Center Stage: Recent Episodes
Spotlight Branding
A podcast featuring interviews with small business owners and industry experts to help you solve the marketing and business development challenges that come with running your own firm.
đĄ Is your law firm actually giving you the life you built it to create? RJon Robins, CEO of How to Manage a Small Law Firm and author of Truth, Lies, Mistakes, or Bullsht*, joins Danny Decker to challenge some of the beliefs that keep law firm owners stuck. They talk about separating your identity from your business, confronting the numbers you may be avoiding, building a firm around your strengths, and why your mindset influences everything from marketing and hiring to profitability. If your firm demands more from you than it gives back, this conversation may change the way you think about running it.
You can get in touch with RJon here:
https://www.instagram.com/rjonrobins?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
You can Pre-Order his book here: https://www.barnesandnoble.com/w/truth-lies-mistakes-or-bullsh-t-rjon-robins/1149861923?ean=9798895741665
If you want to strategize your firm's marketing, speak with our team:
https://bit.ly/spotlightmarketingbranding
Copyright © 2026. Spotlight Marketing + Branding
đ€ The billable hour is not the only way to build a profitable law firm. Mathew Kerbis, known as The Subscription Attorney, has built a law firm where roughly 70% of revenue now comes from subscriptions. He explains how law firms can use AI, automation, and recurring revenue models to make legal services more accessible, strengthen client relationships, and stop starting every month at zero. For attorneys who feel trapped by time tracking or assume subscriptions cannot work in their practice area, this conversation offers a practical look at what a different kind of law firm can become.
You can get in touch with Mathew here:
https://practi.ai
If you want to strategize your firm's marketing, speak with our team:
https://bit.ly/spotlightmarketingbranding
Copyright © 2026. Spotlight Marketing + Branding
đ Your intake process could be the reason your law firm is losing new clients. Adam Williams joins Center Stage to talk about why law firms need to take a closer look at what happens after someone reaches out. From missed calls and slow follow-up to overwhelmed staff and broken intake systems, Adam explains how firms can stop letting opportunities slip through the cracks and create a better first experience for potential clients.
You can get in touch with Adam here:
https://www.lawfirmvoice.com/
If you want to strategize your firm's marketing, speak with our team:
https://bit.ly/spotlightmarketingbranding
Copyright © 2026. Spotlight Marketing + Branding
đ€ Referrals are not just about doing good work. They are about staying connected. In this episode, Danny Decker sits down with Delisi Friday of First Call Friday to discuss how law firms can build a more intentional referral strategy. Delisi shares why former clients and current referral partners are often the best place to start, how small touches can keep your firm top of mind, and why the firms that nurture trust are the ones most likely to generate more referrals.
You can get in touch with Delisi here:
https://www.firstcallfriday.com/
If you want to strategize your firm's marketing, speak with our team:
https://bit.ly/spotlightmarketingbranding
Copyright © 2026. Spotlight Marketing + Branding
đĄ Your law firmâs growth does not just come from better marketing. It starts with how willing you are to show up as the leader. Robert Hanna, globally recognized legal recruiter, podcaster, speaker, and community builder, joins us to talk about why visibility, personal brand, and team advocacy matter so much for modern law firms. He explains why small firm owners cannot afford to stay hidden behind the firm logo, how LinkedIn can help build trust with both talent and potential clients, and why empowering your team to share their voice can strengthen the firm instead of threatening it. If you want your law firm to attract better people, create more trust, and build a stronger presence in the market, Robertâs perspective is one you need to hear.
You can get in touch with Robert here:
https://www.linkedin.com/in/roberthanna
If you want to strategize your firm's marketing, speak with our team:
https://bit.ly/spotlightmarketingbranding
Copyright © 2026. Spotlight Marketing + Branding
âïž Most law firms donât actually have a marketing problem â they have a systems problem. Corine Rogers joins Center Stage to break down why so many law firms struggle with intake, follow-up, and client experience⊠even when the leads are already there. From missed callbacks to overwhelmed attorneys juggling sticky notes and inboxes, this episode dives into the simple systems that help small law firms respond faster, stay organized, and create a better experience for potential clients. If your firm feels busy but growth still feels chaotic, this conversation is a must-listen.
You can get in touch with Corine here:
https://www.simplesmartsolo.com/
If you want to strategize your firm's marketing, speak with our team:
https://bit.ly/spotlightmarketingbranding
Copyright © 2026. Spotlight Marketing + Branding
đ„ Stop Carrying Your Law Firm Alone. Elizabeth Douglass breaks down why so many law firm owners become the bottleneck inside their own business and how stronger leadership, accountability, and clarity can completely change the way a firm operates. From overwhelmed teams and missed expectations to constant firefighting and decision fatigue, this episode dives into the real reasons small law firms feel chaotic and what owners can do to finally create a business that does not rely on them for everything.
You can get in touch with Elizabeth here:
https://edengrowthconsulting.com/
If you want to strategize your firm's marketing, speak with our team:
https://bit.ly/spotlightmarketingbranding
Copyright © 2026. Spotlight Marketing + Branding
âïž Are you overlooking the clients who already want to hire you? Mo ElDeiry, founder of an estate planning law firm and FLN Global, joins Danny to break down a truth most law firm owners miss: your best opportunities arenât out there⊠theyâre already in your network. In this episode, Mo shares how niching down transformed his firm, why most attorneys struggle to stay top of mind, and how building the right referral relationships can lead to better clients, better cases, and a better practice. If youâve been chasing new leads while neglecting the people who already know and trust you, this conversation will change how you think about growth.
You can get in touch with Mo here:
https://www.flnglobal.com
If you want to strategize your firm's marketing, speak with our team:
https://bit.ly/spotlightmarketingbranding
Copyright © 2026. Spotlight Marketing + Branding
đ If your law firmâs intake process isnât converting, youâre losing clients you should be winning. Steve Fretzin joins Danny to break down why most lawyers struggle during consultations and how a better, question-driven approach changes everything. From uncovering what prospects actually care about to identifying whoâs truly qualified, this episode reveals why more leads wonât fix your growth problem and what will. If you want stronger cases, better clients, and a process that actually works, this is a conversation you canât afford to miss.
You can get in touch with Steve here: https://www.linkedin.com/in/stevefretzin/
If you want to strategize your firm's marketing, speak with our team:
https://bit.ly/spotlightmarketingbranding
Copyright © 2026. Spotlight Marketing + Branding
đ Your estate plan might be missing one of the most important pieces. Most people think about homes, finances, and beneficiaries⊠but overlook the hundreds of digital accounts tied to their identity, assets, and legacy. In this episode, Danny sits down with Tatiana Thurston and Natalia Parker to unpack what your âdigital lifeâ actually includes, the risks of ignoring it, and how estate planning attorneys can better protect clients in a world where more value lives online than ever before.
You can get in touch with Tatyana and Natalia here:
https://www.dexitplan.com/
If you want to strategize your firm's marketing, speak with our team:
https://bit.ly/spotlightmarketingbranding
Copyright © 2026. Spotlight Marketing + Branding
âł Most law firm owners donât need more hours in the day. They need to stop doing everything themselves.
Colleen Young and Joe Bravo from Get Staffed Up break down one of the biggest hidden problems in solo and small law firms: attorneys spending their time on the wrong work. From scheduling and administrative tasks to mishandled intake, they explain how many lawyers unknowingly become the bottleneck in their own firm.
In this conversation, they share how the right hires, the right delegation, and treating intake like a true revenue role can completely change the trajectory of a law firm. If youâve ever felt buried in work while your firm struggles to grow, this episode will show you what it actually takes to reclaim your time and build a practice that runs better without you.
You can get in touch with Colleen and Joe here:
https://getstaffedup.com/
If you want to strategize your firm's marketing, speak with our team:
https://bit.ly/spotlightmarketingbranding
Copyright © 2026. Spotlight Marketing + Branding
đ€ AI Is About to Reshape Your Law Firm Whether Youâre Ready or Not.
Tyson Mutrux returns to Center Stage to break down what law firm owners are getting wrong about AI, where the real opportunities are hiding, and why most attorneys still have no idea whatâs coming. From building low-risk automation wins inside his own PI firm to experimenting with a âzero-personâ law firm model, Tyson shares whatâs working, whatâs breaking, and how to think strategically about AI without chasing hype.
This conversation is bigger than tools. Itâs about positioning. Itâs about mindset. Itâs about whether your firm will compete on speed and price⊠or build something AI canât replace. If you own a solo or small firm, you need to hear this before the next wave hits.
You can get in touch with Tyson here:
https://maximumlawyer.com/attorney/tyson-mutrux/
If you want to strategize your firm's marketing, speak with our team:
https://bit.ly/spotlightmarketingbranding
Copyright © 2026. Spotlight Marketing + Branding
đ Most law firm owners believe working harder is the path to growth. In reality, it often traps them inside their firm. In this episode of Center Stage, we break down how successful law firm owners escape burnout, stop being the bottleneck, and build systems that allow their firm to grow without depending on them day to day.
Youâll learn how firms create real enterprise value, why systems matter more than hustle, and how stepping back can actually increase profit instead of killing it. If you want more freedom, more profitability, and a firm that does not collapse when you step away, this conversation delivers a powerful shift in perspective.
đ Key Takeaways:
- Why working harder often makes law firm owners more trapped, not more successful
- How systems and delegation increase profit without increasing hours
- What makes a law firm valuable, scalable, and sellable
Find Thomas here
Speak with our team!
âïžProfit does not happen by accident. In this episode of Center Stage, Danny Decker sits down with Suzanne Mariga, CPA, fractional CFO, and Profit First Certified Professional, to unpack why so many law firms grow revenue but never feel financially secure. Suzanne reveals how intentional profit systems, not hope or hustle, create stable, scalable law firms.
This conversation breaks down the psychology behind spending, why most firms unknowingly drain their own cash flow, and how simple structural changes can instantly improve profitability. If your firm is busy, growing, and still feels financially tight, this episode will hit home.
đ Key Takeaways:
- Why most law firms treat profit as an afterthought, and how that quietly holds them back
- How the âillusion of scarcityâ leads to smarter financial decisions
- Practical ways to implement Profit First without complex math or extra stress
- How law firm owners can finally align growth, compensation, and profitability
- Why financial discipline matters more than revenue when building a healthy firm
Find Susanne here: www.profitmap.co
Speak with our team: https://bit.ly/spotlightmarketingbranding
Discover how fractional CFO expert Pam Meissner helps law firm owners escape the hidden financial traps that quietly stall growth and profitability. In this powerful conversation with Danny Decker, Pam breaks down the numbers without shame or complexity â from cash-flow clarity to smarter pricing to the systems that make a law firm scalable, profitable, and ultimately sellable. If youâve ever felt lost or intimidated by your financials, this episode offers clear steps and confidence-boosting insights you can apply immediately.
đ Key Takeaways:
- Why cash flow â not your bank balance â determines your firmâs real health.
- How âcircuit breakersâ eliminate emotional decision-making and prevent crises.
- The pricing mindset shift that instantly boosts profitability.
Find Pam here!
Speak with Spotlight's team
Discover how attorney Josh Baron built a thriving criminal defense and immigration practice â not through endless advertising, but by turning simple lunch meetings into a powerful relationship system. In this conversation with Danny Decker, Josh reveals how genuine connection fuels consistent referrals, why turning off $30K/month in Google Ads actually grew his firm, and how solo and small firm owners can create meaningful growth without burnout or gimmicks.
đ Key Takeaways:
- How to transform everyday lunches into a repeatable referral engine.
- Why authentic relationships outperform any marketing campaign.
- Practical ways to follow up and stay top-of-mind with referral partners.
- How introverts can network naturally â without forcing it.
Find Josh here!
Speak with Spotlight's team
đ Discover how fractional CRO Matt Lauro helps small businesses and law firms bridge the gap between marketing and sales to create real, measurable growth. In this conversation with Danny Decker, Matt reveals how to align your team around revenueânot vanity metricsâwhy response time can make or break your lead flow, and how automation and AI can help small teams act bigger and close faster.
đ Key Takeaways:
- Why sales and marketing must speak the same language to grow revenue.
- How slow follow-up costs your firm thousands in lost opportunities.
- Practical ways automation and AI can pre-qualify leads and save time.
- Simple steps to choose and implement a CRM without overwhelm.
Find Matt here!
Speak with Spotlight's team
đ Discover the science behind referrals with author and referral expert Stacey Brown Randall. In this conversation with Danny Decker, Stacey breaks down why great work alone doesnât guarantee referrals â and how the emotions your clients feel ultimately decide whether they talk about you, trust you, and send new business your way. Learn how to design a client experience that builds loyalty, trust, and effortless referrals without ever needing to ask.
đ Key Takeaways:
- Why referrals happen for emotional reasons â not transactional ones.
- How to turn every client touchpoint into a referable experience.
- The secret to staying remembered long after the case is closed.
Find Stacey here!
Check out her book here!
đ Many attorneys think they have a marketing problem â but whatâs really holding them back is capacity. In this episode, Moshe Amsel reveals why most law firm owners get stuck working harder for less profit, how to overcome the terrifying leap of hiring your first attorney, and the proven steps that turn a struggling practice into a profitable firm that builds real generational wealth.
đ Key Takeaways:
- Why your firmâs biggest obstacle isnât marketing â itâs capacity.
- The hiring mistake that keeps lawyers trapped in survival mode.
- How to achieve 30â40% profit margins and free both your time and income.
- The path from short-term survival to long-term legacy and generational wealth.
đ Find Moshe here
đ More Clients. Better Clients.
đ Discover how former Disney leader Vance Morris helps law firms and professional service businesses transform ordinary client service into unforgettable experiences. In this conversation with Danny Decker, Vance reveals why client experience is the ultimate referral engine, how to create âOh my Godâ moments that keep clients talking, and the small touches that turn loyal clients into lifelong advocates.
đ Key Takeaways:
- Why delivering a first-class client experience matters more than advertising.
- Practical ways to wow clients with low or no-cost touches.
- How emotional connections create loyalty â and fuel endless referrals.
đ Find Vance here
đ More Clients. Better Clients.
đ Discover how Tyson Mutrux built a thriving personal injury firm, scaled nationwide, and stayed profitable without falling into the overstaffing trap. In this conversation with Danny Decker, Tyson reveals why your current clients are your most overlooked marketing goldmine, how AI agents can revolutionize your practice, and what it really takes to build a loyal client base that fuels referrals for years.
đ Key Takeaways:
- The profit-killing signs your firm might be overstaffed â and how to fix it.
- Simple AI wins any law firm owner can start using today.
- How to turn every client interaction into powerful, long-term marketing.
đ Find Tyson here
đ More Clients. Better Clients.
đĄïž Law firms are increasingly under siege â and most donât even realize how exposed they are. In this episode, Danny Decker sits down with Steven Kennen of Proactive IT to unpack the real threats facing small and solo law firms today â from AI-powered phishing scams to shockingly common missteps in two-factor authentication. Youâll learn why DIY tech setups are a ticking time bomb, how cybersecurity impacts your firmâs bottom line, and what steps you can take right now to protect your clients, your data, and your reputation.
đ Key Takeaways:
- Cyberattacks are evolving â and 2FA is no longer the safety net you think it is.
- Hiring real IT pros isnât just protection â itâs a productivity multiplier.
- Most law firms are unknowingly making themselves easy targets for hackers.
đ Visit Steven here
đš More Clients. Better Clients.
đ§ Ever feel like your law firm is running you instead of the other way around? In this episode, Danny talks with EOS Implementer Jackie Kibler, whose no-BS, people-first approach has helped law firms go from disorganized and reactive to structured, scalable, and sane. Jackie shares how EOS (the Entrepreneurial Operating System) gives law firm owners the tools to clarify vision, align their team, and finally gain tractionâwithout working 80-hour weeks.
đ Key Takeaways
- Why most law firms stall outâand how to spot it early.
- The EOS tools that bring order to operational chaos.
- What visionary lawyers need most to unlock real growth.
đ Visit Jackie here
đš More Clients. Better Clients.
đš Most law firms donât fail because of bad lawyering â they fail because of broken systems. In this episode, operations expert Tammy Philabaum shares the critical processes too many firms overlook, from intake follow-up to hiring mistakes that cost time and trust. Whether youâre overwhelmed, understaffed, or just tired of duct-taping your workflow together, this conversation will help you build a firm that runs like a business â not a fire drill.
đ Key Takeaways:
- Why intake delays are quietly killing your marketing ROI.
- The hiring steps most small firms skip â and why it backfires.
- How to start building simple, scalable systems that actually stick.
đ Visit Tamara here
đš More Clients. Better Clients.
Most law firm owners are stuck not because theyâre doing the wrong thingsâbut because theyâre tolerating too many of them. In this episode, Vanessa Shaw breaks down the mindset shift from practitioner to CEO and why shedding low-value tasks is the first step toward building a law firm that serves you. If your firm feels heavy, this episode is your wake-up call.
đ Key Takeaways
- A million-dollar question that can instantly shift how you lead
- The truth about whatâs really keeping you from scaling
- How to identify champagne clientsâand stop serving the rest
đ Visit Vanessa here
đš More Clients. Better Clients.
âïž Feeling stuck in a never-ending loop of admin tasks, burnout, and 15-hour days? In this episode, former lawyer and law firm owner Adam Ouellette reveals the exact systems he used to reclaim his time, scale his practice, and finally walk awayâon his own terms. If youâre ready to stop surviving and start designing a practice that runs with less of you, this is the blueprint.
đ Key Takeaways
- Why most law firm owners are bleeding money without realizing it
- How to start automating your firm in just a few hours a week
- The mindset shift lawyers must make to reduce stress and regain control
đ Visit Adam here
đš More Clients. Better Clients.
Ever wondered how to transform your business's financial stability and increase your profits? We're joined by Susanne Mariga, a CPA and fractional CFO with two decades of expertise. Susanne shares the revolutionary Profit First model, a strategy that has been a game changer in our own business. We dive into the basics of this model, shedding light on the importance of having multiple bank accounts and how to pay yourself as a business owner. It's all about intentional profitability!
We then walk through the practical implementation of the Profit First system and emphasize the need to start with your current financial position and gradually increase your percentages. Susanne also debunks some common misconceptions and explains how this system can help determine your pay and eliminate randomness in your results.
Understand your firm's financial percentages and get started with Profit First by visiting www.profitmap.co
Do you ever wonder how lawyers seem to bring in an endless stream of clients? This week's guest, Elise Holtzman from The Lawyer's Edge, shares the secrets behind the art of rainmaking. We dive into Elise's personal journey, from practicing law to becoming a coach and trainer, and how she uses her knowledge to help lawyers transform into successful rainmakers. This concept, more than just attracting new clients, involves keeping existing ones happy, and importantly, having the right team to do the work.
We also discuss the critical role of delegation within law firms. Investing in junior associates and trusting them with tasks not only helps firms grow but also frees up time for higher-level work. After all, we all have the same 24 hours in a day - it's how we choose to use them that counts.
Connect with Elise on LinkedIn and learn more at www.thelawyersedge.com
Ever wondered how your cognitive instincts influence your professional life? This week we're joined by Dominic Loffredo, a certified Kolbe instructor, to cover this unique personality test that measures the cognitive part of the mind.
We examine how the Kolbe assessment varies from other popular personality evaluations such as Myers-Briggs and CliftonStrengths. We explore how each Kolbe mode affects critical aspects of our professional lives: decision-making, problem-solving, risk tolerance, and physical tasks. We dig into how these categories play out across different industries and roles within a company, especially your law firm.
To learn more and have Dominic and The Million Dollar SolutionÂź provide Kolbe coaching for your firm, reach out to them directly at info@themilliondollarlawyer.com
Can revealing your authenticity propel you to success? Erin Hatzikostas, founder of B Authentic Inc., joins us to share her personal journey of how authenticity fuelled her rise in the corporate world. Erinâs unique leadership style, characterized by a robust dedication to her message, offers a refreshing perspective on standing out in the professional space.
Erin further unpacks her Six Principles of Strategic Authenticity framework, a toolbox for professionals navigating rule-laden environments. We also dive into the "Pratfall Effect," a psychological phenomenon that transforms "humility moments" into precious social currency. We discuss how to weave humility and storytelling into your introductions and make an impactful first impression.
Lastly, we explore the concept of the "Zero Moments of Truth" and how authenticity not only helps you stand out but also reduces these critical moments in sales and marketing. Join us as we explore how you can use your authentic self to build trust, accelerate relationship building, and find success in your professional field.
Connect with Erin on LinkedIn, and check out her book You Do You(ish): Unleash Your Authentic Superpowers to Get the Career You Deserve.
Picture your business caught up in the chaos of a disaster - may it be natural or manmade. Panic-stricken employees, clients bombarding you with questions, and a leadership team that is clueless about what to do next. Sounds like a situation you never want to be in, right? That's why we're talking with Jeffrey Weiss, founder of the Disaster Preparedness Network.
Jeffrey provides an overview of disaster preparedness - from setting up leadership structures to training responses to an active shooter situation. He reveals how the networks you develop can be leveraged to foster a community of preparedness and resilience.
Jeffrey also sheds light on how businesses can mitigate liability risks by investing in disaster management. In a world where disasters are no longer anomalies but rather frequent occurrences, being unprepared could lead to potential litigation and damage to reputation.
If you'd like to set up disaster processes in your firm, give Jeffrey and his team a call at (818) 624-4242 or email him directly at jeff@PreparednessTV.info.
BONUS: For Center Stage subscribers, Jeffrey is offering a free active shooter training course, which you can access by visiting https://training.preparednesstv.info/as-appointment. Even more, Jeffrey is offering his book, 60 Ways to Reward your teams, and your partner for being of value, for free by clicking here: https://tpn.mastermind.com/opt_in/2262
Get ready to be inspired as we discuss the power of understanding others, building credibility, and how having diverse passions paired with self-belief can lead to you chasing your dreams (even if that means no longer being a lawyer).
This week we're joined by career coach Nicole Andrews and explore how disrupting the status quo can create unforeseen opportunities. Nicole emphasizes the necessity of a versatile skill set and the courage to advocate for yourself, especially when self-doubt creeps in.
Lastly, Nicole imparts wisdom on finding purpose amidst career disruption and setting work-life boundaries to circumvent burnout. Gain insight into how disrupting your career, whether by choice or force, can act as a positive force of change. Discover strategies to define your career roles, break free from the 'status trap', and take significant steps towards your career progression.
Learn more about Nicole and the work she does by visiting www.thenicoleandrews.com
This week we sit down with Julie Perez from Leap Legal, who guides us through the unique productivity hurdles that different types of lawyers encounter, the role of continuing education, and the cruciality of compliance in legal practice.
We then dive into the complex, yet critical aspects of trust account money, compliance, record keeping, and assembling a dream team. We discuss the lack of business management taught in law school and why having robust software in place to catch mistakes is crucial. We're also putting a spotlight on the layers of encryption and compliance with IT, offering a well-rounded view of law firm management.
Lastly, we're turning the lens onto one of the most important facets of any business - the client experience. We cover the essentials of clear communication, setting expectations, and avoiding those jarring invoice surprises.
To learn more, visit leap.us
Get ready to transform your law firm's intake procedures with actionable insights from Chris Mullins, the Phone Sales Doctor. This episode promises to deliver crucial tips on building an effective intake team in your firm, putting the spotlight on both inbound and outbound sales. Chris guides us through the necessity of a well-devised system to convert digital leads aggressively and the importance of chasing leads promptly to ensure they don't slip away.
Moving forward, we uncover the vital role of an intake sales manager and how they drive your law firm's success. Tune in as we reveal strategies for monitoring and auditing calls, providing constructive feedback, and employing technology to enhance call handling. Chris lends her expertise in explaining the significance of presence, body language, and the nuances of tone and voice during calls.
Learn more about Chris and get her book by visiting intakeacademy.com
This week, we unravel the unseen challenges young lawyers encounter as they're just starting out and underscore the necessity of grasping the business side of law, regardless of where your legal career takes you - be it in the corporate realm, a law firm, or government service.
We also uncover the integral elements for crafting a successful legal career. We touch on critical aspects such as identifying your inherent abilities, proactive planning for your future, and the influential role of mentorship. We further share insights on discovering contentment in your legal career, comparing the lives of public defenders and corporate lawyers, the wisdom of living below your income, and setting realistic monthly income goals. This enlightening conversation promises to guide you in carving your own path in the legal field, leading to a fulfilling and successful career.
Connect with Kelly on Instagram @KellyesqU or visiting her website at kellysturmthal.com
Are you ready to tap into your genius zone? Our guest, Emily LaRusch, founder of Back Office Betties, shares her insights on how to discover the activities that leads to effective delegation for tasks outside our genius zone.
We also talk about team building and the vital role it plays in business growth. Emily brings her expertise to the table, providing tips on being a leader who nurtures and develops a team to fill the gaps in your business. We delve into the concept of fractional help, discussing virtual reception and fractional administrative services. We also put a spotlight on the critical factor that is often overlooked - mental health.
Want more from Emily? Go to www.backofficebetties.com/freegift to receive a free resource that can help your firm double its income!
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Visit www.spotlightinsider.com for additional content to help your firm grow!
Join us in an enlightening conversation with Michael DeLon, founder of Paperback Expert, as we delve into trust-building and how it transforms prospects into committed clients. We spill the secrets on how to elevate your content game, cutting through the noise, and making your brand the go-to expert, using platforms such as blogging, videos, social media, and emails.
Learn why the pros like Gary Vaynerchuk emphasize the value of having multiple touchpoints with your audience and the unique role this plays in fostering trust and credibility. Finally, we explore the boundless power of podcasting and books in creating that much-needed trust. We discuss the advantages of starting your podcast, the invaluable relationships it can help you forge, and why it's a potent tool for establishing yourself as an industry expert.
Check out how Michael and his team can help your firm at www.paperbackexpert.com and get your Credibility Score to see how credible you currently are at www.credibilitycalculator.com
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TikTok: @spotlight.media
Visit www.spotlightinsider.com for additional content to help your firm grow!
Ever thought about text message marketing for your law firm? This episode takes you into the heart of this powerful communication tool with our guest, Alex Levin, Co-Founder and CEO of Regal.io. Alex is an expert in B2C technology and he shares enlightening insights into how law firms can leverage text message marketing to foster meaningful customer relationships.
In this episode, we cover key strategies for gaining contact permissions and customizing messages with data. We also delve into the critical role of AI bots in maintaining customer engagement. We also discuss the don'ts like why cold-calling or cold-texting can backfire and the importance of respecting customer contact boundaries. With Alex's expertise, you'll discover how to successfully navigate the complexities of SMS marketing and build trust with your clients.
Learn more about how Regal can help by visiting www.regal.io
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Twitter: @spotlightlawyer
Instagram: @spotlightlawyer
TikTok: @spotlight.media
Visit www.spotlightinsider.com for additional content to help your firm grow!
Do you have political aspirations? Want to know what it takes to navigate the complexities of running for office? Join us as we pick the brain of Matt Krayton, founder and principal at Publitics and a seasoned political campaign manager. Matt breaks down the journey of a political campaign, from choosing the right office to run for, to understanding the jurisdictional requirements and the formalities of getting started.
We also explore the ins and outs of campaign budgets, giving you insight on how to source funds, find the right campaign manager, and make tough financial decisions. Learn how to strategically leverage your contact list for potential donors and gain insight into the varying costs of campaigns in different locations.
Matt also delves into the world of opposition research, giving us a behind-the-scenes look at the creation of the "oppo book" - a comprehensive record of a candidateâs past. From old tweets and Facebook posts to court fillings, Matt shares valuable advice on how to deal with potential liabilities that could affect your campaign. And wrapping up, we explore campaign timing and fund management, emphasizing the importance of early starts in competitive races. This episode promises a wealth of knowledge and fresh perspective on political campaigns. Join us for this engaging conversation.
Learn more about Matt and his work by connecting with him on LinkedIn and visiting his website at www.publitics.com
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Twitter: @spotlightlawyer
Instagram: @spotlightlawyer
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Visit www.spotlightinsider.com for additional content to help your firm grow!
Ever wondered how to select the perfect marketing partner for your business? This week we chat with fractional CMO Josh Ramsey, who brings his vast experience to the table as we navigate the complex world of marketing partnerships, with an emphasis on comprehending the value of your investment beyond just the price.
Our conversation takes a deep dive into working with ad agencies. Josh speaks of the importance of having a clear strategy and vision before you shake hands with an agency. In the same vein, we also look at the value of leads for your business. Josh even shares some priceless tips about the kind of questions businesses should be asking their vendors to set the right expectations.
We also throw light on the intricacies of hiring marketing managers. The conversation revolves around the critical need for both analytical and creative mindsets in your marketing strategy. We discuss the challenges that come with finding the right person for this role and circle back to the role of a fractional CMO in this regard. To wrap it up, we highlight the need for both a visionary and an executor in your team, which can be a game-changer in reducing the workload of the business owner. So, gear up for some strategizing, setting KPIs, and making swift decisions to seize opportunities.
Learn more about all the things he does by visiting www.jrcmo.com
Follow Spotlight Branding for more!
Facebook: www.facebook.com/spotlightbranding
Twitter: @spotlightlawyer
Instagram: @spotlightlawyer
TikTok: @spotlight.media
Visit www.spotlightinsider.com for additional content to help your firm grow!
Burnout is prevalent among business owners, especially in the legal industry. This week we're joined by lawyer coach (and former lawyer herself) Dina Cataldo to talk about what burnout looks like, how it starts, and how to overcome it.
Check out Dina's podcast and learn more about how she can help you at www.dinacataldo.com/busylawyer
Follow Spotlight Branding for more!
Facebook: www.facebook.com/spotlightbranding
Twitter: @spotlightlawyer
Instagram: @spotlightlawyer
TikTok: @spotlight.media
Visit www.spotlightinsider.com for additional content to help your firm grow!
Do you run your firm, or does it run you? This week we're joined by Dr. Steven Kirch from The Profit Minds to discuss various areas where business owners get taken over by their own firm such as hiring, delegating, and more.
Learn more about Dr. Kirch at www.profitminds.net and check out his Profit Minds Podcast wherever you listen to your favorite shows.
Follow Spotlight Branding for more!
Facebook: www.facebook.com/spotlightbranding
Twitter: @spotlightlawyer
Instagram: @spotlightlawyer
TikTok: @spotlight.media
Visit www.spotlightinsider.com for additional content to help your firm grow!
We know how time-consuming and stressful it can be to find the right talent for your firm. It's also hard work keeping them! This week, we're chatting with Molly McGrath from Hiring & Empowering on what the current job market looks like, how to properly sell your business to attract the right talent, and how you can keep your employees engaged and feeling fulfilled.
Learn more about Molly and Hiring & Empowering by visiting hiringandempowering.com
Follow Spotlight Branding for more!
Facebook: www.facebook.com/spotlightbranding
Twitter: @spotlightlawyer
Instagram: @spotlightlawyer
TikTok: @spotlight.media
Visit www.spotlightinsider.com for additional content to help your firm grow!
This week, we're providing you with a framework to help you be more productive! It's called "chunking," and it has been mastered by attorney (and owner of 5 other businesses) Julie Steinbacher. Join us as she breaks down the elements of chunking and how you can do it for yourself.
Learn more about Million Dollar Solutions' upcoming Dementia Focused Practice events at dementiafocusedpractice.com
If you'd like more resources on Chunking, email Dom Loffredo at dloffredo@themilliondollarlawyer.com
Follow Spotlight Branding for more!
Facebook: www.facebook.com/spotlightbranding
Twitter: @spotlightlawyer
Instagram: @spotlightlawyer
TikTok: @spotlight.media
Visit www.spotlightinsider.com for additional content to help your firm grow!
Many small firms send birthday or holiday cards, but are you maximizing this strategy's effectiveness? This week we're joined by Rick Elmore from Simply Noted to chat about the value of handwritten notes and how to stand out from other businesses who send their own cards.
Get a free sample of Simply Noted's work by visiting www.simplynoted.com
This week we're concluding our discussion with Enneagram coach Emily Wingfield and explaining how you can integrate Enneagram discussions into your firm's culture.
Learn more about Emily's coaching, grab her resources, and get in touch by visiting www.enneagramwithemily.com
This week (and next week), we're talking about the Enneagram! Why are we devoting two weeks to this? Because it can truly transform your relationship with your team and help you understand how they think and process things in their lives.
We're joined by Enneagram coach Emily Wingfield for this impactful discussion. Learn more about her coaching, grab her resources, and get in touch by visiting www.enneagramwithemily.com
It's no mystery as to why we've been talking about time management so much lately. Most firm owners have problems with it! This week, we're talking with business coach Nicole Greer about things you can do to control your time (instead of it controlling you), as well as how your leadership style can impact your firm's culture.
Learn more about Nicole and grab her free resources at buildavibrantculture.com
Attorney Brett Trembly built his successful law firm by mastering time management and delegation. Then he founded Get Staffed Up and mastered it again! Now, he's released a (BEST-SELLING) book titled 24 Months to Freedom where he shows you how it's done.
Get a special discount on Brett's book and learn more about Get Staffed Up at www.getstaffedup.com/centerstage
Many firms struggle to keep in touch with their clients, which results in unhappy clients complaining about bad customer service. This week we're welcoming back Kristen David to the show to talk about core values and how incorporating and systematizing them can help you create a better UX for your clients.
Learn more about Kristen and all the ways she helps firms like yours at www.uplevelingyourbusinesssystems.com
Most firms struggle with attracting their ideal client, instead referring out more business than they take on. Our guest this week, Adam Oullette, practiced law for 20 years and used his Ideal Client Attraction Formula to build a wildly successful real estate practice during the recession. He joins us this week to share his insight.
Check out Adam's formula and his other great courses at adamouellette.com/ideal
This week we're joined by Lori Pulvermacher, a practice advisor from Atticus, to talk all things marketing strategy. We cover the importance of authentic messaging, how to ask for referrals, and how much of your firm's budget should be devoted to marketing. This conversation is FULL of great insight you don't want to miss.
HAPPENING SOON! Join Lori and Atticus on June 27th for a free webinar on how to use LinkedIn to grow your firm. Register for free here:Â https://atticusadvantage.com/what-we-do/linkedin-for-lawyers-growth-opportunities-for-your-law-firm Learn more about Atticus and the work they do by visiting www.atticusadvantage.com
The legal industry is notoriously slow to adapt to new tech, but there are so many great things out there that will make your life easier! This week we have a wide-ranging conversation with Jared Correia of the Legal Toolkit podcast and Red Cave Legal. In short: Have more intellectual curiosity!
Learn more about Jared's work at www.redcavelegal.com
We've heard you - and we know that most of you aren't maximizing your CRM/case management software. This week we're joined by Melanie Leonard from Streamlined Legal to talk about how deep these programs go and how you should approach building them out to your unique preferences.
Social media is the present and future of marketing, but it can open up several ethical concerns with regards to conduct and how you present yourself. This week's guest, Emily Wiegert, joins us to explain what to really watch out for and what you shouldn't actually be worried about.
Learn more about Emily and her work at www.thebackpocketcmo.com
Your story is what truly connects you to your audience and builds that valuable trust more than any slogan or tagline ever could. This week in somewhat of a second part episode to a previous guest, Darryl Isaacs, we're joined by Chris Vander Kaay from Brain Trust Legal Group to talk about why your brand and story are such powerful tools and can help your firm's growth.
Check out Brain Trust Legal Group's upcoming Billion Dollar Law Firm Summit this August in Nashville, TN. Learn more at summit.braintrustlegalgroup.com
It's one of the biggest concerns at every firm, and we're telling you what you should be doing to make sure your email and client data is secure. The best part? The solutions aren't nearly as complicated as the inner workings of the tech itself! Juan Carlos Bosacoma from CIT Landing joins us to discuss.
Get a free Cyber Security Assessment and make sure your firm is doing all it can to be safe by visiting www.ciolanding.com/csa
What would a fractional C-level leader do for your firm? Our guest this week, Adi Vaxman, has employed many, many C-level fractional leaders at firms of all sizes all over the country, and she joins us to talk about why you might need one and all of the things they can accomplish for you.
Learn more about Adi and Sheba Consulting at www.shebaconsulting.com
There's a lot of "old school" marketing that's still just as effective today, and even more so when you utilize modern technology! This week's guest, Natalie Armstrong-Motin, has spent decades serving the legal industry and shares her insight into what you should be focusing on.
Connect with Natalie on LinkedIn and check out the ways she can help your firm by visiting www.howtomarketmymediationpractice.com
Referrals are the lifeblood of your firm. Do you have a strategy in place to receive them or are you hoping for the best? This week we're joined by expert referral coach Maile Collmer to talk about networking and strategic conversations around referrals.
Learn more at www.mailecollmer.com and get weekly referral tips at www.52referraltips.com
You have brain damage. But don't worryâwe all do. Attorney Scott Warrick joins us this week to talk about the ways we damage our brains and how we can actually heal them just like any other part of our body. You don't want to miss this blunt and eye-opening conversation!
Check out Scott's book, Healing the Human Brain, on Amazon and learn more at www.scottwarrick.com
Whether TikTok gets banned by the government or not, the lessons and insight in this week's episode will absolutely help you with your firm's social media strategy. We're joined by The Hammer, attorney Darryl Isaacs, who has built a strong and engaged following on TikTok. He shares his approach, what's worked for him, and why other firm owners should be doing the same thing.
You can text Darryl personally at (502) 817-1000 and check out Darryl's Billion-Dollar Coaching group and their annual meeting happening August 24-26 in Nashville. Get tickets here! https://www.braintrustlegalgroup.com/legal-marketing-and-management-summit-2023/
You're on social media, but the needle isn't moving? Why? Could it be your content, or are you reaching the wrong audience? This week we're joined by Rob Roseman, founder of WTFDivorce to talk about how he built his community in the legal space and what you can do to find success on social media.
Follow @WTFDivorce on Instagram and visit www.wtfdivorce.com to learn more and apply to be on their referral directory!
It's no secret that systematizing and documenting your processes will absolutely fuel your firm's growth. This week's guest, Attorney Davina Frederick, has mastered the art of systemization and used it to scale her business into a multi-million dollar firm. Now, as the founder of the Wealthy Woman Lawyer, she's helping female firm owners enjoy the same success, and she joins us to explain how to make it happen.
Check out Davina's organization and learn more at www.wealthywomanlawyer.com
Imposter Syndrome is very prominent in the legal industry. What is it? How can you overcome it? This week we're joined by Susan Harrow who works with professionals in the legal industry (and more) to gain control over themselves and squash Imposter Syndrome.
Learn more about Susan and grab her free resources at www.prsecrets.com
What do your firm's books look like? Are they a mess? Are you accurately reporting your firm's revenue and expenses? This week we're joined by Peggy Gruenke of CPN Legal who specializes in bookkeeping for law firms to talk about the most common accounting issues in law firms and some things you can do to get a better picture of your firm's financial health.
We couldn't be more excited about this week's episode. We're joined by Attorney Haley Moss to talk about autism, neurodiversity, and how firm owners should approach and work with those in the neurodiversity community.
Learn more about Haley and the work she does at www.haleymoss.com
Inclusivity is becoming a more important conversation in workplaces all over the country, but what does it really mean? This week we're joined by Dr. Debra Dupree to talk all things inclusivity, how to be more conscious of it, and the steps you can take to make your firm a psychologically safe place for your team.
Connect with Debra on LinkedIn and learn more about Debra's Agile Lawyer program at www.relationships-at-work.com
What's your marketing strategy? Do you have an ideal client profile, a funnel, and a unique value proposition? Maybe it's been a while since you looked at yours. Regardless, our guest this week, Warren Miles-Pickup, joins us to talk about the elements of a marketing strategy and how to make it work for your firm.
Check out Warren's new book, Motivated Marketing, available on Amazon.
This week, we're calling you out. Yes, YOU. For too long, many business owners have relied on their own expertise to make decisions even when that decision isn't something they have expertise in. This week's guest, Rusty Gaillerd, joins us to talk about how that mindset got in his way, how he overcame it, and what you can do to have the courage to make the best decisions for you and your business.
Check out Rusty's book, Breaking the Code, on Amazon and learn more about Rusty's leadership coaching at www.rustygaillard.com
You don't have to be the best at your job to win the most business. Providing great customer service can be a real differentiator when it comes to winning clients and growing your firm. Our guest this week, Matt Spiegel from Lawmatics, joins us to talk about what you can do to set the right expectations and provide a stellar client experience.
Learn more about Lawmatics and the ways they can help you by visiting www.lawmatics.com
A marketing plan is one of the most important tools for developing and executing your marketing strategy. Our guest this week, legal marketer and founder of Marketing for Justice, Dan Brian, joins us to talk about the ins and outs of building and analyzing your marketing plan.
Learn more about all the great things Marketing for Justice is doing by visiting www.marketingforjustice.com
There are so many layers to running a successful firm. This week's guest, attorney James Grant, explains everything it takes to run a business and what skills you need to possess to put yourself in the best position to live the life you want to live.
Learn more about James and his firm at www.8334thewin.com
Are you on the fence about seeing a therapist for your mental health? In this week's episode, John interviews therapist Sharon O'Connor about what actually happens in a session, what types of therapy are available, and how the simple power of talking can make a big difference.
Learn more about Sharon and her practice at www.integratedtherapiesnc.com, and you can reach Sharon directly at (704) 806-4606
Yep, it's another LinkedIn episode! (That probably means it's a really important topic right now that you should be paying attention to.)Â
This week we're joined by lawyer coach Alay Yajnik to talk about your LinkedIn strategy and what you can do to develop referrals from this booming social platform.Â
Learn more about Alay's LinkedIn group by visiting www.linkedinforlawyers.net and check out Alay's podcast, the Lawyer Business Advantage.
Merging with another firm isn't going to be easy. There will be a lot of stress and a lot of unforeseen bumps in the road. In the end, however, you'll emerge in a much better place. This week's guest, attorney Hailey Hawkins, recently merged firms (during Covid, no less), and shares her experience and advice with us on this week's Center Stage.
It's our 100th episode of Center Stage! To end year 2, we're joined by the Spotlight Branding Account Managers to talk about what they've seen that makes lawyers and other pros so successful, as well as their own tips and systems they've used to have success at their own jobs.
Thank you so much for listening and helping this show grow! We'll be back with more great discussions in 2023!
We're almost to episode 100! This week, we chat with business coach Scott Aaron about value-added content and how easy it is to build your firm through meaningful connections on LinkedIn.
Learn more about Scott and take advantage of the resources he has to offer by visiting www.scottaaron.net
This week we're diving into an area where many of you might have some experience - forensics! Oftentimes lawyers will need to enhance or authenticate evidence to help their client's case, so Edgar Fritz from Reliance Forensics joins us to talk about that process, the future, and all that goes into his work.
Learn more about Reliance Forensics by visiting their website at www.relianceforensics.com or giving them a call at (980) 335-0710
This week we're joined by BluBrry CEO Todd Cochrane to talk about how powerful of a marketing and business development tool podcasting can be. Todd is one of the biggest influencers in the podcasting world and he built his company based solely on his own podcasting success, so he knows what he's talking about!
Learn more about all the ways BluBrry can help you build your show by visiting www.blubrry.com
Corruption isn't just for governments and Fortune 500 companies, it can happen in small businesses, too. This week, we're joined by compliance expert Susana Sierra to discuss what corruption looks like in smaller firms and what can be done to combat it.
Learn more about Susana and her company at www.bh-compliance.com or reach out to Susana directly at susana.sierra@bh-compliance.com.
The legal industry is notoriously slow to adopt new technologies into their firm's systems and processes. This week, we're joined by Assembly Software CTO Jim Garrett to discuss what firms should already have adopted and what the future holds for the legal industry.
Learn more about Assembly Software and their solutions for law firms at www.assemblysoftware.com
As a small firm owner, you know you need to offer benefits to your employees to attract good talent and keep them around. But where do you start? How do you navigate all the options? This week we're joined by Alexandra Blanco and Nelson Manes from Vensure to explain what you can do and the various avenues you can take.
Connect with Alexandra and Nelson on LinkedIn, or reach out to them personally:
Nelson.Manes@vensure.com
Alexandra.Blanco@vensure.com
LinkedIn can be more than a social media platform. It can be a referral nurturing, expertise boosting business development tool that can help your firm's marketing strategy. This week, we chat with LinkedIn profile guru Angela Dunz about how to make your LinkedIn presence all that it can be.
Want to learn more about Angela and get her help? Connect with her on LinkedIn!
Lawyers' brains are wired in a unique way. They're masters at executing, being down in the weeds and navigating the complex legal world. However, when you're running your own firm, you need to have other strengths that many lawyers don't necessarily possess. Our guest this week, lawyer coach Gary Mitchell, joins us to talk about all the ways you can address those needs and set your firm up for the growth you've always wanted.
Learn more about Gary and his coaching services at www.ontraccoach.com
Do you work ON your firm, or just IN it? This week, we chat with business coach and entrepreneur Pete Mohr about what it takes to actually make the firm you built work for you and give you the life you always wanted. (And no, this isn't some self-help interview, there's actual advice and direction!).
Learn more about Pete by listening to his Simplifying Entrepreneurship podcast and taking his free assessment at www.simplifyingentrepreneurship.com
Use it or lose it! That's what International Man of Memory Chester Santos believes will happen to our memory skills if we don't keep them in shape! Join us this week as Chester talks about memory skills and walks us through an exercise in memory.
To learn more and to get free enrollment (a $200 value!) in Chester's memory course, visit www.memoryschool.net and use promo code CS
For many people, writing a book is a bucket list item. Retired attorney Mark Bello made it happen. He joins us this week to talk about his process and how you can make it happen for yourself.
Check out Mark's Zachary Blake legal thriller series and download a free mini novella at www.markmbello.com
We get it - relinquishing control can be hard to do. But it won't bankrupt your firm - it will position it for growth. Just ask this week's guest, Attorney John Cannon (which we did for you!). He joins us this week to talk about what he delegated and how he went about doing it.
Want to learn more about John and his firm? Visit jpcannonlawfirm.com or email John directly at john@jpcannonlawfirm.com
Having good systems and processes in place saves time, makes your firm run smoother, and open up a world of opportunity to grow and scale. Andrew Zihmer from Zihmer Law has taken his background as an engineer and helped his wife turn their law firm into a well-oiled machine. Andrew joins us to chat about how you can make it happen for your firm as well.
If you'd like to talk to Andrew and learn more, check him out on Instagram @Andrew_Zihmer and www.www.zihmerlaw.com
Your marketing brings the leads in, but your intake team can be the real key to your firm's success. This week, we chat with Adam Reiman from lawyer.com about the importance of a good intake team and what they need to be doing to ensure the firm's success.
Adam has also graciously offered to do a FREE secret shop or provide a complimentary coaching session for our listeners. You can call Adam directly at (602) 828-4415 to set that up or email him at areiman@corp.lawyer.com
What's your story? How do you avoid becoming a commodity? These are some of the biggest issues small firms face when it comes to their branding. This week, we're joined by Storify founder Seth Erickson to discuss what you can do to stand out from the crowd.
Get the first chapter of Seth's book, How to Track Humans, and learn more about Storify at www.storifyagency.com/centerstage
Stories create connections! This week on Center Stage, we're joined by brand expert, consultant, and founder of TB Media Group Tamika Bickham to talk about how to craft a purposeful story (even if you don't think you're that interesting) and how to create great video content to help tell that story.
Learn more about Tamika at www.tbmediagroup.com and connect with Tamika on Instagram @tamikabickhamtv
According to our 2022 Legal Marketing Trends Report, only 33% of law firms use video in their marketing strategy and early 2/3 of those who don't say they can't see the value in it. Our guest this week, Robert Weiss from MultiVision Digital, aims to help turn that around.
Learn more about MultiVision Digital by visiting their website: www.multivisiondigital.com
Are you creating consistent touchpoints with your current and past clients, or are you churning through them at a high rate? This week's guest, financial advisor Keith Taylor, joins us to talk about the importance of focusing on retention and how you can improve it in your firm.
Learn more about Keith and his firm at www.centerpointwealthstrategies.com
Email marketing is NOT DEAD! This week we talk with email expert Ken Countess about the power behind email (with data to back it up), the strategy for success, and the metrics to track.
Learn more about Ken and get his free email audit at www.kenisemail.com
We've been telling you for years that you can run the firm of your dreams, enjoy life, and be successful. Now, hear it straight from another lawyer's mouth as we chat with attorney Jen Lee about all the ways you can find your freedom and run a firm you truly love.
Learn more about Jen and the ways she can help you and your firm by visiting www.lawyersuccessnetwork.com
What does your marketing message say about your firm? This week, we chat with Kate DiLeo about how to craft a marketing message that focuses on your audience and your firm's purpose.
Check out Kate's new book, Muting the Megaphone, and see all the ways Kate can help your firm at www.katedileo.com
Sure you can have the best lead generation marketing in the world, but if you're not doing anything to nurture and educate your audience, they'll go elsewhere. Attorney Karalynn Cromeens has done an excellent job of incorporating the educational side of her firm into her marketing, and she joins us this week to talk about how she did it.Â
Learn more about Karalynn's firm and all the great things they have going on at www.thecromeenslawfirm.com
This week, we're talking about ways you can really show off your expertise and prove that you're the business people want to work with. Our guest, Nancy Giere, shows us how creating a course can be a great nurturing tool AND potentially part of your business model.
Learn more at www.nancygiere.com
You know customer service is important, but what are you really doing to stand out? This week we're joined by Marlene Cosain from Abby Connect to talk about the ways you can go above and beyond.
Learn more at www.abby.com
We've talked before about WHY you should do a podcast (Episode #33), but now we're talking about HOW. Mark Savant has built a mini-podcasting empire with a plethora of shows, and he's done it all by systematizing the process. Learn about how you can do it for your own show on this week's episode!
Want to learn more? Join Mark's podcasting mastermind by visiting www.marksavantmedia.com
Can law firms have a subscription model like Netflix? Attorney Mathew Kerbis believes it can be done, and he is setting out on a mission to prove it! Learn all about how you can make it possible in your firm.
To learn more, check out Mathew's podcast, Law Subscribed, wherever you consume podcasts!
CliftonStrengths can be a powerful tool for your firm when it comes to helping you understand your team and the strengths each of them have. This week, we talk to CliftonStrengths coach Golden Madume about this great tool and how you can implement it in your firm.
Want help implementing CliftonStrengths? Golden is happy to help. Check him out on Instagram @goldenmadume or send him an email at goldenmadume@gmail.com
How can you stand out from your competitors? We have the insight this week with our guest, coach and consultant, Joe Matz!Â
Learn more about Joe and his company, Apex-Able, at apex-able.com
You obviously want to run your firm the right way, but are you really taking every precaution to make sure you're staying compliant with all of the various rules and regulations you're expected to follow? In many cases with small firms, the answer is likely no. This week, we're joined by compliance expert Natalia Gindler Corsini from Prae Venire to talk about several blind spots you may not have considered.
If you'd like to learn more about implementing a compliance program at your firm, you can contact Natalia directly at natalia.gindler@praevenireus.comÂ
Many business owners may understand their P&Ls, balance sheets, and budgets, but they don't really talk about their money. Financial advisor Wendy Brookhouse is out to change that, and joins us this week to provide tips and insight on how you should be thinking about and approaching your money.
Take the first steps toward truly understanding your money at www.totalwealthscore.com
Having connections with reporters give a huge boost your authority and credibility. This week, we're joined by media relations expert Janet Falk to talk about the entire process of building those relationships from first getting a reporter's attention to being interviewed.Â
Grab your Media Profile template here: https://janetlfalk.com/falk-sample-attorney-executive-media-profile-worksheet-consult/
Get Janet's tips for maximizing an interview here: https://janetlfalk.com/falk-five-fast-tips-for-an-executive-to-maximize-a-media-interview/
In somewhat of a sister episode to #32 with Paula Black on publishing a book, we're joined this week by Paperback Expert's Michael DeLon to talk about how to get the most out of your book and all the ways it can enhance your marketing and business development.
Learn more about Paperback Expert at www.paperbackexpert.com
Many attorneys often jump from firm to firm, or even start their own, over the course of their career. This week's guest, Attorney Cherylyn Harley LeBon, has a big resume and the experience to share when it comes to knowing what to expect whenever you make your next career move.Â
Efficiency and productivity have wide-ranging effects on how your business runs - from your employees all the way to the clients you work with. This week's guest, Danielle Butler from The Records Company, joins us to talk about the implications and ways you can help your firm.Â
Learn more about The Records Company at http://www.therecordscompany.com/ or you can chat with Danielle directly at danielle.butler@therecordsco.com
There's a saying that the best cases go to the best marketers. When you're a solo/small firm, you often can't compete with the bigger marketing budgets of larger firms. However, as our guest Stormie Andrews explains, you can outsmart them by understanding your clients better than your competitors.
Learn more about Stormie's Buyer's Persona and more at www.outsmarttools.com
Booking a speaking engagement is one of the best ways to show off your expertise! This week, we're joined by coach and booking agent Anastasia Lipske to discuss strategy for getting more bookings and tips on how to be a better speaker.
Grab Anastasia's e-book and learn how to join her monthly Q&A at www.accessspeakers.biz/thankyou
It seems like those in the legal industry are most likely to run for office. With that in mind, we brought in someone who has the first-hand experience to talk about what needs to be done and what to expect when you decide to launch a political career.
What started out as a discussion on business goals turned into an even better discussion on why you should raise your rates RIGHT NOW. Moshe Amsel is a law firm coach and financial strategist, and we talk about how most, if not all firm owners aren't charging the rates they're truly worth. Listen to this great conversation and strongly consider raising your rates today.
You can learn more about Moshe and his firm growth tools at www.thelawfirmgrowthformula.com.
This week on Center Stage, marketing coach and consultant Danny Decker returns to the show to talk about Facebook's marketing capabilities and how you can get the most out of its advertising platform.
Plus, check out Danny's new book with How to Manage a Small Law Firm's RJon Robins at AutomaticMarketingMachine.com
In a high stress envrionment (such as legal), it's so easy to let our emotions get the best of us, which often makes a situation worse. This week's Center Stage guest, Paula Oleska, is a neuroscience expert focused on helping people take control of their emotions and learn how to address them faster in order to find happiness and calm sooner.
Learn more about Paula at www.naturalintelligencesystems.com, and you can reach out to Paula directly at paula@brainupgrade.biz
Reviews and testimonials are a HUGE part of your marketing and business success, especially now in this age of consumers' desire to work with the expert. Referrals are key, but we need additional proof that you're the person we want to work with. This week, we're joined by Shawn Hill from NiceJob to talk about the power of reviews, how to ask for more, and how to respond to negative ones.
Learn more about NiceJob at www.get.nicejob.com and check out Shawn's podcast, The NiceJob Podcast.
Being an effective leader calls for intentionality in every decision you make. This week, Marc returns to the show to chat with Crisp Video's Michael Mogill about a few different areas that leaders may overlook when it comes to the intentionality of their decisions.Â
Learn more about Crisp's new coaching program at crispcoach.com and get your tickets now for the 2022 Game Changer's Summit in Atlanta, GA!
The legal industry and small business owners in general are flooded with stress and mental health struggles. This week, we have an extended and powerful conversation with wellness coach Rachel Druckenmiller, who talks to us about stress and how to adapt and recognize it. She also gives us some tips moving forward for how to reduce stress and better cope with it.
Learn more about Rachel at unmutedlife.com and feel free to connect with her on LinkedIn!
Are your receptionists just answering the phones, or are they planting the seeds of a successful relationship? This week's guest, Chris Mullins AKA the Phone Sales Doctor, believes you can improve your conversion rates by how you interact with prospects over the phone. Whether it's your receptionist or a dedicated salesperson, Chris has some great insight.
Learn more about how Chris can help at www.intakeacademy.com or you can email her directly at phonesalesdoctor@gmail.com
Michael Gerber, author of The E-Myth series of books joins us this week to take a deep dive into the entrepreneurial mindset. Regardless of where you are in your business development, Michael's insight and inspiration is a great reminder of the incredible growth potential your firm possesses.Â
If you'd like to learn more about Michael's company and how they can help your firm, go to www.thenewdreamingroom.com
We've said it before and we'll say it again: Automations are one of the biggest key to driving your firm's growth! This week, we're joined by Attorney Devin Miller who has become REALLY passionate about automating all of the processes that humans just simply don't need to be performing. Check out his great insight, and if you need help setting up automations for your firm, check out www.diywhitelabel.com.
If you'd like to reach out to Devin directly, visit www.meetdevin.com
A lot of business owners have no clue what it means when they have their website hosted, and a lot of times, what they think they're getting isn't actually the truth. This week, we chat with Lance Dockins from Wordkeeper, a website hosting company, to talk about what you should be looking for in a website host and what those Google PageSpeed tests really mean.
Sure, everyone has opinions on the best way to grow a law practice, but this week's guest has actually done it. Attorney Jeremy Danilson from Iowa has doubled his firm over the last four years and, judging by how he talks about it, has done so by avoiding a lot of the big headaches that plague most business owners. Catch his insight on this week's episode!
Happy 2022! If your goal for the year was to grow your firm, this episode is a great place to start. Our guest this week, Steve Fretzin, is a lawyer coach who helps firms hone in their business development skills and teaches them the art of sales-free selling.
Check out Steve's "Be That Lawyer" podcast and learn more about his program at www.fretzin.com
EOS is a fantastic tool that can help businesses of any size align themselves to achieve their goals (it can also help you figure out what those goals are!). Our gest this week, Cesar Quintero, is an EOS implementor and even helped us get EOS up and running here at Spotlight Branding. He joins us to talk about what EOS and how you can get started.
To get Cesar's help with implementing EOS in your firm, visit theprofitrecipe.com
There's no such thing as too narrow of a niche when it comes to how you market your practice. Criminal defense attorneys, regardless of their niche, face unique challenges when it comes to marketing their firm. This week's guest, Attorney Barry Wax, practices criminal defense in Miami, Florida, and has developed a solid and consistent marketing ecosystem that has helped him find a ton of success. Learn about his story on this week's episode!
Most of the time, you're only focused on what services a specific vendor provides. This week, we're talking about things you can do to get the most ROI out of your vendor relationships. Join John Hinson and guest Nicole Bernard as they discuss the best ways to work with outside vendors.
No, we're not changing our stance about SEO! We are, however, committed to helping you grow your firm in the best ways, which is why we're joined by Google ads expert Brent Baltzer to discuss how to run a successful Google ads campaign and how it can fit into an overall content marketing strategy.
Learn more at www.baltzermarketing.com
As employees all over the country leave their jobs in search of better opportunities, you want to make sure you're doing everything you can to keep your most valuable team members on your payroll. This week, we're joined by Molly McGrath from Hiring & Empowering Solutions to discuss ways you can be a more effective leader at your firm to keep your team engaged and enthusiastic about their jobs.
Does your firm place an emphasis on educating your audience before all else? Attorney John Koenig has done this at his law firm and it has done wonders for their growth and reputation in their community. This week, John joins us to talk about his firm's workshop strategy and how putting information first has made all the difference in their firm's growth.
This episode is somewhat of a part 2 to episode #41 with Brett Trembly. Attorney Scott Weavile has employed virtual assistants at his firm, and joins us to talk about his experience and the benefits of having virtual assistants working for him.Â
How have we not covered branding on this show yet? It was long overdue, but our friends from BrandFace, Tonya Eberhart and Michael Carr, join us to discuss why a small business owner should focus on their personal brand before any other marketing and why having just a logo and a picture isn't enough.
Learn more at www.discussyourbrand.com
LinkedIn might be the most underrated social media platform out there. For business owners who deal with in B2B, have professional clients, or have a variety of referral sources in other industries, LinkedIn can be a great tool for relationship and authority building. This week's guest, Attorney Frank Ramos, literally wrote the book on how a lawyer can be successful on LinkedIn, and he joins us to share his expertise.
For smaller firms, having enough revenue to justify a full or part-time position in house can be difficult. Not only can virtual assistants bridge that gap, they can become valuable assets to your business by allowing you to delegate a lot of work that takes up precious billable hours. This week, Marc sits down with Attorney Brett Trembly, founder of Get Staffed Up, to talk about the ins and outs of hiring a virtual assistant for your firm.
Learn more at www.getstaffedup.com
When it comes to hiring, many business owners waste hours sifting through hundreds of resumes hoping to find the best fit. This week, Attorney Allison Williams from Law Firm Mentor joins us to discuss how you can improve your hiring process so that you can be sure you find the right fit for your business.
Check out Law Firm Mentor's upcoming Master Class here - lawfirmmentor.net/masterclass
Holding an event, whether virtually or in person is a great way to build relationships, generate leads, and elevate your expertise. Our guest this week, Dan Brian, is the founder of Marketing for Justice, which puts on monthly workshops to help legal markets grow their knowledge and improve their marketing skills. He provides a ton of great insight into how to run your events and mistakes to avoid along the way.
Learn more about Marketing for Justice and register for their next workshop at www.marketingforjustice.com/
Your firm's receptionist can be so much more than someone who greets visitors and answers phones. They can be an integral part of your marketing, a gatekeeper, and more! This week, Emily LaRusch from Back Office Betties joins us to discuss all of the ways to get the most out of your front desk staff!
Do you have a PR strategy for your firm? Sending out press releases for noteworthy accomplishments can be a great way to gain exposure for your firm and elevate your credibility as the best lawyer in your community. This week, we're joined by PR expert Mickie Kennedy who gives us some great insight into building a PR strategy, along with some mistakes to avoid.
Check out Mickie's PR Masterclass at www.ereleases.com/plan
Don't be a door lawyer! In other words, don't take every case that walks through the door. We've talked before about how attracting the right client and taking only the cases you want to take will lead to better success for you in the future. Martha and Levi Norton from Norton Pelt, PLC are great examples of this philosophy in practice and join us on this week's episode to share their perspective.
The goal for almost every business owner is to one day sell for top dollar and get the most out of their lifelong investment. Whether you're approaching retirement age, a serial entrepreneur or you're planning your eventual exit, our guest this week, Ashley Tison, is here to help. We also discuss Opportunity Zones and the potential benefits they can provide your business.
Learn more at www.ozpros.com/save50 and get 50% off your initial consultation!
Only about 25% of law firms have video as part of their marketing strategy, which means there's a HUGE opportunity at your fingertips to really enhance and expand your marketing. This week, Attorney Peter Tragos from the Attorney You Know podcast and YouTube channel joins us to discuss his decision to focus on video and how he's able to create so many great videos.
Check out Lawyer You Know on YouTube and subscribe to the podcast wherever you consume podcasts!
Have you considered starting a podcast? It's easier than you think! In this meta-episode of Center Stage, we're joined by Robert Ingalls from LawPods to talk about the whys and how-tos of creating a podcast for your law firm!
Learn more about LawPods at www.lawpods.com
Having your own book is a huge boost to your credibility and one of the best business development tools you can have. This week, Paula Black returns to talk about the whys and hows of writing and publishing your own book.
If you'd like help with this process, contact Paula at paula@paulablack.com for a free guide on the book publishing process, as well as to see how she can personally help you out!
The world of cryptocurrency is an exciting new prospect for humanity that opens the door for so many possibilities. One of those is that it can create a new set of legal issues that will require lawyers to step up. This week, we're joined by legal crypto expert, Attorney Yev Muchnik. She tells us all about what cryptocurrency is, outlines ways it can be incorporated as a new practice area, and covers a few potential ethical issues lawyers need to watch out for
If you have any questions for Yev (and we're sure you will), you can reach her at Yev@launch-legal.com
You may have marketing efforts in place for your firm, but is it a cohesive strategy? Do you have ongoing systems in place to ensure a regular stream of business? This week on Center Stage, our old friend Danny Decker joins us to talk about the mistakes he's seen lawyers make with their marketing, why email is so under-utilized, and the downsides of focusing too much on SEO.
Check out Danny's resources here: www.dannydeckermarketing.com
Do you know what your intake process is like? Do you know if it's easy to call your office? Dave Tester joins us this week to talk about how he uses the DISC assessment to tailor his communication with different salespeople, how you can use DISC to help understand your team, and how to overcome obstacles on the phone with different personalities.
Check out Dave's work at www.godavetester.com/freestuff and take the DISC assessment for yourself at www.ttisi.com
You have your tech, and you have a practice management system. Now it's time to get the most out of it. This week, Daniel Steinberg from Clio joins us to talk about the ways you can get the most out of your practice management system and other technologies and get a great ROI from your investment.
Contact Daniel at daniel.steinberg@clio.com and check out his webinar happening July 21st - https://bit.ly/3go0QE4
Lastly, listeners of Center Stage are eligible for a free trial with Clio. Just use this link - https://bit.ly/3zhfxBx
Covid forced a lot of businesses to go remote in 2020. Did you consider it? Are you still thinking about making the switch now? Shaun Buck from The Newsletter Pro recently made the majority of his business fully remote, and he joins us to talk about that decision and how you can potentially make it work.
Want to learn more about The Newsletter Pro and Shaun Buck? Request a copy of Shaun's new book "Stop Losing Customers" by texting STAGE to 208-269-9111
Lastly - If you have additional questions about whether or not to go remote, email me at john@spotlightbranding.com and I'll get an answer!
Explicit Content Warning Despite what you may think, niching down in your law practice does NOT limit your opportunities as an attorney to make more money and achieve that elevated expert status. This week's guest on Center Stage, Attorney Marc Wasserman (better known as one of the Pot Brothers at Law), is a great example of how hyper-focusing on a niche can open up a huge number of doors and opportunities for you as an attorney.
Check out the work Marc and his firm does at www.potbrothersatlaw.com
Having informative, educational content is the true foundation for any law firm marketing strategy. This week, we're joined by Laura Briggs from Lawyerist to discuss what kind of content lawyers should be creating, where they should be promoting it, and more!
Visit www.lawyerist.com to learn more and subscribe today!
Referrals are a huge part of a lawyer's business, but many struggle with generating a good amount to help them grow. Stacey Brown Randall learned about the power of referrals the hard way and has now built her life around helping business owners generate more referrals, and do so without even having to ask!
Learn more about Stacey and her program at www.growthbyreferrals.com and www.staceybrownrandall.com
Stress and other negative health complications have plagued the legal industry for years, and much of it stems of lawyers refusing to delegate many of their tasks. This week, we're joined by Garrick Pursley of De Novo Review to talk about the benefits of delegating the legal and non-legal work that takes up a ton of your time as you try to run your business.
Learn more about De Novo Review at www.denovoreview.com and you can email Garrick personally at garrick@denovoreview.com
Is your firm automated? If not, you could be losing a lot of precious time doing things that a simple automation can do in just a few seconds. This week's guest, attorney Justie Nicol, has built several automations for her firm and joins us to talk about the ways it has improved the way she works.
At some point in your law firm's life, you'll likely need to change names. Most attorneys do this when they add a partner. However, if your law firm isn't named after you and your partners, it allows you to create a consistent brand that can outlive any attorney on staff. This week's guest, attorney Antonio Jimenez, recently went through a rebranding of his firm and talks about the decision to NOT name his firm after himself.Â
This week, we're joined by Attorney Neil Tyra to discuss how you can be a more productive solo when it comes to the computer you use, the apps you employ, and the workflows you create. As an attorney who spent time working in the tech industry, he knows all the tricks to becoming as productive as possible.
Check out Neil's podcast, The Law Entrepreneur, as well. He has over 275 episodes all about the business of running a law firm. https://thelawentrepreneur.com/
You can't do the legal work you love doing if you can't close consultations. Your marketing can only take you so far, so when it comes down to you and a prospect at a consultation, it all depends on how well you can sell your services. Steve Cashdollar has built his business on helping professionals sell their services and become trusted advisors in a working relationship, and he joins us this week to talk about what you can do to improve how you sell.
TikTok has exploded as a social media platform over the last year, which means it's another opportunity for people and businesses to gain exposure. Does it fit within a law firm's marketing strategy? It's worked for some, including this week's guest, Brandon Pettijohn AKA @PortCityAttorney. He has already amassed nearly 400,000 followers and has over 7 million likes on his posts, and he joins us this week to discuss what it takes to find TikTok success.
For most attorneys, bar membership is required, so why not make the best of it? Being active in your bar association(s) can lead to a lot of great opportunities and even make your job easier. Attorney Dennis Kainen has spent many years actively working in bar associations and joins us to talk about what he's learned.
Learn more about Dennis and his firm at https://wkm-law.com/
Happy employees are more productive and help you reach your growth goals. That's why this week's episode is focusing on how to create a great work environment. Attorney Lewis Landerholm has mastered this and it has contributed to his firm's growth from a single office to multiple locations in Oregon and Washington. Check out what he has to say about his hiring and office management practices and see if there's something you can put into practice today!
Learn more about Lewis and his firm at https://www.landerholmlaw.com/
Attorney Chris Clark has built his law firm around being "data-driven." What does that mean, how does it impact your firm, and how does it potentially put BigLaw out of business? Chris explains it all in this week's episode!
Technology makes our lives easier! The same is true for your law firm. This week we're joined by attorney Lindsey Sharp as she talks about how the tech she's implemented in her firm has saved her time and money, and how she has passed those savings on to her clients.Â
Are you thinking about taking the leap and opening your own firm? Attorney Jeremy Baker was in your shoes at one point, and he decided to take the leap. Now, he's running a successful solo practice and joins us to talk about his experience and provide some insight on his journey.
Learn more about Jeremy at www.buildchicagolaw.com, as well as his other venture, Operation Palmtree, which aims to provide guidance to attorneys looking to go out on their own. Visit www.operationpalmtree.com to learn more.
This week, Marc Cerniglia and attorney Tania Bartolini sit down to discuss the importance of measuring your employees' performance. Does your team have KPIs that you track and hold them accountable for? Does your team truly understand the "why" to their job? Check out this great discussion for tips on getting the most out of your team!
When Covid shut down the legal world, the industry had to pivot, forcing it to finally embrace a more digital way of conducting business. Attorney Jason Canales has been at the forefront of this transition as a litigator and joins us to talk about what he's seen and where he believes the legal world is headed when it comes to virtual legal proceedings.
What considerations should US attorneys make when dealing with legal cases that involve international clients or issues? Our guest, Stephan Grynwajc, has focused his entire practice on international law and was gracious enough to join the show to talk about the mistakes he's seen, as well as his approach to blending issues that reach across borders.
Hitting $1 million in revenue is a huge milestone for every law firm. Unfortunately, there's not a guidebook on how to do it. This week's guest, David Hall, has helped turn Hall Benefits Law into a multimillion-dollar law firm, and he shares the things he learned along the way to help reach that goal.
What does the future of the legal world look like? Julie Steinbacher from Million Dollar Solution sits down with Marc to talk about technology, marketing, and running a law firm in an increasingly virtual world.Â
Do you want to build a million-dollar law firm? It all starts with having good systems and processes in place. Kristen David is a former attorney who has been where you are and now helps lawyers all over the country build successful law firms.
Learn more about how Kristen can help your law firm at www.thekristendavid.com
Networking is not a dying art. In fact, it's never been more important! Attorney Daniel Alvarez gets all of his business from his networking efforts, and he's shown it can work with just how successful his firm has been. Daniel joins us this week to talk networking strategy, the opportunities networking provides, and much more!
This week, Richard James, a business and marketing expert, joins us to talk about the biggest mistakes attorneys make. Learn more about Richard James and his program here - https://therichardjames.com/
This week, immigration attorney Nadine Heitz joins us to talk about the importance of staying in touch with your contacts via email and social media with great content. Nadine is the rare attorney with a marketing background, which makes her a great person to talk to about how important it is to consistently market your firm with content.
This week, Maddy Martin of Smith.ai joins us to discuss a lot of great free or inexpensive tech solutions for attorneys that can help you delegate your busy work to free you up to accomplish more billable hours! Additionally, if you're interested in working with Smith.ai, use the code SPOTLIGHT100 to get $100 off your first month!
This week, Paula Black is one of the world's leading business development coaches for lawyers, entrepreneurs, and service providers. She regularly shows her clients how to attract more clients and grow their businesses while still having the personal life they really want.
In this new podcast by Spotlight Branding, we'll be interviewing attorneys and other experts in the legal industry to help you solve marketing and business development challenges that come with running your own law firm.
Episodes will begin dropping in early 2021!