Dr. Edgar Lopez Bertrand Jr. Sermones en mp3: Recent Episodes
Chuck Zimmerman
Weekly interviews with agribusiness industry leaders about what's new with a focus on agricultural marketing.
This week's program includes where in the world the ZimmComm Team has been as well as a couple of interviews. We've been to Destin, FL for BASF Legacy Club events, then on to Orlando for the Commodity Classic and associated activities. At the same time Cindy was in Memphis for the Mid-South Farm & Gin Show. In this week's program I'm sharing interview with Darren Wallis, Vice President, North America Communications at Bayer CropScience and Willie Vogt, Executive Director, Content and User Engagement, Penton Farm Progress Group. They talk about the Bayer AgVocacy Forum that took place prior to Commodity Classic. I hope you enjoy it and thank you for listening.
In this week's program I talk about the crazy agriblogging highway schedule and the value of media rooms at conferences and conventions. In addition to the above I am sharing some audio from the 2019 National Farm Machinery Show which includes Kentucky's Commissioner of Agriculture Ryan Quarles. Next up is FMC's Rick Ekins, Application and Innovations Platform Lead. He talks about "Investing in the Furrow." After that you can hear the presentation audio from the Case IH AFS Connect Magnum Series Tractor launch.
This week's program contains some audio from last week's Cattle Industry Convention & NCBA Trade Show. After looking at what's coming up on our calendar I share a couple of excerpts from the press conference with Secretary of Ag Sonny Perdue and then from Terry Bradshaw's speech. Sonny talks trade and Terry talks cows. I had no idea he had cattle and horses. After that you can listen to my wrap up interview with Kendall Frazier, CEO, NCBA. Kendall reviews the process NCBA goes through during the year for the business of the organization and talks about priorities for the coming year as well as how this year's convention wound up. I hope you enjoy it and thank you for listening.
In this week's program things get started with more analytics from ZimmComm media content. This time it's photos and videos. Think Flickr and YouTube. But then we go back to last week and I share some interviews from the Develop with Deere Conference. First up is Kayla Reynolds, Digital Business Development Manager, John Deere Intelligent Solutions Group. Following Kayla is Brandon West, Evangelism Leader, Americas, AWS, who gave a keynote speech during the conference. The last interview is with Ryan Heiniger, Pheasants Forever, who talks about working with John Deere.
Besides some of the reach numbers from the AgWired channels and downloads of ZimmComm audio this week's program features Dr. Fred Moore, BASF, from their 2019 APT Summit and then Kevin Skunes, NCBA, talking about the 2019 Soil Health Summit.
Once again ZimmComm worked with ARA to produce a virtual ag newsroom via our AgNewsWire service and you can find it on AgNewsWire.com. So, in this week’s program I want to share a couple of interviews I hope you’ll enjoy. The first one is with Melisa Augusto, ARA’s Director of Communications and Marketing. One of the key sponsors of the ARA conference and expo is FMC. The company sponsored the charging station for all our mobile devices with a place to sit down and relax. I met several FMC representatives which included Christina Coen, FMC’s North America Marketing Director. We talked about what she is doing and a major marketing project she oversees.
This week’s program is dedicated to discussions with the leadership of the National Association of Farm Broadcasting. NAFB just held its 75th annual convention in Kansas City. Cindy and I attended and obtained some great content which you’ll find in our virtual ag newsroom on AgNewsWire.com as well as story posts on AgWired. First up in the program is the just past-president of NAFB, Tom Cassidy, Ag Radio Network. The next person I talked with about NAFB is Tom Brand, NAFB Executive Director. Tom worked with me once upon a time a long time ago in Jefferson City, Missouri with the Brownfield Network. The new NAFB President-Elect is Rita Frazier, RFD Radio Network. One of her jobs this next year is working with the staff to coordinate the 2019 convention. She is very open to ideas and suggestions. Finally in this week’s program let me introduce you to the new NAFB President, Lorrie Boyer, KSIR and Northeast Colorado Broadcasting. So there you have it. An NAFB ZimmCast with old and new leadership. From what I heard I think it’s safe to say farm broadcasting will continue to provide a valuable service even as technology continues to change.
In this week's program I share a conversation with farm broadcasting legend Everett Griner who just announced his retirement after 70 years in the broadcast business! Ev was also a mentor for me and Gary Cooper when I worked with him many years ago. Ev continued working for Gary and Southeast AgNet until this week. Next in the program I have an interview with Kelly Davis, Renewable Fuels Association, about their co-partnership with the Export Exchange conference that brings together international grain buyers with U.S. grain trade representatives. In RFA's case, they value the promotion of an ethanol production co-product called DDGs. Finally, I have an interview conducted by Jamie Johansen, Honey Creek Media, with Pat Crowley, Alltech who talks about mycotoxin myths.
In this week's program you'll get to hear from these FMC representatives who did presentations in the field for agricultural retailers. Ryan Osborn, Southeast Region Business Manager, FMC David Wheeler, Technical Service Manager, FMC Matthew Wiggins, Technical Services Manager, FMC Craig Heim, Senior Technical Service Manager, FMC Jake Franklin, FMC Research Station Manger Del Brandenberg Retail Marketing Manager, FMC FMC has acquired a number of products to round out there portfolio of tools for customers, including some that will be available in the near future.
In this week’s program we’ll hear several John Deere representatives talk about the company’s newest forage harvester, the self-propelled 9,000 Series. I spoke to these folks on the morning the product was launched at World Dairy Expo in Madison, Wisconsin. Each of the guys I talked with provide a different perspective which I thought would be interesting. First up is: John Thomassen, Global Director – Hay & Forage Harvest. Next I spoke with: Dan Paschke, Director of Marketing – Hay & Forage. Next in the program is:Jarrod McGinnis, Dairy & Livestock Production System Manager. Finally in this week’s program I visit with: Matt Hatcher, Territory Sales Manager. You can find more about the new John Deere 9000 Series Self-Propelled Forage Harvesters on AgWired.com. Just click on the John Deere category and you’ll see some other interviews I’ve already published from the product launch.
BASF is in high cotton since the acquisition of Stoneville and Fiber Max as a result of the Bayer-Monsanto deal, as well as soybean varieties such as Credenz and Liberty Link. This is a new field for BASF but along with the brands came many specialists from Bayer who know the products well. Over the past month, Chuck has been to several field days and events spotlighting the BASF cotton and soybean brands so we are featuring some of the interviews he has done in this ZimmCast. The person who has been in charge of these events is Rachel Walters, Cottonseed Marketing Manager for BASF. The first field day he attended was in Louisiana, where he talked with Jerry Ford, regional seed lead for the South Delta region. At that same field day, regional agronomist Kyle Fontenot (fon-ten-no) talked about some of the hot cotton and soybean varieties BASF is excited about. The annual Celebrate Cotton Texas Tech football game, which has been an annual event for years to spotlight FiberMax and Stoneville cotton, helped to introduce the new owners of the brands to a larger audience. Monty Christian, Head of Global Cottonseed for BASF, was previously with Bayer and has always looked forward to the celebrate cotton event. During a field day in Marion Arkansas, BASF regional seed lead Lance Rochelle talked about their commitment to the cotton industry. BASF just held a big field day in Lubbock Texas with hundreds of growers and retailers. US Agronomic Services Manager Steve Nichols talks about the experience of the agronomic team that BASF has in place for their new portfolio. In addition to talking with cotton farmers and retailers, the company is also getting acquainted with buyers who are looking for sustainability in the cotton they source for clothing. Chuck talked with Malin Westfall, U.S. Cotton Lead for BASF, during a field day in Lubbock Texas about the E3 initiative that came with the Bayer cotton business.
This week's program features interviews with Melanie Rice, Brownfield Ag News, who is the Chair of the NAMA Fall Conference committee; Jerry Gennaria, Brighton Agency, recipient of the PDA for Excellence in Marketing Communications; John Robinson, NCBA, recipient of the PDA for Excellence in Public Relations and Laurie Fleck, newly appointed President/CEO of FLM Harvest.
A Bayer Grower Panel during the Farm Progress Show focused on “Preparing for the next generation of ag – on and off the farm.” I interviewed the panelists which included Bob Arndt, Wisconsin farmer, Jill Bramble, Senior Vp & Chief Resource Development Officer, National 4-H Council, Greg Nickrent, Senior Relationship Manager with BMO Harris, Serena Woodard, 4-H and Jeff Waller, Wisconsin farmer.
This week the ZimmCast, sponsored by GROWMARK, will feature interviews from the GROWMARK Annual Meeting. Carrie Muehling interviewed GROWMARK CEO Jim Spradlin about the company’s new strategy, based on the acronym ‘GROW’ which is not just focused on getting bigger. It’s focused on getting better. She also interviewed Illinois farmer Rick Nelson who has served on the GROWMARK board for 28 years and is retiring from it. Ann Kafer, vice president of human resources and strategy officer talked with Carrie about the GROW acronym which stands for Good Relationships, Resources of Unmatched Value, Optimized Supply Chain, and Winning Innovations. Finally, you'll hear from Chuck Spencer, GROWMARK director of corporate and government relations on watching farm policy and regulations.
Dr. Shefali Mehta has been tapped as the new executive director of the Soil Health Partnership, a long-term data project that measures and quantifies the impact of farm management practices known to promote healthy soils. Let's meet her in this episode. Can-Am is introducing a new Defender Series Mossy Oak Hunting Edition HD10 model with improved features that includes an optional roof rack.
The 20th annual Ag Media Summit was held Aug 5-8, 2018 in Scottsdale, AZ. This year the Association for Communication Excellence (ACE) in Agriculture, Natural Resources and Life and Human Sciences joined the American Agricultural Editors’ Association, Livestock Publications Council and the Connectiv Agri-Media Committee. In this ZimmCast, we hear from outgoing AAEA president Julie Deering, FMC product development manager Brent Jacobson, Cyndee Smiley with John Deere, AMVAC director of portfolio management and marketing communications Neil DeStefano, and Tracy Mack, GROWMARK Director of Supply Chain Optimization and Logistics