Dentist Profit Playbook - Dr Harry Singh: Recent Episodes
Dr Harry Singh
Dr Harry Singh’s story is a reflection of how many dentists are looking to introduce facial aesthetics into their dental business. He started offering facial aesthetics 20 years ago in his very successful dental business. However, he became disappointed and lost his passion for aesthetics as he didn't know how to market and sell these aesthetics services to his patients. He tried every marketing strategy and it wasn’t working. He struggled for many years and he eventually gave up. He didn’t renewal his aesthetic indemnity and went back to Dentistry.
Then one day, he decided to educate himself on marketing, sales and human psychology and his aesthetics business skyrocketed. In fact, it went so well, he decided to quit Dentistry and solely focus on facial aesthetics, which he has been doing for the last 10 years. He realised that the one thing that stopped him was the incorrect ‘marketing mix’ which was different from the one he was using to attract dental patients.
The ‘Dentist Profit Playbook’ is truly focused to help dentists to grow their facial aesthetics business. He is now on a mission to help empower over 10,000 dentists to grow their facial aesthetics business. This Podcast is an opportunity to interview and bring to light experts, key people of influence and other thought leaders in this field.
www.botulinumtoxinclub.co.uk
Welcome to The Dentist Profit Playbook. Today, we’re focusing on one of the most profitable, yet most neglected, business boosters in facial aesthetics: repeat bookings.
Welcome back to The Dentist Profit Playbook. Today we’re unpacking one of the most debated topics in aesthetics: should you offer discounts?
Welcome to The Dentist Profit Playbook. In this episode, we’re talking about one of the most underrated but powerful growth strategies in facial aesthetics: building a referral-driven practice.
Welcome back to The Dentist Profit Playbook. Today, we’re diving into something that doesn’t get talked about enough: how to identify and manage the red-flag patients that can drain your time, energy, and even damage your reputation.
Welcome to The Dentist Profit Playbook. In today’s episode, we’re going to explore one of the most overlooked, yet most powerful skills in facial aesthetics: the art of the consultation.
Welcome to The Dentist Profit Playbook. Today’s episode is for all those who feel frustrated with social media. You’re posting, showing before-and-afters, maybe even dancing on Reels—but you’re not seeing patients book. Why?
Welcome back to The Dentist Profit Playbook. Today we’re going to answer one of the most important financial questions you’ll ever face in your aesthetics business: “How many patients do I really need to earn £100k?”
Welcome to another episode of The Dentist Profit Playbook. Today we’re diving into the four foundational pillars that underpin every profitable facial aesthetics business. If your clinic isn’t producing the income or freedom you expected, one of these pillars is likely cracked—or missing entirely.
Welcome to The Dentist Profit Playbook, where we help you build a smarter, safer and more profitable facial aesthetics business. I’m your host, and today we’re diving into a crucial topic—why most aesthetic start-ups struggle or fail in their first 12 months.
Botulinum toxin (Botox) has become a cornerstone treatment in both cosmetic and therapeutic medicine. Whether used to smooth dynamic wrinkles or manage conditions like hyperhidrosis, Botox's popularity is well-earned due to its effectiveness and safety profile when administered correctly. However, an often-overlooked aspect of post-treatment care is the critical role of patient hydration.
This podcast explores the biological interplay between Botox and hydration status, highlights why maintaining hydration is essential after treatment, and offers clear, evidence-based recommendations for optimal patient outcomes.
Understanding the Impact of Botox on Fluid Regulation
Though Botox is delivered locally to specific muscles or glands, its effects can extend beyond the injection site. In particular, its influence on sweat gland function and potential systemic fluid balance disturbances deserve careful attention.
Myth Spotlight:
“It’s just Botox. If it’s not right, we can tweak it later.”
That’s the kind of sentence that gets thrown around more than derma planing blade offers on Groupon.
Reality Check:
Wrong. Very, very wrong. Here’s the inconvenient truth: Botulinum toxin doesn’t come with a rewind button. You can’t reverse it once it’s in. Fillers? Maybe. But even with hyaluronidase, you’re not reversing time—you’re firefighting complications. Not to ment
Here’s the nonsense KOLs and Insta-wellness quacks keep pushing:
Stick a needle in your arm, drip in some overpriced vitamins, and you’ll be reborn. Toxins gone. Skin flawless. Energy through the roof. Hangover? Poof. Immunity? Boosted. You’ll practically glow in the dark.
They call it “wellness.” I call it the Juicero of medicine—flashy, expensive, and completely pointless once you use your brain.
REALITY CHECK: IV VITAMIN THERAPY IS MOSTLY EXPENSIVE URINE AND EVEN MORE EXPENSIVE PLACEBO
Yeah? Best at what—posing with filler boxes and humble-bragging about “keynote speaker energy”? Let’s talk facts.
HERE’S THE NONSENSE KOLs KEEP PUSHING…
If you’ve been in aesthetics longer than 10 minutes, you’ve been fed this story:
“Follow the Key Opinion Leaders. Learn their techniques. Do what they do. They’re the gold standard.”
Spoiler: they’re the sales standard.
Most KOLs aren’t chosen because they’re the most clinically sound or safety-obsessed. They’re chosen because they’re marketable. Camera-friendly. Loyal to the brand. Good at parroting PowerPoints.
The reality? Some of the worst complications I’ve seen—dodgy tear troughs, overfilled cheeks, lips that looked like inflated beef curtains—came from clinics trained by “celebrity” KOLs. But hey, they had a certificate signed in gold ink and a selfie to match. Must be legit.
Alright, let’s rip the plaster off quick:
If your diary feels like it’s either rammed or completely dead, you're not unlucky.
You're just not running your business properly.
Most aesthetic clinics right now?
They’re living on HOPE MARKETING:
- Post a random "Look at this lip filler!" photo with zero context 🤳
- Spam a 10% off offer every time the diary goes quiet 🛒
- Pray that a few bored housewives stumble across it 🙏
- Wonder why the phone isn’t ringing 📵
HERE’S THE NONSENSE THE INDUSTRY LOVES TO PUSH…
You’ve heard it. You’ve probably said it. That beauty = symmetry. That your job as an injector is to “restore balance.” That faces should be corrected to match. That asymmetry is a flaw.
You know where this idea comes from? The same place as the thigh gap and the duck face: pop-culture pseudo-science and a bad reading of Da Vinci.
We’ve taken the Golden Ratio and turned it into the Golden Excuse to justify overfilling, overcorrecting, and overcharging.
Result? Zombie clones with one purpose: to please the grid on Facetune.
“Daily meds for hay fever are your only option.”
Rubbish. That’s what Big Pharma wants you to believe while they flog £10 antihistamines every spring. Meanwhile, the real disruptor is sitting in your toxin fridge.
REALITY CHECK:
Here’s the pitch: slap some BoNT-A up the patient’s nose and boom—no more tissues, no more sneezing, no more OTC cocktails that barely touch the sides. But don’t get ahead of yourself. This isn’t a plug-and-play cash cow… unless you understand what’s going on under the hood.
Because Botox doesn’t just paralyse facial muscles—it blocks acetylcholine. And guess what drives the overproduction of nasal secretions and all the hay fever hell? You guessed it: acetylcholine. It’s the nerve signal behind the allergic war zone in your sinuses. Block that, and the symptoms go silent.
It doesn’t “cure” hay fever. It suppresses the body’s overreaction.
Patient Consult: Calm Down, Karen. You Don’t Need More Filler.
Use This Line When Clients Want 'Just a Bit More':
“We’re not here to gild the lily, we’re here to respect it. Your cheekbones don’t need one more ml—they need me to tell you when to stop.”
What It Does:
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Smacks them (gently) with honesty.
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Makes you sound like the expert they should be listening to.
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Reframes less as luxury. It’s minimalism with a syringe.
Let me just light this dumpster fire of a belief real quick.
If you’re still doing that dramatic plunger pullback ritual like it’s going to part the Red Sea and save your patient's arterial flow—you’re not practicing safely. You’re performing aesthetic theatre. And the audience? Probably a Complications WhatsApp thread, where injectors go to emotionally process after they’ve turned someone’s lip into beef jerky.
Let’s stop pretending aspiration is the golden ticket to complication-free injecting. It’s not. The data proves it. Clinical outcomes prove it. And let’s be honest—you probably already know it, deep down, but it’s more comforting to believe the lie than confront the fact that your needle might be the problem.
Right. So here’s the myth:
Ageing is this slow, linear process—little by little, wrinkle by wrinkle, bit of sag, bit of stiffness… nothing a serum or tweakment can’t fix, right?
WRONG.
Here’s the truth, courtesy of a brutal little study out of Stanford that didn’t ask patients how “young they feel,” but looked at actual blood, spit, snot, skin, stool (yes, really), and dissected over 135,000 biological features across 10 datasets in 108 humans tracked for years.
Marketing isn't about fancy ads, complex funnels, or chasing trends—it's about clarity. If you can answer these three questions, your marketing will always be effective:
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Who is my avatar? (Who am I trying to attract?)
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What is their problem? (What pain point do they have?)
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What is my promise? (How do I solve their problem better than anyone else?)
Buying decisions are not as logical as we think. In reality, the heart chooses, and the mind justifies.
This simple truth explains why your patients book treatments, why they hesitate, and how you can position your services more effectively. Master this concept, and you'll never struggle with patient conversions again.
Your success isn't just about what you know—it's about who you surround yourself with. The people in your network shape your mindset, your opportunities, and ultimately, your results in business and life.
We've all heard the phrase: "You are the average of the five people you spend the most time with." But beyond clichés, research shows that your network directly impacts your level of success. Let's break down why—and how you can use this to your advantage.
Starting a business today is a paradox. On one hand, it's never been easier to get started. On the other, it's never been harder to stand out.
This applies to facial aesthetics, business in general, and almost every industry right now. Let's break down why—and, more importantly, what you can do about it.
Starting a new business can feel overwhelming. Endless to-do lists, branding decisions, website setup, and social media strategies can paralyze even the most ambitious entrepreneurs. But in reality, you only need two things to start:
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A clear vision
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The next step
Social media marketing is evolving, and so should your strategy. The old rule of posting 3 educational posts for every 1 promotional post is outdated. With increased competition, shorter attention spans, and more skeptical consumers, the new standard is **8 value-driven posts before 1 promotional post.
The rise of AI is transforming industries, automating jobs, and reshaping the economy. But what does this mean for your aesthetics clinic? If AI reduces your patients' disposable income, will it affect their spending on facial aesthetics? More importantly, how can you prepare to ensure your business not only survives but thrives?
The U.S. presidential election might seem like an unlikely source of marketing wisdom for your aesthetics clinic, but history tells a different story.
Regardless of politics, the winning candidate is often the one who masters the dominant media of their time. The same principle applies to your marketing strategy—whoever adapts first and does it well gains a massive advantage.
Let's break down the lessons from past elections and see how they apply to growing your clinic's brand and patient base.
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Introduction
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How aesthetics is evolving rapidly.
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Top Emerging Trends
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Exosome therapy, skin boosters, regenerative aesthetics.
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AI & Technology in Aesthetics
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Virtual consultations, AI-powered treatment planning.
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Patient Preferences Are Changing
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Less invasive treatments, natural-looking results.
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Future Business Models
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Membership-based aesthetics & subscription plans.
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Final Takeaway
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Adapt now to stay ahead in the industry.
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Introduction
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Why boundaries are crucial in aesthetics.
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Recognizing Red Flags in Patients
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Unrealistic expectations, price haggling, obsessive behaviours.
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How to Say No with Confidence
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Phrasing & psychology behind declining treatment.
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Setting Professional Boundaries
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Avoiding unnecessary emotional investment.
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When to Fire a Patient
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Recognizing when a patient isn’t worth the stress.
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Final Takeaway
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Your peace of mind is worth more than one difficult patient.
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Introduction
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Why most people search for Botox & fillers online first.
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SEO Basics for Aesthetic Clinics
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Optimizing your website for Google.
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How to Rank Higher in Local Searches
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Google My Business, patient reviews, and backlinks.
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Blogging & Content Marketing
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Creating educational content that drives traffic.
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Ads vs. Organic SEO: Which Works Best?
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Paid search strategies & common pitfalls.
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Final Takeaway
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SEO takes time, but it’s worth the investment.
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Introduction
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Why managing complications is crucial for credibility.
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Common Aesthetic Complications
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Bruising, asymmetry, allergic reactions.
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How to Handle an Unhappy Patient
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Steps to de-escalate and find solutions.
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When to Offer a Refund or Corrective Treatment
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Legal and ethical considerations.
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Damage Control: Protecting Your Reputation
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Managing negative reviews professionally.
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Final Takeaway
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Complications are inevitable, but your response defines your business.
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Introduction
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Why retaining clients is more profitable than finding new ones.
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The Power of Follow-Ups
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How and when to check in after treatments.
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VIP Loyalty Programs
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Creating an incentive structure for repeat bookings.
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Enhancing the Patient Experience
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Personal touches that make a difference.
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Handling Common Retention Challenges
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What to do when clients don’t return.
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Final Takeaway
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Retention = Relationship-building.
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Introduction
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Why social media is non-negotiable.
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Best Platforms for Aesthetic Clinics
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Instagram, TikTok, Facebook – which one works best?
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Content Strategy That Converts
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Before & afters, educational posts, patient testimonials.
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How to Build Trust Online
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Showing authenticity and expertise.
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Handling negative comments professionally.
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Social Media Ads vs. Organic Growth
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How to start paid campaigns without overspending.
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Final Takeaway
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Small, consistent efforts lead to big results.
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Introduction
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Why pricing is crucial for business success.
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Understanding Treatment Costs
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Product costs, time investment, expertise level.
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Psychology of Pricing
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Perceived value & premium pricing strategies.
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Discounts & loyalty programs – should you use them?
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Competitive Pricing vs. Value-Based Pricing
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Why underpricing can hurt your brand.
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How to justify premium pricing.
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Common Pricing Mistakes
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Not accounting for hidden costs.
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Attracting bargain-seekers instead of loyal clients.
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Final Takeaway
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Implementing a sustainable pricing strategy.
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Introduction
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Why not every patient is your ideal patient.
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Defining Your Niche
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Anti-aging, lip enhancements, post-surgery corrections?
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Understanding demographics & patient psychology.
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Branding to Attract the Right Clients
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Messaging that speaks to your niche.
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Creating a personal brand around your expertise.
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Effective Marketing Strategies
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Local advertising vs. social media targeting.
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Referral programs & patient testimonials.
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How to Retain Niche Patients
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VIP loyalty programs & exclusive services.
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Final Takeaway
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Niche down to stand out and succeed.
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Key Steps in Setting Up a Clinic
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Business registration & legal requirements.
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Choosing a location vs. renting a space in an existing clinic.
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Essential equipment and treatment stock.
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Investment & Funding
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Startup costs and financial planning.
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Funding options and return on investment timeline.
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Creating a Patient-Friendly Experience
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Branding & aesthetics of your clinic.
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Importance of seamless patient booking systems.
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Mistakes to Avoid When Setting Up
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Overspending on unnecessary technology.
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Not having a clear patient acquisition strategy.
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Final Takeaway
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Actionable checklist to get started.
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Who should listen? (Doctors, dentists, nurses considering aesthetics.)
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Why Facial Aesthetics is Booming
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Rising demand for non-surgical treatments.
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Increased patient awareness and affordability.
Today we’re talking about upselling and cross-selling—powerful strategies to maximise patient value while enhancing their experience.
Today we’re exploring how technology can streamline your aesthetics practice and elevate the patient experience.
We’re discussing the power of social proof. Testimonials, reviews, and case studies can transform your marketing efforts and build trust with potential patients.
We’re discussing how to build a personal brand in the competitive field of facial aesthetics. A strong personal brand can differentiate you from others and establish trust with your patients before they even walk into your clinic.
Today, we’re diving into the critical topic of patient retention. It’s not just about attracting new patients—it’s about keeping the ones you have and turning them into loyal advocates for your clinic.
Today we’re diving into the Grow30 Challenge—a practical framework to build personal and professional momentum in just 30 days.
In today’s episode, we’re breaking down the 5 stages of awareness—a framework that will help you tailor your marketing to meet potential patients where they are in their journey.
Today we’re diving into the power of OKRs—Objectives and Key Results. Used by companies like Google and Amazon, this simple framework can help you set clear goals and track your progress toward achieving them.
Today, we’re tackling one of the biggest challenges for clinic owners and entrepreneurs: staying focused in a world full of distractions. By the end of this episode, you’ll have practical strategies to reclaim your focus and make every moment count.
In today’s episode, we’re diving into a cornerstone of success for any entrepreneur or professional in facial aesthetics—productivity. Specifically, we’re going to talk about why systems outperform resolutions and how you can implement habits that create unstoppable momentum in your clinic and personal life.
The Godfather of aesthetics talks about his career.
Books - https://www.amazon.co.uk/s?k=patrick+treacy&ref=nb_sb_noss
FMC is one of the world’s major dental communications companies and connects the dental community and industry through a myriad of powerful channels encompassing online, print, webinars, events, social media, conferences and awards. FMC’s channels are seen, read and attended bythousands of dental professionalsevery day and utilised by virtually every company targeting the dental market.
Our win at the PPA Awards forMedia Brand of the Year 2022cemented our position as the innovative brand leading new channel development in dental media. We work in partnership with our advertisers to deliver cutting edge media plans that connect them with their ideal audience.
Piroska
I am the medical director of my wellbeing and aesthetics clinic-‘Clinic Sese’.
Sese is the Latin for self. Yourself, himself, herself, ourselves. Whichever self you are you deserve the best self-care.
My focus is on treating patients holistically, improving their sense of wellbeing and self-confidence with good aesthetic treatments.
At Clinic Sese it is all about how the treatments make you feel.
A former midwife I retrained in 2015 and opened my clinic in 2020. I have a post graduate diploma in,and have a specialise in weight management and women’s’ health. My services include menopause clinics and I have my own medical weight loss program-‘Sese Slim’.
I am a prescriber, practitioner,educator and mentor. I am also trainer in Harley Street in London.
I am a key opinion leader for Re-Life Company the aesthetic arm of Menarini Pharmaceuticals, a speaker for aesthetic events and conferences and a published author and media commentator.
OFFER for any dentist listening to Harry’s Podcast
20% off….quote dental20 as the promotional code when booking online. Link is: -
https://bit.ly/dentalretreatbyashparmar
W: www.veneersmasterclass.com & www.theacademybyash.co.uk
M: +447971291180
Instagram: @ashparmardentist
E: abparmar@aol.com
Linzy talks about how she got involved in facial aesthetics.
Always looking to push boundaries, Linzy graduated as a Dental Therapist from Barts and the Royal London Dental Hospital in 2017 and went on to launch her career in London’s West End on Harley Street where she spends most of her time. Linzy has achieved the Level 7 Diploma in Facial Aesthetics and is (as far as we know) the first Dental Therapist to have done so. She has since launched her own aesthetics business @elbeaesthetics and now trains other delegates with BTC and enjoys imparting knowledge, inspiring others, and watching them succeed (especially as dental hygienists and therapists!). As well as representing her colleagues on various boards and committees, Linzy spends a lot of time working hard to further her role and skills attending many post-graduate programmes in all thing’s dentistry and aesthetics.
Insta: @linzydht @elbeaesthetics
Chris has been in full-time employment for 49 years. He has operated his own businesses for 32 years and has been a trainer, consultant, coach and mentor to the UK dental profession for 23 years.
Chris combines long experience and deep expertise with the originality and independence needed to resolve the thorniest problems.
Naturally direct, assertive and determined, he can reach conclusions quickly, as well as possessing the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. As a speaker, he is dynamic, energetic and charismatic.
Chris spent the first 17 years of his working life in the corporate sector and followed this with 30+ years of business ownership. The different dynamics of both worlds have given him the valuable gift of knowing how to operate – and communicate – in both.
In 1987 Chris was active in the establishment of the Institute for Financial Planning, an organisation representing the first fee-based Financial Planners in the UK; Chris specialised in working with small businesses.
In 1993 Chris decided to make the transition to business coaching and became one of the first UK students at Coach University, from where he graduated as a certified coach. Recognising the opportunity in the dental profession, 1997 saw the creation of The Dental Business School (DBS) and the development of a 12-month business coaching programme for dental practice owners and their teams, delivered to over 1000 UK dental practices in the following 10 years.
The first decade of the 21st Century saw Chris in a variety of roles including Non-Executive Directorships as well as continuing his training, consultancy and coaching work for dental corporates, PCTs, dental retailers and, of course, independent practices.
Chris has co-authored Profitable Dental Practice (with Prof. Phil Newsome) and The E-Myth Dentist (with Michael Gerber) and is a prolific contributor to dental journals as well as author of his own e-books and blog since 2004.
In 2014 Chris experienced a “brief but enjoyable” summer of celebrity after appearing as one of the first castaways on the TV survival show “The Island with Bear Grylls”, abandoned with 12 others on a Pacific desert island and left to fend for themselves for a month.
His own day to day work as Coach Barrow with The Extreme Business programmes is still focused on strategic coaching with the owners of dental practices and micro-corporates.
http://www.coachbarrow.com/
A trailblazer in the world of Invisalign, Dr Sandeep Kumar is one of Europe’s leading Invisalign Diamond Apex Providers. Sandeep is the owner of many successful dental brands, including the MiSmile Network, the UK’s largest Invisalign provider. His business have created more than 30,000 beautiful new Invisalign smiles, and he now coaches other dentists to build their practices with Invisalign at his 100% recommended education experience, Mastering your Invisalign Business.
drsandeepkumar.co.uk
masteringinvisalign.co.uk
join.mismile.co.uk
Anna is a dedicated and passionate multi award-winning dental hygienist & therapist. She founded her brand ‘London Hygienist’ with the mission to change the way oral healthcare is delivered to patients. Since qualifying, Anna has attracted an ever-growing and loyal customer base from the public, press and celebrities alike. This – along with her superior and unrivalled dental service in the heart of London - means Anna is regarded as one of the most popular and sought-after hygienists in London and a rising star within the industry. Anna is a key opinion leader and ambassador for several large dental brands/organisations, and she regularly lectures and writes for both industry and consumer press.
@londonhygienist
www.londonhygienist.com
Dr Tilly Houston
People can contact me on my insta at dr_tilly
Graduated from Bristol in 2020 during covid. Did my foundation training on the Winchester scheme at a mixed practice in Sunningdale and then went on to work in mixed and private practice in SW London and Berkshire. Currently really enjoying general restorative and starting to dabble in some cosmetic dentistry too.
Dr Yewande Oduwole
Yewande Oduwole has been qualified for two years, currently works as an associate at 2 Green Dental in London. She is a mentor to aspiring dentists through her youtube channel and instagram page, whilst also educating the public on oral health through social media. She has been on the Cover of Young Dentist magazine and was part of Dentistrys Top 50 in 2022.
https://www.instagram.com/dr.yewandedental/?hl=en
https://www.youtube.com/channel/UCNmJ8HshoVH6kjtgeGUZOoA
Vicky Eldridge is an award-winning journalist, editor and founder of Vicky Eldridge Copywriting. She has specialised in the aesthetics industry for 20 years and set up the first UK magazine dedicated to this sector – Aesthetic Medicine – in 2004. In 2015, she won a Safety in Beauty Diamond Award for her contribution to supporting standards within the industry and the MyFaceMyBody Award for Journalist of the Year. She has also edited and contributed to five supplements for The Times on behalf of Raconteur. Having been freelance since 2020, she has worked on a variety of projects for a broad spectrum of clients within the aesthetics industry. In 2023 she co-founded the Menopause in Aesthetics Conference (MiA) with Charlotte Body and Aesthetic Associates.
Follow her on Instagram @vickyeldridgecopywriting or visit vickyeldridge.co.uk
Ron Myers BSc(hons)
Business Coach and Mentor
Ron helps aesthetic clinics and suppliers to clarify their strategy, maximise profits and maintain sanity in their businesses! With a proven background in identifying and capitalising on aesthetic trends, and with a love of the natural world, Ron is keen to champion and incorporate sustainability issues in the Aesthetic arena.
www.linkedin.com/in/ronmyersbsc/
https://www.facebook.com/groups/299090618701603
Justin Leigh is the Founder of Focus4Growth, a Sales & Leadership Training Company specialising in the dental market.
He’s the bestselling Author of INSPIRE, CONSULT, SELL (Master the consultative communication skills of the best dental teams to deliver a world class patient experience).
Justin has trained thousands of business professionals in amazing companies like 3M, Align Technology, the MiSmile Network, My Dentist, Biohorizons and many more.
He’s the British Dental Industry Association's preferred Sales Trainer and is invited to speak for many business organisations including the BDA, the BACD, FMC Dentistry Events, Institute of Professional Sales, The Institute of Directors and many more.
Justin is the Business Coach on the Dental Practice Accelerator Programme working alongside Sandeep Kumar and Sameer Patel. Together they’re mentoring & coaching one fortunate practice team to become a ‘Million Pound Practice’.
Justin works with some of the fastest growing businesses in the world.
Justin is the co-host of the Dentistry on Purpose podcast with Mark Topley where they talk with market-leaders in dentistry about Leadership, Purpose, Professional Development and Business Growth.
His Mission is to share world class business best practice with his dental clients, so they become market leaders who make a positive impact in the world.
Socials:
All socials here: https://linktr.ee/JustinLeigh
Facebook page: https://www.facebook.com/justin.leigh.coach
LinkedIn name: https://www.linkedin.com/in/justin-leigh-coach/
Instagram handle: @dentalgrowthcoach
Website:
www.focus4growth.co.uk
Practice Growth Academy Page:
https://focus4growth.co.uk/practice-growth-academy/
Inspire, Consult, Sell on Amazon:
https://www.amazon.co.uk/Inspire-Consult-Sell-consultative-communication/dp/1912713454/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
Eddie Hooker is Managing Director and Founder of Hamilton Fraser, the UK’s leading cosmetic insurance partner since 1996. Hamilton Fraser was the first ever commercial insurance provider to offer medical malpractice insurance specific to the cosmetic sector. Eddie’s vision for the company has always centred on improving working standards within the cosmetic sector by providing relevant and innovative solutions to the management of risk, claims and complaint management. Regularly providing education, support and advice at various trade events throughout the UK and sitting on several industry specific forums and bodies, Eddie continues to raise professionalism and standards for the good of the consumer.
Shaz Memon is an award-winning dental marketing expert. Founder of Digimax Dental, the world’s highest rated dental marketing agency, Shaz has worked in the industry for more than two decades. Designer, marketer and business leader, he worked across a wide variety of sectors, gaining experience with leading names, including the BBC, before finding his preferred niche in dentistry marketing. Voted as Top 14th Most Influential in UK Dentistry Top 50 2020 and 2021. He has published two business volumes – Instagram for Dentists and Instagram for Business. Shaz is also founder of the charity Wells on Wheels and training company Clinics.
digimaxderma.com
digimax.dental
clinics.co.uk
shaz.co.uk
Instagram: @shaz.memon
What operational systems do you need for maximising your marketing in facial aesthetics.
Does our mood affect our facial expressions or do our facial expressions affect our mood?
How to use the trust and credibility with your existing patients to upsell facial aesthetics.
Why strategy comes before tactics and what are the 5 core strategic pillars for your facial aesthetics business.
How you can grow your facial aesthetics business by making changes to your personal rituals and habits.
There are numerous KPIs you can measure; however, personally, I have found that using just 5 that will give you an accurate scoreboard for your business. The 5 KPIs that I record on a monthly basis are: 1. Number of enquiries per month 2. % enquiries converted to visits 3. % visits converted to treatments 4. % treated patients that are retained 5. % treated patients that refer to others.
Dr Harry Singh has written 4 books and in this episode, he explains the process he went through to get them published.
These are unquestionably difficult times. But this will be over and when it is over are you ready for the New Normal? Dr Harry Singh is on hand to offer his advice and expertise on how you can be prepared for when your facial aesthetics clinic reopens. Over the past weeks, many medical professionals around the country have asked me what the virus might mean for their facial aesthetics business in 2020 and beyond. The podcast will include: 5 strategic pillars you must address before the crisis is over How to prepare NOW so you are ready for the opportunities that will present themselves.
Dr Harry Singh talks about the various external marketing strategies you can use to grow your facial aesthetics business.
In this episode: The 4 pillars of personal and professional development * Self-development vs "shelf-development The psychology of money: how our money beliefs determine our income What if a genie gave you £86,400 each&every day? Are you spending time to save money, or spending money to save time