Innovation Spotlight Webcast – Audio only Innovation Spotlight. For the past few years, Cramer has held an annual client event that is focused on innovative technologies that help marketers communicate with their audiences. This year we have decided to turn this event into a webcast for all to enjoy. This is an event like no […]
Marketing during a Downturn Webcast – Audio only Crunching the Numbers: Marketing During a Downturn. During times of economic stress is the worst time to scale back on your marketing efforts. In fact, a downturn gives companies a golden opportunity to develop deeper relationships with their customers and partners through relationship marketing. Check out the […]
Taming the Monster Issues with Social Media Marketing: Control, Security, Integration, and Measurement Taming the Monster Issues with Social Media Marketing: Control, Security, Integration and Measurement. Social Media Marketing opened up a wild new frontier for online marketing that, more than ever before, establishes, nourishes and exposes the connection between buyers and sellers. Early adopters […]
Best Practices in Online Video: A Platform Approach These days, high-quality video is easily accessible not only on desktops and laptops, but also on just about every portable device, such as mobile phones and iPods. For these reasons, video has become the communications medium of choice for both corporate and consumer audiences. But still, many […]