Event Gems by Natasha Wright: Recent Episodes
Natasha Wright
Event Gems podcast is for the business owner who want to build an incredible brand, massively impact the world and make money doing it. Host Natasha Wright interviews change agents and thought leaders who share their knowledge on how to conceptualize, market and execute, profitable events. Dive into these episodes, extract the gems and get on with the business of changing the world.
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Ever wondered why your event marketing strategies aren't yielding results?
You're not alone.
On this week’s episode, digital marketing expert Ashley Stanford, shares her actionable insights on event marketing. From her beginnings in a high school marketing club to her specialized focus on events, Ashley’s journey is brimming with valuable lessons for every event host🌟
Key Takeaways:
- Effective Word-of-Mouth Marketing:
- Maximizing Sales Post-Purchase:
- Driving Early Ticket Sales:
- Handling Last-Minute Registrations:
- Cost-Efficient Lead Acquisition:
- Post-COVID Event Marketing Trends:
If you're ready to switch up your event marketing strategy, tune in now!
About Ashely
Ashley Stanford is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social.
Ice Cream Social is a widget that can easily bolt on to any website or checkout flow. On the front end, it’s Incentivizing word-of-mouth marketing in the digital world we live in today while also collecting first-party data for you on who these consumers and who their friends are on the backend. Ice Cream Social is backed by Comcast NBCUniversal SportsTech, which invested in the company in early 2022.
Across her tenure in the field, Ashley has held nearly every role in the digital marketing space, giving her unmatched expertise in customer acquisition and email, search, and content marketing.
Ashley's Websites:
Ice Cream Social: https://icecreamsocial.io/
TicketSocket: https://ticketsocket.com/
Social Media handles:
LinkedIn: (https://www.linkedin.com/in/ashcline/)
TicketSocket Twitter: (https://twitter.com/ticketsocket)
TicketSocket Facebook: https://www.facebook.com/ticketsocket
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning an Event? Schedule Your Consultation Here
Send us a text
Are you ready to transform your business with the power of storytelling?
One of the biggest mistakes entrepreneurs make is THIS:
They think they are telling stories, but they're actually just 'story reporting.'
If you’ve been feeling like you’re stuck in a cycle of chasing down clients and not seeing results, this might be why. Because storytelling isn’t just listing events, it’s about creating connections, and here’s where you might be missing out:
- Your stories lack specificity
- They are missing the element of conflict
They’re not driving your audience to take the next step
The good news is, Andy has got a proven framework for strategic storytelling that can turn your 'no’s' into 'yeses' AND he is sharing it with you for free this week!!
Join us in our latest podcast episode with storytelling expert Andy Henriquez as we walk you through the secrets behind crafting compelling stories that connect and convert. Key takeaways include:
- How to move from story reporting to strategic storytelling
- The elements that make a story engaging and impactful
- Real-life examples of how storytelling can influence decisions and boost business
- Steps to create a storytelling framework that clearly defines processes
Tune in and start transforming your connections into conversions with powerful storytelling!"
About Andy:
Andy Henriquez, also known as the 'Master Storyteller' and founder of the Master Storyteller Academy, is a business storytelling coach, keynote speaker, and author of the game-changing book Show Up For Your Life. A sought-after speaker, Andy has been featured in the Huffington Post, Black Enterprise, Entrepreneur Magazine, and has made several national television appearances. Andy trains corporations, non-profit organizations, and entrepreneurs on how to Unlock the Power of Story to elevate their brand, build greater connections, and increase revenue.
Register for Story Into Profit Live on October 10-12.
Story Into Profit- Live Event (storyintoprofitlive.com)
Andy's Website: http://www.andyhenriquez.com
Social Media handle: instagram.com/showupforyourlife
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning an Event? Schedule Your Consultation Here
Send us a Text Message.
Are you tired of navigating networking and collaboration with no clear roadmap?
On this episode of the Events Gems podcast, Natasha Wright dives deep into the art of strategic networking with award-winning master connector and business strategist, Deana Jean. If you've been feeling lost in the sea of endless events and online interactions, trying to make meaningful connections that actually drive your business forward, this episode is for you.
Here’s what you’ll discover:
- The power of being intentional and self-aware when networking
- How identifying and filling gaps can transform your business model
- The necessity of legal agreements and starting collaborations small to prevent conflicts
- Rules of engagement: Using goals, gifts, and gaps to set clear boundaries in collaborations
- Effective tracking systems for your network, including a game-changing calendar audit every six weeks
- Strategies for engaging champions and collaborators at events and through social media
- Personal tips on maintaining energy as an introverted networker and leveraging virtual connections
Ready to master the art of intentional networking and collaboration? Tune in now and walk away with strategic actions that will elevate your business game
Deana Website: thesuccesstribe.com
Social Media handles
https://www.facebook.com/deana.jonesjean
https://www.linkedin.com/in/deana-jean-3675966/
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning an Event? Schedule Your Consultation Here
Send us a Text Message.
If you’ve felt like your events are lacking impact or engagement… trying various strategies and nothing is resonating... this might be why. Because you’re treating them as lesser experiences and not recognizing the potential for transformation in every interaction, no matter how small or free, because -
It’s not about the number of attendees, it’s about calling in the right people.
You need to personalize the experience for attendees.
Building genuine connections and community is crucial, even in smaller settings.
The good news is there’s a proven method to creating transformational, high-converting events - and we are diving deep into this in our latest episode with back-end sales expert Natisha Livingston!
In this episode of Event Gems, Natasha Wright and Natisha Livingston, the connection queen, explore:
🌟 The power of passionate commitment, no matter the event size
🌟 Understanding your ideal client and crafting messages that resonate
🌟 Creating authentic connections and fostering community at events
🌟 Marketing strategies to engage and excite attendees before the event
🌟 The three pillars for successful events: connection, community, and conversion
Tune in to discover how to produce events that are not only profitable but also transformational, ensuring every attendee leaves with a sense of connection and empowerment.
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning An Event? Schedule Your Consultation Here
Send us a Text Message.
In this solo episode of Event Gems, host Natasha Wright shares her journey of embracing consistency, overcoming the toughest year in her business, and betting on herself. Learn how Natasha navigated the challenges of full-time entrepreneurship, transitioned services, and invested in coaching to build a solid foundation for her business. This episode offers valuable insights on resilience, strategic planning, and the importance of aligning values with business goals.
Key Takeaways:
- The significance of consistency in business growth
- Navigating the transition to full-time entrepreneurship
- The value of investing in coaching and personal development
- Building a strong business foundation
- Strategies for handling tough times and maintaining motivation
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning An Event? Schedule Your Consultation Here
🎙️ In this gem-packed episode of Event Gems, we dive into the dynamic world of event #networking with four incredible guests who shared their insights and experiences from the recent Event Planners Expo.
Key Highlights:
Networking Mastery:
Discover the art of building meaningful connections at events. Our guests share how they've their perspective on the art of networking and transforming casual encounters into lasting professional relationships.
Business and Beyond:
Explore how effective networking goes beyond business transactions. From collaborative projects to personal growth, learn how these connections have impacted both professional and personal spheres.
Trust and Reliability:
Delve into the pivotal role of trust and reliability in collaborations among business owners. Our guests share real-life anecdotes highlighting the power of trust in creating successful partnerships.
Stay connected with the guests:
Tina Marie https://www.instagram.com/tina_j_marie/
Michele https://www.instagram.com/michchique/
Darius https://www.instagram.com/echeloneventrentals__/
Tricia https://www.instagram.com/xclusive_services/
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning An Event? Schedule Your Consultation Here
Join us for an inspiring episode with Linda Cain, the visionary behind Events by BluDiamond. With over 25 years in event planning, Linda shares the secrets of creating unforgettable 6 & 7-figure events that leave a lasting impact.
Discover the art of:
- Aligning your event vision with your budget
- Filling the room
- Building a successful team.
From 6 to 7-figure events, live, virtual, or retreats, Linda's expertise shines. With a client list featuring the who's who of the transformational and coaching event industry, she's the go-to expert in event strategy, site selection, and budgeting.
Linda's Website: http://eventsbybludiamond.com
Social Media handles:
https://www.facebook.com/linda.cain.3532
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning An Event? Schedule Your Consultation Here
Join us on a captivating episode of "From Passion to Business Impact" as we sit down with Erica Maurer, a seasoned event planning expert from EMRG Media. In this insightful conversation, we delve deep into Erica's journey, driven by her passion for creating exceptional event experiences that elevate brands.
Tune in to "From Passion to Business Impact" with Erica Maurer for a dose of inspiration and practical tips that will transform your perspective on event planning, marketing, and the power of passion in achieving remarkable business results.
About our GuestErica Maurer is a veteran in the events, marketing, and hospitality industry. She is an entrepreneur, owner, event producer, coach, and speaker. She graduated from Tufts Undergraduate and received her master’s from Columbia University. She is a Partner at EMRG Media, a leading events, marketing, production and creative agency. Her company created The Event Planner Expo, the leading trade - show for the events, marketing and hospitality industry.
EMRG Media produces events for clients in the corporate, celebrities, brands, social and non-profit sectors. Some of her clients include ABC, NBC Universal, BuzzFeed, Columbia Records, Cardi B, Robin Hood Foundation, 1 800 Flowers, Pitchbook, Twitter, Fiver and Google to name some.
Erica has generated over 100 million in events.
Website: http://theeventplannerexpo.com and emrgmedia.com
Social Media:
@theeventplannerexpo @emrgmedia
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning An Event? Schedule Your Consultation Here
Are you fed up with the struggle to gain visibility in your business? Do you feel like no matter what new marketing tactic you try, you can't break through?
If you know you have the skills to pay the bills, but your marketing isn't making the impact you desire, then this episode of The Event Gem's Podcast will surely have a tip or two to help.
Joining me is Author, Digital Marketing Expert, and Founder of Hustling Hotties, Janelle Jones.
Janelle thrives on helping entrepreneurs and small businesses grow their online presence. In this episode, Janelle and I discuss:
💎How to use data to attract sponsors
💎How to find the right marketing mix
💎Utilizing social media on your terms instead of being overwhelmed by it
💎The secret to gaining traction in your business that you can implement TODAY!
Resources:About Our Guest:
While on a business retreat in Bali, Janelle strategized with strangers to create Hustling Hotties, a platform dedicated to finding side hustle solutions for single moms. The platform helps to navigate life, sets single moms up to not settle for less, shows them how to travel the world, and prepares them to go from breakdown to breakthrough.
Website: janelleajones.com
Social Media:
Facebook| Instagram
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning An Event? Schedule Your Consultation Here
In this episode, we're diving into the enchanting world of Barbie and uncovering the marketing brilliance behind the recent Barbie movie campaign. Get ready to discover valuable insights that small business owners can leverage to make an impact with your marketing campaigns.
Key Takeaways:
💎Know your audience and create experiences that resonate deeply with them.
💎Build a community around your brand to foster genuine connections with your attendees.
💎Embrace fun and playfulness to engage your audience and create memorable event experiences.
💎Tap into nostalgia to create emotional connections and lasting impressions.
💎Collaborate with complementary partners to make your marketing campaign ubiquitous and captivating.
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning An Event? Schedule Your Consultation Here
Whoever said it goes down in the DM didn't really understand the assignment. 😆
Luckily, today's guest Danielle Shortt of Shorttakes, LLC, is here to help us understand that the real action is behind-the-scenes (BTS). In this episode, we're exploring how to capture content in real-time to increase engagement and boost sales.
Every coach, consultant, and service-based professional knows what it's like to miss brand-building moments because you need more support to capture content in real-time.
In this episode of The Event Gems Podcast, Danielle Shortt of Shorttakes LLC shares how to take your digital marketing and brand presence to the next level through interactive live content. Danielle's company, Shorttakes LLC, helps entrepreneurs connect and convert via social media through in-the-moment content and curation.
In this episode, we're uncovering:
- Tips and tricks on how to plan and execute real-time content
- Organizing your media
- Measuring the success of your digital marketing
Resources:Danielle is an experienced business professional with expertise in retail manufacturing, fashion retail, restaurant marketing, and digital marketing. She is the founder and creator of SHORTTAKES, a social media concierge company that focuses on serving clients for their social media, email marketing, text messaging, and real-time content covering individuals to large events.
Connect with Danielle on Social Media: @theshorttakes @danigoessocial
Check out Danielle's website: www.theshorttakes.com
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning An Event? Schedule Your Consultation Here
In this episode, we dive into the transformative power of content in extending the lifecycle of your event.
Explore the concept of first-time experiences and how they don't necessarily require extravagant innovations, but rather intentional moments for meaningful connections.
By curating these peak moments and leveraging nostalgia, you can create an unforgettable experience that resonates long after the event concludes.
Discover how content-driven experiences serve as your differentiating edge in event planning, and learn strategies to evoke soul-stirring emotions that leave a lasting impact on attendees.
Key Points:
- Understand how strategic content creation allows you to extend the impact and relevance of your event beyond its actual dates.
- Explore the power of intentional moments and how they contribute to creating a strong emotional connection with attendees, making your event unforgettable.
- Learn how nostalgia can be harnessed to evoke powerful emotions and forge a lasting bond with your audience, ensuring they continue to engage with your event long after it ends.
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.
Hosting an event? Download the FREE Event Planning Starter Guide
Want to stay connected? Follow The Diamond Butterfly Agency
Need support planning An Event? Schedule Your Consultation Here
In today's media-driven world, if it isn't on video, did it really happen? Learn what kind of videos you need to make sure your event is a complete success! Bring a pen and paper, this episode will get you thinking about the details.
Ryant Nelson, the founder of Reel Designs Media, believes leveraging video content is one of the most powerful tools for helping small business owners stand out and drive sales.
On The Event Gems Podcast, Ryant shares his advice on how small business owners can work with videographers to get the most out of video content.
Ryant shares gems to help you develop:
💎Strong partnerships with your creative team
💎How to create a HEROs journey for your audience
💎Techniques to maximize the reach of your video content
Resources:
About Our Guest:
Ryant Nelson is a highly accomplished professional with a background in electrical engineering. Ryant earned his bachelor's degree in the field and worked as a quality and test engineer for six years. In 2021, Ryant boldly decided to leave his job and pursue his entrepreneurial ambitions. His hard work and dedication paid off, as he successfully built a profitable business called Reel Designs Media.
In his first year as a business owner, Ryant generated six figures in revenue. He is originally from Natchez, MS, where he has established a presence in the local business community.
Social Media: Instagram
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.
Connect with The Diamond Butterfly Agency
Follow Event Gems on Instagram
Planning An Event? Schedule Your Consultation Here
"Your wardrobe is your first introduction before you meet someone," - Drew Nicole.
You need to stand out in your industry if you're a service pro with big ambitions. You could build a fabulous website and create content that stands out—but what if there was another way that you're missing?
What if there was something as simple as owning the room with your style?
In this exclusive interview, Natasha Wright sits with Image Curator Drew Nicole to get her expert insights on why personal style is essential for brand building.
Drew shares her wealth of knowledge from more than 15 years in fashion and merchandising and two-and-a-half years running her fashion-focused Curated Image Design business.
Drew believes the key to successful brand building is ensuring your visual aesthetic matches your messaging so you can show up and own the room.
In this episode of the Event Gems Podcast, we explore the importance of personal style:
➡️The disconnect between messaging, marketing, and branding
➡️How to ensure your visual aesthetic matches your messaging.
➡️How to confidently own the room with your style.
Resources:
About Our Guest
Drew Nicole is a Personal Stylist, Shopper, and Image Curator based out of Atlanta, GA. She serves high-performing CEOs by transforming their wardrobes through authenticity. Drew has been in fashion and merchandising for over 15 years and has used her experience to open her company of 2 1/2 years, Curated Image Design.
Connect with Drew: www.curatedimagedesign.com/resources
Instagram: @curatedbydrew
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.
Connect with The Diamond Butterfly Agency
Follow Event Gems on Instagram
Planning An Event? Schedule Your Consultation Here
Looking to build a strong community around your brand but don't know where to start?
In this episode I share my insights and lessons learned on how to create a bomb AF community that resonates with your target.
You'll learn about the essential elements of building a successful community, from understanding your brand's core values, mission, and vision to fostering trust, communication, collaboration, and shared values.
Join me as we explore successful communities like TEDx and Apple and discover how you too can create a safe, inclusive, and supportive environment for your people.
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.
Connect with The Diamond Butterfly Agency
Follow Event Gems on Instagram
Planning An Event? Schedule Your Consultation Here
Why blend in when you were made to dominate?
What entrepreneur hasn't dreamed of having a successful, recognizable brand? Even the most modest among us desire to create a long-lasting impact. I invited Kiana Powell of Forward PR to share her Branding gems on the power of owning your lane and taking a multi-dimensional approach to branding.
Kiana is a dreamer and doer whose career proves that dreams can come true with hard work. Kiana's innovative public relations and brand consultation style has been praised time and time again, while her unwavering commitment to her clients is unparalleled.
In this episode of The Event Gems Podcast, Kiana shares tips on:
💎 Sticking to your core content pillars to avoid market confusion
💎 The #1 tactic to ALWAYS stand out from the crowd
💎 Tips for winning and building your brand's authority through events.
Resources:About Our Guest:
Kiana D. Powell is a trusted Brand Consultant and owner of Forward PR, a full-service branding agency specializing in helping women entrepreneurs in health and wellness, hospitality and tourism, and special events industries increase their brand exposure and confidently position themselves as experts.
Website: forwardpublicrelations.com
Instagram: @_kiana.pr
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.
Connect with The Diamond Butterfly Agency
Follow Event Gems on Instagram
Planning An Event? Schedule Your Consultation Here
I am opening up the vault with an oldie but goodie originally recorded in 2021.
As service providers, we are consistently on the hunt for innovative ways to connect with our tribe. We need each interaction, both online and in-person, to act as brand amplification for our services.
We are able to amplify when we inform, educate and connect with our target audience. But to do this effectively, we need to understand the psychology behind creating an amazing experience.
On this episode of The Event Gems Podcast, I sit down with Victoria Matey Matey Events, a business events consultancy firm. She is also the author of ‘10 Principles of Strategic Event Planning’, a speaker, and a course creator.
As a multi-faceted business owner, Victoria knows a thing or two on building connections through the power of events.
Before you schedule your next webinar, host another virtual workshop, or deliver another course or program, you’ll want to tune in as Victoria, and I share how to apply psychology and behavioral science to create memorable, engaging experiences.
This episode touches on:
- Connecting with your audience both online and in-person
- Applying psychology and behavioral science findings to create engaging experiences
- The psychology of pricing and improving your ROI ethically!
Connect With Victoria Matey:Website: https://matey.events
Promo link: http://eventpsychology.thinkific.com/
Social: https://www.linkedin.com/in/victoriamatey/
Apps and Tools Mentioned In This Episode:
Forest Accountability App
Fabulous in an accountability tool
Read: The Economy of Experience
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.
Connect with The Diamond Butterfly Agency
Follow Event Gems on Instagram
Planning An Event? Schedule Your Consultation Here
We are opening up the vault to an oldie but goodie episode recorded in 2021.
All in favor of planning a profitable virtual summit that can build your influence, raise your revenue, and transform your clients' lives--click that play button RIGHT now! --Because it's all here, on The Event Gems Podcast, with Krista Miller!
Many service providers are their industry's "best-kept secret" because they think they lack a large social media following or don't know how to get in front of the right audience.
But that changes TODAY.
By the end of this episode, you will get to know Krista Miller, founder of Summit In A Box, and learn how this small business owner can help you plan a profitable summit that checks all the boxes.
With Krista Miller's Summit In A Box method, she provides entrepreneurs with the strategy and resources they need to build their audience and inject some cash into their business through the power of a virtual summit.
So, if you're ready to take your business up a notch and turn your ideas into reality through online summits that transform people's lives - then look no further!
Connect With Krista Miller, Virtual Summit StrategistGrab Your Summit In A Box Roadmap
Connect With Krista Miller On Social: https://www.instagram.com/summitinabox/
Watch the episode on YouTube
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.
Connect with The Diamond Butterfly Agency
Follow Event Gems on Instagram
Planning An Event? Schedule Your Consultation Here
Grab your earbuds🎧 because this episode of The Event Gems Podcast is about turning your magic into #impact and #income!
Joining us on The Event Gems Podcast is Powerhouse International Speaker, Best-Selling Author, and Award-Winning Lawyer Ashley Nicole Kirkwood @theashleynicoleshow
In this episode, Ashley and I discuss:
💎Reframing the way we think about sales
💎The #1 thing you should be focusing on in your business
💎The steps you need to become a sought-after speaker
If you struggle to find the right marketing approach to get noticed by potential clients, or you feel overwhelmed with all the options available, you don't want to miss these gems on your journey to becoming an in-demand speaker that can sell from any stage.
So, tune in, take notes, and get ready to level up your business with the help of Ashley Nicole Kirkwood on The Event Gems Podcast
Resources:
About Our Guest:
Ashley Kirkwood is an international speaker, best-selling author, and award-winning lawyer. She has helped doctors, lawyers, entrepreneurs, consultants, therapists, and D.E.I. experts package and position their expertise to land large corporate and collegiate speaking contracts using her proprietary P.A.I.D. Methodology®️.
Website:
http://www.ashleynicolekirkwood.com
Social Media https://www.facebook.com/Speak-Your-Way-To-Cash-109384657251567 https://www.linkedin.com/in/ashleynkirkwood/
https://www.instagram.com/theashleynicoleshow/
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.
Connect with The Diamond Butterfly Agency
Follow Event Gems on Instagram
Planning An Event? Schedule Your Consultation Here
"Hosting an event is stressful, but it doesn't have to be—discover 5 self-care tips for event hosts to help you stay calm and in control!"
This episode emphasized the importance of taking care of yourself while hosting an event and reframing how we think about self-love. By building a strong foundation for ourselves, we can better manage the stress that comes with hosting an event. This includes setting intentions, taking breaks, listening to our internal dialogue, expressing gratitude, and celebrating successes.
In this episode, you will learn the following:
1. What is the discipline of self-love and how can it help you become a successful event host?
2. How can having a strong foundation help you when hosting your events?
3. How can affirmations and an attitude of gratitude help you make the optimal choices for yourself and your events?
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.
Connect with The Diamond Butterfly Agency
Follow Event Gems on Instagram
Planning An Event? Schedule Your Consultation Here
Is it possible to host an event leading to money in the bank, meeting sales goals, and having dozens of lives changed? Once you hear this episode with Dr. Shanna Scott, the CEO of Shanna Scott PR & Events, you will believe it's possible!
Dr. Shanna is the founder of Shanna Scott PR & Events, a luxury event planning company known for helping entrepreneurs, coaches, and corporate, and government entities unlock events' power. Her events have helped her clients convert attendees into clients and close six and seven figures in a matter of days.
In this episode of Event Gems, Dr. Shanna and I discuss:
• How to successfully map out an event strategy that will drive profits
• Tips for maximizing your event sales and ROI
• The biggest challenge she feels event producers have
• How to create a memorable experience for attendees
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Resources:
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.
Connect with https://www.instagram.com/thediamondbutterfly/
Planning An Event? Schedule Your Consultation Here
About Our Guest
Dr. Shanna Scott PR & Events is an award-winning event and sales management firm that produces turnkey luxury corporate events for entrepreneurs, coaches, corporate entities, governments, and businesses.
https://www.facebook.com/shannascottevents/
https://www.instagram.com/shannascottevents/
https://www.shannascott.com/
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.
Connect with The Diamond Butterfly Agency
Follow Event Gems on Instagram
Planning An Event? Schedule Your Consultation Here
Planning an event for 2023 and beyond?
Tune in for a breakdown of different types of events that can grow your business. In this episode I talk about:
- Appreciation or Client Events
- Launch events
- Seminars and workshops
- Conferences
- Virtual events & Summits
- Webinars
- Retreats
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.
Connect with The Diamond Butterfly Agency
Follow Event Gems on Instagram
Planning An Event? Schedule Your Consultation Here
As we approach the new year, also known as the "new year -new me" season, it's time to ensure that our revenue-generating activities get the attention they deserve.
Contrary to popular belief, not all goals are created equal when setting goals. Some goals deserve to take center stage (i.e., become your primary focus), while others act as your background singers (i.e., necessary but not crucial to the show). By understanding the significance of each goal you set in your business, you can prioritize your efforts and maximize your results.
Have you sat down to determine what you'll focus on in 2023 in your Business?
In this episode of The Event Gems Podcast, I sit down with Tonya Harrison, Business Operations Expert, and CEO of Cignal Partners, to discuss how to set and crush your professional goals.
Tonya is walks us through her signature Precision Planning Process, which includes:
- Defining your objectives
- Setting SMART goals
- Leveraging the right resources
- Tracking the right metrics in your Service Based Business
About Our Guest
Tonya D. Harrison is the founder of Cignal Partners, a firm that supports small and micro businesses to improve operations and team performance with efficient systems and solutions.
Schedule a planning consult call at cignalpartners.com/plan
Connect with Tonya via Linkedin
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.
Connect with The Diamond Butterfly Agency
Follow Event Gems on Instagram
Planning An Event? Schedule Your Consultation Here
Welcome to season 3 of the Event Gems Podcast where coaches, consultants and speakers learn how to produce profitable and impactful events.
An impactful and profitable is attendee centric. In this episode, learn why the experience matters before, during and after an event.
Follow on Instagram @eventgems
Follow on Instagram @thediamondbutterfly
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About the host
Natasha Wright is a Certified Meeting & Event Manager (CMP) and the founder of The Diamond Butterfly Agency (TDB). TDB is full-service event production & management boutique agency that provides in-person, virtual and hybrid event experiences for:
- Associations
- Government agencies
- Established Business Owners
About Natasha Wright
Natasha Wright is the host of The Event Gems Podcast and the owner of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides in-person, virtual, and hybrid event experiences. TDB believes intentionally curated spaces can become cultural & social drivers for positive change.
Connect with The Diamond Butterfly Agency
Follow Event Gems on Instagram
Planning An Event? Schedule Your Consultation Here
In this episode of the Event Gems Podcast, my guest is Vicky Matey. She is a host of a Shot of Truth Podcast and creator of ideas, thoughts, content.
Today we will dive into the topic, Building Multicultural Events and Inclusive Communities.
- How to Build Inclusive Communities
- How to Advocate for Multicultural Event at an Institution
- Finding the Courage to Stay on the Path with Your Goal or Mission
Vicky is a 28-year-old creator that's hoping to be a 70-year-old creator someday. She daydreamed in her early 20s through Business school trying to understand her role in the world as a first-generation queer, undocumented woman. Currently, she is the host of a Shot of Truth Podcast--a podcast created for undocumented people and those affected by border imperialism.
Resources:
Shot of Truth Podcast https://shotoftruthpodcast.com/
Don’t forget to subscribe, share, and review if the information was helpful.
Follow on Instagram
instagram.com/shotoftruthpodcast
instagram.com/eventgems
In this episode, I am speaking with Public Speaking Coach, Sherhara Downing. She is the founder of her own communication company, Level Comm LLC.
Today we will dive into the topic, Shine Bright Like A Diamond: How Confidence & Clarity of Message can Boost Your Biz.
- How To Get Over The Fear of Public Speaking
- How to Clarify Your Message
- How To Show up and Speak More Confidently
Sherhara's mission is to make human interaction effortless. Through customized trainings and workshops, she educates leaders on how to improve performance and engagement. With an expert understanding of effective communication and dynamic delivery in public speaking, she empowers professionals to learn something new, use something new and have a good time doing it. With her unique communication practices and strategies, professionals learn to speak, present and influence. To anyone. Anywhere.
Visit her website: www.levelcomm.com
Don’t forget to subscribe, share, and review if the information was helpful.
Follow on Instagram
https://www.instagram.com/sherhara/
instagram.com/eventgems
In this episode, I am speaking with City of Lauderhill Commissioner, Melissa P. Dunn. She is the CEO of MD Marketing Network and founder of the DunnWisdom movement.
Melissa P. Dunn, MBA is a small business owner and community activist who has devoted her career to promoting economic stimulus, health and wellness, and quality of life issues throughout South Florida. With a degree in Sociology from Judson College in Marion, AL, and an MBA from Florida International University, Melissa has managed her business under the philosophy that you can raise profits while also raising awareness.
Today we will dive into Relationship Currency - How To Increase Your Reach with Strategic Collaborations:
How To Find The Right Collaborative Team
Creating Win-Win Relationships
How To Network Amid a Pandemic
Don’t forget to subscribe, share, and review if the information was helpful.
Follow on Instagram
instagram.com/commissionerdunn
instagram.com/mdmarketingnetwork
instagram.com/eventgems
Welcome to Season 2.
This season the focus will be on virtual events and how to create more impact and profit. In this episode learn what to expect from the upcoming episodes and the 8 step Event Gems Pathway to keep you on track when planning your virtual event!
Follow on Instagram @eventgems
Follow on Instagram @thediamondbutterfly
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Natasha Wright is a Certified Meeting & Event Manager (CMP) and the founder of The Diamond Butterfly LLC. Her company provides event management and marketing and social services for businesses that want to connect and engage audiences across different platforms. She has planned, managed and marketed several events in the Arts, Business and Empowerment space. She has worked on such as NFL Play Football, Art Basel: Ode To Hip Hop and City of Miramar Black History Month Celebration.
She is the recipient of the Walkers Legacy Power Award for her accomplishments in business and leadership and host of the Event Gems podcast which provides entrepreneurs with insights on how to conceptualize, market and execute their business related events. She is a graduate of Florida International University (FIU) with a degree in Psychology and Miami Dade College's MarketHack program for Digital Media.
In this final episode, I am sharing my experience during COVID-19, pivoting to virtual events and some virtual platforms that can help support you in shifting to the online world.
Follow on Instagram @eventgems
Follow on Instagram @thediamondbutterfly
__________
Natasha Wright is a Certified Meeting & Event Manager (CMP) and the founder of The Diamond Butterfly LLC. Her company provides event and social media management services for businesses that want to connect and engage audiences across different platforms. She has planned, managed and marketed several events in the Arts, Business and Empowerment space. She has worked on such as NFL Play Football, Art Basel: Ode To Hip Hop and City of Miramar Black History Month Celebration.
She is the recipient of the Walkers Legacy Power Award for her accomplishments in business and leadership and host of the Event Gems podcast which provides entrepreneurs with insights on how to conceptualize, market and execute their business related events. She is a graduate of Florida International University (FIU) with a degree in Psychology and Miami Dade College's MarketHack program for Digital Media.
In this episode, I am speaking withAudria Richmond, CEO of Uncloned Marketing.
Born to break ground, Audria Richmond is the Marketing and Launch Strategist you find when you know it’s time to scale your business model, automate your marketing and multiply your
money.
With her incomparable formula of business strategy, unquenchable creativity and
tech-savviness, Audria is a force that is impossible to reckon with. Since 2014, her consulting company has earned over $700K in revenue without an expansive team, proving that profitability is always possible as long as a genius is behind the scenes. Through her bestselling books, first-of-its-kind app, and consulting, Audria has helped thousands of entrepreneurs and companies to stake their claim in the market, moving from
doing it like everybody else to completely UnCloned.
Today we will dive into How to Create Irresistible Branding for Live & Virtual Events:
- The Importance of a Brand Style Guide
- How to Re-purpose Event Content
- Uncloned Tips to Elevate your Virtual Events
Don’t forget to subscribe, share, and review if the information was helpful.
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Audria Richmond
The Diamond Butterfly
Event Gems Podcast
In this episode, I am speaking with Linda Hollander, CEO of Sponsor Concierge.
Linda Hollander has been featured by Inc. Magazine as the leading expert in corporate sponsorships.
She is the CEO of Sponsor Concierge which helps business owners profit from the awesome power of corporate sponsors. Linda Hollander has 20 years of experience in business. Her corporate sponsors have included Microsoft, Citibank, Fed Ex, Health Net, American Airlines, Bank of America, Wells Fargo, Staples, Wal Mart and IBM.
Today we will dive into How to Secure Corporate Sponsors:
- The 3 P's of sponsorship
- How to find corporate sponsors to underwrite your event
- How to structure sponsorship offerings
Contact Linda here
Don’t forget to subscribe, share, and review if the information was helpful.
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Linda Hollander
The Diamond Butterfly
Event Gems Podcast
In this episode, I am speaking with Shade Y. Adu
Shade is a Digital Brand Strategist, Bestselling Author and International Speaker. She helps women entrepreneurs use the power of social media and live streaming to brand, build, and monetize digital programs, products, and services. Shadé has been featured in Hello Beautiful, Black Enterprise, The Network Journal, and Rachael Ray Show.
Today we will dive into Why Now is the Time For You To Plan Your Virtual Event:
- How to pivot and thrive in during crisis
- How to figure out your pricing structure
- The best platforms, low cost options for your virtual events.
Don’t forget to subscribe, share, and review if you find the information helpful.
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Shade Y. Adu
The Diamond Butterfly
Event Gems Podcast
In this episode, I am sharing four reasons why you should be producing an event to boost your brand.
Today I will dive into Event Gems to Boost Brand:
- How to use your events to amplify your brand
- How to use events to capture leads
- How to use events to build your authority
Don’t forget to subscribe, share, and review if you find the information helpful.
Follow on Instagram
The Diamond Butterfly
Event Gems Podcast
In this episode, I am speaking withMichelle Talbert of Her Power Space.
Over the past seven years Michelle Y. Talbert has helped hundreds of women improve their lives and businesses through her podcasts and workshops.
Her connections and vast business network have created massive opportunities, ranging from an invitation from The Obama White House to speaking on stages across the country. Michelle is a contributor to Black Enterprise magazine and has contributed to numerous publications on social issues, technology and business topics.
Michelle has been featured in a number of publications, including Forbes, EBONY, The Washington Post, Huffington Post and USA Today and was a member of the Lean Startup DC winning team.
She’s a graduate of Cornell University and the University of Pennsylvania School of Law and holds a Certificate in Business Policy and Management from the Wharton School of Business, all achieved while raising her two school-aged children as a divorced, single mom. She is also the founder of Her Power Moves and the Her Power Space - Co-working and Event Space.
Today we will dive into How to Authentically Connect & Create Cash-flow:
- How leverage online and offline communities
- How to strategically network to create cash-flow
- How authenticity can lead to sold out event
Don’t forget to subscribe, share, and review if you find the information helpful.
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Michelle Talbert
The Diamond Butterfly
Event Gems Podcast
In this episode, I am speaking with Yvette N. Harris or Harris Public Relations.
Yvette N.Harris is the guiding force behind the boutique strategic Public Relations firm, Harris Public Relations, which has risen to become one of the top powerhouse public relations firms operating for over 20 yrs and headquartered in Miami, Florida.
She has been recognized for numerous awards for her involvement in the arts, business, and cultural communities and some of her clients have been featured in some of the most prominent media outlets worldwide including Essence, Upscale, Huffington Post, The Wall Street Journal, Essence Magazine, Thrive Global, Okay Player Africa to name a few.
Today we will dive into PR, Grit & Passion:
- How having a guiding compass can advance your business
- Understanding the importance of grit, passion and networking
- How to get your business or event featured without a press release
Don’t forget to subscribe , share, and review if you find the information helpful.
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Yvette N. Harris
The Diamond Butterfly
Event Gems Podcast
In this episode, I am speaking with L.Celest Dunn of The Grey Management Firm.
L. Celest has been an Entrepreneur for 18 years and has worked with brands such as Disney, Ciroc and Hilton Hotel. She is an Event Strategist, Serial Entrepreneur and Innovator.
Today we will dive into the Lessons From A Corporate Event Strategist and how small businesses can leverage their existing platforms by:
- Hacking the content of your event
- How to deliver an experience that converts
- Leveraging your advantage as a small business
Don’t forget to subscribe , share, and review if you find the information helpful.
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L.Celeste Dunn
The Diamond Butterfly
Event Gems Podcast
Are you thinking about how events can transform your business?
In this episode, Suzette Speaks shares:
- Moving past fear and starting a networking series
- The formula for building your tribe and producing sold out events
- Ticket pricing strategies
- How to choose qualified speakers for your conference
Tune in to Event Gems by The Diamond Butterfly w/ Featured Guest- Suzette Speaks. Suzette is a Speaker, Author, Host, Attorney, Event Producer and Founder of S.P.E.A.K Conference.
*This episode was originally recorded via Facebook Live.
Learn about what you can expect from the podcast and more information about the Host Natasha Wright.