Building Beast Brands with Authentic Rob G: Recent Episodes
Robert Genovesi
Welcome to the Building Beast Brands podcast with Authentic Rob G. A Beast Brand is a business that stays true to itself by amplifying its story and unique offering in a cohesive way which attracts their ideal customer and creates raving fans.
Danielle Hughes is a writer and content creator helping people find their "Personality Brand". Her company, More Than Words marketing focuses on working with people to find their brand's true voice, essential to building a strong brand.
I’m back after a short time away! But a lot as happened so play it now to find out what I've been up to!
Many times the client will attempt to lead the process and if you relinquish control it won't be long before the project goes off the rails. It's YOUR process and they don't know how it's supposed to go. Don't fall into this trap. Here's how.
The 23-year partnership between these two mega-brands illustrates that the power of branding can help a business endure, even through negative situations.
Lowering your price does not always mean you win, even if you get the project. In this episode we'll talk about getting your price AND earning the client's respect and confidence.
Office supplies giant Staples has recently re-branded in attempt to stay relevant in a quickly changing business landscape. This episode discusses what they did and their potential for future success. Did they beast it, or did they blow it?
A potential client said to me, "I just want my website to be informational. I'm not selling anything." Really? Who has a business that isn't selling anything? If your website isn't selling, why even bother? Here's why.
Are you building a business while working a job? Are you going down two roads at the same time? This episode is for you.
Part of a strong brand is the reputation that accompanies it. What people see about your brand online can be controlled.
Peoples opinions should never factor in to evaluating a business idea or creative design. Learn more about it today.
Owning a business is a very valuable asset. One of the greatest ways to multiply that value is to tack on strategic personal branding. The incredible impact is explained here.
Most small businesses think they don't need branding. Here's exactly why you do and how it will raise the level of your business.
The most important thing about a successful tagline is something you most likely never thought of. In this episode we'll talk about what that is.
Your business is no longer simply fighting for awareness. Now you must change your mindset to think, "How do I get people's attention? ".
Any point along the customer journey that is not frictionless could result in a lost sale. Always strive to remove those bumps to make the path as smooth as possible. A smooth path leads to increased sales.
Being consistent with your brand across all marketing channels leads to a positive customer experience.
Since the only thing that stays the same is change, being adaptable is a critical skill needed in order to win.
Now, more than ever, it is vital to build your brand. Being the face of your brand can be your greatest asset. It may make you nervous but here's why it's worth it.
So many brands fail in trying to be something they’re not. Being yourself is the easiest and best way to amplify your brand's uniqueness.
Resumes are being replaced by personal branding. Here's why your brand will be the currency of the future.
Some business names weaken the brand. Some will help make it stronger. Today we discuss the difference.
Most of what you hear is about building a great brand. This episode is about to how to protect that brand once you’ve built it so that you don’t lose it.
The most successful entrepreneurs will tell you that YOU need to learn how to do it all before you can pay somebody to do what you don’t want to do.
Thinking you need a new logo or website is most likely a symptom of a larger problem. Listen to see what this means to your business.
Design is so critical to branding that even the greatest business leaders won't neglect it. We'll break it down today.
One critical part of ensuring branding success is your commitment to continually living your brand on a daily basis.
Think you know what a logo is supposed to do? You might be surprised at the real answer. Listen in to find out.
Customers are buying from you. But you want a REFERRAL MACHINE. Here's how the experience will get you there.
Your business isn’t all about simply getting MORE customers. It’s all about getting more of the RIGHT customers. Here’s how to do it.
Are you freelancing? Are you doing something "on the side"? If you want to turn your side hustle into a full hustle, stop calling it that. Here's why.
If you could have only one trait to win, make it confidence because it's the one thing you need to develop all the others.
In order to find out what makes a great brand, we’ll talk about how a great brand slowly killed itself.
If you are saying something that only sounds good, you have a gimmick not a brand, and you are short circuiting your business.
If there is one thing I would challenge you to do in 2019, it would be to shove fear aside and be the real brand you are.
The one thing you are doing that is hurting your business. And the one thing you have that NO other business has.
If you don’t have a full blown plan to raise your game in 2019, here are three tips to help you build your brand.
This coming year, don’t make a resolution. Make a revolution and level up your business. Here is how you’re going to do it.
Some businesses think that having an attitude in their messaging will turn people off. They’re right. But here is why this is a very good thing.
Sometimes businesses wonder why they should even bother branding. Here are the reasons why you want to level up your business with branding.
What is "Voice" and how do you use it in your branding? It's crucial, and here's how you do it.
Want a great way to create an endless flow of customers? Take this one tip and you’ll see how it's done.
Show up consistently day after day after day and make no apologies for who you are. That's the branding commitment.
Business owners sometimes feel they don’t have control over the success of their business. Branding can give you some control.
Having an effective website doesn’t mean just putting everything about your company up on the Internet. There should be an intention and purpose in how it is set up and designed.
Naming your brand can be tricky but when done properly will be one of the most critical parts of branding.
A logo is part of a brand. Get a better understanding on how a logo can actually hurt your business.
Studies show that making some people angry attracts others to your side and is more profitable than playing it safe.
How creating a perception out of nothing can boost your business to a whole new level. Today we talk about a real life example of this.
Setting rates on how much to charge clients can be tricky. Here are some guidelines to help you decide.
One of the key ways to be a top authority in your field is to effectively listen to your clients concerns.
One of the keys to higher profitability and a successful finish lies in setting expectations upfront.
Getting distracted in business is a fast track to failure. Today we will talk about how to stay laser focused.
How can you attain more profitability within your brand? The answer is create brands within your brand.
Being all things to all people is a recipe for business failure. Become an expert in your field if you really want to have a winning brand.
Winning brands establish upfront who they are in order to attract the right customers. They also state who they are not.
Have you discovered your life’s purpose yet? You can, and here’s some insight to guide you.
The first thing you must do is define your audience. Who is it you want to speak to? Today we will talk about how to do that.
Looking to get the most effective branding ever? Today we’ll talk about how to do that.
Want to have a smooth relationship with a client with no awkwardness or surprises? Today we’ll talk about how to make that happen.
Ever have awkward client situations? We all have. Today I’ll talk about how I handled a few.
Do you have the will to win? You also need to have the will to prepare. Today we will discuss more about what this means.
What does it really mean to have a well-thought-out brand? It could be the difference between keeping customers and losing customers. Today we’ll discuss how this path works.
Do you have everything it takes to win? Probably not. But today we’ll talk about how you can change all that
The little things you think no one will ever notice are exactly the things you need to pay attention to.
Do you think you need a lot of different skills in order to be competitive? Today we’ll talk about why you don’t.
Do you have something you’re pursuing outside of your 9-5 job? Today we’ll talk about how to make it completely fulfilling.
Have you ever been confused about a topic that you thought you knew? Today we’ll talk about filling in the gaps in your knowledge.
Today were going to be talking about how to gain expertise rapidly by leveraging technology.
Sometimes we fall into the trap of comparing ourselves to others. Today we’ll talk about how to avoid that in order to hit your goals
Our days can get away from us without being very productive. Today we'll talk about how to change that.
Are you having trouble focusing your energy to be productive? Today we talk about how to focus.
Getting good at anything requires a consistent effort on a daily basis. Here's how to leverage your routines.
Most people are thinking only about today, trying to impress others but the only thing that matters is how much you've achieved 20, 30, 40 years down the road.
Finding out what's stopping you from doing the thing in life that you really want to do.