See The Solution Podcast: Recent Episodes
Marcus Schaller
This podcast has one purpose—to help marketers like yourself become better problem solvers.
It’s about sharing real stories of how other marketers have overcome some of their toughest challenges. And how you can use those insights to turn your own obstacles into opportunities for growth.
In today’s episode, Jono Andrews shares his perspective on how to cut through the noise and attract your ideal customers. Listen to the podcast here. Connect with Jono on LinkedIn at https://www.linkedin.com/in/jono-andrews/.
In today’s episode, Martin Borowski shares his perspective on how to cut through the noise and attract your ideal customers. Listen to the podcast here. Connect with Martin on LinkedIn at https://www.linkedin.com/in/martinborowski/.
In today’s episode, Shawn L. Bagley Jr. shares his perspective on how to cut through the noise and attract your ideal customers. Listen to the podcast here. Connect with Shawn on LinkedIn at https://www.linkedin.com/in/shawn-l-bagley-jr-9616b861/.
In today’s episode, Dana Herra shares her perspective on how to cut through the noise and attract your ideal customers. Listen to the podcast here. Connect with Dana on LinkedIn at https://www.linkedin.com/in/danaherra/.
In today’s episode, Joe Staples shares his perspective on how to cut through the noise and attract your ideal customers. Listen to the podcast here. Connect with Joe on LinkedIn at https://www.linkedin.com/in/joestaples21/.
In today’s episode, Christine Smith shares her perspective on how to cut through the noise and attract your ideal customers. Listen to the podcast here. Connect with Christine on LinkedIn at https://www.linkedin.com/in/christinesmith34/.
In today’s episode, Mike Pilarz shares his perspective on how to cut through the noise and attract your ideal customers. Listen to the podcast here. Connect with Mike on LinkedIn at https://www.linkedin.com/in/mikepilarz/.
In today’s episode, Aneta Ardelian Kuzma shares her perspective on how to cut through the noise and attract your ideal customers. Listen to the podcast here. Connect with Aneta at: https://linktr.ee/anetakuzma https://akuzmagroup.com/attractyouridealcustomers https://www.linkedin.com/in/anetaardeliankuzma
In today’s episode, Ben Guttmann shares his perspective on how to cut through the noise and attract your ideal customers. Listen to the podcast here. Connect with Ben on LinkedIn at https://www.linkedin.com/in/benguttmann/. Download the start of Simply Put for free at https://www.benguttmann.com/simply-put-book/download.
In today’s episode, Dr. Krystal L. Culler shares her perspective on how to cut through the noise and attract your ideal customers. Listen to the podcast here. Connect with Krystal on LinkedIn at https://www.linkedin.com/in/drkrystalculler/. Check out Virtual Brain Health Center at https://virtualbrainhealthcenter.com/.
In today’s episode, Andy Baker shares his perspective on how to cut through the noise and attract your ideal customers. CreativeFuse is a digital branding team focused on building your reputation and engaging those who matter most. Listen to the podcast here. Connect with Andy on LinkedIn at https://www.linkedin.com/in/graphicthread/. Check out CreativeFuse at https://creativefuse.org/.
In today’s episode, Michael Leopold shares his perspective on how to cut through the noise and attract your ideal customers. Michael offers career consulting services ranging from career exploration and resume optimization to candidate positioning, job search, referrals to recruiters, and salary/offer negotiation. Listen to the podcast here. Connect with Michael on LinkedIn at https://www.linkedin.com/in/michaelleopold/.Continue reading "Fine-Tune Your Niche: Michael Leopold, Founder at Leopold Talent Consulting"
Today’s episode is going to be a bit different than usual. Lora Cover has gotten most of her clients organically through word of mouth, and is in the process of trying to figure out her ideal customer type as she scales her business. Should they double down on the same types of organizations they’ve beenContinue reading "Expanding Your Niche: Lora Cover, CEO at coLeague"
In today’s episode, Jackie Burtch shares her perspective on how to cut through the noise and attract your ideal customers. Jackie helps entrepreneurs and small businesses build the brand of their dreams through strategic and intentional design. Listen to the podcast here. Connect with Jackie on LinkedIn at https://www.linkedin.com/in/jackieburtch/. Check out Burtch Designs at https://burtchdesigns.com/.Continue reading "Create a Consistent Brand Experience: Jackie Burtch, Founder at Burtch Designs"
In today’s episode, Chris Bondarenko shares his perspective on how to cut through the noise and attract your ideal customers. MentorcliQ is a mentoring software solution that helps organizations launch, support, and grow high-impact employee mentoring programs. Listen to the podcast here. Connect with Chris on LinkedIn at https://www.linkedin.com/in/chrisbondarenko/. Check out MentorcliQ at https://www.mentorcliq.com/. ScheduleContinue reading "Warm Up Your Outbound: Chris Bondarenko, CRO at MentorcliQ"
In today’s episode, Tracy Shroyer shares her perspective on how to cut through the noise and attract your ideal customers. Tracy helps mid-level professionals strengthen their professional brand and enhance their interpersonal skills. Listen to the podcast here. Connect with Tracy on LinkedIn at https://www.linkedin.com/in/tracyshroyerphd/. Check out Tracy’s website and podcast at https://www.tracyshroyerphd.com/. Schedule aContinue reading "Start Small and Do it Your Way: Tracy Shroyer, PhD"
In today’s episode, Logan Mallory shares his perspective on how to cut through the noise and attract your ideal customers. Motivosity helps people be happier at work, providing a best-in-class employee recognition software platform used by companies like DuPont, Instructure, Hitachi Chemical, Western Governors University, Cotopaxi, and others to improve employee engagement and build companyContinue reading "What Are Your “Yeti Slippers”? Logan Mallory, VP Marketing at Motivosity"
In today’s episode, Colin Coggins and Garrett Brown share their perspectives on how to cut through the noise and attract your ideal customers. Listen to the podcast here. Colin and Garrett are adjunct professors of entrepreneurship at USC’s Marshall School of Business, and the authors of The Unsold Mindset: Redefining What It Means to Sell.Continue reading "Transformational Sales and Marketing: Colin Coggins & Garrett Brown"
In today’s episode, Chad Ressler shares his perspective on how to cut through the noise and attract your ideal customers. Double Take Video is a production company that offers customized video solutions for a unique brand experience. Listen to the podcast here. Connect with Chad on LinkedIn at https://www.linkedin.com/in/chad-ressler-9182571b8/. Check out Double Take Video atContinue reading "Starting Out With Video Content: Chad Ressler, Co-Founder at Double Take Video"
In today’s episode, Faith Boone shares her perspective on how to cut through the noise and attract your ideal customers. Boone Logic is a full-service content development and strategic marketing consultancy dedicated to boosting the voice of developing businesses. Listen to the podcast here. Connect with Faith on LinkedIn at https://www.linkedin.com/in/faithboone/. Check out Boone LogicContinue reading "Create “Snackable” Content: Faith Boone, Founder at Boone Logic"
In today’s episode, Ella Glasgow shares her perspective on how to cut through the noise and attract your ideal customers. Ella and her team specialize in creating stress-free virtual events, handling everything including event design, management, production, facilitation, and registration. Listen to the podcast here. Connect with Ella on LinkedIn at https://www.linkedin.com/in/ellaglasgow/. Check out BeyondContinue reading "Lean Into Your Uniqueness: Ella Glasgow, CEO at Beyond Virtual Events"
In today’s episode, Corinne Murray shares her perspective on how to cut through the noise and attract your ideal customers. Agate strives to help companies discover opportunities to continuously improve and grow by tapping into their most lucrative assets: people. Listen to the podcast here. Connect with Corinne on LinkedIn at https://www.linkedin.com/in/corinnejmurray/. Check out AgateContinue reading "Paint a Picture of the Problem: Corinne Murray, Founder at Agate"
In today’s episode, Rachel Durci shares her perspective on how to cut through the noise and attract your ideal customers. Rachel’s mission is to empower couples to feel comfortable having meaningful money conversations with each other, and to empower individuals to feel confident in their financial decisions. Listen to the podcast here. Connect with RachelContinue reading "Playing the Social Media Long Game: Rachel Durci, Founder at Effortless Budgeting"
In today’s episode, Mark Donatelli shares his perspective on how to cut through the noise and attract your ideal customers. Cimply is a consulting company focused on delivering strategic solutions while helping fill operational gaps whenever necessary. Listen to the podcast here. Connect with Mark on LinkedIn at https://www.linkedin.com/in/markdonatelli/. Check out Cimply at https://cimplylimited.com/. ScheduleContinue reading "Targeting Your Content Style: Mark Donatelli, Managing Partner at Cimply"
In today’s episode, Suzi Lantz shares her perspective on how to cut through the noise and attract your ideal customers. Suzi helps organizations, teams, and individuals discover and optimize their unique identity and potential through leadership coaching and development. Listen to the podcast here. Connect with Suzi on LinkedIn at https://www.linkedin.com/in/suzi-lantz/. Check out Personal PeakContinue reading "Filtering for the Right Fit: Suzi Lantz, Founder at Personal Peak Consulting"
In today’s episode, Christie Calahan shares her perspective on how to cut through the noise and attract your ideal customers. ELB Learning is a one-stop shop for creating and delivering better learning experiences. Their products include tools for building learning games, virtual reality training, eLearning courses, and video-based practice, as well as an LXP andContinue reading "People Buy Feelings: Christie Calahan, Senior Director, Marketing at ELB Learning"
In today’s episode, Brad Schechter shares his perspective on how to cut through the noise and attract your ideal customers. Fuel Cycle delivers mission-critical intelligence and insights for decision makers who own product, brand, and market experiences. Listen to the podcast here. Connect with Brad on LinkedIn at https://www.linkedin.com/in/bwschechter/. Check out Fuel Cycle at https://fuelcycle.com/.Continue reading "Dare to Be Different: Brad Schechter, VP Marketing at Fuel Cycle"
In today’s episode, Sindy Warren shares her perspective on how to cut through the noise and attract your ideal customers. Sindy works with individuals to activate their goals, helping them close the gap between where they are now and where they’re looking to be. Listen to the podcast here. Connect with Sindy on LinkedIn atContinue reading "Trust Your Voice: Sindy Warren, Founder at Blue Tree Coaching"
There are a lot of founders, CEOs, and marketers out there who’ve been thinking about starting their own podcast, but struggle to figure out the right first step and are overwhelmed by the idea of building it from scratch. The biggest hurdle many of you might be facing is—will it even be worth it? CanContinue reading "How Podcasting Can Help You Grow Your Company"
In today’s episode, Kari Hanson shares her perspective on how to cut through the noise and attract your ideal customers. Spiro is an AI-powered CRM designed specifically for manufacturers and distributors. The Spiro platform highlights the customers that need attention or present growth opportunities, and proactively recommends specific actions to be taken. Listen to theContinue reading "AI vs Human Content: Kari Hanson, VP Marketing at Spiro.ai"
Effective content marketing doesn’t have to be complex. I recently spoke with Stewart Hillhouse about Demand Curve’s straightforward approach to building their content engine. According to Stewart, here are the three systems every content strategy needs to have: Production Distribution Retention Think of them as systems, not “nice to haves” or activities. All three of … Continue reading "3 Systems Every Content Strategy Must Have"
Today I connected with Dale Dupree, founder and CEO of The Sales Rebellion. We talked about how to humanize selling and create a great experience for your prospects. Connect with Dale on LinkedIn or at thesalesrebellion.com. To receive updates on future episodes, subscribe today at marcusschaller.com/podcast.
Today I connected with Sheena Badani, senior director of Marketing at Gong, and John Rougeux, VP Marketing Strategy at BombBomb. We talked about category design, and the challenges and lessons that they’ve learned as both Gong and BombBomb have pivoted to new market strategies. To receive updates on future episodes, subscribe today at marcusschaller.com/podcast.
Today I reconnected with Nick Bennett, director of Field Marketing at Logz.io, and Mark Evans, B2B & SaaS fractional CMO. We talked about the tradeoffs between marketing automation and more personalized one-to-one engagement, from both a personal branding and company branding point of view. Connect with Mark on LinkedIn at https://www.linkedin.com/in/markev. Connect with Nick at … Continue reading "Ep 35 — Automation vs Personalization"
Today I connected with Devin Reed, content strategy manager at Gong. We talked about his unique perspective operating originally as a salesperson—and then later as a marketer—in a hyper-growth and hugely successful startup. Connect with Devin on LinkedIn at https://www.linkedin.com/in/devinreed. Check out Gong’s Reveal podcast at https://www.gong.io/podcasts. To receive updates on future episodes, subscribe today … Continue reading "Ep 34 — The Marketing/Sales Mindset"
Today I reconnected with Liston Witherill, sales consultant and founder of Serve Don’t Sell. We talked about the final results of his recent ClientCon virtual “30 speakers in 30 days” event, including the impact on his audience size and engagement, and what he would—and wouldn’t—do again. Connect with Liston on LinkedIn at https://www.linkedin.com/in/listonwitherill. To receive … Continue reading "Ep 33 — Launching a Virtual Event: What Worked, and What Didn’t"
Today I connected with Eric Olsen, VP of Marketing at Art of Problem Solving. We talked about how he and his team were able to leverage their existing email list and other resources to create a podcast that delivered immediate revenue, traffic, and engagement with customers. Connect with Eric at artofproblemsolving.com or on LinkedIn at … Continue reading "Ep 32 — Solving an Urgent Customer Problem With Content"
Today I connected with Blake Johnston, CEO at OutboundView. We talked about: Why many inside sales teams are set up for failure, and what to do about it. The importance of starting with a strong content and inbound strategy. Making better decisions about where to focus your marketing resources for the highest possible ROI. Connect … Continue reading "Ep 31 — Building a Strong Inbound Marketing Foundation"
Today I connected with Cassidy Shield, VP of Marketing—and reconnected with Katherine Martin, demand generation manager at Narrative Science. We picked up where Katherine and I left off in our September interview, doing a deeper dive into data storytelling and how it can help make it much easier to use data to solve challenging marketing … Continue reading "Ep 30 — Solving Problems With Data Storytelling Part 2"
Today I connected with Logan Lyles, VP of customer experience at Sweet Fish Media. We talked about: The creative possibilities of using podcasts to connect and engage with B2B audiences. The combination of reach AND relationships. Dispelling some of the common concerns that revenue leaders have that are stopping them from moving forward with their … Continue reading "Ep 29 — Launching a B2B Podcast"
Today I connected with Gregor Noltes, growth lead at Aimforthemoon. We talked about: How he approaches finding inspiration, problem solving, and creativity. Selling your ideas internally. Ways to prioritize your ideas and make them more actionable. Connect with Gregor on LinkedIn at https://www.linkedin.com/in/gregornoltes. To receive updates on future episodes, subscribe today at marcusschaller.com/podcast.
Today I connected with Mark Evans, B2B and SaaS fractional CMO. We talked about: The importance of listening to your customers. Focusing your time, money, and energy on the right tactics for your unique situation. Telling a clear and compelling marketing story. Connect with Mark on LinkedIn at https://www.linkedin.com/in/markev. Visit his website at https://www.marketingspark.co. To … Continue reading "Ep 27 — Your Marketing Story"
Today I connected with Jay Desai, head of growth at Trend. We talked about how he leverages outside help to build his content system and marketing processes, as well as the advantages of visual thinking and communication. Connect with Jay on LinkedIn at https://www.linkedin.com/in/jayanishdesai. Or email him: jaysaldesai15 at gmail.com. To receive updates on future … Continue reading "Ep 26 — Scaling Your Marketing Productivity"
Today I connected with Ethan Beute, chief evangelist at BombBomb. We talked about why customer experience—how you make people feel—matters more than ever, and how to rehumanize business by rehumanizing business communication. Connect with Ethan at https://www.linkedin.com/in/ethanbeute, or by email: ethan at bombbomb.com. And check out Rehumanize Your Business: How Personal Videos Accelerate Sales and … Continue reading "Ep 25 — Rehumanizing Business"
Today I connected with Tyler Burch, director of digital marketing at BoardActive. We talked about: BoardActive’s iterative approach to finding the right product-market fit. How they were able to discover underserved markets, and use content to engage with initial users. Why MQLs are a trap, and what they focus on instead. And a lot more… … Continue reading "Ep 24 — Finding Product-Market Fit"
Today I connected with Liston Witherill, founder of Serve Don’t Sell. We talked about: ClientCon, his virtual event that’s currently bringing 30 speakers together over 6 weeks. What he learned from launching the event, including the structural and marketing considerations of how the event was planned and executed, and how that impacted the number of … Continue reading "Ep 23 — Launching a Virtual Event"
Today I connected with McLean Robbins, VP of Enterprise Marketing at MBO Partners. We talked about: The challenges of telling a compelling brand story when you have a complex product and multiple customer types. The evolution of their brand, business model, and marketing strategy. The importance of humanizing your marketing story, and the kind of … Continue reading "Ep 22 — Clear Marketing for a Complex Market"
Today I connected with Jack Fussell, fractional CMO and brand strategist. We talked about: Applying brand clarity to our own careers and roles. His own creative approach, and the importance of a clear process. Using empathy to solve marketing problems and innovate with a focus on the customer. And a lot more… Connect with Jack … Continue reading "Ep 21 — Innovation, Empathy, and Brand Clarity"
Today I connected with Stephen Shapiro, Hall of Fame speaker and author of Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems. We talked about: The internal friction that marketers face when trying to innovate, experiment, and try new ideas. The disconnect between what people say they think about innovation and creativity, … Continue reading "Ep 20 — Overcoming the Obstacles to Innovation"
Today I connected with Nir Bashan, speaker, consultant, and author of The Creator Mindset. We talked about: Some of the myths of creativity. Joining the heart and mind—the creative and the analytical—and why it’s so important for succeeding in today’s constantly changing world. How we all have blind spots that we can learn to overcome. … Continue reading "Ep 19 — The Creative Heart and Mind"
Today I connected with Ashish Tiwari, manager, Global Business Development at CocoonIT Services. We talked about: How he works with C-level company decision makers to understand their specific challenges, implement ERP and CRM solutions to help them make better use of their information, and provide long-term training and support. Why it’s important to understand what … Continue reading "Ep 18 — Bridging the Information Gap"
Today I connected with Nick Bennett, director of Field Marketing at Logz.io. We talked about: How field marketing has evolved, and how it helps drive sales pipeline and revenue. Why he sees his role as being the CMO of his territory and a strategic advisor to the sales team. How building relationships, speaking the same … Continue reading "Ep 17 — Following Best Practices vs Creating Your Own Playbook"
Today I connected with Haylee Taylor, account executive at ClozeLoop. We talked about: How she used personalized videos to stand out as an SDR, engage with prospects, and quickly start new conversations. Why it’s important to shift your mindset from “I’m going to create some videos” to “I’m going to start some conversations and book … Continue reading "Ep 16 — Creative Video Outreach"
Today I connected with Katherine Martin, marketing manager at Narrative Science. We talked about: How data combined with human context and creativity can help us solve hard marketing problems. How their recent 2-day virtual event helped them attract 5 times the audience over just the last 6 months than they generated in all of 2019. … Continue reading "Ep 15 — Solving Problems with Data Storytelling"
Today I connected with Nora Hartman, digital marketing manager at Field Nation. We talked about: Why collaborating with your sales team and getting aligned on a common set of goals is so critical for solving tough marketing problems. How company core values like “do right by your customer” help her be a better problem solver. … Continue reading "Ep 14 — Solving Problems by Listening and Learning"
Today I connected with Stewart Hillhouse, host of the Top of Mind podcast and digital marketing manager at C-Therm Technologies. We talked about: Why he feels creativity is a learned skill, not something that somebody has to be just born with. What he learned going from a media consumer to a media creator. Why applying … Continue reading "Ep 13 — Creativity, Constraints, and Content"
Today I connected with Chris Piper, head of marketing at Scribe Media. We talked about: His philosophy on problem solving and creativity. How the principle of “the glass is already broken,” drives their creative culture and keeps them from getting stuck in the status quo. How Scribe shifted their marketing strategy in response to COVID, … Continue reading "Ep 12 — Building a Creative Culture"
Today I connected with Cole Cummings, director of marketing at BoardActive. We talked about: Why creativity is such a personal and subjective process, and how he views marketing from the perspective of problem solving. The unique challenges of launching a startup, the inevitable failures along the way, and the biggest marketing mistake they made. The … Continue reading "Ep 11 — Problem Solving at a Startup"
Today I connected with Jason Bay, chief prospecting officer at Blissful Prospecting. He helps sales teams by providing the systems, coaching, and accountability to grow their outbound sales. We talked about: Why it’s so important to break out of the limited, habitual patterns that prevent us from looking at things from the customer’s perspective. How … Continue reading "Ep 10 — How Empathy Can Fuel Your Creativity"
Today I connected with Darren McKee, Business Performance Advisor at Insperity. We talk about why collaboration is critical—not just for solving sales and marketing problems, but customer problems as well. To receive updates on future episodes, subscribe today at marcusschaller.com/podcast.