The Creative Hustler Podcast: Recent Episodes
The Creative Hustler
We share knowledge from our own branding and marketing consultancy to give YOU, the newbie online entrepreneur, the strategies, tactics and hacks needed to live successfully
What's Up Creative Hustlers! Steven & Melissa attend SoCal Marketing Club event with Alan and record their final episode! Don't miss it!
[00:00] What’s up Creative Hustlers!
[00:38] live from SoCal Marketing Club event!
[1:20] Fifteen months of cross country road trips.
[1:49] Big Announcement: We’re Pivoting!
[2:54] Steven & Melissa own a consultancy: Latin & Code.
[3:48] It’s time for us to pivot more.
[4:30] We wanted to talk with others who were traveling, being creative and keeping it organized.
[5:03] We’re at the end of our digital nomad journey, and the end of our Creative Hustler journey.
[5:56] It’s time to focus on our Latin & Code brand - the value we bring.
[6:20] We’ve interviewed Chip Conley, head of Global Marketing at Airbnb to Grammy Award Winning Jazz musician Peter Cincotti. Amazing interviews from around the world.
[06:55] Melissa still loves FollowUpThen!
[7:30] Amazing guests like Mike Jones and Andrew Easton from Droodle Books.
[7:58] We’re taking the knowledge and making it more powerful the second time around.
[8:23] We promise, it won’t be dry! Steven & Melissa can’t be dry!
[9:37] We’re back with our next guest, Bill Wilkinson from Power Digital Marketing.
[10:36] Bill’s elevator pitch for Power Digital Marketing and how he was the first employee.
[12:43] What is a technical SEO?
[14:30] There are so many other foundational elements that relate to other marketing.
[15:16] SEO is the foundation of any digital marketing channel. Hands down.
[16:59] There’s a lot of transparency at Power Digital Marketing - it’s all over the HQ.
[17:43] How can you start SEO effectively and efficiently when you are just starting?
[18:51] What’s next for SEO?
[19:44] What is schema in SEO terms?
[22:33] Bill’s family holiday traditions.
[23:58] We’re back with John Bertino and Jeffrey Sitcov, founder of Doors of Change, and the charity SCMC is helping tonight
[24:47] What Doors of Change does!
[25:58] What Doors of Change brings to the homeless youth in San Diego.
[26:35] Award-winning music & art program called Taking Music & Arts to the Streets, and it’s incentivized.
[26:55] 330 youths have earned an instrument or art supplies.
[27:48] Come visit DoorsofChange.org and see what they do!
[28:30] The benefits of the arts and what these youths get from coming into Doors of Change.
[29:50] We have to help ourselves here first, and then we can grow to other cities.
[30:50] Once we have two more locations in CA, we will start going out and teaching other cities.
[32:07] Coming full circle with John Bertino - first to the last episode!
[32:52] Steven & Melissa are moving to New Jersey!
[33:33] Don’t forget The Agency Guy!
[34:00] If you’re in the northeast, and you need a coworking space, check out 1776!
[34:50] It all started with Alan and John.
[35:09] We have had an awesome journey on this podcast.
[35:35] We’re going to have someone count how many times John Bertino's name is mention on the podcast because he values relationships and connections.
[36:33] If you are new to a business, focus on building old school relationships.
[37:25] SoCal Marketing Club had over 110 people at this event tonight.
[38:00] Science behind relationships and a book called Influence.
[38:45] Shortcuts: Authority, Liking, and Social Proof.
[39:40] People work with people they like
[39:50] What’s next for SoCal Marketing Club!
[41:00] From all of us, it’s been a pleasure. It’s not goodbye, but see you soon!
[41:28] Parting words from everyone!
[42:12] Peace Out, Creative Hustlers
[42:27] Melissa’s Last Moment of Hustle
Mentions
SoCal Marketing Club: https://socalmarketingclub.com/
The Agency Guy: https://www.theagencyguy.com/
Latin & Code: https://latinandcode.com/
Power Digital: https://powerdigitalmarketing.com/
Power Digital / EmPower Digital Marketing: https://powerdigitalmarketing.com/empower-digital/
Doors of Change Non-Profit: https://doorsofchange.org/
What’s Up, Creative Hustlers! Steven here. Today, we’re chatting with Ali & Anamika co-founders at Improvado, a data aggregation platform built for marketers, by marketers.
[00:00] The Creative Hustler podcast is brought to you by your interim CMOs, Latin & Code.
[00:18] What’s up, Creative Hustlers?
[00:45] If you’re overwhelmed with your marketing, check out The Agency Guy for strategic advice and support.
[01:10] Today we’re chatting with Ali and Anamika.
[01:30] Why Ali and Anamika are Creative Hustlers.
[02:53] Hustling their way into where they want to be.
[03:35] What is Improvado anyway?
[04:29] Melissa loved the platform and found it very user-friendly, and Hailey Friedman talked to us about it previously.
[05:30] Improvado just got $3 million in funding and where is it going to take the platform?
[06:40] How Improvado reached their target market.
[08:06] Where does Improvado stack up against some of the big players in the MarTech space?
[09:15] Improvado is a middleware solution - it enhances the other software.
[10:35] Improvado is always looking for new integrations, and they’ve already got over 50.
[11:55] How Improvado keeps company culture with a U.S office and a Russia office and employees all over?
[13:50] Improvado is a company that doesn’t sleep in order to work together at different times.
[15:00] Improvado is looking to expand to a middle ground, like Europe in the future.
[16:03] More about Improvado’s goal & mission and how it’s ingrained in the company.
[18:07] What Ali and Anamika are most excited about for 2019!
[18:40] Improvado is looking towards 500 API, and including CRM platforms.
[19:30] Most of Improvado leads come from unpaid work employees like Hailey do.
[20:16] What does Growth Hacker mean to you?
[21:09] For example, looking for angry customers on Twitter.
[21:22] What does Improvado mean?
[22:13] We should’ve googled that before we picked it!
[22:40] Ali and Anamika would have coffee with Elon Musk.
[24:30] That’s a Wrap Creative Hustlers.
[25:01] Where Ali & Anamika live on the internet.
[25:30] Don’t forget to connect with us at TheCreativeHustler.com and LatinAndCode.com, and please leave us a review on iTunes or Sticher!
[25:42] Peace Out, Creative Hustlers
[25:45] Melissa’s Moment of Hustle
Connect With Ali and Anamika:
https://improvado.io/
Sales@improvado.io
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Hailey Friedman. Hailey is the head of marketing at Improvado, a tool helping marketers collect all their data in one place as well as being the current president of BAMF, a community of 20,000 marketers and founders globally.
[00:00] The Creative Hustler podcast is brought to you by your interim CMOs, Latin & Code.
[00:17] What’s up, Creative Hustlers.
[00:43] This interview episode is sponsored by SEMRush, the all-in-one marketing tool for marketing professionals. Get your 14-day free trial today!
[01:00] Today we’re chatting with Hailey Friedman!
[01:21] What makes Hailey a creative hustler in 60 seconds or less!
[02:17] Every month, Hailey hosts a BAMF event in California!
[03:13] What is BAMF & its mission?
[04:20] Hailey’s definition of a growth hacker, and what it means for her role at Improvado!
[05:30] Growth hacking is more about getting information and putting it together in different ways with different tools.
[06:22] Melissa used to use scraping tools to get information.
[07:18] Who deemed the term growth hacker?
[07:48] Growth hacker: You have the entrepreneurial hustle to do whatever it takes.
[08:30] White hat or black hat SEO.
[09:00] The secret to SEO is creating the best, quality content on the internet so people talk about it.
[09:55] Hailey’s strategy for blog growth.
[10:50] Looking for things that high traffic and low competition, and put all the effort into it.
[11:09] Hailey was going to host her own events, but then heard Josh was moving.
[12:15] Hailey growth hacked her way into BAMF.
[13:11] You will never get what you don’t ask for.
[13:57] The in-person relationship building is important.
[14:14] Growth hacking is just an entrepreneurial spirit and a willingness to roll up your sleeves.
[14:47] What channels worked to help Hailey grow her blog?
[15:40] The challenge is there are so many different platforms you have to juggle.
[17:40] I’m always talking and thinking about marketers.
[18:11] Improvado gives you a real-time dashboard for your ads across all platforms, and it’s so simple.
[19:47] It all starts with user experience on the product.
[20:00] Does Improvado have a meaning?
[20:44] What’s next for Improvado and Hailey in 2019?
[22:20] The future for Hailey’s blog, and her readers, in 2019.
[23:39] What’s coming up for BAMF in 2019!
[26: 50] How do you get someone to sign up for something? That question drove Hailey’s path.
[27:26] Hailey’s tips for someone trying to do marketing on their own.
[29:09] Be a super sponge if you’re new in this business.
[30:30] Hailey was looking for solutions for problems she saw.
[31:40] Hailey would have a coffee with Neil Patel
[32:57] That’s a wrap, Creative Hustlers!
[33:15] Where Hailey lives on the internet.
[34:00] Don’t forget to follow us at TheCreativeHustler.com, LatinandCode.com, and please leave us a review on iTunes and Sticher!
[34:18] Peace Out, Creative Hustlers.
[34:24] Melissa’s Moment of Hustle.
Connect with Hailey:
GrowthMarketingPro.com
Hailey@growthmarketingpro.com
Improvado.io
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re talking with Blair Enns who is on a mission to change the way creative services are bought and sold the world over. He offers sales training and coaching for creative professionals and shares this wisdom in his two books the Win Without Pitching Manifesto and his most recent work, Pricing Creativity.
[00:00] This episode is brought to you by Latin & Code, your interim CMOs.
[00:43] This interview is sponsored by The Agency Guy. If you’re not sure what to do with your marketing budget, you need this support.
[01:35] Why Blair is a Creative Hustler in 60 seconds or less.
[03:13] Blair’s wakeup call to change his mindset on pitches.
[04:10] There’s a gulf between how Creatives sell, and how everyone else does.
[04:41] Why designers and creatives are illogical.
[05:30] Creative people take it personally, and they don’t build niche businesses.
[06:10] A creative person’s need for variety is at odds with their businesses need for stability.
[07:35] You focus so you can build deep expertise.
[08:11] If you have the expertise, you have power in buy/sell interaction.
[08:26] Gain power then leverage power.
[09:16] Challenge the client's assumptions, and get them to hire a firm like yours.
[09:34] What about the one-person shops who feel like they have to say YES?
[10:08] There are two levels of success: Level one is Validation and level two is Freedom.
[11:09] Saying no to almost everything.
[13:15] What is Pricing Creativity all about?
[14:54] What happened in the gap between books?
[17:00] Pricing is not just math. It’s deep and broad.
[17:30] Blair’s book is aimed at those who won’t read the boring pricing books.
[19:35] What people are buying and why.
[20:14] What Blair is looking forward to in 2019.
[21:30] Leading by example in the Ad Agency space.
[22:36] Ad Agency will say anything to get in the room and win the business.
[23:46] Be kind but ruthlessly honest.
[25:39] If you’re going to say no, explain the reason why.
[26:24] You can fake some things early on in your business until you have it.
[28:20] If you don’t set expectations, you get taken advantage of.
[29:28] There are only two positions with the client, you can be a vendor or expert practitioner.
[30:22] Vendors follow the client’s lead, but experts ask “what do we do next?”
[30:51] The sale is the sample, you take the lead and ask the client to follow.
[31:30] It’s better to not win the business as a vendor.
[32:26] Blair would have any coffee with Elon Musk because no one is more of a hustler.
[34:04] That’s a wrap, Creative Hustlers.
[34:15] Where Blair lives on the internet.
[34:46] Don’t forget to follow us on TheCreativeHustler.com and LatinAndCode.com, and please leave a review on iTunes and Sticher.
[34:57] Peace Out!
[35:03] Melissa’s Moment of Hustle
Contact with Blair Enns:
https://twitter.com/blairenns
https://www.winwithoutpitching.com/
https://www.linkedin.com/in/blairenns/
Win Without Pitching Manifesto
Pricing Creativity
What’s Up, Creative Hustlers! Steven & Melissa here. Today, from sunny San Diego, we’re talking with Anton Kraley, creator at Drop Ship Lifestyle, an online platform giving students the knowledge and tools necessary to create freedom through entrepreneurship by leveraging the power of drop shipping.
[00:00] This episode is brought to you by your interim CMOs, Latin & Code.
[00:17] What’s up, Creative Hustlers!
[00:45] This interview episode is sponsored by The Agency Guy. If you’re overwhelmed with your Marketing and SEO, visit The Agency Guy for strategic advice!
[01:11] Today we’re taking with Anton Kraley, the creator of Drop Ship Lifestyle.
[01:27] Why Anton is a creative hustler in 60 seconds or less…
[01:41] Anton has been hustling since age 21, starting with cookies.
[02:07] Anton was selling rainbow cookies and S cookies for his first business.
[03:00] Why Anton invested $25,000 in a cookie business.
[04:56] The connection to Drop Ship Lifestyle and how it connects.
[05:37] He sold expensive items, and imported them from China, getting into high ticket items.
[06:09] Anton thought there might be other people who had advice for him, and realized that a beginner wouldn’t get the information they needed.
[06:54] In 2016, he launched the first version of the eCourse that is Drop Ship Now.
[07:20] A cliff notes version of what drop shipping is.
[09:10] Drop shipping is essentially helping them market their product and get it out.
[09:45] How open are retailers are with working with internet retailers?
[11:01] What's the next step after the beginner level?
[12:15] The main points in the Drop Ship Lifestyle courses.
[13:30] Other broad tips on Drop Shipping from Anton.
[14:11] Items & trends that Anton is super jazzed about.
[15:18] Anton is looking for longevity and the lifestyle.
[15:38] Anton’s customer acquisition plan.
[17:22] A Marketing channel that just did not work.
[18:50] What the Drop Ship Lifestyle business team is composed of.
[20:05] Any software or tools that they use internally that are amazing.
[21:45] When you have too many tools people won’t use them.
[22:27] What Anton is excited out for next year!
[23:08] Anton has a podcast launching in 2019.
[23:56] Anton will not be the one doing everything again.
[24:45] Anton would share a beer with Tim Farris because 4 hour Work Week is what got him into online business!
[26:23] That’s a Wrap, Creative Hustlers!
[26:28] Where Anton lives on the Internet.
[26:47] Make sure to check us out at The Creative Hustler and Latin & Code, as well as leave us a review on iTunes or Sticher.
[27:05] Melissa’s Moment of Hustle
Contact:
https://www.dropshiplifestyle.com
https://www.ecommercelifestyle.com
https://www.youtube.com/dropshiplifestyle
https://www.facebook.com/dropshiplifestyle
https://www.instagram.com/dropshiplifestyle
What’s Up, Creative Hustlers! Steven & Melissa here. Today, we’re chatting with Drew Bryant, Associate VP of Design at Advent, who's outlook on design isn’t much different from his passion for the first Thursday and Friday of March Madness. Sounds like a page right out my personal manifesto.
[00:00] What’s up Creative Hustlers!
[00:42] This interview episode is sponsored by The Agency Guy. If you need help understanding, improving or implementing your marketing and SEO strategies, check out their website!
[01:07] Today we’re chatting with Drew Bryant
[01:30] 30 seconds or less about why Drew Bryant is a Creative Hustler.
[02:40] Steven & Melissa’s agency work is similar to Advent Results.
[03:20] How Drew got to where he is right now: His background, his experiences.
[05:15] Drew just read a lot of books in order to learn. Go find a person or book to help you solve a problem.
[05:48] Drew’s stand out books for Branding: Brandscapes, Thinker Toys, Change by Design.
[07:30] How often does it come down to what problem to solve?
[08:15] Drew goes through a brainstorm session and tries to turn everything on its head and challenge unexamined assumptions to create new solutions.
[09:23] Advent Results specializes in the brand in the built space.
[10:21] Sometimes the physical branding influences the digital marketing landscape.
[11:30] Drew focuses on ways to get the client to understand the importance of social media as well as the physical space.
[12:49] Drew has the whole company read the same book and how it impacts corporate culture.
[14:45] How Drew is pushing for innovative thinking with a group of designers.
[16:02] What Drew is most excited about as we approach 2019.
[18:20] Drew is leveling up by putting the right people in the right places.
[18:35] How many clients are requesting digital activations compared to traditional environmental graphics?
[19:47] Drew is pressing on the fact digital touchscreens are a thing of the past.
[20:45] You got to create immersive experiences designed for space.
[21:49] Melissa & Steven went to DSE 2018, and it really brought a different conversation to the discussion.
[23:00] The Creative Hustler Drew would share a mastermind with Rem Koolhaas for his problem solving, Frank Gehry for his willingness to challenge the norms, and last Jony Ive for his ability to reimagine things like iPhone design.
[26:11] Where Drew lives on the internet
[26:44] Check us out at TheCreativeHustler.com and LatinAndCode.com, and make sure to leave a review on iTunes or Stitcher.
[26:57] Peace Out, Creative Hustlers!
[27:03] Melissa’s Moment of Hustle
Contact:
adventresults.com
DBryant@AdventResults.com
What’s Up, Creative Hustlers! Steven here. Today, we’re talking with Chip Conley, Bestselling author, and hospitality entrepreneur. After selling his company in 2010, he joined Airbnb, and as head of Global Hospitality and Strategy and since, has helped turn it into the world's largest hospitality brand. His latest book, Wisdom & Work explores the idea of writing your next chapter as you embark on the 2nd half of your life.
[00:00] The Creative Hustler podcast is brought to you by your interim CMOs, Latin & Code.
[00:17] What’s up Creative Hustlers!
[00:42] This interview episode is sponsored by The Agency Guy. If you’re a Marketing Director or business owner, check them out!
[01:13] Today we’re chatting with Chip Conley.
[01:40] Who Chip is in 60 seconds!
[02:49] How did the AirBnB relationship happen & how did you move to the next level?
[04:01] Chip was an intern as well as a mentor.
[05:04] Perennial - someone who long lasting, life-giving and constantly growing.
[06:10] You can be smart by asking great questions.
[06:50] Instead of What or How, ask Why or What If questions.
[08:42] Great questions help people open up to see something, it’s called Appreciative Inquiry
[10:10] Do your life’s work now and in the future.
[10:24] Chip thinks about his life’s work a lot and focuses on curiosity.
[11:14] Home sharing sounds crazy?
[11:37] You can take a gap year at 35 if you want!
[12:28] How do we break the preconceived notions? Be the change!
[13:07] People spend the first half of their life accumulating, and the second half editing.
[14:13] Tony Bennett is still playing at 92 years old.
[15:10] It’s a generational potluck, bring your best to the table.
[16:20] Steven & Melissa are living the millennial lifestyle.
[17:00] What does settling down even mean?
[17:35] How long before we see a change in our society?
[19:15] With our cell phones and wifi connection we can live anywhere.
[19:53] The future is about outwardly mobile.
[20:33] How purpose works with younger and older generations.
[21:18] People need to integrate what is important to them in their work.
[22:36] Get off the damn hamster wheel!
[23:13] Modern Elder academy is mid-life wisdom school.
[24:17] What age do you need to be for Modern Elder?
[25:19] It used to be about reverence, and now it’s about relevance.
[25:45] The biggest change for people in Modern Elder.
[26:30] Being irrelevant is one of the reasons that older men commit suicide.
[27:59] People are trying to change the dialogue.
[28:49] Modern Elder is like a summer camp, these people are going to be connected for their lives.
[29:50] We need a community that allows us to be vulnerable and feel connected.
[30:44] How many people can do Modern Elder? How does it work?
[31:44] Chip’s goal for the Modern Elder academy.
[32:40] By 2030, Chip would like to see 100 mid-life wisdom academies.
[33:40] The idea you can learn in midlife and later is important.
[34:37] Chip would have to sit down with Leonardo Di Vinci or Steve Jobs.
[35:55] Adaptability and Resilience is what mindset is all about.
[36:35] That’s a wrap, Creative Hustlers!
[37:07] Where Chip lives on the internet!
[37:55] Don’t forget to find us on TheCreativeHustler.com and LatinandCode.com, and please leave us a review on iTunes & Stitcher!
Contact:
https://chipconley.com/
https://www.facebook.com/chipconleyauthor/
https://twitter.com/chipconley
https://www.linkedin.com/in/chipconleysf
What’s Up, Creative Hustlers! Steven here.
Today, we’re chatting with Alesia Hendley, or as she is known around the world -- The Smooth Factor. She’s an AV technologist, blogger, and podcast host who has burst onto the scene over the past few years and let me tell you … this interview is a long time coming.
[00:00] This episode is brought to you by your interim CMOs, Latin & Code.
[00:18] What’s up Creative Hustlers!
[00:42] This episode is sponsored by The Agency Guy. If you’re an overwhelmed business owner or marketing director, this is for you.
[01:11] Today we’re chatting with Alesia Hendley!
[01:26] 60 seconds or less about Alesia!
[02:40] Alesia is all about AV life, and her podcast is marketed to the tech industry.
[03:20] AV is using audio and video to create an experience.
[04:37] Alesia is bringing an offline industry into an online world. How did she do it?
[05:55] The omnichannel approach.
[06:55] Alesia’s approach started in a House of Worship.
[07:30] It makes events larger than they are when you share online.
[08:01] How Alesia got started in AV and #AVTweeps.
[09:48] Twitter, hate it or love it?
[11:43] Engage, don’t just double tap on Instagram.
[12:05] Anyone can run 26 miles, but not everyone goes 26.1 miles.
[13:07] Not only doing AV, Alesia also works in the social media space.
[14:12] The biggest advice Alesia has for anyone trying to make a name for themselves.
[17:37] It’s hard to put in the work and get it done, but that’s what it takes.
[18:40] Alesia’s Rise & Grind tweets are the best.
[18:57] About meeting Daymond John, and why he is amazing.
[22:03] What Alesia is most excited about moving forward.
[23:55] The kind of clients Alesia is looking for. Business is business and social is social.
[25:16] Alesia would have an all-day mimosas with Ryan Leslie.
[26:40] Look up Ryan Leslie. He’s a creative genius.
[28:20] Shout out to Peter Cincotti. Musicians are so much more self-sufficient.
[29:51] Where Alesia lives on the internet.
[31:09] Visit us at TheCreativeHustler.com and check out our consulting practice at LatinAndCode.com. Please leave us a review on iTunes or Stitcher.
Contact:
TheSmoothFactor.com
@TheSmoothFactor on social
Alesia Hendley on LinkedIn
What’s Up, Creative Hustlers! Steven & Melissa here.
Today, we’re talking with Daniel Levine & Steven Pulver from The Fireside Conference, which is an all-inclusive, immersive, off-the-grid and off-the-record retreat featuring the brightest minds in business, the startup world, investors and media communities.
[00:00] This episode is brought to you by your interim CMOs, Latin & Code.
[00:42] This interview episode is sponsored by The Agency Guy. Don’t get overwhelmed, check out TAG.
[01:09] Today, we’re chatting with Daniel Levine and Steven Pulver, creators of The Fireside Conference.
[01:32] Why Daniel and Steven are Creative Hustlers.
[02:38] Daniel and Steven are actually lawyers.
[03:27] Fireside Conference takes over a summer camp once a year.
[04:05] Steve has a background in camping as well as marketing and entrepreneurship.
[04:38] They focus on the power of disconnecting.
[05:37] Living at the intersection of creativity and business with camping and business.
[06:20] How & how long should you disconnect for?
[07:10] How disconnecting became important for Daniel and Steven.
[08:10] There’s no cell phone reception up at the camp.
[09:42] People want to come to Fireside because their phone is going to be useless for them.
[10:40] We put this disconnecting weekend together, but it’s difficult to do in everyday life.
[11:23] Start with a few hours disconnected once a day. Daniel and Steven do it in the morning.
[12:52] When you’re sitting around a campfire, you don’t need a nametag.
[13:50] Fireside Conference is invite only, how did that start?
[15:38] How do you maintain a great community, while also growing?
[16:03] Anyone can apply for an invite, but they mainly rely on word of mouth and alumni connections.
[17:36] Daniel & Steven rely on the alumni to find good fits for the community.
[18:55] Who is the perfect Fireside attendee and why?
[21:21] What does Fireside look like in 2020?
[22:30] The concept of Serendipity.
[23:25] What does a typical day at Fireside look like? And how are the days structured?
[26:07] What’s the feedback from the alumni of Fireside Conference?
[29:57] They get the type of interaction because they don’t publish a list of speakers like most conferences.
[30:34] The conference Daniel & Steven were at that made them realize they hated that type.
[32:19] They ask, what do you need to be better at? And there are a ton of different struggles.
[34:20] Steven & Melissa heading to Fireside??
[34:38] What person in history would you like to have attend Fireside Conference?
[37:33] That’s a Wrap
[37:42] Where Daniel and Steven live on the internet.
[39:11] Come check us out at TheCreativeHustler.com, or work with us at LatinandCode.com. Don’t forget to leave us a review on iTunes and Stitcher.
[39:31] Melissa’s Moment of Hustle.
Contact:
FiresideConf.com/Creative
Anyone who comes through this link, Steven & Daniel will review!
Twitter: @FiresideConf
Instagram: @Fireside_Conf
The Creative Hustler Live episode featuring SoCal Marketing Club.
[00:00] This episode is brought to you by your Interim CMOs - Latin & Code.
[00:16] What’s up Creative Hustlers!
[00:47] Live from HOLONIS Studios, it’s the SoCal Marketing Club July Event!
[00:55] Great interviews coming up, plus John Bertino!
[01:23] We’re back with Marcela De Vivo from SEMRush.
[01:30] Marcela’s last name means “Of Life”
[02:00] What Marcela is excited about for mobile and tonight’s panel.
[02:55] How you search for things on your phone is different then your computer.
[03:19] Alan’s perspective on mobile conversations with clients.
[04:40] Who’s on tonight’s panel, and what Marcela hopes tonight gives people!
[05:20] Mobile has to become a fire.
[05:30] You start with the user experience, make sure it’s a responsive site.
[06:40] Do you have to optimize differently for Mobile and Desktop?
[08:20] Attribution is so important.
[08:44] It all comes from the user experience and the design.
[09:38] Where Marcela lives on the internet.
[09:57] Welcome Jeff Carpenter from Neil Patel Digital.
[10:30] Neil Patel Digital is a thought leader in the space, and some big things are coming.
[11:45] They have 50 years experience in SEO.
[12:00] How much of Neil Patel Digital strategy is focused on digital.
[14:30] It is always about what the client’s want them to do.
[15:52] What Jeff hopes people leave here with: mobile experience is user experience.
[17:15] Where Jeff lives on the internet.
[18:20] We’re back with Hussein Ebied from Pacific Digital Group.
[18:52] What are the biggest issues for brand’s stepping into the mobile game.
[19:53] Have others use your site, and tell you how they feel about it.
[21:29] We did everything Google told us to.
[23:23] What Hussein hopes people leave here with.
[24:28] What Pacific Digital Group does.
[25:27] Where you can find Pacific Digital online.
[25:39] We’re back with Ashley Ward.
[26:06] Don’t forget to check out SEMRush!
[26:19] Mobile Get-In part 2.
[26:47] It’s about going in your customer’s mind, and finding out what they are doing on mobile.
[27:29] In Ashley’s Buzzfeed test, Some actionable items being looked up were Your Momma Jokes.
[29:14] Melissa, Steven, and his father were sitting around the table, and he picks up his phone, and googled a term from the 60s, and found it on Urban Dictionary.
[31:00] Position 0 is the thing right now. What is it?
[32:00] Is it ever too early to start thinking of mobile?
[33:31] Is it expensive to put a mobile strategy together? SEMRush is only $99/month.
[34:55] Where Ashley lives on the Internet.
[35:28] Back with John Bertino, who put together the fantastic panel.
[36:32] Tonight was really about branding thinking about consumers first.
[37:10] How do you get your consumer there the quickest way possible.
[37:29] Hussein’s quotes: Think about your website as a self-serve kiosk, and The best thing an SEO person can do is pair with a creative.
[38:59] User experience metrics is a heavily rated factor, almost more than links.
[39:44] Being a part of digital conversations has made Steven a better brander.
[40:20] Neil Patel Digital brought a posse tonight, and Pacific Digital Group is a great agency.
[41:19] What is a site audit, and how it works.
[43:19] Get a 14 Day Free Trial of SEMRush!
[43:46] Not enough brands are thinking about a separate mobile experience.
[44:15] If your customer is on mobile, give them an experience that lends itself to that.
[44:43] Number of cell phones sold just today is over 5 million.
[45:40] Good discussion about the internet of things as well.
[46:16] You’re not unique or alone. Everyone is facing the challenges as well.
[47:19] John Bertino’s episode (The second episode) is the second most popular episode ever.
[48:08] If you want to know more about the PSOAS stretch go to John’s episode.
[48:26] What’s going on with the SoCal Marketing Club right now.
[49:46] SoCal is the second Silicon Valley.
[50:00] If any out-of-town Creative Hustler listener (max 10) want to come to a SoCal Marketing club event, and are 3 hours or further away, they can come to the event FREE! Get in touch with The Creative Hustler.com/SCMC to get this deal!
[50:35] Check out Kevin at UseWorkHero.com! It’s a great tool and one set fee for unlimited work in a month.
[51:46] The next SoCal Marketing Event is in September 27th, in downtown San Diego and has two of the biggest names in SEO talking about YouTube SEO! Get your pass now!
[52:43] For more on The Creative Hustler podcast, at TheCreativeHustler.com, and if you want to work with us, come over to Latin & Code!
[53:05] To connect with Alan, send a smoke signal or reach out to him at @AlanHBush on Twitter.
[53:25] We love you, Peace out Creative Hustlers!
[53:35] Melissa’s Moment of Hustle
Contact:
Marcela De Vivo - SEMrush
TWITTER: @marceladevivo / @SEMrush
Jeff Carpenter - Neil Patel Digital
TWITTER: @SanDiegoSEO / @neilpatel
NeilPatelDigital.com
Hussein Ebied - Pacific Digital Group
TWITTER: @HusseinEbied / @meetpacific
John Bertino
TheAgencyGuy.com
MODERATED BY
Ashley Ward - SEMrush
TWITTER: @AshleyMadhatter / @SEMrush
What’s Up, Creative Hustlers! Steven here. Today, from sunny San Diego, I’m talking with Peter Lang, the designers CPA. He’s on a mission to help designers and creatives make smarter financial decisions so they can focus on what they do best…. Being creative!
[00:00] The Creative Hustler Podcast is brought to you by your Interium CMOs, Latin & Code!
[00:17] What’s up Creative Hustlers?
[00:43] This interview is sponsored by The Agency Guy. Do you need some strategic marketing advice? Head over to The Agency Guy!
[01:12] Today we’re talking with Peter Lang!
[01:25] More about Peter and why he’s a Creative Hustler!
[02:02] Peter and Steven have a similar purpose.
[02:21] Where did the focus on designers come from?
[03:22] Peter was tired of just doing another boring tax return.
[03:50] Look at your client list, and see which ones you actually enjoy working with.
[04:36] Once Peter knew he wanted to work with designers, he had to figure out the next step.
[05:21] You need to talk the language of the designers.
[06:14] What Peter actually does for clients. Taxes, Planning, Bookkeeping.
[07:02] The Designer CPA is a real turnkey financial support solution.
[07:30] What type of designers is Peter targeting with his offices in Boston and Rhode Island.
[08:34] How Peter is marketing and finding clients!
[09:13] Peter has the best success with Instagram but hasn’t gotten on Twitter yet.
[09:55] Peter has a marketing team but also likes to be hands on.
[10:29] We all can’t do everything on our own.
[11:00] You end up stunting your own growth if you don’t bring in experts.
[11:50] Why did Peter become an entrepreneur.
[13:00] What is exciting Peter right now.
[14:08] Peter is trying to get the message out that you don’t have to stay with a boring accountant.
[14:55] Peter has pre-made packages, but they are only ideas. They customize to the customer.
[16:12] You don’t know what you don’t know. You are able to make a team that gets you.
[17:00] Peter has an interior designing client, and now they ask his opinion.
[18:00] Peter would have a Guinness at a pub with Andy Warhol.
[19:00] The Creative Hustler is going to Ireland.
[19:35] That’s a wrap, Creative Hustlers. Learn where Peter lives on the internet.
[19:53] Don’t forget to visit The Creative Hustler, and leave a review on iTunes, Stitcher and Spotify!
[20:07] Melissa’s Moment of Hustle.
Contact:
Website: www.thedesignercpa.com
Instagram : https://www.instagram.com/TheDesignerCPA/ or @TheDesignerCPA
Facebook: https://www.facebook.com/TheDesignerCPA/
Free E-Book Five Easy Ways to Grow Your Design Business https://thedesignercpa.com/5-easy-ways-to-grow-your-design-business/
What’s Up, Creative Hustlers! Steven & Melissa here. Today, from sunny San Diego, we’re talking with Barrett King, a senior growth consultant at HubSpot, and a great friend and supporter of The Creative Hustler podcast
[00:00] This episode is brought to you by your Interim CMOs, Latin & Code.
[00:20] What’s up Creative Hustler!
[00:42] This episode is sponsored by The Agency Guy. Get some strategic direction on YOUR marketing budget!
[01:22] What’s up Barrett, and why he’s a Creative Hustler.
[02:48] Barrett has a digital design degree from Full Sail University.
[03:55] Melissa and Barrett almost had the same degree.
[05:00] Digital production, to hospitality, to HubSpot.
[06:45] Before he joined HubSpot, Barrett had no idea about inbound marketing.
[08:37] Steven & Melissa are past users of HubSpot.
[09:07] How HubSpot grew and scaled as fast as it did.
[09:47] HubSpot’s only guiding principle is “Use Good Judgement”
[11:20] Pull instead of Push strategy.
[12:20] You should be able to click and do it, like the Apple method.
[12:57] HubSpot facilitates human interaction online in an organic and helpful way.
[14:05] We help transform businesses from two people to 20 million dollar businesses.
[15:06] HubSpot allows businesses to own their shit.
[16:24] The internet allows your to own your shit in a whole new way.
[17:28] You are literally targeting the people you want around you.
[18:49] We have the ability to change the things we don’t like.
[19:59] It allows you to grow beyond your borders and craft meaningful relationships.
[20:24] The internet can also cause ignorance.
[21:05] It’s important to go outside of our own thoughts.
[22:22] A modern professional can really use the internet to grow their brand.
[23:46] The internet should give value to our life, but not BE our whole life.
[24:45] There’s always going to be those companies who have ideas around your idea, but if you have a good base, and deep roots, you will remain.
[26:14] HubSpot has different levels of their business.
[27:08] When your customers are happy, they tell others, and you get more customers.
[28:02] HubSpot went through and freed up more creativity in the last 12 to 18 months!
[28:50] HubSpot is aware of their growth and is aware of it and trying to improve it.
[29:50] We’ll still be a ferrari, but we’ll also make it easy for people to drive if they don’t want a ferrari.
[31:20] What’s exciting and new for Barrett!
[32:20] Barrett is on Twitter (@waystogrow) and Instagram (@abostonexperience).
[32:50] Barrett is all about process and creating ways for people to do things.
[34:45] Barrett would have a tequila with DiVinici. He was a true renaissance man.
[36:17] You gotta be great at everything, which means you gotta be willing to fail.
[37:28] Barrett is the first one to bring up DiVinici.
[37:41] Where Barrett lives on the internet.
[38:38] We love reviews! Leave us a review and visit us at TheCreativeHustler.com and LatinAndCode.com.
[38:47] Peace Out, Creative Hustlers
[38:55] Melissa’s Moment of Hustle.
Contact:
Twitter @waystogrow
Instagram @abostonexperience
Baking@hubspot.com
Hubspot.com
What’s Up, Creative Hustlers! Steven & Melissa here. Today, from sunny San Diego, we’re talking with Arthur Noble of FlexPat. He’s visited over 30 countries, and has been on a mission to design the job of his dreams by creating an amazing community of experience driven ‘digital nomads’ who live and work together in a different exotic location every month.
[00:00] This episode is made possible by your interum CMOs at Latin & Code.
[00:20] What’s up Creative Hustlers!
[00:42] This episode is sponsored by The Agency Guy. Check them out!
[01:38] Who Arthur is and why he’s a creative hustler.
[02:33] What is FlexPat?
[03:50] Shout out to Zoë, who did the RemoteYear and Victor who did FlexPat!
[05:00] Where Arthur got this idea for FlexPat.
[07:00] You learn and get inspired with those around you.
[07:20] When you only spend a week or two in a place, you don’t get to know anyone.
[07:50] How you can join up with FlexPat!
[09:25] When FlexPat interviews a potential person, they have to play MatchMaker.
[10:30] FlexPat is about working and traveling at the same time. It’s important that you want to learn and exchange ideas.
[12:19] FlexPat is networking x10. You’re networking with them for 30 days.
[14:30] Meeting someone face-to-face is the best marketing approach.
[14:48] Facebook has been the main driver for FlexPat, along with their funnel.
[16:38] How Arthur targets his Facebook ads!
[17:43] FlexPat is more affordable then many of its competitors.
[19:38] Recent changes in product offering, and packages.
[20:52] Arthur is not a fan of SEO, because it’s such a long term game.
[22:30] He encourages past members to be a part of an alumni group, and encourages people to join up multiple times.
[24:07] SEO - it’s a long-term game, but it’s still very valuable.
[26:18] It’s important to understand SEO and keep building with what you’re already doing to continue to build brand equity.
[28:50] For example, AirBnB didn’t start with SEO, but they grew and got into their lifestyle.
[30:00] Melissa moved from social media to SEO, and Steven changed his branding when he added SEO practices. Everything equals SEO if it’s optimized correctly.
[31:02] It’s important to use certain keywords and SEO for a podcast.
[31:45] That’s why we do podcast timestamps to enhance our SEO! Thanks, Cianna! :)
[32:16] Arthur Nobel would drink an iced green tea with Alexander the Great.
[34:00] How do the great historical figures get that motivation to move so many people!
[35:00] There are so many more topics to discuss with Arthur in the future.
[35:27] That’s a wrap, Creative Hustlers!
[35:34] Where Arthur lives on the internet.
[36:31] One thing that burns Melissa’s ass about social media!
[36:55] Don’t forget to follow us at TheCreativeHustler.com and LatinandCode.com. And please leave us a review! #Travel
[37:27] Melissa’s Moment of Hustle
Contact Arthur Nobel:
LinkedIn: https://www.linkedin.com/in/arthurnobel/
Website: https://flexpat.com/
Arthur@FlexPat.com
What’s Up, Creative Hustlers! Steven here. Today, from about 9000 ft in elevation in the Colorado Rockies, we’re talking with Varun & Rahul Aggarwal, Founders of Design Hill, a complete graphic design solution for small business owners looking to take the headache out of sourcing and dealing with designers.
[00:00] This podcast is brought to you by your interium CMOs, Latin & Code.
[00:16] What’s up Creative Hustlers!
[00:41] This episode is sponsored by SEMRush! Don’t forget to get your 14 day free trial!
[01:24] More about Varun & Rahul, and what makes them Creative Hustlers.
[02:18] How they got the idea for Design Hill.
[04:05] Created Design Hill to avoid the headaches for both sides.
[05:43] The first year was a struggle for Design Hill, but it has grown.
[06:50] Varun & Rahul had to build a 360-degree presence.
[07:30] Did Design Hill start out to be an American brand? Or did it just happen?
[09:05] How the Design Hill platform operates as a platform.
[10:15] Catering to everyone, from a mom & pop shop to a major law firm.
[11:11] It’s so important to listen to your audience.
[12:12] Multiple roads to the same product is so useful.
[12:38] How Design Hill focuses on getting designers AND customers.
[13:45] Facebook & Instagram works great to find designers.
[14:55] What platforms did NOT work well for Design Hill.
[15:50] It’s about building a community, and giving valuable content to improve the business.
[16:55] Building a community, and building that trust, and then pitch the hook.
[17:34] Design Hill has tried and failed multiple times in trying to get clients.
[19:08] Add value while promoting yourself.
[19:53] The process to get organic success in your business.
[20:45] There are a number of factors, and you have to do everything and keep doing it for SEO.
[22:10] Everything that you do, be consistent.
[22:32] What’s next for Varun & Rahul.
[22:53] Launching an artificial intelligence logo maker.
[23:24] Moving into the printing side of branding as well.
[24:22] Where Varun & Rahul live on the internet.
[25:18] Check us out at TheCreativeHustler.com and Latin & Code, and leave us a review!
[25:37] Melissa’s Moment of Hustle
Contact:
https://www.designhill.com
https://twitter.com/designhilldh,
https://www.linkedin.com/company/designhill,
https://www.instagram.com/designhilldh/,
https://www.facebook.com/designhilldh
What’s Up, Creative Hustlers! Steven & Melissa here. Today, from 9000ft in elevation in the Colorado Rockies, we’re talking with Doberman Dan -- The Renegade Entrepreneur. He’s an A-list copywriter, 3 time best selling author as well as being a musician and composer.
[00:00] This episode is brought to you by your interum CMOs, Latin & Code.
[00:16] What’s up Creative Hustlers!
[00:45] This episode is sponsored by SEMRush! Don’t forget to get your 14 day free trial!
[01:19] More about Dan and why he’s a Creative Hustler.
[03:15] Dan’s value proposition and what he brings to the table.
[05:00] Dan’s path to entrepreneurship.
[08:25] What is direct response marketing?
[09:30] Direct Response vs. Direct Marketing.
[12:00] Marketing & Branding is an ideal marriage.
[13:08] Working with your partner when you’re in two different focuses.
[15:47] What is the “old online” model versus the “new online” model.
[20:50] Instead of attracting people with a free report, Dan is just pushing the sale.
[21:53] How this New Online strategy has changed Dan’s business.
[25:00] You buy or you disappear. That’s it.
[25:50] Dan’s conversions for his book are about 20%
[26:55] Dan has a “Are you Sure?” down-sell, with 4% conversion.
[28:40] Dan is focused on his book offer, but he’s got special offers for his “knights”.
[29:47] How is the retention for Dan’s membership site?
[30:31] Dan is currently using ThriveCart and Drip.
[32:30] What marketing channels were NOT working for Dan.
[33:38] Throwback example of a bad marketing channel from Dan’s past and a lesson.
[36;08] No matter how good your stuff is doing in ONE media, every new media is a new test!
[38:00] Dan has gone legally bankrupt once, and technically bankrupt 4 more times for his hustle.
[39:16] Dan would have coffee with his great-grandfather.
[43:55] Where Dan lives on the internet.
[45:25] Don’t forget to visit us at TheCreativeHustler.com and LatinandCode.com! And leave us a review on iTunes!
[45:33] Peace Out, Creative Hustlers!
[45:39] Melissa’s Moment of Hustle
Contact:
DobermanDan.com
Doberman Dan’s Podcast: Off The Chain
What’s Up, Creative Hustlers! Steven here. Today, from Brooklyn New York, we’re talking with Tracey Minutolo, a side hustle coach helping to take you from sideline to prime time through her free online community for motivated side hustlers who are ready to get serious and make 2018 their best year ever.
[00:00] The Creative Hustler Podcast is brought to you by your interum CMOs, Latin & Code.
[00:16] What’s up Creative Hustlers?
[00:43] This interview episode is sponsored by SEMRush. Get a 14-day free trial on US!
[01:20] Who Tracey is and why she’s a Creative Hustler!
[03:44] What can I do to try to earn a couple bucks on the side?
[04:20] Tracey found out about Virtual Assistant work, and figured she could do this.
[05:40] How being a podcast VA turned into coaching.
[07:20] Tracey now helps service based people improve their side-business.
[09:45] Many people seek out a coach for accountability, but Tracey’s best clients are self-motivated.
[10:30] Tracey is a microbiologist by day.
[11:09] Tracey’s inspiration comes from having a side-business coaching business!
[12:30] Tracey is not a sales person, so she had to learn.
[13:40] If Tracey has time to fill, she’ll fill it with something. She’s always doing stuff.
[15:30] Tracey often gets sad when she has to leave for her day job.
[17:20] Tracey’s advice to someone in the same position as her, conflicted about their day job and side hustle!
[19:06] How Tracey does mindset training for her passion.
[21:00] Tracey would have a beer with Marie Forleo!
[23:19] How Tracey ended up in California from the East Coast.
[24:55] How Traveling effected Tracey as a Creative Hustler!
[28:04] Where Tracey lives on the Internet
[29:12] Don’t forget to check us out at TheCreativeHustler.com, or join our Facebook group, and please leave a review!
[29;30] Melissa’s Moment of Hustle
Contact Tracey Minutolo:
http://traceyminutolo.com/
https://www.facebook.com/traceyminutolo/
https://www.facebook.com/groups/sidehustlesuccesslab/
https://twitter.com/TraceyMinutolo
https://www.instagram.com/SideHustleSuccessLab/
What’s Up, Creative Hustlers! Steven & Melissa here. Today, from about 9000 ft in elevation in the Colorado Rockies, we’re talking with Monica Louie, a facebook ads coach and strategist who helps ambitious online entrepreneurs grow their impact and profits with the power of facebook ads.
[00:00] This episode is brought to you by your interum CMOs, Latin & Code.
[00:16] What’s up Creative Hustlers!
[00:45] This episode is sponsored by SEMRush! Don’t forget to get your 14 day free trial!
[01:19] What’s up Monica, tell us about yourself, and why you’re a creative hustler.
[02:24] Monica was able to pay off 120,000 in debt through her blog, selling things, working more and Facebook Ads.
[03:10] It’s not a lack of resources, it’s a lack of resourcefulness!
[03:40] More about what Monica does in her coaching business.
[04:42] Many of Monica’s clients are personal finance bloggers and now TV shows.
[05:20] Monica first learned FB ads in 2015, and started consulting in 2016.
[06:30] What makes Monica unique as a Facebook Ad Coach.
[07:50] One example of Monica’s successful clients and the results.
[09:40] How Monica is dealing with Facebook’s algorithm changes, and the fact she’s never run a Like Campaign.
[11:10] Less concerned about likes, because it isn’t as important as you once were.
[11:33] The new Facebook algorithm change means you’ll need to run ads in order to reach people on Facebook.
[12:34] Monica’s Facebook ads are primary growth drivers.
[13:45] What Monica is really excited about in her business.
[15:50] How Monica deals with delegating, and setting up systems for her team.
[16:45] How Monica handles a disrespectful clients who do not respect her processes and strategy.
[18:48] No matter what size your business, you’re going to deal with unrealistic client expectations, and clients who do not respect your process.
[20:20] An example of a time monica had to pass on a client because they were not the right fit.
[21:00] Monica is scaling and growing her business to prepare for the possibility that Facebook Ads are not longer a focus.
[21:40] All of Monica’s team is remote, and how she instills her work culture to her team.
[22:50] Why attitude and drive are two of the most important qualities for Monica’s team.
[24:15] How Monica finds her clients now.
[26:12] Monica would have a mocha with Elon Musk.
[27:37] Where Monica lives on the Internet.
[29:33] Don’t forget to visit us at TheCreativeHustler.com and leave us a review!
[29:49] Melissa’s Moment of Hustle
Contact:
MonicaLouie.com
MonicaLouie.com/Facebook
Get your free “5 questions you must ask before spending money on Facebook Ads!” guide: MonicaLouie.com/TheCreativeHustler
What’s Up, Creative Hustlers! Steven here. Today, from sunny San Diego, we’re talking with Jonathan Rivera, the self-proclaimed King of Podcasting. Like Melissa and I, he works with his wife, travels extensively, and is into building a sustainable lifestyle for him and his family.
[00:00] This Episode is brought to you by Latin & Code, your interim CMOs.
[00:15] What’s up Creative Hustlers!
[00:40] This interview episode is sponsored by SEMRush. Check it out and get your free 14 Day Free Trial!
[01:05] Today we’re talking to Jonathan Rivera (JR), the self-proclaimed King of Podcasting!
[01:28] Why Jonathan Rivera is a Creative Hustler!
[02:18] Being creative just doesn’t mean you’re an artist, musician…
[02:50] More about Jonathan Rivera’s story.
[03:49] What is the Podcast Factory?
[04:35] Just listening to these people helped JR, so what could it do for others?
[05:07] If you can have a collection of people doing bigger things then you, it will raise you up too.
[05:30] The quote about “you are the 5 people who spend time with the most” got JR in trouble!
[06:07] You need to draw a line in the sand with your content.
[07:20] JR is fascinated by the hate that people can give you when you hit a nerve.
[09:06] It’s not just JR spreading a message, but people are taking it and starting conversation.
[09:28] What service The Podcast Factory provides, and how it works.
[10:46] What JR’s viral video has done for his business.
[13:10] You need to have a line in the stand, and stand for something.
[14:56] JR’s strategies for attracting established entrepreneurs.
[15:30] JR gives out big welcome packages, with gifts, and asks for referrals!
[17:25] JR’s vision for his company in the future.
[18:17] JR is concerned with helping people so they can live like he lives.
[19:40] JR adopts offline tactics in an online world.
[19:50] What marketing channels JR hates!
[20:40] JR loves email marketing, podcasting, and starting to leverage YouTube.
[21:30] What a Cold Magnet is, and a story about JR’s failure.
[24:30] It’s imperative to keep pushing your brand out there in the best light. You cannot stop.
[25:50] Steven doesn’t know how to drive stick, but just like with your brand, more gas!
[26:27] JR has backed off of everything, and he is building on one channel at a time.
[28:02] You have to do what works for you for marketing.
[28:26] How JR makes it work to travel, work and live with his wife.
[29:50] As JR’s son was adopted, they could not do daycare because it would screw up the bonding process.
[31:30] When his son was born, they couldn’t do the long days, but they realized they didn’t have to stay in one place.
[32:00] It is possible to work remotely, travel, make money if you do the work.
[33:44] Who’s going to care more than your partner?
[34:25] The biggest challenge with working with your spouse.
[35:15] Wednesday is JR’s quiet time and free day for him.
[36:40] Men and women communicate and work in different ways.
[37:12] JR did a Colby assessment.
[38:06] JR would have a coffee with Donald Trump, because he’s a master persuader.
[40:26] That’s a wrap, Creative Hustlers.
[40:36] Where JR lives on the internet.
[41:10] Don’t forget to visit us at TheCreativeHustler.com, and leave us a review on iTunes.
[41:20] Melissa’s Moment of Hustle
Contact Jonathan Rivera:
http://thepodcastfactory.com/
https://www.facebook.com/podcastfactory/
https://www.facebook.com/groups/authoritypodcasting/
https://www.youtube.com/channel/UCS4f9iGFspp3AG9KXQAjp_w
What’s Up, Creative Hustlers! Steven & Melissa here. Today, from sunny San Diego, we’re talking with Allen Gannett, CEO and Founder of TrackMaven, a marketing analytics service helping marketers prove ROI and improve results. He has also been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book The Creative Curve, on the disciplined pursuit of creativity.
[00:00] The Creative Hustler podcast is brought to you by your interim CMOs, Latin & Code.
[00:16] What’s up Creative Hustlers!
[00:45] This interview is sponsored by SEMRush. Check it out, and get your 14 day free trial now!
[01:02] Today we’re talking with Allen Gannett, CEO and Founder of TrackMaven, a marketing analytics service helping marketers prove ROI and improve results!
[01:28] 60 seconds to find out more about Allen Gannett and why he’s a creative hustler.
[02:17] Where did the quest to find about about creativity, and how people use it?
[04:00] We sometimes mix together the technical skills with the actual talent of creativity which is ideas.
[04:33] The story of Mozart is the best example of technical skills, not the idea of creativity.
[06:00] Allen’s book. The Creative Curve, will be available June 12th, everywhere books are sold!
[06:45] What is TrackMaven, and what is the value proposition for it?
[07:22] The whole idea for TrackMaven is to stop making your Social Media Manager be a data scientist.
[07:40] A Marketer’s outsourced Right Brain, taking 25 different channels to get your data.
[08:04] It’s primarily social, but also content marketing, paid social, earned media, and web analytics.
[08:33] TrackMaven gives the data to prove it works, but also gives recommendations to improve.
[09:22] Allen uses this tool for his own marketing, and how it’s worked for him, and his business.
[10:00] You can get amazing engagement on LinkedIn, and Allen found that trend earlier than competitors.
[10:30] The cool kids are moving to LinkedIn.
[11:00] Why Allen and TrackMaven is different from the competitors.
[12:00] Allen’s intended clients for TrackMaven.
[12:54] TrackMaven’s customer acquisition strategy, and they do all of the above to attract clients.
[13:44] One marketing strategy that Allen is staying away from because it’s difficult.
[15:03] What Twitter needs to do to improve from a marketing standpoint.
[16:30] Bring the C-level executive to the forefront to promote transparency.
[17:50] Allen is so excited for his book to release because he’s been working on it for the last few years.
[19:25] What Allen does on the days where everything sucks and he doesn’t want to do it anymore.
[20:00] Creatives surround themselves with other creatives. They look to the future, instead of the past.
[22:55] Creativity is ageless, and you don’t have to start when you’re young.
[23:40] We mistake initial difficulty as a lack of creativity or inability to be creative.
[24:10] The most talented people are often the ones who practice the most.
[25:05] Allen would grab a gin & tonic with Andy Warhol.
[26:30] That’s a Wrap Creative Hustlers, find out where Allen lives on the internet.
[26:45] Check us out at TheCreativeHustler.com and LatinandCode.com, and please leave us a review!
[27:06] Melissa’s Moment of Hustle
Contact Allen Gannett:
Allen.xyz
Buy his book
[Live] In today’s episode, The Creative Hustler covers the Empowered Women in Digital event.
[00:34] What’s up Creative Hustlers! Live from the Empowered Women in Digital event!
[00:40] Melissa is moderating the panel, and is very excited!
[01:00] The event is happening on International Women’s Day
[01:23] On the panel tonight, Michelle Weinstein, the Pitch Queen
[01:49] Also, Mariesa Freedman, the Executive Cat Herder.
[02:28] Mia Davis, who hasn’t been on the podcast, but she’s been an influencer for awhile.
[03:07] Mia transformed her business, and went through a major rebrand, and it was all public.
[04:05] How Melissa feels about moderating this panel!
[04:55] This is the year of public speaking.
[05:29] Steven’s speech to prepare to go on stage!
[05:50] Let’s chat with Kevin Koskella.
[06:13] The room is packet with women and free drinks.
[07:28] Kevin’s new project - WorkHero.
[08:40] WorkHero: If you’ve got tasks, we can handle anything.
[09:06] Many people have struggles with menial tasks, when they shouldn’t have to.
[09:47] WorkHero helps people with Wordpress. Any issue you can think of.
[10:07] WorkHero even offers graphic design, and it’s unlimited with they’ll do for you.
[11:05] Check it out! UseWorkHero.com, and get a 5 Day Free Trial.
[11:36] There’s a form to fill out about your project, and they’ll get back to you.
[13:00] We’re here with Todd Meisler from ZD Design.
[13:11] Todd founded SEM San Diego, with some others to create SoCal Marketing Club.
[13:44] What’s new with ZD Design! They work as business coaches for small businesses and help them get everything looking good.
[14:56] What Empowered in Digital means to Todd.
[15:47] Everyone deserves recognition, women or men.
[16:00] Where you can find Todd on the internet.
[16:48] We’re joined by Mia Davies, one of the panelists.
[17:14] A little about Mia and her business.
[18:03] What being empowered in digital means to Mia.
[18:52] One interesting fact about Mia. She’s now going by Mia Rene!
[20:05] Back with Michelle Weinstein, who was previous on the podcast!
[20:59] What empowered in digital means to Michelle!
[22:02] Businesses and entrepreneurs are embracing the changes and transformation.
[22:17] What Michelle is most excited about for tonight’s panel!
[22:55] That Empowered Women in Digital was an outstanding panel!
[23:13] Melissa crushed it as the panel moderator.
[24:00] Each person brought their own unique spin to the discussion.
[25:06] We’re joined by Maresa Friedman, the last of the panelists and another past podcast guest.
[25:48] Everyone on the panel was a badass.
[26:04] As a woman, you get multiple titles. Entrepreneur, CEO, Mom, Wife. You gotta be in different headspace.
[26:46] What does being a mom and an entrepreneur do for Maresa.
[27:12] Maresa treats her family like a client, she schedules time with them.
[27:58] Maresa’s husband is supportive, and it is so important to what she does.
[28:43] You need a team around you at all time.
[29:15] Maresa is the least digital person on the panel, but she’s still killing it.
[30:20] It’s not all about conducting your business online, and you are NOT for everybody.
[32:00] With the wrong people, time goes by SO slow.
[33:00] We’re all doing things different, because there’s different paths to success.
[33:33] Where you can find Maresa on the internet.
[34:00] Maresa did a TEDX Talk on May 19th on social media and awareness.
[35:39] Maresa will be a guest again soon.
[35:56] We’re joined by Melissa and John Bertino.
[36:27] Melissa seriously crushed it as a panel moderator!
[37:20] Melissa didn’t know there was going to be theme music.
[38:07] Melissa had to nail the intro, and she completely set the tone for the whole panel.
[39:12] SoCal Marketing Club has been going through a pivot.
[39:48] SCMC is transitioning into John’s passion project, and marketing is a lifestyle.
[41:30] It’s empowering that we have a great crowd of women who are making the change to entrepreneur life.
[42:04] John didn’t give Melissa the opportunity, she GRABBED that opportunity because she deserves it.
[42:41] The panel was made up of some badass babes that Melissa got to lead and she didn’t doubt herself.
[43:42] How Melissa prepared to be a panel moderator.
[44:39] Each women brought something different, and something someone could relate to.
[45:00] The panel was Mia Davies, Michelle Weinstein, and Maresa Friedman.
[46:10] Maresa is a mom, who travels a lot, and she balances her kids sending her messages that they miss her and crying, while you’re trying to be a digital badass.
[47:07] Now, John resonated with Maresa, because he is away from his family.
[48:05] Everyone found something that they resonated with.
[48:22] What stuck out to Melissa from tonight.
[48:53] You’re either going to repel people, or attract people, but you don’t want to be in-between.
[49:19] You didn’t need to be a coach to find value from this panel.
[51:12] The Loading Dock in San Diego lends itself to events like this! Great space.
[52:37] This event is in sunny San Diego, in Little Italy, which The Loading Dock is business in the front, and party in the back. It’s worth it for out of market people to come.
[54:11] Constructive feedback on moderating a panel better.
[55:42] Great Q&A questions for the panel, and it really challenged them.
[56:55] There’s will always be a bit of sleez in selling, but you don’t have to be sleezy.
[58:20] What Melissa felt she did good, and what she felt was bad.
[59:50] The core four from Episode 1 to Episode 114.
[01:00:33] That’s a Wrap, Creative Hustlers! Check the show notes for links to all guests, and visit us on iTunes and Spotify and leave a review!
[01:01:17] Peace out, Creative Hustlers!
[01:01:25] Melissa’s Moment of Hustle.
Contact:
SoCal Marketing Club
@SCMarketingClub
Kevin Koskella:
https://useworkhero.com/
Todd Meisler:
http://www.zddesignagency.com/
https://twitter.com/zddesign
https://www.facebook.com/ZDdesign
Mia Davies:
www.miadavies.com/businessplanning
www.facebook.com/miadaviesfanpage
Michelle Weinstein:
http://www.thepitchqueen.com/own-your-worth/
@thepitchqueen
Maresa Friedman:
https://www.executivecatherder.com/
https://www.instagram.com/maresasd/?hl=en
@MaresaFriedman
[Interview] What’s Up, Creative Hustlers! Steven & Melissa here. Today, from Brooklyn New York, we’re talking with Wendy Kim, an entrepreneur, blogger, public speaker and business coach.
[00:00] The Creative Hustler is brought to you by your interim CMOs, Latin & Code!
[00:43] Today’s episode is sponsored by SEMRush! Check out and get a free trial at TheCreativeHustler.com/SEMRush
[01:07] What’s up Creative Hustlers, today we’re talking to Wendy Kim!
[01:12] What’s up Wendy! Tell us about yourself, and what makes YOU a Creative Hustler!
[01:25] When Wendy thinks of a hustler, she thinks of a mom!
[02:30] Wendy was in the corporate world for 15 years, but she couldn’t do it all. Taking care of family, yourself and a demanding job… so she had to get Creative!
[03:50] Being a creative hustler isn’t working yourself to the bone, but how can you be more and do less?
[04:48] People don’t always realize what Creative Hustler actually means!
[05:29] How Wendy went from corporate life to helping mother’s realize their dreams.
[06:25] Wendy couldn’t live like that anymore, so she tried to figure out what skill she had that could help people!
[07:13] Wendy’s background was program management for Playstation, and she moved into an entrepreneur focused on finances first.
[07:52] You need to be clear on what your WHY is.
[08:21] Just because you’re a mom, doesn’t mean you can’t be a successful entrepreneur.
[09:10] Wendy kept getting moms asking her how she built her business, and she stepping into coaching them, and that’s her now focus!
[09:39] What Wendy does for Moms!
[10:30] Wendy helps moms with a timeline, a plan, and accountability to succeed.
[11:24] Having accountability as a Creative Hustler is so important.
[11:40] When you start a new traditional job, you usually get a buddy or a mentor. Whereas, when you start your business, you have a desk and YouTube.
[13:28] It takes a community to be an entrepreneur.
[14:00] You need an ECOsystem, not an EGOsystem as an entrepreneur.
[15:00] How to lose your ego when you’re an entrepreneur.
[15:50] Wendy followed the formula, checked all the boxes to get success, so she thought it would be easy to transition into entrepreneur life, but she was wrong!
[17:20] Entrepreneurs need a team they can outsource to!
[18:40] You don’t need to hide behind technology! You can tell people you have a business right away!
[19:27] With her Facebook group, Wendy wants to empower moms both in their business and in their life!
[22:29] Building a community in your Facebook groups, and run it like a Mastermind.
[23:33] Mindset is Wendy’s biggest challenge for entrepreneur life.
[25:10] If you do the right things for yourself and other people, you will feel better and be the type of person people want to be around.
[26:40] People wear their work hours as a badge of honor in society today, and it’s wrong.
[27:23] Wendy is all about being PRESENT for your clients.
[28:28] Having headspace allows you to come back with a refreshed mind.
[29:00] Wendy takes more vacations & more time with her family now.
[29:30] It comes down to ego and self-worth. People need validation by being busy.
[30:00] You’re never going to get enough external validation, you need internal!
[31:45] When you leave America, you realize there’s another way to live!
[33:20] This year, Wendy is not eating lunch while working.
[33:55] ImpactHub Siracusa made lunch for everyone to have a break.
[35:00] Traveling gives you empathy, and you need empathy to be an entrepreneur.
[36:50] Doing what you’re passionate about philanthropically is amazing.
[37:15] There’s more to life than just working!
[38:00] Wendy would have a kombucha with Oprah in the Promised Land, because she inspires her.
[40:34] Where Wendy lives on the internet!
[40:50] Wendy has a free worksheet to find your passion!
[41:28] Don’t forget to check out The Creative Hustler on Facebook, Twitter, and please leave a review on iTunes and Stitcher!
[41:56] Melissa’s Moment of Hustle
Contact Wendy Kim:
Email: wendy@yourdreamrealized.com
Blog/Website: http://www.yourdreamrealized.com
Facebook Group- Empower Moms: https://www.facebook.com/groups/304286626640528/?ref=br_rs
What’s Up, Creative Hustlers! Steven here. Today, from sunny San Diego, we’re talking with Corey Moss, an AV writer and media professional as well as the host and producer of multiple podcasts including The AV Life, The Collaboration Factor, and Convergent Tech Talk.
[00:00] The Creative Hustler Podcast is brought to you by your interim CMOs, Latin & Code.
[00:40] This interview episode is brought to you by SEMRush. Get your 14 day free trial now!
[01:01] What’s up, Creative Hustlers! Steven here!
[01:30] Why Corey is a creative hustler.
[03:10] Corey & his friends know technology, and they’re funny so they started Cavalry Life, and it turned into AV Life.
[04:05] Corey found his creativity with doing podcasts.
[05:06] Steven works for Open-Eye Global, and works to bring technology, AV, and marketing together to create an experience.
[05:49] Corey is excited about digital signage.
[08:15] Digital Signage can be used by anyone to drive home value.
[09:15] Corey runs 3 podcasts, and the 4th is coming soon!
[09:40] Corey produces The AV Life, and sometimes host or co-hosts the podcast as well.
[09:50] Katie McGregor Bennett also hosts as well, and hosts some other shows. Michelle Larette is now the new host of Convergent Tech Talk.
[10:55] How Corey ended up have 11-14 people in the podcast room!
[11:45] Corey has a co-host addiction, and the love of Zoom video call.
[12:15] How Corey handles multiple voices on one podcast.
[14:30] Being on Corey’s podcast caused Steven & Brian to decide to do another podcast.
[15:12] You don’t need to be captive with a podcast, like you do with video.
[15:45] Corey has been an audio podcaster from the beginning, and you can put on a podcast and it’s easier then viewing something.
[17:00] Corey is getting into video this year, but podcasting is the method for delivering content.
[17:50] Starting a lot of little fires, because some naturally extinguish themselves, but others blow up!
[19:30] Podcast is a great way to build relationships and build business.
[20:40] Inviting someone on your podcast is a great way to start a conversation with someone.
[22:45] It’s not hard to sell a podcast, and if you’re a relational person, you can definitely do it.
[23:36] Corey’s biggest challenge with podcasts, scheduling.
[26:40] Corey has always been recording his podcasts at 8pm, but then he got more flexible with the different days and times.
[27:50] Podcasting is so hot, it’s got to become its own business.
[28:57] Corey will do testers for new podcasts, but he’s been getting paid from the word Go!
[29:46] Forgetting to turn off mute is the running joke on The AV Life.
[30:11] Corey could not pick one Creative Hustler because there are SO many people out there in the AV world that are amazing. He’d just meet with all the people, but Steven is his favorite!
[31:47] AV has moved from just tech into a creative realm.
[32:55] AV is about involving all the senses, it’s an experience.
[33:40] Consumers are getting smarter, and they are expecting that experience so, you gotta give it to them.
[34:10] That’s a Wrap, Creative Hustlers!
[34:25] Where Corey lives on the internet!
[35:25] Don’t forget to visit The Creative Hustler on all the social media, and leave a review!
[35:44] Peace out, Creative Hustlers!
[35:54] Melissa’s Moment of Hustle
Contact:
www.convergentav.net
https://www.linkedin.com/in/mosscorey/
https://twitter.com/CBMoss
[Interview] What’s Up, Creative Hustlers! Steven & Melissa here. Today, from an unfortunately rainy Las Vegas, we’re talking with Laura Petersen, AKA the: Laptop Laura… She’s a math and psychology teacher turned persuasive writing expert, podcaster, speaker, course creator and an Amazon best-selling book launch strategist. Wow!
[00:00] The Creative Hustler Podcast is brought to you by your interim CMOs - Latin & Code!
[00:44] This episode is sponsored by SEMRush, your all in one tool for marketing professionals! Check it out and get a free trial!
[1:00] What’s up, Creative Hustlers! Today we’re chatting with Laura Petersen, aka, Laptop Laura!
[01:30] A little about Laura, and why she’s a Creative Hustler!
[02:30] Laura didn’t take any fun, creative classes in high school, because she focused on books!
[03:05] Laura grows as a business person and allows creativity to be a part of her daily life.
[03:25] Where is the intersection between creativity and business?
[03:54] How Laura discovered entrepreneurship.
[05:10] Laura’s study abroad experience.
[06:25] Laura was on the trampoline team at her German university.
[08:20] Laura also learned to salsa, which ignited her creative side.
[09:17] How studying abroad and Rich Dad, Poor Dad changed Laura’s path.
[11:40] Where’s the $50,000 a year starting job after college?
[12:20] Laura moved to Phoenix and started trying to become an entrepreneur, but nothing worked.
[13:08] Laura ran back to education and got her master’s and teaching credentials from University of Phoenix.
[14:00] Laura used every summer to travel, but teaching is still too rigid for her.
[14:27] Laura turned 30 and decided to become an entrepreneur.
[15:12] Fifteen years later, psychology and messaging is everywhere.
[15:53] Laura’s value proposition for her clients.
[16:50] How Laura coaches podcasters to Amazon best-selling books.
[17:27] How to find Laura’s course, copythatpops.com/bestseller.
[18:45] Amazon is a massive platform that can’t be denied.
[19:45] There’s social proof around saying you’re a “Best-Selling” author.
[20:18] What being a best-selling author has done for Laura’s brand.
[21:20] Laura got street cred for her business.
[22:42] The marketing channel that Laura will always avoid.
[24:43] Laura loves Facebook IM, and referrals.
[25:31] Laura is part of The Best-Selling Author Posse.
[26:06] Laura plans to get better at Facebook Ads and Pinterest Ads this year.
[27:07] Pinterest Ads are underpriced attention.
[28:40] Pinterest Ads, people say longer, better ROI and it’s got more longevity.
[29:46] Laura’s target audience about raising up women but she doesn’t target gender specifically.
[31:50] What Laura experience with travel and culture has done for her and her business.
[34:17] Laura would have coconut latte with Neil Degrasse Tyson by the Hayden Planetarium
[36:20] That’s a Wrap Creative Hustlers!
[36:40] Where Laura lives on the Internet!
[37:09] Check us out at TheCreativeHustler.com, and leave us a review!
[37:46] Melissa’s Moment of Hustle
Contact:
Facebook: @LaptopLaura --- facebook.com/LaptopLaura
Facebook: @CopyThatPops --- facebook.com/CopyThatPops
Twitter: @LaptopLaura --- twitter.com/LaptopLaura
Instagram: @LaptopLaura --- instagram.com/LaptopLaura
Instagram: @CopyThatPops --- instagram.com/CopyThatPops
LinkedIn: @LauraPetersen --- linkedin.com/in/laurapetersen
Saying NO in business!
Have you ever heard this question before… “Do you have time for me to pick your brain for 1 hour?”
Yes, if you join my mastermind
Yes, if you want to buy a weekly consulting package
Or... NO! Because if we give everyone 1 hour of our time, half our week would be gone. Time is valuable and we have to know when to say no!
This podcast is based on this week’s blog “Saying NO as a Creative & Entrepreneur”
[1:20] Setting expectations and boundaries
[1:43] Borrowing time
[3:08] When is it okay to say no and when is okay to say yes
[4:07] Vet your listener
[4:20] Your 1st-degree circle
[4:44] Where does the catch up begin and the consulting begin
[5:10] Ways to add value
[5:38] Give them resources
[5:44] Jessica Yarbourgh - Eliminate Limiting Belief & Sell with Confidence
[5:47] Brian Lischer - Bringing Psychology into Branding
[5:57] Point them in the right direction to continue to research and gather the right information
[6:59] If you’re meeting someone, set the purpose of the meeting and the outcome you’re hoping to leave with
[7:25] Set the tone of the meeting
[8:37] Set expectations from the beginning of the meeting - 20 minutes, 30 minutes, 1 hour, etc
[9:00] Saying NO to a prospective client that don’t fit within your core values
[10:20] Saying NO within your own business on projects
[11:12] “Kills Your Babies” and saying NO
[11:20] Mike Jones - Building Remarkable Brands & Branding Stories
[11:35] Sometimes projects and relationships aren’t working out and the sooner we can cut the cord the sooner we can all move forward
Need branding and marketing help? Work with Steven and Melissa!
Latin & Code, LLC
What’s Up, Creative Hustlers! Steven & Melissa here for another BONUS 3oz or Less episode. You know what Melissa, I think from here we’re just going to start calling these “bonus” episodes than 3oz or less. So much easier to say and remember. Plus it’s straight to the point.
Information also provided by Steve Blank’s blog, “Do Pivots Matter?’
- [1:46] What is a pivot?
-
- Steven Blank from steveblank.com describes it as “A pivot is a substantive change to one or more of the 9 business model canvas components.”
- [2:20] A reactive pivot versus a proactive pivot
-
- [2:36] Reactive pivot = making abrupt business changes based off of unforeseen challenges
-
- [3:20] Losing a huge client w/o having a proper business development strategy
- [3:44] When you’re not being proactive with business development
- [4:29] Having a key team member abruptly put their two weeks in or stop showing up for work (especially true in the freelancer world)
- [5:21] Proactive pivot = Planning and putting a strategy behind making a business change
-
- [6:18] Validating an idea for a set period and having a contingency plan as a backup
- [6:58] Creating a 60/90 day action plan to complete a project or task
- [7:19] Listening and fitting your product / service offering to fit your audience’s needs / wants
- [8:02] Pivoting within the 9 business model canvas components
-
- Key Partners
- Key Activities
- Key Resources
- Value Propositions
- Customer Relationships
- Channels
- Customer Segments
- Cost Structure
- Revenue Streams
Thank you to Steve Blank for the great insight!
Follow Steve Blank:
Twitter: https://twitter.com/sgblank
Website: https://steveblank.com/2014/01/14/whats-a-pivot/
Inc: https://www.inc.com/steve-blank/9-most-important-elements-successful-startups.html
Today on The Creative Hustler, Steven, Melissa and Alan recap Tuesday’s interview with Paige Wilhide. Paige is the founder of Paige Media, a video agency specifically for building personal brands.
[00:30] What’s up Creative Hustlers!
[01:06] Steven & Melissa went to visit Alan!
[02:02] Shout out to Nicole Lilioa, she introduced us to Paige.
[03:20] Shout out to WeWork!
[03:55] Paige is an old soul.
[05:25] Video is about consistency.
[06:30] Paige Media has a video strategy package and other services on her site.
[07:12] Don’t just do a video for the sake of doing it.
[08:30] Paige has affordable services on her website, geared to personal branding.
[08:55] Putting your prices on your website. Good or bad?
[09:44] Creative Hustler likes putting prices on the website.
[10:30] Prices may only to apply to a certain size clientele.
[10:50] Paige focuses on personal branding for influencers.
[11:20] Paige’s starting package is $497
[11:30] Video content: What do you do with all of it?
[12:15] We’re giving Sling Studio a shot for video content.
[12:55] Paige has moved to L.A from New York City.
[13:27] We live in the age of the internet, so if you move you don’t have to start over.
[14:15] Personal branding is big in L.A
[15:50] It’s about working smarter, not harder.
[15:19] Check out Paige at her website PaigeMedia.com
[15:40] If you do video right, you can turn it into 5 pieces of content.
[16:20] You need to tag your video right to leverage SEO.
[17:03] Google bought YouTube because it’s the second biggest search engine!
[17:40] SEO takes in all the different sites. Take pieces of content and post to LinkedIn, Instagram, Snapchat, Facebook!
[18:12] Leveraging video to rank!
[19:15] Having video helps your marketing and your branding!
[19:45] If you do it right, you’ll captivate an audience.
[20:00] Your video is your short game, and your SEO is the long game.
[20:25] Did video kill the radio star?
[20:35] That’s a Wrap, Creative Hustler! Please leave us a review, and check us out at TheCreativeHustler.com and LatinandCode.com
[21:14] Melissa’s Moment of Hustle
Contact:
Instagram: @paigemedia
Website: www.paigemedia.com
YouTube: https://www.youtube.com/paigemediaco
bit.ly/PMfreebie
What’s Up, Creative Hustlers! Steven & Melissa here. Today, from sunny San Diego, New York, we’re talking with Paige Wilhide, founder of Paige Media, a video agency specifically for building personal brands. And you know that’s right up our alley.
[00:30] What’s up Creative Hustlers!
[00:53] Who Paige is, and how she’s a Creative Hustler!
[01:55] Paige doesn’t give up, and she has fun in her work.
[02:50] How Paige got started with Paige Media!
[05:00] Paige was big in Japan!
[06:25] How Paige stands out in an oversaturated video market!
[07:23] You must be fun to work with - that’s how Paige stands out.
[08:00] Make your personality shine, no matter what your business is.
[09:20] You want people to binge-watch you!
[10:00] Paige uses email marketing and Instagram stories to attract customers.
[11:55] Paige gets collaborations from Instagram.
[13:30] People have amazing Instagram copy, but in person, they are boring!
[14:45] It’s easy to create whatever you want online.
[15:20] It’s about knowing yourself, loving yourself, and knowing what you bring to the table.
[16:25] Paige isn’t a big Facebook person.
[18:10] Facebook has become way too many shiny objects.
[18:57] Paige is now in Los Angeles, and has left New York City!
[19:58] Paige is getting new clients, and going into a new Chapter!
[20:00] SoCal, you pay for the sun tax.
[22:25] How Paige is navigating the challenges of entrepreneurship and moving.
[24:20] We’re all still connected always, even if we’re miles apart.
[25:24] Paige would have coffee with Bethanny Frankel.
[26:50] Do your daily actions and your core values align?
[28:27] Where Paige lives on the internet!
[29:00] Don’t forget to leave a review, or visit us at TheCreativeHustler or LatinandCode.
[29:52] Melissa’s Moment of Hustle
Links:
Instagram: @paigemedia
Website: www.paigemedia.com
YouTube: https://www.youtube.com/paigemediaco
bit.ly/PMfreebie
Today from Las Vegas, Steven, Melissa, and Alan recap Tuesday’s interview with Mira Zaki. Mira is a Seattle born, Manhattan-based photographer on a mission to empower women through transformative photoshoots.
[00:30] What’s up Creative Hustlers!
[00:50] Mira Zaki’s episode released Tuesday.
[01:17] She’s a photographer who approaches her work with intuition.
[01:30] Intuition and empathy are involved in everything.
[02:30] Intuition trumps data.
[03:20] We all numbers, but it’s not human to just use data.
[04:00] Data is like the lumber, and intuition is like the Architect.
[05:00] a Brand is all about the intuition.
[05:50] When we’re able to combine data, with intuition, there’s a recipe for something special.
[06:10] There’s an emphasis on data, and you can be hurting your brand.
[07:03] Mira is overstimulated, so she doesn’t have lack of inspiration.
[07:55] Mira is an empath. She did say that.
[08:22] Empaths can sense people’s feelings even if they don’t say it.
[08:50] Empaths can get inspiration from what they are saying, and what they are NOT saying.
[09:45] Empathy can be subtle, or it can be reading their body language or facial expressions.
[10:30] Mira makes a living off a business run on emotions and empathy.
[11:07] A lot of people suppress their own intuition, they don’t trust their gut.
[11:40] If someone is going to photograph me, I’d want them to bring out the best or the unseen in me.
[12:20] Being about to sense how her clients feel is Mira’s value proposition.
[13:20] Mira listens to Pearl Jam to help her mood.
[13:55] Melissa and Alan worked close to a family member of Eddie Vedder.
[14:45] Mira would grab whiskey with Salvador Dali.
[16:00] Salvador Dali had 10 names.
[16:30] Mira and Dali would probably have a fantastic night because they are so similar.
[17:05] Mira’s traveling has given her time and space.
[18:00] It gives you the space to dream big and grow.
[19:00] Steven & Melissa will be traveling for another 6 months.
[20:02] That’s a Wrap, Creative Hustlers!
[20:18] Leave us a review! Peace Out!
[20:35] Melissa’s Moment of Hustle
Contact:
MiraZaki.com
https://twitter.com/mirazakiphoto
https://www.instagram.com/mirazakiphoto/
https://www.facebook.com/MiraZakiPhotography/
What’s Up, Creative Hustlers! Steven here. Today, from wet & cold Boston, I’m talking with Mira Zaki. She’s a Seattle born, Manhattan based photographer on a mission to empower women through transformative photoshoots.
[00:30] What’s up Creative Hustlers!
[00:44] Ciao Mira, ready to get hustling?
[00:57] Mira is in Southern CA right now.
[01:38] A little bit about Mira and what makes her a Creative Hustler!
[02:40] The idea of healing through photography.
[03:00] Mira is an empath and intuitive, and it comes into her photography.
[04:25] We make our decisions based on visuals, so let’s make it a positive photo.
[05:29] How Mira connected Photography and her empath/intuitive skills to heal through a lens!
[05:58] Do clients come for the photography, or the healing?
[06:55] Mira’s photoshoots are full service and a party!
[08:19] Mira’s inspiration to keep going: There are SO many stories to tell.
[09:20] Mira is starting a project on Puerto Rico, a photo-essay to share their struggling.
[09:54] Steven & Melissa adopted 3 Puerto Ricans to help them with the hurricane.
[10:26] What do you do on the days where you DON’T have the inspiration?
[10:55] Mira is overstimulated, so she rarely feels no inspiration, but if she needs it, she puts on Pearl Jam, and gives herself permission to not create every moment.
[12:25] Lack of inspiration is a moment for you to recalibrate, and step back.
[13:20] TRUST THE PROCESS!
[13:53] Mira is excited about her 3 book series, and she’s proposing a photo and travel book about Seattle, and she’s photographing a WWE Cookbook!
[15:02] Steven is really excited about the WWE Cookbook.
[15:55] Mira’s struggle is powering down, and taking care of herself.
[16:30] Entrepreneur burnout is real. It’s about the bounce-back!
[17:14] Mira’s piece of advice for fellow Hustlers -- Sleep!
[17:58] Mira has a deep spiritual connection with Paris, but it’s tied with New York City for her favorite place she’s been.
[19:00] New York is full of possibilities and diversity.
[20:00] Mira would meet Salvador Dali for a glass of whiskey.
[20:50] The idea of intuition, and how it impacts Mira’s photography style in different cities.
[22:22] Because everything is a possibility, Mira gets overwhelmed with ideas, but it is never too much for her.
[23:11] How travel and experiencing other cultures impacted Mira. Her first trip was to Egypt as a child, and it gives her gratitude and awareness, and travel gives you the space to enjoy something.
[24:30] Travel gives you the ability to focus.
[24:41] That’s a wrap, Creative Hustlers.
[24:48] Where Mira lives on the internet.
[25:39] You can check us out on TheCreativeHustler.com and LatinandCode.com, and please leave a review!
[26:10] Melissa’s Moment of Hustle
Contact:
MiraZaki.com
https://twitter.com/mirazakiphoto
https://www.instagram.com/mirazakiphoto/
https://www.facebook.com/MiraZakiPhotography/
In today’s episode, Steven, Melissa, and Alan recap Tuesday’s interview with Ashley Ward. Ashley is an international corporate speaker for SEMrush, and dropped a whole lot of knowledge on Tuesday's episode, and as an added bonus, don’t forget to Try a free 14-day SEMrush Trial HERE!
[00:32] What’s up Creative Hustlers! From Las Vegas, it’s Steven, Melissa, and Alan!
[00:50] There are slot machines everywhere in Vegas. Everywhere.
[01:55] Ashley Ward has been coming in conversations a lot.
[02:17] Callback to the Alan and Josh Roush’s Creative Hustler Takeover, where we met Ashley!
[02:50] SEMrush has expanded their toolkit. All-in-one for your digital marketing needs!
[03:40] SEMrush is a combination of tools, including pulls your keyword ranking, page performance, competitor performance and auditing, monitor backlinks, and so much more.
[04:20] It used to be SEODigger and now it is SEMrush, and Alan uses it now.
[04:30] Not all software reports rankings correctly, but SEMrush does.
[05:03] What’s the importance of backlinks?
[05:50] SEM/SEO is Alan’s wheelhouse.
[06:24] A 3oz or Less with Ashley and Alan together! Information galore!
[06:59] Ashley actually travels 2.5 weeks every month, but is based out of San Diego.
[07:25] The change in backlinking now. Relevance matters!
[08:13] JC Penny got a penalty from Google for too many random backlinks.
[08:45] Best way to get backlinks is to create great content and get it in front of influencers.
[09:10] SEMrush gives you info on who’s talking about your subjects.
[09:49] SEMrush is a consolidated toolkit, and you really only need a few other things and you’re good to go!
[10:20] Ashley is always traveling, at least half the year. She flies to Russia, Germany, Prague, Australia, and Philadelphia.
[11:06] SEMrush is a sponsor of SoCal Marketing Club.
[11:30] Having the support of SEMrush and what they are trying to do in the industry to avoid toolkit overload!
[12:31] When Ashley does her corporate speeches, she does a lot of teaching, demos and workshops as well.
[12:50] Ashley is hosting the SoCal Marketing Club event in July 2018 with workshops on SEMrush!
[13:20] Alan wants to get an educational license for his classes!
[13:55] Mobile SEO is different then Desktop SEO.
[14:46] Google has changed their ranking to focus on mobile first indexing. Speed, conversion rate and so much more.
[15:55] Alan just got an iPad, and that’s the more prevalent way to access information.
[16:27] Tools need to adapt to mobile first outlook.
[16:47] Speaking of adapting, Ashley picked Bob Dylan as her creative hustler!
[17:38] Bob Dylan isn’t a traditional choice for a Creative Hustler, but it is a great one.
[17:58] That’s a wrap, Creative Hustlers! Don’t forget to leave us a review, and stay tuned!
[18:21] Big shout out to SEMrush!
[18:42] Melissa’s Moment of Hustle
Contact:
https://twitter.com/ashleymadhatter
Email: ashely.ward@SEMRUSH.com
SEMrush.com
Don’t forget to Try a free 14-day SEMrush HERE!
What’s Up, Creative Hustlers! Steven & Melissa here. Today, from Brooklyn New York, we’re talking with Ashley Ward, an international corporate speaker for SEMrush , an all-in-one marketing toolkit for digital marketing professionals.
side note Try a free 14-day SEMrush Trial HERE!
[00:30] What’s up, Creative Hustlers?
[00:35] Today we’re talking to Ashley Ward!
[00:53] What makes Ashley a Creative Hustler!
[01:09] She started from the bottom, and now she’s here!
[02:05] What does a international corporate speaker actually do?
[03:00] Ashley does a lot of demos on SEMrush, as well as teaching digital marketing.
[03:45] Ashley writes each presentation specifically for each group she presents to.
[04:54] Ashley tries to be as knowledgeable as possible.
[05:20] What SEMrush is and the problem it solves!
[07:00] SEMrush is constantly adding to it’s toolkit, and figure out how to bridge the gap between tools.
[08:37] How SEMrush gets feedback from their users!
[09:30] The easier you make it for customers to engage with you, the more they are going to!
[09:57] How Ashley got to where she is now!
[11:11] Ashley fell into digital marketing from journalism!
[12:35] Ashley is terrible at saying No, but it paid off in the beginning
[13:00] Ashley is on the road 2.5 weeks of every month!
[14:12] Biggest challenge is planes without WIFI, and working with people in different time zones.
[15:20] Ashley’s advice is to take care of yourself a lot! Travel burnout is REAL!
[16:25] When you’re in the middle of the work, you lose sight of why you’re doing it.
[17:00] Steven and Melissa did hot yoga to get out of the work zone.
[18:40] What Ashley is excited about this year and beyond. Mobile indexing, and SEM RUSH’s Mobile audit tool!
[20:22] Keywords actually change from desktop and mobile - mobile is about quick answers.
[22:19] People are often on their mobile phone while doing others things, like watching tv, cooking, etc.
[23:17] You gotta look at your customer’s intent, not just mobile optimized sites.
[24:37] Content is the number one marketing tool for businesses. Especially interactive elements: podcasts, quizzes, videos.
[25:36] Ashley loves & hates live videos!
[27:50] The content you get posted online gets diluted, you need to find a way to be unique!
[29:00] What Ashley loves about what GaryVee does!
[30:30] Ashley would have a whiskey with Bob Dylan!
[31:50] It’s a good interview when Melissa gets goosebumps!
[32:30] What is amazing about Bob Dylan!
[34:10] How traveling and other cultures impacted Ashley as a thought leader!
[34:55] It’s amazing to see what works in other cultures!
[36:00] Thats a wrap creative hustlers.
[36:16] Where Ashley lives on the internet
[36:56] Don’t forget to visit us at CreativeHustler.com, and leave us a REVIEW!
[37:15] Peace Out, Creative Hustlers!
[37:20] Melissa’s Moment of Hustle
Contact:
https://twitter.com/ashleymadhatter
Email: ashely.ward@SEMRUSH.com
SEMrush.com
Try a free 14-day SEMrush HERE!
In today’s episode, Steven, Melissa, and Alan recap Tuesday’s episode with Kate Erickson from the Entrepreneur on Fire Podcast. She’s on a mission to help entrepreneurs create freedom in their business and life through developing systems and processes to help them scale and grow their businesses.
[00:29] What’s up Creative Hustlers!
[01:17] We’re recapping Kate Erickson’s episode.
[01:40] Kate is so genuine, and Melissa met her last year at Social Media Marketing World.
[02:18] Kate is the backend process queen.
[02:36] It’s hard to keep genuine in the entrepreneurial world. You get success and it can get to your head.
[03:14] Kate and her husband John Lee Dumas, moved to Puerto Rico, and got their house slammed in the hurricane.
[03:54] Some people in Puerto Rico still don’t have power, but Kate mentioned a charity group on Facebook, called Adopt a Family in Puerto Rico Hurricane Relief.
[05:05] Kate & her husband took a personality test so John could convince Kate to leave her job and work with him.
[06:10] They took Sally Hogshead’s How to Fascinate archetype test to see strengths and weaknesses, and who can pick up slack!
[06:50] Marketing is all about archetypes.
[07:40] Kate is all about ensuring the process is efficient and working smoothly.
[07:55] Work on ONE system at a time and perfect it before moving on!
[09:25] Once you have a process in place, it’s about holding people accountable for their actions.
[09:58] How the process plays a role in success of podcasts!
[10:57] Shout Out to Wunderlist! Simple and efficient task list tool!
[11:50] Keeping people accountable to the process, like recording, production, editing, is critical.
[14:30] How Kate got back on the process wagon after the hurricane in Puerto Rico!
[15:30] Kate would grab a drink with Jane Austen! Which we weren’t really sure who she was.
[16:13] If you google Jane Austen, her “movies” come up, Clueless actually pops up!
[17:40] Last time The Creative Hustler has read a fiction book!
[19:20] Balance your non-fiction reading with a fictional book.
[19:50] Clueless is actually based on Jane Austen’s book, Emma!
[20:00] Check out Entrepreneur on Fire, and also Kate’s podcast, Kate’s Take!
[20:45] For more about The Creative Hustler, we’re on Facebook, Instagram, Twitter, and please leave a review!
[21:08] Peace Out, Creative Hustlers!
[21:16] Melissa’s Moment of Hustle
Contact:
https://www.eofire.com
https://www.facebook.com/kate.erickson.39
https://www.instagram.com/katelerickson/
What’s Up, Creative Hustlers! Steven & Melissa here. Today, from the great city of Philadelphia, we’re talking with Kate Erickson from the Entrepreneur on Fire Podcast. She’s on a mission to help entrepreneurs create freedom in their business and life through developing systems and processes to help them scale and grow their businesses.
[00:32] What’s up Creative Hustlers!
[00:49] What makes Kate a Creative Hustler!
[01:55] Listen to Kate’s Take podcast!
[02:15] Creativity means you can do what you love and make money doing it.
[03:11] How Kate makes it work with her significant other!
[05:35] Check out How to Fascinate for a compatibility/strength test for your relationship!
[07:20] More details on how the personality test helps a couple work together and get to know each other.
[09:35] Importance of understanding your process, and how they changed Kate’s life and business.
[11:30] Implementing starts with knowing what you work on day to day!
[13:58] How do you deal with life derailing the process?
[16:20] If you get off course for a day, woman up and get back in the saddle.
[16:40] Kate’s inspiration and drive to keep going is the people she helps and the domino effect.
[18:14] On the bad days, Kate keeps going because she loves the challenge, and either gives herself a break, or figures out why she hit the wall.
[19:30] We all make choices and we need to deal with effects of those choices all day.
[20:40] When you’re in the habit, you bounce back rate is better.
[20:55] Kate would have all the liquids with Jane Austen.
[22:57] It would be interesting to be in the mind of a great author who did not realize how great they were at the time.
[24:37] How travel has impacted Kate’s entrepreneur journey.
[25:29] Every time you walk down a street you’ve never been before it brings you awareness and openness.
[26:35] Where Kate lives on the internet!
[27:14] Melissa’s Moment of Hustle
Contact:
https://www.eofire.com
https://www.facebook.com/kate.erickson.39
https://www.instagram.com/katelerickson/
Kate@eofire.com
[00:30] What’s up Creative Hustlers! It’s Happy Hour!
[01:22] The Creative Hustler team is back together.
[01:50] Shout Out to Andaz Hotel in San Diego! Voted one of the best roofs!
[02:40] Andaz Hotel does salon events to bring the community in!
[03:40] Don’t forget to check out the Andaz Hotel online!
[03:58] Back with Jason Shaffer!
[04:40] What’s up with Jason Shaffer, and why he’s at Social Media Marketing World!
[05:40] Jason is a high school teacher who teaches about personal branding, and using the internet for more opportunities.
[06:25] How do high school students approaching personal branding?
[07:45] The idea of graduating college with a Marketing degree, but it guarantees nothing!
[08:20] Even high school age students need to think about person branding, and being original.
[09:10] Some parents are not really excited about this required class.
[09:45] Why not share your best content and connect with experts!
[10:20] How Jason got invited to Congress, and how he used the class to market himself.
[12:00] Our next generation is inventing the wheel in real time!
[13:00] How to brand yourself from an offline perspective.
[14:14] Success stories from Jason’s class!
[16:20] Jason’s impression of Social Media Marketing World!
[17:43] Where Jason lives on the internet!
[18:00] Shout out to North Briar Prep!
[18:41] Here’s Conrad Mathison from It’s Pixel Perfect!
[19:00] A little more about Mathison and It’s Pixel Perfect!
[19:40] Omnichannel is a fancy word for reaching your audience with many different types of media.
[20:05] 2018 is the Year of the Bots, because people are messaging more than calling.
[21:07] If someone is having trouble logging in, the Chat Bot will give suggestion on how to fix it.
[22:17] Is a Chat Bot trusting? How can we make it more human?
[23:27] Shout out to Angelo about Chat Bots!
[23:45] Customer service across the world is a struggle, and we have to look into Chat Bots to help!
[24:28] Where Conrad lives on the internet!
[25:20] That’s a wrap Creative Hustlers!
[25:46] Melissa’s Moment of Hustle!
Contact & Details:
Event: https://www.socialmediaexaminer.com/smmworld/
Andaz Hotel: https://sandiego.andaz.hyatt.com/en/hotel/home.html
Jason Shaffer:
https://about.me/jason.shaf
https://www.mybrandprofessor.com/
https://twitter.com/shaffer_jason
Conrad Mathison
http://itspixelperfect.com/
https://twitter.com/conradmathison
What’s up, creative hustlers! Steven here from Impact Hub, Siracusa with another bonus episode! Today I’m talking about 5 ways to marketing your non profit organization
[00:31] What’s up Creative Hustlers! Steven here! Talking about 5 Ways to Market your non-profit organization!
[00:55] in 2009, Steven started a non-profit called SDEAG - The San Diego Entertainment & Arts guild
[01:25] It’s all about bringing together the entertainment industries in San Diego.
[02:00] Steven is working on San Diego Jazz Compilation.
[02:15] Most non-profits don’t have a budget, or even a marketing person.
[02:31] Number 1: Don't just have a mission statement, have a BRAND PROMISE!
[03:20] It’s difficult to operate a non-profit where you don’t make a profit.
[03:38] Number 2: Know who you’re marketing to!
[04:00] You need to know your audience types.
[04:43] Number 3: Create a brand ambassador program.
[05:05] Peer to peer marketing works really well with non-profit groups.
[05:50] If you have a brand strategy, you can attach to emotional triggers to help your marketing.
[06:18] Number 4: Engaging with thought leadership and content marketing.
[06:40] The most impactful nonprofits are leveraging this idea of community and modern marketing tactics to drive their strategy.
[07:30] There is no better way to build trust and authority then being being a podium, or with a pen in your hand!
[07:57] Number 5: Be a social story teller.
[08:10] Look at CONY 2012, or the ASL Ice Bucket Challenge.
[09:30] Hope these tips are helpful! Let me know on Twitter!
[09:45] Don’t forget to visit us at TheCreativeHustler.com, or LatinandCode.com!
[09:51] Peace Out, Creative Hustlers!
[09:56] Melissa’s Moment of Hustle
[00:30] What’s up Creative Hustlers!
[01:20] It’s chilly in Brooklyn.
[02:02] Today we’re recapping Michelle’s interview.
[02:15] Michelle is on the panel for Empowered Women in Digital on March 8th in San Diego.
[02:55] Michelle is the Pitch Queen. She’s all about sales and strategy!
[03:30] Selling without being sleazy is so important.
[03:50] Used car salesman are the definition of sleazy.
[05:07] Empowered Women in Digital, March 8th, 6-9pm at the Loading Dock in Little Italy, San Diego!
[05:45] Michelle was actually on Shark tank season 4!
[06:00] Michelle owned Fitzee Foods, and had a physical store but was not prepared for Shark Tank.
[07:00] Shark Tank can give you a crash course in what is wrong with your company all at once.
[07:45] Constructive criticism is really important to entrepreneurs.
[08:25] It’s easy to come up with ideas when you have a giant of team of people working on it.
[09:20] Billy Corgan discussed that it’s hard to hear criticism when you’re so used to hearing praise.
[10:25] Entrepreneurship can be I...I...I.
[11:25] You evolve and step into the unknown.
[11:53] Those who have success got comfortable in being in the idea of the unknown.
[13:00] Alan was given opportunities and was always prepared to step into the unknown.
[13:47] Entrepreneurship is Indiana Jones stepping on the invisible bridge.
[14:40] Michelle gets herself pumped up for the day by working out 1 to 3 times a day!
[15:20] It’s discipline to allow time to workout multiple times a day, it’s an escape and regeneration.
[16:55] Being the descendant of immigrants who worked hard to be successful can be a driving force.
[18:19] Michelle found something with her podcast that she has a passion for.
[18:30] Michelle’s podcast was Success Unfiltered, and she’s interviewed John Lee Dumas, Pat Flynn, Kate Erickson and Jill Stanton.
[19:15] Michelle also does Facebook live videos called coffee is for closers!
[19:45] Empowered Women in Digital has Michelle, Maresa Friedman, and Mia Rene Davies, with Melissa moderating!
[20:15] Melissa will be talking about how to sell without being sleazy, how to create value with every interaction that you have, and so many more.
[21:25] Every small little interaction could build your brand to that person.
[22:35] What is the legacy you want to leave behind?
[24:50] Steven wants to leave behind the fact that he created an awesome experience.
[25:40] That’s a wrap, Creative Hustlers!
[26:30] Check out SoCalMarketing Club for all events coming up!
[26:44] Melissa’s Moment of Hustle
Michelle’s Opt In:
Owning Your Worth: A Guide To Knowing Your Value and Naming Your Price
http://www.thepitchqueen.com/own-your-worth/
Contact Michelle:
Connect with The Pitch Queen & Join the others in the Royal Family
Website: http://www.thepitchqueen.com
Instagram: https://www.instagram.com/thepitchqueen/
Facebook: https://www.facebook.com/thepitchqueen/
Twitter: https://twitter.com/thepitchqueen
LinkedIn: https://www.linkedin.com/in/michelleweinstein/
What’s Up, Creative Hustlers! Steven & Melissa here. Today, from an enthusiastic Philadelphia, we’re talking with Michelle Weinstein. She’s on a mission to utilize her superpower to help entrepreneurs close any deal, sell more products or services, value your worth, overcome any objection thrown at you, and turn a “NO” into a “YES” so you can serve more people and make a bigger impact in the world.
[00:29] What’s up Creative Hustlers!
[00:55] What’s Up, Michelle, ready to get hustling?
[01:08] What makes Michelle a creative hustler!
[01:50] Every day you have to sell yourself.
[03:20] How do you get that message across to business owner, or to the client.
[03:45] We’re just here to provide value.
[04:00] Michelle’s epiphany started back in the day at Nordstrom.
[04:32] You have to do what everyone else is not going to do.
[04:53] Michelle pitched on Shark Tank in Season 4.
[05:14] How you translate pitching on Shark Tank into the business world.
[05:50] Eating right is 80% of the health game.
[07:00] I did everything that no one else wanted to do.
[08:25] What happened with Fitsy Foods?
[10:15] Michelle created her podcast, Success Unfiltered. The stories no one talks about.
[11:30] Why doesn’t anyone ever tell you how entrepreneurship really is?
[12:00] Some uncomfortable moments that Michelle had to overcome…
[13:30] I got really good at just being a problem solver, and you get used to it.
[14:50] You gotta get really comfortable in the uncomfortable to be successful.
[15:50] Where Michelle’s inspiration and fire comes from.
[16:56] Michelle’s two parents were always hustling.
[17:55] Michelle physically could not be a housewife.
[19:00] Michelle was trapped in a corner, but she had a mission to be successful.
[19:48] Some things are out of our control, and we have to acknowledge that.
[21:00] If money wasn’t an option, what would Michelle be doing right now?
[22:11] Helping young girls with self-love, and self-esteem is Michelle’s passion non-profit.
[23:18] If you want to change who you are, and what you do, you have to make the change.
[23:40] All the Pitch Queen content is for FREE.
[24:23] How Michelle stays motivated and breaks out of the funk.
[25:30] Your body tells you when to slow down, so if you listen to your body, you won’t ever get burnt out.
[26:40] When you’re burnt out, you’re probably saying YES to everything that comes your way.
[28:30] Michelle’s focus is admirable.
[29:15] Michelle doesn’t have too much challenge in entrepreneurship because she manages her time.
[31:13] Michelle is so used to her business she’s a juggler for Cirque du Soleil!
[31:47] Aerial Yoga is one of the best physical exercises for entrepreneurship!
[34:20] When you can take personal challenges, it can transform your professional life.
[34:45] Michelle would grab healthy food with Oprah in Maui.
[36:44] Michelle is professionally annoying. “When I want to find someone, I will.”
[37:55] How all of Michelle’s life experiences and missteps affected her as an entrepreneur.
[39:30] Michelle has really seen it all in the entrepreneurial world.
[40:16] You become so highly valued and valued from so many experiences.
[41:19] Where Michelle lives on the internet.
[42:15] For more on The Creative Hustler, find us at TheCreativeHustler.com, and leave us a review!
[42:42] Melissa’s Moment of Hustle
Contact
Connect with The Pitch Queen & Join the others in the Royal Family
Website: http://www.thepitchqueen.com
Instagram: https://www.instagram.com/thepitchqueen/
Facebook: https://www.facebook.com/thepitchqueen/
Twitter: https://twitter.com/thepitchqueen
LinkedIn: https://www.linkedin.com/in/michelleweinstein/
Opt In to, “Owning Your Worth”: A Guide To Knowing Your Value and Naming Your Price
http://www.thepitchqueen.com/own-your-worth/
For today’s 3oz or Less, Steven discusses the biggest mistake brands make in their communication strategy, and his top 3 tips for on-point branding.
[00:32] What’s up Creative Hustlers, Steven here!
[00;55] Today’s topic is branding tips!
[01:38] First mistake: Not developing their personas.
[02:09] You need to get deeper into this. What makes them click.
[02:30] You need to talk to your customer!
[03:15] If you think you know your clients, you don’t. Dig deeper!
[04:06] You want to keep branding in your customer’s minds.
[04:55] Second Mistake: You are not being adaptive.
[05:14] Personalization is more important than ever.
[06:17] We don’t want to be ignorant that our audience does not all see things the same way.
[06:48] Break adaptive strategy down to a few core demographics!
[07:12] Third Mistake: You aren’t staying consistent.
[07:40] It’s the golden rule of branding, whatever it is you do, do it well and do it often.
[08:09] Every piece of content on the brand needs to be consistent to brand strategy & standards.
[08:45] You need to know who your audience is, and be adaptive in order to be consistent.
[09:10] Auditing your brand and progress is important.
[09:35] That’s a wrap, Creative Hustlers!
[09:47] Don’t miss out on The Creative Hustler’s branding blueprint!
[10:00] Melissa’s Moment of Hustle.
Contact:
TheCreativeHustler.com
Latin&Code.com
Join Our FREE Facebook Community
For today’s 3oz or Less, Steven discusses the infographic from Daisy @ CustomWriting.org and dives into 21 Ways to Increase Creativity!
[00:30] What’s up Creative Hustlers!
[00:45] Today we’re getting 21 tips for being more creative!
[01:08] Before anything, there’s a thought and a spark!
[01:37] Finding our own path to creativity
[01:50] #1: Obsess!
[02:34] Creative people require solitude to generate new ideas
[03:16] #2: Make Experiments and Prototypes!
[04:00] #3: Identify our energy killers!
[04:30] Stay in the state of optimal flow.
[04:47] #4: Relax and take a break.
[05:06] Hustle is a subjective term. Work smarter, not harder.
[05:25] Dopamine is the motivation molecule.
[05:44] 72% of people have their best ideas in the shower.
[06:20] #5: Creativity comes in a flash. How can we get inspired more?
[06:47] #6: Listen to your body clock!
[07:20] You can’t put a circle in a square. Find a harmony.
[07:46] #7: Set your limits.
[08:07] Too many options can become obstacles.
[08:32] #8: Record your ideas! Use a voice recorder to keep track of your ideas.
[10:01] #9: Change or flip your perspective.
[10:38] Distance yourself from the project to get some clarity.
[10:57] #10: GO TO SLEEP!
[11:25] Better sleep makes a better mood.
[11:34] #11: Go for a walk!
[11:54] Get away from the damn desk!
[12:12] #12: Don’t give up!
[12:45] We need to put ourselves into the place to have more ideas.
[13:00] #13: Combine ideas!
[14:04] #14: Don’t be afraid to be wrong.
[14:47] Play life in the key of Z!
[15:04] #15: Use what you have.
[15:38] #16: Borrow ideas! What’s new is the way you approach it!
[16:12] #17: Make physical & neurological connections! Learn, read, network!
[16:49] #18: Think simply! KISS = Keep It Simple Steven!
[17:43] #19: Use your imagination! Visualize it!
[18:28] Create a vision board.
[18:37] #20: Leave your safe zone! Get uncomfortable!
[19:25] #21: Stay hungry! Act like you have nothing to LOSE!
[20:12] Hope these 21 tips from Daisy @ CustomWriting.org help you!
[20:30] Don’t forget to check us out at TheCreativeHustler.com, or our consulting business at LatinandCode.com, and leave us a review!
[21:02] Melissa’s Moment of Hustle
Contact:
Check out the Blog post!
TheCreativeHustler.com
LatinandCode.com
Join Our Facebook Community
What’s up Creative Hustlers! Today, Steve, Melissa & Alan recap Tuesday’s interview with Brian Lischer, CEO & Founder of Ignyte Branding.
[00:32] What’s up Creative Hustlers!
[00:52] Steven & Melissa have talked to Alan in SO many different places.
[01:34] Today we’re recapping Brian Lischer, from Ignyte Branding.
[02:00] We actually interviewed Brian back in September at the live event.
[02:30] The interview dived into Brian’s process in creating brands, and so much more.
[03:15] Brian has over 10 years in the agency life.
[03:30] Steven makes bromances over branding.
[04:30] What makes Brian’s agency different is the convergence of sociology, psychology and mythology.
[05:16] There is no much psychology in Marketing.
[05:30] Alan uses psychology to help understand people’s marketing strategy.
[05:48] Steven finished his first class teaching at Drexel recently.
[06:16] People can spend $30,000 on a website & brand, but have no brand vision. WTF?
[07:45] If you don’t know what YOU do differently, it’s the blind leading the blind.
[08:15] Mythology comes into play with brand archetypes and brand story.
[09:07] You have 15 years of mistakes to get you the results you’re looking for.
[10:00] Mythology is like leaving your mark, it’s a legacy.
[10:49] Mythology is to explain the unexplainable.
[12:23] Hiring & acquiring talent in your growing business.
[12:53] Brian had an outside HR firm to help with the hiring process.
[13:43] What do you look at while hiring employees & contractors?
[14:26] You can teach someone a hard skill, but you can’t teach being a part of the culture.
[15:50] Alan actually hired Melissa, because she had a drive to learn.
[17:50] You can go a lot further with a group of smart, hardworking people.
[19:00] Bringing in an HR consultant to help grow is different then bringing one in to figure out what the hell is going on!
[20:00] Alan’s hiring process with Ignite and their growth.
[20:50] Hiring can be a lot of luck of the draw.
[21:40] Hire the right TYPES of people, instead of the right skills.
[23:10] Sometimes you can just tell when it’s not the right person.
[23:39] Hustle beats talent, when talent doesn’t hustle.
[24:08] Show up every day, and make progress!
[24:30] Don’t get to visit The Creative Hustler online, and join our Facebook group!
[24:53] Brian is at IgnyteBrands.com!
[25:16] Melissa’s Moment of Hustle
Contact:
www.ignytebrands.com
Twitter.com/BrianLischer
What’s Up, Creative Hustlers! Today Steven, from Impact Hub Siracusa Sicily, is talking with Brian Lisher, CEO and Chief Brand Strategist with Ignyte, a badass branding firm out of San Diego, CA.
[01:04] What’s up Brian, ready to get hustling?
[01:19] Why Brian is a Creative Hustler, and more about Ignyte.
[02:25] How Brian manages converging sociology and psychology into Ignyte.
[04:37] Brian wanted to fix the brand, instead of promoting the brand.
[05:40] Even Alan has a psychology degree. The greatest marketers are psychologists.
[07:00] Started with a social media consulting contract, and moved into branding.
[08:00] Ignyte has been open for 4 years, but really 3 full years.
[9:30] How Steven defines brand.
[11:00] How Brian defines brand.
[11:35] How Brian brings data into shaping perceptions.
[13:15] It’s important to know how a CEO views you vs. a Marketing Manager.
[15:15] Why there isn’t always a direct ROI.
[16:40] Sometimes you have to adjust pricing to meet the competition.
[17:00] It’s more expensive and harder to be a change agent.
[18:45] If it comes down to arguing about price, it is probably the wrong client.
[20:26] Sometimes your competitors are 10x the price, but not 10x the value.
[21:46] Where does inspiration come from?
[23:14] Without having partners or high level staff, much of the work falls on Brian.
[24:40] How Brian deals with late night resurgence in creativity.
[25:24] Being able to do the analysis and turning it into data for creative execution is what Brian loves.
[26:40] What Brian is excited about for 2018: Growth, public speaking and more.
[29:30] Brian’s secret to balancing the building of a business is working with an HR consultant, and developing a hiring process.
[30:48] Process is everything.
[31:32] Brian’s choice for grabbing a drink with a Creative Hustler: Steve Jobs.
[33:35] People not be able to tell detail and obsession that went into a project, but they can feel it.
[36:07] Brian is a minimalist, and needs to work with others like him.
[38:19] There’s two types of people who do pitches. 10 slides & no words, or 300 slides and tons of words.
[39:15] Where Brian & Ignyte live on the internet.
[40:55] As always, check out The Creative Hustler, or Latin & Code, and please leave a review.
[41:13] Melissa’s Moment of Hustle.
Contact:
Twitter.com/BrianLischer
IgnyteBrands.com
Today, Steven, Melissa & Alan recap Tuesday’s interview with Josh Haynam, the Co-founder of Interact Quiz Builder.
[00:33] What’s up Creative Hustlers!
[00:54] We’re in the Creative Hustler World Studio!
[01:22] Going forward, Steven may be doing more interviews solo!
[02:08] Now we’re doing recaps digitally, instead of in person!
[02:44] A little about Josh Haynam.
[03:28] Coding is like a learning a language.
[04:25] What should we name our Consulting business?
[04:56] Boston Latin is one of the oldest in the country.
[05:23] Josh was 19 and building websites and coding.
[05:55] 30,000 businesses were using Interactive Quiz Builder now.
[06:40] Best ideas come from solving a problem.
[07:50] Quizzes are as important as memes these days!
[08:38] Where is the benefit of quizzes in the online strategy?
[09:40] Quizzes boost interaction on facebook!
[10:35] Quizzes are good for brand awareness campaign.
[12:00] Using quizzes for retargeting campaigns.
[13:00] Josh is very purposeful with his day.
[13:40] What happens when the shit hits the fan?
[14:37] Josh’s tips for when the shit hits the fan!
[15:00] Tip 1: Transparency.
[15:22] Alan’s thoughts on transparency.
[17:00] Story about GrooveShark.
[18:00] If you have loyalty, you have good employees.
[19:20] When you are transparent, it can be a rally call!
[19:47] Tip 2 from Josh: Talk to people smarter than you!
[21:00] Everyone needs someone to talk to and get advice from.
[22:30] Josh takes the time to know the world around him.
[23:00] New Quiz: What kinda sauce are you? #MomentofItalian
[24:30] Sauce or Gravy?
[25:05] Check out Peter Scincotti’s episode!
[25:26] Check out Josh’s website!
[25:30] Visit the Creative Hustler on Facebook, Instagram, Twitter and leave a review!
[25:57] Melissa’s Moment of Hustle
Contact:
Twitter.com/jhaynam
https://www.linkedin.com/in/jhaynam/
Website: tryinteract.com
What’s Up, Creative Hustlers! Today Steven is interviewing Josh Haynam, co-founder of Interact Quiz Builder, an influencer marketing tool used by more than 30,000 businesses and in his words… He’s probably seen more quizzes than any other human being on earth right now.
[00:30] What’s up Creative Hustlers!
[00:50] What’s up, Josh? Ready to get hustling?
[01:15] What makes Josh a Creative Hustler.
[02:00] Building and tinkering uses new parts of our brain.
[03:10] Pushing the boundaries is exciting.
[03:30] How Interact Quiz Builder got started and where it is now.
[05:20] 37 million people have taken a quiz on Interact Quiz Builder.
[06:00] Quizzes range from funny quizzes to serious ones.
[06:35] Josh’s first launch flopped SO badly.
[08:00] For success, months of work, hundreds of blog posts, and finally Josh’s business kicked off!
[09:15] Only question you need to ask yourself, “Should I keep going?”
[09:51] How Josh’s passion has changed over time.
[10:30] There is NO POINT at which being an entrepreneur gets easy!
[12:36] How Josh snaps himself out of a bad mood!
[14:25] Take time to work your method and get yourself in the right place.
[14:50] When you’re starting out, take time to address things and move forward.
[16:00] Why Steven & Melissa decided to get out of the country.
[17:29] What Josh is excited about in 2018.
[17:55] Josh is excited about helping people make better quizzes!
[19:00] Interact Quiz Builder is going to build solutions for people’s issues.
[20:50] The new features on Interact Quiz Builder are already in the works!
[22:35] Josh’s biggest struggle is running a company, and having everything go smoothly, while still having a clear mind to work on projects.
[24:08] These struggles happen to everyone.
[24:20] Josh’s advice for entrepreneurs who are in the same place.
[27:50] When things are not good in your business, are you still talking about it? Transparency is important.
[29:57] Josh would grab a drink with Casey Neistat! He’s the epitome of hustle.
[31:00] It’s admirable to keep your morals while hustling.
[32:00] Where you can find Josh on the internet.
[32:40] Don’t forget to leave a review.
[32:53] Melissa’s moment of Hustle.
Contact:
Twitter.com/jhaynam
https://www.linkedin.com/in/jhaynam/
Website: tryinteract.com
Today, Steven, Melissa and Alan recap Sam Alvarez's interview and discuss what having multiple jobs can teach us!
[00:32] What’s up Creative Hustlers!
[00:50] Steven & Melissa are still in Sicily!
[01:34] Creative Hustler returns to U.S mid-February!
[01:40] Today’s recap is Sam Alvarez!
[02:15] She’s had 63 jobs, and speaks 8 languages.
[03:25] Jobs not professions.
[04:05] Sam is a polyglot.
[04:22] Sam speaks English, Italian, Spanish, Portuguese, and many more we don’t know.
[05:00] Alan speaks one language, Melissa speaks one language, and Steven speaks 1.5.
[05:50] Many European people know at least 3-4 other languages.
[08:05] Sam said you need to immerse yourself in the culture and be willing to make mistakes.
[09:26] Alan would choose Spanish if he had to pick one.
[10:05] Alan is ethnically ambiguous, so people think he’s Spanish.
[11:06] Sam now teaches people languages, and also coaches people.
[11:30] Sam Alvarez has visited 26 countries, and lived in 11 of them. Currently living in Chang Mai right now.
[12:45] Sam’s worst job was an accounting job. She threw herself into the world of accounting for a month.
[13:18] Alan was a buyer for a computer store, to an assistant, to a coordinator, and many many more before he even got into SEO.
[14:30] It’s important to know what is NOT for you.
[15:30] Melissa’s worst job ever: Retail during the holiday.
[17:18] Temp jobs that sucked.
[18:40] Steven’s various jobs in life, and his worst job.
[20:45] Steven only lasted at an agency for two weeks!
[21:45] Even the shitty jobs taught us something about ourselves.
[23:45] Do everything you can when you are starting out. Try it.
[24:45] When you get out of school, you may not want to do what you thought.
[25:30] Knowing what you love is really important, and sometimes hard to get.
[27:30] If you are willing to work for free, it shows you’re dedicated to the industry.
[28:15] Motivation through movement
[29:00] Sam Alvarez is cray-cray, but it’s our type of crazy!
[29:15] Sam’s links at in the bio.
[29:40] Don’t forget to connect with The Creative Hustler on Facebook, Instagram, and Twitter!
[30:14] Check out Alan’s courses if you’re in San Diego!
[30:38] Please leave a review!
[30:52] Peace out, Creative Hustlers!
[30:57] Melissa’s Moment of Hustle
Contact Sam Alvarez:
FB Page
LinkedIn Profile
Website
Courses
What’s up Creative Hustlers! Today, Steven & Melissa interview Samantha Alvarez, the Creative Hustler who is trying to help people achieve stable income while becoming their best self!
[00:29] What’s up Creative Hustlers!
[00:32] Today we’re interviewing Samantha Alvarez.
[01:03] Ready to get hustling, Samantha?
[01:29] What makes Samantha a Creative Hustler!
[02:03] Samantha loves trying out new things.
[02:43] Samantha has had 63 different jobs, and speaks 8 languages.
[04:00] Samantha learned portuguese in 6 weeks.
[04:45] Samantha’s advice to someone learning a new language.
[05:16] Make it emotional and make it relevant.
[06:26] Instead of learning complex grammar, learn the phrases you use everyday.
[07:19] The meaning behind Latin & Code
[07:37] How Samantha approaches language is how she approaches life.
[08:23] Where does Samantha’s fire come from?!
[09:45] Learning a language, or working isn’t easy, but when you are excited about it, it’s easier.
[10:13] The optimal state of flow.
[10:53] What Samantha does to get OUT of a funk.
[11:07] Samantha lives her life in relationships, and solves problems with relationships.
[12:11] Live your life in service.
[13:45] Be transparent to your team, and vocalize your struggles.
[14:09] Worst job: Samantha was an account for a month, without any experience.
[15:45] Best Job: Coaching people, one on one.
[17:00] We don’t usually have someone in our lives who’s willing to be there for you 100% and call you out on your shit.
[18:25] Sometimes the nomad lifestyle is not glamorous.
[19:00] Biggest challenge in Nomad life is disillusionment.
[19:55] Another challenge is finding what aligns with you.
[22:00] Understanding your boundaries is important.
[23:20] Find ONE thing to do every day. Sam does SELF-CARE every day.
[23:50] Work hard, play hard and have clear boundaries.
[24:40] Sam is excited by an annual plan for productivity.
[26:00] If you don’t have any sales, you don’t have a business.
[27:20] Sam would love to be able to serve much more people fully.
[28:22] Having a value ladder is very important for coaching!
[29:06] Sam would choose a green smoothie with Marie Forleo.
[31:00] How has traveling and speaking 8 languages impacted Sam’s entrepreneur journey.
[34:35] Where Sam Alvarez lives on the internet!
[35:00] Find the Creative Hustler on Facebook, Twitter, and Instagram, and leave a review!
[35:26] Melissa’s Moment of Hustle!
Contact Sam Alvarez:
FB Page
LinkedIn Profile
Website
Courses
Today on The Creative Hustler, Steven & Melissa interview Salvo Fallica from Impact HUB Siracusa.
[00:30] What’s up Creative Hustlers?
[01:00] Shout out to the other Christmas episode!
[01:25] Some interviews with members of Impact Hub Siracusa!
[02:25] Shout out to some December birthdays! Happy Birthday Bill and Alicia.
[03:40] Back with Salvo Fallica, director at Impact Hub.
[04:10] Quick rundown of what Salvo does at Impact Hub!
[05:05] How do you make your creativity functional and make money off of it?
[05:20] Impact Hub works as strategy consultants with small enterprises.
[06:00] Impact Hub is there to inspire people.
[06:20] It’s important to know your value proposition.
[07:10] Why you should read “Start with Why” by Simon Sinek.
[07:45] Impact Hub is a HUB in the true meaning.
[08:14] We pass value to the people in our community, and find allies at the HUB.
[08:54] Do all Impact Hubs run the same way?
[09:20] Why one of Impact Hub Siracusa mottos: Locally rooted, Globally connected.
[09:25] Each Impact Hub is different from each other, because of location. Find out the significance of Impact HUB here in Siracusa.
[10:20] If you manage to position yourself in what the territory can offer you, you can make impact.
[11:00] Impact Hub shares common values: trust, courage and collaboration and the focus on social innovation.
[11:37] Where does Salvo’s inspiration for running Impact Hub come from?
[12:30] Impact Hub faces many different challenges.
[13:17] What Creative Hustler Salvo would have a glass of wine with….
[14:02] Steven’s Creative Hustler is Archimedes.
[14:23] Salvo would meet with Simon Sinek.
[15:30] Another of Salvo’s favorite Creative Hustlers: Hideo Kojima
[16:37] Where to find Salvo Fallica on the internet.
[17:50] Steven doesn’t want to leave Impact Hub Siracusa.
[18:15] Make sure to check out Impact Hub Siracusa, and connect with Facebook!
[18:33] Join Siracusa’s Digital Nomad program.
[19:13] That’s a Wrap, Creative Hustlers!
[19:25] Don’t forget to check us out at TheCreativeHustler, Latin & Code, Facebook, Twitter, Instagram, and now YouTube!
[19:55] Melissa’s Moment of Hustle
Contact:
Impact HUB Siracusa Sicily https://siracusa.impacthub.net
Impact HUB Insta https://www.instagram.com/impacthubsiracusa/
Impact HUB FB https://www.facebook.com/TheHubSiracusa
What’s up, Creative Hustlers! Today’s podcast is brought to you by Alan, along with Josh Roush at SoCal Marketing Club’s End of Year Bonanza with Seer Interactive and Skrewball! Check out some of the great guests, and big happenings while Steven & Melissa are in Sicily!
[00:34] What’s up Creative Hustlers! It’s a takeover!
[00:50] It’s Alan Bush and Josh Roush from Movetic!
[01:00] What’s the event about? What’s IDEA 1?
[01:27] Everyone here is so interconnected.
[01:51] This event is hosted by John Bertino, favorite of the Creative Hustler.
[02:00] The Agency Guy is a matchmaking service for agencies!
[02:49] Steve Yang from OB Noodle House & Bar 1502!
[03:57] Plus, Alex, the general manager of the OB Noodle House & OB Doughnut House, and Holding Company!
[04:35] New product alert: Reeses Pieces Saki!
[05:10] Josh partners with Alex & Steve for Skrewball! We do stuff no one else would do!
[06:15] OB Noodle House was on Diners, Drive Ins and Dives, and then on Barmageddon!
[07:43] They won Barmageddon, and donated all $10,000 to OB Elementary, and forgot to cash actual check!!!
[09:20] The story behind Skrewball name!
[12:10] Inspiration strikes during late night times.
[12:50] Movetic is the perfect partner! Young, Creative and supportive!
[14:00] Steve hired his staff by knowing how goofy you can be, and that’s his approach to business. The perfect Skrewballs!
[16:30] Hoping to launch Spring 2018, to find the next best shot since Fireball! Skrewball is 35% alcohol, and a whiskey, plus it tastes great! A shot for all ages!
[20:00] If you want to try Skrewball, come to an OB Noodle House, and follow on Facebook for latest news!
[23:15] And.. here’s John Bertino! It’s his millionth appearance!
[24:00] John is owner of The Agency Guy (TAG), and one of the most well connected people Alan knows!
[24:32] Seer Interactive moved into this new place a week ago!
[24:49] John brought Ashley Ward who is a corporate speaker with SEMRush!
[25:48] John is about to start teaching at Drexel, USD and Alan teaches at UCSD.
[26:11] Ashley is going to as many event as possible to promote SEMRush, and teaching new tactics!
[27:00] What’s coming in 2018 for SEMRush! Just won 3 awards!
[27:57] SEMRush wants to make marketing easier for everyone!
[29:18] This was not planned, and SEMRush is not a sponsor, but they are just that good!
[30:05] Ashley will be back, when Steven & Melissa comes back!
[30:26] We miss you Steven & Melissa! Right now, we’re 3 blocks from the first The Creative Hustler studio! Cheers to you!
[31:00] Where to find Ashley Ward and SEMRush on the internet!
[32:10] Back to John Bertino!
[32:25] Check out John’s episode on The Creative Hustler. The Agency Guy is a matchmaking company for ideal client/brand with perfect marketing agencies & consultants.
[34:00] John Bertino helped Josh Roush build his company, and same for Alan!
[34:43] Some more info on tonight’s SoCal Marketing Club event!
[35:15] The history of the SoCal Marketing Club
[36:49] Steven & Melissa are having a blast, at their coworking space with pasta & wine lunches!
[37:20] And there’s the #MomentofItalian!
[39:20] Where to find John and SoCal Marketing Club on the internet!
[40:00] Who’s the modern day consumer and marketer? Everyone is more tech savvy now!
[42:14] Here’s Derek Heiny from Vulpine & his story!
[46:00] What does Vulpine do?
[48:18] You need to make sure you’re investing in the lifetime of your customer.
[49:13] 2018 for Vulpine is growing and moving into investing in ECommerce companies, plus chatbots!
[51:00] Vulpine is testing bigger projects in 2018.
[53:00] The abandon rate on eCommerce stores have taken advantage of chatbots, and micro touch points.
[54:15] Every year it’s proven that Marketing is accelerating in what you need to be doing, even planning one month away is too far!
[54:44] Derric’s advice to employing your own digital strategy!
[55:35] Go all in on one thing, and stick with it!
[54:55] You can become a SKILL on Amazon Alexa, and get into people’s daily briefing.
[53:19] Where you can find Derric and Vulpine on the internet!
[59:30] We’re here with Will Reynolds!
[59:37] By the time you publish a book, the shit is old!
[59:53] Will Reynolds is with Seer Interactive, a sponsor of the event, and this is their new space!
[01:00:16] Will is a regular fucking dude, but there are times when he takes a step back to be THANKFUL for how it happened! Today’s one of those days!
[01:01:50] Seer started in 2002, and Will still loves what he does, and it blows his mind.
[01:02:40] CEO & Founders today are all about Servant Leadership.
[01:03:05] How Seer Interactive takes time to get to know people and help them grow, but it is HARD!
[01:04:40] Dumb down marketing to this level of Human to Human interaction.
[01:05:10] Before Seer, Will came from a digital marketing background.
[01:06:35] Will doesn’t want to slow down the growth of the company, just to know everyone’s name.
[01:08:00] You gotta put more good into the world then you took out.
[01:08:20] In 2018, Seer will double this space and dominate, cause Will cares more than his competitors do.
[01:09:25] Just like Amazon, they didn’t care about making money in the short term, but now the OWN everything!
[01:10:10] Will’s advice to people getting started as a creative hustler. Be real to yourself, and put more good in the world then you take out!
[01:11:00] Will just wanted to make his parents proud. They sacrificed so much for him.
[01:12:40] If your mom was dying, would her last thought be “I’m proud of you”?
[01:14:55] Be real to yourself, so you can be real with others.
[01:15:44] If you want to find Will on the internet, google it (or look below!)
[01:16:09] That’s a Wrap Creative Hustlers! Thanks to everyone who joined us!
[01:16:45] Visit us at Facebook, The Creative Hustler, Latin & Code, and join our Facebook Group
[01:17:07] Melissa’s Moment of Hustle
Contact:
Josh Roush
themovetic.com
@movetic
Steve Yang & Alex - Owner & General Manager of OB Noodle Bar, and Skrewball Whiskey (Coming Spring 2018).
http://www.obnoodlehouse.com/
http://www.obnoodlehouse.com/ob-noodle-house-bar-1502/
http://www.obnoodlehouse.com/the-holding-company/
https://www.facebook.com/obnoodlehouse
https://twitter.com/ob_noodlehouse
https://www.instagram.com/ob_noodlehouse/
John Bertino
Website: Theagencyguy.com
TWT: @theagencyguyinc
LI: John Bertino
Email: john@theagencyguy.com
http://socalmarketingclub.com/
https://twitter.com/SCmarketingclub
https://www.facebook.com/socalmarketingclub
Ashley Ward & SEMRush!
https://www.semrush.com/
https://www.facebook.com/SEMrush
https://twitter.com/semrush
https://www.linkedin.com/in/ashleyward90
https://twitter.com/ashleymadhatter
Email: AshleyWard@SEMRush.com
http://ashleyward90.com/
Derric Haynie & Vulpine Interactive
Email: Derric@vulpineinteractive.agency
https://vulpineinteractive.agency/
https://www.facebook.com/vulpineinteractive
https://twitter.com/vulpineinteract
https://www.linkedin.com/in/derrichaynie
https://twitter.com/sixpeppers
https://www.facebook.com/derric.j.haynie
Will Reynolds & Seer Interactive
http://www.seerinteractive.com/
https://twitter.com/SeerInteractive
https://www.facebook.com/SeerInteractive
[00:30] What’s up Creative Hustlers!
[01:20] Melissa is a member of founders society, and answers questions on a monthly basis.
[01:53] The idea of the imposter syndrome.
[02:00] What is imposter syndrome?
[02:25] Facebook, and the funk from comparing.
[03:25] Facebook is just a highlight reel, not real life!
[04:00] People don’t show all the failures to get to success.
[04:20] Success and failure is just an ebb & flow.
[04:40] You need to PIVOT your focus.
[05:06] Shout out to Sarah Hernholm at WIT!
[05:00] It’s not about what happens to us, it’s about the bounceback!
[05:25] You have two choice, you can doubt everything, or just accept the fact that everyone has felt worse in their journey then you!
[06:09] Tina Turner renounced american citizenship to live in Switzerland, and found more success there.
[07:25] The important thing to focus on is your long-term goals!
[08:00] You need to set your short-term goals to match up to your long-term goals!
[08:20] Are you taking on too many things and keeping busy, just thinking everything would be a success?
[09:03] Creating value is so important.
[09:20] It’s about nurturing the relationship with your tribe to be successful.
[10:20] Just being busy is taking away from your long-term goals!
[10:28] Peace out, Creative Hustlers!
Contact:
TheCreativeHustler.com
LatinandCode.com
The Creative Hustler Facebook Community
There’s a switch up here - Alan interviews Steven and Melissa on the latest happenings as they’ve been traveling through Europe for the past few months.
Take a listen to the ups, downs, breakthroughs, and inspiration coming in 2018!
[00:32] What’s Up, Creative Hustlers! Steven, Melissa and Alan here.
[02:06] Switching it up, Alan will be interviewing Steven & Melissa!
[03:18] The most eye opening experience of the past 2 months since leaving San Diego!
[03:36] Steven & Melissa discuss their travels thus far.
[04:00] First, OpenEye Global Summit in Pittsburgh.
[05:30] From Jersey, to Rome, and then to a Italian class in Tuscany for Melissa!
[06:30] Steven grew up speaking italian at home!
[08:51] Montepulciano, little medieval town in Italy.
[09:46] Melissa recommends getting a car if you visit Italy.
[10:31] Steven & Melissa visited the roman baths in Bagno Vignoni!
[12:14] Melissa got a scholarship to an Italian school in Montepulciano!
[12:50] Gorgeous apartment and hanging with family north of Milan.
[13:05] Steven & Melissa became mentors for Bocconi University Entrepreneurship Club.
[13:40] Day one of the mentorship was less than exciting, but Day Two was uplifting.
[14:45] Getting to the heart of entrepreneurship, instead of just the ideal.
[16:00] Managing and scaling teams, when they are all in different places.
[16:50] Really great to hear their ideas, and see what they were concerned about.
[18:00] After redemption at Bocconi, the Creative Hustlers headed to Sardinia for the regatta!
[19:08] And then 9 days in Munich, Germany!
[19:33] Munich was great! Everything was clean, people were nice, the transportation was reliable. Diverse, urban, and interesting! Very livable city!
[21:19] The language barrier wasn’t an issue, and amazing Asian food in Munich!
[23:55] Living in major urban cities, you take for granted the wide variety of food and culture.
[25:10] 10 days of family travel with Steven’s family to visit their family roots, from Rome to Sicily, Messina, in Siracusa.
[26:00] Steven & Melissa are now residing in Siracusa for about 6 weeks.
[27:03] Working out of Impact Hub Siracusa in Sicily. It’s an awesome coworking spot, good size town, and great community.
[28:20] The pivot that The Creative Hustler will be undergoing!
[29:06] Transparent Moment: We tried to build a community on the quick, and shunned away from our actual money maker.
[29:45] The Creative Hustler Consultancy: Latin & Code.
[30:30] We’re going to start a lot of little fires, and see what extinguishes itself, and which grow!
[31:00] What grew for the Creative Hustler this year, and what allows us to do this podcast.
[32:30] Systems and behind the scenes
[32:58] Latin & Code is our main hustle, and we share our experience from there on the podcast.
[33:56] Even Alan needs to showcase his amazing marketing skills.
[34:33] We’re bringing more experts this year, recaps, and many more 3oz or Less episodes!
[34:50] We’re going to be giving you specific value with these 3oz or Less episodes, in small bites.
[36:48] Check out the the mini version of our Personal Branding e-course now available on Udemy! Under $20!
[37:09] Steven will be teaching at Drexel University (Here’s the Open Enrollment Page) in 2018, thanks to John Bertino, and Melissa will be doing a workshop on Email Marketing for SCORE.
[38:42] How Melissa & Steven get pumped up and inspired while traveling.
[39:07] They met a German rapper in Munich, and has some great music videos.
[40:00] Jamming to Jovanotti!
[41:42] The biggest challenge of this digital nomad lifestyle for Steven & Melissa...
[42:11] Wifi is always a challenge, and the electricity can be temperamental.
[43:00] We’re spoiled in America, here’s why!
[43:36] To turn back on the electricity, you have to run down 89 steps to flip the switch, and run back to flip the other switches.
[45:16] Restaurants open later
[46:40] It’s important to understand the schedule for the culture and organize your day.
[48:03] Lunch is a big deal in Siracusa especially at Impact Hub!
[48:50] One of the best things has been having the time to reflect and adjust.
[49:05] Advice for the challenging times.
[49:20] Be Adaptive!
[50:12] Be open! Deal with the charm.
[50:40] This city is very old, they have got this shit down!
[51:17] It’s centering to be around such old locations with Greek ruins and so much history
[53:40] Grab a coffee or pasta with any Creative Hustler throughout history……
[54:00] Steven chose Linguini and Clams with Archimedes, who’s also from Siracusa!
[54:50] He created many mathematical formulas we still use today.
[57:01] Melissa would chose cappuccino with Ellen Degeneres and wine with Tony Robbins!
[1:00:50] Here’s how to find Steven & Melissa on the internet!
[1:01:00] Please leave us a review! Preferably 5 stars!
[1:02:16] Peace Out, Creative Hustlers!
[1:02:23] Melissa’s Moment of Hustle!
Contact Steven and Melissa:
http://www.latinandcode.com/
http://thecreativehustler.com/
https://www.facebook.com/thecre8tivehustler
https://twitter.com/cre8tivehustler
https://www.instagram.com/thecreativehustler/
[Interview] Steven, Melissa, Alan and John Bertino do a catch up interview about the Creative Hustler season one!
[00:30] What’s up, Creative Hustlers!
[00:55] Joining us today is the more than famous, John Bertion.
[01:27] Steven & Melissa are going on a journey to Germany, and other places.
[01:50] Melissa & Steve will be listening to Journey, while on a journey to Germany.
[02:37] John Bertino was the FIRST Creative Hustler guest, almost 14 months ago!
[02:40] What’s been going on with John since Episode 2!
[03:20] John’s got a SoCal Marketing Club event, and you should join them!
[03:50] John opened a The Agency Guy office in the East Coast!
[04:16] Here’s a little about what The Agency Guy is!
[04:35] You can’t wear white socks.
[05:05] Surrounded by boxes, we’re ready to recap this amazing season!
[06:38] Hot Topic: Linkedin Metamorphosis
[07:13] Linkedin Pulse!
[07:30] How often are you posting on LinkedIn?
[08:14] Everyone is cramming B2B content on to LinkedIn, especially the upper level Execs.
[08:50] Should you get personal on LinkedIn, or conservative?
[09:40] If you’re over 25, you need to listen to this! You are too conservative.
[10:25] What is your story?
[11:20] Your thought pattern changes are you grow.
[12:10] You’ve got to push your professional identity.
[12:35] John Bertino’s example of LinkedIn content.
[13:30] What do you want to communicate with your brand?
[14:15] Don’t be the ME show.
[15:00] Corporate America will look at your social content to hire you.
[15:45] Younger people don’t know the contrast between their non-corporate jobs and how it actually used to be in corporate jobs.
[16:40] A few years ago, corporate jobs turned to crap, and that’s why we’re creative hustlers.
[17:10] One social network for the rest of your life...GO!
[17:40] Unless you’re blind, we all have to look at shit.
[18:20] Let’s discuss travel, and airplane bathrooms.
[19:30] Season 2 will be a lot more travel focused, and John’s travel tip.
[20:05] Travel Tip: Go to the bathroom right BEFORE they take the drink order.
[21:03] Travel Tip #2: Get an aisle seat if you’re always getting up.
[22:41] What’s everyone’s travel habits?
[23:10] Alan uses an iPod #OldSchool, and is a vampire, apparently.
[24:16] Travel Tip #3 for anyone who has motion sickness!
[24:40] What Melissa does on a 6 hour flight.
[25:49] Wine Break #MomentofItalian
[26:14] Melissa’s Read: “It’s a Fine Balance”
[27:49] How John Bertino travels, and what he orders to drink.
[29:30] John always buys the awful WiFi on the plane, and uses computer the whole time.
[30:50] Shout out to Spotify Offline Playlist.
[31:28] Shout out to Mike Gonsalves move!
[32:00] Is being a Marketer dead?
[33:00] Is Marketing as we know it dead?
[34:00] So many channels, so many growth hacks. #Overwhelm
[35:00] Ideology, branding, experience will never die.
[35:30] Let’s talk Crowded Top Funnel.
[36:00] How do you limit your top funnel strategy? Go to your audience.
[37:10] Best practices to determine your persona and audience
[37:50] Focus on keywords: what do you do, who do you sell to
[38:23] Apologies for the water discussion!
[39:00] Who are you selling to, and who is ACTUALLY buying your product.
[40:20] If your mobile is not optimized, call us.
[40:55] Quick anecdote from John on british accents in Marketing.
[41:00] The value of the british accent in Marketing.
[44:50] Shout out to Lee Jackson who knows we love british accents!
[46:00] Boston people have accents and mumble are confusing!
[46:30] Thanks to YOU Creative Hustlers! Here’s to Season 1, and going into Season 2!
[47:30] Join the Facebook Community, and connect with us on our website!
[47:40] Shout out to Joseph Kennedy as well!
[47:50] Find us on social media, and leave a review!
[48:12] Melissa’s Moment of Hustle
Contact Info for John:
John Bertino LinkedIn: https://www.linkedin.com/in/johnbertino/
The Agency Guy Website: https://www.theagencyguy.com/
[Live] LIVE episode from SoCal Marketing Club: How to Scale Your E-Commerce Business Like a Badass With John Bertino, Alan Bush, Steven Picanza, and Melissa Rautenberg! We’re having a blast!
[00:30] What’s up Creative Hustlers!
[01:00] Biggie isn’t overrated…
[01:13] Live at the Loading Dock in Little Italy, in SoCal.
[01:30] This is John’s first event on his own!
[02:35] Got to chat with Josh Fechter!
[02:40] You need to join Josh’s Facebook group!
[03:30] Here’s the Interview with Josh Fechter!
[04:00] So what is Growth Hacking and BAMF Media?
[05:00] BAMF Media was built to handle clients.
[05:21] What clients for BAMF Media look like…
[06:10] Josh growth hacked his way to Mark Zuckerberg.
[06:50] Facebook’s Developer Conference in Chicago!
[07:20] Facebook is actually running a Facebook Test Group for admins of Big Facebook Groups!
[07:58] What’s in store for Live SoCal Marketing event!
[08:05] Some of the interviews of the night: Caden from CPC Strategy,and Nathan from Sourcify.
[08:50] Where you can find Josh on the internet!
[09:30] Look for Josh on a future episode, hopefully!
[10:15] Steven was serious about if Josh could take down Zuckerberg.
[10:54] The next interview we had was Brian Lischer!
[11:17] Brian is great at Business to Business branding.
[11:50] It’s almost like Barbalicious!
[12:15] Brian is really cerebral, and very into psychology, mythology and culture.
[12:27] Brian is a really unique interview from the crowd at the event.
[12:50] It’s all about the internal brand!
[13:05] It’s the interview with Brian Lischer!
[13:30] Brian works at Ignyte, and Alan works with Ignite Visibility.
[14:08] What Brian does, and why Ignyte is different!
[14:50] It’s getting to the essence of the brand, and rebuilding around that.
[15:26] Branding is expensive but a LOT goes into it.
[16:03] It’s going to cost more to do a REBRAND wrong!
[16:33] Why Ignyte is different from others.
[16:55] The external brand is only ONE SIDE of the coin!
[17:40] For some companies, it’s about experience in store, and when calling support!
[18:49] Educating people on TRUE branding.
[19:05] What BRANDING is NOT!
[19:20] The craziest thing about branding…
[19:59] Branding is just chemicals in the brain.
[20:25] Brian just did a workshop in New York figuring out their Brand Archetype.
[20:57] Where you can find Brian and Ignyte on the internet!
[21:33] Tons of value at the SoCal Marketing event.
[22:12] Well done to John Bertino for the event!
[22:40] Some of the great speakers on the panel.
[23:27] Moderating a panel is hard work.
[24:40] Open mixer with SoCal Marketing Club for Entrepreneurs in San Diego.Stay Tuned for details!
[25:50] Where John and the So Cal Marketing Club live on the internet!
[26:28] John Bertino is always on the show.
[26:57] Peace Out, Creative Hustlers
[27:02] Melissa’s Moment of Hustle
Contact Info for Interviewees:
Josh Fechter Co-Founder BAMF Media
- Website: http://www.bamf.media/
- Private FB group: https://www.facebook.com/groups/growthmarketers
- LinkedIn profile: https://www.linkedin.com/in/joshuafechter
Brian Lischer - CEO Ignyte Brands
- Website: http://www.ignytebrands.com/
- LinkedIn: https://www.linkedin.com/in/lischer/
- Facebook: https://www.facebook.com/ignytebrands/
John Bertino
- Website: Theagencyguy.com
- Twitter: @theagencyguyinc
- Linked In: John Bertino
- Email: john@theagencyguy.com
- SoCalMarketing Club: @SCMarketingClub / www.socalmarketingclub.com
[00:30] What’s up, Creative Hustlers!
[00:40] Up next, virtual studio!
[01:17] The last episode in the Creative Hustler studio.
[01:35] The Creative Hustler is a part of the mile high club.
[02:13] This episode is a recap of the past year and a look ahead.
[02:50] Melissa needed to start a podcast ASAP.
[03:40] What is meta? Is it metro?
[04:40] Shout out to Lee Jackson!
[05:25] Check out WP Innovators on Facebook!
[06:05] Lee Jackson had to buy a new suit, and dress shoes are hard to pack.
[06:50] Lee randomly sat next to Melissa, and boom! The Creative Hustler launched.
[07:40] Lee helped with The Agency Guy site as well!
[08:20] The first guest, John Bertino, became a recurring refrain on the show.
[09:05] The Creative Hustler is on 70+ episodes and heading on the road to Italy.
[10:00] Unofficial season 1, and see if we’re getting renewed for season 2.
[10:30] The Creative Hustler has brought the right people to the show.
[11:18] The recap episodes are really a dinner party, and we throw a podcast.
[11:45] The Creative Hustler is the pinata.
[12:15] Maybe we’ll do it from a hot tub... We’re leveling up.
[13:10] We’ve been doing two episodes a week, pretty much alone for a year.
[13:44] Shout out to Cianna for the show notes! We’re in a groove now!
[14:28] Go to Facebook and follow The Creative Hustler, and join the group!
[15:30] We’re trying to fund this giant eco-system of creatives, and we’re leveling up.
[16:10] Let’s hit a block and get a mushroom out of it!
[17:00] So, where are we going with this??
[17:14] New format! Every other week is Interview/Recap, and then 3oz or less the next week!
[17:26] Melissa & Steven argue about the size of Italy and their travels.
[18:00] Alan is ready to look at Steve & Melissa digitally.
[18:29] Every recap is celebrating the Creative Hustler lifestyle.
[18:50] We’re hoping to meet up with Joseph Kennedy, Barbalicious, and some other Creative Hustlers.
[19:50] We were just taking a chance and doing these things.
[20:10] We need Alan’s dad on the show.
[20:28] Season two is about The Creative Hustler’s journey.
[21:00] THANK YOU to the listeners that have been here since the beginning.
[21:55] We’re doing a live show on Facebook! Check it out!
[22:50] Steven’s life changed when he learned about growth hacking.
[23:30] Surrounded by boxes, we had an awesome first season.
[23:52] Don’t miss our going away party’s recap!
[24:26] Here’s your #momentofitalian: Our party is in Little Italy
[24:42] Shout out to Mitch! He did the episode!
[25:09] We love you! Find us on all the social networks! Facebook, Instagram, Twitter, and our website!
[25:36] Melissa’s Moment of Hustle
[Recap] Steven, Alan & Melissa recap Tuesday’s episode featuring Maresa Friedman. Maresa, or as she is known to many The Executive Cat Herder, is a high energy, higher impact business consultant focused on giving companies, (and entrepreneurs) the tools they need to reach goals they didn't even consider to be attainable.
[00:30] What’s Up, Creative Hustlers!
[00:55] Today we’re recapping Maresa Friedman.
[01:25] Another in-person podcast episode.
[02:13] Great security at the Scale Matrix & Launch Center.
[03:00] The in-person episode worked out well.
[03:16] Maresa is The Executive Cat Herder.
[04:00] She herds executives, she’s a hired gun.
[04:40] Maresa is kinda an efficiency expert.
[04:55] Melissa & Steve did something similar in the past.
[05:30] When there’s so many people and processes, it’s definitely like herding cats.
[05:55] Cats don’t listen well, and they’ll do it when they feel like it.
[06:20] You don’t hold up a goal, and people come running.
[07:00] What Maresa really does.
[07:40] Maresa connects celebrities to brands, and brands to celebrities.
[08:00] She’s got celebrities in her back pocket, because she’s got cats.
[08:33] Maresa is efficient with brands and celebrities.
[09:00] She’s not pimping out Usher.
[09:15] Why Steve chose Usher.
[10:10] Why Maresa is successful with celebrities and brands.
[10:20] Business improv classes
[10:30] Hot potato in Alan’s corner now.
[11:00] When Alan’s randomness in class is beneficial.
[11:17] What is business improv?
[12:30] Having business improv training helps you when you’re caught off guard.
[13:30] Melissa switched her mind from bartender to business, and now trying to balance the two.
[14:30] You can’t throw your colleague under the bus.
[14:55] Toastmasters isn’t just giving speeches, but also getting over stage fright.
[15:40] Topics master picks people to read a question, and then answer it.
[16:50] The first time Steven came to toastmasters.
[18:05] Melissa asked Steven to come up on stage and speak.
[19:00] Steven’s question was, “If you could one wish for someone in this room, what would it be?”
[19:48] The speaker before had to do for himself first, and was in a rough time so Steven wished him to get his shit together.
[21:00] Steven was actually nervous during this speech.
[21:40] What’s a pregnant pause?
[22:28] If Steven & Melissa weren’t leaving in a few weeks, Steven would join a toastmasters group.
[24:00] Steven & his old partner did improv together.
[24:35] Sometimes having improv training can make it over-salesy.
[25:40] You need skills for speaking on your feet.
[26:30] People can know their audience SO well they script their audience.
[27:40] Steven improv’d a whole play in Spanish.
[28:10] Maresa said, “I will give you my time, if you give me your focus.”
[28:55] There’s a lot of people who reach out, but they don’t give any focus.
[29:28] People ask for advice, but they don’t really want it - Melissa’s example.
[30:00] Shout out to Mike Gonsalves, about not being committed because their MIND wasn’t in the right place.
[31:25] Where’d the third person come from?
[32:30] Excuses, excuses, and unsolicited advice.
[33:15] There’s an infographic about the amount of clients that take Alan’s advice, vs. the people who make excuses.
[34:00] Consider me a team member, and just consider my advice!
[34:53] If I give you my time, you HAVE to give me your focus! You’re going to get unsolicited advice.
[35:46] If you come to Melissa, you’re gonna get the action you might not be ready for.
[37:10] It was like herding cats throughout this whole episode!
[37:35] Sometimes you forget about the spiritual side of the business.
[38:00] Join the Life-Changing Facebook Group!
[38:45] All Maresa’s info is in the show notes!
[39:00] Leave reviews & connect with us!
[39:44] Melissa’s Moment of Hustle
Contact:
ExecutiveCatHerder.com
MeetMeresa.com
[Interview] Steven & Melissa interview Maresa Friedman. Maresa, or as she is known to many The Executive Cat Herder, is a high energy, higher impact business consultant focused on giving companies, (and entrepreneurs) the tools they need to reach goals they didn't even consider to be attainable.
[00:48] What’s Up Maresa. Ready to get hustling?
[00:58] This interview is done on location at Scale Matrix & Launch Center!
[01:29] More about Maresa and her #CreativeHustler ways.
[02:00] Done is better than perfect. #AnalysisParalysis
[02:50] People with content worse then yours are making money.
[03:05] What is an executive cat herder?
[04:10] Maresa is able to talk to everyone the best way they respond to.
[04:30] What Maresa actually does!
[05:00] Maresa can find celebrity endorsement, improve lead gen, adjust brand strategy, and so much more.
[05:40] She can guarantee income growth in 90 days if people LISTEN.
[05:50] Her goal is to create ACCOUNTABILITY.
[06:30] Marketing is coming back to wanting to buy from people they LIKE!
[06:55] A product endorsed by someone they trust, makes people want to check them out.
[07:19] Cat herding comes down to 3 things: People, process and technology.
[07:30] Who do you have, what processes are in place, and what technology do you have?
[08:15] Did you invest your life savings into your company, to just be poor?
[08:30] The world cannot support that many ballerinas.
[09:07] What was Maresa’s inspiration for getting into this industry.
[10:00] Maresa was a computer nerd, and an excess talker!
[10:35] Specialized people are having trouble finding their niche.
[11:00] Why working in a Bank helps you learn to work with people.
[12:30] A one point, Maresa’s only job was to keep everyone happy.
[13:00] Maresa has a genuine interest in people, but doesn’t like to be attacked by business cards.
[14:00] It’s gotta be a mindset shift for quality of quantity.
[14:20] Dave’s Networking for Nice People!
[14:48] Maresa took a business improv course, and it was the best course she’s ever taken.
[15:53] Maresa has “playground dominance” she doesn’t break eye contact first.
[16:52] Maresa is actually an introvert, and it takes a lot of effort to go out.
[17:36] Don’t have a conversation while looking over your shoulder for someone else to talk to.
[18:07] No one is against you, they are just for themselves.
[18:27] 15% of Maresa’s business is working with start ups!
[19:03] It’s like going out with a woman who wants to settle down right away.
[19:33] We all need to think about listening more then we talk.
[19:58] We have two ears and one mouth for a reason.
[20:23] Just because you’re online doesn’t mean you can’t have purposeful communication.
[21:16] The trend in dating is to meet in person and talk.
[21:42] Maresa is all in for her lifestyle, and her inspiration comes from her parents.
[22:46] You can lead a horse to water, but you can’t make it drink, however, you can put salt in his oats to make him thirsty.
[23:50] Maresa could have excuses but she prioritizes things to make her life work.
[24:20] The lifestyle may not be glamourous, but it’s worth it.
[25:10] Social media captures the highlights, and it’s not real life.
[25:40] Maresa’s daughter wants to be a freelance dolphin trainer, and librarian.
[26:15] How Maresa gets motivated on a bad day.
[26:40] Maresa sets a timer for 10 minutes to cry over herself, and move on.
[28:40] Give yourself time to be excited, and then move on.
[29:15] Embrace your feelings, but put a box around them.
[30:10] Maresa puts a “Day of Nothing” on her calender.
[30:42] You’re not a heart surgeon, you not under that much pressure.
[31:08] The most challenging part of Maresa’s lifestyle is sacrificing things she doesn’t want to.
[32:15] When it goes well, you need to pick and choose want you want to do to be there for the moments that matter.
[33:25] Sometimes you can be brilliant at business, but failing at life.
[33:53] Maresa says YES to things that do not make any sense.
[34:21] You need to put a box around the things you want to do.
[34:56] Sometimes you look back and think, I should’ve taken that opportunity.
[35:50] If you have to pay others to work, you need to reevaluate your business.
[37:09] There’s a balance of evaluating your opportunities.
[38:18] Having a dialogue as an owner, and decide opportunities as a group.
[39:15] There’s a lot of hand holding in some opportunities.
[40:00] I will give you my time, but you need to give me your focus.
[40:45] You get what you get.
[41:03] Maresa’s #CreativeHustler would be Zig Ziglar, from Amway.
[42:22] Amway was around for a long time, but they missed the mark for marketing.
[42:57] There will never be a problem surrounding yourself with positive people.
[43:00] Maresa has no issues with MLMers!
[45:00] Do you like coke or pepsi? People either feel very strongly about one or the other.
[45:50] The power of branding in soda.
[47:00] Traveling has helped Maresa recognize opportunities in industries she’d never thought of.
[50:20] We’re all selling something, let’s be honest.
[51:58] Where Maresa lives on the internet
[53:19] Melissa’s Moment of Hustle
Contact:
ExecutiveCatHerder.com
MeetMeresa.com
[Recap] Steven, Alan and Melissa recap Tuesday’s episode with Thais Lopes. Thais is a creativity and mindset coach who helps women who may be struggling to achieve success by helping them with their mindset, belief systems, and thoughts, as well as finding their inner-creativity.
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[00:00] What’s up Creative Hustlers!
[00:29] Welcome to Thursday!
[00:46] Recapping Thais Lopez, our color theory & branding ninja!
[01:00] Thais hustled Steven, and put herself in a position to show up!
[01:40] Introvert & Extrovert together
[02:15] Alan was a shy kid but used creativity to get over it.
[03:00] You need to find what your release point is.
[04:11] How are you going to become friends with your anxiety?
[04:55] Anxiety is actually really self-centered, it’s all “me, me, me”
[06:00] Your outward personality is very different than your inward personality.
[07:00] You are pushing yourself because you had deadlines.
[08:30] We’ll meet halfway.
[09:00] Steve was going to graduate with a music degree.
[09:45] Google it right now, “autistic children who drum”
[10:15] Thais opening on color theory and branding.
[10:25] Thais quit teaching, and now she’s a full-time coach for women.
[11:00] She’s qualified by going through it herself.
[11:20] Color theory from a brand perspective.
[12:00] Knowing what color signifies in your brand.
[12:40] Yellow & Red spark hunger, so check out fast food logos.
[13:00] There’s a reason why Apple looks sleek.
[14:10] Orange is a really cool for color theory.
[15:30] What about different tones of red & blue?
[16:22] Start-ups use a lot of light blues.
[17:20] Some color cars are worth more as a trade-in.
[17:50] You can’t just jump to colors and logos first.
[18:50] Sometimes we like a shade, but it doesn’t align with our brand.
[19:30] It’s not about you, it’s about what your customers want.
[20:00] Melissa is not a part of the “Just for Men” conversation.
[20:45] We’re trying to build you a brand, not an Ego Diorama.
[21:23] Join Thais’s private Facebook Group!
[22:00] It’s not all just colors, it’s also fonts!
[23:00] Paragraph fonts are so important.
[23:30] The Creative Hustler graphics have changed!
[24:22] Go to Thais’s Website, and click on “Community”
[25:22] Download Thais’s Ultimate Guide to Color Theory for Branding from her website!
[25:50] There are so many psychology majors in the room.
[26:20] People with a psychology degree can go into Marketing.
[26:55] Alan was supposed to be a doctor…
[27:10] Leave us a review on iTunes, Stitcher, Google Play
[27:20] Join our kick-ass Facebook community.
[27:53] Melissa’s Moment of Hustle
Contact:
ThaisAngelicaCoach.com
Facebook Page
Facebook Group
[Interview] What’s Up Creative Hustlers! Steven & Melissa Here. Today we’ll be talking with Thais Lopes. She’s a creativity and mindset coach who helps women who may be struggling to achieve success by helping them with their mindset, beliefs systems and thoughts, as well as finding their inner-creativity.
[00:49] What’s Up Thais. Ready to get hustling?
[01:28] Why Thais is a #CreativeHustler
[02:30] From Creativity & Anxiety to #GirlBoss
[03:10] Thais taught for 2 years in the public school system as well..
[03:45] Found a balance between working at a children’s museum and creativity & mindset coach!
[04:09] Steven’s change from teaching music to musical therapy.
[04:53] How Thais brings creativity & mindset into her client’s lives.
[06:00] Thais doesn’t have a degree in mindset, but she knows how to do it, because she has gone through it.
[06:50] Steven has a life coach who prescribed him dots, in lieu of meditation.
[07:30] Thais loves using coloring as her meditation.
[09:30] It’s not practice makes perfect, but practice makes progress.
[10:05] Life happens and we need to find a way to make it work for us.
[10:55] Get yourself out of the pattern and find out what brings you joy.
[11:48] You are judging yourself so hard you aren’t letting yourself practice.
[13:15] Thais inspiration for her coaching business comes from personal experience.
[14:25] You don’t always need the newest things, you can find your own happiness in the things you love.
[15:22] Thais enjoyment does not come from outside herself, it comes from within.
[16:20] The simplest form of enjoyment
[17:30] How much color plays a part in our lives, and what color theory really is!
[19:30] How color and branding go together.
[20:55] Blue is the most popular color, for a reason.
[21:50] Every detail in the branding process is on purpose.
[23:05] Thais just started coaching this year, but she’s been studying it for years.
[24:00] Thais focuses on women because she feels that women need to be empowered more.
[26:20] Owning your niche is important because you need to know who you relate to.
[28:10] The biggest challenge of the #CreativeHustler lifestyle for Thais is the money!
[29:00] The Creative Hustlers are jumping off a cliff and building a parachute on the way down together.
[30:00] Job security isn’t a thing anymore, except you are your own job security.
[31:30] Thais has her Confident Creators Facebook Group! Come check it out and learn about color theory.
[32:55] The great thing about Canva.
[34:00] Why should we shoot each other day as entrepreneurs when we can hold hands and make a bigger parachute.
[34:55] Millennials value different things than other generations.
[36:00] The older generation tries to teach the younger generation: Unity for everyone.
[37:05] Sometimes we need to ask for advice and help, and screw our pride.
[38:00] Focus only on what will work for YOU and your business.
[39:30] Human beings have that “highlight reel” comparison.
[40:15] The real power is within.
[40:30] The #CreativeHustler in history that Thais would choose… Shakespeare.
[44:40] Thais would have a tea time with Shakespeare.
[46:00] Thais was understanding & enjoying Shakespeare in high school.
[47:00] Thais had a mask to help her with her anxiety.
[49:00] We need to nurture children, and not expect perfection.
[50:00] Our little ones need to experience so many different things to decide what THEY are good at.
[51:35] It is okay to do things that society says is not okay! (Obviously, within reason ;)
[52:49] Where you can find Thais on the internet
[54:03] Melissa’s Moment of Hustle
Contact:
ThaisAngelicaCoach.com
Facebook Page
Facebook Group
[Recap] Steven, Alan and Melissa recap Tuesday’s episode with Tom Schwab. Tom is the founder of Interview Valet, which helps small business owners, entrepreneurs, and solopreneurs get featured on leading podcasts… Like ours.
[00:38] What’s up Creative Hustlers!
[01:00] Today we’re recapping Tom Schwab’s episode, no relation to Charles Schwab!
[02:35] All roads lead to John Bertino.
[03:00] What is Interview Valet?
[04:00] There’s a lot of work to a podcast. 80% die in the first 10 episodes.
[04:45] The Creative Hustler is creeping up on 75 episodes!
[05:18] Interview Valet is podcast crack.
[06:40] The Creative Hustler was lucky to have lines of guests.
[07:10] If you’re not leveraging Facebook groups (Especially OUR group), what the hell are you doing?
[08:30] The flow of businesses, many people don’t remember the 2008 crash.
[09:13] Tom was a middleman, who lost his job, was able to bounce back.
[09:35] The Creative Hustler bar, coming soon.
[10:00] The process for inbound marketing, or podcast marketing is process driven.
[10:20] Not all podcasts are the same.
[11:00] Interview Valet helps get you interviews, or get YOU interviewed.
[11:55] If you want to be interviewed, get a One-Sheet!
[12:23] Melissa will be featured on Auguste Crenshaw’s “Real Women Don’t Bitch” summit on September 26th!
[12:54] The shit that happened to you doesn’t condemn you, it qualifies you - idea behind the “Real Women Don’t Bitch” summit.
[13:44] Melissa’s topic deals with a false sense of confidence, and being hard on the outside.
[14:00] Knowing your topics, and what your interviewees can talk about is important.
[14:46] Your One-Sheet is your electronic press kit, all in one.
[15:56] The Creative Hustler loves Canva!
[16:15] If you would like a Creative Hustler special on canva, let us know!
[16:39] Go to InterviewValet.com/hustler ← He’s got free gifts for you!
[17:13] Tom broke his cardinal rule! Turn your phone off!
[18:01] Really important to being prepare for a podcast.
[18:15] There’s 3 free gifts on Tom’s site for you! Check list, 3 secrets to getting booked, and more!
[18:51] There’s gotta be a ritual before you perform, even as a podcast.
[20:00] Mike Gonsalves is a big proponent of standing during an interview.
[20:27] Commotion creates emotion!
[21:20] You get focused when you have a motion.
[21:45] Melissa’s pink ball of fun (Melissa had to take it away from Steven).
[22:00] If you have this video, you win a prize!
[22:30] Alan is going to take “Melissa’s pink ball of fun” and hiring a Melissa!
[22:57] Tom mentioned apple’s impending announcement of podcast analytics.
[23:30] Podcasts have been apple’s red-headed step-child.
[23:50] Shout out to Kevin & Laura Fleming on their baby! Come get on the show!
[24:24] There’s not enough info to focus on a specific part of the podcast to improve.
[25:00] Patrick Stiles - vidalytics, now for podcasts!
[25:20] As a marketer, we want to know these things!
[25:47] Knowing a specific details about people who listen to our podcast is needed.
[26:10] Next generation of podcasts will include big data.
[27:00] It’s not captive, because people skip the advertisements if you are putting it at beginning.
[27:30] Doing commercials natively will make people keep listening.
[27:55] What does work is having amazing guests, and great recaps!
[28:39] Join our Facebook Group! The Creative Hustler Community!
[29:00] Leave us a review on itunes, google play, and anywhere else!
[29:24] Melissa’s Moment of Hustle
Contact Tom Schwab:
Find everything you need:
InterviewValet.com/Hustler
[Interview] What’s Up, Creative Hustlers! Steve & Melissa interview Tom Schwab. Tom is the founder of Interview Valet, which helps small business owners, entrepreneurs, and soloprenuers get featured on leading podcasts… Like ours
[00:45] What’s Up Tom. Ready to get hustling?
[01:10] Tom is the engineering mind meeting the creativity side as a #CreativeHustler
[02:00] Tom doesn’t count the days because he loves what he is doing.
[02:50] Tom went from Nuclear Power to Entrepreneurship.
[03:57] The moment Tom realized he wanted to make the jump!
[04:40] He realized the industry changed, he had done the fun stuff.
[05:50] Your stability and job security come from your ability to produce.
[06:30] Just by hustling, I’ve got more job security than someone in corporate America.
[07:30] There’s no work/ life balance, it’s all merged together.
[08:00] Tom looked in the mirror and saw, I’m the middle man, and what next?
[08:20] Tom was one of the first customers of the guys who created HubSpot.
[09:10] Blogs weren’t working, but podcast were taken off…
[10:00] Guest blogging has turned into podcast guesting.
[10:50] In 2015, Tom took Interview Valet into beta.
[11:15] If you have a system, and it works, then there’s no reason to reinvent the wheel.
[12:30] Tom has a checklist of things to do before a podcast video, but you don’t want other people’s problems. Think first.
[13:50] Define the process, and then RE-define the process.
[14:40] Being creative doesn’t mean you need to invent it from the very beginning.
[15:14] What Interview Valet actually does.
[16:20] Nothing ruins your credibility more than saying “Hello Columbus” when you’re in Cleveland
[17:00] When an interviewee can’t answer the question that is always asked, it causes them to show that they aren’t a listener of the podcast.
[18:15] What helps keep Tom on fire and hustling is MEETING people and making introductions!
[19:16] John Bertino comes up again. 6 Degrees of John Bertino.
[19:50] Tom gets himself OUT of the funk is getting himself OUT of the house! Reach out to someone for perspective.
[21:19] Melissa has to take Steven for a walk like a pet!
[22:10] When Tom goes out, he likes to explore because he’s more creative outside doing things.
[23:00] Tom & his wife go to a different city for a week and work from there.
[24:20] Travel allows you to look at the world with eyes of wonder.
[25:30] Steven & Melissa’s Italian Adventure!
[26:29] Networking in another country creates sympathy, empathy and creativity.
[27:00] Really, no matter what, There is NO better time to be alive.
[27:40] 40% of Americans are listening to podcasts.
[29:00] Mic issues interrupt the discussion
[29:25] Tom is really excited about the announcement from Apple about podcasts.
[30:35] Podcast analytics: If you know what’s wrong, you can fix it.
[33:00] So few people know what the “pod” in podcast stands for.
[34:00] You have to be paying attention for video, but you can have audio while doing other things.
[35:00] Tom has been on podcasts since 2013, but doesn’t have his own YET.
[35:30] 80% of podcasts die within the first 10 episodes.
[36:10] Moments of breakdown for podcast hosts.
[37:02] Podcasts are the ultimate way to invite people to your party or show up to their party with a handle of Tito’s.
[37:50] Consistency is what sets The Creative Hustler apart from others.
[38:47] You can work the podcast interviews around your life, but hosting is a commitment.
[40:24] Tom is a coffee achiever and would grab one with his dad.
[41:10] Tom’s dad taught him what it was to be creative, and how to hustle.
[41:55] Tom loves hazelnut and Cuban coffee.
[42:53] Steven turned Melissa into a coffee snob.
[44:00] Melissa was a tea person or an extra sugary vanilla coolatta.
[45:39] The crash of 2008, and how nothing is promised to you.
[47:46] People are living longer, and industries are changing much quicker now.
[49:56] Tom lives in Michigan, but he feels that the only way you bear fruit in your life is to be cross pollinated by travel and experience.
[53:00] The richness of your life is relationships.
[53:20] If you want to be cultured, get an internet connection.
[53:51] Where Tom lives on the internet
[54:58] Melissa’s Moment of Hustle
Contact:
Find everything you need:
InterviewValet.com/Hustler
[Bonus] Today’s bonus episode is with Jessica Yarbrough, the mompreneur coach. You may remember her from previous episodes such as #44 and her recap, #45.
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[00:30] What’s up, Creative Hustlers!
[00:37] What’s Up Jessica. Ready to get hustling?
[00:52] Jessica is currently in Arizona!
[01:00] The struggle of different time zones!
[02:00] Today’s focus: Eliminating self-doubt to sell with more confidence!
[02:20] Don’t worry if you suck because you can un-suck!
[02:58] Biggest issue: Fear of rejection.
[03:30] When someone says “No”, they aren’t saying no TO YOU!
[04:18] Why do people freeze up when it comes to phone sales, and how to prevent that!
[05:15] You should be listening 80% of a time, and asking questions 20% of the time.
[05:40] Example of questions to drive your customer toward a sale.
[06:30] Find the pain point, and associate it with something personal for them.
[07:40] What to do when you hit the AWKWARD moment in a sale?
[08:10] Present your money with confidence, and leave a space!
[09:30] Put it on the table, first one to talk loses.
[10:30] I’ve got a hell of a lot of yes’s in my life, in all areas of life.
[11:15] Sales = psychology + math
[11:46] You can train yourself to not take rejection personal.
[12:05] Sometimes people start excited, and then drop off. They aren’t ready.
[12:48] The Myth of Expert Certification, the biggest self-limiting belief.
[13:00] Tony Robbins isn’t a certified coach, and he’s helped millions of people.
[14:14] People search for certifications to justify to themselves that they are worth it.
[15:00] I will pay you if you get it and can help me solve a problem.
[15:55] Play the game you’re comfortable with.
[16:02] Shout out to Michael Gebbins “Zone of Genius”
[16:33] Where Jessica lives on the internet!
[17:20] Check out Jessica’s “6 Figure Mindset & Sales Mastery” coming up!
[17:48] Melissa’s Moment of Hustle
Contact Jessica:
JessicaYarbrough.com
The Mompreneur Mastermind Private Facebook Group
YouTube
[Recap] Steven, Melissa and Alan recap Tuesday’s episode with Patrick Siles. Patrick’s a serial-entrepreneur whose most recent business, vid-alytics, is a video platform that host and streams videos on your website while also collecting powerful analytics for marketers.
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[00:00] What’s up, Creative Hustlers!
[00:30] Happy Birthday to Melissa!
[01:00] How do you pick your ice cream cone?
[01:43] Tuesday was with serial-ass entrepreneur Patrick Siles.
[02:00] Patrick came to us from Hawk Mikado.
[02:50] The story how Patrick became an entrepreneur.
[03:25] Last Minutes Inc.
[03:40] Patrick started over 7 different companies.
[04:14] Patrick’s first success was in supplements, but now he’s doing vid-alytics.
[05:00] Video is really a big part of marketing
[05:25] vid-alytics came from a need in the market for good analytics.
[06:11] Melissa really likes ice cream.
[06:26] Analytics are skewed for videos right now, but vid-alytics gives you specific video feedback.
[07:12] Why are you doing a 5-minute video if the majority only watch 1 minute?
[07:30] Start with video, and you can reverse engineer that into other content.
[07:50] Video is too complicated, so most people don’t have the time to do it.
[08:10] Today’s Moment of Italian
[08:30] The Creative Hustler was forced into being comfortable in front of the camera.
[09:10] Follow The Creative Hustler on Facebook to find out when we go live.
[09:28] In the digital world, the video is accepted, but business owners are more hesitant to do video.
[10:25] Shoutout to Auguste Crenshaw, Analysis Paralysis with video.
[10:48] If you have a lifestyle type of brand, get out there and go live!
[11:15] Incorporate your life into your live videos.
[12:00] Video is where it is at - how do you utilize analytics on videos?
[12:45] YouTube is saturated with a bunch of people trying to sell something.
[13:00] Melissa uses YouTube for the wings on her eyes.
[13:55] No matter what your #CreativeHustle is, you should be giving people a peek into your life.
[14:30] Patrick was a digital nomad.
[14:55] Bailey Richert and Patrick Siles both hit countries equal to their ages.
[15:35] Working with your spouse is awesome and challenging.
[16:00] Working with your spouse challenging your patience and communication, and sometimes you need space.
[16:40] Normally, Steven has a pot of coffee before 7:30 am.
[17:17] Sometimes it takes you awhile to understand how your spouse works.
[17:55] Sometimes you need to talk it out, and other times you need to focus.
[18:22] Patrick’s wife was working on captions for a Spanish Soap Opera, and Patrick needed help with admin stuff.
[19:00] It’s challenging to work with your spouse because you spend so much time with them.
[19:40] Patrick, do you speak Spanish?
[20:00] Struggle for #CreativeHustlers, all our good friends live far away.
[20:44] We’re all just a URL link away from a video conference.
[21:11] We could talk to Joseph Kennedy or John Bertino at any point.
[21:40] Lina Sanden is making an album with musicians from around the world.
[21:55] We’re able to create without borders.
[22:15] vid-alytics work with embed codes on your website only.
[23:15] Always put the videos on your website, because from SEO perspective you might rank.
[24:00] YouTube can get clients taken away from your brand.
[24:20] Always make sure you have an embed code that people can share on their website, with a link back to your site.
[25:00] I wonder if vid-alytics would get stats on videos installed on multiple pages.
[26:00] Hypothetically it should read analytics from multiple different websites.
[26:26] The most important video is that your page speed is fast enough because 2 minutes of delay can mean millions of dollars lost.
[27:30] Our podcast is hosted on LibSyn which then imports to our website so you don’t have to host the content on your website. This is important.
[28:25] WP Engine is where we moved our website to have more space.
[28:47] If you want to know about Alan’s plug in, tweet us, Facebook us, or email us!
[29:35] The Creative Hustler is about to embark on their journey!
[29:50] vid-alytics have free packages to start off with, light and pro!
[30:25] The Creative Hustler is inviting their listeners to follow along with their 4-month journey to different countries! All the little details will be shared so you can do it too!
[31:23] Many guests on The Creative Hustlers have lived the digital nomad life, and you can too!
[31:55] Check out the show notes for all the videos and links!
[32:00] Join our fucking Facebook group already!
[32:54] Melissa’s Moment of Hustle
Contact:
Vidalytics.com
What’s Up Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Patrick Stiles. He’s a series-entrepreneur who’s most recent business, vid-alytics, is a video platform that host and streams videos on your website while also collecting powerful analytics for marketers.
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[00:00:33] What’s up Creative Hustlers!
[00:00:35] Today’s guest is Patrick Stiles
[00:00:47] What's Up Patrick. Ready to get hustling?
[00:01:11] Why Patrick is a #CreativeHustler.
[00:01:30] In 2008, He was fires twice in a 6 month period!
[00:02:00] On June 2nd, he created his first business. Since then, he’s circled the globe.
[00:02:42] #CreativeHustler 101: Left a job, and 48 hours later you’ve got a new hustle.
[00:03:30] Naming a company is labor intensive.
[00:03:49] What vid-alytics does for the market!
[00:04:58] Using video tools that SUCKED caused Patrick’s eureka moment.
[00:05:38] If you’re a marketer trying to sell with video, vid-alytics is what you need.
[00:06:22] Is vid-alytics able to get analytics on any platform?
[00:07:00] Patrick is self-taught in websites, so he found a developer to help because YOU can’t do it ALL!
[00:07:52] Patrick hired a friend, lost $12,000 and had to fire him.
[00:08:27] Find people who PLAY at what you’re BAD at!
[00:09:16] You bring in the right people, and things start to work better!
[00:09:39] Patrick doesn’t like working!
[00:09:57] Find the book, Rocket Fuel by Gino Wickman and Mark C. Winters!
[00:10:15] There’s visionaries and implementers. You don’t need to be both.
[00:10:45] Patrick was a #digitalnomad who met his wife in Buenos Aires but she’s not from there.
[00:11:50] Patrick’s wife Erica moves to Buenos Aires at 21 alone.
[00:12:12] The Pope is Argentinian, but come from Italian roots.
[00:13:00] Steve’s first language is Italian.
[00:13:44] How Patrick and his wife work together in their business.
[00:14:16] Patrick & his brother started a trash company together, cause he’s the entrepreneur.
[00:14:57] How having your wife as your right-hand-woman effects Patrick’s entrepreneurial journey.
[00:16:00] Erica had a job coding subtitles for Spanish soap operas,and Patrick begged her to work with him.
[00:17:20] On the first week, Erica helped save him thousands of dollars on Bing ads.
[00:18:30] How do you deal with the intense moments when you are working with your partner.
[00:20:18] Patrick would NOT recommend working with your partner.
[00:21:40] When Steven & Melissa got together it was the Brady Bunch of businesses.
[00:22:14] Melissa believes that working with your spouse is ALL about patience, communication & space.
[00:22:50] Steven had to learn how to TURN OFF.
[00:23:45] Patrick & Erica give each other space, even though they spend tons of time together.
[00:24:49] Where does Patrick’s inspiration for being a serial entrepreneur come from?
[00:25:20] Patrick has seen many people who he thought would do great things never make it.
[00:26:50] Ride the emotional rollercoaster of entrepreneurship.
[00:27:28] The biggest struggling is admitting you don’t know shit.
[00:28:00] A lesson from Good to Great by Jim Collins.
[00:28:19] Find the ugly bugs under the stone that is your business!
[00:28:58] Great quote from Elon Musk about entrepreneurship.
[00:29:25] The entrepreneurship depression is better as a couple.
[00:30:15] Entrepreneurship is slightly make it or break it.
[00:30:35] What’s your bounce back rate?
[00:31:03] How does Patrick get out of the Entrepreneurial dark place?
[00:33:15] Nothing good happens after midnight.
[00:33:50] Are you being busy or actually getting shit done?
[00:34:09] Patrick’s friend Ron recommended Essentialism by Greg McKeown to help avoid overload.
[00:35:03] Focus on the 3 things you NEED to get done FIRST!
[00:35:40] Patrick gave up on balance and moderation in his business.
[00:37:09] Patrick came back from a trip and quit everything but his online business.
[00:37:52] Patrick doesn’t give a SHIT, but he is NOT giving up!
[00:38:45] Patrick saw 30 countries before age 30!
[00:39:28] It’s okay if people are comfortable where they are, it’s just for them.
[00:40:29] Patrick is deeply discontent and it drives him to keep going.
[00:40:55] Patrick suggests “Becoming Steve Jobs” and “Losing my Virginity” as inspirational books.
[00:41:35] People are searching for freedom, and the lifestyle that comes with it.
[00:42:14] Patrick’s most challenging part of being a #CreativeHustler.
[00:44:12] Loneliness is a struggle for #CreativeHustlers.
[00:45:50] If being a millionaire was easy, everyone would do it.
[00:47:00] Patrick was fled from Bangkok flood, unplugged, and got an amazing idea to improve his business.
[00:48:30] If you GIVE UP, you’re guaranteed to lose.
[00:49:20] No matter what happened, the journey was worth it.
[00:50:25] It’s never too early to beef up your eulogy.
[00:51:19] Patrick is most alive when he’s chasing a goal.
[00:52:00] Even with 10 million dollars, Patrick cannot just coast.
[00:52:29] Don’t attract tons of pain and suffering, just adjust where you are.
[00:53:47] Patrick would be a pony.
[00:54:00] Patrick would get a drink with Steve Jobs or Elon Musk.
[00:54:30] We can learn about any one of the big players from books and TV, but sometimes it’s a random person at an event that give game changing advice.
[00:55:17] The people who know you best give you the best advice.
[00:55:40] Patrick’s superpower is being an entrepreneur.
[00:56:20] As humans, we want to believe in silver bullets and secrets.
[00:55:49] The secret is that there are NO SECRETS to being an entrepreneur.
[00:57:17] Patrick felt that traveling influenced him as both a human being and entrepreneur.
[00:59:30] Patrick has a tattoo with a black sheep that says, “Crazy people change the world.”
[01:00:13] Traveling let’s you become a different person. No one knows you.
[01:01:00] Where Patrick lives on the internet.
[01:02:00] Come find The Creative Hustler on Facebook, and leave us reviews!
[01:02:30] Melissa’s Moment of Hustle
Contact:
Vidalytics.com
[Recap] Steven, Alan and Melissa recap Tuesday’s episode with Michael Gebben. Michael hit the reset button after building a wildly successful video company for 7 years. Today, his company Jumpstarters helps creative entrepreneurs get over the same hurdles that he was able to conquer, allowing him to work with top creative hustlers like Tim Ferriss, Tony Robbins, and Richard Branson.
[00:28] What’s up #CreativeHustlers? Time for a recap!
[01:09] Michael Gebben is a volcano.
[01:26] We love energetic as fuck #CreativeHustlers.
[02:23] Michael & The Creative Hustler have a similar ideology.
[03:19] Michael got his start in a mortuary.
[03:45] The Creative Hustler Mortuary… coming soon.
[04:20] The odds of dying in a car crash are SO much more than in an airplane.
[04:57] Back to Gebbs, found a need for video in memorial services.
[05:19] Before his senior year in High School, Michael already had a side hustle.
[05:50] Melissa feels more alive than ever being married.
[06:07] Memorial service videos led to wedding videos.
[06:28] Gebbs have done videos for Tim Ferriss, Tony Robbins, and Richard Branson.
[06:51] Gebbs provided “Same-Day Edits” for weddings.
[07:20] Michael created his own jail with too many same day edits.
[07:45] There’s a lot you can DO, it doesn’t mean you SHOULD be doing that.
[08:04] Michael’s fulfillment is all about connecting with people.
[08:30] Sometimes you need your ass kicked to find your way.
[09:02] Alan’s intense 4-day intense SEO course.
[09:40] Alan doesn’t get anything from online courses.
[10:30] The Creative Hustler is obsessed with Zoom! Check it out on our site!
[10:58] The online space is a Shitshow.
[11:40] Melissa’s sister gives her insight as a consumer.
[11:50] Digital overload: Too few options, or too many options.
[12:40] Gebbs’ Zone of Genius: aka, My Way
[13:00] Sometimes it takes a long time to find your Zone.
[13:25] Everyone is trying to discover their Zone of Genius.
[13:35] Even once you find it, you gotta exercise it.
[13:50] Are your core values matching your Day to Day?
[14:05] Michael & Steven dropped the mic at the same time.
[15:14] What was your “Holy Shit” moment?
[15:27] Melissa had her “Holy Shit” moment with her mind, body and soul person.
[16:24] If you’re going through hell, keep going.
[16:50] Someone connected to Melissa to tell her, keep fucking going.
[17:27] If someone doesn’t feel your pain, they won’t understand it.
[17:48] Empathy is always coming up.
[18:15] Gebbs is the ringleader of his community.
[18:32] TakeMIA.com stands for Massive Imperfect Action.
[19:08] It’s perfect that you’re imperfect.
[19:39] Everyday is a chance to be better.
[19:48] You don’t need to be a creative “all you can eat buffet” to be perfect.
[20:20] You can’t take on everything and do amazing at all of them.
[20:45] You need to take projects that align with YOU.
[21:20] Check out what Gebbs is offering on his site.
[21:50] Smile Challenge with Gebbs!
[22:48] #MIASmile
[23:10] Come visit us & leave a review!
[23:29] Join our Facebook Group!
[24:11] Melissa’s Moment of Hustle
Contact:
Free audiobook & personality analysis:
TakeMIA.com
What’s Up Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Michael Gebben who hit the reset button after building a wildly successful video company for 7 years. Today, his company Jumpstarters helps creative entrepreneurs get over the same hurdles that he was able to conquer, allowing him to work with top creative hustlers like Tim Ferriss, Tony Robbins and Richard Branson.
[00:00] You NEED this branding secret!
[00:59] What’s Up Gebbs. Ready to get hustling?
[02:19] What makes Michael Gebben a #CreativeHustler.
[03:25] Michael decided to make movies for funeral homes, on top of the paper route.
[03:30] Gebbs Total Video came about by filming a wedding as a senior in high school.
[04:35] Michael asked his parents to give him 1 year to prove his business instead of going to college.
[04:50] 300 weddings, and introduced Same-Day Edits to his business early on.
[05:30] $8,000 for a wedding DVD?!?
[05:45] Same-Day Edits changed people’s perspective on their investment.
[06:09] By 2010, Michael was doing too much. Professionally booming, but personal life was a mess.
[06:48] That was the point that Michael decided 20% of his effort made him 80% of his income.
[07:30] Michael’s My Way Decision: Shoot, Edit, Speak, Dress with whatever lights me up.
[08:28] Michael wasn’t making the money to equal the time.
[09:28] Don’t care about getting the job, care about what lights you up.
[09:55] Michael has worked with Richard Branson, Tim Ferris and Tony Robbins because of his one decision.
[10:20] Now Michael gets $10,000 or more for a project.
[10:50] Everyone is at different levels, some people won’t talk to you unless your rates are higher.
[11:30] No one teaches you the mental process in high school and college.
[11:59] It’s the wizard, not the wand. Doesn’t matter the tech if you can’t use it.
[12:20] Often it isn’t about the work, but about where your mind is offline.
[12:50] Michael’s sweet spot is offline business, shared online, to create offline work.
[13:16] People need to find out what’s right for THEM!
[13:37] Sometimes people just put on a persona online.
[14:06] #CreativeHustler motto: Our are daily actions and core values in alignment?
[14:50] Your personal brand and your personality make up who you are.
[15:15] The Creative Hustler wants to connect with people on a personal level in all aspects.
[15:38] ALIGNMENT is the word of the month for Michael.
[16:05] 2010 was when Michael put his video into alignment.
[16:30] Michael learned to say NO! His advice and reasoning behind it: Learn to say No, and double your rates.
[17:50] See life through a different lens, and a different filter.
[18:29] Recognize that you need to take action, but also realize what works and what WORKS for YOU!
[18:50] Michael never thought he would be a public speaker and motivator now.
[19:15] You won’t know what you LIKE until you take the action.
[19:40] More about what Michael is currently doing with Jumpstarters after his entrepreneurial burnout.
[20:28] Michael was always thinking of passive revenue streams, but kept being distracted.
[20:38] How Tim Ferriss's 4 Hour Work Week fucked up Michael’s life.
[21:30] From 2012 to 2016, Michael let other people guide and influence him instead of doing it himself.
[22:08] Here’s where YOU are, and here’s where you SHOULD be, and the large gap that makes you buy into someone’s project.
[22:39] In 2010, Michael offered people to spend a day with him for $1000.
[23:10] Someone came to Michael and said, I want to get into video, and by the end of the day she was crying.
[23:50] Being shoved into a box by people SUCKS!
[24:10] Low self-worth and self-value will hinder your success.
[24:35] Michael isn’t being hired for video anymore, they are hiring him for his personality.
[25:05] When people interact with Michael, that’s what makes the difference from other video editors.
[25:30] In 2012, Michael got confidence as a videographer, but had to start over as a motivational speaker.
[26:07] Michael walks with his grandpa at the mall.
[26:24] Sometimes people need that KICK - that’s the Jumpstart.
[26:50] If it’s not non-stop balls to the wall, it doesn’t count as a hustle.
[27:10] Michael hosts workshops and private one-on-one days because those are more successful than a month of video calls.
[27:40] Michael’s words are SECOND to his energy, mood, and personality.
[28:20] Michael’s energy is completely natural.
[28:35] Steven’s 2nd agency was Constant Motion Creative Media, because the only constant in the universe is energy.
[28:55] Steven came from a Stand-Up Comedy background.
[29:05] We are all trying to be a one of a kind.
[29:44] Where does all of Michael’s energy come from?
[30:15] Michael is only completely energized when he is actively interested in the topic.
[30:55] Energy can be a blessing and a curse, but Michael looks on the blessings side.
[31:55] Sometimes TALKING doesn’t serve everyone.Sometimes you need to learn to LISTEN.
[33:04] Coaches need coaches. We can’t see in yourself what we see in others.
[33:29] The agencies most important client is the agency.
[33:55] Melissa had a 4th of July Hangover Breakdown (but not from drinking..)
[34:44] It is important to take inventory of yourself, and bring yourself back into alignment.
[35:20] It becomes REAL when you WRITE it down.
[35:45] Again we say, Your daily activities and core values HAVE TO align.
[36:15] The more open you are, the less weight you have on you. It can make a HUGE difference in your business and life.
[26:46] With the internet, people see others succeeding easily, they think their struggles are uncommon.
[37:35] Entrepreneurs tend to self-sabotage when their path becomes easy.
[38:12] Michael has been doing hardcore self analysis and personal development to succeed.
[38:55] What Michael does to get himself out of a FUNK!
[39:50] Things that irritate the SHIT out of you - REMOVE it from your life.
[40:15] Don’t let others have controlling influence on you.
[41:13] We have control over our MINDS and our actions and who we surround ourselves with.
[41:50] People get off on the martyr mindset.
[42:25] The balance between helping and being a know-it-all.
[42:38] You can’t help someone who doesn’t want to be helped.
[43:33] The biggest challenge for Michael’s #CreativeHustler lifestyle.
[44:25] So many people shut down their businesses, to work in their sweet spot in someone else’s business.
[45:30] Ask yourself: If you did not NEED money, what would you DO?
[46:15] Great story about finding your passion, and changing your mindset.
[47:45] Low Self-Worth can hinder your GROWTH.
[48:40] Michael is still following HIS WAY, and it has proven insanely successful. He highly recommends staying in your ZONE OF GENIUS. It’s effortless, easy, and fun. The “MY WAY” thing.
[49:35] If something goes wrong, it doesn’t mean that you should NEVER do it again.
[49:55] We sometimes see others the way we see ourselves.
[50:23] Don’t go down the Shiny Object rabbit hole.
[51:15] There will always be things that come up, but last year Michael thought that credit cards was the only way to live.
[52:20] Michael had over 100,000 in debt, and his two pieces of advice: Ignore them, or file bankruptcy.
[53:20] Michael has made the money he needed since age 19, but he had so many bills to pay which made life more expensive.
[54:20] You need to solve the problem first - but you need to get to the core before the surface.
[55:35] The issue is always: Where the hell does our MONEY go?
[56:05] Michael’s choice for #CreativeHustler coffee meet-up: Clint Eastwood.
[57:02] Even the celebrities are just human, and have the same struggles but hide it much better.
[57:40] You can fail at what you DON’T want to do, so you should give what you WANT a try.
[58:35] Find the people who can help you find your SWEET SPOT.
[59:05] all these experiences will help you be successful in the future
[59:30] Where to find Michael on the internet.
[01:02:02] Melissa’s Moment of Hustle
Contact:
Free audiobook & personality analysis:
TakeMIA.com
[Recap] Steven, Alan and Melissa recap Tuesday’s episode with Mike Goncalves.Mike’s on a mission to teach entrepreneurs how to leverage exercise in order to push past their limiting beliefs, fears, and self doubt in order to achieve and succeed in both health and entrepreneurship.
[00:00] You NEED this branding secret!
[00:55] What’s up Creative Hustlers!
[01:12] Steven is surrounded by Massholes, just like Mike.
[02:25] Boston has got an underground entrepreneurship trend.
[03:13] Steven & Melissa met Mike at WeWork’s Pat Flynn meetup.
[03:55] Pat Flynn went from architecture to affiliates.
[04:50] Ocean Beach is the quintessential California town.
[05:30] Mike actually lives in OB as well, but from Boston.
[05:40] This episode is sponsored by wine #ItalianMomentoftheDay
[06:00] Mike was a physical trainer in 2000s, and had to adapt.
[06:40] 10 years into his journey, he realized he was missing a key part.
[07:20] Your physical journey needs to be your mental journey as well.
[08:00] Mike’s new website looks BANGING! From WellnessBucket.com is MikeGoncalves.com!
[09:11] Mike is using a 301 redirect.
[09:51] The highest paying entrepreneurs are training their bodies as a priority.
[10:30] Alan just stays fit naturally! With his 5 minute morning routine.
[11:11] #CreativeHustlers are working on the hustle, building the business, and sitting a lot.
[11:40] Mike is lucky to have his career and fitness together.
[12:20] When Steven was cold calling, they had to stand and make the calls. Standing gets you pumped up.
[13:00] Even podcasters stand while doing their shows.
[13:30] Mike’s website is full of videos to engage the visitor.
[14:00] Video on a homepage can really draw potential clients.
[14:25] Fitness is sometimes group setting, or sometimes individually.
[15:02] Mike’s Five to Thrive: Exercise, Food, Hydration, Stretching, Sleep
[15:29] Alan only needs like 5 hours of sleep to keep going.
[16:10] Alan gets a lot of mental things done in the evening, since it’s so quiet.
[17:13] Melissa spends the night decompressing her thoughts.
[17:56] Romantic alone time, quiet city at night.
[18:30] Even when nothing is going on, something is happening.
[18:45] Steven is an early morning thinker, up at 5am.
[19:47] Successful entrepreneurs don’t always follow the same trend.
[21:02] Whatever works for you, works for YOU!
[21:14] Tim Ferris isn’t a morning person either, but you just gotta find your sweet spot.
[22:30] TMI: Steve & Melissa peak at different times.
[23:03] Where to find Mike Goncalves on the internet.
[24:00] We’re on Google Play! Leave us a review!
[24:24] Melissa’s Moment of Hustle
Contact:
http://www.thewellnessbucket.com/
www.MikeGoncalves.com
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Whats Up Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Mike Gonclaves. Mike’s on a mission to teach entrepreneurs how to leverage exercise in order to push past their limiting beliefs, fears, and self doubt in order to achieve and succeed in both health and entrepreneurship.
[0:00] The secret to a great brand is right here!
[01:13] What’s Up Mike. Ready to get hustling?
[01:44] Mike became an entrepreneur because his grandfather was one too!
[03:00] Why Mike wanted to be like his grandpa!
[03:30] Mike was a poor student, but always found himself when he was playing outside.
[04:00] How Mike turned his business into focused on being healthy.
[05:13] What exactly is Mike? Physical Trainer? Health Coach?
[06:15] Mike left CA, and transitioned his business to a virtual health coaching business addressing their mindset.
[07:20] Mike is a health and wellness strategist.
[08:35] Mike has been working with people over 10 years now, and has so much more experience.
[09:35] Everyone has the ability to crush it, but that’s suppressed by the way the world is.
[10:50] Barbara Benedict helped Mike realized how he was better than he though.
[11:30] Mike wants to help others the way Barbara helped him.
[12:20] Confidence as an entrepreneur.
[13:00] What makes Wellness Bucket different than your original business?
[13:45] Mike isn’t giving you the plan, until your mind is in the right place. Wellness Bucket addresses the healthy mindset.
[14:30] Adjust your mental blueprint, and everything else will follow.
[15:19] Mike is excited by his new launch, Entrepreneur Fitness Academy
[15:45] Mike’s Entrepreneur Fitness Academy was worth the hospital trip.
[16:20] You gotta pour blood, sweat & tears to launch your business.. Literally.
[16:55] The most challenging part of Mike’s #CreativeHustler lifestyle.
[17:35] Mike struggles to keep the blinders on and keep focused.
[17:55] Society is overstimulated now, so many things are bombarding you.
[19:00] Mike’s tips for staying focused, and being a product of his habits.
[19:25] By being a product of your habits, you set yourself up for being successful.
[20:30] Mike keeps himself in his state. Podcasts while cooking, 10 minute motivation video while eating lunch.
[21:15] How Mike balances his passion with burnout. All in for a few hours, so you can relax with loved ones.
[22:23] The difference of being busy vs. being productive ,and the importance of setting intentions.
[23:30] It feels good to check things off the to-do list, but focus on what you want your outcome to be, and choose those tasks.
[24:25] You need to put yourself into a situation where you are always moving forward.
[25:13] Except the fall, and prepare to get up really fast.
[26:06] Mike focuses a lot of time in Wellness Bucket focusing on getting good habits.
[26:45] Five to Thrive: Exercise, Stretching, Food/Nutrition, Hydration, Sleep
[27:10] What is helps you get your champion mindset?
[27:40] If you don’t have 5 minutes, you don’t have life. Leverage your activity to give you a champion mindset.
[28:37] Get in the car and drive! Baby steps make giant leaps.
[29:13] It’s not the two hour saturday workout, it’s the 10 minutes of burpees and pushups every day.
[29:50] Mike would do all his mistakes again because it brought him to today, but the mistake on spending 20,000 on a business that failed helped him fall in love with entrepreneurship
[30:50] Mike was focused on making a dollar, instead of making a difference.
[32:50] The focus on making a difference first, and making the dollars second is so important.
[34:00] A. Rod did it for the money, but Derek Jeter who did it to make a difference. Their legacies are so different.
[35:10] The ultimate failure is success without fulfillment, but Mike thinks ultimate failure is success without your health.
[37:07] If Mike could grab a glass of wine with any #CreativeHustler, Mike would pick Jim Rohn.
[40:00] Mike loves who he is becoming, and is ready to continue to be the best version he can be.
[41:00] We don’t need to follow the plan of the older generations. We need to follow our own.
[43:35] Once one person broke the 4-minute mile, then many others do it. Once someone does something impossible, others start to consider it.
[44:30] It’s not just possible for others, it’s possible for YOU!
[44:50] Mike, tell everyone how they can get in touch with you and where you live on the internet?
[45:45] Melissa’s Moment of Hustle
Contact:
http://www.thewellnessbucket.com/
[Recap] Steven, Alan & Melissa recap Tuesday’s interview with Nicole Liloia. She’s a business strategist + coach who works with accidental entrepreneurs to help them scale their businesses so that they can move from 1:1 services to an online empire
[00:00] Find out the secret to a rock solid brand!
[00:57] what's up Creative Hustlers!
[01:18] Moment of Truth, creative Hustlers
[01:50] Nicole went from Social Work to Accidental Entrepreneurship.
[02:17] Social Work requires a Masters to to make a good living.
[03:05] The bachelor's degree is now more like a high school diploma.
[03:45] You can flip burgers for the same income with less debt.
[04:20] Let’s rethink college education because college tuition has gone up 350%
[04:50] You gotta hustle to make your degree worth something.
[05:00] There are 2-3 million college graduates THIS YEAR.
[06:00] There is now an intersection of business and creativity.
[06:20] Now people are kicking ass without a degree.
[06:45] Nicole was a freelance social worker.
[07:15] Steven’s Moment of Italian
[07:35] Nicole took a class on entrepreneurship, and ended up loving affiliates.
[08:13] Nicole became an affiliate of her course, and made 4 figures.
[08:55] She made her monthly income in two weeks.
[09:00] Now Nicole is working the one-on-one coaching.
[09:30] Nicole helps people go from non-optimal place to making money.
[09:45] There’s a bridge between social work and masterminds.
[10:35] Recap take 2: New ideas
[11:19] What is affiliate marketing in 30 second or less?
[11:40] You don’t even need your own sale site.
[11:55] Affiliates don’t make money until you convert.
[12:00] Advertising vs. affiliate
[13:20] The Creative Hustler’s approach to affiliates.
[13:50] The issue with advertisements and your brand.
[15:00] We’re all just trying to figure this out, even google.
[15:19] You choose affiliates, you don’t always choose advertisements.
[15:40] PORN - the most lucrative market for affiliates.
[16:20] Some of Alan’s biggest successes were in the adult industry.
[17:00] Even the adult industry needs SEO help.
[18:00] Affiliate income is a great way to make money.
[18:20] Would you rather own 100% of something that makes no money, or 50% of something that makes a shitton of money?
[18:50] If you choose your affiliates correctly, you can tap into an audience that works for your brand.
[19:15] Nicole’s interview blew Steven’s mind because he never thought about it for the Creative Hustler shit.
[19:40] Check out The Creative Hustler Branding Course
[20:00] Create assets to give to your affiliates to help them succeed.
[20:30] You want everyone to help you, so why not provide them assets congruent to your brand!
[20:50] We want them to sell our product the way that WE want them to do it.
[21:45] Melissa loves Chocolate Chip cookies
[22:00] Cookies are always on your browser.
[22:50] How you can get a conversation even after the initial click.
[23:20] Pay attention to how the conversation actually happened.
[24:20] SEO may get the credit, but the affiliate got them there in the first place.
[25:00] It’s not always you type something in, you go there, you buy it.
[25:30] Platforms like DroodleBooks and Follow Up Then to get you focused.
[26:00] Affiliates can generate a lot of traffic thanks to cookies.
[26:17] Who determines the length of a cookie?
[26:40] You need to visit within a timeline to get the affiliate credit
[26:55] Nicole is crushing it with affiliates, and she’s giving free knowledge away!
[27:20] This is the second attempt at recording, but we did it.
[27:45] Check the show notes for all Nicole’s info!
[28:00] Steven, Alan & Melissa love spending time with you.
[28:27] Hit us up if you have affiliate marketing questions
[28:48] Melissa’s Moment of Hustle
Contact:
Website
Grab Nicole’s Freebie
Check out her course
Private facebook group for female entrepreneurs
Whats Up Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Nicole Liloia. She’s a business strategist + coach who works with accidental entrepreneurs to help them scale their businesses so that they can move from 1:1 services to an online empire
[00:00] The secret to a rock solid brand!
[01:00] Today’s interview is with Nicole Liloia.
[01:11] What's Up Nicole. Ready to get hustling?
[01:54] Nicole is a former therapist turned accidental entrepreneur and #CreativeHustler
[02:34] You have to be a #CreativeHustler to go down the long windy road.
[03:01] Nicole’s transformation from social work/therapy to entrepreneurship.
[04:26] Freelancing without realizing it.
[05:07] Once you get the taste of Freelance freedom…
[05:40] Business courses and a private therapy practice.
[06:11] How do you get from therapy to Authentic Affiliate Academy?
[06:38] People always think, “I’ll never make passive income, I’ll never have an eCourse..”
[07:15] Nicole took BSchool and learned about Affiliates and building a business.
[08:15] Without even speaking to someone, you build trust with someone, they give value, and you end up buying a product without selling.
[09:06] What is Marie Forleo's BSchool?
[10:28] Classes for people with a couple toes in the affiliate pool.
[11:16] Nicole shared a Natalie Lucia’s webinar on Facebook, and had #3 most leads and became hooked on affiliate life.
[12:13] By the end of the Natalie Lucia’s course launch, Nicole made $5000.
[12:50] Nicole quit her part time job because there is the possibility for her to grow income in multiple markets.
[13:28] Nicole became an affiliate for multiple products she loves and trusts to help other people.
[14:07] Being an affiliate help other entrepreneurs be successful.
[14:45] It’s a people on people world. We want to buy from people we like.
[15:10] If you’re taking a course perfect for your brand, ask about an affiliate program!
[16:00] For example, one person becomes an affiliate, sold 20 spots, got an interview, got an opt-in and email list growth, and was an example for others.
[16:47] The Creative Hustler’s Branding course.
[17:15] It can’t hurt to reach out and offer affiliates for your course.
[18:00] You can fill the gap for your tribe if you can find something out there!
[19:10] Nicole is excited by Masterminds
[19:23] Why do Masterminds matter?
[20:20] The one-on-one effect is powerful - and the smaller the better.
[21:27] Seeing other people in a group having success encourages others to try it.
[21:50] Masterminds are accountability, motivation, and support to grow and develop.
[22:20] #CreativeHustlers can’t do it alone.
[22:40] Knowing you’re not alone in your entrepreneurship struggles.
[23:00] Loneliness is a big issue as an entrepreneur.
[24:20] Mastermind can combat the loneliness, because it gives you a tribe.
[24:53] Even accountants don’t always understand the entrepreneurial life.
[25:44] Consistency is the hardest struggle for Nicole.
[27:20] Having the community is a struggle. Digital happy hour isn’t the same.
[27:47] Financial accountability can be beneficial.
[28:30] You don’t want people slipping in who won’t hold up their end of the work.
[30:00] Long term benefits from group programs.
[30:29] Nicole would make her grad school mistake all over again.
[31:00] Though she’s not using the degree, it is a good mistake.
[31:50] Nicole would have coffee with Denise Duffield Thomas of Lucky Bitch
[32:45] Nicole enrolled in Lucky Bitch Bootcamp to change her money mindset.
[33:27] You need to realize where you have money blocks about spending, saving and making money.
[33:50] Lucky Bitch has one course and makes millions of dollars a year.
[34:30] Always re-read Think and Grow Rich!
[35:25] Some books you need to read over again at different times in your life.
[36:30] The first section in Nicole’s course is the mindset because you have to do that FIRST!
[36:35] The Creative Hustler launched in October 2016, and they are keeping the mindset.
[37:18] Separate the #CreativeBusters from the #CreativeHustlers
[37:36] Latin & Code is the main hustle, while The Creative Hustler is the side hustle.
[38:00] We are always looking to the next thing, the next way to make money. Just like fashion.
[38:39] Nicole is able to connect better because of travel. It keeps your vision big.
[39:40] Stop living your life with blinders on.
[39:58] If you say you can’t do it, and you don’t widen your path, you won’t be able to do it.
[40:20] Solo traveling makes you put yourself out there and open up.
[40:39] Travel brings humility and humility brings confidence for not always saying the right thing.
[41:230] Where Nicole lives on the internet
[41:44] Get Nicole’s freebie now!
[43:13] Melissa’s Moment of Hustle
Contact:
Website
Grab Nicole’s Freebie
Check out her course
Private facebook group for female entrepreneurs
[Recap] Steven, Melissa and Alan recap Tuesday’s interview with Zoe Bejörnson. Zoe is the product marketing manager for About.Me -- she’s a world traveler, side hustle evangelist, and a badass global networker who has a love for User Experience.
[00:00] Get the secret to a lasting brand!
[00:55] What’s up Creative Hustlers?
[01:05] Tuesday’s episode featured Zoë Bejörnson.
[01:21] Umlauts, or the dots over letters.
[01:49] Zoë is a ball of energy.
[02:18] Zoë is product marketing manager at about.me
[02:52] about.me is an easy to build landing page.
[03:40] about.me is all about the side hustle.
[04:00] The biggest barrier for hustlers: Where to Start.
[04:30] about.me is the hipper MySpace. It’s an online resume.
[05:06] about.me skips the website building learning curve.
[05:28] Zoë reached out to US from Fiji.
[05:55] Fiji is on the opposite side of the planet.
[06:15] You can’t see the stars in big cities.
[06:44] Zoë’s RemoteYear - one city a month for a year.
[07:11] Victor Kung did a similar type trip
[08:00] Digital Nomad culture have Baby Boomers and GenXs.
[08:33] Video conferencing has been around for awhile.
[09:00] 100th Episode will be in a Hot Air Balloon.
[09:56] Zoë didn’t have a favorite city, but she had some that disappointed her.
[10:30] Every country is awesome until you add in politics and issues.
[11:00] Zoë’s London experience wasn’t the best location.
[11:15] Alan has relatives in London, sorta.
[11:58] Remote Years for families? Email us if you know about it!
[12:19] Join our Facebook Group already
[12:38] Zoë’s RemoteYear gave her confidence.
[13:00] Therapist Melissa helps us leave our baggage behind.
[13:40] Simon Sinek says millennials have confidence issues due to culture.
[14:00] GenX & GenY were told to get stable jobs, and not take risks.
[16:00] GenY didn’t have instant gratification.
[15:30] We can’t base our life on metrics - we lose empathy.
[16:10] When people travel, they find empathy and humility.
[16:45] Confidence comes from the humility and uncertainty of travel.
[17:19] The RemoteYear changes you.
[17:35] Many people are taking this Remote Year concept to heart.
[18:10] The uncomfortable situations are where you GROW.
[18:40] Zoë would share a coffee with her #CreativeHustler grandmother.
[19:29] The original user experience happened in the house.
[19:50] Zoë’s grandmother created a lazy susan to make the space more useful.
[20:20] Grandparents really give you a different perspective.
[21:00] Zoë is interested in User Experience and the customer journey.
[22:00] Emotional moment talking about Zoë’s grandmother.
[22:40] Please, please, please join our Facebook Group! We have songwriters to SEO experts!
[23:47] Please leave us a review!
[24:05] Peace out!
[24:15] Melissa’s Moment of Hustle
Contact:
about.me/Kzoeb
Whats Up Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Zoe Bejörnson, product marketing manager for About.Me -- she’s a world traveler, side hustle evangelist, and a badass global networker.
--
[00:00] Want the secret to a great brand? Click here!
[01:53] Why Zoe is a badass #CreativeHustler!
[02:23] Zoe just completed a RemoteYear.
[02:50] Zoe wants to introduce you to the world of cheese!
[03:23] What About.Me is all about!
[04:47] Steven has been an About.Me user since 2012.
[05:40] Melissa didn’t really use About.Me until recently, but it took her only 2 minutes!
[06:45] About.Me is the beginning of a “Choose Your Own Adventure” book.
[07:07] Goldfish’s Choose Your Own Adventure
[07:54] How RemoteYear works & why Zoe chose it!
[10:50] Getting accepted to RemoteYear
[11:35] Traveling gives Marketers empathy.
[11:55] The locations Zoe went to, and top city she went to.
[12:40] Sometimes it’s about the month, not the location.
[13:55] Croatia was a great month, and a great trip.
[14:47] 12 different cities allows you to know what cities you may want to LIVE in.
[15:00] Sometimes it is better to immerse yourself in a place, instead of visit many places quickly.
[16:00] Teddy Roosevelt believed in slow travel.
[17:05] Traveling & RemoteYear helped Zoe develop a stronger sense of self-confidence.
[19:00] You can introduce yourself how you WANT during RemoteYear.
[19:49] Getting the opportunity to make a new first impression!
[20:00] Your 20s is spent figuring out who you are, what you want, and your purpose. Zoe is ahead of the game.
[21:00] You don’t have to figure out what it is you’re gonna do, but that you CAN do it!
[21:30] RemoteYear is three pieces: the travel, the relationships and the work.
[22:00] The work was the one of the hardest issue for Zoe.
[22:50] A challenge to form such close relationships so quickly in a very unpredictable program.
[23:55] People leave in life, people come and go and sometimes shit still happens.
[24:15] Saying goodbye to people you love is tough.
[25:36] Zoe is excited by products that talk to people, and user experience in products.
[26:30] Zoe wants to create things that are a joy to use.
[27:15] Even pop-ups on websites should tell you, “Hell yeah!”
[27:45] The customer wants to know your thought process, and be more personal.
[28:15] Brands who look at it from a transactional perspective will not be successful.
[29:00] We want to buy from people we trust.
[30:10] Seth Godin comes up again - gotta read The Tribes
[30:50] You would think at this point in life we’d come up with a better system then putting a sticker on fruit with a number on it.
[31:23] Zoe is a generalist - she likes to have all the pieces of the pie.
[32:30] Zoe is ready to move into specialized realm, User Experience design!
[33:13] UEx design is where Zoe is meant to go next.
[33:35] All the levels of UEx design.
[35:00] Zoe didn’t have an interested in UEx until after her RemoteYear.
[35:45] Going from Social Media, to Product Development showed Zoe about the experience.
[36:25] Zoe created a “Mad Lib” tool for helping people write their About.Me bio.
[37:50] Getting to work with diverse people helps you recognize new interests.
[39:12] Mobile is where it is at for user experience.
[40:13] For About.Me, they have users, but their users ALSO have users!
[40:55] Freelancers today don’t need a fancy website anymore.
[41:40] People are going to quit you if it’s too much
[42:05] Zoe would grab a drink with her grandmother.
[43:05] Zoe’s grandmother made her own “lazy susan” to use her kitchen space.
[44:30] Zoe has the unique answer in #CreativeHustler history.
[42:34] When you see & use more of services in different places, you can relate to it more.
[46:45] Traveling and experiences enrich your social library.
[47:24] BBQ are very big is Argentina - how many cultures have a BBQ culture?
[48:00] You are able to see so much with travel. You can compare themes in all cultures.
[48:45] You are never too young to write your eulogy.
[49:05] Enrich your own personal library. So many indexes to pull from in your brain & experiences.
[49:44] Having extra resources from travel gives you the stuff to draw from in creating new things.
[50:26] Where to find Zoe on the internet.
[51:20] Leave us a review!
[51:33] Melissa’s Moment of Hustle
Contact:
About.Me/Kzoeb
[RECAP] Auguste Crenshaw. Steven, Alan, and Melissa are recapping Auguste’s interview from this past Tuesday. Auguste Crenshaw is a personal development and business strategist coach who in July is bringing together 30+ thought leaders and badass entrepreneurs (including Steven) for the Real Talk for Business Mastery Virtual Summit.
[00:00] Want the secret to great to great branding? Click here!
[01:34] Why Auguste rocked Steven & Melissa’s lives!
[02:33] Why Zoom is SO much better than Skype.
[02:58] Auguste has a BACKDROP!
[03:40] Creative Hustler is ready to chromakey this shit!
[04:15] More about Auguste and her Real Talk for Business Mastery Summit!
[04:52] Why virtual summits are really where it is at!
[05:37] A little outline of when the Summit goes live, and when Steven speaks!
[06:09] Steven’s Topic: The intersection of creativity & business, your Why, and how your personal brand is MORE than just googling yourself.
[06:28] Your Brand is your life strategy.
[06:42] Coming Soon: The Creative Hustler Summit
[07:10] Barbalicious, Peter, and Joseph - just a few of the Creative Hustler guests.
[07:45] The Boomerang - You move west, and then return east.
[08:00] Bad Netflix Decisions. Leave yours in the comments.
[08:30] Super Pig on Netflix, Steven’s last bad Netflix choice.
[08:40] Don’t give into Analysis Paralysis
[09:39] If you’re not embarrassed by the first product you put out, you waited too long.
[09:57] You just need to do it.
[10:11] That first step is so important.
[10:28] We all have million dollar dreams, but who is going to WORK on it?
[11:02] So many ideas, but not working on all of them.
[11:35] Building an email list is a great first step.
[12:00] Auguste did cosmetology for 12 years.
[12:50] Changing clients to customers.
[13:30] Steven’s line of Creative Hustler wheelchair accessories.
[14:00] The future is bitcoins.
[14:34] Steven’s second virtual summit. It’s like Summer Camp for the entrepreneur.
[15:27] Summit speakers make a community of helping each other out.
[15:35] Join our Creative Hustler community on Facebook!
[16:03] Bringing it back to Yahoo groups.
[16:47] The Facebook groups are vetted for access.
[17:18] Make sure to survey your tribe.
[18:20] Facebook is now the intersection of personal and business.
[18:40] So many friend requests, and not personal.
[19:00] You gotta find the balance with Facebook groups.
[20:10] Entrepreneurship is a spiritual path.
[20:30] Entrepreneurship can make or break you.
[21:10] Changing your personal to your brand.
[21:34] Marty Martini story.
[23:30] Brand isn't always a straight line but it's a spiritual journey.
[24:12] You grow when your business grows.
[24:40] Steven & Melissa met in an Entrepreneur Summit.
[25:00] You need to get your blocks out of the way.
[25:45] August has such POSITIVE energy!
[26:00] Sometimes you have to GET AWAY to improve.
[26:47] Check out Steven’s live webinar on July 26th!
[27:15] Steven was a part of the Tuba Team at the Olympics.
[27:45] The story of the Sousaphone.
[29:08] There's always a journey to end up where you are.
[29:36] Getting laid off kicks you onto your spiritual path.
[30:00] Life and relationships are a part of the spiritual journey.
[30:23] Check out Real Talk for Business Mastery Summit
[30:42] Join our Facebook group & Please leave us a review!
[30:22] Melissa’s Moment of Hustle
Contact:
Sign Up for the Summit
AugusteCrenshaw.com
Just google her!
Whats Up Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Auguste Crenshaw, a personal development, and business strategist coach who in July is bringing together 30+ thought leaders and badass entrepreneurs (including myself) for the Real Talk for Business Mastery Virtual Summit.
[01:15] What’s Up Auguste? Ready to get hustling?
[01:38] Why Steven & Melissa are excited about this interview!
[02:15] Why Auguste is a badass #CreativeHustler
[03:20] Auguste is all about Creativity and the Process.
[03:45] Falling in love with the process.
[04:02] You need to fall in love with the process to GROW.
[05:00] Do you have a million dollar work ethic?
[05:45] Get out of your head, and put yourself out there.
[06:20] Add the value and people will feed you what they want.
[06:50] Why you need to put yourself out there and keep doing it!
[07:45] You need to stay true to your core values.
[08:13] Sometimes you need to take a timeout in your business.
[08:30] Don’t abandon the tribe you already have.
[08:55] The process behind the Real Talk Business Mastery Summit.
[09:38] Gut instinct is worth so much more.
[10:10] How the name “Real Talk Business Mastery” came about.
[11:03] People are smarter than “6 days to 6 figures” trends!
[11:20] Bringing real talk to the entrepreneurs
[11:35] Summit with 32 speakers over 5 days. You need to be there.
[12:22] July 13th - mark your calendars. Get signed up for “Real Talk Business Mastery”
[12:39] Why this summit will transform your fucking life.
[13:30] Entrepreneur life is a crazy emotional trainwreck.
[14:02] Your brand, your life, and REAL challenges.
[14:40] After the summit, your HEAD will be in the game.
[15:00] This summit is your KICK in the ASS
[15:20] Auguste has always had creativity & confidence, but the system doesn’t make entrepreneurs.
[16:17] When the pressure hits, you gotta make moves!
[17:20] The more people give to Auguste, the more she wants to give back.
[17:46] It's consistently sowing seeds and the journey that leads to success.
[18:20] You need to take time and put effort to be who you SHOULD be.
[18:45] This summit will help you tap into your creative nature.
[19:09] Auguste manifested her own destiny.
[19:25] Mental blocks in entrepreneurs - society isn’t always right.
[20:10] Auguste’s switch from Cosmetology to Badass entrepreneur.
[20:45] Helping a fellow entrepreneur helped Auguste find her new path.
[21:45] Sometimes you have to make a choice to let something go to move forward.
[22:20] Auguste broke anchor by leaving behind her hair business.
[23:00] Do I really want to do everything it takes? Do I want to hustle?
[23:20] People used to call me a “life coach,” and finally it hit me.
[24:04] Auguste found her divine right, and her purpose all alone.
[24:36] Melissa needed to take her own journey, as well.
[25:09] Sometimes you need to get away from everything you know and break it down to succeed.
[25:50] Who’s to say we can’t create our own damn table?
[26:25] We live in a time, “If you think it, you can do it.”
[26:50] Auguste grew up in the church and was raised with her vision in a box.
[27:35] Once you break away from it ALL, you can find the bigger purpose.
[28:00] When you feel it and the universe drops it in your lap, sit your ass at the computer RIGHT THEN and get it DONE!
[28:50] You need to do it right away, or you risk your purpose being torn down.
[29:26] The example of the invention of the telephone.
[30:10] Intuition in our society
[30:34] Everyone is trying to measure, instead of just being open to natural instincts.
[31:17] Don’t look at your business like you’re balancing a budget.
[31:46] Auguste’s summit is about collaboration, first and foremost.
[32:45] It’s about the HEART of the project itself.
[33:30] “Real Talk Business Mastery Summit” is different because it comes from the heart
[34:30] It is what it is, we’re not sugar coating anything in this Summit.
[35:13] Authentic Groups and tribes are important for online businesses.
[36:20] The hardest part about Auguste’s #CreativeHustle - REST!
[37:15] Business can get overwhelming, we need to take the time to REST.
[37:30] Auguste’s awesome post to build community in a Facebook group!
[38:00] Building Facebook Business Pages.
[39:50] Auguste’s advice on Time Management.
[39:58] Write it down, and keep the MAIN THING the main thing!
[40:30] Don’t focus on BALANCE. Focus on MAXIMIZING.
[41:50] Time slows down when you’re focused.
[42:13] You need to set the boundaries for yourself and your significant others.
[43:10] Make time for the unexpected detours in your life
[43:30] Auguste’s task management systems - send people to your calendar.
[44:00] Why writing things down is still so important.
[44:50] Steven’s 1-2-3 system
[45:27] Auguste’s Hit List of #CreativeHustlers to sit down with. Jim Rone, John C Maxwell, Eric Thomas, and Gary Vaynerchuk.
[46:12] The drink is specific to each #CreativeHustler: wine, water or beer?
[47:35] Traveling and life taught Auguste that it’s about the EXPERIENCE!
[48:25] How she built her business AGAINST the grain.
[48:50] Sometimes you need to redefine your character
[49:20] Auguste always breaks the mold
[49:47] Where to find Auguste on the internet
[51:40] Melissa’s Moment of Hustle
Contact:
Real Talk Business Mastery Summit
AugusteCrenshaw.com
Just google her!
What’s Up, Creative Hustlers! Steven & Melissa Here.
Today’s bonus episode is featuring Philip Warren, a strategic consultant and business advisor helping C-Level stakeholders realize their mission and live their vision. Today we’re focusing on saying NO!
[03:57] Start saying NO with Confidence.
[04:11] Choose the clients that fit YOU best.
[04:55] Jealously guard you time!
[05:33] Own your personal brand & know thyself.
[06:20] Utilize your network & refer another when saying NO!
[07:35] Don’t be based on how fast you do your work.
[08:50] It takes time to learn to prioritize.
[09:24] Advice for saying NO.
[10:43] What percentage of your customers are reasonable people?
[11:20] Know a way out for clients.
[12:13] It’s a small world for #CreativeHustlers, if you don’t do the right thing, it comes back!
[13:01] How to find Philip on the internet!
[13:54] Melissa’s Moment of Hustle
Contact:
Phillip’s Website
[Recap] Today Steven, Alan and Melissa recap Hawk Mikado interview. Hawk Mikado is the leading expert in Funnels and Live Launches. He has built over 7 profitable businesses, in the multi-six and seven figures. He’s also the publisher of Funnel Magazine as well as owner and founder of Invert Inc., a leading firm in online to offline marketing and sales systems.
[0:00] Want the secret to a killer brand?
[00:55] What’s up Creative Hustlers?
[01:20] The Badass Hawk Mikado
[02:05] Why Hawk is the Funnel Genius
[02:36] So, what is a funnel?
[02:55] Why you’re throwing money away if you don’t have a funnel.
[03:22] Google Analytics can measure your funnel.
[03:47] Funnel Hacking 101 with Alan.
[04:28] Alan teaches Web Analytics
[05:18] Bringing Funnels to Old Industries.
[06:20] Funnels are in Informercials
[07:14] Traveling allows you to get into someone else’s shoes.
[08:10] Why Travel is so core into The Creative Hustler.
[08:40] Melissa gets a Southwest card to go to Northeast.
[09:17] Hawk’s remote year.
[10:20] Check out Hawk’s nest.
[10:55] Follow Hawk on Roadtripper!
[11:30] Steven & Melissa’s EuroTrip!
[12:20]So many European #CreativeHustlers to visit!
[12:50] Steven is visiting his Father’s hometown!
[13:35] Steve’s Sauce Off!
[14:54] Hawk for President - 2024
[16:00] The White House as Hawk’s Nest
[16:44] We’re always in someone’s funnel…
[17:55] Stop the Sell: I need to Opt In to your Funnel!
[18:45] Drinks isn’t a sale, and don’t trick us into your funnel.
[19:45] Alan sees through people’s bullshit.
[20:00] Travis and Ty Looez.
[20:35] Why Ty Lopez is successful.
[21:15] Just keep it real, we all have funnels.
[22:00] Funnel Hacking and Authenticity.
[22:50] You need to believe in what you’re selling.
[23:35] Hawk’s 6th Sense
[24:05] Inviting Jesus for Coffee, and branding.
[25:45] Jesus’s Funnel is serious.
[27:00] Where to find Hawk online & free Funnel Magazine for you!
[27:33] Melissa’s Moment of Hustle
Contact:
Hawk’s Website
Get Funnel Magazine
Whats Up Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with The Funnel Genius, Hawk Mikado is the leading expert in Funnels and Live Launches. He has built over 7 profitable businesses, in the multi-six and seven figures. He is an entrepreneur, an adventurer, and a family man. He has a very giving heart, dedicating his time to helping leaders show. He’s also the publisher of Funnel Magazine as well as owner and founder of Invert, a leading firm in online to offline marketing and sales systems.
[00:00] Curious as to secret to rock solid brand?
[01:15] What’s Up Hawk. Ready to get hustling?
[01:22] Hawk’s real given name.
[02:24] Hawk’s #CreativeHustle - Travel and owning his own agency.
[03:27] All the mini hustles under Invert Inc.
[03:30] Fighting the incorrect Funnel info.
[05:27] Why Hawk is not your typical funnel hacker!
[08:20] Don’t recreate the wheel.
[09:45] Helping the world & creating massive impact
[11:07] Hawk for President: If the US is a business, we can make it profitable.
[12:47] 2024: Vote for Hawk!
[13:22] Teddy Roosevelt: Experienced new cultures & influenced the country.
[13:54] Travel is in Hawk’s DNA.
[14:23] Why do children believe that their country is the best in the world?
[15:00] Marketing is about getting people to do what YOU want them to do.
[15:24] Travel opens your mind, and makes you better.
[17:12] Challenge Accepted: Make an impact outside of your arena.
[18:19] Hawk’s 6 step process, and getting people to follow you.
[18:47] What is your vision?
[19:08] Once you are helping them, they will follow you.
[19:50] It’s not about ME
[19:59] Luna the Cat interrupts the broadcast.
[20:38] Why finding position is SO important.
[21:16] If you want to learn steps 4-6, you will need to get Funnel Magazine!
[21:49] Hawk is excited to be launching!
[22:35] Live Launch: You can be profitable before you go to market!
[23:52] Example of a client success with Live Launch.
[25:05] As long as you follow the process, you can be massively successful.
[26:44] Passion for the solopreneur!
[28:39] Why Amazon is so successful…
[29:15] Why Live Launch can help you avoid all the launch headaches.
[30:00] Get paid to write your book, and find out what the audience needs.
[31:00] Melissa & Steven love the process.
[32:40] Our friends have the same questions that we do.
[33:45] It all comes back to a tribe.
[34:32] The hardest part of being a #Creativehustler is the time with family.
[36:00] Update on Hawk’s year long journey, and where he’s going.
[39:02] Check out Hawk’s trip on Roadtrippr.
[40:10] Hawk’s trip started with “Why Not?”
[41:28] When traveling, avoid the tourist traps, and ask a local.
[42:05] Use Regis Coworking spaces during Travel.
[43:20] Why Hawk and John Bertino love Regis.
[46:14] Hawk wants to shout out Allie, Ed and Judy for Corporate Alliance.
[46:53] Hawk would have coffee with Jesus, because he had the best tagline, “Follow Me”
[50:10] Hawk doesn’t drink, but he wants to see the whole Water into Wine thing..
[50:45] How to get ahold of Hawk on the internet
[52:13] Melissa’s Moment of Hustle
Contact
Get Funnel Magazine
[Recap] Steven, Melissa and Alan recap Jeremy Goldman's interview. Jeremy Goldman, Founder & CEO of the Firebrand group, a NYC based agency where he’s on a mission to future-proof brands through the application of strategy, design, branding and social media. In his spare time, he’s also an accomplished author, having published two books, a keynote speaker, and a contributor to INC.
[00:00] Secret to a killer brand.
[00:55] What’s up, Creative Hustlers.
[01:30] Why we wish Jeremy was still in town!
[01:50] Jeremy’s background
[02:04] Key points in “Getting to Like”
[02:40] Jeremy & the Firebrand Group
[03:20] Future Proofing and Marketeers.
[04:14] Positioning from a Marketing perspective.
[04:55] Why you should follow Jeremy’s column on INC.
[05:30] Personality vs. Substance.
[06:00] Steven’s Facebook feed is yelling at him.
[06:30] Thoughts on Video Ads
[07:10] If Steven was a cat, his name would be “Video Struggles”
[08:35] If you have to record it 5 times, it HAPPENS!
[09:00] If you have blinds tied up in the background, no one is going to buy your product.
[09:28] Getting back into video.
[10:10] All the struggles to recording videos.
[10:30] Podcasteers, don’t fear! Podcasts are sticking around.
[11:37] Using only one sense to absorb information.
[12:00] Future of Podcast: Apps in Cars & Holograms in your living room.
[13:16] Marketing impact of A.I and Emerging Technologies
[13:35] What is RankBrain and self-learning?
[15:02] The checks and balances of A.I
[16:05] But, let’s remember, it’s only a machine.
[16:50] Melissa doesn’t know what “Skynet” is…
[17:17] Facebook wasn’t even a thing when Steven & Melissa were in high school!
[18:20] Shout out to Zoe from About.Me
[19:25] Traveling can help marketers have empathy and improve their game.
[20:05] Embracing the different cultures and countries.
[21:00] Find what people really need.
[21:25] Alan’s jump from Cape Cod to USC.
[21:58] Melissa wants to start a diversity club!
[22:29] Americans have the worst potlucks.
[22:50] International Roundtable
[24:15] It’s the ugly American’s fault flights are expensive.
[24:42] Ben Franklin is the first American #CreativeHustler.
[25:30] Pouring one out for all the homies.
[25:53] Who’s your Mount Rushmore of #CreativeHustlers?
[26:50] Looking at legacy as entrepreneur.
[27:20] Jeremy wants to be remembered as, “at least he wasn’t a schmuck”
[27:55] We’re bringing schmuck back!
[28:30] Adult Warning: Look up “Scutch” on UrbanDictionary!
[29:06] Let us know if we were too Schmucky!
[29:30] Get your free gift at TheCreativeHustler.com/Checklist!
[30:20] Don’t forget to leave a review!
[30:43] Melissa’s Moment of Hustle
Contact:
Tweet him on Twitter - @Jeremarketer
Find out more about what Jeremy does: FirebrandGroup.com
Check out his books on Amazon:
- Going Social by Jeremy Goldman
- Getting to Like by Jeremy Goldman
Whats Up Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Jeremy Goldman, Founder & CEO of the Firebrand group, a NYC based agency where he’s on a mission to future-proof brands through the application of strategy, design, branding and social media. In his spare time, he’s also an accomplished author, having published two books, a keynote speaker, and a contributor to INC.
[00:01] Uplevel your branding
[01:22] What's Up Jeremy. Ready to get hustling?
[02:16] Why Jeremy loves finding the most Challenging projects.
[03:43] Bummer warning: The suckiest 10 hours in Jeremy’s career.
[05:39] There are lessons in the lining, and finding the strength to continue.
[07:00] When life gives you lemons, make your own #CreativeHustler lemonade.
[07:54] The rise of Firebrand: Starting an agency at the worst time.
[09:55] Finding out exactly where Firebrand fits in the ever changing market.
[10:50] Firebrand can predict the future, almost!
[11:25] Work smart, and work differently in the crowded market.
[12:12] Too big, too small: Finding the perfect size company for futureproofing.
[13:25] When a dollar is really worth $3 - finding the right place to invest.
[14:40] Jeremy’s #CreativeHustler life is fueled by the craziness of NYC
[15:54] Trying to mesh the GO,GO, GO mentality in a flip flop location!
[16:50] Sometimes you need a break from the anxious bubble of big city life.
[17:25] Stop being competitive, and start being CREATIVE.
[17:45] The pace and quiet of Cleveland can also allow for success.
[18:56] Why Jeremy does jumping jacks to get pumped up.
[19:58] The #CreativeHustler life needs a Health Meter.
[20:39] The hardest thing to do is quit, even in the short term.
[21:35] Double espressos, or defining AI is Jeremy’s excitement.
[22:54] Big Data, a.k.a Bullshit Data: Buzzwords all over the place.
[23:17] Jeremy’s thoughts on the future of A.I.
[24:16] Steven’s takeaway from Digital Signage expo.
[25:00] Figuring out who has the biggest pain point: A.I. may come first.
[25:33] Uber & Lyft had a human problem, not a digital problem.
[26:27] A.I is already here, and continues growing bit by bit.
[28:35] Jeremy is definitely investing in A.I.
[29:00] A.I may not move the needle right now, but it is coming.
[29:40] You need to get in before everyone else.
[30:52] The hardest part of the #CreativeHustler lifestyle: Facetime with everyone.
[32:10] When you have a team, it feels like you always have to be there for them.
[32:53] How Jeremy gets around the challenge: Is it better than the alternative?
[34:55] Man in the Mirror, and why you gotta figure your shit out first.
[35:20] Jeremy is getting a pint with Ben Franklin.
[35:45] Ben Franklin: The original diversifier!
[38:00] Jeremy’s legacy: Don’t be a Schmuck.
[40:40] If it’s not right, don’t do it. It’s not that difficult.
[41:55] Take a macro approach to what you do.
[42:20] You grow by being around other #CreativeHustlers
[43:00] Traveling a creates empahy, which makes you better.
[44:01] Travel more, become a better marketer.
[45:30] It will make you less Schmucky if you travel with eyes wide open.
[46:40] The benefit of not being able to speak the language.
[47:19] Where to find Jeremy on the internet.
[49:30] Melissa’s Moment of Hustle
Contact:
Tweet him on Twitter - @Jeremarketer
Find out more about what Jeremy does: FirebrandGroup.com
Check out his books on Amazon:
- Going Social by Jeremy Goldman
- Getting to Like by Jeremy Goldman
[Recap] Today Steven, Alan and Melissa recap Travis Bennett interview. Travis is a digital agency owner and founder of Nomad Stack and Studio Digita, one of the web’s top resources for digital nomads and location independent creative hustlers!
[0:03] Don’t get hustled by agencies - Check out The Agency Guys!
[01:14] S.H.I.T = So Happy It’s Thursday!
[01:48] Travis Bennett is NOT related to Tony Bennett
[02:00] Travis Bennett should visit San Diego!
[02:27] The history of Burma
[02:45] Travis started an agency (StudioDigita) and lives as a digital nomad.
[04:35] How Steven & Melissa got connected with Travis.
[04:40] Travis’s side hustle - NomadStack!
[05:45] Digital Nomad & Family Life
[06:20] NomadStack has so many features & resources on the site!
[07:07] You need to make the decision to go all in, and THEN visit NomadStack!
[07:55] The struggles of being a digital nomad: Lack of Wifi!
[08:05] The anxiety of NOT being connected 24/7
[09:45] Mindlessly scrolling Social Media is second nature.
[10:20] When in line, get on your phone!
[10:50] Why is it so awkward to start a conversation in line?
[11:25] People will do anything to avoid being present!
[11:40] Challenge to the #CreativeHustlers! Be in the moment!
[12:17] Growing up before social media: Just don’t die.
[13:06] NomadStack allows you to have adventure in your life.
[13:48] 2nd World Nations vs. First World Nations.
[14:44] Some more detail about Myanmar's infrastructure.
[15:30] The bad tales of Marketing.
[15:50] The culture shift from Australia and Myanmar.
[16:20] The issue with the restaurant business.
[17:03] Instant gratification in the restaurant industry.
[17:30] What happened to Mogul?
[17:40] The definition of a STACK.
[18:36] Stack is a buzzword.
[18:54] Stack deals with multiple channels of information.
[19:22] Linking to other sites on social media. & Backlinks.
[20:12] Use your google analytics.
[20:30] The links in the show notes is an example of Backlinks!
[20:55] Steven’s old school rock band website.
[21:20] Overstuffed like a Thanksgiving turkey!
[22:00] Links are only the beginning, it’s about WHO you know.
[22:22] Bring the Tito’s to the party: Link to other people to show love!
[23:00] Screw those people gaming the system!
[23:16] The SEO is now about quality content, and bringing the purity back.
[23:40] Do the right thing! You core values need to be in line.
[24:01] A bad backlink could be detrimental to your brand.
[24:20] Are you interesting in learning about SEO? Tweet @Cr8tiveHustler and tell us!
[24:35] Alan, teacher at USD will teach you about SEO.
[24:53] Steven defies the time-space continuum and tells us about a future/past interview.
[25:10] Go check out The Creative Hustler Instagram for great content from Steven’s interview!
[25:30] Time to bring it FULL CIRCLE! SEO, Stacks, and so much more!
[26:00] Why you need to be knowledgeable in all aspects of digital life.
[26:15] Want to break out of the chains of your hometown? Visit NomadStack!
[26:42] If you need digital help, reach out to Travis at StudioDigita!
[26:50] Please subscribe and leave some reviews on iTunes on Stitcher.
[27:00] Don’t forget to join our Facebook Community!
[27:39] Melissa’s Moment of Hustle!
Contact Travis Bennett:
http://www.nomadstack.com/
http://studiodigita.com/
What’s Up, Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Travis Bennett, He’s a digital agency owner and founder of Nomad Stack, one of the web’s top resources for digital nomads and location independent creative hustlers.
[00:10] Don’t get hustled by the Agencies! Check out The Agency Guy!
[01:23] What’s Up Travis. Ready to get hustling?
[01:35] Why Travis Bennett is a #CreativeHustler, and an avid traveler!
[03:04] From Australia, to Thailand, and now in Myanmar!
[05:15] A day in the life of this Digital Nomad: Work/Life balance.
[06:51] The reason behind NomadStack.
[08:10] Furiously work and then relax & the inspiration behind why Travis lives this life!
[10:22] From Digital Start-Up to Entrepreneur and how to divide up your free time.
[11:17] Break your funk with the gym!
[12:09] The freedom of making your Saturday any day of the week!
[13:04] Once you get overseas, travel and lifestyle is SO much more affordable!
[14:35] NomadStack helps you find the SMART ways to live!
[15:10] When you work hard, you can enjoy the lifestyle.
[16:02] Riding a lion with stacks of hundreds: The lifestyle entrepreneur life.
[17:00] Why Steven & Melissa work their asses off!
[17:30] Social entrepreneurism - let’s help each other.
[17:55] Red Ocean vs Blue Ocean
[18:23] Excitement for the freedom of the side hustle, including NomadStack!
[19:20] Planning and building the idea in your mind.
[20:17] The future of NomadStack!
[21:03] When the side hustle overtakes the main hustle! How do you know?
[22:07] What is going to push NomadStack to adult life?
[23:59] Motivation is the struggle of the #CreativeHustler lifestyle.
[25:00] The different work styles for a #CreativeHustler!
[26:27] Travis’s one piece of advice for a #CreativeHustler lifestyle.
[26:56] Find one client willing to pay YOU!
[27:30] When you are open to the lifestyle, you can see it is possible!
[28:36] You don’t have to quit your job, just get ONE client!
[29:19] The whole #CreativeHustler life is MINDSET!
[29:46] Travis’s productivity hacks: Coffee & Rewards!
[30:29] Rewarding yourself to avoid the freak out!
[31:13] Get a work rewards program!
[32:10] You need to celebrate the little wins!
[33:15] One win can snowball into a #CreativeHustler lifestyle!
[34:15] Use baby steps to make a project manageable!
[34:53] Don’t do anything except that ONE THING!
[35:16] Multi-Tasking isn’t always possible.
[35:40] You can’t build a giant in ONE day.
[36:22] Travis doesn’t feel as though he made any BIG mistakes.
[37:14] Sometimes the job you take just doesn’t FIT for you.
[38:30] Travis’s lesson: If they can do it, then why can’t I?
[39:03] There’s no time better than TODAY to start.
[40:00] Take the process out on a date!
[40:27] Travis would like to have Richard Branson and Tai Lopez for coffee!
[40:58] Why everyone hates Tai Lopez, but his insight is dead on!
[42:15] Even if you hate the person, they know what they are doing & do it WELL!
[44:05] Why Travel opened Travis’s eyes to opportunity.
[46:44] How to reach Travis on the internet!
[47:22] We need Travis’s beard pictures!
[47:44] Melissa’s Moment of Hustle
Contact info:
Travis Bennett
http://www.nomadstack.com/
http://studiodigita.com/
[Recap] Stephen, Melissa and Alan recap Laura Pennington's interview. Laura is an entrepreneur, content writer, and podcast host, who in 2015, threw out her whole business model and instead of continuing down Burnout Blvd, she fired half her clients and decided it was time to grow her business on her own terms.
Get ready to Hustle!
[1:37] Why Laura is the epitome of a Creative Hustler!
[2:05] Better Biz Academy is better than the BBB!
[2:33] The information Laura smashed in our face.
[3:05] Why Stephen & Melissa are thebottlenecksk in their business.
[4:00] Why Laura outsources whatever someone else can do...
[4:34] Why you can save time giving direction to others.
[5:03] Why Solopreneurs need to outsource.
[5:50] Let the people who are good at their job do the work!
[6:10] Why it is not smart business to do the work yourself.
[6:40] Your rate is higher than a virtual assistant - use that.
[7:30] How Laura’s experience helped the Creative Hustler improve.
[8:03] Know the basics: Real DJs learn on vinyl.
[8:35] Why knowing all the parts of the machine help you delegate better.
[9:00] Allow your employees to give you feedback
[9:20] How Laura helped Creative Hustler find a VA.
[9:40] Social entrepreneurship is the way to build people up.
[10:05] Laura’s niche: Technical and legal writing
[10:40] How you can make technical writing creative.
[11:23] Why knowing your niche is important.
[12:03] The variety of courses available at Better Biz Academy
[12:49] Why knowing your niche creates better products.
[13:05] If you need to learn more about your online business, you need to check out her site.
[13:15] Learning Upwork
[13:52] Alan’s experiences with using Upwork to hire.
[15:08] Guess what is super cool abou Laura Pennington!
[16:00] Why Laura listens to Wang Chung for motivation!
[16:46] You need to watch the “Everybody Have Fun Tonight’ music video!
[17:22] Bring back Wang Chung!
[17:40] The lack of fun songs in today’s music!
[18:06] Don’t miss Stephen’s singing.
[18:17] Alan’s obnoxious song choices - including Weird Al!
[19:00] Why Weird Al is a very talented musician.
[19:25] Have you ever heard of Richard Cheese?
[19:40] Pop songs covered in Jazz style!
[20:00] Alan’s bluegrass side gig.
[20:18] Stephen’s pump up songs: Including Eye of the Tiger, Simply the Best and The Final Countdown!
[21:07] Melissa is jamming to “Life is a Highway” & “Fast Car’
[21:32] Why Tracey Chapman is NOT pumped up music!
[22:09] The meaning behind Fast Car, and why it motivates Melissa!
[23:10] Motivated vs pumped.
[23:25] What is your intense workout song?
[23:50] Who is 50 Cent?
[24:11] Why this episode was SUPPOSED to be #48.
[24:55] Don’t forget to check out Laura on the web!
[26:05] Melissa’s Moment of Hustle
Contact Info:
Laura Pennington
BetterBizAcademy.com
Whats Up Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Laura Pennington, She’s an entrepreneur, content writer, and podcast host, who in 2015, threw out her whole business model and instead of continuing down burnout blvd, she fired half her clients and decided it was time to grow her business on her own terms.
[0:00] Don’t get hustled by the agencies
[1:27] What's Up Laura. Ready to get hustling?
[1:38] Tell us a little bit about yourself and what makes you a #CreativeHustler
[2:55] Creativity as a Technical Writer?
[4:15] You’re not creative? THAT’S BULLSHIT
[4:40] Change your perspective to bring the creativity to the mundane.
[5:11] Are you on Burnout BLVD? And the story of how Laura ended up driving down it!
[6:47] Don’t recreate your JOB with your HUSTLE!
[7:20] What Burnout is for Laura
[8:40] The universe sends EVERYONE messages!
[9:16] Laura’s reason to wake up in the morning: Me Time
[10:15] There is a bigger picture then the client deadline.
[10:40] Schedule time for what you WANT to work on!
[11:55] Why the morning is the best time for YOUR projects!
[12:40] What feeds Laura’s soul?
[13:31] The mental block for writing your own book!
[14:30] The story behind writing her first fiction novel.
[15:50] Knock out the WORST thing of the day first.
[16:30] Get your ass moving: Dance Hall Days by Wang Chung
[18:00] Find your Get Moving playlist, and blast it!
[18:54] Why Laura started running, and how it improved her life.
[21:00] The Runner’s High and how it helps with Stress!
[22:33] The biggest challenge for Laura’s #CreativeHustler lifestyle.
[23:28] Let home be your sacred space - aka Coworking spaces.
[23:50] The challenge of stopping the work when you work at home.
[25:14] #CreativeHustler as a Military Wife - Embracing the differences.
[26:25] Finding the middle ground for different personalities.
[27:10] Laura’s most recent move, Move #6
[28:35] Why Stephen needs an eCourse on living in the middle of America.
[29:38] The mistake Laura would make over and over again.
[30:50] Sometimes the obstacle is the way.
[31:31] Why not leaving a job sooner could be a good lesson?
[32:02] Laura’s Two Must Have Productivity Hacks
[32:35] Have a good team behind you to keep your sanity.
[33:13] How do you successfully manage virtual assistants?
[34:52] Why training people with VIDEO is essential.
[35:45] Why going above and beyond for your team is important.
[36:05] Set your time expectations up front.
[36:50] Finding those tasks that someone else could do for you!
[37:30] If you don’t like it, if you aren’t good at it then OUTSOURCE!
[38:00] Use your sticky notes and make the “What Can I Outsource?” list.
[38:41] Laura’s one historical #CreativeHustler, and her go-to coffee drink!
[39:35] Why Tim Ferris is life-changing!
[40:08] Why traveling and moving gives Laura inspiration and motivation.
[41:00] Why Satellite Internet will give you downtime.
[43:59] Melissa’s Moment of Hustle
Contact Laura:
Writing - sixfigurewritingsecrets.com
Digital Life & Organization: BetterBizAcademy.com
Podcast: Better Biz Academy (iTunes / Stitcher)
We’re pumping up the volume more forward! The 50th episode marks a monumental change of growth and we’re excited about the future and all the changes coming our way. Thank you John Bertino and for being our Guest on this episode with Steven, Melissa, and Alan!
Let’s Rock, Creative Hustlers!
[1:15] Bet against John Bertino, and welcome back!
[1:45] Creative Hustler’s first interview.
[3:05] John’s east coast expansion - PHILLY!
[4:19] Time to look back at The Creative Hustler’s 50 episodes.
[4:58] John Bertino’s Episode: Smooth sailing on first episode.
[5:30] Another episode favorite: Why we want to grab a beer with Joseph Kennedy
[7:00] Joseph Kennedy is living like a king in Morocco.
[7:50] What is the Camino de Santiago?
[8:50] Why you need to subscribe to The Creative Hustler’s youtube.
[9:40] Another awesome digital nomad, and a notable episode: Barbalicious
[10:09] Why does Barbalicious speak FIVE different languages?
[10:53] Digital Nomad Travel Guides
[12:17] Cinco De Mayo History Lesson!
[13:53] Let’s admire Steven’s Segway Skills: Start-ups in California
[14:05] Notable Episode: Follow Up Then Guys - Reilly Sweetland & Dan Harding
[14:40] How are you NOT using Follow Up Then?! And our Affiliate link!
[16:12] ALT NBA with Dan Harding
[16:32] Reilly Sweetland and the Married Creative Hustler life.
[18:10] Making time for the most important times of the day: Balanced lifestyle.
[19:15] Why Steven & Melissa celebrate the Equinox.
[19:58] Another partner, and notable episode: Andrew Easton & Amazon Marketing
[20:16] Time to switch to a Droodle Book!
[21:04] Why doodles are good for your brain!
[21:44] Custom Droodle Books with custom drawings for YOUR industry!
[23:29] Peter Cincotti & the impending Sauce-Off!
[24:00] Why Peter is a citizen of Italy?
[24:26] The Creative Hustler's Moment of Italian.
[24:35] Is it sauce or gravy? The Sauce-Off continues.
[25:08] John’s 7 Day Sauce Story from Mama Mazz
[26:11] Peter Cincotti’s new album and show in LA!
[26:50] A mason jar of sauce?
[27:57] Another notable episode: Why Grant Cooper is a ball of energy!
[28:18] How to Brand Yourself as a Creative Hustler with Grant’s help!
[29:00] TCH Branding Course: Underestimating everything about launching a new product!
[29:46] Making a course from your side hustle.
[30:03] Learning from The Creative Hustler podcast guests.
[31;00] How The Europe Thing lead to the podcast.
[31:40] Don’t miss the May 24th Webinar! Brand yourself like a creative hustler!
[32:28] Behind the Hustle…
[32:30] Big thanks to Alan! The Creative Hustler’s lifeline.
[33:24] Just to call a spade a spade: Shit is hard.
[33:40] Bringing in help when you need it.
[34:03] Jessica Yarbough and why you need Maintenance time.
[34:58] Isolation Tanks are a game changer for John!
[36:34] Shout Out to FLOT in San Diego!
[37:20] The story of Steven’s ear trouble.
[38:41] Tips to streamline production!
[40:09] Finding tasks to take your hands-off!
[40:40] Laura Pennington’s tips to outsource!
[41:05] Screencasting app to improve the training of Virtual Assistants!
[41:17] Shout out to Cianna the VA!
[42:15] Why video is the new way to train!
[42:28] Alan’s tips for naming your files properly.
[43:30] Bonus tip: Blank space for editing audio/video.
[44:00] Pro Tools version 1
[44:20] The Creative Hustler Collective: Why you need a team.
[44:55] And now your Moment of Italian…
[45:14] Excitement for the next 50 episodes!
[45:21] Change is coming: New Intro, Spots for Partners, Optimizing the Website!
[45:50] We will NOT sell you BULLSHIT!
[46:13] Don’t miss John’s webinar: SCORE - June 1st - SEO in 2017!
[46:52] SEO Tip from John.
[47:48] Podcast Hack: Timestamped Show Notes!
[49:20] Engagement is good!
[50:00] Thank you to our listeners! Here’s to 100th!
[50:20] Hot Air Balloon Live 100th Podcast!
[50:55] Want more? Join our private Creative Hustler Facebook Group!
[51:49] Melissa’s Moment of Hustle.
What’s Up, Creative Hustlers! Steven & Melissa Here.
Today’s bonus episode is featuring Philip Warren, a strategic consultant and business advisor helping C-Level stakeholders realize their mission and live their vision.
[0:39] What’s Up Philip? Ready to get hustling?
[0:45] What makes Phillip a creative hustler!
[2:10] Biggest challenges for getting to the NEXT level! Especially in Small Businesses!
[2:40] Vision is the issue - You need to be cohesive.
[3:45] Know your fundamentals and avoid productivity killers!
[4:30] Guard your time, and focus on moving that needle!
[5:54] Are you running and not making any progress? Distractions for your business.
[6:36] Don’t fear the business plan! Create it, get it in place, and DON’T put it in the DRAWER!
[7:20] Your business plan needs to be malleable!
[7:50] You need to keep sharpen the saw to move the needle.
[9:00] Plan around you personal development! Plus, why Phillip is awesome.
[10:00] Magic happens when you write shit down!
[10:55] Share that goal with your circle.
[11:54] Action Steps: Keep it visible, keep it specific, and go read “The One Thing”
[14:35] Build your pillars to support that ONE idea. Follow one course for success.
[15:14] Don’t be a Jack of all Trades, and master of NONE!
[15:30] Multitasking isn’t real.
[17:20] Should you bring your phone to the meeting? Don’t make a bad impression!
[18:12] You can’t stop the notifications, so bring the paper and pen for the meeting.
[18:51] Wanna talk to Philip? Here’s how to contact him!
[20:40] Melissa’s Moment of Hustle
Contact:
The Warrens at Work Website
Today’s bonus episode is featuring Marina Villatoro, or as she is known: “The Trader Chick.
[0:28] Introduction to Marina
[0:39] Why Marina is a creative hustler and a spiritual day trader
[3:10] How Marina ended up with her unique way of day trading
[4:30] What Marina choose to trade in, and WHY
[5:30] BREAKDOWN bringing you to BREAKTHROUGHS
[6:32] Spirituality is a Skill
[7:35] What Breakdowns that Marina Faced
[8:40] Don’t Blame the Market. It’s You
[9:30] Self Sabotage as a Creative Hustler
[10:00] Action Items to Start Day Trading
[11:40] Focus on your Market
[12:27] Practice Makes Perfect, even in Day Trading
[13:00] Foundation has to come First
[13:15] Marina’s niche: Trader Chick and what that means.
[14:00] How to contact Marina and join her FREE course!
[16:15] Trust the Process
[16:40] Parting Notes: Enjoy yourself and Have Fun
[16:34] Melissa’s Moment of Hustle
Contact:
Marina 'The Trader Chick' Villatoro
TheTraderChick.com
[Recap] Steven, Melissa and Alan recap Bailey Richert’s interview, She’s a business coach for beginning and budding entrepreneurs by helping them launch profitable online enterprises based on their life experiences.
She is also the founder of the Infopreneur Summit, happening May 1-4 this year. And I’m especially excited to have Bailey on the show as I am one of the speakers at this years summit.
[0:45] Introduction to Tuesday’s episode and Bailey Richert and the Infopreneur Summit overview.
[1:00] How virtual events work and the 45 Badass speakers at the Infopreneur Summit.
[1:50] Steve’s involvement with the Infopreneur Summit and the power of your WHY!
[3:17] Bailey’s interview and the creation of the Summit!
[3:48] Break it down: What is an infopreneur?
[5:10] Collective experience vs. True experience.
[5:45] Roots of the word entrepreneur.
[7:00] Infopreneur Summit and why it is SO unique!
[7:20] The value of the Facebook Group “Make those Niches your Bitches”
[8:00] The Infopreneur Summit is FREE, and YOU need to be there.
[9:00] Something for everyone at the Infopreneur Summit: The Hot Topics!
[10:11] How to have legal protection for YOUR hustle!
[10:55] Infopreneur is one too many coaching and being a teacher.
[12:18] Everyone has value and they sprinkle it on your life!
[12:48] Steven & Melissa’s Halloween costume next year!
[13:00] Time for a BIG announcement! The Creative Hustle Course!
[13:35] New Course: How to Brand Yourself like a Creative Hustler
[14:30] Steven’s speech at the Infopreneur Summit is courting YOU and your Brand!
[15:45] Alan is bringing digital value to the Creative Hustler Course! Plus, a digital class coming soon!
[17:15] The intersection of creativity and business: Teaching edition.
[17:30] More details on the Personal Branding E-Course - 15 Lessons and the energy of people.
[19:10] The power of the head nod!
[19:20] Melissa’s Icebreaker Speech and becoming a toastmaster.
[20:07] Warren Buffet was afraid of public speaking too!
[21:35] Making yearly goals and getting uncomfortable.
[23:05] Growing up shy and being confident in what you know.
[24:40] 7 minutes of hustle and how bartending is easier than public speaking.
[25:30] The podium is a gate! Speaking without holding back.
[26:33] Public speaking over death.
[26:50] Wrap up: Infopreneur Summit, Glimpse behind the hustle, and the Art of Living!
[28:27] Melissa’s Moment of Hustle.
Contact Info:
BaileyRichert.com
Contact@BaileyRichert.com
Infopreneur Summit (Free Tickets Available)
InfopreneurSummit.com
The New American Dream
Today we’ll be talking with Bailey Richert, She’s a business coach for beginning and budding entrepreneurs by helping them launch profitable online enterprises based on their life experiences.
She is also the founder of the Infopreneur Summit, happening May 1st-4th 2017. And I’m especially excited to have Bailey on the show as I am one of the speakers at this year's summit.
[1:06] Bailey Richert is a Creative Hustler because…
[2:29] Bailey explains to us what the NEW American dream is and how she went from valedictorian to a high-paying corporate job to saying “Screw the ladder” and creating her own.
[4:00] The moment Bailey decided that the 9-5 was NOT for her, and decided to chase the new American dream, and avoiding sitting in the same cubicle for 50 years!
50 YEARS! Imagine sitting in the same exact spot for 50 years.
[6:40] Self-motivation and how you continue the journey of working for yourself. Focus on the moments that keep you going.
[8:45] Learning what Bailey’s main hustle is, and what is an Infopreneur?
[10:36] The story of a thousand pieces of Origami...
[11:38] Diving in and finding the CORE idea for an online business and Niching down!
[13:30] Bailey shares keys to skyrocketing to success in an online business!
[13:56] What is lighting up Bailey and more information on the Infopreneur Summit! A four-day digital event for infopreneur business owners, which Steven is also speaking at!
[16:52] A deeper dive into the Infopreneur Summit, and why Bailey is running a one-woman show!
[19:00] Misconceptions in digital events, and gathering engagement! Don’t compare yourself to someone else’s highlight reel.
[20:10] I made a course and no one is buying it, and other digital woes!
[22:30] Smoke & Mirrors in online businesses, and learning to question what you see!
[25:30] Bailey’s most challenging part of living the Creative Hustler lifestyle, and remembering to shower!
[28:09] Bailey’s advice for the Creative Hustler balance, and her three techniques to manage this lifestyle and make time for yourself!
[32:06] The struggle of saying NO for the first time, and advice for getting into the groove of honoring your schedule.
[33:40] Who would Bailey grab a coffee with and why she wants to create a legacy.
[36:18] What is Bailey’s go to NON-coffee order, soda addiction and why she doesn’t work in coffee shops often.
[39:58] How traveling has impacted Bailey’s creative hustle, her 25 countries in 29 years, and a bit of background on Bailey’s first infopreneur product.
[44:23] Bailey’s contact info, and ways to get into the Infopreneur Summit!
[45:19] Melissa’s Moment of Hustle
Contact Info:
BaileyRichert.com
Contact@BaileyRichert.com
Infopreneur Summit (Free Tickets Available)
InfopreneurSummit.com
[RECAP] Steven, Melissa, and Alan recap Jessica Yarborough’s Interview episode “Meet The Mompreneur Building 6-Figure Businesses”
Jessica Yarbrough is an entrepreneur, marketing strategist, and single mother who started her business when she was pregnant with her daughter is giving BUSY MOMS THE TOOLS, TACTICS, AND RESOURCES TO BUILD A 6-FIGURE BUSINESS THEY CAN RUN FROM HOME through her brand The Mompreneur Coach.
[1:42] JessicaYarborough.com is a brilliant Mompreneur helping other mamas build businesses from home.
[2:36] Shout out to Screw the 9-5 Private Community where Steven meet Jessica. Amazing group to network with. Quality members.
Do you want to be right where you are forever?
[3:32] WHY Every Coach Needs a Coach.
[6:58] An aha moment so powerful emotional tears just start flowing
[8:34] “Dudes to Dads” shout out to Alan’s other podcast
[10:23] Carve out your self-care and work around it. Tips to stay on top of your calendar so you don’t get hustled.
[12:30] The importance of setting boundaries with your clients.
Calendly helps you schedule meetings without the back-and-forth emails
[18:08] Content Hacks! Repurposing your content. If you play your cards 1 content piece can turn into 87.3 pieces of content. Kinda.
[20:52] Who is leveraging live streaming content?
[23:50] Sorry guys, but the audio has a little static until the end.
[26:33] Melissa’s Moment of Hustle
Contact Jessica:
JessicaYarbrough.com
Facebook
The Mompreneur Mastermind Private Facebook Group
YouTube
Instagram
Today we’ll be talking with Jessica Yarbrough, She’s an entrepreneur, marketing strategist, and single mother who started her business when she was pregnant with her daughter is giving BUSY MOMS THE TOOLS, TACTICS, AND RESOURCES TO BUILD A 6-FIGURE BUSINESS THEY CAN RUN FROM HOME through her brand The Mompreneur Coach.
[1:05] What makes Jessica a Creative Hustler? She’s been in the marketing business for over a decade. She's done a lot of traveling and immersing herself into other cultures. Working out of a jungle pad in Thailand. Empowering other women to grow their business from home. Giving her tribe "The Mamas” freedom.
[3:30] Sharing wisdom to her tribe, getting paid to help people who are following their passions and purpose is what inspires and motivates Jessica to keep being a self-starter every morning.
[4:20] It sounds like Jessica has found what works for her as a Mompreneur. So what’s getting Jessica jazzed for the future?
Her Daughter - to give her the tools to exceed in life
Bridging the gap between wanting to start a business and actually hitting 5 figures per month and seeing it become successful
Stop consuming free content and trying to figure it out on your own - get a couch, take my hand. Let me show you the way to really build rapid success with proven tactics and solid strategy.
[7:55] What was that like when Jessica knew that being a mompreneur the path she had to take? Her why to
[8:25] Take women through a journey that she understands becoming an entrepreneur when
[11:32] Nature is super inspiring when you’re not inspired to creative content and not in the right mindset.
[16:37] One of the most challenging things of being a Creative Hustler and a single mother is surrendering yourself to the outside world and understanding that you can’t control everything around you, especially when your kid gets sick.
Jessica’s most powerful mantra as a single mother and entrepreneur is surrendering to the unpredictable.
[18:32] Self-care is so important. Being an unfit entrepreneur is not sustainable. Sacrificing your health in order to make more money that’s going to come back and hit you in the long run. From a health and balance perspective, it’s about taking your time. Jessica has burnt herself out in the past, that’s why she understands why it’s important to be consistent with taking care of physical and mental health.
Jessica believes you can have it all but you have to make your own boundaries.
[20:19] Teaching yourself how to have boundaries with your clients. It’s difficult to implement but once you set those boundaries it’s easy to follow, especially with new clients.
[23:05] How long did it take Jessica to implement boundaries with her clients?
[25:10] Implement blocks into your schedule to make sure you take time for yourself. Put your line in the sand! You will work around those blocks. We can’t express how important it is to take the time to yourself and shut off!
[29:37] Thoughts on low ticket sales verse high ticket sales and achieving massive hockey stick growth.
[32:33] The apps and platforms Jessica uses to achieve massive growth. Hint: Clickfunnels. YouTube. Facebook Live. Trello. Scheduling integration into calendar: Calendly.
[36:30] Content hacks: how to turn 1 piece of content into many pieces of content. Check out Jessica’s YouTube video on maximizing content.
[38:43] What it’s like to quit your corporate job to travel through Thailand and start a business? How to overcome adversity even when your family isn’t 100% supportive.
[40:54] Jessica went on a 10 day of silence retreat. She came out with a message that you can always recreate yourself if you don’t like where you are, even if you go down a path even if you created it. Believe in yourself and know that you have the power to create wealth and power wherever you go in the world.
[43:01] Adjusting her piece of owning her self-worth and self-love, Jessica quite the business world after Thailand to teach yoga and taking care of self-health in Bali, San Diego, and of Costa Rica for 4 years.
[44:50] How travels, experiences, and cultures has made Jessica understand she can make it anywhere and be a great role model for your daughter.
[45:49] If you’re stuck where you are in your journey just know that it’s all part of the process even if you don’t understand why thing are happening they way they are but that’s all supporting your growth.
Fall in love with the process
[47:05] Of all the Creative Hustler’s dead or alive to grab a drink with in history Jessica would meet with Oprah! She is the WO-MAN!
[49:22] Melissa’s Moment of Hustle
Contact Jessica:
JessicaYarbrough.com
Facebook
The Mompreneur Mastermind Private Facebook Group
YouTube
Instagram
What's Up, Creative Hustlers! Steven, Melissa & Alan here.
Today we’ll be recapping Reilly Sweetland’s interview. Reilly is the Co-Founder of FollowUpThen, he’s an entrepreneur, start-up junkie, and all around creative hustler. And like most success stories, his literally started from his garage where he built his first business.
Before we get started, The FollowUpThen and The Creative Hustler teams have a cool announcement! If you haven't heard yet FollowUpThen is giving you 1-month free when you use our special link. CLICK HERE or any other FollowUpThen link on this page and receive 1-month free starting today! Melissa swears by it!
[1:33] Steven, Alan, and Melissa talk about the evolution of the podcast now that we’ve done over 40 episodes.
[4:32] Reilly Sweetland’s 4-hour internal prototype solution turns into a full-time gig.
[8:08] The moment when your side hustle becomes your main hustle. That’s what freedom tastes like.
[9:09] Morning routine: get the kids to the bus stop and take some “me” time. A 1 mile run in the morning is Reilly’s minimum effective dose to get his creative juices flowing for the day. What's your morning motivation consist of?
[11:46] Word of advice: watch your alignment when doing exercises at home.
[13:05] Set yourself up for success the night before by not letting our calendar hustle you by doing this.
[13:46] This quote by Chris Sacca is everything, “email is the to-do that some else wrote for you.”
[14:32] Alan’s cell phone practice is worth considering doing yourself. No work emails on the phone or checking the screen at night or first thing in the morning.
[17:35] Sandwiching the day with your passions and the moments you can never get back.
[19:38] The future belongs to the creatives and the problem solvers. The passionate ones that are motivated to continuously learn and gain knowledge.
[24:10] Steven crashes Alan’s SEO class at UCSD and takes over with a talk on modern day branding and being authentic. This comes down to how Steven and Melissa are building The Creative Hustler. They vow to sell or endorse something they’re not passionate about themselves or truly believes that will help their audience.
[26:01] Why would you work with someone you don’t like? Why are you going to create something just to have to surround yourself with people you don’t like?
[30:20] If there was one Creative Hustler Reilly could sit down with it would be Thomas Jefferson. This is pretty fascinating, actually. If you think about it, like an entrepreneur, TJ and his boys literally build the principles of this country out of ideas and thin air just hoping it would work.
[32:52] Announcement! See how you can change your life and become more productive with little commitment right here -> http://bit.ly/2mhJ6xK
[34:36] Melissa’s Moment of Hustle
Contact Reilly Sweetland:
Twitter @RSweetland
Get FollowUpThen 1 month Free Special offer Here!
What's Up, Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Reilly Sweetland, Co-Founder of FollowUpThen, he’s an entrepreneur, start-up junkie, and all around creative hustler. And like most success stories, his literally started from his garage where he built his first business.
Before we get started, Reilly and The Creative Hustler team have a cool announcement! If you haven't heard yet FollowUpThen is giving you 1-month free when you use our special link. CLICK HERE or any other FollowUpThen link on this page and receive 1-month free starting today! Melissa swears by it!
[00:57] What makes Reilly a Creative Hustler?
[2:10] How Reilly became full-time at FollowUpThen which started out at a side hustle in 2010.
[4:45] Melissa and Reilly have a moment on how FollowUpThen changed her life.
[9:05] What gets Reilly up in the morning? Here he brings up some great productivity and health hacks. Something he calls “top-down productivity.”
[13:03] How FollowUpThen is building a tribe of loyal users.
[17:30] How to get out of the Creative Hustler funk.
[20:20] How to balance the Maker vs. Managers schedule.
[22:59] Why doesn’t Reilly check his emails first thing in the morning? Spoiler Alert: Without having complete blinders on it has something to do with this quote from Chris Sacca, “Email is the to-do list that was written for you by somebody else.”
[28:38] Tips for balancing the delicate art of life of family, friends, pets, and continuing to kick ass. There isn’t a silver bullet for this one but there are high-value quality times that truly matter.
[33:30] How to find balance as a married Creative Hustler. Reilly gives us insight into his personal life.
[36:25] Raising kids as a Creative Hustler. What does the future look like for Reilly’s kids?
[39:02] The future belongs to the Creatives. Why?
[42:13] Great advice from a 70-year-old Creative Hustler.
[47:29] If Reilly could have coffee with one Creative Hustler of the past, who would it be? His answer was Thomas Jefferson, who he believes is the ultimate Creative Hustler. Not to get all political, but with all the turmoil that is happening at this exact moment with politics in the US… here’s why we’re going to be okay.
[51:08] Special off to check out 1 free month of FollowUpThen on Reilly and The Creative Hustler team! Seriously guys, check it out!
[52:01] Melissa’s Moment of Hustle brought to you by Nelson Mandela.
Contact Reilly Sweetland:
Twitter @RSweetland
Get FollowUpThen 1 month Free Special offer Here!
HOW IMPORTANT IS BRANDING REALLY???
Many business owners think in terms of immediate ROI and who can blame them?! But with so many digital marketing channels capable of producing immediate traffic and fast results, does it really make sense to go all-in with branding? And what does it even mean to go all-in? At what point does a brand creation stage go from careful planning to analysis by paralysis?
The Creative Hustler was lucky enough to record a live podcast on location and interview some of the expert guests. Here what they had to say:
[00:32] Meet Dave Korinek and Matt Simpson from Magnetic Creative. On top of being an award-winning branding agency, they have to be the most genuine and badass group of creatives this side of the Mississippi.
[4:50] Dave answers the question - How are you balancing your creative lifestyle as a business owner and a married man of 20 years with 4 growing boys.
[6:33] Matt jumps in and talks about the importance of relationships and the balance between communication. #magfam on Twitter
[9:32] John Bertino, founder of the TAG and SoCal Marketing Club explains what SoCal Marketing Club is all about and the mission behind the meetup.
[10:40] The reason and inspiration behind tonight’s branding and digital marketing panel, and what the importance is
[15:48] Josh Roush, Co-Founder and designer at Movetic, talks about his new “brand anthem video.” Find out what that is and why it’s important. Connect with Josh on Instagram.
Do you have any input or questions you’d like to share with us? We’d love to hear them Tweet us to get the conversation going!
[RECAP] Peter Cincotti. Steven, Alan, and Melissa are back in the San Diego studio recapping Peter Cincotti’s interview from this past Tuesday.
Peter was the youngest jazz musician to reach #1 on the Billboard Jazz Charts and collaborations with Phil Ramone, Harry Connick Jr., and David Foster, Peter is now a free agent looking to get his Creative Hustle back out there to the masses. He’s been working on his latest album "Long Way From Home" for 3 years. He built a studio and moved all his pianos to the Jersey Shore... where he spent the summer’s growing up as a kid. He took the time to learn the tech side of the business and produced this whole album, and we are stoked to be supporting him along his journey.
[00:40] Recap of Interview How working with music giants and reaching #1 on the Billboard Jazz
[5:04] Why learning the tech part the business is important for creative independence.
[9:07] 2 tips for Creative Hustler’s to take to the bank. 1. Having “Faith.” What does that mean? And 2. Persistence - which is the sustained effort necessary to induce faith.
Resource mentioned: Think and Grow Rich. Guys, this book is under $9. It will change you, and the way you think about life, money, success, failures, faith, etc, etc, etc. I highly recommend not only reading it, but keeping as a resource on your bedside table.
[16:09] The music industry has changed in the past 30 years. Does anyone remember MTV when it was really MTV?
[19:36] Why having a tribe is important when building a brand.
[20:00] Check out Peter’s wacky Goodnight videos on Instagram. Sorry for putting you on blast, man, but you crack us up! Plus, you have some pretty sexy videos too. ;)
[20:46] Peter’s Pledge - Help a brother out! This is an awesome example of how musicians are connecting and communicating with their audiences on a personal level.
[21:18] Although, we still don’t know what tomatoes Peter uses in your sauce. We’re so freaking curious about this.
[28:57] Peter is selling his Sauce on his Pledge Music site. Alan challenges a sauce off between Steven and Peter. Who wants to see this shit?
[30:19] Melissa’s Moment of Hustle
Connect with Peter:
PeterCincotti.com
Peter’s Pledge Music page
Instagram
Facebook
Twitter
"88 keys, a bench, and a mic.
Give those things to Peter Cincotti and he can take you anywhere.
Like a pilot in a cockpit, when Cincotti sits down at a piano it’s as if the world is at his fingertips. And this time, on his highly anticipated new album, he is indeed traveling a Long Way From Home.
'Never before have I used the piano in this way. A few years ago, I began having these visions of an album that brings active, rhythmic piano playing back into the landscape of modern music.'" - Peter Cincotti website
Hey, guys! It’s not always rainbows and unicorns here at The Creative Hustler. Unfortunately, we had some audio issues in this interview.
HOWEVER - this is a really special episode for Steven! He’s been following Peter Cincotti’s jazz career for 15 years. From youngest jazz musician to reach #1 on the Billboard Jazz Charts and collaborations with Phil Ramone, Harry Connick Jr., and David Foster, Peter is now a free agent looking to get his Creative Hustle back out there to the masses. He’s been working on his latest album "Long Way From Home" for 3 years. He built a studio and moved all his pianos to the Jersey Shore... where he spent the summer’s growing up as a kid. He took the time to learn the tech side of the business and produced this whole album, and we are stoked to be supporting him along his journey.
We really hope you enjoy this one and find it as inspiring as we did!
[01:08] What is Peter’s success made of... Luck? Hard work? Opportunity? And if that success didn’t happen would he still be chasing those dreams of becoming a musician?
[6:02] 2 Pieces of advice: #1. However you want to take it... you gotta have faith. You have to believe. #2. Persistence. One of Peter’s favorite quotes: Arianna Huffington - “Life's a dance between making it happen and letting it happen.”
[8:24] What would Peter have done if Phil Ramone didn't come into his life? Submit to the “zeitgeist” if you will.
[10:07] Learn to love the process even when you’re getting “no’s” left and right.
[10:39] Peter’s thoughts on “The Creative Hustler.” <- Big deal, guys!
[11:50] “The Obstacle is the Way” by Ryan Holiday... this one comes up a lot.
[12:07] Peter has a new album coming out “Long Way From Home.” The first record he’s made without a record deal. He moved his pianos to a house on the Jersey Shore where he spent summers as a kid and Produced the whole album. He spent a lot of time learning the tech side of making music.
[13:24] Peter is starting his Creative Hustle all over again, and this time around putting the business back into the hands of the artist, himself.
[15:00] - Peter moved to the Jersey Shore and isolated himself with his creativity - this is what happened.
[17:30] Food is love at Peter’s Pledge Music site - You can buy Peter’s personal homemade sauce, Skype live, hang out at the studio, and more by pledging on Peter’s Pledge Music site! A portion of all pledges will go to an incredible organization with a cause close to my heart, Education Through Music. (To find out more about ETM, http://www.etmonline.org)
[23:23] Tour dates coming soon! Check out new dates here!
[23:51] Melissa’s Moment of Hustle
Connect with Peter:
PeterCincotti.com
Peter’s Pledge Music page
Instagram
Facebook
Twitter
What's Up, Creative Hustlers! Steven, Melissa, and Alan here.
Today we’ll be Recapping Victor Kung’s interview. Founder of The Remote Lifestyle blog & podcast - he’s on a mission to show Millennials who want to grab life by the balls how they can be successful while creating the lifestyle of their dreams as a digital nomad.
BONUS! We celebrate Steven’s 35th birthday on air. Hear us wish and sing Steven a very Happy Birthday at [01:05].
[3:40] What does it mean to define yourself as a millennial?
[8:30] Steven’s first obsession with branding and marketing started with KISS.
[11:00] Victor will be in 6 different countries in 6 months with The Remote Trip. 1 month, 3 months or 6 month trips to Asia and Latin America. Trips include Accommodations at all locations (private room), All flights & transport between destinations, Work spaces with high-speed internet, Keynote speakers and professional workshops, Gym passes, yoga sessions, and relaxing massages, and Local activities and fun communal events! What more could you want!?!
[19:10] Branding yourself and the brand of Victor. The idea of no matter what part of the journey you’re on - it’s important to have that solidified personal brand.
[25:22] Melissa’s Moment of Hustle
Check out Melissa and Steven's podcast interviews with Victor on The Remote Lifestyle HERE!
Contact Victor Kung:
Learn how to becomes a Digital Nomad in 7 Steps - Even if You Have No Idea Where to with this email course: http://theremotelifestyle.com/remote
What's Up, Creative Hustlers! Steven & Melissa Here.
Today we’ll be talking with Victor Kung. Founder of The Remote Lifestyle blog & podcast - he’s on a mission to show Millennials who want to grab life by the balls how they can be successful while creating the lifestyle of their dreams as a digital nomad.
[1:30] What makes Victor a Creative Hustler?
[8:22] What keeps Victor successful and inspired? He swears by his morning routine and habit building. He mentions how The Morning Miracle by Hal Elrod has helped him change his morning routine.
[12:19] Quotes are just words until you understand the meaning and actually start living the words. Courage is not the absence of fear, it’s the ability to act in the presence of fear.
[14:00] Stop being held hostage by your thoughts! “You are not your thoughts, you are the being that is aware of your thoughts.”
[15:45] Being your own boss can be the most challenging part of living the #CreativeHustler lifestyle. How can you continue to set goals and hold yourself accountable?
[18:22] As creatives, entrepreneurs, and freelancers one thing we forget is that our most important client is ourselves - the brand of Victor is first and foremost because you can scale that as much as you want.
[19:41] One piece of advice for creative hustlers to take with them is checking in with yourself when we’re going through challenges.
[21:44] The power of visualization
[22:36] Traveling for 6 months with a digital nomad community called The Remote Trip, where is Victor going, how will he stay healthy, and what does the living situations look like?
[28:08] If your in seat entertainment magazine is gummed together and your wifi isn’t working because the plane sucks… what is Victor doing?
[35:05] Staying balanced during culture shock and traveling the world
[41:00] Victor’s resolutions, hopes, and dreams for 2017 during his journey and travels
[46:09] Melissa’s Moment of Hustle
Contact Victor Kung:
Learn how to becomes a Digital Nomad in 7 Steps - Even if You Have No Idea Where to with this email course: http://theremotelifestyle.com/remote
What's up, Creative Hustler? In the studio today with Steven, Alan, and Melissa recapping Dan Harding’s interview. [1:16] Dan is a Product evangelist for FollowUpThen, an email reminder service on a mission to Clear out your inbox, shorten your to-do list, and ensure you never forget to followup!
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[2:29] Melissa is PUMPED to announce her favorite daily tool, FollowUpThen has partnered with The Creative Hustler to bring you 30 days free! If you’re anything like Melissa, you need reminders. If it’s not on her calendar or popping up as a notification, it will never happen. FollowUpThen is an email and text message reminder platform that literally takes 3 minutes to set up. If you’re looking for a better way to stay on top of your emails, clients, family, friends take advantage of a free month on us! Go to fut.io/c/tch!
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[7:40] Features, benefits, and prices of the FollowUpThen tool.
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[11:27] I’m not here to gloat we already have the GOAT! #GoPats #MicDrop
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[11:50] How we were able to partner with FollowUpThen and the power of Twitter
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[15:00] altMBA with Seth Godin - The is an intensive, 4-week online workshop designed by Seth Godin for high-performing individuals who want to level up and lead.
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[19:24] Keeping the goal in mind - The most challenging part of being a Creative Hustler… wondering whether or not you’re doing the right thing. Keeping the goal in mind, and the layer above the goal and below the goal in line and making sure what you’re doing is worth it.
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[26:43] Imagine if we were obsessed with the things that we love about ourselves and stopped with the self-limiting beliefs?
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[32:52] Melissa’s Moment of Hustle
Contact Dan Harding:
Dan Harding: about.me/dan.harding
Product Evangelist at FollowUpThen: followupthen.com
Co-Founder at HealthSage: healthsage.info
What’s up, Creative Hustlers!?!
Today we’ll be talking with Dan Harding, Product evangelist for FollowUpThen, an email reminder service made for Creative Hustlers like you and I. They are on a mission to Clear out your inbox, shorten your to-do list, and ensure you never forget to followup!
[1:32] What’s make Dan a Creative Hustler?
[5:52] Take the guesswork out of following up. Followupthen.com will benefit your productivity and efficiency.
[10:15] What gets Dan up in the morning… a new day, a new canvas!
[14:04] How do you find inspiration when you’re not feeling inspired? The biggest thing that Dan has to keep in mind is being gracious with himself. It’s far too easy to have negative self-talk.
[17:36] Dan’s chief tool is obviously FollowUpThen, but secondly, he uses todo.ly for list making. When if comes down to tools it’s all about understanding how your own brain works.
[19:28] The most challenging part of being a Creative Hustler… wondering whether or not you’re doing the right thing. Keeping the goal in mind, and the layer above the goal and below the goal in line and making sure what you’re doing is worth it.
[22:14] Imagine if we were obsessed about the things that we loved about ourselves.
[27:28] Keeping your life balanced like pancakes in the morning! 2016 might have been filled with low-lows for Dan, but those lows have shed a light on some dark corners that helped him move forward.
[33:20] From the unbalance of the hardships you can find a different type of balance.
[39:22] Did Dan just bring up one of our favorite sitcom comics, Jerry Seinfeld, to explain the art of habit formation? Yes, yes he did.
[46:51] Habit formation is like that movie with Bill Murray “What About Bob?” BABY STEPS, BABY STEPS, BABY STEPS! Melissa’s been saying that for years!
Baby steps create giant leaps over time - Melissa
- A great book that Dan brought up about habit formation by Charles Duhigg, the New York Times author The Power of Habit
[49:24] Parting words from Dan: JUST START AND KEEP AT IT!
[49:52] Melissa’s Moment of Hustle
Contact Dan Harding: [48:23]
Dan Harding: about.me/dan.harding
Product Evangelist at FollowUpThen: followupthen.com
Co-Founder at HealthSage: healthsage.info
What’s up, Creative Hustlers!?!
In the studio with Steven, Melissa, and Alan today recapping our latest interview with Joseph Kennedy. If you haven’t had a chance to check out Joseph’s episode, we highly recommend it. He is such a romantic. His words are elegant and thought out. At one point he even brought tears to Melissa’s eyes sharing his vision for life and the beauty his finds within it.
Joseph is the Founder of Content Pathway, the UK’s first and only environmental copywriting agency. He’s a digital nomad, world traveler, content creator, and English teacher in Tarifa,
[00:42] Joseph left the UK and hit the road! Right now he wakes up and looks at Morocco from his balcony Tarifa, Spain. What a beautiful site that must be at the southernmost coast of Spain.
[3:10] Joseph, we gotta talk about the smoking thing.
[4:05] Did you know Melissa was a smoker? Gross.
[5:01 We discuss Joseph’s travels through Cambodia, Thailand, and Spain
[6:34] Duolingo for learning a language. This one comes up a lot. There’s something there, for sure. ;)
[7:12] Word Lens translates words by holding the app up to the word. Pretty neat!
- http://bit.ly/2l2VUWE
[9:25] Lifestyle difference in Spain
[11:54] Steven and Joseph connect
[10:37] Melissa has a bone to pick with @Chipotle and drops a plug to @OpenEyeGlobal on how they can seriously help!
[15:23] Friday Night is Soul Night in Tarifa.
[17:17] Shoutout to Ishbel White, a photographer out of Scotland! Helping friends around the globe.
[19:02] Digital nomad matchmaker! What do you guys think? Should we do it? Creativehustlermatch.com
[22:53] Tips for #CreativeHustlers: Know your limitations! Take regular breaks!
[26:10] Alan’s explanation of the serendipitous relationships that come from the energy you give out
- [28:00] The Alchemist by Paulo Coelho - the whole essence is if you want something bad enough the universe will transpire for you to receive
[28:46] Stop with the limiting beliefs. Stop comparing yourself.
[29:45] Because what really matters is... “Vale la pena!”… Is it worth it? Is what you’re doing worth it?
[30:44] About this digital life... and finding comfort in the uncomfortable.
[33:20] Looking at it from a global and historic scale, people have always been nomadic.
[35:04] The theme of loneliness that comes with following your craft
[37:23] If you know how to deal with yourself you're never going to be lonely. Part of this episode was rooted in stoicism. "If you really want to escape all you need is your mind."
[38:18] Melissa's moment of hustle
Contact Joseph Kennedy
www.stingynomad.co.uk
Facebook - stingy nomad
www.cpath.co.uk
What's Up, Creative Hustlers!
Today we’ll be talking with Joseph Kennedy, the Founder of Content Pathway, the UK’s first and only environmental copywriting agency. He’s a digital nomad, world traveler, content creator, and English teacher in Tarifa, Spain.
Joseph is also the author of Stingy Nomad, a book on how to save double in half the time, hack world exploration with dozens of money saving travel tips and create a digital income that will allow you to kill routine, abandon office life and work as much as you like
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[00:52] Joseph is a true romantic at heart. Currently, he is in Tarifa, the southernmost coast of Spain. From his balcony, he can Morocco and the Atlantic Ocean. Not a bad view to wake up to in the morning. Tarifa where the Atlantic and the Mediterranean Sea meet.
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[5:56] Soul and Motown guy, Joe sweats the smooth soothing sounds of Al Green. On Friday nights, you’ll find Joe at the local Motown night at the Soul Cafe.
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[9:40] In talking with Joe, we started to pick up on just how romantic and deep his sense wonder truly is. After reading the book Night Train to Lisbon one thought continuously stuck out to Joe - that humans only live a small part of what’s inside of them, so the question becomes, what happens to the rest us?
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[11:20] Steven and Joe share philosophical moments and logic based understanding through literature.
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- Marcus Aurelius - Meditations
- Ryan Holiday - The Daily Stoic, Ego is the Enemy, The Obstacle is the Way
- Gregory Diehl - Travel Philosophy writer - Travel is Transformation
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[15:14] Joseph isn’t just the author of the Stingy Nomad, he’s also lived it. While travel Spain, Joseph volunteered with Workaway.info where he would work 4 hours a day with food and lodging accommodations provided by him in exchange for different jobs and task. Joseph shares some of his experiences while volunteering with Workaway
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Joseph recent travels include Cambodia, Thailand, and Spain. We’re pretty sure he’s found pure love living in Spain. The way he describes his surroundings is utterly romantic.
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[17:20] His go-to travel bag is Equator - Cabin Max. Flight Approved Backpackers Backpack. Comfortable, Durable, Lightweight, Water Resistant
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[22:32] We need an Evernote expert!
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Translate apps
- [24:09] Duolingo
- Word lens
- Google voice translate
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[27:46] We’ve found that a common denominator amongst a lot of traveling creatives is loneliness. Joseph describes one of the biggest challenges living this lifestyle. Hint: he’s really close to his mom. Aww!
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28:29] FOMO His friends describe him as a lizard because he’s constantly chasing the weather. But Joseph describes his travels as something more
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[30:50] Tips for curing the loneliness
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[37:37] Looking for a hangover cure?
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[44:14] We asked if Joseph had any tips for #CreativeHustlers. He had quite a few tips to share, but his #1 tips were “know your limitations.
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[49:07] Joseph’s take on the highlight reel and being a realist. Being truthful about his struggles. Are you going towards the dropouts or are you going towards the successes?
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[52:00] “vale la pena?” Which means “Is it worth it?” in Spanish - find out if it is.
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[55:00] Digital Nomad life is the new comfort in being uncomfortable. The uncomfortable struggle is still better than the comfortable job.
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[55:48] Global and historic scale --->>> Nomadic -> tribal -> civilized -> and it’s almost like we’re undoing it. People are becoming nomadic/independent again. People want to break off.
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[57:30] The impact of travels and creative entrepreneurship have had on Joseph have been life changing, like many, but it's ingrained something larger in his character that's allowed him to understand that communication is vital, and learning Spanish has opened him up to millions of people.
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[1:00:07] Joseph’s unfinished business with Asia the beautiful insanity that comes with it.
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[1:01:30] The love of a being a teacher as a side hustle, who becomes not just a teacher, but a psychologist, historian, geographer, performer, friend, educator, etc.
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[1:04:40] Melissa’s moment of hustle
Contact Joseph Kennedy:
www.stingynomad.co.uk
www.cpath.co.uk
What’s Up, Creative Hustlers?!
In the San Diego studio this week with Melissa and Alan recapping Tuesday’s Interview with Ben Kissam. Take a listen as we dive deeper into what it means to self-sabotage and work through personal challenges and Steven’s & Melissa’s banter over meal planning.
To remind our listeners, Ben Kissam, otherwise known as Coach K is a personal coach, bestselling author, and the creator of The Coach K Show.
- [1:45] Who is Ben (aka Coach K)?
- [1:55] A mission to eliminate self-sabotage
- [2:50] A 13-year journey from seventh grade to adulthood. Learning how to control weight loss.
- [5:34] Achievement become a club, a door he couldn’t get break through
- [8:35] If you give yourself 1% of a reason why not to do something and you won’t do it.
- [16:38] Why Ben is doing 12 cities in 6 weeks.
- [17:58] Putting yourself in uncomfortable situations. Staying in trenches and personal development on steroids.
- [23:29] Traveling and experiences can be life changing. You can only go as deep as you’ve been yourself.
- [24:40] Why being inside your own head is scary and why finding the right key can serve other people
Contact Ben Kissam:
The Coach K Show
Facebook
Instagram
Are you knocking on the door of achievement, or just taking a back seat hoping and waiting? Well, we think Coach K can help you eliminate self-sabotage and enable you with the power to achieve your goals.
Today’s guest is Ben Kissam, otherwise known as Coach K.
Personal coach. Bestselling author. And the creator of the Coach K Show, we had a blast chatting with Ben as he was about to embark on his crazy European journey from his Boston patio (literally, you can hear some birds chirping).
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[00:50] What makes Ben a #CreativeHustler? He's a personal coach, podcaster, writer, published author, and traveler focused on goal achievement and mindset. He helps his clients find strategies it to achieve goals.
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[4:15] Ben is on a mission to eliminate self-sabotage. To eliminate that little voice within that says you're incompetent. When he was young, achievement become a club he couldn’t get into, a door he couldn’t break through. Self-sabotage is the mental side. If 1% of you is resisting change, that 1% is going to stop you from accomplishing what you want. It's about consistency, setting up a sustainable plan, and enjoying the process.
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[6:57] Ben’s Morning Routine. Now, this is impressive. Ben wakes up at 4:30 am every morning and writes 2000 words or for 2 hours. Why, you ask? Good question.
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[17:05] 12 cities in 6-7 weeks in Europe. As a coach, he feels he need to stay to his clients by understanding what it's like to be in the trenches and practice what you preach. This trip is to actively guide his own achievements and to grow the personal development within himself.
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While Ben is traveling around Europe and Thailand he's staying connected with his clients by using Skype international.
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Big fan of Evernote, Ben refers to Evernote as an extension of his brain. He uses it for pretty much everything. Remember this is the guy who writes 2000 words or for 2 hours every morning
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Ben leveraged his social media network by meeting friends. Of the 17 out of 40 nights in Europe are free because he connected with someone via social media. Way to use your network! Nice work.
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When Ben's 30,000 feet in the air w/ no wifi and no in-seat entertainment he breaks out the notebook and does guided writing exercises.
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Ben is a HUGE meal time planner and religious with his workout regiment. He preps his meals for the week so he doesn't take time away from his work. But Ben is backpacking around Europe and SouthEast Asia for 5 months. How is he going to you balance meal and workout time while traveling?
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[32:25] We asked ben how he traveling and experiencing different cities and countries and immersing himself in other cultures will impact him as a creative and global entrepreneur
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He has one philosophy about this that's guiding him through his travels … You can only go as deep as you’ve been yourself.
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[39:32] How is Ben staying centered as an entrepreneur? To him, the goal of achievement is to express who you are. It doesn’t matter how high you climb until you’re okay with yourself. He feels as though there is a cConstant controlled chaos inside of him.
Contact Ben Kissam:
The Coach K Show
Facebook
Instagram