The Digital Apprenticeship Podcast: Recent Episodes
Stephanie Trinder Digital Marketer and Business Consultant
Are you a tradie relying on word of mouth to find work? Are you spending time and money on social media but not seeing results? Are you feeling overwhelmed and confused about what to do next? If so, this is the podcast for you!
In this podcast, I’ll cover important elements of digital marketing in a clear format. I'll help you use tools like social media, website and email to gain visibility in your trade industry, generate new leads and put money in your bank account.
Join me as I sit down with some of the most inspiring and successful tradespeople to discover how they leveraged digital marketing to build their businesses from the ground up. You'll leave feeling motivated and equipped to DIY your digital marketing.
Harry Sanders is the director and founder of StudioHawk, the largest specialised SEO company in Australia. StudioHawk is renowned for delivering an honest, results driven service and Harry and his team have won several awards for their SEO work and education, it’s their bread and butter. In todays episode, Harry shares:
- Why Search Engine Optimisation (SEO) is important for your trade business
- Where to start with SEO: the three elements you should be focusing on, minus the fluff
- The SEO tools you need to help improve your Google search ranking
- Harrys tips for improving the quantity and quality of your website traffic, including how to prime your website for discoverability
CHECK OUT STUDIO HAWK: Website: https://studiohawk.com.au SEO Course: https://hawkacademy.co
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here www.thedigitalapprenticeship.com.au/23
HOW TO SUPPORT THE SHOW:
- Write a review
- Subscribe so you never miss an episode
- Screenshot as you listen, share to your social media and tag me so I can repost
Matt Jamieson is the director of Render X, a creative rendering business based on the Gold Coast of Australia. Over the past 10 years, Matt has earned expert reputation- known for delivering high-end, noteworthy finishes. He has built an impressive portfolio working with Dior, Homebodii, Sabo Skirt, Rick Shores, ABI Interiors, the Tweed Terrace House and more.
Heres how he did it…
CONNECT WITH MATT: Website: https://www.renderx.com.au/ Instagram: https://www.instagram.com/render.x/
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/22
HOW TO SUPPORT THE SHOW:
- Write a review
- Subscribe so you never miss an episode
- Screenshot as you listen, share to your social media and tag me so I can repost
So you know how to write, but do you know how to write words that persuade clients to take action? To request a quote, email, call, download that thing or hire you?
Today I'm chatting to Amy Byrne, copywriter and director of Ambit Communications. In this episode, Amy explains why choosing the right words for your website copy is so important.
She shares her best tips and advice that will help you use words to:
- Attract clients
- Hold their attention
- Persuade them to take action
- Increase your conversion and
- Stand our from competitors
CONTACT AMY BYRNE: Website: https://ambitcommunications.com.au
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/21
HOW TO SUPPORT THE SHOW:
- Write a review
- Subscribe so you never miss an episode
- Screenshot as you listen, share to your social media and tag me so I can repost
How did Oscar Ledlin turn $240 in to $1.2 million dollars worth of sales?
In todays show I’m chatting with Oscar Ledlin, Founder and CEO of Ledlin Developments.
Since it’s beginning in 2013, Ledlin has experienced a sharp rise to success on the back of Oscars business knowledge and unconventional approach to marketing, not typically seen in the commercial or industrial space. In this episode Oscar shares:
- The non-traditional marketing techniques that give Ledlin their competitive edge
- The marketing campaigns that made 2020 (the year of Covid) their most successful yet
- How he turned $240 in to $1.2 million dollars worth of sales
- Residential vs commercial property investment and how they compare
- His best advice for listeners wanting to pursue a career in commercial development
CHECK OUT LEDLIN DEVELOPMENTS: Website: https://ledlin.com.au Instagram: www.instagram.com/oscarledlin
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/20
HOW TO SUPPORT THE SHOW:
- Write a review
- Subscribe so you never miss an episode
- Screenshot as you listen, share to your social media and tag me so I can repost
In todays show I’m excited to be chatting with Drew Mansur, co-founder of TileCloud. Since it’s launch in 2017, TileCloud has completely transformed the online tile shopping experience. Today, Drew shares:
- His journey to TileCloud, including experience as a Trade Coordinator, Project Manager and Director of RedRock Tiling
- The key elements behind TileCloud's rapid growth and success along with rebranding, customer feedback and understanding the buyer journey
- Drews advice for small businesses utilising social media marketing
BROWSE TILES AND RENOVATION INSPIRATION AT TILECLOUD: Website: www.tilecloud.com.au Instagram: www.instagram.com/tilecloud
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/19
HOW TO SUPPORT THE SHOW:
- Write a review
- Subscribe so you never miss an episode
- Screenshot as you listen and share to your social media and tag me so I can repost
In todays show I’m discussing why you shouldn't rely on social media alone and how you can create a sustainable online presence by diversifying your marketing strategy.
We discuss:
- Why you shouldn't rely on social media for your business
- The best places and ways to represent your brand online
- The difference between media that is paid, earned, shared and owned
- How to create a sustainable online presence
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/18
HOW TO SUPPORT THE SHOW:
- Write a review
- Subscribe so you never miss an episode
- Screenshot as you listen and share to your social media and tag me so I can repost
In todays show I’m teaching you a marketing principle that will stop you competing on price, improve your sales pitch and convert potential clients in to paying customers.
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/17
HOW TO SUPPORT THE SHOW:
- Write a review
- Subscribe so you never miss an episode
- Screenshot as you listen and share to your social media and tag me so I can repost
In todays show, I'm sharing my tips for how to prepare your business for when you close down over the holidays and how you can perform a practical marketing review that will set you up for success in the New Year.
Here's what we cover:
- How to manage your clients expectations over the holiday period
- My tip for creating happy, loyal clients and encouraging referrals
- A Christmas competition idea that will encourage testimonials
- The platforms I recommend for scheduling content
- How to perform a practical marketing review that will set you up for success in the new year
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/16
HOW TO SUPPORT THE SHOW:
- Write a review
- Subscribe so you never miss an episode
- Screenshot as you listen and share to your social media and tag me so I can repost
Today I'm chatting to Tommy (@aussietoolguy), known for his popular tool reviews on Instagram.
Tommy has grown a community of over 11,000 engaged followers and most recently has had huge success with Instagram Reels, reaching over 240,000 viewers.
In today's show, Tommy shares his experience and approach to Instagram marketing including:
- The impact social media has had on his carpentry business
- How he became sponsored by Trade Tools
- His tips for creating Instagram Reels for your trade business
WANT TO CONNECT WITH TOMMY? Instagram: https://www.instagram.com/aussietoolguy/
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/15
HOW TO SUPPORT THE SHOW:
- Write a review- it would mean the world to me
- Subscribe so you never miss an episode
- Screenshot as you listen and share to your social media and tag me so I can repost
What do you think of when you hear the word “branding”? You probably think about logos and colours but branding is so much more than your organisations visual identity.
In todays show I talk to Melissa Packham from A Brand Is Not A Logo. Mel takes us beyond the logo to the 5 core foundations your business needs to stand out from the pack.
She also shares the 3 elements to any good strategy that will help you make better business decisions, set goals and knock them out of the park!
WANT TO CONNECT WITH MELISSA? Website: https://abrandisnotalogo.com Instagram: https://www.instagram.com/abrandisnotalogo/
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/14
HOW TO SUPPORT THE SHOW:
- Write a review- it would mean the world to me
- Subscribe so you never miss an episode
- Screenshot as you listen and share to your social media and tag me so I can repost
In todays show I share 8 lessons I've learnt in 8 years of digital marketing. This episode will challenge you to rethink your approach to marketing and the consumer experience.
You'll learn:
- How failure is a precursor to success and how to cope with feeling like a dumb-ass
- How to stand-out in your industry and connect with your consumers
- How to humanise your brand and why this matters
- Why you shouldn't focus on website traffic and what you should focus on instead
- The one thing your customer cares about (it's not your business)
P.S. For the parents listening, this show is only explicit because I recommend a book title that has a swear word in it.
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/13
HOW TO SUPPORT THE SHOW:
- Write a review- it would mean the world to me
- Subscribe so you never miss an episode
- Screenshot as you listen and share to your social media and tag me so I can repost
Wondering if websites are still relevant? Run a business (of any size) and still don't have a website? Know your website needs some work but haven't done anything about? Tune in, this is the episode for you!
In todays show, I discuss if you really need a website and what role your website plays in your business.
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/12
HOW TO SUPPORT THE SHOW:
- Write a review- it would mean the world to me!
- Subscribe so you never miss an episode!
- Screenshot as you listen and share to your social media and tag me so I can repost!
With so many changes to social media over the last decade, it's no surprise that contests have changed too.
In this episode, I'm joined bySuki van Koeverden from Origami Globe- Australias home for competition strategies. Suki shares best practice for social media competitions in 2020 & beyond.
Here's what we cover:
- Best practice for running social media contests in 2020
- The two major types of competitions
- How to promote your contest
- How to encourage more competition entries
- What you need to know about social media contest rules & regulations
- The difference between earned, owned and paid media
WANT TO CONNECT WITH SUKI? Website: https://www.origamiglobe.com.au Facebook: https://www.facebook.com/origamiglobe
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/11
HOW TO SUPPORT THE SHOW:
- Write a review- it would mean the world to me!
- Subscribe so you never miss an episode!
- Screenshot as you listen and share to your social media and tag me so I can repost!
Wondering if social media contests are worth the time and investment? In this episode I chat to Richie from Liberty Equipment Hire. In less than 12 months, Richie has grown his social media following to more than 8,000 people by using competitions. We cover a lot of ground including:
- How much Richie has invested in competitions
- How to keep your costs down
- What strategic collaborations are and why you should use them
- How to set your competition up for success
- The impact contests have had on his business
- What it means to 'boost a post' and if it's worth it or not
- Why your follower count doesn't matter and what you should focus on instead
WANT TO CONNECT WITH RICHIE? Website: https://www.libertyequipmenthire.com.au Instagram: https://www.instagram.com/libertyequipmenthire/
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/10
HOW TO SUPPORT THE SHOW:
- Write a review- it would mean the world to me!
- Subscribe so you never miss an episode!
- Screenshot as you listen and share to your social media and tag me so I can repost!
Don't underestimate the power of your Instagram profile and bio. It’s the first thing your visitors see and consider when deciding if they should follow you or not- it's prime realestate.
Today I’m sharing 7 ways you can optimise your Instagram profile, to make a great first impression.
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/9
HOW TO SUPPORT THE SHOW:
- Write a review- it would mean the world to me!
- Subscribe so you never miss an episode!
- Screenshot as you listen and share to your social media and tag me so I can repost!
Wondering how to get more website visits? In today's episode I share:
- What you need to know BEFORE you start sending people to your website
- 5 creative tips for generating website traffic
- Tools that will improve your click-through rate
And as always, I include examples that are specific to the trade industry i.e. builders, carpenters and landscapers.
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/8
HOW TO SUPPORT THE SHOW:
- Write a review- it would mean the world to me!
- Subscribe so you never miss an episode!
- Screenshot as you listen and share to your social media and tag me so I can repost!
In this episode I chat to Max Neustifter from Maxkil Drywall, Plastering and Painting. In four years, Max has grown his YouTube channel to 62,000 subscribers and counting.
In this conversation with Max, we cover:
- How he grew his YouTube Channel
- How it's impacted his business and
- His top tips to help you achieve YouTube success
WANT TO CONNECT WITH MAX? YouTube: https://www.youtube.com/channel/UCYhcZ5jcHhaXb2SFKl90dQw
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/7
HOW TO SUPPORT THE SHOW:
- Write a review- it would mean the world to me!
- Subscribe so you never miss an episode!
- Screenshot as you listen and share to your social media and tag me so I can repost!
Are testimonials a part of your marketing strategy? No? Do you feel awkward asking for them? If so, this is the episode for you! In todays show, I cover:
- Why testimonials are important for your trade business
- My 4 step process to getting awesome reviews
- Where to put your testimonials and
- How to deal with negative reviews
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/6
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
HOW TO SUPPORT THE SHOW:
- Write a review- it would mean the world to me!
- Subscribe so you never miss an episode!
- Screenshot as you listen and share to your social media and tag me so I can repost!
Can't think of what to post? Suck at creating content? Think your industry is boring? In today's episode I'm interviewing Jess from The Who Photography and Design and she's going to help you create killer content for your trade business
In this episode, we cover:
- The best way to avoid content blocks and save you time
- What not to do when creating content
- Jessicas top tips for creating content like a pro
- The tools you need to create killer content
WANT TO CONNECT WITH JESS? Website: www.thewho.com.au Instagram: www.instagram.com/thewho_photography_design
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/5
HOW TO SUPPORT THE SHOW:
- Write a review- it would mean the world to me!
- Subscribe so you never miss an episode!
- Screenshot as you listen and share to your social media and tag me so I can repost!
In this episode I chat to James Dobie from Critique Building and Construction.
James shares why he used Instagram to grow his business, the impact it's had on his building company, how he grew an engaged Instagram following of almost 7,000 followers and a lot of other really awesome insights.
WANT TO CONNECT WITH JAMES? Instagram: www.instagram.com/critiquebuilding
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/4
HOW TO SUPPORT THE SHOW:
- Write a review- it would mean the world to me!
- Subscribe so you never miss an episode!
- Screenshot as you listen and share to your social media and tag me so I can repost!
Today, I’m sharing my tips for choosing the perfect name for your trade business.
If you’ve already got a business name, stay tuned. This episode was inspired by the many names I’ve encountered that just don’t cut it. I’ll help you decide if it’s time for a change as well as how to choose the right name for your trade business.
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/3
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
HOW TO SUPPORT THE SHOW:
- Write a review- it would mean the world to me!
- Subscribe so you never miss an episode!
- Screenshot as you listen and share to your social media and tag me so I can repost!
Creating your Google My Business page is only the first step. If you really want to take your trade business to the next level, you need to make your listing stand out by using as many of the Google My Business features as possible. In this episode, I share 6 ways to skyrocket your local search and win more work online using Google My Business.
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/2
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
HOW TO SUPPORT THE SHOW:
- Write a review- it would mean the world to me!
- Subscribe so you never miss an episode!
- Screenshot as you listen and share to your social media and tag me so I can repost!
In this episode, I teach you how to get your trade business in front of more people using Google My Business. I’m going to tell you why Google My Business is essential for your trade business, how to create your business profile and set it up for success.
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/1
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
HOW TO SUPPORT THE SHOW:
- Write a review- it would mean the world to me!
- Subscribe so you never miss an episode!
- Screenshot as you listen and share to your social media and tag me so I can repost!
Welcome to The Digital Apprenticeship podcast.
In this trailer episode, I talk about the importance of Digital Marketing for your trade business and why now is the best time to start using tools like social media, website and email to grow your business.
Download my free ebook, The Digital Marketing Cheat Sheet here: http://www.thedigitalapprenticeship.com.au/ebook
We're coming soon, so remember to hit SUBSCRIBE to be notified as soon as the first episode drops!