Hustle Humbly: Recent Episodes

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Ever wonder what real estate agents are talking about when nobody's watching? We went straight to the source: Reddit.

We dug through the subreddits: r/realtor and r/realestateagent, reading through 2025 and 2026 posts to see what agents are actually saying when they think no one from their brokerage is looking. And y'all, it was a lot. One out of every three posts was a vendor or marketer trying to sell agents a shiny solution to a problem they just admitted to having in public. The most engaged posts were not the wins or the strategy questions. They were confusion, hurt feelings, and agents who felt completely lost.

So we broke it all down by topic: vendor fatigue, new agents who are drowning, a commission split that made everyone (including us) mad, what happens when your best friend uses another agent, the listening mistake that cost one agent a listing, social media chaos, CRM overload, the professionalism gap, and the agents juggling real estate with a second job. If you have ever felt like you were the only one struggling with any of this, we promise you are not.

Here's what we cover in this episode:

• Why one in three posts on real estate Reddit is really just a vendor pitch in disguise
• What it means that the most engaged posts are about confusion, not wins
• Why new agents commenting on Reddit made us so sad, and what's really going on
• What "character creation syndrome" is and why the perfect headshot and business cards don't build a business
• Episodes to check out if you or someone you know is a drowning new agent
• The commission split story that had everyone up in arms and what she should have known before saying yes
• What happened when a good friend went under contract with a Zillow agent without saying a word
• The listing an agent lost because she forgot a detail the seller told her three weeks earlier
• Why posting "just sold" content is officially spam, and what to post instead
• Why agents are sitting on thousands of contacts they never actually use
• The professionalism gap showing up in nearly every single thread we read
• What dual career and part-time agents are up against, and the encouragement they need to hear

Key Quotes & Takeaways:

• "The most engaged posts weren't about strategy or wins. They were about confusion, hurt feelings, and feeling lost."
• "We've got to stop trying to automate the relationship building part of our job. It's reps."
• "Building the image of a successful agent doesn't actually create success. Doing the things successful agents do should be your only focus."
• "Fifty percent of the time the other agents are way harder than my clients."

Products, People & Previous Episodes Mentioned:

• Episode 361: Agent Vendor Relations (hustlehumblypodcast.com/361)
• Episode 356: Mistakes New Agents Make (hustlehumblypodcast.com/356)
• Episode 336: Growing Realtor Confidence (hustlehumblypodcast.com/336)
• Episode 103: New Agent 101 (hustlehumblypodcast.com/103)
• Episode 26: Everything We Wished We Knew Before We Started (hustlehumblypodcast.com/26)
• Episode 334: What to Say When Friends or Family Use Another Agent (hustlehumblypodcast.com/334)
• Episode 39: How to Deal with Rejection (hustlehumblypodcast.com/39)
• Episode 116: Communication (hustlehumblypodcast.com/116)
• Episode 326: Managing Sellers with Confidence (hustlehumblypodcast.com/326)
• Episode 343: The Social Media Mindset Shift (hustlehumblypodcast.com/343)
• Episodes 301, 308 & 274: Social Media Episodes (hustlehumblypodcast.com/301, /308, /274)
• Episode 335: Before You Join the Real Estate Jam (hustlehumblypodcast.com/335)
• Episode 23: The Three P's of Professionalism (hustlehumblypodcast.com/23)
• Episode 360: Feel Good Stories From the Field (hustlehumblypodcast.com/360)
• Episode 355: Treat Your Business Like a Business (hustlehumblypodcast.com/355)
• Episode 198: Real Estate Side Hustles (hustlehumblypodcast.com/198)
• Plaud recorder (mentioned as a tool agents are using to capture appointment details)

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Do you ever feel like you're working hard in your real estate business, but nothing is actually happening? You might be busy without being productive, and that is exactly what we are digging into today.

When you work for yourself, nobody is forcing you to audit your business. You just stay in it instead of working on it. So we decided to hold up a mirror and do a full accountability check in, together, out loud, on the mic.

We walk through the same audit questions we ask ourselves: did I actually do the thing, did I do it once or consistently, did I have a follow up plan, am I measuring results too soon, and did I tell people what I do and how I help. We use a real case study (73 hand written letters to one neighborhood) to show exactly how this plays out, then we take you through marketing, database, consistency, ROI, and real life scenario audits including the gym, your sphere, and past clients who used another agent.

Here's what we cover in this episode:

• Why "hiding behind busy work" isn't the same as growing your business
• The real reason your business "clock" hasn't started (and why it now takes closer to four years, not three, to really get momentum)
• The five big questions to ask before you decide something "worked" or "didn't work"
• A live case study auditing Alissa's 73 hand written letters to one neighborhood
• Why doing something once is never enough to judge results
• How to build a real follow up plan instead of just hoping something works
• Auditing your general marketing activities and tracking your actual ROI
• Why comparing yourself to the other agents in your market is a trap
• How to know if you're giving something enough time before you quit
• The database and relationship questions every agent should be asking
• Why adding new people to your database in the last 30 days matters
• The consistency check: are you working every week, or only when it's slow?
• Real life scenario audits: lost past clients, mailers that didn't work, and sphere referrals
• Why the gym, school, or church community isn't producing referrals (and what actually will)
• What to ask yourself when marketing spend didn't produce results
• The "then what" question that changes everything about your follow up
• Why relationships, not transactions, are the real long game in real estate

Key Quotes & Takeaways:

• "If you've been in the business for five years and you've never treated it like a business or had systems in place and tracked what you're doing, I hate to tell you, but your clock hasn't started." - Alissa
• "You're not working on it, you're working in it." - Katy
• "Preparation is the highest form of procrastination." - Alissa
• "It's like you keep saying, then what?" - Alissa
• "We should enjoy our marketing. It should feel natural to you. It should be your vibe. And that is how you connect with people." - Katy

Products, People & Previous Episodes Mentioned:

• Hustle Humbly Community (hustlehumblypodcast.com/membership)
• Episode 17: What to Do When You Are New OR Slow
• Episode 19: all about consistency

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You win some, you lose some. So why does losing one always feel like it means so much more?

This week we get into what happens after the deal falls through, the client picks another agent, or a friend quietly lists their house with someone else. We talk about the "one day rule" a friend taught us for grieving a lost deal, and why real estate karma means the good and the bad even out over time if you let it.

We share the moment a nervous friend told us she wasn't hiring us, and why we've learned to respond with grace instead of guilt-tripping. We get into the client who broke the news she was moving out of state over text, the ones who ghost instead of confronting you, and why the people who face you directly deserve to never regret it. We also cover the awkward reality of splitting business between two agents in one household, the ChatGPT trick for cooling down an angry email before you hit send, and a listener's story about a "shopper" who keeps circling back without ever committing.

Then we tell the story of a seven figure deal that turned into a $70,000 condo, then into no deal at all, and how walking away with honesty turned into a stream of referrals instead. And we close with the story of an eight year strained friendship that got repaired with one honest text message.

Here's what we cover in this episode:

• Why we believe in real estate karma and how it evens out over time
• The "one day rule" for grieving a lost deal and moving on
• What to say when someone nervously tells you they're not hiring you
• Why business gets messier when it's built on relationships, not just transactions
• The client who confessed she was relocating out of state over text
• Being the icebreaker when a client lists with someone else and never tells you
• How to handle it when a buyer's spouse already has "his" agent
• Splitting a household's business between two different agents
• Using ChatGPT to turn an angry email into a professional one
• A listener's letter about a shopper who never quite commits
• Sticking to your boundaries even when it might cost you the deal
• The seven figure deal that shrank to a $70,000 condo, then to nothing
• How honesty about a bad purchase turned into new referrals
• Repairing an eight year strained friendship with one text
• Our rapid fire list of real estate karma quotes to remember

Key Quotes & Takeaways:

• "Be the agent who says no worries, I'm happy for you, and actually means it."
• "Every time you choose grace over resentment, you're playing the long game."
• "Don't burn a bridge because you're hurt. You may need to cross it again later."
• "Real estate is hard enough without carrying a backpack full of grudges."
• "If you take every business decision personally, this business will eat you alive. Your value is not determined by whether someone hires you."
• "We're building a reputation, not collecting scorecards."

Products, People & Previous Episodes Mentioned:

• Episode 346: Desperate Agent Behavior (hustlehumblypodcast.com/346)
• Hustle Humbly Community (hustlehumblypodcast.com/membership)

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Three low appraisals. Ten days. One Realtor who used to be an appraiser herself, with a dad and sister still in the field.

If you've been hearing agents in your market say appraisals are coming in low right now, you're not imagining it. In this episode, Alissa walks us through three real, current transactions where the appraisal came in under contract price, and what she actually did about each one. From a $20,000 gap that took two hours of dispute writing to a $55,000 shortfall that made her question her entire career, this is a real look at what it takes to fight for your seller, or protect your buyer, when the number comes back low.

We get into why appraisers are often behind the market, what actually goes into a strong appraisal dispute letter, why you should never let ChatGPT write the whole thing for you, and how to keep your sellers grounded without ever making promises you can't keep.

Here's what we cover in this episode:

• Why appraisals are coming in low right now, and why appraisers are always a little behind the market
• Case Study #1: the $20,000 low appraisal that got resolved for a $13,000 gap
• Exactly how to start an appraisal dispute (and why you review before you call your seller)
• What actually goes in a dispute letter: facts only, no feeling words
• Why you can't rely on ChatGPT to write your dispute for you
• Buyer and seller options when an appraisal comes in low, and who really has to sign off
• Case Study #2: the small $3,000 gap where the seller chose not to dispute at all
• Case Study #3: the $55,000 appraisal gap that took two of the longest dispute letters of the week
• How to set your sellers' expectations at the listing appointment so a low number doesn't blindside them
• Why you're just the messenger with data, and how to keep that from feeling personal

Key Quotes & Takeaways:

• "It needs to be written as factual. Only the facts." – Alissa
• "You have to know these houses. If the appraiser makes a mistake, the computer doesn't know it's a mistake." – Alissa
• "You're just a messenger with data." – Katy
• "It's not that I'm not confident. It's that I know a second appraisal could come in lower too." – Alissa

Products, People & Previous Episodes Mentioned:

• ChatGPT / AI tools (referenced as a starting point for reviewing an appraisal, not a replacement for agent fact-checking)

Got a toast for someone who's helped you in your business? This episode's toast is from Samantha Gonzalez, honoring her mentor Teena Marie Mateo. Send yours to team@hustlehumblypodcast.com and we might read it on the show!

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You want to buy a house. But you can't. Or it's just really, really hard. We've both got buyers right now who are struggling, and it's not because they're not trying. It's because the math has changed. Back in the 60s, 70s, and 80s, houses were $20,000 to $40,000 and you needed 20% down. Now that down payment number is basically what a whole house used to cost, and the median price in our market has nearly tripled since one of us started selling real estate in 2005. So in this episode we're getting into what it actually looks like to help a buyer who is priced out, unsure, or just starting to gather their numbers. From lender grant programs you may not know exist, to the buyer consultation questions that save everyone time, to the client who thought they had a million dollars covered and didn't, we're sharing the real stories behind helping buyers navigate an affordability crunch without losing hope (or your sanity). Here's what we cover in this episode: - Why the math is so different now than it was even ten years ago - Why you need more than one go-to lender, and how to find out what specialized or grant programs are available in your market - The Regions Bank 100% doctor loan and why niche lender programs matter - A real buyer consultation story and why starting with the numbers first changes everything - How to handle a referral when the buyer's expectations and budget don't match reality - What a credit re-score is and why it matters for buyers who aren't quite ready - The overconfident buyer story that still makes us wince - Why "congrats on your pre-approval" doesn't mean go start showing houses - Why you always need to see a house with your own eyes before writing an offer - How to manage parents who show up excited (and a little too opinionated) during a buyer's search - Why some inspection issues are dealbreakers and others just need a little imagination Key Quotes & Takeaways: - "It's not that I'm too good for the price point. It's that I know the mental toll." - "There's no secret. There's no secret foreclosure. There's no secret fixer upper." - "I just want my buyers to have the information and the education to make a good, sound decision. I don't want the decision made off of emotions or fear." - "Owning the house fixed my credit. Every month I paid that mortgage, my credit just went up, up, up, up." - "You have to start somewhere. It's an investment." (Speaker unconfirmed on all quotes above, this transcript's labels all read "Unknown" instead of Alissa/Katy.) Products, People & Previous Episodes Mentioned: - Episode 361: Agent Vendor Relationships (hustlehumblypodcast.com/361) - Hustle Humbly Community (hustlehumblypodcast.com/membership) Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly Get your FREE Database Template: http://hustlehumblypodcast.com/starthere Email Templates 101: http://emailtemplates101.com Agent Systems 101: http://agentsystems101.com All Resources: http://hustlehumblypodcast.com Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com Music: Straight A's by Connor Price → https://connorprice.shop/ The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

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Has a lender ever given you the full court press and you weren't sure how to say no? Or maybe you've wondered why your vendor partners aren't sending you more leads? This episode is going to give you a lot to think about. We've been getting messages from agents on both ends of this spectrum — some wanting to know how to get lenders to back off, and others wanting to know how to find a lender who will send them referrals. So we decided it was time to address both, and we're not holding back. We start by going back to basics with a law you may have heard of but probably don't know as well as you think: RESPA, the Real Estate Settlement Procedures Act. It has been around since 1975, and it is still federal law, and it still applies to you and every vendor relationship you have. Then we get into the real conversation — mindset, professionalism, how to say no gracefully, and why expecting leads from your vendors is a trap that will make you miserable. Here's what we cover in this episode: - What RESPA actually is and what it prohibits (spoiler: a lot of what you see happening in the industry) - The history of RESPA, Dodd-Frank, and the CFPB and why these rules exist - Why "things of value" from vendors — including gift cards, event tickets, and subsidized marketing — are considered illegal kickbacks - What co-marketing with a lender is allowed to look like vs. what crosses the line - Why lenders get more aggressive when the market slows and how to handle it with kindness - How to professionally say no when a vendor won't stop pursuing you - Why you should never choose your lender based on what they can do for you - The mindset shift you need to stop expecting referrals from your vendor partners - How to add vendors to your database and treat them like people, not a lead source - A real community story about a lender who finally sent a referral after 16 months — and why it worked - How agent behavior is observed by every vendor you work with, every single time This is your reminder that your vendor relationships are a reflection of your professionalism. And your business is yours to run. Key Quotes & Takeaways: - "If you are an agent out there, you do not pick your lender based on who can do the most for you. We are here to represent our clients." Katy - "The lenders that I use are answering their phones because they're at their office." Katy - "You are being observed." Katy - "I am in charge of what I make." Katy - "Everybody's nice until they're not — until they don't get what they're expecting." Katy - "You are responsible for yourself. You are responsible for generating your own business." Katy - "I want to be known as someone you do not ever have to ask to pay for anything for her, because she's not gonna let you." Katy Products, People & Previous Episodes Mentioned: - The Big Short (2015 film) - RESPA — Real Estate Settlement Procedures Act (1975) - Dodd-Frank Act (2010/2015) - Consumer Financial Protection Bureau (CFPB) - Hustle Humbly Community (hustlehumblypodcast.com/membership) Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly Get your FREE Database Template: http://hustlehumblypodcast.com/starthere Email Templates 101: http://emailtemplates101.com Agent Systems 101: http://agentsystems101.com All Resources: http://hustlehumblypodcast.com Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com Music: Straight A's by Connor Price → https://connorprice.shop/ The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

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The market is tough, agents are stressed, and claws can come out. We get it. But being a jerk isn't going to make anything better, and this episode is our loving reminder of that.

We are deep in summer and we just needed a little happy boost around here. So instead of another finger-pointy episode about what's going wrong, Katy and I sat down to share some genuine feel-good stories from the field. Stories about what happens when Realtors actually choose community over competition, even when the market makes that harder than it should be.

This episode is the pep talk you didn't know you needed. Whether you are the listing agent, the co-op agent, the broker, or just someone who has been on the receiving end of a kind gesture, we think you will walk away from this one feeling a little lighter and a lot more inspired to be the agent people actually want to work with.

Here's what we cover in this episode:

• How Alissa organized a "speed dating" listing tour with five agents she barely knew and what happened next
• Why reaching out to strangers in the MLS is not as scary as you think it is
• The story that went viral-ish: when the agent who lost the listing brought the buyer
• What to do when you lose a competing listing appointment to a friend
• Why being the thoughtful co-op agent who calls about the AC or the hole in the ceiling actually matters
• How listing agents can show up for buyer agents (and why it pays off)
• The LSU baseball ball signed by a retired player and why a Realtor friend made it possible
• What happens inside a luxury neighborhood when competing agents decide to run open houses together
• Why how you exit a brokerage matters just as much as how you enter one
• What brokers can learn from being gracious when agents leave

If you have been feeling the pressure to compete instead of connect, this is the episode for you. Your reputation is one of the best tools you have, and being a good co-op agent is one of the fastest ways to build it.

Key Quotes & Takeaways:

• "Being a jerk isn't going to make anything better." Alissa
• "In multiple offer situations, your reputation is one of the best tools you can have." Katy
• "You get more flies with honey." Katy
• "How do you want to be talked about? That agent is going to go to their new company and they're going to talk about you." Katy
• "People are starving for the good. We are just not sharing enough of it." Alissa

Products, People & Previous Episodes Mentioned:

• Episode 36: Community Over Competition (hustlehumblypodcast.com/36)
• Episode 129: How to Be a Good Co-Op Agent (hustlehumblypodcast.com/129)
• Hustle Humbly Community (hustlehumblypodcast.com/membership)

Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.

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Is your brain cluttered with every new tool, platform, and software someone told you that you absolutely need? Same.

This episode started as a simple refresh of our tech stack after a listener wrote in asking what we actually use to run our businesses. Spoiler: the list is still shockingly short. But somewhere between Google Sheets and listing descriptions, we took a turn into AI territory, and y'all, we are not turning back.

We walk through our bare-bones tech stack (yes, we still use a spreadsheet), talk honestly about how we are each using AI in our real estate businesses right now, and share why keeping things simple is not laziness, it is a strategy. We also get into SEO vs. AEO vs. GEO (yes, GEO is a real thing and it matters), what AI actually pulled up when Alissa searched herself, and the big announcement: Katy is teaching a monthly AI class inside the Hustle Humbly Community starting now.

If you have been quietly panicking every time someone mentions AI, or if you have been using it already and want to go deeper, this episode is for you.

Here's what we cover in this episode:

• The listener email that prompted this episode and our full simple tech stack answer
• Why simpler systems get used more consistently (and cost less money)
• Google Sheets, Trello, Canva, email, Google Drive, MLS, and yes, a little AI
• Transaction management and e-sign tools required by our brokerages
• How to qualify your tech choices based on the type of business you want to run
• SEO vs. AEO vs. GEO: what each one means and which one actually matters for your real estate business
• What happened when Alissa's seller looked her up with AI (hint: reviews matter a lot)
• How Alissa used ChatGPT to analyze multiple offers and review pre-approval letters
• Using AI to virtually stage photos, repaint rooms, and show sellers the vision
• How Katy used Claude to turn listing appointment notes and photos into a beautiful PDF checklist for a seller
• The Plaud device that listens to your appointments and summarizes them
• Why shiny tools do not fix broken habits
• Claude vs. ChatGPT: what is different and why Katy made the switch
• Projects, skills, and co-work inside Claude explained simply
• The new monthly AI class inside the Hustle Humbly Community for $25/month
• Why your Google reviews are your most important AI visibility tool right now

Key Quotes & Takeaways:

• "Shiny objects feel productive, but they can delay real progress." Alissa
• "New tools do not fix broken habits. If you have systems in place that you're not using, a new system is not going to help you." Alissa
• "As long as you're running your business like a business and getting reviews from people, the internet and the AI are going to pick up on that." Alissa
• "You can not ask for more business if you are not taking care of the business you already have." Alissa
• "Using AI well will probably cut your task in half." Katy

Products, People & Previous Episodes Mentioned:

• Episode 8: Tech Tools for Real Estate (hustlehumblypodcast.com/8)
• Google Sheets (free)
• Trello (free)
• Canva (free and paid)
• Google Drive (free and paid)
• ChatGPT (chatgpt.com) paid plan ~$20/month for photo editing
• Claude / Claude.ai (claude.ai) paid plan ~$22/month
• MLS e-sign (included with board dues)
• Dotloop (e-sign & transaction management)
• SkySlope (transaction management)
• Hustle Humbly Community (hustlehumblypodcast.com/membership)
• Email Templates 101 (emailtemplates101.com)

Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.

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Have you ever closed a deal only to find out you had the wrong person on the buyer rep agreement? Or listed a property without confirming who actually has legal authority to sell? This episode is your reminder that verifying identity in real estate transactions is not optional, and the stories in this one will make sure you never forget it. We are diving into a topic that sounds logistical but is actually one of the most important things you can do to protect your business: making sure you have the right signatures on the right documents from the very beginning. From buyer representation agreements to estate listings, from fraud prevention to identity verification, we are sharing real stories, real mistakes, and real solutions. Katy kicks things off with a wild story from a colleague whose buyers turned into a commission battle because a college daughter signed a buyer rep agreement with a Zillow agent while mom and dad were out of town. The result? A 50/50 commission split and a hard lesson learned. Alissa shares her own recent experience with a couple where the husband flat out refused to sign, plus the story of how a cash-paying dad showed up at closing and threw off her compliance paperwork entirely. We also get into estate sales, listing fraud on vacant land, power of attorney misconceptions, and why asking for a copy of someone's driver's license is never overstepping. Here's what we cover in this episode: - Why the buyer rep agreement is only as strong as the names on it - How to find out who will actually be on title before you start showing homes - What to do when only one party in a couple signs your buyer representation agreement - The procuring cause nightmare that the buyer rep agreement was supposed to fix - A first-hand story about a husband refusing to sign and how Alissa handled it - When a dad swoops in with cash at closing and suddenly you have the wrong buyer on paper - How to protect yourself when listing inherited or estate properties - Why you should ask for a copy of the will and contact the succession attorney before you list - What happens when a succession is not complete and your listing cannot legally sell - Vacant land fraud: the growing scam where someone pretends to be the seller - The truth about power of attorney and why you cannot do a POA for a POA - Why asking for a driver's license is not rude; it is just good business - How to use your broker as a buffer when clients push back on signing - Toasting Syed, a Realtor in Virginia who came to the US in 2022 as a US Army ally and grew from 2 transactions to 12 under contract for 2026 Key Quotes & Takeaways: - "The question isn't necessarily who's the buyer. Who do you see on the title? Who is going to be on the title?" Katy - "No one tosses up a fuss who is legit. If you say I need a copy of your driver's license and they say no, just push back. These are legal documents. I must verify your identity." Alissa - "If you cave at their first request, which goes against how you run your business, they are going to run the rest of the show." Katy - "This rep agreement is getting signed. It's the law." Alissa - "Clear, sincere communication matters more than perfect English." Syed (via Katy) Products, People & Previous Episodes Mentioned: - Episode 190: Wire Fraud and Real Estate Fraud with Nikki (title attorney) (hustlehumblypodcast.com/190) - Episode 317: Realtor Safety (hustlehumblypodcast.com/317) - Hustle Humbly Community (hustlehumblypodcast.com/membership) Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com. Leave us a review at http://ratethispodcast.com/hustlehumbly Get your FREE Database Template: http://hustlehumblypodcast.com/starthere Email Templates 101: http://emailtemplates101.com Agent Systems 101: http://agentsystems101.com All Resources: http://hustlehumblypodcast.com Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com Music: Straight A's by Connor Price → https://connorprice.shop/ The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

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Have you ever walked out of a listing appointment feeling like you just gave a masterclass... for free?

In this episode we are talking about one of the trickiest catch-22s in real estate: you have to provide value to win the listing, but you also cannot give away the farm before anything is signed. This episode is a very honest, very practical chat about protecting yourself on listing appointments while still being the professional your sellers need.

We started with a question from a listener who wanted to know how Alissa gets strict with sellers during the prep process without coming across as harsh or judgmental. The answer? It is less about being strict and more about knowing your job, explaining the why behind your advice, and having the confidence to deliver hard truths with warmth. We walk through real scenarios, including what to say when sellers push back on repairs, what happens when they show up to photo day without completing their checklist, and how to handle the overwhelming house that needs a phase two (and sometimes a phase three).

Then we get into the part nobody talks about: how to actually protect yourself before you start spending hours helping sellers prep their home. We share what agents across the country are doing in their markets, including office exclusives, delayed listing options, commitment letters, and everything in between. And we remind you that if you are giving away all your best advice before anything is signed, that is a business problem, not a seller problem.

Here's what we cover in this episode:

• Why the listing interview and the photo prep consultation are two completely different things (and why you need a hard line between them)
• How Alissa delivers the prep list with confidence and warmth, without sellers feeling judged
• What to say when sellers refuse to do the work: "We will need to adjust the price"
• The photo day story that taught Alissa to always do a pre-photo walkthrough
• Why phasing the prep process works (cookie jars first, deep clean second)
• How to frame staging prep as phase one of moving so sellers actually get it done
• The real cost of not prepping: price, days on market, and your own sanity
• How agents in different states (Georgia, Florida, Connecticut, Texas, Colorado, California, Oregon, Minnesota) are getting something signed before the consultation
• Office exclusive status: what it is, how it works, and why it protects you
• Commitment letters and listing agreements with future marketing dates
• What to do about reimbursable expenses if a seller cancels
• The builder story that reminded us sometimes you just have to stop marketing until they hold up their end
• Why your delivery gets better with experience, open houses, and being in the room
• Remember: price, location, condition. If condition is not right, price is the only lever left

Key Quotes & Takeaways:

• "I do this to everybody. That's why I sell houses." - Alissa
• "Prepping for photos is phase one of moving." - Alissa
• "Listing interview and photo prep are not combined. There is a hard line." - Katy
• "If you gave them all that value and they had no problem throwing you to the curb, guess whose fault that is? Yours. This is really about running your business like a business." - Alissa
• "You are what you say you are. If you keep telling yourself you can't talk to people that way, you won't." - Alissa

Products, People & Previous Episodes Mentioned:

• Staging Conversations Guide: hustlehumblypodcast.com/courses
• Hustle Humbly Community: hustlehumblypodcast.com/membership

Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

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We've all forgotten something at the worst possible moment. (Alissa forgot $150 worth of Mother's Day cakes at the bakery.) Forgetting a cake stings. Forgetting to check FHA loan requirements for a distressed property can cost your buyer over $1,000 they don't have. That's the difference between a personal mistake and a professional one, and that's exactly what we're digging into today.

This episode is all about the mistakes new Realtors make, not the business setup kind, but the ones that happen in the middle of real transactions with real buyers and sellers. We received a message asking us to cover this, so here we are. Consider this your friendly but firm reminder that learning on the job at your clients' expense is not a plan.

In this episode we cover:

• Not understanding pre-approval terms or being afraid to talk about money with clients
• Why leaving financing blanks on a purchase agreement is a serious problem
• The importance of knowing common loan types (FHA, VA, RD, conventional) and their requirements
• Not asking for help and winging transactions instead of going to your broker
• Why Facebook groups are not a substitute for your broker's guidance
• Letting buyers run the show during due diligence instead of setting expectations
• The "3 S's" framework: safety, structure, and systems for home inspection guidance
• HOA due diligence: what agents miss and why it matters more than ever
• Understanding occupancy and why you can't negotiate it after the fact
• Panic canceling instead of problem-solving during due diligence
• Saying yes to every client (and why that's hurting you, not helping you)
• Hiding behind texts and emails when the situation calls for a phone call
• Taking everything personally and what it costs you long term
• Real stories: the mold case, the missing refrigerator, and the agent who told his clients to sue him

Key Quotes & Takeaways:

• "If you are not comfortable talking about money, you are not ready to have a client." Alissa
• "When an agent feels frustrated by something, instead of being frustrated at the client, they need to say: I guess I didn't explain that." Alissa
• "You don't need to be over there cleaning their house until 10 o'clock at night. You can't want to sell the house more than they do." Alissa
• "I can't count the number of people that didn't use me in my first five years that I have done so much business with in the last ten years, because I did not burn the bridge." Alissa
• "It's not okay to learn on the job at the expense of your buyers and sellers. You have to take this seriously." Katy

Products, People & Previous Episodes Mentioned:

• Episode 355: Treating Your Business Like a Business (hustlehumblypodcast.com/355)
• Make Sure You're Sure Template (hustlehumblypodcast.com/makesure)
• Hustle Humbly Community (hustlehumblypodcast.com/membership)

If you are a new agent, bookmark this one. If you know a new agent, send it to them today.

Are you loving the podcast? Leave us a review! It means the world and helps other agents find the show.

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You got your real estate license. But did you actually build a business, or did you just start collecting transactions?

We get messages from y'all all the time, and so many of the problems you are writing about could be solved with one mindset shift: treat your business like a business. So this episode is your pep talk and your reality check, all in one.

Real estate has a sneaky way of deceiving you into thinking you are working when you are really just busy. Nobody warns you in real estate school that you will be the marketing department, the admin department, the accounting department, AND the person running every appointment. Whether you are solo or on a team, all of that still lands on you.

And we have lots of stories to bring this home. There is the put-together Realtor Alissa met at the nail salon who is leaving a team she loves, not on emotion, but because she finally tracked her numbers and it was time. There is Stacy, who slid a buyer rep cancellation across the table after offer number five. There is the friend group chat that taught Alissa why everyone, especially friends and family, needs the same consultation and the same rules.

This is the episode where we give you permission to have rules, communicate them, track your numbers, and behave like the professional you already are.

Here's what we cover in this episode:

Why being busy in real estate is not the same as running a business Wearing all the hats: marketing, admin, accounting, and the actual job The nail salon Realtor who is leaving her team because of what her tracking revealed Why you have to know your ROI on every dollar you spend (postcards, leads, brokerage splits) Professionalism vs. being everyone's best friend, and where that line really is How to set communication rules (email vs. text) and actually enforce them Why the buyer and seller consultation matters even more with friends and family Treating every client the same: same consultation, same rules, same buyer rep agreement When a price point or location is not a good business decision, and how to refer out and collect a referral fee Working ON your business, not just IN it (taxes, LLC, CPA, a monthly admin day)

Key Quotes & Takeaways:

"Real estate has a way of deceiving you into thinking you're working." Katy "She's not making an emotional decision, she's basing it on facts and numbers." Katy "Businesses have rules and expectations of their customers. If you never tell your clients, how would they know what the rules are?" Katy "At what cost is your business running? Are you stepping over a dollar to pick up a penny?" Alissa "You are a business, but you aren't acting like a business just because you got your real estate license." Alissa

Products, People & Previous Episodes Mentioned:

-Episode 113: Be the Boss (hustlehumblypodcast.com/113) -Episode 198: Real Estate Side Hustles (hustlehumblypodcast.com/198) -Hustle Humbly Community (hustlehumblypodcast.com/membership) -Number Tracking freebie (hustlehumblypodcast.com/track)

Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

All Resources: http://hustlehumblypodcast.com

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Can a solo agent actually take a real vacation and come back to a business that's still intact? In this episode, I'm walking y'all through a real-time case study of taking time off as a solo agent. I just got back from a nine-day trip to Czech and Austria, and Katy is grilling me on every detail of how I prepped, who helped, what almost fell apart, and what I'd do differently next time.

I share the honest truth about the weeks leading up to the trip, the colleague I paid to help me, the client who almost slipped through my fingers, and the in-flight Wi-Fi disaster that had me texting offer responses across the Atlantic. If you've ever wondered whether you can step away from your real estate business without the whole thing falling apart, this one's for you.

In this episode we cover:

• Why I started panicking a month before my trip and how I got my mindset back

• How I picked the colleague who helped me and what I paid her for nine days

• The coffee meeting that gave me peace of mind before I left

• The client who almost ghosted me because I was going to be out of town

• How I scheduled closings strategically so I wouldn't have to worry while away

• The email system I taught my helper (and why she said it was amazing)

• The phone calls I did and didn't take from Europe

• Why FaceTiming the kids backfired and what worked instead

• The plane Wi-Fi nightmare that turned my flight home into a stress test

• Why I should have given myself more buffer days when I got back

• The lender disaster I came home to and how my exhaustion actually helped

Key quotes from the episode:

• "You cannot put a price on peace of mind." - Alissa

• "We are not emergency room doctors." - Alissa

• "Don't save those trips for when you retire. We all know Realtors don't retire." - Katy

• "You have a job so you can have a life. So you have to actually live the life." - Katy

• "If I can go to Europe for nine days as a solo agent, so can you." - Alissa

Products and episodes mentioned:

• Episode 57: Taking a Day Off

• Episode 102: Vacations, How-To Guide

• Episode 331: Kim Lafleur's Vacation (phone left with the team)

• Email Templates 101: http://emailtemplates101.com

• Agent Systems 101: http://agentsystems101.com

If this episode gave you a little nudge to actually plan that trip, we'd love a toast on the show. Submit your toasts and topic ideas to Team@HustleHumblyPodcast.com, and leave us a review at http://ratethispodcast.com/hustlehumbly.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

All Resources: http://hustlehumblypodcast.com

Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com

Music:

Straight A's by Connor Price → https://connorprice.shop/

The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life

Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

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Have you ever wondered if anyone at NAR is actually paying attention to what's happening out here in the trenches? This one's for you.

We recently had the opportunity to visit NAR headquarters in Chicago for their inaugural Creator Summit, and we walked away genuinely surprised. Not in a cynical way. In a good way. The visit was so eye-opening that we knew we had to bring one of the people behind the shift directly to you.

In this episode, we sit down with Bennett Richardson, NAR's Chief Marketing and Communications Officer. Bennett came to NAR about nine months ago after more than 20 years working at the crossroads of tech, policy, and media — including big roles at Google and Politico. He was brought in as part of a leadership overhaul, and his entire focus is on strengthening the Realtor brand and rebuilding consumer trust. What struck us most about Bennett is that he is not a lifer from inside the real estate bubble. He came in with fresh eyes, asked hard questions, and immediately started listening. That energy comes through in every part of this conversation.

We cover NAR's new ad campaign, how your dues are actually being put to work, and why Bennett believes that no Realtor should wake up thinking about NAR — but that a whole team of really smart people is waking up every day thinking about you.

Here's what we cover in this episode:

• Why NAR launched the Creator Summit and moved away from the "influencer" label

• How Bennett noticed that NAR was never part of the real estate creator conversation and what he did about it

• The shift from "no comment" to fully open communication with the press and the industry

• What the 150,000-member survey and dozens of focus groups revealed about what Realtors actually want

• The Netflix analogy: how NAR is working toward smarter, curated communication so your inbox doesn't get buried

• The "More Than Opening Doors" campaign, how it works, and how individual agents can actually use it

• What "Realtor Studio" is and how it will give agents free marketing templates and tools

• How NAR cut their email volume in half and still saw the same engagement

• What modernizing NAR actually looks like and why it always has to ladder back to helping members grow their business

• Bennett's message to every Realtor about where NAR is headed

Key Quotes & Takeaways:

• "We issued zero no comment responses when the press asked us about what's going on at NAR. Open for business, open for conversations — that is the posture I want us to have moving forward." — Bennett Richardson

• "It's very easy for big organizations, legacy institutions — and I think NAR did fall into this trap — where you think more about what we need to get out there, as opposed to what do our members need." — Bennett Richardson

• "We want every member to feel that for every dollar you put in of dues, you're getting 2, 3, 4, $10 back." — Bennett Richardson

• "We sent half as many emails as we had the prior year, but saw the same amount of engagement. All we lost was just clutter in people's inboxes." — Bennett Richardson

• "No Realtor should wake up every day thinking about NAR, but there's a whole bunch of really smart people waking up every day thinking about you." — Bennett Richardson

Products, People & Previous Episodes Mentioned:

• Bennett Richardson, NAR Chief Marketing and Communications Officer

• NAR Creator Summit (Chicago)

• NAR's "More Than Opening Doors" consumer ad campaign

• NAR Realtor Studio (in development)

• resources.realtor (NAR campaign hub)

• NAR Annual Conference, New Orleans, November 6-8

• Episode 300: Dr. Lawrence Yun on the Housing Market (hustlehumblypodcast.com/300)

Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.

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Are you hanging on by a thread but not quite ready to call it quits? This episode is for you.

We keep getting messages from agents who are struggling financially but who are not ready to throw in the towel. We get it. Real estate has a way of pulling you in, making you believe the next deal is right around the corner. But when money is actually tight, hope alone is not a business plan.

We start with a real story about Erica, a Hustle Humbly Community member who moved from California to Texas knowing absolutely no one. Instead of white-knuckling real estate with zero network and zero income, she humbled herself, went back to restaurant management, built her people, learned the market, and saved money. Then she went back into real estate full time and now has a thriving business in Texas. That is not a failure story. That is a strategy. We also share Alissa's own experience from her early days bartending private events and the moment she ran into a high-budget buyer client while working one of those events. She lost the client. It stung. But the lesson has stuck ever since.

This is not the episode where we tell you to quit. This is the one where we give you 15 practical things you can do TODAY to stabilize your business, bring in money, and protect your mindset while you ride out a tough market.

Here's what we cover in this episode:

• Text 5 people you haven't talked to in a while — your next deal is probably hiding in a name you've been scrolling past
• Audit your business expenses and cancel anything that isn't earning its keep
• Consider a "people job" (restaurant, coffee shop, gym) to bring in income while staying connected
• Pick up gig work without shame — Door Dash, Instacart, TaskRabbit, Uber — whatever fits your schedule
• Sort your database by last contact and reach out to anyone you haven't spoken to in 90 days
• Host a free small event in the next 30 days to get yourself in front of people
• Know your real number — write down your actual monthly expenses and make a plan
• Stop hiding behind content creation and have real conversations with real people
• Ask a past client for a referral directly using our ready-to-use script
• Partner with a local business for cross promotion — lenders, inspectors, movers, boutiques
• Go host or attend an open house this weekend
• Revisit Episode 198 on real estate side hustles to find something that keeps you in the game
• Set a 90-day minimum viable goal and work backward from that number
• Find your people — surround yourself with agents who are positive, motivated, and solution-focused
• Remember: surviving a hard market is a credential

Key Quotes & Takeaways:

• "Your next deal is probably hiding in a name you've been scrolling past." Katy
• "Action cures anxiety. Any action will do." James Clear via Katy
• "Being in a funk and surrounding yourself with other people in a funk is not going to help you." Alissa
• "This is a business. You have to think of it like a business, run it like a business, and look at your finances." Alissa
• "Surviving a hard market is a credential." Katy

Products, People & Previous Episodes Mentioned:

• Episode 346: Desperate Agent Behavior (hustlehumblypodcast.com/346)
• Episode 271: Should You Renew Your Real Estate License? (hustlehumblypodcast.com/271)
• Episode 198: Real Estate Side Hustles (hustlehumblypodcast.com/198)
• Episode 40: Bare Necessities (hustlehumblypodcast.com/40)
• Hustle Humbly Community (hustlehumblypodcast.com/membership)
• Atomic Habits by James Clear

Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

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Are you a secret agent? No, not the cool James Bond kind. We are talking about the Realtor kind who hides behind postcards, online leads, and busy work instead of actually talking to real people.

We keep getting messages from agents who are spending thousands of dollars on lead generation, farming, and marketing while avoiding the one thing that actually works: being visible. So we are revisiting this topic because clearly, y'all need to hear it again.

We start with a really honest message from a listener who spent $6,500 on a lead generation program that produced zero leads. She has been in the business since 2018, does about $8 million a year, and she is the first to admit that fear made that decision for her. She did not want to put herself out there, so she threw money at a solution that did not require her to talk to real humans. We also share a story about an agent who is incredibly involved at her kids' school but will not tell anyone she is in real estate out of fear of being salesy.

Whether you are an introvert, an extrovert, or somewhere in between, this episode is your permission slip to stop hiding and start showing up. We are breaking down the fears that keep agents invisible, sharing baby steps for shy agents, and giving you the mindset shift that changes everything: you are not being salesy, you are being of service.

Here's what we cover in this episode:

• The real cost of being a "secret agent" in your own real estate business
• A listener's honest story about spending $6,500 on lead gen that produced zero leads
• The four biggest fears keeping agents hidden and how to move past them
• Why introverts can absolutely thrive in real estate
• The difference between going wide and going deep with your database
• Why people in your neighborhood are hiring other agents
• Salesy vs. service: the mindset shift that changes everything
• How to naturally tell people what you do without being "that" agent
• Baby steps for shy agents: update your bio, tell five people what you do, post one thing about real estate
• Why your hobbies, school involvement, and community events are your best lead gen
• A roofing company sponsor story that proves advertising your business is not embarrassing
• The one thing you can do this week to stop being a secret agent

Key Quotes & Takeaways:

• "You can't sell houses without people." Alissa
• "The judgment is usually imaginary. People are not thinking about you as much as you think. They're thinking about themselves." Katy
• "When you tell people what you are, they believe you. So be careful what you say about yourself." Alissa
• "The important mindset shift is going from 'I'm annoying people' to 'I'm available to help.'" Katy

Products, People & Previous Episodes Mentioned:

• Episode 346: Desperate Agents Do's and Don'ts (hustlehumblypodcast.com)
• Hustle Humbly Community (hustlehumblypodcast.com/membership)

Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

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Think you know everything about how mortgages work? What about what Realtors actually do all day? Think again!

This is the final installment in our myths and misconceptions series, and we saved some good ones for last. We already tackled buyer myths and seller myths in previous episodes, and now we are wrapping it all up with the myths that surround lenders, loans, and agents.

We are kicking things off with a story about two very different lenders and why the one sending automated text messages is actually winning. (Spoiler: it has nothing to do with buying lunch.) Then we are diving into the mortgage myths that trip up buyers AND agents, from the belief that all lenders offer the same loans to the dangers of trusting online mortgage calculators.

On the agent side? We are busting wide open the idea that we "just open doors," that we are all the same, and that getting your license means you know what you are doing. (Ha!)

Whether you are a buyer trying to understand the process or an agent who needs some backup for the next time someone questions your value, this one is for you.

Here's what we cover in this episode:

• Why not all lenders offer the same loan programs and how to find the right one for your client
• The importance of talking to a lender BEFORE you are ready to buy
• Why the interest rate is not the only thing you should be shopping
• What "par rate" means and why you need to understand fee worksheets
• The truth about pre-approval and rate locks (they do not last forever!)
• Why online mortgage calculators can be wildly inaccurate
• Do not buy furniture, a car, or anything else while waiting to close
• Can you really switch lenders mid-transaction? (Please do not.)
• Whether getting pre-approved actually hurts your credit
• Real estate agents do way more than just open doors
• The seller does not ALWAYS pay the agent's commission anymore
• Agents do not get paid by their broker (no salary, no hourly wage)
• Why getting your license is just the beginning, not the finish line
• Agents are not available 24/7 (and should not be!)

Key Quotes & Takeaways:

• "Be the voice for your people and educate them that there's rates and there's fees." Alissa
• "Anyone who knows the answers to everything immediately, you should be very leery of." Katy
• "We are not coming in to see if you can buy a house. We know you can't. We are coming in to see what three things you can do in the next 12 months to prepare." Alissa
• "However you are doing it, your client needs to understand how you are paid." Alissa

Products, People & Previous Episodes Mentioned:

• Episode 345: Buyer Myths (hustlehumblypodcast.com)
• Episode 348: Seller Myths (hustlehumblypodcast.com)
• Episode 346: Desperate Agent Do's & Don'ts (hustlehumblypodcast.com)
• Seller Net Sheet + Buyer Cost Sheet (hustlehumblypodcast.com/netsheet)
• Hustle Humbly Community

Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

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Is there a magical number when it comes to pricing a listing? No, not really. But there IS a way to walk into every listing appointment confident, prepared, and ready to have a real conversation about price with your sellers.

In this episode, we are finally tackling the how-to of pricing a listing. We have touched on it before, but today we are getting into the actual nuts and bolts of how we prep, what we bring, what we say, and how we guide sellers through one of the most important (and emotional) parts of the listing process.

We are sharing the exact questions we ask on that first call, how we prep our CMAs, the talking points we lean on every single time, and the framework that has never failed us: price, location, and condition. We also dig into the pricing pyramid, the buyer pool conversation, and why the data has to drive every decision, even when sellers want a number that the data just does not support.

Here's what we cover in this episode:

• The questions we ask on the very first seller call
• How we prep before walking into a listing appointment
• Why we never give a price before we see the house in person
• How to use the CMA summary as a collaborative tool with sellers
• Why price per square foot is a guide, not a rule
• The three components of every listing: price, location, and condition
• The pricing pyramid and how it impacts your buyer pool
• What to say when sellers want a number the data does not support
• How to handle the "how did you come up with this price?" question
• Why pending and active listings matter as much as solds
• How to set up neighborhood searches to keep sellers engaged before they list
• How to talk about price reductions before they happen
• The detective work that sets you apart from every other agent

Key Quotes & Takeaways:

• "I am a data driven person. I come from a family of appraisers. I want the numbers to fit in a box." Alissa
• "I do not want you doing showings for 90 days. I want you to do it right for two weeks or less." Katy
• "When I list your house and another agent calls me to ask how I came up with that price, I need to be able to support it with data." Alissa
• "If we have no showings, it is the price. If we have lots of showings but no offers, it is the condition." Katy
• "There is no magic number. You have to do the work, and you have to be ready to adjust." Alissa

Products, People & Previous Episodes Mentioned:

• Episode 97: How to Do a CMA (hustlehumblypodcast.com)
• Episode 144: Numbers to Know (hustlehumblypodcast.com)
• Episode 321: Pre-Listing Appraisal: Helpful or Hindering? (hustlehumblypodcast.com)
• Seller Net Sheet + Buyer Cost Sheet (hustlehumblypodcast.com/netsheet)
• Agent Systems 101
• Hustle Humbly Community

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

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This is the follow up to our buyer myths episode, and y'all, sellers have some misconceptions of their own that we need to talk about.

We kick things off with a hilarious story about Alissa's seller who found the podcast, started listening to staging episodes while packing boxes, and voluntarily took down more decor than they even discussed. (If only every seller came with a built-in podcast habit, right?) This episode is a great one to share with your sellers, especially first timers who might need a little myth busting before they list.

From Zestimates and spring selling to price reductions and open houses, we're breaking down the biggest home selling myths that trip up sellers and agents all the time. Plus, we're sharing our individual top three myths and some real stories from the trenches.

Here's what we cover in this episode:

• The Zestimate: how accurate is it really, and what Zillow's own data says about their error rates
• Why spring isn't automatically the best time to sell (and when winter buyers can actually work in your favor)
• Breaking even on a sale doesn't mean you lost money
• Your house doesn't have to be perfect to sell, but it does need to be clean & priced right
• Why longer days on market doesn't always mean something is wrong with the house
• The neighbor comparison trap and how to handle sellers fixated on what the house next door sold for
• Why a price reduction is not a failure (and why sitting on the market for three years IS)
• The truth about open houses and what they actually accomplish
• Why buyers almost never prefer an allowance over the work being done
• The danger of rejecting your first offer
• Why your listing agent can't just "bring the buyer"

Key Quotes & Takeaways:

• "If we had left that stinky carpet, they would not have been able to overlook the smell, and we would still be on the market." Alissa
• "Your first buyer is your buyer. They committed to putting it in writing and saying, I want to buy your house." Katy
• "This is the only person asking us to the dance right now. If you want to go to the dance, this is your opportunity." Alissa
• "A price change gives the message that you're not stuck." Katy
• "I'm not here to design your home. I am here to neutralize it to get the biggest buyer pool." Alissa

Products, People & Previous Episodes Mentioned:

• Zillow Zestimate accuracy page (zillow.com/zestimate)
• Hustle Humbly Podcast episode categories (hustlehumblypodcast.com/categories)
• Hustle Humbly Community

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

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We finally did it. We sat down with the man behind the numbers AND we recorded it live at the NAR podcast studio in Chicago.

If you've ever been at a dinner party, a showing, or a closing table and gotten hit with "so... how's the market?", this episode is for you. We got to chat with Dr. Lawrence Yun, Chief Economist at the National Association of Realtors, and y'all, we had SO many questions. We're the data nerds who cover the NAR Home Buyers and Sellers Profile Report every single year, so getting face time with the person behind all that research? It was kind of a big deal for us.

Dr. Yun has been at NAR since 2000 and stepped into the Chief Economist role in 2008 right in the middle of the foreclosure crisis. He's testified before Congress, appeared on C-SPAN, and was recognized by the Wall Street Journal for having one of the closest forecasts for 2024. Basically, if there's someone you want breaking down housing market trends for Realtors, it's him.

We cover a lot of ground in this one, from the housing shortage and what's actually being done about it, to the lock-in effect, affordability challenges for first-time buyers, capital gains tax reform, and what a "sweet spot" interest rate would even look like. Dr. Yun also shares something we weren't expecting, a really personal story about his family immigrating to the U.S. and how home ownership shaped his perspective on wealth and the American dream.

Here's what we cover in this episode:

• Why the answer to "how's the market?" is always local — and how to explain that to clients
• The housing shortage by the numbers (hint: we're still millions of units short)
• Why the median age of first-time buyers hitting 40 is "the most depressing statistic" of last year
• The lock-in effect: who it really impacts and why it may be loosening
• Why 6% isn't actually a high rate historically but still feels impossible for today's buyers
• How home prices rising 50% since pre-COVID has changed the affordability conversation
• The capital gains tax exemption that hasn't been updated in 30 years (and why that matters for your sellers AND your investment properties)
• What the Housing for the 21st Century Act could actually do
• How investors releasing rental properties could help the first-time buyer shortage
• What we need to build annually to get out of the housing shortage

Key Quotes & Takeaways:

• "Is it a good time to buy? That's not the right question. Do you want to build wealth over time or not?" Dr. Lawrence Yun
• "Your house was $60,000. Their rate is 6% AND the house is $400,000. It's not the same math." Alissa
• "Median age of the first-time buyer is now 40. That is the most depressing statistic of last year." Dr. Lawrence Yun
• "I had 24 showings and five offers in one day at $175K. The same week, a $500K listing could sit for 50 days. Same market. Totally different world." Katy
• "If you are listening to this podcast, you are already ahead." Dr. Lawrence Yun

Products, People & Previous Episodes Mentioned:

• NAR Home Buyers and Sellers Profile Report(2025 in episode 338)
• NAR Affordability Index
• NAR Existing Home Sales Statistics
• Housing for the 21st Century Act (bipartisan housing legislation)
• Ability to Repay Act (post-2008 mortgage reform legislation)
• Blue Chip Council (economic forecasting panel)
• Wall Street Journal Forecasting Survey
• Joint Center for Housing Studies at Harvard University
• Hustle Humbly Community

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

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Feeling a little desperate in your real estate business lately? You are not alone—and this episode is your mindset reset.

Katy and Alissa are diving into the behaviors that show up when agents feel pressure to make money… and how those "desperate" decisions can quietly damage your reputation, confidence, and long-term success.

From overpricing listings just to win them, to chasing every shiny lead source, to dropping your professional standards, this episode is your honest (and loving) wake-up call.

The truth? Acting like a desperate real estate agent doesn't attract more business; it repels it.

Instead, we're sharing what to do differently so you can protect your business, maintain your professionalism, and build a career you're actually proud of, even in a slow market.

Here's what we cover in this episode:

• What "desperate agent behavior" really looks like (and why it's so common right now)
• How overpricing a listing can hurt your reputation long-term
• Why saying "yes" to everything is actually hurting your business
• The danger of chasing shiny lead sources when you feel slow
• How dropping your standards can cost you future referrals
• Real examples of setting boundaries with sellers (and earning respect because of it)
• Why consistency beats constant rebranding or "next big thing" energy
• The difference between being flexible vs. losing your boundaries
• What to do instead when business feels slow or uncertain

If you've been feeling the pressure, questioning your business, or tempted to make decisions out of fear—this is the episode you need.

You don't need to be desperate. You need to be consistent, professional, and confident.

Key Quotes & Takeaways

• "When you act like a desperate real estate agent, you're not gaining business; you're losing respect." Alissa
• "Confidence audits your business. Desperation just reacts." Katy
• "If you let your clients run your business, you're doing them a disservice." Alissa
• "You don't need balloons to sell a house; you need people walking through the door." Alissa
• "Referral-based business is a slow burn… but chasing shiny objects will burn you out." Katy

Products, People & Previous Episodes Mentioned:

• Episode 113 Be the Boss
• Email Templates 101
• Agent Systems 101
• FREE Database Template
• Hustle Humbly Community

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

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We got invited to NAR headquarters in Chicago for a small influencer summit and honestly? We thought the first email was fake and deleted it. 😂

But once we realized this was a real invitation, we packed our bags, flew out on Katy's birthday, and headed to the "mothership" to hear directly from NAR's leadership team about what has gone wrong, what they're trying to fix, and where they think the Realtor brand is headed next.

In this bonus episode, we're giving you the full download. No sugarcoating. No blind praise. Just our honest take on what we saw, what we heard, and what felt different this time.

We're chatting about the tiny guest list, the giant chandelier, the very fancy boardroom, and the leaders now trying to course correct after lawsuits, leadership failures, and a few rough years for the association.

We're also sharing what surprised us most, what gave us hope, and why we still think time will tell.

Here's what we cover in this episode:

• Why we almost deleted the NAR invitation for good
• What it was like walking into NAR headquarters in Chicago
• How we ended up recording in NAR's podcast studio
• Our first impressions of CEO Nykia Wright and the new leadership team
• What NAR says it is doing to rebuild trust and professionalism
• Why local boards may be facing some major changes
• What we learned about NAR advocacy, lobbying, and where your dues are going
• The part of Lawrence Yun's presentation that really caught our attention
• Why the new consumer ad campaign actually impressed us
• What it felt like to be in the room as working Realtors still in the trenches
• Why we left feeling heard, hopeful, and still appropriately skeptical
• Our honest thoughts on whether NAR can really get this train back on the tracks

Key Quotes & Takeaways

Katy: "We want to be an advocate for NAR, but not a mouthpiece for NAR." Alissa: "Hustle Humbly is here to help bring professionalism back to the Realtor brand. That is essentially NAR's goal as well." Katy: "We're not here to sugarcoat it. We're just going to relay what happened and give you our thoughts." Alissa: "I feel optimistic about the people they have in place and how new they are." Katy: "We really needed to record this for posterity so we can come back and see if the train stayed on the tracks."

Products, People & Previous Episodes Mentioned:

• NAR consumer ad campaign: "Right by you"
• NAR shareable market graphics for agents
• Email Templates 101
• Agent Systems 101
• FREE Database Template
• Hustle Humbly Community

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

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There are a lot of opinions floating around about buying a house and, unfortunately, many of them are just plain wrong. In this episode, Katy and Alissa dive into some of the most common home buying myths they hear from buyers and break down what's actually true.

From the classic "you need 20% down" to the idea that new construction doesn't need an inspection, these myths can cause confusion, hesitation, and sometimes costly mistakes. The truth is that buying a home is full of nuance, and having the right information (and the right Realtor!) makes all the difference.

To make things interesting, Katy and Alissa review more than 30 common buyer misconceptions and secretly choose their personal top myths along the way. At the end, they compare notes to reveal the biggest misconceptions they think buyers still believe today.

If you're currently house hunting, planning to buy soon, or just want to understand the process better, this episode is packed with helpful clarity.

Here's what we cover in this episode:

• Why you do NOT need 20% down to buy a home
• Why the highest offer doesn't always win
• The truth about inspections (especially new construction!)
• Why calling the number on the sign may not help you
• Why pre-approval is essential before touring homes
• The reality of interest rates and affordability
• The problem with waiting for the "perfect" house
• What really happens when deals fall apart
• Whether foreclosures are actually a good deal
• Why every buyer needs their own representation

Key Quotes & Takeaways

Katy: "No one gets the perfect house. Not even if they build it from scratch." Alissa: "The highest offer doesn't always win. Terms matter just as much as price." Katy: "Please don't call the number on the sign. You need someone representing you." Alissa: "You can't even start house hunting until you know what you're approved for." Katy: "A home inspection isn't a crystal ball—it's a snapshot of the house today."

Products, People & Previous Episodes Mentioned:

Episode 149: The Forever Home Myth

All products and free resources are located at hustlehumblypodcast.com.

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

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If you sold homes during 2020–2022, you likely helped buyers compete in bidding wars, escalate over asking, and stretch to win. Now? Some of those same clients are calling because they need to sell.

And the market is… softer.

In this episode, Katy and Alissa walk through what it really looks like when COVID-era buyers need to resell in a different market than they purchased in. From tight equity situations to emotional listing appointments, they're sharing honest stories, practical scripts, and how to protect your own mindset while delivering hard news.

This isn't about panic. It's about professionalism.

Here's what we cover in this episode:

• Why today's "soft market" is not the 2008 crash
• How to handle sellers who are breaking even (or barely making money)
• What to say when the comps don't support their expectations
• Why condition matters even more when you're pushing price
• The danger of "just offering an allowance"
• How to walk sellers through worst-case scenarios using a net sheet
• When renting might be the better move
• How to avoid carrying your clients' emotional stress

If you're feeling that sinking-in-your-stomach feeling when running CMAs lately, this episode will help you reframe the situation, set expectations early, and guide your sellers with clarity and confidence.

Key Quotes & Takeaways

• Katy: "Devastating news isn't breaking even. Devastating news is having to beg the bank to let you sell."
• Alissa: "You can care about your clients without carrying their stress inside your body."
• Katy: "If you're pushing the price above the comps, your condition has to be A-plus."
• Alissa: "I can't want this more than you do."
• Katy: "Are these the numbers you were expecting?"

Products, People & Previous Episodes Mentioned:

Seller Net Sheet + Buyer Cost Sheet: https://hustlehumblypodcast.com/netsheet

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

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Spring hits… and suddenly everything feels loud.

New listings. Awards. "Sold in one day!" posts. Agent tours. Realtor prom season. And before you know it, you're questioning everything.

Why does everyone else look busier than me? Should I be doing more? Am I behind?

In this episode, we're talking about the Realtor Comparison Trap and the mindset shift you need this spring to protect your confidence, your peace, and your professionalism.

Spring is a naturally busy season in real estate. But it's also the season where comparison creeps in hard. Between awards ceremonies, fresh listings popping up daily, and social media highlight reels, it's easy to feel like you're either behind… or not doing enough.

Here's what we cover in this episode:

• Why spring market noise can mess with your mindset
• Realtor prom season and the awards comparison spiral
• How to reframe other agents' success (community over competition)
• Preparing your systems before busy hits
• What NOT to add to your plate just because others are doing it
• A powerful mindset trick for driving past someone else's listing sign
• Cleaning up your social media algorithm to protect your peace
• How to post professionally without hurting the Realtor brand
• Why being present in your office can create unexpected opportunity
• A refreshing buyer story that proves timing and priorities matter

Truthfully, comparison is internal. If someone's marketing makes you spiral, that's your cue to check your mindset, not attack theirs.

This is your permission slip to:

• Mute what doesn't serve you

• Protect your boundaries

• Focus on your systems

• Stay in your lane

• Celebrate other agents without shrinking yourself

The spring market doesn't require panic. It requires preparation. And a healthy mindset.

You're not behind. You're building.

Key Quotes & Takeaways

• Katy: "Every sign that isn't mine means the market is moving. That's a good thing."
• Alissa: "If someone's marketing messes with your mindset, that's your cue to look inward."
• Katy: "We don't need to throw away great to try out good."
• Katy: "Busy doesn't always mean better. Prepared is better."

Products, People & Previous Episodes Mentioned:

• Episode 33 – Preparing for Busy
• Episode 17 – What to Do When You're New or Slow
• Episode 331 – A Realtor Leaves Her Phone for a Week
• Email Templates 101
• Agent Systems 101
• FREE Database Template
• Hustle Humbly Community

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

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If you've ever had a seller say, "We're probably about a year out… but can you come tell us what to do?" — this episode is for you.

Today we're talking about how to win the listing early without wasting your time, burning yourself out, or giving away all your value. Because here's the truth: the agent who shows up first often wins.

But how early is too early? And what should a listing prep timeline for sellers actually look like?

We break down the mindset shift, the boundaries, and the strategy behind pre-listing appointments — especially when they're not ready yet.

Here's what we cover in this episode:

• Why the highest-performing agents go on pre-listing visits early
• The realistic listing prep timeline for sellers (hint: it's longer than they think)
• What sellers should NOT do too far in advance (step away from the mulch)
• Interior prep vs. exterior timing
• How to avoid losing listings after giving staging advice
• When to use a checklist — and when to show up in person
• Protecting your time with commitment letters or pre-market agreements
• What to do when they choose another agent after you've done the work
• Real-life stories of listings lost… and listings rewarded

We also share a powerful reminder: sometimes helping someone prep their home changes more than just their sale price.

And don't forget — we're collecting TOASTS! If you're a buyer, seller, Realtor, or client who wants to celebrate a Realtor who made a difference, send your toast to:

team@hustlehumblypodcast.com

Key Quotes & Takeaways

"The agent who shows up first is usually the one who wins." – Katy "Phase one of listing prep is phase one of moving." – Alissa "You're not a free checklist. You're a service-based business." – Katy "Sometimes the sooner you get in the house, the better, even if they're a year out." – Alissa "There's no 100% protection in real estate… but there is real estate karma." – Katy

Products, People & Previous Episodes Mentioned:

• Hustle Humbly Staging Prep Checklist (Freebie)
• Pre-Listing Appointment Email Template(included in Email Templates 101)
• Pre-Market / Commitment Agreement (Broker-specific form)
• Vendor List (painters, storage units, junk haulers, etc.)
• Episode 143: Working with Sellers: Pre-Listing Prep
• Episode 276: How Do You Stage a House? A Guide for Consumers
• Epidsode 45: The Listing Interview
• Episode 189: Listing Photos

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Music:

"Straight A's" by Connor Price → https://connorprice.shop/

"The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life

"Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one

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We've talked about loopholes and contract problems before, but avoiding the messiness of real estate is one of those topics you can never cover too many times.

In this episode, we're talking about all the tiny contract decisions that don't feel like a big deal until suddenly they are. Missing initials. Blank lines. Verbal promises. Appliances that magically disappear. Furniture negotiations that never end. You know the ones.

This conversation was sparked by a broker who reached out to us after stepping into a compliance role and realizing just how messy agents can get with paperwork. From there, we went deep into why clean contracts matter, how verbal agreements create risk, and why adding "just one more thing" to a purchase agreement can blow up an otherwise smooth deal.

This episode is part pep talk, part cautionary tale, and part reminder that professionalism protects everyone involved.

Here's what we cover in this episode:

• Why avoiding the messiness of real estate starts with treating paperwork like a legal document (because it is)
• How missing initials, blanks, and timestamps can create real liability
• Why verbal agreements are only good for setting expectations, not protecting deals
• The risks of "knowledge only" conversations during due diligence
• Appliances, furniture, grills, boats, and why movables make contracts messy fast
• How lenders and appraisers view non-real-estate items in contracts
• Why clean offers are often the strongest offers
• A reminder that it's not a problem until it's a problem

Key Quotes & Takeaways

Alissa: "It's not a problem until it's a problem. And then it's a big problem." Katy: "The more things you add to a contract, the more things can go wrong." Alissa: "Verbal agreements are only good for setting expectations, not protecting deals." Katy: "Clean offers win. Every single time." Alissa: "Professionalism isn't about being perfect. It's about being careful."

Products, People & Previous Episodes Mentioned:

Episode 240: Loopholes in Real Estate

Email Templates 101

FREE Database Template

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Music:

"Straight A's" by Connor Price → https://connorprice.shop/

"The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life

"Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one

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Private listings, office exclusives, coming soon statuses, Zillow, Compass… whew. In this episode, Katy and Alissa tackle one of the messiest conversations happening in real estate right now: private listings in real estate and what they actually mean for agents, buyers, and sellers.

With lawsuits flying, MLS rules evolving, and brokerages rolling out their own "exclusive" systems, it's getting harder to tell what's ethical, what's legal, and what's truly in the client's best interest. Katy breaks down the Zillow vs. Compass lawsuit, while Alissa shares real-life scenarios where private listings and coming soon statuses can either protect a client—or quietly hurt them.

This episode isn't about picking sides. It's about transparency, consumer trust, and making sure agents aren't letting billion-dollar companies dictate how they serve their clients.

Here's what we cover in this episode:

• What private listings, office exclusives, and coming soon listings actually mean
• Why pocket listings quietly disappeared—and came back with new names
• The Zillow vs. Compass lawsuit and why listings are the real battleground
• How private listings affect buyers, sellers, and fair housing
• When coming soon listings can work in a seller's favor
• Why MLS exposure still matters for pricing and trust
• The real ethical issue agents should be paying attention to

Key Quotes & Takeaways

Alissa: "If everyone starts hiding listings, it becomes a fair housing nightmare." Katy: "This isn't about agents or platforms—it's about listings. And listings belong to the consumer." Alissa: "If the house is ready and the photos are done, it should be on the market." Katy: "Open markets create trust. Closed systems create confusion." Alissa: "If your client doesn't understand what you're doing, you're not serving them."

Products, People & Previous Episodes Mentioned:

Email Templates 101

Listing Agreement Cover Letter

FREE Database Template

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Music:

"Straight A's" by Connor Price → https://connorprice.shop/

"The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life

"Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one

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We've talked about dual agency a lot over the years. We've shared why it can work, when it feels straightforward, and how staying factual and neutral has always been the goal.

In this episode, Alissa shares a real transaction that happened a while ago where dual agency went wrong. And although a lot of time has passed, the lessons still matter.

Things didn't fall apart because of a bad inspection. Not because of shady advice. But because of trust, distance, emotions, and a perfect storm of circumstances that turned a clean deal into a full-on gut punch.

We're walking through the entire story from start to finish so you can hear exactly what happened, what we would do differently, and the lessons every Realtor can take from it. Even if dual agency is illegal in your state, there are still big takeaways here around inspections, communication, and how quickly things can unravel when buyers don't feel secure.

Here's what we cover in this episode:

• Why dual agency felt simple… until it didn't
• How out-of-state buyers and trust issues complicated everything
• What happens when buyers skip the inspection (and won't FaceTime)
• Why a clean inspection report can still kill a deal
• The emotional toll of representing both sides
• The social media post that officially ended the relationship
• What we would change next time
• How to protect your professionalism when things go sideways

This episode is honest, vulnerable, and very real. It's podcast therapy, y'all. Take what works, leave the rest, and let this be your reminder that even experienced Realtors can get humbled.

Key Quotes & Takeaways

"I genuinely believe I handled it right, but dual agency made it impossible for them to hear me." -Alissa

"Sometimes you do everything correctly and it still goes wrong." -Katy

"A clean inspection report doesn't matter if trust is already broken." -Alissa

"This is why residential real estate is emotional, not logical." -Katy

"This was my karma moment, and I will never forget how it felt." -Alissa

Products, People & Previous Episodes Mentioned:

Email Templates 101

Agent Systems 101

FREE Database Template

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly

Music:

Straight A's by Connor Price

The Good Life by Summer Kennedy

https://uppbeat.io/t/matrika/be-the-one

License code: UDHIJOOTAN3SJMZG

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What if everything you thought you knew about homebuyers and sellers was wrong?

Every year we dive into the gold mine of information inside the NAR Profile of Home Buyers and Sellers and the Member Profile for Realtors, and y'all… the 2025 data might be the most shocking yet. In this 4th annual deep dive, we're bringing you the stats that matter—and breaking down what they actually mean for your real estate business in 2026.

From skyrocketing median ages to shifts in how (and if) clients are finding their agents, this episode is your go-to resource for understanding the real people buying and selling homes right now. Spoiler: they probably don't look like the people you've been marketing to.

We also chat about why real estate websites are shockingly useless, who's staying in homes longer than ever, and how to stop worrying about FSBOs entirely. Plus, Katy reveals why this data can sharpen your confidence as a Realtor and even improve your listing presentations, and Alissa shares a vulnerable moment when she almost let imposter syndrome cost her a listing.

Grab your coffee (or your calculator) and let's talk buyers, sellers, and the wild stats behind them.

Here's what we cover in this episode:

• The median age of buyers and sellers (and why it matters)
• The shift in first-time buyer demographics
• How long people are staying in their homes now
• What agents think is causing market stagnation
• The #1 way buyers and sellers choose their Realtor
• For Sale By Owner: how many really do it, and what they lose
• What types of agents are thriving—and who's leaving the industry
• The truth about paid leads, teams, and real estate income
• What the data says about your social media efforts (brace yourself)

Key Quotes & Takeaways

"The NAR report isn't just stats. It's a confidence builder, a client education tool, and a strategy guide." – Katy

"We think everyone is like us, but they're not. That's why this data is good—it bursts the bubble." – Alissa

"If you're talking to the wrong people, your marketing will never work. These numbers tell us who's actually buying and selling." – Katy

"Only 6% of Realtors have real estate as their first career. That means most of us are figuring this out as a second act." – Alissa

"Almost 30% of agents net less than $10,000 a year. We have to stop telling new agents that success is instant." – Katy

Products, People & Previous Episodes Mentioned:

Email Templates 101

Agent Systems 101

FREE Database Template

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Music:

"Straight A's" by Connor Price → https://connorprice.shop/

"The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life

"Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one

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Ever wish you could peek into other agents' most challenging situations and hear exactly how to handle them? That's what this episode is all about. We asked our listeners to send us their real estate dilemmas—and they delivered!

In Episode 337, we're analyzing real-life real estate scenarios: anxious buyers, builder referral incentives, tricky team splits, disclosure dilemmas, expired listings, and more. Some of these situations are tricky. Others are all-too-familiar. But every single one gets our honest take and plenty of actionable advice.

We cover the real reason clients push title companies, how to build agent referral networks that actually work, and what happens when you're asked to list a property next to your own rentals. Plus, Alissa shares how working with "difficult" clients early in her career turned into high-end referrals later. And Katy reminds us: don't guilt-trip yourself out of success just because your lead generation strategy has evolved.

Here's what we cover in this episode:

• How to handle buyers who move too fast

• Tips for buyer consults on the fly

• New construction vs resale: what's better for a new agent?

• Should you disclose you own the property next door?

• Builder incentives and loyalty dilemmas

• Lender/title kickbacks and your ethical obligations

• When a deal falls apart—and whether to leave a bad review

• Real talk on referral networks: what works and what's a waste

• What to do when "difficult" clients land in your lap

• Should agents retire and sell their book of business?

Key Quotes & Takeaways

1. "Just because a builder offers incentives doesn't mean it's best for your client or worse. You have to get the fee sheets and compare." – Alissa
2. "Doing your buyer consult at the first showing is totally acceptable, just be prepared and flexible." – Katy
3. "Using your preferred lender is a luxury, not a requirement. The client comes first." – Alissa
4. "If you're getting enough business that you don't have time to look for business... what's the problem?" – Katy
5. "If you can handle the difficult clients, you can earn the better ones." – Alissa

Products, People & Previous Episodes Mentioned:

• Email Templates 101 – http://emailtemplates101.com
• Agent Systems 101 – http://agentsystems101.com
• FREE Database Template – http://hustlehumblypodcast.com/starthere

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

🎵 Music:

Straight A's by Connor Price → https://connorprice.shop/

The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life

Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

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You got your license… now what?

The first three years in real estate can feel like complete chaos. And if you're like a lot of newer agents, you might find yourself wondering, "Am I just too sensitive for this?" In this episode, we're tackling a topic that no one seems to talk about: how to build true Realtor confidence in those early years — especially when you feel like you're fumbling your way through.

What sparked this conversation? A heartfelt listener email asking for help navigating agent-to-agent interactions, self-doubt, sensitivity, and the struggle to find confidence. Katy and Alissa get real about what those early years really look like, how long it actually takes to build a solid business, and what mindset shifts and systems will make all the difference.

This one's packed with stories, pep talks, and some tough love (with humor, of course!) to help you stop overthinking, start showing up, and grow into the confident, professional Realtor you're meant to be.

Here's what we cover in this episode:

• When your "3-year clock" really starts ticking

• Why being licensed doesn't equal experience

• How veteran agents can sniff out a lack of confidence

• Mistakes new agents make in agent-to-agent communication

• How systems (like email templates!) instantly boost confidence

• Why your job is NOT to make everyone happy

• How to practice confidence — before you have clients

• Where to turn for help when your broker isn't available

• Tips for setting expectations and avoiding emotional rollercoasters

• Power poses + mindset tricks to build immediate confidence

• Why every transaction impacts your long-term business

Key Quotes & Takeaways

1. "You don't need five years to be good — you just need systems, education, and the willingness to do the work." – Katy
2. "The three-year clock doesn't start until you actually start working." – Alissa
3. "Confidence comes from clarity. If you don't know the steps, you won't feel strong." – Katy
4. "Every client is your walking billboard — good or bad." – Alissa
5. "Your job isn't to make everyone happy — it's to represent your client well." – Katy

Products, People & Previous Episodes Mentioned:

• Email Templates 101
• Agent Systems 101
• Free Database Template
• Amy Cuddy's TED Talk: "Your Body Language May Shape Who You Are"
• Episode 146: Confidence and Self Doubt

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Music: Straight A's by Connor Price → https://connorprice.shop/ The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

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It's a new year, and with that comes a tidal wave of motivation, new planners, gym memberships—and a lot of Realtors about to throw out their entire business in the name of "starting fresh." 😬

This episode is your permission slip to not join the "Real Estate Gym" of shiny tools, overhauls, and burnout waiting to happen.

We're talking about the very real trap of doing too much too fast in January—new CRM, new lead gen, new branding, new content plan—and why it never sticks.

Instead, we walk you through how to build real momentum by focusing on what's already working. Spoiler alert: Your tools aren't broken. You're just bored. And that's normal.

We're sharing our favorite quotes from Atomic Habits, calling out decision fatigue, and giving you practical steps to stay consistent—even when the spark fades.

✨ Before you sign up for another system, challenge, or freebie you'll never use—listen to this.

Here's what we cover in this episode:

• What shiny object syndrome looks like in real estate

• Why overhauling everything rarely works

• The difference between boredom and failure

• How to audit what actually worked last year

• Setting goals based on your real business data

• How to re-use what you already have

• Why we aren't "motivational speakers" (and what we are instead)

• How to build slow, sustainable momentum that lasts

Key Quotes & Takeaways

1. "Tools don't create habits." — Katy
2. "You're not failing. You're bored. And that's a very different thing." — Katy
3. "Every action you take is a vote for the type of person you wish to become." — Alissa quoting Atomic Habits
4. "Boundaries aren't permission to not work—they're protection so you can keep working." — Alissa
5. "Stop changing everything. Start using what you already have." — Katy

Products, People & Previous Episodes Mentioned:

• Atomic Habits by James Clear
• Hustle Humbly Community Membership
• Episode 178: "Spruce Up Your Business"
• Email Templates 101 — http://emailtemplates101.com
• Agent Systems 101 — http://agentsystems101.com

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Music: Straight A's by Connor Price → https://connorprice.shop/ The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

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It's happened to all of us at some point—your cousin, college roommate, or neighbor posts that they just bought or sold a house… but you weren't the agent. Ouch. If you've ever wondered how to handle it when a friend or family member uses someone else, this replay of one of our most-loved episodes has the clarity and pep talk you need.

Originally aired as Episode 165, this candid conversation dives deep into the reality of working with friends and family in real estate. From professional boundaries to emotional resilience, we share our personal stories—rejections included—and offer tangible tips to protect your mindset and run a smooth business, even when things get awkward.

Whether you're new to the business or 10 years in, this episode will remind you: it's not personal, it's business. And you've got what it takes to stay professional, kind, and confident through it all.

Here's what we cover in this episode:

• How to professionally respond when loved ones don't choose you

• Tips for setting boundaries when working with people you know

• Scripts to request a referral (without begging)

• Why it's important to treat friends and family like real clients

• How to turn rejection into future opportunity

• The importance of systems to help you stay consistent with every client

• Real stories of rejection—and how we survived them

Key Quotes & Takeaways

• "You can't expect your friends and family to use you. But you can always act like a professional—so they'll think of you next time." – Katy
• "Don't take it personally. It's not you, it's them. Seriously." – Alissa
• "Treat your cousin just like you would any other client—systems, email templates, boundaries and all." – Katy
• "If your friends think you hate real estate, why would they send you a referral?" – Alissa
• "Just because you know them doesn't mean you skip the buyer consultation." – Katy

Products, People & Previous Episodes Mentioned:

• Email Templates 101 — http://emailtemplates101.com
• Agent Systems 101 — http://agentsystems101.com
• Build Your Own Business 101 — https://hustlehumblypodcast.com/byob
• FREE Database Template — https://www.hustlehumblypodcast.com/starthere
• Membership Community — https://www.hustlehumblypodcast.com/membership

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Music:

"Straight A's" by Connor Price → https://connorprice.shop/

"The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life

"Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one

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Let's talk about the guilt loop so many Realtors get stuck in: when you're at work, you feel guilty about missing life — and when you're at home, you feel guilty about stepping away from your business. In this special replay of our Hustle Humbly Community Live Zoom from November, we're diving deep into how to set boundaries during a season that's naturally full of busyness, distraction, and high expectations (hello, holidays).

This conversation is packed with relatable stories, powerful mindset shifts, and real advice from agents like you who are trying to find a way to serve their clients and show up for their families. Whether you're fighting burnout, feeling pulled in too many directions, or just wondering if it's okay to take a day off — this chat is your permission slip.

We also hear from our friend Emily, who stepped away from real estate for a year after a devastating loss, and came back to have her best year ever. Her six takeaways are gold for any Realtor who wants to build a business that serves their life, not one that consumes it.

Here's what we cover in this episode: - The mental load of the holiday season and how to protect your time - The quote that helped Alissa let go of the guilt (thanks RBG!) - The false urgency of real estate — and how to recognize real emergencies - Why "no" is a full sentence - What it means to actually build a business that serves you - The power of scheduled texts, second phone lines, and a literal "brick" to lock your apps - Why social time is work time (hello, database!) - How one agent stepped away from her business — and came back stronger

Key Quotes & Takeaways "It's not that everything is urgent — it's that we're treating everything like it is." — Alissa "Your job is a gift. Let's stop letting guilt ruin both sides of our life." — Katy "Burnout is not a badge of honor." — Emily Nealy "They don't need access to you. They need clarity." — Emily Nealy "If anyone's getting your leftovers, make sure it's not your family." — Alissa Products, People & Previous Episodes Mentioned: Episode 212: Does Time Blocking Work for Real Estate? Episode: What To Do When You're New or Slow Book: The Seven Deadly Sins of Sales by Leigh Brown Book: Boundaries by Dr. Henry Cloud & Dr. John Townsend Tools: Agent Systems 101 | Email Templates 101 | Free Database Template Hustle Humbly Community membership: hustlehumblypodcast.com/membership Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

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The truth is: buying or selling a house can feel like a full-blown identity crisis. Realtors know it, clients feel it, and now we have a licensed therapist here to explain why it all gets so emotionally messy.

In this episode we welcome Katy's former client and current number one referrer, Mary Ruiz, LPC. She's not just a real estate success story — she's now a licensed professional counselor (and a great one at that). We chat about the mental health rollercoaster that often comes with real estate: from renovations and relocations to the unexpected triggers that show up when people face big change. Mary shares why even competent, confident people often spiral emotionally during a transaction, and how Realtors can support clients without carrying the weight of everyone's emotions.

We're talking about therapy, boundaries, client meltdowns, and the emotional expectations people carry into real estate decisions. This is a must-listen for any Realtor who's ever felt like an untrained therapist.

Mary Ruiz, LPC is a licensed professional counselor and the practice owner of Ruiz Counseling and Consulting. Counseling is a second career for Mary and she has been practicing since May of 2022. Mary works with teens and adults seeking a safe and empowering therapy space. While she works with a variety of mental health concerns, Mary is passionate about working with autistic people, and those diagnosed with ADHD and/or OCD.

Here's what we cover in this episode:

• Why therapy and real estate overlap more than you think

• The mental toll of buying, selling, building, and renovating

• What neurodivergent clients may struggle with during moves

• Why confident people often break down during transactions

• Tips for helping clients regulate their emotions

• When (and how) to set boundaries with difficult clients

• Grounding techniques to use during emotional conversations

• What Realtors can do to protect their own mental well-being

Key Quotes & Takeaways

"The kindest thing you can do is tell someone the truth." — Mary Ruiz

Products, People & Previous Episodes Mentioned:

• Learn more about Mary's practice: https://www.psychologytoday.com/us/therapists/mary-ruiz-lpc-ruiz-counseling-and-consulting-baton-rouge-la/1015858
• Contact Mary: mary.ruiz.therapy@gmail.com
• Realtor Resources: https://hustlehumblypodcast.com/resources
• Join the Hustle Humbly Community: https://www.hustlehumblypodcast.com/membership

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Music:

"Straight A's" by Connor Price → https://connorprice.shop/

"The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life

"Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one

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Meet Kim — a top-producing agent, team leader, and mom — who did the unthinkable: she took a vacation without her phone. Twice.

Kim Lafleur is a Louisiana Realtor with over 655 homes sold and $121M+ in career volume. Ranked in the top 10 out of 1,900 agents in her market, Kim is known for her client-focused approach, leadership, and ability to guide families through big life moves with care and strategy.

In this candid and inspiring chat, Kim joins Katy and Alissa to share what led her to surrender her phone (literally at the airport), how she prepped her business and team for the handoff, and what she learned about control, trust, and boundaries. Spoiler: nothing fell apart.

From tips on how to set up your support system to stories about burner phones, birthday trips, and "bricking" your apps, this episode will have you seriously questioning how attached you really are to your phone — and if it's time to take your own real estate phone detox.

If you've ever wished you could just step away from the constant pings and pressure of being "on" 24/7, this one is for you.

Here's what we cover in this episode:

• Why a phone-free vacation even seemed possible

• How Kim planned for her absence (and who stepped up)

• Real talk: what actually happened while she was gone

• What tools and systems made it possible to disconnect

• How to find your Leslie (aka the person who'll take your phone)

• What "bricking" your apps is — and why it's life-changing

• Tips for detaching from your phone even while you're home

• Thoughts on compensation when someone covers your business

Key Quotes & Takeaways

"Just having the phone near you is enough to take you out of the moment." — Kim

"We think we're the only ones who can do it all — but we're not. And that's kind of freeing." — Alissa

"The hardest part wasn't leaving the phone. It was admitting I didn't need it." — Kim

"Give yourself permission to be unavailable. You'll be shocked how much still works." — Katy

"It's not about the phone. It's about letting go of control." — Kim

Products, People & Previous Episodes Mentioned:

• The Brick phone lock tool.

• Email Templates 101: http://emailtemplates101.com

• All our resources: https://hustlehumblypodcast.com

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

—

Music:

"Straight A's" by Connor Price → https://connorprice.shop/

"The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life

"Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one

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Ever been blindsided by a cancellation that just didn't make sense? This week we're sharing a raw, real story about a transaction that went sideways—only to come full circle weeks(and $15,000) later.

In this episode, Alissa opens up about a recent experience with a buyer who backed out of a deal unexpectedly. What followed was a perfect storm of assumptions, zero communication, and a text message that dropped a cancellation bomb—with no phone call to discuss it first.

We're diving deep into the best practices & etiquette for Real Estate Cancellations: when you should call instead of texting, how to manage your client's emotions, and what happens when professionalism goes out the window. Spoiler alert: it cost the buyer way more than they expected.

This is your podcast therapy session and masterclass in cancellation communication all rolled into one. Because y'all, some deals really can be saved—with the right conversation.

Here's what we cover in this episode:

• The shocking cancellation that inspired this story

• Stats on how often cancellations are happening (hint: it's more than you think)

• What should happen before a cancellation is sent

• What to disclose—and when

• How to exit gracefully and protect relationships for the long game

• Tips for co-op agent professionalism in tricky transactions

Key Quotes & Takeaways

"There was a way to stop that cancellation. The buyer is still interested. They just never had the conversation." – Alissa

"You owe that agent a phone call before you send a text or an email with a cancellation." – Katy

"When we do a transaction together, we're a team. That's why it's called a co-op agent." – Alissa

"If I don't advise you based on my knowledge, then I'm not doing my job." – Katy

"Your response sets the tone for your reputation. Handle cancellations with grace and professionalism." – Alissa

Products, People & Previous Episodes Mentioned:

• Episode 113: Be the Boss

• Episode 255 & 24: Client Management

• Episode 210: Buyer Consultation

• Email Templates 101

• Agent Systems 101

• Build Your Own Business 101

• FREE Database Setup Guide: https://www.hustlehumblypodcast.com/starthere

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

## 🎵 MUSIC CREDITS - "Straight A's" by Connor Price → https://connorprice.shop/ - "The Good Life" by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life - "Be The One" by Matrika → https://uppbeat.io/t/matrika/be-the-one

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When we say "digital database," we don't mean your phone contacts or your Facebook friends list… but those people? They're part of the journey.

This episode is a mindset-reset and practical guide to growing your sphere the natural way—through actual conversations, genuine connections, and organic follow-up. Katy and Alissa are breaking down what it really looks like to be intentional with every person you meet, without overthinking it or trying to "convert" someone into a lead the moment they shake your hand.

From pumpkin patch meet-ups to casual gym chats and birthday parties, Alissa shares real-life examples of how simple social connections (and friendly follow-up) have grown her business over time. No gimmicks, no pressure, just being present, paying attention, and taking the next logical step.

If you've ever felt weird about friending someone you met last week or wondered if you "should" reach out again, this is your permission slip to stop overcomplicating it.

Here's what we cover in this episode:

• What the "digital database" really is (and what it's not)
• How to follow up with people you meet without being salesy
• Real-life examples from school field trips, birthday parties & the gym
• The importance of timing when adding new connections online
• How to clean up your social media to support your business
• What to say (and not say) when you're reconnecting online
• The birthday method for engaging your sphere meaningfully
• How to grow your database when you're new or need more people
• Why being intentional > chasing leads

Key Quotes & Takeaways

"Being intentional isn't creepy; it's the beginning of connection." Alissa

"The second you meet someone, take the next step. Don't wait three months, that's when it gets weird." Katy

"We're not stalking. We're making friends. That's literally the job." Alissa

"The digital clutter in your sphere might be hiding the people who actually matter." Katy

"Send the friend request. Comment on the post. Show up like the nice, normal human you are." Alissa

Products, People & Previous Episodes Mentioned:

• Build Your Own Business: http://hustlehumblypodcast.com/byob
• Free Database Template: http://hustlehumblypodcast.com/starthere
• Email Templates 101: http://emailtemplates101.com

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Sometimes you just need another agent to say what everyone else is thinking. In this Q&A episode, Katy and Alissa are answering the real-life, in-the-trenches questions Realtors are navigating every single day. We're talking client expectations, boundaries, broker advice that doesn't make sense, and what actually works in today's market.

When y'all send questions to our inbox, you never disappoint. And this batch covers everything from inspections to communication issues to luxury listings to motherhood to what we'd do if we didn't work in real estate. It's honest, funny, and full of practical advice you can use immediately.

Here's what we chat about in this episode:

• Should Realtors go to inspections (and why brokers sometimes say not to)
• What to do when clients break agreements or try to cut you out
• The triggers we use to stay on top of communication
• Whether you really need a second phone or Google Voice
• Email marketing: what actually works and what your clients don't care about
• What to charge when covering showings for another agent
• Rental property updates from Alissa
• And what job we'd take if we ever left real estate

Key Quotes & Takeaways

• "You're not the inspector just because you showed up. You're the professional who guides your client through the process." —Katy
• "If someone doesn't want to work with me, I'm not going to fight them about it—but I am going to enforce the contract." —Alissa
• "Most boundary problems disappear when you communicate like a professional from the very beginning." —Katy
• "I'm not trying to be right, I'm trying to be happy—and sometimes that means letting people be wrong." —Alissa
• "There is no such thing as an easy closing. That's why clients need us." —Katy

Products, People & Previous Episodes Mentioned:

• Email Templates 101: http://emailtemplates101.com
• Agent Systems 101: http://agentsystems101.com
• Hustle Humbly Newsletter: http://hustlehumblypodcast.com/newsletter
• Trello training inside Hustle Humbly Community

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at http://ratethispodcast.com/hustlehumbly Get your FREE Database Template: http://hustlehumblypodcast.com/starthere Email Templates 101: http://emailtemplates101.com Agent Systems 101: http://agentsystems101.com All Resources: http://hustlehumblypodcast.com Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com

Music: Straight A's by Connor Price → https://connorprice.shop/ The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

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We've all heard the horror stories: buyers showing up to closing short on cash, or sellers shocked at their proceeds. Yikes. The truth? These moments don't have to happen — not if you're consistently using buyer cost sheets & seller net sheets.

In this episode, we're breaking down exactly how we use these powerful tools with our clients to build trust, confidence, and calm. And here's the good news: it's not complicated, it's just math + mindset.

We're talking through every single line item on a net sheet, what to include, when to deliver it, and how to tailor it to each unique buyer or seller situation. Whether you're a seasoned agent or brand new to real estate, this episode will help you become more confident when talking about money — and ultimately give your clients the clarity they deserve.

Here's what we cover in this episode:

• How to create a seller net sheet that builds trust
• Using cost sheets with buyers to avoid surprise expenses
• What to do when a seller doesn't understand closing costs
• Smart strategies for buyer offers based on actual numbers
• Handling contingent clients with dual net/cost sheets
• Becoming fluent and confident with money conversations

Key Quotes & Takeaways

• "If your client is surprised at closing, you haven't done your job." — Alissa
• "We use net sheets to keep our sellers grounded — and focused on the bottom line." — Katy
• "Every offer gets a net sheet. That's how we avoid emotional chaos." — Alissa
• "A buyer cost sheet shows them what's real — not just what they 'hope' it costs." — Katy
• "Don't avoid money conversations. That's where your value really shines." — Alissa

Products, People & Previous Episodes Mentioned:

• Episode 232: Buyer Brokerage: How To
• Episode 295: Why Buyer Agents Struggle to Get Paid
• Agent Systems 101
• Email Templates 101

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com

Music:

Straight A's by Connor Price

The Good Life by Summer Kennedy

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Managing your sellers doesn't have to feel like herding cats — or losing your mind. In this episode, we're diving deep into seller client management and giving you the tools (and mindset) to confidently take charge of every stage of the listing process.

From deciding whether you even want the listing, to coaching your seller through prep, pricing, updates, negotiations, and closing — this episode covers it all. And yes, we even tackle what to do when your seller flat-out ignores your advice or refuses to clean up their clutter (it happens).

This episode was born from your questions — we noticed a theme: y'all are struggling with seller management, and we are here to help. We structured this chat to walk through each step of the seller experience, from first contact to final key handoff, with mindset reminders and real-world solutions for the most common challenges agents face.

If you've ever second-guessed whether to take a listing, worried about pricing too high, or stressed about communicating with a ghosting seller — this one's for you.

Here's what we cover in this episode:

• How to decide if you should even take the listing
• Why mindset matters more than you think
• Setting expectations around budget, prep, and condition
• Giving honest advice without hurting feelings
• Managing sellers during staging, photos, and price drops
• How to provide regular updates that actually work

Key Quotes & Takeaways

• "Ask yourself: do you actually want this listing? If not, it's okay to walk away." — Katy
• "We're not here to be doormats. You can be kind and still be in charge." — Alissa
• "Your seller only moves every 10 years. You do this every day. Be the professional." — Katy
• "The market will tell you what the right price is. Don't be afraid of the data." — Alissa
• "If you're not updating your sellers, they think you've disappeared." — Katy

Products, People & Previous Episodes Mentioned:

• Episode 183: How to Sell a House
• Episode 276: How to Stage Your House
• Episode 73: Building a Staging Closet
• Episode 65: Contingency Planning for Buyers/Sellers
• Email Templates 101
• Transaction Checklists

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com

Music:

Straight A's by Conner Price

The Good Life by Summer Kennedy

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Haunted house season is here, and we're back with more of your haunted house real estate stories! This annual episode is equal parts creepy, hilarious, and deeply memorable — and we're sharing everything from friendly ghosts to record players spinning in power-less foreclosures.

Real estate is wild on a normal day, but when things start slamming, whispering, and levitating? That's next-level spooky.

These stories come straight from our listeners and fellow Realtors, and we've got it all: haunted listing appointments, ghost dogs, creepy dolls, unexplained cold spots, and even a spirit who just wanted his research delivered back to the university.

While none of these haunted happenings are exactly by the book, they're certainly unforgettable. If you've ever had a weird gut feeling on a showing, this episode will make you feel seen... and maybe a little haunted.

Here's what you'll hear in this episode:

• A closet door that kept opening… and a ghost whispering "get out"
• A record player spinning in a power-less house
• Ghostly buyers who vanished mid-showing
• A photographer who saw someone move — in an empty home
• The professor who researched ghosts and maybe became one
• Cold spots, angry basement doors, and haunted flip houses
• A house no one saw — and buyers who didn't last two months

Key Quotes & Takeaways

• "I was like, get out… and the ghost said, get out."
• "I felt a cold, angry presence — then the door slammed in my face."
• "If you're going to stay, that's fine. Just stop turning the boiler on."
• "The professor just wanted his research archived. Once we did, the heat finally stayed off."
• "That was the only way she could've sold it… someone had to buy it sight unseen."

Leave us a review at http://ratethispodcast.com/hustlehumbly Get your FREE Database Template: http://hustlehumblypodcast.com/starthere Email Templates 101: http://emailtemplates101.com Agent Systems 101: http://agentsystems101.com All Resources: http://hustlehumblypodcast.com Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com

Music: Straight A's by Connor Price → https://connorprice.shop/ The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one

Rate & Review the Show: Love what you hear? Leave us a review at https://ratethispodcast.com/hustlehumbly

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Contingencies are back — and they're anything but simple.

In today's market, contingent offers are popping up left and right, and we've got stories. From getting stuck in a 60-day stalemate to crafting creative clauses that save the deal, we're sharing what it really looks like to handle contingent offers like a pro.

This episode is not your typical contract rundown (although if that's what you want, check out Episode 218). Instead, we're digging into real-life examples of contingencies gone sideways and how those experiences have changed the way we approach them forever.

Whether you're the listing agent fielding a "my house isn't even on the market yet" offer, or the buyer's agent trying to keep your clients from panicking mid-deal — this one's for you.

Here's what we cover in this episode:

• The #1 mistake agents make with contingent buyers
• Why contingent offers feel riskier in today's buyer-driven market
• How to protect your seller and keep the deal alive
• Contingency timelines that actually work
• Why listing status changes matter more than you think
• The verbiage Katy and Alissa now add to every contingency deal
• What to do when your buyer panics mid-transaction
• How to coach buyers and sellers through backup plans (Plan A, B, and C!)

Key Quotes & Takeaways

"You're on a train headed nowhere — that's what it feels like when a contingency stalls." — Alissa

"Buyers see contingent status and think it's pending. Agents do too. That's the real problem." — Katy

"Don't get stuck in a 60-day trap. Put timelines and expectations in writing from the beginning." — Alissa

"If your buyer can't sleep, you've got a problem. Help them make an educated decision, not an emotional one." — Katy

Products, People & Previous Episodes Mentioned:

• Episode 218: Real Estate Contingencies Explained
• Episode 65: Buying and Selling at the Same Time
• Email Templates 101: https://emailtemplates101.com
• Agent Systems 101: https://agentsystems101.com

Want to toast someone on the show? Send us a voice or video message with your name, who you're toasting, and why! Email it to team@hustlehumblypodcast.com.

Rate & Review the Show: Love what you hear? Leave us a review at https://ratethispodcast.com/hustlehumbly

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Build Your Own Business 101: hustlehumblypodcast.com/byob

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com

Music:

Straight A's by Conner Price

The Good Life by Summer Kennedy

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In this episode, we're diving into the truth about AI in the real estate world—and how to use it without losing the personal connection that wins you business.

We'll start with the basics: what even is AI, what does ChatGPT stand for, and how many people are really using it? (Spoiler: it's more than 700 million weekly.) But don't worry—we're not here to get super technical. This is a plain-English chat for agents who want to stay ahead of the curve without losing their mind (or their clients).

We'll also cover one agent's jaw-dropping story about losing a listing to his own automation. Plus, we'll give you real examples of how to use AI for good—without outsourcing your client trust to a bot.

Here's what we cover:

• What AI and ChatGPT actually mean (in plain English!)
• Why "trust over task" is the real Realtor advantage
• How automation can kill your client relationship
• What AI can replace—and what it absolutely cannot
• The good, the bad, and the awkward of AI in recruiting
• How to use AI without losing your voice or your client
• The step-by-step guide to becoming the agent AI recommends
• Real-world examples from brokers and agents using AI well

Key Quotes/Takeaways

• "AI can do your tasks—but it can't earn your client's trust." – Katy
• "Relationships cannot be automated." – Alissa
• "The most likely future is that agents who use AI will replace those who don't." – Katy
• "Clients don't hire your CRM—they hire you." – Alissa
• "Use AI to save time, not replace connection." – Katy

Products, People & Previous Episodes Mentioned:

• ChatGPT (by OpenAI)
• RPR Reports
• IDX Website + CRM automation tools
• Inman article by Jimmy Burgess
• Article: "I Lost a Listing to AI" by Josh Rice

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com

Music:

Straight A's by Conner Price

The Good Life by Summer Kennedy

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Ever found yourself halfway through a showing thinking, “This buyer has no intention of buying anything”?

You, my friend, have met the infamous looky loo. They’re curious, they’re charming, and they are a black hole of time, gas money, and sanity, unless you have boundaries.

In this episode, we’re going deep into how to manage the buyers who just want to look; the ones who text at 9pm with Zillow links, or who take seven years to finally make a purchase. We’re sharing real stories (some wild ones), actionable strategies, and a whole lot of permission to run your business like a business.

If you’ve ever thought, “I don’t want to lose the deal,” but also “I might lose my mind,” this one’s for you.

Here’s what we cover in this episode:

• What makes someone a looky loo and how to spot them early
• How to set clear boundaries and expectations without guilt
• The difference between being helpful and being used
• When to quiet quit on a buyer (and how to do it professionally)
• Scripts to help you say what needs to be said, kindly but firmly
• How to qualify casual buyers without scaring them off
• How buyer behavior impacts your time, business, and mental load

Products, People & Previous Episodes Mentioned:

• 📝 Buyer + Seller Checklists: https://hustlehumblypodcast.com/checklist
• 📄 Buyer Brokerage Agreement Cover Letter: https://hustlehumblypodcast.com/bba
• 📧 Email Templates 101: http://emailtemplates101.com
• 🛠️ Agent Systems 101: http://agentsystems101.com

Want to chat with us? Join the Hustle Humbly Community or send us a message at team@hustlehumblypodcast.com.

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com

Music:

Straight A’s by Conner Price

The Good Life by Summer Kennedy

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There’s nothing quite like walking into a listing appointment prepared, only to have the seller slide an appraisal across the table before you can even share your thoughts. In this episode, we dive deep into the sometimes-helpful, often-headache-inducing world of pre-listing appraisals in real estate.

Alissa shares a couple of jaw-dropping pricing stories, including one where she was blindsided by an appraisal that came in a full $60K over her estimate—and how she ended up taking the listing anyway (spoiler: she regrets it). Katy and Alissa get real about the pros and cons of pre-listing appraisals, when they’re appropriate, and how they can be both a tool and a trap.

You’ll also hear two real-life case studies that show how appraisals can drastically impact seller expectations—and what happens when those numbers just don’t line up with the market. From lessons learned the hard way to advice you can use in your next listing appointment, this episode is packed with insight, encouragement, and some painful pricing truth.

If you’ve ever struggled to price a property—or convince a seller that their home isn’t worth what Zillow (or their appraiser) says—this one’s for you.

Here’s what we chat about in this episode:

• What is a pre-listing appraisal and why would a seller get one?
• Real-life pricing fails (and what we learned from them)
• Why appraisals aren’t always reliable in shifting markets
• How to talk to sellers about appraisals without losing the listing
• Why CMAs and appraisals rarely match
• Specific scripts and verbiage to use when appraisals go wrong
• The pros and cons of recommending an appraisal yourself
• How to position yourself as the pricing expert—even when the appraiser disagrees
• Tips for navigating seller emotions and stubborn pricing

Key Quotes/Takeaways “I should’ve gone in with my Alissa mentality: tell them the truth and let the chips fall.” – Alissa

“Appraisers are only using data from homes that actually sold. They’re not accounting for what’s sitting on the market today.” – Katy

“I prayed I was wrong, but the market proved me right—and the house sat for months.” – Alissa

“Sometimes the appraisal says 510 and your gut says 450… and you take the listing anyway. Don’t do that.” – Katy

“You can get five appraisers and five different values. Your job is to be the constant.” – Alissa

Products, People & Previous Episodes Mentioned:

• Build Your Own Business 101 (BYOB)
• Email Templates 101
• Agent Systems 101
• Buyer & Seller Checklists

Want to chat with us? Join the Hustle Humbly Community or send us a message at team@hustlehumblypodcast.com.

Don’t forget to grab our free resources at hustlehumblypodcast.com! Want to support the show? Leave a review on Apple Podcasts or share this episode with a Realtor friend who needs it!

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com

Music:

Straight A’s by Conner Price

The Good Life by Summer Kennedy

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How do you build a real estate business that lasts? Spoiler alert: it’s not with fancy tech or paid leads.

In this bonus episode, we’re sharing Alissa’s recent guest appearance on The Real South Agents Podcast with Jamie Knight. You’ll hear a fresh side of Alissa as she flips the mic and opens up about her earliest days in real estate — from waiting tables to handwriting 250 letters just to build a database.

Jamie does a great job pulling out valuable takeaways for both new and struggling Realtors, and you’ll leave this conversation with a renewed sense of purpose and plenty of real-life strategies that actually work.

You’ll hear the exact process Alissa followed to build her repeat and referral-based business, why she almost became a real estate appraiser, and the advice she’d give an agent who’s one bad month away from quitting.

If you’ve ever felt like giving up, or you’re stuck in the weeds of “what CRM should I use,” this is your pep talk.

Here’s what you’ll learn in this bonus chat:

• How Alissa went from Cane’s lemonade maker to top-producing Realtor
• Why your business “clock” might not have started yet
• The low-cost move that helped Alissa build her database
• How to consistently stay in touch without being pushy or salesy
• Why writing 250 handwritten notes changed everything
• What to do when you’re struggling and have no leads
• Simple follow-up strategies that still work in 2025
• The email tip that keeps you top of mind (and feels human)
• Why loving on your people always beats paid leads

Products, People & Previous Episodes Mentioned:

• Jamie Knight, The Real South Agents Podcast
• Mailchimp (for email list building)
• Alissa’s spreadsheet-style CRM
• LSU Football Schedule Mailouts
• Hustle Humbly Community: hustlehumblypodcast.com/membership
• Freebies for Realtors: hustlehumblypodcast.com/freebies

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When Stacie Rihl hosted her first first-time homebuyer class, only 10 people showed up and she had 15 pizzas. Fast forward a few years, and she now runs a national referral business built entirely around teaching buyers how the process works.

After gaining experience in both the real estate and mortgage industries, Stacie Rihl recognized a major gap in education and resources for first-time homebuyers. She went on to become an online educator for new buyers, offering free virtual classes that have helped over 20,000 people learn the home-buying process.

In this episode, we chat with Stacie about how she went from in-person flops to 50+ monthly referrals all while wearing yoga pants and working from her laptop.

She shares how her journey through real estate sales and mortgages gave her a unique perspective, why consistency mattered more than perfection, and how a simple Zoom class changed her entire career.

💡 If you've ever thought about hosting a class (and then chickened out)... this is your permission slip.

Here’s what we cover in this episode:

• How one failed class turned into a full-time business
• Why educating buyers builds instant trust
• How to teach homebuyers without boring them
• Creating a scalable system from your passion
• The importance of strong follow-up systems
• How Stacie chooses the agents she refers to
• The unexpected power of being the “expert” early in the process
• What most agents get wrong about first-time buyer events
• Why she teaches live — and keeps it free
• The agent interview process she uses before sending leads

If you’ve been looking for a lead gen strategy that’s actually aligned with your values, this one’s for you.

Key Quotes/Takeaways “You have to have a way to turn class attendees into clients. It’s not just about showing up with snacks.” — Stacie Rihl

“I want people to come to me before they’re ready — that’s where the trust starts.” — Stacie Rihl

“Don’t give up because your first class was a flop. My first one was, too.” — Stacie Rihl

“You can teach homebuyers and still build a serious business.” — Katy Caldwell

“Consistency wins. It's not magic; it's a system.” — Alissa Jenkins

Products, People & Previous Episodes Mentioned:

• Stacie Rihl on Instagram: https://www.instagram.com/iamstacierihl/
• Free Database Template: http://hustlehumblypodcast.com/starthere
• Email Templates 101: http://emailtemplates101.com
• Agent Systems 101: http://agentsystems101.com
• All Resources: http://hustlehumblypodcast.com

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com

Music:

Straight A’s by Conner Price

The Good Life by Summer Kennedy

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Are you obsessing over that listing that just won’t sell? Feeling like a failure even though you’ve done everything you possibly can for your clients? This episode is your mindset reset.

We’re getting honest about the hard truth so many Realtors need to hear: you can’t control everything. The current market is weird, unpredictable, and frankly, a little rude. And if you’re tying your value and self-worth to outcomes you can’t control — like a closing happening or not — then you’re setting yourself up for burnout.

Inspired by real conversations with stressed-out agents, our own challenging transactions, and the pressure we all feel to “make it happen,” this chat is for all the control freaks (hi, it’s us) who need a reminder about what actually is in our control.

We’ll walk through the things you can’t control, like:

• Interest rates, the economy, or inventory
• Whether your clients take your advice
• Another agent’s professionalism
• A buyer canceling due to a knee replacement (true story)
• Feedback (or the lack of it)

And the things you CAN control, including:

• How often you follow up and communicate
• The way you set expectations and share data
• Your systems, organization, and boundaries
• Your mindset and gratitude
• How many clients you take on at once

If you're feeling stuck, unappreciated, or just overwhelmed by this wild market, this pep talk will help you shift the focus back to what you can do—and let go of what you can’t. Because if you’re doing your job, communicating well, and staying professional, then you are a great agent... even if the house hasn’t sold yet.

Key Quotes/Takeaways * “You cannot tie your worth to whether or not the house sells.” — Alissa * “If I’ve done my job, I sleep well at night. That’s what I can control.” — Alissa * “You can’t control if they take your advice. But it’s your job to give it.” — Alissa * “Client acquisition and client service are two different jobs.” — Katy * “You deserve that Saturday phone call if you didn’t do your Friday update.” — Alissa

Products, People & Previous Episodes Mentioned:

Hustle Humbly Community (private agent community) hustlehumblypodcast.com/membership

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com

Music:

Straight A’s by Conner Price

The Good Life by Summer Kennedy

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What do serial killers, mothballs, lawsuits, and staircases to nowhere have in common? Yep. They’ve all made an appearance in the world of real estate.

In this fun twist from our usual mindset or strategy-based content, we’re diving into the craziest, weirdest, and sometimes most horrifying real estate stories we’ve ever heard (or experienced). Some stories are viral legends — and we investigate whether they’re actually true or total internet myths. Others? Straight from real agents, and totally real (unfortunately).

We promise you’ll laugh, cringe, and maybe side-eye your next transaction just a little more carefully. From exploding cars and fake agents in boxers to the infamous Winchester Mystery House and a literal bag of 22 mothballs — we’ve got it all.

Don’t worry — we balance out the chaos with a reminder to stay safe, trust your instincts, and question everything you read on the internet.

And hey, Halloween is around the corner! Got a haunted house story? Send it in now to team@hustlehumblypodcast.com so we can include it in our upcoming Halloween episode!

Here’s what we cover in this episode:

• The infamous “spite house” and why it may not be built out of spite after all
• A listing appointment that turned into a literal crime scene
• The real story behind those $1 and $35 listings (yes, they’re real)
• An exploding car, a cashier’s check, and a shocking identity reveal
• A fake agent caught mid-makeout in a vacant condo
• Lawsuits over feedback: viral fiction or something to worry about?
• Why one house smelled like it had 22,000 mothballs
• An agent’s instincts about a creepy seller — and what happened after
• Staircases that lead to ceilings and doors that go nowhere
• The wild truth behind selling a house via raffle tickets

Products, People & Previous Episodes Mentioned:

• Ozone machines (used for odor removal)
• Realtor.com and Inman articles (referenced in viral pricing strategy discussion)

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com

Music:

Straight A’s by Conner Price

The Good Life by Summer Kennedy

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Ever felt a little uneasy walking into a showing alone? This one’s for y’all.

It’s Realtor Safety Month, and we’re not here to give you a snoozy lecture; we’re telling REAL stories from our time in the field, including a downright chilling personal experience that’s forever changed how we approach safety.

In this episode, we’re getting honest about the scary stuff: being targeted by strangers, unsettling showings, and the sneaky ways scammers are taking advantage of Realtors and clients. It’s not about fear; it’s about awareness and professionalism. Because safety isn’t a luxury in this job. It’s a necessity.

We cover the 7 reasons why being a Realtor is more dangerous than people realize and the 7 most common real estate scams going around RIGHT NOW. You’ll also walk away with a practical safety checklist to implement today—whether you’re doing a solo open house or meeting a new client for the first time.

You’ll hear:

• Katy’s personal safety scare and why she NEVER parks in driveways anymore
• Why showing up early to a listing isn’t always the safest choice
• The real story behind that too-good-to-be-true moving company
• The $446 million scam that’s hitting buyers where it hurts most
• How to protect yourself (and your clients!) from wire fraud and fake listings
• What scammers are doing with AI and your social media content
• A safety checklist every Realtor should be using

Y’all, this is one of those episodes we hope you never need, but one you can’t afford to miss. Stay alert. Stay smart. Stay safe.

💬 Key Quotes/Takeaways 1. “You don’t need to be scared, but you do need to be prepared.” — Katy 2. “Realtor safety isn’t about fear—it’s about boundaries and professionalism.” — Alissa 3. “Scammers are getting smarter. AI makes it easier than ever for someone to pretend to be you.” — Katy 4. “If something feels off, leave. Don’t be polite. Just go.” — Alissa 5. “The job looks glamorous, but there are real risks people don’t talk about.” — Katy

Products, People & Previous Episodes Mentioned:

• SafeShowings App
• Forewarn App
• Like360 App
• The Close article on 7 Real Estate Scams
• Episode #190 on wire fraud
• Episodes #6 & 7 with Carl Carter
• Safety Episode #161 with Tanner (Alissa's husband & Law Enforcement Officer)

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com

Music:

Straight A’s by Conner Price

The Good Life by Summer Kennedy

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Is your database collecting dust while you chase another shiny lead?

This episode is the mindset reset you didn’t know you needed. We know the word database might not sound fun or flashy, but trust us; this is the foundation of your business. If you’ve been avoiding working on your database because it feels “salesy,” overwhelming, or just plain boring, this is your episode.

We’re breaking down how your database isn’t a static list. It’s alive, y’all, just like sourdough starter (seriously). You have to feed it, prune it, and use it if you want it to work. This is not a one-and-done task. It’s an ongoing, evolving system that, when done right, will eventually help you get off the hamster wheel of paying for leads or chasing strangers.

We share exactly what we do to maintain our databases, from real-life workflows to browser hacks and what we do at every closing. Plus, we’re dishing on all the ways agents waste time thinking they're being productive. Spoiler alert: endlessly tweaking your logo is not it.

We also chat through:

• Why having a database doesn’t mean sending one card a year
• What Alissa’s CPA said that totally validates the database strategy
• The database math trick to test the health of your contacts
• Our favorite real-life success story of a lead-to-referral database strategy
• The list of time-wasting “busy work” agents confuse with productivity
• Why letting go of instant gratification is key for long-term success
• How overprepping, overthinking, and over-networking can keep you stuck
• Why we’re teaching our Build Your Own Business course LIVE this fall

Let’s be real: if your only job was to maintain your people, what fluff would you cut out?

Let’s make your business more efficient, intentional, and referral-based — without the overwhelm. You don’t have to start from scratch, but you do have to start.

🔑 Key Quotes / Takeaways 1. “The health of your business is a direct reflection of the health of your database.” – Alissa 2. “If your database is working, you don’t have to keep chasing strangers.” – Katy 3. “Your database is not done. It’s alive. It has to be fed, and it has to be pruned.” – Katy 4. “People avoid the database because it’s not instant. But the payoff is long-term and real.” – Alissa

Products, People & Previous Episodes Mentioned:

• Build Your Own Business course (Live version starts September 2, 2025) www.hustlehumblypodcast.com/byob
• LSU football schedule magnets
• Trello & Google sheets
• Previous episode #212: Does Time Blocking Work in Real Estate?

Leave us a review at ratethispodcast.com/hustlehumbly

Get your FREE Database Template

Email Templates 101: emailtemplates101.com

Build Your Own Business 101: hustlehumblypodcast.com/byob

Agent Systems 101: agentsystems101.com

All Resources: hustlehumblypodcast.com

Submit your topic ideas and toasts to team@hustlehumblypodcast.com

Music:

Straight A’s by Conner Price

The Good Life by Summer Kennedy

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Feeling stuck between representing your client and not looking crazy with the co-op agent? This episode is for you.

We’re hearing from a lot of y’all lately that you are feeling lost when it comes to presenting low offers, rough repair requests, and those fun times when your clients want you to ask for things that make zero sense. If you are nodding your head; you’re not alone.

In today’s chat, we’re diving deep into the art of negotiating, communicating clearly, and most importantly, setting and managing client expectations in this shifting market. Whether it’s an offer you're embarrassed to present, a buyer asking for $15k in closing costs, or a seller who thinks their 90s carpet is just fine—this episode is packed with real stories, actual scripts, and mindset shifts that will help you show up with confidence.

We’re not here to sugarcoat. We’re here to help you keep your professionalism intact, even when your clients are testing your patience.

In this episode, we’ll cover:

• What your fiduciary duty actually means (and why it matters)
• How to present lowball offers without cringing
• What to say when a client’s expectations are unrealistic
• When (and how) to push back while still representing your client
• Why “I think” needs to leave your vocabulary
• Real stories of negotiation wins and losses
• How to use market data as your superpower
• The secret to staying calm and confident, even when a builder tells you they hope to never work with you again

If you’ve ever worried about what other agents think of you, or if you’ve felt torn between doing what your client wants and what you know is right, this is your pep talk.

Products, People & Previous Episodes Mentioned:

• Book: Never Split the Difference by Chris Voss
• Hustle Humbly Email Templates: https://hustlehumblypodcast.com/emailtemplates
• Join the Community: https://hustlehumblypodcast.com/membership

💬Key Quotes/Takeaways 1. “You’re not just a messenger. You’re their agent. That means you have to offer advice.” – Katy 2. “Just because a client asks for the moon doesn’t mean you have to present it without question.” – Alissa 3. “Professionalism always wins, even when you're delivering bad news.” – Katy 4. “Data gives you confidence. Use it to lead the conversation instead of saying ‘I think.’” – Alissa

“You can present a ridiculous offer and still be professional about it.” – Katy

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Music:

Straight A’s by Conner Price

The Good Life by Summer Kennedy

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Can you really be yourself online and still be seen as a professional? Before you scrub your personal life off the internet as part of your real estate initiation, listen in as we tackle one of the most common (and most paralyzing) social media questions: Should I have two accounts—one for business and one for personal?

This isn’t just a tech question. It’s a mindset one. We’ve seen so many agents struggle with how much of their real life to share. Should you talk about your hobbies? Even if it’s super niche? Surely people don’t want to hear about my obsession with whale watching and real estate in the same place. (Or, do they?)

In this chat, we go deep into:

• Why being relatable actually helps your business
• How your vibe really does attract your tribe
• The pros and cons of multiple social accounts
• Tips on account types (creator, personal, or business?) and how they affect your reach
• Why your follower count isn’t the goal anymore
• How to mix business and life without losing either
• The mindset blocks keeping you from showing up
• And what really matters when it comes to social media success (hint: it’s not the algorithm)

Plus, we share personal stories about social media weirdos (yep, creepy guitars and all), burnout, taking a break from the scroll, and how to stay sane while still showing up online.

If you’ve ever worried that people will think you’re not “professional enough” for having a personality online—or you’ve found yourself spiraling about whether to blur your kids’ faces—this one is for you.

Products, People & Previous Episodes Mentioned:

• Modern Agent Marketing Girls Podcast Episode 9: Should You Have Two Accounts?
• Chelsea Petersen (past guest eps #123, 91, 12) & CEO of Modern Agent Social Club(You can always use code HUSTLEHUMBLY to get a $50 discount when you join!)
• Shannon McKinstrie’s (past guest ep #274) “Good Content” Podcast
• Hustle Humbly episode #308 with Tori Sprakel on branding

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Music:

Straight A’s by Conner Price

The Good Life by Summer Kennedy

🔑 Key Quotes & Takeaways 1. "You're not a business and then a person separately. You're a person who runs a business." — Alissa 2. "It’s not a content problem—it’s a mindset problem." — Katy 3. "People aren’t on Instagram to shop for houses. They’re there to connect, be entertained, and feel inspired." — Alissa 4. "If you're forcing yourself to post just to post, you're going to burn out—and no one will notice if you take a break." — Alissa

"The more relatable you are, the more people want to support you." — Katy

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You’re standing in an open house, sweating in a blazer, and someone asks how many HVAC units are in the home. Cue the internal panic.

In this episode, we’re diving into one of the most relatable questions we’ve ever received: How much do I actually need to know about houses to be a good Realtor? Spoiler alert: more than “I’ll find out for you” on repeat, but less than a licensed contractor.

Whether you're brand new or years in, this episode will help you figure out where the gaps are in your knowledge, how to fill them, and what your clients really expect from you.

We share our own early embarrassments (looking at you, open house meltdown), what we’ve learned along the way, and how we approach showing prep, including how much we know before we ever step foot in the door.

We’ll talk about:

• What to say when you don’t know the answer
• The key home systems and materials every Realtor should understand
• How we research and prep for showings and inspections
• The most efficient ways to learn about houses on the job
• What we do and don’t memorize before a showing
• Why attending inspections is better than reading reports

This episode is full of practical advice, permission to not know everything, and a little pep talk to go learn your product. Because you can’t sell what you don’t understand.

Take one hour this week and walk through a vacant home or attend an inspection. Ask questions. Learn what you don’t know. It’ll pay off in client confidence and better service.

Key Quotes/Takeaways 1. “You can’t sell what you don’t understand.” —Katy 2. “It’s not about knowing everything. It’s about knowing where to find the answer.” —Alissa 3. “If you keep saying ‘I’ll find out,’ eventually clients will wonder what exactly you do know.” —Katy 4. “You’re not the inspector, but you are supposed to be an informed professional.” —Alissa

“Knowing your product builds confidence. And confidence builds trust.” —Katy

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Music:

Straight A’s by Conner Price

The Good Life by Summer Kennedy

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Ever been asked—by a client or another agent—to cut your commission mid-deal? Or worse, right before closing? It’s happening more and more, and in this episode we’re sharing how to respond, how to prepare, and how to protect your paycheck without losing your professionalism (or your cool).

Inspired by multiple messages and agent stories, we’re diving into what we’re calling the age of commission cutting. We’re not talking about negotiating commission upfront—we’re talking about after you’ve already agreed to terms, done the work, and someone wants you to just... give some of it away.

We walk through real examples of buyer and listing agents being pressured into taking less, how to handle those phone calls in the moment (especially when you feel totally caught off guard), and why “just being nice” can cost you big time.

Whether it’s guilt-tripping, bad math, or a last-minute closing crisis, Katy and Alissa share how to protect yourself before it happens, why mindset and boundaries matter, and some super helpful scripts and phrases you can keep in your back pocket when you need to stand your ground.

You’ll also hear:

• Why commission is not part of the buyer/seller negotiation
• What to say when someone tries to guilt you into a cut
• The biggest mistake you can make when you're feeling bad for your client
• The difference between being kind and being a pushover
• How to do the math on what your time is really worth

Get ready for a pep talk, some wild stories, and practical advice on how to stop treating your income like a favor.

Products, People & Previous Episodes Mentioned:

• Episode 295: Why Buyer Agents Struggle to Get Paid
• Episode 232: Buyer Brokerage How-Tos
• Daryl Davis quote and article referenced
• Episode 296: Peaceful Partings

Key Quotes/Takeaways 1. “You’re not a victim in a real estate transaction. You agreed to the terms—stand by them.” —Katy 2. “Poor planning on your part does not constitute an emergency on mine.” —Alissa 3. “Your commission isn’t a bargaining chip. It’s the price for the service you already delivered.” —Katy 4. “Be kind, but stand firm. Those aren’t mutually exclusive.” —Alissa

1. “I don’t need to pay you to stay in this deal. That’s not my job.” —Alissa

CTA: If this topic hit home, take a minute to revisit your buyer consults and listing presentations. Are you clearly outlining your value? Are your clients crystal clear on how and when you get paid? Don't wait until you're put on the spot.

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What happens when a client blindsides you and hires someone else? Or when your favorite sellers decide to "hit the button" on Zillow without you? In this episode, we’re talking all about how to keep your cool, preserve your relationships, and show up with professionalism—even when your heart gets broken.

We’ve all been there. A past client lists their home without calling you. A buyer you’ve poured into suddenly ghosts you. A friend uses someone else. Ouch. The gut punch is real, but what you do next matters even more than what just happened. Peaceful partings aren’t always easy, but they’re always worth it.

We’re chatting through real-life rejection stories (some from last week!) and how we’ve learned to navigate them with kindness, class, and a whole lot of self-talk. It’s not about avoiding hurt; it’s about choosing how to respond.

Here’s what we get into:

• How to handle the heartbreak of client rejection
• What to say when someone lists without you
• The power of the follow-up (even when you’re mad!)
• How to part ways professionally with a broker or team
• When to let go and when to speak up
• The importance of grace, gratitude, and not taking it personally

Grab a tissue, pour some coffee, and let’s talk about peaceful partings in all their messiness.

💬 Key Quotes/Takeaways

1. "It’s not about you. Nobody cares about you as much as you think they do." — Katy
2. "Rejection still hurts, even when you’re seasoned. But you don’t have to let it define you." — Alissa
3. "Gratitude builds bridges. You never know when your paths will cross again." — Katy
4. "Be so kind they regret not choosing you." — Alissa
5. "Leaving well is a skill. It reflects emotional maturity and grace." — Katy

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Let’s be honest: when was the last time you checked if your business systems were actually working?

This week, we’re giving y’all a special sneak peek into one of our monthly Hustle Humbly Community live calls, and this one was just too good to keep to ourselves. We did a full systems audit together and broke down the four core systems every Realtor needs to run a smooth, sustainable business.

Whether you’re overwhelmed by tech, struggling to follow up, or just wondering why things feel so clunky, this episode will help you figure out what needs to grow, and what needs to go.

Here’s what we covered:

• The 4 core systems in every real estate business
• What a working system actually looks like
• Why simple systems are the hardest to teach (and the most effective!)
• How to know if your system is broken or just neglected
• Our favorite tips for tidying up your email, follow-up, and database

We’re also sharing tools, strategies, and examples from real community members who joined us live—plus some laughs, real-life solutions, and that signature Hustle Humbly encouragement.

If your systems feel like a cluttered mess, come hang out with us for a little systems clean-up. ✨

Loved this systems chat? Join us in the Hustle Humbly Community to get access to all the monthly lives and resources! Head to www.hustlehumblypodcast.com/membership.

Upcoming Community Live: Thursday, July 24 at 1pm Central

💬 Key Quotes/Takeaways

1. “There is nothing more difficult than simplicity.” —Alissa
2. “Your system isn’t broken—you’re just not using it.” —Katy
3. “A system is something that remembers for you.” —Alissa
4. “Stop trying to make it perfect and just make it work.” —Katy
5. “Your inbox is not a storage unit.” —Alissa

Products, People & Previous Episodes Mentioned:

• Join the Hustle Humbly Community: www.hustlehumblypodcast.com/membership
• Trello & Free Trello training video: www.hustlehumblypodcast.com/trello
• RealtyZam bookkeeping tool for Realtors: www.realtyzam.com
• Skyslope / Dotloop / MLS tools
• QuickBooks

Upcoming Community Live: Thursday, July 24 at 1pm Central

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Ever had a mentor who ghosted you? Or a mentee who treated you like tech support? If so, you are in the right place!

This week we’re chatting about all things mentorship — the good, the bad, and the absolutely awkward. From horror stories of mentors who used their mentees as free labor, to sweet tales of life-changing support, we’ve got it all. And we’re not just telling our stories. Y’all sent in nearly 100 responses about your own mentor/mentee experiences — and we read every single one.

We dive into:

• How to find (or become) a great mentor
• What mentees get wrong (and how to fix it)
• Why boundaries matter more than ever
• How to know when you’re ready for a mentee
• Tips for respecting time, energy, and expertise
• What NOT to ask your mentor (hint: Google it first)
• Alissa’s story about “Workshop Wednesday”

We also chat about how mentorship evolves as you grow in your career, and why sometimes your “mentor” is really just your go-to industry friend.

Whether you're craving guidance or feeling burnt out from giving too much of it, this one’s packed with real talk and helpful insights. Mentorship doesn’t have to be messy. Let’s get it right!

If you're feeling inspired (or exhausted) by your own mentor experience, send us a DM and let us know what resonated with you the most!

💬 Key Quotes/Takeaways

1. “Your mentor isn’t tech support. If there’s a tutorial for it, start there.” —Alissa
2. “Mentorship only works when there’s mutual effort and respect.” —Katy
3. “Don’t treat your mentee like your assistant — unless they are your assistant.” —Katy
4. “Sometimes the most powerful mentors are the ones you never officially asked for.” —Alissa
5. “If you’re asking five people the same question, you’re not looking for an answer — you’re avoiding action.” —Katy

Products, People & Previous Episodes Mentioned:

• Episode 17: What to Do When You’re New or Slow

CE classes, MLS tutorials, and brokerage training options

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Feeling stuck in a saturated market and unsure how to stand out as a Realtor? You’re going to love this one!

This week we are chatting with the brilliant Tori Sprankel, a brand and web designer with a gift for helping entrepreneurs (especially parents!) uncover what makes them different. If you’ve ever wondered how to figure out your brand, what to post on social, or how to build confidence online—this episode is packed with gold.

Tori shares her hot take that Realtors should stop selling houses and start selling lifestyle. That one shift in thinking opens up a world of content ideas and opportunities to actually enjoy showing up online. Whether you're the mom who knows all the best playground coffee shops or the go-to relocation expert, Tori shows you how to define your lane and make it magnetic.

We also talk about:

• Why your personal brand is an overlap of your interests and your audience’s
• How to show up consistently (hint: it’s not about logos or fonts)
• Tips for easing into video when you’re nervous
• The power of “warm hellos” in stories
• Why you need to follow creators outside of real estate
• The content that works without being on social media

You’ll walk away from this one with tangible tips, fresh inspiration, and most importantly—permission to be you.

Want to feel more confident and creative online? Go follow Tori and grab her freebies at www.torisprankel.com. And don’t forget to DM her a voice note—she’ll love it!

💬 Key Quotes/Takeaways

1. “You’re not selling houses. You’re selling lifestyle and connection.” —Tori
2. “Your brand is that sweet spot between what you love and what your clients care about.” —Tori
3. “You can’t go from zero to 60 on video. Start with a warm hello.” —Katy
4. “Consistency builds safety—and safety builds trust.” —Tori
5. “If you’re only posting just listed graphics, you’re missing your chance to connect.” —Katy

Products, People & Previous Episodes Mentioned:

• Tori’s free Stories Challenge:www.torisprankel.com
• Connect with Tori on Instagram: www.instagram.com/torisprankel
• Tori’s post: “Exactly What You Need to Post Today”

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Beginner’s luck was real—but it’s not forever. If you got into real estate during the pandemic boom years, chances are you saw fast wins and easy closings and you might’ve thought, “Wow, this job is amazing!” But now, things feel different. Harder. Slower. And maybe you're wondering… “Do I even have what it takes?”

In this episode, we’re having an honest, sometimes tough-love chat about what it really takes to make it in real estate today. We’re sharing our own early career stories: what worked, what didn’t, and why survival back then looks a lot like what it takes now.

We’re talking about the shift from pandemic market momentum to today’s unpredictable reality and why so many agents are feeling lost, confused, and ready to walk away. If you're in that spot, we want to help you find clarity (not just blind motivation).

We cover:

• The hard truth about beginner’s luck
• What it means to truly commit to a real estate business
• Why some agents succeed and others don’t
• How to know if it’s time to quit—or double down
• Real questions to audit your situation honestly
• The shift from “I want to” to “I need to make this work”
• Why having a backup plan can actually hurt your chances

This episode is for you if:

• You’re thinking about leaving the business (but feel guilty or unsure)
• You’re wondering if this slump is just temporary or a sign
• You want to stop spinning your wheels and start working a real plan

This one might sting a little—but we promise it’s full of encouragement, clarity, and direction too. Consider this your wake-up call and pep talk rolled into one.

💬 Key Quotes & Takeaways “Just because you want something doesn’t mean it’s going to happen—you need a plan, not just a dream.” — Alissa

“You have to treat real estate like a business, not a fantasy.” — Katy

“Beginner’s luck gave you experience—now you need to put in the work.” — Katy

“Stop waiting for a magic turnaround. This is the new market. Are you in or are you out?” — Alissa

“The first three years aren’t about making money—they’re about showing up every single day, whether it’s easy or not.” — Katy

Products, People & Previous Episodes Mentioned:

• Episode 1–3: Our Origin Stories
• Episode 38: Where Our Business Comes From
• Episode 73: The Staging Closet
• Episode 119: Interview with a Builder
• Episode 198: Real Estate Side Hustles
• Episode 271: Should You Renew Your License?
• Episode 304: Listener Q&A Pt. 1
• Episode 306: Listener Q&A Pt. 2
• Real estate email templates: hustlehumblypodcast.com/templates
• Trello (for task/project management): hustlehumblypodcast.com/trello
• Excel or spreadsheets for budgeting early in your career

Leave us a review at ratethispodcast.com/hustlehumbly

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It’s time for more honest answers to your real estate questions—because you asked, and we had A LOT to say.

We’re back for Part 2 of our listener Q&A series, and we’re tackling everything from handwritten note verbiage to how to fire a client, and yes—even our thoughts on the revenue share brokerage model (spoiler: we’re not fans).

This is the episode you need if you’ve ever felt unsure about what to say, how to say it, or whether you should say it at all.

We’re digging into the real situations real agents are dealing with every day, and giving you the words, confidence, and strategies to handle them like the pro you are (or want to be!).

We cover:

• Reconnecting with past clients after a long silence
• What to write in handwritten notes that don’t sound salesy
• Scripts for hard conversations with buyers and sellers
• What to do when someone is rude or flat-out wrong
• Pricing conversations that don’t get you fired (or make you cry)
• What we actually spend money on in our businesses
• Handling rejection, unprofessional agents, and burnout
• What we’d change about the real estate industry
• Our honest thoughts on revenue-sharing brokerages
• Dealing with political and economic uncertainty in the market

Plus: We offer up some of our favorite phrases, scripts, and calming-but-firm lines that help us set boundaries and still keep our professionalism intact.

This one is packed with wisdom, laughs, and real world truths. Whether you’re feeling stuck, frustrated, or just ready for a new strategy, we’ve got your back.

💬 Key Quotes & Takeaways “You can always pick up where you left off. Just don’t apologize for the silence—no one noticed but you.” — Alissa

“If you're the only one doing the work to sell the house, it’s time for a reset or to walk away.” — Katy

“You don't have to be mean, but you do have to be firm.” — Katy

“Realtors aren’t therapists. Boundaries are how we stay in this business for the long haul.” — Alissa

“There is no free, easy money. Whatever path you choose, it’s still work.” — Katy

Products, People & Previous Episodes Mentioned:

• Episode 304: Q&A Part 1
• Episode 35: Stage to Sell
• Episode 73: Staging Closet
• Episode 38: Where Our Business Comes From
• Episode 48: Taking the Emotion Out of Real Estate
• Episode 77: Real Estate Virtues
• Episode 87 & 89: Morning and Evening Routines
• Episode 119: Interview with a Builder
• Episode 129: How to Be a Good Co-op Agent
• Episode 264: Relocating Your Real Estate Business
• Econ 101 Episode: Real Estate + The Market
• Flower-seed stationery
• Canva (for holiday cards)

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What happens when you blend DIY passion with real estate expertise? You get Brittany Norman.

In this episode, we chat with Brittany—a Realtor, investor, DIY queen, and mom of three—who has built a fascinating career out of renovating, blogging, managing a short-term rental, and now helping buyers and sellers in Florida. Brittany pulls back the curtain on what it’s really like to live in a flip, how to manage your own Airbnb (while also being a real estate agent), and the behind-the-scenes of brand partnerships and blogging.

We talk about everything from flooded homes and staging tricks to managing construction chaos and prepping a house for guests—with a few chicken bones and soot-covered ceilings thrown in for good measure.

Whether you’re thinking about buying an investment property, managing your own short-term rental, or just love a good before-and-after project, this episode is for you!

We chat with Brittany about:

• Her journey from Etsy shop owner to licensed Realtor
• How living in renovation zones shaped her investing strategy
• The emotional side of selling a home you’ve poured yourself into
• Real talk about Airbnb—costs, communication, and cleaning
• The mistake she’ll never make again with kitchen cabinets
• When DIY is worth it… and when it’s time to hire help
• How she turned brand partnerships into real income
• Offering value as a Realtor through staging consultations

💬 Key Quotes & Takeaways “There’s no free, easy money. Even with short-term rentals, there’s always going to be work involved.” — Alissa

“If I’m going to mess something up, I’d rather do it myself and learn than pay someone and still not love it.” — Brittany

“You don’t have to be salesy if you’re offering real value.” — Brittany

“Sometimes you don’t need a to-do list—you need a ‘what not to do’ list.” — Katy

Products, People & Previous Episodes Mentioned:

• PriceLabs (airbnb pricing tool)
• EllisonMade.com
• PalmHarborHideaway.com
• thecoastalagentfl.com

Connect with Brittany:

• Instagram (DIY + blog): @ellisonmade
• Real Estate: @thecoastalagent or coastalagentfl.com
• Airbnb: palmharborhideaway.com

Cheers to Erin Kirk for the heartfelt support toast! We love seeing agents support each other behind the scenes.

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You asked, we answered! It’s been way too long since we’ve done a good old-fashioned Q&A, and y’all delivered some great questions. From systems and tools to mindset, burnout, and building consistency—we’re covering it all in Part 1 of this 2-part Q&A series!

Grab your sweet tea (homemade by Jac, no less!) and join us as we tackle everything from unresponsive leads to what “making it” in real estate actually feels like. We’ll give you a peek into what a “day in the life” looks like for us, plus share some pivotal moments in our careers that could have totally changed our path.

And spoiler: if you’re feeling behind, unorganized, or like you made some bad business choices… you’re not alone. We’re getting real and talking about what to do next.

In this episode, we’re chatting about:

• Our favorite systems, tools, and apps we use daily
• How we handle unresponsive leads (hint: it’s all about permission and perspective)
• What a “typical” day really looks like (if that exists!)
• When we finally felt like we “made it” in real estate
• What to do if you’ve made some bad financial choices
• Preparing for busy seasons without burning out
• Tips for creating long-term consistency in your business
• The emotional and financial investments that paid off in our careers
• A behind-the-scenes look at what it takes to run Hustle Humbly

👉 Want to get your question answered in future episodes? Make sure you’re on our email list at hustlehumblypodcast.com/freebies or hustlehumblypodcast.com/newsletter.

💬 Key Quotes & Takeaways “Making it in real estate is when you finally stop crying over lost deals.” – Alissa

“Just because someone ghosted you doesn’t mean you did something wrong—people have lives. Don’t take it personally.” – Katy

“You can’t drop your lead gen just because you got busy. Future business depends on today’s actions.” – Alissa

“Preparing for busy season isn’t just about your calendar—it’s about setting boundaries and staying sane.” – Katy

“You don’t need 30 subscriptions. You probably don’t even know what half of them are.” – Alissa

Products, People & Previous Episodes Mentioned:

• Episode 8: Real Estate Tech Tools
• Episode 33: Preparing for Busy
• Episode 87: Morning Routine
• Episode 89: Evening Routine
• Episode 264: Relocating Your Business with Christine Cooper
• Episode 265: Should You Renew Your Real Estate License?
• MileIQ (mileage tracking)
• Trello (project management)
• Skyslope & DotLoop (transaction management)
• MailChimp (email marketing)
• Canva & CapCut (content creation)
• Google Docs/Google Calendar
• Compass App
• MLS App
• Rocket Money (subscription tracker)

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What actually happens when you get a lead? Where do they go?

This week we’re pulling back the curtain on one of the most common (and overlooked) questions in real estate: what do you do with a lead after you get it?

Whether they came from an open house, a sign call, a referral, or your kid’s holiday party, every lead needs a place to live, and it’s your job to keep track of them so they don’t fall through the cracks.

In this episode, we walk you through exactly what we do with our leads and the systems we use to stay organized. From Katy’s one-sheet paper planner to Alissa’s Trello board, we share real-life examples and offer simple, do-able ideas you can start using immediately.

NEW TRELLO VIDEO!!!

You’ll hear about:

• The difference between an email list, a prospect list, and your database
• How to decide who goes where
• How Alissa uses Trello to track leads from pre-approved to ghosted (C is for Crickets!)
• Katy’s buyer lead sheets and weekly activity sheet
• Why you don’t need a fancy CRM to keep up with your leads
• The one question to ask yourself before adding someone to your database
• Easy email ideas to stay in touch with cold leads
• How to track social media connections without being creepy

This episode is your friendly reminder that you don’t need a perfect system—you just need a system. We’ll help you figure out the one that actually works for you.

💬 Key Quotes/Takeaways “C is for Crickets. These are the ghosties. But I’m not giving up on them.” —Alissa

“Done is better than perfect. If your system is paper and it works—great.” —Katy

“Your database is for relationships. Your email list is for exposure.” —Katy

“If you don’t get your leads out of your head and onto paper, they’re going to disappear.” —Alissa

“You don’t need to email every month. Just show up when you have something valuable to say.” —Alissa

Products, People & Previous Episodes Mentioned:

• Trello (free project management tool): www.trello.com
• MailChimp (email marketing): www.mailchimp.com
• BYOB (Build Your Own Business 101 Course): hustlehumblypodcast.com/byob
• Katy’s Weekly Activity Sheet: included in Agent Systems 101

Buyer and Seller Lead Sheets: included in Agent Systems 101 hustlehumblypodcast.com/courses

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Feeling confused about what’s going on with the market, interest rates, and the economy? You’re not alone—and this episode is here to help.

In this jam-packed episode, we’re putting on our glasses and going back to school for a real estate-friendly crash course in ECON 101. But don’t worry, we’re breaking it all down in plain English. If you've been struggling to answer your clients' questions about the market, inflation, interest rates, or why nothing feels “normal” anymore—this one's for you.

Alissa channels her inner professor (Cliff bar and lemonade iced tea in hand) and walks us through three big economic concepts that are impacting real estate right now: recession, interest rates, and tariffs. We talk about how to prepare your clients—and yourself—for a shifting market, what data actually matters, and why understanding these financial factors makes you a more confident and professional Realtor.

We cover:

• What a recession actually is—and why it’s hard to define How real estate behaves differently than other investments during downturns
• Why interest rates aren’t dropping like everyone expected How the 10-year Treasury bond is impacting mortgage rates
• The ripple effect of tariffs on building costs and buyer behavior
• What seasoned agents need to do differently during market slowdowns

Whether you’re brand new, still finding your footing, or feeling the sting of a slower season, this episode will help you understand what’s really going on—and how to stay strong, professional, and prepared for what’s next.

💬 Key Quotes/Takeaways “When the market’s working with you, it’s hard to fail. But when it’s working against you, only the resilient and wise will thrive.” —Alissa

“The real estate crystal ball has never been fuzzier.” —Alissa

“Real estate is the single best hedge against inflation and recession, more than any other asset on the planet.” —Alissa (via J. Scott)

“Now is not the time to pick your lender based on who takes you to lunch—it’s about who’s watching the data.” —Katy

“Clients don’t care what you think—they care what you can explain.” —Katy

Products, People & Previous Episodes Mentioned:

• BiggerPockets podcast (Jay Scott)
• The Preamble (Sharon McMahon)
• 10-Year Treasury Bond (economic indicator)
• The Blueprint (industry publication)
• University of Michigan Consumer Sentiment Index

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Do I need social media to be a successful Realtor?

If you’ve ever felt social media burnout, this episode is for you. In episode 301, we’re stripping away the pressure and getting real about how we actually use social media as working Realtors—and spoiler alert: it’s not very “strategic.” We don’t have a content calendar. We don’t pre-schedule. We’re not showing up every day, and yet… we still sell houses.

This episode is for anyone who’s felt like social media is a have to, not a want to. Katy shares how her pause button is a daily necessity. Alissa opens up about her viral kitten post on Threads (yes, 10,000+ likes accidentally), what it taught her about the algorithm, and why she sees Instagram more like a memory journal than a lead gen tool.

We chat about:

• Using social media to maintain relationships vs. find cold leads
• How Alissa's cat post blew up her Threads feed unexpectedly
• Why posting less might be exactly what you need
• How social media gives a false sense of productivity
• Using your phone photos later to avoid pressure in the moment
• Why your online presence should reflect both who you are and what you do

If you’ve been feeling the “shoulds” around your feed, give yourself permission to pull back, reset your boundaries, and use social media in a way that actually feels good to you.

💬 Key Quotes/Takeaways “You’re doing a better job of being a user of social media and not being used by social media.” —Katy

“We’re not out there trying to get cold leads from Instagram. We’re just showing who we are.” —Alissa

“People give social media too much power. They think if they post, the phone will ring. That’s not how it works.” —Katy

“Social media should help you maintain relationships, not replace real ones.” —Alissa

“Use it as a memory log, not a marketing machine.” —Alissa

Products, People & Previous Episodes Mentioned:

• Threads (social media app)
• Gary Vee’s advice on content and platforms
• Facebook birthday strategy for database outreach
• Katy’s Android pause button feature

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Okay, y’all… Episode 300 is HERE. Cue the confetti cannons and the alpacas! (Yes, there’s an alpaca and a camel story in this episode and no, we’re not kidding.)

For this milestone episode, we knew we wanted to bring you something special—and what better way than to finally get the one and only Laura Buck Smith behind the mic! Laura has been on our dream guest list for a very long time because she’s the one person we trust to honestly and openly talk about something we’ve never been able to teach on from experience: building and running a real estate team.

As solo agents, we have always stayed in our individual lanes, but we know so many of you are either curious about joining a team or wondering if you should start one. And the truth is… there are so many misconceptions out there. This episode is packed with real talk, systems, and yes—Laura’s incredible mix of structure and heart.

Here’s what we chat about in this episode:

• How Laura got into real estate and never worked solo
• What it was like building her team from the ground up
• The three-tier structure she uses for agents
• What really goes into leading 25 team members (without losing your mind)
• How they handle leads, admin, training, open houses, and more
• The five interviews (yes, FIVE) and 90-day probation period for new team members
• How they expanded into Alabama (spoiler: Stephen made it happen in a week!)
• Why team culture and consistency are non-negotiable
• The honest truth about when you’re ready—or not ready—to lead a team

Whether you’ve thought about building a team or you just want to learn how a well-oiled machine operates, this episode is packed with value, encouragement, and behind-the-scenes gems.

We’re so thankful to Laura for showing up and sharing it all—systems, stories, boundaries, and all the heart behind what they’ve built at Team Smith.

Resources & Links Mentioned:

• The Market Real Estate Company: https://www.themarketrealestateco.com
• Laura’s open house strategy and new construction tips
• BoomTown and Zillow Premier Agent tools
• Bob Brooks Real Estate School: https://bobbrooks.com

🔑 Key Quotes & Takeaways “You need to have a servant’s heart to be a team leader. It’s not about you. It’s about your team.” – Laura

“If you're not ready to be responsible for someone else's income, you're not ready to start a team.” – Katy

“We don’t compete with our team members—we support them, and we don’t take leads from them.” – Laura

“Everyone on the team gets five interviews and 90 days of daily check-ins. If they can't email once a day, how can I trust them with a $900 lead?” – Laura

“Culture eats strategy for breakfast. The reason people stay on Team Smith is because of the culture.” – Alissa

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Feeling a little too “relaxed” in the name of boundaries? This one's for you.

We’ve talked a lot about boundaries, self-care, and rest—but let’s not forget: real estate is still a job. And if you’re not working, you’re not getting paid.

In this very real, very necessary pep talk, we’re talking about something a lot of agents need to hear right now: get to work. Whether the market has slowed, your motivation is fizzling, or you’re stuck in an “I’ll start next week” loop, this episode is your reminder that consistency—not motivation—is the real secret to success.

Yes, we believe in work-life balance. Yes, we’re fans of boundaries. But if you’re calling “watching Netflix on a Tuesday” your professional day off… it might be time for some tough love.

🎧 In this episode, we’re diving into:

• The difference between rest and avoidance
• What to do when your motivation is MIA
• How to stop “fizzling” after big events or ideas
• Why many agents self-sabotage with poor time management
• How to be honest about your productivity and stop lying to yourself
• The connection between consistency and confidence
• How to use 10-minute tasks to get momentum going
• The REAL start of your 1–3 year journey to real estate income

We’re also sharing real stories about using your time wisely, knowing when to take a break and when to get back to it, and how to rate your networking game on a scale of 1 to 10 (spoiler alert: sitting in the back and talking to no one is not a 10).

If you’ve been floating around wondering why business is slow, it might be time to look in the mirror. Let us help you gently—but firmly—snap out of it and get back to work.

🔑Key Quotes/Takeaways “Boundaries and work ethic are not the same thing. And they can absolutely coexist.” – Alissa

“The clock doesn’t start until you start working.” – Katy

“Adaptability is the way of consistency.” – James Clear (quoted by Katy)

“If you haven't gotten a paycheck in three months, you're unemployed.” – Connie, Alissa’s broker

“Most daily actions evaporate. Some accumulate.” – James Clear

Products, People & Previous Episodes Mentioned:

• Hustle Humbly Buyer & Seller Checklist https://hustlehumblypodcast.com/checklist
• Episode 9: Your Database
• Episode 17: What to Do When You’re New or Slow
• Episode 135: What to Do When You Don’t Know What to Do
• Book: Atomic Habits by James Clear
• Book: The Go-Giver by Bob Burg & John David Mann

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Sweaty palms? That might be your sign to lean in.

We’re back with a special Fair Housing Month episode, and this time we brought in a very special guest: Molly Mair from Eugene, Oregon—a former teacher turned Realtor and now a brokerage owner, DEI committee chair, and all-around fierce advocate for fair housing.

We first met Molly at a conference in California (shoutout to her adorable sun-logo mugs and shared love for data nerdiness 🫶), and we instantly knew she had a perspective worth sharing. In this chat, she helps us unpack the real-life, real-estate side of fair housing—from inclusive buyer consults to those awkward seller jokes that need shutting down (politely but firmly!).

Fair housing isn’t just something you cram into a continuing ed course. It’s something we live and breathe in our day-to-day business, and Molly shows us exactly how she does that—with heart, systems, and a little trial and error.

🎧 In this episode, we chat about:

• What to say (and NOT say) when clients ask about neighborhoods and schools
• How Molly navigates buyer consults with inclusivity in mind
• The difference between being a “nice” agent and a fair one
• Tips for communicating with escrow and title for smoother, more respectful closings
• The power of reflection when you get it wrong (because you will sometimes!)
• Grants and tools available to help your DEI efforts in real estate
• How to handle sellers who want to choose buyers for the wrong reasons
• What it means to be a fair housing agent—and why it should be on your resume

Whether you're already passionate about fair housing or feeling nervous to say the wrong thing, this episode is for you. It’s full of honest moments, practical ideas, and motivation to just start—even if it’s a little uncomfortable at first.

🎉 Toast of the episode goes to Realtor and fair housing advocate Ashley Contreras!

Products, People & Previous Episodes Mentioned:

• Hustle Humbly Trello Training (Free on YouTube! Just search "Hustle Humbly Trello")
• Implicit Bias Test (Referenced for self-reflection on bias)
• Fair Housing 2.0 Course
• At Home With Diversity Course
• Documentary: The Vanport Flood (Available on YouTube)
• Bias Override Training (Referenced as a valuable educational opportunity)
• Book: So You Want to Talk About Race by Ijeoma Oluo

🔑Key Quotes/Takeaways "Sweaty palms? That’s your sign to lean in." — Katy

"People can’t dispute a spreadsheet. Be consistent and treat every transaction the same." — Alissa

"If you want to break the rules, you won’t be breaking them with me." — Molly

"I’m not a DEI expert, but I’m an advocate—and that means I keep showing up and learning." — Molly

"What do we lose by including more people? Nothing. We just make the table bigger." — Molly

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Everything is… Awful?! A Real Estate Rant (with Purpose)

We’ve been your resident cheerleaders for almost 300 episodes—offering encouragement, positive vibes, and practical tips. But sometimes... you just need to vent. And today? We're taking a moment to do exactly that—professionally, of course.

In this episode, we’re laying it all out: the contracts that keep falling through, the sellers who are spiraling, the buyers ghosting after inspections, and the agents who just won’t communicate. The market feels off, and if you’ve been wondering whether you’re the only one questioning your sanity—spoiler alert: you’re not.

From real-life stories of canceled contracts that could’ve been saved (with just a tiny bit of cooperation), to stats that prove the cancellation trend is real, we’re spilling it all. We’re not giving up—we’re just giving ourselves permission to admit that this job is hard right now.

In this episode we’ll chat about:

• Why deals are falling apart after inspections (even when there’s nothing wrong)
• What happens when communication doesn’t happen between agents
• How to support your spiraling sellers without losing your own mind
• The surprising emotional toll of constant cancellations
• The importance of a strong pre-listing consultation (and making sellers do their homework)
• Buyer behavior in 2025: why everything feels more fragile
• Real-time stats on cancellation rates and why they matter

If you’ve had a seller cry, a buyer back out for no reason, or you’re just wondering if this is the twilight zone of real estate—this episode’s for you. We’re with you, we hear you, and we’re in the trenches right alongside you.

Products, People & Previous Episodes Mentioned:

• Episode 48: Taking Emotions Out of Real Estate
• Episode 169: When Your Listing Expires
• Episode 292: How to Keep Deals From Falling Apart
• Redfin January 2025 Cancellation Report: https://www.redfin.com/news/home-purchase-cancellations-january-2025

🔑 Key Quotes & Takeaways

“I woke up heavy, which I haven’t done in a long time.” – Alissa

“Buyers are out here treating contracts like optional RSVPs.” – Katy

“You can’t predict which repair item will be the one that kills the deal.” – Alissa

“You have to care about your clients, but you can’t carry the weight of the world.” – Katy

“Even a dumpster fire warms up something.” – Alissa (…kind of profound, actually)

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What if your next listing appointment helped you build wealth too? 🤯

In this episode, we’re joined by CPA and real estate investor Amanda Han, and let us tell you—this conversation is a goldmine of money-saving, tax-planning goodness for every Realtor out there. Whether you’re brand new to the business or pulling in six figures consistently, Amanda breaks down what you need to know about entity formation (LLC or S-Corp?), bookkeeping systems, tax planning, investing in real estate yourself, and how to stop leaving money on the table.

Amanda is not just any CPA—she’s a real estate investor herself and co-founder of Keystone CPA, where she works with clients all over the country to help them reduce their tax burden through smart planning and investments. Her approach is down-to-earth and easy to understand (thank goodness), and by the end of our chat, her goal is to convince every Realtor to become an investor. Spoiler alert: she might just succeed.

We cover it all, including:

• When (and if!) you should become an LLC or S-Corp
• The most common tax mistakes Realtors make
• How to organize your finances without getting overwhelmed
• What depreciation actually means (and how to use it to your advantage)
• Tax planning strategies for high-income agents
• What to do if you haven’t taken depreciation on your rental
• Real estate investing 101 (with serious tax perks!)
• Setting up retirement accounts as a self-employed Realtor

And don’t worry—we kept this super conversational and full of lightbulb moments. Even if you’ve been avoiding your finances, this episode is your sign to get in there and take control. Future-you (and your tax bill) will thank you!

🔑 Key Quotes/Takeaways 1. “You don’t have to become an accountant to be a successful entrepreneur. You just need the right systems and the right people.” – Amanda 2. “Tax planning isn’t scary. It’s just a conversation.” – Amanda 3. “The best way to protect the money you earn is to spend a little time planning how to keep it.” – Katy 4. “You can’t retroactively assign income to an entity that didn’t exist. So set up the LLC now—even if you're unsure.” – Amanda 5. “If you're a Realtor, you already see the deals. You're walking past wealth-building opportunities every day—start picking them up.” – Amanda

🛒 Products, People & Previous Episodes Mentioned: * Amanda’s company: keystonecpa.com * Amanda on Instagram: @amandahanCPA * Tax Strategies for the Savvy Real Estate Investor (book by Amanda Han) * UDirect IRA and Equity Trust Company (for self-directed retirement accounts) * QuickBooks and Excel (for bookkeeping options)

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Are you accidentally working for free? It sure seems like it! In today’s episode, we’re diving back into the world of buyer brokerage agreements and uncovering a sneaky trend: agents are getting their BBAs signed… and then slashing their own pay before closing.

Why are so many agents struggling to confidently collect the commission they put in writing? Is it a lack of confidence? A fear of rejection? Or are they skipping a crucial step in the process? Spoiler alert: it all comes down to the buyer consultation.

Here’s what we cover in this episode:

• Why agents are so quick to discount their commission
• How recent shifts in the industry are exposing a lack of confidence
• The critical mistake agents are making with buyer consultations
• How listing agents have always done this differently—and what buyer’s agents can learn from them
• The importance of transparency in how you get paid
• The real way to make sure you’re worth what you charge
• What brokers should be teaching their agents (but often don’t)

The reality is, if you’re afraid to charge your full fee, you might not be delivering enough value to feel like you earned it. But don’t worry, we’ve got practical solutions for you! Tune in to hear how to build confidence, deliver more value, and get paid what you deserve.

Need help with your buyer consultation? Grab our Buyer Brokerage Agreement Cover Letter to guide your conversations with clients: hustlehumblypodcast.com/bba.

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Key Quotes/Takeaways: 1. "If you’re not comfortable talking about money, you’re going to struggle in this business." – Alissa 2. "The key to confidently getting paid is knowing your value and communicating it clearly." – Alissa 3. "Brokers shouldn’t just train agents on getting paid more. They should train them on how to SERVE better." – Katy 4. "If you don’t feel like you’re worth what you’re charging, it’s time to step up your service." – Alissa

Products, People & Previous Episodes Mentioned:

• Buyer Brokerage Agreement Cover Letter: hustlehumblypodcast.com/bba
• Episode 232: Buyer Brokerage How To's

DEALS WEEK IS HERE, 3/31-4/4! GRAB THE DEALS AT HUSTLEHUMBLYPODCAST.COM/SPRING!

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Ever feel like your brain is full, your phone is ringing non-stop, and your sellers are melting down on the daily? Same.

In this episode, we're getting personal and cracking open a topic that's been coming up a lot lately: burnout. Whether you're overwhelmed by anxious sellers, stressed by a tough market, or just flat-out exhausted after years of nonstop hustle—this one is for YOU.

We’re diving into the real reasons Realtors are burning out and the honest conversations we need to be having with ourselves and our clients. We even share stories from our own community, including one brave agent who left her phone behind for an entire week on vacation (spoiler: she survived and felt amazing).

If you’ve ever said, “I can’t take a day off,” we’re challenging you to think again.

In this episode, we cover:

• The surprising causes of burnout in today’s market
• How anxious sellers and high resistance are zapping your energy
• Why more listings ≠ more peace of mind
• How to communicate your boundaries with clients
• Tips for taking real time off (yes, even without your phone!)
• Why communication is a burnout cure
• How to mentally reset when you’ve hit your limit

This episode is your permission slip to take a breath, set boundaries, and rework your mindset so you can keep going without sacrificing your sanity.

And remember, if you’re feeling this way—you are not alone.

Key Quotes/Takeaways: 1. “The market is tough, so I have to be tough.” – Katy 2. “Most of our burnout isn’t from clients—it’s from our own habits.” – Alissa 3. “You only need ONE buyer. You can only sell ONE time.” – Alissa 4. “Taking a break isn’t going to ruin your business. It might save it.” – Katy 5. “Just because you feel the rain doesn’t mean you have to drink it.” – James Clear

Products, People & Previous Episodes Mentioned:

• Episode 3: Mindset Meltdown
• Episode 57: Take a Day Off
• Episode 102: Vacations: A How To Guide

DEALS WEEK IS COMING 3/31! SIGN UP FOR THE EARLY BIRD LIST AT HUSTLEHUMBLYPODCAST.COM/EARLYBIRD!

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Open houses—love them or hate them, they’re back in the real estate conversation. But do they actually work? And more importantly, should YOU be doing them?

In this episode, we revisit a topic we haven’t discussed since way back in Episode 11—open houses! A lot has changed in the market since then, and we’re diving into why open houses nearly disappeared, why they’ve made a comeback, and what you need to know if you’re hosting one in 2025.

We share our personal experiences, including how Katy recently broke her open house drought, what Alissa has learned about preparing agents to host them, and why safety concerns are still top of mind. Plus, we reveal the key prep steps that can make or break your turnout (spoiler: just throwing a sign in the yard isn’t enough).

Tune in to hear:

• How the evolution of the market has impacted open houses
• What we tell sellers when they ask for an open house
• The safety concerns every agent should consider
• The biggest mistakes agents make when hosting
• Our checklist for a successful open house
• Why the right preparation can double your turnout
• How to use open houses to build relationships (and land listings!)

If you’re on the fence about open houses or just looking for ways to make them more effective, this one’s for you!

Key Quotes/Takeaways: 1. "Your seller is going to ask for an open house. Whether or not you want to do one is a different story." — Katy 2. "A lot of agents think open houses are just for buyers, but I got more listing leads from them than buyer leads." — Alissa 3. "Safety is my number one concern. It’s not about 'wasting' my weekend—it’s about being in a house alone with strangers." — Katy 4. "If you don’t prepare, don’t be surprised when no one shows up. A little effort makes all the difference." — Alissa 5. "An open house isn’t just about selling a house—it’s a chance to sharpen your skills, meet people, and grow your business." — Katy

Products, People & Previous Episodes Mentioned:

• Episode 11 “Open House Tips”
• Email Templates 101
• Brand new Agent Open House Checklist for FREE here!

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Getting a house under contract is not the finish line—it’s just the beginning of an obstacle course full of potential pitfalls! In this episode, we’re walking you through the essential steps to keep your transaction on track from contract to closing, because nothing is worse than a premature “Sold” post!

We’re covering:

• The #1 mistake agents make when handling offers
• The email template that has saved Alissa’s transactions countless times
• Red flags that signal your deal might be in trouble
• The proactive steps you need to take before accepting an offer
• How to avoid last-minute closing disasters that make sellers (and buyers) furious
• What to check on a pre-approval letter before celebrating that contract

From poorly written offers to unresponsive lenders, we’re breaking down everything that can derail a deal—and, more importantly, how to prevent it. Because no one wants to break the bad news to their seller that their "pending" home isn’t actually closing.

If you’ve ever had a deal fall apart at the last minute, or if you just want to sharpen your skills to prevent transaction drama, this episode is for you!

Products, People & Previous Episodes Mentioned:

• Client Management: Episode 255
• Being a Great Co-Op Agent: Episode 129

Key Quotes/Takeaways:

💬 “You can’t assume anything in a real estate transaction. If you do, you’re setting yourself up for failure.” – Katy

💬 “The agents who struggle the most are reactive, not proactive. The best agents see potential problems before they happen.” – Alissa

💬 “You need me more from contract to close than you do to find a house.” – Katy

💬 “A bad lender can sink a deal before it even starts. Pay attention to how quickly they respond.” – Alissa

💬 “It’s better to catch a deal-breaker on Day 1 than Day 30.” – Katy

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Are you chasing a bigger business just because everyone says you should? It’s time to take a step back and ask yourself—why?

In this episode, we’re tackling a mindset shift that every Realtor needs: understanding your real “why” before jumping on the growth bandwagon. We get honest about the pressure to scale, build teams, and chase bigger numbers, even when it might not be what you truly want.

We’re breaking down:

• How to figure out your personal “enough” number
• The hidden costs (financial and emotional) of growing too fast
• Why real estate’s “invisible corporate ladder” might not be for you
• The difference between a meaningful goal and a goal you think you should have
• A simple framework to uncover your real motivation for growth

If you’ve ever felt overwhelmed by the pressure to do more, this episode is for you. Spoiler alert: success isn’t just about bigger numbers—it’s about building a business that actually makes you happy.

Key Quotes/Takeaways: 1. “Are you growing because you want to, or because someone told you that you should?” – Katy 2. “The dream isn’t to build a huge business. The dream is to have time and financial freedom. Don’t lose sight of that.” – Alissa 3. “If your ‘enough’ number is met, why keep adding stress just to say you did more?” – Katy 4. “Before you set your next goal, ask yourself: does this move me toward the life I actually want?” – Alissa 5. “Real estate doesn’t have a corporate ladder, but we sure act like it does.” – Katy

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What’s worse than being ghosted by a potential client? Finding out they bought or sold without you! 😩 Staying top of mind is one of the most important skills you can develop as a Realtor, but it’s also one of the trickiest to navigate. No one wants to be that pushy, annoying agent, but if you don’t follow up, you risk losing business to someone else.

In this episode, we’re tackling the art of staying top of mind in a way that feels natural and professional (and doesn’t make you feel like a stalker). We answer a listener question about how often to check in with potential buyers and sellers and break down exactly what to say and how to keep in touch—without feeling salesy.

You'll learn:

• How often to follow up with leads that are 2-3 months (or longer) away from buying or selling
• Simple, effective ways to stay in touch without annoying people
• How to organize and track your leads so no one falls through the cracks
• Why email lists, handwritten notes, and social media DMs all play a role in keeping you top of mind
• How to stop feeling like you have to be best friends with every past client

If you've ever wondered, Am I reaching out too much? Not enough?—this episode is for you! Grab a coffee (or a notepad), and let's get into it.

Key Quotes & Takeaways 💡 “You don’t have to be best friends with every client. You just have to provide a level of service that makes you unforgettable.” – Alissa

💡 “If you don’t follow up, you risk losing them to someone else. People don’t know you’re still selling real estate unless you remind them!” – Katy

💡 “Stop judging yourself. It doesn’t have to be perfect. Just reach out.” – Alissa

💡 “Following up isn’t about being pushy. It’s about being helpful, being present, and being a resource.” – Katy

Products Mentioned * Trello (for organizing leads & pipeline) * MLS alerts for seller follow-up

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Love it or hate it, small talk is a must in real estate (and in life!). But what if we told you small talk isn’t just pointless chatter—it’s actually building blocks for trust and relationships? Yep, those seemingly minor conversations about the weather, local restaurants, or even a compliment on someone’s shoes can be the thing that helps you connect with a future client.

In this episode, we’re diving into why small talk matters, how to make it easier (even if you’re an introvert), and real-life ways to use it to grow your business. We’re covering:

• How small talk actually improves happiness, mood, and overall well-being (science says so!)
• Why small talk is essential for networking, open houses, and client relationships
• What to say when you don’t know what to say (real scripts & conversation starters!)
• The one phrase that keeps people talking
• Why “going first” in a conversation can transform your business and life

If you’ve ever felt awkward making small talk or wished you had an easy way to connect with potential clients, this episode is for you. By the end, you’ll feel ready to talk to anyone—without the weirdness.

Key Quotes & Takeaways 💡 “Small talk is the foundation for trust. One conversation doesn’t make a huge difference, but over time, those small exchanges add up.” – Katy

💡 “Being warm and approachable is a skill. If you practice it, it becomes a way of life.” – Katy (quoting Mel Robbins)

💡 “If you go to a networking event but don’t talk to anyone, you may as well have stayed home.” – Alissa

💡 “People love to talk about themselves. Ask questions, be curious, and let them talk!” – Alissa

💡 “The warmth you offer others always finds its way back to you.” – Katy

Products, People & Previous Episodes Mentioned

• Let Them by Mel Robbins (book recommendation)
• Open house strategies & scripts from past episodes
• Article mentioned in episode: https://search.app/tQKr5ueMjSmHMBdG6

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Are you actually working… or just feeling busy? 😬

There are so many things in real estate that make you feel productive but don’t actually lead to making money. A new logo? A fresh website? A perfectly curated Instagram feed? They might help, but if your bank account is running low, these probably aren’t the things you should be focusing on.

In this episode, we’re getting real about what distractions are stealing your time, what’s actually making you money, and how to stay focused on the right things.

We’re covering:

• The #1 real estate time waster (spoiler: it’s social media)
• How to tell if an activity is actually income-producing
• Why some agents stay “busy” but never get closings
• What’s really working for agents in our community
• The best (and easiest) ways to track your results

If you’ve ever wondered, Should I even be spending time on this?—this episode is for you. Let’s get rid of the distractions and start working smarter!

Key Quotes & Takeaways 💡 “There’s a difference between being busy and being productive. Just because you worked all day doesn’t mean you worked on the right things.” – Katy

💡 “You have to ask yourself—did I actually plant any seeds today that will make me money next quarter?” – Alissa

💡 “If you don’t know how your last 5 clients found you, you don’t know what’s working in your business.” – Katy

💡 “Stop worrying about the perfect website, email signature, or social media strategy. Just focus on talking to people.” – Alissa

💡 “Your results are hiding in the work you’re avoiding.” – Katy

Products, People & Previous Episodes Mentioned

• Google Business Profile (for free online visibility)

Canva (for social media & branding, if used efficiently)

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Are you using “liability” as an excuse to avoid helping your clients? In this episode, we’re tackling a tricky topic: the fine line between being helpful and being liable. It’s a line many Realtors struggle to navigate, but don’t worry—we’re here to break it all down for you.

Here’s what we’re chatting about:

• Attending inspections: Why skipping them might be riskier than showing up.
• What’s actually your job: Spoiler alert—you are supposed to give advice.
• Documentation saves the day: The importance of email recaps and written communication.
• Liability myths vs. reality: We bust common misconceptions about what can actually get you sued.
• Learning from the horror stories: We share real-life liability situations and how to avoid them.

You’ll also hear us reflect on the power of having systems in place, the importance of treating every client consistently, and why it’s critical to educate your clients (even when it’s an uncomfortable conversation). If you’ve ever felt nervous about overstepping—or not stepping up—this episode is a must-listen.

Key Quotes/Takeaways

“Giving advice isn’t a liability—it’s literally your job as a Realtor.” – Katy

“Skipping the inspection is a bigger liability than attending. Your clients need you there.” – Alissa

“The more you document, the less you’ll have to worry if something goes wrong.” – Katy

“Agents who avoid giving advice are just avoiding doing their job.” – Alissa

“Your job is to guide and protect your clients—not let them ‘run amok.’” – Katy

Products, People & Previous Episodes Mentioned

Hustle Humbly Freebie: Due Diligence Checklist (hustlehumblypodcast.com/makesure)

Email Templates 101: For communicating clearly with clients and documenting conversations.

Errors and Omissions Insurance: To protect Realtors from professional liability claims.

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Managing real estate transactions shouldn’t feel like herding cats. That’s why we’re thrilled to introduce you to Reannah Glover, founder and president of the Real Time app! Reannah is a former top-producing Realtor who created this all-in-one transaction management tool to help agents and their clients stay organized, connected, and on track during every step of the buying or selling process.

If you’ve ever felt overwhelmed by juggling spreadsheets, CRMs, email templates, and multiple apps, this episode is for you. Real Time takes all the tools you need to manage your transactions and puts them in one streamlined platform.

Here’s what we’re covering:

• What is the Real Time app? An intuitive, Realtor-designed tool to manage transactions, clients, and vendors.
• How does it work? Track your transactions step-by-step and let clients follow their own progress (just like tracking a pizza delivery).
• Client-facing features: Your buyers and sellers get their own portal for documents, checklists, and vendor recommendations—even after closing.
• Why Reannah built the app: Her experience as a busy agent inspired her to create the ultimate tool for Realtors.
• Customizable templates: Use the Real Time default checklist, create your own, or start with the Hustle Humbly checklist pre-loaded into the app.
• Keep your database secure: Real Time will never sell your client data—period.

Whether you’re a new agent needing a simple way to manage transactions or an experienced pro looking for a better system, the Real Time app has something for everyone.

👉 Learn more and start your free 7-day trial: https://therealtimeapp.com USE CODE HUSTLE40 to get $40 off your first month!

Key Quotes/Takeaways:

1. “If you can track a pizza, you should be able to track your real estate transaction.” – Reannah
2. “The Real Time app is like having a personal assistant for you and your clients in one place.” – Katy
3. “If you’re not following a checklist, I don’t feel sorry for you. You need one, and Real Time makes it easy.” – Reannah
4. “The goal is simplicity. Real estate is already stressful—your tools shouldn’t add to that.” – Alissa
5. “Your past clients aren’t just numbers; they’re your referral pipeline. The Real Time app helps you stay connected.” – Reannah

Products, People & Previous Episodes Mentioned:

1. Real Time App: Learn more and start your free 7-day trial at https://therealtimeapp.com USE CODE HUSTLE40 to get $40 off your first month!
2. Hustle Humbly Checklist: Pre-loaded into the Real Time app for easy setup.
3. Vendor List Feature: Keep your preferred vendors handy and always accessible to your clients.

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Do you feel like you’re drowning in tasks? Thinking about hiring an assistant but unsure where to start? In this episode, we’re diving deep into the world of assistants for Realtors. We pulled stats from a national survey AND our own listener survey (thank you to all 170 responders!) to paint a clear picture of how assistants are used, how much they cost, and what tasks they’re taking off agents’ plates.

We’re breaking down:

• The numbers: How many Realtors have assistants, and what are they paying them?
• What assistants actually do: From transaction coordination to social media management and everything in between.
• Licensed vs. unlicensed assistants: Which is better for your business?
• When to hire: Are you really ready for an assistant, or do you just need better systems?
• Avoiding assistant regret: How to avoid hiring mistakes and set up a solid working relationship.

Plus, we share a genius exercise from one of our listeners to help you figure out what you should delegate and what you should keep on your plate. You don’t have to do it all, but you do need a plan! If you’re ready to stop scrambling and start delegating with confidence, this episode is for you.

Key Quotes/Takeaways

“An assistant won’t fix a disorganized business. You’ve got to tidy up before inviting someone in.” – Alissa

“The mental load of real estate is heavy. Offloading even small tasks can make a huge difference.” – Katy

“Start small. Test the waters with one or two tasks before committing to a full-time assistant.” – Katy

“If you don’t have systems in place, hiring an assistant might cost you more in the long run.” – Alissa

“There’s no one right way to structure assistant pay or tasks. Do what works for you and your business.” – Katy

Products, People & Previous Episodes Mentioned

Trello: For task organization and project management.

SkySlope: A transaction management platform.

Homebot: For client engagement and updates.

MLS systems: Used for property input and updates.

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It’s that time again—our annual deep dive into the National Association of Realtors’ Profile of Home Buyers and Sellers! This is your chance to learn what’s really going on in the real estate market and how it impacts your business.

We’re covering:

• Why the typical first-time homebuyer is now 38 years old.
• How buyers are adjusting to higher interest rates and home prices.
• What’s driving sellers to move (and where they’re going).
• Key takeaways for Realtors about repeat and referral business.
• FSBO stats that will make you feel great about your job security.

Plus, we take a hard look at the numbers behind agent income, transactions, and tenure in the business. Spoiler alert: If you’re feeling like the market’s been tough, you’re not alone!

This episode is packed with actionable insights and the data you need to prepare for 2025. Don’t miss it!

Key Quotes/Takeaways

1. “The typical first-time buyer is now 38 years old, and first-time buyers make up the smallest share of the market since 1981.”
2. “90% of sellers used a real estate agent this year, and FSBO sales hit an all-time low at just 6%.”
3. “The median income for Realtors is $55,800, with 41% of agents still relying on a second source of income.”
4. “Buyers are using the internet 100% of the time in their home search. Professional photos and a mobile-friendly website are non-negotiable.”
5. “Only 21% of repeat buyers used the same agent they worked with before. If you’re not staying in touch with your clients, they’re moving on.”

Products, People & Previous Episodes Mentioned

1. Profile of Home Buyers and Sellers Report – Available on NAR’s website: nar.realtor/research-and-statistics
2. Forever Home Episode – Learn why no home is truly forever: hustlehumblypodcast.com/forever-home
3. Agent Systems Course – Stay organized and grow your business: hustlehumblypodcast.com/agent-systems

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It’s time to tackle one of our most requested topics: MONEY. How do you manage it? How do you save it? And how do you plan for the future?

In this episode, we’re answering YOUR questions about real estate finances, including:

• How much to save in your emergency fund?
• What percentage of your income to allocate for taxes, marketing, and fun?
• When and why to consider an LLC or S Corp?
• How to structure your commission checks and plan for quarterly taxes?
• Why it’s okay to start small when building your financial safety net?

Whether you’re in your first year or your fifteenth, this episode will give you practical tips to feel more in control of your money. 💵

Key Quotes/Takeaways

1. “The most important thing you can do is track your numbers. Know how much you’re making and spending.”
2. “Start small. You don’t have to do everything perfectly from the beginning, but you have to start.”
3. “It’s okay to take time to figure out your financial goals—just make sure you’re moving in the right direction.”
4. “Pay yourself first, set aside for taxes, and keep your business account separate. Simplicity is key.”
5. “Don’t fall for every shiny object in real estate marketing. Keep your spending intentional.”

Products, People & Previous Episodes Mentioned

1. Episode 76: CPA Karen Bahn on Realtor Taxes – A must-listen for tax strategies: hustlehumblypodcast.com/76
2. Who Do You Know? List – Perfect for building a database: hustlehumblypodcast.com/start-here
3. Agent Systems Course – Get your business (and finances) organized: hustlehumblypodcast.com/agent-systems

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The holidays are over, and it’s time to hit the ground running! If you’re looking for a meaningful, non-salesy way to reconnect with your database, we’ve got you covered with this genius strategy: The Vendor List Campaign.

In this episode, we walk you through:

• How to create and update a vendor list your clients will love.
• The exact script to use when reaching out to your database for input.
• Why this campaign is perfect for adding value without “selling.”
• How this campaign helps you fill in gaps in your database (addresses, emails, and more).
• Tips for collecting recommendations and presenting your final list in a professional way.

This is hands-down one of the best ways to stay top of mind while showing up as a resource—not a salesperson. Plus, it works any time of year, so there’s no excuse not to get started today!

Grab the vendor list campaign for free at hustlehumblypodcast.com/vendor

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🎉 Happy New Year! It’s the perfect time to spruce up your business, and we’ve got the ultimate checklist to help you refresh, reorganize, and reset for success. This is a replay of one of our very favorite episodes, #178 Spruce Up Your Business!

In this episode, we’re talking about:

• Cleaning up your database, email, and digital files.
• How to refresh your branding, headshots, and marketing materials.
• The importance of setting routines, organizing your workspace, and creating efficient systems.
• Easy ways to revamp your social media and client follow-up plans.
• Why small changes can lead to big results in your mindset and business.

Whether you’re feeling overwhelmed or ready to tackle it all, this episode is packed with actionable tips to help you get organized and stay motivated. Take it one step at a time, and you’ll be amazed at how far you can go in 2025.

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Happy Holidays! We’re keeping it light and festive with a special replay of one of our favorite past episodes: Our Favorite Things(episode 72)!

We’re sharing everything from holiday traditions to snacks, gift-giving tips, and even our favorite tools for keeping life (and work) simple. Whether you’re wrapping presents or just need a breather during the busy season, this episode is perfect for bringing some cheer to your day.

In this episode, we chat about:

• Christmas traditions we love (and some we’ve let go).
• Go-to holiday foods (and why marshmallows belong on sweet potato casserole).
• How we organize holiday decor for stress-free decorating.
• Thoughtful gift ideas (including a 2-tier Lazy Susan and homemade cookies).
• Why simple joys, like clean countertops and naps, are our ultimate favorites.

🎧 So grab your cocoa, turn on the holiday lights, and join us for this lighthearted episode. We’re so grateful to celebrate another year with you.

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🎄 It’s the middle of December, and we’re bringing you a light and funny episode perfect for listening while you wrap gifts or sip hot cocoa.

This week, we’re diving into the world of hilarious and over-the-top real estate listing descriptions. From unhaunted homes to properties with “bizarre and ominous energy,” these descriptions had us laughing, cringing, and scratching our heads. Plus, we’re decoding common phrases like “charming” and “needs TLC” to reveal what they really mean.

We’ll also share:

• The worst house on the street (and why it’s still worth buying).
• A pumpkin spice-themed listing that went all in on the fall vibes.
• How ChatGPT can help you write better listings (with a big dose of caution).
• Tips for making your listing descriptions stand out without crossing the line.

This episode is packed with laughs and a few valuable takeaways, so grab your gift wrap and tune in!

📩 Have a funny listing description you’ve come across? Send it to us! We’d love to include it in a future episode.

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Welcome to Hustle Humbly University! 🎓

Whether you’re new here or a longtime listener, we’ve put together the ultimate orientation episode to help you navigate everything Hustle Humbly has to offer. With 279 episodes (and counting), we know it can feel overwhelming, so we’re breaking it down to make things easier for you.

Here’s what we’re covering in this episode:

• A quick intro to your hosts, Katy and Alissa, and how the podcast started.
• Why you should start with episodes 1–3 and how mindset is the thread that ties it all together.
• How to find episodes by category on hustlehumblypodcast.com/categories and how this can simplify choosing your next episode to listen to.
• A tour of our free resources, including the database template, staging tips, and more.
• The Hustle Humbly Community breakdown: monthly live sessions, a referral network, and AI-powered podcast search to make finding answers a breeze.
• An overview of our courses, templates, and other tools designed to simplify your real estate business.

Whether you're here to learn, connect, or just laugh along with us, this episode will give you the lay of the land and ensure you don’t miss any of the tools or freebies that can help you build a sustainable, successful business.

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Join us today as we ask ourselves a very important question to check the pulse of our business…If you hired yourself as a client, would you fire yourself? It's time for a candid end-of-year accountability check. In this episode, we dive into the hard questions you need to ask yourself as a real estate agent.

From communication missteps to lack of follow-through, we share stories and practical advice to help you own your mistakes, fix them, and move forward stronger. Alissa opens up about a tough situation where she dropped the ball and had to face her clients honestly. We also talk about why the only way to feel better after a mistake is to take action.

You’ll learn:

• Why avoiding difficult conversations makes things worse.
• How to handle mistakes without damaging your reputation.
• The importance of transparent communication with your clients.
• Why contracts should never be a “gotcha” moment.
• Practical ways to keep yourself accountable and improve your systems.

We also explore why being a good co-op agent, setting boundaries, and following through on commitments are essential to long-term success in real estate. Plus, stick around for a fun segment on how different Enneagram types might get fired—don’t worry, it’s all in good fun!

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This week, we’re keeping it real and cozy with a short and sweet pep talk. It’s time to be thankful, recharge, and get ready to close out the year. We’re talking about letting go of work expectations, setting priorities, and the importance of being truly present with loved ones. Work isn’t everything, and sometimes, you need permission to unplug—this week, we’re here to remind you to do just that!

In this lighthearted episode, we dive into how to balance your real estate business with some much-needed downtime, plus our favorite quotes to get you in a reflective, grateful mood. Let’s talk about how to embrace the “don’t miss twice” rule, lower those holiday expectations, and celebrate our successes without burnout. Grab your pie, turn off your phone, and join us for a Thanksgiving moment of gratitude, laughter, and self-care.

Here’s what we’re covering:

• How to set boundaries and truly relax over the holiday
• Why your work is not your identity—and why that matters
• How “don’t miss twice” can help you keep up with goals without guilt
• Quotes that remind us to focus on family, friends, and gratitude
• The best advice for finishing the year strong and setting realistic goals
• Why it’s okay to lower your expectations and simplify the season

Happy Thanksgiving, y’all! We’re so thankful for you and can’t wait to finish the year strong—together.

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If you’re getting ready to sell a home, this episode is for you! Today we’re going all in on staging tips for sellers—from what to clean to what to add (and what to hide!). Join us as we break down the most effective ways to prepare your home for the market, help buyers imagine themselves living there, and ultimately, get the best possible sale. Whether it’s clearing clutter, freshening up with neutral colors, or staging each room with intention, these strategies can mean the difference between “For Sale” and “Sold!”

Some of the tips we cover:

• The checklist of “must-dos” for any seller to make a great first impression
• Why your online listing photos matter and how to prep for them
• Levels of staging: occupied vs. vacant homes and what to consider for each
• Budgeting for staging and the impact of making simple updates
• How to manage smells, lighting, and even music during showings
• Specific tricks to make kitchens, bathrooms, and closets feel open and fresh
• Outdoor must-haves: making sure the landscaping enhances the home, not detracts
• When to invest in upgrades like carpet replacement or fresh paint

Don’t let your home go on the market without this advice! It’s all about setting the right mood and creating a space that invites buyers to see their future home.

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With the holidays right around the corner, it's the perfect time to revisit the ever-challenging topic of boundaries—especially when your schedule feels maxed out. In this episode, we dive deep into finding the balance between capacity and demand as business heats up and life gets even busier. We share one listener’s personal struggle with managing her calendar, especially when new clients throw off her well-laid plans (we’ve all been there, right?).

We’ll explore the concept of capacity vs. demand, a lesson borrowed from physical therapy that translates perfectly to real estate. Your capacity is how much you can handle before hitting burnout, while demand covers everything from client needs to family responsibilities. The key takeaway? If you want to handle a busier season without losing your sanity, you've got to increase your capacity—whether that’s by adding systems, streamlining processes, or getting help.

Plus, hear how Alissa found her own capacity sweet spot and tips for differentiating between real demands and the ones we create in our minds. Get ready to set some boundaries and approach this holiday season with more clarity and calm!

Tune in, take a breath, and let’s tackle this together! 💪

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It’s time to elevate our client experiences with these high touch ideas you may be missing. Are you a Realtor who feels like social media is a necessary evil? Do you struggle to come up with content, or feel like you're just shouting into the void? In this episode, we're breaking down how to simplify your social media strategy and actually make it work for you with the help of our guest, Shannon McKinstrie.

Forget the pressure to create perfectly polished posts every day. Instead, focus on documenting your real estate journey and connecting with your local community. We'll share practical tips for engaging with your followers, overcoming the fear of hitting "post," and incorporating your unique personality into your content.

Remember, you don't have to be a social media expert to succeed. By being consistent, authentic, and providing value to your audience, you can build a strong online presence that will attract new clients and strengthen your relationships with existing ones. So, grab your phone, hit record, and make it fun!

Shannon McKinstrie is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so business owners can actually enjoy promoting their business and engaging with their audience on social platforms without burning out. Find Shannon on social media @shannonmckinstrie or www.shannonmckinstrie.com.

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It’s time to get spooky with another group of listener-shared haunted house stories! DISCLAIMER: If you are triggered by death, crime, paranormal activity and general creepy stuff, then this is not the episode for you. We meant no disrespect to the deceased referenced in the show. With that being said we tell some seriously wild listener submitted stories and we have quite a few laughs. We had a hard time getting through some of these due to general icks and a few cases of the uncontrollable giggles. We learned a lot about our listeners including they are incredibly brave, sometimes to a fault, and are excellent writers. In honor of their writing prowess and the O.G. scary story teller, Edgar Allen Poe, we are bringing back our favorite game: “name that short story”. If Halloween week brings out your love for all things spooky then this episode is for you!

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It’s time to elevate our client experiences with these high touch ideas you may be missing. We'll be exploring how to go beyond the basics and create a truly exceptional experience for your clients, all without breaking the bank. We are sharing free high touch ideas that will make you stand out from the crowd and explain how understanding your clients' goals and pain points to make their lives easier is crucial. We give you the actionable tips for providing valuable communication and building lasting relationships with your buyers and sellers. We even share with you our philosophies on closing gifts and what our favorite closing gift ideas are. It’s time to start seeing yourself as a service provider, not a salesperson, and bringing in ways to surprise and delight your clients with thoughtful gestures. Join us as we chat about how to deliver a high end experience that builds trust, loyalty, and ultimately, more business for you!

Address stamp link: https://www.masonrow.com/personalized-stamp-gift-set

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Want a quick story and a laugh with a lesson too? Tune in to hear the funniest thing that happened on our recent podcast trip to Dallas and what you can take away from it. Oh, and shoutout to Lionel!

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Not sure if you are going to renew your license for next year? Are you stuck in a real estate rut? You're not alone! In this episode, we're tackling the tough decision of whether to renew your license when faced with financial struggles and a slow market. We'll share stories from agents in the trenches, explore practical strategies for boosting your income, and offer mindset reminders to help you navigate this challenging season. Plus, we'll dive into the importance of confidence and adaptability in your real estate career. We are even giving you a 6 question test to determine if it really is time to walk away. So, tune in and let's figure out your next steps together!

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If your listings are gathering dust, it’s time to talk about what to do when listings sit! Crickets chirping instead of offers rolling in? Don't stress! In this episode, we're tackling the tough topic of stagnant listings. We'll share strategies for re-energizing your marketing efforts, navigating a slow market, and keeping your sellers motivated. We are sharing our list of questions to ask yourself as the agent plus an important seller question, “what’s your budget to sell?”. From staging and photography to social media and open houses, we've got the tips to turn those crickets into a chorus of offers. So, tune in and let's conquer those listing woes together!

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We are pulling from our personal flood experience to share with others that are dealing with disasters now. Jay and Katy sit down to get the word out to anyone suffering through the unimaginable aftermath of a natural disaster. In this bonus episode of Hustle Humbly, Katy turns the microphone on our podcast producer, Jay, to pick his contractor brain. In 2016 our area experienced devastating floods that resulted in 110,000 homes being damaged. At the time, Jay was a licensed contractor with a remodeling business. He quickly became inundated with customers needing help to renovate their flooded homes. Based on that experience, Jay is sharing the tips you need for dealing with clean-up, avoiding being taken advantage of by contractors, getting a fair insurance settlement and rebuilding your home. Please email any additional questions to team@hustlehumblypodcast.com. We are happy to help in any way we can!

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Are you ready for a mindset check as we learn to embrace change in the real estate industry? Are you tired of the "Negative Nancy" narrative? It's time to embrace change and ditch the what-ifs and complaining. In this episode, we're leaving behind the feeling of resistance and talking about the importance of focusing on our businesses, building systems, and staying confident amidst industry shifts. We'll tackle toxic positivity, share stories from the trenches, and remind you why clients choose YOU. We share how hundreds of our listeners responded to our survey asking how they are feeling and what this change looks like for them. Have buyers refused to sign buyer rep’s? Did the brokers do a good job of training and prep? Are agents looking for loopholes to go around new rules? We are answering all of these questions with help from you!

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This is your go-to guide for agent-to-agent referrals! We are breaking down what agent referrals are, how they work, and the typical referral amounts you can expect. Discover the best strategies for sourcing referrals, from networking at conferences and classes to leveraging online communities and social media platforms. Learn why brokerage colleagues might not always be the best fit for referrals and how building a nationwide referral network could be a game-changer. Plus, we share insights from a listener's question on handling referrals, building an agent database, and managing commissions and paperwork. Whether you're a seasoned pro or just starting out, this episode is packed with actionable advice to help you master the art of agent-to-agent referrals and grow your real estate business.

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Are you looking for specific suggestions for how to get more listings? This is the episode for you! In this chat we give a pretty comprehensive list of different methods for drumming up new listing business. With recent changes in the industry growing a thriving listing business is more important than ever. We share the specifics of using open houses, geographical farming, circle prospecting, just listed/sold campaigns, contacting expired or FSBO sellers, optimizing your google profile, online leads, and our favorite: database campaigns. Find out the specific niche of neighborhoods you might want to focus on plus why you don’t want to contact an expired listing seller the first day it expires. And what about homes that need to get listed due to divorce or death? We are talking about those too. We touch on door knocking and our thoughts as well as what you can do on social media if you prefer an online approach to lead generation. We remind you that you don’t need to do ALL of these things to be successful, in fact we hope you’ll take away from this episode that when you do everything you can’t be great at anything.

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In this episode, we sit down with Dr. Saundra Dalton-Smith, a board-certified internal medicine physician and renowned expert on the seven types of rest. Dr. Dalton-Smith shares invaluable insights on how companies can support their employees through effective work-life integration and burnout prevention strategies. As the real estate industry continues to evolve, we knew Dr. Dalton-Smith would be the perfect guest to speak to our Hustle Humbly listeners.

She offers practical tips on prioritizing the right kind of rest, particularly mental, emotional, and creative rest, which are essential for entrepreneurs. Tune in to discover how to apply these strategies and set yourself up for restful success as you navigate the changes in our industry. We’re confident that after listening to this episode, you’ll be inspired to implement her advice and embrace a more balanced approach to your work and life.

Dr. Saundra Dalton-Smith is a Board-Certified internal medicine physician, speaker, and award-winning author. She is an international well-being thought-leader featured in numerous media outlets including Prevention, MSNBC, Women’s Day, FOX, Fast Company, Psychology Today, INC, CNN Health, and TED.com. She is the author of numerous books including her bestseller Sacred Rest: Recover Your Life, Renew Your Energy, Restore Your Sanity, including insight on the seven types of rest needed to optimize your productivity, increase your overall happiness, overcome burnout, and live your best life. Over 250,000 people have discovered their personal rest deficits using her free assessment at RestQuiz.com. Learn more about Dr. Saundra at DrDaltonSmith.com.

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In this episode, we dive into the vital role of maintaining a strong and healthy database for repeat and referral business. Many agents get caught up chasing new leads and often miss out on nurturing their current clients. Drawing inspiration from a Chick-fil-A trainer, we discuss the power of serving clients well while they're with you—because when you excel in service, they’ll always come back. We’ll also be sharing 8 actionable ideas to help you show value to your database, keeping them engaged and ensuring your clients keep returning and referring you to others. We answer listener questions about how to find people for their database and who should and shouldn’t be in it. In the end it’s all about building lasting relationships through exceptional service and genuine interactions!

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Picking up your real estate business and relocating it can be done successfully! We dive into the essentials for making a smooth transition to a new market including key mindset shifts and ways to prepare. We discuss the importance of focusing on friendships to drive business success, the need for engaging meet-ups, and utilizing platforms like Google Business and Facebook groups. Learn how our guest added over 60 people to her database using MASC's fall guide. We also explore the challenges and strategies involved in relocating as an agent, including managing your previous business and database and growing your business in an unfamiliar area. Hear about the role of in-person networking and integrating social media with meet-ups.

We are so excited to welcome Christine Cooper for this fun interview! Christine is a military veteran spouse who relocated with the Navy from Louisiana to Washington state and finally to Madison, Wisconsin. When she’s not out showing homes or negotiating offers, she’s spending time with her fur-babies, planning a weekend adventure with her husband/bff, binging the latest Netflix show, or sipping wine with the girls!

You are going to love getting to know Christine! You can find her and connect @ChristineCooperHomes on Instagram, call her at 608-618-0079, or email: Christine@ChristineBCooper.com. Check out her website: MovingtoMadisonRE.com.

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Let’s travel back in time to 5 years ago when two full time Realtors were looking to make a difference in the industry they loved. We are excited to reshare episode 1 of the podcast. Yes, the sound quality has come a long way, but the message still rings true!

Introduction to Alissa & Katy and the WHY behind Hustle Humbly

In this episode we introduce ourselves and give a little background on why we see a need in the real estate industry for a podcast of encouragement. We both share a love of mentoring agents and wanted the ability to reach a larger audience. Alissa was going on dozens of coffee dates a year to give advice to new and struggling agents and this episode dives into what was talked about in those coffee dates. We also talk about how we met on one of these very dates and the reasons Katy reached out to Alissa. Join us as we toast our mentors and pull back the curtain on the "secret" to success!

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It’s our 5th birthday today and we are sharing how the show and our advice has changed you, our listeners. We can barely believe it was 5 whole years ago when we met up for breakfast on podcast release day. We hoped to get just 100 downloads that day and now we’ve surpassed 2,000,000. But this episode and this birthday aren’t about us; it’s about YOU! So many kind listeners wrote in to tell us how the show has impacted their lives and how it makes them feel and we are sharing their thoughts with you. From buying their brokerage to being able to afford their dream to simply finding a way to work peacefully while raising 5 kids, Hustle Humbly has played a part. You’ve listened to us in the car, the shower, while walking the dog, training for a marathon, doing laundry and dishes, and so much more. We are beyond grateful for each of you and so humbled by these stories and all of our listeners who keep returning every Monday. Maybe you feel like we are friends and the truth is we ARE. Thank you for everything! Happy podcast birthday to you!

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Our listeners sent in their real life HOA stories and we can’t wait to share them with you. Let’s dive deeper into the world of Homeowners Associations in this episode. Join us as we read real stories from the trenches. These stories explore the ups and downs of living in an HOA community. From preserving property values to navigating neighborhood drama, discover why some people love HOAs while others can’t wait to escape them. Whether you love or hate HOAs, this episode will give you a fresh perspective and plenty of laughs along the way. Weeds, wildflowers, RVs in driveways, speeding teens and insurance nightmares… Tune in for all of this and more!

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Unleash the power of storytelling in your real estate business! Do you want to take your real estate business to the next level? Then, you need to master the art of storytelling. Great stories stick with us and make an impact and like the saying goes, “facts tell, but stories sell”. In this episode of Hustle Humbly, Realtors Alissa & Katy share their secrets to using storytelling to craft compelling listing descriptions, connect with clients on a deeper level, and build a strong personal brand. You'll hear helpful stories and practical tips you can implement immediately. Plus, learn about Seth Godin's advice on storytelling and the importance of authenticity and vulnerability. Whether you're a seasoned agent or just starting out, this episode is packed with valuable insights that will help you build confidence and achieve success in your real estate business. Tune in now!

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Living in a place with a Homeowners Association(HOA) comes with many pros and its share of cons. Whether you're a seasoned Realtor or a first-time HOA homebuyer, understanding HOAs is crucial. We'll explore what HOAs are, how they operate, and what you need to know before buying a property within an HOA community. We are sharing the financial obligations including assessments, dues, and fines. We will dig in on restrictions and what to look out for as an owner or buyer in an HOA run community. Listen in to hear the challenges of being on an HOA board, potential mismanagement of funds, and the reality of thankless board positions. Plus, we'll touch on the drama that often unfolds inside neighborhood Facebook groups. Come back in two weeks when we share real-life HOA stories and thoughts from our listeners!

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Being a Realtor means you will spend a large portion of your working life putting out fires in your business. This episode is filled with stories and examples of the types of fires you will be faced with in this business. Alissa shares how posting about her “messy May” led to so many of you responding that transactions have been tough lately and filled with many obstacles to overcome. Right now nothing comes easy and getting to the closing table seems more challenging than ever. Unhappy with us or the market, we have never experienced this many disgruntled clients. We are ready to share how you can survive these same trials by fire in your business.

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Being a solopreneur, as most agents are, is isolating. Making real estate friends can be difficult, but can make all the difference for your business happiness. In this chat we are discussing the importance of a real estate support system and community. We are diving into the topic of work friendships and giving you our best tips to find and sustain meaningful real estate friendships. Where do you find new friends? Do they need to be in your office or your market? Can you find true support from an online friend? We are ready to answer all of your real estate friend questions. We are also sharing the list of ways to be a great cooperating agent. Being the agent other agents want to work with is a great way to strike up a new real estate friendship. Our mission to celebrate community over competition is truly celebrated in this episode all about our real estate friends!

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You’ve been out there telling everyone that you are ready to help them buy and sell, but how do you SHOW you are in real estate? Shockingly that social media post you spent hours on was probably seen by less than 5% of your friends/followers. Now you are sitting by the phone waiting for the business to roll in and it’s crickets. In this episode we will give you tips on exactly how to show your sphere that you are an active agent ready and willing to help them. We aren’t simply focusing on social media either. We are going to give you ideas for your email list, DMing, texting, calling and even snail mail! We are also issuing a challenge for you to stop saying “call me if you need to buy or sell a house”. And asking an important question: What would you do if you couldn’t post on social media for your business?

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Who could have guessed the movie we would most often quote in reference to real estate would be “He’s Just Not That Into You”? As it turns out dating behavior parallels quite nicely to the situations we come across as agents. The romantic comedy “He’s Just Not That Into You” gives a hilarious glimpse into the complexities of relationships. This dynamic can surprisingly mirror the interactions between real estate

agents and their clients. The world of real estate is filled with mixed signals, searching for signs, waiting for the phone to ring and the desperate need for honest communication. Join us for a fun chat about the movie that got Alissa through a break-up back in the day and continues to provide wisdom for our real estate businesses now.

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The most important principle they forgot to teach you in real estate school was client management. We are ready to share our definition and tips for utilizing client management in your real estate business. Knowing the importance of your true function in a transaction and being prepared to show up as the leader for your clients is a non negotiable. Not only will your clients appreciate you for this but you will make the transaction smooth for yourself as well as your cooperating agent. Listen in to hear our favorite group text etiquette, the 80-10-10 rule, what is happening in a frozen market and so much more! Never heard the term client management before? This episode is a must listen for you and all the agents you know!

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It’s time for us to solve your real estate problems with a little podcast therapy! Join us for this recording of our Hustle Humbly Community live from April where we took our community members’ questions and struggles and talked through the mindset shifts and solutions that could make an improvement. We are tackling the mental game of being on the real estate roller coaster, prospecting and nurturing buyers that aren’t ready yet, dealing with being young and in a tough market, confidently sharing your worth, tuning out the noise and shiny objects especially as an agent with ADHD and so much more! No, we aren’t real therapists, but we will give you our best advice and talk through some of the challenges that we all face as we navigate a career in real estate!

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Do the words you choose in your professional communications really matter? According to research, they do, and we are here to provide you with a list of word and phrase swaps that will change the way you communicate from now on! We aren’t just giving you a list of swaps, either. This is a fascinating discussion on psychology and the power words have in our everyday lives. We are even giving you the exact words you need when you don’t know the answer to a question or if you’ve made a mistake. Are you ready to hear some of the funniest substitutions for when you can’t say what you really want to say? We’ll even share with you which swaps we are personally implementing from our research. Don’t miss this highly entertaining and impactful episode where we help you say this not that.

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Is automation in your business the answer to all of your problems? Automation is one of those entrepreneurial buzzwords that you hear gurus shouting from the rooftops. But we wanted to really dig into the specific ways you can and CAN’T automate a real estate business. How do you automate your business when each transaction is unique? What is your main function as an agent and is it something you can amplify with the right software? What are the differences between systems and tools and automation? We are so excited to answer these questions plus take you through an awesome chatGPT prompt to blow your next listing appointment out of the water. Tune in to find out if there really is an easy button!

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It’s time to take stock of our businesses and priorities and decide if we are living to work or working to LIVE! As we move into the summer months where we are entering our busiest real estate season, it’s the perfect time to make sure we are adding in lots of life too! In this chat we talk about the benefits of having hobbies both mentally and physically. We are digging in on time and how to make sure you aren’t spending all your waking hours working in your business or taking care of someone else. Even if it’s just once a week we want you to add in more fun to your life. Working as a real estate agent is supposed to give you time flexibility that leads to the life you desire. We are breaking down why that doesn’t always happen and giving some ideas on how to bring more of what you want to do into your life.

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Let’s welcome Fair Housing expert, speaker, and practicing agent, Harrison Beacher, as he gives us the tips and tricks we need to successfully navigate fair housing issues right now! Harrison Beacher is a full time agent in the DC area who shares his passion for fair housing and housing equity in this episode. We cover some of the common mistakes agents make and best practices to avoid those violations. Harrison shares with us practical tips for listening to our clients, removing fear and providing clarity. We also dig into the potential implications the proposed NAR settlement will have on fair housing, specifically buyers protected by current fair housing laws.

Harrison Beacher is a managing partner of the Coalition Properties group, a top producing team, serving the DC metro area affiliated with Keller Williams Capital Properties. Harrison was a member of the 2016 Realtor 30 under 30 class, serves as 2024 co-chair for NAR’s meetings and conference committee and continues to serve on the National Board of Directors for NAR as well as the Culture and Transformation Commission. You can find Harrison getting back to his DJ roots at home making playlists for every occasion and spending time with his wife, Lindsay, and two kids. Find Harrison on social media and tune into the podcast he hosts with his business partners called All Blends Perfectly.

Social media: @hlbeach Website: www.coalitionpg.com.

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In celebration of Mother’s Day let’s get together and give a little encouragement for the moms out there. Whether you are a mom now, hoping to be one in the future or just want a little encouragement in general, this episode is for you. We are sharing our journeys as working moms including tips and some mindset advice. We dive in on scheduling and working parent logistics. How do we handle comparison and mom guilt? We are breaking it down. Come let us be your cheerleaders as we share stories and some of our favorite quotes.

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Running a family business can be tricky, but this mother daughter duo is navigating co-owning a brokerage smoothly! In this episode we have a lovely chat with Laurie Beischel & Chelsea McDonnell about how they decided to open a brokerage together, how they divide up the tasks that come with managing 70+ agents, and how they do it all with a smile. Chelsea and Laurie share their strengths with us and how they use their specific skills and experience to create a successful brokerage built on great culture. This conversation is for the agents who work with family or have considered bringing family into their real estate business. It is practical and encouraging and is the proof of concept you may be looking for to start your own family business!

Locality Real Estate is an independent, locally-owned brokerage in Arizona specializing in residential real estate. Brokers and Co-Owners, Laurie Beischel and Chelsea McDonnell, bring over 35+ years of combined experience in the industry to their brokerage, Locality Real Estate.

Originally an appraiser, Laurie has been licensed since 2005 and earned her broker’s license in 2010. She has been responsible for thousands of real estate agents throughout her career, working to train, educate, and supervise them while managing day-to-day taskwork and risk management.

Well-known for her kind heart, problem-solving skills and dedication to the industry, Laurie is a passionate real estate professional who knows the industry from many angles, consistently operating with the highest level of integrity. She is a fierce leader who loves helping agents to learn, grow, and reach their fullest potentials.

Chelsea is a residential real estate professional and Valley native - one of the few! She obtained her real estate license in 2011 and earned her broker’s license in June 2020. Chelsea has a strong attention to detail and oversees the many moving parts of the brokerage’s day-to-day needs.

In addition to managing brokerage operations, Chelsea also has the honor of serving buyers and sellers in the Phoenix Metro Area. There’s nothing more rewarding to her than helping clients achieve their real estate goals and dreams of home ownership. She brings extensive market and contract knowledge, strong communication, professionalism and of course some fun to each transaction!

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Homeownership is work, but the benefits far outweigh the effort when it comes to owning a home. In this episode we flip the coin from episode 243 where we talk about the trials and tribulations of being a homeowner and look at the positives to owning a place of your own. We are talking about the motivations of home buyers and the financial, emotional and physical benefits of owning a home. If you are on the fence about homeownership we are going to give you the pros list to pursuing that piece of the American dream. Tax deductions, pride of ownership, community growth, and freedom to make changes plus lots more are on our list. Come listen to the whys behind our love of homeownership!

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The stories in our own heads can truly get the best of us. In this episode of “podcast therapy” we share our own personal struggles with the stories in our heads. Why did that buyer ghost us after seeing all those houses when we seemed to get along so well? What about the seller that said you were getting the listing only for you to discover the house hitting the market without YOU? We’ve all been there and the mental load that comes along with not knowing can be heavy. We are sharing with you our own tips and tricks for dealing with the unknown as well as being a listening ear when there really is nothing you can do. You know we love a mindset episode and this one was much needed and truly cathartic. Want to join us for more “podcast therapy”? Join the Community at hustlehumblypodcast.com/membership for our April live therapy talk session!

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Remembering all the things you need to do when you switch brokers can be overwhelming, so we are giving you the how to. In this episode we break down the steps to take before, during and after your switch. Starting from reading your contract all the way through changing your social media profiles, we got you covered. Making the decision was hard enough, let us help you make the transition as smooth as possible. The episode is filled with the exact steps you’ll need plus stories of pitfalls you want to avoid. Think you’ll just change your business card and for sale sign and be good to go, think again! Want our full resource for switching brokers? Grab it at hustlehumblypodcast.com/change.

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It’s time for part 2 of our thoughts on the proposed NAR settlement. In this follow up episode to our SPECIAL BONUS episode released 3/27, we are giving more of our thoughts on how these changes will affect us and what we can do to prepare. Alissa is giving us her 3 conversations to have NOW. Want to find out which of the 3 response groups you are in? We’ve got descriptions of how reactions seem to be going right now. We discuss more specific scenarios and further clarify some of the terms of the proposed settlement and what they will mean logistically for buyers, sellers and your business. We are sharing what you can control and how to take steps to continue to succeed and thrive in your real estate business. Visit facts.reatlor for all the specifics on the lawsuit, proposed settlement, timelines and more.

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Sometimes being a homeowner is a struggle that we and our buyers aren’t quite prepared for. In this episode we are telling the stories of issues we’ve had to tackle as homeowners. Spending thousands on grass or drainage doesn’t exactly rank in the fun expenditures column, but a homeowner’s got to do what a homeowner’s got to do. Join us for a sometimes shocking conversation about floating pools, roots in the sewer, a 5 year old leak and even a house cut in half by a tree. How did we resolve these issues and when it’s all said and done was owning a home worth it? Listen in to find out and shoot us a message with your stories of hard homeownership.

5 DAYS of DEALS are live April 1-5, 2024! Grab the deals here!

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In this SPECIAL BONUS episode we are giving some history on commissions, explaining who NAR is(and how we feel about them) and discussing the terms of the proposed settlement in response to the numerous commission lawsuits. Want to find out which stage of grief we are in or what scene from Friends came up? Then don’t miss this funny, headline debunking, mix of anxiety and optimism. We get into specific scenarios and talk through how this will work logistically and we tackle some big issues like protecting homeownership and our veterans. Come back for Part 2 in a few days and we will give you your action item list to not just prepare for changes, but to thrive in this new real estate landscape.

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Standing out with your own agent resume is a must to attract buyers and sellers and we are going to walk you through how to do it! In this episode we are taking a close look at why you need a resume and how to create the best one to showcase yourself to potential clients. You may be surprised that simply having a resume will put you ahead of much of your competition. We are sharing the stories of our first resumes and how they have evolved over the years. Get ready to walk through our no stress resume worksheet live. We are giving you the 3 required sections you need on your resume, plus the 8 additional categories you can choose from based on your experience and what you want your clients to know about you. If you love this episode and want the step by step process to an amazing resume that we talk about on the show, you can grab 3 Day Resume at hustlehumblypodcast.com/resume.

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When the market gets you down and you think you don’t have control, make your own luck! In this episode we debunk 3 real estate myths and give you the 9 D’s of real estate motivation. Can’t think of 9 reasons buyers and sellers get into even the worst market? Don’t worry we are telling you ours and giving you ideas for finding this type of business no matter what the market is doing. We are also tackling the myth that you can’t work your sphere when you are new to town. We are giving you tactical ideas you can use today to make your own luck as the new kid on the block. And lastly we cover what to do if your office is small and you think that means you can’t get training or leads. Let’s turn that unlucky situation around and make our own luck with these tips!

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You can never be too careful when it comes to finding and using the loopholes of real estate. In this episode we share some stories of our own, plus truly shocking uses of loopholes sent in by our listeners. Real estate contracts can be long and tedious to sort through. Looking for all the ways the buyer or seller may be able to nullify a contract is an important value we should provide our clients. These stories will give you a leg up in knowing what contract loopholes to look for and how you can avoid potential heartbreak for your client down the road. Want one of your stories to be featured on the show? Make sure to jump on our newsletter list so you will get our email requests! hustlehumblypodcast.com/newsletter

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Communicating your value proposition as a Realtor is more important now than it has ever been before. As lawsuits pile up against the National Association of Realtors and the news cycle squarely takes aim at Realtors and their value, we want to remind agents and consumers why we are vital to real estate transactions. High level agents consistently providing value are the ones who will survive any market or industry changes. What exactly can you do to grow as a high level agent? From sharing your vendors to building relationships and possessing specialized market knowledge and more, we are sharing exactly what it means to be valuable to your clients. We aren’t just telling you what to say when a customer approaches you about your value, but what to actually DO to provide value.

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It’s time for another deep dive into real estate closings! You worked so hard to get here so let’s make sure you do it right. This episode gives you tips and advice for preparing, participating and following up after your client’s real estate closing. We are giving you the list of things you don’t want to forget to do before and after closing. Want to hear what Alissa forgot to do on her recent closing? Curious why Katy got a barrage of angry texts from another agent after closing? Tune in to hear these stories plus get all of your closing process questions answered. Don’t end up at the closing table looking lost or forgetting important items on your checklist. We are here to make sure you show up prepared and ready to get through closing like a true professional!

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Lead generation is always a hot topic in real estate but even more so as the real estate market shifts and changes. In this episode we are diving into what we are hearing the most questions about right now: leads, leads, leads! How do you get them? Should you pay for them? How many do you need? What if you don’t want to pay for them? When is a lead dead? What should you do if you are a new agent to get leads? How do you crack the code on repeat and referral business? We are answering your questions in the context of what is happening in today’s slower market. In the past we have each paid for online leads and we are giving the details and why we did and when we cut the cord. Sometimes leads are just about the money in and out but the effect they can have on your business and your life. Get ready to hear the truth and reality of finding LEADS!

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It’s time for another Q&A and this time we are going rapid fire! We were overwhelmed with your recent response to our call for listener questions and we are ready to answer. In this episode we hit as many questions as we can to get you the answers you need quickly! From new agent advice to questions we ask our buyers, we have you covered. We do take some time at the end of the episode to dive a little deeper on some of the questions. Should you be your client’s mailman? Should you hire an admin or a buyer’s agent? Is it time to move from just working with buyers to both buyers and sellers? And so much more!

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2023’s home buyers and sellers have been interviewed by NAR and we have their confessions. As self proclaimed data nerds, we are ready to review the buyer/seller confessions from last year and give you the insight you need to shape your business going forward. In this episode we are diving into the NAR profile of home buyers and sellers with some bonus insight from the 2023 member profile. How many first time buyers were really in the market? What was the most common down payment amount? How many buyers paid cash? How many Realtors are sure they are staying in the business for 2 more years? What is the median income for agents and how many transactions did they do? We have the confessions from buyers, sellers and agents and are sharing them with you! Want to grab a copy of the full report for yourself? Do so here!

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There are hundreds of Facebook groups for Realtors and finding a good one can be a challenge. In this episode we share tips for choosing and participating in a Facebook group and give you the list of do’s and don’ts while you are there. Facebook groups can easily go wrong sucking up your time and leaving a negative impact on your mindset. We share why we took three years to start our own group and what rules and vibe we had to implement to make it work for us. As we make changes in our lives and businesses for the new year, it’s a perfect time to dive deeper into what culture you are consuming, including Facebook groups. And if you are looking for some real life examples of what happens in these groups we read through some posts and comments and give our own commentary!

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We covered buyer brokerage and now we are arming you with how to explain seller commission.

It’s time for agents to stand up, speak to their value and not be afraid to ask to be paid. As a listing agent, you are providing a service to your clients that helps them sell their home, likely their largest financial instrument. Your expertise means saving your sellers time, money and stress. Explaining to sellers exactly what you do and what and how you will be paid is a non-negotiable. We are taking you through a quick rundown of our listing process and looking at seller conversations through the lens of recent news in the market. If you have had a seller ask you about recent headlines or why they would pay a buyer’s agent, then this is the episode for you.!

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Talk of buyer brokerage is consuming the real estate industry right now and we are here to offer our how to’s for improving your buyer brokerage process.

Whether you’ve always had your buyers sign a buyer brokerage agreement or if you don’t think you ever will, this chat about how to better serve your buyers is worth a listen. As the industry shifts and changes buyer brokerage agreements have emerged as a first step to bring more transparency to the process for our buyers. In this episode we are quickly recapping the ever growing list of real estate lawsuits and the DOJ investigation and what they mean for the market. Then we are taking you through our recently created buyer brokerage cover letter. Consider this your new favorite tool to help your buyers understand the market and how we get paid plus have them less afraid and more empowered to sign a buyer brokerage agreement with you. We are giving you the exact breakdown of our letter so you can marke your own. If you would prefer to grab our letter, you can do that at hustlehumblypodcast.com/bba. We want our listeners to be ahead of the curve on any changes and always provide excellent service and clear communication to the public!

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Today we welcome neurologist, Dr. Romie Mushtaq, author of The Busy Brain Cure, to share with us how to change our busy brains.

You don't want to miss this amazing and eye opening chat with Dr. Romie Mushtaq. We are learning what it means to have a busy brain and getting tangible tips for taming our busy brains. Boundaries and self care are two important topics we discuss on the show and Dr. Romie, the self-proclaimed STEMinist in stilettos, is taking that to the next level. She teaches us the key components of the brainSHIFT protocol and how using it will change our lives and brains for the better. We didn’t want our time with Dr. Romie to end! She even helped us set an intention for the year that we are excited to share! Join us for a transformational discussion with Dr. Romie Mushtaq!

Dr. Romie is a board-certified physician who brings together more than two decades of leadership in neurology, integrative medicine, and mindfulness. She is an award-winning speaker working with Fortune 500 companies, professional athletes, & global associations. Her brainSHIFT programs improve mental well-being and help to build a culture of wellness. Dr. Romie serves as Chief Wellness Officer for Evolution Hospitality, where she scaled a mindfulness & wellness program to over 7,000 employees. Her expertise is featured in the national media, such as NPR, NBC, TED talks, and Forbes. Her first book, "The Busy Brain Cure" is being published by HarperCollins in January 2024. You can learn more at drromie.com or join the brainSHIFT movement @drromie on social media.

Take the Busy Brain Test for free: https://drromie.com/busy-brain-test/

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Link to buy book on Amazon: click here

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It’s Monday AND the first day of the year, so let’s talk growth mindset and what we are going to do with our 52 Mondays!

The foundational piece we come back to and has been threaded through so many different topics one the show is mindset. This week as we start a fresh year, we are focusing on growth mindset specifically. There are 52 Mondays stretched out in front of you. Are you ready to tackle them? We are here to kick the year off on the right foot with inspirational quotes and gentle permissions. We are recapping some of our favorite changes in 2023 and where we are headed for 2024.

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Dear Real Estate Santa, we have just a few things on our list…

Join us to find out what they are and then tell us yours on social media!

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Real estate headlines have been the norm for decades.

Seems like real estate stories have really exploded into the headlines lately, but this is nothing new. The media loves to shine a spotlight on what is happening in the world of real estate whether they get it right or not. As agents it is our job to know what is happening in the world of real estate headlines and news stories so that we can guide our clients and the public accordingly. The largest financial instrument for most people is their home and when the headlines skew toward gloom and doom the public reacts causing a ripple effect through the market. In this episode we share what is happening in the headlines now and how we can navigate questions from the public.

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How plants can be used in your real estate business from staging to gifting, a chat with another Realtor plant lady, Stacey Lane.

In this episode we are joined by former florist turned Realtor, Stacey Lane. Stacey has years of experience dealing with people's emotions and life transitions in floristry and now real estate. She has studied design elements, trends, horticulture and marketing and she is merging her strengths from those areas to positively impact her real estate career. Using flowers and plants in a home or office creates an atmosphere of warmth, reduces stress, increases creativity and relieves anxiety. There's an emotional connection to flowers and plants that evoke fond memories. Stacey lives in the beautiful Pacific NW between Seattle and Portland. The view out of her office window is of the Columbia River. She feesl grounded and inspired living there. She lives with her husband of 10 years who is her partner in everything. She has 4 biological children and 2 bonus daughters, all of them grown up now.

We loved having this chat with Stacey and diving into all of the benefits of using plants in our real estate businesses. We talk about using plants for curb appeal, gifting to clients, staging indoors and so much more. We hope after this chat you’ll feel inspired and ready to add more plant life into your real estate life.

Find Stacey here: FB - Stacey Rae Lane, IG - elite.real.estate.lane, Youtube - @rollingrealtor

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Get the full list of numbers you should track in your real estate business and let those numbers guide you in setting your goals.

It’s that time of year again that you either love or dread: business planning and goal setting for the next year. In this episode we dive into the real down and dirty on exactly WHAT numbers you should track and how you would use those numbers to impact your future business. We are covering some of our favorite tracking creations like the career overview and transaction comparison sheet plus some of the tracking tools we’ve learned from others over the years. What do you need in your business plan? We will tell you! How can you keep track of your business budget? We’ve discussing that too! How do you keep track of your marketing dollars and decide if they are working? The answer is in this episode too! You know we love using data with our clients and if you want to treat your business like a business then you need to be using data to do that too! Let’s get ready for next year the best way we know how: by reviewing what worked and what didn’t this year.

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Standing out in your real estate business using tools, best practices, and great customer service is the key to long term success!

You open your mailbox to find the third mailer this month from another one of your agent neighbors. UGH! You shake your head, drop it in the recycle bin and consider moving to a less saturated market. Then you start thinking maybe it’s time you sent a similar mailer, so you can compete. In this episode we save you the move and the wasted marketing dollars and give you real ideas for standing out from the crowd. We know there are a lot of agents out there, but none of them are you and lots of them leave quite a bit to be desired in the business department. Standing out may be easier than you think! Listen in to find out our top 9 ways you can stand out from the crowd that cost you nothing or at most the price of a stamp. And in the immortal words of Dr. Seuss, “Why fit in when you were born to stand out?”

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Reaching out to your database, building relationships, & growing your business with your real estate database during the holiday season doesn’t need to be hard!

You added all your friends, family, and past clients to your database, filled out half of their correct information and just put it on a shelf to collect dust. Well, friend, it’s time to dust off that database and get serious about working repeat and referral business in the new year. The best way to get started is by cleaning up or starting your database and getting at least one contact done this holiday season. There is never a better and less creepy time to ask someone for their address, so let’s do it. In this episode we walk you through the cleaning process and give you a great list of ideas for contacting your people. You can make this happen with little to no money spent, so don’t let your business finances stop you. We also give some great ideas if you’d like to take this a bit further for the holidays and host an event, do a pop-by, or give client gifts. And, in celebration of Thanksgiving we’d like to say how thankful we are to have you as a listener! We are grateful for your continued support and we wish you all the best this holiday season!

If you are just getting started grab our database spreadsheet template and who do you know list here!

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If you do one thing to celebrate Veteran’s Day this year, let it be listening to this episode of Hustle Humbly. Our veterans have selflessly served our country and now we can return the favor by serving them. As our guest says today, “Realtors are the gate keeper’s to home ownership” and we need to take that seriously especially with our veterans. Our jaws were on the floor learning the ins and outs of VA home loans and debunking so many commonly accepted myths. We loved welcoming veteran and agent, Samantha Catterall and one of her lender partners, Liz Going.

Liz Going is a Local Mortgage lender who has made it her mission to serve those who have served. Liz has never served but comes from a family with a long military history including several family members who have served this country, and is passionate about being an advocate for her military borrowers in the marketplace. Liz has earned several VA accreditations including the Certified Veteran Mortgage Advisor title, and has become one of the top local VA lenders in the state of New Hampshire. Through advocacy and educational courses for real estate agents, Liz shares in an effort to promote Veteran Home Ownership in the state of New Hampshire and help bust the myths surrounding the VA loan.

Samantha Catterall, a true New Hampshire native, enlisted in the Vermont Army National Guard after high school, specializing in supply. With a degree in Business Administration and a flair for Interior Design, Samantha transitioned into real estate two and a half years ago. She is currently a Realtor with Keller Williams Coastal and Lakes & Mountains on the Legacy Group Team. Notably, half of her clientele are fellow veterans, a testament to her understanding and connection within the veteran community. Rooted in the Granite State, Samantha weaves her military discipline, education, and design sensibilities into a successful and community-focused real estate career.

Don’t miss our 5 days of deals this week! Visit hustlehumblypodcast.com/deals to find out more.

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Unlocking Success: Exploring Broker Pitfalls and Strategies for Real Estate Excellence

Being a real estate broker is a tough job! Managing people for a living requires a special level of patience and care. In this episode we talk about where brokers might have opportunities to improve their businesses and the lives of their agents. From fostering community to mentorship programs to recruiting, we are diving into the world of being a real estate broker from our agent perspective. What parts of the industry seem fully focused on making money and where do the agents get lost in the shuffle? We know brokers have to recruit to keep the business thriving, but where is the line between growing the agents you have and looking for more agents to fill the building. What about education? When is it not enough? Can it be too much? We are ready to talk about all things real estate brokerage and we truly hope there will be some ideas that our broker listeners will find useful for their offices! We love both of our brokers and want more agents out there to feel the same way!

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DISCLAIMER: If you are triggered by death, crime, paranormal activity and general creepy stuff, then this is not the episode for you. We meant no disrespect to the deceased referenced in the show. With that being said we tell some seriously wild listener submitted stories and we have quite a few laughs. We had a hard time getting through some of these due to general icks and a few cases of the uncontrollable giggles. We learned a lot about our listeners including they are incredibly brave, sometimes to a fault, and are excellent writers. In honor of their writing prowess and the O.G. scary story teller, Edgar Allen Poe, we play a little game of “name that short story”. If Halloween week brings out your love for all things spooky then this episode is for you!

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We are back again with a list of FREE tools and activities you can be using right NOW to grow your real estate business. What are our favorite free technologies that we are using today? Where can we spend time to get the best results for the lowest cost? What’s the number one free resource that agents are constantly complaining about or avoiding altogether? We are digging in and sharing all the goods! From A.I. to good ole fashion spreadsheets we are covering a lot of ground. As the market slows for the winter and in response to market conditions, now is the time to audit our business spending and see where you can cut. The good news is there are lots of free tools available to us to keep our business running and growing even when we decrease our business spending!

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When the market slows it can be hard to “trust the process”. Nervous sellers and reluctant buyers asking lots of questions and feeling all the feels can make you doubt your systems and processes. In this episode we dive into what happens when you put blinders on and just focus on the process. We are answering the tough questions like what happens if your listing doesn’t sell? Why should you treat your current clients like gold? What should you do about your database? Should you change everything based on what your clients want you to do? It’s time to talk about standing in a bit of discomfort and finding ways to stay vigilant with your processes. Maybe you’ve been like us and told your clients a time or two to “trust the process” and now we are turning it around on ourselves with a reminder that if you stick to your process the outcome will take care of itself.

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Whether you are new to the real estate industry or a seasoned veteran, offers contingent on the sale of another home have likely not been on your radar the last few years. When the market was beyond competitive and most houses were getting multiple offers, asking a seller to take your offer contingent on the sale of your home was, well, out of the question. In this episode we are going to talk about what sellers need to look for when reviewing a contingent offer and why contingent offers aren’t inherently bad. With lots of move up buyers feeling stuck in their home and worried about not finding what they want, who could blame them for not blindly listing their home for sale and hoping for the best. Contingent offers can be a great tool for buyers and shouldn’t be immediately dismissed by sellers. We are going to give you all the tools you need as the listing agent to make sure your sellers make the right choice for them and respond confidently to all contingent offers!

Please revisit episode 65 if you are a buyer looking to buy and sell at the same time as we give all of the options and a step by step of that process!

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What happens when inventory is tighter, interest rates keep creeping higher, house prices are elevated and the real estate market is tougher? Agent behavior starts to show it. It’s time to revisit real estate professionalism and exactly what happens when agents are desperate for deals. This episode is full of stories of recent agent behavior we have encountered. Are you seeing more agents behaving badly in this market? Have you experienced frantic, emotional and down right unprofessional behavior lately? We have some bad news… it’s not just real estate agents that are on edge and behaving as such. Sellers and buyers are feeling the pressure just as much as we are. Let’s talk through what is going on in the current real estate market and what we can do to continue to hold ourselves to high standards of professionalism and get through this together!

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We are so fortunate to have Jen Stanbrough, broker at REMAX Precision, team leader and Realtor safety advocate on the show this episode! Jen is involved as current President & in many other roles for the Des Moines Area Association of Realtors, the Iowa Association of Realtors & the National Association of Realtors. Her passion for Realtor Safety following the death of her friend, Ashley Okland, has led to her role as a national speaker. Her passion for Realtor safety is evident with her involvement in the Beverly Carter Foundation whose mission is that every real estate agent goes home safe every day. This is a mission Hustle Humbly is happy to get behind and we were thrilled to make a donation to the Beverly Carter Foundation on behalf of our listeners recently. DO NOT miss this important episode where you will learn practical tips and advice for running your real estate business professionally, so you return home safe every day. You can find Jen on social media @jenstanbroughrealestate and at her website jenstanbroughrealestate.com. If you’d like to learn more about the Beverly Carter Foundation visit beverlycarterfoundation.org.

NAR Safety Pledge

NAR Safety Toolkit for Associations

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Today we are welcoming Katy’s very own broker, Brandy Salbador! Brandy is sharing with us her amazing journey as an entrepreneur starting with owning a business way back at the age of 21 all the way to owning her current brokerage, Southerly Real Estate.

Brandy is a mom of two littles Hayes (5) and Ava Jolie (2). She became a Realtor in 2013 and worked at a large real estate firm on a team. After becoming a mom, she moved to a smaller firm on her own and began to stage many of her listings. She started helping her past real estate clients remodel their homes and would also help with furnishings and decor. Her goal is to be able to provide her clients with a full service experience when they want to make big changes to their home life. That goal is why she built a brokerage that offers Real Estate, Interior Design and Staging services. If you’ve ever considered adding design to your real estate business, then this episode is for you!

Find Brandy here: Instagram @southerly_la Facebook @southerlylouisiana Website www.southerlyLA.com email Brandy@southerlyla.com

Grab her amazing paint guide here! https://www.southerlyla.com/paintguide

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Alright y’all, it’s time to tackle the real estate industry’s current legal battles. In this episode we are coming to you live from the news desk to give you a rundown of what is going on, what the potential fallout will be and what you can do about it now to prepare. We aren’t the ones to get overly excited and incite fear in our fellow agents, but we believe you need to know about the “bombshell” lawsuits going to trial soon and what they mean for the industry as a whole.

This chat was surprisingly educational AND fun! Katy takes Alissa through Inman’s first ever commission survey that you get to answer right along with us. We get much closer to understanding what all of the possible implications are and what it means to us. Oh, and Alissa tries to help NAR with their defense. The gentle rumbles of this coming battle have turned into more of a roar as of late and we are here to help you be prepared not scared.

Looking for ways to implement buyer systems after listening to the episode?

Katy’s course, Agent Systems 101 is available NOW through 9/15/23 and has you covered! Check out what some of the more than 1,400 students have to say about the course and get all the details at agentsystems101.com.

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After a summer full of traveling, it’s time to discuss what makes a great vacation rental! Find out our take on baby gear, irons, tiny shampoos and more. What are the must haves in an airBnB and what items are just nice to have? Want to know what random kitchen item Jay has vowed to pack himself? Curious why Alissa may have to replace her cabin dishwasher? We are giving you all the dirt! This chat is a great one if you are an owner of a vacation rental or just a user of them. You can also take some of these ideas and build them into your marketing for listings. We loved looking at the vacation industry from both sides: as the guests and what they might want and the owners and what their challenges are.

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The messages you hear about how you “should” be working your real estate business have some pretty hard core scheduling tips. Never miss a Monday, do your miracle mornings, ALWAYS spend 8-12 on Tuesday lead generating, etc, etc. When the real estate gurus tell you to time block and have a set schedule do you just roll your eyes? In this episode we are taking an honest look at scheduling for a real estate career plus your LIFE. Can you truly separate work life and personal or mom life? How do you take a day off? When do you get your database work done when something(or someone) is always interrupting? It’s time to tackle all things scheduling and find out if we really can navigate showings, inspections, marketing, database work, social media, groceries, doctors appointments, kid activities and more without certain burnout!

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You asked and we answered. And giggled. And were embarrassed. It felt like a great time to have a light episode requested by you! We put out the call to action to find out all of your burning personal questions and you delivered(maybe a little too much). We are tackling the hard hitting issues like pizza and fries plus our favorite vacation spots and skin care products. 🤣 Not to worry, we also get into marketing, taking risks, mom life, and burn out. If you are dying to know what Alissa’s most dangerous yet admirable activity was in high school, then this is the show for you. Want to know the karaoke story? Who married a twin? Or find out our real estate and husband pet peeves? What about dream jobs and childhood memories? Get ready to get to know us on a whole new level and maybe question some of our life decisions. If we weren’t already friends through the air waves before, we are definitely going to be there after this!

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It’s time to take inventory of our life and work routines! How do we take the things we do repeatedly and make them easy routines that free up our brain power, creativity and time for everything else? In this episode Alissa and Katy share some of their favorite routines and how they have changed over time. We dive into everything from client communication to meal planning and mornings and everything in between. How can we get more efficient with our routines? What do our small routines look like? Exactly how much time do those routines take? Let’s chat about those questions and boost our productivity and overall well-being at the same time using the power of routines.

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Insurance may seem like a dry topic, but truthfully a storm is brewing in the world of insurance and it will impact everyone. In this episode we interview Marc Petersen who owns American Advantage - Petersen Group, a 2nd generation independent insurance agency in Wisconsin. His agency partners with 20+ of the leading insurance companies to offer home insurance at a competitive price. American Advantage doesn't work for an insurance company, they work for their clients. That client forward attitude made Marc a great fit for answering all of our questions about the world of insurance. We are tackling the current challenges in the industry and what caused them. We are also learning all about 4 point inspections and what might cause a home to not be approved for insurance. This episode is full of information you need to be able to share with your buyers AND sellers! A big thank you to our community members and email list friends that collected insight from other insurance agents all around the country that we also shared in this episode. You can find Marc at aapetersen.com or email, marc@aapetersen.com.

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Sometimes things just don’t work out in life and in real estate. We wish every contract on our listings got to the closing table easily, but that isn’t always the case. Having a plan to handle the unfortunate circumstance of losing a contract on your listing is so important. We are chatting about what you should do as a listing agent before losing a contract to try and save the sale. If you can’t make it work and you are stuck with going “back on the market”, we are giving tips and advice to make sure you get a new buyer quickly. This episode talks about how to handle seller expectations, so you can still provide a high level of service and reach their goal of selling even in a tough situation. We are giving specific strategies for returning to market and talking about what some of the possible obstacles may be. And as always we are sharing some real life stories that will have your jaw on the floor!

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You found the perfect home, made it through inspections, appraisals, the loan process and now all that’s left is the closing. Umm, WRONG! Don’t miss the most important final step of the process, your final walk-through! When do you do your final walk-through? What do you check while you are in the property? What happens if there is a problem? How should the seller prepare? We are answering all of the logistical questions about walk-throughs and sharing lots of stories of walk-through problems and solutions. This episode is a great one for agents and anyone buying or selling a home!

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The number one mission of Hustle Humbly is to bring professionalism back to the Realtor brand. When we received a message from a local real estate investor frustrated with the behavior of multiple agents, we decided it was time for a revisit. If you haven’t listened to episode 23, make sure you do! It’s one of our favorites, “The 3 P’s of Professionalism”.

So what are the behaviors that are giving all agents a bad rep? We are going to tell you! And, believe us, we wish the list were shorter. Agents advertising everywhere that they work 24/7 on one end and agents you are sure are fictitious characters since you can never find them on the other. We are tackling the tough topics of training, sharing value, and some of the industry common practices that we are ready to see hit the road permanently. Join us on our mission to improve real estate agents’ public perception by improving our professionalism. It’s time to know better so we can all do better!

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Before you skip this episode we aren’t just talking about what the different properties are, which you may know. We are sharing why the type of property might impact your buyers ability to buy and where roadblocks to a sale can come in. What are the differences between a single family home and a condo? What makes something a condo instead of a townhome? How about what happens to the value of a mobile home after you buy it? We are getting into the specifics on each type of real estate property including the benefits and potential pitfalls with each. We hope that even if this episode is a refresh for you that the specific situation examples we share will help your future clients navigate their sale smoothly.

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You got your license and dipped your toe in the real estate pool at first, but now you’ve jumped in the deep end and decided to go full time! Before you start to drown we are throwing you a little life preserver with this episode. Whether you just went full time in your real estate career or are trying to decide if it’s time to make the leap, we are going to give you tips to make that transition a success! Let’s plan your ideal week and month including what to do to get in the right mindset for real estate. We are sharing strategies for how you will get business and giving you tips for getting people you know in real estate conversations without the ick, of course. From database to social media to systems and processes this is a goodie, so kick off your slippers and put on some real shoes; it’s time to go to work!

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It’s time to tackle the inner workings of property management! Today we welcome Matt Hughes, owner of Hughes Realty Group, who has done it all in real estate and has settled in focused solely on property management. Matt is answering all of our burning questions about the logistics of property management including how much he charges, how he finds tenants, how do they schedule repairs and when they check on property conditions. Property management is a piece of the real estate puzzle that many agents are curious about how to get into, so Matt is giving us the down low! We even get to hear about his family’s long history in real estate and how the family business is working out for him now.

Matt has been in and around the Real Estate business his whole life. He grew up watching his grandfather and father run Pine Park Plaza Properties. Matt is married to his highschool sweetheart, Brittany. Together, they have one human daughter, Harlyn and one doggy daughter, Pixie. Matt loves spending time and making memories with his 3 girls every chance he gets. Matt loves business and helping others succeed in business too!

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It’s another “pinch us” moment with this week’s guest! This episode we are welcoming the one and only Jenna Kutcher!! Jenna Kutcher guides millions of listeners each week in chasing their dreams on the #1 marketing podcast in the country, The Goal Digger. A born-and-raised Minnesota wife, mother, and entrepreneur, Jenna has helped women all over the world redefine success and wake up to their lives through her decade-long work as a leading online educator.

Jenna is giving us all the down and dirty details on using email to grow your business. We talk about the difference between using social media and email marketing and Jenna even gives us her time breakdown if you only had one hour a week to work on marketing your business. Don’t miss this chat where we don’t just talk about the why behind using email, but Jenna even gives us 10 ideas for realtors to use email in their business. If this episode gets you excited about using email marketing save a seat in Jenna’s class, “From Zero Subscribers(or Zero Strategy) to an Engaged Email List that Lasts” at jennakutcher.com/hustle.

Find Jenna for more great info here:

Instagram: @jennakutcher

Website: jennakutcher.com

Link to save your seat for Jenna's class, "From Zero Subscribers (or Zero Strategy) to an Engaged Email List that Lasts": jennakutcher.com/hustle.

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Sparked by a listener request for advice we are tackling the often asked question: Can you do it ALL? We bet you can guess our answer to that one. We have talked about boundaries many times, but in this episode we are going to deep dive on making choices and what that means for your business and your LIFE. Real Estate careers are full of expectations, supposed to’s and the ever elusive “flexible schedule”. How exactly do we make important scheduling decisions and what do you do when you reach the limit of what you can reasonably handle? This chat should help you get your mindset right in a career that can lead you on a quick trip to burnout. How many days are you working? When do you take time off? What happens when you can’t serve every potential client that reaches out? How do you schedule for work AND for life? It’s time for a real estate reality check!

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The funny thing about being surrounded by Realtors is that you hear other agents constantly complaining about being slow and/or busy and at any given moment you could be one or the other. Talk about a bunch of Goldilockses. Truth be told, as the “busy” summer season approaches you may find yourself in either the too busy or too slow camp and if history is any indication you may be both at some point in the next few months. This episode is a great companion for both extremes. We are going to talk you through preparing for a busy summer season as well as what to do if you want to utilize a slow season to prepare for and ignite future growth. NOW is the time to be excited and motivated! Your mindset is the number one tool to survive summer regardless of the market! We can’t wait to hear your thoughts on this episode and find out what camp you are in.

We also want to say a huge THANK YOU to our listeners! It is because of you that we hit 200 episodes this week and we are forever grateful that you are here and still finding value in the show. It has gone from a small passion project to a full blown mission to reach and help as many agents as we can and every time you share the show you join us in that mission. Here’s to 200 more!

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This week on the pod we are thrilled to snag a guest who’s designs we’ve been following for years! There’s nothing better than an email update from the famous Alma Homes where we get to see beautiful houses plus hear what the owner, Kirsten, is up to. We even learned about her recent 30A beach condo reno this way and just got back from staying in that perfect space!

Kirsten Erickson is the Owner of Alma Homes, a boutique design-build firm based out of Minneapolis, MN. She founded Alma in 2017 with the intent to create beautiful homes that are designed around the way her clients’ lived. We loved interviewing her to learn about this journey and the business she has built.

Ever since 8th grade, Kirsten knew she wanted to become an architect, but had no real life exposure or experience in the industry. So, she threw herself into the design world during college, graduating with a Masters of Architecture, an MBA, as well as minors in Housing Studies and Construction Management. When we say Kirsten wears all the hats, we mean Kirsten wears ALL. THE. HATS!

As a company, Alma Homes focuses on building high end custom homes and whole home remodels in the Twin Cities metro area. They also offer our interior design services nation-wide. They believe your home should be a reflection of your style and the way your family lives, and as such, focus on quality over quantity, and are thrilled to work with clients who end the build process feeling like family. Whether you know Alma Homes or this is your first introduction to them, you are in for a treat!

Find Kirsten at www.almahomes.com Instagram: @almahomes Tiktok: @almahomes Pinterest: @almahomes

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By 2022 the number of Realtors peaked at over 1.6 million. In 2023 nearly 32,000 agents left the field. As the market has shifted and in some ways stalled out, many agents are looking to supplement their real estate earnings before they call it quits. In this chat we give you a huge list of potential side hustles that won’t pull your focus away from your real estate work, but will compliment it.

The popularity of real estate careers can be attributed to flexibility, the love of houses or people, and oftentimes the ability to work part time. Many agents get their footing by easing into their real estate career while working part time and maintaining another job. In this episode we talk about the difference between working part time and full time as an agent and how to avoid possible problems and mindset pitfalls.

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T Swift made it popular and now everyone is talking about their “eras”, so let's jump on that trend and take a journey through Katy & Alissa’s real estate careers. How are we addressing the real estate industry putting you on a “path” of supposed to’s even though we are entrepreneurs who decided not to get on the corporate ladder? Why have we remained solo agents for so long and are we really solo? We are ready to share our thoughts and processes on hiring and when and why we made changes in our businesses. Broker changes, assistants, accidental teams, and more. It’s going to be quite the ride! We hope in sharing our paths you will feel confident to continue on YOURS no matter where it leads you. Real estate, like life, is quite the journey and we are so grateful to be on the journey with you!

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This week we welcome a guest to the studio to tell us all about owning a real estate school! Brent Lancaster is broker/owner of his own real estate company and President/CEO of one of the nation’s oldest real estate schools, Bob Brooks School of Real Estate. How did he get into teaching agents? What does it cost to get your license? How long do most people take to complete the pre-licensing education? We get answers to all of our nuts and bolts real estate school questions plus Brent tells us what previous careers can indicate future success as an agent. Can you guess what they are? You might be surprised! Tune in to find out what relic Katy digs up to share with Brent and what his reaction is. We also learn Brent’s goals for his students and talk about his love for helping people who tend to show up to his classes in a vulnerable place in their lives.

More about Brent:

Brent Lancaster, ABR, GRI, SRS, e-PRO, combines his love of the business of real estate with his passion for education. He believes in delivering tools agents can use immediately to improve the quality and efficiency of their business. Brent lives in Baton Rouge, Louisiana with his wife of 20 years, Laura, and his two children Leyton (11), and Nate (9) and Lilly the office dog. You can find Brent teaching live all over the country as well as online at BobBrooks.com, LancasterInstitute.com, and BPL@BobBrooks.com.

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If we had to go back to the beginning of our real estate business and start over from scratch, what would we change? Would we do anything the same? (Spoiler alert: we would) How much money would we want to get going? What tools would we utilize this go around? What about if we picked up and moved today being veterans in the business? How would we get our database up and running in a brand new place? We hope listening to us go through this hypothetical exercise will help you no matter where you are in your journey, but especially if you are brand new, about to get licensed, or making a move to a new area. We are sharing how to get immediate confidence in your business, what to focus on first, and how to prepare to launch your career. We are giving you the secrets of what we wished we did earlier, so YOU don’t have to wait to succeed. Join us for this chat and send us an insta DM or comment on Spotify and tell us something you would do differently if you started your career over again.

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You barely finished the class and passed the test to get your real estate license and now you have to make a big choice: who should be your broker? This choice is only complicated by the fact that most offices are going to want YOU! Being in the driver's seat for an interview is a weird dynamic that only exists in the real estate industry. We are here to help you decide what you need in a broker and give you the questions you might want to ask in that very important interview. What size office is ideal? What should you look for if you are relocating to a new market? What is most important to consider? Splits, fees, coaching, admin, tech, advertising and LEADS! We are covering all of the variables that come up in choosing a broker. Yes, you can always change brokers later, but that is uncomfortable, time consuming and can be expensive and stressful, so let’s get it right the first time!

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Not every real estate transaction originates from happy circumstances and not every real estate client is a pleasure to serve. In today’s episode we discuss the types of transactions that require a little extra finesse and patience. Real estate transactions are emotional by nature and when you add in death, divorce, buyer’s remorse, anxiety and more, navigating the landmines can take up a lot of time and energy. Put on your therapist hat, because we are sharing tips for handling these difficult deals and difficult clients. What happens when a buyer is unhappy after closing? What about how you feel as an agent when your client cancels a contract? What should you do when there are multiple sellers giving you different instructions? We are answering all of your difficult deal questions. With a little extra TLC you can successfully get through these types of transactions without considering a career change at the end.

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Non-traditional broker, flat-fee broker, limited-service broker or simply discount broker, there are quite a few names for a brokerage that doesn’t run in the “standard” model. In this episode we interviewed one of our listeners who kindly volunteered to talk about her time at a discount brokerage. Michele started at a discount brokerage her first year in real estate and closed 113 transactions that year. Her office operated with about 350 listings going at any given time and a very small staff. She shares with us how the office got leads and how they served their clients. We learn about the general office philosophies plus lots of specifics on their processes. Talking with Michele was truly eye opening. As an agent on the other side of a transaction with a limited-service broker you can guess what is going on behind the scenes, but to hear a personal account of how this office ran was fascinating. This may be the first time we have truly been at a loss for words during the show. If you’ve ever wondered how a non-traditional broker operates, it’s time to pull back the curtain and see.

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Cold feet and buyer’s remorse are real life problems that may take your real estate transaction from pleasant to painful in an instant. As a buyer, using your due diligence or inspection period to answer your questions and check every detail of the home is crucial. As an agent helping your buyers understand what they might want to check is just as important. The goal is for every person involved in the transaction to leave the due diligence period feeling confident and most importantly excited to move toward the purchase. Imagine a world with no last minute regrets, trying to get out of a contract, getting stuck with a mortgage you don’t want, or moving into a new home and feeling like you made a mistake. This episode will get into many parts of the home purchase and help buyers and agents check off the right boxes before they head to closing. And for our agent friends we have created a FREE email template to share with your buyers to make sure they are sure before it’s too late.

Get your buyer’s “Make Sure You’re Sure” email template at hustlehumblypodcast.com/makesure.

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00:00 Start

01:52 Stucco

08:48 Existing contracts

11:30 Inspection vs. Due Diligence

27:10 Termite wall

28:40 Foundation Repair

31:03 New Home Warranty

34:24 Surveys

41:24 Insurance

46:55 Clue Report

48:05 HOA Rules

52:39 Deed Restrictions

1:05:06 Toast

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In this episode we welcome one of our most knowledgeable and well-respected local title attorneys, Niki Beeson. Niki is part owner of Commerce Title & Abstract Company and has been closing real estate transactions there for over 20 years. In this discussion Niki breaks down for us some of the common challenges associated with closings and how they can be navigated. We get the 411 on title insurance including what it is and how it came to be. We also learned the different levels of title insurance coverage and what they do. Niki gives us tips on facilitating a smoother closing as an agent and talks about the emotional nature of some closings. Most importantly we get VITAL information on the biggest problem facing real estate closings, wire fraud. Niki had our jaws on the floor with the stats on wire fraud and how these criminals are perpetrating wire fraud now. You can’t afford to miss this episode. You may just save your client from losing their life savings!

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129: How to Be a Great Cooperating Agent

00:00 Intro

03:02 Symbiotic relationship

04:02 Common title challenges

11:23 Judgements to distinguish

22:16 Defect title ins might cover

26:31 Types of property prone to issues

28:25 Surveys?

30:36 How does title insurance cover this?

33:06 Wire Fraud

41:19 Encrypted Email?

44:11 How can we avoid wire fraud

49:33 More Complex scams

54:45 Remote closings

57:22 Navigating difficult closings

01:01:01 Close in the same room?

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You never get a second chance to make a first impression, right? We all know by now that buyers’ first impressions of your listing happen online, so your listing photos are THE most important marketing you will do! In this episode we talk about how sellers should prep for photos and what exactly happens on photo day. How many photos are enough? Do you need drone photos? Where do sellers and agents go wrong in their photos? We will answer all of these questions and more and tell a few funny photo storiews. If you haven’t seen the many websites and articles about MLS photos gone wrong, warm up your google machine and get ready for some solid laughs. It’s time for a chat full of actionable advice and a full list of listing photo do’s and don’ts!

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00:00 Intro

00:55 Start

01:40 Why do you need professional photos?

03:50 How to find a photographer?

06:00 Don’t over edit.

11:14 What happens when the photographer is there?

16:12 Before they leave the house checklist

31:11 How many photos?

33:30 Drone photos

34:10 Do you use video?

35:39 What order?

37:02 Do you label them?

39:44 Don’ts

44:45 !!REALLY GOOD STORY HERE!!

51:56 Toast

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Realtors NEVER run out of things to do. There are tasks and tasks for days! We spend a lot of time trying to come up with ideal days, task batches, planners, auto-schedulers, outsourcing and countless other strategies to make our work manageable. BUT, when’s the last time you stopped and thought about how often you should be doing each of the tasks in your business. Could it be we are overwhelmed with trying to keep up because we are quite literally doing some things too much? What about those tasks you avoid like the plague? You may be encouraged to hear you don’t need to do them as often as you thought. Join us this week as we get into the exact timing of how often you should be doing the different tasks in your business. 

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Time to tackle more of your questions! In this episode we cover boundaries, networking, finding your accountability person, margarita machines and more. What should you do if you are in a rut? How do you mom full time and sell real estate? What are some of our life strategies for efficiency? How do you foster community if you are starting a new brokerage? What would we do differently if we had to start our career all over again today? We hit all of these topics and some of the answers might surprise you. These chats are always fun as we jump around and get into a lot of different topics. We love answering your questions, so keep them coming! Just email us at hello@hustlehumblypodcast.com.

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Episodes mentioned: Ep. 20 - Embracing Your Season of Life and Business Ep. 8 - Technology Tools for Realtors and Entrepreneurs Ep. 182 - Is It Time to Hire a Coach? Ep. 57 - Take a Day Off! Ep. 102 - Vacations: A How To Guide

Other Mentions: Rosie Revere book - https://www.amazon.com/Rosie-Revere-Engineer-Andrea-Beaty/dp/1419708457

00:00 Intro 04:25 What daily tasks impact your business? 05:29 How can I work without child care? 08:36 Any tips on being a more efficient parent? 12:42 Tool or app must haves. 14:31 Struggling with inconsistent income. 21:35 How can I create a sense of community within my brokerage? 31:26 How can I find a great accountability partner? 35:13 How do I get motivated when I’m in a rut? 40:08 Tips on prospecting postcards. 44:24 Thoughts on working outside your MLS. 48:02 How to let soft leads know how great I am? 52:02 What would you do first if you had to start over right now? 54:09 What is the most overrated tool? 57:00 Building and Scaling.

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When one of your business heroes reaches out to come on your podcast, you pick yourself up off the floor, stop hyperventilating and get that ish scheduled STAT! On this episode we welcome the one, the only, the marketing queen, herself, AMY freaking PORTERFIELD! And if you aren’t a listener of her #3 ranked marketing podcast, “Online Marketing Made Easy”, then you are in for a real treat! Amy just released her first book called “Two Weeks Notice” all about finding the courage to make big changes in your life and turn that side hustle into your full time gig. Amy gives us actionable tips and advice for first time entrepreneurs. We loved hearing her thoughts on boundaries, taking action, and why courage is the key to finally jumping all in on your new career. She even teaches us how to discover our personal key to success. For those veteran agents that are already “all in” on real estate, Amy will share her sage wisdom on email lists for your business. You don’t want to miss this conversation with ex-corporate girl turned multiple 7 figure CEO, Amy Porterfield!

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Real estate websites can suck up a ton of your time and money while being a source of stress and overwhelm in your business. Technology is constantly changing and it’s hard to know what you need and what you don’t. Do you even NEED a website? Can you just ignore this part of your business? Broker site vs. DIY vs. pay someone to create? Where do you get a website? We are going to tackle these questions along with so many more sent in from our listeners. IDX, SEO, URL, landing pages. It’s enough to make your head explode or to get Alissa to write an impromptu rap song. If you want some guidance in the pursuit of a great real estate website, then this episode is for you. We are sharing the do’s and don’ts including the top 6 things your website needs. We also tell you a little secret about how to collect email addresses from new leads if you don’t have a website. Tune in and let’s turn those website induced frowns upside down.

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What’s the first thing you do when you go to make a big purchase, hire a service provider, or even eat at a new restaurant? Read the reviews! Your soon to be clients are doing the exact same thing and in this episode we get into all the ins and outs of your reviews. Where do you post them? How do you get them? Why do you need them? We are answering all of your questions about reviews including the mindset blocks that are keeping you from asking for reviews from your past clients. Don’t have any past clients? We even have tips for you to get reviews while you wait for that first transaction! In a sea of agents a robust list of reviews will set you apart.  It’s time to focus on validating your business and making your future clients comfortable with hiring YOU!

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Alright, sellers! It’s your turn! Think you know what it’s like to sell a house? You bought one before, how different could it be? Well, in this episode we tackle the process of selling your home whether it’s your first time or not. And even if you are an old pro at buying and selling real estate, this isn’t just basic boring process advice. We tackle online home values, what happens if you over-price your home, important tips for multiple offers, listing photography and so much more. We are going to tell you how to find and vet your agent, how to prepare for showings and what you need to do to stay safe during your home sale process! And to our normal audience of Realtor friends, we recorded this episode to be sharable with your sellers. Having everyone on the same page of how the process works will remove so much stress and confusion. Happy house selling to all!

SELLERS! Get your agent interview questions and how to prepare for showings here.

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A career in real estate is most closely mirrored by a roller coaster ride. There are super high highs and really low lows. In the valleys of your business you will feel compelled to try and kick start the momentum any way you can. Lots of agents end up choosing to hire a coach. We have received many messages asking us how do you know if the time is right to hire a coach? In this episode we help you decide if a coach is what you need and if the timing is right. We will give you the list of questions to ask yourself before you commit to coaching as well as the list of questions to use when you interview to find the right coach. Coaching like so many other parts of the real estate industry can feel like a good choice and an easy way out of a tough market, but is that truly the case? Let’s talk about all things coaching!

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Buying a home will likely be the largest purchase you make in your life and the process can be overwhelming. In this week’s episode we are talking to you, homebuyers, and we are ready to hold your hand through the full home buying process. You’ve got questions and, believe us, we have the answers. And this isn’t just basic boring process advice. We are going to tell you the rules of buying and why they matter to YOU! You will learn the order of events in purchasing a home and why the order is so crucial. After listening you will feel empowered to move forward on your home buying journey with excitement, not overwhelm! And to our normal audience of Realtor friends, we recorded this episode to be sharable with your buyers. Having everyone on the same page of how the process works will remove so much stress and confusion. Happy house hunting to all!

Doors to the Hustle Humbly Community are OPEN NOW!! Jump in before January 24, 2022!

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Last year one of our most highly downloaded episodes was The Profile of Home Buyers and Sellers, so we are here again with this year’s data! And, yes, there is A LOT of data! Being familiar with these numbers is integral in growing a successful business and knowing where to invest your time and energy. We even share with you lead generation ideas based on NAR’s findings. We cover the characteristics of home buyers and sellers in 2022 as well as how they utilize and feel about their Realtors. What percentage of consumers use the first agent they talk to? How long are people staying in their homes? Where do buyers find their homes? How many weeks will they search and how many homes do they see? We are going to tell you all of that and more! Find the full summary here, https://cdn.nar.realtor/sites/default/files/documents/2022-highlights-from-the-profile-of-home-buyers-and-sellers-report-11-03-2022_0.pdf It isn’t just Realtors who are studying this report. It is utilized by market analysts and policy makers too. Don’t miss out on this important information!

Doors to the Hustle Humbly Community are OPEN NOW!! Jump in before January 24, 2022!

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The real estate industry seems to change at lightning speed. We are constantly being bombarded with new technology and ideas to advance our business. Sometimes the overwhelm of keeping up is enough to just throw up your hands. In this week’s episode we interview national speaker and best-selling author, Marki Lemons! Marki tells it to you straight on why she became a tech expert and how she managed that even though she wasn’t a tech “natural”. Marki shares some of her favorite tools and tips for social media and a thriving online presence. We get into her niche, farming, social philosophy and find out what social media apps she quit this year. We hit so many topics in this fun chat with Marki! You can find Marki at www.markilemons.com and @markilemons on social! 

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We don’t simply help people buy and sell houses. We run a business! And whether we are doing it well or not depends on how we are keeping up with all of the moving parts. In this episode we talk through some of the facets of your business that may need sprucing up for the new year! The first quarter tends to be a bit slower and with market transitions, now is the best time to work on your business assets, tracking and the intangible pieces of your biz. From thank you cards to marketing plans and so much more. Want to know what we think you could be sprucing up? Tune in to find out! And just in time to walk you through sprucing up your buyer/seller and business processes, the doors to Agent Systems 101 are open until January 5th!

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It’s time to get ready for a new year! This week we revisit some of our favorite things to do to get our mind and our business right. We are going to set goals, create plans and pick a word to help guide us through the year. We dig into the reason we have each chosen this year’s word and share what some of our previous words were. This episode will leave you excited for what’s to come and ready to make a plan for an amazing year!

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Are you a fan of introspection like we are? In this episode we talk about one of our favorite tools to decipher who you are and why you do the things you do, the Enneagram. If you haven’t taken an Enneagram personality test, hop over to one of the free ones online. We’ve used this one with success. Now that you know “your number” let’s dive into all the Enneagram fun including Alissa’s favorite list ever, the Enneagram of Disney characters. Can you guess which of us is “the host” and who’s “the charmer”? It’s time to find out!

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Do do do do da beep… goodbye? It’s time to hear how Alissa’s most recent flip project turned out. What had her stressed? Why didn’t her buyer buy the house and who actually did? Where did she find the property and how much did it cost to acquire it? We get into ALL the nitty gritty numbers of this house and even compare it with the last. We learn some valuable lessons about market shifts and pricing as well as Alissa’s final takeaways. Will there be another flip in the future? You’ll have to tune in to find out. Do do do do do do do do…

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Take a look around you. Are you in your car? Chances are as a Realtor either the answer is yes or about to be yes. Lol! Jokes and memes about what Realtors’ cars look like abound. Can you say mls sheets, sign riders and water bottles for days? We all know being able to work on the go is a trick of the trade. In this episode we discuss some of our favorite mobile office tips and best practices for getting it done while you are on the go. You can even head to hustlehumblypodcast.com to download our full car kit ebook for free! And while you are running from here to there don’t forget to pull over and request the FREE first module of The Database Course!

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We nearly shook our heads right off agreeing with so much of what this guest said. In today’s episode we welcome James Harris of Million Dollar Listing LA fame to the show. James’ infectious energy, propensity for hard work, and desire to give back to agents is apparent in our chat. After moving from England to California, James dove into real estate where he was truly starting from scratch. He shares with us his path to success and how he ended up on real estate reality TV for over 7 years. James and his business partner, David Parnes, have sold over 3 billion dollars in luxury real estate since 2017. Hearing his stories was truly fascinating and we loved finding out what he is doing now and where he thinks the industry is going. Don’t miss this inspiring must hear conversation with James! You can find James Harris on social media @jamesbondst or sharing his free real estate newsletter, The Blueprint(sign up here, https://www.readtheblueprint.com/subscribe?ref=TCnni7aoJI) @readtheblueprint

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As we enter the heavy holiday travel season it felt only right to tell you the story of a very long drive and some of our best tips for taking a day off. We hope you find yourself surrounded by friends and family this season and we give you a few tips on how to prepare for that with your Realtor hat on. The truth is even when you go on vacation or take a much needed day off you are still a Realtor and there really isn’t anything wrong with that. Let’s talk about how to successfully take time away from work without feeling worry and stress while you are gone. And don’t forget you need to grab the first module of The Database Course for FREE! Now is the time you want to be reaching out to your people and getting all of their contact info updated. Happy Thanksgiving to all of you!

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There’s only one type of client that will sustain a happy, fun, and safe business long term: repeats and referrals! And there’s one system in particular that is going to organize and grow that business: your DATABASE! Yep, it’s time to revisit the foundational piece of a successful real estate business. We are going to share how to start, grow, clean out and "touch" your database! We dive deep into the systems that we failed with and what is working for us now. Sometimes the simplest solutions are the easiest and we give you the down low on why we both ended up using a simple excel spreadsheet. Get that very spreadsheet along with all of the details on how to set-up and organize your database for FREE in module 1 of The Database Course, www.thedatabasecourse.com.

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There’s only one type of client that will sustain a happy, fun, and safe business long term: repeats and referrals! And there’s one system in particular that is going to organize and grow that business: your DATABASE! Yep, it’s time to revisit the foundational piece of a successful real estate business. We are going to share how to start, grow, clean out and "touch" your database! We dive deep into the systems that we failed with and what is working for us now. Sometimes the simplest solutions are the easiest and we give you the down low on why we both ended up using a simple excel spreadsheet. Get that very spreadsheet along with all of the details on how to set-up and organize your database for FREE in module 1 of The Database Course, www.thedatabasecourse.com.

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It’s hard to think of anyone better to work with than yourself. 🤣 Dual agency, as it is called in many states, occurs when the same agent represents a buyer and a seller. BUT, did you know there are 8 states where that is illegal?! (Tune in to hear which ones.) Yes, representing both parties comes with a series of challenges. Good communication and a high level of ethics are required. In this episode we share our personal philosophies on dual agency as well as some of our listeners' feelings(these will have you cracking up!). Come hear our personal experiences with this type of agency representation and find out if we would do it again.

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It’s hard to think of anyone better to work with than yourself. 🤣 Dual agency, as it is called in many states, occurs when the same agent represents a buyer and a seller. BUT, did you know there are 8 states where that is illegal?! (Tune in to hear which ones.) Yes, representing both parties comes with a series of challenges. Good communication and a high level of ethics are required. In this episode we share our personal philosophies on dual agency as well as some of our listeners' feelings(these will have you cracking up!). Come hear our personal experiences with this type of agency representation and find out if we would do it again.

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It’s the perfect time of year for some seriously scary stories! Mean sellers, overpriced listings, and hundreds of days on the market: OH MY! We’ve worked for hours on end and spent hundreds of dollars on marketing only to get paid nothing when a listing didn’t sell. How many times have we “failed” in our real estate careers spanning 11 and 17 years? Umm, A LOT! What’s the difference between a withdrawn and expired listing? Should you withdraw a listing before it expires? What is the most predatory and harassing behavior that occurs in our industry? Come find out all of that plus how we have dealt with unrealistic and not so nice sellers. It’s time to hear some of our scariest stories and maybe a few successes thrown in for good measure!

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If you choose any personal development book to read, you should start with James Clear’s Atomic Habits! We had the pleasure of reading this book with the Hustle Humbly Community book club recently and we loved it so much we wanted to share it with you! James is a man of our own hearts as he focuses on systems before everything else. In this book about building good habits and removing bad ones you will feel inspired and encouraged by the power of making small changes. In our chat about the book we start off with what is wrong with most business and self help books and how we liked reading this book for book club. This book is jam packed with great takeaways and AH-HA quotes! We will share with you some of our favorites even though it was hard to whittle the list down.

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If you choose any personal development book to read, you should start with James Clear’s Atomic Habits! We had the pleasure of reading this book with the Hustle Humbly Community book club recently and we loved it so much we wanted to share it with you! James is a man of our own hearts as he focuses on systems before everything else. In this book about building good habits and removing bad ones you will feel inspired and encouraged by the power of making small changes. In our chat about the book we start off with what is wrong with most business and self help books and how we liked reading this book for book club. This book is jam packed with great takeaways and AH-HA quotes! We will share with you some of our favorites even though it was hard to whittle the list down.

Doors for the Hustle Humbly Community are open now for a limited time! Find out more at hustlehumblypodcast.com/membership.

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Breathe in, breathe out. Ommmmmm. Close your eyes, picture yourself walking out of a closing, commission check in hand. Your client just praised what a wonderful agent you are and said they can’t wait to refer you. You turn back and give them one last hug and say you will miss them. And you actually mean it. You feel happy, fulfilled and appreciated. Now open your eyes. Did that sound like a crazy real estate fairy tale? LOL! Well, it doesn’t have to be. In today’s chat we go on a journey to find calm in our businesses, and in our lives. Welcome to the latest edition of real estate podcast therapy where we figure out how to overcome the stress that has a way of creeping into our business more than we would like.

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Breathe in, breathe out. Ommmmmm. Close your eyes, picture yourself walking out of a closing, commission check in hand. Your client just praised what a wonderful agent you are and said they can’t wait to refer you. You turn back and give them one last hug and say you will miss them. And you actually mean it. You feel happy, fulfilled and appreciated. Now open your eyes. Did that sound like a crazy real estate fairy tale? LOL! Well, it doesn’t have to be. In today’s chat we go on a journey to find calm in our businesses, and in our lives. Welcome to the latest edition of real estate podcast therapy where we figure out how to overcome the stress that has a way of creeping into our business more than we would like.

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There is truly nothing more annoying than spam. So much so that there is federal law prohibiting it. Why on Earth would anyone want to use email as a means to market their business? What a waste of time! Umm, hardly! Over 80% of marketers use email to reach their customers and you want to know why? Because, it works! Now, we’ve seen 100’s of real estate email newsletters and let’s just say the unsubscribe button was calling our names. That’s why we are here: to make sure your people actually read and enjoy your emails and don’t send you on a one way trip to the trash bin. And, maybe, juuuuuust maybe, they will hit that reply button and start a real conversation with you.

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There is truly nothing more annoying than spam. So much so that there is federal law prohibiting it. Why on Earth would anyone want to use email as a means to market their business? What a waste of time! Umm, hardly! Over 80% of marketers use email to reach their customers and you want to know why? Because, it works! Now, we’ve seen 100’s of real estate email newsletters and let’s just say the unsubscribe button was calling our names. That’s why we are here: to make sure your people actually read and enjoy your emails and don’t send you on a one way trip to the trash bin. And, maybe, juuuuuust maybe, they will hit that reply button and start a real conversation with you.

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“Never mix business with pleasure.” Isn’t that how the saying goes? BUT you’ve listened to the show before and you know we work our database/sphere as our primary source of business. So, do you have to kick Aunt Karen off the list and give up on any hope of working with your friends and family? Absolutely not! Unless Aunt Karen is not very nice, in which case, peace out Karen you aren’t wanted here. In this episode we discuss the importance of how you approach getting business from your friends and family and how to get through a transaction successfully while preserving your personal relationship. We also talk about real life examples of how to stay professional and why it is so important. Want the people closest to you to be your biggest business cheerleaders? We are going to tell you how!

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“Never mix business with pleasure.” Isn’t that how the saying goes? BUT you’ve listened to the show before and you know we work our database/sphere as our primary source of business. So, do you have to kick Aunt Karen off the list and give up on any hope of working with your friends and family? Absolutely not! Unless Aunt Karen is not very nice, in which case, peace out Karen you aren’t wanted here. In this episode we discuss the importance of how you approach getting business from your friends and family and how to get through a transaction successfully while preserving your personal relationship. We also talk about real life examples of how to stay professional and why it is so important. Want the people closest to you to be your biggest business cheerleaders? We are going to tell you how!

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Soooo, everyone you know knows 5 agents. How in the world will you ever get your business off the ground? It’s time to talk about exactly how you can sell yourself as a new agent. What are the activities and mindset shifts you need to grow your new business? What are the things veteran agents aren’t doing that you should do to stand out? Let’s talk about why trying to learn everything all at once isn’t practical or productive. In this chat we take you through some resume writing tips and talk about why having a niche early on might not be such a bad idea. Only about 15% of new agents make it to year 3 and we are here to make sure YOU are in that number!

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Soooo, everyone you know knows 5 agents. How in the world will you ever get your business off the ground? It’s time to talk about exactly how you can sell yourself as a new agent. What are the activities and mindset shifts you need to grow your new business? What are the things veteran agents aren’t doing that you should do to stand out? Let’s talk about why trying to learn everything all at once isn’t practical or productive. In this chat we take you through some resume writing tips and talk about why having a niche early on might not be such a bad idea. Only about 15% of new agents make it to year 3 and we are here to make sure YOU are in that number!

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It’s right there in the intro, “stop comparing yourself and start embracing YOUR strengths”. You have likely heard us say this over and over again, but what are your strengths? And how do they apply to your real estate career? In this episode we chat about some of our own strengths and how they translate into our business. We also deep dive on some of the potential ways you can use your passions and hobbies as a determination for your specialties and niche. Are you a mom with no time for hobbies? Well, being a mom IS your strength! We talk about how to leverage it. Are you brand new and worried no one will work with you? Well, guess what?! Being new is also a strength and we will tell you why. Come enjoy this topic that just might help you stop focusing on others and really celebrate who YOU are!

Doors are open now for Sarah Becker’s Master Your Money course! Friends of the podcast get $50 off with the code HH50!! Find out more here!

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It’s right there in the intro, “stop comparing yourself and start embracing YOUR strengths”. You have likely heard us say this over and over again, but what are your strengths? And how do they apply to your real estate career? In this episode we chat about some of our own strengths and how they translate into our business. We also deep dive on some of the potential ways you can use your passions and hobbies as a determination for your specialties and niche. Are you a mom with no time for hobbies? Well, being a mom IS your strength! We talk about how to leverage it. Are you brand new and worried no one will work with you? Well, guess what?! Being new is also a strength and we will tell you why. Come enjoy this topic that just might help you stop focusing on others and really celebrate who YOU are!

Doors are open now for Sarah Becker’s Master Your Money course! Friends of the podcast get $50 off with the code HH50!! Find out more here!

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It’s time to get back to the basics of HOW you get a listing sold! In this chat we cover what you as an agent need to do to market a home. Do you need a sky writer and a billboard or a three ring circus open house? Probably not. BUT you do need to have a plan and some solid marketing strategies in your repertoire. We discuss the importance of communication and honesty and tackle the importance of the seller being a part of your team. We also give some specific ideas for how to market using social media, video, print advertising and beyond.

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It’s time to get back to the basics of HOW you get a listing sold! In this chat we cover what you as an agent need to do to market a home. Do you need a sky writer and a billboard or a three ring circus open house? Probably not. BUT you do need to have a plan and some solid marketing strategies in your repertoire. We discuss the importance of communication and honesty and tackle the importance of the seller being a part of your team. We also give some specific ideas for how to market using social media, video, print advertising and beyond.

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September is Realtor safety month!! It doesn’t matter if you are brand new or a seasoned vet; Realtor safety is something you should take very seriously and is something we can always do better. Reaching your goals and selling all the houses won’t make a difference if you don’t make it safely home from work each day. In this episode Alissa’s husband, Tanner, graciously joins us and gives all the tips, tricks and hard truths from the perspective of a law enforcement officer. We cover the best ways to prepare, best tools to use, where we go wrong as agents and how to handle open houses. This is an episode you really can’t afford to miss.

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September is Realtor safety month!! It doesn’t matter if you are brand new or a seasoned vet; Realtor safety is something you should take very seriously and is something we can always do better. Reaching your goals and selling all the houses won’t make a difference if you don’t make it safely home from work each day. In this episode Alissa’s husband, Tanner, graciously joins us and gives all the tips, tricks and hard truths from the perspective of a law enforcement officer. We cover the best ways to prepare, best tools to use, where we go wrong as agents and how to handle open houses. This is an episode you really can’t afford to miss.

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Does it feel like the ground below you is slipping away? Just when we got used to the challenging sellers’ market, the interest rate jumps and we find ourselves squarely in a shift. Hang on to your hats, friends, as we talk about exactly what changes when you are working in a transitional market. You might be surprised to learn why we are both feeling like this market shift is coming back to our cozy home. What should buyers expect? What should sellers expect? What about the newbie agents that have only known the Wild West market of the last 2 years? There is definitely a change in your approach to the way you work with buyers and sellers that comes with a market in transition and we are going to break that down for you. 

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Happy 3rd Birthday, Hustle Humbly! It’s been 3 years and somehow we have never missed a Monday! In this episode we give a bit of podcasting behind the scenes. What is it like to podcast? How much time do we devote to the show? What did we need to learn in the beginning? What tools do you need to get started? We are ready to answer all the podcasting questions and even welcome a surprise guest to the studio. We hope this episode demystifies how a podcast comes to life and encourages anyone who’s ever thought about starting one to go ahead and do it! 

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Your gut, a hunch, instinct, intuition, your inner voice: no matter what you call it there is a powerful 6th sense that we need to call on when it is time to make decisions. In this discussion we learn about the difference between fear and intuition and what we can do to better listen to our inner voice. What should you take into account when making a decision? How exactly can you “try out” a decision before you make it? What does it mean to see how something “feels”? These concepts may seem abstract, but we do our best to bring some real action steps to your next big decision. 

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Goals are an important part of life and business, but how do you set the right goals for YOU? In this episode we take a closer look at goal setting within the context of your personal season and situation. How do you even set real estate goals when you are brand new to the business? What are some of the things impacting how you set your goals and should you make adjustments? We talk about the importance of revisiting your goals throughout the year and making changes if needed. This was our first ever live recorded podcast in the Hustle Humbly Community group! If you’d like to see the Q&A that followed, check it out at https://youtu.be/bO61vknqYMg.

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You asked and it was time for us to answer! This episode hits a variety of topics recently requested by our listeners including managing Realtor expectations, how to create a vendor list, what new agents need to know about the changing market, and more. We share lots of reminders of where to find deeper dives on topics like buyers from beginning to end and motivation. We even help you decide if it is time to hire a coach and how to get more organized in your business. We love when you ask us questions or give topic ideas, so keep them coming and we will keep answering! 

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Let’s talk about first impressions: your clients have one of you, you have one of them, you both have one of the houses you are viewing. How do we temper down our personal opinions to benefit our clients? How do we create a great first impression that builds trust? What are some of the things we need to keep in mind while communicating with our clients and co-oping agents? How do we win at the complex game of poker that a real estate transaction can be? We answer all of these questions in this episode plus a few funny stories as reminders that you never know who is listening and watching. This chat is a great refresher for professionalism and how crucial it is.

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We reluctantly recorded this much requested episode but ended up LOVING the conversation! You know how it feels when your potential seller or a FSBO says to you, “Why should I pay YOU? Anyone can do this.” Cue that sheepish voice in your head that says, “You’re right. Anyone can get a real estate license. I have no idea what I am doing and I don’t know why you would pay ME.” Just because anyone can sell their home or get a real estate license it doesn’t mean everyone knows how to successfully get through a real estate transaction. In this episode we give you all the talking points to speak confidently to your value as an agent. We perform a very important job and doing it well means saving your buyers and sellers time, money and lots of potential headaches. Being able to defend your value isn’t just something you need to do to preserve your business, it is also something you should want to do with pride and we are ready to help you with it! Doors for the Hustle Humbly Community are closing this week! Find out more at hustlehumblypodcast.com/membership and come get your hands on our “speak to your value” templates!

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You want to sell ALL. THE. HOUSES? Right? Or maybe you are ready to embrace the fact that you can’t and don’t want to sell every house. In this chat we talk all about the mindset pitfalls that come when your goal is to take any and all business. Let’s take a closer look at why we feel like we can’t turn clients away and why that may be hurting our business. What is an ideal client? What are the personality traits of those clients that are right for you? What is your favorite business and how do you get more of that?  What does it mean to work in a niche and how often should your niche change? What messages are you putting out there and what is that going to bring back to you?  It’s time to think about what you want and start attracting exactly that into your business and your life. Doors for the Hustle Humbly Community are open now for a limited time! Find out more at hustlehumblypodcast.com/membership.

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Every great agent knows that the service providers they refer to their clients are hugely important to a successful real estate transaction. In this episode we interview one of our favorite local inspectors, Whit Green. Whit has been in the business over 4 years and really embraces technology and updating the inspection process. He shares with us some of his favorite gadgets, software and how he uses social media in his business. He helps us learn how to find a great home inspector and talks to us about the importance of home knowledge but also soft skills like communication and emotional intelligence. We learn about Whit’s background and why he got into home inspecting and what his business looks like today. Don’t miss this great conversation from an inspector’s perspective. Find Whit on Facebook, Instagram and Tiktok @WhitGreenHomeInspections.

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Let’s take a trip down memory lane… back to a time when people picked up the phone and called other people for information. Oh, those were the days! But, wait! Those days aren’t long gone. They are still here! And in this episode we talk you through our best practices for converting a cold lead or sign call. What are the key questions you should ask? How do you get them to stay on the phone with you and start building your new relationship? What action step are you trying to get them to take at the end of the call? How do you follow up after you hang up? We cover all of this and more. If you plan to succeed in this career you’ll need to be able to carry on a conversation and we are giving you all the tips to help you get there!

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This topic can be a bit overwhelming, but it doesn’t have to be. In 1968 the Fair Housing Act, also called Title VIII of the Civil Rights Act of 1968 was signed into federal law. As a Realtor it is our duty to protect homeownership for anyone that wants to achieve it. In this episode we share exactly who is protected by the Fair Housing Act. We discuss best practices and systems to make sure you are working within the law. We also get specific on how to handle things like buyer love letters, buyer requests for safety or school information, and how to keep your marketing legal. This topic is as important today as it was when the law first passed and one you can’t afford to ignore.

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Picture it: you have your first consultation call or appointment with a new buyer and they adamantly state they are buying their FOREVER HOME. Oh good. No pressure. Even worse is the pressure clients put on themselves to find the perfect home when they think it is their forever home. It can honestly be paralyzing. In this episode we uncover all the reasons that a “forever home” might not be yours, well, forever. We address the importance of thinking about the future use of your home when you are trying to stay there long term. We also share how you need to approach this type of buyer and how you can serve them best. We uncover the nuances of home tenure and learn that the stat itself isn’t very easy to find. Settle in, we need to talk… about forever. Disclaimer: it may take a slightly morbid turn.

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It’s time to tackle the second part of the listing process, from listing to closing! Back in episode 143 we took you through the pre-listing prep and process and now that you’ve landed that listing it is time to get it SOLD! This is the part of the process that will show your seller how valuable you are and as a result lead to future business and referrals. We share with you what you need on your listing checklist and what types of tasks are vital during the listing. We also share the most important emails you need to send to the seller and how they will keep the transaction moving smoothly. We even cover what each of us does post-closing. Having a plan in place will help you to feel prepared and ready to jump into the wonderful world of real estate listings!

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Today we welcome an esteemed member of the commercial real estate community, Karl Landreneau. Karl is a CCIM and SIOR designee and has held a multitude of leadership positions in the commercial field. We jump into a lively conversation about the differences between commercial and residential agents. We learn how many agents get started in commercial real estate. Karl also walks us through the logistical differences in the contracts and closing time frames for commercial vs. residential. Karl shares the two keys to success as a commercial agent and we are a little surprised to learn they are exactly the same for a career in residential real estate. If you’ve ever wondered about commercial real estate or toyed with the idea of dabbling in a commercial deal or two, this is the episode for you!

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We’ve all been there: feeling like an imposter, not sure if your business will survive or if your clients will think you know what you are doing. In this chat we uncover some of the things that lead to self-doubt in your real estate business and then we tackle ways to build your confidence. We cover a great list of ways to “trick” yourself into having more confidence right away while you are doing those things that will build your confidence over the long haul. It’s time to talk about how mental clutter and overwhelm derail your path to clarity and confidence and we are here to hold your hand, give you a little pep talk and maybe some much needed podcast therapy. So sit up straight, make yourself big and get ready to get a confidence boost!

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We’ve all been there: you show up to closing and meet the co-op agent only to be faced with someone you don’t recognize who is nearly 30 years older than their “current” real estate photo. This has been a running joke in the industry for years, and it’s funny because it’s true. In today’s conversation we call in our favorite brand photographer(and money guru), Sarah Becker, to help us take our business photography to another level. Agents are their brand and need to have images for business cards, websites, email signatures, signs and most importantly, social media. Listen in for the big “no-no’s” when it comes to headshots and get some better alternatives as far as posing goes. Sarah gives us great tips on choosing a photographer, location, outfits and even props for a photoshoot. She also gives some great tips if you don’t have the budget for a photographer yet and want to take killer photos yourself. So much practical advice in one episode! Sarah Becker is a photographer in the New Orleans area and you can find her on social media, @SarahBeckerphoto.

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Ah, real estate math, no one told you this career was going to be more math than pretty houses. LOL! In this episode we try to demystify real estate terms and the formulas to figure out all the numbers. From how you get paid, to how your clients finance their home, you can’t escape the needed numbers. In this episode we cover simple concepts like downpayment all the way to the more tricky formulas like cap rate. Knowing your numbers and your clients’ numbers is hugely important in order to reach both of your goals. Math doesn’t have to be scary, and we are here to help!

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Working with sellers is the secret sauce to long term success in real estate, so let’s dive in on how exactly to work with them! In this episode we cover from the initial call/message, through the preparation and to the listing appointment. What should you ask a new seller lead? What are some important things you may not have considered that are crucial pieces of information? Armed with the information from that first call, what do you do next? How long should it take you to prepare for a listing appointment? What will you bring with you? What do you change in your prep if the seller is interviewing multiple agents? You’ve got questions and we are tackling all of the answers.

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Grab your pitchfork and shovel! It’s time for some real estate farming. Real estate geo farming is one of the tried and true marketing plans that so many agents overlook in their business, but it still holds up in the modern real estate landscape. Unlike cold calling and door knocking, geo farming can be done strategically and successfully without making you feel like a sleazy salesman. In this crazy time of low inventory, geo farming is a great strategy to implement in your business. In this episode we give you concrete parameters of what area to pick and then give you practical advice on how to market to that area. If you are willing to give this some time and stay consistent, this business practice can bring you joy and increased business. Who wouldn’t want to grow their business simply by loving where they live and sharing that with their community?

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What better topic for tax day than digging in and talking about money?! Sarah Becker from the “Becker Talks Money” podcast joins us to help remove the stigma and confusion around talking about money. As entrepreneurs in a career with so much uncertainty, financial planning can be very scary. We tackle entry level retirement investing and talk about what it really means to diversify. Sarah shares with us keys to budget planning when you aren’t quite sure when your next paycheck will show up. Historically women have shied away from talking about and taking control of their financial life and Sarah is breaking down those walls for us. As with so many of our topics the underlying problem when it comes to finances is usually mindset and education. Come listen in on a great conversation about taking charge of your finances and your life. Find Sarah Becker on social media @beckertalksmoney and @sarahbeckerphoto.

About Sarah: After 10 years as a wedding photographer, real estate investor and small business owner, Sarah Becker kept hearing the same story from her friends over and over again. While outwardly successful in their businesses, they were utterly failing in their financial goals - if they even had financial goals. So, she started asking every business woman she knew about their money. Along the way, she learned that only 2% of the female entrepreneurs in her network were happy with the state of their finances. Sarah believes that money doesn’t have to be scary, that curiosity is more important than correctness and that everyone can become an expert of their own money with a little help. When she’s not crunching numbers, you can find her renovating a river cabin with her partner Barry, taking her dachshund Gus for a long morning walk, and planning to have Asian food for dinner (again).

Contact Info/Course Links:

hello@beckertalksmoney.com

website: https://beckertalksmoney.com/

course: https://beckertalksmoney.com/master-your-money

IG: https://www.instagram.com/beckertalksmoney/

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Where is the market going and how can we make sure our business survives?  In this episode Alissa interviews her Broker, Connie Kyle, who has decades of experience in real estate from being an agent to a broker to an office manager. Connie has worked through several recessions and many peaks and valleys and gives us the much needed wisdom and insight into handling those fluctuations. By taking a look at history, we can better prepare for the future. Is it better to be over prepared and conservative when the future is uncertain? Are we headed for a recession after the last 2 years of a housing boom? This time in history is unlike any other and we’ve never wished for a crystal ball more than now. The good news is Connie reminds us that real estate is a sustainable business and even with the rise and falls; it always comes back. People need shelter and they will find a way to make it happen even when the interest rates rise. During tough market conditions, Connie says the strong agents get stronger! So tune into this episode to get an overview of the historic trends in the real estate market & how to set yourself up for success.

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Never heard of a real estate pop-tart? Then this episode is one you can’t miss! What exactly is a real estate pop-tart? Why shouldn’t you be one? What early habits lead to adapting the pop-tart mindset? In this show we discuss the importance of vetting your clients and how you can navigate an extreme low inventory market where it feels like every showing is super urgent. We talk through ways to communicate your boundaries to clients and how finding a real estate buddy can allow you to keep up your quality of life even in a tough market. Come listen and find out if you or someone you love needs a pop-tart intervention.

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In this episode we get to do a little Bachelor nation fangirling while also getting invaluable career and financial advice from the one and only, Jason Tartick! Jason is the founder of Restart, a company centered on career navigation and money management. In this episode we talk about what a career restart is and how to mindfully make changes in our career path. Jason’s advice on how to make a career transition gracefully is perfect for our new agent audience. We get Jason’s take on some of our favorite topics as well: boundaries, hustle, comparison and much more! Jason’s new book, The Restart Roadmap: Rewire and Restart Your Career, is now available for pre-order! Connect with Jason @jason_tartick on social media and check out his podcast, Trading Secrets! Jason is the host of a top charting business podcast, Trading Secrets. He is the founder of Restart, a career management and personal financial consulting company. His Restart All Access group has created international networking opportunities for those focused on career navigation and small business startups. In addition he is an investor in a financial trading app and a social media talent agency. He has utilized his professional platform to speak on a wide array of subjects at universities and corporate associations.

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We all know the three most important things about real estate: location, location, location! But let’s really talk about what it means to know and understand selling real estate in a specific, local market. In this discussion we talk about the importance of local based knowledge and how you can go about finding that needed education. A local mentor, local classes, and a local support system are key elements to your success! Understanding the nuance of your area, learning to appreciate it, and becoming an advocate for your community is a huge opportunity for your business. Showing how much you love where you live will give your clients confidence that you are the right person to guide them in buying or selling! 

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It’s time to hear Alissa’s recent flipping journey from beginning to end! We hear the story of how she acquired an off market property including the price negotiation. We learn about the ups and downs of this flip and get a little background on her previous flip projects. We also get an inside look at ALL of the numbers including what she thought it would sell for in the beginning, what she paid to renovate, what she ultimately decided to price it and exactly the terms of her sale and profit. If you are ready to hear all the details in one episode join us for the final Flip Report! Do do do do do do do do do! Don’t forget the doors to Agent Systems 101 close this week! Find more at agentsystems101.com. Hustle Humbly email templates can always be found at emailtemplates101.com.

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It’s time to revisit a list of practical suggestions for getting your business off the ground or giving it a shot in the arm when the market slows down. As agents we are thrown into the deep end and no one breaks down for you EXACTLY what you should be doing on a day to day basis. In this episode we give you a list of business building activities that will fill your time more intentionally and almost all of them are FREE. If you are feeling lost or overwhelmed then this episode was made for you! After listening if you aren’t sure how to lay the foundation of your real estate systems, then now is the time for you to jump into Agent Systems 101. Doors open March 8th and you can find all of the information at agentsystems101.com.

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It’s about time we had Anna, our time management guru, on again. Anna is a wealth of time management knowledge and we love hearing her tips and tricks to take control of our time. In this episode Anna walks us through her newest role and how she is adjusting to the continuous changes of life. We talk about how useful it can be to know your own personality when planning your time and that time management cannot be a one size fits all approach. We talk about how to build good habits and Anna even shares which time management tip is the most impactful with her coaching clients. You can find Anna on her podcast, It’s About Time, as well as on instagram @annadkornick.

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This market is challenging to say the least. We felt like it was time to revisit this sellers’ market and how we need to prepare all clients, buyers and sellers, for what they will be experiencing. Being prepared and having a plan is crucial and we cover how to do that. We also get creative thinking about HOW to get new listings, so we can be part of the inventory solution. Let’s talk about what you should be looking for on social media to find new listings and what in the world is an orphaned neighborhood. This is a timely discussion on low inventory, which by all data and reports may be a thorn in the real estate world’s side for quite a bit longer.

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It’s time to celebrate that thing that we LOVE the most in our business, referrals! Today we talk about the best way to get referrals and why we love them so much. We share stories of our favorite referrers and that sometimes referrals can come from unlikely places. What do your clients need to do if they have a referral for you? What should the letter to your database say that asks for referrals? We have you covered. We also dig in on reviews/testimonials. When is the best time to request them? Where is the best place to post them? How should you share them? Reviews and referrals are like sweet love letters to your business and we want to celebrate them!

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One of our favorite things to do is motivate our listeners and we’ve been getting requests to drop another motivation episode on you. So grab your pom poms and let’s GOOOOO! We will try to keep the “tough love” to a minimum while pumping you up for this crazy real estate career. Dealing with negative self-talk? Stuck in a funk? Want some ideas on who and what to listen to? How about 6 high performance habits as studied by Brendan Burchard? It’s time to refill your motivation cup!

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It’s Carnival season which means it is time for KING CAKES! Want to enter to win a king cake for your office? Tune in to find out the details for this fun giveaway! All entries need to be emailed to hustlehumblypodcast@gmail.com.

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Ever wonder what the public wants to know about Realtors? In this episode we take a look inside the mind of your potential clients and what they are googling about Realtors. From questions about dual agency to how agents get paid we share with you what information you should be consistently sharing with the public. The more we get this information out; the less we leave our clients reliant on google to solve the mystery of buying and selling real estate. Come take a journey with us into the mind of your client thanks to the power of the interwebs.

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Well, we could have guessed, but when we polled our listeners there was one way to be a good cooperating agent that came up time and time again. Tune in to hear what it was plus more ways to be a good co-op agent and a list of what you don’t want to do. We also go through several practical tips for being the kind of agent other agents, lenders, title offices, and inspectors want to work with again. What exactly makes an agent easy to work with? We are going to tell you!

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Numbers don’t lie. And boy do we cover A LOT of them in this episode! It’s time to break down for you the 40th anniversary of NAR’s 2021 Profile of Home Buyers and Sellers! Numbers give us power and the confidence to make informed business decisions. This report is integral in understanding consumer behavior and how it affects your success. How many people used the first agent they talked to? How many buyers were single ladies? How many sellers went FSBO? We’ve got all the answers for you!  If you’d like to read the full report you can find it here, https://www.nar.realtor/research-and-statistics/research-reports/highlights-from-the-profile-of-home-buyers-and-sellers

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Seems like everyone has dreamed of successfully investing in real estate at one time or another. You may have already realized that newby investors are going to have lots of questions for you. In this episode we dive into what it is like to work with investors whether they are fresh on the scene or old pros. Working with investors means an emotionless decision based on numbers and lots and lots of research and legwork on your part. We share our list of qualifying questions to ask your investors before the search begins. Investor business may be some of the hardest work you do, but a good investor client can mean solid repeat business for years to come.

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As we welcome in a new year, it felt like the perfect time to take a deep breath and remember you can be successful in this business while keeping it simple. Streamlining systems and processes will help you reap the rewards in your business and life year round. We talk about how to create a new habit and make it stick as well as some practical advice on how to keep things simple in your real estate life. We also have some real talk around our words of the year and why we choose what we did for 2022. Can’t wait to start this year off right with all of you! Don’t forget the doors to Agent Systems 101 are open NOW! Jump in at agentsystems101.com. Looking for Email Templates 101? They are always available at emailtemplates101.com.

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Giving our clients that little something extra is something we strive for, but how exactly can you do that? In this episode we keep it light for the holiday season and talk about some ways to go above and beyond for our clients. Good news too: lots of these ideas you can do for FREE! We start with the importance of good listening when it comes to anticipating your client’s needs and there is no shortage of practical ideas to add to your business. Whether it’s how you answer the phone or how you celebrate closing day, we got you covered! Don’t forget the doors to Agent Systems 101 are open NOW! Jump in at agentsystems101.com. Looking for Email Templates 101? They are always available at emailtemplates101.com.

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You’ve read it in the MLS one too many times, “This house is perfect for entertaining”. But WHY? Let’s take a deep dive into the features and floor plans that best lend themselves to being an “entertainers’ house”. What are some of the specific items that will truly add to that entertainers’ vibe and why we need to know them to share with our clients. What’s the benefit of a farmhouse sink? Should your island be one level or two? Do you really need a double oven? Dirty pantry? Extra fridge? Let’s talk it out while we celebrate the season of entertaining! Don’t forget the doors to Agent Systems 101 open next week! Find out more at agentsystems101.com. Looking for Email Templates 101? They are always available at emailtemplates101.com.

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Welcome back our good friend, Chelsea Petersen, the CEO of Modern Agent Social Club! In this episode Chelsea breaks down for us the latest trends and best ways to utilize social media for our real estate business. We talk about where to start if you are new and how long it will take social media to start getting results in your business. Chelsea shares what it means to be a resource instead of a salesman and how to fill your audience with people in your area that could actually work with you. Reels, stickers, add yours, tiktok, video…social media can be overwhelming but it doesn't need to be. Chelsea helps us break it down into manageable action items for 2022! Find Chelsea on insta @thechelseapetersen and @modernagentsocialclub and online at modernagentsocialclub.com.

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We asked what you wanted to hear about before the end of 2021 and the resounding answer was goal setting and planning for the new year. This is one of our favorite topics and today we jump back in with a review of the year and tips to get your goal setting done. We cover what you need to do BEFORE you start your goal setting and give you a plan for getting your goals created using data. We also share some of the business practices you may want to adopt or revamp with the coming new year. If one of your goals for the new year includes getting your business under control using systems, then make sure you are on the waitlist for Agent Systems 101, www.agentsystems101.com. The doors open Dec 28th! Looking for Email Templates 101? You can grab them anytime at www.emailtemplates101.com. You can grab my Car Kit at www.katykcaldwell.com/agentcarkit.

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So many situations when our client asks a question or makes a statement that leaves us frustrated or speechless. In this episode we give some ideas for how to deal with your client when they come to you with these tough questions or situations. Why should I reduce my price? Will you do an open house every weekend? What should I offer in this multiple offer situation? How much does that cost? And on and on. We have answered these questions hundreds of times and are breaking out all of our “secret weapon” words.

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Happy Thanksgiving week! Alissa comes equipped with a new Flip Report and we take a few minutes to talk about the season and what we are up to. We also drop an important tip that you only get one chance per year to use! Don’t miss this short and sweet episode where we give you permission to make this week about rest and family, not work.

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This week on the show we are finally digging in on the much requested topic of new construction. We were very fortunate to find a builder with 25 years of experience that was willing to get into our hot seat. Chad Broussard is a Louisiana builder who builds spec, custom, full neighborhoods and more. He generously shares his perspective on a sales transaction from the builder point of view. We learn the ways we should be representing our new construction buyers and how we can make the process better for everyone involved. 

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Let’s jump back on that introspection train with part 2 of “Obstacles and Weaknesses”. It’s time to forge ahead on some real talk surrounding where we and our businesses could use a little improvement. In this episode we tackle organization, struggles with follow-up, preparedness, consistency and more. We also talk about our personal biggest weaknesses and what we are working on in our own businesses.

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Ugh! It's time for everyone's favorite interview question… What’s your biggest weakness? Do you tell the truth? Or say something that’s not really a “weakness”. Well, this week we start with part one of a two part series on real weaknesses and obstacles in our business. From time management and urgency to figuring out how to keep your boundaries in place we cover so much ground we had to break it up into two shows. We also get an update on Alissa’s renovation progress with “The Flip Report”!

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Communication is at the heart of a successful real estate practice and a happy life. Understanding the keys to communication and how to apply good communication to your business will save you time, headaches, and likely spare you some unhappy clients. How often should you be communicating with your clients and database? When should you just listen to your clients? How should you handle agents that don’t respect your communication preferences? What about agents that won’t communicate with you AT ALL? It’s time to talk communication!

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Are closing delays becoming more common in 2021? Sure feels like it. In this episode we talk about the stats surrounding closing delays and all the ways a closing can get held up. It may feel like loan problems are one of the only ways a closing gets derailed, but we actually discovered there are 10 common ways your next closing might not happen on time. How can you avoid these delays? What can your clients do to help? We have tips and tricks to keep those closings on schedule and your clients free from last minute stresses. 

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We love nothing more than taking your questions and making them come to life on the show! Y’all came through with lots of good ones this time: Have we ever reported another agent to the state or broker? How much contact is too much when it comes to your database? How do you deal with agents who are upset and combative from the start? How would the two of you negotiate against each other? What is your post closing routine? Have you ever done a client event? We tackle all of these questions and more. Some answers may surprise you!

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What does it mean to be the boss in your real estate biz? Obviously you are your own “boss” and there are responsibilities and hats you need to wear as a business owner, but you are also the boss of your clients. YOU are the authority and YOU should be steering the ship of that transaction. We talk about the delicate balance of how you can be “client employed” while still maintaining control of the transaction. We cover what it means to be an expert and how you can’t afford to approach your client as anything else. It’s time to stop letting our clients push us around and step into that role of authority they hired us to provide.

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The real estate field is a dangerous one to work in and oftentimes our personal safety is an afterthought. We are so worried about losing the sale and keeping up with agents that will do anything to get a client that we let safety fall by the wayside. Maybe we never had a safety procedure in place to start with. In this episode we honor Realtor safety month with practical tips on staying safe as well as the stories of the most dangerous situations we have been in. This is an episode you can’t afford to miss. It just may save your life. Please visit beverlycarterfoundation.org/ if you’d like to make a donation to advance the Realtor safety work Carl Carter began after the passing of his mother, Beverly Carter.

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Unfortunately, being in a sellers’ market leads to some pretty outrageous agent behavior. It’s time to share the stories of agent antics fueled by a tough market and sheer desperation. Stealing keys, blocking showings, not so nice negotiations and more! Seems these days agents aren’t very inclined to play nicely in the sandbox. We dive into FSBO troubles and discount brokers too. We even have you covered with one simple tip that just might win your next multiple offer situation. AND don’t miss the update of Alissa’s flip in The Flip Report!

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Agents get all hot and bothered about showing feedback or the lack thereof and it’s time to dissect this phenomenon. When will agents stop complaining and fussing about feedback in the Realtor groups? Probably never. In this episode we share our personal stance on feedback as well as how you can relieve some of the feedback stress with your sellers. What is good feedback? What are some best practices for your feedback requests? What does no feedback mean? It’s time to talk effing feedback. This week we also introduce a new special segment: The Flip Report!

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After many requests we are ready to tackle the wonderful world of contracts. We have worked through hundreds of successful transactions and have learned a thing or two about what to look out for on a real estate purchase contract. We address common mistakes like forgetting to account for the buyer or sellers’ occupancy needs as well as the logistics of closing day. We share stories of items that were to remain in the home that didn’t and how that was handled. What should you check in a purchase contract as the listing agent? We talk about that too! Contracts can be scary, but they don’t have to be. We are here to help!

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Many agents spend hours chasing leads and then trying to figure out the magical unlock to actually turn those leads into clients. How can you build loyalty with a cold lead? What is the difference between a cold and hot lead? How does patience play into this process? We share stories of building rapport with cold leads and how long some prospects took to actually transact. We also dig in on first impressions and how much time you have to make an impact online, over the phone or even in person. Come learn how to you can be available and valuable while also being mindful not to waste time.

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It’s time to revisit our favorite foundation of a successful real estate business: your database. A healthy well filled database is important in any entrepreneurial endeavor, so let us help you set your database up for success. Who should you add and who should you remove? What are the key questions you should ask to qualify someone for your database? How do you know when it is time to remove someone? What is the difference between a prospect/lead and a database member? We are ready to answer all of those questions and more. Remember you can grab our database template at hustlehumblypodcast.com/database.

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Let’s celebrate back to school season with our very own trip back to real estate school! We recorded this episode in front of our very first live audience, our friends at MASC! They had all the best questions about our original experience in real estate school, what we think real estate school is missing, and what our 10 year goals are. We take a trip down memory lane to the difference between our real estate business now versus right out of school. School supplies, school books, school pics, higher education, teachers, and more: if it is about school we covered it. Grab your number 2 pencils and come with us back to school!

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We couldn’t quite decide on a topic this week, so here we are with a mid-year check-in. Hear lots of stories about what our current clients are experiencing and how they are navigating this market. We also talk about how buyers and sellers in general are behaving and where we think the market is going. Learn what has changed for us in this market and where are we struggling. Just need to feel like you aren’t alone in this season, come join us! Here are links to stabilizer and lens Alissa mentions. Doors are currently open for Agent Systems 101! Learn more at agentsystems101.com!

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What does hustling humbly mean to us? What about to you? In this episode we talk about our humble beginnings and what “hustle” looked like in the first days of our career versus now. We revisit what the word hustle has become in the entrepreneur space and read the best definition we have ever heard for hustle. Come hear how we feel about humility and where we struggle with this. Our listeners had some great definitions for “hustle humbly” and we share lots of those too! Agent Systems is back available this week. Visit agentsystems101.com to learn more!

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Y’all know we LOVE being a resource for the new agents out there and it felt like it was time to devote a whole episode to some of the “need to know” tips for newbies. How might you unintentionally mislead the public? What is the number one question to ask new leads/prospects? How should you handle real estate work if it is your side hustle? Come find out what our 11 must listen Hustle Humbly episodes are for new agents and get some insight into what veteran agents say were the worst new agent behaviors. And don’t worry vets, we have something for you too in this episode! We discuss our list of ideas for how seasoned agents can deal with working alongside new agents and make the profession better for everyone!

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Summer is in full swing and it’s time to talk vacations! How in the world do you prep for and then actually shut off your business and your brain so you can relax? This feels like an unattainable goal as a Realtor and we are here with some ideas and real life examples to help you. We receive lots of questions surrounding the logistics of taking a vacation. How should you plan? What do you tell your clients? Do you work while away? Who covers your biz while you are gone? How do you stop your brain from worrying about work? Every agent knows that as soon as they leave for vacation their biz will pick up, so let’s come up with a plan to handle that and even have time to build a sandcastle or two!

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Episode #17, What to Do When You Are New OR Slow, is one of the favorite and most downloaded episodes, but what about when you are old and busy? LOL! It’s time to talk about being “busy”, “slammed”, “in the weeds” or whatever else you want to call it. We get deep on our thoughts about what “busy” actually is and how mindset is a huge determiner of how busy you are and how you handle that season. We talk about what will ease those times of busy-ness and how important systems and processes are to keep your head above water. We also share what busy looks like for each of us and how that is becoming less and less of a feeling we have later in our careers. Whether you are busy or slow, new or a vet, come hang out and get your mind right in the discussion of being busy.

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We made it to triple digits! Come hang out and celebrate with us as we talk about our two years podcasting and nearly 5,000 minutes of talking. Take a walk down memory lane where we share our favorite episodes, what we’ve learned about podcasting, if we accomplished our mission, some fun fan sightings and even a creeper sending messages. We also share the categories we have separated the show into to make your listening experience easier and more impactful. Curious what the top ten most listened to episodes are? We share those too! Thanks for being the best listeners we could have ever hoped for! We are only successful because of each of you.

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Come join us as we put a local lender in the hot seat(in the nicest way possible!). We had quite a list of questions from our listeners as well as from ourselves and it was time to bring in an expert. From understanding the difference between a mortgage broker and a lender to what Realtors can do to make a lender’s job easier, we’ve got all the answers you need. Getting pre-approved, hard money, portfolio loans, vetting pre-approvals, selecting the right lender, winning multiple offers and on and on. There’s so much to learn when it comes to lending and Jamie Taylor, a local lender with Assurance Financial with 14 years of experience, was ready to get us up to speed! Jamie has 2 kids under the age of 5 knows what it is like to juggle work life and mom life and be successful. You can find Jamie at jtaylor@assurancemortgage.com and 225-921-4003.

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Unfortunately there is negativity in the world. And if you are a Realtor you might be bombarded with negative messages from the public, other agents and sadly even your friends and family. So how do you deal with negativity? What do you do when your sphere tells you Realtors are overpaid scumbags? What about when some random person makes a mean comment on your social post? Come listen and we will give you all the tips! We also dive into the whys behind these negative perceptions and what we can all do to combat them.

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Back again with another technical topic for agents: CMAs! In this episode Alissa and Katy each talk through how they created a CMA(comparative market analysis) for two specific(and tricky) properties. We cover what criteria we start with and give ideas for how to handle non-cookie cutter homes. How do you weight updates/finishes/pools/a fab kitchen? We answer all these questions as well as how pretty does your CMA needs to look? Regardless of the type of market you are in, being able to review data and give your buyers & sellers pricing advice is one of our most important jobs.

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So you’ve decided it’s time to become a landlord? Now what?! Are you worried/scared/overwhelmed? Then this episode is for you. In this chat we get more specific about your follow up investment questions including where to start. Come listen in for tips on saving up for the purchase, financing, how to get and vet a tenant and much more. Becoming a landlord doesn’t have to be overwhelming and we are here to get you started on the right foot. If you missed episodes 51 & 52, intro to investing, make sure you head back there and listen to those first.

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It’s time to revisit the huge advantage Realtors have when they lean into their client experience and high touch advantage. There’s no computer out there that is going to call the emotional seller the day after they accept an offer to make sure they are ok. It’s unlikely the Z-word is cranking out handwritten notes or asking the seller questions about their pets or kids. In this chat we cover a ton of ideas to create a client experience that will leave your buyers and sellers no choice but to refer you. We even give ideas that won’t cost you a penny! Come listen and find out the number one thing you need to watch out for that is hindering you from giving that high touch experience.

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Today we welcome the amazing Amy Barton Cotney to the show! If you aren’t one of Amy’s 800,000 tiktok or 60,000 instagram followers, then head over and check her out and get ready for a real treat! Amy decided to take her love of marketing and social media and boredom during quarantine and start making fun videos on tiktok and boy did it work. Amy has been dubbed the “rogue Realtor” during her 5+ years in real estate because she knows what it takes to stand out. Amy will inspire you to just be yourself and let your vibe attract your client tribe and she’ll give you the giggles while she’s doing it. It was a dream having Amy on the show and we can’t wait for you to get to know her more! Find her @amybartoncotney on tiktok & @sweethomeauburnal on insta.

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Wait a minute. Did we just say there may be a time when you need to put on your pop-tart agent hat? Yep, we sure did. In this episode we admit that bending your boundaries just might be necessary from time to time. What are the tasks and situations that warrant you making an exception? We will tell you! Ultimately we agree that solid well communicated boundaries should keep your business running smoothly, but we all know there is an exception to every rule.

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Who’s tired of hearing about how tough the market is right now?! This drastic inventory shortage has us all looking back on easier times where if you wanted to buy a house you could actually do just that. Well, today we take matters into our own hands with a series of tips and tricks to help you survive multiple offers as the buyers agent and listing agent. Let your buyers know there are ways to win and you are equipped to help them get into that new house. If you are ready to get off that “run out and show brand new listing, write up an offer at all hours of the day/night, only to get rejected and start all over again” hamster wheel, then this show is for you!

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It’s time to welcome back our favorite social media guru, Chelsea Petersen! In a sea of agents social media is THE most powerful tool to build a thriving modern real estate biz. In today’s episode we get the inside scoop on how someone goes from finding you on social media to actually working with you. Chelsea shows us how you can use something like a design blogger article encouraging FSBO as a jumping off point to create content highlighting your value. Don’t miss the technical goodies on how to use the different features in instagram and what you need in your bio. Chelsea Petersen is your modern agent turned modern CEO. She teaches real estate agents how to go from boring & basic AF to wildly in demand on social. Find her @thechelseapetersen and @modernagentsocialclub.

Check out Chelsea’s free video here: https://www.thechelseapetersencourses.com/offers/WBWAFNnQ/checkout?coupon_code=100OFF

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What happens when one half of the podcast has a newborn? We decide to scrap the planned episode topic and welcome baby Tate into the studio for a candid chat about new mom life. If you thought that real estate roller coaster was wild, the ups and downs of new mom emotions will make your head spin. We talk about the desire to get back to a “normal” routine while trying to figure out your new life and the emotional impacts of judging yourself. Whether you are a mom or not we hope this episode encourages you to find peace in the season you are in and know that it is just that, a season.

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We covered mornings, so now let’s dive into the evening routine. In this episode we tackle our shut down routines and what we do at the end of every day. We also cover our night time non-negotiables which include family dinner and bedtime stories. Alissa even tells us one of the best real estate bedtime stories ever! Pop in your airpods and let us talk you through actually ending your work day and flipping the switch to personal and family time.

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Y’all were full of questions, so here is part two of our most recent group of listener Qs! In this episode we answer questions like, “What does your lead generation look like and how do you time block it?”, “Do new leads get an immediate response?”, “Have friends or family ever asked you to work for free?”, “Team or no team?”, “Do you think brokers should give top agents leads or incentives?”, “Is it normal to network all the time?”, “A friend listed with another agent and then asks me for advice, what should I do?”. We just love doing these Q&A episodes, so keep those questions coming.

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Good mornin’, good mornin’ to you! Are you a morning person? Or is it a snoozefest at your house? Come hang out while we chat all things morning routine. Learn what our mornings look like now and how they have changed over the years and through phases of life and our career. What are our non-negotiables for the morning and where do we struggle? What do our weekend mornings look like? Come hang out and we will get your morning started right!

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It’s time for more listener questions and y’all did not disappoint this time! Tune in to find out the answer to these burning questions and many more… What’s your favorite podcast? What’s your favorite biz book? Do either of you have a coach? What is the one thing you do daily for your biz? How do I keep track of multiple office spaces? Have you ever had a seller refuse to sell after they accepted a contract on the property? When does Agent Systems 101 start again? Hint, hint The doors to Agent Systems are open until March 30! Find out more at agentsystems101.com!

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This episode is for all of those agents out there stressing in the middle of the night, texting frantically during the day, and worrying pretty much all day every day about their anxious and unhappy clients. We are diving into the reasons why we might end up in these patterns and give you permission to just “let it go”. ;) We talk about the importance of empathy, confidence, and acceptance. If you are ready to leave your work worries within business hours, this one's for you! And if you are looking for resources to get your biz under control by providing repeatable client pleasing results, the doors to Agent Systems 101 open this week. Find out more at agentsystems101.com!

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Ever feel like a broken record when you are talking to your clients? Maybe it’s just the opposite: at a total loss for words when you come across a completely unrealistic seller with fake greenery covering every inch of their home? Well, in this episode we have you covered with some of our go-to real estate sayings. Words are powerful and having a good story, example, or saying in your back pocket is key to helping ease your clients mind or get them to take your advice. Over time we have developed helpful and impactful phrases that may be just what you need to get through to your clients. We also cover one of the phrases agents MUST stop using right away! Also, heads up: doors open to Agent Systems 101 March 24-30! All the info you need is at agentsystems101.com.

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Back again talking about one of our favorite topics: self care! Self care feels like a popular topic these days and sometimes when you are deep in real estate and real life it's hard to even decide when and how to give yourself a little love. In this chat we cover the three categories of self care: mind, body, and heart. We share how we nurture each of those areas and give lots of examples from our listeners’ self care routines. Have a listen and let us know what your favorite self care activities are!

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Do you get overly concerned about making every little detail perfect? Do you find that you never complete things you start because you are overthinking, well, everything? Have you ever really given any thought to how that perfectionism is affecting your business? Come hang out with us as we tackle that prickly little personality trait: perfectionism. Maybe you will walk away with the courage to live your life in a bit more of the “done is better than perfect” vibe. We know it is a daily struggle and we are here to help!

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In the immortal words of Vanilla Ice, “I'm on a roll, it's time to go solo.” Or is it??? In this episode we dive into the topic of assistants! How do you know if you are ready for one? What are the challenges you will face? What is the real estate world yelling at you to do in YOUR biz? We cover when, why and how we acquired our first assistants and how that journey has changed through the years. And just like always we give you permission to do this business any way that works for YOU.

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Sometimes getting to the closing table feels like you’ve had to move a mountain, but rarely are you moving the actual HOUSE! In this bonus episode of HH Alissa & Katy are asked to interview title attorney, Calvert Stone, for his podcast Rousing Housing. We grill him on the ins and outs of being an investor that actually MOVES houses. Learn the reasons why these houses were moved, how they were acquired and what it takes logistically and financially to make a move this big happen. This topic was a fun look into another rare and mysterious way to invest in real estate.

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Well, it seems only fitting that one day after we celebrate love Hustle Humbly tackles rejection. 

Cue shoulder shrugs.  Rejection in real estate is a certainty and yet it is one of the hardest things to get used to in this business. We have all experienced painful rejections from friends, family and that prospect you just knew was going to work out but didn’t. Learning how to navigate the emotions of rejection will be integral in the success of your business and the health of your mindset. In this episode we give you 6 ways to handle rejection like a pro, tips for using body language to your advantage, as well as how to use your growth mindset to succeed.

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Neither of us could believe we haven’t spent a whole episode just loving on buyers and the buying process! Here’s our look into what each of us do from first call to closing with our buyer clients(spoiler: we don’t do everything exactly the same). Most Realtors start their careers working with buyers and we hope to make those transactions a bit smoother and more systematized from the very beginning with the info in this chat. There is no better feeling than finding the right house for your buyer and helping them navigate the tricky process of turning that house into their home! Hear how we make that happen for our wonderful buyer clients!

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You’ve seen the meme: “Must be nice being a Realtor and working anytime you please. Yep, I can work any 65 hours a week I choose.” The truth is learning to navigate that flexible schedule life can feel more overwhelming than, well, flexible on most days. In this episode we talk about one of our favorite best practices/systems that will keep your business and home life running more smoothly: the office day! How can you schedule one? What should you do during one? What will this change in your work life? Come find out all of this and more as we give you the permission to put some boundaries on your time that will actually reap results in productivity.

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Maybe you’ve heard of Aristotle’s 12 virtues. You’ve likely heard of the 7 virtues in the Bible. But what about the Real Estate Virtues(according to Hustle Humbly)? What are those traits and qualities that make a good agent a great agent? Join us for a discussion covering some of the fundamental strengths all great agents should strive for and how they impact your business and your life. We really enjoyed this topic and can’t wait to hear what your top real estate virtue is.

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Don’t let another year come and go without a financial plan in place for your business. On this episode we interview Karen Bahn, a seasoned tax accountant and advisor. Karen believes that access to strategic tax planning accelerates growth in a business, which we are all for! She is on a mission to bring her knowledge and expertise to the successful modern real estate entrepreneur. She also knows a thing or two about that #realtorlife as wife to a successful real estate agent. Karen is a mom to 2 kiddos and 2 English bulldogs and we know that you will love soaking up all of her knowledge! Find Karen on IG @karen.bahn or karen@bahncpa.com.

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Ah, data. It’s so necessary to understand our market and the psyche of buyers and sellers. Data is also infinitely helpful in providing real numbers to your clients so they can understand the “whys” behind what you are doing. Data is the fastest way to show you are a market expert. Stats and figures may bore some, but we are hitting the high points from the NAR 2020 Buyer/Seller Report and really you don’t want to miss it! To download the full 180 page report for free go to https://store.realtor/.

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After the challenging year that was 2020, it’s time to dive into a brand new year and maybe a brand new take on your business. Whether you are in the camp of goal setting or making resolutions or just treat Jan 1 like any other day, this is a prime time to take a look at how you can simplify and improve your work life. We discuss what’s working and what the most important systems for your business are. We also talk about Alissa growing her family this year and what preparation for that looks like. Doors are closing this week on Katy’s systems course. You can find it at agentsystems101.com.

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In this week’s episode we channel our inner Mary Poppins and give you a peek inside our staging bag of tricks. What are our favorite staging staples? How do we store them? (Hint: It’s not a seemingly bottomless carpet bag.) How do we treat vacant versus occupied stagings different? Come join us for a chat about one of our favorite topics: staging! Don’t forget: the doors open to Agent Systems 101 this week! You can find it at agentsystems101.com.

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It’s Christmas week, so we thought it was the perfect time for a light-hearted episode about some of our favorite things. We tackle everything from Christmas movies and family traditions to some of our favorite topics from the show. Kick back while you wrap presents and bake cookies and come join us in a fun conversation. We hope everyone is safe and healthy and enjoying this magical time of year. Oh, and if you are ready to learn more about one of Katy’s favorite things, Agent Systems 101, head over to www.agentsystems101.com.

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What does the chairman of the real estate commission do? How does one end up in a roll like that? How do you survive working with family? So many questions for our first guest since before quarantine. In this episode we interview Louisiana Real Estate Commission Chairman, Rick Roberts. Rick Roberts is currently an associate broker with Coldwell Banker TEC in Mandeville, LA. Rick has been a licensed broker for the past 28 years and has served in a variety of REALTOR ® leadership positions. Find Rick at https://www.facebook.com/RickRobertsTheRobertsTeamColdwellBankerTEC.

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Today we open up the floor for listener questions! From marketing, to “as-is” properties, to budgeting for closing gifts  we cover a wide range of topics. Come hear why the term “lead generation” isn’t one of our favorites and how to defend against scarcity mindset. It’s always fun to hear our listeners questions and we hope we did them justice in our answers. If we missed your question, shoot us an email at hustlehumblypodcast@gmail.com and we will catch it next time!

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Boy is it easy to get excited in this business! We are so anxious to jump on that real estate roller coaster that sometimes we forget to buckle our safety harnesses. Pre-approvals, actual written offers in hand, due diligence in our client responses, well vetted offers for our sellers. So so many things can send the roller coaster off in the wrong direction taking not just you, but your client along for the ride. In today’s chat we talk about a few “case studies” and try to learn from someone else’s mistakes.

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Ok, so the first thing that comes to mind when you think of 2020 might not be gratitude, but we are not giving in to that feeling on this Thanksgiving episode. Instead, we have decided to frame our gratitude within the bounds of this sometimes crazy year. What has changed? How has that made us grateful for what we have? What happens when you strip down everything in your life and start to slowly add back in? Come join us in taking a moment to think about what we truly are grateful for.

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You’ve built up quite a list of leads and taken some listings, but now what?  When and how to follow up with your prospects and current clients is a skill that must be mastered. Communication truly is the key to keeping your business running smoothly and successfully. In this episode we cover how we keep in contact with our current buyers and sellers as well as how we follow-up with leads and prospects. We also go over why it is ok to let leads go and why we aren’t just trying to collect a huge list of prospects

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Ok, so maybe we aren’t exactly Picassos over here, but we have successfully gotten through hundreds of real estate negotiations. This topic has been highly requested, so we decided to give it a go and tell you what works for us. We cover why mindset does affect the outcome of your negotiations and that you are negotiating from the very moment you show or list a home all the way to the closing table. Hopefully there are more than a few good takeaways that will be easy to implement immediately! And remember, there are lots and lots of books and podcasts that focus solely on the negotiation if you want to dive even deeper.

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Selling real estate is an exercise in problem solving and obstacle overcoming. Working with clients that are buying and selling at the same time take that to the extreme. In this conversation we get into all the dirty details on how to successfully navigate buying and selling a home AT THE SAME TIME. It’s a delicate dance, BUT it can be done, and we are ready to help. This episode will not only help agents but also will be perfect for consumers to listen to themselves. Get ready to move on up!

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Last episode we gave you a laundry list of annoying and troublesome agent behaviors. After identifying that being a feedback ghost, deal killer, complainer, secret agent, and more were an industry-wide problem, now we are giving you some tips to avoid these behaviors and deal with repeat offenders. We can’t change how someone else chooses to act, but we can change how we react to others behavior. Hopefully last week caught you nodding along in agreement or ready to make a change in your own bad habits. Either way we are ready to assist with actionable tips this week.

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Unfortunately it was way too easy to come up with a list of things agents do that we wish they wouldn’t. And full disclosure... we aren’t immune to struggling with some of the behaviors on the list. In this two part series we identify bad agent behaviors and habits this week and how to deal with them next week. Tired of running across those mean, crabby, negligent agents with a bunch of bad habits? Not sure if you may be doing any of these annoying things? This episode is for you!

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What’s the difference between working with buyers and sellers? A LOT! This chat covers our favorite parts of working with buyers and sellers and some of the different challenges. We dive into what it takes to become a successful listing agent and how moving from buyer heavy to more sellers can really free up your time and produce increased income. If you are nervous to take the plunge into listings, this show is for you! Build your confidence with systems and solid market knowledge and get out there and start sticking your sign in some yards!

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One of the most essential parts of any home sale is the home inspection. This fragile process can impact both parties and if not handled appropriately can kill any deal. In this episode we discuss the logistics of the inspection appointment as well as the repair request and response. We also tackle some tips for what types of items are better to put on the repair request and how you might handle a monetary allowance.

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Don’t kid yourself, if you are a working mom, many days it is just about surviving. Come hang out with us and hear where we struggle and where we have found success living that working mom life. Hopefully you can nod along and really hear us when we say to give yourself grace. We also tackle a mountain of parent questions. When should you bring the baby to work? How do you keep your house clean? When can you get the laundry done? What about those cute Pinterest crafts for teacher gifts? When should you ask for help? Can you really “do it all”? Grab a coffee and a cozy chair and come hang out for a bit.

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Love them or hate them, lenders are an integral part in a real estate transaction. In this episode we talk about why we love the good ones and could live without the not so good ones. We also talk about how you can vette a lender you don’t know and what a great pre-approval letter should say. A real estate transaction has so many moving parts and requires a great team. Finding a few great lenders to refer will significantly reduce you and your clients stress all the way through the process of purchasing a home.

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We are super passionate about the topic of systems, because systems lead to professionalism. In this episode we talk through our systems and how they make life as a Realtor easier. When you create repeatable systems you build confidence, create consistency and produce repeatable client experiences. One of our favorite FREE resources is using Trello for our pipeline and prospects. You can find Alissa’s tutorial on using Trello here: https://www.youtube.com/watch?v=RLQi2Z74hko If you don’t know where to start on your systems, join Katy for her course, Agent Systems 101. www.katykcaldwell.com/systems

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Inspired by an instagram post that Alissa was taking a random Friday off, here are our thoughts on the whys and how to take a day off as a Realtor. Deep at the core of the “I never take a day off” issue is a mindset breakdown fueled by fear and scarcity. If you are struggling with feeling burned out and have no time for yourself, it is time to revisit one of our favorite things to talk about: boundaries & self-care. There’s no reason not to take a day off and you certainly shouldn’t feel guilty about it!

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One thing that seems to be common across the real estate industry is the shuffle of agents from one broker to another. Some agents stay put for years and years and others you find at a new broker more times than you can count. In this episode we go over reasons you should change brokers and reasons you should not. We also give you the two most important questions you need to ask yourself before making a broker change. Is it time for a change? Come listen and decide.

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We’ve all been there. Your client is mad at you either for something you did or maybe even something someone else did. Sometimes they are even mad for what turns out to be nothing at all. As the ultimate buffer and punching bag, Realtors have to navigate through a lot of not so fun conversations. In this episode we hit the ten step plan for angry clients as found in this Inman article, https://www.inman.com/2012/11/29/a-10-step-plan-dealing-with-angry-real-estate-clients/.

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Woo HOOO! We made it! This episode celebrates our first year of Hustle Humbly. Come find out the top ten most downloaded episodes and some of our favorite memories. We will share laughs, realizations about podcasting, and some cake. It’s hard to believe we have 54 episodes in the books and have become a resource for new and experienced agents alike. Happy Birthday Hustle Humbly!

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From closing gifts to how life changed after kids, this episode tackles a wide variety of listener questions. Ever wondered something we haven’t covered on the show? Come check out this episode and see if we hit your burning questions. If we don’t, send us an email at hustlehumblypodcast@gmail.com and we will catch you next time. Listen to some of our craziest stories and hear lots of quick tips on this fun episode.

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There are so many ways to invest in real estate and we tackle even more in this episode. Alissa gives us all the low down on her latest investment adventure: vacation rentals! We also talk about flipping without flipping and what every buyer who wants to start investing will ask you about: foreclosures. We share some of our most successful client renovations that built instant equity. We even get to land flipping, which is a whole different world of possibilities. 

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Do you have a retirement plan? No? Well, you wouldn’t be alone. Being 1099 independent contractors many Realtors don’t. Alissa takes us through her investment journey as she plans for eventual retirement. We learn how she chose the rental homes she owns and what her biggest successes have been. Once you hear how quickly her rental account has grown and how well thought out her strategy is you are going to be ready to start saving that first 20% down payment!

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2020 has been anything but what we expected, obviously! It’s time to take stock of the year and take the pulse of our business. Join us as we ask ourselves a series of questions designed to help you really think about the state or your business and how we can all improve mid-year.  We also talk about the importance of revisiting goals throughout the year and why only goal setting on January 1 just doesn’t work.

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Not to sound preach-y over here, but this episode is a reminder to “do your job”. What does that mean? Where are we falling short? What are the non-negotiables as far as what you should be doing? Nobody gives you a manual on how to be a Realtor and let’s be honest real estate school isn’t teaching you much about actually selling real estate. This episode covers the activities you should be doing and the reasons why excellent customer service will ultimately put your “lead generation” on auto-pilot.

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Buying and selling a home is filled with emotions. Add in two agents, negotiations, obstacles and problems to solve and there are numerous emotional landmines to sidestep. As the middleman in these huge deals it is our duty to learn the art of diffusing negative emotions for our clients. Keeping in mind the final goal for all parties involved is a great way to navigate what has the potential to be a stress filled mess. Above all else remember it is nice to be nice and you WILL get more flies with honey.

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In a world where it is so easy to get distracted how do we keep ourselves and our business moving in the right direction? We discuss where boundaries and distractions intersect and how making good choices is imperative. Come find out lots of tips on how to keep distractions at bay and win back your work day. In this episode we remind you that you can and should dictate your own time. Remember to give yourself grace as this is a work in progress. It’s okay to say you will handle it later! 

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Although quarantine brought most of our fast paced Realtor lives to a screeching halt, we are starting to get back on the go! This episode covers what it means to be efficient while working out of your car most days. Alissa talks us through how she is so successful at staying on the go and still achieving a balance between work and home life. We also talk about the literal tools we keep in our car and why it is so important to plan for your needs, including LUNCH! If you would like a copy of Katy’s car kit e-book visit, katykcaldwell.com/carkit.

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Come follow along as we each take you on our listing interview. Make no mistake you should always treat your listing appointment as an interview no matter the circumstances. In this episode we discuss the 6 rules for a listing interview. We will give you tips for how to explain pricing and what it means to “miss the market”. Remember listings are like GOLD in your real estate business and we hope these tips help you get those listings!

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So maybe we aren’t the poster children for what you think of when you picture Realtors marketing themselves. Not a lot of billboards, bus benches, car wraps and newspaper ads going on over here. We considered interviewing an agent with “great” marketing and decided it didn’t make sense, so instead we have an honest chat about what we do and don’t do and things we have tried. If you cringe at the thought of self-promotion, you’ve come to the right place. Welcome!

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In this episode we put on our buyer’s agent and seller’s agent hats and talk through the offer process. What should you be discussing with your client pre-offer? What do you need to make sure is in the offer? What can you just leave out? How do you create an email to send an offer to the listing agent? How do you avoid buying someone a fountain yourself? All these questions and more will be covered and you may never write or review an offer the same again. 

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This luxurious episode features two well-maintained brunette agents speaking on highly sought after topics such as writing a listing description! The impeccable sound quality will make you want to come on over and hang out, great for entertaining! This episode has been fully updated to give all of the modern amenities desired to write the perfect listing description. It has all of the tips you could need and more!  This episode will leave even the worst agent with lots of writing potential. With a little imagination, you will be able to write your dream description! This episode won’t last long! Don’t miss out!

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What happens when YOU are your whole business and life throws you a curveball? A new baby, personal or family sickness, summer break, or maybe even a global pandemic; we’ve all been there. How do you prepare for a possible curveball? How do you give yourself grace as you try to navigate difficult times? How do you keep your business consistent? Join us for our usual honest conversations about what is and isn’t working for us now and how we’ve dealt with curveballs in the past.

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“Look for the bare necessities. The simple bare necessities. Forget about your worries and your strife.” This week we boil down all of the things you “can” be doing into the 6 simple things you should be doing. The list of things other agents are doing is seemingly unending, and it can be really tough to figure out where to start. This episode will help focus your business and remind you to stay in your lane. Join us over here, just keepin it simple!

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In the words of Alissa this is a “perfectly delightful episode.” Born out of quite a few requests for each of these topics, we felt there was a way to cover them all in relation to each other. Hopefully we are continuing to drive home the idea that the most fun, safe and sustainable business you can do is with the people you know and like! Use your ability to call, text, email and message your peeps to spread the love and most importantly JUST BE NICE!

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The secret is out! In this episode we cover EXACTLY where our business comes from. We start with where it came from year one versus now and we tell lots of specific stories. How does one phone call or letter turn into 7 more transactions? Come find out! We give some very simple advice that will impact your business and how you get and turn leads into clients for life.

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What in the world is a Realtor designation? What’s the point? Will this really help my business? Come get all of your designation questions answered in our typical honest conversation. We share what designations we have received and what the benefits are. There are a million different initials you can earn to stick behind your name and we talk about what they mean and how they can impact your career. Professional development and education go hand in hand and designations may just be the missing piece to your professional growth. 

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We have been recording the last several episodes via zoom and at the beginning of those calls we would have a heart to heart about how we are feeling before hitting the record button. Instead of keeping those conversations all to ourselves we decided to record a bonus episode of podcast therapy where we are just chatting with each other about how we are feeling right now. Our hope is that you can listen in and find some validation in what we are all feeling in this crazy time. Sometimes it’s just nice to know you aren’t alone and we hope this episode reminds you that we are all in this together. Stay safe and healthy(physically and mentally)!

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Surprisingly it took 36 episodes to devote a whole show to the theme of the entire podcast. Community over competition truly is the mission statement for Hustle Humbly. In this episode we talk about ways to build community and how to get past a scarcity mindset. In this candid talk we discuss where we struggle and how the industry makes building community a challenge. The good news is it can be done and we are here to start you on your journey to build a strong supportive community! We are so grateful that our listeners have become a strong community for us and for each other!

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This is THE episode to give your sellers real constructive help while getting their home ready to sell.  We talk through why it is so important that as an agent you are giving your sellers guidance on this topic. We share tons of practical tips, so you can send your sellers to listen to this episode too! It is vital that we remember staging isn’t just moving furniture around and adding cute pillows. Staging is all encompassing of the way you prepare and present your home. It includes maintenance, how you get ready for a showing, curb appeal, what your home smells and looks like. Come find out why each of us LOVES home staging!

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Here’s a fun one to help pass the time during quarantine! Do you love Chip and JoJo as much as we do? Can’t get enough of the Property Brothers? Do you have a favorite Million Dollar Listing location? Or are you tired of trying to explain to your buyers and sellers that real estate TV isn’t at all how real estate works? Do you have a love/hate relationship with real estate TV like us? Let’s talk about it!

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This episode was recorded on March 9, 2020 before most governments were requiring us to stay at home to prevent the further spread of COVID-19. While the current pandemic will affect real estate activity at this time, this episode is still filled with practical advice for what you can do at home to prepare for a return to normalcy in the real estate market. Using these tips to set yourself up for future success will make a positive impact on your business when the busy season does arrive. There will be no better time to set up systems and get your home in order than now. Be ready to hit the ground running as soon as it is safe again!

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In response to several requests from our community, we decided to release a bonus episode of Hustle Humbly dealing specifically with real estate and COVID-19. As this situation changes and evolves the information included here may become out of date. Our tips on what to do while you are quarantined at home should hold up regardless of any requirements put in place by the government. We are looking at this time as an opportunity to hit the reset button on our homelife and business. There will be no better time to set up business systems and get your home in order! Please feel free to reach out with questions, concerns, or if you just need a friend to talk to. We are here for you!

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It’s time we get focused on the most important event in the transaction, the closing! This is usually an exciting day when all of your hard work and the clients goals are realized. We talk about what happens at closings and how they may change in the coming years. We also cover some practical tips for tasks you can knock out while sitting at the closing table. Alissa even shares a health goal that is closing related! This episode has a few unbelievable stories and lots of information to help you prepare for your next closing. We hope this episode will be informative to agents and consumers alike!

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Here it is! A full episode about our life and business changing practice of using email templates. In this episode we talk about what some of our favorite templates are and how using templates can improve your business. Alissa spills what her secret sauce template is and really leans into the #communityovercompetition message of the show. Today is also release day for the Email Templates 101 course where you can buy all of our templates already done and learn how to make your own to systematize your business. Just visit hustlehumblypodcast.com. We hope the practice of using email templates will take your business to the next level!

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Get ready to be inspired, uplifted and motivated! This episode is filled with quotes, stories, and tips to get you in the best frame of mind to succeed. We talk about our real estate ‘whys’ and how they have changed over time. We even go through the list of all the reasons being a Realtor is awesome! Our hope is this episode will be one you can go back to over and over again to recover from a bad day or pull yourself out of a funk. Come smile, laugh and feel grateful for this day and this amazing real estate life!

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The sky is falling! The real estate sky is falling! A bit dramatic? We agree! This episode covers lots of interesting new technology and potential changes to the way we buy and sell real estate. We dive into the topic we hear about within the industry so frequently, DISRUPTION. We aren’t afraid and we don’t want you to be either, but we do want you to be prepared! Come learn ways to stay relevant in the ever changing real estate transaction. Find out how you can confidently speak to consumers about the NEW stuff out there in the real estate world.

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We have a very special guest this week, Alissa’s dad and appraiser, Johnnie Allphin! Johnnie has been an appraiser and owner of Allphin Agency for over 40 years. He takes us through how he got into the business right out of college, what it takes to become an appraiser now, and where the industry is going. We learn in this episode tips for Realtors to help their sellers when it comes to the appraisal process. We even get all of our and your burning appraisal questions answered by Johnnie. As a little bonus we get to hear stories of Alissa as a kid and how she participated in the appraisal work with her dad at a very young age. Appraisers certainly aren’t beloved these days but this interview may open your eyes to the other side of the process and soften your heart to appraisers going forward.

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After some helpful feedback that not everyone was sure who was who we’ve created a get to know you episode that will hopefully solve that problem! Upon starting the episode neither of us were sure we would fill a whole show, but as it turns out we had no trouble talking about ourselves. LOL! We answer listener questions, talk about some of our favorite things, and tell lots of stories. You are not going to want to miss how Alissa and her sisters nearly died getting icees or the unbelievable story of Katy’s son’s birth. As we talk about our lives and favorites you may notice there is a clear reason we became friends

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Surprise! It’s a bonus episode! If you have subscribed to the podcast we have a little gift for you today! It’s our first time ever being on the other side of the mic as Anna Dearmon Kornick of “It’s About Time” podcast interviews us. Enjoy this little sneak peak of that interview and then head on over to “It’s About Time” to hear the rest. Anna is a time management coach and was featured on Hustle Humbly episode 22. Find more from Anna at annadkornick.com, abouttimepodcast.com and on social media @annadkornick.

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Great news, you’ve decided to get your real estate license!! Are you sure it’s going to be a good fit for you? What do you need to be prepared for? Did you know that you “interview” the broker, not vice versa? Join us for a discussion about how we got started and what we wish we knew before getting our licenses. From understanding needed character traits to what the exact expenses to your real estate business are, this episode will answer all of your questions. If you are a seasoned agent there is some useful information and insight about switching brokers and how to interview a broker at any stage of your career.

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Are you the type of person that people want to tell their life story to? Or is it more difficult for you to get people talking and build real relationships? Join us for an in depth discussion on how to become approachable not only for clients but for anyone in your life. Surprisingly, you can improve your approachability and we will give you 5 tips to do so. We talk about using your unique vibe to attract your tribe and overcoming introvertedness. We also cover the importance of really listening and keeping in mind that everyone is different.

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If there was one topic that should be required learning for Realtors but is not widely taught, it would be client management. No, this is not another episode on how to keep track of your database. This episode talks about all the ways we should be setting the tone of a real estate transaction for our clients. If you want more boundaries for your business, then you must start with client management. Come hear strategies for making the real estate process less time consuming, stressful and emotional for you and your buyers and sellers. Proper client management will not only make you and your clients happy, but will make you the agent other agents want to work with again!

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We have a PASSION for professionalism and it really comes across in this episode. There are so many ways you could and should be a professional in your work selling real estate. Join us for a sometimes heated discussion about what should be non negotiables for your business. Don’t miss the extremely inappropriate activity another agent got caught doing during a showing and other stories of professionalism do’s and don’ts. Check out more about what NAR says on professionalism here, https://www.nar.realtor/code-of-ethics-and-arbitration-manual/pathways-to-professionalism.

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Get yourself in gear for the new year! Don’t we all wish we had more time? What if we could find ways to be more efficient with our time? Anna Dearmon Kornick, host of It’s About Time Podcast and time management coach, joins us for a conversation about how we can use strategies to make more of our time every day. Anna teaches us how to think of our schedule as a puzzle and implement a weekly planning session. Anna helps busy people(like you!) spend time on what matters most. Her mission as a Time Management Coach is to equip busy people with the ideas, encouragement and tools to live and work with confidence, clarity and intention.

Find more from Anna at annadkornick.com, abouttimepodcast.com and on social media @annadkornick.

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If your email is a source of stress and overwhelm, this episode is for you! Come learn Alissa’s 7 rules to getting your email(and your life) under control. We talk about how we each handle our email and Katy admits where she struggles in the email game. Join us as we learn how Alissa keeps it under control by being simple, efficient and mindful with her time. Start off 2020 with no red numbers and a clear head!

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This week’s episode is keeping it light for the holiday season. We have a “fireside chat” about seasons of life/business and how to navigate where you are in those seasons. We spend some time on our personal seasons and dive into “mom guilt.” Take a break from the hustle and bustle of whatever season you are in and get a pep talk from us. This chat has so many great reminders to keep you from falling victim to comparison self talk in any season.

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The struggle is real. You know it. We know it. How do you stay consistent in a cyclical/seasonal business where you’d like a steady paycheck and a little less stress. Well, you’ve come to the right place! On this episode we discuss changes to behaviors and mindset issues that can put you on the path to consistency. It is possible and achievable with some small but CONSISTENT changes. And just for fun come find out what Hustle Humbly was almost named.

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It’s that time of year when we reflect on what we’ve done and look toward what we will do. This episode is the one that will get you excited and in the right frame of mind to prepare for next year. We have an honest discussion about struggles and successes with goal setting and walk you through picking a word of the year and creating a business plan. This episode will push you into the next year of your life and business on the right foot!

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Here’s the episode so many of you have requested and been waiting for! Realtor life is so amazing, but can be overwhelming. There are too many things you ‘can’ be doing and sometimes it is hard to know where to start. This episode gives practical and tactical advice about exactly what you should be doing in the beginning of your career or when you are in a slow time. This advice should help you map out a plan to not just fill your days with busy work, but work that can put you in the right mindset and into situations that will foster success. Go listen and then get out there and make it happen!

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It’s Thanksgiving week and we are ready to talk all things thankfulness. Who doesn’t love spending time thinking about all the amazing things in their life? On this episode we each talk about some of the things we are most thankful for and talk about the importance of gratitude in general. It will put you in the right frame of mind to enjoy this holiday season. We even throw in some fun stats on Thanksgiving! Come hang out and know that we are so thankful for you!

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Back again with more love for your database! This episode is a follow up to episode 9, What’s a Database and the How and Why You Should Work It. We keep the “touch” talk down to a minimum and dive into ways you can CONNECT with your people during the holiday season. We cover some of our methods of contact during this fun time of year while talking all things pie, Christmas card and much more. Tune in to hear some easy ideas to reach out and get your creative juices flowing!

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Hold on tight! If you aren’t paying close attention you might miss a gem from this real estate rockstar. Leigh Brown is a successful REALTOR®, forward-thinking CEO, and #1 best-selling author. She runs one of

the top real estate teams in the country, is a kickin’ keynote speaker, and LOVES everything baseball.

Leigh has a gift for motivating people to become a better version of themselves. She has achieved at the

highest levels and has worked with the highest ranks in business today. Her career path allows her the

experience to impact business growth both large and small and her inspirational speeches have been heard

all over the United States and the globe – from Miami to Dubai! From CEO’s of premier companies to REALTORS® just learning their way, Leigh’s experiences can impact any journey. Whether it be leadership structure for the new era of business or rock-solid sales techniques to blast through your goal, Leigh wants to help YOU! Find Leigh on instagram @leighthomasbrown, facebook @leighbrownspeaker, youtube @leighbrownspeaker, or on her podcast Crazy Sh*t in Real Estate.

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Get to know us and yourself through the eyes of the enneagram. The enneagram, an ancient personality test, is an amazing tool used for self-discovery. We give a little background and an overview of the 9 types. We also talk about the attributes and challenges that would affect your life as an entrepreneur/Realtor. This is a fun conversation that anyone can find useful in their daily lives.

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Join us for an enlightening conversation with Chelsea Petersen of the Modern Agent Social Club. Chelsea takes us through tips on bringing your true self to social media so you can build the ‘know, like, trust’ factor with your sphere. We talk about how you can add in more of who you are to your message and build an audience that really relates to you. Chelsea gives some practical tips for using Facebook and Instagram and talks about how to get started on video in your social media. Alissa comes equipped with all of the questions you may be thinking if social media feels uncomfortable for you. Chelsea’s tips and philosophies are perfect for Realtors and entrepreneurs alike. Tune in to find out how to have fun while making social media work for you! Find Chelsea online at www.thechelseapetersen.com and Instagram @themodernliferealtor. 

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In this episode we talk about some of our favorite topics like mindset and safety in relation to the open house. This real estate marketing practice is used by 60% of realtors and we talk about how they have been successful for us and what our processes are. We definitely do our open houses differently and we want you to find a system that works best for you. Join us to find out great practical tips for safety and success at your open houses!

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Wait, there’s an anti-hustle movement? What does that even mean? In this episode we are so grateful to interview podcast host(Confessions of a Crappy Christian) and entrepreneur, Blake Guichet. This candid conversation about life as an entrepreneur, mom, and woman hits on a variety of topics, including some quite unexpected ones. Tune in to find out what Blake has learned about pushing herself too hard and where that journey has landed her. If you feel like your work life has taken over your personal life and are struggling with balance, this is the conversation for you. 

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It's time to learn how to start, grow, clean out and "touch" your database! We dive deep into the systems that we failed with and what is working for us now. Sometimes the simplest solutions are the easiest and we give you the down low on why we both ended up using a simple excel spreadsheet. We are sharing that very spreadsheet with all of you when you visit hustlehumblypodcast.com/database. We discuss how important it is to have a database and why using it will be the most successful, fun and safe way to grow and sustain your business. 

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Are you lost when it comes to tech? Aren’t we all at times? There is always something new to utilize in your business no matter what your business is. In this episode we discuss some of the technology tools we are using currently in our businesses. Many of the apps/systems/software we cover are free and easy and will help streamline your business. Don’t let all of the tech overwhelm you! Come hang out with us and discover it doesn’t take a lot of different tech to run an efficient business.

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We are so grateful to have Carl Carter join us for this second episode focusing on additional tactical advice and best practices for safety. We dive deeper into how to handle showings, listing appointments and open houses where you will be exposed to possible danger. Carl gives lots of different best practices and systems that other agents use to stay safe. Carl started the Beverly Carter Foundation dedicated to the ideal that every agent goes home safe every day by providing scientifically based research, information, consulting, training, and support at no charge to every MLS, association, brokerage, and agent.

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We are so honored to have Carl Carter join us on this very important episode of Hustle Humbly where we cover Realtor safety. Following his mother’s tragic death, Carl started the Beverly Carter Foundation dedicated to the ideal that every agent goes home safe every day by providing scientifically based research, information, consulting, training, and support at no charge to every MLS, association, brokerage, and agent. Carl shares with us his mother’s story and gives tactical advice and tips on how other Realtors can keep themselves safe. 

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In this episode we have a conversation about the pitfalls to running your own business and your own schedule. We talk about strategies we have used to set boundaries on ourselves and our clients. We even get into the correlation between the status of your email, fridge and closet and how to combat these sources of stress. Come join us for self-care tips and learn who inspired this episode as we toast to them! 

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Matt Hughes, the current president of GBRAR and a licensed Realtor, takes us on a journey through the different ways he has worked in real estate over his 13 year career. Matt talks about how his focus on hard work has led him to where he is today. Great advice and perspective from a past team member and current team leader. Join us as we learn more about how Matt structures his team and the reasons why he has chosen to be a team. Come get inspired to try new things and not be afraid to make a pivot in your business when you feel necessary. 

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Join us on a deep dive into the wonderful world of mindset! We talk about how the comparison game leads us to mindset meltdown and tell great stories about how we reset our mindset when it gets out of whack. We give tactical advice on how we keep things in perspective and keep our positive mindset. We have lots of great quotes to share and we touch on goal setting or the lack thereof. Tune in to find out some of the positive voices in our life and see who we toast to this week!

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Episode 2 is an overview of the real estate industry from our perspective. We talk to each other about the messages Realtors receive when they enter the industry and the overall glamorous perception perpetrated by outlets like HGTV. Hear us discuss why we don't think it matters how you dress and what you drive and that you CAN be you and find success in your business. We touch on what's trendy in the industry and what "they" tell you to do. We also talk about what hustle looks like to us and how we feel about that word.

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In this episode we introduce ourselves and give a little background on why we see a need in the real estate industry for a podcast of encouragement. We both share a love of mentoring agents and wanted the ability to reach a larger audience. Alissa was going on dozens of coffee dates a year to give advice to new and struggling agents and this episode dives into what was talked about in those coffee dates. We also talk about how we met on one of these very dates and the reasons Katy reached out to Alissa. Join us as we toast our mentors and pull back the curtain on the "secret" to success!