Top Shelf Marketing Facts: Recent Episodes

Rodrick Cox

Sharing quality sales & marketing facts, motivating small business owners and interviewing extraordinary people.

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In today’s world social media you have to be very conscious of what you type and how it’s going to be perceived. Nowadays it’s so easy to type so quickly and have your message put out via text or Twitter or social media and have it be perceived in a manner that maybe that you…

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No matter if you are the buyer or seller the old adage is true, You Get What You Pay For. If you are not overdelivering then you’re not giving more than what your customer pays for. If you buying or hiring or procuring make sure what you know what you are getting. The best price…

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There is no better time than now to try something you always wanted to do. It may be scary and scary times, but everyone around you has apprehension. Push aside the reasons why not and be your own boss.

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The best way to take on a big project or task is piece by piece and don’t look at it as such a huge task. Do your work, build your team, and get it done in chunks.

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Now more than ever, it’s time to be creative in whatever you do. Figure out a way to stand out and be heard. Show your creativity and get ahead of everyone.

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“Content builds relationships, relationships build trust, trust drives revenue” by Andrew Davis. What a great quote! Learn the importance of developing relationships.

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As a CEO or Business Owner, how do you lead your team in the midst of a crisis? Your team knows why you are where you are. They want to know what is happening to comfort them and your actions/plans to move forward.

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I got a chance to zoom in on John (Johnny or JT) Tomlinson and talked about how he started his business, went deer hunting once and talks about the current pandemic.

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Thanks for listening to this podcast. This is a time that we’re going to have to practice our patience. We have just been mandated by the state of North Carolina for 30 days of shelter in place and I think it’s going to be a long road ahead. So, at this time and knowing what…

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Day 1 in the chamber. Using my inside voice as we hunker down for the Shelter-in-Place order that just started yesterday in Charlotte, NC. As COVID-19 makes its way around, we are hunkering down. Follow along on this whirlwind of inside activity with us. 

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Don’t cut marketing budgets. It’s time your make sure your business is online 24 /7. With the way the economy and Covid -19 is affecting the world you have to make sure you continue to communicate with others and get our message out. The world is changing and you have to change with it, now more…

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If your phone rings at 5:15 on Friday, answer it. Your 5:15 might be someone else’s 4:15 or 3:15 or even 2:15?

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Be a disrupter and learn the 3 marketing lessons of David vs Goliath.

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Top Shelf is associated with Extraordinary Quality, so you always need to be Extraordinary.

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The amount of video consumed by the average person daily is unbelievable. You need to be a producer of content, not consumer of video content.

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Rodrick Cox shares a first podcast in 2020. It pays to be authentic even if it’s a little rough. I’m looking for other Fact Seekers and Fact Givers.

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