Lights, Camera, Grow: Recent Episodes
Tobe Agency
Welcome to Lights, Camera, Grow, a show that explores new ways to use content to fuel business growth.
It’s no secret that when it comes to marketing, content is king. But in a world of blogging, podcasting, video, YouTube, social media, TikTok dances, and Instagram influencers, it’s difficult to navigate and prioritize where you should be spending your valuable time and money.
Join us, as we bring in experts in marketing and content to talk about the latest trends, strategies, and tools you should be using to grow your business.
Picture this. Your product has more features and functions than you can list. Your target audience includes businesses of nearly every model and industry. Every lead will search for your product a little differently and every customer will use your product in a different way. These are the challenges solved by Aaron Cort, former Director of Marketing and current VP of Operations for project management platform ClickUp.
Joe Pulizzi is the founder of Content Marketing Institute and bestselling author of six different books about — you guessed it — marketing. He’s one of the top minds in the world of content marketing, and we were thrilled to be able to pick his brain in our latest episode of Lights, Camera, Grow.
MK Getler is the Head of Marketing at Alyce, a “Personal Experience Platform” that creates meaningful connections with its AI-enabled gifting. With such a cool service to promote, Alyce’s marketing efforts encourage consumers to initiate those meaningful connections by implementing a robust rich media content strategy.
Luke Hale is the founder and owner of Masters of Engagement, a production and consulting company. Masters of Engagement was built on Luke’s widely varied background in media creation — which helps media producers understand and create content strategies and engaging media.
A market researcher at heart with a keen eye for detail, Lisa Abousaleh is the VP of Customer Success at Neutronian, Inc., a fast-growing startup. Neutronian provides a score, similar to a credit score, which rates the quality of a data provider’s offerings. Data providers use this scoring system to prove their value to marketers, and marketers rely on these scores to vet data providers.
What do you get when you mix marketing, singing pickles, and Oompa Loompas? No, it’s not a fever dream. It’s actually a co-branded marketing strategy that you’ll hear all about in this episode of Lights, Camera Grow.
Kate Rooney and Jess Guffey, Brand Director and Director of Brand Partnerships respectively at Design Pickle, gave us a dill-ightful peek at how a content company makes their OWN content, including their buzz-worthy podcast called “Creatives are the Worst.”
Creative marketing is the name and storytelling is the game for Chris Thomas, long-time graphic artist and current Creative Director at Cohn Marketing in Denver, CO. We sat down with Chris to learn more about the role creative content plays in a marketing agency, and the strategy behind turning a brand’s marketing needs into engaging rich media assets.
The primary goal for any podcast should be to build community, and today’s guest knows all about that.
In this episode of Lights, Camera, Grow, we chat with Leo Rooney, Director of Performance at LA-based Urban Golf Performance, and co-host of the successful Urban Golf Podcast.
“No matter your industry...you win through human connection. Find opportunities...to look people in the eye and speak to them.”
This quote is from Ethan Beute, a bestselling author on Amazon, the host of The Customer Experience Podcast and co-host of The b2b Growth Show, and Chief Evangelist at BombBomb. Beute’s number one goal is to educate businesses on the value of rehumanizing your brand through face-to-face-connection. We used this opportunity to chat with Beute about some topics that are shaping communication in 2020 and beyond.
Do you wish you could sit down with a seasoned video content expert and pick their brain? That’s exactly what you’ll get from this episode of Lights, Camera, Grow as we chat with Kyle Denhoff, head of global acquisition campaigns at HubSpot.
Mykim Dang calls herself a “full stack creator,” and that’s no exaggeration. In this episode of “Lights, Camera, Grow,” we take full advantage of our chance to go one-on-one with a true creative mastermind.
Amodeo, a whip-smart production master with a background in film, discusses the journey of “In Conversation” from a quarantine side-project to a full-scale marketing tool: “[In Conversation] has grown so successfully and we see so many opportunities for the content that we’re creating. It’s exciting to see the whole marketing team now jumping on board.”
We were riveted as Amodeo described the challenges and successes SHIFT encountered in the making of their new podcast:
- How COVID-19 shaped the format of the podcast, and its future
- The basic skills and equipment needed to start a podcast
- Why your podcast might change dramatically over time (and why that’s ok!)
- The importance of experimentation
- How a video podcast can be used to produce content for all your distribution channels
Resources mentioned in this episode:
- Check out SHIFT.io
- Listen to SHIFT In Conversation
- Connect with Grace Amodeo
Lights, Camera, Grow Podcast
- Apple Podcast - https://apple.co/2xU2dYq
- Spotify - https://spoti.fi/2XecKbF
- Google - http://bit.ly/LightsCameraGrow_Google
- YouTube - http://bit.ly/TobeAgency_YouTube
Thanks for watching and listening!
“A lot of brands just try and sell their product. A little too in your face. I don’t think people want that... Brands that have gotten into the podcast space, for the most part, don’t make that many mistakes because podcasting is a totally different audience, and if they figured out how to get into the podcast game, they’ve gotten a little bit of help.”
Why are more and more businesses podcasting? How do you create powerful content?
Ask Shelby Stanger, an award-winning podcast host, producer, journalist, and overall amazing human being.
We had a blast talking with Shelby on this episode of “Lights, Camera, Grow”, as we explored how her experiences as a journalist and brand marketer contributed to her becoming the next (female) Tim Ferriss of the adventure sports world. Listen in as Shelby talks about:
- The right strategy when you start a podcast
- Finding sponsors
- Connecting with a new audience
- A fun way to connect with your customer
- Channeling your passion
You can connect with Shelby:
- Her Website
- REI’s Wild Ideas Worth Living,
- Lufthansa’s Life Changing Places,
- Vitamin Joy
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Instagram
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LIGHTS, CAMERA, GROW PODCAST -
Apple Podcast - https://apple.co/2xU2dYq
Spotify - https://spoti.fi/2XecKbF
Google - http://bit.ly/LightsCameraGrow_Google
YouTube - http://bit.ly/TobeAgency_YouTube
Thanks for watching and listening!
B2B (Business to Business) marketing is boring. Always has been. In an industry that has long been successful by “playing it safe”, B2B companies have been able to thrive in a world of suit jackets and old-school professionalism. However, as millennials have overtaken the majority of the workforce, B2B marketing strategies are having to evolve. These businesses write blogs, create videos, post on social media, record podcast episodes, manage their PPC campaigns, develop their website, and on, and on, and on… (all while optimizing it for SEO).Lindsay is here to help. Lindsay Tjepkema is the CEO & Founder of Casted - a software company that makes podcasting easy for marketing professionals. In this episode of “Lights, Camera, Grow”, Lindsay explains why all of the tasks like blogging and SEO can be accomplished with a “podcast first approach”. Listen as Lindsay talks about:
- Why podcasting is the most powerful content marketing strategy
- The logistics of starting a podcast
- The “Frankenstein” tech stack
- The difficulties of editing your content
- Podcasts being an essential part of a B2B content marketing strategy
- The power of creating a great show
You can find and connect with Lindsay:
Lights, Camera, Grow is a Tobe Agency podcast, dedicated to bringing strategies and insight to grow your business with powerful marketing, and even more powerful content. You can find out more at www.tobeagency.co, or connect with us on:
- LIGHTS, CAMERA, GROW PODCAST -
Apple Podcast - https://apple.co/2xU2dYq
Spotify - https://spoti.fi/2XecKbF
Google - http://bit.ly/LightsCameraGrow_Google
YouTube - http://bit.ly/TobeAgency_YouTubeThanks for watching and listening!
Should you start a marketing campaign when ROI can be hard to measure?
How do you convince your boss (and yourself) that it’d be worth it?
In this episode of Light’s, Camera, Grow, we sit down with Meghan Keaney Anderson, VP of Marketing at HubSpot, and discuss the idea of taking a step back from the question of ROI, and asking the most important question in marketing: “What is the goal of this content?”
Meghan pulls from her 10+ years of marketing experience to talk about the benefits of creating video and podcasts for your business and challenges the marketing community to take chances and experiment with new mediums.
Things we talk about:
- Gaining access to a new audience
- How to network effectively
- Is video podcasting expensive?
- Does video help SEO?
- Is podcasting the social media marketing of 2020?
You can find and connect with Meghan:
- Website
- The Growth Show
- Skill Up Podcast
Light’s, Camera, Grow is a Tobe Agency podcast, dedicated to bringing strategies and insight to grow your business with powerful marketing, and even more powerful content.
You can find out more at www.tobeagency.co, or connect with us on:
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Instagram
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LIGHTS, CAMERA, GROW PODCAST -
Apple Podcast - https://apple.co/2xU2dYq
Spotify - https://spoti.fi/2XecKbF
Google - http://bit.ly/LightsCameraGrow_Google
YouTube - http://bit.ly/TobeAgency_YouTube
Thanks for listening!
You’re marketing wrong: don’t just grab attention, hold it.
Say hello to Jay Acunzo.
Jay is an entrepreneur, creator, teacher, writer... basically, he does it all. He combines his extensive experience working at ESPN, Google, and HubSpot with his passion for creating shows (Unthinkable Podcast, Against the Grain), to help companies and brands pursue the ultimate goal: BRAND AFFINITY.
Listen in as Jay challenges conventional marketing, and provides insight into the strategies and philosophies marketers and business owners should have to build long term relationships with their customers.
You should listen if you are: a content creator, marketing professional, business owner, podcaster, show producer, a fan of Jay Acunzo.
You can find and connect with Jay:
- http://jayacunzo.com/
- Unthinkable Podcast
- Against the Grain - Video Series
- Break the Wheel - Book
- Twitter - @jayacunzo
- Instagram - @jayacunzo
Light’s, Camera, Grow is a Tobe Agency podcast, dedicated to bringing strategies and insight to grow your business with powerful marketing, and even more powerful content.
You can find out more at www.tobeagency.co, or connect with us on:
Jared and Andrew wrap up season 2 of Lights, Camera, Grow with a bang. They discuss how podcasting has really grown in the last year and a handful of successful case studies of successful podcasts you should be listening to now.
SHOW NOTES:The guys from Tobe Agency are back, talking about the biggest challenges when creating rich media content for marketing. Jared and Andrew discuss what factors you need to consider before starting, and what kind of content strategy is going to be best for you and your company.
IN THIS EPISODE WE DISCUSS:👉Budget = money and time
👉Audio only, video, or “video light”
👉The pre-production process and why it’s the most important phase
👉Common “hiccups”
👉Using guests and the logistics
👉Creative and marketing teams working together
👉Using email campaigns to promote videos
👉What a digital producer does
👉Know your audience
👉The bridge between marketing and creative
👉The team that’ll get this done
👉Creating evergreen content
👉Utilizing a Youtube strategist
👉SEO for Youtube
👉Setting up the distribution channel
RESOURCES & LINKS:* The Institute for Luxury Home Marketing * Andrew Hong: LinkedIn * Jared Sanders: LinkedIn
As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment, and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at info@tobeagency.co.
See acast.com/privacy for privacy and opt-out information.
SHOW NOTES:Jared and Andrew discuss why and how small businesses are under-utilizing YouTube and podcasting, and the logistics on how to create rich media. You’re going to want to listen to this episode, as they break down how you can take one 30 minute episode, and create enough content for podcasting, youtube, and social media for a month.
IN THIS EPISODE WE DISCUSS:👉Your content “ecosystem”
👉Translate Youtube views/plays to leads and customers
👉Content strategy 101
👉Jared wanting Bill Simmons’ contact info
👉How to make your social media manager love you
👉Using this content for sales
👉Sales strategies
👉Increasing open and click through rates
👉Marketing and sales going full circle
RESOURCES & LINKS:* Andrew Hong: LinkedIn * Jared Sanders: LinkedIn
As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment, and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at info@tobeagency.co.
See acast.com/privacy for privacy and opt-out information.
SHOW NOTES:Jared and Andrew discuss the parallels of 2008’s financial crisis, to what we’re facing in 2020 with the coronavirus. They explore the idea of ways to adapt and innovate content for this current situation, and how podcasting and utilizing content is the bandwagon you want to jump on ASAP.
IN THIS EPISODE WE DISCUSS:👉How to grab attention, and keep it
👉The shift during 2008’s financial crisis
👉Taking market share
👉The importance of strategy with video production
👉Distribution and growth strategy with content
👉How to connect a Youtube or Podcast to a call to action
👉Emerging as a winner after the economic lull
👉Humanizing your brand
👉What brands can benefit from a podcast?
👉Giving your company a voice with podcasts
👉How video podcasts help you sell
👉Is whimsical-ness a word?
👉Creating an ‘ecosystem’ with rich media
👉Sneaky marketing touch points
👉SEO for Youtube
👉Organic and paid opportunities with Youtube
RESOURCES & LINKS:* The Institute for Luxury Home Marketing * Trade Joe’s Podcast * REI Podcast * Andrew Hong: LinkedIn * Jared Sanders: LinkedIn
As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment, and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at info@tobeagency.co.
See acast.com/privacy for privacy and opt-out information.
SHOW NOTES:We open up season two with the big elephants in the room. How do we emerge as thought leaders and innovators during these tough times? We discuss what companies need to do to adapt to the shift in the way people are consuming content and discuss Tobe Agency’s strategy of creating scalable content with video podcasting.
IN THIS EPISODE WE DISCUSS:👉Coronavirus
👉Post coronavirus shift -media consumption
👉2008 financial crisis vs. Now
👉Blogging in the last 20 years
👉The podcast revolution
👉Ease of creating more content with rich media
👉Engaging customers in a non-salesy way
👉Youtube recommendation algorithm
👉T-Swizzle
👉Using podcasts to grow your Youtube channel
👉The 2nd largest search engine in the world
👉Producing content at scale
👉Building a Youtube strategy for consistent content
👉Trade shows going online
👉How easy Youtube is now
👉Authentic content
RESOURCES & LINKS:* eMarketer * Zoom Parties * Andrew Hong: LinkedIn * Jared Sanders: LinkedIn
As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment, and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at info@tobeagency.co.
See acast.com/privacy for privacy and opt-out information.
Welcome to Season 2 of Lights, Camera, Grow!
If your business is like ours you’ll understand that you always need to evolve and grow. Right now there’s a big shift happening in the world. It’s no longer just enough to create simple written content to market your business. There’s so much content available that it’s becoming harder than ever for businesses to stand out. These aren’t new challenges but they can be daunting to navigate through.
That’s where we come in. Welcome to Lights, Camera, Grow a seasonal show that explores new ways to build and use rich media (like videos and podcasts) to help grow your business. My name is Jared Sanders Creative Director of Tobe Agency, alongside me will be my co-host and our CEO Andrew Hong.
Join us this season as we explore and breakdown why video podcasts as pillar content is a key to generating ROI, why you need to build your team like a media company, and why not having a relevant YouTube channel is causing you to miss out on world's second-largest search engine. Our mission in this series is to help you figure out how to use video podcasts to grow your business.
This season is fully available NOW so make sure subscribe to Lights, Camera, Grow wherever you get your podcast and we will talk to you soon!
As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment, and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at info@tobeagency.co.
See acast.com/privacy for privacy and opt-out information.
SHOW NOTES:In this Episode of Lights, Camera, Grow, HubSpot specialists Nick Saltzman and John Ippolito share their insight on the state of the current digital marketing and sales worlds and explain how the use of video helps business grow.
IN THIS EPISODE WE DISCUSS:👉 What is Sales and Marketing – Which comes first?
👉 The Flywheel VS The Funnel
👉 How video has changed the way Sales and Marketing are done?
👉 How do you determine what video to create?
👉 Cold calling VS video emails
👉 Nurturing and closing leads
RESOURCES & LINKS:HubSpot’sFlywheel Concept
Nick Saltzman
John Ippolito
Andrew Hong
Jared Sanders
As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment, and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at info@tobeagency.co.
See acast.com/privacy for privacy and opt-out information.
SHOW NOTES:In Episode 3 of “Lights, Camera, Grow”, we share some pointers to help you better manage your video strategy, so you can save some time and money.
Be smart with your strategy – focus on the basics, tweak, and then optimize!
IN THIS EPISODE WE DISCUSS:👉 Business objectives and cadence of your video
👉 Selecting the right distribution channel for your video
👉 Technical tips
RESOURCES & LINKS:Andrew Hong
Jared Sanders
As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment, and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at info@tobeagency.co.
See acast.com/privacy for privacy and opt-out information.
Following our first episode of “Lights, Camera, Grow”, - Video Marketing 101 where we talked about WHY video is so important in growth marketing, here in our second episode we’re going to explain ‘HOW’ to create a great video, providing more insights to the savoir-faire behind video production, what to look out for and the little details that are often neglected.
After all, there is no such thing as movie magic.
Welcome to the first episode of "Lights, Camera, Grow"! We took a break from our previous podcast to rethink our strategy and really hone in on the purpose of the podcast.