The Improvised Marketing Show: Recent Episodes
Kathy Klotz-Guest
Hosted by Kathy Klotz-Guest, this program is a fun, lively, improvised show discussing ways to make culture, storytelling and content more "human," more real and more fun! We're a jargon-monoxide free zone! The goal of this show is to make companies and teams better storytellers by providing great tips from smart, playful and fun guests who are doing interesting things in the world of storytelling, marketing, and improvisation. While this show is primarily for business owners and C-level executives within organizations, anyone can benefit from a new tip or two. Join us!
In this episode, Warren Whitlock and I chat about my book, "Stop Boring Me!", why improv and marketing are about making your partners look good, and why no one ever writes me a check because they care about my services! Plus, we laugh a lot.
A few months ago, I was on Vincenzo Landino's podcast discussing my book on improv and marketing, 'Stop Boring Me!" Afterwards, he and I co-created an article called "The Ten Brand Commandments." We used "yes, and" - the fist rule of improv - to create this together. My belief is all marketing should run like an improv group. 'Yes, and' is a powerful marketing mindset. For more: visit www.keepingithuman.com and you will find the article on my blog.
I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT. I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing, branding, products, and customer service innovation. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. My new book, "Stop Boring Me!" is available on Amazon now.
Telling a Powerful Brand Story
Storytelling is critical for brands today. Can you name a great brand today that doesn't have a powerful story? It's hard to do. Join me for a chat with Park Howell, host of the Business of Story podcast on October 6th at 3:30 PM PDT.
About Park Howell
Park Howell has been in advertising for 30 years, has run his own agency for 20 years, and has been steeped in business storytelling for the past 10+ years. He is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle system to help business leaders achieve epic grow for their enterprise and their people.
In this episode, I answer questions you give me ahead of time. I posed the question across social media: "What do you want me to discuss under the marketing, content marketing, business storytelling, improv and comedy umbrella?" And you answered. We'll discuss those topics and I'll also talk a bit about my upcoming book: "Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv." To sign up for my newsletter, visit stopboringme.com.
About Kathy and the Improvised Marketing Show – A viral marketing show with serious tips and a sense of fun.
I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT most days. We help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world.
This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.
Welcome to The Keeping it Human Improvised Marketing Show
I am Kathy Klotz-Guest, founder of Keeping it Human, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT most days. We help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world.
This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.
How to Find and Hone Your Content Voice
Your content's secret sauce depends on your voice. How do you hone it so it works for your organization? Join me as I chat with one of my favorite content people who helps dial LinkedIn's marketing content to 11, Jason MIller. Jason worked in music for 10 years before moving to B2B. Today, he helps shape LinkedIn Marketing's voice and he uses his personality to do it. Get ready to turn up your content voice to a Spinal Tap 11.
About Jason
Jason Miller leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals. Before B2B, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns and creating remarkable content and tracking the ROI, he is winning awards as a concert photographer, singing 80’s metal karaoke, and winning at Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner and has presented at numerous industry conferences including Dreamforce, Social Media Marketing World and more.
Welcome to The Improvised Marketing Show!
I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT twice each month. We help organizations, execs, and their teams humanize their most important stories! And we do it with fun and humor.
As always, we are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Or email me: kathy@keepingithuman.com!
Brand Storytelling: Finding Your Message in the Messy
You are a busines owner and young mom celebrating your new roles when life throws you a curveball: you are diagnosed with lung cancer, and you never smoked. What do you do? How do you pick up, move forward, and use that as fuel to hone your personal and brand stories? Well, if you are Felicia Slattery, author and speaker, you fight hard, keep going, and grow your business. You turn messy into a message with a mission.
Join me for a great chat with the wonderful Felicia Slattery at 11AM PDT Thursday! (NOTE: special time!)
Felicia Slattery, M.A., M.Ad.Ed., is on a mission to motivate, inspire and train experts, business owners, entrepreneurs, CEOs and celebrities to create meaningful connections through effective communication and public speaking. The Amazon #1 best-selling author of “Kill the Elevator Speech,” and “21 Ways to Make Money Speaking” is also the creator of the Signature Speech™ system and is an internationally-acclaimed, award-winning speaker. Felicia presents to audiences large and small on topics related to communication, speaking, and being a successful entrepreneur in spite of everything life can throw at you.
Welcome to Improvised Marketing Show – A viral marketing show with serious tips and a sense of fun. Organic and jargon-free!
I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT most days. We help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world.
This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.
How do you tell your story when your service, product, or technology is new to the world?
It's a question I get a lot and a good one. The truth is it's not all that different from the way we communicate anything - with great stories. We'll talk about this and more on the podcast Thursday, February 25th at 3:30 PM PDT. Join me.
Got questions for me? Email me at kathy (at) keeping it human (dot) com.
In this podcast, the first of 2016, I will be talking about how to streamline and humanize your communications with prospects and customers this year. Mindfulness is a human operating system and we need to think differently about not just our content; (the what) we need to think diffferently about how we communicate. How we communicate can destroy or add value. And we all want to be in the "add value" column.
Happy New Year - no let's go out and Humanize!
Kathy Klotz-Guest
Comedy in Marketing: Easy Ways to Lighten Up!
As a marketing storyteller, improviser and stand-up comedian, I know how powerful comedy can be in marketing. Too often companies shy away from it because of fear of failure. Join me Tuesday, Nov 17 at 3PM PDT - a special time - for an always fun chat with author David Nihill about easy ways to add in comedy to your content marketing and speaking.
David is the founder of FunnyBizz, the author of this bestselling book, (Do You Talk Funny) an Inc columnist – and trains folks from companies like LinkedIn, Gumroad and Nasdaq how to add humor to public speaking. He is known to do stand up comedy and he finished runner up in the Moth's largest US story telling competition.
I love this model: It's called the 7-Step Story Spine created by Kenn Adams. I have written about it many times and have used it for years. I learned this model in improv theater - yes, the stage! The stage is where great storytelling happens that takes us on an emotional journey that we care about. It's just one approach to getting started, and, as you get more experienced and comfortable with the main pieces, you can adapt, extend, add on to this model.
It's a great, simple way to think through narrative structure for any story. The 'once upon time' approach is a universal method that we all recognize and it models not only how great stories move through different elements; it works because that's how our human brains think. In stories!