The Social Hotelier: Recent Episodes

Sam-Erik Ruttmann

A podcast that inspires hoteliers to create meaningful and memorable experiences for their customers, in pursuit of their passion.I share my views and experiences relating to hospitality, tech trends and also relating to humanity. I am sitting down with world-class speakers, leading industry suppliers, top performing hoteliers, sharing about their inspiration, lessons they learned and how to make an impact.

Can technology make hospitality feel more human?That’s the question at the center of this conversation with Jessie Fischer, Founder of GuestOS.

Growing up in a family-owned hotel business at the gateway to Yosemite National Park, Jessie learned early that great hospitality isn’t about technology, amenities, or luxury. It’s about helping people navigate unfamiliar places, solving problems when things go wrong, and creating moments that guests remember long after they’ve returned home.

Today, she’s applying those lessons to build GuestOS, an AI-powered communication platform helping hotels, destinations, tourism organizations, and visitor attractions provide better information, faster responses, and more personalized experiences.

But this episode goes far beyond artificial intelligence.

We explore what happens when hospitality extends beyond hotel walls, why guest experience increasingly depends on destination-wide communication, how travel is changing in the era of instant information, and why the most successful hospitality businesses of the future may be the ones that use technology to create more human connection, not less.

“The best technology gives us more time to spend with each other.”

Whether you’re a hotel leader, entrepreneur, tourism professional, startup founder, investor, or simply curious about the future of travel, this conversation offers a fresh perspective on where hospitality is headed next.

What You’ll Learn✅ Why growing up in Yosemite shaped Jessie’s hospitality philosophy

✅ The hidden communication challenges most hotels still struggle with

✅ How AI can improve guest experience without replacing people

✅ Why destination experience is becoming more important than hotel amenities

✅ The future of hospitality during FIFA, the Olympics, and major global events

✅ Lessons from wildfires, road closures, and crisis communication

✅ What travelers actually remember from a great trip

✅ Why simplicity may be hospitality’s biggest competitive advantage

✅ How technology can help hotels focus more on people

✅ The future role of front desks, guest services, and human interaction

Connect with Jessie Fischer🔗 LinkedIn: https://www.linkedin.com/in/jessiefischer/

🌐 GuestOS: https://guestos.ai

The Truth About Success in the Hospitality IndustryLearn real hospitality leadership lessons from Christian Grage, Managing Director, DER Touristik Hotels & Resorts.

Gain practical advice on navigating hotel management challenges.

What does it really take to build a 42-year global hospitality career—from the kitchen apron to the boardroom? In this episode of The Social Hotelier, Sam-Erik Ruttmann sits down with hospitality veteran, author, and global business leader Christian Grage, Managing Director DER Touristik Hotels & Resorts, whose career has spanned Asia, Africa, Europe, and the Middle East. Together, they explore leadership, international hotel management, cultural intelligence, career growth, hospitality trends, AI in hospitality, sustainable travel, and the human side of global leadership.

“Your image never travels with you—you start again wherever you go.”

This is an honest conversation about resilience, purpose, people, and why the future of hospitality may depend more on human connection than technology. If you are looking to advance your career in the hotel industry, this discussion provides a candid look at the decision-making processes required at the executive level.

We cover what it takes to maintain operational quality and how to approach problem-solving when managing diverse resort portfolios.

Subscribe for weekly hospitality leadership breakdowns, and comment below with which hotel management topic you want us to cover next.

From Michelin-rated Kitchens to CEO Mindset: The Truth About Hospitality LeadershipWhat does true excellence in luxury hospitality really look like behind the scenes? In this episode of the Social Hotelier Podcast, Sam Erik Ruttmann sits down with Chef Franck Desplechin to explore the realities of leadership, culture, and transformation in high-performance hospitality environments.

From Michelin-star kitchens and global luxury resorts to building his own consultancy, Franck shares powerful insights on leadership development, operational excellence, mentorship, and entrepreneurship—including why culture, not strategy, defines success, and how today’s leaders can build teams that truly deliver world-class guest experiences. Franck Desplechin is a seasoned hospitality leader, former Executive Chef, and Director of Food & Beverage with over 25 years of global experience in luxury hotels and resorts.

“Excellence has to become personal… without waiting for someone to tell you what to do.”

He is the founder of Incrementum, a consultancy focused on leadership development, coaching, and operational transformation in hospitality. Franck is also the author of Relentless Growth, where he distills decades of experience into a framework for personal and professional excellence. Known for his focus on culture, mentorship, and sustainable leadership, he works with organizations worldwide to elevate performance and redefine modern hospitality leadership.

✅Social and website placeholders

✅Guest LinkedIn: https://www.linkedin.com/in/franck-desplechin/

📺Guest Website: https://www.cheffranck.com/

✅Host Social Media: https://www.linkedin.com/in/sam-erik/

🎙️Podcast Website: https://podcast.show/the_social_hotelier_show/

✍🏻Newsletter / Substack: https://substack.com/@samerikruttmann

Sponsorship Inquiries: https://b8bhospitality.com/contact-us/

✅If you’re serious about building high-performing teams and redefining excellence in hospitality, this episode is a must-watch.
👉 Subscribe for more conversations with industry leaders
👉 Comment your biggest takeaway or leadership insight below
👉 Share this episode with colleagues and professionals in hospitality

How might culture be quietly shaping—and limiting—your leadership? Tanja Saarinen Chávez shares global stories revealing how Cultural Intelligence (CQ) transforms communication, guest experience, and leadership in an increasingly connected world.

From Sauna Ritual to Design Philosophy: A Finnish Architect’s Approach

What if the future of hospitality, wellness, and architecture lies not in adding more—but in building less, feeling more, and reconnecting deeply with ourselves?

In this thought-provoking conversation, architect Mikko Jakonen from Studio Puisto Architects joins Sam-Erik Ruttmann to explore the intersection of sustainable design, Finnish sauna culture, meditation, and human-centered hospitality.

From designing immersive nature-based experiences to redefining luxury through silence, materiality, and emotional connection, this episode reveals how the most powerful spaces are not just seen—but deeply felt. Mikko Jakonen is a founding partner of @studiopuisto3459 , a Finland-based architecture firm known for redefining sustainable hospitality and nature-integrated design.

With over a decade of experience, he specializes in creating human-centric, environmentally conscious spaces that combine architecture, wellness, and emotional experience. His work spans international hospitality projects, with a focus on sauna design, sensory environments, and holistic wellbeing. Alongside architecture, Mikko has practiced meditation for over 15 years, deeply influencing his design philosophy.

Mikko can be reached on mikko@studiopuisto.fi

Guest LinkedIn: https://www.linkedin.com/in/mikko-jakonen-5063431a/

Guest Website: https://studiopuisto.fi/
Guest Social Media https://www.instagram.com/studiopuisto?igsh=MWhqdmwzdmtvdGR3eg==

If you enjoyed this conversation, subscribe for more insights on leadership, hospitality, and global trends shaping the future of business and travel.
💬 Share your thoughts in the comments: Have you experienced a truly transformative wellness space?
🔁 Don’t forget to like and share this episode with your network.

Is the West really leading the global AI race—or are we missing the bigger picture? In this episode, AI strategist Jayanth N Kolla returns for his sixth appearance to unpack the rapidly shifting balance of power between China and the West in artificial intelligence, and what it means for the hospitality industry, business leaders, and global innovation. From computer vision and robotics to hyper-personalization and enterprise AI, this conversation dives deep into how Chinese ecosystems are scaling faster—and why Western leaders must rethink their AI strategies now to stay competitive.

Sober Travel Trends 2026: Why hotels must rethink Alcohol in guest experience.This episode features Teresa Bergen, a travel writer and expert on sober travel, discussing how hospitality can better include non-drinkers, the rise of alcohol-free experiences, and innovative strategies for hotels to cater to sober guests without sacrificing revenue. We explore the emerging concept of sober travel and its implications for the hospitality sector in 2026. This discussion highlights crucial hotel trends and the growing demand for alcohol-free guest experiences. Join us to understand how hotels can adapt to these shifts to promote mindful travel and enhance overall wellness tourism.

The Truth About Being a Travel Influencer in 2026. TSHS-156Join us as we explore the journey of Kia Finska, @kiafinska, a Finnish travel and social media creator, who transitioned from cybersecurity to building a global travel brand. Discover her insights on authentic travel experiences, influencing through social media, and creating meaningful cultural connections.

As Kia shared through her journeys:
“It’s always about the people. The conversations. The moments you don’t plan.”

She was chosen as the Travel Influencer of the Year 2025 (2025)

Kia Finska can be reached on Instagram, TikTok, and YouTube. @kiafinska,

The Future of Vacation Ownership | Derek DeSalvia on Industry Evolution.In this episode, Derek DeSalvia, EVP and Chief Customer Officer at Hilton Grand Vacations, shares insights on the evolution of vacation ownership, industry trends, guest experience, and leadership in hospitality.

“Hosting major events adds value and appeal”

Discover how the industry is transforming to meet modern traveler expectations and the importance of service excellence.

⏳Luxury hospitality is often associated with beautiful hotels, elegant design, and flawless experiences.
But behind every memorable stay is something far more important: people, culture, and leadership that shows up every single day.

In this conversation, Sean McCarron, General Manager of Conrad Orlando at Evermore, shares insights from more than 25 years in luxury hospitality — from Ritz-Carlton and Four Seasons to Waldorf Astoria and Hilton — and explains why true service excellence begins with visibility, trust, attention to detail, and a people-first mindset.

So do not miss this opportunity to explore what leadership really looks like in luxury hotels, how service cultures are built, and why the human touch remains irreplaceable in a rapidly changing world. 😉

👀 Sean reminds us that hospitality is, at its core, a human business — where culture, connection, and confidence shape every guest experience.

🔥 Here are some key takeaways from our conversation:
✅ Great leadership starts with being visible and practicing management by walking around
✅ Service excellence is built through culture, consistency, and attention to detail
✅ Strong hotel teams need support, development, and trust — not micromanagement
✅ Work-life balance is now essential for sustaining passion and performance
✅ AI can streamline processes, but it can never replace human connection in luxury hospitality
✅ The next generation of leaders must balance technology with emotional intelligence
✅ Hotels must keep evolving to stay relevant, just like the best brands in any industry

🌟This is more than a podcast. It is a thoughtful reflection on what it really takes to lead in hospitality today — with heart, discipline, and a commitment to creating meaningful experiences for both guests and teams.
Buckle up for an insightful discussion filled with leadership lessons, career reflections, operational wisdom, and honest perspectives on the future of the hotel industry.

😉As a surprise and a bonus, stay for the Off the Mic segment where Sean shares his deep connection to Finland, his love for Finnish food traditions, and what makes a truly great sauna experience.

Why Qualified Candidates Don’t Get Interviews: What Recruiters Really Look for in a Resume

Why do so many qualified candidates get overlooked before they ever reach the interview stage?
In this episode, former recruiter Megan Applegate explains how recruiters scan resumes in seconds, what recruiters really look for in a resume, and how the ATS system affects your chances.

You will learn how to avoid common resume mistakes, position yourself strategically, and improve your odds of getting more interviews.

Main Topics Covered:

The truth about resumes and rejection myths
How ATS systems filter and parse applications
The critical first six seconds of resume scanning
How to craft a resume that sells your value, not just lists your history
The TAP Protocol: A systematic approach to job searching and talent acquisition
Common invisible mistakes that block strong candidates
Shifting from describing experience to positioning value
Strategies to study and match job descriptions
Importance of a targeted, concise resume format
How to leverage your LinkedIn profile and professional branding

She Couldn’t Use a Smartphone. Her Son Changed That for Tens and ThousandsIn this episode of The Social Hotelier, Sam-Erik Ruttmann sits down with Matt Smith, founder of Speak2, to discuss one of the most overlooked challenges in our digital world — technology exclusion among older generations.

Matt shares the personal story that inspired Speak2: watching his mother become increasingly isolated as communication shifted to smartphones and text messages she couldn’t easily use due to macular degeneration. That experience led him to build a voice-driven platform designed to keep older adults connected, dignified, and included.

Together, Sam-Erik and Matt cover:

•What digital exclusion really looks like in everyday families

•Why simplicity and empathy must drive technology design

•How hospitality can lead the way in inclusive tech adoption

•The real human cost of leaving older guests and team members behind

•What Speak2 is doing to bridge the gap

This is more than a technology conversation. It is about dignity, inclusion, and what it truly means to connect people.

Have you seen someone you love struggle to keep up with technology? Share your story in the comments.

Elizabeth Mullins on Building Hotels That Change Lives

⏳Most people think hospitality is about rooms, service, and luxury standards. But in reality, the industry is fundamentally about how we make people feel — and how we create connection in an increasingly disconnected world. In this conversation, seasoned hotelier Elizabeth Mullins — President of Evermore Orlando Resort — shares her remarkable journey from Ritz-Carlton to Disney, and now leading one of the most ambitious new resort concepts built entirely around togetherness.

We explore why hospitality may be entering a new era — one where emotional connection, culture, and what she calls “relational wellness” redefine what luxury truly means. So do not miss this opportunity to rethink leadership, guest experience, and the real purpose of hospitality in today’s world. 😉

👀 What if hotels are not just service providers — but places that can actively reduce loneliness and reconnect people?

🔥 Here are some key takeaways from our conversation:

✅ Hospitality is ultimately in the memory-making business, not just service delivery

✅ Culture is the foundation of high-performing teams — and it must be intentional and measurable

✅ True leadership starts with designing experiences, not managing operations

✅ “Relational wellness” is about intentionally creating environments for human connection

✅ Luxury is shifting from material excellence to emotional resonance and soul

✅ Technology (AI) will reshape hospitality — but human connection will become even more valuable

✅ The future of travel is less about escape — and more about togetherness

🌟This is more than a podcast. It’s a deep dive into the future of hospitality — where leadership, culture, and human connection take center stage. Buckle up for a thoughtful and inspiring discussion filled with real-world insights, leadership lessons, and a bold vision for where our industry is heading.

Antarctica, Climate & Leadership — Why the Poles Matter More Than Ever with Robyn WoodheadJoin for an insightful discussion with Robyn Woodhead, a pioneer in responsible Antarctic tourism and environmental advocacy. Robyn shares her experiences exploring the polar regions, the importance of international cooperation in preserving these fragile ecosystems, and her vision for future polar research and governance.

Main Topics Covered:

Robin’s personal journey and passion for the polar regions
The role of Antarctica and Arctic in climate change regulation
How sustainable tourism can promote conservation and awareness
The governance models of the Antarctic Treaty and Arctic Council
International collaboration and the upcoming Polar Year 2032-33
Challenges to scientific cooperation amid geopolitical tensions
Leadership lessons from operating in one of Earth’s harshest environments
The human side of polar expeditions: moments of humility and gratitude

Chapter

00:00 Introduction to Robyn Woodhead and her background in Antarctic tourism

00:29The allure of polar extremes and Robyn’s early expeditions

01:14 Why the polar regions are vital for studying climate change

02:53 The scale of tourist and scientific visits to Antarctica

04:07 The significance of polar regions in regulating global climate and sea levels

05:57 Why political leaders should prioritize polar preservation

06:49 Governance structures of Antarctica vs. Arctic regions

08:02 Lessons from the Antarctic Treaty for global cooperation

09:33 The upcoming Polar Year 2032-33 and its scientific objectives

11:14 Educating future leaders about polar science and climate change

13:55 Fragility of scientific collaboration amid geopolitical shifts

14:57 The environmental impacts of resource exploration in the Arctic

16:29 The future of governance for polar regions and global commons

18:20 Robin’s transition from operator to advocate and her strategic focus

19:48 Her personal insights on leadership and making a meaningful impact

22:12 Handling logistics and guest experiences in extreme environments

24:21 Robin’s reflections on connecting with guests and public perception

25:54 Humble personal habits and moments of gratitude in Antarctica

27:21 The music Robin listens to in ice caves and her personal passions

28:14 How close friends would describe Robyn outside of her adventurous persona

29:32 Leadership evolution for women in extreme environments

31:35 Common myths about Antarctica and funny misconceptions

32:33 Memorable moments on expeditions: humility and nature’s power

33:55Closing thoughts and upcoming episodes

Technology Won’t Save Your Hotel (Here’s What Will) – A Conversation with Dr. Meng-Mei (Maggie) ChenI

In this episode of The Social Hotelier Show, Dr. Meng-Mei (Maggie) Chen, with Faculty in Marketing, at EHLＨospitality Business School, Lausanne, Switzerland, challenges the industry’s obsession with technology and cost-cutting, and makes a bold case for something far more powerful: relational energy.

As competition from Airbnb, delivery platforms, and other industries intensifies, the real differentiator isn’t automation; it’s the human experience. Maggie introduces the concept of Hospitality Vibes and explains why hotels must stop selling rooms and start curating communities.

If you care about long-term relevance, talent retention, and building magnetic brands — this conversation will shift your thinking.

Chapters

00:00 The Future of Hospitality: Human Energy vs. Technology

04:39 Identifying Industry Challenges: Short-Term Rentals, Delivery Services, and Talent Shortage

09:28 Relational Energy: The Key to Guest Experience

14:05 Creating Themed Experiences: Niche Markets and Community Building

18:48 Talent Drain in Hospitality: Attracting and Retaining Employees

23:38 Emerging Trends: AI, Experience Economy, and Mixed-Use Developments

🎯 Key Takeaways

Relational energy is measurable
Guests feel it immediately. Body language, atmosphere, and repeat visitation reflect it long before it appears on a P&L.
Hotels must move beyond transactions
A bed and breakfast are no longer enough. The future lies in curated, human-centered experiences that short-term rentals cannot replicate.
Niche beats mass appeal
Stop trying to please everyone. Themed programming (Lego meetups, book communities, creative workshops) builds loyal tribes and stabilizes occupancy.
Community reduces seasonality
Passion-driven guests travel year-round. When you anchor around shared interests, you gain pricing confidence and revenue stability.
Talent retention requires status elevation
Employees must evolve from “service providers” to hosts and passion leaders. Recognition must be specific, personal, and visible.
Technology is not the savior
AI is a tool, not a strategy. Human differentiation is the competitive edge.
Mixed-use without narrative fails
Adding co-working or long-stay units isn’t innovation unless the value proposition is redefined.
Leadership must shift its mindset
Not everything important is measurable. Culture, recognition, and emotional connection drive long-term performance.

This episode is a strategic wake-up call for hotel owners, developers, and executives who want to build relevance in a fragmented market.

If you believe hospitality is ultimately about people — not platforms — this conversation is essential listening.

🔔 Subscribe for more conversations shaping the future of hospitality.
💬 Share your thoughts in the comments: What tribe could your hotel curate?

I personally review all guest applications through PodMatch.
If you would like to be considered for an episode, please message me directly via:

https://www.joinpodmatch.com/thesocialhotelier

The Future of Luxury Hotels: Why Lifestyle Ecosystems Will Replace Traditional HospitalityIs traditional luxury hospitality losing relevance?In this episode of The Social Hotelier Show, I sit down with global hospitality visionary Claude Attala to explore why lifestyle ecosystems are replacing the traditional hotel model.

From ultra-luxury resorts in Saudi Arabia to immersive vineyard destinations in Europe, we unpack the future of luxury hotels, where wellness, branded residences, cultural programming, gastronomy, retail, and technology come together in a seamless ecosystem.

This is not about bigger lobbies or more marble.

This is about the evolution of luxury hospitality, boutique hotel development, hotel investment strategy, wellness-driven travel, and purpose-led hospitality models.

We discuss:

The shift from opulence to authenticity in luxury travel
Why hybrid hotel models outperform traditional structures
The rise of wellness hotels, performance recovery labs & integrated health concepts
Why intelligent investors are backing purpose-driven hospitality projects
What the Hotel of 2040 will look like

If you are a hotel owner, developer, investor, operator, architect, or hospitality leader, this conversation will challenge how you think about the future of luxury hotels.

Luxury is no longer about display.
It’s about meaning, culture, and connection.

Luxury hospitality is being redefined, and many leaders are still playing by yesterday’s rules.

On The Social Hotelier Show, I explore the ideas shaping the next era of our industry: integrated lifestyle ecosystems, purpose-driven investment, intelligent wellness concepts, and leadership models that move beyond transactional hospitality.

This is not another surface-level industry conversation.

It’s a platform for bold thinkers, hotel owners, developers, architects, investors, and operators who are building what comes next.

If you believe hospitality must evolve — not incrementally, but fundamentally, I invite you to join the dialogue.

I personally review all guest applications through PodMatch.
If you would like to be considered for an episode, please message me directly via:

https://www.joinpodmatch.com/thesocialhotelier

Let’s shape the future of hospitality, thoughtfully, strategically, and with intention.

Hotel Investment in Europe Is Shifting, What Smart Developers Must Know Now

In this episode, Sam-Erik Ruttmann sits down with Henri Hakala, founder of Gokstad Advisory, to discuss the dynamic landscape of hotel investing across Europe and the Nordics.

They provide crucial insights for hotel investors, focusing on how value is created and lost in hospitality projects.

How developers can structure smarter capital stacks today

The conversation also covers capital markets and finance, offering a data-driven perspective on hotel development.

What happens when a Helsinki consultant trades boardrooms for lakeside cabins in North Karelia?

In this episode, Sam-Erik meets Tiina Kujamäki, the entrepreneur behind Koli Free Time Resort, to discuss building hospitality inone of Finland’s most iconic landscapes — and why serenity, cooperation, andbold vision are shaping the future of tourism in Koli.

koli #ukkokoli #northkarelia

email: koli@kolifreetime.fi

website: https://kolifreetime.fi/

Hotels That Master Storytelling Make More Money—Here’s Why with John Elbing.

Most hotels are telling the wrong story, focusing on features, perfection, and efficiency rather than the lived experiences of guests and staff.

In this conversation, storytelling strategist John Elbing reveals how great hospitality brands are built from the outside in, not the inside out, and why the most powerful brand stories are created by employees, not marketing teams.

Key Takeaway Moments

Storytelling starts with employees, not marketing If a housekeeper can’t explain what the hotel stands for, the story isn’t alive. Culture is the first channel of communication.
Memorable beats perfect. Guests don’t remember consistency — they remember moments. A single “red telephone” moment can outweigh a flawless stay.
Stop appealing to everyone. Hotels that try to please all guests become invisible. The strongest brands choose a niche and build raving fans.
Sustainability must be felt, not claimed. When sustainability is real, guests sense it without being told. Generic green messaging destroys credibility.
Leadership is where storytelling lives or dies. When leaders use story as a daily tool — not a campaign — employees gain autonomy, and guests feel it instantly.
Arrival and departure define memory. The first and last five minutes of a stay shape the entire perception of the hotel.
Technology should remove friction, not humanity. Automation works only when it enhances the experience, not when it replaces it.

podmatch

🌟🎙️Want to be a guest on The Social Hotelier? Send Sam-Erik Ruttmann a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/samerik

Luxury Is Not Service — It’s Performance (And Most Hotels Get It Wrong)What if luxury hospitality isn’t about standards, scripts, or smiles — but about presence, timing, and emotional intelligence?
In this episode of The Social Hotelier, Sam-Erik Ruttmann explores luxury service as a live performance, where every micro-moment shapes how a guest feels long after check-out. Joined by strategist and working actor Kyle Merrick, @AnarchyMarketingCoach, this conversation reveals why the best hotel teams don’t follow scripts — they read the room, listen like actors, and respond in real time.

Timing is everything in creating a positive guest experience

You’ll learn:
• Why guests feel luxury before they can describe it
• How the first 10 seconds of arrival define the entire stay
• What hotel staff must observe (but are never trained to notice)
• How to recover when you miss the moment — without making it awkward
• Why true luxury is emotional containment, not over-service
If you work in a hotel — or plan to — this episode will change how you show up on your next shift.
Because luxury isn’t delivered. It’s performed.
▶️ Watch. Listen. Then work differently.

podmatch

Want to be a guest on The Social Hotelier? Send Sam-Erik Ruttmann a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/samerik

What if a hotel stay could actively improve how guests sleep, move, recover, and live?

In this episode of The Social Hotelier, Sam-Erik Ruttmann sits down with Mark Dardan, CEO of Modern Hospitality, to unpack the thinking behind Olympia Resort Abu Dhabi—a new hospitality brand built at the intersection of performance science, wellbeing, and lifestyle design.

This conversation goes beyond wellness as an amenity. It explores how post-COVID guest expectations, longevity, and purposeful living are reshaping what hospitality brands must deliver to stay relevant. From high-performance athletes to everyday travelers, Olympia challenges traditional luxury narratives and introduces a repeat-driven, health-focused guest experience model.

If you are developing, operating, or investing in future-facing hospitality concepts, this episode offers strategic insight into where guest experience is heading next.

Key Takeaways for Hospitality Leaders

Guest experience is shifting from indulgence to performance, recovery, and longevity.
Post-COVID travelers prioritize health, sleep, and meaningful experiences over material luxury.
High-performance hospitality can be designed for both elite athletes and everyday guests.
Sleep quality is emerging as a core product, not a background feature
Recovery tools used by athletes create value for mainstream leisure travelers
Lifestyle-led resorts drive repeat visitation through purpose, not novelty
New hotel brands must operate in “white spaces” where legacy luxury brands cannot move fast
Future success will be measured by positive impact on guests’ lives, not just satisfaction scores
Culture and staff passion are critical to delivering a credible lifestyle brand
Hospitality is evolving from a place to stay into a catalyst for personal growth

🎙️Want to be a guest on The Social Hotelier? Send Sam-Erik Ruttmann a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/samerik

Has luxury hospitality design lost its soul? In this explosive episode of The Social Hotelier Podcast, Sam-Erik Ruttmann sits down with Javier Rodriguez, Chief Creative Officer at Experiential Hospitality, to uncover why the industry is stuck chasing Instagram aesthetics instead of creating authentic guest experiences.

Javier reveals how regenerative tourism and sustainable hotels can transform the future of luxury hospitality—and why most brands are failing at true hospitality innovation. From hotel architecture that embraces nature to eco-friendly resorts that regenerate ecosystems, this conversation is a blueprint for the future of hospitality.

🔥 What you’ll learn:

Why aesthetics aren’t enough—how to design unforgettable hospitality experiences.
The real difference between sustainability in hospitality and regeneration.
How to future-proof hotel development for a world that changes overnight.
Why chasing certifications might distract from real impact.
The radical shift from SOPs to SOEs (Standard Operating Experiences).

In this episode, I speak with Maiju Koskela, interior architect and spatial designer with ⁨@studiopuistoarchitects⁩ Studio Puisto Architect,s about the profound impact of design on human emotions and experiences.

We explore how elements like light, shadow, and materials shape the atmosphere of spaces, and how these factors influence human behavior and consciousness.

Maiju shares her journey into spatial design, her design philosophy, and the importance of collaboration with architects.

The discussion highlights the evolving nature of spatial design and the timeless elements that continue to resonate with human emotions. Here are a few Takeaways from the interesting conversation –

Maiju emphasizes the importance of emotional experience in design.

– Light, shadow, and materials are key elements in shaping space.

– Design should communicate emotions without words.

– The interaction of people with space is crucial for its vitality.

– Materials can evoke feelings and tell stories in design.

– Collaboration with architects is essential for maintaining emotional essence.

– Sensory calm in spaces is increasingly important in modern design.

– Timeless elements like natural light and organic materials resonate deeply with people. – Designing for emotion involves creating intuitive environments.

– Spaces can influence human behavior and consciousness.

In this conversation, Vladislav Valicek discusses the future of hospitality, emphasizing the importance of storytelling over technology. He explores how cultural immersion and the hero’s journey shape guest experiences, the need for nurturing organizational culture, and the role of AI in enhancing hospitality. Valicek advocates for breaking down silos within organizations,

Human touch is the essence of hospitality

creating micro-moments for guests, and embracing change to prepare for the future of hospitality. He highlights the significance of human touch and connection in delivering meaningful experiences.

Mind Hacking for Hoteliers: The Psychology of Exceptional Guest ServiceIn this episode of The Social Hotelier Show, Sam-Erik Ruttmann sits down with Blair Dunkley, cognitive alignment expert and author of Ultimate Mind Hacking and The Phobia Freedom Formula. Together, they explore how hoteliers can rewire their thinking, manage stress, and connect more authentically with guests and teams — even in the most demanding moments.

From decoding digital body language to dealing with angry guests and supporting mental health in hospitality, Blair shares practical “mind models” that help professionals stay calm, aligned, and effective. Whether you’re a general manager or front-desk associate, this episode will reshape how you think, lead, and serve.

👉 Listen, learn, and lead with empathy.
👍 Like, comment, and subscribe to The Social Hotelier Show for more conversations that elevate hospitality leadership.
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Want to be a guest on The Social Hotelier? Send Sam-Erik Ruttmann a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/samerik

The Hotel Industry Is Getting It Wrong, Geoffrey Toffetti Reveals What Really Drives Profit

What if the secret to hotel success wasn’t found in flashy marketing or expensive renovations, but in the people at your front desk?

In this powerful conversation, Sam-Erik Ruttmann speaks with Geoffrey Toffetti, CEO of Frontline Performance Group (FPG), whose journey from valet to visionary redefines what leadership and resilience look like in hospitality.

Geoffrey shares raw insights on:
✅ Leading through crisis, and turning a 90% revenue loss into a cultural victory.
✅ Empowering frontline staff to double hotel revenue.
✅ Balancing hospitality, humanity, and technology without losing the soul of service.
✅ Building the next generation of humble, authentic leaders.

🎯 Whether you lead a boutique hotel or a global brand, this episode will challenge how you see your team, your technology, and your purpose.

👉 Liste now and discover how to turn your people into your greatest profit engine.

In this episode of The Social Hotelier Podcast, Sam-Erik Ruttmann sits down with Pablo Torres, founder of Torres Hospitality Consulting and a driving force behind the Global Revenue Forum Madrid, to explore the next frontier of hotel profitability.

Discover how hotels can unlock total revenue by looking beyond room sales — tapping into F&B innovation, upselling culture, AI-powered decision making, and zero-waste sustainability. Pablo shares practical strategies from working with hundreds of hotels in 30+ countries, revealing how leadership mindset, guest-centric culture, and technology can transform your bottom line.

Key takeaways:
✅ Why most hotels still overlook 50% of their revenue potential
✅ How to turn “order takers” into “profit makers” in F&B
✅ How AI can amplify — not replace — human intuition in revenue management
✅ Why sustainability is no longer just ethical but financially smart
✅ The rise of dynamic pricing across every hotel department

If you’re a GM, hotel owner, or revenue leader, this episode will help you move from firefighting to strategic innovation — and future-proof your hospitality business.

Building with Purpose: Portia Hart’s Vision for Sustainable Hospitality in the Caribbean What happens when hospitality becomes a force for good?

🌿 #HospitalityInnovation #ConsciousLeadership In this inspiring episode of The Social Hotelier Show, host Sam-Erik Ruttmann sits down with visionary hotelier Portia Hart, founder of Blue Apple Beach, The Green Apple Foundation, and Nuestra Cartagena. Together, they explore how conscious leadership, community empowerment, and cultural authenticity can redefine the future of luxury hospitality. Discover how Portia is transforming Colombia’s Caribbean coast through sustainable design, social impact, and a bold reimagining of what it means to “build with purpose.

” 👉 Learn how purpose and profit can coexist.

👉 Hear real stories from behind the scenes of ethical hotel development.

👉 Subscribe for more conversations on conscious leadership and hospitality innovation.

The AI Revolution in Hotel Marketing: Why Storytelling Beats Ad Spend

Can independent hotels truly compete with global brands in today’s AI-driven world?

In this episode of The Social Hotelier Show, host Sam-Erik Ruttmann speaks with marketing strategist Sarah Stahl (@MarketMoversLLC), the creative mind behind a boutique resort that achieved an extraordinary 93% direct booking rate — without OTAs or massive ad budgets.

Sarah shares the strategies that turned chaos into clarity, transforming a six-unit start-up into a 21-unit success story.

💡 You’ll learn:

• How AI is reshaping hotel discovery and visibility

• Why storytelling beats ad spend • How to build PR credibility that AI (and guests) trust

• The power of inclusivity in hospitality marketing

• How to blend data, emotion, and storytelling for real results

🎙 Hosted by Sam-Erik Ruttmann — global hotelier, conscious leader, and creator of The Social Hotelier Show.

He Beat Cancer And Built A Healing Retreat!How Barry Shimelfarb turned a life-changing diagnosis into a playbook for human-centered hospitality.In this episode, Barry Shimelfarb shares his transformative journey from a high-pressure career in Silicon Valley to creating healing retreats in Carmel by the Sea after facing advanced cancer. He discusses the power of resilience, the importance of community, and how personal experiences shape hospitality. Barry emphasizes the significance of creating moments of perfection for guests and the role of technology in enhancing human connection. He also reflects on the legacy he wishes to leave and the emerging trends in the hospitality industry.

If you’ve ever wondered what happens when the mics are still warm but the pressure is off, welcome to Off The Mic. 🎙️

It’s the companion show where I sit down with my guests after the main conversation, in a relaxed atmosphere, to explore the lighter side of life. From personal stories to quirky rituals, and those fun, unexpected questions—you’ll meet the person behind the professional.

Join me for the OFF THE MIC CONVERSATION WITH BARRY SHIMELFARB AND MANY MORE.

LINK TO OFF THE MIC: https://premiumpodcast.show/afterthemicunscriptedchat

LINKS TO BARRY’S PARTNERS IN CARMEL

https://www.saltysoulsanctuary.com/

https://www.moja.yoga/

https://www.refuge.com/

https://www.earthboundfarm.com/farm-stand/

https://www.maddogsandenglishmen.com/

https://www.montereytouringvehicles.com/

https://www.caracciolicellars.com/home/

https://www.scheidvineyards.com/Wines

https://auberginecarmel.com/

https://www.casanovacarmel.com/

https://www.parks.ca.gov/?page_id=571

LINKS TO BARRY’S WEBSITE AND SOCIAL MEDIA

Website

https://www.carmelretreats.com/

Regenerative Hotels: The Future of Hospitality

Forget “sustainable” — the next wave of hospitality is regenerative. Architect Francesco Allaix joins Sam-Erik Ruttmann to discuss how regenerative hotels restore landscapes, empower local communities, and create more meaningful guest experiences.

From rewilding valleys in Cyprus to Nordic timber architecture, you’ll hear how hotels can become engines of healing and resilience — for both people and planet.

🌿 What makes regenerative design different from sustainability?
🌿 How hotels can embrace community and culture
🌿 Why regenerative resorts attract tomorrow’s travelers

Subscribe for more insights from global hospitality leaders shaping the future.

😅

If you’ve ever wondered what happens when the mics are still warm but the pressure is off—welcome to Off The Mic. 🎙️

It’s the companion show where I sit down with my guests after the main conversation, in a relaxed atmosphere, to explore the lighter side of life. From personal stories to quirky rituals, and those fun, unexpected questions—you’ll meet the person behind the professional.

https://premiumpodcast.show/afterthemicunscriptedchat

Step inside the world of Armani Hotels Dubai & Milan, where Giorgio Armani’s vision of fashion and lifestyle hospitality came to life. In this exclusive interview, Marc Dardenne, the hotelier who worked directly with Armani, reveals behind-the-scenes stories about creating the world’s first Armani-branded hotels.

From designing luxury guest experiences without a front desk to Armani’s obsession with detail (yes, even the soap color!), this episode uncovers what it takes to bring a fashion icon’s DNA into the world of hotels.

💬 You’ll learn:

How Giorgio Armani redefined luxury hotel design
The challenges of blending fashion with hospitality operations
Stories from the opening of Armani Hotel Dubai in Burj Khalifa
Why Armani’s philosophy of simplicity, elegance, and humility still inspires hoteliers today

✨ Whether you’re passionate about luxury travel, hotel design, or fashion-led hospitality, this episode offers rare insights from the man who built it with Armani himself.

OFF THE MIC

🌟Unscripted: If you enjoyed this conversation, wait until you hear what happens Off The Mic – After the interview ends, the mic stays on. Hear candid, unfiltered conversations with Marc Dardenne, sharing anecdotes and revealing personal stories about Giorgio Armani, only available in the OFF THE MIC SHOW.

Hit that bell icon, because the best insights often happen Off The Mic.”

Subscribe for exclusive access to OFF THE MIC, which is the audience-supported companion show

https://premiumpodcast.show/afterthemicunscriptedchat

🚀 Dubai’s hospitality market is one of the fastest-growing and most competitive in the world. In this episode of The Social Hotelier Show, I sit down with Paul Williams, Founder & CEO of Spearhead Creativity, to uncover the secrets behind building powerful brands in the GCC.

With over 20 years of experience shaping iconic names like Accor, Cartier, Millennium Hotels & Dubai Tourism, Paul shares:
✅ How global brands can adapt to Dubai’s unique culture
✅ The role of AI and storytelling in future branding
✅ Why the mid-market segment is the biggest opportunity today
✅ Lessons on personal branding and legacy in the Middle East

Off the MicIf you’d like to go even deeper, beyond the projects and into the personalities, don’t miss Off the Mic, our companion show where guests reveal lighter moments and the person behind the professional. The link is in the description. Join us there. https://premiumpodcast.show/afterthemicunscriptedchat

Why Storytelling is essential in both filmmaking and hospitality.In this episode, I have a conversation with award-winning filmmaker Jaze Bordeaux about the art of storytelling in hospitality. Bordeaux shares his journey from finance to filmmaking, emphasizing the importance of crafting compelling narratives that resonate emotionally with audiences.

He discusses how hoteliers can create authentic guest experiences by anchoring their brand stories in emotional truths and relatable experiences.

The conversation explores the balance between authenticity and commercial polish, the significance of casting the right people in hospitality, and the importance of audience response over industry recognition. Bordeaux concludes with advice for hoteliers to commit to their unique stories, ensuring they connect with their guests on a deeper level.

This how Jaze feels about hotels:

…And I feel like with hotels, it’s incredible because it’s a space where there’s so many people coming through, there’s so many stories that are being told. Every hotel, even if it’s a franchise hotel, has something slightly distinct about it.

…And I feel as though if you can literally make that a character, like part of the crew, the, you know, the cast of employees that are there, it’s really easy, for example, for people to remember and talk about it. Here we are on this podcast.

Why Hospitality Skills Are Essential Beyond Hotels: Insights from Monika Moser

In this enlightening episode, we delve into the transformative power of hospitality skills beyond the hotel industry with Monika Moser, a seasoned expert in both hospitality and design.

Discover how Monika’s unique career journey—from leading global hotel operations to pioneering luxury design, demonstrates the universal value of hospitality skills.

Learn why industries like automotive and education are increasingly seeking the expertise of hospitality professionals to enhance client satisfaction and operational efficiency.

Tune in to explore how the principles of service, emotional intelligence, and teamwork can revolutionize any field.

🎙️ Welcome to The Social Hotelier Show with Sam-Erik Ruttmann – named one of the Top 20 Hotel Podcasts globally by FeedSpot!

🌟 In this exclusive conversation, Sam-Erik interviews Marc Dardenne, CEO of Modon Hospitality, on the evolving role of hospitality education, leadership transformation, and why rethinking hotel design, branding, and talent engagement is urgent in today’s changing world.

💡 Marc reflects on his return to Ecole Hôtelière de Lausanne as a guest lecturer — 43 years after graduating — and what he learned from engaging directly with the next generation of hospitality leaders.

🔍 What You’ll Discover:

✨ The future of hospitality leadership

✨ Why modern students need mentors more than manuals

✨ 24-hour check-ins, tech-driven guest journeys & facial recognition

✨ Why “Heart of House” design matters as much as the lobby

✨ The truth about SOPs, flexibility & employee expectations

✨ How to build hospitality brands from culture, not just checklists

🧠 About Marc Dardenne:

👔 CEO, Modon Hospitality – Abu Dhabi

🏨 Former COO at Accor Luxe Europe, Group COO Jumeirah, CEO Emaar Hospitality Group and Armani Hotels and Resorts

📚 Guest Lecturer at EHL (Lausanne)

💼 Connect: https://www.linkedin.com/in/marc-dardenne

Future of Food Tourism: 4 Bold Scenarios Welcome to The Social Hotelier Show with Sam-Erik Ruttmann! In this episode, we explore the ¨future of food tourism¨ with renowned futurist Dr. Ian Yeoman. From lab-grown delicacies to regenerative dining experiences and dystopian luxury, we dive into four bold scenarios that redefine how we eat, travel, and experience culture.

👨‍🍳 What does the future hold for chefs and hoteliers?

🌱 Can regenerative cuisine become the new luxury?

🚀 Are you ready to dine in Dr. Spock’s restaurant or sip wine from the last wine bottle on Earth?

🙏🏻Proud to share that The Social Hotelier, hosted by Sam-Erik Ruttmann, has been named one of the Top 20 Hotel Podcasts of 2025 — a recognition of our commitment to insightful conversations in global hospitality.

https://podcast.feedspot.com/hotel_podcasts/

In this eye-opening episode of The Social Hotelier Show, Sam-Erik Ruttmann reconnects with Niels Steeman—once a high-flying tourism executive in Asia, now a wellness coach on a mission to redefine success. Discover how a near-death experience underwater triggered a radical transformation, shedding over 40 kilos, quitting alcohol, and redefining what it means to truly thrive.

💡 Niels shares his powerful journey from burnout to balance, exposing the blind spots in high-performance industries like hospitality and tourism.

🙏🏻Discover now why giving back is life’s missiom

He dives deep into the myths of dieting, the illusion of wellness in hotels, and why executives often ignore their health until it’s too late.

👥 Whether you’re a hotelier, entrepreneur, or executive seeking clarity, this conversation will shift your mindset on health, leadership, and personal transformation.

👉 Subscribe for more thought-provoking conversations that challenge the status quo in hospitality and leadership.
🎧 Available also on Spotify, Apple Podcasts, and more.
📘 Get Niels’s book “Thrive” and support children’s wellness education in Ranong.

https://a.co/d/cME3y2D

Niels Steeman; email niels@thriveapproach.asia

✅ What Are The BIG Changes Happening In Hotel Industry NOW

In this episode of the Social Hotelier podcast, host Sam-Erik Ruttmann speaks with Rocco Bova, a seasoned hotelier and founder of the Summit Mexicano de la Hospitalidad. Rocco shares his journey in the hospitality industry, his love for Mexico, and the cultural richness he has experienced.

They discuss the importance of hospitality education, the evolving role of technology in the industry, and how guest preferences have changed post-pandemic.

Rocco emphasizes the need for a balance between technology and human interaction in hospitality. Sam-Erik Ruttmann and Rocco Bova delve into the evolving landscape of the hospitality industry,

✅ focusing on the balance between technology and the human touch,

✅ The challenges of recruitment,

✅ The significance of personal branding and

✅ Emerging trends such as the rise of boutique hotels.

✅ They discuss the impact of technology on staffing and guest interactions,

✅ The shortcomings of current recruitment processes, and

✅ The importance of authenticity in personal branding for professionals entering the industry.

This is more than a podcast. It’s a wake-up call. If you’re in hospitality, you can’t afford to miss it. Buckle up for a no-nonsense, passionate discussion packed with hard truths, future trends, and personal revelations.

🌱 In this powerful episode of The Social Hotelier, host Sam-Erik Ruttmann sits down with Portia Hart, founder of Blue Apple Beach—a regenerative hospitality concept in Cartagena, Colombia.

From crushing glass bottles into usable sand to empowering local communities through sustainable supply chains, Portia proves that luxury can lead with purpose. Get inspired by her journey from Monaco to the Caribbean and learn how she built one of the world’s most impactful eco-hotels.

🎧 Tune in for: ✨ How Blue Apple became B Corp certified
✨ Circular economy practices in hospitality
✨ The mission behind the Green Apple Foundation
✨ Creating zero-waste operations and sustainable supply chains
✨ Shifting traveler mindsets with values-based hospitality
✨ Blending high-end travel with community empowerment

👤 About the Host – Sam-Erik RuttmannSam-Erik is a global hotel advisor, podcast host, and hospitality veteran helping hoteliers grow through innovation, sustainability, and storytelling.

🌐 Website: https://b8bhospitality.com
🌐 Podcast Site: https://the-social-hotelier-show.blubrry.net
📧 Contact: samerik.ruttmann@b8bhospitality.com
☕ Support the channel: https://buymeacoffee.com/samerik

📱 Connect with The Social Hotelier📘 Facebook: https://www.facebook.com/thesocialhotelier
📸 Instagram: https://www.instagram.com/thesocialhotelier/
💼 LinkedIn: https://www.linkedin.com/in/sam-erik/

💡 Who Is This EPISODE For?📌 Hoteliers & hospitality entrepreneurs
📌 Sustainability-driven investors & eco-conscious travelers
📌 Travel trendsetters, ESG leaders & digital marketers
📌 Boutique hotel owners looking to make an impact

💖 Spread the Love📣 Share this podcast with your friends & hospitality network
👍 Like, comment, and subscribe to stay in the loop
🔔 Tap the bell icon so you never miss a future episode!

📜 Important Information⚠️ Disclaimer: All content is for informational purposes only. We are not responsible for any loss or damage resulting from its use. Always conduct your own research and due diligence.
© Copyright Notice: All materials are owned by The Social Hotelier. You may share or embed video links with full credit to the channel.

How Blue Apple Beach Redefines Eco-Luxury & Regenerative Hospitality

🧠 Related Hashtags#RegenerativeHospitality #EcoHotels #SustainableTourism #LuxuryWithPurpose #HotelLeadership #BlueAppleBeach #PortiaHart #BcorpCertified #HospitalityTrends #TheSocialHotelier #TravelPodcast #HospitalityExperts #EthicalTravel #CartagenaHotels #HospitalityForChange

© The Social Hotelier

Why Your First Impression Could Make or Break Guest Experience

In this episode of The Social Hotelier Show, Sam-Erik Ruttmann welcomes renowned keynote speaker and author Sylvie Di Giusto.

Together, they explore the psychology of first and lasting impressions in hospitality

and how unconscious biases shape guest experiences.

Sylvie breaks down her signature “ABCD-E” framework—Appearance, Behavior, Communication, Digital Footprint, and Environment—offering practical tools for hospitality leaders to influence perception and build trust from the first moment.

The conversation also dives into the often-overlooked impact of a leader’s digital presence and how virtual interactions can elevate—or damage—credibility. Whether you’re a hotel executive, manager, or aspiring leader, this episode offers actionable insights on how to become more intentional, authentic, and effective in your role . Subscribe, listen, and learn how micro-choices can create macro impact in guest experience.

Maximize Your Digital Ads ROI Proven Strategies for Lasting Success

Proven Strategies for Hotels, Restaurants, and Businesses to Succeed in Google Ads, Meta, and Beyond

Many businesses are burning through their digital advertising budgets without a clear strategy. As John Horn, CEO of @Stubgroup , reveals, success in digital marketing requires a thoughtful approach, patience, and strategic oversight. In this post, we’ll explore actionable steps to improve your advertising results while ensuring you stay compliant and avoid costly mistakes.

From Boardroom to Global Impact: How One Family Foundation is Changing Lives

In this inspiring episode, Sam-Erik Ruttmann welcomes Morgan DeNicola, Executive Director of the DeNicola Family Foundation.

Discover how this dynamic leader transitioned from marketing in her family’s business empire to championing global health, cultural diplomacy, and humanitarian recognition. Morgan shares powerful insights on creating sustainable impact through empathy, trust-building, and listening — proving that caring is more than just an emotion; it’s an action.

Learn how the foundation’s initiatives, from mobile medical vans in Malawi to cultural exchange programs with Russia and Iraq, foster positive change worldwide.

Morgan also reveals how their latest Bright Star Award program empowers young changemakers in schools, nurturing future leaders with compassion at the forefront.

Caring is an action, not just an emotion.

If you’re seeking inspiration on how to make a meaningful difference — whether through charity, cultural diplomacy, or community involvement — this episode will leave you motivated and ready to take action.

🎧 Tune in now and discover how Morgan’s approach to philanthropy can transform the way you think about impact, compassion, and change.

How to Maximize Hotel Profitability in a Changing Market.In this episode of the Social Hôtelier podcast, host Sam-Erik Ruttmann speaks with Michael Grove, CEO of HotStats, about the evolving landscape of the hospitality industry. They discuss the importance of financial intelligence, the need for hoteliers to look beyond traditional metrics like RevPAR, and the balance between automation and personalized service in hotels.

Michael Grove shares insights from his extensive experience in hotel operations and finance, emphasizing the significance of total revenue management and the challenges faced by hoteliers in today’s market.

In this conversation, Michael Grove discusses the evolving landscape of the hospitality industry, focusing on the integration of technology, innovative restaurant concepts, and the impact of AI on marketing strategies. He highlights the growth of hospitality in the Middle East, particularly in Dubai and Saudi Arabia, and explores emerging markets like India and Vietnam. The conversation also touches on the current state of the US hospitality market and the potential disruptors that could reshape the industry. Finally, Grove shares valuable career advice for aspiring hoteliers, emphasizing the importance of finding a role that aligns with one’s personality.

Takeaways

Michael Grove emphasizes the importance of financial intelligence in hospitality.
The hospitality industry is facing unprecedented challenges and political uncertainties.
Profitability is a key concern for hoteliers as revenue growth slows.
Total revenue per available room is a crucial metric for revenue management.
Hotels need to focus on total revenue management rather than isolated metrics.
Automation can help streamline operations and improve guest experiences.

AI & Service Transformation Unforgettable Hospitality Experiences

In this episode of the Social Hotelier podcast, host Sam-Erik Ruttmann interviews Johann Diaz, an expert in service transformation and customer experience.

They discuss the importance of redefining strategies to meet evolving customer needs, the role of AI in enhancing service delivery, and the shift towards servitization in business models.

Johann emphasizes the significance of understanding customer sentiment, the core principles of exceptional service, and the risks and opportunities associated with AI adoption.

The conversation also explores future trends in AI, particularly the rise of agentic AI, and how organizations can prepare to remain competitive in a rapidly changing landscape.

Redefining Hospitality: From Sustainability to Regeneration

A Deep Dive into Sustainable Tourism, Policy Challenges, and the Double-edged Sword of Social Media

In this episode of the Social Hotelier podcast, host Sam-Erik Ruttmann engages with Chalana Perera, the founder of Retrace Hospitality, to discuss the critical shift from sustainable to regenerative tourism.

Chalana emphasizes the importance of proactive measures in tourism to address climate change and over-tourism, particularly in Sri Lanka.

The conversation explores the challenges faced by governments and businesses in implementing effective tourism policies, the role of social media in promoting responsible travel, and the need for evolving hospitality education to prepare future leaders.

Chalana shares insights on her current projects aimed at creating regenerative tourism experiences and the influence of colonial practices on the industry. The episode concludes with advice for aspiring professionals in the hospitality sector.

The Hidden Profit Killers in Restaurants—And How to Fix Them

In this episode, Sam Erik Ruttmann interviews Geordy Murphy, a visionary restaurateur and owner of Cypress Hospitality Group. Geordy shares his journey from managing restaurants to developing innovative software solutions for the hospitality industry with FOBESoft.

The conversation covers key themes such as the importance of budgeting, leadership lessons learned from culinary icons like Wolfgang Puck, the impact of technology on the restaurant industry, and the challenges faced during the pandemic.

Geordy emphasizes the need for restaurateurs to understand their financials and adapt to the evolving landscape of hospitality.

In this engaging conversation, with Abdul Baaghil, Co – Founder / principal Harvest Cotton Tale, Abdul speaks about his experience working for luxury hotel brands, like Ritz Carlton, Cambell Gray Hotel. Abdulshares his journey from corporate management to independently developing hotels rooted in authenticity and cultural identity. Together, we explore how the evolving landscape of luxury and lifestyle hotels is grappling with maintaining genuine experiences amidst large-scale acquisitions by global chains like Accor and Marriott. Abdul highlights the critical need for integrity, immersive guest experiences, and transformative leadership to preserve the soul of hospitality brands.

Listen in to gain insider perspectives on the current and future state of the hospitality industry, the role of human capital, and strategies to maintain brand authenticity.

Key Takeaways:

The Shift from Corporate to Independent: Abdul shares his decision to leave large hospitality chains to create hotels that emphasize local culture, creativity, and unique experiences.
Challenges of Large-Scale Acquisitions: With global brands like Accor and Marriott acquiring independent luxury and lifestyle hotels, there are concerns about losing the original character and vision of these properties.
The Importance of Authenticity: True luxury today is less about material offerings and more about delivering emotionally engaging, culturally immersive, and transformative guest experiences.
Culture as a Competitive Advantage: Abdul emphasizes that a strong, well-defined company culture, led by general managers who embody and infuse it, is key to maintaining guest trust and loyalty.
Strategies for Direct Bookings: To reduce dependency on OTAs, Abdul advocates for brands to build trust through honesty, consistent quality, and personalized service, enhancing direct booking channels.

🔥 Get ready for an interesting conversation with Jayanth N Kolla, Founder& Partner of Convergence Catalyst, Expert on AI, Machine Learning.

This is our annual episode discussing the rapid evolution of AI and its profound impact on the travel and tourism industry.

We explore how social media influences travel trends, the rise of Generative AI Travel Content creation, and the changing landscape of influencers.
The conversation also delves into the emergence of theme-based travel experiences
AI for Trip Planning, the Future of Tourism Technology, and AI Assistants in Travel, from Artificial Intelligence to Intelligent Assistants

.

Furthermore, the conversation covers strategies destinations can adopt to remain appealing in an AI-driven world. Finally, they touch on the future of travel planning with AI agents that can automate and optimize the booking process for Authentic Travel Content and Niche Travel Experiences.

Here are some Sound Bites from our conversation:

AI is rapidly evolving and will significantly impact travel.
Social media is changing how people choose travel destinations.
Generative AI allows for the creation of travel content without physical travel.
The influencer landscape is shifting due to the rise of AI-generated content.
Theme-based travel is becoming more popular among tourists.
Destinations should focus on unique experiences to attract diverse travelers.
AI agents will automate travel planning, making it more efficient.

🔔 Don’t miss out on this game-changing episode.

In Substack, there is the latest blog summarizing my conversation with Jayanth N Kolla and the link to the video podcast

Here is the Link to a Free Subscription

https://samerik.substack.com/subscribe

The Wellness Industry Exposed: What Most Hotels Get Wrong.Join Sam-Erik Ruttmann on The Social Hotelier Podcast as he dives into wellness and hospitality innovation with Celine Vadam of WeThink. Explore how wellness-centric hotel designs, technology-driven spa treatments, and inclusive experiences are reshaping the wellness industry. Discover actionable insights on collaborating with architects, using localized spa products, and making wellness retreats accessible for everyone.”

Our conversation tackles critical topics such as Wellness consultancy best practices, designing wellness spaces with authenticity and inclusivity, enhancing collaboration between consultants and designers, and leveraging technology to make wellness accessible to broader audiences.

Celine highlights the importance of strong concepts before design execution to avoid cookie-cutter solutions and discusses the role of personalized, locally inspired offerings in creating impactful guest experiences.

Key Takeaways:

Prioritize Concept Development: Establish a clear vision and feasibility study for wellness projects before engaging designers.
Innovate with Technology: Incorporate well-tech solutions, such as sensory pods and compression therapy, to provide impactful, cost-effective wellness experiences.
Foster Inclusivity: Design spaces welcoming to diverse demographics, from all ages to varying fitness levels.
Leverage Local Elements: Use locally sourced materials and scents to create memorable, unique offerings.
Avoid Overlooking Details: Ensure wellness spaces, like saunas, meet high standards of functionality and comfort.

This episode provides actionable insights for hoteliers, wellness professionals, and innovators eager to redefine the wellness experience. Stay tuned for more thought-provoking conversations! Send us your questions by emailing Celine Vadam, inkedin.com/in/celine-vadam or Sam-Erik Ruttmann, email, sameriks@gmail.com Add in the subject line: Wellness Question

The Art of Hospitality: Designing Spaces That Inspire and Connect

Have you ever walked into a space and felt instantly at ease—as if it were designed just for you? Or perhaps the opposite, where a space seemed to push you away, leaving you feeling out of place? The spaces we inhabit hold incredible power, shaping our emotions, connections, and even our sense of belonging. Today, we’re diving deep into this idea with Ryan Anderson, the Vice President of Global Research and Planning at MillerKnoll, in a cozy fireside chat that promises to challenge the way you think about hospitality and design.

Ryan brings over 30 years of expertise in creating environments that don’t just look good but feel right—spaces that foster connection and comfort while leaving a lasting impression. So, grab a coffee, settle in, and let’s explore the art and science of designing spaces that inspire and connect.

Hospitality Beyond Aesthetics

With over 30 years of experience in furniture and textiles, Ryan brought incredible insights to our conversation. He shared that hospitality isn’t just about beautiful spaces and creating meaningful experiences. “Every space has a purpose,” he said, pointing out how the design of a hotel lobby or a café can transform how guests and staff connect. “Hospitality is a place-based phenomenon,” he added, emphasizing that great design can elevate both personal experiences and business outcomes.

Introduction of the concept of loving strangers

Ryan introduced the concept of “philoxenia”—the ancient Greek term for loving strangers. “Hospitality starts with making others feel safe and cared for,” he said. For instance, he shared how a simple gesture, like personalizing room amenities for a guest’s preferences, can create moments of genuine connection.

Takeaways

The design of spaces significantly impacts our emotions and relationships.
Cultural experiences shape our understanding of hospitality.
Great hospitality is about sincere care for others.
Place attachment is formed through our experiences in spaces.
Design can either foster or hinder a sense of belonging.
Sensory experiences play a crucial role in comfort.
Sustainability in design promotes well-being for people and the planet.
Technology should enhance, not replace, human connections.
Inclusion is essential for creating positive first impressions.
Employees should be treated as valued customers in hospitality.

Discover How to Grow Your Business Through Podcasting

Welcome to this episode of The Social Hotelier Podcast! Today, we are honored to host Noémi Beres, co-owner of Podcast Connections, an agency renowned for helping entrepreneurs amplify their voices through strategic podcast interviews.

With over 11 years of experience in content creation and online marketing, Noémi has mastered the art of storytelling and business growth.

Starting her entrepreneurial journey in 2007, she pivoted to launch Podcast Connections in 2020, creating a global network of clients and thought leaders. Passionate about engaging and valuable content, Noémi’s innovative approach and European flair set her agency apart in the podcasting world.

Five Podcast Tips from Noémi Beres

Preparation is Key: Always prepare your topics and talking points thoroughly before the interview.
Be Present: Engage fully with the host by grounding yourself and focusing on the conversation.
Respect the Host’s Time: Avoid treating the podcast as a pure advertisement; share stories and knowledge instead.
Invest in Basics: Use a quality microphone, proper lighting, and soundproofing to enhance audio quality.
Promote and Build Relationships: Promote your podcast appearances and nurture the connections you form during the process.

There are many more tips in this episode so stay until the end.

What Makes a TRULY Successful Marketing Strategy?In this episode of the Social Hotelier Podcast, host Sam-Erik Ruttmann speaks with Eric Dingler, a digital nomad and marketing expert, about the intersection of travel and marketing strategies.

He runs successfully a location-independent business.

Eric shares insights from his family’s journey as they travel the world while managing a marketing agency.

The conversation explores how the digital nomad lifestyle has reshaped Erik’s understanding of marketing, emphasizing the importance of simplicity in marketing strategies and the need for businesses to adapt to changing consumer behaviors. Marketing is simpler than many make it out to be.

Eric also discusses the evolution of web design and businesses’ need to gather customer information for effective advocacy marketing. In this conversation, Eric Dingler shares insights on effective marketing strategies for engaging customers, particularly in digital nomadism.

He discusses the importance of specialized landing pages, understanding customer needs, and innovative engagement tactics, such as the unique Yahtzee experience at a restaurant in Buenos Aires.

Erik Dingler has been traveling full-time with his family for over three years. The digital nomad lifestyle has become routine for Erik and his family.

Eric also delves into the challenges and benefits of raising a family while living a digital nomad lifestyle, emphasizing adaptability and the use of technology to maintain connections. He highlights emerging trends in the digital nomad community, particularly the increasing number of families embracing this lifestyle and the impact of remote work policies post-COVID.

How the Blue Zones Lifestyle Can Help You Live LongerWelcome to the first episode of the Mini Series about Wellness – with Celine Vadam, Founder of WE (I) Think and Blue Zones Expert.

In this episode of The Social Hotelier Show, host Sam-Erik Ruttmann engages with wellness expert Celine Vadam, to explore the transformative world of wellness in hospitality.

Celine shares her extensive travels and experiences in developing hotel wellness concepts, including the innovative Blue Zones retreats that focus on lifestyle principles from regions known for longevity.

The conversation delves into

Blue Zones are areas where people live the longest due to lifestyle choices.
The Blue Zones retreats focus on lifestyle coaching rather than lectures.
The importance of self-discovery during retreats
Participants often return to multiple retreats, fostering community.
Wellness retreats today are fragmented and lack coherence.
Partnerships can enhance wellness offerings but must be relevant to the market.
Certification can add credibility to wellness concepts but should not be a marketing gimmick.
Wellness is about the overall guest experience, not just spa services.
Local culture and community play a vital role in wellness retreats.
Lifestyle changes take time and require support from peers.
The alignment of wellness offerings with modern traveler needs,
The role of partnerships and certifications in enhancing credibility and effectiveness in wellness concepts.

Post any questions you may have about Wellness to Email. sameriks@gmail.com- Write in the Subject line: WELLNESS QUESTION.

We will answer the questions and give you a shout-out during one of the episodes.

Top Sustainability Expert Shares Secrets to Redefining Success

In this episode of the Social Hotelier Show, host Sam-Erik Ruttmann engages with Vanessa Thompson, a leader in sustainable finance and innovation. They discuss Vanessa’s journey from Silicon Valley to her current role at the Sustainability Experts, emphasizing the importance of sustainability as a catalyst for innovation and growth.

The conversation explores the role of nature in hospitality, the balance between community needs and global development, and companies’ responsibilities in reversing environmental damage.

Vanessa shares insights on sustainable luxury, the impact of regulation, and the need for consumers to support innovative businesses.

The episode concludes with a look at emerging trends in hospitality and the importance of prioritizing sustainability in business practices.

In this episode of the Social Hôtelier podcast, host Sam-Erik Ruttmann welcomes Carol Kabaale, a meta-certified ad strategist specializing in hotel Facebook ads. They discuss the importance of purpose-driven advertising, the evolution of online marketing in hospitality, and how independent hotels can leverage data-driven strategies to attract direct bookings. Carol shares insights on building relationships with guests through email marketing, creating personalized experiences, and highlighting local culture to stand out in a saturated market. The conversation also covers effective retargeting strategies for past guests and ways to communicate exclusive experiences to foster loyalty. In this conversation, Carol Kabaale discusses innovative strategies for independent hotels to enhance guest engagement, measure ROI on advertising, and leverage storytelling to build brand identity.

She emphasizes the importance of nurturing leads through targeted campaigns, the challenges independent hotels face in a competitive market, and the role of automation in hospitality.

Additionally, she highlights the need for a dynamic online presence and the emerging trends in hospitality marketing that hoteliers should embrace.

Is Your Wealth Aligned with Your Life’s Purpose? Revelations by an expert.

In this episode of the Social Hôtelier podcast, host Sam-Erik Ruttmann speaks with Mukesh Bajaj, founder of NextZen Accounting, about achieving financial freedom while living a fulfilled life. Mukesh shares his journey, the development of his Seven Steps Fulfillment System, and how he helps individuals and business owners align their financial goals with their values.

The conversation explores misconceptions about financial freedom, the role of emotional resilience, and the challenges of implementing the seven steps. Mukesh emphasizes serving others and creating win-win relationships in personal and professional contexts.

Why Are Global Hotel Investors Choosing Nature Over Cities?

In this episode of the Social Hotelier podcast, host Sam-Erik Ruttmann speaks with Tea Ros, a leading international hotel consulting professional. They discuss Tea’s extensive career in hospitality, the impact of COVID-19 on investment trends, and the growing interest in resort locations over urban properties.

🔥 Here are some takeaways from our conversation:

Hospitality is an amazing industry with many opportunities.
Post-COVID, there’s a significant shift towards resort investments.
Understanding local markets is crucial for success in hospitality.
Northern Europe is becoming increasingly attractive for tourism.
Branding in hospitality has become complex due to acquisitions.
Young professionals should embrace their unique career paths.
Networking and relationships are key in the hospitality industry.
Flexibility and adaptability are essential in a changing market.
She also offers valuable advice for young professionals looking to build a career in hospitality, emphasizing the importance of enjoying the journey and learning from every experience.

Ross Brand’s Top 3 Social Media Secrets for 2025

In this conversation, I discuss with Ross Brand the evolving landscape of live streaming and video content creation, focusing on platforms like LinkedIn, YouTube, and Substack. We explore the potential of vertical videos on LinkedIn, the importance of YouTube for audience engagement, and how Substack can be leveraged for content distribution.

The discussion emphasizes the need for experimentation and strategic thinking in digital marketing. I

In this conversation, we delve into the features and benefits of Substack and Riverside FM, two platforms that enhance content creation and community engagement. We discuss the learning curve associated with Substack, its potential for monetization, and the importance of regular communication with audiences. The conversation also highlights Riverside FM’s unique features, such as its teleprompter and editing capabilities, making it a valuable tool for podcasters and live streamers. Ross shares his experiences and insights on both platforms, encouraging others to explore their potential.

Transforming Hospitality: AI, Automation, and the Art of GolfIn this episode, Sam-Erik Ruttmann interviews Sami Hero, Founder & CEO Growth Fusion Advisors.

Sami shared his insights on data-driven decision making, the role of AI in hospitality, and the significance of automation. The conversation also touches on the connection between golf and business, as well as trends in the hospitality industry that hoteliers should be aware of.

⏰Join us as we delve into:

Digital transformation requires critical thinking about specific needs.
Automation can significantly reduce manual work in hospitality.
Data-driven decision making is essential for growth.
Key Performance Indicators (KPIs) should be limited to a few important metrics.
Tracking customer experience in real-time can improve service.
AI tools can enhance marketing and customer engagement in hospitality.
Golf teaches continuous improvement, similar to business practices.

🔥 Here some soundbites from our conversation:

“I’m passionate about helping organizations navigate digital transformation.”
“Every company is a little bit of chaos to a degree.”
“The generation is super passionate about the things they want to do.”

In my recent conversation with Dominika Kustosz-Lee, CEO of DKL & Company, we explored some truly fascinating aspects of Korea’s luxury scene, hospitality, and her own life journey. Dominika shared how brands in Korea go beyond the usual, creating immersive luxury experiences that feel both playful and perfectly on-brand. It’s incredible to hear how they cater to a market as dynamic and trend-focused as Korea, where customers expect new and exciting experiences around every corner.

We also discussed how hospitality could learn from retail in Korea—like using local art and personalized touches that bring spaces to life and tell a story. Dominika’s personal stories from her 16 years in Korea resonated with me. She offered insight into how Korea’s seamless blend of digital and physical retail, combined with its rich cultural scene, makes it a unique trendsetter on the global luxury stage. It was such an inspiring conversation, and I learned so much from her perspective.

Sheryl Plouffe, co-founder of ICONMAKER® Joint Venture, discusses the power of video podcasting for hoteliers to elevate their brand, attract global guests, and position themselves as leaders in the hospitality industry. She emphasizes the importance of storytelling, showcasing local culture, and creating high-trust relationships through podcasting. Sheryl suggests various podcasting ideas for hoteliers, such as local recommendations, famous guests, historic stories, and employee spotlights. She also highlights the benefits of strategic alliances and the potential for private podcasts for guests. Sheryl believes that personal branding can be beneficial for professionals in any field, but it ultimately depends on the individual’s comfort level and desire to build a personal brand.

Sheryl Plouffe https://www.sherylplouffe.com/

She encourages hoteliers to think outside the box and find innovative ways to engage with guests and stand out in a competitive market.

In this conversation, Kofi Maafo, co-founder of Bloom Bar in Accra, Ghana, shares the inspiring journey of establishing a successful hospitality business that caters to the middle class.

They identified a gap in the market for affordable yet high-end experiences

He discusses the challenges faced, the cultural impact of their approach, and how they revolutionized the perception of bar ownership in Ghana. Kofi emphasizes the importance of authenticity, quality, and music in creating a unique atmosphere and the lessons learned for aspiring entrepreneurs in the hospitality industry.

In this episode, Sam-Erik Ruttmann interviews Philippa Gamse, a renowned digital strategist, about digital marketing strategies and analytics for independent hotels. They discuss Philippa’s career in digital strategy and analytics, the importance of engaging directly with guests online, the impact of artificial intelligence (AI) in the hospitality industry, and the challenges of using third-party booking engines.

“Artificial intelligence (AI) can help generate ideas and draft copy, but it should not replace the human touch in communication.”

Philippa emphasizes the need for personalized and authentic communication with guests, the value of qualitative analytics in understanding customer needs, and the limitations of AI in generating creative ideas.

The Sustainability Revolution, Guide to Confidence, Commitment & ConsistencyLee Stewart, author of How to Build Sustainability into Your Business Strategy, discusses the importance of aligning business operations with long-term environmental, social, and economic sustainability. He emphasizes the need for transparency and honesty in sustainability efforts, and the pitfalls to avoid when setting and achieving sustainability goals.

“Don’t say just by doing that small thing that we’re plastic free. We’re a circular economy. We’re zero waste. There’s no way you’re doing that yet.”

Stewart introduces his CCC framework for sustainability strategy, which focuses on confidence, commitment, and consistency. He also highlights the significance of conducting materiality assessments to determine a business’s most important sustainability issues. Stewart concludes by discussing the opportunities and challenges companies face in advancing sustainability.

Win a copy of Write a review of The Social Hotelier Podcast Channel in Apple Podcast.

💥 Win a copy of ¨How to Build Sustainability into Your Business Strategy, written by Lee Stewart. Write a short review on Apple Podcast. Note: Only works with mobile devices to enter Apple Podcast

.🔗Podcast Link https://podcasts.apple.com/us/podcast/the-social-hotelier/id1254896833

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Why Empathy Is the Most Important Skill for Conscious Leaders

In this episode, Sam-Erik Ruttmann interviews Mike Handcock, the chairman of the Circle of Excellence Group, about conscious leadership and the key elements of a positive hotel stay.

Mike shares his journey from being a professional musician to becoming a thought leader and empowering conscious leaders.

He explains that conscious leaders have a purposeful vision, and a collaborative mindset, lead by values-based leadership, make a difference daily, and focus on leaving a legacy.

Mike also discusses the importance of empathy in conscious leadership and the role of ancient wisdom in modern solutions.

He emphasizes the need for conscious leaders to have a supportive network and shares his experiences and preferences as a frequent traveler staying in hotels.

Hotels have an opportunity to create a sense of belonging and care for their guests. Anticipating and meeting guests’ needs, providing unexpected gestures, and personalizing the experience can make a lasting impression.

The check-in process should be efficient and friendly, with staff who are attentive but not overly familiar. Cleanliness, safety, and the overall vibe of the hotel are important factors for guests. During the COVID-19 pandemic, some hotels became too clinical and inhumane, while others lacked consistency in implementing safety measures. Music has the power to uplift, comfort, and create a mood. It can be used to enhance productivity, evoke emotions, and create memorable experiences at events.

Transforming Spaces: The New Era of Hotels.In this episode of the Social Hotelier podcast, host Sam-Erik Ruttmann speaks with Strategic Hospitality Advisor Nicola Delvecchio, about the emerging trends in hospitality business models.

They discuss the shift from traditional hotel concepts to spaces focused on personal growth and transformation, the impact of demographic changes on hospitality design, and the rise of regenerative hospitality that prioritizes community engagement.

The conversation also touches on the nostalgia trend in hotel design and the role of automation in enhancing guest experiences while maintaining the human touch.

Contact details for Nicola Delvecchio

delvecchio@teamworkhospitality.com

www.teamworkhospitality.com

Fraud exposed in hotels and restaurantsThis episode explores the topic of fraud in the hospitality industry, covering various forms of fraud and the pressures that contribute to unethical behavior. The conversation also touches on the importance of sustainability and the risks of greenwashing.

My guests are Carin-Isabel Knoop and Dr. David E. Morrison III. Carin is the author of Compassionate Mental Health in Modern Workplace and Executive Director, of Harvard Business School, Case Research & Writing Group. She’s half French and half German, was born in Mexico, and has lived on four continents. She has co-authored hundreds of case studies and articles that have contributed significantly to organizational behavior and leadership. Her work often delves into the challenges of modern management, and the importance of empathy. Dr. David Morrison III is an organizational psychiatrist with over 15 years of experience in working with senior corporate executives on leadership and executive functioning.

The focus of this work is to deepen the capacity of senior executives to be self-aware. With a refined individual and senior management team consultation process, he has worked successfully for companies in many industries. and with multiple levels of management and management structures.

Daven Morrison is among others the coordinator of bringing Freud to Fraud understanding the state of mind. We discuss the psychological motivations behind fraud and the role of manipulation in fraudulent activities. They emphasize the need for vigilance and a solution-oriented approach to prevent and address fraud. The episode includes anecdotes from the hospitality industry that highlight the challenges of dealing with fraudulent guests. The conversation explores the themes of fraud, sustainability, and the role of customers in holding companies accountable. It discusses the importance of learning from past mistakes and conducting after-action reviews to prevent future fraud. The concept of greenwashing and the need for companies to align their actions with their sustainability claims is also highlighted. The role of frontline staff in promoting sustainability and the importance of customer vigilance in holding hotels accountable are discussed. The conversation concludes with information on where to find more resources on fraud prevention and sustainability.

Linki to book authored by;

Carin-Isabel Knoop

Executive Director, Harvard Business School, Case Research & Writing Group

Author of Compassionate Management of Mental Health in the Modern Workplace, Springer 2018

For Harvard Business School Publishing course materials and advice on teaching about mental health, consider this article, course explorer and module.

Connector of people and ideas – check out our pieces on Medium!

David (Daven) Morrison IIIA.B.C.’s of Behavioral Forensics: Applying Psychology to Financial Fraud Prevention and DetectionAuthor(s):

Sridhar Ramamoorti, David E. Morrison III, Joseph W. Koletar, Kelly R. Popehttps://onlinelibrary.wiley.com/doi/book/10.1002/9781118740422

Delivering a Brand on a Day-to-Day Basis The Future of Hospitality Branding

Mark Natale, co-founder of Smart Thinking, shares his insights on luxury branding and the strategic strategies that have positioned his agency as a leader in the industry. He discusses his journey from managing fitness centers and spas to co-founding Smart Thinking, emphasizing the importance of delivering a brand daily. Mark also highlights his experience at the Parker Meridian Hotel and how it shaped his approach to brand development in the hospitality industry.

He explains the concept of the symphonic effect in branding and the importance of creating a comprehensive and remarkable guest experience.

Additionally, he provides strategies for independent hotels to compete with larger brands, including defining a unique identity and building a consistent connection with the audience through content marketing. The conversation explores the intersection of hospitality and branding, discussing the importance of creating a cohesive brand experience in hotels. It emphasizes the need for hotels to learn from the retail industry and constantly evolve to meet customer expectations. The conversation also delves into the trend of branded residences and the potential pitfalls associated with them. The role of collaboration between brand agencies and architectural teams is highlighted, emphasizing the importance of starting the brand development process early in a project. The conversation concludes with a discussion on the future of hospitality branding and the balance between automation and human interaction in hotels. Contact details: https://www.smarthinkinginc.com/about Mark Natale Linkedin: linkedin.com/in/mark-natale-9576345

The Inspiring Tale of Crafting a High-End Resort in Vietnam’s Mountains!

Hylton Lipkin, General Manager of Garrya Mukang Chai and Om Thule at Ban Yen Tri Group, shares insights on opening a hotel in Vietnam. The hotel is a Banyan Group branded resort called Garrya.

Lipkin discusses the challenges of staff recruitment, especially in a remote location, and the importance of creating a positive and fun work culture.

He also talks about the process of choosing equipment, suppliers, and staff uniforms that align with the resort’s vision and sustainability goals. Lipkin emphasizes the significance of transparent communication and documentation in project management and the ongoing training and development of staff. The resort is in the pre-opening phase, with marketing efforts focused on generating anticipation and bookings. Lipkin highlights the memorable experiences of seeing the property transform from construction to a functioning hotel and witnessing the growth of local staff members.

The journey from child gardener to international landscape architect.

In this episode, landscape architect Matthieu Mehuys shares his journey from growing up on a farm to creating sustainable biodiverse gardens around the world.

He emphasizes the importance of understanding how nature works and working with it to create beautiful and eco-friendly landscapes.

Mehuys discusses the impact of traditional hotel construction methods on the natural landscape and the need for a more sustainable approach. He also highlights the value of landscape architecture in creating a unique arrival experience for hotel guests. Mehuys addresses misconceptions about landscape architecture and emphasizes the financial and experiential benefits it can bring to a project. He shares his vision of creating spaces that combine hospitality, food production, and community building. Landscape architecture in the hospitality industry has a crucial role in creating visually appealing landscapes while prioritizing ecological and environmental sustainability. It is an opportunity for hotels to implement regenerative practices and enhance the guest experience. The connection between nature and human well-being is essential, and landscape architecture can contribute to the mental and physical well-being of guests. Spending time in nature has a positive impact on relaxation and joy. Landscape architecture can also play a role in improving gut and brain health. The future of landscape architecture in the hospitality industry lies in designing for flexibility and adaptability, allowing for potential land use changes. This can be achieved by incorporating elements like tiny houses and creating spaces that cater to both short-term and long-term stays. The trend is to provide diverse experiences for guests and to integrate functionalities like cafes and community spaces within hotels.

🔴 Rules for the Podcast Review Book Prize Draw

Eligibility: – Participants must write a review of ¨Dispelling Misconceptions About Landscape Architecture The Impact of Nature on Guest¨ episode of the podcast. – The review must be at least 50 words long and relevant to the episode’s content. – Only one review per participant is eligible for the draw.
Submission: – Reviews must be submitted by 31 August 2024. – Participants must submit their reviews via the comment section in Apple Podcast. – Each review must include the participant’s name and contact information.
Prize Draw: – All eligible reviews will be entered into a random draw. – One winner will be randomly selected from the pool of eligible reviews. – The draw will take place on 03 September 2024. – The winner will be contacted to provide the mailing address
Prize: – The winner will receive a copy of ¨12 Universal Laws of Nature¨ by Matthieu Mehuys. – The winner will be notified via email, within 7 days after the draw.
General: – The non-transferable prize cannot be exchanged for cash. – By participating, entrants agree to these rules and the decision of the organizer, which is final. – The organizer reserves the right to modify or cancel the draw if necessary.

In this episode, Sam-Erik Rutmann interviews Kay Chan, a freelance presentation designer with over two decades of experience.

They discuss visual storytelling and brand communication, as well as Kay’s journey as a self-taught designer. Kay shares insights on working with Fortune 500 companies and the challenges of corporate bureaucracy.

They also explore the importance of attention to detail in brand presentation for the hospitality industry. Kay provides advice for young designers and discusses the role of AI in design. The conversation concludes with a discussion on the importance of local experiences in the hospitality industry. https://khimeric.com

In this episode, Atiba de Souza, CEO and founder of Client Attraction Pros, discusses the role of hospitality in building communities and combating loneliness. Atiba shares his background in entrepreneurship and how it has shaped his perspective on business. He emphasizes the importance of having a bigger purpose and making a positive impact on others.

Atiba also highlights the need for the hospitality industry to move away from transactional interactions and focus on creating genuine connections with guests.

He suggests leveraging technology to create virtual communities and personalizing the guest experience. Additionally, Atiba discusses the challenges and opportunities in serving vulnerable populations and fostering inclusivity in the industry.

When people show up and they see someone that they feel like they know, it’s actually called a parasocial relationship.”

Revolutionizing Hospitality: Sustainable Solutions and Enhanced Guest Experiences.

There are low-cost, high-impact sustainability initiatives… that don’t cost any money and are easy to implement.”

In this episode, Sam-Erik Rutman interviews Sue Graves, CEO of Experience Alive, about sustainability in the hospitality industry. They discuss the importance of sustainability reporting, key elements of a comprehensive sustainability report, and affordable sustainable practices that businesses can adopt. Sue shares success stories of hotels and businesses that have implemented sustainable solutions and seen a reduction in expenses. They also discuss the future trends of robotics and AI in the industry and the need for training and development to attract and retain future hospitality leaders.

How to fix common digital marketing mistakes independent hotels make.

In this episode, Adam Sinkus, the managing partner of A-Purpose Partnership, and I discuss digital marketing for independent hotels.

We discuss the importance of having a clear marketing message that aligns with the overall brand and customer experience.

We also explore integrating traditional marketing channels with digital strategies and the value of community involvement. Adam shares common mistakes small to mid-sized businesses make in social media marketing and emphasizes the need for consistency and engagement. We also touch on the trend of creating destination experiences for travelers. The conversation provides practical tips and insights for hoteliers looking to improve their digital marketing efforts.

Key to Resilience and Adaptability in the Travel Industry.

Brian Chappon, CEO and founder of Centered Travel Wellness, shares his journey and the creation of a digital lifestyle platform for wellness-focused travelers. He discusses the importance of resilience and the ability to adapt in the face of challenges. Brian emphasizes the value of listening to customers and creating a human-centric experience in the hospitality industry. He also highlights the need for authenticity and trust in curating experiences for travelers. The conversation explores the trends in the industry, including the role of technology and the importance of wellness in travel.

Takeaways

Resilience and adaptability are crucial qualities for entrepreneurs in the travel industry. Listening to customers and creating a human-centric experience is essential for success.

Authenticity and trust are key in curating experiences for travelers. Technology plays a role in enhancing the guest experience, but human contact and personalization are still important.

The trend in the hospitality industry is to focus on wellness and create meaningful experiences for guests.

Attracting Talent: How Hotels Are Transforming Recruitment into Marketing.

Summary

The recruitment process in the hospitality industry is changing, and hotels need to treat it like modern marketing. Selling the destination and the dream is important in attracting potential employees. The hotel’s brand story and values play a significant role in attracting job seekers. Recruitment is becoming more like marketing, and differentiation is key in telling a compelling brand story.

Mastering Leadership in Hospitality: Insights on Challenges, Change, and Connection. In this episode, Sam-Erik Ruttmann interviews Summer Jelinek, a leadership expert with 20 years of hospitality experience. They discuss the challenges of leadership, the importance of personal connections in business, and the changing landscape of the workplace. Summer emphasizes the need for leaders to manage themselves first and adapt their leadership style to meet the needs of their team. They also explore the trends in automation and technology in the hospitality industry, highlighting the importance of balancing technology with human interaction. Summer provides valuable insights and practical advice for leaders in navigating the future of work.

Why Blue Zone Retreats Work – discussion with Celine Vadam, Head of Retreats. In this episode, Sam-Erik Rutmann discusses Blue Zone retreats with Celine Vadam, the founder and CEO of a wellbeing concept consultancy WE(i)Think. We explore the uniqueness of Blue Zone retreats, the proliferation of wellness retreats in the market, and the importance of regulation and quality control in the retreat industry. Blue Zone retreats offer a holistic approach to wellness, allowing individuals to integrate the principles into their own lives. The retreats focus on moving naturally, eating wisely, downshifting, and having a sense of purpose. The Blue Zones company has conducted research on areas where people live the longest and has identified nine principles for a long and healthy life. The Blue Zone retreats provide practical life coaching exercises and create a safe space for emotional exploration. Consumers seeking reputable retreats should do their research, seek recommendations, and ensure the retreat aligns with their goals and values.

Hotel Marketing Mastery: Insider Tips to Skyrocket Your Room Bookings!

In this episode, Brandon Leibowitz, the founder of SEO Optimizer, shares insights on digital marketing for the hotel industry. The conversation covers search engine optimization, content marketing, social media marketing, pay-per-click advertising, email marketing, analytics, conversion rate optimization, customer relationship management, and the future of automation in hotels. Brandon also shares a cutting-edge tip that not only enhances user engagement but also significantly boosts booking conversion rates by providing a realistic preview of what guests can expect..

Brandon also offers a gift and website analysis for listeners. Go to https://seooptimizers.com/gift/

Hey I have created a page here. Now you can buy me a coffee. https://www.buymeacoffee.com/SamErik

In this episode, Steve Anderson, an expert and author of The Bezos Letters, discusses examples of the principles of growing a business like Amazon. He shares insights on customer obsession, day-one mentality, high-velocity decision-making, and more. The conversation also delves into the application of these principles in the hospitality industry and the impact of automation and regenerative leadership.

Bridging Finance, Hospitality, and Podcasting, discussion with Jelani Millard, founder of The Wapechi Collection.

In this episode, Sam-Erik Ruttmann interviews Jelani Millard, a professional risk analyst, podcaster, and hospitality enthusiast. We discuss Jelani Millard’s background, travel experiences, involvement in hospitality, and the Wepachi Collection. We also touch on Jelani’s vision for the hospitality industry and the unique experiences offered by the Wepachi Collection. The conversation delves into the world of travel, hospitality, and personal growth, exploring the business side of travel, the true hustle and craft of travelers, the impact of travel on individuals, and the importance of patience. It also covers the formation of a charitable foundation, the goals and aspirations of the guests, and trends in the hospitality industry.

From Self-Doubt to Self-Trust: A Blueprint for Entrepreneurial Triumph!

In this episode, I discuss with Dawn Ledet, a certified life coach and self-trust expert. Dawn shares her professional journey from working in the hospitality industry to becoming a life coach. She explains the role and responsibility of a life coach and self-trust expert, highlighting the importance of self-trust in achieving goals. Dawn discusses common challenges faced by entrepreneurs and leaders, such as doubt, fear, and worry, and offers strategies to overcome self-sabotage. She emphasizes the need to shift from a mindset of self-sabotage to one of caution and self-trust. Dawn also shares success stories of clients who have transformed their mindset and achieved significant personal and professional growth.

Thank you for buying me a coffeehttps://www.buymeacoffee.com/SamErik

The Link to The Self Trust Coach Free Online Training:https://www.theselftrustcoach.com/selftalk

Why we cannot ignore Blue Economy, discussion with Ms. Josianne Cutajar. TSHS-0077

Ms. Josianne Cutajar is a Maltese (Gozitan) politician elected as a Member of the European Parliament in 2019, the youngest person to represent Malta in the European Parliament. She discusses her professional journey, the unique attractions of Gozo, and the importance of climate resilience and inclusive tourism.

Why Every Gravel Bike Ride in Finland is a Tiny Holiday!

In this episode, Sam- Erik Ruttmann interviews Sari Puumala, the founder of PK & Company, about the growing trend of travel by biking, specifically gravel biking.

Sari shares her passion for outdoor activities and how she got into endurance sports like triathlon. We discuss the popularity of gravel road biking and the reasons behind it, including the desire for new experiences, quiet roads, and the social aspect of cycling.

We also explore the difference between bikepacking and traditional cycling tours, as well as the opportunities for small hotels and inns to cater to bike packers. Sari emphasizes the extensive infrastructure and endless possibilities for cycling in Finland, and the need for accommodations to be bike-friendly. We continue by discussing the digital tools available for planning routes and exploring unknown trails.

Sari Puumala discusses the fascination of biking and how she plans her routes, especially when exploring unknown trails or destinations. She shares her passion for planning routes and the tools she uses. Sari also talks about the extensive network of gravel cycling routes in Finland and the challenges of creating interesting routes due to the many roads that end in someone’s house.

She shares memorable experiences from her bikepacking adventures and highlights the social aspect of biking. Sari also discusses the efforts made by the city of Lahti to attract international bikers to Finland, including hosting events like the Ironman 70.3 World Championships and the Finland Gravel series. She emphasizes the importance of digital tools and platforms for finding routes and planning bikepacking tours.

Sari Puumala can be reached on Instagram @sora.katriin and @sarikatriin,

I hope you enjoy my content, so subscribe to this channel for interesting discussions about travel and tourism.

Now you can buy me a coffee. https://www.buymeacoffee.com/SamErik

Exploring Africa’s Diverse Charms: Insights on Travel, Sustainability, and Future Trends!

In a comprehensive dialogue, Pirkka Tapiola, Ambassador of Finland to Kenya, Somalia, Eritrea, Seychelles, and Uganda, delves into the interplay between Africa and Europe, framing it as a pivotal element in the travel experiences of European tourists. Throughout the discussion, he underscores Africa’s multifaceted nature, debunking the notion of it being a homogeneous entity. Notably, he explores the vibrant tapestry of African culture, emphasizing its richness and diversity. From the culinary delights of East Africa to the burgeoning fashion and arts scene in Nairobi, Ambassador Tapiola paints a vivid picture of the continent’s allure.

Central to his discourse is the imperative of sustainability in tourism, advocating for the preservation of Africa’s awe-inspiring natural landscapes and invaluable cultural heritage. Moreover, he provides invaluable insights into ensuring the safety of travelers amidst their explorations. Looking ahead, Ambassador Tapiola offers astute observations on the evolving landscape of the hospitality industry in Africa, identifying key future trends that are poised to shape the traveler experience in the region.

Summary

In this episode, Sam Erik Ruttmann interviews Piers Schmidt, the founder of luxury branding consultancy firm Luxury Branding. They discuss the challenges faced by luxury hotel brands in gaining global recognition and value compared to luxury goods brands. They explore the pricing premium discrepancy between luxury hotels and luxury goods, as well as the visibility and marketing challenges faced by hotel brands. They also discuss the distinction between ultra luxury and luxury hotel brands and the limitations on the growth of ultra luxury brands. Finally, they delve into the mindset of revenue generation and the rise of experiential luxury in the hospitality industry. The conversation covers topics such as loyalty programs and ultra luxury brands, building true affinity with guests, the Red Sea Global development in Saudi Arabia, and the future of niche brands.

Takeaways

Luxury hotel brands face challenges in gaining global recognition and value compared to luxury goods brands.
There is a pricing premium discrepancy between luxury hotels and luxury goods, with hotels commanding a lower premium.
Visibility and marketing are key challenges for luxury hotel brands, with a need for more innovative and impactful strategies.
Ultra luxury hotel brands are limited in their growth due to the high costs of development and the scarcity of suitable real estate.
Revenue generation in the hospitality industry should focus on creating unique and exceptional experiences for guests.
The rise of experiential luxury has led to increased demand for one-of-a-kind, immersive experiences in the hospitality sector. Loyalty programs are often used as addiction programs rather than creating true loyalty.
Ultra luxury brands should focus on building true affinity with guests rather than relying on loyalty programs.
The Red Sea Global development in Saudi Arabia is a unique and sustainable project that aims to attract talent and change the tourism map.
Niche brands that focus on a specific theme or passion have the potential to succeed by connecting with their target audience.

Chapters

00:00 Introduction to Luxury Branding and Hospitality

02:04 The Lack of Recognition for Luxury Hotel Brands

04:31 Pricing Premium Discrepancy

07:47 Visibility and Marketing Challenges

14:47 Differentiating Ultra Luxury and Luxury Hotel Brands

24:11 Revenue Generation and Differentiation

27:06 The Rise of Experiential Luxury

31:55 Loyalty Programs and Ultra Luxury Brands

36:04 Building True Affinity with Guests

40:27 Red Sea Global Development in Saudi Arabia

51:24 The Future of Niche Brands

Selection of brands mentioned in the Podcast

Zannier https://www.zannierhotels.com

Habitas https://www.ourhabitas.com

My Guest

Piers Schmidt, Founder

Luxury Branding

Email contact: piers.s@luxury-branding.com

Luxury Branding: https://www.luxury-branding.com/

Summary

This is Ep.02 of my discussion with Dr. Francesc Fuste-Forne, University of Girona, Catalonia.

The Ep. 01 ¨How Instagram & TikTok are rewriting the rules of Gastronomy and Travel Marketing. TSHS-0072 is available for your listening pleasure.

The conversation explores Greenland’s digital storytelling emphasizes its environmental factors and the unique culture within nature.

Dr. Francesc Fuste-Forne recommended that Hospitality professionals should strive to balance high-tech and high-touch experiences and create narratives that evoke identity and engage with customers. The conversation concludes with recommendations for enhancing storytelling techniques and contact information for further engagement.

Summary

In the conversation with Dr. Francesc Fuste-Forne, University of Girona, Catalonia, we explore the role of social media in promoting luxury gastronomy in Abu Dhabi, and the challenges faced by bakeries in Catalonia during the pandemic. The chapters cover topics such as, the balance between authenticity and aesthetics in luxury gastronomy, user-generated content’s influence, social media marketing trends, and the underutilization of short-form videos.

The conversation concludes with recommendations for enhancing storytelling techniques.

Takeaways

• Social media platforms like Instagram and TikTok have revolutionized the way gastronomy and new destinations are marketed and promoted.

• Luxury gastronomy experiences often focus on creating emotional bonds with customers through the use of unique and authentic storytelling

. • Bakeries faced challenges during the pandemic but adapted by increasing takeaway and delivery services and communicating changes to customers.

• Hospitality professionals should strive to balance high-tech and high-touch experiences and create narratives that evoke identity and engage with customers.

Unleashing AI’s Potential: Overcoming Common Pitfalls and Strategies for Success.

Summary

In this episode, Jayanth N Kolla, an AI expert, discusses the key considerations for implementing AI in businesses.

He emphasizes the importance of understanding the evolution of AI and the different generations of AI technology. Jayanth advises companies to align their AI strategy with their core values and to equip their teams with the necessary knowledge and skills. He also highlights the significance of considering the impact of AI on customer experience and the ethical and regulatory considerations in AI implementation. Additionally, Jayanth discusses the risks and challenges associated with AI implementation and provides insights on measuring ROI and creating implementation plans.

Takeaways

Understand the evolution of AI and the different generations of AI technology.

Align your AI strategy with your company’s core values.

Equip your teams with the necessary knowledge and skills for AI implementation.

Consider the impact of AI on customer experience and address ethical and regulatory considerations.

Mitigate risks and challenges associated with AI implementation.

Measure ROI and create implementation plans for AI projects.

Chapters

00:00 Introduction and Setting the Stage

02:11 The Evolution of AI and Its Impact on Industries

05:05 Understanding the Intersection of AI 1.0 and AI 2.0

07:45 Different Approaches to AI Implementation

09:08 The Role of Company Values in AI Implementation

10:08 Equipping Teams for AI Success

13:06 The Impact of AI on Customer Experience

16:05 The Role of the CEO’s Office in AI Strategy and Planning

17:30 Ethical and Regulatory Considerations in AI Implementation

20:04 Mitigating Risks in AI Implementation

27:33 Protecting Against Cyber Attacks

30:57 Measuring ROI and Implementation Plans

34:16 Advice for Implementing AI

43:08 Reflections on AI Journey

The Power of Storytelling & Mental Health Innovation – discussion with Daniel Hettwer. TSHS-0070

In this episode, we’re thrilled to bring you a fascinating conversation with Daniel Hettwer, an innovator venturing into the mental health sphere with creative technological solutions.

As our conversation unfolds, Daniel Hettwer delves into the compelling world of immersive experiences designed to save lives through awareness. He critically addresses the current trend of ‘well-washing’ and emphasizes the value of scientifically proven methods over expensive wellness fads. Offering actionable advice, Daniel highlights simple life gestures, such as connecting with a loved one or practicing gratitude, that can profoundly affect our mental well-being.

Further exploring the intersection of story and technology, Daniel illustrates the importance of emotionally engaging narratives, regardless of the medium. He explains how the technology, such as VR-based previsualization teamed with advanced neuroscience tools, can enhance our ability to tell stories that resonate and evoke empathy.

The discussion also covers the delicate balance between leveraging technology and preserving authentic storytelling — an element that can’t be overstated, whether you’re sitting around campfire in the Finnish Wilderness or watching a high-budget film.

Join us for this episode packed with deep insights and thoughtful discussions on how we can humanize technology to benefit mental health and storytelling. Daniel’s expertise sheds light on the evolving landscape of narrative, technology, and wellness.

Unveiling Authenticity with Aradhana Khowala

Welcome to Episode TSHS-0069 of our podcast series, where we dive into profound conversations with influential personalities shaping our world today. In this episode, we’re honored to have Aradhana Khowala, an inspiring figure in the fields of entrepreneurship, hospitality, and innovation.

We discuss an array of topics, ranging from embracing vulnerability to the implications of artificial intelligence on modern industries. Join us as we delve into the intricate landscape of balancing personal growth, emotional authenticity, and societal expectations. Listen to Aradhana’s refreshing outlook on the necessity of being true to oneself in the ever-evolving world we live in.

Along this enlightening journey, we touch on youth engagement and the power they hold to shape the future. Aradhana shares her optimism surrounding the next generation of leaders and how they continue to hold older generations accountable. As a globe that witnesses rapid changes—whether in technology, politics, or culture—we find solace in the dedication and passion of these young minds.

One of the highlights of this podcast is our exploration of the intriguing intersection of AI, job security, and the hospitality industry. We discuss how 20% of employees may fear job replacement by AI, but this emerging technology also opens doors for new possibilities in skill development, improved job roles, and more meaningful human experiences.

Finally, hear Aradhana talk about the importance of finding purpose in the evolving business landscape. Discover how businesses today are more conscious when it comes to making an impact on a global scale, and why it’s essential to keep evolving alongside the world.

Don’t miss out on this incredible opportunity to sit back and journey through the mind and experiences of Aradhana Khowala. This episode will leave you inspired, reflecting on your personal growth and the ways we, as individuals, can play our part in creating an enriched, more connected future.

Tune in now to unlock the secrets of emotional authenticity, AI, and life in the 21st century with Aradhana Khowala. You don’t want to miss this!

Paul Williams: Unleashing the Entrepreneurial Spirit In Dubai

Once in a while, you’ll stumble upon a force of nature – an individual whose entrepreneurial passion and cunning innovation reshape their field, embodying the spirit of self-belief and soaring over adversity. One such person is Paul Williams, the CEO of Spearhead Creativity.

In a recent, highly engaging conversation, Paul shared a narrative marked by entrepreneurship, strategic branding, AI tech usage, and a sprinkle of jazz bars! He champions the notion of self-belief in the face of ‘haters’ and doubts.

Few things parallel Paul’s commitment to his pursuit, except perhaps his passion for open discussions across an eclectic mix of topics – affairs, sports, or just general subjects. Remarkably, he unwinds at jazz bars, perhaps finding the rhythm of his ideas in the cool blue notes of a saxophone.

As spearhead of Spearhead Creativity, a top-tier digital marketing agency, Paul is elevating the hospitality industry with savvy AI solutions. He’s harnessing the power of AI-driven chatbots to provide travelers with personalized experiences within mere seconds!

Despite his professional accomplishments, he remains grounded and approachable, keen to impart his wisdom to eager minds. You can connect with Paul on LinkedIn or drop him an email to kindle vibrant conversations and get business-driving advice.

Paul Williams is a testament to the power of self-belief, proving that truly believing in yourself can spark an entrepreneurial journey marked by success, innovation, and the courage to hit those high notes in business and life!

“Bridging the Gap: How Susanna Sjöberg’s Expertise is Redefining Mental Wellness in the Hospitality Sector” TSHS-0067

To the listener and reader: What are your top three pain points in dealing with Mental Wellness challenges in your organization? Please write in the comments.

Introduction: In the fast-paced world of hospitality, where customer service is at the forefront, the well-being of employees often takes a back seat. However, in the current era of uncertainty and global challenges, the mental health of hospitality workers is gaining much-needed attention. In this episode of the Social Hotelier podcast, host Sam-Erik Ruttmann delves into the crucial topic of employee well-being with expert advice from Susanna Sjöberg. As a registered mental health professional and the founder of Innerwork CH, Susanna brings a unique perspective that combines her background in business with a passion for workplace mental wellness.

Understanding the Importance of Employee Well-Being:

Sam-Erik sets the stage by emphasizing the significance of employee well-being in the hospitality industry. He highlights the visible impact that employees’ mental states can have on the overall atmosphere of a hotel or service-oriented business. Whether it’s the warm and welcoming vibe of a well-functioning team or the avoidance of eye contact indicating distress, employee well-being plays a pivotal role in shaping the customer experience.

Introducing Susanna Sjöberg:

The podcast introduces Susanna Sjöberg as a seasoned professional in the field of workplace mental wellness. Susanna, based in Geneva, Switzerland, founded Innerwork CH after gaining diverse experiences and insights while working for large organizations and the International Labor Organization. Her expertise spans workplace mental wellness, psychological safety, and health. As Sam-Erik expresses the importance of the episode, Susanna shares her journey, highlighting her passion for workplace well-being that began early in her career.

Defining Mental Health and Dispelling Stigmas:

Susanna clarifies that when discussing mental health, it’s essential to recognize the spectrum it operates on. Rather than focusing solely on mental illness, the conversation extends to mental well-being, analogous to physical health. She acknowledges the challenges of addressing mental health in the hospitality industry, where there is often a reluctance to discuss these issues due to stigma.

Our mutual friend Carin-Isabel Knoop wrote this timely blog on how to pay attention to the hospitality workers who provide a wonderful experience while we enjoy our holiday.

¨ If we vacation to heal our wounds and wound hospitality workers in return, we do nothing net-positive for the world. So, how do we ensure that we don’t care for ourselves at the expense of others?¨ Here is the link to her blog https://carinisabelknoop.medium.com/of-hotel-towels-elephants-mental-health-and-tourism-a907664d477c**

The Global Challenge of Mental Health:

Sam-Erik and Susanna delve into the staggering global impact of mental health issues. Citing statistics from the World Health Organization, Susanna reveals that over 50% of people are experiencing mental health challenges, costing the global economy between one and six trillion US dollars annually. Stress-related work issues alone contribute to over 120,000 deaths per year in the United States.

Examining Workplace Well-Being Programs:

Susanna critiques the current landscape of workplace well-being programs, citing a recent study from the University of Oxford that showed minimal positive impact on employees. She emphasizes the need for companies to move beyond ad hoc well-being initiatives and invest in systematic, structured approaches that build sustainable well-being systems.

Exemplary Companies and Their Well-Being Initiatives:

We explore examples of companies that excel in implementing effective well-being programs. Susanna mentions Pan Pacific in London, highlighting their innovative four-day work weeks and focus on flexibility. Susanna adds TUI to the list, commending their ¨We Care¨ambassador program initiated during the COVID-19 pandemic, demonstrating the positive impact of peer support.

Addressing Mental Health in Changing Work Environments:

The conversation shifts towards adapting to changing expectations, particularly those of the younger generation. Susanna notes that younger employees seek meaningful work, flexibility, and a balanced work-life dynamic. She commends organizations like Hilton, which adopts a holistic approach with its “Care for All” program, addressing self-care, team care, and care for loved ones.

The Role of Middle Management:

Discussing the implementation of well-being programs, Susanna emphasizes the crucial role of top leadership and middle management. CEOs must champion these initiatives, while middle managers require training to effectively support their teams. Susanna stresses the importance of a structured approach that involves systematic training for middle managers.

Navigating Employee Expectations and Recruitment:

Sam-Erik and Susanna explore the changing expectations of the younger workforce and how companies can adapt to attract and retain talent. Susanna advises companies to focus on:

meaningful work,
value alignment,
fostering connections among employees.

She underscores the importance of honesty in recruitment to avoid mismatched expectations.

Practical Strategies for Combating Loneliness:

Susanna provides practical strategies for combating loneliness, a common challenge in the hospitality industry due to irregular working hours. She stresses the importance of connection as a biological need, suggesting regular touchpoints, encouraging social interaction, and raising awareness about the issue.

Conclusion:

I must extend my appreciation to Susanna for sharing her invaluable insights on mental wellness in the hospitality industry.

Susanna’s expertise shines through as she emphasizes the need for a cultural shift, where companies prioritize structured well-being systems and employees take responsibility for their mental health.

To the listener and reader: What are your top three pain points in dealing with Mental Wellness challenges in your organization? Please write in the comments.

The Art of Shaping Ideas and Brands – Mike Munt, Creative Director ApogiiListen in as brand and design expert, Mike Munt, shares invaluable insights about his personal experiences and techniques to successfully shape the ideas and brands in this engaging podcast. He beautifully likens brands to books, emphasizing the delicate dance of visual design and written narrative to truly capture an audience’s imagination.

From discussing the elements of a cohesive visual language, like shape, color, and imagery, to the importance of written communication to express a brand’s unique voice and values, Mont guides us through the nuances of storytelling and brand building. He also talks about being passionate about the experiences that brands offer, and how you can enrich these experiences by deeply understanding your customers and tailoring it to their needs—just like creating a personalized ‘tour’.

Moving forward, he shares his views on an evolving trend in the travel industry, highlighting the rising expectations of the guests, and their increasing preference for destination experiences, rather than simply picking a location or a hotel. Tune in for a unique take on branding, guest profiling, and the future of travel!

Remember to subscribe, comment, and share this enlightening conversation.

The episode titled “Branded Residences A Luxury Illusion or Real Value” discusses the concept of branded residences in the hospitality market.

I am joined by my guest Mark Dardenne, an expert in the development of branded residences in the Gulf area. Branded residences have gained popularity in the past few years, especially in Dubai.

Mark explains that branded residences are properties that are associated with a specific brand or hotel operator. These residences offer a luxury lifestyle with various levels of amenities. During the discussion,

Mark emphasized the importance of doing thorough due diligence when considering buying into a branded residence. He emphasizes the need for partnerships with the right developers who share the same vision and respect the brand’s positioning. The conversation also touches upon the potential challenges and risks associated with branded residences.

Sam-Erik mentions a case where a developer in Dubai used a luxury brand’s logo without fully understanding the rights and intentions of the brand, leading to a mismatch and uncomfortable situation for both parties. Overall, the episode emphasizes the growth and sustainability of the branded residence concept in the hospitality market, while emphasizing the need for careful consideration and partnerships when venturing into this segment.

The Roller Coaster Ride: What aspiring Entrepreneurs need to prepare for – Chris Nader. TSHS-0064

Chris Nader, CO-founder, of ENVI lodges talks about his background growing up in a family of hoteliers and his early exposure to the hospitality industry working at his family’s beach club at a young age. He later got a hospitality MBA from EHL, and worked with various hotel brands before deciding during the pandemic in 2020 to launch his own sustainable hospitality company focused on luxury eco-lodges.

He co-founded ENVI Lodges intending to create a global brand of lodges immersed in nature that provide unique guest experiences while operating responsibly towards local communities and the environment.

Chris discusses the key attributes entrepreneurs need – the courage to take risks and be disciplined to see things through.

He talks about the fundraising process, investing partners they targeted like high net worth individuals and family offices, and differences of raising funds in Europe vs the Middle East. Chris elaborates on ENVI Lodge’s brand vision centered around community and distinguishes it from safari resorts.

He shares perspectives on technology’s role at the lodges to enhance the guest experience while allowing people to disconnect.

The interview concludes with Chris emphasizing the importance of supporting and collaborating with local communities wherever ENVI Lodges launches.

Chris Nader can be contacted on Linkedin and Instagram, @envilodges and @hotel_trotter. When you contact Chris Nader please add #thesocialhotelier

Enjoyed our discussion. Feel free to Buy me a Coffee right here.https://www.buymeacoffee.com/samerik

In this episode, Ted Rubin @tedrubin—a leading Social Media Marketing Strategist, who has been on digital media since 1997—shares his perspective on how hotels and small businesses can use social media to create real relationships with their customers. Ted starts by explaining what inspired him to write his latest book, Return on Relationship: How Social Media Has Changed Customer Service. He then goes on to discuss how hotel staff can use data from their guests in order to deliver better customer service experiences. In addition, Ted speaks about the future of social media in this day and age of AI and automation in customer service by bots. (For more tips on how businesses create lasting connections without meeting face-to-face, check out this episode .)

To wrap things up, Ted shares his advice for hoteliers who are looking to become better at using social media. He explains that the key is not just posting content, but also making sure that it resonates with your audience.

When you contact Ted Rubin, please do me a favor and tag me #thesocialhotelier.

Designing for next-generation luxury customers.

In this fascinating episode, we explore the changing landscape of luxury experiences with my guest Kristoff d’Oria di Cirie, Experiential Creative director and co-founder of Insogni Studio. Kristoff shares his insights on how the next generation of luxury customers value experiences over material possessions, and how brands can create meaningful and memorable experiences for their customers. Kristoff further explores the concept of sleep in hotel rooms and the lack of attention given to providing the best sleeping environment for guests. From lighting design to calming music and customizable pillow menus, he discusses how Asia has been ahead in this regard. He also emphasizes the importance of sleep for productivity and the need for further exploration in this area.

Join host Sam Erik as he speaks with Robyn Woodhead, who turned childhood travel adventures into a career pioneering luxury polar expeditions. Robin shares how her parents fostered her insatiable curiosity through globe-trotting from a young age.

Hear how a failed Antarctic expedition in her 20s spent stuck in a tent led Robyn to establish with her husband the world’s first luxury camp in Antarctica’s interior. She reflects on the hard-won lessons from that formative experience which shaped her calling to share the transformative power of Antarctica’s extremes.

Learn how Robyn built a company enabling scientific projects and founded on sustainable principles out of a naïve start buying seats on a cargo plane. She explains the extraordinary logistics and meticulous planning required to deliver gourmet meals and renewable comforts to one of the planet’s most remote wildernesses.

Robyn also discusses the profound emotional shifts Antarctica fosters in adventurous spirits, from entrepreneurs to astronauts. Join us for an inspiring look at one explorer’s journey to ethically share the awe-inspiring beauty of the South Pole.

In the world of adventure travel, there are individuals who have transformed their passion into a thriving business. One such trailblazer is Luca Franco, a true connoisseur of experiential travel, and the founder of Luxury Frontiers. In this episode, we will delve into Luca’s remarkable journey and the evolution of luxury travel. We will also explore the importance of sustainability in this industry, the challenges and opportunities it presents, and the strategic partnerships that have propelled Luxury Frontiers to success.

The Birth of Luxury Frontiers: From Passion to Business

Luca Franco has been an adventurer at heart since childhood, always seeking unique and immersive experiences. However, it was the global economic crisis of 2008-2010 that triggered a shift in consumer behavior. People began valuing memories over material possessions, giving rise to the experiential travel trend. Luca noticed the success of experiential travel concepts in Africa and decided to bring these unique experiences to North America.

Initially met with skepticism, Luka persevered and embarked on a journey to establish Luxury Frontiers. The concept of luxury tented camps in remote wildernesses, a model already successful in Africa, was met with doubt in North America. However, ten years later, Luxury Frontiers has forged partnerships with some of the biggest players in the industry and stands as a pioneer in the luxury outdoor hospitality sector.

The Evolution of Luxury Travel: From Transformational to Sustainable

Over the last two decades, luxury travel has seen a significant shift in consumer behavior. Two key events, the 2008 economic crisis and the wake-up call of the COVID-19 pandemic, have led to transformational changes in the industry. Experiential travel, sustainable practices, regenerative tourism, and a growing focus on impact awareness have become central themes.

Travelers now seek not just to accumulate experiences but also to connect with the natural world, local communities, and host properties in a more empathetic way. Luka aptly describes this transition as “empathetic travel,” where travelers want to engage in more meaningful and sensitive ways during their journeys.

Sustainability as a Guiding Principle

Sustainability is a fundamental aspect of Luxury Frontiers. It is not just a marketing buzzword but a deeply ingrained principle. The company’s approach is based on biophilic design principles and mimicking nature, creating a harmonious relationship with the environment. They respect and collaborate with landowners, ensuring that their projects are not just sustainable but regenerative, giving back to nature and local communities.

Luka emphasizes the need to move beyond superficial “greenwashing” and adopt a holistic approach that addresses every aspect of a project, from sourcing materials to food production. Nature, which has sustained itself for billions of years, holds valuable lessons for how we can ensure our practices are truly sustainable.

In the competitive world of hotel brands, what truly matters – culture or strategy?

Join us in this thought-provoking video as we delve into the importance of culture and strategy for hotel brands and discuss which one truly reigns supreme.

Culture, often referred to as the heart and soul of a hotel brand, plays a vital role in shaping the guest experience. It encompasses the values, beliefs, and behaviors that define the brand’s identity and create a unique atmosphere. We explore the significance of being the guardian of the culture and the impact it has on delivering promises to both colleagues and guests.

On the other hand, strategy plays a crucial role in guiding the direction and goals of a hotel brand. It involves making calculated decisions about distribution systems, loyalty programs, and brand positioning.

We discuss the strategies employed by top hotel brands such as Marriott, Hilton, and Accor and how they adapt to the evolving hospitality landscape. Through engaging anecdotes, we illustrate the changing dynamics of the workforce, with a focus on the needs and expectations of the young generation.

Discover how the new generation of colleagues and customers are reshaping the industry and how hotel brands must adapt to stay relevant. We also shed light on the evolving landscape of the hotel industry, where lesser-known hotels are emerging as top contenders, surpassing traditional luxury brands.

Through real-life examples, we highlight the power of creating a truly special experience that transcends brand recognition. So, if you’re curious about what truly matters for hotel brands – culture or strategy – this video is a must-watch.

Gain insights from industry experts and gain a deeper understanding of the elements that contribute to a successful hotel brand.

Subscribe to our channel and hit the notification bell to stay updated with the latest content and explore the fascinating world of hospitality.

What are the Do’s and Don’ts of Influencer Marketing in Hospitality

In this episode with my terrific guest Sarah Saffari, Founder of InfluencerNexus we dive into the Do’s and Don’ts of Influencer Marketing.

Sarah shares a goldmine of ideas! Implementing these strategies thoughtfully can significantly impact your hotel’s success.

We will cover the following topics:

The role of influencer marketing in the overall marketing strategy.
What is the danger of having a ¨me too¨ approach and in isolation hiring an influencer to boost the visibility of the hotel?
What is the difference between micro, nano, and celebrity influencers, and what do they mean?
What are the benefits of using say micro and nano influencers vs celebrity influencers. Someone may think that spending marketing funds on a celebrity influencer is the ¨road to salvation¨.
Many hotels tend to opt for having someone work on influencer marketing internally rather than hiring an influencer agency. What are the benefits of hiring an influencer agency?
How does Influencer Agencies work?
How to measure the effectiveness of a campaign and the influencer’s impact on the brand?
Influencer fraud, the too-good-to-be-true influencers promising the world. How exactly can you find fraudulent influencers and prevent them from hurting your hospitality campaigns?

We are discussing with AI trailblazer Tamina Wuerth, CEO and founder of Aivolution how artificial intelligence enables next-level guest personalization. Tamina shares how AI systems capture guest preferences to curate personalized stays across properties.

We are discussing the challenges of balancing guest data collection with privacy. Tamina explains how AI can store guest details and empower staff with personalized recommendations for repeat visitors. This enables the delivery of consistent, tailored service that guests love.

Centralized guest profiles and AI systems create effortless, meaningful personalization for modern travelers. Tamina provides tips for hotels to leverage AI, avoid sounding robotic, and focus messaging on seamless guest experiences.

Overall, we explore in this episode, how AI delivers personalization at scale – understanding guests to provide customized, memorable stays. Tamina gives insider perspectives on AI creating the kind of individualized experiences travelers increasingly expect.

Hotelier Learning Curve: Humility & Curiosity – Discussion with Marc Dardenne We are reflecting with my guest Marc Dardenne on our decades-long careers and sharing insights learned along the way. Starting as management trainees Marc with Hilton and me with Hyatt, we gained experience across multiple countries and cultures. Early challenges included adapting to new … Continue reading Hotelier Learning Curve: Humility & Curiosity – Discussion with Marc Dardenne. TSHS-056 →

Stand Out in a Crowded Market – Hotel Branding Strategies Join me with my guest hospitality expert Marc Dardenne as he shares insider tips and anecdotes from career-launching iconic hotel brands, like Armani Hotels, The Address, and Patina Hotels. – Learn Marc’s perspective on what makes a successful brand, from identifying your market niche to … Continue reading Stand Out in a Crowded Market – Hotel Branding Strategies. TSHS-055 →

Why Interior branding has the incredible ability to connect brands with their guests. Discussing with Bruna Rodrigues, Founder and principal designer of INPAR Hospitality Concepts, a boutique design studio specializing in the hospitality sector. Originally from Brazil, and based in Malaga, Spain, she is passionate about helping businesses realize the full potential of their interiors. … Continue reading Why Interior branding has the incredible ability to connect brands with their guests. TSHS – 054 →

2 Hospitality Events, 3 Takeaways with 5 Guests

I attended IHIF ( International Hotel Investment Forum, Berlin and Eco Resort Network Event, in Montenegro. I thought it would be great to get some people who joined either or both events to share their views, in this way to give a balanced takeaway for you the listeners.

Let me introduce my guests who made this episode possible.

Dr.Willy Legrand is, Professor at the IU University of Applied Sciences in Germany, with specialization in sustainable hospitality development and management. His recent publication co-edited with Henri Kuokkanen and Jonathan Day, Critical Questions in Sustainability and Hospitality is a must-read. Contact: linkedin.com/in/prof-willy-legrand. Website. www.willylegrand.com

Robyn Woodhead, is a polar explorer who co-founded with her husband White Desert Antarctica, operating three separate luxury camps in Antarctica, and aiming to be a positive influence on the entire continent’s Climate Change legacy. website: www.white-desert.com. Email: robyn@white-desert.com

Maribel Esparcia Perez, is an Independent Advisor, Professor and Managing Partner of the European Sustainable Hospitality Club, Certified Change Agent by ISSP, part of the CSW63 SDG’s at UN. Contact: linkedin.com/in/maribelesparcia , website: www.eshclub.com

Tariro Madzingira is a banking professional and community builder, interested in getting underrepresented groups into nature for mental health benefits. She is building a diverse online community encouraging high-potential professionals and students to intentional breaks in the outdoors. Contact: linkedin.com/in/madzingira

Chris Nader is the Co-Founder and CEO of ENVI Lodges, the first luxury ecolodge brand and management company to launch from the Middle East, with a presence in the Middle East, Europe and the Americas. Contact: linkedin.com/in/christiannader

Discussion with Hylton Lipkin the General Manager for Garrya Mu Gang Chai and Homm Tu Le in Vietnam, part of The Banyan Tree Group.
Speaking about his approach to operate a hotel sustainably with a focus on People,Planet and Profit.
Hylton is passionate about Environmental Wellness and describes his approach.

Is there a real potential for generative AI in the Hotel industry?
Discussing with Jaynath N Kolla, Head of Strategy for a Big Tech Firm, Building the new Internet of Health. Jayanth insight on emerging tech is invaluable and will surely leave you inspired. He is sharing his views about the Technologists, what happened to their Rock Star status, and the latest trends with Generative AI shaping the future of the hotel industry, with some practical tips.

Critical Questions in Hospitality.
My guest in this episode is Celine Vadam, Co-founder of Hospitality of the Future Think Tank contributed with the team from the Hospitality of the Future Think Tank to Prof. Dr. Willy Legrand’s book¨Critical Questions in Sustainability and Hospitality.¨

We will discuss with Celine Vadam how to make better choices and prioritize a more holistic commitment to protecting the planet.

The future hotel leadership – discussion with Aki Keskitalo, Hotel General Manager, Hotel Torni & Solo Sokos Helsinki
Interesting discussion with Aki Keskitalo, besides his passion for hospitality, and empowering his colleagues, he is known to get out of his comfort zone.
He is the contestant in the Finnish version of The Apprentice aka DIILI 2023.

Learn more what drives him to excel in Life and his views on the future of hotel leadership.

Michael Haddad: From Paralysed to World Record Breaker Discussion with endurance athlete Michael Haddad about his Awake Walk Svalbard Michael Haddad is a UNDP Arab States Goodwill Ambassador for Climate Action, an endurance athlete holding four record-breaking athletic feats, who overcame his disability and believes nothing is impossible. In April 2023 he will be mustering … Continue reading Michael Haddad: From Paralysed to World Record Breaker. TSHS – 047 →

Discussing with Yana Kaiser, Architect and passionate sauna aficionado. She moved to Finland recently and joined the Studio Puisto Architects. While writing her thesis for the Masters Degree, and sitting long hours in front of computer she developed back pains and was also mentally stressed out. She found the remedy from sauna, both physically as … Continue reading What is the evolution of Finnish Sauna? TSHS – 046 →

With passion for pioneering ideas and new approaches to hospitality experiences my guest Ron Swidler created the Hotel of Tomorrow Project an industry leading-leading think tank. I will discuss with Ron about his journey that has lead him to bring together hundreds of companies to envision the future of hospitality, which has resulted in innovation … Continue reading The Hotel of Tomorrow Project – discussion with Ron Swidler, CIO, Gettys Group →

Creating a Wellness Ritual Around Cartoons and video games for Children improves their mental wellbeing with help of professional teachers. Cartoons and video games are a great way to get your children interested in wellness and exercise. The best way to do this is to create an exercise ritual around cartoons and video games. Discussing … Continue reading How to improve your Children wellness, health and mental well-being and Exercise with Avatar. →

In this episode I will discuss with Maria Antonia Velez about coffee, specifically about Colombian coffee and the forgotten heroes in coffee. Maria is from a family of coffee growers that have grown coffee for the past 200 years in Colombia. She is now based in Malta operating her own coffee house. She will share … Continue reading The neglected heroes in coffee. TSHS – 044 →

Digital era recruitment Treat the recruitment like modern marketing of your hotel. The Human Resources Manager position has been renamed by many companies to Director of Talent Acquisition. The Director of Talent Acquisition is in charge of the digital era recruitment, and onboarding Think like a marketer and consider the importance of selling the Destination … Continue reading Recruitment should be run like an amazing marketing campaign. TSHS – 0043 →

Asked Daniel Green, Chef and Author, Michael Whiteman, President Baum & Whiteman International and TJ Delle Donne Assistant Dean College of Food Innovation at Johnson & Wales University, what they thought about Social Media usage by the hospitality industry. Listen what they have to say.

My guest Hylton Lipkin, is the General Manager of ALBA Wellness Valley by Fusion, Vietnam. He is an industry veteran in the Spa and Wellness , and the World Wellness Weekend Ambassador, Vietnam. We will hear about wellness trends and operating wellness facilities during COVID pandemic. We will discuss how the client’s needs and asks … Continue reading A look inside wellness with my guest Hylton Lipkin, World Wellness Weekend Ambassador for Vietnam. TSHS-0041 →

I discussed with my guest Abid Butt about the current situation that effects our plans to travel during Christmas period. We covered Europe, USA markets and especially why Home Stay Sector is doing so well.

Restaurant owners have been forced to quickly come up with new adaptations on menus, points of service, hours, delivery, and takeout models that better serve their local communities just to keep the lights on. The new definition of dining has been for a while, STAYING HOME – Place an order for a meal with your … Continue reading How to create memorable experiences that matter and connect with restaurant customers. TSHS – 0039 →

The use of robotics in tourism, travel, and hospitality is a controversial topic. Whenever we talk about robotics we do it with a certain degree of superstition and superficiality, Technology is never the end, but a means to improve internal processes, build branding, guest loyalty and increase profits. We will discuss with Lasse Rouhiainen, International … Continue reading How Tourism Companies can Leverage with AI. TSHS – 0038 →

Almost overnight all over the world tourism came to point zero. It is a unique, even scary moment. Catastrophe or a chance to reset and build something new? Discussion with Jaka Godejša, Coordinator, about his journey in hospitality, and his passion To Build Tourism From Zero. He has seen the negative impact mass tourism can … Continue reading Building Tourism From Zero With Ideas From Zero. EP. 2. TSHS – 0037 →

Discussion with Rudi Medved Team Leader of a startup ”LocalsFromZero”, which is an online marketplace for hidden, unshaped tourism experiences. They are helping local providers in Slovenia to become visible and at the same time building more responsible tourism. About #LocalsFromZero mission is to connect people with unique local artisans, experts, associations, clubs, charities, and more. All … Continue reading How to Build Tourism from Zero_ Ep.01. TSHS-0036 →

Welcome to the 3rd episode of 3 part series called The Why, What and How of digital marketing in tourism and hospitality I am with Juho Pesonen, Head of eTourism Research at University of Eastern Finland In this episodes we are discussing about • Where does digital marketing in tourism and hospitality start from? What … Continue reading What are the key factors in executing the digital marketing for tourism and hospitality. TSHS-0035 →

Welcome to the 2nd episode of 3 part series called The Why, What and How of digital marketing in tourism and hospitality I am with Juha Pesonen, Head of eTourism Research at University of Eastern Finland In this episodes we are discussing about Defining a strategy to reach business goals. We will talk about Where … Continue reading Sharing the secrets of defining strategies to reach business goals with digital marketing. TSHS-0034 →

Why bother with Digital Marketing for Tourism and Hospitality. Discussing in this three part series with Juho Pesonen, Tourism Marketing and Management Master’s Degree Programme Director; Adjunct Professor, Head of eTourism Research, University of Eastern Finland.

When it comes to size, today, modern hospitality faces two extreme trends: either over-extending with large facilities featuring pools, restaurants and luxurious amenities, or paring down to the simplest form with practical, mobile concepts. Focus on the latter which are shaping the future of hospitality.Discussion with Willem van Bolderen, Architect, Partner of Studio Architects.

The hospitality industry faces overwhelming uncertainty and risks right now. The loss of a job and loss of stability increases a person’s risk to experience mental health issues… and they are at a much higher risk to attempt drastic actions” Maintaining mental health is both more challenging and more important in these unprecedented times. Sam-Erik … Continue reading How can mental health issues affect an individual during pandemic. TSHS -0031 →

Thrilled to speak with Willem van Bolderen, Architect and on of the founders of Studio Puisto Architects, about their the latest developments in hospitality architecture, called Space of Mind. We also discuss the benefit of wood as a building material to create sustainability sound buildings. He also described the modern approach in using technology new … Continue reading The future of hospitality – What you need to know for 2021. TSHS-0030 →

I spoke with Hani Abu Dayeeh, President NETOURS, and Chairman of the Board, Bethlehem University Tourism Institute. He was reflecting on the challenges facing tourism in Betlehem Post Covid, and how it has affected people in the Palestine region. He also spoke about – Plans for Project Betlehem Reborn 2021 starting with the First Advent … Continue reading How will Bethlehem Reborn project revitalise Faith Tourism to Bethlehem. TSHS-0029 →

Thrilled to speak with the Bangkok based Rohit Sachdev – Chief Executive Officer Soho Hospitality, about innovation and changes in restaurant and bars offerings, operating models and dining preferences. What are the KPI’s, key pillars that make restaurants and bars succesful. Rohit outlines ways to find new customers. He also talks not only experiential but … Continue reading Key trends driving innovation in the restaurant industry. TSHS – 0028 →

Hospitality Insight is thrilled to have Paul Steen, Director of Global Accounts, Tonja Barwick, Managing Director and Brian Plott, Regional Vice President, HelmsBriscoe. We will have an opportunity to hear from the global leader in meetings procurement & site selection about the state of the meeting, incentives, conferences and events industry, emerging trends and recovery … Continue reading How to inspire confidence in the events industry – USA & Global TSHS – 0027 →

I am absolutely thrilled to bring the following industry leaders, Dr, Hisham Zaazou, Former Minister of Tourism Egypt, Serkan Ceylan, Bodrum Promotion Foundation, Turkey, and Nikos Hadjos, Strategic Advisor, Hotel Investments , to discuss industry challenges and opportunities in the Mediterranean Region. Serkan Ceylan: • Share with us what is the attraction of Bodrum, who … Continue reading How to inspire travel confidence to the Mediterranean basin. TSHS-0026 →

Discussing with Abhisek Bose and Anupam Verma, co-founders of revo-ex technologies. How innovative hospitality solutions may revolutionise the guest experience with mobile technologies. revo-ex has developed a mobile technology solution for hotels that responds to the current business traveler needs of app based solution to provide convenient services for the hotel guests. 🔴Sam-Erik Ruttmann shares … Continue reading How will mobile technology change the future of hotel customer service and customer experience. TSHS – 0024 →

What are the most important deep tech solutions for travel and tourism, and why they matter for hotels current and post covid era! 1) Latest travel & tourism industry news, as the first set of lockdowns are lifting 2) Deep Technologies based solutions for Travel & Tourism industry for the current and post-Covid era. Links … Continue reading What are the most important deep tech solutions for travel and tourism, and why they matter! TSHS-0023 →

The next innovation and disruption in the Travel and Tourism industry could come from… Banking & Financial Services and Technology industries According to a research made by Podium 96% of businesses say a fast response to customers is important. Yet, 82% of customers say businesses aren’t fast enough. There is a huge gap between expectation … Continue reading Where may the next paradigm shift and innovation in the Travel & Tourism be coming from? TSHS-0022 →

In this segment of Hospitality Talks, Sam-Erik Ruttmann and Abid Butt invited.industry professionals to discuss industry challenges in the current environment. Guests include Alex Cabanas – CEO Benchmark Global Hospitality, Dr. Erinn Tucker, PhD, MBA, MS, CDMP. – Faculty Director & Associate Professor Georgetown University and Michael Frenkel – President MFC Public Relations. Here are … Continue reading Hotel Industry challenges during a pandemic! TSHS-0021 →

John Podaras is a long term resident and hospitality expert based in Dubai. He is sharing his experiences and observations of the interesting changes in Saudi Arabia with the launch of Hospitality Giga projects supporting the Saudi Arabia 2030 vision. John also shares the attitude of Dubai and Saudi Arabia dealing with the corona virus, … Continue reading Discussing with John Podaras – The Gulf Hospitality Scene! TSHS-0020 →

I am discussing with Yasha Chatab, based in Jakarta, about everyday life in Jakarta. We also talk about government encouragements for people to travel more. Bali announced ¨Love Bali ¨campaign to entice travellers to visit The island of Gods. Does this approach work?

Interview with Filip Boyen, CEO, Forbes Travel Guide. – Breaking down what Forbes Travel Guide do. ( Inspections, Classifications and Service standards) – What are the needs of high end travellers ( Boomers, Gen X, Gen Y, Gen Z are they really that different? – Challenges in the industry with hotel school graduates. How to … Continue reading Global luxury travel trends – interview with Filip Boyen, CEO, Forbes Travel Guide! TSHS-018 →

We discuss with my guest Sehnaz Cehreli, authority and expert on the needs of the new generation travellers. They are socially responsible, believe in sustainability and living to experience the unique moment. What should the travel destinations and hotels do successfully market and serve the needs of the travellers.

Discussion with a recent hotel school graduates, how some interns perceive their time as trainees. Why is there some reluctancy and loss of passion to stay in the industry? How should we tackle this dilemma about the so called talent drain. Here is the link to the report mentioned, about the expectations and gaps between … Continue reading How to recruit, inspire and retain new leadership talent for your hotel! TSHS – 016 →

Hotel Talks is a monthly show co hosted with Abid Butt, a global leader in the hospitality industry. We discuss the burning topics that effect the global hospitality industry. In this segment our topics are on the Macro level; Geopolitical Elements, Demographics, Safety Security. We dig deep into Exponential Technology; Hyper Technology, Customer Journey and … Continue reading The changing landscape of the hotel industry!! TSHS-015 →

PHUKET: The narrow laneways and pastel-coloured shophouses of Phuket Old Town are usually bustling with Chinese tourists during the Lunar New Year holiday, but travel bans and local fears about coronavirus have largely emptied the streets this year. Just a handful of tourists, many wearing face masks, strolled through the area during daylight hours this … Continue reading Impact of Corona Virus on European tourism industry! TSHS – 014 →

Happy New Year 2020. May this year be full of happiness, less stressful, more truthful with less false news. Jayanth Kolla Technology Trend Watcher joins me for a conversation about Technology evolution and predictions for 2020 and onwards. Jayanth is an oft-quoted industry leader whose viewpoints and analyst notes are regularly published in leading business … Continue reading 2020 Predictions with Tech Trend Watcher Jayanth Kolla! TSHS-013 →

Greger and I are both live stream enthusiasts. We met couple of years in an online community to learn how to create live videos. We sharing some anecdotes how it was to first go live. Greger being a teacher and musician told me had a lot fun doing his first live streams. I on the … Continue reading Discussion with Online Entrepreneur Greger Hillman! TSHS – 012 →

Great Customer Service Experience in hotels are not enough anymore! The bold headline has some truth in it in the context of hotel marketing. We will have to be able to reach the fickle mobile driven customer looking to catch their attention, while the consider which hotel they will choose for their next stay. Video … Continue reading Why video content can separate your hotel from the rest! TSHS – 011 →

We talked about the evolution of the travel aggregators aka. OTA that is a way of hotels t become ever so more visible online. Travellers find the websites useful as they can compare rates, reviews and availability of many different accommodation options at one glance, and book them quickly and easily in just a few … Continue reading The Good, Bad and Ugly Hospitality Aggregators, now what?TSHS – 010 →

What happens to tourism businesses that do not listen to changes in travellers habits? Sadly we know the answer to that question, they collapse. The leading hotelier association in Spain are crying foul. Also there is a claim that Thomas Cook in this case ruined the booked trips when the news was announced. In this … Continue reading What should tourism business do to better to react to changes in travellers habits! TSHS_009 →

CHUSOK. We were celebrating September full moon aka the Harvest Moon. The celebration was our modest version of Chusok compared to the traditional Korean Thanksgiving celebrated over 3 days in Korea. The tradition calls for visit to ancestral graves during the three-day holiday September 13 – 15. Festive occasions, such as Chusok, demonstrate the … Continue reading How to best define the problem you are going to solve, without putting the people to sleep! TSHS_008 →

When I left the corporate hotelier job and started on my advisory services 6 years ago, one of the industry buzzwords was “personalisation” — it was everywhere. Somehow, over the years, it felt like our industry replaced personalisation with messaging, chatbots, voice, and then AI. But, in my humble opinion, none of these great new … Continue reading What irritates hotel guests most! TSHS_007 →

Loyalty is Dead Long Live Loyalty – was declared by Sales Force CEO Marc Benioff.Maybe the loyalty programs are the things of the past, but earned loyalty is the glue that keeps your customers and guests coming back time after time.There is a difference between guest satisfaction and guest loyalty- The ideas was that loyalty … Continue reading What delights hotel guest most! TSHS_006 →

Whether you know it or not, you have a personal brand. Admit it you have at least once Googled your name, I confess, I check my google presence regularly. Reason is to see how my different online blog posts, podcasts, videos are found in the all mighty Google. I also check out my prospective business … Continue reading Ever Googled your name and what did you find? TSHS_005 →

Mediterranean represents one third of all tourism arrivals. Mediterranean region is also hitting the news headlines, regularly sadly focusing on terrorist attacks, economic crisis, political crisis and immigrant drowning. My guest Andrew Agius Muscat, General Secretary and Co – Founder of Mediterranean Tourism Foundation explains about his mission in life to organise events that will … Continue reading Andrew Agius Muscat – What are Initiatives to develop sustainable tourism actions and renewable strategies for the Mediterranean region. TSHS_004 →

In the early fifties Tenzing Norgay and Edmund Hillary where the first confirmed summiting of Mount Everest. 66 years later the peak has become so popular that there are lines of climbers waiting to reach the same peak. Climbers are taking risks while waiting, and this has not been without casualties even this year, during … Continue reading How can a technology play role in sustainable tourism? TSHS_003 →

Why AI and digital transformation will impact the future of hotels What are the implications of digital transformation, technology, and artificial intelligence for hotels? The impact of big data and business analytics with technologies such as artificial intelligence have profound implications for hotel companies, individuals, and society. . On this episode, Sam-Erik Ruttmann and Lasse … Continue reading Why AI and digital transformation will impact the future of hotels. TSHS_002 →

Sharing my experience how I renewed inspiration to podcast. Sharing tips and tricks on developing content, podcast apps, and suggested app to promote your podcast in social media.

One of the hotel travel industry buzzwords was personalisation. I am sharing my experience and observations as an hotelier and hotel guest, where the great tech is taking over and replace the purpose they all exist to serve. Fly shame or #flygskam is the buzzword and a growing trend of traveling by rail. Has the … Continue reading EP.37 What Irritates Hotel Guest Most →

Interview with Praveen Kanyadi, Co- Founder and VP of Products, SpotCues. Their mobile communication platform help industries like retail and hospitality to leverage mobile as a channel to engage the guest and personalise their experience. We are 8000km apart and have a blast of a conversation in this show. Praveen shares his views on hospitality … Continue reading Episode 36. How to use mobile as a channel to personalise the customer experience.(feat. Praveen Kanyadi) →

Interview with Deniz Tekerek, Co-Founder, Portier Technologies. He explains ways how hotels are able to create the best guest experience for the luxury traveler. Their service puts the luxury service in the palms of hotel customer hand. Why is personalisation an over used word in hotels. I asked Deniz to tell me something that is … Continue reading Episode 35. How could hotels create the best guest experience for the luxury traveler? →

Are you conceited or smart if you care about your personal brand? Consider your personal brand is your most important asset. In this episode I share some practical tips how to get started and how nurture your brand. — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

I wondered sometime is social media a waste of my time. My conclusion was if I take a laser focus on my approach it will be rewarding. I share my strategy how I do it. — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

Whether you are in different stages of your life and career, you will benefit from having strategy to create, and enhancing your personal brand. I share my experience how I developed my personal brand after the corporate career of 40 years ended. — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

I met a nice guy Jayanth Kolla in Malta recently and we started to exchange experiences. I learned that he loves motorcycles and is a great fan of Guns N’ Roses. Jayanth is also the founder and Partner of Convergence Catalyst company, based in Bangalore, India, providing Digital Leadership Advisory, aiding companies lead innovation, disruption … Continue reading Episode 31. Blockchain Simply Explained →

The 6th edition of Mediterranean Tourism Forum was staged in Malta. I am sharing my impressions from my visit in Malta. My guest Jill Hellman who was the moderator at the forum shares her key take aways. — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

There can no greater gift that of giving one’s time and energy without expecting anything in return! — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

Interviewing the Chef de Cuisine of Restaurant Ultima. “Ultima is a vision of what food production and consumption could be like in the future, following the spirit of the circular economy,” — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

Sharing hospitality update from Helsinki. What’s new and what is hot’ — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

Update from my visit in the beautiful island of Malta — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

How to get started building your Personal Brand OnLine — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

— Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

Personal brand building online for executives employees and students will continue to dominate in 2018. Your road to success depends how well you take the opportunity onboard. I am sharing my Tips & Tricks with my personal story. — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

First episode, back again for The Year Of Dog…describing what’s in store for this Season…About New Technology Communication and Hospitality.. — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

Happy New Year 2018 and brief outline what is in store for 2018 on this station. — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

We are so used to using emails, messengers on various social media platforms. From now on I am calling someone every day I have not talked with for the past 6 months, just to say hello and catch up. — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

What are the key traits that companies are looking for when hiring a new manager? There is one qualification I rarely see in these ads. I wonder why..? — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

Plenty of good quality, eatable products end up in waste. Now well known chef create waste de jour delicious meals. Some of the meals are served in the restaurant, the rest is distributed to charity. — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

Stop Talking About You. You are not the point. — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

How to deal with genuine complaints, and complainers who need attention. — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

How to achieve social media greatness. — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

Which star category hotels do you normally stay at? Would you consider this? — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

Social will Never Replace a Handshake! — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

Ep05. I’m old school, and not into socialmedia — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

How to leverage socialmedia to drive guest loyalty. — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

After working as Hotel GM for several years in Asia, Middle East, reminiscing about the FOMO I had on holidays. — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

How to use the traditional tools and digital tools to create a bond between hotel and guest. — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message

Continuation of the hoteliers journey — Send in a voice message: https://anchor.fm/sam-erik-hotel-mentor/message