Agency Journey: Recent Episodes
Andrew Dymski and Gray MacKenzie
Co-hosts Andrew Dymski and Gray MacKenzie interview leading digital marketing agency owners and key influencers from around the world to help you build your dream agency.
Ask any agency owner and they’ll tell you—growth doesn’t happen by accident. It takes strategy, systems, and support.
So how do you choose the right blueprint to guide your agency’s growth? What if that blueprint could help you smash through plateaus and scale your team 10x?
In this episode of Agency Journey, host Gray MacKenzie interviews Tyler Dolph, CEO of Rocket Clicks. We'll dig deep into how EOS(The Entrepreneurial Operating System) helped transform Rocket Clicks into the Agency that it is today.
Episode Insights:
- How implementing EOS helped the agency establish clear roles, vision, and processes to enable growth
- Why focusing obsessively on client retention, not just sales, fueled sustainable growth
- The importance of Investing intentionally in culture like immersive onboarding and events strengthened their distributed team
- Strategies to analyzing top clients revealed their ideal target market to focus growth efforts
- AI offers opportunities to double down on human-centered strategies and relationships vs trying to compete
Resources and People Mentioned:
- Rocket Clicks Website
- EOS Website
- EOS Tools
- Traction by Gino Wickman
- John LaFontsee's LinkedIn
- John Morriss LinkedIn
- Ramsay Innovations Website (Now known as EngineBI)
- Avoma
Struggling to get your team aligned on goals and metrics? Wish your company culture was more productive and humane?
Mark Abbott, founder and CEO of Ninety, shares how and the importance to implement tools to empower employees and build a resilient organization. In this episode, Mark discusses the specifics of designing effective scorecards, setting targets vs goals, and getting team member buy-in and so much more.
Episode Insights:
- Why companies are complex adaptive systems. The best ones are explicit, coherent and resonant with all stakeholders.
- What mastery means being able to teach it to others - true understanding goes deeper than just reading a book.
- How to have Leadership through agreements is better than old school "command and control." Scorecards set targets to avoid micromanaging.
- Why having 3-5 KPIs per person (quality, quantity, process, show up) provides guardrails and autonomy.
- The importance on having a quality, quantity, process and show up element that can be measured in any role.
- Why focus on issues, not chasing goals. Green across the board but missing the target shouldn't require intervention.
- How implementing scorecards quickly gets alignment. Trust people to know the right KPIs for their role.
- Why great companies are extraordinarily productive, humane and resilient.
Resources mentioned in this episode:
- Ninety.io
- EOS
- EOS Tools
- Traction
- The Great CEO Within
- The E-Myth
- Built to Sell
In this episode, Kuba shares his vision for ZenPilot Marketing. He details his strategy to transition ZenPilot's perception from merely a ClickUp implementation partner to a team of agency operations experts. Kuba emphasizes the importance of promoting the ZenPilot team and using platforms like YouTube and LinkedIn to highlight their expertise and unique personalities, fostering a more connected audience.
Kuba also offers valuable insights into "low-hanging marketing fruit" for agencies. He discusses the importance of investing in team development and leveraging their individual personalities to build a loyal audience. He highlights the value of using AI tools like ChatGPT for content repurposing, and encourages agencies to focus on creating high-quality content around crucial keywords.
In this episode, you'll learn:
- Vision for ZenPilot Marketing
- Low-Hanging Marketing Fruit for Agencies
- The importance focus on creating one or a few pieces of high-quality content around important keywords.
- Why you need to invest in developing your team’s personalities and give them a platform to share their expertise.
- How your mindset as a leader trickles down to your team and agency.
- Kuba’s Best Tip for Agency Operators: Work on Your Mindset
Presenting Sponsor: ZenPilot
If you're an agency owner or leader looking to level up your operations and maximize your team's potential, then we have the perfect solution for you.
ZenPilot knows that you are tired of wasting time on trial and error — that's why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.
So, what are you waiting for?
Go to zenpilot.com to learn more.
Resources mentioned in this episode:
- Jakub Grajcar LinkedIn
- ZenPilot's Website
- Gray MacKenzie's LinkedIn
Do you struggle to create work that truly resonates with your audience? The ability to craft stories and messages that forge meaningful connections is what separates good creators from great ones. In today’s episode, host Gray MacKenzie sits down with storytelling expert Jay Acunzo.
Jay Acunzo, The founder of the Creator Kitchen, a membership program helping you push yourself creatively. He's also an author, speaker, and host of the award-winning podcast Unthinkable, where creative people take us inside the unconventional choices they made to break from best practices.
In this episode, you'll learn:
- How to resonate with your audience by crafting memorable stories
- Learn about posture and practice and what it means as an creative.
- The four ways to communicate with your audience.
- What stories should be focused on.
- How to practice crafting stories and work on developing your own narrative style.
- What does the Creator Kitchen community look like
- Jay's recommended people to follow
- The Unthinkable Podcast Process
Presenting Sponsor: ZenPilot
If you're an agency owner or leader looking to level up your operations and maximize your team's potential, then we have the perfect solution for you.
ZenPilot knows that you are tired of wasting time on trial and error — that's why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.
So, what are you waiting for?
Go to zenpilot.com to learn more.
Resources mentioned in this episode:
- Unthinkable Podcast
- Creator Kitchen's Website
- Jay Acunzo's Website
- Jay Acunzo's LinkedIn
- Total ANNARCHY Newsletter
- Playing Favorites Newsletter
- Gray MacKenzie's LinkedIn
In this episode, Erika Zeigyte, CEO of a consulting & recruitment agency called Prosana. joins Gray Mackenzie to discuss the intricacies of hiring an A+ talent for your agency.
Erika also shares her insights into what makes for great agency candidates, how to build an effective hiring process, the benefits of using a recruiting agency, interview techniques, and recommended tools for recruiting.
In this episode, you'll learn:
- What makes someone a good fit for an agency?
- How to vet candidates for agency roles
- How to balance candidate experience with thoroughly vetting candidates
- The common positions recruited in an agency
- Hiring challenges with junior candidates
- The elements of a first-class hiring process
- Prosana's hiring process
- How to source and qualify candidates effectively
- Ways to do an effective outreach to candidate prospects
- Recruitment agency tech stack
- When to consider using an outside recruiting agency (pros and cons)
- Effective interview questions to ask a talent during interview
Presenting Sponsor: ZenPilot
If you're an agency owner or leader looking to level up your operations and maximize your team's potential, then we have the perfect solution for you.
ZenPilot knows that you are tired of wasting time on trial and error — that's why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.
So, what are you waiting for?
Go to zenpilot.com to learn more.
Resources mentioned in this episode:
- Erika Zeigyte's Linkedin
- Prosana's Website
- ClickUp
- Asana
- Jeb Blount
- Gray MacKenzie's Linkedin
On this episode of Agency Journey, Shama Hyder, CEO of Zen Media, joins Gray to discuss what dark social is, the impact of dark social on your agency's buyer journey, and why it is important to pay attention to it.
Topics discussed in the episode:
- The story behind Zen Media's and ZenPilot's name
- Zen Media's journey
- What is dark social?
- How dark social works and
- How dark social impacts your buyers' journey
- What the b2b buying journey looks like
Presenting Sponsor: ZenPilot
Be sure to check out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.
ZenPilot knows that you are tired of wasting time on trial-and-error — that’s why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.
So, what are you waiting for?
Go to zenpilot.com to learn more.
Resources mentioned in this episode:
- Zen Media Website
- Shama Hyder Website
- Shama Hyder's LinkedIn
- The Zen of Social Media Marketing
Free 47-page Guide to Implementing ClickUp:
This guide is packed with step-by-step instructions (and checklists) to help you implement ClickUp for your agency.
We've put together a 47-page guide to walk you through the 5-step ClickUp implementation process that we've taken thousands of agencies through.
After every project, we collect feedback, brainstorm ideas, and discuss how we can improve our services. Back at the beginning of 2021, we transformed our client journey and added in a discovery project called "The Blueprint".
Why did we do this?
The Blueprint is the discovery project that allows us to fully understand the agency's pains, frustrations, challenges, and goals for the project.
We've received a lot of amazing feedback, and many agencies have even reverse-engineered our process and implemented it at their agency.
On this episode of Agency Journey, Gray joins Andrew Dymski, CoFounder at ZenPilot, to discuss our Blueprint process and what agencies have learned from it and implemented it in their organization.
Topics discussed in the episode:
- ZenPilots Client Journey - Blueprint, Implementation, Optimize
- The ZenPilot's promise - "Move from chaos to clarity"
- 3 core systems every agency needs - technical, procedural and behavioral
- The purpose of the Blueprint and why agencies need to implement a discovery project
- Using Savvy Call to enable clients to book calls on their own
- Creating Checkout pages for easy payment and onboarding
- Standardize intake information with forms
- Creating a welcome page with instructions
- Standardizing a kickoff deck
- Centralizing communication and leaving breadcrumbs to show value
- Training client to transform market utility
- Benchmarking clients with surveys
- Implementing discovery projects
Presenting Sponsor: ZenPilot
Be sure to check out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.
ZenPilot knows that you are tired of wasting time on trial-and-error — that’s why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.
So, what are you waiting for?
Go to zenpilot.com to learn more.
Resources mentioned in this episode:
- Gray Mackenzie - LinkedIn
- Andrew Dymski - LinkedIn
- ZenPilot - BluePrint Process
- ClickUp
- Savvy Call
- Miro
- Lucid Chart
- Slack
- Make
Free 47-page Guide to Implementing ClickUp:
This guide is packed with step-by-step instructions (and checklists) to help you implement ClickUp for your agency.
We've put together a 47-page guide to walk you through the 5-step ClickUp implementation process that we've taken thousands of agencies through.
According to the Bureau of Labor Statistics, demand for labor is at an all-time high. Earlier this year, there were on average 40 more jobs available than unemployed workers.
And to make matters worse, most agency owners don't even begin the hiring process until they are well beyond capacity. They wait until their employees start to feel overwhelmed before they even write the job description. Hence the reason why burnout has become an even bigger factor in today's work environment.
This leads to current talent leaving, and now adding an additional replacement hire that needs to be made.
JobRack is a company that helps agency owners through this process. Their mission is to help online business owners hire amazing remote team members from Eastern Europe.
On this episode of Agency Journey, Gray sat down with Noel Andrews, Owner and Founder at JobRack, to discuss how agencies can improve their hiring process to bring better team members on board and keep them around for longer.
Topics discussed in the episode:
- Noel's Journey to aquiring and growing JobRack
- How Noel increased JobRack's revenue 4,000x
- JobRack's mission and who they serve
- JobRack's internal team structure
- The 5 steps to creating an amazing hiring process
- Defining the outcome
- Defining the tasks needed to be done
- Crafting the job description
- Crafting an amazing applicant experience
- Setting clear expectations
- Injecting yourself into the process
- Providing social proof
- Creating take home tests
- And asking for references
- The Negotiation, offer, acceptance and leading up to day-one
- Additional resources for hiring
Presenting Sponsor: ZenPilot
Be sure to check out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.
ZenPilot knows that you are tired of wasting time on trial-and-error — that’s why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.
So, what are you waiting for?
Go to zenpilot.com to learn more.
Resources mentioned in this episode:
- JobRack
- Noel Andrews - LinkedIn
- Gray Mackenzie - LinkedIn
- "The Who" - A great book on The A Method of Hiring
- "Die With Zero" - A great book on personal finances and life
- Workable - An awesome Applicant Tracking System
They take ownership of:
- The system's design
- Habits and behaviors of the team inside the system
- Being a ClickUp expert to answer the team's questions
Regardless of the platform you run on. You need to have an internal champion - Monday champion, Asana champion, Teamwork champion, etc.
So, are you...
- A, an agency operator that has claimed the throne of [fill in the blank] champion?
- Or B, looking to hire or promote within to champion your project management platform?
On this episode of Agency Journey, Gray joins Andrew Dymski, CoFounder at ZenPilot, to discuss the who, what, why, and how behind ClickUp Champions.
Topics discussed in the episode:
- Purpose behind having a ClickUp Champion
- Roles and responsibilities of a ClickUp Champion
- Experiences and traits they should have should have
- Selection criteria for finding a ClickUp Champion
- Not an owner or leadership team members
- Thick enough skin to be a referee
- Comfort managing up
- General understanding of the teams processes
- Capacity
- Analytical minded
- Innovative and tech savvy
- The four main work cadences of a ClickUp Champion
- How to find a good ClickUp Champion
Presenting Sponsor: ZenPilot
Be sure to check out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.
ZenPilot knows that you are tired of wasting time on trial-and-error — that’s why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.
So, what are you waiting for?
Go to zenpilot.com to learn more.
Resources mentioned in this episode:
- Gray Mackenzie - LinkedIn
- Andrew Dymski - LinkedIn
- ZenPilot - BluePrint Process
- ClickUp
Free 47-page Guide to Implementing ClickUp:
This guide is packed with step-by-step instructions (and checklists) to help you implement ClickUp for your agency.
We've put together a 47-page guide to walk you through the 5-step ClickUp implementation process that we've taken thousands of agencies through.
ClickUp 3.0 is bringing:
- 500% increase in speed
- Supercharged reliability
- Universal search
- and 99.99% uptime
As ClickUp's largest implementation partner we were super excited to bring Zeb Evans, CEO at ClickUp, to discuss ClickUp's journey to get here and his goal for ClickUp 3.0.
Topics discussed in the episode:
- The phases of ClickUp's evolution - Product, Business and Scale
- How to enjoy the journey while you're in it
- Zeb's personal journey since the beginning of ClickUp
- ClickUp's focus on customization, flexibility, and transforming communication
- The summary of ClickUp 3.0
- The importance of rebuilding and rewriting the foundation of ClickUp to build the next-generation platform
- The revamp of ClickUp goals
- How ClickUp plans to build a source of truth and a command center
- ClickUp's goal of becoming a place where all your work and connected products are in one place
- Empowering customization with an app developer platform in ClickUp
- ClickUp's growth strategy
- Building ClickUp with community - evangelists, influencers and partners
- ClickUp's 70% efficiency increase in paid marketing
- Fun facts about Zeb
- Releasing of ClickUp 3.0
Presenting Sponsor: ZenPilot
Be sure to check out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.
ZenPilot knows that you are tired of wasting time on trial-and-error — that’s why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.
So, what are you waiting for?
Go to zenpilot.com to learn more.
Resources mentioned in this episode:
At ZenPilot, we help agencies transform the system in which they operate on a day-to-day basis - the place they find their tasks, collaborate with their team, communicate with clients, and take their notes.
Transforming a project management platform may be one of the biggest areas of change an agency goes through. It impacts the daily workflow of every individual in the organization - and their clients!
Is it easy? Nope. Is there friction? Yup!
If you're looking to implement change at any organization, you need to be willing to embrace the pain for a period of time. Lean into this and push through, because the view on the other side is always worth it.
After helping thousands of agencies with massive transformations, we've learned a few lessons.
On this episode of Agency Journey, Gray joins Andrew, CoFounder at ZenPilot, to discuss how agencies can effectively manage change.
Topics discussed in the episode:
- The purpose behind change at agencies
- The difficulties of change management
- ZenPilot's model for change
- The 6 steps for effectively managing change
- Giving people a platform or channel to express their pain or frustrations
- Forms
- Surveys
- 1-on-1s
- All-hands meetings
- Making the decision
- Mapping the journey
- Setting clear expectations and participation efforts
- Launching and monitoring team adoption
- Optimizing (but only system issues)
- Giving people a platform or channel to express their pain or frustrations
- Nominating and assigning an internal champion
Presenting Sponsor: ZenPilot
Check out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.
ZenPilot knows that you are tired of wasting time on trial-and-error — that's why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.
So, what are you waiting for?
Go to zenpilot.com to learn more.
Resources mentioned in this episode:
- Andrew Dymski's LinkedIn
- ZenPilot Website
- Gray MacKenzie's Linkedin
- ClickUp
Free 47-page Guide to Implementing ClickUp:
This guide is packed with step-by-step instructions (and checklists) to help you implement ClickUp for your agency.
We've put together a 47-page guide to walk you through the 5-step ClickUp implementation process that we've taken thousands of agencies through.
The Email Marketers help eCommerce brands flourish through Email and SMS marketing.
Topics discussed in the episode:
- Melanie's journey from traditional consulting to starting her own agency.
- The power of combining email and SMS to grow eCommerce brands.
- How Klaviyo empowers marketing teams to drive their email and SMS marketing efforts.
- Klaviyo vs. Attentive
- How Melanie structures her team, so they don't get overwhelmed during a hyper-growth stage.
- How The Email Marketers have grown 4.07x through referrals, events, social content, and SEO.
- LinkedIn content strategies to increase lead generation.
- Increasing friction in the discovery call process to minimize low-quality leads.
- How hiring an agency coach (Nick Eubanks) has helped Melanie.
- The Email Marketers plans to build a "well-oiled, German machine" by focusing heavily on process development and refinement.
- Creating a workplace people love to work by being proactive for clients and minimizing ad-hoc requests.
Presenting Sponsor: ZenPilot
Be sure to check out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.
ZenPilot knows that you are tired of wasting time on trial-and-error — that's why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.
So, what are you waiting for?
Go to zenpilot.com to learn more.
Resources mentioned in this episode:
- The Email Marketers Website
- Melanie Balkes LinkedIn
- ZenPilot Website
- Gray MacKenzie’s Linkedin
When Lauren's not shoulders-deep in ClickUp at Hawke, she's likely finding something to add to her cookbook collection or looking at new parts for her next mechanical keyboard build.
Topics discussed in the episode:
- How Hawke managed projects using Wrike and a disparate array of tools prior to implementing ClickUp in 2020.
- Lauren's experience of using ClickUp for 18 months and developing a strong expertise in the platform prior to undertaking the Hawke migration.
- Lauren's intense 6-month implementation project which involved countless hours of team interviews, process building, research, data migration, team training, and support.
- The results and sentiment of the Hawke team as they moved from a state of "general chaos" to more clarity as a result of implementing ClickUp and Lauren and the team's hard work developing process templates and documentation.
- The opportunities for improvement in Hawke's ClickUp implementation and the roadmap to improving internal operations.
Presenting Sponsor: ZenPilot
Be sure to check out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.
ZenPilot knows that you are tired of wasting time on trial-and-error — that’s why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.
So, what are you waiting for?
Go to zenpilot.com to learn more.
Resources mentioned in this episode:
- Hawke Media Website
- Lauren Makielski's LinkedIn
- ZenPilot Website
- Gray MacKenzie's Linkedin
Topics discussed in the episode:
- 00:25 - 02:40 The Story Behind Yvi's Branding
- 02:47 - 05:20 How Yvi is productizing her consulting business.
- 05:30 - 06:40 Helping people build their business in ClickUp
- 06:50 - 08:00 What is Minerva, and what is Minerva's current focus as a startup
- 08:00 - 11:50 Yvi and YouTube
- 12:00 - 13:20 The 10x10 Formula Strategy
- 13:21 - 15:00 Shifting her approach problem-based learning
- 15:15-16:50 The art of repurposing content
- 16:50-19:30 Client Acquisition
- 19:30-25:00 What is The SOAR Framework?
- 25:00 - 26:00 Why do 95% of Yvi's clients use ClickUp?
- 27:00 - 29:00 Being a ClickUp Consultant
Presenting Sponsor: ZenPilot
Check out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.
ZenPilot knows that you are tired of wasting time on trial-and-error — that's why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.
So, what are you waiting for?
Go to zenpilot.com to learn more.
Resources mentioned in this episode:
- Yvonne Heimann's Linkedin
- AskYvi's Website
- The SOAR Framework
- Gray MacKenzie's LinkedIn
- ZenPilot Website
Topics discussed in the episode:
- From bootstrapped to profitable exit
- VC funding vs targeted mentorship
- Creating a JTBD (jobs-to-be-done) framework
- Launching DFY services on top of software products
- Finding opportunities in churn surveys
- SOPs and KPIs: the cornerstones of team expansion
- The components of successful link building
- Infographics as a backlink-magnet
- Incorporating humor in outreach
- The future of Postaga
Presenting Sponsor: ZenPilot
And be sure to check out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.
ZenPilot knows that you are tired of wasting time on trial-and-error — that’s why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.
So, what are you waiting for?
Go to zenpilot.com to learn more.
Resources mentioned in this episode:
- ZenPilot
- Postaga
- TinySeed
- Charm Offensive
- Grow Together SEO Facebook group
Topics discussed in the episode:
- Going From a Lifestyle Business to Specialty Agency
- Narrowing Your Focus For Long-Term Agency Growth
- Driving Client Acquisition Without Outbound Sales
- Differentiation and Positioning: 2 Weapons For Lead Generation
- What to Do When You’re Losing Business to Competitors
- The Role of Performance-Based Guarantees
- Using Focus Group Data to Achieve Better Client Outcomes
- Data-Driven Creative Design
- Branding KPIs
- Prospect Theory: Subjectivity = Risk, Data = Certainty
- The Benefits of Outcome-Based Pricing
- Pattern-Recognition as a Growth Skill
- Playing to The Strengths of Each Co-Founder
- Overcoming Chaos During Agency Scaling
Presenting Sponsor: TextExpander
Do you ever type the same thing over and over and over again? Whether it’s customer support answers, sales emails, or document edits, typing things repetitively or using copy and paste can be a burden. That’s where TextExpander comes in. With TextExpander, you and your team can:
Keep your message consistent
Save time and be more productive
Be accurate, every time
The way we work is changing rapidly. Make work happen wherever you are by saying more in less time and with less effort using TextExpander.
Get 20% from ZenPilot with this link.
Resources mentioned in this episode:
- ZenPilot
- SmashBrand
Topics discussed in the episode:
- Addressing Obstacles Throughout The Agency Journey
- Not Having Enough Clients to Hire More Team Members: Escaping the Catch-22
- Finding The Right Clients to Evade Price Errosion
- The Importance of Client Case Studies
- Should You Get Your Foot in The Door or Make Your Core Offer Sexier?
- The Cost of Investing Your Time on Upsells
- The Role of Satisfaction Guarantees: When to Drop It
- Giving Yourself Time to Think About Growth
- Finding 10 Extra Hours in Your Week
- Delegating Tasks to The Team You Already Have
- Finding Ways to Improve Your Best-Performing Channels
- The Benefits of 2-4 Executive Briefings Per Month
- How to Keep Your Agency From Becoming a Commodity
- Building Your Business on Proven Strategies and Existing Results
Presenting Sponsor: TextExpander
Do you ever type the same thing over and over and over again? Whether it’s customer support answers, sales emails, or document edits, typing things repetitively or using copy and paste can be a burden. That’s where TextExpander comes in. With TextExpander, you and your team can:
- Keep your message consistent
- Save time and be more productive
- Be accurate, every time
The way we work is changing rapidly. Make work happen wherever you are by saying more in less time and with less effort using TextExpander.
Get 20% from ZenPilot with this link.
Resources mentioned in this episode:
- ZenPilot
- Hands-Off CEO
- 5 Exits to Scale to $100K/mo
Topics discussed in the episode:
- Approaches to Agency Consulting: ZenPIlot vs TheDPM
- The 6 Characteristics to Look For in a Senior Project Manager
- Why You Should Hire Paranoid Project Managers
- Common Misconceptions About Great Project Managers
- Should Project Managers Follow The Leader or Be a Leader?
- What Makes a Senior Project Manager Worth Their Salary?
- When to Involve Project Managers in the Sales Process
- How to Best Utilize Project Managers as an Agency Owner
- Finding a Unicorn PM: Navigating Resumes and Interviews
- How Moderate Paranoia Keeps Businesses Competitive
Presenting Sponsor: TextExpander
Do you ever type the same thing over and over and over again? Whether it’s customer support answers, sales emails, or document edits, typing things repetitively or using copy and paste can be a burden. That’s where TextExpander comes in. With TextExpander, you and your team can:
- Keep your message consistent
- Save time and be more productive
- Be accurate, every time
The way we work is changing rapidly. Make work happen wherever you are by saying more in less time and with less effort using TextExpander.
Get 20% from ZenPilot with this link.
Resources mentioned in this episode:
- TheDPM.com
- @TheDigitalPM on Instagram
- ZenPilot
Topics discussed in the episode:
- ProcessDriven’s Business Model
- Balancing High-Level Strategies and Granular Tweaks
- When to Focus on One Product vs. Branching Out
- The PB&J Method to Separating Process From Software
- Choosing Tools For Clients: Self-Selection vs. Guided Vetting
- Engaging Service vs. Scalable Product: The Ideal Value Delivery Vehicle
- Setting Reasonable Implementation Timelines
- Self-Implementation, Guided Implementation, and DFY: Pros and Cons
- When to Send Clients Elsewhere
- The Trojan Horse of Client Acquisition
- What The Future Holds For ProcessDriven
- From Role Models to Business Models
- Becoming The Go-To Source For Your Industry’s Guides
Presenting Sponsor: TextExpander
Do you ever type the same thing over and over and over again? Whether it's customer support answers, sales emails, or document edits, typing things repetitively or using copy and paste can be a burden. That's where TextExpander comes in. With TextExpander, you and your team can:
- Keep your message consistent
- Save time and be more productive
- Be accurate, every time
The way we work is changing rapidly. Make work happen wherever you are by saying more in less time and effort using TextExpander. Get 20% from ZenPilot with this link.
Resources mentioned in this episode:
- Layla Pomper's LinkedIn
- Layla's YouTube Channel
- Processdriven.co
- ZenPilot
- Gray MacKenzie's LinkedIn
- Gusto
- Zapier
- Make (formerly known as Integromat)
- ClickUp
- Mike Michalowicz's LinkedIn
- Profit First Book
- EOS
Topics discussed in the episode:
- Niching Down: Chase What You Love
- Figuring Out Which Clients You Enjoy Working With
- Social Proof, NDAs, and The Logos You Don’t See
- How Jeremiah Would Tackle Agency Growth If He Had a Do-Over
- Practicing What You Preach: Agency Marketing 101
- Firing Yourself From Sales
- Equipping Your Sales Team For Success
- SEO Investment: Building and Updating Pillar Articles
- How Good Content Brings Quality Leads
- Being So Good You Lose Clients?
- Working With Family: Pros and Cons
- Mastering Sales, Marketing, and Delivery
- When to Expand Into New Services
- Delivering On Your Promises
- Going From a Commodity to Partner
- The Role of Referrals
- Impact of EOS: Entrepreneurial Operating System
- What The Future Holds
Presenting Sponsor: TextExpander
Do you ever type the same thing over and over and over again? Whether it’s customer support answers, sales emails, or document edits, typing things repetitively or using copy and paste can be a burden. That’s where TextExpander comes in. With TextExpander, you and your team can:
- Keep your message consistent
- Save time and be more productive
- Be accurate, every time
The way we work is changing rapidly. Make work happen wherever you are by saying more in less time and with less effort using TextExpander. Get 20% from ZenPilot with this link.
Resources mentioned in this episode:
- SimpleTiger
- QuickBooks
- Slack
- EOS
- ZenPilot
Topics discussed in the episode:
- To Niche or Not to Niche
- Choosing The Right Niche For You
- Bringing Modern Solutions to Archaic Industries
- Building Effective Campaigns Through Processes
- Using Industry Experience to Craft Unique Messaging
- Small Details, Big Differentiators
- Creating Original Content With Pre-Built Frameworks
- Automating Client Input to Minimize Calls
- Productize Your Service
Presenting Sponsor: TextExpander
Do you ever type the same thing over and over and over again? Whether it’s customer support answers, sales emails, or document edits, typing things repetitively or using copy and paste can be a burden. That’s where TextExpander comes in. With TextExpander, you and your team can:
- Keep your message consistent
- Save time and be more productive
- Be accurate, every time
The way we work is changing rapidly. Make work happen wherever you are by saying more in less time and with less effort using TextExpander. Get 20% from ZenPilot with this link.
Resources mentioned in this episode:
- RentBridge
- VPM Solutions - VA platform recommended by Heather
- HubSpot
- ZenPilot
Ben McLellan is the founder of Ethical Scaling, a consulting company focused on helping businesses scale faster and more sustainably by retaining their clients longer. Ben got his start running a six-figure personal training company.
At the time, Ben had a dozen clients that had been with him for over a decade and this would be the exact retention experience he needed when he started his own online agency. He would also go on to work with Traffic and Funnels as a client success director that moved over 1,000 customers through their process.
Ben never claimed to be an expert at getting customers in the door, but he was one of the best when it came to keeping them from walking out.
Presenting Sponsor: TextExpander
Do you ever type the same thing over and over and over again? Whether it’s customer support answers, sales emails, or document edits, typing things repetitively or using copy and paste can be a burden. That’s where TextExpander comes in. With TextExpander, you and your team can:
- Keep your message consistent
- Save time and be more productive
- Be accurate, every time
The way we work is changing rapidly. Make work happen wherever you are by saying more in less time and with less effort using TextExpander. Get 20% from ZenPilot with this link.
Topics discussed in the episode:
- Training Clients to Make Your Process Work For Them
- The Relationship Between Higher Retention Rates and Business Growth
- Choosing Which Clients to Serve Long-Term Based on Initial Results
- How Long Should Your Client Agreements Be
- The Disconnect Between What Agencies Think is Valuable vs. What Clients Care About
- Relationship vs. Results: What Matters Most For Client Retention
- Three Reasons Agencies Lose Clients
- Different Client Archetypes and How to Adapt to Them
- How to Overcome Dopamine Dumps/Hedonic Adaptation in Clients to Prevent Churn
- Slowing Down and Understanding What Your Client Cares About
- Training Team Members to Handle Different Types of Clients
- How to Re-Assess Client Expectations Regularly
- Selling Clients What They Want Then Giving Them What They Need
- Relationship Building w/Slides, Humor, and A-Typical Conversations
- What's a Healthy Client Churn Rate For Agencies
Resources mentioned in this episode:
- Ben McLellan on Facebook
- Ethical Scaling
- GoHighLevel - tool recommended by Ben
- HubSpot - CRM Gray uses
- Gray MacKenzie on LinkedIn
- Andrew Dymski on LinkedIn
- ZenPilot
Topics discussed in the episode:
- Tips for Creating an Effective Agency Case Study
- The Benefits of a Great Agency Case Study
- What is an Ideal Agency Case Study
- Tips for Conversion Copywriting
- What Makes A Great Case Study
Presenting Sponsor: ZenPilot
ZenPilot helps agencies build more productive, profitable, and healthy teams by streamlining their operations in ClickUp.
As ClickUp's largest implementation partner, we've served over 2,300 agencies and would love to help you scale operations.
Learn more about our agency solutions.
Resources mentioned in this episode:
- Joel Klettke on LinkedIn
- Joel Klettke on Twitter
- Case Study Buddy Website
- Joanna Wiebe on LinkedIn
- Jonathan Dane's Agency Journey Episode
- Joel Klettke's Newsletter
- KlientBoost Website
- Gray MacKenzie on LinkedIn
- Andrew Dymski on LinkedIn
- ZenPilot
Amber Kemmis is the Chief Operating Officer of Revenue River, a sales and marketing agency.
With over a decade of digital marketing and agency leadership experience, Amber can solve almost any problem thrown her way. She also has a passion for people, psychology, MarTech, and driving revenue growth.
Topics discussed in the episode:
- The Difference Between a Traditional HubSpot Agency vs. HubSpot Agency Today.
- What does a Traditional HubSpot Agency Model look like?
- Amber's take on Client Retainers in Revenue River.
- Defining Retainers in an Agency Space
- The Core Responsibilities of a Chief Operating Officer in an Agency
- Different Types of Challenges in Measuring Profitability
- Different types of Client Engagements
- The Importance of Project Management on Operations
Resources mentioned in this episode:
- Amber Kemmis on LinkedIn
- Revenue River
- Career Opportunities at Revenue River
- HubSpot
- Eric Pratt's Agency Journey Interview
- BugHerd - tool recommended by Amber
- Pastel - tool recommended by Gray
- 15Five - employee engagement tool recommended by Amber & Gray
- ZenPilot is a 15Five partner - contact ZenPilot if you're interested in additional 15Five resources and special 15Five pricing.
- SmartBug
- Gray MacKenzie on LinkedIn
- Andrew Dymski on LinkedIn
- ZenPilot
Chase Clymer is the Co-founder of Electric Eye, an agency that increases sales for eCommerce brands. Chase is also the host of Honest Ecommerce, a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business.
Topics discussed in the episode:
- Chase's story and the origins of Electric Eye
- The importance of removing yourself as an agency owner from day-to-day client services
- Leading and managing a team and the concept of swim lanes
- An intentional strategy for referral growth and partners
- How Chase approaches content marketing and his success with the Honest Ecommerce podcast
Presenting Sponsor: ZenPilot
ZenPilot helps agencies build more productive, profitable, and healthy teams by streamlining their operations in ClickUp.
As ClickUp's largest implementation partner, we've served over 2,300 agencies and would love to help you scale operations.
Learn more about our agency solutions.
Resources mentioned in this episode:
- Chase Clymer on LinkedIn
- Electric Eye Website
- Honest Ecommerce Podcast
- ClickUp
- Andy Cabasso on LinkedIn
- Postaga
- Speero
- Google Analytics
- Justin Christianson on LinkedIn
- Conversion Fanatics
- CXL Institute
- Jason Swenk on LinkedIn
- Josh Nelson on LinkedIn
- Seven Figure Agency
- Dr. Jeremy Weisz on LinkedIn
- Rise25 Website
- Klaviyo
- Gray MacKenzie on LinkedIn
- Andrew Dymski on LinkedIn
- ZenPilot
Topics discussed in the episode:
- The Importance of Crafting a Content Strategy
- Marketing Content Strategy Best Practices shared by Ross Crooks
- The Evolution of Column Five's Content Strategy
- Career Opportunities with Column Five
Resources mentioned in this episode:
- Ross Crooks on LinkedIn
- ColumnFive
- Column Five Careers
- Mint.com
- Noah Kagan on LinkedIn
- Uber
- GitHub
- QuickBooks
- Turbo Chart
- Brex
- Ramp
- Gray MacKenzie on LinkedIn
- Andrew Dymski on LinkedIn
- ZenPilot
The process of implementing an NPS strategy for agencies can be a bit overwhelming - but worry no more! because in this episode of Agency Journey Gray MacKenzie and Amber Mackay are going to discuss the key steps that you need to follow to implement an effective NPS strategy for your agency's success! Make sure to watch until the end of the video because you don't want to miss any important information to succeed in implementing NPS for your agency.
Dean Dutro is the CEO of Worth eCommerce, an email marketing agency. His team helps e-commerce companies increase revenue by up to 60% in six months with email marketing systems built in Klaviyo. Dean co-founded Worth eCommerce with the mission of boosting profits, engagement, and brand loyalty for clients.
Dean is also the Founder of Emailgrowthtraining.com, where he teaches clients how to grow their e-commerce revenue by 30-40% using email marketing. He has previously founded two other agencies, Instant Email Copy and GobySavvy.
In this episode…
The path to success is never straight — it often comes with surprising curves, rough patches, and hills. So, how can you take the lessons from each trying experience and turn them into a victory?
Dean Dutro’s path to CEO of a successful agency certainly wasn’t smooth. At the age of 24, he quit a comfortable job in aviation sales to co-found a startup — which sunk into debt. At the age of 26, he was living in his granpdarent’s basement and starting up an email marketing agency. It slowly grew, but he was met with competition from his previous business partner. Rather than butt heads, they decided to join forces, and now their combined experience has created an email marketing empire: Worth eCommerce.
In this episode of Agency Journey, Gray MacKenzie is joined by Dean Dutro, the CEO of Worth eCommerce, to discuss how he quickly scaled his agency. Dean talks about the inception of Worth eCommerce, what’s changed during SmartBug Media’s acquisition of the agency, and his goals for the future of the brand. Stay tuned.
Katie Street is the Founder and Managing Director of Street Agency, the “agency for agencies.” Street Agency helps clients develop marketing strategies to get noticed and attract more leads. Katie launched the company after realizing she could create an easier way for agencies to build engagement with brands and companies.
Katie is also the Co-founder of Tanba, The Agency New Business Academy. Tanba empowers agencies to grow by sharing content and insights from the best in the business. Additionally, Katie hosts the Word on the Street podcast and is a New Business Peer Network Chair for BIMA (British Interactive Media Association).
In this episode…
Agencies help clients with marketing, strategic planning, building out processes, and so much more. But who helps agencies find those clients in the first place?
Street Agency does — and that’s why it’s been dubbed as the “agency for agencies.” Street Agency’s team knows how to build a personalized content plan that will attract more clients and increase sales for any agency. Agencies are lining up to work with the company — business boomed by 300% last year alone. So, how is Street Agency working its magic?
In this episode of Agency Journey, Gray MacKenzie is joined by Katie Street, the Founder and Managing Director of Street Agency, to discuss how she develops marketing strategies to help agencies attract clients. Katie talks about the process of building up Street Agency, how she collaborates with clients to increase leads, and her tips for creating an engaging content strategy. She also gives the inside scoop on her new project, Tanba.
Mike Allton is an award-winning blogger, speaker, author at The Social Media Hat, and the Head of Strategic Partnerships at Agorapulse, a social media management solution. As Head of Strategic Partnerships, Mike strengthens relationships with social media educators, influencers, and partner brands.
Mike is also the co-author of The Ultimate Guide to Social Media Marketing alongside Jenn Herman, Stephanie Liu, Amanda Robinson, and Eric Butow. Additionally, he is the Co-founder of 360 Marketing Squad, a private membership group where business owners can receive live training on the latest marketing trends and techniques.
In this episode…
Are you juggling so many client social media accounts that you’re afraid of dropping one? Or, are you looking for better ways to promote your virtual events and other content?
Breathe easy with Agorapulse’s simple social media solution. Whether you’re managing content for a client or promoting your agency’s livestream, Agorapulse has the tools for you. Combine your expert marketing knowledge with a user-friendly interface for a seamless promoting experience.
In this episode of Agency Journey, Gray MacKenzie is joined by Mike Allton, the Head of Strategic Partnerships at Agorapulse, to discuss his strategies for social media and virtual event success. Mike talks about his favorite Agorapulse features, his tips for promoting your agency’s events through social media, and Agorapulse’s new podcast, Agency Accelerated.
Rikki Lear is the Director of Digital 22, an Elite HubSpot inbound marketing agency. Digital 22 has rolled out HubSpot and inbound marketing with 73 companies to date, helping them reach their goals sooner without the pitfalls. In his role, Rikki oversees the heads of service departments like finance, marketing, and HR.
Previously, Rikki was on the Partner Advisory Council for HubSpot and worked in digital marketing for Workwear Express and Optimise Marketing. He holds several certifications from HubSpot, including HubSpot Trainer, Inbound Sales, Growth-Driven Design, and more.
In this episode…
Are you trying to optimize HubSpot’s features for your agency, but keep getting stuck? Wouldn’t it be nice if there was a team of experts ready to help?
Digital 22 has the inbound marketing expertise you need. The agency’s team members specialize in HubSpot features and understand all the best practices for implementing them into your business. With their help, one client had an additional 167 blog views, a 140% increase in offline revenue, and a 174% increase in online revenue. So, how did Digital 22 become the powerhouse agency they are today?
In this episode of Agency Journey, Gray MacKenzie is joined by Rikki Lear, the Director of Digital 22, to discuss how he created the largest 100% HubSpot agency in the UK. Rikki talks about Digital 22’s bold jump from SEO and PPC agency to HubSpot partner, the agency’s decision to start accepting project-based clients, and how his team stays up-to-date with HubSpot features.
Adam Rundle is the Co-founder of CleverProfits, a firm that helps online businesses become more profitable. CleverProfit’s team excels in accounting, tax, and growth strategies. Adam founded the company with Bryan Nguyen after realizing that many online entrepreneurs were failing because they didn’t understand finances. Together, they created a solution that enabled business owners to plan, forecast, and predict their future financial performances and effectively scale their businesses.
Adam is also the Owner of CFO Coach and an Assistant Rugby Coach for the United States Naval Academy. Before starting CleverProfits, Adam was a Financial Manager for C&A Friedlander Attorneys and a Varsity Cup U20 Rugby Coach for the University of Cape Town’s rugby club.
In this episode…
No one wakes up in the morning and says, “I can’t wait to pay my accountant today.” But most businesses can’t survive without one, either. So, how can you find a happy and healthy partnership that will help you build a solid financial future?
CleverProfits is a financial firm with an innovative solution. Rather than signing your life away at step one, you can join their six-week Profit Accelerator program. With this process, they help you strengthen your company’s financial foundation, develop unique growth strategies, and create a personalized tax plan. If you find their services beneficial (and most participants do), you can partner with their team throughout your business journey to take advantage of their excellent financial intel and tax genius.
In this episode of Agency Journey, Gray MacKenzie is joined by Adam Rundle, the Co-founder of CleverProfits, to discuss why a firm financial foundation is essential for your business. Adam talks about the services CleverProfits offers, how they develop unique solutions for each business they work with, and why simplicity is always the best option.
Chase Dimond is an email marketing expert who is currently a Partner at Structured and Boundless Labs and an Advisor for Triple Whale. He created the popular “$75M Ecommerce Email Marketer” course and offers an email marketing guide on his website, chasedimond.com. Chase is also an Angel Investor for several companies, including Gatsby, Miracle Brand, Gainful, and Newchip Accelerator.
Chase’s accomplishments include scaling a product he built, marketed, and managed to 500,000 visitors in 6 months, generating 1.5 million visitors for a dating site within the first two months of launch, and acquiring 500,000 subscribers in 10 months for a travel email newsletter he helped launch — all while spending either zero or very little traditional advertising dollars.
In this episode…
These days, businesses need help with social media advertising, email marketing, website design, and more. How can they meet all their needs without hiring 12 different agencies?
The team at Structured has your back. They handle social media, email, SMS, and content — and they do it really well. Chase Dimond leads the email marketing sector with years of success under his belt. He drove over 350,000 unique clicks and responses through cold email campaigns in 2017, acquired 20,000 users in three weeks for a polling app, and generated $175,000 in new revenue in three months while working as an intern. So, what’s Chase’s secret?
In this episode of Agency Journey, Gray MacKenzie is joined by e-commerce email marketing expert Chase Dimond to discuss how email can revolutionize your business. Chase talks about his email marketing course, how the services at Structured can benefit your company, and his favorite online e-commerce tools.
Melissa Rosenthal is the Chief Creative Officer at ClickUp, a fully customizable app that is helping to make the world more productive. Melissa joined ClickUp’s team in October of 2020 and leads the agency’s marketing and branding efforts.
Previously, Melissa was the CRO and Executive Vice President of Marketing and Creative Strategy at Cheddar. She has been named one of Forbes’ “30 Under 30,” Business Insider’s “30 Most Creative People in Advertising Under 30,” and Digiday's "Changemakers." Melissa also led BuzzFeed's global creative team responsible for creating branded content for advertisers and was a key contributor to the advertising model’s early success.
In this episode…
Every company has a logo, mission statement, and advertising strategy. So, amid the torrent of content that consumers face daily, how do you make your brand stand out?
Marketing expert Melissa Rosenthal says you’re not building a brand for the next three years — you’re building a brand for the next 20. Because of this, there are many areas you need to focus on, including social media, billboards, videos, and more. But according to Melissa, one aspect is more important than everything else: making the brand feel human.
In this episode of Agency Journey, Gray MacKenzie is joined by Melissa Rosenthal, the Chief Creative Officer at ClickUp, to discuss her strategies for building a strong brand. Melissa talks about her tried-and-true social media tactics, the culture of the creative department at ClickUp, and how she developed her marketing strategy. Stay tuned.
Andrew Dymski is the Co-founder of ZenPilot. ZenPilot has helped over 2,000 agencies streamline their operations and scale their businesses using proven systems and processes. ZenPilot’s clients benefit from a comprehensive library of pre-built ClickUp templates, agency-specific training, and certification programs.
Andrew has over a decade of experience helping businesses and agencies grow. In addition to his work at ZenPilot, Andrew is the Co-founder of GuavaBox, which helps B2B tech and SaaS companies build a better growth strategy. Previously, he worked as the Digital Media Strategist for Deeter Gallaher Group and the Director of Growth for ReturnLogic.
In this episode…
Are you trying to grow your agency but feel too disorganized, overwhelmed, or inconsistent to make any progress? Do you wish there was an easier way to streamline your processes?
ZenPilot offers a better option. Everything they do is focused on clarifying your agency’s processes so you can focus on growing your business. With their help, you can have a clearer picture of what’s on your team’s plate, how much work you’re doing for each of your clients, and the various ways your team delivers those services — all through the user-friendly ClickUp platform. So, how does the process work?
In this episode of Agency Journey, Gray MacKenzie is joined by Andrew Dymski, his business partner at ZenPilot, to discuss the agency’s recent rebranding and valuable client services. Andrew and Gray talk about ZenPilot’s blueprint and implementation processes, why they chose ClickUp as their preferred project management tool, and the current open positions on the agency’s team.
Justin Christianson is the Co-founder and President of Conversion Fanatics, a customer-centric CRO agency. His team helps e-commerce and SaaS companies better understand their visitors' on-site behavior, likes, and dislikes to increase conversion results and get a better return on advertising. The agency’s clients, including Burt's Bees, Renew Life, Paleovalley, and more, have increased conversions and marketing performance by 30% to 1850% due to their services.
Justin is a digital marketing veteran with a strong emphasis on implementation and optimization. His book, Conversion Fanatic: How To Double Your Customers, Sales and Profits with A/B Testing, is a #1 best-seller on Amazon. Justin is also an Official Member of the Forbes Agency Council.
In this episode…
Many businesses are so focused on driving traffic to their website that they forget one key element: how to actually make the sale. Once someone is on your webpage, how do you get them to buy your product?
That’s Justin Christianson’s sweet spot. His agency, Conversion Fanatics, focuses on improving conversion rates for businesses by understanding what makes consumers tick. Justin and his team recognize that changing even just one button can increase website leads by 15% or more. So, how does Conversion Fanatics' CRO magic work?
In this episode of Agency Journey, Gray MacKenzie is joined by Justin Christianson, the Co-founder and President of Conversion Fanatics, to discuss how to improve your website’s CRO. Justin explains the services that Conversion Fanatics offers, the process he uses to onboard new clients, and how his agency’s website utilizes key CRO strategies.
Matthew Strunk is the Founder and CEO of BitMoto, Strunk Media Group, and AutoSigma. Matthew created BitMoto as a digital marketing agency for automotive companies and dealerships. After selling cars at a dealership and doing freelance digital marketing work on the side, Matthew realized he could combine his two passions, and BitMoto was born.
In 2015, Matthew founded Strunk Media Group as a spinoff from BitMoto. While BitMoto focuses on the automotive industry, the award-winning team at Strunk Media Group designs marketing strategies for a diverse range of industries. Most recently, Matthew also launched AutoSigma, an automotive technology company that gives dealerships the tools to streamline their marketing efforts and maximize their ROI.
In this episode…
After pouring your heart and soul into a business and finally seeing the fruits of your efforts, you may be excited to keep growing — or be experiencing burnout. If a larger company gives a tempting acquisition offer, how do you know if you should accept?
Matthew Strunk has founded three agencies — and almost sold them on two different occasions. Through strategic planning, a clear focus, and a strong client acquisition method, he effectively built up his agencies, and these qualities made his businesses very attractive to larger companies. So, how did Matthew decide whether or not to stay with his businesses? What factors played a role in his decision?
In this episode of Agency Journey, Gray MacKenzie is joined by Matthew Strunk, the Founder and CEO of BitMoto, Strunk Media Group, and AutoSigma, to discuss the pros and cons of selling your agency. Matthew talks about the lessons he learned from almost selling his businesses twice, what he wished he knew before starting the process, and his strategies for preparing for an exit. Plus, Matthew shares his tried-and-true methods for client acquisition.
Lindsey Huettner is the Founder and CEO of The it Crowd, a full-service marketing agency. The it Crowd team is made up of experienced graphic designers, advertisers, business developers, social media experts, account managers, and more. Lindsey is a national marketing expert and regularly gives speeches and radio and TV interviews about marketing. She also delivers seminars in coordination with microloan programs to teach business ownership and help people climb out of poverty.
A serial entrepreneur, Lindsey has previously founded and owned multiple other businesses. She turned a pet-sitting hobby into a 1,200-client empire and sold her 25,000-subscriber online “deal-a-day” website after just two years. From there, Lindsey purchased Krimson Klover, which she grew to two buzzworthy brick-and-mortar stores and a thriving e-commerce site. In 2014, she put her business acumen to work and founded The it Crowd, where she currently empowers businesses to succeed.
In this episode…
Do you want to improve your marketing, but are too busy running your business to make a difference? Are you looking for someone who can leverage key strategies to meet your agency’s goals?
The team at The it Crowd is here to help. Lindsey Huettner designed the agency to be a complete marketing presence for any company. Whether you need a total marketing takeover or a booster for your internal marketing team, The it Crowd can fill the gaps.
In this episode of Agency Journey, Gray MacKenzie is joined by Lindsey Huettner, the Founder and CEO of The it Crowd, to discuss her entrepreneurial journey and marketing expertise. Lindsey talks about the inspiration behind The it Crowd, the employee benefits that make her agency stand out, and why charitable work is the key to her team’s success.
Troy Osinoff is a Co-founder of JUICE, an integrated digital marketing agency. JUICE specializes in results-driven growth strategy development, social advertising, search engine marketing, organic search ranking, and lead generation. Troy is also a Co-founder of Peachy, a company that designs, develops, and optimizes scalable e-commerce experiences, and a General Partner of MAGIC Fund, an early-stage venture capital fund built by founders for founders. Previously, he was the Head of Customer Acquisition for BuzzFeed, the Director of Digital Marketing for Watsco, and more.
Michael Lisovetsky is a Co-founder of JUICE and Peachy. As a serial entrepreneur, he has also co-founded businesses including Skylight, BuilderBuzz, and more. Alongside his business partner Troy, Michael recently became a General Partner for MAGIC Fund. Before starting JUICE, Michael was an Advisor for Covet, a full-service shipping company, and the Director of Growth for Common, a leading residential and coliving brand.
In this episode…
With all the agencies out there vying for the attention of potential clients, it takes a lot of work to stand out. So, what is the key to growing and scaling a thriving agency?
Michael Lisovetksy and Troy Osinoff, Co-founders of JUICE, are so good at growing their own companies, they made a business out of helping other agencies grow. Within their agency, they are ultra-focused on implementing growth-based strategies and hiring the best talent to deliver amazing outcomes to their clients. Now they’re here to share the business procedures that have given them the best results.
In this episode of Agency Journey, Gray MacKenzie is joined by Michael Lisovetsky and Troy Osinoff, Co-founders of JUICE, to discuss their strategies for agency growth. They talk about the lessons they learned from other startups that helped them succeed, why growth motivates every business decision, and their goals for the culture and team at JUICE. Stay tuned.
Kevin Dunn is the Manager of Education with HubSpot Academy. Kevin leads the professor groups responsible for partner and developer education. He also owns the Agency Partner Certification course and educates people about agency growth and success.
In addition to this, Kevin is a public speaker who delivers presentations at HubSpot’s INBOUND conference and agency events across the globe. Kevin also hosts the Agency Unfiltered podcast, where he discusses agency operations and growth with agency owners.
In this episode…
HubSpot has marketing, sales, and service software to help your business grow without compromise. But as an agency owner, there are multiple software companies vying for your attention. So, what sets HubSpot apart?
Kevin Dunn, the Manager of Education with HubSpot Academy, would say it’s the education component. The company’s built-in training helps agency partners know how to build integrations, price and package new services, and so much more. In a world of people who claim to be experts — why not learn from the best?
In this episode of Agency Journey, Gray MacKenzie is joined by Kevin Dunn, the Manager of Education with HubSpot Academy, to discuss the educational opportunities available through HubSpot. Kevin talks about where he sees agency owners succeeding and struggling in 2021, HubSpot’s unique infrastructure for creators, and the new initiatives coming to HubSpot in the coming year. Stay tuned.
Andrew Hong is the CEO and Co-founder of Tobe Agency. Tobe Agency helps brands produce creative content that enables them to attract and convert new audiences. The team at Tobe Agency creates videos, podcasts, blog posts, and downloadables that build awareness, build audiences, improve conversions, and produce more revenue.
Andrew Hong has over a decade of experience in the marketing sphere. Before creating Tobe Agency, Andrew was the Chief Marketing Officer for American Interbanc Mortgage, Vice President of Seashine Capital Management, and the Brand and Marketing Manager for DJ Tech Pro the Americas.
In this episode…
It seems like there are a million different ways to reach out to your audience. Of course, some mediums are better than others. How can starting a podcast grow your audience and help your agency find its niche?
Andrew Hong, Co-founder and CEO of Tobe Agency, has helped hundreds of agencies leverage podcasting to reach more clients. Podcasting can feel more personal than blog posts and puts the human element back into your communications. Whether you’re trying to increase brand awareness, build a connection with current clients, or communicate within an agency, a podcast can help.
In this episode of Agency Journey, Gray MacKenzie is joined by Andrew Hong, CEO and Co-founder of Tobe Agency, to discuss the benefits of starting a podcast for your agency. Andrew talks about how to clarify the purpose of your podcast, the various benefits of each podcast format, and how SEO plays a role.
Brandon Ward is an Agency Advisor for ZenPilot. ZenPilot helps agencies streamline operations and scale their businesses using proven systems and processes. As an Agency Advisor, Brandon helps agencies leverage ZenPilot’s solutions for their specific needs.
After studying marketing at Marshall University, Brandon held marketing roles at several start-up companies and was the CEO of a growing CBD business called Lifted Innovations. In 2019, he created his own agency, Advisory Cure, before joining the team at ZenPilot.
In this episode…
Owning a digital agency is no easy task. Some agencies are generating off-the-charts sales and need a path for scaling the company. Others are waiting to get organized before their business can take off. Either way, ZenPilot can help.
ZenPilot is designed to help agencies streamline their processes so they can offer quality services to every client and boost sales. As a previous agency owner, Brandon Ward knows that it can be difficult to achieve success without a great system. That’s why he implemented ClickUp from ZenPilot for his own agency — and eventually joined the ZenPilot team.
In this episode of Agency Journey, Gray MacKenzie is joined by Brandon Ward, an Agency Advisor at ZenPilot, to discuss the importance of mapping out the systems within your company. Brandon talks about what he learned from his mistakes as a former agency owner, how he got connected with ZenPilot, and what excites him about the company’s future. Stay tuned.
Josh Elkin is the Founder of Linkflow, a link building service backed by a holistic SEO strategy that gives clients high-quality links to drive and convert traffic into revenue. The agency uses keyword-rich anchor text to create editorial links that are relevant to its clients’ businesses.
Josh has five years of digital marketing and entrepreneurship experience. After earning his MBA from the Kellogg School of Management at Northwestern University, Josh founded his first company, Inbound River, in 2015. Two years later he founded Linkflow, which he originally named Bestcoast Marketing.
In this episode…
Are you having trouble consistently building backlinks for your website? Is your current strategy failing to drive traffic the way you planned?
Linkflow has a team of SEO experts ready to help. After finding its niche as an agency, Linkflow now specializes in building quality editorial links that drive and convert traffic into revenue. With a holistic SEO strategy and an updated business model, the team helps clients across the B2B SaaS and e-commerce spaces build their businesses.
In this episode of Agency Journey, Gray MacKenzie is joined by Josh Elkin, the Founder of Linkflow, to discuss his agency’s business strategies. Together, they talk about how Josh found a niche for Linkflow, the types of clients he targets, and the five monumental lessons he learned during the agency’s evolution. Stay tuned.
AJ Wilcox is the Founder of B2Linked, an agency specializing in LinkedIn Ads. B2Linked’s mission is to give accounts of all sizes the highest performing LinkedIn Ads strategies and the best ROI on the platform. The agency’s team is highly trained to help businesses get the most out of their LinkedIn Ads budgets through account management and consulting.
Before creating B2Linked, AJ was the Online Marketing Manager for Domo, where he managed LinkedIn advertising and grew the channel’s qualified leads by over 2400%. He was also the Marketing Manager for Big Fish Automation and the SEO Team Lead for OrangeSoda. In addition to this, AJ has been a member of Utah’s Digital Marketing Collective for eight years.
In this episode…
If you’re a B2B business, many of your ideal prospects and potential customers are probably using LinkedIn nearly every day. But, with LinkedIn being one of the most expensive platforms for advertisers, how do you know if the money you pour into LinkedIn Ads will give you the ROI you’re looking for?
AJ Wilcox created B2Linked to answer that question. His team specializes in creating high-performing LinkedIn ads for agencies of all sizes. They can help you figure out if your target audience is on LinkedIn, if your budget will give you the reach you need, and if you’re creating the right content for your campaigns.
In this episode of Agency Journey, Gray MacKenzie is joined by AJ Wilcox, the Founder of B2Linked, to discuss the benefits and challenges of LinkedIn Ads. They talk about the four key components of a high-converting campaign, why B2Linked is uniquely positioned to partner with other agencies, and what you can learn from AJ’s podcast, the LinkedIn Ads Show. Stay tuned.
Remington Begg is the Founder and Chief Remarkable Officer at Impulse Creative. Remington started Impulse Creative 10 years ago to create and maintain internet marketing strategies for small and midsize businesses. Impulse Creative helps brands with website design, social media, search engine marketing, email marketing, and business blogging.
Remington holds a number of internet marketing certifications, including HubSpot’s COS Certification and Inbound Marketing Professional Certification. With a background in graphic design and advertising, he also specializes in logo design, branding and identity, ad design, and more.
In this episode…
Nothing in life is as constant as change. Businesses change and marketing strategies change, but the team at Impulse Creative is actively working to meet these new and evolving needs.
Remington Begg, the Founder of Impulse Creative, says that over the past few years, his team has been hard at work to further develop the agency’s product lines. They’ve created software and new websites to bring relief to their clients’ pain points and improve their own processes. These include sites like Sprocket Talk, which helps agencies hire the talent they need, and HubLMS, a site where you can easily build your onboarding training programs.
In this episode of Agency Journey, Gray MacKenzie talks with Remington Begg, Founder and Chief Remarkable Officer at Impulse Creative, about how his agency has evolved over the past few years. Together, they discuss the updated products and services Impulse Creative offers, the agency’s team structure, and the new roles Remington is hiring for. Stay tuned.
Gray MacKenzie is the CEO and Founder of ZenPilot. ZenPilot helps agencies streamline operations and scale their businesses using proven systems and processes. Over 1,800 agencies have grown quickly and sustainably thanks to ZenPilot’s services.
Gray also founded GuavaBox, which helps B2B tech and SaaS companies build a better growth strategy. Additionally, he is the Entrepreneur in Residence for eCenter@LindenPointe, a startup business incubator.
In this episode…
Your company is ready to grow, but how do you keep it organized? What can you do to make sure your clients get the same great product on time, every time?
Gray MacKenzie and his company, ZenPilot, have helped over 1,800 agencies grow sustainably. They’ve developed standardized systems and processes to help any team reach its full potential, increase profitability, and stay organized. They also offer training for implementing ClickUp, an all-in-one app for tasks, documents, chat, goals, and more. Now, Gray is here to share his expert insights and advice with you.
In this episode of Agency Journey, Gray MacKenzie is joined by Dr. Jeremy Weisz from Rise25 to discuss ZenPilot’s strategies for helping agencies grow sustainably. Gray talks about the importance of standardized processes, why boosting your agency’s organization matters, and how partnering with ZenPilot can increase your efficiency, profitability, and peace of mind.
Whitney Mitchell is the CEO and Founder of Beacon Digital Marketing. She founded Beacon Digital Marketing to help B2B companies generate high-quality leads, raise awareness among target audiences, and boost their marketing efficiency. In the last five years, the agency has grown from a team of five to 35 employees and 50 clients.
Whitney is a global marketing leader with over 15 years of experience in marketing strategy, brand development, digital advertising, and more. She is known for her ability to bring teams together in various sectors, from global corporations to tech startups.
In this episode…
The perfect job: do you find it or create it? Whitney Mitchell would say that you create it.
As a global marketing leader with over 15 years of experience, Whitney founded Beacon Digital Marketing to be the agency partner she always wished she had. While her goal to be the go-to marketing team for B2B companies may seem lofty, the agency’s last five years of growth show she’s well on her way. So, what are Whitney’s secrets for building a high-growth agency and talented team?
Listen to this episode of Agency Journey as Gray MacKenzie talks with Whitney Mitchell, the Founder and CEO of Beacon Digital Marketing, about the vision behind her agency. Whitney explains how narrowing Beacon Digital Marketing’s focus increased its efficiency and why intention matters when building your workplace culture. She also reveals her tips for creating the agency you’d like to hire.
Josh Harris is the Founder of Agency Growth Secrets, a company that helps other agencies grow using niche selection, lead generation, sales, and campaign fulfillment. Agency Growth Secrets leverages AI to optimize marketing campaigns and saves companies a fortune in customer acquisition costs.
Throughout his career, Josh has been recognized by Forbes and Entrepreneur for his successful work. He is also part of The Oracles, a members-only group of prestigious entrepreneurs. After facing countless achievements and failures during his entrepreneurial journey, Josh is now passionate about sharing what he’s learned so that others can enjoy the same success.
In this episode…
As a startup, how can you gain clients, stand out in the marketplace, and grow your agency? Josh Harris, who found big success after launching his small startup, is here to share his strategies with you.
According to Josh, there are six ways to get customers: paid media, earned media, owned media, referrals, JV partners, and direct outreach. While all of these channels are beneficial to a business, Josh suggests starting out with direct outreach and referrals. As he says, these methods will give you the chance to work on your offer before you even have clients.
In this episode of Agency Journey, Gray MacKenzie sits down with Josh Harris, the Founder of Agency Growth Secrets, to talk about building up your agency and standing out as a startup. Josh shares the steps that early-stage agencies should take to succeed, how to craft a great offer, and his strategies for avoiding vicious churn cycles. Stay tuned.
Iris Shoor is a serial entrepreneur who is passionate about people, simple products, creative marketing, great UX, and building a unique culture. She is the Founder and CEO of Oribi, an all-in-one marketing analytics tool designed to help businesses of all sizes make smarter, data-driven decisions. Before launching Oribi, Iris founded two other successful startups: VisualTao and Takipi (now OverOps).
Outside of work, Iris runs two blogs about startup life and out-of-the-box thinking. Her work has appeared in many publications and media sites, including TechCrunch, Social Media Examiner, Heavybit, and The Next Web (TNW).
In this episode…
Do you struggle with the complex technology of Google Analytics? Are you looking for a tool that can help you save time and easily understand your audience — without the help of analysts and developers? If so, look no further than the all-in-one analytics tool, Oribi.
Iris Shoor founded Oribi to help you make smarter, easier decisions for your agency. According to Iris, Google Analytics is a heavy tool that is mostly used to optimize Google ads — not company websites and other forms of content. However, with Oribi, you can automate reports, customize your design, and simplify your metrics on all of your sites and channels. This way, you’re spending less time navigating multiple tools and more time focusing on the creative side of your agency.
In this episode of Agency Journey, Gray MacKenzie is joined by Iris Shoor, the Founder and CEO of Oribi, to discuss the ins and outs of her all-in-one marketing analytics tool. Iris explains how Oribi works, the popular features that make the tool unique, and how she’s constantly developing Oribi’s program. Plus, Iris also shares how you can start your free trial of Oribi today! Stay tuned.
Todd Taskey has been an entrepreneur, business owner, investment banker, and business finance advisor for over 20 years. He is currently the M&A Advisor for Potomac Business Capital, where he helps CEOs and entrepreneurs maximize their company’s value and develop a successful exit strategy. His specialties include M&A, strategic acquisition, divestitures, and more.
In addition to his role at Potomac Business Capital, Todd is an Angel Investor at multiple companies, including Zoomph, StreetShares, and LiveSafe. He has also been a founding investor, board member, and part of the management team for several business ventures throughout his career.
In this episode…
Successfully exiting your business can be difficult as a small agency. How do you ensure that your organization is prepared for a profitable sale? And, what steps can you take to maximize your value and sell your company for a higher price?
M&A advisor and exit planning strategist, Todd Taskey, is here to share everything you need to know about the exit process. For both buyers and sellers, there are key financial factors to keep in mind in order to get the most out of a transaction. These include gap accounting, taking time to improve your EBITDA and ROI, and developing a high retention rate among employees and clients. So, what is Todd’s advice to agency owners looking to take the leap and make an exit?
In this episode of Agency Journey, Gray MacKenzie sits down with Todd Taskey, M&A Advisor for Potomac Business Capital, to talk about developing a valuable exit strategy. Todd shares his tips for generating recurring revenue, calculating your profit margin, and growing your company for a future exit. Plus, Todd also shares how Potomac Business Capital can help your agency — even if you’re not ready for the full exit process. Stay tuned for more.
Dean Breyley is an EOS Community Leader and a Certified EOS Implementer at Grow or Die, where he increases traction for businesses and teams. Through the Entrepreneurial Operating System (EOS), Dean helps business owners and entrepreneurs clarify, simplify, and achieve their visions.
Before discovering EOS, Dean held a number of positions in the marketing industry. In 2014, he became a certified implementer, and he now offers coaching sessions, presentations, and workshops for leadership teams and business owners.
In this episode…
The Entrepreneurial Operating System, or EOS, is becoming increasingly popular in companies that want to clarify their vision, gain traction, and build a better team. But what exactly does the EOS process look like? And, how do you know if it’s a good fit for your agency?
Dean Breyley has helped over 50 leadership teams grow their companies and achieve their visions through EOS. According to Dean, the process can transform your company’s team health, communication, and results. However, like all tools, EOS requires active participation from all members. Today, Dean shares the best ways to effectively implement the process into your agency and reach your goals faster than you ever thought possible.
In this episode of Agency Journey, Gray MacKenzie sits down with Dean Breyley, EOS Community Leader and Certified EOS Implementer, to talk about how EOS is transforming companies all over the world. Dean explains the process of EOS implementation, how it helps companies achieve their visions, and his strategies for getting the best results from the EOS tools. Stay tuned.
Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B businesses generate more ROI, referrals, and clients through done-for-you podcasts. Dr. Weisz is also the Founder and CEO of InspiredInsider, where he hosts interviews with top business leaders, including the Founders of P90X, Atari, Baby Einstein, and many more.
After meeting his business partner and gaining countless clients and referral partners through his own podcast, Dr. Weisz is a firm believer in the power of podcasting. In addition to running Rise25, Dr. Weisz is also a chiropractor who owns and operates a chiropractic and massage facility in downtown Chicago.
In this episode…
Are you looking for a fun and engaging way to generate consistent ROI, referrals, and clients? Have you thought about launching your own podcast — or improving your existing podcast — but don’t know where to start? If so, Dr. Jeremy Weisz is here to share his expert tips for creating a successful B2B podcast.
Dr. Weisz has been podcasting for over 10 years, and he knows the ins and outs of using a podcast to boost your business’ success. According to Dr. Weisz, your focus shouldn’t be on your number of downloads, but rather on the connections you make through each podcast episode. When you focus on the people part of podcasting, you can foster lifelong relationships, gain invaluable knowledge, and build a collaborative network within your industry.
In this episode of Agency Journey, Gray MacKenzie is joined by Dr. Jeremy Weisz, the Co-founder of Rise25, to share his top podcasting strategies. Dr. Weisz discusses the unexpected benefits of B2B podcasting, why downloads aren’t your most important metric, and how to leverage a podcast to build your network and generate referrals. Stay tuned!
HighLevel Co-Founder Shaun Clark joins Gray MacKenzie to discuss how agencies can increase client success, retention, and value by building a SaaS arm into their business model.
Full show notes available at zenpilot.com/post/build-saas-revenue-for-your-agency.
Agency Growth & Innovation Coach Tim Kilroy shares his agency leadership experience and key management lessons he's learned on topics like sales, effective communication, and recruiting.
Full show notes available at zenpilot.com/post/tim-kilroy-agency-management-lessons
Jordan West from Mindful Marketing joins us on Agency Journey to share what he's learned about agency growth, podcasting, and scaling his eCommerce marketing agency.
Full show notes available at: https://www.zenpilot.com/post/jordan-west-mindful-marketing-client-journey
Geoff Skadra is the founder of Focus First Business Advisors. We invited him onto the podcast to share some practical tips on how agency owners can take control of their busyness so they can spend more time doing what they love. Enjoy!
Looking for ways to automate more of your agency's work and streamline your client approval workflow? Jimmy Rose from Content Snare joins us on Agency Journey to share his automation secrets.
Today we're excited to welcome Joel Erway from TheWebinarAgency.com to Agency Journey. Joel is a recovering salesperson turned entrepreneur who helps consultants, coaches, and experts grow their businesses. We discussed his journey from a done-for-you webinar agency to a training consultancy. You'll pick up some great tips to help you better communicate with your leads that are already ready to buy, how to begin productizing elements of your service offering, and how to grow a team to match your vision for your business.
Welcome back to Agency Journey. In this episode, Gray MacKenzie welcomes guest Rochelle Moulton, an authority consultant who is working with Consultants and Big Thinkers to help people build their authority in the marketplace. Don’t miss this episode and begin to be transformed in building your authority whether in business or your personal life.
Josh Bauerle from The Prestige Journal joins us on this week's Agency Journey episode to share his entrepreneurial story and tips for building a tax-efficient, tax-compliant agency.
Chris Dreyer is the founder of Rankings.io. They do SEO for personal injury attorneys. His journey is marked by two lessons that connect each stage: stick to your strengths and keep things simple. Enjoy the episode!
In this episode of Agency Journey, we discussed Ryan’s call to missions work, specifically in Romania, his path to agency life, about their web design process + got a recommendation, project estimate, and timeline live in the interview! Ryan also shared 4 of his favorite, lesser-known agency tools that fuel the Agency Boon workflow. Enjoy!
Have you ever struggled to replicate yourself as a salesperson for your agency? On this episode Joey Gilkey from SalesDrivenAgency.com shares the actionable steps you can take to finally break free and manage a team of qualified reps. Enjoy!
Brent Weaver is the founder of UGURUS and the author of the book "Get Rich in the Deep End." UGURUS helps digital agencies get more leads, win higher-value deals, and delight clients. A key to their secret-sauce is helping agencies zero-in on the audience they serve and become respected as experts by that audience.
Read Full Show Notes---
It's rare to speak with a podcast guest who has had multiple near-death encounters.
We'll come back to that, but for now, just keep in mind that Zeb Evans is not your typical SaaS CEO.
I first met Zeb back in early 2018.
We'd been trying out ClickUp since late 2017 and we couldn't believe their consistent product development velocity.
Between that velocity and their vision for the platform, Andrew (my business partner) and I made the decision to double down on ClickUp; first for ourselves, then as the core platform we helped agencies implement as we streamlined their operations.
That early bet on ClickUp has paid off in spades, as they've rapidly emerged as a major force in the project management space.
Read Full Show Notes
Sharon Toerek joins us on this week's episode of Agency Journey to discuss common legal pitfalls for digital agencies, revenue-sharing relationships, and much more.
Sharon operates Toerek Law, based out of Cleveland, Ohio, and specializes in intellectual property and marketing law for agencies.
A few of the most common legal areas that cause headaches to digital agencies include:
- Ownership rights to client work
- Liability and indemnification issues
- Portfolio display rights
- Independent contractor agreements
Ownership Rights to Client Work
While it's standard practice that clients will ultimately own the work produced by an agency, negotiating the timing of the transfer of ownership is crucial.
Sharon points out that you need your agreements to tie the transfer of ownership to payment requirements. This requires clients to complete payments in order to secure ownership to the work you've done on their behalf.
Liability & Indemnification
Agencies should be responsible for the quality of their work.
That said, you don't want to put your firm in a position where you are legally liable for variables that you cannot control.
You may build a fully functional site today that breaks when the client adds in new plugins next month. Hopefully that's not the case, but you need to protect your downside against unforeseen circumstances.
Portolio Display Rights
Sharon's advice is to have the correct terms written into your standard agreement to allow you to demonstrate your past work without needing client approval every time you'd like to cite your success.
The extent to which agencies publicize client work varies broadly across service types, but you never have more leverage than at the beginning of a relationship, so negotiate for the best terms upfront.
Independent Contractor Agreements
Most agencies work with independent contractors or 3rd-party vendors in some capacity.
If you don't have a strong agreement in place to govern that relationship and accompanying rights, you run a number of legal risks.
Prioritize building proper agreements with any contractors, suppliers, or vendors to make sure you don't wind up in a compromised position.
To connect with Sharon or learn more, you can check out her site, Legal + Creative, and her podcast, The Innovative Agency.
Mike Michalowicz is the author of Profit First and he joins us to share the counter intuitive approach that can transform your agency finances. Enjoy!
More Information
Want to learn more about ZenPilot? https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders
Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/freedom
AgencyJourney
Steven Perchikov, CEO @ Art of Sales Academy joins us to talk about how you can leverage outbound strategies in an inbound way to connect with dream clients.
More Information
Want to learn more about ZenPilot? https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders
Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/freedom
AgencyJourney
Pete Caputa, CEO at Databox and former lead of HubSpot's Agency Partner Program, joined us for an interview about the Predictable Performance methodology and advice for agency owners.
More Information
Want to learn more about ZenPilot? https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders
Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/freedom
AgencyJourney
John McTigue from Riptide Business Press joined us for an interview about growing agency revenue by focusing on ideal customers.
More Information
Want to learn more about ZenPilot? https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders
Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/freedom
AgencyJourney
Kevin Barber, CEO at Lean Labs, joined us for an interview about building an agency brand that stands out from the crowd and how to sell growth to clients.
More Information
Want to learn more about ZenPilot? https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders
Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/freedom
AgencyJourney
Tim Delhaes from InboundLabs joined us for an interview about fixing the gig economy and building a more meaningful, more productive workforce in the 21st century.
More Information
Want to learn more about ZenPilot? https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders
Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/freedom
AgencyJourney
Ben Aston from The Digital Project Manager joined us for an interview about the agency landscape, project management tips for agencies, and his experience working both at agencies and with them.
More Information
Want to learn more about ZenPilot? https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders
Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/freedom
AgencyJourney
How can you take the by-products of your agency operations and leverage those assets?
https://www.zenpilot.com/manifesto
More Information
Want to learn more about ZenPilot? https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders
Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/freedom
AgencyVision
Sick of clients bossing you around?
The antidote is leadership.
https://www.zenpilot.com/manifesto
More Information
Want to learn more about ZenPilot? https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders
Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/freedom
AgencyVision
If you're struggling with clients who don't value your advice or expertise appropriately, you need to tackle the root issue...and it all starts in sales.
https://www.zenpilot.com/manifesto
More Information
Want to learn more about ZenPilot? https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/34557...
Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/freedom
AgencyVision
When you figure out how to get paid for your expertise, your agency can increase revenue without adding team members. Client actually receive more value than before while your profit margins increase. That's the win-win scenario we're all looking for.
https://www.zenpilot.com/manifesto
More Information
Want to learn more about ZenPilot? https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/
Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/freedom
AgencyVision
Want to do your clients a big favor and give yourself a gift at the same time?
Change your approach to client servicing.
Today, we're tackling why (and how) you need to sell solutions, not services.
https://www.zenpilot.com/manifesto
More Information
Want to learn more about ZenPilot? https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/34557...
Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/freedom
AgencyVision
How is this Manifesto principle like Newton's Second Law?
It's obvious, the more variables you manage, the slower your agency grows. Simplify to scale!
Today, we tackle the fastest path to mastery, results, and profit.
This core principle of serving one ideal-fit client type solve a costly problem drives our entire business.
Not just our own growth, delivery, and operations, but it's also the fundamental methodology for scale that we help agencies implement.
https://www.zenpilot.com/manifesto
More Information
Want to learn more about ZenPilot? https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/
Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/model
Want a free clarity call? https://www.zenpilot.com/freedom
AgencyVision
Tim Ferriss often asks himself a simple question when prioritizing his work.
What one thing, if completed first, would make everything else subsequently easier?
The same general principle holds true for the third point of the Agency Freedom Manifesto: make the hard decision once that makes every other decision easy.
https://www.zenpilot.com/manifesto
More Information
Want to learn more about ZenPilot? https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/
Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/freedom
AgencyVision
The traditional agency business model is broken. It isn’t the model that will get you to where you’re trying to go.
It is broken because it scales complexity.
By its very nature, everything is unique.
The traditional agency business model, we call it "Digital Yes Men". If the client asks for it, the agency provides it.
https://www.zenpilot.com/manifesto
More Information
Want to learn more about ZenPilot? https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders
Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/freedom
The traditional digital agency model is broken.
Time and time again it has failed to deliver the freedom that agency owners had hoped it would.
Instead of finding freedom, owners are constantly pulled back into the business because every situation is unique.
As a result, all their time, resources, and creative energy are spent putting out client fires, keeping team morale in check, and maintaining the status quo.
Most agency owners have no freedom over how they spend their time.
The Agency Freedom Manifesto is the way out.
If you think documented processes and systems in order to escape your chaos and scale your agency, you're wrong. You first need a process worth repeating.
Check out the show notes and video here: https://www.zenpilot.com/inbound-agency-journey/the-one-problem-that-processes-and-systems-cant-solve
More Information Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/ Want to see how your agency revenue lines up with the benchmark? https://www.zenpilot.com/benchmark Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/case-study Want a free agency strategy session? https://www.zenpilot.com/apply
AgencyVision
James Robert Lay, CEO of Digital Growth Institute, joins us to dive into his path from struggling entrepreneur to mastery and growth through focus. James Robert shares transparently about the stress, chaos, and relational toll his lack of focus caused and then opens up about his journey from that point to a thriving business with balance serving financial institutions through a systematized client journey.
Full Interview and Show Notes: https://www.zenpilot.com/inbound-agency-journey/the-fastest-path-to-mastery
More Information Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/ Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/free-training Want a free agency strategy session? https://www.zenpilot.com/apply
AgencyJourney
James Robert Lay, CEO of Digital Growth Institute, joins us to dive into his path from struggling entrepreneur to mastery and growth through focus. James Robert shares transparently about the stress, chaos, and relational toll his lack of focus caused and then opens up about his journey from that point to a thriving business with balance serving financial institutions through a systematized client journey.
More Information Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/ Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/free-training Want a free agency strategy session? https://www.zenpilot.com/apply
AgencyJourney
Today, we're talking agency lead generation. Every agency needs a steady stream of leads. It is the life blood of a sustainable business. Sales systems require consistent inputs. Do the work to build the experience that attracts the consistent inputs to your sales and delivery system. Simple systems that are worked over and over again best. 90% of this game is showing up every day and doing the work. Grab the Show Notes: https://www.zenpilot.com/inbound-agency-journey/agency-lead-generation
More Information Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/ Want to see how your agency revenue lines up with the benchmark? https://www.zenpilot.com/benchmark Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/case-study Want a free agency strategy session? https://www.zenpilot.com/apply
AgencyVision
In part 2 of 2, Robb is back for a third time on the podcast to share how you can position your agency to delivery massive value to clients at scale even with a small team. Robb shares how they package their services, position their value, and grow their team.
You don't want to miss this interview!
More Information Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/ Want to see how your agency revenue lines up with the benchmark? https://www.zenpilot.com/benchmark Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/case-study Want a free agency strategy session? https://www.zenpilot.com/apply
AgencyJourney
Have you taken the time to clearly define your agency's business model? Does that business model line up with your goals and desired outcome? In this episode, we to jump on and walk through the right way to re-evaluate your business model so you build an agency that serves you.
More Information Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/ Want to see how your agency revenue lines up with the benchmark? https://www.zenpilot.com/benchmark Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/free-training Want a free agency strategy session? https://www.zenpilot.com/apply
AgencyVision
Robb is back for a third time on the podcast to share how you can position your agency to delivery massive value to clients at scale even with a small team. Robb shares how they package their services, position their value, and grow their team.
You don't want to miss this interview!
More Information Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/ Want to see how your agency revenue lines up with the benchmark? https://www.zenpilot.com/benchmark Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/case-study Want a free agency strategy session? https://www.zenpilot.com/apply
AgencyJourney
With the new year upon us, most agency owners are charting out their list of goals for the coming year. For most, these goals are a list of things they'd "like" to happen. It is more like a wishlist than a strategically driven set of success markers.
It can be easy to grab shinny goals like "Going for Diamond!" or "Hit $50,000 a month!" and make them your rallying cry, but Gray and Andrew caution you to think deeply about that goals you select. Goals drive your activity.
Make sure you're focusing on the key things that matter most, the essential things that when accomplished will turn your "wishlist" into a list of much welcomed side effects.
More Information
Want to learn more about ZenPilot?https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/
Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel?https://www.zenpilot.com/free-training
Want a free agency strategy session?https://www.zenpilot.com/apply
AgencyVision
2018 was a big year at ZenPilot! We shifted, rebranded, and launched a new offer. This disruption was hard. No way around it. But there was a lot of fruit that came from the fires this year!
On this episode, Gray and Andrew each share their personal top 5 lessons learned from 2018.
More Information
Want to learn more about ZenPilot?https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/
Want to see how your agency revenue lines up with industry benchmarks? https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel?https://www.zenpilot.com/free-training
Want a free agency strategy session?https://www.zenpilot.com/apply
AgencyVision
On this episode of the podcast, we're pumped to welcome by Kathleen Booth from IMPACT Branding & Design. Kathleen runs the marketing team at IMPACT. She shares how her and the team are in the process of implementing Bob Ruffolo's vision of an agency that thinks of itself like a publishing company.
Join the community at AgencyJourneyInsiders.com!!
In this episode we're joined by Tristan Ruml from Tortuga Marketing. Tristian is a former member of the ZenPilot team. When we were in the midst of our transition from DoInbound to ZenPilot, we had to let Tristan go. This is the story of how he rebounded and discovered an unconventional niche that he loves!
Join the community at AgencyJourneyInsiders.com!
As an agency owner, there are three fundamental questions that you must be able to answer with absolute clarity and certainty:
Who do you help? What costly problem do you solve? How do you help them?
Everything flows from these three responses. The more specific you get with each answer, the less competition you'll face. The more specific you get, the more you'll be paid. The more specific you get, the more efficient your team will become in delivering the solution.
This is simple Marketing 101 level stuff. What holds so many agency owners back from making the decision to burn the boats and plant a stake in the ground?
Fear.
We break down how to over come these fears in this episode of #AgencyJourney.
Check out the show notes here: https://www.zenpilot.com/inbound-agency-journey/agency-messaging-and-positioning
More Information
Want to learn more about ZenPilot?
https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook?
AgencyJourneyInsiders.com
Want to see how your agency revenue lines up with the benchmark?
https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel?
https://www.zenpilot.com/free-training
Want a free agency strategy session?
https://www.zenpilot.com/apply
Looking for an agency business model to learn from? Check out this in-depth interview with Jim Banks from Spades Media on their exact flywheel-style agency business model and his unique agency journey.
Join the community at AgencyJourneyInsiders.com!
Curious about specializing or "niching" your agency into a specific industry or vertical? Spencer Powell from Builder Funnel shares exactly how they've done it and the benefits that's provided in terms of expertise, efficiency, and profitability. Listen to this episode to get the full scoop!
Join the community at AgencyJourneyInsiders.com!
General Dwight D. Eisenhower was one of the most respected military and political figures of the 21st century. In the face of overwhelming odds, he work to bring together diverse groups of people to accomplish what most viewed as impossible.
In this episode you can learn principles and practices that drove him and how you can leverage them to grow your leadership abilities! Gray and I discussed what agency owners can learn from the leadership style of General Eisenhower. These thoughts come from rejecting on Jean Edward Smith's biography, Eisenhower: In War and Peace.
Get the show notes here: https://www.zenpilot.com/inbound-agency-journey/5-practical-leadership-lessons-agency-owners-can-learn-from-general-eisenhower
More Information
Want to learn more about ZenPilot?
https://www.zenpilot.com
Want to join the Agency Journey Insiders group on Facebook?
AgencyJourneyInsiders.com
Want to see how your agency revenue lines up with the benchmark?
https://www.zenpilot.com/benchmark
Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel?
https://www.zenpilot.com/free-training
Want a free agency strategy session?
https://www.zenpilot.com/apply
Do you struggle to lead your agency's customers through a defined client journey? Tom Pritchard from Skypoynt Digital shares their exact customer journey and how they lead customers from PPC to Growth-Driven Design to content and inbound marketing and sales enablement. Don't miss this interview!
Join the community at AgencyJourneyInsiders.com!
Todd Earwood from MoneyPath joins us on the podcast to break down why so many agencies are terrible at sales, how he's flipped the script and chosen to specialize in only two types of services, and spills the beans on a new product he's about to launch.
Join the community at AgencyJourneyInsiders.com!
In this episode we're excited to welcome Jared Harris from New Perspective. In our conversation Jared shares how New Perspective made the evolution to Agile for managing their client projects and how implementing the EOS helped them make this shift.
Joing the community at AgencyJourneyInsiders.com!
Are you buying into the flywheel buzz? How about the trends towards conversational marketing and video? In this interview, Moby Siddique from RedPandas shares his perspective on the future of digital marketing and how to leverage customer success as a true growth center for your agency.
Join the community at AgencyJourneyInsiders.com!
On this epiosde we're joined by Clodagh Higgins from Grow It Group. Clodagh is an agency consultant and author of the recent book A Happy and Healthy Digital Agency. Clodagh shares how to structure a team so everyone is positioned to win.
Join the community at AgencyJourneyInsiders.com!
Coach John Wooden said "Don't mistake activity for accomplishment." It strikes me how often I've confused the two. Sometimes, it's internal. My focus is just crossing off the easy things on my list, avoiding the things that will have real impact. Other times it impacts client work. It's so easy to get wrapped up in shipping deliverables that we don't spend the time / don't have the time to think about what all this activity is accomplishing. In this episode we unpack this idea and the impact it has on your every day as an agency owner. Enjoy!
More Information Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/ Want to see how your agency revenue lines up with the benchmark? https://www.zenpilot.com/benchmark Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/free-training Want a free agency strategy session? https://www.zenpilot.com/apply
AgencyVision
As an agency professional, how do you deal with stress and the pressure of day-to-day operations? Pete Brand, CEO and Co-Founder of MINDSCAPE, has learned valuable lessons and implemented daily habits to address the anxiety of agency ownership and bring clarity and balance. Join the community at AgencyJourneyInsiders.com!
On this episode, David and Andrew go deep into the topic of selling to value. It is a different experience from selling to services or selling to features. When you're selling to value, you need to invest the time getting to know your prospect. To spice things up a little bit, Andrew and David do some live sales role playing.
Join the community at AgencyJourneyInsiders.com!
Are you selling deliverables or transformation to your clients? In this episode of #AgencyVision, we discuss the pain point felt by so many agencies and the mindset shift and positioning change needed to solve the problem and better align agencies with their clients.
More Information Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/ Want to see how your agency revenue lines up with the benchmark? https://www.zenpilot.com/benchmark Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/free-training Want a free agency strategy session? https://www.zenpilot.com/apply
AgencyVision
Got a question that pertains to most of you — it's the classic about whether to operate as a solo founder or bring on at least one co-founder/partner. On this episode we're not trying to answer which is objectively better. We talk through the major points to consider so you can make the best decision for you. Enjoy!
More Information Want to learn more about ZenPilot? https://www.zenpilot.com Want to join the Agency Journey Insiders group on Facebook? https://www.facebook.com/groups/agencyjourneyinsiders/ Want to see how your agency revenue lines up with the benchmark? https://www.zenpilot.com/benchmark Want to learn the EXACT process we use to help marketing agencies implement processes and systems they need to scale without reinventing the wheel? https://www.zenpilot.com/free-training Want a free agency strategy session? https://www.zenpilot.com/apply
AgencyVision
Remington initially appeared on Agency Journey back in episode 56 where we discussed his team. Right after that interview, he went through a ton of team transition and almost had to start from scratch. In this episode Gray and Remmington discuss how to build an agency you want to own and the leadership traits necessary to scale the team. Enjoy!
In episode 158, Gray and Andrew discuss what separates winning agency owners from loser agency owners. A lot of people own a business, that isn't hard. The agency owners that build sustainable businesses are the ones that learn how to transfer ownership to each area of their lives and lead their teams by example. Enjoy!
Two episodes ago, Gray and Andrew shared the background story on why they decided to pivot from DoInbound and rebrand as ZenPilot. Today, they dig into why agencies struggle to scale. After working with over 950 agencies over the years, the same problems keep coming up. What is the path forward? Listen to this episode to find out ;)
In episode 156, Gray and Andrew share thoughts on finding value in a community, public speaking, and other reflections from #INBOUND18.
Friends, it has been a lot time. And there is a lot to catch you up on! Pull up a seat and let's go!
In this episode of Agency Journey, Brett Harned from Digital PM Consulting about how agencies can improve their project management and how to get started at their business.
In this episode of Agency Journey, Nathan Butcher from Spinfluence comes on the show to discuss Growth Driven Design and growing their agency.
In this episode of Agency Journey, Kevin Barber from Lean Labs comes on to explain the transitions his business has made, how they grow their clients' businesses and their new product Sprocket Rocket.
In this episode of Agency Journey, Justin Theng from ALSOF Publishing shares the story of building his agency and importance of partnering with other agencies.
In this episode of Agency Journey, Thomas Emmerson from Vanguard 86 talks about scaling his digital agency in New Zealand.
In this episode of Agency Journey, Dan Kraus discusses how to use paid discovery sessions to land your ideal clients.
In this episode of Agency Journey, Chelsea Brady from 7th Sight Brand Collective about building her team and doing agency work that she loves.
In this episode of Agency Journey, Josh Coffy from Flight Media is on the show to share his insights about going from a full service and hectic agency to a streamlined and profitable business.
In this episode of Agency Journey, Pete Brand from MINDSCAPE comes on the show to discuss growing his agency, tracking results, and selling Growth Driven Design (GDD).
In this episode of Agency Journey, Ryan Malone from Smart Bug Media talks about building a remote marketing agency the right way.
In this episode of Agency Journey, Gray interviews Ulf Lonegren about their web design process and growing their agency.
In this episode of Agency Journey, John Politsky discusses creating a culture of ideal clients and team members.
In this episode of Agency Journey, Gray interviews Jes from Idea Factory about starting her agency in Medellin, Colombia as a side-hustle.
In this episode of Agency Journey, Tyle Pigott talks about growing a totally remote digital marketing agency.
In this episode of Agency Journey, Gray interviews Duncan Craig about growing his agency and working with enterprise clients.
In this episode of Agency Journey, Gray interviews Suzanne Marsalisi about creating operations and processes at your agency.
In this episode of Agency Journey, Gray interviews Felipe Zorzi about starting and growing Agencia GDM and dig into their branding process for clients.
In this episode of Agency Journey, Gray interviews Mike Rhodes from Web Savvy and Agency Savvy about building his business, creating and selling info products, and how to grow your personal brand.
In this Agency Journey, Andrew and Gray discuss 2017, their Christmas plans, reflections on 2017, looking forward to 2018 and wishing the happy holidays to all our listeners.
In this episode of Agency Journey, Andrew interviews Doug Davidoff from Imagine Business Development about sales enablement.
Check out Gray's interview with Ryan from Lake One Digital about how he started his agency, digital PR, and his Modern Marketing Manifesto.
In this episode of Agency Journey, Gray and Andrew discuss what they're focusing on as business owners in 2018.
In this episode of Agency Journey, Gray interviews Dan Murphy from Drift about ABM for agencies and how Drift is developing products to help businesses interested in using ABM.
In this episode of Agency Journey, Gray interviews Jeremy Ellens from Yazamo and LeadQuizzes about running an agency and launching their software product.
In this episode of Agency Journey, Andrew interviews Charles Drengberg abiut building his agency Big Presence and creating their product for HubSpot agencies, Belch.io.
In this episode of Agency Journey, Andrew interviews Zack Spear from ICS Creative Agency in New Brunswick, Canada about building his team and creating software.
In this episode of Agency Journey, Andrew interviews Robert Solomon from Solomon Strategic about how to best serve your clients and the 5 keys to having high quality engagements with your clients.
In this episode from Agency Journey, Gray interviews Mike Donnelly from Seventh Sense about building software in the agency space, how agencies can use technology to differentiate from the competition.
In this epiosde of Agency Journey, George Thomas from The Sales Lion shares how you can leverage for yourself and bring video marketing services to your clients. Enjoy!
In this episode of Inbound Agency Journey, Andrew interviews Phil from Kansas City Web Design and SEO about growing his agency and his work with John Jantsch from Duct Tape Marketing.
In this episode of Inbound Agency Journey, the DoInbound team recaps their biggest takeaways from INBOUND17 in Boston.
In this episode of Inbound Agency Journey, Gray and Andrew discuss a new podcast, tips for running a remote team, changes on the DoInbound team.
In this episode of Inbound Agency Journey, Andrew and Graay talk about the biggest takeaways from recent podcast episodes, re-branding the podcast, big software updates, and a preview for Inbound 2017.
In this episode of Inbound Agency Journey, Andrew interviews Robb Bailey about the process of closing down his agency PageLadder and then building his new Facebook Ads agency FitClub Accelerator.
In this episode of Inbound Agency Journey, Gray interviews James Robert Lay from Digital Growth Institute about growing his agency and the unique way they use training with their prospects and client.
In this episode of Inbound Agency Journey, Gray interviews Nicole Pereira from Campaign Creators and Deep Root Digital about growing two successful agencies in different niches.
In this episode of Inbound Agency Journey, Gray interviews Dechay Watts from SPROUT Content about growing her agency and implementing Agile.
In this episode of Inbound Agency Journey, Gray interviews Priscilla McKinney about insights from building Little Bird Marketing.
In this episode of Inbound Agency Journey, Gray interviews Jason Blumer from Blumer CPAs about agency finances and useful tips to help agency owners get to the next level.
In this episode of Inbound Agency Journey, Gray interviews Christopher Antonopoulos about building his agency, Measured Results Marketing.
In this episode of Inbound Agency Journey, Gray interviews Sean Sweet from Blend about growing a HubSpot Platinum Partner Agency.
In this episode of Inbound Agency Journey, Gray interviews Blake again about the full their process from start to launch of a website project.
In this episode of Inbound Agency Journey, Gray interviews Blake Imeson from LimeCuda about building his Wordpress agency, how to work with better clients, and developing your expertise.
In this episode of Inbound Agency Journey, Andrew interviews Ryan Stewart from WEBRIS. Ryan talks about scaling an agency, building internal tools and trainings and then selling them, and how to work with corporate SEO clients.
In this episode of Inbound Agency Journey, Matthew Iovanni from FullFunnel breaks down how his sales and marketing outsourcing advisory form breaks down how they've grown and offers his insights on customer acquisition.
In this episode of Inbound Agency Journey, Andrew interview Simon from Content Kite about how agencies can improve their content marketing efforts.
In this episode of Inbound Agency Journey, Andrew interviews John Haynman of Try Interact about the power of quizzes to generate leads for your agency and your clients.
In this episode of Inbound Agency Journey, Andrew interviews Brent Weaver from uGurus about his journey building his agency and uGurus.
In this episode of Inbound Agency Journey we play Andrew's speech from INBOUND16 discussing the top lessons he's learned running this podcast.
In this episode of Inbound Agency Journey, Gray interviews Ross Lauder from Get Focused on Marketing about his journey growing their business from a digital agency that said yes to everything to a focused and successful inbound marketing agency.
In this episode of Inbound Agency Journey, Gray interviews Charles McKay from Synx about
In this episode of Inbound Agency Journey, Blair Enns breaks down how to price and value your inbound services for clients.
In this episode of Inbound Agency Journey, Gray interviews Dave Gerhardt from Drift about SAAS marketing and messaging software. Listen now!
On this episode of Inbound Agency Journey we have Agile Consultant Chris Hodgson from We Mean Lean in here to help break down his implementation of agile for inbound agencies, and how you can get started today!
It might be our anniversary, but you get the gifts! Inbound Agency Journey turns 100 and we're celebrating by giving away $10,000 in agency training courses and templates for FREE!! To learn how you can enter to win, go to https://www.doinbound.com/100
On this episode of Inbound Agency Journey, Benj Miller from Syrup Marketing shares his experience going from freelancer to business owner and EOS. Listen Here!
In this episode of Inbound Agency Journey, Gray chat with Susan LaPlante-Dube from Precision Marketing Group. This wide ranging conversation covers managing a remote agency team, implementing value-based pricing to clients, and how to document your agency deliverables. Enjoy!
How did Jonathan Dane grow KlientBoost from nothing to 300k a month in two years? Find out on this episode of Inbound Agency Journey!
Evan McBroom from the Indianapolis-based agency Fishhook joins us on Episode 96 of Inbound Agency Journey. While the audio connection wasn't perfect, it won't take you long to pick up on the energy and passion Evan brings to agency life. Enjoy!
In this episode of Inbound Agency Journey, Marisa Smith returns for her second appearance and she shares some great tips for agencies that are trying to implement the EOS. Enjoy!
In this episode of Inbound Agency Journey, Andrew speaks with Alex from experiment 27 about how inbound agencies can fill their pipelines by selecting an agency focus and running cold campaigns to those industries. Enjoy!
In this episode of Inbound Agency Jounrney, Andrew chats with John Aikin from Web Canopy Studio about how to grow slow and smart by thinking outside the box and using introductory services. Enjoy!
In this special episode of Inbound Agency Journey, co-hosts Andrew (known as Dimmer) and Gray discuss their current progress as inbound agency owners and the future of their agency GuavaBox. Enjoy!
In this episode of Inbound Agency Journey, we continue on our Agency Framework Mini-Series with Gray discussing the process of measuring success with scorecards and streamlining your meetings with a standardized agenda. Enjoy!
In this episode of Inbound Agency Journey, Andrew breaks down a Client Journy and how it can help you visualize the journey ahead for your prospects. Enjoy!
In part-two of this four-part series, Gray and Andrew discuss how to identify your agency core values, create an organizational chart to power your growth, and find the talent to fill your chart. Enjoy!
In this episode Andrew introduces a four-part mini series on creating an agency framework to drive your business. We kick things off with vision-casting for your life and your agency. Enjoy!
In this episode of Inbound Agency Journey, Andrew chats with Anthony Guerra from Inbound Fit. Inbound fit is an inbound agency that services health and fitness clubs. Learn how Anthony and the team leverage repeatable process and an agency focus as a winning recipe. Enjoy!
In this episode of Inbound Agency Journey, Andrew shares his thoughts on Inbound16, the future of the inbound agency community, and how you can make 2017 the best year possible for your agency!
In this episode of Inbound Agency Journey, Andrew chats with Jeremy Knight from Equinet Media about his journey from the Paris music scene to a fast growing UK inbound agency. Jeremy opens up how their adoption of the EOS and SCRUM has impacted their agency. Enjoy!
In this episode of Inbound Agency Journey, Gray welcomes Brennan Dunn from DoubleYourFreelancing.com to chat about how freelancers and agency owners can increase their profits by selling discovery projects. Enjoy!
In this episode of Inbound Agency Journey, Gray chats with Gabe Wahhab from Square 2 Marketing about his Savvy Panda start up story and his current role at Square 2 Marketing. Enjoy!
In this episode of Inbound Agency Journey, Gray and Andrew discuss the vital tools and processes needed to power a modern inbound agency sales process. Enjoy!
In this episode of Inbound Agency Journey, Gray and Andrew discuss the marketing tools used to power an agency. Enjoy!
In this episode, Gray and Andrew chat about the communication, project management, and password management tools to power your agency. Enjoy!
In this episode of Inbound Agency Journey, Gray and Andrew chat about the tools that you can use to power your inbound agency. All things operations in this short mini-series. Enjoy!
In this episode of Inbound Agency Journey, Gray and Andrew chat about recent updates that are happening at DoInbound. Enjoy!
In this episode of Inbound Agency Journey, we welcome Drew McLellan from Agency Management Institute. With over 20 years of agency experience, Drew is a fountain of wisdom when it comes to the challenges that hold agencies back from sustainable growth. Enjoy!
On this episode of Inbound Agency Journey, we're excited to be joined by David Darmanin from Hotjar. David has an agency background and he brought that insight to the table as we set out to build Hotjar. In this episode, David shares his entrepreneurial story, how Hotjar came to be, and how inbound agencies can leverage the tool. Enjoy!
In this episode of Inbound Agency Journey, we're excited to welcome back to the podcast author, speaker, and entrepreneur Josh Harcus. Josh is the CEO of Hüify, an inbound marketing and sales agency in Wilmington, NC. Josh shares the background on his new book, A Closing Culture, and how you can create a sales-focused team. Enjoy!
In this episode of Inbound Agency Journey, Gray chats with Chris Storm from ClearPivot in Denver, CO. Chris shares how he started his agency after starting his career teaching english in China and how they're experimenting with sales enablement for their clients. Enjoy!
In this episode of Inbound Agency Journey, we welcome back to the podcast Eric Baum from BluLeadz. Eric first joined us back in episode 8, but since then their agency has continued to grow. With his eyes on 200% growth in 2016, Eric discusses lessons learned and how they're overhauling their pricing strategy to combat scope creep. Enjoy!
In this episode of Inbound Agency Journey, we welcome Brian Casel from Audience Ops. Brian and Gray discuss how you can productize your services as an inbound agency. Enjoy!
In this episode of Inbound Agency Journey, we welcome Keith Eneix from Fannit. Keith is the CEO of the Seattle area inbound marketing agency. Enjoy!
In this episode of Inbound Agency Journey, we're joined by Tom DiScipio from IMPACT Branding & Design. Tom was employee #1 at IMPACT. Things have evolved a lot since those early days. Today Tom heads up sales at IMPACT and in this episode, Tom shares an inside look at IMPACT's sales and prospecting engine. Enjoy!
In this episode, we welcome David Baker from Recourses.com. David is an agency consultant and over the years has worked with 39 HubSpot Partner Agencies. These experiences, combined with David's years in the industry means that he has a unique perspective on this community. In this interview, David shares the biggest thing holding inbound agencies back, the top metrics you should be paying attention to regarding the health of your finances, and the quick test to see if you're too involved as an agency owner. Enjoy!
In this episode of Inbound Agency Journey, we're joined by Pete Caputa. Pete has worked at HubSpot since 2007 and is the founder of the HubSpot Partner Program. In this interview, Pete shares the background story on the program and where things are moving in the world of inbound sales. Enjoy!
In this episode of Inbound Agency Journey, DoInbound co-founders Gray MacKenzie and Andrew Dymski discuss upcoming product improvements, agencies making cool things, lessons learned, and a preview for Season 6 of Inbound Agency Journey. Enjoy!
In this episode of Inbound Agency Journey you'll meet James Kwon. James is the founder and CEO of Figmints Delicious Design, a Rhode Island-based digital creative marketing agency. The name Figmints, however, is much older than the agency. Take a listen to learn more!
In this episode of Inbound Agency Journey, you'll hear from Jared Broussard. Jared has a history in the traditional marketing space. Several years ago he took the entrepreneurial plunge and started BlinkJar Media. He shares how he leverages a diverse set of deliverables to their clients. Enjoy!
In this episode of Inbound Agency Journey we welcome Marcus Sheridan from The Sales Lion. Marcus shares his story from struggling business owner in the fiberglass pool business to one of the most sought after keynote speakers and consultants on the topic of inbound marketing. Marcus takes a unique approach to building his agency. In this episode you'll learn what is working well and what isn't working well in his journey forward. Enjoy!
In this episode of Inbound Agency Journey, Doyle shares the process for on-boarding new clients and aligning sales with marketing as soon as possible. Great stuff inside! Enjoy!
In this episode, Elyse Meyer of the HubSpot Impact Award winning agency Prism Global Marketing Solutions discusses how HubSpot integrations enable Prism to better serve clients. Enjoy! To learn more, visit doinbound.com/inbound-agency-journey/mastering-the-power-of-process
In this episode of Inbound Agency Journey, we have the pleasure to chat with Kathleen Booth. Kathleen is the co-founder and CEO of Quintain Marketing. In our chat she sheds light on how they deliver inbound services, inbound sales enablement, and how they won a HubSpot Impact Award. Enjoy!
In this episode of Inbound Agency Journey, Kevin Dean shares the story behind Manobyte, their rapid team growth, and the importance of starting the day off with family. Enjoy!
In this episode of Inbound Agency Journey, we welcome back to the podcast Nick Sal. Nick recently left his job at HubSpot to join IMR Corp as their head of client services and to lead the CMB community. Enjoy!
In this episode, Andrew and Tiffany chat about how to scale an inbound agency by placing a strong focus on brand.
In this episode of Inbound Agency Journey, Gray chats with Remington Begg, CEO of Impulse Creative. Take a listen!
IN this episode of Inbound Agency Journey, we speak with 055 - Adam Steinhardt, CEO of The Kingdom. The Kingdom is one of the largest inbound marketing agencies in Australia. Buckle up and get ready to learn from one of the best!
In this episode, Gray and Darren chat about slow and steady growth, PPC with inbound marketing, and how you can identify low hanging fruit in your client accounts.
Kevin is a great example of an inbound agency owner that is committed to delivering amazing results for his clients. In this episode you'll learn how Kevin has built an agile agency with a remote team that leverages killer processes to delight clients month after month!
In this episode, Rick shares how he and his team have grown an inbound agency with a slow and steady strategy. Enjoy!
Today, we can learn from an agency that is standing out in a big way. George B. Thomas is a back on Inbound Agency Journey to talk all about building a creative, butt-kickin inbound agency content plan.
I loved this interview because George and the team aren't afraid to let their passion bleed into their marketing. They're also not afraid to give new mediums a shot. (Just look up George on Snapchat if you don't believe me!)
In the last week of our behind the scenes tour of the making of Season 5 of Inbound Agency Journey, Gray and I recap the podcast marketing process. Enjoy!
In this episode of Inbound Agency Journey, we go behind the scenes and talk through the podcast editing process!
Are you thinking about running a podcast for your inbound agency? If so, take a listen and learn how we manage the processes for lining up new guests on Inbound Agency Journey!
This episode takes you behind the scenes to the making of Season 5 here on Inbound Agency Journey - enjoy!
Season 4 has come to a close. We've learned so much from inbound agency owners around the world who are growing their agency teams. In this episode, Gray and Andrew recap the season, share their team lessons learned, and share a preview of what is to come in Season 5!
Are you an inbound agency owner who is ready to grow your team? If so, this interview with Karl Sakas will help you lay the groundwork for a scalable hiring process.
Are you trying to find a system to grow your agency team at the right time? Doug and the team at Imagine just may be able to help!
Learn about Michael's journey as he has grown his agency, SpinWeb and the SpinWeb team.
Are you trying to grow an inbound agency with a remote team? If so, this is the episode for you! Listen to learn how Lance Cummins from Nectafy grew his team and HubSpot-partner agency!
Are you trying to grow a large inbound agency with a remote team? If so, this is the episode for you! Listen to Gray's conversation with Ryan Malone, CEO of SmartBug Media!
Learn from an agency owner leading one of the fastest growing HubSpot partner agency in the world!
Want to learn how you can up-sell existing clients into larger inbound contracts? We brought you the expert in this episode!
Have you have built a solid inbound agency, but looking to take things to the next level? Do you know how to deliver services, but struggle to scale your team? If so, this episode is for you! Bob Ruffolo & Natalie Davis share the process they use at Impact Branding & Design to grow their team!
Interested in learning how you can grow your inbound agency team? This is the show for you!
Have you ever faced a challenge that felt insurmountable? Trish Lessard from Media Junction has and she overcame it! Listen to her inspirational story on this episode of Inbound Agency Journey!
With Season 3 is wrapping up and Season 4 is right around the corner, Gray and Andrew recap an amazing season and look forward to what is coming!
Are you trying to grow your inbound agency team? Ever thought about starting an internship program to help? If so, take a listen to Richie's insight! This past semester, they welcomed 17 interns onto their team!
Ever feel overwhelmed as an entrepreneur? I know I've been there! Take a listen to this episode and learn how Marisa implemented a system to scale her business and delegate her work load!
Are you trying to attract bigger retainers? It is easy to think that the big inbound agencies are better than you. Truth is that they just have more processes than you. In this episode, Jason shares how you can attract bigger retainers and grow a strong agency.
Are you working to grow an inbound marketing agency? If so, you'll find inspiration and strategy from Lindsay Kelly in this interview!
Have you ever done your job as an inbound agency by delivering leads only to have the sales department not know how to close them? Inbound sales is changing the landscape. Take a listen and learn how you can maximize your inbound sales game!
Are you thinking about hiring a new inbound agency team member anytime soon? If so, then this is the episode for you!
Today's guest comes with a deep rooted history in the industry. Dr. Paul Avery is a co-founder of Bio Strata Marketing, a life science inbound agency. Learn more in this awesome episode!
Have you ever been frustrated by lack of buy-in from your clients? They're just don't seem to get how inbound works and why it matters. Nate Riggs from NR Media Group recognizes this problem and has added a system to help overcome it. Take a listen to this podcast to find the answer!
Do you ever feel like you don't know what to do next with your inbound agency? Karl Sakas is an inbound agency growth consultant who can help!
Looking for an example of an inbound agency that is growing fast and smart? Jeff White shares how they're leading the way with creative content offers and smart inbound agency processes.
Are you an inbound agency trying to grow your business? In this episode we introduce you to two brand we team members and share lessons learned along the way!
Have you ever struggled to produce the right content for your marketing clients? Jeff Coon from Stream Creative shares his client interview process and much more!
Learn how to better educate your customer base. Nick Sal is from the HubSpot Academy team and shares lessons he has learned from consulting with over 200 inbound agencies around the world.
In this episode we dig into lessons on leadership, agency culture, and internal operations from Patrick Biddiscombe, CEO of New Breed Marketing.
If you're a young agency just starting to grow, we have a great story for you! Lindsey started her agency just 14 months ago and is already a HubSpot Gold partner. She has no plans of slowing down. Check out this episode for some great insight, lead generation tips, and more!
Do you have a vision to grow a huge inbound agency? If so, than we have just the guest for you! Listen to Mike Lieberman from Square 2 Marketing share their story!
Do you want to help your clients create more engaging content on a regular basis? If so, then adding inbound marketing with video can help!
Interested in learning how you can help your eCommerce clients better leverage the marketing power of HubSpot? If so, this is the episode for you!
Eric talks new client on-boarding, inbound sales, and more in this episode of Inbound Agency Journey!
Are you interested in learning how to lead an agency team? If so this episode is for you!
Mark is the CEO of Schaefer Marketing Solutions, blogger at Businesses grow, the author of several best selling books, professor at Rutgers University, and a globally sought after speaker. On this episode we discuss how content ignites.
Michael is the CEO and Founder of Mojo Media Labs, serial entrepreneur, author of Return on Energy, and currently leading a fast-growing team of 14 at Mojo. You don't want to miss this!
Paul joins us to chat about a BIG win he and the team delivered for a client. Their strategy blended a trade show appearance with an inbound twist. The result was more leads than the client could handle! Paul also shares how they've started the Pittsburgh HUG group and the value of public speaking. Enjoy!
Ever thought about creating products as an agency? If so then this is the episode for you! Gray and I chat about leading agencies creating great products and share our story so far creating DoInbound.
How does someone with a background in geophysics end up as an inbound ambassador for one of the world's largest HubSpot VAR agencies? You will learn how in Episode 009 of Inbound Agency Journey!
Listen as Eric pulls back the curtain and shares several key processes that are critical to servicing their clients. He also shares a brand new product they're launching this quarter to help sales teams close all the leads that inbound is generating.
Above just marketing your agency, you should be thinking of fun and creative ways to make it happen. That is just what Chris Handy from Thinkhandy is going and he shares some of his strategy this week on Inbound Agency Journey.
Josh pulls back the curtain on how he and his team approach inbound selling from an agency perspective. A cool takeaway from this interview was just how well phone calls are working in Josh's sales process. Check it out, you're going to love it!
In Episode 005, Robb Bailey from PageLadder shares how you can transform your agency from a custom project shop into a scalable business built on a repeatable system.
In Episode 004, we're joined by Tom Schwab from Inbound for eCommerce. Tom is an amazing example of the power of inbound marketing. My favorite quote that Tom shared in this interview was "the harder you work, the faster you see it!" He backs that up with his actions.
So excited to share Episode 003 of Inbound Agency Journey with Josh Ames from SparkReaction. Josh and the team at SparkReaction have an awesome story to share.
Not long ago, SparkReaction was a side gig for Josh. It wasn't until about a year ago that they were able to build the agency to a point where it could sustain Josh and Brian Wajda full-time.
In this episode of Inbound Agency Journey, Gray MacKenzie interviews John Bonini, Marketing Director at IMPACT. Listen and learn how John delivered crazy results that grew leads at Impact by over 500% in 24 months!!
In Episode 001 of Inbound Agency Journey Gray interviews George B. Thomas from The Sales Lion. George opens up and shares how he got involved with inbound marketing and agency life. This episode is packed full of tip and takeaways that will help you run a better agency!
In Episode 000 of Inbound Agency Journey, Gray MacKenzie, co-founder of GuavaBox an inbound marketing and HubSpot COS web design agency in Pittsburgh, PA. Gray shares how GuavaBox grew as an agency and some tools he enjoys using on a daily basis.