Digital Marketing Tips Podcast: Recent Episodes

Jon Tromans

Get the very latest SEO & Social Media Tips podcast every Friday. 10 tips every week!

I'll help you create a better website and more 'social' media. Watch out for bonus interviews with industry experts.

I'm Jon, a former broadcaster turned SEO & Social Media trainer who's based in the UK and you can find me on Twitter @JonTromans.

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Welcome to Episode 55 of the SEO & Social Media Tips podcast. This week we're taking about ecommerce product descriptions and ways to improve them.

We'll look at 5 tips that will help you to create more attractive and converting product descriptions.

  1. Writing for your customer in their voice
  2. Using power or sell words
  3. Learn how to describe the benefits of your products features
  4. Include a video to brighten things up
  5. Using testimonials & reviews

During the podcast I mention a couple of public training events that I'm holding in June & July and you can find out more at http://www.jtid.co.uk/events

If you've enjoyed this podcast you can subscribe on iTunes, Stitcher or TuneIn and if you've got a moment I'd love a quick review.

iTunes - https://itunes.apple.com/gb/podcast/seo-social-media-tips-podcast/id1024068335 Stitcher - http://www.stitcher.com/podcast/seo-social-media-tips-for-business?refid=stpr TuneIn - http://tunein.com/radio/SEO--Social-Media-Tips-For-Business-p771617/

Ask questions or catch up with me on Twitter or my website.

Twitter - https://twitter.com/JonTromans Website: http://jtid.co.uk

Thanks for listening.

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Welcome to episode 54 of the SEO & Social Media Tips Podcast. This week we look at scheduling social media posts.

The topic of scheduling social media can really get people fired up with some thinking of it as a thing you should NEVER do and others scheduling just about anything. As with all things, successful scheduling sits somewhere in the middle.

Today's podcast looks at what and what not to schedule and we discover a few tools that can help save you time on your social media.

During the podcast I mention the following apps to help you schedule your social media. If you get chance take a look at Hootsuite, Buffer and Tweetdeck.

https://hootsuite.com https://buffer.com/ https://tweetdeck.twitter.com/

If you've enjoyed this podcast you can subscribe on iTunes, Stitcher or TuneIn and if you've got a moment I'd love a quick review.

iTunes - https://itunes.apple.com/gb/podcast/seo-social-media-tips-podcast/id1024068335 Stitcher - http://www.stitcher.com/podcast/seo-social-media-tips-for-business?refid=stpr TuneIn - http://tunein.com/radio/SEO--Social-Media-Tips-For-Business-p771617/

Ask questions or catch up with me on Twitter or my website.

Twitter - https://twitter.com/JonTromans Website: http://jtid.co.uk

Thanks for listening.

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Welcome to episode 53 that looks at finding inspiration and ideas for your business blog.

Coming up with new ideas can be a tricky business, especially if you're writing for the company blog so this week's podcast looks a a few ways to generate new post ideas and never face bloggers block.

During the podcast I mention a free PDF download of 50 Blog Post Ideas For Business and you can get hold of them by using the link below. Don't worry, I won't bombard you with emails… just one a week with an SEO or Social Media tip.

http://www.jtid.co.uk/download-a-free-seo-social-media-tips-pack/

One of the tips mentions Trello which can be used as a blogging content calendar and you can find this amazing app at the link below.

https://trello.com

If you've enjoyed this podcast you can subscribe on iTunes, Stitcher or TuneIn and if you've got a moment I'd love a quick review.

iTunes - https://itunes.apple.com/gb/podcast/seo-social-media-tips-podcast/id1024068335 Stitcher - http://www.stitcher.com/podcast/seo-social-media-tips-for-business?refid=stpr TuneIn - http://tunein.com/radio/SEO--Social-Media-Tips-For-Business-p771617/

Ask questions or catch up with me on Twitter or my website.

Twitter - https://twitter.com/JonTromans Website: http://jtid.co.uk

Thanks for listening.

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Welcome to episode 52 of the SEO & Social Media Tips Podcast. This week we chat to Corey Northcutt from inbound marketing experts Northcutt.com.

Corey has written for the likes of Moz, Search Engine Journal & HubSpot and has put together an amazing list of Google ranking factors marking them as myths, probably's and definitely's. A great read for anyone interested in SEO.

You can find the article here: https://northcutt.com/wr/google-ranking-factors/

We'll hear Corey's thoughts on modern SEO, link building and discover a few techniques to help the search visibility of Ecommerce stores.

During the podcast Corey mentions the Blind Five Year Old blog: http://www.blindfiveyearold.com/

You can find Corey at: https://northcutt.com https://twitter.com/corey_northcutt

If you've enjoyed this podcast you can subscribe on iTunes, Stitcher or TuneIn and if you've got a moment I'd love a quick review.

iTunes - https://itunes.apple.com/gb/podcast/seo-social-media-tips-podcast/id1024068335 Stitcher - http://www.stitcher.com/podcast/seo-social-media-tips-for-business?refid=stpr TuneIn - http://tunein.com/radio/SEO--Social-Media-Tips-For-Business-p771617/

Ask questions or catch up with me on Twitter or my website.

Twitter: https://twitter.com/JonTromans Facebook: https://facebook.com/JonTromans Website: http://jtid.co.uk

Thanks for listening.

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Episode 51 of the SEO & Social Media Tips Podcast looks at the Title Tag and why it's important.

I'm a big believer that the Title Tag is the second most important thing on a website with the main content being the first. It's something the people see, read and react to by clicking and you can find title tags within the search results and all over Social Media.

In this podcast I talk about writing a great Title Tag that will attract clicks and some of the mistakes that I've seen over the years.

During the podcast I mention the Yoast and SEO Ultimate plugin for the Wordpress content management system which are both excellent at giving you a bit more control on the text with the title.

https://yoast.com/wordpress/plugins/seo/ https://wordpress.org/plugins/seo-ultimate/

Here's some further reading about the Title Tag:

WEBINAR: Increase clicks to your website. Discover the secrets of the title tag http://www.jtid.co.uk/seo/live-webinar-increase-clicks-to-your-website-discover-the-secrets-of-the-title-tag/

The Title Tag explained at Moz https://moz.com/learn/seo/title-tag

If you've enjoyed this podcast you can subscribe on iTunes, Stitcher or TuneIn and if you've got a moment I'd love a quick review.

iTunes - https://itunes.apple.com/gb/podcast/seo-social-media-tips-podcast/id1024068335 Stitcher - http://www.stitcher.com/podcast/seo-social-media-tips-for-business?refid=stpr TuneIn - http://tunein.com/radio/SEO--Social-Media-Tips-For-Business-p771617/

Ask questions or catch up with me on Twitter or my website.

Twitter - https://twitter.com/JonTromans Website: http://jtid.co.uk

Thanks for listening.

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This week's episode looks at a number of tools that will make managing social media a little bit easier.

Looking after lots of different social media platforms can be a time consuming job and we all need a little bit of help to keep us on the ball and well organised.

The tools below are ones I use on a daily basis to manage the social media for myself and my clients and my job would be a lot harder without them.

Here's the list:

Hootsuite https://hootsuite.com https://twitter.com/Hootsuite

Todosit https://todoist.com https://twitter.com/Todoist

Feedly https://feedly.com https://twitter.com/Feedly

Pocket https://getpocket.com https://twitter.com/pocket

Hashtagify http://hashtagify.me/ https://twitter.com/hashtagify

Microsoft OneNote http://www.onenote.com/ https://twitter.com/msonenote

If you've enjoyed this podcast you can subscribe on iTunes, Stitcher or TuneIn and if you've got a moment I'd love a quick review.

iTunes - https://itunes.apple.com/gb/podcast/seo-social-media-tips-podcast/id1024068335 Stitcher - http://www.stitcher.com/podcast/seo-social-media-tips-for-business?refid=stpr TuneIn - http://tunein.com/radio/SEO--Social-Media-Tips-For-Business-p771617/

Ask questions or catch up with me on Twitter or my website.

Twitter - https://twitter.com/JonTromans Website: http://jtid.co.uk

Thanks for listening.

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I'm changing things around a little on the podcast and it's going to be exciting!

This podcast is almost 12 months old and has been downloaded many thousands of times and I want to say a big thank you to everyone who has listened.

The format is changing so instead of dealing with 10 tips on different subjects I'm going to spend more time on one topic.

Looking forward to the future I'm hoping to include more interviews and special features. Keep listening.

Making your ecommerce website mobile friendly

This week's podcast offers lots of tips and advice on making your ecommerce website very mobile friendly.

It looks at the following topics:

  1. Responsive design
  2. Menus font sizes and spacing
  3. Category and product filters
  4. Shopping carts & forms
  5. Making products pages work on mobile
  6. Making sure embedded content is mobile friendly
  7. Having Space to breathe
  8. Testing everything
  9. Checking your site using Google Mobile Tester

I mention Google's Mobile Tester which can be found here: https://www.google.co.uk/webmasters/tools/mobile-friendly/

At the beginning of the podcast I refer to a number of headlines found on the excellent Internet Retailing website. http://internetretailing.net/

If you've enjoyed this podcast you can subscribe on iTunes, Stitcher or TuneIn and if you've got a moment I'd love a quick review.

iTunes - https://itunes.apple.com/gb/podcast/seo-social-media-tips-podcast/id1024068335 Stitcher - http://www.stitcher.com/podcast/seo-social-media-tips-for-business?refid=stpr TuneIn - http://tunein.com/radio/SEO--Social-Media-Tips-For-Business-p771617/

Ask questions or catch up with me on Twitter or my website.

Twitter - https://twitter.com/JonTromans Website: http://jtid.co.uk

Thanks for listening.

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Check out 10 more SEO & Social Media Tips for business and if you enjoy this podcast you can subscribe on iTunes or Stitcher.

All the feeds links at http://www.jtid.co.uk

Here's this weeks tips.

  1. Engage with influencers on social media. Build relationships & offer genuine value to these online leaders

  2. Don't forget to visit google.com/business & go through all the hoops to claim your business listing

  3. Create some follower personas for your social media. Make sure you're writing posts for your followers & not yourself

  4. Use Todoist to manage your social media. Never forget to reschedule, engage or post. Plan what you do for better results

  5. Don't forget your mailing list. Send our regular mail shots. Mention your latest blog posts & invite people to join you on social media

  6. Never think you have to post on your blog every day. Once a week is OK…. Just be consistent & grow from there

  7. Don't ignore your tags. Title, Description & H1/2/3 tags are still important in their own way. Fill them with snappy descriptive text

  8. BLOG IDEA: Create a simple pictorial walkthrough of one of your products or services

  9. Improve your navigation. Create a simple, easy to read & use menu for your website. Make it mobile friendly

  10. Customer service is slowly becoming more digital. Make sure you monitor social media platforms & don't miss questions

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Check out 10 more SEO & Social Media Tips for business and if you enjoy this podcast you can subscribe on iTunes or Stitcher.

All the feeds links at http://www.jtid.co.uk

Here's this weeks tips.

  1. Instagram starts rolling out multiple account logins. Run business & personal accounts at the same time

  2. Make your Social Media personal. Mention people, congratulate them, engage with them & build relationships

  3. Offer discounts to local groups to increase awareness & you'll probably get a backlink from their website to boot

  4. The fonts you chose can impact how long people spend on your site. Loose Arial & Verdana and go for smooth readable styles

  5. Don't worry too much about keywords. Think topics. Use customers words to describe your products & services

  6. Create a persona & attitude for your brand. Stay consistent with your style on blogs, website & Social Media

  7. The ONLY way to really make Social Media work for your business is to be proactive. Get out there, follow others & talk to them

  8. Schedule a few blog posts & take a break. Giving yourself some time off can help freshen up your ideas

  9. Use simple call's to action on Social Media. Don't be afraid to ask for a click or a tap

  10. When you've finished a blog post schedule it to go out on Social Media for the next couple of days…. Never promote just the once