feel all that exciting. We get stuck; we get anxious, bored, we feel miserable, even depressed.
Alignment, it turns out, is a BIG part of what makes us happy and fulfilled, or miserable.
Talk to a coach and get in alignment (free of charge)
www.thefutureacademy.com/book
In this episode, I share some updates about what we are doing at The Future Academy®, and talk about one of my favourite topics, something I neglected for too many years.
I am talking about being DATA-DRIVEN in your decision-making, and how that will bring your CLARITY and CERTAINTY, probably the two most important qualities you need right now...am I right?
If you want a FREE TOOL to help you become more data-driven, get the TFA BUDGET & TRACKING tool inside our Facebook Group at:
https://facebook.com/groups/tfacommunity
Find the video training + Google Sheet under UNITS - Tools & Resources
Hope to engage with you inside the group.
In this episode, I give you a sneak preview of the live challenge and workshop I will be kicking off soon.
I talk about what it takes to start the new year with clarity, confidence, and energy.
Welcome to join me for a free three-day workshop to help you create your BEST YEAR EVER in 2021.
The Breakthrough Challenge™ kicks off December 28th-30th. Sign up at:
www.thefutureacademy.com/breakthroughchallenge
The far majority of people go through life never discovering and pursuing "their thing". Inspired by a conversation I had with a coaching client of mine, in this episode I share a simple framework for finding the thing (your element, direction, profession, position, etc.) you were meant to pursue.
If you'd like to discuss your thing with me, and you would like a free consultation, please go to www.thefutureacademy.com/apply
Fill in some info, then book a 40-minute coaching session with me. It's free.
www.thefutureacademy.com
I've been a brand consultant for almost 15 years, and here I share the FIVE areas I believe you must master in order to be a High-Impact, High-Income Brand Consultant.
In the episode, I reference my program Certified Brand Consultant™ - which I believe is the most comprehensive training and coaching program you will find anywhere.
The program will give you not only the knowledge and methods you need, you will also work on your own offer, your position, your branding, marketing, and selling.
www.thefutureacademy.com/certifiedbrandconsultant
In this episode, I share an interview I did with Just Creative (Matt Davies and Jacob Cass). These two fine gentlemen (from UK and Australia) are both making a ruckus in the industry, and it was a privilege to be featured.
In the interview, I share many of my core principles of strategic brand-building.
In the intro, I mention my new program Certified Brand Consultant™ which you can find at:
WWW.THEFUTUREACADEMY.COM/CERTIFIEDBRANDCONSULTANT
And check out:
www.justcreative.com
In this episode, I share a concept called Trainability, which I learned from my physiotherapist and friend. The core concept is simple; you won't reach a higher level before you remove the limitations you have (whether that means your physical or mental limitations or both).
Unless you are trainable, any training you do won't help you maximize your potential, and your performance.
Why do we make it so hard for ourselves to reach our goals?
Why do we focus on so many things, instead of taking the fastest route forward?
In this episode, I talk about the magic power of focus.
If you need help in your business or building your brand, I invite you for a free strategy session with me. Book it here:
www.thefutureacademy.com/apply
I talk to many entrepreneurs around the world every week. Many are brilliantly talented people building really exciting brands and businesses. Maybe you are one of them, or just like them.´
Unfortunately, I also sense lots of fear and indecision among entrepreneurs, and that can be a detriment to your success.
In this episode, I offer some thoughts on this very important subject...how to start making decisions from a higher place of self, and to make faster, better progress.
www.tehfutureacademy.com
Most agencies, consultants, and coaches don't have offers. That's strange in itself...but if you are one of the smart ones, and you want to create one...then look no further.
The framework I share here is the same one I use with my high-end clients. You can use this to craft your offer in a way that meets EXACTLY the needs of your ideal client.
If you want to take this further and discuss the opportunities to work together on your brand and business, go to www.thefutureacademy.com/apply and let's talk!
www.thefutureacademy.com
Why is it that some entrepreneurs are scared of investing in their own growth? It depends on how one deals with uncertainty, and there are two main ways people do this.
in this episode, I share some tough love about entrepreneurship and risk-taking.
Need help with building your brand and business?
www.thefutureacademy.com/apply
If you're only setting yearly, or quarterly goals, you might be missing out on a massive productivity boost. In this episode, I share why...and what has worked for me.
For more, check out www.thefutureacademy.com/formula
Most people operate their business with almost no clarity on their KPI's and numbers. Yes, this might seem like a boring subject, but think of it as your ticket to profitability and growth.
In this episode I give a simple example of how focusing on your numbers can give you the clarity, confidence, and ultimately, results you want.
www.thefutureacademy.com/businessbreakthrough
In this episode, I share the biggest reason why change is hard, and what you need to do to change your results.
In this episode I share key strategies for succeeding as a brand entrepreneur. Brand Entrepreneurship is about turning your passion and expertise into a thriving brand and business. When you succeed, you can live and work on your terms, and you can automate parts of your business to give you profitability and freedom. In this episode, I share how.
Want to work together?
Check out: www.thefutureacademy.com/thebrandentrepreneur
or contact me at hello@thefutureacademy.com
This episode is from my TFA training called Win The Pitch! I teach FIVE invaluable lessons that can help you significantly increase your success rate with pitching, AND, raise your prices.
Everything I teach here are samples from my new online course called Pitch Like A Pro™. You can learn more about the course at www.thefutureacademy.com/pitchlikeapro
In this small series from my signature brand-building program called Brand Mastery™, I share a few central ideas directly from the 70 videos you'll find inside.
In this episode, I talk about how to implement The Only Strategy™ (to become regarded as "the only choice" for your customers.
Hope they make you think new, expansive thoughts.
If you like this, please rate and review :)
www.thefutureacademy.com/brandmastery
In this mini-series from Brand Mastery™ - my signature online course, I share a few vital lessons that will help you build a profitable, highly differentiated brand that you can scale.
The Only Strategy is the result of 15 years of first-hand experience with hundreds of consulting clients, as well as endless reading, interviews, and research.
For a SPECIAL deal, go to www.thefutureacademy.com/brandmastery
Hope you are safe. These times are crazy. I am podcasting from home, due to the corona craze. In this episode, I share some exciting TFA updates, and I announce that I will start sharing parts of Brand Mastery™ - my signature online course here on the podcast.
I do this for two reasons. First, I want to help you during these difficult times. I believe the ideas and strategies of this program and just what you need right now. And secondly, I want you to give it GO!
I've included a FREE 7-day trial, AND you can now subscribe to this 1997$ program for only 99$ per month!
www.thefutureacademy.com/brandmastery
www.thefutureacademy.com/membership
It is March 18th, and the world is at a complete standstill. What do we do next? In this spontaneous rant, I talk about a few things I believe will help you to get through the current crisis. I am not talking about how to avoid the Corona virus, but instead, how to make your business survive, and prepare it for better times.
If you want to join a community of ambitious, growth-minded people, check out:
www.thefutureacademy.com/membership
In this episode, I talk to Lindsay Pedersen, brand strategist from Seattle, about what it takes to build your "North Star", i.e. your ironclad brand strategy.
Check out Lindsay at www.ironcladbrandstrategy.com
Sign up for free Simple Ideas For Growth - daily nuggets for helping you grow your brand, business and life.
www.thefutureacademy.com
We all tend to want more, and to get more, we think we must do more. But achieving more often means doing less, not more. In this episode of Extraordinary I give you five important steps for achieving more by doing less.
-Remember, you always have a choice. How will you use you time?
-Subtract, don't add things (if you want to achieve more)
-Find the essential, then focus ONLY on those things
...and more
Check out www.thefutureacademy.com for more free content, courses and tools and build an extraordinary brand and business.
Joe Pine is the co-author of The Experience Economy, and the author of several best-selling business books, such as Mass-Customization, Authenticity and Infinite Possibilities. Joe is also a TED-speaker and business advisor to Fortune 500 companies.
In the episode, Joe shares his insights regarding The Experience Economy, the iconic book that is now being re-released for its 20-year anniversary. Enjoy the wisdom that Joe shares and use it to transform your business.
The interview starts at around 7 minutes.
www.strategichorizons.com (Joe's company)
www.thefutureacademy.com/thebrandworkshop (the program mentioned in the episode)
Brought to you by The Future Academy®
www.thefutureacademy.com
Oh...my...god...how many companies struggle with this one. Check it out.
If these ideas resonate with you, check out:
www.thefutureacademy.com/brandmastery
Learn how to FOCUS + UNDERSTAND your customer on a granular..deep level, better than anyone else. This is the starting point for your SUCCESS.
Without it, you won't out-inovate, out-market and out-communicate your competition. That's just a fact..
Would you take branding advice from someone whose book is required reading at YouTube? I would. In this episode, I interview brand expert Patrick Hanlon from Primal Branding about his views on brand-building. He shares lots of great wisdom that you will be able to implement into your own brand.
Learn why many startups avoid the word branding when they have got it wrong. And learn the Primal Branding framework and put it to use for your own brand.
Patrick works with billion-dollar companies, and with companies who aspire to become billion-dollar companies.
Check out www.primalbranding.co for more.
To sign up for a FREE training called Brand Strategy Made Simple, go to
www.thefutureacademy.com and follow the links on the front page.
Please like and leave a review to support this podcast, if you want more content like this.
Building a brand can be both expensive and take a long time. However, it does not have to be that way. In this episode, I share a killer strategy for building a profitable brand. It has propelled many of the greatest brands in the world to stardom, and it will work for you too.
To learn more, and to take me up on the gigantic offer I mentioned in the episode, go to:
www.thefutureacademy.com/brandmastery
p.s. If you like the podcast, make sure you leave a review and rate it...this means the world to me.
For more content, sign up for The Future Academy® newsletter at:
www.thefutureacademy.com/email
In this episode, I talk to Mike Michalowicz, who Simon Sinek calls "the patron saint of entrepreneurship". Mike has written five great books on entrepreneurship, and all of them aim at giving people simple tools and avoid the entrepreneurial suffering in the world.
The recording has some sound issues, due to the internet connection, however, the content is nevertheless full of great wisdom, so hope you enjoy it!
Contact Mike: mike@motorbike.com www.mikemichalowicz.com
Check out our signature brand transformation program: www.thefutureacademy.com/brandmastery
Regardless of how much knowledge and skills you have, you might feel like you're not on your way to reaching your dreams. In this episode, I talk about the missing piece; belief. When you change your beliefs, when you exhance limiting beliefs for empowering beliefs, suddenly everything starts feeling possible.
To learn more and enrol in the FREE 5-Day Brand Challenge™ (limited availability), go to www.thefutureacademy.com/brandchallenge
And don't forget to give me a review and subscribe ;)
Learn the smartest strategy for creating and scaling a brand in a hyper-competitive world. Go to www.thefutureacademy.com/brandchallenge and join!
The challenge starts on October 7th, 2019.
We all have them. Setbacks. We cannot avoid them either. So the question is, how do we deal with them? How can we make the most of them? In this episode, I share a few pretty simple ideas for how to get over setbacks and how to come out stronger.
Email me: hello@thefutureacademy.com
In this episode, I talk about indisputably the most important ingredient behind all successful people - self-education.
Anyone who believes that traditional education methods will be enough to prepare you for your whole career is nuts. The only way to stay relevant, the only way to stay ahead is to commit yourself to non-stop learning.
In this episode, I discuss the absurd statement that I often hear, which is "Why should I pay for self-education when all information is free?". This belief is what holds so many people back.
Investing in yourself is absolutely vital. For example, an online course is not something that TAKES time and COSTS money, but rather something you should think of as SAVING you time and MAKING you money.
Sign-up for our newsletter and check out our offerings at www.thefutureacademy.com
And don't forget to subscribe and leave reviews ;)
In this episode I talk to Scott Gould, a former church minister turned entrepreneur, speaker, author, and consultant. Above all, Scott is an absolute expert when it comes to engagement.
In this episode, you will learn what engagement really means, and how you can use a simple tool to start building better and deeper engagement with your employees, customers, or even with your spouse.
On a personal note, this episode was a game-changer for me. It gave me so much new insight and learnings, and I have incorporated many of Scott's ideas into my own work recently. I think you will love this episode.
Connect with Scott:
www.scottgould.me
Connect with Tobias:
www.tobiasdahlberg.com
And don't forget to subscribe AND sign-up for our newsletter to get more content to help you on your journey to build game-changing brands and businesses at:
www.thefutureacademy.com
What is the most valuable thing about your business? If you ask me, it's the quality of the relationships you have with your most valuable customers.
There are some customers that will always matter more than others. They are the ones that love what you do, they are your raving fans. I call them your Power Base, and it is the foundation from which healthy growth is created.
In this episode, I share what a Power Base is and how you can start nurturing and growing one.
Sign up for more content and check out our programs at:
www.thefutureacademy.com
And check out our new podcast website at:
extraordinary.thefutureacademy.com
What does it take to design a culture that employees will love?
In this episode of the Extraordinary podcast, I interview Josh Levine, Founder of Great Mondays, a culture-design company from San Fransisco.
Josh shares his insights and experiences from his new book Great Mondays - How to design a company culture employees love.
Connect with Josh and check out Great Mondays at www.greatmondays.com
If you like the episode, make sure you subscribe and leave a review :)
Also, if you want more content from me, sign up for my newsletter at www.thefutureacademy.com
...and check out our course offerings.
In this episode of Extraordinary, I talk to fellow brand strategist Matt Davies from the U.K. He is the author of a book called Storyategy, which is a great guide for how to storytelling and archetypes to turn your purpose and values into a strong, differentiated brand.
Connect with Matt Davies:
www.mrmattdavies.me
Buy his book Storyategy
https://www.amazon.co.uk/Storyategy-Unlock-power-branding-strategy/dp/171714862X
Also, check out my new online training and coaching program called Brand Transformation Masterclass at www.thefutureacademy.com
p.s. and please leave a review if you like the podcast!
In this episode of The Extraordinary Podcast, I share what I've been working on behind the scenes for the last months. It's been my dream for over 5 years, and I am finally getting this thing off the ground. In this episode, I share my new plan, which excites me insanely much, and give you an overview of building an extraordinary brand.
The Future Academy®
www.thefutureacademy.com
We're just getting started, this is a temp website, but you can sign up for the newsletter there, and also check out my new course Brand Transformation Masterclass.
Other links to my world:
www.tobiasdahlberg.com
www.wonderagency.com
www.kokoromoi.com
In this episode I interview the great Chip Conley - the man who disrupted the hotel industry, twice. Chip first founded his own boutique hotel group, and grew it into 50 hotels, then sold it and later joined Airbnb to disrupt the industry another time. In this episode, Chip shares his ageless wisdom and he gives us a peep into his new book called Wisdom at Work - The Making of a Modern Elder.
There is so much great wisdom in this episode. Make sure you subscribe and share with someone you think needs to hear Chip's messages.
The interview starts at 3:03
www.chipconley.com
https://www.amazon.com/Wisdom-Work-Making-Modern-Elder/dp/0525572902
If you want to this delivered to your inbox, along with other great content, go to
www.tobiasdahlberg.com and sign-up for my newsletter.
Welcome to season two of the Extraordionary podcast! In this opening episode I reflect on last year, and talk about the future direction of the podcast. And hopefully I inspire you to take a few moments to reflect on what it is you really want from this year. Have a great year 2019!
How can you avoid pitching and price your services higher? If you are someone who makes a living from selling creative services (or any professional services) this episode is pure gold. I had the privilege to talk to Blair Enns, founder and CEO of Win Without Pitching, a training and coaching company with a focus on helping creative firms learn how to sell and price their services. Blair shares brilliant insights from his two books, The Win Without Pitching Manifesto, and Pricing Creativity - A Guide to Profit Beyond the Billable Hour.
Check out Blair's company and order his books and training programs at www.winwithoutpitching.com
Connect with my companies:
www.wonderagency.com
www.kokoromoi.com
or email me at hello@tobiasdahlberg.com
https://www.linkedin.com/in/tobbedahlberg/
In my 12+ years of consulting clients on brand- and business development, I have come across very few companies that have a deep connection to the customers - who really understand them on an emotional level. In this episode, I talk about how you can develop the foundation for creating that connection you need to build a strong brand and business. That thing is empathy. Follow these three steps and gain that critical insight into the minds and hearts of your customers.
Connect with me:
www.tobiasdahlberg.com
www.wonderagency.com
Or look me up on LinkedIn, Instagram, Facebook, Twitter and Youtube (where I have a new channel called BRANDED™)
You can connect with Vanessa at www.vanessaelle.com or through email: hello@vanessaelle.com
You can connect with me at www.wonderagency.com or by emailing me at hello@tobiasdahlberg.com
I'd love to hear your thoughts, so please connect with me on LinkedIn, Twitter, Instagram and Facebook.
And if you'd like to receive a weekly email with my podcast, videos, articles and news, please sign up at:
https://mailchi.mp/wonderagency/weeklywonder
Tobias
Why is it so hard to get things done? What is it that makes us procrastinate? How do we stay motivated and overcome doubts and fear?
It takes more that getting the mechanics right. In this short episode I talk about how to get the psychology right in order for you to have the energy to take non-stop action. My personal mission is to help you expand your potential and be extraordinary, and one of the very fundamental things to achieving anything is getting your psychology right.
Contact me:
www.wonderagency.com
IG: @tobiasdahlberg__
LinkedIn: linkedin.com/tobbedahlberg
In this episode we cover:
What is strategic design?
How is it strategic design different from design thinking?
How can you use design to innovate?
What is a better method than the traditional "waterfall approach"?
How can you get started?
..and then some.
Engage with myself and Alyssa through:
www.wonderagency.com
In this episode I talk to Allen Adamson, former Chairman of Landor Associates and currently Co-Founder and Managing Partner at Metaforce. We discuss branding and business in general, what it takes to build a strong brand in today's world, and we dive into Allen's new book Shift Ahead. Allen has previously written the books Brand Simple, Brand Digital and The Edge. Hope you enjoy the episode, and I am happy if you connect and engage with me, or directly with my guests.
The episode starts at 1:13 with an introduction to Allen.
We dive into Allens background, discuss how he got into branding, what he learned working for big companies such as Unilever, and what it means to Shift Ahead.
You'll hear Allen share stories from his many interviews with people such as Thomas Friedman, brands such as Kodak, Nokia, Coca-Cola, Hasbro etc.
Connect with Allen:
www.metaforce.co
Connect with Tobias
www.wonderagency.com
How do you build a brand that really stands out and stands for something? Brian Sooy from Aespire knows the answer, and in this episode he shares his insights from a career of well over 20 years as a branding consultant. What I love about Brian and his thinking is that to him, branding start with a purpose and a mission, and everything else emanates from that. Make sure you also check out Brian's "Clarity Manifesto" on LinkedIn (Google it), a great tool for aligning your brand around your purpose and mission. Hope you enjoy the episode!
Public speaking is one of the things people fear more than dying. I know, because I was one of them. In this episode I share we experience of how to get over the fear of public speaking. The solution, as you will hear, is very simple. All it takes is progressing in small steps, building confidence through practice. In this episode I also include a recent keynote I delivered in Stockholm. The speech starts at around 6 minutes.
I am proud to introduce to you the legendary Marty Neumeier, consultant, designer and author (The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius, The Brand Flip).
In this first part of this two-part interview, Marty shares some of his most powerful ideas about the principles of branding, and about the power of design. Marty has a unique ability to distill complex themes into simple, yet powerful ideas expressed in language anyone can understand. t does not get better than this. If you want to dig deeper, get his books, you wont regret it, I promise. Enjoy!
Connect with Marty:
www.martyneumeier.com
(I recommend subscribing to his newsletter)
Connect with me:
hello@wonderagency.com
www.wonderagency.com
www.tobiasdahlberg.com
I am proud to introduce to you the legendary Marty Neumeier, consultant, designer and author (The Brand Gap, ZAG, Metaskills, The 46 Rules of Genius, The Brand Flip).
In this first part of this two-part interview, Marty shares some of his most powerful ideas about the principles of branding, and about the power of design. Marty has a unique ability to distill complex themes into simple, yet powerful ideas expressed in language anyone can understand. t does not get better than this. If you want to dig deeper, get his books, you wont regret it, I promise. Enjoy!
Connect with Marty:
www.martyneumeier.com
(I recommend subscribing to his newsletter)
Connect with me:
hello@wonderagency.com
www.wonderagency.com
www.tobiasdahlberg.com
In this episode I discuss branding with David Brier, the award-winning creative director and brand expert who wrote the book Brand Intervention. In this interview, Davis shares his no-bs, no-fluff principles about what it takes to differentiate and build a strong brand, and how to get someone like Shark Tank's Daymond John to write the foreword to your book. Filled with great wisdom, timeless great learnings and stories for all brand builders out there.
Connect with David - www.risingabovethenoise.com
Or look him up on LinkedIn, Twitter or YouTube.
Connect with Tobias - www.wonderagency.com or tobiasdahlberg.com
The interview starts at 1:53
Music: Joakim Karud - Mondays
Why are so few people truly motivated? How do you find that inner drive? Why are so many short-sighted and forget that mastery is the secret to becoming extraordinary, becoming creative and fulfilled? I share my late night wisdom on these two topics.
This episode was first a vlog update on my YouTube channel.
You can see the video here:
https://youtu.be/3VoXinlvRNI
Connect with me:
https://www.linkedin.com/in/tobbedahlberg/
@tobiasdahlberg
@TheTobiasDahlberg
www.wonderagency.com
Why are so many companies mediocre? Why do 9 out of 10 companies fail at transformation? This week, consultant, speaker and author Lior Arussy from Strativity Group answer these and many more questions related to customer-centric change and business transformation. Packed with good ideas and wisdom Lior draws many insights from his new book Next Is Now - 5 Steps for Embracing Change (available on Amazon). Hope you find this as valuable and insightful as I did.
You can reach Lior Arussy at www.strativity.com or www.liorarussy.com
In this episode brand expert Denise Lee Yohn shares her insightful and practical wisdom on how to build a brand-led culture by integrating brand and culture.
The interview episode starts at 4:07
Contact Denise:
www.deniseleeyohn.com
Engage with Tobias:
Twitter: @tobiasdahlberg
Instagram: tobiasdahlberg__
Facebook: @thetobiasdahlberg
LinkedIn: https://fi.linkedin.com/in/tobbedahlberg
www.wonderagency.com
www.kokoromoi.com
www.tobiasdahlberg.com
Why are there so many mediocre, average, boring brands and businesses out there, so many companies struggling to make a living?
In my 12 years as an entrepreneur and strategist, I encounter one strategic problem more than any other, and I see it nearly every week of the year.
In this episode I talk about the core aspects of strategy, and how companies need to shift their focus in order to stand out and be extraordinary.
Contact me/ Engage with me:
Twitter: @tobiasdahlberg
Instagram: tobiasdahlberg__
Facebook:TheTobiasDahlberg
YouTube : https://www.youtube.com/channel/UCT4UYQqBeph2MouB_lCDVQw
www.tobiasdahlberg.com
My companies:
www.wonderagency.com
www.kokoromoi.com
Music credits: Oliver Michael and Binary Love
For this episode of Extraordinary, I met with Nick Westergaard, podcast host, educator, speaker, consultant and author of Get Scrappy and Brand Now.
Nick shares insights from his latest book, we discuss branding both from a strategic point of view, as well as how any company can use Nick's seven Brand Dynamics to stand out in a crowded, distracted world. Hope you enjoy! And please remember to subscribe if you like the podcast.
Connect with Nick:
www.nickwestergaard.com
Connect with Tobias
www.wonderagency.com (my main company)
www.kokoromoi.com (our subsidiary)
www.tobiasdahlberg.com
LinkedIn: www.linkedin.com/in/tobbedahlberg/
Instagram: tobiasdahlberg__
Twitter: @tobiasdahlberg
What does it really mean to be customer-centric? In this episode I share my insights on what it means to be customer-centric, and how that can change the game for you. As you will learn, it's not just about focusing on who your customers are.
This episode was originally recored as a video for my YouTube channel.
https://www.youtube.com/watch?v=c1y4tt0MkEg&t=184s
Connect with me:
@tobiasdahlberg
FB: @thetobiasdahlberg
Instagram: tobiasdahlberg__
YouTube: https://www.youtube.com/channel/UCT4UYQqBeph2MouB_lCDVQw
www.wonderagency.com
www.kokoromoi.com
www.tobiasdahlberg.com
In the knowledge economy, where we compete with brain power, your competitive advantage is your mindset, attitude and knowledge.
But very few of us feed our brains with new stimulus, new ideas and knowledge. Why? In this episode I share my thoughts on the best way to gain competitive advantage for yourself. This episode was originally recorded in Miami, Flordia for my YouTube channel, and you can see the episode there.
Most companies fail to reap the full rewards of branding because they fail to make the link to their core business. How are brand and business linked? Branding is still largely seen as a communications- or marketing activity, not as the business critical factor that it is. In this episode I share the most common views on branding insides companies, and why "strategic branding" is the the most sophisticated form of branding - the approach to building extraordinary brands and businesses.
0:00 Intro: Why I want to spread the idea of Extraordinary.
02:16 Start of "Why Brand Means Business".
02:56 The three different ways in which companies typically view and practice branding.
08:55 Making the link between brand and business
10:08 How a brand serves business
11:40 The only three ways you can grow a business
13:10 What business is really all about
13:59: The link
In this episode I talk about what prevent people from starting new things, from ventures, projects, businesses, or anything else that involves unpredictability and risk. I share the only two ways to anticipate the future, and my best advice for starting anything new. My mission with this podcast is to inspire as many people as possible to get over their fear and take steps toward realising their ideas, their visions and dreams.
Welcome to the very first episode of Extraordinary! In this episode I interview the legendary Joe Pine, author of books such as Mass-Customization, The Experience Economy, Authenticity, Infinite Possibility and Laws of Managing. Joe is also a TED-speaker and frequent writer in publications such as Harvard Business Review. In this episode, Joe shares many of his core ideas and theories on value creation, customization, experience and competition. Be ready to pull out your notebook, because this episode in filled with so many golden nuggets, so much insight and wisdom. The interview starts after my podcast intro at around 6 minutes. I am thankful for your feedback and engagement, and you can reach me at social media channels such as YouTube, LinkedIn, Instagram and Facebook. Or simply email me at tobias@wonderagency.com