The Lady Tech Marketer Podcast: Recent Episodes
Lady Tech Marketer
Lady Tech Marketer is a community that connects women in tech marketing so we can collaborate, empower, and inspire one another as we navigate our careers. On The Lady Tech Marketer Podcast, we’re going to talk to tech marketers about their careers, marketing trends, and hopefully get some solid advice from them along the way.
On this episode, we’re talking to Tasha Reasor, VP of Demand Generation & Customer Marketing at Iterable, the growth marketing platform for cross-channel customer engagement. Alongside her role at Iterable, she works with tech startups Sendoso and Embrace as an advisor. Having previously driven marketing at Alooma and OpenDNS, Tasha is a passionate leader who lifts up the women in her organizations and advocates for inclusivity in marketing. Tasha has accomplished quite a lot in her career so far, and we know you’re going to learn a ton from her today - enjoy!
Some of the topics we discussed:
- How being your authentic self will make you a better marketer and leader
- Competence vs. confidence
- How the enneagram test can strengthen you and your team
- The importance of curiosity
- How to overcome imposter syndrome
- What coaching and formal professional development can do for you
- The unique challenges women face at work and how women can help each other overcome them
- Benefits of being a people manager
- Burnout and the power of asking for help
- What it means to have it all
Resources mentioned:
- Carla Harris on “How to Own Your Power” - https://www.youtube.com/watch?v=m7d-OEfc_2s
- Robin Hauser on "Likability Dilemma for Women Leaders" - https://www.ted.com/talks/robin_hauser_the_likability_dilemma_for_women_leaders
- Angela Lee Duckworth on "Grit: The Power of Passion and Perseverance" - https://www.ted.com/talks/angela_lee_duckworth_grit_the_power_of_passion_and_perseverance?language=en
- The Enneagram - https://www.enneagraminstitute.com/the-traditional-enneagram
Connect with Tasha and Lady Tech Marketer here:
- https://www.linkedin.com/in/tashareasor/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re sharing our 6 best tips for virtual networking for anyone who’s new to it or nervous about it. Most of us are well-versed in the art of working remotely at this point, but not everyone is comfortable with networking virtually. It can feel more difficult, but it’s still something we should continue to do to move our careers forward, especially because even when the world opens back up after Covid is under better control, many of us will still be working remotely. We’ve learned a lot about networking virtually in the last year particularly from hosting this podcast, so we thought we’d share our tips to help any of you out there who are still struggling with it.
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re sharing four easy things marketers can do to build a loyal community of customers in a post-covid world. A silver lining of the pandemic is we’ve all learned how to adapt our strategies in real-time and built resilience we never would have built without going through this challenging time. While the world has changed in many distressing ways, there has been good to come from this time too. For instance, customer relationships and loyalty have always been important, but compassion and empathy are more important in business settings than ever. So today we’re sharing our 4 best tips for building trust and loyalty among your customers. We hope they’re helpful to you at any time!
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re sharing 3 lessons we’ve learned while marketing through year one of the Covid-19 pandemic that will help marketers throughout their careers. You may remember that we did an episode 6 months into the year, that’s episode 39, with 4 other lessons, but we realized we’ve learned even more since then, so wanted to share. While this time has been challenging, we’re happy to see the silver linings through these lessons, and we hope you do too.
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re talking about overcoming perfectionism. Perfectionism is a plague, don’t you think? The fact is, perfect isn’t real, it’s unachievable really, because it’s subjective. What’s perfect to one person might not be to another. But that doesn’t mean we don’t still get caught up in perfectionism, it still can hold us back no matter how well we understand perfection is an illusion. So today, we are sharing our 5 best tips for overcoming perfectionism, so you can get going on achieving your goals, Lady Tech Marketers. We hope these tips are helpful the next time you catch the perfectionism bug.
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re talking about how to get over writer’s block to create the content your customers need. Writer’s block is a pretty common experience for anyone out there who creates content as part of their job, and it’s something most of us have been challenged by at one point or another, no matter the kind of work you do. So today, we thought we’d share our six best tips for getting over writer’s block in hopes that you can use one or a few of these tips the next time you’re struggling with it too. We hope this helps you create the content of your customers’ dreams, Lady Tech Marketers!
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re talking to Laura Oppenheimer, former Senior Director of Marketing at Quizlet, the global learning brand that builds study tools to inspire and empower students and teachers. Laura got a promotion since our interview, and now is a product manager. (Congrats Laura!) Laura has a rich background in education technology marketing, and even started the marketing function at Quizlet and InstaEDU, later acquired by Chegg. Passionate about integrating brand marketing and product marketing, Laura has scaled her career just as well as she has scaled her companies. We know you’re going to learn a lot from this episode - enjoy!
Some of the topics we discussed:
- How to scale your marketing career while scaling a startup
- How to start a marketing function from scratch and why you should try it
- What storytelling can do for your company and your career
- How to be a better people manager
- Generalists vs. specialists - upsides and downsides
- What having a student mindset can do for you
- How Covid will change the future of tech, business, and work-life
- The effects of the pandemic on working parents and how to support those on your team
- New ways to approach goal-setting and self-development
- How cross-functional relationships can help marketers
- How brand marketing and product marketing can better support each other to make for great customer experiences
Resources mentioned:
- https://firstround.com/review/give-away-your-legos-and-other-commandments-for-scaling-startups/
- https://marisamorby.medium.com/how-it-feels-to-give-away-your-legos-d19c992d641d
Connect with Laura and Lady Tech Marketer here:
- https://www.linkedin.com/in/lauraoppenheimer/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re talking about how to motivate yourself when you’re hitting a wall of pandemic fatigue. The past year has been challenging, to say the least, and we’ve all hit a wall here and there, perhaps multiple times. So what can you do to remotivate yourself when you’re feeling down? Well, we’ve got some ideas and we hope they help you next time you’re struggling.
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re talking about some of the lessons we’ve learned in our first year of podcasting. Creating a weekly podcast is no joke. We’ve loved doing it, but definitely didn’t know what we were getting into when we got started! The best things in life require work and are often quite challenging, but that's also what makes them worth it. So, this week, we wanted to reflect on our first year of podcasting in celebration of this achievement, as well as to give you a little insight into what it takes to make the show. We hope you enjoy! As always, thanks for tuning in this year, Lady Tech Marketers. We make this show for you and we so appreciate your support!
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re giving you three tips for brainstorming remotely with your team. The events of 2020 have created a paradigm shift for most companies, including those in the tech industry. And the fact is, because of this, the future is likely to see more companies allowing for remote work than ever before. While there are positives to working from home, some benefits to working in an office with others are lost. Brainstorming new ideas is one of those things that can be more difficult when done in a fully remote capacity. So, on this episode we’re giving you our three best tips for how to effectively brainstorm remotely in hopes that they will help you and your team when you need some help coming up with your next marketing campaign, blog post, eBook, or anything else!
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re giving you 5 tips for getting out of creative rut. Ever feel like you’re hitting a wall on your creativity while trying to come up with your next brilliant marketing campaign, blog post, or design idea, Lady Tech Marketer? You’re not alone! Most people find themselves in this boat every so often, which is why we’re chatting about it on the podcast. We hope these tips are helpful to you the next time you find yourself creatively stalled!
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re giving you four easy ways marketers can practice gratitude with customers and colleagues. Practicing gratitude is an essential part of marketing and should be considered essential in the workplace with your colleagues too. For one thing, it helps build relationships! And we all know how important relationships are in marketing and throughout our careers. We hope these suggestions are helpful to you Lady Tech Marketers.
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
Part 2 of 2.
On this episode, we’re talking to Gabby Abebe, Senior Marketing Manager of Demand Generation at Samsara, the leader in industrial IoT. Gabby is an avid brand and integrated strategy builder, always eager to create the best customer experience possible. She’s particularly passionate about diversity, equity and inclusion; and is committed to empowering and amplifying voices of marginalized communities in every space she occupies. Gabby is a rising star in the tech marketing space and we can’t wait for you to hear about her experience so far.
Some of the topics we discussed:
- How to advocate for yourself
- Communicating about capacity and burnout with your team
- Overcoming doubt - about yourself and from others
- Tips for salary negotiation
- How to stand out at work
- How to set yourself up for a great presentation
- The importance of happiness at work (and what to do if you’re unhappy)
Connect with Gabby and Lady Tech Marketer here:
- https://www.linkedin.com/in/gabrielleabebe/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
Part 1 of 2.
On this episode, we’re talking to Gabby Abebe, Senior Marketing Manager of Demand Generation at Samsara, the leader in industrial IoT. Gabby is an avid brand and integrated strategy builder, always eager to create the best customer experience possible. She’s particularly passionate about diversity, equity and inclusion; and is committed to empowering and amplifying voices of marginalized communities in every space she occupies. Gabby is a rising star in the tech marketing space and we can’t wait for you to hear about her experience so far.
Some of the topics we discussed:
- How to empower yourself and your community
- Her experience as a Black queer woman in tech and marketing
- How to be an ally for BLM and beyond
- How to build a network and community for yourself when starting from scratch
- Cross-country and remote job hunting
- How to cold connect on LinkedIn and get a real response
- What to do when you don’t like going to networking events
- Tips for practicing small talk
- How to build relationships and trust at a new job while completely remote
- Employee resource groups - what they are, why they’re great, how they help employees, and how to start one
- How to have difficult conversations at work
Connect with Gabby and Lady Tech Marketer here:
- https://www.linkedin.com/in/gabrielleabebe/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re giving you three of our favorite movies for exercising your marketing mind. We often ask our guests for resources they’d suggest marketers check out, as well as how they get creative inspiration - so we thought this week, we’d combine the two and make it fun as well! We hope you enjoy this episode and check out one or all of these movies. We know they’ll inspire you and spark your creativity in the best ways.
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re talking about what to do when you’ve made a mistake at work. Let’s face it, we’re all humans and we all make mistakes. However, mistakes are much more about what you do after you’ve made them than the mistakes themselves. We hope the steps we’ve laid out in this episode help you the next time you make a mistake, so you spend less time beating yourself up about it and more time solving the problem and moving forward.
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re talking to Paroma Sen, Global Marketing Director at tech industry leader SAP. Paroma is a collaborative marketing leader and is passionate not only about delivering value through innovation, but also about bringing innovative products to market. Paroma started her career with large B2B companies like National Semiconductor and Dolby Laboratories, and after spending some time in the philanthropy domain and at a for-profit e-commerce fashion company in India, she joined SAP to lead their market strategy for CX in B2B industries. Paroma has accomplished quite a lot in her career so far through her vast global marketing experience across multiple industries. We’re excited for you to hear what she’s learned along the way.
Some of the topics we discussed:
- The benefits of diversifying your industry experience
- Putting your needs first in new job negotiations
- How grad school can help you find your way
- The two best things that come from following your passion
- How 2020's pandemic and ESG issues may have changed marketing forever
- Purpose-driven marketing and recruitment
- Why cross-functional collaboration can make or break customer experience
- How to personalize networking opportunities in a digital-first world
- Inspiration from Bill Gates
Connect with Paroma and Lady Tech Marketer here:
- https://www.linkedin.com/in/paromasen/
- https://twitter.com/chainsaw_paroma
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re sharing some of the best career advice we’ve been given. We ask our guests this all the time, so this time we’re turning the questions around to each other. We hope the advice that’s helped us helps you too!
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we're giving you a list of 3 books that teach about building resilience in the face of adversity. During the trying times of 2020, we’re all learning about resilience in real-time, but these books can help us all since they provide steps for handling overwhelming and tough situations, and developing the mindset it takes to work through challenges no matter what we're facing. We hope you think even just one of these books sounds interesting and you check it out so you can build up a mindset of resilience too. Hope you enjoy!
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re giving you 5 tips for building a community for your brand. In this chaotic time, we’ve been thinking a lot about the importance of community, so we thought it would be good to share our favorite tips for community building with all of you Lady Tech Marketers out there. We hope this info is helpful to you as you connect with your customers. Hope you enjoy!
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
Part 2 of 2.
On this episode, we’re talking to Paramita Bhattacharya, Chief Marketing Officer at Blurb, a consumer software and technology company that enables individuals to tell their stories through their self-publishing platform and community. Paramita is a CMO with award winning campaigns and official member of the Forbes Communications Council. Paramita is a visionary who has driven marketing and business growth at a number of top technology companies - including Adobe, Nokia, and Hitachi. She also generously volunteers her time in multiple mentorship and leadership programs, helping many others grow their careers. We are very grateful to have gotten to learn about her career and get her advice, and hope you enjoy our conversation just as much as we did!
Some of the topics we discussed:
- Critical lessons for the aspiring CMO
- The ongoing journey of leadership
- Creating more opportunities for women and BIPOC on boards
- The future of work
- Resilience in the face of uncertainty and ambiguity
- The effect of COVID-19 on companies, employees, and marketing
- Vulnerability at work
- What the climate of social justice means for corporations and marketers - diversity and inclusion (D&I) + environmental, social, and corporate governance (ESG)
- Managing guilt, perfectionism, energy, and exhaustion
Connect with Paramita and Lady Tech Marketer here:
- https://www.linkedin.com/in/paramitabhattacharya/
- https://twitter.com/paramitadigital
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
Part 1 of 2.
On this episode, we’re talking to Paramita Bhattacharya, Chief Marketing Officer at Blurb, a consumer software and technology company that enables individuals to tell their stories through their self-publishing platform and community. Paramita is a CMO with award winning campaigns and official member of the Forbes Communications Council. Paramita is a visionary who has driven marketing and business growth at a number of top technology companies - including Adobe, Nokia, and Hitachi. She also generously volunteers her time in multiple mentorship and leadership programs, helping many others grow their careers. We are very grateful to have gotten to learn about her career and get her advice, and hope you enjoy our conversation just as much as we did!
Some of the topics we discussed:
- Critical lessons for the aspiring CMO
- Fundamentals of marketing success
- Why having a personal brand matters and how to get started
- Self doubt - a valuable plague
- Why a linear career path is a myth
- The value of deliberate goal-setting and advocating for yourself
- How companies, networks, and mentorship can open up paths for women in leadership
- Why you need to build your people management skills
- The power of getting uncomfortable
Resources mentioned: https://www.forbes.com/sites/forbescommunicationscouncil/2019/12/09/advance-your-career-by-uncovering-your-personal-brand/#3c6e77a72c6d
Connect with Paramita and Lady Tech Marketer here:
- https://www.linkedin.com/in/paramitabhattacharya/
- https://twitter.com/paramitadigital
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re talking about four of the most important lessons marketers have learned in the first 6 months of the Covid-19 pandemic that will continue to be valuable throughout their careers. While this time has been challenging, we’re happy to see some silver linings through these lessons, and we hope you do too.
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we're giving you a list of 5 books that teach about perseverance. They’re all great for giving perspective on grit so you can feel confident when taking on challenges. We hope you think even just one of these books sounds interesting and you check it out so you can get inspired to keep going when you’re struggling with a job or project.
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re giving you three basic strategies marketers can use to keep moving forward through challenging times. We hate to rag on 2020, but it’s been a challenge for us all, so we’re going to continue giving you tips for getting through it as long as we can think of them. These are some of the things that are helping us right now, so we thought we’d share. We hope they help you too.
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re giving you three easy tips for boosting positivity when you’re overwhelmed and unable to focus. 2020 has been a weird, hard time for most of us, but the fact is: there is always a chance any of us can be going through a lot, whether collectively like we are in 2020, or individually in our own personal lives. So, we’re hoping these tips can help you hack your day back into a positive and productive state when it goes off the rails. We hope they’re helpful!
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
Part 2 of 2.
On this episode, we’re talking about vulnerability - specifically, being vulnerable at work. We know, vulnerability can feel tough to practice, but it’s important for our growth. So, this week we’re giving you the tools for how to practice it. We hope our 7 tips for practicing vulnerability at work are helpful to you throughout your career!
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
Part 1 of 2.
On this episode, we’re talking about vulnerability - specifically, being vulnerable at work. The topic might be a bit uncomfortable for all of us, but that's exactly why it’s important. This is a two-part episode, so be sure you're subscribed to get the second part as soon as it drops. We hope this conversation inspires you to be more courageous and vulnerable yourself.
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we are giving you a list of 5 books Emily has read that have made her think differently about marketing and work in general. We hope you think even just one of these books sounds interesting and you check it out so you can get inspired and broaden your horizons too!
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, Liana and I are talking about burnout and how to beat it. We’ve got 7 easy tips you can implement into your routine right away to help you manage your energy levels and keep burnout at bay. But the best part about these tips is that you don’t have to implement all of them to see results. That’s right! No need to get even more overwhelmed thinking you have to do all of these simultaneously. Doing even just one of our suggestions should help you feel better when you’re heading into burnout territory (or even if you’re already there). We hope these tips are helpful to you, marketing friends!
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, Liana and I are talking about how to show up and help your customers even when you’re struggling yourself. It may be a bit meta, but we hope it’s still helpful.
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
Happy JUSTJune! During the month of June, we’re partnering with JUST, formerly known as Just Media, to bring you a series of episodes featuring some of the women behind their recent rebrand, culminating in a panel discussion about the rebrand itself. We’ve been working hard to bring this to you and we can’t wait for you to hear all of these fantastic conversations.
On this episode of The Lady Tech Marketer Podcast, our final episode of JUSTJune, we’re talking to Alison Watson, Desiree Jue Sinyork, and Jennifer LoMonaco about the history of JUST, their recent brand refresh, and the changes they’ve made as an agency to go from focusing solely on media to their now-proven strategy of combining media, creative, and data analytics. With that, JUST has grown into a fully integrated marketing agency. We know you’re going to learn a lot from this episode. Hope you enjoy!
Alison Watson is JUST’s Vice President and Group Director, Desiree Jue Sinyork is JUST’s Senior Digital Art Director, and Jennifer LoMonaco is JUST’s Director of Analytics and Insights.
Some of the topics we discussed:
- The value of combining media, creative, and data analytics
- History of JUST - the progression from Just Media to JUST
- The brand refresh and how it came about
- Communications strategies for internal teams and clients
- The impact of strategy changes with clients and for the JUST agency itself - including a case study
Connect with JUST, Alison, Jennifer, Desiree, and Lady Tech Marketer here:
- https://justmedia.com
- https://www.linkedin.com/in/calisonwatson/
- https://www.linkedin.com/in/jennifer-lomonaco-1bb7769/
- https://www.linkedin.com/in/desiree-jue-sinyork/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
Happy JUSTJune! During the month of June, we’re partnering with JUST, formerly known as Just Media, to bring you a series of episodes featuring some of the women behind their recent rebrand, culminating in a panel discussion about the rebrand itself. We’ve been working hard to bring this to you and we can’t wait for you to hear all of these fantastic conversations.
On this episode of The Lady Tech Marketer Podcast, we’re talking to Jennifer LoMonaco, Director of Analytics and Insights at JUST. Jennifer is a dynamic leader who isn’t afraid to get her hands dirty when digging into data or any other challenge thrown her way. After more than 25 years of experience in digital strategy, analytics, brand management, communications, and public relations across a broad spectrum of industries, she has lots of wisdom to share. We know you’re going to learn a lot from this episode. Hope you enjoy!
Some of the topics we discussed:
- Why data analytics and insights are key to marketing success
- How diversifying your marketing smarts can boost your career
- Great tools, courses, and free resources you should take advantage of now
- Pros and cons of freelancing
- How to overcome risk aversion
- What it takes to make your job recession-proof
- Storytelling with data
- How networking has evolved and the power of LinkedIn
- The importance of taking breaks and enjoying your life outside of work
- Inspiration from Amy Wilson
Connect with Jennifer and Lady Tech Marketer here:
- https://www.linkedin.com/in/jennifer-lomonaco-1bb7769/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
Happy JUSTJune! During the month of June, we’re partnering with JUST, formerly known as Just Media, to bring you a series of episodes featuring some of the women behind their recent rebrand, culminating in a panel discussion about the rebrand itself. We’ve been working hard to bring this to you and we can’t wait for you to hear all of these fantastic conversations.
On this episode of The Lady Tech Marketer Podcast, we’re talking to Desiree Jue Sinyork, Digital Art Director for JUST. Desiree is a hands-on art director rooted in design, with both in-house and agency experience. She’s spent the majority of her career in education technology - most notably at Leapfrog, Livescribe, and Wonder Workshop. Desiree is particularly inspired by the art and joy of play - so we focused a lot on how important play is to the creative process and the human experience in this episode. We can’t wait for you to hear this conversation and we hope it inspires you to create more opportunities for play in your life and in your marketing career. Hope you enjoy!
Some of the topics we discussed:
- What play can do for you - in marketing and in life
- Why authenticity and honesty in marketing matters
- Taking breaks - how being unproductive can make you more productive
- Pressures women face at work and at home
- Why people struggle with their own creativity, but shouldn't
- Trust and loyalty in marketing - B2C vs. B2B
- The power of storytelling
- Becoming a master of your marketing tools
- Overcoming failure and getting out of your comfort zone
- The value of your own advice and believing in what you do
- Why marketers and creatives need communities
- Inspiration from Teresita Yu and TED Talks
Connect with Desiree and Lady Tech Marketer here:
- https://www.linkedin.com/in/desiree-jue-sinyork/
- https://www.desireejuesinyork.com
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
Happy JUSTJune! During the month of June, we’re partnering with JUST, formerly known as Just Media, to bring you a series of episodes featuring some of the women behind their recent rebrand, culminating in a panel discussion about the rebrand itself. We’ve been working hard to bring this to you and we can’t wait for you to hear all of these fantastic conversations.
On this episode of The Lady Tech Marketer Podcast, we’re talking to Alison Watson, Vice President, Group Director at JUST. Alison is a seasoned marketing and advertising executive who champions the magical combo of media, creative, and analytics, and she recently contributed to the rebrand of Just Media to JUST with this strategy in mind. Alison is known around the industry as a great coworker and people manager. We can’t wait for you to hear her advice for creating strong and lasting relationships throughout your career and building trust with your team. We know you’re going to learn a lot from this episode. Hope you enjoy!
Some of the topics we discussed:
- The small world that is tech marketing and why relationships matter more than anything
- Building bridges vs. burning them
- Secrets to growing a tight team and strong company culture
- Every agency person's worst nightmare
- How the combo of media, analytics, and creative produces the best marketing results
- The art of the pivot - How marketers can get through recessions
- Resigning respectfully and why it matters
- Great advice for networking
- The power of a growth mindset and curiosity
Connect with Alison and Lady Tech Marketer here:
- https://www.linkedin.com/in/calisonwatson/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
Happy JUSTJune! During the month of June, we’re partnering with JUST, formerly known as Just Media, to bring you a series of episodes featuring some of the women behind their recent rebrand, culminating in a panel discussion about the rebrand itself. We’ve been working hard to bring this to you and we can’t wait for you to hear all of these fantastic conversations.
On this episode of The Lady Tech Marketer Podcast, we’re talking to Meagan Phillips, Director of Marketing Communications at JUST. Meagan has been named one of Adweek’s 30 Under 30 Emerging Communications Leaders and has won awards in marketing for her work with multiple brands, including HP, Adobe, and Chevrolet. She has a wide range of experience and has worked within the San Francisco government, in broadcast news, at an Oscar winning visual effects studio, and at world-renowned advertising agencies. We’re excited for you to hear about her experience, her advice for women in tech marketing, and her tips for building a personal brand. Hope you enjoy!
Some of the topics we discussed:
- The power of a personal brand and how to get started on yours
- Why you have to focus on making a contribution, not just a career
- The JUST brand refresh
- How to build a master plan for your marketing career
- Diversity and inclusion - a must in marketing and at your company
- Women owning their power vs. deferring to modesty
- Why you should nominate yourself for an award
- Opportunities for marketers in the virtual reality space
- Inspiration from Queen O - Oprah Winfrey
Connect with Meagan and Lady Tech Marketer here:
- https://www.meaganphillips.com
- https://www.linkedin.com/in/meagan-phillips/
- https://twitter.com/MeggieClaire
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re sharing our top 5 tips for building confidence after a layoff so you can get back out there, but these tips will help if you’re just not feeling good at your job and need a little boost to find something new too. One of you asked about this, and Liana and I have different experiences with these things, so we put our heads together to come up with these tips. If you have any advice or tips for marketers struggling with their job status or if there are any topics you’d like us to talk about on future episodes - send us a note or a voice memo to hello@ladytechmarketer.com. In the meantime, we hope this helps.
Some of the topics we discussed:
- Our top 5 tips for building confidence after a layoff
- Our experiences with layoffs and job dissatisfaction
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re talking to Adriana Chavez, Media Manager at JUST, formally known as Just Media, a fully integrated marketing agency. A few years into her career, Adriana is thriving as she explores the tech marketing and advertising industry. We’re excited for you to hear how she jump-started her career and the lessons she’s learned so far. Plus, listen in for our special announcement at the top of the show! Hope you enjoy!
Some of the topics we discussed:
- What internships really teach you
- Real talk about the transition from college life to the real world
- The comparison game and competition in the workplace
- Gratitude and learnings from your first job
- The value of collaboration and constructive criticism
- What to do when you feel stagnant
- How marketing and media trends reflect current events
- Confidence and overcoming self-doubt
Connect with Adriana and Lady Tech Marketer here:
- https://www.linkedin.com/in/adriana-chavez-080853b5/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
Part 2 of 2.
On this episode, we're talking to Rachel Truair, Director of Global Enterprise Campaigns for Adobe. Rachel is a marketing leader who honed her agility and marketing skills at startups like Pet Relocation and Magento. She’s taken the grit and can-do attitude she developed in those roles to big corporations like 3M, Oracle, and now Adobe. Rachel is an award-winning marketer who has spoken at big conferences such as SXSW and Oracle’s Modern Marketing Experience. She’s accomplished quite a lot in her career so far and we’re excited for you to hear what she’s learned along the way. Hope you enjoy!
Some of the topics we discussed:
- Navigating the decision to have children while building your career
- Why you shouldn’t hold yourself back from things until the “right time”
- Career pivots and how to make them
- Setting boundaries and why you need to stop emailing after-hours
- How getting an MBA can make a difference in your career
- Advantages and disadvantages of data
- The importance of storytelling and understanding attribution models
- Infusing humanity and empathy into your marketing
- Why it's important to adapt leadership and management styles to different team members
- Inspiration from Andrea Ward and the What it Means Podcast by Forrester Research
Resources mentioned:
- Interactive experience Adobe created using research mentioned about the future of marketing being creativity: https://cmo.adobe.com/the-future-of-marketing-is-creative.html
- What it Means Podcast by Forrester Research: https://go.forrester.com/what-it-means/
Connect with Rachel and Lady Tech Marketer here:
- https://www.linkedin.com/in/racheltruair/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
Part 1 of 2.
On this episode, we're talking to Rachel Truair, Director of Global Enterprise Campaigns for Adobe. Rachel is a marketing leader who honed her agility and marketing skills at startups like Pet Relocation and Magento. She’s taken the grit and can-do attitude she developed in those roles to big corporations like 3M, Oracle, and now Adobe. Rachel is an award-winning marketer who has spoken at big conferences such as SXSW and Oracle’s Modern Marketing Experience. She’s accomplished quite a lot in her career so far and we’re excited for you to hear what she’s learned along the way. Hope you enjoy!
Some of the topics we discussed:
- The three careers she's had so far and what they've all taught her
- Key benefits to working at startups and enterprise companies
- User generated content - The gem of B2C marketing is full of untapped potential for B2B marketers
- Plus a UGC story you're bound to love and get a laugh from - especially if you've ever run social media
- Overcoming imposter syndrome through confidence, courage, and credentials
- Navigating company culture evolutions, in normal times and during the coronavirus crisis
- The problematic nature of tech-bro culture
- Reframing change from burden to opportunity
Resources mentioned: https://www.tintup.com/
Connect with Rachel and Lady Tech Marketer here:
- https://www.linkedin.com/in/racheltruair/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re sharing 5 rules marketers should follow when it comes to their messaging and communications during a crisis. Why? Because we are all dealing with a new normal right now and many marketers are struggling to figure out how to do their jobs without stepping on toes or saying the wrong thing. If you have any tips for marketing during times of uncertainty and fear or if there are any topics you’d like us to talk about on future episodes - send us a note or a voice memo to hello@ladytechmarketer.com. In the meantime, we hope this helps.
Some of the topics we discussed:
- Our top 5 Rules for how to handle marketing messaging during a crisis
- What we've been up to during this pandemic
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re talking to Barbra Gago, award-winning marketer and CMO turned entrepreneur. Barbra has led marketing teams and driven growth and strategy for many prominent tech companies, most recently collaboration platform Miro. She is also a mentor for e-learning platform Reforge. Barbra cares deeply about empowering women in the technology industry and is known as an innovative leader who is tirelessly dedicated to the success of her teams. We’re excited for you to hear about her career in marketing and the work she’s doing to improve hiring and promotion practices in the workplace. We hope you enjoy!
Some of the topics we discussed:
- The growth and development a marketer can gain from a non-traditional career path
- How to overcome the unique challenges of managing distributed teams
- Navigating crisis marketing and remote work
- The inherent biases in hiring and professional development practices and how to eliminate them
- Why you need to up the ante on your communication efforts
- Essential soft and hard skills marketers need to be successful
- Crucial leadership lessons and radical candor
- Why personal achievements are just as important as professional achievements
- Branding vs. data and technology
- The value of cross-functional relationships
- How to showcase your work and worth across your company
Connect with Barbra and Lady Tech Marketer here:
- https://www.linkedin.com/in/barbragago/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we're sharing 6 tips for working from home during a crisis. Liana and I have had flexible work schedules for a while. We've both spent time working in the office and working remotely prior to the Coronavirus pandemic, so we thought we would share some of the things we've learned along the way. These tips are evergreen in that even when the pandemic is over, we think many of them will be helpful, but we also mention why many of them matter more than ever these days as we all work remotely during a crisis. So, if you are coming upon this episode later, when we are through with the shelter-in-place directives, you shouldn’t feel like these won’t still help you, but at least you’ll understand the context of the moment when we created this episode. We hope these tips are helpful to you no matter what. And if you have any others to offer, send us a note or voice memo to hello@ladytechmarketer.com, and we will share them with the community either on our social channels or in a future episode of the show.
Some of the topics we discussed:
- Our top 6 tips for working from home during a crisis
- What we've been up to during this pandemic
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re talking to Maureen Rappaport, Marketing Program Manager at Facebook, where she supports creative consumer and brand marketing initiatives for Facebook Watch. Maureen has spent her career managing the brand strategy, creative development, and execution of globally integrated marketing campaigns largely within the ad agency world, notably including leading the re-brand of Apple Music. We’re excited for you to learn about her career in advertising and tech marketing and the lessons she’s learned along the way. We hope you enjoy!
Some of the topics we discussed:
- How a range of experience can help you choose your career direction
- Positives and negatives of working at agencies and consumer tech brands
- How marketing and advertising are changing as we navigate the Covid-19 crisis
- Check out Facebook's Coronavirus Info Center here: https://www.facebook.com/coronavirus_info
- Facebook Watch and the rise of streaming services
- The future is augmented and virtual reality and why marketers should get in on the ground floor
- How parenting changes a person as an employee and why more companies should support parental leave benefits
- How curiosity can make a difference in your marketing career
- The importance of trusting your gut and building your confidence
- Why you don't have to be a people manager to be a leader
- Diversity of thought and how it affects the workplace and marketing intiatives
- The Enneagram, Eckhart Tolle and how self development can make a difference in your career and personal life
- Inspiration from Beyonce, Solange, and Sheryl Sandberg
Connect with Maureen and Lady Tech Marketer here:
- https://www.linkedin.com/in/maureenjenniferwalsh/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re sharing 5 ways marketers can make a difference during a crisis. Why? Because we're all dealing with a new normal right now and many marketers are struggling to figure out how to do their jobs without stepping on toes or saying the wrong thing. If you have any tips for leadership during times of fear, how to productively work from home, or any topics you’d like us to talk about - or even a silver lining you’ve finding through all of this - send us a note or a voice memo to hello@ladytechmarketer.com, and we will share your wisdom. In the meantime, we hope this info helps.
Some of the topics we discussed:
- The top 5 ways marketers can make a difference during a crisis
- Why we have to be especially kind and compassionate to each other in uncertain times
- Charities you can help now, or use as examples for which charities you can look for to support in your local community -The National Domestic Violence Hotline: https://www.thehotline.org/help/ -La Casa de las Madres: https://www.lacasa.org -W.O.M.A.N., Inc.: http://www.womaninc.org -Second Harvest Food Bank: https://www.shfb.org -San Francisco Tenants Union: https://www.sftu.org -Open Door Legal: https://opendoorlegal.org
Connect with Lady Tech Marketer here:
- Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we’re talking to Sangita Sarkar, a powerhouse marketing executive armed with a JD in intellectual property law. Her career has been focused on product marketing for mobile games, and she has driven growth at Glu Mobile, Jam City, and Zynga. She made a name for herself in product marketing when she started developing the concept of Method Marketing, resulting in an incredibly triumphant launch of the popular Harry Potter Hogwarts Mystery mobile game, and many more very successful mobile game launches. Fun fact: We met Sangita through some mutual friends and she was going to speak on our live podcast panel, so we’re excited for you to still get to hear about her career in marketing and the work she has done to advocate for diversity in mobile gaming and marketing. We hope you enjoy!
Some of the topics we discussed:
- Method Marketing and how she created it
- Risk aversion, fear of failure, and imposter syndrome
- How to build resilience and a growth mindset
- Seize, don't freeze - why we must not only seize opportunities, but also create them for ourselves
- Her incredible story about meeting Will Smith, what she asked him, and how he inspired her
- The importance of diversity in the workplace and how to create more access for women and people of color
- Tips for eliminating biases in hiring and promoting
- Communication issues women face at work and how to overcome them
- Mentors vs. Sponsors - what the terms mean and how they can help you
- How the work we do can create ripples of change for good across the world
- Inspiration from Becky Ann Hughes, Vanessa Rouhani, Deepthi Menon, and Phuong Phillips
Connect with Sangita and Lady Tech Marketer here:
- https://www.linkedin.com/in/sangitasarkar7/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we are recapping some of the things we learned from planning our pop-up event that was supposed to take place during SXSW and also taking the chance to thank all the people who helped us plan it.
We want to also note that we recorded this episode before the covid-19 situation really started to escalate in the US, before any of us were advised to start social-distancing, before authorities in the Bay Area and other cities across the country started issuing shelter-in-place directives, and before things really started changing significantly in our communities. We give directions to support your local small businesses and those in Austin where SXSW and our event were to take place, for instance, which we still believe in…but we know things are changing literally daily right now our world. It’s a strange time. So please, follow what is going on in real-time and take directions from your local authorities, the WHO (https://www.who.int), and the CDC (https://www.cdc.gov). And please, be safe yourself and take care.
With that, we hope you enjoy this episode.
Some of the topics we discussed:
- What we learned planning our pop-up
- Event cancellations in the time of Covid-19, the novel coronavirus
- Big thanks to everyone who helped us plan our event
Connect with Liana, Emily, Lady Tech Marketer, and some of the folks mentioned in the episode here:
- http://staygoldaustin.com
- https://aliholder.com
- https://www.etsy.com/shop/alovelyletter/
- https://www.linkedin.com/in/liana-wong-37b20b120/
- https://www.linkedin.com/in/emily-hill-08585027/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we are mixing it up a little by giving you some insight into the women behind Lady Tech Marketer and the podcast – Emily Hill and Liana Wong. You’ll get to hear about our backgrounds and the origin story of Lady Tech Marketer. We hope you enjoy!
Some of the topics we discussed:
- Liana and Emily's career highlights
- Taking action and then figuring things out as you go vs. formal training
- Big companies vs. startups
- Lady Tech Marketer - the origin story
Connect with Liana, Emily, and Lady Tech Marketer here:
- https://www.linkedin.com/in/liana-wong-37b20b120/
- https://www.linkedin.com/in/emily-hill-08585027/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
Part 2 of 2.
On this episode, we talk to Ashley Cohen, Partner at Tenx4, a startup that helps tech companies, marketing agencies, and 3rd-party vendors build better relationships and solve key business challenges. Ashley comes from a sales background and has spent the majority of her career in technology marketing, having worked both in marketing services and at a major marketing agency. We’re excited for you to hear about her experience and how it’s going to help her in her pioneering new venture.
Some of the topics we discussed:
- Her new company Tenx4 and why it's life-changing
- How to build better relationships
- Taking risks and creating impact through your work
- The importance of meeting people where they're at
- The power of a company culture where people are "bought-in"
- A unique way to think about and participate in networking events
- How to find mentors and mentees
- What to do when you're feeling stuck at work or want to pursue another career path
- The value of empathy, giving people the benefit of the doubt, and not taking things personally
- What to do when you've overpromised or made a mistake at work
- The significance of slowing down
- Solution-based, big-picture thinking and what it will do for your career
- Inspiration from the late Dick Reed
Connect with Ashley and Lady Tech Marketer here:
- https://www.linkedin.com/in/ashley-cohen-06597b28/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
Part 1 of 2.
On this episode, we talk to Ashley Cohen, Partner at Tenx4, a startup that helps tech companies, marketing agencies, and 3rd-party vendors build better relationships and solve key business challenges. Ashley comes from a sales background and has spent the majority of her career in technology marketing, having worked both in marketing services and at a major marketing agency. We’re excited for you to hear about her experience and how it’s going to help her in her pioneering new venture.
Some of the topics we discussed:
- Her new company Tenx4 and how they're helping the technology marketing industry
- Breakdowns and breakthroughs between brands and agencies
- Taking risks and creating impact through your work
- Why you must always be learning and trying new things
- How to ask for a raise
- The two kinds of people in this world - you get to choose who you want to be
- How taking things personally blocks your success
- Female relationships and dynamics vs. a toxic work environment
- The value of empathy and giving people the benefit of the doubt
- The importance of lifting others up and helping them walk through fear
Connect with Ashley and Lady Tech Marketer here:
- https://www.linkedin.com/in/ashley-cohen-06597b28/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we talk to award-winning marketer and communications champion Sarah Storelli. As Program Director of IBM's Code and Response Ecosystem, she drives the marketing and comms strategies for the global initiative's key partnerships, including the Clinton Foundation and the UN Human Rights Office. Sarah cares a ton about her community and alma mater Cal Poly, and has started and sits on many industry and educational advisory boards. Sarah is passionate about cause-based marketing and we are honored to have her on the show today. Enjoy!
Some of the topics we discussed:
- Cause-based marketing and why companies must prioritize social responsibility
- How to go from a career in PR to tech marketing
- Why we all need to have a growth mindset
- The significance of soft-skills in the workplace and how you can build them
- The power of seeking out new perspectives
- How to create and maintain new business relationships and mentorship opportunities - both as a mentor and a mentee
- Why it's critical for companies to put women in leadership roles
- How to navigate tough networking events
- The importance of being yourself and true to your values in your professional life
- Inspiration from Cheryl Strayed and Malala Yousafzai
Connect with Sarah and Lady Tech Marketer here:
- https://www.linkedin.com/in/sarahstorelli/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we talk to Jodi Boyer, Marketing Programs Manager at TCI Lead Gen. Jodi has marketing and account management experience with both B2B and consumer brands. She’s a rockstar at overseeing communications and operations of key accounts, and has received awards for excellence in customer service. Jodi is a dynamic person with a ton of tech marketing experience, plus some good advice for women starting their careers in marketing. We know you'll love this episode!
Some of the topics we discussed:
- How to make your marketing work stand out
- Risk aversion, fear of failure, and imposter syndrome - and why they're more prevalent for women
- The importance of embracing fresh perspectives
- The new wave of feminism and how it applies in the workplace
- Vulnerability - How it will help you grow and why we must not equate it to weakness
- The problem with perfectionism
- Value and boundary setting at work and in life in general
- Self-care and why we need to pursue other interests outside of work
- How to stop taking things personally
- Inspiration from Lady Gaga, Brené Brown, Tina Fey, and Alyssa Mastromonaco
Connect with Jodi and Lady Tech Marketer here:
- https://www.linkedin.com/in/jodiboyer/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we talk to Michelle Obrochta, Channel Marketing Manager at Cradlepoint, the leading provider of cloud-delivered 4G LTE network solutions for businesses, service providers, and government organizations. Michelle has a background in sales, having come up through the ranks at Best Buy before moving on to marketing at Cradlepoint, and has been described by colleagues as more than a marketer or salesperson - instead she is thought of as a trusted adviser and partner in growth. We’re excited for you to learn from her about what it means to be a channel marketer and work for a channel company - which is different than anything we have talked about so far on this podcast. Hope you enjoy!
Some of the topics we discussed:
- What it means to be a channel marketer and a channel company
- How marketing development funds are used in partner / channel marketing
- The importance of data and martech tools - SiriusDecisions, Forrester, Marketo, Tableau, and Asana
- Why open-mindedness and having a supportive attitude are fundamental to your career
- How to think about career growth and make it happen
- The importance of finding and embracing people who think differently than we do
- How a morning routine can help us win the day, the year, and our careers
- Inspiration from Jennifer Belt, Lisa Guess, and Melinda Gates
Connect with Michelle and Lady Tech Marketer here:
- https://www.linkedin.com/in/mobrochta/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we talk to Jessica Poppelreiter, Senior Field Marketing Manager at Demandbase, the leading ABM software for mid-market & enterprise B2B companies. Jessica is a seasoned global events manager. She’s worked in marketing at startups and major corporations, and also has a background at some of the world’s top marketing and advertising agencies. We know her broad experience will give you a lot of great insight into the world of tech marketing. Hope you enjoy!
Some of the topics we discussed:
- The positive and negatives of working at agencies, big corporations, and startups
- What it means to be a field marketing manager
- The importance of standing up for yourself at work
- Why account-based marketing is the wave of the future
- International event marketing - how to get started and what you must remember to do
- Sales and marketing alignment
- Collaboration vs. competition
- The difference between being a manager and being a leader
- Why we must seek constructive criticism, follow our gut, and keep our cool
- How women in leadership roles affect the company culture long-term and day-to-day
- Easily executable and personalized ways to network effectively
- Why confidence is key to your success and you don't need to prove yourself
- Inspiration from Brian Finnerty, Joelle Kaufman, and Thai Arizpe
Connect with Jessica and Lady Tech Marketer here:
- https://www.linkedin.com/in/jessicagibbons/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we talk to JohnHenry Giddings, General Manager of TCI Lead Gen. TCI has been kind enough to sponsor our podcast and community, and in return, we are happy to invite leaders from TCI onto the podcast every so often to chat about marketing and technology industry trends. On this episode, we talked to JohnHenry about what’s new in marketing and how to reach millennial buyers. We know you'll learn a lot from this episode – there's valuable information here that will help you in your career just like in the other episodes. Hope you enjoy listening in!
Some of the topics we discussed:
- The changing face of the B2B technology buyer as Millennials move into decision-making and purchasing roles
- Gen X vs. Millennial content preferences
- How companies engage on social media and the effect of this on research and buying decisions
- Why business services are now seen as a commodity and how companies can differentiate themselves beyond price
- The importance of philanthropy to your marketing strategy
Connect with JohnHenry and Lady Tech Marketer here:
- https://www.linkedin.com/in/jhgiddings/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we talk to Marcie Rogo, Head of Marketing at NumberAI, an Oakland-based company making customer messaging and machine learning accessible for main street businesses. Marcie has dedicated the majority of her career, however, to leveraging safe software technology to enhance the quality of life for seniors and vulnerable populations, providing dignity and independence to those who need it most. She has founded multiple AgeTech companies, led marketing at True Link Financial and Tapestry, and has spent some time as a freelancer. We hope you enjoy our chat.
Some of the topics we discussed:
- How getting an MBA can open your mind up to new possibilities in your career
- Opportunities in AgeTech
- Experience diversification and curiosity
- Why you have to work on something you're passionate about
- Marketing + Comedy: The commonalities between joke writing, copywriting, and content marketing
- Why getting multiple opinions on your content marketing is necessary
- Customer relationships - why you need them and how to maintain them
- The positives and negatives of being a freelance marketer
- Confidence and standing up for your opinion and experience
- Persistence, mindfulness, boundary-setting, and burnout
- The power of women helping women
- Inspiration from Arlan Hamilton, Amy Schumer, Seth Godin, and Neil Patel
Connect with Marcie and Lady Tech Marketer here:
- https://www.linkedin.com/in/marcie-rogo-2882836/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we talk to award-winning demand gen marketer and sales manager Dina Baird. Dina has driven growth for lots of technology brands, and she currently works with Liana and Emily at TCI Lead Gen as an account director. She has lots of great insight to share. We know you'll learn a lot from her and how she has grown throughout her career.
Some of the topics we discussed:
- How she transitioned from a career in forestry to one in technology marketing
- The importance of looking to experts around you for help in the beginning of your career
- Being curious and flexible can make a big difference in your career growth
- The importance of slowing down and taking time to check for mistakes in your work
- Why we have to forgive others and ourselves when mistakes are made at work
- Marketing trends from AI to Events to Direct Mail
- How looking at innovation in other industries can help you be a better tech marketer
- Why you should go to more industry events
- The importance of friendship and mentorship in tech marketing
- Inspiration from Katrina Lake, Elon Musk, Richard Branson, Reese Witherspoon, Seth Godin, and Brene Brown
Connect with Dina and Lady Tech Marketer here:
- https://www.linkedin.com/in/dinabaird/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we talk to freelance marketing consultant and speaker Sara DeForest. According to her website, Sara is a serious marketer who also does comedy. She works with B2B tech brands on content marketing, copywriting, and demand generation. She came up in the industry from a communications background, and has led marketing at both large corporations and startups. We chatted with her about all of her experience in tech marketing and how she blends her strengths with comedy.
Some of the topics we discussed:
- Freelance marketing
- Big corporations VS. startups
- How productivity tools can make youless productive (+instant message etiquette)
- How self-care and taking breaks can help workflow and creativity
- Getting specific about your skills with new clients
- Content marketing, copywriting, and comedy in B2B marketing
- Getting a panel at SXSW
- Why being laid off can be a blessing in disguise
- Staying in jobs past the point of happiness VS. grit and getting through a brief rough period at work
- Burning bridges and why you should concentrate on being a good coworker
- Creating your own opportunities and showcasing your accomplishments
- Inspiration from Dave Nihill, Angela Duckworth, Sara Blakely, Neil Patel, and Steve Folland's Being Freelance podcast
Connect with Sara and Lady Tech Marketer here:
- https://www.saradeforest.com/
- https://www.linkedin.com/in/sara-deforest-2a838119/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we talk to Brisa Freitas, senior marketing manager for technology retail brand b8ta, whose mission is to bridge the gap between innovative products sold online and those that can be discovered in person. Brisa has worked in both B2B and B2C tech marketing, and has done everything from partner marketing to email marketing to content creation, social media, and events. She has a rich career history and she has some great insights about the importance of women and female friendships in the workplace.
Some of the topics we discussed:
- Building a marketing career from a background in acting
- Trusting your gut and sticking to what you believe in
- Female-focused marketing campaigns
- Workplace diversity and why it's important to bring more women into business trajectory discussions
- Female friendship in the workplace
- The problem with tunnel vision and how to come out of it
- How taking risks in marketing can pay off
- Fear of failure and how to rise above it
- Why we have to ask for what we need at work
- How improv and travel can stoke creativity
- The importance of connecting campaigns and tasks to annual goals
- How to be more assertive and take ownership
- Inspiration from Mina Shah and Danielle Bernstein
- Office book club: Radical Candor and Dare to Lead
Connect with Brisa and Lady Tech Marketer here:
- https://www.linkedin.com/in/brisa-freitas-7708b918/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is brought to you by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we talk to Kim Hahn, Director of Demand Generation at Kustomer - the omnichannel customer management platform for enterprises focused on delivering standout experiences in customer service. Kim is an award-winning marketer - she majorly influenced the growth of CA Technologies as she came up through the ranks from a project coordinator to Director of Global Integrated Marketing and Demand Gen. Having recently taken on demand gen at Kustomer, she’s killing it. You can tell she’s a force just by her LinkedIn profile - her page identifier says kmhWINS! We chatted with her about all of her experience in tech marketing, and hope you enjoy this conversation as much as we did.
Some of the topics we discussed:
- Building a career from administrative assistant to marketing director
- Cross-functional relationship building
- Hiring best practices
- Why we have to surround ourselves at work with people who care about us
- Trusting your gut and sticking to what you believe in
- Social dynamics between women at work
- Digital events
- Account-based marketing
- Demand gen tactics
- Importance of thinking like a revenue marketer
- Good management versus bad management
- Fear of failure and how to rise above it
- Brain breaks for creativity
- Why info doesn't have to be new for it to be valuable
Connect with Kim and Lady Tech Marketer here:
- https://www.linkedin.com/in/kmhwins/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is brought to you by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
On this episode, we talk to Tricia Mulbry, Marketing Manager at TOPO, the research and advisory firm that helps marketing and sales organizations grow revenue faster. She’s a master of event marketing - she plans lots of events for TOPO, including customer councils, workshops, webinars, and the prestigious TOPO Summit that happens every spring. She also edits the TOPO blog and created their popular weekly newsletter.
Some of the topics we discussed:
- Account-based marketing
- Event planning
- Customer and user experience and integration
- Getting too comfortable and forgetting process
- Understanding the difference between being a people manager or individual contributor
- Asking for help
- Speaking up when someone makes you uncomfortable at work
- Having fun at work and celebrating your wins
Connect with Tricia and Lady Tech Marketer here:
- https://www.linkedin.com/in/patriciamulbry/
- https://www.linkedin.com/company/ladytechmarketer/
- https://www.instagram.com/ladytechmarketer/
- https://twitter.com/ladytechmarketr
- https://www.facebook.com/ladytechmarketer
This episode is brought to you by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.
The official trailer for The Lady Tech Marketer Podcast - please subscribe!
Disclaimer: The views and opinions presented in this podcast belong solely to the interviewes and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.