Kristian Golick: Recent Episodes
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As a millennial who has grown up making video content for more than half my life, it’s surprising to hear that I just installed TikTok on my phone in January 2022. I can pull whatever excuse I want for not installing it earlier, but the fact of the matter is, TikTok is a powerful video…
The post TikTok Reality #1 appeared first on Kristian Golick.
One night this week, I was scrolling on Instagram, and I saw something terrible. I scrolled upon a video of a pizza shop. The video was technically done well, but it lacked something very important, in my opinion- a reason for us to care. But what irked me the most was the amount of praise…
The post Tricks and Transitions Won’t Make a Profitable Video appeared first on Kristian Golick.
Do you remember when everyone was talking about Game of Thrones and how it was so addicting to watch? What about Breaking Bad or Lost? What made them so good and addicting? Was it their high production value or stellar cast? Those helped, but no. It was their serialization storyline that took episodes and seasons…
The post The Serialization of Video appeared first on Kristian Golick.
When I first started working with companies and entrepreneurs, my biggest concerns were making sure the video quality was good, the audio sounded crisp, and the overall product looked great. As the years went on, I learned that some of my clients had some concerns that didn’t even cross my mind. Some of my clients…
The post Glasses Glare on Video- How do we Avoid it? appeared first on Kristian Golick.
There’s two kinds of people in this world. Those who use subtitles 100% of the time, and then there’s everyone else. Love them or hate them, they can be useful when it’s hard to hear the sound on the TV. But now subtitles aren’t just used on TV. They are being used for social media,…
The post The Easiest Trick to Keep Viewers Longer (Spoiler- it’s Subtitles) appeared first on Kristian Golick.
I’ve been on the “content train” for a long time. Ever since I realized its impact on my business, I’ve been telling all of my other entrepreneurial colleagues, friends, and even strangers about the power of creating content. Some of them get really excited, some of them get really confused, and the rest tell me…
The post It Doesn’t Matter, You Need Content appeared first on Kristian Golick.
If you’ve ever made a video for social media, you’ll find that you get nice affirmation. Whether that’s in the form of a “like”, comment, share, or most rewardingly someone telling you face to face that they really enjoyed watching your video. It’s a great feeling, and a great way to keep making more great…
The post How to Deal with Video Critics appeared first on Kristian Golick.
As a fairly new Coloradian, I’m beginning the process of acquiring all of the Colorado must-haves, like hiking boots, a good sized backpack, and of course, skis. Now, I’ve been skiing for the past 5ish years. I didn’t grow up skiing, and I’ve never owned a pair of skis before. So now that I have…
The post The Moment of Relief when I Found a Ski Boot FAQ Tutorial Video appeared first on Kristian Golick.
As a video content producer, I get this question a lot, without actually getting this question, specifically. What I mean is, I have had plenty of clients in the past approach me about making a “commercial” for them. Now I’ve just gotten used to the fact that people will always refer to any type of…
The post Branding Videos Vs. Marketing Videos… What’s the Difference? appeared first on Kristian Golick.
There’s a misconception that if you make a video, it has a specific lifespan. Once your video is 6 (or any made up number) months old, then it becomes stale and no one will watch it. That’s bullshit. Good video content, like wine, films, books, video games, etc. will only get better with age. Now,…
The post Good Video Content gets Better with Age appeared first on Kristian Golick.